/ Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record mm, 1 1964 J 50 Cents BROADCASTING THE BUS! N ESSWEEKLY OF TELEVISION AND RADIO ; -. OCTOBER 7, 1963 Network radio looking toward $50 million Spot TV billings per family reach new high sales in black-ink '63 33 of $10.99 for 1962 52 Collins leaves TV code board 'confused', ARF tells how far it will go in audience unsure of its direction 68 measurement analysis 46 COMPLETE INDEX PAGE 7 — - — : - — _~ s ^Mm Keep close to your customers ith Spot Radio Selling detergents? She may be busy sorting the laundry, using the washing machine, folding the clothes— but she's never too busy to get your message on Radio. Use Spot Radio on these outstanding stations and make your brand the one she buys. R*OIO DIVISION EDWARD PETRY & CO., INC. THE ORIGINAL STATION REPRESENTATIVE NEW YORK • CHICAGO • ATLANTA • BOSTON • DALLAS DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS HHII^Hi^HHHiiHHHHB^HHI KOB Albuquerque WSB Atlanta WGR Buffalo WGN Chicago WLW Cincinnati WDOK Cleveland WFAA Dallas-Ft. Worth KBTR Denver KDAL Duluth-Superior KPRC Houston WDAF Kansas City ICARK Little Rock WINZ Miami KSTP Minneapolis-St. Paul Intermountain Network WTAR . . Norfolk-Newport News KFAB Omaha KPOJ Portland WRNL Richmond WROC Rochester KCRA Sacramento KALL Salt Lake City WOAI San Antonio KFMB San Diego KYA San Francisco KMA Shenandoah WGTO . Tampa-Lakeland-Orlando KVOO Tulsa Radio New York Worldwide £25- GREATER* Wheeling-Steubenville Ohio Valley Market * GREATER because WTRF-TV's NEW TALLER TOWER has replaced our old smaller tower. Note these impressive NEW WTRF-TV market area figures . . . 529,300 TV HOMES $5,369,000,000 TOTAL SALES It all adds up to profitable results for advertisers. For WTRF-TV availabilities, call VP Bob Ferguson or SM Cy Ackermann, Area Code 304, 232-7777. National Rep., George P. Hollingbery Co. i WTRF-TV Equipped for network color WHEELING, WEST VIRGI WCBM RADIO LISTENERS Adults . . . the family people who keep the cash registers ringing . . . your kind of people . . . prefer WCBM programming! They have the needs . . . and the money to satisfy their needs ... for food, drugs, clothing, home, trans- portation . . . the myriad of items and services that go into everyday living! Adults prefer WCBM adult-level program- ming . . . the pleasing personalities . . . the ©GO© A CBS RADIO AFFILIATE • 10,000 Watts on BROADCASTING, October 7, 1963 . . . YOUR KM OF PEOPLE! listenable music . . . CBS features . . . the 32 news programs per week with Baltimore's largest radio staff of legmen covering local and regional news plus national and world-wide news ... all presented in an intelligent, inform- ative manner. Reach the adults . . . your kind of people . . . with WCBM, the station that specializes in adult radio in Baltimore. National Sales Representative A SERVICE OF METROPOLITAN BROADCASTING 68 KC & 106.5 FM • Baltimore 13. Maryland Auto and filling station I $ 96890299000 r MULTI-CITY TV MARKET The WGAL-TV market is on the move. Prime prospects for your product are its nearly three million people. Your advertising reaches them effectively and profitably on WGAL-TV. This is because— in its area— Channel 8 is more effective than any other station and has more viewers than all other stations combined.* •Statistics based on ARB data and subject to qualifica- tions issued by that company, available upon request. Market figure: SRDS 1/63 316,000 WATTS SAL-TV Channel 8 STEINMAN STATION . Clair McCollough, Pres. Representative: The MEEKER Company, Inc.* New York • Chicago • Los Angeles • San Francisco 4 BROADCASTING, October 7, 1963 CLOSED CIRCUIT- Time, gentlemen Code authority of National Associ- ation of Broadcasters wasted no time in carrying out mandate of TV code board ( see page 68) to move against repeated violators of commercial time standards. Within same week nine TV stations were told they were not complying with code and asked to re- sign ""without prejudice"' or alter ques- tioned practices immediately. Three of stations written by authority are in same market. Another blacklist ? Film producers (both in motion pictures and TV) are worried over possible resurgence of mquiry into purported Communist infiltration of their fields, harking back to dark days of backlisting of McCarthy era. Sen- ate Internal Security Subcommittee, headed by Senator James Eastland iD-Miss.). is pondering resolution adopted at American Legion's conven- tion last month citing purported hir- ing of known Communists in creative jobs, largely in Hollywood. Senator Karl Mundt (R-S.D.) member of original investigating committee., has urged Eastland committee to open new inquiry. Although attack is directed against, motion pictures and especially those produced abroad, television produc- tion is inevitably drawn into area be- cause talent, writing and other re- sources are drawn from same creative pools that movies draw from. Murrow's future Will Edward R. Murrow return to directorship of United States Informa- tion Agency after his recuperation from throat surgery that was to be performed last weekend? Before his hospitalization, it's known he con- sulted with his old network. CBS. pre- sumably about return to fold. Until he joined government in February 1961. he was network's top news per- sonality and at one time headed its news and public affairs operation as vice president. Italian balm It's cold comfort to ABC-TV offi- cials now. but testimony of new tele- vision star. Joe Valachi. about Cosa Nostra's collection of Italian hoods and his own killing of another prisoner almost beneath eyes of federal prison guards confirms validity of network's position in arguments over its Un- touchables program of 1960-61 sea- son. James V. Bennett, director of Federal Bureau of Prisons, threatened to oppose license renewals of stations earning Untouchables because pro- gram had episode that made federal guards look bad. Couple of months later Liggett & Myers withdrew as sponsor of show after Anthony (Tough Tony) Anastasia. boss of Brooklyn longshoremen, threatened to let L&M products rot on docks. Anastasia threat was made because Untouchables featured dramatizations of Italian gangsters in Chicago Pro- hibition era. General boycott of L&M products was threatened by Federa- tion of Italian-American Democratic Organizations of New York whose principal spokesman in Washington was Representative Alfred E. Santan- gelo (D-N.Y.) who was defeated for reelection in 1952. For ABC-TV irony in situation is now compounded by Valachi testimony about gangland killing of Albert Anastasia. brother of Tough Tony and, until his murder in iVeii' York hotel barbershop, key figure in Cosa Nostra. Not all's fair FCC Chairman William Henry fin- ally has agreed with Douglas Anello, general counsel of National Associa- tion of Broadcasters, that there are new problems for broadcasters as re- sult of FCC's July 26 statement on fairness doctrine. As climax to two rounds of correspondence (Broad- casting. Sept. 30, 23) chairman has suggested meeting with NAB repre- sentatives to discuss clarification of statement. FCC maintains it merely clarified past policy while NAB con- tends July document places new and unwarranted responsibilities on licen- sees. NAB has unofficially decided to meet with commission to seek clari- fication though there have been no formal talks as yet. Washington call Top lawyers for Broadcast Music Inc. met last week with Wililam H. Orrick Jr., antitrust chief of Depart- ment of Justice, in wake of reports that Justice is considering action against BMI (Broadcasting. Sept. 30). After meeting, nobody would talk. Reports are that Justice is studying complaints by American Society of Composers. Authors and Publishers and by House Antitrust Subcommittee that ASCAP — BMI's principal rival in music licensing is under tighter anti- trust control than BMI. Representing BMI at last week's meeting were Sydney M. Kaye. BMI board chairman and general counsel: Samuel I. Rosenman, of Roseivnan. Colin. Kaye. Petschek & Freund, BMI's New York Jaw firm, and John Hooker, young Nashville attorney who with his brother. Henry, has been re- tained by BMI. Hooker brothers were active Kennedy supporters in I960. Paramount package Bullish market for post-1948 fea- ture pictures is illustrated by this de- velopment: One major distributor re- cently offered $30 million for TV rights to library of 200-odd Para- mount features, but motion picture company declined to consider pro- posal. Best bet is that Paramount, sole holdout of post-48 features among major studios, will distribute package itself, probably next year. Channel jumping Apparently stimulated by FCC move to duplicate 13 of remaining 25 I-A clear channels in U. S. is sub- stantial increase in number of stations south of border which have squatted on channels — some causing consider- able nighttime interference. Latest government reports reveal that, since 1948. number of stations in Caribbean area on 25 I-A channels has increased from eight to 67 (as of March 1. 1963): in Central America from 40 to 119. and in South America from 86 to 260. Of total, 16 are using power of 50 kw or more. Analysis also shows that as against maximum AM power of 50 kw permitted in U. S., there are 86 stations outside U. S. operating in broadcast band using power in excess of 150 kw. FCC has ordered but has not yet implemented plan to duplicate 13 I-A clears. Present status: Number of clear channel stations have appealed FCC duplication order to courts. Commis- sion staff, meanwhile, is processing 15 applications received for II-A stations on eight of channels involved, but action on them is not imminent. Nearly on ice New addition to "'game-of-the- week" TV sports packages may soon be Major League Hockey if present discussions between Walter Schwimmer Inc. and several professional hockey clubs reach dotted line. Teams prin- cipally involved include Chicago Blackhawks and Montreal Canadiens. Throwing the net As part of overall effort to increase spot radio billings, series of presenta- tions are being prepared by CBS Ra- dio Spot Sales for delivery before trade associations of industries that use spot radio rarely or sparingly. First such presentation was reported to have been made before gathering of hardbook publishers. Published everv Mondav, 53d issue (Yearbook Number Dublished in November, by Broadcasters Publications Inc., 1735 DeSaiei Street N. W." Washington. D. C, 20-036. Second-class postage paid at Washington, D. C, and additional offices. 8 out of 10 Washington TV homes* will see your spots on shows like these in a 4 week period when you buy our major coverage plan. WTTGS Metropolitan Broadcast! rig Tel evi si or A Division of Metromedia, Inc. Represented by Metro TV Sales *NSI,Jan. 63 (Special Analysis) WEEK IN BRIEF Network radio business this year seen climbing, with all four networks presumably in black ink operation. Tight- ened management and revised formats expected to bring sales to S50 million, up 25%. See . . . NETWORK RADIO SALES ... 33 CBS radio affiliates hear "happy days are here again" music at meeting. They're told they are going to receive more compensation from network, that network is 80% sold out and that everything looks bright. See . . . AFFILIATES BASK IN GLOW ... 34 TV code board members bemused by Collins' strong pitch for action without concrete proposals. Leave town in confused state as to what NAB president's policy is. Action against violators is ordered, See . . . TV CODE BOARD UNSURE ... 68 Commission staff understood urging renewal of Pacific Foundation's FM stations. Report said to suggest short term renewals for three stations and for initial license in fourth, with obscenity issue washed out. See . . . PACIFICA DECISION NEAR ... 66 ARF sets out the part it will play in ratings studies. Will not become too involved, but will be available for help and may do independent research on methodology techniques and their impact on viewing. See . . . WHAT ARF WANTS TO DO ... 46 Three TV stations and one radio station make up $12.5 million in station sales this week, one of the heaviest in months. Changing hands are KOVR(TV). KTVE(TV). KTVO(TV) and WWRL. See . . . SOLD: 3 TV AND 1 RADIO ... 74 FCC flooded with oppositions to proposals to impose commercial time limits on broadcasters. Major groups maintain it not only would be illegal but would spell doom of free broadcasting. See . . . MORE OPPOSE LIMITS ... 56 First casualty of new TV season is ABC's 100 Grand. First quiz show to come back after scandals of 1959 fails to register in network stakes. Network considering alter- natives for spot. See . . . 100 GRAND DEAD' ... 80 Spot TV users spend from $15.21 to $3.53 per TV family according to analysis by TvAR. National average is $10.99 per family, up from previous high of $10.03 in 1960. In top 20 markets, average is $11.03. See . . . SPOT TV PER FAMILY ... 52 Sale of color TV sets seen surpassing present $1 billion a year black and white rate by 1965. RCA's Saxon says current sales will hit $450 million and reach $750 million next year. See . . . COLOR $1 BILLION IN '65 . . . 88 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 33 BUSINESS BRIEFLY 44 CHANGING HANDS 76 CLOSED CIRCUIT 5 DATEBOOK 17 EDITORIAL PAGE 110 EQUIPMENT & ENGINEERING .... 88 FANFARE 89 FATES & FORTUNES 90 FINANCIAL REPORTS 87 FOR THE RECORD 96 GOVERNMENT 56 LEAD STORY 33 THE MEDIA 68 MONDAY MEMO 28 OPEN MIKE 24 OUR RESPECTS 109 PROGRAMING 80 TV SHOWSHEETS 94 WEEK'S HEADLINERS 10 v1 £ O ml WZ BROADCASTING ^^^V^Wf THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd Issue (Yearbook Number) published in November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, October 7, 1963 7 WHAT IS THE MEASURE OF A BROADCASTING STATION? How does a golf pro measure a putt ? How does an advertising pro measure a station? • One measure of a broadcasting station— the events of signal local importance it brings to the air. • One such— Hartford's $40,000.00 Insurance City Open broadcast live by WTIC Television and Radio 1959, 1960, 1961, 1962, 1963. • TV Anchor Man 1959, 1960, 1961, 1962, 1963— Claude Harmon, 1948 Masters winner. • Staff— eight WTIC and WTIC-TV reporters— forty-eight technicians and production personnel. • Equipment— six cameras— fourteen microphones— five walkie-talkies— one mile of television cable. • Network radio— Fed to NBC's Monitor. • Sponsors— The Connecticut Bank & Trust Company, The Hartford Insurance Group, 1961, 1962, 1963 and, very likely, 1964. WTIC(J)TV3/AM/FM Broadcast House, 3 Constitution Plaza, Hartford, Connecticut 06115 WTIC-TV is represented by Harrington*, Righter* and Parsons*, Incorporated WTIC AM-FM is represented by the Henry I. Christalf Company ♦Handicaps — 15, 18 and 5, respectively. tGuernsey and Morgan breeder. BROADCASTING, October 7, 1963 Complete coverage of week begins on page 33 AT Late news breaks on this page and on page 10 f\ \ GAME CALLED ON ACCOUNT OF EUROPE 'Not enough time' for FCC decision on drop-in arguments FCC decision on controversial drop- in case has been postponed until Chair- man E. William Henry returns from Europe. Chairman, who was to leave Saturday (Oct. 5). for trip to Geneva and London, is due back Oct. 23. Commission attempted to reach de- cision on case involving seven short- spaced \"HF drop-ins following all-day oral argument Friday (Oct. 4). But after commissioners had dis- cussed matter privately for 45 minutes, chairman emerged from meeting room to tell reporters there was "not enough time" to reach decision. He said fur- ther consideration of case would be de- layed until his return from Europe. At issue are petitions that commis- sion reconsider its order rejecting short- spaced drop-ins proposed for seven markets that now have two VHF sta- tions. Commissioner Lee Loevinger now remains swing vote in issue. He re- placed former Chairman Newton N. Minow. who had voted with majority. There was no indication Friday nigh: that any of other six commissioners had changed their minds on issue. Failure of commission to reach de- cision came as surprise, in view of ex- pressed desire of commissioners, includ- ing Commissioner Loevinger. to settle question before Chairman Henry's de- parture. One question settled was that Com- missioner Kenneth A. Cox will continue to participate in proceeding. Associa- tion of Maximum Service Telecasters had filed motion requesting that Com- missioner Cox withdraw in view of his previous connection with case as chief of Broadcast Bureau. AMST opposes drop-ins. Commissioner Cox favors them. At stan of oral argument. Chairman Henry announced that commission con- cluded that Commissioner Cox was not disqualified and "may participate." Hearing came as climax to drawn- out proceeding which had origin in 1961 proposed rulemaking to put drop- ins in Johnstown. Pa. (ch. 8): Baton Rouge (ch. 11): Dayton. Ohio (ch. 11): Jacksonville. Ra.' (ch. 10): Birm- ingham. Ala. (ch. 3): Knoxville. Tenn. fch. 8), and Charlotte. N. C. (ch. 6). At oral argument, both sides — in- volving 19 counsel representing 23 parties — used arguments advanced many times previously in proceeding. Opponents of drop-ins said they would block UHF development and cause extensive interference with exist- ing VHF stations. They also said FCC reversal of its position would lead to demands for additional exceptions to rules to permit unending series of drop- ins. Proponents maintained that drop-ins are needed to meet immediate need of service and wouldn't hurt UHF nation- wide. They also said UHF could not meet needs in seven markets since they couldn't compete with existing \*HF stations. Major voices in proceeding were those of ABC. favoring drop-ins. and AMST. Network said it needs affilia- tions with stations on proposed drop-ins if it is to become trulv competitive with CBS and NBC. AMST said ABC is al- ready competitive. Jack Parr to buy Mt. Washington TV Acquisition by Jack Paar. NBC per- sonality, of ch. 8 wmtw-ty Poland Spring Me., and its affiliate WMTW-FM, for nearly S4 million was under nego- tiation last week with prospect that con- tract would be signed in New York this week. John W. Guider. president and gen- eral manager and former Washington communications attorney, was in New York for negotiations with Mr. Paar and his attorneys. It is understood no changes in personnel or management would be made, with Mr. Guider con- tinuing as president and general man- ager and presumably acquiring stock interest in new corporation to be head- ed by Mr. Paar. Mr. Paar's proposal was one of three received for Mt. Washington facility, others having been from Eastern multi- ple owner and West Coast independent. It will be Mr. Paar's first venture in business. Transaction would be subject to customary FCC approval. Wmtw-TV began operation under present ownership in 1954 and is ABC- TV primary affiliate. In addition to Mr. Guider. who owns approximately 22i 2 cc Qf stock. other principals, each with equivalent ownership, are former Maine Governor Horace A. Hildreth and Peter Anderson. Mr. Paar several months ago had considered acquisition of West Palm Beach TV station. In acquiring Mt. Washington facilities, he will follow Loevinger top banana Boys will be boys (FCC divi- sion) : When FCC commissioners were at Colorado Springs during re- cent cross country7 tour of mili- tary7 installations, they saw Air Force Academy's gymnasium with climbing ropes hanging from rafters. Commissioner Lee Loev- inger. alumnus of Robert F. Ken- nedy's physical fitness program ( he was assistant attorney gen- eral in charge of antitrust divi- sion), shed his jacket and went up. hand over hand, in jiffy. Other commissioners, more set- tled physically among agile New Frontiersmen, expressed admira- tion— but it took Republican Commissioner Robert E. Lee to deliver accolade: a tray of ba- nanas to Mr. Loevinger when commission returned to Washing- ton. pattern established by Bob Hope, also NBC star, who owns 4212r"r of koa- am-fm-tv Denver. Wmtw-tv board authorized Mr. Guider to negotiate for station sale after unsolicited offers had been received. Sales rumor scotched by Goodwill's Patt John F. Patt. president of Goodwill Stations, denied Friday ( Oct. 4) reports that Goodwill radio-TV properties were being sold to Capital Cities Broadcast- ing Co. Capital Cities' offer — S30 per share for 692,000 shares (more than S20 mil- lion)— was turned down last July by Goodwill board, Mr. Patt said, for sev- eral reasons: (1) There's no disposition to sell (on contrary. Goodwill is seek- ing to expand both in broadcasting and community antenna systems). (2) Cap- ital Cities already has four YHF's and addition of Goodwill's two Ys would put buyer over multiple ownership limit (no more than five \*HF"s to single company). (3) Three-year rule would have applied since Goodwill bought wsaz-am-tv Charleston. W, Ya.. only two years ago. In addition to Charleston stations. Goodwill owns WJR-AM-FM Detroit and w jrt ( TV "I Flint-Lansin s-Sa ainaw-Bav City. Mich. Capital Cities stations are WROW-AM- ■■■■ more AT DEADLINE page 10 BROADCASTING. October 7. 1963 9 WEEK'S HEADLINERS Henry Schachte, former executive VP, director and member of execu- tive committee, Le- ver Brothers, joins J. Walter Thomp- son Co. as member of management group and execu- tive chairman of review boards. In 1962 Mr. Schachte moved to Unilever Ltd., London, as member of company's marketing divi- sion. He is past chairman of Associa- tion of National Advertisers and Adver- tising Research Foundation and former director of Advertising Council. He joined Lever Brothers in 1955 as ad- vertising VP. Richard J. Raburn Jr., elected VP and controller, and Rocco M. Lagin- Mr. Schachte estra, VP of financial planning and budgets at NBC-TV. They report to Aaron Rubin, executive VP (financial division). Mr. Raburn joined NBC in 1951 and became controller in 1960. Mr. Laginestra joined network last May as director, financial planning and budgets. Raymond M. Smith, sales man- ager for National Advertising Com- pany since 1960, named general sales manager of MBS — effective to- day (Oct. 7). Mr. Smith joined NAC, subsidiary of Min- nesota Mining and Manufacturing Co., in 1949 as assistant director of opera- tions. Mutual also is subsidiary of 3M. Mr. Smith For other personnel changes of the week see FATES & FORTUNES fm and wten(tv) Albany-Schenec- tady-Troy. wkbw-am-tv Buffalo, both New York; wcdc(tv) Adams, Mass.: wtvd(tv) Durham. N. C; wpro-am- fm-tv Providence, R. I., wpat-am-fm Paterson, N. J. Radio astronomy gets ch. 37 for 10 years FCC announced Friday (Oct. 4) that channel 37 will be reserved for sole use of radio astronomy for 10 years. How- ever, 19 stations now on channel will not be affected, agency said. Original rulemaking would have giv- en five-year reservation but research groups complained that they needed more time (Broadcasting, May 6). Broadcasters have not opposed reser- vation. Commission said it will seek reserva- tion of channel 37 in Mexico and Cana- da, and at international conference at Geneva this month. Four applicants for channel 37 at Paterson, N.J. are: Spanish Internation- al TV Co.; Progress Broadcasting Corp.; Bartell Broadcasters Inc.. and Trans-Tel Corp. Mel-Eau Broadcasting Corp. is seeking channel in Melbourne, Fla. ABC, CBS, NBC share Thursday night trendex ABC-TV took ratings lead Thursday (Oct. 3) up to 9 p.m. when its Jimmy Dean Show rested low on totem pole and Perry Mason (CBS-TV) and Dr. Kildare (NBC-TV) took over. Trendex reports for Oct. 3 (covering 21 to 26 cities) are overnights and re- leased by ABC-TV. As of Oct. 3 all new offerings of networks had seen their first appearances for season (for Trendex ratings before Thursday, see page 82). 7:30 Rating Share ABC Flintstones 15.4 36.8 CBS Password 13.8 33.0 NBC Cosa Nostra special 7.4 17.7 8:00 ABC Donna Reed 24.2 47.2 CBS Rawhide 13.3 25.9 NBC Cosa Nostra 9.1 17.7 8:30 ABC Three Sons 19.7 37.2 CBS Rawhide 13.9 26.2 NBC Dr. Kildare 13.3 25.2 9:00 ABC Jimmy Dean 10.2 18.4 CBS Perry Mason 19.2 34.6 NBC Dr. Kildare 20.8 37.5 9:30 ABC Jimmy Dean 8.2 14.2 CBS Perry Mason 24.5 42.5 NBC Hazel 19.7 34.2 10:00 ABC Caesar 6.8 14.3 CBS Nurses 16.4 34.3 NBC Perry Como 20.9 43.8 10:30 ABC Local 5.6 11.6 CBS Nurses 17.8 37.0 NBC Perry Como 20.9 43.6 Science fiction pilot set NBC-TV is to announce today (Oct. 7) that it will produce, through NBC Productions, Hollywood, new pilot. I.S.D., as proposed one-hour science fiction series. Production will begin week of Oct. 21 on concept created by Robert Barbash. Show will be filmed at Paramount Studios. RAB rating 'deadline' panned by McGannon Radio Advertising Bureau"s "dead- line*' for action by National Associa- tion of Broadcasters on RAB's radio audience methodology study plans (see page 72) drew sharp response Friday (Oct. 4) from Donald H. McGannon of Westinghouse Broadcasting, chair- man of NAB research committee and NAB Rating Council. Mr. McGannon said he'd been in- formed RAB President Edmund Bunker had put "some form of strict deadline on the NAB and its research commit- tee." He continued: '"If Mr. Bunker wants to go forward, God speed him. If on the other hand he wants the co- operation of NAB and also its finan- cial support, he will have to wait until such time as those of our members who are skilled in this field of statistical re- search can reach the conclusion that this is a sound plan and one that, when completed, will be likely to form the basis of a measurement service that broadcasters, agencies and advertisers can economically sustain." Earlier, Mr. Bunker had asked Le- Roy Collins, NAB president, to be ready with answer by Thursday Oct. 10, when meeting of RAB-NAB liaison committee is scheduled. RAB wants NAB to chip in $75,000 toward $200,- 000 study RAB plans. Collins gets sympathetic ear of radio code board Radio code board of National Asso- ciation of Broadcasters proved Friday (Oct. 4) to be sympathetic audience for broad goals put forth by NAB President LeRoy Collins. Agreement with Gov- ernor Collins's proposal by radio board was in direct contrast to views of TV code board members earlier in week (see page 68). Radio board, under Chairman Cliff Gill of kezy Anaheim. Calif., "agreed in principle with the general goals" for code of NAB president. Time stand- ards subcommittee of board will meet Dec. 6 to consider definite proposals on amending controversial commercial pro- visions and report to next full board meeting Jan. 9, 1964. Board praised retiring Code Author- ity Director Robert Swezey for his "highly competent and valuable service" the past two years and unanimously urged Governor Collins to name an- other practical broadcaster as new di- rector. Monitoring of radio code subscribers is at all time high with 46% of 1,800 members checked during past six months. During same period, 20 sta- tions resigned from code for noncom- pliance with time standards or product acceptance rules. 10 BROADCASTING, October 7, 1963 Walter Reade/ Sterling, Inc. presents a new concept in television programming NEW because it extends to television the astonishing success that mature film entertain- ment has been achieving in the nation's theatres. NEW because every Cinema 70 feature has been measured, proven and selected by the yardstick of top box office performance and international critical acclaim. NEW because Cinema 70 is a consistent package of current film classics, undiluted by the inferior feature which, unsuccessful in theatrical release, often has been hastilv sold to television. cinema 70 means award winning' quality If one were trying to draw comparisons between Cinema 70 and other feature packages offered to television, a striking point would be the tremendous critical acclaim granted virtually every feature in the Cinema 70 group. It can be said without exaggeration that many of the Cinema 70 features are among the most highly praised films ever made, anywhere, at any time. Here are just a few of these — and something about their reputations. Laurence Harvey, Simone Signoret— "Room at the Top" w0m Sir taurence Olivier— "The EntertaineV cinema 70 means award winning quality If one were trying to draw comparisons between Cinema 70 and other feature packages offered to television, a striking point would lie the tremendous critical acclaim granted virtually every feature in the Cinema 70 group. It can be said without exaggeration that many of the Cinema 70 features are among the most highly praised films ever made, anywhere, at any time. Here are just a few of these — and something about their reputations. Albert Finney, Shirley Anne Field— "Saturday Night and Sunday Morning' "ROOM AT THE TOP" Two Academy Awards: "Best Actress" & "Best Screenplay" British Academy Award: "Best Picture of the Year" "GERVAISE" New York Film Critics Award: "Best Foreign Picture" British Academy Award; "Best Picture of the Year" First Prize Winner-Venice, Cannes, Berlin, Tokyo Film Festivals "GATE OF HELL" Two Academy Awards, including "Best Foreign Picture" New York Film Critics Award: "Best Foreign Film of the Year" Grand Prize Winner— Cannes Film Festival "GENERAL DELLA ROVERE" "Best Picture of the Year"-Venice & San Francisco Festivals Academy Award Nomination: "Best Screenplay" "THE MARK" Academy Award nomination— Best Actor "Poignantly, meaningful drama!"— N. Y. Times "Generates dramatic power!"— N. Y, Herald Tribune "SATURDAY NIGHT AND SUNDAY MORNING" Three British Academy Awards, including "Best Picture" Four Argentine International Film Festival Awards "BALLAD OF A SOLDIER" Double Prize Winner— Cannes Film Festival Grand Prize— San Francisco Film Festival "TIGER BAY" "Superior suspense film . , . a masterpiece!"— N. Y. Herald Tribune "Superb!"-N. Y, Times "Movingly acted . . . masterfully directed . . . enough suspense to bring sweat to stone foreheads!"— Time Magazine "PATHER PANCHALI" Grand Prize— Cannes Film Festival Best Film— Stratford, San Francisco and Edinburgh Festivals "A MAN ESCAPED" French Film Academy Award: "Best Film of the Year" Cannes Film Festival Award: "Best Direction" "THE SEVEN SAMURAI" Winner— Venice Film Festival Award "One of the Year's Best"— N. Y. Film Critics "Four Stars . . . Terrifically exciting!"— N. Y. News "THE ENTERTAINER" Academy Award Nomination: "Best Actor" "One of the most exciting things ever put on celluloid!"-Saturday Review "A Masterpiece!"— Time "A VIEW FROM THE BRIDGE" "This is a great motion picture!"— N. Y. Post "Four Stars . . . Electrifying, a superb shocker of stunning voltage!"— N. Y. News c A VIEW FROM THE BRIDGE "This is a great motion picture!"— N. Y. Post THE ENTERTAINER "One of the most exciting things ever put on cellu- loid!"— Saturday Review GATE OF HELL Winner of two Academy Awards BALLAD OF A SOLDIER "One of the great ones!"— N. Y. Post THE SEVEN SAMURAI "****Four Stars! Terrifically exciting!"— N. Y. News PATHER PANCHALI "A major work of art!"— Time GENERAL DELLA ROVERE "One of the year's best films!"— N. Y. Times IT HAPPENED IN BROAD DAYLIGHT "A first-rate thriller!"— The New Yorker TIGER BAY "A masterpiece!"— N. Y. Herald Tribune GERVAISE "A truly great picture!"— N. Y. Post SATURDAY NIGHT & SUNDAY MORNING "Brilliant, absolutely stagger- ing!"— N. Y. Times THE MARK "A fine picture, I salute it!"— The New Yorker THE AWAKENING "****Four Stars!"— N.Y. News MAKE MINE MINK "A jolly good show indeed!"— Time THE MAN UPSTAIRS "A suspenseful, thrilling film!"— N.Y. News BATTLE OF THE SEXES "A maximum of wit!"— N. Y. Times THE APARAJITO "A great work of art!"— N.Y. Post EXPRESSO BONGO "Best movie of the year!"— N.Y. Mirror THE WORLD OF APU "A great film, a classic in our time!"— N. Y. Herald Tribune SCHOOL FOR SCOUNDRELS "One of the funniest of all!"— Saturday Review A MAN ESCAPED "Wonderful thriller, perhaps the film of the decade!"— Manchester Guardian THE FRENCH THEY ARE A FUNNY RACE "Best news of the year!"— Saturday Review THE LAST TEN DAYS "Gripping, astonishing, well worth seeing!" — Cue Magazine SCOTT OF THE ANTARCTIC A Royal Command Performance Film ROOM AT THE TOP "Superb drama!"— Newsweek; Winner of two Acad- emy Awards Walter Reade Sterling Inc 241 E. 34th St., New York 16, New York • MU 3-6300 DATEBOOK A calendar of important meetings and events in the field of communications •Indicates first or revised listing OCTOBER Oct. 6-8 — Annual convention of the Ne- braska Broadcasters Association, Town Park hotel, Scottsbluff. Les Hilliard, presi- dent of KOLT Scottsbluff, is convention chairman. Oct. 7 — ASCAP symposium for young com- posers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Henry Mancini and Johnny Mercer will discuss conducting and motion picture songs. Oct. 7-8 — Radio Advertising Bureau man- agement conference at the Town House motor hotel, Omaha. Oct. 7-9 — Annual fall meeting of the Ken- tucky Broadcasters Association, Owensboro Downtown motel, Owensboro, Ky. The pro- gram begins at 5 p.m. Oct. 7 with a meet- ing of the board of directors. Oct. 7-Nov. 8 — International Radio Con- ference on Space Allocations, Geneva. The conference is sponsored by the Interna- tional Telecommunications Union. Chair- man of the U. S. delegation is Joseph H. McConnell, president of Reynolds Metal Co., Richmond, Va. Other members of the U. S. delegation include Jacob D. Beam, former ambassador to Poland; T. A. M. Craven, former FCC commissioner; Lt. Colonel Edward N. Wright, U. S. Air Force: Senators Norris Cotton (R-N.H.) and John O. Pastore (D-R.I.); Representative Oren Harris (D-Ark.), and FCC Chairman E. William Henry. Oct. 8 — Broadcast Advertising Club of Chicago luncheon, 12 noon. Speaker is Donald H. McGannon, Westinghouse Broad- casting Co. president-chairman. Sheraton- Chicago. Oct. 8 — Ninth Wisconsin FM Station Clinic, Center Building, University of Wisconsin, Madison. Harold A. Engel, chairman. Oct. 8-10 — International Film Festival, Barbizon Plaza hotel, New York. Oct. 9 — Hollywood Press Club, dinner meeting at the Beverly Wilshire hotel, Beverly Hills, Calif. Paul Adorian, general director of Associated-Rediffusion Ltd., London, will make the main address. Oct. 10-11— Television— Its Role in the Democratic Process, conference sponsored by Reed College, Portland, Ore. Speakers include Senator Warren G. Magnuson (D- Wash.); Frank Stanton, president of CBS Inc.; Robert Kintner, president of NBC; FCC Commissioner Kenneth A. Cox; Robert D. Swezey, director of NAB code authority; Lawrence Laurent, radio-TV critic, The Washington Post. Oct. 10-12 — Annual fall conference of Alabama Broadcasters Association, Hotel Stafford, Tuscaloosa. Registration begins 3 pjn. Oct. 10, followed by social hour and meetings of board of directors and past presidents. Part of the program on Oct. 11-12 will be held in the Union Building on campus of University of Alabama, with members attending the Alabama-Florida football game on afternoon of Oct. 12. Oct. 11-13 — American Women in Radio and Television west-central area conference. Holiday Inn South, Des Moines, Iowa. "Oct. 12— Annual fall meeting of UPI Broadcasters of Michigan. Ann Arbor. Oct. 12-13— Fall meeting of the Illinois News Broadcasters Association, de Ville Motor hotel, St. Louis. Oct. 12-13 — Meeting of Missouri Associated Press Radio-TV Association, Arrowhead Lodge, Lake Ozark. Oct. 13-18 — Second Advanced Advertising WTV, Ne« V^f;^,, "VIEW FROM THE BRIO* as lhe preceding ad insert went to press. Results- it wed M m.9% auiiwe wn ■ WOR-TV 20.2 WPIX 10.0 WNBC-TV ...13.7 WABC-TV ... 8.4 WCBS-TV ...13.0 WNEW-TV .. 3.9 Walter Reade/Stenling/ Inc 241 East 34th Slreet, New York 16, N.Y. • MU 3-6300 United Press International news produces! BROADCASTING, October 7, 1963 17 cinema 70 means great stars great directors great stories Choose a dirt-dor of extraordinary genius. For stars, give him the world's most ac- complished actors and actresses. Let him work from great scripts prepared by out- standing literary talent. Such great directorial and literary talent as: J. Lee Thompson • Jack Clayton ■ Sidney Linnet • Rene Clement ■ Roberto Rossellini • Jean Renoir ■ Federico Fellini • Vitlorio tie Sica • Rolierl Bresson ■ Preston Sturges ■ Tony Rich- ardson • Arthur Miller • James Thurber * John Osborne. cinema 70 A VIEW FROM THE BRIDGE "This is a great motion picture!" — N. Y. Post THE ENTERTAINER "One of the most exciting things ever put on cellu- loid!"— Saturday Review GATE OF HELL Winner of two Academy Awards BALLAD OF A SOLDIER "One of the great ones!"— N. Y. Post THE SEVEN SAMURAI Four Stars! Terrifically exciting!" — N, Y. News PATHER PANCHALI "A major work of art!"— Time GENERAL DELLA ROVERE "One of the year's best films!" — N. Y. Times IT HAPPENED IN BROAD DAYLIGHT "A first-rate thriller!"— The New Yorker TIGER BAY "A masterpiece!" — N. Y. Herald Tribune GERVA1SE "A truly great picture!" — N. Y Post SATURDAY NIGHT & SUNDAY MORNING "Brilliant, absolutely stagger- ing!"— N.Y. Times THE MARK "A fine picture, I salute it!"— The New Yorker illC]U(leS THE AWAKENING "•"•Four Stars!"— N.Y. News MAKE MINE MINK "A jolly good show indeed!"— Time THE MAN UPSTAIRS "A suspenseful, thrilling film!"— N.Y. News BATTLE OF THE SEXES "A maximum of wit!"— N. Y. Times THE APARAJITO "A great work of art!"— N.Y. Post EXPRESSO BONGO "Best movie of the year!"— N.Y. Mirror THE WORLD OF APU "A great film, a classic in our lime!"— N.Y. Herald Tribune SCHOOL FOR SCOUNDRELS "One of Ibe funniest of all!"— Saturday Review A MAN ESCAPED "Wonderful thriller, perhaps the film of the decade!"— Manchester Guardian THE FRENCH THEY ARE A FUNNY RACE "Best news of the year!" — Saturday Review THE LAST TEN DAYS "Gripping, astonishing, well worth seeing!"— Cue Magazine SCOTT OF THE ANTARCTIC A Royal Command Performance Film ROOM AT THE TOP "Superb drama!"— Newsweek; Winner of two Acad- emy Awards Walter Reade Sterling Inc 241 E. 34th St., New York 16, New York • MU 3-6300 Xews Broadcasters Association, de Ville Motor hotel, St. Louis. Oct. 12-13 — Meeting of Missouri Associated Press Radio-TV Association, Arrowhead Lodge, Lake Ozark. Oct. 13-18 — Second Advanced Advertising BROADCASTING, October 7, 1963 We're out selling between buys ...not just when avails are submitted. We know every personality on the stations we rep, and why local accounts use them. Our salesmen visit our stations. Station Reps BOB BORE 11 WEST 42nd STREET, NEW YORK 36, N. Y. CHICAGO LOS ANGELES SAN FRANCISCO WHY SALES CLIMB ALONG THE SKYLINE You're picking a "one-buy" TV jnarket of over 1A million homes with General Merchandise sales as big as the 36th metropolitan area. SKYLINE TV NETWORK P.O. BOX 2191 . IDAHO FALLS, IDAHO CALL MEL WRIGHT. AREA CODE 20B-523-45G7 Call your Hollingbery office or Art Moore in the Northwest or John L. McGuire in Denver. KOOK Billings / KFBB Great Falls / KXLF Butte KID Idaha Falls / KMVT Twin Falls Management Course of the Association of National Advertisers, Hotel Moraine-on-the- Lake, Highland Park, 111. R. P. Campbell, advertising manager for Post division of General Foods Corp., heads the subcommit- tee which is planning this course. *Oct. 13-18 — Society of Motion Picture and Television Engineers' 94th conference. Hotel Somerset, Boston. Oct. 14 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Harry Ruby and Arthur Hamilton will discuss popular songs of yesterday and today. Oct. 14 — New deadline for reply comments on FCC's proposal to adopt NAB's commer- cial time limits. Oct. 14-15— Start of NAB fall conferences. See full list, page 20. Oct. 14-15 — Radio Advertising Bureau man- agement conference at The Executive Inn, Detroit. Oct. 14-15 — Twelfth annual convention of the North Dakota Broadcasters Association, Ray hotel, Dickinson. Oct. 14-18 — Fifteenth annual fall conven- tion of Audio Engineering Society, Bar- bizon Plaza hotel, New York. Oct. 15-17— Ninth Tri-Service Conference on Electromagnetic Compatibility at Mu- seum of Science and Industry, Chicago. Leading scientists will discuss the growing problem of radio frequency interference. Lieutenant General James D. O'Connell (USA-Ret.), director of the joint advisory- committee of the Institute of Electrical and Electronic Engineers and the Electronic Industries Association, will give a luncheon address Oct. 15 on "Teamwork in Spectrum Conservation." Oct. 16 — Pulse "Man of The Year" lunch- eon, honoring John Kluge, president of Metromedia. Plaza hotel. New York. Oct. 16 — Deadline for reply comments on FCC's rulemaking to control the develop- ment of AM and FM radio services. Oct. 16-18 — Fifteenth annual convention and election of officers of the Indiana Broadcasters Association, French Lick Sheraton hotel. Speakers include Indiana Governor Matthew E. Welsh and Senator Vance Hartke. Others on the agenda are Edmund Bunker, Radio Advertising Bureau; Pete Cash, Television Bureau of Advertis- ing; and Charles Tower, executive vice president of Corinthian Broadcasting Corp. Oct. 16-18 — Indiana Associated Press Radio- TV Association, French Lick. Oct. 17-18 — American Association of Ad- vertising Agencies (AAAA) central region meeting, Sheraton hotel, Chicago. Oct. 18— Effective date of FCC rule al- lowing employment of part-time engineers at certain AM and FM stations. Extended from former date of Aug. 19. Oct. 18— Meeting of the Alabama AP Broad- casters Association, Birmingham. Oct. 20— Hollywood Museum ground-break- ing ceremonies, 2 p.m., at museum site across from the Hollywood Bowl. Lloyd Sigmon, KMPC Los Angeles: Walt Disney, Walt Disney Studios: Otto K. Olesen. for- mer postmaster, and Jack L. Warner, Warner Brothers Pictures, are co-chairmen. Oct. 20-21— Meeting of Texas Association of Broadcasters, Cabana hotel, Dallas. Oct. 21— ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Coun- try, Western music, folk songs and teen-age music discussed by Richard Costing. Oct. 22-23— Midwest Educational Broadcast Music Directors conference, Indiana Uni- versity, Bloomington. Oct. 23— Second radio programing seminar under auspices of Mark Century Corp., New Broadcasting Publications Inc. President Sol Taishoff Vice President Mauby Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Ihvtng C. Mhxer Asst. Sec-Treas Lawrence B. Taishoff Vfl B RO ADCASTI N G THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- pher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeiden- berg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sony a Lee Brockstein; Natalie D. Lucenko, Tanii Oman, Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Circulation Manager: Frank N. Gentile; Circulation Assistants: Edith Liu, Dave Lambert, German Rojas, Joan Chang. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Ellen R. McCormick. As- sistant: Frances Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton: Assistant: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP code 90028. Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. *Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. 18 (DATEBOOK) BROADCASTING, October 7, 1963 help for busy teachers hope for crowded classrooms Today, education in America faces a severe challenge. An accel- erating world requires new and broader curriculums. An expand- ing population begs for more teach- ers, more classrooms. Many communities have turned to Educational Television as an imaginative way to expand course subjects, to bring more effective teaching techniques into the class- rooms without sacrificing person- alized instruction. Because of our long experience in the research and development of telephone, television, and de- fense communications networks, it was natural that the Bell System was called on to develop facilities for one of the first ETV networks in the country, in Hagerstown, Maryland. We have since helped pioneer the first state-wide, closed circuit Educational Television system, in South Carolina. In doing this, we have developed a transmission service that provides several channels of instruction. It is low in cost and makes use of the service and maintenance facilities of local Bell Telephone Companies in com- munities of any size. Helping communities like yours find the answer to better learning through Educational Television is just one more way of putting Bell System research and skills to work serving you and your family. BELL TELEPHONE SYSTEM Owned by more than tivo million Americans York. Panel members include John Thayer, WHK Cleveland; Joe Somerset, Capital Cities Broadcasting Co.; Frank Gay, D'Arcy Advertising; Robert Eastman, Robert East- man Co., and Mitch Leigh, Music Makers Inc. Cottage Room, Hampshire House, New York. Oct. 24 — Fourth Armed Forces Television Conference, sponsored by U. S. Air Force, Lowry Air Force Base, Denver. The con- ference will deal primarily with educa- tional and technical uses of television by the military services. A trip to the Air Force Academy's closed-circuit television installation is also planned. Oct. 24-26— Meeting of the Mutual Ad- vertising Agency Network, Palmer House, Chicago. Oct. 25-27 — American Women in Radio and Television board of directors meeting, Mayo hotel, Tulsa, Okla. *Oct. 26— Fall meeting of West Virginia AP Broadcast News Directors. Clarksburg, W. Va. Oct. 28-30 — National Electronics Confer- ence, McCormick Place, Chicago. Oct. 28 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Irving Townsend will speak on recording of movie and TV music; Larry Shayne on the pub- lisher's function. Oct. 28-30 — Third annual meeting, Institute of Broadcasting Financial Management, New York Hilton at Rockefeller Center. Speakers include Pete Cash, president of the, Television Bureau of Advertising, "Television Today and Tomorrow;" Edmund Bunker, president of the Radio Advertising Bureau, "Radio Today and Tomorrow;" Robert Kingston, partner in Ernst and Ernst, New York, "Internal Control;" Warde Ogden, partner in Price Waterhouse & Co., New York, "Broadcasting Accounting — New NAB CONFERENCE DATES National Association of Broad- casters fall conference dates: Oct. 14-15, Statler-Hilton hotel, Hartford, Conn. Oct. 17-18, Leamington hotel, Min- neapolis. Oct. 21-22, Pittsburgh Hilton hotel, Pittsburgh. Oct. 24-25, Americana hotel. Miami Beach. Nov. 14-15, Dinkier-Andrew Jack- son hotel, Nashville. Nov. 18-19, Texas hotel, Fort Worth. Nov. 21-22, Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. Theory and Practices," and FCC Commis- sioner Robert E. Lee. Oct. 28-31— Public hearing on S-1666, free- dom of information bill, Senate Subcom- mittee on Administrative Practice and Pro- cedure, room 2228, New House Office build- ing, Washington, 10 a.m. each day. Oct. 30 — Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. John Crichton, president of the American Association of Advertising Agencies, is speaker. Oct. 31-Nov. 1 — Fall convention of the Ohio Association of Broadcasters, The Christopher Inn, Columbus. Speakers in- clude Governor James A. Rhodes and Maurie Webster, vice president and gen- eral manager of CBS Radio Spot Sales. Oct. 31-Nov. 1 — Electron Devices Meeting of the Institute of Electrical and Electronics Engineers, Sheraton Park hotel, Washing- ton. Speakers include John Hornbeck, formerly of Bell Telephone Labs and now president of Bellcom Inc., "Electron Devices for Space Applications"; Victor H. Grinich, Fairchild Semiconductors, "Why Field Ef- fect Transistors?" and Lester F. Eastman, Cornell University, "Super Power Micro- wave Tubes." Program chairman for the meeting is Mason A. Clark, Hewlett-Pack- ard Associates, Palo Alto, Calif. NOVEMBER Nov. 1-2 — Oregon Association of Broad- casters convention, Hilton hotel, Portland. Featured speaker will be FCC Commis- sioner Lee Loevinger. Nov. 1-2— WSM's Grand Ole Opry 38th anniversary celebration, Nashville. Nov. 4-5 — Central Canadian Broadcasters Association management and engineering convention, Royal York hotel, Toronto. Nov. 6-7 — American Association of Ad- vertising Agencies (AAAA) eastern annual meeting, Waldorf-Astoria, New York. Nov. 6-9 — National convention of Sigma Delta Chi, professional journalistic society, Golden Triangle Motel, Norfolk, Va. Key- note speaker will be Barry Bingham, editor and publisher of the Louisville Courier- Journal & Times. Other speakers include Dr. Glenn Seaborg, chairman of the Atomic Energy Commission; Turner Catledge, man- aging editor of the New York Times; Blair Clark, vice president and general manager of CBS News; Palmer Hoyt, pub- lisher of the Denver Post; Walter Cronkite, CBS news correspondent; Gardner Cowles, publisher of the Des Moines Register & Tribune and Look Magazine; and Charles Ferguson, senior editor of Reader's Digest. Nov. 7-8 — College Majors Conference, series of seminars for college seniors major- ing in broadcasting and advertising, spon- sored by International Radio and Tele- vision Society, Hotel Roosevelt, New York. m i I JAMES STEWART VERA MILES ONE MURRAY HAMILTON he latest and greatest selection of feature motion pictures for first-run television LARRY W PENNELL K Nov. 7-9— Annual fall meeting of the Washington State Association of Broad- casters, Ridpath hotel, Spokane. Nov. 8-10 — California Exposition of Amer- ican Progress (acknowledging the Negro consumer) 12 noon to 10 pjn., Long Beach Sports Arena, Long Beach, Calif. Nov. 10-1!! — ACRTF Convention, Quebec City, Canada. Nov. 10-13 — Annual meeting of the Asso- ciation of National Advertisers, The Home- stead, Hot Springs. Va. Nov. 16 — Annual meeting of UPI Broad- casters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming As- sociated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. Nov. 17-20 — National Association of Edu- cational Broadcasters national convention. Hotel Schroeder. Milwaukee. Wis. Banquet speaker is FCC Chairman E. William Henry. Nov. 17-20 — Broadcasters Promotion As- sociation annual convention. Jack Tar hotel. San Francisco. Joseph P. Constantino. KTVU(TV) Oakland-San Francisco, is con- vention general chairman. Nov. 19-21 — Television Bureau of Adver- tising holds its annual membership meet- ing, Sheraton-Blackstone hotel, Chicago. Nov. 20 — American Association of Adver- tising Agencies (AAAA) east-central re- gion meeting, Statler Hilton, Cleveland. Nov. 22 — National Academy of Television Arts and Sciences. New York chapter, holds "Close-Up" dinner and show lam- nooning comedian Jackie Gleason. Hilton hotel, New York. Nov. 22-23 — Combined meeting of Wis- consin Associated Press newspaper and broadcasting members, Milwaukee. •Nov. 29-Dec. 1 — Annual convention of the National Association of Radio and TV Farm Directors, Chicago. DECEMBER Dec. 3-5 — Winter conference of Electronic Industries Association, Statler-Hilton hotel, Los Angeles. Dec. 5-6 — Fourteenth conference of the Pro- fessional Technical Group on Vehicular Communications, Adolphus hotel, Dallas. Dec. 6 — Association of National Advertis- ers' workshop on planning and evaluation, The Plaza. New York. JANUARY 1964 Jan. 8 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. News analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism, University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield. Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel. New York. FEBRUARY *Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel. New York. Feb. 5 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 8-16 — International TV and Equipment Market, Lyons, France. *Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television in any part of the world in 1962. Feb. 26-28 — Ninth Scintillation and Semi- conductor Counter Symposium, under the sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- ergy Commission, and the National Bureau of Standards. Hotel Shoreham, Washing- ton. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- tory, Upton, L. I., N. Y. The deadline for abstracts is Dec. 1. MARCH March 23-26 — International convention of the Institute of Electrical and Electronics Engineers, New York Hilton hotel and New York Coliseum, New York. APRIL April 5-8 — Annual convention of the Na- tional Association of Broadcasters, Conrad Hilton hotel, Chicago. April 13 — Newsmaker luncheon. Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. Robert Moses, president of New York World's Fair 1964-1965 Corp., is speaker. April 30-May 3 — Thirteenth annual con- vention of the American Women in Radio and Television, Mayo hotel, Tulsa. Okla. is the one-station network This year there's a different look ...a different feeling— an excit- ing new sight and sound of "network" on New York's Pres- tige Independent. Seven nights of every week, viewers will see the kind of shows on WPIX/11 that they might expect only from a net- work. Caliber shows. Unusual shows. Powerful shows. Pro- gramming that provides adver- tisers with impressive support for their important messages. if your "work-horse" is the 60-second commercial, put it to work where every exciting min- ute counts— in Prime Time Pro- gramming with the Network Look -on WPIX/11, the One Station Network. WPIX TV/11 THE ONE STATION NETWORK NEW YORK Left to Right: Sebastian Cabot. "Checkmate" / Dick Powell, "The Dick Powell Theatre" /Troy Donahue. "Hawaiian Eye" I Boris Karloff, "Thriller" / Steve Allen, 'The Steve Allen Show" / David Susskind, "Open End" / Leopold Stokowski, "Great Music" / Paul Burke, "Naked City". represented by Peters, Griffin, Woodward, Inc. DONT OVERLOOK THE CENTER... OPEN MIKE 'Hogwash' Editor: This is an open letter to your Monday Memo guest. Craig Moodie of Armstrong Cork Co. (Broadcast- ing, Sept. 16). In my estimation, this is hogwash. Doesn't Mr. Moodie realize that most of his dealers carry a large variety of lines other than his Armstrong line? Doesn't he realize that most of these other manufacturers are also spending money on a national level? How can a dealer pick up the tab 100% for each ad he carries to follow up at a local level? As for the local station getting a group of dealers to split a co-op ad campaign locally, these men are com- petitors. Why get together to boost the other fellow's business? If the local follow-up is as important as Mr. Moodie feels it is — and I agree with him that his national advertising dollar is being largely wasted without that local follow-up — then let Mr. Moodie's company do one of two things: increase its ad budget to allow local dealers some co-op money to add to their own on a local level, or spon- sor a Danny Kaye only two-thirds of the time so dealers (can be given) some help. — Cy Newman, president, HD Productions, Bon Air, Va. Subscriptions for Congress Editor: The Missouri Broadcasters' Association appreciates the coverage given our delegation's trip to Washing- ton (Broadcasting, Sept. 16). Since your magazine is by far the industry leader ... we are wondering how many of the Missouri congressmen and sena- tors subscribe to it. We want to pur- chase subscriptions for all those who do not take Broadcasting. — Don C. Dailey, president, Missouri Broadcast- ers' Association. The last word? Editor: I regret that I was not explicit enough in my letter (Broadcasting, Sept. 16) so as to obviate the necessity of the letter from Mr. Rosenblatt (Broadcasting, Sept. 23). To clarify my position, I was refer- ring specifically to the material from Sears. And I was also referring in gen- eral to the proliferation of "news re- leases," "public service announcements" and "new product information" which radio stations get from commercial en- terprises. This commercial material, regardless of source, should not be broadcast un- less it is paid for. We carry enough legitimate public service without using the commercial material for free. — Robert T. McVay, owner, krsa Salinas, Calif. ITS VIRGINIA'S NO. 1 * TV MARKET * ■ Financial, transporation, medical, retail and service center for prosperous, growing Western Virginia - that's Roanoke - Best buy in Virginia's No. 1 market - that's WSLS-TV (Roanoke's Pioneer TV Station) ifc TELEVISION MAGAZINE WSLS-TV ^ROANOKE.VIRGINIA KB "THERE IS NO SUBSTITUTE FOR INTEGRITY" THE KATZ AGENCY, inc. National Representatives 24 BROADCASTING, October 7, 1963 ■ RESEARCH ir.""J! RESEARCH 'RESEARCH ! RESEARCH 'RESEARCH ■ RESEARCH ■^l™ RESEARCH 'RESEARCH ■"RESEARCH ° RESEARCH ! RESEARCH ! RESEARCH ! RESEARCH RESEARCH 2 RESEARCH RESEARCH 'RESEARCH ° RESEARCH ! RESEARCH r RESEARCH ! RESEARCH 'RESEARCH "RESEARCH "J! RESEARCH ! RESEARCH ""'RESEARCH ! RESEARCH -RESEARCH 'RESEARCH ! RESEARCH ! RESEARCH "™ RESEARCH •RESEARCH Here are enough copies for all your products... Just fill them in and mail to Blair. Tell us who you want to reach, their age, education, etc. Our Bull's Eye Marketing Service will dig into National Survey #1 and come up with an audience tailor-made to your needs. Find 5| the out how well America's most influential group of radio stations, the Blair Group Plan, can work for you. ffT\ group P. S. If your pen point isn't sharp enough, drop us a line. We'll send you as many big versions as you need. PLAN Contact the nearest Blair office New York-717 Fifth Avenue. New York 22. New York. Chicago-645 North Michigan Avenue. Chicago 11, Illinois. Atlanta-1375 Peachtree St.. N.E.. Atlanta 9. Georgia, Boston-118 Newbury Street, Boston 16. Massachusetts; Dallas-3028 Southland Center. Dallas 1. Texas; Detroit-Eleven Boulevard W. Building. 2990 West Grand Boulevard. Detroit 2. Michigan. Los Angeles-3460 Wilshire Blvd.. Los Angeles, California; Philadelphia- 1617 Pennsylvania Blvd.. Philadelphia 3. Pennsylvania. St. Louis-630 Paul Brown Bldg.. St. Louis 1. Missouri; San Francisco— 155 Sansome St.. San Francisco 4. Calif. BROADCASTING, October 7, 1963 25 Radio gives America news, music, sports entertainment, vital services . . . and now America's history and heritage... ■ Americans want to know about their country's history. So the Storer Broadcasting Company has produced American History V, a stimulating, authoritative radio series that traces our nation's chronicle from Plymouth Rock to foreign aid in 65 fascinating five-minute programs. Dr. Russell Caldwell, Associate Professor of History, University of Southern California, is writer/narrator for American History V. It's available now for your station. ■ Your station also can feature series four of Voices of Freedom— 15 new and inspiring one-minute messages on American ideals voiced by outstanding personalities and public figures. More than 500 stations have carried the first three series of these capsule talks, pro- duced by Storer in cooperation with the Freedoms Foundation at Valley Forge. ■ Give freedom a share of your day's programming. For the 65- segment American History V, send $30.00 to cover mailing, tapes and dubbing. Write KGBS-Radio, 338 S. Western Avenue, Los Angeles 5, California. For series four of Voices of Freedom send a $2.00 deposit to WIBG-Radio, Suburban Station Building, 1617 Pennsylvania Blvd., Philadelphia 3, Pennsylvania. LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGBS WIBG WHN WSPD IV1BK MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT IVGBS ivm-Tv WJIV-TV IVAGA-Tl' IVSPD-TV IV1BK-TV 9 STORER BROADCASTING COMPANY 3 MONDAY MEMO from GORDON GELFOND, David Olen Advertising A program of general appeal for specialized audience Since the Southern California plumb- ing industry promotion fund came into being on July 1, 1960, the Plumbing Industry Progress and Education fund (PIPE) campaigns have made effective use of broadcast communications me- dia and one first-of-its-kind program has been created in the process. The selected agency determined that the initial phase objectives were: (a) establishment of a recognition symbol; (b) educating the public to the advan- tages of calling in a PIPE contractor, plumber or pipefitter for needed work. The agency staff created the now-fa- miliar PIPE trademark emblem, to identify participating members as crafts- men of higher skills for performing quality work. The emblem was trans- lated into journeymen's badges, decals for contractor vehicles, stationery and jobsite displays. TV to Start ■ Television, obviously, was the outstanding vehicle for estab- lishing visual recognition of the PIPE trademark and promoting a coupling of the symbol with extra-quality crafts- manship in the public mind. Four tele- vision commercials were created in this first phase. The number one spot was devoted entirely to the emblem. The second put across the demanding train- ing program for journeymen plumbers qualified to wear the PIPE badge. A third commercial showed specific exam- ples of work performed by PIPE plumbers and pipefitters — from million- dollar research piping assemblies in mis- sile plants to a simple leaky faucet re- pair. The fourth explained the forma- tion of PIPE as a cooperative effort to improve quality standards in plumbing and by indirection established confi- dence in the PIPE craftsmen. The in- itial PIPE campaign used news pro- grams on five Southern California tele- vision stations on a five-times weekly basis. Then Radio ■ When the PIPE emblem was "fixed" via the television programs in the first year, it was determined that the campaign could be supplemented by wide use of radio. Three radio spots were produced to sell home moderniza- tion jobs and industrial-commercial maintenance plans for the industry. These second-year radio spots expanded the PIPE "reach" and multiplied the ef- fectiveness of the program. Through- out the first three years, television news programs were the foundation of the campaign, although billboards were keyed in to underline special themes. A bright and breezy singing commer- cial, created experimentally for the PIPE radio programs, proved so effec- tive that a new animated commercial was developed for television to exploit this singing spot. In this period, the commercials moved into "item" selling of specific appliance fixtures and serv- ices— water heaters, garbage disposers, bathroom remodeling and the like. The nine counties of Southern California within the PIPE jurisdiction were blanketed by the purchase of time on five TV stations. Internal Selling Job ■ One of the age- old problems in the whole construction industry has been lack of standardized job specifications, which results in con- tract misunderstandings and losses esti- mated in the millions over the United States. As part of its industry promo- tion program, the PIPE technical divi- sion undertook the pioneering task of developing standard specifications for plumbing, heating, cooling and indus- trial process piping. It was obvious that one of the cli- ent's main needs at this point was gain- ing acceptance of these standard speci- fications by other segments of the in- dustry. The agency developed an all- out campaign of reaching the key ele- ments in the building industry through personal contact by field representa- tives. Trade advertising was also used extensively. Radio, Again ■ But the need for a more effective job in creating industry acceptance of the standard specifica- tions remained. The agency came up with the idea of a construction news program on radio, in such a format as to have general interest, but containing real "meat" news of bids, contract awards and similar information for the construction industry. No such pro- gram had ever been attempted, so far as could be determined, and the agen- cy almost immediately ran into the "it can't be done" problem. But the idea survived. In Southern California, Daily Con- struction Reports, is a prime source of news for construction people. The agency entered into a contract with its publishers for exclusive broadcast rights to highlight portions of the voluminous building report. (The paper receives a daily plug on the program.) One of the agency writers checks in at the paper while the reporters are preparing next day's edition. From their carbons, he prepares the nightly broadcast, relayed by teletype to the stations. To increase local impact in specific areas, the agen- cy created localized weekly construc- tion news programs, broadcast on Saturday mornings in 11 cities outside the Los Angeles metropolitan area. Although based entirely on the day's building reports and aimed primarily at architects, contractors and executives in the trade, the program stresses the im- portance of the multi-million dollar con- struction industry to the general econ- omy. Reports over the nine counties indicate it is having its hoped-for effect, in reaching the construction industry groups with PIPE's "intramural" mes- sages such as standard specifications. The goodwill generated by the institu- tional character of the program among the general public is an unexpected pub- lic relations dividend. A New Broadcast Theory ■ PIPE is extending its use of media in view of the record of effectiveness to date. The radio programing has lately been aug- mented by spot announcements on 40 radio stations, a campaign that began in midsummer. That radio-television is invaluable in a program like PIPE is not news at this late date, but that a program of general appeal can be de- signed for a specific audience may open up some possibilties for future brain- storming. Gordon Gelfond, vice president of David Olen Advertising, Los Angeles, has been with the agency since April 1959. He has worked continuously on the PIPE ac- count since its inception and has been responsible for most of the media buying. Prior to joining David Olen Advertising, he was with Nelson Advertising Agency and Gordon Gelfond Advertising, all of Los Angeles. Mr. Gelfond was graduated from UCLA in 1951. He is married and has two sons. 1 28 BROADCASTING, October 7, 1963 It Takes RPM To Move The Goods! Ratings . . . Programming . . . Merchandising' . . . e RpM! i . . . the three-way push that moves the goods over WELI's RPM Radio! Depend on BIG-Buy WELI to deliver the rich. New Haven-centered market! WELI ; 0 0 0 National Sales: H-R Representatives. Inc.: Boston: Eckels & Co. WATTS / THE SOUND OF NEW HAVEN / 960 K.C. REPRESENTS THESE TELEVISION STATIONS: WWJ-TV Detroit NBU WZZM-TV Grand Rapids-Kalamazoo- Muskegon ABC WP1X New York IND WSTV-TV Steubemrille-Wheeling CBS-ABC WNYS-TV Syracuse ABC WCSC-TV WIS-TV WLOS-TV WFGA-TV WTVJ WSFA-TV WSIX-TV WDBJ-TV WSJS-TV Charleston, S.C. Columbia, S.C. Greenville, Asheville, Spartanburg Jacksonville Miami Montgomery Nashville Roanoke CBS NBC ABC NBC CBS NBC-ABC ABC CBS Winston-Salem - Greensboro NBC MIDWEST-SOUTHWEST MOUNTAIN AND WEST A FICTUME OF GOOD SELLING Oil moves the finished products and raw mate- rials that salesmen sell, and when trains, trucks, planes, ships and factories call for fuel— and more fuel— that is a sign of good business... a sign of good selling. Good selling has never been so important to so many Americans as it is today... but America has never had a salesman quite like television ...spot television. The television stations represented by Peters, Griffin, Woodward are welcomed regularly into millions of American homes where they spend more than 5 hours each day entertaining, in- forming and selling. .. selling by demonstrating and displaying the goods and services that keep our economy rolling. In spot television the advertiser can specify the number, the timing and the type of his tele- vision salescalls in every market... and that is good selling! pETERS AlUFFirs / .ood"y\:ard; kmc Pioneer Station Representatives Since 1932 NEW YORK / CHICAGO / DETROIT PHILADELPHIA ATLANTA / MINNEAPOLIS / DALLAS-FORT WORTH ST. LOUIS / LOS ANGELES / SAN FRANCISCO CG can get you rolling in Indiana. If you want it to drive your auto sales faster, give a honk to ATS. John F. Dille, Jr.. Presi ■ CALL £ IN TV: WSJV-TV (28), South Bend-Elkhart; WKJG-TV (33), Ft. Wayne RADIO: WTRC-AM and FM, Elkhart; WKJG-AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaha Times (Morn.) TODAY ! mm^m broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO October 7, 1963, Vol. 65. No. 15 NETWORK RADIO SALES: $50 MILLION ■ Experts agree totals of four will be near that mark this year Three networks expect profit, fourth near break-even point ■ Are spot sales suffering? Salesmen argue the question Network radio, which less than a decade ago was held together more by fear than by hope, appeared last week to have a firm grip on what then seemed completely out of reach — not only sur- vival, but profitability. A canvass of the four national radio networks showed that gradually accel- erating sales over the past three years, combined with complete overhauls of their respective operations, have brought them to the point where three expect to show a distinct profit this year. The fourth. ABC Radio, reported business gains to match or exceed those of its rivals, and some sources — non- ABC — speculated that red ink. to the extent that it still exists, may stem as much from the caprices of bookkeeping as from strict operating imbalances. Sales S50 Million ■ The consensus of authorities was that total radio network time sales this year may reach S50 million — not a lot when compared to the S134 million in sunlit 1948 and only a fraction of network television's S520.2 million last year, but still 25% above network radio's estimate for 1962. Individually, some experts thought the total would fall short of S50 mil- lion, while others thought it would ex- ceed that mark. The comparable figures for 1962 have not yet been made public by FCC. but they are expected by most observers to total about S40 million. Broadcasting estimated last February that they would come to S39.4 million, or almost 10% higher than the FCC figure for 1961 ( Broadcasting. Feb. 18). The four networks' estimates of their respective sales gains, 1963 over 1962, average about 30%. ABC Radio officials say their sales in the first half of this year were up 24% from the same period a year ago and for the full year will run about 32% ahead. CBS Radio authorities say their first half was up 37% and that sales going into the final quarter are 47% ahead of the full year 1962. Mutual puts its current position 27% above this time a year ago and says the year ought to be up by 20 to 30%. NBC Radio says its first-half business was up 10%, its third quarter up 17% and its full vear should exceed 1962 bv about 15%'. Is Spot Suffering? « There are. as there always have been, complaints by spot radio salesmen that network's gains were acquired at the expense of spot radio. "We just can't compete with the cheap prices the networks offer," is a common protest by spot salesmen. "We're trying to sell time while the net- works give it away" is another. The number of spot accounts that have defected to network — wholly or partly — is long and tends to get longer, they assert. DuPont antifreeze and Fisher Body are two cited as having switched completely from spot to net- work. The complaint is not unanimous among spot salesmen, however. At least some report — but ask that their names not be used — that dollar defec- tions have not figured significantly in network radio's recent climb. The networks, of course, den}" that they're sharpshooting spot accounts. The standard answer of William K. Mc- Daniel, executive vice president in charge of NBC Radio, for instance, is that the spot salesmen's complaints are out of date. "If all four networks were completely sold out at card rates." he asserts, "this would amount to less than 5% of all the dollars that are spent in radio." Business Booming ■ W herever net- work radio's business comes from, no- body denies that it's been coming fast and heaw. at least bv late- 1950 stand- Mr. Pauley Heads of the four radio networks valjes," Ar:^ jr Hj! Hayes. CBS Ra- ence 'n motion, William K, McDaniel agreed on the improvement in busi- ness last week and attributed it to the inherent value of the medium. ABC Radio President Robert Pauley point- ed out that there's "been a swing- back to the recognition of radio's dio president, said the same thing in different language — "we're back in vogue again." Mutual President Rob- ert Hurleigh pointed out to a group of agency executives that radio is the only medium that can reach an audi- executive vice president in charge of NBC Radio, told spot radio critics that if all four networks were completely sold out at card rates it "would amount to less than 5°0 of all the dol- lars that are spent in radio." BROADCASTING. October 7. 1 963 33 Affiliates bask in good-business glow CBS RADIO 80-90% SOLD OUT; PAYMENTS WILL DOUBLE ESTIMATE In an atmosphere reminiscent of pre-television network radio conven- tions, the CBS Radio affiliates held their annual meeting last week and got glowing reports on the immediate past, the present and the future of their network and of their prospects as affiliates. It was without doubt the happiest of the 10 annual conventions held thus far by the CBS Radio Affiliates Association. It was also the biggest turnout of CBS radio affiliates in history — 296 representatives of 133 of the 222 affiliated stations. ■ Arthur Hull Hayes, president of the CBS Radio division, got the meeting off on a pleasing note by advising the affiliates that, thanks to a strong sales surge, their total pay- ments from the network this year will be more than double what was estimated when the new payment plan was announced a year ago. ■ The stations were told that net- work time has been 80% sold out since March, on the average, and that in some weeks it has been more than 90% sold out. Officials said pri- vately that sales — with three months to go — are 47% higher than total sales in 1962. The network, which has verged on black ink for the last couple of years, will definitely oper- ate at a profit for 1963 (see page 33). ■ A new sales presentation, aimed at "dispelling outmoded concepts of radio as an advertising medium," was unveiled and appeared to generate unusually warm enthusiasm among the affiliates. ■ The affiliates were given an eco- nomic analysis to warm the cockles of any advertising salesman's heart: that a $2 billion, or 15%, increase in advertising expenditures may be needed in 1964-65 to push living standards up to where they ought to be, and that the 1963 advertising level of $13 billion may need to reach $29 billion a year by 1974. The convention, held Tuesday and Wednesday in New York, also was told by CBS President Frank Stanton that broadcasters must use — but not abuse — the right to editorialize (see ards. Even the most ardent critics of network commercial practices concede the resurgence has developed into one of broadcasting's biggest comeback stories. The current pace of business looks page 84), and heard CBS News President Richard S. Salant attack "checkbook journalism," or what he called the growing practice of buying exclusive rights to hard-news stories (page 84). "Today we look back on a year of unprecedented success and ahead to a future that seems very rosy," Mr. Hayes said in his keynote report. He attributed the gains in large measure to years of experimentation in the development of "a network product that does what network radio can do better than any other medium — move information to the public with unbeatable speed and accuracy and provide intimate, warm personality entertainment for the housewife in the morning hours." He said radio has been and still is underpriced, and that despite the CBS Radio network's recently an- nounced general rate increase (Broadcasting, Sept. 9), "none of us are receiving a commensurate rate of return for what we offer." Mr. Hayes cautioned, however, that although the recent increase won't be the last, "as we raise our rates we must give full value, con- tinually experiment with our pro- grams, be open for new ideas." Sta- tions, too, must continue to improve their local programing in order to continue expanding radio's values and its audiences, he asserted. Sales Surge ■ In his address, ac- cording to reports from the closed meeting, Mr. Hayes also stressed the continuing surge of network sales by noting that payments to the affiliates in the second half of this year will be 137% higher than originally esti- mated for this period. He anticipated questions about the effect that CBS Radio's increased lineup of affiliates might have on in- dividual station payments. The net- work currently has 222 affiliates, as against 204 a year ago and 213 in 1960. Mr. Hayes assured the affili- ates that the longer lineup would not impinge on payments, which are based on "CSU's" — commercial sponsor units — sold and carried. He also anticipated another ques- doubly remarkable against the back- ground of the middle and late 1950's. With TV's soaring rise, network radio business was sliding so fast, and had already slid so far, that there was open speculation over whether any network tion that reportedly was discussed further by affiliates in their private session, when no network officials were present: whether overcommer- cialization is involved in the use of three commercials on 10-minute newscasts. Mr. Hayes reportedly told the affiliates that, in the opinion of authorities, the commercial pattern does not exceed code limits. One network proposal that offi- cials had hoped to bring to a deci- sion by convention time was a sug- gestion that the affiliates clear an additional 95 minutes a week for net- work sale. The proposal, reportedly developed in cooperation with sev- eral affiliates, was submitted in a letter a few weeks ago. Not Enough Answers ■ But, Mr. Hayes reported, according to partici- pants in the meeting, that only half of the affiliates had replied, and that although almost 80% of these ap- proved the plan and less than 5% specifically opposed it, the network did not propose to act without more complete returns. He urged the sta- tions to submit their answers, one way or the other. The plan would increase some five-minute newscasts to 10 minutes, add another 10 minutes of news Monday through Friday, add a re- view of the week's news on Saturday and reclassify the Alexander Ken- drick news report as network time. The appeal to affiliates is that, if sold, the extra network time would in- crease their network compensation. The general economic analysis, coupled with an admonition to "stop underestimating your sales poten- tials," was presented by Arno H. Johnson, vice president and senior economist of J. Walter Thompson Co., New York. New Money ■ To utilize the in- creased productivity and growth of the labor force, Mr. Johnson said, "over $220 billion must be added to personal consumption in the United States in the next decade (from $370 billion in 1963 to over $590 billion by 1974, a 60% increase), and some $55 billion must be added to private investment for new plant and equip- would survive. They still don't like to admit it, but it was widely believed that if one net- work would take the initiative and close down, at least some of the others would quickly— and gladly — follow suit, but 34 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 ment, construction and industrial goods. This means that selling and adver- tising will be forced to play an in- creasingly important role." What the challenge amounts to, he said, is adding in the next 10 years "the equivalent of 35% more than the entire growth in consump- tion in the 320 years from the land- ing of the Mayflower at Plymouth in 1620 to the best prewar year of 1940." The consumer, he said, is "the real key to economic growth," and selling and advertising are "the educational and catalytic force to E. K. Hartenbower (I), retiring chair- man of the board of the CBS Radio Affiliates Association and Dr. Frank Stanton, CBS president, heard re ports that network sales to date are 47% higher than total sales were in 1962. Dr. Stanton told stations they should "use but not abuse" their right to editorialize. change latent needs into insistent de- sires." Mr. Johnson said the immediate problem is not lack of purchasing power but "lack of confidence and lack of insistent demand." SRO Presentation ■ CBS Radio's new presentation. "SRO- 1964," got a warm reception from the affiliates although officials made clear it is not in finished form. The "SRO" is an acronysm for Standard Ritual Op- position— a group of "illusions" that the presentation answers. These illusions include the argu- ments that "television has replaced radio," that "only teen-agers listen to radio," that "only old people listen to radio," that "network radio's on the rocks." that radio is "to complicated to buy." and that "you gotta have pictures to sell my product." The presentation, combining 16 mm film and a wide-screen film strip and with narration by CBS newsman Walter Cronkite, will be shown to advertisers and agencies in major markets including New York, Chi- cago. Los Angeles. San Francisco and Detroit. First showing is sched- uled Oct. 16 in Detroit. In another convention report W. Thomas Dawson, vice president for information services, said network promotion included 18 different ads in 84 insertions in Time, Look and the MacFadden woman's group dur- ing 1963 and that the network will continue the campaign during the year ahead. Thomas K. Fisher, vice president and general counsel of CBS Inc.. re- ported on Washington attitudes to- ward broadcasting questions, and George J. Arkedis, CBS Radio vice president for network sales, summar- ized 1963 sales results and intro- duced the "SRO-1964" presentation. The affiliates wound up the con- vention by adopting a series of reso- lutions hailing CBS Radio and its executives for "expanding leader- ship" in programing and for "suc- cess in spearheading the economic resurgence of network radio": com- mending CBS News: thanking and supporting Dr. Stanton's "tireless ef- forts to advance freedom of editorial expression by broadcasters." and ex- pressing appreciation to E. K. (Joe) Hartenbower, kcmo Kansas City, Mo., for his work as retiring chair- man of the affiliates association. that all were afraid to take the first step lest the FCC react adversely to- ward their companion television proper- ties. Nobody wanted to be instrumental in closing down a medium that offered the only hope for reaching all Ameri- cans quickly in a national emergency. Authoritative reports said the officials of one network did decide to close down, but were dissuaded by an urgent telephone call from Washington repre- sentatives pleading that the step might be fatal to the company's television hopes. At another radio network, offi- cials now acknowledge that at one point in 1956 "practically the only business we had in the house was a cancellation notice." 1955-58 Low Ebb ■ The worst years were those from about 1955 to 1957 or 1958. In 1955 NBC officials acknowl- edged a S2 million loss on their radio network operations, and in 1956 — now described as NBC Radio's worst year — its billings sank to SI 2,250,000 and losses rose to S3. 4 million. Mutual offi- cials point out that they had announced losses of SI million or more per year for 10 years. No network claimed to have regained profitability on an annual basis until 1960. A second made it a two-network club in 1962, and not until this year has a majority claimed to have turned the corner on a calendar-year basis. Faced with the need to make the best of a bad situation, the networks stripped for action and cast about for formats that would fit into "the new radio." What they were looking for was a serv- ice that would appeal to affiliates — many of whom were becoming disen- chanted with affiliation in their dis- covery of the audience appeals of local music and news — and which would at least pay its own way. Nobody found the answer on the first try. The process took longer for some than for others, but they all reached their present formats by trial and error. The institution of paying affiliates to cany network programs, once an im- portant figure in station revenues, was abandoned by two networks. Mutual and CBS Radio, in favor of a system of furnishing "free" programs to stations as the quid pro quo for the stations carrying network commercial programs. CBS Radio returned to a money com- pensation system a year ago, but Mutual continues with its "swap" system, which it insists makes the most sense. Various Formats ■ In programing, the networks arrived at different for- mats, but all have this characteristic: an emphasis on news and other programing having "immediacy." Some still furnish almost continuous programing — mostly music — that affiliates are free to use or not use. but the essential network feed amounts to only a fraction of the 70 or 75 hours that used to be sent out over the network lines each week. In this basic programing the primary emphasis is on "service that only a network can provide — sendee that stations can't per- form for themselves." Behind the obviously growing adver- tiser acceptance of this "new" brand of network radio are several important factors, in the opinion of the men who oversee it. What they all add up to. as CBS Radio President Arthur Hull Hayes said at an uncommonly enthusiastic con- BROADCASTiNG, October 7, 1963 3? NETWORK RADIO SALES: $50 MILLION continued Mars returns to radio Mars Inc. is going back into radio for the first time since it sponsored Dr. 1Q (on NBC) back in the 1930's and early '40's. Us- ing Stan Freberg minutes and 30s' the candy company will be on NBC Radio, CBS Radio and Mutual as well as 60 independ- ents for a total of 600 stations. Commercials will start Oct. 6. Needham, Louis & Brorby is the agency. vention of affiliates last week (see page 34), is that "we're back in vogue again." Or, as ABC Radio president Robert Pauley describes it, "there's been a swing-back to the recognition of radio's values." Among the factors cited most often as contributing to the swing-back are the fact that audiences obviously go for the "new" brand of programing; the continually mounting sale of radio sets; the increasing mobility of the radio au- dience (which when in motion, as Mu- tual president Robert Hurleigh told ap- proximately 100 agency representatives in a series of sales-presentation break- fasts last week, can be reached by prac- tically no medium except radio); in- creased recognition of the magnitude of the out-of-home audience; some adver- tiser concern over TV prices and, prob- ably most important of all, radio's re- peated demonstration that it can get good sales results at low costs. Here, network by network, is a sum- mary of their respective comebacks — and how far they've come: ABC RADIO President Robert Pauley says this year's sales will exceed 1962's by 32%, calls 1963 business unexcelled in the last eight years and probably longer. "Our records up to 1955 are all in storage," he explains. These gains, he says, could have been greater. In the current year, he told a regional meeting of affiliates a few weeks ago, ABC Radio has rejected Once upon a time, the main contribu- tion of soap companies to American culture was their sponsorship of radio soap operas. This past weekend, Fels & Co., soap and detergent maker, began sponsorship of broadcasts by the Philadelphia Or- chestra on 22 radio stations. The tape network for the symphonic broadcasts is made up of three AM-FM stations and 19 FM-only operations. Half of them (11) will present the broadcasts in stereo-multiplex. The last of the weekly-concert length symphony broadcasts on the radio net- works ended this past spring when CBS Radio terminated its 33-year-old series of New York Philharmonic broadcasts. Sunday (Oct. 6), the Philharmonic started live broadcasts on its own net- work of 55 stations (Broadcasting, Sept. 16). The Fels program is being packaged by the S. E. Zubrow Co., Philadelphia more than $3 million in business be- cause it didn't consider the programing proposed by the advertisers to be "top- flight." Much of network radio's gains he attributes to Sindlinger & Co.'s efforts to measure the full scope of the radio audience. Mr. Pauley himself figured prominently in these efforts, retaining the Sindlinger organization to make radio audience measurements after pro- testing bitterly that A. C. Nielsen Co. was "shortchanging" radio by measur- ing only part of the audience. He also feels that documentation, by ABC and some of the other networks, of a number of major radio sales suc- cesses contributed importantly in re- awakening advertiser interest. Like most of the other networks, ABC Radio undertook a number of changes before settling on its current program format. Considered Quitting ■ At one point, in 1958, officials verged on a decision to close down in the face of losses run- ning at a rate of about $4 million a year. They also considered briefly the possibility of cutting back to a press type syndicated news service. Instead, they stripped back to Break- fast Club — then and now an institution on ABC — news and commercial reli- gious programs, of which ABC then had several. There were other changes, including a short-lived experiment in all-live en- tertainment programing, before the cur- rent pattern emerged. More than three years ago ABC Radio concluded that a (the Fels agency), and is available for sale to stations not purchased by Fels. The 39-week series will present 28 con- certs conducted by Eugene Ormandy, music director of the Philadelphia Orchestra. The remaining 1 1 weeks will have guest conductors. The programs will be recorded in Philadelphia's Academy of Music during the orches- tra's Friday afternoon series. If Mr. Ormandy is not satisfied with the or- chestra's performance, the Saturday concert will be recorded. Each concert will be broadcast two weeks after re- cording. A Zubrow spokesman said last week that recent surveys show there are about 15 million FM homes, most of which are above average in income and of large family size. Surveys, he continued, also show that FM commercials are more easily remembered than those in other media. It was these facts that led Fels to attempt to sell its products through the FM broadcasts, he added. network cannot survive on news alone, decided also to feed music programing only on a sustaining basis, settled on a policy of concentrating on programs that (1) have "immediacy" and (2) are beyond the reach of local-station production. It introduced Flair, which affiliates could use either in segments or as a whole program, but subsequently de- cided that these were losing "immedia- cy" and also that the comedy portions were competing with comedy records — the Vaughan Meader, Shelley Ber- man, Bob Newhart and similar records — that stations could acquire locally. Switch Format ■ Accordingly ABC Radio switched its emphasis to featur- ettes based on news of the day, 3V2 minute Flair Reports programs that it feeds at the rate of six a day. In these and in its newscasts — which it retained, of course, along with Breakfast Club — a special effort is made to incorporate the voices of the newsmakers. The network also carries running ac- counts of major news events, as in the case of the Joseph Valachi testimony in the Senate investigation of syndicated crime, and also provides "fill" program- ing for affiliates who want to use it. Mr. Pauley anticipates a trend to pro- gram sponsorships, thinks radio drama is in for "a great resurgence," points out that ABC Radio is in the process of initiating a dramatic series that will be offered on a co-op basis this fall. CBS RADIO Arthur Hull Hayes, CBS Radio presi- dent, reports CBS Radio has already put 47% more billings on the books this year than it did in all of 1962, says there's no possible way it could fail to make "a solid profit" for 1963 (for more details, see CBS Radio affiliates convention story, page 34). His network stresses news and in- formational programing, but with a block of name-star entertainment shows for housewives in the mornings. Mr. Hayes traces the evolution of the cur- rent pattern to late 1960, when the network decided to cut back and then lop off the soap operas that for years FROM SOAP OPERAS TO SYMPHONIES Fels buying Philadelphia Orchestra concerts on FM 36 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 a . . . the tenth largest consumer market in America Small in size, massive in potential . . .that's the area within seventy miles of routes 70 and 75 in Ohio. In it are seven metro areas ... three and one-half million people ... tenth largest consumer market in America! People can spend up to seven billion dollars here every year. And a huge segment of this market is within the powerful signals of WHIO-TV, AM, FM. Let George P. Hollingbery give you facts and figures on the fabulous potential in Megacity 70-75... and how much of it WHIO-TV, AM, and FM can deliver. BROADCASTING, October 7, 1963 WHIO-TV • CBS • CHANNEL 7 WHIO-AM-FM • DAYTON, OHIO Associated with WSB, WSB-TV, Atlanta, Georgia, WSOC, WSOC-TV, Charlotte, North Carolina and WIOD-AM-FM, Miami, Florida 37 NETWORK RADIO SALES: $50 MILLION continued were network radio's daytime mainstay. The format has been modified an- nually, now includes Arthur Godfrey, Art Linkletter, Garry Moore and Dur- ward Kirby on weekday morning, 10- minute newscasts on the hour on week- days, 63 Dimension news features a week, daily and weekend sportscasts and a number of regularly scheduled public affairs programs. Product Diversification ■ CBS Radio detects no new trend to or from pro- gram sponsorships, does see a trend already afoot toward "wider and wider product diversification in our medium." As a result of the program consolida- tion into about 25 hours a week of com- mercial time, plus about 25 weekly hours of sustaining programing, mostly public affairs, Mr. Hayes feels it has been possible to "consolidate our sales efforts around programing that network radio can do better than any other me- dium— fast, accurate news and timely information." He notes that CBS Radio also has consistently developed major sales pres- entations and traveled them "to every major market from New York to San Francisco," and in addition has been "the only network, to our knowledge, to back up our programing with a mil- lion dollars of advertising a year, aimed not only at the listener but at the trade." MBS Mutual first detected business come- back signs in late 1959, saw them materialize into an upturn in 1960, ac- cording to President Robert F. Hur- leigh. He says the network came close to turning a profit in 1961, "definitely" showed a profit in 1962 and ought to do even better this year. Right now, he says, Mutual's sales are running 27% ahead of the compar- able period of 1962, and billings for 1963 ought to be at least 20 to 30% higher than 1962's— 20 to 25% higher if the current pace should slacken a little, but 27 to 30% higher if they maintain or accelerate momentum. Like the other networks, Mutual tried to overcome the post-TV decline in a number of ways. One Mutual plan was a form of "guaranteed circulation" of- fered by the network in 1956. But the principal instrument of re- covery, in President Hurleigh's opinion, emerged from the decision to strip Mu- tual's network programing to news, sports, public affairs and special events. This decision, reached after a year's planning, went into effect in June 1957 and involved the most far-reaching net- work changes inaugurated up to that time. The old concept of option time was replaced by one in which the sta- tions agreed to clear a certain amount of network news programs in return for network-supplied music that they could use or sell as they wished. Mutual Plan ■ It was — and is — a "swap time" or "barter" arrangement. The network makes its money by selling its five-minute newscasts (17 a day, on the half-hour) and the 25-minute daily World Today wrapups. The stations clear these programs in return for 55 minutes of free programing, mostly music, out of every hour from 6 a.m. to midnight, plus an hour a day of sports, stock market, farm and other news that can be recorded and inserted in local newscasts. President Hurleigh feels that this operation was the first to apprehend and adjust to the changing radio patterns of the 1950's. Mr. Hurleigh says that Mutual — which put new, higher rates into effect on July 1 — currently has about 75 to Sexy spots on the phone A new kind of advertising, com- mercials by telephone, was intro- duced in Los Angeles last week when Paramount Pictures, distrib- utor of the theatrical movie, "A New Kind of Love," took large space on the newspaper movie pages to invite readers to call Hollywood 9-7396 to hear com- mercials which the city's radio stations had refused to broadcast. "We think they may be influenced by the fact that these spots amus- ingly discuss (horrors!) S-E-X," the copy stated. Kabc, knx and kgbs were offered but rejected the radio spots for the picture. 80% of its commercial positions sold, which means that few premium posi- tions are going begging. He credits the rejuvenated network radio situation to a variety of factors including a noticeably more enthusi- astic attitude on the part of a number of agencies; a concern over the costs of television in the case of some adver- tisers; and growing awareness — through repeated demonstration — that radio can sell if it's given the chance. No Picture Needed ■ Mr. Hurleigh feels agencies and advertisers are in- creasingly aware that "you don't need a picture to get the picture" of the sales points of most products. A new product or a new model of an old product might benefit from being pictured, he reasons, but otherwise words or a jingle can do just as well — and much less expensively. Mr. Hurleigh can't see Mutual changing its mode of operation basic- ally, but he does think it possible that in a few years networks will be doing more programing than now — though he doesn't know what form that program- ing may take. He does not, however, think it's apt to be drama. NBC RADIO William K. McDaniel, executive vice president in charge of the radio net- work, reports than an estimated 15% gain in sales this year will give NBC Radio its fourth straight year in the black — and its best year for as far back as the available records go, 1951. The continuing comeback, he said, traces primarily to "pioneering in the development of a service which furnish- es stations programs they could not attempt locally." Essentially, on NBC that is news, Monitor, sports and special news events. Returning to the affiliates much time that used to be programed by the network has also played a part, he feels, by giving the stations ample time to establish "a unique local sound." Another factor, he feels, has been in- creased television costs which caused many multi-brand advertisers — as well as small advertisers who didn't feel they could afford TV — to turn to radio for additional (or full) support of each brand. He points out that NBC Radio in- creased its rates in April 1961, says it may raise them again next year. "Net- work radio," he says, "is still the most underpriced medium." May Expand ■ He also discloses that NBC Radio is considering expanding its lineup of affiliates. It now has 191 affiliates and is seriously studying ap- proximately 30 additional markets with an eye to adding outlets there. NBC Radio's current program format evolved out of changes that started in the mid-1960's and included the week- end Monitor (and for a time a daily counterpart called Weekday, which sub- sequently was replaced by two hours of name-band programing called Band- stand until this, too, was dropped); the introduction of the five-minute news on the hour series in 1957 and a "hot line" system enabling the network to break into affiliates' local programing for major news reports. A substantial part of NBC Radio's sales resurgence is attributed by Mr. McDaniel to aggressive promotion of frequency of advertising via hourly news, Emphasis and Monitor, plus "in- tensive research to show radio's ability to round out a media schedule — particu- larly its ability to complement TV." Because NBC Radio has cut its com- mercial time by more than half — from about 72 hours a week before 1960 to about 28 weekly hours since then — Mr. McDaniel says it's difficult to compare current business with that of NBC Ra- dio's "worst" year of 1956. But on an hour-for-hour basis he estimates it's about 350% higher now. 33 (BROADCAST ADVERTISING) BROADCASTING, October 7. 1963 urne 7 "Films of the 50 s" from Seven Arts Mr. Belvedere Rings the Bell HUGH Will Success Spoil Rock Hunter? JAYNE MANSFIELD IL TONY RANDALL BETSY DRAKE JOAN BLONDELL The PROUD ONES ROBERT RYAN VIRGINIA MAYO JEFFREY HUNTER ARTHUR O'CONNELL CLIFTON WEBB ZERO MOSTEL HUGH MARLOWE JOANNE DRU DESK SET SPENCER TRACY KATHARINE HEPBURN GIG YOUNG DINA MERRILL JOAN BLONDELL RIVER'S EDGE ANTHONY QUINN \ RAY MILLAND DEBRA PAGET EVA MARIE SAINT ANTHONY FRANCIOSA DON MURRAY LLOYD NOLAN Fifty outstanding motion pictures selected to entertain and build your audience. Exciting movies from Seven Arts' new offering of "Films of the 50's" . . . Volume 7. Contact your nearest Seven Arts' salesman at the offices listed below for a complete listing of the 50 films contained in Volume 7. SEVEN ARTS lip ASSOCIATED CORP. Oft Men! OftWoMEN! TONY RANDALL ( — DAN DAIL TONY RANDALL GINGER ROGERS DAVID NIVEN DAN DAILEY BARBARA RUSH A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue YUkon 6-1717 CHICAGO: 4630 Estes, Lincolnwood. III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 TORONTO, ONTARIO: 11 Adelaide SL West EMpire 4-7193 Distributed outside United States and Canada Cable: Sevenlon London For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. COMMERCIAL PREVIEW: Princess Dial on the desert Last week's heat wave in Los An- geles was just a pleasant, cool mem- ory to executives of Armour & Co., Foote, Cone & Belding (both Chi- cago) and Filmfair Inc. (Holly- wood), who went on location to shoot parts of a Princess Dial soap commercial. The "safari'* traveled onto the Mojave Desert where tem- peratures ranged up to 118 degrees. Two truckloads of equipment (left) were hauled 170 miles from Los An- geles to the shadeless desert for shooting that emphasized the drying forces of sun, wind and heat. And, since no breeze was stirring a fan was played on model Pat White for part of the sequence (right). The commercial will be used later this month on 11 daytime shows on ABC-TV in Armour's schedule. Loevinger undecided on commercial rules REGIONAL RAB MEETINGS HEAR AGENCY SPEAKERS, TOO FCC Commissioner Lee Loevinger at the RAB management conference in Palo Alto Oct. 3 indicated to broad- casters that he hasn't yet made up his mind on the proposed rulemaking on commercial time limitations and said that published reports to the effect he's lined up with Chairman E. William Henry in favor of the proposed rule- making were incorrect. He also said it was his opinion that any eventual rule adoption would at the very least differ from NAB code provisions and might be "substantially different." Commissioner Loevinger said that he had a background in survey work, hav- ing obtained a degree in the field before he turned to law, and that long before revelations were made before the Harris subcommittee he had been "outraged over the years by the kind of nonsense being peddled by Nielsen." He said: "Nielsen comes in and gives a very pious defense in which he quotes recog- nized principles of research. The trouble is that the principles have nothing to do with the type of activity which this company happens to be engaged in. It's like a bank robber quoting the Ten Commandments." New 'Magic' Needed ■ Walter Guild, president of Guild, Bascom & Bonfigli, San Francisco agency, told the con- ference that radio must find new "magic" if it is going to continue to be influential as an advertising force. He said radio should hire the "best re- search brains" to determine: 1. What elements of entertainment, communication and persuasion radio possesses that are unique to that medium. 2. How best these magic powers can be used. "What a wonderful position radio would occupy if it had such information about itself," he said. Such a psycho- analysis of radio would not be too dif- ficult, he felt. At the RAB meeting in Chicago last week the story of how Wade Advertis- ing, Chicago, decided to become a radio sponsor itself was told by the agency's president, Hal H. Thurber. Wade spon- sors an evening market news summary each weekday on WBBM Chicago called Business Day. Mr. Thurber said that the agency in the past few years has increased its billings from about $11.5 million to a present total of $28.5 million. He told the RAB group that "most of that in- crease has come through the growth of our clients, and most of that growth has been due to the electronic media, television and radio." Wade spends more than half of its billings in broadcast, he noted. Sold on Broadcast ■ "So we started out practicing what we preached by deciding that there might be a way for us to publicize ourselves on the air," he recalled. Thus, last year Wade spon- sored a weekly program on wgn-tv Chicago, Mid-America Marketing on the March, and this fall chose its radio series. The TV show featured as guests the top executives of a broad range of midwest companies. There are no com- mercials other than sponsor identifica- tion. Mr. Thurber said that Wade's ex- perience with the "soft sell" approach has paid off: the agency recently won Falstaff Brewing Corp.'s Pacific division account. Don't underrate soft sell, Mr. Thurber told the RAB meeting. "Making friends is the first step in making a sale," he said, "and you don't make friends by shouting at people." Also appearing before the RAB 40 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 puzzle: Do We Speak Your Language? Tucked away in a remote comer of Washington, inaccessible to everything except WMAL-TV' s signal* and the CIA. is a language school for Peace Corps candidates. In this polyglot ivory tower, pandemonium reigns. Though each student knows two foreign languages, in the fine old tradition of government classification none has been assigned to a country whose language he speaks. Nor do any two speak the same two languages. The languages: French. Spanish. German, Dutch, Arabic, Turkish. We'll call each man by the name of the language he's studying. Mr. Spanish speaks Dutch and German. One of his colleagues speaks Dutch and Arabic. Mr. French and Mr. Dutch speak Arabic, German, Turkish and Spanish between them. Both the men studying the languages spoken by Mr. Dutch speak French. What were the two foreign languages spoken by the man studying Turkish? Talk turkey to us. Reward follows. *WMAL-TV reaches Washington's remotest corners with balanced programming calculated to reach buyers for your clients' products. Fourteen great new ABC-TV shows, more than 28 hours of new local programming each week, spark our happy new TV viewing year. Acclaimed by young and old, firm and infirm, critic and claque alike. Inquiries invited by Harrington, Righter & Parsons, Inc. Puzzle adaptation courtesy Dover Publications, New York 14, N. Y. Address answers to: Puzzle §85, WMAL-TV, Washington 8, D. C. wmal-tv ® Evening Star Broadcasting Company WASHINGTON, D. C. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. Affiliated with WMAL and WMAL-FM, Washington, D. C.j WSVA-TV and WSVA, Harrisonburg, Va. October 7, 1963 No.l morning - & afternoon STATION 6 AM - \1 Noon 26 30 6P»- 32 1 HOOpCr JUNE-JULY 1963 BEAUMONT 1 STATION 7 AM. 12 Noon 1 2 Noon - 6 PM 1 KAY-C 35.6 45.3 1 STA. 'B* 6.7 4.8 1 STA X- 18.2 13.1 ' STA. *D" 0.8 2 0 STA. -E- 1 7 2.3 1 STA "F" 30 8 27 0 1 KAYS (Casey) Radio Center P. 0. Box 870 • Beaumont, Texas Affiliated with K-NUZ and K-QUE, Houston In Beaumont call Ed Dittert, TE 3-9421 In Houston call Dave Morris, K-NUZ, JA 3-2581 Nationally call Katz Sold in combination with K-NUZ, Houston! Ask to see Pulse Audience Composition Chicago meeting was Robert E. L. Richardson, who resigned last month as associate counsel to the house subcom- mittee on investigations. Mr. Richard- son's talk on how stations may use rat- ings safely without getting into trouble was patterned on his earlier presenta- tion in the RAB meeting in Dallas (Broadcasting, Sept. 23). A copy is being sent RAB members. Westinghouse expands its ABC-TV daytime schedule The portable appliance division of Westinghouse Electric Corp. will ex- pand its participating sponsorship of ABC-TV daytime programs this fall be- cause of the success it has experienced this past spring and summer, W. H. Knoerr, advertising manager of the divi- sion, reported last week. Two ABC-TV daytime shows, The Price Is Right and Trailmaster are be- ing added to Queen For a Day, The Tennessee Ernie Ford Show and Who Do You Trust. Mr. Knoerr said a high- light of the new campaign will be com- mercials spotlighting the national intro- duction of the Westinghouse cordless electric toothbrush. The agency for the division is Grey Advertising, New York. K&E to study use of code vs. noncode stations Kenyon & Eckhardt is conducting a study to determine if it is economically feasible for its clients to restrict their spot radio-TV campaigns to stations that subscribe to the NAB code or have "equivalent" standards. Starting last week, K&E began a study of the cost and efficiency of specific spot schedules if placed only on code or equivalent stations. Each of these analyses will cover such media considerations as cost, coverage, reach and frequency. When completed, each study will be sent to the client in ques- tion for its evaluation. Stephens Dietz, executive vice presi- dent of K&E, said the study is being undertaken because the agency believes in supporting self-regulation as the best alternative to government regulation in the area of "commercial excesses." He indicated that if K&E analyses show that code or equivalent stations can deliver messages on an economic basis, the agency will recommend their usage to the client. Spot schedules for at least six important clients will be studied by Nov. 15, he said. This basic policy shift, Mr. Dietz said, could become effective this fall and winter for some clients if the move proves to be practicable. Pacific Gas buys 'Battle Line' A regional sale on the first-run Battle Line actuality series has been made by Official Films to Pacific Gas & Electric Co., San Francisco, for seven California markets, Seymour Reed, Official presi- dent announced last week. The agency for the sponsor is BBDO, San Fran- cisco. The markets covered in the Pacific Gas purchase are San Francisco, Bak- ersfield, Chico-Redding, Eureka, Fres- no, Salinas, and San Luis Obispo-Santa Barbara, and raises the number of mar- kets in which Battle Line has been sold to 100, according to Mr. Reed. Music goes round and wines pour out Two wine makers are resorting to musical successes of yesteryears in their sales messages this fall. CVA Co. (Cresta Blanca and Roma wines), Chicago, through Clinton E. Frank, that city, will launch a multimillion dollar satura- tion campaign this fall including radio, TV and newspaper supple- ments. TV spot buying will be in 25 major markets. Featured in the air campaign will be the "C-R-E-S-T-A (pause) B-L-A-N-C-A" jingle, written by Morton Gould more than 20 years ago. Nelson Riddle provided the re- vised orchestration that will highlight the advertising program, scheduled to continue through spring. The familiar tune, "That's Amore," is back on radio with a new set of lyrics in a two-state, 12-city satura- tion campaign for Paisano wine that started in September and will run through next June. E. & J. Gallo Winery purchased the commercial rights to the song from Paramount Music for a 10-year period and an undisclosed sum of money. The Gallo agency, Carson/Roberts, Los Angeles, handled the negotiations for the tune and bought the time on stations in Los Angeles, San Francisco, Fresno, Sacramento and Stockton in Califor- nia, and in New York, Syracuse, Buffalo, Rochester and the Albany- Schenectady-Troy market, all New York. A number of stations are being used in each market, with 165 of the musical spots on the air each week in Los Angeles alone. Warner Toub, C/R account super- visor, negotiated the deal. Larry Orenstein, C/R creative supervisor, wrote the new lyrics. Bob Emmeneger produced the spot. 42 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 Live and Lively! For 8 years we've been Local. Live and Lively. When you buy this television station you buy a slice of the lives of people in Central Iowa. We hit 'em where they live! Take a look at our Monday through Friday Log of live telecasts — 6:40 to 6:45 Pastor's Study Ministers discuss daily life and religion informally. 7:15 to 8:00 Bill Riley's Breakfast Club Over 71,500 family members now! 9:30 to 10:00 Keep Trim Probably the only Physical Fitness Program conducted by a Football Coach and his wife. 12:00 to 12:05 Don Soliday News A major TV Newscast with plenty of pictures, videotape and local film. Includes weather and markets. 12:05 to 12:15 On Camera with Russ VanDyke Our News Director gets the man-on-the street's opinion of current news events. 12:15 to 12:30 Don Soliday Show Such features as handicraft instruction, helpful informa- tion from the Credit Bureau and Better Business Bureau . . . in-depth interviews with local people in the news. 1:00 to 1:30 Mary Jane Chinn Show Almost half of the program daily devoted to a fashion show. Also, sewing, cooking and gardening hints by authorities. Book reviews and a weekly report from the State Women's Clubs. 3:45 to 3:50 Walt Reno plays "0 Gee" A new game that our viewers can play at home. 3:55 to 4:55 Variety Theater A Cub Scout, Brownie, or Biue Bird group are Bill Riley's guests every 'weekday. Films such as "Cartoon Classics" and "Mickey Mouse Club." 4:55 to 5:00 TV News with Dick Eaton Tells of upcoming and tonight's TV programs of special cul- tural, civic and educational interest. Of regular programs and guest stars, too. 6:00 to 6:10 Paul Rhoades News Local and regional News by our veteran Managing News Editor. 6:10 to 6:20 Don Soliday News Our own interpretation of what is important on the world and national scene . . . completely written and produced for the Central Iowa Viewer. 6:20 to 6:30 Bud Sobel Sports Late scores, sports news, and features with emphasis on the local schools and athletes. 10:00 to 10:20 Russ VanDyke News The highest-rated local newscast in a multiple-station mar- ket. Russ Van Dyke, our News and Public Affairs Director, has been with KRNT for over 20 years. 10:20 to 10:30 Ron Snoop Sports Our Spores Director features interviews with both local and national athletes, coaches, and sports figures. Of course, the latest scores and sports news, too. ALSO LIVE: Sundays 10:30 a.m. Central Iowa Church of the Air Ministers, Choir Directors, Organists and entire church choirs from all over our area present this service. Sundays 5:30 p.m. Iowa State Fair Talent Search Talented teenagers from all over the state in competition for $2,000 put up by the State of Iowa. Over 52 shows in local communities are conducted in conjunction with this program. Tuesdays 6:30 p.m. People's Press Conference The most outstanding community service program in Cen- tral leva. Viewers phone in their questions to leaders and authorities on vital city, county and state issues. Fridays 10:30 p.m. Mary Jane Chinn Primarily an entertaining interview show v/ith interesting guests, local, regional and national. They come from all fields — Politics, Medicine, Show Business, Government, the Fine Arts. Saturdays 5:00 p.m. Talent Sprouts Talented youngsters from 2 to 12 are given the opportunity to perform. This schedule isn't the new Channel 8 Look for Fall. 80% of these programs have been on for over 5 years. Many since KRNT-TV went on the air in 1955. Our program philosophy has been "Local, Live and Lively" from the beginning. Not only because we thought it serves our community best ... it also SELLS for our clients best. Live and Local KRNT Television with its survey-proved "most accurate news" and "most believable personalities" creates enthusiasm for products. It generates buying excitement. That's why KRNT-TV continues to do around 80% of the local business year after year after year. Buy this Local, Live, and Lively station. You'll get action fast KRNT-TV Channel 8 in Des Moines BROADCASTING. October 7, 1963 An Operation of Cowles Magazines and Broadcasting, Inc. Represented by The Katz Agency 43 'Magilla Gorilla and Friends7 to sell Ideal Toys The Ideal Toy Corp., which will invest $30 million over the next five years to sponsor four animated series in more than 150 TV markets (Broadcasting, Aug. 26), has chosen a new Hanna-Barbera pro- gram, Magilla Gorilla and Friends, to start its campaign in January. Abe Kent, Ideal vice president in charge of advertising, promotion and merchandising, explained last week that more than a dozen sta- tions in key markets already have been signed by the agency, Grey Advertising, and said in some areas — New York and Los Angeles, for example — Ideal has the choice of several outlets to carry the program and advertising. With major markets cleared, Mr. Kent observed other areas will be lined up between now and January. The Magilla program will be in three segments that total 30 minutes with commercials. One segment, spotlights "Magilla," a lovable goril- la; another features "Mushmouse and Punkin' Puss," a cat and a mouse feuding in a hillbilly setting, and "Ricochet Rabbit and Droop- A-Long Coyote," casting a rabbit and a coyote in the roles of a fast, tricky sheriff and his slow, bumbling dep- uty, repectively. The fourth program in the Ideal line-up is one that is still in the de- velopmental stage. It will be a half- hour cartoon series highlighting an "exploitable" character and will be- gin on stations in August 1964. Mr. Kent said Grey has been con- centrating on obtaining early evening time slots (from 5-6:30 p.m.) to reach both the children and the adult audience. Ideal selected the January start of its campaign, bypassing the Christ- mas 1963 activity, because it consid- ers the toy industry to be moving into a "year-round" business ap- proach, according to Mr. Kent. The investment of $30 million by Ideal over the next five years, he stressed, means the company is directing its entire consumer advertising budget into TV. Ideal will supplement its cartoon purchases with spot TV and perhaps network buys during the pre-Christmas season. The purchase of the four series provides Ideal with the opportunity of merchandising the cartoon per- sonalities involved. Ricochet Rabbit Magilla' Gorilla Droop-A-Long Coyote Automotive Radio Group opens new offices Automotive Radio Group Inc., De- troit, formed originally to offer a "pack- age network" of stations to advertisers in the auto products field, has opened offices in other cities and will offer its station packages to advertisers in all categories, it was announced last week by ARG President Edwin R. Peterson Jr. ARG's station list now totals about 600, he said, including outlets in most major markets and in all 50 states. Mr. Peterson announced that John T. Hartigan, formerly media supervisor of Compton Advertising, Chicago, has joined ARG as partner and executive vice president, managing the firm's new Chicago office at 230 North Michigan Avenue (phone 372-0038). ARG also has named J. A. Forsyth 44 (BROADCAST ADVERTISING) vice president of West Coast operations, with headquarters in San Francisco's Russ Building (phone Yukon 1-6038). Mr. Forsyth heads his own business in- vestment firm there and has named an associate, Tom Lynch, to manage ARG's new Los Angeles office at 3600 Wil- shire Boulevard (phone 383-0757). Mr. Peterson said ARG's New York office will be opened about Jan. I. Business briefly . . . The Plymouth Valiant Dealers of the West, through N. W. Ayer & Son, Los Angeles, is sponsoring three five-minute weekday broadcasts and two five-minute shows on the weekend, covering the 1963 Sahara Invitational Golf Tourna- ment direct from Las Vegas Oct. 14- 20, on a special 18-station CBS sports network. Shell Oil Co., New York, last week bought half sponsorship of A Man Called Mays that was scheduled for NBC-TV, 10-11 p.m. yesterday (Sun- day). Agency was Ogilvy, Benson & Mather, New York. United Vintners' Inc. (Italian Swiss Colony) through Honig-Cooper and Harrington, that city, had purchased a minute in the show, with the remaining two minutes available to stations on a co-op basis. American Safety Razor Co., subsidiary of Philip Morris, has begun the biggest television campaign in its history pro- moting Personna and Pal Stainless steel blades. Through Dec. 31, the razor company has schedules in CBS-TV shows, Jackie Gleason, Red Skelton, Perry Mason, Route 66, Alfred Hitch- cock, Rawhide, East Side-West Side, Evening News and NFL Football in addition to spot buys in 32 major mar- kets. Agency is Benton & Bowles. BROADCASTING, October 7, 1963 What ARF wants to do about ratings ON AGENDA: VALIDATION OF OTHERS' WORK PLUS ORIGINAL RESEARCH The Advertising Research Founda- tion last week clarified the extent to which it intends to get involved in analy- sis of the audience measurements. But reaction to the statement by research firm directors indicated a wide diver- gence of opinion as to just where and how far ARF should go. Dr. Lyndon O. Brown, ARF chair- man who delivered the policy statement at the foundation's ninth annual confer- ence, noted that "ARF does not intend to inject itself in areas which are pri- marily the responsibilities of broad- casters." He presented three general fields where the foundation hopes to move in audience research analysis. The first would be in continued availability of ARF facilities for analy- sis of established measurement tech- niques of independent services to be offered at the request and expense of the individual service. Next, the foundation will "concen- trate a large part of its activities ... in methodological studies designed to im- prove techniques and advance the standards of audience measurement." According to ARF, this would involve a series of limited projects each de- signed to resolve a specific methodologi- cal problem. Dr. Brown indicated that resources for these studies would have to come from advertiser, agency and media sources. ARF also intends to originate ex- perimental research projects of its own. Considering the current problems in broadcast audience measurements, the foundation proposes to research such areas as effect on viewing habits of meter installation or diary keeping, dif- ference in viewing habits between homes which have meters or diaries and those which refuse them, specific differ- ences between viewing by individuals and set tuning, and accuracy of the re- call method in telephone and personal interview. ARF is currently discussing with the Radio Advertising Bureau the latter's projected $200,000 radio rating meth- odology study and is involved in an American Research Bureau rating study. Varied Response ■ Initial reaction to the statement by research companies themselves fell far short of unanimous approval of its particulars. Five re- search firms presented their views on the ARF policy in a panel discussion immediately after Dr. Brown's state- ment. A. C. Nielsen Jr., president of A. C. Nielsen Co., referring to ARF's pro- posed methodological research projects, urged cooperation in such work be- tween ARF and the National Associa- tion of Broadcasters' Ratings Council. He expressed concern at the possibility of having to choose between the proj- ects of NAB and ARF and warned against duplicated effort of the two groups. Mr. Nielsen said the four specific questions of broadcast research methods suggested in the ARF statement for ARF-initiated studies had already been answered by special studies made in the past at considerable expense. He suggested that before ARF embark on specific studies it should poll its mem- bership to determine questions of great- est concern. W. R. Simmons, president of the re- search firm bearing his name, said that his company would willingly change its research technique if it were proven faulty by a definitive study. Simmons now uses a 24-hour aided recall method. The Simmons company already has a close association with ARF. It sub- jected its media studies to ARF review this year and has requested the same service for its TV and magazine stud- ies in 1964, including observation of field work. ARB Backing ■ James W. Seiler, di- rector of the American Research Bu- reau, indicated full cooperation by his firm with the ARF proposals which he termed "excellent." However, he had suggestions of his own as to where ARF might best begin to direct its efforts. The advertising community, Mr. Sei- ler said, has never yet defined what it wants measured. "There's no definition of what a TV viewer is," he asserted. The first ARF consideration, he said, might be to clarify what is being meas- ured. Outlining a first-things-first pol- icy, Mr. Seiler suggested an ARF pub- lication on how ratings can and ought to be used. Alfred Politz, president of Alfred Dr. Lyndon 0. Brown, chairman of the Advertising Re- search Foundation, delivers an ARF policy statement on the foundation's future involvement in the area of audi- ence measurement research to over 1,000 advertiser, agen- cy and media executives and a panel of five directors of major research firms. The panelists (l-r): W. R. Simmons, president, W. R. Simmons and Associates Research; Al- fred Politz, president, Alfred Politz Research; Phillip W. Wenig president, SRDS Data; A. C. Nielsen Jr., president, A. C. Nielsen, and James W. Seiler, director, American Research Bureau. The ARF message and its evaluation by the research firm heads were part of the Ninth Annual ARF Conference held last Tuesday in New York. 46 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 TWO SUPPORT RATINGS IN 'RANGES' Washington investigator, TvB, join in urging change Politz Research, warned against 'ARF's possible role in advising the advertis- ing fraternity as to what kind of in- formation they should have." He said "the further it steers away from such advice, the more it will contribute to the progress of media research." He advised the ARF to confine itself to in- vestigations of "whether organizations do what they say, and say what they do." ARF's function would best be a polic- ing organization, Mr. Politz stated, checking the work of interviewers in the field and reviewing the actual ques- tionnaires before the research company sees them. SRDS Data Inc.'s opinion of the ARF statement as expressed by president Phillip W. Wenig was one of "minor disappointment." Mr. Wenig said the foundation was falling short of its po- tential and that areas selected for study are "of a lower order" than they should be. He stated that research in the area must be conducted with a view to com- puterized use of media data. He re- vealed that a forthcoming all-media SRDS Data project would be submit- ted to ARF for analysis. Relation of computers to the audi- ence research problem was also dis- cussed by Stanley D. Canter, vice presi- dent and research director of Ogilvy, Benson & Mather, at a later session of the ARF conference. Mr. Canter suggested that agencies pool their funds to gain full benefits that he feels computers promise in media selection. He added that he in- tends to discuss with ARF its possible role in such a project. He said his agency is "ready to contribute both money and talent to such a common endeavor." The Pulse Inc., a major audience re- search firm, was not invited to partici- pate on the ARF panel. Dr. Sydney Roslow, Pulse director, told Broadcast- ing last week that he could not yet com- ment on the foundation's policy state- ment. NAB View ■ Queried later, Donald H. McGannon of Westinghouse Broad- casting, chairman of the NAB research committee and of the NAB Ratings Council, said ARF's statement did not seem to indicate a policy greatly differ- ent from what he had thought ARF's policy already was, but that it appeared now to be on a somewhat higher level than before. He said that he and his NAB groups — which have docketed broadcast audi- ence research methodology as one of their basic concerns — welcomed ARF into this area. The more complete the partnership at work on this problem, he said, the more complete the solution is apt to be. Charles P. Howze Jr., chief counsel of the House Subcommittee on Investi- gations, and the Television Bureau of Advertising last week joined those who are urging the reporting of broadcast ratings in ranges rather than in precise figures. Speaking before the Advertising Re- search Foundation conference in New York, Mr. Howze said that radio-TV time is bought on the basis of ratings that are "imbued with a degree of pre- cision that not even the rating compan- ies in their more candid moments claim for them." The chief counsel of the subcommit- tee which conducted a two-year investi- gation of ratings, joined other govern- ment officials who earlier had warned the industry that it must cure ratings Showdown for ARF? If there was doubt last week as to where the Advertising Re- search Foundation would find financial support for its ambitious plans in the field of audience re- search, a concrete suggestion was available from at least one quar- ter. Barton A. Cummings, chairman and chief executive officer. Comp- ton Advertising, suggested that ARF be given the responsibility of judging the validity of data offered by the major independent research firms and that the cost be borne by ARF members — not by the re- search firms. He proposed that every ARF member donate an amount for this purpose prorated on its mem- bership category. Mr. Cummings offered this solu- tion in a luncheon address at the ARF's annual conference (story, page 46) in which he described the current state of audience measurement research as having drifted "into the calcification of techniques whose value is du- bious to us in many cases and which has certainly proved ex- ploitable by people in high places." "If the challenge is not met," he said, "the advertising commu- nity will have to face this ques- tion: Does the ARF serve any useful purpose?" Mr. Cummings said he hoped to see the ARF develop as "the watchdog of the research indus- try." abuses. He reminded his ARF audience of the possibility of government control of the rating business and said that legislation in the field is being discussed. He placed part of the blame for alleged misuse of rating data on "laziness — an unwillingness to bother with statistical complexities and to evaluate the num- bers in the context of other pertinent facts." On reporting in ranges, Mr. Howze said it might be a good idea for re- searchers to change the format of rating reports "to dramatize the fact of statisti- cal variance. There are quite a few so- phisticated users of ratings who under- stand the fallibility of absolute numbers, but I fear they are hopelessly outnum- bered by those who do not." He ex- pressed amazement that broadcasters and advertisers have accepted audience measurement figures without criticism for so long. Mr. Howze warned the broadcasting and advertising industries that it is time to discard practices of the past and adopt needed reform which, he said, will not be as painful as first appears. TvB on Ranges ■ In coming out for reporting, TvB's president, Norman E. Cash, suggested that the difficulty pre- sented by the complexity of figures which such range statistics would repre- sent to media decision makers was out- weighed by the sounder decisions they would afford. Mr. Cash qualified the TvB position, noting that "our people say such 'ranges or error' could be just as misleading as the small differences to which they would be applied. But," he said, "this in no way reduces our need for such figures or our willingness to work with them once applicable ones can be de- termined." TvB, along with the Radio Advertis- ing Bureau and ARF, had previously been cited by Ruth Jones, of J. Walter Thompson, and head of the Broadcast Media Committee of the American As- sociation of Advertising Agencies, as proponents of the range concept (Closed Circuit, Sept. 23). Vote Against Ranges ■ James Seiler. director of American Research Bureau, took an opposite view on range report- ing. Mr. Seller said the principal ob- jection is that inexperienced users would take range reports to imply that the true figure could just as easily be at any point within the reported range, rather than the median figure, presently published as a rating. Statistical laws specify that in a ma- jority of cases results would cluster around the center, with a rapid drop- ping-off toward the extremes, he said. There also is a technical problem in BROADCASTING, October 7, 1963 47 range reporting, Mr. Seiler said, in that no audience measurement service has a pure probability sample. "In our opinion, were ranges to be used there would be a great tendency for many sellers of time to use only the high point of the range and buyers the low point as a demonstration of where the audience might be," Mr. Seiler concluded. Richardson, Sparger back in news BOTH ARE NOW WORKING IN MARKET RESEARCH Two Oklahomans, who as investiga- tors for a House subcommittee, turned the broadcast research business upside down last spring, talked about their new jobs in private enterprise last week. Each is related to market research. Both denied suggestions that their work represents any conflict of interest, especially since they are no longer con- nected with the government. Robert E. L. Richardson, former as- sociate counsel for the House Special Subcommittee on Investigations, told the Radio Advertising Bureau's man- agement conference in Chicago that his main interest is to prepare to run for Congress in Oklahoma. If he had been interested in concentrating on a career as a broadcast consultant, he said he would have opened an office in New York or Washington, not in Weather- ford, Okla. Presently a consultant for the Mc- Lendon stations, Mr. Richardson spoke at RAB meetings last month and urged broadcasters to check out research be- fore using it in sales and promotion (Broadcasting, Sept. 23, 16). Rex Sparger, like Mr. Richardson, a former member of the Oklahoma legis- lature and a co-investigator during their 18-month examination of the research field for the subcommittee (Broadcast- ing, Feb. 18, et seq.), is now employed as West Coast representative of the Al- bert E. Sindlinger Co. of Philadelphia, it was learned last week. Mr. Sparger told Broadcasting that his work for Sindlinger will be exclu- sively in the sales field, primarily in re- search for the motion picture industry. He also will solicit clients for a planned local radio research service by Sind- linger, a major market research firm that has expanded in the broadcast field since the spring hearing. Albert E. Sindlinger, president, was a principal witness in the rating hear- ing and won approval from its mem- bers and staff for his professional stand- ards and for information about the A. C. Nielsen Co., largest in the field and a major competitor of Mr. Sind- linger's for several decades. In his appearance before the RAB meeting in Chicago, Mr. Richardson defended his proposal that broadcasters check research before using it. He said that those who call the idea "impracti- cal" because it might require research companies to hire additional employes. should know that at least two firms (American Research Bureau and C. E. Hooper) permit such inspections of their work. His critics, Mr. Richardson said, "ought to be more concerned about the stations and the weight that has been rested upon them by the FCC and the Federal Trade Commission." Both agencies have told broadcasters that they will be held responsible for re- search reports they use, regardless of disclaimers of responsibility for accu- racy (Broadcasting, June 17, et seq.). Replies to Editorial ■ Mr. Richardson called attention at the RAB meeting to "a trade paper editorial" that first crit- icized him for seeking clients from among broadcasters and secondly for creating a problem in the ratings busi- ness. (The editorial appeared in Broadcasting Sept. 23.) His plans are to run for Congress, Mr. Richardson explained, his ambition for several years. This is why he opened a law office in Weatherford after leaving the subcommittee last month, he said. "My time is limited and I am not seeking more clients," he added. Mr. Sparger, now living in Holly- wood, pointed out last week that the subcommittee hearing did not involve Rex Sparger (I), West Coast sales rep- resentative for Albert E. Sindlinger Co., market research firm, and Robert E. L. Richardson, research consultant to the McLendon stations, are shown consulting with each other prior to a congressional hearing session last spring. Both were employed then as investigators for the House Special Subcommittee on Investigations, the unit that blew the whistle on some problems in the broadcast research and ratings field. NBC-TV sells daytime NBC-TV announced sales to advertisers in its daytime schedule which the network said repre- sented nearly $7 million in time billings over a six-week period. Major purchases included Sterling Drug Inc., which through Dancer- Sample, renewed four programs; General Mills Inc., through Need- ham, Louis & Broby, buying into nine shows, and General Foods Corp., handled by Young & Rubi- cam expanding its schedule by placing orders in four daytime shows. NBC-TV said two day- time color shows, Missing Links and Merv Griffin's Word for Word, attracted 35 advertisers be- fore their respective Sept. 9 and 30 starts. The latter show is near a sold-out position. California except for San Diego; there- fore he felt no conflict of interest be- tween his new job and his work for the subcommittee. He notified Representa- tive Oren Harris (D-Ark.), chairman of the subcommittee and its parent, the House Commerce Committee, that he was leaving the staff because of poor health (Closed Circuit, April 8). Agency appointments... ■ The American Home Products Corp. has appointed Cunningham & Walsh of New York for Aero Shave, an account formerly handled by Tatham-Laird Inc., Chicago. C&W reports that approxi- mately all of the estimated $1 million in yearly billings on the account will go into TV. Last year, an estimated $944,500 of Aero Shave billing went into TV (gross time billings). ■ Waring Products Co., New York, has appointed The Zakin Co., that city, as agency for the Waring Blendor and other electrical appliances and for War- ing"s commercial products division. Waring is a division of Dynamics Cor- poration of America. ■ Claussen Bakeries Inc., Augusta, Ga., has appointed Cargill, Wilson and Acree Inc., Richmond, Va., to handle its advertising account. Claussen is owned by Fuqua Industries, which owns wjbf-tv Augusta. The new account will be serviced by CW&A's Charlotte, N. C, office. ■ Falstaff Brewing Corp. has appointed Wade Advertising, Los Angeles, to han- dle all advertising for the brewery's Pa- cific division, made up of California, Nevada and Hawaii. Dancer-Fitzgerald- 48 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 Wall, American style We have our walls, too. But the big difference is the purpose. And our kind of purpose keeps such walls standing, keeps Americans rallying to defend and strengthen our country. The Payroll Savings Plan for U. S. Savings Bonds is a good example of how Ameri- cans rally to a good cause. When you install a Plan in your company, you harness the power of your pay- roll in strengthening our country. You help encourage thrift that increases reserve buying power and individ- ual independence. Keep our kind of wall standing for- ever. For help in installing and promoting a Payroll Savings Plan for U. S. Savings Bonds, call your State Savings Bonds Director. Or write Treasury Depart- ment, U.S. Savings Bonds Division, Washington 25, D.C. Keep Freedom in Your Future . U.S. SAVINGS BONDS The U. S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism, The Advertising Council and this magazine. '■»<».4»*'v Sample, New York, will continue as national agency on the account, serving the other 27 states of the firm's 30-state marketing area. The remainder of 1963 will be a "period of transition," George Holtmann, Falstaff advertising director, said, when Wade will prepare "a bold and innovational approach to an adver- tising campaign for the Pacific divi- sion," which will be started in 1964. ■ Hilton Credit Corp. has named Mc- Cann-Erickson, Los Angeles, to handle advertising for Carte Blanche, whose budget is $750,000, including both media and direct mail advertising. Russ Jones will be account director. ■ General Foods Inc., Puerto Rican Cement Company and Farmacias Mos- coso Inc. have appointed Young and Rubicam, Puerto Rico, as agency. ■ Sicks Rainier Brewing Co., Seattle, has appointed Doyle Dane Bernbach Inc., Los Angeles, to handle advertising of Rainier ale in addition to Rainier beer for which DDB has been the agen- cy since 1961. Rep appointments . . . ■ Ktvw(tv) Seattle-Tacoma, Wash.; kcto(tv) Denver: Roger O'Connor Inc., New York, named national repre- sentative. ■ Wtmc Ocala, Fla.; wggg Gainesville, Fla.: wddt Greenville. Miss.; wdms Lynchburg, Va.: wagr Lumberton, N. C; wbag Burlington. N. C, and wemd Easton, Md.: Hal Walton & Co. Inc.. New York, as national representa- tive. ■ Krem-am-tv Spokane. Wash.: John Blair companies named exclusive na- tional representatives. ABC-TV showing interest in Thanksgiving special A one-hour TV special for children, The Cowboy and The Tiger, is now fully sold to advertisers. Helitzer, War- ing & Wayne, New York, the agency which commissioned the musical pro- gram is negotiating for a time period on Nov. 28 on ABC-TV. The initial plan was to telecast the program on that day (Thanksgiving) and repeat it on Sunday. Dec. 8. As conceived, the program was to be in 25 markets on a spot basis but ABC-TV reportedly has shown its interest. The new advertiser to sign is Ameri- can Doll & Toy Co., which along with Transogram Co. and the Irwin Corp. are all clients of Helitzer, Waring & Wayne. Two other advertisers on the show are Nestle"s, through McCann- Erickson, and Miles Labs, through Wade Advertising. S ) every day . . .and here's why: EXCITING, COLORFUL LOCAL PROGRAMMING Central New York's greatest news department; Upstate New York's only live musical variety show; celebrity-filled live women's show; outstanding docu- mentaries that out-rate network programs. GREATEST TV PERSONALITIES Fred Hillegas, Joel Mareiniss, Jerry Barsha and experienced news staff of seven; Denny Sullivan and the WSYR Gang, musical variety show starring Eileen Wehner and Fred Krick; Bill O'Donnell, sports; Ed Murphy, movies and weather; Kay Russell, women; "Salty Sam," Popeye host. Central New York's greatest salesmen! BEST TECHNICAL FACILITIES In Central New York — first with color; first with video tape; first with a modern, completely-equipped TV center and the only channel with maxi- mum power at maximum height. • EXPERIENCE AND "KNOW-HOW" A top-flight veteran staff directed by executives averaging more than 20 years at WSYR-TV. No "Johnny-come-latelies," these. • OVERWHELMING SUPERIORITY *WSYR-TV delivers 38% more homes than the No. 2 station. WSYR • T V NBC Affiliate Channel 3 • SYRACUSE, N. Y. • 100 KW Plus WSYE-TV channel 18 ELMIRA, N.Y. Get the Full Story from HARRINGTON, RIGHTER & PARSONS BROADCASTING, October 7, 1963 (BROADCAST ADVERTISING) 51 SPOT TV BILLINGS PER FAMILY TvAR analysis shows national average reaching new high of $10.99 per family; markets range from $15.21 to $3.! Advertisers' spot television billings in 1962 varied, market by market, from a high of $15.21 per TV family to a low of $3.53, or an increase in a year's time of about $1.50 and 50 cents, respective- iy. These extremes, and comparisons, are available in Television Advertising Rep- resentatives' fourth annual analysis of "Spot Television Expenditures Per Fam- ily," which is being released today (Oct. 7). The figures were derived by applying Television magazine's esti- mates of TV homes against the FCC's spot TV dollar figures, market by mar- ket. FCC placed total spot billings, for time only, in 1962 at $539 million (Broadcasting,, Sept. 23). The national average shot up from $9.65 per TV family in 1961 and $10.03 in 1960 to a new high in 1962 of $10.99. The $15.21 per family high point was reached in two markets — in Chicago (also the heaviest per-family spending market in 1961) and in Buffalo-Niagara Falls (second heaviest average in 1961). At the other end of the scale: the com- bined market of Evansville, Ind., and Henderson, Ky., averaged $3.53 per family. Second highest per-family average — $14.07 — was in the combined market of Houston-Galveston. In announcing the new TvAR study, Robert Hoffman, the rep's marketing and research vice president, who super- vised the study, noted that for the most part per-family outlays varied with the size of the market, and that in the top 20 TV markets, the expenditures on spot averaged $11.03 per family as compared to $8.92 in markets below No. 20 and on down to No. 40. Below No. 40 the average was $5.73. Variations exist among markets even in the top 10 where the range went from the $15.21 average in Chicago to $9.84 in Boston. From the viewpoint of TV homes, Mr. Hoffman, noted a difference in spot TV per-family billing in two markets comparable in size in the count of TV homes. For example: $8.13 in Cincinnati compared to $11.43 in Baltimore. Mr. Hoffman, in analyzing the report, also emphasized that his company made no comparisons between the 1961 and 1960 per-family figures for individual markets because changes in Television's market definitions made them unmean- ingful. The TvAR calculations cover mar- kets for which FCC figures are avail- able: those with three or more reporting stations. They exclude Detroit because FCC figures do not include billings for cklw-tv Windsor-Detroit. Also, the Buffalo-Niagara figure does not include Canadian viewers. For combination markets with varying set counts, TvAR has made separate computations which are presented in an appendix following the regular list. The list and the appendix: Market (1) New York Los Angeles Chicago Philadelphia Boston Detroit San Francisco Cleveland Pittsburgh Washington St. Louis Dallas-Fort Worth Minneapolis-St. Paul Cincinnati Baltimore Milwaukee Kansas City, Mo. Seattle-Tacoma Miami Atlanta Buffalo-Niagara Falls Grand Rapids-Kala'mazoo, Mich. Houston-Galveston Memphis Columbus, Ohio Portland, Ore. Syracuse Sacramento-Stockton, Calif. Asheville, N. C, Greenville, Spartanburg, S. C. Nashville Tampa-St. Petersburg, Fla. New Orleans Albany-Schenectady-Troy Louisville Spot TV billings Source: FCC report $63,523,000 36,164,000 34.200,000 22,533,000 17,541,000 (a) 14,009,000 13,829,000 12,910,000 9,231,000 9,391,000 7,323,000 6,487,000 5,989,000 8,414,000 7,019,000 6,536,000 6,173,000 6,719,000 4,900,000 8,698,000 4,382,000 6,979,000 3,323,000 5,722,000 4,743,000 4,429,000 4,383,000 1,586,000 2,220,000 3,909,000 3,927,000 4,172,000 3,999,000 Television families July 1962(2) 5,370,000 2.902,000 2,248,000 2,036,000 1,783,000 (a) 1,352,000 1,272.000 1,236,000 862,000 807.000 744,000 738,000 737,000 736,000 632,000 598,000 582,000 581,000 576.000 572.000 547,000 496,000 493,000 475,000 469,000 461,000 455,000 440,000 437,000 433,000 423,000 422,000 413,000 Spot TV billngs per TV family $11.83 12.46 15.21 11.07 9.84 (a) 10.36 10.87 10.44 10.71 11.64 984 8.79 8.13 11.43 11.11 10.93 10.61 11.56 8.51 15.21 8.01 14.07 6.74 12.05 10.11 9.61 9.63 3.60 5.08 9.03 9.28 9.89 9.68 (a) Data for Detroit have been excluded inasmuch as the FCC total for that market does not include billings for station CKLW- TV. Excluding CKLW-TV, billings per family came to $8.17 in 1962. (1) Excludes TV areas where FCC billing figures represent a combination of 2 or more markets with varying set counts. (Overall figures for these areas are appended.) (2) Source: Television Magazine, July 1962. Market (1) Denver Oklahoma City-Enid San Antonio, Tex. Rochester, N. Y. Tulsa, Okla. Omaha Norfolk-Portsmouth Newport News-Hampton, Va. Cedar Rapids-Waterloo, Iowa Orlando-Daytona Beach, Fla. Shreveport, La., Texarkana Scranton-Wilkes Barre, Pa. Richmond-Petersburg, Va. Wichita-Hutchinson, Kan. Spokane Salt Lake City-Ogden-Provo Madison, Tenn. Knoxville, Tenn. Little Rock, Ark. Phoenix, Ariz. Columbia, S. C. Evansville, Ind.-Henderson, Ky. Chattanooga Fresno, Calif. Youngstown, Ohio Peoria, III. Fort Wayne, Ind. Beaumont-Port Arthur, Tex. Albuquerque, N. M. South Bend-Elkhart Charleston, S. C. Bakersfield, Calif. Honolulu Amarillo, Tex. Tucson, Ariz. El Paso, Tex. Colorado Springs-Pueblo La's Vegas-Henderson, Nev. Spot TV billings Source: FCC report 4,294.000 3,421,000 2,438.000 2,742,000 2,359.000 3,059.000 2,134.000 1,399,000 1,325.000 1,593,000 1,433.000 1.417.000 1,919.000 2.042,000 1,652.000 1,190,000 1,321.000 1.081.000 2 252.000 928,000 763.000 895.000 1,822,000 1,077.000 1,122.000 1,143,000 928,000 670,000 836,000 515.000 744,000 963.000 627.000 526,000 682,000 531,000 279.000 Television families July 1962(2) 355,000 344,000 336,000 325,000 322,000 319,000 310,000 304,000 298,000 294,000 292,000 287,000 279,000 259,000 254.000 246,000 244,000 236,000 234,000 224.000 216,000 206.000 190,000 172,000 168.000 168,000 162.000 156,000 141,000 141,000 139,000 138,000 119.000 103,000 103.000 95,000 47,000 Spot TV billings per TV family 12.10 9.94 7.26 8.44 7.33 9.59 6.88 4.60 4.45 5.42 4.91 4.94 6.88 7.88 6.50 4.84 5.41 4.58 9.62 4 14 3.53 4.34 9.59 6.26 6.68 6.80 5.73 4.29 5.93 3.65 5.35 6.98 5 27 5.11 6.62 5.59 5.94 As noted, the data shown in this report exclude those television areas where the FCC billing figures represent a 52 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 Broadcasters produce the spots, Lufthansa produces smiles Last November Lufthansa German Airlines started a test campaign us- ing 11 FM stations in Los Angeles. The goal was to secure leads — and only qualified leads — for a European tour priced at SI, 029 per passenger. The stations broadcast three one- minute spots a day. using copy sup- plied by Lufthansa (there was no agency involved). At end of three months they had delivered only 64 leads. The FM stations were even less satisfied than Lufthansa with this meager showing. They took their problem to the promotion committee of the FM Broadcasting Association of Southern California, which went to work on it. coming up with six new spots. 50-second transcriptions, plus 10-second live tags. These new spots glittered with glamour, where the old ones had been stodgily factual. "Did you ever dream it would be possible to fly to Europe and back via intercontinental jet visit nine countries and 35 differ- ent cities, enjoy excellent hotel ac- commodations and motor tour through the Old World for little more than $ 1,000?," one transcribed commercial began. It continued with phrases like "lucky guests of the FM Listeners' Friendship Tours" and "superb service and choice contin- ental cuisine"' and "charming little out-of-the-way places that the aver- age tourist never visits." The live tag asked the listener to "write or phone today for a com- plimentary dinner at one of Rome's most luxurious restaurants plus your choice of a bottle of Chanel No. 5 or a complete styling from an inter- nationally famous French hair dres- ser." The first week the new copy was used. Lufthansa got 125 leads and before the campaign ended the air- line had received a total of 910 quali- fied leads, all requesting complete literature on the tour. In March, everyone who had written the FM stations for literature about the tour was invited to an evening meeting to see a fashion show of travel clothes, two 20-minute films of European scenes and a sales presentation on the tour. The FM stations received 1,373 additional requests for tickets for that affair, filling the grand ball- room of the Statler-Hilton with quali- fied prospects for the European air tour. From Bj. Hamrick. FMBASC president, comes the final commer- cial: "Anyone knowing the difficul- ty of getting any sizable number of Los Angelenos out to an evening meeting downtown — let alone to a meeting where it was obvious they would get a sales talk — let alone persons who could afford a $1,000 European tour — knows what an as- tounding demonstration this was of the power FM has to reach and ac- tivate upper-middle income pros- pects." combination of two or more markets with varying counts (e.g.. Hartford-New Haven-New Britain-Waterbury) . Since these "combinations" frequently include markets of varvina size, the billinas ner TV family would not necessari- SpotTV Spot TV TV families billings billings July 1962 per family Hartford-New Haven-New Britain-Waterbury 57,927.000 709,000 $11.18 Intfianapolis-Bloomington 6,598,000 680.000 9.70 Johnstown-ARoona, Pa. 2,302,000 574,000 4.01 Lancaster-Harrisburg- York-lebanon. Pa. 2,946,000 561,000 5.25 Charleston-Huntington- Oak Hill. W. Va.-Ashland, Ky. 2,107.000 425.000 -.55 ITirt-Saginaw-Bay City, Mich. 2,072.000 388.000 5.34 Poland Spring-Portland. Me. 1,753.000 327.000 5.36 ly apply equally throughout each of these FCC-designated areas. For purposes of completeness, these areas are shown below with the spot television billings per family computed on the basis of the largest TV market in each group. Spot TV Spot TV TV families billings billings July 1962 per family Champaign-Springfield- Decatur-Urbana-Danville, 111. 1,858,000 324,000 5.73 Roanoke-Lynchburg, Va. 1,225,000 320.000 3.83 Green Bay-Marinette, Wis. 1,331,000 308,000 4.32 Ames-Des Moines 2,473,000 284.000 8.71 Mobile. Ala.-Pensacola, Fla. 1,367,000 270,000 5.06 Paducah-Cape Giratieau, Mo.- Harrisburg, 111. 1,008,000 238,000 Lincoln-Hastings-Kearney, Neb. 886.000 206,000 4.30 Austin-Rochester, Minn.- Mason City, Iowa 602.000 180,000 3.34 RADIO MARKING TIME WITHOUT IMAGE Maneloveg says major status will come with 'profile' What is radio's image as an advertis- ing medium today? Its image is no image at all. Both question and abrupt answer were presented in New York last week by Herb Maneloveg, vice president and media director. BBDO, at a. CBS Radio Spot Sales clinic. Mr. Maneloveg challenged the radio industry to provide media planners with a "national radio profile." When this is done, he said, radio will return as a major medium. Tf it's not done, radio will slip from the plateau where he feels it is now marking time. Radio people are directing the infor- mation in their sales pitch to media buyers rather than media planners, a serious mistake., he said and added that BBDO is '"guessing" at radio's value as an ad medium. He called the radio data which BBDO feeds to its computer for media selection "contrived/' He said: *Wre don't perhaps, give radio a very good exposure score. We estimate that about 60Sfc of radio's audience is ac- tually aware of a commercial message." Mr. Maneloveg outlined information his agency considers essential to an adequate radio study: ■ Coverage of all major markets. ■ Estimation of metropolitan and nonmetropolitan audience by station. ■ Estimation of total audience. ■ Coverage of all time periods show- ing homes and listeners per quarter hour and demographic data including breakdowns by sex, income, age. ■ Record of in-home and out-of- home audience. If stations will support such a na- tional study Mr. Maneloveg said. BBDO will help to underwrite it. In the past, he noted, such studies have been ne- glected because of a combination of agency and station apathy, mainly to the cost of such a venture. He added that BBDO had supported Pulse last year in a Pulse LQR survey that yielded some demographic data but that other agencies had shied away from such research support (BBDO reportedly contributed about $2,000 to the Pulse study mentioned by Mr. Maneloveg). He referred to radio measurement of one research firm as "a quick telephone popularity7 count," and added that al- though Pulse does give some demo- graphic breaks, this is not enough on BROADCASTING. October 7. 1963 53 Sponsors buy 'Powell' A poll conducted by Four Star Distribution Corp. shows that the Dick Powell Theater is fully spon- sored in 75% of the markets carrying the series. Len Firestone, vice president and general man- ager, reported last week that he considers this sales achievement "a record" in the syndication field. The series is sold in 38 markets. The poll resulted in 29 replies, Mr. Firestone said, and 19 sta- tions report the show is sold out while five stations noted that it is partially sponsored and "moving towards SRO status." which to base a sound media decision. What About Programing? ■ Maury Webster, vice president and general manager of CBS Radio Spot Sales, took a different approach in discussing the key to radio's future at the clinic. That key, he averred is programing. He said that although radio will continue to be an entertainment medium, its great po- tential is as a medium of information and service. The proper editorial cli- mate, he said, "is not only good for the listener, it's valuable to the advertiser." John F. Shima, media group head at Kenyon & Eckhardt, who also addressed the clinic, expanded on the point saying: "There is little knowledge at advertising agencies of how to use programing values, little awareness of programing in radio at all." He attributed this situation to four factors: buying ratings is too easy; the problem of understanding programing policies of 3,000 stations; lack of un- derstanding on the part of agency peo- ple of how to use programing informa- tion and the too facile classification of stations into categories such as "rock- er," "good music," or "formula." The answer to these problems, Mr. Shima suggested, is to educate agency people to the importance of programing by such methods as station profile tapes, relation of programing to the demo- graphic characteristics of the market and emphasis on the difference in listen- er attention level which specific pro- graming produces. Court rules 'truth' is a relative term The eye of a television camera may be as deceiving as the human eye. What it sees may appear distorted and "real- ity" may need to be fabricated. How- ever, material substitution should not be a tool for deceptive advertising. This was the message contained in a decision handed down last week by the United States Court of Appeals, New Orleans, ordering the Federal Trade Commission to reframe its cease and desist order against Carter Products Inc., manufacturer of Rise shaving lather. The FTC order was issued in May 1962, and ordered Carter to cease ad practices that disparaged competing products through the use of deceptive TV commercials. The commercials showed Rise as the lather "that stays moist and creamy" while showing, in action, a competing product that did not remain moist. The competing cream was not really lather but "ultra-wet 60L," a foaming agent, and 90% water. Judges John M. Wisdom, Walter P. Gewin and Orie L. Phillips presided over Carter's appeal, with Judge Wis- dom writing the decision. Judge Wisdom granted that technical shortcomings often require that substi- tutes be used for the real things in TV commercials. He noted, "On television truth is a relative term. Assuming that collisions between truth and salesman- ship are avoidable, i.e., that mock-ups are not illegal per se, the basic problem this case presents is: what standard should the FTC and the courts work out for television commercials so that advertisers will appear to be telling the truth, consistently with Section 5 of the Federal Trade Commission Act prohib- iting unfair advertising practices." Tough Scrape ■ Judge Wisdom wrote that the findings of the Colgate-Palm- olive "sandpaper" case apply to the Car- ter case. In the "sandpaper" case C-P used a mock-up of sandpaper to dem- onstrate the soaking action of shaving cream. The FTC called the commer- cial deceptive, to which the court agreed but set aside the FTC's order on the grounds that the commission's cri- teria in arriving at its decision were un- acceptable. The FTC decided that al- though one would not purchase shaving lather to barber sandpaper, the promo- tion was nevertheless deceptive. Carter's Rise demonstrations also were consdiered "false and misleading" by the court. Judge Wisdom said, "Al- though we uphold the commission on the merits, we have difficulty with the order." Following the precedent set in the C-P "sandpaper" case the FTC was ordered to modify the cease and desist order issued to Carter. The court sug- gested the commission delete the word "genuine" and accept mock-ups that "compensate fairly for the technical limitations of television," however pro- hibit simulations that distort "the actual qualities" or products depicted. 54 (BROADCAST ADVERTISING) BROADCASTING, October 7, 1963 RCAl Closest to Custom in a Product/on Consolette BC-7 RCA Transistorized Consolette for Dual-Channel AM/TV and FM Stereo Take a good look at this smart new model. Here's that "custom" appearance to satisfy the proudest management: "custom" quality and flexibility to please the most discrimi- nating engineers... all in a production-model! CUSTOM STYLING-Stnking new lines in blue and silver bring a color accent to con- trol rooms. Color-coded operating controls are engineered to avoid errors. Only 39" long, it is compact and self-contained... to satisfy new or existing arrangements. CUSTOM QUALITY-The BC-7A is fully transistorized for long-term reliability. All amplifiers have input and output trans- formers... precise impedance matching for both program and monitoring circuits. You get quality stereo monitoring (10 watts out- put), quality gain controls, quality leaf-type key switches on all program circuits. CUSTOM FLEXIBILITY-You have inter- changeable plug-in modules. . .preamplifiers, isolation/balancing units, program ampli- fiers, monitoring amplifiers, cue amplifier and power supply— all in one self-contained unit. You get three-mode operation. .. selec- tor switch to instantaneously convert from dual channel, parallel or stereo operation. We can't name them all here, but we believe you will agree that this is the kind of custom- ized styling, quality, and flexibility you want. Let your Broadcast Representative show you all the features that make this consolette your best buy. Or write RCA, Broadcast and Tele- vision Equipment, Bldg. 15-5, Camden, N.J. THE MOST TRUSTED NAME IN ELECTRONICS Plug-in flexibility . . . preamplifiers for low-level sources . . . isolation balanc- ing units for high level sources. High quality mixers. ..ganged step- type attenuators when in stereo... individual step-type when in dual channel use. GOVERNMENT More opposition to commercial limits FCC PROPOSAL CALLED ILLEGAL AND AGAINST PUBLIC INTEREST Everyone agreed last week — any gov- ernment regulation of commercial time standards for broadcasters would not only be illegal but contrary to the best interest of the public. The FCC last Monday (Sept. 30) re- ceived more than 100 filings opposing its proposed rulemaking to adopt the commercial time standards of the Na- tional Association of Broadcasters' ra- dio and television codes. Leading the deadline rush of comments were the three major networks, the NAB, several multiple owners and state broadcasters associations. The NAB, as did many other com- menters, predicted the eventual end of broadcasting as a free enterprise if the commission moves into commercial time regulation. This destruction of broad- casting freedom would not be in the public interest, the association said. The NAB said for the commission to limit commercial time "would be the assertion of power never expressly con- ferred or even intended through infer- ence by the Congress." The association recited legislative history to support its view. It said that when Congress cre- ated the FCC in 1934 to replace the Federal Radio Commission the legisla- tors were aware of the problems con- cerning advertising in broadcasting, but "the fact that it declined to legislate in this area . . . can mean only that the Congress did not intend for the com- mission to determine by regulation ad- vertising policies of stations." The association further noted that in 1955 and 1957 bills were introduced in Congress that would have provided the commission with authority to regulate commercial policies, but that in both instances no regulation was approved. ABC and CBS joined the opinion that the commission lacks legal power to promulgate such regulation. In Truth A Preventive ■ The NAB pointed out that although Representa- tive Walter Rogers (D-Tex.) has intro- duced a bill aimed at prohibiting the commission from adopting commercial policy regulations, this should not be interpreted, as some might, as meaning the commission presently does have the authority because if it didn't there would be no need for a preventive measure to be taken. This is not the case, the NAB said. "As we view it, Congressman Rog- ers's bill is a counter measure designed to resolve the matter of jurisdiction through legislative means rather than through lengthy and expensive court proceedings." The association concluded that Con- gress in the past and recently has shown that it intends the responsibility to be placed on "the broadcasting licensee to select and control the advertising ma- terial which is broadcast." NBC also told the commission that responsibility should be placed on the licensee. Rather than "promulgating a 'commission formula' " for commercial standards the commission should rely on the self-regulation of the licensee. The network said the commission's li- censing procedure should emphasize self-regulation and self-development. Each licensee should, in applications for new stations and renewal applications, inform the commission "of his own conception of his public interest duties with regard to advertising material and what he does to fulfill that conception," NBC said. NBC felt this approach would take into account the varied situ- ations that exist from community to community. Self-regulation is the an- swer. Westinghouse Broadcasting Co. also suggested the commission adopt a policy similar to that described by NBC, as an efficient means for making public inter- est determinations. Unlike Common Carrier ■ A much used argument against the proposed rules is that they constitute a common carrier or public utility concept of regu- lation. This view is based on the belief that regulating commercial time stand- ards is in effect regulating the income of Henry's pen pals no match for Minow's FCC Chairman E. William Hen- ry's "overcommercialization" speech before the International Radio & Television Society in New York two weeks ago appears to have attracted far more interest within the broad- casting industry than outside it. The chairman's office as of Thurs- day (Oct. 3) had received 125 pieces of mail — all but four of them ex- pressing approval of the speech de- claring that the commission should spell out what it means by overcom- mercialization. But if reaction to former Chair- man Newton N. Minow's "vast wasteland" speech is any criterion, the response to Chairman Henry's address is less than overwhelming. Within a week of the speech in which the former chairman, in an address before the National Associa- tion of Broadcasters in May 1961, caustically criticized TV program- ing, 2,500 letters, cards and tele- grams were received (Broadcasting, May 22, 1961). According to a breakdown made by Chairman Henry's office of the mail he received, some 80 corre- spondents complained about the fre- quency of commercials. The length and taste of commercials, as well as their volume or loudness also was criticized. Howell Speaks ■ One of those op- posing the chairman's address was Rex G. Howell, a 36-year broadcast- ing veteran and a member of the NAB radio board. Mr. Howell ap- parently stung by Mr. Henry's sweep- ing criticism of broadcasters' com- mercial practices, said all licensees shouldn't be condemned for the faults of a few. He said that during the time of the nationwide TV quiz show scan- dal which was sparked "by less than a dozen culpable employes," there were cases of bankers embezzling funds, of lawyers being disbarred and of physicians being charged with malpractice. But, he asked, "Did you read any headlines of blanket indictment against these professions? Was there any movement to require govern- ment enforcement of the Canons of Judicial Ethics or the Hippocratic Oath?" Mr. Howell welcomed Chairman Henry's proposal for a government- industry conference on commercial time standards. He said many of broadcasting's problems, "particu- larly the economic ones," are not fully understood by the FCC or Con- gress. Mr. Howell is president of krex- am-fm-tv Grand Junction, krey-tv Montrose and kgln Glenwood Springs, all Colorado. 56 BROADCASTING, October 7, 1963 OINK! Buying a pig in a poke is no way to live high on the hog . In some parts of the country, you can buy the two biggest tv markets in sight, and you've got most of the tv homes in the bag. O Do the same thing in North Carolina, and you may be buying a pig in a poke, Down here, the two largest markets overlap like crazy. This makes it tough, to tell what kind of coverage you've really bought. □ The logical way to cover North Carolina with tv is by combining Charlotte with Raleigh. G The Raleigh-Charlotte combination gives you undupiicated coverage of more people than any other two-station buy. And coverage of the counties that rack up 88% of all retail sales. □ Who to buy in Raleigh? We'd say WRAL-TV. But don't take our word for it. □ Call up that guy from H-R. He'll show you plenty of proof that WRAL-TV really brings home the bacon for advertisers. WRAL-TV. RALEIGH-DURHAM, N.C. BROADCASTING, October 7. 1963 Governor opposes FCC Tennessee's Democratic Gover- nor Frank G. Clement has reiter- ated his opposition to government control of commercial time stand- ards. Speaking before the Tennessee Association of Broadcasters an- nual meeting, held Sept. 24 in Memphis. Governor Clement said, "I would like to say here that I feel a responsibility to use the influence of my office to re- ciprocate in helping you wherever we can." The governor said that it is im- proper for the government to in- trude where the public has tradi- tionally made the decisions. He closed his talk by saying, "I am opposed to the arbitrary limita- tion by a Washington bureau of your advertising, your news cov- erage, the amount of music you can carry, or any other manifesta- tion of the free enterprise system, and I will continue to be opposed to it." WWDO salutes Washington's finest This young, hard-hitting executive is Sy Seleznow, dynamic Merchandising Vice President for the Washington Division of the Grand Union Com- pany. He is responsible for many "firsts" in the brilliant direction of his division's merchandising. The current "Total Value" campaign created by Seleznow has produced quite a stir in supermarket circles. Better still, it is ringing the cash registers 'in 34 Grand Union super- markets locally. This "sound of music" would not be possible without the role played by WWDC —"the station that keeps people in mind." Alvin Epstein, Inc. has been the agency for radio and TV for 12 years. 31 BLAIR Represented nationally GROUP by John Blair 4 Company PLAN \y MEMBER WWDC RADIO WASHINGTON D. C. a licensee, such as the rates charged by public utilities are controlled. CBS pointed out that this public utility con- cept is definitely prohibited by the Com- munications Act which states that broadcasters are not to be considered common carriers. The West Virginia Broadcasters As- sociation called the proposed rules "raw and unabashed public utility regulation" of the industry. The NAB said the power to control commercial time is "the power to de- stroy. . . . We submit that as the First Amendment prohibits the exercise of such power over newspapers, it prohibits the exercise over broadcasters." ABC told the commission that adver- tising is covered by the First Amend- ment just as editorial content is pro- tected from censorship. ABC quoted the Supreme Court decision in Grossjean v. American Press Co. in 1936. This case decided that a 2% license tax levied in Louisiana on newspapers having a cir- culation greater than 20,000 — for the privilege of ". . . selling, or making any charge for, advertising or advertise- ments"— violated the First Amendment. The decision said by restraining reve- nue, circulation could also be directly restricted. Storer Broadcasting Co. and others joined this opinion. "If the commission today, no less than the legislature of Louisiana, can restrict the amount of advertising car- ried by broadcasting stations to a given figure, it can tomorrow prescribe a low- er figure," ABC said. Head Counting No Account ■ CBS told the commission that many of the licensees that do not now subscribe to the NAB codes would be among those exempted from the proposed rules if they are adopted. CBS pointed out that the proposed exemption of stations that can show they would not be able to eco- nomically survive under the rules has a current bearing on the number of code subscribers. However, the network said, the number of code subscribers has shown a steady increase over the years. CBS noted that in January 1959, 60% of television stations subscribed and 15% of radio stations; today 70% of the former and 38% of the latter are subscribers. CBS predicts the number of subscribers will continue to grow. Westinghouse told the commission that although the code subscription figures are what they are it found that 98.7% of all TV homes are within the coverage area of stations subscribing to the NAB code. (Westinghouse includes all counties in which TV station sub- scribers have 50% or better circulation [excluding Hawaii and Alaska].) The group owner also found 97% of the population within the 272 metropolitan areas of the U. S. served by radio sta- tions subscribing to the code. (The com- pany's figures don't include stations in nonmetropolitan areas or nonmetropoli- tan coverage of metropolitan stations.) Westinghouse said the public there- fore is in a position to tune in code or noncode stations. CBS pointed out that FCC Chairman E. William Henry, when speaking to the International Radio and Television So- ciety on Sept. 24 (Broadcasting, Sept. 30), said in reference to the 2,500 com- plaints the commission had received about commercials, that only 35% (875) were concerned with the length and frequency of commercials. CBS said that no doubt many of the 875 that complained would be against any commercials whatsoever. ABC questioned whether Mr. Henry could consider 2,500 total complaints out of "some 125,000,000 literate lis- teners" an adequate sampling "and (without knowing more about their in- dividual pet peeves and personal axes) whether they represent a fair cross- section of the listening or viewing pub- lic." Cohn & Marks, a Washington com- munications law firm, told the commis- sion that there is no suggestion that if the codes become rules complaints will cease. "Quite the contrary," the firm said, "members of the public frequently complain of 'overcommercialization' when the codes are being adhered to." CBS agreed that government regulation could not change the public's view of advertising. Viewers View ■ Dow, Lohnes and Albertson, representing a group of 28 licensees, claimed that there is no wide- 58 (GOVERNMENT) BROADCASTING, October 7, 1963 Hottest TV Station in the Quad-Cities (Rock Island, Moline, East Moline. Illinois and Davenport, Iowa' ' We're burning all the old record books for busmess ac- tivity Availabilities have been nearly SRO for first ha f of 1963 Reasons for our banner year: (1) audience knowledge nat Channel 4 is WORTH WATCHING! (2) outstanding ^ results for local and national advertisers (3) affiliation with CBS a scorching good network. One more item, the Quad-C,t,es market. No cold Potato, this one! Employment has just h.t a new ten- year high and business is terrific. Call Avery-Knodel, or Maurice Corken at WHBF-TV. Rock Island, Illinois. BROADCASTING. October 7. 1963 59 Henry leaves for Geneva and London spread evidence that the public is irri- tated by present commercial policies. In support of its point the firm quoted fig- ures from a survey of 2,427 that ap- peared in Gary A. Steiner's book The People Look at Television (Broadcast- ing, Feb. 18). The survey quoted 75% of those interviewed as feeling commer- cials were a fair price for the entertain- ment they received; 58% termed them helpful and informational; 43% claimed them to be more entertaining than the programs, and 36% called them a wel- come break. The law firm concluded from the sur- vey that the public thinks of commer- cials as being useful and as paying for the entertainment they receive. Wilner & Bergson, another law firm, told the commission that the rules would place broadcasters at a competitive dis- advantage with other media and jeopar- dize the industry's economic future. The firm said the rules would force adver- tising costs to rise, possibly helping in- dividual stations, but the overall result would be to drive advertisers to other media. Many other commenters joined this view. CBS pointed out that Commissioner Lee Loevinger has described broadcast- ers as being restrained in the amount of broadcast time they use for commer- cials. Commissioner Loevinger noted FCC Chairman E. William Henry was scheduled to depart by air Satur- day (Oct. 5) for the international radio conference on space allocations in Geneva. The conference begins today (Oct. 7) and runs to Nov. 8. Chairman Henry, will serve as senior advisor to the U. S. delega- tion. He will return by way of London, where he will spend two days con- ferring with officials of the BBC and the Independent Television Author- ity, which oversees commercial TV operations in Britain. He is sched- uled to depart for home Oct. 23. Commissioner Rosel Hyde will serve as acting FCC chairman in his absence. that newspapers use approximately 50% of their space for advertising to gain about two-thirds of their income while broadcasters spend 25% of their broad- cast time for commercials to earn all of their income. NBC described the public as a built- in safety "fuse" that inhibits the over- commercialization of a station. The network said each licensee should de- A last-minute shuffle in the lineup of the U. S. delegation to the Geneva conference saw Kurt Borchardt, com- munications specialist on the staff of the House Commerce Committee, added to the U. S. team. He will attend the full conference. His bosses, Representatives Oren Harris (D-Ark.) and Abner W. Sibal (R- Conn.), are expected to attend part of the sessions. The U. S. delegation is headed by Joseph H. McConnell, president of Reynolds Metals Co. and former RCA and NBC executive. Vice Chairmen are T. A. M. Craven, for- mer FCC commissioner, and Jacob D. Beam, State Department foreign service officer. cide for himself the extent he will com- mercialize. NBC said adoption of the NAB codes would be detrimental to self-regulation — the codes by their very nature are voluntary undertakings, it said. NBC also said it was unaware of any definitive study of what the public response to noncode stations is. Metromedia Inc. warned the commis- sion not to set itself up as "a national arbiter of taste." ABC told the commission that adver- tising is itself a service to the public. "Advertising is the life-blood of the mass production and free enterprise sys- tem." Although viewers may occasion- ally complain, ABC added, it should also be noted that taxpayers usually complain when taxes fall due. Looking back over the many com- ments that have been filed with the commission over the past several weeks, dealing with commercial regulation, there has been only one voice support- ing adoption. This comment came from the National Association for Better Ra- dio and Television. NAFBRAT charged that broadcasters have ignored the codes they subscribe to (Broadcasting, Sept. 23). AB-PT defendant in suit Paul D. Newey, former chief investi- gator for the Office of State's Attorney in Chicago, has filed a defamation suit for nearly $4.7 million in superior court there against American Broad- casting-Paramount Theaters Inc., opera- tor of wbkb(tv) Chicago, and an at- torney, Kevin Gillogly. Mr. Newey charges injury from a statement at- tributed to Mr. Gillogly during a news interview on wbkb in which Mr. Gillog- ly discussed Mr. Newey's appearance before a local grand jury that was in- vestigating the financial affairs of a former state's attorney. SIOUX CITY'S KTIV REACHES HOMES IN Iowa, Nebraska, South (Dakota and Minnesota! KTIV (Channel 4) covers more than just Sioux City, Iowa. SRDS July '63 study shows that KTIV's market includes over 207,000 TV homes (TV Factbook '63— 251,100 homes) in a 4-state area! And the 1962 spendable income in this market has grown to l1/^ billion dollars. You not only reach, but score in this rich market with KTIV! ARB's March '63 study reveals that 11 of Sioux City's top 15 shows are on KTIV. This viewership, plus KTIV's proven sales ability, makes KTIV the 1st choice station for your Siouxland schedule! NBC • ABC tNNEI.4 Sioux City, Iowa National Representative: George P. Hollingbery Regional Representatives: Harry S. Hyett Co., Minneapolis Sodcrlund Co., Omaha Eugene F. Cray Co., Kansas City, Mo. 60 (GOVERNMENT) BROADCASTING, October 7, 1963 Sell them dietary products? Fat chance! When it comes to selling dietaries, the teen market offers pretty slim pickin's. Overweight is more an adult problem. And if you want to reach adults in Indianapolis. WFBM is your station. For we are openly partial to grownups in our music and other programming. Take our disc jockeys, for instance. They lean heavily — if you'll pardon the pun — to the great show tunes and popular- classics of today and yesterday. It's their way of swinging your ad dollar's our way. . .and Indianapolis sales dollars your way! Put your advertising where the money is! WFBM RADIO THE 27TH METRO MARKET . REPRESENTED BY THE KATZ AGENCY TIME LIFE BROADCASTING, October 7, 1963 61 AMERICA'S MOST SUCCESSFUL SHIPPERS SPECIFY AIR EXPRESS Air Express helped us keep the Tempest Wide-Track Secret!'9 — MacManus, John and Adams, Advertising Agency, Bloomfield Hills, Michigan. AIR EXPRESS division of BROADCASTING, October 7, 1963 House unit readies action on FCC's budget MINOW TESTIMONY AT MARCH HEARING RELEASED Air Express gives fast, simultaneous delivery of highly secret promotion materials to 3,500 Pontiac dealers! MacManus, John and Adams Advertising Agency has the problem of releasing new car news across the country, simultaneously. . . and at the last possible moment to insure secrecy. Air Express allows them to do both. The agency gives Air Express the addresses of their sup- pliers. REA Express trucks pick up the promotion mate- rials, rush them to nearby air- ports, and put them on the first outbound flights. (Air Express has official priority on all 38 scheduled airlines.) At desti- nation airports, REA trucks speed them to the dealers. In most cases, the entire opera- tion is done overnight! You may not have a Big Secret to keep, but are you sure you don't need Air Express' speed, dependability and economy? BROADCASTING, October 7, 1963 The House Independent Offices Ap- propriation Subcommittee is to meet in closed session today (Oct. 7) to con- sider the FCC's $16.5 million budget request for fiscal 1964. The request re- flected an increase of SI. 5 million over the 1963 budget. The subcommittee held a one-day hearing with FCC witnesses back in March, and that, too, was behind closed doors, as are all House appropriation sessions. The record of the March session was made public Sunday (Oct. 6). and an examination of the transcript shows the commission had a considerably easier | time behind the House's closed doors than it did later in June in open session with the Senate's counterpart subcom- mittee (Broadcasting, June 24). The Senate unit may call the FCC back but is waiting for final House action. There were other differences than simply open and closed hearings. The j Senate session marked the first con- gressional hearing at which Chairman E. William Henry was the commission's spokesman. And, having been the man in charge at the FCC's controversial local programing hearing held in Oma- ha, Chairman Henry had to face the wrath of a Nebraska senator of the op- posite political party who lives in Oma- ha— Senator Roman L. Hruska (R- Neb.). Teamed up with his colleague, Sen- ator Gordon Allott (R-Colo.). Senator Hruska ripped into Chairman Henry with sharp criticism of the programing hearing. And Senator Allott added fire of his own for the commission's pro- A broadcaster from Representative Oren Harris's (D-Ark.) home town has advised the congressman that the FCC's holdings in fairness cases could result in broadcasters "inform- ing ourselves right out of business." Commenting on a recent decision on two Alabama radio stations (Broadcasting, Sept. 23). W. N. McKinney, general manager of keld El Dorado. Ark., wrote that accord- ing to the FCC's interpretation, "a broadcaster would spend over 50% of his air time letting all the crack- pots express themselves. This, Oren. is not in the public interest." Only last month Representative Harris, chairman of the House Com- merce Committee, took the commis- sion to task in a major speech be- fore the Arkansas Broadcasters As- posal to adopt commercial time stand- ards similar to those in the commercial code of the National Association of Broadcasters. Senator Allott later filed formal comments with the FCC (Broadcasting. Sept. 30). Sotto Session ■ The House session was handled for the FCC by then- Chairman Newton N. Minow. And, according to the printed record, the day seemed to have passed mildly for the commission, although there were some mysterious off-the-record discussions on some hot or hypothetical issues: possi- ble ex parte contact among commis- sioners and elected federal officials, the history of broadcast ratings, program duplication by AM and FM stations and FCC engineering inspections. (Off-the-record discussions that are held in open hearings may be reported by news media, but when they are con- ducted behind closed doors, only the participants may know of them because they are not recorded by official report- ers of the committees.) Milder in March ■ All in all. March in the House was milder than June in the Senate for the FCC. The House subcommittee met on March 11, about the time that the House Commerce Committee was un- veiling its investigation into broadcast ratings. Mr. Minow assured the appro- priations unit that while some proposals for regulating ratings had been dis- cussed. "We have made no such pro- posals." Later FCC testimony on rat- ings was consistent with this statement (Broadcasting, March 11. et seq.). In a discussion of AM station earn- sociation (Broadcasting. Sept. 9). Using texts of his letters to the FCC and to a mythical broadcaster friend. Representative Harris said that the FCC's July 26 public notice on fair- ness "gives to the public interest standard of the Communications Act an interpretation which is contrary to the basic pattern of the act." In the case of the two Alabama stations the FCC held that licensees are obligated to keep the public in- formed, and if this means giving free time to answer commercial broad- casts, then this may be necessary. However, the commission left the door open for a review of a licensee's overall performance in fulfilling his obligation to serve the public interest and provide discussion of contro- versial issues. (GOVERNMENT) 63 McKinney to Harris: 'Fairness' isn't Florida conservatives to monitor radio-TV stations An organization to insure pre- sentation of the conservative view in controversial matters has notified Florida broadcasters that it will monitor all state TV and radio sta- tions. The Organization for the Protec- tion of Conservative Opinion in Broadcasting Inc., said it plans to "analyze the news, editorial opinions, any and all commentary, and the views of individuals and organiza- tions broadcast on all mass media communication." Formation of state organizations with that name was proposed on Sept. 16 by Dan Smoot, of Dallas, a conservative radio and television commentator, in his weekly news- letter The Dan Smoot Report. The Florida unit was chartered on Sept. 26, and its legal counsel, Ellis Rubin, said "we plan to set up similar groups in other states." Mr. Smoot is the group's consulting adviser, said Mr. Rubin. In its letter the conservative group said the organization would answer any personal-attack broadcast in- volving any individual or organiza- tion espousing a conservative point of view. In his newsletter, Mr. Smoot com- mented, "Every time a 'liberal' broad- cast is made on a local station, touch- ing on any subject of interest to the local Organization . . . the or- ganization could demand free and equal time to answer. Individuals who cannot form an organization . . . can, and, should act as individuals." Eugene Dodson, vice president and manager, wtvt(tv) Tampa-St. Petersburg, and president of the Florida Association of Broadcasters, said he had received the group's letter but noted "Each broadcaster has the responsibility to obtain a spokesman for the opposite point of view in controversial cases. No one has the right to become the spokes- man for the other group on his own." Mr. Smoot's newsletter offered "any responsible conservative" "my television film, free of charge, for rebuttal purpose" if the person gets equal time to answer a liberal broad- cast "and then feels that he lacks time or facilities to prepare a proper presentation of his own views." He said every issue of his Report since 1957 had been summarized for TV and radio broadcasts and the transcribed broadcasts which have been preserved "cover a wide range of subjects which liberals discuss in ways offensive to conservatives." Mr. Smoot also suggested that the state organizations "could request transcripts of all proposed broadcasts ... in accordance with" the FCC's July 26 statement on fairness. Mr. Smoot said his weekly 15- minute show is on 41 TV stations — and sponsored on 33 West Coast sta- tions by Dr. Ross Pet Food Co. — and is sponsored on 71 radio stations in 20 states. ings, the subcommittee showed concern that 40% of the stations showed losses in 1962. Commissioner Frederick W. Ford said the commission's revised ac- counting form would be used in fiscal 1964 and would provide "a little more accurate picture as to who is losing money in fact and not paying it out to themselves in salaries." When the questioning turned to the AM freeze, Representative Joe E. Evins (D-Tenn.) asked whether anyone could influence the commission into moving up a "frozen" application. Neither the President nor a member of Congress could influence a commissioner to do that, Chairman Minow said. Representative Albert Thomas (D- Tex.), subcommittee chairman, abrupt- ly cut off his pursuit of information about why the commission usually meets just once a week when he was told that much of the commissioner's time is spent in testifying before con- gressional committees. "We had 52 hearings" in the 87th Congress through September 1962 (about 21 months), said Max D. Paglin, FCC general coun- sel. Government opposes KRLA in Supreme Court The government last week told the U. S. Supreme Court that Donald Cooke received a fair hearing in FCC license renewal proceedings for krla Pasadena, Calif., and that there is no need to review the case. The solicitor general, acting for the FCC, filed his opposition brief to the petition for writ of certiorari filed by krla last August. Krla is asking the Supreme Court to reverse the July deci- sion of a federal court of appeals up- holding the FCC's action in denying license renewal (Broadcasting, July The Senate last week okayed a reso- lution to suspend Section 315 of the Communications Act for next year's presidential and vice presidential cam- paigns. When HJ Res 247 was passed in about 90 seconds last Wednesday (Oct. 2), no voices were raised in opposition. But, Senator Norris Cotton (R-N.H.), ranking Republican on the Senate Com- merce Committee, pointed out that "there is a substantial body of evidence to indicate that Vice President Nixon may have lost the 1960 election" as a result of the joint TV appearances in that election. Nonetheless, Senator Cot- ton said, he supported the 1964 suspen- sion because the 1960 broadcasts made "a tremendous contribution to the gen- eral understanding of the issues and to the general welfare of our entire sys- tem of government." The House, which passed its own version with minor differences in June, may be asked to approve the Senate legislation as is. But that decision de- 15). The FCC denied the renewal on the grounds that Mr. Cooke had not lived up to program proposals made when he bought the station in 1959, that krla had falsified program logs, and that it had engaged in fraudulent contests. pends partly on a determination to be made by the House Commerce Com- mittee, probably this week. Virtually assurred of final passage and the signature of President Kennedy, who recommended the suspension (Broadcasting, Feb. 25), HJ Res 247 would set up the same ground rules for political broadcasting in 1964 that al- lowed broadcasters to present the 1960 Great Debates. The House and Senate commerce committees rejected legislative pro- posals that would have broadened the suspension or killed Section 315 alto- gether (Broadcasting, Sept. 16, June 24). The differences in the House and Senate versions involve the length of the suspension and reporting require- ments. The Senate approved a 60-day suspension ending Nov. 3, 1964, the day before the election. The House, which okayed its bill before the Demo- crats had decided to hold their national convention late in August, passed a 75- day suspension. Senate okays Section 315 suspension RESOLUTION VARIES A BIT FROM HOUSE VERSION 64 (GOVERNMENT) BROADCASTING, October 7, 1963 GROUP W MEANS SPECIALS FOR CHILDREN... cR(nneos o Juliets Would you know four versions of "Romeo and Juliet"? Children do. Children in Boston, Baltimore, Cleveland, Pittsburgh, and San Francisco. They've just seen a new Group W Special. "Romeos and Juliets." A bit of Shakespeare, some Gounod, deux pas from an original ballet, and music from "West Side Story." Four variations in one hour-long show. "Romeos and Juliets" is the kind of en- tertainment that does more than entertain. It awakens a child's mind. Introduces him to art and literature on his own terms. Over the past two years, Group W has been pro- ducing children's specials— thirteen in all. Programs of fun like "Magic, Magic, Magic" with Magician Milbourne Christopher, Julie Harris and Zero Mostel. Puppetry with Bil and Cora Baird and their marionettes. Children present a special challenge to a broadcaster. A challenge to stimulate their curiosity; open doors to new worlds. Group V, uses its creative, management and financial resources to make television for young people something very special through programs like "Romeos and Juliets." GROUP w BOSTON WBZ • WBZ-TV NEW YORK WINS BALTIMORE WJZ-TV PITTSBURGH KDKA • KDKA-TV CLEVELAND KYW-KYW-TV RATINGS WE'VE GOT! LET'S TALK ABOUT WOMEN! Ratings we have aplenty. Like KELO- LAND TV's huge ARB— 67% METRO SHARE.* And more homes reached in the total Sioux Falls-96 County area than on all other tv sta- tions combined. But it's the women in those homes we're proud of. Stout women, 36-year-old women, motherly types, a mother of quints, newly mar- rieds, romantic singles, Lawrence Welk fans, Candid Camera fans, afternoon tv watchers — women of all sizes, shapes and shopping tastes. KELO-LAND TV delivers more dar- lings than you can round up on all other channels in this market all pitching together. Want an introduc- tion (several hundred thousand of 'em) ? Tell H-R that Joe Floyd sent you. *ARB Sioux Falls TV Audience estimate. Feb.- March '63. 9 a.m. to midnight, 7 days a week. ^^^^ CBS • ABC KELO-tv • KDLO-tv • KPLO-tv (interconnected) * JOE FLOYD. President Evans Nord, Executive Vice- Pres. & Gen. Mgr. Larry Bentson, Vice-Pres. Represented nationally by H-R In Minneapolis by Wayne Evans Ceneral Offices: Sioux Falls, S. D. 66 (GOVERNMENT) PACIFICA DECISION Commission gets staff report The Pacifica Foundation case, which has been sidetracked in the recesses of the FCC for four years, appeared last week to be finally moving into a posi- tion where the commission could take action on it. A staff report on Pacifica, licensee of four listener-supported FM stations whose cultural and sometimes uncon- ventional programing has occasionally shocked listeners, has been submitted to the commission. It's understood that the report, if ap- proved, would lead to qualified grants of four outstanding Pacifica applica- tions— three for renewal of licensees and one for a license to cover a con- struction permit. Two sets of issues are involved. One concerns obscenities. The other, grow- ing out of a Senate Internal Security Subcommittee hearing last winter, in- volves possible Communist infiltration of Pacifica's stations (Broadcasting, Jan. 14, et seq.). The commission stalf, reportedly, recommends "washing out" the com- plaints about obscenity. But it would make any grant to Pacifica "without prejudice" to any further action the commission might take regarding the Communist infiltration question. Action Not Imminent ■ There was no indication last week how soon the commission would act on the Pacifica license applications. The report itself technically does not present them to the commission for a decision on whether to approve them to the com- mission or set them for hearing. Com- mission approval would be expected to swiftly follow acceptance of the staff recommendations. But some officials predicted that the commission would want all questions concerning Pacifica answered before deciding on the case. But the report is believed to be the first one on Pacifica to be submitted to the commission since the case originated in 1959 after complaints were received about the programing of some of the foundation's stations. Pacifica's applications for renewal of kpfa(fm) Berkeley and for a li- cense to cover a construction permit for kpfk(fm) Los Angeles, both Cali- fornia, have been pending since 1959. Its applications for renewal of wbai (fm) New York and kpfb(fm) Berke- ley, have been on deferred status since 1960 and 1962, respectively. The commission staff is said to have recommended wiping out the obscenity complaints after consulting with the Justice Department. That department is said to feel there are no grounds for ac- MAY BE NEAR on outstanding applications tion since the complaints involve lan- guage in poetry and other works of recognized literary merit that were read on the air. The commission staff is also said to have noted that the material which gave rise to complaints was carried late at night and was not broadcast repeatedly. Senate Inquiry ■ Although the Pa- cifica case has been hanging fire for four years, it didn't attract any atten- tion until the Senate Internal Security Subcommittee hearing last winter. Sena- tor Thomas J. Dodd (D-Conn.), who presided at the closed-door sessions, said the hearing was to determine whether Communists had infiltrated the Pacifica stations. Pacifica officials acknowledged that Communist party members had ap- peared as commentators on their sta- tions. But, they said, representatives of right wing groups, including the John Birch Society, had also broad- cast on the stations. One Pacifica spokesman told the sub- committee that the foundation believes the public should have "access to the full spectrum" of political ideas. The subcommittee two months ago made public the testimony taken during the hearing (Broadcasting, July 29). But it has neither issued any report, nor made any recommendations. This puts the commission in the position of resolving a delicate issue raised by a Senate subcommittee. Senator Kenneth B. Keating (R- N. Y) is the only member of the sub- committee to have commented on the hearing publicly. Shortly after the testi- mony was published, he said it wasn't the subcommittee's function "to judge or condemn any individual, but it is useful that certain facts were brought Surgery for Murrow Edward R. Murrow, director of the U. S. Information Agency, was scheduled to undergo major surgery Saturday (Oct. 5) at the Washington Hospital Center to free a blocked bronchial tube. The former CBS vice president and CBS News correspondent noticed speech difficulty during engagements in Philadelphia a week earlier. Mr. Murrow con- tracted pneumonia during a Mid- dle East inspection tour almost ex- actly a year ago. He was hospi- talized then for several weeks. BROADCASTING, October 7, 1963 to light so that the directors of the Pacifica Foundation and the public can approach the problem fully informed"' i Broadcasting. Aug. 5). At the time of the hearing. Trevor Thomas, acting president of Pacifica. said FCC officials told him that the in- quiry had "some bearing" on the com- mission's delay in acting on the license applications. Actually, however, the hearing jarred the FCC into action on the case. Until then, one commission official frankly admitted, "we were spinning our wheels." Denver pay-TV gets third extension Denver's pay TV test station kcto (tv), channel 2, last week was granted a one-month temporary extension of its deadline for commencing trials. The commission said the extension runs from Oct. 3. Kcto asked for a six-month extension because Macfadden Teleglobe Denver Corp.. which is arranging programing has had difficulty obtaining film. The lack of scheduled programs has kept MTD from getting more than 500 hundred subscribers, the company said. The commission requires that prospec- tive subscribers be provided with a fist of programs the pay TV system will earn-. MTD originally asked kcto to request a nine-month extension. The commission said the temporary extension was granted pending receipt of addition information from kcto. This is the third extension that has been granted. Vaseline agrees to FTC consent order Cheseborough - Pond's Inc., New York, agreed last week to abide by an order of the Federal Trade Commission prohibiting it from making "mislead- ing claims" for Vaseline petroleum jelly in radio, TV and other advertis- ing. Vaseline's consent to abide by the order does not constitute an admis- sion that misleading claims were made in the past. The FTC complaint had challenged various Vaseline advertising claims and maintained that the Cheseborough- Pond's product will not afford substan- tial protection against infection or form a protective barrier for the skin; is of no benefit in the treatment of open wounds or burns except to the extent of temporarily relieving pain. Under the order, Vaseline will not be permitted to claim that it is a substi- tute for a first aid kit or that it will soothe and soften the skin better than similar products. BROADCASTING. October 7. 1963 score wit designer: lee storch radio press international gives you a direct line to the news, 24 hours a day ■ Scheduled feeds of world and national news ■ Bulletins, features, sports, special events ■ rpi's voice news line is exclusive ■ Adds excitement and profit to your station. the voice of news radio press international • 604 Fifth Avenue, n. y. 20 • Lt 1-6444 the Straus broadcasting group 3 THE MEDIA TV code board still unsure of its path SESSION WITH COLLINS LEAVES MEMBERS 'CONFUSED, DISAPPOINTED' There was no meeting of the minds in Washington last week on the future directions and policies of the television code of the National Association of Broadcasters. NAB President LeRoy Collins was expected to clarify policies as he ap- peared before a Monday (Sept. 30) meeting of the TV code board, but the nine members left town "confused" and "disappointed." In a 30-minute prepared talk, Gover- nor Collins stressed that the code should be a "dynamic" instrument to serve as the "champion of the public interest" — with benefits for and to the industry playing a secondary role. The NAB president was not specific in his thinking of the direction the codes should take in the years to come and, according to code board members, shed no further light on the subject during 90 minutes of questions by the code board. This led to much criticism of the governor's position by a majority of those present — most of whom felt the NAB president should have given the code board concrete proposals. "I was utterly confused on the governor's posi- tion," one said. "We don't know what the president's policy is," he said. "You have seen his statement. Do you?" Another member expressed "keen disappointment" that the governor did not come in with a program for the board to consider. He and others noted the "complete lack of liaison" between the governor and the board as well as the NAB president and the code author- ity staff. The board agreed that there must be improved and continuing liai- son with the NAB president and plans to invite Governor Collins to sit in on all future meetings of the TV code board. Governor Collins maintained that it was not incumbent upon him to be more specific at this time. "My area of concern is not with specifics," he said two days after the meeting. The code board meeting was not the time or place for details, he said, in stressing that it would be up to the new code director to work out the specifics of future code activities. "I would have been impinging upon his domain had I made concrete sug- gestions," Governor Collins maintained. "My discussion [with the board] was limited to broad-gauge thinking." Robert D. Swezey has resigned as code authority director effective Oct. 15, although he has agreed to remain on a part-time basis until a new man is selected. Violators Beware ■ In other business, the TV code board ordered the staff to move "immediately for definitive ac- tion" against 17 TV code subscriber stations who have been "repeated viola- tors" of the commercial time standard provisions of the code during prime viewing hours. A "substantial number" of other stations were placed under "close scrutiny" by the code authority. A code official said the first 17 sta- tions will either have to comply with the code, resign, or have their member- ship revoked. Monitoring has disclosed that these stations either regularly pro- gram more than 17.2% commercial time during prime hours or violate code rules on multiple spots, or both. Their violations come under the June amend- ment to the time standards limiting commercial time during three daily prime hours to 17.2%. In addition, the code provides that a station break shall consist of not more than two spots (commercial or public service), plus identification, with the break not to exceed 70 seconds during prime time. The second group of stations also is being checked for commercial viola- tions, although there has been no indi- cation that the infractions have been "repeated." Some have not as yet re- Swezey praised by board Robert D. Swezey, retiring di- rector of the National Association of Broadcasters radio and TV codes, received the "gratitude and appreciation" of the TV Code Board in a formal resolution adopted at the board's meeting last week. Mr. Swezey was praised for the "energetic and construc- tive directions he has given to the office which he has held." Signed to a $40,000-a-year con- tract for two years in 1961, Mr. Swezey announced his plans not to seek renewal several weeks ago (Broadcasting, Aug. 19). He has agreed to remain in the job until a new director is selected. The original contract expires Oct. 15, after which date his salary will be cut in half since he does not expect to devote full time to the job. plied to inquiries by the code authority. In other instances, additional monitor- ing will be undertaken. Both Mr. Swezey and William D. Pabst, TV code chairman from ktvu (tv) Oakland-San Francisco, stressed that very little trouble is expected in securing compliance from most of the stations, particularly those in the latter group. Mr. Swezey pointed out that the NAB's monitoring program is much improved, with all subscribers checked at least twice a year. Mr. Pabst said that the staff has been instructed to make a detailed study of the experiences of subscribers in the application of the controversial time standard, with particular emphasis on the effect of the June change. Areas of difficulties in station interpretations will be pinpointed, he said. The chair- man said that he contemplated the ap- pointment of a code board subcommit- tee to make recommendations on the time standards and all approaches to TV advertising prior to the January code meeting. Together Or Not ■ In his presentation to the code board, Governor Collins said that "we should know at least if our broad-gauge thinking is together, and if it is not, strive in good faith to close the gaps. ... I deeply hope that we can be assured of a unity of purpose within your board as we face the fu- ture. ... I trust you will agree that to get a superior code job done, your as- signment calls for objectivity and cour- ageous effort, recognizing that on rare occasions such may be in conflict with the viewpoints . . ." of broadcasters. If the industry had now the kind of codes it is capable of making, "no FCC chairman would dare speak as [E. Wil- liam] Henry did in New York last week," Governor Collins said (Broad- casting, Sept. 30). "The call to action is not merely the rumble of distant thunder portending greater government intervention. It is the roar of clear, present duty calling us all to better effort." The NAB president noted that very highly respected broadcasters have char- acterized the codes as something to be "feared and resisted. The most widely read and most generously supported of our trade journals continually demeans the code and, I expect, receives warm praise and few complaints for doing so," he said. Desired Course ■ In his prepared statement, Governor Collins said that BROADCASTING, October 7, 1963 the code must move down a new course based on acceptance of the proposition that the prime purpose of the code is to serve the best interests of the public. This means, he said, that the broadcast- ers' private interests should be incident- al and subordinate to service to the public. "When an issue arises under the code the first question to be resolved should be where does the public interest lie?" he said. This already is the present, clearly established policy of the NAB in administering the code, he said, "and it is a stronger allegiance to this concept that I say is the first need ahead." To operate the code as the public's champion, the NAB must have more courage, more imagination and more idealism, Governor Collins said. "The code must be administered as a positive, affirmative, constructive force to im- prove television's service. . . . This means that the code should not wait for trouble, but should look for all signs of it and promptly get in motion preven- tive procedures. It should not be satis- to taste," he told the code board mem- bers. "Mr. Henry and the FCC are worrying about commercials. So are advertising agencies. So are congress- men. So are the people. So are some broadcasters — but not enough. We know there are serious troubles in this field, but we have not done enough about getting the facts and developing solutions." The code must strive for qualitative commercial standards, Governor Collins stressed. "We have spoken of their virtue," he said, "but we have done little if anything to prove out any work- able pattern of practical application. I am not sure we can, but we must at least try." The NAB president said that his con- cern was not alone with "fires that need putting out. I am even more concerned with the fires we should kindle. . . . These are the fires of excitement and pride in the greatness of this industry." No Czar, But ■ The new code author- ity director will have "vast powers to develop and initiate concepts far more procedure. Some of those at the Monday meeting questioned whether the governor's pres- entation was overly critical of Mr. Swezey and his administration. Not so, said the NAB president. "All of us will miss Bob Swezey, of course," he said. "At a very important time, and under many handicaps, he has rendered a highly competent and valuable service. He and I, in the candor that should go with mutual respect, agree that we do not view future code needs precisely eye-to-eye. . . ." Later, Governor Collins said that it is impossible to make recommendations on how better to do things in the future without implying that something has been lacking in the past. "My statement was given in that spirit and not to de- mean Mr. Swezey," he said. In speaking to the board, the NAB president said that a re-evaluation of code directions is needed and "made all the more necessary" by Mr. Swezey's resignation. "Up to this time I have made no overt effort to 2et a new direc- Bob Swezey (I), outgoing director of the NAB codes, and Roger W. Clipp, vice president-general manager of the Triangle Stations, engrossed in a serious discussion on the TV code. Robert W. Ferguson (I), executive vice president-general manager of WTRF-TV Wheeling, W. Va., has the undivided attention of NAB President LeRoy Collins at last week's TV Code Board meeting. fied to help the broadcaster 'get by,' but should challenge him and aid him to do his best." The NAB president said that his program would necessitate a "far great- er effort in research," conferences, workshops and meetings in which talent and the public would be invited along with broadcasters. "It would mean a public relations effort to project the code as not only something in which the public has an interest, but in which it also has a working stake," Governor Collins said. Code efforts have been "grossly in- adequate" in many areas of TV adver- tising where there are "serious troubles," he said. These relate, aside from the time standards, "to interruptions, to poor quality, to clutter, to believability, dynamic than the cautious trails of the past," Governor Collins said. The di- rector's actions will be subject to re- view, he said, but "if he feels that code amendments are necessary, he will also need your [code board's] understanding and cooperation." In answer to ques- tions by code board members, Governor Collins said that he did not envisage the new director as a "czar." In an interview Wednesday, he said the code by-laws give the director broad powers which have not been used in the past. The director is charged with setting the policy and making code in- terpretations, he said, while the code board recommends to the TV board and rules on appeals of the director's deci- sions. Governor Collins said that he was recommending no change in this tor, primarily because I will want to represent to any prospective appointee the nature of the job that will be ex- pected of him and also appraise his qualifications in this light," he said. "And, if possible, some common accord on our needs should be reached be- tween your board and the TV board and me, first." The NAB president has the authority to pick a new director, subject to the approval of the combined NAB radio and TV boards. The code boards have no jurisdiction in the matter. Wrong Directions ■ The NAB presi- dent discussed — and rejected — two other possible courses of future action for the codes. One, he said, would be to abandon the code as a structural self-regulatory force and substitute a BROADCASTING, October 7, 1963 69 GOING Swimsuit styling by Catalina More top-name shows are noiv on Ch. 27— to make WKOW-TV's new local film lineup the biggest and brightest in Madison market historyl Every-week favorites like HEN- NESSEY, starring Jackie Cooper . . . BIOGRAPHY with Mike Wallace . . . TRAILS WEST, brand new to the Madison market. And right across the board, Mon- day thru Friday, GROUCH O MARX . . . ART LINKLETTER'S PEOPLE ARE FUNNY . . . AD- VENTURES IN PARADISE . . . THE REBEL . . . THE RIFLE- MAN, with Chuck Connors. And an exciting new format for WKOW-TV's legions of late evening viewers. THE NEW BREED . . . 87TH PRECINCT ... and the star- studded DICK POWELL THEA- TRE. For participations in these strong local shows — and adjacencies to ABC-TV's exciting new network lineup — now's the time to switch your pitch to WKOW-TV. Why don't you get going on 27? mm Madison, Wis. TONY MOE, Vice-Pres. & Gen. Mgr. Ben Hovel, Gen. Sales Mgr. Larry Bentson, Pres. Joe Floyd, Vice-Pres. represented by Adam Young A fi^/y*I*y*J station broadcaster "Hippocratic Oath." Sec- ondly, he said, the code could continue on its present course of the minimum self-regulation necessary as a defense against the pressures of the public and the government. The latter, he said, is almost wholly defensive — "or to provide a very good- looking suit to dress up in for public appearances." This is all that many broadcasters want, Governor Collins pointed out. "We must face this square- ly: Many in our ranks, including some very good broadcasters, sincerely feel that the best code is the one that looks like the most but actually is the least; one that will provide the least possible impingement upon their rights to do whatever they please without hindrance from any source outside their own in- dividual organization." Broadcasters must make their codes the "champion of the public interest," Governor Collins said later. The "man- tle" of protector of the public must be taken away from the government and placed with the broadcasters, who know how to meet the requirements of their audiences better than anyone, he said. The public, he stressed, does not know or understand the dedication of most stations to serve and the codes should be used as a means of giving assur- ances both as to intentions and actual performances. The NAB president planned to make essentially the same appeal last Friday to the radio code board. No Agreement ■ Mr. Pabst said the TV code board had neither approved nor rejected the president's statement. He said little was known about what Governor Collins has in mind and that the board had hoped for a more well- defined plan for the future. "If you did not expect more, you were not disap- pointed," he said. Mr. Pabst said the board has not re- jected any of the three code approaches presented by the president and is open to all other suggestions. A clear plan will have to wait for the January meet- ing, at which time he expressed the hope that a new director will be on the job. "Our next meeting will be a real working session," he promised. Notably missing from any detailed discussions at the TV code meeting was ( 1 ) the FCC's rulemaking to set a limit on commercial time with comments due last week (see page 56) and (2) Gov- ernor Collins' plans for a December meeting to discuss the problems of TV advertising. On the latter, Mr. Pabst said he did not feel this necessarily comes under the subjects with which the TV code board is concerned. The board last week heard a presen- tation by Gerald Corwin of Showbiz Inc., producer of a proposed TV pro- gram Your Daily Horoscope. Mr. Cor- win is seeking code approval for the show on astrology and his attorney said that he had received permission from the code authority to submit additional information. All members of the TV code board were present at last Monday's meeting, as well as code authority executives from the Washington, New York and Hollywood offices. Board members, in addition to Mr. Pabst, are Roger W. Clipp, Triangle Stations; Robert W. Ferguson, wtrf-tv Wheeling, W. Va.; Ernest Lee Jahncke, NBC-TV; Douglas L. Manship, wbrz(tv) Baton Rouge, La.; Joseph H. Ream, CBS-TV; Law- rence H. Rogers II, Taft Broadcasting Co.; Alfred R. Schneider, ABC-TV; and George B. Storer, Storer Broadcasting Co. Defective towers will be replaced The discovery of defects in a batch of steel used in three television towers has delayed the air dates of two of the sta- tions and created the need for replace- ment of a third tower already in use. The stations are wghp(tv) High Point, N. C, and kend-tv Fargo, N. D., both under construction, and wibw-tv Topeka, Kan., which shifted to a new tower Aug. 30. The steel was supplied by Bethlehem Steel Co. for fabrication and erection by Kline Iron & Steel Co., Columbia, S. C. A Kline workman discovered "in- ternal deviations" in the steel when the Fargo tower, destined to be 2,063 feet high, was at the half-way point of as- sembly of its sections on the ground. Kline conducted tests on the High Point tower, which was nearing comple- tion, and on the Topeka tower, which was already in use, and found the same imperfections. All three towers had been fabricated from the same Bethlehem production lot. Kline and Bethlehem have agreed to make good. The replacement tower at wghp(tv) High Point has been topped out, and the channel 8 station expects to be on the air by Nov. 15. Its origi- nal target date was Oct. 15. As of last week the tower of kend-tv Fargo was one-fourth of the way, up and the sta- tion hopes to be in business on channel 1 1 in December. For wibw-tv Topeka, Kline will con- struct another tower alongside the 1,249- foot structure from which the station has been operating since Aug. 30. The duplication of towers will avoid inter- ruption in the station's service. Thad M. Sandstrom, general manager of wibw-tv, said Kline, in acting promptly "to correct fully the prob- lems arising through no fault of their own," had confirmed "the confidence we expressed in this firm's integrity when we originally placed the order for our tower." 70 (THE MEDIA) BROADCASTING, October 7, 19S3 Widest Bridge in the World? *\ "Fella even packed his secretary off to the library. Couldn't believe it. Providence, he said never Widest bridge in the world? Names like Moshassuck and Woonasquatucket flowing beneath it? Big job for the Providence folks of 1710. The Craw- ford Street bridge . . . 1147 feet wide . . . widest in the world ... a part of us . . . Providence." But then Providence is many things. It's change. A bridge from the old to the new. A market for new ideas . . . new products. A people busy at Fifth Avenue fashions, electronics, jewelry and the defense of a country. Providence is New London, Norwich and Mystic — all in Connecticut. Providence is Plymouth, Worcester and New Bedford — all in Massachusetts. Some people even say Providence is Bhode Island. People in television say Providence is WJAR-TV. personal print suitable for framing, awaits your card or call. FIRST TELEVISION STATION IN RHODE ISLAND BROADCASTING, October 7, 1963 AN OUTLET CO. STATION NBC — Edward Petry & Co. Inc. 71 Ratings problems concern Missouri meeting BROADCASTERS TOLD TO EMPHASIZE BASICS The continuing dispute over broad- cast ratings and growing regulation of radio and television by the federal gov- ernment held much of the attention of the Missouri Broadcasters Association at its annual fall meeting Thursday and Friday in Jefferson City. Emphasis was placed upon the need for greater vigi- liance by the individual broadcaster in dealing with both problems. Robert E. L. Richardson, former counsel to the House Subcommittee on Regulatory Agencies, said that the sub- committee when it resumes hearings on the ratings problem will call chairmen of the boards of radio-TV sponsors and present them with the findings of the investigation. He said the advertisers will be asked to consider whether using such ratings as have been available has been a good way to decide what pro- grams and periods to buy. Programs Dropped ■ Making a de- tailed critical review of virtually all of the rating services on the grounds that they are "inaccurate" and use "too small a sample," Mr. Richardson made a point of how ratings have caused the sudden demise of new programs already this fall. He singled out the cancella- tion of 100 Grand after only three weeks on the air (see page 80), and noted that the rating samples were based on the 1940 census. (During the congres- sional hearing, the subcommittee charged that the A. C. Nielsen Co.'s survey sample was still based mainly on a design built on census data from 1940 [Broadcasting, March 25].) Broadcasters have sacrificed accuracy, Mr. Richardson said, and have used ratings principally as a selling tool. He warned that station licensees probably will be held responsible for authenticat- ing the accuracy of future ratings, par- ticularly at license renewal time. Selling Basics ■ John F. Hurlbut, president and general manager of wvmc Mount Carmel, 111., pointed out that broadcasters have been so pre- occupied with ratings that they have neglected to sell the basics of the broad- cast media. He said the overuse of the cost-per-thousand comparison technique in competition with other media has been a disservice to radio and TV. Pointing out that small-market radio stations have prospered without access to ratings figures, Mr. Hurlbut invited the RAB to establish an on-the-job training plan for big-market radio sales- men and key RAB personnel in the smaller markets where radio has to be sold on its merits. Don E. Pailey, president kgbx Spring- field, MBA president, said "it is clear that state associations working with the NAB must continually be ready to de- fend and preserve our right to do busi- ness. There are many in the present administration in Washington that do not believe broadcasting should have the freedom it now has." Rights Threatened ■ Mr. Dailey said that these government administrators "seek to make us a public utility even though we have the greatest broadcast- ing system in the world built through freedom of enterprise and private own- ership." He also warned that broad- casters' right to editorialize "is slowly being regulated to death." John L. McClay, operations vice president of Taft Broadcasting Co., ob- served that the formal pleadings in re- sponse to the FCC and other regulatory proceedings are not always completely adequate to present the most clear pic- ture of industry feeling. "The individual broadcaster," he said, "or the small group of broadcasters can step into the debate faster with a greater variety of argument and with a persuasive effect that will greatly reinforce [our] case." Mr. McClay proposed that every state broadcasters' association form a committee for the specific purpose of considering and preparing replies to the public proposals of individual FCC commissioners. He said that such pro- posals should be studied very carefully on their merits. The committee can then submit practical reasons for rejec- tion if necessary. During Thursday's meeting, the MBA members pointed out that part of their problem in Washington is the lack of knowledge about the broadcasting in- dustry to be found among many con- gressmen and senators on Capitol Hill. To help meet this problem they voted to purchase subscriptions to Broadcast- ing Magazine for each member of the Missouri delegation in Congress. RAB waiting for NAB to pledge its troth— and cash A decision is near in the six-month courtship of the National Associa- tion of Broadcasters by the Radio Advertising Bureau seeking a mar- riage of efforts and dollars for a study of radio research methodology. RAB President Edmund Bunker said last week that he has asked NAB President LeRoy Collins to say "yes" or "no" by Thursday (Oct. 10) when a meeting is scheduled in Washington of the RAB-NAB liai- son committee. Governor Collins agreed that the RAB has been kept waiting at the altar long enough and is due an answer, but another NAB official said it will not be forthcom- ing this week. A special subcommittee of the NAB research committee has been named to study the latest RAB pro- posal and recommend a course of action. The subcommittee, headed by the NAB vice president for re- search, Melvin Goldberg, has been given until Oct. 15 to report to the full committee, headed by Donald McGannon of Westinghouse Broad- casting Co. The NAB position is that the methodology study is not on the agenda for Thursday's meeting, but RAB's Bunker said "you can bet that it's our No. 1 item." NAB officials point out that its representatives at the meeting will not be empowered to consider the RAB merger, with this function invested in the research committee alone. Mr. Bunker said that RAB is be- ing criticized by its members for de- laying the start of the study — first announced at the NAB convention last April — for so long. At that time, the radio bureau asked NAB to par- ticipate and to contribute $75,000 of the proposed $200,000 cost. RAB, Mr. Bunker said, is pre- pared to start on its own Friday if it ?ets a turndown or no answer from the NAB the previous day. "As of Oct. 1 1 we are going," he said. Mr. Goldberg, it was learned, has written members of the NAB re- search committee that he will rec- ommend a joint NAB-RAB study if he is placed in complete charge. Mr. Goldberg reportedly wants it under- stood at the start that if the NAB participates and contributes financial- ly that he will outrank Al Watson, who has been retained by RAB for the study. Members of the RAB-NAB liai- son committee, formed to delve into mutual areas of interest, include Messrs. Collins and Bunker, John Box Jr., wil St. Louis; Richard Chapin, kfor Lincoln, Neb.; Arthur Hull Hayes, CBS Radio; Robert Hur- leigh, Mutual; Ben Strouse, wwdc- am-fm Washington (NAB radio board chairman), and Vic Diehm, wazl Hazleton, Pa. (RAB board chairman) . 72 (THE MEDIA) BROADCASTING, October 7, 1963 1962 1961 1960 1959 1958 0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% of the TOP COUNTRY AND WESTERN Songs listed in BILLBOARD'S C&W CHARTS for FIVE CONSECUTIVE YEARS are available and licensed to broadcasters through BMI BROADCAST MUSIC, INC. 589 FIFTH AVENUE, NEW YORK 17, NEW YORK CHICAGO • LOS ANGELES - NASHVILLE ■ TORONTO ■ MONTREAL A BROADCASTING, October 7, 1963 73 SOLD: 3 TV AND 1 RADIO STATION Total prices for properties reach $12.5 million NOTHING LIKE IT IN BROADCASTING— anywhere • anytime anyhow! ist IT'Tf ft ; jf 11 in color on WLW TV and WLW Radio 12 NOON -1:30 MON. thru FRI. the show with the Lyons share of sponsors and mail! Ruth Lyons sponsors are among the happiest people in the world. And they stay happy for years. Prime proof of the pudding! Nu-Maid Margarine has been on the show for 21 years; Fels soap products and Folgers Coffee for 11 years; Frigidaire for 5 years. And the list goes on and on. A big part of Ruth's 1,726,000 pieces of mail last year was her fabulously successful Telephone Exchanges for various sponsors with valuable prizes. Even though audience was not required to send in sponsors' labels, an overwhelming 98% did! need we say more? CROSLEY COLOR TV NETWORK WLW-T WLW-D WLW-C WLW-I Television Television Television Television Cincinnati Dayton Columbus Indianapolis WLW Radio— Nation's Highest Fidelity Radio Station CROSLEY BROADCASTING CORPORATION a subsidiary of Arco 74 (THE MEDIA) Sales of broadcast stations announced last week totaled almost $12.5 million in purchase price money and involved three television and one radio station. The TV stations: ■ Kovr(tv) Stockton-Sacramento, Calif., sold by Metromedia Inc. to Mc- Clatchy Newspapers for $7,650,000. ■ Ktve(tv) El Dorado, Ark. — Mon- roe, La., sold by Veterans Broadcast- ing Co. and others to J. B. Fuqua for $1.5 million. ■ Ktvo(tv) Kirksville, Mo. (Ottum- wa, Iowa), sold by lames J. Conroy and associate to the Appleton (Wis.) Post- Cresent for $1,255,000. The radio station: ■ Wwrl New York, sold by William H. Reuman and group to Egmont Sonderling and associates for $2 mil- lion. The group sales is one of the heaviest in recent months. Negotiations for the kovr sale, long rumored on the block for the right buyer and at the right price, were con- ducted by John L. Kluge, Metromedia president, and Eleanor McClatchy, president of the newspaper-broadcast group bearing her name. In announcing the successful conclu- sion of the negotiations, Mr. Kluge said: "I feel that the McClatchy organiza- tion, because of its long experience in broadcasting and a history of public service in California is particularly well equipped to continue superior tele- vision in Stockton and Sacramento." Metromedia bought the ABC-affiliated channel 13 outlet in 1960 from the Gan- nett Co., Rochester, N. Y. -based news- paper-broadcast group, for $3.5 million including obligations. Gannett bought the station from Television Diablo Inc. in 1958 for $1.48 million. McClatchy stations are kfbk-am-fm Sacramento, kmj-am-fm-tv Fresno, kbee-am-fm Modesto, all California, and koh Reno, Nev. The group also owns and publishes the Sacramento Bee, Fresno Bee and Modesto Bee. Metromedia now owns wnew-am- fm-tv New York, wttg(tv) Washing- ton,WHK-AM-FM Cleveland, wip-am-fm Philadelphia, wtvh(tv) Peoria, wtvh (tv) Decatur (both Illinois), kmbc-am- fm-tv Kansas City, Mo. and klac-am- fm and kttv(tv) Los Angeles. Pending FCC approval is Metromedia's pur- chase of wcbm-am-fm Baltimore. Fuqua Buy ■ The El Dorado, Ark., station, was bought by J. B. Fuqua owner of wjbf-tv Augusta, Ga., for $650,000 and assumption of $850,000 in liabilities. Mr. Fuqua is in the in- surance business, is Democratic state chairman, a state senator and recently acquired a string of bakeries. Veterans Broadcasting, headed by Ervin F. Lyke, owns wroc-am-fm-tv Rochester, N. Y. Mr. Lyke is under- stood to be negotiating for another TV station in the East. Associated with Veterans in the ownership of the NBC- affiliated channel 10 Arkansas outlet is William H. Simon. Handling the sale was Robert Was- don, Tampa, Fla. The sale of the Kirksville-Ottumwa channel 3 station to the Appleton news- paper was by Mr. Conroy and his brother-in-law, Raymond E. Russell. The Aopleton newspaper owns weau- tv in Eau Claire, Wis., which it bought last year for $2.1 million from Morgan Murphy. It recently bought waxx Chip- pewa Falls, Wis. Mr. Conroy will re- main as a consultant. The station, which began operating in 1956, is licensed to Kirksville, but its principal office is in Ottumwa: it has studios there and in Lancaster, Mo. Fifth Sonderling Unit ■ The 37-year- old wwrl, which is located in Wood- side, Long Island, was sold by Mr. Reu- man to Mr. Sonderling and his associ- ates, Richard Goodman and Mason A. Loundy. Mr. Reuman is retaining the station's FM adjunct, wrfm(fm). The Sonderling group owns wopa- am-fm Oak Park, 111.; kfox-am-fm Long Beach, Calif.; wdia Memphis, and kdia Oakland, Calif. Wwrl (fulltime on 1600 kc with 5 kw) will continue to orient its programs primarily for the Negro audience, the announcement said, similar to the op- eration of the Sonderling group's Mem- phis and Oakland stations. On week- ends, however, it was said, wwrl will carry foreign-language programs for the major ethnic groups in the New York ara. The Long Beach stations specialize in country and western music, while the Oak Park stations specialize in foreign language and Negro programs. The broker on the wwrl sale was Arthur Hogan of the Albert Zugsmith Communication Corp. 5HAVL ytLN i ADDED . . . ... to our listening audience KSDN Aberdeen, So. Dakota "Which Miss Smith?" Full names are important, with products as well as people. Johnson & Johnson makes a whole family of products under the band-aid Brand, from band-aid Brand Adhesive Band- ages to band-aid Brand air-vent Adhesive Tape to band-aid Brand Spray Antiseptic. We like to be talked about, but just as there's more than one woman named Smith, there's more than one product with the band-aid Brand. A whole family of products earn the band-aid Brand to indicate "made by Johnson & Johnson." So. always follow the "BAND-AID" Brand with the product name. BROADCASTING, October 7, 1963 GOVERNMENT SPECTER SITS ON HIGH NAB unveiling 1963 edition of road show in Hartford Government regulation and more government regulation will be a promi- nent if uninvited guest next week as the National Association of Broadcasters begins its annual series of eight fall conferences Oct. 14 in Hartford, Conn. More than 200 New England broad- casters will gather in Hartford's Hilton hotel with the threat of federal interven- tion into their daily activities more prominent than ever before. And, as never before, the NAB will call on in- dividual broadcasters as participants in the planned programs and will seek comments from the floor. NAB President LeRoy Collins will make an informal address at each con- ference and will answer questions of NAB members. He also will hold news conferences in each of the cities to be visited by the NAB road show. Follow- ing the n/2 -day conference in Hartford, the NAB will set up shop in Minne- apolis' Leamington Hotel Thursday-Fri- day (Oct. 17-18). Lee Fondren, klz Denver, will ad- dress an opening day luncheon at Hart- ford on "Advertising, 1980." Mr. Fon- dren is a past president of the Adver- tising Association of the West and is current vice chairman of the Advertis- ing Federation of America. Carl Haverlin, president of Broad- cast Music Inc., will be the featured speaker in Minneapolis. Each of the eight conferences will follow the same format, but with different broadcast panelists in each city. Carlton Brown, wtvl Waterville, Maine, and member of the NAB radio board, will preside at the Hartford con- ference as host director. From Minne- apolis, NAB stops are scheduled in Pittsburgh (Oct. 21-22), Miami (Oct. 24-25), Nashville (Nov. 14-15), Fort Worth (Nov. 18-19), Denver (Nov. 21- 22) and San Francisco (Nov 25-26). The Hartford program follows: Oct. 14, 9:30 a.m. — Welcome, Mr. Brown. President's Report, Governor Collins. The Congress Speaks, specially filmed reports to broadcasters by members of Congress prom- inent in radio-TV matters. "Mending Fences — Building Bridges: Government and Com- munity Leader Relations," Vincent Wasilew- ski, NAB presiding. Discussion leaders, John Couric and Paul Comstock, NAB and Roy Danish, president, TV Information Of- fice; panelists— Joseph K Close, WKNE Keene. N. H.; John Crohan, WCOP Boston; Mike Cuneen, WDLA Walton, N. Y.; Joseph Sinclair, WJAR-AM-TV Prov.dence. R. I.; Mr. Brown; W. C. Swartley, WBZ-TV Bos- ton, and Joseph P. Dougherty, WPRO-TV Providence. Lunch, Mr. Fondren, speaker. Radio Session, 2:30 p.m.. Jack Lee, WPRO J Outstanding Values in Radio-TV Properties Excellent facility covering large midwest market. $50,000 down and liberal terms. MIDWEST $250,000 Class IV with excellent real estate and physical facilities. Ideal for owner- operator. $50,000 down will handle on easy payout. SOUTHERN MEDIUM MARKET CLASS IV $200,000 Excellent real estate. Easy terms for good qualified owner-operator. Low downpayment. TEXAS SINGLE STATION MARKET $75,000 BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS BEVERLY HILLS WASHINGTON, D.C. CHICAGO limes W. Blackburn jack V. Harvey jostph M. Sitrick RCA Building FEderal 3-9270 H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Ava. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker john C. Williams 1102 Healey Bldg. lAckson 5-1576 Colin M. Selph C. Bennett Larson Bank of Amer. Bldg. 9465 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-8151 76 (THE MEDIA) Providence, presiding. "New Techniques in Buying and Selling Radio Time," panel- ists— Robert Palmer, Cunningham & Walsh; John P. Blair, John Blair Co.; Frank A. Balch, WJOY Burlington, Vt.; Walter A. Schwartz, WABC New York. "Music Matters," John Meagher, NAB, moderator. Report by Robert T. Mason, WMRN Marion, Ohio, and chairman of the All-Industry Music Licensing Committee; panelists — Richard Gersh, Colpix Records, New York; Howard L. Green, WOND Pleas- antville, N. J.; Daniel Kops, WAVZ New Haven, Conn.; Fred Ruegg, CBS Radio, New York. "Management Decisions at KNAB Radio," Jim Hulbert, NAB, moderator; panelists — Israel Cohen, WCAP Lowell, Mass.; Theo- dore Jones. WCRB Boston; Robert Peebles, WROM Albany, N. Y.; Herbert C. Rice, WILI Willimantic, Conn. "Radio Bull Session," Mr. Meagher, mod- erator; Nathan Hallenstein, FCC, guest par- ticipant. Television Session. 2:30 p.m., Bill Carlisle. NAB, presiding. "A Major Problem at WCOM-TV," Mr. Hulbert, moderator; panel- ists— Joseph Dougherty, WPRO-TV Provi- dence; Eugene Wilkin, WGAN-TV Portland, Me.; Robert Bray, WHNB-TV New Britain- Hartford; Walter Dickson, WABI-TV Ban- gor, Me. "Public Service in Prime Time," Mr. Car- lisle, moderator; panelists — Leonard Patri- celli. WTIC-TV Hartford; Ken MacDonald. WBZ-TV Boston: Daniel German, WKTV (TV) Utica, N. Y.; Joseph Fogarty, WPRO- TV Providence. Joint Session, Oct. 15, 9:30 a.m. Jack Lee, WPRO-AM-TV Providence, presiding. "Re- search and Ratings," Donald McGannon. Westinghouse Broadcasting Co. and chair- man of the NAB Research Committee. "Controversy on Your Station and How to Deal with It," Howard Bell, NAB, modera- tor; panelists — John W. Guider, WMTW- TV Poland Spring, Me.; Sam Slate, WCBS New York; Sydney E. Byrnes, WSOR Wind- sor Conn. "Conference Roundtable," Governor Col- lins and NAB staff answering questions from the floor. Adjournment and on to Minneapolis. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval (for other commission activities see For The Record, page 96). ■ Kovr(tv) Stockton - Sacramento, Calif. : Sold by Metromedia Inc. to Mc- Clatchy Newspapers for $7,650,000 (see story, page 74). ■ Wwrl New York: Sold by William H. Reuman to Egmont Sonderling and associates for $2 million (see story, page 74). ■ Ktve(tv) El Dorado, Ark. (Mon- roe, La.): Sold by Veterans Broadcast- ing Co. and others to J. B. Fuqua (wjbf-tv Augusta. Ga.) for total of $1.5 million (see story, page 74). ■ Ktvo(tv) Kirksville, Mo. (Ottum- wa, Iowa) : Sold by James J. Conroy and associates to Appleton (Wis.) Post- Crescent for $1,255,000 (see story, page 74). ■ Wrfb Tallahassee, Fla. : Sold by Em- erson Browne to Don Price for $120,- 000. Mr. Price has been a broadcast executive in Florida and Georgia for many years. Mr. Brown retains wclb Camilla, Ga. Wrfb is a daytimer on 1410 kc with 5 kw. Broker: Blackburn & Co. Wtsa Brattleboro, Vt.: Sold by Theo- BR0ADCASTING, October 7, 1963 dore Feinstein to Robert Price and group for S80.000. Mr. Price is a New York attorney. Other Feinstein stations are wlyn Lynn and wnbp Newbury- port, both Massachusetts, and worw Nashua, N. H. WtsA is fulltime on 1450 kc with 1 kw daytime and 250 w nighttime. Broker: Chapman Co. ■ Wlvn Nashville. Tenn. : 10% interest sold by Second Thursday Corp. to Al- fred Greenfield for S20.000. Mr. Greenfield, who was named vice presi- dent in charge of operations and station manager, was formerly sales manager of whem Memphis, Tenn. Station, principally owned by S. J. Simon, op- erates on 1560 kc with 10 kw daytime only. CBS Radio adds five CBS Radio has added five stations to its network lineup. Joining are wrum Rumford, Me. (790 kc, f kw), Sept. 29: waov Vincennes, Ind. (1450 kc, 1 kw-D, 250 w-N) which discontinues Mutual affiliation: kbmw Breckenridse. Minn. (1450 kc. 1 kw-D, 250 w-N) Oct. 27; wmog Brunswick, Ga. (1490 kw, 250 w), Dec. 1 and wayx Waycross, Ga. (1230 kc. 1 kw-D), Dec. 1. Both wmog and wayx will discontinue ABC Radio. Media reports... WCAG starts ■ Wcag West Chester, Pa., a 250 w daytimer on 1520 kc, was to begin operation Oct. 4. President of the new station is Edgar Shelton, for- mer ABC vice president in Washington. Ed DeGray. former president of ABC Radio, is vice president. ATAS workshops « The Chicago chap- ter of the National Academy of Tele- vision Arts & Sciences tomorrow (Tues- day) begins a series of professional tele- vision workshops in cooperation with Roosevelt University there. Eleven eve- ning sessions are open to both industry members and public and include talks by local station and agency executives. Fifth annual « Broadcast Music Inc. and the American Association for State and Local History are co-sponsors, for the fifth year, of a nationwide historical competition. Prizes of S500 each will be given to the radio and TV stations that produce the two best programs dealing with state or local history dur- ing 1963. Similar grants will be made to state and local agencies involved in the production of winning broadcasts. Announcement of winning programs will be made in the spring of 1964. Advisory committee formed ■ The Colorado Broadcasters Association has established an advisory committee to consult with the radio-TV' department of the University of Colorado on broad- BROADCASTING. October 7, 19S3 i WLWC(TV) getting a new look Walter E. Bartlett, vice president and general manager of WT.wrc(Tv) Columbus, Ohio, displays architect's drawing of station as it will look fol- lowing a SI million construction-ex- pansion program. Scheduled for completion by September 1964, the station's facilities will be more than doubled — from 14,500 square feet to 35,000 square feet — and a full line of color equipment added. Construc- tion is to stan bv vear end. cast curriculum development and edu- cational radio-TV' programs. Chairman of the committee is Russel Shaffer, own- er and general manager of kbol Boul- der, Colo. Other committee members are Dr. Richard H. Bell and James Dryden. of the university's radio-TV department. WHAT IS YOTR STATION WORTH? Over the years the firm of Hamilton-Landis and Associates, Inc. have formerly appraised many millions of dollars worth of broad- cast properties. These appraisals have been made for various reasons. Some were for the purpose of a station obtaining a bank loan. Others for in- surance reasons. And many because the owners wanted to establish sale prices. We will be happy to provide you with a realistic evaluation of your holdings documented in an attractively bound report. Our services are thorough and the price reasonable. & ASSOCIATES, INC. NEGOTIATIONS ■ APPRAISALS ■ FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. CHICAGO DALLAS SAN RANCiSCO 1737 DeSaies St., S.W. Tribune Tower B-<3i St. :i: 5--e- St. RADIO • TV • CATV • NEWSPAPERS n H&B, RKO GENERAL FORM CATV FIRM Will operate over 50 systems with 100,000 subscribers Honorary alumnus A helping hand from a com- mercial broadcaster has enabled the San Fernando Valley State College in Northridge, Calif., to have its own educational FM sta- tion, kedc-fm. Saul R. Levine, owner of kbca(fm) Los Angeles, learned that the educational in- stitution had long wanted a sta- tion of its own, but was unable to get the necessary money from the state, so he donated a transmitter and antenna to the college and, in his professional status as an at- torney, drew up the application papers filed with the FCC for the new station. A new, major entity in the commu- nity television field was in the making last week. Involved are RKO General and H&B American Corp., both already substan- tial CATV owners. After a stock transaction is con- summated— -and this must wait FCC ap- proval for one element of it — H&B American will own and operate over 50 CATV systems, serving 100,000 sub- scribers, with RKO General owning about 56% of H&B through its wholly- owned subsidiary, Video Independent Theaters Inc., Oklahoma City. The transaction, announced last Thursday, proposes to turn over to H&B the RKO General CATV subsi- diary, Vumore Inc., and a microwave relay subsidiary, Mesa Microwave Inc. In return, RKO General, which already owns 576,000 shares (20%) of H&B plus debentures totaling $500,000, will receive 1,550,000 shares of H&B. Mr. O'Neil H&B's capitalization will be increased from its present 4 million shares to 5 million shares of common voting stock, with both remaining at 10 cents a share par value. Vumore Inc. will be liquidated. Vote in December ■ H&B stock- holders will vote on the deal at a stock- holders meeting in December. Details of the transaction were sub- mitted to the FCC last week. FCC ap- proval is necessary for the transfer of Mesa Microwave, a common carrier relay which serves Vumore cable sys- tems in Arizona. As part of the deal H&B can bor- row up to $2 million from RKO Gen- eral at 6% interest for expansion and modernization. In addition to its pres- ent 24 CATV systems with 70,000 cus- tomers, H&B is building four, and holds franchises for three more. Eleven States ■ H&B systems are in California, Alabama, Arizona, Colo- rado, Idaho, Iowa, Maine, Montana, New Jersey, New Mexico, Washington and New Brunswick, Canada. H&B also owns two microwave relay systems, H&B Microwave and H&B Communications Corp. The company grossed $4.45 million in the fiscal year ended July 1, and earned $1.4 million before depreciation, David Bright, chairman and president, said. It has a tax credit of $3 million from previous years' losses, he said. Last Thursday, following announce- ment of the RKO General-H&B American deal H&B American closed with a gain of 1.8 on the American Mr. Bright Stock Exchange, closing at 3V4. RKO General's Vumore operates 27 cable systems with 30,000 sub- scribers primarily in the Southwest. Vumore is a subsidiary of Video Inde- pendent Theatres Inc., Oklahoma City based chain of movie houses in the Southwest, which RKO General pur- chased in 1961 for over $4.5 million from the estate of the late Henry Griffin. Vumore and Mesa Microwave, Mr. Bright said, had sales of $2.2 million and net operating profit before depreci- ation and taxes of $1.16 million for the fiscal year ended July 31. NAB 'Future' committee to hold 3d meeting Pay television, community antenna TV and the FCC's UHF policy will be the major items of discussion Wednes- day (Oct. 9) when the Future of TV in America Committee of the National Association of Broadcasters meets in Washington. The broad goal of the com- mittee is to recommend to the NAB board new policies to be followed in all three of these areas. This will be the third meeting of the committee, under Chairman Dwight Martin of wafb-tv Baton Rouge, La., since it was formed last February. At its last session in June, the committee heard a detailed staff report on pay TV and directed the gathering of further material on the problem for con- sideration at this week's meeting. The committee is considering if NAB should change its opposition to pay TV over the air, or if it should be expanded to include wired systems. Discussions have been held on whether the NAB should retain an outside consultant for a major study of pay TV or whether a staff position should be created for this purpose. Two broadcast groups buy Coca-Cola franchises Coca-Cola bottling franchises have been acquired by two broadcasting groups. Wometco Enterprises, Miami, Fla., has announced an agreement to buy the Coca-Cola Bottling Works of Nashville, Tenn., in a multi-million transaction. The bottling company op- erates plants in Nashville, Lebanon and Springfield, Tenn., owns 50% interest in companies operating similar bottling works in Dickson and Columbia, Tenn., and has a royalty interest in a plant in 78 (THE MEDIA) BROADCASTING, October 7, 1963 It's a fact . . . j Gr. E/s 7629 and 8092 image ortliicons are highly sensitive. : long-lived tubes . . . up to 9000 hours and more . . . signal-to-noise ratios, versions, we've quieted however, were a hit low. . . them down . . . (36:1 and 34:1 average) (to 48:1 and 37:1) HOW? . . . with design improvements utilizing semiconductor target material. G. E.'s new I.O.'s are designated the GL-7629A and GL-8092A . . . why don't you try one in your camera? In fact, try the whole line of newly improved G-E image orthicons: G-E Type GL-5820A, S:N— 48:1 GL-7293, SiN— 45:1 GL-7629A, S:N— 48:1/ GL-8092A, S:N— 37:1 GL-8093, S:N— 55:1. For your .free facts folder, containing data and application notes on the expanding line of G-E image orthicons and vidicons, write to General Electric Company, Room 8005A, Owensboro, Kentucky, or call your nearest G-E Industrial Tube Distributor, today! "Progress Is Our Most Important Proc/ucf- GENERAL # ELECTRIC Commercial broadcaster pledges aid to ETV Midcontinent Broadcasting Co. has pledged equipment and other support to South Dakota State Col- lege, Brookings, in the school's ef- forts to apply for and operate chan- nel 8 in that city. Midcontinent, licensee of kelo- am-tv Sioux Falls, kdlo-tv Flor- ence and kplo-tv Reliance, all South Dakota, will donate $107,000 in TV equipment, including a 700- foot tower and antenna and two im- age orthicon cameras. The company also has offered to provide legal and engineering services. Midcontinent said its aid will enable the college to be eligible for Health Education and Welfare matching ETV funds. Joe Floyd (1), president of Mid- continent, presents Dr. H. M. Briggs, president of the college, with the list of the donated equipment. Mr. Floyd is a member of the school's advisory council. Murfreesboro, Tenn. Wometco already holds both a Pepsi-Cola and a Canada Dry franchise for the Bahamas. And Black Hawk Broadcasting Co., Waterloo, Iowa, announced it has pur- chased the stock of the Coca-Cola Bot- tling Co. of Waterloo. The purchase price was not disclosed. Stations included in Walker's libel suits Libel suits totaling $26 million against newspapers and radio and TV stations have been filed by former Major Gen- eral Edwin A. Walker because of news reports of his activities at the Univer- sity of Mississippi last year when Negro James H. Meredith was enrolled. Claiming that false statement were made about him in the news reports of the riot at Oxford, General Walker asked damages of: ■ $10 million against the Atlanta Journal and Constitution and Ralph Mc- Gill, Constitution publisher. The news- papers are affiliated in ownership with wsb-am-fm-tv Atlanta, although the stations were not mentioned in the suit. ■ $2 million against the Fort Worth Star-Telegram, Publisher Amon G. Carter Jr. and the newspapers' wbap- am-tv. ■ $2 million against the Louisville Courier-Journal and Times and its radio station, whas. ■ $2 million against the St. Louis Post-Dispatch and its ksd-tv. ■ $1 million against Newsweek Maga- zine. Newsweek is owned by the Wash- ington Post Co. (Washington Post), which owns wtop-am-fm-tv Washing- ton and wjxt(tv) Jacksonville, Fla. Neither the Post nor the broadcast sta- tions are mentioned in the suit. Other suits ask for $2 million from the Associated Press of Mississippi, $1 million from the Denver Post, $3 million from the New Orleans Times-Picayune, and $3 million from the Delta, Green- ville, Miss., Delta Democrat-Times and its editor, Hodding Carter, in connec- tion with a speech Mr. Carter made on the Oxford incident. PROGRAMING 100 Grand7 dead after three weeks LACK OF AUDIENCE RESPONSE KILLS ABC-TV'S BIG MONEY QUIZ SHOW The first casualty of the new TV sea- son came last week as ABC-TV dropped 100 Grand after its third week on the air. The network planned to program a crime documentary, Cosa Nostra, on Oct. 6 in the Sunday, 10-10:30 p.m. period and was considering the F. D. R. half-hour series as the possible replace- ment, starting probably on Oct. 13. ABC-TV's big-money quiz entry, the first since the rigging scandals of a few years ago, failed to receive audience attention in its first weeks and apparent- ly had little possibility of picking up additional viewer interest in the weeks that lie ahead. During its run, 100 Grand gave out $20,000 in cash and $5,500 in savings bonds. The show's executive producer, Robert Stivers, was quoted in agree- ment with the network decision but he indicated he'd develop two other quiz shows for ABC-TV. ABC-TV, which had been riding high in the 26-city Trendex overnight reports of the new season on the basis of its first week splash of the season, showed continued slippage. It was a new ball game as CBS-TV and NBC-TV came in with additional new season entries. According to Trendex overnights, ABC-TV still shows up strong on Mon- day, 10-11 p.m., where it has pro- gramed the new Breaking Point series; on Tuesday, 8:30-9 p.m. with its Mc- H ale's Navy (also a strong contender last season) and the network has made a presentable showing with the last half of Greatest Show on Earth (Tuesday, 9-10 p.m.) and with The Fugitive (Tuesday, 10-11 p.m.). NBC-TV and ABC-TV also got most of the ratings pie Wednesday night, ac- cording to Trendex's overnight for Oct. 2. CBS-TV came out on top in only one half-hour (at 10 p.m. with the Danny Kaye Show though it was nosed BROADCASTING, October 7, 1963 1963 Ted Y. Rodgers Awards for publication writers and radio / TV producers $8,000.00 IN AWARDS for published or broadcast reporting on metropolitan transportation problems Writers of published articles or editorials and pro- ducers of radio/television programs that con- tribute to public understanding of metropolitan transportation problems — and possible solutions — are eligible for the 1963 Ted V. Rodders Awards. The Awards are sponsored jointly by the ATA Foundation (American Trucking Industry) and Trailmobile (manufacturers of truck trailers). As leading members of the nation's transporta- tion complex, the sponsors' purpose in offering these awards is to recognize outstanding contri- butions toward community understanding of the ru 1 . Entries will be judged on the basis of scope, thor- oughness, writing and reportorial skills as they contrib- ute to public understanding of the problems, planning and financing of transportation facilities responsive to the efficient movement of people and goods to and from and within metropolitan areas. 2. Entries in the 1963 Competition must have been published or broadcast on or between the dates of January 1, 1963, and December 31, 1963. 3. Articles, editorials and programs of any length are eligible. A series of articles or broadcasts will be con- sidered a single entry. 4. There are three categories of participation: Maga- zines; daily -'weekly newspapers : radio television. Ma- terial printed in publications devoted primarily to the transportation industries is not eligible. problems of transporting people and goods to and from, and within metropolitan areas. Awards are offered for published articles in three media : Newspapers . . . magazines . . . and radio/TV public service programming on the subject (local or network). First Award in each category is $1,500; second award $700: third award S300. Entries from weekly newspapers will compete in the general newspaper category but are also eligible for a special $500 award reserved for weeklies only. Plaques will also be awarded to winners in all categories. les: 5. Awards will be the same in the three categories: First— $1,500: Second — $700; Third— $300. There is also a special $500 weekly newspaper award. 6. Entries will be accepted until December 31. 1963 (postmark). They should be mailed to: Ted V. Rodgers Awards. The ATA Foundation. Inc., 1616 P Street, N. W., Washington 36, D. C. 7. Material submitted will be returned only when specifically requested. Radio TV stations may submit in addition to scripts other supporting material such as audio tapes, video tapes, film clips, etc. Decision of the judges will be final. In event of ties, duplicate prizes will be awarded. This awards program is sub- ject to state and national regulations. Winners will be notified by special letter. A complete list of winners will be available to all entrants and those requesting it. TRF-53 BROADCASTING, October 7, 1963 TRAILMOBILE member AMERICAN TRUCKING INDUSTRY out by NBC-TV's Eleventh Hour in the 10:30-11 p.m. period). As of that night, all new network programing for the season had been seen. An exception was Perry Como who is now in a new time period on NBC-TV— Thursday, 10-11 p.m.— and who started his new season on Oct. 3. On Wednesday, The Virginian in its 90-minute period dominated the Tren- dex reports up to 9 p.m. when ABC- TV's Ben Casey took over for the hour, outrunning both Hillbillies and Dick Van Dyke on CBS-TV. NBC-TV's new Espionage series that started that night at 9-10 trailed both Casey and the CBS- TV shows. On the basis of the Sept. 27-Oct. 1 Trendex, CBS-TV would appear to be out front in most time periods Saturday through Tuesday nights but failing to come out on top in any period on Fri- day evening. NBC-TV was particularly strong on Friday night, leading in each time period. Friday, Sept. 27 Rating Share 7:30 ABC 77 Sunset Strip 10.4 30.6 CBS Great Adventure 7.5 22.1 NBC Showtime 12.3 36.2 8:00 ABC Sunset Strin vUi i JV/ L \jv.t i yJ 12.6 27.7 CBS Grpat Adupntnrp 10.2 22.4 NBC Showtimp 16.0 35.2 8:30 ABC RijrUp'c I aw UUI r\C O LaVV 11,7 25.5 CBS Rnntp fifi 7.1 15.4 NBC Rnh Hnnp 23.9 51.9 9:00 ' ABC Riirkp'c 1 aw uui r\ c o low 8.5 18.5 CBS 7.9 17.2 NBC Hope 26.1 56.8 9:30 ABC Farmer's Daughter 12.0 27.3 CBS Twilight Zone Harry's Girls 14.3 32.5 NBC 14.7 33.4 10:00 ABC Fights 8.5 18.4 CBS Hitchcock 17.1 37.1 NBC Paar 17.7 38.5 10:30 ABC Fights 7.4 15.6 CBS Hitchcock 13.8 29.1 NBC Paar 22.5 47.5 Saturday, Sept. 28 7:30 ABC Hootenanny 9.2 22.0 CBS Gleason 17.7 42 2 NBC Lieutenant 11.5 27.4 8:00 ABC Hootenanny 7.9 17.7 CBS Gleason 17.2 38.6 NBC Lieutenant 15.0 33.6 8:30 ABC Welk 14.6 28.0 CBS Silvers 19.5 37.4 NBC Bishop 13.1 25.3 9:00 ABC Welk 17.7 33.7 CBS Defenders 15.7 29.8 NBC Movie 14.6 27.8 9:30 ABC Lewis 17.5 31.4 CBS Defenders 19.9 35.7 NBC Movie 15.1 27.0 10:00 ABC Lewis 15.8 29.7 CBS Gunsmoke 19.6 36 8 NBC Movie 16.7 31.4 Rating Share 10:30 ABC Lewis 13.4 28.8 CBS Gunsmoke 17.2 36.8 NBC Movie 15.6 33.4 Sunday, Sept. 29 7:30 ABC IVILr lice lei b 20.5 fj\ a rti an IVIdi Udl 1 41.4 NBC Walt ni^npv 14.3 29.0 8:00 ABC IVILr ilcclci b 1 1 "i 22.3 O DO Qi 1 1 1 \\i an OUH 1 Vail 7& 3 47.0 NBC n i c n a \i uibiicy 14 1 27.4 8:30 ABC Arroet ft. Trial 1 / .0 30.9 Qf il 1 iwan OUIIIVd.ll ?A 1 41.7 NBC Grinrll 1 9 7 10./ 23.6 9:00 ABC Arroct fL Trial HI 1 CM a llldl 14 9 26.0 CBS 1 nnu C ar 1 anrl juuy udi idiiu L 1 . J 40.0 NBC Rnn an7S" DUUdl l/d 18 7 10. / 34.2 9:30 ABC Arroct fL Trial nl 1 cM ot 1 1 Idl 14. L 24.3 CBS juuy udi idi iu 41.5 NBC Rnn an7a DUndll la ift n 10. u 30.8 10:00 ABC 1UU UldllU u.o 11.9 CBS OdllUlU Lfdlllcld L. J.O 55*3 NBC Du Pont 12.4 23.4 10:30 ABC News Reports 4.0 8.9 UDO lA/hat'c Mw 1 ino? vviidi b i vi y Line i 98 7 CO. 1 sq n J J.U NBC [111 Pnnt uu rum i n q 9? 5 Monday, Sept. 30 7-1(1 ABC Hi ito r 1 im itc 1? 7 29.0 CBS Tn TpII Thp Truth 1 U 1 Ml 1 lie 1 1 UUI 33.1 NBC IVIUVI c 1 3 1 10.1 2g'g 8:00 ABC Hi itor 1 i m itc UULCl l 1 1 II 1 1 . 14 q 30.3 CBS 1 Hnt a' Q or rot ivc \ju\. a Oc^icL Ifi 7 1 u. / 33.9 NBC Mnw i o IVIU V l c IS 7 i j./ 31.8 8:30 ABC Waonn Train VVdgUM 1 1 a 1 1 1 14.5 27.7 CBS Lucy ?1 fi C 1 .u 41.3 NBC Mm/io IVIUV l c 1 ? 1 24.3 9:00 ABC Waonn Train VVdgUI 1 II d 1 1 1 1 8 A 34.2 CBS riannu Thnmac udi ii ly 1 1 iui 1 1 db iq 3 35.8 NBC Movie 14.0 26.0 9:30 ABC Wannn Train WdgUl l 1 1 d 1 1 1 17 R 30.5 CBS AnHv Griffith niiuy UI Mil III 40.2 NBC Hollywood Story 1 3 R 1 0. J 23.6 10:00 ABC RroaLinn Pnint ul cdrvlllg rum L 1 S Q i j.j 31.5 CBS Fact Qirlo \A/oct Qirlo Ldbl OlUc WcM Ol lie 1 r n 29.6 NBC Sing Along With Mitch 15.0 29.6 10:30 ABC Breaking Point i o n iy.u 37.5 ODo Tact QiHo \A/oc+ QiHo LdSI olQc WeSl olQc '\A "i 98 "X NRP oing Miong witn iviixcn i n io. u 9S 7 Tuesday, Oct. 1 7:30 ABC P nm h at 1 S A 35.3 CBS nil Inn U II 1 U II Q A 21.6 NBC IVII . llUVdK 1 A A 33.1 8:00 ABC Pnmh at UUIIIUd L i s n 1 J.U 30.2 CBS 1 7 n 1 / .u 34.2 NBC ml. INUVdK 1 "i 9 1 J.L 30.6 8-311 ABC MrUalo'c Nam/ IVILndlc i> lidvy 10.0 36.0 CBS QLoltnn OKcl (.UN 17 fi 1 / .0 33.9 NBC Po Hi fin r\cUlgU 1 9 9 23.6 9:00 ABC Proatoct Qhn\A/ nn Farth UlcdlcM ONUW UN udl 111 1 A 9 27.9 CBS Pottirnat liinrtinn rcLllcUdl JUIILLIUII 1 7 7 i / . / 34.9 NBC RirharH Rnnnp 15.0 29 5 9-30 ABC Greatest Show on Earth 18.1 35.0 CBS Jack Benny 16 5 31.9 NBC Richard Boone 14 3 27.7 CBS-TV plans ahead CBS-TV appeared ready last week to begin top-level decision making for the 1964-65 TV sea- son. Item: William S. Paley and Frank Stanton, board chairman and president, CBS Inc., were scheduled to be in Los Angeles last Thursday and Friday (Oct. 3-4). Said the network's announce- ment: "In addition to a review of programs currently in produc- tion the CBS executives' trip to the West Coast will include a com- prehensive survey of programing projects for the 1964-65 season." James T. Aubrey Jr., president of CBS-TV, and key program execu- tives from both the East and West Coasts were expected to take part in the meetings. As of last Monday (Sept. 30), all CBS-TV's new season entries had made their start for the cur- rent season. Rating Share 10:00 ABC Fugitive CBS Garry Moore NBC Lunar Mission 10:30 ABC Fugitive CBS Garry Moore NBC Lunar Mission 16.1 20.1 7.6 16.0 17.0 4.4 7:30 ABC CBS NBC 8:00 ABC CBS NBC 8:30 ABC CBS NBC 9:00 ABC CBS NBC 9:30 ABC CBS NBC 10:00 ABC CBS NBC 10:30 ABC CBS NBC Wednesday, Oct. 2 Ozzie & Harriet CBS Reports Virginian Patty Duke CBS Reports Virginian Price Is Right Glynis Virginian Ben Casey Beverly Hillbillies Espionage Ben Casey Van Dyke Espionage Channing Danny Kaye Eleventh Hour Channing Danny Kaye Eleventh Hour 14.5 4.3 15.2 14.8 6.0 17.0 16.4 14.4 16.8 24.3 21.7 7.9 24.0 22 6 9.2 12.5 17.2 15.9 9.2 16.3 17.2 34.1 42.6 16.0 37.9 40.3 10.4 35.6 10.7 37.4 33.3 13.6 38.4 32.6 28.6 33.4 42.8 38 3 13.9 41.2 38.8 15.8 24.8 34.1 31.5 19.9 35.2 37.1 Triangle adds two shows to syndication list The radio-TV division of Triangle Publications is stepping up its activities in radio syndication with the distribu- tion of two new series, Keiter Contacts and Window on Washington with Ann Blair, Mike Roberts, manager of pro- 82 (PROGRAMING) BROADCASTING, October 7, 1963 gram sales for Triangle, reported last week. Both programs are five-minute, five- times-a-week vignettes. One spotlights Triangle sportscaster Les Keiter in in- terviews with well-known sports per- sonalities and the other Triangle Wash- ington correspondent Ann Blair con- ducting interviews and offering com- mentary on the Washington scene. In addition, a 15-minute version of each show will be syndicated on a once-a- week basis. This is the third program placed in syndication by Triangle in recent weeks, following the release of the 15-minute, weekly Motor Racing Review. Video Industries merges with Tele-Tape Consolidation of Tele-Tape Produc- tions Inc. and Video Industries Corp. of America, both Chicago, through an exchange of stock was announced Tues- day (Oct. 1) by W. J. Marshall Jr., board chairman of Tele-Tape, the sur- viving corporate entity. Voting by stockholders is set for Oct. 25. Both firms have been in business about four years and both provide pro- ducers, advertisers and agencies with mobile video tape facilities for remote production assignments. Tele-Tape has operated chiefly in the East and South- east while Video Industries has operated in the Midwest. Combined gear, valued at over SI million, includes three mobile units with six Ampex VTR's and a dozen Marconi 4Vi-inch cameras. WHN gets New York Mets Whn New York has signed a two- year contract with the New York Mets baseball club for broadcast of home and away games. The broadcasts, to start with pre-season exhibitions next year, will be sponsored by Liebmann Brew- eries for Rheingold beer and Brown and Williamson Tobacco Co. The Mets are moving to whn from wabc. Whn has also signed the New York football Jets. Hartford pay-TV gets hockey The RKO General Phonevision Co. announced last week that the home games of the New York Rangers and Boston Bruins hockey teams and of the New York Knickerbockers and Boston Celtics basketball teams again will be telecast over the company's subscrip- tion TV station in Hartford this fall and winter. John H. Pinro. vice president of RKO General Phonevision, said the hockey schedule will start Oct. 8 and the bas- ketball coverage on Oct. 17. The Hart- ford pay TV system now has 3,400 sub- scribers, according to Mr. Pinto. Superb quality. . . moderately priced . . . the preferred choice on five continents SPOTMASTER 500A TAPE CARTRIDGE SYSTEMS ...NOW FEATURING DELAYED PROGRAMMING 500A — complete record playback unit 505 A — playback unit The new SPOTMASTER 500A series of tape cartridge equipment is winning praise and acceptance throughout the world. These rugged, dependable machines provide snap- in cartridge loading, and split- second, one-hand operation . . . combined with high quality, wide range reproduction and all the time- tested, field-proven SPOTMASTER features. And now something more has been added — the optional SPOT- MASTER 500 A-DL Delayed Pro- grammer. Designed to provide a 6-second to 16- minute delay in the broadcast of program material, the 500 A-DL makes possible "instant censoring". . . lets you delete ob- jectionable program material from interviews and other live origina- tions while the program is on the air. The 500 A-DL may also be used to meet many other delayed programming requirements. With the DL function switched off. the unit operates as a standard 500A recorder / playb ack. On five continents, more stations use more SPOTMASTERS than any other cartridge tape system. Write or phone for full information; learn about the SPOTMASTER lease 'purchase plans . . . mono and stereo models . . . rack-mount or compact models . . . complete line of equipment and accessories . . . 24-hour-a-day ruggedness and de- pendability . . . ironclad, full-year guarantee. BROADCAST ELECTRONICS, INC. 8800 Brookville Road, Silver Spring, Maryland Telephone: Area Code 301 • JUniper 8-4983 Sold nationally by: Visual electronics 356 W. 40th St., New York, N.Y. Canada: Northern Electric COMPANY LIMITED Branches from coast-to-coast in Canada BROADCASTING, October 7, 1963 85 Right to editorialize must be used— Stanton CHARACTER PRICELESS BROADCASTER ASSET, HE SAYS Broadcasters must use their right to editorialize — or lose it. But they must not abuse it — or they will invite govern- ment regulation. Dr. Frank Stanton, president of CBS Inc., offered this two-edged warning last Tuesday in the opening-day luncheon address at the CBS Radio affiliates con- vention in New York (see page 34). Force in Community ■ Editorializing, he said, is desirable both in the public interest and in the interest of broad- casters. "We ought to be more than a service in our communities," he said. "We ought to be a force. . . . The most priceless asset any broadcasting station can have is character, and we cannot have char- acter by being faceless men, unresolved to arrive at an opinion and unwilling to express it." But the "worst enemy broadcast edi- torializing has now is abuse," he con- tinued. "Nothing is so suicidal and shortsighted as the conviction of a very few broadcasters that, because they hold a license to use the airwaves, their views alone should be entitled to a hearing on their frequencies." The broadcaster who presents only his own views, Dr. Stanton said, defeats "the whole purpose of editorializing," which he described as "nothing more and nothing less than stimulating the formation of opinion by ourselves hav- ing an opinion, and by ourselves ex- pressing it." Interplay of Opinion ■ "How can we possibly be stimulating the free inter- play of opinion unless — far from just permitting the airing of opposite views to our own on our microphones — we seek them out?" he continued. "It is, in my book, a complete negation of the whole idea, the whole reason and point, of editorializing, if the way we do it impedes or diminishes or warps this free interplay of opinion that gives our democracy its essence and its drive." This, he noted, does not mean that broadcast editorials themselves should be half-hearted, ambiguous, weasel- worded or otherwise lacking in force or conviction. Dr. Stanton speculated that, in retro- spect, broadcasters may have been "guilty of timidity and indecision, of indifference and opportunism," by fail- ing to go into editorializing when the FCC first gave them the right by re- pealing the so-called Mayflower Deci- sion in 1949. He said he would not exclude the CBS-owned stations from that charge. But since 1958, he said, the company's seven radio stations have broadcast more than 1,500 editorials and the five TV stations about 350. In one city (St. Louis) the CBS radio and TV stations (kmox-am-tv) took opposing positions on a city charter question, Dr. Stanton noted. One-Fourth Editorialize ■ He cited a National Association of Broadcasters study indicating that 1,476 radio and TV stations, or somewhat more than one out of every four, are editorializing. He said that "this must be an extremely impressive gain over a relatively short period," but that it still leaves "only a little over a quarter of the stations in the country filling this vital function." Radio, Dr. Stanton concluded, "can achieve new levels of influence in this country" and reach "new plateaus of usefulness." The radio broadcaster, he said, "has it within his power to be one of the most respected and the most useful members of his community" — or "to become a cipher by abandoning, or a public nuisance by misusing, one of his highest responsibilities." These alternatives, he said, are not government problems but individual problems, to be answered "in accord with our own concepts of our duties and our opportunities." PADLOCK ON CHECKS Salant hits out at practice of paying for news stories The drift toward "checkbook" jour- nalism— payment for exclusive rights to current, hard-news stories — was criti- cized last Wednesday (Oct. 2) by Rich- ard S. Salant, president of CBS News, in a talk before the CBS Radio Affiliates Association convention in New York (see story page 34). This problem was one of several raised and discussed by Mr. Salant, including the question of the balance between domestic and foreign coverage; the relationship between CBS News and affiliates' newsrooms in domestic news coverage; the problems inherent in mak- ing news judgments in advance of news events, and the issue of fairness and balance in the coverage of major news- stories, particularly those in race rela- tions. Mr. Salant was particularly disturbed about what he called a growing tendency on the part of informational media to pay for exclusive rights to news stories. He asserted that CBS News would It's Here! 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But I am going to hold out against it as long as I can. if it means paying for the right to do this, paying on an exclusive basis so as to deprive everybody else of the right to cover legitimate news stories. I hope I have your support in this be- cause there are some important prin- ciples involved." More Domestic Coverage ■ Mr. Salant advised affiliates that CBS News is desirous of bolstering its domestic coverage by making more extensive use of the affiliates' news-gathering facilities. He urged station officials to impress upon their news directors that CBS is receptive to calls from them on develop- ments of national interest in their areas, and asked them to telephone either the bureau manager in a particular region; the editor-in-charge in New York and, if necessary, Mr. Salant himself. He prefaced this call for cooperation by noting that in the last two years there has been an increase in domestic coverage of news on CBS Radio and a corresponding decrease in foreign and Washington coverage. He reported the foreign cut-ins declined from 48% in the first six months of 1960 to 43% for the same period this year; the Wash- ington cut-ins decreased from 32% in the 1960 period to 29% this year, and the domestic cut-ins rose from 20% in 1960 to 28% this year. Mr. Salant dealt at length with the problems inherent in making news judgments in advance of news events. He stressed that although it is desirable to "beat the competition" by publicizing and getting newspaper listings of the broadcasts of important news events, the network also wants to have the op- portunity of exercising news judgment instead of publicity judgments. Unlike newspapers and magazines which publish after an event, radio and TV don't have that luxury, Mr. Salant declared. A network must decide in advance whether to cover an event live, he observed, adding that CBS News makes every attempt to find the im- portance of an event before it makes a decision. Another critical problem, he said, is related to the coverage of "delicate and complicated" events, particularly those in race relations. It devolves upon the network, he said, to achieve "fairness and balance" in the presentation of such develop- ments. This means that viewpoints with which news officials at CBS may dis- agree should be broadcast if they con- tribute toward rounding out the story, Mr. Salant emphasized. NAACP demands violate Calif. FEPC The demand of the National Associ- ation for the Advancement of Colored People that each technical crew en- gaged in producing films for television or theatrical exhibition in the Holly- wood studios include at least one Negro is contradictory to the California Fair Employment Practices Act, in the opin- ion of the state's legislative counsel. Asked by Charles J. Conrad, state assemblyman from Sherman Oaks, "if a sponsor of a television program di- rects the producer of the program, to hire a Negro as a member of the pro- duction crew in order to have a Negro in the crew, has the sponsor violated that act?" The legislative counsel an- swered "yes." Explaining that reply, the counsel's letter states: "We think that the courts would con- clude in the situation involved in your question that the sponsor of the tele- vision program who directs the pro- ducer to hire a Negro for the crew in order to have a Negro on the crew has attempted to 'incite' the producer to hire a Negro because he is a Negro and to refuse to hire a non-Negro applicant for a job because he is not a Negro." The act "provides that it is an unlaw- ful employment practice for an em- ployer to refuse 'to hire or employ' a person 'because of his race . . . color or ancestry.' We think that if the pro- ducer in the situation described refuses to hire a non-Negro applicant for a job because he is not a Negro, the producer has committed an unlawful employment practice forbidden by the act. Thus it follows that a sponsor, who attempts to incite the producer to hire an appli- cant for a job because he is a Negro and to refuse to hire another applicant because he is not a Negro, has violated the act." A second question asked by Mr. Con- rad: "If the producer of a television program enlarges his production crew by one man and hires a Negro as the additional crewman and refuses to hire another equally qualified applicant for the job solely because he is not a Ne- gro, has the producer violated the act?," also received an affirmative reply. In making his correspondence with the legislative counsel's office public, Mr. Conrad commented that the basis of the Fair Employment Practices Act "is that all persons should be able to seek and hold employment without dis- crimination on account of race, relig- ious creed, color, national origin or an- cestry. This is the law and should be respected. If it is wrong it should be changed not disobeved or evaded." POWER , < and SELLING POWER you get both on WLIB You get the buying power of the nation's largest Negro Community whose last year's spendable income was in excess of $2.25-billion . . . and getting bigger every year. You get the selling power of WLIB, which has been the Number One station in this Community from sign-on to sign-off in every survey taken since 1955.* The combination is unbeatable. Small wonder WLIB has more national advertisers than all other Negro radio stations in Greater New York combined. * PULSE 310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW BROADCASTING, October 7, 1963 Ford Foundation gives $6 million to NET EDUCATIONAL TV GROUP TO IMPROVE PROGRAM QUALITY The Ford Foundation announced last week it is making a $6 million grant for 1964 to the National Educational Tele- vision and Radio Center to bolster a "high-quality" informational and cul- tural program service for noncommer- cial TV stations throughout the country. The grant raises to $86.4 million the amount the Ford Foundation has given for various educational TV projects since 1951. NETRC itself has received $28.2 million during that period. The foundation also announced it is ending any large-scale grant-making activities in instructional activities. Henry T. Heald, president of the foun- dation, noted that this phase of educa- tional TV is sufficiently established and additional foundation funds on a large scale are unnecessary. The NETRC at the same time an- nounced that the grant marks the be- ginning of a major new phase of its activities. Henceforth, it will discon- tinue radio, instructional-television and other related fields and concentrate its efforts in the areas of informational and cultural programing to TV stations. As of this week the organization will be known simply as National Educational Luxury Living! Sensible Location! Specify The New Weston, in the heart of the advertising and broadcasting belt, as your in- town address. Our splendid rooms and suites make an ideal environment for living or enter- taining. Theatres, clubs, shops are advantageously close. NOW COMPLETELY AIR CONDITIONED. Television. More Ahead ■ The $6 million Ford grant will raise NET's operating budget for 1964 to $7.7 million from $6 mil- lion in 1963. Mr. Heald indicated that the foundation would make additional grants in the vicinity of $6 million to NET for several more years, subject to review by the foundation's board of di- rectors. John F. White, president of NET, re- ported that the grant will enable the center to produce programs of quality in the informational and cultural areas, but said there are no plans to increase the number of hours of programs the organization supplies to its affiliated stations. Affiliates now receive 10 hours a week of programing, of which five hours are new programs. Mr. White said there are now 8 1 ETV stations in the country, of which 75 are affiliated with the center. By the end of 1964, he estimated there will be 95 NET-affiliated outlets. The Ford grant, Mr. White said, will enable NET to produce more of its own programs and also will result in a new affiliation policy whereby noncommer- cial stations will receive NET programs for a nominal yearly fee. Executives in the news and informa- tional areas at the three TV networks asserted that NET's move toward the production of higher quality public af- fairs shows would have no effect on their own plans. All of the networks, in fact, indicated they had plans to in- crease the number of public affairs and informational programs in 1964. Sev- eral news executives commented that they "welcomed the competition" from NET. Film sales . . . Science Fiction Features (Allied Art- ists TV) : Sold to wfil-tv Philadelphia; wkbw-tv Buffalo; wnhc-tv New Haven, Conn.; wqad-tv Moline, 111.; wnbf-tv Binghamton, N. Y.; wral-tv Raleigh, N. C; wfbg-tv Altoona, Pa.; wwlp(tv) Springfield, Mass.; wlyh-tv Lebanon, Pa.; kfre-tv Fresno, Calif.; ktsm-tv El Paso, Tex. and wnbe(tv) New Bern, N. C. Churchill, The Man (Seven Arts As- sociated): Sold to wmar-tv Baltimore; ktar-tv Phoenix-Mesa, Ariz.; woc-tv Davenport, Iowa; ktva(tv) Anchorage, Alaska; ktvf(tv) Fairbanks, Alaska; wcsh-tv Portland, Me.; wdau-tv Scranton, Pa.; wtrf-tv Wheeling, W. Va.; wfmy-tv Greensboro, N. C; wfbc-tv Greenville, S. C. and to Am- bro Advertising Agency for Iowa Elec- tric Light & Power Co. for programing in Cedar Rapids, Iowa. Now sold in 11 markets. Stoney Burke (Economee) : Sold to wttv(tv) Bloomington - Indianapolis; kcop(tv) Los Angeles; kgun-tv Tucson, Ariz.; wfaa-tv Dallas-Ft. Worth; weht (tv) Evansville, Ind.; wgn-tv Chicago; kpho-tv Phoenix, Ariz.; cklw-tv Windsor, Ont.-Detroit; wsjv(tv) Elk- hart-South Bend, Ind.; kprc-tv Hous- ton; wtar-tv Norfolk, Va.; wpta(tv) Roanoke, Ind.; ktvu(tv) Oakland-San Francisco; wsun-tv St. Petersburg, Fla.; krex-tv Grand Junction, Colo.; ktul-tv Tulsa, Okla.; kfsa-tv Fort Smith, Ark.; ktbs-tv Shreveport, La.; whyn-tv Springfield, Mass. and ktnt- tv Tacoma-Seattle, Wash. Now sold in 20 markets. 47 markets set for special United Artists Television has reported sales of its six Wolper-UA-TV specials to eight additional sponsors bringing its market count for the series to 47. New sponsors are Jersey Farms Dairy and Home Federal Savings & Loan, Nashville; First Pennsylvania National Bank & Trust, Philadelphia; Illinois Bell Telephone, Springfield, 111.; Bank of New Orleans, New Orleans; Citi- zens Federal Savings & Loan, San Fran- cisco; Prudental Federal Savings & Loan, Salt Lake City, and Montana Public Power for Great Falls, Billings and Butte, Mont. UA realigns TV activities United Artists Corp. announced last week that henceforth its television activ- ities will be combined into one corpora- tion, United Artists Television Inc. In the past, another corporation, United Artists Associated Inc., concentrated on the sale of theatrical films to TV, while United Artists Television produced and sold programs to networks and stations. It was said that present employes and officers will continue in their respective posts in the new corporation. WOR-TV to increase color Wor-tv the only independent TV station in New York scheduling color, has announced a new boost in color- casts effective next spring. An esti- mated 54 hours each week will be in ALL-AUDIO EXCLUSIVE TRY ONE! Write or call collect: Republic News International 132 3rd St., S.E., Wash. 3, D. C. Telephone: 547-3800 World-Famous NEW WESTON BAR & ENGLISH DINING ROOM Here you rub shoulders with the smartest people any time of day. Come in for cocktails and hot canapes. The cuisine is skillfully prepared to Continen- tal tastes. Try it some day soon ... at lunch or dinner. 83 (PROGRAMING) BROADCASTING, October 7, 1963 color, representing about 48% of the station's weekly programing. With the new color expansion, the station will be adding about S500.000 worth of new technical facilities, in- cluding six image orthicon color cam- eras. Its Broadway studios will be re- modeled for live color. The New York Mets (National League) home baseball games will be colorcast. Program notes . . . For next season ■ A half-hour situa- tion comedy titled Kibbee Hates Fitch is being produced for the NBC-TV 1964-65 season by Ellen Enterprises Inc. and United Artists Television Inc. The comedy is the property of Neil (Doc) Simon, whose Ellen Co. is a PKL earnings up in nine-month period Papert, Koenig. Lois, the first agency to issue stock to the public, last week presented a financial statement for the nine month period ending Aug. 31, showing a gain of $76,661 in net in- come over the same period in 1962. PKL reported its application to the Quotations Committee of the National Association of Securities Dealers for daily listing of quotations in the "east- ern list" of newspapers has been ap- proved. The listing will reportedly begin this month. Nine months ending Aug. 3 1 : 1963 1962 Gross billings from which commissions and service fees are derived S14,252.315.00 S10r215. 865.00 Commission and service fee income 2.189.633.00 1.633,224.00 Operating expenses : Production and service costs 870,658.00 598,519.00 Selling, general and administra- tion expenses 791,691.00 668.054.00 Total operating expenses 1.622.619.00 1,266,573.00 Net oDerating income 527,014.00 366.651.00 Other income 643 Net income before federal income tax 527.657.00 366,651.00 Federal income tax 271,379.00 187,034.00 Net income 256,278.00 179,617.00 Number of shares outstanding 511,910 511.910 Outlet Co. has drop in broadcast revenue Total retail sales of the Outlet Co., Providence. R. I., were up, but revenues from broadcasting (less expenses), serv- ice charges and miscellaneous sources as well as net earnings were down in the first six months of the year compared with the same period in 1962. The Outlet Co. is a department store which also owns wjar-am-tv Provi- dence, and recently acquired wdbo-am- BROADCASTING, Octeber 7, 1963 co-producer. The series will be based upon life in a fire station. Krebiozen show offered ■ Wjrz New- ark is offering to interested stations tapes of its program, "Krebiozen — the Doctor's Side of the Controversy." The hour program on the controversial drug is available on a cost basis from Wade T. Nixdorff, director of public relations, wjrz, 32 Green Street, Newark. Post mortems ■ Second guessing is the keystone of a new sports show on were Cleveland following Cleveland Browns pro football games. Entitled Second Guess, and created by Charles L. Getz Jr., partner in Wendell and Getz Ad- vertising Agency, Cleveland, the pro- gram uses experts who argue, criticize and commend points in the just-com- FINANCIAL REPORTS- pleted game. Former Cleveland star Cliff Lewis, John Carroll University coach John Ray and Ken Hildebrand, of were, provide the post-mortems. Second Guess shifted from wgar to were Oct. 6 on conclusion of the base- ball season. Cooperative council ■ Wvmc Mount Carmel, 111., not only has permission to broadcast live and direct the bi-weekly meetings of the town's city council, it got the local legislators to change the meeting time from evening to afternoon to accommodate the daytimers sched- uling problems. Noting that citizens have a right to know what goes on at the council meeting, the mayor of Mount Carmel said "radio is an excel- lent way to give them a front-row seat." fm-tv Orlando, Fla. (Broadcasting, July 22). SLx months ended July 27: Retail sales $7 Revenues from broad- casting, less expenses; service charges and other miscellaneous sources Total revenues Cost of goods sold and operating expenses Earnings before federal income tax Federal income taxes Net earnings 1963 ,251,608 726.575 ,978,183 1962 $7,031,310 1.111,063 8,142,373 7,656,352 7,440,361 321,831 702,012 144.500 365.665 177,331 336.347 Meredith earnings up,- sees further progress Progress in improved programing will come only from unregulated eco- nomic endeavor, Meredith Publishing Co. says in its annual report for the fiscal year ended June 30. "We feel that further intrusion of federal regulation in this area is neither warranted nor, in the long run, bene- Everyone's Calling! FIRST TO . . . . . develop TELEPHONE CALL-IN Radio Pro- grams . . . that have the community interest first ; — (Now on many top U.S. Radio stations.) RAHALL RADIO a leader in their areas, in . . . Public Interest Sales Programming. Rahall Radio -"Community Minded WLCY ... St. Petersburg-Tampa, Florida WKAP . . . Allentown-Bethlehem-Easton WNAR . . . Norrisrown-Philadelphia Area WWNR... Beckley, W. Virginia • Represented Nationally by H-R N. Joe Rahall, President 87 ficial in the public interest," the report says. Fiscal year ended June 30: 1963 196? Earned per share $1.68 $1.58 Revenues 71,187.000.00 69,314,000.00 Costs and expenses 67,238,000.00 65,429,000.00 Federal and state income taxes 1,863,000.00 1,787,000.00 Net earnings and special credits 2,232,000.00 2,098,000.00 Rust Craft's annual report Rust Craft Greeting Cards Inc., which owns a group of radio and TV stations formerly known as Friendly Stations, reported improved sales and earnings for the 12 months through August. The report for this year in- cludes a full year of broadcasting opera- tions; last year's comparable period in- cludes only six months of broadcasting. Twelve months ended August: 1963 1962 Net operating earn- ings per share $0.88 — Net sales $33,668,000 $28,273,700 Net operating earn- ings or loss after income taxes* 640,200 (705,900) * Excludes special nonrecurring items amounting after taxes to $110,000 profit in 1963 period; $1,356,700 in 1962. Wometco's first nine months Wometco Enterprises reported that 30% of earnings in the first nine months, amounting to $453,177, were paid in dividends and 70%, or $1,060,- 891, has been retained in the business. It also announced that cash flow gener- ated from earnings amounted to $2,- 359,731 ($1.63 a share) in the three quarters. 36 weeks ended Sept. 7: 1963 1962 Earned per share* $ 1.04 $ 0.92 Gross income 14,826,918 13,099,915 Federal income taxes 1,380,000 1,187,900 Net income 1,514,068 1,317,031 ♦Adjusted for 30% stock dividend paid Dec. 21, 1962. Reade/sterling earnings up Six months ended June 30: 1963 1962 Earned per share* $0.14 $0.10 Gross revenues 5,500,725.00 4,202,063.00 Costs and expenses 5,025,488.00 4,038,594.00 Income before provision for federal taxes 475,237.00 163,469.00 Provision for federal taxes 251,702.00 10,320.00 Net income 223,535.00 153,149.00 *Based on average of 1,544,164 shares out- standing in 1963 period and 1,488,571 shares outstanding in 1962 period. EQUIPMENT & ENGINEERING COLOR WILL HIT $1 BILLION BY '65 Saxon notes continuing upswing in color sales Raymond W. Saxon, president of RCA Sales Corp., last week told a luncheon meeting of the New York Sales Executive Club that the retail sales rate of color TV sets will surpass the $1 billion annual sales rate of black- and-white sets by 1965. Mr. Saxon pre- dicted that the sales rate will pass the $450 million mark this year and reach at least $750 million next year. He noted that RCA's distributor-to- dealer color set sales are running 67% ahead of last year, and color dollar volume has surpassed that of black-and- white. Mr. Saxon said there is now a high enough percentage of regular prime time program offerings in color, and that this area is no longer a "serious deter- rent" in the purchase of receivers in a "mass market." He also said that the once-present problem of color reception quality is another area of doubt that has apparently been removed from the mind of the average consumer. Mr. Saxon noted that price is still a source of hindrance in color sales, and he said, "We cannot foresee a drastic change in this pricing condition over the next few years." Mr. Saxon said the total expenditure for RCA's development and introduc- tion effort in the color TV field is esti- mated at $130 million. He also noted that color TV sales in general have grown to the point where approximately one color set is sold for every nine black-and-white receivers, and it's ex- pected that next year one color set will be sold for every five black-and-white models. FCC re-affirms date for all-channel sets To allay rumors that the FCC really didn't mean to force the production of all-channel TV receivers beginning May 1 next year, apparently rife among manufacturers of television sets, the FCC has written an official communica- tion to James D. Secrest, executive vice president of the Electronic Industries Association. In the letter, the commission says: "We wish to advise you explicitly by this letter that the commission has no intention of deviating from its decision to encourage full utilization of the UHF channels for television broadcasting. We do not intend to initiate any general changes in the principles of the table of channel assignments, including mileage separation requirements for television stations, nor do we anticipate any change in the date (April 1, 1964), after which television broadcast receivers manufactured must be capable of re- ceiving all television broadcast chan- nels. "We hope that this information will dispel any uncertainty as to the com- mission's intention to maintain its present television allocations policies." New RCA beam power tube RCA announces a new forced, air- cooled UHF beam power tube with a capability of 10 kw continuous wave output at 400 mc. The new Cermolox RCA-8437 tube is rated up to 500 mc as a radio fre- quency power amplifier and oscillator in Class C telegraphy, as an RF power amplifier in Class C FM telephony, and is well suited, RCA says, for use as a frequency multiplier, audio frequency power amplifier or modulator, AM or single-sideband linear RF power ampli- fier, television or other broadband am- plifier. ITA becomes Triangle division ITA Electronics Corp., Lansdowne, Pa., manufacturer of transmitters and studio equipment for broadcasting, has become a division of Triangle Publica- tions Inc., it was announced last week. Triangle bought a minority interest in ITA two years ago and acquired the balance of the company less than a year ago. Henry E. Rhea is operating head of Triangle's electronics division. Two more enter color Two more television manufac- turers, Muntz TV Inc. and Ameri- can Television Inc., both Chicago, announced last week they are making color sets available for im- mediate delivery. Both are us- ing the 21-inch round RCA tube. Muntz is stressing three-way combination units since its present sale of black-and-white sets falls into this category. Ranging in price from $425 to $800, the new Muntz color sets also include AM-FM radio and stereo phono- graph. American Television, which makes the deForest brand set, is featuring a color table model leader priced at $299. A step-up model is priced $400 with a com- bination unit at $750. The de- Forest set features a rectangular picture upon the round tube. )8 BROADCASTING, October 7, 1963 FANFARE Red is Johnson's Skelton in the closet 10-YEAR ASSOCIATION HONORED BY ADMEN The 10-year association of Red Skel- ton and Johnson's Wax, said to be the longest star-sponsor tieup in TV history, was honored Tuesday (Oct. 1) by the that "we couldn't afford another." Other tributes came from Warren Dorn, chairman of the Board of Supervisors, Los Angeles county (which proclaimed A look at some Skelton statistics is taken by (l-r) James T. Aubrey Jr., president of CBS-TV; Red Skelton and advertising fraternity of Los Angeles, which packed the ballroom of the Stat- ler-Hilton for a luncheon meeting held under the joint auspices of the ad clubs of Los Angeles and Hollywood and the Advertising Women of Los Angeles. Billed as a "celebration, not a testi- monial," the program nonetheless had its full share of tributes to Red Skelton, Howard Packard, president of S. C. Johnson & Son, praised the comedian for showing a "genuine interest" in his sponsor, his products and his organiza- tion. Mr. Packard recounted how Red of his own volition came to the com- pany's headquarters at Racine, Wis., to entertain the employes and, finding no hall in town big enough to hold those who wanted to see the show, held it outdoors. That was a "TV first," Mr. Packard stated, and another occurred the follow- ing year (1960), when Red taped his Christmas network program in the factory. Mr. Packard announced that the com- pany had established an annual "Red Skelton Scholarship" at the graduate school of Dramatic Arts at UCLA and introduced the first "Red Skelton Schol- ar," Charles McMurray, who will re- ceive enough money to keep him at UCLA for the coming year. James T. Aubrey, president of CBS Television, hailed the comedian as the "one and only Red Skelton," quipped BROADCASTING, October 7, 1963 Howard M. Packard, president, S. C. Johnson & Son Inc., prior to the Los Angeles Ad Club luncheon. Oct. 1 "Red Skelton Day") and from many members of the production staff of the weekly program. Sherman J. McQueen, vice president of Foote, Cone & Belding, Los Angeles, chairman of the day, noted that FC&B, agency for Johnson's Wax, had been associated with the star as long as the sponsor had. Drumbeats . . . Helping hand ■ Woai-tv San Antonio, Tex., has helped bolster the programing of klrn(tv), the city's educational out- let. Documentaries on local problems, generally too costly for ETV's to pro- duce, have been offered to klrn by the WJRZ to WNEW: Thanks' A helicopter pilot-announcer for wjrz Newark gave thanks to wnew New York's morning team of Klavin and Finch for a tip on "the biggest traffic story we've had." Wnew engineer, Ted Suwalski, who lives in New Jersey phoned a report to his station when a burning car on the Hackensack River Bridge created a traffic jam of commuters trying to get to New York. The Klavin-Finch re- port was heard by the wjrz traf- fic reporter, who took his copter up and reported on the fogbound traffic which had backed up al- most 10 miles by the time emer- gency vehicles reached the car at 8:30 a.m. commercial station. Woai-tv shows al- ready repeated over klrn outlet include programs on school dropouts, the pop- ulation explosion, the state prison sys- tem, urban renewal and the city police department. For the hands ■ A 15-page picture story of CBS Evening News with Wal- ter Cronkite made up Dr. Frank Stan- ton's newsletter to CBS employes last week. The story covers the first day of the series' telecast on CBS-TV Labor Day. Silver anniversary ■ Wdbj Roanoke, Va., last week was given a 25-year plaque by Peters, Griffin & Woodward, Inc., the station's representative since 1938. It was the 11th such plaque pre- sented by PGW. Sunday salute ■ A special 4-page sec- tion in the Sunday Nashville Tennes- sean was used to announce the opening of wsm-tv's new studios. The supple- ment utilizing maximum amounts of process color was devoted to the sta- lf)flore titan a decade of Constructive St ervice to l!3roadcailer6 and ike $2roadcaitina J^ndustru HOWARD E. STARK Brokers — Consultants 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5-0405 89 tion's history, personalities, new fall programs and new studio and office facilities. Ding-dong ■ The original tapes of the NBC chimes, historic signature of the NBC Radio network, have been added to the archives of the Hollywood Mu- seum as a gift from the American As- sociation of Television and Radio Art- ists. Microwave march ■ Cjch-tv Halifax, N. S., held a parade in connection with its joining the CTV Television Network in mid-September after completion of the microwave link from Montreal to Halifax. One of the floats in the parade showed a huge television camera and the call letters of the eight other sta- tions on the network across Canada to Vancouver on the Pacific coast. Ugh! ■ Wwdc Washington, which car- ries the Washington Redskins football games, is looking for Joe or Josephine Redskin, "the most typical fan." Prizes include a two-week vacation to Nassau, movie camera, and season tickets to the 1964 Redskins games. Pumpkin hoopla ■ Wxyz-tv Detroit is looking for the largest pumpkin in Michigan and is offering $1 a pound, or if the winner donates his reward to a charity, it will be $2 a pound. The station will use the pumpkin to make Michigan's biggest Jack-O-Lantern. Aerial wedding bells The top of the ferris wheel at an Atlanta amusement park became the setting for a wedding, sponsored and broadcast by wplo Atlanta. The couple was selected from entries received dur- ing a statewide search. Among the more than $3,000 in wedding gifts from the station and amusement park, was a honeymoon trip to Miami. BROADCAST ADVERTISING John F. Bresnehan, William P. Gor- don, William M. LaCava and John L. Owen elected VP's at Foote, Cone & Belding. Mr. Bresnehan and Mr. Gor- don are account supervisors on Kool- Aid account; Mr. LaCava is senior pro- ducer and head of TV commercial pro- duction and Mr. Owen is director of broadcast for New York office. Paul B. Blustain joins J. M. Mathes, New York, as broad- cast production super- visor. He was former- ly with McCann-Mar- schalk as producer of TV commercials. Mr. Blustain W. Paul Tippett Jr., previously in advertis- ing department of Procter & Gamble, Cincinnati, named advertising manager of Autolite Division of Ford Motor Co. John W. Murphy, formerly VP and director of commercial production, Kenyon & Eckhardt, New York, and also executive producer with Filmaster Inc., Los Angeles, joins Needham, Louis & Brorby, Chicago, as TV-radio producer. W. P. Brown, product manager in General Foods' Post Division, named FATES & FORTUNES advertising manager of GF's Birds Eye Division, White Plains, N. Y. E. L. Timberman, associate general product manager, Colgate-Palmolive Co., has rejoined Kenyon & Eckhardt, New York, as a management supervisor and VP. Charles G. Torosian, formerly with Edward H. Weiss & Co., Chicago, and Ronald F. Sandilands, previously with Campbell-Ewald Co., Detroit, join crea- tive staff of Needham, Louis & Brorby, Chicago, as art directors. Robert F. Nelson, formerly with N. W. Ayer & Son, Philadelphia and Chicago, joins NL&B as writer. Hamilton P. Dendel, administrative manager of American Oil Co.'s eight- state New York sales region, named director of public relations in firm's general office at Chicago. He succeeds James M. Patterson who has trans- ferred to American Oil's marketing de- partment on special assignment. Jerome V. Svec, senior market ana- lyst with Motorola Inc. since 1956, joins research department of Clinton E. Frank Inc., Chicago. Bruce R. Kelly and Theodore R. Mars ton join copy staff of Clinton E. Frank Inc., Chicago. Mr. Kelly was with Waldie & Briggs there and Mr. Marston was with Leo Burnett Co. George Beyer Jr. and Robert E. An- derson promoted to merchandising managers in Lever Bros. Personal Prod- ucts Division and Household Products Division, respectively. Mr. Beyer was formerly new products manager of Per- sonal Products Division. Mr. Anderson was special projects manager-consumer relations. Charles M. (Chick) Green joins Sana Inc. as director. Mr. Green has re- cently been a freelance tv spot director. Herman E. Bakken Jr. rejoins Pitts- burgh office of Fuller & Smith & Ross as account executive. THE MEDIA John Scuoppo, manager of promo- tion at NBC, named director, promo- tion for TV network. Mr. Scuoppo will supervise network's national promotion activities in West Coast and New York promotion departments. Gerald E. Rowe, formerly manager of audience advertising and promotion at NBC, be- comes director. He joined network in 1960 as manager, creative services for on-the-air promotion. Mr. Rowe Mr. Scuoppo Bob Price, formerly with San Fran- cisco office of CBS Television Stations National Sales, appointed sales manager of kcbs, CBS-owned radio station in that city, where he started his broad- casting career as a local salesman eight years ago. He succeeds Ken Stratton, who has returned to Chicago office of CBS Radio Spot Sales. Frank Crane has resigned from Broadcast Clearing House to devote full time to developing new business venture to be announced shortly. Mr. Crane was head of Los Angeles office of Tor- bet, Allen & Crane before joining BSH. Allen V. Martini, since last May co- ordinator of sales and operations of Theatre-Vision Color Corp., National General Corp. subsidiary to develop a closed circuit color tv network for theatres, promoted to VP. Before join- ing Theatre-Vision, he was a sales ex- ecutive for Ziv-UA Television. Sergeant Major Bill Mansfield, who retires from Army Oct. 31, will join public relations office of National Asso- ciation of Broadcasters as audio-visual Worldwide assignment Don Davis, retired broadcaster formerly with whb and kmbc, both Kansas City, Mo., has joined faculty of University of the Seven Seas as lecturer on public relations in business. University of the Seven Seas is a floating university offering college credit during 110- day around the world cruise which will visit over 20 ports of call. BROADCASTING, October 7, 1963 assistant Nov. 1. He was most recently in radio-TV department of Pentagon in- formation office, and will replace Art Stamler, who resigned to form own radio-TV production firm. Jack Bolton of The Katz Agency, Atlanta, elected president of Atlanta Radio and Television Representatives Association. Other officers elected last week in Atlanta: Dick Walker, Robert Eastman Co.; Bill Jones, Peters, Grif- fin & Woodward; Joe Sierer, Edward Petry Co.; Barney Ochs, Bernard I. Ochs Co.; Eddy Brandt, Paul H. Hay- mer Co.; and Bill Mason, Storer Tele- vision Sales. William W. Keup, with AM Radio Sales, Chicago, for past two years and before that with Katz Television and Peters, Griffin, Woodward, joins wnbq e and full particulars with first letter. Contact Bill Givens, Program Director, radio station WHAM, Rochester. X. Y. Announcer with first class ticket for even- ing shift. No maintenance. Excellent bene- fits and advancement opportunities in ex- panding multiple station operation. Send resume taoe and photo to WLAM, Albion, Mich. No. 1 station needs Xo. 1 dj. Excellent weather, top pay available. Major health and medical benefits. Must be experienced, swinging dj for top 40 station. For sun, fun, beaches and money contact WLOF, P. OB. 5756, Orlando, Ha., now. Two combo first phone announcers wanted for new station to go on the air Xov. 1st in Sidney. Ohio. Send information and taoe to Ken Kunze. Gen. Mgr., WMYR, P.O.B. 353. Sidney, Ohio. New Jersey — Immediate opening for staff announcer. For interview — WNNJ, Newton. Experienced announcer, first phone ad- vancement, good salarv, 5 station group, 773-3513, WPTW, Riqua, Ohio. Contact Oscar Baker. .Announcer board experience strong on news. WYOS. Liberty, N. Y. Full rime man to gather write and deliver news. Send tape details of experience, salary expected. WVSC, Box 231, Somerset, Penna. Immediate opening for experienced an- nouncer. 5000 watt, network station, in city of 100,000. Must be warm, friendly and able to do good mid-road music show. Taoe with music, news, commercials to P.O.B. 767. Springfield, Mo. Announcers! All states. Tapes to Darden Associates, Box 231, Roosevelt, N. Y., 516- TN8-4912. Choose your job carefully. Many openings with Broadcast Employment Service, 4825 Tenth Ave. South, Minneapolis, Minnesota. 55417. Write today! Technical Chief engineer, 1 kw, 100 miles from New York. $125. Box K-77, BROADCASTING. Quality Rocky Mountain kilowatt needs some announcing. Box L-320. BROADCASTING. Permanent position in one kw daytime operation for chief engineer. Xew Gates equipment. Minimum three years experi- ence. We are a growing operation in me- dium N.H.-Vt. market. State minimum salary requirement in first letter. Good combo man would be considered. Box M-33. BROADCASTING. First class broadcast engineer. Familiar with AM-FM broadcast equhoment. 150 miles from New York Citv. 'Box M-36. BROADCASTIXG. Radio engineer of good character, best technical qualifications for South Texas sta- tion. Box M-52. BROADCASTIXG. Chief engineer or potential chief material. First class directional AM and FM. One of Xew England's best stations and locations. Xo desk chief. No dial twisters. Want highly qualified man currently working as chief who wants to upgrade. Or dedicated engineer who is potential chief material and can prove it after working a while. Ideal if currently located in New England — Middle Atlantic area. Must be capable taking full charge and personally working all phases maintenance and operations. Send irnmediatelv comDlete details current situation. Box M-89, BROADCASTING. Chief engineer-announcer: Good technical man, complete responsibility transmitter, remote and control room equipment. Short announcing shift. KAVT, Rocky Ford, Colorado. Chief engineer. 1000 watts, directional night, call manager WAPX Radio Station, Montgomery, Alabama. Immediate opening for transmitter and first phone engineer, full time, at regional AM davtime station. Send resume to Ken Knecht" WCIT. Lima. Ohio. Wanted: First phone engineer with TV studio equipment maintenance experience. Write or call WCET, Cincinnati 19, Ohio, ohone: 381-4033. Radio and TV. Register for opportunity. Write: Broadcast Employment Service, 4825 Tenth Avenue South, Minneapolis, Minne- sota, 55417. Production — Programing, Others News editor wanted for 111. kilowatt metro- politan, strong in news coverage. Progres- sive, long established station with 3 profes- sional newsmen. Salary excellent, merit raises. Give full details of experience and references in 1st letter to Box J-133, BROADCASTING, Top tune DJ with production skill and sparkle to create commercial rousers, may- be with pd experience too. Midwest. Full information and photo. Box L— 254, BROAD- CASTING. Newsman to take charge of local news bureau. Must be digger. We have the equipment, you have the desire. Established Eastern station. Salary S5200 with insurance plan, health plan, retirement benefits and good advancement opportunities. Box L-322. BROADCASTING. Young chain in midwest is looking for aggressive production minded program man. Send tape complete with production samples, resume and samole cooy to Box L-349, BROADCASTING. Also need first phone announcers. Radio-Productions-Programing. Production- Supervisor with understanding of good for- mat radio. Midwest market. Excellent op- portunity for right man. Expected to do some air work. Middle of road music policy with lots of good production and interesting features. Send complete resume, tape and photo. Box M-10. BROADCAST- ING. Texas group expanding into new market. Need qualified announcers, engineer-an- nouncers, commercial salesmen, announcer- salesmen, news director. State full quali- fications first letter. All held confidential. All tapes returned Dromptly. Box M-54. BROADCASTIXG. Continuitv writer with soeed and commer- cial creativity. Box M-68. BROADCASTIXG. Mature responsible man wanted program director material. Must be fully experi- enced all phases. Opportunity with grow- ing top rated station. Florida east coast. Box M-86. BROADCASTIXG. Production man with copy and news an- nouncing exoerience. Salary open. Tape and resume to KBRZ. Freeport, Texas. All around man to handle sales, programing etc., on only FM stereo in area. Tape, Dhoto. exoerience and salary requirements. Xo phone" calls. Radio station WEPM-FM, Martinsburg, W. Va. Immediate opening for assistant newsman and snorts director. Starting salary S75.00 week. "Apply H. M. Thayer, WGHQ. Kings- ton, Xew York. Program Director-Announcer. Must have good voice, music, production knowledge. Opportunity for advancement. WJTL, Jack- sonville, IlL Continued Immediate opening newsman for 10 kw station. Gather, write, air local news. Rush tape, photo, resume. Include experience in other phases of radio. Excellent opportunity for right man. WPAQ, Mt. Airv, X. C. Full time man to gather write and deliver news. Send tape details of experience, salary expected. WVSC, Box 231, Somerset, Per.r.a. Situations Wanted — Management Temporary management available to those who need it. Ticket. Box L-119, BROAD- CASTIXG. Station manager-program director em- ployed in metropolitan area seeking change for financial reasons. Eight years experience in all phases of broadcasting as well as toD management experience in another industrv. Box M-4, BROADCAST- IXG. Major air, medium market sales, 7 years activity all phases broadcasting attests to management capability. Have turned down management offers. Wasn't readv. Am readv now. Will visit. Box M-69. BROADCAST- ING With twenty years experience successful management Texas radio stations, I am interested in area change within great southwest section. Strong on sales and Drofit for owner. J. M. McDonald, Box 1510, McAllen, Texas. Situations Wanted Sales Imaginative, industrious, youngman wants position as station sales representative. Has 2 years time buying experience, 4 at agency and 1 year as director of sales development and promotion for top radio rep. Excellent track record and references. Will go to anv extreme to get with good station. Box M-84. BROADCASTING. Announcers Personality announcer. Ten years radio, two TV. Married, family, 37. Presently employed but job at imDasse. TaDe. Dhoto, resume on request. Box L-355, BROADCASTING. Sports announcer, seven years experience. Excellent voice, finest of references. Box L-353, BROADCASTIXG. DJ combo, available for weekend. Holidays, 100 miles from N.Y. citv. Will travel. Box L-372, BROADCASTING. 50,000 watt all night dj — newsman anxious return morning or drive time personality show. 9 years good music. Excellent refer- ences, health. Familv — veteran. Northeast- ern states. Box L-369. BROADCASTING. Success isn*t everything, I am the world's 2nd worst dj country to classic. 10 years inexperience and mistakes. Bad habits in- clude: marriage, 1 offspring, no smoking, social drinker, a joiner. Good habits have I none — somewhere there is a place for everyone — even me. Box L-375. BROAD- CASTING. Announcer-air salesman, 1st phone, wants to locate in midwest, good voice, have ex- perience, versatile, professional, taoe avail- able. Box M-l, BROADCASTING. Attention: Indiana stations (prefer Indiana- polis), also Louisville, Ky. Experienced in adult format and top 40. Married — reliable— 5 years exoerience. S90 min. Box M-2, BROADCASTIXG. Personaliry with production, 3 years ex- perience. Wants California, southwest and northwest. Box M-5. BROADCASTING. ReUable announcer wants part-time work Los Angeles \dcinity. Need exp. more than money. Teleohone Normandv 1-8915 or write Box M-6. BROADCASTING. Number one area personality. Would like to move up. Top 40. Presently program director. Jock voting, orefer Xew England. Box M-7, BROADCASTIXG. BROADCASTING. October 7, 1963 103 Situations Wanted — Announcers Announcers — (Cont'd) Production, Programing & Others Continued Attention: Major markets, 50 kw nets. Excellent announcer-dependable, competent No. 1 ratings, 1st ticket, 12 years, experi- enced all phases, family man. Box M-9, BROADCASTING. Announcer-disc jockey, first phone, over one year experience, presently employed doing combo, can swing sweet or solid, young, single, seeking move up, tape, re- sume. Box M-12, BROADCASTING. Washington, D. C. area-announcer — 1st phone — young man, married, experienced, tight production. Box M-14, BROADCAST- ING. Professional morning funny man with tasteful approach, maintaining number one rating with number two station. Box M-19. BROADCASTING. Now available, Negro announcer dj. Good sound, tight production. Dependable, hard worker. Willing to relocate. Box M-26, BROADCASTING. Top 40 dj with bright sound wants to move up. Have highest ratings and first class license. Box M-31, BROADCASTING. Announcer-deejay, Pacific northwest, 26, married, veteran, 9V2 years experience. Strong on beepers, interviews, news. 3rd ticket. Middle-of-road west coast station. $525. Box M-32, BROADCASTING. Announcer with combo experience at the number one non-metropolitan station in Minnesota. Single, available. Box M-35, BROADCASTING. Announcer. Good all phases. Prefer news. Daytimers state duties. Salary. Box M-39. BROADCASTING. Announcer — restricted permit. Recent broadcasting school graduate — no experi- ence—prefer FM. 6 to midnight. Age 52, single. Box M-46, BROADCASTING. No. 1 Pulse rated dj & experienced chief engineer seeks position with modern sta- tion in northeast. $120 week minimum. Available immediately. Box M-48, BROAD- CASTING. Combo-announcer experienced all phases, 1st ticket, dependable, family. Desires greater opportunity. Box M-51, BROAD- CASTING. Ten years professional experience, finest background. Know formula and standard. Veteran with college. References. East or midwest. Box M-67, BROADCASTING. Announcer — 6 years experience — prefer northeast coast states. Married man. Box M-74, BROADCASTING. Looking for November opening in north- west Iowa or surrounding states. Can't leave till then as wife teaches school. Box M-76, BROADCASTING. Announcer looking for a start, can handle news, commercials, d.j. Willing to travel. Box M-80, BROADCASTING. Newscaster, authoritative, deejay, relaxed on fast board, Negro, mature, family. No shouter, N. Y., D. 6. areas. Consider week- ends. Box M-81, BROADCASTING. NBC Newsman available to any top market in U. S. or Canada. Details and resume ready. Employer will recommend radio and or TV station in upper 50 only please. Box M-82, BROADCASTING. 1st phone combo. Presently employed in Pa. Like to relocate to Conn., N.E. area. 5 years TV engineering and 6 months radio combo experience. Box M-85. BROADCAST- ING. Well rounded air personality, bright sound- ing dj, announcer experienced — all phases — tight board, authoritative newscaster. Re- motes/beepers, professional attitude. Co- operative. Box M-90, BROADCASTING. Bob Costigan, disc jockey-newscaster, fully experienced, tight board. Seeks full time, east coast. Excellent references. Tape, re- sume furnished. 53 Behan, Staten Island 6, N. Y. Announcer, 1 year experience. Smiling voice with sincerity. Married. Desire per- manent dj position at middle-of-road or good music station. Larry Nelson, 1823 Hutchins Ave., Rockford, Illinois. Call even- ings 815-968-6235. Experienced, sincere, and versatile. Can handle any format. Strong news, natural air salesman, and sportscaster. Prefer mid- west. Contact: Tom Mirshak, 1235 Clover Ave., Rockford, 111. Major market announcer/newsman, 34. offers ability, versatility, 8 years experi- ence, taste, permanence to active non-rock station. Call, write, wire K. Lawrence, WWJ News, Detroit, Michigan or call 272- 3541 evenings. First phone announcer, B.S. degree in busi- ness administration. 25, experienced, mar- ried. Excellent credit rating. Desires to move up with well-established top 40 sta- tion, but will consider good music. Will relocate. References. Contact Dick Sharpe, 212 East Academy St., 687-4693, Fuquay Springs, N. C. First phone announcer. Age 33. $100 mini- mum. Call 314-014-2174. Johnny Jackson, Cardwell, Mo. Top forty jock — 4 years experience — mar- ried— good references — Rusty Draper — MU — 3-4217— Rusk, Texas. Florida market; announcer two years ex- perience. Good voice, tight production. Call (305) 238-4229 or write Ken Roberts, 8190 SW. 185th St., Miami 57, Florida. Experienced network announcer available soon. Presently employed as summer relief announcer at WTOP-AM-FM-TV, Washing- ton. D. C. and as C.B.S. staff Washington, D. C, seeks position of security at estab- lished large market outlet. Experienced in sports, news and record shows as well as staff duties. 15 years experience. Willing to relocate for the right financial contract. Write or wire— Ted Work— WTOP Broadcast House— Washington, D. C. or call 244-5678. Announcer experienced, seeks job in sta- tion with staff of more than 3, no rock and roll considered. Jack J. Quirk, Rt. 3, Thomson, Ga. Phone 595-4549. Technical Attention: Pittsburgh, Wheeling. Youngs- town and surrounding area. Chief engineer 5 kw AM & FM desires relocation as staff engineer or chief. TV staff engineer also considered. Technical school graduate, single, young, draft free. Previous experi- ence includes studio and production engi- neering. Box M-40, BROADCASTING. Experienced radio-TV operating engineer. Any location considered. No announcing. Box M-71, BROADCASTING. Wanted: Position as jr. consultant. Sev- eral years experience-references. Box M-75, BROADCASTING. 1st phone Grantham graduate, 23, single, draft exempt, 2 years college seeks per- manent position South Jersey, Philadelphia, Washington. Willing to learn announcing. 202-362-9773. Production — Programing, Others Pittsburgh program director desires pro- graming job in any metro market. Strong on production, promotion, ratings. College grad., married, references. Box L-342, BROADCASTING. Attention Philadelphia and vicinity! I want to specialize in news — writing and airing. 2 year varied announcing experience, B.A. in radio speech, plan to study journalism. Box M-37, BROADCASTING. 13 years radio & television experience as announcer/director and program director. Wish position as program director or news director. Available 31 October. Leaving present position at own decision. Box M-38, BROADCASTING. Continued Wanted: Wisconsin market. Administrative, some air. Sixteen years experience, present- ly large market. Family, best references. Box M-55, BROADCASTING. Newsman-college graduate, good writer, authoritative delivery. Five years experi- ence. Four major market. Double on dj, sports. Also seeking TV chance. Box M-78, BROADCASTING. Newsman college graduate. Year experi- ence, ambitious, first phone, no mainten- ance. Box M-83, BROADCASTING. TELEVISION Help Wanted — Management Midwest TV station seeking general man- ager. Perhaps sales manager now looking for general manager position. Production background helpful but not necessary. Ex- cellent opportunity. Box L-362, BROAD- CASTING. Television sales manager midwest network affiliate experience, able direct local sales staff. First class job for first class man. Boozers, floaters, loafers don't reply. Con- genial staff, fine living conditions for ag- gressive man who will settle down, raise family, join church, work hard and make money. Starts $10,000 plus. Box L-253, BROADCASTING. Help Wanted — Sales Wanted — TV sales: Sales service man be- tween 22-28 with sales and/or traffic radio or TV experience. This large southern market offers opportunity for growth within TV sales dept. Write or wire: WAII- TV, Atlanta, Ga. Help Wanted — Technical Engineering Supervisor — major market unionized TV operation needs manager to take charge of day-to-day technical opera- tions. Degree preferred. For confidential handling reply to our consultants. Box M-28. BROADCASTING. Licensed experienced TV transmitter and studio engineer needed. Must be familiar with RCA black and white and color equipment including studio, film trans- mitter, microwave and VTR. Maintenance experience essential. Midwest location in university town. Send background and ex- perience with salary requirements and photo to Box M-44, BROADCASTING. All replies will be acknowledged. Major So. California station looking for TV studio technicians with all-around experi- ence, including camera, video, studio, etc. FCC first phone required. Send resume to Box M-47, BROADCASTING. Midwest UHF has opening for engineer with first class license. Position requires operation of AM/FM/TV control rooms and transmitters. Experience in radio or TV desired, but others will be considered. Box M-50, BROADCASTING. Experienced engineer, best technical quali- fications, for Texas station. Box M-64, BROADCASTING. Qualified TV engineer trainee with first phone for Texas station. Box M-65, BROAD- CASTING. Maintenance chief for southwest station. Must have superior technical qualifications. Box M-60, BROADCASTING. Assistant chief engineer with proven ability for Texas VHF. Box M-61. BROADCAST- ING. Broadcast engineer. First phone license and minimum four years experience in broad- cast radio and television maintenance and modification. Apply University of Minne- sota Employment office, room 10, Morrill Hall, Minneapolis, Minn. Studio Engineer experience in service main- tenance and video tape recording. Con- tact Fred Edwards, WVUE-TV channel 12r New Orleans. Telephone 525-9011, (Area Code 504). 104 BROADCASTING, October 7, 1963 TELEVISION Production — Programing, Others For Sale Help Wanted — Technical — {Cont'd) Experienced transmitter operator— Central Texas max. power educational VHF, new installation, RCA TT50 transmitter. Con- tact Bob L'Roy, KLRN-TV, Star Route 2, New Braunfels, Texas. Young capable studio engineer wanted im- mediately. Permanent position with pro- gressive VHF station, supervisory position available if qualified. Chief engineer, WJBF- TV, Augusta. Ga. Television transmitter engineer-switcher needs first phone and car. Contact Carl Anderson. KREY-TV. Montrose. Colorado. Production — Programing. Others Texas VHF station looking for excellent continuitv writer. Box M-58. BROADCAST- ING. Director with creativity wanted in south- western resort citv. Box M-59. BROAD- CASTING. Experienced, dependable newsman-photo- grapher, adept at gathering and writing news. Box 11-62. BROADCASTING. Alert newsman-announcer to gather write and photograph news, southwest station. Box 11-63. BROADCASTING. Experienced production manager — etc. Con- tact WENH-TV, Durham, New Hampshire. Immediate opening for continuity director (male or female) for growing NBC UHF station in university city. Good opportunity for person now in radio or TV. Continuity department to move up. Call Robert M. Lumpp p.d. WCHU-TV. Champaign. 352- 7673. Situations Wanted Sales TV-Radio salesman: 6 years selling for major network and national rep. Now seeking permanent position with thriving station. Box M-16. BROADCASTING. Announcers Mature announcer-newsman 14 years radio- TV experience, all phases. College, married. Best references. Available mid-October. Box L-360, BROADCASTING. TV staff announcer, mature, professional, personable, versatile seeks move. Box M-57, BROADCASTING. Technical Married man 33, first phone, 4 years ex- perience in television. Desire position as studio or xmitter engineer, preference Eastern states. Box L-334, BROADCAST- ING. Production — Programing, Others Cameramen-editor-director with strong pro- duction background desires position with organization producing documentary films. Resume, samples upon request. Box L-267, BROADCASTING. Thirteen years television experience in top southern market. One year as radio writer prior to TV. Film, video tape and live operation. Presently employed. Have worked on many accounts for national ad- vertising agencies. Married, 2 children. I'm tops and have credits to prove it. If you want experience, creativity and results write Box L-308. BROADCASTING. Announcer-newscaster-writer, buried alive in major market VHF and 40 kw AM, seeks return to smaller market TV. Colleee graduate, 15 years experience. Box L-338, BROADCASTING. News Specialist: 10 years experience all phases radio-TV news. Now employed major market. Ready to move up to chal- lenging position at major market news operation. Conscientious family man ready to gather and deliver top newscast in anv tough market. Box M-13, BROADCAST- ING. IV production and programing: Nine years experience in all phases of TV operation including on air announcing. Desire to relocate in major southwest market. De- tails on request. Box M-3. BROADCAST- ING. Newsreel cameraman, national awards, complete 16mm, stills, slides, complete movie lab. experience, news gathering, di- recting and shooting commercials and documentaries, familv. Box M-91. BROAD- CASTING. A substitute for experience? None's been invented yet! I have 15 years in most phases of radio-TV on local and network levels. Prefer TV news gathering and editing. Each reply promptly answered. Box M-34, BROADCASTING. Producer-director — § years experience. Box M-87. BROADCASTING. Hard working pro — 28, degree. U. of Tex., married. 10 years radio & TV. Excellent TV staff, weather & sports. Good news, appearance & personality. Currently em- ployed radio pd. Bill Dane, 794-4502, Texarcana. Tex. Wanted To Buy Equipment Needed urgently — tower at least 150', audio console, microphones & allied equipment for new AM station in eastern U. S. Let us know what you have to sell. Box K-249. BROADCASTING. Needed: Audio Console such as Gates 51CS. Contact radio KLIN, 404 S. 13th Lincoln, Nebraska. One new or used McKensie unit model ocpB with one channel record unit, also assorted cartridges. Paul Adams. WCPO- TV 2345 Svmmes Street. Cincinnati. Ohio 45206. Will buy or trade used tape and disc re- cording equipment — Ampex Concertone, Magnecord, Presto, etc. Audio equipment for sale Bovnton Studio. 10 B Pennsvlvania, Tuckahoe, N. Y. For channel 5 we need 500 or 1000 watt transmitter and three gain antenna. Box M-56. BROADCASTING. Want to purchase: TK-31 RCA camera field chain. Sync Generator (Field type). One- watt RCA microwave with audio multi- Dlexer. Call or write M. N. Bostick— KWTX- TV. Waco. Texas. For Sale Equipment Television radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave., N.Y.C. Xmission Line; Teflon insulated, 1%" rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused. 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric. 1401 Middle Harbor Road. Oakland 20, California. Tern- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. 4 Bay FM antenna, 8 bay FM antenna phone* 547-1274 Claude Thorpe. Chesapeake, Virginia. ~/%" Coaxial cable, Andrew Heliax. Black sheath covered. Never used. 85c per foot fob El Cajon Electronic Engineering. P. O. Box 012. San Diego 15, California. Thermometer, remote electrical: used by over 100 stations, enables announcer to read the correct outside temperatures from mike position. Installed in less than an hour. Send for brochure. Electra-Temo. Co.. Box 6111, San Diego 6. Calif. Equipment — (Cont'd) 250 watt GE transmitter, good condition, S750.00 PT-6 Magnecord tape recorder, com- pletely overhauled, S250.00 will pack and ship. Box M-29. BROADCASTING. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. Auricon Pro 600 special model CM 77. vari- able area Galvanometer, 400 foot magazine. No amplifier. Camera was never used. Will take Sl.635.00 sells for over 52000.00. Box M-8. BROADCASTING. Commercial crystals and new or reDlace- ment crystals for RCA, Gates. W. E. Bliley and J-K holders, regrinding. repair, etc., BC-604 crystals and Conelrad. Also AM monitor service. Nationwide unsolicited testimonials praise our products and fast service. Eidson Electronic ComDanv. Box 96. Temple. Texas. Almost new tape-a-thon. Model 702-10 with AG. P.O. Box 860 Pittsburgh 30, Penna. GPL 16mm Kinescope recording unit com- plete. Good condition. Contact Al Powlev, WMAL-TV, Washington, D. C. KEllogg 7- 1100. For sale best reasonable offer. Radio remote wagon, Ford Econoline, equipped with Motorola 60 watt base station (modified for mobil) regular and hi-gain antenna — plus Motorola base station, 350 ft. trans- mission line and base antenna. All or part. Truck and equipment in working order. Chief engineer. Radio station WAVA, P.O.B. 7065. Arlington, Virginia. Collins, mod. 42E ant. tuning unit, com- plete remote MTR transformer. 3 RCA Universal. 2 RCA lightweight pickup arms, filters, spare heads. Best offer. Wallace Guotill. KATE. Albert Lea. Minn. Rack-Mount Magnecord PT63-A. PT6-R 5275.00. Two Roberts model 90 575.00 each. Rek-O-Kut model M-12 disc lathe with standard and microgroove gears 550.00. KVLG. La Grange. Tex. CoUins announcer remote console with turntables, in excellent condition, onlv 5600. Box M-73. BROADCASTING. Western Electric 504-B-2. 3 kw, FM trans- mitter. 4-loop. Electronics Research antenna. Make offer. WKNO-TY. Memphis. Tenn. For sale 12 bay RCA-FM antenna, tuned to 105.9 mc, never used, very reasonably priced. Also used 4 bay Andrew antenna can be tuned to any FM channel. 5900.00. Write immediately to Box M-88, BROAD- CASTING. Business Opportunity Small profitable station on Florida Gulf Coast willing to sell up to 49^ to the right man capable of full management. Other radio and allied business interests are reason for selling. All communications confidential. Full details after examination of credentials. Box M-79. BROADCASTING Miscellaneous 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedv Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications. 2221, Steiner St., San Francisco. Attention program directors and dj's — Terse, controversial comments in the actual voices of top Washington public figures. Perfect for controversy — listener response programing. Little cost — big rewards — peak listener reaction. Box M-24. BROADCAST- ING. Recording studio, serving southeast from metropolitan area, fully equipped. A-l reputation, strong potential. Reolv Box M-70. BROADCASTING. BROADCASTING, October 7, 1963 105 Instructions Instructions — (Cont'd) Announcers — (Cont'd) FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located In Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K, Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license In six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G. I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas. Texas. Elkins Radio License School of Chicago- Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing programing, console opera- tion. Twelve weeks intensive, practical training. Finest, most modern equipment available. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. 1st ticket class ... 6 week course, resident or correspondence, Denver, Colorado, a fun place to live and study. Write for bulletin from Signal Broadcasting, 431 W. Colfax, Denver. Also offering 6V2 month announc- ing-station operations course. Free place- ment service. Signal Broadcasting, Denver. Since 1937 Hollywood's oldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 stations. Ratio of jobs to graduates approxi- mately six to one. Day and night classes. Write for 40 page brochure and Graduate placement list. Don Martin School of Radio and TV Arts & Sciences, 1563 North Chero- kee, Hollywood, Calif. "No cram school." San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure. 259 Geary St. Starting date for next class November 4, 1963. Save time! Save money! You get an FCC first class license in just five (5) weeks with R. E. I. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave., Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting October 9 and January 8. For information, references and reservations, write William B. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated schedule. For the man who must get his 1st phone in a hurry, the Los Angeles Division of Grantham schools now offers the proven Grantham course in an accelerated schedule. Next classes begin November 11 and January 13. For free brochure write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. Jobs waiting for first phone men. Six weeks gets you license in only school with operat- ing 5 kw station. One price includes every- thing, even room and board. Can be financed. American Academy of Elec- tronics, WLIQ, Sheraton Battle House, Mobile. Alabama. FCC license in six weeks. Total cost $285. Our graduates get their licenses and they know electronics. Houston Institute of Elec- tronics, 652 M and M Building, Houston, Texas. CA 7-0529. 106 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance. Announcer Training Studios, 25 W. 43rd, N. Y. OX 5-9245. Pittsburgh. FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. RADIO Help Wanted — Sales VP SALES— NEGRO CHAIN Nation's top-rated Negro Radio Group seeking VP to coordinate National- Regional-Local sales of 6 stations lo- cated Tampa — Richmond — Shreveport — Little Rock — Jackson — Birmingham. Must be a "salesman's salesman" en- dowed with unusual administrative abil- ities— common sense — imagination — un- limited drive. Preference to applicants experienced all phases Negro radio — married — 35- 45 — college. Guarantee — override commission — in- surance plan — paid vacation — moving expenses. If you thrive on 70 hours a week — un- der pressure and seek unlimited oppor- tunity with a progressive organization — this is it. Send complete resume — late photo- graph-— references — in complete confi- dence or call McLendon Broadcasting Co.— 960-980 Milner Building— P. O. Box 197— Area 601 948-1617— Jackson, Mississippi. SALES CORRESPONDENT Opportunity for challenging and rewarding position with a major broadcast equipment manufactur- er. Immediate opening in midwesl sales office for a young man who believes in hard work and custo- mer service. Technical background in broadcasting is essential and a college degree is preferred. Send resume with photograph to: Box M-41, BROADCASTING Announcers pilll Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll! Illllllllllllllllllllllllllllllll Itg WEEL Fairfax, Virginia ^ Growing fast in metropolitan Washington, = = D. C. market needs qualified personnel in- = H eluding one combo man. Send tape, resume H L~ with 1st letter. No phone calls please. !e g Jules Henry, WEEL, Fairfax, Virginia. : 1 i; :ii ::! !iiir!iiii:iiiii:!!iii::iiii:iiii:;!iiii:!iiiii;!iiii;[iii!i[iii!!iiiii; Illllllll pilllllllllllllllllllllllllllllllllM I WE CAN AFFORD YOU ! § g This chain operation in a major- g g market paradise cares enough to 3 U hire the very best! If you're differ- g H ent ... if you have a number one g g rating history in a top 50 market g g ... if you know how to move g U without screaming ... if you're g g ready to make the last move of 3 g your career, we want to talk to U §§ you! If you have the exceptional B g talent we want, we have the money S g and staff stability you want! Send W g air check tape, complete resume, g g references, and rating history to : 11 I Box M-18 BROADCASTING § llllllllllllllllllllllllllllllllllllllllllllllllH Production — Programing, Others EXPERIENCED NEWSMAN" — - Network O & 0 (Radio) seeking mature, creative newsman capable of producing documentaries, vig- nettes, series, etc. Send resume, salary desired to: Box L-169, BROADCASTING DEDICATED NEWSMAN with strong air qualities and journa- lism background and/or degree needed for am-tv in mid-Atlantic market. Send resume, tape and photo to: Box M-72, BROADCASTING Situations Wanted — Announcers ATTENTION TOP-TWENTY MARKETS! I want your professional appraisal of my work. Top-forty top flight. In midwest at lower end of top 100 markets. Married, two child- ren; military OK, 24 years old; five years experience; tops in pro- duction, Not looking for a job, just appraisal . . . for now. Box M-53, BROADCASTING TELEVISION— Help Wanted — Sales WANTED: TV SALESMAN We need a hard-working, hard-nosed TV salesman who sells creatively and enjoys competition. Top 10 market network-affiliated station, offering $20,000 per year potential. Send complete resume and late pho- tograph in complete confidence. Box M-30, BROADCASTING BROADCASTING, October 7, 1963 Business Opportunity For Sale — Stations BIG PROFITS. PRESTIGE -DREAM HOME" PROMOTION s-ell it now for "Winter. Spring Profit?. W7QS Cleared -S10.0OO.00 each on two we promoted. >"o ri=k or investment for Station-Exclusive. Call, "Wire, write: Len Heiltroner. W~JQS. Jackson, Miss, Instructions EMERSON COLLEGE Accredited liberal arts col- lege. Specialization in ra- dio, TV, theatre art=. speech, sneech and hearing therapy. B.A., B.S., M.A.. U.S. degrees. Day, evening, summer sessions. Broad- casting, armouncing. wiit- ing, radio and TV produc- tion. Electronic production studio, theatre, Fil radio station, speech and hearing clinic. Outstanding oppor- tunities for achieving pro- fessional competence in acting, directing, and script writing for radio and TV. Coed. 32nd year. For cata- log write: Director of Admissions. EMERSON COLLEGE 303 Berkeley St., Boston 16 Miscellaneous Radio ProgTam Director world news scope — exciting new half-hour series of international news commentary is produced each week in Xew York and is now ready for fall program schedules. Write for free audition tape — Program Service Company, 510 Madison Ave., ZS'ew York 22. Wanted To Buv Stations MAJOR MARKET FM Present owner. Major market FM station, wishes to extend into another major market. Station wanted in one of the following cities, or in the suburbs thereof: New York, Philadelphia. Washington. D. C. San Fran- cisco, Los Angeles. Excellent references, immediate cash. Box M-25. BROADCASTINC For Sale Stations RACE STATIONS Chain operation spinning off 3 staiions in metro markets Easfesn half United 3~:"£ — 1z~ ce-'-'.e =~z -C--" — ce"> tive situations. Answer only it financially qualified. BOX K-S5. BROADCASTING IN THE SOUTH Fulltime station. Present Annual Billings approximately 5170,000.00. Price S200,- 000.00 cash or 5225,000.00 on terms. Box L-184. BROADCASTING Continued THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. CONNECTICUT radio station for sale. Only two stations in county. Low Frequency. 269.000 population mv m. Small amount cash if financially qualified. Box M-ll BROADCASTINC CALIFORNIA Profitable daytime station in. dyna- mic growth and desirable living; area. "Well-equipped and beautifully appointed, PTiced at little more than average annual cash gross of over S80.0O0, Excellent terms to qualified buyer. Bos M-42, BRO AX) CASTING- Radio Station WDAR, Darlington, S. C. will be sold under Order of Court at public auction in said City at 11 a.m. October 14, 1963. For further details apply to undersigned. D. Carl Cook, Receiver, P. O. B. 593, Darlington, S. C. To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS Conn. single daytime S150M terms Fla. single coastal 50M 35M Ca. single fulltime 85M terms Pa. metro daytime 135M 25M M. W. major fulltime 675M 125M buying and selling, check wifh : CHAPMAN COMPANY rsc 2045 PEACHTTtEE ETJ., AT3-ASTTA, GA. 30309 STATIONS FOR SALE NEW ENGLAND. Fulltime. Exclusive. Priced at S85.000. 2Sr: down. Excellent terms on balance. JACK L STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California To reach everyone in BROAD- CASTING and its allied fields, You Can't Top A CLASSIFIED AD BROADCASTING Continued from page 101 of KPHO-TV (ch. 5) Phoenix, Ariz.; Spo- kane Television Inc., on channel 11, North Sookane. Wash.. KXLY-TV (ch. 4) Spokane, Wash. Rulemakings PETITION" FOR RULEMAKING DISMISSED ■ Tamua, Fla. — TamDa Bay Television Co. Reauest"for institution of rulemaking pro- ceeding to assign channel 32 to Tampa-St. Petersburg. Letter requesting dismissal filed Sept. 12. PETITION'S FOR RULEMAKING FILED ■ WTFN-FM Franklin. Ind. — Requests amendment of rules to permit WD7N-FM "o change freauencies and" increase Dower to minimum of 3 kw ERP and to present al- ternates. Received Aug. 21. ■ WXYJ Jamestown, N. Y. — Requests amendment of rules to amend table of FM assignments to allocate channel 269A to Jamestown. Received Sept. 24. ■ KUDL Fairwav. Kan. — Requests institu- tion of rulemaking to add FM channel 221A to Fairway. Received Sept. 24. ■ Huntsville, Ala. — Alabama Educational Television Commission. Requests amend- ment of rules to change table of assignment to change channel 25+ from commercial to noncommercial. Received Sept. 25. Processing line ■ Notice is hereby given, pursuant to Sec. 1.354 (c) of commission rules, that on Oct. 25. 1963, standard broadcast applications listed in aonendix below will be considered as readv arid available for orocessLng. Pur- suant to Sec. 1.106' b) (1) and Sec. 1.361fc) of commission's rules, application, in order to be considered with any application ap- n earing on list or with any other application on file""bv close of business on Oct. 28. 1963. which involves conflict necessitating hear- ing with atmlication on list, must comply with mterifn criteria governing acceptance of standard broadcast annlications set fortn in note to Sec. 1.354 of commission rules and be substantially complete and tendered for filing at offices "of commission in Wash- ington bv whichever date is earlier: (a) close of "business on Oct. 23, 1963. or (b> earlier effective cut-off date which listed aDDlication or any other conflicting applica- tion may have by virtue of conflicts necessi- tating hearing with applications appearing on previous lists. Attached list contains less than usual number of 50 applications in order that action can be taken on all appli- cations Dresently in "processing line — await- ing action" category without any unneces- sary.- delav which might otherwise occur. Attention of any party in interest desiring to file oleadings concerning any pending standard broadcast aoolieation pursuant to Sec. 309BP-15954K i KDAY Santa Monica. Calif. — Continental Broadcasting of California Inc. From 1580 kc 50 kw-D. DA: to 1580 kc, 1 kw, 50 kw- LS, DA-2, unl. iBP-15963). ■ KEYY Provo, Utah— Mid-Utah Broad- casting Co. From 1450 kc. 250 w. unl.; to 1450 kc. 250 w, 1 kw-LS.. unl. (BP-15964). ■ WHSL Wilmington, N. C— Progressive Broadcasting Com. From 1490 kc, 250 w. unl.: to 1490 kc, 250 w, 1 kw-LS, unl. (BMP- 109671. ■ KSST Sulphur SDrings, Tex. — Hopkins Countv Broadcasting Co. From 1230 kc, 250 w. unl.: to 1230 kc. 250 w, 1 kw-LS, unl. Here are the science-fiction and exploitation block-busters you've been waiting for! 15 fantastic, gripping features of outer space and the unknown all made between 1957 and 1962. These never-before-seen-on-TV chillers have already been sold to the five ABC-TV 0 & 0 stations-WABC-TV New York, KABC- TV Los Angeles, WXYZ-TV Detroit, KGO-TV San Francisco and WBKB-TV Chicago ... to the Capital Cities 0 & O's-WPRO-TV Providence, W-TEN Albany and WKBW-TV Buffalo ... and to KCPX-TV Salt Lake City, KARD-TV Wichita and WTTG Washington, D. C. Get the "X" features for your market, today! THE 27TH DAY • BATTLE IN OUTER SPACE • THE TINGLER • MOTHRA • 12 TO THE MOON • THE WOMAN EATER • THE ELECTRONIC MONSTER • CURSE OF THE DEMON • THE GIANT CLAW • THE H MAN • ZOMBIE OF MORA TAU • THE STRANGLERS OF BOMBAY • WE'LL BURY YOU! • MEIN KAMPF • THE SILENT WORLD Distributed exclusively by DAN O'HERLIHY GENE BARRY . . . but that's not all Sure, the new ABC View leads the parade this fall on KTVI, TV 2, but we've made big news ourselves in St. Louis. Our new afternoon programming, featuring Adventures in Paradise, Rifleman and Zane Grey Theatre, lets you sell to everyone old enough to buy from 4 P.M. 'til 6 P.M. Later on, we hold that big ABC evening audience with Annette Chambers, our glamorous new weather girl, and Steve Allen. Thursday nights are spiced with BROADCASTING, October 14, 1963 THE FLINTSTONES DONNA REED Battle Line. Saturday nights sparkle with our new Spectacular Movie (the first two shows are Hercules and Goliath Against the Giants), and Sunday night viewers spend thrilling moments with Chiller Theatre. Obviously, the combination for action in St. Louis is ABC and St. Louis informed! KRLD-TV News plus the CBS Television Net- work lineup of News, Sports and Entertainment make Channel 4 the NUMBER ONE Station in the Dallas-Fort Worth area*. To get your ad message to the best-informed, most-entertained viewing audience in Texas, see your ADVERTISING TIME SALES representative. *Excerpt from the Nielsen Station Index Report for the period ending July 28, 1963, which contains definitions of the data and reminders of their use. Copyrighted 1963 by A. C. Nielsen Company and reprinted with permission. represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, October 14, 1963 CLOSED CIRCUIT- — 3 Smoke and fire Report of surgeon general's scien- tific committee on effect of cigarettes on health is expected to break before Christmas holidays and will create new problems for cigarette manufac- turers. Report is expected to say, as did British report last year, that cig- arette smoking does no one any good, and will be springboard for advocates of anti-smoking law who will demand that tobacco products be labeled as in- jurious to health. Senator Maurine Neuberger (D-Ore.) is poised to lead campaign. Problems will promptly arise in connection with advertising and with heavy use of broadcast media. Rever- berations will be felt in both tele- vision and radio, but tobacco compa- nies are understood to feel they can live with report. Problems also may arise next year in state legislatures with 20 of them convening in January. After initial report, surgeon general is to appoint second committee to deal with controls but steam probably will be taken out of that by Neuberger campaign. Parallel is seen in what happened in England after release 18 months ago of report of Royal Col- lege of Physicians deprecating ciga- rette smoking as injurious to health. Cigarette sales dropped 12-15% but reportedly are now up to pre-report level. Advisory on advertising Extensive report that advertising leaders hope will go long way toward dispelling governmental and other critical illusions about scope and effec- tiveness of self-regulation in advertis- ing is being prepared by Department of Commerce's Advertising Advisory Committee, for submission to Com- merce Secretary Luther Hodges. Idea originated in meeting of Commerce officials and advisory committee, which is composed of executives of 17 leading advertising associations and is headed by president Peter W. Allport of Association of National Advertisers. Book-length report is be- ing prepared for committee by John McMillin, former agency executive and trade magazine editor. Expecta- tion is it'll be ready this fall or winter. Movies and pay TV Extent to which motion picture pro- ducers are eyeing pay TV is indicated in contacts being made in Washington. Representatives of at least two top film companies within past fortnight have called on members and staff of FCC to look into possibilities of on-air (as opposed to wire connected) pay TV. Generally they received non-commital or negative responses, presumably on ground that multiple station operation (ostensibly through new UHF facili- ties) would in effect get producers back in exhibition field which they lost 30 years ago under consent decree separating production and exhibition. Whatever ultimate decision is on broadcast pay TV, which would rest with FCC, there would be no way of preventing wire pay TV without spe- cific legislation to that end. West Coast subscription television project, now headed by Sylvester L. (Pat) Weaver, contemplates wire service, which could be tied into community antenna operations wherever they might be reached. Time to swing Intriguing question last week was: What happened in FCC meeting fol- lowing all-day oral argument on short- spaced drop-in question Oct. 4? One report was that Commissioner Lee Loevinger, swing man in otherwise evenly divided commission, suggested approval of some of seven proposed VHF drop-ins, rejection of others. This approach, however, attracted lit- tle interest and, with commissioners bone-weary after listening to almost eight hours of argument, Chairman E. William Henry decided to end meet- ing, put off decision until his return from Europe later this month. It seems likely commission will either buy or reject entire drop-in package. But which way it will go is still up to Commissioner Loevinger. No multiple threat Unless there's sharp turn-about FCC won't change its present multiple ownership rules limiting facilities to seven broadcast stations in each class (in TV, five VHF's; two UHF's). Although subject has been agitated at staff level, commission informally, as policy matter, isn't disposed to reopen issue. FCC staff, however, is investigating ownership from another angle: acqui- sition by brokerage and investment houses of minority interests in sub- stantial blocks of stock of publicly held companies or through financing operations. In some instances, it's been discovered that such holdings in- clude companies licensed for in excess of dozen stations in various classifica- tions. Cut-ins cut out ? Reports from TV stations around country indicate mounting pressures against practice of charging cut-in fee when network advertiser substitutes, on some stations, commercials differ- ent from those in his network pro- gram. Three major TV users are said to have asked stations in selected areas, presumably in preparation for test campaigns, to waive cut-in charge, which generally amounts to 10% of applicable hourly rate. Some report- edly promised to put sizable spot budgets into market in return; some were said to have asked for waiver on grounds they've made heavy local investments in past. Known results to date: rejection. Advertisers are identified as Procter & Gamble, Col- gate-Palmolive and American Home Products. Struggle for space Industrial users in communications evidently are making slow but steady headway with FCC on their demands for more spectrum space. That large- ly was purpose of FCC's visit to West Coast fortnight ago to inspect mobile facilities used by trucking companies, manufacturing plants and others. In forefront of manufacturers urging greater allocation is Motorola Co., which sells large quantities of equip- ment to these users. Industrial users make their big pitch on basis of their limited allocation of spectrum space (less than 41 maga- cycles) as against use by broadcasting of 513 megacycles of what they de- scribe as choice spectrum space. These include 492 megacycles for television, both UHF and VHF; 20 megacycles for FM in VHF range and 1.1 mega- cycles for AM broadcast. From little acorns grow Broadcast research people who've been roundly criticized by government officials for allegedly inadequate sam- ples in ratings reports have found some of government's own sampling procedures to be at least as question- able. New U. S. Bureau of Labor Sta- tistics report on consumer expendi- tures and income for New York City gives 75 items of information purport- ing to apply to families connected with armed forces in that area. Sam- ple: one family. In same report data on self-employed household heads in all of New York City is based on sam- ple of 12. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W., Washington, D. C, 20036. Second-class postage paid at Washington, D. C, and additional offices. "Hey, why don't you let me set you straight ! " ■So ■IT "What 1 s your angle?" .0 9 There's only one rule to follow in reaching the total North Florida South Georgia regional market: WJXT Television! From any angle, the figures prove it . . . 307% more television homes reached outside the metro area . . . 17% more inside Jacksonville itself ... 42 out of the top 50 breaks . . . but, why go on? WJXT is the only efficient way to build a schedule that stands up ! Represented by TvAR ^^^^ WJXT sQ) JACKSONVILLE, FLORIDA POST- NEWSWEEK STATIONS A DIVIS.ON OF THE WASHINGTON POST COMPANY Source: June 1963 ARB, Man. -Sun., 9 a.m. to Midnight WEEK IN BRIEF Agency seers think TV season will see all three networks running good race. Majority concede win to CBS, but place and show position jockeying between NBC and ABC. Nevertheless, program offerings are all to good. See . . . THREE-NETWORK RACE ... 31 Interpublic becomes largest advertising agency organi- zation with acquisition of EWR&R and its $80 million in billings. Total for all Interpublic groups reaches $493 million in billings. See . . . INTERPUBLIC INC.: THE LARGEST ... 34 Decision expected within "days" on NAB-RAB coopera- tion in ratings research, but how long this may be isn't clear. Both sides feel meeting was fruitful and allow as how joint efforts will take place. See . . . ARE NAB, RAB NEAR DEAL? ... 66 Newspapers rally to broadcasters side in fight over government regulation. Editorials align competitors with many expressing fear that if it's radio-TV today, it may be the press tomorrow, See . . . PLANNED REGULATION MONSTROUS ... 56 Tokyo Olympics sold out, with Lorillard, Texaco and Schlitz buying full sponsorship of games NBC bought for $1.5 million. Sarnoff sees future audiences in billions for worldwide TV. See . . . SUMMER OLYMPICS SOLD OUT ... 38 Fetzer proposes baseball spectaculars in Monday night prime time. Reaction from ball leagues is favorable; net- works are interested. Price would be $6.5 million, and station time might run as high as $15 million. See . . . MONDAY NIGHT AT BALL GAME ... 76 Congressional hearings are due on FCC's request for more choice in station sales. Pastore says there are some questions that need answering on the record. Date for sessions not yet set. See . . . PASTORE PLANS HEARINGS ... 44 Westinghouse not only angels Broadway play but is telecasting opening night at cost of $80,000. About 25% of this cost may be recouped from advertisers. Experiment being watched carefully. See . . . DAY AND DATE, TV AND BROADWAY ... 78 Freedom is a lonely road, Stanton tells Reed College forum. Civic leaders, teachers, intellectuals, all quick to criticize TV, don't show up when liberty is at stake. Cox defends FCC's right to regulate. See . . . DISPUTE OVER REGULATION ... 52 ET-to-tape cartridge controversy seen clearing up as soon as committees get standards out, Attack is two- pronged, for turntable and cartridges. Radio board of NAB should have proposals by January. See . . . BACK AT DRAWING BOARD ... 80 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 31 BUSINESS BRIEFLY 33 CHANGING HANDS 68 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 42 DATEBOOK 14 EDITORIAL PAGE 106 EQUIPMENT & ENGINEERING .... 80 FANFARE 93 FATES & FORTUNES 87 FINANCIAL REPORTS 85 FOR THE RECORD 94 GOVERNMENT 44 INTERNATIONAL 84 LEAD STORY 31 THE MEDIA 66 MONDAY MEMO 28 OPEN MIKE 23 OUR RESPECTS 105 PROGRAMING 76 WEEK'S HEADLINERS 10 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday. 53rd issue (Yearbook Number) published in November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, October 14, 1963 7 REPRESENTED BY ROBERT E. EASTMAN & CO., INC. BROADCASTING, October 14, 1963 Complete coverage of week begins on page 31 AT DEADLINE CBS-TV again No.l; 2nd slot to ABC-TV ABC-TV on basis of Nielsen 30-mar- ket ratings report for first week of sea- son in which all new programing had premiered claimed dominance on Tues- day and Wednesday nights, and CBS- TV took four nights (Monday. Thurs- day, Friday and Saturday). NBC-TV topped Sunday night. Nielsen week, ending Oct. 6, covered Monday-Sunday, 7:30-11 p.m. In top 20. CBS-TV took 12, ABC-TV seven and NBC-TV one (Bonanza) . NBC sources meanwhile pointed out that their schedule for that week in- cluded two specials and that these usual- ly get lower ratings than regular enter- tainment shows. They also noted that their Bill Dana Show at 7-7:30 p.m. on Sunday — which many affiliates had con- sidered least likely to draw big audi- ences— had scored highest share of audience (41) of all network shows in that week. Top 20, 7:30-11 p.m., week ended Oct. 6 Rank Programs Rating i. Beverly Hillbillies (CBS) 29.1 2. Patty Duke (ABC) 27.0 3. Donna Reed (ABC) 27.0 4. Elizabeth Taylor (CBS) 26.3 5. Lucy Show (CBS) 25.9 6. Dick Van Dyke (CBS) 25.7 7. Ben Casey (ABC) 25 1 8. Bonanza (NBC) 24.7 9. Fugitive (ABC) 23.7 10. Nurses (CBS) 23.7 11. Petticoat Junction (CBS) 23.3 12. Danny Thomas (CBS) 23.2 13. Andy Griffith (CBS) 23.2 14. Red Skelton (CBS) 22.1 15. Jack Benny (CBS) 21.9 16. Hitchcock (CBS) 21.8 17. Breaking Point (ABC) 21.6 18. Ed Sullivan (CBS) 21.4 19. McHales Navy (ABC) 21.3 20. Lawrence Welk (ABC) 21.2 UK show to NBC-TV; Van Dyke quits Judy Two new developments were an- nounced Oct. 1 1 in network planning for TV season ahead. NBC-TV will "preview" on-air new show, That Was the Week That Was, being readied for 1964-65 season. Network will telecast preview program on Nov. 10 (Sunday) Anyone for aspirin? Alberto-Culver Co. is shopping Upstate New York for TV avail- abilities for test campaign of new aspirin called "'Release." Agency: Compton Advertising, Chicago. at 10-11 p.m. EST NBC-TV plans to place American version of popular British satirical revue of topical com- ment on network schedule next year (Leland Hayward has rights to show in U.S.). CBS-TV said comedian Jerry Van Dyke at his request has been relieved as regular on Judy Garland Show to star in new pilot, My Son Goggle, being prepared for network for next season. Filming on pilot starts Oct. 28 at Film- ways TV Productions. Program firms charged in $412,137 N.Y. fraud Indictment charging fraud in amount of $412,137 has been issued by federal grand jury in New York against L. Nicholas Dahlman, former president of Broadcast Planning Inc. and Broad- cast International Inc., New York, and Benjamin S. Haggett Jr.. former execu- tive vice president of Meadow Brook National Bank, New York. U. S. Attorney Robert M. Morgen- thau claimed that Mr. Haggett approved unsecured loans to Mr. Dahlman's firms of more than $212,000 at time when both these companies were insolvent and already owed bank $210,000. Firms were organized to produce radio-TV programs for stations in U. S. and abroad. Radio-TV networks, AFTRA negotiate For first time American Federation of Television & Radio Artists is seeking to cover in its network TV contracts per- formers' rates for programs produced here and transmitted abroad by com- munications satellites. This provision is one of several being sought by AFTRA in negotiations with radio and TV networks for new pact to replace one expiring Nov. 15. Among other demands reportedly made by AFTRA are 10% increase to group dancers on variety shows; elimination of discount formula for performers on daytime series: inclusion of all report- ers under network contract except po- litical commentators and analysts, and additional 75% increase in fees for newsmen appearing on pooled broad- casts (currently pay is single-network rate, irrespective of number of networks carrying pooled program). AFTRA and Screen Actors Guild al- so are negotiating with advertising agen- cies and Film Producers Association of New York for new contract covering tape and film commercials (Broadcast- ing, Sept. 30). CATV for Utica Mohawk Valley Community TV Co., 71% owned by licensee of wktv(tv) Utica, N. Y., was granted exclusive franchise for community antenna TV system in Utica Friday (Oct. 11). Gordon Gray, president of wktv and Mo- hawk, said system would be on air by spring of 1964. Utica CATV will carry nine channels and has potential of 30,- 000 subscribers. Mr. Gray said. Local citizens own remaining 29% of Mohawk Valley. Company also has applied for systems in other nearbv cities. Drug store chain bans cigarette advertising Paine Drug Co. announced Friday (Oct. 1 1 ) that it has banned all cigarette advertising in its seven Rochester, N.Y., stores because of "recently overwhelm- ing evidence of effects of cigarette smoking on heart and lungs."" Paine stores will not display cigarettes in future and will place them behind counter. In New York Friday. George V. Allen, president of Tobacco Institute Inc., said original theory that smoking is a direct cancer generator "has vir- tually been abandoned. Other theories about how smoking might be involved are still theories, to be investigated," he told annual convention of Retail Tobac- co Dealers of America. Hartke goes to Geneva for Senate group Senator Vance Hartke (D-Ind.) was designated last week to represent Senate Commerce Committee, of which he is member, at International Radio Confer- ence on Space Allocations now going on in Geneva (Broadcasting. Oct. 7). Senator left yesterday for three weeks. It was understood that on his return. Senator Hartke. also member of Com- munications Subcommittee, would in- troduce legislation to permit presunrise operation for daytime radio stations. Rulemaking to do this has been pending at FCC for more than year. Applications dismissed FCC Friday (Oct. 11) said 29 more FM applications had been dismissed for failure to comply with new allocations table. Eighteen others were dismissed earlier in week (see page 62). BROADCASTING, October 14, 1963 9 WEEK'S HEADLINERS Mr. Dudley Richard D. Dudley, general manager of Wis- consin Valley Tel- evision Corp. (WSAU-AM-FM-TV Wausau) for past six years, elected president, general manager and a director of corpo- ration. Active in broadcast indus- try for 17 years, Mr. Dudley will super- vise operations of wsau stations and wmtv(tv) Madison. He succeeds George Frechette, who died Sept. 24 (Broadcasting, Sept. 30). Other pro- motions announced: Bart F. Kellnhau- ser, station manager-program manager; Thomas E. Bolger, wmtv general man- ager; Roland W. Richardt, director of engineering for all of firm's stations; Martin Hogman, wsau-am-fm general sales manager; and William E. Payne, promotions manager. Mr. Reilly Mr. Elman John R. Reilly, chief of executive office for U.S. attorneys at Justice De- partment, appointed by President Ken- nedy to fill unexpired term at Federal Trade Commission of A. Leon Higgen- botham, who has been named to U.S. district court in Philadelphia. Philip Elman, controversial FTC commissioner who has frequently dissented from com- mission rulings, renominated by Presi- dent to new seven-year term. Mr. Reilly's term will run to Sept. 25, 1969; Mr. Elman's to Sept. 25, 1970. Mr. Reilly, 35 years old, from Dubuque, Iowa, and graduate of University of Iowa Law School, was in Chicago office of antitrust division from 1955 to 1958, participating in number of cases involv- ing price-fixing and other violations of Sherman Antitrust Act. From 1958 until 1960 he was Midwestern repre- sentative of Council of State Govern- ments, an organization of state officials, working primarily with Conference of Chief Justices and National Association Mr. Guild of Attorneys General. Mr. Reilly was named to Justice post in January 1961 by Attorney General Robert Kennedy. Walter Guild, president, and David Bascom, board chairman of Guild, Bascom & Bonfigli, San Francisco, have switched titles and responsibilities. It was noted that as board chair- man, Mr. Guild will have more time to devote to his activities for U. S. State Department in field of foreign aid. In conjunction with Dan Bonfigli, ex- ecutive VP, Mr. Guild and Mr. Bascom have worked almost interchangeably in development and direction of agency policies and philosophies since incep- tion of GB&B in 1949. Peter K. Warren, president of Pepsi- Cola International Ltd., subsidiary of Pepsi-Cola Co., New York, assumes additional responsibility for all market- ing functions, including domestic pro- grams, replacing William C. Durkee, senior VP-marketing, who has resigned. Thomas Elmezzi, senior VP-manufac- turing, elected executive VP, newly created post. Elected operating VP's, also new posts, were Charles N. Baker, Frank W. Mcintosh, Samuel Desch and Harry Hambleton. Each will be in charge of geographical section of com- pany's worldwide business. Elected VP's were Norman Heller, market research; Alan Pottash, marketing services; and Robert Abernathy, technical services. Seymour Lusterman, VP-market re- search, and John J. Soughan, VP-mar- keting services, have resigned. Stephen J. GullO, VP-technical services, will con- tinue with Pepsi-Cola but in another capacity. Donald M. Kendall, who was elected president and chief executive officer of Pepsi-Cola Co. last month (Broadcasting, Sept. 16), said new management realignment will enable corporate officers to provide more effi- cient over-all supervision and, at same time, allow division and subsidiary offi- cials greater latitude to develop pro- grams for their respective areas. Ted Rogers, executive producer at MGM-TV for past two years, appointed assistant to John W. Kluge, president and board chairman of Metromedia Inc., New York, with general corporate Mr. Gross responsibilities. Mr. Rogers was with NBC-TV as producer from 1955 to 1958, subsequently becoming executive producer for network's program depart- ment in New York. In 1960 he headed Hollywood production company, Ted Rogers Associates. Murray Gross, director of adver- tising for Metro- media Inc., New York, since Oc- tober 1961, ap- pointed to newly created position of director of communications for Television Bu- reau of Advertis- ing, that city. He will be in charge of coordinating proj- ects and directing their distribution for maximum use among all areas of TV advertising. Mr. Gross returns to TvB, having previously served as assistant director of sales development, assistant director of sales promotion and director of sales development. Clyde R. Spitz- ner, director of sales and pro- grams at WFIL- am-fm Philadel- phia, appointed to newly created post of general sales manager for broadcast divi- sion of Triangle Publications. Mr. Spitzner, with Triangle organization for past five years, was formerly commercial manager of wip-am-fm Philadelphia and a director of Wm. Penn Broadcasting Co. (wpen- am-fm Philadelphia). Triangle Sta- tions are wfil-am-fm-tv Philadelphia, wfbg-am-fm-tv Altoona and wlyh-tv Lebanon, all Pennsylvania; wnbf-am- fm-tv Binghamton, N. Y.; wnhc-am- fm-tv New Haven, Conn.; and kfre- am-tv, kfrm(fm) Fresno, Calif. Edwin Green appointed to newly created post of media director at Law- rence C. Gumbinner Agency, New York. Mr. Green, who has been direc- tor of broadcast media at Gumbinner since 1961, now assumes responsibility for all media activities of agency. Prior to joining Gumbinner, he served at Benton & Bowles, New York, as assist- ant media director. Mr. Spitzner For other personnel changes of the week see FATES & FORTUNES Id BROADCASTING, October 14, 1963 : : - : \ P $ 3,350,205,000 40 OO oo MULTI-CITY TV MARKET The WGAL-TV market: selling opportunity unlimited. You can get your share of this prosperity with Channel 8. This is because —in its area— WGAL-TV produces more business than any other station, and has more viewers than all others combined.* •Statistics based on ARB data and subject to qualifica- tions issued by that company, available upon request. Market figure: SRDS 1/1/62-1/1/63 WGAL-TV Channel 8 STEINMAN STATION . Clair McCollough, Pres. Representative: The MEEKER Company, lnc.» New York* Chicago • Los Angeles • San Francisco BROADCASTING, October 14, 1963 11 What makes a great salesman? By the time he was fifteen, Harvey Firestone could buy, sell, or swap a horse with the best of them. But his first really important sale involved rubber buggy wheels, not horses. He sold them to an unknown young mechanic for use on a contrivance which was destined to outmode Old Dobbin. That mechanic was Henry Ford, who years later would purchase millions of pneumatic tires for his ubiquitous Model T's. Convinced that motor-driven vehicles would replace those pulled by horses, Firestone switched from buggy-selling to the manufacture of rubber tires. His first successful tire, dubbed "The Perfect Side-Wire Tire" was backed by such sound sales promotion he found it difficult to produce enough to satisfy demand. To further increase sales Fire- stone set up a unique nationwide system of retail outlets. His "Ship by Truck" campaign led to the establishment of a new industry, brought the country better roads — and sold still more tires! Harvey Firestone's imaginative mind and organizational genius made him the best-known man in the rubber industry. He pioneered — and sold — non-skid treads, low-pressure balloon tires, and tires specifically designed for trucks and farm tractors, contributing significantly to the development of American highway transportation. Imagination and sound organization have aided the growth of the Storer stations, too. Advertisers know these stations sell with creative, community-keyed programming, sound management, and round-the-clock operational efficiency. In Toledo, Storer's great salesmen are WSPD and WSPD-TV, two important stations in an important market. MAJOR STUDIO FEATURE FILMS NOW AVAILABLE FOR FIRST TV RUN BIG because their stars are . . . Mickey Rooney * Julie London • Fay Spain Dan Duryea • Mamie Van Doren • Steve Cochran * Jan Sterling • Paul Anka Dean Jones • Gigi Perreau • Yvette Mimieux • Agnes Moorhead • Russ Tamblyn • Terry Moore • John Drew Barrymore • Jim Backus • Mel Torme Diane Jergens • Cathy Crosby • Ray Danton BIG because their stories are. All action, drama, suspense BIG because their release dates are. All 1958, 1959, and 1960 BIG because their running times are. 96 min., 94 min., 94 min., 92 min., 90 min., 85 min. NATIONAL TELEFILM ASSOCIATES, INC. 8530 WILSHIRE BOULEVARD, BEVERLY HILLS, CALIF. TELEPHONE: OLEANDER 5-7701 444 MADISON AVENUE, NEW YORK 22, NEW YORK TELEPHONE : PLAZA 3-6106 DATEFJOOK A calendar of important meetings and events in the field of communications •Indicates first or revised listing OCTOBER Oct. 13-18 — Second Advanced Advertising Management Course of the Association of National Advertisers, Hotel Moraine-on-the- Lake, Highland Park, 111. R. P. Campbell, advertising manager for Post division of General Foods Corp., heads the subcommit- tee which is planning this course. Oct. 13-18 — Society of Motion Picture and Television Engineers' 94th conference. Hotel Somerset, Boston. *Oct. 14 — Washington chapter of American Women in Radio and Television stages a "special report" on the President's Commis- sion on the Status of Women. 7 p.m.. Na- tional Press Club. Senator Maurine Neu- berger and Representative Edith Green, both Democrats of Oregon, and Mrs. Esther Peterson, assistant secretary of labor and vice chairman of the Commission on the Status of Women, will head the panel. Panel also includes Anne Denton Blair. Triangle Stations, and George Herman, CBS News and host of Women of Washington. Oct. 14 — ASCAP symposium for young composers and lyricists, 8 p.m.. Lytton Center of Visual Arts, Hollywood. Harry Ruby and Arthur Hamilton will discus? popular songs of yesterday and today. *Oct. 14 — Western States Advertising Agen- cies Association, dinner meeting at Shera- ton-West hotel, Los Angeles. "Clients Night" program, with Robert Cody, direc- tor of advertising for Security First Na- tional Bank: Ken Hudnall. VP of Peterson Publishing Co., and Robert Kleos. manager of marketing services. Beckman Instru- ments, as featured speakers. Bill Boylhardt. of Boylhardt, Lovett & Dean, is program chairman. Oct. 14 — New deadline for reply comments on FCC's proposal to adopt NAB's commer- cial time limits. Oct. 14-15 — Radio Advertising Bureau man- agement conference at The Executive Inn, Detroit. Oct. 14-15 — Twelfth annual convention of the North Dakota Broadcasters Association. Ray hotel, Dickinson. Oct. 14-18 — Fifteenth annual fall conven- tion of Audio Engineering Society, Bar- bizon Plaza hotel, New York. *Oct. 15 — Philadelphia chapter meeting of American Women in Radio and Television, Sheraton hotel. Elizabeth Bain, president- elect of national American Women in Radio and Television, will be guest speaker. Oct. 15-17 — Ninth Tri-Service Conference on Electromagnetic Compatibility at Mu- seum of Science and Industry, Chicago. Leading scientists will discuss the growing NAB CONFERENCE DATES National Association of Broad- casters fall conference dates: Oct. 14-15. Statler-Hilton hotel, Hartford, Conn. Oct. 17-18, Leamington hotel, Min- neapolis. Oct. 21-22, Pittsburgh Hilton hotel, Pittsburgh. Oct. 24-25, Americana hotel, Miami Beach. Nov. 14-15. Dinkier-Andrew Jack- son hotel. Nashville. Nov. 18-19, Texas hotel, Fort Worth. Nov. 21-22, Cosmopolitan hotel. Denver. Nov. 25-26, Fairmont hotel, San Francisco. BROADCASTING, October 14, 1963 Take a good look... at San Diego You'll see what the 1,187,000 people in this growing market see daily: new skyscrapers thrusting upward into a smog-free sky . . . ships from the far corners of the world plying the waters of a busy port . . . stimulating advances in education and research. □ This change, growth, action . . .all is evidence of the vigor which led San Diego to be named an All America City for 1963 by Look Magazine and the National Municipal League. □ San Diegans are served best by the Time-Life Stations: KOGO-TV and KOGO-AM/FM. Their pace and programing. . . in tune with the vigorous tempo of this vital city. . . are dynamic, aggressive, community-oriented. KOGO-TV AM FM — SAN DIEGO AFFIL - ~= = IE N A T i Q M A I GAOCASTiNG CCMPAN' TIME LIFE BROADCAST BROADCASTING, October 14, 1963 15 REAL GROWTH of SERVICE! Yes, WWTV/WWUP-TV has had an enormous audience-increase in the past year — now covers an area with 492,100 homes. This is more TV homes than many great cities can boast. WVVUP-TV, Sault Ste. Marie, made most of the difference! Matter of fact, we believe Upstate Michigan is the greatest "new opportunity" you television advertisers can find in the entire U.S. Nearly a million PEOPLE. Annual retail sales, nearly a BILLION dollars. Consult your jobbers and distributors in the area as to the influence WWTV/WWUP-TV has in our 39 counties — or ask Avery- Knodel for a detailed market analysis. problem of radio frequency interference. Lieutenant General James D. O'Connell (USA-Ret.), director of the joint advisory committee of the Institute of Electrical and Electronic Engineers and the Electronic Industries Association, will make a luncheon address Oct. 15 on "Teamwork in Spectrum Conservation." Oct. 16 — Pulse "Man of The Year" lunch- eon, honoring John Kluge, president of Metromedia. Plaza hotel, New York. Oct. 16 — Deadline for reply comments on FCC's rulemaking to control the develop- ment of AM and FM radio services. Oct. 16-18 — Fifteenth annual convention and election of officers of the Indiana Broadcasters Association, French Lick Sheraton hotel. Speakers include Indiana Governor Matthew E. Welsh and Senator Vance Haitke. Others on the agenda are Edmund Bunker, Radio Advertising Bureau; Pete Cash, Television Bureau of Advertis- ing; and Charles Tower, executive vice president of Corinthian Broadcasting Corp. *Oct. 16-18 — Advertising Federation of America, seminar at the Muehlebach hotel. Kansas City, Mo. Mel Blanc, head of Mel Blanc Associates, Hollywood, will de- liver the keynote address. Oct. 16-18 — Indiana Associated Press Radio- TV Association, French Lick. Oct. 17-18 — American Association of Ad- vertising Agencies (AAAA) central region meeting, Sheraton hotel, Chicago. Oct. 18— Effective date of FCC rule al- lowing employment of part-time engineers at certain AM and FM stations. Extended from former date of Aug. 19. Oct. 18 — Meeting of the Alabama AP Broad- casters Association, Birmingham. Oct. 20 — Hollywood Museum ground-break- ing ceremonies, 2 p.m., at museum site across from the Hollywood Bowl. Lloyd Sigmon, KMPC Los Angeles; Walt Disney, Walt Disney Studios; Otto K. Olesen, for- mer postmaster, and Jack L. Warner, Warner Brothers Pictures, are co-chairmen. *Oct. 20-21 — Texas Association of Broad- casters convention, with Representative Walter Rogers (D-Tex.), chairman of House Communications Subcommittee, as featured speaker. Cabana hotel, Dallas. *Oct. 21 — Hollywood Advertising Club, luncheon, 12 noon at the Hollywood Roose- velt. Walter Guild, president of Guild, Bas- com & Bonfigli, San Francisco, will speak on "Via La Revolucion! (Marketing and Machetes)." George Allen, of GB&B's Holly- wood office, will be program chairman. Oct. 21 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Coun- try, Western music, folk songs and teen-age music discussed by Richard Costing. *Oct. 22 — Fourth annual Journalism Achieve- ment Awards Dinner, 7 p.m., Hollywood Palladium. This year's recipients are Theo- dore White. Eric Sevareid and Bernard Kilgore. Oct. 22-23 — Midwest Educational Broadcast Music Directors conference, Indiana Uni- versity, Bloomington. *Oct. 22-23 — Tennessee Broadcast Station License Renewal Conference. Robert J. Bawson, chief, renewal and traffic division, FCC Broadcast Bureau: R. Russell Eagan, broadcast attorney; Thomas Cline, chief. Atlanta FCC office, and Robert Evans, man- ager, Mid-South Network will participate. Robert E. Cooper, general manager, WSM Nashville, moderator. University of Tennes- see, Knoxville. Oct. 23 — Second radio programing seminar under auspices of Mark Century Corp., New York. Panel members include John Thayer. WHK Cleveland: Joe Somerset, Capital Cities Broadcasting Co.; Frank Gay, DArcy Advertising; Robert Eastman, Robert East- man Co., and Mitch Leigh, Music Makers Inc., Hampshire House, New York. BROADCASTING, October 14, 1963 TELEVISION WKZO-TV GRAND RAPIOS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY /WWUP-TV SAULT STE. MARIE WWTV/WWUPTV CADILLAC-TRAVERSE CITY / SAULT STE. MARIE CHANNEL 9 ANTENNA 1640' A. A. T. CIS • ABC Ave'y-Xnodel. Inc., Cic/wii CHANNEL 10 ANTENNA 1214' A. A. T. CBS • ABC "YOUR NEW WORLD OF NEWS" FROM THE NEWS CAPITAL OF THE WORLD ALL AUDIO For Complete Information Contact REPUBLIC NEWS INTERNATIONAL 132 3rd St. S.E. Washington, D. C. PRESTIGE IMAGE IMPACT PERSONALITIES PROMOTIONAL IMPETUS 16 (0ATEB00K) CON GEORGIA the rich, 33 county MIDDLE GEORGIA MARKET 571,000 5781,754,000 5482,782,000 PEOPLE INCOMES RETAIL SALES CBS, NBC and ABC, PLUS STRONG MIDDLE GEORGIA PROGRAMS WMAZ-TV has selected out- standing programs for 1963-1964 from the three major networks. Added to these are strong local news, sports, farm features, en- tertainment and public affairs programming that appeal to the specific interests of the half- million people in the 33-county Middle Georgia Market. Populction, Income and Retail Sales from Saies Management Survey of Buying Power, for the 33 counties listed in ARB, February/ March, 1963. Here is the WMAZ-TV market . . . almost ours alone . . . the dynamic 33-county MIDDLE GEORGIA MARKET, cultivated and served well by this strong station since 1953. With Macon as its center and largest city, the MIDDLE GEORGIA MARKET is rich in industry, agriculture, and opportunity. It's yours for the asking. Ask us! EXCLUSIVELY YOURS I WITH THIS STRONG ONMN-THi-MARKET STATION M/MA7TU Affiliated Stations SOUTHEASTERN WFBC-TV WBIR-TV broadcasting NBC Channel 4 CBS Channel 10 Greenville, S. C. Knoxville, Tenn. PflPPflR ATlflN Serving Greenville, World's Tallest Tower uUrir UKA 1 lurl Spartanburg-Asheville Represented br Ai ery-Knodel. Inc. WMAZ-I V CBS, NBC, ABC CHANNEL 13 MACON, GA. OUR AM AND FM STATIONS ALSO SERVE THIS MARKET BROADCASTING. October 14. 19B3 17 Mr. Charles F. Schmitt Vice President First National Bank of Maryland "On ]J'FBR, zee have found zee can effectively reach the young, growing middle and upper-middle income fami- lies of the market that are so wifortant to our business." The First National Bank of Maryland sponsors "Steadman and Sports" dailv on WFBR, Baltimore, which carried more local advertising volume during the first nine months of 1963 than during any corresponding period in the station's 41 year history. You, too, can sell an important seg- ment of the Maryland market on WFBR. So join our host of friendly and happy local advertisers. Call your Blair man today. RADIO WITH REASON Oct. 24 — Fourth Armed Forces Television Conference, sponsored by U. S. Air Force, Lowry Air Force Base, Denver. The con- ference will deal primarily with educa- tional and technical uses of television by the military services. A trip to the Air Force Academy's closed-circuit television installation is also planned. Oct. 24-26— Meeting of the Mutual Ad- vertising Agency Network, Palmer House, Chicago. *Oct. 25 — Massachusetts AP Broadcasters Association meeting, Statler-Hilton hotel, Boston. Speaker will be Louis J. Kramp, AP's assistant general manager. Oct. 25-27 — American Women in Radio and Television board of directors meeting, Mayo hotel, Tulsa. Okla. Oct. 26 — Fall meeting of West Virginia AP Broadcast News Directors. Clarksburg. 'Oct. 28 — Chicago chapter of National Acad- emy of Television Arts and Sciences, spe- cial luncheon in tribute to Hallmark Hall of Fame TV series, Knickerbocker hotel, grand ballroom at noon. Oct. 28-30— National Electronics Confer- ence, McCormick Place, Chicago. Oct. 28 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Irving Townsend will speak on recording of movie and TV music; Larry Shayne on the pub- lisher's function. Oct. 28-30— Third annual meeting, Institute of Broadcasting Financial Management, New York Hilton at Rockefeller Center. Speakers include Pete Cash, president of the Television Bureau of Advertising, "Television Today and Tomorrow;" Edmund Bunker, president of the Radio Advertising Bureau, "Radio Today and Tomorrow:" Robert Kingston, partner in Ernst and Ernst. New York, "Internal Control;" Warde Ogden, partner in Price Waterhouse & Co., New York, "Broadcasting Accounting — New Theory and Practices." and FCC Commis- sioner Robert E. Lee. Oct. 28-31— Public hearing on S-1666, free- dom of information bill. Senate Subcom- mittee on Administrative Practice and Pro- cedure, room 2228, New House Office build- ing, Washington, 10 a.m. each day. *Oct. 28-31 — Senate Special Subcommittee on the Arts, public hearing on S. 1316 and S. 165. bills to provide federal assistance to the arts. *Oct. 29— Time Buying and Selling Seminar, sponsored bi-annually by International Ra- Hio and Television Society, CBS Radio, 49 East 52nd Street, New York. Oct. 30— Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. John Crichton. president, American Associ- ation of Advertising Agencies, is speaker. Oct. 31-Nov. 1— Fall convention of the Ohio Association of Broadcasters, The Christopher Inn, Columbus. Speakers in- clude Governor James A. Rhodes and Maurie Webster, vice president and gen- eral manager of CBS Radio Spot Sales. Oct. 31-Nov. 1 — Electron Devices Meeting of the Institute of Electrical and Electronics Engineers, Sheraton Park hotel, Washing- ton. Speakers include John Hornbeck, formerly of Bell Telephone Labs and now president of Bellcom Inc., "Electron Devices for Space Applications"; Victor H. Grinich, Fairchild Semiconductors. "Why Field Ef- fect Transistors?" Program chairman for the meeting is Mason A. Clark, Hewlett-Pack- ard Associates, Palo Alto, Calif. *Oct. 31-Nov. 3— WSM's Grand Ole Opry 38th anniversary celebration, Nashville. Programing and sales discussion, Friday, Nov. 1, with Dan Scully, Leo Burnett: Cohen Williams, Martha White Mills; Joseph H. Epstein Jr., Walker Saussy Advertising, and James Faszholz, Gardner Advertising, participating. Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff Wl BROADCASTING THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executtve Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood) , Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- pher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeiden- berg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein; Natalie D. Lucenko, Tanii Oman, Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Circulation Manager: Frank N. Gentile; Circulation Assistants: Edith Liu, Dave Lambert, German Rojas, Joan Chang. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Ellen R. McCormick. As- sistant: Frances Bonovitch. Vice President and Sales Manager: Winfield R. Levi: Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue. ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton: Assistant: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP code 90028. Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road. Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. *Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. 18 (DATEB00K) BROADCASTING, October 14, 1963 Mark of Deluxe Television This is the camera you see wherever they insist upon the finest in television. More and more this deluxe 4V2" I.O. equipment is becoming the symbol of TV leadership. Everyone is im- pressed with its "new look," its striking performance and its built-in aids to production. Your studio can benefit from this symbol of television distinction. To own it is to move up! W t% - W it Sf% V 1 Wl d . . . /or finest in television 4y2" I.O. AT ITS PEAK CAPABILITY UNVARYING PICTURE QUALITY BUILT-IN PRODUCTION AIDS SIMPLIFIED MULTI-CAMERA OPERATION More and more this deluxe camera is becoming the symbol of TV leadership . . . designed for those with the reputation for providing that extra measure of quality in productions. Its unique appearance and built-in production features make the TK-60 everv inch the "Camera of the Sixties". The Image Orthicon at its Best Using a large 412" image orthicon tube tailored to its highest capability, the TK-60 produces the ultimate in fine pictures — with vasdy improved gray scale and reso- lution never before achieved. Unvarying Picture Quality TK-60 Cameras do not need to be adjusted from day to day. nor do they need extensive warmup before being used "on air". Pictures of unvarying quality "snap-in" each time the camera is turned on. and are ready for use in a few moments. Picture quality- lasts — hour after hour, day after day. -week after week. Built-in Production Aids Among its new production features are a large, bright 81 2 -inch viewfinder with maximum usable highlight brightness of at least 1 50 foot-lamberts and a resolution capability- better than TOO lines; also provision for the cameraman to see special effects on the \-iewfinder. Simplified Operation A new concept of control simplifies multi-camera operation — making it possible to handle as many as six TK-60"s simultaneously. The video operator need only be concerned with light (remote iris control) and level (contrast or brightness control). Reliability-Plus Reflecting the results of intensive engineering develop- ment achieved in more than 20 years of studio camera production, the TK-60 is a thoroughly integrated camera chain, fast becoming the standard of the in- dustry. Latest advances in the camera art have been incorporated. Transistors and nuvistors are used wher- ever they do the most good. New solid state and gaseous regulating components provide super stabilization of circuits for uninterrupted production. Proved in Use Nearly 200 of these deluxe new cameras are now in daily operation . . . bringing new pictorial perfection to TV presentations. MOVE UP TO THE CAMERA OF THE SIXTIES Because fhe TK-60 is so striking in appearance and designed for producing tapes and lire pictures that im- part increased sales impact to commercials.jou will find benefits accruing from the first day of operation. The TK-60 is a selling tool that radiates prestige . . . the symbol of deluxe television. To own it is to move up. See your RCA Representative or write: RCA, Broadcast and Television Equipment, Bldg. 15-5, Camden 2, N.J. - And we like the use they have made of RCA's great new camera- it must be the mark of deluxe television! The Most Trusted Name in Television OPEN MIKE A common approach Editor: I seldom disagree with your editorials, so perceptively do they an- alyze industry issues, but I must reg- ister a dissent from some of the views recently expressed on the commercial time standards in the NAB codes Broadcasting, Sept. 30). Difficult as they are to devise and enforce, time standards do provide a common approach to a problem that is very difficult to handle individually. Broadcasters, advertisers and, most im- portant, the public benefit alike. The record of compliance, particularly in television, is a lot better than is gen- erally realized. I certainly agree that the imposition of time standards by government is wrong, but I think the danger of gov- ernment meddling in this area is great- er without codes than with them. — C. Wrede Petersmeyer, president, Co- rinthian Broadcasting Corp., New York. Clean up the New Frontier Editor: Let me compliment you on your fine editorial, "'Who's Boss'' i Broadcasting, Oct. 7 ) . One of this nature should have been written long ago. It's high time Congress took a hand in cleaning up this "New Fron- tier" mess in the FCC. — Tom Little, news director, wzoe Princeton, 111. Talent, money and work Editor: I read with great interest the Monday Memo comments of Charles E. Claggett, president of Gardner Ad- vertising, on the potential of radio and television (Broadcasting, Sept. 23). I agree with him wholeheartedly that most of the industry is not trying hard enough to provide "solid food as a re- Dief from the cloving taste of pap and froth." As a St. Louisan, Mr. Claggett is fa- miliar with our efforts at kmox Radio to provide challenging, provocative, meaningful broadcast fare, rather than programing that dulls the thought proc- esses and lulls the civic conscience. We now program more than 50 hours weekly of our information format, in rime commercial hours, and this pro- gram approach has built, rather than diminished audience, and attracted a record number of advertisers. In a business whose practitioners pride themselves on creativity and in- tellectual energy, why is the hackneyed and the mediocre the rule rather than the exception? I don't think the answer need go as deep as government regulations or the -narketplace requirements of making a steady profit and not alarming clients. Such reasons might be respectable and BROADCASTING, October 14, 1963 ALITY Floyd Ottoway WSYR GANG Carol Johnson WOMEN Ed Murphy MUSIC Fred Hillega NEWS Elliot Gove ^ TIMEKEEPER Richard Hoffmann BUSINESS NEWS It packs a friendly punch. Stroll down the street with Deacon Doubleday or Carol Johnson or Fred Hillegas. Watch the smiles light up peoples' faces; hear the known-you-all-my-life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And, that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18- county Central New York area. nstant friends for what you have to sell. Bill O'Donnell SPORTS Deacon Doubleday FARM Represented Nationally by THE HENRY I. CHRISTAL CO., INC. NEW YORK • BOSTON • CHICAGO DETROIT • SAN FRANCISCO Mttfl I'liiipMii'li'liHla 5 KW SYRACUSE, N. Y. 570 KC 23 LOS ANGELES (and advertisers) LIKE US BECAUSE... T we treat our adult $ audience like adults B with stimulating. • entertaining, informative, ^ provocative 9 conversation and • news-in-depth. ••• • •• • As a result, advertisers like us because we program £ for listeners 9 who listen. Represented Nationally by the Katz Agency KABC conversation RADIO 79 ABC OWNED RADIO STATION provide a good hiding place. However, I feel the reason is somewhat less lofty. I believe that all too many of us find that challenging, creative broad- casting and compelling advertising are just too much work for us to contem- plate. Mediocrity and the status quo enable one to set and maintain a com- fortable work pace without midnight oil or midday stress. It's easier, that's all. Whether we are in media or in client or agency, we have all found how easy it is to define an objective, how difficult to achieve it. If the objective is a con- crete one, such as a marketing goal, we assume there is no magic in achieving our aim. We know it will take steady, persistent work. Yet if our goal is a creative one (higher-level programing, more effec- tive and imaginative advertising) some- how we fail to face the fact that we achieve intangibles, too, by the very tangible ingredient of hard, brainbusting work. I agree that as we stand in the mid- 20th century it is a betrayal of our public franchise to achieve new techni- cal potential, only to dilute or nullify it with meaningless programing content. It takes talent, of course. It takes courage. It takes money. But most of all it takes work. — Robert Hytand, vice president of CBS Radio and general manager, kmox St. Louis. 356 owners Editor: Your report of the transfer of wtsa Brattleboro, Vt. (Broadcasting, Oct. 7). is correct except insofar as you report me as the purchaser. This station was purchased from Theodore Feinstein by the Brattleboro Broadcasting Corp., a wholly owned subsidiary of Atlantic States Industries Inc. I am the purchaser only to the extent that I am president of both Brattleboro and Atlantic States, but the parent corporation is owned by 356 stockholders around the United States. — Robert Price, president, Atlantic States Industries Inc., New York. (The original stnrv stated that WTSA was sold to "Robert Price and group for $80,000." Atlantic States also owns Nassau Herald. Lawrence, N.Y., Rockaway Journal, Far Rockaway, N.Y., and Peninsula Printing Co., Lawrence, N.Y.) Musical editorials ? Editor: If you wanted to get some propaganda across to teen-agers — pos- sibly to encourage them to declare themselves conscientious objectors rath- er than be drafted — would you confine your message to a serious editorial, or would you prefer a song with a "mes- sage" played over and over in the hours the youngsters might be most likely to listen? I have been struck recently with the propaganda content of such records as "Universal Soldier" or "Soldiers Who Want To Be Heroes." It's my guess that they are being played on a lot of stations whose managerial teams meet and seriously discuss editorial topics and would think a long time before tak- ing a stand against strong national de- fense as a deterrent of war. Does edi- torial responsibility end with the labelled editorial? We don"t think it does. When some of the pundits get to- gether in seminars, etc., they might ponder this one, and first check their own music logs. — O. J. Keller, wtax Springfield, III. (The message of "Soldiers Who Want To Be Heroes," a pop-folk song, is that soldiers who want to be heroes are practically non- existent. According to the song, the main goal of today's soldier is survival. "Univer- sal Soldier" is an anti-war song.) Fair and accurate Editor: I would like to thank you for the very fair and accurate reporting of my comments in your feature on sports programing (Broadcasting, Sept. 30). Incidentally, I have reread the pro-foot- ball story (Broadcasting, Aug. 19) and find it an excellent reference arti- cle.— Carl Lindemann Jr., vice presi- dent, NBC Sports, New York. No moonlighting Editor: The photo shows an amazing resemblance between Marv Shapiro. Television Advertising Representative Inc. vice president and Eastern sales manager, and the "well-informed man" People listen to people who know Mr. Shapiro and poster. in the current Newsweek billboard. Marv assures us he has not been moon- lighting, and we're told by Newsweek that the artist who created the illustra- tion used no specific model. This close resemblance is of particular interest be- cause TvAR represents both wtop-tv Washington and wjxt(tv) Jackson- ville. Fla. — the Washington Post-News- week stations. — Robert M. Hoffman, vice president, TvAR, New York. 24 (OPEN MIKE) BROADCASTING, October 14, 1963 The world-wide television newsfilm service of United Press International. How Western Electric serves your Bell telephone company Most people think of Western Electric as a manufacturer of telephones and the equipment that makes telephones work. They're partly right. But this important Bell System unit has quite a few other vital jobs to do for America's 2 1 Bell telephone companies. Example: a recent addition to a huge switching system that makes telephone connections in the Southern Bell Telephone Company's largest central office in Atlanta. In Western Electric tradition, we worked closely with our teammates in the Bell System to get the job done. Here's how we went about it: First, our engineers sat down with Bell Laboratories and Southern Bell planners to determine the kind of custom-made, complex equip- ment that would be needed. Then the major equipment for the system was assembled to strict standards of quality at our factory in Oklahoma City. Meanwhile, people at our on-the-spot distribution center in Atlanta were coor- dinating shipments and gathering other vital components for the job. And finally, a skilled Western Electric team installed the new system and tested it exhaustively. On this project in Atlanta, as in hundreds of others across the nation, Western Electric helped translate a designer's idea into completed phone calls. Because of the work we do, telephone communications can grow and change with the nation's needs. We work best because we work together. Teamwork. New switching equipment is installed at this Atlanta telephone central office of Southern Bell Telephone Com- pany. Above, left to right, WE Engineer Van Van der Plaats, Nolen Ridgeway of WE Installation, Andy Anderson of Southern Bell and A. B. Johnson of A. T. &. T. work out final details of the installation. For months before the cutover, Western Electric installers, systems equipment engineers and Southern Bell people worked side by side to complete these new facilities. 26 BROADCASTING, October 14, 1963 Delivering the goods is an important part of the Southern Bell expansion. After the Atlanta distribution center receives the equipment request from Southern Bell, it is sent to systems equipment engineering headquarters for exact specifications. In addition to this processing work, WE's 35 distribution cen- ters supply and repair thousands of products for the 21 Bell telephone companies. Above, a Southern Bell order is filled with items from the center's huge inventory. Engineering: Western Electric's Atlanta office receives the order for new equipment from Distribution. Then WE people prepare exact specifications for equipment and how it will interconnect with the rest of the Bell telephone network. Manufacturing is carried out at Western Electric's 13 major manufacturing locations across America — and at its many smaller locations. Many of our communications products are developed by our Bell System teammate, Bell Tele- phone Laboratories. Here at the Oklahoma City Works, complex crossbar switching frames are assembled from thousands of parts by skilled men and women. Crossbar switching assemblies like these are essential to the new telephone central office installation in Atlanta, Ga. MfCStQVtt ElCCtftC MANUFACTURING AND SURRLY UNIT OF THE BELL SYSTEM BROADCASTING, October 14, 1963 MONDAY MEMO from Clay Stephenson, Clay Stephenson Associates Creativity: the missing factor in 'modern radio7 Clay Stephenson was to address the Radio Advertising Bureau's regional management conference in Dallas on Sept. 77. But a hurricane disrupted airline schedules and Mr. Stephenson never reached Dallas. This Monday Memo is a condensed version of the speech that was never made.) I take exception to a statement in the Sept. 9 issue of Broadcasting. It ran like this: "From agency executives attending its management conference, RAB expects that conferees will learn what individ- ual radio stations can do to help agen- cies use radio in a better way, and what station managers should know about agency attitudes on radio." I take exception to this statement only because I think it reflects a pre- occupation with external symptoms at a time when self-analysis could be far more productive for the radio industry. The greatest help you can give to agencies lies in the contribution you make to radio itself. Divert your at- tention from agency attitudes until you have examined your own attitude to- ward the medium you represent. Your attitude can turn attention to the poten- tial merits of radio and away from the pure mechanics of buying. In an era of intense competition, such as that which exists in almost all categories of business, including broad- casting, it would seem that quality of product would be ever-improving. Left Overs ■ Modern radio program- ing, which consists for the most part of an unimaginative, much warmed-over dish of music, news, weather and sports, could hardly be less interesting. If this is "modern radio," it is a medium with- out destiny. Radio has many burdensome prob- lems. Every intelligent person in adver- tising knows these problems and sym- pathizes with your efforts to solve them. Recognizing the existence of these problems, I would suggest that there are only two alternatives open to you. You can spend your energies attacking them as though they were separate, un- related plagues inflicted on you by persecutors, or you can spend your en- ergies in the creative development of a new vitality and distinction for your station. The second course will be the more rewarding for you and for radio. The individualists in this country seem to get fewer and farther between as our population grows. Our genera- tion is, by and large, a timid lot. We are afraid we might be wrong. We seek refuge in mathematical formulas. We engage in endless research, not so 28 much in the hope of learning, as in the hope of developing statistical guides which will free us from the responsibil- ity for independent thought. Benevolent Dictator ■ The laws with which we are binding ourselves, the authority we are turning over to our government reflect our timidity. We ask our government to look after us, to protect us from our own mistakes, to feed and clothe us in our old age, and to tell us that this is not charity but something the government "owes" its people. We are molding our federal government into a benevolent dictator- ship. And we are doing it deliberately. Broadcasters are acutely aware of the government's unrelenting lust for power. You are hemmed in on all sides by the regulations and threatened regu- lations of government agencies, agen- cies which you and I and our contem- poraries have encouraged to grow. You are doing business in an era when a governmental bureau can say with au- thority, "it doesn't matter what your audiences like; it's your job to give those audiences what we think they need." A case in point, was the hearing on local television programing which took place in Omaha. The FCC's policy on program regulations, as detailed by Commissioner E. William Henry, who presided over the Omaha hearing, made it clear that the only judge of program- ing is the FCC itself. The 'Public Interest' ■ You are work- ing in an era when the words "in the public interest" are used as a tool of control. We, of our own volition, are relinquishing to a handful of men the power to decide for us what is "in the public interest." We are creating a monster which has the ultimate poten- tial of decreeing that it is "in the pub- lic interest" for stations to editorialize in support of an administration pro- posal; or that it is "in the public inter- est" for you to employ the unskilled or for you to cease operation entirely. The "public interest" is not served when we delegate to any small group of human beings the authority to de- cide for us all what is and is not "in the public interest." The problems which plague radio — the overpopulation, the scarcity of ad- vertising revenue, the distortions of au- dience measurements, the specter of governmental controls — are only symp- toms of a deeper problem which it is within your power to control. Step aside from the symptomatic problems and work to put a creative spark back into radio. Make radio so forceful and exciting that advertising dollars are drawn to it by the sheer power of its vitality. Make your sta- tion so imaginatively and distinctively different from the others that the ca- prices of ratings will cease to determine your destiny. Endow your station with such striking individuality that your own open competition can separate the men from the boys in your crowded industry. Compete with each other, and with all other media, using the only legitimate weapon you have at hand, the dormant potentials of radio. It is difficult for me to accept the possibility that this country has become so totally absorbed with music that it wishes for nothing else from radio. It is difficult for me to believe that a choice between one kind of music and another, or between one announcer and another, constitutes the ultimate diver- sification in radio programing. When there is so little to distinguish you from your competitor, is it any wonder that advertising buyers may rest their deci- sion on cost? Or that they rely blindly on the guidance of audience measure- ments, even when they know those measurements to be in error? Clay W. Stephenson is president of Clay Stephenson Associates, Houston, a sub- sidiary of Tatham-Laird Inc., Chicago. He has served as director of advertising and sales promotion for Corning Glass and as vice president and general sales manager for Morton Manufacturing Corp. He has been an account executive at both J. M. Mathes and Duane Jones Co., New York. Before forming his own agency he was executive vice president of Tracy-Locke Co., Dallas. BROADCASTING, October 14, 1963 FAVORITE THROUGHOUT MARYLAND FRIENDSHIP AIRPORT. BALTIMORE WBAlr RADIO W90^^PiBALTIMORE,^m S ONLY 50,000 WATT STATION NATIONALLY REPRESENTED BY McGAVREN-GUILD COMPANY. INC. Buy RAD JO when Buy BALABAN when you buy radio KBOX tempo with i 'Buy WIL when you buy St. lx>ui$ and i>»u«* John F. Box, Jr., Managing Director vou BUY the people who BUY Sold Nationally by Robert E. Eastman 30 BROADCASTING, October 14, 1963 Wmm* B RO ADCASTI N G THE BUSINESS WEEKLY OF TELEVISION AND RADIO October 14, 1963, Vol. 65, No. 16 1963-64: A THREE-NETWORK RACE ■ CBS-TV conceded best chance to make off with first money ■ Agency men see ABC-TV and NBC-TV in neck and neck test Advertising agency executives most directly concerned with network tele- vision's new season think it'll be much more exciting than last year's — at least as far as network competition is con- cerned. They aren't sure that the programs themselves, as a group, are more or less exciting this year. But they appear con- vinced, after watching the new season's premieres, that what some of them had feared would pale into a two-network competition will be a real three-network horse race after all. The real horse race, however, will be for second place, not first, in their judgment. They concede first place to CBS-TV by a majority that approaches unanimity, although there is substantial disagreement as to whether CBS-TV's lead will be greater or smaller than last season. They rate NBC-TV and ABC-TV as neck-and-neck for second position, with ABC-TV favored by a slight majority. A number of agency executives pre- dicted ABC and NBC will end the sea- son in a draw. Comeback Seen ■ The anticipated comeback of ABC, generally ranked third during the past season, appeared to erase fears being expressed last spring that CBS and NBC might extend their margins significantly and leave ABC even farther behind. A seriously falter- ing third network, it was noted then, could in time severely limit the network opportunities available to advertisers as well as devalue the investments of cur- rent clients and curtail the public's pro- gram choice. The agency evaluations of network position, obtained in detailed interviews with key program executives at more than 20 of the biggest agencies involved in network television, took into account the complete nighttime schedules of the networks. In addition the executives gave their assessments of the season's new pro- gram entries — and appeared to find the "strong" and "weak" candidates about equally divided. Standouts ■ Five of the new shows stood out in the nominations for pro- grams apt to be winners, and another five received substantially more votes than any others at the bottom end of the scale. In between, the rest were ranked variously from probable winners to probable failures, with many rated capable of going either way. My Favorite Martian and The Danny Kaye Show on CBS and Burke's Law on ABC tied for first place in nomina- tions for winners. Close behind came Outer Limits on ABC and Petticoat Junction on CBS. The Bob Hope series on NBC barely fell short of this top circle, and clearly would have made it if the comedian himself were to appear every week instead of sharing time with anthologies. Top contenders at the next level in- cluded Mr. Novak and The Lieutenant on NBC, Phil Silvers' Show on CBS, The Fugitive, Farmer's Daughter, Patty Duke Show and Breaking Point on ABC. Middle Area ■ Among those placed in the middle area that could be a take- off point for success or failure — or that could become a permanent home — were Arrest and Trial and The Greatest Show On Earth on ABC, The Judy Garland Show, East Side, West Side and Great Adventure on CBS, and Grindl, The Richard Boone Show and Kraft Sus- pense Theatre on NBC. Those most often rated unlikely to succeed were Redigo on NBC and Jaimie McPheeters, The Jimmy Dean Show, The Jerry Lewis Show and Chan- ning on ABC. Glynis on CBS also placed high in the "unlikely" category. The agency executives, whose new- show views are summarized on a net- work-by-network basis below, empha- sized that in a number of cases their judgments were affected more by time periods and the stature of the compe- tition than by the show's quality alone. They cautioned that a change of time period can convert a "miss" into a "hit" — and vice versa — and that in any case Agency executives polled by BROAD- ite Martian" (I), comedy series featur- Show" (c), Wednesdays 10-11 p.m. also CASTING voted three shows best for ing Ray Walston, on Sundays 7:30-8 on CBS-TV and "Burke's Law" (r), the new season. They are "My Favor- p.m. on CBS-TV; "The Danny Kaye Friday 8:30-9:30 p.m. on ABC-TV. BROADCASTING, October 14, 1963 31 Among the top fall programs agency "Petticoat Junction" (c), CBS-TV's executives voted "The Outer Limits" Tuesday feature following popular (I), Monday 7:30-8:30 p.m. on ABC-TV; Red Skelton and "The Bob Hope Show" (r), NBC-TV's 8:30-9:30 p.m. Friday program. Hope's audience is expected to grow as season progresses. the whims of public reaction can con- found the most solemn professional pre- dictions. Interested Parties ■ The agency ex- ecutives canvassed in the survey were admittedly not disinterested. All have clients represented in the 1963-64 night- time schedule. In many shows where their own clients are not sponsors, com- petitors of their clients are. Many acknowledged the existence of such biases but on promise of anony- mity undertook to disregard them. In a number of cases they severely minim- ized— in the light of the competition in- dicated in the premieres — the prospects of some of the shows they or their agencies had a hand in selecting. Here is the executives' consensus on the new shows, network by network: ABC-TV The strongest new shows on ABC- TV, according to the programers: Burke's Law — the Friday, 8:30-9:30 p.m. comedy-detective drama, featuring Gene Barry as a millionaire bon vivant who works as a police detective, was placed at the top of ABC's new offer- ings. This was from the point of view of production, story interest and Mr. Barry's performance, as well as a weak- ening which many executives saw in the competing Route 66 on CBS-TV. Outer Limits — a science-fiction drama on Mondays at 7:30-8:30 p.m., this show was characterized as the young viewers' delight by a substantial number of buyers interviewed. But several thought it was held back just a little by its early time period. A typical com- ment: "The grade school social event of the week." Several other shows on ABC-TV mentioned as contenders but not in the same context as the top two: The Fugitive — this one-hour drama (Tuesday at 10) about a man (David Janssen in the role) unjustly accused of murder, appears to have caught the fancy of the majority scoring the show. But that same majority hesitated to go "all the way" in predicting a success. Some saw "troubles" ahead in the concept. Two half-hour comedies, Patty Duke Show and Farmer's Daughter, were held in esteem by most of the agency people, but with some reservations about Patty Duke. Blame Production ■ The detractors of Patty Duke by and large put the blame on the production, not on Miss Duke, whose talent they acclaimed. Another reservation was the time slot. Some thought the series could be "fixed up" and made into a good rater. Daughter, half-hour comedy with Washington as its locale, was universal- ly liked, though a substantial number found it somewhat bland and facing tough competition from Twilight Zone (CBS-TV) and Jack Paar (NBC-TV). Potentially strong on ABC-TV: Breaking Point (psychiatric drama on Monday, 10-11), was considered well- produced but up against East Side, West Side, also a heavy dramatic ve- hicle on CBS-TV. Another: Arrest and Trial that fills 8:30-10 on Sundays. For the latter the verdict was: well-produced and interesting, but with no chance against the opposition's big strength (half of Ed Sullivan and Judy Garland on CBS-TV, all of Bonanza on NBC- TV.) Middle Area ■ In the wide middle ground, the assessment of The Greatest Show on Earth concerned Jack Palance — some rated the show high because he's the star, others said he's great but not in the right role. Another was Sid Caesar and Eddie Adams, who alter- nate in shows at 10 on Thursday. Some agency executives pointed out that for the limited, adult audience sought by their cigar sponsors, the shows served a purpose. Several thought Mr. Caesar would be off after this season. Rated at the low end of the scale were these programs: the two-hour Saturday Jerry Lewis Show (a preponderance of j opinion was down on the show, scattered sentiment thought it could rise as the season progressed and if the content improved); the hour-long Travels of Jaimie McPheeters which opens the Sunday evening, the Jimmy Dean Show, and the hour-long Channing on Wednes- day at 10. CBS-TV In the forefront on CBS-TV: My Favorite Martian — all but a few put this new situation comedy, built around a space ship that crashes on earth, in a "hit" position and the rest rated it as ] a series as likely to succeed as any other new entry on CBS-TV. The Danny Kaye Show — though it rated up with Martian on the top-end of the scale, there were a few agency people who played down its chances or Open Early Next Year It links Tidewater Virginia with New York and Miami on the fastest, most direct and profitable North-South route in America, This new bridge-tunnel will give Eastern industry new and broader access to America's markets through the world's greatest harbor (Hampton Roads). VIRGINIA BEACH WTAR Tidewater is already one of the fastest growing markets in the U.S. What a place to put a new-business dollar— right now! TideWTAR is a better way to spell it, and the best way to sell it! TELEVISION & RADIO CBS AFFILIATES FOR NORFOLK-NEWPORT NEWS, VIRGINIA Represented by ^wa^^ti-^^^^lnc^ The Original Station Representative ANOTHER VALUABLE ADVERTISING OPPORTUNITY ON WNBC-TV NEW YORK Saturday Night "MOVIE 4" Delivers top ratings, reach and cost- per-thousand with WNBC-TV's biggest movie package ever. ■ P 1 HERE'S HOW IT WORKS YOU BUY a :60 commercial in "Movie 4" (Saturday night, fol- lowing "11th Hour News") at a cost of $1800 flat or a :10 spot for $550 gross (subject to discounts) YOU GET a large, low c-p-m audience— assured by lead-in from NBC network movie and by nature of the films: most of them TV premieres and or better ("Daily News"), all with top name stars. ■ ?m ■ 90 I IT GIVES YOU MORE FOR bns YOUR TELEVISION DOLLAR Ask your WNBC-TV or NBC Spot Sales Representative for complete details. WNBC-TV NEW YORK add new ones of the same type," it was explained. Audience loyalty and the fact that the program's star "is known to believe in the products he sells" are other reasons for the purchase, plus his 30 years on network radio (about the same length of time that Merle Norman has been in business) which has estab- lished him as a radio personality. The campaign will be announced to studio owners through personal teaser letters signed by Merle Norman herself, a high-style brochure giving details of the campaign, the schedule of Merle Norman participations and other perti- nent information, with a personal mes- sage from Merle Norman urging local participations in the program or ad- jacencies, a bound-in record with greet- ings from Don McNeill and other mem- bers of the Breakfast Club staff and executives of the cosmetic company, a letter from ABC Radio President Robert Pauley congratulating/welcoming studio owners, followed in a few days by per- sonal calls on studios by ABC affiliates salesmen to invite the studio owner to a closed circuit broadcast at the station and to try to sell her on a local radio tie-in with the national program. The closed circuit broadcast will be a miniature Breakfast Club show tail- ored exclusively for the cosmetic com- pany and including personal messages from company and network executives. Lee says listener has final control on TV FCC Commissioner Robert E. Lee last week told a luncheon audience at the International Film-TV Festival and Audio-Visual Exhibition in New York that there has been an overemphasis on the government's regulatory role in the area of commercial TV programs. Mr. Lee stressed that the FCC is con- cerned primarily with determining whether programs are being presented in the public interest, and he added, "listeners exercise the final control by a flick of the switch." The question of commercial regula- tion was the topic of a panel discussion earlier on Oct. 10. One panel member, NAB code authority manager Stockton Helffrich, reaffirmed the NAB's stand against recent proposals for government imposed standards on commercial time. Mr. Helffrich also said, "the pro- ponents of increased and risky govern- ment regulation could achieve the re- forms they favor by a more informed and active support of the self -regulatory effort." The panel members agreed that TV commercials need some form of con- trol, and the majority opinion tended toward self-regulation. Norman Cash, president of the Television Bureau of Advertising, maintained that the public TV seeks retail account A team of television's top sales- men knocked on the door of one of the biggest retail giants in the nation Monday (Oct. 7) — Mar- shall Field & Co. of Chicago — and asked for business from an area that traditionally has been newspaper-oriented . Norman E. (Pete) Cash, presi- dent of Television Bureau of Ad- vertising, made a formal presen- tation to top Marshall Field ad- vertising executives. He was ac- companied by the key officials of Chicago's four TV stations. A similar presentation to Chi- cago's Carson, Pirie, Scott & Co. is scheduled for early November. Carson's is a heavy user of local radio. Chicago-based Sears, Roe- buck & Co. meanwhile is running a TV test in Chicago, Kansas City and New Orleans through North Advertising. Some local Sears stores have used TV for many years. 40 (BROADCAST ADVERTISING) is the most effective controller of broad- cast advertising. And he added, "if viewers don't like a product or com- mercial, then let them not buy it." Fred Papert, chairman of Papert, Koenig & Lois, advertising agency, noted that much broadcast advertising is spotted with half-truths and said there is a tendency for advertisers to ignore the public's acceptance of the commer- cial message. A dissenting note was sounded by actress Monique Van Vooren, who called for a commercial control group made up of broadcasters, the public and the FCC. Liebmann to FC&B for third time Liebmann Breweries (Rheingold beer), Brooklyn, N. Y., returns to Foote, Cone & Belding, New York, on Jan. 1, 1964, from J. Walter Thompson Co., New York, which has had the account for two years. Rheingold bills approximate- ly $7 million, of which an estimated $2.5 million is allocated to local and national spot radio and television. This will mark the third time that Rheingold will be handled by FC&B. In 1939 Lord & Thomas, the FC&B predecessor agency, was named to the account. Rheingold moved in 1946 to Young & Rubicam for eight months and returned to FC&B in early 1947. In December 1961, Rheingold shifted to the Thompson agency. Norman H. Strouse, J. Walter Thomp- son president, in a memorandum to the BROADCASTING, October 14, 1963 Reach 'em with a SPOT OF TAE {the "homes reached'' station in Pittsburgh) For an A.M. coffee break or P.M. snack, TAE -time is prime time for viewers in America's 8th largest market. Check your Kaiz representative. You'll find TAE up among the leaders in low cosi-per-thousand homes reached. Daytime or nightime . . . Take TAE and see. wTae—4 Basic ABC in Pittsburg- staff, stated that Rheingold and the agency were parting "quite honestly and simply" because of "a disagreement on policy." Rheingold is expected to spend about $1 million in spot TV this year. The remainder of its broadcast budget is allocated to sponsorship of the New York Mets baseball games on radio-TV and to local radio. Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Approximate cost is listed, where given by producer. F. K. Rockett Productions, 6063 Sunset Boule- vard, Hollywood 28. Chicken Delight Corp., one 60 for TV, live on film. Joe Denove, production manager. Agency: Tilds & Cantz, Los Angeles. Marvin Cantz, ac- count executive. Alan Berger, agency producer. Approximate cost: $4,000. Lorin-Frank Productions, 330 East 46th Street, New York 17. Ford Motor Co. (Falcon), one 60 for TV, back- ground music for film. Phil Frank, production manager. Agency: J. Walter Thompson. Sid Wolo- shin, agency producer. Campbell Soup Co. (tomato soup), one 60 and one 30 for TV, background music for film. Phil Frank, production manager. Agency: BBD0. Bernie Haber, agency producer. Duffy-Mott Co. (Sunsweet prune juice), one 60 for TV, background music for film. Phil Frank, production manager. Agency: Sullivan, Stauffer, Colwell & Bayles. Rod Albright, agency producer. General Tire & Rubber Co. (Duragen rubber), one 60 for radio, music and lyrics. Phil Frank, production manager. Agency: D'Arcy Advertising. Joe Felice, agency producer. Alberto-Culver Co. (Command), one 60 for radio, music and lyrics. Phil Frank, production manager. Agency: J. Walter Thompson. Bill Ross, agency producer. Raymond Scott Enterprises Inc., 140 West 57th Street, New York 19. Stuckey's (candy), one 60 and one 20 for radio, jingle. Charles Barclay, production man- ager. Agency: Kirkland, White & Schell, Atlanta. J. A. Kirkland, account executive. Gene Sample, agency producer. Snazelle Productions Inc., 155 Fell Street, San Francisco. Chrysler Corp. (Simca 1000), one 60 and three 20's for TV, live on film; two 60's, four 20's for radio, music and voice. Ernest E. Snazelle "Jr., production manager. Agency: Rich- ard N. Meltzer Advertising, San Francisco. Rob- ert MacGregor, account executive. John Mercer, agency producer. WGN Mid-American Videotape Productions, 2501 West Bradley Place, Chicago 18. Nibot Corp. (Thermo-tumblers), three 60's for TV, live on tape. Dick Doerschuck, director. Agency: Goufrain, Loeff & Adler, Chicago. Jack Flatley, account executive and agency producer. Also in advertising . . . Atlanta office ■ The Devney Organiza- tion, station representatives, has opened a new office in Atlanta to be managed by David Carpenter. The address is 1401 Peachtree Street N.E., suite 271. Telephone: 876-8548. Agency research ■ BBDO has spon- sored a research program exploring costly and time-consuming communica- tions problems suffered daily by proc- essors and retailers of food. An im- mediate goal of the program is to de- fine and offer some solutions to the communications problems which exist in the specific areas of new products and promotion. BBDO said it is con- ducting the study in cooperation with the National Association of Food Chains. New agency ■ Harvey Pool, account executive at Charles Bowes Advertising, Los Angeles, has opened his own agen- cy, Harvey Pool Advertising, at 5700 Sunset Boulevard, Hollywood 28. First client is kpol Los Angeles. Customer analysis ■ CBS Radio Spot Sales, national sales representative, has released an ai alysis of its customers by product category. The figures show major gains in the fields of auto acces- I 1 ROBERT PRESTON h f DOROTHY McGUIRE One of the big ones from WARNER BROS. ONE EVE ARDEN The latest and greatest selection of feature motion pictures for first-run television SHIRLEY KNIGHT 1 ?P sories and equipment (up 11%), home furnishings (up 163%), toiletries (up 133%) and building materials (up 95%). Open Detroit office ■ Prestige Repre- sentation Organization, a radio station representative firm, has opened a new office in Detroit. The office, headed by Max Goldfarb, is located in suite 424 of the Book Building. Telephone, Wood- ward 1-9704. PRO also has sales offices in New York, Philadelphia, Chicago, Los Angeles and San Francisco. New product ■ Alberto-Culver Co. has nounced another new product, Derma- Fresh medicated hand cream, which will be heavily promoted in television starting this month. Agency: Compton Advertising, Chicago. 40th year ■ The Advertising and Selling Course, sponsored by the Advertising Club of New York, enters its 40th year of operation when it opens Oct. 14 at 6:15 p.m. at the United Engineering Center, 345 East 47th Street, in New York. The course will include 18 semi- nars and nine specialized workshop ses- sions involving copy, media selections, better selling, sales promotion, advertis- ing production and marketing manage- ment and research. TV time for Europeans ■ Overseas Broadcast Services Ltd., a worldwide sales organization in the international radio-TV field, has been appointed European sales representative for Tele- guide, the closed-circuit hotel TV serv- ice in New York. OBS has the rights to sell advertising time to European ad- vertisers wishing to reach the New York tourist market through Teleguide. Seattle merger ■ Miller, Mackay, Hoeck & Hartung Inc., advertising agency in Seattle, plans to merge with McCann-Erickson Inc., which has head- quarters in New York. MMH&H ac- counts will be consolidated with those of McCann-Erickson's Seattle office, the combined operation to be managed by James R. Miller. Chicago workshops ■ The Chicago Fed- erated Advertising Club has begun its annual fall series of workshops devoted to the basics of all aspects of adver- tising and marketing, including radio- TV. A total of 72 workshops will be held. New consultant ■ New consulting firm specializing in the Negro market has been organized by Todd Branson, for- merly account executive with wynr Chicago and before that radio-television director of Standard Rate and Data Service. Mr. Branson will advise in all aspects of selling the Negro consumer, including advertising in various media. Address: Suite 528, 333 North Michi- gan, Chicago; phone: Franklin 2-7100. Change of address ■ Hal Walton & Co., national representative, has moved its New York office to 220 Madison Avenue, New York 16. Telephone remains Lexington 2-5055. Agencies move ■ Kenyon & Eckhardt, Los Angeles, has moved to 1717 North Highland Avenue. Phone: Hollywood 4-4177. Needham, Louis & Brorby has moved its Los Angeles office to 10889 Wiishire Boulevard. Schlitz, CORE accord Executives of Schlitz Brewing Co., Milwaukee, and the Congress of Racial Equality met in New York last Wednes- day (Oct. 8) to discuss CORE's request that the brewing company's advertising utilize Negroes. A CORE official said later that the organization was satisfied that Schlitz would proceed with "inte- grating" its TV commercials and print advertising. Earlier, CORE had expressed dis- satisfaction with Schlitz, claiming it had no clear-cut reply from the company on its advertising. GOVERNMENT More 'discretionary power7 for FCC? PASTORE PLANNING HEARING ON STATION SALES LEGISLATION The chairman of the Senate Com- munications Subcommittee revealed last week that he intends to conduct a public hearing on legislation that the FCC says it wants to increase its au- thority in sales of broadcast stations. Senator John O. Pastore (D-R. I.) said Thursday (Oct. 10) that the legis- lation raises some serious questions that he thinks the commission should answer and put on record at a public hearing. Broadcasters also would be asked to testify. No hearing date was set. In a letter justifying its request for the legislation this summer, the FCC said it needs "greater discretion to adopt flexible procedures for consid- ering how the public interest will best be served in considering applications for transfer or assignments of a con- struction permit or license for a broad- cast station." The effect of Section 310(b) of the Communications Act "has been to per- mit the licensee to choose his succes- sor," wrote FCC Chairman E. William Henry. S 2052, introduced at the commis- sion's request by Senator Warren G. Magnuson (D-Wash.), chairman of the Senate Commerce Committee, would permit the commission to consider whether someone other than a pro- posed transferee could better serve the public interest. That approach was approved by the commission as part of its legislative package for 1963, but a stronger ver- sion recommended by Commissioner Robert T. Bartley was not introduced in the Senate (Broadcasting, Aug. 19). Commissioner Bartley has proposed that applicants seeking to buy a station be required to show that "an improved broadcast structure" would be created if their request were granted. Representative Oren Harris (D- Ark.), chairman of the House Com- merce Committee, has introduced both HR 7477 and 7478 versions, (Broad- casting, July 15, 8). Representative Harris said, however, that he did not intend to bring the bills to hearing this year (Closed Circuit, Aug. 26). Present language in the act that the commission wants to amend was added by Congress in 1952 and was to "an- nul the commission's ' Avco' proce- dure," Chairman Henry's justification letter points out. That procedure re- quired proposed sales to be publicized locally so that competitive bids could be accepted. Congress killed this when the procedure caused "severe economic and other hardships," Chairman Hen- ry explained. Senator Pastore said last week that he's wondering what new problems the FCC's legislation might cause. "I don't believe the seller should have full au- thority to determine who can best run a station in the public interest," the senator said. 'But." he continued, "I don't know BARBARA RUSH ALEXIS SMITH The latest and greatest selection of feature motion pictures for first-run television BRIAN KEITH either what would happen [under this legislation] if, for example, a broad- caster was offered $5 million for a sta- tion, but the FCC found a potential buyer with better qualifications to serve the public interest, who could only pay $2 million. "What happens to the $3 million?" he asked. Protests heard on plan to redefine markets Government plans to redefine ap- proximately 60 of the 215 standard metropolitan areas in the U. S. (Closed Circuit, Sept. 30) have run into pock- ets of protest from many of the areas involved. As a result, the Office of Statistical Standards of the Bureau of the Budget, which sets the geographical boundaries for metropolitan areas, is in the process of re-evaluating some of the planned changes. Representative Tom Steed (D-Okla.) has threatened to stop the appropria- tions for the bureau if it follows through with plans to add his home county (Pottawatomie) to the Okla- homa City metropolitan area. Repre- sentative Steed, a member of the Ap- propriations Subcommittee, said he Are they loyal? "Be Prepared" is the motto of the Boy Scouts, and Explorers' Post 170X of Los Angeles had better be prepared to show cause why its Citizens Radio Service li- cense should not be revoked. The FCC told the post last week that it has 30 days to reply. The scouts are in hot water be- cause they failed to provide the FCC with information on their qualifications to hold a license and didn't answer commission in- quiries on the subject. Presumably the FCC wants to know if the scouts are honest, loyal, reverent, etc. would use every weapon at his com- mand to stop the "annexation" of Pot- tawatomie and McClain counties. His Shawnee (population 25,000) home would be harmed economically by com- bining it with Oklahoma City area (50,000), he said, with the markets now having no common interests. An official at the Budget Bureau said last week that a delegation from Tam- pa-St. Petersburg, Fla., had made a persuasive argument in an attempt to keep that hyphenated market from be- ing split into two separate areas. He said an earlier decision to divide the cities for statistical purposes is being reconsidered. Final decision on the 60 new market areas is expected from the bureau this week or next. This is the first re-evalu- ation of the 215 areas since 1958 and it will be based on 1960 census figures. Walter F. Ryan is chief of the Office of Statistical Standards and decisions of his office are based on recommenda- tions made by a Federal Committee on Standard Metropolitan Statistical Areas, of which Mr. Ryan is chairman. Rep- resentatives are on the committee from the bureau, Housing and Home Finance Agency, Department of Agriculture, Bureau of Employment Security, Fed- eral Housing Administration, Bureau of Labor Statistics, Bureau of the Census, Department of Commerce and the Fed- eral Reserve System. The Standard Metropolitan Statistical Areas are used by government offices and agencies for all official federal re- ports. Geographical boundaries are established under a set of basic cri- teria, including population (50,000 or more), labor force (at least 75% must be nonagricultural) , and normal social and economic integration of the areas. Warner Bros. Television LEE FEARS CH. 37 PERMANENTLY LOST But Keating asks if astronomy rulemaking goes far enough FCC Commissioner Robert E. Lee channel 37 — located in the middle of sees the 10 years the commission has the television broadcast band — will be reserved channel 37 for radio astron- subject to heavy interference. He said omy as very likely stretching out to this interference would come from elec- infinity. trical devices, whose emissions "clutter And, in a statement dissenting to the the spectrum," as well as from TV sta- commission action, the commissioner tions operating on channels 36 and 38 expressed doubt the reservation would and from the local oscillators of tele- result in an effective contribution to vision receivers tuned to channel 30. scientific knowledge — certainly not Not in Public Interest ■ Consequent- enough to warrant removal of the chan- ly, he said, "I cannot display the confi- nel from television use. dence of the majority of the commission Commissioner Kenneth A. Cox joined that its action will be effective, con- Commissioner Lee in his dissenting tributory to the scientific world and statement. hence in the public interest." In making channel 37 (608-614 mc) The commissioner indicated some available for the exclusive use of radio bitterness over the manner in which the astronomy for a 10-year period through- rulemaking proceeding originated, and out the United States, (Broadcasting, said Congress should give the commis- Oct. 7), the commission departed from sion the authority to prevent a similar the original proposal in its rulemaking situation developing again. The Univer- proceeding. That would have merely sity of Illinois committed itself to a protected the University of Illinois' ra- heavy investment in the Danville in- dio telescope at Danville, 111., which stallation, which it is building in coop- operates on channel 37, within a 600- eration with the Office of Naval Re- mile circle for five years. The commission acted after receiving scores of petitions from scientific groups. They contended that use of the Danville installation would not eliminate the need for stellar observations on channel 37 in other locations throughout the country and that the five-year period would not provide sufficient time to meet the needs of radio astronomy. No Stations on 37 ■ Channel 37 is allocated to 19 markets. No stations operate on the channel, although appli- cations for the frequency in two cities, Paterson, N. J., and Melbourne, Fla., are pending. The commission will pro- pose a replacement for the Paterson assignment in its contemplated revision of the UHF assignment table. Commissioner Lee, the commission's staunchest supporter of UHF television, finds "no solace" in the 10-year limit placed on the reservation. Commission- ers who succeed the present members, he predicted, will find it extremely diffi- cult to reject the arguments of radio Senator Keating astronomers for continued use of chan- Not far enough nel 37. The astronomers, he said, "want time search, without first checking its pro- to study that which will have been dis- posed use of channel 37 with the FCC. covered. In this science, space is meas- "Only a university," Commissioner Lee ured in terms of light years and time said, "certainly not a commercial en- is measured in milleniums." terprise or a government entity, could He said he would have voted with have come out so favorably." the majority if channel 37 were the He pointed out that the commission only frequency available to radio as- has no authority over radio telescopes, tronomy. But, he said, that science has and said this was "a loophole" in the been given "radio windows throughout Communications Act which must be the spectrum" on 16 bands, nine of plugged. He said Congress couldn't which are reserved on an exclusive have foreseen that radio astronomy in- basis. terests would build nonemitting radio He also expressed concern that the telescopes and then "exact from the Danville radio telescope operating on commission" protection against the users The sporting life Henry G. Fischer of the Wash- ington communications law firm of Fischer & Willis, won the Broadcasting trophy for low net in golf at the fall outing of the Federal Communications Bar As- sociation on Oct. 7. Mr. Fischer had a net score of 74 (and a gross of 97). Low gross winner was Frank W. Walker, Motorola Inc., with a 76. Other low grosses: Clifford M. Kirtland Jr., Trans- continent Television Corp., 78; Robert Early, CBS Inc., Washing- ton, 78. Harry Ockershausen won award for nearest pitch to the hole. In softball, an FCC team captained by Wally Johnson de- feated an FCBA "team" captained by Vincent Pepper 18-7. to whom the bands are assigned. FCC Criticized ■ Commissioner Lee took note of the criticism leveled at the commission during the rulemaking pro- ceeding that the agency is more con- cerned with TV entertainment than with the needs of science. He said "in some circles" the view is held that tele- vision broadcasting is an "entertainment medium," "a commercial bonanza" and "a waste of spectrum space." He said he might agree if TV broad- casting were judged "by much of what appears" on television and by the fact that many UHF channels are idle. But, he said, these criteria don't provide a "fair evaluation of a proper allocation of spectrum space." And if science wants to make itself attractive to coming generations, he said, "it will see to it that the use to which television is put is not wasteful, but rather contributory to an enlighten- ment of the public." The commission action came on the eve of the international radio confer- ence at Geneva, where efforts will be made to allocate frequencies for satellite communications and radio astronomy. The U. S. delegation will press for a worldwide reservation of the channel 37 band for the astronomers. Some European countries support this pro- posal. But Commissioner Lee said their needs and those of the U. S. are not the same. He said those countries, with smaller areas and populations than the United States, "apparently have little foreseeable need" for all 70 UHF chan- nels and may, therefore, regard the wide use of the UHF band for television "as somewhat of a luxury." He indicated he doesn't regard use of 70 UHF channels for television in the U. S. as a luxury. A Different Tack ■ Senator Kenneth 46 (GOVERNMENT) BROADCASTING, October 14, 1963 ...leave sooner- get there faster! mm It's there in hours.. .and costs you less! Buses Daily Running Time 10 Lbs. 20 Lbs. 30 Lbs* NEW YORK — PHILADELPHIA 32 2 hrs. — min. S1.25 SI. 40 SI. 65 LOS ANGELES — SAN DIEGO 42 2 hrs. 30 min. 1.15 1.25 1.45 CHICAGO- MILWAUKEE 14 1 hr. 50 min. 1.20 1.40 1,60 CINCINNATI- LOUISVILLE 14 2 hrs. 40 min. 1.30 1.50 1.70 RICHMOND- NORFOLK 19 3 hrs. — min. 1.30 1.50 1.70 "Other low rates up to 100 lbs. Save time! Save money! Ease those inventory controf prob- lems too! Ship via Greyhound Package Express! Packages go everywhere Greyhound goes, on regular Greyhound buses. Very often they arrive the same day shipped. Ship nation- wide, anytime. . .twenty-four hours a day, seven days a week, weekends and holidays. Ship C.O.D., Collect, Prepaid, or open a charge account. Insist on Greyhound Package Express. It's there in hours . . . and costs you less.fc BROADCASTING, October 14, 1963 GREYHOUND PACKAGE EXPRESS, Dept. 8-W 140 S. Dearborn St., Chicago 3, Illinois Please send, without cost or obligation, complete information on Greyhound Package Express service ...including rates and routes. NAME- —TITLE. I COMPANY- ADDRESS- CITY. _STATE_ .PHONE- CALL YOUR LOCAL GREYHOUND BUS TERMINAL OR MAIL THIS CONVENIENT COUPON TODAY -^agj^fj^jgf-^rgjg^ B. Keating (R-N. Y.) said last week that the rulemaking to reserve channel 37 was a step in the right direction, but he wondered whether the action goes far enough. Senator Keating said he would "seek out scientific opinion in order to deter- mine whether the action that was taken stopped short of fulfilling the permanent objectives of the program. . ." "Any erosion of the protection af- forded such a frequency as channel 37 [on a long-run basis] would be extremely detrimental to the future progress of radio astronomy and wasteful of the sizable investment in facilities which has so far been made," the senator said. Pilots protest tall tower grant A group of Wisconsin pilots com- plained to the FCC last week that if wkbt(tv) La Crosse constructs a 1,629 foot antenna it will affect their legal rights and create flight hazards. The pilots said the proposed antenna is in a visual flight rules flyway. They are seek- ing reconsideration of the grant. The pilots in their joint petition also claimed there were irregularities of pro- cedure involved in the clearance given wkbt's tall-tower proposal that were of "material prejudice" to them. The men are Willard C. Pire, Paul R. Giles, Darrel W. Gibson and Richard L. Hense. They said they are all licensed by the FAA and have flown a joint total of 12,000 hours. The pilots said they received no notice of the wkbt application or they would have taken their objections to the FAA's informal airspace meeting held in St. Louis on June 21, 1961. However, they also said they were not informed of the FAA meeting either. The pilots noted that the FAA's notice of the St. Louis meeting was sent to the La Crosse airport manager while further pointing out that the board chairman of the airport, Robert Johns, was also the attorney for the wkbt application. In the same vein the pilots said Howard Dahl is one of the officers of Viking Aviation Inc., the party respon- sible for handling FAA notices, and is also president and part-owner (21%) of the television station. The pilots said the FAA held no public hearing and that they did not discover that the agency had made a "determination of no hazard" until it was too late to appeal. When on July 2, 1963, the determination expired, the Aircraft Owners and Pilots Association, along with several other parties, asked the FAA to investigate the situa- tion. The FAA agreed to do so. Wkbt argued the agency had no grounds since construction had already begun. The four pilots said they submitted evidence to the contrary. But the FAA ruled that the agency lacked jurisdiction in the case because the FCC's construction permit was still valid and that it only acts as an adviser to the commission. Because the com- mission has a policy of granting con- struction permit extensions before the authorization has actually expired, the pilots said, they could not obtain a pub- lic hearing on the matter. The pilots said construction of the tower has not progressed so far that it could not be easily halted. They said only the concrete base has been laid. The FAA, in its proposed criteria for tall towers, said that anything over 500 feet in rural areas would be pre- sumed to have an "adverse effect" on visual flight operations (Broadcasting, Sept. 30). Lafayette fines stick Pleas by two Lafayette, La., stations for remission or mitigation of fines totaling $1,250 were denied by the FCC last week. The commission announced the fines for the stations — $1,000 for klfy-tv and $250 for kpel — last April ( Broadcasting, April 15) and affirmed them in July (Broadcasting, July 8). The fines resulted from broadcasts of teaser spots without identifying the product or sponsor. Klfy-tv's arguments in opposition to its fine, the FCC said, were mainly restatements or arguments already con- sidered and rejected. Kpel's brief claimed its fine was unjust because its violations were not repeated, as the law stipulates, but just one error which was compounded 42 times — the number of times the spots were broadcast by the station. The FCC was "unimpressed" with this contention and cited a legal precedent to bolster its position. Outgro spots must specify limitations American Home Products Corp. has made "sweeping claims . . . which can- not be substantiated and are . . . unlaw- ful" in TV commercials for Outgro, the Federal Trade Commission ruled last week in ordering the company to clearly disclose the drug product's limitations. In fact, the FTC said, the name Out- gro, sold for the treatment of ingrown toenails, itself is deceptive. But it re- versed an earlier ruling by a hearing examiner prohibiting the use of the name. "Prohibiting the use of a valuable trade name — one that has been used by respondent for more than 30 years — is a drastic measure which we prefer not to invoke . . ." the FTC said. An appro- priate affirmative disclaimer that Outgro does not in any way affect toenail growth, shape or position, will serve to protect the public, it added. In a decision written by Commission- er Philip Elman, the FTC said that the record contains many instances of "ex- cessive advertising claims" for Outgro. Commissioner Elman said that a typical Outgro TV commercial leaves the clear implication that the drug product used alone "will restore an ingrown toenail to normal. . . . The average viewer would probably believe that Outgro is a completely effective home remedy for ingrown toenail: he is not told and would not be likely to understand that Outgro is merely a local anesthetic and cannot give more than temporary, symp- tomatic relief. . . ." The FTC last week also announced a consent order which halts false ther- apeutic claims by Imperial Relampago Corp. for three of its drug preparations — Alcolado Relampago, Bronkomulsion Relampago and Serabrina La France. Imperial had been charged in an FTC complaint with misrepresenting the products in radio and TV commercials and printed advertisements. Fresno TV manager opposes ETV tactic Harvey Sheldon, commercial man- ager of kail-tv Fresno, Calif., supports educational television — except when ETV proposes commercial competition. Mr. Sheldon has undertaken a de- termined program to solicit opposition to the San Joaquin Valley Community Educational Television Association. The ETV association plans to file an appli- cation for noncommercial educational channel 18 in Fresno. Mr. Sheldon has said the proposed channel 18 operation intends to com- pete with the five Fresno area commer- cial stations. Mr. Sheldon believes the ETV association will seek support from local businessmen that will amount to the same thing as selling them advertis- ing time. He has already written to the FCC giving notice that kail-tv will op- pose the ETV application when it is filed. John C. Crabbe. general manager of kvie(tv) Sacramento, an educational station, was reported by the Fresno Bee to have considered Mr. Sheldon"s posi- tion as unusual for a commercial opera- tion to take. Mr. Crabbe said it is diffi- cut to imagine how a noncommercial station could compete for the advertis- ing dollar. if you were a You'd have nine Marconi Mark IV cameras, plus color equipment ... more Marconis under one independent TV roof than any place in the world! And, you'd use them for network remotes, as portable equipment for your two mobile cruisers ... in your three large Com- munications Center studios for a myriad of commer- cials, productions, local programming ... and, some- times, just for special effects like Chroma Key... We're prepared to provide this fleet of cameras for your peculiar needs — and a competent, richly experi- enced crew available to assure the excellent production which your assignment demands. Sort of a Texas service for those would-be Texans . . . Makes you wish you were ... a Texan. WFAA-TV The Quality Station serving the Dallas-Fort Worth Market ABC, Channel 8, Communications Center / Broadcast Services of The Dallas Morning News/Represented by Edward Petry & Co., Inc. BROADCASTING, October 14, 1963 4? STATEMENT OF OWNERSHIP, MANAGE- MENT AND CIRCULATION (Act of October 23, 1962: Section 4369, Title 39, United States Code). 1. Date of Filing: October 1, 1963 2. Title of Publication: BROADCASTING 3. Frequency of Issue: Weekly 4. Location of Known Office of Publication: 1735 DeSales St., N.W., Washington, D. C. 20036 5. Location of Headquarters or General Busi- ness Offices of the Publishers: 1735 DeSales St., N. W., Washington, D. C. 20036 6. Names and addresses of the Publisher, Editor and Managing Editor Publisher — Sol Taishoff, 1735 DeSales St., N.W., Washington, D. C. 20036 Editor — Sol Taishoff, 1735 DeSales St., N.W., Washington, D. C. 20036 Managing Editor — Art King, 1735 DeSales St., N.W., Washington, D. C. 2003 6 7. The owner is: Broadcasting Publications, Inc., Washington, D. 0.; Sol Taishoff, Washington, D. C. 20036; Betty Tash Taishoff, Washington, D. C. 20036; Lawrence B. Taishoff, Wash- ington, D. C. 20036; Joanne T. Cowan, New York City. 8. The known bondholders, mortgagees, and other security holders owning or holding 1 per- cent or more of total amount of bonds, mort- gages, or other securities are: (If there are none, so state.) None. 9. Paragraphs 7 and 8 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting; also the statements In the two paragraphs show the affiant's full knowledge and belief as to the circumstances and conditions under which stock- holders and security holders who do not appear upon the books of the company as trustees, hold stock and securities In a capacity other than that of a bona fide owner. Names and addresses of individuals who are stockholders of a corpora- tion which itself is a stockholder or holder of bonds, mortgages or other securities of the pub- lishing corporation have been included in para- graphs 7 and 8 when the interests of such individuals are equivalent to 1 percent or more of the total amount of the stock or securities of the publishing corporation. 10. Circulation: Av. No. Single copies Issue each Nearest issue to preceding Filing 12 mos. Date A. Total No. copies printed (Net Press Run I 27.191 27,000 B. Paid Circulation 1. To term sub- scribers by mail, carrier delivery or by other means. 24.298 24,755 2. Sales through agents, news deal- ers, or otherwise. 160 149 C. Free Distribution (in- cluding samples) by mail, carrier delivery, or by other mesns 2.441 1,645 D. Totai No. of copies distributed, (sum of lines Bl, B2 and C). 26,899 26.549 I certify that the statements made by me are correct and complete. MAURICE H. LONG Vice President and General Manager . . . about paid circulation The surest barometer of the reader accept- ance of any publication Is its paid circulation. People read business and trade papers for news and ideas that will help them In their Jobs, not for entertainment. The purchase of a subscription immediately establishes a contractual relationship between the subscriber and the publisher. The sub- scriber buys the publication and anticipates news and features to keep him abreast of developments in his own business. He expects the publication to reach him regularly throughout the subscription year. If reader Interest Is not maintained, paid circulation Is directly affected. NEEDED: DEFINITION OF 'PUBLIC Puerto Rican stations defend AFRS rebroadcasts Can an audience of armed forces personnel served by Voice of America stations be equated with "the public" within the meaning of the Communica- tions Act? Not in the view of three Puerto Rican radio stations attempting to stave off an FCC action that could lead either to the revocation of their licenses or the imposition of heavy fines. The stations, wkyn and wfqm(fm), both San Juan, and wora-fm Mayaguez face charges that they intercepted and rebroadcast without permission short- wave news broadcasts of the Armed Forces Radio Service emanating from New York. The stations, which are under common control, also are said to have given listeners the impression the programs came directly from the Mu- tual Broadcasting System. The commission has ordered the sta- tions to show cause why their licenses should not be revoked or why fines of up to $10,000 should not be levied against them (Broadcasting, July 29). The stations, in asking the commis- sion last week to reconsider its order, admitted rebroadcasting a total of seven AFRS news programs last year. But they said their failure to obtain AFRS permission didn't constitute a violation of the Communications Act requirement that prior clearance be given. They said the requirement applies to originating stations broadcasting to the public. And the programs they rebroad- cast, they said, originated not over AFRS facilities but over two outlets leased to the Voice of America — wbou Murrow improving Edward R. Murrow, director of the U. S. Information Agency and former CBS vice president and news commenta- tor, was report- ed in satisfactory condition and improving last week following a three-hour op- eration in which his left lung was removed. It was Mr. Murrow learned that the lung was cancer- ous. Mr. Murrow was hospitalized at the Washington Hospital Cen- ter in Washington earlier this month for an operation to free a blocked bronchial tube, but ex- ploratory surgery indicated that removal of the lung was necessary (Broadcasting, Oct. 7). Bound Brook, N. J., and wdsi Brent- wood, Long Island. Furthermore, they said, the AFRS programs are prepared on tape for dissemination to armed forces person- nel— "not the general public." They also denied violating commis- sion rules in not disclosing the programs were mechanical reproductions. They said such disclosure is required only when, in the judgment of a station's management, the "element of time" is of special significance. The stations said there was no intent to give listeners the impression the de- layed AFRS news programs were com- ing directly from MBS. They said that they intended to rebroadcast MBS pro- grams and that the interception and re- broadcast of the AFRS shows occurred either through a violation of instruc- tions by station personnel or through error. Wkyn is licensed to Quality Broad- casting Corp., wfqm(fm) to Supreme Broadcasting Inc. and wora-fm to Ra- dio Americas Corp. Alfredo R. de Arellano Jr., president of all three cor- porations, is majority stockholder of Radio Americas, which controls the other companies. Citizens group opposes sale of KOVR (TV) An organization calling itself the Citizens Committee to Promote Fair Coverage has registered an objection to the proposed sale of kovr(tv) Sacra- mento-Stockton, Calif., by Metromedia Inc. to McClatchy Newspapers (Broad- casting, Oct. 7). Mrs. Marilyn Carson, identifying herself as the head of the group, wired Representative John E. Moss (D-Calif.), area congressman, and urged him to obtain a public hearing on the transac- tion because of a "monopoly of news" situation. Mr. Moss advised Mrs. Car- son to channel her protest to the FCC. Metromedia announced earlier this month it was selling the station to Mc- Clatchy Newspapers for $7,650,000. McClatchy owns kfbk-am-fm Sacra- mento, KBEE-AM-FM Modesto, KMJ-AM- fm-tv Fresno, all California, and koh Reno. It also owns the Sacramento Bee, the Modesto Bee and the Fresno Bee, all daily newspapers. Mrs. Carson said the sale should not be approved by the FCC because the proposed owner would have a "monopo- ly of news." She said the FCC had turned down the McClatchy organiza- tion when it sought channel 10 in that area, now licensed to the Great Western Broadcasting Corp., kxtv(tv), a Cor- inthian station. 50 (GOVERNMENT) BROADCASTING, October 14, 1963 THE ASSOCIATED PRESS is proud to report another record high total in the steady growth of AP broadcast membership. 233 new broadcast members so far in 1963! more then ever before in any full year. AP's unmatched exchange of regional news among its fast-growing member- ship is an increasingly important reason why . . . PROGRESSIVE STATIONS PREFER THE PRESTIGE NEWS SERVICE BROADCASTING, October 14, 1963 51 The dispute over federal regulation IT FLARES AGAIN IN CAMPUS CONFERENCE ON TV'S ROLE IN U.S. Advocates and opponents of tight government controls over broadcast pro- graming met head-on last week in a conference at Reed College, Portland, Ore. The conference was intended to examine "Television: Its Role in the Democratic Process." It became more of an examination of the government's role in TV. The principal spokesman for the reg- ulators' point of view was FCC Com- missioner Kenneth A. Cox whose posi- tion was summed up in his statement that the federal government had the power to regulate radio and television "in all their aspects." The leading voice raised in opposi- tion was that of Frank Stanton, CBS president, who decried government re- strictions "that will not let us do our best or our most." The conference, held Oct. 10-11, fea- tured eight speakers and panel discus- sions after each speech. Stanton on Freedom ■ Educators, on Section 315 this summer "there was not a single witness from the academic community or from professional asso- ciations or learned societies or — with a solitary exception — from civic groups." And in the hearings on editorializing, he noted, the witnesses with one excep- tion have been again, "all broadcasters and politicians — not one from the aca- demic community, only one from civic groups, not one from professional asso- ciations, not one from learned societies." "Television has been involved repeat- edly in battles for the freedom to do its job in the information and discussion fields," Dr. Stanton said. "It has usually battled alone, as though it were seeking privileges for itself, when as a matter of fact to use the freedoms we already have costs huge sums of money, in- evitable external complaints and enough stresses and strains to make us the best customers of the legal profession in the communications world." Restrictions like Section 315 actually if we are hesitant or slow or unpre- pared. But the need is far more press- ing for us to be able to do our job at all than to do it the particular and widely divergent ways our individual critics want us to do it. "We need partners in the grueling, tough, discouraging business of fighting to remove the barriers and neutralize the pressures around us that will not let us do our best or our most. ". . . We need spokesmen for every segment of the people joining battle in this struggle. We have seen very few indeed. We have fought it alone." Television, Dr. Stanton said, "has treated, at length and in depth, every major controversial issue facing this country in the last decade and a half," and can help bring "a greater mutual understanding among the peoples of the world than was ever before possible. "Television will inevitably become even more deeply immersed in all this, and it should be," he said. "We in Mr. Beville professional associations, "learned so- cieties" and civic groups, traditionally outspoken in criticizing television, were taken to task by Dr. Stanton for keep- ing silent when TV seeks to free itself to do a better job. He told the conference that in the Washington hearings this summer and fall on the equal-time law and editorial- izing, the debate was "left to the broad- casters and the politicians, as if they were the only ones who had a stake in the matter, when, as a matter of fact, their interests ought to be the last to be considered." The equal-time requirements of Sec- tion 315 of the Communications Act, he noted, limit broadcasting's contribu- tions to "the fundamental decision-mak- ing step in any self-governing society, the choice of its leadership," while editorializing can be a vital force for public awareness of urgent issues. Yet, he said, in the Senate hearings Mr. Collingwood Mr. Laurent Mr. Fleming "save the broadcaster time, money and headaches, and furnish a foolproof alibi for minimal campaign coverage," he said. But it was the broadcasters, he pointed out, who fought to get Section 315 amended, who succeeded in getting it suspended for presidential and vice presidential races in 1960, who have since fought for amendment or suspen- sion for 1964. "We are going into the 1964 election year faced with the same dilemma we were in in 1960," he said, "unable, for all practical purposes, to present debates between contenders for the presidential nominations, and often between candi- dates for the House and Senate, and often between candidates for governor or other state and local offices." Dr. Stanton said that "to do our best work as broadcasters we need criticism from all quarters. We need to be told so if we are negligent or shoddy or weak or wrong. We need to be prodded America, moreover, must assume the position of leaders, not followers — pace setters, not stragglers. To do this, we must lead from strength, and this pre- supposes a freedom that is the concern of all the people — not just broadcasters on one side . . . and politicians on the other." Cox on Controls ■ FCC Commis- sioner Cox told the conference that he doubted the public would gain any ad- vantages if Congress repealed Section 315, which requires that all political candidates be given equal opportunities to appear on non-news broadcasts. Such legislation would give broadcasters much more power and influence than other media of communications have, and neither Congress nor the public is ready to give the industry such "complete and unreviewable discretion in the use of federally licensed facilities," he said. Commissioner Cox said that broad- casters have made valuable contribu- 52 (GOVERNMENT' BROADCASTING, October 14, 1963 1 tions in political campaigns under the present law and "I confidently believe that they can do even more if they really want to." Not many stations have "any real problems" with Section 315, "aside from the burden of occasional correspondence with the commission," he maintained. Radio and television are the only forms of communication that are sub- ject to direct regulation "in all their aspects by an agency of the federal government," Commissioner Cox said. The FCC's regulatory activities fall into three categories — allocations, technical rules and "the development and appli- cation of policies with respect to the non-technical aspects," he said. It is in the latter area, he pointed out, where there is "constant turmoil over our ac- tivities dealing with the business prac- tices of broadcast stations or with their programing." On the one hand, he maintained, li- censees complain because the FCC is not specific and offers no guidelines to implement its broad policy statements. Then, he said, "when we undertake to satisfy such requests — whether by spell- ing out more precisely the obligation of not succeed," he said. NBC, Mr. Beville reported, is con- vinced that the viewing public, "which in the long run will determine the is- sue," will reject the idea of converting a public-interest medium into one "sole- ly dedicated to private profits" and "di- version for the privileged few." "We are confident, too," he added, "that those who are impatient with tele- vision as it is will come to realize that the way to better programing is not through pay TV, any more than the way to better reading is to convert the public library into a bookstore." Mr. Beville said NBC believes that "fewer than 10% of American families would be willing or able to meet the expenses of subscribing to pay TV. The remaining 90% . . . would be deprived of any television service worthy of the name." He said pay TV advocates have gradually raised their estimates of pay TV prices until the annual cost is now put, by some accounts, at $120 to more than $400 per subscriber. By compari- son, he said, the average American household now spends $38 on all ad- missions— to movies, theater, opera, Swezey, outgoing director of the NAB code authority, was critical of "too many station operators and advertisers" who continue a "business-as-usual" poli- cy during the most dangerous times in the history of the world. He said sta- tions must program to inform the pub- lic, must not shy away from controver- sial subjects, and that advertisers must support these efforts by stations. Many stations are content to offer a "minimum amount of pedestrian and unimaginative public service program- ing," he said, while most of TV's rich- est and most influential advertisers "quite frankly avoid any program ma- terial of a controversial nature." TV, he said, must have more contro- versy, more editorials and "experimen- tation with programing of more signifi- cance but perhaps less audience ap- peal." Mr. Swezey criticized the encroach- ing government control of programing and the growing tendency of various government officials to withhold or manage the news. "Freedom in broad- casting depends upon . . . those who recognize responsibility and have the courage to assert it," he said. "If they Mr. Siepmann Commissioner Cox Swezey Dr. Stanton fairness in certain cases or by under- taking to make our concern about over- commercialization more definite — we are immediately charged with trying to straight-jacket broadcasters or interfer- ing with the everyday conduct of their business." Broadcasters contend that the FCC has no right to inquire into programing, Commissioner Cox said. "Significantly, no one has ever elected to stand on this challenge by refusing to supply the in- formation called for," he noted. Beville on Free TV ■ Hugh M. Beville Jr., planning and research vice president of NBC, defended the commercial TV system and said it would survive the threat of pay TV which is developing ing in some cities. He said NBC would have no choice but to enter pay television if pay TV ever reached the point where it threat- ened the survival of existing networks. But "we are convinced that pay TV will BROADCASTING, October 14, 1963 concerts and sports events. If pay TV should succeed, Mr. Be- ville said, it not only would outbid free television for major programing but would also, in time, almost certainly accept advertising. Those who favor pay TV as a refuge from commercials, or who criticize the commercial system and the number of mass-entertainment shows were re- minded that it is the commercials — and the mass-entertainment shows — that make possible the informational, edu- cational and cultural programs that are offered in growing number. Challenging the FCC's current moves toward regulation of commercial fre- quency, he said that less than one per- cent of NBC's incoming mail relates to commercials — and that this deals more with "products, taste, placement and other content aspects" than with the number of commercials. Swezey on Quality ■ Robert D. are too few in number or insufficiently stout of purpose, freedom of broadcast- ing will be lost. . . . Neither the broad- casters nor the public can afford to let that happen." Laurent on Balance of Forces ■ The "tug of war" centering around broad- casting for the past three years is healthy, and the industry will thrive and improve if the current climate is continued, Lawrence Laurent, radio-TV editor of the Washington Post, told the conference. Recent changes for the good — such as removal of the "foolish restrictions" on news broadcasts of political cam- paigns— have come out of this tug of war, Mr. Laurent said. "At one end of this tugging is a commission that needles, threatens, urges and occasion- ally acts with restrained reluctance. Op- posite them is the broadcaster — often jittery, occasionally afraid and frequent- ly compelled to assure the public's 53 m Madame Nhu's busy television bookings Mrs. Ngo Dinh Nhu said in an in- terview last Wednesday (Oct. 9) on wor-tv New York that the U. S. Information Agency is "helping fe- verishly" in a plot to overthrow the South Vietnamese government. She wasn't sure whether the "plot" had official sanction in Washington, Madame Ngo Dinh Nhu, as she ap- peared Oct. 6 on ABC News' 'Issues and Answers.' The TV show was taped in Paris prior to her depar- ture for the U.S. Interviewers were Lou Cioffi, ABC News chief Euro- pean correspondent, and reporter Lisa Howard. Mrs. Nhu said, but she indicated that the UPI, AP, the New York Times and the Voice of America, radio arm of the USIA, might be in- volved. A USIA spokesman replied Thurs- day (Oct. 10) that the agency had no comment to make. Mrs. Nhu's remarks were part of an hour interview recorded for broadcast on wor-tv last Wednes- day. The U. S. government has given Mrs. Nhu's visit here no official rec- ognition, but news media and press organizations across the country have welcomed her. CBS last week announced cancel- lation of a network radio-TV ap- pearance of Madame Nhu on Face the Nation yesterday (Oct. 13). CBS said the broadcast had been changed because "of the many television ap- pearances now scheduled within a short space of time for Madame Nhu." In Madame Nhu's place on the Face the Nation broadcast, CBS scheduled her father, Tran Van Chuong — formerly South Vietnam's ambassador to the U. S. and an op- ponent of many of Madame Nhu's viewpoints. However, Madame Nhu was to appear yesterday (Sunday) on Meet The Press, where John Sharkey, NBC newsman who was attacked by South Vietnam soldiers while film- ing the suicide of a Buddhist priest, was one of the interviewers. officers that the public's airwaves are in good hands. "I like this kind of balance," Mr. Laurent said. "I would not strengthen or weaken either side. The winner of this tug of war in recent years has been the American public." Collingwood On Fairness ■ Charles Collingwood, CBS News correspondent, told the conference that the problem facing the working TV newsman is not only lack of enough air time to cover everything, but making sure he gives "the true picture" of what he does cover. Because completeness is an unattain- able ideal for any news medium, he said, "it is all the more incumbent upon [us] to tell the part of the story we are able to tell as accurately and as honest- ly as we can." In television, he noted, the problem is especially difficult because the medi- um itself generates "an inescapable kind of bias," as when crowds gather and heighten the tension when equipment is set up to cover a racial demonstration. "It's wrong to say, as Southerners sometimes say, that it was all staged for television or provoked by sinister inte- grationist Northern television interests," Mr. Collingwood said. "But it would be idle to pretend that the television cam- era does not make a difference. It does, and not only in the South. "And while I know of no television reporter who would create an incident for his cameras, I can think of plenty of people who are more than willing to create incidents for him. . . Nowa- days everyone with a case to plead wants to provide grist for your mill." Fleming on News ■ Robert H. Flem- ing, ABC News Washington bureau chief, hit the "popular belief that the networks are somehow dominated by some very little men, of very little in- telligence, who attain titanic status only when they keep good TV programs off the air." Network television, he said, has built-in problems unfamiliar to the pub- lic, and decisions on what programs will be telecast into homes are only partly network decisions. Some of the best network informational programs are not seen in some cities and the reasons are not always "evil, commercial reasons," Mr. Fleming said. Broadcast newsmen are always trying to get access to more news for the pub- lic, Mr. Fleming said, but newspapers are working against these efforts. "And I say they are working against you, and they'll continue to do it until you stop them," he said. The public, he said, has done very little to help broadcast news- men in their fight to cover Congress, House hearings and court proceedings. The eighth speaker was Dr. Charles Siepmann, chairman of the Communi- cations Arts Group of New York Uni- versity, who was to appear on Friday and whose text was unavailable at the time this story went to press. 23 senators join Javits plan for mikes Senator Jacob K. Javits (R-NY.), who proposed in May that the Senate permit broadcasts of its floor proceed- ings, now is at work just trying to get the Senate chamber wired for sound so reporters and spectators in the galleries surrounding the chamber can hear what's going on. A recent incident in which a senator claimed he was misunderstood by a re- porter sparked new Senate interest and by the end of last week 23 senators had signed as co-sponsors of SRes 202, which Senator Javits offered last month to provide a microphone at the desk of each senator (Broadcasting, Sept. 30). He first proposed an electronic public address system in 1957. The list of supporters contains in- fluential Democrats and Republicans alike, including Senators Joseph S. Clark (D-Pa.) and Wayne Morse CD- Ore.), the only two who co-sponsored Senator Javit's resolution to allow broadcasts from the Senate Chamber (Broadcasting, May 20, 13, 6). How- ever, at least one of the 23 favoring microphones said he does not endorse broadcasts from the chamber. The Senate always has been con- cerned about the appearance of its his- toric chamber, which still looks pretty much as it did when it was first oc- cupied for legislative purposes on Jan. 4, 1859. Senator Javits has sug- gested that microphones could be in- stalled in the space now occupied by ink wells in each senator's desk. Opponents of the public address sys- tem fear that the chamber will be dis- figured by a forest of microphones, but supporters believe the science of elec- tronics has advanced to the stage where small, unobtrusive microphones can be designed and installed. 54 (GOVERNMENT) BROADCASTING, October 14, 1963 IN A THREE-STATION MARKET When you have more than half of the over-all television audience is — especially when there are three VHF ations in the market. In analyzing the ARB Market-by-Market Audience of U.S. Tv Sta- tions surveyed in March, 1963, we found 70 markets with at least three VHF's in competition. In all 70 there were only four stations that had an average over-all audience of over 50%. WMT-TV Cedar Rapids — Waterloo was one of them. wmt-tv • CBS Television for Eastern Iowa. Cedar Rapids — Waterloo Represented by the Katz Agency. Affiliated with WMT-AM; WMT-FM; K-WMT, Fort Dodge; WEBC, Duluth BROADCASTING, October 14, 1963 55 Newspapers hit FCC's proposed ad limits EDITORIALS CALL PLANNED REGULATION 'MONSTROUS' Broadcast editorials, too Wdsu-am-tv New Orleans has used its licensed facilities to coun- ter what it feels to be illegal regu- lation from the FCC. Opposing the commission's proposed limita- tions of commercial time stand- ards, the New Orleans station told its listeners in an editorial Sept. 23 that government control of commercials is but "a short step to regulation of all types of pro- graming." Wdsu quoted the position taken by the Dallas Morning News that if commercials are controlled on broadcast stations they could eventually be controlled in the print media. This would logically result in control of editorial and news columns as well. The station said that broadcast- ers now shy away from covering and commenting on controversial issues due to existing rules. It is time for broadcasters and the pub- lic to show concern, wdsu said. "You will be able to count on one hand the number of times I'll go to bat for my competition during my life- time," the editor of the Marysville (Kan.) Advocate said in a recent edi- torial. "But," he continued, "I think I'd go to bat for the devil himself if the federal government tried to regu- late his activities as closely as broad- casters are regulated." The Dunkirk-Fredonia (New York) Observer said the FCC's plan to limit the number of commercials that may be broadcast by radio and TV stations is a "monstrous thing even to suggest." All across the U. S., dozens of news- papers have put aside their common antipathy toward broadcasting and have come to the industry's defense in the fight against the federal government. John Couric, National Association of Broadcasters' director of public rela- tions, said the association is highly en- couraged by the response of newspapers to broadcasters' pleas for help. Many of the newspapers saw the FCC's action as a distinct threat to their own freedom. "Are newspapers next?" the Dallas Morning News asked. "If the American people are to be told . . . what advertising they can hear or see, won't they be told next what advertis- ing they can read in newspapers, and how much? If they can be told that, can't they be told what they are to read in the news columns and on the edi- torial pages?" The Dallas paper said that "to a man, the heads of Washington's govern- ment bureaus declare with fidelity that they believe in free enterprise — then come directives that make free enter- prise impossible." The Orange (Tex.) Leader said edi- torially that the "radio and TV people are fighting for our [newspaper] free- dom. . . ." The broadcast industry, the paper said, is "regulated by a group of the most arrogant and most patently socialistic bureaucrats in the nation. They believe in — and are striving for — complete control of this industry from Washington." Minnesotans Say No ■ An editorial written by the NAB staff was reprinted in full by many newspapers and the Minneapolis Tribune took its own state- wide poll which showed that 78% of the Minnesota adults interviewed felt the government should not limit TV commercials. Only 16% said the FCC should move in this area. Two-thirds of the Minnesota adults said that they watch TV commercials; 17% said they normally leave the room when the spots are on, and 6% ignore them completely. The Salina (Kan.) Journal asked: "Who is the FCC to say that radio should provide Bach rather than boogie; plug poetry rather than laxatives?" And, the Charleston (S. C.) Daily Mail wanted to know what would happen if the government ran broadcasting "the same way it manages the farm econ- omy." Other papers took the viewpoint that the public, and not government, should "regulate" radio and TV. The Wymore (Neb.) Arbor State pointed out that newspapers have operated for 200 years under "public control" and that broad- casting should be given the same op- portunity. The Seattle Post-Intelligencer said the public would suffer the most if the government adopts time standards be- cause such "dictatorship must inevitably mean programing control." "Dangerous talk," said the Winston- Salem (N. C.) Sentinel, while the De- catur (111.) Sentinel said the "NAB stands on solid ground in objecting to arbitrary regulations that would enforce blanket rules." In an editorial headed "Hacking at Freedom," the Springfield (Mo.) Leader and Press compared the FCC proposal to decisions of the National Labor Re- lations Board which "have been class- ics of illogic. But even the worst rulings of the NLRB, completely devoid of sense as they have been, could be re- garded as the apotheosis of sensibility when compared to some of the recent actions — and threats — of the FCC." Compassion, Too ■ The Taraboro (N. C.) Southerner told readers: "We are developing more and more a feel- ing of compassion for the harassed media of radio and TV." Other newspapers were concerned because the public is not showing a proper concern for the threatened loss of "freedom" by broadcasting. The pub- lic should be worried over the "distinct possibility" that the FCC will establish regulations which will be the start of direct program control, the Wichita Eagle said. The Olean (N. Y.) Times Herald told the FCC to get out of free enter- prise and stick to the original reason for its existence — "regulation of the technical end of the business." In a major feature story on television, the Worcester (Mass.) Telegram ran a three-column picture of a mother and her two children watching TV with the caption: "Who should decide what they may watch?" In St. Louis, two competing news- papers have taken opposing editorial positions on the FCC rulemaking, with the Post-Dispatch publishing two edi- torials in support of the FCC — one in answer to a "letter to the editor" by Robert Hyland, vice president-general manager of KMOX St. Louis. On Sept. 26, a Post-Dispatch editori- al praised the position of FCC chair- man E. William Henry that it is time for the FCC to tell broadcasters how many commercials are too many (Broadcasting, Sept. 30). "We hope it is accompanied by a determination on the part of the FCC ... to lay down concrete definitions and policies on overcommercialization and to enforce them," the St. Louis newspaper said. "TV and radio audiences are painfully aware that commercials are due for more restraints than self-regulation has thus far imposed. . ." Mr. Hyland wrote the Post-Dispatch that he was "deeply disturbed at the implication of your editorial that it is in the public interest for government to control the business end of broadcast- ing." He pointed out that newspapers devote well over 50% of their space to advertising — much more than radio and TV. In a second editorial, the Post-Dis- patch maintained that the issue of too many commercials on radio-TV "is not to be disposed of by drawing inaccur- ate parallels with newspaper advertis- ing." The paper pointed out that its news coverage is not limited by min- utes and that it can add pages as the need arises. The St. Louis Globe Democrat, on the other hand, took the side of broad- casters. The proposed rule would vio- late the constitutional freedom of radio- TV, the paper said. "Let us hear no more of men in Washington telling the 56 (GOVERNMENT) BROADCASTING, October 14, 1963 tally, the right to editorialize is tlie right to be wrong, torial views are certainly not sacred nor necessarily right We are concerned with presenting a fair picture of major public issues while declaring our own positions on them; and, when opposing views are sounded, to permit responsible voices to be heard. This has been the KWTV policy since September 1958, and it will continue to be without the necessity of govern mental guidelines." Excerot from the KWTV Editorial, September 23, 1963 THE 16TH ANNUAL AWARDS COMPETITION OF THE RADIO TELEVISION" MEWS DIRECTORS ASSOCIATION" IN RECOGNITION' OF DISTINGUISHED ACHIEVEMENT IN BROADCAST JOURNALISM HONORS KWTV OKLAHOMA CITY, OKLAHOMA FOR EDITORIALIZING BY A TELEVISION7 STATION 19 6 3 PRESENTED IN" COOPERATION WITH NORTHWESTERN" UNIVERSITY THE MEDILL SCHOOL OF JOURNALISM The 1963 RTNDA Award is a highly- prized tribute from fellow professionals to K W TV's achievement in electronic editorializing. More important, it stands for the guardianship of the American people's right to know, to discuss, to criticize . . . and of their guarantees of freedom of speech and democratic action. OKLAHOMA CITY ■■■■■■■■■■■I Represented by Edward Petry & Company, inc. BROADCASTING. October 14. 1963 57 broadcaster in Walla Walla just how much time he is to allot for commer- cials, or we shall one day hear the same men tell him just what he is to put over the air," the Globe Democrat said. FitzGerald on panel for procedure revision John L. FitzGerald, former general counsel of the FCC (1958-1961) and now a professor at Southern Methodist University, has been named to a panel of experts in administrative law that will advise a Senate subcommittee on revision of the Administrative Pro- cedure Act. Senator Edward V. Long (D-Mo), chairman of the Subcommittee on Ad- ministrative Practice and Procedure, has announced a list of 20 members of a Board of Consultants on Revision of the Administrative Procedure Act. The subcommittee is considering S 1663, a bill to improve the act pro- posed by Senators Long and Everett Dirksen (R-Ill.) (Broadcasting, June 10). The subcommittee also has given its approval to S 1664, a bill that would create a permanent administrative con- ference to recommend improvements in procedures of federal administrative agencies. The bill, approved this sum- mer, is awaiting action by the full Judiciary Committee which has been busy with civil rights legislation. Members of the consultants board: Professors Clark Byse, Lon Fuller and Louis L. Jaffe, Harvard Law School; Professors Frank E. Cooper and Roger C. Cramton, University of Michigan Law School; Dean Joe Cov- ington, University of Missouri Law School; Professor Kenneth Culp Davis, University of Chicago Law School; Pro- fessor Thomas I. Emerson, Yale Uni- versity Law School; Professor Winston M. Fick, Claremont College, Clare- mont, Calif.; Professor FitzGerald; Pro- fessors Marvin E. Frankel and Walter Gellhorn, Columbia University Law School; Professor Ralph F. Fuchs, In- diana University Law School; Professor Leo A. Huard, University of Santa Clara, Santa Clara, Calif.; Professor James Kirby, Vanderbilt University Law School; Dean Robert Kramer, George Washington University Law School; Professor Carl McFarland, Uni- versity of Virginia Law School; Pro- fessor Robert B. McKay, New York University Law School; Professor Na- thaniel L. Nathanson, Northwestern University Law School, and Professor Frank C. Newman, University of Cali- fornia Law School. THE U.S. AND THE ARTS Bills would give funds to assist growth of art The Special Senate Subcommittee on the Arts will conduct a week-long pub- lic hearing this month to consider legis- lation that would authorize matching federal grants to states and organiza- tions "to assist in the growth and de- velopment of the arts in the United States." Witnesses from the performing and visual arts will begin testimony Oct. 28. Two bills already introduced ap- proach the subject from different an- gles, but both would provide federal money. S 1316, offered by Senator Hubert H. Humphrey (D-Minn.), would not only authorize grants, but would pro- vide statutory authority for a National Council of the Arts. S 165, introduced by Senator Jacob K. Javits (R-N.Y.) doesn't go that far. It, like S 1316, would set up a U. S. National Arts Foundation to administer federal grants. The subcommittee, reconstituted last week under the chairmanship of Sena- tor Claiborne Pell (D-R.I.), hammered out a bill in the summer of 1962, but the bill failed to reach the Senate floor when the leadership limited action to unopposed bills only. David Brinkley of NBC News, Wash- ington, the only representative of broad- casting on a list of about 25 persons sent invitations to testify, replied last week that he would not. The network newsman said he had "no expertise" on the subject, and had no views pro or con. Other witnesses sought were from the performing arts, museums, orchestra societies and other cultural groups and institutions. Both bills the subcommittee will con- sider would include representatives of radio and television among persons to be named to the arts council. Presi- dent Kennedy issued an executive order (No. 11112) on June 12 that estab- lished the President's Advisory Council on the Arts. Legislation to establish a council and a grant-giving foundation has been rec- ommended by August Heckscher, who served as the President's special con- sultant on the arts from March 1962 until June of this year. Asked whether radio and television stations could apply for grants under the proposed legislation, a subcommit- tee staff member suggested that this would seem to be the intention of the legislation, and he pointed out that Mr. Heckscher's report to President Ken- nedy seemed to bear this out. The report, published as a Senate document this summer, urges federal assistance to educational television such BROADCASTING, October 14, 1963 PRODUCTS WITH A FUTURE GATES TRANSISTORIZED CARTRITAPE II MONAURAL/STEREO Plug-in modular construction OR 3 CUE TONE Exclusive positive insert opening Separate record/ play heads Small-5'/2" high Buy only the system you need now. Gates "second generation" design, with modular construction and plug-in transistor amplifiers allows immediate, economical expansion. Reliable? Positively! A six-page brochure tells the whole story, No. A113. So does Gates new Broadcast Equipment Catalog, No. A95. mm D A Subsidiary of Harris-tnterlype Corporation QUINCY, ILLINOIS Offices in: Houston, New York, Los Angeles, Washington, D.C. In Canada: Canadian Marconi Company, Montreal Export Sales: Rocke International Corporation, New York City 58 (GOVERNMENT) Which circle is bigger Answer: Felix Grant's. Practically everyone in the Washington area drops around to 630 kc in the course of an evening to hear Felix monologue on jazz. •His circle encompasses such k diverse aficionados as the L Ambassador from (Cen- M sored), Charlie-Byrd-Iov- ■ ers, and jazzmen them- W selves. Felix didn't make W jazz respectable — but his quiet voice of authority helped. What's the profile of his audience? It's the profile of Washington, Beethoven buffs included. The two circles illustrated are the same size. Don't fall for illusions. Radio lives — and Felix Grant gives it vitality in Washington. WMAL RADIO 0 WASHINGTON, D.C. 630 KC ■ 5,000 POWERFUL WATTS ■ WASHINGTON'S BEST FULLTIME RADIO SIGNAL Represented Nationally by McGavren-Guild Co., Inc. The Evening Star Broadcasting Company BROADCASTING, October 14, 1963 59 RATINGS WE'VE GOT. LET'S TALK ABOUT QUINTS! Quints are a KELO-LAND product too, you know. And KELO-LAND TV cameras were first to introduce them to the world — as fast as our mobile news unit could count one . . . two . . . three . . . four five! Naturally, our quints already are making mush out of food figures ($211,839,000 retail food sales) clocked at KELO-LAND check-stands by Sales Management, Feb. 1, 1963. And remember, I'm talking about just one home. There are some 282,- 000 tv homes in the Sioux Falls County market; and you can reach more of them on KELO-LAND TV than on all other tv stations com- bined.* ^Compiled from ARB estimates. Audience Summaries. Feb. -March '63, 9 a.m. to midnight, 7 days a week. KELO-tv • KDLO-tv • KPLO-tv (interconnected) JOE FL0Y0. President Evans Nord, Executive Vice- Pres. & Gen. Mgr. Larry Bentson, Vice-Pres. Represented nationally by H-R In Minneapolis by Wayne Evans General Offices: Sioux Falls. S. D. as the $32 million construction program Congress authorized last year. The re- port notes that ETV is also "a means of bringing to the broad public a high level of programing with stress upon literature and the other arts. . . . [it] may become the kind of yardstick — testing new ideas and audience re- sponse— which many have urged be established by one means or another." Citing the ETV aid program, the re- port adds: "There are valid grounds for similar assistance for program and network development." Details on how a federal program might affect broadcasting, even com- mercial broadcasting, may have to await the subcommittee hearing when ideas and intentions may be explained, not only by sponsors of the two bills under consideration, but by other wit- nesses, including Mr. Heckscher. The bills would not provide "brick and mortar money" (construction funds), a subcommittee source ex- plained. They also would restrict grants to nonprofit organizations or states, which would seem to include educa- tional stations. House OK's increase in FTC, FCC budgets A bill appropriating $13 billion to operate the FCC, the Federal Trade Commission and 22 other agencies in fiscal 1964 was passed by the House and sent to the Senate Thursday (Oct. 10). The House cut the FCC's request for $16.5 million to $15.8 million but the final figure would still be $849,000 more than the FCC's currenj operating budget if the Senate agrees to fhe House action. The FTC's request was trimmed from $13 million to $12.1 million, but that, too, would represent a $628,000 in- crease over the agency's 1963 budget. Both agencies are scheduled to ap- pear today (Oct. 14) before the Senate appropriations subcommittee and are expected to urge restoration of funds cut by the House. The House passed the recommenda- tions of its appropriations subcommit- tee without alteration. That unit said in a report that the $15.8 million it recommended for the FCC "will pro- vide 20 of the 95 additional employes requested." The subcommittee recom- mended that 15 of those new positions be allocated to the Common Carrier Bureau and five to the Bureau of Field Engineering and Monitoring. The FCC's request for $150,000 to set up a new emergency broadcast sys- tem tied in with broadcasting stations was approved. The report said of the FTC that it "is an important agency, but the com- mittee would like to see it produce more results . . . and action on more significant cases." The House agreed with its subcommittee which sliced out $100,000 the FTC asked for a sworn, but confidential questionnaire and eco- nomic study it intended to make of the nation's 1,000 largest corporations. The 24 agencies whose appropriations are tied to the bill have been operating under what Congress calls "continuing resolutions" since the 1963 fiscal year ended June 30. This allows the agencies to continue to function until fiscal 1964 funds are appropriated, but it also pre- vents them from initiating new projects and adding new positions, as the FCC intended. Networks oppose suggested park rules The television networks, wildlife pho- tographers and just plain nature lovers have told the National Park Service that its proposed restrictions on com- mercial photography in park areas are unworkable, contrary to the public in- terest and would impose intolerable costs on photographers. All who commented on the proposed rules urged the Park Service to recon- sider them. Indications were last week that some government information people agreed, and they hinted that the proposals would be amended. One source said the filed comments "are very construc- tive" and would get "more than 'just consideration.' " Although the new rules would ex- empt bona fide news and amateur pho- tographers, they would require com- mercial film companies, including tele- vision production organizations and in- dividuals, to provide upon request a free copy of each completed film or tele- vision program which used park scenes, plus a free print of all unused film (Broadcasting, Sept. 9). Other provisions would require bond- ed guarantees of compliance, screen credit to the Park Service and compli- ance with "any special instructions" re- ceived from park superintendents. Broadcasters and others who filed comments with the service attacked the free print provision especially. As ABC put it, the furnishing of free unused film is a "tax." The networks pointed out that the ratio of film shot to film used some- times runs as high as 20 to 1, and com- panies shoot tens of thousands of feet of film. Much of the initially unused film ends up in other productions, they said. Noting that the Park Service is trying to inform the public about the nation's parks and encourage people to take ad- vantage of them, ABC asked, "why make your public relations difficult with 60 (GOVERNMENT) BROADCASTING, October 14, 1963 Courtesy of The Detroit Institute of Arts "A PORTRAIT OF A MAN" by Anlhonisz Cornells was painted about 1530 and teas for a time wrongly at- tributed to Hans Holbein the Younger. Realistic clarity of silhouette and detail distinguish Comelis' works from those of other northern Renaissance masters. in a class by itself Masterpiece — exceptional skill, jar-reaching values. This is the quality of WWJ radio-television service— in entertainment, news, sports, information, and public affairs programming. The results are impressive— in audience loyalty and community stature, and in TTTTTTT TT^TT^T rflTT sales impact for the advertiser \ > \ \ J aild \ \ \\fJ~J_\ on WWJ Radio and Television. THE NEWS STATIONS Owned and Operated by The Detroit News • Affiliated with NBC • National Representatives: Peters, Griffin, Woodward, Inc. BROADCASTING, October 14, 1963 Harris gets mortality record of TV shows A massive supply of statistical data on TV ratings has been fed in- to the mill of the House subcommit- tee which has been investigating broadcast audience measurement. The material, which would be use- ful in a study of the relationship be- tween ratings and TV network pro- gram mortality, was supplied by the FCC. The commission obtained it from the networks. The data contains no information not previously available. But it is believed to be one of the most ex- haustive compilations of ratings in- formation on TV programs ever made. It contains a listing of all network offerings regularly scheduled in prime time in each of the last three seasons, along with their Nielsen and Ameri- can Research Bureau ratings, and with special note made of those that were canceled in the next season. The data also includes a special breakdown of those programs that failed to survive a single season, along with a comparison of their ratings with those of competing net- work shows. Representative Oren Harris CD- Ark.), chairman of the House Spe- cial Subcommittee on Investigations, which has been conducting the rat- ings inquiry, requested the informa- tion when the commission testified during the hearing phase of the in- vestigation last winter. The FCC which has never made a study of the ratings of network programs, submitted the request to the networks. The data was fur- nished in statistical form, and the commission attempted no analysis of it before sending it to Representative Harris. In general, the data reveals the not unexpected pattern of low-rated programs falling by the wayside. But there are some exceptions, par- ticularly in the news and special events category. CBS's weekly news show Eyewit- ness managed to survive for several seasons before being dropped last year when its Nielsen share of audi- ence was 20.1. NBC's David Brink- ley's Journal limped along for two years with a share of audience of about 1 1 before getting the axe. Entertainment shows, however, ap- parently aren't safe even with rela- tively robust audience shares of bet- ter than 30. When Hennesy dropped off CBS at the close of the 1961-62 season, its share of audience was 36. The last share of audience for ABC's Peter Gunn, in 1961, was 35.8. The relationship between ratings and program mortality, however, is more clearly shown in the record of programs that failed to last a single season. Virtually every one of these shows trailed their competitors, usually by a considerable distance. needless restrictions and red tape?" NBC said the Park Service had failed to demonstrate a need for restrictions, calling the rules an "unreasonable bur- den and contrary to public policy." CBS said the measures would "dis- courage" programs on the features of national parks and monuments and would "limit public appreciation and understanding." Bonding, CBS noted, would be incon- venient, especially in some remote areas. An indemnity letter should be sufficient, the network said. Kyle decision would grant ch. 9 to NCETA The history of the channel 9 Red- ding-Chico, Calif., proceeding may be drawing to a close with an initial de- cision last week by FCC Hearing Ex- aminer Jay A. Kyle that would grant the facility to Northern California Edu- cational Television Association. Examiner Kyle concluded, in his de- cision, that NCETA was financially able to construct and operate channel 9. NCETA's financial qualification was the only issue remaining from the orig- inal proceeding which also involved commercial applicant Redding-Chico Television Inc. Redding-Chico had asked the com- mission to determine if khsl-tv Chico and kvip-tv Redding had collaborated to block the rulemaking which assigned channel 9 to the area. The commercial applicant said the NCETA application was designed to strike or hinder its own application. Redding-Chico also raised the question of NCETA's financial qualifications. On March 12 Redding-Chico an- nounced that it had entered negotia- tions with Shasta Telecasting (licensee of kvip-tv) to purchase its station and told the commission if successful it would request dismissal of its channel 9 application. A new company, Sacra- mento Valley Television Inc., was formed and on June 5 it received com- mission approval of the transaction. The NCETA grant will become ef- fective in 50 days provided that it is not contested. Salaries would go up under Udall's bill The annual salary of the chairman of the FCC would leap from the pres- ent level of $20,500 to $36,500 a year if a bill introduced in the House last week becomes law. Salaries of com- missioners on the FCC and other regu- latory agencies would go up from $20,- 000 to $33,500. Representative Morris K. Udall CD- Ariz. ) offered am omnibus pay raise bill Monday (Oct. 7) that would boost pay for cabinet officers, federal judges and top ranking officials in all branches of the government. Congressional sal- aries would rise from the $22,500 for senators and representatives to $35,000. Representative H. R. Gross (R- Iowa) said he understood that the bill already had a green light from the House leadership and probably would be rushed through to passage. But Representative Gross, a constant financial watchdog, said the proposed increases were "unconscionable" and that he would do everything he could to see to it that his fellow congressmen "stand up and be counted" rather than shove the bill through on a nonrecord vote. FCC dismisses several FM applications The FCC last week began dismissing applications for new FM stations and modification of existing facilities that do not comply with the commission's new allocations table released July 25 (Broadcasting, July 29). The commission gave 60 days end- ing Sept. 30 in which pending applica- tions could be amended to conform with the new rules. There were 18 dis- missed last week and a commission source said that a total of about 90 will ultimately be dropped. About 50 applications have been amended to meet the rules. The remainder of some 200 applications that are on file do not need to be amended. UHF slide-tape show ready A 15-minute color-slide and audio- tape program on UHF television will be loaned to interested groups by the FCC. The program, which is oriented to TV dealers and servicemen, relates the de- velopment of UHF broadcasting and discusses its future, and offers hints on proper UHF TV antenna installation. The program was developed by Com- missioner Robert E. Lee, chairman of the government-industry Committee for the Full Development of All-Channel Broadcasting, and the FCC's Office of Chief Engineer. Production was financed by the FCC. Persons interested should contact the Office of Chief Engineer. 62 (GOVERNMENT) BROADCASTING, October 14, 1963 WB EN-TV serves a great community with a great public service effort Three-million-plus people in WBEN-TV's cov- erage area offer a challenging composite of diverse interests and backgrounds. WBEN-TV meets this challenge by a continu- ing creative effort in developing public service programs that satisfy all interests — that enter- tain as well as inform. During the past months WBEN-TV cameras focused on the installation of the Buffalo Dio- cese's new bishop, recorded five documentaries on cancer at famed Roswell Park Memorial Institute, caught the action of the All-American Bowling Team battling Buffalo's top bowling five during the ABC Tournament, brought new insight to area viewers on their rights and obli- gations under the law in "The Law and You" series that again won the top State Bar award, and captured the gaiety and color of the Chopin Society's beautiful choral music and exciting Polish dances. Religion, medicine, sports, the lively arts — all are in range of WBEN-TV's production facili- ties, mobile remote unit and enterprising staff. That's why, in this great market — extending from northwestern Pennsylvania to the Cana- dian Niagara Peninsula — pioneer WBEN-TV retains its unsurpassed audience loyalty. Nationally represented by: Harrington, Righter & Parsons WBEN-TV The Buffalo Evening News Station tL ■.»'%* CH. CBS In BuHalo BROADCASTING, October 14, 1963 GE to form broadcasting subsidiary HOPES FCC WILL RENEW IS RADIO-TV LICENSES General Electric Co., in an effort to win FCC approval of three long-pend- ing license renewal applications, is seek- ing permission to assign the licenses to a recently formed subsidiary corpora- tion. GE's applications for the voluntary assignment of licenses for wgy, wgfm (fm) and wrgb(tv), all Schenectady, N. Y., to General Electric Broadcasting Co. Inc. were submitted to the commis- sion last week. The stations' renewal applications have been deferred since 1960 as a re- sult of GE's pleas of guilty and no con- test to charges of price-rigging in the sale of electrical equipment. The creation of the subsidiary cor- poration and the proposed assignment of licenses is a direct result of a com- mission letter to GE last January. The commission asked what changes GE in- tended to make in its corporate struc- ture "to assure proper discharge of the responsibility of top management for operation of the broadcast station in the public interest." (Broadcasting, Jan. 21). GE, in its assignment applications said it had been considering the crea- tion of a separate corporation "for some time" and had studied the proposal "in depth" in 1962. GE said that since the licenses were pending, it was not sure the timing for such a move was "prop- er." Change of Mind ■ But the company changed its mind after receiving the commission's letter last January. It said it concluded that a separate corporation to administer the GE broadcasting in- terests would not only provide "a good and flexible means of operating a unique business [but] would furnish a vehicle for providing the commission with the kind of assurance it required of partici- pation by top General Electric manage- ment in the operation of the broadcast stations. . . ." GE informed then FCC Chairman Newton N. Minow of its plans in Feb- ruary and subsequently organized the GE Broadcasting Co. The new com- pany is wholly owned by GE, with 5,000 shares of authorized stock to be transferred to the parent company in return for property used in GE's broad- casting operations. The officers of the new corporation are: Fred J. Borch, chairman and direc- tor. He is a director, executive vice president of operations and member of the executive office of GE. Hershner Cross, president and direc- tor. He is a GE vice president and general manager of the parent corpora- tion's radio and television division. J. Stanford Smith, director. He is a GE vice president for marketing and public relations and a member of the executive office. J. Milton Lang, director, vice presi- dent and general manager. He is gen- eral manager of GE's broadcasting sta- tions business. Frank A. Pasley, treasurer. He is finance manager for GE's broadcasting stations business. L. Mason Harter, secretary. He is counsel for GE's radio and television division. Herman L. Weiss, director. He is a GE vice president and group executive for the consumer products group and a member of the executive office. Socialist Labor against suspension of Sec. 315 The Socialist Labor Party, long-time opponent of any alteration to Section 315's equal time provisions for politi- cal candidates, urged President Ken- nedy last week to veto a proposed partial suspension for 1964. Arnold Petersen, national secretary, wrote the President that "signing this bill into law must inevitably result in abridging and trammeling the political franchise for all." The bill, HJ Res 247, would suspend Section 315 for next year's presidential and vice presidential campaigns, and has been approved by the House and Senate, although in slightly different versions (Broadcasting, Oct. 7). The House Commerce Committee was expected to review the Senate ver- sion this week and probably recom- mend the House accept slight changes regarding the length of the suspension (60 days instead of 75 approved by the House) and reporting requirements af- fecting licensee statements to the FCC. The effect of the bill would be "to confer a virtual monopoly" of the air to major party candidates in 1964, as happened in 1960, Mr. Petersen said. NLRB orders WMBD to bargain with unions Wmbd-am-fm-tv Peoria, 111., was told last week that it has engaged in unfair labor practices by refusing to bargain collectively with two unions representing employes of the stations. The National Labor Relations Board ordered the stations to "cease and de- sist" from the unfair practices and to bargain in good faith with the Ameri- can Federation of Television and Ra- dio Artists and the International Broth- erhood of Electrical Workers. The labor dispute arose following an NLRB-ordered election among wmbd employes in December 1961. Follow- ing a series of disputes over challenged ballots, the unions were certified to rep- resent employes on a 12-11 vote in October 1962. According to NLRB, the Peoria sta- tions refused to bargain with AFTRA and IBEW on the grounds that chal- lenged ballots of five employes should have been counted. In ordering wmbd to bargain collectively with the unions, the NLRB refused the stations' request for an oral argument on a July initial decision which was adopted as a final order in last week's action. FTC taking interest in disc firms practices Trade practices of the phonograph record industry will be the subject of a formal conference before the Fed- eral Trade Commission as a first step in the formulation of rules designed to prevent and eliminate unlawful ac- tivities, the FTC has announced. The conference, with a time and place undecided, will consider discrim- inatory pricing and advertising allow- ances, misrepresentation, commercial bribery, deceptive pricing, deceptive use of names and deceptive invoicing, among others. Among those who will be invited to participate include manu- facturers, distributors and sellers of phonograph records, magnetic tapes "and similar devices upon which sounds are recorded" for reproduction. Plans for the talks and proposed rules are only in the preliminary stages, the FTC said, in assigning the matter to its Bureau of Industry Guidance for further planning. Two congressional names added to radio roster To congressmen, both Ohio Republi- cans, may soon join the ranks of 21 other U. S. representatives and senators who are associated with broadcasting ownership either individually or through relatives (Broadcasting, May 6). Brown Publishing Co., whose presi- dent and principal owner is Representa- tive Clarence J. Brown (R-Ohio), has applied for a new FM station, and Rosemary S. Harsha, wife of Repre- sentative William H. Harsha (R-Ohio), has applied to buy part of wnbo Bryan, Ohio. Mr. Brown represents Ohio's seventh congressional district, Mr. Harsha the adjoining sixth. Brown Publishing has asked the FCC to grant it an FM in Urbana, where the firm already owns the Urbana Daily Citizen, a newspaper. The publishing company also owns several other news- papers in Ohio. Urbana is in Mr. Brown's district. Mrs. Harsha owns 10% of Williams County Broadcasting System Inc., which 64 (GOVERNMENT) BROADCASTING, October 14, 1963 has applied to buy wnbo. a daytimer operating with 500 w. except during critical hours, when it drops to 250 w. on 1520 kc. Bryan is located outside Representative Harsha"s district, a con- sideration in her acquisition. Mrs. Harsha said last week. The contemplated ownership change in wbno is a reshuffling of the station's present ownership, with one stockholder dropping out and Mrs. Harsha and an- other applicant buying in falso see For the Record, page 94). Mrs. Harsha said last week that she had been unaware that Mr. Brown's firm also was planning a move into the broadcasting field. Idaho CATV case taken to court of appeals The ruling of a federal judge for- bidding a community antenna system to duplicate a network or film pro- gram which a local station is broadcast- ing has been attacked by a CATV group in the U. S. Court of Appeals in San Francisco. Challenging the injunction handed down Dec~ 10, 1962. by U. S. District Judge William T. Sweigert of the South- ern District of Idaho are Cable Vision Inc. and Idaho Microwave Inc. Cable Vision operates a CATV system in Twin Falls, Idaho. Idaho Microwave relays the signals of Salt Lake City TV sta- tions to the Twin Falls cable company. Defending the ruling is klix-tv Twin Falls. Judge Sweigert held that duplication of network or film programs by a CATV system is illegal under Idaho law be- cause kldc-tv holds "first call" rights. He handed down his opinion in July 1962 (Broadcasting, Aug. 6. 1962).' Senator Moss adds voice for self-regulation If the FCC adopts rules restricting commercial time, its action will be "an indefensible intrusion of government into the everyday activity of broad- casters." Senator Frank E. Moss (D- Utah) said last week. Calling for the full utilization of self-regulation by broadcasters. Senator Moss said Wednesday (Oct. 9) that FCC rules in this area "will be the first step on the road to complete economic regu- lation of an industry that should be al- lowed to grow in a free enterprise cli- mate." The senator's remarks put him on the record with several other lawmakers who have commented on the subject, including Representative Walter Rogers (D-Tex.). chairman of the House Com- munications Subcommittee. Representa- tive Rogers said last week that he was trying to arrange time for a public hearing on bills he has introduced that would block FCC proposals on com- mercials and on license fees Broad- casting, Sept. 30). Census questionnaires going out to media A once-every-five-years census of virtually all business and manufactur- ing firms in the U. S. is coming up early next year, the Department of Com- merce reminded news media last week. The census will not include broadcast- ing stations but will cover advertising in all media. Radio and TV are omitted from di- rect questioning because similar infor- mation is required annually from them by the FCC, the Census Bureau said. However, statistical information on ad- vertising placed in broadcasting will be obtained from agencies, station repre- sentatives and advertisers. Advertising agencies and representa- tives will be asked questions covering billings, production costs, service fees and public relations services which are billed separately. Newspaper publishers will be asked to detail not only the advertising they carry but all phases of their operations. ^£i* *76a4e (fate *Vvuf Sett. BROADCASTING, October 14, 1 963 65 Delta is where nice things happen to passengers from reservation to destination. If Delta's going your way, you'll go for Delta's famed person to person service . . . point to point speed. the air line with the BIG JETS 66 THE MEDIA ARE NAB, RAB NEAR DEAL? Bunker, Collins are flushed but McGannon is playing it A decision is expected "in a matter of days" on participation by the Na- tional Association of Broadcasters in a study of radio research methodology planned by the Radio Advertising Bu- reau (Broadcasting, Oct. 7). This was the joint word from the presidents of both organizations — Le- Roy Collins (NAB) and Edmund Bunker (RAB) following a meeting last Thursday (Oct. 10) of the NAB-RAB Liaison Committee. Later in the day from New York, Donald H. McGannon, president of Westinghouse Broadcasting Co. and chairman of the NAB Research Com- mittee, said the committee would meet this week to consider the RAB plan. However, he said, the radio bureau will not be invited to attend. Mr. McGan- non was not present for Thursday's meeting but said Governor Collins called him to report what was discussed with the RAB. As for a decision in a matter of days, Mr. McGannon said this depended on "your interpretation of days, or how long is a short time." His committee will make the decision on NAB par- ticipation, and NAB representatives stressed that its representatives at last week's meeting were not empowered to say yes or no. Two weeks ago, Mr. Bunker had asked Governor Collins for an answer with optimism, with a poker face by last Thursday but the RAB president said he was "extremely satisfied" with progress made at last week's meeting. Spokesmen for both groups said that many misunderstandings were cleared up and that a cooperative agreement is now very promising. Presidents Collins and Bunker said the meeting "was a most fruitful one and a most cordial one. We look for- ward to continued cooperation between our two organizations in serving the best interests of the radio industry. . . . The meeting was held . . . for the pur- pose of keeping each organization ap- prised of activities of the other and maintaining a close working relation- ship and understanding." In nonratings business, the commit- tee discussed the possibility of a jointly sponsored sales executives seminar sim- ilar to those sponsored each summer by the NAB. This proposal will be ex- plored further and will be presented to the boards of both organizations. Attending the liaison meeting be- sides the two presidents were Ben Strouse, wwdc-am-fm Washington and chairman of the NAB radio board; Vic- tor Diehm, wazl Hazelton, Pa., chair- man of the RAB board; Arthur Hull Hayes, CBS Radio, and Robert F. Hur- leigh. Mutual, members of both the NAB and RAB boards. RAB President Ed Bunker (I) makes a point on radio research as NAB President LeRoy Collins listens dur- ing their meeting in Washington. BROADCASTING, October 14, 1963 New RCA-5820A Partial Adjustment Curve-Extension of the RCA-5820A warranty period from 500 to 750 hours' service provides more generous coverage. 100 70 20 } 100 200 300 400 500 600 700 750 Hours Of Service •L COVERAGE lor the popular RCA-5820A image oricon RCA now gives further assurance of reliability and economy by extending the warranty period on the RCA-5820A from 500 to 750 hours of service. Hours of service are total hours of operation, including time that power is applied to filament or heater. RCA electron tubes are manufactured to high quality standards and are warranted against defects in workman- ship, materials and construction. If a defect is of a latent nature, it normally will reveal itself shortly after the tube is placed into service and RCA will allow adjustment for the RCA-5820A, subject to the terms set forth herein, in accord- ance with the following: Full adjustment is allowed for tubes failing within 50 hours of service. Partial adjustment up to 750 hours of service is allowed in accordance with the Adjustment Policy Table which is shown graphically above. Adjust- ments are limited to claims presented within IV2 years after the tube was shipped by RCA Electronic Compo- nents and Devices. RCA ELECTRONIC COMPONENTS AND DEVICES, HARRISON, N.J. x ELECT* TUBE rrp >;}} nv nv nj nj l^SJ MMMMMMSQ I 1 WARRANTY ADJUSTMENT TERMS 1. Adjustment will be limited to claims which are presented promptly after tube is found to be defective. 2. All tubes claimed to be defective wil be subject to inspection and test by RCA 3. Tubes returned to RCA will be consid ered for adjustment only if return was authorized by RCA and made in accord ance with instructions issued by RCA 4. RCA will be responsible for transpor tati on costs on returned shipments pro vided adjustment is subsequently al lowed. RCA, however, cannot accep charges for packing, inspection, or labor costs in connection with tubes returned for inspection or adjustment. 5. In all cases, RCA reserves the right to make adjustment by repair, replace- ment, or credit. Where full adjustment is allowable, adjustment normally will be made by replacement in kind but RCA reserves the right to limit the adjust- ment period on the replacement tube to the unexpired portion of the original tube warranty. Where partial adjustment is allowable, adjustment will normally be made by the issuance of credit. 6. Adjustment credits will be based on prices in effect on date of claim for ad- justment. 7. Replacements for tubes found subject to adjustment will be shipped F.O.B. city of destination with transportation charges prepaid by RCA to city of desti- nation. 8. Adjustment will not be allowed for tubes which have been subjected to abuse, improper installation or applica- tion, alteration, accident or negligence in use, storage, transportation, or han- dling nor for tubes on which original identification markings have been re- moved, defaced, or falsified. 9. Final determination as to where any adjustment is allowable rests with RCA. 10. No warranties or obligations on the part of RCA Electronic Components and Devices, other than the aforementioned, are to be implied with respect to elec- tron tubes, and RCA cannot be respon- sible for labor or any other charges in connection with the failure or replace- ment of electron tubes. Users should present claims for adjust- ment to their RCA special market dis- tributor except that a claim for a tube which had an advance Return Authoriza- tion packaged with the tube is to be handled in accordance with instructions on the authorization. The Most Trusted Name in Electronics AVAILABLE THROUGH YOUR AUTHORIZED DISTRIBUTOR OF RCA BROADCAST TUBES BROADCASTING, October 14, 1963 87 Big-name talent seek broadcast properties PAAR WANTS MAINE FM-TV, NEWHART AFTER CHICAGO FM Two TV entertainers have moved in- to broadcast station ownership, and this may accentuate a trend for television stars to put their money where they make it — in broadcasting. Item: Jack Paar, NBC personality, has agreed to buy control of wmtw- fm-tv Poland Spring, Me. (Broadcast- ing, Oct. 7). Item: Bob Newhart, comedian, and his business partner, Frank Hogan. last week filed an application with the FCC for approval to buy wdhf(fm) Chi- cago, with a hint that this may be just a beginning of a group of such buys. If both transactions go through. Messrs. Paar and Newhart will join fellow talent-businessmen Bob Hope, Bing Crosby, Frank Sinatra, Danny Kaye and Gene Autry, among others, in broadcast ownership. All have vary- ing interests in radio and TV stations. Eighty percent of the Mt. Washing- ton television and FM stations is being purchased by Dolphin Enterprises Inc., the personal company of Mr. Paar, for something under $4 million. The other 20% will be retained by John W. Guider, present president and general manager of the outlets, subject to a rul- ing from the Internal Revenue Service. Mr. Guider will continue as operating head of the stations and will retain the present staff. If the tax ruling is affirmative, Mr. Mr. Newhart Mr. Paar Guider is expected to share the one- fifth interest in the channel 8 station with his present associates in ownership, including former Maine Governor Horace A. Hildreth and Peter Ander- son who, along with Mr. Guider, now hold approximately 25% interest each. The wmtw-tv transaction is subject to ratification at an Oct. 16 meeting of stockholders of Mt. Washington TV Inc. An application for FCC approval is expected to be filed within a few weeks. Present at the contract signing in New York last week, in addition to Messrs. Paar and Guider, were Mr. Paar's attorney, Steven Weiss, and finan- cial adviser Richard Nelowet. Wmtw-tv began operation under present ownership in 1954 and is affili- ated with ABC. Wmtw-fm operates on 94.9 mc with 48 kw. Plans More FM Buys ■ The Chicago FM station (founded in 1959 and op- erating on 95.5 mc with 52 kw) is being sold by James deHaan for $235,- 000. Mr. deHaan will remain as sta- tion manager and chief engineer. The station is being sold to Federal Broadcasting Corp., a wholly owned subsidiary of Armanco Enterprises Inc. Mr. Newhart owns two-thirds of Ar- manco, the other third, including 100% of the voting stock, belonging to Frank Hogan, Mr. Newharfs business part- ner. Besides Armanco, a talent consult- ing firm, the two own Damos Music Co. in the same proportion, and Bob Newhart Publishing Co. in a 75% -25% ratio with Mr. Newhart controlling the major share. If their initial efforts meet with the success, it was said, they plan to buy other FM outlets. Hope & Genesis ■ Bob Hope was one of the first major broadcast-motion pic- ture stars to enter broadcast ownership. He has 42.5% interest in Metropolitan Television Co., licensee of koa-am-fm- tv Denver and koaa-tv Pueblo, Colo. Bing Crosby is chairman of the broad- cast division of Chris Craft Industries, owner of kcop(tv) Los Angeles and kptv(tv) Portland, Ore. Frank Sinatra and Danny Kaye, un- der the name of Seattle, Portland & Spokane Radio, own kxl Portland, Ore.; and knew Spokane and kjr Seattle, both Washington. The singing cowboy, Gene Autry, is a major stockholder in the Golden West Stations (kmpc Los Angeles, ksfo San Francisco, kex-am-fm Portland, Ore., and kvi Seattle). Mr. Autry also is con- trolling stockholder in kool-am-fm-tv Phoenix, and kold-am-tv Tucson, both Arizona. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Wmtw-fm-tv Poland Spring, Me.: 80% sold by John W. Guider, Horace Hildreth, Peter Anderson and others to Jack Paar for around $4 million (story above) . ■ Wdhf(fm) Chicago: Sold by James deHaan to Bob Newhart and Frank Hogan for $235,000 (story above). ■ Whol Allentown, Pa.: Sold by Vic- BROADCASTING, October 14, 1963 Outstanding Values in Radio-TV Properties In one of the best radio markets, this profitable operation has fine acceptance plus network affiliation. 29% down. MIDWEST $400,000 This top-rated, always-profitable day- timer is in a 3-station market is just right for owner-operator. 29% down. MIDWEST $200,000 Here's one with lots of potential for a knowledgeable, hard-working owner- operator. Wonderful city. $35,000 down. MIDWEST $175,000 J3L.A-CKLI3T_Jfi]^f & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON. D.C. CHICAGO |am«s W. Blackburn jack V. Harvey josiph M. Sitrick RCA Building FEderal 3-9270 H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Avt. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker john C. Williams 1102 Healey Bldg. lAckson 5-1576 BEVERLY HILLS Colin M. Selph C. Bennetf Larson Bank of Amer. Bldg. 9465 Wilshir* Blvd. Beverly Hills, Calif. CResrview 4-8151 68 (THE MEDIA) tor Diehm and associates to Carl Stuart and James Herbert for SI 38.000. Mr. Stuart is manager of wesa Charleroi, Pa. Mr. Herbert is chief engineer of WAMO Pittsburgh. Mr. Diehm owns wazl Hazleton. Pa. Whol operates on 1600 kc with 500 w daytime only. Broker: Blackburn & Co. APPROVED ■ The following transfers of station interests were among those approved by the FCC last week (for other commission activities see For The Record, page 94) . ■ Wnam Neenah-Menasha. Wis.: Sold by S. N. Pickard to James A. McKen- na Jr. and associates for S450.000. Mr. McKenna is a Washington communica- tions lawyer: he has varying interests in wcmb Harrisburg. and whum Read- ing, both Pennsylvania; keve and KADM (fm) Golden Valley, Minn., and wawa West Allis, Wis., and holds CP for wdtv(tv) Harrisburg. Holding a 10% interest in wnam is Don C. Wirth, manager of wnam. which operates full- time on 1280 kc with 5 kw daytime and 1 kw nighttime. ■ Wlap-am-fm Lexington. Ky.: Sold by William R. Sweeney to Dee O. Coe, Brendan J. Stewart. J. B. Huckstep and Robert P. O'MaHey for S400.000 in- cluding S50.000 for agreement not to compete within 50 miles of Lexington for eight years. Mr. Coe owns wwca Gary and wloi LaPorte. both Indiana. Wlap operates fulltime on 630 kc with 5 kw daytime and 1 kw nighttime. Wlap-fm is on 94.5 mc with 3.5 kw. Commissioner Robert T. Bartley dis- sented. ■ Wttm-am-fm Trenton. N. J.: Sold by Peoples Broadcasting Corp. to Her- bert Scott and associates for S375.000. Scott group owns wpaz Pottstown, Pa., and wjwl Georgetown. Del. Peoples, subsidiary of Nationwide Insurance Co.. owns wrfd-am-fm Columbus, Ohio; wmmn Fairmont, W. Va.; wgar- am-fm Cleveland, Ohio, wnax Yank- ton. S. D.. and kvtv(tv) Sioux Falls, S. D. Wttm is a 1 kw fulltimer on 920 kc. Wttm-fm is on 94.5 mc with 20 kw. There is nothing simple about legal procedures It used to be that when a company went into receivership it went into re- ceivership. Things today seem to be more complex and this extends to red- ink broadcasters too. Last August, Concert Network Inc.. a group of three FM stations, was placed in involuntary receivership by creditors in Rhode Island. The receiv- ers, appointed by the state, arranged for the sale of the three stations — wncn New York, whcn Hartford and wbcn Boston — to one of the creditors. A hearing in Providence Superior Court BROADCASTING, October 14, 1963 IBEW rejects CBS contract Members of the International Brotherhood of Electrical Work- ers have voted to reject a new contract proposed by CBS for ra- dio and TV technicians employed at the company's installations throughout the country. The vote was 606 to 199 against accepting the CBS offer. The present contract expired last July but employes have been working while negotiations have continued. The fear of job dis- placement because of automation was mentioned by IBEW officials as a factor in these talks prior to the opening of negotiations, but officials of the network and the union last week declined to pin- point the reason for rejection of the network proposal. Though IBEW's national board is authorized to strike, no such action has been ordered. Negotia- tions are expected to resume this week. was set for Oct. 2 — but on Oct. 1 things began to happen: ■ In Boston, three creditors whose bills amount to S900 petitioned for in- voluntary bankruptcy under federal law. ■ In New York, the New York Daily- News, a 49% owner of the New York FM outlet, filed a petition for reorgani- zation under chapter 11 of the federal bankruptcy laws. Since both the Boston and the New York petitions are in federal courts thev take precedence over the state re- ceivership, the question now is which federal jurisdiction will prevail — Bos- ton or New York? Meanwhile, two of the three FM stations are continuing to operate, Bos- ton and New York. Hartford went silent a couple of weeks ago. At one time Concert Network owned WXCN ( fm ) Providence, but this is being sold to Ballard Broadcasting Co. for S35.000 by receivers. State groups hear FCC criticism The relationship of the federal gov- ernment to the public in deciding cul- tural tastes was given a hard look last week by Paul B. Comstock, vice presi- dent for government affairs of the Na- tional Association of Broadcasters, speaking before meetings of the Ala- bama and Nebraska broadcasters as- sociations. Mr. Comstock told the Alabama EXCLUSIVE BROADCAST PROPERTIES! S310.000.00- (29 ft doicn. 1 0 years ) S195.000.00- (29 'ft doicn. 1 0 years ) S85.000.00 (29ft doicn. Sunny Western State -Fulltime, high powered station with regional cover- age. Showed S40.000.00 cash flow after overly- liberal operating expenses. -Profitable, long-established daytimer in good radio market. Can be purchased on basis most advanta- geous to buyer. -Fulltime radio station serving single station market. Has nine month ownership earnings of S15.000.00. 1 0 years ) Contact — John F. Hardest}- in our San Francisco office CP /. ■ c/jy/i cUc/yi/~^Ztt//i cud & ASSOCIATES, INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C, 1737 DeSaSes St., N.W, Executive 3-345S CHICAGO DALLAS SAN FRANCISCO Tribune Tower 15il Bryan St. ill Sutter St. DEIaware 7-2754 Riverside 8-1175 EXbroek 2-5671 RADIO • TV • CATV • NEWSPAPERS 69 Advertisement 10/11/63 TO: Galen FROM: Swish About that small ad you wanted to run in Broadcasting. Too much copy and not enough space! You said Amos suggested using facts on KMTV's bonus coverage in Lincoln, that Hughes wanted to plug KMTV's food and drug services, that I probably would like to name the 114 towns represented at KMTV's Family Party, that Lew wanted to mention KMTV's Special Projects Unit, that Joe wanted to run KMTV's blue-chip account list, that Norm was proud of "Your Neighbor's Faith," and that you had some facts on KMTV's Science Fiction Movies. That's fine, but even if you could get all that in the 2% x 5", you'd only scratch the surface. What about KMTV's weekly, live "Midwest Hoot?" And KMTV's "Critic Contest?" And our building addition? KMTV's Annual Golf Tournament? (after all, it's Omaha's only true amateur championship) And what about KMTV's Junior Achievement programs with high school students? And the Clarkson Charity Fashion Show closed-circuit? (Wally says KMTV is donating twelve monitors, three studio cameras and five men for that one) Now, if yovi could get all you mentioned, plus all I suggested, into that small space, I'd probably still vote against it. Like I said, too much copy and not enough space. Too cluttered. Too busy. No sell. And who'd read it? I'll vote for "compliments of a friend." (Petry and everybody's friend — KMTV-3-OMAHA) CHATTANOOGA CALL a m ADVERTISING TiME SALES. INC. NOW! meeting last Friday (Oct. 11) that the government's role has been brought to the forefront by its attempts to define fairness, prescribe commercial time standards and its desire to make the "vast wasteland" a cultural haven. "One government official suggests a rule re- ducing the number, frequency and length of commercials; another suggests fixing a ratio of news to entertainment, and so on. How many steps do we take along this road before we abdicate our integrity as citizens?" he asked. Three days earlier, Mr. Comstock told the Nebraska convention that he thinks the FCC lacks the authority to enforce commercial time regulations. "It is utterly ridiculous for the govern- ment to try to anticipate the desires and whims of what the public wants." The Nebraska association adopted res- olutions opposing both the commission time standards rulemaking and fairness doctrine. Senator Carl T. Curtis (R-Neb.) told the Nebraska broadcasters that the best way to protect their interests is for them to establish close liaison with their congressional delegation. A. James Ebel, general manager of koln-tv Lincoln and kgin-tv Grand Island, was elected president of the Nebraska association (see Fates & Fortunes, page 87). Lloyd George Venard, president of Venard, Torbet & McConnell Inc., New York, station representative, told the Alabama meeting that Washington critics are not complaining about how many commercial dollars broadcasters earn, but how many commercials they are putting on the air. He urged that broadcasters use greater discretion in their sales policies as a means of clear- ing some of the commercial congestion. Another broadcaster complaint on SESAC Henry B. Clay, executive vice presi- dent and general manager of kwkh Shreveport, La., has told the Federal Trade Commission that in his opinion the SESAC music-licensing organization makes broadcasters pay a "protection" fee. SESAC, he said in a letter, deals in "threats, intimidation, coercion and any other methods necessary" to get sta- tions to take out SESAC licenses that the stations "do not need and do not want." He said SESAC is able to do this "because the pittance which the sta- tion has to pay is so small compared to the great risk which is involved in go- ing through a possible court proceed- ing." SESAC representatives, informed of the existence of Mr. Clay's complaint, said they had not been aware of it but denied there was any impropriety in their dealings with Mr. Clay and his stations. They said there had been pro- tracted negotiations in 1959-1961, that they had monitored approximately 150 copyright infringements by his stations but that, after being confronted by de- Future of TV committee to meet again The Future of TV in America Committee of the National Associa- tion of Broadcasters met in Washing- ton last week in "one of those ses- sions which accomplishes a lot — but nothing concrete." The committee is charged with recommending the courses of action on pay television, community antenna systems and UHF to the NAB boards this Janu- ary. No decisions were made last week and the committee decided that it will need to hold a two-day session before the next board meeting. Present last week were (1 to r) : Willard Walbridge, ktrk-tv Hous- ton; Clair McCollough, Steinman Stations; Dwight Martin (chairman). wafb-tv Baton Rouge; C. Richard Shafto, wis-tv Columbia, S. C; William Grove, kfbc-tv Cheyenne, Wyo., and John Murphy, Crosley Broadcasting. C. Howard Lane, koin- tv Portland, Ore., was not present. 70 (THE MEDIA) BROADCASTING, October 14, 1963 The shapely beauty of the USS ENTER- PRISE masks her true character. She's tough and in a scrap she can protect herself. Her hull contains thousands of tons of USS Armor Plate Steel-STS in her decks and bulkheads and HY-80 in her sponsons and deep down in her torpedo protection system. These steels, born of U. S. Steel's long serv- ice to the Navy and understanding of BROADCASTING, October 14, 1963 its needs, give the ENTERPRISE much of her physical toughness. Her moral toughness is an American heritage. Tough, dependable USS Armor Plate Steels like STS and HY-80 are available in a wide range of strength and tough- ness, These properties, tailored to the individual protective application re- quirement, combined with the inherent fabricability and weldabi I ity of USS Armor Plate Steels, make steel the natural choice for naval vessels, and the economical and sound choice for armored vehicles. STS and HY-80 are only two of the many special-purpose USS Steels that end up in countless applications con- tributing to security, convenience and comfort, America grows with steel — and U, S. Steel is first in steel. United States Steel 71 . . . MAXIMUM STRENGTH, TOUGHNESS, RELIABILITY Not all the acid is in Orange county's citrus Wftv(tv) Orlando, Fla., cele- brated its third editorial anniversary Oct. 7 by saying, "The test is not whether we are right or wrong, but that we are an additional voice in Central Florida." The anniversary came as the sta- tion and the Orlando Sentinel battled over the way each editorializes and the stand taken by each on a pro- posed convention hall and theater for the city. Two sites are under consideration, one downtown and the other in Loch Haven park. On Sept. 3 in an editorial, "Jour- nalistic Abuse," wftv accused the Sentinel of reporting the auditorium story by shrouding "the issue with specious arguments and a campaign villifying respected local officials. ". . . the news column accounts have tended to reflect an editorial rather than an objective position. . . . Instead of bending over backwards to insure objectivity or fair play by giving fair and equal coverage to the opposition view, the newspaper has maintained a consistent editorial slant. . . . "We have been unable to fathom the logic of the editorial position. In some instances their advice has bor- dered on encouraging elected officials to violate existing laws and/or to tails of the monitoring report and being told he was liable under the copyright laws, he took out new SESAC licenses and SESAC agreed to waive infringe- ment damages. With his letter Mr. Clay sent a syn- opsis of correspondence and confer- ences that he said he had with SESAC between Sept. 5, 1959, and May 14, 1961, regarding SESAC licenses for kwkh, kthv(tv) Little Rock, Ark., and what was then kths (now kaay) Little Rock. Surrendered ■ This summary said kwkh finally "capitulated" to demands that it sign or be sued for alleged in- fringement of SESAC licenses, although kwkh authorities were confident SESAC did not have a case. SESAC, target of a similar complaint by Clarence Jones of wqiz St. George, S. C. (Broadcasting, July 22), has contended that its operations are legal and ethical. Mr. Clay's summary of correspondence quoted SESAC repre- sentatives as denying that they threat- ened, coerced or intimidated. It also quoted them as saying SESAC had su- perior financial resources for a court fight. Mr. Clay's letter was addressed to Anthony J. DePhillips, attorney in provide favored treatment to one group of taxpayers over another. . . . Before the damage becomes irrepair- able we urge withdrawal of violent and unfair opposition to the Loch Haven site." On Oct. 3 the Sentinel in an edi- torial, "The Abusive Johnny-Come- Latelys," took the station to task for being "encouraged by the FCC to broadcast editorial opinion. [A local TV station] has adopted an editorial policy of attacking the local news- paper. That's its editorial position. Period. Although most newspapers, and particularly this one, print pages of TV information daily, these in- grates have no hesitancy in biting the hand that feeds them. . . . "A favored policy of these ingrates is to take whatever side the news- paper is for and violently and abu- sively oppose it. . . . Could they pos- sibly be jealous of the Sentinel's great popularity and of the Sentinel's pros- perity earned by the sweat of its brow and by long and continuous service to the people? . . . "Well, so much for the juvenility of these individuals who daily are fed by columns of Sentinel publicity free of charge. We have learned long ago that there is no gratitude in the heart or mind of a competitor. FTC's division of general trade re- straints. Mr. DePhillips acknowledged earlier that the FTC was investigating complaints against SESAC's licensing operations (Broadcasting, Sept. 30). In the period covered by Mr. Clay's letter, kwkh, kthv(tv) and kths were under common ownership. Kths has since been sold. In presenting their account of the dealings, SESAC representatives said last week that Mr. Clay's stations had been SESAC licensees from 1937 to 1959 and that "no problem at all" arose during that period. In 1959, they said, he cancelled his license, saying he wasn't using SESAC music. They said they eventually monitored his broad- casts, found approximately 150 in- fringements of SESAC copyrights and reported them to him, but that he con- tinued to play some SESAC numbers. They said that in the face of his de- nial that he needed or was using SESAC music they showed, through their monitoring, that he was playing SESAC selections of all types, and that he took no new licenses after they finally told him he was liable under the copyright infringement laws at $250 per infringement. As an example of SESAC's relations Only abuse and viciousness. And envy and hatred and jealousy." The Sentinel then commented on wftv's editorial attacking the Senti- nel for its position against putting a theater and convention hall in Loch Haven park. "It [the TV station] says it is un- fair to subject honest, steadfast offi- cials to what it calls abuse of our editorial opposition to their scheme. . . . We don't call it abuse. We call it a crying protest against the legal rights of the people." Also on Oct. 3, wftv again took to the air "to acknowledge an editorial in the morning newspaper criticizing the position in our editorial. . . . For the record let us state that wftv does not have any policy of attacking the local newspaper and the statement is inaccurate and incorrect. . . . The newspaper suggests that we find a more mature and less abusive man- ner of expressing ourselves. That is exactly what we were trying to say to the newspaper." Neither wftv nor the Sentinel identified the other by name, al- though there are two TV stations and two newspapers in the city. Wftv's president and general man- ager, Joseph Brechner, is a former newspaperman. with broadcasters, they said SESAC had taken only three infringement suits to court in the company's 32-year history^ and that the last of these was in 1948.. NAB regional meetings begin in Hartford Temporary headquarters of the Na- tional Association of Broadcasters will be located in Hartford, Conn., and Minneapolis, Minn., this week as the NAB begins its annual round of eight regional conferences. The Hartford conference begins to- day (Monday) at the Hilton Hotel and will feature NAB President LeRoy Col- lins answering questions of members. Lee Fondren. klz Denver, will speak on the subject "Advertising 1980" at today's luncheon. Mr. Fondren also is past president of the Advertising As- sociation of the West and currently is vice chairman of the Advertising Fed- eration of America. A comprehensive report on the NAB's ratings research activities will be given tomorrow by Donald McGannon, president of Westinghouse Broadcasting Co. and chairman of both the NAB's Research Committee and Ratings Coun- 72 (THE MEDIA) BROADCASTING, October 14, 1963 100°o 40% 30% 20% 10% 0 1958 1959 I960 1961 1962 Compiled from Billboard's weekly "R & B" charts, 1958-1962 of the TOP RHYTHM & BLUES Songs listed in Billboard's R&B Charts for FIVE CONSECUTIVE YEARS are available and licensed to broadcasters through BMI 598 FIFTH AVENUE NEW YORK 17, N.Y. BROADCAST MUSIC, INC. CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL BROADCASTING, October 14, 1963 73 'Journal' ad hits pay TV The Southern California Thea- tre Owners Association, seeking to prevent the proposed West Coast pay TV venture from get- ting off the ground, is fighting its adversary in print ads. An ad in the Wall Street Jour- nal Friday (Oct. 11) tells of "an initiative" which is being drawn up that would leave the question of charging the "general public for the privilege of viewing tele- vision in the home" to a popular vote. The ad concludes: "It's your TV— Keep it free." cil. Radio and TV delegates will meet separately this afternoon while joint sessions are planned both mornings. The Hartford conference, as well as the other seven, will last \Yz days. The NAB roadshow will open Thursday in the Leamington hotel, in Minneapolis. Next Monday and Tuesday (Oct. 21- 22) NAB members will convene in Pittsburgh and Thursday-Friday ses- sions (Oct. 24-25) are scheduled in Miami Beach. WNDT(TV) gets 2 grants New York's educational station wndt(tv) has received a grant of $25,000 from the Louis Calder Founda- tion and $12,500 from the Rockefeller Fund. The grants were awarded to Educational Broadcasting Corp., which operates wndt, for the budget during the fiscal year ending June 30, 1964. The grant from the Louis Calder Foundation was its first in educational TV. The Rockefeller Brothers Fund, however, had previously contributed to the acquisition fund for wndt in 1961. Special election set to fill Frechette seat A special election has been ordered by the National Association of Broad- casters to fill a vacancy on its radio board created by the death of George T. Frechette, president of wsau-am- fm-tv Wausau, Wis. (Broadcasting, Sept. 30). Mr. Frechette was elected to a two-year term last spring from the NAB's district 9, which includes Illi- nois and Wisconsin. Certification forms were sent to radio members in those two states last week and nominating forms will go out the first week of November. Official bal- lots will follow with final results to be announced Dec. 12. The radio direc- tor to be elected will serve until the 1965 NAB convention. WAVY-TV rejoins NBC Radio Wavy Norfolk-Portsmouth-Newport News, Va., becomes an affiliate of NBC Radio today (Oct. 14). Wavy had pre- viously been affiliated with the NBC network between September 1953 and May 1959. The station, owned by Tidewater Teleradio, broadcasts at 1350 kc with 5 kw. Tidewater also operates wavy- tv, an NBC-TV affiliate, in the same market. Executives Consultants formed in Washington William Dalton, former president of the National Community TV Associa- tion, announced last week the forma- tion of Executives Consultants in Wash- ington. The firm will offer specialized services in management, policy and op- erations to industry and trade associa- tions. Mr. Dalton. who resigned last sum- mer as NCTA president, remains a consultant to that organization (Broad- casting, Aug. 26). He is a Chartered Association Executive and former presi- dent of both the American Society of Association Executives and the Wash- ington Trade Association Executives. Headquarters of Executives Consult- ants will be in the National Press Build- ing, phone 347-2472. Media reports... New CBS-TV station ■ Ktvs(tv) Ster- ling, Colo., joins CBS-TV as a satellite of kfbc-tv Cheyenne, Wyo., on or about Dec. 1 . The satellite will operate on channel 3 and is owned and operated by Frontier Broadcasting Co. in Chey- enne. Documentary unit ■ Formation of a documentary unit at kbtv(tv) Denver has been announced by John C. Mul- lins, president and owner of the station as well as its AM adjunct, kbtr. The documentary unit will be headed by Al Heifer, kbtv director of news, sports and special events. WWJ-TV to get facelifting Architectural and engineering planning is scheduled to begin Tues- day (Oct. 15) on the $1.2 million replacement, expansion and mod- ernization program for wwj-tv De- troit. The two-year project includes redesigning of master control room, film projection room and video tape areas; installation of eight new stu- dio cameras, four new film projec- tion units and two new video tape recorders, and replacing all studio and control equipment with transis- torized circuits and apparatus. Gen- eral Electric and RCA will be the major equipment suppliers. Looking at the plans for the new facilities are (1 to r) : Allen G. San- derson, chief engineer; Edgar J. Love, engineering manager; James Schiavone, general manager, and Franklin G. Sisson, station manager. 74 (THE MEDIA) BROADCASTING, October 14, 1963 If he doesn't talk your language, we do We talk the scientist's language— and yours. We make the jargon of electronics and telecommunications under- standable so that you can write lucidly about these com- plex and fascinating subjects. What's more, we're all over the map, as you can see by the list below. So any- time, wherever you may be, when you've got a question about electronics or telecommunications, call the ITT Public Relations Manager nearest to you. After all. ITT is the world's largest international supplier of electron- ics and telecommunications equipment. International Telephone and Telegraph Corporation. World Head- quarters: 320 Park Avenue. New York 22, New York. ANTWERP • BERLIN • BUENOS AIRES • CHICAGO ■ COPENHAGEN • CROYDON • HELSINKI • JOHANNESBURG ■ LA PAZ • LIMA • LISBON LONDON • LOS ANGELES • MADRID • MANILA • MEXICO CITY • MILAN • MONTREAL • NEW YORK • OSLO • PARIS • RIO DE JANEIRO • ROME SAN FERNANDO • SAN JUAN • SANTIAGO • STOCKHOLM • STUTTGART • SYDNEY • THE HAGUE • TOKYO • WASHINGTON • VIENNA • ZURICH ...AND MANY OTHERS worldwide electronics and telecommunications ITT BROADCASTING, October 14, 1963 75 . PROGRAMING 'Monday Night at the Ball Game' in '64? FETZER PLAN WOULD PUT BASEBALL IN NETWORK PRIME TIME A wedding of baseball and prime time in 1964 (Closed Circuit, Sept. 30) took a giant stride toward reality last week with announcement of a plan to put major league baseball "spec- taculars" on national network television next season, with no blackout areas. The plan of John E. Fetzer, veteran broadcaster and owner of the Detroit Tigers, calls for 26 Monday night games from 8-11 p.m., NYT, with the network paying an estimated $6.5 mil- Ion or more for the rights. "A price of $250,000 or more a game is not unreasonable to assume,'* he said. Station time could run as high as $15 million, according to some esti- mates. The "'spectaculars" would supple- ment— not replace — the locally and na- tionally televised games, which are ne- gotiated individually, and which pro- duced an estimated $13.1 million for the ball clubs in 1963 (Broadcasting, March 4). Mr. Fetzer's proposal has already re- ceived endorsement from the TV com- mittees of the American and National leagues. Preliminary conversation with the networks and evoked keen interest, it is understood, from at least two of them, ABC and NBC. However, both have made it clear that the conversa- tions did not constitute formal negotia- tions. CBS, while interested, reportedly is moving cautiously because of its strong Film sales . . . The Golden Tee (90-minute golf special) (CBS Films): Sold to wbbm- tv Chicago; khj-tv Los Angeles; wfaa-tv Dallas-Fort Worth; klz-tv Denver; kgw-tv Portland, Ore.; kcpx- tv Salt Lake City; whp-tv Harrisburg, Pa.; keyt(tv) Santa Barbara, Calif., and walb-tv Albany, Ga. Now in over 20 markets. En France (Seven Arts Associated) : Sold to wgr-tv Buffalo; wmt-tv Cedar Rapids, Iowa; wspd-tv Toledo, Ohio; kprc-tv Houston; kpar-tv Sweetwater, Tex.; wlos-tv Asheville, N. C; wvue (tv) New Orleans; wmtv(tv) Madi- son, Wis.; wvec-tv Hampton-Norfolk, Va.; wnhc-tv New Haven, Conn.; wmtw-tv Poland Spring, Me., and wfaa-tv Dallas-Fort Worth. Now sold in 59 markets. Sea Hunt (Economee): Sold to wrva-tv Richmond, Va.; wtvy(tv) Dothan, Ala.; knTv(tv) San Jose, Monday night lineup. Under the Fetzer plan, all 20 major league teams would share in the games, as soon as they can clear their schedules. Mr. Fetzer said that two-thirds of the Mr. Fetzer teams have indicated they could take part in such a plan next year and that "by 1965 all clubs would be in." The three hours would be filled with the regular game, plus feature material such as interviews with star players and Calif.; kard-tv Wichita, Kan.; wlwd (tv) Dayton, Ohio; kgbt-tv Harlingen, Tex.; wtoc-tv Savannah, Ga.; walb- tv Albany, Ga.; keyt(tv) Santa Bar- bara, Calif.; kfvs-tv Cape Giraudeau, Mo.; kbtv(tv) Denver; ktve(tv) El Dorado, Ark.; wlbz-tv Bangor, Me.; wsls-tv Roanoke, Va.; wbtv(tv) Charlotte, N. C; ksla-tv Shreveport, La.; wtjc-tv Savannah, Ga., and wmaz-tv Macon, Ga. Now sold in 152 markets. Churchill, The Man (Seven Arts As- sociated): Sold to kcop(tv) Los An- geles; wane-tv Fort Wayne, Ind.; wciv (tv) Charleston, S. C; kptv(tv) Port- land, Ore.; ksl-tv Salt Lake City; kntv (tv) San Jose, Calif., and wtol-tv Toledo, Ohio. Now sold in 18 markets. Bowery Boys Features (Allied Art- ists TV): Sold to wbkb(tv) Chicago; wbap-tv Fort Worth-Dallas; wmct(tv) Memphis; wtol-tv Toledo, Ohio; wtvn-tv Columbus, Ohio; wrva-tv Richmond, Va.; kchu(tv) San Bernar- baseball celebrities. Sponsors for such a package are the key to success, Mr. Fetzer emphasized, and said his estimate of $6.5 million is "a reasonable assumption" compared to other special events. The estimated weekly production fig- ures of programs now in the 8-1 1 p.m. Monday slot: $378,000 on ABC-TV, $359,000 on CBS-TV and $270,000 on NBC-TV (Broadcasting, May 27) — compared to $250,000 weekly Mr. Fetzer is proposing for rights to the "spectacular." In a 20-team plan, Mr. Fetzer said each club could hope for a minimum return of $200,000 a year for partici- pation and it could go to $350,000. This plan, in which the clubs would share equally, could aid the move of Calvin Griffith, president of the Minne- sota Twins, and other American League officials in seeking a more equitable dis- tribution of rights to the weekend net- work games (Broadcasting, Sept. 30). Mr. Fetzer said his plan "is designed for a minimum amount of interference with existing commitments. It is not a substitute for present regional or na- tional programs, but an additional tele- cast calculated to bring in additional income." Noting that "many of our baseball people who are unfamiliar with the workings of television find this pro- gram onerous and complicated," Mr. Fetzer said, "in my view the compli- dino, Calif.; koat-tv Albuquerque, N. M., and wnbe(tv) New Bern, N.C. M-Squad (MCA TV) : Sold to krdo- tv Colorado Springs; wbrc-tv Birming- ham, Ala.; wesh-tv Daytona, Fla., and kxlf-tv Butte, Mont. Now sold in 148 markets. Dragnet (MCA TV): Sold to wsoc- tv Charlotte, N. C; wdam-tv Hatties- burg, Miss.; and ktbs-tv Shreveport, La. Love That Bob (MCA TV): Sold to wnbe(tv) New Bern, N. C; wcpo-tv Cincinnati and wtvj(tv) Miami. D.A.'s Man (MCA TV): Sold to wrbl-tv Columbus, Ga. Soldiers of Fortune (MCA TV): Sold to kstp-tv Minneapolis-St. Paul. Bachelor Father (MCA TV): Sold to wsaz-tv Huntington, W. Va. Restless Gun (MCA TV): Sold to ktts-tv Springfield, Mo. 16 BROADCASTING, October 14, 1963 Radio-TV gets prime tale Four sports personalities. Jack Stroud of the New York football Giants, Sandy Koufax of the Los Angeles baseball Dodgers. Mickey Mantle of the New York Yankees baseball team and Gil Hodges, man- ager of the Washington Senators baseball club, have each been named to act as broadcasting program hosts. Mr. Stroud, captain of the Giants* offensive unit, will take over on CBS Radio's Sports Time, which is broad- cast Monday through Saturday from 6:55-7 p.m. EDT. He starts as host this evening (Oct. 14). re- placing Phil Rizzuto for the remain- der of the football season. Sports Time is sponsored by the R. J. Reyn- olds Tobacco Co. through William Esty Co., New York and the Mennen Co. through Warwick & Legler. N.Y. Mr. Koufax and E. Charles Straus, president of Century Productions. nt from locker room Hollywood, met last week with rep- resentatives of agencies and distribu- tion companies on a syndicated filmed half-hour series. Thrilling Moments in Sports With Sandy Kou- fax. The series will be a combina- tion of film clips and interviews with sports figures, the latter to be con- ducted by the Dodger pitcher. Mr. Mantle has been signed to star in a series of 26 half-hour TV sports programs to be produced by Video Sports Productions, an affiliate of Nathan. Johns and Dunlap. Inc. of New York. It will be called Mickey Mantle's Journey into Sports. Mr. Hodges plans to be host of an hour TV special. "Ballad of a Coun- try." produced by Geoffrey Seldon Associates. The historical show fea- tures such performers as the Lime- lighters. Tex Williams and Billy Arm- strong. cations of the problem are not insur- mountable." Mr. Fetzer is president of the Fetzer Broadcasting Co., licensee of wkzo-am- tv Kalamazoo. wwtv(tv)-fm Cadillac. wjef-am-fm Grand Rapids. and wwup-tv Sault Ste. Marie, all Michi- gan; koln-tv Lincoln, and kgin-tv Grand Island, both Nebraska. No Blackout ■ Mr. Fetzer. who spent six months on the basics of the plan, said the Monday night games would be carried by all stations of the network, including stations in major league ter- ritory now blacked out by current weekend network games. Monday night, Mr. Fetzer said, is the logical choice because only a few clubs presently play games on Monday, traditionally a light baseball day on the schedules. To make the plan successful. Mr. Fetzer noted that teams would have to eliminate Monday night TV rights from their local contracts, and that when- ever a makeup game is scheduled on Monday, it would have to be played in the afternoon. However, he said, West Coast games could be played at regular times since the network game would reach the Coast at 5 p.m. In this way, he added, there would be no conflict between network games and proposed pay TV games which may begin next season in Los Angeles and San Francisco f Broadcasting, Aug. 26). The 26-week schedule. April through September, would be divided between the two leagues with only two night games scheduled on each Monday. One would be used for the national show and the other a standby in case of in- clement weather. If both were rained Panel discussions center around 'Opry' Roundtable discussions on broadcast license renewal, programing and sales will be among the highlights of the Grand Ole O pry's 38th birthday cele- bration at WSM Nashville. The four-day session, Oct. 31 -Nov. 3, will begin with a review and summary of the license renewal conference, which is scheduled for the University of Ten- nessee at Knoxville. Oct. 22-23. under sponsorship of wsm. Robert Cooper, general manager, wsm. will moderate the panel at the university and at the summary session. On Nov. 1 the programing and sales discussions will be led by Ott Devine. manager of the Grand Ole Opry (pro- graming) and Len Hensel. wsm com- mercial manager (sales). Participating on the sales panel will be: Dan Scully, account executive. Leo Burnett: Cohen Williams, president. Martha White out, a feature could be substituted. Aside from the additional revenues. Mr. Fetzer said the Monday night games would be "a great boon to sports because it would bring in the best pro- duction talent, the best men in baseball to make a great sports spectacle. Mr. Fetzer noted that negotiations would be with each league, and not through the office of Baseball Com- missioner Ford Frick. At meetings in Los Angeles during the World Series, Mr. Fetzer submitted his plan to the American League man- agement where, he said, 'it was ap- proved in principle.*' The proposal Mills: Joseph H. Epstein Jr.. executive vice president. Walker Saussy Adver- tising. New Orleans, and James Fasz- holz. broadcast program department, Gardner Advertising. Major recording companies will spon- sor individual events for the country music disc jockeys attending the cele- bration. 1492' is previewed ABC-TV last week previewed "1492.*" the first of a four-part series. The Saga of Western Man, that will be seen dur- ing the current season. The programs will be in color on ABC-owned sta- tions and on affiliate stations that are equipped to telecast in color. The network also said that the Up- john Co.. through McCann-Marschalk. which had contracted for half sponsor- ship of each of the four one-hour shows, now has signed for full sponsorship of "1492.*" scheduled for Oct. 16. 10- 11 p.m. The other three: "1776" which received the same response at the Na- tional League meeting. While there are still little bugs to be ironed out. Mr. Fetzer said there was a good chance the leagues would move toward this plan prior to the major and minor league meetings in Los Angeles and San Diego in early December. One of the anticipated hurdles is the reaction of the minor leagues. "We expect some disagreement." Mr. Fetzer noted, adding that nothing appeared insurmountable. Presumably the long-range outlook of the Fetzer plan would provide some financial benefits to the minor leagues. will be scheduled in December. "1S98" in January and "1964" which will be aired next March. Memorial Day 500 to go the theater TV route The Memorial Day 500-mile auto race from Indianapolis will make its TV debut next May 30 but in the nation's theaters rather than its homes, under a long-term contract between MCA-TV and the Indianapolis Motor Speedway Corp. MCA-TV will have exclusive rights to produce and distribute live coverage of the motor classic to theaters and sports arenas via closed circuit TV. Newsreel and news camera coverage is not affected by the agreement. MCA-TV said, nor are the longstanding radio arrangements which will continue to make the voice description of the race available to radio listeners. The TV agreement will enable fans BROADCASTING, October 14, 1963 77 Day and date, TV and Broadway Tonight, for the first time, a play that opens on Broadway will be simultaneously presented on televi- sion. In five cities on TV stations owned by the Westinghouse Broad- casting Co. in two and a half hours of prime time (7:30-10 p.m.), an advance-taped production of "The Advocate" by Robert Noah will be presented at the same time the play opens in New York's ANTA Thea- ter. Westinghouse has spent about $80,000 for the taped presentation and in addition, as principal angel of the Broadway production, has con- tributed $60,000 of the total $100,- 000 expense of putting the play in the theater. From advertising it has sold on its five-station presentation it will recover no more than 25% of its investment. The financial success of Westing- house's venture admittedly is depend- ent on the play's Broadway reception and run, but as an ice-breaking proj- ect it has already been labeled a hit by the station group. There was a lot of ice to break. Authors Wary ■ A major problem facing Westinghouse was finding an author willing to have his work ex- posed on television. Fear of mass exposure jeopardizing a possible sale of movie rights has made authors wary of having their works involved in TV and Broadway at the same time. "Here," says the Westinghouse di- rector of creative services, Herman Land, "is where a group TV opera- tion is at an advantage. We were able to convince the author that a five-city TV presentation would not have ill effects on future rights to the play." Presumably networks couldn't do this, and a single station couldn't afford the project. Another obstacle confronting A theater audience in New York and television audiences in five other cities will see this scene to- night (Oct. 14) when the Westing- house stations broadcast a taped production of "The Advocate" at the same time the play is in its opening performance on Broadway. James Daly, the advocate (stand- ing), questions John Cecil Holm, a witness (foreground), in the play which is based on the Sacco-Van- zetti case. Westinghouse was that of union con- tracts covering the 23 actors in the production. For the Broadway show the performers signed regular Actors Equity contracts and for TV, Ameri- can Federation of Television and Ra- dio Artists contracts, but getting the actors off the stage and into a TV studio for tape production was not so simple. Under normal Actors Equity rules, a player must receive one week's Broadway salary for each day of TV taping and a week's salary for each day of rehearsal. The latter stipula- tion would have made the cost pro- hibitive. For this project Equity agreed to waive the rehearsal pay requirement, allowing one week's salary to cover all rehearsal for the taped production. Revenue Sources ■ Westinghouse has rights for two showings of the play on its own stations. Opening night on the five stations was about 80% sold by the end of last week. Only 10 minutes in all were made available to advertising on each sta- tion in the two and a half hour pres- entation since commercial announce- ments could not be placed within acts of the play. Donald McGannon. WBC president, notes that "very sub- stantial sponsorship was found for the presentation, even though the playwright is new and the play is of a relatively serious nature." On WBZ-TV Boston, 10 advertisers came in with a minute each. Hills Bros, coffee bought half of the show on kdka-tv Pittsburgh, kyw-tv Cleveland and kpdc(tv) San Fran- cisco. H. J. Heinz has half sponsor- ship on kdka-tv, and Sears Roebuck and National Bohemian are half sponsors of the telecast on wjz-tv to view the race in its entirety as it is going on for the full 500 miles, 200 laps and approximately three hours and 20 minutes. MCA-TV calls this "an at- tractive aspect to theater and sports arena viewers . . . unlike championship title fights which can end in a first-round knockout." Program notes . . . Brisk sales ■ Four Star Distribution Corp. reports that sales in the first quar- ter of its fiscal year, ended Sept. 30, were brisk with 72 contracts made dur- ing the normally light selling period of July, August and September. Len Fire- stone, vice president and general man- ager of Four Star Distribution, attrib- utes the strong selling pattern, in part, to pre-emptions by some stations of net- work programs that had not sold out. Radio series ■ In its first syndication project in radio, Triangle Publications radio-TV division is offering a 15-min- ute weekly series, Motor Racing Re- view, starting this month. The series will be made available at a price which includes dubbing and taping, according to Mike Roberts, director of program sales. Background film ■ Motion picture act- or Jon Hall has amassed more than 400,000 feet of 35mm film for his Torrejon Film Library, which rents film to movie and TV studios for back- ground use. Approximately 70% of the film, shot in all parts of the world, is in color. Mr. Hall did all the camera work himself. Formats changed ■ Two Southern Cal- ifornia stations — kiev Glendale and kson San Diego — have changed to country-and-western music formats. Tracer of celebrities ■ Roz Starr, in- formation service on the whereabouts of celebrities, has opened offices at 1680 North Vine Street, Hollywood, to serve West Coast clients. The New York based service has representatives in London, Rome and Paris. Holly- wood phone is 466-7351. Morals series ■ Wor-tv New York this season is presenting Talk Back, a Sun- day morning series of half-hour panel programs devoted to discussions of 78 (PROGRAMING) BROADCASTING, October 14, 1963 Baltimore. The play has further revenue pos- sibilities. As "limited backers"' West- inghouse and other private investers will receive half of the 40% pro- ducer's share. If movie rights are sold, Westing- house's share would be negotiated starting with the same formula. In this case TV syndication of the play would have to be put off for from three to five years. The author has 90 days after the Broadway run to sell movie rights. After that Westinghouse could begin worldwide TV syndication, sharing profits 50-50 with the play's pro- ducers. Production Plan ■ The philosophy of WBC in taping the play for tele- vision was "to bring Broadway to television rather than adapt the play for TV." The play was taped at the Videotape Center in New York, the taping process requiring about 35 hours and tape editing, about 20 hours. For its services, Videotape received an estimated S25,000. Westinghouse did not stint in pub- licizing the project. Promotion for the event, handled by the group's headquarters, included full page newspaper ads in New York, a page in Time magazine, pages in TV Guide and local newspapers in all Westinghouse TV markets, in addi- tion to slides and taped 10- and 20- second promo spots for individual station use. No matter how the critics evaluate the play, Westinghouse counts its ex- perience as a success. WBC's presi- dent, Mr. McGannon, said last week: "The essential validity of the whole project has already been demon- strated." moral issues. The 13-broadcast series began Oct. 6. (9:30 a.m. EDT) and is moderated by former baseball star Jackie Robinson. 'Battle Line' sold ■ Official Films has completed arrangement for sale of its Battle Line series to the Armed Forces Radio and Television Service, for view- ing in 35 overseas military installations. The series, produced by Sherman Grin- berg, consists of footage shot during World War II by combatants, both Allies and Axis, in locales now the sites of U. S. foreign bases. produced by Lucy Jarvis and John Sughrue and directed by Mr. Sughrue. New program for Triangle ■ Additional programs have been acquired for dis- tribution to TV stations by Triangle Program Sales, the syndication arm of the Triangle Publications radio-televi- sion division. They include Frontiers of Knowledge, 25 half-hour documen- tary programs which have concluded their first run on six Triangle-owned TV stations, and the Little League World Series, to which Triangle has se- cured the TV rights for three years, starting in 1964. New Berton series ■ Screen Gems (Canada) reports it is in full-scale pro- duction on a new series of half-hour programs starring Pierre Berton, which will be distributed to Canadian stations on a five-times-a-week presentation. Mr. Berton will conduct interviews, com- ment on the Canadian and world scene, and gather and present stories in the public interest. Metropolitan airs opera ■ The Joan Sutherland Show, an opera special, was telecast by wnew-tv New York Oct. 6-7 and at later dates over the other Metropolitan television stations. The program features Miss Sutherland, Margreta Elkins and the London Sym- phony Orchestra. New program ■ Frankly Speaking, a three-hour discussion program has made its debut on weei Boston (8:30-11:30 p.m.) with Jim Glatis, former FBI undercover agent and lecturer on Com- munism, as host. The new radio pro- gram will feature a different guest each evening and will enable weei listeners to participate by telephoning their ques- tions in while the show is in progress. Syndicator named ■ TV Marketeers Inc. has been named sales representa- tive by Bing Crosby Productions and Jack Douglas for their series Across the Seven Seas, 30 half-hour travel ad- venture episodes produced in color. Bozo boom ■ The complete Bozo The Clown library has been sold by Jayark Films in four Southeast Asia markets — Hong Kong. Singapore. Bangkok and the Federated States of Malaysia. The series of 156 five-minute episodes and 52 Bozo's Cartoon Storybook adven- tures is also showing in Japan, Saudi Arabia, Australia. New Zealand, Mexico, Germany and Uruguay, as well as 185 U. S. markets. Six Pac selling ■ TV Marketeers has reported sales in 1 1 European countries of its "TV Six Pac" series of six hour- length television specials. The programs were produced by Victor Borge and Geoffrey Selden. TFE will take part at NAB convention Television film distributors met in New York last week and formed Tele- vision Film Exhibit '64, an event to run coincidentally with the National Asso- ciation of Broadcasters convention in Chicago April 5-8. Distributors held TFE '63 this past spring and its success resulted in a decision to present the exhibit again. The new executive committee is made up of Richard Carlton, Trans- Lux Television Corp. and Alan Silver- bach, 20th Century-Fox Television Inc.. co-chairmen: Harvey Victor, Jayark Films Corp.; Barry Lawrence. United Artists Television Inc.: Richard Harp- er, MGM Television and Len Fire- stone, Four Star Distribution Corp. During TFE '63 distributors held their exhibits at the Pick-Congress hotel, north of the Conrad Hilton hotel, site of the 1963 NAB convention. CBS-TV schedules 2d Town Meeting of World' CBS last week said it would telecast another Town Meeting of the World this Tuesday. Oct. 15. at 8:30-9:30 a.m. EDT and will repeat the program the following evening at 7:30 p.m. The program, entitled "The Christian Revo- lution." will consider the forces striv- ing toward reform, renewal and reunion throughout the Christian world. Lead- ing churchmen will participate from pickup points in Rome. London and Princeton, N. J. The telecast will be live via Telstar H, a second such use since the first Town Meeting making use of the com- munications satellite in July (Broad- casting. July 15). Eric Sevareid will serve as anchorman in New York for the joint project of the British Broad- casting Corp. and CBS News. AFTRA local reveals L.A. wage demands Parity in wage scales for the seven YHF TV stations in Los Angeles and for the major radio stations of the city is being .sought by the Los Angeles local of the American Federation of Television and Radio Artists in negoti- ations for new contracts with the broad- casters of the community. The present base pay for staff announcers. SI 80 a week, will rise to $210 at the network- owned or affiliated radio and TV sta- tions if AFTRA demands are met. The four independent VHF TV sta- tions, whose base rate for announcers is now $175, are being asked for a S35- a-week pay boost for staff announcers, bringing their base pay also to $210 a Art tour ■ NBC plans to broadcast next year a full-hour color TV tour of the Louvre Museum in Paris. Filming of The Louvre is scheduled to start within a few weeks. The TV special will be BROADCASTING, October 14, 1963 75 Lining up early A contract with wxyz-tv De- troit for Four Star's Rifleman ser- ies carries the option to delay the start of the playing dates until January 1965. Len Firestone, vice president and general manager of the distribution company, noted the late starting date points up this fact-of-life in the syndication busi- ness: '"Quality off-network prod- uct is going to become scarcer and scarcer," and stations there- fore are stockpiling them. A second "unusual" contract was signed with ktts-tv Spring- field, Mo., calling for the purchase of four company series — Rifle- man, Zane Grey Theater, Detec- tives and The Law and Mr. Jones. The station plans to slot the Four Star series on weekday evenings in the 7-7:30 p.m. time period. Old radio shows never die CBS Radio is embarking on a project under which recordings of old comedy shows starring Ed- gar Bergen and Charlie McCar- thy, George Burns and Gracie Allen and others would be carried on the network for a Sunday, half-hour show. The network is negotiating with the Martini & Rossi Corp., maker of vermouth and wines, but a final decision has not been made. Reach, McClin- ton & Co., New York, M&R's agency, is understood to have in- itiated the project. week. Independent radio stations kfwb, klac, kmpc and kpol Los Angeles, plus krla Pasadena and ksfo San Fran- cisco, which have traditionally had a lower scale than the network outlets, will be upgraded to the same "Class A" status and the same AFTRA pay scale. In addition to the wage hike, AFTRA is asking a 6x/2-hour day, five- day, 321/2 -hour week for staff announc- ers. Annual wage guarantees and sub- stantial increases in fees are also being sought for staff men. The Los Angeles AFTRA local also is asking for "significant" increases in fees for commercial announcers on major league baseball and professional and collegiate basketball broadcasts, both TV and radio, vacations with pay for TV performers working for a single producer for 52 weeks, a 20% in- crease in fees for free lance local and regional radio work. The union also seeks to delete the discount now al- lowed for work on five-a-week programs (bringing the week's pay to only slightly over three times the single show rate), so that the performer would receive full pay for each broadcast. Worldwide newsfilm unit opened by ABC News ABC News has launched a newsfilm unit that operates at 10 locations in the U. S., Europe and Asia. The new op- eration, designed to provide more com- plete visual news coverage, is staffed by more than 50 cameramen, sound- men and technicians. In addition to its own camera crews, ABC News will utilize filming facilities available at most of its affiliated stations. ABC said it has invested more than $500,000 in equipment and processing facilities for the new unit. Laboratories at ABC studios in New York and Wash- ington will make possible prompt film processing and televising. EQUIPMENT & ENGINEERING Meanwhile, back at the drawing board ENGINEERS AT WORK ON DISC-TO-CARTRIDGE PROBLEM Two National Association of Broad- casters technical committees are sprint- ing along to bring succor to broadcast- ers and agency men in the current ET's- to-tape cartridge controversy. Every in- dication is that, like most of broadcast- ing's technical problems, the engineers will find a way. For the last six months there have been rumblings from Madison Avenue advertising circles complaining that there is a loss of audio quality when electrical transcriptions are transferred to tape cartridges (Broadcasting, Sept. 30, June 17, 3). The alarm has become so widespread that the august J. Walter Thompson agency issued "verboten" orders with buys it sent out last month for Ford and other accounts. To George Bartlett, manager of NAB's engineering department, the complaints are not new. For over a year now, two NAB technical commit- tees have been working to set up stand- Mr. Bartlett Mr. Walker Ir. Beville ards for discs and for tape cartridges that will "take care of both ends of the problem — the turntable and the tape cartridge," according to Mr. Bartlett. The audio standards committee, headed by A. Prose Walker, Collins Radio Co., is working to establish up- to-date disc standards. Standards for ET's go back to 1953 and Mr. Walker and his group have pretty well ham- mered out criteria for today's turn- tables. The new standards, including an audio test disc, will be submitted to the radio board of NAB when it meets early next year. Approval is expected. The tape cartridge standards com- mittee, which is led by Ross Beville, Broadcast Electronics Inc., expects to have its standards ready before the end of the year, also in time to submit to the radio board. It, too, is expected to be approved without too much fuss. The tape cartridge standards also will include a test tape to help broadcasters make sure their tape equipment is up to par. "This ought to take care of all the complaints," Mr. Bartlett observed the other day, "except for one thing. That's BO BROADCASTING, October 14, 1963 Tubes designed from the user's viewpoint ...use them wherever reliability is essential When reliability really counts — as it does in industrial control applications — be sure with tubes custom-designed and tested for the job, Sylvania engineers traveled the country — met with engineers and maintenance groups in broadcasting, public service radio, industry, the airlines — listened to their problems and studied them. From this came GB Gold Brand, a superior line of new and upgraded tubes. each tailor-made to a specific job. A given tube may have, for example, low noise, exceptional stability or vibration resistance. Or a critical parameter may be as much as three times the usual value. In each case, performance and reliability have been verified by actual user ex- perience as well as laboratory testing. This extra effort has paid off. "Excellent results." says an airline official. "No failures," reports a highway patrol department. "Hun- dreds of dollars saved in program interrup- tions," reports a TV station. "Less costly in the long run," discovered a county government. Similar results can be yours with a truly reli- able, genuinely interchangeable GB Gold Brand Tube. Electronic Tubes Division, Sylvania Electric Products Inc., 1100 Main St.. Buffalo 9, N. Y. AVAILABLE FROM YOUR SYLVANIA INDUSTRIAL TUBE DISTRIBUTOR SYLVANIA SUBSIDIARY Of= {GENERA? GENERAL TELEPHONE ^ELECTRONICS \® BROADCASTING, October 14, 1963 the technician who does the transfering from ET's to tape cartridges. I don't think we're in a position yet to set standards for him." NAB To Blame ■ Meanwhile, blame for the problem is laid at the door of the NAB because it has been instru- mental in persuading the FCC to relax operator requirements while at the same time equipment has become more com- plex. This charge was made by Harold Schaaf, chief engineer of wrfd-am-fm Columbus, Ohio, one of the Peoples Broadcasting Co. stations. In an Oct. 1 letter to Mr. Bartlett, Mr. Schaaf said: "Station management seems to have been sold on the idea that automation is a means of eliminating operating personnel. So much so that many sta- Paul Adorian, managing director of Associated Rediffusion Ltd., London, told the Canadian Electronics Confer- ence at Toronto that research has re- vealed the possibility of doubling the present television channel space avail- able. "It would make it possible to trans- mit and receive twice as many TV pro- grams as today," he told the engineer- ing audience. Because of the tremendous cost of the changeover, he does not expect us- ing this new TV transmission until early in the next century. He saw the present system of trans- mission as extremely wasteful of radio spectrum space. At present a picture has to be scanned 30 times a second. The new system would eliminate the waste by using a memory device. When scanning was done, new pictures would be compared with old ones in the mem- ory device, and only the new informa- tions have purchased new, complicated equipment, reduced their engineering staffs to a skeleton force and turned over the operation of the equipment to whichever announcer may be handy. The engineering staffs that remain at many stations — because of the relaxed rules — have not enough time for the maintenance that the equipment re- quires or in some cases can hardly be classed as technicians since they are on the payroll only to satisfy the minimum requirements and not because of tech- nical ability. . ." The answer is improved design and modifications on existing equipment, willingness on the part of station man- agement to pay for proper operation and maintenance and improvement of skills by station personnel, Mr. Schaaf declared. tion would be transmitted. Receivers also would contain a memory device. As a result only about 30 to 45% of the spectrum space now necessary would be used. Mr. Adorian also felt that in a few years TV will return to the use of film for program recording, instead of video tape. He said tape is difficult for a highly skilled producer to edit, and produces distorted pictures after mul- tiple rerecordings. Perhaps only 15% of the world's TV stations can afford tape, he noted. He also urged TV manufacturers to develop a receiver which would be able to receive both American and European pictures. He claimed the converting of pictures transmitted by the Telstar satel- lite to meet local standards by a cen- tral retransmitting station distorted the picture. In California ■ Moving to the West Coast, Mr. Adorian spent Wednesday (Oct. 9) answering questions, at a Hol- lywood Press Club dinner and at a news conference. Mr. Adorian said his company, which programs the London commercial TV station Monday through Friday, has a prime time rate of $5,600 for a one- minute spot, with a surcharge for place- ment in or near a program selected by the advertiser. No program sponsorship is permitted in English TV, he said, but spots may be broadcast adjacent to programs or at natural breaks (such as between periods of a sporting event, acts of a drama) within the program. Other subjects he touched on included: ■ Financial: Sale of the commercial spots brings Associated Rediffusion an annual income of about $42 million and a profit of about $16.8 million be- fore taxes. When new licenses are issued next July, they will carry a greatly increased tax load levied on the basis of no tax on the first $4.25 million of profit, 25% on the next $17 million and 45% on everything over $21 mil- lion, which would amount to about 4 million pounds ($11.2 million). "Then, of course, we pay a corporate income tax after that," he added wryly. "No- body is happy about it, but it still leaves us with a profit." ■ ETV: Associated Rediffusion now programs five hours a week of in-school educational material during the school year, with about 5,000 schools using the programs out of 25,000 which could. Now voluntary, this ETV serv- ice will become compulsory under the new license, as will some adult educa- tional programing in the evening hours. ■ Program Imports: The 14% limit of programs produced outside the United Kingdom is set by usage, not by law. Mr. Adorian, noting that this is appreciably higher than the volume of British programs broadcast in the U. S., the British would buy more U. S. said that if we bought more shows from Britain there is no doubt the British would buy more from us. New RCA tubes getting extended warranty RCA Electronic Components and Devices reports that all RCA-5820A image orthicon tubes sold to distributers after Oct. 1 are being backed up by a warranty based on 750 hours, instead of the previous base of 500 hours. RCA said last week, the new warranty policy "was made possible by many improve- ments in basic design, materials, manu- facturing techniques, quality control and test procedures." The RCA-5820A is a three-inch in diameter tube which features tight lim- its on resolution, signal-to-noise, ratio, sensitivity and uniformity of back- ground. New lens for TV commercials A new motion picture lens permitting "swing sweep focus" in television com- mercials for greater attention and em- phasis has been developed by Fred A. Niles Communication Centers. The new lens is available at the Niles studios in Hollywood, Chicago and New York. President Fred A. Niles explained that the new lens allows exact focus- control of all portions of the picture frame so that the point of interest is sharp with all other aspects "softened." Also, a narrow plane of focus now can be moved through a scene in any direc- tion like the sweep of a spotlight. The new lens was developed under the direc- tion of Lionel Grover, vice president and general manager of Niles's Holly- wood studio. TV set sales jump Television sets achieved a big- ger gain in sales than any other merchandise category in depart- ment stores for fiscal 1962, a new report by the Controllers' Con- gress of the National Retail Mer- chants Association disclosed last week. TV receivers (plus other electric housewares) marked a leading 17% sales jump in 1962 over the previous year for branch stores while TV sales in the big urban stores scored the highest category gain of 9%. Radio-TV- phonograph departments also en- joyed major gains, the report said. Spectrum-saving device due around 2000 ADORIAN SEES RETURN TO FILM FOR TV SHOW RECORDING 82 (EQUIPMENT & ENGINEERING) BROADCASTING, October 14, 1963 But Our Coverage Is Tremendous! When it comes to television audience research. ARB does have the coverage. PROOF: Of the Top Twelve advertising agencies in terms of television billing, eleven are full-package subscribers. Thirty- seven of the Top Fifty are also ARB full-package clients. Yet. that's only part of the story. Regional and partial package subscribers to ARB research include important advertisers and agencies across the country. More television time is now bought on the basis of ARB reports than ever before . . . and with good reason. With the increased sample size; twice as many families are providing vital audience information for media planning and buying ^\ AMERICAN decisions . . . based on more than 600 local surveys in 240 television markets . . . and seven national surveys of network audience. If you haven't investigated the many advantages of ARB research services BUREAU available this season, let us bring you up-to-date soon ! division of c-e-i-r inc RESEARCH INTERNATIONAL ENGLISH TECHNICIANS MAY STRIKE Elvin threatens nationwide stoppage for commercial TV George Elvin, general secretary of the Association of Cinematograph, Television and Allied Technicians of Great Britain, has said that there is a danger of a nationwide commercial tele- vision strike over the jobs of several members working for Wales, West and North Television Ltd. He hoped that the dispute could be settled peacefully. The general council of the association has agreed to a resolution that "The Independent Television Authority ac- cept their responsibility for the closure of Wales, West and North and in the absence of such the general council should call for a national stoppage in commercial television." Mr. Elvin contends that commercial television is a sufficiently profitable in- dustry and that a trade union should not stand by and let members lose their jobs. The resolution was received by the union's general council from the tele- vision branch committee and was ac- cepted on the understanding that it applied to the independent television companies as well as ITA. With 3,000 members in television, 84 there is no doubt that the union could bring the commercial network to a halt. Talks are still going on between Sir Robert Fraser, ITA director-general, and John Baxter of Wales, West and North Television Ltd. which is in a weak financial position. The company is being taken over by another program contractor, Television Wales and the West Ltd. (See story below.) Mr. Elvin claims that this situation has been caused by mismanagement, the main factor being the allocation of unviable areas to small television com- panies. When ITA announced its new con- tract proposals, it said there would be only one contract available for Wales and the West of England, the area where two companies are currently op- erating. Wales offer accepted The offer by Television Wales and the West Ltd. for the shares of Wales West and North Television Ltd. has been accepted. It involves a cash settlement to creditors of a maximum of $616,000 of libilities and an offer to WWN shareholders to exchange their shares for those of TWW. An issue of just over 250,000 new TWW shares would be involved with a current market value of over $616,- 000. Total losses of WWN are shown as $793,758 at July 28 after having been on the air 10 months. TWW and other commercial televi- sion companies have provisionally waived all charges due to them for programs networked to WWN. This, with other debt cancellations brings losses down to just over $560,000. The WWN board says there is no prospect of the company continuing in business and being able to pay its creditors before its present license ex- pires next July. It accepts the offer in respect of its own holdings and will resign if it goes through. A condition of the bid is that TWW should obtain a renewal of its license from ITA as contractor for Wales and the West of England. Strouse impressed with RFE approach Radio Free Europe is deadly serious in its broadcasts — by refugees from be- hind the Iron Curtain to their brethren still in their homelands under Com- munist rule — and it has its success stories too. One of them, brought back by Ben Strouse, wwdc-am-fm Washington, from a recent trip of 35 civic leaders, including broadcasters, is the story of a Polish musician who fled his country and is working for RFE. Taking traditional Polish folk songs, the musician has rescored them in a modern jazz tempo and RFE has broad- cast them back into Poland where the songs have become exceedingly popular. How does RFE know? Red Polish radio stations have taped the musical broad- casts and are broadcasting them to the populace. Mr. Strouse said he was "tremen- dously impressed" with RFE operations. The central news room in Munich is like a network, he explained, with news coming in from all over the continent both on this side and on the other side of the curtain. "RFE does an impres- sive job of news analysis," Mr. Strouse commented, nioting that its staff is composed primarily of refugees from the very countries RFE is trying to reach. The nine-day tour of RFE facilities included stops in Munich, Berlin and other areas. Among the broadcast con- tingent in the party, which left the United States Sept. 28 and returned Oct. 7, were, in addition to Mr. Strouse: BROADCASTING, October 14, 1963 t AMCI antennas TV and FM • Omnidirectional TV and FM Transmitting Antennas • Directional TV and FM Transmitting Antennas • Tower- mounted TV and FM Transmitting Antennas • Standby TV and FM Transmitting Antennas • Diplexers • Vestigial Sideband Filters • Coaxial Switches and Transfer Panels • Power Dividers and other Fittings Write for information and catalog. ALFORD Ma n ufactu ring Com pa ny 299 ATLANTIC AVE., BOSTON, MASSACHUSETTS Marlowe Froke. kdka Pittsburgh. Mrs. Lee Jeter, kflj Durango. Colo.: Homer Lane, kool-am-tv Phoenix. Ariz.: Carl E. Lee. \vkzo Kalamazoo. Mich., and Alan Newcombe, wbt-wbtv(tv) Char- lotte. N. C. Radio for Burundi The Central Africa Broadcasting Co. (CABCO) has been granted permission to operate broadcasting stations in the newly-independent kingdom of Burundi, formerly the Belgian protectorate of Urundi. The Burundi franchise, third granted to missionary radio in African history, authorizes CABCO to set up the sta- tions in the interest of education, infor- mation and inspiration. CABCO also plans eventually to establish a technical radio and program school for instruc- tion in receiver servicing, assembly, procurement and distribution. St John's to get channel 8 Canadian Broadcasting Corp. has been licensed to operate a television sta- tion at St. John"s. Nfld.. on channel 8 with 196 kw video and 98 kw audio. Board of Broadcast Governors had recommended the CBC's request for the station on April 5. but the application had been fought by cjon-tv St. John's, which said the area could not econom- ically stand a second TV station. Cjon- tv is a primary station on the CBC-TV national network, but will leave CBC when the new CBC station goes on the air. Cjon-tv will likely join Canada's second TV chain, CTV Television Net- work. Canadian set sales up Radio and television receivers made- in-Canada sold in larger volume in the first seven months of this year as compared with the January-July period last year, according to figures of the Dominion Bureau of Statistics, Ottawa. Canadian-made radio receiver sales in the period totaled 359,574 units as against 328,848 last year. Canadian- made TV receiver sales were up slightly this year to 203,367 units compared with 202,834 last year. Imported radio receivers, mostly transistorized, in the first four months of this year totaled 172,009 units, while 6,220 TV receivers were imported in the January-April period. Of the 359.574 Canadian-made radio receivers sold this year, 192,360 were automobile receivers, and 173,695 of these were sold in the province of On- tario. Gardner joins 3 agencies in Italian-based firm Gardner Advertising Co. (offices in New York, St. Louis and Hollywood) plans to join three European agencies in the formation of a new corporation with headquarters in Milan. Italy. The new agency, which will be in operation early next year, will associate Gardner with Publicis. largest advertis- ing agency in France; Butler & Gardner Ltd.. London affiliate of Gardner: and Studio Tecnico Italiano Pubblicita, a Milan firm known as STIP. Filippo Theodoli, a Gardner vice president, will serve as president and managing board director of the new organization — to be called Publicis. Gardner. Butler e Stip SpA. Charles E. Claggett. Gardner presi- dent, said last week that the new agency will operate under a contract giving Gardner management control. Mr. Claggett also expressed hope that other countries will eventually be represented in the international corporation. FINANCIAL REPORTS RCA sales and earnings hit new high NBC AND TV SET SALES LEAD WAY AS PROFITS CLIMB 44% IN QUARTER With sales of television sets and earn- ings of NBC leading the way, an RCA financial statement issued last week showed third-quarter profits up 44% over the same quarter in 1962. Sales and earnings for the first nine months of 1963 topped all previous nine-month figures in the company's history, spark- ing a sharp climb on the stock market. RCA reached another 1963 high Thursday when it went to 787s. up 3Vs from the day before. It was the sixth most active issue on the exchange Thursday. Profits after taxes for the first nine months climbed 29% over the 1962 three-quarter level on a business volume gain of 4%. For the 10th consecutive quarter RCA had an increase in profit over the similar quarter of the preceding year. RCA Chairman David Sarnoff and President Elmer W. Engstrom attrib- uted the nine-month profit picture to: ■ A gain in IV set and tube sales which included a color set sales pick-up of 65% over the first three quarters of 1962. ■ A 70% increase in the earnings of NBC over the same period. ■ Movement toward profitability of electronic data processing business with a profit expected before the end of 1964. General Sarnoff and Dr. Engstrom pointed to a continuing rise in earnings to sales ratio, noting that "in the first nine months of 1962 the percentage in- crease in RCA's earnings was nearly three times the percentage increase in sales: in the comparable period of 1963 profits have risen by a seven times greater percentage than the rise in sales." Nine months ended Sept. 30 1963 1962 Net profit per share of common stock* Products and services sold Cost of operations Profit before federal taxes on income Federal taxes on income Net profit for nine months Net profit per share of common stock Products and services sold Cost of operations S2.40 S1.88 1.314.000.000 1.265.500.000 1,222.300.000 1.195.600,000 91.700.000 69.900.000 47,500.000 35.600.000 44,200.000 34.300,000 Three months ended Sept. 30 1963 1962 S0.80 436.700.000 405,900.000 S0.56 411.600.000 390.300,000 Profit before federal taxes on income 30,800,000 21,300,000 Fs^Grsl t-tixes on income 16.000.000 11,000.000 Net profit for the quarter 14,800,000 10,300,000 *Average number of shares during nine- month periods: 1963. 17.390.000 shares: 1962. 16,947,000 shares. Net profits reported above are necessarily based in part on approximations and are subject to audit and year-end adjustments. TV series bolster Wrather revenue The television series, Lassie, The Lone Ranger and Sergeant Preston of the Yukon, continue to be important revenue producers, the Wrather Corp. reported last week in issuing its annual report for the fiscal year ended lune 30. A five-part series of Lassie episodes in color was not only telecast in the 1962-63 season but the five half -hour segments were subsequently combined into a feature-length color motion pic- ture, under the title Lassie's Great Ad- venture, to be distributed by 20th Cen- tury-Fox. Wrather Corp.*s Telesynd Division, has recentlv concluded a sale of Lassie, BROADCASTING, October 14, 1963 65 Stock exchange adopts rules on broadcasts The New York Stock Exchange has notified its members of tightened regulations governing communica- tion of market information to the public including radio and television presentations. In a supplement to existing rules, passed by the exchange's board of governors, broadcasting and speaking appearances by personnel of member firms, when undertaken on their own, are brought under the general rules controlling market letters and re- search reports. Those broadcasting market infor- mation, say the regulations, must be identified as connected with the se- curities industry. Their firms must approve the activities which may not interfere with fulltime performance of member firm duties and any com- pensation must be nominal. Ex- change approval is required for ac- tivities which are not "broadly edu- cational, or which are frequent or regular." Lone Ranger and Sergeant Preston for TV showing in Japan. Other Wrather Corp. divisions are Muzak Corp., Dis- neyland Hotel and A. C. Gilbert Co. In September the company acquired a one-third interest in Supplement Pub- lishing Corp., publisher of Poise, a new Sunday newspaper supplement. The Stephens Marine division, operating at a loss, has been sold. Mr. Wrather per- sonally has a minority interest in Trans- continent Television Corp. 12 months ended June 30: 1963 1962 Earned per share * Gross income ** Costs and expense amortization Depreciation and Federal income taxes Net income .51 $ .34 13,179,161.00 12,003,823.00 10,555,335.00 1,683,960.00 9,602,148.00 1,683,444.00 50.570.00 124,800.00 889,296.00 593,431.00 * Ba=ed on 1,753,200 shares outstanding at June 30, 1963 and 1,750,000 shares outstand- ing at June 30, 1962. ** Includes film rentals income of $2,748,- 755 in 1963 and $2,635,506 in 1962. Metromedia '63 income far ahead of '62 pace Metromedia Inc. reported last week that gross and net incomes for the first 39 weeks of the year and for the third quarter, both ended on Sept. 29, in- creased substantially over the corre- sponding periods of 1962. Earned per share Gross revenue Net income Cash flow Cash flow per share common Number of shares outstanding 39 weeks ended Sept. 30 1962 1963 $1.28 $45,680,000 2,310,000 4,797,000 2.71 1.746.464 $0.72 $38,200,266 1,292,691 3,820,299 2.20 1.707,682 Four Star net aided by Powell insurance Increases in both gross income and net revenue for Four Star Television was announced by Thomas J. McDer- mott, president, and George A. Elber, executive vice president, for company's fiscal year ended last June 29. It was noted that net income after taxes included nonrecurring revenue amounting to $500,000, representing company-held insurance policy on life of Dick Powell, former board chairman and one of founders of Four Star, who died last January. Reflected also in fiscal 1962-63 earnings was "substantial write- off" of costs incurred in development of number of properties and pilot films over last few years, it was said. Year ended June 29: Earned per share Net income after taxes Gross income 1963 $1.25 1962 $1.20 793,501.00 734,077.00 22,076,740.00 19,962,980.00 Emerson earnings drop A third-quarter financial statement issued by Emerson Radio and Phono- graph Corp. shows a 19 cent drop in earnings per share from the earnings figure reported last year for the 39 week period. Thirty-nine weeks ended Aug. 3: Earnings per share Consolidated net earnings before federal taxes Consolidated net earnings after federal taxes Shares outstanding 1963 $0.60 2,786,866.00 1962 $0.79 1,351,566.00 1,787,431.00 2,268,897.00 2,268,897.00 Financial notes . . . ■ Storer Broadcasting Co. declared a regular quarterly dividend of 45 cents a share on common stock, payable Dec. 9 to stockholders of record Nov. 22, and 12V2 cents a share on Class B common. ■ The Outlet Co., Providence, R. I., department store which owns wjar-am- tv Providence and wdbo-am-fm-tv Or- lando, Fla.. declared a dividend of 25 cents a share, payable Nov. 1 to stock- holders of record Oct. 22. ■ A regular quarterly cash dividend of HV2 cents a share and a 2% stock dividend, payable Oct. 21 to holders of record Sept. 30, has been declared by the board of Technicolor Inc. In announcing the action, Patrick J. Fraw- ley Jr., board chairman and chief ex- ecutive officer, said that the decision reflected continued improvement in op- erations and earnings and predicted a profit for the consumer division in 1964. ■ Stockholders of Reeves Broadcasting & Development Corp. have approved changing the name of the company to Reeves Broadcasting Corp. J. Drayton Hastie, president of Reeves, said the new name more closely indicates the principal activity of the organization. ■ Metro-Goldwyn-Mayer's board of di- rectors has voted a quarterly divi- dend of 31Vi cents payable to stock- holders of record Sept. 27 on Oct. 15. 20th Century-Fox profit up in first half Sales from leasing 20th Century-Fox feature pictures and syndication of sev- eral TV series {Adventures in Paradise, Dobie Gillis, Bus Stop, Follow the Sun and Hong Kong) to networks and TV stations at home and abroad are sub- stantially in excess of sales in 1962, the company has reported in announcing first-half financial figures for the year. The company also announced that it will produce four pilots and prepare five pilot scripts for network considera- tion. One of them is Peyton Place, based on Grace Metalious's best seller. Six months ended June 29: 1963 1962 Earned per share* $1.87 ($4.89) Income 49,194,240.00 51,315,528.00 Expenses 43,486,177.00 63,110,859.00 Profit (or loss) before taxes 5,708,063.00 (11,795,331.00) Provision for foreign income taxes 947,470.00 961,126.00 Net earnings (or loss) 4,760,593.00 (12,456,457.00) *Based on 2,545,845 shares in both periods. Sales, net income up for Collins Radio Improvement in both net sales and net income for the fiscal year ended Aug. 2 was scheduled to be reported by Collins Radio Co. today (Oct. 14). Arthur A. Collins will also announce that the backlog of undelivered orders rose from $230 million in 1962 to $241 million in 1963, with working capital moving up from $43.4 million in 1962 to $52.2 million in 1963. Mr. Collins will say that the reason current earnings are not higher is be- cause of planned investment in new product development and product im- provement, especially in communica- tions and data processing systems. Fiscal year ended Aug. 2: 1963 1962 Earned per share $ 1.65 $ 1.56 Net sales 250.092,826.00 207,775.637.00 Net income 3,682,132.00 2.677,324.00 86 (FINANCIAL REPORTS) BROADCASTING, October 14, 1963 BROADCAST ADVERTISING Maurice Lerman, creative group head at Ted Bates & Co., New York, elected VP. Mr. Lerman joined Bates in 1958. Eugene N. Beesley, president of Eli Lilly Mr. Lerman and Co-> elected to board of directors of Procter & Gamble Co., Cincinnati, fill- ing vacancy created by retirement of Frederick V. Geier, executive commit- tee chairman of Cincinnati Milling Ma- chine Co. Donald D. Halstead, account super- visor at J. M. Mathes Inc., New York advertising and PR agency, elected to company's board of directors. John W. Haynes, former principal and executive VP of Robinson & Haynes, joins Los Angeles office of Geyer, Morey, Ballard as VP. Bernie llson, director of TV depart- ment at Rogers and Cowan, New York, resigns to open his own public relations firm at 400 Madison Ave., that city. Silas Ford, John R. Thompson and William J. Case Jr. named product managers in toilet articles division of FATES & FORTUNES Committee changes Reassignments of several mem- bers of the Senate Judiciary Com- mittee have been announced by Senator James O. Eastland CD- Miss.), chairman. Senator Quentin N. Burdick (D-N.D.) was added to the Ju- venile Delinquency Subcommittee, a unit that has twice explored the effects of TV violence and sex on youngsters. Senator Thomas J. Dodd (D-Conn.) is chairman. Senators Sam J. Ervin Jr. (D- N.C.) and Edward M. Kennedy (D-Mass.) were added to the Antitrust and Monopoly Subcom- mittee, headed by Senator Philip A. Hart (D-Mich.). The changes were made be- cause of the death of Senator Estes Kefauver (D-Tenn.) (Broadcasting, Aug. 19), Sena- tor Eastland said. Colgate-Palmolive Co., New York. Calvin A. Nixon, senior buyer, pro- moted to media account supervisor in Detroit office of Young & Rubicam. Vincent C. Skelton appointed director of research. Robert R. Sawyer joins Y&R's Detroit copy department. Scott Elrod, advertising manager of McGraw-Edison Co. for past four years, joins Earle Ludgin & Co., Chi- cago, as account executive. William H. Buckman, previously with John W. Shaw Adv., Chicago, joins Earle Ludgin & Co. there as account executive. William G. White, associate media direc- tor and manager of media department at Cunningham & Walsh, New York, elected VP. Mr. White joined C&W in 1953. Donald L Usher, account executive in Seattle office of McCann-Erickson, joins Pritchard, Wood Inc., New York, as assistant to J. Desmond Slattery, senior VP-client services. Lilyan Browne joins PWs creative department as copywriter. Robert G. Andrus, art director: Dan- iel E. Kelly, copy supervisor; and Carl E. Behr and William C. Pool Jr., account supervisors, all of Foote, Cone & Beld- ing's Chicago office, elected vice presi- dents. Nancy Wilson, songstress recording for Capitol, has completed series of None smaller None lighter None more fun to own Ifs the Mitsubishi 6" wide miniature TV receiver: A prime example of Mitsubishi research and technology. Special filter gives sharp, clear pictures. Miniaturized construction (46 transistors and diodes! ) keeps power consumption down to a fraction of conventional models. Sun visor, ear phones are standard. Whether Mitsubishi turns its talents to miniature picture tubes or mammoth power plants the same careful thought is always evident in design and construction. That's why people in 40 countries around the world have come to depend upon electrical products bearing the mark. See this compact TV beauty today. MITSUBISHI ELECTRIC CORPORATION Head Office: Mitsubishi Denki Bldg.. Marunouchi, Tokyo. Cable Address: MELCO TOKYO BROADCASTING, October 14, 1963 Bl national radio spots for California Packing Co. (Del Monte tomato sauce), produced by Alan Alch in Hollywood for McCann-Erickson, San Francisco. Miss Wilson has appointed Charles H. Stern Agency, Hollywood, as her representative in field of radio and TV commercials. John T. Dunford, formerly of Wes- ley Associates, joins J. S. Fullerton Inc., New York advertising agency, as direc- tor of media. Richard McClena- han, former senior media director of Guild, Bascom & Bon- figli, San Francisco, appointed director of media for western di- vision of Fletcher Richards, Calkins & Holden, with head- rters in San Francisco. Mr. McClenahan qua Gwyn Collins named advertising re- search manager for Ford division of Ford Motor Co. Mr. Collins was for- merly research development supervisor at D'Arcy. Jack W. Robinson joins staff of Wil- liam Kostka and Associates, Denver ad- vertising and PR agency. Virginia Van Cleve joins Roche, Rickerd, Henri, Hurst Inc., Chicago, as copywriter. Formerly she had been with John W. Shaw Adv., Edward H. Weiss Co. and Compton Adv. there. Brian R. Bremner, formerly with Tatham-Laird, joins Needham, Louis & Brorby, Chicago, as copywriter. Stephen J. Chaseman, formerly with Kenyon & Eckhardt, joins Kudner Agency as copywriter. Charles Frank Kafka also joins Kudner as copywriter. He was with J. Walter Thompson. Henry Hoople, radio-TV writer, joins creative staff of MacManus, John & Adams, Los Angeles, as copywriter. His radio background includes six years as head writer of Judy Canova Show, The Gene Autry-Pat Buttram Show, The NAB adds two field reps The National Association of Broadcasters last week announced appointment of Paul R. Fry of Omaha, Neb., and Ernest C. Sanders of Davenport, Iowa, as members of its field staff. Mr. Fry is former president of Inland Broadcasting Co., Omaha, and past director, secretary and president of Nebraska Broadcast- ers Association. He will make his headquarters in Omaha and rep- resent NAB in Michigan, Minne- sota, Montana, Nebraska, North and South Dakota, Wisconsin and Wyoming. Mr. Sanders has held various executive posts at woc-am-tv Davenport, and also was chief of Armed Forces Radio Network in Europe from 1941 through 1946. He served as president of Iowa Broadcasters Association in 1955. Mr. Sanders, with headquarters in Davenport, will represent NAB in Arkansas, Illinois, Indiana, Iowa, Missouri and Ohio. World of Money and The Jack Kirk- wood Show. In TV he has written for People Are Funny, Private Secretary, The Bob Newhart Show, You Asked For It, It Pays To Be Married and It Could Be You. Ernest Smith, VP of Sudler & Hen- nessey, New York advertising agency, appointed senior art director. David Witt joins agency as account executive, and Rhoda DeVore named to copywrit- ing staff. Marvin Schiller appointed group copy chief. THE MEDIA Irving B. Hill, account executive at wtar Norfolk, Va., joins wcms, that city, as VP in charge of sales and mem- ber of board of directors of Wcms Radio Norfolk Inc., licensee of station. R. C. CRISLER & CO., INC. BUSINESS BROKERS FOR TV & RADIO PROPERTIES LICENSED SECURITIES DEALERS UNDERWRITING — FINANCING CINCINNATI — Richard C. Crhler, Paul E. Wagner, Alex Howard Sth/3rd Bank Building, phone 38U777S NEW YORK— 733 Third Avenue. Suite 2/05, phone MUrray Hill 7-8436 Mr. Stallworth Harold Gore elected VP of Johnston- Taylor Broadcasting Inc. Mr. Gore has been general manager of broadcast group's wrvm-am-fm Rochester, N. Y. John R. Speciale, former station manager of wssv Petersburg, Va., ap- pointed general manager of wrrr Rockford, 111. Ward Hartman named station-sales manager. John Randall joins wrrr's announcing and produc- tion staff. Asa Stallworth Jr., general sales manager of wjbf(tv) Augus- ta, Ga., appointed sta- tion manager, replac- ing Thomas J. Hen- nesy, who moves to Claussen's Bakeries, a division of Fuqua In- dustries Inc., licensee of wjbf(tv). John Radeck, wjbf op- erations manager, promoted to local sales manager. Ralph McFarland and Larry Bennett appointed production supervisor and assistant production su- pervisor, respectively. John Brubaker, former general sales manager of wfbg-am-fm-tv Altoona, Pa., joins VIP Radio Inc. as general manager of wfyi Mineola, N. Y. Hundley Griffith, manager of wbcr Christianburg, Va., appointed general manager of wlll Lynchburg, Va. Richard N. Hughes, for past four years president and general manager of wqrs-fm Detroit, appointed di- rector of advertising and promotion for wxyz-tv, that city. Dale Moudy, wing Dayton, Ohio, and Robert Earle, wibr Baton Rouge, La., elected chairman and vice chairman, respectively, of Association of Inde- pendent Metropolitan Stations. They succeed Chairman Lee Allan Smith, wky Oklahoma City, and Vice Chair- man Milt Hall, kwbb Wichita, who both served for two years. Dave Mor- ris, knuz Houston, elected membership chairman, succeeding Jack Roth, kono San Antonio. Alan Fischler, director of award pro- grams division of National Telefilm As- sociates, joins John Poole Broadcasting Co. as station manager of kglm Avalon and kbig(fm) Los Angeles, both Cali- fornia. James G. Barrett, member of public relations staff of New York State At- torney General Louis J. Lefkowitz, ap- pointed station manager of Fordham University's wfuv-fm New York. Mr. Barrett succeeds Harvey J. Humphrey Jr., who has been named associate di- Mr. Hughes 88 (FATES & FORTUNES) BROADCASTING, October 14, 1963 MBA elects Douglas Harold Doug- las, kmmo Mar- shall, elected president of Mis- souri Broadcast- ers Association, succeeding Don C. Dailey, kgbx Springfield. Oth- er officers elect- Mr' Dou2|as ed: William McKibben, wil St. Louis, VP; and William Natsch Jr., kwos Jefferson City, secretary- treasurer. Directors are James Collins, kfmo Flat River; D. T. Knight, kode-tv Joplin; Kenneth Heady, kcmo Kansas City, and Mr. Dailey. rector of electronic learning laboratory at Fordham's Rose Hill campus. Ronald Hickman, wnnj Newton, elected president of New Jersey Broad- casters Association last week at two- day meeting in Atlantic City. Henry Behre, wera Plainfield, elected VP, and Arnold Zucker, radio-TV coordinator at Rutgers University, reappointed sec- retary-treasurer. H. G. (Buck) Harris, formerly with sales department of wdbj Roanoke, Va., joins Ohio Stations Representa- tives, Cleveland, as account executive. Jack Simpson, VP of Resort Air- lines, joins wol Washington as account executive handling client contact, ad- vertising and merchandising. Charles H. Hine, member of sales department of wtob Winston-Salem, N. C, joins wghp-tv Winston-Salem- Greensboro-High Point. N. C, as ac- count executive. Automation Has it helped others? Can it help you? How many approaches to automation are available? What can IGM offer you? Equipment, straight music, announced programming, custom program- ming, and over 4 years of experience in produc- tion and use of automation! Write. for our bro- chure, "The Why and How of Automation." Main Office and, Plant In New York City P.O. Box 943 Tele-Measurements, Inc. Bellingham, Wash. 45 W. 45th St. 733-4567 (Area206) 581-9020 (Area 212) BROADCASTING, October 14, 1963 Mr. Minow George Skinner appointed station manager, wnbc New York effective Oct. 28 succeeding George S. Dietrich, who has announced his resignation. Mr. Skinner moves to wnbc from Katz Agency, station representative, where he has been director of programing services and program consultant. He Dan Katz, former manager of wmt- fm Cedar Rapids, Iowa, joins New York TV staff of The Katz Agency. Dan Katz is son of Eugene Katz, presi- dent of station representative firm. Rick Hutto, announcer and program director at wktx (Jacksonville) At- lantic Beach, Fla., joins staff of wtnt Tallahassee, Fla. William R. Reier joins sales staff of wdgy Minneapolis-St. Paul, Minn. Newton N. Minow, former FCC chair- man and now execu- tive VP of Encyclo- pedia Britannica Inc., elected to board of National Educational Television. NET pro- vides cultural and in- formational programs weekly to noncommercial, ETV sta- tions. Mr. Minow, former law partner and administrative assistant to Adlai E. Stevenson, was appointed FCC chair- man by President Kennedy in 1961, and resigned from post last spring. John C. Liddy, formerly with Rob- ert E. Eastman & Co., joins sales staff of Roger O'Connor, New York. James L. Shannon, former national sales service representative for wiic(tv) Pittsburgh, joins sales staff of kdka- am-fm, that city. Lynn F. Avery, member of wtvm (tv) Columbus, Ga., sales staff for past four years, named sales manager. Richard J. Ander- son, chief engineer of kovr(tv) Stockton- Mr. Avery Sacramento, Calif., named engineering manager of Metro- politan Broadcasting's klac-am-fm and kttv(tv), both Los Angeles. Gil Henry, former program director of kjr Seattle, joins khow Denver as air personality-program director. Roy Gunderson, Vince Paul and Bill King join khow as air personalities. Richard Bolen, announcer and pro- graming assistant at kalb-fm Alex- andria, La., to program director. Ted Swanson, stage manager for The Big News on knxt(tv) Los Angeles since program's inception in 1961, ap- pointed public affairs producer at sta- From the Translator Company NOW AVAILABLE: All about extra TV and fill in via Translators • Write today for your Plan- ning Package from EMCEE, the Translator manufac- turer with more experience and more models . . . UHF VHF . . . 1 watt to 100 watts. P^LECTRONICS, g J^JlSSILES AND ^COMMUNICATIONS, INC. 160 East Third Street • Mount Vernon. New York 10550 • 914-668-3012 Gentlemen : Please send your "TV Coverage Plan- ning Package." Name Address. _City State_ 89 Hunt named chairman of NAB engineering group LeRoy Col- lins, president of National As- sociation of Broadcasters, last week an- nounced ap- pointment of 10- man committee to plan for Broadcast Engi- neering Confer- ence held each year as part of NAB annual conven- tion. The 1964 convention will be held in Chicago at Conrad Hilton hotel April 5-8. Clyde M. Hunt, VP in charge of engineering for Post-Newsweek Sta- tions, Washington, was named chair- man of engineering conference corn- Mr. Hunt mittee. Appointed to serve with Mr. Hunt were: Malcolm M. Burleson, VP for en- gineering, Metromedia Inc., Wash- ington; James H. Butts, director of engineering, Mullins Broadcasting Co., Denver; William S. Duttera, director of allocations engineering, NBC, New York; Leslie S. Learned, director of engineering, Mutual Broadcasting System, New York. Frank Marx, president of engineer- ing division, ABC, New York; James D. Parker, director of TV r-f engineering, CBS-TV network, New York; Russell Pope, chief engineer of Golden Empire Broadcasting Co., Chico, Calif.; Wilson Raney, chief engineer of Cowles Broadcasting Service, Memphis; and Orrin W. Towner, director of engineering, Whas Inc., Louisville, Ky. Mr. Saracen tion. He fills position vacated by Joe Sands, who is now director of produc- tions. Lee Posselt, film distributor for knxt news, promoted to stage man- ager, and Frank Uster leaves his stage manager post to become associate di- rector. Robert R. Saracen, account executive at wgan - tv Portland, Me., for past two years, promoted to lo- cal sales manager. Mr. Saracen, formerly of wccm Lawrence, Mass., joined Guy Gannett Broadcasting Services in 1958 as member of wgan radio sales department. Peri Cousins Harper named program director of wlib New York. She was previously creative program and pro- duction supervisor. Larry Dean appointed program direc- tor of wwin Baltimore. Mark Evans, VP in charge of public affairs for Metromedia Inc., named gen- eral chairman of Washington Cherry Blossom Festival, April 7-12, 1964. Norman Taylor, previously with Met- romedia Television Sales in New York and San Francisco, joins sales staff of knxt(tv) Los Angeles as account ex- ecutive. He replaces Mike Keating, who has been transferred to San Fran- cisco office of CTS National Sales. David Gordon, with Screen Gems since 1962 and former director of day- time programing exploitation for CBS- TV network, named publicity and ex- ploitation director of wnew-tv New York. Robert Cawley, former producer-di- rector-writer for NBC in Hollywood, joins kgo-tv San Francisco as producer of High School Football series. Mitchell C. Tackley, wicy Malone, N. Y., named to succeed Jack Burgess as district 1 nonmetropolitan repre- sentative on Mutual Affiliates Advisory Committee. Mr. Burgess resigned from MBS affiliates group when he left wosc Oswego, N. Y. John A. Chambers, national sales manager of Container Corp. of America, New York, joins national sales staff of wiic(tv) Pittsburgh. Philip Marella, wiic(tv) local sales manager, named assistant general sales manager. Jay Loughrin, formerly with An- drews-Yagemann Productions at Desi- lu, joins merchandising department of kttv(tv) Los Angeles. Judy West, head bookkeeper and sec- retary at kosa-tv Odessa, Tex., pro- moted to business manager. Rod Clefton, pro- duction manager of khq-am-fm Spokane, Wash., promoted to program director. Jim Dolan, general manager of Waterloo (Iowa) baseball club (Midwest League) and formerly of wair-am- fm Winston-Salem, N. C, joins wroz Evansville, Ind., as sportscaster and air personality. A. James Ebel, general manager of koln-tv Lincoln and kgin-tv Grand Island, elected president of Nebraska Broadcasters Association. Roger Lar- son, kfor Lincoln, elected VP, and Richard Chapin, executive VP of Stuart Stations, re-elected secretary-treasurer. New directors are David Tucker, kfrs Superior; George Haskell, kneb Scotts- bluff; John Miller, kcsr Chadron; Wil- liam Whitlock, kuvr Holdrege; and Harry Peck, knop-tv North Platte. George L. Davis, former air person- ality at wood Grand Rapids, Mich., to wigo Indianapolis in same capacity. Joseph A. Haas appointed general manager of wwca Gary, Ind. John R. Canton, former program di- rector of wraw Reading, Pa., joins kudl Kansas City as air personality. Bob Grant joins announcing staff of kabc-am-fm Los Angeles. PROGRAMING Charles F. Simonelli, corporate VP of Technicolor Inc. and a director of Waldorf System Inc., elected to board of directors of Walter Reade/Sterling Inc., New York production firm. Herbert I. Lazarus, director of oper- ations, elected vice president of Tele- synd, TV film distribution division of Wrather Corp., New York. Jerome H. Stanley and John Hinsey named film programs director, program administration, and manager of film programs, respectively, for NBC-TV West Coast. Richard M. Wool- len, formerly VP in charge of programs at kttv(tv) Los An- geles, appointed direc- tor of sales and pro- graming for Desilu Sales, program distri- bution subsidiary of Desilu Productions. Before joining kttv as program direc- tor 1 1 years ago, Mr. Woollen had been program manager of ABC Radio's cen- tral division. Maurice Hoffman, national sales man- ager of Columbia Records Sales Corp., New York, promoted to general man- ager, succeeding Kenneth Glancy, for- mer CRSC VP, who has been named to newly created position of VP for art- ists and repertoire. Ed Cooperstein, president of New Jersey Television Broadcasting Corp., which plans to place channel 47 on air next spring as commercial UHF sta- tion, assumes added responsibilities as director of two-hour Open End discus- sion show, of which David Susskind is host. Mr. Cooperstein was director of Open End from 1958 to 1960. Frank Telford appointed executive producer of Revue Studios' new Destry TV series. Mr. Telford had been work- Mr. Woollen 90 (FATES & FORTUNES) BROADCASTING, October 14, 1963 ing with Roy Huggins, Revue VP, as producer of Roncom-Revue's Kraft Suspense Theatre. Harold L. Lipton, New York attorney, appointed general counsel of National General Corp., Beverly Hills, Calif., succeeding Harold Lasser, who resigned to return to private practice. NGC op- erates theaters in West and Midwest, has diverse real estate holdings and is active in vending machine and other merchandising and has plans for closed circuit pay TV theater network to start operations next year. Leon Ames, who portrayed title role in Father of the Bride, CBS-TV series few seasons back, has been signed as new neighbor to Wilbur and Carol Post in Mister Ed series on same network. Late Larry Keating had played Posts' neighbor. Robert Knoechel, former West Coast comptroller for United Artists Tele- vision, joins production accounting de- partment of Daystar Productions. EQUIPMENT & ENGINEERING Adron M. Miller named manager, broadcast merchandising and West Coast operations, RCA Broadcast and Communications Products Division. Mr. Miller has been manager for division's film recording and West Coast opera- tions at Burbank, Calif. He will con- tinue in this capacity while assuming responsibility for merchandising of RCA radio-TV broadcast equipment, scientific instruments and industrial television systems. Fred J. Borch, executive VP of Gen- eral Electric Co., elected president and chief executive officer, effective Dec. 21, with Gerald L. Phillippe, GE pres- ident, becoming chairman on that date. Ralph J. Cordiner, chairman and chief executive officer, announced last week his intention to retire in December. Dr. Homer Newell, director of Office of Space Sciences, National Aeronaut- ics & Space Administration, appointed associate administrator for space sci- ences and applications, in NASA re- organization Nov. 1. Chain of com- mand for communications satellites will run from Leonard Jaffe, director of communications, to Robert F. Garb- arini, director of applications, to Mr. Newell. S. S. Krinsky, formerly with Telemet Co. and Paramount Pictures TV divi- sion, forms his own firm, S. S. Krinsky & Associates, at 6311 Yucca Street, McHugh and Hoffman, Inc. Consultants for TV — Radio • Networks — Stations Advertisers — Agencies 470-2 N. Woodward — Birmingham, Mich. Area Code 313 • 644-9200 BROADCASTING, October 14, 1963 Newsmen shift networks Frank Reynolds and Hugh Hill join news staff of ABC-owned wbkb(tv) Chicago. They re- signed fortnight ago from CBS- owned wbbm-tv there after pol- icy differences (Broadcasting, Oct. 7). Sterling C. (Red) Quin- lan, wbkb VP-general manager, said station's new mobile video tape gear will be among tools Messrs. Reynolds and Hill will use in their expanded roles as "investigative journalists." Hollywood 28. Company will special- ize in representing TV and telemeter- ing instrumentation manufacturers. Allan S. Timms, former sales man- ager of ITA Electronics, joins industrial products division of Adler Electronics, New Rochelle, N. Y., as field sales en- gineer. Adler's industrial products divi- sion markets UHF TV broadcasting and repeating equipment and educa- tional TV systems. Nicholas R. Mer- ■MQgMj curio, former manag- er of manufacturing ■ for watch division of | ^» JfSfl Elgin National Watch ed VP for manufac- ■■— Wm taring tor Shu re Bro- ^a^Kk thers Inc., Evanston, 111. Shure manufac- Mr. Mercuric tures microphones, high fidelity and electronic components. In his new po- sition, Mr. Mercurio will direct manu- facturing operations for all Shure prod- ucts. Frank A. Ryan joins Houston Fear- less Corp., Los Angeles, as director of operations at corporation's West Los Angeles plant. Mr. Ryan will be re- sponsible for manufacturing processes and methods in production of film oroc- essing equipment. Alex Quiroga, color and technical co- ordinator in Hollywood for NBC, named recipient of 1963 Herbert T. Kalmus Gold Medal Award of Society of Motion Picture and Television Engi- neers. NEWS Lloyd Dobyns appointed news direc- tor of wavy-am-tv Norfolk-Ports- mouth-Newport News, Va., replacing Vern Jones, who resigned to accept post of Washington bureau chief of UPI Newsfilm. Jim Whipkey named wavy's associate news director. Robert T. Comey Jr., assistant man- ager of New York Stock Exchange news bureau, joins United Press Inter- national promotion department, suc- ceeding David J. Oestreicher, who moves to UPI's foreign news desk. Don Lloyd, sportscaster at wize Springfield, Ohio, assumes added duties as director of news and special events. Stan Vainrib, Kenneth Bell and Jim Strong join news staff of wbbm Chi- cago as writers. Mr. Vainrib previously was with watv Birmingham, Ala., Mr. Bell was with wgn Chicago and Mr. Strong switches from wbbm-tv. Chester Curtis, formerly of wham Rochester, N. Y., joins news staff of wtop-tv Washington. Gary Kerr, formerly of kscj Sioux City, Iowa, joins news staff of ktiv (tv), that city. Keith Patterson joins staff of ktvb (tv) Boise, Idaho, as anchorman of The Big News (Monday-Friday, 5:30- 6:30 p.m.) and as host of weekend va- riety program, Periscope, 10 a.m. Bob Hardt, local news reporter at wxyz Detroit, named Morning Report editor. John J. Ryan joins Associated Press as regional membership executive. Mr. Ryan, who will deal with radio and TV stations in New York State, has been in advertising department at Albany SPOTMASTER most comprehensive line of cartridge tape equipment. Enjoy finger-tip convenience with RM-100 wall-mount racks. Store 100 cartridges in minimum space (modular construction per- mits table-top mounting as well); $40.00 per rack. Extra rack sections available at $12.90. Spotmaster Lazy Susan revolving cartridge rack holds 200 cartridges. Price: $145.50. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland 91 Times-Union and Knickerbocker News for several years. Norton Mockridge and Jimmy Wal- lington join news staff of wcbs-am-fm New York. INTERNATIONAL William G. Moore joins BBDO in newly created position of VP for inter- national, New York. Mr. Moore was formerly VP and account supervisor on Ford and Eastman Kodak accounts at J. Walter Thompson, New York and Detroit. Bruce E. Crawford, senior group head on American Tobacco ac- count, elected to VP. Ralph Snelgrove, ckvr-tv and ckbb Barrie, Ont, elected president of Radio and Television Executives Club of To- ronto, succeeding Ken Soble, chch-tv and chml Hamilton, Ont. Sam E!ber, Canadian Sponsor, elected first VP; William W. Vanderburgh, Coca-Cola Ltd., second VP; Doug L. Breithaupt, of Breithaupt, Milson & Benson Ltd., third VP; and T. Gordon Ferris, Radio & Television Representatives Ltd., sec- retary-treasurer. Michael Connor named director of Screen Gems sales in Germany. Mr. Connor was group sales supervisor in Germany for Columbia Pictures' "Law- rence of Arabia." ; Albert G. Hartigan joins international division of Time-Life Broadcast Inc. j^Ir. Hartigan will specialize in TV pro- graming for foreign stations operations. He was previously VP and general man- ager of Video House, New York. Jimmy Darin, formerly of knew Spokane, Wash., joins cky Winnipeg, Manitoba, Canada, as air personality- program director. Peter Jackson, cky NATAS PR appointments Syd Eiges, VP of public infor- mation for NBC, announced ap- pointment of members to his pub- licity and public relations commit- tee for New York chapter of Na- tional Academy of Television Arts and Sciences. They are: Alan J. Baker, NBC; Robert Beusse, wor; Milton Brown, NBC; Phil Cowan, wnew; Harry Feeney, CBS; Michael Fos- ter, ABC; Sid Garfield, wcbs; George Hoover, wabc; Robert Kasmire, NBC; Arthur Kent, NBC; Phil King, wcbs, Dorothy Leffler, CBS, William R. Morris, TV Guide; George Norford, New York State Commission for Hu- man Rights; John Scuoppo, NBC; Al Slep and Jay H. Smolin, wn'bc; Sylvia Spence, wndt(tv); Charles Steinberg, CBS; and John Weitzel, wnyc. The committee is responsible for overseeing and advising on all public relations aspects of the New York chapter. air personality, moves to cklg Van- couver, B. C. Dave Lyman, former cky program director, named station promo- tion manager, replacing Bill Grogan, who becomes sales promotion manager. William S. MacDonald, formerly of media research division of A. C. Niel- sen Co., New York, joins Crane Adv. Ltd. of London as account supervisor. ALLIED FIELDS Marian Searchinger elected VP of literary department of Artists Agency Corp., New York. Sherlee Barish, formerly in sales ex- ecutive posts with Official Films and National Telefilm Associates, has SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 -g Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ 52 issues & 1964 Yearbook $13.50 □ 1963 Yearbook $5.00 (so long as supply lasts) □ Payment attached £ □ Please bill e title/position* address □ Business □ Home • city state zip code company name Mr. Baiman formed Broadcast Personnel Agency, New York, an employment service in radio-TV field exclusively. Office is at 527 Madison Ave. Telephone is Eldorado 5-2672. Marvin W. Baiman, manager of research projects at NBC elect- ed VP of R. H. Brus- kin Associates, New Brunswick, N.J., mar- ket research firm. Mr. Baiman joined NBC in 1952 as statistical analyst and has since held positions of research associate, project supervisor, supervisor of sur- veys and manager of research studies. John C. Smith, member of radio pro- duction department for past eight years at Southern Baptists' Radio and Tele- vision Commission in Fort Worth, Tex., named director of organization's newly formed program production section. New unit will produce radio programs for seasonal special events broadcasts. Milton Robertson, producer of PM West TV series for Westinghouse Broadcasting Co., appointed director of radio-TV films for National Tubercu- losis Association. DEATHS Sidney N. Strotz, 65, former executive VP of NBC, died Oct. 4 of heart attack af Ojai (Calif.) Commu- nity Hospital. In early 1930's Mr. Strotz was president of Chicago Stadium Corp., which promoted champion- ship boxing matches and other public entertainments. His knowledge of show business prompted NBC to appoint him VP in charge of programs. Mr. Strotz was transferred to Hollywood in 1941 as VP for West Coast opera- tions and in 1948 was named adminis- trative VP in charge of TV. He left NBC in 1950 to become president of Quaker State Coca-Cola Bottling Co. in Pittsburgh, and recently moved to Glen- dale, Calif. Herbert Richardson, 57, Lisbon, Por- tugal, representative for McGraw-Hill and Newsweek and former NBC corre- spondent, died of brain hemorrhage Oct. 8 at his home in Cascais, Portugal. Claire Niesen, 40, radio actress who for 14 years played title role in Mary Noble, Backstage Wife on CBS, died of cancer Oct. 4 in Encino, Calif. Miss Niesen, who in 1943 won Philco Hall of Fame award, also appeared in The Second Mrs. Burton, Life Can Be Beau- tiful radio serials. Mr. Stortz 92 (FATES & FORTUNES) BROADCASTING, October 14, 1963 FANFARE *fies<2 are our'disc joc£ays WAIT backs successful experiment with ads Wait Chicago has finished the ex- perimental ■"better music" program- ing it began Jan. 1. adopting the format on a permanent basis, and has begun a S 130.000 consumer ad- vertising campaign in Chicago news- papers to promote its policy. In a three-week period from Sept. 16-Oct. 2. the station spent more than S3 1,000 of its budget on six large display ads. including two aimed at women. One of the ads. "These Are Our Disc Jockeys"* (above), posed the station announcers with fiddles, the copy adding, "They all play second fiddle to the world's most beautiful music." CBS makes historical street presentation A sidewalk display has been unveiled at the construction site of the new CBS headquarters building in New York (Avenue of the Americas between 52d and 53d Streets). The presentation is made up of 37 panels, each equipped with a transparent news photograph and an automatic re- cording device. As each panel is viewed, the passer-by can pick up a special phone and hear a portion of that story as it was originally broadcast. The news stories span a 36-year period from the Lindbergh flight to the present. Photographs in the display are from the files of CBS, Wide World and UPI. Sound recordings are from CBS News and other sources. Los Angeles can't say nein to channel nine All Southern Californians will soon be '"Nine Watchers'* if khj-tv (ch. 9) Los Angeles has its way. To persuade its fellow citizens that there's no activ- ity to compare with ''nine watching." the station's promotion executives have had 50,000 lapel stickers printed and distributed to agencies, media men and the public. More than 200 Sparkletts trucks (spring water) bear "nine watching" posters and some 200,000 Sparkletts bottles are ornamented with similar labels. RKO General Broadcasting's national sales department is using a special 12-minute film to show the rest of the advertising world what they're missing by not being in the area where ^nine watching*' goes on, and Mai These are KHJ-TV 'Nine Watchers' Klein, vice president and general man- ager of khj-tv, has written a pamphlet, illustrated by famous artists, entitled "A Modern History of Nine Watching." All-star lineup A switch in sponsor-talent relations is scheduled to take place Thursday (Oct. 17) at the opening of the world's largest shoe polish factory in Spring- field Gardens. N. Y. Irving J. Bottner, president of Esquire Shoe Care Prod- ucts, plans to pay tribute to TV stars the firm has sponsored. Invited to attend and receive plaques are: Arlene Francis, Kate Smith. Jane Wyman. Sid Caesar, Imogene Coca, Arthur Godfrey. Danny Thomas, Dick Clark. Johnny Carson. Ben Parks. Ed Sullivan. Sebastian Cabot. Anthony George. Doug McClure. Bud Collyer and Gale Storm. ABC-TV wheels and deals Metro-Goldwyn-Mayer is getting na- tional promotion for its new movie, "The Wheeler Dealers,'7 via ABC-TVs The Price Is Righr without actually buying time in the TV show. In a tie-in with the regular ABC-TV Price Is Right five-week sweepstakes, MGM will give an oil well guaranteed to produce at least S 25, 000 worth of oil or a S25,000 check to the winner of the program's first five-week sweepstakes as a bonus. BROADCASTING. October 14, 1963 93 _FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 3 through Oct. 9 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. * — educa- tional. Ann. — Announced. New TV station ACTION BY FCC *Portales, N. M. — Regents of Eastern New Mexico University. Granted CP for new TV on VHF channel 3 (60-66 mc); ERP 57.2 kw vis., 28.6 kw aur. Ant. height above average terrain 1,397 feet, above ground 1,084 feet. P. O. address c/o Dr. F. Claude Hempen, state director of TV, 1801 Roma, N.E., Albuquerque, N. M. Estimated con- struction cost $428,969; first year operating cost $100,000. Studio location Portales, trans, location Elide, N. M. Geographic coordin- ates 33° 57' 42" N. Lat., 103° 52' 39" W. Long. Type trans. GE-TT32A, type ant. GE TY-50-F. Consulting engineer Melvin F. Berstler, Albuquerque. Principals: board of regents. Action Oct. 3. New AM stations ACTIONS BY FCC DouglasviUe, Ga. — Douglas County Broad- casting Co. Granted CP for new AM on 1520 kc, 1 kw-D, 500 w-CH; condition and presunrise operation with daytime facili- ties precluded pending final decision in Doc. 14419. P. O. address c/o Boiling Bran- ham. Box 603, Myrtle Drive, DouglasviUe, Ga. Estimated construction cost $17,767; first year operating cost $33,000; revenue $42,000. BoUing Branham, sole owner, is majority owner of WKTG Thomasville, Ga. March 18 initial decision looked toward grant. Action Oct. 4. Smithville, Tenn. — Center Hill Broadcast- ing Corp. Granted CP for new AM on 1480 kc; 1 kw-D. P. O. address c/o W. E. Vanatta, Smithville. Estimated construction cost $33,- 860; first year operating cost $34,370; revenue $48,736. Principals: W. E. Vanatta, Franklin H. Brown, Aaron Durham, Her- man Spivey, C. H. Cope, Harold L. Dur- ham (each 16.66%). Dr. Vanatta is chiro- practor; Mr. Brown is general manager of WBMC McMinnville, Tenn.; Mr. Spivey is treasurer and 38.4% stockholder of hard- wood flooring manufacturing firm; Dr. Cope is president and 14% owner of WBMC (which he must sell); A. Durham is gen- eral manager of hatchery; H. Durham is program director of WBMC. Action Oct. 3. Existing AM station APPLICATION WFLB Fayetteville, N. C. — CP to increase power from 250 w to 1 kw. Ann. Oct. 7. New FM stations ACTIONS BY FCC El Dorado, Ark. — El Dorado Broadcasting Co. Granted CP for new FM on 99.3 mc, 3 kw. Ant. height above average terrain 285 feet. P. O. address 208 North Cleveland Street, El Dorado. Estimated construction cost $16,550; first year operating cost $5,400; revenue $12,000. Principals: James A. West Sr. and James A. West Jr. (each 50%), own KDMS El Dorado. Action Oct. 3. Los Gatos, Calif. — United Broadcasters. Granted CP for new FM on 95.3 mc, 940 w. Ant. height above average terrain minus 350 feet. P. O. address 13685 Calle Tacuba, Saratoga, Calif. Estimated construction cost $19,693; first year operating cost $26,400; revenue $28,800. Principals: Richard A. (50%), Donald R. and Berenice A. (each 25%) Ingraham. R. A. Ingraham is busi- ness manager of electronics firm; D. R. Ingraham is automotive inspector; Mrs. Ingraham is housewife. Action Oct. 8. Loves Park, 111. — Loves Park Broadcast- ing Co. Granted CP for new FM on 96.7 mc, 3 kw. Ant. height above average ter- rain 140.5 ft. P. O. address 1309 So. Central Ave., Rockford, 111. Estimated construction cost $5,840; first year operating cost and revenue to be figured jointly with AM operation. Angelo Joseph Salvi. sole owner, is licensee of WLUV Loves Park. Action Oct. 8. Lafayette, Ind. — Lafayette Broadcasting Inc. Granted CP for new FM on 105.3 mc, 16.5 kw. Ant. height above average terrain 330 feet. P. O. address McCarty Lane, Lafayette. Estimated construction cost $20,432; first year operating cost $12,000: revenue $15,000. Lafayette Broadcasting is licensee of WASK Lafayette. Action Oct. 8. La Porte, Ind. — La Porte County Broad- casting Inc. Granted CP for new FM on 96.7 mc, 3 kw. Ant. height above average terrain 265 feet. P. O. address Box 385, La Porte. Estimated construction cost $22,- 818; first year operating cost $12,000; rev- enue $15,000. La Porte Broadcasting is li- censee of WLOI La Porte. Action Oct. 8. ♦Mount Vernon, Iowa — Cornell College. Granted CP for new FM on 89.7 mc, chan- nel 209, 10 w. Ant. height above average terrain 88 feet. P. O. address Mount Vernon. Estimated construction cost $4,800; first year operating cost $1,600. Principals: board of trustees. Action Oct. 8. Kalamazoo, Mich. — Steere Broadcasting Corp. Granted CP for new FM on 106.5 mc, 23 kw. Ant. height above average terrain 300 feet. P. O. address 1360 Melody Lane, Kalamazoo. Estimated construction cost $24,920; first year operating cost $5,000: revenue $6,000. Steere is licensee of WKMI Kalamazoo. Action Oct. 8. Livingston, Tenn. — Upper Cumberland Broadcasters. Granted CP for new FM on 95.9 mc, 3 kw. Ant. height 300 feet. P. O. address c/o R. H. McCoin, Livingston. Es- timated construction cost $11,850; first year operating cost $30,556; revenue $32,500. R. H. McCoin, sole owner, is part owner of WLIV Livingston. Action Oct. 8. Ogden, Utah — Clifford E. Peterson. Grant- ed CP for new FM on 101.9 mc, 29 kw. Ant. height above average terrain 39 feet. P. O. address 299 Chimes View Drive. Ogden. Estimated construction cost $13,300: first year operating cost $15,000; revenue $13,500. Mr. Peterson, sole owner, has 1/6 interest in United Broadcasting Co. Action Oct. 8. APPLICATIONS DeFuniak Springs, Fla. — Leonard Zepp. 103.1 mc, channel 276, 1.8 kw. Ant. height above average terrain 179 feet. P. O. ad- dress Box 387, DeFuniak Springs. Estimated construction cost $4,975; first year operat- ing cost $6,000; revenue $7,000. Mr. Zepp is licensee of WZEP DeFuniak Springs. Ann. Oct. 7. Sarasota, Fla. — WSPB Broadcasting Inc. 106.3 mc, channel 292A, .86 kw. Ant. height above average terrain 158 feet. P. O. address Box 1110, Sarasota. Estimated con- struction cost $5,500; first year operating cost $5,000; revenue $3,000. Applicant is li- censee of WSPB Sarasota. Ann. Oct. 3. Gainesville, Ga. — Southern Broadcasting Co. 97.1 mc, channel 246, 100 kw. Ant. height above average terrain 333.5 feet. P. O. address c/o Charles Smithgall, Press- Radio Center, Gainesville. Estimated con- struction cost $31,150; first year operating cost $20,000; revenue $20,000. Applicant is licensee of WGGA GainesvDle. Ann. Oct. 3. Rome, Ga. — Rome Broadcasting Corp. 97.7 mc, channel 249A, 250 kw. Ant. height above average terrain 865 feet. P. O. address c/o Mather M. Payne, 501 Broad Street, Rome. Estimated construction cost $11,250; first year operating cost $18,000: revenue $17,- 000. Applicant is licensee of WRGA Rome. Ann. Oct. 3. Woodstock, 111. — McHenry County Broad- casting Co. 105.5 mc, channel 288A, 3 kw. Ant. height above average terrain 213 feet. P. O. address 511 North Rose Farm Road, Woodstock. Estimated construction cost $17,300; first year operating cost $35,000; revenue $40,000. Principals: Lloyd Burling- ham (75%) and Robert A. Jones (25%). Mr. Burlingham is majority owner of WIXN Dixon. 111.: Mr. Jones is consulting engi- neer. Ann. Oct. 7. Valparaiso, Ind. — Valparaiso Broadcasting Co. 105.5 mc, channel 288, 3 kw. Ant. height above average terrain 268 feet. P. O. ad- dress 425 South Seventh Avenue, LaGrange, 111. Estimated construction cost $16,083; first vear operating cost $12,000: revenue $15,000. Principals: William H. Wardle, Robert A. Jones and F. Patrick Nugent. Applicant is also applicant for new AM in Valparaiso. Ann. Oct. 9. Pikeville, Ky. — Cumberland Publishing Inc. 92.1 mc, channel 221A. 3 kw. Ant. height above average terrain minus 180 feet. P. O. address c/o Roy E. Alexander, WLSI Pikeville. Estimated construction cost $13,840; first year operating cost $18,000; revenue $18,000. Applicant is licensee of WLSI. Ann. Oct. 3. Pittsfield, Mass. — Greylock Broadcasting Co. 105.5 mc, channel 288A. 3 kw. Ant. height zero. P. O. address 8 Bank Row, Pittsfield. Estimated construction cost $24,- 701: first year operating cost $10,500; rev- enue $12,000. Applicant is licensee of WBRK Pittsfield. Ann. Oct. 9. Flint, Mich.— Methodist Radio Parish Inc. 105.5 mc, channel 288A, 3 kw. Ant. height above average terrain 300 feet. P. O. ad- dress c/o Ellis L. Fenton, 3217 Lapeer Street, Flint. Estimated construction cost $23,809; first year operating cost $14,000; EDWIN TORNBERG & COMPANY, INC. I jo;/ ■l r i Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . MU 74242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 94 BROADCASTING, October 14, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE JAMES C. MeNARY Consulting Engineer National Press Bldg. Wash. 4. D. C. Telephone District 7-1205 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories. Great Notch, N. Member AFCCE GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4. D. C. Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Gen. Mgr. Edward F. Lorentz, Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4. D. C. Member AFCCE A, D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE REAR & KENNEDY 1302 18th St.. N.W. Hudson 3-9000 WASHINGTON 6. D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5. D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St.. N.W. Washington. D. C. Federal 3-1116 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburbi Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14. MISSOURI JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41. Ohio Phone: 216-526-4386 Member AFC throughout U. S. This is five vears more than had been pro- posed in proceeding and is departure from concept of 600 mile circle of protection about Danville, 111. Commissioners Lee and Cox dissented. Action Oct. 4. a Bv memorandum opinion and oraer in proceeding on application of WKYR Inc. to move 'WKYR from Keyser, W. Va., to Cum- berland. Md„ and make other changes, commission (1) denied joint motion bv Al- leganv Countv Broadcasting Corp. twCLJl- AM-FM) and 'Cumberland Valley Broadcast - in<* Corp tWTBOL both Cumberland, to enlarge "issues to determine whether more efficient nighttime service could be pro- vided if WKYR retained Keyser location and, if so, whether grant of latter's applica- tion would be in accordance with Sect. 307 (b) of act, and (2) denied request by WCUM-AM-FM and WTBO for leave to file additional pleading and directed seeretary to remove April 19 further reply to opposi- tion from commission files and return to filing parties. Commissioner Cox not partici- pating. Action Oct. 3. a By order, commission terminated pro- ceeding on application of WHDH Inc. for CP to move facilities of WHDH-FM Boston from location within city to site of TV tower, and reinstated 1959 grant of CP, without prejudice to such further commis- sion action as may be warranted, if any, as result of final determinations made in WHDH Inc., et al., in Doc. 8739. Chairman Henry and Commissioner Cox not partici- pating. Action Oct. 3. a Commission granted temporary exten- sion for one month, from Oct. 3. of time for commencement of trial of subscriDtion pro- graming by Channel 2 Corp. (formerly Gotham Broadcasting Corp.) over KCTO (TV) (formerly KTVR) on channel 2 at Denver, pending receipt of requested furth- er information. Commissioner Bartley dis- sented. Station had requested third six- months extension. Action Oct. 3. ■ By memorandum opinion and order, commission granted petition bv James Vallev Broadcasting Co. (.KIJV), Huron. S. D., for reconsideration of June 18 action which granted without hearing apDlication of Cen- tral South Dakota Broadcasting Co. for new daytime AM (.KEZE) on 1530 kc, 1 kw, in Huron, to extent of setting aside grant and designating Central South application for hearing. Commissioner Hvde not participat- ing. Action Oct. 3. a Commission waived Sect. 4.631(e) of rules and granted applications of Univer«itv of Maine for three-hop intercity relav svs*- tem to transmit educational program "mate- rial from main studio of "WMEB-TY c>\ 12 i Orono to Colby-Bates-Bowdin's *WCBB- TV (ch. *10) Augusta. Though not licensed Continued on page 103 BROADCASTING, October 14, 1963 97 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 200 per word — $2.00 minimum • HELP WANTED 250 per word— $2.00 minimum. • DISPLAY ads $20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30£ per word — ■ $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C, 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Management Wanted manager for aggressive Illinois sta- tion with metropolitan service areas popu- lation in excess of 200,000. Must be capable of directing sales, news and programing departments and be good at promotion. Well established operation. Middle of the road music, fine news reputation. Salary open. Write Box J-131. BROADCASTING. Wanted: assistant manager for station in large Illinois city. Should be strong in pro- graming, promotion and news. Salary in accord with ability and experience. Fine opportunity for sharp, competent broad- caster. Write Box J-132, BROADCASTING. Southern California, immediate opening for solid salesman, capable of management, top station multiple chain. Good starting salary. Box M-15, BROADCASTING. Manager: Strong on sales for Colorado small market station. Young man seeking first managerial post. Radio sales knowledge and experience necessary. Recent photo, resume and references. Salary, commission, car furnished. Box M-151, BROADCAST- ING. Sales Columbus Ohio . . . Immediate opening for good salesman, management experience or ready. Top independent. Growing chain, good salary plus. Please write fully. Box G-13, BROADCASTING.- Sales promotion writer, strong on research, sales presentation and ideas in top five mar- kets. Box H-128, BROADCASTING. Seeking General Manager for radio station in midwest. Possibly you are a sales man- ager looking for the next step up. Group operation with room for advancement. Send complete resume to Box L-321, BROADCASTING. For a radio salesman energetic and ex- perienced the number 1 station in metro- politan midwest city, not Chicago, has a lucrative position. Unlimited earning po- tential in thriving market. Guarantee, com- mission, car allowance. Replies confidential. Box M-21, BROADCASTING. California — Full-timer looking for sharp salesman. Must have references. First ticket helpful but not necessary. Box M-49, BROADCASTING. Ambitious young man to grow with progres- sive organization. Box M-128, BROAD- CASTING. $500 monthly guarantee to man who can produce in rapidly growing Arizona mar- ket. Good account list waiting. Send full application to Box M-139, BROADCAST- ING. Immediate opening, experienced radio times salesman, established account list with good billing, liberal guarantee, plus commission, pleasant Iowa community — ■ KCHA Charles City, Iowa. Single market station needs salesman. Ex- cellent income. Full time salesman and part time salesman, wanting full time sales work, should apply to Dale Low, KNCM, Moberly, Missouri. AMherst 3-1230. Wanted-Salesman/announcer for small-me- dium 5 kw station. Sales primary, an- nouncing secondary. Ability determines salary. Contact Manager, WCWC, P. O. Box 64, Ripon, Wisconsin, 414-748-5111. Sales— (Cont'd) Needed — Experienced pro who can sell rate card radio, in tough, challenging com- petitive market for top rated indie. Inter- ested? write: General Sales Mgr. WQXI 3165 Matnieson Drive, Atlanta 5, Georgia. Southeastern Chain of 5 top rated Negro stations expanding to 6. Tampa, Richmond, Shreveport, Little Rock, Jackson and Bir- mingham, seeking 3 pro type executive salesmen with proven record. Excellent guarantee, insurance plan, moving ex- penses, management opportunity. Send complete resume in confidence. McLendon Broadcasting Co., 960-980 Milner Building, P. O. Box 197, Jackson, Mississippi. Announcers Experienced play-by-play and morning man salesman wanted immediately by stable adult programed station. Box L-300, BROADCASTING. Immediate opening for 1st phone-announcer for AM radio station east coast or moun- tain area West Virginia. Reply Box M-20, BROADCASTING. Illinois AM station in modern, prosperous city has fine opportunity for smart, ex- perienced newsman. Established station, tops in ratings, leader in news coverage. Salary excellent, merit raises. Give full details of experience, also references, in letter to Box M-22, BROADCASTING. Newsman-announcer for Texas station. Must gather, write, deliver news. Box M-43, BROADCASTING. Move up! Quality Illinois kilowatt seeks skilled announcer for news gathering, writ- ing, airing, plus some deejay work. News- mobile, beeper, all top flight equipment. Opportunity also for production spot work. Excellent starting salary plus many extra benefits for competent man. Personal inter- view required. Send tape, complete resume, phone number. Box M-45, BROADCAST- ING. Immediate opening for fresh, lively person- ality with top-40 experience. Top-rated 5 kw in eastern market. Salary open. Photo, tape, resume to Box M-112, BROADCAST- ING. Metropolitan 5 kw Michigan station has immediate opening for an alert air per- sonality with a smooth, mature, easy and spontaneous professional delivery. Must deliver a tight top rated modern format. No screamers. Send complete resume, tape, late photograph. Ratings will help. All replies conadential. Box M-138, BROAD- CASTING. Experienced announcer for suburban Maryland, independent. Send tape, resume, photo immediately to Box M-143, BROAD- CASTING. Do you have permanent insomnia? Does the night air turn you on? Major market inde needs talented all night personality for good music and talk show. Must like other people and be willing to share the stimulating night air with them. Box M-145, BROADCASTING. Announcer with experience. $400 per month. Tape and resume to KBRZ, Free- port, Tex. Group ownership has immediate opening for announcer-salesman. Sincere, hard- working, honest man can move up with expanding small market group of stations. Picture, resume, salary requirements first letter. Pete Sanders, KDLA, DeRidder, Louisiana. Announcers — (Cont'd) Immediate opening for experienced an- nouncer-salesman. Must have good voice and know prodduction. Rush tape, photo and complete resume to KINY-AM & TV, 231 S. Franklin, Juneau, Alaska. Announcer: With first phone — permanent employment — Radio station KLCO, in Poteau, Oklahoma. Announcer for adult programed station. Em- phasis on local news service and informa- tion. Station is well established and grow- ing. Will move into beautiful new quarters soon. 5 years experience necessary. $500 per month. Contact Jim Lipsey, KNCM, Moberly. Mo. Combination announcer-engineer, with de- sire to sell. Must be experienced. Call Bob Brewer, KTAT, Frederick, Okla. Announcer with first phone. Send tape . . . Resume, and wage demands. No floaters. W. A. M. D„ Aberdeen, Md. Needed immediately in college town. News- man-announcer— must be experienced. P.D. Position open. Contact C. L. Riley, office phone 796-7684. Home 796-8732, WBRN, Big Rapids, Mich. Immediate opening, news staff, with chance at news directorship near future. News- oriented station; accent on quality delivery. Must write. Craig S. Parker, PD, WDEV Waterbury, Vt. Immediate opening for announcer with adult music station. 1st ticket helps but not necessary. Send tape, resume, photo, salary requirements to Don Ross, Program Director, WEEX, Easton, Penna. No. 1 station needs No. 1 dj. Excellent weather, top pay available. Major health and medical benefits. Must be experienced, swinging dj for top 40 station. For sun, fun, beaches and money contact WLOF, P.O.B. 5756, Orlando, Fla., now. Announcer-Sportscaster — for adult format. Part-time sales interest helpful. Send tape, photo, resume to WMBO, Auburn, N. Y. Announcer board experience strong on news. WVOS, Liberty, N. Y. Announcers! All states. Tapes to Darden Associates, Box 231, Roosevelt, N. Y., 516- TN8-4912. DJ's-Announcers-Newsman-salesman what do the money making pros know that you don't know? If you want answers — if you want a career in broadcasting, not an in- secure job, write to Broadcast Guild of America 975 North 35th St., Milwaukee, Wisconsin. Technical Chief engineer, 1 kw, 100 miles from New York. $125. Box K-77. BROADCASTING. Quality Rocky Mountain kilowatt needs chief, some announcing. Box L-320, BROADCASTING. Permanent position in one kw daytime operation for chief engineer. New Gates equipment. Minimum three years experi- ence. We are a growing operation in me- dium N.H.-Vt. market. State minimum salary requirement in first letter. Good combo man would be considered. Box M-33. BROADCASTING. Radio engineer of good character, best technical qualifications for South Texas sta- tion. Box M-52, BROADCASTING. 93 BROADCASTING, October 14, 1963 Technical — (Cont'd) Help Wanted Situations Wanted — Announcers Sales engineer — Equipment distributor has opening for competent tv engineer, BSEE desirable, with practical experience and sales ability. Traveling required into southeastern states. Good opportunity for competent man, salary plus commission. Box M-93, BROADCASTING. Kentucky — Chief Engineer. Directional trans- mitter operation. Trouble shooting. Proofs. Present chief leaving radio. Stable opera- tion. Pay based upon experience and ability. Box M-120, BROADCASTING. Chief engineer: Nondirectional successful suburban N. Y. station. Secure future for right man. Maintain, install, studio, re- motes. Complete resume including refer- ences. Box M-153, BROADCASTING. Immediate opening for qualified man to serve as chief engineer for 1 Kw New Mexi- co station. Good schools; beautiful churches; dry, healthy climate; progressive town of 12,000; one hour drive to Carlsbad Caverns; Two Hours to 9,000 ft. Cloudcroft; deer hunting. Will have complete responsibility for maintaining all broadcast equipment. Must keep up on FCC regulations; some announcing desired. Good pay. Congenial staff. Apply to : Bob Hess, General Man- ager, KSVP, Box 38, Artesia, New Mexico, i First phone for Connecticut AM/TV — ex- perience not necessary. Starting salary with overtime, $90.00. Call collect— Bob Corbett— 203-755-1121. Chief engineer for 50 kw day — 10 kw night in Jackson, Mississippi. Experienced — sober — reliable — self starter — permanent em- ployed with expanding southern radio group. Excellent salary — fringe benefits. Contact Ray Horton, Director of engineer- ing. McLendon Communications Companv, 372-9111 Jackson, Miss., between 6:00 p.m. and 9:00 p.m. every day. Production — Programing, Others News editor wanted for HI. kilowatt metro- politan, strong in news coverage. Progres- sive, long established station with 3 profes- sional newsmen. Salary excellent, merit raises Give full details of experience and references in 1st letter to Box J-133, BROADCASTING. Young chain in midwest is looking for aggressive production minded program man. Send tape complete with production samples, resume and sample copy to Box L-349, BROADCASTING. Also need first phone announcers. Radio-Productions-Programing. Production- Supervisor with understanding of good for- mat radio. Midwest market. Excellent op- portunity for right man. Expected to do some air work. Middle of road music policy with lots of good production and interesting features. Send complete resume, tape and photo. Box M-10, BROADCAST- ING. Texas group expanding into new market. Need qualified announcers, engineer-an- nouncers, commercial salesmen, announcer- salesmen, news director. State full quali- fications first letter. All held confidential. All tapes returned promptly. Box M-54, BROADCASTING. Continuity writer with speed and commer- cial creativity. Box M-68, BROADCASTING. Mature responsible man wanted, program director material. Must be fully experi- enced all phases. Opportunity with grow- ing top rated station, Florida east coast. Box M-86, BROADCASTING. Production man with copy and news an- nouncing experience. Salary open. Tape and resume to KBRZ, Freeport, Texas. First phone newsman, experience pre- ferred, board work. Must have mature good voice for stable adult programed station. No maintenance. Tape and resume to KENN, Farmington, New Mexico. Production — Programing, Others Continued Newscaster for quality medium market full- timer, strong in local news, special events and public service. Excellent equipment, pleasant working conditions and congenial staff in beautiful year-round resort area. Opportunity for advancement. Some experi- ence required. General Manager, WBEC, Pittsfield, Mass. Immediate opening for assistant newsman and sports director. Starting salary $75.00 week. Apply H. M. Thayer, WGHQ, Kings- ton, New York. Situations Wanted — Management Young, sales executive seeks management. Civic minded, pr experience. Four years same midwest station. Now earn $9000 plus. Want growth and ownership potential. For personal visit write Box M-104, BROAD- CASTING. Experienced, educated broadcaster, now pro- gram director, desires small-medium mar- ket managership. First phone. Box M-107, BROADCASTING. Manager with eleven years experience, available as general or operations manager. Programing promotion, news, sales, sports, first phone. College, mature family man seeking opportunity to invest. Box M-117, BROADCASTING. Small single station market preferably Michigan, Ohio or Indiana. Excellent back- ground in management, sales and promo- tion. Presently employed in large market but desirous of belonging to small, friendly community. Consider profit sharing. Box M-121, BROADCASTING. Announcers Sports announcer, seven years experience. Excellent voice, finest of references. Box L-353, BROADCASTING. Top 40 dj with bright sound wants to move up. Have highest ratings and first class license. Box M-31, BROADCASTING. Announcer. Good all phases. Prefer news. Daytimers state duties. Salary. Box M-39. BROADCASTING. Attention Mid-Atlantic States. Experienced Announcer Salesman wants to settle. Avail- able Oct. 22nd. Box M-92, BROADCASTING. 1st phone, 1 year experience as engineer — would like to start as announcer. Married. Vet. Will relocate. Box M-94, BROADCAST- ING. Available, announcer engineer for south central region. Good on both. Box M-97, BROADCASTING. Negro announcer, 1st class training, no ex- perience, need 1st job. Box M-105, BROAD- CASTING. Consistent wake-em-up, keep-em-happy an- nouncer seeks morning slot with quality radio operation. First phone. Box M-108, BROADCASTING. Young Negro announcer and DJ, with 5 yrs. experience, strong on news, versatile as a DJ. willing to relocate, Not afraid of hard work. Box M-115, BROADCASTING. Announcer graduate looking for position as Disc Jockey. Box M-123, BROADCASTING. Not an ordinary screamer, genuine Top 40 pro. Can handle humor very well. Good, sensible, tight production, Top ratings. Me- dium-Large markets east or midwest. Box M-124, BROADCASTING. Attention LA — radio newsman air person- alty seven years experience New York City and vicinity desires top notch position major Los Angeles station. College graduate, sin- gle, 24. Will be in LA mid-October for per- sonal interviews. Salary $170 minimum. Box M-lll, BROADCASTING. Morning personality, number one all sur- veys, all segments. Tasteful comic approach. Non-frantic smiling sound. Box M-113, BROADCASTING. First phone — 6 years professional; college, draft free, showmanship, major — markets, Box M-126. BROADCASTING. Five years announcing experience. Prefer east coast. Dependable. Married man. Box M-127. BROADCASTING. Announcer — dj — versatile, mature, tight and fast board. News and play-by-play. Married. Will settle. Box M-130, BROADCASTING. Top notch dj with first phone and family seeking improvement. Box M-131, BROAD- CASTING. Mature voice ... 7 years experience . . . ra- dio & tv . . . personality approach to good music and jazz . . . excellent commercial de- livery . . . offering the sound that sells. Box M-134, BROADCASTING. Announcer first phone — Limited experience — prefer warm climate in large or medium size city— wants good salary and five day week. No maintenance. Box M-141, BROAD- CASTING. Announcer— 13 years all phases radio/TV. Prefer East coast, good music only. Box M-144, BROADCASTING. Good music stations only! Announcer-dj, 3 years experience, veteran, rich authorita- tive voice, smooth professional delivery. Box M-146. BROADCASTING. Top play by play, all sports. Thoroughly experienced dj, pd, family man, reliable, presently employed. No small markets. Box M-147. BROADCASTING. Wide awake morning man. Strong on news. 1st class license. Box M-148, BROADCAST- ING. Newsman dj — Have done on-the-scene for many major stations, smooth deejay style, prefer news. Limited experience, but talented. Box M-152, BROADCASTING. Go first class! Highly experienced person- ality with first phone is available now! Outstanding air shows, production, and copywriting. Don't wait . . . phone 312-328- 7650 now! Top forty jock — 4 years experience — mar- ried— good references — Rusty Draper — MU — 3-4217— Rusk, Texas. Young, 22, 1st phone announcer, 3 years col- lege, some experience, good on rock and pop. "Swifty" 766 Pine Avenue, Wavnes- boro. Va.. Phone 942-1832. Nine years experience. Needs $80. Program director, WKJK, Granit Falls, North Caro- lina. Chicagoland— Three years metro market jock, newsman, production. Northwestern student needs work now. Interview, re- sume, tape, references. John Galanses, 312- 328-9735. Technical Attention: Pittsburgh, Wheeling, Youngs- town and surrounding area. Chief engineer 5 kw AM & FM desires relocation as staff engineer or chief. TV staff engineer also considered. Technical school graduate, single, young, draft free. Previous experi- ence includes studio and production engi- neering. Box M-40, BROADCASTING. Chief engineer announcer — former manager. Desire change. 7 years radio. 1 chief. Fam- ily man. Minimum $125 wk. Box M-106, BROADCASTING. Engineer, AM FM stereo, construction and maintenance. Directionals. Ten years Chief Engineer. Capable announcer. Box M-142, BROADCASTING. Need stable position, good character, first phone. P. O. Box 7592 Kansas City 16, Mo. Phone 816-64o-2730, Missouri or Kansas. Production — Programing, Others Wanted: Wisconsin market. Administrative, some air. Sixteen years experience, present- ly large market. Family, best references. Box M-55, BROADCASTING. BROADCASTING, October 14, 1963 39 Production — -Programing, Others Continued Young man. 18 years old interested in broadcasting, no experience. Box M-96, BROADCASTING. Expanded sports coverage radio/tv? Play- by-play, interviews, reporting. Excellent references. Five years experience. Box M- 109, BROADCASTING. Editorial-news specialist. Nationally recog- nized as leader and pioneer in broadcast editorializing, both radio and television. Win- ner, several major national awards. Solid news and editorial background, research, writing, on-air presentation. Experience in both news and program management. Desire editorial or news-editorial assignment. Sin- gle, 29, College graduate. Excellent credit. Excellent references. Box M-114, BROAD- CASTING. Wanted, Position in Iowa or Midwest. Pre- fer NW Iowa. Box M-118, BROADCAST- ING. Attention Philadelphia and vicinity! I want to specialize in news — writing and airing. Two years announcing experience, B. A. in radio speech. Plan to study journalism. Box M-98, BROADCASTING. PD — DJ, married. 15 yrs. experience all phases of programing. Wants to settle per- manently in the northeast. Can handle your staff and any programing format, but prefers modern. Personal interview re- quired. Box M-101, BROADCASTING. Personality. Now working network O & O station on west coast. Wish to move my children/adult show to midwest or east. Its wild and completely unique. Work with your film or all live. Other tv credits include movie host, dance show host, variety show emcee, newsreader, plus several network appearances. Management sorrowfully aware of this ad. Full story and vtr at your request. Box M-110, BROADCASTING. Program director, manager. Responsible po- sition with established operation. Veteran, family, 33, non-drinker. Experienced all phases am, fm production, news, copy, traffic, programing popular, classical. Native southern Calif ornian, relocate west. Cur- rently pd medium market am. Consider radio honest, challenging business. No rock- ers, fast-buck, cocktail operations please. $700. Box M-132, BROADCASTING. PD in major market desires return to air as radio and/or tv personality. Top pro, ex- tensive background both media. Top mar- kets only. Box M-133, BROADCASTING. Attention Biloxi-Gulfport-New Orleans areas. Experienced copywriter. 5V2 years one station. U. of Mo. graduate. Know pro- duction, taping, traffic, dialogue writing. High work standards. Personal interview. Little tv experience, but interested. Ditto agency. Box M-135, BROADCASTING. 13 years radio & television experience as announcer, director and pd. Hope to secure position as pd or news director. Available 31 October. Box M-150, BROADCASTING. Play-by-play— staff— dj— news. 23 years old, married, some radio & TV experience. Wish to break into radio in small market. Box M-155, BROADCASTING. Have first phone, No. 1 ratings in northern market of 90,000, available immediately. Would prefer pd position. Interested? Write or call C. Norman Chase, 4122 3rd Ave. S., Great Falls, Mont., 406-761-2208. 2 aggressive and reliable men aged 25 & 29, active in broadcasting, producers of public- ity films, marketing and publicity agencies, wish to associate with a US company will- ing to buy a broadcasting station in Monte- video, Uruguay. Reply to Creacion Public- itaria, Burucayupi 3076/78, Montevideo, Uruguay. Production engineer. Excellent board work. Have FCC second class phone. George Phinn, 825 Quincy, St., Brooklyn 21, N. Y. TELEVISION Help Wanted — Sales Wanted— TV sales: Sales service man be- tween 22-28 with sales and/or traffic radio or TV experience. This large southern market offers opportunity for growth within TV sales dept. Write or wire: W All- TV, Atlanta, Ga. Help Wanted — Technical Engineering Supervisor — major market unionized TV operation needs manager to take charge of day-to-day technical opera- tions. Degree preferred. For confidential handling reply to our consultants. Box M-28, BROADCASTING. Licensed experienced TV transmitter and studio engineer needed. Must be familiar with RCA black and white and color equipment including studio, film trans- mitter, microwave and VTR. Maintenance experience essential. Midwest location in university town. Send background and ex- perience with salary requirements and photo to Box M-44, BROADCASTING. All replies will be acknowledged. Major So. California station looking for TV studio technicians with all-around experi- ence, including camera, video, studio, etc. FCC first phone required. Send resume to Box M-47, BROADCASTING. Midwest UHF has opening for engineer with first class license. Position requires operation of AM/FM/TV control rooms and transmitters. Experience in radio or TV desired, but others will be considered. Box M-50, BROADCASTING. Experienced engineer, best technical quali- fications, for Texas station. Box M-64, BROADCASTING. Qualified TV engineer trainee with first phone for Texas station. Box M-65, BROAD- CASTING. Maintenance chief for southwest station. Must have superior technical qualifications. Box M-60, BROADCASTING. Assistant chief engineer with proven ability for Texas VHF. Box M-61, BROADCAST- ING. $10,000 starting salary for chief engineer. Must be hard worker, strong on mainten- ance. Plenty room for advancement and more money. College town in most beauti- ful area of U. S. Recreation, hunting and fishing the best. Call, wire, write Socs Bratis, Vice-President, KMSO-TV, Missoula, Montana. Wanted: First phone engineer with TV studio equipment maintenance experience. Write or call WCET, Cincinnati 19, Ohio, phone: 381-4033. Studio Engineer experience in service main- tenance and video tape recording. Con- tact Fred Edwards, WVUE-TV channel 12, New Orleans. Telephone 525-9011, (Area Code 504). Experienced transmitter operator — Central Texas max. power educational VHF, new installation, RCA TT50 transmitter. Con- tact Bob L'Roy, KLRN-TV, Star Route 2, New Braunfels, Texas. Young capable studio engineer wanted im- mediately. Permanent position with pro- gressive VHF station, supervisory position available if qualified. Chief engineer, WJBF- TV, Augusta, Ga. Production — Programing, Others Texas VHF station looking for excellent continuity writer. Box M-58, BROADCAST- ING. Director with creativity wanted in south- western resort city. Box M-59. BROAD- CASTING. Experienced, dependable newsman-photo- grapher, adept at gathering and writing news. Box M-62, BROADCASTING. Alert newsman-announcer to gather write and photograph news, southwest station. Box M-63, BROADCASTING. Production — Programing, Others Continued Experienced tv newscaster for station in top 45 markets. Send complete resume, picture, film, vtr or audio tape of your work. Re- plies confidential. Our people know of this ad. Box M-136, BROADCASTING. Immediate opening for continuity director (male or female) for growing NBC UHF station in university city. Good opportunity for person now in radio or TV. Continuity department to move up. Call Robert M. Lumpp p.d. WCHU-TV, Champaign, 111. 352- 7673. Newscaster . . . Strong on-camera news- caster with college journalism training and television reporting experience by dominant CBS-affiliated station in the southeast's 3rd market. Remarkable opportunity for career with news minded station. One of the nation's top news departments, pioneer of the 60-minute expanded news format, now 90-minutes early evening. Send VTR or film showing caliber of air work and edu- cational background to: News Director, WTVT, 3213 Grand Central, Tampa, Fla. Situations Wanted Announcers Experienced TV news man on camera and booth. I can handle your announcing, sales, management programing, would like small station, money not important as working conditions. Box M-116, BROADCASTING. Technical Engineering manager, 14 years TV, now available for valid reasons. Proven record technically, and with people. Resume avail- able. Box L-226, BROADCASTING. Dynamic 27 year old sports announcer look- ing for bigger opportunity with television group, needing top insite into sports with ability to write and deliver. Prefer large metro market with seasonal change of climate for family and organization that wants the best coverage of local, college, professional sports. I know what I am talking about in sports, and know what those in sports control and confidence in all phases of sports reporting. Six years, three jobs. Presently employed television sports on camera. Looking for the top. Box M-149, BROADCASTING. Production — Programing, Others Production manager-director. 10 yrs. ex- perience. Sincere, hard worker. Best refer- ences. Married, family. All replies an- swered. Box L-246, BROADCASTING. Thirteen years television experience in top southern market. One year as radio writer prior to TV. Film, video tape and live operation. Presently employed. Have worked on many accounts for national ad- vertising agencies. Married, 2 children. I'm tops and have credits to prove it. If you want experience, creativity and results write Box L-308, BROADCASTING. A substitute for experience? None's been invented yet! I have 15 years in most phases of radio-TV on local and network levels. Prefer TV news gathering and editing. Each reply promptly answered. Box M-34, BROADCASTING. Producer-director — 4 years experience. Box M-87, BROADCASTING. Producer-Director — 14 years experience in one of nation's top markets. Extensive videotape experience. Currently in Chicago. Will relocate anywhere including overseas assignment. Box M-122, BROADCASTING. Tv artist wishes to relocate. Experienced in all phases of art . . . promotional etc. Box M-129, BROADCASTING. NE and West coast major market news directors: Give me a camera crew and your viewers will become the best informed in your area; they'll see the top local stories reported in the most informative and interesting manner. Box M-137, BROADCASTING. 100 BROADCASTING, October 14, 1963 Situations Wanted FOR SALE INSTRUCTIONS— (Cont'd) Production — Programing, Others Continued Professional broadcaster. Presently em- ployed television director of sports. Prefer East coast area. Box M-140, BROADCAST- ING. Experienced radio newsman, top delivery and copy, would like TV or radio-TV opportunity Box M-154, BROADCASTING. Wanted To Buy Equipment Needed: Audio Console such as Gates 51CS. Contact radio KLIN, 404 S. 13th, Lincoln, Nebraska. One new or used McKensie unit model 5cpB with one channel record unit, also assorted cartridges. Paul Adams, WCPO- TV 2345 Symmes Street, Cincinnati, Ohio 45206. For channel 5 we need 500 or 1000 watt transmitter and three gain antenna. Box M-56, BROADCASTING. RCA or GE studio cameras. Must be in good condition. Box M-100, BROADCAST - ING. Wanted — 2 good used Ampex 602 or 601 re- corders or equivalent at bargain price. Also a used Gates studioette board. WMOC, P. O. B. 886, Chattanooga. FOR SALE Equipment Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave., N.Y.C. Xmission Line; Teflon insulated, l5/s" rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused. 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California. Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. 250 watt GE transmitter, good condition, $750.00 PT-6 Magnecord tape recorder, com- pletely overhauled, $250.00 will pack and ship. Box M-29, BROADCASTING. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. Almost new tape-a-thon. Model 702-10 with AG. P.O. Box 860 Pittsburgh 30, Penna. GPL 16mm Kinescope recording unit com- plete. Good condition. Contact Al Powley. WMAL-TV, Washington, D. C. KEllogg 7- 1100. 4 — Locke insulators 25" high 3 — legs, fit 16" triangle base. Supported 300' LeHigh tower. 2 — damaged but repairable. $400 packed. Need 350' self supporting tower. Tele- Graphic Electronics Corp., 266 Maple PL, Mineola, LI., N. Y. U-400 tape recorder, battery powered por- table, bullet mike, leather case. Professional quality ideal for interviewing. Used 3 months— $250. Box M-103, BROADCAST- ING. Andrew 8 bay fm ant. 95.5 mc. Yours for one-third of new. Changing site. Write Box M-102, BROADCASTING. Gates BFE-10A-10 watt FM transmitter, re^ conditioned, N. M. Area code 505-437-1490. Western Electric 10KW FM Transmitter Model 506-B2. Excellent Condition. WHIO, Dayton, Ohio. Equipment — (Cont'd) Collins, mod. 42E ant. tuning unit, com- plete remote MTR transformer. 3 RCA Universal, 2 RCA lightweight pickup arms, filters, spare heads. Best offer. Wallace GuptiU, KATE, Albert Lea, Minn. RCA TTU-1B UHF TV transmitter rebuilt and warranted. Will set to channel specified by buyer. Federal UHF transmitter type 20-B, presently set on channel 33, complete with monitoring equipment, dummy load diplexer and remote control unit. Over $30,000 worth of laboratory test equipment. Many items suitable for broadcast con- sultants use. Two broadcast quality tape machines. Write William S. Ward, 7505 Carroll Ave., Tacoma Park, Md., or call 301-587-5136. Immediate cash for all types of broadcast and test equipment. Three RCA cartridge playbacks (Model RT-7B's) and one record amplifier (Model BA-7B) only used 8 months. Cost $2200 . . . available immediately. Best offer takes. Wire KBRO, Bremerton, Washington. Used UHF 1 kw RCA transmitter excellent condition, immediate delivery. A bargain. WCET, 2222 Chickasaw Street, Cincinnati 19, Ohio. BUSINESS OPPORTUNITY Small profitable station on Florida Gulf Coast willing to sell up to 49% to the right man capable of full management. Other radio and allied business interests are reason for selling. All communications confidential. Full details after examination of credentials. Box M-79, BROADCASTING. MISCELLANEOUS 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books. Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications. 2221, Steiner St.. San Francisco. '•TALK TO YOURSELF" is a new file of comedy banter for disc jockeys who can do two voices. Quick time fillers $5.00 — Also available new "SOUND EFFECTS BITS" using stock sounds for maximum laughs . . . $5.00. . . Shwo-Biz Comedy Service (Dept. T), 65 Parkway Court, Brooklyn, N. Y., 11235. News directors and Program directors — Terse, authoritative voice reports with ex- clusive information from our Washington and New York news bureaus — tape via air mail special delivery. Your station's ex- clusive in your area. Low cost — top audi- ence response to your added depth and prestige. Write Box M-125, BROADCAST- ING. Recording studio, serving southeast from metropolitan area, fully equipped, A-l reputation, strong potential. Reply Box M-70, BROADCASTING. Resume professionally prepared by mail. Free descriptive brochure. Career Develop- ment Institute, Box B-341, Beltsville, Mary- land. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K, Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license In six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta. Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G. I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas. Texas. Elkins Radio License School of Chicago — Six weeks quality instruction In laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4. Illinois. Announcing programing, console opera- tion. Twelve weeks intensive, practical training. Finest, most modern equipment available. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. 1st ticket class ... 6 week course, resident or correspondence, Denver, Colorado, a fun place to live and study. Write for bulletin from Signal Broadcasting, 431 W. Colfax, Denver. Also offering 6V2 month announc- ing-station operations course. Free place- ment service. Signal Broadcasting, Denver. Since 1937 Hollywood's oldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 stations. Ratio of jobs to graduates approxi- mately six to one. Day and night classes. Write for 40 page brochure and Graduate placement list. Don Martin School of Radio and TV Arts & Sciences, 1653 North Chero- kee, Hollywood, Calif. "No cram school." San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and • modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure. 259 Geary St. Starting date for next class November 4, 1963. Save time! Save money! You get an FCC first class license in just five (5) weeks with R. E. 1. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave., Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting October 9 and January 8. For information, references and reservations, write William B. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son. Memphis. Tennessee. Special accelerated schedule. For the man who must get his 1st phone in a hurry, the Los Angeles Division of Grantham schools now offers the proven Grantham course in an accelerated schedule. Next classes begin November 11 and January 13. For free brochure write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. Jobs waiting for first phone men. Six weeks gets you license in only school with operat- ing 5 kw station. One price includes every- thing, even room and board. Can be financed. American Academy of Elec- tronics. WLIQ, Sheraton Battle House, Mobile. Alabama. FCC license in six weeks. Total cost $285. Our graduates get their licenses and they know electronics. Houston Institute of Elec- tronics, 652 M and M Building, Houston, Texas. CA 7-0529 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance. Announcer Training Studios, 25 W. 43rd. N. Y. OX 5-9245. Pittsburgh. FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. BROADCASTING, October 14, 1963 101 INSTRUCTIONS— (Cont'd) Situations Wanted WANTED TO BUY Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50. Louisiana. RADIO Help Wanted — Management Production — Programing, Others Stations (Cont'd) ATTORNEY Opportunity available in New York corporation for attorney with Radio- Television background. Submit re- sume including salary requirement to: Box 792, 1501 Broadway, New York 36, N.Y. Help Wanted — Sales SALES CORRESPONDENT Opportunity for challenging and rewarding position with a major broadcast equipment manufactur- er. Immediate opening in midwest sales office for a young man who believes in hard work and custo- mer service. Technical background in broadcasting is essential and a college degree is preferred. Send resume with photograph to: Box M-41, BROADCASTING Announcers WEEL Fairfax, Virginia Growing fast in metropolitan Washington, D. C. market needs qualified personnel in- cluding one combo man. Send tape, resume with 1st letter. No phone calls please. Jules Henry, WEEL, Fairfax, Virginia. Technical CHIEF ENGINEER Need hard worker capable handling staff and personally working all phases, mainten- ance, recording and operations. Must love engineering and have superior technical qualifications. No desk chief. One of New England's best stations and locations. First- class directional AM and FM. Ideal if cur- rently located in New England — Middle Atlantic area. Box M-156, BROADCASTING To reach everyone in BROAD- CASTING and its allied fields. You Can't Top A CLASSIFIED AD BROADCASTING THE BUStNESSWEEKLY OF TELEVISION AN*> RADIO CHRISTINE KEELER I'm not All that I can offer is TALENT A clever and attractive Radio and TV personality who can adapt to any type of acting, children's shows, commericals. Box M-95, BROADCASTING TELEVISION— Help Wanted Production — Programing, Others Advertising and Promotion GROUP-OWNED TV STATION IN MIDWEST MARKET WITH CBS AFFILIATION OFFERS CHALLENGING OPPORTUNITY FOR BRIGHT, AGGRESSIVE. YOUNG MAN OR WOMAN WITH SOLID KNOWLEDGE OF ADVERTISING, PRO- MOTION AND PUBLIC RELATIONS. MUST HAVE ABILITY TO CREATE TOP-NOTCH PROMOS AND ADS . ALL EMPLOYEE BENE- FITS. SEND PHOTO, RESUME AND APPROXI- MATE SALARY REQUIREMENTS. ALL AP- PLICATIONS CONFIDENTIAL. BOX M-157, BROADCASTINC FOR SAUE — Equipment FOR SALE: | Model 702-10, 3 deck Tape- | Athon, 7y2 IPS. 2 designed for j stereo, 1 monaural. Box 2345, I Amarillo, Texas. EMPLOYMENT SERVICE OPPORTUNITIES! ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS MIDWEST SATURATION Write for application NOW BROADCAST EMPLOYMENT SERVICE 4825 1 0th Ave. So. Minneapolis 17, Minn. WANTED TO BUY — Stations FM Station Wanted Chicago-Milwaukee area. Send Basic Information in confidence. Box M-99, BROADCASTING -„„_! WANT TO BUY New Mexico AM station. Will keep your reply confidential. Box 853, Plainview, Texas. FOR SALE Stations WILT GUNZENDORFER AND ASSOCIATES Licensed Brokers Phone OL 2-8800 864 So. Robertson, Los Angeles 35, Calif. CALIFORNIA Profitable daytime station in dyna- mic growth, and desirable living1 area. Well-equipped and beantifuUy appointed. Priced at little more than average annual cash gross of over $80,000. Excellent terms to qualified buyer. Box M-42, BROADCASTING To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS Vt. small daytime $ 80M SOLD Conn. single daytime 150M terms Ca. single fulltime 85M 35M N. E. medium power 125M 29% Pa. suburb daytime 95M terms buying and selling, check with W CHAPMAN COMPANY INC. 2045 PEACIITREE RD., ATLANTA, GA. 30309 STATIONS FOR SALE ROCKY MOUNTAIN. Daytime. Volume $100,000. Priced at $150,000. 29% down. NEW ENGLAND. Fulltime. Exclusive to mar- ket. Priced at $85,000. 25% down. JACK L STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California NEED HELP? LOOKING FOR A JOB? SOMETHING TO BUY OR SELL? For Best Results You Can't Top A CLASSIFIED AD in BROADCASTING THE BUStNESSWEEKLY OF TSLBVtSIOH AND RADIO i GUNZENDORFER i CALIFORNIA $25,000 down. FOR DAYTIMER asking $75,000. LAS VEGAS NEV. Daytimer $175,- 000. 102 BROADCASTING, October 14, 1963 Continued from page 97 to university. WCBB-TV will be integral part of state network, rebroadcasting sub- stantially all programs originated at uni- versity's* Orond main studior Action Oct. 3. ■ By letter, commission dismissed, for failure to prosecute, application of Con- tinental a:: a dcasrtnr Ccm. for renewal cz lrcer.se ci KWTX FM 5: Lou:; ar.c re- quested licensee to surrender license and other instruments of authorization to com- mission for cancellation. (Station has been silent since Feb. 20, 1962.) Action Oct. 3. Routine roundup ACTIONS BY REVIEW BOARD Bv : Ga . oraer m o W. Ray ;g Co. for Krncut to stnKe to bureau's com- j enlarge issues, ot participating. isl Radio postpone t appliea- 92. Action Oct. ACTIONS OX MOTION'S By Office of Opinions and Review ■ Commission, by office of opinions and review, granted recuests bv Tibton County Br:ad:asters V,"KBL . .' • and S *- by County Broadcasters Inc. (WHEY) , MiTl- ington. both Tennessee, to extend time to Oct. 11 to file exceptions to initial decision in proceeding on applications for renewal of licenses. Action Oct. A By Chief Hearing Examiner James D. Cunningham ■ Designated Exarniner Thomas K. Dona- hue to preside at hearing in proceeding on applications of Sunbeam Television Corp. for renewal of license of WCKT(TV) (eh. 7 Miami and C:~ rr. unity Brtadcastir.f Corp. for new station on that channel in Miami; scheduled prehearing conference for Nov. 4 and hearing for Dec7 11. Action Oct. 7. ■ Granted petition by Station View Realty Co. insofar as it seeks dismissal ox applica- tion for new TV on channel 19 in Cleveland and dismissed application with prejudice: retained in hearing status remaining appli- cations of Cleveland Broadcasting Inc. and Community Telecasters of Cleveland Inc. in consolidation. Action Oct. 4. ■ Ordered that hearing will be convened Dec. 9 in Tiiton. Ga.. in lieu of Washington, as originally scheduled, in matter of revoca- tion of hcenseof WTTF Tifton and renewal of license of WDMG Douglas, both Georeia. Action Oct. 2. By Hearing ter Charles -J. Frederick ■ Granted petition by Cleveland Broad- casting Inc. to continue Oct. 18 prehearing conference t: Oct. 25 in Cleveland FY channel 19 oroceedir.g in Decs. 15153-4. Ac- tion Oct 4. By Hearing Examiner Arthur A. Gladstone ■ Granted petition bv WendeTl-Zebulon Radio Co. . Rio Piedras San Juan i . and Mid-Ocean Broadcasting Corp.. San Juan, both Puerto Rico. Action Oct. 2. By Hearing Examiner Annie Xeal Huntting ■ In consolidated AM proceeding on ap- plications of Xewton Broadcasting Co.. Xew- ton. Mass., and Transcript Press- Inc.. Ded- BROADCASTINS, October 14. 1963 ham, Mass.. denied request by Xewton that rephes to opposition to petition for exten- sion of time and to Broadcast Bureau's re- sponse to petition for extension of time be accepted and considered with Sept. 24 peti- tion, which was granted in part by order re- leased Sept. 27. without prejudice to in- corporating such replies by reference in petition for further extension of time should it become necessary to request extension bevond that permitted bv order released Sept. 27. Action Oct. 3. By Hearing Examiner David L Kraushaar ■ Granted joint motion by all parties other than Broadcast Bureau who have participated in hearing on AM application of Hampden -Hampshire Corp. (WHYN) , Springfield, Mass.. to correct transcript of hearing and corrected same except as noted. Action Oct. 4. By Hearing Examiner Jay A. Kyle ■ Scheduled oral argument for Oct. 11 on request by Progress Broadcasting Corp. WHOM i , Xew York, to postpone date for exchange of exhibits and commencement of hearing in proceeding on AM application. Action Oct. 4. By Hearing Examiner Forest L. McClenning ■ Granted joint motion by applicants to correct transcript in Perrine-South Miami. Fla.. TV channel 6 proceeding. Action Oct. 2. By Hearing Examiner Herbert Sharfman ■ On oral request of parties in proceeding on application of Xorth Atlanta Broadcast- ing Co. for new AM in Xorth Atlanta. Ga., reopened record and scheduled further con- ference for Oct. 4. Action Oct. 3. BROADCAST ACTIOXS by Broadcast Bureau Actions of Oct. 8 KVWM Show Low. Ariz. — Granted CP to change frequency from 1050 kc to 970 kc; increase power from 250 w-D to 1 kw-D: install new trans, and make changes in ground system: condition. KDCO(FM) Riverside, Calif .—Waived Sec. 3.208(a) (2) of rules and granted mod. of license to extent of permitting establishment of main studio location and remote control point in San Bernardino. Calif, t location of KFXM xnaiT! studio). WHDH-FM Boston — Granted license covering decrease in ERP. increase in ant. height, change in trans, location, installation of new trans, and deletion of remote con- trol: without prejudice to such further ac- tion as commission may deem appropriate in light of case Xos. 17785 and 17788 current- ly pending before U. S. Court of Anneals. D. C. Circuit. "WOUB-TV Athens, Ohio — Granted CP to change ERP to 195 kw vis. and 98.5 kw aur.; change type trans, and make changes in transmission "line and equipment; condi- tion. WQXI Atlanta, Ga. — Granted CP to in- stall alternate-main nighttime and aux. day- time trans, at main trans, site; remote con- trol permitted with non-DA. WCRB-FM Waltham, Mass. — Granted CP to increase ERP to 11 kw and change type trans.; remote control permitted. Actions of Oct. 7 WATR-TV Waterbury, Conn. — Granted re- newal of licenses for TV and auxiliary. K07BS Lower Evans Creek at Rogue River. Ore. — Granted assignment of license of VHF TV translator station to Rogue River Translator Association (K03BZ. Rogue River, Ore. I ; no monetary consideration. KL2XAR Honolulu — Granted license for experimental TV (translator) station to con- duct site tests and for limited demonstration of principles of operation; conditions. WGH Xewport News. Va. — Granted CP to change daytime trans, and ant. location to FM site and install new daytime trans.; remote control permitted while using non- DA; correct ground system; condition. K04AM Broadus. Mont. — Granted CP to replace expired permit for new VHP TV translator station. WSGB Sutton, W. Va. — Granted mod. of CP to change ant.-trans. and studio loca- tion. ■ Following were granted extensions of completion dates as shown: KJFL.-TV Du- rango, Colo., to Dec. 31: KMJ-TV Fresno, Calif., to March 12. 1964. Actions of Oct. 4 WHIH Portsmouth, Va. — Granted author- ity to operate with sign-off at 7 pjn. daily for period ending Dec. 29. u Granted licenses for following: WBZE Wheeling. W. Va., and specify main studio and trans, location; WMSG Oakland, Md.; WISZ Glen Bumie. Md.. and specify type trans.; WVOB Bel Air, Md., and specify type trans, and studio location same as trans, location; WCTR Chestertown. Md., and spec- ifv tvpe trans.: WBCI-FM Williamsburg. Va.: WHTS-FM Bluefield. W. Va.. and speci- fy main studio location; *WTSC-FM Pots- dam, X. Y., and redescribe trans, and studio locations. Actions of Oct. 3 KJSK-FM Columbus, Xeb.— Issued modi- fied CP. pursuant to Doc. 14185. to change frequency to 96.9 mc. ERP to 35 lew and ant. height to 200 feet; conditions. ■ Issued modified licenses, with condi- tions, of following stations pursuant to Doc. 14185: KJRG-FM Xewton, Kan., 92.3 mc: ERP 75 kw: ant. height 195 feet: WJCW-FM Johnson City. Tenn., 101.5 mc: ERP 65 kw; ant. height 1380 feet: remote control per- mitted: WKIC-FM Hazard. Ky.. 101.1 mc; ERP 35 kw: ant. height 450 feet: rerr.cte control permitted: KSEO-FM Durant, Okla.. 107.1 mc: ERP 720 w; WSOC-FM Charlotte, X. C, with frequency as 103.7 mc; WBBQ- FM Augusta, Ga., with frequency as 104.3 mc, and soecifv studio location as Xorth Augusta, S. C; WELL-FM Battle Creek, Mich., with frequency as 103.3 mc, ant. height as 205 feet and specify type ant.: WSTR-FM Sturgis. Mich., with frequency as 99.3 mc. and specify type ant.: WY'ZZ(FM) Wilkes-Barre. Pa., with frequency as 92.9 mc, ant. height as 1.060 feet, and specify type trans.: KPOJ-FM Portland. Ore., with frequency as 98.5 mc. Actions of Oct. 2 Petan Co.. Petan Ranches. Xev. — Granted CP's for new VHF TV translator stations, on channels 10 and 12. to translate programs of KBOI-TV (ch. 2) and KTVB(TV) (ch. 7), both Boise. Idaho. KTDO Toledo, Ore. — Granted increased daytime power on 1230 kc, from 250 w to 1 kw, continued nighttime operation with 250 w and installation of new trans.; conditions. WBGX Bowling Green. Ky. — Granted in- creased daytime power on 1340 kc, from 250 w to 1 kw, continued nighttime operation with 250 w and installation of new trans.; remote control permitted: conditions. WDKE-FM Hamden, Conn. — Granted mod. of CP to change type trans, and type ant. and specify studio and trans, location. K71BE, K75BC. Beatrice, Xeb. — Granted mod, of CP's to make changes in ant. system for UHF TV translator stations. Rulemakings PETITIOXS FOR RULEMAKING FTLED ■ WXXJ-AM-FM Xewton, X". J. — Requests institution of rulemaking proceeding look- ing toward removal of FM channel 272 from Franklin, X. J., to Xewton to replace channel 279. which is now used by WXXJ- FM. Received Sept. 27. ■ KRYT Colorado Springs — Requests in- stitution of rulemaking proceeding looking toward allocation of FM channel 284 (104.7 mc) to Colorado Springs, conditioned on its use at site 64.6 miles or more distant from site of KTGM Denver. Received Sept. ■ WSMT Sparta. Term. — Requests amend- ment of rules so FM channel 288A be allo- cated to Sparta. Received Sept. 27. ■ Advisory Council on Educational Tele- vision of Commonwealth of Virginia — Re- quests institution of rulemaking proceed- ing looking toward assigning and reserving for educational use channels set forth as necessary further step toward establishment of commonwealthwide educational television system: Arlington, add *44 or *82; Bluefield. add *47: Bristol, from 5. 75 to 5. *75, 81; Courtland. add *69: Danville, from 24 to •24, 68; Fredericksburg, from 47 to *47. 63: Kenbridge. add *58: Lvnchburg. from 13. 16 to 13, *16, 62: Xorton. from 52 to *52, 71; Onaneoek. add *34: Saluda, add *46: Staun- ton-Waynesboro, from 36. 42 to *11, 36. 42: Williamsburg, from 17 to *17. 51: Win- chester, from 28 to *28, 74 or 80: Wytheville. add *77. Received Sept. 30. (FOR THE RECORD' 103 Be an American Leader. . . BE A NAVAL OFFICER High School seniors and graduates may earn a com- mission in the Regular Navy or the Marine Corps through the Naval Reserve Officer Training Corps (NROTC) College Program. For a patriotic career, young United States citi- zens, from all ethnic groups, who can pass a rigid physical examination, must file application prior to the 4th Friday in November to take the qualifying When you plan your nation wide NROTC Educational Examination on the 2nd Saturday in December. Your Navy can help you complete your college education and qualify for a commission in the Navy or Marine Corps. For test application blanks and qualifying details see your high school principal, guidance counselor or your Navy Recruiter. Be a better American — Be a Naval Officer. future . . . The United Slates Government did NOT pay for this message. The Navy Recruiting Service wishes to express its deepest appreciation to the CURTISS -WRIGHT CORPORATION j§| Wood-Ridge. N.J. for their patriotic zeal. 104 Broadcasting, October r 1963 OUR RESPECTS to Robert Morton Werner A thorough 'education' in client, agency and network fields Mort Werner is in one of the more responsible posts in the NBC executive suite at 30 Rockefeller Plaza, New York. Mr. Werner is vice president, pro- grams. NBC-TV. This places him in the catbird seat or near the hot seat, de- pending to a large measure on the out- come in a TV season of such indeter- minates as the public's appetite, taste or disposition. Mon Werner can reduce the equation even further by this comment: "What do I do in my spare time? I practice playing on my piano, in case I have to go back to it." If programing people are going to talk to themselves, this is the time of year for it. One season has just begun and already it's necessary to think, plan and scheme for a year later. There is hardly time to carefully chart the box- score on this season because the one coming up needs immediate attention. Mr. Werner, however, talks to people other than himself. A broadcast veteran (he was in the business at 14. when some of today's other successful moguls were still in knee pants), Mr. Werner is generally recognized as one of the most respected executives in the broadcast field. And when Mort Werner takes time to chat, it's more than likely he's going to be as interesting as the latest and hottest program pilot around at NBC. Program Sledding ■ Has it become more hectic and tougher for the TV programer in recent years? Mr. Werner is in the affirmative : "Programing," he says, "is now more competitive. People are more demand- ing. The TV business decision rests on various factors. Some are variables. It's like the dress designer who has to judge public taste before the public sees the design. You can bomb out as easily in dress designing as in TV programing." Mon Werner apologizes for having to speak in platitudes, but he says, "How else can I say that what NBC is trying to do is to really diversify and balance its schedule? "We are not just going for the big audience. We are placing our hopes on what we think people will want in the future/' If Mr. Werner appears cautious it's because NBC may be premature in judg- ing future audience tastes. The network, it's said, is taking a calculated risk that the public is ready for adventure and drama which have different "levels," offering in particular, according to Mr. Werner, "deeper, more meaningful and better produced" dramatic showcases. Or to put it blundy: "Strong, emo- tional drama." Already ahead of the pollsters. Mr. Werner says. "We know with this drama we may not get the mass audience necessarily. But we are looking for the 'different' TV audience, one that will want and appreciate the best in drama. Dick Powell Theater [now off] and Eleventh Hon?- on NBC and The Defenders on CBS are the type shows which were steps in that direc- tion." Busy Youth ■ At the age of 15 (he was born on May 5. 1916, in San Fran- cisco), Mon Werner worked at kggc San Francisco (now ksn). broadcasting to high school students on the basis of a percentage of the business he brought in. He also led a dance band. He sang, too — at kfrc in San Francisco, becom- ing a "personality" with Columbia-Don Lee Broadcasting System, continuing this association in Los Angeles when it became the hub of radio activity on the West Coast. Later he worked as a program direc- tor for kmtr. now klac. and also was associated with the Phil Harris band on a nightly transcontinental radio broad- cast. He also helped develop and was MC on Sing With Your Favorite Band. On March IS. 1939. Mr. Werner mar- ried Martha Wilkerson, an employe at the station. Mrs. Werner is a talented, veteran script writer. Among her credits: Hollywood Star Theatre, Big Town and Big Story- on radio: Robert Montgomery Presents. Somerset Maugham Playhouse and various episodes in leading network series on TV, and motion picture scripts for Paramount and Columbia. During World War II. Martha was "GI Jill" on the Armed Forces Radio Services, 1941- Mr. Werner 49. The Werners' older daughter (mar- ried name is Carol Werner Tieg) carries on a showbusiness tradition — she is a singer on TV as Carol Werner. Another daughter, Jill Werner, 16, is a student at Scarsdale, N. Y.„ high school. In 1941, Mort Werner was made pro- gram director for the Office of War In- formation in San Francisco, and in 1943 joined the AFRS as program director. After the war, Mr. Werner in 1946 formed a summer stock theater with associates at Laguana Beach. Calif. He then entered station management and with a group developed khum in Eu- reka, Calif., and also applied for a con- struction permit for a station in Ven- tura. Calif., erecting kven there and with which he was associated as general manager. He also was consulted by other stations on operations and sales. In 1951 his career began in network- ing, joining NBC in New York where under the aegis of Sylvester L. (Pat) Weaver, Jr.. Mr. Werner was involved with the Today show from the blue- print stage, and later also with the Home and Tonight shows. (He was executive producer of all three.) During his early NBC association, Monitor on the radio network was developed. Among the stars Mr. Werner helped launch: Steve Allen. Jack Paar, Johnny Carson and the late Ernie Koyacs. Mr. Werner worked at NBC in tele- vision's development years — another series then created was the afternoon Matinee live drama show. In February, 1955, Mr. Werner was named director of participating programs, NBC-TV, and later in the year, national program director. In December. 1955. he was elected vice president, national pro- grams, and in 1957, as vice president, television daytime programs. In July of 1957, Mr. Werner worked the client field, joining Kaiser Industries as a vice president. At Kaiser, Mr. Werner concentrated in the advenising and broadcasting fields. During this time, he says, "I got real lucky. We be- came associated with Maverick for Kaiser on ABC-TV," and Kaiser pur- chased khvh(tv) Honolulu. Mr. Werner joined Kaiser's advertis- ing agency, Young & Rubicam. as vice president and director of radio and TV in October of 1959, becoming senior vice president and member of the execu- tive committee a vear later. On July 17, 196L Mr. Werner re- joined NBC-TV as its man in charge of the network program department, and with his present title. Said Mr. Werner: "I returned to NBC, but with a thor- ough 'education' in the client, agency and early TV network fields." BROADCASTING, October 14, 1963 105 EDITORIALS Who's in charge here? THE administration of the television and radio codes of the National Association of Broadcasters is, to use the most charitable description, in a state of uncertainty. As of Oct. 15 Robert D. Swezey becomes the lame duck director of the code authority. Having chosen not to seek renewal of his contract which expires on that date, Mr. Swezey will stay on at half pay until a successor is appointed. The future of the codes is also cloudy. If anybody has thought out a specific plan of action for code amendments or enforcement, he is keeping it quiet. Right now the code apparatus is running on its own momentum, a dwindling source of energy. As reported in this publication last issue, LeRoy Collins, the NAB president, has presented to the television and radio code boards a plan of action that at least some board members feel is no plan at all. Governor Collins told the boards that he wanted the code structure to become "dy- namic, " but he failed to be specific in proposing how the new dynamism might be achieved. Later he explained that he thought it his mission not to be specific but to discuss his "broad-gauge thinking" with the boards. Whatever the gauge of thinking that is now going on, the code machinery is stalled on the tracks. Governor Collins may not have planned things this way, but the present inertia in code affairs is suited to the purpose of any NAB president who aspires to assume a role of leadership in the profession's own disciplinary machinery. If the code apparatus starts moving again, broadcasters may find Governor Collins at the throttle and themselves going along for the ride. About the only concrete indication of intentions that the NAB president conveyed to the code boards a fortnight ago was that he was looking for a new code director who would see eye to eye with him. The new director, he said, ought to exercise "vast powers to develop and initiate concepts far more dynamic than the cautious trails of the past." What the NAB president is obviously looking for is a code director who will take orders from him. There is little standing in the way of his choosing anyone he wants. The association's bylaws give him the power to make the selec- tion, with the approval of the main NAB radio and tele- vision boards. The code boards — whose members are ap- pointed by the NAB president — have no say whatever. The question now confronting broadcasters is whether they want to help shape the future policies of the radio and television codes and be a party to the selection of the code boss. They must also decide what kinds of codes they want. If they cannot come to specific understandings on those subjects before the meeting of the NAB boards next January, they will by default have given Governor Collins not only the cause but indeed the mandate to hand them a man and a program. Not by ratings alone IF audience ratings were abolished next week (or if they had never been invented) would advertisers buy the broadcast media? There is a simple answer. It is spelled out in such names as Procter and Gamble, Joe's Used Car Lot, General Foods, Mrs. Murphy's Chili Parlor, Hallmark Cards, Alberto- Culver, Glutz Bargain Basement and Wrigley's chewing gum. By whatever means it is reached, the pay-off is and always has been in the balance sheet. Long before there were ratings the local merchant knew, when he toted up the day's receipts after using an announcement or two and 106 counted an increase over what he did before he used radio, that his advertising paid off. Chevrolet knew it too in the 1930's when it used mechanical transcriptions for its "Melody Moments" on local stations and thereby acquired consistent leadership in the low price field. Through more sophisticated techniques, local and national advertisers know today that without television and radio exposure, success is impossible for most consumer products. They know it, not by audience measurements alone, but by the balance sheet. They have seen great trade names and good products slip into oblivion, and they have seen new ones capture the market almost overnight through judicious use of the broadcast media. All of the audience measurements ever conceived and those now being incubated wouldn't sell a dollar's worth of time if the manufacturer or the service did not get the result in increased sales, whether they be in Cadillacs or catsup. Ratings, even with their obvious shortcomings, are tools of value in appraising programing vehicles, selecting stations and networks and perhaps in providing the agency with a method of proving that prudent buys are being made. The great danger is that government might move in. There are congressmen who contend legislation can be de- vised to control ratings under the Fair Weights and Measures Act. Ratings, they argue, are a "measure" and if the public is being deluded by them, Congress can legislate. Positive steps are being taken to correct rating short- comings from within. These should be brought to speedy fruition. In the process it should be recognized that ratings are important as an element but not as the end-all of media selection. Buyers cannot be criticized for pressing media to under- write research of infinite depth. They are open to criticism, however, when they encourage government to move in, as was done following FCC Chairman E. William Henry's speech on regulation of commercials, particularly when their own vulnerability is so apparent. The biggest task confronting all segments of advertising — manufacturers, agencies and media — is to prevent govern- ment from moving in. If ratings are controled; if limita- tions are placed on commercial time, what's to prevent government from deciding how much advertising there may be in newspapers or magazines or on billboards? And next, of course, would be the program or "editorial" content. Drawn for BROADCASTING by Sid Hix "On this nighttime car radio listening survey, let's skip the ones on dark, shady streets." BROADCASTING, October 14, 1963 We've just re-invented TV. For the last 15 years, more or less, television at the local level everywhere has looked as if it were surprised by the Twentieth Century. No more is this the case at WBAP TV. We believe that television has unfulfilled visual responsibilities, unused visual capabilities. And we've been busy with our consultant designer, Crawford Dunn, doing something about it. Somebody had to be first; we're glad it was us. Our viewers are, too. Fort Worth Dallas £B WEEKENDS ARE DIFFERENT.. .SO IS MONITORS People go woodsy, weekends . . . leaves are rustled. ..junk gets shuffled . . .and the air is astir. . .with blue smoke . . .Autumn mist . . .and radio . . .David Wayne. . . Barry Nelson . . .your commercial . . .James Daly. . . Frank McGee ...your commercial .. .and the news...Selma Diamond. . .some voice. .. Jonathan Winters... some line... your commercial .. .some product ... Nichols and May ... Basil Rathbone... Ethel and Albert... and sports, too?... Mel Allen ... Joe Garagiola . . . some program ... is this radio? . . . aah! . . . it's WEEKEND MONITOR . . . NBC RADIO. 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO OCTOBER 21, 1963 Nothing certain as unions, industry meet Radio is the most complex buy, according on spot payment battlefield 31 to Brother's Manuel 44 Budget Bureau shuffles 58 markets, drops 'How to cope with government' is theme Los Angeles to 3d place 34 of Hartford NAB conference 54 COMPLETE INDEX PAGE 7 * » SPOT TV MODERN SELLING >5!OS DiVtS'ON ;W YORK • CHICAGO • ETROST • LOS ANGELES •LANTA » BOSTON • DALLAS SAN FRANCISCO • ST. LOUIS Successful advertisers use Spot Television. More and more of them are turning to Spot TV to reach the viewers they want in exactly the markets they want. These quality stations offer the best of Spot Television in their markets. KOB-TV Albuquerque WSB-TV Atlanta KERO-TV Bakers? ield WBAL-TV Baltimore WGR-TV Buffalo WGN-TV Chicago WLW-T Cincinnati WLW-C Columbus WFAA-TV Dallas WLW-D Dayton KDAL-TV Duiuth-Superior WNEM-TV Flint-Bay City KPRC-TV Houston WLW-I Indianapolis WDAF-TV Kansas City KARD-TV Kansas State Network KARK-TV Littie Rock KCOP Los Angeles WiSN-TV Milwaukee KSTP-TV . Minneapolis-St Paul WSM-TV Nashville WVUE New Orleans WTAR-TV. Norfolk-Newport News KWTV Oklahoma City KMTV Omaha KPTV Portland, Ore. WJAR-TV Providence WROC-TV Rochester KCRA-TV Sacramento KUTV Salt Lake City WOAI-TV San Antonio KFMB-TV San Diego WNEP-TV.Scranton-Wilkes Barre WTHI-TV Terra Haute KVOO-TV Tulsa THE BIG RADIO BUY IN THE U. S. A 0.5 milivolt line-daytime coverage BIG AGGIE LAND Since 1922 the powerful voice of WNAX-570 has held the attention of folks throughout five-state Big Aggie Land. Personalities, News and Programming have made WNAX a great station . . . the tremendous area covered by this unique station makes it a great buy. How great? Well, almost 4 million people live within the 0.5 milivolt line. Big Aggie Land residents last year had a total spendable income of over 7 billion dollars. Last year, too, retail sales exceeded 5 billion dollars. In all, there are 1,216,400 households in vast and prosperous Big Aggie Land. Naturally all of them are not WNAX fans. But we have our share! That's the tre- mendous share you get when you buy WNAX-570. IT'S A FACT . . . YOU SELL FARM RICH BIG AGGIE LAND ON WNAX-570 ... SEE YOUR KATZ MAN. I ' THK THE KATZ AGENCY. WNAX-570 CBS RADIO PROGRAMMING FOR ADULTS OF ALL AGES PEOPLES BROADCASTING CORPORATION Sioux City, Iowa. Sioux Falls and Yankton, South Dakota Represented by Katz PEOPLES BROADCASTING CORPORATION WNAX. Yankton, S. Dak. A KVTV, Sioux City. Iowa S WGAR. Cleveland. Ohio WRFD, Columbus- Worthinqton, Ohi, ! ft ■■ r* tSmSmm fiji value added by manufacturing operations MULTI-CITY TV MARKET The WGAL-TV market is stable, diversified, prosperous. Its 4,990 manufacturing estab- lishments are highly important to the overall stability of this area, which has a prosperous population of nearly three million. Prime pros- pects for you— this Channel 8 station reaches them, sells them. In its area— WGAL-TV is more resultful than any other station, has more viewers than all other stations combined.* 'Statistics based on ARB data and subject to qualifica- tions issued by that company, available upon request. Market figures: latest U.S. Census SAL-TV Channel 8 316,000 WATTS STEINMAN STATION . Clair McCollough, Pres. Representative: The MEEKER Company, Inc.* New York • Chicago • Los Angeles • San Francisco 4 BROADCASTING, October 21, 1963 CLOSED CIRCUIT^ — Loevinger judgeship? Is Lee Loevinger, FCCs last-in commissioner, to be first out? Report, which couldn't be confirmed, is that federal judgeship is in offing for 50- year old Minnesotan who. in four months, has become FCC"s most con- troversial and best publicized member. Report is he will have district judge- ship in Midwest circuit within 90 days and that it wouldn't make FCC Chair- man E. William Henry unhappy. Justice Department said Friday there are no existing vacancies but that retirements of several elderly judges may be imminent. Judge Loev- inger joined FCC after two years-plus as assistant attorney general in charge of antitrust division, in which post he was said to have been at odds, occa- sionally, with his boss, Attorney Gen- eral Robert Kennedy. Previously he had served year as associate justice of Minnesota Supreme Court. He became commissioner on June 11 to fill un- expired term of Newton N. Minow. which runs until June 30, 1968. Henry shuttle FCC Chairman E. William Henry, who returns to Washington this week after three weeks in Europe, may be off again after attending FCC meeting Thursday (Oct. 24). He plans to re- turn to Geneva for wind-up of inter- national space communications con- ference as senior advisor to U.S. dele- gation at sessions that will determine allocations for communications satel- lites. Mr. Henry attended first two weeks of conference, spent several days in London with communications officials, and would return for wind-up of five wreek, 70-nation ITU sessions at w-hich agreement is hoped for. So far Soviet, as usual, is toughest adver- sary. Television chasers National Association of Claimants Counsel of America is at it again. Earlier this year association's com- plaint about CBS-TV's "Smash-up" drama raised question whether FCCs fairness doctrine applies to dramatic programs (Broadcasting. Sept. 16). Now association is concerned about Oct. 3 episode of NBC-TV's Dr. Kil- dare, which dealt with risk of mal- practice suits run by doctors who per- form good Samaritan role of going to aid of injured person. NACCA wrote commission that, as in case of "Smash- up." which dealt with fraudulent auto injun- claims. Kildare program was attempt to prejudice public and juries against claimants in damage suit cases. Association, reportedly, simply wants commission to keep such programs off air. Commission hasn't discussed matter yet, but is expected to tell as- sociation that FCC is barred by law from censoring programs. Meanwhile, resolution of "Smash- up" complaint — which involves ruling on whether fairness doctrine applies to dramatic shows — is still pending before FCC. Letter to CBS-TV set- ting forth FCCs position has been drafted. But absence of one or more commissioners from past three meet- ings has prevented commission from taking final action on it. Vigilantes Some 50 broadcasters have quietly gone to work at state level and in Washington to counter anti-broadcast- ing proposals of FCC and individual congressmen. They are members of loosely-knit legislative liaison commit- tee of National Association of Broad- casters. Committee, with at least one representative from each state, was authorized by NAB board in June on motion of John Coyle, kvil Dallas. Members are not being announced on ground publicity would impair their effectiveness. ARF, ARB, and RKO RKO General Broadcasting has signed with Advertising Research Foundation for ARF's consulting serv- ice in connection with American Re- search Bureau's Detroit study that'll test radio methodology. ARB study, which tentatively is scheduled to get into field next month, was commis- sioned by RKO (Broadcasting, Sept. 23). ARF's services — through its technical committee — will be available on Detroit project throughout study period. Home for FCC Pressure is still on for headquarters building for FCC in lieu of borrowed space from Post Office Department, plus renovated space across street. Although General Sendees Adminis- tration has plans for building, also to house other independent agencies, ef- fort is being made to raise priority so that project can be undertaken within next year or two rather than decade hence. There's considerable support in Con- gress for headquarters complex to house several independent agencies in area of Capitol Hill. Independent agencies are arms of Congress and are responsible to that branch rather than to executive branch. According to this reasoning with agencies — or most of them — physically located near capitol, image of congressional allegi- ance would be emphasized. Rating ranges Until last week staff of House Spe- cial Subcommittee on Investigations had been almost adamant in insistence that ratings figures be expressed in ranges to serve as constant warning they are just estimates. Now Charles P. Howze Jr., staff director and author of report being compiled, is under- stood to be giving more weight to ar- guments of some leading researchers against ranges. Mr. Howze admits range idea "presupposes a true proba- bility sample, and there ain't much of that in the audience research measure- ment field." Although he made strong pitch for ranges at Advertising Research Foun- dation conference in New York (Broadcasting, Oct. 7). Mr. Howze is far from making up his mind. On Oct. 10 in Washington he was shown how ranges are digested in computers by Albert E. Sindlinger, researcher who advocates ranges. Mr. Sindlinger had invited entire subcommittee to watch computer demonstration, but Mr. Howze was only one who showed up. Do-it-yourself tape Cinerama Telcan, which hopes to market low-priced home TV tape re- corder in U. S. before end of 1964 (Broadcasting, Sept. 9), may have competition in field sooner than ex- pected. At recent meeting in New York of executives of Fairchild Cam- era & Instrument Corp. and group of security analysts, Fairchild revealed its development of similar recorder at Winston Research Corp.. Los Angeles. Latest word from Cinerama: demon- stration of Telcan recorder within five weeks. Swiss movement Tiny Switzerland, one of the few remaining holdouts against commercial TV, has decided to let down bars in spite of newspaper opposition based on fear of loss of advertising. At outset commercials would not be permitted after 8:30 p.m. or on Sundays. But presumably alcoholic beverage adver- tising w:ould be allowed. It's estimated there are nearly 400,000 sets in country. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W.," Washington, D. C, 20036. Second-class postage paid at Washington, D. C, and additional offices. Acquisitives* are diversified in Cleveland Cleveland is not a one industry city! Cleveland ranks third with the number of the nation's top 500 manufacturers located within WJW-TV's coverage . . . just behind the big financial centers of New York and Chicago. Cleveland business is diversified over many basic industries— steel to satellites . . . paint to printing . . . tires to trucks . . . machinery to mining. That's why acquisitives have steady employment in Cleveland. *Ac-quis'-i-tive — given to desire, to buy and own. LOS ANGELES KGBS PHILADELPHIA WIBG CLEVELAND W]W MIAMI WGBS TOLEDO WSPD DETROIT WJBK NEW YORK MILWAUKEE WIT LTV CLEVELAND WJW-TV ATLANTA WAGA-TV TOLEDO WSPD-TV DETROIT WJBK-TV ACQUISITIVES WATCH WJW*TV BROADCASTING, October 21, 1963 STORER BROADCASTING COMPANY WEEK IN BRIEF Negotiations for new contract for performers in TV spot and local commercials begin today. AFTRA and SAG pushing for hikes; management is expected to seek continuance but with some revisions. See . . . AFTRA-SAG CONCESSIONS ASKED ... 31 Budget Bureau in Washington establishes four new standard metropolitan statistical areas and revises 58 others. Los Angeles drops to third place in population ranking; other changes take place. See . . . METRO AREAS ... 34 Collins says FCC only following dictates of public in prodding broadcasters. Commission has taken no puni- tive action against licensees, NAB president declares at Hartford meeting. See . . . HOW TO FIGHT THE BATTLE? ... 54 If pay TV comes into being it will be a sad day for view- ers, Kluge tells Pulse luncheon. Also objects to govern- ment limits on commercials, AM-FM separation, but calls for clearing out "jukebox" radio. See . . . KLUGE LASHES AT PAY TV ... 65 Tatum tells 4A meeting that improvement of practices and better understanding by public of advertising's role will be major project. Planned are national study, eco- nomic investigation and central policing agency. See . . . STEPS TO IMPROVE ADVERTISING ... 40 Commissioners are unhappy and uneasy about backlog on license renewals, and hope to do something about it. More than 500 are backed up in FCC's processing line, nearly 100 because of programing questions. See . . . SOMEWHERE A GUIDELINE SHINES ... 66 Radio is a good buy, but agencies have lots of trouble with it. D. P. Brother's Manuel tells RAB meeting that problems arise because of large number of stations, inundation of research and market data. See . . . NOTHING SIMPLE ABOUT RADIO ... 44 Governmental influence on broadcasters is center of battle over "Reuther Plan." Memorandum, submitted two years ago, recommends pressure on stations to counter spokesmen of "radical right." See . . . FAIRNESS CAUGHT IN MIDDLE ... 80 If the danger of smoking is officially acknowledged and the FTC doesn't act, perhaps the FCC should rule that cigarette advertising on the air is against public interest, Senator Neuberger says in book. See . . . REACTION TO CIGARETTE PLEA ... 46 U. S. joins television program exporters in protesting Brazilian decree which discriminates against American programs. Ban on certain programs in prime time hits mainly U. S. programs. See . . . STATE AIDING PROGRAM BATTLE ... 86 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 31 BUSINESS BRIEFLY 49 CHANGING HANDS 60 CLOSED CIRCUIT 5 DATEBOOK 12 EDITORIAL PAGE 106 EQUIPMENT & ENGINEERING .... 72 FANFARE 70 FATES & FORTUNES 88 FINANCIAL REPORTS 85 FOR THE RECORD 93 INTERNATIONAL 86 LEAD STORY 31 THE MEDIA 54 MONDAY MEMO 26 OPEN MIKE 20 OUR RESPECTS 105 PROGRAMING 76 WEEK'S HEADLINERS 10 ^fill KM BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd Issue (Yearbook Number) published In November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number ?5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street. N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, October 21, 1963 7 The Art of Investing Each Tuesday night at 6:30 WREC-TV presents a 30-minute live public affairs program titled "The Art of Investing." Hosting alternate weeks, Dr. Ralph C. Hon of Southwestern University and Dr. Herbert J. Markle of Memphis State University lead a discus- sion panel comprised of leading ment course. This is another of local investment authorities. Ob- the many public service features jective: not to encourage invest- that continually produce enthus- ing; but rather to provide a back- iastic public acceptance for ground of basic stock market in- WREC-TV and its advertisers, formation and procedures from which an informed public can more intelligently chart its invest- CHANNEL! < MEMPHIS WRECTV® AN OPERATION OF COWLES MAGAZINES AND BROADCASTING, INC. AFFILIATED WITH CBS. REPRESENTED BY THE KATZ AGENCY. Complete coverage of week begins on page 31 AT Late news breaks on this page and on page 10 f\ \ GF TO TEST NEW FEE SYSTEM Two of four agencies to join in services-pay test New system for determining agency services and compensation — with latter on overhead-plus-fees basis as alterna- tive to traditional system built around media commissions — will be tested over two-year period by General Foods and two of its four agencies, Ogilvy. Benson & Mather and Young & Rubicam, both New York. Test starts next April 1. Details were not disclosed Friday (Oct. 18), but authorities indicated compensation plan anticipates continua- tion of conventional 15% agency com- mission payment by media, but with this commission to be passed along to General Foods or credited against sums due from General Foods. Client will determine what agency services it wants for each product in- volved and will pay for these as per- formed. In addition, it will make basic annual payment to cover proportionate part of each agency's overhead ex- penses. New Product Problem ■ One thorny problem at which new system seemed aimed was that of adequate pay for agency work on behalf of new prod- ucts, which most agencies say are al- most invariably costly to them in early stages of product development. "General Foods feels this new ap- proach may well solve the twin prob- lems of tailoring the amount and kind of service to the needs and stage of de- velopment of each product, while at the same time adequately compensating the agency for the services required on new products versus established ones," GF said Friday. General Foods, one of largest adver- tisers in United States, will place system into effect for several products which in aggregate bill estimated SI 2-1 3 million annually (not including new products). Products Named ■ General Foods said Postum. Tang. Gaines-burgers and Swans Down, among Young & Rubi- cam's General Foods account list. will be included in testing phase as will Max- well House ground coffee. Open Pit barbecue sauce and new products al- ready assigned, through Ogilvy, Benson & Mather. Two other GF agencies — Benton & Bowles and Foote, Cone & Belding. both New York — are not af- fected. GF predicted its test probably would cover two years "before the value of the new plan can be assessed objectively" by advertiser and agencies. Among the top-budget General Foods brands unaffected by new plan are Birds Eye Foods, Jello line, Instant Max- well House, all Sanka products, Post cereals. Kool-Aid, SOS. Good Seasons salad dressings and numerous other products. Among products coming under new compensation plan, Tang, Swans Down, Maxwell House ground and Open Pit are active in television: Postum has no measurable spending in TV and Gaines- burgers. though not spending in TV last year, is in network this year. Al- though precise breakdowns were not available. TV estimates for 1962. based in part on Television Bureau of Adver- tising reporting of gross time sales, place Tang at about Sl.l million. Swans Down at S54,000, Maxwell House ground at $3-4 million and Open Pit at nearly $300,000. Fee compensation methods are not new to advertiser-agency relationships. Ogilvy. Benson & Mather now has such system in operation with Shell Oil Co. — begun nearly four years ago — on cost- plus basis. This was initiated by Shell. OB&M also is on cost-plus basis with Sears. Roebuck; International Paper, and KLM among other accounts. William A. Marsteller. chairman of Marsteller Inc.. New York, and of American Association of Advertising Agencies board committee on media policy, in speech last week (see page 40), said, "there is no such thing as standardized agency compensation." To explain, he added, "just about 50% of our gross income comes from fees, while for some agencies it will be per- haps 80 or 85% commissions and 10 to 15% fees." Group turns thumbs down on 'ranges' in ratings Radio & Television Research Coun- cil, meeting in New York, has voted against use of "ranges'" in reporting broadcast program ratings, officials re- ported Friday" (Oct. 18). It was said to be first public stand ever taken by 20-year-old council, a private discussion group of professional broadcast advertising researchers. Vote was said to be about 4-1 against ranges. Announcement said existing ratings services do not have probability sample "which is the measure employed for computing the range." It also said ranges would create impression that any point within ranges is as likely to be correct as any other point, whereas in fact likelihood is highest at midpoint High-income readers? Radio and television station managers wondering what to do about getting their media adver- tising past Federal Trade Commis- sion (see page 70), ought to look at what their fellow tradesmen in print media do. This house ad appeared in cur- rent Roll Call, weekly newspaper published in Washington for edifi- cation and merriment of people on Capitol Hill: "CONGRESSMEN (OUR DE- VOTED READERS), charged with the responsibility of our national budget, SPEND MORE THAN S90 BILLION A YEAR. THAT'S ONE GOOD REASON WHY NATIONAL FIRMS AND IN- DUSTRY SHOULD ADVER- TISE IN Roll Call:' and diminishes in each direction from there. Council said it agreed with range pro- ponents on desirability of reminding users that ratings are imprecise but that it did not think use of ranges would accomplish this purpose. Council limits its membership to 60 researchers representing advertisers, agencies, networks, stations, station reps and ratings services (but ratings services did not vote on range question, authorities said). It is currently headed by Harvey Spiegel of Television Bureau of Advertising. Breck account moved to Y&R American Cyanamid Co.. Wayne, N.J. — recent buyer of John H. Breck Inc. — has appointed Young &. Rubicam Inc., New York to take over all Breck hair preparations now at Reach, Mc- Clinton & Co., New York. American Cyanamid reports that between S4-5 million of S7 million account will be devoted to TV. No funds have been allocated to radio. Reach. McClinton soon will be as- signed new consumer products either from Breck or other Cyanamid divi- sions. Walker buys WMRT-AM-FM Sale of wmrt-am-fm Lansing, Mich., by Stokes Gresham Jr. and associates to William R. Walker group for $200.- 000 was announced Friday (Oct. 18). Walker stations are wism-am-fm Madi- son, wbev Beaver Dam. wosh Oshkosh. ^mmm more AT DEADLINE page 10 BROADCASTING, October 21, 1963 9 WEEK'S HEADLINERS Robert B. Choate elected chairman of board of Boston Herald-Traveler Corp., owner of whdh-am-fm-tv Bos- ton. He was succeeded as president and publisher by George E. Akerson, assist- ant publisher. Hulbert Taft Jr., president and board chairman of Taft Broadcasting Co., Cincinnati, named board chairman-chief executive officer as company amended its by-laws last week to designate board chairman as chief executive. David Ingalls was elected vice chairman, and Lawrence H. Rogers II, formerly exec- utive VP, elected president. John L. McClay, who recently joined Taft after many years with Westinghouse Broad- casting Co., was elected VP in charge of operations. Taft Stations are wkrc- am-fm-tv Cincinnati and wtvn-am- weaq-am-fm Eau Claire, all Wiscon- sin, and wsjm St. Joseph, Mo. Day- timer wmrt operates on 1010 kc with 500 w. wmrt-fm is on 100.7 mc and uses 92 kw. Sale is subject to FCC ap- proval and was handled by Hamilton- Landis & Associates. Dems' tax release called misleading "A clumsy attempt at intimidation" is how office of Senator Albert Gore (D-Tenn.) Friday (Oct. 18) described effort of Democratic National Commit- tee to use radio-TV stations, newspa- pers in campaign to push administra- tion tax bill, which senator opposes. William Keel, national committee re- search head declined to discuss situa- tion until after his testimony today (Oct. 21) before Senate Finance Com- mittee, unit hearing testimony on bill, of which senator is member. Mr. Keel sent suggested news release to Tennessee Democrats that is said to contain implication average Tennessee family stood to benefit $436 from tax cut, but senator's office pointed out av- erage family in state pays only $500 per year total now. Nielsen 30-market study shows nets split week ABC-TV Friday (Oct. 18) on basis of Nielsen 30-market ratings report for second week of new season claimed dominance on Monday, Tuesday and Wednesday, CBS-TV on Thursday and Friday nights, and NBC-TV on Satur- day and Sunday nights. Nielsen week, ended Oct. 13, covered Monday-Sun- day, 7:30-11 p.m. In top 20, CBS-TV placed nine shows, ABC-TV eight and fm-tv Columbus, both Ohio; wbrc-am- fm-tv Birmingham, Ala., and wkyt-tv Lexington, Ky. Robert L. Redd, for past 13 years senior VP in charge of radio-TV for Erwin Wasey, Ruthrauff & Ryan, Los Angeles, elected executive VP in charge of creative services for agency's West- ern division, encompassing branches in San Francisco as well as Los Angeles. New creative plans board, to be ap- pointed immediately, will function with Mr. Redd as chairman. Andrew C. Boyd, senior VP-print copy director, and Jules E. Kopp, senior VP-executive art director, will be permanent members of new board, which will also have ro- tating membership designed to serve each client's creative needs in all ad- vertising media. NBC-TV three. National Nielsen rat- ings are due out Oct. 30. TOP 20 PROGRAMS Monday-Sunday 7:30 to 11:00 p.m. Rank Program, Rating 1 Beverly Hillbillies (CBS) 29.7 2 Bonanza (NBC) 26.5 3 Dick Van Dyke (CBS) 25.7 4 Donna Reed (ABC) 24.9 5 Lucy Show (CBS) 24.7 6 Perry Mason (CBS) 24.3 7 Patty Duke (ABC) 24.2 8 Candid Camera' (CBS) 23.6 9 Ben Casey (ABC) 22.7 10 What's My Line (CBS) 22.5 11 Fugitive (ABC) 22.3 11 Joey Bishop (NBC) 22.3 13 Danny Thomas (CBS) 21.9 13 Saturday Movie (NBC) 21.9 13 Jack Benny (CBS) 21.9 16 McHale's Navy (ABC) 21.7 17 Petticoat Junction (CBS) 21.4 18 My Three Sons (ABC) 21.3 19 Breaking Point (ABC) 21.0 19 Flintstones (ABC) 21.0 'Advocate' going dark Producers of "The Advocate," first play to open on Broadway and TV at same time, were re- ported Friday (Oct. 18) to be planning to close Broadway pro- duction last Saturday night (Oct. 19) after one-week run (story page 76). Westinghouse Broadcasting Co., which put up 60% of Broadway costs and got TV rights for its five TV stations, had no immediate comment beyond observation of spokesmen that play had been re- sounding TV success. TV pres- entation got generally good no- tices, but Broadway reviewers were not enthusiastic about stage production. Equal time, ratings spotlighted by NAB How stations should use ratings in- formation and their legal rights with respect to "equal time" demands in programing of controversial issues were among topics highlighting Friday (Oct. 18) National Association of Broadcast- ers meeting in Minneapolis (see story page 62). NAB staff advised that Fed- eral Trade Commission now is most concerned over station practice of "hy- poing" ratings by special program pro- motions during rating week. Use of standard disclaimers in rating data and expansion of agency presentations to include factors other than ratings were advised. Strict equal time provision of law comes into play only when political candidates are on air, NAB's general counsel Douglas Anello, told broad- casters. He explained that unless person or organization is personally attacked in program there is no legal basis for equal time, assuming that station has otherwise given both views. He felt "reasonable time" rather than "equal time" might be better definition to clear up public confusion. Mr. Anello warned "custom has a habit of creep- ing into law" when wrong term is used improperly too often. More UHF assignments are due out soon FCC's long-awaited proposal to add some 400 new assignments to UHF table is expected to be put out for in- dustry comments this week. Proposal, which would increase number of UHF assignments to 1,975, is primarily de- signed to aid ETV. Effect on commer- cial TV would be minimal. Commission is also expected to ask comments on proposed rulemaking re- quested by Midwest Program on Air- borne Television Instruction Inc. Organ- ization, which operates airborne ETV project over six Midwest states, wants six UHF channels allocated for air- borne instruction. Absorbine Jr. moves again Ted Gotthelf Associates, New York, will resign W. F. Young's Absorbine Jr. account, on Dec. 31. Absorbine Jr., which bills about $1 million ($900,000 in broadcast), moved from J. Walter Thompson to Gotthelf on March 1. Successor to Gotthelf hasn't been named. WAKE to replace WYZE Wake Atlanta will join CBS Radio as primary affiliate, replacing wyze. Date is to be announced. Wake, owned by Basic Communications Inc., operates fulltime on 1340 kc with 1 kw day and 250 w night. For other personnel changes of the week see FATES & FORTUNES 10 BROADCASTING, October 21, 1963 Tawdry programming can be painful but its emphasis on pap often ends not with a pang but a whimper. Loudness is not a substitute for excitement. Flip- pancy never made a feeble idea strong. In broadcasting, self-in- terest is based on interesting people. People listen. People watch. People know. POST • NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY WTOP-TV, WASHINGTON, D.C. /9\ WJXT. JACKSONVILLE. FLORIDA WTOP RADIO, WASHINGTON, D.C. ® BROADCASTING. October 21. 1963 11 GOING ATOP THE WORLD'S TALLEST TOWER This new Helical antenna is shown being hoisted to the top of the World's Tallest Tower. It is now in place and will soon begin broadcasting the powerful Channel 10 signal from a height of 3049 feet above sea level. This antenna has a gain of 8.6 — it is about 70 feet in length and weighs approxi- mately 7500 pounds. It is designed to extend the angle of radiation in such a way as to fill in the valleys with a maximum signal. For maximum coverage in the Knoxville area, place your advertising on WBIR-TV, Channel 10, represented nationally by Avery-Knodel. Affiliated Stations WFBC-TV Greenville, S. C. WMAZ-TV Macon, Georgia Southeastern Broadcasting Corporation DATEBOOK. Represented by Avery-Knodel, Inc. A calendar of important meetings and events in the field of communications 'Indicates first or revised listing OCTOBER Oct. 20-21 — Texas Association of Broad- casters convention, with Representative Walter Rogers (D-Tex.), chairman of House Communications Subcommittee, as featured speaker. Cabana hotel, Dallas. Oct. 21 — Hollywood Advertising Club, luncheon, 12 noon at the Hollywood Roose- velt. Walter Guild, president of Guild, Bas- com & Bonfigli, San Francisco, will speak on "Via La Revolucion! (Marketing and Machetes)." George Allen, of GB&B's Holly- wood office, will be program chairman. Oct. 21 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Coun- try, Western music, folk songs and teen-age music discussed by Richard Costing. Oct. 22 — Fourth annual Journalism Achieve- ment Awards Dinner, 7 p.m., Hollywood Palladium. This year's recipients are Theo- dore White, Eric Sevareid and Bernard Kilgore. *Oct. 22 — Los Angeles Advertising Club, "wine day" luncheon at the Statler-Hilton. Roy Petersen, vice president, Foote, Cone & Belding, San Francisco, will speak on "How To Play the Wine Game . . . And Win." Oct. 22-23 — Midwest Educational Broadcast Music Directors conference, Indiana Uni- versity, Bloomington. Oct. 22-23— Tennessee Broadcast Station License Renewal Conference. Robert J. Rawson, chief, renewal and traffic division, FCC Broadcast Bureau; R. Russell Eagan, broadcast attorney; Thomas Cline, chief, Atlanta FCC office, and Robert Evans, man- ager, Mid-South Network will participate. Robert E. Cooper, general manager, WSM Nashville, moderator, University of Tennes- see, Knoxville. Oct. 23 — Second radio programing seminar under auspices of Mark Century Corp., New York. Panel members include John Thayer, WHK Cleveland; Joe Somerset, Capital Cities Broadcasting Co.; Frank Gay, D'Arcy Advertising; Robert Eastman, Robert East- man Co., and Mitch Leigh, Music Makers Inc., Hampshire House, New York. Oct. 24 — Fourth Armed Forces Television Conference, sponsored by U. S. Air Force, Lowry Air Force Base, Denver. The con- ference will deal primarily with educa- tional and technical uses of television by the military services. A trip to the Air Force Academy's closed-circuit television installation is also planned. *Oct. 24 — Radio and Television News As- sociation of Southern California, 14th an- nual awards banquet, Biltmore hotel, Los Angeles, 6:30 p.m. *Oct. 24 — Broadcast Pioneers' New York chapter membership-luncheon meeting. Clair McCollough, Broadcasters Foundation Inc. president, will award testimonial NAB CONFERENCE DATES National Association of Broad- casters fall conference dates: Oct. 21-22, Pittsburgh Hilton hotel, Pittsburgh. Oct. 24-25, Americana hotel, Miami Beach. Nov. 14-15, Dinkier- Andrew Jack- son hotel, Nashville. Nov. 18-19, Texas hotel, Fort Worth. Nov. 21-22, Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. 12 BROADCASTING, October 21, 1963 New, exciting lipstick colors: That's what the audio says! But where are they? These lipsticks look like all the others. WHAT IS THE DIFFERENCE? A phone's a phone. That's the problem. How to make phones look different- stir the interest of the subscriber. WHAT WILL DO IT? What one thing did the advertisers do to give the 3 TV commercials shown here positive sales appeal? What can multiply the effectiveness of this trademark— add to its memory- impact, its point-of -purchase recall, do it instantly. You don't see it here. WHAT IS IT? TURN THE PAGE AND SEE A COLOR'S THE ANSWER. It tells the customer that lipsticks are available in colors to match her every whim and costume. COLOR ADDS DIMENSION to the trademark . . . makes it stand out, makes it memorable, gives it significant product identification. COLOR ANSWERS THE QUESTION, "How will it look in my house?" . . . presents still another reason to buy, brings the order nearer to signing. YES, COLOR IS THE ANSWER Just give it a trial and you'll see how it provides: 1. Stronger trade-name identification; 2. Stronger link- age between advertising and point-of-sale; 3. Better sell- ing personality (your product always looks its best); 4. Less premium to be paid for color than in print media; 5. Better black-and-white TV pictures for viewers. What's more, when you use color, you're gaining experi- ence, building a backlog of material as more and more TV sets GO COLOR. For more about COLOR — why you should use Eastman film, why you should film all your commercials in color, even for black-and-white transmission (that in itself is a tremendous story) get in touch with Motion Picture Film Dept., EASTMAN KODAK COMPANY, Rochester 4, N.Y. OR — for the purchase of film: W.J. German, Inc., Agents for the sale and distribution of EASTMAN Professional Film for Motion Pictures and Television, Fort Lee, N.J., Chicago, III., Hollywood, Calif. Cosmetics: Advertiser, Coty Inc.; Producer, TeleVideo Productions Incorporated; Advertising Agency, Ellington & Company. Exten- sion Telephones: Advertiser, Bell Telephone System; Producer, Audio Productions, Inc.; Advertising Agency, N. W. Ayer & Son, Inc. Trademark: Advertiser, Radio Corporation of America; Producer, WCD, Inc.; Advertising Agency, J. Walter Thompson Company. FOR COLOR plaque to Mrs. Arthur Simon, widow of the foundation's founder. Hotel Roosevelt. Terrace Suite. Oct. 24-26— Meeting of the Mutual Ad- vertising Agency Network, Palmer House. Chicago. Oct. 25 — Massachusetts AP Broadcasters As- sociation meeting, Statler-Hilton hotel. Boston. Speaker will be Louis J. Kramp, AP's assistant general manager. Oct. 25-27 — American Women in Radio and Television board of directors meeting. Mayo hotel, Tulsa, Okla. Oct. 26— Fall meeting of West Virginia AP Broadcast Xews Directors. Clarksburg. Oct. 28 — Chicago chapter of National Acad- emy of Television Arts and Sciences, spe- cial luncheon in tribute to Hallmark Hall of Fame TV series, Knickerbocker hotel, grand ballroom at noon. Oct. 28-30 — National Electronics Confer- ence, McCormick Place, Chicago. Oct. 28 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Irving Townsend will speak on recording of movie and TV music; Larry Shayne on the pub- lisher's function. Oct. 28-30 — Third annual meeting, Institute of Broadcasting Financial Management, New York Hilton at Rockefeller Center. Speakers include Pete Cash, president of the Television Bureau of Advertising, "Television Today and Tomorrow;" Edmund Bunker, president of the Radio Advertising Bureau, "Radio Today and Tomorrow;" Robert Kingston, partner in Ernst and Ernst, New York, "Internal Control;" Warde Ogden, partner in Price Waterhouse & Co., New York, "Broadcasting Accounting — New Theory and Practices." and FCC Commis- sioner Robert E. Lee. Oct. 28-31— Public hearing on S-1666, free- dom of information bill, Senate Subcom- mittee on Administrative Practice and Pro- cedure, room 2228, New House Office build- ing, Washington, 10 a.m. each day. Oct. 28-31— Senate Special Subcommittee on the Arts, public hearing on S. 1316 and S. 165, bills to provide federal assistance to the arts. Oct. 29 — Time Buying and Selling Seminar, sponsored bi-annually by International Ra- dio and Television Societv, CBS Radio, 49 East 52nd Street. New York. Oct. 30 — Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. John Crichton, president, American Associ- ation of Advertising Agencies, is speaker. Oct. 31-Nov. 1 — Fall convention of the Ohio Association of Broadcasters, The Christopher Inn, Columbus. Speakers in- clude Governor James A. Rhodes and Maurie Webster, vice president and gen- eral manager of CBS Radio Spot Sales. Oct. 31-Nov. 1 — Electron Devices Meeting of the Institute of Electrical and Electronics Engineers, Sheraton Park hotel, Washing- ton. Speakers include John Hornbeck, formerly of Bell Telephone Labs and now president of Bellcom Inc., "Electron Devices for Space Applications"; Victor H. Grinich, Fairchild Semiconductors, "Why Field Ef- fect Transistors?" Program chairman for the meeting is Mason A. Clark, Hewlett-Pack- ard Associates, Palo Alto, Calif. Oct. 31-Nov. 3— WSM's Grand Ole Opry 38th anniversary celebration. Nashville. Programing and sales discussion, Friday, Nov. 1, with Dan Scully, Leo Burnett; Cohen Williams, Martha White Mills; Joseph H. Epstein Jr., Walker Saussy Advertising, and James Faszholz, Gardner Advertising, participating. NOVEMBER *Nov. 1-2 — Oregon Association of Broad- casters convention, Hilton hotel, Portland. Speakers include FCC Commissioner Lee AT 11:20 P.M. TUESDAY, SEPT. 17th THE "BIG 6" WAS LAUNCHED IN NEW YORK CITY ON WABC-TV This is what happened for the next hour and forty minutes . . . FROM ARBITRON RATSNG Sept. iS-2! STATION PROGRAM II JO 11:45 12:00 WCBS NEWS/LATE SHOW 73 7.2 NEWS/TONIGHT 10. 1 8.7 5.3 H'WOOD'S FINEST/JFK 3.3 2.2 23 2.3 WABC NIGHT OF THE QUARTER MOON 11 .6 10.7 10.8 10.7 10.9 11.0 11.2 MILLION $ MOVIE/VARIOUS 12 2.0 2.6 2.0 0.9 STEVE ALLEN/VARIOUS 1.7 1.7 1 3 : : the BIG 6 6 MAJOR STUDIO FEATURE FILMS NOW AVAILABLE FOR FIRST TV RUN Here are the stars: Mickey Rooney • Julie London • Dan Duryea Mamie Van Doren • Steve Cochran • Jan Sterling Dean Jones • Gigi Perreau • Paul Anka • Yvette Mimieux Agnes Moorhead • Russ Tambiyn « Terry Moore John Drew Barrymore • Jim Backus • Diane Jergens Fay Spain • Cathy Crosby * Mel Torme • Ray Danton Here are the pictures: Night of the Quarter Moon (1959) 96 min. The Big Operator (1959) 92 min. High School Confidential (1958) 85 min. The Beat Generation (1959) 94 min, Girls Town (1959) 90 min. Platinum High School (1960) 94 min. NTA NATIONAL TELEFILM ASSOCIATES, INC. 8530 WILSHIRE BOULEVARD, BEVERLY HILLS, CALIF. TELEPHONE: OLEANDER 5-7701 444 MADISON AVENUE, NEW YORK 22, NEW YORK TELEPHONE: PLAZA 3-6106 BROADCASTING, October 21, 1963 (DATEBOOK) 15 respond more aggressively to Negro voices. It's good business to include the Negro station in your general market buy. (They're usually low CPM in general market surveys.) Our salesmen visit our stations. Station Reps BOB BORE ASSOCIATES 11 WEST 42nd STREET, NEW YORK 36, N. Y. CHICAGO LOS ANGELES SAN FRANCISCO Lcevinger; Victor Diehm, RAB board chair- man; Edward Argow, McGavren-Guild; Thomas Swafford, KDEF Albuquerque, N. M.; Edmund Bunker, RAB president; Larry Cervone, Gates Radio Co.; Howard Bell, NAB; Ray Johnson, KMED-TV Med- ford, Ore., and Paul McKee, Pacific Power & Light Co., Portland. *Nov. 4 — Hollywood Advertising Club, luncheon meeting, Hollywood-Roosevelt, 12 noon. John Guedel, radio-TV producer and vice president of the Hollywood museum, will speak on "The Most Unusual Museum In The World." Nov. 4-5 — Central Canadian Broadcasters Association management and engineering convention, Royal York hotel, Toronto. *Nov. 6-8 — American Association of Adver- tising Agencies (AAAA) eastern annual conference, Waldorf-Astoria, New York. "Going public" by agencies, changes in the consumer society, untapped reservoirs of research, "creative youth," new product advertising and "the expanding Negro mar- ket and its importance" are among subjects on agenda. Nov. 6-9 — National convention of Sigma Delta Chi, professional journalistic society, Golden Triangle Motel, Norfolk, Va. Key- note speaker will be Barry Bingham, editor and publisher of the Louisville Courier- Journal & Times. Other speakers include Dr. Glenn Seaborg, chairman of the Atomic Energy Commission; Turner Catledge, man- aging editor of the New York Times; Blair Clark, vice president and general manager of CBS News; Palmer Hoyt, pub- lisher of the Denver Post; Walter Cronkite, CBS news correspondent; Gardner Cowles, publisher of the Des Moines Register & Tribune and Look Magazine; and Charles Ferguson, senior editor of Reader's Digest. *Nov. 7-8 — Sixth annual Freedom of Infor- mation Conference, sponsored by University of Missouri School of Journalism, Jay H. Neff auditorium, Columbia, Mo. Nov. 7-8 — College Majors Conference, series of seminars for college seniors major- ing in broadcasting and advertising, spon- sored by International Radio and Tele- vision Society, Hotel Roosevelt, New York. Nov. 7-9 — Annual fall meeting of the Washington State Association of Broad- casters, Ridpath hotel, Spokane. Nov. 8-10 — California Exposition of Amer- ican Progress (acknowledging the Negro consumer) 12 noon to 10 p.m.. Long Beach Sports Arena, Long Beach, Calif. *Nov. 10 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Norfolk, Va. Nov. 10-12 — ACRTF Convention, Quebec City, Canada. Nov. 10-13 — Annual meeting of the Asso- ciation of National Advertisers, The Home- stead, Hot Springs, Va. *Nov. 11-13 — Fall radio meeting, sponsored by Electronic Industries Association Engi- neering Department. Among speakers will be Charles F. Home, EIA president, and Rear Admiral B. F. Roeder, assistant chief of naval operations in charge of communi- cations. Manager hotel, Rochester, N. Y. •Nov. 12 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Omaha, Neb. *Nov. 12 — Group W (Westinghouse Broad- casting Co.) public service conference, Cleveland. FCC Chairman E. William Henry will be luncheon speaker. *Nov. 14 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Memphis, Tenn. *Nov. 16 — Advertising Career Conference, sponsored by the Advertising Women of New York Foundation Inc., Commodore ho- tel. Speakers include Chet Posey, senior vice president at McCann-Erickson, and Jean Rindlaub, vice president of BBDO. *Nov. 16 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Hartford, Conn. Nov. 16 — Annual meeting of UPI Broad- casters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming As- sociated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. Nov. 17-20 — National Association of Edu- cational Broadcasters national convention, Hotel Schroeder, Milwaukee, Wis. Banquet speaker is FCC Chairman E. William Henry. Nov. 17-20 — Broadcasters Promotion As- sociation annual convention. Jack Tar hotel, San Francisco. Joseph P. Constantino, KTVU(TV) Oakland-San Francisco, is con- vention general chairman. Nov. 19-21 — Television Bureau of Adver- tising holds its annual membership meet- ing, Sheraton-Blackstone hotel, Chicago. Nov. 20 — American Association of Adver- tising Agencies (AAAA) east-central re- gion meeting, Statler Hilton, Cleveland. Nov. 22 — National Academy of Television Arts and Sciences, New York chapter, holds "Close-Up" dinner and show lam- pooning comedian Jackie Gleason. Hilton hotel. New York. Nov. 22-23— Combined meeting of Wis- consin Associated Press newspaper and broadcasting members, Milwaukee. Nov. 29-Dec. 1 — Annual convention of the National Association of Radio and TV Farm Directors, Chicago. DECEMBER Dec. 3-5 — Winter conference of Electronic Industries Association, Statler-Hilton hotel, Los Angeles. Dec. 5-6 — Fourteenth conference of the Pro- fessional Technical Group on Vehicular Communications, Adolphus hotel, Dallas. Dec. 6 — Association of National Advertis- ers' workshop on planning and evaluation. Plaza hotel, New York. JANUARY 1964 Jan. 8 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. News analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism, University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel. New York. FEBRUARY Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. Feb. 5 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 8-16 — International TV and Equipment Market, Lyons, France. Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television in any part of the world for 1963. WHY SALES CLIMB ALONG THE SKYLINE You rope a tightly-bound "one buy" TV market with population .as large as the 25th metro area — but with Lumber-Building ■Material-Hardware sales that rank 6th! SKYLINE V NETWORK IDAHO FALLS, IDAHO AREA CODE EOB-5E3-4B6T P. O. BOX S1S1 — ALL MEL WRIGHT, Call your Hollingbery office or Art Moore in the Northwest or John L. McGuire in Denver. KOOK Billings / KFBB Great Falls / KXLF Butts KID Idaho Falls / KMVT Twin Falls 16 (DATEB00K) BROADCASTING, October 21, 1963 When the news is hot, audiences in five major U.S. markets tune to their CBS Owned television station for the most expert and most comprehensive coverage, including regular full-hour and half-hour news reports. Thanks to newly-expanded schedules, the stations are now broadcasting more world and national news by top-notch CBS News correspondents. And locally, there's vastly expanded coverage of news close to home, resulting from increased local news staffs, augmented coverage of state capitals, and a fully-staffed news bureau in Washington with full-time sound-on-film facilities, designed to bring local audiences detailed re- ports of Washington news pertaining specifically to their communities. Obviously, the news is better than ever on the five CBS Owned stations. Signal your CTS National Sales representative for a complete rundown, T Good news makes the difference! ® CBS TELEVISION STATIONS NATIONAL SALES REPRESENTING CBS OWNED WCBS-TV NEW YORK, KNXT LOS ANGELES, WBBM-TV CHICAGO, WCAU-TV PHILADELPHIA, KMOX-TV ST. LOUIS is the one-station network Left to Right: Kevin Kennedy, early National and World News/ Gloria Okon, the early Weather John Tillman, the New York News and the Mid-evening One-Minute News Reports/ John K. M. McCaffery, the late World and Local News/ Lynda Lee Mead, Miss America 1960. the late Weather. Getting to the bottom of the day's news has always been a prime project of WPiX-11, New York's Prestige Independent. Truth is, WPIX-11 is the only New York independent with a record and reputation for television news. An impressive array of major news awards attests that WPIX-11 does more than just report the news— we dig it up, dig into it. Outstanding veteran news per- sonalities like John Tillman, Kevin Kennedy and John K. M. McCaffery bring New Yorkers a depth and scope in television news that's tough to beat. This is the kind of recommen- dation that ought to count heav- ily in your appraisal of the New York independent stations. WPIX TV/11 THE ONE STATION NETWORK NEW YORK IS represented by Peters, Griffin, Woodward, Inc. © 1963, WPIX-11 Ever take the PULSE of your HOOPER? WILS did. We found our PULSE to be re- markably like our HOOPER. Both show how well Lansing likes Radio WILS . . . like this: PULSE: May 1-21, 1963 6AM-12Noon WILS 12Noon-7PM AUDIENCE ESTIMATE HOOPER: Jan. -Mar. 1963 7AM-12Noon WILS 12Noon-6PM SHARE OF RADIO AUDIENCE Our PULSE audience composition showed WILS having from two to three times the adult listeners in each measured time period from 6 AM to 7 PM. What earns this audience for WILS? We broadcast 24 Hrs.-A-Day. We have news 48 times a day . . . plus editorials We feature our D.J. Personalities. They are liked. We go where the action is. We did 125 trailer remotes last year. Why Lansing is your market SALES MANAGEMENT Ranks us: 21st in Retail Sales per Household (3rd in Metro Cities over 200,000) 94th in Population and Households (always in the top 100) Lansing is the state capital and the home of Oldsmobile and Michigan State University (more than 25,000 students). For more information contact our rep (Venard, Torbet& McConnell, Inc.) or, write to: 5,000 WATTS / 24 HOURS A DAY OPEN Overcommercialization Editor: On the pretense of protecting the public from "excessive broadcast commercialization," the New Frontiers- men of the FCC are proposing rigid new controls of the free enterprise ra- dio industry that may leave many listeners without local radio service. Most stations are able to serve their listeners throughout the day only be- cause of revenues derived during a few choice hours of broadcasting. To im- pose upon them the same time restric- tion on commercials every time interval of the day, every day, the year-around, ignores the financial facts of life. The added burden of keeping account of every second according to formulas that give different minute values to different kinds of programs will break many of the daylight stations that are so im- portant in serving local communities. What's nice in New York might be disaster in Dover, Ohio, but the FCC doesn't seem to see the difference. This is just another example of a New Frontier program to extend federal regulatory powers beyond the intent of Congress and into actual control of everyday business. It must be resisted. — Representative Frank T. Bow (R- Ohio), Washington. Editor: FCC Chairman E. William Henry's latest blast at commercializa- tion spurs me into writing this letter. Why doesn't Broadcasting develop and execute a one month campaign to have radio and TV stations elicit letters from the public to the FCC and Congress de- tailing what is right about programing? If every station made such an appeal, I'll wager the commission would receive 5 million letters. — Cecil Lynch, radio engineering consultant, Modesto, Calif. 'Wild Kingdom' Editor: I would point out the ommis- sion of Mutual of Omaha's Wild King- dom from the NBC-TV schedule in your fall "show-sheets" (Broadcasting, Oct. 7). Wild Kingdom, the informa- tive family wildlife series starring Mar- lin Perkins started Oct. 20 (yesterday) from 5-5:30 p.m. on NBC-TV. — Pat- rick Collins, associate producer, Wild Kingdom, Don Meier Productions, Chicago. A stamp for ratings Editor: After studying the many schemes proposed by the various rating services in determining ranges vs. single figure ratings, we have come up with a rubber stamp to be used on all surveys in order to direct timebuyers, agency personnel and clients to perhaps better use of the single figures we have always used. It reads: "Before using these single figures on MIKE ® rating, share of audience, or listeners in any category, we urge your careful study of page . . . showing the statistical error possible in these single figures within various percentiles. Manage- ment. Who-am-fm-tv." Obviously a flyer could also carry the same information. — Paul A. Loyet, vice president and general manager, who- am-fm-tv Des Moines, Iowa. The advertising hootenanny Editor: Censorship in any form is tan- tamount to an underrating of public in- telligence and censorship is exactly what we are faced with in broadcasting. Most certainly there is an awful lot of "junk" coming out over the air, dis- guised as entertainment. As with Presi- dent Kennedy, I can either read the New York Herald Tribune or I can ignore it. Likewise, if I don't like the excess of advertising in an otherwise good program I can either turn the set off or I can look elsewhere for some- thing more to my taste. I have plenty of choice, even in this little town of Fort Myers, Fla. Neither the FCC nor any other federal agency has any legal or moral right to set itself up in a posi- tion where it can attempt to control my mental or physical appetite — unless I commit a crime as defined by orderly society. The politicians cannot effectively con- trol newspapers or magazines as they do the broadcast industry which is not free enterprise. It is shackled because its very existence depends upon political and not business practices. A license, regardless to whom issued, should be in perpetuity except for a cause properly defined. But broadcast- ing provides a happy hunting ground for the politicians so minded, and Con- gress has done nothing to alleviate the fears of censorship. The advertising hootenanny is just a smokescreen to cover the real intent. The FCC, backed by the administra- tion, is trying to stifle business by re- stricting its informative messages and thus throttle buying of the products which must be sold to keep the gross national product at its highest. Advertising is the life blood of busi- ness. Some people like a big dose of it — others don't. But the size of the dose can still be individually controlled with that knob on each radio and TV set. The individual response to a mer- chant's appeal can only be measured by the quality of the appeal and the quailty of the product. If the appeal is offensive let the purchaser be the judge, not the FCC. If LeRoy Collins [president of the National Association of Broadcasters] cannot understand the fundamentals of n BROADCASTING, October 21, 1963 FROM AMERICA'S LEADING PRODUCER OF QUALITY JINGLES AND PRODUCTION AIDS w-Ml ; INCREASE SPOT SALES ATTRACT NEW BUSINESS APPLICABLE TO ALL TYPES OF ACCOUNTS AND HIGHLIGHTING EVERY IMPORTANT CONSUMER SELLING SLANT! FRESH NEW SOUNDS THAT RING OUT THE NAMES OF THE PRODUCTS AND SERVICES IN YOUR TRADING AREA! PRODUCED AND RECORDED AS YOU WANTED THEM — 15-SEC. OPEN INGS, 5-SEC. TAGS AND NO MUSICAL PADS IN BETWEEN! 350 BRAND NEW LYRICS! 350 DIFFERENT PIECES OF MUSIC! WILL CUSTOMIZE FOR YOUR ACCOUNTS ANY JINGLE IN THE "MONEY-MAKER" LIBRARY- AT COST! (No limit! You can have 1 or 350 jingles customized) GRP famous SINGING CALENDAR THE DAY AND DATE IN SONG AND SOUND, EVERY DAY FOR 3 YEARS — 1964, 1965, 1966 cbp »,L HOLIDAY AND PUBLIC SERVICE JINGLE PACKAGE w— WEEK-END JINGLE SERIES SALES COMPELLING JINGLES IN THE SOUND OF THE '60s MULTI-SPONSOR POTENTIAL 45 NEW CUTS PER MONTH FOR 3 YEARS! WITH A MINIMUM OF 180 COMMERCIAL JINGLES, INCLUDING YOUR OWN SUGGESTIONS, TO KEEP YOU ALWAYS A STEP AHEAD WITH THE LATEST SOUNDS AND IDEAS The ^MONEY-MAKER" Commercial Library Created and produced by radio-minded management to meet the need for an all-new, com- plete, high-quality commercial library for attracting new business and enhancing station image /; % IN ADDITION TO THE FEATURE ITEMS LISTED HEREIN, THE "MONEY-MAKER" LIBRARY ALSO GIVES YOU THE FOLLOWING ALL-NEW PRODUCTION AIDS: ¥ COMMERCIAL INSERTS ¥ COMMERCIAL PUNCTUATORS Stingers, Playons, Playoffs, Flares, Fanfares, etc. ¥ INSTRUMENTAL BACKGROUNDS FOR SOFT ANNOUNCEMENTS . . . — in six basic tempos and keys. ¥ CHRISTMAS ANNOUNCEMENT AIDS — including jingles announcing the days to Christmas, beginning with 30. ¥ MUSICAL BRIDGES of various "colors." ¥ MUSICAL MOOD INSTRUMENTALS ¥ SOUND EFFECTS ¥ ELECTRONIC SOUND EFFECTS All on L.P. disks except the Singing Calendar. And for your production department A NEW, PRACTICAL, EASY-TO-USE PRODUCTION CATALOG FOR INSTANTLY LOCATING ANY CUT IN THE LIBRARY. WILL SAVE HOURS AND HOURS OF PRODUCTION TIME IN PUT- TING TOGETHER STATION-MADE SPOT ANNOUNCEMENTS. Commercial Recording Corporation ■ 3104 Maple Avenue ■ Dallas 19, Texas Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoft Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff Wm^m B RO AD CASTI N G THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarteis : Broadcasting-Telecasting Bldg., 1735 DeSales Stieet, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- pher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeiden- berg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein; Barry Crickmer, Natalie D. Lucenko. Tanii Oman: Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Circulation Manager: Frank N. Gentile; Circulation Assistants: Edith Liu, Dave Lambert. German Rojas, Joan Chang. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIF code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manages: Warren W. Middleton; Assistant: Rose Adragna. Hollywood- 1680 North Vine Street, ZIF code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. *Reg. TJ. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. the business he is in and help to improve where improvements are needed, then he ought to quit and go back to politics. The industry, sensibly and properly guided can correct its own shortcomings without any help or hindrance from the FCC and/or Mr. Collins's windmill tac- tics.— Al Josephson, 2544 First Street, Fort Myers, Fla. (Mr. Josephson was a salesman of broadcast equipnent from 1925 to 1960. He is now living in retirement in Florida.) On ratings Editor: Congratulations on your edi- torial "Not by ratings alone" (Broad- casting, Oct. 14). This is exactly what I've been telling them for the past two years or more. — Robert H. Pauley, president, ABC Radio Network, New York. BOOK NOTES "The People Look at Educational Television," by Wilbur Schramm, Jack Lyle and Ithiel de Sola Pool. Stanford University Press, Stanford, Calif. 209 pp. $5.50. Audience surveys of commercial tele- vision are routine affairs; for educa- tional television they occur only when some angel, in this case the United States Office of Education, comes through with the money to pay the interviewers and analysts. This survey, made in the spring of 1962, nine years after the first ETV station went on the air, found 63 such stations whose pro- grams reach 12.5 million viewers occa- sionally and 4.5 million regularly, plus teaching 2 million to 3 million children in school. The ETV home audience is small but "remarkable, . . . strongly repre- senting the best educated people in the community, the people with the profes- sional and managerial jobs, the people who are most active in civic and cul- tural affairs, the people who are the most serious and purposeful users of the mass media." They are not the undereducated, turning to ETV for what they did not get in school. Like other viewers, they spend most of their viewing hours with commercial TV and turn to ETV only when it offers some- thing they especially want. They find commercial television more fun, but apt to be more boring, educational TV more stimulating, but apt to be more amateurish. This is a book which should be read with care and can be read with profit by program executives and top manage- ment of commercial TV stations and networks as well as by their counter- parts in ETV. BUYING POWER and SELLING POWER you get both on WLIB You get the buying power of the nation's largest Negro Community whose last year's spendable income . was in excess of $2.25-billion . . . and getting bigger every year. You get the selling power of WLIB, which has been the Number One station in this Community from sign-on to sign-off in every survey taken since 1955.* The combination is unbeatable. Small wonder WLIB has more national advertisers than all other Negro radio stations in Greater New York combined. * PULSE 310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW YORK BROADCASTING, October 21, 1963 25 MONDAY MEMO from PHILIP H. SCHAFF JR., Leo Burnett Co. Key financial problems in the advertiser-agency relationship Let's start with some basic economic facts about advertising agencies. These facts underlie the relationship between an advertiser and his agency on many financial matters. And, an understand- ing of these facts by both parties will promote mutual understanding and a close working relationship. Payroll takes 68.5% of the advertis- ing agency's income dollar. Employe benefits cost 2%. These include profit sharing, employe insurance and pension plans where they exist. (There are no- table exceptions, but agencies in gen- eral appear to be low on employe bene- fits compared to those paid by manu- facturers.) Thus payroll and employe benefits ac- count for 70.5 cents out of the agency's income dollar while all other expenses total 23.7 cents. These include rent, light, heat, depreciation, travel, enter- tainment, telephone, insurance other than for employe benefits, legal fees, accounting fees, donations and all other expenses that are needed to run the business. U. S. income taxes take 1.8 cents and net profit is 4 cents. This information comes from the an- nual study of agency costs and profits made by the American Association of Advertising Agencies. The percentages relate to an agency's gross income — that is, commissions from media and fees for various services. They do not relate to total billing, most of which is paid out to media for outside services of many kinds. 'Ticking Meter' ■ Obviously the big item of expense is people. This is the key cost. Also, all other expenses re- late to people. When you add one per- son you add other costs such as: a desk and chair, space for the desk and chair, a telephone and telephone calls, plane tickets, hotel rooms and meals, plus the cost of vacations with pay and employe benefits. What does all this mean? It means that when someone asks an advertising agency to do some work, people start spending time — the meter starts ticking. Another fundamental economic fact about the advertising agency business today is that operating expenses are trending up. The 4A's study data also show that in 1950 operating expenses were 91.6% — or 91.6 cents out of every dollar of gross income. Last year they were a little over 94 cents out of every dollar. A third basic financial fact is that agency net profit is trending down. This is the natural result of rising expenses. Net Profit Dip ■ Looking at net profit as a percent of gross income, we learn that in 1950 agencies were bringing down to net profit 6.39 cents out of every dollar of gross income. In 1962 the comparable figure is 3.97 cents. Another way to look at net income is as a percent of an agency's billing. Here the trend is the same. In 1950 agencies earned a net profit of 1.16% of billing. In 1962 the comparable fig- ure is 0.71%. In other words, advertising agency ex- penses have risen 2.9% since 1950, and net profits are down more than 37%. This illustrates the dramatic downward effect on profits of a slight increase in expenses. How can we make agencies more efficient? People are the biggest expense. So we must begin with people and their work — the work that keeps the meter ticking. Is all the work necessary? Are we wasting the time of people? Are we using finished advertising work to prove out planning concepts that can be sharp- ened up in some far less expensive way? Are we taking a half-thought-through plan and asking people to make com- prehensive TV storyboards, comprehen- sive layouts and a comprehensive me- dia plan just so we can find the holes in the plan? Then, when we find the holes, do we rework the plan and go through the process all over again? Cost Snowball ■ One of the most ex- pensive things in the advertising agen- cy business is brilliant execution of the wrong idea. As an idea moves from the planning stages to the execution stages it picks up ever widening circles of people. The further an idea gets away from the people responsible for planning, the more the idea gets into the hands and minds of people whose responsibility is to do or die, not to reason why. Beware of the false start orchestrated to the nth degree. It can cost your agency thousands of dollars in people's time. It can cost the advertiser thou- sands of dollars in people's time. Not to speak of the much greater cost to the advertiser in lack of selling effectiveness when this false start is circulated to mil- lions of potential customers. It is far less expensive (and less frustrating) but often harder work to try to sharpen up a plan in other ways. For example, maybe we need more facts. Maybe we need more hard think- ing. Maybe we need a few pieces of rough execution to tell us whether we are on the right track. Maybe we need some straight talk between advertiser and agency, among agency people or among client people. How often has work been started with- out full knowledge of what the sales department is really thinking or what the boss knows deep inside his head? Do we ask for research more or less because it is good to have research? Or do we ask for research that has a job to do — that will really help us do bet- ter work? Do we ask for an extra ad- vertising campaign just because it's nice to have something on ice — or because it serves a good purpose? An advertising agency is one of the greatest tools an advertiser has to help him sell goods and earn money. In many cases an advertising agency can give a manufacturer as much leverage on sales and profits as his research and development department. Potent Tool ■ Sophisticated advertis- ers know this. They use their advertis- ing agency as they would an expensive but potentially highly profitable ma- chine. There are no financial problems in this relationship that cannot be solved by men of good will who are working toward the same goal — namely, selling the advertiser's product or service at a profit. Philip H. Schaff Jr. is chairman of the ex- ecutive committee and finance committee of Leo Burnett Co., Chicago. He has been with the agency 16 years. He served in several areas including copy, research and public relations until 1950 when he was named account executive. He became brand supervisor in 1955 and was made vice president in 1957. In 1959 Mr. Schaff became executive vice president for ad- ministration and finance and he was named to his present post in 1961. 26 BROADCASTING, October 21, 1963 You can't cover Indianapolis with Indianapolis 1 V ! *The Indianapolis Market, we mean! WTHI-TV in combination with Indianapolis stations offers more additional unduplicated TV homes than even the most extensive use of Indianapolis alone. More than 25% of consumer sales credited to Indianapolis comes from the area served by WTHI-TV, Terre Haute. More than 25% of the TV homes in the combined Indianapolis-Terre Haute television area are served by WTHI-TV. This unique situation revealed here definitely suggests the importance of re-evaluating your basic Indiana TV effort . . . The supporting facts and figures (yours for the asking) will show how you gain, at no increase in cost . . . 1. Greatly expanded Indiana reach 2. Effective and complete coverage of Indiana's two top TV markets 3. Greatly improved overall cost efficiency So, let an Edward Petry man document the foregoing with authoritative distribution and TV audience data. WTHI-TV CHANNEL lO TERRE HAUTE, INDIANA *An affiliate of WTHI AM & FM * WTHI-TV delivers more homes per average quarter hour than any Indiana station * (March 1963 ARB) ♦except Indianapolis BROADCASTING, October 21, 1963 27 My brother's Keeper" A community's concern for its troubled few is reflected in the face of this Indian- apolis psycniatrist. The skill and dedica- tion of this man and his col leagues shorten the long road back to mental health. The struggle of a young schizophrenic to find himself isthesubject of a WISH-TV documentary "Tomorrow Is A Journey." His breakdown, treatment, rejection by his wife, and re-establishment as a pro- ductive and useful citizen are vividly and movingly portrayed in dramatic form. Shown at mental health clinics in the U. S. and Canada, the program is typical of the prime time, public affairs documen- taries produced by Corinthian stations. Programs I ike these, strengthen the ties between community and station. THE CORINTHIAN STATIO RESPONSIBIUTYIN BROAKA _ NO OTHER STATION CAN MAKE THIS STATEMENT 5 CONSECUTIVE YEARS MOBILE-PENSACOLA ebruary March 1963 1962 1961 I960 1959 50°/ 1 1 1 1 1 M '0 SH >|i|i|i ARE of A 1 1 1 1 1 1 1 UDIE NCE Exception To The Rule WKRG 'TV — Mobile— Pensacola has averaged 50% or more share of audience in every March ARB measurement since 1959, from 9 a.m. to midnight.* Audience measurement data are estimates only — subject to defects and limitations of source material and methods. Hence, they may not be accurate measures of the true audience. Represented by H*R Television, Inc. or call C. P. PERSONS, Jr., General Manager *3 station VHF market. 30 BROADCASTING, October 21, 1963 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO October 21, 1963, Vol. 65, No. 17 AFTRA-SAG CONCESSIONS DEMANDED ■ Management countercharges payments are 'more than adequate' ■ Industry wants changes in 'wild spot' commercial provisions ■ Unions quote industry profits as proof charges should be raised Fireworks are expected to explode today (Oct. 21) when the first formal meeting between the industry team and representatives of the Screen Actors Guild and the American Federation of Television k Radio Artists is held in New York to discuss the union's pro- posals and the industry's counter-offer in the ultra-sensitive spot TV and local program commercials areas. The unions" demands, which were made public several weeks ago ( Broad- casting. Sept. 30). seek substantial in- creases in performers* fees over the 1960 codes. Though management offi- cials declined to divulge the terms of their counter-proposals, it has been learned authoritatively by Broadcast- ing that they will press for provisions that, in effect, will result in decreases in performers" fees in the crucial "wild spot"* TV and local program portions of the codes. Executives at AFTRA and SAG. which are negotiating jointly in the spot TV and local program commercial por- tions of the talks,, reported last week they had not received the industry's counter-proposals which will be dis- cussed today. They had an inkling of Guy Farmer, consultant to ANA. AAAA joint committee, wasn't hired "for nothing" in the opinion of the nego- tiators for the unions, management's general attitude earlier in the week when they received counter- demands in the spot radio area, which union executives felt were "regressive." compared with the 1960 code. The counter-demands in the spot T\ and local program commercial field are calculated to bring even sharper con- cessions from the union than the spot radio proposals. Management's offer seeks to eliminate certain provisions of the present code and add others in a move aimed at reducing its costs, which have been a bone of contention among agencies and advertisers for three years. Proposals ■ The counter-offer suggc-> at the outset that a study made by the joint committee of the Association of National Advertisers and the American Association of Advertising Agencies in- dicates that the current rates of pay- ment are more than adequate. It adds that the current scale is fair compen- sation for performers of star status and is excessive for performers of lesser ability. It recommends that the 1960 code remain in effect except for certain changes that are tantamount to a reduc- tion. Several key changes in the '"wild spot" TV commercial area have been porposed by industry. At present, per- formers are paid for 13 weeks use of a commercial in which they appear. Management suggested that scales be established for two. four, eight, or 13 weeks' use of a commercial, under which a performer would receive 15.5%, 31%, 62% and 100%, respec- tively, of the payment due him. This provision ostensibly gives management the prerogative of scheduling a shorter flight, rather than binding him to 13 weeks of payment. .Another vital change proposed by agencies and advertisers would elimi- nate such cities as Baltimore. Boston. Cleveland. Detroit. Philadelphia. Pitts- burgh. St. Louis. San Francisco, and Washington from earning more than a single weight unit. Under the 1960 code, all cities count as one unit except the nine and New York. Los .Angeles and Chicago, which are covered under a separate formula. Real Result « The practical effect of treating these nine cities as one unit each, rather than two. three or four under the present code, gives a smaller cumulative weight unit when these cities are scheduled on a spot campaign. For example, under the present code (and disregarding the SAG-AFTRA proposals for raises), the use of payment for an on-camera performer whose commer- cials are used in the nine cities would have a cumulative unit of 24. entitling him to S197. Under managements new proposal, the cumulative unit would be reduced to nine, entitling him to SI 27. Management's offer in "wild spot"' undoubtedly will be treated as "a re- gression" by union officials. But the industry position is that talent costs have "gotten out of hand"' and equitable adjustments must be made. In the wild spot area. AFTRA and SAG are demanding increases that range from 20% to 30%. varying with per- former functions and commercial use. For example, the unions suggested that the present session fee for on-camera performer be raised to SI 20 and for off-camera work to S90. representing a 26% and a 30% rise over present scales. They also are seeking to raise the Harold J. Saz. vice president for media relations of Ted Bates, is head of the management team arguing with AFTRA-SAG. BROADCASTING, October 21. 1963 31 applicable rates for units under which, for example, an off-camera performer would receive $120 instead of the pres- ent $95 if the commercial is carried in cities with a cumulative weight of one to five units. Another example: An on- camera performer's fee would be raised from the present $200 to $260 if the commercial is carried in one of the three leading cities — New York, Chica- go, or Los Angeles. Local Program Area ■ The other crucial phase of negotiations is expected to be in the local program commercial area. In their counter-proposals, ad- vertisers and agencies suggest that rates remain the same, but they are seeking concessions if they guarantee the com- mercial will attain a certain number of usages. Under the present code, for example, an on-camera actor entitled to "class A" payment for a commercial telecast in more than 20 cities receives $825 if the spot is used 15 times. The indus- try's proposal would entail a guarantee of 15 uses for 70% of the present fee, or $577.50. This provision presumably is intended to obtain a reduction for management in return for a pledge of continuity of usage. There is little doubt that the unions will attack management's proposals. An axiom of labor is that "you never go back," particularly in an industry con- sidered to be growing. In background talks last week, several union officials noted that TV is a business that has grown "tremendously" over the past decade. They are ready for the meet- ing at AFTRA's headquarters in New York today with statistics to buttress their point. "It's interesting to point out," one union official observed, "that the TV industry as a whole showed a profit of $52 million in 1952 and by 1962 profits Donald Conaway, American Federation of Radio and Television Artists, is ex- perienced in arguments with manage- ment. 32 (LEAD STORY) had leaped to $671 million. Of course talent costs have gone up. But propor- tionately time costs on stations have gone up even more and no one is sug- gesting that stations reduce their rates." The unions will acknowledge private- ly that they are "in for a fight." One official commented: "they haven't hired Guy Farmer for nothing. They must be paying him a fantastic retainer, perhaps as high as $100,000." Mr. Farmer is a Washington attorney who has been retained as a consultant and advisor to the joint committee of the ANA and AAAA and is participat- ing in the talks. First For Agencies ■ These negotia- tions erect a milestone marking the first time that advertisers and agencies — through the negotiating committee ap- pointed by the joint committee of ANA and the AAAA — will take an active role in the live and filmed commercial codes talks. This change resulted from dissatisfaction by the sponsors and agencies with the role played by the networks, which were the prime nego- tiators in 1960. Agencies and advertisers are pri- marily concerned with holding down talent costs, which are estimated to have risen to approximately $27.5 mil- lion annually for the past three years. Producers are concerned that a pre- occupation with talent costs may induce advertiser-agency negotiators to "give something away" in the area of working conditions to gain a concession in costs. Management Team ■ In the film and taped commercial area the management team is headed by Harold J. (Harry) Saz, vice president in charge of media relations for Ted Bates & Co., and in- cludes Mr. Farmer and William Unger, partner of Elliot, Unger & Elliot. Har- old Klein, executive director of the Film Producers Association of New York, is expected to attend most of the sessions in place of Mr. Unger. The networks will be represented by ob- servers. The chief negotiators for the unions are Donald Conaway, executive director of AFTRA, and John Dales, executive secretary of SAG. A minor contract that is being negotiated is with the Screen Extras Guild for extras appear- ing in commercials and programs. Its chief representative at the talks is O'Neil Shanks, SEG executive secretary. Though the film and tape negotia- tions loom as the most contentious, a number of other codes are being nego- tiated. These include the transcribed spot announcements and radio-TV net- work program and owned local station contracts, in which the networks and transcription companies will negotiate with AFTRA. The joint committee will have an observer in these talks. An interesting feature of the radio transcription code is that AFTRA for John Dales, of the Screen Actors Guild, will represent his union in the negotiations which start today. the first time is seeking to drop the present wild spot fees calling for flat payments and impose one based on the spot TV formula, tied to city population units. A union spokesman indicated that management has not rejected the concept of the new approach but sought in its counter-demands to expand the number of cities that would be en- titled to carry the spot for a specific fee. Cuts For Radio ■ In the radio net- work program commercial area. AFTRA proposed fee reductions. For example, four weeks' use of group sing- ers would be cut from $320 per person per spot announcement to $240, and 13 weeks use from $640 per person per spot to $480. Increases are being sought by AFTRA in TV network program fees. These appear to range from 10% to 20%. For announcers on camera five times per week in a 15-minute to 30- minute show, AFTRA asked for a fee of $465 from the present $397. There was a general feeling last week among union and management officials that codes in the areas of transcribed commercials, network TV programs, network radio commercials and local station performers would pose no prob- lem. These were reported to be "easily negotiable." The codes in "wild spot" commer- cials and local TV program commer- cials, however, are spots of another color, so to speak. These are the areas in which management is determined to "hold the line" and labor is prepared to combat vigorously attempts to "push back" and intends to make progress. The present contracts expire on Nov. 15. The union asked that new contracts be for another three-year period. Man- agement is proposing that they run for five years, expiring in 1968. BROADCASTING, October 21, 1963 ON WSB -NSI Mar-Apr '63: NCS 1961. "SRDS 1 62-1 63 MORE: American Oil expects more mileage and gets it from WSB's domination (35.3% tune-in share*) of Metro Atlanta, where $115, 879, 000** is spent at service stations. MORE: And American Oil gets additional mileage in the 132 counties* WSB reaches, where motorists pump $620,480,000** into service station tills. Buy the one that gives you two . . . WSB RADIO Georgia's 50,000 watt clear channel station NBC affiliate. Associated with WSOC-AM-FM-TV, Charlotte; WHIO-AM-FM-TV, Dayton; WIOD-AM-FM, Miami. BROADCASTING, October 21, 1963 33 Metro areas: major moves decreed FOUR NEW ONES CREATED, 58 OTHERS SUBSTANTIALLY REVISED Federal statisticians last week created four new metropolitan areas and re- vised their definitions of 58 others that were already in existence. There are now 216 standard metro- politan statistical areas in the United States and three others in the territory of Puerto Rico. These metropolitan areas are used by most radio and television audience measurement services as the base for surveying tune-in. Coverage surveys, however, often extend beyond the lim- its of the metropolitan areas. Several significant changes in rank order among the major metropolitan areas resulted from last week's action. ■ One of the new areas, Anaheim- Santa Ana-Garden Grove, Calif., be- came the 38th in order of total popu- lation. ■ Los Angeles declined from second to third as the result of its loss of Orange county to the new Anaheim area. ■ Cincinnati moved up from 21st to 16th position. ■ Columbus, Ohio, which was 36th became 33d. ■ Indianapolis, formerly 33d, ad- vanced to 27th. ■ Rochester, N. Y., formerly 43d, advanced to 34th. ■ Sacramento, Calif., formerly 52d, advanced to 45th. ■ Toledo, formerly 57th, advanced to 44th. Among the 58 areas that were re- defined all but two, Los Angeles and San Francisco, were expanded by the addition of population units (counties or towns). Los Angeles's loss of Orange county to the Anaheim area cost it 703,925 people. San Francisco lost So- lano county and its 134,597 population to another new metropolitan area, Val- lejo-Napa, Calif., which became the nation's 126th area with a total popu- lation of 200,647. San Francisco's rank- ing of number six among the metro- politan areas was undisturbed. More May Come ■ Last week's re- vision in the standard metropolitan sta- tistical areas may be followed soon by additions to the list of standard consoli- dated areas. At present only two areas are accorded that distinction: New York-Northeastern New Jersey and Chicago-Northwestern Indiana. Proposals for the creation of new consolidations are under study by the Federal Committee on Standard Metro- politan Statistical Areas which is com- posed of representatives of the major statistical agencies of the government. The Bureau of the Budget is the ulti- mate authority in the definition of sta- tistical areas. Standard area definitions were first developed some 13 years ago for use by all federal agencies in compiling data on such subjects as population, housing, industry, trade and employment. They are widely followed by state and local governments and by private statisticians. In defining the areas, the Budget Bu- reau takes into account such criteria as economic integration between the cen- tral county and outlying areas and the general metropolitan character of the communities. The 58 Revisions ■ The capsules be- low show, in alphabetical order, the standard metropolitan statistical areas that were revised by last week's order of the Budget Bureau. For each are given the old and new rank order, the added (or deleted) counties and their population, and the new total popula- tion for the metro area. All the popula- tion figures are based on the 1960 census. (For information on the newly cre- ated areas see box on this page.) Akron, Ohio, from 49th to 47th. Added: Portage county, Ohio (91,798). New total: 605,367. Binghamton, N. Y.-Pa., from 118th to 89th. Added: Tioga county, N. Y. (37,802) and Susquehanna county, Pa. (33,137). New total: 283,600. Boston, 7th no change. Added: Sher- born town, Middlesex county, Mass. (1,806), and Millis town, Norfolk coun- ty, Mass. (4,374). New total: 2,595,481. Bridgeport, Conn., from 72d to 74th. Added: Easton town, Fairfield county, Conn. (3,407). New total: 337,983. Charleston, S. C. from 1 17th to 105th. Added: Berkeley county, S. C. (38,196), New total: 254,578. Charlotte, N. C, from 92d to 82d. Added: Union county, N. C. (44,670). New total: 316,781. Cincinnati, from 21st to 16th. Added: Clermont county, Ohio (80,530), War- ren county, Ohio (65,711), Boone county, Ky. (21,940), Dearborn county, Ind. (28,674). New total: 1,268,479. Cleveland, 11th no change. Added: Geauga county, Ohio (47,573) and Medina county, Ohio (65,315). New total: 1,909,483. Columbus, Ohio, from 36th to 33rd. Added: Delaware county, Ohio (36,107) and Pickaway county, Ohio (35,855). New total: 754,924. Davenport-Rock Island-Moline, Iowa- Ill., from 93d to 82d. Added: Henry county, 111. (49,317). New total: 319,- 375. Dayton, Ohio, from 34th to 35th. Added: Preble county, Ohio (32,498). New total: 727,121. Evansville, Ind.-Ky., from 123d to 117th. Added: Warrick county, Ind. (23,577). New total: 222,890. Fitchburg-Leominster, Mass, from 201st to 202d. Added: Townsend town, Middlesex county, Mass. (3,650) and Westminster town, Worcester county, Mass. (4,022). New total: 90,158. Flint, Mich., from 63d to 65th. Add- ed: Lapeer county, Mich. (41,926). New total: 416,239. Fort Smith. Ark.-Okla., from 209th to 167th. Added: Crawford county, Ark. (21,318), LeFlore county, Okla. (29,106) and Sequoyah county, Okla. (18,001). New total: 135,110. Four new standard metropolitan areas Two of the four new standard metropolitan statistical areas were es- tablished by deleting counties from existing metros. These are Anaheim- Santa Ana-Garden Grove, Calif., us- ing Orange county's 703,925 popula- tion previously credited to Los Angeles, and Vallejo-Napa, Calif., using Solano county's 134,757 pre- viously credited to San Francisco plus Napa county's 65,890. The other two new areas were never listed among the SMSAs; Boise, Idaho and Lafayette, La. Boise includes Ada county with its 94,360 people, and Lafayette, the parish of the same name with 84,- 656 population. Thus, the new areas are: Anaheim-Santa A n a-G a r d e n Grove, Calif., comprising Orange, county, Calif. (703,925), 38th. Boise, Idaho, comprising Ada county, Idaho (94,360), 197th. Lafayette, La., comprising Lafay- ette parish (84,656), 206th. Vallejo-Napa, Calif., comprising Solano and Napa counties (134,757 and 65,890 respectively), totaling 200,647, 126th. 34 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 Grand Rapids, Mich., from 67th to 59th. Added: Ottawa county, Mich. (98,719). New total: 461,906. Greenville, S. C, from 120th to 103d. Added: Pickens county, S. C. (46,030). New total: 255,805. Harrisburg, Pa., from 69th to 68th. Added: Perry county (26,582). New total: 371,653. Hartford, Conn., from 48th to 52d. Added: Granby town, Hartford county, Conn. (4,968), East Granby town, Hart- ford county, Conn. (2,434), Andover town, Tolland county, Conn. (1,771), Bolton town, Tolland county, Conn. (2,933), Ellington town, Tolland coun- ty, Conn. (5,580), Coventry town, Tol- land county, Conn. (6,356). New total: 549,249. Huntsville, Ala., from 1 77th to 1 50th. Added: Limestone county, Ala. (36,- 513). New total: 153,861. Indianapolis, from 33d to 27th. Added: Hamilton county, Ind. (40,- 132), Hancock county, Ind. (26,665), Hendricks county, Ind. (40,896), John- son county, Ind. (43,704), Morgan county, Inl. (33,875), Shelby county, Ind. (34,093). New total: 916,932. Jackson, Miss., from 130th to 169th. Added: Rankin county, Miss. (34,- 322). New total: 221,367. Kansas City, Mo.-Kan., from 22d to 21st. Added: Cass county, Mo. (29,- 702) and Platte county, Mo. (23,- 350). New total: 1,092,545. Lawrence-Haverhill, Mass.-N. H., 129th no change. Added: George- town town, Essex county, Mass. (3,- 775), Merrimac town, Essex county, Mass. (3,261), West Newbury town, Essex county, Mass. (1,844) and New- ton town, Rockingham county, N. H. (1,419). New total: 197,900. Los Angeles, from 2d to 3d. Deleted: Orange county, Calif. (703,925). New total: 6,038,771. Lowell, Mass., from 143d to 144th. Added: Westford town, Middlesex, county, Mass. (6,261), New Total: 164,- 243. Manchester, N. H., from 193d to 192d. Added: Bedford town, Hillsbor- ough county, N.H. (3,636) and Hooksett town, Merrimack county, N.H. (3,713). New total: 102,861. Memphis, from 41st to 39th. Added: Crittenden county, Ark. (47,564). New total: 674,583. Milwaukee, from 17th to 18th. Add- ed: Ozaukee county, Wis. (38,441). New total: 1,232,731. Mobile, Ala., from 78th to 71st Add- ed: Baldwin county, Ala. (49,088). New total: 363,389. Montgomery, Ala., from 136th to 127th. Added: Elmore county, Ala. (30,524). New total: 199,734. Nasville, from 61st to 58th. Added: No. one or two? Metro Broadcast Sales is sched- uled to take over the national sales representation of its second — or is it? — station, apart from those of its parent organization, Metrome- dia's Metropolitan Broadcasting. The station is wdrc Hartford, Conn., and although the signing has not been announced, the new representation is reportedly sched- uled to become effective in No- vember or December. The question of whether wdrc will be the second or the only sta- tion represented by Metro Broad- cast Sales outside of the Metro- politan Broadcasting family stems from the fact that the first "out- side" station signed, wcbm Balti- more, has been acquired by Met- ropolitan, subject to FCC approv- al. Wdrc, a Buckley-Jaeger sta- tion, is on 1360 kc with 5 kw. Sumner county, Tenn. (36,217) and Wilson county, Tenn. (27,668). New total: 463,628. New Haven, Conn., 80th no change Added Bethany town, New Haven county, Conn. (2,384) and North Branford town, New Haven county, Conn. (6,771). New total: 320,836. New London-Groton-Norwich, Conn., from 144th to 139th. Added: Griswold town, New London county, Conn. (6,- 472), Lisbon town, New London coun- ty, Conn. (2,019), Old Lyme town, New London county, Conn. (3,068), Sprague town, New London county, Conn. (2,509). New total: 170,981. New Orleans, from 27th to 28th. Added: St. Tammany parish, La. (38,- 643). New total: 907,123. Peoria, 111., 84th no change. Add- ed: Woodford county, 111. (24,579). New total: 313,412. Pittsfield, Mass., from 205th to 209th. Added: Lanesborough town, Berkshire county, Mass. (2,933). New total: 76,772. Portland, Me., from 173d to 163d. Added: Cumberland town, Cumberland county, Me. (2,765), Gorham town, Cumberland county, Me. (5,767), Scarborough town, Cumberland county, Me. (6,418), Yarmouth town, Cumber- land county, Me. (3,517). New total: 139,122. Providence-Pawtucket, R. I.-Mass., from 29th to 30th. Added: Rehoboth town, Bristol county, Mass. (4,953). New total: 821,101. Richmond, Va., from 60th to 63 d. Added: Hanover county, Va. (27,550). New total: 436,044. Rochester, N. Y., from 43d to 34th. Added: Livingston county, N. Y. (44,- 053), Orleans county, N. Y. (34,159). Wayne county, N. Y. (67,989). New total: 732,588. Rockford, III., from 121st to 113th. Added: Boone county, 111. (20,326). New total: 230,091. Sacramento, Calif., from 5 2d to 45th. Added: Placer county, Calif. (56,998) and Yolo county, Calif. (65,727). New total: 625,503. St. Louis, 9th no change. Added: Franklin county, Mo. (44,566). New total: 2,104,669. Salt Lake City, 62d no change. Add- ed: Davis county, Utah (64,760). New total: 447,795. San Antonio, Tex., from 35th to 37th. Added: Guadalupe county, Tex. (29,017). New total: 716,168. San Francisco-Oakland, 6th no change. Deleted: Solano county, Calif. (134,597). New total: 2,648,762. San Juan, P.: R., to 46th. Added: Caguas municipio (32,015). New total: 621,178. (San Juan and the two other Puerto Rican metropolitan area, May- aguez and Ponce, are not included in this ranking of U. S. metro areas. If they were, San Juan's acquisition of last week would put it in 46th place.) Sioux City, Iowa-Neb., from 184th to 180th. Added: Dakota county, Neb. (12,168). New total: 120,017. South Bend, Ind., from 105th to 97th. Added: Marshall county, Ind. (32,443). New total: 271,057. Springfield-Chicopee-Holyoke, Mass.- Conn., from 55th to 56th. Added: Hampden town, Hampden county, Mass. (2,345), Granby town, Hamp- shire county, Mass. (4,221), Southwick town, Hampden county, Mass., (5,139) and Somers town, Tolland county, Conn. (3,702). New total: 493,999. Terre Haute, Ind., from 183d to 138th. Added: Clay county, Ind. (24,- 207), Sullivan county, Ind. (21,721), Vermillion county, Ind. (17,683). New total: 172,069. Toledo, Ohio-Mich., from 57th to 43d. Added: Wood county, Ohio (72,- 596) and Monroe county, Mich. (101,- 120). New total: 630,647. Waterbury, Conn., from 131st to 134th. Added: Woodbury town, Litch- field county, Conn. (3,910). New total: 185,548. Wichita, Kan., from 70th to 67th. Added: Butler county, Kan. (38,395). New total: 381,626. Wilmington, Del. - N. J. - Md., from 65th to 66th. Added: Cecil county, Md. (48,408). New total: 414,565. Worcester, Mass., from 75th to 77th. Added: Paxton town, Worcester county, Mass. (2,399) and Sterling town, Wor- cester county, Mass. (3,193). New total: 328,898. York, Pa. from 106th to 88th. Add- ed: Adams county, Pa. (51,906). New total: 290,242. BROADCASTING, October 21, 1963 35 now fop Tv-vouime 8 SEVEN ARTS ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue YUkon 6-1717 CHICAGO: 4630 Estes, Lincolnwood, III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks. Calif. STate 8-8276 TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND 24 Berkeley Sq. Hyde Park 0671 Distributed outside of the" United States and Canada ' Cable: SEVENLON London Films of me so s From seven arcs COMMERCIAL PREVIEW: 20's for Red Raspberry Swirl Fairmont Foods Co., Omaha, is using prime time 20-second TV spots exclusively for the third consecutive year and will introduce a new ice milk flavor in a fall flight. A man-sized helping. CBS sells quarter of election coverage The Institute of Life Insurance is investing approximately $2 million for one-quarter sponsorship of CBS's radio and TV coverage of the Republican and Democratic party conventions and presi- dential elections, starting next July and ending on election day in November. The agency is the J. Walter Thompson Co., New York. The announcement of the sponsor- ship was made by Blake T. Newton Jr.. institute president, who said CBS-TV's package will total about 62 hours of broadcast time. Depending on the length of the two conventions, the insti- tute will be able to present its TV com- mercials between 75 and 90 times over the five-month period, according to Mr. Newton. CBS-TV still has three-quarters of its coverage on TV and radio available for sponsorship. NBC signed Gulf Oil Corp. last spring for full sponsorship of its radio- TV coverage of the conventions and election. ABC reported last week it has not signed advertisers for its po- litical coverage. Agency appointments . . . ■ The Borg-Warner Corp. of Chicago has appointed C. J. LaRoche & Co. of New York for its $750,000 corporate advertising account. LaRoche takes over the corporate campaign Feb. 1, 1964, from Clinton E. Frank Inc., Chi- cago, which will continue to handle Borg-Warner's Norge division. ■ LaMaur Inc., Minneapolis, will spend more than $1 million for products un- der its House of Style label in 1964. The advertising program, largest in the Red Raspberry Swirl, new to the Fairmont line, will be seen in more than a dozen Midwest markets. Five series for fall and winter were pro- duced for Fairmont by Fred A. Niles The flavor sparkles. firm's history will include radio, spot TV and print. Style hair spray will get the bulk of the allocation. Agency: Bozell & Jacobs, Minneapolis. ■ Pennzoil Co., Oil City, Pa., has ap- pointed Eisaman, Johns & Laws, Los Angeles, as national agency for Penn- zoil motor oil and lubricants, effective Jan. 1, 1964. EJ&L has been agency for Pennzoil Co. of California for six years and gets the account in line with the oil firm's plan to shift ad and sales promotion responsibilities to Los An- geles. National advertising for the two companies has been handled by Fuller & Smith & Ross, Cleveland for the past 28 years. Radio's big asset: 'constant repetition' Radio has one great advantage over other advertising media, the ability to develop new customers at low cost. Milton Beckman, Beckman-Koblitz Ad- vertising, Los Angeles, told a luncheon meeting of the Southern California Broadcasters Association that the secret is repetition — the kind of constant repe- tition that is virtually impossible with TV or newspapers. "People watch a TV program," Mr. Beckman stated. "They listen to a radio station. That's how radio develops new customers at low cost and that's why I recommend radio to our clients." He berated the radio station execu- tives for their failure to develop specific presentations showing how radio in gen- eral and their stations in particular can be used to produce results for particular advertisers. "We get lots of figures, ratings, cumes, and the like, but almost never do we get the kind of sales suc- cess stories from radio that we are constantly getting from newspapers and Communications Centers Inc., Chi- cago. Agency for Fairmont is Allen & Reynolds, Omaha. Thomas J. Mack is agency producer. y This is delicious. television." The Television Bureau of Advertising calls him frequently to ask if he has any TV success stories "that will help them sell other agencies, other advertisers, on using television." But there are never any such calls from radio stations, reps or promotion or- ganizations, he said. GE to again sponsor stereo dramas on QXR The Genera] Electric Stereo Drama series will be carried again this season by QXR Network affiliates it was an- nounced last week. First in the series will be "The Pleasure of His Company," (Oct. 31, 9-10 p.m.) to be aired by 44 FM stations, all stereocasting the play. For the purposes of stereo drama se- ries, and possibly other stereo presenta- tions, QXR has developed an all-stereo lineup of 44 stations, some of them in markets where their regular affiliates are not stereo-equipped. Last season GE's radio and television division sponsored four stereo dramas over QXR. The number to be carried this year is undetermined. Estimated cost to GE for the hour- length presentation on the 44 station lineup is $6,500, about $3,000 of this amount in time costs. Hearing for FTC nominees A Senate Commerce Committee hear- ing on two men nominated by President Kennedy to be members of the Federal Trade Commission will be held Nov. 5, Senator Warren G. Magnuson CD- Wash. ), chairman, announced last week. The nominees are Commissioner Philip Elman, for reappointment, and John R. Reilly, head of the Executive Office for U. S. Attorneys in the Depart- ment of Justice. 38 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 Washington knows about these men They're stars of television programs watched by most of Washington. Want your commercials scheduled in these shows and others like them? All you have to do is use our major coverage plan— and over a four week period your spots will be seen in 8 out of 10 TV homes in the Washington area; WTTG Metropolitan Broadcasting Television A division of Metromedia, Inc. Represented Nationally by Metro TV Sales •NSI, JANUARY 1963 (SPECIAL ANALYSIS) ROBERT STACK, THE UNTOUCHABLES; EDMOND O'BRIEN, SAM BENEDICT; LESLIE NIELSEN, THE NEW BREED; PETER LAWFORD, THE THIN MAN. BROADCASTING, October 21, 1963 39 Three steps to improve advertising TATHAM OUTLINES 4A PLANS TO INCREASE PUBLIC'S UNDERSTANDING Three new significant efforts looking toward improvements in advertising practice and public understanding of advertising were highlighted in Chicago Thursday before the 26th annual meet- ing of the Central Region of the Ameri- can Association of Advertising Agen- cies by the 4A board chairman, Arthur E. Tatham, who also is chairman of the board of Tatham-Laird Inc. Mr. Tatham reported that: ■ The 4A committee on improving advertising has recommended and the 4A board has approved elaboration and extension of a pilot study to a national sample to probe more deeply into public awareness and attitudes about advertis- ing. The pilot study report was given last spring during the 4A's Greenbrier meeting. "Arrangements have been made to have the study supervised by an ad hoc committee mostly from Harvard Uni- versity," Mr. Tatham said. "It is our hope that at the Greenbrier next April much new and valuable fundamental in- formation related to the improvement of advertising will be available." ■ The 4A officials "have become con- vinced that a sound descriptive study of the many economic and social effects of advertising is essential to a clear un- derstanding on the part both of the advocates and the critics." Hence they now are "exploring various authorities to produce a sound economic study of the subject." ■ A proposal is under consideration among members of the 4As as well as the Advertising Federation of America and the Association of National Adver- tisers "for a joint organization spon- sored by our three associations, plus the Better Business Bureau, to establish a mechanism for ferreting out and acting upon bad advertising which would reach all the way from the broadest extensions of national advertising down to purely local advertising." Mr. Tatham said it appears that two keys may unlock most of the doors to advertising's side of its public relations problem. The first key is that "we need to know what elements in advertising itself and what advertising practices are at the root of the critical attitudes," he said. "We must define these in the public's terms," Mr. Tatham explained, "and it is necessary to approach this subject ob- jectively, enabling and encouraging peo- ple to tell us what advertising elements and advertising practice they consider bad taste, annoying, etc." This would be accomplished in the expansion of the 40 (BROADCAST ADVERTISING) pilot study by the Harvard ad hoc group, he indicated. With this information in hand, Mr. Tatham continued, advertisers, agencies, broadcasters and publishers would have the knowledge with which to correct or avoid troublesome practices. He doubted that they would "deliberately continue offensive practices once they have been defined in the terms of the audience we are all trying to reach." Mr. Tatham recalled that the pilot study last spring found that the views about advertising of the intellectuals or thought leaders differed very little from the views of the general public. It also found there was relatively little adver- tising which aroused any definite criti- cism. Critics And Attacks ■ The second key, Mr. Tatham said, "relates to the prob- Agencyman Tatham Announces 4A's plans lems of the criticisms and attacks upon advertising made by some people in government, some intellectuals outside of government and to the doubtful atti- tude toward advertising which is ex- pressed by some business leaders." He said a government official recently wrote him on this subject, suspecting that "much of the criticism of advertis- ing from a social and economic point of view arises from a lack of under- standing of the role that advertising plays in our society and our economy." The federal official added, Mr. Tath- am continued, that "the advertising in- dustry has not done very much to clar- ify this subject, which leads us to won- der if you understand it very well your- selves." Mr. Tatham admitted some merit to the charge, noting most advertising peo- ple can easily explain the part advertis- ing plays in creating sales, but simple definition of the broad economic and social role comes harder. Hence the economic study project, he said. Concerning the third proposal, that looking toward the three advertising as- sociation-sponsored organizations which would ferret out bad advertising, Mr. Tatham offered little additional infor- mation. He said that the 4A committee on improving advertising, however, "is giving sympathetic study to the subject and is prepared to make a recommen- dation'* as to 4A participation "when the specifics of the proposal are com- pleted." Mr. Tatham said that according to all of the available information, "the number of dishonest or offensive adver- tisements is a minute portion of the total. Our desire to attack this problem is based not on its prevalence but on the simple principle that any bad advertis- ing is too much." Define The Problem ■ The real prob- lem in matters of bad taste is that of definition, Mr. Tatham said. He felt there is a tendency toward confusion, an assumption "that bad taste is the opposite of good taste as defined in the aesthetic sense, whereas actually the problem with which we are here con- cerned is bad taste in the sense of offen- sive behavior." It is for this reason, he explained, that the primary effort should be to "identify and define bad taste in the public's terms." Mr. Tatham said it is similarly im- portant "to separate annoyance and irri- tation which is caused by advertising, as such, from the annoyance and irritation which is caused by advertising prac- tices." His illustration: it is necessary to dis- tinguish between the irritation which may be caused by a particular commer- cial and the irritation which is caused by the frequent interruption of a TV show for commercials. "Painful corns, skin blemished with acne, and hemorrhoid treatments do not make pleasant reading or viewing for people who are not the victims of such problems," Mr. Tatham pointed out. Advertising is the "great communica- tor of product information in our coun- try," Mr. Tatham asserted, "and it must be recognized that the unfortunate mi- nority has as much right to be informed BROADCASTING, October 21, 1963 TIME LIFE BROADCAST BUILDER Ahmed, star of the best station in town. The town was Karachi, Pakistan. The station, built by Time-Life Broadcast and Philips of Eindhoven, was the only one in the country. And the star was Ahmed the mullah- teacher, poet, Pakistani. He used to talk to crowds : in the marketplace. Then we put ykwobTV j on the Karachi air (in just 46 days) for the Pakistan 1 International Trade Fair, and Ahmed's listeners m jumped to thousands. The station broadcast for months af- ter the Fair closed, proving that commercial television can inform, instruct and entertain a new-to-TV country. ■ Our International Division also has substantial inter- ests in Latin America, travels 500,000 miles a year \T servicing them and finding new opportunities in the wave of the future: world television broadcasting. We believe that the experience of operating television sta- tions in the United States can be translated beneficially overseas. As a division of Time incorporated, Time-Life Broadcast is committed to the policy of bringing news and information to our audiences, wherever they may be. CAUFORNIA-KOCO-TV-AM-FM San Diego COIORADO-KLZ-TV-AM-FM Denser INDIANA-WFBM-TV-AM-FM Indianapolis MICHIGAS-WOOD-TY-AM-FM Grand Rapids Ml N NESOTA— WTCN-TV-AM Minneapolis/St. Paul BROADCASTING, October 21, 1963 41 as the more fortunate majority." Mr. Tatham offered this fundamental view concerning whatever public rela- tions problems advertising might have: "We must first conduct our affairs in a fashion that deserves public approval, then we must make sure the public un- derstands what we are doing." Fees Vs. Commissions ■ An alleged deterioration in the relationship be- tween agency and media people was underscored at the Chicago meeting by William A. Marsteller, chairman of the Marsteller Agency, New York, and of the AAAA board's Committee on Media Policy. It is in the media-agency relationship that "the answer to the question of whether fees can replace agency com- missions is to be found," Mr. Mars- teller said. Mr. Marsteller laid blame for the apparent lack of agency-media under- standing principally on agency men who, he said, do not recognize that "while we [agencies] are indeed the agency of the client, we are performing specifice services for media for which we are compensated by them." A number of studies, he said, have pointed up media complaints about inability to reach decision-making agen- cy people, inadequately trained buyers and "most of all, about simple rudeness and bad manners among agency peo- ple." "There must be an element of truth in the complaints," he said, "because they are alarmingly universal." In defense of the commission system of agency compensation, he said that a fee-only policy could result in a loss of ' 'one of the strongest ingredients in the building of successful advertising and that is the deep involvement of the media in which it will ultimately ap- William A. Marsteller Fees vs. commissions pear." Both systems, he said, have their place in agency compensation. Mr. Marsteller asserted that "there is no such thing as standardized agency compensation," and added: "For in- stance, just about 50% of our gross in- come comes from fees, while for some agencies it will be perhaps 80 or 85% commissions and 10 to 15% fees. This is because, first of all, agencies differ in the kind of business they attract and the kind of services they provide. For in- stance, we are deeply involved in public relations and direct mail and collateral and similar non-commissionable activi- ties; other agencies may choose to specialize in media advertising. Then, too, there is a difference in kind of accounts." Substitute ■ He pointed out that al- though there has been talk about fee Radio marathon boosts auto sales To sell cars "you have to have something new all the time." That's the opinion of Hudy Green, owner of Green Lincoln-Mercury, Mobile, Ala., who is highly pleased with the results of a 51 -day marathon sale run from July 22-Sept. 10. Mr. Green used wabb Mobile on a 24-hour basis during the marathon and used spot schedules on wala, wkrg, wtuf Mobile in "the finest promotion we've ever had." The car marathon originally was scheduled for 14 days, but "outstand- ing" response was responsible for the 37-day extension. During the first two weeks wabb disc jockeys vied for prizes in a contest to see who could stay awake longest in a one-room abode which stood on a tower in the middle of the car lot. Following the announcers' air- borne tour of duty, six salesmen from Mr. Green's force went for prizes of their own in the tower house. All the salesmen topped the disc jockey record of 86 hours, 38 minutes and 57 seconds, set by Jack Mack. The winning salesman stayed awake and aloft 110 hours, 42 min- utes and 1 1 seconds. For Mr. Green, who said the marathon had produced "profit and volume," this was the forerunner of more promotions. "Another mara- thon with a new angle" is planned for the near future. Mr. Green said "I used to adver- tise a lot and then cut back, but after this I won't cut back again." compensation for years, the 4A's fig- ures show no appreciable gain in the use of fees as a substitute for commis- sions as a basic foundation of agency compensation. Mr. Marsteller stressed that agencies do perform a service for the media. He noted that the fee a client pays an agency does not alter the fact that media pays a commission for "doing something for them they would other- wise have to do themselves and pay for in other ways." Without the agencies, Mr. Marsteller indicated, the media would otherwise have to do it them- selves and "pay for in other ways." Without the agencies, Mr. Marsteller in- dicated, the media would have to add a creative service department and increase their production, traffic and billing staffs. "In fact, we say to our young people, if media commissions were eliminated entirely, it is highly unlikely that media costs would be reduced at all," Mr. Marsteller observed. He called on advertsing agencies to "reassess" their attitude toward media and urged them to impress upon their staffers to learn "how we get paid and why," and to be sure "their acts are not weakening the very relationship on which at least a part of our compen- sation is based." NBC Radio has big 3d quarter sales NBC Radio last week reported a third quarter sales volume of $5,787,- 000, highest for the period since 1960. Of 27 business orders received in the three-months stretch, the network said 23 represented new business and the remaining four were renewals. Commenting on the future business outlook, William K. McDaniel, execu- tive vice president in charge of NBC Radio, noted that the network has already signed 24% more first quarter business for 1964 than had been con- tracted for that quarter at this point last year. Bon Ami switches agencies The Bon Ami Co., New York, a sub- sidiary of Lestoil Products Inc., last week named Fuller & Smith & Ross to handle advertising for its Bon Ami cleanser, Dust 'n Wax furniture polish, Jet Spray window cleaner and its line of dust cloths and mop covers effective Jan. 1, 1964. The account is now han- dled by Dunnan & Jeffrey, New York, and Werman & Schorr, Philadelphia. A company spokesman said the ac- count is expected to bill more than Si million. Media plans are in the process of being formulated and both spot radio and television are being considered. Lestoil acquired control of Bon Ami last August. 42 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 Us Hayseeds Get Around! Maybe you'll never believe it until you see it — but though some of our pastimes may seem rather rural, the Red River J' alley is one of the highest- living, richest-spending areas in the L .S.A.* Since almost the very beginning of radio and or television. WD AY and WDAY-TV have been the favorite, leadership stations in the Red River Valley. Ask PGW to show you the list of schedules we are carrying from top-notch na- tional advertisers — and the reasons why. *Fargo-Moorhead is always among the very top leaders in Standard Rate & Data's ranking of Metro Area Retail-Sales-Per-Household. Why? Well, as the Encyclopaedia Britannica says (see "Red River ^ alley" i — this is one of the most fertile agricultural areas in the United States. Look up both these refer- ences, and see for yourself ! BROADCASTING, October 21, 1963 WDAY 5000 WATTS • 970 KILOCYCLES • NBC and WDAY-TV AFFILIATED WITH NBC • CHANNEL 6 FARGO, N. D. ^PETERS, GRIFFIN, WOODWARD, INC., Exclusive Satiotial Representatives 43 There is nothing simple about radio MANUEL SAYS MEDIUM'S COMPLEXITIES ARE JUST AGENCY HEADACHES "Radio gives us more trouble than any other medium," Kenneth G. Man- uel, president of D. P. Brother & Co., Detroit, told the Radio Advertising Bu- reau meeting there Tuesday (Oct. 15). Mr. Manuel praised radio too, but he frankly pointed out to the RAB members some of the medium's grow- ing problems for his agency. Brother's use of radio has increased steadily over the past decade and now accounts for more than 10% of its total billing. "Radio is a highly prized communi- cation medium but at the same time it is the most difficult and complex of all media buys," Mr. Manuel said, "and, from the agency standpoint, one of the most expensive. Our experience has been that the particular problems radio has posed for our clients and us have become steadily worse." Overlap Galore ■ Taking the initial problem of station selection today, Mr. Manuel noted that there has been "a great proliferation of stations since ra- dio hit its low point in 1955 — an in- crease of 1,500 in the last eight years." Today's total station population of near- ly 5,000 also is compounded by dupli- cation, "stations serving identical or al- most identical markets with identical or overlapping audiences," he said. "By comparison, the selection of newspapers is child's play," the agency president said. Los Angeles has two newspapers but 30 AM and FM sta- tions, he explained, while Atlanta has one paper and 15 stations and Detroit has two papers and eight AM and 13 FM stations. D. P. Brother's media department gets a "torrent" of data from some 3,800 AM stations throughout the country, Mr. Manuel said, "purporting to present these stations to our buyers in their true and honest dimensions. I must say we've found a large share of this information undependable." Everyone's Right ■ He explained that in many cases "even a casual study of the data on stations serving the same markets reveals that they are claiming in all seriousness the very same listen- ing audience at the same time." In spite of the torrent, Mr. Manuel continued, the agency finds that the usable information supplied "is pretty sparse." He said the bulk of it, "data on markets, on income levels and spe- cial characteristics," comes from the top 40 or 50 markets and "we are hard pressed to get adequate information on the rest of the great radio audience." D. P. Brother also is "too often" dis- appointed after listening to station rep- resentatives by the scores, Mr. Manuel said, "hoping for the information, the documentation that'll enable us to make the best selections and the best buys." Too often the representative stops by only "for a bit of small talk." The representative too often "has Fondren: the vise on advertising gets tighter If not halted, the trend toward governmental restrictions on adver- tising could lead toward federal con- trol of all communications media, Lee Fondren, manager of klz Den- ver and vice president of the Adver- tising Federation of America, warned last week. Speaking at the fall conference of the National Association of Broad- casters in Hartford, Conn., Mr. Fon- dren told what it would be like to live in an economy which banned advertising. In Mr. Fondren's look at "Advertising: 1980," all broad- casting stations had been taken over by the government — "in the public interest, naturally." He told his audience not to bet that this couldn't happen in America. "In fact, I maintain that not only can it happen but that it is happen- ing and right now," he said. "Today the field of advertising and market- ing is the whipping boy in both state and national legislatures, even in city councils. Hardly a day passes when we don't hear or read of a new proposal to 'put us in our place' and protect the public from advertising." Mr. Fondren cited restrictive ad- vertising measures against billboards, broadcasting and certain businesses and professions. "I see a threat to all of us as citizens of a democracy where we have the right to expect freedom of speech whether it's on the platform or through an ad to sell a product or an idea," he said . Restrictive measures usually are AFA's Fondren The takeover is already happening started by a legislator who concen- trates his fire on a single part of an overall business, the AFA vice presi- dent said. "That way, he seems to be trying to correct a particular wrong against the public [and] only those in that one phase of advertising pay any serious attention to what's hap- pening. It doesn't excite the rest of us because it isn't directed at our paycheck." All communications media must realize that what hamstrings one part of the industry will eventually hurt all segments of merchandising and selling and, in the long run, the economy of the country, he said. "We should never tolerate unwar- ranted attacks on any part of this vital industry," he said. "Keeping quiet and failing to defend our fellow businessman's case is just about as bad as openly agreeing with the criticism." Communicators must stop taking delight in and publicizing out of pro- portion the problems of their com- petitors," Mr. Fondren said. Also, he said, elected representatives in government at all levels must be made to know and understand the importance of keeping broadcasting free of absolute regulation. "If we give them the facts about our busi- ness, we can depend upon them to cast knowledgeable votes when legis- lation affecting us comes up." 44 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 What did South Carolina do to attract Elgin? More than merely change the name of a town to Elgin. Among other things, it trained South Carolinians as technicians, without cost to Elgin, in State-operated technical schools designed to produce employees for any new industry's requirements — an idea attractive to many. For examples: General Electric, Argus Cam- era, Allied Chemical, Du Pont, Smith-Corona Mar- chant, Utica Drop Forge, Horsman Doll, and others. The surprising new South Carolina is soaring as an industrial economy — far outstripping the nation as a whole, nearly doubling the personal incomes of South Carolinians in the 1950's. What does this have to do with WIS-Television? This station — which reaches the majority of South Carolina counties without peripheral buys, knows South Caro- linians' preferences best, after 3 1 years of broadcasting from the hub-like capital city — now serves a surprising new kind of South Carolina — alert, aware, selective of the best in information and entertainment, and able to buy. It reaches the watchful set, of course, as it reaches other South Carolinians who watch the best. WIS TELEVISION Charles A. Batson, Managing Director a station of The Broadcasting Company of the South hc G. Richard Shafto, Executive Vice President WIS Television: Channel 10, Columbia, S.C. ■ WIS radio: 560, Columbia, S.C. ■ WSFA-TV: Channel 12, Montgomery, Ala. All represented by Peters, Griffin, Woodward, Inc. Reaction to cigarette plea depresses senator Senator Maurine B. Neuberger (D-Ore.), Congress's leading advo- cate of federal controls as a remedy for the burning smoking-health con- troversy, has few words for broad- casting in her new book, Smoke Screen, Tobacco and the Public Wel- fare. But her remarks are pointed and reflect her disappointment that broadcasters gen- erally have failed to follow the lead of Governor Le- Roy Collins, pres- ident of the Na- tional Association of Broadcasters, who has urged modifications of the NAB's volun- tary commercial Sen. Neuberger i . .... 5 code to eliminate glamorization of smoking for young people (Broadcasting, Nov. 26, 1962, et seq.). "The reaction from the industry was immediate, anguished and de- pressing," Senator Neuberger said. Senator Neuberger's book gives the smoking and health problem a 133-page treatment and concludes with a set of remedial proposals: education, labeling, research and control of advertising. Ad control would be pretty much up to the Fed- eral Trade Commission, the senator noted, but she has found a role for the FCC as well: Public Interest > "Should the FTC fail to act or should FTC action be nullified by the courts, I think it would then be worthwhile to pursue the argument that a radio or tele- vision station which continues to carry today's cigarette advertising in the face of a clearly expressed gov- ernmental position that cigarette smoking is hazardous thereby fails to live up to the Federal Communi- cations Act requirement that a sta- tion serve the 'public interest.' The FCC may then be able to step in where the FTC had unsuccessfully trod." The senator does not say what controls might be exerted over print advertising if the FTC "trods unsuc- cessfully." The author recalls some of her disappointment with her urgings of the FTC last year. "Despite the FTC's devotion to squeezing health claims, both overt and implied out of cigarette ads ... the commission's reluctance to utilize its full authority to police cigarette advertising has been less than exemplary." Senator Neuberger glumly noted that the FTC insisted that the "last doubt" had not yet been removed from evi- dence that health effects are related to smoking. To avoid protracted court action, the FTC told her, it preferred to wait "until there is avail- able the required evidence." Report 'Evidence' ■ That "evi- dence" would be the long-awaited re- port of the surgeon general, who has had a task force at work on the prob- lem since October 1962. Senator Neuberger had first planned to time her book for the release of the re- port, but delays have prompted her to get it into publication now (offi- cially, Nov. 8). Senator Neuberger recalls that when NBC was moved to remark that it "does not share Governor Col- lins's views" [on cigarette commer- cials], she wrote Robert Kintner, NBC president, and informed him that "few industries have had the good fortune to attract a leader with the foresight and courage of LeRoy Collins. But surely no indus- try has responded so lamely to such leadership as the broadcasting indus- try." Mr. Kintner's reply to a question about "child-directed" commercials on NBC was "unsatisfactory," the senator wrote. Cigarette commer- cials "neither appear in programs de- signed specifically for children, nor in our judgment do they make spe- cial appeals to children;" if they did, Mr. Kintner said, NBC would reject them. Perceptive Review ■ In a discus- sion of "significant contributions to the public dialogue about smoking," Senator Neuberger noted that a CBS Reports program, "A Study of Teen- Age Smoking," in September 1962, was "a remarkably perceptive and objective review of the smoking con- troversy ... to the accompaniment of anguished howls from the Tobac- co Institute (understandably out- raged at this blow from television, its erstwhile constant ally)." Senator Neuberger also came to the defense of Governor Collins. She said, "The Tobacco Institute went into an indignant funk at the effront- ery of a layman [italics hers] daring to express a view on a scientific mat- ter. Such pious condemnation of Governor Collins contrasts rather dramatically with the inevitable quick-triggered press releases from Tobacco Institute laymen contesting the validity of each new scientific paper implicating cigarette smoke in disease." A broadcasting executive told a Youth Conference on Cigarette Smoking and Lung Cancer in Wash- ington last week that radio and TV must curtail cigarette advertising for the benefit of teen-agers. Arthur W. Arundel, president of wava-am-fm Arlington, Va., said that he does not accept cigarette advertising for one reason — to protect teen-agers who are not capable of realizing the risks involved in smoking. "We are not pious or self-right- eous," he said. Broadcasters are not worthy of the power they possess if they cannot put "a principle before a buck," he concluded. nothing better to offer than his rating book and a questionable interpretation of the data," Mr. Manuel charged. "Too often he makes claims that are an affront to any self-respecting buyer." Mr. Manuel recalled one occasion when the representative claimed his sta- tion attracted most of the professional people in the community by virtue of high level programing. "It so happened that we had made an air check," he said, and the station in question "'spe- cialized in a rapid cycle of rock 'n' roll and bizarre sound effects." Dirty Pool ■ Mr. Manuel also dis- liked the tendency of some representa- tives to "knock" the competition. He said in some cases this sniping has been done "with astonishing vigor" and "we've even had them come in with air checks calculated to damn their rivals." The agency's media staff frequently must spend extensive time and effort doing its own research on radio, Mr. Manuel said, feeling that such a "con- siderable expense" on the part of an agency "is an unwarranted and mis- placed burden." He congratulated RAB's decision to invest in "the devel- opment of realistic and trustworthy audience research techniques." Even after the agency has made sta- tion selections for a campaign and wants to place the orders, Mr. Manuel continued, "we sink deep into what is possibly the worst morass in all media — radio paperwork." He felt it is well established "that spot radio is the most expensive of all media for an agency to handle because of the enormous vol- ume of paper that must be processed." Mr. Manuel said that for a while "it looked like Broadcast Clearing House, with its standardized order-billing sys- 46 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 If you lived in San Francisco . . . . . .you'd be sold on KRON-TV tern, would provide the breakthrough, but the necessary support has not ma- terialized." United action, he sug- gested, could possibly increase national advertising budgets for radio. Mumbo Jumbo ■ Aware that national radio dollars have shrunk while station income from local advertisers has grown, Mr. Manuel felt that this growth in local business may be partially re- sponsible for other problems relating to rates, character of programing and schedule certification. Station rate cards cry out for simplification, he said, and "there are rate cards which even our sharpest-witted timebuyers have been unable to decipher." Complexity isn't the only fault, he noted, citing other factors such as great disparity between national and local rates. "There are often inequities and discrepancies with rubber rate cards, ad-libbed prices and the practice of 'get what you can when you can,' " he said. Mr. Manuel noted that the ideal en- vironment for a commercial is one of "isolation, in which it is insulated from the distraction and dilution of other commercials by music or talk or news or whatever." But such a day is long gone, he said, with double and even triple spotting "on the raise." Lack Of Taste ■ To add insult to injury, he continued, there have been cases in which all good taste has gone out the window even in multiple spot- ting, "where our commercial dealing with a $5,000 product has run cheek to jowl with another touting a proprietary medicine for sluggish bile or 49 cent-a- pound turkey at the local supermarket." "The number and frequency of radio commercials is not the only cause of negative audio reaction" on listeners today, Mr. Manuel said, pointing out that quality is just as important a factor as quantity. "It must be admitted," he concluded, that much of the advertising on radio today is ineffective in its concept and structure." To be effective today, he said, the radio sales message must be able to cut through "a commercial noise barrier." Here is where the agency's creative skills must come into play, he said. FCC Commissioner Robert E. Lee also addressed the assemblage of radio station owners and managers, revealing that the overwhelming majority of let- ters that the commission gets complain- ing about commercials concern TV, not radio. He said that he had recently studied 500 protesting letters and had found that radio was the object of only a few of the attacks. And most of the com- plaints about TV commercials were di- rected at the frequency of interruption of the ads, not their taste. Mr. Lee, who originally proposed the adoption by the FCC of the commer- cial time standards of the National As- sociation of Broadcasters, said his vote on the measure is still not committed. He added that the issue will not be decided for some time. "Maybe," Mr. Lee said, noting that only 30% of radio stations subscribe to the NAB limitations, "there shouldn't be a code at all. If they can't live with the code, perhaps it's no good and the matter of commercial limits is best left to each individual station manager." ROGERS HEARING SET Both sides to speak on bill intended to block FCC's plan Broadcaster and congressional efforts to prevent the FCC from regulating commercial time will focus in Washing- ton early next month (Nov. 6-8) when the House Communications Subcommit- tee opens a hearing on legislation to block the FCC proposal. Representative Walter Rogers (D- Tex.), chairman and author of HR 8316, which would limit the agency's power, said in an interview Thursday the big ones fro BROS ONE BSH3 ie latest and greatest selection of feature motion pictures for first-run television BEN PIAZZA (Oct. 17) that it would be up to the FCC to "make a case before the Con- gress that the [commercial] situation is so bad" that regulatory remedies are needed. "They've got a pretty big job cut out for them," Representative Rog- ers said. The National Association of Broad- casters, which with Representatives Rogers and Oren Harris (D-Ark.) has been leading the attack on the FCC proposal, is expected to follow the agen- cy to the subcommittee witness chair after the hearing opens Nov. 6. Net- work spokesmen and other broadcast- ers, many of whom have filed comments in opposition to the FCC, also would be given an opportunity to testify. In a speech he is scheduled to deliver before the Texas Association of Broad- casters convention in Dallas today (Monday), Representative Rogers is ex- pected to discuss the commercial time proposal, broadcast editorializing and proposed license application fees. He has been conducting a hearing on edi- torializing in a search for guidelines for broadcasters, and also is the author of legislation that would prevent the FCC from putting its license fee schedule in- to effect Jan. 1. 1964. Regain Powers ■ Last week the con- gressman said the major issue Congress faces with the FCC is a matter of "get- Representative Rogers Outline hearing plans ting the legislative powers back to the Congress. . . . Are there three branches of government, or a fourth not answer- able to the people that has rulemaking power to write substantive law?'' he asked. On editorializing, Representative Rog- ers said that he wants to "close up" the hearing with another day session to hear "whatever the commission has to offer and whoever else may want to testify." He especially wants to get to another problem raised recently by the FCC, he said. It appeared the commission held that stations would be required to pro- vide free time for the airing of views opposing those espoused on broadcasts which may or may not have been com- mercial, he said. "That's another situation that is not justified," Representative Rogers con- tinued. "I don't believe radio and tele- vision stations were intended to be elee- mosynary institutions." The congressman also criticized the FCC for its plan to charge stations fees for license applications. "This is a mat- ter on which there has been no public hearings before the Congress. . . . This is a matter of substantive law, not pro- cedure." Business briefly . . . The Remington Rand Division of Sperry Rand Corporation in New York has purchased additional sponsorship of the Jerry Lewis Show, which is seen Saturday nights on ABC-TV. The new sponsorship will be devoted to the firm's portable typewriter division. Other Remington Rand advertising on the Jerry Lewis Show is aimed at electric shavers. Remington agency: Sullivan, Stauffer, Colwell & Bayles, New York. Lipton Tea through Sullivan, Stauffer, Colwell and Bayles will sponsor half- hour of CBS-TV Ed Sullivan Show on alternate weeks through 1964-65 sea- son. Lipton will also sponsor three Carol Burnett specials to be carried on CBS-TV next season. The National Federation of Coffee Growers of Colombia, through Doyle Dane Bernbach, New York, has pur- chased multiple participations in two Monday-through-Friday NBC-TV pro- grams, Today and the Johnny Carson Show. The participations, which will span a one-year period starting January, represent the first network TV adver- tising placed by the Coffee Federation. The Christian Reformed Church, through the Griswold-Eshleman Co. of Chicago, is sponsoring the Sunday re- ligious program, Back to God, which has been renewed for the 17th consecu- tive year on MBS. Renewal of the pro- gram is effective Nov. 17. Back to God is produced in Grand Rapids, Mich, and Chicago. Eastman Chemical Products Inc., Kingsport, Tenn., last week started a six-week TV campaign featuring one- $6 million buy on CBS-TV Westinghouse Electric Corp. has made purchases for 1964 on CBS-TV which represent some $6 million in estimated billing. In- cluded are a 52-week sponsor- ship of CBS Evening News with Walter Cronkite, CBS Midday News with Robert Trout and CBS Saturday News with Robert Trout; minute participations in Chronicle, in CBS's "morning min- ute plan" and several in nighttime dramatic shows on the network. McCann-Erickson, New York, is Westinghouse's agency. minute and 20-second spots in 35 major markets. Eastman, a subsidiary of East- man Kodak Co., said the saturation campaign is expected to reach more than 90% of all TV homes in each of the markets involved. The drive is aimed at extending public identity for Eastman's Kodel polyester fiber. East- man agency: Dougherty, Clifford, Steers and Shenfield, New York. The Bristol-Myers Co. has purchased full sponsorship of a one-hour NBC-TV special broadcast Oct. 27 of the 12th annual "April in Paris Ball," which marks the opening of New York so- ciety's 1963-64 season. The event will be held Oct. 25 and taped for network broadcast two nights later. The "April in Paris Ball" special, produced by Honor Productions, will pre-empt the Du Pont Show of the Week. The ball itself will be sponsored by the Ameri- can-French Foundation Charities. Bris- tol-Myers agency: Foote, Cone & Beld- ing Inc., New York. Next for researchers: personality traits Media planners of the future will be looking for ways to segment audiences by personality traits, not just by the so- cio-economic demographic breakdowns which they are demanding today. This view was presented by Radio Advertising Bureau's director of ad- vanced projects Dr. Alfred Watson speaking at a closed meeting of the second advanced management advertis- ing course of the Association of Na- tional Advertisers in Highland Park, 111., last week. Also addressing a closed ANA session was Dr. Thomas E. Coffin, director of research for NBC, who spoke on com- puterization of media selection. Dr. Watson said that students of ANTHONY PERKINS JANE FONDA ONE RAY WALSTON e latest and greatest selection of feature motion pictures for first-run television MARC CONNELLY market segmentation are "turning to classes of people called the innovators, the highly mobiles, the venturesome types and other typological classifica- tions based on personality traits . . ." He added that future media research would have to be aimed at discovering ways of reaching these segments selec- tively. Dr. Watson is director of the RAB methodology study which is currently examining techniques for measuring ''the total radio audience." In another talk last week before the Eastern Regional Industrial Marketing Conference of the American Marketing Association, Dr. Watson told market research people to focus their attention on the ultimate business aim of the corporations for which they work — maximizing profits. He explained that even' sale of a particular corporation's product is not yielding the same profit, "since some consumers are more expensive to sell than others." He advised market re- search people to think, not "in terms of the average cost of acquiring a cus- tomer, but rather in terms of incremen- tal costs. . . ." The researcher, he suggested, should be determining that point where the revenue of a sale is equal to "the addi- tional cost of 'manufacturing" that sale." Two false ad cases resolved One charge of false advertising was dismissed by the Federal Trade Com- mission last week and a second was closed with the signing of a consent order. The FTC dismissed a complaint against Drug Research Corp. and its advertising agencv. Kastor, Farrell, Chesley & Clifford Inc., both New York, charging that false claims had been made for Regimen Tablets, a weight reducing preparation. The complaint had been pending since 1958 and the FTC said the "longevity of the case" was one of the factors in its dismissal. In closing the book with Drug Re- search, the FTC said its action was not intended to affect the jurisdiction of any other body over Regimen Tablets. National Home Food Service Co., Wilkes-Barre, Pa., has consented to an FTC order prohibiting it from using false claims, "bait advertising and other misrepresentations to sell freezers, food and freezer food plans," the commission said. The FTC complaint alleges that, contrary to advertising in TV, radio and other media, purchasers of National's freezer food plan do not receive the same amount of food and a freezer for the same amount of money they have been paying for food alone. National also has outlets in Bingham- ton and Elmira, both New York, and Scranton, Williamsport, Pottsville, Har- risburg, Hazelton and York, all Penn- sylvania. The agreement is for settle- ment purposes only and does not con- stitute an admission by National that it is guilty of the charges. Esso 'World Theater' to be spotted in TV The Standard Oil Co. (New Jersey) last week announced plans to present the Esso World Theater, a series of TV programs from and about eight differ- ent countries. Each of the eight full- hour programs, to be produced in the country concerned by Newmark Inter- national Inc., will feature stars and di- rectors native to that country. Produc- tion has already been scheduled in Greece, England, Nigeria and Japan. The Esso World Theater will have its premiere early next year, and it will be telecast on a spot basis in New York and six other cities in the East. The show will be presented monthly during prime time from January through May and from September through Novem- ber. Esso's agency for the series is Needham. Louis & Brorby, Chicago. Tailored spots satisfy FM Advertising revenues sometimes play the apple to programing's Eve, and a "good music" FM station can be confronted with the thorny choice of turning down money or offending the taste of listeners with certain commercials. Faced with these mu- tually exclusive alternatives, wrfy- fm Reading, Pa., evolved a synthesis that allows the station both its cake and the pleasure of eating it. Earlier this year, wrfy-fm ac- cepted Pepsi Cola's Debbie Drake jingle for Patio Diet Cola and ran the spot 15 times a day for three weeks. The station, unhappy with the commercial, surveyed its listeners and found a similar disaffection. When the same jingle was offered for a second promotional push, the station asked to produce its own version, tailored for the tastes of its audience audience. The local distributor agreed, and wrfy-fm produced two tapes, in- corporating the music of the original commercial, but with spoken copy. One of the tapes used a female voice, the other a male. The sponsor approved both, and they were alter- nated three times a day for 13 weeks. Advertiser, station and — most important — listeners were all pleased. Wrfy-fm took the same pains with a public service announcement, although no money was involved. The spot was by Ethel Merman pro- moting the Post Office Department's new ZIP Code system, and the sta- tion again produced its own version. The Post Office liked the spot so well that it may offer wrfy-fm's ver- sion to other FM stations in the East. Pulse has high hope for radio diary A one-day diary of potentially "great promise" for in-depth research on radio audiences is being tested by The Pulse Inc., Dr. Sydney Roslow, director of the research organization, announced last week. He said the diary, to show audience characteristics as well as estimates of audience size, is similar to one devel- oped by the Pulse for TV, which was personally placed and personally col- lected. The radio diary, he reported, is personally placed but returned by mail. Dr. Roslow said the rate of return on the TV diary was 75%, "even ac- counting for refusals." If that rate can be maintained on the radio diary, as Pulse hopes, then "we have a method of great promise for radio audience re- search in depth," Dr. Roslow said. He announced the experiment at his firm's 22d anniversary luncheon, which honored John W. Kluge of Metromedia Inc. as Pulse's 1963 "Man of the Year" (see page 65). Dr. Roslow, recalling Washington in- vestigations of the ratings services, characterized 1963 as "a year in which the most desperate and urgent efforts have been made to prove that ratings are the only basis for the purchase of time — that nothing else counts." He called it "a discredit to the men and women who buy radio and tele- vision, who sell radio and television, to accuse them of exclusive and idolatrous devotion to ratings only, to the exclu- sion of . . . creativity, programing, image, costs, flexibility, availability, etc." He suggested that buyers and sellers may be "shortchanging" themselves, however, "by not taking advantage of the fuller, deeper meaning and potential of audience research." He said that "a lot of good research capability, not just in our shop but throughout the research business, is going begging because lip service to 'people research' has still not given way to commitment." Although he had "reservations about what has been accomplished by the past year's preoccupation [with] quantitative standards," he thought there had been "a contribution of value in regard to the overall picture." He reviewed steps taken by Pulse to tighten its performance standards, in- cluding additional validation processes and a 10% increase in the size of its sample clusters. Broadcasters may speak at next co-op session The Senate Select Committee on Small Business will continue its exami- nation of cooperative advertising prac- tices. It plans to conduct further pub- lic hearings later this fall or early next year. The committee, which held a hearing session last month (Broadcasting,) Sept. 16), may include broadcasters among witnesses at the next hearing. The committee has been told so far that Congress should clarify the anti- trust laws to allow retailers to engage in joint advertising without running the risk of prosecution. The committee planned to call on the Department of Justice and the Small Business Admin- istration earlier this month, and prob- ably will hear those government wit- nesses when the hearing resumes. Radio gets biggest audience since TV Radio's average daily audience in August was the biggest since the advent of television, Sindlinger & Co. reported last week. The report showed 98,204,- 000 persons aged 12 or over, or 71.4% of the total continental U. S. popula- tion in this age group, tuned in during the average day. August has been one of the tradition- ally high months for radio listening in the six-and-a-half years covered by the report. In terms of average daily listen- ers, each August since 1957 has ex- ceeded the August that preceded it, and in population percentages the same has been true of each August but one — August 1962, when the average listener total was 71.1% as against 71.3% in August 1961. The 98,204,000 or 71.4% who tuned in during the average day in August 1963 may be compared with 71,572,000 or 58.1% in August 1957, first year of the report. The July 1963 average was 97,071,000 or 70.5%, as against 71,- 170,000 or 57.9% in July 1957 and 93,998,000 or 69.6% in July a year ago. Each month this year has exceeded the corresponding month of last year in both numbers and percentages. "The August figure," according to A. E. Sindlinger, president of the mar- ket analysis firm, "represents peak lis- tening to radio since the advent of television and it has been occasioned by the growth of out-of-home listening, particularly noticeable during the sum- mer months." Rep appointments . . . ■ Wala-tv Mobile, Ala.: The Katz Agency, New York, as national sales representative. ■ Wala Mobile, Ala.: Stone Repre- sentatives, New York, appointed na- tional representative. ■ Kdov Medford, Ore., and kcno Al- turas, Calif.: J. A. Lucas Co., San Fran- cisco, named West Coast representative. ■ Wivy Jacksonville, Fla. and wnoh Raleigh, N. C. : The Robert L. Williams Co. division of McGavren-Guild Co., New York, as national representative. Coleman opens 5 new offices Roger Coleman Inc., FM consultant and national representative firm, has opened new offices in five major cities: 21 West 58th Street, New York; 188 West Randolph Tower, Chicago; 2201 Woodward Heights Boulevard, Detroit; 4500 Excelsior Boulevard, Minneapolis; and 681 Market Street, San Francisco. The firm now represents more than 20 stations in major FM markets. 52 (BROADCAST ADVERTISING) BROADCASTING, October 21, 1963 Now we can put the third jewe in place. Effective October 1, KREM Radio-and KREM-TV, Spokane, Washington, the third of the Crown stations, have appointed Blair Radio and Blair Television, BTA Division as their exclusive national representatives. Now we can add the selling power of these stations — and the effective buying income of the Spokane area (which is plenty!) — to the power of Blair Radio Group Plan and Blair Television. That's a jewel in any advertiser's crown. THF Blair BLAIR TELEVISION GROUP PLAN BTA DIVISION £ % * ttf i BROADCASTING, October 21, 1963 53 THE MEDIA HOW TO FIGHT THE BATTLE? Hartford conference becomes pro and con session on whys and wherefores of NAB's role in federal encroachment plans The problem of coping with toughen- ing government controls dominated the opening round of the annual fall con- ferences of the National Association of Broadcasters last week. In candid give-and-take discussions during the first conference at Hartford, Conn., last Monday and Tuesday (Oct. 14-15) there were disparate views on the NAB's program of countering en- croachments by the government. The central figure in all the discussions and a participant in some was LeRoy Col- lins, NAB president. Governor Collins both attacked and defended the FCC and its regulatory activities. At his news conference on the opening day and again during the closing session, he took the position that the intensification of FCC surveil- lance over television programing is a response by the agency to the "will and desire of the public." The commission is not trying to put an end to free en- terprise in broadcasting, he said. Governor Collins said that he knew of no instance where the FCC has taken any punitive action against a licensee because of programing and that the broadcaster must take into account that he has an obligation to present local live programs in prime time. This does not mean, he said, that a rule should be adopted to require broadcasters to devote specified numbers of hours to this category, as the FCC is advocating. The FCC has prodded broadcasters and has proposed restrictive rules be- cause the agency believes it is replying to demands from the public, the gov- ernor noted. "Much that the FCC does should be taken as suggestions and prodding but not as law," he said. After the Hartford sessions, the NAB convened in Minneapolis Thursday and Friday (Oct. 17-18) for the second con- ference on the current tour. This week conferences will be held in Pittsburgh (Oct. 21-22) and Miami Beach (Oct. 24-25). TV Commercials ■ Governor Collins defended his advocacy of reform in tel- evision commercial practices as a neces- sary step to keep the government from moving into the area. "I get a lot of criticism about advocating reform in public," he said. "The public is broad- casting's greatest ally, and I want the people to understand that they do not have to look to government to regulate and manipulate the industry. The pub- lic must look to the industry as the leader." He denied that his request for im- provement in commercial quality and fewer interruptions of programing for advertising will "open a Pandora's box of government and public criticism." Any guides that would be developed through a study of TV advertising would be voluntary, Governor Collins said, in pointing out that advertisers and NAB President LeRoy Collins ponders a question during a news conference last week in Hartford as the NAB be- gan its annual fall meetings. agencies are constantly telling television of the need for improvement. "The in- dustry should try to fulfill this need and not wait for the government," he said. "It isn't really a matter of reform of anything." Two Sides ■ At the very close of the Hartford conference Tuesday there was a brief floor exchange between a Col- lins supporter and an anti-Collins broadcaster. The first broadcaster said that he was happy the FCC is propos- ing so many restrictive measures be- cause it just points up the importance and vitality of radio-TV. "As long as we have leaders like Collins and [Doug- las] Anello [NAB general counsel] we don't have to worry," he said. To which the anti-NABer countered: the same thing was being said about railroads before the government moved in. Governor Collins followed with the observation that it was healthy to have such an open exchange of opinions. "In sum, we are happy about this meeting and the broad support of the NAB which it has reflected," he said. "I am sure that all of us of the NAB staff will benefit from the free expression and broad exchange of viewpoints which de- veloped." An informal sampling of opinion of the 224 registrants at Hartford indi- cated general satisfaction with the con- ference. The NAB president told newsmen in Hartford that the association's relation- ship with the government is good. He said federal officials respect the indus- try, and congressional and FCC doors always are open to the NAB. Cigarette Ads ■ "I have not changed whatever my own feelings. . ." on cig- arette advertising directed toward mi- nors, Governor Collins said in answer to a question. He said the NAB board still is awaiting the surgeon general's report on cigarette smoking and health before taking action on his recommen- dation that tobacco commercials with special appeal for teen-agers be cur- tailed. Governor Collins said he checked with the surgeon general on the report's progress and was told it has been delayed because of the "strong position of objectivity" of the individu- al committee members compiling the report and the vast amount of research necessary. He said the mounting evidence link- ing smoking and lung cancer is so great that "we should take steps to eliminate from any source appeals to children." Governor Collins tied in his plea for TV commercial improvements to the industry's opposition to pay TV. It must be considered, he said, that exces- sive interruptions and poor quality in 54 BROADCASTING, October 21, 1963 advertising on the commercial system may encourage the public to support pay TV. If pay TV were successful, he predicted, its promoters would realize "lush profits" at the expense of the pub- lic and commercial broadcasting, which would lose the World Series and other great sporting events now offered free. Broadcasters must do such a good job that the American people will in- sist on keeping the present advertiser- supported system, the NAB president said in Hartford, which is the location of channel 18 whct(tv), only operat- ing pay TV station in the country. Self-Improvement ■ In opening the conference, Governor Collins exhorted broadcasters to renew their efforts to- ward self-improvement as the best de- terrent against government interven- tion. "I want to see broadcasters proud of being broadcasters," he said in stressing the need for improved support and strengthening of the television and radio codes. He said he was "tremendously heartened" by the response of newspa- pers in the radio-TV fight against gov- ernment imposed time standards (Broad- casting, Oct. 14). During the opening panel on govern- ment and community relations, the NAB was criticized for (1) not fight- ing all FCC encroachments in program- ing but choosing a "weak point" — overcommercialization and (2) for al- ways being on the defensive in govern- ment relations. Governor Collins coun- tered that in many instances the NAB takes "great steps of a positive and con- structive nature." Governor Collins, the executive vice president, Vincent Wasilewski, and the vice president for government relations, Paul Comstock, all maintained that the NAB can deal better with the FCC at this stage in the time standards contro- versy than by turning to Congress. "The FCC must be made to realize that no compelling reason exists for adopting commercial time standards," Mr. Wasi- lewski said. A constant theme throughout the ses- sions was that broadcasters must do a better job in telling their stories to the public and to elected officials from the court house to Congress. Ratings Cleanup ■ There are three reasons why the NAB must succeed in its efforts to restore order to the chaos in ratings, Donald H. McGannon, chair- man of the NAB's Research Commit- tee, told the delegates in a comprehen- sive report on rating activities since the congressional hearings. Mr. McGannon, president of Westinghouse Broadcast- ing Co., said that only success by the industry will keep the government from moving into this area of free enterprise. Also, the industry has an obligation to put its own house in order and an obli- gation to the public to find better audi- ence measurements, he said. This will enable radio and TV to get more busi- ness and will remove any possibility of "hanky-panky," the NAB research chairman said. He told the NAB delegates that he had met three times with Representa- tive Oren Harris (D-Ark.) since the latter presided over congressional hear- ings on ratings. In addition, Mr. Mc- Gannon said there has been much cor- respondence between the NAB research committee and the congressional sub- committee. Active participation by advertisers and agencies still is being sought by the NAB for its planned policing of the rat- ings firms. To date, they have been identified only as observers but this is a "distinction without a difference," Mr. McGannon said, because the advertiser representatives have participated freely. However, Mr. McGannon said, the said there has been a "major break- through" in the NAB's discussions with the Radio Advertising Bureau on a jointly sponsored methodology study. He said RAB has invited NAB to par- ticipate in studies to be conducted by steps or stages and that it now will not be necessary for NAB to pledge $75,000 all at once for the study. He predicted the NAB, whose research committee meets in New York today (Monday) on the matter, will contribute to the first phase of the RAB research and delay until later decisions on further partici- pation. RAB estimates the project will cost $200,000 and has asked NAB to sup- ply $75,000— which RAB would match. NAB has been asked for an immediate contribution of $25,000. [In New York, Thursday, RAB Pres- ident Edmund C. Bunker said that "we Carleton Brown (I), WTVL Waterville, Me., and Jack Lee (c), WPRO Provi- dence, R. I., host directors for the NAB conference in Hartford last Mon- day and Tuesday, check the program with John Meagher, NAB vice presi- dent for radio. Messrs. Brown and Lee are on the NAB radio board. advertising fraternity is being sought as official members of the NAB Rating Council because the government will ask the industry if advertising supports its efforts. He planned to meet last Fri- day (Oct. 18) with the Association of National Advertisers to renew his ap- peal to that organization to join. RAB-NAB Talks ■ Mr. McGannon still expect a $75,000 commitment from NAB with RAB raising the rest of the money. There definitely has been no change recently in RAB's position. . . . The study plan calls for a series of care- ful pretests so that, in a sense, both or- ganizations will be paying for the work on an 'installment plan' basis."] Industry-devised criteria and stand- BROADCASTING, October 21, 1963 55 ards for ratings services will be ready at an early date, Mr. McGannon said, and audits of the services will begin early next year. Several companies al- ready have submitted bids to the NAB seeking contracts to perform the actual auditing, he said. All major ratings services have indicated a desire to par- ticipate in the NAB program, he said. Other Research ■ The NAB research committee is active in several areas other than ratings, the chairman said. He pointed out that these additional projects are underway: 1. A preliminary study on entertain- ment and its function by Denver Uni- versity. 2. A study of "children and televi- sion" by the U. S. Department of Health, Education and Welfare with the NAB and networks participating. 3. A study by Columbia University of the public's attitude toward TV com- mercials in a continuation of the find- ings of Dr. Gary Steiner's book, The People Look at Television. Wide Range ■ Few subjects of inter- est to broadcasters were left untouched by panelists and NAB staff executives during formal sessions of the Hartford conference. Drawing a lion's share of attention were government matters such as commercial time standards, editorial- izing, controversial issues, fairness, poli- tical broadcasting and a request for a congressional investigation of the FCC. Donald McGannon, chairman of the NAB Research Committee, reports to delegates at the Hartford conference on chaos in audience measurements and efforts to restore order. Highlighting the report on govern- ment were film clips of members of the House and Senate Commerce Commit- tees on industry matters. The films were prepared especially for the NAB fall conferences. "I have been quite preoccupied re- cently with some of the actions of the FCC," Representative Harris said in the film. "The industry has been somewhat concerned and I think appropriately." Representative James T. Broyhill (R- N.C.) said the increasing trend toward government control is "undeniable." He said it is time "we began to ask if the phrase 'public interest' is beginning to be a watchword to justify actions and theories by those who wish to decide the public tastes." It is essential to retain Section 315, the equal-time law for political broad- casting, because of the great power broadcasting holds in the political arena, Representative J. Arthur Young- er (R-Calif.) said. "I am one of those individuals who believes sincerely that there is a vast difference between the freedom to editorialize or endorse can- didates by a broadcaster as opposed to the freedom enjoyed by an editor of a newspaper or magazine," he said. Senator John Past ore (D-R.I.) took the position that the whole question of editorials "boils down to competence on the part of the broadcasting industry. Now I think it [editorializing] should be watched very closely." If guidelines for editorializing are necessary, then Congress should fix them and not the FCC, Representative Walter Rogers (D-Tex.), said. "Now, let me make it perfectly clear in the first instance that I do not think anyone should have the right to set guidelines as to the content of an editorial," he said. A Broadcaster Speaks ■ Sydney E. Byrnes, president of wsor Windsor. Conn., called for a congressional inves- tigation of the FCC and its interpreta- tions of the Communications Act. "I'm afraid," he said. "All of a sudden I find myself wondering whether I am violating some commissioner's interpre- tation of the law." He disputed the po- sition of Governor Collins and the NAB that the fairness doctrine dispute should be negotiated with the FCC rather than with Congress. "I don't want to make myself sick worrying whether my healthy contro- versial programs are going to sit right with this year's commission," he said. Mr. Byrnes and the NAB general counsel, Mr. Anello, did most of the talking during a spirited panel discus- sion on controversial issues. Mr. Anel- lo said the FCC's July 26 statement on controversial issues and the fairness doctrine has drawn "top priority" at the FCC. He has been engaged in corre- spondence with FCC Chairman E. Wil- liam Henry in an attempt to get the commission to withdraw the statement. A meeting on the subject between NAB and FCC is planned later this month, Mr. Anello said. He advised broadcasters to continue to editorialize and program on contro- versial subjects and to follow their own conscience as to fairness. The NAB asked stations to submit case histories of difficulties they have had in com- pliance with the fairness doctrine. "You must show up the stupidity of BROADCASTING, October 21, 1963 Here's proof! r LA. BUYING POWER LISTENS TO KFAC survey conducted by St vs KFAC's "consumer audience profile" shows that KFAC's listeners, as compared to the average of all listeners to all Los Angeles radio stations, are better educated, make more money, and hold higher positions in the K7 % business and professional world by a whopping big margin! 50% nRFATFR ^u1; ^our announcement where the buying power is! Call today. Get all the facts and you'll agree that KFAC is a "must buy" in Los Angeles. 40% 30% 20% GREATER GREATER - average of al! _ . _ average of all average of all Los Angeles- I Ijilftfl Los Angeles I 1 Sf 4 1 iB Los Angeles stations I II ■ ■ i*B stations MjkjJLfiA^H stations AUDtEITCE Education/ attended college Occupation /executive, professional Family Income /over 312,000 'This survey has just been released by SRDS Data Intorporated, a subsidiary of Standard Rate and Data Service. Int. -offi |C F^A (/radio 1330/ fm 92.3 5773 WILSHIRE BOULEVARD. LOS ANGELES 36. CALIFORNIA • WEBSTER 8-0161 Represented national/} by G. P. Ho/tingbery Co. BROADCASTING, October 21, 1963 57 those people who wrote this document [FCC statement]," Leonard Patricelli, general manager of wtic-tv Hartford, told Mr. Anello. "They are not broad- casters." Unwanted ■ In an earlier panel on TV public service programing, Mr. Patricelli urged television to remove the phrase "prime time" from its vocabu- lary. "We knife ourselves everytime we use it," he said in maintaining that all time is prime time. He urged that the words be deleted from the NAB code. Roy Danish, director of the Televi- sion Information Office, said that pub- lic service shows are doing much bet- ter in attracting sponsors. The panel agreed that local stations do not have to try to compete with networks in pro- ducing good public service programs. John Couric, NAB public relations director, and Carleton Brown, wtvl Waterville, Me., and NAB radio board member, reported on the association's public relations activities. Three new NAB booklets are being distributed to members at the conferences. They in- clude ( 1 ) a pamphlet telling broadcast- ers how to arrange and conduct special promotions, (2) a study guide on broad- casting prepared in conjunction with the nationwide awards program sponsored by the General Federation of Women's Clubs, and (3) a special report to mem- Indiana Toll Road . . . "The Main Street of The Mid-West' WSBT AM/FM/TV . . . Serving "The Main Street of the Mid-West" Most of Indiana's 157 mile toll road is reached by WSBT, South Bend. With AM and FM radio, with TV, WSBT covers the big South Bend market. It's an area rich by income measurement; rich, too, in diversity of industry, farm- ing and commerce. Cover "The Main Street of the Mid- West" with WSBT radio or TV. Raymer has the latest markets facts. 'Highest integrity' "Frank Beatty was a man of the highest integrity and compe- tency," President LeRoy Collins of the National Association of Broadcasters told the 224 dele- gates to the NAB fall conference in Hartford, Conn. Governor Collins received word shortly before the conference closed last Tuesday morning of the death of Mr. Beatty, veteran senior editor of Broadcasting Magazine and immediately made the announcement. Mr. Beatty had covered the NAB for many years and had attended hundreds of broadcaster meetings in all parts of the country. The NAB president said he considered it an honor and a privilege to have been able to know and work with Mr. Beatty for the nearly three years he has been at the head of the associa- tion. "I feel his death very deep- ly," Governor Collins said. WSBT CBS Radio & TV South Bend, Indiana Paul H. Raymer • National Representative bers on major 1963 issues and projects of the NAB. John Blair of the representative firm bearing his name told a radio selling panel that computers will not have as big an effect on the buying of radio schedules as they will on TV. "The human element will always prevail in effective buying," he said. Robert Palmer of Cunningham & Walsh, New York, said that radio is too much on the defensive in its efforts to attract clients. He said that most ad- vertisers placing national schedules seek print and TV first. Y'all come to Georgia and talk hours away This could come from only one source — the Georgia Association of Broadcasters. Last week, the GAB invited all seven members of the FCC to come to Geor- gia early next year for a one-day debate with broadcasters. The Georgia asso- ciation, whose past meetings and semi- nars have caused the National Associa- tion of Broadcasters to take affront because of an alleged challenge to its leadership (Broadcasting, Sept. 2, Aug. 26), proposed the debate in connection with the 19th annual Georgia Radio-TV Institute. GAB said there would be no agenda for the debate, just "hours of rewarding conversation." Such a session would "be valuable to the FCC and to the indus- try," the association said in "challeng- ing" the commissioners. "It is our belief that the FCC can make a far-reaching and positive contribution to broadcast- ing by coming into the field to debate with small broadcasters who have the real problems in the industry today." The institute is co-sponsored annual- ly by the GAB and the Henry Grady School of Journalism at the University of Georgia. It will be held on the university campus in Athens, with dele- gates from several states attending. GAB has proposed that the debate be held Jan. 22, 1964. More time for comments on AM allocations The deadline for reply comments on the FCC's rulemaking to redefine the agency's AM allocations policy and pro- vide a future integrated AM-FM service has been extended from Oct. 16. to Nov. 6. The extension was requested by the Association on Broadcasting Standards, which is joined by the three networks and the National Association of FM Broadcasters in desiring more time to study comments filed last month (Broad- casting, Sept. 23). There was only one filing last week. This was from A. Earl Cullum Jr. and Associates, a consulting engineer firm, which again suggested that the commis- sion drop FM problems from the rule- making and abandon the proposed in- flexible "go-no-go" system of making AM allocations. The firm also sug- gested that particular emphasis be given to defining maximum power for the various broadcast service classes. Oral argument set on WGMA An oral argument has been scheduled Dec. 16 in the renewal case of wgma Hollywood, Fla., jointly owned by for- mer quiz show producers Jack Barry and Daniel Enright. The argument was requested by the FCC's Broadcast Bureau, which has steadily attacked renewal of the wgma license on grounds that Messrs. Barry and Enright lack the character quali- fications to be licensees (Broadcast- ing, June 10). Hearing Examiner Eliza- beth C. Smith had recommended re- newal (Broadcasting, May 6), and had complimented the manner in which Messrs. Barry and Enright had operated the Hollywood station. Wometco adds Coke franchise Wometco Enterprises Inc., group owner of broadcast stations headquar- tered in Miami, Fla., announced last week an agreement to acquire its sec- ond Coca-Cola franchise; the Pitts- burgh, N. Y., Coca-Cola Bottling Corp. which handles bottling for that city and surrounding Lake Placid resort area. The stock of the Plattsburgh com- 58 (THE MEDIA) BROADCASTING, October 21, 1963 This V-8 runs better on air. ...The kind of sales-producing air provided by the CBS Radio Network. V-8 was, and is, one of the fastest selling canned juices in grocery stores today. But research confirmed that V-8 wasn't always foremost in the minds of shoppers faced with hundreds of other kinds of appetizing foods. Campbell Soup concluded that the way to greatest growth was to keep reminding its many fans about V-8. And the oftener the better. A creative approach was develop- ed which seemed most effective when projected via radio. And so Campbell turned to radio for this campaign— radio exclusively. The effects were dramatic. In one key test market, advertising aware- ness of V-8 jumped from 36% to 55% in just four weeks. Sales increases followed immediately. Happily, this pattern repeated it- self across the nation. And, happily, CBS Radio and V-8 have been on this beam for two years. Because it runs better on air, V-8 is continuing on CBS Radio in 1964. Perhaps air is just j ".W what your product needs. too, ijy The sales-producing air on The CBS Radio Network 1 H 3 pany is being sold to Wometco Enter- prises by Lindsey Hopkins and asso- ciates. The price involves the exchange of 6,000 shares of Wometco Class A common stock. As of Oct. 17, Womet- co was quoted on the over-the-counter exchanges as 34]/2 bid, 35V2 asked. Last month, Wometco acquired, in a multi- million dollar cash transaction, the cap- ital stock of the Coca-Cola Bottling Works of Nashville, Tenn. (Broadcast- ing, Sept. 30). Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Ktok Oklahoma City: Sold by Wen- dell Mayes to William D. Schueler, James M. Stewart, Paul E. Taft and the estate of F. Kirk Johnson for $625,000. Buyers own kjem Oklahoma City and are selling it (see below). Mr. Taft has an interest in koda-am-fm Houston. Mr. Mayes is retaining real estate consisting of studio and office building and the transmitter site comprising about 80 acres. Mr. Mayes owns kbwb Brown- wood, kxol Fort Worth, kcrs Midland, and 50% of ksny Snyder and of waco Waco, all Texas. Ktok operates full- time on 1000 kc with 5 kw and is affiliated with ABC. ■ Kjem Oklahoma City: Sold by Wil- liam D. Schueler, James M. Stewart, Paul E. Taft and the estate of F. Kirk Johnson to a group of local business- men, including Eddie Coontz, kjem personality, for $315,000. Kjem op- erates on 800 kc daytime only with 250 w. (see ktok Oklahoma City above). ■ Ktw-am-fm Seattle: Sold by First Presbyterian Church of Seattle to David M. Segal for $250,000. The church has owned the station since 1920. The purchase marks Mr. Segal's re-entry into broadcasting after an absence of four years, having formerly owned koby (now kkhi) San Francisco, kosi Denver and kudl Kansas City, Mo. Ktw is on 1250 kc with 5 kw day and 1 kw night, and the construction permit for the FM specifies operation on 102.5 mc with 16.5 kw. Broker: Edwin Tornberg & Co. ■ Keve and kadm(fm) Golden Valley (Minneapolis): 50% interest sold by James A. McKenna Jr. to John H. Poole for $200,000. Mr. Poole has interests in kglm and kbig(fm) Avalon (Los Angeles). Mr. McKenna, a Wash- ington radio attorney, has interests in wcmb Harrisburg and whum Reading, both Pennsylvania; wawa West Allis and wnam Neenah-Menasha, both Wis- consin. Keve operates fulltime on 1440 kc with 5 kw day and 500 w night. Kadm(fm) operates on 92.5 mc with 2.8 kw. ■ Whih Portsmouth (Norfolk), Va.: Sold by John Abbitt and Luther M. White, trustees for creditors, to Speidel Broadcasting Inc., whose president is Joe Speidel III, for $190,000. Speidel interests include woic Columbia, wynn' ; Florence and wpal Charleston, all South Carolina; wson Savannah, Ga., and wket(fm) Oak Wood-Kettering (Day- J ton), Ohio. Whih is on 1400 kc, 1 kw - day, 250 w night. Broker: Blackburn & Co. ■ Kndy Marysville, Kan.: Sold by W. N. Schnepp to Robert S. Morrow and associates, Carroll, Iowa, for $60,- 000. Mr. Morrow is a certified public accountant. After the sale of kndy, a daytimer on 1570 kc with a power of 250 w, Mr. Schnepp will still own kabi Abilene, Kan. Broker: Blackburn & Co. ■ Wtag-fm Worcester, Mass.: Sold by Wtag Inc., which retains wtag and the . Worcester Telegram & Gazette, to Knight Quality Stations, of which Nor- man Knight is president, for $50,000. Mr. Knight has interests in wheb Ports- mouth, wtsv-am-fm Claremont, wtsl Hanover and wgir-am-fm Manchester, all New Hampshire, and weim Fitch- burg, Mass. Wtag-fm is on 96.1 mc with 10 kw and is programed separately from the AM. Broker: Blackburn & Co. APPROVED ■ The following transfers of station interests were among those approved by the FCC last week (for other commission activities see For The Record, page 93). ■ Ktvu(tv) Oakland-San Francisco: Sold by William D. Pabst, Ward D. Ingrim, Edwin O. Pauley, et al, to the James M. Cox group for $12,360,000 (see page 61). ■ Wgig Brunswick, Ga.: Sold by Hugh K. Tollison and associates to Golden Isles Broadcasting Corp. for $250,000. , Golden Isles is owned by Charles Thornquest and Central Assurance Co. of Ohio, each one-third, and four other, stockholders. Wgig is a fulltimer on 1440 kc with 5 kw day and 1 kw night. ■ Wlak Lakeland, Fla.: Sold by How- ard W. Cann and Frank W. Nesbitt to Roland B. and Doris B. Potter for $200,000 plus $25,000 for covenant not to compete. The Potters own wata Boone, wkbc North Wilkesboro and wdsl Mocksville, all North Carolina. Wlak operates on 1430 kc, 5 kw day and 1 kw night. NGC to open 6th CATV National General Corp., which owns five community antenna systems in four states with 30,000 subscribers is pre- paring to open a sixth system in Biloxi, Miss., early next month. The Biloxi system will serve between 6,000 and prospective buyers need the right perspective One of the main functions of Blackburn & Company is to provide the facts that both parties to a media transaction need to do business. Our analysis of the ever- changing market puts all the pros — and cons — into focus. Hundreds of satisfied clients can tell you that it pays to consult Blackburn. BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph jack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson Joseph M. Sitrick Hub Jackson John C. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1 102 Healey Bldg. 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois JAckson 5-1576 Beverly Hills, Calif. Financial 6-6460 CRestview 4-8151 60 (THE MEDIA) BROADCASTING, October 21, 1963 7.000 subscribers. The monthly service ee will be $4.75. Other NGC CATV .able systems are in Hattiesburg, Miss.; Bluefield and Logan, both West Vir- i nia: Alpena, Mich., and Williamport, $150 million in time to Ad Council spots An estimated $150 million worth of r.idio and television time was contrib- uted to the Advertising Council's cam- paigns in 1962-63, according to the council's annual report. The council does not report dollar figures, but industry sources estimated that the impressions from advertisers, stations and networks, approached the $150 million mark. Radio stations, networks and adver- tisers contributed time and talent to 16 council campaigns and gave additional support to 67 other national causes, the report said. "ABC, CBS, MBS and NBC carried campaign messages daily and built programs contributing in all a bu- llion radio home impressions" (accord- ing to a free A. C. Nielsen Co. esti- mate). In television, "networks and sponsors contributed a circulation of over 12 bil- lion TV home impressions to 18 coun- cil campaigns*' (according to Nielsen) and three campaigns received more than a billion home impressions each. The report noted formation of a New York Television Committee with Sam- uel Thurm, Lever Brothers, as chair- man. "It helped bring about new sys- tems of cooperation by network shows which are being improved constantlv by ABC, CBS and NBC." Also cited was TV aid in getting out the vote last November. On Nov. 1, 1962, filmed vote appeals from Presi- dent Kennedy and General Eisenhower were made and prints sent to 350 TV stations and the networks. "The total vote was 7% greater than expected," ' the report noted. Sale of KGLC to newspaper dropped The proposed sale of the only radio station in Miami, Okla., to the town's sole newspaper, which had caused con- 1 cern in the FCC, was dropped last week with the dismissal of the application. Miami Broadcasting Co., licensee of kglc, and Miami Newspapers Inc.. Miami News Record, petitioned the FCC for dismissal of the application on the ground that prosecution of the ap- plication would adversely affect finan- cial insolvency of kglc's licensee. The commission had ordered a hearing on the sale to determine if it would result in a concentration of media. Agency officials believed the hearing would have BROADCASTING, October 21, 1963 been the first ordered on a concentra- tion issue (Broadcasting, Aug. 5). FCC Chief Hearing Examiner James D. Cunningham granted the dismissal with prejudice. Miami businessmen had opposed the sale because it would cause a monopoly of advertising media in that city. It was also charged that C. C. Woodson, publisher of the News Record, would raise kglc rates by 50%. The commis- sion, however, dismissed requests for denial of the sale, calling instead for testimony at a hearing to be held in Miami. KTVU(TV) sale to Cox gets FCC approval The sale of ktvu(tv) Oakland- San Francisco, to the James M. Cox group was approved by the FCC last week, but not without a sober letter from the commission to San Francisco- Oakland Television Inc., seller of the station, regarding ktvu's promise vs. performance in its programing. The sale, for $12,360,000, had been pend- ing since last July (Broadcasting, July 29). Ktvu (ch. 2) has been operating on a short-term license, its renewal ap- plication being granted for only a year because the FCC said the station had not lived up to its programing promises. The commission had questioned wheth- er the sale could be consummated when the station had a short-term li- cense, which is "in many respects a pro- bationary grant. . . ." The programing logs since submitted by ktvu, how- ever, convinced the FCC, the letter said, that the station had eliminated the gap between promise and perform- ance, and hence the commission granted the sale. San Francisco-Oakland was owned by William D. Pabst, Ward D. Ingrim and Edwin O. Pauley, each with 25.005%; Willet H. Brown, 19.79%; Stoddard P. Johnston, 4.94%, and Harry R. Lubcke, 0.25%. Miami Val- ley Broadcasting Corp., the buyer, is licensee of whio-am-fm-tv Dayton, Ohio: wtod-am-fm Miami, and wsoc- am-fm-tv Charlotte, N. C. The Cox group also owns wsb-am-fm-tv Atlanta and community television systems in Washington and Pennsylvania. Mr. Cox's interests also control the Atlanta Journal and Constitution, Dayton News and Journal-Herald, Miami News and Springfield (Ohio) News and Sun. Commissioner Rosel H. Hyde con- curred to the grant of the sale but dissented to the letter, while Commis- sioner Robert T. Bartley dissented to the grant and voted for a hearing. EXCLUSIVE BROADCAST PROPERTIES! TEXAS — Semi-major market fulltime radio station showing good profit on 810,000.00 monthly gross. Priced at $185,000.00 on terms to be negotiated. Contact — DeWitt ''Judge'' Landis in our Dallas office! SUNNY — Profitable long-established davtimer in extremelv WESTERN sound radio market. Priced at 8195,000.00 with STATE 29% down. Can be purchased on basis most ad- vantageous to buyer. Contact — John F. Hardest}' in our San Francisco office! Write for your FREE copy of "STATION, BUYER'S CHECK LIST" & ASSOCIATES, INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. 1737 OeSales St., N.VV. Executive 3-3456 CHICAGO Tribune Tower DEIaware 7-2754 DALLAS 1511 8ryan St. Riverside 8-1175 SAN FRANCISCO 111 Sutter St. EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS 61 can't mistake his hat... TheWLW salesman's. Because he wears only one. That of WLW Radio or Television. The Crosley Broadcasting Cor- poration has its own sales force. So when you call a WLW Radio or TV salesman, you get a WLW Radio or TV salesman? A man who isa vital member of Crosley Broadcasting . . . who knows his station . . . knows his market . . . knows his facts and figures. In short, knows his stuff. When Crosley started its own national sales organization over 20 years ago, it was a revolu- tionary move now widely acclaimed. Just another exam- ple of the unique leadership and spirit of the WLW Radio and TV Stations! Crosley Color TV Network WLW-C WLW-T WLW-D WLW-I Television Television Television Television Columbus Cincinnati Dayton Indianapolis WLW Radio— Nation's Highest Fidelity Radio Station WLWSalesOffices-NewYork,Chicago,Cleveland Edw. Petry & Co., Los Angeles, San Francisco Bomar Lowrance & Assoc., Atlanta, Dallas CROSLEY BROADCASTING CORPORATION a subsidiary of Aveo COMPETITION EQUALS IMPROVEMENTS Broadcasters take care of their own, Collins says Improvements in broadcast program- ing have come from within the industry and not because of outside pressures, NAB President LeRoy Collins main- tained last Thursday (Oct. 17). He told a news conference that im- provements are a "natural result of competition" as the National Associa- tion of Broadcasters opened its second fall conference of the week in Minne- apolis. Much of the Minneapolis agenda was identical to that presented Monday and Tuesday (Oct. 14-15) at the first con- ference in Hartford, Conn, (see page 54), including a ratings situation report by Donald McGannon, president of Westinghouse Broadcasting Co. and chairman of the NAB Research Com- mittee. His statement was presented live in Hartford and filmed for the Minne- apolis conference. Governor Collins denied that the in- crease in TV news and public affairs shows has taken place because of the growing specter of government threats. In addition to competition, improve- ments have been motivated by the sin- cere desire of the individual broadcast- er to develop his fullest potential to serve the public, he said. FCC pro- posals and speeches by commissioners have had "some effect," Governor Col- lins said, but not to the extent of forc- ing improvement. People's Choice ■ Broadcast Music Inc. President Carl Haverlin told Thurs- day's luncheon meeting that "after the most serious consideration of people I know personally in government, in edu- cation and in letters, and of others I know about," he could not draft a slate that should be entrusted with responsi- bility as a supreme tribunal or council to decide broadcast programing. Mr. Haverlin said he must decide "for things as they are, with broadcast- ers operating under the old program authority — the American people." Re- lating the multiple patriotic, sensitive and courageous qualities which are ex- pressed by "the vast, sprawling, unor- ganized and patient public," Mr. Haver- lin pointed out that these are "the same people that are regularly entrusted with the awesome responsibility of selecting their government but are not thought by some to be capable of selecting their programs or of making their wishes known to you." If broadcasters are guilty of anything, Mr. Haverlin said, "it is that you have failed in making known to your audi- ences your sensitivity to their opinions — failed to emphasize the action and reaction between you." Mr. Haverlin said it appears that "both audience and broadcaster alike have come to take one another too much for granted." Mr. Haverlin urged broadcasters "to start explaining yourselves, your aims and your objectives to the people you serve." Continue this day after day, he said, until the people understand "that they have an even greater stake in the matter than you have." Panel Agrees ■ The Thursday morn- ing panel discussion on mending fences and building bridges to improve govern- ment and community leader public rela- tions showed broad agreement that greater individual broadcaster action is necessary at the grass roots level, espe- cially respecting relationships with sen- ators and congressmen. The panelists included Bob Dillon, krnt-tv Des Moines; A. James Ebel, koln-tv Lin- coln, Neb.; Robert Enoch, wxlw Indi- anapolis; Robert T. Mason, wmrn Mar- ion, Ohio; Ralph McElroy, kwwl-tv Waterloo, Iowa; Gordon Ritzan, wtcn Minneapolis, and Arthur Swift, wtcn- tv Minneapolis. Mr. McElroy pointed out that the broadcaster's letter to his congressman will get as much attention and support as the broadcaster gave to the congress- man when he was on the local scene. Mr. Enoch, recalling the years of effort invested by broadcasters to at- tempt to solve their problems, protested "the young upstarts who have come to Washington" and used the industry as a whipping boy to gain personal pub- licity and bigger positions. He singled out former FCC Chairman Newton Minow, now with Encyclopaedia Bri- tannica, as one who "got his name in the paper" and very soon another "good job." Mr. Enoch charged that he "then walks off" from the industry "and leaves it with a froth that we'll have to live with for another 25 years." Mr. Dillon reported that krnt-tv has had considerable success in community relations through its concerted use of personal letters sent regularly on a "neighborly" basis to thought leaders. Mr. Swift felt that the meeting of criti- cism from local officials is the job of owners and management, not that of the public affairs department alone. He cited wtcn-tv's success with airing of strong editorials and follow-up letters to key people as to why such positions were taken. NAB radio board director John Lemme, kltf Little Falls, Minn., opened the morning session with praise for NAB's behind-the-scenes activity and "quiet approach" instead of shouts of "righteous indignation." He said the in- crease of public acceptance and under- standing of broadcasting is "largely due to the NAB staff and its leadership." 62 (THE MEDIA) BROADCASTING, October 21, 1963 noose r rom 4 Transistorized Consoles Gates Ambassador single channel transistor console. The 24-position touch-control nerve center handles many combinations of turntables, tape machines and projectors. Mix- ing is provided by five step-type faders. :es President dual channel tran- :or console, featuring a 24 posi- i pre-set master control for :dium level inputs. Program se- tion is by individual illuminated ^ch-control keys for precise gertip command. Eight ladder- .e controls accommodate 28 in- xs for exceptional versatility in FM, TV or recording. Gates Diplomat 10-position dual channel transistor console. De- signed for the most demanding monaural broadcast operations. Etes Executive stereo transistor .nsole. for either full 10-channel ereo operation or monaural AM. '1 and TV dual channel broadcast- g with stereo inbuilt for your iture needs. Summit Meeting President . . . Ambassador . . . Executive . . . Diplomat ... the "Solid Statesmen" of broadcasting. All from Gates. As transistor audio control consoles of a new era. they stand out in the crowd . . . combining the space age quality and reliability of solid- state devices with versatile control facilities for future expansion. Naming all of the special features of these "Statesmen" takes thirteen pages in your new Gates catalog. If you need a copy, write for Catalog No. 95. GATES GATES RADIO COMPANY A Subsidiary of Harris-lntertype Corporation QUINCY, ILLINOIS Offices in: Houston, New York, Los Angeles, Washington, D.C. In Canada: Canadian Marconi Company, Montreal Export Sales: Rocke International Corporation, New York City FCC not unhappy about budget cut TELLS SENATE GROUP IT WILL GLADLY ACCEPT $15.8 MILLION The FCC is so pleased that the House of Representatives cut only $700,000 out of its fiscal 1964 budget request that it told the Senate Independent Offices Appropriations Subcommittee last week that it would be happy to settle for the House figure, $15.8 mil- lion. The Senate subcommittee seemed in a mind to go along with the House dur- ing the course of an hour hearing Mon- day (Oct. 14), although several mem- bers took an economy tack at the end of the session. Some of the discussion also turned to the FCC's attitude on com- mercials, fairness and other policy issues. Senator Warren G. Magnuson CD- Wash.), chairman of the subcommit- tee and also chairman of the Senate Commerce Committee, said the FCC has "too many people." The subcommittee doesn't mind pro- viding more money for good people each year, Senator Magnuson said, but "the trouble is you put more people into an agency, they have nothing to do, so they make up something and that's where the trouble starts. . . . This just can't keep up. Some day you're going to reach a plateau." Acting FCC Chairman Rosel H. Hyde said that while the agency no longer has a great number of contested television channel cases to process, it faces new problems, especially in rapid- ly growing areas of nonbroadcast and space communications. At this point Senator Magnuson Senator Warren G. Magnuson (D- Wash.) last week pursued his quest for a new federal office building to house the FCC and other regulatory agencies. During a session of the Senate Inde- pendent Offices Appropriations Subcom- mittee, of which he is chairman, Sena- tor Magnuson asked Bernard L. Boutin, administrator of the General Services Administration, how things stand on the project. Mr. Boutin said a building to house the FCC, Federal Power Com- mission, Securities and Exchange Com- mission, Civil Aviation Board and Na- tional Labor Relations Board could be constructed for about $59 million. How- ever, he pointed out, "a new building would totally amortize itself in 15.9 years as against what it costs to house them [the agencies] in their leased state." Senator Magnuson said such a build- ing "has all kinds of good points in it except that it would be a tremendous turned to Commissioner Kenneth A. Cox, formerly a specialist on communi- cations matters for the commerce com- mittee, and said, "Don't you think, Ken, you've got yourself in a spider web of too much paper work down there." Then the senator said, "I'm not tak- ing this out particularly on the FCC." It's true with all agencies, Senator Magnuson added. But, he pointed out, his committee has functioned with the same size staff and its workload has "quadrupled" in the same period that agency staffs have increased 117% in the last 15 years. Chairman Hyde said that the FCC is converting some of its paper work load to electronic machine. (One commissioner told Senator Mag- nuson privately after the hearing that, "We could get along with fewer people, but it would take two man-years each to get rid of them.") About Those Commercials ■ Senator Gordon Allott (R-Colo.) asked about the commission's announced plan to regulate commercials along the lines of the now-voluntary code of the National Association of Broadcasters. Senator Allott, who has filed his own comments in opposition (Broadcasting, Oct. 7), said that some broadcasters say the FCC plans to eliminate all commercials. "We're a long way from holding that view," replied Commissioner Cox. Senator Allott said a Denver broad- caster wrote him that a competitor in that city is entirely sold out and still cost, but it could amortize itself." Senator Magnuson said after the hear- ing that it appeared to him that GSA "could have sites and planning in the budget next year [which will be pre- sented to Congress January 1964], or by the following year at least." The senator said the GSA administrator had told him that a "little [$32 million] Pentagon" building, a new FBI build- ing, and a structure for the Department of Labor seem to have GSA priority, but after those are on their way, "I would think our project would be right in there." Earlier this year Senator Magnuson, who also is chairman of the Senate Commerce Committee, met with repre- sentatives of an all-industry committee and said he would continue his efforts to get the FCC properly housed, in its own building if possible (Broadcasting, Jan. 21). has the area's largest audience. How is that compatible with the contention that the public dials away from overly com-i mercial stations, Senator Allott wanted! to know. Maybe they're good commercials,, Senator Magnuson suggested. Commis- sioner Cox said that the commission believes that a good station can stay within the limits of the NAB code and still make a good profit and hold its audience. Senator Allott also was interested in "how free publicity is being abused by the government" on radio and television. He was advised by Commissioner Hyde that the FCC does not provide broadcasters with lists of material they should accept except in broad general terms. The FCC "tries to emphasize to the licensees that we rely on their good judgment to make these deci- sions," Commissioner Hyde said. Senator Allott explained that his con- cern grew first from attempts by the ; Department of Agriculture to pressure broadcasters into supporting a wheat referendum (Broadcasting, June 24 et seq), but now it appeared many agencies are trying to get free time. With so many of them bidding for j time, Senator Allott said, it wouldn't | take long for several agencies to com- plain to the FCC and build up a backlog of complaints against stations. "I always advise [stations] to be doubly cautious about using anything sent in by the government," Commis- sioner Hyde answered. The senator said a Colorado broad- | caster has told him entertainers were trying to get publicity for themselves | under the guise of helping the Army's recruiting program (see page 70). Commissioner Hyde also gave the ! subcommittee a fill-in on the fairness ' doctrine, saying that the agency has a study underway that is intended to help spell out some guidelines. There would not be any change in the meaning of I fairness, he added. Asked about loudness of commer- ! cials, the commissioner said that a study was also underway on this. The subcommittee wanted to know , why the FCC needed $150,000 for emergency broadcasting, an item ap- proved by the House. Commissioner Hyde said the money was for the FCC's Office of Emergency Communications, which needs funds for staff. "Special rooms and actions" are required, he said. "We try to anticipate what we have to do." Senator Magnuson said the FCC had Permanent FCC home still in the future 64 (THE MEDIA) BROADCASTING, October 21, 1963 The Senate Independent Offices Appropriations Sub- committee gave the FCC's fiscal 1964 budget a careful scanning during last week's public hearing, Looking over the budget was this panel of senators seated (I. to r.) on the left side of the table: A. S. (Mike) Monroney (D-Okla.), Allen J. Ellender (D-La.), Chairman Warren G, Magnuson (D-Wash,), Gordon Allott (R-Colo.) and Milton R. Young (R-N.D.). Appearing for the FCC on the right side of the table were (I, to r.) Acting Chairman Rosel H. Hyde. Com- missioner Kenneth A. Cox and (extreme right) Richard F, Sloan, chief of the Budget and Fiscal Division. The com- mission said it was satisfied with House cuts of its budget. Kluge lashes out at pay television TELLS PULSE LUNCHEON HE FAVORS AM-FM DUPLICATION been on top of the entire emergency broadcast situation from the start and ' should be able to absorb any additional work within its S15.8 million budget. The emergency office was established by an executive order of the President this summer (Broadcasting, Aug. 5). It is run by Kenneth W. Miller, who now heads a small staff expected to expand to 15 if the SI 50.000 is appro- priated. KIIX(TV) hopes to refinance Knx(Tv) (ch. 22) Los Angeles hopes to reinstate full programing in the near future, H. Calvin Young, president, said last week. Kirx went on the air last April as a Negro station with all live programing except for a few filmed car- toons during the children's program time. In August it canceled its live shows and reduced its broadcast sched- I ule to 2Y2 hours of films each weekday evening. Mr. Young, reached by phone in Nashville, Term., where he owns weno, Negro-oriented radio station, said he is attempting to refinance khx and hopes to restore it to full scale broadcasting in the next month or two. At that time, he said, the station's appeal will be broadened to include programs in Ital- ian and Chinese and perhaps others aimed at other ethnic minorities among the Los Angeles population. A sharp attack on pay television was made last week by John \V. Kluge. president and chairman of the board of Metromedia Inc.. in a speech accept- ing The Pulse Inc.*s annual "Man of the Year" award. He also supported the duplication of AM and FM services, said "jukebox" radio should be eliminated and opposed government restrictions on commercials. "If pay TV were a reality on the one hand and free television were limited in the number of commercials on the other, this would be a conscious or un- conscious way for a government agency to destroy the world's greatest medium." he told some 400 leading advertising and broadcasting executives at The Pulse's 22d anniversary luncheon in New York's Plaza hotel last Wednesday. Mr. Kluge said TV and radio deliver "a good service, despite criticism." He said he welcomed the addition of UHF channels "to allow diversification and counter-programing" in TV. But. he added: "If the FCC were to allow pay TV in the United States, and if it were highly successful, the public would end up. you and I. doing exactly what it implies — paying for television — and in historical perspective that decision would go down in communications history as a lack of statesmanship-judgment in administra- tive law." He said that free television has' "moved mountains of goods and serv- ices" and "helped the standard of living in the United States as no other medium has," and that "we would be dilettantes to tamper with it."' Public Choice ■ "I. for one." he con- tinued, "believe that AM and FM should be duplicated. But set down tough, hard standards for broadcasters to perform an outstanding service, elimi- nate the jukebox operators of the air with their flossy FCC licenses and allow the public to eventually make the choice of what band they prefer. A good broadcaster who delivers to the public a fine sendee can only give a lesser serv- ice by separating FM from AM." Mr. Kluge noted that economists an- ticipate annual advertising expenditures exceeding S17 billion by 1970. This, he said, means that broadcasters will have to understand "good media research." be willing to pay for it and then use it creatively in programing and selling. They also "must seek new areas of research, make improvements, pay the cost of multiple research services and make sure not to fall into the area of BROADCASTING, October 21, 1963 6: Dr. Allen B. DuMont (r), president of Allen B. DuMont Labs, and original licensee of New York's channel 5 TV station was at the head table when John Kluge (I), president of Metro- media Inc. was given The Pulse Inc.'s calcifying the media research structure," he asserted. Broadcasters, he said, "must be dedi- cated to leave the medium better than 'Man of the Year' award, by Dr. Sydney Roslow (c), Pulse president. WNEW- TV, on channel 5, is owned by Metro- politan Television, a subsidiary of Metromedia. It was formerly known as WABD(TV). we found it." He expressed confidence that "the broadcaster who programs imaginatively and who is a vital force in his community, responding to listen- ers' and viewers' needs and desires, will be the bulwark of the 21st century when communications will make the world even larger and the need for in- formation and education greater." In presenting The Pulse's 1963 Man- of-the-Year silver tray to Mr. Kluge, Dr. Sydney Roslow, director of The Pulse, hailed the Metromedia head as a man of "practically unlimited vision" who is helping to recreate the communi- cations industry. He praised Mr. Kluge's demonstrated desire to upgrade facilities and opera- tions, his early faith in the profitability of independent TV, his "rare genius" in selecting executives and giving them "full responsibility with authority and money to match," his "flair for innova- tion" and "bold concepts for service on the local level." Mr. Kluge, he said, "is not in radio but in broadcasting, not in broadcasting but in mass media, not in mass media but in communications, not in com- munications but wherever his vision ex- tends." Through Metropolitan Broadcasting, Metromedia owns and operates seven TV and six radio stations. It also owns Foster & Kleiser outdoor ad firm. Somewhere a guideline is shining LICENSE RENEWAL BACKLOG IS DEVELOPING INTO LOG JAM The FCC's continuing backlog prob- lem, at least in the area of pending li- cense-renewal applications, has reached the point at which some commissioners are, in effect, ready to cry "Enough!" They are urging that changes be made to enable commission processes to move more swiftly. And the principal area of concern, reportedly, involves the controversial one of station programing policy. It's understood that some commis- sioners, notably Lee Loevinger, feel that the commission should provide the staff with more flexible — and liberal — guide- lines for determining questions on pro- graming that are delaying decisions on renewal applications. There were signs last week that un- less some changes are made, the re- newal process — at least where questions on programing are concerned — will come almost to a standstill. The staff, reportedly, is uncertain as to the extent of its authority to raise questions about programing. One rea- son given is the realization that inquiries inevitably lead to delays on renewal ap- plications— which, in turn, add to the backlog which the commission wants to reduce. Waiting for Henry ■ The commission discussed the matter at its meeting last week, but didn't attempt to reach any conclusions because of the absence of Chairman E. William Henry. The chairman, who is attending the interna- tional conference on space frequency allocations in Geneva, is due back this week. However, some officials reported that most commissioners last week appeared to feel that changes are necessary. And the view was expressed that some ac- tion might be taken within two weeks. But at the same time, some commis- sioners acknowledged that such action could provide only a stop-gap solution, at best. What is really needed, they say, is revised program reporting forms. The commission has been try- ing for three years to draft a revised form for television to implement the 1960 program policy statement. But the conflicting views of the commission- ers on what form the revision should take are yet to be reconciled. Work on a revised form for radio has not begun in earnest, but most offi- cials feel this will be an easier project. The backlog of renewal cases is im- posing. According to the commission's most recent report to Congress on the subject, 586 renewal applications were pending more than three months as of Aug. 31. Reasons Vary ■ The applications are deferred for a variety of reasons. A principal one is the failure of stations themselves to provide requested infor- mation. There were 143 outlets in this category. But the programing issue, in- volved in the deferral of 92 applica- tions, is a major one also. The pressure for changes began building up rapidly this month as a result of the dissatisfaction of some commissioners with the manner the staff has handled the renewal applica- tions of stations in West Virginia, Vir- ginia, Maryland and Washington, D. C. The renewal date for these stations was Oct. 1. The staff acting under its delegated authority renewed some 75. But it hasn"t acted on about 80 others. In a majority of cases, questions about programing are among the rea- sons the staff has given for not granting renewal. These include questions about promise-versus-performance as well as about local live programing — or the lack of it — in prime time. No Programing Letters ■ However, although the staff has sent letters to stations whose applications raise ques- tions about engineering and other tech- nical matters, it hasn't sent any about programing. This is a sharp departure from past practice — and is indicative of the staff's uncertainty regarding com- mission policy in this area. Some officials say the staff has been 66 (THE MEDIA) BROADCASTING, October 21, 1963 What do all these famous faces have in common? They're all alumni of radios oldest discussion series - Northwestern Reviewing Stand -30th year on WGN! WGN Radio is proud to salute one of the most respected community service programs of all time — Northwestern Reviewing Stand — as it begins its 30th consecutive year. Reviewing Stand is produced by Northwestern University in cooperation with the WGN Public Affairs Department at the WGN Mid-America Broadcast Center. The award-winning series is widely acclaimed as the outstanding University radio production in the U.S. As it begins its 30th year, Reviewing Stand will be heard again on WGN Radio. 125 Mutual affiliates and a num- ber of non-network stations. We at WGN have the feeling Reviewing Stand still will be going strong thirty Octobers from now! WGN IS CHICAGO the most respected call letters in broadcasting BROADCASTING. October 21, 1963 61 AMERICA'S MOST SUCCESSFUL SHIPPERS SPECIFY AIR EXPRESS Ask Ampex how Air Express keeps them ahead. AIR EXPRESS DIVISION OF BROADCASTING, October 21, 1963 "We make sureAmpex machines all over the country are up-to-date with Air Express." —Robert L. Bary, Traffic Manager Ampex Corporation, Redwood City, Calif. Ampex, leader in the highly competitive field of magnetic recording equipment, is con- tinually improving its prod- ucts. To pass on these im- provements to users of its equipment, Ampex relies heavily on Air Express. Regu- lar, daily Air Express pick-ups speed modifications to cus- tomers as soon asthe changes are perfected. Ampex also uses Air Express to hold down its inventory of 21,000 different and expen- sive parts. Air Express' over- night delivery service makes it possible to keep inventory to a minimum— and still get vital parts in time to meet produc- tion schedules. Fast-moving companies like Ampex make Air Express a regular part of their opera- tions. Try it and see how it adds to your success. BROADCASTING, October 21, 1963 put "in the middle." On the one hand, they say, the staff feels it doesn't have the authority, under the guidelines pre- viously provided by the commission, to grant renewal without obtaining further information from the stations. On the other hand, they add, the staff wasn't sure the commission wanted even an initial letter of inquiry sent. As a result of this uncertainty, the staff submitted the programing ques- tions to the commission and asked for guidance on which should be disposed of and which warranted a letter of in- quiry. The commission last week, however, reportedly indicated more interest in providing new and "more flexible guide- lines" for the staff than in deciding on the seriousness of individual questions. The guidelines now followed by the staff in determining programing ques- tions have never been made public. But they involve the variations between promised and delivered performance that the commission feels is reasonable. Presumably, any change would be in the direction of giving the staff greater authority in approving renewal applica- tions without requiring additional in- formation. But until the issue is resolved, the applications of stations with unresolved programing questions will remain in a pending status. And on Dec. 1, the com- mission will get a fresh batch of prob- lems. That's the date stations in South Carolina and North Carolina are up for renewal. Metromedia gives $100,000 to D.C. ETV Educational television forces in Wash- ington received SI 00.000 last week from John W. Kluge. chairman and president of Metromedia Inc., group broadcast station owner. In making the presentation to ETV officers, Mr. Kluge stressed that educa- tional television must be helped because it is one of the greatest potentials for the medium. Metromedia owns wttg (tv) Washington. In accepting the donation. Max Kam- pelman. chairman of the Greater Wash- ington Educational Television Associa- tion, said that the gift will be used to expand and intensify the programing of weta-tv Washington (ch 26). Last week's award brought to S665.- 000 the donations Metromedia has made to ETV groups. Mr. Kluge noted. The company has given S250.000 each to educational television in Los Angeles (where Metromedia owns kttv[tv] and klac-am-fm) and in New York (where Metromedia owns wnew-am-fm-tv) , and S65.000 to ETV in Sacramento (where Metromedia owns kovr[tv] Stockton-Sacramento, which it is selling to McClatchy Broadcasting [Broad- casting, Oct. 7]). Theater owners fight California pay TV A war chest of 5500,000 to fight pay TV has been pledged by the Theater Owners of California. Subscription Television Inc. has announced its in- tention to start closed circuit pay TV operations next spring, initially in the Los Angeles and San Francisco areas, with big league baseball as its main at- traction (Broadcasting, Aug. 26). Meeting at the Beverly Wilshire hotel last Wednesday (Oct. 16), some 250 exhibitors representing over 800 Cali- fornia motion picture theaters approved a plan to circulate petitions to collect enough signatures to make the entrance of pay TV into the state a matter of public referendum. Fred Stein, South- ern California chairman of the Califor- nia Crusade for Free TV, who had called the luncheon meeting sponsored by the Theater Owners Association of Southern California, welcomed a dele- gation from the northern part of the state headed by Arnold Childhouse. vice president of United California Theaters and crusade chairman. That group promised full financial and other sup- port. "This marks the first time in Cali- fornia theater history that all theaters are unified in a common cause," Mr. Stein said. He stated that "a broad, organized front of similarly-affected businesses, industries, clubs and organi- zations— joined by the general public — swiftly is organizing to join the theaters in this all-out fight to preserve free home TV by way of the ballot." The crusade has opened offices in San Francisco at 988 Market Street and in Los Angeles at 8255 Beverly Boule- vard and has filed articles of incorpora- tion in Sacramento, California's capital, as a nonprofit organization formed to warn Californians against the "danger of pay TV." Comparative hearing on WABC 'inevitable' The FCC believes a comparative hearing between Hubbard Broadcasting Co.'s application for a new station on 770 kc in New York and wabc*s re- newal application for the facility is in- evitable and has asked the court's ap- proval to get the proceeding under way. The commission last week asked the District of Columbia Court of Appeals to approve the agency's decision to va- cate the 30-day stay placed on the com- mission's requirement that ABC file a renewal application for wabc which would propose nighttime protection for kob Albuquerque, N. M. Kob, an NBC affiliate, is owned by Hubard Broadcast- ing, and also is on 770 kc. ABC has appealed the commission's denial of a renewal of the network's (THE MEDIA) 69 facts prove Conclusively! KNUZj i IS HOUSTON'S I |no.iadultJ AUDIENCE J BUY! ^ Here are the latest facts and figures on cost per thousand— TOTAL ADULT MEN IN MORNING TRAFFIC TIME delivered by Houston radio sta- tions. K-NUZ again is conclusively Houston's NO. 1 BUY! MON.-FRI. - 6-9 AM COST PER STATION THOUSAND K-NUZ $2.38 Ind. "A" _ $2.63 Net. "A" $3.92 Ind. "B" ._ $3.86 Ind. "C" $6.05 SOURCE: First Houston LQR-100 Metro Area Pulse, Oct., 1962. Based on schedule of 12 one-minute an- nouncements per week for 13 weeks, from rates puDlished in SRDS, Feb.. 1%3. nondirectional license for wabc and had requested the 30-day stay pending a court decision. ABC, when it went to court, said that it wished to assure itself "treatment comparable to that accorded to other networks." A 1961 court deci- sion established that the FCC should take take care that the kob-wabc case did not damage ABC's competitive standing. Determination Plus ■ The contro- versy began in 1941, when the commis- sion gave kob a special service authori- zation to operate on 770 kc with 50 kw daytime and 25 kw nighttime. ABC has been trying to force kob off its class 1-A channel ever since with pro- tests to the commission and court ap- peals. The FCC appears determined to make wabc directional at night. The FCC told the court that "whether or not ABC is finally determined to be correct in its asserted right to operate nondirectionally, the Hubbard New York application is entitled to a com- parative hearing, having been filed when wabc's license was up for renewal." The commission noted that the hear- ing would involve "substantial compara- tive issues" beyond the directional an- tenna proposal. Hubbard's application proposes protective nighttime operation. The commission also pointed out that vacating the 30-day stay will not affect ABC's appeal or its claim to a nondirectional antenna. Winfield, Kan., grant supported by court Upholding the FCC, a federal court in Washington affirmed a grant for a standard broadcasting station in Win- field, Kan., to Courtney Broadcasting Co. The daytime station (knic, on 1550 kc with 250 w) was granted by the FCC which endorsed an examiner's pro- posed decision. The appeal to the U. S. Court of Appeals for the District of Columbia Circuit was taken by Lloyd Clinton McKenney, the unsuccessful ap- plicant for the same facility in Winfield. The unanimous three-judge decision was written by Circuit Judge Walter M. Bastian, for himself and Judges Wilbur K. Miller and Charles Fahy. He held the commission acted reasonably and within its discretion in finding Courtney to be Qualified. QXR live network begins QXR Network is scheduled to begin its 24-station live cable hookup tonight with broadcast of The Casper Citron Show, described as a "news magazine of the air," (11:15 p.m.-12:15 a.m. EDT). Formation of the live network was announced last month by QXR (Broad- casting, Sept. 30). Free publicity for army or for 'stars'? A Colorado broadcaster asked his senator last week why he should give free time to "show people fighting the battle for free publicity" who sneak in under the guise of helping Army re- cruiting. Senator Gordon Allott (R-Colo.), who heads up the Republican minority on the Senate Independent Offices Ap- propriations Subcommittee, reported his anonymous constituent's comments from a letter he read at a hearing on the FCC budget Monday (Oct. 14). The broadcaster referred to the Army's new series, Young Americans in Action, and said that instead of "robust young men fighting for their country . . . they [the personalities on the spots] are almost 100% show peo- ple, fighting the battle of free publicity. . . . This is public service?" The Army, on the other hand, said last week that the 13-week series has received "terrific" response from broad- casters. In fact, said Lieutenant Colonel Guy Groff, chief of the publicity branch for Army Recruiting, about 1,000 sta- tions are carrying the series, and all of them requested the program. He ex- plained that about 2,000 stations were asked if they would be interested in the FANFARE series early this fall, and half requested it. The first three offerings do include interviews recorded mostly with young people in television, radio, theatre, movies and music, Colonel Groff said, but interviews later in the series include "outstanding" young Americans in sci- ence, sports and other areas of achieve- ment. Young Americans in Action with Hugh Downs as interviewer is being produced for Army Recruiting by its agency, Ketchum, MacLeod & Grove, New York, the colonel said. The series runs about $2,100 for each of the 13 weekly segments, consisting of 10 to 15 two-minute spots each. FTC checking stations on ratings used in ads Radio and TV stations across the country have been asked by the Fed- eral Trade Commission to furnish the agency with copies of all their advertis- ing and promotions over the past six months. An FTC official confirmed last week that the inquiries have been sent to sta- tions as a part of the Trade Commis- sion's investigation of use of rating claims by stations. He said each station which had been asked to supply the BROADCASTING, October 21, 1963 iKEzagenc¥i I NATIONAL REPRESENTATIVE 1 I IN HOUSTON call 1 [DAVE MORRIS JA 3-25811 «NUZ Two new unique services to broadcasters: The first provides assistance in the demanding and difficult area of "Good Music" programming. The other, a pioneering public service plan that provides customized programming and /or production for even- area that you choose and in the manner that you determine. Though of interest to all stations, of necessity we can convenience but a very limited number of licensees. , T „, .u orton J . n asner YOU ARE INVITED TO PREVIEW ALUMNI RADIO AN EDUCATED PROGRAMING AND PRODUCTION SERVICE FOR STATIONS AND LISTENERS WITH GRADUATING TASTES THE PETER FRANK ORGANIZATION IN CO-OPERATION WITH THE McLENDON CORPORATION PROUDLY PRESENTS ALUMNI RADIO TO SELECTED STATIONS THROUGH?''-; RICHARD H. ULLMAN, INC.;;? Call collect HOIIywood 2-6027, or write now RICHARD H. ULLMAN: INC. 5420 Melrose Avenue Hollywood 28, Cal. YOU ARE INVITED TO PREVIEW Radio, I N C., ... IN THE PUBLIC INTEREST NECESSITY AND CONVENIENCE ..." A NEW PROGRAMING AND PRODUCTION SERVICE CREATED SO THAT PROFESSIONAL BROADCASTERS MiGHT BETTER ACHIEVE WELL-ROUNDED COMMUNITY INVOLVEMENT Radio, I N C., CAN BE OFFERED ONLY TO A LIMITED NUMBER OF LICENSEES BECAUSE >F ITS DEPTH. SCOPE AND COMPLETE CUSTOMIZATION THE PETER FRANK ORGANIZATION IN CO-OPERATION WITH THE CROWELL-COLLIER BROADCASTING CORPORATION PROUDLY PRESENTS Radio, I N C., -iROUGH See current issue of Sponsor ( Oct. 21 ) page 41 ..i-: ' BROADCASTING, October 21, 1963 71 FTC with its ads already was suspect because of information in the agen- cy's files containing rating claims which appeared to be unjustified. "This is usual procedure and does not mean that the ads are false or that the sta- tions have done anything illegal," it was stated. Close to 50 stations have received the inquiries from the FTC and none of this group is as yet under field investi- gation. Field investigations of another group of stations are underway in con- nection with the use of ratings, how- ever. To date, no case involving a broadcaster's use of ratings has been presented to the full commission for disposition. After Jan. 1, 1964, AM stations op- erating with a power of 10 kw or less and a nondirectional antenna, and FM stations with less than 25 kw power, will be permitted to hire first-class en- gineers on a part time basis provided the routine transmitter operator holds at least a third-class license. In mak- ing the announcement last week the FCC reaffirmed the major points of a rulemaking adopted last summer pro- viding for automatic logging and five- day-a-week inspections of transmitting facilities (Broadcasting, July 15). The National Association of Broad- cast Employes and Technicians had re- Drumbeats . . . And a-one, a-two ■ Wnax Yankton, S. D., gave away more than $700 in prizes to listeners who came closest in guessing how many Lawrence Welk rec- ords the station had played between Jan. 1, 1958 and Jan. 1, 1963. The winning guess of 6,151 was only two short of the correct total. Stars on 4 ■ Wrc-tv Washington is conducting a "Channel 4 Lucky Star Time" contest through Nov. 16. View- ers whose cards are chosen on the daily contests will receive the prize listed on the back of their favorite star's photo- graph. quested that the commission reconsider permitting the use of first-class engi- neers on a part time basis and asked for an oral argument (Broadcasting, July 29). NABET believes the quality of technical service will decline with part time engineers. Commissioner Rob- bert E. Lee dissented to dismissal of NABET's request for a hearing. The commission said the effective date of the rules is Jan. 1, 1964, but that a transitional period will be pro- vided until April 19, during which time restricted license operators will be al- lowed to supervise routine transmitter operation. The commission prohibited the hiring of parttime engineers dur- ing this transitional period unless the station already employs a qualified third- class operator. The commission also released instruc- tions concerning the examination that will be required to obtain the third-class operator status. The examination will be required after April 19 and will cover basic law and operating practice and broadcast; present third-class oper- ators will be required to take the test in broadcast. The commission is prepar- ing a study guide which will be available to licensees. New group to fight 'uncontrolled' CATV The formation of Television Acces- sory Manufacturers Institute (TAME), consisting of television antenna and ac- cessory manufacturers, has been an- nounced. TAME was organized to combat what it calls "uncontrolled growth" of community antenna systems in areas where CATV does not serve a technical need. A spokesman for TAME, Morton Leslie of the JFD Electronics Corp., Brooklyn, N. Y., said the group does Fund day ■ Twenty-four civic and busi- ness leaders will participate as co-hosts on wnac Boston shows Tuesday, Oct. 22 for the United Fund. The action is designed to acquaint the public with the different phases of the fund. Voices from above ■ A new sidewalk superintendent twist in Chicago at the construction site of new Equitable Life Assurance Society building opposite Wrigley building is running loud speak- er commentary by sportscaster Jack Brickhouse of wgn there. Other wgn talent later will also tell folks what's going on before them. Equitable agen- cy, Foote, Cone & Belding, will move to new building when it's ready in 1965. oppose systems installed in commu- ;s where TV signals cannot be re- ed because of the topography. He I TAME will concentrate its attack on systems which are emerging in cities with normal TV reception and which claim to offer "a better TV picture." TAME, he said, plans to launch an educational campaign both on a na- tional and regional level and to direct "a fight to the FCC for proper control of these systems." TAME member companies are: Al- liance Corp., Alliance, Ohio; Antenna- craft Co., Burlington, Iowa; Antenna Designs Inc., Burlington, Iowa; Chan- nel Master Corp., Ellenville, N. Y.; Clear Beam Antenna Corp., Canoga Park, Calif.; Cornell Dubilier Electron- ics Division, Fuquay Springs, N. C; The Finney Co., Bedford, Ohio; JFD Electronics Corp.; Kay-Townes Anten- na Co., Rome, Ga.; S&A Electronics Inc., Toledo, Ohio; Spaulding Products Co., Frankfort, Ind. and Winegard Corp., Burlington, Iowa. Teleglobe audio use described for AES A detailed explanation of the audio system for the use of Denver Teleglobe Pay-TV was among the papers pre- sented last week at the 15th annual meeting of the Audio Engineering So- ciety in New York. Ira Kamen, executive vice president of Teleglobe Pay-TV, describing the use of regular telephone lines for audio transmission and billing technique con- cluded that "it is anticipated that the Denver system will be the prototype for many installations in the future con- sidering the progressive attitude of the FCC." Te expects pay TV to "become a major telephone auxiliary service and an answer to the requirements for grow- ing volume in urban areas so necessary to telephone companies. . ." Communication methods and tech- Convention plans Costs for installation of broad- cast facilities and telephone equip- ment for the 1964 Democratic national political convention at Atlantic City will exceed $5 mil- lion, a telephone company official reported last week. Harold A. Schoeffler, sales su- pervisor of American Telephone & Telegraph long lines division, said requirements for the Demo- cratic convention are greater than for any past convention. He asked stations that have not requested space and lines to do so as soon as possible so that AT&T can plan its installation and con- struction work. Democratic party media offi- cials and representatives of net- works and independent stations will meet at the convention hall Wednesday and Thursday (Oct. 23 and 24) to go over plans for coverage. EQUIPMENT & ENGINEERING ENGINEER RULES TAKE EFFECT JAN. 1 ; 3d-ticket regular OK'd if lst-class man is parttime ( 72 BROADCASTING, October 21, 1963 ft It's time to SPEAK OUT!" "Approaching our second anni- versary in Rochester Broadcast Center, I see an excellent fall and winter ahead for both WROC's listeners and WROC's sponsors. Here's why: 1. BALANCED PROGRAMMING "The WROC-Television lineup of Rochester's most popular per- sonalities, locally originated pro- grams and movies complement the excellent new NBC fall schedule of exciting programs in living color and black and white. There are shows to appeal to all ages ... to the entire household. 2. COMPLETE SERVICE "WROC is the only complete broadcasting service in Rochester- TV, Radio and FM. 3. PETRY RATE CLASSIFICATION WROC-TV was one of the first stations in the U.S. to institute the new Petry Plan-the most efficient system yet devised for an- nouncement rate classification. Here is the balance, the appeal that no other local station has. [DENT BROADCASTING, October 21, 1963 niques used in radio and television news coverage by NBC were outlined at the conference by Eugene Juster and L. A. McClelland, director and manager re- spectively of NBC News film. Five papers at the AES meeting were presented by members of CBS Labora- tories. Subjects of the papers: "Per- sonal High Fidelity," "A System for High Speed Multiple Duplication of 3- track 15/16 IPS Magnetic Tape Car- tridges," "On the Damping of Phono- graph Pickup Styli," "The Saga of the Recording Stylus," and "A Record for Measuring Vertical Pickup Angles." Requests for reprints of papers de- livered at the AES meeting should be sent to the society, Box 383, Madison Square Station, New York. Electronic firms in satellite research Four major electronic firms are study- ing methods to permit active communi- cation satellites to be used by multiple users. The latest in the field, under a $59,176 contract from the National Aeronautics & Space Administration is International Business Machines' Fed- eral Systems Division, Rockville, Md. In August, the Communications Satel- lite Corp. announced $150,000 in re- search contracts on the subject of multi- ple access to three companies: AT&T, Hughes Aircraft and RCA. These are on existing systems that can be used in operational communication satellite sys- tems. In the NASA contract, IBM is ordered to conduct a study to evaluate all modu- lation techniques that will provide ran- dom access to active communication satellites for a large number of users. This work will be applied to future satellites, such as the advanced Syncom. An important part of this work, NASA says, will be a careful investigation and comparison of multichannel combining schemes for telephony, television, com- puter data, telegraphy and facsimile be- tween ground stations and the satellite. Hughes Aircraft, Culver City, Calif., received a $1.3 million contract from NASA last month to provide launch and orbital support for the Syncom project plus operation and maintenance of three ground stations (Lakehurst, N.J., Johannesburg, South Africa, and the USNS Kingsport). Hughes built Syncom II, now in operation. Other contracts announced by NASA's Goddard Space Flight Center in Greenbelt, Md.: Adler Electronics Inc., New Rochelle, N.Y.: $421,000 for two mobile radio vans suitable for road and/or air trans- port. These high frequency systems will provide point-to-point communications between Goddard and remote tracking stations located in countries without ad- equate commercial relay facilities. Diecraft Inc., Raytronics Division, Sparks, Md.: $109,115 to provide a universal TV test camera for testing various types of pickup tubes which hold promise for application in weather satellites. This type of test camera is needed to obtain information on the operation of slow-scan pickup tubes required for satellite operations. Control Data Corp., Rockville, Md.: $98,039 representing two contracts — $49,759 for a magnetic tape unit, and $48,280 for a magnetic tape unit and control synchronizer. This equipment will be used to store computer data recorded during the integration and test- ing of the Nimbus advanced weather satellite. Sanborn Co., Waltham, Mass.: $71,- 210 to furnish 10 magnetic tape record- ers for Goddard's manned spacecraft tracking network, to be used to record digital command signals sent to the Gemini spacecraft, as well as voice con- versations between the tracking stations and the craft. Engineers hear TV technical papers A series of papers outlining the latest technical developments in TV equip- ment and techniques was presented last week as part of the 94th conference of the Society of Motion Picture and Tele- vision Engineers in Boston. Roger E. Peterson of Jansky & Bailey, consulting engineering firm in Washing- ton, discussed TV picture evaluation and concluded that the achievement of consistently high-quality picture trans- mission requires at least two considera- tions: a staff of well-trained technical personnel and a management that can recognize a good on-the-air picture and insists that its technical staff perform the everyday maintenance tasks needed to obtain these results. The experience of an educational TV station in operating a mobile video-tape production unit was described by Russ Morash of wgbh-tv Cambridge, Mass. He reported that wgbh-tv originally had planned to use its mobile unit con- servatively until its capabilities could be tested. A fire destroyed the station's studio two years ago, Mr. Morash said, and the mobile unit has been used since that time as a control room and record- ing facility for a large part of the sta- tion's live and taped programs. Michael Bellis of AT&T delivered a paper on the "tele-lecture." He reported on the increasing use in the United States and Sweden of the long-distance telephone call to bring lectures by ex- pert teachers, statesmen and scholars into the classroom. Make it look good, Irving, we're on TV. Coast to coast. Being carried on WITN-TV, and NBC in Eastern North Carolina. Watch the helmet. It's not mine. ARB* reports WITN-TV now leads its market with 215,000 TV homes able to receive against Station Z's 199,000. Stop showing off with the pike, Irv. And what a market. Doherty, Clifford, Steers & Shenfield places Greenville-Washington, N. C. among its 30 Advanced Markets and No. 82 nationally. WITN- TV increased its net weekly circulation 41.3% since they erected their High and Mighty tower, tallest structure in the state. Irving, are you listening? Don't just sit there with your head hanging. *ARB Coverage Study Feb./March 1963 74 (EQUIPMENT & ENGINEERING) BROADCASTING, October 21, 1963 yqiTmAY NEVER USE THE STROMGESTJUK' 6-COUNTY PULSE REPORT KALAMAZOO RETAIL TRADING AREA — SEPTEMBER, 1962 SHARE OF AUDIENCE— MONDAY-FRIDAY WKZO Sfotion "B" Station "C 6 A.M. - 12 NOON 30 19 5 12 NOON - 6 P.M. 27 1 3 6 6 P.M. - MIDNIGHT 40 17 X Raring projections art estimates only, subject to any dejects and limitations oj source material and methods, and may or may not be accurate measurements oj true audiences. RADIO WKZO KALAMAZOO-BATTLE CREEK WJEF GRAND RAPIDS WJFM GRAND RAP I DS-KALAMAZOO WWTV-FM CADILLAC TELEVISION WKZO-TV GRAND RAP I DS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY / WWUP-TV SAULT STE. MARIE wwup-tv sault ste. marie koln-tv / lincoln, nebraska Akin-tv grand island, neb. BUT... People Stick to WKZO Radio in Kalamazoo and Greater Western Michigan! WKZO Radio is a station that listeners latch onto. The 6-county Pulse of Sept. '62 shows WKZO Radio outscoring all others in 358 of 360 quarter-hours surveyed, and winning all hours surveyed both in total listening and adult listening. We apply this pleasant stick-um throughout Greater Western Michigan, too. NCS '61 shows WKZO Radio's circulation ahead of every radio rival in the area, and 40.4% greater than all other Kalamazoo stations combined. It's a market worth holding. Sales Management has predicted that Kalamazoo alone will outgrow all other U. S. cities in personal income and retail sales between 1960 and 1965. Let your Avery-Knodel man tell you more reasons why WKZO's word is its bond! !fc Supercooled epoxy resin can withstand a shearing pull of 8,000 lb. to the square inch. WKZO CBS RADIO FOR KALAMAZOO AND GREATER WESTERN MICHIGAN Avery-Knodel, Inc., Exclusive Notional Representatives BROADCASTING. October 21, 1963 75 PROGRAMING NIELSENS LIVELY TOPIC CBS-TV still leader; NBC-TV shows improvement while ABC-TV is pleased with interest of audience Audience ratings were the top topic at network and advertising agency of- fices last week with the arrival of the first national Nielsens which touch on the new television season. The audience statistics issued by the A. C. Nielsen Co. covered the two weeks ended Sept. 29. The arrival of the estimates of the relative audience strengths of the network prime-time pe- riods set off a round-robin of competi- tive claims. ABC-TV officials generally appeared satisfied that the network's early sched- uling within a single week of the new season of all its new programing had gained it a strong position which they thought will prove beneficial over the long haul. CBS-TV and NBC-TV, however, felt the two-week "average" in presenting the top 10 and top 20 rated shows (see table that follows) could hardly be interpreted as an indicator for even the start of a season. Premiere Week ■ It was pointed up by these two networks that the first week covered was the premiere week for all of ABC-TV's heavily promoted pro- graming, both existing and new series, while very few of their own shows had made a first appearance. Much of ABC-TV's schedule, they stressed, came on the air against summer reruns. CBS-TV, which dominated the two- week average, pointed up its dominance was actually greater in the second week when considered apart from the two- week average. In the second week, the bulk of CBS-TV's new schedule (except for its Monday night comedy block of The Lucy Show, Danny Thomas and Andy Griffith) had started. Several of NBC's shows also had started that week, though five new programs had not. ABC-TV maintained that much of the high audience sampling of its pre- miere week was holding against the tough competition in the second week. An Improvement ■ As one ABC-TV official put it; "we don't expect to be the first network, nor do we expect to take over the 'top 10' in the program ratings. But we are confident — on the basis of performances already noted — that we will have more program work- horses in our prime time schedule this season than in the immediate past." NBC-TV came up with its interpreta- tion, which in essence came to this: On the basis of the second week in the two- week period, CBS-TV took six nights of the week while NBC-TV won Friday night and ABC-TV, on the second-week basis, had none. ABC-TV, this argu- ment continued, remained as the third network. Countered ABC-TV: The second week was CBS-TV's opportunity to benefit by any news programing sam- pling by the TV audience. So the discus- sion went. Privately, however, each of the net- works— and the agencies representing clients in network time — agreed that the national ratings season had only begun. Subsequent Nielsens and com- petitive trends will be studied closely. The top 20 (two-week average) : Rank Prnoram r I Ugl din Rating 1. Beverly Hillbillies (CBS) 32.3 2. Bonanza (NBC) 31.4 3. Ed Sullivan Show (CBS) 26.8 4. Red Skelton Hour (CBS) 26.0 b. Petticoat Junction (CBS) 25.9 6. Dick Van Dyke (CBS) 25.5 "7 /. Bob Hope Show (NBC) 25.4 8. Opening Night Special (CBS) 25.1 9. Jack Benny Show (CBS) 24.3 i n bnnai indu 23.9 11. Martian (CBS) 23.8 12. Greatest Show (ABC) 23.3 13. Walt Disney (NBC) 22.9 14. Candid Camera (CBS) 22.0 14. McHale's Navy (ABC) 22.0 16. Jackie Gleason (CBS) 21.9 17. Comedy Hour Special (NBC) 20.8 17. Combat (ABC) 20.8 19. Wagon Train (ABC) 20.7 20. Dr. Kildare (NBC) 20.6 'ADVOCATE' REACTION TV critics more favorable to Westinghouse-backed play "The Advocate," the first play to open on Broadway and television at the same time, drew lukewarm notice from theater reviewers last week, but fared much better with TV critics in the same newspapers. There was speculation late in the week that the play's Broadway run, at New York's ANTA theater, might be ended last Saturday night, but authori- ties indicated no decision would be reached before Friday (Oct. 18). Westinghouse Broadcasting Co. put up $60,000 of the $100,000 needed to put the play into the theater and in addition spent approximately $80,000 for a video-taped presentation shown on its five TV stations last Monday night, simultaneous with the play's Broadway opening (Broadcasting, Oct. 14). It was acknowledged that the finan- cial success of the venture would de- pend on the Broadway run. The first of two broadcast presentations to which WBC has rights for each of its stations was substantially sold out to sponsors but nevertheless returned no more than an estimated 25% of the broadcast company's investment. The play, by Robert Noah, is based on the Sacco and Vanzetti case of the 1920's, and among Broadway reviewers the chief criticisms seemed to stem from the feeling that it offered little that is new on a subject that has been re- peatedly explored. New York TV crit- ics, generally more favorable, saw the television version in special screenings, since Westinghouse has no outlet in New York. Mixed Reactions ■ In the New York Times Howard Taubman, drama critic, U.S. seeks more domestic Steps were announced last week by the government to curb so-called runaway film production by U. S. film companies. George L. P. Weav- er, assistant secretary of the Depart- ment of Labor, said that movie pro- ducers will be encouraged to do their filming in the U. S. to help limit unemployment caused by the over- seas shooting. Mr. Weaver said no changes were planned in U. S. laws on motion picture production to implement the new policy. He said the government has agreed to adhere to the code of ethics for international trade and financial transactions on movie films of the Organization of Economic Cooperation and Development. The same day the government an- film production nounced the curb on overseas pro- duction, the U. S. State Department disclosed that film producer Frank Capra and three others will visit the Soviet Union to study the Russian motion picture industry. The visit is part of a U. S. -Russia cultural ex- change program and a delegation of Soviet film experts visited the U. S. last year. Going to Russia with Mr. Capra are Ethan M. Stifle, Eastman Kodak Co. and executive vice president of the Society of Motion Picture and TV Engineers, Dr. Deane R. White of the E. I. DuPont de Nemours & Co., SMPTE vice president, and Wil- liam E. Gephart Jr., General Film Laboratories and a member of the SMPTE board. 7fi BROADCASTING, October 21, 1963 This klystron was made the day that he was born. It is still in use today. He's six years old. So is Eimac's 3K50,000LF power klystron. It is still going strong after 50,000 hours of almost continuous operation. That kind of performance is no accident. Long life is confi- dently planned — and realized — in Eimac's power klystrons. (And long life means lower cost to you.) We're able to do this because we know klystrons inside and out. We ought to. We've had more ex- perience with more of them than any other manu- facturer. May we put this experience to work for you? For details about a long-life Eimac klystron to meet your specific range and requirements write today to: Eitel-McCullough, Inc., San Carlos, Cali- fornia. Subsidiaries: National Elec- tronics, Geneva, Illinois; Eitel-Mc- ! Cullough, S.A., Geneva, Switzerland. KuSfli BROADCASTING, October 21, 1963 V concluded that as a Broadway presenta- tion the play is "at best a flawed docu- ment rather than a drama with fresh in- sights"— but, even so, a "salutary" evo- cation for a generation unfamiliar with the case. Jack Gould, television and radio critic of the Times, saw signs that television and Broadway "already have a major point in common — script trouble." He rated Westinghouse "a bold angel" and the TV presentation "an act of form- idable cultural bravado since [it] meant that viewers had to forget their usual weekly favorites out of Hollywood." In the New York Herald-Tribune Richard S. Salant, president CBS News, last week explained why he canceled the appearance of South Vietnam's Mrs. Nhu on the CBS-TV program, Face the Nation, Oct. 4. In special filmed footage for the National Educational Television's weekly At Issue, Mr. Salant said that Mrs. Nhu's "many appearances on other network news programs re- duced the importance of her remarks on one more program." He added that the cancellation was not a result of the State Department suggestion that she had been re- drama critic Walter Kerr characterized the play as "a good deed in what I am afraid may be an ungrateful world," with "stretches of performing that com- pel absolute attention." He had some reservations, but John Horn, TV critic in the same paper, did not. From a TV standpoint, Mr. Horn said, the opera- tion "was a success" and the TV ver- sion "a largely successful compromise of transposing the stage play into tele- vision terms." In the New York World-Telegram and Sun Norman Nadel, theater critic, thought the play failed to do justice to the Sacco-Vanzetti story. But Harriet ceiving more coverage than she war- ranted. He pointed out that this suggestion was made three days after her scheduled appearance on CBS- TV. "Had I not canceled the broad- cast previously," he said, "I might have been less inclined to do so after the admonition." Mr. Salant was one of eight news- men on At Issue. The eight were asked for their opinion of what de- termined the "newsworthiness" of a figure such as Mrs. Nhu. Mr. Salant is shown (above-1) with Alvin Perlmutter, executive producer of At Issue. Van Home, the paper's TV -radio critic, gave a better report. "Such defects as there were originated in the script, not in the acting or the camera work," she wrote. "True, there was little movement within the box of the stage, but for theater-starved folk out of town, surely this play was a great event." John McClain, drama critic of the New York Journal-American, described the Broadway production as "a sincere and earnest effort" but said "it just isn't very exciting." He acknowledged, how- ever, that "it may have been wonder- fully well adapted to taped TV." The New York Daily News rated it "more interesting technically than emo- tionally," but on the paper's TV side Kay Gardella gave it a long and favor- able report. The Associated Press and the now defunct New York Mirror thought it apt to have limited appeal, but United Press International gave it favorable notice from both stage and TV stand- points. The Westinghouse TV stations are wbz-tv Boston, kdka-tv Pittsburgh, kyw-tv Cleveland, kpix(tv) San Fran- cisco and wjz Baltimore. Film sales . . . Stony Burke (United Artists) : Sold to wnew-tv New York; wttg(tv) Washington; kmbc-tv Kansas City, Mo.; kovr(tv) Stockton, Calif.; wtvh (tv) Peoria, 111. and wtvp(tv) De- catur, 111. Now in 45 markets. Bomba (Allied Artists): Sold to wmct(tv) Memphis; wqad-tv Moline, 111.; wral-tv Raleigh, N. C; ktsm-tv El Paso, Tex.; kchu(tv) San Bernar- dino, Calif.; wnbe(tv) New Bern, N. C; klfy-tv LaFayette, La. and wghp-tv High Point, N. C. Now sold in 85 markets. Volume 3 (Seven Arts) : Sold to wfmj-tv Youngstown, Ohio, and wdbo- tv Orlando, Fla. Now in 115 markets. Volume 4 (Seven Arts): Sold to wbtv(tv) Charlotte, N. C, and wdbo- tv Orlando, Fla. Now in 91 markets. Volume 5 (Seven Arts): Sold to wbtv(tv) Charlotte, N. C. and wdbo- tv Orlando, Fla. Now in 89 markets. Volume 1 (Seven Arts): Sold to wdbo-tv Orlando, Fla. Now in 144 markets. Volume 2 (Seven Arts): Sold to wdbo-tv Orlando, Fla. Now in 121 markets. Special Features (Seven Arts): Sold to kptv(tv) Portland, Ore.; ktvu(tv) San Francisco; kogo-tv San Diego; kbtv(tv) Denver; ksho-tv Las Vegas and wfmj-tv Youngstown, Ohio. Mrs. Nhu's news value nil to CBS's Saiant 78 (PROGRAMING) BROADCASTING, October 21, 1963 BMI A BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, NEW YORK CHICAGO, LOS ANGELES, NASHVILLE, TORONTO. MONTREAL OF THE MIDDLE- ROAD SINGLES 33 I I THE PAST YEAR AS COMPILED BY BILLBOARD ARE AVAILABLE AND LICENSED TO BROADCASTERS THROUGH BROADCASTING, October 21, 1963 79 FAIRNESS CAUGHT BETWEEN Reuther brothers report on 'radical right' calls on FCC to aid in curbing rightist growth The FCC and its fairness doctrine have become involved in the contro- versy developing over a memorandum on "the radical right" that Walter and Victor Reuther submitted to Attorney General Robert F. Kennedy two years ago, but has only recently come to light. The Justice Department says the doc- ument has been gathering dust in the files. But right-wing groups say the memorandum constitutes a blueprint for eliminating conservatism in the U.S. The memorandum describes the growing strength of the right-wing movement, warns of the danger it poses for the Kennedy administration's do- mestic and foreign programs, and rec- ommends measures for combating it. Among other things, it suggests en- listing the aid of the FCC. The mem- orandum says the commission should investigate the extent to which radio and television stations give free time to representatives of the "radical right" and suggests that the commission "en- courage" broadcasters to give free time for reply to spokesmen of opposing points of view. Walter Reuther is vice president of the AFL-CIO and president of the United Auto Workers. His brother Victor is in charge of international af- fairs for the UAW. At the time the memorandum was submitted, he also headed UAW's legislative and citizen- ship activities programs. Goldwater To Welch ■ The document describes the "radical right" as being bound "on the left by Senator [Barry] Goldwater [R-Ariz.] and on the right by Robert Welch," head of the John Birch Society. Besides discussing the FCC, the mem- orandum recommends that steps be tak- en to end the tax exemptions given foundations supporting right-wing movements, and to prevent the "misuse" of corporate funds for political propa- ganda. It also urges the administration to silence generals and admirals "who have lost faith in democracy," to add right- wing groups to the attorney general's list of subsersive organizations and to put the domestic Communist problem "in proper perspective for the American people" and thus expose "the basic fal- lacy of the radical right." Officials at Justice acknowledge re- ceipt of the memorandum, which, re- portedly, was submitted on Dec. 19, 1961. However, a spokesman said the document was unsolicited and that "nothing" was ever done with it. FCC officials last week said they did- n't even know the Reuther memoran- dum existed until receiving inquiries about it earlier this month. They also said that, to the best of their knowledge, Justice representatives never discussed the memorandum's proposals with the commission. Right- Wing View ■ Despite these dis- claimers, some critics of the commis- sion's fairness doctrine, and the July 26 statement "clarifying" it, see a con- nection between FCC actions in this area and the Reuther memorandum. Senator Strom Thurmond (D-S.C), a severe critic of the July 26 statement, last week inserted in the Congressional Record a newspaper column by Edith Kermit Roosevelt, syndicated column- ist, that sought to make this connection. Miss Roosevelt, declaring that the FCC "has begun setting the stage for the 1964 presidential elections," wrote that "the key" to the July 26 statement "is to be found" in the Reuther mem- orandum. She said stations would not want to comply with "the costly and bothersome details" of providing free time for reply to conservative broadcasts and, there- fore, would simply eliminate "rightist programs" from their schedules. She said this would leave on the air only those programs favored by the admini- stration. Hargis Broadcasts Cited ■ In dis- cussing the FCC, the Reuther mem- orandum referred to the free time it said 70 radio stations were giving at that time to Billy Joe Hargis's Christian Crusade. "Certainly," the document said, "the Federal Communications Commission might consider examining the extent of the practice of giving free time to the radical right and could take measures to encourage stations to assign comparable time for an opposing point of view on a free basis." The memoran- dum also recommended that a check be made to determine whether FCC rules have been violated. FCC officials, however, say the Reuther memorandum could have had no effect on their deliberations since it Birchers against fairness policy, too, but will use it Warning that an FCC public notice on fairness would, "if universally and objectively enforced . . . close down every radio and television station in America in three months," the John Birch Society has instructed its mem- bers to initiate "Operation Monitor," a program for opposing the FCC policy. "Operation Monitor," as described in the society's current bulletin, calls for a three-part strategy: ■ "Object emphatically ... on the grounds that it [the fairness policy] is an utterly illegal and unjustifiable usur- pation of power . . . [requiring controls] that are entirely impracticable and im- possible. . . . ■ "Make careful notes with regard to every television or radio program you see or hear where unfair slanting, serious distortion, or outright false- hoods are evident, and flood the station or network or both with letters of pro- test. Even demand equal time to present [the truth]. . . ." ■ "Send copies of all letters ... to any or preferably all [these] members of Congress": Representatives Oren Har- ris (D-Ark.), Walter Rogers (D-Tex.), J. Arthur Younger (R-Calif.) and John Bell Williams (D-Miss.), all members of the House Commerce Committee, and Senator Strom Thurmond (D-S.C), member of the Senate Commerce Com- mittee. The society is an ultra-conservative political action organization. The FCC announced this summer that stations were obligated to seek out and offer time for opposing views to those carried either in their own edi- torials or in commentary and other opinion programs (Broadcasting, July 29 et seq). Some opponents of this policy have said it is a Kennedy ad- ministration tactic to silence political expression from the conservative and right-wing organizations (see separate story above). In its October bulletin, the John Birch Society cautioned members to "convince every station, no matter how preponderantly its programs may now be slanted to the left, that in this situa- tion and this argument [seeking oppos- ing viewpoints] we are on their side." Except where "Comsymps" control sta- tions, the society says, "you will find even the liberal-leaning stations will welcome our support in this contro- versy. "To summarize and repeat," the bul- letin continues, "we should fight with radio and television stations everywhere over their unfairness, but we should fight just as hard for them [italics the society's] against Washington's attempt to take over all of their responsibilities and make all of their decisions." 80 (PROGRAMING) BROADCASTING, October 21, 1963 was never submitted to them. Further- more, they note that the fairness doc- trine, under which stations are obliged to present all sides of controversial is- sues, has been in existence since 1949, and a part of the Communications Act since 1959. They also said that no across-the- board inquiry into the free time made available to right-wing groups has ever been made, nor is one contemplated. They said the only broad-scale studies the commission has made involved po- litical broadcasting in general, and re- sulted from congressional reports. The memorandum, expressing con- cern with what it said was the growing strength of the right-wing movement, urged efforts to dam the flow of funds to right-wing groups. It noted that some organizations it characterized as rightist have a tax-exempt status and said that corporate funds are used to put "radical right" views on radio and televi- sion for political rather than business reasons. Life Line ■ It cited the case of the Life Line radio program, which appears on over 300 radio stations. H. L. Hunt, the Texas millionaire, is the largest single sponsor, acting through several of his corporations. But local business- men throughout the country sponsor it also. The memorandum suggests that the Internal Revenue Service determine whether such sponsorship can be writ- ten off as a legitimate business expense for tax purposes. This has also been a matter of con- cern of some members of Congress. Senator Maurine Neuberger (D-Ore.) recently criticized what she said was Mr. Hunt's practice of letting the fed- eral government assume a substantial portion of the cost of his political crusades. The IRS, reportedly at Sen. Neu- berger's urging, is investigating tax- exempt foundations to determine whether they are using their funds for propaganda rather than charitable and educational purposes. The first public mention of the Reu- ther memorandum is believed to have been in the book The Far Right, pub- lished early this year by McGraw-Hill. Its authors are two newsmen. Bernard Eismann. of CBS. and Donald Janson, of the New York Times. Copies of the document began cir- culating outside the Justice Department at least as long ago as July, it was learned last week. Since then, conserva- tive groups have been disseminating it among their members with the notation that the memorandum represents a plan "on how to destroy the conservative re- bellion within the U.S." The Justice Department has also sent copies to senators and congressmen who have made inquiries about specifics of the document. BROADCASTING, October 21, 1963 1 every day . . .and here's why: • EXCITING, COLORFUL LOCAL PROGRAMMING Central New York's greatest news department; Upstate New York's only live musical variety show; celebrity-filled live women's show; outstanding docu- mentaries that out-rate network programs. • GREATEST TV PERSONALITIES Fred Hillegas. Joel Mareiniss. Jerry Barsha and experienced news staff of seven; Denny Sullivan and the WSYR Gang, musical variety show starring Eileen Wehner and Fred Krick; Bill O'Donnell, sports; Ed Murphy, movies and weather; Kay Russell, women; "Salty Sam," Popeye host. Central New York's greatest salesmen! • BEST TECHNICAL FACILITIES In Central New York— first with color; first with video tape; first with a modern, completely-equipped TV center and the only channel with maxi- mum power at maximum height. • EXPERIENCE AND "KNOW-HOW" A top-flight veteran staff directed by executives averaging more than 20 years at WSYR-TV. No "Johnny-come-latelies," these. • OVERWHELMING SUPERIORITY "WSYR-TV delivers 38% more homes than the No. 2 station. NBC Affiliate liil.iiill 1 i Channel 3 • SYRACUSE, N. Y. • 100 KW Plus WSYE-TV channel 18 ELMIRA, N. Y. Get the Full Story from HARRINGTON, RIGHTER & PARSONS ROCKY ROAD AHEAD ON MUSIC LICENSES Radio and TV groups see possible court battles 82 (PROGRAMING) Both radio and television music li- censing committees are preparing for long negotiating sessions and possible court battles as broadcasters seek re- ductions in fees charged for music per- formance. This was the word given last week to delegates to the National Association of Broadcasters' fall conferences in Hart- ford and Minneapolis (see stories pages 54 and 62) by Robert Mason, chairman of the All-Industry Music License Radio Committee, and Hamilton Shea, his counterpart for TV music licenses. "It appears the industry wants a fight to the finish this time," Mr. Shea said. "The committee has the stamina to follow through" on this course of action, he said. Mr. Shea, president-general manager of wsva-am-fm-tv Harrisonburg, Va., limited his remarks to the current situa- tion with the American Society of Com- posers, Authors & Publishers. Mr. Ma- son, president-general manager of wmrn Marion, Ohio, also discussed SESAC. Neither man reported any current prob- lems with Broadcast Music Inc. "Some disgruntled members" of the negotiating committee have complained to the Federal Trade Commission about SESAC (Broadcasting, Oct. 14, Sept. 30) because they evidently felt the com- mittee was not moving fast enough, Mr. Mason said. As a result, he said, mem- bers of the committee have "visited Washington several times and we shall let the matter rest there." He refused to discuss the scope of discussions with the FTC. Several broadcasters complained about SESAC at the NAB convention last spring and as a result a SESAC subcommittee of the Mason committee was named. Attempts are being made to negotiate smaller ASCAP fees for small stations, Mr. Mason said. ASCAP Expires ■ The radio music chairman said that negotiations for new industrywide contracts will start with ASCAP soon since present terms expire Dec. 31. He said the committee will ask ( 1 ) for major reductions in fees for music used in commercials; (2) that no sustaining fees be charged and (3) liberalization of justifiable deductions of existing payments. Mr. Mason said he would not go be- yond this "because only the dummy exposes his hand." He made a plea for more stations to support financially the committee's ef- forts and noted that Georgia, Florida and Oklahoma state associations have promised at least 75% membership in the music efforts. Despite the fact the committee has saved radio stations over $5 million in music performance fees, the industry still has "more than its share of free riders," Mr. Mason said. Since the music industry is so depend- ent on radio and TV in selling its prod- uct to the public, he said, the licensing firms should pay broadcasters to play their music rather than the other way around. He hit the $250 penalty for copyright infringement and said this should be repealed. Shea Watches Court ■ Mr. Shea noted that his committee is in its third round of negotiations with ASCAP and is currently waiting for the U. S. Supreme Court to rule on an industry appeal. Judge Sylvester J. Ryan of the U. S. District Court for the Southern District of New York has ruled that he does not have authority to rule on the com- mittee's request that music fees be paid at the source rather than on a perform- ance basis. For TV, this would mean that musical numbers would be cleared for all broadcasters' use at the program source. The Supreme Court already has re- fused to accept the case once but it is back before that body a second time under a legal technicality. If the Su- preme Court accepts the case and the industry wins, the committee then would go back to Judge Ryan and ask again for licenses based on payments at the source. Two courses are open to the commit- tee if the high court refuses to accept its case, Mr. Shea said. The industry can either file an antitrust suit against ASCAP or seek a full scale rate-making hearing before Judge Ryan. Although ASCAP has been operating for several years under a consent decree, the in- dustry has never asked the court to set rates, the TV chairman said. The committee is preparing for either course of action. Mr. Shea said, and already has conducted extensive legal research. The TV-ASCAP licenses ex- pired Dec. 31, 1961, and since then the industry fees have been frozen by the court pending outcome of new negotia- tions. Station Policies ■ Just prior to Mr. Mason's report, three broadcasters dis- cussed their music policies and a repre- sentative of the record industry told broadcasters his side. William Gallagher of Columbia Records, representing the Record Industry Association of Ameri- ca, said that he is "appalled" at radio management's lack of knowledge of music matters. Many young talents re- main undiscovered because so many stations use the "Top 40" format and BROADCASTING, October 21, 1963 play the same records over and over, he said. Howard L. Green, wond Pleasant- ville, N. J... said that his station had dis- covered a new form of payola — lavish cocktail parties for disc jockeys. Fol- lowing such parties, "floods of off-breed labels'* have been aired, he said. Fred Ruegg, CBS Radio, said the network-owned stations regularly police record selections as a necessary tool against payola. "The industry cannot stand another scandal of this sort," he said. Daniel Kops, wavz New Haven, Conn., said that his station does not put the selection of records in the hands of disc jockeys. This, he said, is a manage- ment function. Equal time called a hindrance Charles H. Tower, executive vice president of Corinthian Broadcasting Corp., attacked both the equal-time law and the so-called fairness doctrine at the Indiana Broadcasters Association convention in French Lick Wednesday- Friday (Oct. 16-18). He told the Indiana meeting the poli- tical broadcasting equal-time law has developed "a rat's nest of complexities" and that the way to achieve more com- plete and informative political campaign coverage is "by immediate simplifica- tion and eventual elimination of the equal-time requirement." The fairness doctrine, he said, is even worse if imposed by regulation. He said he opposed it because "(1) it is contrary to . . . the first amendment, (2) there is no showing that such regulation is nec- essary, (3) [the administration of it] is time consuming, awkward and aggravat- ing for both regulator and regulatee, (4) it has the effect of discouraging the use of broadcasting for the expression of opinion and (5) regulation in this sensitive area sets a dangerous prece- dent." Mr. Tower said that nobody would contend that the fairness doctrine could be applied to the print media without running afoul of the First Amendment to the Constitution — and that broad- casting enjoys the same constitutional protections as other media. Widespread abuse by broadcasting might suggest a need for regulation of fairness, he said, but "no such showing has been made — the complaints are few compared to the potential, and the situations of proven fault even fewer." He said some broadcasters probably would not observe a self-imposed fair- ness rule but that "this would not be a catastrophe." Most broadcasters, he said, "will be fair as a matter of good business policy, simply because the over- whelming majority of them are men of BROADCASTING, October 21, 1963 both judgment and integrity." Edmund C. Bunker, president of the Radio Advertising Bureau, told the IBA that "twice as many radio stations will raise rates during the next 12 months as did last year." Despite the rate increases, he said, radio's cost-per-thousand will remain about the same or may actually decline because of increasing set sales, which "means more in-home, out-of- home and portable listening." The RAB president justified the prediction of increased sales by calling radio "under- priced.'' ABC News signs Drew ABC News has signed Robert Drew to produce a minimum of three hours of TV public affairs programing during 1964. Mr. Drew is producer of the ABC- TV News special, "Crisis: Behind a Pres- idential Commitment," scheduled for telecast tonight (Oct. 21, 7:30-8:30 p.m.). Elmer W. Lower, recently appointed president of ABC News, called the ar- rangement "another step in the con- tinued expansion of ABC News." IRDC The most powerful daytime show yet created! PRODUCED FOR TELEVISION BY IDEA RESEARCH AND DEVELOPMENT CORPORATION 727 MENDOCINO AVE., SANTA ROSA, CALIFORNIA TELEPHONE: AREA CODE 707, 542-8319 83 Showmanship and public service NEW PRODUCTION PACKAGE TRIES TO COMBINE THEM Public service programing and how to fit it into a radio station's overall for- mat so that it provides the desired pub- lic service without disrupting a carefully built station image is a tough problem for many station program executives. This is especially so at stations pro- gramed on "top 40" or "good music" formulas where music predominates and news and other talk programs are lim- ited to short time periods. To help a limited number of stations achieve the desired "community involve- ment," the Peter Frank Organization, in cooperation with the Crowell-Collier Broadcasting Corp. has developed a pro- gram-production service, "Radio INC" (interest, necessity, convenience), en- compassing seven areas of programing: agriculture, discussion, information, en- tertainment, news, religion and talk. As announced by Richard H. Ullman Inc., distribution arm of PFO, "Radio INC" will offer a minimum selection of two "productions" in each of the seven areas each month. "Each area will be tailored; each area will afford a choice of production (billboarding and back- ground) to fit the type of station; each area can be programed as received or with locally arranged ingredients." One educational feature in the service is a one-minute daily Spanish lesson; "Radio INC" tapes utilize the voice of an expert Spanish instructor, but it is suggested that for local involvement a teacher at a college or high school in the station's community may be sub- stituted. A series of salutes to the states of the union or the nations of the UN falls under the heading of information. A biblical quiz and Thoughts to Re- member are among the religious pro- gram suggestions. Each item is fully produced, with appropriate wording, voicing background music and what- ever other effects are needed. In addition to the category items, each station may get a fully developed local public service campaign each month, tailormade to the station's own specifications for use in a local cam- paign, such as raising funds for a new hospital, aiding the schools in a fight against dropouts or whatever local movement is felt most in need of this support and offering the best oppor- tunity for station involvement. Be- cause of the demands of such personal- ized service on the producers of Radio INC, only 50 stations will be accepted as subscribers, one per state. "Radio INC's" flexibility is stressed by Morton Wagner, PFO executive vice president. He points out that so long as a station provides a balanced program service to its community in accordance with its prelicense promises it is ful- filling its responsibility, regardless of whether the material is presented with or without sponsorship. Therefore, he says, the Radio INC productions are created to be commercial or sustaining as each station individually decides. The service is also flexible in that it may be used exclusively as produced by PFO or used as the basis for additional sta- tion production and local participation. A second new PFO service is "Alum- ni Radio," designed for so-called "good music" stations or, as the announcement puts it, "for stations and listeners with graduating tastes." Produced in co- operation with the McLendon Corp., it is designed to provide stations that des- cribe their programing as "mature, grown-up, adult, responsible, mellow [or] relaxed" with "missing ingredients, the subtleties that will assure smooth- ness, interest, subdued vitality, true pro- fessionalism." Unusual thematic treat- ments, transitional music to fit any mood, as well as mood announcements for all times of day and night and com- mercials for all kinds of products and services, salutes to local personalities and a host of educational and/or infor- mative capsules are included in this service, which is limited to 150 station subscribers, a large, medium and small station in each state. "We call it 'a quantity of quality,' " Mr. Wagner says, "because it gives the station an assortment of brightly in- formative features to keep its audience listening between the musical selections, as well as musical identification con- cepts, conceived and produced in per- fect harmony with the programing they accompany. For instance, there's the "Golden Era" group of tunes made pop- ular by the 'big bands' of the 1930's and 1940's, each performed in the style of the band that made it great. Or the 'Symphony of Sound' collection of piano classical intros for symphonic tie-ins." The success of McLendon's kabl San Francisco in achieving top popular- ity for its "good music" programing prompted PFO to seek the help of that organization in developing "Alumni Radio," Mr. Wagner said. He added that Crowell-Collier stations (kfwb Los Angeles, kewb Oakland-San Francisco, kdwb Minneapolis-St. Paul) have been equally successful in creating public service features of a minute's duration or less that have produced the desired results despite their brevity. Susskind-Melnick firm plans move toward film Talent Associates-Paramount Ltd., primarily based in New York and at one time identified solely with live or tape TV production, is moving more toward film as its medium. The production company, whose principals are David Susskind and Dan Melnick, this season has a filmed drama. East Side/ West Side on TV (CBS, Monday, 10-11 p.m. EDT) and is planning additional filmed produc- tions for TV. The unit also has been engaged in production of motion pic- tures. In a move to bolster its plans for film, the company today (Oct. 21) is announcing the appointment of writer- producer Sam Rolf (credits include Eleventh Hour on NBC-TV, Have Gun, Will Travel, formerly on CBS-TV and now in syndication) as its vice presi- dent, Western division. 490 stations added to editorializing list political editorials by stations: In the last 20 months, an addi- tional 490 radio and television sta- tions have begun to editorialize, ac- cording to a survey released last week by the National Association of Broadcasters. Of 2,584 stations replying to an NAB questionnaire, 1,546 said that they express opinions over the air. This figure includes 1,357 radio sta- tions and 189 TV stations. A De- cember 1961 NAB survey disclosed that 1,056 stations were editorializing at that time. The NAB received a 54% return on its July questionnaire, which went to 4,800 radio and TV stations. Re- sults were announced last week at the first NAB fall conference in Hartford (see story page 54). The following tables describe broadcast editorial patterns and the extent of Editorializing Patterns Editorialize: Daily Weekly Occasionally Radio stations 327 157 873 TV stations 61 20 108 TOTAL 388 177 981 Political Editorials Editorialize on political issues Yes No Total Radio stations 724 633 1357 TV stations 102 87 189 TOTAL 826 720 1546 Editorialize for or against candidates Yes No Total Radio stations 163 1194 1357 TV stations 12 177 189 TOTAL 175 1371 1546 84 (PROGRAMING) BROADCASTING, October 21, 1963 EXPERIENCE AT YOUR COMMAND! RCA SERVICE.. FINANCIAL REPORTS Plough shows increase in 9-month earnings Continued upward trend of radio operations which started early in the second quarter, as well as strong de- mand for St. Joseph Vitamins for Chil- dren and continuing increases in sales and earnings of household products division helped make record nine months sales and earnings for Plough Inc., it was announced last week. Plough Inc., Memphis pharmaceuti- cal company, owns wmps-am-fm Mem- phis, wjjd-am-fm Chicago, WCOP-AM- fm Boston, wcao-am-fm Baltimore and wplo-am-fm Atlanta. Nine months ended Sept. 30: 1963 1962 Earnings per share* $ 1.21 $ 1.06** Net sales 42,250,000 38.750.000 Net income be- fore taxes 6,620,000 5,950,000 Federal income tax 3,310.000 3,100,000 Net earnings 3,310,000 2,850.000 * Based on 2,737,116 shares outstanding as of Sept. 30, 1963 and 2,692,234 shares outstand- ing at same period last year. ** Adjusted for July 2, 1962 stock split. GIC shows increase in sales and profits General Instrument Corp., Newark, N. J., has reported sharp sales and profit gains, bolstered in part by in- creased shipments of UHF tuners to TV set manufacturers for incorporation in planned all-channel receivers. The company's F. W. Sickles Division is a major producer of these tuners. General Instrument's board chair- man, M. H. Benedek, said on Oct. 5 that an increase in the firm's per share earnings indicates "a continuing recov- ery after the loss sustained in the fiscal year ended last February 28." The firm says that for the second fiscal year quar- ter and the six-month period ending Aug. 31 it had the highest sales in its 40-year history. Six months ending Aug. 31 : 1963 1962 Sales $47,121,239 $41,194,131 Profits before taxes 861,683 477,609 Net profits 508,183 355,309 Number of shares outstanding 2,570,401 2,565,401 Dividend declared by Four Star TV Four Star Television last week de- clared a 5% dividend on its common stock, the first dividend ever declared by the company. Four Star TV has 634,505 common shares outstanding. At its annual meet- ing in Hollywood last week the direc- tors described diversification of the company's activities as accounting for an improving financial picture. Since 1962, they said, the company's operations have branched into TV syn- dication, foreign distribution, motion picture production in addition to pro- duction of network TV product. Financial notes . . . ■ Gross Telecasting Inc. declared reg- ular quarterly dividend of 40 cents a share on common stock and IVi cents a share on Class B common both pay- able Nov. 12, to shareholders of record Oct. 25. Gross Telecasting owns wjim- am-fm-tv Lansing, Mich. ■ A regular quarterly cash dividend of 12V2 cents a share and a 2% stock dividend, payable Oct. 21 to holders of record Sept. 30, has been declared by the board of Technicolor Inc. SEC stock report for September The Securities & Exchange Com- mission reported the following stock transactions of officers and directors of broadcasting and allied compa- nies in its September issue of Official Summary (all common stock unless otherwise indicated) : Capital Cities Broadcasting — Har- mon Duncan, sold 100, retains 21,444. CBS Inc.— William C. Fitts Jr., exercised option to acquire 1,800, holds 1,800; Kenneth W. Hoehn, acquired 688 on option, holds 1,688; Clarence H. Hopper, acquired 3,000 on option, holds 4,483; Lawrence W. Lowman, acquired 3,150 on option, holds 8,688; Richard S. Salant, ac- quired 5,402 on option, holds 5,521. Outlet Co. (wjar-am-tv Provi- dence, R. I., and wdbo-am-fm-tv Orlando, Fla.): George O. Griffith, bought 100, holds 900; Bruce G. Sundlun, bought 400, holds 2,025. Reeves Broadcasting & Develop- ment Corp.: Harry L. Petersen, sold 1,200, retains 30; also sold $3,000 worth of 6% convertible subordi- nated debentures, retaining none. Rollins Broadcasting Inc.: John W. Rollins, sold at public offering (Broadcasting, July 22), 9,196 common and 15,964 Class B com- mon, leaving none common and 184,036 Class B common; O. Wayne Rollins, sold at public offering 59,- 840, retaining 549,560. The New York Stock Exchange reported last week that Hulbert Taft Jr., chairman of Taft Broadcasting Co., sold 6,272 shares of common, reducing his holdings to 113,453. FROM REPAIRS TO COMPLETE OVERHAUL • Video tape recorder service • TV camera overhaul • Antenna inspection measurements • Microphone & pick-up repairs • Transmitter performance measurements • Custom fabrication • Installation supervision • Console repairs • TV projector service • Microwave service Broadcasters have selected RCA for dependable service over the past 30 years. To guard performance of all your equipment . . . simply tele- phone one of the following field offices: Atlanta (phone 799- 7291), Chicago (WE 9-6117), Camden (GL 6-7984), Holly- wood (OL 4-0880). Or contact Technical Products Service, RCA Service Company, A Divi- sion of Radio Corporation of America, Bldg. 203-1, Camden 8, N. J. n The Most Trusted Name in Electronics BROADCASTING, October 21, 1963 85 INTERNATIONAL State aiding program battle in Brazil CENSORSHIP SEEMINGLY AIMED ONLY AT U. S. IMPORTS Television Program Export Associa- tion reported last week that the U.S. government is protesting Brazil's crack- down on imported TV shows as a result of TPEA's protests. John G. McCarthy, TPEA president, said he urged the State Department to protest a Brazilian decree which, in effect, removed from prime time there imported programs dealing with "police events of any nature, the Far West or sex." Mr. McCarthy said the State De- partment has instructed the U.S. Embas- sy in Brazil to protest the decree because it appears to be directed specifically against U.S. programs. Mr. McCarthy claimed the Brazilian action appears to be in violation of Arti- cle III of the General Agreement on Tariffs and Trade, to which Brazil is a signatory power. In a related move, the television divi- sion of the Motion Picture Export Asso- ciation of America reported that sever- al telecasters in Brazil have taken legal action against the government decree, and a preliminary injunction has been favorable. The judgment was issued on the basis that the decree is "actually unconstitutional," MPEAA reported, and as a result the three TV networks are continuing to buy western and de- tective series for their 1964 program- ing. MPEAA said its Rio de Janeiro office has been working closely with Brazilian telecasters and advertisers in an effort to lift the decree. The association added that there is strong feeling in Brazil that the decree will not be enforced but said it planned to continue its effort to have the decree rescinded. Hockey closed circuit draws capacity crowds International Telemeter Co.'s pro- gram of pay TV sports events shown on large screens in a closed circuit telecast at nine Toronto theaters got off to a fast start Oct. 15, when the first away-from-home game of the Toronto Stanton wants U.S.-Japan TV exchange Dr. Frank Stanton, president of CBS, last week came out for unre- stricted exchange of "the entire spec- trum" of programing between the U.S. and Japan and suggested the establishment of clearing houses in both countries to assist such an ex- change. Speaking at the second U. S. — Japan Conference on Cultural and Educational Interchange in Washing- ton, Dr. Stanton, substituting for the ailing Edward R. Murrow (Broad- casting, Oct. 14, 7), said that the exchange of programs between coun- tries was often fettered by concern with "the national image" and charged that this attitude implies "that what entertains us at home may embarrass us abroad, and hence should be withheld from overseas au- diences. I deplore both aspects of this theory." The U. S. and Japan, Dr. Stanton noted, are the two largest television nations in the world gauged by numbers of TV sets and percentage of population covered by TV, and therefore "it is entirely fitting that we should share our programs, our personnel and our expertise." The clearing houses he suggested for U. S. -Japan film exchange would catalogue cultural programs, pro- Dr. Stanton vide translation and research serv- ices and assist in personnel switches. Noting that language and other barriers to unfettered exchange exist, Dr. Stanton said, "None of these problems — as difficult as they may appear — are insurmountable." Maple Leafs hockey team with the Chi- cago Black Hawks drew capacity crowds and a total gross of $24,000, ITC and Famous Players Canadian Corp. reported. The nine theaters, with a total seating capacity of 11,000 and prices ranging from $1.25 to $2.50, turned away an estimated 2,500 people for lack of seats for the game, first of 32 to be presented between now and March via the theater TV network. In addition, Telemeter's pay TV home subscribers in the Toronto suburb of Etobicoke can tune in the games at a charge of $1.50 per game. ITC, a subsidiary of Paramount Pic- tures Corp., is aligned with Famous Players Canadian Corp., which is 51% owned by Paramount, in a four-year agreement with the Toronto hockey team for presentation of its "away" games via closed circuit pay TV in homes and theaters. The nine theaters connected for the opening hockey game are equipped with the Eidophor large- screen system of TV reception. Church leaders meet on Town Meeting of World Religion and science united Oct. 15 for the joint CBS-British Broadcasting Corp. production of Town Meeting of the World. In a show titled "The Christian Revolution," high churchmen around the world, linked by Telstar II, participated in a discussion moderated by CBS newsman Eric Sevareid. Seen simultaneously in the U.S. and Europe, the show featured Laurian Cardinal Rugambwa of Tanganyika and Reverend Dr. Hans Kung, dean of West Germany's University of Tubing- en theological faculty, in Rome; Bishop Lesslie Newbigin, associate general sec- retary of the World Council of Churches, in London; Dr. Franklin Clark Fry, president of the Lutheran Church of America and chairman of the Central Committee of the World Council of Churches, in Princeton, N.J. Senate bill sanctions foreign hams in U.S. The Senate last week passed legisla- tion that would permit foreign amateur radio operators visiting the U. S. to operate their stations here if reciprocal agreements are negotiated with their countries. S 920, sponsored by Senator Barry Goldwater (R-Ariz.), an amateur op- erator himself, won approval of the Commerce Committee, the FCC and other government agencies after it was amended to tighten up security precau- tions. Amendment of the Communica- tions Act was required, supporters of the bill explained, because the act pres- ently prohibits aliens from operating BROADCASTING, October 21, 1963 Pay TV is not a friendly face to Arkell John H. Arkell is director of ad- ministration for the British Broad- casting Corp., and that organization has a reputation for being loath to take a position on controversial mat- ters. But Mr. Arkell has some very definite views on subscription tele- vision and they are all negative. If pay TV is established, Mr. Ar- kell says, it will deprive the viewer of what he now gets for nothing. "I feel," he says, "that pay TV could be considered against the public inter- est. People are going to have to pay for what they get free now. I don't like it." Mr. Arkell also had a second ob- servation: that the viewers with money will be getting the better pro- grams. Unsaid but implied was the obverse: that viewers who are strapped financially will have to put up with mediocre and worse pro- grams. The Britisher's views were made on an interview with Mark Evans, Metromedia Inc. vice president for public affairs. The taped interview will be shown over wttg(tv) Wash- ington on Oct. 27. Other views: ■ BBC does not editorialize, al- though there is no legal prohibition. In Mr. Arkell's view it is better not to have a single opinion, thus safe- guarding the impartiality of the serv- ice. Mr. Arkell stressed, however, that BBC endeavors to present a balance on controversial issues, pre- senting both sides either simultane- ously or in separate programs. ■ Although BBC does not have ratings services to determine the pop- ularity of its programs, it has its own research department which in- terviews 4,000 families per day. here. Thirty-one countries allow Ameri- can hams to operate within their borders even though reciprocal agreements do not now exist. The bill, sent to the House Commerce Committee for consideration, was backed by the American Radio Relay League and, according to the Senate committee, "will potentially benefit any of the quarter of a million U. S. ama- teur radio operators. . . ." Hughes wins contract for 10 VOA transmitters The Voice of America announced Friday (Oct. 18) that a $2,228,192 contract for the construction of 10 250- kw shortwave transmitters has been awarded to the Hughes Aircraft Co. of Fullerton, Calif. The transmitters will be installed at a 2.5 megawatt complex in the Philip- pines from which the Voice will be able to transmit a reliable signal throughout Asia, VOA said. The Hughes cost pro- posal was lowest of six submitted which met VOA specifications. Delivery is scheduled for Dec. 30, 1965. The VOA said it plans to be on the air with Proj- ect Bamboo in three or four years. Five of the new transmitters, which will be capable of remote operation from distances up to two miles, will cost $229,600 each; the other five will be constructed without the remote capa- bility and will cost $210,600 each. An- other $27,192 will be for installation materials. Central America TV interconnection mulled Officials of American Broadcasting- Paramount Theaters and ABC Interna- tional Television met in Mexico City last week with representatives of Cen- tral American Television Network to examine the possibility of live inter- connection between CATVN stations. CATVN has stations in Panama, Nic- aragua, Costa Rica, Honduras, El Sal- vador and Guatemala. It was formed in 1959. AB-PT executives attending the meet- ing were Leonard Goldenson, president; Simon Siegel, executive vice president; Donald Coyle, president of ABC Inter- national Television, and Frank Marx, president of ABC Engineers Division. The meeting included talks on new programing and sales plans for the CATVN stations. Harris leaves for Geneva Representative Oren Harris (D- Ark.), chairman of the House Com- merce Committee, is scheduled to leave for Geneva today (Oct. 21) to join conferees attending the International Radio Conference on Space Allocations. Representative Harris is expected to BROADCASTING, October 21, 1963 remain in Geneva for about 10 days, or until the conference ends. BBC's second TV network to start in April 1964 Monday, April 20, 1964 has been named as the day for the start of BBC- TV's second network, BBC 2. BBC Director-General Hugh Carleton Greene promised that the new network would r not be a poor man's copy of the present BBC-TV, and it would not be domi- nated by the chase after the biggest possible audience. BBC 2 will start in London and Southeast England and will initially be available to about 10 million people. It will then spread to other parts of the country and in 1965 will cover 60% of the population. The BBC director-general added It's Here! The Easiest-To-Use, Best Organized Hi-Quality Production Music Series In Broadcasting ! • Saves your time in selecting background music by categories, not titles — almost push-button selection. • Offers you a wide choice of classifications, from "News & Metro" to "Fashion Show Melodic". • Costs nothing extra — you pay only once for unlimited live use all material. 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In answer to criticism that BBC was going ahead with such a big and expen- sive project without long term certainty of financial resources Mr. Greene said that the government had given BBC a firm guarantee of its responsibility to- ward insuring that BBC would obtain sufficient income. EMI gets contract for Malaysian TV EMI Electronics Ltd., London, has been appointed principal contractor for the supply of television studio and out- side broadcast equipment to the Malay- sian Ministry of Information and Broad- casting. The company has been awarded a contract worth about $280,000 for equipment for the first phase of the Ma- laysian television service. This will pro- vide TV coverage for the Kuala Lum- pur area. It is scheduled to begin in December. Included in the contract are two image orthicon camera channels, video and audio mixers and equipment for a medium sized studio, a complete master control installation and mobile unit equipped with three image orthicon camera channels. FATES & FORTUNES Mrs. Tucker BROADCAST ADVERTISING Charlotte Tucker, formerly with Key- stone Broadcasting System, Earle Ludgin & Co. and McCann- Erickson, joins E. H. Russell, McCloskey & Co., Chicago, as me- dia director. T. H. Hollingsworth, adver- tising director of Bowes Seal Fast Corp., joins Russell agency as creative execu- tive. Henry W. Tavs elected senior VP in charge of sales for Revlon Inc., New York, succeeding Jack J. Culberg, who has been appointed to newly created post of senior VP-market development. Boyce P. Price and James Rooney, account directors at McCann-Erickson, New York, elected VP's. H. E. Christiansen, head of his own Chicago agency, is to dissolve that firm and will join Wade Adv. there as VP effective Jan. 1, 1964. William G. Bess, senior copywriter at Donahue & Coe, Los Angeles, joins Vineyard-Hernly & Associates, Santa Ana, Calif., advertising and PR firm, as creative director. Ronald A. Sampson, formerly with Ebony magazine, joins Foote, Cone & Belding, Chicago, as assistant merchan- dising supervisor. Harold A. Smith, VP, Needham, Louis & Brorby, appointed assistant to president. He will also continue in charge of NL&B's press relations. Mr. Smith joined NL&B in 1958 and was formerly with National Broadcasting Company's Central Division for 12 years in both local station and network promotion and sales development ca- pacities. James L. Thompson Jr., former buy- er and most recently assistant media director at Benton & Bowles, New York, has been named media manager for Philip Morris Inc., New York. Donald S. Harris is PM's director of media and programing. Robert Ross with Leo Burnett Co., Chicago, for two years in marketing named VP and creative director in crea- tive services division. He formerly was with Arthur Meyerhoff Co. and before that Tatham-Laird Inc. William C. Olendorf, VP-marketing, Tobias, O'Neil & Gallay, Chicago, be- comes member of firm as executive VP and agency changes name to Tobias & Olendorf. fore than a decade of Constructive Service to (J2roadcasterA and the (feroa d ca i tin a ^nduitru HOWARD E. STARK Brokers — Consultants 50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5-0405 Mr. Short 88 Adolph T. Cantisano, former director of advertising and promotion for Al- bany, N. Y., public markets, joins wjrz Newark, N. J., in sales department. Ken F. Campbell joins sales staff of The Katz Agency, New York. He was formerly in radio sales at H-R Repre- sentatives. Carl J. Short ap- pointed account exec- utive in Los Angeles for Wade Advertis- ing's newly acquired Falstaff beer account. He leaves Los An- geles office of Erwin Wasey, Ruthrauff & Ryan where he had handled Carnation accounts since 1953, his most recent position being senior ac- count executive for Coffee-Mate. Carol Gilbert, formerly with Ameri- can Research Bureau, appointed man- ager of sales development department of Robert E. Eastman & Co., station representatives, New York. Gerard Martin, VP- account supervisor and member of plans board of Kenyon & Eckhardt, joins Geyer, Morey, Ballard, New York, as VP-account supervisor. Mr. Martin Nick Barry, account executive with Ohio Stations Representatives, Cleveland, ap- pointed sales manager of wcue, wcuf- fm Akron, Ohio. Peggy Prag appointed copy chief of Johnstone Inc., New York advertising agency. Donald C. Waterous, account super- visor, and John G. Flagg, creative su- pervisor at Benton and Bowles, New York, elected VP's. Fred L. Williams appointed advertis- ing and sales promotion manager for Pennzoil Co. of Oil City, Pa. BROADCASTING, October 21, 1963 Richard H. Riggs, assistant manager of wima-tv Lima, Ohio, for past four years, joins wjim-tv Lan- sing, Mich., as sales manager. Bernard F. Nos- baum, art director at Kenyon & Eckhardt, Chicago, joins Clinton E. Frank Inc. there in same capacity. Fresno, Calif., as account executive. George V. Recht elected VP-control- ler of John W. Shaw Adv., Chicago. Mr. Riggs Gary Davis, account executive with Axelband, Brown & Associates, Cleve- land advertising and PR agency, joins were, that city, in same capacity. Charles R. O'Malley, former sales- man with Pan American World Air- ways, joins New York sales staff of Stone Representatives Inc. Tom B. Watson, former media buyer at BBDO and Ted Bates, and Ron B. Titus, promotion specialist at wow Omaha, join New York and Chicago sales staffs, respectively, of CBS Radio Network Sales. Mr. Newi r. Boorom George H. Newi, assistant daytime sales manager, ABC-TV, promoted to director of sports and special program sales. Warren Boorom succeeds Mr. Newi. Mr. Boorom was formerly VP, sales development at Metromedia. Harold Edeson appointed sales pro- motion manager for General Cigar and Escalante divisions of General Cigar Co., New York, and James W. Brawley as sales administrator for two divisions. Paul Wagner joins Sacramento, Calif., office of Clif Furgurson Adv., Is Your Guard Up Against Libel Suits? There's no telling when the wrong word can bring libel action against you. When that happens, it's too late to ask about special excess insurance to help ease the loss. DO IT NOW . . . BEFORE CLAIMS ARISE! For details and rates, without obligation, concerning protec- tion against loss due to libel, slander, piracy, plagiarism, copyright violation and invasion of privacy, contact: Mr. Neale Mr. Tranchina Mr. Scheideler Cary J. Neale and Joseph Tranchina, executive art directors at BBDO, elect- ed VP's. Mr. Neale handles art direc- tion on DuPont, Morgan-Jones, New York State and Greater New York Fund. Mr. Tranchina is executive art director on United Fruit, Pepsi-Cola, Lucky Strike and Curtis Publishing. Bill Hudson, sales promotion man- ager of wkda Nashville, Tenn., resigns to head his own advertising agency, Bill Hudson & Associates, with offices at 1205 Eighth Ave., South, Nashville. Robert C. Meade joins Pete White and Associates, Tulsa advertising agen- cy, as account executive. Joseph Scheideler joins Foote, Cone & Belding, New York, as vice president and management repre- sentative on Lever Bros, account. Mr. Scheideler had been director and executive VP at Fletcher Rich- ards, Calkins & Holden. Robert I. Grossman, sales manager of wpkm Tampa, appointed general sales manager of wgto Cypress Gar- dens, both Florida. Marty Glickman joins Cole Fischer Rogow, New York, as account execu- tive. John T. McNamara, previously mer- chandising executive with Ted Bates & Co., New York, joins wsva-am-fm-tv Harrisonburg, Va., as promotion-mer- chandising manager. Jean Borrelli, radio-TV supervisor at Wermen & Schorr, Philadelphia, ap- pointed traffic manager. Fred Von Hofen, former VP and general manager of kvi Seattle, joins king-tv, that city, as account executive. Betty Porter and Alan Hirschfeld join copy staff of BBDO's Los Angeles office. Edward J. Galdikas, formerly with Hill, Rogers, Mason & Scott, joins W. B. Doner & Co., Chicago, as production manager. Ralph P. McCasky Jr., account exec- utive with Peters, Griffin and Wood- ward, joins TV sales staff of RKO Gen- eral Broadcasting National Sales, Chi- cago. THE MEDIA William N. Ellison, program director of wbja-tv Binghamton, N. Y., ap- pointed station manager, replacing War- ren M. Kelly, who resigned. Ralph Grover, sales manager, ap- pointed general manager of wezy Cocoa, Fla. Ed Neilson, air personality, named continuity director at wjrz Newark, N. J. Charles Warren named manager of Washington operations of Mutual. Mr. Warren also will continue in present position of news bureau chief. Ira I. Hewey, assistant manager and national sales manager named station manager of whai-am-fm Greenfield, Mass. Raymond C. Giese, general manager of wosu-am-fm (Ohio State Univer- sity) Columbus, named general man- ager of wosu-tv (educational ch. 34), replacing Raymond J. Stanley, who re- signed to become director of education- al TV facilities program with U. S. Office of Education in Department of Health, Education and Welfare. Bernie Strachota elected VP-general SPOTMASTER EQUALIZED TURNTABLE PREAMPLIFIER The Model TT-20A is a compact, low dis- tortion, transistorized turntable preamp for VR cartridges, with built-in NAB equaliza- tion. Design ingenuity reduces residual noise level to better than 65 db below rated output. Small current requirements permit 6 volt dry cell battery operation, eliminat- ing AC hum worries. Response, 30-15,000 cps + 2 db . . . output — 12 dbm, 600 ohm emitter follower . . . distortion under 1% at double rated output ... size, x 2J4 x 514". Priced from $46.50; transformer output and power supply available. Also available as a flat amplifier Model BA-20A. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland EMPLOYERS REINSURANCE CORPORATION 21 West 10th., KANSAS CITY, MO. NEW YORK, 111 John . SAN FRANCISCO. 220 Montgomery CHICAGO. 175 W. Jackson • ATLANTA. 34 Peach<r services at Columbia Rec- ords. He was previously copy editor, special projects, masterworks. Ed Smith and Ed Washburn named art director and assistant art director, respectively, at kgo-tv San Francisco. Terry Berman named farm director of wkkd Aurora, 111. Gregory Stone, program director and sportscaster at wtal Tallahassee, Fla., joins wsoc-am-fm Charlotte, N. C, as night newsman and staff ?nnouncer. Joe Scully named producer of Rep- ertoire Workshop series on knxt(tv) Los Angeles. BY Straight Music organized in basic categories. You order what you want, play it in the order you determine, add your own voices for a completely live, local sound. And cheaper than you can produce it yourself. Suitable with ATC, Schaffer, Alto Phonic, most other automation systems. Or with and NEWS Harry R. Flory retires as general man- ager of communications for UPI. R. T. Eskew, formerly executive sales man- ager, succeeds Mr. Flory. James F. Darr named to newly created post of assistant general manager of communi- cations department. Mr. Darr was pre- viously central division communications manager for UPI. Chicago. John Griffin, news director of ksla-tv Shreveport, La., joins wtar-am-fm-tv Nor- folk, Va., in same ca- pacity. Mr. Griffin replaces Clayton Ed- wards, who resigned to join NASA in Washington. Main Office and Plant P.O. Box 943 Bellingham, Wash. 733-4567 (Area 206) In New York City Tele-Measurements, Inc. 45 W. 45th St. 581-9020 (Area 212) Mr. Griffin Arch Deal, wfla-tv Tampa-St. Petersburg, Fla., newsman, appointed to newly created post of assistant news director. Fred Worthington, film edi- tor, named assignment editor. Howard Stonesifer and John Hayes join wfla- tv news staff as cameramen-reporters. Also joining St. Petersburg news bureau as roving reporter is Ray Blush. Andy Scott, newscaster at wis Co- lumbia, S. C, joins air staff of wfbc- am-tv Greenville, S. C. Robert Hager and Ben Waters join news staff of wbt, wbtv(tv) Char- lotte, N. C. Milt Hoffman, production manager of khas-tv Hastings, elected state chair- man of Nebraska AP Radio and TV Association. Lee Hall, news director of kolt Scottsbluff, was elected vice chair- man. Charles Munro named morning news editor of kfac-am-fm Los Angeles, re- placing Peter Klute, who is leaving to resume studies at Loyola University and take PR post with Southern Coun- ties Gas Co. William H. Capellaro joins news staff of wisN-TV Milwaukee as writer-report- er. John Halperin, formerly with Wall Street Journal, joins Albany, N. Y., staff of Associated Press. Joe L. Langston joins wbrc-tv Bir- mingham, Ala., as newscaster. Jim Kincaid, formerly with wwl-tv New Orleans, joins news staff of kmox- tv St. Louis. Terry Morrison joins news staff of kron-tv San Francisco as newsfilm photographer. Howard K. Smith, ABC News, signed to portray himself in film version of Gore Vidal play, 'The Best Man." Mr. Hanley FANFARE Joseph P. Hanley, special events manag- er for Macy's depart- ment store in New York, joins wcbs-am- fm New York as di- rector of public in- formation. Jeanne Toncre and Donald G. Merritt Jr. join promotion department of kron-tv San Francisco. Jim Corcoran, veteran radio news- caster and program personality, and since 1956 on administrative staff of Philadelphia Daily News, joins Triangle Stations, Philadelphia, to handle pub- licity and public relations. Bernard Ruttenberg named assistant to Phil Cowan, VP of Metromedia's public relations department. Michael Crain named PR director of A. D. Adams Adv., New York. INTERNATIONAL Michael Stephens, assistant director of BBC overseas talks and features, ap- pointed secretary to Fifth Common- wealth Broadcasting Conference, effec- WITHIN A STONE'S THROW OF COMMUNICATIONS ROW! VoR TRAVELERS AND GOURMETS! A Bigger and Better HOTEL Madison Avenue at 52nd Street NEW YORK CITY Just steps from anywhere... now with 500 individually deco- rated rooms and suites — and completely air conditioned. Color brochure available. The magnificent new Barberry 17 E. 52 St. Your rendezvous for dining deliberately and well . . . open every day of the week for luncheon, cocktails, dinner, supper. PLAZA 3-5800 • TWX: 212-867-4936 -' r BROADCASTING, October 21, 1963 9; Frank Beatty dies of cancer at 62 J. Frank Beatty, a senior editor of Broadcasting, died of cancer at his Bethesda, Md., home Oct. 14. His death occurred on the eve of his 29th anniversary of service with the maga- zine. He was 62. Mr. Beatty's last article, a special report on FM broadcasting, ap- peared in Broadcasting July 29. He fell ill during the final stages of work on that story but insisted upon com- pleting it before entering a hospital. After abdominal surgery that dis- closed an inoperable condition he was returned to his home where he remained until his death. For the past decade Mr. Beatty had specialized in writing regional economic reviews and situation re- ports. Twice he won Jesse H. Neal merit awards, which are given an- nually by the Associated Business Publications for outstanding work in business journalism. Associated Busi- ness Publications comprises maga- zines that are audited by the Audit Bureau of Circulations. Born in Greensburg, Pa., Nov. 17, 1900, Mr. Beatty entered journalism at the age of 17 on his home town paper, the Greensburg Record. He continued to work on newspapers while attending Washington and Jef- ferson College, Washington, Pa., and Dickinson School of Law at Car- lisle, Pa. He was a reporter for the Washington (Pa.) Observer in 1921- 22, for the Latrobe (Pa.) Morning Review in 1923-24 and the Harris- burg (Pa.) Telegraph in 1924-28. In 1928 he moved to Washington J. Frank Beatty and joined the United States Daily which became the United States News in 1933 and was later to be- come the weekly magazine, U. S. News and World Report. On Oct. 15, 1934, Mr. Beatty joined Broad- casting as managing editor. Mr. Beatty was a member of Delta Tau Delta, the National Press Club, the White House Correspondents As- sociation, the F&AM Masonic Lodge of Greensburg, Pa., and Trinity Lutheran Church of Bethesda, Md. He is survived by his wife, Mrs. Ruth Reymer Beatty, and a daugh- ter, Mrs. Thomas Wardwell, of Okla- homa City. Burial was at Sewickley, Pa., on Oct. 18. tive Dec. 15, to be held at Ottawa, Canada. Arvid Griffin appointed managing di- rector of MGM British Studios. Since resignation of Matthew Raymond in December 1961, post of managing di- rector has been vacant. Mr. Griffin has been with MGM in America since 1935 and until joining MGM's British studios in June, had served in number of exec- utive production posts at company's Culver City, Calif., operation. Lawrence P. Bachmann continues as executive producer at British studios. EQUIPMENT & ENGINEERING Wendell C. Morri- son appointed chief engineer of RCA's broadcast and com- munications products division, responsible for engineering activ- ities of radio - TV broadcast equipment, microwave communi- Morrison cations systems, scientific instruments, two-way mobile radio, radiomarine equipment and audio-visual products. Mr. Morrison, who has been assistant to chief defense engineer for past two years, joined RCA at Camden, N. J., in 1940. Thomas 0. Doner, former Eastern regional manager for electronics divi- sion of Fansteel Co., appointed Mid- western regional manager for com- ponents group of Litton Industries, with headquarters in Chicago. Thomas M. McDermott appointed sales engineer in Belleville, N. J., office of Eitel-McCullough Inc., San Carlos, Calif., electronic tube manufacturer. Joseph Stefan, member of executive management group of RCA, New York, elected VP in charge of magnetic tape and custom products for RCA Victor Records, with headquarters in New York. In newly created position, Mr. Stefan will direct RCA Victor's custom record activities and expanding magnetic tape business which manufactures and markets tape for entertainment, computer and instru- mentation fields. DEATHS Natt Hale, 47, assistant to president of ABC-Paramount Records, died at Roosevelt Hospital, New York, Oct. 15 after six-week illness. Mr. Hale, vet- eran of 25 years in record business, joined ABC-Paramount at its inception in 1955. John M. Printup, 66, manager of krib Mason City, Iowa, died Oct. 11 following heart attack. Frank B. Walker, 73, formerly MGM vice president and general manager of MGM Records, died Oct. 15 of heart attack at his home in Little Neck, N. Y. Mr. Walker, who originated idea of low- priced pop records, organized MGM Records Division 1945. He also served as VP of Loew's Inc., VP of RCA, general manager of RCA Victor Rec- ords and VP of Columbia Phonograph Records. Mr. Stefan UNITED PRESS INTERNATIONAL a smart io any newsroom 92 (FATES & FORTUNES) BROADCASTING, October 21, 1963 FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 10 through Oct. 16 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERF — effective radi- ated power. VHF — very high, frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D— day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours, •educa- tional. Ann. — Announced. New TV stations ACTION" BY FCC San Juan, P. R. — Antilles Broadcasting Corp. Granted CP for new TV on UHF channel 18: ERP 200 kw vis., 100 kw aur. Ant. height above average terrain 150 feet, above ground 222.5 feet. P. O. address c/o Clement L. Littauer, Box 5627, San Juan, P. R. Estimated construction cost $202,639: first year operating cost; 585.000; rev- enue $100,000. Studio location San Juan, trans, location Pueblo Viejo. Type trans. ITA TVU-12500A: type ant. Alford 1044-S. Legal counsel Prince, Taylor & Paul, con- sulting engineer David Steel & Associates, both Washington. Principals: Julio M. Oritiz and Clement L. Littauer (each 50%). Antilles also owns WRSJ San Juan. Action Oct. 16. New AM stations ACTIONS BY FCC Brainerd, Minn. — Greater Minnesota Broadcasting Corp. Granted CP for new AM on 1340 kc, 250 w, unl.; conditions. P. O. address 3702 East Lake Street, Min- neapolis. Estimated construction cost $25,- 060; first year operating cost $42,000: rev- enue S48.500. Principals: Kendall M. Light (50%). Charles B. Persons and Alver G. Leighton (each 25%). Mr. Persons owns engineering consultant firm; Messrs. Leigh- ton and Light are connected with KDLM Detroit Lakes, Minn. Action Oct. 9. Hastings, Neb. — K Bar J Inc. Granted CP for new AM on 1550 kw, 500 w-D: condition that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. P. O. address c/o James A. Lambros Jr., 600 Ross Avenue. Gillette, Wyo. Estimated construction cost $16,700; first year operating cost S18.000; revenue $24,000. Principals: James A. Lam- bros Jr. (80%), J. A. Lambros Jr. and Yvonne N. Lambros (each 10%). Messrs. Lambros own cafe and minority interests in KIML Gillette: Mrs. Lambros is house- wife. April 15 initial decision looked toward grant. Action Oct. 4. Selma, N. C. — Carolina Broadcasting As- sociates. Granted CP for new AM on 1510 kc, 500 w-D; conditions include precluding presunrise operation with daytime facilities pending final decision in Doe. 14419. P. O. address Box 84. Estimated construction cost $11,340; first year operating cost $22,000: revenue S34.000. Principals: Charles F. Barry Jr. (55%), Marshall Thompson (35%) and William A. Creech (10%). Reverend Barry is minister; Mr. Thompson is senior director of Ketchum Inc.: Mr. Creech is chief counsel and staff director of U. S. Senate Subcommittee on Constitutional Rights. Action Oct. 9. Existing AM stations APPLICATIONS WPRY Perry, Fla. — CP to change hours of operation from SH to unl.. using power of 250 w. 1 kw, and install new trans. Ann. Oct, 16. KEUN Eunice, La. — CP to increase day- time power from 250 w to 1 kw and in- stall new trans. Ann. Oct. 14. KXOB Hobbs, N. M. — CP to change hours of operation from D to unl. using power of 500 w-5 kw LS. install DA system (DA- N) and change ant. -trans, and studio loca- tions. Ann. Oct. 14. KGVL Green-vule, Tex. — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Oct. 11. New FM stations ACTIONS BY FCC Columbia, 111. — Joseph L. Lepp Inc. Granted CP for new FM on 104.9 mc, ch. 285, 2.85 kw. Ant. height above average terrain 229 feet. P. O. address Columbia. Estimated construction cost $11,111; first year operating cost $9,069; revenue $12,600. Principals: Joseph L. Lepp (58%), Mary Dorothy Lepp (39%) and Alvin H. Maeys, Jr. (3%). Mr. Lepp is employed by a rail- road, Mrs. Lepp is housewife and Mr. Maeys Jr. is attorney. Action Oct. 10. McMinnville, Tenn. — H arold Nelson Roney. Granted CP for new FM on 101.7 mc, 3 kw. Ant. height above average ter- rain minus 56 feet. P. O. address 322 West Main Street, Hendersonville, Tenn. Es- timated construction cost SI, 700; first year operating cost $8,000; revenue $12,000. Mr. Roney, sole owner, is businessman and member of Tennessee House of Representa- tives. Action Oct. 10. *Platteville, Wis. — Wisconsin State College Institute of Technology. Granted CP for new FM on 89.5 mc, channel 208. 250 w. Ant. height above average terrain 117 feet. P. O. address c/o Bjarne R. Ullsvick, 709 West Main Street. Platteville. Estimated con- struction cost $2,550; first year operating cost $1,550. Principals: board of regents. Ac- tion Oct. 9. APPLICATIONS Merced, Calif. — Merced Broadcasting Co. 101.5 mc, channel 268, 5 kw. Ant. height above average terrain 100 feet. P. O. ad- dress Kurt Fantl, 1481 Paseo del Mar, San Pedro, Calif. Estimated construction cost S18.680: first year operating cost S31.836; revenue $46,000. Principals: Kurt and Mar- garet A. Fantl (each 50%). Mr. and Mrs. Fantl are both physicians. Ann. Oct. 16. Fort Myers, Fla. — Fort Myers Broadcast- ing Co. 96.9 mc, channel 245, 43.8 kw. Ant. height above average terrain 251 feet. P. O. address 2824 Palm Beach Boulevard. Fort Myers. Estimated construction cost $32,695; first year operating cost $30,000; revenue $24,000. Applicant is licensee of WINK Fort Myers. Ann. Oct. 10. Lakeland, Fla. — Lakeland FM Broadcast- ing Inc. 94.1 mc, channel 231, 26.2 kw. Ant. height above average terrain 300 feet. P. O. address c o C. C. Sherwood, Box 1142, Lakeland. Estimated construction cost $39,- 455; first year operating cost $50,000; rev- enue $60,000. Principals: William A. Hager- man, W. William Ellsworth Jr., James L. Ewell (each 14.3%) and others. Principals are local businessmen. Ann. Oct. 14. Orlando, Fla. — American Homes Stations Inc. 105.1 mc, channel 286, 100 kw. Ant. height above average terrain 483 feet. P. O. address c o R. E. Van Dellen, 5202 Palisades Drive. Orlando. Estimated construction cost $36,867; first year operating cost S36.000; revenue $36,000. Principals: Theodore G. Bollman, Ross E. Van Dellen and Hardv Vinson Hayes (each 33 V3%). Mr. Hayes is station manager of WXTV Windermere. Fla.; Mr. Bollman is employe of plumbing firm: Mr. Van Dellen is employe of powder company. Ann. Oct. 15. Canton, Ga. — Cherokee Broadcasting Inc. 105.5 mc, channel 228A, 3 kw. Ant. height above average terrain 81 feet. P. O. ad- dress Box 1290. Canton. Estimated construc- tion cost S49.000, first year operating cost S4.000: revenue So, 000. Applicant is licensee of WCHK Canton, Ga. Ann. Oct. 11. Pittsfield, Mass.— WBEC Inc. 105.5 mc, channel 288A. 631 w. Ant. height above average terrain 586 feet. P. O. address c/o Richard S. Jackson, 33 Eagle Street, Pitts- field. Estimated construction cost $16,890: first year operating cost $12,000: revenue $12,000. Applicant is licensee of WBEC Pittsfield. Ann. Oct. 11. Charlotte, Mich. — Easton Countv Broad- casting Co. 92.7 mc, channel 224, 3"kw. Ant. height above average terrain 160 feet. Es- timated construction cost S9.035i first vear operating cost $15,000: revenue S15.000. "Ap- plicant is licensee of WCER Charlotte. Ann. Oct. 10. Conway, S. C. — Coastal Broadcasting Co. 104.1 mc. channel 281, 26 kw. Ant. height above average terrain 139 feet. P. O. ad- dress c o L. M. Hawley, Box 799, Conway. Estimated construction cost $32,674; first year operating cost $3,500; revenue $4,800. Applicant is licensee of WLAT Conwav. Ann. Oct. 14. Myrtle Beach, S. C. — Golden Strand Broadcasting Co. 92.1 mc, channel 221, 3 kw. Ant. height above average terrain 148 feet. P. O. address c o Wade H. Alley, Box 1497. Myrtle Beach. Estimated construction cost $13,680; first year operating cost $2,000: no revenue. Applicant is licensee of WMYB Myrtle Beach. Ann. Oct. 11. Abernathy, Tex. — Abernathy Broadcasting Co. 95.5 mc, channel 238, 57 kw. Ant. height above average terrain 151 feet. P. O. address 1312 61st Street, Lubbock, Tex. Estimated construction cost $27,826: first year operating cost $2,400; revenue $48,000. Principals: Clyde R. Stephens i. 55 ) . Ray- mond V. Stephens, Steve McGlothlin (each 20%) and John R. Stephens (5%). C. R. Stephens owns farm programing firm: R. V. Stephens is assistant manager of KLEA EDWIN TORNBERG & COMPANY, INC. r , ~\ T Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . MU 74242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington— 711 14th St., N.W., Washington, D.C. • Dl 7-8531 BROADCASTING, October 21, 1963 Lovington, N. M.; Mr. McGlothlin is engi- neer; J. R. Stephens is bakery employe. Ann. Oct. 14. Existing FM stations APPLICATIONS WRVM-FM Rochester, N. Y. — CP to change frequency from 100.5 mc, channel 263, to 92.5 mc, channel 223. Contingent on WVOR(FM) grant below. Ann. Oct. 10. WVOR(FM) Rochester, N. Y— CP to change frequency from 92.5 mc, channel 223, to 100.5 mc, channel 263. Contingent on WRVM-FM grant above. Ann. Oct. 10. Ownership changes ACTIONS BY FCC KTVU(TV) Oakland, Calif. — G ranted transfer of control of licensee corporation, San Franscisco-Oakland Television Inc., from Ward D. Ingrim, William D. Pabst, Edwin W. Pauley (each 25%) and others to Miami Valley Broadcasting Corp. (100%), primarily owned by James M. Cox Jr. Consideration $12,360,000. Miami Valley owns WIOD-AM-FM Miami, Fla.; WHIO-AM-FM- TV Dayton, Ohio. WSOC-AM-FM-TV Char- lotte, N. C, WSB-AM-FM-TV Atlanta. Ac- tion Oct. 16. KLOA Ridgecrest, Calif. — Granted assign- ment of license from Israel Sinofsky (100%), d/b as Ridgecrest Broadcasting Co., to Norval Dorman (100%). Considera- tion $8,500. Mr. Dorman is insurance agent. Action Oct. 16. WQTY Arlington, Fla.— Granted assign- ment of license from Sam G., Farris E. and N. Joe Rahall (each 33 1/3%), d/b as Rahall Broadcasting Inc., to Jones College. No financial consideration involved, as assign- ment constitutes gift to college. Jones College is business school. Action Oct. 16. WLAK Lakeland, Fla. — Granted assign- ment of license from Frank W. Nesbit and Howard W. Cann Jr, (each 50%), d/b as Florida Central Broadcasting, to Doris B. Potter (60%) and Robert B. Brown and Roland B. Potter (each 20%), tr/as Sentinel Broadcasting. Consideration $225,000. Mr. and Mrs. Potter own WKBC-AM-FM North Wilkesboro, WATA Boone and CP for new AM in Mocksville, all North Carolina, and WHBG Harrisonburg, Va.; Mr. Brown, son of Mrs. Potter, owns WTLK Taylorsville. N. C. Action Oct. 16. WHEW Riviera Beach, Fla.— Granted as- signment of license from Robert Hecksher (100%), d/b as Public Service Broadcast- ing, to Don K. and Lee H. Colee (each 50%), tr/as Colee Enterprises Inc. Con- sideration $170,000. Mr. and Mrs. Colee have wide broadcast experience. Action Oct. 14. WZRH Zephyrhills, Fla.— Granted assign- ment of license from John C. Dent (40%), Ralph C. Wasdon (30%), Edward I. Cutler (20%) and Donald E. Herndon (10%), d/b as Zephyr Broadcasting Corp., to Paul Lasobik (100%). Consideration $39,000. Mr. Lasobik is in floor covering and tile busi- nesses. Action Oct. 9. WGIG Brunswick, Ga.— Granted assign- ment of license from H. K. (45% plus) R. L. (12% plus) and J. L. (25%) Tollison and E. M. Champion Sr. (13% plus) and Jr. (3% plus), d/b as Brunswick Broad- casting Corp., to Charles J. Thornquest (33%) and others, tr/as Golden Isles Broad- casting Corp. Consideration $250,000. Mr. Thornquest has interest in KLEM LeMars, Iowa. Action Oct. 10. KFXD Nampa, Idaho— Granted relin- quishment of negative control of licensee corporation, Fletcher Mitchell Corp., by Jonathan M. Fletcher (25% after transfer, 50% before) to Wayne C. Cornils (25%). Consideration $7,500. Mr. Cornils is KFXD station manager. Action Oct. 15. WLAP-AM-FM Lexington, Ky.— Granted assignment of license from William R. Sweeney (100%), d/b as Thoroughbred Broadcasting Co. to Dee O. Coe and Robert P. O'MaUey (each 30%) and John D. Huck- step Jr. and Incentive Capital Corp. (each 20%), tr/as Thoroughbred Broadcasters Die.; Incentive Capital is owned by group of Illinois and Indiana banks. Consideration $400,000. Mr. Coe is part owner of WWCA Gary and WLOI Laporte, both Indiana; Mr. O'Malley owns travel bureau, paper company and other businesses; Mr. Huck- step is advertising manager of cement as- sociation. Action Oct. 9. WMOX Meridian, Miss. — Granted assign- ment of license from Birney Imes Jr. (100%) to Mr. Imes (100%), d/b as Lauder- dale Broadcasting Inc. No financial consid- eration involved. Mr. Imes is also owner of WCBI Columbus, WELO Tupelo and WNAG Grenada, all Mississippi. Action Oct. 9. KBTC Houston, Mo. — Granted assignment of license from Maurice W. Covert, Warren R. McKnight, S. E. Ferguson, Raymond E. and William H. Duff and Nolan R. Hutche- son (each 15.625%) and A. W. Roffe (6.250%), d/b as Radio Co. of Texas County, to same persons tr/as Radio Co. of Texas County Inc. No financial consideration in- volved. Action Oct. 9. WTTM-AM-FM Trenton, N. J.— Granted assignment of license from Peoples Broad- casting Corp., wholly owned by Nation- wide Mutual Insurance Co., to Herbert Scott (75%), Herbert Sinberg (13%), Ralph Mellon (7%) and Margaret Levine (2.5%), tr/as Scott Broadcasting Inc. Consideration $375,000. Principals are stockholders in WPAZ Pottstown, Pa.; Mr. Scott is part owner of WJWL Georgetown, Del.; Mr. Mellon owns WCAT Orange, Mass. Action Oct. 9. WOHO Toledo, Ohio— Granted transfer of control of licensee corporation, Midwestern Broadcasting Co., from Samuel W. Sloan, individually and as executor of estate of Sebastian N. Sloan, to S. W. Sloan and Ohio Citizens Trust Co., trustee. No finan- cial consideration involved. Action Oct. 10. KOGM-FM Tulsa, Okla.— Granted assign- ment of license from George C. Lynde SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio -g 1735 DeSales Street, N.W., Washington, D. C, 20036 J Please start my subscription immediately for — % □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached c □ 52 issues & 1964 Yearbook $13.50 □ Please bill *| □ 1963 Yearbook $5.00 (so long as supply lasts) = name title/ position* address □ Business □ Home city state zip code B company name 9m mm m ■■■■■■ m mm i 94 (FOR THE RECORD) (30%), W. E. Rowsey Jr. (30%), Harry E Rasmussen (29%) and others, d/b as Sound Unlimited Radio Enterprises Inc., to Sidney Carl Mark (60%) and wife, Patricia G. Mark (40%), tr/as KAKC of Tulsa Inc. Con- sideration $15,000. Mr. Mark is exec, vp and gen. mgr. of KAKC Tulsa; Mrs. Mark is sec. of KAKC. Action Oct. 9. KAJC(FM) Alvin, Tex.— Granted transfer of control of licensee corporation, Alvin Broadcasting Co., from Odell V. Robinson (57.5%), Amanda W. Robinson (5%) and James W. Robinson (2.5%) to Edgar B. Taylor (65%); other ownership remains stable. Consideration $48,000. Mr. Taylor is presently \'3 owner of applicant for new FM in Dickinson, Tex. Action Oct. 16. WNAM Neenah-Menasha, Wis.— Granted transfer of control of licensee corporation, Neenah-Menasha Broadcasting Inc., from S. N. Pickard (100%) to James A. McKenna Jr. and Hudson Broadcasting Corp. (each 45%) and Don C. Wirth (10%), tr/as WNAM Inc. Consideration $450,000. Hudson Broad- casting, licensee of WCMB and permittee of WDTV(TV), both Harrisburg, Pa., is 80% owned by Mr. McKenna; he also owns KEVE and KADM(FM) Golden Valley Minn., has interest in WAWA West Allis, Wis., and is partner in Washington law firm; Mr. Wirth is manager of WNAM Also see grant below. Action Oct. 9. WNAM Neenah-Menasha, Wis.— Granted assignment of license from Neenah-Menasha Broadcasting Inc. to WNAM Inc.; follows grant above. No financial consideration in- volved. Action Oct. 9. APPLICATIONS KBUC Corona, Calif.— Seeks assignment of license from Radion Broadcasting Inc.,. owned by James F. Hadlock (68%) and others, to Major Market Stations Inc.,. owned by William J. Roberts, F. Demcy Mylar, Donald Horton, Bible Fellowship^ Hour and World Literature Crusade (eacht 20%); two corporations are nonprofit or- ganizations. Consideration $200,000. Mr. Roberts is president of International Ad- vertising Agency, Los Angeles; Mr. Horton is employed by Hughes Aircraft Co.; Mr- Mylar is 50% owner of KBGN-AM-FM Caldwell, Idaho. Ann. Oct. 10. KFIL(FM) Santa Ana, Calif.— Seeks as- signment of license from Gus Malpee,. trustee in bankruptcy, to Lee T. Floyd- Consideration is assumption of obligations. Mr. Floyd is past broadcaster. Ann. Oct. 16. KFEL Pueblo, Colo. — Seeks transfer of control of licensee corporation, KFEL Inc., from Frank D. Hall (100%) to Joseph M. Clifton (100%). Consideration $140,000. Mr. Clifton is local businessman. Ann. Oct. 11. WLAQ Rome, Ga. — Seeks assignment of' license from Don Mitchell's WLAQ Inc., owned by Mitchell Melof (100%), to- Clarke Broadcasting Corp., owned by H. Randolph Holder and John T. Lloyd Sr. (each 50%). Consideration $150,000. Messrs- Holder and Lloyd own WGAU-AM-FM Athens, Ga. Ann. Oct. 10. WDHF(FM) Chicago— Seeks assignment of license from de Haan Hi-Fi Inc., owned by James de Haan and family, to Federal Broadcasting Corp., owned by George R. (Bob) Newhart (66 %%) and Frank J. Hogan (33 1/3%). Consideration $235,000. Mr. Newhart is comedian and partner with Mr. Hogan in several music publishing firms. Ann. Oct. 10. WBTO Linton, Did. — Seeks transfer of control of licensee corporation, Linton Broadcasting Inc., from Henry C. Sanders (75%) and Norman Hall (25%) to Harrison D. and Geraldine Bordman (100%). Con- sideration $22,386. Mr. Bordman is WBTO- general manager, Mrs. Bordman is program director. Ann. Oct. 15. KNDR(FM) Des Moines, Iowa — Seeks as- signment of license from Charles D. Funaro, trustee in bankruptcy, to Iowa Fine Music Broadcasting Corp., owned by Herbert Burton (70%) and William N. Plymat (30%). Consideration $250. Mr. Burton owns KFMQ(FM) Lincoln, Neb.; Mr. Plymat is- president of insurance company. Ann. Oct. 10. KASO Minden, La. — Seeks assignment of license from Harold R. Cook to Cook En- terprises Inc., owned by Mr. Cook (51%), H. S. O'Dell Jr. (33.3%) and R. F. Forester (15.7%). Consideration $11,500. Mr. O'Dell BROADCASTING, October 21, 1963. PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Cen. Mgr. Edward F. Lorentz, Chief Engr. INTERNATIONAL BLDC. Dl 7-1319 WASHINGTON 4. D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18. Texas BUtler 1-1551 JAMES C. McNARY Consulting Engineer National Press Bldg. . Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associate Ceorge M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburbl Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFCCE PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dickens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 Service Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-821 5 Washington 4, D. C. Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28. California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 56, Texas CLendale 2-3073 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Multronics Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington* Phone: 301 427-4666 Member AFCCE PAUL DEAN FORD Broadcast Engineering Consultant R. R. 2, Box 27 47885 West Terre Haute, Indiana Drexel 7597 BARKLEY& DEXTER LABS., INC. Donald P. Wise James M. Moran Consulting, Research & Development for Broadcasting, Industry & Government 50 Frankfort St. Diamond 3-3716 Fitchburg, Massachusetts BROADCASTING, October 21, 1963 9S SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Oct. 16 AM FM TV Lie. 3,842 1,113 5211 ON AIR CP's 45 17 55 NOT ON AIR CP's 140 85 82 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Oct. 16 Commercial Noncommercial VHF 486 51 UHF 90 29 TOTAL APPLICATIONS for new stations 302 255 120 TOTAL TV 5761 80= COMMERCIAL STATION BOXSCORE Compiled by FCC, Sept. 30 Licensed (all on air) CP's on air (new stations) CP's not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CP's deleted 3,838 49 134 4,021 185 123 308 226 52 278 2 2 FM 1,110 20 75 1,205 224 12 236 95 3 98 1 1 1 Does not include seven licensed stations off air 2 Includes three stations operating on unreserved channels TV 5211 55 81 6571 70 51 121 46 10 56 0 1 is KASO chief engineer; Mr. Forester is local businessman. Ann. Oct. 11. KLIC Monroe, La.— Seeks assignment of license from Frank P. Cerniglia, deceased, to KLIC Inc., owned by Dr. Cerniglia's widow and children. No financial consid- eration involved. Ann. Oct. 16. WDMC Otsego, Mich.— Seeks assignment of license from Dwight M. Cheever to Allegan County Broadcasters Inc., licensee of WOWE Allegan. Consideration $62,500. Assignee plans to discontinue WOWE and take over WDMC; both stations cover same market. Ann. Oct. 9. KRAD East Grand Forks, Minn.— Seeks assignment of license from Marlin T. Obie to KRAD Inc., owned by Mr. Obie (80.8%) John G. French (19%) and Mary L. Obie (.2%). Consideration is cancellation of debt Mr. French is employe of KRAD. Ann. Oct. 11. KTVO(TV) Kirksville, Mo.— Seeks trans- fer of control of licensee corporation KTVO Television Inc., from James J. Con- roy (66 %%) and Raymond E. Russell (33 1/3%), to Post Iowa Corporation, subsidiary of Post Publishing Co., owned by V. I. Minahan (18.42%) and others. Consideration $1,250,000. Post owns WEAU-TV Eau Claire and WAXX Chippewa Falls, both Wiscon- sin, and numerous newspapers. Ann. Oct. 11. WWRL New York— Seeks assignment of license from Long Island Broadcasting Corp., owned by William H. Reuman (99%) and Edith Dickscheid (1%), to Richard Goodman (55%), Egmont Sonderling (25%) and Mason A. Loundy (20%). Considera- tion $1,825,000. Messrs. Goodman, Sonderling and Loundy also own WOPA-AM-FM Oak Park, 111., WDIA Memphis, KDIA Oakland and KFOX-AM-FM Long Beach, both Cali- fornia. Ann. Oct. 16. WSKP Miami— Seeks transfer of control of licensee corporation, WSKP Inc., from Ohio Music Corp. (52.38%) and Ohio Sound Systems Inc., both owned by William M. O'Neil (75%) and J. W. Lemmon (25%), to Messrs. O'Neil and Lemmon individually. No financial consideration involved. Ann. Oct. 16. WFAG Farmville, N. C— Seeks assign- ment of license from Farmville Broad- casting Co., owned by Carl Venters Jr. and H. Cloid Wade Jr. (each 50%), to com- pany of same name, owned by Messrs. 96 (FOR THE RECORD) Venters and Wade (each 49.5%) and Bobbie H. Venters (1%). No financial consideration involved. Ann. Oct. 9. KGRL Bend, Ore. — Seeks assignment of license from John H. Mc Alpine (100%) tr/as McAlpine Broadcasters, to KGRL Inc. 100% owned by Mr. McAlpine. No financial consideration involved. Ann. Oct. 15. WKFD Wickford, R. I.— Seeks assignment of license from Jack C. Salera and Joseph A. DeCubellis (each 50%), d/b as South County Broadcasting Co., to Mr. DeCubellis (100%), tr/as as company of same name Consideration $7,500. Ann. Oct. 9. WFNL North Augusta, S. C— Seeks as- signment of license from Harry Hammond to Central Savannah Broadcasting Co owned by Mr. Hammond (100%). No finan- cial consideration involved. Ann. Oct. 10. WZOO Spartanburg, S. C— Seeks assign- ment of license from Spartanburg Broad- casting Co., owned by John K. L. Peterson (71%). T. S. Robinson (25%) and A. R. Peterson (4%), to Mid-South Broadcasting Inc., owned by Philip A. Buchheit (50%) Fred D. Moffitt and Thomas W. Thuman (each 25%). Consideration $150,000. Mr. Moffitt is associate publisher of Spartanburg Herald & Journal; Mr. Thuman is past general manager of WORD Spartanburg- Mr. Buchheit is publisher of Herald & Journal. Ann. Oct. 9. WYFI(FM) Norfolk, Va.— Seeks assign- ment of license from Metro-WBOF Inc owned by Temple W. Seay (100%). to WYFI-FM Radio Inc., owned by Dudley D. Cocke, George C. Garris, Robert E. Garris, J. Powell Watson and Harry I. Warren (each 20%). Consideration $53,100. Principals are local businessmen. Ann. Oct. 10. WHIH Portsmouth, Va.— Seeks assign- ment of license from James Broadcasting Corp., owned by Edwin T. Elliot and others, to John M. Abbitt Jr. and Luther W. White IH, trustees. No financial con- sideration involved. Ann. Oct. 10. WXRA(FM) Woodbridge, Va.— S e e k s transfer of control of licensee corporation WBVA Inc., from John C. Moran, Howard B. Hayes, Carl L. Lindberg and S & W Enterprises (each 25%) to Potomac Broad- casting Corp., 100% owned by Mr. Lind- berg. Consideration is assumption of ob- ligations. Ann. Oct. 15. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Basil P. Cooper is- sued initial decision looking toward granting application of WKYR Inc. to change location of WKYR Keyser, W. Va., to Cumberland, Md., and increase operating hours from day- time to unl. time with 1 kw-N, DA-2, con- tinued operation on 1270 kc, 5 kw-D. Action Oct. 11. ■ Hearing Examiner Basil P. Cooper is- sued initial decision looking toward granting application of Edward Walter Piszczek and Jerome K. Westerfield for new FM on 96.7 mc in Des Plaines, 111. Action Oct. 11. ■ Hearing Examiner David I. Kraushaar issued initial decision looking toward grant- ing application of Hampden-Hampshire Corp. to increase daytime power of WHYN Springfield, Mass., on 560 kc from 1 kw to 5 kw, continued nighttime operation with 1 kw; conditions include precluding presun- rise operation with daytime facilities pend- ing final decision in Doc. 14419. Action Oct. 15. DESIGNATED FOR HEARING ■ By memorandum opinion and order, commission (1) designated for hearing ap- plication of Big Chief Broadcasting Inc. for nighttime operation of KLPR Oklahoma City, with 500 w, DA-N, continued operation on 1140 kc, 1 kw-D (slight change in day- time operation), and made WRVA Rich- mond, Va., party respondent, and (2) dis- missed motion by KLPR to strike WRVA's objection. Action Oct. 16. WENC Whiteville, N. C— On own motion, waived Sect. 1.351 of rules and designated for hearing application for increased power on 1220 kc, D, from 1 kw to 5 kw; made WALD Walterboro, S. C, party to proceed- ing. Commissioner Lee dissented. Action Oct. 9. Lake Valley Broadcasters Inc., Crystal Lake, 111. — Designated for hearing applica- tion for new AM on 850 kc, 500 w-D, DA; made WFOX Milwaukee and KFUO Clayton, Mo., parties to proceeding. Action Oct. 9. Boardman Broadcasting Inc., Boardman, Ohio; Daniel Enterprises Inc., Warren, Ohio — Designated for consolidated hearing applications for new daytime AM stations 1570 kc, DA — Boardman with 1 kw and Daniel with 500 w; made WAKR Akron party to proceeding. Action Oct. 9. OTHER ACTIONS ■ By memorandum opinion and order, commission reaffirmed, with some mod., de- cision, announced in July 15 report and order concerning operator requirements for AM stations with power of 10 kw or less which use non-DA, and FM stations with trans, power output of 25 kw or less. Action stems from petitions for reconsideration and for oral argument filed by National Associa- tion of Broadcast Employees and Techni- cians. Commissioner Lee dissented to mem- orandum opinion and order to extent that he would have accorded oral argument to petitioner. Action Oct. 16. ■ By memorandum opinion and order, commission denied petition by Tribune Pub- lishing Co. for reconsideration and rehear- ing of June 12 action which returned as unacceptable for filing tendered application for new TV on channel 2 in Portland, Ore. Channel 2 is occupied by KATU(TV) Port- land and, pursuant to Sects. 1.305(c) and 1.607(a) of rules, channel is not available for other applications. Commissioner Lee dis- sented. Action Oct. 16. ■ By separate memorandum opinions and orders, commission denied petitions by King Broadcasting Co. (KGW-TV fch. 8]) and Oregon Television Inc. (KPTV[TV] ch. 12), both Portland. Ore., for designation of hear- ing and reconsideration of June 26 action which granted application of Fisher Broad- casting Co. to change trans, site of KATU (TV) (ch. 2) Portland from about 14 miles northeast of city on Livingston Mountain to site in Portland, and increase ant. height from 1,090 to 1,550 feet. Commissioners Bartley and Lee dissented. Action Oct. 16. City of Butte, Butte, Mont.— Granted CP for new VHF TV translator station on channel 7 to rebroadcast programs of KMSO-TV (ch. 13) Missoula. Action Oct. 16. ■ By order, commission denied petition by Speidel Broadcasting Corp. of Ohio for stay of July 8 decision which granted application of Greene County Radio for new AM on 1500 kc, 500 w-D, in Xenia, Ohio, and which denied mutually exclusive application of BROADCASTING, October 21, 1963 Speidel for new station on 1510 kc, 10 kw, DA, D, in Kettering, Ohio. Speidel has pending petition for reconsideration of July 8 decision. Commissioner Loevinger not participating. Action Oct. 16. ■ By order, commission denied application bv Ridge Radio Corp. for review of Review Board's March 7 decision which granted ap- plication of Windber Community Broadcast- ing System for new AM on 1350 kc, 1 kw-D, in Windber, Pa., conditioned that presunrise operation with daytime facilities is pre- cluded pending final decision in Doc. 14419, and which denied application of Ridge Ra- dio for same facilities. Action Oct. 16. ■ By memorandum opinion and order in proceeding on applications of John A. Egle and KLFT Radio Inc. for new AM stations in Golden Meadow, La., commission, on application for partial review by KLFT Ra- dio. (1) vacated and set aside that portion of Jan. 28 decision by Review Board which denied joint request by applicants for ap- proval of agreement whereby KLFT Radio would be compensated S3, 100 for partial expenses in connection with application and (2) remanded proceeding to examiner for further hearing to determine unresolved character issues concerning KLFT Radio and whether reimbursement agreement is consistent with public interest. (That por- tion of Jan. 28 decision which granted Egle's application and which dismissed with preju- dice KLFT Radio application was left un- disturbed.) Action Oct. 16. ■ Commission scheduled oral argument for Dec. 2 in proceeding on application of KATV Inc. for mod. of CP to change trans, location and increase ant. height of KATV (TV) (ch. 7) Little Rock, Ark.; granted Arkansas Educational Television Commis- sion limited intervention, with 10 minutes to address itself to questions of reopening rec- cord and enlarging issues (as sought in peti- tion), and Broadcast Bureau and KATV twenty-five minutes each and City of Pine Bluff and Pine Bluff Chamber of Commerce together 25 minutes to address themselves to merits of case as well as to AETC's re- quest to reopen record and enlarge issues. In addition, commission denied petition of Broadcast Bureau for extension of time within which to file opposition to AETC request to reopen record and enlarge issues. Action Oct. 16. ■ By separate memorandum opinions and orders, commission denied applications by Camellia Broadcasting Inc. (KLFY-TV) and Radio Lafayette Inc. (KPEL), both Lafay- ette. La., for remission or mitigation of SI, 000 and $250 forfeitures, respectively, im- posed for broadcasting "teaser" announce- ments without identifying product or spon- sor. Notices of apparent liability were is- sued on April 10 and, on July 3, commission affirmed forfeitures. Action Oct. 9. ■ By order, commission (1) granted ap- plication of Frontier Broadcasting Co. for minor mod. of CP of KTVS(TV) (ch. 3) Sterling, Colo., to change type of monitors and move trans, about 450 feet; without prejudice to whatever action commission deems appropriate as result of decisions of U .S. Court of Appeals in May Broadcasting Co. vs. FCC, case Nos. 17730 and 18133; and (2) dismissed opposing petition by May Broadcasting Co. (KMTV(TV) [ch. 3]) Omaha. Commissioner Lee concurred in re- sult. Action Oct. 9. ■ By memorandum opinion and order, commission denied motion by Valley Tele- casting Inc. (KIVAf TV] ) Yuma, Ariz., for stay of Aug. 9 action which granted assign- ment of license of KBLU and CP of KBLU- TV, both Yuma, from Desert Telecasting Co. to Desert Telecasting Inc. KIVA has pending petition for reconsideration of Aug. 9 action. Action Oct. 9. ■ By letter, commission on own motion waived Sect. 1.354 of AM "freeze" rules and accepted for filing application of KRKC Inc. for mod. of license to change identification of KRSA (1570 kc, 250 w-D), from Alisal to Salinas, Calif. Alisal is now annexed to Salinas. Action Oct. 9. ■ Commission gives notice that Aug. 21 initial decision which looked toward grant- ing application of K-FIV Inc. to increase daytime power of KFIV Modesto, Calif., on 1360 kc from 1 kw to 5 kw, continued night- time operation with 1 kw, and change from DA-N to DA-2; conditions include preclud- ing presunrise operation with daytime facili- ties pending final decision in Doc. 14419, became effective Oct. 10 pursuant to Section 1.153 of rules. Action Oct. 16. ■ By memorandum opinion and order in consolidated proceeding on applications of Edina Corp. and Tedesco Inc. for new AM stations in Edina and Bloomington, both Minnesota, respectively, granted requests to dismiss appeals from examiner's ruling (since reconsidered and set aside by ex- aminer) which directed evidence would be adduced by applicants under hearing issues 4 and 11. Action Oct. 15. Routine roundup ACTIONS BY REVIEW BOARD ■ Members Berkemeyer, Pincock and Slone adopted decision granting application of Thomas County Broadcasting Inc. to in- crease power of WKTG Thomasville, Ga., on 730 kc, D, from 1 kw to 5 kw; conditions. Member Berkemeyer issued statement. March 12 initial decision looked toward ac- tion. Action Oct. 14. ■ Granted petition by Broadcast Bureau to extent of extending time to Oct. 18 to file exceptions to initial decision in proceed- ing on application of Blue Ridge Mountain Broadcasting Inc. for new AM in Ellijay, Ga. Action Oct. 11. ■ By memorandum opinion and order in proceeding on application of Beamon Ad- vertising Inc. for new AM in Daingerfield, Tex., (1) on own motion, enlarged issues to include determination as to whether (a) Beamon has adequate land available for trans, site, (b) there have been any false statements, misrepresentations, lack of can- dor, or nondisclosure of material facts, (c) applicant has requisite character qualifica- tions to be licensee, and (d) whether there have been repeated errors, inaccuracies, nondisclosures of material facts, etc., and if so, whether they reflect negligence, careless- ness, ineptness, or disregard of commission's processes that commission cannot rely upon applicant to fulfill duties and responsibilities of licensee, and remanded proceeding to examiner for further hearing and issuance of supplemental initial decision; and (2) dismissed related pleadings bv Mt. Pleasant Broadcasting Co. (KIMP), Mt. Pleasant, Tex., and Broadcast Bureau. Action Oct. 10. ■ By members Nelson, Slone and Pincock, adopted decision denying application of Dolph-Pettey Broadcasting Co. to increase nighttime power of KUDE Oceanside, Calif., on 1320 kc, from 500 w to 5 kw, change from DA-1 to DA-2, continued daytime operation with 500 w. March 12 initial decision looked toward action. Action Oct. 10. ■ Continued Oct. 29 oral argument to Nov. 1 in proceeding on AM application of Inter- national Radio Inc. (KGST), Fresno, Calif., in Doc. 14792. Action Oct. 9. ■ Continued Oct. 29 oral argument to Nov. 1 in proceeding on applications of Laramie Community TV Co. and Albany Electronics Inc. for new VHF TV translator stations in Laramie and Tie Siding, Wyo., in Docs. 14552-6. Action Oct. 9. ACTIONS ON MOTIONS ■ Commission granted petition by Associa- tion of Broadcasting Standards Inc. to ex- tent of extending time from Oct. 16 to Nov. 6 to file reply comments in matter of amendment of part 3 of rules regarding AM assignment standards and relationships be- tween AM and FM broadcast services. Ac- tion Oct. 10. By Office of Opinions and Review ■ Granted petition by Broadcast Bureau to extend time to Oct. 30 to file replies to petition for reconsideration and for other relief in matter of revocation of licenses of Quality Broadcasting Corp. (WKYN), San Juan, Supreme Broadcasting Inc., of Puerto Rico ( WFQM [ FM ] San Juan) and Radio Americas Corp. (WORA-FM), Mayaguez, all Puerto Rico. Action Oct. 14. ■ Granted joint motion by Florida Gulf- coast Broadcasters Inc., City of St. Peters- burg, Fla. (WSUN-TV), Suncoast Cities Broadcasting Corp., Tampa Telecasters Inc., Bay Area Telecasting Corp. and Broadcast Bureau to further extend time from Oct. 15 to Oct. 22 to file exceptions to supplemental initial decision in Largo, Fla., TV channel 10 proceeding. Action Oct. 14. ■ Granted petition bv Spa Broadcasters Inc. (WSPN), Saratoga Springs, N. Y., to extend time to Oct. 29 to file exceptions to initial decision in consolidated proceeding on applications involving Martin R. Karig, et al. Action Oct. 11. ■ Granted request by John J. Farina, tr/ as Mount Holly-Burlington Broadcasting Co., to extend time to Oct. 18 to file opposi- tion to Burlington Broadcasting Co.'s peti- tion for reopening of record and rehearing in proceeding on applications and that of Burlington County Broadcasting Co. for new AM stations in Mount Holly and Burlington, respectively, all New Jersey. Action Oct. 11. By Chief Hearing Examiner James D. Cunningham ■ Granted motion by Clay Service Corp. to extent of dismissing, but with prejudice, application for new AM in Ashland. Ala., and terminated proceeding. Action Oct. 15. ■ In proceeding on applications for as- signments of licenses of KGLC Miami, Okla., from Miami Broadcasting Co. to Miami Newspapers Inc., granted petition by appli- cants to extent of dismissing, but with prejudice, application and terminated pro- ceeding. Action Oct. 15. ■ Designated Examiner Basil P. Cooper to preside at hearing in proceeding on AM application of Whiteville Broadcasting Co. (WENC), Whiteville, N. C; scheduled pre- hearing conference for Nov. 12 and hearing for Dec. 11. Action Oct. 14. ■ Designated Examiner Sol Schildhause to preside at hearing in proceeding on AM application of Lake Valley Broadcasters Inc., Crystal Lake, 111.; scheduled prehearing con- ference for Nov. 20 and hearing for Dec. 9. Action Oct. 14. ■ Designated Examiner Herbert Sharfman to preside at hearing in proceeding on AM applications of Boardman Broadcasting Inc., Boardman, and Daniel Enterprises Inc., Warren, both Ohio; scheduled prehearing conference for Nov. 12 and hearing for Dec. 9. Action Oct. 14. ■ Granted petition by Stanley Helfman to extent of dismissing, but with prejudice, application for new AM in Fontana. Calif., and terminated proceeding. Action Oct. 9. ■ Designated Examiner Chester F. Naumo- wicz Jr. to preside at hearing in proceeding on AM application of Central South Dakota Broadcasting Co. (KEZE), Huron, S. D.; scheduled prehearing conference for Nov. 4 and hearing for Dec. 12. Action Oct. 7. ■ Designated Examiner Walther W. Guen- ther to preside at hearing in proceeding on AM application of Jerrell A. Shepherd, tr/ as Moberly Broadcasting Co. (KNCM), Mo- berly, Mo.; scheduled prehearing confer- ence for Nov. 6 and hearing for Dec. 4. Action Oct. 7. By Hearing Examiner Thomas H. Donahue ■ Granted petition by Broadcast Bureau to extend time from Oct. 11 to Oct. 18 to file proposed findings in proceeding on AM application of James S. Rivers Inc. (WJAZ), Albany, Ga. Action Oct. 9. By Hearing Examiner Arthur A. Gladstone ■ Granted request by Des Moines County Broadcasting Co. to reopen record in pro- ceeding on application for new A1>T ;ti B"r- lington, Iowa, to receive in evidence ex- hibit 15 showing that no consideration was promised or paid on account of dismissal of application of Tedesco Inc. (KWKY), Des Moines, and closed record; ordered that fil- ing dates for proposed findings and replies specified in Oct. 4 order remain unchanged; by separate order, granted motions by ap- plicant and Broadcast Bureau to correct transcript. Action Oct. 10. By Hearing Examiner Isadore A. Honig ■ Pursuant to commission's memorandum opinion and order released Oct. 11, remand- ing to examiner for further hearing con- solidated AM proceeding on applications of WEXC Inc., Depew, N. Y., et al, reopened record and scheduled prehearing conference for Nov. 7 to make procedural arrangements for further evidentiary proceedings. Action Oct. 14. By Hearing Examiner Jay A. Kyle ■ Granted petition by Broadcast Bureau to reopen record in consolidated AM pro- ceeding on applications of Jupiter Associates Inc., Somerset County Broadcasting Co. and Radio Elizabeth Inc. for new AM stations in Matawan, Somerville and Elizabeth, re- spectively, all New Jersey, in Docs. 14755-7 and scheduled further hearing for Oct. 16 limited to matters referred to in bureau's pleading. Action Oct. 10. By Hearing Examiner Chester F. Naumowicz Jr. ■ Formalized by order certain agreements reached and rulings made at Oct. 11 hearing conference in proceeding on applications of Edina Corp. and Tedesco Inc. for new AM stations in Edina and Bloomington. respec- tively, both Minnesota, and scheduled cer- Continued on page 103 BROADCASTING, October 21, 1963 97 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20( per word— $2.00 minimum • HELP WANTED 25£ per word— $2.00 minimum. • DISPLAY ads #20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • AH other classifications, 30^ per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C, 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions photos etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Management Southern California, immediate opening for soild salesman, capable of management, top station multiple chain. Good starting salary. Box M-15, BROADCASTING. Manager: Strong on sales for Colorado small market station. Young man seeking first managerial post. Radio sales knowledge and experience necessary. Recent photo, resume and references. Salary, commission, car furnished. Box M-151, BROADCAST- ING. Sales Sales promotion writer, strong on research, sales presentation and ideas in top five mar- kets. Box H-128, BROADCASTING. For a radio salesman energetic and ex- perienced the number 1 station in metro- politan midwest city, not Chicago, has a lucrative position. Unlimited earning po- tential in thriving market. Guarantee, com- mission, car allowance. Replies confidential. Box M-21, BROADCASTING. Ambitious young man to grow with pro- gressive organization. Box M-128, BROAD- CASTING. $500 monthly guarantee to man who can produce in rapidly growing Arizona mar- ket. Good account list waiting. Send full application to Box M-139, BROADCAST- ING. Detroit — Immediate opening for solid sales- man, capable of management, top station multiple chain. Good starting salary. Box M-169, BROADCASTING. Broadcast service organization desires sales- men experienced in station management or station sales management. Attractive salary plus commission plus fringe benefits. We will develop needed skills for qualified men. Position requires a willingness to travel, real go-go-go ambition. Send resume to Box M-212, BROADCASTING. Immediate opening, experienced radio times salesman, established account list with good billing, liberal guarantee, plus commission, pleasant Iowa community — KCHA Charles City, Iowa. Wanted-Salesman/announcer for small-me- dium 5 kw station. Sales primary, an- nouncing secondary. Ability determines salary. Contact Manager, WCWC, P.O. Box 64, Ripon, Wisconsin, 414-748-5111. Immediate opening sales manager for full time country music station. Excellent op- portunity for right man! Contact Carl Davis, Manager radio station WFMX, States- ville, N. C. Tel. 872-6345. Needed at once experienced time salesman for fulltime Ohio regional station. Excellent income for aggressive salesman. Big active account list. Call or write C. B. Heller, WIMA, Lima, Ohio, CA 3-2060. Manage a winner. No. 1 for 5 years. No. 1 local and national sales. 400,000 metro mar- ket. Working sales manager needed for 5 man staff. Call Harvey Hudson, vice-presi- dent, radio station WLEE, Richmond, Vir- ginia. Salesman, Washington, D. C. Quality music station — WQMR has immediate opening for top flight major market salesman. Unique selling technique plus unparalled research material gives you the strongest selling material ever afforded a radio salesman. Send resume & salary requirements to WQMR, Box 9666, Wash. D. C. or call Mr. Dorf, WHitehall 6-1050. Sales— (Cont'd) Opening for experienced salesman with ability and ambition. If your visiting Florida, come and see us, or write WQXT, 3000 S. Ocean Blvd., Palm Beach, Fla. If you can produce, you're in demand. Write and application details. Broadcast Employment Service, 4825 Tenth Ave. S., Minneapolis, Minnesota, 55417 Announcers Immediate opening for 1st phone-announcer for AM radio station east coast or moun- tain area West Virginia. Reply Box M-20, BROADCASTING. Illinois AM station in modern, prosperous city has fine opportunity for smart, ex- perienced newsman. Established station, tops in ratings, leader in news coverage. Salary excellent, merit raises. Give full details of experience, also references, in letter to Box M-22, BROADCASTING. Newsman-announcer for Texas station. Must gather, write, deliver news. Box M-43, BROADCASTING. Move up! Quality Illinois kilowatt seeks skilled announcer for news gathering, writ- ing, airing, plus some deejay work. News- mobile, beeper, all top flight equipment. Opportunity also for production spot work. Excellent starting salary plus many extra benefits for competent man. Personal inter- view required. Send tape, complete resume, phone number. Box M-45, BROADCAST- ING. Immediate opening for fresh, lively person- ality with top-40 experience. Top-rated 5 kw in eastern market. Salary open. Photo, tape, resume to Box M-112, BROADCAST- ING. Metropolitan 5 kw Michigan station has immediate opening for an alert air per- sonality with a smooth, mature, easy and spontaneous professional delivery. Must deliver a tight top rated modern format. No screamers. Send complete resume, tape, late photograph. Ratings will help. All replies confidential. Box M-138, BROAD- CASTING. Experienced announcer for suburban Maryland, independent. Send tape, resume, photo immediately to Box M-143, BROAD- CASTING. Eastern major market looking for morning man with flair toward humor. If you are presently working in a smaller market and think you could be the most talked about man in town, send audition tape and resume. Box M-168, BROADCASTING. Interesting, bright personality, also sports- man-deejay for adult operation. Immediate openings. Box M-174, BROADCASTING. Personality-type DJ wanted for southern New England AM station. Must be capable of tight production and imagination. Ability to appeal to the younger audience as well as the adult. Send tape and re- sume. Box M-184, BROADCASTING. Announcer, experienced, conscientious with pride in his work. Regular board shift and play-by-play sports. No frills just $125 per week. Pennsylvania. Box M-192, BROADCASTING. Can you announce? Sell advertising? Serv- ice accounts? Write copy? Supply good work references. Colorado kilowatt has at- tractive opening. Box M-200, BROADCAST- ING. New c & w station in Tucson wants dj- lst phone man. KHOS — Box 5945. Announcers — (Cont'd) Announcer: With first phone — permanent employment — Radio station KLCO, in Poteau, Oklahoma. Multiple station owner has immediate opening for combo man. 5000 watt station, 24 hour a day operation, located in the fastest growing city in the U. S. Top 40 format station has been No. 1 in market for 5 straight years. Fringe benefits include bonus, 2 weeks paid vacation and sick leave. Also have TV in same market. Merit raises are guaranteed. Salary $115 to $135 weekly, depending on ability. Living con- ditions excellent in city of 125,000 popula- tion. Call collect station WAAY, Hunts- ville, Alabama or home office Smith Broad- casting Inc. TR-1-0383, Birmingham, Ala- bama. Announcer with first phone. Send tape . . . Resume, and wage demands. No floaters. W. A. M. D., Aberdeen, Md. Newsman announcer in college town must be experienced and reliable. Send com- plete resume with references to A. H. Kovlan, WATH, Box 527 Athens, Ohio. Immediate opening at established good music station for mature, experienced air man. Pleasant voice, good news delivery, tight board. Medium market, home of Purdue University. Start $100. Send tape, resume, phone number to WAZY, Lafayette, Indiana. Wanted: Experienced announcer. First class license helpful but not absolutely neces- sary. Send replies to WCLW, 771 McPherson St., Mansfield, Ohio. Immediate opening for experienced after- noon personality on good music station. Must have bright adult sound and produc- tion ability. Network affiliate with TV. Send complete background, experience, pic- ture, audition tape complete with dj show, production spot, live spots and news repre- sentation. Carl Hollberg, WDBO, Orlando, Fla. Immediate opening, news staff, with chance at news directorship, near future. News- oriented station; accent on quality delivery. Must write: Craig S. Parker, PD, WDEV, Waterbury, Vt. Announcer-copy WTiter, wanted immediate- ly. Send tape and resume to manager, WFAW, Fort Atkinson, Wisconsin. Wanted: Radio announcer — for "rock" for- mat. Prefer young man seeking permanent job and advancement. Contact Hudson Millar, WKUL, Cullman, Alabama. Kentucky 5 kw opening for staff announcer with good background, training and ex- perience. Forward complete resume and audition to program director, WLSI, Pike- ville. Wanted immediately, experienced personal- ity announcer with bright sound. No rockers, prima donnas or non-conformists need apply. Must run own board. Also- need 1st phone announcer, emphasis on announcing. Send tape, resume, photo and references first letter, WMIX, Mt. Vernon, Illinois. Announcers, combination sales or 1st phone — no maintenance. Top salary for right men, WPAC, Patchogue, N. Y. WPAZ, Pottstown, Penna., expanding. In need of 2 disc jockeys immediately. Play by play available. Top salary. Profit shar- ing plan with live wire organization begin- ning 13th year. Excellent working condi- tions. Modern studio with best equipment. Phone FA 6-4000. BROADCASTING. October 21, 1963 Help Wanted Production, Programing & Others Announcers — (Cont'd) Announcers — (Cont'd) Night man for good music station, NBC affiliate. Must be experienced. Immediate opening. Send tape, photo and resume to Ed Huot, WTRC, Elkhart, Ind. Choose your job carefully. Many openings with Broadcast Employment Service, 4825 Tenth Ave. South, Minneapolis, Minnesota. 55417. Write today! Announcers! All states. Tapes to Darden Associates, Box 231, Roosevelt, N. Y., 212- TW6-1245. Technical Radio engineer of good character, best technical qualifications for South Texas sta- tion. Box M-52, BROADCASTING. Kentucky — Chief Engineer. Directional trans- mitter operation. Trouble shooting. Proofs. Present chief leaving radio. Stable opera- tion. Pay based upon experience and abil- ity. Box M-120, BROADCASTING. Chief engineer for Detroit area FM sta- tion $100.00. Box M-170, BROADCASTING. Immediate opening for qualified man to serve as chief engineer for 1 kw New Mexi- co station. Good schools; beautiful churches; dry, healthy climate; progressive town of 12,000; one hour drive to Carlsbad Caverns; two hours to 9,000 ft. Cloudcroft; deer hunting. Will have complete responsibility for maintaining all broadcast equipment. Must keep up on FCC regulations; some announcing desired. Good pay. Congenial staff. Apply to: Bob Hess, General Man- ager, KSVP, Box 38, Artesia, New Mexico. Wanted engineer for WARE radio in WARE, Massachusetts. Chief engineer for college town daytimer. Good combo man preferred. WBUZ, Fredonia, New York. Studio engineer for nite operation. 1st phone license required. Five day week. Excellent benefits. WJW radio, 1630 Euclid Ave., Cleveland 15, Ohio, c/o studio super- visor. Transmitter - studio engineer, WRFK-FM, Union Seminary, Richmond, Va. Wanted: Boardman-chief engineer. Inter- ested all phases of radio. $375 to $450. Box 1077, Ephrata Washington. SK-4-4686. Radio and TV. Register for opportunity. Write: Broadcast Employment Service, 4825 Tenth Avenue South, Minneapolis, Minne- sota, 55417. First phone for Connecticut AM/TV — ex- perience not necessary. Starting salary with overtime, $90.00. Call collect— Bob Corbett— 203-755-1121. Chief engineer for 50 kw day — 10 kw night in Jackson, Mississippi. Experienced — sober — reliable — self starter — permanent em- ployment with expanding southern radio group. Excellent salary — fringe benefits. Contact Ray Horton, Director of Engineer- ing, McLendon Communications Company, 372-9111 Jackson, Miss., between 6:00 p.m. and 9:00 p.m. every day. Production — Programing, Others Radio-Productions-Programing. Production- Supervisor with understanding of good for- mat radio. Midwest market. Excellent op- portunity for right man. Expected to do some air work. Middle of road music policy with lots of good production and interesting features. Send complete resume, tape and photo. Box M-10, BROADCAST- ING. Continuity writer with speed and commer- cial creativity. Box M-68, BROADCASTING. Mature responsible man wanted, program director material. Must be fully experi- enced all phases. Opportunity with grow- ing top rated station. Florida east coast. Box M-86, BROADCASTING. Continued Somewhere there is a radio newsman who can read and write authoritative broadcast news. If you are on your way up and ready to join a top flight 50 kw operation, contact immediately Dick Tobias, News Di- rector, WHAM, Rochester 4, N. Y. Situations Wanted — Management Manager with eleven years experience, available as general or operations manager. Programing promotion, news, sales, sports, first phone. College, mature family man seeking opportunity to invest. Box M-117, BROADCASTING. General manager available soon. Excellent background and top flight record. Box M-162, BROADCASTING. Looking for a sales manager or station manager? Can offer eight years of success- ful sales experience, college education, business background and enthusiasm. Box M-177, BROADCASTING. Semi-retired broadcasting executive de- sires management position where experi- ence and ability come first and age second, small salary and expenses to augment other income. 25 years experience plus owner- ship. Prefer southwest. Box M-185, BROAD- CASTING. Controller — Business manager. Top NYSE broadcast company experience, all phases finance and sales support functions. Seek- ing broader opportunity with group opera- tor or station representative organization. Finest references. Box M-193, BROAD- CASTING. Will manage your radio station, 30 years experience, no salary just a good commis- sion. Box M-209, BROADCASTING. General Manager — pro American conserva- tive. Dynamic news and commercial de- livery. Strong on local sales. Prefer man- agerial— but will work in sales and/or pro- graming capacity with right team. All in- quires answered. Available soon. Jack Wright Hatcher Route 3, Oneida, Tenn. Phone 569-8598. Sales Hard working thoroughly experienced executive for medium or major market quality station. Background, ownership, management, major market sales, program- ing. Excellent references. Desire manage- ment or sales management position with progressive station or group in West, southwest, midwest. Box M-201, BROAD- CASTING. Salesman — 6 years experience, grossing $60,- 000 at present job. Will consider any in- teresting offer. Box M-218, BROADCAST- ING. Imaginative, aggressive, broadcast salesman seeking eventual managership, small-me- dium market. Could invest. Thirteen years experience all phases. Married, college grad. Box M-229, BROADCASTING. Announcers Sports announcer, seven years experience. Excellent voice, finest of references. Box L-353, BROADCASTING. First phone — 6 years professional, college, draft free, showmanship, major — markets, Box M-126, BROADCASTING. Good music stations only! Announcer-dj, 3 years experience, veteran, rich authorita- tive voice, smooth professional delivery. Box M-146, BROADCASTING. Humorous, lively, but non-frantic morning personality. Number one in top twenty- five market. Box M-163, BROADCASTING. News director. 8 years radio. Currently small east market. Thorough knowledge news/programing small independant. Box M-166, BROADCASTING. Announcer-dj — strong news background — 1st phone — 6 years exp. with reference. Family. Box M-167, BROADCASTING. Gal announcer — single, 25, tape, college & recent broadcasting school grad., desires start with sound station. Box M-172, BROADCASTING. Bright air personality, experienced, family, authoritative news, will settle down, not floater, prima donna. Box M-175, BROAD- CASTING. Looking for position in Iowa or midwest. Little experience, radio school graduate, money no problem, married, age 30. Box M-178, BROADCASTING. Attention: Seattle area, Pacific Northwest. First phone, announcer-dj, experienced all phases. Mature, family. Employed top rated major market. Desire return. Box M-183, BROADCASTING. I need my particulars, but if you're really interested? I'll send them. Announcer, dj. Box M-27, BROADCASTING. R & B jock, tired of doing good music. Want to do what I like. Can anybody help? Box M-159, BROADCASTING. R & B jock, music director, production, news ... if you need an all around man in this category — try me. Box M-158, BROADCASTING. Need start in small market. Limited ex- perience. Central or S. California preferred. Will sell part-time but announcing main goal. Mature, married, dependable. Box M-160, or call Los Angeles— Normandy 1- 8915. Experienced dj, first phone, family man. Prefer Florida. $140 minimum. Box M-176, BROADCASTING. Great telephone talk show mc-newsman available. Now employed Philadelphia, but available from format change. Offers over $150.00 weekly considered. Have documented success record. Box M-187, BROADCAST- ING. DJ announcer. Negro. College journalism. Good strong sell delivery. Excellent news- caster. Locals and money no problem. Ready now. Box M-195, BROADCASTING. Authoritative newscaster. Bright personal- ity. Want to settle. Not a prima donna or floater. Box M-196, BROADCASTING. Announcer, 1st phone, 4 years experience. News & sales, seeks challenging opport- unity with stable station. Box M-197, BROADCASTING. Air personality. Bright sounding dj with tight board, also mature newscaster with crisp authoritative delivery. Experienced, selling sound. Want to settle— not a prima- donna or floater. Box M-198, BROADCAST- ING. I'm about the best morning man I know! Not the funniest, but 20 years experience has developed a warm, friendly, authorita- tive style listeners like, plus a proficiency at programing and production, copy and news. Presently working large market, but want to be more than record spinner. Married, 39, BA. Box M-202. BROADCAST- ING. Friendly, enteretaining top 40 personality, desires position with stable adult-music or- ganization in major market. Smooth, intel- ligent delivery. 8 years experience. Married. Sober. Reliable. Box M-207, BROADCAST- ING. DJ-newsman with first phone available soon. Young, sober, top 40 & adult format experience. Box M-210, BROADCASTING. Will relocate for good position in growing market. Experienced in top 40 — run tight board, single, lively, good references. Box M-214, BROADCASTING. Basketball announcer, copywriter, salesman, available immediately, prefer Indiana. Box M-224, BROADCASTING. Top 40 dj first phone, experienced after- noon humor, part time sales, if desired. Like to relocate in West or South. Contact Doug Johnson, KQAQ. Austin, Minn. After Oct. 24, contact at ST 9-0461, Mpls., Minn. BROADCASTING, October 21, 1963 93 Situations Wanted Production Programing & Others Technical — (Cont'd ) Announcers — (Cont'd) Announcer, deejay, bright ad lib sound, no screamer, news, write copy, dependable family man, no prima donna, references. Bill Schuler, KSGT, P. O. Box 100, Jackson Hole, Wyo. Country disc jockey desires relocation at a country and western station that pro- grams country music. Four years experi- ence. Please do not answer this advertise- ment if you want a button pusher, if you intend to make false promises, if you are not full time country and western, and if you cannot or will not pay at least $125 starting salary. Presently employed with a country and western that programs very little country music. Box M-225, BROAD- CASTING. 15 years experience, A-l voice, third phone, 516-PArk 7-6197. Progressive announcer, newsman, sports- caster and personality. News powerhouse. Intimate, natural and lively show style. Creative production tops. Musical back- ground. Credits on Pacific coast, Los Angeles through San Francisco and Rockies. Write Wally Jones— 435 Soledad, Salinas, California. Young ambitious Negro, fresh out of broad- casting school, (now being tutored at WPEN, Phila.), seeks full or part time em- ployment. Can play rock, R & B, jazz, and gospel. Can do bright, tight production show and excellent commercials. Bill Anderson 1220 Peach St., Wilmington, Del., 19801. Technical Experienced radio-TV operating engineer. Any location considered. No announcing Box M-217, BROADCASTING. Oregon-Washington only. First class engr - announcer. 7 yrs. experience, automation, microwave. Family man, age 29, present station sold! Robert Rathman, 339 Lk. Wash- ington Blvd., Seattle, Washington. 98122. Production — Programing, Others Young man 18 years old, interested in broadcasting, no experience. Box M-96 BROADCASTING. Personality. Now working network o & o station on west coast. Wish to move my children/adult show to midwest or east. Its wild and completely unique. Work with your film or all live. Other TV credits in- clude movie host, dance show host, variety show emcee, newsreader, plus several net- work appearances. Management sorrow- fully aware of this ad. Full story and VTR at your request. Box M-110, BROADCAST- Attention Biloxi - Gulfport - New Orleans areas. Experienced copywriter. 5V2 years one station. U. of Mo. graduate. Know pro- duction, taping, traffic, dialogue writing. High work standards. Personal interview. Little TV experience, but interested. Ditto agency. Box M-135, BROADCASTING. Why management? I like it! Responsible, talented, able. Operations or program man- ager. Ten years radio experience. Avail- able now for medium or major market. Box M-181, BROADCASTING. Attention Philadelphia and vicinity! I want to specialize in news — writing and airing. B.A. in radio speech, 2 years an- nouncing experience. Plan to studv jour- nalism. Box M-182. BROADCASTING. Experienced all phases studio activity, es- pecially production aspects, technical, di- recting, operating all types cameras, audio consoles, writing, directing live television commercials, creative formats for new TV shows, arranging scenery and props. Graduate RCA TV Institute. Ambitious to succeed. Will relocate. Box M-199, BROAD- CASTING. Continued Program director with ten years experi- ence and currently operations manager of number one station in medium market looking for position with major radio and TV operator. Personal rating highest on station. Major market experience and excel- lent reputation and references. Family man with college background. Box M-203, BROADCASTING. Program director — mature, able, aggressive, specialist in adult programing. Successful background in all phases of station opera- tions. Top rated in top 10 market. Produc- tion, public affairs and merchandising know-how. Seeking permanent relocation as program executive with station offering growth potential in major market. Highly respected. Outstanding references. Box M-208, BROADCASTING. Need an experienced production man? I have background of eight years as pro- ducer/director— unit floor manager and cameraman. Employed on network spot events. Presently working in top ten mar- ket. Prior promotional experience in New York. College background. Single. Box M- 211, BROADCASTING. Pd/some air, small to medium large mar- ket. Sixteen years programing, top sports. Presently large market. Best references. Box M-213, BROADCASTING. 13 years radio & television experience as announcer/director and program director. Wish position as program director or news director. Available 31 October. Leaving present position at own decision. Box M- 221, BROADCASTING. Sports Director in major college market. Seven years play-by-play. Wishes to devote fulltime to building or maintaining your sports department. Willing to wait for right opportunity. Married. Employed. Box M-222, BROADCASTING. Aggressive news director available. Excel- lent airman, reporter, writer, 13 years newspaper, AM-TV experience. Journalism grad. Box M-230, BROADCASTING. Production engineer. Excellent board work. Have FCC second class phone. George Phinn, 825 Quincy St., Brooklyn 21, N. Y. TELEVISION Help Wanted — Management Television sales manager midwest network affiliate experience, able direct local sales staff. First class job for first class man. Boozers, floaters, loafers don't reply. Con- genial staff, fine living conditions for ag- gressive man who will settle down, raise family, join church, work hard and make money. Starts $10,000 plus. Box L-253, BROADCASTING. Help Wanted — Technical Experienced engineer, best technical quali- fications, for Texas station. Box M-64, BROADCASTING. Qualified TV engineer trainee with first phone for Texas station. Box M-65, BROAD- CASTING. Maintenance chief for southwest station. Must have superior technical qualifications. Box M-60, BROADCASTING. Assistant chief engineer with proven ability for Texas VHF. Box M-61, BROADCAST- ING. Wanted: First phone engineer with TV studio equipment maintenance experience. Write or call WCET, Cincinnati 19, Ohio, phone: 381-4033. Have opening for experienced first phone engineer at KLBK-TV, Lubbock, Texas. Also have opening at KWAB-TV, Big Spring, Texas. Experience desired, but not essential. Contact Albert Shannon, Chief Engineer, KLBK-TV, Box 1559, Lubbock, Texas. Phone SH 4-2345. Experienced transmitter and studio engi- neer needed. Must be familiar with RCA black & white and color equipment, in- cluding studio, film, transmitter, microwave and VTR. Maintenance experience es- sential. Contact J. W. Robertson or Harry Barfield, WLEX-TV, Lexington, Ky. Need master control room engineers for one of the best educational television sta- tions in the country. Contact Orbra W. Harrell, Chief Engineer, WEDU, Tampa 5, Florida. Immediate opening for experienced 1st phone with audio-video switching experi- ence. KSWO-TV Lawton, Oklahoma. Con- tact Jim Lockerd, Chief Engineer. Production — Programing, Others Texas VHF station looking for excellent continuity writer. Box M-58, BROADCAST- ING. Director with creativity wanted in south- western resort city. Box M-59, BROAD- CASTING. Experienced, dependable newsman-photo- grapher, adept at gathering and writing news. Box M-62, BROADCASTING. Alert newsman-announcer to gather write and photograph news, southwest station. Box M-63, BROADCASTING. Experienced TV newscaster for station in top 45 markets. Send complete resume, pic- ture, film vtr or audio tape of your work. Replies confidential. Our people know of this ad. Box M-136, BROADCASTING. 5000 watt, 70 Ohm dummy load, 8 amp DPDT RF relay, Gates 16" turntable, Gray 16" arm. $385 total. Box M-205, BROAD- CASTING. Wanted — Experienced, seasoned TV traffic manager. Excellent opportunity with large southeastern market station. Must be able to assume management responsibility of traffic operations. Write or wire: WAII-TV, Atlanta, Ga. Cameraman for documentary film unit creating programs for major midwest video chain. Must be thoroughly experienced with 16mm double system sound and capable of both creative photograph and editing. Unit produces 9 films per year in variety of documentary forms ranging from spot news to dramatic dialogue technique. Must be able to supply sample films on which you have full photography and editing credits. Write personnel department, Crosley Broad- casting Corporation, Cincinnati, Ohio. 45202. TELEVISION Situations Wanted — Management General manager available for television station. Mature, dependable, top record. Box M-161, BROADCASTING. National sales manager. Twelve years con- tinuous experience in television sales and sales management in New York city. Possess thorough knowledge of: ideal sta- tion— national representative relations; the creation of rate structures that are com- petitive and profitable; programing which meets the needs of advertisers: merchandis- ing which will create sales; all agency and advertiser echelons from time-buyer to corporate officers. Have directed local sales staffs. Aggressive, articulate, stable family man. Excellent references throughout the industry. Write for complete resume, or to arrange meeting. Box M-165, BROAD- CASTING. Announcers Sports director, 11 years experience, all phases radio & television. Box M-194, BROADCASTING. Top TV sportscaster desires employment in major market. Nine years experience includes play-by-play on state network. Box M-233, BROADCASTING. 100 BROADCASTING, October 21, 1963 Situations Wanted — (Cont'd) FOR SALE BUSINESS OPPORTUNITY Technical Engineering supervisor, 13 years experi- ence, TV construction, maintenance, direc- tion, operations, desires responsible posi- tion. Presently employed, excellent refer- ences. Box M-216, BROADCASTING. Chief engineer, 12 years radio experience, studio, directional systems, technical school, desires television. Married. Presently em- ployed, references. Box M-219, BROAD- CASTING. Production — Programing, Others Announcer-newscaster-writer, buried alive in major market VHF and 50 kw, AM, seeks return to smaller market TV. College graduate, 15 years experience. Box L-338, BROADCASTING. TV production and programing: Nine years experience in all phases of TV operation including on air announcing. Desire to relocate in major southwest market. De- tails on request. Box M-3, BROADCAST- ING. A substitute for experience? None's been invented yet! I have 15 years in most phases of radio-TV on local and network levels. Prefer TV news gathering and editing. Each reply promptly answered. Box M-34, BROADCASTING. Experienced radio newsman, top delivery and copy, would like TV or radio-TV opportunity Box M-154, BROADCASTING. 4 years experienced, switcher, cameraman, projectionist, studio maintenance all phases. One year as studio supervisor. Married — dependable and honest. Available im- mediately. 1st phone Box M-173, BROAD- CASTING. TV production: Big ten grad., TV major with theatrical background. Box M-179, BROADCASTING. Mot's attention — 20 years as General Man- ager, news and sports director plus other facets, telecasting and broadcasting. Prefer to work for Lantzman, anywhere. I pro- duce, or no salary till satisfied. Box M-189, BROADCASTING. TV Program Manager looking for aggres- sive, creative station. 12 years experience, major eastern market, all phases program operations, including station-network rela- tions, news, traffic, operations, budget, unions, program planning, development and direction. Now handeling special project for major group. Seeking permanent situation. Box M-190, BROADCASTING. Film editor and/or photographer news or commercial (film or stills) experienced dark room technician. What do you need? Background of commercial and educational TV, newspaper and commercial photog- raphy. Box M-220, BROADCASTING. Progressive television announcer, newsman, sportscaster and personality. One year tele- vision, five years radio. Dramatic and musical background. College. Natural winner on commercials. Good looks and voice. Write Wally Jones, 435 Soledad, Salinas, Calif. WANTED TO BUY Equipment For channel 5 we need 500 or 1000 watt transmitter and three gain antenna. Box M-56, BROADCASTING. RCA or GE studio cameras. Must be in good condition. Box M-100, BROADCAST- ING. Wanted — 2 good used Ampex 602 or 601 re- corders or equivalent at bargain price. Also a used Gates studioette board. WMOC, P. O. B. 886, Chattanooga. Wanted: Used 250 watt AM transmitter. Prefer late model Raytheon RA250. Send picture and price to Gene Newman, WHRT, Hartselle, Ala. Need zoom lens for 3" image orth. Will consider Studio Zoomar, Berthoit or Varatol II. Write stating age, condition, and price. Box M-191, BROADCASTING. Equipment Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave., N.Y.C. Xmission Line; Teflon insulated, l5/a" rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. GPL 16mm Kinescope recording unit com- plete. Good condition. Contact Al Powley, WMAL-TV, Washington, D. C. KEllogg 7- 1100. Will sell or swap for light fixtures new General Electric Type PF-3-C TV slide projector equipment — never used. Box M- 180, BROADCASTING. Raytheon RL-10 limiting amplifier, $250.00. WABQ, Cleveland, Ohio. Gates spot tape $700. Gray viscous damped arms, $35 each. WLIR, Garden City, N. Y. Spare turntable motors type, Bodine NYC — 12. Fits Gates, RCA and most standard broadcast tables. Used but completely re- built and guaranteed for 90 days in turn- tables use. $18.95 each. Cash, check or money order please. Shipped prepaid any- where in U. S. Electromagnetic Products, P.O.B. 51, Lexington, 111. Mohawk tape recorder and play back am- plifier with case. Good condition. Make offer cost $300. Recco cut table 33 and 78 rpm turntable and lathe. Make offer. Box M-171, BROADCASTING. For Sale: RCA WX-2D field intensity meter. $600.00. Lewis M. Owens, Columbia, Ky. RCA TTU-1B — Good physical electrical con- dition. Needs work and some parts. Pur- chased for overhaul but an emergency demands immediate sale. Bargain — no time to write — please phone for particulars. John Ledbetter, Broadcast Engineering Services, Box 391, Buena Park, Calif. Phone 521-0171. Ampex 351, 71/2( 3%, half track, 50 hrs, $1050. Crown type 702, 250 hrs, $375. Vega Mike, tape recorders, microphones, etc. Write us your requirements. F.T.C. Brewer Company, 2400 W. Hayes Street, Pensacola, Florida. For sale: 3V color television film system, original price $40,000 also 35 ft. television mobile van, driven only 3600 miles. Includes 40KVA stand-by engine-driven generator, voltage regulator, isolation transformer, rack mountaing space for video and audio equipment. For complete details, write Box M-215, BROADCASTING. Collins, mod. 42E ant. tuning unit, com- plete remote MTR transformer. 3 RCA Universal, 2 RCA lightweigh pickup arms, filters, spare heads. Best offer. Wallace Guptill, KATE, Albert Lea, Minn. Console: G.E. 4BC1A1 dual-studio, tops — $595. Tape spotter: Gates ST-101, excellent — $525. Tape play-backs: Two Magnecord 814's long-play, 10 3,i" reels, excellent — $250 each. Mikes: Altec 633-A "saltshaker." new— $50; W.E. 639-A Cardoid, excellent, less cradle — $115. Automation: Gates "Auto- trans," near new, new diamond stylii — $625. Video tape: new, 3600-ft. (45 minute) reels— $90. Used, 4800 ft. (1 hr) reels— $75. 10 reels each left. Film processor — Houston- Fearless "Labmaster," model 16NP (neg.- to-pos.). Top condition, all accessories, must go immediately — $3995. FM transmitter parts: Federal 192A. Most parts — trans- formers, power supplies, modulator, etc. Offer, all or part. Broadcast Engineering Services, Box 391, Buena Park, Calif. Phone 521-0171. Western Electric 10 kw FM Transmitter Model 506-B2. Excellent condition. WHIO, Dayton, Ohio. Used UHF 1 kw RCA transmitter excellent condition, immediate delivery. A bargain. WCET, 2222 Chickasaw Street, Cincinnati 19, Ohio. Small market on Florida Gulf Coast, excel- lent coverage, good frequency. Best living conditions, resort area plus industry. Willing to sell up to 49% interest to quali- fied manager. Allied business interests rea- son for change. All communications will be confidential. $10,000 cash required. Box M- 164, BROADCASTING. MISCELLANEOUS 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. Recording studio, serving southeast from metropolitan area, fully equipped, A-l reputation, strong potential. Reply Box M-70, BROADCASTING. Resume professionally prepared by mail. Free descriptive brochure. Career Develop- ment Institute, Box B-341, Beltsville, Mary- land. Increase sales — news, exciting booklet, "Principles $ Techniques of Good Radio Salesmanship." Just $2 postpaid. Billings Publishing Co., Box 1752, Billings, Montana. Attention program directors and dj's — Terse, controversial comments in the actual voices of top Washington public figures. Perfect for controversy — listener response programing. Little cost — big rewards — peak listener reaction. Box M-24, BROADCAST- ING. Bingo cards for radio and television pro- grams, personalized. Forsyth Manufactur- ing, 1930 W. 41 Ave., Denver 11. Colorado. Jockey Joker is a new series of one line gags for deejays. This publication will be habit forming. First issue $2.50. Show-Biz Comedy Service (Dept. BJ) 65 Parkway Court, Brooklyn 35, New York. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K, Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Since 1937 Hollywood's eldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 stations. Ratio of jobs to graduate approxi- mately six to one. Day and night classes. Write for 40 page brochure and graduate placement list. Don Martin School of Radio and TV Arts & Sciences, 1653 North Chero- kee, Hollywood, Calif. "No cram school." BROADCASTING, October 21, 1963 101 INSTRUCTIONS — (Cont'd) Help Wanted — Sales Situations Wanted — Management San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure, 259 Geary St. Starting date for next class November 4, 1963. Same time! Save money! You get an FCC first class license in just five (5) weeks with R. E. I. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave., Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for class starting January 8. For information, references and reservations, write William B. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated schedule. For the man who must get his 1st phone in a hurry, the Los Angeles Division of Grantham schools now offers the proven Grantham course in an accelerated schedule. Next classes begin November 11 and January 13. For free brochure write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. Jobs waiting for first phone men. Six weeks gets you license in only school with operat- ing 5 kw station. One price includes every- thing, even room and board. Can be financed. American Academy of Electronics, WLIQ, Sheraton Battle House, Mobile, Ala- bama. FCC license in six weeks. Total cost $285. Our graduates get their licenses and they know electronics. Houston Institute of Elec- tronics, 652 M and M Building, Houston. Texas. CA 7-0529. Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W. 43rd. N. Y. OX 5-9245. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. Three days . . . gets third class broadcast endorsed radio telephone license. Classes start each Tuesday 8:30 a.m. Write/phone Broadcast License School, Box 26, Pineville, Ky., 606-337-3838—337-2100. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts Novem- ber 4 or January 13. Signal Broadcasting. 431 W. Colfax, Denver, Colorado, 80204. Also announcing station operations course and TV production. To reach everyone in Broadcast- ing and its allied fields. You Can't Top A CLASSIFIED AD BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO SALES ENGINEER Broadcast Equipment Midwest equipment manufacturer has im- mediate sales opening to headquarter in San Francisco area. Wonderful career op- portunity with excellent starting salary, sales incentive program, profit sharing, in- surance, and all travel expenses provided. Requirements include thorough technical knowledge of AM, FM, and Audio Broad- cast Equipment, demonstrated sales ability, plus the initiative and energy to travel and to work effectively without close su- pervision. Send complete resume to : BOX M-227, BROADCASTING ANNCR. — TOP MAN We want a production-conscious, mature deejay, who has at least 5 years ex- perience (some in major market) for our heads-up formula station. Rush your re- sume and tape^— including references^— to : Irv Schwartz, KUDL, 800 W. 47th St., Kansas City, Mo. Production Programing & Others — NEWSMAN — One of the nation's leading radio operations is contemplating a num- ber of major changes in it's air staff. We're a 50,000 watt network o 8C o in one of the nation's top 3 markets. If you can gather, write and deliver a network quality newscast with en- thusiasm and interest, send tape, pic- ture and complete resume to: Box M-204, BROADCASTING CAN YOU PRODUCE? Creative Ideas Copy That Sells Production That Sells Pop Format station in top 20 East- ern Market seeks Production-Con- tinuity Chief. Rush resume-copy- tapes to: Box M-226, BROADCASTING WANTED TOP FLIGHT production-promotion man must be creative, top flight production accent on ideas, knowledge of new trend in format production. Dee- jay ability helpful but not essen- tial. Contact D. J. Brien, or Ken Elliott, WNOE, New Orleans. NOW AVAILABLE Sales manager at one of the coun- try's top radio operations, now seek- ing Manager's position. 15 years ra- dio experience. Married. Top refer- ences. Strong sales and administra- tive ability. Box M-18, BEOADCASTING TELEVTSION-Help Wanted-Technical TELEVISION/FIELD BROADCAST ENGINEERS 1st phone, transmitter and video opera- tion, installation and maintenance ex- perience. Considerable travel involved, possibility of some foreign. Openings in Midwest and East. Send resume to: Mr. D. K. Thome, RCA Service Company, Cherry Hill, Camden 8, N. J. An Equal Opportunity Employer EMPLOYMENT SERVICE JOB HUNTING? Sherlee Barish BROADCAST PERSONNEL AGENCY New Offices: 527 Madison Ave., New York, New York. FOR SALE — Stations -CONFIDENTIAL NEGOTIATIONS" For Buying and Selling RADIO and TV STATIONS in the eastern states and Florida W. B. CRIMES & CO. 2000 Florida Avenue, N.W. Washington 9, D. C. DEcatur 2-2311 THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. To buy or sell Radio and/or TV proper- ties contact: PATT Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS Me. single fulltime $ 85M terms III. small daytime 85 M 29% Gulf medium daytime 80M 29% S. E. metro daytime 125M 50% M. W. major fulltime 525M terms buying and selling, check with W CHAPMAN COMPANY ore 2045 PEACHTREEKD, , ATLANTA, GA. 30309 102 BROADCASTING, October 21, 1963 Continued from page 97 tain procedural dates and resumption of hearing for Dec. 9. Action Oct. 9. ■ Granted petition by Broadcast Bureau to extend time to Nov. 5 to file proposed findings and to Nov. 21 for replies in pro- ceeding on AM application of John Self, Winfield, Ala. Action Oct. 9. By Hearing Examiner Sol Schildhause ■ On own motion, continued Oct. 18 pre- hearing conference to Oct. 21 in Droceeding on applications of WEAT-TV Inc. and Scripps-Howard Broadcasting Co. to change trans, location, increase ant. height and make other changes in WEAT-TV (ch. 12) and WFTVi'TV> (ch. 5), respectively, both West Palm Beach. Fla. Action Oct. 14. ■ Granted request bv Broadcast Bureau to extend time from Oct. 16 to Oct. 23 to file proposed findings in proceeding on applica- tion of WGTJN Inc. for mod. of license of WGTTN Decatur. Ga. Action Oct. 14. ■ Upon agreement of parties in proceed- ing on applications of WEAT-TV Inc. and Scripps-Howard Broadcasting Co. to change trans, location, increase ant, height, and to make other changes in WEAT-TV (ch. 121 and WPTV(TV) (ch. 5), respectively, both West Palm Beach, Fla.. continued Oct. 14 further prehearing conference to Oct. 18. Action Oct. 8. By Hearing Examiner Herbert Sharfman B In view of Review Beard's memorandum oninion and order released Oct. 14 in pro- ceeding on application of Beamon Advertis- ing Inc. for new AM in Daingerfield, Tex., scheduled conference for Nov. 4. Action Oct. 15. ■ Granted motion by Southern Radio & Television Co., Lehigh Acres, Fla.. to correct transcript in proceeding on AM apolieation and that of Robert Hecksher i WMYR "> , Fort Myers, Fla., and corrected transcript as proposed with one exception. Action Oct. 14. ■ Issued memorandum of ruling made at Oct. 9 further hearing granting oetition bv Easton Broadcasting Co. iWEMD'i, Easton, Md.. to sever application from consolidated AM proceeding in Docs. 14873 et al; closed record of hearing on application and sepa- rate initial decision will be issued on WEMD's application. Action Oct. 10. By Hearing Examiner Elizabeth C. Smith ■ In consolidated Ail proceeding on ap- plications of Piedmont Broadcasting Co.. Travelers Rest, S. C, Hentron Broadcasting Co. and Mountainaire Corp.. Hendersonville. N. C, in Docs. 15108-loll0, granted motion by counsel for Mountainaire on behalf of three aDplicants to continue Oct. 11 hearing to Nov. 18. Action Oct. 10. ■ Granted request by Eastside Broadcast- ing Co.. Phoenix, Ariz., to continue further hearing from Nov. 19 to Nov. 26 in proceed- ing on AM application. Action Oct. 10. BROADCAST ACTIONS by Broadcast Bureau Actions of Oct. 15 WRC-TV Washington— Granted renewal of license (main trans, and ant. and aux. ant.) and auxiliaries; without prejudice to such action as commission may deem warranted as result of final determinations: (1) with respect to conclusions and recommendations set forth in report of network study staff: (2) with respect to related studies and in- quiries now "being considered or conducted by commission; and (3) with respect to pending antitrust matters relating to NBC and RCA. WTTG(TV) Washington— Granted renewal of license (main trans, and ant., alternate main driver, and aux. ant.) and auxiliaries: without prejudice to whatever action, if anv. mav be taken bv commission as result of disposition in WORZ Inc. v. FCC (C.A.D.C.), case No. 13,996. FOR SALE — Stations — (Cont^dt — STATIONS FOR SALE — CALIFORNIA. Davtime station. Crowing market of close to 200.000. Priced at S78 - 500. 29~h down. MIDWEST. Full time. Exclusive. Volume ex- ceeds S70.000. Priced at S90.000. Terms. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California BROADCASTING, October 21. 1963 ■ Granted renewal of licenses for follow- ing: WBOF Virginia Beach, Va.; WCAO Baltimore; WEET Richmond, Va.: WELK Charlottesville, Va.; WEPM-AM-FM Mar- tinsburg, W. Va.; WFHG Bristol, Va.: WHEE Martinsville. Va.: WHIS Bluefield. W. Va.: WTNA-AM-FM Charlottesville: WLSD Big Stone Gap. both Virginia; WMMN Fairmont, W. Va.; WODY Bassett, Va.: WPRW Ma- nassas, Va.; WWHY Huntington. W. Va.; WYTI Rockv Mount. Va.: WCODiFM) Rich- mond, Va.: WFVA-FM Fredericksburg, Va.: WOL-FM Washington: WRFL I FM) Win- chester. Va.; *WAMU-FM Washington: "WEMCiFMl Harrisonburg. Va.: »WMUL (FM) Huntington, W. Va.: *WTJUfFM^ Charlottesville. Va.: *WETA-TV Washing- ton; WHRO-TV HamDton-Norfolk. Va.: WVEC-AM-FM Hamotoh. Va.: WANN An- napolis. Md.: WBBL Richmond. Va.: WCAW Charleston, W. Va.; WCYB Bristol, Va.; WELC Welch. W. Va.: WGH-AM-FM New- port News. Va.; WHEO Stuart, Va.; WJDY Salisburv. Md.; WJMA Orange. Va.: WLOH Princeton, W. Va.; WMAL-AM-FM-TY Washington: WMYA-AM-FM Martinsville; WNNT Warsaw: WNRV Narrows-Pearis- burg: WNYA Norton; WRAD Radford; WSVS-AM-FM Crewe: WTON Staunton, all Virginia; WWDC-AM-FM Washington: WXGI Richmond. Va.: WYPR Danville. Va.; WYRE AnnaDoIis. Md.: WASH' FM1 Wash- ington: WBKW' FM) Beeklev. W. Va.: WJEJ- FM Hagerstown. Md.: WXMD FM'i Bethes- da. Md.: WKNAfFM) Charleston. W. Va.; WKWK-FM Wheeling. W. Va.; WNOR-FM Norfolk Va.: WOAY-FM Oak Hill. W. Va.: WRFK-FM Richmond. Va.: WSYA-FM-TV Harrisonburg. Va.: WTAR-FM-TV Norfolk, Va.; WXRI'FM) Norfolk Va.: WYFI(FM) Norfolk. Va.: WTRF-TY Wheeling. W. Va.: WBAL-TV Baltimore: WBOC-TY Salisbury. Md.: WBOY-TY Clarksburg. W. Va.: WCHS- TV Charleston. W. Va.: WJPB-TV Weston. W. Va.: WJZ-TV Baltimore: WLYA-TY Lvnchburg, Va.; WMAR-TV Baltimore: WO AY-TV Oak Hill. W. Va.: WTAP-TY Parkersburg. W. Va.: WTOP-TV Washing- ton: WYAH-TV Portsmouth. Va. WDl'X Waupaca, Wis. — Granted CP to make changes in ant. system (increase height) . WLS Chicago — Granted CP to install aux. ant. and ground system at Tinley Park, m. Actions of Oct. 14 WJBF(TY) Augusta. Ga. — Granted mod. of license to change name to Fuqua Indus- tries Inc. WAVU-FM Albertville, Ala.— Granted CP to increase ERP to 20 kw, decrease ant. height to 320 feet and install new trans, and new ant.: conditions. WHXT-TV Huntsville, Ala. — Granted - of CP to change ERP to 386 kw vis. and 208 kw aur.: change type ant. and ant. height to 1060 feet and make changes in ant. sys- tem. KFYR-TV Bismarck. N. D. — Granted mod. of CP to change ERP to 100 kw vis. and 50 kw aur.: change type ant.: make changes in ant. svstem: and decrease ant. height to 1400 feet. WSJS-TV Winston-Salem, N. C. — Granted mod. of CP to delete aux. aht. system (main trans, and ant. and aux. ant.). WBYA Waynesboro. Va. — Granted mod. of CP to change ant.-trans. location, specify main studio location same as trans., make changes in ground system and in ant. sys- tem ^decrease height) ; without prejudice to such further action as commission may deem warranted in light of case No. 18094. TJ. S. Court of Appeals, D. C. Circuit. W03AC Fayetteville. N. C— Granted mod. of CP to change frequency to channel 3 for YHF TV translator station: conditions. ■ Following stations were granted exten- sions of comDletion dates as shown: KYSF- TV Santa Fe. N. M., to April 18. 1964: KHQA-TV Hannibal. Mo., to Jan. 21. 1964. Actions of Oct. 11 KLIQ Portland, Ore. — Granted renewal of license. El Dorado Broadcasting Co., El Dorado. Ark. — Granted SCA on subcarrier frequency of 67 kc for new FM. KTVK(TV) Phoenix, Ariz. — Granted CP's to install aux. ant. system and aux. trans, at main trans, and ant. location. KPDQ-FM Portland, Ore. — Granted CP to change transmission line. *KTXT-FM Lubbock, Tex.— Granted CP to change tyne ant.: remote control per- mitted. WRVM-FM Rochester, X. Y. — Granted mod. of CP to change ant.-trans. location and type trans.; remote control permitted; conditions. ♦WCMC-FM Mount Pleasant, Mich.— Granted mod. of CP to change type ant. and type trans. WETT Ocean City, Md.— Granted author- ity to operate with sign-off at 7 p.m.. except for special events, for period ending Dec. 25. Actions of Oct. 10 "WGBH-TY Cambridge. Mass.— Granted mod. of license to change studio location to Boston. WHXT-TV Huntsville. .Ala. — Grafted CP to replace expired permit for new TV. KFYR-TV Bismarck, X. D. — Granted CP to install aux. ant. system near St. Anthony, N. D.; condition. Actions of Oct. 9 WHBB Selma, Ala. — Granted increased daytime power on 1490 kc, from 2o0 w to 1 kw, continued nighttime operation with 250 w and installation of new trans.: conditions. WROX Clarksdale, Miss. — Granted in- creased daytime power on 1450 kc, from 250 w to 1 kw. continued nighttime operation with 250 vr and installation of new trans.: remote control permitted; conditions. KBZZ La Junta. Colo. — Granted increased daytime power on 1400 kc. from 250 w to 1 kw. continued nighttime operation with 250 w and installation of new trans.: remote control permitted; conditions. WSSO Starkville, Miss. — Granted in- creased daytime power on 1230 kc. from 250 w to 1 kw, continued nighttime operation with 250 w and installation of new trans.; conditions. KFLW Klamath Falls. Ore. — Granted in- creased daytime Dower on 1450 kc, from 500 w to 1 kw, continued nighttime operation with 250 w: remote control permitted: con- ditions. KPRM Park Rapids. Minn. — Granted in- creased power on 1240 kc, unl., from 100 w to 250 w: conditions. WCDC(TV) Adams. Mass. — Granted CP to change ERP to 116 kw vis. and 58 kw aur.: ant. height to 2,100 feet. WTTM-FM Trenton, X. J. — Granted ex- tension of comDletion date to March 18. 1964. WTOR Torrington. Conn. — Granted mod. of CP to make changes in ant. system (in- crease height) and change type trans.; con- ditions. Rulemakings PEIITIOXS FOR RULEMAKIXG FILED ■ WNEG Toccoa. Ga. — Requests amend- ment of rules so FM channel 280A is as- signed to Toccoa. Received Oct. 3. ■ *St. Cloud, Minn. — St. Cloud State Col- lege. Requests amendment of rules to re- serve for noncommercial educational pur- ooses channel 14 1 470-476 mc > . oresently ass:sned Little Falls. Minn. Received Seat. 23. ■ Menomonee Falls. Wis. — Falls Broad- casting Corp. Requests institution of rule- making Droceeding to assign channel 252A to Menomonee Falls. Received Oct. 4. a WWLP'TY' 5prir.gf.eid. Mass. — Request; amendment of rules looking toward allocat- ing low UHF assignment to Toledo. Ohio: Toledo, add 17: Marion. Ohio, add 80. delete 17; Windsor. Ont.. add 14. delete 32: Chat- ham. Ont.. add 32. delete 14: Mt. Pleasant. Mich., add 29. delete 14: Muskegon. Mich., add 14. delete 29. Received Oct. 4. ■ KRSI-FM St. Louis Park. Minn.— Re- quests amendment of rules to change table of assignments as follows: St. Louis Park, add 271. delete 281: Minneapolis, add 261. delete 271. Received Oct. 4. ■ Santa Cruz. Calif. — Regents of Univer- sity of California. Request institution of rulemaking proceeding to reserve channel 56 at Santa Cruz for use as noncommercial educational TV station or. alternatively, to assign to Santa Cruz another channel re- served for noncommercial use. Received Oct. 7. ■ Yakima, Wash. — Sunset Broadcasting Co. Requests amendment of rules to delete channel 17. Centralia. Wash., and reassign to Yakima. Received Oct. 9. (FOR THE RECORD) 103 n Judge TV picture quality here and you II be fooled ! View it on a tv tube and you'll see why today's best-selling pictures are on Scotch" brand Video Tape Don't fall into the "April Fool" trap of viewing filmed tv com- mercials on a movie screen in your conference room ! The only sensible screening is by closed circuit that reproduces the film on a tv monitor. Then you know for sure how your message is coming through to the home audience. When you put your commercial on "Scotch" Video Tape and view it on a tv monitor, you view things as they really appear. No rose-colored glasses make the picture seem better than it will actually be. No optical-to-electronic translation takes the bloom from your commercial or show. Every single image on the tape is completely compatible with the tv tube in the viewer's home. You've just completed a commercial you think is a winner? Then ask your tv producer to show it on a tv monitor, side- by-side with a video tape. Compare the live-action impact and compatibility that "Scotch" Video Tape offers agencies, ad- vertisers, producers, syndicators. Not to mention the push- button ease in creating special effects, immediate playback, for either black and white or color. Write for a free brochure "Techniques of Editing Video Tape", 3M Magnetic Products Division, Dept. MBX-103, St. Paul 19, Minn. \ "SCOTCH" IS A REGISTERED T M OF 3M CO.. S< PAUL 19. MINN. V^^l V^^^V magnetic Products Division H COmPANY 104 BROADCASTING, October 21, 1963 OUR RESPECTS to Charles Rossiter Stuart Jr. Ad manager for an untypical bank '"Radio and television are real work- horses on our media team," Charles R. Stuart Jr., advertising manager of the Bank of America, said last week. "We look to the broadcast media for hard selling. We give them the tough jobs, such as introducing a new bank service, and we expect them to deliver results." If that statement seems a far cry from the philosophy that produced the "tombstone" newspaper ads which used to typify bank advertising, there's a reason. The Bank of America is not a typical bank. It's the world's largest. Its headquarters are not in New York or Chicago, but in San Francisco. It serves California with more than 800 branch banks in about half as many cities throughout the state. It achieved its dominance through aggressive business practices, aggressively introduced into banking by its founder, A. P. Giannini, described by Mr. Stuart as "the Henry Ford of banking." Aggressive Advertising ■ The Bank of America's advertising has matched its other procedures from the start. In 1939 the American Banker stated: "The Bank of America uses its advertising as a straight merchandising medium. It sells 'loans' just as American Tobacco Co. sells Lucky Strikes. It is doubt- ful that there is a single literate person in California who has not heard of the willingness of the Bank of America to lend money." In its advertising, the Bank of Amer- ica has never hesitated to leave the well- traveled highway if a new path seemed worth exploring. It was one of the first banks to use radio, sponsoring a state- wide network show with a young or- chestra conductor named Meredith Willson. When television came along the Bank of America was again in the forefront. But perhaps the best exam- ple of the willingness of the Bank of America to break with advertising tradi- tion was the appointment of Charles Stuart as advertising manager before he had celebrated his 30th birthday. Banks are notoriously close-mouthed when it comes to revealing details of financial transactions, particularly when it's their own money that's being talked about. But it has been estimated that today the Bank of America is spending some $6 million a year for advertising. This is roughly double the advertising budget in 1957, when Mr. Stuart be- came advertising manager. The largest portion goes for radio and television. The rest is divided among outdoor, newspapers and magazines, with inter- national advertising a new factor that is becoming increasingly important. Humor And Hard Sell ■ Mr. Stuart's department and the bank's advertising (The Stuart agency became the Johnson agency, Johnson & Lewis, San Fran- agency, which became Johnson & Lewis, cisco, spare no pains to make the Bank so it also could be said that the Bank of America advertising attractive, atten- of America has had the same agency tion-holding and memorable. Humor is since 1917, when Mr. Stuart Sr. secured a favorite tool, but it is always accom- the account.) panied by a solid sales message. A case It was after his graduation from USC in point is the introductory campaign (and a postgraduate year in France) for Bankamericard, Bank of America's that Mr. Stuart was making the rounds, entry in the credit card arena. Top- talking to anyone who might be helpful flight comedians like Mike Nichols and in getting him started in advertising. Elaine May, Bob and Ray, Stan Fre- One such man was L. M. Giannini, who berg, won it a warm reception from had succeeded his father as Bank of radio listeners. Animated TV spots fea- America president. "Why don't you turing the "little maestro" captivated come to work here?" he asked. After the TV audience (and the judges of the Charles had explained he was interested International Broadcasting Awards com- in advertising, not banking, the banker petition, who selected this as the world's reminded him that banks were adver- best television advertising of 1961). tisers too. So Charles became a member But this was just the frosting on the of the executive development training cake. The important result was the in- program, a two-year course which took sertion of thousands upon thousands of him into many departments of the Bankamericards into wallets and pocket- bank's branches, with the promise of a books of California consumers. job in the advertising department when A Born Ad Man ■ Charles Rossiter the training period was over. Stuart Jr. is a native Californian, born Starting with the Bank of America June 23, 1928, in Glendale, where he ;n Los Angeles, Mr. Stuart was trans- was graduated from Glendale high ferred in 1953 to advertising headquar- school and Glendale College before ters in San Francisco. The following year going on to the University of Southern he was appointed assistant advertising California, where he majored in adver- manager and in 1957 he was promoted tising. It could be said that Charles was t0 his present position. "It's a full time born into advertising, since his father j0b," he says, "with no time left for owned an agency with offices in both hobbies. Management leaves advertis- Los Angeles and San Francisco. The jng up to the advertising department Bank of Italy (which became the Bank and it's up to us to do the job on our of America in 1930) was a client of 0wn. A bank deals in services that are the Stuart agency, but Mr. Stuart denies largely personal relationships, so the di- any connection between that relation- rect results of advertising are hard to ship and his present position, pointing measure, but I think it's fair to say that out that his father retired in 1940, when the success of the Bank of America in he (Charles Jr.) was only 12 years old. pioneering new bank services is proof of the effectiveness of its advertising." Perhaps he has no time for hobbies, but Mr. Stuart has always found time to help advance the cause of advertising in general. He is past president of the San Francisco Advertising Club, past president of the Milline Club of San Francisco, past chairman of the North- ern California Bank Advertisers' As- sociation, treasurer of the Advertising Association of the West, advertising manager of the governor's traffic safe- ty program ("which has used radio with gratifying results"), representative of western banks on the financial public relations committee of the Foundation for Commercial Banks and has served on a number of committees of the As- sociation of National Advertisers. Mr. Stuart has two daughters — Mary Robin, 7, and Marleigh, 3, and a son, Charles HI, 5, who live in Belvedere with their mother, from whom he was divorced last year. He occupies an Mr. Stuart apartment in the city, on Telegraph Hill. BROADCASTING, October 21, 1963 105 EDITORIALS Season's greetings THIS is the time of year when the television critics trot out the fancy negatives with which they earn their keep, and at the risk of sending them into apoplexy we suggest that the trouble with programing — from their standpoint — is not that it's as poor as they say, but that it has become too good. Viewers and critics have grown accustomed to expect a little more from television each year, which is as it should be. But improvement always is greater at first, for the sim- ple reason that there's more room for it. In any evolution the time must come when further advances are achieved only with much difficulty. At such times, critics tend to fret. The fact that mass-audience programing no longer gen- erates new outbursts of wild excitement at each beginning of a season does not mean that the quality of programing as a whole is at a standstill. There is still progress, but it's in a different — and much more meaningful — direction. We refer, of course, to informational programing. No other force has come close to matching television's accomplish- ments in making the American public aware of the really important issues confronting it. These accomplishments are subsidized, if you will, by the entertainment shows that the critics — but not the viewers — are quibbling about. When the time comes that advertisers will give informational programing their support to a degree approaching their current interest in entertainment, televi- sion will be able to put more jam on what is now its bread and butter. That time is coming, even if progress is slow. Meanwhile, what the critics call run-of-the-mine entertain- ment cannot be faulted for pleasing the viewers while it also pays for a great deal of programing that is superb by any rational calculation. A serious assignment NOW that hearings have been called on bills to prohibit the FCC from limiting the length and frequency of broadcast advertising, broadcasters had better muster their best brains to prepare their arguments in support of the leg- islation. They haven't much time. Representative Walter Rogers (D-Tex.), chairman of the House Communications Subcommittee, set the hearing dates as Nov. 6 through 8. More than the question of commercial regulation is in- volved. The bill that Mr. Rogers and others have introduced would amend the Communications Act to impose a definite limit on the FCC's power. It will not be enough for broad- casters to defend their record of commercial practice and to cry out against the FCC's threat to impose new regula- tion over advertising. The broadcasters must make a case, and indeed a good one can be made, for congressional re- straints on an agency that is bent on stretching its current authority to the breaking point. Unmanaged news THE extensive broadcast coverage of Mrs. Ngo Dinh Nhu during the recent missionary travels of that outspoken first lady of South Vietnam has proceeded despite what amounted to a State Department suggestion that she be given less attention. On the eve of Mrs. Nhu's arrival in the U. S. a high American official, speaking under the promise of anonymity at a State Department briefing for broadcasters and print journalists, rebuked the news media for planning the considerable exposure she has received. He said it was counter to official U. S. policy. The wish that was implied in the official's remarks was for a system of journalism that would take its editorial 106 guidance from the government. It is a wish that has prob- ably occurred to almost every high official in every adminis- tration when the course of the news, as presented in the various organs of journalism, has run at cross-purposes with whatever project the official was seeking to advance. This- type of wishing is by no means exclusive to the Kennedy administration, although certain activists in the incumbent officialdom may be more eager than some of their predeces- sors to transform desire to accomplishment. As licensed media of journalism, radio and television are especially susceptible if official wish becomes the father of official fiat. A year ago, it may be recalled, NBC-TV post- poned a broadcast of a documentary on the digging of a tunnel under the Berlin wall when the State Department ob- jected that the presentation would harm negotiations with the Russians. As far as can be determined, the observations of the offi- cial at the State Department briefing had no effect on plans for broadcast coverage of Mrs. Nhu. There is no evidence that they figured in the decision of CBS News to cancel her appearance on Face the Nation, although that program was broadcast earlier on the same Sunday that she appeared on NBC-TV's Meet the Press. Whether the news value in Mrs. Nhu justified the amount of exposure she was given on the air and in print is a matter for debate. It is not, however, a matter for government decision, although clearly some officials wish it were. Surely, some itchy bureaucrat was tempted to counter Mrs. Nhu by an invocation of the fairness doctrine on radio and televi- sion. We must presume he was frustrated by the lack of a request from the Buddhist bloc for equal time. A pro to the last J FRANK BEATTY, senior editor of Broadcasting, ■ died last Monday. Two weeks earlier, knowing he was fatally ill, he had written his own obituary, the substance of which appears in this issue. He was that kind of newsman. In his three decades with us, Frank covered the spectrum of broadcast news. He never lost the verve or enthusiasm of a cub. He was a talented reporter with unbounded faith in our free institutions and in unfettered journalism. We mourn the loss of a devoted and inspired co-worker. All broadcasting has lost a competent journalist and a good- will ambassador. We extend our sympathy to his beloved wife, Ruth, and to his daughter, Jayne. Drawn for BROADCASTING by Sid Hix "Get rid of that pipe, Wadleigh . . . We're in Marlboro Country," BROADCASTING, October 21, 1963 TAPE DUO DELUXE AT WBRE crA Prestige Builder with Our Customers 55 This is the look of leadership for the years ahead— new excellence of design and brilliant performance. With tivo TR-22 Deluxe TV Tape Recorders, this station can record on one unit while on air with the other. The two units occupy the space of a previous single tape unit. Fully transistorized design does away ivith the prob- lems of power and heat, reduces maintenance, and assures a new standard of excellence. Clients are im- pressed with the efficient "look" the quality of per- formance, the increased versatility. It's a prestige builder with customers. Your own studio caji benefit from this symbol of the finest in TV Tape. See your RCA Representative. Or write RCA Broad- cast and TV Equipment, Building 15-5, Camden, N.J. The Most Trusted Name in Television Represented by H-R Television, Inc. Remarkable ROCKFORD, ILL. 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO OCTOBER 28, 1963 Henry's Omaha report says FCC should help New UHF assignment table will provide ETV public shape TV programing 31 with 374 more channels 69 New products' success depends on spot TV, Color set production lags due to scarcity so they buy in record numbers 33 of tint tubes 58 COMPLETE INDEX PAGE 7 S setting a sizzling sales pace MEP CUT the one big one now in syndication THE BIG SERIES. ..WITH THE BIG GUEST STARS . . . IS DRAWING THE BIG-NAME SPONSORS, TOO! Big is the word for "NAKED CITY"— so it's no wonder that some of the nation's biggest national and regional advertisers have laid their dol- lars on the "NAKED CITY" line! . . . sponsors such as Anacin, Simoniz, Hudson Paper, Bank of America, Shell Oil, Alberto-Culver, Nucoa, Esquire Boot Polish, Green Giant, Clorox, Schick Razor, Hamm's Beer, Five-Day Deodorant Pads, Zerex, Playtex, Blue Bonnet, Thrill, R. J. Reynolds and many, many more. This is the one big series that can attract the big ones in your market! 99 HOURS AND 39 HALF-HOURS OF EMMY AWARD-WINNING ACTION Distributed exclusively by SCREEN m GEMS, INC. New York WPIX Baltimore WJZ-TV Washington, D.C. WMAL-TV Chicago WGN-TV Minneapolis- St. Paul KMSP-TV Los Angeles KTTV San Francisco KGO-TV Albany-Troy Schenectady W TEN Harrisburg WHP-TV Scranton- Wilkes Barre WNEP-TV Springfield, Mass. WWLP New Britain- Hartford WHNB-TV Charlotte WBTV Miami WTVJ Mobile WKRG-TV New Bern, H. C. WNBE-TV Richmond WTVR Roanoke-Lynchburg WDBJ-TV Alexandria KALB-TV Baton Rouge WBRZ Dallas-Fort Worth WFAA-TV El Paso KROD-TV Fort Smith KFSA-TV Houston Galveston KTRK-TV Wichita Falls KFDX-TV New Orleans WWLTV Columbus WLW-C Moline-Davenport- Rock Island WQAD-TV Duluth-Supsrior KBAL-TV Green Bay WBAY-TV Indianapolis- Blooraingtoa wrrv KaBsas Crty, Mo. WDAF-TV Lansing W1IM-TV lima WIMA-TY Linccla KOLNTV Wichita KARD-TV Aifeuqusrque KOB-TY Chico-REdding KHSLTY Fmno KICU-TY GrsatFall: prtv tv lOlaH re., Pfcosni/ F 1 U - 1 1 PPHO-TY Sss JfiM KKTV Sear, e Tacoaia* kipq-ty 383**43*1 «l. .1: a 1 * f 1 *> 1 - 1 f KXLYHf writ n tv Lfi531I=--Ls*"'.2V*-5- F ULU I f ALfH-TY IfSBA-TV The Nielsen Station Index (Average Week & Four- Week Cumulative, July 1 - August 25, 1963) indicates that KRLD-TV, from 6 a.m. - 6:30 p.m., Monday thru Friday, * delivers MORE HOMES per average quarter- hour than the next two stations combined in the 4- station Dallas-Fort Worth market. To take advantage of Channel 4's market dominance see your ADVERTISING TIME SALES representative. Excerpt from the Nielsen Station Index Report for the period ending August 25, 1963, which contains definitions of the data and reminders of their use. Copyrighted 1963 by A. C. Nielsen Company and reprinted with permission. represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS Channet 4, Daffies- Ft. ft/tofc Clyde w' Rembert President MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, October 28, 1963 CLOSED CIRCUIT Murrow successor sought Quiet search, at top level, is being made for successor to Edward R. Murrow as director of United States Information Agency. Presumption is that Mr. Murrow, now recuperating from surgery for removal of lung, will relinquish government post he has held since February 1961 by end of year. Man of some prominence, inter- nationally as well as domestically, with track record in arts, journalism or education, plus administrative ability, is being sought. Mr. Murrow, 58, it is presumed, will return to his alma mater of quar- ter-century, CBS, upon completion of his government tenure but with pre- cise capacity to be worked out. He served (1945-47) as CBS vice presi- dent of public affairs and both before that time and afterward was network ace commentator. He became inter- national celebrity during World War II for his reports from London. Parlays on pilots General Foods and Benton & Bowles have arrangement with three film producers that has two-pronged aim in programing. Advertiser is put- ting up estimated $303,000 to pur- chase productions (as many as nine), originally prepared as pilots, for sum- mer replacement use. Another three pilots will be either used for replace- ment purposes or considered for pos- sible new series under General Foods sponsorship in coming season or sea- sons. GF for years has been in fore- front among dwindling number of ad- vertisers that finance and develop their own TV series. GF has its Monday comedy block on CBS-TV and also developed new Phil Silvers series on that network. Kellogg Co.. Battle Creek, Mich., one of few TV advertisers actively financing its own program ventures, reportedly is supporting new pilot being filmed by packager Henry Jaffee Enterprises. Pilot is for projected half-hour comedy series that would star Cyril Ritchard. Leo Burnett, which last summer set up new pro- gram research and development unit to bring together talent and program idea "up to pilot point" (Broadcast- ing, Aug. 26), is agency on venture. Fair exchange FCC staff has been swamped with job of replying to more than 500 complaints touched off by commis- sion's July 26 statement on its fairness doctrine. In addition, some 50 mem- bers of House and Senate have in- quired about statement, some on own behalf, others as result of letters from constituents. Most complaints are said to have been prompted by right- wing groups, such as Manion Forum, who say July 26 statement amounts to effort to silence broadcast criticism of Kennedy administration. Some of these groups are said to have com- plained that stations are dropping their programs to avoid fairness prob- lems. Commission is preparing ques- tion-and-answer primer which, it hopes, will "clarify" its position. Touchy subject NAB will probably revise one fea- ture on its fall conference program when second-half of conference sched- ule begins two weeks from now. At first four sessions case study of televi- sion station having network trouble was discussed. Network officials be- gan to worry about "solutions" that broadcast panels at various conferences turned up. When panel in Pittsburgh voted 4-0 for theoretical station in case to drop network show, that did it. There'll be new case, not involving network relations, from now on. Henry at bat FCC Chairman E. William Henry hopes to make special arrangements that will permit him to testify at con- gressional hearing on bill to block FCC proposal to limit broadcast ad- vertising. Chairman, who returned Wednesday from Geneva conference on space allocations, is flying back there Thursday for conference wind- up, scheduled for Nov. 8. This would make him unavailable for House Com- munications Subcommittee hearings, set for Nov. 6, 7, 8, with commission due to appear first day. Chairman Henry, however, plans to ask Subcom- mittee Chairman Walter Rogers (D- Tex. ) whether special date can be set for subcommittee to hear him. Since Mr. Henry is central figure in contro- versy over commercial time standards, it's expected he will be accommo- dated. As of last Friday, two of three tele- vision networks had decided not to send top executive to testify at Rogers hearing. CBS Inc. President Frank Stanton, usually key witness at con- gressional proceedings, was under- stood to have commitments that pre- cluded his presence. CBS and ABC will probably file statements opposing FCC's proposal to adopt commercial rules. NBC was still considering per- sonal testimony. A way to keep 'em home Threat in FCC Omaha report that more local program hearings for radio would be good idea (story page 31) may cost agency money in its fiscal 1964 budget, still before Senate Ap- propriations subcommittee. Senators Gordon Allott (R-Colo.) and Roman L. Hruska (R-Neb.), members who grilled FCC Chairman E. William Henry at June budget hearing for his role in Omaha proceeding, are sifting agency's money request to find funds that could be used to finance future program hearings. House has okayed $15.8 million for FCC, but Senate hearing two weeks ago showed senators would like to re- duce request. (It's still $849,000 more than current budget.) Ironically, agen- cy had mild time with senators, but it would have been a lot hotter if Omaha report had been available. Prime time ball? There's possibility of Monday night major league baseball in prime time TV in 1964 on modified basis and strong probability of full schedule, in- cluding all major league clubs, in 1965. This was word last week from John E. Fetzer, owner of Detroit Tigers and pioneer broadcaster (Broadcasting, Oct. 14). Since disclosure of plan, Mr. Fetzer has been in negotiation with club owners and substantially half in each league already have cleared Monday night local commit- ments so that there's possibility of package of 13-week instead of full 26-week network schedule. Mr. Fetzer reported there appeared to be no complications for 1965, sub- stantially on basis originally outlined (26 Monday night games from 8-11 p.m. NYT, with network paying esti- mated $6.5 million or more for rights). All clubs previously had endorsed Fetzer idea in principle, contingent upon renegotiation of local contract commitments. Uncommon market Growing importance of international sales by U. S. program producers-dis- tributors is underscored by report that Red Skelton will tape several of his CBS-TV shows in Australia and origi- nate at least one other in Japan. Skel- ton program was signed recently for two additional years by Television Corp. Ltd. (ch. 9) in Sydney and part of deal reportedly was origination of some programs in Australia. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W., Washington, D. C, 20036. Second-class postage paid at Washington. D. C, and additional offices. WE'VE GOT AWAY WITH WOMEN Big changes for Fall! A great new WJBK-TV season is born and thriving, with daytime pro- gramming our big women's audience likes better than ever. From second-cup-of-coffee time through the dinner hour, we cap- tivate the ladies with the Morning Show, 9 to 10:30 a.m., Hennesey, 2:30 to 3 p.m., the Early Show, 4:30 to 5:55 p.m., a full hourof news from 6 to 7 p.m., plus great new syndicated shows and the best of CBS. Very defin- itely, WJBK-TV's your baby to sell the big-buying 18 to 39 year old gals in the booming 5th Mar- ket. Call your STS man for avails. MIAMI WGBS 1 CLEVELAND | WJW-TV § ATLANTA 1 I WAGA-TV 1 DETROIT S WJBK-TV 1 TOLEDO WSPD-TV 1 NEW YORK I WHN IMPORTS XT STATIONS IN IMPORTANT MARKETS STORER BRdlDCISTING COMPANY - 1 CLEVELAND WJW 1 LOS ANGELES 1 RGBS DETROIT WJBK TOLEDO WSPD 1 PHILADELPHIA I WIBG STORER TELEVISION SALES, INC. Representatives for all Storer television stations. WEEK IN BRIEF Henry wants public to play part in TV programing. FCC chairman, in long awaited Omaha report, feels there should be a "dialogue*' between broadcasters and audi- ence. Suggests stations invite criticisms. See . . . WHAT OMAHA TAUGHT HENRY ... 31 Introduction of new products is seen bolstering upbeat in spot TV. More than 300 new items will be introduced via spot this year, giving billings big boost. Spot already running 20% ahead of last year. See . . . SPOT TV AND NEW PRODUCTS ... 33 New system of billing information has blessing of agency and station auditors. Joint committee evolves simplified procedures which decrease paper work, in- crease accuracy. Proposal to be shown tomorrow. See . . . GOODBYE ERRORS ... 44 TV music committee gets lift from U. S. Supreme Court ruling which tells circuit court to hear its appeal. Group hopes appeals court will rule that ASCAP consent decree permits licensing at source. See . . . ROUND WON IN MUSIC FIGHT ... 48 Summit meeting of NAB executive committee called for next month in Washington to discuss future of NAB codes. Collins is asked not to appoint new code director until policy on self-regulation is determined. See . . . QUARTON CALLS MEETING ... 64 FCC girds self for major encounters. Special meetings this week are scheduled on drop-ins, program forms, CATV, limitations on network control of programs. Henry off for Geneva again at end of week. See . . . ISSUES FACING FCC ... 72 Government interference still topic No. 1 on NAB circuit. Broadcasters differ on value of codes, with some charging industry has dug its own trap because of time limitations. Editorializing and fairness also debated. See . . . NAB AT HALFWAY MARK ... 64 Rogers lashes at FCC's "muscle-flexing," particularly activities in editorializing, fees and commercial time limits. Urges industry to unify itself to meet threats of regulation by government. See . . . FCC GETS GOING OVER ... 75 For first time BBC publicly opts for U. S. color stand- ards for TV. Position given in annual report. If any other system is chosen, Britain won't be able to meet its 1965 target for color, it says. See . . . BBC FAVORS U. S. COLOR ... 77 Should Audit Bureau of Circulations widen its field to cover all advertising media? Possibility looms after sub- ject is raised by Boggs at ABC meeting. Consensus among advertiser members: "yes." See . . . ALL-MEDIA AUDIT LOOMS ... 40 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 33 BUSINESS BRIEFLY 48 CHANGING HANDS 74 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 48 DATEBOOK 20 EDITORIAL PAGE 98 EQUIPMENT & ENGINEERING .... 58 FANFARE 78 FATES & FORTUNES 79 FILM SALES 53 FINANCIAL REPORTS 61 FOR THE RECORD 85 INTERNATIONAL 77 LEAD STORY 31 THE MEDIA 64 MONDAY MEMO 28 OPEN MIKE 15 OUR RESPECTS 97 PROGRAMING 48 WEEK'S HEADLINERS 10 Hi KM B RO ADCASTI N G Hfesi THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd Issue (Yearbook Number) published In November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annual subscription including Year- book Number $13.50. Add $2 00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, October 28, 1963 7 FAVORITE THROUGHOUT MARYLAND THE MARYLAND SHOW. BALTIMORE MUSEOM OF ART WBAL-RADI0 1090 BALTIMORE. NATIONAL!. Y REPRESENTED BY McGAVREN-GUILD COMPANY, INC. MARYLAND'S ONLY 50,000 WATT STATION BROADCASTING, October 28, 1963 Complete coverage of week begins on page 31 A T Late news breaks on this page and on page 10 f\ | COX MAY VOTE AGAINST CODE LIMITS Says he is 'nearly convinced' single standard won't work PKL gets cut of Quaker Quaker Oats Co., Chicago, Fri- day (Oct. 25) announced Papert, Koenig, Lois, New York, as new agency for variety of products in- cluding Quaker Puffed Rice and Wheat formerly handled by Comp- ton Advertising, Chicago. PKL also gets Aunt Jemima frozen foods account formerly handled by J. Walter Thompson, Chicago. JWT continues to have major Quaker billings. Firm also an- nounced switch of Quaker and Aunt Jemima corn goods accounts from John W. Shaw Advertising, Chicago, to Compton. Billings in- volved total estimated $3 million. FCC's apparent one-vote majority for adopting National Association of Broad- casters commercial code limitations in- to FCC rules may be slipping. Commissioner Kenneth Cox, who voted for proposed rulemaking, said Thursday night (Oct. 24), he is "nearly convinced" that single standard of com- mercial time limitations for broadcast- ers "wouldn't work." He told Connecticut Broadcasters Association's annual meeting at New Haven that there might be better alter- native. "Perhaps," he said, "we should forego a rule and simply announce that as a general policy we regard the pres- ent NAB code limits as sound for most stations, so that any broadcaster who is in compliance can be sure that we will not raise questions about the amount of time he devoted to commercials. As to those stations who do not meet the standards of the codes, we would not close the door but would recognize that they may have perfectly valid reasons for exceeding these limits. "These stations . . . would be re- Federal secrecy is worst ever: SDX Freedom of information in federal government is at "the lowest ebb in his- tory" according to 1963 report of Sigma Delta Chi's Advancement of Freedom of Information Committee. Report is being released today (Oct. 28) by SDX in advance of annual con- vention Nov. 6-9 at Norfolk, Va. FOI committee is headed by V. M. Newton Jr., managing editor of Tampa (Fla.) Tribune. Report urges passage of law requiring that all federal government records other than those of security nature be open constantly to public inspection. Report also outlines briefly FOI status in radio-TV field and deplores American Bar Association refusal to lift Canon 35 ban on broadcast-photo coverage inside courts. Heaviest criticism in report falls upon Defense Department, but it charges other federal agencies are hiding be- hind claims of "confidential" informa- tion. Report notes that congressional FOI suffered its "worst year of the last dec- ade" with 39% of all congressional committee meetings being held behind quired to show why it is necessary in their particular circumstances to devote a higher percentage of time to commer- cials during at least some periods. If these showings appear reasonable, the applications could then be granted de- spite the higher than normal commer- cial level." Mr. Cox called for more detailed in- dustry comment, saying he wasn't sure there is now "sufficient detail to work out a more flexible system that would allow for the special problem stations." He denied proposal would put FCC into censorship or rate-fixing. "I voted for the proposal," he said, "because I think the public interest does involve concern over the danger that the business aspects of your operations may unduly encroach upon your pro- gram service." FCC proposal to adopt NAB code limits was issued last spring, on 4-3 vote (Broadcasting, May 13). Connecticut Broadcasters Association meanwhile elected Herbert C. Rice, wili Willimantic, to one-year term as president. closed doors during year's first three months. SDX and National Association of Broadcasters witnesses will testify at this week's four-day Senate hearing on FOI bill. Collins hits renewal delays, FCC 'failure' Delays by FCC in renewing licenses of broadcast stations is matter of "grave concern," LeRoy Collins, president of National Association of Broadcasters, said Friday (Oct. 25) at Miami NAB fall conference. He said "interminable delays are the result of administrative incompetence and failure" within FCC. Agency re- portedly has plans to improve situation but this is not yet evident, he said. Statement was first public criticism of FCC in license renewal field by NAB president and followed earlier criticism of association at conference for not speaking out on subject (story page 64). Delegates approved resolution by Randolph Holder, walb Albany, Ga., urging national committee of NAB to study procedures for naming FCC chairman with goal of rotation of chair- manship each year among commission- ers. Point first was recommended by Walter Brown, president and general manager of wspa-tv Spartanburg, S. C. RAB, NAB talks stall, will resume today National Association of Broadcasters Research Committee and Radio Adver- tising Bureau said Friday (Oct. 25) they had not reached hoped-for agree- ment on joint sponsorship of radio au- dience measurement methodology study. But they still hoped to come to agree- ment and planned to resume discussions today (Oct. 28). Both sides said discussions, which had been expected to produce agreement no later than Friday, had not "come un- stuck." RAB announced plans for method- ology study months ago, has been seek- ing NAB participation and $75,000 commitment toward total estimated cost of $200,000. Latest round of talks started last Monday (Oct. 21) at meeting of NAB research group and RAB President Ed- mund C. Bunker. Subsequently, Don- ald H. McGannon of Westinghouse Broadcasting, chairman of Research Committee, and Mr. Bunker conferred several times. Representatives appeared confident further sessions this week would prove successful. Storer shows increase in nine-month profits Storer Broadcasting reported Friday (Oct. 25) adjusted net profits for three quarters of year up 18.6% over same period last year. In third quarter, after tax, profits more AT DEADLINE page 10 BROADCASTING, October 28, 1963 e WEEK'S HEADLINERS Mr. Johnston Mr. Trudeau William G. Johnston, executive VP of Street & Finney, New York, elected president, succeeding Robert Finney, who moves up to new position of board chairman. Lee L. Trudeau, senior VP, succeeds Mr. Johnston as executive VP and also assumes newly created position of senior management supervisor for all of agency's Colgate-Palmolive brands. Mr. Finney joined agency in 1922, holding positions of general manager and president successively. Mr. John- ston, formerly of NBC, joined S&F in 1946 as VP. He was elected executive VP in 1961 and member of board of directors last year. Mr. Trudeau came to agency in 1959 as account supervisor, was elected VP in 1960 and senior VP year ago. He formerly held positions with Benton and Bowles, BBDO, Best Foods and A&P. reached $1,067,172 (54.4 cents a share) compared to $881,553 (36.1 cents a share) in same 1962 period. Nine months ended Sept. 30: 1963 1962 Earned per share* $ 1.82 $ 1.85 Net profits after taxes** $3,998,826 $4,499,918 *Based on average of 2,192,712 shares of common and Class B common, compared to 2,438,503 shares of both classes outstanding in 1962. **1963 earnings reflect nonrecurring loss of $256,247 from sale in June of Miami Beach Daily Sun, while 1962 figures include non- recurring gain of $911,492 from sale of WWVA-AM-FM Wheeling, W. Va. Bargaining practices factor in sale approval FCC says prospective purchaser's willingness to bargain collectively with station employes is one factor it would consider in determining whether to ap- prove sale. Commission made statement in order approving sale of wrok-am-fm Rock- ford, 111., from Rockford Broadcasters Inc., to Wrok Inc. Action was taken Sept. 25 (Broadcasting, Sept. 30), but order wasn't released until Friday (Oct. 25). National Association of Broadcast Employes and Technicians, which rep- resented four engineers at station, op- Victor Elting Jr., VP-advertising and merchandising for The Quaker Oats Co., Chicago, appointed executive in charge of all advertising for company and its divisions, in realignment of top marketing-advertising functions. He drops former merchandising duties. William G. Mason continues as VP- marketing. Kenneth Mason, advertis- ing director, named to new post of director-product management, respon- sible for grocery product advertising and merchandising. W. Fenton Guinee, formerly with Hunt Foods, joins Quaker in new post of director-market- ing services. Carl E. Reistle Jr., president of Hum- ble Oil & Refining Co., Houston, since 1961, elected board chairman and chief executive officer, effective Nov. 1, suc- ceeding Morgan J. Davis, who is retir- ing after 38-years service, last six as company's chief executive. J. K. Jamie- son, who joined Humble board of direc- tors in 1961, succeeds Mr. Reistle as president. A former president of Inter- national Petroleum Co., Mr. Jamieson has been executive VP of Humble since Jan. 1, 1962. Mr. Reistle joined Hum- ble in 1936 as engineer-in-charge of company's petroleum engineering divi- sion. He was elected director in 1948, VP in 1955 and executive VP in 1957. posed sale on ground Wrok Inc. re- fused to negotiate with it before sale was consummated. Union said this in- dicated Wrok Inc. would follow policy toward employes that would be con- trary to national policy on collective bargaining. Commission said Wrok Inc.'s assur- ance it would bargain with any agent selected by employes "negates" union charge. But, commission added, if pol- icy alleged by union did exist, agency would be compelled to make determina- tion as to whether "facts would pre- clude" necessary public interest finding. Commissioner Lee Loevinger, how- ever, dissented, contending commission erred in finding Wrok Inc.'s assurances were sufficient. He said "long line of cases" has established that change of employers doesn't nullify certification of employes' bargaining agent. Refusal of assignee to talk to em- ployes before sale was completed, "ap- pears to be clear flouting of Labor Management Relations Act," he said. Commissioner Loevinger, who once served as lawyer for National Labor Relations Board, said Wrok Inc.'s as- sertion that, if employe representative is certified, it will bargain, is merely "bare assertion it will obey the law when it is required to do so." SOMEBODY'S ON FIRST Supremacy runs rampant as all nets claim something Three-network horserace in TV prime schedules this season looked that way Friday (Oct. 25) from results of 30- market Nielsens covering week ended Oct. 20. ABC-TV and NBC-TV acclaimed re- ports showing each of them with su- premacy over CBS-TV on basis of nightly average ratings — ABC-TV had Monday, Tuesday, Wednesday and Fri- day, while NBC-TV topped Thursday, Saturday and Sunday. Reports covered Monday-Sunday, 7:30-11 p.m. Overall ratings showed each network near 17 mark, shares at 29 to 29.5 mark ABC-TV in top 20 claimed 8 to CBS- TVs 8 and NBC-TV's 4, but CBS-TV still took 6 in top 10 (3 and 1 for NBC-TV and ABC-TV respectively). TOP 20 PROGRAMS Rank Monday-Sunday 7:30-11 p.m. Program Rating 1. Beverly Hillbillies (CBS) 29.4 2. Bonanza (NBC) 26.7 3. Candid Camera (CBS) 25.2 4. Dick Van Dyke (CBS) 24.9 5. Donna Reed (ABC) 24.2 6. What's My Line (CBS) 23.4 7. Alfred Hitchcock (CBS) 23.1 8. Lucy (CBS) 22.7 8. Walt Disney (NBC) 22.7 10. Saturday Night Movie (NBC) 22.6 11. Outer Limits (ABC) 22.4 12. Burke's Law (ABC) 21.9 13. McHale's Navy (ABC) 21.5 14. Flintstones (ABC) 21.3 15. Patty Duke (ABC) 21.1 15. Jackie Gleason (CBS) 21.1 17. Breaking Point (ABC) 21.0 17. Dr. Kildare (NBC) 21.0 17. Petticoat Junction (CBS) 21.0 20. Combat (ABC) 20.9 Corinthian historifies, IRS questions accuracy Complete history of duration of net- work affiliations in all markets having three or more TV stations, and anal- ysis based on history, proves that medi- an life of such contract is 14 years, Corinthian Broadcasting Corp. empha- sized in brief submitted to U. S. Tax Court in its $2 million tax appeal against Internal Revenue Service (Broadcasting, June 24). Corinthian is fighting IRS claim it may not amortize $4.65 million alloca- tion to CBS network affiliations when it bought wish-tv Indianapolis and wane-tv Fort Wayne in 1956 plus AM adjuncts for $10 million. IRS brief challenged Corinthian's statistics on ground they included ref- erences to affiliations in effect before cities became three-station markets: also that reasons for affiliation changes are difficult to determine. For other personnel changes of the week see FATES & FORTUNES 10 BROADCASTING, October 28, 1963 What's Blair's Promotion and Marketing Department done for you lately? If you're a Blair client, you could probably talk about it for the next hour. Promotion and Marketing provides the facts and tools Blair salesmen need to serve you better. Helps you map a strong selling cam- paign ... a campaign supported by local pro- motion and merchandising ... a campaign that turns viewers into customers. To do it all, Promotion and Marketing works closely with Blair research. Stays on top of changing market conditions. Watches distributional patterns. Checks media coverage. Keeps an eye open for sea- sonal opportunities, audience trends, employment and in- dustrial factors. Results: increased audience THi H0WHWST URRKOSf £"?% e*-Hse'«rttos\tV «i«S:' 30% 0* W Hfettttf Sei'mg tocos*. a,' and sales for clients and stations; recognition and satisfaction for the staff of promotion and marketing (they have won numerous awards for outstanding sales promotion, audience pro- motion and merchandising) ; a smooth-running Blair team. Blair specializes in the behind-the-scenes serv- ice that is the key to on-the-spot selling. Crack- erjack groups of experts in Research, Special Projects, Sales Service, Promotion and Marketing back the best equipped and best informed sales team in the business. The sales team that shows you how to hit the hottest markets at the right time and with the right kind of schedule. Blair service is service with a difference, the degree of difference that separates just fair results from out- standing results. ^Ml*\, Try it and see. I MBF-TV BtHGMTON MARKET Channel 12 BLAIR TELEVISION The Embassy off Morocco His Excellency Ali Bengelloun, Ambassador of Morocco, his wife and children, in the Moroccan Room of the Embassy . . . another in the WTOP-TV series on the Washington diplomatic scene. WASHINGTON, D. C. Represented by TvAR POST- NEWSWEEK STATIONS a DIVISION OF THE WASHINGTON POST COMPANY Photograph by Fred Maroon IN THE BEGINNING there was one fiddler. One fiddler and one microphone. That was the birth of WSM's GRAND OLE OPRY ... 38 years ago. It is now America s most popular radio show . . . the foundation of a multi-million dollar industry known far and wide as The Nashville Sound. On November 1 and 2, WSM and the Stars of the GRAND OLE OPRY will celebrate the 38th birthday of this famous show right here where it all began ... at WSM, Music City, U.S.A. . . . including three important Roundtable Discussions on License Renewal, Programming, and Sales. All country music DJs and station management people are cordially invited. TAT CP Jf 650 CLEAR CHAM VV 9 XVI MVILLE.TEMESEI OWNED AND OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE CO. 16 BROADCASTING, October 28, 1963 GRAND OLE OPRY 38th birthday celebration SCHEDULE OF EVENTS THURSDAY, October 31 9:00 a.m. Registration 2:00 p.m. Rcundtable I Broadcast License Renewal WSM, Studio C 8:00 p.m. Starday Recording Session Minnie Pearl, Archie Campbell WSM, Studio C 10:15 p.m. (all night) Opry Star Spotlight Live Broadcast, Andrew Jackson Lobby 10:30 p.m. Mercury Halloween Parly FRIDAY, November 1 8:00 a.m. Registration 8:30 a.m. WSM Breakfast Hosts: WSM and Opry Stars 12:00 noon Dot Records Luncheon 2:00 p.m. Roundtable II Country Music Sales — Programming. WSM Studio C 5:30 p.m. Decca Records Reception 7:00 p.m. Friday Night Opry Kroger Opry Recording WSM, Studio C 9:00 p.m. Mr. DJ, USA, WSM. Studio A 10:15 p.m. (all night) Opry Star Spotlight Live Broadcast, Andrew Jackson Lobby 10:30 p.m. United Artists Dance SATURDAY, November 2 8 30 a.m. RCA Victor Breakfast 12:00 noon Columbia Records Luncheon 5:30 p.m. Capitol Reception Buffet 7:30 p.m. GRAND OLE OPRY 38th BIRTHDAY CELEBRATION Grand Ole Opry House SUNDAY, November 3 8:00 a.m. Columbia Coffee Clalch to themselves to put forth their Host effort in pursuit of that business. All too often, business that is gen- erated at the local or regional level by a hard working salesman is lost to that salesman because of interpretations of geographical mish-mash. or. because at the last minute, the agency finds it "more expedient" to deal with the rep. Let's not kid ourselves! The commis- sion is the thing. Agencies want com- missions, reps want commissions and station salesmen want commissions. That's what we all live on. Rather than blaming stations for having more than one rate card, let's place the responsibility on the manage- ments of the rep firms and stations who fail to make realistic agreements on territories, etc., when originally signing their contract agreements. Station representatives are, after all. only employes like the rest of us. be we agency personnel working for a client, or salesmen working for a sta- tion. The reps work for the stations . . . not for the agencies. Or am I being naive? Unless a station has an exorbitant rate that will let it "give" money away, it cannot give commissions to reps on local rates too. Any rep that consistently does a good job for a station has no need to fear being cut out by the station he repre- sents. But if the job isn't being done, then the rep is entitled to the same kind of treatment accorded to a local salesman who fails in his appointed task. — Charles L. Lintgen, radio sales manager. \\THi Terre Haute, Ind. Two-headed standards Editor: I was most pleased to see the article entitled "Meanwhile, back at the drawing board" ( Broadcasting, Oct. 14). The article points to a problem which occurs too often, and I am not referring to the excellent comments on the disc to cartridge problem, but to Mr. Harold Schaff's remarks on engineering stand- ards which seem to have fallen by the wayside at many stations. The National Association of Broad- casters has created havoc with some sta- tions by its totally contradictory attitude on the overall technical operation of the individual radio station. It seems that while standards are re- lied upon to establish a standard level for equipment, the same principle does not apply for the operation and main- tenance of the equipment. It appears that the left hand says "higher individ- ual standards" while the right hand says "here is an out to the stations that are not concerned with the industry and its standards," but with their own gain. The engineer at many stations has been modified into a salesman, an- nouncer or program director with little, if any, time to devote to engineering maintenance. This is a far cry from the implied standards of the industry. The apparent solution to this problem seems to be entirely with the individual station and a more objective view to- wards engineering on its part as well as fewer loopholes in the engineering laws. — Frank J. Goddard, chief engi- neer, wapl Appleton. Wis. 'The Touchables' Editor: 1 would like to recommend to the FCC that it investigate carefully the program content of a recent TV series which might have been called The Touchables of 1920 to 1960. For years we've heard nothing but abuse of television because of its mys- tery and western pictures. This despite the fact that westerns and detective stories as well as murder mysteries have long been the best sellers in the paper- back book business. Certainly if TV could be criticized for some of its commercial programs it should be doubly criticized for glamour- izing gangsterism in the recent Senate crime hearing. What should be most shocking of all is that the witness, a self-confessed gangster and murderer, should be the star of the performance, outshining the so-called super intellects of the senators asking the questions. We should hesitate to pass a high school boy in logic, if he asked some of the questions posed by the senators. Frankly, it is a shocking example of congressional investigations. It should rank with the Kefauver crime hearings and the McCarthy-Army broadcasts for low-level entertainment. I know this will be called news, but it certainly places distorted emphasis on what is important in today's spectrum of living. Could it be. by any chance, that Bobby Kennedy is "using" television to advance his war against crime? If so, it is poor politics. — Robert T. Mason, president. WMRM Marion, Ohio. Biased sportscasters? Editor: The Oct. 20 CBS-TV National Football League telecast (Green Bay Packers vs. St. Louis Cards) sounded as if the announcers. Ra\r Scott and Tony Canadeo, were major stockholders in the Green Bay Packers. They con- stantly criticized every play made by the Cards, and praised the Packers, even when they were thrown for a loss. I've always believed a sports an- nouncer, like a newsman, transmits the action in progress. The situation Oct. 20 was pathetic as far as the personal views expressed. In the third quarter, with the score BROADCASTING, October 28, 1963 (OPEN MIKE) 17 Achievement Awards 1963 ABILENE Acuff-Rose Publications, Inc. John Loudermilk, Lester Brown, Bob Gibson ACT NATURALLY Blue Book Voni Morrison, Johnny Russell BALLAD OF JED CLAMPETT Carolinlone Music Company, Inc. Paul Henning COW TOWN LeBill Music Jack Padgett DETROIT CITY Cedarwood Publishing Co.. Inc. Danny Dill, Mel Tillis DON'T CALL ME FROM A HONK.Y TONK Pumper Music. Inc. Harlan Howard DON'T GO NEAR THE INDIANS Buttercup Music Lorene Mann DON'T LET ME CROSS OVER Troy Martin M usic. Inc. Penny Jay DOWN BY THE RIVER Sure-Fire Music Company, Inc. Jan Crutchheld. Teddy Wilburn FROM A JACK TO A KING Jamie Music Publishing Co. Ned Miller A GIRL I USED TO KNOW Glad Music Company Jack Music, Inc. Jack Clement GUILTY Samos Island Music. Inc. Tuckahoe Music, Inc. Alex Zanetis HAPPY TO BE UNHAPPY Central Songs, Inc. Bobby Bare HELLO OUT THERE Cedarwood Publishing Co.. Inc. Kent Westberry, Wayne P. Walker HELLO TROUBLE Edville Publishing Company Orville Couch I TAKE THE CHANCE Acuff-Rose Publications. Inc. Ira Louvin, Charlie Louvin I'M SAVING MY LOVE Samos Island Music, Inc. Alex Zanetis IS THIS ME? Window Music Publishers Open Road Music, Inc. Bill West, Dottie West I'VE BEEN EVERYWHERE Hill & Range Songs. Inc. Geoffrey Mack I'VE ENJOYED AS MUCH OF THIS AS I CAN STAND Moss Rose Publications, Inc. Bill Anderson K1CK1N' OUR HEARTS AROUND Central Songs, Inc. Wanda Jackson LEAVIN' ON YOUR MIND Cedarwood Publishing Co.. Inc. Wayne P. Walker, Webb Pierce LONESOME (7-7203) Cedarwood Publishing Co.. Inc. Justin Tubb MAKE THE WORLD GO AWAY Pumper Music. Inc. Hank Cochran THE MAN WHO ROBBED THE BANK AT SANTA FE Trio Music Co., Inc. Silverbell Music. Inc. Jerry Leiber, Mike Stoller A MILLION YEARS OR SO Central Songs, Inc. Charlie Williams NOT WHAT I HAD IN MIND Glad Music Company Jack Music, Inc. Jack Clement PRIDE Cedarwood Publishing Co., Inc. Wayne P. Walker, Irene Stanton RING OF FIRE Painted Desert Music Corp. June Carter, Merle Kilgore ROLL MUDDY RIVER Sure-Fire Music Company, Inc. Betty Sue Perry RUBY ANN Marizona Music Lee Emerson SANDS OF GOLD Cedarwood Publishing Co., Inc. Webb Pierce BMI SECOND HAND ROSE (Second Hand Heart) Pamper Music, Inc. Harlan Howard SING A LITTLE SONG OF HEARTACHE Yonah Music, Inc. Del Reeves SIX DAYS ON THE ROAD New Keys Music Tune Publishers. Inc. Earl Green, Carl Montgomery STILL Moss Rose Publications, Inc. Bill Anderson SWEET DREAMS (Of You) Acuff-Rose Publications, Inc. Don Gibson T FOR TEXAS Peer International Corporation Jimmie Rodgers, George Thorn TAKE A LETTER, MISS GRAY Tree Publishing Co., Inc. Justin Tubb TALK BACK TREMBLING LIPS Acuff-Rose Publications, Inc. John Loudermilk TIPS OF MY FINGERS Tree Publishing Co., Inc. Champion Music Corporation Bill Anderson WALK ME TO THE DOOR Pamper Music, Inc. Conway Twitty WALL TO WALL LOVE Acuff-Rose Publications, Inc. Helen Carter, June Carter WE MISSED YOU Tree Publishing Co., Inc. Champion Music Corporation Bill Anderson WE MUST HAVE BEEN OUT OF OUR MINDS Glad M usic Company Melba Montgomery YELLOW BANDANA Screen Gems-Columbia Music, Inc. Al Gorgoni, Steve Karliski, Larry Kolber YOU COMB HER HAIR Pamper Music, Inc. Harlan Howard, Hank Cochran YOU TOOK HER OFF MY HANDS Central Songs, Inc. Wynn Stewart, Skeets McDonald, Harlan Howard BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, N. Y. CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL 18 BROADCASTING, October 28, 1963 Packers 23. Cards 0. the Packers" quar- terback received an elbow in the face. The announcer said "It's a good thing the Cards are playing with their home- town fans in the stands." He then said to the Cards player who threw the elbow "Get out of the game you (audio cut off)." Either the audio director should get a well-earned raise, or CBS- TV sports should transfer the announc- ers, perhaps to Cuba. — Erv Siemoneit, Hastings, Neb. Thanks and thanks, but Editor: Many, many thanks for the fine piece on Red Skelton (Broadcast- ing, Oct. 7). — Al Weisman. Foote, Cone & Belding, New York. Editor: Talk about mixed emotions! Many thanks for using the wsm-tv news item [about a special newspaper section announcing the opening of \vsm-tv"s new studios] (Broadcasting. Oct. 7), but your typo really killed it. The section was 44 pages, not "4 pages." — Gerald T. Carden. director of sales promotion. WSM-TV Nashville. Character assassins Editor: I am pleased to note that the FCC has at last caught up with those ""religious broadcasters" who have been using radio and TV for the purpose of character assassination. Just because one can buy time does not give the right to use federally licensed stations for the worst kind of accusations. The fairness doctrine of the FCC ap- pears to be very fair to me. I hope it will be carefully and strictly enforced. — Stanley L. Stuber, DD. executive di- rector and ecumenical minister. Mis- souri Council of Churches. Jefferson City, Mo. (A story on Missouri broadcasters' reaction to Dr. Stuber's position is carried in this issue.) Memorials Editor: I join all those who will miss Frank Beatty. ... He had a great depth of knowledge about broadcasting and its potential, and certainly his contribu- tions to a better understanding of the medium will last a long time. — Newton N. Minow. executive vice president and general counsel. Encyclopaedia Britan- nica. Chicago. Editor: I was shocked and saddened to read of Frank Beatty's death. ... He made a great contribution to our busi- ness.— John Crichton. American Asso- ciation of Advertising Agencies. Editor: I share the sadness of you and all of Frank Beatty's host of friends. — Ernest Lee Jahncke Jr.. vice president. NBC; president. Broadcast Pioneers. New York. 'These letters are typical of many that have been received since the death of J. Frank Beattv, senior editor [Broadcast- ing, Oct. 21].) BROADCASTING, October 28. 1963 So good to wake up with . . . 1-1-3 Bright-eyed youngster . . . bright music and crisp news CxVR. . . .with vour radio dial at 1*1*3 Detroit's good music station ... One of a series in Detroit newspapers and Adcrafter radio 1-1-3 T-no Representation: AM Radio Sales United Press International news produces! Mr. Benjamin Rosenstein President Sanitary Supermarkets "Seven years ago, Sanitary Supermar- kets turned to WFBR hoping to make 24-hour shopping and Sanitary Super- markets synonymous. Thanks to WFBR we have that image, and for the past five years, our entire radio budget has been placed on WFBR." Mr. Rosenstein is a longtime advertiser on WFBR, Baltimore, which carried more local advertising volume during the first ten months of 1963 than during any corresponding period in the station's 41 year history. You, too, can sell an important seg- ment of the Maryland market on WFBR. So join our host of friendly and happy local advertisers. Call your Blair man today. RADIO WITH REASON BALTIMORE DATEBOOK A calendar of important meetings and events in the field of communications "Indicates first or revised listing OCTOBER Oct. 28 — Chicago chapter of National Acad- emy of Television Arts and Sciences, spe- cial luncheon in tribute to Hallmark Hall of Fame TV series, Knickerbocker hotel, grand ballroom at noon. Oct. 28-30— National Electronics Confer- ence, McCormick Place, Chicago. Oct. 28 — ASCAP symposium for young composers and lyricists, 8 p.m., Lytton Center of Visual Arts, Hollywood. Irving Townsend will speak on recording of movie and TV music; Larry Shayne on the pub- lisher's function. Oct. 28-30— Third annual meeting, Institute of Broadcasting Financial Management, New York Hilton at Rockefeller Center. Speakers include Pete Cash, president of the Television Bureau of Advertising, "Television Today and Tomorrow;" Edmund Bunker, president of the Radio Advertising Bureau. "Radio Today and Tomorrow;" Robert Kingston, partner in Ernst and Ernst, New York, "Internal Control;" Warde Ogden, partner in Price Waterhouse & Co., New York, "Broadcasting Accounting — New Theory and Practices," and FCC Commis- sioner Robert E. Lee. Oct. 28-31— Public hearing on S-1666, free- dom of information bill, Senate Subcom- mittee on Administrative Practice and Pro- cedure, room 2228, New House Office build- ing, Washington, 10 a.m. each day. Oct. 28-31 — Senate Special Subcommittee on the Arts, public hearing on S. 1316 and S. 165, bills to provide federal assistance to the arts. Oct. 29 — Time Buying and Selling Seminar, sponsored bi-annually by International Ra- dio and Television Society, CBS Radio, 49 East 52nd Street, New York. Speakers in- clude Julius Barnathan, vice president and general manager of ABC-TV network, and Herbert Zeltner, vice president and media director of Lennen & Newell. Their subject will be "Broadcasting: Key to the Market- ing Era." Other speakers are Don Leonard, media director at Kudner Advertising; Robert F. Hurleigh, president of Mutual Broadcasting System; and Richard Pinkham, vice president in charge of media and pro- graming at Ted Bates & Co. Oct. 30 — Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. John Crichton, president, American Associ- ation of Advertising Agencies, is speaker. *Oct. 31 — UPI Broadcasters Association of Connecticut semi-annual meeting, at Sikor- sky Aircraft Corp.. Stratford, Conn. Oct. 31-Nov. 1 — Fall convention of the Ohio Association of Broadcasters, The Christopher Inn, Columbus. Speakers in- clude Governor James A. Rhodes and Maurie Webster, vice president and gen- eral manager of CBS Radio Spot Sales. Oct. 31-Nov. 1 — Electron Devices Meeting of the Institute of Electrical and Electronics Engineers, Sheraton Park hotel, Washing- ton. Speakers include John Hornbeck, formerly of Bell Telephone Labs and now president of Bellcom Inc., "Electron Devices for Space Applications"; Victor H. Grinich, Fairchild Semiconductors, "Why Field Ef- fect Transistors?" Program chairman for the meeting is Mason A. Clark, Hewlett-Pack- ard Associates, Palo Alto, Calif. Oct. 31-Nov. 3 — WSM's Grand Ole Opry 38th anniversary celebration. Nashville. Programing and sales discussion, Friday, Nov. 1. with Dan Scully, Leo Burnett; Cohen Williams, Martha White Mills; Joseph H. Epstein Jr., Walker Saussy Advertising, and James Faszholz, Gardner Advertising, participating. NOVEMBER Nov. 1-2 — Oregon Association of Broad- casters convention, Hilton hotel, Portland. Speakers include FCC Commissioner Lee Now . . . No. 1 . . . WVON is Chicago's leading Negro radio station! MONDAY THROUGH FRIDAY 6 AM 12 Nn 6 PM 12 Nn 6 PM 12 Mid. Pulse 30 41 29 7 AM 12 Nn 12 Nn 6 PM Hooper 17.1 27.2 1450 Kc 4E! NOTE: The data quoted are es- timates: Hooper. Chicago city only — predominantly Negro areas. August 26 thru 30. '63 and Pulse. Chicago city Negro audi- ence, July- August '63. These ratings are subject to limita- tions of sample size and other qualifications which are avail- able on request. Voice of the Negro 1.000 watts Nun Directional or call B DORE aitetielci Lloyd Webb, Commercial Manogei =i «.p,...0i..i,._Nrc 312-847-2600 OF THIS RICH AGRICULTURAL AND INDUSTRIAL MARKET -TV Represented by FOR DOMINANT COVERAGE OF NORTHERN ILLINOIS and SOUTHERN WISCONSIN h-r television, inc. CHANNEL^ 3 ROCKFORD J. M. BAISCH Vice Ptei. t Gen. Mgr. 20 BROADCASTING, October 28, 1963 Only the sunshine covers South Florida better than WTVJ i^^^gm^l^^^^ South. Florida's Largest Daily Circulation WTVJ A WOMETCO ENTERPRISES. IXC. Station Represented Nationally gft by Peters, Griffin, Woodward, Inc. WAPI-TV OWNS EVERY MAJOR FEATURE FILM PACKAGE! Examples of WAPI-TV's exciting film packages that will be seen on: Friday Night Movie (Fridays, 9:00 PM) Hollywood Hit Parade (Monday-Friday, 1:00 PM to 2:30 PM) Best of Hollywood (Monday— Friday, 11:30 PM to conclusion) Seven Arts-Vol. 1, 3, 4, 5, 7 Screen Gems— Post '48 Screen Gems— Group 6 Columbia— Post '50 Selznick Movie Theatre MGM Library RKO Library Paramount Library NTA— Santa Monica Features NTA— Wilshire Features NTA-61 for 61 NTA— Sunset Features Warner I Showcase for 60's Warner II Embassy WAPI-TV BIRMINGHAM, ALABAMA WAPI-TV: represented by Harrington, Righter and Parsons, Inc. Loevinger; Victor Diehm, RAB board chair- man; Edward Argow, McGavren-Guild; Thomas Swafford, KDEF Albuquerque, N. M.; Edmund Bunker, RAB president; Larry Cervone, Gates Radio Co.; Howard Bell, NAB; Ray Johnson, KMED-TV Med- ford, Ore., and Paul McKee, Pacific Power & Light Co., Portland. Nov. 4 — Hollywood Advertising Club, lunch- eon meeting, Hollywood-Roosevelt, 12 noon. John Guedel. radio-TV producer and vice president of the Hollywood museum, will speak on "The Most Unusual Museum In The World." Nov. 4-5 — Central Canadian Broadcasters Association management and engineering convention, Royal York hotel, Toronto. •Nov. 6 — Annual meeting of Maine As- sociation of Broadcasters, Eastland hotel, Portland, Me. Among the speakers will be Paul Comstock of the National Association of Broadcasters. ♦Nov. 6-8— Hearing on bills to block FCC from regulating commercial time, House Communications Subcommittee. Witnesses not announced, but National Association of Broadcasters President LeRoy Collins and FCC Chairman E. William Henry are ex- pected to testify. Nov. 6-8 — American Association of Adver- tising Agencies (AAAA) eastern annual conference, Waldorf-Astoria, New York. "Going public" by agencies, changes in the consumer society, untapped reservoirs of research, "creative youth," new product advertising and "the expanding Negro mar- ket and its importance" are among subjects on agenda. Nov. 6-9 — National convention of Sigma Delta Chi. professional journalistic society, Golden Triangle Motel, Norfolk, Va. Key- note speaker will be Barry Bingham, editor and publisher of the Louisville Courier- Journal & Times. Other speakers include Dr. Glenn Seaborg, chairman of the Atomic Energy Commission; Turner Catledge, man- aging editor of the New York Times; Blair Clark, vice president and general manager of CBS News; Palmer Hoyt, pub- lisher of the Denver Post; Walter Cronkite, CBS news correspondent; Gardner Cowles. publisher of the Des Moines Register & Tribune and Look Magazine; and Charles Ferguson, senior editor of Reader's Digest. Nov. 7-8 — Sixth annual Freedom of Infor- mation Conference, sponsored by University of Missouri School of Journalism, Jay H. Neff auditorium, Columbia, Mo. Nov. 7-8 — College Majors Conference, series of seminars for college seniors major- ing in broadcasting and advertising, spon- sored by International Radio and Tele- vision Society, Hotel Roosevelt, New York. Nov. 7-9— Annual fall meeting of the Washington State Association of Broad- casters, Ridpath hotel, Spokane. ♦Nov. 8 — Technical committee meeting of Association of Maximum Service Telecasters, WSM-TV headquarters, 301 Seventh Ave., Nashville, Tenn. ♦Nov. 8-9 — Conference on News Coverage of the Courts, co-sponsored by Oregon Associa- tion of Broadcasters, Eugene hotel, Eugene, Ore. Nov. 8-10— California Exposition of Amer- ican Progress (acknowledging the Negro consumer) 12 noon to 10 p.m.. Long Beach Sports Arena, Long Beach, Calif. Nov. 10— Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Norfolk, Va. Nov. 10-12 — ACRTF Convention, Quebec City. Canada. Nov. 10-13— Annual meeting of the Asso- ciation of National Advertisers, The Home- stead, Hot Springs. Va. Nov. 11-13— Fall radio meeting, sponsored by Electronic Industries Association Engi- neering Department. Among speakers will be Charles F. Home, EIA president, and Rear Admiral B. F. Roeder, assistant chief 22 (DATEBOOK) BROADCASTING, October 28, 1963 A 16-YEAR PIONEER LOOKS TO NEW HORIZONS The FIRST television station on the air in Baltimore— and Maryland— and the second in the nation to join the CBS Television Net- work. . .starts its 17th year. . .with enlarged production facilities for advertisers . . . new programming concepts . . . expanded public service to the city and state ... in its recently completed station, one of America's finest. SUNPAPERS TELEVISION CHANNEL 2, BALTIMORE, MARYLAND In Maryland Most People Watch W MAR -TV TELEVISION PARK, BALTIMORE 12, MD. Represented Nationally by THE KATZ AGENCY, INC. 1 Shown on the handsome canti- levered staircase in the main lobby of WMAR-TV are some of Channel 2's on-air personali- ties. From left to right: Ron Meroney, Sylvia Scott, Dave Stickle, Kathy, Don Bruchey, Dick Strader, Jack Dawson. 2,3 Two 45' x 65' studios, with duplicate lighting, camera and control facilities, comprise the inner core of the WMAR-TV production center. Each studio can seat an audience of 200 people. 4 WMAR-TV's experienced mo- bile crews, working with a variety of the most modern equipment, TV and sound-film cameras, printers, processors, fully equipped station wagons, two remote units for on-the- spot "live" and tape pro- gramming, prepare regularly scheduled daily news pro- grams. A total of 3,427 "live" pick-ups have been made since the station's inaugural pro- gram on October 27, 1947. 5 A revolving turntable is avail- able for "on-camera" showing of automobiles, appliances, fashion shows, etc. An out- door studio is also available. 6 To accommodate kitchen-type productions, each of the stu- dios has a direct connection with water, gas and drainage facilities. A completely equip- ped portable kitchen is used "on-camera" for women's ser- vice programs. 7 An unusual feature is the sep- arate "food preparation cen- ter" where foods can conveniently be prepared "off- camera". Both kitchens are available to advertisers for "live" or taped commercials. 8 Studio "A" and Studio "B" control booths are adjacent to "Master Control", and over- look the studios they control. 9 The WMAR-TV videotape cen- ter, located within the "Master Control" area, is equipped with three RCA videotape units. "Master Control" is a large central area on the second floor overlooking the studios. Here are three videotape ma- chines, projection facilities to handle black and white and color programs, two control booths, announce booths, cli- ents' viewing rooms and as- sociated equipment providing maximum flexibility of opera- tions. In Maryland Most People Watch W MAR -TV CHANNEL 2 — SUNPAPERS TELEVISION WMARyland encompasses 22,540 densely populated square miles of land area- one of the nation's top mar- kets! PENNSYLVANIA WMAR-TV's conference/ viewing room serves multi- ple purposes. Clients may view films, videotapes or programs in privacy. An electrically operated motion picture screen drops from the ceiling when needed. Three monitors, with ten operating positions, can be dialed to receive any video channel within the building whether black or white or color or on-air programs of other local stations. Adjoin- ing the conference room is a compact pantry where food is prepared and served at luncheon meetings. ^ \ MARYLAND \ VIRGINIA 100^% The main lobby in WMAR- TV's new facility is 60' long and 30' wide. It extends the width of the building, separating the office area from the production cen- ter, with outside entrances at either end. The lobby section is two floors high terminating in a rectangu- lar roof sky light. A white cantilevered stairway is in this central area and over- looks a pool decorated by tropical plants. In Maryland Most People Watch WMAR-TV TELEVISION PARK, BALTIMORE 12, MD. Represented Nationally by THE KATZ AGENCY, INC. Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff WM£~3 B RO AD CASTI N G THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson, David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. HoUywood- 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. *Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. BROADCASTING, October 28, 1963 of naval operations in charge of communi- cations. Manager hotel, Rochester, N. Y. Nov. 12 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Omaha, Neb. Nov. 12— Group W (Westinghouse Broad- casting Co.) public service conference, Cleveland. FCC Chairman E. William Henry will be luncheon speaker. Nov. 14— Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Memphis, Tenn. Nov. 16 — Advertising Career Conference, sponsored by the Advertising Women of New York Foundation Inc., Commodore ho- tel. Speakers include Chet Posey, senior vice president at McCann-Erickson, and Jean Rindlaub, vice president of BBDO. Nov. 16 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Hartford, Conn. Nov. 16— Annual meeting of UPI Broad- casters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming As- sociated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. Nov. 17-20 — National Association of Edu- cational Broadcasters national convention, Hotel Schroeder, Milwaukee, Wis. Banquet speaker is FCC Chairman E. William Henry. Other speakers include Robert Lewis Shayon ("Responsibility in Educational Broadcast- ing"), radio-TV critic for the Saturday Review, and Arthur Sylvester ("Broadcast- ing Public Affairs"), assistant secretary of defense for public affairs. Nov. 17-20 — Broadcasters Promotion As- sociation annual convention, Jack Tar hotel, San Francisco. Joseph P. Constantino, KTVU(TV) Oakland-San Francisco, is con- vention general chairman. Nov. 19-21 — Television Bureau of Adver- tising holds its annual membership meet- ing, Sheraton-Blackstone hotel, Chicago. Nov. 20 — American Association of Adver- tising Agencies (AAAA) east-central re- gion meeting, Statler Hilton, Cleveland. *Nov. 21 — National Conference of Christians and Jews first annual Brotherhood Testi- monial Dinner of the Broadcasting and Mo- tion Picture Industries. Chairman: Thomas W. Sarnoff, NBC VP. Beverly Wilshire hotel, Beverly Hills, Calif. Formal. $100 a plate. Nov. 22 — National Academy of Television Arts and Sciences, New York chapter, holds "Close-Up" dinner and show lam- pooning comedian Jackie Gleason. Hilton hotel. New York. Nov. 22-23 — Combined meeting of Wis- consin Associated Press newspaper and broadcasting members, Milwaukee. DECEMBER *Dec. 2-3 — NBC Affiliates annual convention: radio meetings and radio network luncheon- presentation followed by evening banquet on Dec. 2, TV meetings and NBC Board Chair- man Robert W. Sarnoff address to joint radio-TV affiliates luncheon and an evening banquet on Dec. 3. Robert W. Kintner, NBC president, addresses radio and TV affiliates meetings. Beverly-Hilton hotel, Los Angeles. NAB CONFERENCE DATES National Association of Broad- casters fall conference dates: Nov. 14-15, Dinkier-Andrew Jack- son hotel, Nashville. Nov. 18-19, Texas hotel, Fort Worth. Nov. 21-22, Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. TELEVISION We're the national color TV leader. And our big color TV survey startled the industry when we proved that color' programs rate double the popularity of the same programs in black and white. And color commercials rate ZVz times the impression as the same commercials in black and white. WLW Television is ranked at the top in all phases of color TV— programs, pro- duction, talent, direction, sales, engi- neering. So let us tune your products to color programs and color commercials with all their golden rewards! Call your WLW TV man! CR0SLEY COLOR TV NETWORK WLW-D WLW-C WLW-T WLW-I Television Television Television Television Dayton Columbus Cincinnati Indianapolis WLW Radio— Nation's Highest Fidelity Radio Station CROSLEY BROADCASTING CORPORATION a suhsidiary of Arco 21 MONDAY MEMO from FAIRFAX CONE, Foote, Cone & Belding The hallmark of culture and commercialism When Lee Vine's voice speaks out from some millions of television sets, above a fanfare of trumpets, intoning the words "Hallmark presents," all the cliches of advertising are banished for an hour or two from the suddenly rare- fied air. The long list of famous plays and players needs only to be sampled to set the stage for this most immodest asser- tion: the Hallmark Hall of Fame, ac- knowledged by the TV industry to be its greatest continuing artistic success, also is an unsurpassed advertising success. The plays you will recall. They have included Shakespeare's "Hamlet," "Richard II," "Taming of the Shrew," "Twelfth Night," "The Tempest" and "Macbeth"; Shaw's "Man and Super- man," "The Devil's Disciple," and "Pygmalion"; Marc Connolly's "The Green Pastures," Eugene O'Neill's "Ah, Wilderness," Maxwell Anderson's "Win- terset," Jean Anouilh's "The Lark" and "Time Remembered"; and Gian Carlo Menotti's "Amahl and the Night Visi- tors," TV's first original opera. The players have been no less distin- guished: Maurice Evans, Christopher Plummer, Judith Anderson, Julie Har- ris, Alfred Lunt and Lynn Fontanne, Charles Boyer, Eli Wallach, Burgess Meridith, Hume Cronyn, Jason Robards Jr., Walter Slezak, Eva LeGallienne, Siobhan McKenna, Mary Martin, Greer Garson, Helen Hayes and Dame Edith Evans. Small wonder that the Hallmark Hall of Fame, produced and directed by the inimitable George Schaefer, is TV's most honored program. 17 Emmys ■ I think it is a fact that not once in the history of the annual awards made by the National Academy of Television Arts and Sciences has Hallmark failed to score. It is now the proud possessor of 17 of the coveted Emmys. Two years ago the academy made a special award to Joyce C. Hall for his singular contributions to the advance- ment of television through the Hall of Fame program. Today the Hall of Fame is being saluted at a special luncheon sponsored by the academy's Chicago chapter. For the last 19 years, which is how long Foote, Cone & Belding has been associated with Hallmark, the major portion of their advertising budget has been spent in broadcast. One might wonder, I suppose, in the face of much larger audiences week in and week out for such unpretentious programs as the raucous Beverly Hill- billies, the rip-roar of Gunsmoke and Bonanza, and the high jinks of the Any Griffith Show and the Lucy Show, perennial leaders, whether "quality dra- matic entertainment" may really be jus- tified. But I think the answer is clear. Sponsor Identification ■ In the first place the Hall of Fame is unique. It is one of the very few shows left that has any real benefit from sponsor identifi- cation. Almost all the rest have multi- sponsorship, which is in effect no spon- sorship at all, but only commercial par- ticipation; or, if you please, commercial circulation. The acceptance of Hallmark Hall of Fame leadership by critics and public alike is an important element in the program's value both as advertising and in public relations. Almost everyone knows Hallmark through TV. No other program receives so much attention from the newspaper critics and column- ists. None receives so much publicity in schools where millions of pupils are urged by their teachers to view it. All these are unique values in the Hall of Fame. But then a unique selling situa- tion faces Hallmark Cards. Among the clients of my company, Kraft sponsors the Perry Como Show; Johnson's Wax sponsors Red Skelton and the Garry Moore Show; General Foods, the Lucille Ball Show, Danny Thomas Show, Andy Griffith Show and Phil Silvers Show; Lever Brothers, Bing Crosby Show; Clairol, Candid Camera and Contac, Judy Garland Show. These provide the very large audiences and the frequency that is necessary to main- tain the consumer franchise of each of the products involved in daily competi- tion on the identical shelves in the very same stores and against vast advertising and merchandising expenditures and frequent drastic price cutting. These are not Hallmark problems. There are department stores and card shops and other retail establishments where Hallmark shares displays with one or more competitors. But the trend is toward exclusive displays of cards, gift wraps and party goods and the best displays belong to Hallmark Cards. The Consumer's Choice ■ Thus it is the unique problem of Hallmark adver- tising to convince shoppers not simply to make a choice between two or more brands that stand side by side in a rack but actually to pass by other brands of greeting cards, etc., in places where so much of their shopping is done (in supermarkets and variety stores, for instance) and seek out the store, wher- ever it may be, that features Hallmark. That millions of people do this every week reflects the excellence of Hallmark products, a first-rate selling organiza- tion and unqualified public confidence. That Hallmark sells in the magnitude of 5 million cards every day and is fav- ored over all other brands by as much as 1 1 -to- 1 is not happenstance. Hallmark commercials are done most- ly live with the same production staff and facilities that guarantee the drama- tic excellence of the Hall of Fame. They are placed before and after each play and between acts so that they won't interrupt either the mood or the action that provides their dramatic setting. Perhaps one of the most telling if totally unexpected remarks concerning the success of the Hallmark Hall of Fame was made last year before a Senate investigating committee. Come- dian George Jessel, testifying during the ratings investigation, said in a burst of "Jessel-like" enthusiasm, ". . . take the Hallmark Hall of Fame, for instance, I see it every week!" A statement, mind you made about a program that never in the 13 years of its existence has been seen more than half a dozen times a year. Fairfax M. Cone is chairman of the exec- utive committee and creative director of Foote, Cone & Belding, Chicago. He joined Lord & Thomas Advertising Agency in 1929 as a copywriter and rose through the ranks of that agency becoming a vice president in 1939 and creative director in 1941. When Lord & Thomas ceased operation in 1943, he and two associates — Emerson Foote and Don Belding — joined forces to establish FC&B, which is now one of the 10 largest ad agencies. 2B BROADCASTING. October 28, 1963 CO I ■ LU CO o LU LU => ± Q -J O =1 < ^ CO LU LU BROADCASTING, October 28, 1963 29 puzzle: Rosetta Stone, a part-time employee in WMAL's Bookkeeping Department, took a coke break at her desk one afternoon. Unfortunately, the coke spilled, drench- ing some figures she had been working on. When it was discovered that the sod- den leftover constituted the only Written record of an important transaction, it fell to John Curtin, Financial Account- ant and Billing Certifier, to provide a solution. Reading between the drops, he was able to decipher the following: Can you help him reconstruct this prob- lem in long division so we can get back on our regular billing schedule? Cries of delight and a small material reward will come your way. Solve client problems with a daytime spot program on WMAL-TV, ivhere every day is ladies' day. Information, news, special features, quiz shoivs — beamed toward the gals who do the buying. Harrington, Righter & Parsons, Inc. can give you the latest dope. Puzzle adaptation courtesy Dover Publications, New York, N. Y. 10014 Address answers to: Puzzle #90, WMAL-TV, Washington, D. C. 20008 wmal-tv ® Evening Star Broadcasting Company WASHINGTON, D. C. * Ok, wise guys,t we know Egyptians used Egyptian numerals and Hajftdu-Arabic numerals first showed up in Spain around\'S76 A. D. We've adjusted history a bit to make it easy for you to solve this one. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA, Harrisonburg, Va. BROADCASTING, October 28, 1963 I BROADCASTING THE BUSINESSWEEK!- Y OF TELEVISION AND RADIO October 28, 1963, Vol. 65, No. 18 WHAT OMAHA TAUGHT HENRY ■ The public has to be told what TV ought to be doing ■ It isn't enough that the people like what's on the air ■ There's need for local hearings on radio programing If television stations are to fulfill their responsibilities in meeting local programing needs, the public must play a role in the stations' programing deci- sions. And the FCC should help the public perform this function. This was the major conclusion reached last week by FCC Chairman E. William Henry in the long-awaited report on the commission's inquiry into local TV programing in Omaha, Neb., over which he presided last winter (Broadcasting, Feb. 4. et seq.). The chairman concluded that the three Omaha stations — ketv(tv), kmtv(tv) and wow-tv — "make a genuine, good faith effort to determine and meet their community's needs, interests in the lo- cal sphere." He added that these ef- forts are not limited to programs that are profitable. But, he said, no one really knows what the public wants, for this issue has not been resolved in a station-com- munity dialogue and "has barely been considered." Nobody Knows ■ He added that the same facts "underline the extraordinary arrogance of any claim — by a broad- caster, government agency or anyone else — to know, conclusively and finally, what a community's needs for television service really are." The 66-page report concludes that these facts "point to a need for further evaluation of Omaha"s needs by its tele- vision broadcasters and its citizens gen- erally." The report also makes clear, however, that Chairman Henry feels this "further evaluation" should be un- dertaken by all other TV stations and their audiences, as well. He said the Omaha inquiry revealed many "obstacles" to the "meaningful dialogue" between broadcasters and the public that, he said, FCC policies re- quire. To remove these obstacles, he made a number of recommendations. These do not include further local TV programing inquiries — at least for now. Consider Other Hearings ■ But he did say the commission should "seri- ously consider" additional public hear- ings on other subjects. He would favor inquiries "in representative communi- ties" on the factors going into television broadcasters' decisions in selecting pro- grams, as well as on AM and FM BROADCASTING, October 28, 1963 programing. He also urged a number of commis- sion actions, some of which are already under consideration, that, he said, would enable the public to have greater famili- arity with the legal obligations and the operations of stations in their commu- nities. He would: ■ Require broadcasters to carry peri- odic announcements in prime time con- cerning their "legal duties and the pub- lic's corresponding rights." He first of- fered this suggestion in a speech in May (Broadcasting, May 6). ■ Revise the FCC's program report- ing form to make it more meaningful and useful to the commission, the pub- lic and the broadcasters. The commis- sion has been struggling with the task of revising the form for three years. ■ Require broadcasters to make avail- able to the public at their stations the applications for licenses and renewals that they file with the commission. Chairman Henry said the information would give the public a better picture of the programing carried and pro- posed by a station, as well as the sta- tion's financial ability to do more. A rulemaking embodying this proposal is now under consideration by the com- mission. ■ Require broadcasters to keep on hand for public inspection copies of the commission's annual reports on televi- sion revenues in particular communities. He said this would enable interested viewers to assess the "capabilities of their television stations." The chairman conceded that broad- casting "cannot be a full-time preoccu- pation for the public at large" and that programing decision cannot be made by a "sort of town meeting," in which all citizens have a voice. He also said a station "is free to make its own judgment, and in fact use its own imagination concerning community needs, over and above those that are pressed upon it by members of the public." But, he said, "The essential fact dem- onstrated by this inquiry is that mem- bers of the public need and are en- titled to help from the commission and the broadcaster — help in obtaining knowledge of the relevant facts and help in articulating their own needs and 31 WHAT OMAHA TAUGHT HENRY continued those of the community as a whole." He said such help could make a broad- caster-public dialogue an effective basis for program planning. Significance Grows ■ The report and its recommendations are more signifi- cant now than would have been ex- pected at the time the Omaha hearing was begun. At that time, the presiding officer was merely the junior member of the commission, with only five months service in the agency behind him. Today he is chairman, with the additional leverage that position gives him in implementing his suggestions. The report makes the point that rat- ings, which are relied on by the Omaha stations as one means of determining public wants, should not be given much weight as a factor in evaluating the service a station should provide. Chairman Henry said that however reliable ratings may be — and congres- sional investigations, he noted, have cast doubt on their reliability — they do not reflect audience desires for pro- grams beyond those already broadcast. Furthermore, he said, they "fail to measure the broader public interest." The value to a community of some lo- cal programs — both in entertainment and public affairs fields — cannot be measured in terms of audience size, he said. Controversial ■ The Omaha hearing followed one held last year in Chicago under Commissioner Robert E. Lee. Both touched off heated controversy, with members of Congress, as well as industry spokesmen, accusing the com- mission of meddling in local affairs and with attempting to dictate programing. Chairman Henry didn't refer to this criticism directly. But he defended lo- cal inquiries as a means of giving the commission an opportunity "to gain a 'grass roots' insight into the thinking of community leaders and the public at large concerning the local service they receive." He said the commission, which at- tempts "to keep in touch with the thinking of the broadcasting industry," has at least "as heavy an obligation to keep in touch with the thinking of the public for whose sake the FCC was created." He also said the commission's con- cern with local programing is dictated by two considerations — requirements imposed on it by the Communications Act and the fact that far more frequen- cies have been allocated for broadcast- ing than would be necessary to provide the country with network programs. "The public," he said, "has paid dear- ly, in terms of available frequencies. Its bargain would be hollow indeed if those authorized to operate local broadcast stations made no effort to produce lo- cal programs, and operated their facil- ities solely as outlets for programs pro- duced in Hollywood and New York." Network Useful ■ He acknowledged that network and other nationally dis- tributed programs serve a useful pur- pose. But, he said, the Communica- tions Act "recognizes a public interest in the preservation and strengthening of indigenous local institutions — in the service of needs and interests that dis- tinguish one's home town from all other spots on the map." The chairman determined, however, that in view of the information already obtained in the Chicago and Omaha hearings there is no pressing need for further local TV inquiries now. Whose Criteria? ■ But he suggests hearings in other areas. In view of the commission's action in banning option time (Broadcasting, June 3), he said, the commission should know more about the criteria used by TV broad- casters in selecting network and syndi- cated programs, the degree of initiative licensees exercise and the extent to which this is affected by the views of community leaders. He also said the commission should learn more about the manner in which AM and FM radio stations are deter- mining and meeting community needs and interests. "The time has long since passed," he said, "when it was enough to note that the advent of television has forced a new role upon radio. We need to know what the role is and what it might reasonably become." In a lengthy analysis of the Omaha stations' programing, Chairman Henry discusses the question that has become a controversial one in the consideration of renewal applications — the schedul- ing of local live programing. Liked Omaha Programs ■ "Funda- mentally," he said, this "must be re- solved by the stations themselves and the community." He noted that the "great majority of the community wit- nesses in this proceeding" approved of the Omaha stations' service in this area. But, he said, he was disturbed by the fact that the stations' programing judg- ments were not based on qualitative studies of viewer desires. He also said the stations have not experimented with programing to test viewer reaction and that broadcasters' discussions with com- munity leaders were "obscured" by the lack of public knowledge of the sta- tions' responsibilities. "There was a tendency on the part of witnesses for local organizations," he said at one point in the report, "to view any station effort in their behalf as an act of generosity which the station had no duty to perform." He noted the only local programs regularly scheduled in prime time in Omaha were news and sports. The sta- tions were reported to have said that, outside of these shows, they didn't feel they could produce anything that would be as popular as network, syndicated, or feature film presentations. They didn't argue that they couldn't afford to schedule less popular shows in prime time, according to the report. But they were said to have maintained that daytime scheduling is just as effective, that programs appealing only to minor- ity audiences are not entitled to the most effective scheduling, or that their local "specials" — some of which do ap- pear in prime time — are more effective than anything they can produce on a regular basis. The program reporting form revisions suggested by Chairman Henry would, among other things, require a concise portrayal of station programing in prime And now a word from our government FCC Chairman E. William Henry has provided a tentative script to go along with his recommendation that television stations make periodic an- nouncements, in prime time, con- cerning their "responsibilities" to the public (see story on page 31). "Station , Channel , is licensed by the Federal Communications Commission to the community of and surrounding areas, his suggested script begins." This means that we have a legal duty to determine the kinds of television programs this community wants and needs and to provide those programs to the best of our ability. "Members of the public who want information about our program plans and operations may inspect the ap- plications we have filed with the Federal Communications Commis- sion at our studios at be- tween the hours of and "We welcome your comments and letters about our programing. Your opinions are important to us as we strive to bring you the programs you want." The mention of applications is a reference to another of the chair- man's recommendations — that copies of such documents submitted to the FCC be made available by television station's for local inspection by any- one who asks to see them. 32 (LEAD STORY) BROADCASTING, October 28, 1963 time versus other times of day. Biggest Audience ■ "For millions of Americans," he said, "'television con- sists primarily of the programs that ap- pear on their sets during prime evening hours. A description of television pro- graming that fails to take account of this fact paints a picture that would be unrecognizable to a viewer, or an ad- vertiser." Other proposed changes would re- quire broadcasters to list important community issues, to report on pro- grams carried less frequently than once a week on which the broadcaster relies to serve a community need, and to break down their programing depart- ment employes in terms of their gen- eral functions (producer-directors, floor managers, newscasters, newsmen, an- nouncers) and list employes available to help local groups create programs. His proposals also include a revision in the definition of local programing to permit separate reporting of local seg- ments in programs that are not pre- dominantly local in origin, and a pro- vision for the separate reporting of pro- grams produced by another, independ- ently owned station. BROADCAST ADVERTISING Spot TV determines new products' fate RECORD NUMBER LAUNCHED ON TELEVISION SINCE BEGINNING OF YEAR A record number of new products* are being tested in spot TV in 1963 and will contribute heavily to the peak billing the medium is expected to achieve this year. During the first six months of the year, approximately 165 new products became active in spot TV. Although authorities last week would not predict the total number to be reached by the end of December, a conservative guess is that the aggregate will be^in excess of 300. Spot TV volume has been up appre- ciably over 1962 during the first two quarters of this year. The first-quarter estimates from the Television Bureau of Advertising show that spot TV business rose by 20% to S219.7 million while the second quarter volume rose to S223.1 million, an increase of 18.5% over the comparable 1962 quarter. Though figures are not available for the third quarter, there are encouraging signs that this period and the remainder of the year will push spot TV volume to peak levels. The importance of new product cam- paigns to spot TV's volume was under- lined last week in a study made by Ed- ward Petry & Co. (story below). It points up that the SI 16 million gain in spot TV volume between 1959 and 1962 can be traced largely to introduc- tory campaigns in spot TV and asserts that the medium is the dominant one Testing new products accounts for gain in spot TV volume nee 1959 are contributing to spot TV A study prepared by the Televi- sion Division of Edward Petry & Co. attributes the $116 million increase in spot TV volume from 1959 to 1962 largely to campaigns introduc- ing new consumer products. Titled Spearheading the New Product Boom of the Sixties, the 17- page report, which was distributed last week to advertisers and agen- cies, analyzes media trends in the food, drug, cosmetic-toiletry and laundry products fields. It was stressed that 80% of all new prod- ucts are concentrated in these cate- gories. The report notes that the nation's largest packaged goods advertisers also are the most new-product con- scious, with the 10 leading adver- tisers (grocery, drug and cosmetic products) in 1962 having marketed 140 new brands since 1959. While these companies increased their spending in the measured media by an average 18% between 1959 and 1962, they expanded their spot TV investment by 60%, amounting to a S69.5 million gain over the period. In contrast, network TV expendi- tures for new products rose by S29.8 million and magazines by S700.000 while newspapers declined by S19 million over the same three vears. Here is how products introduced si growth among the Top Ten:' Company Spot TV Increase 1962 over 1959 New Product Spot TV Procter & Gamble $15,199,060 $13,406,200 Genera] Foods 7,321.150 1.329,400 American Home Products 771,130 2.117.420 Lever Brothers 7.960.440 4.086.180 Bristol Myers 6.689.330 3.465.370 Colgate Palmolive 8.897,930 12.524.080 General Mills 6.342.690 3.038.400 Campbell 5.479,400 3.401.460 Alberto-Culver 9.619.860 6.855.340 Kellogg 1.063.020 730.350** $69,344,010 $50,954,200 *TvB-Rorabaugh ""Estimated The importance of new product campaigns in spurring spot TV growth is underlined in a section of the report, which itemizes the over- all spot TV increase for 1962 over 1959 for the 10 leading- companies and compares this total with the new product spot TV spending. For ex- ample, the Procter & Gamble in- crease was almost Si 5.2 million, of which SI 3.-4 million was contributed by new product spot TV spending. For the 10 leading companies the 1962 spot TV increase amounted to S69.3 million, of which almost $51 million could be traced to new prod- uct spot TV investment. The largest new product spot TV advertisers in 1962 were Procter & Gamble, $13.4 million; Colgate- Palmolive, $12.5 million and Al- berto-Culver, $6.9 million. The re- port cites other examples of the key role of new product spot TV, stress- ing that between 80% and 100% of the 1962 spot TV expenditures of Johnson & Johnson, Menley- James. Pfizer, Heinz, Shulton, Aero- sol Corp.. Armstrong Cork and J. Nelson Prewitt were in support of new products. The study lists 21 brands intro- duced since 1959 which received more than $1 million in spot TV support in 1962. These products, including Salvo, Soaky, Ajax liquid. Contac and Knorr soup, accounted for more than $40 million in spot TV spending last year, according to the Petrv studv. BROADCASTING, October 28, 1963 33 for test marketing of products. A check with leading advertising agencies and station rep companies in- dicates that one reason for the increas- ing volume of new products is a move- ment toward diversification, particularly by the large packaged goods manufac- turers. Typical of this trend is Philip Morris entering the razor blade field and Borden's moving more heavily into the prepared foods and cosmetic areas among others. New Pattern ■ One rep explained that a pattern emerging in new product introduction was this: the use of spot TV as a test, the subsequent use of network TV on the franchises held by these advertisers, most of which market multiple-brands and later, the re-use of spot TV in flights throughout the year. The multiple-brand advertisers domi- nate the field of new products and the use of spot TV. For example, accord- ing to the Petry study, the leaders in brand introduction from 1959 through 1962 are the top users of spot TV. In a three-year period the number of brands (not including the various prod- uct types within each brand) introduced by the leaders were as follows: Colgate- Palmolive, 20; Procter & Gamble, 18; Lever Brothers, 18; American Home Products, 17; General Foods, 16; Gen- eral Mills, 16; Bristol-Myers, 13; Alber- to-Culver, 10; Campbell Soup, 7 and Kellogg, 5. Sample Of Tests ■ Though the mul- tiple advertisers predominate in new product testing on spot TV, other spon- sors also are active from time to time. A sampling of some of the test cam- paigns launched in recent months fol- lows: The Borden Co. is in the process of introducing 16 new products in test campaigns, using spot TV and other media, and many of them are products that veer away from the established Borden line. Among them are instant omelette mixes, None Such Pie fillings, Butterhor refrigeratory-type packaged rolls, Bif Ten flaky biscuits, None Such frozen pies, and None Such brandy and rum ready-to-use-mince pies. These are han- dled by Benton & Bowles, New York, and are being tested in several Midwest and New England markets. Pillsbury is testing a line of 20 differ- ent family suppers in spot TV in To- peka, Kans., and Springfield, Mo. The agency is Campbell-Mithun, Minneap- olis. Cudahy is introducing via spot TV and other media its new Bar S mar- garine, testing in Phoenix, Ariz., Ta- coma, Yakima, Seattle and Spokane, Wash., Portland and Eugene, Ore., and San Diego. The agency is Knox Reeves, Minneapolis. Alberto-Culver Co. and Iodent Chemical Co. joined hands to introduce fluoride toothpastes designed specifical- ly for children. One product called Mighty White (BBDO) was tested this summer in Seattle and Portland, Ore., while the other, Iodent lunior (W. B. Doner) was tried out in Detroit. Brown & Williamson is marketing two new cigarettes — Breeze and Avalon — with spot TV for the former in Dal- COMMERCIAL PREVIEW: B/4 to smooth engines in 12 markets A campaign for newly introduced B/4 engine additives is being launched by B/4 Laboratories, Indianapolis, using spot television as the basic ad- vertising medium and spot radio as supplementary. According to Richard MacGill, ac- count supervisor, Caldwell, Larkin & Sidener-Van Riper Inc., Indianap- olis, the agency for B/4, the four new engine additives will be introduced shortly in 12 major markets in a series of 10-second, 20-second and one-minute announcements. The public will be introduced to the new products on a market-by- market basis — 15 cities expected at first in a geographic spread, and by next spring, the advertiser hopes its national distribution will be com- plete. Spot TV is earmarked for the heaviest advertising support. In the introduction, B/4 will use 15 weekly TV announcements in each market on a 26-week basis, with 20- 25 radio spots weekly for a firm 26 weeks. Commercials were prepared for B/4 Laboratories by Film-makers, Chicago, under the supervision of Mr. MacGill. The agency and client, working with the production com- pany, developed sales copy that is in rhvme and which synchronizes with key visual devices. In one com- mercial for the new B/4 Valve Aid (frees sticking valves) an automobile drives a six-block area. As the blocks are counted off, the theme is used: "You'll be for B/4 before you drive six city blocks." Other com- mercials are themed similarly on a "count-down" basis. The radio-TV commercials are di- rected at a predominately male audi- ence, with stress on weekend sports programs for TV and commuter hours on radio. The additives are being distributed through gasoline service stations. Other additives in addition to the valve aid: an oil conditioner, an oil cleaner and a carburetor cleaner. 34 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 ALL 8 IOWA METRO AREAS, COMBINED, account for only 59.1% of DRUG SALES in Iowa Plus It's entirely possible that 100% of your actual ship- ments into "Iowa Plus" are made to distributors in Iowa's 8 metro areas — but don't forget that these 8 areas, combined, account for only 59.1% of con- sumers' drug purchases in these 117 counties.* The Des Moines metro area, for example, accounts for 16.9% of retail drug sales. This is of course important, but it leaves 42.2% to be divided among 7 other metro areas — and another 40.9% from out- side any Iowa metro area! * WHO Radio covers 5 of Iowa's 8 metro areas — covers 808,480 radio homes in "Iowa Plus" — has daily listenership in 239,000 homes (more than all five other radio stations in Des Moines combined, jar more than any other station in the state).** In fact, only 22 other radio markets in America contain more people than WHO Radio's NCS '61. Ask PGW for all the spectacular facts. *These figures are for Sales Management's newly-defined and frequently larger metro areas, as found in the 1963 Survey of Buying Power Issue. **NCS '61, updated by SRDS, '62 ULPHO for Iowa PLUS ! Des Moines . . . 50,000 Watts . . . NBC Affiliate Peters, Griffin, Woodward, Inc., National Representatives BROADCASTING, October 28, 1963 35 las, Fort Worth and Waco, Tex. and for the latter in San Francisco, Oakland and Sacramento. The agency is Ted Bates & Co. Detergent Launched ■ Colgate-Palm- olive Co. has been testing a new deter- gent, Spree, utilizing a 60-second spot in Denver (via D'Arcy Advertising) and a new deodorant for women, Barri- er, using spot TV in Montgomery, Ala.; Atlanta and Savannah, Ga. and Corpus Christi, Tex. (via Norman, Craig & Kummel). Iron City Brewery launched its draft beer in a can with TV spots in Pitts- burgh in September. The agency is Ketchum, McLeod & Grove, Pittsburgh. Caryl Richards Inc., New York, is introducing Just Wonderful hair spray in TV spots in Syracuse, San Diego, Houston, Denver, Minneapolis and In- dianapolis. Agency is Pritchard, Wood Inc., New York. General Mills, through Doyle Dane Bernbach, New York, has introduced three new rice products by spot TV in top markets across the U. S. The new products are Rice Milanese, Rice Va- lenciana and Rice Provence — all intro- duced together by 60-second spots in a sectional campaign. The first flight of the drive officially ended Oct. 20 after five weeks, and a second campaign segment, this one for three weeks, is scheduled to get under- way Nov. 5. A third segment is in the works, but no dates have been set. Lever Products ■ Lever Bros., through Ogilvy, Benson & Mather Inc., New York, is using spot TV for two new products — now being displayed in test markets. Dove shampoo is being intro- duced on three stations in Dallas, three stations in Columbus, Ohio, and four stations in Minneapolis. The shampoo's campaign, devoted to nighttime 60-sec- ond spots, has been running since last March, and no cutoff has been sched- uled. Another new Lever product, Dove liquid for dishes, is being tested with 60-second spots on three stations in Denver. This campaign was started in October and has no planned cutoff date. Ogilvy, Benson & Mather is also using spot TV for General Food's new dog food product, Prime. The new product is being seen on fringe 60- second spots and prime 20-second spots in Denver and Cleveland — both test markets. The Prime campaign started this month and will continue indefinite- ly. Sullivan, Stauffer, Colwell & Bayles, New York, reports that it has handled the introduction of at least four new products over spot TV this year. New product names displayed in major mar- kets on 60-second spots by SSCB are: Montclair cigarettes, American Tobacco Co.; Lever Final Touch; cold water All; and Silver Dust laundry detergent, Low-nicotine cigarette A new low-tar, low-nicotine cigarette called "Gemini" is be- ing introduced in selected mar- kets, starting next month. It will be priced at 50 cents per package and hopes to secure a place for itself among the "class market" of smokers. Budget for the first nine months is about $250,000 and media plans now include class magazines and radio sta- tions of the "good music type." The product is being manufac- tured by Adriatic Group Ltd. The agency is Kudner Advertising, New York. As distribution spreads and sales mount, televi- sion may be added, an agency spokesman said. all from Lever Bros. Noxzema Cover- girl Lipstick, from the Noxzema Chem- ical Co., is being introduced now by spot TV in a test market. New Cosmetics ■ The Borden Com- pany is introducing a new line of cos- metics especially produced for sensitive skin — Marcelle. The new line is being promoted in eight markets on spot TV: Detroit, Cleveland, Pittsburgh, Colum- bus, Kalamazoo, Grand Rapids, Cin- cinnati and Youngstown. The cam- paign is expected to run for approxi- mately 13 weeks with an expanded campaign being planned after the 13 week period. Agency is Lynn Baker Inc., New York. Jack Winter sports clothes is using spot TV to promote its stretch pants. The campaign is expected to begin in early November and the market list is now being drawn up. The agency, Chirug & Cairns, expects to use ap- proximately 12 markets. La Rosa's new Mac 'n Rice is being test-marketed in the New York area in a campaign that includes 37 spots per week on wcbs-tv, seven on wor-tv and six on wnew-tv. The campaign is due for expansion later in the year. Agency is Hicks & Greist, New York. Dixie Cup bathroom dispensers are being promoted with spot TV in 8-10 markets. The campaign began in early 1963. Among other products reported in tests in spot TV, some in a large num- ber of markets and others in a few, are General Mills' Wondra instant flour (Dancer-Fitzgerald-Sample); Scott Pa- per's Cut Rite aluminum foil (J. Walter Thompson); Whitehall Laboratories, Denalon denture cleanser (Ted Bates); Alberto-Culver's New Dawn color shampoo (Compton); Johnson & John- son's bi-phase antacid (Norman, Craig & Kummel) and Maradel's Tenderlip medicated lipstick (Mogul, Williams & Saylor). Agency executives back radio for sales FACTS TO DISPEL RADIO MYTHS PRESENTED TO BUYERS The CBS Radio network put its 1964 sales presentation on display last week in showings before close to 500 agency executives and newsmen at a series of three luncheons in New York. During the next several weeks it will be shown to similar groups in Chicago. St. Louis, Minneapolis, Los Angeles, San Fran- cisco, Philadelphia, Boston and other principal cities. The color slide-and-film presentation, pre-previewed by CBS Radio network affiliates at their annual convention early this month, cites facts to dispel radio "myths, legends and old-wives tales" — that "television has replaced radio," that radio is a teen-agers' (or old people's) medium, that network radio is on the Among those who saw the CBS Radio 1964 sales presentation were (I to r) Robert H. Boulware, vice president of Fletcher Richards, Calkins and Hold- en; Bill Wernicke, vice president of Geyer, Morey, Ballard; James J. Del- aney, advertising manager of Sinclair Refining Co., and Jack Stroud, CBS Radio sportscaster and member of the New York Giants. 36 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 . . . the tenth largest consumer market in America Within about an hour's drive of Dayton are seven metropolitan areas ... three and one- half million people... a buying potential of seven billion dollars. That's Megacity 70-75 . . . tenth largest consumer market in America! A huge segment of this market lies within the powerful range of WHIO-TV, AM, FM . . . a seg- ment long partisan to these stations. Let George P. Hollingbery tell you how to best employ their selling power — individually or in combination. WHIO-AM-FM Associated with WSB, WSB-TV, Atlanta, Georgia, WSOC, WSOC-TV, Charlotte, North Carolina . and WIOD-AM-FM, Miami, Florida BROADCASTING, October 28, 1963 37 ANOTHER VALUABLE ADVERTISING OPPORTUNITY ON WNBC-TV N EW YORK Delivers substantial all-family audience at reasonable cost; plus an exceptional community relations- public service bonus. HERE'S HOW IT WORKS YOU BUY full sponsorship ($5400 net commissionable) or half sponsorship ($2700) of this live local show which translates the excitement of high school sports into a fast-paced scho- lastic quiz. Art James is host, 6:30-7 PM, Sunday. YOU GET, with full sponsor- ship, four :60 commercials plus opening and closing billboards; for half sponsorship, two :60 spots and one billboard. PLUS the proven audience ap- peal of a program that repre- sents a unique fusion of family entertainment and creative pub- lic service. IT GIVES YOU MORE FOR YOUR TELEVISION DOLLAR Ask your WNBOTV or NBC Spot Sales Representative for complete details. WNBC-TV NEW YORK rocks, too complicated to buy or just can't sell products without pictures (Broadcasting, Oct. 7). It also presents leading agency and advertiser executives in testimonials to radio. Among them: Paul Harper Jr., president of Need- ham, Louis & Brorby: "Our agency will be placing over $3 million in network radio this year. Network radio fills a particular media need for some of our clients and has proven it sells their mer- chandise." Bill Mennen, vice president, Mennen Co.: "dollar for dollar, radio has done more for our sales than any other medium." Jack Izzard, advertising director, Chevrolet: "we believe in radio — we sell a radio with practically every car we make. And we buy radio to sell our- selves— and for 10 years now we've been on the CBS Radio network." Jim Delaney, Sinclair Oil: "Sinclair has been using radio ever since the dinosaur age. It pays off for us." George J. Arkedis, sales vice presi- dent of the CBS Radio network, intro- duced the presentation, reported a re- surgence in network radio business and attributed the new interest to a number of factors. These included a growing number of new products on the market, the general population growth, and an increasing awareness that "no one medi- um is the answer to a sales problem." The presentation was written and di- rected by Gordon Auchincloss and pro- duced by Leon Luxenberg, director of sales promotion, under the supervision of W. Thomas Dawson, information services vice president of CBS Radio. Agencies are called small businesses The agency business is "a small- business," and mostly it's a people busi- ness, John Crichton, president of the American Association of Advertising Agencies, said in a speech prepared for delivery at the annual Chicago confer- ence of the Associated Business Publi- cations last Friday (Oct. 25). He noted the average net profit of 4A member agencies amounts to 3.39% of gross income. And the median 4A agency "bills $1.5 million or less, has 25 or fewer employes, and has a gross income of $250,000 or less." The big- gest expense item is people, with payroll accounting for almost 70% of costs, and entertainment "is the only item of agen- cy cost to be reduced significantly in six years." Entertainment amounts to about 1.7% of gross income, down 20% from six years ago and "far smaller than gossip would make you think," Mr. Crichton said. He put miscellaneous Metropolitan areas A complete list of the 219 standard metropolitan statistical areas, as approved by the Bureau of the Budget, is on page 85. The table includes revisions to the 58 areas announced by the bureau two weeks ago (Broadcasting, Oct. 21) as well as the addition of four new areas. expenses, including taxes, at 17%. He assured the business paper repre- sentatives that studies have disproved the "misimpression" that agencies can't make money from handling advertising in business papers, and offered sugges- tions for improving the agency-business paper relationship. Business papers he said, "are an in- dispensable communications medium in our kind of society" and "an irreplace- able advertising medium as well." William A. Marsteller, chairman of Marsteller Inc., New York, another speaker at the ABP conference, called again for improved agency-media liai- son and an appreciation of both com- mission and fee systems of agency com- pensation. Mr. Marsteller, who is also chairman of the 4A board's committee on media policy, had voiced similar suggestions two weeks ago at the 4A's regional meeting in Chicago (Broadcasting, Oct. 21). He repeated the charge that too many agency people are "being bred to look upon media representatives as a nui- sance." Addressing himself once more to the subject of commissions, Mr. Marsteller noted that "if a medium believes that advertising agency health is essential to the economics of its business ... if it believes agencies perform a service in keeping with what it pays them, then there is a reason for it to allow com- missions to agencies." Agency appointments . . . ■ Katu-tv Portland, Ore., has appoint- ed Geyer, Morey, Ballard as advertis- ing agency. ■ Grandma's Spanish Seasoning Co., San Francisco, has appointed Resor- Anderson-Etcetera, Oakland, Calif., as its advertising-sales promotion agency. While no budget figures were given, it was indicated that radio and newspa- pers probably would be the primary advertising vehicles. An interim sched- ule of one-minute participations on the Evangaline Baker Show over knbr San Francisco is now underway. ■ Western 65 Health Insurance Asso- ciation names BBDO, Los Angeles. 38 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 VOLUME 8- "FILMS OF THE 50V NOW FOR TV FORTY-TWO OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS TOM EWELL SHEREE NORTH RITA MORENO SEVEN ARTS ASSOCIATED CORP. a subsidiary of seven arts productions, ltd. NEW YORK: 200 Park Avenue YUkon 6-1717 CHICAGO: 4630 Estes. LinccJnwood, HL ORchard 4-5105 DALLAS: 5641 Chariest on Drive ADams 9 2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks. Cain". STate 8-8276 TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND: ?4 Berkeley Sq. Hyde Park 0671 Distributed outside of the Unrted States and Canada Cable: SEVEN LON London For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request ALL-MEDIA AUDIT LOOMS Boggs suggests Audit Bureau of Circulations might expand into 'Advertising Audit Bureau' Should the Audit Bureau of Circula- tions expand its horizon beyond its long historic role exclusively within the print media field and also provide a similar auditing function for all communica- tion media, including radio and tele- vision? This question was put before the Audit Bureau's membership in Chicago last week for serious consideration dur- ing the coming year. And behind the scenes at the ABC's 49th annual meet- ing last week it also was apparent that among "buyer" members — those repre- senting advertisers — there is a strong feeling the answer should be "yes" and that a "broadcast division" should be established. The question of the ABC's possible venture into auditing of other media was raised during the annual report of the retiring ABC board chairman, Robert W. Boggs of Union Carbide Corp. He suggested that an "Advertis- ing Audit Bureau" might be able to achieve "true comparability and validity for all media" and called upon the ABC membership to consider the issues in- volved and make their feelings known during the next year. Kenneth Laird, president of Tatham- Laird, Chicago, was named chairman of the ABC board Thursday (Oct. 24) to succeed Mr. Boggs. Mr. Laird's agency partner, Arthur E. Tatham, board chairman of Tatham-Laird, is chairman of the board this year of the American Association of Advertising Agencies. Tatham-Laird places more than half of its billings in the broadcast media. The ABC membership also re-elected several incumbent board members whose terms were to expire. The ABC board totals 31, with a majority (17) coming from the advertiser and agency fields. Among those directors from the print media field are some representing interests also having broadcast proper- ties. Echoe Continue ■ Retiring Chairman Boggs noted that over the years, "espe- cially since the growth of television, there have been repeated calls for the creation of authenticated 'complete au- dience measurement' so that print might show its total coverage for comparison with other media." He said the ABC more recently also has been asked "to consider the measurement or validation of data regarding billboards and trade shows." Mr. Boggs recalled the congressional probe of broadcast ratings earlier this year and observed that "on more than one occasion witnesses commented upon the differences in procedures used in the 'audited circulation' of print me- dia versus the 'sampled exposures' of the electronic media." He said the broadcasting industry "was importuned to take immediate steps to emulate print media's stand- ards. There were many discussions — each concluding with 'something must be done.' In some cases it was said 'ABC should do it.' " Moment Of Truth ■ Mr. Boggs said he wished that he could report "at this time that ABC is ready to perform all of these services, but I cannot. I be- lieve that the time has come when the decision must be made as to whether these should be areas of ABC service, a decision really as to the future course of ABC." Speaking as an advertiser, Mr. Boggs said members "must decide whether you want the bureau to audit all chan- Men aren't the only baseball fans The results of a Trendex survey conducted for wjz-tv Baltimore indicate that more than half of the women in one typical major-league market watch baseball, are regular viewers and are aware of the adver- tising message involved. The survey, made last summer on viewing of Baltimore Orioles TV games, showed that 56% of the women who said they watch baseball had seen at least half of the televised Scoring for WJZ-TV and station representative, TvAR, with three agency men is Jackie Leathers of WJZ-TV. Her presentation is on a new study detailing the number of women in the baseball viewing audience. The agency people (I to r) are Manny Klein, media director of W. B. Doner & Co., Ronald Wil- ner, vice president, Robert Good- man Agency, and Albert G. Salter, vice president of Doner. Oriole games. The survey also showed that 39% of the female viewers watched 30 or more of the 40 baseball telecasts. This viewing pattern closely paralleled that of men surveyed by Trendex during the same period. Of the men questioned in the Baltimore area, 86% watched the Oriole games and six out of ten had seen more than half of the tele- casts. Trendex asked women whether they watch baseball on TV only be- cause other family members tune in, and 55% said they viewed the Orioles because they enjoy the games. Seventy-six percent of the women viewers correctly identified National Beer as one of the sponsors of the games. The Trendex survey was super- vised by Robert Hoffman, vice presi- dent for marketing and research for TvAR station representatives. Mr. Hoffman said last week that female baseball viewers are often considered a "secondary, captive" audience. He said, "This is a highly erroneous as- sumption that has kept many com- panies from [using] baseball sponsor- ship as an effective way to reach and sell men and women alike." 40 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 The shortest distance from A to B is News if AX looks longer than AY, it's only an illusion. If you think you're covering Washington without WMAL, chalk up an- other illusion. In the news capital of the world, the most- listened-to news voice is WMAL's, with 64 scheduled news broadcasts daily. With the largest local news staff, six mo- bile news cruisers equipped with tape recorders and radio telephone, police trafficopter reports, and the worldwide fa- cilities of the ABC news team, WMAL covers local, national and international news twenty- four hours a day. WMAL RADIO O WASHINGTON, D.C, 630 KC ■ 5,000 POWERFUL WATTS ■ WASHINGTON'S BEST FULLTIME RADIO SIGNAL Represented Nationally by McGavren-Guild Co., Inc. The Evening Star Broadcasting Company BROADCASTING, October 28, 1963 41 nels of advertising communication where such is feasible. Perhaps only in this way with an Advertising Audit Bureau can we obtain true comparabil- ity and validity for all media." Mr. Boggs explained that it would not necessarily follow that the audit procedures for the different media would be identical. He did not believe that the ABC should become a research or survey organization, but feels "there is a basic need for validation of re- search 'procedures and execution' which an auditing organization such as ABC could supply." Charles T. Lipscomb Jr., president of the Bureau of Advertising of the Ameri- can Newspaper Publishers Association, in a talk "Never Underestimate the Power of Integrity," also made refer- ence to the broadcast ratings probe in Congress. Word To The Wise ■ "We have been glad to hear that the broadcast industry now plans to set up a way of handling the problem of verification in the rat- ings business," Mr. Lipscomb said. "But this may be a good time to re- mind them and ourselves that ABC has always worked on the premise that verification, to be truly objective, has to be supervised by all three parties — the medium, the agency and the adver- tiser. It cannot be handled by the medium alone." He felt that this "three-way relation- ship is one of the great strengths of the ABC which we hope our broadcasting friends will keep in mind as they get into this area." He added he felt two other ABC principles are as important as verification: full description of the methods and adequate analysis of the data. The ABC meeting also included a panel session on progress in the use of computers by advertisers and agencies with chief points being made that these machines are but sophisticated tools which won't supplant people in decision making and will be only as good as the data put into them. Panelists included Joseph St. Georges, vice president-man- ager, Young & Rubicam; C. Kenneth Emery, manager of media planning and measurement, General Electric, and A. Edward Miller, publisher of McCaU's magazine. Broadcasters participate in quackery conference L. H. Rogers II, president of Taft Broadcasting Co., Cincinnati, represent- ing broadcasting, was scheduled to mod- erate a panel on communications media responsibilities in helping curb medical quackery at the second national con- gress on medical quackery held in Washington Friday and Saturday (Oct. 25-26). The congress, co-sponsored by the Old product, new medium Bruck & Lurie Inc., advertising agency in New York, has pointed up the fact that it's never too late to turn to TV — even for a prod- uct that has been on the market for 29 years. The Thayer Labora- tories Division of Revlon Inc. in New York, through B&L, this fall launched a nationwide campaign of 60-second TV spots for "Asthma Nefrin," a product that had never been heavily advertised on TV. The first flight of the present TV drive, being carried on 50 to 60 stations in major markets, is scheduled to end before Thanks- giving, and a second flight is planned. B&L says a test cam- paign for Asthma Nefrin last fall showed successful sales results on the local level. American Medical Association and the Food and Drug Administration, was to examine why people are vulnerable to quacks and how their gullibility may be reduced. Mr. Rogers, a member of the TV code board of the National Association of Broadcasters, was to explain the code group's efforts at protecting view- ers and listeners from deceptive adver- tising in the health field. Kenneth Ward, vice president of J. Walter Thompson Co., was to speak for advertising. Anthony J. Celebreeze, secretary of the Department of Health, Education and Welfare, was to open the conference with an AMA official. Federal Trade Commission Chairman Paul Rand Dixon also was to speak. More sponsors buying whole syndicated shows Four Star Distribution Co. pointed to evidence last week indicating there is a movement toward full sponsorship of syndicated programs. Len Firestone, vice president and general manager, re- ported that the spot purchase of syndi- cated shows still is the dominant pattern, but on the basis of buys completed on various company properties, full spon- sorship appears to be gaining favor. He cited these full-program buys: Independent Grocers' Alliance of Amer- ica for Dick Powell Theater in Du- luth, Minn., and Twin Falls, Idaho, and American Variety Stores for the same series in Fort Myers, Fla.; Zion Motors for Detectives in Salt Lake City; Miss Georgia Dairies for Zane Grey Theater in Atlanta and Macon, Ga.; Kennecott Copper for The Law and Mr. Jones in Tucson and Phoenix, both Arizona, and Park n' Shop Supermarkets for Rifle- man in Charlotte, N. C. Campbell-Ewald may buy New York agency Campbell-Ewald Co., Detroit, which last week announced purchase of Chi- cago's Hill, Rogers, Mason & Scott, may soon announce acquisition of an undisclosed New York agency, it was learned Thursday. Campbell-Ewald already has a New York office and is in 10 other cities in- cluding Chicago and Hollywood. Camp- bell-Ewald's total billings are near the $100 million mark. Hill, Rogers, Ma- son & Scott now bills about $3 million- plus, having lost the $2.5 million Kitch- ens of Sara Lee account to Foote, Cone & Belding earlier this year. Hill, Rogers, Mason & Scott becomes the Chicago division of Campbell- Ewald effective Jan. 1, according to Thomas B. Adams, president of the Detroit-based agency. He also an- nounced that Ivan Hill, president of the Chicago agency, will become a senior vice president of Campbell- Ewald in charge of the new Chicago division. Mr. Hill's agency was established when Cunningham & Walsh closed its Chicago operation two years ago. His other original partners are no longer with the firm. Mr. Hill has specialized in food merchandising and advertising there since 1941. Chicago accounts involved include Beatrice Foods Co. (Meadow Gold dairy products), Universal Foods Corp., Rosarita Mexican Foods Co., Robert A. Johnston Co. (candy, cookies), College Inn Food Products Corp. and D. H. Baldwin Co. (pianos, organs), among others. Among top Campbell-Ewald ac- counts from a roster of 55 firms are Chevrolet, United Motors Service Di- vision, Marathon Oil, Florists' Tele- gram Delivery Association, Firestone Tire and Rubber Co. and General Mo- tors Acceptance Corp. N.Y. demographic study completed by Nielsen A detailed study of the New York metropolitan TV audience providing a full range of demographic data has been completed by the A. C. Nielsen Co. on commission from wnew-tv and wor-tv, both New York. A Nielsen official said the company had completed a similar study two years ago but added that the present study includes "added details" on such characteristics as age, education and oc- cupation of the head of the household, family income, presence of children, and family size for each TV station in the New York market. The special re- port is designed to supplement the regular instantaneous Audimeter ratings which are a regular Nielsen service. 42 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 WHAT'S IN THE MIDDLE MAKES THE BIG DIFFERENCE ..and, IN PENNSYLVANIA, IT'S WJAC-TV It takes the market in the middle to give you complete coverage in Pennsylvania. And WJAC-TV is the one station that serves these "mil- lions in the middle." Here in one buy -- you reach America's 27th largest market! BROADCASTING, October 28, 1963 Goodbye errors, hello accuracy NEW TIME ORDER PROCESSING SYSTEM WOULD REDUCE PAPER JUNGLE "No typewriters, no key punch ma- chines, no carbon papers, no errors and no delays." It is not Mecca . . . but close to it. It is "A Standard System for Proc- essing Television and Radio Time Or- ders," the product of a full year of meetings, sleepless nights and aggrava- tion by a joint committee of 10 men representing the financial departments of major agencies and stations. The joint committee of the Institute of Broadcasting Financial Management and The Advertising Financial Man- agement Group, headed by Richard J. Passanant, controller, Erwin Wasey, Ruthrauff & Ryan, New York, said the system "is simple, inexpensive and pro- vides savings for national representa- tives, advertising agencies and broad- cast stations." The heart of the system is a photo reproduction machine which copies the original order form made out by the station's national sales representative and adds necessary data for each party — station and agency. Paper Free Hours ■ Agency people who have been exposed to the system have smiled in anticipation of extra hours of paperless work. Broadcasters have shown enthusiasm, and the joint committee feels its job will be partially done once it presents it "as broadly as we can to the industry. Then it's up to the industry to use it." However, the reps are the key to the system and their reaction is still in the embryonic stage. The system, which will be shown Tuesday afternoon (Oct. 29) at the IBFM's third annual meeting in New York, marks the first formal presenta- tion before one of the parent groups. Richard S. Stakes, controller, wmal- am-fm-tv Washington, will present the system in an audio-slide show. The standardization is accomplished on a whole page basis and "is whole- sale reproduction of information," Mr. Stakes will say. It is predicated on a master contract between station and agency "which will obviate or reduce the amount of paper work in connection with the purchase of advertising time." The contract would eliminate the need for signed contracts for each time sale. All standard time orders would then be subject to the master agree- ment and the standard American Asso- ciation of Advertising Agencies terms and conditions, unless otherwise indi- Here's how new system would work The "Standard Time Order" form (upper left) is the key to the system. It can be printed on any erasable, re- producible, heavy tracing paper. It would be prepared by the national rep and contain all necessary infor- mation concerning the client, agency, product and schedule. It also pro- vides for signed confirmation by an authorized station representative. A transparent overlay (second from left) is for agency use in estimating monthly costs of the time buy. The overlay can be placed right over the agency's copy of the standard order, and the combination photocopied. In this composite form (third from left), the agency fills in the number of announcements scheduled month- ly; totals them across, multiplies by the rate and inserts the amounts. Another transparent overlay (far right) is for station use as a monthly invoice. This overlay also can be placed on the station's copy of the time order and photocopied. The composite result (lower left) permits the station to post daily from its log, total at month-end, photocopy and mail the invoice to the agency as its monthly bill. An authorized station executive certifies the performance by signature. It permits the station to provide a bill on a photocopy of the source document; use the original order for subsequent months' bills, and eliminates the need for typing of orders or monthly typing of invoices. 44 (BROADCAST ADVERTISING) BROADCASTING, October 28, 1963 You can't appreciate the new WABC if you don't dig the new American . . . Mama's a swinger. She doesn't put up preserves, she downs them. She digs the Stock Exchange and mentally made a killing last year. She's not the stock "I Remember Mama" kind of mama. We know it, and here's what we do for her: We give her seven all-American men who know how to talk to her. Men with an upbeat sound that helps Mama beat that souffle. Mama digs world events and wants to understand them. BROADCASTING, October 28, 1963 We give her WABC news, a straight- from-the-hip look into what's happen- ing. Mama likes theatre; we give her Allen Jefferys' exclusive reviews. One thing shakes up this mama— not knowing when narcotics, housing or venereal disease have become com- munity problems. So we devote hun- dreds of hours to tell her. Result: Mama keeps WABC on most of the day, because we talk to her— not to a dated cliche. One more important thing about this newall-American Mama: she's not set in her ways. Far from it, she's will- ing to try anything once — from a new dance-step ... to a new food, cleaner, hair-prep, cosmetic. Cot the picture? Give her the word on . . . M RADIO J7 NEW yORK AN ABC OWNED RADIO STATION 45 cated on the master agreement or the time order. Reproduction ■ The ' Standard Time Order" then be- comes the universal instrument. It is just reproduced by advertiser, repre- sentative and sta- tion, with each add- ing whatever addi- tional material is necessary for in- ternal use. It allows for agency estimates, station invoices, makeup spots, re- visions— all using the basic form. Above all else, it eliminates the chance for error by continual retyping. And the cost is "extremely modest," Mr. Stakes will tell the IBFM. "Even an elaborate machine installation costs less than $2,000." The joint committee expects to be busy in ensuing months, explaining the system in detail; watching the contracts flow and the paper work dry up. Other members of the joint commit- tee, all fiscal officers, are (IBFM): Sid- ney Goldstein, wpen-am-fm Philadel- phia; Roland Filiault, wwlp(tv) Springfield, Mass.; John McVeigh, Stakes wfbr Baltimore, and John Herklotz, wgn-am-tv Chicago. (AFMG): Bill Montuori, Young & Rubicam; John Harrison, Ogilvy, Ben- son & Mather; Ralph Neuman, Rock- more Advertising; and Bruce Suther- green, Ted Bates, all New York. Newspaper group plans media research project Newspaper 1, the newly formed "network" of 30 metropolitan news- papers which seeks to capture a larger share of the national advertising dollar and includes "one order, one bill" among its features (Broadcasting, June 24), announced a major $250,000 media and market research project last week. The research will include broad- cast media comparisons and will en- deavor to define the newspaper's "quali- tative" differences among other things. The research project, to be com- pleted by next June 1, was announced in Chicago Wednesday by Walter C. Kurz, president of Newspaper 1, and by other officers and directors of the new organization. Mr. Kurz is vice president of the Chicago Tribune, one of the papers involved. The Newspaper 1 research project will include four principal parts: the character of the medium; the char- acter of the metropolitan market; the character of the media audience, and the character of the "metropolitans." Mr. Kurz pointed out that funda- mental changes are occurring in mar- keting at the point of sale and that the mounting successes of private labels are challenging brand loyalties. For this reason, he said, "the national ad- vertiser's advantage of brand loyalty needs substantial reinforcement at the market level" and hence Newspaper 1 was formed to meet this need. Newspaper l's program will help all newspapers too, Mr. Kurz said. He predicted that by 1965 the program should deliver a minimum national ad- vertising volume of $1.2 billion for all newspapers, some $400 million more than they could otherwise expect. FC&B's Chicago office to get GE computer Foote, Cone & Belding announced plans to acquire a General Electric 225 computer for its Chicago office. The agency is not emphasizing what possible use the equipment may have on media analysis and selection. FC&B will lease a 225 model on a parttime basis until actual purchase of the equipment when the agency moves into its new Chicago quarters in the Equitable Life Assurance building. Paul Gerhold, vice president of One of the big ones fro WARNER BRO The latest and greatest selection of feature motion pictures for first-run television ALAN HALE FC&B, emphasized last week that the computer will be used initially only for "accounting and housekeeping functions such as payrolls and client billing. "By early 1965," he said, "we may be ready to begin using it in areas of media selection and analysis." FC&B has done research in the field of computerized media selection in both its New York and Chicago offices for its own purposes and for clients. However, it is still the agency's posi- tion that insufficient data and undevel- oped concepts of programing data make push-button media selection a thing of the future. The GE 225 is a medium range model which leases for $4,000-20,000 (usually about $7,000) a month and sells for $145,000-231,000 depending on peripheral equipment desired. ARB 'Market Digest' ready The American Research Bureau last week started distribution of its 1963 Market Digest of viewing and market- ing information for each TV market. The digest contains four major refer- ence sections, providing current county TV home estimates, market and station rankings by five different criteria, in- dividual marketing and TV circulation information and summary data on homes reached in each market. SOME CHANGES AHEAD FOR AGENCIES Post says big advertisers will look for bigger agencies Some shake-ups are in store for ad- vertising agencies as big advertisers with bulging budgets demand larger agencies with greater staff and service resources to serve them, Carl M. Post, president of Chicago's Post-Keyes-Gardner, said last week in a talk to the Agate Club there. Mr. Post's agency apparently has seen the handwriting on the wall: it has merged with or acquired other agencies three times during its president's brief tenure and presently is working out a merger with Maxon Inc. Presently billing $75 million and heavy in broadcast, Post-Keyes-Gardner hopes to become Chicago's first $200 million agency, Mr. Post's talk implied. He recognized, however, that Leo Bur- nett Co. is already nearer that mark (having about $150 million in billings) and may get there first. In spite of the upheavals in the agency field, Mr. Post noted, agencies still neglect to spend money to study their future potential. "I have seen agencies casually recommend that their clients spend huge amounts of money in research and development," he said. "But although I have worked for three of the largest I have yet to see penny No. 1 appropriated by an agency in research to analyze its owns problems." Commission System Doomed ■ It must be obvious that the day of the "pressure salesman, the charming entre- preneur and the single ivory-tower copywriter is fast fading into oblivion," Mr. Post said. The 63-year-old 15% commission system "is also doomed to quick extinction," he observed. The 15% with extra fees will be the rule and not the exception, he indicated. Fairfax Cone also "has upset almost 63 years of private ownership in the agency business" by selling one-quarter of Foote, Cone & Belding to the public for $7.5 million, Mr. Post said. He noted that the FC&B prospectus pro- vided some "very interesting data on the economics of advertising today." He said that "one enormous truth" disclosed in the FC&B data "is that a bigger agency is a more profitable agen- cy, it is a more secure agency and cer- tainly for the big advertiser it is a better agency." Mr. Post said some of his colleagues in advertising look upon bigness with grave suspicion, but "for myself I cannot help but observe that this is a big country in a big world and we are living anion" biz events. I have Television Division • I never found any merit in being second or in being smaller." The principal perils Jteeping small agencies from getting bigger today, Mr. Post said, include: personal timidity or the fear of losing one's job or account; agency businessmen "with more talent for philanthropy than they have for promoting profits and advancing caus- es," and agency staffs "loaded down with the barnacles of old buddies and cronies and hangers-on. There is enough unproductive deadwood in the agency business today to duplicate the petrified forest." Mr. Post didn't come right out and say so, but he left the impression his up-merging shop is out to win some of them back home. Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Charles Fuller Productions, 3015 Granada Street, Tampa, Fla. Speed Queen Fabric Care Centers, one 60 for radio, music and lyrics. Charles Fuller, pro- duction manager. Agency: Roche, Rickerd, Henri, Hurst, Chicago. Richard S. Perry, agency pro- ducer. Mary Carter Paints, two 60's, two 30's and two 20's for radio and TV, music and lyrics. House agency: Frank Barnes, director. Mike Harris, producer. National Concrete Manufacturers Association, one 60 for radio, music and lyrics. Agency: Roche, Rickerd, Henri, Hurst, Chicago. Richard S. Perry, agency producer. The television industry's campaign to secure licensing at the production source from ASCAP got out of the legal thickets last week when the Supreme Court of the United States told the Second Circuit Court of Appeals to consider the All-Industry Television Sta- tions Music License Committee's appeal on its merits. The circuit court last May had re- fused to hear the industry's appeal from a ruling dismissing the suit by fed- eral District Judge Sylvester J. Ryan on the ground that the committee had sub- mitted a direct appeal to the Supreme Court. This was filed under an ex- Fast sell out SRO in less than 48 hours from the time it was offered for sale is the record set by "King Richard and the Crusaders," color motion picture, which khj-tv Los An- geles will broadcast Nov. 23 as a one-time holiday special. The 60-second participations, priced at $1,000 each, were snapped up promptly by such ad- vertisers as General Mills, Lever Bros., Colgate, Coca-Cola, Proc- ter & Gamble, Philip Morris, Pills- bury, Volkswagen and Pacific Telephone & Telegraph, accord- ing to Don Balsamo, general sales manager of khj-tv. The one- time broadcast will also advertise Remington shavers, Buxton wal- lets, Pepto-Bismal, Fresh deodor- ant and Santa Fe cigars. Publix Markets of Florida, eight 20s for TV (live on film), eight 30's for radio. Agency: W. M. Zemp, St. Petersburg, Fla. Bud Perfit, agency producer. Carolina Power & Light Co., eight 60's for TV, live on tape. Agency: J. T. Howard Advertis- ing, Raleigh, N. C, Michael J. Silver, account executive and agency producer. Raymond Scott Enterprises Inc., 140 West 57th Street, New York 19. Dannon Milk Products (Bokoo) two 60's for radio, musical. Charles Barclay, production manager. Agency: Zlowe Co., New York. Milton Sutton, account executive. Yvonne Kosover, agency producer. Snazelle Productions Inc., 155 Fell Street, San Francisco. Hexol Inc., (germicide), two 10's for TV. Agency: L. C. Cole. WGN Mid-America Videotape Productions, 2501 West Bradley Place, Chicago 18. Johnston's (pie crust), one 8 for TV, live on PROGRAMING pediting rule of the Supreme Court which permits antitrust appeals to be filed directly. The Supreme Court earlier this year dismissed the appeal for want of juris- diction. Last week it explained that the expediting rule under which the appeal was made related only to suits in which the U. S. government is a party. There- fore, the court said in an unsigned opinion last week, the court of appeals should hear the case. Judge Ryan in September 1962 had refused the industry committee's plea to force ASCAP to issue at-the-source licenses for film and syndicated pro- tape. Bill Lotzer, director. Agency: Hill, Rogers, Mason & Scott, Chicago. Katherine Darrell, agency producer. Carson, Pirie Scott & Co. (department store), two 20's and two 10's for TV, live on tape. Dale Juhlin, director. Agency: Grant, Schwenk & Baker Inc., Chicago. Tom Elvidge, agency pro- ducer. Rep appointments . . ■ Whiy Orlando, Fla.: Jack Masla & Co. named national representative. ■ Wgan Portland, Me.: Mort Bassett & Co., named representative, effective Nov. 1. Business briefly . . . Kitchens of Sara Lee, through Foote, Cone & Belding, will participate in NBC-TV's The Eleventh Hour from January through April and in The Jack Paar Show, also NBC-TV, April through June. Campbell Soup Company, Camden, N. J. through Leo Burnett, Chicago, will be participating sponsor through July in CBS-TV's Lassie and ABC-TV's Donna Reed Show advertising its Swanson frozen products. Campbell will also carry daytime schedules in ABC-TV shows, The Price Is Right, Seven Keys, Tennessee Ernie Ford Show, Father Knows Best, General Hos- pital, Day in Court, Queen for a Day, Who Do You Trust and Trail Mas- ter; CBS-TV shows, To Tell the Truth, Secret Storm and The 12:25 News, and NBC-TV's Say When, Word for Word, Your First Impression, You Don't Say, Match Game and Make Room for Daddy. In addition Campbell has a spot campaign planned for TV and ra- dio in "major markets across the coun- try." grams on the ground he couldn't change the consent decree under which ASCAP operates. In light of the Supreme Court ruling last week, the circuit court will now hear the appeal from Judge Ryan's deci- sion unless the Supreme Court should reverse its opinion. ASCAP has 25 days to ask for reconsideration. No decision has yet been made on this, ASCAP lawyers said last week. If the appeals court rules that Judge Ryan has the authority to require ASCAP to license at the source, it would send the case back to the district court for a decision whether this should be done. Shea Delighted ■ Hamilton Shea, wsva-tv Harrisonburg, Va., chairman of the All-Industry Committee, said last week after the Supreme Court ruling: "We are delighted that we will now have a chance to have our appeals from ROUND WON IN MUSIC FIGHT Supreme Court tells appeals court to hear TV's case for at-the-source ASCAP clearance 48 BROADCASTING, October 28, 1963 Sarra brings first blizzard to sweltering New York It was 80 degrees in New York Oct. 7. But in the new East 5th Street studio of Sarra Inc., it was snowing all over actor Paul Ford and a General Silent Safety snow tire. The theme of the one-minute spot being filmed: "Those big snow storms can sneak right up on you." The storyboard of General's agen- cy, D'Arcy Advertising, called for Mr. Ford to be gradually buried under a simulated snowfall. More than 1,000 pounds of a new shaved white, plastic material were used for the burial. With Mr. Ford starring in a Broad- way show, the shooting schedule was limited from noon to 5 p.m. A week before shooting, the set had been constructed and cameras were ready for action. The snowfall was prefabricated in sections and after the shot of Mr. Ford covered to his ankles another pile was added — enough to cover his knees. Then more snow was rolled in, covering his waist, then shoulders and finally it was deep enough so that only his eyes peek over the top as the actor advises motorists to get snow tires. A General Silent Safety then makes a solo appearance. To simulate the actual fall, two large circular drums filled with the plastic substance were mounted 15 feet overhead. Stagehands pulled on ropes hanging from the drums caus- ing them to rotate and letting the snow "fall." The commercial, which was filmed in one take, will run in more than 50 major markets beginning Monday (Oct. 28). Agency executives on the spot: Bill Cassidy, producer, and Noel Holland, writer. For Sarra: Lee Goodman, vice president in charge of production, and Randy Monk, set designer. AXE MAY BE FALLING ON 'GLYNIS' 'Redigo' to join 'Empire' on that big screen in the sky the ruling of the U. S. district court heard on the merits of the case. We feel that our request for a music license which would result in competitive clear- ance at the source is fair to all con- cerned and is available to us under the ASCAP consent decree. We look for- ward confidently to the chance to prove this in the circuit court of appeals. "The All-Industry Committee feels sure that the more than 370 TV sta- tions it represents are renewed in their determination to take every step pos- sible to bring their payments for the music they use to an equitable and sen- sible basis." The New York law firm of Dono- van, Leisure, Newton & Irvine is coun- sel to the industry committee. ASCAP licenses expired at the end of 1961, but they have been continued in force. Any new contract will be effective as of Jan. 1, 1962. The first pinpointing of likely casual- ties among new network TV shows in the five-to-six week old 1963-64 season was being reported last week. The shows most prominently men- tioned to be in trouble have scored low in the first blush of audience ratings, in the critics' columns and among net- work program buyers at the agencies (Broadcasting, Oct. 14). Glynis, a half-hour comedy series about a husband-and-wife team in- volved in crime-fighting, appeared to be the program series most likely to miss the mark at CBS. The network has ordered a hold on further production after the first 13 films in the series, and a decision on the series' future is ex- pected perhaps this week. Glynis is in the Wednesday, 8:30-9 p.m. period. It was said that the future of the Glynis series, produced by Desilu Stu- dios, also might well hinge on the strength of early production of a newly projected show by Alan Funt, who pro- duces Candid Camera for CBS-TV on Sunday nights. The new Funt show in- volves a reverse twist of the latter series. In the new series, people know in ad- vance they are being filmed for TV. CBS's executives in New York last week were engaged in talks with Judy Garland on the future of her new Sun- day night show (9-10). CBS spokes- men said there seemed little doubt that Miss Garland's series will continue (several shows are on tape). Current conferences appeared to be part of a BROADCASTING, October 28, 1963 49 TvQ's Top 10 for October, by age Total Age Groups Audience 6-11 12-17 18-34 35-49 50 + Rank Program TvQ* TvQ* TvQ* TvQ* TvQ* TvQ* l. Bonanza (NBC) 54 60 60 46 51 59 I. i.l J 1 1 I 1 1 1 1 f\V\f\\ f r\ Beverly Hillbillies (CBS) 53 88 61 44 43 48 3 RpH ^kpltnn (CR<^\ /IS r\cu OnclLUII lODo; 40 / J A 1 41 do A 1 41 4! Sat. Night Movies (NBC) 44 53 51 47 38 37 5. Disney World of Color (NBC) 43 68 47 35 38 39 6. Combat (ABC) 41 57 52 34 40 31 6. Outer Limits (ABC) 41 62 72 33 25 18 8. Dick Van Dyke Show (CBS) 40 65 52 40 33 29 8. Dr. Kildare (NBC) 40 56 47 36 31 40 8. Gunsmoke (CBS) 40 53 35 33 36 47 *Percentage of those who are familiar with program and say it is one of their favorites. Copyright Home Testing Institute Inc., 1963. One of this season's new TV pro- grams, Outer Limits, made TvQ's Top 10 for the 10-day period that started Sept. 27 (see above). The scoring covered the relatively early days of the new season, including the opening broadcasts of most, but not quite all, of the season's new shows. Four other newcomers made the Top 20: Burke's Law (ABC), The Lieu- tenant (NBC), My Favorite Martian (CBS) and Redigo (NBC) tied with a number of continuing series for 15th spot. The new season's first casualty, ABC's 100 Grand, received what TvQ authorities said was one of the lowest TvQ scores in memory: a 6, compared to an average of 28 for all nighttime network television programs. move to iron out production and pres- entation difficulties. 'RedigoV Demise ■ At NBC, Redigo, a half-hour modern-western adventure, reportedly will be canceled on Dec. 31 to be replaced at Tuesday, 8:30-9 p.m. by a nighttime version of NBC's day- time You Don't Say, a game show. Redigo, which is a half-hour succes- sor to last year's one-hour Empire ser- ies, is going off by mutual agreement of its star, Richard Egan, its producer, Screen Gems, and the network. NBC also is said to have Harry's Girls, an MGM-TV production on Fri- day, 9-9:30 p.m. in the grey area. This program series, however, is a Colgate- Palmolive program. At least at this stage, the advertiser has not indicated it is prepared to shelve the program and might well take steps to attempt modifications in the hope of increasing audience interest. ABC's first casualty came only a few weeks after the start of the season when it dropped 100 Grand, a big-money quiz show placed in the Sunday, 10- 10:30 p.m. slot, and put on Laughs for Sale, a taped comedy panel series (Broadcasting, Oct. 14). The second show of Laughs for Sale was scheduled Sunday (Oct. 27). Missouri clergyman endorses fairness The FCC's July 26 statement on the fairness doctrine — which has come un- der sharp attack from broadcasters and congressmen — has won the endorse- ment of the Missouri Council of Churches. Stanley L. Stuber DD, executive di- rector of the council, has written radio and TV program directors throughout the nation, hailing the FCC statement that licensees must send the text of broadcasts to persons attacked with a specific offer of time for an adequate response. Dr. Stuber said that "certain so- called 'religious broadcasters' (and cer- tain 'commentators') have had a wide- open field for personal accusations over radio and TV. ... It is about time to challenge this kind of irresponsible broadcasting. . . . Those under attack also have rights under the Constitu- tion." The memo, however, has drawn criti- cism of some Missouri broadcasters concerned about the commission's posi- tion that licensees may sometimes be obliged to make free time available for replies to controversial statements broadcast on sponsored programs. Luther W. Martin, general manager of kttr Rolla, in reply to the memo, said the Missouri Council of Churches is playing "into the hands" of those who would suppress views not in accord with those of the national administra- tion. He said station licensees, rather than subjecting themselves to "political snip- ing," will reduce or eliminate contro- versial programing to avoid the cost of providing time for the airing of one or two other points of view. He said this would impair the constitutional guaran- tees of free speech and religion. Tom Elkins, president and general manager of kkjo St. Joseph, said "No one has bothered to consider the 'right' of the broadcaster," whose station rep- resents "a considerable investment." He said he feels broadcasters should be permitted to sell their facilities "to who- ever finds their use desirable." But, he added, "We can't sell our facilities to one side of a controversial issue, and then give it to the other side. Certainly, that would be grossly un- fair." Writers guild used wrong word in contract The dispute between the Writers Guild of America and the Alliance of Television Film Producers over the wording of a section of the agreement on writers' royalty payments for TV filmed programs has been taken to court by WGA. A suit filed in the Superior Court of Los Angeles against the alli- ance and 13 member companies seeks to change the word "recommend" to "determined" in the clause, a change which ATFP is opposing. The 1960 agreement (Broadcasting, June 27, 1960) called for a fact-finding commission to determine royalty pay- ments based on writers' residuals for the previous five years, with 4% of worldwide gross as a minimum. A sup- plementary agreement, covering pay- ments to writers of pilots from their own original stories who receive "sep- arated rights" royalties for succeeding episodes in the series written by other writers, called for "recommended" rather than "determined" royalty per- centages. The findings of the compu- tations on previous payments produced a 3.12% figure, which the ATFP main- tains is all it is required to pay for "separated rights" under the agreement, while the WGA is asking for the right to collect the full 4%, as it does with the regular writers' royalties. "Actually, there are very few cases of 'separated rights' so our stand is a mat- ter of principle rather than a fight over money," Richard Jencks, ATFP presi- dent, said. "We maintain that the agreement means what it says. The guild is arguing that the wording does not express what they meant and was a mistake which they are now asking the court to rectify." Douglas show syndicated WBC Program Sales Inc. has placed The Mike Douglas Show, a 90-minute daytime, Monday-through-Friday varie- ty program, into syndication, and has sold it to kcto(tv) Denver, wgr-tv Buffalo and wisn-tv Milwaukee for showing, starting today (Oct. 28). The program has been carried on the five stations owned by the Westinghouse Broadcasting Co. It originates from kyw-tv Cleveland, a Westinghouse sta- tion, and is taped for release to other stations. 50 (PROGRAMING) BROADCASTING, October 28, 1963 He likes 'easterns' He may like Shakespearian drama, too. The point is, people's tastes vary tremendously. Some love Dr. Kildare and Bonanza. Others crave press conferences or local news. Still others prefer cartoons. So it's important for a television station to have as many different types of programs as there are viewers. WFGA-TV not only has 'em, but a great proportion of them are in color. Nobody else in Jacksonville can make that statement. So it's simple. We have what Jacksonville wants to watch. Ask our adver- tisers. Their success is ample proof of it. Jacksonville's FULL COLOR Station WFGA-TV IN FLORIDA REPRESENTED NATIONALLY BY PETERS. GRIFFIN. WOODWARD. INC. Everyone dipped into Baird's banks BROADCASTERS WERE CLIENTS OF TAX-DEDUCTIBLE FOUNDATIONS A veteran pay TV promoter, some producers and distributors of television and theater films and a few radio and television station owners were shown in a House of Representatives study released last week to have borrowed heavily from three tax-exempt founda- tions set up by a New York financier whose transactions have been under sub- committee scrutiny for more than a year. In many cases, the subcommittee charges in a lengthy, detailed report, the debtors paid back their loans by making tax-deductible, "charitable" donations to the foundations. Representative Wright Patman (D- Tex.), chairman of the House Small Business foundations subcommittee and scourge of foundation-controlled enter- prises since the early 1930's, blames the Treasury Department and the In- ternal Revenue Service for permitting this type of tax-free business to go on unchecked. Accusing the government agencies of "apathy . . . nonfeasance" and failure to perform audits of founda- tion tax returns, Representative Patman points to the activity of six foundations given special attention in his subcom- mittee report. "Their tax-free business transactions include operations as: securities dealers . . . business brokers, finders of credit . . . lending services . . . [and] trading in mortgages," Representative Patman says. This activity is not confined to the six foundations, he says; they are typical of similar activity "on a sub- stantial scale." Directed by H. A. Olsher, the study has been underway since last year and with the release of this second install- ment of a planned three-part report, is heading toward public hearings, prob- ably this spring, subcommittee sources said last week. The 406-page section just released, although documented with pages of business correspondence among the foundations and their "debt- ors" and "contributors" between 1951- 1962, in many cases makes no effort to explain the dealings. It is expected that some of the mystery would be dispelled once some of the principals are called for sworn testimony. A wide range of business transactions in the entertainment field, real estate, banking and stocks is covered in this installment, but most of the fire is turned on three foundations controlled by David G. Baird of Montclair, N. J., head of Baird & Co., a stock brok- erage firm that is a member of the New York Stock Exchange. In the past three decades he set up the David, Jose- phine and Winfield Baird Foundation, the Winfield Baird Foundation and the Lansing Foundation. The three had total assets of $28 million at the end of 1960, Mr. Baird reported to the sub- committee. The type of control Mr. Baird exer- cises over his foundations "affords boundless opportunities for lavishing favors upon business associates and friends," Representative Patman charges. In a list of "unusual operations" of the Baird foundations, he cites "usurious interest rates . . . 'contributions' for services rendered . . . huge accumula- tions of income [and] loans without adequate security." Baird As 'Angel' ■ The Baird founda- tions "have never received a screen credit, but they have played top finan- cial roles in numerous movie and tele- vision deals, involving millions of dol- lars," and have held mortages "on a not-inconsiderable number of films," the report says. A spokesman for the Baird founda- tions said that by the end of this year they will have given a total of more than $36 million to over 2,000 chari- ties since the first one was formed in 1936. This has been for the benefit of the charities, not for Mr. Baird per- sonally, the spokesman said, and Baird & Co. has donated back to the charities far more than it ever took from them. The Lansing Foundation was said to have been inactive since 1954, and the other two are to be dissolved by 1965. In a partial list of Baird foundation dealings in the "movie-television indus- try," these names came up: ■ Matthew Fox, former president of many companies in motion picture dis- tribution and pay TV, including Skia- tron TV Corp., is an organizer and original stockholder in Subscription Television Inc., a new pay TV venture hoping to raise $23 million to send programs by wire into Los Angeles and San Francisco TV homes (Broadcast- ing, Aug. 26, et seq). ■ C & C Super Corp., an organiza- tion which during the early develop- ment of television, was active in the bartering of programs for credits in time that it sold to advertisers. The firm was listed as in debt to the Win- field Baird Foundation for $1 million at the end of 1955. Mr. Fox also was in- volved with this company at one time. ■ Louis Chesler, Eliot Hyman and the late David B. Stillman, executives in Seven Arts Productions Ltd., and its distributing subsidiary, Seven Arts As- sociated Corp., have dealt with Baird foundations in sums ranging into mil- BMI getting own Nashville building Ground-breaking ceremonies are scheduled Nov. 1 in Nashville for a new Broadcast Music Inc. building, that will have more than 4,500 square feet of office space. Dignitaries slated to attend the ground-breaking in- clude Tennessee Governor Frank Clement, Nashville Mayor Beverly Briley, Country Music Association President Gene Autry and BMI Pres- ident Carl Haverlin. The performing rights organiza- tion has main offices in New York. The Nashville office was opened six years ago and is now located in the Life and Casualty Tower. The new $150,000 building will be at 16th Avenue and Sigler Street. 52 (PROGRAMING) BROADCASTING, October 28, 1963 Hollywood starts its museum construction lions of dollars, the report shows. ■ Spyros Skouras, board chairman of Twentieth Century Fox, Walt Disney of his own company, Nicholas Reisini of Cinerama Inc. and Serge Semenenko, film financier, were shown to have had extensive dealings with Baird founda- tions. And there are some broadcasters: ■ Stanley Warner Corp., licensee of wast(tv) Schenectady, N. Y., had transactions running into hundreds of thousands of dollars with the Lansing Foundation and Winfield Baird Foun- dation. ■ Joseph Harris, a New York insur- ance man who owns half of kelp-am- tv El Paso, Tex., also owned Essex Universal Corp., a film distributor, and dealt with the Baird foundations to the extent of several hundred thousand dollars. ■ Mr. Baird himself is shown by FCC records to have been an investor in only one broadcasting property. His one recorded venture was a three-month holding of 49 of 100 common voting shares of kfwb-fm Los Angeles. The other 51 shares were held by Ham' Maizlish, who also was slowly acquir- ing control of kfwb at the time. Mr. Baird got out of the FM in 1952. Labor Dept. film ruling no help behind Curtain The Committee to Promote Ameri- can-Made Motion Pictures last week at- tacked a Labor Department effort to curb "runaway" film production. A committee spokesman said that Iron Curtain countries, which are becoming the major "offenders" as hosts to Amer- ican film companies abroad, are not signatories to an international code that Labor said would be enforced to meet the runaway problem (Broadcasting, Oct. 21). The committee has warned of grow- ing interest by the television networks in overseas productions. Film sales . . . Churchill, The Man (Seven Arts): Sold to wvec-tv Hampton-Norfolk, Va.; kgmb-tv Honolulu; wroc-tv Rochester, N. Y.; kwtv(tv) Oklahoma City and kcba-tv Sacramento, Calif; kmj-tv Fresno, Calif.; kogo-tv San Diego; krem-tv Spokane, Wash.; wkyt (tv) Lexington, Ky.; kid-tv Idaho Falls, Idaho; klas-tv Las Vegas; kviq- tv Eureka, Calif., and kboi-tv Boise, Idaho. Now sold in 33 markets. 30/63 post-48 features (MGM-TV) : Sold to whio-tv Dayton, Ohio; ketv (tv) Omaha, and wghp-tv Greens- boro, N. C. An all-star cast was center stage Sunday, Oct. 20 for the ground breaking ceremony for the $14 mil- lion Hollywood Museum. The museum will be a repository for historic relics of four communica- tions arts: motion pictures, radio, television and recording. Ricky Powell, 11 -year-old son of the late producer-actor Dick Powell, wielded a silver shovel to complete the ceremony. Representing motion pictures at the event: Mary Pickford, Walt Dis- ney, Gregory Peck, Jack Warner and Gloria Swanson. For radio: Charles Correll (Andy Cains Hundred (MGM-TV) : Sold to xetv(tv) San Diego-Tijuana, Mex., and wtvw(tv) Evansville, Ind. Asphalt Jungle (MGM-TV): Sold to xetv(tv) San Diego-Tijuana, Mex., and wtvw(tv) Evansville, Ind. Christmas in the Holy Land (MGM- TV) : Sold to krtv(tv) Great Falls, Mont, and kbak-tv Bakersfield, Calif. Cavalcade of the 60's Group I (Al- lied Artists): Sold to wfil-tv Phila- of Amos 'n' Andy) and Gene Autry, along with the recorded voices of Marconi, Jones and Hare. Jack Benny and the sounds from Fibber McGee's closet. For TV: Jack Webb. For recordings: Lionel Hampton. Watching the ground breaking ( 1 to r): Jack Wrather, Mervin LeRoy and A. E. Englund, museum direc- tors; Los Angeles County Super- visor Ernest E. Debs, who obtained a $6.5 million grant from the county to purchase the location for the mu- seum; Rosalind Russell, MC for the ground breaking, and Sol Lesser, Hollywood Museum president. delphia; kcto-tv Denver; wnhc-tv New Haven-Hartford, Conn.; kthv (tv) Little Rock, Ark.; wten(tv) Al- bany; wfbg-tv Altoona - Johnstown, Pa.; kntv(tv) San Jose, Calif.; kake- tv Wichita, Kan.: wnbf-tv Bingham- ton, N. Y.: koin-tv Portland, Ore.; kfre-tv Fresno, Calif.; kktv(tv) Col- orado Springs; kwtv(tv) Oklahoma City; wlyh-tv Lebanon-Lancaster, Pa.; kchv-tv San Bernardino, Calif.; wknx- tv Saginaw, Mich, and kend-tv Fargo, N. D. BROADCASTING, October 28, 1963 53 IT MIGHT HURT MOTEL GATE NFL to retain right to show football games on theater TV when home city is blacked out Broadcasting officials did not appear upset last week by the prospect that, after this year, National Football League games may be shown on theater television in cities where home games are blacked out from the network cov- erage. NFL authorities plan to retain this right when they award the broadcast TV rights to next year's games. They pointed out that a similar reservation was inserted in their contract with NBC-TV for this year's NFL playoff Dissent from Congress Reaction from Capitol Hill to the FCC's Omaha report (see story page 3 1 ) was slow in com- ing Thursday (Oct. 24). The chair- men of both the Senate and House commerce committees and of their communica- tions subcom- mittees were Mr. Cunningham Qut of tQWn But Omaha's congressman, Representative Glenn Cunning- ham (R-Neb.), although he hadn't had a chance to read the entire 66-page report, examined the FCC's own 10-page summary and said that as far as he was con- cerned, "the whole thing [the hearing] was mostly a waste of money and talent." If it were FCC Chairman E. William Henry's intention "to suggest that the FCC has control over program content," Repre- sentative Cunningham continued, "then he has in my opinion badly misread the intent of Congress in this regard." "Perhaps Chairman Henry found out something in an edu- cational way about the television industry which will be helpful to him, but I don't think it had any other beneficial results." Omaha's television stations "are among the best in the Middle West," the congressman noted, "but he could have found that out by writing a few letters from his Washington office." games, but insisted that they didn't know whether they would exercise the theater-TV rights either on this year's playoff or next year's regular season games. "We just want to retain the right, in case we ever do want to put the games in theaters in the blacked-out home cities," an NFL spokesman said. There was no indication at CBS-TV or NBC-TV that such a reservation would inhibit their bidding for regular- season rights. CBS-TV has the rights this year without the theater-TV reser- vation, but it bid for the playoff con- tract with the reservation included. ABC-TV, which carries American Football League games under a contract that runs through next season, is not expected to bid for NFL games next year. Annex To Stadium ■ TV authorities seemed agreed that putting the NFL games on theater television in blacked- out cities would not hurt the size of the free-TV audience for the games. One expert likened it to a club's "build- ing an annex to the stadium, after all the existing seats have been sold out." The league presumably would not allow theater telecasting of games even in the blacked-out cities unless the games were sold out at the gate, since gate protection is the purpose of the blackouts. Blacking out the home cities has been a consistent NFL policy. Among the most enthusiastic fans another con- sistent policy has developed — when their teams are playing at home, many of them travel to motels and hotels (or friends' homes) along the fringe of the blackout area and watch the game on stations that are not blacked out. This sort of enthusiasm was believed to have sharpened the NFL's interest in theater TV as an adjunct to free TV. To that extent, theater TV might dimin- ish both the broadcast audience and the motel-hotel business. UA-TV film package now on 125 stations The sale of the United Artists "Show- case for the 60's" package of 33 fea- ture films in 25 additional markets raises the total number of markets car- rying these features to 125, Erwin H. Ezzes, executive vice president of United Artists Television, announced last week. The station purchasers include wdau- tv Scranton, Pa.; kmsp-tv Minneapolis; cklw-tv Windsor — Detroit; kcmt(tv) Alexandria, Minn.; wjhl-tv Johnson City, Tenn.; ktve(tv) El Dorado, Ark.; wtoc-tv Savannah, Ga.; wbir-tv Knox- ville, Tenn.; wdbj-tv Roanoke, Va.; kprc-tv Houston; kbtv(tv) Denver; kcra-tv Sacramento, Calif.; kdal-tv Duluth, Minn.; wjrt(tv) Flint, Mich.; wtop-tv Washington; wilx-tv Lansing, Mich, and wjxt(tv) Jacksonville, Fla. UA-TV is preparing a new package of features, made up largely of post-57 motion pictures, and will place them in syndication in about two weeks, Mr. Ezzes reported. Westinghouse plans public service parley Some 400 TV and radio program managers are expected to join execu- tives from a wide range of fields at the Westinghouse Broadcasting conference on local public service programing, which opens Nov. 11 in Cleveland. Other broadcasters attending the four- day conference will include representa- tives of about 300 stations as well as radio and TV network personnel. A first day highlight will be a panel discussion on the "Problems of the Creative Person and Communications." The panel will include entertainment personalities Steve Allen, Marc Con- nelly and Dick Gregory; Michael Dann, CBS-TV vice president in charge of programing; the radio-TV editor of the Saturday Review, Robert Lewis Shayon, and Dr. Henry Lee Smith, professor of linguistics at the University of New York at Buffalo. In Texas it's judges who say yes or no In Texas it's legal now for a broad- caster to cover a court trial, if the judge approves. This authority, used by Texas judges for many years notwithstanding the American Bar Association's Canon 35, has been made official in the Canon of Ethics of the State Bar of Texas. Under its judicial section, a Canon 28 has been promulgated which gives to judges of the state the right to ap- prove the presence of television cam- ras, microphones, tape recorders and newspaper photographers covering pro- ceedings going on in the courtroom. The canon was approved by a large ma- jority of the judicial section at the state bar convention in Austin last month. The judicial section comprises the judges of the state. The key feature of the canon is cen- tered on the right of the trial judge to determine what coverage shall be per- mitted in his courtroom, with the fol- lowing exceptions: ■ Artificial lighting is absolutely pro- hibited. ■ If a witness objects to having his picture taken or his testimony recorded 54 (PROGRAMING) BROADCASTING, October 28, 1963 Record-Breaking Research By X- 15 COMMUNICATION BY COLLINS No other research plane in aviation history can match the record of NASA's X-15. It carried the world's first winged astronaut into space. Biomedical data from X-15 flights helped determine procedures for Project Mercury. To help bring back this new knowledge, pilots of the X-15 depend upon a communication/navigation package by Collins Radio Company. This equip- ment has proved highly reliable over a four-year period including approxi- mately 100 X-15 flights. □ While BROADCASTING, October 28, 1963 our broadcast equipment is not de- signed to operate in the hostile environ- ment of X-15 radios, they both have one thing in common: uncompromis- ing quality. The same high order of engineering skills, careful manufacture and strict adherence to Collins quality control standards prevail. Only the best will do, whether it's an X-15 pilot's report or your day-by-day program- ming. For more information about quality broadcast equipment, call your Collins broadcast sales engineer. COLLINS RADIO COMPANY Cedar Rapids • Dallas • Los Angeles • New York • International, Dallas COLLINS or broadcast, the judge shall prohibit that portion of the trial. ■ After the judge has ruled against coverage, newsmen may attempt to per- suade the judge to reconsider his rul- ing. ■ Newsmen may be cited for con- tempt of court if they attempt to bring pressure on a judge to reverse his ban on coverage; if they attempt to cover a witness whose objections have been sustained by the judge, or if they at- tempt to cover a proceeding which the presiding judge has prohibited them from covering. Texas is one of two states that have declined to follow the strictures of Canon 35. Colorado is the other. Both have permitted presiding judges to rule on requests to broadcast trials. Canon 35, adopted by the ABA in 1937, was reaffirmed with some slight revisions earlier this year at the bar association's New Orleans meeting (Broadcasting, Feb. 11). It pro- hibits the taking of photographs in courtrooms during a trial, encompassing also TV coverage and radio broadcasts, live or delayed. Strict formats make radio inflexible Radio programers were warned last week that emphasis on consistency in a format may lead to inflexibility and finally to a stifling of radio's entertain- ment value. Joe Somerset, vice president and pro- graming director, Capital Cities Broad- casting, speaking at a seminar in New York, explained he was not attacking "top 40" radio or the concept of con- sistency of format but he said "too many broadcasters have reduced their operation to an inflexible formula." An agency approach to radio was also presented at the seminar; a plea by Frank Gay, associate media director, D'Arcy Advertising, for more standard- ized data about the medium for time- buyers. Mr. Somerset acknowledged that "it is only in a few remaining pockets of reaction that we find any arguments against consistency in radio format." However he averred that programers have "compounded radio's most serious problem — overpopulation — by dupli- cating formats. "There's a great difference between format and formula." he said, and added that "nothing is so sure to stifle entertainment as predictability. What we call 'music and news radio' is be- coming predictable." Mr. Somerset was one of five panel- ists who spoke at the radio seminar, sponsored by Mark Century Corp., syndicator of the Radio a la Carte pro- graming service. Public Service ■ Irv Lichtenstein, vice Cops stop TV 'Game' A program titled "The Name of the Game" and intended for use on the Kraft Suspense Thea- tre series on NBC-TV may be in for some drastic script changes. Set in a casino in Las Vegas, the show calls for the use of a battery of slot machines as props, but as a truckload of 19 of the one- armed bandits was en route to Revue Studios on Wednesday (Oct. 23) the Los Angeles county sheriff's vice squad halted the truck and removed 13 of the machines as being in good operat- ing condition and therefore con- traband. The other six were inoperable, as studio props usually are, and so are legal and were not con- fiscated. president for programing, wwdc Wash- ington, addressing the session on the place of community responsibility in a station's format, said "public service is not the throw-away portion of broad- casting to satisfy" the FCC. "It can be tailored to fit a station's image; it cannot be noble and insult- ingly unctuous." Mr. Gay, told the seminar that time- buyers generally do not have enough standardized data to work with in placing advertising. He said station rate cards are too often inadequate, and that audience measurement systems tend to be contradictory and confusing. He also noted that the heavy use of TV in advertising has brought about a de- featist attitude in many areas of radio — especially sales. Mr. Gay called for an industry effort to educate advertisers in the benefits of radio as a selling medium. Another panel member, Robert E. Eastman, president of a radio repre- sentative firm bearing his name, said improved relations between stations and reps can enable a station manager to get up to 100% more business out of his representative firm's sales force. New Seven Arts film package Seven Arts Associated Corp. last week began distribution of Volume 8 of its "Films of the 50's" features. Among the 42 titles in the Volume 8 package: "That Wonderful Urge," "The Lieutenant Wore Skirts," "Three Came Home," "Woman Obsessed" and "The Remarkable Mr. Pennypacker." Also listed in the volume are "Only The Best," "A Ticket To Tomahawk," "The Glory Brigade," "The Kid From Left Field" and "Twenty-Three Paces To Baker Street." Stop a filibuster- let TV do the job Exposure to television of the Senate during a filibuster might well end the device as a method of tieing up leg- islation. TV coverage of more congres- sional hearings also would show the public the real role Congress plays in momentous decisions. These viewpoints, among others, were trotted out during a taped TV session featuring four legislators and two newspeople by Metropolitan Broad- casting Co. The two-hour show, Under Discussion, was scheduled for show- ing on wnew-tv New York and wttg (tv) Washington Sunday (Oct. 27). Senators Jacob K. Javits (R-N.Y.) and Paul H. Douglas (D-Ill.) and Repre- sentatives Henry S. Reuss (D-Wis.) and Thomas B. Curtis (R-Mo.) par- ticipated in the panel discussion. Also on the panel were Benjamin Bradlee, Newsweek Washington bureau chief, and Meg Greenfield, Washington cor- respondent for The Reporter magazine. Senate floor proceedings are not tele- cast. Under Senate rules, no broadcast cameras, microphones or still cameras are permitted, or even a public address system, a point noted by Senator Javits, who has been trying to get microphones installed in the Senate. TV coverage of some hearings in the Senate is permitted by the com- mittees involved, but they are limited. A more extensive use of TV coverage particularly in the less sensational, but vital legislative areas such as in hearing witnesses on the administration's tax bill, was recommended by the panel. Program notes... Features on TV ■ The Broadcast Infor- mation Bureau reported last week there are 10,427 feature films in current re- lease to television, of which 2,997 are post-48 productions. This information is incorporated in the latest issue of BIB's TV Feature Film Source Book, which lists approximately 1,205 fea- tures available to TV in color. Westhampton activity ■ Westhampton Film Corp., New York, reports it has acquired 15 post- 1960 features for dis- tribution to TV and has named Ben Colman, formerly eastern sales man- ager of Screen Gems, as sales manager. Westhampton recently moved to 717 Fifth Avenue. Telephone is Plaza 2-1919. The firm plans to be active in distribution to TV of U. S. and foreign motion pictures and in financing movie and TV production. Christmas show ■ Worldwide distribu- tion rights to The Little Story Shop, a puppet TV series designed for pre- Christmas use produced by Louis Weiss, 56 (PROGRAMING) BROADCASTING, October 28, 1963 Phoenix, have been acquired by Holly- wood Television Service. TV syndica- tion arm of Republic Corp. Motor music ■ Capitol Records, Holly- wood, is following its •"surfing music" success with "hot-rod" music. Capitol last week announced that five hot-rod albums will be put on the market in the next few weeks. The Beach Boys and Dick Dale will be featured in the new offerings. Mayors and Pioneers to honor stations Two national groups, the U. S. Con- ference of Mayors and the Broadcast Pioneers, next year plan to join in pre- senting awards to one radio station and one TV station named leading con- tributors in the field of local community service programing. The organizations say judging will be done by a panel on the basis of the calendar year, and all entries must have a final filing deadline of Feb. 1 following the year of station performance. The plans were announced Monday (Oct. 21) in a joint statement by Arthur L. Selland, president of the U. S. Con- ference of Mayors, and Ernest Lee Jahncke Jr., president of Broadcast Pioneers. They expressed hope that the awards would encourage stations to "place more emphasis on the needs of the community." The Green Hornet' returns The Green Hornet is going to be back on radio. Charles Michelson Inc., New York, reported last week it has assembled a package of 52 half-hour episodes of the mystery thriller from past years, and will start distribution about Nov. 1. The episodes have re- ceived clearance from the Trendle Campbell Broadcasting Co., owner of the series. Mr. Michelson said Hornet was on the air for a summer run in 1953, but otherwise has been absent for more than a dozen years. Heatter in syndication Availability of the Gabriel Heatter Show, featuring the veteran news analyst in a series of five-minute programs on video tape, has been announced by Winnebago Productions, Rockford, 111. Winnebago is a division of Balaban TV. Each program contains an inspira- tional message with stories linked to problems faced in day-to-day living. Many story lines are based on true inci- dents in the lives of famous people. Winnebago said that the series is de- signed for stripping and as an addition to early evening or late news-weather- sports blocks on local stations. SONALJTY Carol Johnson WOMEN Ed Murphy MUSIC Fred Hillega NEWS Elliot Gove TIMEKEEPER Richard Hoffmann BUSINESS NEWS It packs a friendly punch. Stroll down the street with Deacon Doubleday or Carol Johnson or Fred Hillegas. Watch the smiles light up peoples' faces; hear the known-you-all-my-life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And, that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18- county Central New York area. Instant friends for what you have to sell Bill O'Donnell SPORTS Alan Milair MUSIC Deacon Doubled FARM Represented Nationally by THE HENRY I. CHRISTAL CO., INC. NEW YORK • BOSTON • CHICAGO DETROIT • SAN FRANCISCO 5 fCW • SYRACUSE, N. Y. • 570 KC BROADCASTING, October 28, 1963 EQUIPMENT & ENGINEERING Tube shortages slash color set output MAGNAVOX CUTS OFF CHEAPEST SETS BECAUSE OF PRODUCTION LAG Color tube and color set manufactur- ers last week indicated a color tube allo- cation problem which would not be rectified before the end of the year. An anticipated shortage of color tele- vision tubes during the peak Christmas selling season has prompted the Magna- vox Co. to announce a cut off in pro- duction of its lowest price color sets. Magnavox has reported it will dis- continue production of its 501, 502 and 503 models, priced from $498.50 to $525, in favor of higher priced models. A combination of unexpected con- sumer demand and a lag in production schedules of manufacturers newly en- tered in the color tube field was cited as the principal reason for the short sup- ply. Estimates Near Million ■ Industry estimates placed the consumer demand for color sets through the 1963 calendar year between 750,000 and 1 million. RCA, which remains essentially the sole producer of color tubes, reportedly will not produce more than 750,000 of them this year. A spokesman for RCA said last week that the company does not currently envision a cut back in production of its own low price color sets. RCA's lowest color price is $449.95 at present but the company says its most popular model retails at $650. Several companies which are new in color tube production so far produce only a negligible quantity when set manufacturers' demands are considered as a whole. Sylvania reports is has reached a "full production" level but says that its September-December color tube output will not exceed 20,000. Rauland Corp., Chicago, a subsidiary of Zenith, reportedly hoped to manu- facture 100,000 color tubes through 1963. A Rauland official told Broad- casting last week that the company had begun manufacture of the tubes but declined to comment on the produc- tion schedule. National Video Corporation, also a Chicago-based firm entering the color tube field, is reported to be having pro- duction problems. ATC's new direct drive cartridge unit offered A direct tape drive cartridge unit which is said to completely eliminate speed differences between tape cartridge machines, and offers reproduction "comparable to the finest reel-to-reel units," was announced last week by Automatic Tape Control. ATC said the new system has been under development for two years and entirely eliminates belt drives, "said to It took a decade, but Hogback was won "The Battle of the Mountains" is finally ended. And wspa-tv (ch. 7) Spartan- burg, S. C, has started operations from a new transmitter on Hogback Mountain — where it has wanted to be all along. The station, owned principally by Walter J. Brown, former Washington newspaperman, wanted its transmit- ter on Hogback when it applied for a construction permit back in 1953. But a year later, the FCC gave Mr. Brown permission to build on Paris Mountain. Wspa-tv operated from Paris Mountain after 1956, but waim-tv (ch. 40) Anderson, S. C. protested, and a nine-year battle at the commission and in the courts be- gan. After several proceedings before the commission and in the courts, Mr. Brown was cleared of waim-tv charges that he lacked the character qualifications to be a licensee be- cause of alleged off-the-record con- tacts with FCC commissioners. And in 1962, the commission reversed its decision granting the Paris Mountain transmitter site. Wspa-tv, however, was allowed to continue operating from Paris Mountain on a tempo- rary basis. In the meantime, still a third mountain had come into the picture. In 1959, wspa-tv had applied for a permit to move its operations to Caesar's Head Mountain with an in- crease in antenna height and power. The commission refused to process the Caesar's Head application until the Paris Mountain litigation was settled. When it was, wspa-tv asked that the Caesar's Head application be dismissed and that an extension of time be granted for building a transmitter and antenna on Hog- back. The commission granted this re- quest in June (Broadcasting, July 1), and a short "bVi months later, Mr. Brown, on Oct. 21, climbed the mountain with Governor James F. Byrnes (left in picture) to view Hog- back's scenery, including wspa-tv's new tower. (Mr. Byrnes is former Justice of the U. S. Supreme Court, former Secretary of State and at one time served as governor of South Carolina.) The new transmitter is 3,468 feet above sea level and operates with 3 1 6 kw effective radiated power. The move was accomplished in several stages. After sign-off on Sunday, Oct. 13, the video trans- mitter was moved from Paris to Hogback, and wspa-tv began op- erating at 3:40 p.m. on Monday Oct. 14 with video from Hogback and audio from Paris. The following Sunday, the audio transmitter was moved, and wspa-tv began complete operation from Hogback at 1:28 p.m. on Monday, Oct. 21. Licensee of the ch. 7 outlet is Spartan Radiocasting Co. It operates as the CBS-TV primary affiliate for that area. 58 BROADCASTING, October 28, 1963 It's the new RCA 25-kw TV Transmitter (Ch. 7-13) offering new excellence of performance, reliability and low operating cost The popularity of this modern 25-kw transmitter stems from its fine performance for high-band VHF service. That's why so many TT-25DH's have been ordered since first shown at the 1962 NAB Convention. This transmitter is capable of full 316-kw ERP when coupled with a modern high-gain antenna such as the RCA "Traveling Wave." WNAC will be using two of these operating in parallel to produce 50-kw for its new transmitter installation. TheTT-25DH transmitter is completely modern, using silicon rectifiers, and a minimum number of operating tubes. It is designed for remote control operation. Small space requirements, low power cost, and high relia- bility are among its many other modern features. It is an ideal transmitter for the high-quality, maximum- power VHF station. It will add prestige to yours. For more facts about this new transmitter, see your RCA Broadcast Representa- tive, or write RCA Broadcast and Television Equipment, Bldg. 15-5, Camden, N.J. The Most Trusted Name in Television be the principal cause of speed differ- ences in cartridge recording and repro- duction." The new system also is adapt- able to equipment already in the field, ATC said. Robert S. Johnson. ATC general manager, said the new system "should greatly assist in eliminating the objec- tions of some agencies to commercial disc-to-cartridge transfers." WGN seeks OK for 750 kw experiment Wgn Chicago last week filed an ap- plication with the FCC for approval of a three-year experiment with 750 kw power for its clear channel operation on 720 kc. The Chicago station, which is owned by the Tribune Co. group, will invest over $1 million in the proposed super- power experiment if commission ap- proval is received. The transmitter will constitute the bulk of cost at an esti- mated $792,592. Wgn has received approval for a $1 million loan from the Lake Shore National Bank of Chicago to cover initial expenses. The 750 kw operation is estimated to cost wgn an additional $412,000, but to bring an additional $430,000 in revenue. Wgn told the commission that if it receives approval for the experiment, the station will provide $50,000 to one or two midwestern universities to un- dertake a study of the economic impact of the projected 750 kw operation. The study, which would be made during the experiment, would be helpful to the commission in determining the future of clear channel broadcasting the sta- tion said. Wgn also said that enough information has been collected in the clear channel rulemaking proceeding for the commission to determine super- power is in the public interest. Wcco (830 kc) Minneapolis, wlw (700 kc) Cincinnati, ksl (1160 kc) Salt Lake City and wsm (650 kc) Nashville have also requested opera- tions with 750 kw. In November 1962 wgn filed for super power for its regu- lar license but was rejected. $700,000 in new gear ordered from GE An order by wwj-tv Detroit for more than $700,000 worth of equip- ment was announced by General Elec- tric Co. last week. GE said the order for the television studio equipment was one of the largest it has ever received from a single station. The order — for studio and film cam- eras, control systems, audio systems and monitoring equipment — is a part of wwj-tv's $1.2 million expansion and modernization program. GE's Vis- ual Communcation Products Division is handling the order. New Army 'shootie-talkie' A rugged miniaturized radio receiver and companion trans- mitter have been developed by the Delco Radio Division of Gen- eral Motors Corp. for use by combat troops. Shown here as they will be used on the front line, the units were designed by the Army Electronics Research and Development Laboratories, Fort Monmouth, N. J. About 75 of the lightweight units — the receiver weighs ap- proximately 9 ounces and is at- tached to a soldier's combat hel- met and the transmitter weighs about 15 ounces and is hand held — have been produced for test purposes. The initial Army con- tract with GM, in August of 1962, awarded $239,000 for de- velopment of the units, and a June 1963 contract allotted an ad- ditional $108,000 for the work. Now they're putting portable video tape recorders on wheels. Last week Ampex reported that it could deliver in 120 days its "Mini- cruiser," a complete mobile video tape recording center, centered on the 97- pound portable VR-660 recorder. The Ampex mobile unit is housed in a compact Studebaker station wagon, with a sliding roof to permit TV camera- men to shoot directly from the vehicle. The VR-660 is housed in a shock- mounted protective case at the rear of the cruiser. A vidicon camera with zoom lens and 200-feet of cable per- mits the camera to be used away from the vehicle. Both cameraman and re- corder operator are tied into a com- munication link. An 8-inch preview Technical topics... Dual introduction ■ Kay Electric Co., manufacturer of precision electronic test and measuring instruments, an- nounces the availability of its mega- switch model KMC 255B, a newly im- proved high frequency coaxial switch, and the Marka-Sweep Video 100, a new all solid state sweeping oscillator that provides "extremely flat sweeps up to 100 mc wide." Additional informa- tion and prices may obtained from the eqmpany at 14 Maple Avenue, Pine Brook, N. J. Tape recorders sold ■ ABC has ordered 83 units of RCA's fully transistorized audio tape recorder for use in the net- work's owned radio and TV stations. Delivery will .start next month on the RT-21 recorders which will become standard equipment throughout ABC facilities, replacing all existing audio tape units. \ Tape degausser available ■ An auto- matic tape degausser, reportedly ideal for TV stations using video tape re- corders, is now available from Consoli- dated Electrodynamics Corp., a subsid- iary of Bell & Howell Co., Pasadena, Calif. Further information may be ob- tained from the company at 360 Sierra Madre Villa. CBS places order ■ GPL division of General Precision Inc., Pleasantville, N. Y., announced last week that it had received an order for eight PA-550 high resolution vidicon film chains for CBS operations in Washington and New York. GPI's PA-550 vidicon film chains are now in use at CBS stations knxt(tv) Los Angeles, wcau-tv Phil- adelphia, and wcbs-tv New York. monitor is also included. The unit operates from a self-con- tained power supply, although it can be operated from normal 115-volt do- mestic power. The tape recorder may be removed from the wagon for remotes. A mobile recorder delivered last week to wjxt(tv) Jacksonville, Fla. by RCA uses a special body mounted on a Ford V-8 chassis. It was designed by RCA for the Florida station. The 55-inch- wide studio size recorder is positioned directly behind the driver's seat with its console facing the rear. The unit carries two air conditioners, power regulator and distribution equipment, a rack for test equipment, work counters and stor- age cabinets. TV cameras can be car- ried in a five-foot area at the rear. Ampex announces mobile video tape center RCA DESIGNS SPECIAL MOUNTING FOR FLORIDA STATION 60 (EQUIPMENT & ENGINEERING) BROADCASTING, October 28, 1963 FINANCIAL REPORTS An optimistic report from CBS STANTON CITES INCREASE IN TELEVISION RATE OF GROWTH A bullish report on radio and tele- vision business generally, and on CBS radio and television specifically, was presented to the Los Angeles Society of Financial Analysts last Thursday by Dr. Frank Stanton, president of CBS Inc. He told a luncheon meeting of the group that a "substantial"" increase evi- dent since 1961 in the rate of growth of television advertising expenditures, after a number of years of declining rates of growth, "'is resulting in a considerably higher level of profitability throughout the industry." It suggests, he said, "that television may be at an earlier stage in its growth cycle than we would have concluded several years ago." Dr. Stanton also expressed confidence that network radio, "after a number of years of uncertainty, during which this medium was forced to adjust to the competition from television, is regain- ing its place in the sun. Its future, from even' indicator I am able to observe, is promising indeed." He noted that TV's advertising reve- nues in the first half of 1963 rose 12% above those for the same period last year, while national advertising reve- nues of the major print media rose less than 3°c . Of the CBS-TV network, he said that although the new TV season is just getting under way, "already there are strong indications that the network's extraordinary competitive showing last season will be equaled and may be bettered in the season at hand." The network's sales for the first nine months of 1963, he also reported, were "sub- stantiallv higher"" than in the same peri- od of 1962." He said the five CBS-owned TV sta- tions led their markets in time sales last year and that sales this year are even better. The stations are wcbs-tv New York, knxt(tv) Los Angeles, wbbm-tv Chicago, wcau-tv Philadel- phia and kmox-tv St. Louis. The TV stations' associated radio outlets and the two other CBS-owned radio stations — weei Boston and kcbs San Francisco — also ran up a sales total during the first nine months this year that is "well ahead" of that for the comparable 1962 period. Dr. Stan- ton asserted. The CBS Radio network, he said, ""is having an excellent year.'' with sales substantially in excess of those for last year. He reported that CBS News, although ""not primarily a profit center as such," is finding that advertiser interest in its output "is increasing steadily." He said CBS News supplies 61% of the CBS Radio schedule and 20% of the CBS- TV schedule and is expanding both domestic and foreign operations. CBS Newsfilm. he said, is "'the largest single newsfilm syndication service in the world and its service is "currently seen in four out of five television homes throughout the free world.*' CBS Films Inc., he said, "has become the world's largest exporter of films made especially for television." He summarized the operations of the other CBS divisions — Columbia Rec- Stations DO Have Personality! The personality here is the boat Ho -Maid, just put into the waters of Grand Traverse Bay, after 3 1/2 years of "do-it-yourself" work by Pres. Les Biederman, who stripped a thirty- year, 35 foot commercial fishing boat to the hull and designed and built himself a dies el-power ed, ocean- safe boat. The project shows Les' imagination and staying power -- imagination and staying power he has put into his seven stations -- power that SELLS your product. The Paul Bunyan Stations W PBN-TV •W TOM-TV • WTCM* W MBN • W ATT •WATOWATZ Paul Bunyan Bldg. * Traverse City, Mich. * Venard, Torbet and McConnell, Inc. BROADCASTING, October 28. 1963 61 ords, CBS International and CBS Labs — and offered this overall assessment of the CBS Inc. position: "We have lost none of the momentum which enabled us to post 1962 as the best year in our history, and which gave us earnings for the first six months of the current year equivalent to $2.11 per share compared with $1.59 per share for the same peri- od last year." Garfinkle puts stock in public interest' *; Henry Garfinkle, president of the American News Co., who increased his holding in the Boston Herald-Traveler Corp. from slightly over 3,000 shares last February to over 62,000 this month, has placed this 12% interest in the hands of three trustees to be voted "in the public interest" for a period of five years. Notice to this effect was filed with the FCC last week. The Bos- ton newspapers {Herald and Traveler) also owns whdh-am-fm-tv there. The move by Mr. Garfinkle sets at rest speculation that Mr. Garfinkle had been acting in behalf of S. I. Newhouse, group publisher-broadcaster. Reports were also rife that Mr. Garfinkle was acting as a principal for the Kennedy family; the theory was that President Kennedy would become publisher and editor of his hometown newspaper when he retired from the presidency. Named trustees under the irrevocable five-year trust are Dr. Abram Sachar, president of Brandeis University, Wal- tham, Mass.; Dr. Herbert D. Adams of the Leahy Clinic, and John R. Fulham, fish business. Goodwill Stations report Goodwill Stations Inc. reported gross revenue and earnings up for the nine months of this year. Nine months ended Sept. 30: 1963 $ 0.79 6,166,845.00 1962 ! 0.66 5,669,172.00 Earned per share* Gross revenue Operating profit (before deprecia- tion and amorti- zation) Depreciation and amortization Net income Cash flow generated from operations 1,203,387.00 1,114,221.00 * Based on 690,840 shares outstanding. 1,881.688.00 1,596,896.00 654,885.00 548,502.00 658,075.00 456,146.00 Capital Cities profit up 41% in nine months Capital Cities Broadcasting Corp. an- nounced that net profit for the nine months of 1963 was 41% higher than for the same period in 1962 and double that of 1961. The report, issued last week, also 62 (FINANCIAL REPORTS) stated that New York Subways Adver- tising Co., which is 40% owned by Capital Cities, had a profitable year for its first fiscal year under its new management, compared to a loss posi- tion in the previous year under different ownership and management. Nine months ended Sept. 30: Earned per share % Net broadcasting income Broadcasting expense Depreciation Operating profit Interest and financ ing expense Total special charges Income before taxes Income taxes Net income Cash flow 1963 1.06 12,068,594.00 7,393,377.00 864,958.00 3,810,259.00 1962 $ 0.75 10,946,957.00 6,945,879.00 993,645.00 3,007,433.00 878,598.00 1,011,988.00 116,496.00 — 2,815,165.00 1,493,369.00 1,321,796.00 2,186,754.00 1,995,445.00 1,056,248.00 939,197.00 1,932,842.00 Ampex to acquire Mandrel Industries The Ampex Corp., Redwood City, Calif., will acquire Mandrel Industries Inc., of Menlo Park, Calif., and Hous- ton. The proposed acquisition, which will be voted on first by Ampex and later by Mandrel stockholders, would involve a stock exchange worth about $29,250,- 000. Ampex has 7,835,542 shares out- standing and would issue approximately 1.5 million shares for Mandrel's 1,440,- 044 shares on a 9 for 10 basis. The offer will be made only by a prospectus following appropriate regis- tration of Ampex shares by the Securi- ties and Exchange Commission. Mandrel, which claims to be the world's leading geophysical service out- fit, had sales last year of $21,293,604 and net income of $1,263,374. The company has 2,000 employes; 1,600 of them in the U. S. Ampex, for the fiscal year ended April 27, earned $5,005,000 on sales of $93,271,000 (Broadcasting, July 29). Ampex has 5,700 employes. Official Films show profit Official Films Inc. reported a profit- able year despite, according to Seymour Reed, president, "continuance of a most difficult period for syndication of tele- vision films [and] an acute shortage of time to show syndicated films." Re-elected to Official's board were Louis C. Lerner, David Bumin, Louis Levinson, Stanley Mitchell, Leonard I. Screiber and Mr. Reed. The election took place at the annual stockholders meeting last week. 12 months ended June 30: Total income Costs and expenses Income before taxes Provision for federal and state taxes Net income 1963 1962 $2,357,092 $3,037,794 2,035,043 2,604,673 322,049 433,121 172,000 228,000 150,049 205,121 Warner Bros, sales to TV hit new high Warner Bros, reports that sales of feature films and off-network programs for the third quarter of 1963 hit a record high of more than $4.5 million, while sales of off-network programs for a like period last year came to only $1.4 million. Joseph Kotler, vice presi- dent of Warner's Television Division, said last week, "Even with the addition of the features, we did not expect to more than triple our last year's sales figures for these normally slack-selling months." The new figures include 35 sales of the newly-distributed "Warner Bros. One"' feature films package, 30 sales of off network hours and five sales of off- network half-hours. Consumer, industrial sales high at RCA RCA reported last week that its con- sumer and industrial sales through 1962 and 1963 have "more than offset the general leveling off of government busi- ness which has been evident through- out the industry." Elmer W. Engstrom, RCA president, addressing the Investment Analysts So- ciety of Chicago, said that consumer and industrial products which accounted for 38% of RCA's business in 1961 are expected to contribute 44% of the company's volume during 1963. Taft declares dividend Quarterly dividend of 15 cents a share, payable Dec. 12 to stockholders of record Nov. 15 has been declared by Taft Broadcasting Co. board. Six months' fiscal report shows slight drop in net income. Six months ended Sept. 30: 1963 i 0.58 5,894,764.00 1962 $ 0.61 5,729,398.00 2,550,507.00 2,128,018.00 1,163,982.00 964,036.00 Earned per share* Net revenue Operating profit (before deprecia- tion) 2,514,693.00 Profit before federal income tax 1.989.827.00 Federal income tax 1,076,014.00 Net income 913,813.00 * Based on 1,589,485 shares outstanding. Wometco announces dividend Wometco Enterprises board declared a 20% stock dividend on all Class A and Class B stock outstanding, payable Dec. 23 to stockholders of record Dec. 2. At same time board announced in- tention to pay quarterly cash dividends at rate of 56 cents on Class A stock and 20 cents on Class B stock after issuance of stock dividend. Regular quarterly dividend of 15 cents on Class A and 5Vi cents on Class B was voted, payable Dec. 16 to stockholders of record Dec. 2. BROADCASTING, October 28, 1963 Now: Ampex has a low-cost, portable VTR with full broadcast stability— the VR-660. It's ready and able to handle any broadcast job. And the complete price is just $14,500. It weighs less than 100 pounds and is small enough to fit in a station wagon for a mobile unit. It's ideal for recording special events, local sports and news— even on-the-spot spots. It has signal compatibility with all other VTRs. And when played through your station's processing am- plifier, its signal meets all FCC broadcast specifications. The new Ampex VR-660 has two audio tracks. It records at 3.7 ips— or up to five hours on one reel of tape. And, too, it's extremely simple to operate. It's easy to main- tain because it's fully transistorized. And, of course, it offers reliability— Ampex reliability. For more information please write to Ampex Corporation, Redwood City, California. Sales and service offices throughout the world. BROADCASTING, October 28, 1963 63 THE MEDIA NAB conferences reach halfway mark FEDERAL ENCROACHMENT IS STILL MAIN TOPIC AT PITTSBURGH, MIAMI There are four down and four to go as the National Association of Broad- casters reached the halfway point last week in its annual round of fall con- ferences. And, as expected, government en- croachments into areas broadcasters feel belong in private enterprise have domi- nated discussions in the four confer- erence cities — Hartford and Minneap- olis the first week (Broadcasting, Oct. 21) and Pittsburgh and Miami last week. NAB President LeRoy Collins and staff take a two-week break with the close of the Miami session Friday (see page 9) and the start of the second round in Nashville Nov. 14-15. During this period Governor Collins will testify before the House Communications Sub- committee on pending bills which would prohibit the FCC from setting a limit on the amount of commercial time a station can broadcast. Hearings start on these and other bills Nov. 6. Ap- peals were made at the conferences for individual broadcasters to testify at this same hearing. The Minneapolis conference attracted 241 registrants, Hartford 230 and Pitts- burgh 195. These figures include NAB staffers and other nonbroadcasters. Codes and Commercials ■ The radio and TV codes and the FCC rulemaking to limit the number of commercials attracted a large share of attention in Pittsburgh, Monday and Tuesday (Oct. 21-22) just as they had in Hartford and Minneapolis. Robert Ferguson, wtrf-tv Wheeling, W. Va., a member of the TV code board, said it was a mistake for the codes to include time restrictions based on minutes. "To a great extent, we created this trap [threat of government control] we are now in," he said. Roy Morgan, wilk Wilkes-Barre, Pa., wondered if it would not be very difficult for the industry to get out of its own "trap" and whether it would not be creating another one by attempt- ing to establish standards based on quality. "We don't have an answer yet but we will get an answer," NAB Executive Vice President Vincent Wasilewski re- plied. Paul Comstock, NAB vice presi- dent for government affairs, disagreed that the industry has created its own trap. He said the government does not have any "business in this area at any time." Voluntary industry actions must be kept sharply divided from government actions, he stressed. NAB General Counsel Douglas Anel- lo said the codes now are too specific and "anytime you get too specific in any field you get in trouble." He pre- dicted Congress may someday pass leg- islation in the area of commercials based along the lines of present mail- ing restrictions against print media. Ben Strouse, wwdc-am-fm Washing- ton and chairman of the NAB radio board, raised the issue of separate standards for different markets. He noted the FCC stated it would consider the special problems of daytime sta- tions, rural stations and asked how it would be in the public interest for a daytime station to be allowed to carry more commercials per hour than a full- time station in the same market. Ted McDowell, wmal-tv Washing- ton, accused the industry of "crawfish- ing" and "looking gutless" in efforts of some to change the code just to keep the government out. Governor Collins replied that he is disturbed because the codes have been "downgraded" by some. He said the criticisms are undeserved and called Quarton calls meeting of NAB executive group to discuss codes A meeting of the five-man execu- tive committee of the National As- sociation of Broadcasters and Presi- dent LeRoy Collins has been called in Washington Nov. 7-8 to explore in detail the future direction of the NAB codes and the policy making authority which is or is not invested in the separate radio and TV code boards. The two-day meeting was called by William Quarton, wmt-tv Cedar Rapids, Iowa, and chairman of both the NAB board and the executive committee. In a letter to Governor Collins ordering the meeting, Mr. Quarton said the president's presen- tations to the radio and TV code boards earlier this month point up the "desirability of making certain we are in agreement as to how to proceed with our code program." There is a very basic disagreement between Governor Collins and in- dividual members of the code boards and the parent radio and TV boards which was pointed up in Mr. Quar- ton's letter to the NAB president. The letter has not been released and the NAB chairman and other members of the executive committee con- tacted last week declined to discuss it. They include James Russell, kktv(tv) Colorado Springs (TV board chairman); Ben Strouse, wwdc Washington (radio board chairman); Glenn Marshall Jr., wjxt(tv) Jacksonville, Fla. (TV vice chairman), and Richard Chapin, kfor Lincoln, Neb. (radio vice chairman). Governor Collins feels that the new code authority director should have "vast powers" to initiate policy with the code boards having minor policy decision duties and serving as appellate bodies to consider decisions of the code authority (Broadcast- ing, Oct. 7). Robert D. Swezey, present code authority director, has resigned but is serving on a parttime basis until a successor is appointed. It is known that Governor Collins felt that Mr. Swezey was not an effective direc- tor because he refused to exercise the policy authority A'hich the NAB president felt was vested in him — and not the code boards. Quarton Disagrees ■ Mr. Quarton's letter to Governor Collins also was sent to all members of the NAB ra- dio and TV boards and both code boards. In it, the chairman said that "our code board members, backed by the NAB directors, are not going to give up their policy making au- thority to anyone. Whoever is ap- pointed code director should know that." Mr. Quarton said it is not neces- sary to call a special meeting of the NAB board of directors to make this point clear. He did not envision the code boards as mere advisory bodies (Mr. Quarton is a former chairman of both code boards) in the letter to the NAB president. The 64 BROADCASTING, October 28, 1963 Taking a coffee break during the NAB conference in Pitts- burgh last week are (I to r) George Boiling, Boiling Co., station representation firm; Willard Schroeder. WOOD Grand Rapids, Mich., and NAB radio board member, and Wendell Siier. WDBJ-TV Roanoke. Va. Cecil Woodland (c), WEJL Scranton, Pa., discusses radio management with Arthur Martin (r), WMRN Marion. Ohio, and John Henzel. WHDL Olean. N. Y.. at the NAB confer- ence in Pittsburgh. Messrs. Woodland and Henzel. mem- bers of the NAB board, were host directors. the codes the "greatest expression of self regulation" by any industry in a free enterprise system. A minority view was expressed by Davis Porter of WNAE Warren. Pa. The trouble, he said, lies in the fact that less than one-half of the radio and TV sta- tions combined are code subscribers. He said he saw nothing wrong with a gov- ernment regulation requiring all li- censees to subscribe to the same code and that the industry should not praise its own self-regulatory efforts and then object to the FCC rulemaking. Fairness's Turn ■ Much of the panel on controversy was devoted to the FCC's July 26 statement delineating a licensee's responsibilities under the fair- ness doctrine. "If the FCC means what it says, and I am confident it doesn't," everytime a station carries a spot an- nouncement by a political candidate the text will have to be sent to his oppon- ents. Mr. Anello said. This is one of the areas the NAB hopes to clear up with the FCC. he said. Jack Dille, wsjv(tv) Elkhart-South code director's policy decisions should be subject to the code board's approval, he said. "I hope you will not appoint any- one [as code director] until the ex- ecutive committee has an opportunity to visit with you on Nov. 2," Mr. Quarton told the governor. The NAB president said he had '"no comment" when asked about the Quarton letter and the executive com- mittee meeting. An NAB director said that if the code is to be effective it must be de- veloped and enforced by broadcasters rather than '"by someone on high. This is where Collins makes his mis- take." He said that it is most un- likely that someone can be found as code director with the stature and experience of Mr. Swezey. Another director, who said he agreed with Mr. Quarton's position, said that "if Bob couldn't satisfy Collins. then by definition the job of code director is impossible for one man.'" He also said that the policy- making decisions should be left to the code boards. Another viewpoint expressed agreement with Governor Collins' ob- jectives but disagreement with his methods. Abolish Position? ■ The job of code authority director was created in 1961 with the appointment of Mr. Swezey and at that time much of the code boards' duties were delegated to the director. There is some senti- ment on the board to abolish the job but this would take an amendment of the NAB by-laws. The association president is em- powered to select a new director, subject to confirmation by the full NAB board. The code boards do not have any jurisdiction in the naming of the new director. Governor Collins feels that the in- dustry should press for improvement in the quality of commercials and for fewer interruptions of program con- tinuity. He and most board members agree that the present limitation on the amount of time that may be de- voted to commercial messages has not proved satisfactory. Chairman Quarton said in his let- ter that he doubted very much if the industry could find a satisfactory answer. He pointed out that while 259fc of the public answered "noth- ing" when asked what they liked about TV commercials, that a much greater percentage would give the same answer if asked what they liked about taxes. "The time the public takes to listen to commercials is, in effect, what they pay for enter- tainment and information," he con- tinued. "The public never will like com- mercials much better than they do paying taxes," Mr. Quarton said. "While the industry should certainly continue its effort to improve the ac- ceptability of commercials, there's no point in rushing into any program until we know where we're going and why. . . . The industry simply can- not jump into the fire every time some official in Washington speaks in generalities. If we must go to Con- gress— we must." BROADCASTING, October 28, 196 65 Emergency FM network warns of Ginny's path An emergency warning FM net- work in the southeastern states went on the air last Thursday (Oct. 24) with hurricane weather bulletins and a non-network station voluntarily went silent for 15-minute periods so that the bulletins could be received by all participating stations. When the Weather Bureau warned of hurricane Ginny, the network was activated and a major engineering block was disclosed. Wscs-fm (96.9 mc) Charleston, S. C, was supposed to receive bulletins from wjax-fm (95.1 mc) Jacksonville, Fla., but could not because wtma-fm Charles- Bend, Ind., said there is "no question" but what the FCC's policies have dis- couraged the airing of controversy. This makes it all the more important that stations intensify their programing in this area, he said. Mr. Strouse felt FCC attempts to rule on every possible case will kill the airing of controversial issues. Such programing is "very im- portant" in serving the public, he said. At a news conference in Pittsburgh, Governor Collins predicted that TV would never be shifted to all UHF. He said VHF is far superior in range and that the military demands for the space probably would not be forthcoming. He said a fourth commercial TV net- work is not in the forseeable future. Help Recruit ■ Dr. Bruce Linton, head of the radio-TV department at the University of Kansas, urged broadcast- ers to become more active in recruiting promising students for media careers. "The good students with the potential of becoming good broadcasters are not being recruited," Dr. Linton said in a Monday luncheon address. The industry can help by providing scholarships, helping schools build up their radio-TV curriculums and by donat- ing used equipment and materials to universities, he said. The caliber of both students and curriculums at radio and television schools has made great im- provements in recent years, he said, and the trend can continue with the indus- try's help. He noted that most teachers now have actual broadcast experience. Dr. Linton said the "NAB is a tremendously important organization greatly blessed with the leadership pro- vided by LeRoy Collins." He predicted that government pressures against broadcasting will continue to build up and that the industry's best defense as well as offense is its own programing. "Broadcasting can be torn down na- tionally but it must be built up locally," he said in stressing that the NAB must forever remind government that the broadcaster himself is the best judge of ton also operated on 95. 1 mc. Charles Smith, wtma-fm president, then took his station off the air for 15- minute intervals every three hours so that wscs-fm could receive the warnings. Lee Ruwitch, wtvj-(tv) Miami and southeastern chairman of the National Industry Advisory Commit- tee (NIAC), said the network was activated from the National Associa- tion of Broadcasters conference in Miami. Wvcg-fm Miami was key station the 20-station network op- erating in Georgia, Florida, Ala- bama and the Carolinas. the public interest in his own commun- ity. A former president of the Associa- tion for Professional Broadcasting Edu- cation, the Kansas professor praised both the NAB and individual broadcast- ers for their close work with APBE. Popular Feature ■ A popular feature of all four conferences to date has been separate panel discussions of radio and TV management problems. Conducted by Jim Hulbert, head of the NAB broadcast management department, the cases depict actual situations and are taken from the annual NAB seminar at Harvard. "A Major Problem at wcom-tv" deals with a network affiliate in a four- station market who is afraid of losing his affiliation because of a poor third rating. "Management Decisions at knab Radio" tells of a new manager's prob- lems in a highly-competitive three-sta- tion market. During the Monday afternoon radio session, Raymond Jones of Young & Rubicam took the medium to task for its lack of creativity in programing. "Me-tooism" is rampant in the industry, he said. Radio is under constant attack because it has never lived up to its potential, Mr. Jones maintained. He called for realistic, unyielding rate structures in radio and expressed con- cern because too many stations are by- passing their representatives and clients' agencies in selling. This has resulted, he said, in one station in a major mar- ket billing 96% local and only 4% national. There is too much "hanky panky" in rates, he said. Computed Discs ■ The consensus during a panel on music matters was that the selection of records to be broadcast is a management function. This job should not be left to disc jockeys, it was agreed, with Myron Jones, wjet Erie, Pa., pointing out that wjet records are selected by a computer. Sol Handwerger of MGM Records said that radio and the record industry have "been too long in getting together on a management level" to discuss common problems. "Don't sweep us under the rug. We are very important adjuncts to your business," he said. Mr. Handwerger said stations should be get- ting free records from distributors and "if you don't we [manufacturers] would like to know about it." Governor Collins closed the confer- ence with praise for the association staff and its new and satisfactory working relationship with the NAB board. He said he is "extremely happy" with the board. The NAB's own publications and the trade press have not adequately portrayed the outstanding work being done by the staff executives, he said. Politics still not on Collins7 agenda LeRoy Collins again invaded Flor- ida last week and again fended the in- evitable questions from newsmen about any plans he might have to again run for political office from that state, which he served as governor for six years. President of the National Association of Broadcasters since January 1961, when he retired as Florida's chief ex- ecutive, Governor Collins told a news conference in Miami Beach that he has no future political plans. He said the position of president of the NAB is a fulltime job, leaving no time to devote to politics. In Florida for the Thursday-Friday (Oct. 24-25) NAB fall conference, Governor Collins said he felt he has been successful as president of the as- sociation but that there still is much to be accomplished. As successes, he pointed to NAB efforts in research which have brought "order out of chaos in audience measurements" and the in- dustry's voluntary codes. Governor Collins said it would be unwise if there are no "great debates" between the 1964 major presidential candidates and that he could not con- ceive circumstances whereby the Dem- ocratic and Republican candidates would not meet face-to-face on TV. Progress has been made in the area of cigarette commercials which appeal to minors, he said, because star ath- letes no longer are used in tobacco ads. The theme of Lucky Strike cigarettes — that they appeal to men, not boys — is "cynical," the governor said. He hit at the FCC for "serious in- fringements on the domain of self reg- ulation. . . . The FCC is challenging all free enterprise and all free commu- nications," he charged. The three main problems of broadcasting, he said, are government intervention; the contro- versy over the quantity and quality of 66 (THE MEDIA) BROADCASTING, October 28, 1963 commercials and the industry's own fear over being controversial. ""We must remember we cannot have crea- tivity without being controversial." he told the opening session of the confer- ence. Renewal Problem ■ Kenneth Giddens. wkrg Mobile. Ala., and a member of the NAB radio board, questioned why the NAB has not taken a public stand against the FCC"s delay in renewing station licenses. He pointed out that over 500 stations axe now operating with deferred licenses (Broadcasting, Oct. 21). Several delegates spoke up on the renewal situation and the FCC was accused of harassing the industry'. , In remarks prepared for delivery Fri- day. Lee Ruwitch of wtvj(tv) Miami said that stations must air controversial issues because such subjects make the biggest impression on their audiences. "And in broadcasting these issues, it is most important that we try to bring about a solution — not just further wrangling." he said. It is a "journalistic sham" for a sta- tion to present both sides of an issue and consider its duty done. Mr. Ru- witch said. "In some complicated is- sues, all that has been accomplished is the total and crippling confusion of the people. ... If it is to make the airing of these views meaningful, there should be more than just the exposure itself." Too many stations, he said, follow rather than lead public opinion and thinking. WCWT(TV) gets nod in initial decision FCC Hearing Examiner Charles J. Fredrick last week employed "com- mon sense" in issuing his initial decision resolving the channel 9 Wausau. Wis., case by recommending that Central Wisconsin Television, permittee of WCWT(tv), be granted more time to construct the outlet and that its sale to Midcontinent Broadcasting Co. be ap- proved. The same decision also absolved wsau-tv Wausau (ch. 7) of charges that it had instigated the Wisconsin Citizens' Committee for Educational Television's opposition to the sale as an attempt to block commercial competi- tion from a channel 9 operation. Examiner Fredrick said "the fine bal- ancing of theoretical justice, a process which would delay additional television service in Wausau for possibly as much as two or three years, should give way to a common sense solution of this case." The examiner found that sale of wcwr would not violate FCC rules against trafficking in construction per- mits, which wsau-tv and WCCET had charged. He ruled that there has been no logical connection between the lat- ter's evidence and accusation. BROADCASTING. October 28. 1963 Delaware broadcasters added to Md.-D.C. unit The Maryland-District of Columbia Broadcasters Association accepted the request of Delaware stations last week and amended its bylaws to accept sta- tions from that state. The group also changed its name to the Maryland- District of Columbia-Delaware Broad- casters' Association and elected DBA President Gordon Macintosh, wtux Wilmington, to its board of directors. A majority of the seven station mem- bers of the Delaware association had petitioned the Maryland-D. C. broad- casters to take the smaller group into its membership. The action was unani- mously approved at the annual business meeting of Maryland-D. C. last Wednes- day (Oct. 23).' Thomas Carr, vice president of wbal Baltimore, was elected president of the enlarged group, succeeding Joe Good- fellow, vice president of WRC-AM-FM-TV Washington (for other officers, see page 82). Mr. Carr attacked the "ever in- creasing pressure being exerted on us by federal regulatory agencies that seem determined to run our industry." He promised an all-out fight against "this apparent governmental usurpation of YOU'RE ONLY HALF-COVERED IN NEBRASKA IF YOU DON'T USE KOLN-TV/KGIN-TV! AVERAGE HOMES DELIVERED PER QUARTER HOUR (Feb.-March, 1963 ARB — 6:30 to 10 p.m.) LINCOLN-LAND* "A" 61,700 63,800 OMAHA "B" 54,700 OMAHA T 54,300 LINCOLN-LAND* "B" 23,600 LINCOLN-LAND* "C" 23,600 •Lincoln-Hastings- Kearney Ratine projections are estimates only, subject to any defects and limitations of source material and methods, and may or may not be accurate measurements of true audience. Lincoln -Land is now nation's 74th TV market!* There are two big TV markets in Nebraska. To reach them, you have to use a station in each. Sell Lincoln-Land and you've sold more than half the buying power in the state. Lincoln-Land is now the 74th largest market in the U.S., based on the average number of homes per quarter hour prime time delivered bv all stations in the market. KOLN-TV. KGI.VTV delivers more than 206.000 homes — homes that are a "must" on any top-market schedule. \sk Averv-Knodel for complete facts on KOLN-TV KGLVTY— the Official Basic CBS Outlet for most of Nebraska and Northern Kansas. *Sorember, 1962 ARB RanLine. MM KB KALAMAZOO-BATTLE CHEEK *JEf l'X\Z • '-? :s ■JFU GRAM) RAPID&XMAMAZDO WIH» CADILLAC thevisioh ■Ds-n sum ratios haiahazoo ■■If/ CADILLAC-TRAVERSE CITY /mr-n smut ste. marie UU-Tt/lMCOUI. NEBRASKA telH-T* CUm ISLAM). NEB. KOLNTV KGINTV CHANNEL 10 • 316,000 WATTS 1000 FT. TOWER CHANNEL 11 • 316,000 WATTS 1069 FT. TOWER COVERS LINCOLN -LAND — NEBRASKA'S OTHER BIS MARKET Aterf-Knaiel, Inc., Exclusive National Representative 67 Virginians visit their congressmen Officials of the Virginia Associa- tion of Broadcasters personally told their congressmen last week that they "oppose limitations on radio and television commercial time" as proposed by the FCC. Their visits brought to more than a dozen the number of state associations that have come to Washington to explain their position. The Virginia group also "opposed regulation and control as imposed by the FCC fairness doc- trine" and called for "intelligently presented editorials" as an essential part of public service. Bringing the word to Senator Harry Flood Byrd (D-Va.), dean of the Virginia congressional delega- tion, were (1-r) William R. Preston, wrva-am-fm-tv Richmond; N. W. Kidd, wayb Waynesboro; Robert Lambe, of wtar-am-fm-tv Norfolk and VAB secretary-treasurer; Horace Fitzpatrick, wsls-am-fm-tv Roa- noke and VAB president; Senator Byrd, and Arthur Gates, wyve Wytheville and VAB vice president. Bill Greer, VAB executive secretary, and Howard Hayes, wpik Alexan- dria, also made the trip. our basic industry rights in every way we can." The association authorized its general counsel, former FCC Chairman John C. Doerfer, to testify in two upcoming congressional hearings — in favor of Representative Walter Rogers' (D-Tex) bill which would prohibit the FCC from limiting the number of commercials broadcast and against a section of the District of Columbia crime bill now before the Senate which would give courts injunctive powers over program- ing considered by the court to be ob- scene. Media reports... CBS Radio adds one ■ Kcbn Reno affiliates with CBS Radio when it goes on the air Oct. 30. The new station will be operated by B.B.C. Inc. on 1230 kc with 250 w unlimited. Decidedly decided ■ The FCC last week denied petition by Tri-Cities Broadcasting Co. which requested the commission reconsider its grant of channel 8 High Point, N. C, to South- ern Broadcasters Inc. Tri-Cities felt that since there was only a quorum of four commissioners present when the chan- nel was granted to Southern, proper procedure required that a further hear- ing be held with more commissioners present. This was the second request for reconsideration from Tri-Cities (Broadcasting, Sept. 23). Mutual No. 503 ■ Wmoc Chattanooga, Tenn., will become an affiliate of Mu- tual Nov. 3. The station, operated by Dick Broadcasting Co., broadcasts on 1450 kc with 1 kw-day, 250 w-night. Mutual now has 503 affiliates. News survey ■ Gale R. Adkins, direc- tor of radio-television research and as- sociate professor of journalism at the University of Kansas, has been com- missioned by the Radio Television News Directors Association to conduct a nationwide survey of employment in broadcast news. The study will encompass employment totals, specific job activities and market comparisons. Professor Adkins has estimated that the report will be completed in a year. Back To Boston ■ The channel 5 Bos- ton case, involving whdh-tv's renewal application and three others seeking a station on the channel was set for hearing last week by the FCC. The parties seeking the TV channel are Greater Boston TV Co., Charles River Civic Television Inc. and Boston Broad- casters Inc. The commission also denied request by Boston Broadcasters that the application of Greater Boston be dis- missed and requests by whdh-tv and Greater Boston that the commission await a relevant court decision before taking any further action. How high, how far ■ The FCC has scheduled an oral argument Dec. 2 on an application by katv(tv) Little Rock, Ark., to move its transmitter from 14 miles outside Pine Bluff to 12 miles west of Little Rock, about a 50 mile move, and increase its antenna height to 1,862 feet. FCC Hearing Ex- aminer Thomas H. Donahue criticized katv for allegedly breaking promises to Pine Bluff city officials. 68 (THE MEDIA) BROADCASTING, October 28, 1963 NEW ASSIGNMENTS IN UHF TABLE Educators would get 374 of proposed 411 additional assignments; existing stations and FCC rules are unaffected The FCC last week voted to request industry comments on a proposal to add more than 400 assignments to its UHF table. Most of the new assignments would be earmarked for educational television. The proposal, which would delete some unused channels from small com- munities, would result in a net gain of 411 assignments, bringing the UHF table up to a total of 1,979. Of the new assignments, 374 would be set aside for educators. The proposal doesn't affect existing stations and would not change any commission rules concerning UHF. Although the proposal would provide ETV with a total of some 600 UHF channels (plus 99 VHF assignments), it falls far short of what educators have requested. The National Association of Educational Broadcasters has said a total of some 1.200 assignments, most in the UHF band, will be needed for education in the next decade. The commission feels that its action last summer in making 31 channels in the 2500-2690 band available for point- to-point transmission of industructional and cultural materials takes the pressure off the need for more ETV assignments (Broadcasting, July 26). There are now 80 ETV stations on the air, 51 of them on VHF channels, 29 on UHF. Based on Population ■ The proposed expansion of the UHF table is, in gen- eral, based on area populations, with both UHF and VHF assignments counted towards the goal set for each community. With the 411 new assignments added to the table, communities of under 50.000 would have 1-2 TV channels: 50,000-250.000. 2-5: 250.000-1 million. 5-7; over 1 million, 7-9. In sparsely populated sections of the country, the population standards are somewhat lower. In a related development, the com- mission last week put out a rulemaking requested by the Midwest Program on Airborne Television Instruction Inc. MPATI, which operates two airborne stations over six midwestern states on an experimental basis, wants six UHF channels allocated to it for its ETV program. The requested channels are 72, 74, 76, 78, 80 and 82. Its experimental sta- tions are on channels 72 and 76. MPATI also has asked the commis- sion to regularize the use of UHF chan- nels for airborne ETV in Illinois. Indi- ana, Kentucky, Ohio, Michigan and Wisconsin, and to modify commission rules concerning airborne ETV. In requesting comments on the pro- posal, the commission indicated some concern with it. It asked the industry's views on how many channels are needed for the MPATI project and whether the proposal is technically and economically feasible. The commission also asked whether it would be feasible for MPATI to use the channels in 2500-2690 band rather than the UHF frequencies requested. •Denotes educational reservation ALABAMA Andalusia. *2, *29. 63 Anniston. 70, *80 Auburn. 16. *56 Bessemer, 77 Birmingham, 6. *10, 13, 42, *48. 54 Cullman, 60 Decatur. 23 Demopolis. *18 Dothan. 4. *19, 65 Enterprise, 40 Eufaula, 44 Florence, 15. *21. 66 Gadsden. 37, 72. 83 Huntsvttle. 19.25, 31. *44, 78 Mobile. 5, 10. *42. 48. 54, 64 Montgomery, 12. 20. *26. 32 Munford. *7, *24 Opelika. *22, 62 Ozark, 60 Selma. 8. 58 Sylacauga, 75 Talladega. 64 Thomasville, *27 Troy, 38 Tuscaloosa, *14, 45. 51 Tuscumbia, 47 University, *74 ARIZONA Ajo, 19, *29 Bisbee. 54 Casa Grande. 18 Clifton, 25 Coolidge. 36 Douglas. 3. 35, '60 Eloy. 24 Flagstaff. 9. 13 Globe. 34. *45 Holbrook, 14 Kingman, 6, 17 Mesa. 12 Miami. 28 Nogales. 11. 16. 32, 44 Phoenix. 3, 5, *8, 10, 20, 26 Prescott. 7. 15. *27 Safford, 21, *41 Tucson, 4, «6. 9, 13, 40, 61 Williams. 25. *35 Winslow. 16. *22 Yuma. 11, 13. 22. 60 ARKANSAS Arkadelphia. 34. *56 Batesville. *30. 49 Benton. 40 Blytheville. 64, 74 Camden. 50 Conway. 62 El Dorado. 10. 26, *48 Fayetteville. *13, 41 Forest City, 22 Fort Smith. 5. *16. 22. 39 Harrison. *24, 51 Helena. 54 Hope. 15 Hot Springs. 9. 52. *64 Jonesboro. 8. 39. *68 Little Rock. *2, 4, 7, 11, •17. 23. 81 Magnolia. 28 Malvern. 46 Morrilton. 43 Newport. 28 Paragould, 58 Pine Bluff. 36 Russellville. 19, *53 Searcy, 33 Springdale. 35 Stuttgart, 14 CALIFORNIA Alturas. 13 Bakersfield. 17. 23, 29, *39, 51 Bishop, *19 Brawley. 16, *66 Chico, 12 Corona, 52 Cotati, *16 Delano. 45 El Centro. 7, 9. *26. 48 Eureka. 3. 6. 13, 26 Fresno, *18. 24. 30, 47, 53 Hanford, 21 Lancaster. 56 Lompoc, 54 Los Angeles. 2. 4, 5. 7, 9, 11. 13. 22. *28. 34, *58 Madera, 59 Merced. 34. 66. *76 Modesto. 17. 58 Monterev, 25 Napa, 62 Oxnard, 32, 62 Palm Springs, 27, *36 Petaluma, 68 Pittsburg. 80 Redding, 7. 9. 23 Riverside. 40, 46 Sacramento. 3, *6. 10. •19, 28, 40, 46 Salinas, 35. *65 Salinas-Monterey, 8 San Bernardino. 18, *24, 30 San Diego, 8, 10, *15, 39. 51, 69. 78 San Francisco-Oakland. 2, 4, 5, 7, *9, 20, 26, 32, •38. 44 San Jose, 11, 48, *54, 60. 82 San Luis ObisDO. 6 San Mateo. *14. 72. 78 Santa Barbara. 3, *20. 26 Santa Cruz, 56 Santa Maria. 12. 44 Santa Paula. 16. *50 Santa Rosa. 50. *74 Stockton. 13. 36, *42. 64 Tulare, 27 Ukiah. *24 Ventura, 38 Visalia. 43, *49 Watsonville. *22 Yreka, *19 Yuba City, 52 COLORADO Alamosa, 3, *19 Boulder. *12. 22, *48, 54 Canon City, 36 Colorado Springs, 11, 13, *17, 23 Cortez, 54 Craig, 19, *28 Delta. 24 Denver. 2, 4, *6. 7, 9, 20, *26 Durango. 6, 15 Fort Collins, 44 Fort Morgan, *15, 42 Grand Junction, 5, *21 Greeley. 50. *60 La Junta. 24. *40 Lamar. 12, *18 Leadville. 14. *27 Longmont, 32 Loveland, 38 Montrose, 10, *18 Pueblo. 5. *8. 28, 34 Salida, 25, *45 Sterling. 3. *25 Trinidad, 21, *33 Walsenburg, 30 CONNECTICUT Bridgeport, 43, 49, *71 Greenwich, 55 Hartford. 3, 18, *24 Meriden. 65 New Britain. 30 New Haven, 8, 59 New London, *46, 81 Norwich. 57, *63 Waterbury, 20 DELAWARE Dover. *48 Wilmington, 12, *59, 83 DISTRICT OF COLUMBIA Washington, 4. 5, 7, 9, 14, 20, *26. 44, *50 FLORIDA Belle Glade, 27 Boca Raton. *45 Bradenton. *28, 54 Clearwater, 32, 50 Cocoa, *14, 55 Daytona Beach. 2, 53, 74 De Land, 44 Delray Beach. 67 Ft. Lauderdale, 39, 57, 73 Ft. Myers. 11, *16. 40 Ft. Pierce, 19, *31, 48, 77 Ft. Walton Beach. 41 Gainesville, *5. 20, 65 Homestead, 35 Jacksonville, 4, *7. 12. 30. 36, 52 Jacksonville Beach 70 Key West 14. 20. 68 Lake City, *33. 39 Lakeland. 58 Lake Wales. 42 Leesburg. *26. 64 Madison, *21 Marianna, *17 Melbourne. 37. 43. 68 Miami, *2. 4. 6, 7, 10, *17, 23, 33, 61 New Smyrna Beach, *18 Ocala, *15, 46 Orlando. 6. 9. *24. 47, 66 Palatka, *17, 62 Panama City, 7, 13, *30, 36 Pensacola, 3, 15, *21, 46. 52 Perry, 80 Quincy, 54 St. Augustine, 25, 41 Sanford, 35 Sarasota. 34 Tallahassee, *11, 24, 51, 76 Tampa-St. Petersburg, *3, 8. 10. 13, 22, 38, *63 Vero Beach, 59 Warrington. 70 West Palm Beach, 5. 12, •15. 21. 51 Winter Haven, 76 GEORGIA Albany, 10, 48, 83 Americus, 31 Ashburn. *23 Athens, *8. 60 Atlanta. 2, 5, 11, *30, 36. *57, 69 Augusta. 6, 12. 81 Bainbridge. 35 Brunswick, 28. 34. 50 Carrollton, 33 Cartersville, 63 Cedartown. 53 Chatsworth, *18 Cochran, *15 Columbus. 3, 9, *28. 34 Cordele. 43 Dalton, 65 Dawson, *25 Douglas. 32, 78 Draketown, *27 Dublin, 73 Fitzgerald, 53 Fort Valley, 71 Gainesville, 32, 52 Griffin, 39 La Grange. 50, 82 Macon, 13. *41, 47, 79 Milledgeville. 51 Moultrie, 75 Newman. 61 Pelham. *14 Rome. 59. 81 Savannah, 3, *9, 11, 40 Statesboro. 22. 38 Thomaston, 74 Thomasville. 6, 27 Tifton, 72 Valdosta, 37, 56, 69 BROADCASTING, October 28, 1963 63 Vidalia, 26 Warm Springs. *66 Waycross, 8, 16 Wrens, *20 IDAHO Boise, 2, *4, 7 Blackfoot, *33, 43 Burley, 15, *34 Caldwell, 9, 18 Coeur d'Alene, 56 Emmett, 26 Gooding, 23 Idaho Falls, 3, 8 Jerome, *17, 39 Kellogg, 36 Lewiston, 3 Moscow, *12, 15, 46 Mountain Home, 55 Nampa, 6, 12 Payette, 14 Pocatello, 6, 10, 22 Preston, 41, *62 Rexburg, *27, 38 Rupert, 21 Sandpoint, 23, *32 Twin Falls, 11, 13 Wallace, *27 Weiser, 20, *42 ILLINOIS Alton, 48 Aurora, 75 Belleville, 54 Bloomington, 15, *71 Carbondale, *8, 34, 61 Centralia, 32, 59 Champaign-Urbana, 3, *12, 21, *27, 33 Chicago, 2, 5, 7, 9, »11, *20, 26, 32, 38, 44 Danville, 24, 76 Decatur, 17, 32, *74 DeKalb, *67 Dixon, 47 Elgin, 83 Freeport, 23 Galesburg, *77 Harrisburg, 3 Jacksonville, *29, 49 Joliet, 48 Kankakee, *14, 54 Kewanee, 60 La Salle, 35 Lincoln, 53 Macomb, 61, *72 Marion, 40 Mattoon, 46 Mount Vernon, *38, 77 Olney, *16 Pekin, 69 Peoria, 19, 25, 31, 37, 43, *82 Quincy, 10, 21 Rockford, 13, 39, *45, 51 Springfield, 20, 26, 36, *66 Streator, *65 Vandalia, *28 Waukegan, *79 INDIANA Anderson, 26, 61, *83 Bedford, 68 Bloomington, 4, *30, 36 Columbus, 42 Connersville, 38 Elkhart (see South Bend) Evansville, 7, *9, 14, 25, 31, 50 Fort Wayne, 15, *27, 33, 69 Gary, 50, *66 Hammond, 56 Indianapolis, 6, 8, 13, *20, 39, 67 Jasper, *19 Kokomo, 29 Lafayette, 18, *47, 59, 70 Logansport, *51 Madison, *66 Marion, 31 Michigan City, 62 Muncie, 49, *55, 71 Roanoke, 21 Seymour, 75 Shelbyville, 58 South Bend-Elkhart, 16, 22, 28, *52, 68 Terre Haute, 2, 10, *57, 63, 73 Vincennes, 52 Washington, 81 IOWA Algona, 37, *60, 81 Ames, 5, 25 Atlantic, 45 Boone, 19 70 (THE MEDIA) Burlington, 32, *38, 81 Carroll, 39, *67 Cedar Rapids, 2, 9, 20, *26 Centerville, 31 Charles City, *18, 41 Cherokee, 14, *69 Clinton, *64, 80 Creston, 43, *55 Davenport-Rock Island- Moline, 111. 4, 6, 8, *30, 42, 55, 68 Decorah, *44, 78 Des Moines, 8, *11, 13, *17, 23, 76 Dubuque, 56, 62, *74 Estherville, *24, 64 Fairfield, 54 Fort Dodge, 21 Fort Madison, 50 Grinnel, 71 Iowa City, *12, 24 Keokuk, 44 Knoxville, 33 Le Mars, 61 Marshalltown, 49 Mason City, 3, 35 Muscatine, 58 Newton, 65 Oelwein, 28 Oskaloosa, 52 Ottumwa, *15, 63, 75 Red Oak, 32, *51 Shenandoah, 20 Sioux City, 4, 9, *30, 36 Spencer, 42 Storm Lake, 34, *58 Waterloo, 7, 16, *22, 46 Webster City, 27, *47 KANSAS Abilene, 31 Arkansas City, 49 Atchison, 60 Chanute, *21, 50 Coffeyville, 33 Concordia, 47 Dodge City, 6, 23 El Dorado, 55 Emporia, 39 Fort Scott, 27 Garden City, 11, 13 Goodland, 10 Great Bend, 2, 28 Hays, 7, 20 Hutchinson, *8. 12. 18 Independence, 67 Iola, 44 Junction City, 29 Lakin, *3 Larned, 15 Lawrence, 17 Leavenworth, 54 Liberal, 14 Lincoln, *9 McPherson, 26 Manhattan, 23 Newton, 14 Oakley, *33 Olathe, 52 Ottawa, 70 Parsons, 46 Pittsburg, 7, 38 Pratt, 36 Russell, 53 Saline, 34 Topeka, *11, 13, 42, *48, 73 Wellington, 24 Wichita, 3, 10, 16, *22, 61, 71 Winfield, 43 KENTUCKY Ashland, *19, 59 Bowling Green. 13, *17 Corbin, 16 Covington, *54 Danville, 35 Elizabethtown. 59 Frankfort, 43, 82 Glasgow, 28 Hazard, *33 Hopkinsville, 20 Lexington, 18, 27, 50, *46, 64 Louisville, 3, 11, *15, 21, 32, 41 Madisonville, *23, 79 Mayfield. 63 Maysville, 24 Middlesboro, 57, 63 Morehead, *36 Murray, *33, 83 Newport, 74 Owensboro, 62 Paducah, 6, 43, 72 Pikeville, *14 Richmond, 80 Somerset, *29 Winchester, 70 LOUISIANA Abbeville, 27 Alexandria, 5, *62, 74 Bastrup, 53 Baton Rouge, 2, 9, 18, 28, *34, 40 Bogalusa, 69, 78 Crowley, 54, *76 De Ridder, *70 Eunice, 64 Franklin, 46 Hammond, 57 Houma, 11, 30 Jennings, 48 Lafayette, 10, *38, 67 Lake Charles, 3, 7, *14, 25, 60 Minden, 30, *73 Monroe, 8, *13, 43, 79 Morgan City, 36, *77 Natchitoches, 17, *33 New Iberia, *15, 80 New Orleans, 4, 6, *8, 12, 20, 26, 32, *61, 82 Opelousas, *58 Ruston, *20, 51 Shreveport, 3, 12, 55, 78 Thibodaux, 24 MAINE Auburn, 23, 63 Augusta, *10, 29 Bangor, 2, 5, 7, *16, 38 Bath, 65 Belfast, 41 Biddleford, 59 Calais, *13 Caribou, 53 Houlton, 24 Lewiston. 8, 17 Millinocket, 14, 40 Orono, *12 Portland, 6, 13, *47, 53, 71 Presque Isle, 8, HO, 19 Rumford, 55 Skowhegan, 60 Waterville, 35 MARYLAND Annapolis, *53 Baltimore, 2, 11, 13, 24, *66, 72 Cambridge. 32, *69 Cumberland, *17, 30 Frederick, *62 Gaithersburg, 18 Hagerstown, *52, 68, 74 Salisbury, 16, 22 MASSACHUSETTS Amherst, *82 Boston, *2. 4, 5, 7, *25, 38, 44, *80 Brockton, 62 Cambridge, 56 Fall River, *68 Gloucester, 67 Greenfield, 32, 58 Lawrence, 72 Lowell. 78 New Bedford, 6, 28. 34 North Adams, 19, *80 Pittsfield, 64, *70 Springfield- Holyoke, 22, 40 Worcester, 14, 27, *74 MICHIGAN Albion, 37 Allen Park, 20 Alma, *41 Alpena, *6, 11, 30 Ann Arbor. *26, 66 Bad Axe, *46 Battle Creek, *58, 64 Bay City, 5, *19. 63, 73 Benton Harbor, 40, *72 Big Rapids, *39 Cadillac, 9, 45 Calumet, 5 Cheboygan, 4 Detroit, 2, 4, 7, 50, *56 Escanaba, 3, *49 Flint, 12, 16, *22 Grand Rapids, 8, 13, *17, 23 Houghton, *25 Iron Mountain, 8 Ironwood, 12, 31 Jackson. 18, *48, 83 Kalamazoo, 3, *46, 74, 80 Lansing, 6, *24, 54, 60 Manistee, *15 Manistique, *14 Marquette, 6, 13, 17, *35 Midland, 25 Mount Pleasant, *14, 47 Muskegon, 29, 35, *69, 78 Parma-Onondaga, 10 Petoskey, *31 Pontiac, 44 Port Huron, *62 Saginaw, 51, 57 Sault Ste. Marie, 8, 10, 28, *34 Traverse City, 7, 20, *26 West Branch, *27 MINNESOTA Albert Lea, 57 Alexandria, 7, 36 Appleton, *10 Austin, 6, *51, 73 Bemidji, 9, 24 Cloquet, 44 Crookston, 21 Detroit Lakes, 18 Duluth, 3, 6, *8, 10, 19, 32, *38 Ely. *16, 45 Eveleth. 54 Fairmont, 40 Faribault, 20 Fergus Falls, 16, *56 Grand Rapids, 20, *46 Hastings, 29 Hibbing. 13 Hutchinson, 62 International Falls, 11, 35 Little Falls, 14 Mankato, 12, *15, 53 Marshall, 22 Minneapolis-St. Paul *2, 4, 5, 9, 11, H7, 23, 65, 71 Montevideo, 19 New Ulm, 43 Northfield. 26, *75 Owatonna, 45 Red Wing, 63 Rochester, 10, *55, 79 St. Cloud, 33. *52 Stillwater, 39 Thief River Falls. 10, 15 Virginia, *26, 49 Walker. 12 Willmar. *31, 49 Winona, 61, *67 Worthington, 32, *48 MISSISSIPPI Biloxi, 13, *44, 72 Brookhaven, 37, 68 Canton, 16 Clarksdale, 32, *75 Cleveland, 55, 66 Columbia, 35, 73 Columbus. 4, *28, 40 Corinth, 41 Greenville, 21, 27. »45 Greenwood. 6, 24, *72 Grenada, 44 Gulfport, 56 Hattiesburg. 17, *43 Indianola, 77 Jackson, 3, 12, *19, 25, 47 Kosciusko, *52, 70 Laurel, 7. 33 Leland. 83 Louisville, 46 McComb, 31, *81 Meridian, 11, 30, *36 Natchez. *29, 63 New Albany, 67 Pascagoula, 22, *66 Philadelphia, 82 Picayune, 14 Starkville, 34 State College, *2 Tupelo. 9. *38. 61 University, *20 Vicksburg, 41, *71 West Point, 56 Yazoo City, 49, 80 MISSOURI Birch Tree, *29 Bowling Green, *47 Cape Girardeau, 12, 18, 69 Carrollton, *53 Carthage, 56 Caruthersville. 27 Chillicothe, 14 Columbia, 8, 16, 22 Flat River, *62 Fulton, 24 Hannibal, 7, *27 Jefferson City, 13. 33, *57 Joplin, 12, 30, *68 Kansas City, 4, 5, 9, *19, 25, 65. 81 King City, *56 Kirksville, 3, 18 La Plata, *41 Lebanon, 23 Lowry City. *59 Marshall, 40 Maryville, 26 Mexico, 45 Moberly, 35 Nevada, 18 Poplar Bluff, 15, *21 Rolla, *36, 46 St. Joseph, 2, 30, *36, 78 St. Louis, 2, 4, 5, *9, 11, 30, 42, *65, 75 Sedalia, 6, 28, Sikeston, 37, 82 Springfield, 3, 10, *26, 32 Warrensburg, 61 MONTANA Anaconda, 2 Billings, 2, 8, *11, 20 Bozeman, *9, 22 Butte, 4, 6, *7, 15, *28 Cut Bank, *20, 30 Deer Lodge, 25 Dillion, 20, *26 Glasgow, *16, 26 Glendive, 5, *18 Great Falls, 3, 5, *23, 35 Hardin, 4 Havre, 9, 11, 24 Helena, 10, 12, 19 Kalispell, 9 Laurel, 14 Lewistown, 13, 23 Livingston, 16 Miles City, 3, *6. 10 Missoula, 8, "11, 13, 21, *38 Shelby, 14 Sidney, 14 Whitefish, 16, *34 Wolf Point, *20, 32 NEBRASKA Albion, 8, *25 Alliance, *13, 21 Bassett, *7 Beatrice, 40 Broken Bow, 14 Chadron, 56 Columbus, 49 Fairbury, 35 Falls City, 38 Fremont, 52 Grand Island, 11, 21 Hastings, 5, 27 Hayes Center. S Hay Springs, 4 Kearney, 13, 19 Lexington. *3. 23 Lincoln, 10, *12. 18, 24 McCook. 8, 17 Nebraska City, 50 Norfolk. 33 North Platte. 2, *9 Omaha, 3, 6, 7, "16, 22, 28 Scottsbluff, 10, 16 Superior, 4 York, 15 NEVADA Boulder City, 4 Carson City, 37 Elko, 10, 20 Elv, 3, 6 Fallon, *29, 49 Goldfield, 5 Hawthorne, 25. *31 Henderson, 55 Las Vegas, 2. 8. HO, 13 Lovelock, 18 McGill, 8 M Reno, 2, 4, *5, 8, 21, *27 Tonopah, 9 Winnemucca, 7, 15 NEW HAMPSHIRE Berlin, 36, *52 Claremont, 37 Concord, 15. *76 Durham, HI Hanover. *20, 49 Keene, *45 Laconia, 43 Littleton, *24 Manchester, 9, 43 Nashua, 54 Portsmouth. 21 Rochester, 51 NEW JERSEY Andover, *69 Asbury Park, 58 Atlantic City, 46, *52 Bridgeton, *64 Burlington, 41 Camden. *80 Freehold, *74 Hammondton, *70 Linden, 47 Montclair, *77 Newark, 13 New Brunswick, H9 Paterson, 37, 66 Wildwood, 40 BROADCASTING, October 28, 1963 NEW MEXICO Alamagordo, 17, *28 Albuquerque. 4, *5, 7, 13, 29, 40 Artesia, 21 Belen. 24 Carlsbad, 6. *23. 33 Clavton, 27, *39 Clovis, 12, 35 Deming, 14 Farmington, 12. 17 Gallup, 3. *8, 10 Grants, 53 Hatcb. *12 Hobbs, 46 Las Cruces, *22. 48 Las Vegas, 14. *23 Lordsburg, 23 Los Alamos. 20 Lovington, 27, *49 Portales. *3, *22, 41 Raton. 46, *52 RosweU, 8, 10 Santa Fe. 2. *9. 11 SUver City. *10 Socorro, *15, 35 Truth or Con- sequences. 6. 19. *39 Tucumcari, 25. *31 NEW YORK Albanv-Troy, 6, 13, *23, 29. 35, 41 Amsterdam. 52 Auburn, 62 Batavia. *79 Binghamton. 12 . 34, 40, •46 Boonville- Lowville, *51 Buffalo. 2, 4, 7, *17, *23. 29, 76 Carthage. 7 Cortland, 72 Dunkirk. *46 FJmira. 18. 24. *30 Glen Falls. *39 Gloversville. *63 Hempstead, *53 Hornell, 50, *67 Ithaca. *14. 56 Jamestown. *58, 82 Lake Placid. 5 Malone. *66 Massena. *14, 74 Middletown. 60 New York. 2, 4, 5, 7, 9, 11, »25, 31 OgdensDurg. 24. *77 Olean. *48, 54 Oneonta. *lo, 42 Oswego, 31 Patchogue, *75 Plattsburg. *28 Poughkeepsie, 21. *83 Riverhead. 26 Rochester, 8, 10. 13. »21. 27, 83 Saranac Lake. *18 Schenectady, *17 Syracuse. 3, 5 . 9. 33, *43, 81 Utica, 2. *25, 54 . 73 Vail Mills. 10 Watertown, 20, '59 NORTH CAROLINA Albemarle, 20 Asheville, 13, *56, 62, 72. 78 Burlington. 63 Chapel Hill. *4 Charlotte. 3 . 9. 36. *42. 69 Durham. 11. *40, 46. 73 Elizabeth City. »31, 62 FayetteviUe. *18, 54. 66 Gastonia, *48 Goldsboro, 34. *72. 83 Greensboro. 2, 8, *51, 57. 76 Greenville, 9, 47 Henderson, 52 Hickorv, 30, *82 High Point, 15 Jacksonville, 16, *26 Kannapolis, 59 Kinston, '45. 67 Laurinburg, 41 Lumberton. 21, *62 Mount Airy. *55 New Bern, 12. 39 Raleigh. 5. *22 , 28. 44 Roanoke Rapids, *30, 69 Rocky Mount. 50 Salisbury, *80 Sanford. 38 Shelbv. *39 Statesville, *64 Tarboro. 77 Washington, 7 Wilmington. 3, 6, 29, *35, 58 Wilson, *56, 75 Winston-Salem, 12, 26, *32 NORTH DAKOTA Bismarck, *3, 5, 12, 18, *24 Bottineau. *16, 35 Devils Lake. 8. 14 Dickinson, 2, *4, 17 Fargo, 6, 11, *13, 34, 40 Grafton. 17 Grand Forks, *2 Jamestown, 7, 42 Lisbon, *23 Minot, *6, 10, 13 Pembina. 12 Rugby, 38 Vallev Citv. 4. 32 Wahpeton. *28. 45 Williston, 8, 11, *34 OHIO Akron, 23, 61, 71 Ashtabula. 15. 37 Athens, *20. 62 Bellefontaine, 63 Bowling Green, *70 Bryan. *53 Cambridge. 26 Canton. 29. 77 Chillicothe. *56 Cincinnati. 5. 9, 12, *48 Cleveland. 3. 5, 8, 19, *25, 65 Columbus. 4, 6, 10, *34, 40 Coshocton, *39 Dayton. 2. 7, *16, 22. 44 Defiance. 43 Findlay, 75 Fremont. 59 Hamilton. 25. 65 Hillsboro, *77 Kent, *55 Lancaster, 68 Lima, 35. 73 Lorain. 31 Mansfield. *36 Marietta. 38 Marion, 17 Massillon, 49 Mount Vernon. 58 Newark, *28. 66 Oxford, *14 Piqua. 57 Portsmouth, 30, *61 Sandusky, 42 Springfield. »52. 76 Steubenville. *51 Tiffin, 47. 81 Toledo, 11. 13. *30, 79 Warren. 67. 83 Woodsfield. *60 Youngstown, 21. 27, 33. 45. *73 Zanesville, 18 *50 OKLAHOMA Ada. 10, *50 Altus, *36, 62 Alva. 30. *41 Anadarko. 58 Ardmore. 12. *30. 55 Bartlesville, 62 Blackwell, 51 Chickasha. 64 Claremore, 15 Clinton, 32 Duncan, 39 Durant, 27. *74 Elk City, 8. *15. 26 El Reno, 56 Enid, *27. 57 Frederick, 44 Guthrie, 48 Guvmon. 20. *42 Hobart, 23 Holdenville, 14 Hugo, *21, 68 Lawton. 7. *28, 34. 80 McAlester. 3, 47, *65, Miami, *58, 78 Muskogee, *45. 66 Norman, 31, »37 Oklahoma Citv, 4, 5, 9, *13, 19, *25. 77, 83 Okmulgee. 26 Pauls Valley, 61 Ponca City, *40. 60 Pryor Creek, 54 Sapulpa. 42 Seminole, 59 Shawnee. 53. *72 Stillwater, 29. *69 Tulsa, 2, 6, 8, *11, 17, 23, *79 Vinita, 28 Woodward, *35. 47 OREGON Albany, 55 Ashland, 14, *25 Astoria, *14, 30 Baker, 37 Bend, 15, *34 Brookings, 8. 18 Burns. *16, 27 Coos Bay, 11 Corvallis, *7, 49 Eugene, 9, 13. *20, 26 Grants Pass, 30 Klamath Falls, 2. *17 La Grande. 13, 17 Lebanon. 43, *71 McMinnville, *46, 76 Medford, 5, 10 Newport. 68 North Bend. 16, *32 Pendleton, 28 Portland, 2. 6, 8, *10, 12, 21, 27, *57 Roseburg, 4. *28 Salem, 3, *18. 24, 66 Springfield, 37 The Dalles, 32, *48 PENNSYLVANIA Allentown. *39, 67 Altoona, 10. 25, *36 Bethlehem, 51 Bradford, 80 Butler, 43 Chambersburg, 46 Clearfield, *3 DuBois, 31 Easton. 57 Erie, 12. 24, 35, *41, 66 Greensburg, 14 Harrisburg. 21, 27, 33, *65 Hazleton, 63 Jenkintown, 29 Johnstown, 6, 19, *56, 79 Lancaster. 8, 55 Lancaster- Lebanon, 15 Lewistown, 75 Lock Haven, 32 Meadville, 62 OU Citv, 64 Philadelphia, 3. 6, 10, 17, 23, *35 Pittsburgh, 2, 4, 11, '13, •16. 22 , 53, 76 Reading, 61 Scranton, 16. 22, 44, *68 Shamokin, 71 State College, *69, 78 Sunbury, 38 Uniontown. 59 Washington. 63 Wilkes-Barre. 28 Williamsport, 26. 73 York, 43, 49 RHODE ISLAND Providence, 10, 12, 16, *36 SOUTH CAROLINA Aiken, *54 Anderson, 40, *58 Charleston, 2, 4, 5, *7, 17, *39 Clemson, *68 Columbia. 10. 19, 25, *31 Conway. *23, 33 Florence. 13, 60, *71 Georgetown. 27 Greenville. 4. 23, *29 Greenwood. *21, 76 Lancaster, 67 Laurens, *45 Myrtle Beach. 52 Newberry. *70 Orangeburg. 44. *75 Rock Hill, »61 Spartanburg, 7, 17, *74 Sumter, *47, 77 Union, 65 SOUTH DAKOTA Aberdeen, 9. 17, *29 Belle Fourche. *23, 46 Brookings. *8. 25 Hot Springs. 17, *39 Huron, 12. 15 Lead, 5, 11. 26 Madison, *46, 55 Mitchell. 5, 20. *26 Mobridge, *14, 27 Pierre. *10. 16. 22 Rapid City, 3, 7, *9, 15. 44 Reliance. 6 Sioux Falls, 11. 13. 38. *44, 50 Sturgis. 20. *36 Vermillion, *2, 41 Watertown, 3, *35, 47 Winner. 18, *24 Yankton, *17, 28 TENNESSEE Athens, *47 Bristol, 5. 75, *81 Chattanooga, 3, 9, 12, *14, 43. 49, *55 Clarksville, *53, 75 Cleveland, 71 Columbia, 39 Cookeville. 24, *69 Crossville, *77 Dyersburg, 46 Elizabethton, *22 FavettevUle, *76 Gallatin. 48 Humboldt, *35 Jackson, 7, 16, *71 Johnson City, 11, *34, 44 Kingsport, 28 Knoxville, 6, 10, *20, 26, 38 Lawrenceburg, 50 Lebanon, 58 Lexington. *11 McMinnville, 46 Marwille, *50 Memphis, 3, 5, *10, 13, 25, 42, 48, *76 Morristown, 54 Murfreesboro, *o2, 73 Nashville, *2, 4, 5, 8, 30, 36, *70 Oak Ridge, *79 Paris, 51 Shelbwille, 56 SneedVille, *2 Springfield, 42 Tullahoma, 68 Union City, 55 TEXAS Abilene, 9, 27, 33, *43 Alice, *34, 56 Alpine, 12 Amarillo, *2, 4, 7, 10 Athens, *25 Austin, 7. *18, 24, 42, 67 Ballinger, 25 Bav Citv, 21, *33 Beaumont, 4, 6, 12, *37, 65 Bee\-ille, *38, 51 Big Spring, 4, 34, *52 Bonham. 43 Boquillas. 8 Borger, 33 Brady, 13, *15, 49 Breckenridge, 14, *35 Brenham, 52 Brownfield, 15 Bro\vns\-ille, 26, 44, *82 Brown^nlle-Harlinger- Weslaco, 4, 5 Brownwood, 19 Biyan, *54, 80 Canvon. 54 ChUdress, "40. 53 Cleburne, 57 Coleman, 21 College Station, 3, *48, 74 Colorado City, 56 Conroe. 20 Corpus Christi, 3, 6, 10, *16. 22, 43. 61 Corsicana, 47 Crockett. 56 Crystal City, 26, *44 Cuero, 25 Dalhart, 16 Dallas, 4, 8, *13. 29, 73 Del Rio. 10, 16, *52 Denison, 52 Denton. *2. 17 Dumas, 58 Eagle Pass, 22. 64 Edinburg. 60, *76 El Campo, 27 El Paso, 4, *7, 9, 13, *26, 38 . 50. 62 Falfurrias, 52 Ft. Stockton, 5. *22 Fort Worth. 5, 11, 20, *26 GainsvUle, 49 Galveston, 35, 41, *47, 63 Gonzales, *64, 83 Graham. 54 Greenville, 69 Harlingen, *23 Henderson, 42 Hereford, 19. *51 Hillsboro, 63 Houston. 2, *8. 11, 13, 23, 29. 39. *57. 68 Hunts^-ille, 15. *77 Jackson\"ille, 36 Jasper, *49 Kermit, 14 Kilgore, 59 Kingsville. 40 Lamesa, 28 Lampasas. 40. *46 Laredo, 8, 13, *15. 27. 39 Levelland, 38 Littlefield, 32 LongA-iew. 32, 38 Lubbock, *5, 11, 13, *20, 26, 48 Lufkin, 9, 46 McAllen, 20 McKinney, 65 Marfa, 3. *19 Marshall. 16, *67 Mercedes. 66 Mexia. 50 Midland, 2. 18. *36 Mineral Wells, 38 Mission, 70 Monahans, 9 Mt. Pleasant, 35 Nacogdoches, 19, *40 New Braunfels. 62 Odessa, 7. *24, 47, 60 Orange. 43 Pampa, 17, *46 Paris. 33 Pasadena. 45 Pecos, *16, 25 Perryton. 22. *38 Plaimiew. 29 Port Arthur, 31 Port Lavaca, 55 Presidio, 7 Ravmondville, 64 Richardson. *23 Rosenberg. 17 San Angelo. 3, 6, 8. 17, *23 San Antonio, 4. 5, *9, 12, 35, 41, *65. 81 San Benito, 48 San Marcos, 75 Sequin, 14 Seminole, 57 Sherman, *46. 71 Snyder, 30, *39 Sonora. 11 SteDhenville. *32, 59 Sulphur Springs, 41, *75 Sweetwater, 12 Tavlor, 58 Temple. 6, 16, 22 Terrell. 53 Texarkana. 6. *18, 24. 54 Tvler. 7, 61, 72 Uvalde, 20, *48 Vernon, 18 Victoria. 19. 30. *59 Waco. 10. *28. 34, 66 Waxahachie, 45 Weatherford. 51 Wichita Falls, 3, 6, *16, 22. 60 Zapata, *49 UTAH Brigham City, 36 Cedar City. 5. 14 Logan, 12. 30. *46 Ogden. *9, *18, 24, 42. 52 Price. 6. 17 Provo. *11. 22. 28, 38 Richfield. 13, 16 St. George. *18. 24 Salt Lake City, 2. 4, 5, *7, 20. 26. *54 Spanish Fork. 56 Tooele. 44 Vernal, 3, 15 VERMONT Bennington. 69 Brattleboro, 77 Burlington, 3. 16, *22 Montpelier. 57 Newport. 46 Rutland, *75. 81 St. Albans. 34 St. Johnsbury, *30, 62 Windsor, *26 VIRGINIA Blacksburg. *60 Charlottesville. 25. "45, 64 Covington. 44 Danville. 24. *68 Farmville. *19 Fredericksburg. 47. *67 Front Royal. *39, 71 Hampton. *15, 78 HaiTisonburg. 3. "34 Hopewell. 61 Lexington. 54. *72 Lvnchburg, 13. *16, 62 Marion. *18 Martins\-ille. 35 Newport News, 33. *43, 49 Norfolk-Portsmouth 3, 10, 13. *21, 27, 65 Norton, *52 Petersburg. 8. 41 Pulaski, 37, 58 71 BROADCASTING, October 28, 1963 Richmond, 6, 12, *23, 29, 51 Roanoke, 7, 10, 27, *33 Staunton, *36, 83 Suffolk, 59 Virginia Beach, 54 Waynesboro. 42 Winchester, 28 WASHINGTON Aberdeen, 25, *58 Anacortes, *34, 70 Bellingham, 12, *18, 24 Bremerton. 44, 50 Centralia, *17 Clarkston, 34, 40 Ellensburg, 49, *65 Ephrata, 16, 43 Everett, 22, 28. *66 Grand Coulee, *61 Hoquiam. *52. 64 Kelso, *39, 51 Lakewood Center, *56 Longview. 33 Moses Lake. *33, 67 Olympia, *60, 80 Omak-Okanogan, *35 Pasco-Kennewick, 19, 31 Port Angeles, 16, *74 Pullman. *10, 24 Richland. 25, *41 Seattle, 4, 5, 7, *9, 20, 26, *78 Spokane, 2, 4, 6, *7, 26, 58 Tacoma. 11, 13, *62 Toppenish, 59 Walla-Walla, 22, 44, *50 Wenatchee, 27, *45. 55 Yakima, 23, 29, *47 WEST VIRGINIA Beckley, 4. *21. 47 Bluefield. 6. 41, *79 Charleston. 8, *43, 49, 82 Clarksburg. 12, 69 Cowen, *74 Elkins, 40 Fairmont, 35 Huntington, 3, 13, *53 Lewisburg, *66 Martinsburg, *58 Morgantown, *24, 81 Parkersburg, 15, *70 Weston, 5, *32, 48 Wheeling, *57 Wheeling-Steubenville, Ohio, 7, 9 Williamson, *17 WISCONSIN Adams. *58 Antigo, 62 Appleton, *42, 75 Ashland, 15 Beaver Dam, 52, *71 Beloit, 57 Chilton, *31 Eau Claire, 13, *19, 25 Fond du Lac, 54 Green Bay, 2, 5, 11, *70, 83 Janesville, 63 Kenosha, 61, *73 La Crosse, 8, *32, 38, 72 Madison, 3, 15, *21, 27 Manitowoc, 19, *65 Marinette. 32, *38 Marshfield, 37 Menomonie, 59 Merrill, 73 Milwaukee, 4, 6, *10, 12, 18. 24, 30, *36 Oshkosh. *48, 81 Park Falls, *18 Portage, 17 Praire du Chien, *34 Racine, 49, 55 Rhinelander. 22 Richland Center, *66 Sheboygan, *59 Shell Lake. *30 Stevens Point. 20, 26 Wausau, 7, 9, 16, *46 Wisconsin Rapids, 14, *68 WYOMING Buffalo, 29 Casper, 2, 6, 22, 32 Cheyenne, 5. 34 Cody, 24, *52 Douglas, 14 Evanston, 14 Gillette, *18, 31 Green River, 16 Lander, 4, 17, 26 Laramie, *8, 18 Lusk, *19 Newcastle, *28, 48 Powell, *30, 42 Rawlins, 11, 21 Riverton, 10 Rock Springs, 13, 25 Sheridan, 7, 12 Thermopolis, 15, *28 Torrington, *27, 40 Worland, 34, *46 Four hot issues face FCC this week The FCC is scheduled to make another — and, presumably, final — effort this week to resolve the hotly contested drop-in question. The commission has scheduled a special meeting for Thursday (Oct. 31) to determine whether to affirm its decision to reject the proposal to drop short-spaced VHF channels in- to seven markets. The meeting is one of four special sessions the commission plans to hold in what will be its busiest week in months. The other meetings will consider the proposed revision of the program reporting form, a staff proposal for protecting television stations from the competition of community an- tenna systems (including a recom- mendation that the commission as- sert jurisdiction over CATV under existing statutes) and a staff recom- mendation for limiting network con- trol over programing. FCC Chairman E. William Henry, who returned Wednesday night (Oct. 23) from the international confer- ence on satellite communications in Geneva, will remain in Washington only long enough to attend all four special meetings. He plans to fly back to Geneva Thursday for the wind-up of the conference. The scheduled meeting on drop- ins was required by the commission's inability to reach a decision follow- ing an all-day oral argument Oct. 4 on petitions for reconsideration of the FCC*s original decision (Broad- casting, Oct. 7). Commissioner Lee Loevinger, who joined the FCC in June, after the drop-ins were rejected, still holds the swing vote in the otherwise evenly divided commission. The cities that had been ticketed for the drop-ins are Johnstown, Pa. (channel 8); Baton Rouge (channel 11); Dayton, Ohio (channel 11); Jacksonville, Fla. (channel 10); Bir- mingham, Ala. (channel 3); Knox- ville, Tenn. (channel 8), and Char- lotte, N. C. (channel 6). Form-Fitting ■ The meeting on the proposed program reporting form also is scheduled for Thursday. Com- missioners Frederick W. Ford, Rob- ert T. Bartley and Kenneth A. Cox, who comprise a subcommittee on the project, have not been able to re- concile completely their views on how the form should be revised. However, there were indications that the commission— after working on the project for three years — may finally be in a position to adopt a revised form. It was understood that the three subcommittee members will offer the commission various alternatives for those sections of the form on which they have not been able to agree. The basic difference appears to be one of degree. Commissioners Bart- ley and Cox are said to favor a form that would provide more detailed in- formation than that advocated by Commissioner Ford, who feels broadcasters should submit program- ing information in a narrative form. The commission is anxious to de- vise a reporting form that will im- plement the 1960 statement on pro- graming policy. The members feel that an updated form would speed the license-renewal process by pro- viding information not readily avail- able from the present form. The hope is that this would eliminate the need for letters seeking additional data from broadcasters. The commission meetings on CATV and network control of pro- graming are set for today (Oct. 28). The staff document recommending FCC regulation of CATV systems is said to contain three proposals for the commission: ■ Finalize the outstanding rule- making under which grants of micro- waves for CATV systems would be made subject to the systems protect- ing television stations in their areas. ■ Propose similar rules for CATV systems served by common carriers. ■ Assert regulatory jurisdiction over all CATV systems — including those that pick up their signals off the air — under existing statutes. This last proposal has been under consideration for some time, but there is no indication of how the commission will receive it. The com- mission has felt that it needed ad- ditional legislative authority to reg- ulate CATV systems. Efforts to secure such legislation failed three years ago. In the past few months, the commission and representatives of the National Com- munity Television Association have attempted to draft a mutually accept- able bill that would give the FCC authority over CATV. However, these talks are now stalled. The network proposal, which is aimed at stimulating competition among television programing sources, would prohibit the networks from en- gaging in program syndication in the U. S. or from participating financial- ly in the syndication operations of others. It would also restrict net- works' ownership, or first-run rights, of entertainment programs to 50% of those shown in prime time. This recommendation was first made in the network study staff's report on network programing last winter. The staff is now recommend- ing that the commission institute a rulemaking proceeding. Although the commission has no direct author- ity over networks, it could exercise the necessary control through its au- thority over chains as licensees. 72 (THE MEDIA) BROADCASTING, October 28, 1963 NBC DEFENDS FCC'S '55 DECISION Denies getting Philadelphia channel through coercion The Broadcast Bureau"s recommenda- tion that NBC be stripped of its broad- casting licenses in Philadelphia amounts to a proposal that an eight-year-old de- cision of the FCC"s be overturned. The network made this observation last week in replying to the statement filed by the bureau in the complex case involving the NBC-Philco Broadcasting Co. fight over channel 3 in Philadel- phia (Broadcasting, Sept. 30). The bureau told Chief Hearing Ex- aminer James D. Cunningham that NBC resorted to "the naked use of network power" to force Westinghouse Broad- casting Co. in 1954 to swap its Phila- delphia stations for NBC-owned outlets in Cleveland. In recommending that the network's renewal applications for wrcv-am-tv not be granted, the bu- reau said NBC shouldn't be allowed to "retain the benefits of its wrongdoing." The network, denying that it coerced \VBC, said the bureau's statement com- pletely ignores the fact that the com- mission in December 1955 approved the trade "with full knowledge of the circumstances surrounding the ex- change." NBC said commission inves- tigators had questioned all the NBC and WBC officials involved. "Now," NBC added, "the bureau asks the chief hearing examiner to find that the very circumstances which the commission did not see fit to disapprove in 1955, should not only be disapproved eight years later, but should be made the basis for divesting NBC of the sta- tions altogether." Hits Statement ■ NBC said the bu- reau "urges this result in a statement which is devoid of any objective analy- sis of the evidence, which mishandles the few facts from the record it deigns to mention, and which glosses over or ignores everything which conflicts with what seems to have been an almost pre- determined result." NBC, which is under a Justice De- partment consent decree to divest itself of its Philadelphia properties, is seek- ing their renewal so it can trade them for RKO General's Boston stations, wnac-am-tv and wrko(fm). The net- work's problems are further compli- cated by Philco's competing application for a new station on Philadelphia's BE A D.J.! Train for a high-paying job as a Disc Jockey, Commercial Announcer. Sportscasler. Classes taught by leading professionals. Day and even- ing classes for men and women. Budget plan available. Placement service. American Announcers Academy 1836 Eaelid Ave. Cleveland 15. Ohio PR 1-3663 Write or phone for information channel 3. NBC's response was supported by the National Association of Broadcast Employes and Technicians. The union is a party to the complicated proceed- ing as a result of its concern with the effect of the proposed NBC-RKO Gen- eral swap on the employes of the Phil- adelphia stations. Philco filed a reply endorsing the bureau's recommenda- tion. These comments were in addition to lengthy replies filed by all the par- ties to the proposed findings and con- clusions submitted in July (Broadcast- ing, July 29). The bureau's statement dealt with the NBC affiliation that WBC was seeking for kdka-tv (ch. 2) Pittsburgh, which Westinghouse was in the process of ac- quiring during the period the exchange negotiations with NBC were underway. The bureau maintained that NBC used its power to grant the affiliation to force WBC to make the swap. No Connection, NBC says ■ But, NBC said, it had begun discussions with WBC on the exchange "without any idea that the Pittsburgh affiliation mat- ter would come up." It added that the "affiliation matter" was initiated by WBC and was disposed of "in one brief period in November 1954," months be- fore the final terms of the exchange agreement were settled. "Moreover." NBC said, "Westing- house has repeatedly told the commis- sion under oath . . . that its decision to make the exchange was based solely on certain business considerations, none of which was even remotely related to the Pittsburgh affiliation." The network also said the bureau ignored the testimony of Charles Denny, an NBC vice president, who denied that NBC used the Pittsburgh affiliation as a means of coercion. "Acceptance of the bureau's conclusion," NBC added, "would require a determination that Denny as well as Westinghouse did not tell the truth." "Under these circumstances," NBC said, "to assert that NBC's 'entire pat- tern of conduct' constituted 'a deliber- ate effort to attain the Philadelphia sta- tions through the naked use of network power is neither a just nor a reason- able charge." The network asserted the bureau erred in "glossing over NBC's outstand- ing contributions to broadcasting." The bureau acknowledged these contribu- tions but said they "are not always without self-serving objectives." NBC said the commission "has not shared the bureau's condescending at- mSHTV 2 FLORIDA'S CHANNEL REPRESENTED BY THE KATZ AGENCY, INC. ORLANDO • DAYTONA • CANAVERAL BROADCASTING. October 28, 1963 73 titude" in the past. It cited the FCC's action in renewing the licenses of West- inghouse stations in 1962, despite that corporation's involvement in a price- rigging case. The network said "the commission considered WBC's contri- butions to broadcasting overcame and countervailed what is perhaps the most reprehensible antitrust conduct known to modern times." Bureau's 'Twisted View' ■ "That the bureau can weigh Westinghouse's con- duct against NBC's and come to the conclusion that Westinghouse deserves more favorable treatment certainly re- veals a twisted view of the public in- terest," the network added. NABET said adoption of the bureau's recommendation would result in "a chaotic interim situation during which the employment rights and opportuni- ties of all Philadelphia employes may be adversely affected." The union said the bureau had not offered any argument that would "just- ify the creation of so much unneces- sary confusion and uncertainty." "Alleged abuse of network power by acts occurring during the fall of 1954 which were fully ventilated and litigated before the commission in an action re- sulting in the approval of the transac- tions then involved . . . cannot con- ceivably provide a' 1963 basis for re- fusing renewal of license," NABET said. "We suspect," the union said, "that the bureau turned to the 1954 West- inghouse negotiations as a convenient afterthought to support a preconceived notion of what the decision should be." Philco, in its comment, however, said the bureau "has relied upon facts of record which are indisputable." It said NBC should not be allowed to "continue to reap the benefits of coer- cive conduct." Philco added that this was another reason the commission should deny NBC's application for re- newal, and grant Philco's request for authority to operate on channel 3. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Krgv-am-tv Weslaco, Tex.: Sold by Kenco Enterprises Inc. to Douglas L. Manship and Charles P. Manship Ir. for $1,375,000. The Manships own wjbo-am-fm and wbrz(tv) Baton Rouge. Kenco is owned by Mr. and Mrs. John A. Kennedy. Krgv-tv (ch. 5) began operation in 1954 and is affili- A Outstanding Values in Radio-TV Properties Ik Only Station in fine southwest growth market. Covers in excess of 100,000 population. $15,000 down. SOUTHWEST $52,500 Fulltime well established AM-FM oper- ation located in excellent secondary market. 29% down with liberal payout. NEW ENGLAND $120,000 Profitable daytime operation in attrac- tive market. Ideal for owner-operator. Liberal terms. EASTERN $150,000 BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. lamas W. Blackburn jack V. Harvey joscph M. Sitrick RCA Building FEderal 3-9270 CHICAGO H. W. Cassill William B. Ryan Hub (ackson 333 N. Michigan Avs. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker lohn C. Williams 1102 Healey Bldg. I Ackson 5-1576 BEVERLY HILLS Colin M. Selph C. Bennett Larson Bank of Amer. Bldg. 9465 Wilshire Blvd. Beverly Hills, Calif. CRestview 4-8151 74 (THE MEDIA) ated with NBC and ABC. Krgv, founded in 1927, operates fulltime on 1 290 kc with 5 kw. Acquired by Kenco in October 1961 for $1.4 million from the LB J Co., the stations are run by Stoddard P. Johnston, son of Mrs. Kennedy, as president and general man- ager. While stations have not been held by Kenco for statutory three-year peri- od, waiver presumably will be sought on the basis of Mr. Kennedy's inter- mittent illness and fact that Mrs. John- ston has heart condition. There may be other considerations. ■ Wncn(fm) New York: 49% inter- est sold by New York Daily News to United Broadcasting Co. for $150,000. United is owned by Richard Eaton, and owns wbnx New York, wook-am-tv and wfan(fm) Washington; wsid-am- |j | fm and wtlf-tv (dark) Baltimore; ■ winx Rockville, Md.; wjmo and wcuy- fm Cleveland; want Richmond, Va.; wmur-tv Manchester, N. H.; wach-tv (dark) Newport News, Va. New York Daily News, with Chicago Tribune, owns wpix(tv) New York, wgn-am- tv Chicago and kdal-am-tv Duluth, Minn. Wncn began operating in 1957 on 104.3 mc with 15 kw. At one time it was part of the Concert Network Inc., now in bankruptcy proceedings. APPROVED ■ The following transfer of station interests was among those , approved by the FCC last week (for „ other commission activities see For r The Record, page 86). ■ Walk-am-fm Patchogue and wriv < Riverhead, N. Y.: Sold by W. Kings- \ land Macy Jr. and associates to Island | Broadcasting System Inc. for $217,500 plus $150,000 for agreement not to j compete. Island Broadcasting is equal- ly owned by Chet Huntley, NBC; Jerry j Feniger, Cowles Magazines & Broad- s casting Co.; Bill Mulvey, McCann- Erickson; Ed Wood, Screen Gems. Walk is a 500 w day timer on 1370 kc; walk-fm operates on 97.5 mc with 15 kw. Wriv is a 1 kw day timer on 1390 kc. Chairman E. William Henry not s participating. I Storer offers to buy Philadelphia Eagles A "firm offer to buy" the Philadelphia Eagles of the National Football League was made Wednesday (Oct. 24) by George B. Storer, chairman of the Storer Broadcasting Co. The reported price is in excess of $4.5 million. The team, which has been on the market since last spring, is owned by 91 stockholders who are seeking $50,000 each, for a total of $4,550,000. Sixteen years ago 100 stockholders paid $3,000 each for the team's franchise. Since, nine shares have reverted to the team. Negotiations for the sale, which must BROADCASTING, October 28, 1963 be approved by the stockholders and then by the league, are being handled by Frank L. McNamee, president of the Eagles. Rumors that the team would be moved to Miami, where Storer has its headquarters, were spiked Wednesday by NFL Commissioner Pete Rozelle who said the team would not be moved from Philadelphia. Mr. Rozelle also said his office had not had any firm proposals presented for approval. Storer Broadcasting owns wgbs-am- fm-tv Miami: wjbk-am-fm-tv Detroit: wsfd-am-fm-tv Toledo. Ohio: waga- tv Atlanta; wjw-am-fm-tv Cleveland: kgbs Los Angeles; whn New York: wibg-am-fm Philadelphia, and wrn-rv Milwaukee. Changes made in FM allocation table Changes in the FM allocation table, originally issued three months ago ( Broadcasting. July 29). were an- nounced by the FCC last week, "acting on various petitions and pleadings. . . ." The commission also shuffled some as- signments around on its own initiative and took other actions, not all of them affirmative, on petitions for channel assignments. The requested assignments granted, which the FCC noted meet all the tech- nical requirements of the new FM rules: Channel No. City and State Delete Add Tracy. Calif. 232A 265A Evansville. Ind. 287 Kokomo. Ind. 232A 228A Plainfield. Ind. 252A Munfordvllle. Ky. 272A Gloucester. Mass. 228A 285A Fitchburg, Mass. 284 283 Durham. N. C. 296A Harrisburg. Pa. 257A Lock Haven. Pa. 237A 221A Shamokin. Pa. 257A 237A Stroudsburg. Pa. 292A 228A The commission's own changes: Alisal. Calif. 264 Escondido. Calif. 240A 221A Salinas. Calif. 264 Fort Walton Beach. Fla. 237A 257A Savannah. Ga. 222 271 Dowagiac, Mich. 237A 249A Niles. Mich. 249A 237A Dexter, Mo. 249A Red Wing. Minn. 296A 288A Bellefontaine. Ohio 228A Miami. Okla. 265 265A Faribault, Minn. 291 228A Huntingdon. Pa. 224A 244A Martinsburg. Pa. 252A 224A State College. Pa. 244A Sparta. Term. 288A Dallas. Texas 295 Fort Worth. Texas 300 298 Victoria. Texas 235 236 Waco. Texas 298 Grundy. Va. 269A 249A Bluefield. W. Va. 291 292A St. Albans, W. Va. 292A The commission also made the addi- tional assignment of channel 256 to Potsdam. N. Y., and channel 300 to Newport. Vt. Resulting from negotia- tions with Canada, these new assign- ments made it necessary to shift Rome. N. Y.. from channel 257A to 240A. Also shifted last week were wvca- BROADCASTING, October 28. 1963 fm Gloucester and wfgm-fm Fitch- burg. both Massachusetts. With their consent, thev were moved from channel 288A to 285A and channel 284 to 283, respectively. The commission denied a request by krpm(fm) San Jose, Calif., to reverse its assignment of channel 289 in lieu of channel 277 in Santa Clara and also denied requests from krpm(fm) and WIFN-FM Franklin, Ind., about facilities of existing short-spaced stations, pend- Representative Walter Rogers < D- Tex.), chairman of the House Subcom- mittee on Communications, last week went after the FCC in three controver- sial areas of broadcast operations. In all three — editorializing, license fees and commercial time standards — the FCC is attempting to exert addi- tional controls over the industry through an "unwarranted assumption of power . . .'" which it has not been dele- gated by Congress, he charged. Speaking Monday (Oct. 21) to the Texas Association of Broadcasters in Dallas. Representative Rogers told the broadcasters that it is vitally important ing a future rulemaking proceeding. The FCC also turned down a request by wrdw-tv Augusta. Ga.. to delete channels 275 and 283 from that city. The commission also denied a number of requests for other channel changes and license modifications. Three petitions pertinent to the as- signment of channel 294 to Chicago were shunted aside until "several pro- ceedings regarding other FM channels in the area** are resolved. they present a united front in the fight with the FCC. He asked these three questions: ■ What of your own house? ■ Can you reach agreements as an industry on problems facing you — agreements strong enough so that you can address your government with a unified voice? ■ Can you recognize that the chal- lenge of regulation is not one to be met merely by loud protests, but that concerted, unified effort is required? Representative Rogers has introduced bills which would prohibit the FCC from i 1 ) charging license fees iHR S25.000.00 (or less) down! Exclusively listed EAST — Daytimer with good power serving rich agricultural area. Priced at $100,000.00 on terms. Contact — Ray V. Hamil- ton in our Washington office! SOUTHWEST — Well equipped davtimer servins single station market. Total price of $30,000.00 with $25,000.00 down. Contact — DeWitt "Judge" Landis in our Dallas office! WEST — Fulltime radio station in single station market with nine month ownership earnings of $15,000.00. $85,000.00 with 29% down. Contact — Jofin F. Hardest?- in our San Francisco office! NORTHWEST — Fulltimer in growing market. Includes $50,000.00 in real estate. Priced at $105,000.00 with $25,000.00 down. Contact — JoJin F. Hardest^ in our San Francisco office! & ASSOCIATES, INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. Ill Sutler St. Executive 3-3456 " DEIaware 7-2754 Riverside 8-1175 EXbrook 2-5S71 RADIO • TV • CATV • NEWSPAPERS 75 FCC GETS GOING OVER-TEXAS STYLE Rogers charges 'unwarranted assumption of power' New WTVN(TV) studios ready Wtvn(tv) Columbus, Ohio, has Broadcasting Co., wtvn now has just completed a $100,000 program an additional 7,500 square feet of to modernize its plant, as the picture floor space and a streamlined ex- above shows. Licensed to the Taft terior. 6697) and (2) adopting commercial time standards (HR 8316). Hearings before the Rogers subcommittee will begin on the latter bill Wednesday, Nov. 6. The FCC members will be the first witnesses at this hearing and the con- gressional chairman's speech has given notice to the agency that it will be hard- pressed to defend its alleged constitu- tional authority to place commercial hobbles on broadcasters. Six weeks ago> Representative Oren Harris (D-Ark.), chairman of the House Commerce Committee (parent of the Rogers subcommittee) rapped the FCC activities in much the same areas as did Representative Rogers last week (Broadcasting, Sept. 7). FCC Confusion ■ The Texan said last week that "there is absolutely no need" for the confusion within the in- dustry which has been generated by re- cent FCC actions. He hit the "muscle- flexing" of the FCC and other agencies in recent years as an attempt on their part to establish a fourth branch of government completely free from any control by the legislative, executive or judicial branches. Representative Rogers said that he was surprised that so many broadcast- ers attacked the hearings his subcom- mittee held this summer on editorial- izing (Broadcasting, July 22, 29). He pointed out that many broadcasters at- tacked his motives "in trying to help solve a very touchy problem. I do not criticize them for what they did be- cause I am satisfied they were simply equating the Congress with the FCC. . . ." The congressman maintained that in all three areas he discussed the FCC has tried to grab powers over the in- dustry which Congress has not given it. "The primary question is not wheth- er or not the fairness doctrine is fair; not whether or not the broadcasters should or should not editorialize; not the content of the editorial, and not the programing of these broadcasts," he said. "The primary and important ques- tion that should be in the minds of the broadcasters and the public is as to whom, under our Constitution . . . shall have the right to make those decisions in the first instance. . . . Firmly con- vinced that most of you most of the time will make the correct choices, I will do my best to see that those de- cisions are always yours to make." Most broadcasters, he said, now realize that the objective of editorializ- ing hearings was to clear the air of con- fusion over industry rights and respon- sibilities. Many stations felt that by editorializing and programing in con- troversial areas they were gambling with their licenses, Representative Rog- ers pointed out. Others, seeking to avoid controversy, refused to editorial- ize "only to have it suggested to them that a policy of not editorializing would seriously jeopardize their licenses. In my opinion, there is absolutely no need for this kind of confusion . . ." gen- erated by the FCC, he stressed. If it is necessary to lay down rules on fairness and controversy, the Con- Broadcasters from Southern states were given a rundown last week on the best way to file their FCC applications for license renewal in 1964. The Tennessee Broadcast Station Li- cense Renewal Conference, co-spon- sored by the University of Tennessee and wsm Nashville, attracted 143 broadcasters to the two day-session on the university campus at Knoxville gress will legislate such rules and not the FCC, Representative Rogers told the Texas broadcasters. Not Here, Too ■ The congressman was even more outspoken in challeng- ing the FCC's authority to collect fees from broadcasters and other licensees, which are scheduled to go into effect Jan. 1, 1964. He noted the commission based its authority to charge fees on a 1952 appropriations bill. "If the com- mission believed the Congress had vest- ed it with this power . . . why did it wait 10 years?" he asked. The Appro- priations Committee is not a legislative committee and therefore cannot dele- gate such authority to the FCC, Repre- sentative Rogers maintained. The matter of license fees has never been the subject of a hearing before a congressional committee, he said. "I shall do my very best to see that this is done." The FCC's unwarranted assumption of power to charge for licenses is even more evident in the commercial time standards rulemaking, he said. "In this instance, the commission did not even have the help of a 10-year-old appro- priations bill," Congressman Rogers said. "Here again we must not lose sight of the basic issue involved: Who has the right under our form of government to make this determination in the first instance, if it is a question on which determination must be made?" The Congress already has delegated too much power to the FCC and other agencies. Representative Rogers said, and many of these powers must be re- claimed. "However, it has not dele- gated nearly as much power as some of the delegatees are assuming. And unless affirmative action is taken by the Congress to stop this trend, these as- sumed powers will become actual." Limiting the maximum number of commercials is something that should not be done under any circumstances "unless it is clearly and conclusively established that only thereby can the best interests of the public ... be served — a burden of proof that will no doubt be difficult to meet," the con- gressman said. Tuesdav and Wednesday (Oct. 22-23). Speakers from the FCC and radio- TV told of the simple pitfalls many broadcasters fall into at license renewal time, and described ways to add clarity to their renewal questionnaires. Robert J. Rawson, chief, renewal and traffic division of the FCC Broadcast Bureau; and Thomas Cline, chief, of the Atlanta office, repeatedly told the broad- How not to stub your toe at renewal time FCC, BROADCASTERS OFFER TIPS AT KNOXVILLE SESSION 76 (THE MEDIA) BROADCASTING, October 28, 1963 casters that while there is an awareness that the renewal form does not reflect today's radio, all questions must be answered. However, they reminded their audi- ence that if. in filling out the question- naire, the composite week does not truly reflect the station's operation that a simple statement of fact should be added to the form. The commission representatives noted that those who study the questionnaires at renewal rime are human and will take such state- ments into account. Mr. Rawson noted that the commis- sion has greatly cut down the number of things the field office must check out on its trips to stations. The field office, he said, now has time to get to more stations and do a more thorough job on the items it still covers. The cut-out information. Mr. Raw- son said, is still being supplied on the renewal form. Kramer's Advice ■ Speaking at the Tuesday night banquet. Worth Kramer, president of the Goodwill Stations, spoke to the Southern broadcasters on three of the "most pressing" problems of radio: "Overrating of ratings, over- population and overcommerciaHzation." He cited the Washington hearing of the House subcommittee of Representa- tive Oren Harris (D-Ark.) into ratings and said "It's been a continuing puzzle to me why so many stations did sub- scribe and still subscribe to these mean- ingless services. . . . The only conceiva- ble value they have is that their [radio measurement firms] service represents their guesstimates — not yours." Regarding overpopulation. Mr. Kram- er spoke of "the market place" as the fairest and sternest arbiter. While being against government con- trol of the amount of commercials. Mr. Kramer said he does "share the com- mission's concern over some of the blatant, shortsighted commercial prac- tices evident in the end product of some operations today. . . . "I don't think Mr. Henry or any of the other distinguished members of the commission has any wish to regulate commercial content — nor do I think . . . Congress would sanction it." Broadcasters must "air their wash," he said, and by so doing "propel a second stage of our code effort, giving it the speed, direction and power so necessary to its function." Other speakers and panelists at the conference were R. Russell Eagan of Kirkland. Ellis. Hodson. Chaffetz i; Masters, Washington: Robert Evans, manager of Mid-South Network, and Dr. Kenneth Wright. University of Tennessee. Robert E. Cooper, general manager of wsm, moderated the conference and will present taped excerpts from it at a special session of the Grand Ole Opry 3Sth birthdav celebration Thursdav (Oct. 31). INTERNATIONAL „ BBC FAVORS U.S. COLOR TV SYSTEM Wants EBU to adopt uniform method for all of Europe For the first time BBC has publicly declared itself in favor of the U. S. color TV' system (set by the National Television Systems Committee). The BBC comes out strongly for the U. S. system ( NTSC ) in its just-published 1962-63 annual report. If Europe does not accept the NTSC system the BBC-TV will have to delay the start of color broadcasts now set for early 1965. The report adds that it is important that agreement be reached on a color system by all European coun- tries intending to broadcast color TV. A European Broadcasting Union study group is co-ordinating experi- ments in several countries. The BBC hopes that these studies will be com- pleted by the end of this year and agree- ment reached early in 1964. If this schedule can be followed a limited amount of color programs might be introduced into BBC-TV's second net- work early in 1965. "If, however, the decision is in favor of some other system, more time will be needed to equip the studios and to enable the radio industry to put color receivers into production."' the report states. Other Problems ■ Hopes for an early 1 ALL-AUDIO NEWS Your stations exclusive Republic News International 132 3rd St., S.E.. Washington. D. C. start of color TV in Britain seem to be based on the adoption of NTSC by EBU, but the BBC says there are still problems to be solved. Among these the report cites the fact that although many experimental NTSC colorcasts have been made in the UK on 405 lines, new difficulties arise when this or any other system is used on 625 lines in the UHF bands. The report stresses the need for "adequate and reliable data" before a final decision is made. Color TV' development work has been carried out by the BBC for eight years. This has been complicated by the ar- rival of two new methods, the French SECAM system and the German PAL. These, together with NTSC, are now be- ing considered by EBU. BBC wants whatever system is adopted to be standard throughout Europe to facilitate frequency alloca- tions, program exchanges and the ex- port of TV sets. Committee asks freeze of some Canadian TV An eight-month moratorium on newr Canadian television grants to private interests to allow consideration of new station bids by the Canadian Broadcast- ing Corporation and a five year cyclical budgeting for the CBC were the major recommendations of the three-man com- mittee appointed this spring by Cana- dian Secretary of State J. \V. Pickers- gill. The recommendations were an- nounced in the House of Commons at Ottawa in mid-October. CBC has sought new stations in cities where currently independently owned stations are on the CBC-TV network. These stations are to move to the CTV Television Network or plan to operate without network affiliation. CBC has been after a five-year budget to replace its annual budget allowances WTRF-TV STORY BOARD :~ ^ =-:.'.' re- h-h = ; N=~- Frw=i* urally, we're spotlighting cur Chsnnel Seven Showmanship schedule in these iieeVees firsties but we'll grant you equal space for ■ zz-~ z~- z- z~ scccss. -sr sari zher. to WTRF-TVs TeeVees Editor, Wheeling 7, West Virginia. We'll accept spot campaigns, too. but if you prefer, ask Rep George P. Hollingbery for the Wheeling TV story. wtrf-rv Wheeling NOW FOR TEEVEES! Get set . . . (Redigo). She's a 'nut . . . (Hazel). The old (Grindl) get you if you don't diversify! (Paar) for the course. Air pollution . . . (Kildare). Sixty before midnight . . . (Eleventh Hour), lorn. Dick and Harry . . . (Third ManJ. Third man's girls . . . (Harry's Girls). Without vacuum cleaner . . . (Novak). It's been a (Boone) to TV drama. Kildare orders the Chinese beer man to deliver 24 bottles to friend . (Ben Casee). Wheeling wrrf-tv ^_ -_ Nw. - "3g, = rc~s 2"~ = "a-*, of hair? A drag, a drone and a tank of air! wtrf-rv Wheeling SOCIAL SECURITY; The system that guaran- tees you steak when you have no teeth to chew it with. Wheeling wtrf-tv LIGHT TOUCH! Benjamin Franklin may have discovered electricity but the man who in- ■ B—ez z~z —ere- ~=z= a --5 ~c-.~- wtrf-rv Wheeling rrti : .•. 5= — ate 3t delivers is 529 of sell. Want campaign? CHANNEL SEVEN WHEELING, WEST VIRGINIA BROADCASTING. October 28. 1963 77 from the Canadian treasury for some years. The committee was composed of Dr. Andrew Stewart, chairman of the Cana- dian Board of Broadcast Governors, Ot- tawa; Al Ouimet, CBC president, Ot- tawa; and Don Jamieson, cjon-am-tv St. John's, Nfld., and president of the Canadian Association of Broadcasters. ITA pre-empts commercial companies For the first time since British com- mercial television began in 1954 the Independent Television Authority has taken over the entire commercial net- work to present its own program. This followed the refusal of several television companies to televise a new educational series prepared by one of the companies, Anglia Television Ltd. The series, Dawn University, which be- gan Oct. 21 at 7:15 a.m., was to have been presented by Anglia. It was of- fered to the other 14 companies but several refused to carry it. Under the new television act, ITA Jack Webb will keynote three-day BPA seminar The 1963 Broadcasters' Promotion Association seminar, scheduled to start Nov. 18 in San Francisco, will feature a keynote address by Jack Webb, who is in charge of TV at Warner Brothers. More than 400 broadcast promotion executives are expected to attend. The seminar program includes: A discussion of presentations made to agencies by stations; speeches on suc- cessful merchandising campaigns; meth- ods for getting larger audiences for special events and sports programs and talks on the use of humor in broadcast- ing. A luncheon Tuesday (Nov. 19) will feature presentation of the BPA on-the-air promotion awards. Tuesday afternoon's program will include talks on publicity problems faced by radio stations; promotion of movies for TV; and a BPA membership business meet- ing. On the final day of the seminar, BPA delegates will listen to a talk on the duties of the station representative. 'Leave racing to pros'; WROD's message of day "If you want to race ... go to Day- tona and get on the Speedway." That message for highway safety was offered by six announcers of wrod Daytona Beach, Fla., as they broadcast while roaring around the Speedway at speeds of up to 140 miles per hour. The three-hour remote from Daytona can now control the networking of all programs. Using these powers for the first time, ITA has taken over the series, initially scheduled to run as a one-week experiment. The decision means that Anglia has had to remove its name from the series. It will be televised over the entire com- mercial network as an "Independent Television Authority Broadcast." Dawn University will be transmitted from London and fed directly into the ITA owned and operated transmitters throughout the country. This has brought a protest from the Association of Cinematograph and Television Tech- nicians because ITA will bypass the control rooms of the individual com- panies. George Elvin, the association's gen- eral secretary, said that ITA had the means to bypass all companies by beam- ing direct to its transmitters. There is nothing to stop other pro- grams being channelled nationally this way. Not a single technician employed by any of the 15 television companies would be used. FANFARE Gold-plated for Harvey Paul Harvey, ABC Radio news commentator (1), is recipient of a gold-plated microphone presented by Parker S. Gates, president of Gates Radio Co., Quincy, 111. The presentation "for 30 years of dis- tinguished service to the broad- casting industry and to the Amer- icanism which made it possible," came at a dinner on Oct. 10 dur- ing Quincy's "Free Enterprise Week." Mr. Harvey will use the microphone in his newscasts, which originate from ABC studios in Chicago. International Speedway, Oct. 18, was sponsored by the area Comet dealer, An ITA spokesman said that 1963 has been the year of experiment in adult ETV but Dawn University is the first experiment in higher education. For these reasons ITA regards the series as important. The series ran for 50 minutes each morning from Oct. 21 to Oct. 26. Kennedy has RFE luncheon Sixty of America's leading industrial- ists met with President Kennedy Friday to discuss support for the Free Europe Committee and Radio Free Europe. Among those at the luncheon were General David Sarnoff, chairman, RCA; Dr. Frank Stanton, CBS; Roy E. Lar- sen, Time Inc. Also present were Theo- dore C. Streibert, president of the Radio Free Europe Fund; John Richardson Jr., president of the Free Europe Com- mittee; John C. Hughes, chairman, Free Europe Committee; U. Alexis John- son, deputy under secretary of state; John A. McCone, director, Central In- telligence Agency; McGeorge Bundy, special assistant to the President. Pure Oil and Autolite. It took place during a 100,000 mile endurance test on the Comet Caliente, sponsored by the Lincoln-Mercury Division of Ford Motor Co. None of the announcers took the wheel. They left that to the experi- enced drivers. Their program from the auto, including interviews with the drivers, was relayed through an FM transmitter installed in the car's trunk. The remote was originated and co- ordinated by Jack Hayward, wrod pro- gram director and a former racer. WIP presents 18 plaques in 1st annual awards The first of what will be annual WIP awards to Philadelphia public service or- ganizations on their use of radio was held last week at a special luncheon that attracted 500 Philadelphia civic, religious and political leaders. The awards, engraved plaques, were given to the organizations which ad- vanced their cause through creative and effective application of radio. Eighteen plaques were given, to the winner and two honorary winners in each of six categories. Participating in the awards ceremony were John W. Kluge. chairman and president of Metromedia Inc., which owns WIP; Mark Evans, vice president and director of public affairs, Metro- media, and Harvey L. Glascock, Metro- media vice president and general man- ager of WIP. 78 BROADCASTING, October 28, 1963 FATES & FORTUNES BROADCAST ADVERTISING Rodney Erickson, president of Univer- sal Broadcasting Co.. joins Maxon Inc.. ef- fective Nov. 1, as VP and general executive. Veteran agency and programing executive. Mr. Erickson had pre- viously served as ad- viser-counsel for Four Star Television in production, syndication and distribu- tion areas: president of Filmways Inc., New York, and VP in charge of TV at Young & Rubicam for 10 years. Allan Mitchell, VP and copy group head at Ogilvy. Benson & Mather, joins Los Angeles office of Compton Adv. as VP and creative director. Also joining Compton's Los Angeles office are Har- old J. Sullivan, account executive, and Charles H. Keilus, director of TV com- mercial production. Mr. Keilus was formerly executive VP and general manager of George Fenneman Produc- tions. Mr. Sullivan has been associated with Lennen & Newell and Anderson- McConnell agencies in Los Angeles. Roger Miles Johnson, VP in charge of marketing and media research for western division of Erwin Wasey, Ruth- rauff & Ryan, Los Angeles, appointed senior administrative VP. In addition to his new responsibilities, Mr. Johnson will continue to be active in research department at policy, planning and ad- ministrative level. Philbin S. Flanagan elected VP and director of sales for Henry I. Christal Co., New York. Mr. Flanagan has been with company for 11 years. He was appointed eastern sales manager in 1958 and in 1960 named general sales manager. Vance Harrison appointed New York sales manager for Christal*s New York staff. Malcolm M. Barnum, director of Campbell-Ewald*s Lakeland. Fla., office and supervisor of Florida Citrus Fruit account, elected vice president of agen- cy. Mr. Barnum joined Campbell- Ewald in 1954. D. H. Sullivan appointed general sales manager of kavr Apple Valley. Calif. He was previously with kgrt Las Cruces, N. M. Robert Barnes, from wlir Garden City, N. Y., joins kavr sales staff, and Chuck Russell, formerly with kima-tv Yakima, Wash- named program director of kavr. Harry Durando, formerly with H-R Representatives, joins Metro Radio Sales, New York, as account executive. Frank M. Head ley, chairman of H-R BROADCASTING, October 28, 1963 Walton AFA governor Bob Walton, wrbl-ty Colum- bus, Ga., elected governor of Seventh District of Advertising Federation of America. Other officers elected: Al Sorge, Clar- ion-Ledger & Daily News, Jack- son, Miss., 1st It. governor: Dave Swearingen, Draper Swearingen & Co.. Memphis, 2d It. governor: Hayden Wood, Winston Co., Bir- mingham. Ala., 3d It. governor: Moreland Moncrief, Atlantic Steel Co., Atlanta, secretary; and Annie C. More, Herbert S. Benjamin As- sociates. Mobile. Ala., treasurer. Television Inc., re-elected to Television Bureau of Advertising's board of direc- tors. Mr. Headley, who joined board in September 1962, was re-elected for two-year term ending November 1965. He was founding partner of H-R Rep- resentatives in 1950 and was previously president of Headley-Reed Co. Kenneth L. Hatch, national sales manag- er of KSL-TV Salt Lake City, appointed gen- eral sales manager. ■ _^ y, ^ responsible for both ^fl local and national ^^WB sa^es activities. Mr. Hatch joined ksl-tv in 1958 and was named station's national sales manager last January. Eugene McCurdy named sales man- ager of vvfil-am-fm Philadelphia, re- placing Clyde Spitzner, recently ap- pointed general sales manager for broadcast division of Triangle Publica- tions (Broadcasting, Oct. 14). Donald H. Tredwell appointed prod- uct manager, new product department, Colaate-Palmolive's toilet articles divi- sion in New York. Mr. Tredwell was formerly account executive with Mc- Cann-Erickson. Nancy Yamaguchi, business man- ager of Milici Adv. Agency. Honolulu, elected secretary-treasurer. She joined agency in 1961. John J. Ennis, for- mer VP and media director at Fletcher Richards. Calkins & Holden. appointed media director for New York office of MacManus, John & Adams. Bloomfield Hills, Mich. Len Tronick, formerly with Edward Petry & Co., named account executive in New York office of Metro TV Sales, division of Metromedia Inc. Gary Adler, national sales coordi- nator at KPrx(rv) San Francisco, pro- moted to account executive, effective Dec. 1. Collingwood J. Harris, formerly with SCI division of Interpublic, joins Kud- ner Agency, New York, as account executive. H. Kenneth Brown joins Kal. Ehrlich & Merrick, Washington advertising agency, as account executive. Don Ondich, formerly with Camp- bell-Mithun. Minneapolis, joins Grant Adv., Dallas, as account executive. Leonard R. Soglio, account execu- tive for past two years at whn New York, joins television account executive department of Peters, Griffin. Wood- ward, that city. Paul Sheinfeld and Frederick Wein- haus named account executives at wpat-am-fm Paterson, N. J. Mr. Sheinfeld has been wpat traffic man- ager since February7 and formerly was operations director at wabc-tv New KBLL - TV CHANNEL 12 CBS ABC NBC HELENA, MONTANA This important single station capital city market is served successfullv only by KBLL TV and is not part of nor bonus to any TV station sales group. Represented by FELTIS DOVE 'CANNON Tower Building Seattle I, Wash. 206-623-1868 BREEN & WARD 400 Madison Ave. New York 19, N. Y. Plaza 1-5075 Ao Montana spot buy is complete without Helena. 79 Colgate elevates three division executives Mr. Thorkilsen Three major pro- motions within toilet articles division of Colgate - P a 1 m o 1 i v e Co., New York, were announced last week by J. E. Grimm, di- vision's VP and gen- eral manager. Wilson F. Fowle Jr., general product manager of division since July 1962, ap- pointed director of marketing. Mr. Fowle joined Colgate in 1960 as product manager of Wildroot hair dressing and was named group prod- uct manager following year. Richard Beeson, formerly group product manager, promoted to gen- eral product manager. Mr. Beeson has been with Colgate since 1951 when he joined organization in sales field. He was named assistant prod- uct manager of Colgate Dental Cream in 1958, product manager in 1960, and group product manager Mr. Fowle Mr. Beeson lit. Wilkinson York. Mr. Weinhaus formerly was ac- count executive at wtfm(fm) Lake Success, N. Y. Don Patton, director of production sales for Paramount Television Produc- tions, transfers to sales department of ktla(tv) Los Angeles, Paramount- owned station. Richard W. Wilkin- son, formerly mar- keting account execu- tive with Young & Rubicam and before that with Pure Oil Co., joins Waldie & Briggs, Chicago, as VP-director of mar- keting. Thomas L. Bernstein, merchandising manager for Housewives' Protective League out of CBS Radio's Los An- geles office, named director of mer- chandising for khj-am-fm Los An- geles, new post. Armand La Pointe continues as director of merchandising for KHJ-TV. Guy Hixenbaugh Jr., former staff director at wfmj-tv Youngstown, Ohio, joins sales staff of wkbn-AM-FM, that city. Parker Gayman joins sales depart- ment of khow Denver. Gordon Bamberger joins sales de- partment of kcmo-fm Kansas City. John J. O'Neill, formerly of wvot Wilson, N. C, joins sales staff of wsor 80 (FATES & FORTUNES) of the dentifrice in 1962. Harold Thorkilsen has been ad- vanced to group product manager from senior product manager of dentifrices and toothbrushes. Mr. Thorkilsen joined Colgate in 1946 and has been in brand management of toilet articles division since Jan- uary 1962. Colgate's toilet articles division, firm's heaviest advertiser, markets such brands as Colgate Dental Cream, Halo and Lustre-Creme shampoos, Palmolive men's line. Windsor, Conn. Roderick A. Guerdan, formerly of Venard, Torbet & McConnell, joins tele- vision division of Adam Young Inc., New York. Joel A. Segal I, senior timebuyer at Grey Adv., joins TV sales department of Venard, Torbet & McConnell, radio- TV station representatives, New York. Dale Case, formerly TV art free- lancer in Hollywood and animator with Ray Patin Productions there, joins Merchandising Inc., Evansville, Ind., as animator. Merchandising Inc. is subsidiary of Polaris Corp., Milwaukee. Robert Else, formerly of BBDO. New York, and Peggy J. Meade, copy chief of Glenn Adv., Fort Worth, Tex., join creative services division of Cun- ningham & Walsh, New York. Dixie Thompson joins Cunningham & Walsh, New York, as TV commer- cial producer. Miss Thompson was previously commercial producer and acting head at Tatham-Laird, Holly- wood. Walter Cooper joins Kudner Agen- cy, New York, as producer in radio- TV department. He was formerly pro- ducer at N. W. Ayer & Son. Ed Sterling, commercial coordinator for Jerry Lewis Show on ABC-TV, ap- pointed to newly created post of broad- cast department administrator at Car- son/Roberts, Los Angeles advertising agency. Mr. Sterling previously served as commercial producer for Lennen & Newell and associate radio-TV director at Wade Adv. Alvin Cohen, senior research analyst at ABC for past three years, joins Storer Television Sales, New York, as assistant in research and sales promo- tion department. Miles A. Wallach, president of M. A. Wallach Research Inc., joins Revlon Inc., New York, as director of market research. Dorothy S. Koemme, copy chief at Galaxy Adv., Los Angeles, moves to same position with Danoff & Sachs, following Norman Danoff, D/S prin- cipal, who left Galaxy earlier to be- come partner in D/S. James Egan, art director at Ketch- um, MacLeod & Grove, named group head art director at Cunningham & Walsh, New York. THE MEDIA Barry Winton, ac- count executive with ABC Films Inc., New York, and former sta- tion relations director and account executive with Official Films, joins Hamilton-Landis & Associates, nation- wide media brokerage firm, attached to Washington office. Be- fore entering broadcast field, Mr. Win- ton was band leader being best known for his long run at Rainbow Room atop Radio City, New York. Glenn C. Hatfield, state capitol cor- respondent for wren Topeka, joins kscb Liberal, Kan., as general man- ager. Mr. Hatfield succeeds Leon S. Salathiel, who becomes sales manager. Other appointments: Donn Nichols, farm director; Chuck Beattie, commu- nity relations director. Robert H. Pick appointed general counsel for Metromedia, New York. Mr. Pick was formely with the law firm of Parker, Chapin & Flattau, New York. Ken Hart, previously executive VP of wvlk Lexington, Ky., elected VP and general manager of wlap, that city, effective Nov. 1. Austin A. Harrison, special consult- ant to director of procurement at NASA in Washington, appointed gen- eral manager of wihs-tv (ch. 38) Bos- ton. Station, now under construction, is licensed to Radio and Television Apostolate of Archdiocese of Boston. Alan Henry, special assistant to John Kluge, president of Metromedia, will BROADCASTING, October 28, 1963 Mr. Winton assume post of general manager of klac Los Angeles, Metromedia-owned radio stations, shortly after first of year. Bob Forward, currently manager of klac, will be assigned to another executive post within Metromedia cor- porate structure. A. L. (Andy) Anderson resigns as manager of kfyr-tv Bismarck, N. D., and general sales manager of Meyer Broadcasting Co. (kmot-tv Minot and kumv-tv Williston, both North Da- kota). No future plans have been an- nounced. George A. Stevens, VP and general manager of kotv(tv) Tulsa, Okla., elected VP of Tulsa Chamber of Com- merce for 1964. Ira I. Hewey, assistant manager-na- tional sales manager of whai-am-fm Greenfield, Mass., promoted to station manager. James Harris, former sales manager of wtlk Taylorsville, N. C, named general manager of wspf Hickory, N. C. Joe Perrone, account executive at weee Albany, N. Y., joins knog No- gales, Ariz., as commercial manager and assistant general manager. Rich- ard H. Ward is knog's new owner and general manager. Robert E. Thomas, associate director of development at wndt(tv) Newark- New York (educational ch. 13), named assistant to Samuel B. Gould, president. Dick Wall, sales manager of kcmo- fm Kansas City, promoted to station- and commercial manager. PROGRAMING Richard A. R. Pink- ham, senior VP in charge of media and programs and mem- ber of executive com- mittee of Ted Bates & Co., joins nine-man broadcaster's advisory committee of Televi- sion Affiliates Corp., New York. Mr. Pinkham takes seat vacated by Sylvester L. (Pat) Weaver Jr., who was recently appointed presi- dent of Subscription Television Inc. in Los Angeles. Broadcaster's advisory committee members meet at designated intervals to establish new guide lines for production and programing of TAC's informational-cultural shows. Fred R. Frank Jr. appointed south- east division sales manager of Trans- Lux Television Corp., with headquar- ters at Miami. Don Geis, chief engineer of Coast Recorders Inc., San Francisco, elected VP and general manager. Bob Young, BROADCASTING, October 28, 1963 Mr. Pinkham Mayes named president Wendell Mayes Jr., kcrs Mid- land, elected president of Texas Association of Broadcasters, suc- ceeding Jack Roth, kono-am-tv San Antonio. Other officers elect- ed are Lee Glasgow, waco Waco, VP; and Tony Bridge, kmht Marshall, secretary-treasurer. Di- rectors are Clint Form by, kpan Hereford; Vann Kennedy, kslx Corpus Christi; Bob Hicks, ksox Raymondville; Willard Deason, kvet Austin; Jack Roth and Ray Herndon (TV director). formerly in radio-TV departments of J. Walter Thompson and BBDO, joins Coast Recorders as sales manager. Ted Mills, former NBC-TV execu- tive producer, and Robert Widener have formed Mills-Widener Inc., New York, a firm specializing in information programs and facilities for industry. Jerry Grisham, operations manager of ksby-tv San Luis Obispo, Calif., re- signs to accept post of program direc- tor at kcra Sacramento, Calif. Matt Edwards, formerly of wffm- fm Baltimore, joins wisz Glen Burnie, Md., as program director. Bob Foster, former air personality at wkgn Knoxville, Tenn., appointed program director of wspf Hickory, N. C. Also joining wspf are air per- sonalities Hugh Martin and Toni Fos- ter. Guy Travers, public service director and air personality at wvob Bel Air, Md., named program director. He will continue his daily air shows. Si Rose, for past year and a half script supervisor on McHale's Navy, promoted to associate producer of se- ries, produced at Revue Studios and broadcast by ABC-TV (Tuesday, 8:30- 9 p.m.). Bert Granet named executive pro- ducer of The Great Adventure series on CBS-TV. Until now, Mr. Granet has been series' producer. Bruce Lans- bury, CBS-TV program executive, and Ethel Winant, associate producer, ap- pointed producers of The Great Adven- ture. Neil Anderson, of network's pro- gram practices department in Holly- wood, will be responsible for Mr. Lans- bury's current staff assignments in pro- gram department while latter is in- volved with Great Adventure series. Peter Molnar, for past seven years member of CBS sports department, joins sports staff of NBC, New York, Wo* ... i. Oct oh Dear ^ ^^e^\%s. Trrt sW^nc* nave deluding sai «ith,mer should *g .... «ici ^ . earn their Pe0p nre shoul° Mtf m°r c0 for si-*- haVe more ^re too his. „ T prove 1* can J- v coVAl 81 as executive producer. Mr. Molnar's first assignment will be producer of NBC-TV's new series of 90-minute sports specials starting Saturday, Jan. 4. Sportscaster Bud Palmer will be host of the live and taped programs, to be presented from 4:30-6 p.m. NYT. Jay Kacin, senior TV producer at Ogilvy, Benson & Mather, joins direc- torial staff of WCD Inc., New York production company. Twentieth Century-Fox last week named personnel to two pilot projects it's co-producing with ABC-TV, pro- jected for 1964-65 season. Robert Dwan will direct pilot show of The Not Very News Reel, and Warner Ander- son has been named to co-star in Pey- ton Place with Dorothy Ma lone. Peyton Place pilot is already in production. Lloyd Haynes, formerly with Heat- ter-Quigley Productions, signed by Day- star Productions as production asso- ciate. Mr. Haynes will concentrate on developing new daytime programing while assisting in development of exist- ing new projects such as John Stryker and Magnificent Seven, both of which company is producing for CBS-TV. Bob Hardwick, of kvi Seattle, joins kmpc Los Angeles as music personality. N. J. (Jeff) Waugh Jr., continuity di- rector of wdva Danville, Va., promoted to operations manager. Mr. Waugh will TRUST The Fourth Dimension of WBRZ Channel 2 Beyond sight, sound and action there is a 4th dimen- sion of television: trust. WBRZ-TV News Specials are one way the station builds trust through truth. During the pasl 1 2 months, WBRZ-TV News produced 16 Special News Reports in prime nighttime slots. 82 (FATES & FORTUNES) BATON ROUGE Mr. Carr Carr replaces Goodfellow Thomas S. Carr, VP and gen- eral manager of wbal-am-tv Bal- timore, elected president of Maryland - D.C. - Delaware Broad- casters Associa- tion, succeeding Joseph Goodfellow, VP and gen- eral manager of wrc-am-fm-tv Washington (see story, page 67). Other officers elected are Morris H. Blum, wann Annapolis, Md., VP; and Mrs. Jason T. Pete.wASA Havre de Grace, Md., secretary- treasurer. Directors are Wallace Hankin, wcum Cumberland, Md.; James Bittner, wkik Leonard- town, Md.; Norman Glenn, wjdy Salisbury, Md.; Robert Cochrane, wmar-tv and Byron Millenson, wcao, both Baltimore; Neal Ed- wards, wmal-tv, and Perry S. Ury, wgms, both Washington; and Gordon Mcintosh, wtux Wilmington, Del. supervise all production activities at station. Homer Thomasson, wdva air personality, assumes added duties as program director. Gilbert Seldes, former dean of An- nenberg School of Communications at University of Pennsylvania, appointed consultant to program staff of National Educational Television, New York. Norma S. Albarado appointed music director of wdsu-tv New Orleans. Don Kellerman, CBS News producer whose most recent as- signment has been Chronicle series, ap- pointed director of cultural programing for National Educa- tional Television, New York, effective Jan. 7. Mr. Kellerman will supervise four pro- ducing teams providing programs on music, the arts, literature and other allied fields to NET's 77-station net- work. He joined CBS in 1953. William H. Kobin, producer of Howard K. Smith — News and Comment for ABC- TV, joins NET, effective Jan. 1, as director of public affairs programing. Ronnie Bull, professional football star with Chicago Bears, signed by wjjd Chicago to daily Monday-Friday football commentaries. William B. Davis appointed manager of artist bureau of wcms Norfolk. Va. Bureau will perform management duties Mr. Kellerman of entertainers and package shows for eastern U. S. as well as local bookings for country-western-folk personalities. Fred D. Knight, formerly of wavy- am-tv Norfolk, Va., joins wmal-am- fm-tv Washington, effective Nov. 1, as staff performer. Bill Keffury, former air personality and public service director at krla Los Angeles, joins announcing staff of kya San Francisco. Claude R. Martin Jr. joins announc- ing staff of wejl Scranton, Pa. Bob Maxwell, host of his own inter- view show on wcbs New York, joins air staff of wabc, that city. Robert D. Raiford joins announcing staff of wtop-am-fm Washington. Chuck Shull joins knbc-tv Los An- geles as weekend weatherman. Tom Quinn, formerly of whuc Mo- hawk, N. Y., joins announcing staff of wnnj-am-fm Newton, N. J. Don Sanchez, program director-disc jockey at kcee Santa Maria, Calif., joins ksby-tv San Luis Obispo, Calif., as announcer. Stan Richards, who joined knx Los Angeles as summer vacation fill-in, as- signed to Sunday 7-10 p.m. and Satur- day 6-8 a.m. time periods on regular basis. Kay Richins signed by kcpx-tv Salt Lake City as host of Weekend Sports Final (Sundays, 10:20 p.m.). NEWS Roland A. Herriges, chief photog- rapher and newsman at khq-am-tv Spokane, Wash., for past five years, ap- pointed news director, succeeding Duane H. Bock, stations' news director since June 1960, who has resigned, ef- fective Nov. 1. Chet Phebus, formerly with wcbm Baltimore, appointed news director of wisz Glen Burnie, Md. Charles Warren, Washington news bureau chief of Mutual Radio Net- work, named manager of Washington operations. Mr. Warren continues his position as bureau chief, which he has held since March 1961. Gail Prophet appointed news direc- tor of ksby-tv San Luis Obispo, Calif. Tom Duggan, highly controversial commentator formerly featured in late evening programs of his own on kttv (tv) and kcop(tv), both Los Angeles, joins news staff of ktla(tv), that city, as an on-the-air reporter on station's Monday-Friday early evening news , broadcasts. Robert Tibbitts, news director of kwos and krcg(tv) Jefferson City, BROADCASTING, October 28, 1963 elected chairman of Missouri AP Ra- dio-TV Association, succeeding Gib Keith, kttn Trenton. Don Sylvester, kytv(tv) Springfield, elected vice chairman of association and chairman of continuing study committee. Pat Michaels appointed news man- ager of KB la Burbank, Calif. John Randall, formerly with wvpo Stroudsburg, Pa., appointed news direc- tor of wnnj-am-fm Newton, N. J. William H. Capellare, formerly with Northwestern Mutual Life Insurance Co., joins wisn-tv Milwaukee news staff as writer-reporter. Ed Needham, formerly of wgan-am- tv Portland, Me., joins news depart- ment of wpen Philadelphia. Dave Murphy joins news department of wjrz Newark, N. J., as reporter. Mike Becker, member of wjrz sales department, assumes additional duties of "Teporter-in-the-sky" in station's trafficopter. Tom Perryman, news director of waky Louisville, Ky., joins news staff of wfaa-am-fm Dallas. John Kline, former news director of kslm Salem, Ore., appointed night news editor at kex Portland, Ore. Frank E. Roberts, former public af- fairs director of kiro Seattle, joins news staff of kgw Portland, Ore. ALLIED FIELDS Dr. Lawrence My- ers Jr., TV research consultant and mem- ber of faculty of Syra- cuse University for 15 years, appointed chairman of univer- sity's radio-TV de- partment. Dr. Myers replaces Dr. Eugene S. Foster, who has been named direc- tor of TV at Brooklyn College. Michael Durkas appointed chief of radio-TV section of First U. S. Army Information Office, Governors Island, New York. Rev. Dr. John W. Bachman, profes- sor of practical theology at Union The- ological Seminary, New York, named chairman of National Council of Churches' Broadcasting and Film Com- mission. Director of Union Seminary's Center for Communication and the Mr. Myers McHugh and Hoffman, Inc. Consultants for TV — Radio • Networks — Stations Advertisers — Agencies 470-2 N. Woodward — Birmingham, Mich. Area Code 313 • 644-9200 Mr. Chapman Chapman elected IBA chief Reid G. Chap- man, VP and general manager Of WANE -AM -TV Fort Wayne, elected president of Indiana Broad- casters Associa- tion, succeeding Don Menke, wfbm-am-fm-tv Indianapolis, who becomes member of board of directors. Other IBA officers are W. C. Fowler, wbat Marion, VP-radio (AM); Martin Wil- liams, wfms-fm Indianapolis, VP-radio (FM); John B. Bab- cock, wlwi(tv) Indianapolis, VP-television; W. T. Hamilton, wndu-am-fm-tv South Bend, secretary-treasurer; Richard Jack- son, wsal Logansport, assistant secretary, and Ben Falber Jr., wthi-am-fm-tv Terre Haute, as- sistant treasurer. Arts, Dr. Bachman succeeds Dr. Harry C. Spencer of Nashville, general secre- tary of The Methodist Church's Tele- vision. Radio and Film Commission (TRAFCO). INTERNATIONAL David Vigo, formerly of production and business departments of Associated- Rediffusion Ltd., elected to board of directors of Luckwell Productions Ltd., London. Robin Legg, formerly with Graham & Gillies, Lagos, Nigeria, appointed manager of Grant Adv.'s Calcutta, In- dia, office. Oscar Reinosa elected VP and gen- eral manager of National Export Ad- vertising Service of Puerto Rico. George Lee, formerly of General Steel Wares Ltd., Toronto, named ad- vertising manager of Canada Dry Ltd., that city, replacing Alan Price, who moved to Royal Crown Cola Ltd., To- ronto, as advertising manager. Vin Dittmer, manager of Montreal office of CTV Television Network Ltd., named business manager of network, with headquarters at Toronto. Heinz Drege, VP of Williams, Drege & Hill Ltd., Toronto film producers, elected executive VP. Paul Kimberley, formerly of cfto-tv Toronto, and ABC-TV in England, appointed pro- ducer-director of film company. Bryan Rook, for past year copy exec- utive at Independent Television Com- panies' Association, joins Independent Television Authority, London, as assist- ant to advertising control officer for advertising copy matters. Brian Connell, British commercial television current affairs commentator, resigns his post as moderator of Associ- ated-Rediffusion's This Week show be- cause of disagreement on how program was being produced. FANFARE Robert A. Bernstein, former direc- tor of public relations, Westinghouse Broadcasting Co. and most recently vice president of the Softness Group, New York advertising-public relations firm, named to new post of director of national public relations for Triangle Stations, operating from firm's New York office. Carol Parrott Barnett joins him as publicity assistant. She had served in similar capacity at CBS- TV and at Westinghouse. Larry Lowenstein joins Herbert K. Landon Inc., New York public rela- tions agency, as VP. Mr. Lowenstein was formerly VP in charge of advertis- ing and public relations at General Art- ists Corp. Raymond L. Vanderslice named pro- motion manager of wibg-am-fm Phila- delphia. Don Trabing named public relations manager for McClatchy Newspapers & A-C? It's Ali-Canada Radio and Tele- vision Limited, first and paramount rep- resentation firm North of the Border in broadcast sales. A-C reps 43 radio, 22 TV stations — in all primary, most secondary markets. Weekly radio reach is 50% of all households for 60% of national retail sales. TV: 62% of households for 53% of national retail sales. A-C has 12 offices: New York, Detroit, Chicago, San Francisco, Los Angeles, Dallas, Atlanta and Montreal, Toronto, Winnipeg, Calgary, Vancouver. To reach all Canada, talk to All-Canada All-Canada Radio & Television Limited 000 Yonge St., Toronto 5, CANADA BROADCASTING, October 28, 1963 83 Broadcasting Co., Sacramento, Calif. Michael Laurence, previously exec- utive VP of Robert Lawrence Produc- tions, appointed director of public rela- tions for Trans-Lux Corp., New York. Tom Franklin, on-the-air editor of Executive Wire, business news report broadcast Monday-Friday, 5:25-5:30 p.m., on kfi Los Angeles, appointed manager of public relations and adver- tising for Alcoa real estate project, said to be world's largest privately financed real estate development. James Munro, associate editor of Popular Boating magazine, joins public relations department of Westinghouse Broadcasting Co., New York. James A. Catalano, VP, treasurer and founding partner of Jay DeBow & Partners, joins public relations depart- ment of Doremus & Co., New York, as account executive. Steve Auld, former advertising direc- tor of Capitol Records, joins Vineyard- Hernly & Associates, Santa Ana, Calif., PR agency, as account executive. EQUIPMENT & ENGINEERING Deane R. White and Joseph T. Dougherty, both of E. I. duPont de- Nemours & Co., re-elected engineering- VP and financial-VP, respectively, of Society of Motion Picture and Tele- Wonderful Florida Tele Vtsioi WF Monday Through Friday 6 P.M. TO 6:30 -Mid-Florida News — Action Weather — Editorial Comment- Brevard News — Sports 6:30 TO 6:45 - ABC-TV Ron Cochran With the News 11 P.M. TO 11:30 - ABC-TV Murphy Martin With the News — Mid-Florida News — Action Weather — Editorial Sunday 10:30 TO 11 P.M. ABC News Report Represented Nationally by Adam Young, Inc. WFlF ORLANDO, FLORIDA Hart elevates Cohen Jerry S. Cohen, former assist- ant counsel of Senate Antitrust & Monopoly Subcommittee, ap- pointed staff director and chief counsel Monday (Oct. 21) by Senator Philip A. Hart (D-Mich), recently appointed chairman. Mr. Cohen joined subcommittee in 1961 and has worked in investi- gation of packaging and labeling practices that led to introduction of S 381, a reform measure. He was chief of criminal division of Michigan attorney general's office before joining subcommittee. Mr. Neufeld vision Engineers. Newly elected to office of sessions-VP was Wilton R. Holm, of duPont in Hollywood. Bryon Roudabush, president of Bryon Mo- tion Pictures, Washington, elected SMPTE treasurer. Stan Neufeld, dis- tributor sales manag- er for University Loudspeakers, Okla- homa City, appointed national sales manag- er. University Loud- speakers, a division of Ling - Temco-Vought, manufactures high fi- delity and public address speakers, microphones and related electronic equipment. Harry Barton, former high fidelity sales manager for Bogen-Presto division of Siegler Corp., joins Univer- sity Loudspeakers as western regional sales manager. Francis C. Healey, general manager of Mincom division of Minnesota Min- ing & Manufacturing Co., Los Angeles, elected to board of directors of Western Electronic Manufacturers Association. Robert W. Carr, manager of develop- ment engineering for Shure Brothers Inc., Evanston, 111., manu- facturer of micro- phones, high fidelity and electronic com- ponents, appointed manager of com- pany's newly created professional prod- ucts division. Under Mr. Carr's direc- tion, division will specialize in products for radio-TV broadcasting field, com- mercial recording industry, motion pic- ture and TV film production industry. J. 0. Weldon elected VP and general manager of Continental Electronics di- vision of Ling-Temco-Vought, Dallas. Alfred S. Gussin, director of adver- Mr. Carr tising, sales promotion and store plan- ning for Karastan Rug Mills, joins The Magnavox Co., New York, as VP for marketing services. Larry E. Caldwell, chief engineer of West Central Broadcasting Co., Peoria, 111., joins Eitel-McCullough Inc., elec- tron tube manufacturer, as sales engi- neer in firm's Bellwood, 111., office. Mr. Caldwell succeeds Martin Piepenburg, who resigned. Allen Chop appointed quality control manager for Eitel-Mc- Cullough's power grid division at San Carlos, Calif. Charles E. Cripps, technical repre- sentative in Washington, D. C, for Houston Fearless Corp., Los Angeles, promoted to senior engineer at com- pany's home office. DEATHS Charles A. Holcomb, 67, VP and member of board of directors of Kud- ner Agency, New York, died at his home in Westport, Conn., Oct. 24 after brief illness. Mr. Holcomb opened his own agency in Boston which merged in 1950 to form H. B. Humphrey, Alley & Richards. He joined Kudner in 1957. Eliot C. Lovett, 67. of Chevy Chase, Md., an attorney who helped devise beep tone which signals recording of telephone conversation, died Oct. 21 in Boston after brief illness. Mr. Lovett's work with beep tone eminated from case he won for SoundScriber Corp. against AT&T. This case established right to attach recording device to tele- phone. Mr. Lovett, who specialized in practice before FCC, was charter mem- ber of Federal Communications Bar Association and served as its president in 1947. Mr. Lovett began practice of law in 1925. He was joined by his son, Lee G. Lovett, in 1958 to form partner- ship of Lovett & Lovett. Harry Grey, 57, VP in charge of com- mercial film department of BBDO, Hollywood, died Oct. 17 of heart at- tack. Mr. Grey had been with agency for 14 years. Burt Hall, 69, retired manager of Montreal office of All-Canada Radio & Television Ltd., station representation firm, died Oct. 10. Georges Guerette, former manager of cjem Edmundston, N. B., died Oct. 10 after long illness. James P. 0'Leary, 37, announcer on Night Call (midnight-6 a.m.) show on kmpc Los Angeles, died at his Garden Grove (Calif.) home Oct. 16, appar- ently of heart attack. He had been in radio 16 years, starting in Gallup, N. M., but working chiefly in Southern California. 84 (FATES & FORTUNES) BROADCASTING, October 28, 1963 FOR THE RECORD NEW MARKET AREA RANKINGS A complete listing of the official standard metropolitan statistical areas, as approved by the Bureau of the Budget. Washington, is listed below. The table includes the four new areas and the revisions to the 58 areas an- nounced by the Bureau of the Budget two weeks ago (Broadcasting, Oct. 21), plus three areas from Puerto Rico. The table lists rank of the area ac- cording to the 1960 population census, the standard metropolitan statistical area, and population total for each: Area Population 1 New York. N. Y 10,694.633 2 Chicago, 111 6,220,913 3 Los Angeles-Long Beach. Calif. 6,038,771 4 Philadelphia, Pa.-N. J 4.342.897 5 Detroit. Mich 3,762.360 6 San Francisco-Oakland, Calif. 2,648.762 7 Boston. Mass 2.595,481 8 Pittsburgh, Pa 2.405.435 9 St. Louis, Mo.-ni 2.104,669 10 Washington. D.C.-Md.-Va 2.001.897 11 Cleveland, Ohio 1.909.483 12 Baltimore. Md 1.727.023 13 Newark, N. J 1,689,420 14 Minneapolis-St. Paul, Minn. . . .1,482,030 15 Buffalo. N. Y 1,306,957 16 Cincinnati. Ohio-Ky 1.268,479 17 Houston, Tex 1,243.158 18 Milwaukee. Wis 1,232,731 19 Paterson-Clifton-Passaic, N. J. 1,186.873 20 Seattle, Wash 1,107,213 21 Kansas Citv, Mo. -Kan 1,092.545 22 Dallas. Tex 1,083,601 23 San Diego. Calif 1,033.011 24 Atlanta, Ga 1,017,188 25 Miami. Fla 935,047 26 Denver, Colo 929,383 27 Indianapolis. Ind 916,932 28 New Orleans. La 907,123 29 Portland, Ore. -Wash 821,897 30 Providence-Pawtucket, R. I.- Mass 821,101 31 San Bernardino-Riverside-Ontario, Calif 809,782 32 Tampa-St. Petersburg, Fla 772,453 33 Columbus, Ohio 754.924 34 Rochester, N. Y 732.588 35 Dayton. Ohio 727,121 36 Louisville. Ky.-Ind 725.139 37 San Antonio. Tex 716,168 38 Anaheim-Santa Ana-Garden Grove, Calif. 703,925 39 Memphis. Tenn 674.583 40 Phoenix. Ariz 663,510 41 Albany-Schenectady-Troy. N. Y. 657.503 42 San Jose. Calif 642.315 43 Birmingham. Ala 634,864 44 Toledo. Ohio-Mich 630,647 45 Sacramento. Calif 625,503 46 San Juan. P. R 621.178 47 Jersey City, N. J 610.734 48 Akron. Ohio 605,367 49 Norfolk-Portsmouth, Va 578.507 50 Gary-Hammond-East Chicago, Ind 573,548 51 Fort Worth, Tex 573,215 52 Syracuse. N. Y 563,781 53 Hartford. Conn 549,249 54 Oklahoma City, Okla 511,833 55 Youngstown-Warren, Ohio 509,006 56 Honolulu, Hawaii 500,409 57 Springfield-Chicopee-Holyoke. Mass 493.999 58 Allentown-Bethlehem-Easton, Pa.-N. J 492,168 59 Nashville. Tenn 463.628 60 Grand Rapids, Mich 461.906 61 Omaha, Neb. -Iowa 457,873 62 Jacksonville. Fla 455,411 63 Salt Lake City, Utah 447,795 64 Richmond, Va 436.044 65 Tulsa. Okla 418.974 66 Flint. Mich 416.239 67 Wilmington, Del.-N. J 414,565 BROADCASTING, October 28. 1963 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 Area Population Wichita, Kan 381,626 Harrisburg, Pa oiSnon Knoxville, Tenn Fresno, Calif 36o.94o Mobile, Ala ?3n-o Wilkes-Barre— Hazleton, Pa Sf",!- Canton, Ohio ' ' Bridgeport, Conn ; ™ " Fort Lauderdale-Hollywood, Fla. 333,946 Utica-Rome, N. Y 330. 771 Worcester, Mass ^'»™ Tacoma. Wash 321,o90 Orlando, Fla. 318,487 New Haven. Conn d^u.adb Davenport-Rock Island-Moline, Iowa.-ni oIrtr? Charlotte. N. C 316,781 El Paso, Tex ^412 Peoria, 111 •• 313,412 Beaumont-Port Arthur, Tex 306.016 Lansing, Mich ili'ml Bakersfield, Calif - - - - - - - - Bmghar^:on, N. Y g» fgg Chattanooga, Tenn.-Ga 283.1b9 Shreveport, La v33 Johnstown, Pa 278'359 Lancaster Pa ;;;278,333 DPu°l^SuPearfor, Minn.-Wis. 276.596 Reading, Pa. -■ 971 7)57 South Bend, Ind. gjg Trenton, N. J ofifi-?i=; Des Moines, Iowa 266.315 Tucson. Ariz - 1QQ Albuquerque N. Mex 262 199 Columbia S_C Greenville, S. C. •■■ Huntington- Ashland, W. Va.-K> .-^ ^ Ohio ;' .254,578 Charleston. S. C. ■ 252,925 Charleston, W. Va. ... Erie, Pa. 249,989 Stockton, Calif. ■ 94fi 520 Greensboro-High Point N- Cnk 246'o2U Little Rock-North Little Rock, ^ Ark. - - • ■ ■ ^ !234!531 Scranton, fa. . . • ^ lfl6 Fort Wayne. Ind 23Q-figl Rockford, 111. . 230,058 Baton R^ge. La. ■ - - - - • • - ■ 228.106 West Palm Beach. Fla. ...... "°'-03 Newport News-Hampton, Va. 224.o03 Evansville Ind.-Ky gg Madison, Wis. .., 221 573 Corpus Christi, Tex gj-jj^ Jackson, Miss. ... [\\*rij& Columbus. Ga.-Ala 217 500 Lorain-Elyria Ohio 217,500 Augusta, da.-s. «- 212 136 Austin. Tex |*203«876 Pensacola. Fla. g47 VaUejo-Napa, Calif 199734 Montgomery, Ala iqq'n76 Hamilton-Middletown Ohio ... 199.0,6 Lawrence-Haverhill, Mass.-N. H. 19/. sou Saginaw, Mich. iqn'-U2 Wheeling. W. Va.-Ohio 190,342 Winston-Salem, N. C \li2s9 Savannah, Ga 1R5548 Waterbury. Conn. 18o,o48 Macon, da 17R .Qg Stamford, Conn Terre Haute, Ind 1,2.069 New London-Groton- 17nqai Norwich, Conn Trq712 Kalamazoo, Mich 69 712 Raleigh, N. C. 1K„'„™ Santa Barbara. Calif ... ....168,962 Steubenville-Weirton, Ohio-W. Va 167. (06 Lowell. Mass 164.243 Eugene. Ore. . . - ■ * ■ * ^ 880 Atlantic Citv-, N. J 160.880 Roanoke, Va W" Lubbock. Tex 156.271 Lincoln. Neb 155.272 Huntsville, Ala 153.861 Brownsville-Harlingen-San Benito, Tex 151„„? Waco. Tex. : 150 091 Muskegon-Muskegon Heights, Mich 149.943 AmariUo, Tex 149,493 Brockton, Mass 149.458 Springfield, El 146,539 Area Population 158 Ponce, P. R 146,480 159 Lake Charles, La 145,475 160 Colorado Springs, Colo 143.742 161 New Bedford, Mass 143,176 162 Racine, Wis 141.781 163 Topeka, Kan 141,286 164 Galveston-Texas City, Tex 140,364 165 Portland. Me 139,112 166 Fall River, Mass.-R. 1 138,156 167 Altoona, Pa 137.270 168 Cedar Rapids. Iowa 136.899 169 Fort Smith. Ark. -Okla 135,110 170 Champaign-Urbana, El 132.436 171 Jackson, Mich 131,994 172 Lexington, Ky 131,906 173 Springfield, Ohio 131.440 174 Asheville, N. C 130,074 175 Wichita Falls, Tex 129,638 176 New Britain, Conn 129.397 177 Las Vegas. Nev 127,016 178 Springfield, Mo 126,276 179 Green Bav, Wis 125,082 180 Waterloo, Iowa 122,482 181 Abilene. Tex. ... 120,377 182 Sioux Citv, Iowa 120.017 183 Pueblo, Colo 118.707 184 Decatur, 111 118,257 185 Durham, N. C 111.995 186 Muncie, Ind 110,938 187 Ogden, Utah 110.744 188 Lvnchburg, Va 110.701 189 Tuscaloosa, Ala 109,047 190 Bav City, Mich 107,042 191 Provo-Orem, Utah 106.991 192 Fargo-Moorhead, N. D.-Minn. .106.027 193 Lima, Ohio 103,691 194 Manchester. N. H 102.861 195 Monroe, La 101,663 196 Kenosha. Wis 100,615 197 Gadsden, Ala 96.980 198 Norwalk, Conn 96.756 199 Boise. Idaho 94,360 200 Texarkana, Tex. -Ark 91,657 201 Odessa, Tex 90,995 202 Lawton, Okla 90,803 203 St. Joseph, Mo 90,581 204 Fitchburg-Leominster, Mass 90.158 205 Sioux Falls, S. D 86.575 SPOTMASTER Tape Cartridge Winder The new Model TP-1A is a rugged, dependable and field tested unit. It is easy to operate and fills a need in every station using cartridge equipment. Will handle all reel sizes. High speed winding at 2214" per second. Worn tape in old cartridges is easy to replace. New or old cartridges may be wound to any length. Tape Timer with minute and second calibration optional and extra. Installed on winder or avail- able as accessory. TP-1A is $94.50, with Tape Timer $119.50. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland 85 NEW MARKET AREA RANKINGS continued 206 Tyler, Tex 86,350 207 Reno, Nev 84,743 208 Lafayette, La 84,656 209 Mayaguez, P. R 84,576 210 Dubuque, Iowa 80,048 211 Billings, Mont 79,016 212 Pittsfield, Mass 76,772 213 Albany, Ga 75,680 214 Great Falls, Mont 73,418 215 Lewiston- Auburn, Me 70,295 216 Midland, Tex 67,717 217 Laredo, Tex 64,791 218 San Angelo, Tex 64,630 219 Meriden, Conn 51,850 FCC STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 17 through Oct. 23 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. New AM station ACTION BY FCC Rockford, Mich. — Jack Lee Payne. Granted CP for new AM on 810 kc, 500 w-D; condi- tion. P. O. address 8880 Brower Lake Drive, Rockford. Estimated construction cost $13,- 124; first year operating cost $30,000; revenue $45,000. Mr. Payne, sole owner, owns coin- operated machine firm. Action Oct. 18. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. *educa- tional. Ann. — Announced. New TV stations APPLICATIONS *Lexington, Ky. — Kentucky State Board of Education. UHF channel 46 (662-668 mc); ERP 406 kw vis., 203 kw aur. Ant. height above average terrain 920 feet, above ground 859 feet. P. O. address c/o O. Leonard Press, Kentucky Authority for Educational Tele- vision, University of Kentucky, Lexington. Estimated construction cost $1,505,744; first year operating cost $655,000. Studio location Lexington, trans, location 2 miles SE of Centerville, Ky. Geographic coordinates 38° 11' 50" north latitude, 84° 22' 39" west longitude. Type trans. RCA TTU-25B, type ant. RCA-Pylon TFU-25G. Legal counsel Miller & Schroeder, consulting engineer Jansky & Bailey, both Washington. Prin- cipals: governing board of Kentucky Au- thority for Educational Television. Ann. Oct. 18. ♦Somerset, Ky. — Kentucky State Board of Education. UHF channel 29 (560-566 mc) ; ERP 315 kw vis., 158 kw aur. Ant. height above average terrain 1,480 feet, above ground 1,019. P. O. address, legal counsel, consulting engineer and principals same as Lexington, Ky., application above. Estimated construction cost $480,865; first year operat- ing cost $24,200. Studio location Lexington, trans, location Somerset. Geographic co- ordinates 37° 10' 00" north latitude, 84° 49' 28" west longitude. Type trans. RCA TTU- 25B, type ant. RCA TFU-30J. Ann. Oct. 18. Existing AM stations Existing TV station CALL LETTERS ASSIGNED . KCOY-TV Santa Maria, Calif .—Central Coast Television. CALL LETTERS ASSIGNED ■ WAAM Ann Arbor. Mich. — Radio Ann Arbor Inc. Changed from WHRV. ■ WKNR Dearborn, Mich. — Knorr Broad- casting Corp. Changed from WKMH. ■ WECP Carthage, Miss— Meredith Colon Johnston. ■ WNLA Indianola, Miss. — Fritts Broad- casting Inc. Changed from WDLT. ■ WRPL Charlotte, N. C— Risden Allen Lyon. ■ WVCB Shallotte, N. C— Shallotte Broad- casting Co. ■ WYLO Jackson, Wis. — Suburban Broad- casting Inc. APPLICATIONS WTBC Tuscaloosa, Ala. — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Oct. 18. KSTP St. Paul— CP to change from DA-D and N to DA-D and install new daytime ant. approximately .3 miles east of east tower of DA system (same description). Ann. Oct. 23. KLVT Levelland, Tex. — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Oct. 22. New FM stations ACTION BY FCC El Dorado, Ark. — Radio Enterprises Inc. Granted CP for new FM on 103.1 mc, 3 kw. Ant. height above average terrain 200 feet. P. O. address Box 610, El Dorado. Es- timated construction cost $13,620; first year operating cost $1,200; revenue $20,000. Prin- cipals: W. N. McKinney (95%) and R. E. Meinert (5%). Applicant owns KELD El Dorado. Action Oct. 17. APPLICATIONS St. Petersburg, Fla. — Florida West Coast Broadcasters Inc. 107.3 mc. channel 297, 25.12 kw. Ant. height above average terrain 266 feet. P. O. address Box 12680, St. Peters- burg. Estimated construction cost $22,226; first year operating cost $11,825; revenue EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 $12,000. Applicant is licensee of WPIN St. Petersburg. Ann. Oct. 23. Columbus, Ga. — Port City Radio Co. 104.9 mc, channel 285, 2.73 kw. Ant. height above average terrain 175 feet. P. O. address 612 47th Street, Columbus. Estimated construc- tion cost $18,703; first year operating cost $29,430; revenue $56,360. Robert B. Folsom, sole owner, is sales engineer with Georgia Power Co. Ann. Oct. 23. Moultrie, Ga. — Colquitt Broadcasting Co. 93.9 mc, channel 230, 27.4 kw. Ant. height above average terrain 278 feet. P. O. address Moultrie. Estimated construction cost $15.- 600; revenue $18,000. Applicant is licensee of WMTM Moultrie. Ann. Oct. 18. Mendota, 111. — Mendota Broadcasting Co. 100.9 mc, channel 265, 3 kw. Ant. height above average terrain 141 feet. P. O. address 924 Bellwood Avenue, Bellwood, HI. Es- timated construction cost $10,270; first year operating cost $12,000; revenue $16,000. Janet C. Becker, sole owner, also has ap- plication pending for new AM in Mendota. Ann. Oct. 21. Minneapolis — Hubbard Broadcasting Inc. 94.5 mc, channel 233, 100 kw. Ant. height above average terrain 575 feet. P. O. address 3415 University Avenue, St. Paul 14. Es- timated construction cost $66,600; first year operating cost $80,700; revenue listed as un- certain. Applicant is licensee of KSTP Min- neapolis-St. Paul, and application is con- tingent on grant of KSTP site change. Ann. Oct. 18. Vineland, N. J. — Mortimer and Vivian E. Hendrickson. 92.1 mc, channel 221, 1 kw. Ant. height above average terrain 180 feet. P. O. address station WDVL, Maurice River Boulevard and Almond Road, Vineland. Es- timated construction cost $15,623; first year operating cost $25,000; revenue $30,000. Ap- plicant is licensee of WDVL Vineland. Ann. Oct. 18. Conneaut, Ohio — Louis W. Skelly. 104.9 mc, channel 285A, 2.78 kw. Ant. height above average terrain minus 21 feet. P. O. address 211 Main Street. Conneaut. Estimated con- struction cost $7,125; first year operating cost $12,000; revenue $18,000. Applicant is li- censee of WWOW Conneaut. Ann. Oct. 17. Radford, Va.-WRAD Broadcasting Co. 101.7 mc, channel 269, 3 kw. Ant. height above average terrain 64 feet. P. O. address Route 2, Radford. Estimated construction cost $13,595; first year operating cost $1,500; revenue $7,000. Applicant is licensee of WRAD Radford. Ann. Oct. 18. ♦Marinette, Wis. — State of Wisconsin-State Radio Council. 91.5 mc. channel 218, 1 kw. Ant. height above average terrain 240.7 feet. P. O. address c/o Harold A. Engel, Radio Hall, University of Wisconsin, Madi- son 6, Wis. Estimated construction cost $2 900; first year operating cost $2,950. Prin- cipals: board of directors. Ann. Oct. 21. Existing FM stations CALL LETTERS ASSIGNED ■ KRIL-FM El Dorado. Ark.— El Dorado Broadcasting Co. ■ KSGV(FM) West Covina. Calif .—Pacific South Broadcasting Co. Changed from KDWC(FM). ■ WCBW(FM) Columbia, 111.— Joseph L. Lepp Inc. ■ WLUV-FM Loves Park. 111.— Loves Park Broadcasting Co. ■ WASK-FM Lafayette. Ind.— Lafayette Broadcasting Inc. ■ WLOI-FM La Porte. Ind.— La Porte County Broadcasting Inc. ■ "KRNL-FM Mt. Vernon. Iowa— Cornell College. ■ WKNR-FM Dearborn, Mich.— Knorr Broadcasting Corp. Changed from WKMH- FM. ■ WKMI-FM Kalamazoo. Mich. — Steere Broadcasting Corp. ■ *WJRH(FM) Easton, Pa.— Lafayette Col- lege. Ownership changes ACTIONS BY FCC WEAD College Park, Ga. — Granted assign- ment of license from Ruth Sills (100%), trustee in bankruptcy, to Metro Broadcast- ing Inc., owned by Arthur P. Jackson, Bernard S. Lipman and Hubert C. Tant (each 20%) and Harvey J. Aderhold, Paul Jones, Frank M. Lokey Sr. and Frank M. Lokey Jr. (each 10%). Consideration $42,500. Mr. Jackson is banker; Dr. Lipman is phy- 86 (FOR THE RECORD) BROADCASTING, October 28, 1963 JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave.. N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4. D. C. Telephone District 7-1205 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair. N. J. Pilgrim 6-3000 Laboratories. Great Notch, N. Member AFCCE GEORGE C. DAVIS CONSULTING ENGINEERS RADIO Hr TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard. Cen. Mgr. Edward F. Lorentz. Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4. D. C. Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4. D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE L. H. Corr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6. D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENCINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINCTON, TEXAS SILLIMAN, MOFFET & KOWALSKI 1405 C St.. N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14. MISSOURI VIR N. JAMES CONSULTING RADIO ENCINEERS Applications and Field Engineering 345 Colorado Blvd.— S0206 Phone: 'Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18. Texas EUtler 1-1551 GEO. P. ADAIR ENG. CO. CONSULTING ENCINEERS Radio-Television Communications- Electronics 901 20th St.. N.W. Washington. D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5. D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2. Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyati Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. A Chicago suburb! Member AFCCE CARL E. SMITH CONSULTING RADIO ENCINEERS 8200 Snowville Road Cleveland 41. Ohio Phone: 216-526-4386 Member AFCCE PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dkkens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68. International Airport San Francisco 28. California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O- Box 9044 Austin 56, Texas CLendale 2-3073 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Mulfronics Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit. Mo. Phone Kansas City. Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 BROADCASTING. October 28, 1963 87 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Oct. 23 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3,843 44 141 301 FM 1,113 17 86 L\JL TV 5211 55 82 120 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Oct. 23 TOTAL VHF UHF TV Commercial 486 90 5761 Noncommercial 51 29 80- COMMERCIAL STATION BOXSCORE Compiled by FCC, Sept. 30 AM FM TV Licensed (all on air) 3,838 1 1 1 n 5211 CP's on air (new stations) 49 9(1 55 CP's not on air (new stations) 134 1 D 81 Total authorized stations 4,021 1 9nR 6571 Applications for new stations (not in hearing) 185 70 Applications for new stations (in hearing) 123 12 51 Total applications for new stations 308 236 121 Applications for major changes (not in hearing) 226 95 46 Applications for major changes (in hearing) 52 3 10 Total applications for major changes 278 JO 56 \ Licenses deleted 2 1 0 CP's deleted 2 1 1 , 1 Does not include seven licensed stations off air 2 Includes three stations operating on unreserved channels sician; Mr. Tant is president of broadcast tower company; Mr. Aderhold is chief engi- neer of Georgia educational TV stations WXGA-TV Waycross, WVAN-TV Savannah, WJSP-TV Columbus and WCLP-TV Chats- worth; Mr. Jones is retired; F. M. Lokey Sr. is manager of retail store; F. M. Lokey Jr. is general manager of WEAD. Action Oct. 18. WBGN Bowling Green, Ky. — Granted as- signment of license from Clement L. Cock- rel, Elmer L. Hargan, Eugene K. Hornback and J. Paul Brown (each 25%), d/b as Bowling Green Broadcasting Co., to Mr. Brown and Robert L. Proctor (each 50%). Consideration $17,000. Mr. Proctor is gen- eral manager of WBGN. Action Oct. 17. KARR-AM-FM Great Falls, Mob t.— Granted assignment of licenses from Pat M. Goodover (100%) to Mr. Goodover (87% plus), Erma N. Goodover (12.5%) and William E. Murray (less than 1%), tr/as Radio-TV Enterprises Inc. No financial con- sideration involved. Action of Oct. 17. KELR El Reno, Okla— Granted relinquish- ment of negative control of licensee corpora- tion, C P Corp., from Charles L. (49%) and Jessie Mae (1%) Cain and Joseph M. Price (50%) to Mr. and Mrs. Cain (34% and 1% respectively), Mr. Price (35%), Bill B. Marshall and Clifton R. Gardiner (each 15%). Consideration $26,700. Messrs. Marshall and Gardiner are co-managers of station. Action Oct. 16. KHEM Big Spring, Tex. — Granted assign- ment of licenses from Cobra Broadcasting Co., owned by Thomas E. Conner and Robert E. Bradbury Jr. (each 50%), to Cobra Corp., owned by same persons in same per- centages. No financial consideration in- volved. Also see KPET Lamesa, Tex., grant below. Action Oct. 16. KPET Lamesa, Tex. — Granted assignment of license from Lamesa Broadcasting Co., SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached □ 52 issues & 1964 Yearbook $13.50 □ Please bill □ 1963 Yearbook $5.00 (so long as supply lash) name title/ position* address O Business □ Home city state zip code owned by Thomas E. Conner and Robert E. Bradbury Jr. (each 50%), to Cobra Corp., owned by same persons in same percent- ages. No financial consideration involved. Also see KHEM Big Spring, Tex., grant above. Action Oct. 16. WNNT Warsaw, Va.— Granted assignment of license from Patricia P. Headley, execu- trix of estate of Grayson Headley (100%), to Mrs. Headley (100%), tr/as Northern Neck & Tidewater Broadcasting Co. No financial consideration involved. Action Oct. 21. APPLICATIONS KENT Prescott, Ariz.— Seeks assignment of license from Harvey Raymond Odom to Ira G. McCormack Jr. (100%), d/b as Prescott Broadcasting Service. Considera- tion $50,000. Mr. McCormack is employe of WSAL Logansport, Ind. Ann. Oct. 23. KTVE(TV) El Dorado, Ark.— Seeks trans- fer of control of licensee corporation, KTVE Inc., from Veterans Broadcasting Inc. (go%) and William H. Simons (10%), to Fuqua Industries Inc. (100%), wholly owned by J. B. Fuqua. Consideration $612 000 Mr Fuqua owns WJBF-TV Augusta, Ga , and WROZ Evansville, Ind. Ann. Oct. 17. KRAK Sacramento, Calif.— Seeks assign- ment of license from Golden Valley Broad- casting Co. to parent corporation, Hercules Broadcasting Co. No financial consideration involved. Ann. Oct. 17. WINE Brookfield, Conn.— Seeks assign- ment of CP from Eastern Broadcasting Sys- tem Inc. to Housatonic Valley Broadcasting Co owned by Eastern (40%), George F. OBnen and Blair A. Walliser (each 30%) No financial consideration involved as as- signment is resolution of conflicting ap- Oct 23nS f°r AM'S in Same area' Arm- WEAT-AM-TV West Palm Beach, Fla — Seeks assignment of licenses from WEAT- TV Inc., owned 80% by Rand Broadcasting Co., (Rex Rand) licensee of WINZ Miami f o£„YINtQ Tampa. Fla.. and 20% by Bertram Lebhar, to Gardens Broadcasting Co., whol- ly owned subsidiary of Royal American In- dustries Inc.; Royal American is approxi- mately ,3 owned by Bankers Life and Casu- alty Co. Consideration $2,100,000. Ann. Oct. WTAF-TV Marion, Ind.-Seeks transfer of control of permittee corporation, Geneco Broadcasting Inc., from Eugene C. Thomp- son (88.3% before transfer, 29.8% after) to ?°rtn,er? In«liana Broadcasters Inc. 'bLl ?' ; whose majority owner is William n. Udell; other ownership remains same wt^o e£?^2n $66'740- Northern Indiana owns ™ Michigan City and WKAM Goshen Dotn Indiana, and is applicant for new AM at Mishawaka, Ind.; Mr. Udell is applicant for new AM at Wabash, Ind. Ann. Oct. 21. WKLX Paris, Ky.— Seeks assignment of license from Tal Jonz, receiver, to David L Krause, receiver for Charles W. Krause, tr/as Pans Broadcasting Co. No financial consid- eration involved. Ann. Oct. 17. WNAV-AM-FM Annapolis, Md.-S e e k s transfer of control of licensee corporation Capital Broadcasting Co., from Washington Broadcasting Co. to stockholders of Wash- ington in proportion to their ownership No financial consideration involved Ann Oct. 22. WQRS-FM DetrouWSeeks transfer of con- trol of licensee corporation, Fine Arts Broadcasters Inc., from Richard N. Hughes (75%) to Stanley R. Akers (100% after transfer, 25% before). Consideration $850 and cancellation of debt. Ann. Oct. 23. WYSI Ypsilanti, Mich.— Seeks relinquish- ment of positive control of permittee cor- poration, Ypsilanti Broadcasting Co. by Craig E. Davids (50.87c before transfer, 38.8% after) through sale of stock to Roy W. McLean (26.2% after, 14.2% before); other ownership remains same. Consideration $7,200. Ann. Oct. 17. KEVE and KADM(FM) Golden Valley, Minn.— Seeks assignment of licenses from Western Broadcasting Corp. to Western and John Poole Radio Properties Inc. (each 50%) d/b as Minneapolis-St. Paul Radio Broad- casters. Consideration $200,000. Poole firm is owned by John H. Poole. Mr. Poole has interests in KGLM and KBIG(FM) Avalon (Los Angeles). Ann. Oct. 23. KFUN Las Vegas, N. M.— Seeks transfer of control of licensee corporation. South- west Broadcasters Inc., from Dorothy G. Thwaites, administrix of estate of Ernest N. Thwaites, to Mrs. Thwaites individually. No financial consideration involved. Ann. Oct. 23. 88 (FOR THE RECORD) BROADCASTING, October 28, 1963 WFVG Fuquay Springs, N. C. — Seeks as- signment of license from Carl V. Venters Jr. and Herbert C. Wade Jr. (each 50%), d,b as WFVG Broadcasting Co., to same company owned bv C. V. Venters Jr. and Mr. Wade (each 49.5%) and Ann H. Wade (1%). No financial consideration involved. Ann. Oct. 18. KOHL" Hermiston, Ore. — Seeks assignment of license from Sarah Knierim, executrix of estate of Carl F. Knierim, deceased, to Mrs. Knierim individually. No financial considera- tion involved. Ann. Oct. 23. WBDS Danville, Pa.— Seeks assignment of license from William Emert (90%) and Dean Sharpless (10%), d/b as Montour County Broadcasting Inc., to Montrose Broadcasting Corp., nonstock corporation of which W. Douglas Roe is president. Consideration $35,- 000. Assignee is licensee of WPEL-AM-FM Montrose. Pa. Ann. Oct. 23. WTSA Brattleboro, Vt.— Seeks assignment of license from Tri-State Area Broadcasting Inc., 100% owned by Theodore Feinstein, to Brattleboro Broadcasting Corp., 99% owned by Atlantic States Industries Inc.; Robert Price is president of both firms. Considera- tion $80,000. Mr. Price is New York at- torney. Atlantic States owns Nassau Herald and Peninsula Printing Co.. both Lawrence, N. Y., and Rockaway Journal, Far Rock- away. N. Y. Ann. Oct. 7. WRGM Richmond, Va.— Seeks transfer of control of licensee corporation, Southern States Radio Corp., from Eastern States Radio Corp. to its stockholders individually. No financial consideration involved. Ann Oct. 23. KTW-AM-FM Seattle— Seeks assignment of license from First Presbyterian Church of -Z^L t0 David M- Segal. Consideration S2o0.000. Mr. Segal owns WGVM Greenville Miss. Ann. Oct. 17. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Arthur A. Gladstone issued mitial decision looking toward grant- ing application of O. L. Withers for new AM on 940 kc, 250 w-D in Woodburn Ore ■ conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. Action Oct. 23. ■ Hearing Examiner Charles J. Frederick issued initial decision looking toward grant- ing applications of Central Wisconsin Tele- v}sloJ} for U) additional time to con- struct WCWT(TV) (ch. 9) Wausau, Wis and (2) assignment of CP to Midcontinent Broadcasting Co. for $34,439. Action Oct. 22. ■ Hearing Examiner Basil P. Cooper is- sued supplemental initial decision looking toward granting application of Salina Radio Inc. for new AM on 910 kc, 500 w-D, DA in Salina, Kan.; conditioned that presunrise operation with daytime facilities is pre- cluded pending final decision in Doc. 14419 Action Oct. 22. ■ Hearing Examiner Herbert Sharfman is- sued initial decision looking toward grant- ing application of Coastal Cities Broadcast- ing Inc. for new AM on 1460 kc, 1 kw-D DA, in Moss Point. Miss.; conditions include precluding presunrise operation with day- time facilities pending final decision in Doc 14419. Action Oct. 22. Routine roundup ACTIONS BY REVIEW BOARD ■ By memorandum opinion and order in proceeding on applications of Garo W. Ray and Connecticut Coast Broadcasting Co. for new daytime AM stations in Seymour and Bridgeport, both Connecticut, respectively, in Docs. 14829-30, (1) denied further motion by Ray to enlarge issues and (2) dismissed Connecticut Coast motion to strike Ray's reply to opposition. Board Member Nelson not participating. Action Oct. 23. ■ In proceeding on application of Beamon Advertising Inc. for new AM in Dainger field, Tex., denied Beamon's motion ti strike Mt. Pleasant Broadcasting Co (KIMP), Mt. Pleasant, Tex., petition for ex- tension of time to file exceptions and dis- missed opposition to petition. Action Oct. 17. ■ By memorandum opinion and order in proceeding on applications of Garo W. Ray and Connecticut Coast Broadcasting Co. for new AM stations in Seymour and Bridge- port, respectively, both Connecticut, granted to motion by Connecticut Coast and struck Ray's objection to Connecticut's replies to Ray's exceptions to initial decision. Action Oct. 17. ■ By memorandum opinion and order denied petition by Kennett Broadcasting Corp. (KBOA), Kennett, Mo., for recon- sideration of July 31 decision which granted application of William L. Miller, tr/as Boot- heel Broadcasting Co., for new AM on 1540 kc. 1 kw (250 w-CH), D, in Kennett, Mo. Action Oct. 16. ACTIONS ON MOTIONS ■ Commission granted request by Ken- tuckiana Television Inc. (WLKY-TV [ch. 32]), Louisville, Ky., to extend time from Oct. 21 to Nov. 1 to file opposition to peti- tion by Southeastern Broadcasting Inc. (WSFC), Somerset, Ky., for assignment of channel 7 to Somerset. Action Oct. 21. ■ Commission, by Office of Opinions and Review, granted petition by Carol Music Inc. to extend time to Nov. 6 to file excep- tions to initial decision in matter of revoca- tion of license and SCA of Carol Music Inc. for WCLM(FM) Chicago. Action Oct. 18. ■ Commission granted petition by Ad- visory Council For Educational Television of Commonwealth of Virginia to extend time from Oct. 16 to Oct. 25 to file reply comments in TV rulemaking proceeding in- volving Staunton-Waynesboro, Va. Action Oct. 15. By Chief Hearing Examiner James D. Cunningham ■ Ordered that Examiner Elizabeth C. Smith, in lieu of Walther W. Guenther, will preside at hearing on AM application of Moberly Broadcasting Co. (KNCM), Mober- ly, Mo., in which hearing conference is scheduled for Nov. 6 and formal hearing is rescheduled to commence Dec. 6, rather than Dec. 4. Action Oct. 22. ■ Ordered that Examiner Arthur A. Glad- stone, in lieu of Walther W. Guenther, will preside at hearing on AM application of Northland Radio Corp. (KWEB), Rochester, Minn., in which formal hearing is resched- uled to commence Nov. 5, rather than Oct. 29. Action Oct. 22. ■ Designated Examiner Arthur A. Glad- stone to preside at hearing in proceeding on AM application of Big Chief Broadcast- ing Inc. (KLPR), Oklahoma City; scheduled prehearing conference for Nov. 18 and hearing for Dec. 11. Action Oct. 21. By Hearing Examiner Charles J. Frederick ■ Upon request by Broadcast Bureau and with agreement of applicant, rescheduled from 10:00 a.m. to 9:00 a.m. Oct. 21 hearing in proceeding on application of Albert John Williams (KTYM), Inglewood. Calif. Action Oct. 18. By Hearing Examiner Millard F. French ■ In proceeding on applications of Harry Wallerstein, receiver, Television Co. of America Inc., for renewal of license, as- signment of license and transfer of control of KSHO-TV Las Vegas, in Docs. 15006-8, granted petition by Mr. Wallerstein and Arthur Powell Williams (transferee) to con- tinue Oct. 29 hearing to Jan. 15, 1964, in Las Vegas and ordered that witness subpoenas presently outstanding shall remain in full force and effect and be returnable on Jan. 15. Action Oct. 22. ■ On own motion, rescheduled Oct. 18 prehearing conference for Oct. 17 in pro- ceeding on applications of Harry Waller- stein, receiver. Television Co. of America Inc., for renewal of license, assignment of license and transfer of control of KSHO-TV Las Vegas in Docs. 15006-8. Action Oct. 16. ■ Granted request by Broadcast Bureau to extend time from Oct. 16 to Oct. 24 to file proposed findings and from Oct. 28 to Nov. 4 for replies in proceeding on AM application of Brush Broadcasting Co., Wau- chula, Fla. Action Oct. 16. By Hearing Examiner David I. Kraushaar ■ Issued order after Oct. 21 prehearing conference in Salem, Ore., TV channel 3 proceeding in Docs. 15165-6 and scheduled Continued on page 95 Choosing a Tall Tower Design ? CHECK THESE Stainless TOWER ELEVATOR FEATURES A dependable elevator sim- plifies inspection, speeds emergency repairs - day or night, in any weather. Builders of the WORLD'S TALLEST TOWERS, we stress the importance of straightforward design — for your greater safety, equipment reliability and convenience. Before you decide, why not get full details on STAINLESS elevator tow- ers. Write today. STEEL ROLLER SHOES FACE . EACH RAIL BRONZE PINS AND BUSHINGS THROUGHOUT FACTORY MOUNTED & TESTED CONTROLS 8600 # COUNTERWEIGHT VISIBLE SAFETY MECHANISM WITH SWITCH IftC* NORTH WALES • PENNSYLVANIA IN CANADA: WALCAN, LTD., CARLET0N PLACE., ONTARIO BROADCASTING, October 28, 1963 m CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20£ per word — $2.00 minimum • HELP WANTED 25f£ per word— $2.00 minimum. • DISPLAY ads #20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30^ per word- — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C, 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Sales Detroit — Immediate opening for solid sales- man, capable of management, top station multiple chain. Good starting salary. Box M-169, BROADCASTING. Sales promotion writer, strong on research, sales presentation and ideas in top five mar- kets. Box H-128, BROADCASTING. AAI rated national promotional radio ad- vertising firm has opening for radio station contact man eight (8) Midwestern states. Firm has 17 years experience selling patented promotional campaigns for radio stations. Car necessary, free to travel, $300.00 weekly draw against commissions. Box M-235, BROADCASTING. Salesman Metropolitan Boston. Single sta- tion market. Top AM-FM, independent. Hard intelligent work will earn increasing large income. Must be ambitious, experienced, steady. Send photo, resume. Box M-246, BROADCASTING. Bright, middle of road, Eastern Iowa local station needs salesman who can handle short morning on-the-air shift. Job opportunity for presently employed announcer who has some selling experience and wants to in- crease his income. Need resume, references and picture first. Box M-260, BROADCAST- ING. Northern New Jersey AM-FM station needs experienced radio salesman. Excellent salary, commissions and benefits. Box M-268, BROADCASTING. NYC fringe station — independent, group- affiliated — seeks young, experienced, dy- namic time salesman. Opportunity and earning potential unlimited in market of one million. Send complete resume, includ- ing recent photo, to Box M-272, BROAD- CASTING. Ready to move up to million plus market? Want to break into big time radio? Like to start collecting big commissions? All of this available at long established 5 kw Eastern fulltimer. $100 per week base plus generous commission and expense plan. Excellent account list and billing waiting for new man. Joint radio-TV operation with possibility of moving into TV sales. Our account execu- tives know about this ad. Send resume to Box M-282, BROADCASTING. California major market — Fulltime well es- tablished adult radio station in fast grow- ing area needs sharp, energetic, experienced time salesman. Substantial guarantee, com- mission, and future with an expanding or- ganization. An opportunity seldom seen in this market. If not interested in making above-average income do not apply. Send complete resume to Box M-284, BROAD- CASTING. Adult music station in small market wants top-notch salesman, preferably with an- nouncing experience. Excellent town to raise children — educational system outstand- ing— sportsman's paradise, KHIT, Walla Walla, Washington. Jackson 5-3190. If you're selling FM now in the Detroit area and would like to make up to 35% com- mission contact WHFI, Pontiac, Michigan. Immediate opening sales manager for full time country music station. Excellent op- portunity for right man! Contact Carl Davis, Manager radio station WFMX, States- ville, N. C. Tel. 872-6345. Help Wanted — Sales (Cont'd) Needed at once experienced time salesman for fulltime Ohio regional station. Excellent income for aggressive salesman. Big active account list. Call or write C. B. Heller, WIMA, Lima, Ohio, CA 3-2060. Southeastern Chain of 5 top rated Negro stations expanding to 6. Tampa, Richmond, Shreveport, Little Rock, Jackson and Bir- mingham, seeking 3 pro type executive salesmen with proven record. Excellent guarantee, insurance plan, moving ex- penses, management opportunity. Send complete resume in confidence. McLendon Broadcasting Co., 960-980 Milner Building, P. O. Box 197, Jackson, Mississippi. Announcers Immediate opening for 1st phone-announcer for AM radio station east coast or moun- tain area West Virginia. Reply Box M-20, BROADCASTING. Move up! Quality Illinois kilowatt seeks skilled announcer for news gathering, writ- ing, airing, plus some deejay work. News- mobile, beeper, all top flight equipment. Opportunity also for production spot work. Excellent starting salary plus many extra benefits for competent man. Personal inter- view required. Send tape, complete resume, phone number. Box M-45, BROADCAST- ING. Metropolitan 5 kw Michigan station has immediate opening for an alert air per- sonality with a smooth, mature, easy and spontaneous professional delivery. Must deliver a tight top rated modern format. No screamers. Send complete resume, tape, late photograph. Ratings will help. All replies confidential. Box M-138, BROAD- CASTING. Interesting, bright personality, also sports- man-deejay for adult operation. Immediate openings. Box M-174, BROADCASTING. Personality-type DJ wanted for southern New England AM station. Must be capable of tight production and imagination. Ability to appeal to the younger audience as well as the adult. Send tape and re- sume. Box M-184, BROADCASTING. Announcer, experienced, conscientious with pride in his work. Regular board shift and play-by-play sports. No frills just $125 per week. Pennsylvania. Box M-192, BROADCASTING. Can you announce? Sell advertising? Serv- ice accounts? Write copy? Supply good work references. Colorado kilowatt has at- tractive opening. Box M-200, BROADCAST- ING. Immediate opening for announcer-engineer. Must excel in both. North Carolina. Salary open. Send tape and resume to Box M-259, BROADCASTING. Mature announcer strong on news gathering and announcing for a middle of the road music station in NW Penna. Must have ex- perience. Give all details in first letter and send audition tape to Box M-264, BROAD- CASTING. Kansas group ownership station needs 1st phone announcer. Ticket isn't necessary if you can sell. Adult programing, salary open. Experience is necessary. Box M-276, BROADCASTING. New c & w station in Tucson wants dj- lst phone man. KHOS — Box 5945. Help Wanted — Announcers — (Cont'd) Experienced program man wanted to settle down in small town of 14,000 and become part of a stable community oriented opera- tion. We have 17 staff members, well equipped with such things as ampexes, cartridge units, 4 mobile news cruisers and etc. We offer security, stability, respect in the community, and good working condi- tions. Salary open but at least $500 a month to start. Mr. Jim Lipsey, KNCM radio, Moberly, Mo. Wanted: Radio announcer. Northern New Mexico AM & FM stereo. Good climate. Short housing limits your family to wife. Not disc jockey position. If you are now in New Mexico or near-by state write with tape to Darrel Burns, Radio Station KRSN Los Alamos, New Mexico. Do you have permanent insomnia? Does the night air turn you on? Major market inde needs talented all night personality for good music and talk show. Must like other people and be willing to share the stimulating night air with them. WASA, Havre de Grace, Md. Wanted: Experienced announcer. First class license helpful but not absolutely neces- sary. Send replies to WCLW, 771 McPherson St., Mansfield, Ohio. Immediate opening for experienced after- noon personality on good music station. Must have bright adult sound and produc- tion ability. Network affiliate with TV. Send complete background, experience, pic- ture, audition tape complete with dj show, production spot, live spots and news repre- sentation. Carl Hollberg, WDBO, Orlando, Fla. Immediate opening-dj for tight production with bright sound, call Frank Wilson, col- lect EL 5-8611, Richmond, Virginia or write WMBG, P.O.B. 5229, giving resume and photo. Wanted immediately, experienced personal- ity announcer with bright sound. No rockers, prima donnas or non-conformists need apply. Must run own board. Also need 1st phone announcer, emphasis on announcing. Send tape, resume, photo and references first letter, WMIX, Mt. Vernon, Illinois. Announcers with first phone. Also an- nouncers with first and potential sales abil- ity. Send resume and audition tape to: WSYB. Rutland, Vermont. Combo man with judgment, maturity, edu- cation. Top-notch, active medium market. Send tape, resume. Richard Scholen, WTIG, Massillon, Ohio. Night man for good music station, NBC affiliate. Must be experienced. Immediate opening. Send tape, photo and resume to Ed Huot, WTRC, Elkhart, Ind. Like quick. Come now. One drafted must be replaced fast. Pop format progressive operation. Must have experience and ideas. Send tape and resume. WWIT, Canton, North Carolina. No calls please. Announcers! All states. Tapes to Darden Associates, Box 231, Roosevelt, N. Y., 212- TW6-1245. Technical Radio engineer, 1st class, (colored) for 5 kw non-directional central Florida station. Box M-233. BROADCASTING. Wanted engineer for WARE radio in Ware, Massachusetts. 90 BROADCASTING, October 28, 1963 Help Wanted — Technical — (Cont'd) Situations Wanted Situations Wanted Chief engineer for kilowatt daytime clear channel. Sew studios, offices, Collins equip- ment. Some announcing. Top benefits. Salary open. Tape and resume to WDUX, Waupaca, Wisconsin. Studio engineer for nite operation. 1st phone license required. Five day week. Excellent benefits. WJW radio, 1630 Euclid Ave., Cleveland 15, Ohio, c/o studio super- visor. Chief engineer for 50 kw day — 10 kw night in Jackson, Mississippi. Experienced — sober — reliable — self starter — permanent em- ployment with expanding southern radio group. Excellent salary — fringe benefits. Contact Ray Horton, Director of Engineer- ing, McLendon Communications Company, 372-9111 Jackson, Miss., between 6:00 pm. and 9:00 p.m. every day. Production — Programing, Others Mature responsible man wanted, program director material. Must be fully experi- enced all phases. Opportunity with grow- ing top rated station. Florida east coast. Box M-86, BROADCASTING. NYC fringe station seeks news director who now holds responsible position in medium to large news operation and who plans to make broadcast journalism a career. Must be top notch writer with supervisory ex- perience. Able to handle sizable news staff. Newspaper experience helpful. Send resume, tapes. 5 or 6 samples of writing and salarv requirements. Box M-281. BROADCASTING. Swingin' mornin' man with writing and production abilities for WHYE in Roanoke. Virginia's most monitored station. The pay is good, conditions great, and you'll be the most sought after man in the area. But please! don't come if you can't stay. Send resume, photo, tape and salary requirements immediately. Radio newsman. Evening shift with one of New England's news-minded organizations. Seek writing ability, top notch delivery, tape, news writing samples, resume. News director. WHYN & WHYN-TV, Springfield, Mass. Situations Wanted — Management General manager available soon. Excellent background and top flight record. Box M-162, BROADCASTING. General Manager — aggressive, creative top manager of Los Angeles AM-FM-TV stations seeking new association in Western U. S. Heavy on sales. Solid experience in all phases of broadcasting. Can do the work of 3 executives. If you need a real heawweight, lets talk! Box M-239. BROADCASTING. Well rounded experience. Now in Florida market of 75.000. Box M-252. BROADCAST- ING. You get what you pay for! Salesman with proven ability in top 25 market wants sales manager position. Minimum vearlv guarantee of S15.000. Write Box M-287, BROADCASTING. Have sold station. 15 years broadcast veteran available soon. Past ten years in successful ownership and management. Strong sales and promotion. Desire challenging opport- unity in management or related fields. Would also consider ownership in medium market. Prefer but not limited to Northeast. Box M-292. BROADCASTING. Mass.-Conn.-R. I.: Available Jan. 1. Full charge general manager, 15 years successful management, must personally direct & participate in all depts. with long hours for mutual growth & profits. FCC license. Box M-293. BROADCASTING. Currently manager of highly profitable popular music station, one of highest rated stations in country. Twenty years experi- ence in radio and TV. College graduate. 44 years old. Strong background sales and programing. Can arrange interview. Inter- ested in top 25 markets. Available January lst. Box M-294. BROADCASTING. Management — (Cont'd) General manager-salesman. Pro-American conservative. Dynamic news and commer- cial delivery. Prefer managerial — But will work in sales and or programing with right team. All inquiries answered. Available soon. Jack Wright Hatcher, Route #3, Oneida, Term. Sales Money hungry? So am I. my experience in selling, programing, writing and producing creative commercials get results — keeps clients happy. 1st phone too. Florida em- ployed. Box M-251, BROADCASTING. Best billing salesman in half million market. Desires change. Good reason for change. Box M-275. BROADCASTING. Announcers Sports announcer, seven years experience. Excellent voice, finest of references. Box L-353, BROADCASTING. Good music stations only! Announcer-dj, 3 years experience, veteran, rich authorita- tive voice, smooth professional deliverv. Box M-146, BROADCASTING. Great telephone talk show mc-newsman available. Now employed Philadelphia, but available from format change. Have docu- mented success record. Box M-187, BROAD- CASTING. Announcer, 1st phone, 4 years experience. News & sales, seeks challenging opport- unity with stable station. Box M-197, BROADCASTING. Basketball announcer, copywriter, salesman, available immediately, prefer Indiana. Box M-224, BROADCASTING. Number one morning personality in twelve station market, with non-frantic, tasteful humorous approach. Box M-231, BROAD- CASTING. DJ with humorous friendly personality. Also news and production voices. Veteran. 3 vears experience. Box M-236. BROADCAST- ING. Available soon — top afternnon good music disc jockev midwest metropolitan area— 20 vears experience. Box M-238. BROADCAST- ING. Strong on news and commercial delivery. Seeking position as newscaster in Chicago area. Personal interview. Box M-240, BROADCASTING. Professional Broadcaster — 21 years experi- ence, covering all phases of radio. Top- flight sports director (play-by-play) cover- ing National events . . . and managing stu- dio in nearby city. Also doing sales here. PD experience — outstanding mc and civic leader. Would like chance at administrative position or sports directorship at top-flight radio-tv station. Have only best of refer- ences— both professional and character. Married, 39 — desire West coast or anywhere where five figures are possible in future, if not just now. Available January 1 or sooner. More information on request. Box M-241, BROADCASTING. Want a happy nut? I'm your man. Good music and charming chatter. Like late hours, hard work. Good looks for TV. 5 years experience radio announcing, producing, di- recting, acting on major midwest college station, 3 vears news. Take a chance. droD a line. Box M-247, BROADCASTING. Sportscaster. radio-TV, 10 years, seeks new location. S125. talent. Box M-249. BROAD- CASTING. Free — For limited time only! Proven per- sonality - emcee - announcer - mine - pup- peteer. Seeks home with quality, progres- sive organization. Object: mutual produc- tivity. Box M-250, BROADCASTING. Ten years-solid references. Finest profes- sional background. Know formula or stand- ard. Quality production. Veteran with col- lege. Midwest or East. Box M-253. BROAD- CASTING. Announcers — (Cont'd) 1st phone — announcer — DJ — draft exempt, pleasant voice — Midwest preferred. Box M-254. BROADCASTING. -Announcer — DJ — Mature and experienced. News and personality. Fast and tight pro- duction. Smooth voice and deliverv. Mar- ried. Family man. Box M-256. BROADCAST- ING. Like sports, six years announcing experi- ence, young, family, want permanent posi- tion with solid organization. Box M-258, BROADCASTING. Biggest scoop of the jocks in the book! Real worker. News minded, promotions, sales, good production dj. Try me, radio.' television experience. A great buv?! Box M-262. BROADCASTING. For rent, one well broken in dj with first phone. Box M-265. BROADCASTING. Have one year experience on number one station in midwestem three station market. Am seeking dj position at small to middle size top 40 station. Will work any times. Am hard worker, good references. Box M-273. BROADCASTING. -Announcer newsman. 3 years experience. Hard worker. Family man." Tight production. Not a prima donna. Box M-277. BROAD- CASTING. Sportscaster presently employed by profes- sional football team seeks college basketball play-by-play. Experienced. Married. Box M-279. BROADCASTING. DJ-announcer, mature, relaxed style, col- lege, two years professional experience. Now employed but want to relocate in Southwest or Southeast. Desire C & W or middle-road music. Have wide C & W background. Box M-283. BROADCASTING. No. 1 Pulse rated dj and experienced chief engineer desires work with no. 1 top 40 station in middle or Northeast. Personal appearances and programing. Box M-285 BROADCASTING. Nightime dj. Adult music show. First phone. Smooth commercial delivery. Box M-289, BROADCASTING. Swinging DJ personality plus big selling sound with tight board. Experienced, adapt- able, authoritative newscast, family man, not a prima donna or floater. Eastcoast preferred. Box M-295. BROADCASTING. Negro, announcer-DJ, college, journalism. Recent broadcast school graduate, looking for 1st job. Good voice. Will relocate any- where. Box M-296. BROADCASTING. D.J. with dynamic R&B and gospel stvle, needs work. Beginner, with BBA and radio school. Strong on commercials, know and love the music. Eager to learn. Prefer Southwest or Southeast, but will go anv- where. Box M-297. BROADCASTING. DJ announcer, announcer 'dj. Air personal- ity. Announcer newscaster. Experienced. Box M-299. BROADCASTING. DJ newsman — 14 years experience. 50 mile radius Washington. D. C. Mr. Ken Scott, 11601 Elken St. Wheaton. Md., phone 949- 7578. -Attention northern Illinois and Southern Wisconsin stations! Lets arrange a personal interview. I'm experienced, versatile, ambi- tious and sports minded. Contact Tom Mirshak. 1235 Clover Ave.. Rockford. Illinois. Sportscaster DJ. Excellent play by play, all sports. Experience. First phone. College graduate. Available immediately. Tom Walters. 3253 Warwick. Kansas City, Mis- sour:. Combo man with first phone and limited experience. Can start to work immediatelv. Phone 362-7688 in Delaware, Ohio. Experienced network announcer available soon. Presentlv emploved as summer relief announcer at WTOP-AM-FM-TV. Washing- ton. D. C. and as C.B.S. staff Washington, D. C, seeks position of security at estab- lished large market outlet. Experienced in sports, news and record shows as well as staff duties. 15 years experience. Willing to relocate for the right financial contract. Write or wire — Ted Work— WTOP Broadcast House — Washington, D. C. or call 244-5678. BPOADCASTING. October 28, 1963 91 Situations Wanted Help Wanted— Technical— (Cont'd) Situations Wanted Announcers — (Cont'd) Announcer, deejay, bright ad lib sound, no screamer, news, write copy, dependable family man, no prima donna, references. Bill Schuler, KSGT, P. O. Box 100, Jackson Hole, Wyo. Technical Experienced chief 1\'2 years as chief and announcer (nite man) 4 years as AF tech- nician. Box M-232, BROADCASTING. Chief engineer with many years experience. Installation, operation & maintenance both low and high power transmitters, also direc- tional arrays. Available on two weeks notice. Box M-270, BROADCASTING. Experienced chief engineer — announcer wants job immediately. Good references. $80 minimum. Phone: 302 Olympia 2-9308 morn- ings only, 9:30 to 11:00. Attention Kentuckiana, young first class operator with experience, desires top hundred format, other considered. Johnny Bowles, 4812 Imperial Terrace, Louisville, Ky. Telephone 502-447-2779. Production Programing & Others Experienced, mature newsman, desires East coast. Prime concern advancement opport- unities. Box M-234, BROADCASTING. Why management? I like it! Responsible, talented, able. Operations or program man- ager. Ten years radio experience. Avail- able now for medium or major market. Box M-181, BROADCASTING. Pd/some air, small to medium large mar- ket. Sixteen years programing, top sports. Presently large market. Best references. Box M-213, BROADCASTING. Experienced sports man desires professional baseball or college play-by-play. Good rep- utation, 26, college graduate, married. Would accept tv or combination. Currently em- ployed. Box M-243, BROADCASTING. One last move. To a progressive station with room at the top. Major or medium Southern market. Aggressive young pro- gram director, married with children. Eight years experience. Small town dj to large city dj. Small market PD to large market PD, 1000 watts to 50,000. Never stopped going up, and I stand on my record. Nothing radical, just push. Wish to settle with an organization big enough to have a future, small enough to care. The $8,320 per year that you will spend on my salary will be the best investment you have made. I am not a floater or a blow hard. Have well known name. My former employers are my references. Strong on production, promotions ratings and organizing. Welcomes authority and responsibility. My last move. Read this twice then answer. Box M-286, BROAD- CASTING. I write right! News, continuity, promotion with a flare. College grad., 25, now with General Motors public relations, desires to re-enter broadcasting. Prefer midwest. Box M-288, BROADCASTING. Newsman. College and announcing school graduate. Gather write and air local news. Year experience, first phone, no mainten- ance. Box M-298, BROADCASTING. TELEVISION Help Wanted — Management Sales manager for North central television station. Our company needs a proven sales- man who is ready to take over the respon- sibility of sales manager. Please submit sales record and salary requirements to Box M-257, BROADCASTING. Help Wanted — Technical Las Vegas & Reno openings in Donrey. AM-FM chief, no announcing. Las Vegas and Reno TV need operators and mainten- ance men. Max. power, net color, vtr's. Ex- perience desirable. Contact Don Bowdish, KORK-TV, Las Vegas, Nevada. Need master control room engineers for one of the best educational television sta- tions in the country. Contact Orbra W. Harrell, Chief Engineer, WEDU, Tampa 5, Florida. Wanted: First phone engineer with TV studio equipment maintenance experience. Write or call WCET, Cincinnati 19, Ohio, phone: 381-4033. Experienced transmitter and studio engi- neer needed. Must be familiar with RCA black & white and color equipment, in- cluding studio, film, transmitter, microwave and VTR. Maintenance experience es- sential. Contact J. W. Robertson or Harry Barfield, WLEX-TV, Lexington, Ky. Production — Programing, Others Program director to create and execute live local commercial and public service pro- graming. Must be capable of creating and administering program department. Opport- unity for management advancement. Start- ing salary $12,000 to right man. Send com- plete resume to Box M-255, BROADCAST- ING. Producer-Director to direct-produce news, public service, commentaries, special events for prime time scheduling on CBS affiliate. Floor director experience not sufficient. Ex- cellent opportunity for creative perfection- minded man. Include full details of experi- ence and credits. Box M-263, BROADCAST- ING. Leading news department in city of 250,000 has opening for experienced newsman. We are seeking strong background in reporting and writing with ability to air a top show. If you qualify and desire permanent posi- tion with good advancement possibilities, send art or film with complete resume. Box M-280, BROADCASTING. Wanted — Experienced, seasoned TV traffic manager. Excellent opportunity with large southeastern market station. Must be able to assume management responsibility of traffic operations. Write or wire: WAII-TV, Atlanta, Ga. Cameraman for documentary film unit creating programs for major midwest video chain. Must be thoroughly experienced with 16mm double system sound and capable of both creative photography and editing. Unit produces 9 films per year in variety of documentary forms ranging from spot news to dramatic dialogue technique. Must be able to supply sample films on which you have full photography and editing credits. Write personnel department, Crosley Broad- casting Corporation, Cincinnati, Ohio. 45202. Several openings for TV studio and/or TV transmitter engineers. Some vacancies in a major midwest market area — others in a smaller midwest market. All of these jobs pay prevailing union scale and provide good union working conditions. If you can meet high standards of workmanship and aspire to a shorter work week please contact us. Local #1220, I.B.E.W.. 400 North Michigan Avenue, Chicago 11. Illinois. Phone 644-5244. Situations Wanted — Management General manager available for television station. Mature, dependable, top record. Box M-161, BROADCASTING. Manager — Sales manager top station among top 20 markets. Fine background, all phases broadcasting. Experienced production-pro- gram manager, film buying, promotion, news. Well placed in community. Good at com- munity service, knows FCC and code. Pre- fers early 1964. New slot must be top de- cision-policv position. Box M-237, BROAD- CASTING. Announcers Available — Experienced in kids show- weather — news — commercials — host — direct- ing. Write Box M-267, BROADCASTING. Announcers — (Cont'd) Successful television announcer. Fourteen years radio and television. Experienced in supervision, production, announcing. Heavy on emcee, personality, some singing, weath- erman, quiz shows, audience participation, news, commercials. Very qualified all phases broadcasting . . . solid man. Thirteen years same operation. Relocate anywhere for promising offer. Seeks new challenge . . . new opportunity. Let's talk business. Box M-269, BROADCASTING. Dependable announcer, ten years radio, desires television position. 33, married, sober, no drifter. Dalton Jones, 1106 Red Bud, Oklahoma City 10, Oklahoma. Technical Director of engineering: Presently employed, medium market VHF. Desires change for valid reasons. Thirteen years experience in all phases of television operations. Resume and interview upon request. Box M-278, BROADCASTING. Production — Programing, Others Announcer-newscaster-writer, buried alive in major market VHF and 50 kw, AM, seeks return to smaller market TV. College graduate, 15 years experience. Box L-338, BROADCASTING. Film editor and/or photographer news or commercial (film or stills) experienced dark room technician. What do you need? Background of commercial and educational TV, newspaper and commercial photog- raphy. Box M-220, BROADCASTING. Newspaper - trained newsman/writer/pro- ducer, with light-gag touch, seeks news or night interview spot. Box M-271, BROAD- CASTING. Newsman, now in top ten city, 13 years radio-TV experience. College journalism de- grees. Seeking medium market news di- rectorship or major market airwork. West- ern states. Box M-274. BROADCASTING. WANTED TO BUY Equipment For channel 5 we need 500 or 1000 watt transmitter and three gain antenna. Box M-56, BROADCASTING. Need zoom lens for 3" image orth. Will consider Studio Zoomar, Berthoit or Varatol II. Write stating age, condition, and price. Box M-191, BROADCASTING. Needed: 702-A oscillator unit for Western Electric transmitter 443A-1. WKHM, 441 Wildwood Ave. Jackson, Michigan. Video tape used: Wanted 5 minutes mini- mum length Chief Engineer KSD-TV St. Louis. Used self-supporting tower up to 370'. Must support FM antenna and withstand winds up to 160 m.p.h. Prefer galvanized. All cash. WQXT, Palm Beach, Fla. FOR SALE Equipment Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave., N.Y.C. Xmission Line; Teflon insulated, 1%" rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road. Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. 92 BROADCASTING, October 28, 1963 FOR SALE BUSINESS OPPORTUNITY INSTRUCTIONS— (Cont'd) Equipment — (Cont'd) Wincharger model 300 heavy duty tower. Nine twenty foot sections including 3500 feet galvanized steel guy wire with clips and insulators. Also, 50 foot galvanized tower used for gin pole, completely rigged. S1500.00 takes all, F.O.B., Worthington, Minnesota. Jim Wychor, KWOA. Worthington, Minne- sota. 56187 RCA 76-B2 Console, desk, two 76-C2 turn- tables with pre-amp, mike and floor stand. S595.00. Write G. J. Morey, WNLC, New London, Conn. Norstan helicopter. Ideal merchandising at- traction for childrens show. Six years old can fly it. Excellent condition. Write WCOV- TV, Montgomery, Alabama. Federal 3 kw FM transmitter. Remaced for higher power. Best bid over $1000 F.O.B., WSON, Henderson, Kentuckv. GPL 16mm Kinescope recording unit com- plete. Good condition. Contact Al Powlev, WMAL-TV, Washington, D. C. KEUogg 7- 1100. Will sell or swap for light fixtures new General Electric Type PF-3-C TV slide projector equipment — never used. Box M- 180, BROADCASTING. Raytheon RL-10 limiting amDlifier, S250.00. WABQ, Cleveland, Ohio. Spare turntable motors type, Bodine NYC — 12. Fits Gates, RCA and most standard broadcast tables. Used but completely re- built and guaranteed for 90 days in turn- table use. S18.95 each. Cash, check or money order please. Shipped prepaid any- where in U. S. Electromagnetic Products, P.O.B. 51, Lexington, 111. Mohawk tape recorder and play back am- plifier with case. Good condition. Make offer cost S300. Recco cut table 33 and 78 rpm turntable and lathe. Make offer. Box M-171. BROADCASTING. Ampex 351, 7>i, 3%, half track, 50 hrs. $1050. Crown type 702, 250 hrs, $375. Vega Mike, tape recorders, microphones, etc. Write us your requirements. F.T.C. Brewer Company, 2400 W. Hayes Street, Pensacola. Florida. For sale: 3V color television film system, original price $40,000 also 35 ft. television mobile van, driven only 3600 miles. Includes 40KVA stand-by engine-driven generator, voltage regulator, isolation transformer, rack mountaing space for video and audio equipment. For complete details, write Box M-215, BROADCASTING. Western Electric 10 kw FM Transmitter Model 506-B2. Excellent condition. WHIO, Dayton, Ohio. Used UHF 1 kw RCA transmitter excellent condition, immediate delivery. A bargain. WCET, 2222 Chickasaw Street, Cincinnati 19, Ohio. I'HF transmitter for sale: One used RCA TTU-1B UHF transmitter in excellent condi- tion available immediately. A bargain. In- cludes spare parts and monitoring equip- ment. Contact Jim Hoke. Chief Engineer, WGHP-TV. Sheraton Hotel. High Point, N.C. 1 Western Electric 310-B 250 watt transmitter in operating condition. Crystal for 1240 kc. Spare tubes. $225. Cash and carry. WJTN, Jamestown, N. Y. 2 RCA 73 B 78 & 33-^ recorders with heads, 1 Presto 92 A amplifier 60 watt for above. 1 RCA RS 1 A suction equipment, 1 RCA custom master control console: Panel 1-LP'S, Panel 2-Monitor 1 Selector 12 line, Panel 3-6 outgoing channels 10 inputs, 6 UU meters present switching. Panel 4-Monitor 3 selec- tor. Panel 5-Monitor 2 selector, includes bridging coils VU meters but no amplifiers. As is 1 Ampex model 400 recorder. Box M-295. BROADCASTING. Small market on Florida Gulf Coast, excel- lent coverage, good frequency. Best living conditions, resort area plus industry. Willing to sell up to 49% interest to quali- fied manager. Allied business interests rea- son for change. All communications will be confidential. $10,000 cash required. Box M- 164, BROADCASTING. MISCELLANEOUS 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. Recording studio, serving southeast from metropolitan area, fully equipped, A-l reputation, strong potential. Reply Box M-70, BROADCASTING. Bingo cards for radio and television pro- grams, personalized. Forsyth Manufactur- ing, 1930 W. 41 Ave., Denver 11, Colorado. • TALK TO YOURSELF" is a new file of comedy banter for disc jockeys who can do two voices. Quick time fillers $5.00 — Also available new "SOUND EFFECTS BITS" using stock sounds for maximum laughs . . . $5.00. . . Show-Biz Comedy Service iDeDt. T) 65 Parkway Court, Brooklyn, N. Y. 11235. News directors and Program directors — Terse, authoritative voice reports with ex- clusive information from our Washington and New York news bureaus — tape via air mail special delivery. Your station's ex- clusive in your area. Low cost — top audi- ence response to your added depth and prestige. Write Box M-125, BROADCAST- ING. "How to break into broadcasting" booklet written by Jim Hawthorne, vp and national program "manager — Cro well- Collier Broad- casting Corporation — KFWB. Send one dol- lar, cash, check or money order to 3536 Berry Dr.. Studio City, California. Joh hunting? Open more doors .with a professional written resume that proves you're the right man! Free information. Career Development Institute, Box B-341, Beltsville, Md. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Since 193" Hollywood's eldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 stations. Ratio of jobs to graduate approxi- mately six to one. Day and night classes. Write for 40 page brochure and graduate placement list. Don Martin School of Radio and TV Arts & Sciences, 1653 North Chero- kee, Hollywood, Calif. "No cram school." San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure, 259 Geary St. Starting date for next class November 4, 1963. Same time! Save money! You get an FCC first class license in just five (5) weeks with R. E. I. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave.. Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California- Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated schedule. For the man who must get his 1st phone in a hurry, the Los Angeles Division of Grantham schools now offers the proven Grantham course in an accelerated schedule. Next classes begin November 11 and January 13. For free brochure write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. Jobs waiting for first phone men. Six weeks gets you license in only school with operat- ing 5 kw station. One price includes every- thing, even room and board. Can be financed. American Academy of Electronics, WLIQ, Sheraton Battle House, Mobile, Ala- bama. FCC license in six weeks. Total cost $285> Our graduates get their licenses and they know electronics. Houston Institute of Elec- tronics, 652 M and M Building, Houston, Texas. CA 7-0529. Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W. 43rd, N. Y. OX 5-9245. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415* Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. Three days . . . gets third class broadcast endorsed radio telephone license. Classes start each Tuesday 8:30 a.m. Write/phone Broadcast License School, Box 26, Pineville, Ky., 606-337-3838—337-2100. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts Novem- ber 4 or January 13. Signal Broadcasting. 431 W. Colfax, Denver, Colorado, 80204. Also announcing station operations course and TV production. BROADCASTING, October 28, 1963 93 Help Wanted — Sales TELEVISION FOR SALE — Equipment SALES ENGINEER Broadcast Equipment Midwest equipment manufacturer haft im- mediate sale* opening to headquarter in San Francisco area. Wonderful career op- portunity with excellent starting salary, ■ales incentive program, profit sharing, in- surance, and all travel expenses provided. Requirements include thorough technical knowledge of AM, FM, and Audio Broad* cast Equipment, demonstrated sales ability, pins the initiative and energy to trarel and to work effectively without close su- pervision. Send complete resume to: BOX M-227, BROADCASTING Salesmen, where are you? Energetic, experienced salesmen are being inter- viewed for sales position in progressive radio station located in highly competitive market, one of the top hundred cities In the United States. Active account list, plus established billing with good compensation to the right man. Address reply in detail to: Box M-290, BROADCASTING Interviewing capable individual who has been associated with farm radio accounts as farm di- rector and salesman for position with radio sta- tion maintaining a farm department. Address all details to: Box M-291, BROADCASTING CAN YOU PRODUCE? Creative Ideas Copy That Sells Production That Sells Pop Format station in top 20 East- ern Market seeks Production-Con- tinuity Chief. Rush resume-copy- tapes to: Box M-226, BROADCASTING NOT EVEN A BAKER'S DOZEN Only twelve. All of the great major markets combined supply only a total of twelve very special men to America's local radio scene. Twelve bona fide adult radio morning show craftsmen — of network calibre. Men who dare to en- tertain through a rare blend of wit, wisdom, knowledge, maturity and finely- honed ability. Not really costly if you value the complete performer. We de- liver audience, business and professional respect in each property with which we're affiliated. This 'one of twelve' — with impressive credentials and capabil- ity— available now! Box M-266, BROADCASTING Help Wanted — Sales Production — Programing, Others Situations Wanted — Announcers EXPERIENCED Radio or Television Salesman with desire to get into 5 figure income bracket — Generous draw against commission — Southeastern medium market — Wonderful area for family man — Applicants must undergo thorough investigation — Send com- plete resume and photo with first letter. No phone calls — No appli- cants employed until personally in- terviewed. Reply Box M-248, BROADCASTING. TELEVISION-Help Wanted-Technical TELEVISION/FIELD BROADCAST ENGINEERS 1st phone, transmitter and video opera- tion, installation and maintenance ex- perience. Considerable travel involved, possibility of some foreign. Openings in Midwest and East. Send resume to: Mr. D. K. Thome, RCA Service Company, Cherry Hill, Camden 8, N. J. An Equal Opportunity Employer WANTED TO BUY Equipment AM STATION WANTED in Alabama, Louisiana, Mississippi, or No. West Florida. . . Your reply confidential. Box M-245, BBOADCASTING NEED FM ANTENNA FOR Stereo and multiplexing with eight or more bays. Jerry (( Weist, KICN RADIO, 511 S. St., 17th St., Omaha, Ne- braska. EMPLOYMENT SERVICE MOVE AHEAD! ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS MIDWEST SATURATION Write for application NOW BROADCAST EMPLOYMENT SERVICE 4825 I Oth Ave. So. Minneapolis 17, Minn. EQUIPMENT One 10 RCA transmitter TT10- AH used only 500 hours. $47,500. One TM 6A RCA Monitor $1,000. One TM 6C Master Monitor $1,290. One BC 6 Audio Console $1,046. One RCA Housing M-l 26266 RCA Master Monitor $1,475. One channel 10 twelve bay an- tena. Cost $64,000. Make offer. Write or call Walter Koessler, 1935 Ne 119 Rd. N. Miami, Fla. Phone PLaza 1-7858. BUSINESS OPPORTUNITY =l[]||||||lllll|[]|||||||||||IC]llllllllllll[]llllllllllll[]IIIIIIIIIIIOIIIIIIIIIIIE| | Radio Station For Rent | I AM radio station, 1 KW, central 2 = Florida for rent with option to = = buy, to operator who can qualify s = as to license and financial position. 5 | $500.00 per month rent. Property § = includes land, five room acousti- EE = cal building, tower and all techni- 5 § cal and office equipment and fur- | j| niture; also standby 250 watt § S transmitter. □ | Box M-242, BBOADCASTING | T]iiiiiiiiiiiic]iiiiiiiiiiiic]iiiiiiiiiiiiHiiiiiiiiiiiiniiiiiiiiiiiic]iiiiiiiiiuiE]ii piiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiw Will Buy all or Part g Broadcast executive seeks ownership share | g of radio or TV station via token pay- g = ment . . . remainder from profits. Agency, _ II network background. Strong in manage- = _ ment. sales, production. Owned business g g producing film and radio commercials. g 1 BA degree Broadcasting. Will consider g g promising offer, any location. E. R. Car- = 1 roll, 78 Crest Drive, Tarrytown, New York. g MISCELLANEOUS PRO-DOC PRODUCES cost. 94 top rated, professional sta- tions at realistic consultant ^ Box M-244, Broadcasting I BROADCASTING, October 28, 1963 WANTED TO BUY Stations MAJOR MARKET FM Present owner. Major market FM station, wishes to extend into another major market. Station wanted in one of the following cities, or in the suburbs thereof: New York. Philadelphia. Washington. D. C, San Fran- cisco. Los Angeles. Excellent references- immediate cash. Box M-23, BROADCAST! NC FOR SALE — Stations CALIFORNIA Profitable daytime station, in dyna- mic growth and desirable living1 area. Well-equipped and beautifully appointed. Priced at little more than average ^Tinnal cash gross of over S80.000. Excellent terms to qualified buyer. Box 21-42, BBOABCASmS To buy or sell Radio and/or TV proper- ties contact: PATT Mcdonald co. P. 0. BOX 9266 ■ GL 3-8080 AUSTIN 56, TEXAS NEW ENGLAND. Exclusive. Fulltime. Priced at S85.000. 25~ down. CALIFORNIA. Daytime station serving a growing market of 200.000. Priced at S78 - 500. S25.0O0 down. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California Ca. vt. South N. Y. M. W. single fulltime small fulltime medium profitable medium daytime Top 10" daytime S 85M 80M 80M 68M 600 M terms SOLD cash 29^c buying and selling, check with CHAPMAN COMPANY inc =--- S3.. ATLAN-A. GA. 3Z2Z3 NEED HELP? LOOKING FOR A JOB? SOMETHING TO BUY OR SELL? For Best Results You Can't Top A CLASSIFIED AD in £ BROADCASTING CALIFORNIA Fastest srowins area in fastest growins stale* * ( .Stanford Research Inst.) Absen- tee owned— SOO w. days new facilities £69.oOO. Terms. No Brokers Box M-261 BROADCASTING — STATIONS FOR SALE Continued from page 89 eertain_ procedural dates and rescheduled Nov. 2o hearing for Jan. 8, 1964. Action Oct. 21. By Hearing Examiner Jay A. Kyle ■ On own motion, scheduled further hear- ing for Oct. 18 in proceeding on aDplications of Jupiter Associates Inc.. Somerset Counts- Broadcasting Co. and Radio Elizabeth Inc. for new AM stations in Matawan. Somer- ville and Elizabeth, resoectivelv, all New- Jersey. Action Oct. 17. ■ By memorandum opinion and order, granted petition by Progress Broadcasting Corp. to extent of continuing time to April 21, 1964, for exchange of exhibits and re- scheduling hearing from Nov. 12 to May 21, 1964. in proceeding on application for changes in DA and ground systems of WHOM New York. Applicant requested con- tinuance of proceeding because, since filing application, it was apprised that trans, site might be taken through right of eminent domain by New Jersey turnpike authorities. .Action Oct. 17. By Hearing Examiner Forest L. McClenning ■ Scheduled further hearing for Nov. 4 in proceeding on AM applications of Ponce Broadcasting Corp., Cayey. and Abacoa Ra- dio Corn. (WMIA), Arecibo. both Puerto Rico. Action Oct. 18. By Hearing Examiner Chester S. Xaumowiez Jr. ■ In consolidated AM proceeding on aD- plications of Charles W. Stone (KCHx), Cheyenne. Wyo., et al., in Docs. 14816 et al.. granted joint request of parties to schedule further hearing for Oct. 24. Action Oct. 16. By Hearing Examiner Sol Schildhause ■ Agreements having been reached at Oct. 21 further prehearing conference in pro- ceeding on applications of WEAT-TV Inc. and Scripps-Howard Broadcasting Co. to change trans, location, increase ant. height and make other changes in WEAT-TV (ch. 12) and WPTV(TV) (ch. 5). respectivelv. both West Palm Beach, Fla. iDocs. 15136-7), continued Oct. 22 hearing to Dec. 3. Action Oct. 21. By Hearing Examiner Elizabeth C. Smith ■ In Droceeding on aDDlications of John A. Egle" and KLFT Radio* Inc. for new AM stations in Golden Meadow, La., scheduled hearing conference for Oct. 24 for purpose of expediting hearing to be held pursuant to memorandum opinion and order issued by commission Oct. 17. remanding proceeding to examiner for further hearing on specified issues. Action Oct. 18. BROADCAST ACTIONS by Broadcast Bureau Actions of Oct. 22 KLBK-TV Lubbock. Tex. — Granted CP to change type trans, and make other equip- ment changes 'main trans, and ant.). KTWO-TV Casper, Wyo. — Granted mod. of CP to change type ant. Actions of Oct. 21 WEEF-AM Highland Park, HL— Granted mod. of CP to specify studio location; re- mote control permitted. WCBC(FM) Catonsville, Md.- Granted mod. of CP to change studio location and remote control point. WTWA Thomson, Ga. — Granted authority to remain on air until 8 p.m., Monday through Friday, for oeriod ending Feb. 10, 1964. WCBC(FM) Catonsville. Md. — Granted ex- tension of completion date to Dec. 1. Actions of Oct. 18 WSHB RaeforrL X. C. — Granted increased daytime power on 1400 kc, from 250 w to 1 kw. continued nighttime operation with 250 w, and installation of new trans.; remote control permitted; conditions. WCBY Cheboygan, Mich. — Granted in- creased daytime power on 1240 kc, from 250 w to 1 kw, continued nighttime opera- tion with 250 w; conditions. KORA Bryan, Tex. — Granted increased daytime power on 1240 kc. from 250 w to 1 kw, continued nighttime operation with 250 w, installation of new trans., and change in studio location and remote control point; remote control permitted; conditions. KRCR-TV Redding, Calif .—Granted CP to replace driver of trans, and make other equipment changes. KCTV(TV) San Angelo, Tex.— Granted CP to modify type trans. WAAP Peoria. HI.— Granted CP to change ant. -trans, location to north of Pekin, DL, make changes in ground svstem and install new trans.; conditions. WHBG Harrisonburg, Ya. — Granted CP to change ant. -trans, and studio locations, make changes in ant. system (increase height) and in ground system, and change type trans, WCTA-FM Andalusia, Ala.— Granted CP to install new trans, and ant., change ERP to 26 kw, and ant. height to 190 feet; condi- tions. *WXTV(TY) Greenville. S. C. — Granted mod. of CP to change ERP to 232 kw (DA) vis. and 144 kw (DA) aur. WTIK Durham, X. C. — Granted mod. of CP to install new main nighttime trans, and use old main trans, as daytime trans. WPRB(FM) Princeton, X. J. — Granted mod. of CP to change type trans. KARA-FM Albuquerque, X. M. — Granted mod. of CP to increase ERP to 3.7 kw and install new trans, and new ant. *KCRW(FM) Santa Monica, Calif.— Granted mod. of CP to change tvoe ant. and specify ERP as 1.40 kw. W11AI Rome. X. Y.— Granted mod. of CP to include Air City, N. Y., in principal com- munity, change trans, location and make changes in ant. system for VHF TV trans- lator station. K04BX Xorthome, Minn. — Granted mod. of CP to change trans, location and type trans.; make changes in ant. system; in- clude Bergyille, Funkley and Snooks, all Minnesota, in principal community for VHF TV translator station. Actions of Oct. 17 KOAM-TV Pittsburg, Kan. — Granted li- cense covering changes. KALU(TV) Hilo. Hawaii — Granted CP to change ERP to 2.14 kw vis. and 1.1 kw aur.; change trans, location; make changes in ant. system; and change ant. height to minus 700 feet. KOAM-TV Pittsburg. Kan.— Granted CP to use presently licensed main ant. as aux. snt. at main trans, location. Actions of Oct. 16 KWUX Concord. Calif. — Granted license. KZIM Cape Girardeau, Mo. — Granted mod. of CP to change ant. -trans, location, specify main studio location and make changes in ground system; remote control permitted; without prejudice to whatever action com- mission deems appropriate in light of pend- ing appeal in Court of Appeals, case No. 18064. WRAX Dover, X. J. — Granted mod. of CP to change ant. -trans, location to near Dover and specify main studio location same as trans, site. WMRT-FM Lansing. Mich.— Granted mod. of CP to decrease ERP to 55 kw and specify type ant. Action of Oct. 14 KALV Alva, Okla. — Granted authority to operate with sign-off at 7 p.m., except on Friday and Saturday nights during football season, for period ending Jan. 10. 1964. Rulemakings PETITIOXS FOR RULEMAKIN G FILED ■ Little Rock, Ark. — Arkansas Educational Television Commission. Requests institution of rulemaking proceeding to redesignate and reserve to Arkansas following channel as noncommercial educational television channel: Hot Spring. Ark., from channel 9- to *9- Received Oct. 16. ■ WROD Radford. Va.— Requests institu- tion of rulemaking proceeding to assign FM channel 269(A) to Radford and channel 285 'A) to Blacksburg, Va. Received Oct. 16. PETITION" FOR RULEMAKTXG AMEXDED ■ KXJDL Fairway, Kan. — Requests amend- ment of rules to request reassignment of "KAXU Lawrence. Kan., from channel 218 to 217. Received Oct. 2. BROADCASTING. October 28. 1963 (FOR THE RECORD) 95 BROADCASTERS' PROMOTION ASSOCIATION, INC. 1963 SEMINAR NOVEMBER 17-20 SAN FRANCISCO JACK TAR HOTEL BROADCASTERS' PROMOTION ASSOCIATION BROADCASTING, October 28, 1963 OUR RESPECTS to John Harrison Gayer International communications his forte There's hardly a broadcaster who hasn't experienced that sheepish feel- ins when the public address system goes out of whack at a meeting and nobody can fix it Broadcasters can sympathize then with the chagrin of the delegates and technicians attending the Extraordinary Radio Conference in Geneva on space frequency allocations when on Oct, 8 the scheduled international telecast — U Thant from the United Nations in New York to the Geneva conference and leaders of the conference to the UN — failed to materialize. Someone in Ge- neva goofed on the timing of Telstar which was to relay the historic trans- oceanic telecast A second attempt was scheduled for Oct. 9 and the Geneva arrangements were placed in the hands of John H. Gayer, a quiet, stock}- American who is chairman of the International Radio Frequency Board. In his reasonable, diplomatic manner, he calmed the des- pondent technical men in Geneva, re- organized the work, reassigned respon- sibilities and welded the multinational group into a single harmonious work- ing force. The second Telstar telecast worked without a hitch. This is one of the attributes of the one-time Nebraska farm boy who has made international communications his life's work. Diplomat ■ Distinguished by a shock of graying hair, a standout among the more balding pates of his confreres. Mr. Gayer has. his friends say. this al- most automatic feel for diplomacy and the ability* to get things done. Mr. Gayer has explained that he speaks American, but tries to get along in English. French. German and Span- ish. This is a required characteristic for one dealing with the myriad tem- peraments of all nationalities and the complex requirements of electronics. That he has met this test is apparent Early this year he was elected chair- man of IRFB. the only man honored by his colleagues by being chosen twice for this leadership. In 1956 he was also chairman of the board. The IRFB is an arm of the Interna- tional Telecommunications Union, both with headquarters in Geneva. ITU is an organ of the United Nations, al- though it antedated the UN by eighty- odd years. It was organized in 1865. The IRFB registers the call letters, fre- quencies, powers and hours of opera- tions of more than 500.000 radio sta- tions all over the world. It does more than this, however, op- erating in a management and consult- BROADCASTING. October 28. 1963 ing capacity7 to radio users the world over. Since radio waves know no bound- aries, the need for an international or- ganization is obvious. A Definition ■ Since Mr. Gayer is an engineer and has this penchant for get- ting people to work together, he has garnered in his 10 years in Geneva a reputation for accomplishment An associate recalls that Mr. Gayer's defini- tion of the word "impossible" is now an accepted aphorism in the language of electronics: "Impossible," Mr. Gayer has said, "is something that hasn't been done yet." A warm, friendly man of medium height Mr- Gayer has the gregarious- ness that comes so naturally to a prod- uct of America's Midwest. Conse- quently, he's much sought after for membership in various organizations, and in view of the nature of his work, they are mostly international and in communications. Among his affiliations : founder and president of the Interna- tional Amateur Radio Club; organizer and chairman of the International Tele- vision Symposium held first in 1961 at Montreux. Switzerland: first president of the Swiss chapter of the Armed Forces Communications and Electronics Association. In 1959 he was president of the American Club of Geneva. As chairman of the 11 -man IRFB commission, Mr. Gayer's job requires not only administrative responsibility and the ability to work with people of varying cultures, but also a liking for travel. Two or three times a year he's likelv to be attending a radio meeting, and the place names might be a page from international airline timetables: Varna, Bulgaria: Brussels, Belgium; The Hague, Holland; Stockholm, Sweden; Rome, Italy; Prague, Czechoslovakia; Moscow, USSR. Expatriate, Almost ■ Actually, Mr. Gaver has been abroad ever since the end of World War II. He was with an Ohio electrical firm which handled work all over the world. In 1947, he joined the U. S. military government in Germany, and two years Tater (for two years) he was chief of the communications branch of the Office of U. S. High Commissioner. It fell to Mr. Gayer's lot to prepare for any communications eventuality when the Russians blockaded Berlin in that period. In 1951, Mr. Gayer returned to the United States and became a consulting engineer in Washington. He was asso- ciated with John H. Mullaney. Two vears later he was named to the IRFB and he has been there since. John Harrison Gayer was born Sept. 20, 1919 in Lincoln, Neb. He grew up on his parents' farm at Plattsmouth, Neb., attended local schools — and built his first breadboard radio receiver in high school. In 1941, he was graduated from the University of Nebraska with a BS in electrical engineering. During World War II, he served with the Air Force in electronics communi- cations at Harvard, Massachusetts In- stitute of Technology, at various mili- tary installations in Florida. Ohio and Pennsylvania. He ended the war as a lieutenant colonel. Mr. Gayer's interest in television goes back to 1946 when he worked as an en- gineer with the Douglas Aircraft Co. in Santa Monica, Calif. At night, he served as a partime instructor at the American Television Laboratories in Hollywood. Outdoors Man ■ When Mr. Gayer was a young Nebraskan, he enjoyed what all rural youngsters enjoy — hunt- ing and rifle shooting. In fact he won two trophies for marksmanship from the National Rifle Association. These hobbies still are with him, but he has added a few: sailing, skiing (water and snow) and rugby. In 1943 Mr. Gayer married his col- lege sweetheart. Dorothy Griswold. Mrs. Gayer is the daughter of the late U. S. Senator Dwight Griswold, (R-Neb.). The Gayers have three children: John Jr., 20, a senior at Cornell University studying electrical engineering: Diane, 11, and Dwight, 8, both of whom are in school in Switzerland. 97 EDITORIALS 190 million boobs? A THOROUGH review of the FCC's function and pur- pose can no longer be postponed — unless the agency is to be ceded the right to make its own laws and choose its methods of enforcing them. The recommendations that Chairman E. William Henry put forward last week as a sequel to the Omaha hearing on local television programing are a case in point. Mr. Henry has discovered a function that was never even thought of by the writers of the law that governs broadcasting and presumably the FCC. Mr. Henry says it is the commission's duty to arouse public pressure for better programing even though the public may be perfectly happy with programing as it exists. In Mr. Henry's words the "members of the public are entitled to help ... in obtaining knowledge of the relevant facts and help in articulating their own needs and those of the community as a whole." What this means is that Mr. Henry, as presiding officer at an Omaha hearing that turned up little but praise for local television programing, has decided that the public is too ignorant to know what is wrong. According to this line of thinking, if the natives aren't restless, the FCC isn't doing its job. What, one may legitimately ask, is going on here? How long will the Congress that created the FCC permit it to usurp authority it was never intended to be given? Who appointed E. William Henry to change the tastes of the citizens of Omaha? We should think these questions would interest govern- ment officials who got their jobs by election. It hardly enhances the stature of legislators to be told they were chosen by voters of so little discrimination that they don't know it is bad television that they are watching several hours a day. Who pays what to whom? THE subject of advertising agency compensation is making one of its periodic appearances in the headlines and, as always happens, is causing a certain nervousness in the agency community. Among media it appears to be resulting in little more than apathy. It is an easy subject to be apathetic about, for the alterna- tive requires complicated evaluations of difficult and deli- cately balanced elements. Yet it seems destined to come up from time to time, probably increasingly in the future, and whenever it does, the element that does not appear to be an issue in the current headlines — payment of media com- missions to agencies — deserves attention. In its current resurrection, the compensation question was shoved into big black type by General Foods and two of its agencies, Young & Rubicam and Ogilvy, Benson & Mather (Broadcasting, Oct. 21). They disclosed a test plan under which, on certain products, a fee arrangement will be devised to give the agencies "adequate" compensation for specified services, in addition to which GF will pay a proportionate part of the agencies' overhead. The traditional 15% media commission, which presum- ably will be credited by the agencies against the fees due them from General Foods, was not specifically mentioned. But it did get into the headlines in a speech a few days earlier by William Marsteller of the Marsteller agency, chair- man of the Media Policy Committee of the American Association of Advertising Agencies. In effect, Mr. Mar- steller warned agencies to shore up their relationships with media or risk a breakdown in the media commission system. The media commission is, of course, as old as 20th cen- tury advertising. One of the chief arguments for it is that it pays for agency services that media would otherwise have to perform for themselves. The chief complaint, usually from advertisers, is that it means media are paying for services rendered primarily to advertisers and may encour- age agencies to recommend bigger campaigns in order to make bigger commissions. The issue is made increasingly sensitive by the diminish- ing profit margins of agencies. Not many top officials in the client companies could hold their jobs on a net profit ratio of 3.39% of gross income or 0.61% of billings, which is the AAAA's estimate of the agency average for 1962. Advertisers are right, in some cases, when they argue that agencies have contributed substantially to their own P&L problems by setting up expensive services that clients don't really want or need. The desire to designate the agency services they want and will pay for has made a modified fee system attractive to some advertisers just as the need for additional income has made it necessary for agencies. The AAAA says the current ratio of commissions to fees — about 65-35, on the average — has not changed materially over the past seven years. But GF's stature is so weighty that its current test of the cost-plus system ranks as the most significant to date and could have a bearing on agency- advertiser relationships in the future. Other advertisers and agencies will follow it closely, and media should be no less alert. Anything that bears on agency-advertiser relations almost inevitably bears on them. While they're thinking about agency-advertiser relation- ships, the broadcasting media might also wish to give some thought to their own commission relationships with agencies. If it is true that buying radio is so difficult that agencies lose money on it and tend to shy away from radio for that reason, would it be profitable for radio to offer a higher commission? If agencies have relatively little to do in ad- ministering participating sponsorships on the TV networks, might not the lesser chore be adequately covered by a smaller commission — or is this an attraction that increases the volume of network business? Is the current system, in which the difficulty and compensation of agency services are presumed to average out, the best that can be devised? These are hard questions. The whole issue of agency compensation is full of hard questions. None of them will be answered sensibly without hard thought. Drawn for BROADCASTING by Sid Hix "I'm worried, Doctor. I've been dreaming of going out without my Maidenform!" 98 BROADCASTING, October 28, 1963 How to relieve television congestion all day long Just watch Kprc-tv, channel two in Houston. That's all. Then you can forget about peeves, gripes and television congestion all day long. Or most of the night, as the case may be. Because the tiny "sales pills" (around 250) in each Kprc-tv day don't forget. They work fast --and they work continuously, to provide sales relief. Get Kprc-tv at your agency. EDWARD, PETRY & CO. National Representatives KPRC-TVc ® COURTESY OF MENLEY & JAMES LABORATORIES, MAKERS OF CONTAC ADVERTISERS GO FOR NBC RADIO . . . CONSISTENTLY THE LEADER IN SPONSORED HOURS 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO NOVEMBER 4, 1963 CBS-TV is ahead, but the national Nielsens show a three-network race 31 Agreement with RAB on joint study awaits imprimatur of NAB board 40 Initial stock offering for pay TV produces FCC steps up its tempo in effort to break no shortage of subscribers 66 renewal logjam . 76 COMPLETE INDEX PAGE 7 E3 new show NEW NAME WKMH IS NOW WKNR A dramatic change to emphasize new programming, new research, new influence in Dynamic Detroit, n the weeks to come we'll be revealing to you the WKNR Index of Detroit, an exciting collection of new facts about the lives, habits and availability of the people who make up the nation's fifth major market The new data have provided the basis for every minute of WKNR's new sound It will also be the basis for new buying patterns to extend your reach in Detroit. Walter Patterson, Executive Vice President and General Manager Mrs. Fred Knorr, President, KNORR BROADCASTING CORPORATION REPRESENTED NATIONALLY BY THE PAUL H. RAYMER COMPANY AND N0* » 19S3 WDSM-TV — the first and only complete color TV channel in Northern Minnesota, Northern Wisconsin and upper Michigan. Facilities for telecasting color slides, color film and live color studio presentations. Give your commercials the extra PLUS of COLOR on WDSM-TV. Peters Griffin and Woodward — National Representatives Bill Hurley, Minneapolis — Regional Representatives TV Representatives Ltd. — Canadian Representatives WDSM-TV Duluth — Superior Covering the second largest market in Minnesota and Wisconsin "SPECIALIST in Mult Music Meet Elane Stein, music supervisor, at WCBM Radio. It's her job to select the music . . . the right music . . . the kind adults prefer . . . that is aired on WCBM. Elane's selections include popular music . . . show tunes . . . semi-classical and classical music. She knows that carefully selected good music plays a vital part in WCBM's adult-level programming policy. ©QO© rr Adult music — likeable personalities — CBS features — and news, local and regional covered in depth by WCBM's top staff of legmen, plus reports from national and international news serv- ices—all combine to reach the adult audience — the buying audience. Adult- wise, the wise buy in your Baltimore schedule is WCBM Radio! National Sales Representative A SERVICE OF METROPOLITAN BROADCASTING A CBS RADIO AFFILIATE • 10,000 Watts on 68 KC & 106.5 FM • Baltimore 13, Maryland BROADCASTING, November 4, 1963 7 * * : Food sales $ 824,492,000 MULTI-CITY MARKET The growing WGAL-TV market lives well. 1 Your product advertised on Channel 8 moves profitably. WGAL-TV does an outstanding selling job because— in its market— it is more sales-productive than any other station, has more viewers than all others combined.* •Statistics based on ARB data and subject to qualifica- tions issued by that company, available upon request. Market figure: SRDS 1/63 WGAL-TV Channel 8 STEINMAN STATION . Clair McCollough, Pres. Representative: The MEEKER Company, Inc.* New York • Chicago • Los Angeles • San Francisco BROADCASTING, November 4, 1963 CLOSED CIRCUIT* In everybody's pocket Unprecedented interest in new sea- son's first TV network ratings had A. C. Nielsen Co. in deep swivet last week. Despite Nielsen copyright and explicit limitations on disclosure by subscribers, its ratings were bandied all over — and in fullest detail. Niel- sen, which traditionally releases only top 10's for nonsubscribers, spent week wrestling with two-pronged problem: not only to detect whoever was flaunting nondisclosure require- ments, but to devise ways to make sure it doesn't happen again. Worst blow for Nielsen may have been first one: On Monday, even be- fore ratings were supposed to be out, New York Times had long story pur- porting to give highlights, subsequent- ly also published top 40 list and gave rankings of all new shows. By then, Nielsen pocketpieces were almost as easy to find as Madison Avenue, and most intimate detail could be had by practically anybody with a telephone and a friend. Upshot: Nielsen almost certainly will take new steps shortly to prevent unauthorized disclosures next time around. Code showdown? Fur may fly at first meeting of new National Association of Broadcasters executive committee this week to dis- cuss with President LeRoy Collins fu- ture of NAB codes. Meeting of five- man committee was called by joint board chairman, William B. Quarton. wmt-am-tv Cedar Rapids (Broad- casting, Oct. 28). Since then Gov- ernor Collins has been testy with his staff and with others. The late shift Madison Avenue insiders attest to what appears to be general, though tacit, understanding among major cig- arette TV network advertisers to move out of periods when their commer- cials can be seen in homes before 8:30 p.m. Withdrawal, they say, won't be abrupt but should be discernible by next season. Agencies are hard put to satisfy desire of cigarette clients who want "good buys" — programs attract- ing mass audiences but made up most- ly of adults — but also are sticklers for product protection, particularly aggra- vated for tobacco firms because they all have numerous brands advertised in nighttime TV, network and spot. Presto, chango Congressmen, including Represent- ative Walter Rogers (D-Tex.), chair- man of House Communications Sub- committee, were dismayed early last week when only four broadcasters had filed appearances for hearings this week on bill to prohibit FCC from controlling length and frequency of broadcast commercials. But after grass-roots activities, picture changed completely and by week's end 20 broadcasters had asked to testify at three-day hearing Nov. 6-8. Scores of broadcasters had com- plained to congressmen, and several state delegations came to Washington in person, but few had been willing to testify at hearings, evidently fear- ing possible reprisals. Most larger en- tities plan only to file statements. Zenith conversion Zenith Radio Corp., which runs wefm(fm) Chicago virtually as non- commercial good music outlet except for rare Zenith product promotion, may soon announce it will retain for- mer NBC vice president, Jules Herbu- veaux, as consultant to study possible conversion of wefm to regular com- mercial operation. Zenith itself occa- sionally uses radio-TV media, but puts most of its ad budget in newspapers (story page 51 ). Double dealing? Although FCC has made no public mention of double billing for 18 months, investigations of practice are currently under way by agency's Office of Complaints and Compliance. Major national advertisers, which pro- vide co-op funds for use by local dis- tributors, have been asked to furnish FCC with copies of bills sent by spe- cific stations. In such cases, FCC re- portedly has "strong allegations" that station involved has double billed. Letters to manufacturers make no mention of such charges. Several double billing cases currently are pending at FCC. In winter of 1962, FCC warned licensees that practice was fraudulent (Broadcasting, March 19, 1962). More in the pot National Association of Educational Broadcasters thinks it has found way to add some 700 station assignments to present television allocations, with- out disturbing existing criteria or ar- rangements with border nations. NAEB commissioned Atlantic Re- search Corp. to make allocations anal- ysis by computer, will announce re- sults soon. Purpose behind NAEB's computer project is to get more educational station reservations than are provided in FCC's new allocation plan (Broad- casting, Oct. 28). NAEB has said educational TV will need 1,200 sta- tions in next decade. In FCC's new plan, only 700 stations would be ear- marked for educators. It's probable that NAEB will ask that its longer allocations list be considered as alter- native to FCC's new proposal. Casualty report It's now quite certain that new Allen Funt program series — Candid Camera type but with reverse twist (Broad- casting, Oct. 28) — is slated for re- placement for ill-fated Glynis, new entry this season on CBS-TV's Wednes- day, 8:30-9 p.m. period. More cer- tain, however, is that Glynis's fate has been sealed. It'll be first new entry on CBS-TV this season to get its walking papers after initial 13-week run. Hanging in space Usual troubles have developed at International Space Communications Conference in Geneva, which may wind up this week. New and emerg- ing nations — mainly in Africa — which have not developed their communica- tions are concerned about allocation proposals, for fear of having assign- ments pre-empted. USSR reportedly was siding with this view, but for dif- erent reason: It isn't as far advanced in space communication techniques as U. S. and wouldn't mind delay. But experts hope that reasonable compro- mise agreement would be reached for orderly use of communications in outer space. Nothing moves FCC's concern with backlog of work isn't limited to license-renewal applications (see story page 76). Backlog of pending transfer applica- tions is also considered serious. Ac- cording to commission's last report to Congress on subject, 148 such appli- cations had been pending more than three months as of Aug. 31. Part of problem, at least, is claimed to be lack of personnel. Normally four lawyers process applications. But fewer than that were on job dur- ing summer because of vacations and illnesses. To speed processing, four extra lawyers were taken from other tasks and assigned to transfer branch. Although they are now beginning sec- ond month on special assignment, no appreciable dent in backlog has been made. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W., Washington, D. C, 20036. Second-class postage paid at Washington. D. C, and additional offices. (compliments of a friend*) A fS 1 S0M6- oue WO THE INSIDE 1 SToR/ I Nobody knows a back yard better than the people who live in front of it. Count on us to give you usable, complete facts and figures on the Omaha market, with reference to your particular product. We'll beat the drum for you in the Omaha market, telling all of your customers about your advertis- ing campaign on KMTV. is one: SHOWS YoU We'll show you around town . . . and introduce you to wholesalers, retailers, brokers and others on your marketing firing line. In Omaha, depend on KMTV. E See Petry for YOUR FRIEND IN OMAHA*-KMTV-3! BROADCASTING, November 4, 1963 WEEK IN BRIEF They're studying the TV form sheets on Madison Avenue. First Nielsens are in and agency and network executives ponder who's to get the ax. Ratings show CBS leading in top shows, NBC and ABC neck and neck. See . . . NECK AND NECK FOR PROGRAM LEAD ... 31 Gene Autry group buys one of country's oldest TV sta- tions, KTLA(TV) Los Angeles, for S12 million. Station expected to carry Angels and Rams games in which Autry and friends have interests. See . . . GOLDEN WEST GETS KTLA(TV) ... 68 RAB and NAB agree to joint financing of study in radio research — or do they? NAB board members notified of agreement, told to disregard notification, and then noti- fied again by Collins. See . . . AGREE TO JOINT STUDY, BUT ... 40 Commissioners consider license deferral backlog as an emergency. They consider revised program logs, six-month lead time for renewal applications, and liberalizing guide- lines so staff can act more quickly. See . . . ATTACK RENEWAL LOGJAM ... 76 Madison Avenue generally is critical of governmental intrusions in the business of broadcasting. Crichton enunciates consensus of agencies on time limitations, program control, network licensing. See . . . AGENCIES CRITICAL OF FCC ... 44 Freedom of information becomes football in political arena. Republicans charge FCC commercial time limit proposal one element in news "management." Hearing held on news availability. See . . . CONTROLLED NEWS BATTLE ... 62 TV billings are up 11%, radio's 14%, financial manage- ment executives are told. Cash predicts S2.2 billion in TV by 1970 from medium's 100 top spenders. Lee talks about fairness doctrine. See . . . CASH, BUNKER PREDICT UPSWING ... 48 UHF group in Illinois asks commission to order Midwest to divest itself of all but one TV in central area of state. Claims WCIA and its units blanket area unfairly through common rates, programing and operation. See . . . UHF OPERATORS CHARGE MONOPOLY. . . 70 Stock of Subscription Television Inc. sells out first day it goes on sale. Investment public goes for offering, finally cleared by state and federal agencies. Public subscription is $15.7 million. See . . . PAY TV STOCK SELLS OUT ... 66 FCC commissioner gives broadcasters alternatives to commercial time limits. Loevinger, chiding industry for not using imagination, eschews decimal-point accounting but urges flexible standards. See . . . BROADCASTERS NEED IMAGINATION ... 45 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 31 BUSINESS BRIEFLY 36 CHANGING HANDS 68 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 49 DATEBOOK 15 EDITORIAL PAGE 110 EQUIPMENT & ENGINEERING .... 82 FATES & FORTUNES 91 FILM SALES 64 FINANCIAL REPORTS 90 FOR THE RECORD 98 INTERNATIONAL 88 LEAD STORY 31 THE MEDIA 66 MONDAY MEMO 26 OPEN MIKE 18 OUR RESPECTS 109 PROGRAMING 54 K/ BROADCASTING ^H§1 THE BUS1WESSWEEXJ.Y Of TELEVISION AMD RADIO Published every Monday, 53rd issue (Yearbook Number) published In November by Bhoadcasting Pttklica- noNS Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $fl-50. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and addresj changes: Send to Bboahcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 2003«. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, November 4, 1963 7 One measure is service to youth. • Service to young people . . . like Richard Weingart . . . shown here with the coveted Frank Atwood Trophy . . . awarded him at the Eastern States Exposition. • The trophy was named by New England 4-H leaders ... to honor WTIC'S Farm Program Director . . . also seen in the photograph. • Richard won the trophy for his prize heifer *. . . grand-daughter of a calf he purchased . . . with an interest-free WTIC Farm Youth Program loan. • Since 1948 . . . WTIC has made 833 such interest-free loans . . . totaling $130,980.18 ... to 650 young people ... in Connecticut and western Massachusetts . . . resulting in many fine herds . . . which otherwise would not exist today. Incidentally, our losses dealing with this fine group of young Americans, have been almost non-existent. We believe this to be another measure of a broadcasting station , . . undreamed of in a rating service's philosophy. WTIC(J)AM/FM Broadcast House, 3 Constitution Plaza, Hartford, Connecticut 06115 WTIC AM-FM is represented by the Henry I. Christal Company. *Greenridge King's Anita 8 BROADCASTING, November 4, 1963 Complete coverage of week begins on page 31 AT Late news breaks on this page and on page 10 f\ | Which came first: the chicken or the egg? FCC WANTS TO ACT ON TIME LIMITS BEFORE CONGRESS FCC told House Communications Subcommittee Friday (Nov. 1) that it should be allowed to go ahead with its proposed rulemaking on commercial standards — then Congress or courts can react. Reaction came sooner. Representa- tive Walter Rogers (D-Tex.), subcom- mittee chairman and author of legisla- tion to block FCC move, said agency's comments on his bill "make a good case out for us." This "very clearly points out that they think they are beyond the scope and control of the Congress," Repre- sentative Rogers continued. "This is one of the attitudes of the regulatory agencies that ought to be stopped now. "People have money invested in broadcasting properties, and they could be "broken" before they get the redress [from courts or Congress] to which they are entitled," congressman said. Commission's comments urged sub- committee, which begins hearing on legislation Wednesday (Nov. 6 ) (see earlier story, page 50), to hold off "con- sideration of this important area" until FCC decides what should be done. Commission has reached "no con- FCC reaffirms KWK revocation FCC has reaffirmed order revoking license of kwk St. Louis for "willful misconduct" in connection with broad- cast of two "fraudulent" treasure hunt broadcasts in 1960. Commission gave station 30 days to wind up its affairs before going off air. But Robert M. Booth Jr., attorney for station, said appeal will be taken to U. S. Court of Appeals. This would keep station operating at least until judicial review is concluded. Commission action was in form of order, released Friday, denying kwk's petition for reconsideration of FCC's original decision in case, issued May 29 (Broadcasting, June 3). Vote to deny reconsideration was 3-2, with Chairman E. William Henry, Commissioners Frederick W. Ford and Lee Loevinger in majority. Commis- sioners Rosel H. Hyde and Robert E. Lee dissented. Commissioners Kenneth A. Cox and Robert T. Bartley did not participate. In seeking reconsideration, kwk ar- gued that revocation was precluded in case, since commission failed to give elusions" yet, its statement said, and enactment of HR 8316, Representative Rogers's bill, would strip FCC "of de- sirable authority and a great deal of its flexibility in dealing with the ever- changing trends in this important area of overcommercialization." Statement concludes FCC should "not be deprived . . . of the broad discretion . . . which Congress gave it. Even as Representative Rogers was reviewing FCC comments, broadcaster requests to testify were "flooding my office," he said. Names added to wit- ness list Friday included: Nov. 7: A. James Ebel, koln-tv Lin- coln, Neb.; H. Randolph Holder, wgau- am-fm Athens, Ga.; Joseph P. Dough- erty, wpro-am-fm-tv Providence, R. I.; Richard D. Smiley, kxxl Bozeman, Mont.; William S. Morgan, knor Nor- man, Okla., and president, Oklahoma Association of Broadcasters', Wayne Kearl, kens-tv San Antonio, and Ken- neth E. Duke, kddd-am-fm Dumas. Tex. Nov. 8: E. L. Byrd, wils Lansing, Mich.; Cecil Woodland, wejl Scranton, Pa., and John P. Carr, wdne Elkins, W. Va. advance warning of alleged wrong- doing, as required by law. Commission, however, said advance warning is not required in cases of willfulness. And "repeated misconduct" in connection with "fraudulent treasure hunts," commission said, constituted "willfulness." Thorough review of record, commis- sion said, doesn't disclose basis for re- ducing penalty. "Deliberate frauds up- on the public are clearly adverse to the public interest," FCC said, "and if the commission is to effectively perform the duties charged to it, it cannot counte- nance fraudulent contests." Sarnoff predicts flourishing global TV Global television is flourishing with advent of Relay and Telstar and per- fection of tape and film, Robert W. Sarnoff, NBC board chairman, declared in speech delivered Sunday (Nov. 3) at 83d Founder's Day Convocation at Emerson College in Boston. Mr. Sarnoff received honorary de- gree of doctor of literature from Emer- son and in separate ceremony was given Joseph E. Connor memorial award for 1963 by school's Phi Alpha Equal time for Democrats Shades of subliminal advertis- ing: Viewers of Southwest TV station were watching entertain- ment program one night several weeks ago when video faded and picture of U. S. Senator Barry Goldwater (R-Ariz.) appeared for full three seconds, before local program reappeared. Some view- ers immediately complained to FCC, which in turn wrote to sta- tion for explanation. Answer: Local engineer was patching board for upcoming network feed and inadvertently put network show then on line (Goldwater inter- view) on air. What caused dismay at station, however, was nature of FCC re- quest for explanation; agency also asked whether (1) sponsor was identified, (2) how Goldwater ap- pearance was handled in program log, and (3) whether station charged for his appearance. Tau fraternity in recognition of "ex- cellence in field of communications." He stated that with development of TV throughout world and "rapid growth" of international program ex- change, all broadcasters are under "in- creasingly heavy responsibility" to use their resources wisely. Stern sells WAFB-TV for $2.97 million Sale of wafb-tv Baton Rouge, La., by Edger Stern group to group of local businessmen for $2,970,000 was re- ported Friday. Buyers are Guaranty Bond & Finance Co. and Guaranty Income Life Insur- ance Co., with George A. Foster Jr., president of life insurance firm, as prin- cipal. Guaranty companies already own aggregate 2% of Modern Broad- casting Co. of Baton Rouge, licensee of channel 9 outlet. Modern Broadcasting is owned by Royal Street Corp., principally owned by Stern family of New Orleans which also owns wdsu-am-fm-tv in that city. Buyers report that Thomas E. Gib- bens will remain as manager of Baton Rouge station. Wafb-tv, which began operating in 1953, is affiliated with CBS and ABC. Sale is subject to usual FCC approval. FCC on Friday announced approval of sale of wtnf-am-fm Manchester, ;~ more AT DEADLINE page 10 BROADCASTING, November 4, 1963 9 AT DEADLINE continued 'Wham' and 'Crash' axed Lever Bros, urged producer of Candid Camera to forget about six-minute spoof produced for showing on CBS-TV on Sunday (Nov. 3). Scene dealt with towel test type "commercial" on hypo- thetical detergents called "Wham" and "Crash." In it, woman said, "you tell Wham and Crash they are both lousy." Lever said this could be taken as slur on Procter & Gamble which has similar type commer- cial running for Blue Cheer. Allen Funt, executive producer of program that has Lever as spon- sor, said "to keep them (Lever) from making a federal case out of it, we did [take it off]." Conn., by John Deme to Profit Re- search Inc. for $225,000. Profit Re- search is headed by Sidney Walton and is in research and publishing business. It has just bought kbon Omaha for $325,000 (page 68). Mr. Deme recent- ly bought kave-am-tv Carlsbad, N. M. Winf is CBS-affiliated fulltimer on 1230 kc with 1 kw daytime and 250 w nighttime. Grant for winf-fm is for 107.9 mc with 7.6 kw. ACLU protests ABC's 'Hootenanny' policy American Civil Liberties Union has protested to ABC-TV against network's alleged refusal to permit use of folk- singer Pete Seeger on Hootenanny be- cause he refused to sign affidavit for- swearing Communist association or ac- tivity. ACLU statement, being released today (Nov. 4), said ABC action was "arbitrary censorship of the citizen's right to see and hear." ABC said it had pointed out to ACLU that Mr. Seeger refused to discuss Communist front charges against him during his appearance before House subcommittee in 1955, and that ABC has long-standing policy in entertain- ment programing to deny use of its facilities by performers identified with Communist party. Anello to meet with FCC Douglas Anello, general counsel of National Association of Broadcasters, will meet with officials of FCC tomor- row (Nov. 5) in continuing NAB fight against FCC's July 26 statement on fairness doctrine. Association has tak- en strong exception to FCC position that statement places no new restric- tions on broadcast programing in con- troversial and political areas. Tomor- row's meeting follows double exchange of correspondence and NAB hopes to get more controversial statements in paper on controversy rescinded. Sindlinger releases Detroit radio study Almost three out of four people in Detroit listen to radio sometime during week day, and almost one out of four listens to car radio. These are some results of special Detroit radio survey made by Sindlinger & Co. and an- nounced today (Monday). Sindlinger survey is based on 2,663 interviews May through August in De- troit. Two-volume report covers audi- ence of 22 Detroit radio stations by 15- minute time periods, includes demo- graphic characteristics of each station's audience. Ratings are in three cate- gories— upper, average and lower fig- ures. Detroit report is first of seven under- way by Sindlinger; to be announced at about three-week intervals are radio reports on Los Angeles, Chicago, New York, Philadelphia, Washington and San Francisco. All analyses are done on IBM 1620 computer. Detroit findings: ■ 72.1% (1,764,000 people 18 or over) listen to radio sometime (5-min- utes or more) during average day. ■ 51.1% (1,251,000 people) listen at home. ■ 23.5% (575,000 people) listen in automobile. ■ 6.9% (169,000 people) listen out of home or car, in public places to transistor radios. Special Detroit radio listening sur- vey is also being made by American Research Bureau for RKO General. FTC-Pulse order amended January 1963 consent order between Pulse Inc. and Federal Trade Commis- sion has been amended to make it less restrictive on Pulse. New language is more in line with orders signed at same time by A. C. Nielsen Co. and Ameri- can Research Bureau (Broadcasting, Jan. 7). Orders prohibit audience meas- urement firms from claiming 100% accuracy of results and new Pulse lan- guage on claims it can make now con- forms more closely to that applying to other two. RCA to build new depot RCA will erect new building in Cam- den, N.J., to house its electronics parts depot, Arthur L. Malcarney, RCA group executive vice president, an- Business booms in spots Hollywood's commercial pro- duction firms, film and tape studios are working overtime to handle unseasonal business boom as agencies hurry to get TV com- mercials through production be- fore Nov. 15, when current TV commercial contracts with Screen Actors Guild and American Fed- eration of Television and Radio Artists expire. After that date new agreements with new terms will go into effect and although producer-agency ne- gotiators can be counted on to do their utmost to hold line against increases asked by unions, history indicates some rises are almost inevitable. Consequently, rush is now on to get as many TV spots as possible completed while old rates prevail. nounced last Friday (Nov. 1). It will cost $2.5 million to build structure, which will contain approximately 200,- 000 square feet of space. It is expected to be completed late next year. Rep. O'Konski wants TV permit to be moved Representative Alvin E. O'Konski (R-Wis.) has asked FCC to reassign television channel 12 from Hurley to Merrill, Wis., and to grant him con- struction permit to operate on it. Commission granted him CP for channel 12 Hurley in March (Broad- casting, March 4). Representative O'Konski said he is asking for move about 100 miles south to Merrill, be- cause that area is more densely popu- lated. He intends to seek authority for sat- ellite station on channel 31 at Hurley. Congressman had asked for CP for channel 4 in Merrill. But he told FCC he was withdrawing that request. ARF to consult on ARB's radio study Advertising Research Foundation said Nov. 1 that it had agreed with RKO General Broadcasting to consult on radio methodology studies to be made in Detroit by American Research Bur- eau (Closed Circuit, Oct. 21.) William E. Weilbacher, senior vice president of C. J. LaRoche & Co. and chairman of ARF technical committee, complimented RKO and ARB on their plans to make study which gets under- way this month. 10 BROADCASTING, November 4, 1963 BUSINESS REPLY MAIL tage Stamp Necessary If Mailed in the United States FIRST CLASS PERMIT NO. 44916 New York, N.Y POSTAGE WILL BE PAID BY- TRIANGLE PROGRAM SALES 320 Park Avenue New York 22, N.Y. I'd like to know more about the Triangle Audio Program Service. Please send me full information. NAME: TITLE: STATION: STREET ADDRESS: CITY: STATE: Program your station with a postcard! EXCLUSIVE IN YOUR MARKET! Triangle Audio Program Service is avail- able on an exclusive basis to one station in a market. This postcard will start you on the way to big-time showmanship . . . at low cost. You'll be able to upgrade your AM-FM programming to the finest and your staff can be released for other duties. Most important, you'll reduce the cost of programming to a minimum. Triangle Audio Program Service provides you with 16 hours of profes- sionally balanced programs for your AM or FM station, 7 days a week, 52 weeks a year. Flawlessly produced in infinite variety on finest quality tape. Mood Music. Show hits. Pops. Classicals. It's a new path to bigger audience following. And a new, harder-selling sales vehicle for advertisers. Mail the postcard now . . . while it's fresh in your mind. AUDIO PROGRAM SERVICE Another Creative Program Service of the Triangle Stations TRIANGLE PROGRAM SALES, 320 Park Avenue. New York 22, New York. Telephone: 212-421-2770 Telephone men and women fulfill a long tradition The first telephone call ever made was a call for help as Alexander Graham Bell spilled acid on his clothes: "Come here, Mr. Watson, I want you!" Ever since that fateful evening in 1876, telephone people have been responding to calls for help— and training to supply it. A tradition of service— a knowledge of first aid — an instinct to help— these keep operators at their posts in fire or flood— send linemen out to battle blizzards or hurricanes — and save lives many times in many ways. Over the years, the Bell System has awarded 1,896 medals to employees for courage, initiative and accomplish- ment—for being good neighbors both on the job and off it. Here are some recent winners: Kenneth E. Ferguson, Installer-Repairman, Newport News, Virginia. En route to a repair job, he came upon a burning house where a blind, bedridden woman lay helpless. Ripping out a window, he and a policeman entered the flaming room. They were forced out by intense heat and smoke. Mr. Ferguson ran to a nearby house for blankets. Wrapped in wet blankets, the two men re-entered and rescued the woman. Mrs. Dorothy Crozier, Operator, San Rafael, California. She took a call from a frantic mother whose small son had stopped breath- ing. After notifying both ambulance and fire department, Mrs. Crozier realized that traffic was heavy and time short. Over the telephone, she taught the mother mouth-to-mouth resus- citation. The boy was breathing when firemen arrived. Doctors credit his life to her alertness. Charles J. Gilman, Communications Service- man, Bellwood, Illinois. Driving to an assign- ment, he saw an overturned car and found a man under it bleeding profusely. Cautioning bystanders not to smoke, he helped remove the victim. The man's arm was almost sev- ered below the shoulder and he seemed in shock. Mr. Gilman applied a tourniquet and kept pressure on it until an ambulance arrived. Leonard C. Jones, Supplies Serviceman, Mor- gantown, West Virginia. He noticed a neighbor- ing house on fire. Rushing to it, he helped a father rescue three young children. Then he plunged back into the burning building and, guided only by cries through the choking smoke, found and saved another child who was hiding under a couch in the blazing living room. Min- utes after he left, the wooden house collapsed. Franklin Daniel Gurtner, Station Installer, Au- burn, Washington. He heard a request for emer- gency breathing equipment on his radio monitor and hurried to the address, where a baby was strangling. He found the child's air passage was blocked, cleared it, and successfully ad- ministered mouth-to-mouth resuscitation. Then the fire department arrived and applied oxygen to help overcome shock. BELL TELEPHONE SYSTEM ;. Owned by more than two million Americans DATEBOOK A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. Nov. 4 — Hollywood Advertising Club, lunch- eon meeting, Holiywood-Roosevelt, 12 noon. John Guedel. radio-TV producer and vice president Hollywood museum, speaks on ' The Most Unusual Museum In The World." Nov. 4-5 — Central Canadian Broadcasters Association management and engineering convention, Royal York hotel, Toronto. ■ Nov. 6 — Dinner meeting of Chicago chap- ter of American Women in Radio and Tele- vision at The Carriage House. Nov. 6 — Annual meeting of Maine Associa- tion of Broadcasters, Eastland hotel. Port- land, Me. Among the speakers will be Paul Comstock of the National Association of Broadcasters. Nov. 6-8— Hearing on bills to block FCC from regulating commercial time, House Communications Subcommittee. Witnesses not announced, but NAB President LeRoy Collins and FCC Chairman E. William Henry- are expected to testify. Nov. 6-8 — American Association of Adver- tising Agencies (AAAA) eastern annual conference, Waldorf-Astoria, New York. "'Going public" by agencies, changes in the consumer society, untapped reservoirs of research, "creative youth," new product advertising and "the expanding Negro mar- ket and its importance" are among subjects on agenda. Nov. 6-9 — National convention of Sigma Delta Chi. professional journalistic society. Golden Triangle Motel, Norfolk, Va. Key- note speaker will be Barry Bingham, editor and publisher of the Louisville Courier- Journal & Times. Other speakers include Dr. Glenn Seaborg, chairman of the Atomic Energy Commission; Turner Catledge, man- aging editor of the New York Times; Blair Clark, vice president and general manager of CBS News; Palmer Hoyt, pub- lisher of the Denver Post; Walter Cronkite, CBS news correspondent; Gardner Cowles. publisher of the Des Moines Register & Tribune and Look Magazine; and Charles Ferguson, senior editor of Reader's Digest. Nov. 7-8 — Sixth annual Freedom of Infor- mation Conference, sponsored by University of Missouri School of Journalism, Jay H. Neff auditorium, Columbia, Mo. Nov. 7-8 — College Majors Conference, series of seminars for college seniors major- ing in broadcasting and advertising, spon- sored by International Radio and Tele- vision Society, Hotel Roosevelt, New York. Nov. 7-9 — Annual fall meeting of the Washington State Association of Broad- casters, Ridpath hotel, Spokane. ■ Nov. 8 — Annual stockholders meeting, Teleprompter Corp., to elect 10 directors, to consent to disposition of certain properties (Weathers, Conley Cartridge and Audio- Visual divisions) to agree to issue of au- thorized but unissued shares of common stock pursuant to key employe restricted stock option plan. 50 W. 44th St., New York. Nov. 8 — Technical committee meeting of Association of Maximum Service Telecasters, NAB CONFERENCE DATES National Association of Broad- casters fall conference dates; Nov. 14-15, Dinkier- Andrew Jack- son hotel. Nashville. Nov. 18-19, Texas hotel, Fort Worth. Nov. 21-22. Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. SELL ALL THREE "THERE IS NO SUBSTITUTE FOR INTEGRITY" BROADCASTING, November 4, 1963 we quote ratings ... but we sell everything else — coverage, rates, personalities, merchandising., .and most important ... the integrity of the station management. Our salesmen visit our stations. Station Reps BOB DURE ASSOCIATES 11 WEST 42nd STREET, NEW YORK 36, N. Y. CHICAGO LOS ANGELES SAN FRANCISCO Here's the Answer To Libel Suits: One slip of the lip, however ac- cidental, can bring about court action — with you as the de- fendant in a libel suit. It can be costly enough to be disas- trous. Now you can hold your loss on any claim to an agreed amount you carry yourself, and let Employers Reinsur- ance handle the excess. This specially designed policy pro- vides economical protection against losses due to libel, slan- der, invasion of privacy, piracy, violation of copyright. For de- tails and rates, contact: EMPLOYERS REINSURANCE CORPORATION 21 West 10th., KANSAS CITY, MO. NEW YORK, 111 John « SAN FRANCISCO, 220 Montgomery CHICAGO, 175 W. Jackson • ATLANTA. 34 Peachtree. N. E. WSM-TV headquarters, 301 Seventh Ave., Nashville, Tenn. Nov. 8-9 — Conference on News Coverage of the Courts, co-sponsored by Oregon Associa- tion of Broadcasters, Eugene hotel, Eugene. Nov. 10 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Norfolk, Va. Nov. 10-13 — Annual meeting of the Asso- ciation of National Advertisers, The Home- stead, Hot Springs, Va. ■ Nov. 11-12 — Radio Advertising Bureau board of directors meeting, Sheraton Park hotel, Washington, D. C. Nov. 11-13 — Fall radio meeting, sponsored by Electronic Industries Association Engi- neering Department. Among speakers will be Charles F. Home, EIA president, and Rear Admiral B. F. Roeder, assistant chief of naval operations in charge of communi- cations. Manager hotel, Rochester, N. Y. Nov. 12 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Omaha, Neb. Nov. 12 — Group W (Westinghouse Broad- casting Co.) public service conference, Cleveland. FCC Chairman E. William Henry will be luncheon speaker. Nov. 14 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Memphis, Tenn. ■ Nov. 16 — UPI Indiana Broadcasters con- vention at the Indianapolis Press Club. Speaker is Edward F. Ryan, general man- ager for news and public affairs at WTOP- AM-FM-TV Washington, who is president of the Radio-Television News Directors As- sociation. Nov. 16 — Advertising Career Conference, sponsored by the Advertising Women of New York Foundation Inc., Commodore ho- tel. Speakers include Chet Posey, senior vice president at McCann-Erickson, and Jean Rindlaub, vice president of BBDO. ■ Nov. 16 — Indiana UPI Broadcasters meet- ing, Indianapolis Press Club. Nov. 16 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Hartford, Conn. Nov. 16 — Annual meeting of UPI Broad- casters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming As- sociated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. ■ Nov. 16 — Institute of Social Ethics, George- town University, discussion on ethics, adver- tising and responsibility. Participants to in- clude FCC Commissioner Robert E. Lee, Cunningham & Walsh Vice President New- man McEvoy and DArcy Vice President Robert Sorensen. 36th & Prospect, Washing- ton. ■ Nov. 17-19 — Annual meeting of French- Language Radio and Television Broadcasters Association, Chateau Frontenac hotel, Quebec City. Nov. 17-20 — National Association of Edu- cational Broadcasters national convention, Hotel Schroeder, Milwaukee, Wis. Banquet speaker is FCC Chairman E. William Henry. Other speakers include Robert Lewis Shayon ("Responsibility in Educational Broadcast- ing"), radio-TV critic for the Saturday Review, and Arthur Sylvester ("Broadcast- ing Public Affairs"), assistant secretary of defense for public affairs. Nov. 17-20 — Broadcasters Promotion As- sociation annual convention. Jack Tar hotel. San Francisco. Joseph P. Constantino, KTVU(TV) Oakland-San Francisco, is con- vention general chairman. ■ Nov. 19 — Argument, U. S. Court of Ap- peals for District of Columbia, on appeal by WKDK Kingstree, S. C, from FCC de- cision denying license renewal. Federal Courthouse, Washington, D. C. ■ Nov. 19 — Broadcasting Executives Club luncheon, Sheraton Plaza hotel, Boston. ■ Indicates first or revised listing. Edmund Bunker, president of Radio Ad- vertising Bureau, will be principal speaker. Nov. 19-21 — Television Bureau of Adver- tising holds its annual membership meet- ing, Sheraton-Blackstone hotel, Chicago. Nov. 20 — American Association of Adver- tising Agencies (AAAA) east-central re- gion meeting, Statler Hilton, Cleveland. Nov. 21 — National Conference of Christians and Jews first annual Brotherhood Testi- monial Dinner of the Broadcasting and Mo- tion Picture Industries. Chairman: Thomas W. Sarnoff, NBC VP. Beverly Wilshire hotel, Beverly Hills, Calif. Formal. $100 a plate. Nov. 22 — National Academy of Television Arts and Sciences, New York chapter, holds "Close-Up" dinner and show lam- pooning comedian Jackie Gleason. Hilton hotel, New York. Nov. 22-23 — Combined meeting of Wis- consin Associated Press newspaper and broadcasting members, Milwaukee. DECEMBER Dec. 2-3 — NBC Affiliates annual convention: radio meetings and radio network luncheon- presentation followed by evening banquet on Dec. 2, TV meetings and NBC Board Chair- man Robert W. Sarnoff address to joint radio-TV affiliates luncheon and an evening banquet on Dec. 3. Robert W. Kintner, NBC president, addresses radio and TV affiliates meetings. Beverly-Hilton hotel, Los Angeles. JANUARY 1964 ■ Jan. 3 — Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. ■ Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. Jan. 8 — Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. New! analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism, University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel. New York. FEBRUARY Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. Feb. 5 — Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 8-16— International TV and Equipment Market, Lyons, France. Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television in any part of the world for 1963. Feb. 26-28— Ninth Scintillation and Semi- conductor Counter Symposium, under the sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- ergy Commission, and the National Bureau 16 (DATEBOOK) BROADCASTING, November 4, 1963 IN MIAMI, IT'S... HIGH SALES ON THE It's smooth selling in the great South Florida market with the new high- potency programming that makes WCKT the "High-See" of this multi- million audience. ...it s WCKT CAMERA 1 6 P M A twee-phase p[Pg(am "SUMMWiun ■ o mun,tv . . . J HIGH-POTENCY PROGRAMMING REACHES 2 MILLION RESIDENTS OF SOUTH FLORIDA PLUS A "CAPSULE" NATIONAL MARKET OF 5 MILLION* ANNUAL VISITORS SUNBEAM TELEVISION CORPORATION P. 0. Box 1118. Miami. Florida • National Representatives: Harrington. Righter and Parsons • For the South: Bomar Lowrance and Associates "Source: Florida Development Commission BROADCASTING. November 4, 1963 17 Nothing like it in broadcasting- anywhere, anytime, anyhow! They still don't know the answer at Everybody's Farm, but they have all the other answers for farmers. Everybody's Farm is a 385-acre farm operated by clear-channel WLW Radio. A fountainhead of information for one of the most im- portant agricultural areas in the country. Most of the WLW farm programs originate right there. No wonder WLW was chosen as the outstanding farm station by the American Farm Bureau. Everybody's Farm is one of the reasons why WLW is among the most heard, most talked about sta- tions in the United States. CROSLEY COLOR TV NETWORK WLW-T WLW-D WLW-C WLW-I Television Television Television Television Cincinnati Dayton Columbus Indianapolis WLW Radio-Nation's Highest Fidelity Radio Station CROSLEY BROADCASTING CORPORATION a subsidiary of Avco of Standards, Hotel Shoreham, Washing- ton. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- tory, Upton, L. I., N. Y. The deadline for abstracts is Dec. 1. MARCH ■ March 11-12 — Annual meeting of Southeast Council of American Association of Adver- tising Agencies at Riviera motel, Atlanta. March 23-26 — International convention of the Institute of Electrical and Electronics Engineers, New York Hilton hotel and New York Coliseum, New York. APRIL April 5-8 — Annual convention of the Na- tional Association of Broadcasters, Conrad Hilton hotel, Chicago. ■ April 6-9 — Thirty-first annual National Premium Buyers Exposition, under auspices of National Premium Sales Executives, the Premium Advertising Association of Amer- ica and the Trading Stamp Institute of America. More than 600 manufacturers ex- pected to participate in exhibits. McCor- mick Place, Chicago. ■ April 7 — Premium Advertising Conference of the Premium Advertising Association of America, McCormick Place, Chicago. April 13 — Newsmaker luncheon. Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. Robert Moses, president of New York World's Fair 1964-1965 Corp., is speaker. ■ April 21-24 — Alpha Epsilon Rho, honorary OPEN Death and federal control Editor: Please accept my belated but fervent endorsement of your editorial "Who's boss?" (Broadcasting, Oct. 7). I commend you most highly for pro- viding the leadership we should be get- ing from the National Association of Broadcasters — and have so advised them. I hope you will continue to try to arouse some righteous indignation among those rugged individualists who operate America's radio, TV and FM stations. Although federal control — like death — seems to be inevitable, we might at least try to postpone both until 1984. — William A. Vaughn, president and gen- eral manager, wyfm(fm) Charlotte, N. C. A 'must' buy Editor: We in this office for many years have subscribed to Broadcasting. At each of our councils I always en- courage our men across North America to subscribe. It is certainly a must for those of us in this work. — E. R. Walde, secretary, radio-television department, General Conference of Seventh-Day Adventists, Washington. Tobacco testimonial Editor: I have read "North Carolina just a puff away from Erin" (Broad- casting, Oct. 14) with much interest. From many years of smoking, I can strongly recommend North Carolina to- bacco— when blended and packed in radio-TV fraternity, annual national con- vention in Los Angeles at the Hollywood Roosevelt hotel. April 30-May 3 — Thirteenth annual con- vention of the American Women in Radio and Television, Mayo hotel, Tulsa, Okla. MAY ■ May 6 — Broadcasting follies and annual meeting of the International Radio & Tele- vision Society. Luncheon at Grand Ball- room of Waldorf Astoria, New York. JUNE June 13-16 — Summer convention of the Georgia Association of Broadcasters, Cal- laway Gardens, Ga. Nov. 29-Dec. 1 — Annual convention of the National Association of Radio and TV Farm Directors, Chicago. Dec. 3-5 — Winter conference of Electronic Industries Association, Statler-Hilton hotel, Los Angeles. ■ Dec. 5 — Board of directors meeting of the Association of Maximum Service Telecasters, Riviera hotel, Palm Springs, Calif. Dec. 5-6 — Fourteenth conference of the Pro- fessional Technical Group on Vehicular Communications, Adolphus hotel, Dallas. Dec. 6 — Association of National Advertis- ers' workshop on planning and evaluation. Plaza hotel, New York. ■ Dec. 6 — Arizona Broadcasters Association annual fall meeting, Paradise Valley, Phoenix. FCC Commissioner Frederick W. Ford will be principal speaker. ■ Indicates new or revised listing. MIKE ® Ireland by Carrolls of Dundalk. — Thomas J. Kiernan, Ambassador of Ireland, Washington. Perceptive interview Editor: Thanks for a well written, per- ceptive interview (Our Respects, Broadcasting, Oct. 7). I'm happy you didn't mention O'Brian's review [Jack O'Brian, TV critic of the New York Journal-American] which panned the hell out of the show. I can't under- stand why — I'm not even a Communist. Love. — Goody [Goodman Ace], The Sid Caesar Show, New York. What to do? Editor: The preponderance of the "let's make a fast buck" TV material isn't worth the time and effort it takes to produce. Perhaps the viewer can al- ways turn his set off if he doesn't like what's on. But even this doesn't seem to affect the TV ratings. There was a time when television seemed about to make significant strides toward high-level entertainment. But the days of Playhouse 90 were short- lived, sacrificed to the god of money. What has occured since has been a con- tinual lessening of standards and sig- nificance. The 1962 season wasn't too much, but '63 is just plain bad. What's to be done? First, the networks have to let the sponsors know that they intend to live up to certain standards of creativity, competence and originality. They can do this simply by informing their na- 18 BROADCASTING, November 4, 1963 CO Hogback is a mountain, not a piggy bank. On this mountain in upper (really upper) South Carolina, WSPA-TV has just erected a new transmitter tower. The new WSPA-TV transmitter is: ■ 3,469 feet above sea level, and 2,300 feet above average terrain in its area, which means an increase of 70%. ■ equipped to broadcast with 316.000 watts, which means an increase of 23%. This also means, among other pleasant things: ■ a 60% increase in Grade B coverage contour; 2,020,869 people reached , compared with only 1,2*9,709 people before ■ coverage from Charlotte, N.C., to Toccoa and the Savannah River in Georgia; from the western North Carolina mountain country above Asheville southward almost to the capital of South Carolina at Columbia. It means, in short, money in the bank for advertisers who want results in the 46th market (Sales Management Survey of Buying Power rating for the Spartanburg-Greenville-Asheville market). For the rich, juicy Hogback details, ask the man from George P. Hollingbery. owned ind operated by SPARTAN RADIOCASTING COMPANY Walter J. Brown. Prev. SPARTANBURG, SOUTH CAROLINA /S?S m the nation s 4$th ma WSP So good to start on with . . . 1-1-3 The youngsters:" 'Bye, Dad". . . Her: "Have a good day, dear" Sunny music and crisp news brightens the way. . .via radio 1-1-3. Detroit's good music station . . . One of a series in Detroit newspapers and Adcrafter. W-CAR 1-1-3 Representation: AM Radio Sales SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached □ 52 issues & 1964 Yearbook $13.50 □ Please bill □ 1963 Yearbook $5.00 (so long as supply lasts) name title/ position* address □ Business □ Home city state zip code company name tional advertisers that they intend to hire new writers, more script readers, spending less on production and big names and put more time and thought into scheduling better programs. There will be sponsors who will leave, how- ever, after a time they'll realize they can't afford not to advertise on TV and that they might as well pay for a good show. If the networks go this far, they can open up their idea departments to ama- teurs and professionals alike. Imagine how many new ideas could be gen- erated if this occurred? There may be no easy cure for TV's ailments, and such a cure may take many years. But the industry has to determine what "public service" im- plies.— Paul E. Noe, vice president, Franklin Organization, Chicago. How many? Editor: How many broadcasters are urging their congressional delegation to have the President appoint a broadcast- er to the FCC? — D. A. Rock, general manager, wsmn Nashua, N. H. (Not enough.) Call-letter hobby Editor: I am a night watchman and listen to the radio quite a lot. I am interested in the meaning of the different radio and TV call letters. Wmgm New York (now whn) was for Metro-Goldwyn-Mayer. I have a hobby of trying to find out the meaning — if any — of the different call letters. Some have quite a history. I have been writing letters to different stations for four or five years and still have a long way to go. — John D. Play- fair, 159 Yonge Street East, Midland, Out., Canada. [A few more for Mr. Playf air's collection: WGCD Chester, S. C, stands for the "Won- derful Guernsey Center of Dixie": WGBS Miami and KGBS Los Angeles are the ini- tials of George B. Storer, founder of the owning company, Storer Broadcasting, and WACO Waco, Tex., is self explanatory.] BOOK NOTES "Pretesting Advertising," by Harry Deane Wolfe, PhD; James K. Brown; Stephen H. Greenberg, G. Clark Thompson. National Industrial Con- ference Board, 845 Third Avenue, New York 22. $5 to NICB associates and government agencies; $1.65 to students and teachers; $25 to all others. 214 pp. The NICB has presented what is a textbook and a workbook that is not limited in its readership. The beginner in advertising will gain from it, and the experienced adman will find it a valu- able tool. It details 105 case histories with dif- ferent methods of pretesting used to garner results for companies, large and small, in the U. S. and Canada. In effect the book simply says "these are the ways to pretest, if you want to. If 20 BROADCASTING, November 4, 1963 WHAT IS IT? Take a second look. Even then you may not recognize it as a close-up of a crested crane. But viewers don't get a second look at a television commercial. It's there — and it's gone. Dramatic effects can strengthen your selling idea. But viewers must understand them instantly. Else you'll weaken the wallop of your precious selling seconds. We've won quite a few awards with our commercials. But the awards that make us happiest are the sales and profits on the income statements of our clients. BROADCASTING, November 4, 1963 The commercial is the payoff N. W. AYER & SON, INC. 21 PERSONALITY PORTRAIT "The Early Risers Club", featuring emcee Charlie Davis, is heard throughout Ala- bama's most progressive market area Mon- day thru Saturday, 4:45 to 9:00 a.m. Here's get-up-and-go pleasure for thousands of Alabama listeners? Popular music, com- plete local, state, national and international news, weather and time checks, as well as tid-bits that set each day off with a smile. WAPI . . . Charlie Davis . . . "The Early Risers Club" . . . Happy Alabamians. That's the combination that keeps WAPI personal- ity Charlie Davis first thing in the morning. * Charlie had 7,100 entries in a contest offering a $10.70 prize. WAPI-RADIO BIRMINGHAM, ALABAMA WAPI radio represented by Henry I. Christal Company, Inc. you do, the results should be more beneficial than harmful." It should be must reading for admen — whether they are proponents of pre- testing or not. "The Audio Control Handbook" {re- vised), by Robert S. Oringel. Hastings House Publishers Inc., 151 East 50th Street, New York 22. $6.95. 145 pp. In his preface, Mr. Oringel, a broad- cast engineer at the Voice of America, states that the revised edition reflects the "important changes" which have been made in new control equipment and in microphones since the book was originally published in 1956. Included in these changes are photo- graphs of several new microphones and an RCA cartridge tape. Noticably mis- sing are details about these new prod- ucts and what they can do. While delving into the use of Magne- cord and Ampex tape recorders, Mr. Oringel leaves the cartridge tape field to a photograph omitting any explana- tion of how these machines — now in most stations — operate. Although the book admittedly is writ- ten for audio control novices, and is basically accurate and informative the author's "revised edition" refers to the International News Service as a wire service a station may subscribe to. (INS merged with United Press to become UPI in 1958). He refers to the recording standard of the National Association of Radio and Television Broadcasters. NARTB became the National Association of Broadcasters (NAB) in 1958. From these and other pictorial and written examples, it appears that this volume, rather than being revised, is simply a 1963 printing of a 1956 pub- lication. "The Nature of Public Relations" by John Marston, McGraw-Hill Book Co., New York. $7.95, 393 pp. Every college course in public rela- tions begins with a few lectures defin- ing just what the monster is. Mr. Mar- ston, who is assistant dean of commu- nication arts at Michigan State Uni- versity, begins his book the same way, when in the second paragraph he pre- sents a brief but clear definition: "Pub- lic relations is planned, persuasive com- munication designed to influence sig- nificant publics." The definition sets the tone for the complete book. After investigating the nature of PR in the first part, Mr. Marston asks his readers and or stu- dents to put their new-found knowledge to work in the second part with the study of several case histories in PR research, action, communication and evaluation projects. This practical approach makes the book useful as both a textbook for stu- dents and a refresher for PR practi- tioners. 22 (BOOK NOTES) BROADCASTING, November 4, 1963 INVITATION Some figures are hard to resist. New Orleans, for example, has more people than Nashville . . . and so does Denver, Louisville, Norfolk. But Nashville television delivers more homes than any of the four. In fact, Nashville is America's 28th* television market, with buying power that tops $2,872,648,000. Be our guest. R.S.V.P. -ARB estimate, March 1962, 9:00 a.m. to 12:00 midnight WLAC-TV WSM-TV WSIX-TV CBS-TV Channel 5 NBC-TV Channel 4 ABC-TV Channel 8 NASHVILLE, TENNESSEE 1 every day . . .and here's why: • EXCITING, COLORFUL LOCAL PROGRAMMING Central New York's greatest news department; Upstate New York's only live musical variety show; celebrity-filled live women's show; outstanding docu- mentaries that out-rate network programs. • GREATEST TV PERSONALITIES Fred Hillegas, Joel Mareiniss, Jerry Barsha and experienced news staff of seven; Denny Sullivan and the WSYR Gang, musical variety show starring Eileen Wehner and Fred Krick; Bill O'Donnell, sports; Ed Murphy, movies and weather; Kay Russell, women; "Salty Sam," Popeye host. Central New York's greatest salesmen! • BEST TECHNICAL FACILITIES In Central New York— first with color; first with video tape; first with a modern, completely-equipped TV center and the only channel with maxi- mum power at maximum height. • EXPERIENCE AND "KNOW-HOW" A top-flight veteran staff directed by executives averaging more . | than 20 years at WSYR-TV. No "Johnny-come-latelies," these. i • OVERWHELMING SUPERIORITY *WSYR-TV delivers 38% more homes than the No. 2 station. *ARB MARKET REPORT MARCH, 1963 Channel 3 • SYRACUSE, N. Y. • 100 K W Plus WSYE-TV channel 18 ELMIRA, N.Y. the Full Story from HARRINGTON, RIGHTER & PARSONS Broadcasting Publications Inc. President Sol Taishoft Vice President Mauby Long Vice President Edwin H. James Vice President Winfield R. Levi Secretary H. H. Tash Treasurer B. T. Taishoft Comptroller Irving C. Miller Asst. Sec.-Treas. Lawrence B. Taishoft mm i l B RO AD CASTI N G THE BUSINESSWEEK!- Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting -Telecast ing Bldg., 1735 DeSales Street. N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers: Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson, David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor- Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. Hollywood' 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc. using the title. Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. •Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. BROADCASTING, November 4, 1963 "DESIGN IT THE BEST YOU KNOW HOW, AFTER WHICH WE WILL PRICE IT" This was the instruction from Gates management throughout the development of the BC-5P-2 5000 watt AM broadcast transmitter. That this directive became a reality is now history, as 218 of these transmitters now operate world-wide. Several of the design features, responsible for this universal acceptance, are listed below. In preparing this analysis, Gates recognizes that the items it omits could be construed as weak points. Actually, this effort is to cover the points that are of major im- portance to a buyer who is going to invest several thousand dollars for a 5000 watt transmitter. TRANSMITTER SIZE: A prime objective was to fit the transmitter into the smallest possible room size, while staying within good engineering practice. There was no sensible reason, however, to build it so small that: (1) it is hard to service, (2) it runs hot, and (3) it cannot be 100% self-contained. After all, few things are worse than finding room and protection of life for an outboard high voltage power transformer. BC-5P-2 is 100% self-con- tained in 3 cubicles, each with its own cooling system. Floor size is 73 V2" across and 39 V2" front to back. With the 78" height, BC-5P-2 has a total cubage of 135.6, a minimum for both good cooling and serviceability with common sense ease. TRI-UNIT COOLING: The BC-5P-2 features a special 3-cabinet cooling system consisting of blowers, each with 270 C. F. M. air capacity and V4 H. P. motor, plus ceiling suction fan. Blowers are shock mounted to assure mini- mum low frequency noise. FULL TEE NET TANK: Gates does not stop at the dotted line . . . (below) . The p A 6 T OUTPUT 1 ' BC-5P-2 has a complete Tee network to guarantee meet- ing FCC harmonic reduction figures. FCC rules say this reduction is "as measured into a suitable load". Gates DOES NOT interpret a suitable load as an antenna coupler with its own network. The BC-5P-2 must meet FCC harmonic measurements at the transmitter output terminals into a pure resistance dummy antenna. Nothing else! POWER AMPLIFIER COMPONENT VALUES: Last- ing power is as important as output power. For this rea- son, Gates has installed what we firmly believe to be the largest power amplifier component list of any 5000 watt transmitter made. To prove this, we list these values for you to check. Plate Tank Coil: Edgewound ribbon, Micalex in- sulated, rotating type for tuning, y8" x V2" ribbon, silver plated, 20 ampere rating. Tank Vacuum Capacitor: Jennings Model M volt- age 15,000 volts. Current: 21 amperes. Shunt Capacitor No. 1 Tee Network: Ceramic in- sulated 5% Mica Type G3 rated at 15,000 volts and 21-27 amperes. First Tee Net Coil: Edgewound, ribbon Micalex insulated, fixed tapped, ribbon 3/32" x %" silver plated, 15 amperes. Second Tee Net Coil: Rotating type continuously variable edgewound ribbon, Micalex insulated. Ribbon ys" x . Silver plated, 20 amperes. POWER OUTPUT: Capable of 5600 watts, the trans- mitter provides ample margin for losses incurred in di- rectional arrays. The ability to modulate an easy 100% (note easy) is very important. The same modulator tube complement is used in the BC-5P-2 as in the Gates 10,000 watt model and at the same plate voltage. TUBE OR SILICON RECTIFIERS: Gates has both. What should I buy? As silicon rectifiers cost more and must never fail (they are not replaced like a tube) Gates feels that the very best is necessary and demands 3 times voltage and 15 times current safety factors. If the equip- ment is operator-attended, such as with directionals, tubes might be preferred. TRANSFORMERS: The heart of any equipment. Here, the number is important, as distribution of load has much to do with transformer and transmitter heat, and heat has very much to do with transmitter life. BC-5P-2 has a total of 22 sealed transformers and reactors, spaciously dis- tributed throughout the three cubicles. They are all made for 50 cycle service — a 20% bonus safety factor for 60 cycle users. CABINET RADIATION: All broadcast transmitters must pass critical cabinet radiation tests to obtain FCC approval. To assure absolute cabinet radiation compli- ance, the entire RF driver/ tank and output network are constructed within an 11 gauge aluminum housing. GATES GATES RADIO COMPANY A Subsidiary of Harris-lntertype Corporation ^^^^^^ QUINCY, ILLINOIS ■rmriininn Offices in: Houston, New York, Los Angeles, Washington, D.C. Wi Canada: Canadian Marconi Company, Montreal • Export Sales: Rocke International Corporation, New York City MONDAY MEMO from HARMON 0. NELSON, MacManus, John & Adams, Los Angeles Pontiac dealers use radio to supplement national ads This is the season of the year when Southern California radios virtually echo with new car commercials. To us at MacManus, John & Adams, Los An- geles, Southern California Pontiac Deal- ers have entrusted the job of making their voice heard above the rest. It's a challenging assignment when you con- sider what's involved in making a mar- ket like this listen and buy. Competi- tion gets keener and the stakes get higher so that, every year, you're in the position of having to outdo yourself. Each of us who is in the market for a new car is faced with a choice almost as wide as faces the housewife in the spellbinding aisles of a supermarket. But since the decision on choice of car involves a considerable number of dol- lars, it follows that we'll do plenty of intensive shopping before we make our selection. The job of each of us in the advertis- ing side at MJA is to Pontiac-precondi- tion as many buyers as possible so that they head straight to the Pontiac deal- ership when they're ready to buy. This job may be a bit easier than that of some of our competitors, since we've been third in sales for nearly three years running and this can only prove that a great number of people are al- ready sold on the values Pontiac offers. No Time To Dawdle ■ But we can't sit fat, dumb and happy in our position. Cars come off the lines in droves and dealers must get them on the street with a minimum of delay. Granted a fine product — and an outstanding dealer group, which we have — the major job remaining falls to advertising. How can we best persuade people to go Pontiac? Of course, our major effort stems from the national plans — the beautiful double-page color spreads of new prod- uct, the handsomely mounted TV com- mercials, nationwide radio and outdoor advertising. But the job doesn't end there, for MJA, Los Angeles, also han- dles the Southern California Pontiac Dealers Association and it is our local job to determine how we can supple- ment the national campaign most effec- tively. What can we do here to localize the story — to get people in Southern California to beat a path to their Pon- tiac dealer? One of the most effective ways we've found is through use of lo- cal radio. Here's a relatively inexpen- sive medium with which we can make a great many impressions. TV is too expensive for us at the moment and print is also too expensive for the cov- erage we must have. California-Only Flavor ■ In radio we 26 must find ways for the dealer associa- tion's advertising to give the national storyline a local twist. We try to do this in a number of ways. Currently we're using a one-minute jingle based on the national copy line. "There are two kinds of Pontiacs for all kinds of people." The lyrics expand on this theme with a Southern California-only flavor: "You put the HILL PEOPLE and the VALLEY PEOPLE with the BEACH PEOPLE and the CANYON PEOPLE with the STREET PEOPLE and the FREEWAY PEOPLE and what have you got? You got PONTIAC PEOPLE!" The jingle is tagged by live station an- nouncers with various dealer identifica- tion phrases, i.e., "from Pontiac Temp- est to the luxurious Grand Prix, you've got something to see at Wide-Track Town." Alternate versions of this jingle end with the provocative thought, "What kind of people am I?" This introduc- tion is followed by humorous vignettes in which the Southern California Pon- tiac dealer-salesman, acting as a car psy- chologist or Pontiac "peopleologist," fits the customer to one of the 30 models which fits his taste and budget. In each situation the prospective buyer is char- acterized in a distinct "car class" as to his likes in economy, high perform- ance, luxury, etc. The vignettes are aimed directly at a segmented market for the purpose of making conquest sales. One segment of our market is the economy family car buyer. We talk di- rectly to him in several vignettes on the low-priced Pontiac Tempest Custom Six. To those who buy in the medium price class, we address stories on the new Pontiac Catalina "2 + 2." The luxury market is enticed with visnettes emphasizing the plush Grand Prix sports model. Local Goes National ■ In the past we've created radio material from scratch for local use only. But in gen- eral we feel that we're ahead when we us a national theme or storyline as a springboard for our local effort. In this way we take advantage of public aware- ness of advertising which has been cre- ated by the weight of national advertis- ing dollars. And automatically we con- tribute directly to the national effort with each local advertising dollar spent. Occasionally the tail wags the dog too. In our search for ways of pointing to the local dealerships, Don Jones, vice president in charge of our Los Angeles office, came up with the phrase "Wide- Track Town" to describe the dealers' place of business. This phrase was adopted by the national Pontiac ac- count group and is now an integral part of Pontiac national advertising. Another tactic which we use in our work to help the dealers is careful eval- uation of the advance national media schedule. We hit 'em where they ain't. For example, this year Pontiac (in ad- dition to heavy schedules in print) is making wide use of TV nationally. To complement this, we put our local dol- lars in radio. Our current schedule calls for some 500 spots per week in the Los Angeles area, the largest local coverage in the history of Pontiac deal- er advertising. Thus, Pontiac is being seen widely through national dollars and being heard through local dollars. One helps the other. And between them, there's plenty of action. Let the facts speak for themselves. As of this writing, car buyers have purchased 34% more Pontiacs than last year at this same date. At MJA we like to think that part of the reason for this success is the job we've done in radio for the Southern California dealers. Harmon 0. Nelson joined the radio de- partment of Young & Rubicam, New York, in the late 30's. After World War II, he was head of the West Coast office of Roche, Williams & Cleary, broadcast director of Berg-Allenberg (Los Angeles talent agen- cy), program manager of KTLA(TV) Los Angeles and broadcast executive with Kenyon & Eckhardt and Stromberger, La- Vene, McKenzie before becoming broad- cast director, western division of Mac- Manus, John & Adams. BROADCASTING, November 4, 1963 IT TAKES RPM TO MOVE THE GOODS RATINGS PROGRAMMING . , MERCHANDISING iRpM!| Sound rule in Southern Connecticut: Buy Big WELL You get more Resolutions Per Minute. That's RPM Radio. Sales Action! National: H-R Representatives, Inc. Boston: Eckels & Co. 5000 WATTS THE SOUND OF NEW HAVEN 960 KC BROADCASTING, November 4, 1963 27 CJheatre in the "Bonanza" is as big in Tokyo as it is here. "Amahl and the Night Visitors" has been shown for four consecutive sea- sons in Denmark. And "Dr. Kildare" is— if you'll pardon the expression-killing the people in Manila. These are just a few of the NBC Television Network programs being enjoyed and admired all over the globe. It is a globe which radio and television have trans- formed into a giant theatre-in-the-round, with audiences of hundreds of millions the world over. These attractions— embracing public affairs, drama, comedy, adventure and opera— are giving the* world's viewers a closer look: at American life, history] entertainment and culture than they've ever had before. This overseas program— in which NBO International plays so large a role— is1 a natural outgrowth of a broadcasting company whose horizons, both here and abroad, have never been limited. ■ NBC is, for example, the acknowledged leader in the field of electronic journal- ism—with coverage that ranges from the expanded "Huntley Brinkley Report" to the fascinating exploration of ancient Greece's Golden Age. 1 ■ The NBC Television Network, with the | most diversified schedule in broadcast- . ing, is unmatched in its record for devel- oping young performers— like "Dr. Kildare's" Richard Chamberlain— and in introducing such innovations as the ! drama-repertory principle of the weekly 1 ''Richard Boone Show." ■ XBC Radio, boasting such unique . attractions as the dynamic "Monitor," i has more sponsored time than any other radio network. ■ XBC's owned television and radio sta- tions have earned an unparalleled repu- tation for distinguished achievement in the field of community service. The universal appeal of NBC program- ming is, we think, happily underscored by its hundreds of millions of viewers and listeners overseas. But no statistics can tell the whole story of this broadcasting company's world- wide popularity and impact. More reveal- ing, perhaps, is the repeated observation of travelers abroad that, wherever they go, the people look upon NBC as the sec- ond most familiar set of letters to come out of America. The first? USA, of course. THIS IS NBC ...serving 410,000,000 people all over the ivorld 10 YEARS OLD . . . BUT 10 FEET TALL. WKJG-TV will be 10 years old on November 21. Not old by age standards; BIG by TV standards. Still growing, too. Each year WKJG-TV celebrates, but this year it's special. Invited to the birthday party for Ft. Wayne's senior station is every youngster in the com- munity who shares this same birth date. Also, area married couples whose 10th anniversary falls on November 21. Should be quite a party! SOUND HOMESPUN? It's just this kind of Hoosier neighborliness which endears WKJG-TV to everyone for miles around. Viewers from 3 states pledge allegiance to this station — from Indiana, Ohio and Michigan. Partially because of this kind of community involvement. Also because WKJG-TV's programs and personalities have won so many top awards. To "come to the party" in Indiana's prime test market, order WKJG-TV. call ATS today. — i I B RO ADCASTI N G THE BUSINESSWEEKLY OF TELEVISION AND RADIO November 4, 1963, Vol. 65, No. 19 NECK AND NECK FOR PROGRAM LEAD ■ CBS-TV not as far ahead as agency experts had predicted ■ NBC-TV and ABC-TV so close nobody can be sure who's leading ■ 'Grindl', 'Mr. Novak', 'Greatest Show' get surprising ratings The men who earn their living by- picking network television programs were taking hard second looks at their 1963-64 handiwork last week, trying to develop corrective foresight from the benefits of hindsight. The men were the program execu- tives of the leading advertising agencies, who "'bought*' most of the programs for their clients, and the network officials who put the schedules together in the first place. Their hindsight arrived Monday (Oct. 28) with the first na- tional Nielsen ratings on the new sea- son. The foresight they were intently trying to develop involved what they ought to do next with their respective programs, using clues from the ratings as a guide (for list of top 75. see this page). Although most agreed that further ratings reports would be needed before audience trends would become clear in many cases, the first national ratings pointed up programs where, it was felt, the most work — and the least — would be required. This work can take several forms, including replacement of some shows, efforts to move others into "bet- ter" time periods and to strengthen the production values of others. As another alternative, some advertisers may seek to withdraw sponsorship if all else fails. The first consensus was that there probably would be neither significantly more nor significantly less of this sort of patching, doctoring and withdrawing than in most former years. Point Of Surprise ■ Agency execu- tives, who had evaluated the season's new programs in a pre-ratings survey by Broadcasting in mid-October (Broad- casting, Oct. 14), indicated after studying the ratings last week that, for the most part, they were surprised by the performances of some programs. But on one point, they agreed, the gen- eral ratings surprised none of them: it's a three-network horse race. If anything, the agency executives felt last week, it's an even closer horse race than they had expected. Many said they had thought CBS-TV would take a more commanding first-place lead than the ratings indicated. They felt that the ratings bore out their pre- dictions of a see-saw battle between NBC-TV and ABC-TV for second place. Here's how the race stood in terms Here's how national Nielsen's ranked this year's shows Here are the top 75 reg ularly (CBS) 21.8 47. Twilight Zone (CBS) 17.6 scheduled programs in the first na- 19. Virginian (NBC) 21.7 49. Price is Right (ABC) 17.4 tional Nielsen ratings for the new 20. Gunsmoke (CBS) 21.4 50. Jack Paar Show (NBC) 17.2 season. Excluded are two specials 21. Grindl (NBC) 21.3 51. Burke's Law (ABC) 17.1 that rated high enough to qualifv: 22. Ed Sullivan (CBS) 21.2 52. Mr. Novak (NBC) 17.0 Elizabeth Taylor's London on CBS- 23. Lawrence Welk (ABC) 20.9 53. International Showtime TV (22.9) and A Man Named Mays 23. Walt Disney (NBC) 20.9 (NBC) 16.9 on NBC-TV (16.2). In addition the 25. What's My Line (CBS) 20.5 53. Phil Silvers (CBS) 16.9 list was topped by two daytime 26. Ozzie & Harriet (ABC) 20.3 55. Danny Kaye (CBS) 16.7 world series games, which scored 26. My Three Sons (ABC) 20.3 56. Breaking Point (ABC) 16.5 39.5 and 35.4 respectively. 28. McHale's Navy (ABC) 20.2 56. Lieutenant (NBC) 16.5 The ratings are for average audi- 29. Wagon Train (ABC) 20.1 58. Bob Hope Show (NBC) 16.4 ence. The period was the two weeks 30. To Tell the Truth (CBS) 20.0 59. Arrest & Trial (ABC) 16.2 ended Oct. 13. The top 75: 31. Nurses (CBS) 19.9 60. DuPont Show of Week 1. Beverly Hillbillies (CBS) 34.9 31. Jackie Gleason (CBS) 19.9 (NBC) 16.1 2. Bonanza (NBC) 30.9 33. Rawhide (CBS) 19.8 61. Kraft Suspense (NBC) 16.0 3. Dick Van Dyke (CBS) 28.1 34. Flintstones (ABC) 19.7 62. Richard Boone (NBC) 15.9 3. The Lucy Show (CBS) 28.1 35. Saturday Night Movies 63. Farmer's Daughter (ABC) 15.3 5. Andy Griffith (CBS) 27.0 (NBC)' 19.6 64. Glynis (CBS) 15.2 6. Petticoat Junction (CBS) 25.9 35. Garry Moore (CBS) 19.6 65. Mon. Night at Movies 7. Danny Thomas (CBS) 25.8 37. Outer Limits (ABC) 19.3 (NBC) 15.1 8. Red Skelton (CBS) 24.6 37. Joey Bishop (NBC) 19.3 66. Great Adventure (CBS) 14.9 9. Perry Mason (CBS) 24.2 39. Fugitive (ABC) 19.0 67. Eleventh Hour (NBC) 14.0 10. Donna Reed (ABC) 23.9 40. Greatest Show on Earth 67. Hootenany ( ABC ) 14.0 10. I've Got a Secret (CBS) 23.9 (ABC) 18.9 69. Judy Garland (CBS) 13.9 12. Patty Duke Show (ABC) 23.5 41. Combat (ABC)- 18.8 70. Mr. Ed (CBS) 13.7 13. Candid Camera (CBS) 23.1 42. Perry Como (NBC) 18.7 70. Jaimie McPheeters (ABC) 13.7 14. Dr. Kildare (NBC) 22.9 43. Lassie (CBS) 18.4 72. Redigo (NBC) 13.4 15. Ben Casey (ABC) 22.8 44. Alfred Hitchcock (CBS) 18.2 73. C banning (ABC) 13.3 16. Jack Benny (CBS) 22.4 44. Defenders (CBS) 18.2 74. Hollywood Stars (NBC) 13.0 17. Hazel (NBC) 22.2 46. Password (CBS) 17.7 74. Huntlev-Brinklev Report 1 8. My Favorite Martian 47. Route 66 (CBS) 17.6 (NBC) 13.0 BROADCASTING, November 4, 1963 31 of half-hour wins and nightly domi- nance in the 7:30-1 1 p.m. period, based on the Nielsens for the two weeks ended Oct. 13. The score card also in- dicates where some of the most exten- sive doctoring may occur, for each net- work may be expected to do what it can to bring its weaker nights into con- tention. According to the Nielsen report, CBS was ahead with first place ratings in 32 prime-time (7:30-11 p.m.) half- hour periods. CBS is second in eight time periods and third in nine. ABC and NBC are in a dead heat, as NBC has first place ratings in nine time periods and ABC is first in eight. In second place ratings, ABC has 21 time periods and NBC 20. In third place ratings, both ABC and NBC have 20 time periods. (For the Sunday 10-11 p.m. time periods on ABC and the Tuesday 7:30-8 p.m. time period on CBS, when those networks were not programing, third place ratings were added to their totals.) CBS wins first place on every night but Sunday, when NBC leads, and CBS is second and ABC third. ABC is sec- ond on Mondays and Tuesdays, and third the remainder of the week, while NBC is second on Wednesdays, Thurs- As the first wave of national audi- ence estimates of this season's net- work programing broke on Madison Avenue, ABC-TV uncorked an- nouncements on the future of two programs on its nighttime schedule. The two programs: The Jimmy Dean Show (Thursday, 9-10 p.m.) and Hootenanny (Saturday, 7:30- 8:30 p.m.), both well below the Nielsen's top 40 (see page 31 for listings) . Thomas W. Moore, the network's president, announced on Oct. 25 that ABC-TV will schedule The Jimmy Dean Show for another 13-week cycle after completion of the current 13 weeks. He said ABC-TV had confidence in the taped show — one of ABC-TV's new entries — and noted that the variety program now has a "more appealing format" than when it first went on the air this season. Bob Banner is executive producer of the series. This statement was followed up early last week with an announce- ment of renewal through next March of Hootenanny which ABC-TV de- scribed as the "surprise musical hit of the last season." The show, in the half-hour program form last season, now is an hour in length. ABC-TV days, Fridays and Saturdays. 30-Market Reports ■ Several execu- tives saw significant differences between the national Nielsens and the 30-mar- ket Nielsens (Broadcasting, Oct. 14, 21, 28). They felt that the 30-market reports, representing audience reaction in major cities where all three networks are competing head to head, give a bet- ter picture of the relative audience ap- peal of ABC programs (which are not seen "live" in many markets in the na- tional Nielsen) and also give a higher rating to dramatic shows. In the na- tional report, these executives said, a rural-areas preference for situation com- edies is reflected to the disadvantage of dramatic offerings. A few agency executives reported "no surprises" in the national report, but most conceded they had misjudged the audience appeal of at least a few programs. Shows named as falling be- low expectations slightly outnumbered those named as turning in better-than- predicted performances. The Patty Duke Show (ABC), although 12th in the ratings of regularly scheduled series, was by all odds the biggest surprise to the most people at agencies. In Broad- casting's earlier survey it had been ranked in the second level of conten- Mr. Moore said the show has become a "weekly viewing habit for close to 20 million Americans." Richard Lewine is pro- ducer; Garth Dietrick, director. | 'Daughter' LA. choice There are the Nielsens, the Trendexes, the TvQ's and the critics. They get the headlines in evaluating or measuring network program offerings. But from an- other source last week came the surprising result of an "opinion survey" on the West Coast. Its finding: The Farmer's Daughter, a new situation comedy entry on ABC-TV this season (Fridays, 9:30-10), is tops. The National Audience Board, New York, reported last week that its West Coast "opinion survey" gave its "award of merit" to the new ABC-TV series after a screening of the program at Co- lumbia studios (TV subsidiary Screen Gems produces the show). The board said the series got "one of the highest ratings ever given" by one of its polling ses- sions. It was attended by 54 Los Angeles civic and community leaders. In the latest national Nielsens, the series ranked No. 63 in aver- age audience estimates. tion, getting good marks for Miss Duke's performance but lukewarm re- ports on production. Last week it was mentioned twice as often as any other show in the group with "surprisingly good" ratings. Second place in this category was shared by My Favorite Martian (CBS) and Fugitive (ABC). Martian, which had been tied with Danny Kaye (CBS) and Burke's Law (ABC) for first place in the preratings nominations for likely winners in the new season, scored 18th in the Nielsens, while Burke's Law was 51st and Danny Kaye 55th. The others in the top five in the pre- ratings forecast fared better: Outer Limits (ABC), which was ranked fourth beforehand, made No. 37 on the Nielsens, and Petticoat Junction (CBS), which was ranked fifth most likely to succeed in the advance balloting, broke into No. 6 spot in the Nielsens. Petti- coat was the only new show to make the top 10. Fugitive, which scored alongside Mar- tian in the "surprisingly good" cate- gory in the agency view of the ratings, took 39th position in the Nielsens. High Ratings ■ Other new shows whose ratings performances were called "surprisingly" high included Grindl (NBC), Mr. Novak (NBC) and Great- est Show on Earth (ABC), all three of which had been considered at the sec- ond or third levels of contention in the preratings survey. Walkaway winners for surprisingly 'Hootenanny', 'Dean' get ABC-TV's support 32 (LEAD STORY) BROADCASTING, November 4, 1963 A front-runner wants to change pace Danny Thomas, who has set a highly enviable track record as TV star and producer, last week an- nounced plans to conclude his 11- Mr. Thomas year-old comedy series, The Danny Thomas Show, which ranks fifth in the national Nielsen survey (see page 31). Mr. Thomas, however, said he isn't saying goodbye to television as a performer. He plans six one-hour specials for the 1964-65 season which, he said, "will be highly di- versified, covering variety, serious drama, comedy drama and musical comedy." He also plans to devote more time to the Andy Griffith Show, Dick Van Dyke Show, Joey Bishop Show and Bill Dana Show, all properties of T & L Production, which Mr. Thom- as owns with Sheldon Leonard. Van Dyke, Griffith, Bishop and Dana rank 3, 5, 37 and 79, respec- tively, in the current Nielsen survey. In addition, Mr. Thomas said he plans to develop new programs for T&L, which also owns The Real Mc- Coys, now in reruns on CBS-TV. He also has a financial interest in My Favorite Martian (18 on Nielsen), and in The Tycoon, a new series for Walter Brennan, who has been star of McCoys. All the series, except Bishop and Dana, which are on NBC-TV, are on CBS-TV. FTC, NIELSEN EACH CLAIM VICTORY low ratings, according to last week's canvass, were the Danny Kaye Show and Judy Garland Show, both on CBS- TV. Mr. Kaye ranked 55th in the reg- ular-series ratings, Miss Garland 69th. Agency men were of two minds about these two shows. Some took the ratings as evidence that one big star cannot carry such a weekly load. Others thought both shows prestigeful. much better than the ratings indicated and apt to do better — particularlv the Kaye show. The Phil Silvers Show (CBS) at 53rd and Arrest and Trial (ABC) at 59th shared second place in the disap- pointment ranks. Others singled out for ratings that were below expectations included the Jerry Lewis Show (ABC), Espionage (NBC), Harry's Girls (NBC), Richard Boone Show (NBC), Jaimie McPheet- ers (ABC) — and, among returning series. Rawhide (CBS), The Garry- Moore Show (CBS), Route 66 (CBS), and 77 Sunset Strip (ABC). These four ranked 33rd. 35th. 47th and in the bottom quintile, respectively. Others whose ratings fell substantial- ly short of earlier agency predictions in- cluded Bob Hope Show (NBC), which ranked 58th, and East Side, West Side (CBS), which just barely missed the top 75. 'Reed' No Surprise ■ The Donna Reed Show (ABC), no stranger to good rat- ings in earlier seasons, was singled out by several executives as causing "no great surprise" by breaking into the new season's top 10. One agency program chief who pro- fessed to find no real surprises in the ratings list said that what it all added up to, in his view, was that "the basic elements for success in programing are still the same. Situation comedy and westerns are going to keep on doing well. No matter what the FCC says about programing, people will look at what they want to, and all the pontifi- cating of the FCC on this subject is just so much hot air." Regularly scheduled programs below the top 75 (listed on page 31) included East Side, West Side (CBS), Sing Along with Mitch (NBC), Jerry Lewis Show (ABC). Bill Dana Show (NBC), 77 Sunset Strip (ABC). Jimmy Dean Show (ABC), 20th Century (CBS), Walter Cronkite News (CBS), Harry's Girls (NBC), Temple Houston (NBC), Espionage (NBC), Edie Adams/ Sid Caesar Show (ABC), Bell Telephone Hour (NBC), Chronicle (CBS)— and half a dozen others. Indicating that ratings aren't every- thing, one show that has already been renewed by its network, the Jimmy Dean Show on ABC, ranked lower in this list than one that has been set for cancellation next month (Redigo, by NBC). Hootenanny, also renewed by ABC, outranked Redigo by five places. Consent order leaves metered A. C. Nielsen Co., the giant of the broadcast audience measurement firms, last week signed its second government consent order within the past 10 months. Both the Chicago-based firm and the Federal Trade Commission, which lodged a complaint of monopoly against Nielsen, claimed a victory in the culmi- nation of negotiations which began last spring. But other ratings firms and the users of audience statistics agreed the consent order will have no practical effect on Nielsen or its competitors, since it deals primarily with patents and licensing rights for Nielsen's Audimeter. The FTC claimed the action "re- moves Nielsen's monopolistic barriers to competition in the national radio and television audience measurement mar- ket." Nielsen, the FTC charged, is guilty of restraint of trade and has achieved its dominant position through "unlawful conduct." Nielsen said the order is for settle- ment purposes only and, as did the FTC, pointed out that it is not an ad- mission of the charges. "The order leaves Nielsen free to continue to serve measurement field wide open its broadcast clients, and at the same time eliminates any doubt that other companies can enter the field of metered measurement if they desire," according to Henry Rahmel, Nielsen executive vice president and manager of the media research division. Watered Down ■ Provisions of the consent order, as made public last week, are much milder than the strictures the FTC originally proposed. Last May, when an informal complaint was given privately to Nielsen, the commission proposed to force the company to divest itself of 50% of its broadcast clients — including a TV network, a major adver- tiser and a major agency — for a mini- mum of four years (Broadcasting, May 6). Under the consent order, Nielsen must: ■ Make available on a royalty-free basis for the next four years to any applicant all its licenses and patents and after that for "reasonable and non- discriminatory royalties." ■ Waive collection of royalties on all outstanding licenses for the next four years. ■ Not acquire any producer or seller BROADCASTING, November 4, 1963 33 of audience measurements without the prior approval of the FTC over a 10- year period. ■ Not enter into or continue in ef- fect any agreement which would elimi- nate, lessen, suppress or restrain com- petition. ■ Not hinder efforts of competitors to develop or use electronic or mechan- ical audience measurement devices. Only the American Research Bureau currently is paying Nielsen royalties, amounting to approximately $10,000 annually. The consent agreement covers only the broadcast portion of Nielsen's re- search business, which grossed in ex- cess of $27 million in 1961. Of this, about $4.1 million came from the broadcasting industry. "Nielsen's share of this market was in excess of 90%," the FTC claimed to substantiate its charge that Nielsen has unlawfully ac- quired a monopoly. Last spring, how- ever, Nielsen announced that it would discontinue local radio measurements. Simultaneous with the order, the commission made public its complaint against Nielsen. The firm's broadcast research operations consist of the Niel- sen Radio Index (NRI) and Nielsen TV Index (NTI), which measure the audiences for network programs, and local television surveys. In its national measurements, Nielsen used "a patented electronic device known as an Audi- meter," The FTC pointed out. "Nielsen's reports and ratings of net- work programs significantly affect pro- graming," the complaint continued. "They are an important factor in deter- mining the way that an estimated $805 million is spent on network TV adver- tising and $47 million on network radio advertising. ... By means of the unlaw- ful conduct . . . respondent has achieved a monopoly of the national radio and Hall and 'Hallmark' draw ATAS accolades Nearly 400 Chicago area agency, advertiser and station executives turned out last Monday (Oct. 28) at a luncheon meeting of the Chicago chapter of the Academy of Televi- sion Arts and Sciences to honor loyce C. Hall, president of Hallmark cards, and the NBC-TV award-win- ning series, Hallmark Hall of Fame. Wgn Chicago's lack Brickhouse, local ATAS president, presented the special award to Mr. Hall (right). Head table guests who paid tribute to Mr. Hall and his program in- cluded Robert E. Kintner, NBC president; Fairfax M. Cone, execu- tive committee chairman, Foote, Cone & Belding; George Schaefer, Hallmark producer-director, and Ju- dith Anderson and Charlton Heston, who both have appeared in Hallmark dramas. Miss Anderson returned from Europe for the event. Among other head table guests were Mort Werner, NBC vice presi- dent and national ATAS president, and Newton Minow, former FCC chairman who now is executive vice president of Encyclopaedia Britanni- ca. The Hallmark program, now in its 13th season, has won 13 ATAS "Emmys" and 21 other national awards. One head table chair was empty. The placecard read: William Shake- speare, playwright. television audience measurement mar- ket. . . . "Respondent has been and would now be in active competition with other corporations engaged in the production and sale of national radio and TV audi- ence measurement reports and ratings, except that respondent . . . has fore- closed virtually all competition in the sale of such reports and ratings." Long-Standing Practice ■ Since 1946 and continuing to the present, Nielsen has engaged in a program designed to monopolize and restrain trade, the FTC charged. The following examples were cited: ■ A 1950 agreement with C. E. Hooper Inc., then Nielsen's principal competitor, whereby Nielsen acquired all the customers and trade names of the former and an agreement not to compete for a substantial period of time. ■ Attempts to restrain the use of de- vices designed to compete with the Audimeter. ■ "Systematically engaged in and threatened . . . interferences, opposi- tion and other patent proceedings to harass and coerce and to discourage potential and actual competitors. . . . ■ "Disparaged and hindered . . . competitors' efforts to develop competi- tive electronic and mechanical devices for measuring national radio and TV audiences and has attempted to impede and sabotage the financing of these competitive efforts." As a result of these acts, the com- mission concluded, the ratings firm has established and maintained a monopoly and has unreasonably restrained trade in national ratings and fixed and main- tained arbitrary, artificial and non- competitive prices. Mr. Rahmel said the terms of the agreement "will not interfere with Nielsen's continuing efforts to serve the research needs of the broadcast in- dustry." Prompted By Congress ■ The consent order is an outgrowth of Nielsen testi- mony last spring in the lengthy investi- gation of ratings and their use by the House Subcommittee on Investigations (Broadcasting, April 1, 8). The con- gressmen were highly critical of Nielsen and its operations at that time and the FTC began negotiating an agreement with Nielsen shortly thereafter. Theoretically, the order opens the door for anybody to compete with Nielsen in electronic measurements, but no such competition is expected, ob- servers agreed. Currently, only ARB also uses an electronic device and it will be freed from the royalty pay- ments for the next four years. Since the congressional hearings, sev- eral services have made known expan- sion plans, particularly in both network and local radio, but these actions are 34 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 2 RECORD MAKERS! That's Chet Atkins in the foreground... one of music's best and a recording star for RCA-Victor. . . In the background looms another record maker, the White Columns of WSB-TV. ATLANTA IS NUMBER ONE AMONG THE TOP 25 METRO MARKETS IN RATE OF SALES GROWTH*. Are you using the record maker in the Atlanta market? '7963 Sa/es Management "Survey of Buying Power" WSBTV Channel 2 Atlanta NBC affiliate. Associated with WSOC-AM-FM-TV, Charlotte; WHIO-AM-FM-TV, Dayton; WIOD-AM-FM, Miami. BROADCASTING, November 4, 1963 35 Children-influenced 'adult7 accounts are HW&W target Helitzer, Waring & Wayne Inc., New York, began operations last February as an advertising agency specializing in the children's market and has reached billing of approxi- mately $2 million in eight months. But it expects to grow even more rapidly in the future through an un- usual gambit. "We're aiming to handle so-called "adult' accounts over which chil- dren have an influence," Melvin A. Helitzer, president of HW&W, ex- plained last week. "We've ap- proached several advertisers in the airline, automobile, gasoline and camera fields and they are highly in- terested in our rationale: children exert a tremendous influence at times in deciding on which airline the fam- ily should take or which camera or automobile or gasoline product should be bought. "We impressed them that for cer- tain campaigns the appeal should be directed to the younger members of the family. Though we may not be the agency of record for a large cli- ent, we could serve in special ca- pacities, producing certain types of commercials and creating special campaigns." The agency allocates approximate- ly 85% of its $2 million billing to TV and the remainder is divided in radio and print. Within a few months of its organization, it ob- tained eight accounts in the chil- dren's field — American Doll & Toy Co., New York; Curtis Publishing Co., Philadelphia (Jack and Jill mag- azine); Irwin Corp., Nashua, N. H.; Melvin A. Helitzer (r), president of Helitzer, Waring & Wayne dis- cusses plans for "The Cowboy and the Tiger," a TV special, during a break in rehearsal with the show's stars, Sue Lawless (the peacock) and Paul O'Keefe (Henry, the cow- boy). HW&W commissioned the pro- gram which will be carried on ABC- TV Thanksgiving Day and Dec. 8. Greenman Brothers, New York; Town and Country Department Stores, Harrisburg, Pa.; Master Juve- nile Products, New York; Stetson Corp., Lincoln, 111. and the Transo- gram Co., New York. Within the last few months, HW&W has ac- quired three additional accounts — Kiddie City, Philadelphia; Western Merchandising Corp., New York and the Bilnor Corp., New York. In general, Mr. Helitzer, who was formerly advertising director of the Ideal Toy Corp., New York, believes that spot TV is the most practical medium for reaching the children's market effectively. Spot TV, he noted, provides the flexibility needed to reach selected areas at the most propitious times of the year. He believes there is a need for presenting quality children's pro- graming on TV, and, in this connec- tion, commissioned the production of a one-hour special, Cowboy and the Tiger, a musical original based on an off-Broadway presentation. It will be carried on ABC-TV on Thanksgiv- ing Day and will be repeated on Dec. 8. Three HW&W clients will be par- ticipating sponsors of the show — American Doll & Toy, Transogram. and Irwin Toy — along with Miles Laboratories and The Nestle Co. Mr. Helitzer believes there is room in the children's market (4 to 14 years of age) for these specialized, quality shows if the costs can be shared by a group of interested advertisers. He envisions a steady growth in the children's market and is certain that other agencies will be formed to function in this area. not connected with the consent order. However, an observer said, Nielsen's withdrawal from local radio and the attacks on its network measurements have been a deciding factor. Hooper, which now is a local radio service, is considering an expansion into TV — both local and network. If the move is made, Hooper will use its telephone coincidental system. ARB, strictly TV in the past, now is conducting a radio measurement test for RKCTGeneral Inc. in Detroit. If this proves successful, the firm plans a permanent move into radio measure- ments. Albert Sindlinger & Co. also has announced plans for local radio meas- urements, a new area for that firm. Early this year, Nielsen, Pulse and ARB signed consent orders agreeing to stop claiming that their findings are 100% accurate (Broadcasting, Jan. 7). Last week's action is unrelated to this earlier FTC -Nielsen agreement. None of the three have been found to be in compliance with the earlier order, an FTC spokesman said last week. This does not mean they are not, it was stated, with the staff still checking their compliance reports for submission to the commission. Nielsen is required to submit such a report of compliance to last week's order within 60 days. Business briefly . . . The Sunbeam Corp. of Chicago, through Perrin & Associates and Foote, Cone & Belding, both of that city, has purchased sponsorship in NBC-TV's Today and Tonight shows. Sunbeam plans to advertise eight products on both programs through December. On the Today show, the firm will present its cooker and deep fryer, percolator and toaster. Tonight show advertising for Sunbeam will be aimed at the multi- cooker trypan, Lady Sunbeam shaver. Carousel rotisserie broiler. Sunbeam party grill and Shavemaster shaver. Gulf Oil Corp., Pittsburgh, will sponsor coverage of significant election contests around the country tomorrow (Nov. 5) from 11:30-11:45 p.m. NBC-TV's Tonight Show Starring Johnny Carson will begin at 11:45 p.m. instead of 11:30 p.m. Agency for Gulf is Young & Rubicam, New York. National Dairy Products Corp., through N. W. Ayer & Son, Philadelphia, is launching a campaign this month foi introduction of Chipnics, a new homog 36 (BROADCAST ADVERTISING) BROADCASTING. November 4, 196; VOLUME 8- "FILMS OF THE 50's" NOW FOR TV SUSAN HAYWARD STEPHEN BOYD BARBARA NICHOLS FORTY-TWO OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS SEVEN ARTS lip ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue YUkon 61717 CHICAGO: 4630 Estes. Lincolnwood. III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND: 24 Berkeley Sq. Hyde Park 0671 Distributed outside of the United States and Canada Cable: SEVENLON London For list of TV stations programming Seven Arts' '■Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. enized potato chip product. Chipnics will be test-marketed starting today (Nov. 4) in the Roanoke, Va., area amid heavy promotion support over ra- dio and TV. The introduction will be handled by the firm's Sealtest Foods Division. The Campbell Soup Co. of Camden, N. J. has started a campaign, including heavy use of TV, which is aimed at new sales of Red Kettle dry soup mixes. The campaign is highlighted by the in- troduction of a new easy-open, pull-tab can; broad increases in advertising; and a "price off" offer to consumers. Red Kettle commercials will be seen on CBS-TVs Lassie and on ABC-TV's Donna Reed Show. Other commercials in the drive will be aired on all three daytime TV networks. The campaign will also include a heavy schedule of spot TV in top soup mix markets. Campbell plans to start broad general distribution of the Red Kettle dry soup mixes this month. Campbell agency: Leo Burnett Co., Chicago. Helene Curtis Industries, Chicago, via Edward H. Weiss & Co. there, plans a major market spot TV drive soon for "Tender Touch," a new dry skin bath oil. Kitchens of Sara Lee, Chicago, through Foote, Cone & Belding there, has signed for co-sponsorship with Pepsi-Cola and Polaroid of the Nov. 10 (10-11:30 p.m.) telecast of "Miss Can- ada" contest on a special network of nine Canadian stations. HEARING ON COMMERCIAL STANDARDS Prior to deciding, FCC wants to hear from both sides Opponents and proponents of the FCC's proposal to set commercial time standards will have an opportunity to present their views to the commission in person next month. The commission last week ordered an oral argument to be held Dec. 9 on the controversial proposal. Reply comments in the proceeding were due Oct. 14. But "because of the importance of this matter to the broad- casting industry and to the public," the Whistler's mother: the wine drinker Browne-Vintners Co., a subsidiary of Joseph E. Seagram & Sons, New York, was scheduled last week to re- sume a TV campaign apparently de- signed to show that a good actor has many parts to play — even if they're all in the same commercial. The film, through Lawrence C. Gumbinner Advertising Agency, New York, planned to present a one- minute playlet involving five wine- all played by campaign, for drinking characters. Ken Harvey. The Cherry Kijafa, is scheduled to run in prime time for eight weeks. The comic spot is similar to one aired last year in New York and Chicago. This year, the first playlet will be seen in Los Angeles, Boston and Miami, while the new Ken Har- vey commercial is slated for pres- entation in New York and Chicago. commission announcement said, the FCC wants to hear oral argument before making a decision. The House Communications Subcom- mittee, however, begins consideration this week of several bills that would take the decision out of the commis- sion's hands by preventing the agency from limiting the length and number of commercials (story, page 50). Representative Walter Rogers (D- Tex.), subcommittee chairman, is the author of the first bill introduced on the subject (HR 8316). He and Rep- resentative Oren Harris (D-Ark.), chairman of the House Commerce Committee, are among a number of congressmen who have been sharply critical of the commission proposal. The commission left open the possi- bility that members of the public or spokesmen representing audience groups may be allowed to present their views. Commission officials said a decision on this will be made after all the re- quests for time have been received. The commission expects to get many re- quests from broadcasters and advertis- ers. Some officials also think it likely that members of Congress may appear. A number of senators and representatives filed comments in the proceeding. Persons interested in participating have been requested to notify the Sec- retary of the Commission by Nov. 12, setting forth their position and the amount of time they wish to argue. The oral argument order is an out- growth of a proposal made by Chairman E. William Henry in his speech before the International Radio & Television Society, in New York on Sept. 24 (Broadcasting, Sept. 30). He said then he would favor a face- to-face meeting between the commis- sion and representatives of broadcast- ing stations, networks, program pro- ducers and advertisers as a means of providing the commission with informa- tion that would help the agency in reach- ing a decision. The proceeding began May 17, with a notice of proposed rulemaking which set forth as one possibility the adoption of rules embodying the commercial time limits contained in the NAB tele- vision and radio Codes of Good Prac- tice. 38 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 100 animated 5-minute cartoons in full color created by Max Fleischer, produced by Hal Seeger and directed by Myron Waldman . . . featuring the hilarious voices of Larry Storch and presenting the most refreshingly new and highly entertaining characters . . . KOKO, KOKETTE, KOKONUT and MEAN MOE ... all delightful creations, animated with real photographic backgrounds for the delight of every kind of audience. "Out of the Inkwell" is definitely out of the ordinary. To find out for yourself, we invite you to screen a sample of this great new cartoon series. Your nearest Seven Arts' sales office is listed at right. SEVEN ARTS ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue Yukon 6-1717 CHICAGO: 4630 Estes. Lincolnwood, III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks. Calif. STate 8-8276 TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4-7193 Distributed outside of the United States and Canada Cable: SEVENLON London Look what's coming up from Seven Arts! OUT OYTHE / INKWELL RAB, NAB agree to joint study, but— COLLINS HITS STAFF LETTER TO BOARD, SENDS ONE OF HIS OWN A very brief announcement was made jointly by NAB and RAB Thursday (Oct. 31) that they had reached an agreement to conduct a joint study of radio audience research methodology. But behind the four-sentence public statement lies a complicated story, cen- tering around LeRoy Collins, president of the National Association of Broad- casters, and his top staff officers. The finish has not been written as yet and the Radio Advertising Bureau is wait- ing in the wings for ratification of the agreement by the NAB board. The agreement was reached early last week before Governor Collins had returned from Florida, where the NAB held its fourth fall conference 10 days ago (Broadcasting, Oct. 28). On Tues- day, a three-page letter over the sig- nature of NAB Vice President Howard Bell (on behalf of Donald McGannon, chairman of the NAB Research Com- mittee who was in Europe) and pre- pared by the NAB staff was mailed to all NAB board members giving the details of the joint study as it was to be conducted and supervised. In this letter, Mr. Bell informed the board members that if the NAB had not received word to the contrary by Thursday the association would assume approval of the joint research project. This angered many of the board mem- bers and, evidently, Governor Collins when he returned to his office last Wednesday. Governor Collins wired the 43 NAB board members telling them to ignore the Bell letter and saying a corrected version of the agreement would follow. The second letter, signed by Gover- nor Collins, also corrected objectionable features of the pact as outlined in the Bell correspondence. Substantial oppo- sition to the first form had arisen rapid- ly on the grounds it displayed a "mutual distrust" between the NAB and RAB and, consequently some felt the research project was doomed from the start. New Deadline ■ Under the Collins letter, board members are given until this Thursday (Nov. 7) to vote on the agreement. If approved, public release of the terms will be made. Last week's brief announcement was made to put an end to "speculative stories," the Bell letter said. The broad purpose of the study is to "vigorously attempt, in the most pro- gressive way available to us, a solution to the problem of measuring individual radio listenership." The study is budg- eted at $200,000, with both associations to put up $75,000. RAB is to raise the rest from outside sources. NAB is committed to spend no more than $25,000 during its current fiscal year, which ends March 31, 1964. The board was told these funds will come out of the current appropriation for the research committee. The study will be segmented and re-assessed at the end of each stage and either party may drop out at any time without further com- mitment. The original Bell letter said either side could quit "without prejudice" or "criticism" but this was deleted from the Collins draft. A special 10-man steering committee will be named to conduct the actual study and will decide the various proj- ects to be undertaken. The NAB and RAB will each have five representatives on the committee, which will name its own chairman from outside the steering group. Public Speaker ■ As originally de- tailed, only the chairman of the steering committee was authorized to make any public statements, speeches or give in- terviews to the press. Other members were prohibited from speaking to news- men without prior approval of the chairman. This provision was deleted entirely from the revised Collins letter, and no mention was made of future public statements. With the joint announcement Thurs- day, RAB and NAB apparently have successfully ended seven months of ne- gotiations which began with the NAB convention last April. At that time, the RAB announced its plans for a study of radio methodology and invited the FM sells a window How do you go about selling a drive-in bank window? Advertise it on an FM station, of course. At least that was the successful tactic decided on by the Hickman Mills Bank of Kansas City, Mo. The bank, nearing completion of a remodeling program which had added four new drive-in units, found that one of its old windows was expendable. Since it has a daily spot contract with kmbc-fm Kansas City, Hickman decided to pitch the window on the station. Although it was admittedly a product of rather limited appeal, an official of another bank in the city heard the spot and promptly bought the unit. NAB to participate, administratively and financially (Broadcasting. April 8). The RAB has met periodically with the NAB research committee, headed by Mr. McGannon of Westinghouse Broadcasting Co., since then. Through- out the negotiations, the NAB demand- ed specifics from the RAB which, as a result made various changes in planned approaches and goals. Mr. McGannon left for Europe after the negotiations with RAB were completed last Monday and was not involved in the intramural activities within the NAB. Voices On High ■ Edmund C. Bunk- er, president of RAB, had high praise for all at the NAB connected with the negotiations in a Friday (Nov. 1) speech to the Oregon Association of Broadcast- ers in Portland. Mr. Bell also spoke to the OAB. ". . . Having had exposure to the inner workings of NAB in the past few months, because we have been dis- cussing a team research project with them, I have perspective on the NAB operations which I would like to share with you," Mr. Bunker said. "First I would like to say something very sincerely about Governor Collins and make a suggestion to broadcasters about how to best employ his substantial talents. Roy Collins is a man of sur- passing honesty. The way to work with a man who fights for his convic- tions as affirmatively as Governor Col- lins fights for his is through straight- forward appeals to the facts. "I would like to add that in our conversations with the NAB staff we have been similarly impressed. Vin- cent Wasilewski (executive vice presi- dent), Howard Bell, and Douglas An- ello (general counsel) are a tremendous- ly capable group of industry executives. I mention them only because these are the individuals with whom we have been most in contact. "I feel, too, that the industry may be unaware of the tremendous burden which the NAB Research Committee has shouldered. Under the direction of Donald H. McGannon, this committee has undertaken work which could be a fulltime job and more than that. "We have been vigorous in making suggestions in the past. We will con- tinute to make suggestions when neces- sary but we of RAB want to publicly recognize as well the spirit of industry service which the NAB Research Com- mittee and Don McGannon's efforts represent. We think, too, that the com- mittee is fortunate to have as its re- search counsel Melvin Goldberg." 40 (BROADCAST ADVERTISING) BROADCASTING, November 4, 19S3 FAMILY TREAT WITH SALES PUNCH As a family special, Podrecca's Piccoli Threatre will be a sure hit with grown-ups and growing- ups. Rich, exciting entertainment . . . unique among marionette shows . . . internationally famous! Dick Clark hosts this full-color hour special. If you want to pull the strings that will command audience attention and move adver- tisers—writeorphone nowforan audition print. Also inquire a bout the other programs available through Tri- angle Program Sales. Such specials as: "This is America", "Frontiers of Knowledge" and Triangle's motor racing films. TRIANGLE STATIONS PROGRAM SALES TRIANGLE PROGRAM SALES • 320 PARK AVENUE • NEW YORK 22, N.Y. • 212 - HA-1 - 2770 OPERATED BY THE RADIO -TELEVISION DIVISION OF TRIANGLE PUBLICATIONS, INC. Candy is dandy with smart TV art Peter Paul, candy firm in Nauga- tuck, Conn., through Dancer-Fitz- gerald-Sample, New York, has launched a nationwide TV spot cam- paign that will feature a series of commercials filmed by noted motion picture cameraman James Wong Howe. The Howe spots, one each for Peter Paul Mounds, Almond Joy and Almond Cluster, will be included in the campaign later this year in more than 137 markets. (The cur- rent drive, which started Sept. 15, is expected to run through next April.) Mr. Howe, who does his com- mercial filming exclusively for Sutherland Associates, New York, is noted for film work in such movies as: "The Rose Tattoo," "Body and Soul," "Picnic" and "Hud." Why commercial TV photography after 40 years of feature work? Mr. Howe is quoted: "I find that there are many fresh, creative minds working closely together to produce in a short space of time a film that tells a story with many scenes of photographed images." Veteran cinematographer James Wong Howe checks lighting during shooting of commercial Paul candy. for Peter Data Inc. explains all-media research Data Inc., New York, which went into the field two weeks ago with its new national all-media consumer-audi- ence profile survey, last week explained just what the study will be measuring. The company describes the research project as "the largest single personal interview consumer study ever con- ducted by a private organization." Data Inc. intends to reach 17,000 households and approximately 40,000 individuals with its questionnaires, which will be directed at all family members over 15 years old. The firm is not new in the area of consumer-media research. A radio study conducted by Data Inc. for wtop Washington related the audience of six area stations to product ownership and use in small appliance and food and 42 (BROADCAST ADVERTISING) drug categories (Broadcasting, Feb. 18, 1963). The study will correlate consumption in 50 product categories including brand preferences with media exposure to include daytime and nighttime net- work TV, local TV, AM and FM ra- dio, magazines, daily newspapers and Sunday newspapers and supplements. Three Categories ■ Data Inc. is breaking the study into three principal categories for survey purposes; national, top 30 markets and local studies, al- though purchase of portions of the re- search, according to the company, will be on a more flexible basis. The research will be done with a "replicated" probability sampling tech- nique. That is, at least two samples based on demographic considerations will be tallied separately as a check on sampling error. Phillip Wenig, Data Inc. president, describing the geographic breakdown of the survey, said there would be a heavy over-sample in the top 30 markets. He explained that interviewing technique would vary with the medium involved. Television viewing will be measured by a "viewed yesterday" roster recall method. Individual station viewing will be broken down into six time segments and cumulative audience data by pro- gram will be available. In the case of local prime time TV viewing, informa- tion will be gathered on a seven-day basis, also using roster recall. Radio Listening ■ Audience exposure to AM and FM radio will be reported by time segment and cumulative listen- ing and, for AM, by place of listening for individual stations. Product infor- mation to be obtained over the four- week period of field research includes purchase, ownership, frequency of use, intention to buy and brand preference information. The study will qualify data by 16 demographic considerations. Cross tab- ulations indicating "product brand shares; profiles of heavy and light prod- uct users, and/or the effects of heavy and light media exposure on product ownership and intent to purchase," are also explained as available data. Mr. Wenig said results of the na- tional study would be ready in early February; the 30-market analysis and local information in the following two months. He said a single data break in the survey could be priced as low as $375. Cost of all collated information in the national portion of the study would be approximately $20,000, but Mr. Wenig explained that probably no subscriber to the survey would be interested in so wide a variety of information. Agency appointments... ■ The Prudential Insurance Company of America, Newark, N. J., appoints Tucker Wayne & Co., Atlanta, Ga., and Jacksonville, Fla., to handle regional advertising for the company's South- Central home office. Prudential is rep- resented nationally by Reach, McClin- ton & Co., New York. ■ James A. King Corp., manufacturer of cosmetics and perfumes, appoints Arthur Roberts & Hill, New York. ■ Heusch-Bennett Ltd., U. S. distribu- tor for Majorica simulated pearls, names Danoff & Sach, Los Angeles, as agency, succeeding Albert Woodley Advertising, New York. Advertising will start in December in women's mag- azines and will initially be confined to the print media, with radio-TV being considered for use at a later date. ■ ABC Radio has named Smith-Green- land Co., New York, to replace the Harris Breitner Advertising Corp. BROADCASTING, November 4, 1963 I 9 / THE ARGUS-EYED SET AT COLUMBIA Argus Camera recognized a good thing when it saw it in South Carolina, and snapped it up: a new urbanization growing with a newly diversified economy, a dramatic renaissance in education which makes good employees of native stock, and many other advantages to be found in this growing State, where personal income has nearly doubled in ten years. So Argus came and liked it. So did many others, including Du Pont, Elgin, General Electric, Utica Drop Forge, Smith-Corona Marchant, U.S. Rubber, Allied Chemical — to drop only a few names. WIS Television reaches two-thirds of surprising new South Carolina, and knows its progres- sive people — knows their preferences, habits, needs — after 33 years of operating broadcast facilities in the hub-like capital city. This is why WIS Television is the priority station in South Carolina. WIS TELEVISION Columbia, South Carolina CHARLES A. BATSON, MANAGING DIRECTOR a station of the broadcasting company of the south -«BCS^- g. Richard shafto, executive vice president r WIS television: Channel 10, Columbia, S.C. • WIS radio: 560, Columbia, S.C. • WSFA-TV: Channel 12, Montgomery, Ala. All represented by Peters, Griffin, Woodward, Inc. AGENCIES CRITICAL OF FCC PLANS 4A's Crichton tells IRTS meeting that survey of agencies finds them opposed to more government control of radio-TV Advertising agencies generally are critical of the FCC's views and pro- posals that would expand government controls over the broadcasting industry, John Crichton, president of the Ameri- can Association of Advertising Agen- cies, told a "newsmaker" luncheon of the International Radio and Television Society in New York last Wednesday (Oct. 30). In a speech titled "Broadcasting Problems — An Agency View," Mr. Crichton covered a variety of topics, including licensing of networks, polic- ing of rating services, the fixing of com- mercial time limitations, the new op- tion time rule, overcommercialization and product protection. He stressed that he had questioned a "wide range" of 4A member agencies to gather his viewpoints, but noted at the outset that "there is no consolidated and clear-cut agency view regarding broadcasting." He outlined agency viewpoints on various subjects as follows: 1. It is a general viewpoint that the FCC should not exercise expanded con- trols over advertising and programing. 2. It is a general view that networks should not be licensed. 3. More than half the agencies are opposed to the FCC's fixing commer- cial time limitations, believing that this is a responsibility of the broadcasters and should be exercised by them. 4. A substantial majority of agencies believe the government should not police rating services, and that the in- dustry should do the job. 5. There is a "deep and continued concern" over the combined problem of overcommercialization, insufficient product protection, clutter and insuffi- cient separation of commercials. 6. Agencies are about equally di- vided as to whether the additional UHF stations will be beneficial or detrimental to advertising. 7. In general, agency opinion is that the new option time rule will not affect clearance for the shows in which they are involved currently, but that the effects will be felt in the 1964-65 sea- son. "While the agencies tend to believe the FCC should not be controlling pro- graming or advertising, should not be licensing networks and should not be fixing commercial time limits, a sub- stantial minority of agencies tends to believe that governmental intervention in these areas may be the only solu- tion," Mr. Crichton observed. He offered the view that this minor- ity opinion has arisen because of two developments in TV in recent years: one is a trend removing agencies from the programing area and the other is the present "commercial practice," which has led to clutter and reduced product protection. Opposes Henry's Thesis ■ At the out- set of his speech, Mr. Crichton took issue with a talk made by FCC Chair- man E. William Henry before a recent IRTS newsmaker luncheon. He noted that Mr. Henry had asserted the need for having a written standard of over- commercialization. Mr. Henry, he noted, had expressed doubt that the operation of a free market would dis- pose of the problem and had asked again for an expression of industry opinion on the advisability of using the NAB Code standards as a base for the FCC standards (Broadcasting, Sept. 30). But Mr. Crichton claimed that Mr. Henry had not commented on two sig- nificant aspects of overcommercializa- tion. He noted that many stations with heavy commercial loads also "com- mand leading shares of the audience," meaning that the audience obviously is willing to undergo a substantial amount of commercial exposure in order to have the programing. The other, he said, is the economic burden of many radio stations "induced by the FCC's. free-wheeling granting of licenses in the belief that a large number of stations Ivy League house An ABC Radio account execu- tive, Robert Fountain, is proving that he is a man with faith in the product he sells. Mr. Fountain, in an effort to sell a house in New York's Westchester county, pur- chased time in a broadcast of last Saturday's (Nov. 2) Dartmouth- Yale football game on wicc Bridgeport, Conn. Mr. Fountain based his spon- sorship on the premise that the game's Ivy League listeners were prime prospects for the house. With an organ background, the comic-dramatic commercial start- ed as a deep-throated announcer said: "Can a pretty, white house in the country really find happi- ness with a growing family from the city?" would serve the public interest through a diversity of programing." With the exception of FM grants which Mr. Crichton asserted has re- sulted in programing that has been "distinguishing and rewarding," he ex- pressed doubt that the licensing of many radio stations had produced "di- versity of programing." He commented that "we have survived Top 10 and sing-a-long programing and now are deep in Hootenanny Hollow." "What did happen [in radio] was that market after market was subjected to economic chaos," Mr. Crichton de- clared, "and the cheap spot and the overloaded commercial became a fix- ture." FCC 'Myopia' ■ One result of the "FCC's myopia" was to "diminish dras- tically" radio's force as a national ad- vertising medium, Mr. Crichton con- tended. He added: "When the commission contemplates the addition of a good many UHF sta- tions, has it considered the radio ex- perience? Does it apprehend that there may be no great change in diversity of programing, but that some severe eco- nomic effects may follow?" He criticized the FCC for what he called its "insistence on whittling away at the power of the networks." He termed it an "irony" that an agency representative should defend the net- works, who "are represented in agency circles as the 'Three Sisters' in 'Mac- beth.' able to change form at will, possessed of invisible power and oracu- larly opaque about the future. "Still, most agencies find the FCC's insistence on abolition of option time disquieting," Mr. Crichton explained. "They do not believe that good local programing will miraculously emerge to fill the gap. In most local markets, licensees have had from 13 to five years to develop local talent and local shows. In general — speaking of television — they have developed little. Perhaps because there is little to develop. The suspicion of the agency business is that option time now freed will become either reruns of old and dreary movies or a new happy hunting ground for syndicated films." He quoted Richard A. R. Pinkham of Ted Bates & Co. as saying that the elimination of network option time may have the effect of making the networks incapable of delivering ade- quate lineups to advertisers. Mr. Crichton commended the net- works for having been "the fount of 44 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 4A's Crichton Agencies against increased control programing experimentation and public service pioneering." While option time probably will not have serious effects on networks and agencies until next year, he said, he expressed the hope the FCC would examine its decision in the area carefully and be "willing to re- verse itself if no positive good results from its decision." On the subject of overcommercializa- tion, however, most agency executives agree with Chairman Henry, Mr. Crichton stated. He reported their feel- ing is that overcommercialization and clutter has resulted in "serious vitiation of the advertising message." Mr. Crichton emphasized that the economic health of the broadcasting in- dustry is "very good," with television having racked up $1.3 billion in total time sales in 1962. He noted that sales are concentrated in relatively few mar- kets, and that the commercial practices of a relatively few stations — 14% — in a cluster of markets can be decisive be- cause they account for anywhere from 39.7 to 57% of total television dollar volume. "In other words, it is not an industry which needs to be desperate for the last marginal dollar and it is not an indus- try where substantial change need be impeded because of the far-flung loca- tion of stations; the fact is that a rela- tively few markets carry such high pro- portion of total volume as to make change relatively simple." Cost Concern ■ The concern over clutter and overcommercialization comes at a time when there is an all-time high interest in improved measurement of ad- vertising impact, Mr. Crichton contin- ued. He reported that many agency ex- ecutives repeatedly have raised ques- tions as to the advertising values of ra- dio and TV investments in a time of rising broadcast costs. "There is a deep concern in the agen- cy business that out of the present dis- cussions involving research service will come improved research facilities and performance," Mr. Crichton declared. "We believe it is logical that the facil- ities for implementing this concern are used, and we think the Advertising Re- search Foundation has both the technical expertise and the objective viewpoint." Broadcasters need more imagination LOEVINGER CITES ALTERNATIVES TO AD LIMITS, HITS FCC, TOO Imagination is the key to solving many of the problems now confronting the broadcasting industry, FCC Com- missioner Lee Loevinger last week told the Oregon Association of Broadcasters, but it is, alas, all too rarely exhibited by either broadcasters or the commis- sion. Addressing the OAB at the Portland Hilton hotel Friday (Nov. 1), the FCCs newest member chided broadcasters for failing to suggest alternatives to the commission's proposed adoption of the commercial time standards of the Na- tional Association of Broadcasters and urged the commission to "exercise im- agination and flexibility in its approach to the problems of broadcasting." He focused specific attention on the FCCs program reporting forms, now under review (see story page 76). "I can think of at least three" alterna- tives to the commercial time rulemak- ing, Mr. Loevinger said, "and I do not doubt that those more familiar with the industry may be able to think of many more." He first suggested that "instead of adopting a particular version of the NAB code" the FCC could implement a rule that programing "would not be considered in the public interest" if the nonbroadcast segment of a station's programing failed to meet the NAB code current at the time. "This," he said, "would permit flexibility and change from time to time." Mr. Loevinger also noted that time standards might be established which could be "considered as prima facie or presumptive specifications of the public interest but . . . not conclusive or com- pelling. This would permit flexibility and adaptation to cases which require special standards." He tied his third suggested alternative to the contemplated changes in the program form. With more orderly in- formation available to the commission, the agency could require "every broad- caster, in effect, to prescribe his own code in his program proposals at the time of application for renewal or transfer. This would require some- thing different from the present pro- gram questionnaire form, and would imply that the proposed performance be BROADCASTING, November 4, 1963 45 specified in terms of maximum com- mercial content and minimum news and public service content." Decimal Points ■ Although he denied espousal of any of his alternatives, Mr. Loevinger did say the commission shouldn't "demand an accounting for every fractional deviation from the pro- gram prospectus. ... It would be more practical and effective to require an applicant to specify a maximum amount of time for commercials and hold him to such a representation." Mr. Loevinger said the categories used by the commission in evaluating stations' programing "appear to me to be relatively meaningless. They seem to be based upon differences which, whatever their importance might once have been, have no relationship today to program quality, service to the pub- lic or any matter more significant than statistics. . . ." The present program forms inquire after number of commercials only, Mr. Loevinger noted, and the commission should now concentrate on getting in- formation about the actual time devoted to commercials. The forms "should be revised in the near future," he said, and "I believe that the other commission- ers agree with this conclusion, and the only obstacle to immediate revision . . . is the difficulty of agreeing on the ROCHESTER IS A "MUST- BUY" IN NEW YORK STATE PER HOUSEHOLD INCOME* * ROCHESTER: $8356. National Rank, 16; New York State, 2. Syracuse: $7790. National Rank, 35; New York State, 4. Buffalo: $7658. National Rank, 40; New York State, 5. \ Albany -Schenectady-Troy: $7277. National Rank, \ PER HOUSEHOLD RETAIL SALES* New York State, 7. V \ Copyright 1963 Sales Management Survey of Buying Power. Further reproduction is forbidden. \ \ National Rank, 44; New York State, 2. * ROCHESTER: $4860 Syracuse: $4409. National Rank, 119; New York State, 5. \ \ Buffalo: $4103. National Rank, 181 ; New York State, 11. \ Albany-Schenectady-Troy: $4275. National Rank. 151; New York State, 6 WHEC-TV AttMUSTBUYi E L OOHEMR The ARB estimates for Feb-Mar. and May-June, 1963, award us most "total homes" average, from 9:00 a.m. to midnight, Monday through Sunday.* Our strong CBS schedule, outstanding local news coverage and program- ming, and heavy station promotion are responsible for this excellent position in the rich Rochester market. In New York State— you need ROCHESTER In ROCHESTER-you need WHEC-TV WHEC -TV CHANNEL 10 ROCHESTER, N. Y A GANNETT STATION • BASIC CBS • REPRESENTED BY H-R (*)Audience measurement data are estimates only— subject to defects and limitations of source material and methods. Hence, they may not be accurate of the true audience. items and information that should be required." Much of Mr. Loevinger's speech was devoted to themes first stated in ad- dresses at Lincoln, Neb. (Broadcasting, Sept. 2), and before the Federal Com- munications Bar Association in Wash- ington (Broadcasting, Sept. 16). Mr. Loevinger last week again touched on ownership diversification, the FCC's need to stay out of program control and the great burden of the commission's workload. Pertinent to the workload, Mr. Loev- inger had these suggestions for revis- ing commission procedures: ■ Delegate more authority to the bureau chiefs. They are formally in possession of this power, but over the years the FCC has saddled them with "so many limitations and detailed in- structions . . . that an inordinate num- ber of trivial matters are presented to the full commission." ■ Interlocutory and procedural ap- peals should be discouraged. While "important matters" should of course come before the commission, far too many now take up the commissioners' time. ■ Summary proceedings should be established for cases which demand a hearing but do not involve major issues. ■ Reforms should be adopted which would speed the commission's proced- ures. Mr. Loevinger specifically sug- gested that the FCC adopt the rules of civil procedure applicable in the federal district courts in adjudicatory matters. Eldon buys Triangle series for 41 stations The auto racing package, The Big Four, being distributed by Triangle Program Sales, was bought last week for programing in 41 markets by toy manufacturer, Eldon Industries. Eldon's agency is Klau-Van Pietersom-Dunlap, Milwaukee. The series will consist of half-hour color films of the annual auto races at Nassau Speed Week. Sebring, Watkins Glen and Little Indie in Langhorne, Pa. Included in the buy were Triangle stations wfil-tv Philadelphia; wnhc-tv New Haven. Conn.; wnbf-tv Bingham- ton, N. Y.; wfbg-tv Altoona, Pa.; kfre-tv Fresno, Calif., and wlyh-tv Lancaster-Lebanon, Pa. Qualitative data leads purchase criteria list A survey conducted by Trendex among agency media personnel indi- cates that qualitative information is used by most timebuyers as the single most important criterion most of the time in making a broadcast purchase. The study, commissioned by the Boil- ing Co., was conducted among media 46 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 And BEELINE RADIO KMJ is also the way to reach the nation's =1 agricultural county. Fresno county is a prime California market. It can be picked up by over a million people who has people with buying power — the people come to Yosemite each year. So remember you want to reach with your sales message. KMJ, one of four Beeline stations — the key to And smart advertisers buy Beeline Radio KMJ California's rich inland valley and Western to do that job. As a dividend, your message Nevada. McCLATCHY BROADCASTING COMPANY PAUL H. RAYMER CO. • NATIONAL REPRESENTATIVE KOH • Reno KFBK • Sacramento KBEE • Modesto KMJ • Fresno BROADCASTING, November 4, 1963 47 Cash, Bunker predict billing upswing IBFM HEARS FORECAST OF $2.2 BILLION IN TV BY TOP 100 BY 1970 Forecasts of substantial gains in both radio and television billings were of- fered to the Institute of Broadcasting Financial Management last week at its annual meeting, held Monday through Wednesday (Oct. 28-30) in New York. Norman E. Cash, president of the Television Bureau of Advertising, re- ported estimates of an 11% gain in national TV advertising commitments this year, predicted another 5 to 10% increase next year and anticipated that TV's 100 biggest spenders alone would be putting $2.2 billion, and 65% of their budgets, into television by 1970. President Edmund C. Bunker of the Radio Advertising Bureau, reporting on a pilot study which he said holds out promise of success for the RAB-Station Representatives Association plan to col- lect data on spot radio spending by ad- vertisers, also disclosed that a survey of RAB member stations indicated their spot billings this year will exceed last year's by 14% (story page 40). Next Year: 8% ■ In the television forecasts Mr. Cash said TvB expected that total billings — net expenditures for time and talent — would rise 8% next year to $2.2 billion. He broke this esti- mate down: local, $350 million, up 8%; national spot, $775 million, up 10%, and network, $1,092 million, up 5%. These figures, he reported, are TvB projections from estimates made by McCann-Erickson. He noted that McCann-Erickson has estimated that national TV — network and spot — will record an 11% billings gains this year over 1962, as compared to a 6% gain for all national media and a 5% increase for national and local media combined. Looking ahead, he predicted that by 1970 television's top 100 advertisers will be spending 145% more in TV than they did in 1960— $2.2 billion in 1970 as against $0.9 billion in 1960. This gain, he said, would compare with a 100% increase expected in total invest- ments in all measured media during the same decade. A subsequent speaker at the IBFM meeting questioned the value of long- FCC Commissioner Lee Broadcasters' freedom range radio-TV projections based on national economic factors. The speak- er, Dr. Frederic Stuart of the Hofstra College economics department, dis- counted the relevance of long-range forecasts of the nation's economy as a worthwhile pursuit for economists, es- pecially those working for broadcasting interests. "Outside of the fact that such predic- tions are usually wrong anyway," Dr. Stuart said, "the state of the country's overall economy often is not reflected in broadcast revenue. In some past re- cessions," he said, "one cannot see broadcasting following the general busi- ness trend." Lee On Fairness ■ FCC Commis- sioner Robert E. Lee, addressing the IBFM conference Wednesday, said the essential guide to broadcasters in the areas of fairness and equal time should still be the commission's June 1, 1949 report, but updated with certain clari- fications. Commissioner Lee said the broad- casters freedom in this area stems from the assumption that as a licensee, a broadcaster is expected to be "an expert on the needs of his community." The method of ensuring fairness, he as- serted, should be left to the licensee. He said that "I cannot define fairness any more than I can define public interest." Expression of an editorial viewpoint by a station does not necessarily require provision of a precisely equivalent peri- od of time for an opposing position, he suggested. Rather, he said, in consider- ing complaints about a station's com- pliance with the fairness doctrine the commission ought to take into account the performance of the station in pre- senting opposing sides of issues over a period of time. Upsetters Of The Status Quo ■ Frank P. Thompson, chairman of the public affairs committee of the Na- tional Community Television Associa- tion, called on the broadcasting indus- try to recognize benefits derived from personnel at timebuying and executive levels at 35 agencies in New York. It furnished 56 usable responses. The weight attached to qualitative data by buyers, according to Richard Koenig, vice president of Boiling, is confirmed by the survey. Though replies varied, the consensus was that buyers considered qualitative data the essential yardstick most of the time. For example 21.4% of the re- spondents said they considered qualita- tive data "essential" in 90% to 100% of their purchases, and 12.5% con- sidered this information important in 50% to 60% of their buys. To a question on whether buyers are using more qualitative data than previ- ously, 62.5% answered affirmatively. A larger percentage — 84% — said they felt there was a definite trend emerging in the use of such data. Other responses high-lighted the value of such informa- tion to the buying process. Mr. Koenig noted that buyers' com- ments stressed that qualitative factors usually were considered by buyers only when choosing between stations which were fairly competitive with one another. He added that if a station were a "dominant first," it usually will be bought, irrespective of its qualitative ranking. FRC&H gets Glamorene Glamorene Inc., Clifton, N. J. has appointed Fletcher Richards, Calkins & Holden, New York, as agency on its estimated $1 million account. The ac- count moves from Riedl & Freede, Clifton. Glamorene, a manufacturer of rug and floor care detergents, plans radio and TV spot following an initial print campaign in its advertising plans. 48 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 Bunker produces spot radio figures from N.Y. pilot study Preliminary figures from a pilot study of expenditures on New York City radio stations for the second quarter of 1963 indicates an invest- ment of approximately S10 million by national, local and regional adver- tisers.. Edmund C. Bunker, president of the Radio Advertising Bureau, said last week. Results of the pilot study, revealed by Mr. Bunker at a meeting of the Institute of Broadcasting Financial Management in New York last Mon- day (Oct. 28) (story page 48), showed that 212 national and regional ad- vertisers spent about S7.5 million on spot radio in New York in the first quarter of 1963 with local advertisers allocating the remainder. The study is proving that the radio industry ''can supply these bad- CATV systems and to unite with com- munity antenna operators in a fight against government control. Mr. Thompson was one of four panelists representing smaller but grow- ing elements of the communications in- dustry— CATV, pay TV UHF TV and FM radio — who described growth prospects of their media. Mr. Thompson estimated the num- ber of cable systems now in operation in the U. S. to be 1,140, these serving approximately 1,368,000 homes. As an example of benefits to TV operators he noted that the Westinghouse TV sta- tions receive a bonus coverage of ap- proximately 107,400 homes from CATV systems. Looking to the future, Mr. Thomp- son called community antenna opera- tors the '"most logical people to build and operate UHF stations in small mar- kets." He also noted an easy adaptabil- ity of existing cable systems to subscrip- tion TV operations of the future. John H. Pinto, vice president of RKO General Phonevision, which operates Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Alexander Film Co., Colorado Springs. Bubble-Up (soft drink): 15-60's. 15-20"s. five 8's for TV. Agency: Campbell-Mithun, Minneapo- ly needed spot dollar figures on a cooperative basis," Mr. Bunker said. He noted that in recent years spot radio expenditures have not been available, although network and spot TV and newspaper and magazine figures are compiled. Mr. Bunker said if billings during the last six months of 1963 continue at the second quarter levels, spot radio in New York will increase 10^ over last year. He added: "The apparent increase in spot billing for New York is reflected by RAB- member radio stations throughout the U.S. In a survey of our mem- bers, we found that the average sta- tion reported a 14^ increase in business, 1963 versus 1962. Of course, we have no way of knowing how nonmember stations are doina." the Hartford, Conn., subscription TV project, said recent attacks on pay TV indicate that pay TV is taking hold. He discounted fears of established broad- casters that pay TV" would eat into their profits or their programing talent. "Television," he said," was a far big- ger threat to radio than pay TV is to television, and TV did not destroy ra- dio." He acknowledged that television sports events would gravitate toward pay TV, but said that rapidly increas- ing sports prices will be forcing spon- sors out of the sports market anyway. "We don*t expect our subscribers to watch all the programing we offer," he said. "We would be pleased if they spent an average of S1.25 a week." William L. Putnam, president and general manager wwlp(tv) Springfield Mass.. and chairman of the Committee for Competitive Television, estimated that 1.000 television stations would be on the air within 10 years and said that this would probably be considered a "conservative"" estimate. Mr. Putnam said a principal factor in this predic- lis. George Zimbelman. agency producer. Alberto-Culver (New Dawn hair color): three 30's for TV. Agency: Compton. Chicago. Marge Corboy. agency producer. Curlee Clothing. St. Louis (men's suits); six 45's for TV. Placed direct. First National Bank of Denver (bank service); two 10's. one 20 for TV. Agency: Mark Schreiber Advertising. Denver. Mark Schreiber. agency producer. Jefferson Productions. 1 Julian Place. Charlotte 8. N. C. Procter & Gamble (Dash detergent, one 60 for TV. Agency: Dancer-Fitzgerald-Sample, New York. Stanback Co.. Salisbury. N. C. (3 for 5 head- ache powder): one 60 for TV. Placed direct. He explained the details of the pilot project: stations submit their billings figures to the accounting firm of Peat, Marwick & Mitchell, New York, and there are assurances that individual station figures will not be seen by competing stations or R\B. The project, which is being con- ducted by RAB with the cooperation of the Station Representatives Asso- ciation, will solicit the cooperation of stations in "about the top 10 mar- kets,"' Mr. Bunker said. "To compile the remainder, we are asking individual station repre- sentative firms for their cooperation." Mr. Bunker reported. "Most repre- sentative firms have agreed to supply the monthly billings figures; many already are doing so." tion is program product availability". And. he added "there is very little room for a fourth network on a full service basis." "I believe," he said, "that UHF tele- vision will be activated and developed not by the major multiple owners . . . but by smaller independent operators." The research problems faced by FM operators were recounted by James Schulke. president, National Association of FM Broadcasters. Mr. Schulke esti- cated FM homes to range between 22 and 25-million instead of the "generally accepted"' 16 million figure. He called again for separate consideration of problems facing AM and FM in re- searching audiences. New officers of IBFM elected at the conference were Richard M. Thomas, treasurer of Goodwill Stations, presi- dent, and Richard Percival, assistant treasurer, broadcasting division of Cowles Broadcasting, vice president. Thomas Carroll of Time-Life broadcast, former IBFM president, was elected chairman of the board. C. V. Barkley. producer. Owen Drug Co.. Salisbury. N. C; three 60's for TV. Agency: Dunnagan Advertising. Charlotte, N. C. John Dunnagan. producer. C & P Telephone Company of Virginia: one 60 and one 20 for TV. Agency: Cargill. Wilson & Acree. Richmond. Kenneth Calfee. agency pro- ducer. Pepper Sound Studios Inc.. 51 South Florence St., Memphis 4, RCA Whirlpool (appliances): one 60 for radio, jingle. Bud Smalley. production manager. Placed direct. Stephen Sizer. producer. Michigan Wineries Inc.. Paw Paw, Mich: one 60 for radio, jingle. Hub Atwood. production manger. Agency: Jones & Taylor. South Bend. Ind. John Philip, account executive. BROADCASTING, November 4. 1963 49 ROGERS WILL BE A FRIENDLY FACE FCC appears to be on defense at commercial limit hearing The atmosphere will be friendly for broadcasters Wednesday (Nov. 6) when the House Communications Subcomit- tee begins a three-day hearing on legis- lation to prevent the FCC from going ahead with its proposal to set standards on the length and frequency of com- mercials. The chairman and one member of the eight-man subcommittee have in- troduced the legislation and they are among the six members on record in favor of it. The FCC, main and almost only an- nounced proponent of the standards, will lead off with an appearance by Chairman E. William Henry, who is expected to maintain the same firm stand he took in a major speech before the International Radio & Television Society in New York (Broadcasting, Sept. 30). The commission has stood by its position despite mounting con- gressional attack, and last week an- nounced that it would hear oral argu- ments on its proposal Dec. 9 (story, page 38). Representative Walter Rogers (D- Tex.), subcommittee chairman and the first congressman to introduce legisla- tion to block the FCC move, said last week the agency's plan to hear oral argument "doesn't make any difference to me. . . "Our hearing goes to the root of the matter — who should determine whether such standards are necessary — Congress or one of its creatures, a regulatory agency." Representative Rogers dismissed any reference to the FCC's oral argument as defiant of Congress — "at least not right now." He revealed that Chairman Henry had let him know of the FCC's intentions well in advance of the public announcement. After the FCC testifies Wednesday, testimony probably will be all on the broadcasters' side. This is how the wit- ness list stood Thursday (Oct. 31) : ■ Nov. 6: Chairman Henry, mem- bers of Congress who wish to testify (none as of Thursday) and John Coyle, president, kvil-am-fm Dallas. ■ Nov. 7: Payson Hall president, Meredith Broadcasting Co.; John Hop- kins, president and general manager, kcop(tv) Los Angeles; and, tentatively scheduled, Jack Harris, vice president, general manager, kprc-am-tv Houston, and president of Association of Maxi- mum Service Telecasters. ■ Nov. 8: LeRoy Collins, president, National Association of Broadcasters; John Doerfer, former FCC chairman, representing the Maryland-D. C. -Dela- ware Broadcasters Association; Harry M. Thayer, president, wghq Kingston, N. Y.; Leo Hackney, president, kgvl Greenville, Tex.; Jim Terrell, general manager, ktvt(tv) Fort Worth, and Marshall H. Pengra, general manager, kltv(tv) Tyler, Tex. NBC, although not scheduled, said Peter B. Kenney, Washington vice presi- dent, would testify. The other networks said they would submit written state- ments. The Loyal Opposition ■ Although most of the subcommittee are on record as being sympathetic with broadcasters who oppose the FCC's commercial standards proposal, one member defi- nitely isn't. Representative John E. Moss (D- Calif.), generally conceded the subcom- mittee's toughest questioner, said last week he would vote "against any legis- lation that says to the FCC that they can't advance any reasonable regula- tions on commercials. . . Broadcasters have put a gross imposition on the lis- tening and viewing public." On the NAB voluntary, self-regula- RICHARD BURTON ROBERT RYAN ONE CAROLYN JONES 'he latest and greatest selection of feature motion pictures for first-run television MARTHA HYER tory commercial code, Representative Moss commented, "I would challenge that they have any effective regulation or control over commercials. Broad- casters," he said, "don't recognize the temper of the viewing audience — people are sickened." Broadcasters have vigorously op- posed the commercial standards pro- posal since it was advanced this spring i Broadcasting, May 20). Subcommittee members who have gone on record in sympathy with the broadcasters include Chairman Rogers, Representatives W. R. Hull Jr. CD- Mo.), Horace R. Korengay (D-N.C), J. Arthur Younger (R-Calif.), Glenn Cunningham (R-Neb.), James T. Broy- hill (R-N. C), and Oren Harris, CD- Ark.), chairman of the full Commerce Committee and an ex officio member of the subcommittee. Not only are the Republican mem- bers of the subcommittee 100% be- hind the antistandards legislation, but the Republican Congressional Campaign Committee has provided all GOP con- gressmen with a five-minute script for use in their home town radio and tele- vision reports. The statement supports the broad- caster position and calls the FCC plan "deadly . . . unfeasible . . . practically ruinous to small town broadcasters" and dangerous. Fels buys 'Jo Stafford' specials in 24 markets The sale by Independent Television Corp. of eight Jo Stafford one-hour musical specials to Fels & Co., Phila- delphia, in 24 markets was announced last week by Abe Mandell, ITC execu- tive vice president. Mr. Mandell noted that the regional sale to Fels plus previously announced transactions with Foremost Dairies and Ohio Bell will place the Stafford spe- cials in a total of 61 markets. The Fels buy, completed through the S. E. Zubrow Co., Philadelphia, includes New York, Chicago, Philadelphia, De- troit, Boston, Pittsburgh, St. Louis, Cin- cinnati, Buffalo, Baltimore. Milwaukee and Washington. The specials already have gone on the air in markets bought by Ohio Bell and will start for Fels and Foremost Dairies in early 1964. Antismoking spots planned The American Cancer Society indi- cated last week it planned to offer as public service promotion a series of radio and TV commercials being pre- pared that will contain antismoking testimonials by athletes. It also was noted, however, that the plans are in their initial stages and that stations will be "sampled" on their acceptance of the messages. The new campaign will be in news- papers and magazines as well as radio and TV. Among the athletes who are reported to be in the new campaign are Whitey Ford of the New York Yankees who last year was seen in testimonial commercials on behalf of Camel cigar- ettes. The campaign, for which Hocka- day Associates, New York, is the agen- cy, is designed to build the "image" of the nonsmokers. Zenith adding $1 million to record print budget Zenith Radio Corp., Chicago, which spends the lion's share of its multimil- lion dollar advertising budget in news- papers to sell radio-TV sets, announced last week an additional $1 million plum for print in a special six-week cam- paign to stimulate local, dealer traffic. The special six-week drive is over and above Zenith's already announced record-high fall print campaign, the company said, and represents the "greatest local concentration of adver- tising dollars ever allocated by Zenith for use in a six-week period." Why Zenith thinks so highly of news- paper advertising was explained two weeks ago by Erik Isgrig, advertising vice president of Zenith Sales Corp., in BUYING POWER and SELLING POWER you get both on WLIB You get the buying power of the nation's largest Negro Community whose last year's spendable income was in excess of $2.25-billion . . . and getting bigger every year. You get the selling power of WLIB, which has been the Number One station in this Community from sign-on to sign-off in every survey taken since 1955.* The combination is unbeatable. Small wonder WLIB has more national advertisers than all other Negro radio stations in Greater New York combined. * PULSE 310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW YORK a talk before the Audit Bureau of Cir- culations (Broadcasting, Oct. 28). He said Zenith spends 70% of both its national and local co-op dollar in newspapers because the medium tells what is "new," thus surrounds itself with "the greatest selling mood." News- papers also are "friendly" and provide an exciting "buy now" marketplace, he said, contending newspaper ads are merchandisable at the local dealer level "and you can't do this with radio or TV." Mr. Isgrig recalled that the late Com- mander E. F. McDonald of Zenith once said that what he didn't like about tele- vision was the commercial interruption when he was watching something inter- esting. Mr. Isgrig observed that "when you are reading the newspaper columns, you don't have to read the hemorrhoid ads until you want to." Ogilvy fires again at bad commercials David Ogilvy on Oct. 31 took off again after radio-TV commercials which hammer rather than charm, which inter- rupt important TV events and otherwise leave a poor impression on the listener or viewer. But this time, Mr. Ogilvy, board chairman of Ogilvy, Benson & Mather, had a network platform — he was interviewed on NBC-TV's Today show by Hugh Downs. Mr. Ogilvy's views which favor com- mercials that are informative and fac- tual, rather than combative, are well known — he's addressed advertising meetings with them and they are part of the contents in his new book, "Con- fessions of an Advertising Man" (Broadcasting, Sept. 23). Some of Mr. Ogilvy's comments on the program: "it pays to be polite and not to hit the consumer over the head . . . The consumer's not a moron — ■ She's your wife, and you must never insult her intelligence." He also thought jingles don't always make sense, and often cannot be understood. He warned, too, of what he called "the thinking minority" which has been irritated by overcommercialism and he said: "And what the thinking minority think today the voting majority are going to think tomorrow and we're all going to be in trouble." 'Policy letter' from WLW sets commercial limits An open policy letter describing wlw Cincinnati's approach to commercial "clutter" has been sent by the station to its advertisers. The letter cites wlw's policy on the number of commercials allowed and notes wlw spots are "not buried in a double or triple spot posi- tion." Steve Crane, vice president and gen- eral manager of the station, said the letter is the first of a series, which will outline the programs and policies of WLW. Role of Negro in TV discussed by N.Y. panel Richard A. R. Pinkham, senior vice president in charge of media and pro- grams at Ted Bates, New York, last week warned that further progress in putting Negroes into TV "will not be easy," even though considerable strides have been made in this area. Mr. Pinkham was one of 12 panelists in a discussion of "The Negro in Tele- vision," sponsored by the National Academy of Television Arts and Sci- ences. He acknowledged that the Negro has not received fair treatment in casting, but reminded the panel of the trouble which inevitably arises over "any ex- cess in racial casting" on TV. Whitney Young, executive director of the National Urban League, another panelist, berated what he alleged to be a notion among broadcasters that segre- gationist views deserve equal exposure to those of the people leading the strug- gle for integration. Also in advertising... New office ■ Recht & Co., Beverly Hills, Calif, advertising agency, has opened a San Francisco office at 235 Montgomery Street. Telephone is Yukon 1-0988. Deon Routh, formerly on the sales staff of kgo San Francisco, will manage the new office, whose pri- mary function is to service the White Front stores in the Bay area. Janet Arnold has been transferred from the home office to serve as media director in San Francisco. Weiss dropped ■ Midas Inc., Chicago auto muffler manufacturer, has dropped Edward H. Weiss & Co. there as na- tional agency. Midas now has number of regional agencies handling its ac- count. Rep appointments . . . ■ Western States Radio Empire: Sa- villi/Gates, New York, as national sales representative. WSRE, which is sched- uled to begin operations Dec. 1, will tie up more than 50 radio stations in Washington, Oregon, Idaho, Montana and Utah covering a population of more than 5 million. WSRE is headed by Hugh Feltis, president of Feltis/ Dove/ Cannon Inc., Portland, Ore. ■ Wqok Greenville, S. C: Stone Rep- resentatives Inc., New York, as na- tional representative. ■ Wlad-am-fm Danbury, Conn.: Eck- els & Co., Boston, as New England sales representative. 52 (BROADCAST ADVERTISING) BROADCASTING, November 4, 1963 RCA's most popular AM transmitter This 1 KW AM Transmitter is one of the finest RCA has ever offered. More have been installed than any other type RCA 1 KW Transmitter— because it ideally meets require- ments of local stations. For the listeners, the best sound and the loudest sound. For the owners, highest assurance of fine performance, with a long list of operating advantages: Accessibility full front and rear for easy maintenance . . .low operating costs with few tube types . . . unrestricted remote control without need for building heat, thanks to reliable silicon rectifiers and temperature controlled crystals . . . simplified operation and single tuning procedures, with all operating controls mounted on the front panel. If you want the finest 1 KW, you'll want to know more about the BTA-1R1. Call your RCA Broadcast Representa- tive. Whatever your broadcast requirements, you'll find him exceedingly helpful. Or write to RCA Broadcast and Tele- vision Equipment, Building 15-5,Camden,N.J. The Most Trusted Name in Radio PROGRAMING NEW NETWORK RESTRICTION? FCC appears to be moving toward limiting what it calls network dominance over program sources The FCC has taken a tentative step toward adoption of a rule aimed at stimulating competition among televi- sion programing sources by restricting the amount of control networks exercise over those sources. The step was taken during an all-day discussion last Monday (Oct. 28) of a proposal put forward by the commis- sion's Network Study Staff, headed by Ashbrook P. Bryant, in the report it issued last year on the lengthy inquiry into network program sources (Broad- casting, Dec. 3, 1962). No formal instructions were issued. But it's understood that Mr. Bryant was asked "informally" to draft the pro- posal as a notice of proposed rule- making that would reflect the views expressed by the commissioners at the meeting. He was also asked to provide addi- tional information on the proposal. As a result, the staff is reviewing the record of the programing inquiry — and may check with advertisers and network officials — for answers to questions raised at the meeting. Rule Uncertain ■ There was no cer- tainty last week that a notice of pro- posed rulemaking would be adopted. No votes were taken on the staff rec- ommendations, and there were conflict- ing reports as to the commission's atti- tude. Some officials said the commis- sioners were "in sympathy" with the recommendations. Others, however, in- sisted that no consensus was reached. Several commissioners said they wanted "another look" at them before deciding whether to request industry comments on a proposed rule. The staff's recommendations, as con- tained in the report issued last year, Collins rebuts Henry's Omaha report The role of the government in broadcast programing is not to give daily advice on how a station should operate in the public interest, LeRoy Collins said last week in rebuttal to FCC Chairman E. William Henry's report on the Omaha local TV hear- ing (Broadcasting, Oct. 28). "His remedy is worse than the illness he diagnoses," the president of the National Association of Broad- casters told the Ohio Association of Broadcasters Friday (Nov. 1). He characterized the FCC chairman's position as being that the people of America should be more unhappy with broadcasting. Governor Collins, who opposed the purpose of the Omaha hearing before it was held last January, said there is much good in Chairman Henry's report. "I share his concern, as I think do most television broad- casters, for the improvement of lo- cal live programing," he said. But, he said, the FCC is not the proper teacher of the techniques of good broadcasting and of how a station should maintain a close liaison with the public. "In a free society, this is the re- sponsibility of the people themselves and of those actually engaged in the broadcasting industry — not of the government," Governor Collins stressed. He gave this philosophy of the proper duties of the FCC: "Now the FCC does have the grave and difficult duty to assess the record of performance of every broadcaster and decide if he has adequately met his obligation to serve the public interest. If the circumstances merit a judgment that a broadcaster has failed in this, then he should no longer enjoy the privi- lege of being a broadcaster. But on the other hand, if the record proves out his competence and good faith, he should remain free to serve with- out fear or intimidation or direction from the government as to how he should meet his program responsi- bilities." For the government to take the position that the people are too unin- formed or too dull to make sound choices on their own would be to deny democracy itself, Governor Collins said. (Chairman Henry con- cluded that the public needs the help of the FCC in exerting an influence over local TV programing.) Honest Appraisal ■ Governor Col- lins said that the industry must make an honest and accurate assessment of its position. "We are harassed — we are threatened," he said. "But we must be able to separate talk and letter-writing and eyebrows from offi- provide for a rule that would: ■ Prohibit networks from engaging in program syndication in the U. S. or from participating financially in the syndication operation of others. There was discussion at the Monday meeting as to whether this should be broadened to include foreign syndication activities. ■ Restrict networks' ownership of, or first-run rights in, entertainment shows to 50% of those shown in prime time. ■ Require the networks to supply the commission information it might want on the production, exhibition and dis- tribution of programs offered as regular network shows. The staff, in its report, maintained that such a rule is needed to break the alleged network dominance over "what the public may see and hear." Declaring that the market for TV programs is shrinking because of net- work tactics, the report cited the net- works' practice of buying exhibition rights from producers and of financing production of independently created programs. It also noted that there are "compelling" economic reasons for net- works to choose — for network exposure cial [FCC] rulings. . . The FCC's bark has thus far proved to be far worse than its bite — its threats far worse than its actual judgments." Industry efforts in government re- lations must make sense and not mere noise, he said. "These efforts involve an industry-wide commitment to oppose with all our strength every effort of government everywhere which would impinge upon the law- ful freedom of any broadcaster any- where." Governor Collins also discussed NAB efforts to strengthen its codes and the all-out industry fight against FCC plans to limit the amount of commercial time broadcast. "Im- provements in commercial practices are high on my list of needs which should command our energies and good efforts — not tomorrow or next year but here and now," he said. "It is incumbent upon the indus- try to be more discriminating in the projection of commercials," Gover- nor Collins told the Ohio broadcast- ers. "We need to develop standards which will result in ever-higher qual- ity and believability and lessen the interruptions of program material." The governor said that substantial work will be underway in this area in cooperation with advertisers and agencies before the end of the year. 54 BROADCASTING, November 4, 1963 in GOLFTOWN, U.S.A.— where five challenging 18-hole courses fan out from the country club, a combination of beauty and design that give Pinehurst its international golfing reputation. WFMY-TV person- ality Dave Wegerek and companion enjoy a round on one of the championship courses that have tested the skill of golfers from all over the world . . . from Arnold Palmer to the Prince of Wales . . . from Eisenhower to eastern businessman. Skeet shooting, tennis, harness racing, horse shows and luxurious accommodations also help make Pinehurst a year-round mecca for sports and vacationing. For 14 years Pinehurst has looked to Channel 2 for CBS and area interest television programs ... par for the course in 51 North Carolina and Virginia counties served by WFMY-TV. Represented nationally by Harrington, Righter & Parsons, Inc. WFMY-TV GREENSBORO, NORTH CAROLINA Now In Our 15th Year Of Servic SERVING THE LARGEST METROPOLITAN TV MARKET IN THE CAROLINAS BROADCASTING, November 4, 1963 55 — those shows in which they are able to secure profit-sharing rights in syndi- cation. The report, in addition, expressed concern with what it described as the undue competitive advantage networks enjoy over independent companies in syndication markets in which the net- works "may determine and control the product and also to a considerable de- gree the economic destiny" of many of the stations that are customers for syn- dicated shows. One question said to have been raised Monday was the extent of the economic impact these proposals would have on the networks. If the impact were determined to be severe, the com- mission, presumably, would not con- sider the proposals further. There was said to be some concern, also, about ramifications of the pro- posal to limit network ownership of prime time shows. This is aimed at opening up prime time to advertisers with programs which are designed for "a significant but less than maximal audience" and which networks tend to reject as not meeting their circulation "requirements." Some commissioners noted that by requiring networks to take a minimum number of shows prepackaged by ad- vertisers, the FCC would be moving away from the "magazine concept," in Mr. Bryant which advertisers' messages would not be identified with any particular pro- gram. Some commissioners have ex- pressed interest in this concept in the past. Sinatra will appear on 2d Crosby special Frank Sinatra will appear in the sec- ond Bing Crosby TV special to be pre- sented by CBS-TV Feb. 15 (9-10 p.m. EST). The actor-singer had dropped out of the first Crosby special after a protest against his appearance by General Mo- tors Corp., a co-sponsor of the first show. General Motors will not be a spon- sor in the second program. The com- pany's protest had been based on an alleged association of Mr. Sinatra with an underworld figure claimed by the Nevada Gambling Control Board. Dean Martin, another performer scheduled to appear in the first Crosby special, but who cancelled his appear- ance following Mr. Sinatra's withdrawal, will also appear in the second produc- tion. Lever Brothers through Foote, Cone & Belding will be an advertiser on both programs. The first Crosby spe- cial will be aired Thursday (Nov. 7) (9-10 p.m. EST). Yes, there will be a report on Dodd hearings Despite appearances, the Senate Ju- venile Delinquency Subcommittee has every intention of completing and pub- lishing a report on hearings concluded 19 months ago on the effect of TV sex and violence on children. Senator Thomas J. Dodd (D-Conn.), chairman of the unit whose hearings won many headlines in 1961 and 1962, reiterated last week that the report would be released "soon . . . certainlv HIS VIDEOTAPE CRUISER WFAA-TV '. w H . am -mm. "■■ mm^ iBk am . mm SERVICE 1}C Ballets jUorning «\clu: 56 BROADCASTING, November 4, 1983 before the end of the year." A revised draft report prepared by the subcommittee staff has been in the senator's possession since last year (Closed Circuit, Dec. 24, 1962). It is understood to contain a proposed legis- lative package that at one time included a bill to authorize the FCC to regulate the networks. The hearing transcript was published last summer. Since the programing material ex- amined as a basis for the hearing is at least two years old. it is expected that the subcommittee would again monitor network TV programing for about a week before the report is wrapped up. The staff monitored network and some local programing for about three months before the hearings began in 1961. Asked whether TV programing had changed substantially since the hear- ings, one source close to the subcom- mittee said he thought that "things are. if anything, worse." He pointed out that almost all of the network pro- grams which were criticized most for sex and violence content during the hearing now enjoy reruns through na- tionwide syndication. And many of these programs, once shown in prime time, now are in day- time schedules where they are even more available for youthful audiences. the source commented. Responsibility for a subcommittee recommendation that government and broadcasters sponsor a joint study of TV's effects on children was placed in the hands of the Department of Health. Education and Welfare last year. A joint committee has been formed and recently requested social scientists throughout the country ""to submit out- lines of research projects" related to the subject. Baseball, elections draw identical TV crowds The largest audience to ever watch a sports event on TV, saw the 1963 W orld Series. The event tied with cov- erage of the 1960 election returns for the number one spot in A. C. Nielsen Co/s 'All Time Top Ten." Homes (in mil- Event lions) 1. Election Returns (NBC) . 27.75 1. Sunday World Series (NBC) 1963 27.75 3. Miss America (CBS) 1963 26.32 4. Miss America (CBS) 1962 I: Iz 5. American in Orbit (NBC) I: 6. Academy Awards (ABC) 1963 25.65 7. Saturday World Series (NBC) 25.5 8. Rose Bowl (NBC) 25.4 9. Miss America (CBS) 1961 25.37 10. Inaugural Ceremonies (NBC) 25.09 ASCAP negotiations on radio to start First formal negotiations for new ASCAP music licenses for radio sta- tions are scheduled to be held Wednes- day (Nov. 6). The stations will be represented by the All-Industry Radio Music License Committee in discussions to be held in New York with a delegation from the American Society of Composers Au- thors and Publishers (ASCAP). Robert T. Mason, wmrn Marion, Ohio, chairman of the all-industry group, already has made clear that the committee will seek major reductions in commercial fees and elimination of sustaining fees, plus other concessions (Broadcasting, Oct. 21). ASCAP presumably will demand that radio sta- tions pay more, not less, for the use of ASCAP 'music. The negotiations are for licenses to replace the five-year contracts due to expire Dec. 31 of this year. In the last negotiations, the radio station group won a reduction amounting to about 10^c below the rates in effect prior to that time. If the stations and ASCAP cannot come to terms, the courts may be asked to set reasonable fees. Television HEHS if you were a WFAA-TV DALLAS You'd have your own 'His' and 'Her' mobile television stations ... For HIM: a roomy, 40-foot cruiser, equipped with two Ampex VideoTape Recorders, a complete power plant, six Marconi Mark IV cameras, five tons of air conditioning ... and plenty of gas. For HER: a compact, 25-foot bus with three Dumont Camera chains and other equipment adequate for her modest needs. They're ready to go anywhere, anytime for any kind of job . . , commercials, programs, or special effects. They'll make you feel like a Texan . , , The Quality Station serving the Daiias-Fort Worth Market ^A^F^V^V m^T\f ABC, Channel 8. Communications Center / Broadcast services of The Dallas Morning News / Represented by Edward Petry & Co., Inc. BROADCASTING, November 4, 1963 57 broadcasters and ASCAP have been en- gaged in such a court proceeding for almost two years. The TV case is still in litigation. At an ASCAP membership meeting in New York last Wednesday President Stanley Adams, apparently referring to the talks that set up this week's nego- tiating meeting, reported that discussion had already started "and we hope to have some results shortly." Other ASCAP officials told the so- ciety's membership that efforts also were being made to work out a mu- tually satisfactory basis for licensing educational TV stations to use ASCAP music. License terms for community antenna TV systems also are under study, they indicated. Pay TV postponed 4th time Kcto(tv), a pay-TV test station on channel 2 in Denver, has been granted another one-month extension of its deadline for trials. Last week's FCC action was the fourth extension granted the station, owned by Channel 2 Corp., and moved the deadline back to Dec. 3. Kcto's third extension (Broadcast- ing, Oct. 7) was also for one month, although the firm handling the station's programing had originally wanted the TV subscription company to ask for nine months. Commissioner Robert T. Bartley abstained. JFK and Goldwater favor '64 debates Televised debates between the Demo- cratic and Republican presidential can- didates in 1964 seem assured following statements last week by Senator Barry Goldwater (R-Ariz.), a leading unan- nounced contender for the GOP nomi- nation, and President Kennedy. Sen. Goldwater, answering a question at an appearance before the Women's National Press Club in Washington, Oct. 31, said that he would debate President Kennedy if he is the GOP candidate next fall. "Yes, I would enjoy that very much. We spent years arguing with each other and I kind of miss it," he said. Senator Goldwater and then Senator Kennedy were fellow members of the Senate Labor and Public Welfare Committee. At his news conference on the same day, President Kennedy answered a similar question with these words: "I have already indicated that I am going to debate if nominated." There have been reports that Presi- dent Kennedy in recent months had turned cool to debating the Republican candidate on television. Last week's comments set those rumors to rest. New York Governor Nelson Rocke- feller and former Vice President Richard Nixon, both considered con- AVE RADIO AND TV FFECTIVE Mm Mm BOTH REPRESENTED BY THE KATZ AGENCY (Antique type from the Robinsore-Pforzheimer Collection.) tenders for the Republican nomination, have implied at various times that they favored a debate between the two major candidates for the Presidency. Several weeks ago, Governor Rockefeller chal- lenged Senator Goldwater to debate Republican issues that divide them. The Arizona Republican refused on the grounds it might divide the GOP. Section 315 Suspension ■ Meanwhile, suspension of the equal time provisions of Section 315 of the Communications Act for presidential candidates next year is still pending in Congress. H J Res 247 has passed both houses of Congress. The Senate, however, lim- ited the suspension to the 60 days be- fore election day. The House put the deadline at 75 days. The Senate also amended the House bill to simplify re- ports required to be submitted to Con- gress by the FCC on the performance of stations under the suspension. House action on whether to accept the amended bill has been delayed be- cause, it is thought, of the heavy sched- ule of business before the House Com- merce Committee and the absence in Geneva of the committee's chairman, Representative Oren Harris (D-Ark.). If the House committee accepts the Senate version, it will recommend that the House accede. If it does not, then conferees will be named to meet with Senate colleagues to iron out their dif- ferences. WGAW members approve 5-year dues increase A move to increase the dues of Writers Guild of America West from the basic $10 a year plus 1% of each member's gross income by adding $15 a year plus XA of 1 % for the next five years was voted into effect by an over- whelming majority at a special member- ship meeting held Tuesday (Oct. 29). The increased payments will go to underwrite the cost of changing the system of royalty payments to writers of TV filmed programs from stipulated payments for each of six domestic re- runs, with no further payments, to royalties based on a percentage of the gross income from all broadcasts throughout the world in perpetuity called for in the agreement negotiated by WGA with the Alliance of Televi- sion Film Producers in 1960 (Broad- casting, June 26, 1960). Under this plan, the writer of a filmed TV show will receive a minimum of 4% of the producer's gross income (minus an al- lowance for distribution costs) for all broadcasts of the program in any part of the world at any time. The Writer's Guild of America East proposal would add only the $15 to the present $10 dues, making it $25 plus 1% annually. This must still be ap- proved by the membership. BROADCASTING, November 4, 1963 You can't appreciate the new WABC if you don't dig the new American . . . I I Papa's a flipper. He flips over stereo tape decks, Italian movies, manned satellites. He works fewer hours than any group of men in history and he has the time to cultivate a wide range of interests. WABC is one of those in- terests, because we talk to his kind of guy- We give him Bob Dayton on Sun- cays and Dan Ingram to drive home with every day. Music to perk up the BROADCASTING, November 4, 1963 liberated man and set his foot tapping. He takes his job as citizen seriously, and we take our job of keeping him informed just as seriously. . .with news even,' half hour. Plus 80 minutes of world events and their meaning, every week night at 6. And frequent editori- als on important issues. He doesn't always agree with us— but he knows that, too, helps sharpen his thinking. In short, WABC fits Papa's way of life, so he fits us into his day. One more thing about this new all- American Papa: He's making more money now than any man in history. And he's spending it. Got the picture? Give him the word on ... M RADIO J J SEW YORK Wa AN ABC OWNED RADIO STATION 59 AUTOMATIC PROGRAMMING AUTOMATIC LOGGING AUTOMATIC AUTHENTICATING with an easily operated, simply con- trolled system. Assemble any pro- gram element from any one of 300 sources, and mix it into a tightly in- tegrated and professional on-the-air format. Free your top talent to pro- duce better newscasts, special fea- tures and commercials. Do it so smoothly your most avid listener won't suspect a thing . . . except that you sound better than ever before. A single button gives complete and instant manual control of PRO- LOG. sounds interesting . . . please send me more information on Continental Electronics' PRO-LOG* j n NAME TITLE ADDRESS CITY STATE CALL LETTERS BOX 5024 • DALLAS, TEXAS 75222 • AD 5-1251 sjtF^ Subsidiary of Ling-Temco-Vought, Inc. ©1963 Continental Electronics CONTROLLED NEWS BATTLE It's waged on several fronts as hearing convenes; Goldwater attacks, military retreats slightly Broadcasters have been fighting Ken- nedy administration regulation of radio and television programing since the days of Newton Minow. Last week they joined other journal- ists and congressmen in extending the plaint. Charges that the administration is seeking control over all government information were made by witnesses at a Senate hearing, in floor speeches in Congress and in an address by the "hottest" unannounced GOP presiden- tial candidate. A veteran Republican office holder said privately that the administration's entire handling of information was cer- tain to be a campaign issue next year. Here are some of last week's devel- opments: ■ Journalists told a Senate subcom- mittee that withholding of information by federal agencies is at its all-time worst and urged adoption of a freedom of information bill intended to reduce bureaucratic reliance on legal defenses for withholding. ■ Continuing to cite the Department of Agriculture's controversial offer of a market news wire service, Republican congressmen charged the administration with "managing the news" and com- peting with free enterprise. ■ The Republican Congressional Cam- paign Committee has been providing a suggested script to GOP congressmen that attacks the FCC's commercial standards as a step toward "the federal control of all the means of communica- tion" (see page 50). ■ Senator Barry Goldwater (R-Ariz.) scored the administration in broader terms and said that today "all govern- ment action is weighed in terms of propaganda value." ■ The Department of State, whose "background briefings" have been criti- cized as forums for courting newsmen and making the administration look good, circulated questionnaires to for- mer participants seeking an evaluation of the briefings and asking whether they should be continued. ■ The Department of Defense issued a new directive prohibiting military per- sonnel from using force to restrict ac- tivities of newsmen at scenes of military accidents. ■ A House information subcommittee, which had pressed the Defense Depart- ment for that policy change, also be- gan to evaluate detailed questionnaires of its own designed to catalog the entire federal government's information re- sources in funds, manpower and poli- cies. Freedom Of Information ■ Broad- 62 (PROGRAMING) casters and their print media colleagues told the Senate Administrative Prac- tices and Procedures Subcommittee that its freedom of information bill wasn't as strong as they would like, but enact- ment would be an improvement in helping them overcome capricious with- holding of information by government agencies. Failing new legislation, how- ever, repeal of the present law would be preferred, they said. "Bureaucratic interpretations of the law" have "too often" thwarted report- ers' efforts in obtaining facts needed for public understanding of government, said Howard H. Bell, National Associ- ation of Broadcasters vice president for planning and development. The bill before the subcommittee contains some exceptions that would authorize withholding for specific statuatory or security reasons. Mr. Bell NAB's Howard Bell proposed another that would protect financial information broadcasters are required to give the FCC. He suggested the bill include a provision, already FCC policy, that would label informa- tion "of a confidential business nature" as "not open to public examination and inspection." The FCC concurred in a written statement. It appeared last week that the sub- committee would go along with the NAB recommendation although the Justice and Treasury departments testi- fied against the bill, objecting that it would invade citizen privacy rights and encumber government investigative work. Agriculture's News Wire ■ Senator J. Glenn Beall (R-Md.) said in a floor speech Monday (Oct. 28) that "the appropriate congressional committee" should investigate the Department of Agriculture's market news wire. Con- gressmen have been sniping at the de- partment's news service since it was inaugurated Aug. 1. But by last week Secretary Orville Freeman had let it be known that policies governing the serv- ice had been modified. Secretary Freeman announced that neither general news nor policy state- ments would be carried on the wire. He explained that the department had no intention of competing with existing news services. Secretary Freeman said the department was making it possible for anyone, such as broadcasters or newspapers, to tap the department's na- tionwide wire which regularly carries price and market information for de- partment use. On Aug. 1, he said, the department announced that if someone wanted to pay the AT&T wire charge, they could use the service. Nothing more was intended, Secretary Freeman said. Goldwater On The Administration ■ Senator Goldwater told a luncheon of the Women's National Press Club in Washington Thursday (Oct. 31) that public relations has become the admin- istration's "primary consideration." "Manipulation of the news by this administration has become a pretty big project," Senator Goldwater said. He cited use of U. S. Information Agency opinion polls, "abuse of truth and ethics involved in the propagandizing for compulsory medical care for the aged" in a televised election campaign spot, "censorship" during the Cuban Bay of Pigs invasion and "countless other cases of blackouts, distortions, fabrications and falsifications of news." News Directive ■ A seven-month battle by the House Foreign Operations and Government Information Subcom- mittee to prevent military personnel from using or threatening force against newsmen in civilian areas apparently ended Tuesday (Oct. 29) when the De- fense Department announced the issu- ance of a new all-service information directive. Representative John E. Moss (D-Calif.), chairman of the subcom- mittee, hailed the announcement and said the directive achieves the objective of protecting legitimate defense secrets "by requiring them [military personnel] to get assistance from civilian law en- forcement officials, and by requesting the cooperation of news media." Tabs On Federal Information ■ A spokesman for the information subcom- mittee reported last week that about BROADCASTING, November 4, 1963 f^r of the federal agencies requested p fill in an extensive questionnaire on fceir information policies had provided he information. The FCC complied a st week and reported that in fiscal 963 it spent about S42.500 in salaries cr its public information activities, but hat it spent more than twice that mount, $102,597, for the salaries of •ersonnel needed to answer congression- _ information requests. The FCC esti- rated it cost another $100,000 for other operating costs in that area, bring- ing the figure to more than S200,000, including costs for preparation of com- mission testimony before Congressional committees. The subcommittee, at the request of Representative George Meader (R- Mich.). is trying to find out just how much the government spends to provide information and how many people are engaged in related functions. Other FCC answers to the informa- tion questionnaire: ■ The agency has no requirement that personnel not in the public infor- mation field report contacts with news- men. The same holds true for personnel working in congressional information, although, as a courtesy or for coordina- tion, some contacts are called to the at- tention of the FCC chairman and/ or the associate general counsel for legis- lation. GOP-edited Kennedy 'quote' runs afoul of FCC The FCC moved swiftly last week to halt the broadcast by Kentucky radio stations of a doctored tape of a presidential news conference. A Republican state campaign com- mittee, acting through the Staples advertising agency of Louisville, pro- vided the tape for broadcast during the final week of that state's guber- natorial election campaign, which ends Tuesday (Nov. 5). The Republicans had purchased 30-second spots, three times daily, on some 50 stations, and many of the stations began earning them be- fore the commission had a chance to rule on the contents. The commission, acting in re- sponse to queries from the Kentucky Broadcasters Association and from stations in the state, didn't direct the broadcasters to stop earning the announcement. But it said broad- casts of the tape appear to violate commission rules against distorting news. Alvis H. Temple, wkct Bowling Green, secretary of the KBA. told Broadcasting Wednesday (Oct. 30) that, as far as he knew, all stations which had been earning the tape dropped it after the commission's ruling was received. He said the Louisville agency supplied a substi- tute announcement for the contro- versial tape. Kennedy Quote ■ According to the tape as provided to the stations. President Kennedy appears to advo- cate race mixing. The complete presidential "'quote" contained on the tape declares: "Good afternoon, ladies and gentlemen I would say that over the long run we are going to have a mix. This will be true racially, socially, ethnically, geo- graphically. That's really the best way." Then another voice breaks to state: "Breathitt supports this Ken- nedy policy. Vote against it. Vote Nunn-Lawrence." Edward T. (Ned) Breathitt is the Democratic candidate for governor. Louis B. Nunn and Bemis Lawrence are the Republican candidates for governor and lieutenant governor. According to a transcript of the Sept. 12 presidential news confer- ence, obtained by the commission, the President was responding to a question as to the effect the civil rights issue might have on his polit- ical fortunes in the North. "I understand what vou mean. emple that there is a danger of a division in the party, in the country, upon racial grounds," he said, according to the transcript. "... I don't know what 1964 is going to bring. I think a division upon racial grounds would be unfortunate, class lines, sectional lines. ... So I would say that over the long run we are going to have a mix. . ." Mr. Temple asked the commission Monday (Oct. 28) for a ruling on the announcement. With the elec- tion imminent, the commission met in a special session Tuesday after- noon, decided on its reply and im- mediately notified Mr. Temple by telephone of its ruling. A telegram containing the commission's ruling, over Chairman E. William Henry's name, was received by Mr. Temple Wednesday morning. Broadcasters' Questions ■ Ken- tucky broadcasters had asked wheth- er broadcasts of the tape would violate any commission rules. Some were also said to believe that they were barred from rejecting the tape by the political broadcasting law pro- hibiting censorship of candidates. The commission, in its telegram, noted the 1949 report on editorializ- ing holds that broadcasters would violate their responsibility to the public if they were to "distort" news concerning a controversial issue. "On the basis of the facts pre- sented to us." the commission added, "the announcement is an apparent distortion of the facts'7 concerning the President's news conference statement. The telegram went on to say that the prohibition against censorship doesn't apply to the tape since "no personal use of station facilities by a candidate [is] involved." The ruling was adopted unani- mously by the four commissioners who attended the special meeting — Chairman Henry. Robert T. Bartley and Lee Loevinger (all Democrats) and Rosel H. Hyde (Republican). BROADCASTING, November 4. 1963 63 WWDfr salutes Washington's finest This is the symbol of service and quality made vital by the Woodward & Lothrop name. Since its founding in 1880, this store has been dedicated to pro- viding better merchandise and rendering better service for the people of the Washington area. This dedication has extended also to the belief in good cor- porate citizenship and in the responsibilities of community service. This symbol represents the one thing Washingtonians receive from Woodward & Lothrop that cannot be put in a package. We salute Woodward & Lothrop in recognition of its continuous and productive use of Radio in the metropolitan Washington area. WWDC RADIO WASHINGTON D. C. WAME withdraws suit against Nielsen Co. A. C. Nielsen Co. announced last week that wame Miami had voluntarily with- drawn its damage suit against the Niel- sen company in the U. S. District Court in Miami. The announcement said Nielsen had "made no payment and en- tered into no agreement" in connection with the withdrawal. The Miami station had filed suits against both Nielsen and The Pulse Inc. in actions following a House subcom- mittee's lengthy investigation of audi- ence measurement services last spring. Wame claimed that Nielsen and Pulse had misrepresented their reports for metropolitan Miami between 1959 and 1962. Wame withdrew its suit against Pulse several weeks ago. Its suit against Niel- sen had asked for $500,000 in compen- satory damages and $1 million in puni- tive damages. Four Star reports sales up 66% Sales at the Four Star Distribution Corp. since the beginning of the new fiscal year last July I, are running 66% ahead of last year and have totaled $1,250,000, Len Firestone, vice presi- dent and general manager reported last week. He attributed the increase to two factors: one is that Four Star Distribu- tion has more and varied product to sell this year, and the other is that more and more stations are beginning to stock-pile product by buying series with the option of a long-delayed starting date. Film sales . . . En France (Seven Arts Associated): Sold to ktvi(tv) St. Louis; wjw-tv Cleveland; wsb-tv Atlanta; wkyt(tv) Lexington, Ky.; kave-tv Carlsbad, N. M. and wtrf-tv Wheeling, W. Va. Now sold in 65 markets. Volume 3 (Seven Arts Associated): Sold to kpac-tv Port Arthur, Tex., and kboi-tv Boise, Idaho. Now sold in 1 17 markets. Volume 4 and 5 (Seven Arts Asso- ciated): Sold to wtaf(tv) Marion, Ind., and kboi-tv Boise, Idaho. Volume 4 now sold in 93 markets and Volume 5 in 91 markets. Volume 7 (Seven Arts Associated) : Sold to ktvt(tv) Dallas-Fort Worth and kboi-tv Boise, Idaho. Now sold in 37 markets. Lee Marvin Presents — Lawbreaker (United Artists TV) : Sold to wdau-tv Scranton, Pa.; kntv(tv) San Jose. Calif.; klyd-tv Bakersfield, Calif.; wlbt(tv) Jackson, Miss.; wktv(tv) Utica, N. Y.; wndu-tv South Bend. Ind.; kotv(tv) Tulsa, Okla.; khsl-tv Chico, Calif.; ktvk(tv) Phoenix, Ariz.; wtar-tv Norfolk, Va.; wfmj-tv Youngstown, Ohio; koam-tv Pittsburgh. Kan.; wink-tv Fort Myers, Fla.; kelp- tv El Paso, Tex.; kob-tv Albuquerque, N. M.; kgun-tv Tucson, Ariz.; kezi- tv Eugene, Ore.; wrgb(tv) Schenec- tady, N. Y.; kxtv(tv) Sacramento, Calif.; wjxt(tv) Jacksonville, Fla. Now sold in 110 markets. Century II features (20th Century Fox TV) : Sold to khj-tv Los Angeles; kcmo-tv Kansas City, Mo.; wish-tv Indianapolis; kool-tv Phoenix, Ariz.; wtic-tv Hartford, Conn.; wtol-tv Toledo. Ohio; kbtv(tv) Denver; wfga- tv Jacksonville, Fla.; kcbd-tv Lub- bock, Tex. and wkzo-tv Kalamazoo, Mich. Now sold in 30 markets. The Sons of Hercules (Embassy Pic- tures Corp. ) : Sold to wor-tv New York; wnbq(tv) Chicago; kgo-tv San Francisco: khj-tv Los Angeles; ktvt (tv) Dallas; wxyz-tv Detroit; wtic- tv Hartford, Conn.; wfla-tv Tampa, Fla.; wkbw-tv Buffalo; klz-tv Denver; wdaf-tv Kansas City, Mo.; wwl-tv New Orleans; wttv(tv) Indianapolis; wkrc-tv Cincinnati, and witi-tv Mil- waukee. Now sold in 53 markets. Riverboat (MCA TV): Sold to wcny-tv Carthage-Watertown, N. Y. and kait-tv Jonesboro, Ark. Checkmate (MCA TV): Sold to kait-tv Jonesboro, Ark. Overland Trail (MCA TV): Sold to wcny-tv Carthage-Watertown, N. Y. Suspicion (MCA TV) : Sold to kait- tv Jonesboro, Ark. Thriller (MCA TV): Sold to kait- tv Jonesboro. Ark. and wnbe(tv) New Bern. N. C. Frontier Circus (MCA TV) : Sold to wcny-tv Carthage-Watertown, N. Y. and kron-tv San Francisco. How funny is punishment? Jackie Gleason while taping a seg- ment of his weekly show (CBS-TV Saturday. 7:30-8:30 p.m.) spoofed the punishment-test TV commercial and fractured a wrist bone doing it. During the take on Oct. 29, the comic rode a bicycle down a short ramp and into a nine-foot wall of uncemented heavy plastic brick (to spoof the punishment tests given wrist watches). After the mishap, Mr. Gleason con- tinued taping for the Nov. 2 show but later had the injured left forearm x- rayed. His arm has to be immobilized for seven to ten days but he planned to be at work on Nov. 5 for taping of his next program. 64 (PROGRAMING) BROADCASTING, November 4, 196? ell them insurance? Not: on your life! Sltou know who buys the insurance. Dad. And if you . "ant to buttonhole dad in Indianapolis, concen- rate on WFBM. Honestly, it's the best pohcy. For Oft concentrate on reaching adults with your sales message. All our broadcast features are pointedly programmed to adult tastes . . . calculated to please the people who do the real buying in Indianapolis. Isn't that the kind of coverage you want? Put your advertising vshere the money is! WFBM RADIO REPRESENTED NATIONALLY BY THE KATZ AGENCY • 5000 WATTS TIME LIFE 330ADCASTING, November 4. 1963 65 THE MEDIA Pay TV public stock sells out 1st day GOVERNMENT CONDITIONS IMPOSED ON STV PRECEDING STOCK SALE Investors testified to their belief in the future of pay TV last week in the most specific fashion — by backing it up with $15,720,000. That sum was spent Wednesday (Oct. 30) for 1,310,- 000 shares of stock in Subscription Television Inc. at $12 a share. The stock was put on sale Wednesday morn- ing by 61 brokerage firms and before the day was over the issue had been completely sold out, according to a spokesman for William R. Staats & Co., Los Angeles investment firm which acted as representative of the under- writing group. Organized earlier this year (Broad- casting, July 22, et seq.), STV received authorization to put its stock on public sale on Tuesday from the California Corporations Commission and the fol- lowing morning from the federal Se- curities and Exchange Commission, with which a registration statement had been filed in August. News stories about the company and its plans to begin operation of its closed circuit program service in Los Angeles and San Francisco next spring with the games of the San Francisco Giants and the Los Angeles Dodgers as its primary program fare (scheduled to begin by July 1964 with 20,000 sub- scribers in each city) inspired investi- gations by both the state and the fed- eral agency before official clearance was given. Even then, the California Corporations Commission placed a number of conditions on permitting STV to offer stock in the new com- pany to the public. Public Comes First ■ Holders of STV stock before the public offering were required to put 1,114,806 of their 1,328,972 shares into escrow, not to participate in any dividend distribution until they are released by the state. This will be until the company has been legally liquidated, with all new stock- holders receiving $12 a share plus 60 cents a year (5%) cumulated from the date of purchase, or until STV has had earnings of not less than 6% for a period of from three to five years. These restrictions were considered necessary because of the intangible na- ture of the company's assets, the com- mission explained, noting that STV's actual cash investment before the public offering amounted to approximately $250,000. Among the major stockholders of STV in advance of the public offering were Reuben H. Donnelley Corp., with 66 150,000 shares; Lear Siegler Inc., 150,- 000 shares; National Exhibition Co. (San Francisco Giants), 54,000 shares; Los Angeles Dodgers, 71,000 shares; Donald D. Harrington, 60,000 shares; N. B. Hunt, 75,000 shares; Caroline Hunt trust estate, 25,000 shares; Tol- vision of America, 613,417 shares. In addition, some of these constituted a group of "direct purchasers" who were committed to purchase additional stock at $12 a share (with no underwriting commission) as follows: Donnelley, 130,000 shares; Lear Siegler, 130,000 shares; Mr. Harrington, 20,000 shares; Mr. Hunt, 85,000 shares, and the Caro- line Hunt estate, 25,000 shares. Stock sold through the brokerage firms car- ried an underwriting discount of $1.05 a share. Weaver Running The Show ■ Officers of the company are: Sylvester L. (Pat) Mr. Weaver All sold out Weaver Jr., president and treasurer; Robert F. MacLeod, vice president, assistant treasurer and assistant secre- tary; Richard C. Hemingway, vice president, and John Nelson Steele, secretary. Mr. Weaver has been board chairman of McCann-Erickson International and previously was president and board chairman of NBC. He has a five-year contract with STV. Mr. MacLeod was formerly publisher of Seventeen maga- zine; earlier he had been vice president and advertising director of Hearst mag- azines and publisher of Harper's Bazaar. Mr. Hemingway has been vice president of Tolvision of America. Mr. Steele has been a partner in the law firm of Hughes, Hubbard, Blair & Reed. STV directors include Mr. Weaver and Mr. Hemingway. Also: John G. Brooks, Lear Siegler board chairman: John J. Burke, senior vice president, Lear Siegler; Matthew M. Fox, presi- dent, Tolvision of America; N. B. Hunt, independent investor; Hamilton B. Mitchell, president, Reuben H. Donnel- ley; Donald A. Petrie, attorney, who was president of the Hertz Corp. until the end of 1961; Donald Royce, senior partner, William R. Staats; James L. Stolzfus, an employe of Reuben H. Donnelley. Three more directors will be added, bringing the total number to 13. Mr. Weaver is also president and chief executive officer of Programs, a wholly-owned STV subsidiary', which has contracts for the TV rights to the Dodgers and Giants games and for cul- tural and other special program ma- terial controlled by Sol Hurok, impre- sario. Mr. Fox is chairman and Mr. Hemingway is vice president of Pro- grams. Tom Gallery, former NBC sports director, is also a vice president of Programs and director of sports programing. Mr. Weaver, who was unavailable for interviews last week, was present at an annual stockholders meeting on Oct. 30 in Jersey City, N.J., of the National Exhibition Co., which owns the Giants. Also in attendance was Hamil- ton Mitchel, president of the Donnel- ley Corp. Bank Conditions ■ Security First Na- tional Bank, Los Angeles, and Wells Fargo Bank, San Francisco, have agreed to lend up to $2.5 million apiece to STV on or before Oct. 31, 1966, at 5V2 % interest, subject to: STV having 120,000 subscribers; actual revenue hav- ing averaged $1 1.33 per month per sub- scriber for six months immediately pre- ceding each borrowing, plus installation charges averaging $10 per subscriber or actual collections averaging 85 cents over the $11.33 per subscriber per month, and STV having expended all but $2 million of the net cash proceeds from the sale of stock. STV is to pay a commitment fee of Vi % per year on the unused part of the unterminated commitment, which may be terminated in whole or in part at any time without BROADCASTING, November 4, 1963 Placopecten megellanicus capitol of America? "The young lad over to Woods Hole Oceanographic Institute said it, not me! Means our boys in New Bedford land, shuck and ship 75% of the Sea Scallops folks smack their lips over in the rest of the U.S.A. Dredge 'em off Georges Bank, 200 . . . 250 miles out to sea. "Nothin quite like a scallop . . . the shellfish that jet- propels himself. Brings a nice return per pound, too." But then, the whole Providence market brings "a nice return" . . . per person, per mile ... or per pound. Industries producing low-bulk, high-profit goods such as jewelry, electronics, and precision tools concentrate large payrolls in this compact area, from Willimantic, Norwich and New London, all in Connecticut . . . to Worcester, Brockton, Fall River and New Bed- ford, all in Massachusetts. Of Course, Providence is Rhode Island. People in television say Providence is WJAR-TV. r | ' AO? ^ % m Your personal print suitable for framing, awaits your card or call. FIRST TELEVISION STATION IN RHODE ISLAND BROADCASTING, November 4, 1963 AN OUTLET CO. STATION NBC — Edward Petrv & Co. Inc. 67 premium. Any amount borrowed is to be repaid in six equal semiannual in- stallments commencing Feb. 1, 1967. Until all loans made under this agree- ment are repaid, STV may not declare any dividend (other than in stock) or make other distribution on its capital stock or purchase, redeem or retire any of this stock, until it has accumulated and maintained an earned surplus of $10 million, and then dividends may not exceed 60% of net income after taxes. The prospectus issued Oct. 30, states: "There is no assurance that the company will ever be able to pay divi- dends under this test." Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Ktla(tv) Los Angeles: Sold by Paramount Pictures Corp. to Golden West Broadcasters for $12 million (see story this page). ■ Wdef-am-tv Chattanooga: Sold by Carter M. Parham and associates to Roy F. Park for $2,780,000 (see op- posite page). ■ Kbon Omaha: Sold by Joe Gratz and M. M. Fleischel to Profit Research Inc. for $325,000. Profit Research Inc., with headquarters in New York, is headed by Sidney Walton as president, and is in research and publishing. Profit Re- search recently bought winf Manches- One of the oldest TV stations in the country, ktla(tv) Los Angeles, was sold last week by Paramount Pictures Corp. to Golden West Broadcasters, a group owner of radio stations in the West. The price was $12 million for the channel 5 independent which began in 1939 as an experimental operation. Ktla has been broadcasting commer- cially since 1947 and has been owned since the beginning by Paramount. In- cluded in the purchase price is $500,000 in net current assets. The sale is subject to FCC approval. Golden West is headed by Gene Au- try, motion picture and radio singing cowboy star. Other principals arc Rob- ert O. Reynolds and Lloyd Sigmon. Golden West stations are kmpc Los Angeles, ksfo San Francisco, kvi Seattle and kex-am-fm Portland, Ore. The Golden West group also controls the Los Angeles Angels, American League ter, Conn., for $285,000 and the pur- chase is pending FCC approval. Kbon operates fulltime on 1490 kc with 1 kw day and 250 w night. It is affiliated with ABC. baseball team and has a substantial minority interest in the Los Angeles Rams, National Football League team. The Angels for the last three years had their road games broadcast over khj-tv in Los Angeles but the contract expired with the end of the season. No new contract has been signed, although talks were held with other area sta- tions, including ktla before its sale. It is presumed the Angels and the Rams away games will be broadcast by ktla under its new ownership. Mr. Autry, with other associates, owns kool-am-tv Phoenix and kold- am-tv Tucson, both Arizona. His other investments include hotels in Los An- geles, San Francisco, Chicago and Palm Springs, Calif. Real estate, valued at about $6 mil- lion, owned by Paramount Television Productions Inc., the licensee of ktla, was spun off and was not part of the Autry deal. The transaction provides for the con- tinued use of the present ktla studios and offices. These occupy Stage 6, one of the largest stages on the Paramount lot. The lease calls for $50,000 rental for the first year, $75,000 for the sec- ond year, and $100,000 for the third year. Termination is permitted, how- ever, any time on a year's notice. Ktla's transmitter is on top of Mount Wilson with all other area TV stations. Golden West Site ■ Eventually the ktla operation is expected to be moved to property owned by Golden West. This includes the kmpc location on Sunset Boulevard, and also property running north from Sunset Boulevard on Western Avenue, at Angels head- quarters. There is no plan to consolidate kmpc and ktla, Mr. Sigmon said last week. Plans are to make both stations com- petitive, he said, with no joint person- nel below the top level. Each station will have its own manager, reporting directly to Mr. Sigmon, who is execu- tive vice president and general manager of the group. The present management of ktla will be retained; S. L. Adler is the general manager of the station. The transaction was concluded the weekend of Oct. 26 by Barney Balaban, president of Paramount; Paul Raibourr, senior vice president of the film com- pany (and president of the station's licensee), and Howard E. Stark, station Media transaction? get our viewpoint The buying or selling of media properties, is a highly specialized field. Blackburn & Company has an enviable reputation for providing the facts both parties need to do business in a complex area . . . facts plus an insight that comes from years of experience. Consult Blackburn first. BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph jack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson Joseph M. Sltrick Hub Jackson John C. Williams Bank of America Bldg. Kh Building 333 N. Michigan Ave. 1 102 Healey Bldg. 9465 Wilshire Blvd. FEderat 3-9270 Chicago, Illinois JAckson 5-1576 Beverly Hills, Calif. Financial 6-6460 CRestview 4-8151 Golden West gets KTLA(TV) for $12 million AFTER 24 YEARS, PARAMOUNT SELLS ITS LONE PROPERTY 68 (THE MEDIA) BROADCASTING, November 4, 1963 broker, representing Golden West With the disposition of its TV station, Paramount is out of station ownership but remains in film syndication and in subscription TV through its subsidiary International Telemeter Co. At pres- ent the only ITC pay TV operation is in Etobicoke. a suburb of Toronto. Ont. One Of Six ■ Ktla is one of six independent TV stations in Los Ange- les. The others: kcop(tv), owned by Chris Craft Industries: khj-tv, owned by RKO General: kttv(tv), owned by Metromedia, all YHF. and kitx(tv), owned by Central Broadcasting, and KM ex-t\' . owned by Spanish Interna- tional Network, both UHF. The other three stations in Los An- geles, all VHF, are owned by the three TV networks: kabc-tv, ABC; knxt- (tv), CBS, and knbc(tv), NBC. The ktla sale is the second major TV ownership transfer in the Los An- geles market in the last six months. Last June Metromedia Inc. acquired kttv from the Los Angeles Times for SI 0.390,000. Subsequently, Metromedia bought klac-am-fm there for $4.5 million. Ranking Price ■ The $12 million purchase price for ktla is one of the highest paid for an independent TV station. Recently, ktvu(tv) Oakland- San Francisco was bought by the James M. Cox interests for S12,360,000. Top value for a TV station was last year's buy by Hearst Corp. of the re- maining 50% of wtae(tv) Pittsburgh for SI 0.6 million, giving the Hearst Corp. 100% ownership and giving the channel 4 station, affiliated with ABC. a S21.2 million valuation. The highest price paid for a com- bined radio and TV property was the SI 5.6 million allocated to wcau-am-fm- tv Philadelphia when CBS bought those stations plus real estate in 1958 from the Philadelphia Bulletin. Other major broadcast sales prices: ■ Storer paid SI 0.950,000 for whn New York. ■ Westinghouse paid $10 million for wins New York. ■ Cowles Magazines & Broadcasting paid S8 million for wrec-am-tv Memphis. ■ Time-Life paid $6.25 million for kogo-am-tv San Diego. ■ Harte-Hanks Newspapers paid $6.25 million for 63% of kens-am -tv San Antonio. Later kens was sold for S700,000. ■ Outlet Co. (Providence, R. I., de- partment store and owner of wjar-am- tv there) paid S6 million for wdbo- am-fm-tv Orlando, Fla. Pending before the FCC is the $38.5 million sale of all of the Transcontinent Television Corp. stations (except Cleve- land) with Taft Broadcasting paying $26.9 million plus adjustments for wgr- BROADCASTING, November 4, 1963 am-fm-tv Buffalo, WDAF-AM-FM-TV Kansas City, Mo., and wnep-tv Scran- ton, Pa. Midwest Television Inc. is buying kfmb-am-fm-tv San Diego for over S10 million. Time-Life is buying kero-tv Bakersfield, Calif., for over $1.5 million. Other major group purchases in- clude Time-Life's" SI 5.750,000 buy in 1957 of the Harry M. Bitner broadcast properties (wfbm-am-fm-tv Indiana- polis, wtcn-am-tv Minneapolis-St. Paul and wood-am-tv Grand Rapids ,Mich.), and Corinthian's S10 million purchase in 1956 of the Bruce McConnell sta- tions (wtsh-am-tv Indianapolis and wane-am-tv Fort Wayne, Indiana). duPont deadline announced Dec. 31 has been set as deadline for nominations for the 1963 awards of the Alfred I. duPont Awards Foundation, which annually gives S 1,000 prizes to two radio or TV stations and a com- mentator. The foundation is administered by Washington and Lee University, and winners of the awards are encouraged to convert the cash into a scholarship, named for the recipient, in the radio- television field. Information about the awards can be obtained from the cura- tor of the school. Lexington. Va. Park buys WDEF-AM-TV The sale of wdef-am-tv Chat- tanooga by Carter Parham, Ed- ward Findlav Jr. and associates to Roy F. Park for S2.780,080 was announced last week. In an agreement reached Thurs- day (Oct! 31), Mr. Park con- tracted to pay SS0 a share for all 34,751 outstanding shares of Wdef Broadcasting Co. The agreement is subject to the ap- proval of at least 90% of the stockholders of the Chattanooga station. The sale was negotiated by R. C. Crisler & Co.. Cincinnati. ' Mr. Park owns wgtc-am-fm and wnct(tv) Greenville. N. C. and only recently acquired kreb Shreveport. La. The Greenville stations own 30% of wect(Tv) Wilmington, N. C. Wdef-tv, which began in 1954. is on channel 12 and is affiliated with CBS. Wdef. founded in 1941, is on 1370 kc fulltime with 5 kw. Mr. Park, a native North Carolinian, now residing in Ithaca. N. Y., said Mr. Parham and Ken Flenniken. general manager of wdef radio, had agreed to con- tinue in their posts. CATV SYSTEMS FOR SALE RANGING FROM— $450,000.00 TO $5,500,000.00 Contact Ray V. Hamilton or Barry Winton in our W ashington office PLEASE LET US KNOW THE AREA OF YOUR INTEREST. WE HAVE SYSTEMS IN ALL SECTIONS OF THE UNITED STATES. & ASSOCIATES, INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. 1737 DeSales St., N.W. Executive 3-3456 CHICAGO Tribune Tower DEIaware 7-2754 DALLAS 1511 Bryan St. Riverside 8-1175 SAN FRANCISCO 111 Sutter St. EXbrock 2-5671 RADIO • TV • CATV • NEWSPAPERS 69 UHF OPERATOR CHARGES MONOPOLY Wants VHF competitor to be divested of all but one station The VHF-UHF competition reached a new high last week when a UHF op- erator asked the FCC to order its VHF competitor to divest itself of all but one TV station. The petition was filed by Plains Tele- vision Inc., owner of three UHF out- lets in central Illinois, against Midwest Television Inc., which owns one VHF and a UHF in the same area. The Plains complaint is based on the allegation that Midwest exercises a monopoly in the region through the use of combination rates, combination pro- graming and a combination staff. Plains also asked the FCC to deny Midwest's pending purchase of kfmb- tv San Diego. Midwest is principally owned by August C. Meyer and his wife. It owns wcia(tv) Champaign, on channel 3; wmbd-tv Peoria, on channel 31, and a UHF translator in LaSalle. Midwest is an applicant for channel 26 in Springfield, 111., and for a VHF trans- lator in Effingham. Peoria is operated as a semi-satellite of wcia, Plains says, and the Springfield operation will be operated similarly if granted. Mr. Meyer is out of the country and could not be reached for comment. A spokesman for Midwest said it would answer the allegations in its reply to be filed with FCC. Plains is jointly owned by H. & E. Balaban Co. (Harry and Elmer Bala- ban, midwest theater owners) and Transcontinental Properties Inc. (Her- bert Scheftel and estate of Alfred E. Burger). It owns wics(tv) (ch. 20) Springfield; wchu(tv) (ch. 33) Cham- paign, and wicd(tv) (ch. 24) Danville. Plains also is an applicant for a VHF translator in Champaign. Its Cham- paign and Danville stations are oper- ated as semi-satellites of wics. The key of the Plains' complaint is that the Midwest group, all based on VHF outlet wcia, gives Midwest an "overwhelming dominance" in central Illinois. For example, Plains says, the wcia's CBS network base hourly rate is $1,250, while the combined wics- wchu-wicd NBC network rate is only $500. Single Market Concept ■ Midwest, Plains claims, has achieved dominance of the central Illinois market, through planned approach to the area as a single entity. It serves and would serve, Plains says, an area of 19,445 square miles "carved out of the heart of Illinois and extending into Indiana." It promotes this "empire," Plains says, by calling it and selling it as the "Greater Illinois Market (GIM)." Plains acknowledges that Midwest has a separate rate for wcia and for wmbd-tv, but, it adds, "for significant periods" it has combination rates for both stations "which is substantially lower than the sum of the two individ- ual rates." As as example, Plains says that in the syndicated program Adventures in Paradise, wcia charges $60 for a spot, and wmbd-tv $15, but a combination buy costs only $65. This gives Midwest a significant com- petitive advantage for national and re- gional spot business, Plains charges. If Midwest gets a station in Spring- field, Plains claims, this could be "dis- astrous" for its Springfield station, since buyers will be tempted to buy the pack- age headed by wcia which already has the advantage of being VHF. Common programing by Midwest not only is injurious to Plains, the UHF group says, but runs afoul of the FCC's policy calling on stations to produce local programing. This competitive ad- vantage to Midwest, and disadvantage to Plains, is also true in common staff and operation by Midwest. Plains sums up its complaint: ". . . The present competitive situa- tion in central Illinois originates in the imbalance inherent in the intermixture of one dominant VHF station in a group of struggling UHF stations. It is enhanced by Midwest's calculated ex- pansion of its service area by acquiring more and more stations in contiguous areas, and it is capped by Midwest's abusive commercial practices (including joint rates, common programing and common operation) clearly designed to make it more dominant. . . ." Diversification Standards ■ Because of this, Plains says, Midwest is contra- vening the FCC's "traditional" diversi- fication standards. Midwest, Plains states, does not need this umbrella coverage because it starts with "a very substantial competitive advantage" — -its base station wcia is the only VHF outlet in central Illinois. Plains also claims that Midwest has thwarted FCC policy on extension of service areas through the use of regular stations in other markets as satellites. Plains claims that Midwest, as the owner of the only VHF in the area, should lean over backward "not to take unfair advantage of its less fortunate UHF competitors." In asking the commission to deny SIOUX CITY'S KTIV SELLS FOR YOU IN Iowa, Nebraska, South" Dakota and Minnesota! KTIV (Channel 4) covers much more than just Metro Sioux City, Iowa. SRDS July '63 study shows chat KTIV's market includes over 207,000 TV homes (TV Factbook '63 — 251,100 homes) in a 4-state area! And the 1962 spendable income in this market has grown to 1^4 billion dollars. Ten consecutive ARB reports prove that KTIV's wide range appeal reaches into more of the Siouxland homes, 85% of which are outside the Sioux City metro area. No other station penetrates the combined metropolitan and outlying Siouxland market as well as KTIV. NBC • ABC lnnel4 Sioux City, Iowa National Representative: Ceorge P. Hollingbery Regional Representatives: Harry S. Hyett Co., Minneapolis Soderlund Co., Omaha Eugene F. Cray Co., Kansas City, Mo. 70 (THE MEDIA) BROADCASTING, November 4, 1963 Hold it! If you haven't heard about the Mike Douglas show yet, take a good hard look. Mike and his show are the hottest ninety minutes to hit the local television scene since the Steve Allen Show. It's a big time, daytime; big name, big budget show. This isn't the complete story. There is the proof of performance, too. In just six weeks in Cleveland, for instance, the Mike Douglas Show reversed a share of audience picture that had lasted for six years. (Latest share of audience: 47.5%.) Now he's SRO in Boston, Baltimore, Pittsburgh and San Francisco. Write, wire or call us today. This is a "ninety minutes" that's worth looking into. WBC PROGRAM SALES, INC. fSy? 122 East 42nd St., New York 17, N.Y. • Murray Hill 7-0808 >^ 71 Does Yoir Station Hamihe Are you losing advertisers because you don't have the loudest signal in your area? Are they going to other stations because you don't have the "BIG VOICE?" Only DYNAMIC DIMENSION Control Equipment by FAIRCHILD, indi- vidually or integrated, can pro- vide you with an easy-to-listen-to "BIG VOICE" -the loudest and cleanest signal in your areat FAIRCHILD DYNALIZER Model 673 The newest approach for the creation of "apparent loudness"— the Dynalizer is an automatic dynamic audio spectrum equal- izer which redistributes frequency response of the channel to compensate for listening response curves as developed by Fletcher-Munson. Adds fullness and body to program material. Completely automatic with flexible controls. Easily integrated into existing equipment. FAIRCHILD CONAX Model 602 The world-acknowl- edged device that eliminates distortion problems caused by pre-emphasis curves. Allows higher average program levels through inaudible control of high frequencies. Invaluable in FM broadcast and disc recording. Eliminates Stereo splatter problems in multiplex channels. FAIRCHILD LIMITER Model 670 Fast attack stereo limiter (50 micro- seconds) with low distortion and ab- sence of thumps. Sum and difference limiting position eliminates floating stereo image, de- spite amount of limiting used in one of the two channels. Also includes regular channel A and B limiting. Dual controls and dual meters provided. Now used throughout the world in recording studios. (Mono model available). Write to Fairchild — the pacemaker in profes- sional audio products — for complete details Midwest's purchase of kfmb-tv, Plains claims the addition of another station to Midwest's group would have "serious adverse economic impact" on Plains. It might permit Midwest to operate the San Diego station in combination with its other stations in the purchase of feature films, syndicated film, other pro- gram resources and joint sales. Midwest is paying $10,085,000 for the channel 8 San Diego station; it is part of the disposition of Transconti- nent Television Corp. (no relation to Transcontinental) TV stations in a $38.5 million transaction which has Taft Broadcasting buying Kansas City, Buf- falo and Scranton, and Time-Life buy- ing Bakersfield, Calif. (Broadcasting, Sept. 23). All pend FCC approval. $3,000 in fines upheld by FCC The federal government is going to be $3,000 richer when it collects the fines ordered by the FCC last week. The commission last week affirmed $500 fines for wcco-tv, kstp-tv, wtcn- tv and kmsp-tv, all Minneapolis for failure to identify the sponsor of a local program supporting an ordinance clos- ing stores on Sundays (Broadcasting, Sept. 10, 1962). The program featured Dr. Arthur Upgren, an economist, dis- cussing the merits of the ordinance — which had been vetoed by the mayor and was to be reconsidered by the city council the next day — and was spon- sored by a group of businessmen called the Downtown Council. The commission also gave interpreta- tions of the words "willful" and "re- peated"— the former means "the li- censee knew that he was doing the acts in question" and doesn't require that he realize them as being wrong; the latter "means simply more than once." The four stations, joined by the Na- tional Association of Broadcasters, had questioned if the violations could be termed "willful" and "repeated" bring- ing them under the rules governing for- feitures. The commission also affirmed a $1,- 000 fine for ksrd Rapid City, S. D., for operating the station with unauthorized equipment and using remote control with a defective apparatus. The com- mission said the licensee, The Black Hills Station, owned by John, Eli and Harry Daniels, admitted "certain of the violations, but considered them merely 'technical' and offered no other expla- nations in excuse or mitigation." Greensboro stations unite The five AM radio stations in Greens- boro, N. C, have formed a new associa- tion for joint efforts in promoting the medium. Carrol Ogle, weal general manager, was elected president of the Greensboro Radio Association at the organizational meeting Oct. 23. Other Greensboro stations and their representatives at the first meeting were wbig (Dan Griffin), wgbg (Ralph Lambeth), wpet (Ray Stephenson) and wcog (Ron Kempff). Everyone waited but the shoe didn't drop The biggest news out of the FCC last week was what didn't happen. The commission didn't decide the controversial drop-in case, as sched- uled. It didn't consider a staff pro- posal concerning regulation of com- munity antenna systems. And Chair- man E. William Henry didn't fly back to Geneva for the final week of the international conference on space frequency allocation. The chairman, who served as sen- ior advisor to the U. S. delegation at the conference, had been informed before he returned to this country two weeks ago that his presence in Geneva would probably be needed when the delegates voted on alloca- tion proposals. He planned to re- turn Thursday (Oct. 30). However, the leader of the U. S. delegation, John McConnell, in- formed him Wednesday by telephone — via the Syncom space satellite — that the conference was proceeding smoothly and that for the time being, at least, there was no need for his return. As a result, the commission de- cided to relax the pressure it had been maintaining. It spent all day Monday discussing a staff proposal for limiting network control of pro- graming (see story page 54) and was in its regular meeting until 5:40 p.m. Wednesday. Ahead of it lay a special meeting on the proposed revision of the pro- gram reporting form and the drop- ins. The commission met on the pro- gram form Thursday, but put off the drop-in case — involving the contro- versial question of whether it should affirm its decision to deny short- spaced VHF channels for seven mar- kets. No new date was set, but it is expected to be considered this week. CATV was tentatively scheduled for discussion Monday, but was dropped from the agenda when it was apparent the network program- ing matter would consume the entire day. No new date has yet been set for consideration of the CATV matter. FAIRCHILD RECORDING EQUIPMENT CORPORATION 10-40 45th Ave., Long Island City 1, N.Y. 72 (THE MEDIA) BROADCASTING, November 4, 1963 "Which Miss Smith?" Full names are important, with products as well as people. Johnson & Johnson makes a whole family of products under the band-aid Brand, from band-aid Brand Adhesive Band- ages to BAND-AID Brand AIR-VENT Adhesive Tape to band-aid Brand Spray Antiseptic. We like to be talked about, but just as there's more than one woman named Smith, there's more than one product with the BAND-AID Brand. A whole family of products carry the BAND-AID Brand to indicate "made by Johnson & Johnson." So, always follow the "band-aid" Brand with the product name. BROADCASTING, November 4, 1963 ONE IN A SERIES OF MESSAGES TO THE BROADCASTING INDUSTRY What you should know about regulation, profit, and the Independent Telephone Industry Just about everyone knows that tele- phone companies — like all utilities — are regulated. But not enough people, it seems to me, know who does this regulating or why it is done. Most telephone users would tell you that the "government" regulates tele- phone companies. A few would know that the regulatory bodies are "commissions." Some would say that telephone com- panies are regulated "to keep the rates down." Some would say that — and they would be wrong ! The rate-making responsibility of regu- latory bodies is neithertheir primary func- tion nor their basic purpose. The regulation of telephone companies, which began in the United States during the early part of this century, had one overriding purpose which has never changed: to assure good service to the public at fair rates. by George R. Perrine* Chairman, Public Utilities Section, American Bar Association Chairman (1953-61) Illinois Commerce Commission President (1960-61) National Association of Railroad and Utilities Commissioners Regulation Instead of Competition To do this properly, the public utilitie commissioners are faced with a tremer dously difficult job. It is complex becaus> they must administer a system of cor trols that actually is a substitute for th normal rough-and-tumble competitio found in purely private enterprise. There are two basic reasons for this First, history proves that where mor than one telephone company has tried 0 BROADCASTING, November 4, 1963 Independent Telephone Facts at a Glance Total Telephones . . . 13,315,000 Operating Companies . . . . . 2,645 Number of Exchanges . . . . . 10.660 Investment in Plant . . t£ Rnn nnn nnn Gross Revenues . . . $1,400,000,000 Number of Employees . . . . 100,000 Number of Stockholders . . . 600,000 serve any one given area, competition has resulted not only in much higher con- sumer costs but poorer service. Second, communications are so essen- tial to public health, national welfare and the conduct of almost every business that any interruption of that service through failure of a telephone company cannot be permitted. Down through the years, regulatory commissions have come to recognize that no community can be stronger, eco- nomically or socially, than the utilities that serve it. They have adopted the con- cept of the "three-legged stool:" that there is a genuine community of interest among a utility's customers, employees and owners. Along with this has come an understanding that regulation should maintain the financial health of telephone companies in order that they may con- tinue to provide good service at fair rates. To provide high standards for essential service, dedicated commissioners and their professional staffs study constantly, keeping abreast of new scientific devel- opments in the fast-moving field of mod- ern communications. Exciting new serv- ices such as communication by satellite, electronic exchanges, push-button phones, business data transmission, and closed-circuit television for schools and industry bring the telephone industry to the threshold of its greatest era of ex- pansion. 'fc George R. Perrine was born in Hinck- ley. III., in 1907. After graduating from the University of Southern California and the University of Wisconsin Law School, he practiced law in Aurora and Chicago. Mr. Perrine was president of the Hinckley State Bank (1936-53) and has been a director of the Aurora Na- tional Bank since 1938. He joined the Illinois Commerce Commission in 1942, and was chairman from 1953 until his resignation in 1961. Mr. Perrine founded and was the first president (1954-55) of the Great Lakes Conference. National Association of Railroad and Utilities Commissioners. He is chairman of the Public Utility Section, American Bar As- sociation, and a member of the Iowa State University Conference Advisory Committee. Public Utility Valuation and the Rate Making Process. He is currently president of the Midwestern Division of the Tennessee Gas Transmission Company. Mr. Perrine is a member of the Amer- ican Bar Association, Illinois Bar Asso- ciation. Chicago Bar Association, and the American Judicature Society. The Independent telephone companies are one of the nation's fastest growing industries because they serve the subur- ban areas where the greatest population and industrial expansion is taking place. Since 1950, Independent telephones have more than doubled (6,374,000 to 13,315,000), gross revenues have increased more than four times ($316,820,000 to $1,400,000,000), and plant investment has gone up more than five times ($1,096,000,000 to $5,500,000,000). Adequate Profits Are Vital American private enterprise with its built- in regulators of competition and the hope of profit has transformed a thin fringe of colonial settlements along the Atlantic seaboard into a mighty nation with the highest standard of living in the world. In the very beginning, our country char- acteristically chose to permit private, reg- ulated ownership of the telephone indus- try. Most of the rest of the world, then or later, chose government ownership. Today the results of that choice are everywhere around us. Nowhere else is there a country with a communications system the equal of ours. With only six per cent of the world's population, the U. S. has 52 per cent of all the world's telephones. Independents Serve Over Half of U.S. The nation's network of some 82 million telephones is operated by the Bell Sys- tem and 2,800 Independent (non-Bell) telephone operating companies. The In- dependents, ranging in size from a very large corporation with 4.7 million tele- phones in the U. S. to modest companies with a few phones, cover more than half the nation's geographic service area. Al- together they serve more than 13 million telephones— exceeding the total in Britain and France combined. In 1962, Inde- pendents had more than $5 billion in assets, an annual gross of $1.2 billion, 100,000 employees, and 600,000 stock- holders. Until recently, the public generally did not know of the varied, complex structure of the telephone industry. There was no need to know, for wherever you place a call — in Independent or Bell territory— it goes through speedily to any place in the world. All telephone equipment is com- patible, with instant interconnection of Independent and Bell lines on all long distance calls. More than one billion long distance calls are handled jointly each year by the two systems. Now, however, there is a need for the public to know more about Independents. Investment requirements of telephone operating companies are increasing each year because of growing demand for modern telephone equipment. This year, for example, Independents are investing $635 million in expansion of their net- work of wires, cables, microwave circuits and central office equipment. Competition For Investment Capital The competition for money— investment money— is the toughest kind of competi- tion. Independent telephone companies must have more than local reputations if they are to compete effectively for in- creasingly larger funds in the nation's private capital markets. Investment dollars in the competitive capital markets always flow to companies known for stability, growth and the poten- tial for profit. Thus the role of an adequate profit is especially important because ex- pansion to meet the communications needs of our burgeoning economy de- pends almost entirely on the willingness of private investors to supply funds for the regulated companies to grow on. REGULATION Forty-nine states, the District of Colum- bia, and Puerto Rico have public service commissions with jurisdiction over tele- phone companies. Each board is com- posed of commissioners serving three to ten year terms. Of the 174 commis- sioners, most are appointed by their governor with legislative approval. Most commissions have three to five members, but size varies from one to seven. Each commission usually has an executive secretary and a general counsel. In addition, 272 engineers and ac- countants are employed by commissions across the nation. In Texas regulation is at the local level. It is my personal conviction after 18 years in the regulatory field, that our cur- rent system of regulation of the telephone industry yields the most benefits to the greatest number of people. To be effec- tive, regulation must remain fair, flexible and, above all, it should be accorded the recognition and confidence of the public it protects. At stake is our national wel- fare and security and the future of the private enterprise system itself. This message was prepared for the United States Independent Telephone As- sociation by Mr. Perrine. It is part of a four-point USITA program to focus the attention of the business and financial community, and the general public on: 1) the dynamic growth and stability of the Independent telephone industry 2) the importance of maintaining adequate earnings in order to attract new investment capital 3) career opportunities in the telephone industry 4) the contributions of the Independent telephone industry to the philoso- phy of private enterprise in a free economy. For further information, please communicate with USITA, 438 Pennsylvania Bldg., Washington 4, D.C. Telephone: Area code 202 628 6512. BROADCASTING, November 4, 1963 75 Attack launched on renewal log jam FCC WORKS ON TV PROGRAM FORM, EARLIER DATE FOR APPLICATIONS The FCC began moving ahead on several fronts last week in an effort to reduce the agency's staggering backlog of deferred license-renewal applica- tions. With the backlog total hovering near the 600-mark, some commissioners feel the problem has reached emergency proportions (Broadcasting, Oct. 21). In their efforts to find a solution, the commissioners: Reportedly made considerable prog- ress Thursday (Oct. 31) in completing work on a revised television program reporting form. The commission feels an updated form providing data not available from the present form would eliminate the need for letters to licensees — a practice that leads to delays and adds to the backlog. Instructed the staff to draft a pro- posed revision in renewal procedures under which licensees would file their applications six months in advance of renewal date instead of three, as at pres- ent. The feeling is that the additional time would enable the staff to straighten out problems with broadcasters before their renewal date passes and their ap- plications wind up on the deferred list. New Guide Lines ■ In addition, the commission is expected to consider this week proposals for liberalizing the guidelines under which the staff oper- ates in deciding whether to grant a re- newal application or bring it to the com- mission's attention. Programing ques- tions are primarily involved. Most commissioners are said to agree that existing procedures have resulted in too much "nitpicking" on the part of the staff. They reportedly feel the guidelines should be "loosened up" to allow the staff greater discretion in granting renewals. One source said the staff is already working on guideline revisions. The commission this week is also expected to consider proposed revision of the program reporting form for ra- dio. Although the television reporting form has monopolized the attention of the commission and the industry, the bulk of the applications on deferred status involve radio stations. Moreover, some commissioners feel this would be a simpler project than the TV reporting form. Commissioner Frederick W. Ford has already sug- gested a revision (Closed Circuit, Sept. 16), which, reportedly, has at- tracted the support of Commissioner Rosel H. Hyde and Lee Loevinger. TV Form ■ Work on the proposed TV reporting form reached the point Thursday where it was turned over to the staff with instructions to redraft it along lines laid down by the commis- sion. Some differences remain to be set- tled, but a considerable amount of agreement was reached. The basis of the commission's consideration were proposals advanced by a three-member committee, composed of Commissioners Robert T. Bartley, Kenneth A. Cox and Ford, which has been working on the form for months. Basically, the form would require an applicant to report what he has done to survey community needs and in- terests, to evaluate those needs and in- terests, and to report programs he in- tends to carry to meet those needs. The programing, which would be re- Part of General Outdoor now flies Metromedia colors Metromedia Inc., which recently acquired radio and TV properties in Los Angeles, which is awaiting FCC approval of the purchase of a radio station in Baltimore, and which is selling its Stockton, Calif., TV sta- tion, made another move last week in its expansion program — but this one was in the outdoor advertising field. The company is negotiating the purchase for more than $13 million cash of the plants and facilities of the General Outdoor Advertising Co. in New York and Chicago. The New York and Chicago outdoor advertising units will become branches of Metromedia-owned Foster & Kleiser Co. Foster & Kleiser is one of the largest outdoor advertising units on the West Coast. General Outdoor is one of the larg- est in the country. Funds for the outdoor purchase will be provided by banks, John W. Kluge, chairman and president of Metromedia, emphasized. No equity financing is involved, he noted. In the advertising field, Metro- media annnounced in September that it had acquired the franchise for all advertising on Los Angeles transit company. Earlier in the year, Metromedia acquired the world famous Ice Ca- pades ice show, its first move into the nonbroadcast entertainment field. And two weeks ago, Mr. Kluge in response to a reporter's question, im- plied that Metromedia would not be averse to getting into the publishing field — newspapers, magazines or business publications. It all is soundly logical to Mr. Kluge. "Metromedia is in the media busi- ness," he said last week. "And the media business, means not only sta- tions, but advertising and publishing too." "In today's business world," Mr. Kluge said, "you've got to diversify to make sense. And we do have an affinity to the press. It's a logical area for us to grow into." In fact, Mr. Kluge added, "I can see the time when broadcasting may be only 20% of our business." At the moment there is no pub- lishing acquisition under considera- tion, Mr. Kluge stated. 'However, we're looking." Metromedia paid $10,390,000 for kttv(tv) Los Angeles and $4.5 mil- lion for klac-am-fm there. It has bought wcbm-am-fm Baltimore for $2 million, and is selling kovr(tv) Stockton, Calif., for $7,650,000 to McClatchy Newspapers. The Balti- more purchase is still awaiting FCC approval; the kovr transaction has not been submitted to the FCC. In two registrations filed with the Securities and Exchange Commission in Washington last week, outstand- ing stock options were listed as fol- lows: John W. Kluge, 65,000 shares at $19,169; Robert A. Dreyer, 7,000 shares at $18; Richard L. Geismer, 5,000 shares at $17,325; Mark Evans, 1,500 shares at $17,666. All directors and executives have options for a total of 82,500 shares at an average $18,569 a share. Op- tions run from May 11, 1964, to Nov. 13. 1972. The registrations were filed for 250,000 shares of common to be of- fered under a profit sharing plan for nonunion employes, and 173,013 shares of common to be offered un- der the restricted stock option plans. 76 BROADCASTING, November 4, 1963 FCC gets data processing computer The scene above indicates a giant step by the FCC into the world of whirring tapes and blinking lights known as data processing. Installation of the Univac III, manufactured by the Sperry Rand Corp., marks the first time a regula- tory agency has purchased such equipment. Until now data process- ing equipment has been leased from the manufacturer. Purchase price was $956,000, exclusive of another $100,000 for renovating the office space and 50 tons of climate control machinery. The equipment will be employed about 50% of time in evaluating engineering proposals in broadcast applications. It will also process safety and special radio applications and give rapid reference to owner- ship data. Seen above are Katherine Marano (seated at control console), Gordon Hammond (r), William Misenheim- er, chief of the section (c) and Louis Thomas (1). The data processing department will employ about 60 persons in all. A commission spokesman said this will eventually lead to a cut in the number of clerical employes at the agency and will vastly diminish the amount of time now being spent by staff members in researching cer- tain data. ported in chart form, would be identi- fied by title, source, time slot and fre- quency, and would be broken down ac- cording to the 14 categories the 1960 statement on program policy says are "'usually necessary" to satisfy commu- nity interests and needs. The applicant would also list, by types, the special programs he intends to broadcast. The composite week and the pro- posed typical week, along with require- ment that percentages of various types of programing be reported, would be dropped. But the composite and typical weeks would be retained for commercials with the licensee asked to compare, in min- utes, proposed advertising continuity and programing. Problems Remain ■ One major dif- ference to be resolved is whether the re- port would be filed every three years, as at present or annually. Another is the amount of detail to require of the ap- plicant in describing his survey and evaluation of community needs and in- terests. A third is whether, in addition to a chart on proposed programing, the ap- plicant should be required to fill one out for programing carried in the pre- ceding renewal period. There was no firm opinion last week on whether the commission — once it finally agrees on the final shape the re- porting form should take — will issue it as a notice of proposed rulemaking on which the industry could comment. Previous versions of the form have been put out for comments twice. The commission will ask general counsel's office for a ruling on whether a rulemaking proceeding is necessary. But some commissioners feel that if this procedure is not used, the agency will, at a minimum, request comments "in- formally," from broadcasters. Under the proposal advanced by Commissioner Ford for revising the ra- dio reporting form, program categories and commercial vs. sustaining time questions would be eliminated. Instead, applicants would be required to inform the commission of what they had done in the interest of their communities and what they planned to do in the ensuing license period. They would also be asked to break down the amount of time devoted to commercials and program- ing during a typical week. Can't Wait ■ Some commissioners feel that, although new forms are needed, the commission should not wait for their adoption before revising the guidelines observed by the staff in determining programing questions that are currently delaying decisions on re- newal applications. None of the commissioners was ready last week to discuss proposals for re- vising the guidelines. But Commissioner BROADCASTING, November 4, 1963 Loevinger, one of those most insistent on change, gave a clue to his thinking before the Oregon Association of Broad- casters Friday (story page 45). In discussing proposals for improv- ing FCC procedures, he said that al- though the commission has delegated substantial formal authority to the bu- reau chiefs, it has so "circumscribed" this authority with detailed instructions "that an inordinate number of trivial matters are presented to the full com- mission" for resolution. He said this makes for inefficiency and results in backlogs. He said the commission should make clear delegations of authority accom- panied by guidelines "which express the intent of the commission and the spirit in which it intends to accomplish its job." He added that these should "declare that the commission . . . disregards trivial and purely technical defects, and emphasizes substantial and significant complicance with such standards as have been promulgated and published." Essex 'frightened' of happenings in D.C. "Watch out for Washington," Harold Essex, president of wsjs-am-fm-tv Winston-Salem, N. C, warned the North Carolina Association of Broad- casters last week. Mr. Essex said that he is a "frightened broadcaster" and that all broadcasters should feel the same because of what lies ahead for the industry. "If you're not frightened, then you don't understand what's going on in Washington," he said. A member of the radio board of the National Asso- ciation of Broadcasters, Mr. Essex con- centrated his fire on the FCC's rule- making to adopt commercial time standards. "Such a rule would destroy free enterprise in broadcasting," he said. The industry now is in trouble, he charged, because it has allowed the government, without protest, to gradu- ally expand regulatory activities into 77 areas of broadcasting where federal control has no business. "There are dozens of examples of how we broad- casters have allowed this creeping gov- ernment control to happen." he said, "but most of them pale into insignifi- cance as we run head-on into the pro- posal . . . which would impose upon us commercial time limitations. If you've been looking for a place to stand and fight, then this is it." Broadcasters must first put their own houses in order, Mr. Essex said, and then gain the support of the public and members of Congress. He said the NAB is doing a good job in Washington for the industry "and deserves the wholehearted support of every broad- caster in these United States." Representative Hale Boggs (D-La.), House majority whip, and Harold Kas- sens, assistant chief of the FCC broad- cast facilities division, also spoke to NCAB. Mr. Kassens explained the commission's new rules for operating and maintenance logs. Earle Gluck, wsoc-tv Charlotte, reported on the as- sociation's trip to Washington to solicit support of the North Carolina con- gressional delegation against the FCC commercial time standards rulemaking (Broadcasting, Sept. 9). NAB's 'career' booklets are becoming hot items Two booklets designed to encourage young people to plan and prepare for careers in radio and television, pub- lished last week by the National As- sociation of Broadcasters, are proving to be best sellers. They were written by James H. Hul- bert, manager of NAB's department of broadcast management and author of a novel on the U. S. Senate, Noon on the Third Day. The booklets, "Careers in Radio" and "Careers in Television," are being distributed to libraries, schools, employment services and other organizations. Stations which request them will be sent bulk copies for local distribution. Requests have been re- ceived for more than 5,000 copies in the two weeks since the booklets were published. Mr. Hulbert said last week. NAB President LeRoy Collins, in an introduction to the booklets, said the "progress of broadcasting . . . depends on the quality of the young people who are attracted to it." He urged the nation's youth to seriously consider careers in broadcasting. Single copies of the booklets are free and may be obtained from the NAB. Orders of 10 copies or less are 250 each with additional copies at 150 each. NAB. in cooperation with the Gen- eral Federation of Women's Clubs, also has published a "Study Guide on Broadcasting" to be distributed to the nation's 11 million clubwomen. The booklet is a part of the two groups' joint communications program and is designed to (1) give clubwomen a better understanding of the way broad- casters serve their communities and (2) help broadcasters in measuring public reaction. Jones College gets WQTY as a gift Christmas came early for Jones Col- lege this year, with Farris, Sam and Joe Rahall, putting wqty Arlington, Fla., in the collegiate stocking. The brothers have given the station to the business college, which will operate the 1 kw daytimer both as a commercial station and as an adjunct to its curricu- lum. Jones College and wqty, which is on 1220 kc, are both located in the greater Jacksonville area. The school, which is itself a nonprofit organization, accepted the gift as soon as the FCC approved the assignment Oct. 16. The Rahall brothers retain ownership of wwnr Beckley, W. Va.; wnar Norristown and wkap Allentown, both Pennsylvania, and wlcy St. Peters- burg, Fla. Shown examining the papers which effected the gift are Farris E. Rahall (1), president of Rahall Broadcasting Inc., and Jack Jones, chairman of the school's board of trustees. Pay raise bill faces fight on House floor Legislation that would provide pay raises for government employes, includ- ing members of Congress, commission- ers of regulatory agencies, cabinet mem- bers, federal judges and about 1.8 mil- lion other employes passed its first hurdle last week. The House Post Office and Civil Service Committee approved the mea- sure 15-9, but the bill was expected to run into heavy opposition from the House economy bloc. The bill would provide an increase in salary for the FCC chairman from $30,500 to $36,500 annually and from the present $20,000 for commissioners to $29,500 (Broadcasting, Oct. 14). The committee defeated a proposal by Representative Wayne Hays (D- Ohio) to permit congressmen to evalu- ate their own worth. Facing charges that increases were "unscrupulous, un- timely, inimical and detrimental to the country," Representative Hays suggested in the committee's behalf that congress- men be allowed to set their salaries indi- vidually in a $5,000 to $30,000 range. Terms of the approved bill would raise congressional salaries from $22,- 500 to $32,500. Commission sets dates for two oral arguments Oral arguments in the channel 13 Grand Rapids, Mich., and channel 9 Orlando, Fla., proceedings have been set by the FCC for Dec. 16 and Jan. 13, respectively. The channel 13 case involves four applications for the facility which are presently involved in an interim opera- tion (wzzm-tv). They are Grand Broadcasting Co., West Michigan Tele- casters Inc., MKO Broadcasting Corp. and Peninsular Broadcasting Co. Grand Broadcasting was favored in Hearing Examiner Forest L. McClenning's initial decision (Broadcasting, May 27). The argument in the Orlando case was ordered last summer by U. S. Court of Appeals for the District of Columbia. The court said the commission should consider if a grant should continue to wftv(tv), Mid-Florida Television Corp., or go to Worz Inc. Commission is to consider ex parte charges against wftv and the character qualifications of worz principals. The court also suggested that the record could be opened for new applications (Broad- casting, July 8). Agency heads get nod to judge on conflict President Kennedy last week dele- gated to department and agency heads (including E. William Henry, chairman of the FCC) authority to rule on con- flict of interest cases. The delegation includes the author- ity to waive conflict of interest rules in situations where the conflict appears to be insignificant. Department and agency heads may, under the executive order issued by the President, makes these determinations themselves in cases of presidential appointees who are subordi- nate to them. The President retained for himself the authority to rule on department or agency heads themselves, and also on presidential appointees who are not subordinate to anyone but the Presi- dent. 78 (THE MEDIA) BROADCASTING, November 4, 1963 Now it's all head (no handle)— easier to mount with a new universal post clamp. Now it comes complete with a new transistorized SYLVAC™ Control that lets you dial the color temper- ature you need for each shot. And if s a complete, portable, studio lighting sys- tem priced lower than you would ever imagine. The new 3V2-lb. SUN GUN Photo Light is equipped with dual leaf rotating and locking barn doors that turn a full 360=. And there's a full range of standard and optional accessories that lets you do virtually anything with the light from its powerful 1000-watt 5~ Z. The new SYLVAC Control tells you the exact voltage across the lamp, allows you to dial the precise color temperature you require— gives you quick, easy, finger- tip control of light intensity and lighting ratios for black-and-white work. too. It comes in two models: SV-9 for controlling one SUN GUN photo light, SV-20 for controlling two. Details? Ask your dealer— or write Sylvania SUN GUN Products. Sylvania Electric Products Inc., 730 Third Ave., New York 17, N. Y. SYLVANIA GENERAL TELEPHONE & ELECTRO N/CS BROADCASTING. November 4. 1963 79 WFBC-TV begins expansion project The three executives above have before them the blueprints of an expansion and modernization pro- gram planned by wfbc-tv Green- ville, S. C. (L-r): W. E. Garrison, the station's chief engineer; R. A. Jolley, president of Southeastern Broadcasting Corp., licensee of the station, and Wilson C. Wearn, South- eastern's executive vice president. The construction, just started and to be completed early in 1964, will cost approximately $250,000. In- cluded are a new studio, a modern news room, additional tape recording facilities and more prop storage space. New transistorized equip- ment will also be installed. Daniel Construction Co., Green- ville, is the contractor. Daniel also built the present wfbc-am-fm-tv plant, which was occupied in 1955. GAB wants NAB aid in license renewals It's time for the "national leadership" of broadcasting to stop ignoring the FCC's harassment of broadcast stations' programing when they seek a license renewal, the Georgia Association of Broadcasters told its big brother, the National Association of Broadcasters, last week. The GAB board of directors adopted a resolution calling on the NAB to give top priority to helping 600 deferred li- censees get their renewals. "It appears that a majority of these renewals are being held up for reasons about which there is considerable dispute as to juris- diction of the FCC," GAB told the NAB. "GAB is ready to cooperate with NAB in any way to assist in this urgent project," the resolution stated. "The national leadership of broadcasting can no longer ignore these 600 stations hanging on the limb." Licenses of Georgia stations expire April 1, 1964, and the GAB pointed out that it has been praised by the FCC for its help to members in meeting FCC requirements. The NAB should do the same thing on a national basis, GAB said. LeRoy Collins, NAB president, ex- pressed "grave concern" over the FCC backlog of renewal applications at the association's fall conference in Miami 10 days ago (Broadcasting, Oct. 28). He did not mention the controversy over the commission's extensive ques- tioning of applicants' local programing and policies (Broadcasting, Oct. 21). The FCC moved on its own last week to reduce the renewal backlog (see paae 76). From Senate to House Legislation to set up a permanent administrative conference to help fed- eral agencies improve their procedures was passed by the Senate and sent to the House last week. S 1664 had wide support of govern- ment agencies and was believed to have had unanimous support of the regula- tory agencies. Cost of operating and staffing an administrative conference was estimated at between $250,000 and $500,000 annually by the committee. Similar legislation has been before the House Judiciary Committee for sev- eral months. McClenning affirms initial ch. 6 choice FCC Hearing Examiner Forest L. McClenning last week again recom- mended granting South Florida Amuse- ment Co. a new station on channel 6 in Perrine, Fla. (channel 6 is allocated to Miami) . In September 1960 Mr. McClenning issued an initial decision that would have awarded the channel to South Florida, but this decision was vacated by the FCC in January 1962 and the case was reopened to determine if South Florida had concealed logs and faked letters. The charges concerned the program logs of wbuf(tv) Buffalo, at one time owned by Sherwin Grossman, president of South Florida, and associates. Also involved were allegations that letters by Buffalo organizations sent to the FCC in behalf of the deintermixture case in- volving that city were actually typed and signed by wbuf personnel, without the permission of the organizations. These questions had been raised by Coral Television Corp., applicant along with Publix Television Corp., for chan- nel 6. The hearing examiner concluded last week that no evidence was introduced at the further hearing that would alter his original initial decision, and that Mr. Grossman possesses the necessary char- acter qualifications to be a licensee. FCC's fiscal picture is still day-to-day Congress last week authorized the FCC and other federal agencies that haven't received their fiscal 1964 ap- propriations to continue spending mon- ey at the 1963 rate. But neither the Senate nor House ap- propriations committee chairman was able to predict when Congress would get around to passing appropriations for fiscal 1964 which began July 1. Heading toward the longest legisla- tive session on record, the Congress had by the end of last week failed to act on appropriations for the regulatory agen- cies, the USIA, the Department of Jus- tice— all the agencies that deal with broadcasting in any way. Lacking that action, the agencies would have gone out of business Oct. 31 except for pas- sage of a continuing resolution, a device used twice before in this legislative ses- sion that permits agencies to keep op- 80 (THE MEDIA) BROADCASTING, November 4, 1963 FRINGE PROBLEM? SOLVE IT WITH SURROUND- ING SOUND! Hook the Broadcast- er by Surrounding Sound into your circuit and you'll put more sound in your signal without affecting modula- tion. With fuller sound in your sig- nal you'll get more effective recep- tion in fringe areas. The end result is increased coverage plus better sound plus higher ratings and increased revenues. WANT PROOF? At the bottom of this page you'll find a list of stations that have licked fringe area problems by using Surrounding Sound. Write us. We'll send you a fully docu- mented file of correspondence from these stations, and others, whose fringe reception has been extended. They'll tell you, in their own words, how they have increased fringe cov- erage by 28% . . . and more. Proof Positive! GET EXTRA BENEFITS AS WELL! Surrounding Sound will give your AM stations all of the sound quality of an FM broadcast — will make your FM station sound like multiplex stereo. But that's not all! Surrounding Sound will put concert hall depth and presence into your music, lend a note of authority to your newscasts and give your station promos and id's a lilting personality. All this at very nominal cost. MAIL US YOUR AIR CHECK TODAY! We'll give it the full Sur- rounding Sound treatment and return it to you promptly. When it comes back, listen to it carefully. Let your staff judge its potential impact on your listeners. Then call us, collect, to find out how economical it is to get all the advantages of Surrounding Sound through lease or purchase. SURROUNDING SOUND, INC. 848 North Vine St. Area Code: 213 Hollywood 38, Calif. HOIIywood 6-3301 Will: "Lives up to claims; fringe coverage increased more than 25%." KRAM: "Measurable" increase in fringe area reception without over-modulation or distortion." WBBB: "Mail from outlying areas proves extended fringe coverage." KWIZ: "25% to 30% increase in effective tune-in in secondary area." WCHB: "Signal hearability improved; fringe area reception is at least 25% better." . . . Many others, too numerous to list. BROADCASTING, November 4, 1963 81 erating at 1963 spending rates, but pre- vents them from initiating new programs or increasing their personnel. Lawmakers in both houses com- mented on Congress's failure to act, but held out no hope that another con- tinuing resolution wouldn't be needed at the end of November, the limit of last week's measure. House Approval ■ The House already has passed the FCC's appropriation, setting it at $15.8 million. A Senate subcommittee has completed taking tes- timony on it, but since it hasn't finished with other agencies under its jurisdic- tion, chances were it wouldn't begin to take final action on the appropriation until the middle of this month. Then the Senate still must approve the bill and name conferees to meet with House conferees to discuss differences between the two versions, if any — and there us- ually are. The FCC already is on record favor- ing the House version (Broadcasting, Oct 14), but a few senators have shown interest in making further cuts. The $15.8 million House figure for the FCC is still $849,000 more than the 1963 appropriation. Cox to accept invitation Only one of the FCC commissioners — Kenneth A. Cox — is planning to ac- cept the Georgia Association of Broad- casters' invitation to attend its annual Georgia Radio-TV Institute for in- formal debate. GAB co-sponsors the institute with the Henry Grady School of Journalism The FCC's proposed revision of the clear channels was upheld by the United States Court of Appeals in Washington last week. In a unanimous decision, a three- judge panel affirmed the FCC's right to break down 13 of the 25 Class 1-A channels, and also to hold up for fur- ther consideration the question of per- mitting the Class 1-A stations power greater than 50 kw. The commission in 1961 issued its final order in the clear channel case proposing the duplication of 13 1-A frequencies. In 1962 it affirmed this decision. The FCC also stated in both orders that it was not deciding requests for higher power for the time being (Broadcasting, Nov. 26, 1962). These orders were challenged in the appeals court by wjr Detroit, and wgn Chicago, both Class 1-A stations. They claimed that the commission's action modified their licenses without No respite for Congress The majority leaders of the House and Senate last week as- sured their colleagues that while they expect the current session of Congress to run right through Jan. 3, 1964, there'll be 22 days of holiday between now and then. Senator Mike Mansfield (D- Mont.), Senate majority leader, said there would be recesses for Veterans Day (Nov. 11), Thanks- giving and Christmas. "Outside of these dates," Sena- tor Mansfield said, "expect no respite." This plan would see the present legislative session of the 88th Congress run until noon Jan. 3, when there would be a one-min- ute pause before the second ses- sion would begin. Among items clogging the legis- lative machinery are appropria- tions for many government agen- cies, including the FCC, presently required to operate on fiscal 1963 authorizations (see page 80). at the University of Georgia in Athens, where, the meeting will be held on Jan. 23, 1964. When the invitation was ex- tended to the commission. GAB said "It is our belief that the FCC can make a far-reaching and positive contribution to broadcasting" by talking with small broadcasters (Broadcasting, Oct. 21). the required adjudicatory hearing. They also complained that the commission's refusal to authorize higher power was against the public interest. Circuit Judge Charles Fahy, writing for himself and Judges Warren E. Bur- ger and J. Skelly Wright, said that wjr and wgn had no case because their licenses expired in 1961 and the com- mission's rulemaking results were not to go into effect until Jan. 30, 1962. subsequently postponed to July 2, 1963. "The operation of neither wjr nor wgn was subject to any interference or other difference during the life of the licenses of those stations prior to their renewals," the court said. Both stations had their licenses renewed by the FCC conditioned on duplication of their fre- quencies, although protection was af- forded to their 0.5 mv/m 50% skywave contours. The court also turned down the ar- gument that the stations had applied 38 ex-LBJ Co. employes suing for damages The LBJ Co., group broadcast owner, was sued by a group of former employes last week over their rights in a profit sharing and incentive plan. Mrs. Lyndon Johnson, wife of the Vice President, who is the principal owner of LBJ Co., was not named as a defendant. Thirty-eight employes, at one time workers for krgv-am-tv Weslaco, Tex., said that when LBJ Co. sold the stations two years ago they were "in- voluntarily" terminated. They asked for $49,932 in the aggregate. Krgv stations were bought by Bruce Lee and John A. Kennedy in 1961 for $1.4 million. The Kennedys are selling the stations to Douglas L. and Charles P. Manship for $1,375,000 (Broadcasting, Oct. 28). Other LBJ stations are ktbc-am-tv Austin and 29% of kwtx-am-tv Waco, both Texas. Sarnoff gets award NBC Board Chairman Robert Sarnoff was honored Nov. 3 at Emerson Col- lege in Boston by Phi Alpha Tau fra- ternity. Mr. Sarnoff received the 1963 Joseph E. Connor memorial award — presented annually in recognition of ex- cellence in the field of communications. Previous recipients of the award in- clude Edward R. Murrow, General Carlos P. Romulo, Elia Kazan, Red Skelton and the late Robert Frost. for license renewals before the effective- ness of the new rules. Applications are not licenses, it said. Power Boosts Pend ■ On the power increase issue, the court said that it should not deny the commission the opportunity for further consideration. The FCC had stated that its lack of ac- tion on the request for higher power was based on unanswered questions in- volving social and economic implica- tions, and possible monopolistic tend- encies which might result. This and other factors, Judge Fahy said, "can- not be said by this court to be so in- significant as to require a different re- sult at the hands of the court." The court noted that "a sufficient" number of Class 1-A channels (12 of them) are reserved without duplication "for possible future improvement of skywave service." The court did not attempt to mediate the issue between the FCC and Con- gress, other than to note it. Last year the House adopted a resolution express- ing its sense that the FCC was free to authorize power for any clear channel EQUIPMENT & ENGINEERING COURT GIVES CLEAR CHANNEL VERDICT FCC's right to break down 13 class 1-A channels upheld 82 BROADCASTING, November 4, 1963 ONE HALF OF THE ALL-TIME MILLION RECORD SELLERS (Singles) are available and licensed to broadcasters through Out of the 669 titles in the combined listings of Billboard (Dec. 29. 1962) and Cash Box (Aug. 10. 1963) there were 335 which are in the BMI repertoire. BMI takes great pride in this accom- plishment of its writers, composers and publishers, and salutes the art- ists, the recording companies and all others who shared in producing this outstanding catalog. BMI BROADCAST MUSIC, INC. 589 FIFTH AVENUE • NEW YORK 17, NEW YORK CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL BROADCASTING. November 4. 1963 33 August set production and sales Television sales and production for the eight months of 1963 were up, but radio sales and production lagged, the Electronic Industries As- sociation reported last week. In the month of August, TV and radio sales and production moved ahead as compared to July figures. The output of all-channel TV sets also moved ahead in August, climb- ing above July's, but still below June's production of 107,500, which is the peak for any month in this category. Period Jan.-Aug. 1963 Jan.-Aug. 1962 Jan.-Aug. 1963 Jan.-Aug. 1962 TV 3,954,670 3,692,017 4,409,410 4,132,603 SALES With UHF PRODUCTION 599,385 348,667 Radio 5,482,987* 6,570,544 10,828,721* 11,652,448 With FM 881,695 626,154 'Excludes auto radio sales. "*lncludes 4,573,768 auto radios compared to 4,103,170 in same period last year. station higher than the 50 kw limita- tion expressed in 1938 by the Senate. The resolution also asked the commis- sion not to authorize any duplication on the clear channels for at least a year. In answer to this move, the FCC re- vised the effective date of its clear chan- nel order to July 2, 1963, although it has taken the position that the House resolution is "not legally binding upon it." Congress has done nothing further in the case. Applications Pending ■ At the present time there are 15 applications for eight Broadcasters and the FCC have strongly criticized the Federal Aviation Agency's proposed rulemaking which would revamp the FAA's procedures in studying the effect of antenna towers on air navigation. Broadcasters felt the rules failed to give a definitive ex- planation of FAA authority and would cause needless expenditure of time and money on hearings. The FAA proposed changes would require that a formal hearing be held to consider a tower proposal. The agency would also change the language of its determination from "hazard" to "adverse effect" upon air navigation. Present FAA rules require that the agency be informed of construction proposals and for a determination of the tower's effect. FAA rules also pro- vide for establishment of antenna farms, and the agency is drafting proposed criteria for antenna farms which have caused much concern in the broadcast industry (Broadcasting, Sept. 30). The National Association of Broad- casters said the proposed rule change of the clear channels being opened for duplication. There undoubtedly will be more. The 13 channels available for duplication (with the primary sta- tion now allocated) : 670 kc (wmaq Chicago), 720 kc (wgn Chicago), 750 kc (wsb Atlanta), 760 kc (wjr Detroit), 780 kc (wbbm Chicago), 880 kc (wcbs New York), 890 kc (wls Chicago), 1020 kc (kdka Pittsburgh), 1030 kc (wbz Boston), 1100 kc (kyw Cleveland), 1120 kc (kmox St. Louis), 1180 kc (wham Rochester, N. Y.) and 1210 kc (wcau Philadelphia). wouid cause "needless duplication of time, effort and expense." NAB pointed out that the FAA can act in an advisory position only, having no authority to make a final determination — this is in the hands of the FCC, NAB said. NBC told the FAA that it also supports this view. To support this contention the Asso- ciation of Maximum Service Telecast- ers quoted the FAA's brief filed with the District of Columbia Court of Ap- peals in the Potomac Electric Power Co. vs. Halaby case. The brief stated that FAA determinations don't limit or prohibit construction of towers. It was also declared in the brief that if con- struction began after receiving an ad- verse determination from the FAA, the builder would not be subject to civil or criminal prosecution. AMST felt that there has been mis- understanding of the effect of FAA de- terminations. Storer Broadcasting Co. joined this opinion. Semantics, But ■ The FCC, as did several broadcasters, expressed concern over the change in the FAA's wording in determinations — that is, from "haz- ard" to "adverse effect." The FCC said "it appears that the change would likely result in more adverse recommenda- tions because there are obviously many proposed towers which might not con- stitute a hazard to air navigation, but which would have an adverse effect on air navigation." The commission questioned whether a determination of "adverse effect" would be meaningful to the FCC — "it is necessary that any FAA recommen- dation, if it is to be of assistance, must be in terms of hazard." The NAB said that an "adverse effect" determination "is subject to such a wide interpretation that almost any structure could be denied on that basis." The FCC also told the FAA that al- though it gives consideration to that agency's determinations, "to the extent permitted by statute," the decision to grant a license is in the FCC's hands. On another note the National Asso- ciation of Educational Broadcasters told the FAA that ETV tower proposals should be considered separately from their commercial counterparts. The NAEB explained that ETV has such entirely different objectives than does commercial TV that additional criteria must be applied. The NAEB's remarks were particularly directed to the FAA's draft proposal for the establishment of antenna farms. Storer and the Association on Broad- casting Standards Inc. recommended that the FAA delete consideration of AM proposals because the differ- ences of their engineering needs dictate that AM should not be considered along with TV criteria. A number of the comments to the FAA recommended that informal hear- ings on proposed towers be held at the regional level, at which time objections could be heard. Storer suggested that such informal hearings could be insti- gated by the FCC. Power ratio of UHF may apply to VHF The first step toward allowing VHF television stations to use the same aural- visual power ratio as their UHF sisters was taken by the FCC last week through a proposed amendment of its rules. The amendment would permit V's to use an aural power of 10-70% of the peak radiated power of their visual transmitters, standard adopted for U's March 27 (Broadcasting, April 1). The commission said the proposal had been prompted by the requests of "a number" of TV set makers, which had urged uniform standards in an attempt to remove some of the difficul- ties of designing the sets. At the same time it proposed the TOWER PROCEDURES HIT FCC and several broadcast trade associations present united front against proposed changes 84 (EQUIPMENT & ENGINEERING) BROADCASTING, November 4, 1963 EXCITINGLY NEW FROM T£N£TH Only Zenith packs so much big- set performance into a lightweight, super- slim, ultra -styled portable! Zenith builds rugged Handcrafted Quality plus 10 extra-value features into big-screen portable TV! NEVER BEFORE A LIGHTWEIGHT, HANDCRAFTED 19" TV WITH SO MANY BIG-SET PERFORMANCE FEATURES! Such as "Perma-Set" fine tuning. Automatic "Fringe-Lock" circuit. "Gated Beam" sound. 3-stage IF amplification. Bonded picture glass. Plus sensitive dipole antenna. "Ca- pacity-Plus" components. And UHF all channel tuning*! YOU can see its newness! The "Jetliner's" advanced, streamlined styling is slim, modern — from its sleek, silvery trim, to the handsome molded back. It has easy top tuning. Recessed controls. Big clear channel numbers. •optional at Slight additional cost. and specifications subject and it can take it! The "Jetliner's" quality components are firmly fastened to a rugged metal handcrafted chassis. It's hand wired. Hand soldered. There are no printed cir- cuits. No production shortcuts. it's what you would expect from zenith ! A new light- weight, luggage-style TV designed to bring you greater operating dependability, fewer service problems— and a brighter, sharper, clearer picture year after year. See the "Jetliner" at your Zenith dealer's soon. (In tan or ebony colors— S189.95**.) Zenith @ The quality goes in before the name goes on BROADCASTING, November 4. 1963 85 Extra-High-Voltage Transmission (EHV). As power needs grow in the future, electric lines will have to carry greater loads with greater efficiency. Under research conditions, an investor-owned power company and a manufacturer have achieved 775,000-volt transmission (most high-voltage lines today operate between 115,000 and 345,000 volts). Atomic Energy. Investor-owned electric power companies are now par- t cipating in 26 projects designed to produce electricity through atomic energy. It's a $1 billion program, involving 126 companies from all over the nation. Eight plants are already producing atomic electricity. Power Sources. Exotic power sources are under research. They make use of the latest advances in chemistry and physics. This experimental thermionic tube, which converts heat directly into electricity, is a possible new source for producing electric power in the future. Investor-owned electric power companies are engaged in far-reaching research and development... WHAT'S IN IT FOR YOU ? Ever since the days of Thomas Edison, the nation's investor-owned electric light and power companies have been using research and development to bring you the benefit of better and more economical service. They've been able to do it because you have given them your support as a customer. And they've done it with you in mind. One result is the low unit price you now pay for electricity. On the average, a kilowatt hour costs the residential customer less than half as much today as it did 25 years ago. And you are being served by electricity in ever-increasing ways. Together with equipment manufacturers, the investor-owned elec- tric power companies are now engaged in hundreds of far-reaching research and development projects designed to brighten your future. These companies can supply and deliver all the additional electricity you— and a growing America— will ever need. Investor-Owned Electric Light and Power Companies . . . more than 300 companies across ihe nation Sponsors' names on request through this magazine Generation. New ways to get electricity are constantly explored. Twelve investor-owned electric power companies and a manufacturer are study- ing magnetohydrodynamics (MHD), in which a stream of ionized gas is passed through a magnetic field at supersonic speeds to produce electricity. power amendment, the commission al- loted to the Broadcast Bureau the task of handling TV station requests to op- erate experimentally with the new aural- visual power ratio. KSTP stations to get Nimbus weather gear Kstp-am-tv Minneapolis-St. Paul an- nounced Thursday (Oct. 31) it has placed an order with RCA for delivery next year of ground station equipment which will enable reception and display of earth surface weather photographs from the Nimbus weather satellite to More than 400 delegates to the in- ternational conference on space fre- quency allocations, meeting in Geneva, are expected to have draft proposals from working groups this week. All signs point to the possibility that the delegates will begin voting on the space proposals before the week is out. One proposal, significant to broad- casting, was submitted by the European Broadcasting Union. This group, with the status of observer at the conference, has recommended that provision be made for wideband television circuits in frequency allocations. Other suggestions: ■ That 606-614 mc be assigned for radio astronomy throughout the world. This band, channel 37 in the U. S., has already been assigned for radio astron- omy on a 10-year basis here. ■ A study group on telephonic com- munications recommended a delay limit of 300 milliseconds, with a maximum limit of 650 milliseconds. Because of the large distances involved in satellite communications there is an obvious time delay in round trip telephone con- versations. ■ The Soviet Union has recom- be launched in polar orbit in 1964. Cost of the gear is around $30,000. The kstp stations claim to be the first broadcast customer for the RCA gear which so far has been produced chiefly for the research and government trade. The satellite weather pictures and data also are to be made available to the kstp sister stations, kob-am-tv Albuquerque, N. M., and wgto Cy- press Gardens, Fla. The Nimbus satellite will be equipped with an automatic picture-taking system and because of the polar orbit will pass within range of any given locality at least twice daily. When the ground sta- tion gear is installed, the operator will mended that a satellite identification band be established in the 30 mc re- gion. ■ The United Kingdom has sug- gested that a 1 mc band (144-145 mc) be established for the use of amateurs in space communications. EBU delays decision on Europe color system The European Broadcasting Union, meeting in Rome, has postponed deci- sion on a color television system for Europe. It wants further tests with methods of the National Television Sys- tems Committee, SECAM, and PAL before meeting again in Zurich, Switz- erland, in December. Results of these tests will be given to the International Radio Consultative Committee which represents all the postal administrations concerned. (In Europe, government regulation of broad- casting is operated by post office de- partments.) It's up to the committee, which meets in London next February, to decide if it can recommend a stand- ard color TV system for Europe. The committee has the final say, though a strong EBU recommendation preset an antenna to the point where the satellite will cross the local horizon. The antenna then will pick up the sig- nals transmitted by the satellite, route them into an amplifier and from there into a facsimile recorder. Technical topic . . . Six in one ■ KRS Electronics — through its distributor, Visual Electronics Corp., New York — has announced production of a new reversible continuous-loop car- tridge recorder. Dubbed the KRS Stact- Broadcaster, the recorder, the firm claims, is as easy to use as six spot car- tridge units and as reliable as six reel-to- reel machines. would be tantamount to its acceptance by European governments. Possible cause of the postponement at the Rome meeting is rivalry between French, German and British broadcast- ing organizations, each supporting a different system. France wants SECAM, a French system, the Germans are plug- ging for PAL, invented in Germany, and BBC's declared favorite is NTSC. BBC may have to postpone its plans to be the first in Europe with color TV by early 1965 if a standard system isn't adopted soon. If no system is agreed on, BBC will be faced with deciding whether to go it alone with NTSC. Meanwhile, with brisk sales for new 625-line TV sets, British manufacturers have been quiet lately about color. With this in mind BBC would probably decide to wait for an all-European system be- fore bringing color TV to Britain. 2d British commercial TV expected in three years Lord Hill of Luton, chairman of the Independent Television Authority, speaking at a luncheon of the Birming- ham Publicity Association, said that ITA hopes for a second ITA network in about three years. He said the au- thority wants competition between two commercial companies operating over the full week in mass population areas. Commenting on programing, Lord Hill said program planners "must bear in mind the whole range of cultural and regional situations within which their programs will be received. To use this as a reason for producing the lowest common denominator that will be tol- erated ... is not good enough." Television must uncover interests in viewers which they did not suspect were there. It is the responsibility of program producers "continually to broaden our range of interests, to add to our store of knowledge, to develop new apprecia- tions, new abilities of perception and performance — to help to distinguish be- tween a life lived fully and happily and Green light given for film studio plans Planning permission has been granted for a proposed $8 million film studio center at Bognor Regis, England. Final approval by the min- ister of Housing and Local Govern- ment is expected soon unless he calls for a public inquiry. Developed by Sweethill Studios Ltd. on a 53-acre site, the studios will be able to handle every type of production. Large sound stages, 180 feet by 100 feet, with automatic soundproof partitions will enable each stage to be converted into three separate smaller filming areas. With the most modern equipment, the studios will have glass-fiber cov- ered exteriors between each sound stage. Also planned is an adjacent heli- port to fly stars and personalities to the studios from nearby Southamp- ton docks and London. Construction is expected to start before the end of this year, and al- though the entire project may take over two years the covered exteriors will be in use earlier. INTERNATIONAL _ Space votes expected in Geneva this week EBU RECOMMENDS WIDEBAND TV CIRCUIT PROVISION 88 BROADCASTING, November 4, 1963 a life thrown away." Lord Hill said that ITA's regulatory job is to apply the rules which Parlia- ment imposes. In applying them, how- ever, ITA must never unnecessarily hamper the creative instincts and talents of the whole range of people whose skills lie behind what appears on the TV screen. CCBA begins two-day joint convention Music, engineering and news will highlight the 13th annual meeting of the Central Canada Broadcasters As- sociation at the Royal York hotel, Toronto, today and Tuesday (Nov. 4- 5). This is the second year that man- agement and engineering divisions of the Ontario and Quebec English-lan- guage radio and television stations have held a joint convention. A session on "Trends in Music" un- der the auspices of the Canadian Rec- ord Manufacturers Association starts the convention this morning, followed by CCBA business meeting and a report of President W. D. McGregor, ckco-tv Kitchener, Ont. A luncheon for voting delegates with members of the Ontario provincial cabinet follows. This after- noon will be devoted to a report by the national Canadian Association of Broadcasters, and the evening to a tour of engineering and equipment exhibits. Tuesday morning there will be a news panel with developments of individual stations and an address by William Michaels, vice-president of Storer Broadcasting Co., on what was learned from the Cleveland newspaper strike. There will also be a panel on editorializ- ing and a news award by Broadcast News, the broadcast division of Cana- dian Press (Canada's AP). Creativity in selling and use of com- puters will be featured in the Tuesday afternoon session, with guest speakers from New York. The annual dinner Tuesday evening will include all-Cana- dian radio and television entertainment. Canadian-French TV venture Canadian Broadcasting Corp. and Ra- diodiffusion-Television Francaise have signed an agreement at Ottawa for the exchange of five television programs and the co-production of telefilms. Agreement was arranged by Marcel Ouimet, of CBC Montreal, and Robert Bordaz, RTF director-general of Paris. RTF brought the first film to Montreal, for the Montreal French Exposition held late in October, Edmond Rostand's Cyrano de Bergerac which was featured on CBC-TV network. The production of telefilms includes 13 half-hour shows on the U. S., as well as films on life in Canada and France. Overseas TV distributor established in New York The establishment of Global TV Enterprises Inc., New York, as a com- pany specializing in the distribution of TV programs in overseas markets has been announced by Sam Gang, presi- dent. The company initially is offering 39 episodes each of Racket Squad, Code Three and Passport to Danger, dubbed into Spanish, and 57 segments of In- spector Mark Saber. Global TV also has selected feature films and cartoons available for TV release abroad. The company office is at 37 West 57th Street, New York. The telephone number is Hanover 1-2648. Mr. Gang has been director of international opera- tions for National Telefilm Associates and head of the Mexico City office of Independent Television Corp. Earlier he was an independent motion picture dis- tributor in The Philippines. Grampian to re-apply for ITA The chairman of Grampian Televi- sion Ltd., Sir Alexander King, has an- nounced that his company will apply for the Independent Television Au- thority contract for N. E. Scotland, the area it currently covers. Earlier this year Sir Alexander said that without INFORMATION ON SINCLAIR OINOLAND FOR EDITORS •vealth of authoritative information on mosaurs and the prehistoric world has en gathered in connection with Sinclair 1 Corporation's DINOLAND exhibit for e New York World's Fair. vide variety of interesting material, ctos and illustrations, facts, ideas and angles is offered free and without obligation for news stories, human interest features, science editors, women's and children's columns, educational, art, sculpture, and construction features, etc. For prompt and considerate attention, call or write Jay DeBow & Partners. Inc., 40 E. 49th St., New York 17. N.Y. HA 1-2233. Sinclair, SINCLAIR OIL CORPORATION 600 Fifth Avenue New York 20, N.Y. BROADCASTING, November 4, 1963 89 adequate safeguards the smaller com- mercial television companies would be in jeopardy. Commenting on the decision to re- apply, Sir Alexander said that fortunate- ly the new ITA terms meant that Grampian could "operate as a financial- ly viable concern." Wales TV stockholders accept purchase offer All voting shareholders and more than 90% of the nonvoting shareholders of the struggling Wales, West and North Television Ltd. have accepted the $1,- 176,000 purchase offer of Television Wales and the West Ltd. (Broadcast- ing, Oct. 14). WWN, which went on the air in Sep- tember 1962 as the last commercial television company to get an ITA con- tract, lost heavily, and earlier this year cut all local programing. The TWW offer was for the exchange of 5 TWW nonvoting shares for 6 WWN voting or nonvoting shares, with a max- imum cash settlement of $616,000 to pay off debts. Completion of the merger is condi- tional on TWW getting the new ITA contract for Wales and the West of Eng- land. FINANCIAL REPORTS _ AB-PT LOOKS TO BRIGHTER FUTURE Net operating profit down $173,000 in third quarter American Broadcasting-Paramount Theaters issued a third quarter financial statement last week showing a drop of $173,000 in net operating profit (in- cluding capital gains) but suggesting brighter things ahead. Leonard H. Goldenson, AB-PT president called public acceptance of ABC-TV's new nighttime schedule "most gratifying," and said "if it con- tinues, the network as well as our owned television stations will be in a progres- sively stronger competitive position . . ." A company statement noted that the broadcasting division's profits for the third quarter were lower than for the similar period last year and attributed the loss to the competitive position of the TV network during the 1962-63 season. The third quarter statement: 1963 1962 Net operating" profit before tax & capital gains $ 4.734.000 $ 5.220,000 Less tax provision 2,570,000 2,770 000 Net operating profit 2.164.000 2,450,000 Add capital gains, net 169,000 60,000 Net profit including capital gains 2,333,000 2,510,000 Net profit per share excluding capital gains 0.48 0 55 Net profit per share including capital gains 0.52 0.56 For the nine months: 1963 1962 Net operating profit before tax & capital gains 13,611,000 17,196.000 Less tax provision 7,228,000 9,193,000 Net operating profit 6.383,000 8,003.000 Add capital gains, net 523,000 97,000 Net profit including capital gains 6,906,000 7.906,000 Net profit per share excluding capital gains 1.43 1.79 Net profit per share including capital gains 1.55 1.77 Concert Network creditors to meet A meeting of creditors of Concert Network Inc., a group of FM stations with headquarters in Boston, has been scheduled for Nov. 19 in the Federal Building in Boston by Paul W. Glen- non, referee. Creditors petitioned for bankruptcy last month. In a balance sheet issued with the notice of the meeting, Mr. Glennon listed total liabilities of $550,360.74, in- cluding $110,000 for 10-year, 6% sub- ordinated debentures. Total current lia- bilities add up to $427,602.53. Total current assets are listed as $290,794.77. including $275,058.29 due Hfjore titan a decade of (Constructive Service to broadcasters and the iJ2roadcastina J^ndustru HOWARD E. STARK Brokers — Consultants 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5-0405 Arabs set up TV network The establishment of the Arab Mid- dle Eastern Network, consisting of TV stations in Syria, lordan, Kuwait, Iraq and Lebanon, has been announced by ABC International. The network was formed recently at a presentation in Beirut sponsored by Tele Orient of that city and ABC Inter- national. Donald W. Coyle, vice presi- dent of ABC International, said his or- ganization would provide "international program buying and sales representation services to the stations which form the nucleus of the new organization.' ' from the four stations comprising the Concert Network (wncn[fm] New York, wbcn[fm] Boston, wxcn[fm] Providence and whcn[fm] Hartford). Assets also include $793,000 invested in these four stations. A petition for reorganization of wncn under the federal bankruptcy act was filed last month by 49% owner New York Daily News. The News has sold its interest in the outlet to Richard Eaton's United Broadcasting Co. which owns wbnx there (Broadcasting, Oct. 28). Earlier Concert Network was placed into involuntary receivership by credi- tors in Rhode Island. The receivers, appointed by the state court, arranged for the sale of the three stations (the Providence station was sold earlier), but this was superseded by the federal proceedings in Boston and New York. At the present time, only two of the remaining three stations are operating: the Hartford outlet is silent pending the outcome of the litigation. A federal court in New York has set Nov. 19 as the date for wncn to file a proposed creditor arrangement plan in connection with the complex bank- ruptcy case. At the latest hearing in New York (Oct. 30), Michael M. Goldberg, an attorney, was appointed tentative trustee to supervise wncn's assets in the event that such supervision be required by the court. Eitel McCulIough profit up Profits of Eitel McCulIough Inc., San Carlos, Calif, tube maker, for nine months ended Sept. 30 were 15% high- er than for same period last year, al- though sales were nearly 14% lower. Nine months ended Sept. 30: 1963 1962 Earned per share* $ 0.26** $ 0.23 Net sales 19,635,100.00 22.776.900.00 Net income after taxes 496.100.00 429,800.00 *Based on 1,842.913 shares outstanding. ** Additional 11 cents a share nonrecurring profit realized earlier in year from sale of old plant properties in San Bruno, Calif. 90 BROADCASTING, November 4, 1963 Mr. Giegerich FATES & FORTUNES _ BROADCAST ADVERTISING Carl R. Giegerich, former director, sen- ior VP and chairman of pkns board at Cun- ningham & Walsh. New York, elected VP in charge of special projects for Fuller & Smith & Ross, that city. His duties will include chairmanship of FSR*s creative review board which acts as quality con- trol of all advertising prepared by agency. Joseph DeFranco elected VP and director of public relations for Stude- baker Corp., South Bend, Ind. He joined company in July 1962. William W. Bryan elected to board of directors of Humble Oil & Refining Co., Houston, succeeding D. W. Ram- sey Jr., VP and director, who will re- tire Dec. 1. Samuel E. Charlton suc- ceeds Mr. Bryan as Humble*s VP for marketing. Mr. Charlton transfers to headquarters staff of company in Hous- ton from Tulsa, Okla., where he has been marketing manager for Humble's 20-state central region. John W. Angus, former president of Dolcin Corp., joins Foote, Cone & Belding, New York, as executive on Clairol account. Richard J. McLoughlin, account ex- ecutive at wnhc New Haven, Conn., joins RKO General Broadcasting Na- tional Sales, New York, as radio sales executive. Harriet Tannenholz joins Gresh and Kramer, Philadelphia advertising agen- cy, as senior copywriter. Harlan Conway, formerly in continu- ity-production at kwkh Shreveport, La., joins Goodloe Stuck Adv. Agency, that city. Robert D. Reeser, assistant market research director of Erwin Wasey, Ruthrauff & Ryan, Los Angeles, pro- moted to market and media research director. Edward A. Fleig, media analyst at Earle Ludgin & Co., Chicago, joins media department of Kircher, Helton & Collett, Dayton and Cincinnati ad- vertising agency. Walter Cooper joins Kudner Agen- cy, New York, as producer in radio- TV department. He was formerly pro- ducer at N. W. Aver & Son. Michael Ben-Dror, Alfred Gary and Daryl Bach elected VP's at Kenyon & Eckhardt, New York. Mr. Ben-Dror, senior account executive, joined agency Superb quality. . . moderately priced ...the preferred choice on five continents SPOTMASTER 500A TAPE CARTRIDGE SYSTEMS ...NOW FEATURING DELAYED PROGRAMMING 500 A — complete record /playback unit 505 A — playback unit The new SPOTMASTER 500A series of tape cartridge equipment is winning praise and acceptance throughout the world. These rugged, dependable machines provide snap- in cartridge loading, and split- second, one-hand operation . . . combined with high quality, wide range reproduction and all the time- tested, field-proven SPOTMASTER features. And now something more has been added — the optional SPOT- MASTER 500 A-DL Delayed Pro- grammer. Designed to provide a 6-second to 16-minute delay in the broadcast of program material, the 500 A-DL makes possible "instant censoring". . . lets you delete ob- jectionable program material from interviews and other live origina- tions while the program is on the air. The 500 A-DL may also be used to meet many other delayed programming requirements. With the DL function switched off, the unit operates as a standard 500A recorder /playback. On five continents, more stations use more SPOTMASTERS than any other cartridge tape system. Write or phone for full information; learn about the SPOTMASTER lease/purchase plans . . . mono and stereo models . . . rack-mount or compact models . . . complete line of equipment and accessories . . . 24-hour-a-day ruggedness and de- pendability . . . ironclad, full-year guarantee. BROADCAST ELECTRONICS, INC. 8800 Brookville Road, Silver Spring, Maryland Telephone: Area Code 301 • JUniper 8-4983 Sold nationally by: Visual electronics 356 W. 40th St., New York, N.Y. Canada: Northern Electric COMPANY LIMITED Branches from coast-to-coast in Canada BROADCASTING, November 4, 1963 91 Thurston named president Donald A. Thurston, treas- urer and general manager of wmnb North Adams, elected president of Massachusetts Broadcasters Association, suc- ceeding George W. Worcester. Other elected are John Crohan, wcop- am-fm Boston, VP; James E. Allen, wbz-tv Boston, secretary; and Alexander W. Milne, whmp Northampton, treasurer. Directors elected are Dick Adams, wkox Framingham; Lincoln Pratt, wsar Fall River; Henry Hovland, wbec Pittsfield; Arthur Haley, weze Boston; Charles DeRose, whyn-am-tv Springfield; Israel Cohen, wcap Lowell; Mr. Steffy. Thurston Steffy, wneb MBA officers in 1960; Mr. Gary, account executive, and Mr. Bach, copy supervisor, joined K&E in 1958. Needham, Louis & Brorby, Chicago, announces three account department promotions: Dale Anderson, VP-ac- count supervisor, to VP senior account director; Walter W. Stumpe, VP-ac- count executive, to VP-account super- visor; James E. Fasules, VP-account executive, to VP-account supervisor. William M. Dawson elected president of Gann Adv., Scranton, Pa., succeed- ing late Henry W. Gann. Mr. Dawson, previously VP and general manager of wnep-tv Scranton-Wilkes-Barre, Pa., and warm Scranton, joined Gann in 1958 and was elected VP in 1960. M. E. Kriegel appointed Midwest sales manager of National Time Sales, New York-based radio-TV representa- tive, with headquarters in Chicago. Norman J. Phelps, advertising con- sultant and formerly with several Chi- cago agencies, joins E. H. Russell, Mc- Closkey & Co., that city, as vice presi- dent on creative staff. John E. Bernardy and Robert B. Funkhouser, account group heads on U. S. Steel at BBDO, Pittsburgh, elect- ed vice presidents. Charles A. La Mason joins wrcv Philadelphia as manager of advertising 1963 SEMINAR NOVEMBER 17-20 SAN FRANCISCO JACK TAR HOTEL THE ANNUAL B.P.A. SEMINARS HAVE BECOME A "MUST" FOR ANYONE IN THE BROADCAST PROMOTION FIELD > Top name broadcast speakers > Informative work sessions i Idea-packed program • Sightseeing in San Francisco "everybody's favorite city" SEND THIS COUPON FOR REGISTRATION INFORMATION TO: B.P.A. SECRETARY/TREASURER 215 EAST 49th ST. NEW YORK 17, N Y. PLaza 2-4255 PLEASE RUSH ME REGISTRATION AND PROGRAM INFORMATION ON THE 1963 B.P.A. SEMINAR. (name) (company) (street address) (city, state) BROADCASTERS' PROMOTION ASSOCIATION and promotion. Mr. La Mason was formerly associated with wbal-am-fm Baltimore in same capacity. Thomas L Blosl, vice president and ra- dio-TV director of Botsford, Constantine & Gardner, Seattle, appointed media di- rector of that office. Paul Burroughs, advertising manager of Air France, New York, promoted to advertising and cre- ative services manager. Mr. Burroughs will handle Air France's advertising, direct mail and merchandising cam- paigns. He joined air line in 1956. Paul R. Ross, administrative man- ager of TV network sales for NBC, joins BBDO, New York, as business manager of radio-TV department, re- sponsible for negotiating of network program and facilities contracts. William E. Minshall, former general manager of wggg Gainesville, Fla., named sales manager of wcpo-am-fm Cincinnati. H. Drew Flegal, director of advertis- ing and public relations for Ocean Spray Cranberries Inc., named director of marketing for Daniel F. Sullivan Co., Boston advertising agency. Martin Beck, assist- ant sales manager of The Katz Agency Inc., New York, pro- moted to radio sales manager. He is suc- ceeded as assistant sales manager by James Greenwald, member of radio sales staff for seven years. Mr. Beck joined Katz in 1939; Mr. Greenwald in 1956. Frederic J. Cowan, VP of Kudner Agency, New York, joins Papert, Koe- nig, Lois, that city as supervisor on U. S. Rubber account. Marvin L. Rand, formerly VP-public relations of Klau-Van Pietersom-Dun- lap, Milwaukee, joins public relations staff of Griswold-Eshleman Co., Chi- cago, assigned to Armour & Co. and Dr. Salsbury Labs, accounts. H. Kenneth Brown joins Kal, Ehrlich & Merrick, Washington advertising agency, as account executive. Claude Bruner, formerly of Krup- nick & Associates, and Charles J. (Jack) Prince, D'Arcy Adv., join Gardner Adv., St. Louis, as account executives. Other Gardner additions are Joseph Creaturo, formerly executive art direc- tor at Needham, Louis & Brorby, as creative group supervisor, and Thomas F. Dempsey, reporter with St. Louis Mr. Beck 92 (FATES & FORTUNES) BROADCASTING, November 4, 1963 Barrick to new FCC post Clinton M. Barrick appointed engineering assistant to FCC Commissioner Robert T. Bartley. He replaces Neal K. McNaugh- ten, who was recently named chief of emergency systems divi- sion of Office of Emergency Com- munications. Mr. Barrick joined FCC in 1942 as radio operator in wartime radio intelligence divi- sion at Santa Ana, Calif., moni- toring station, and later with Los .Angeles district office. Since 1953 he has been with commission's Broadcast Bureau. Post-Dispatch, as copywriter. Jack Rellis Jr., with D. P. Brother & Co.. Detroit, since 1954, appointed director of commercial production and visual communication for agency's AC spark plug account. Richard E. Rand- all, with Brother since 1959, promoted to associate director of radio-television department. Dr. Morris J. Gottlieb, formerly sen- ior member of Arthur D. Little Inc.. management services, New York, joins Audit & Surveys Co., New York, as vice president and director of consumer survey division. Ed Dillon joins whn New York as account executive. Mr. Dillon was for- merlv in sales department of wnew-tv New York. Stanley C. Barclay, previously adver- tising and sales promotion manager for wol Washington, joins wmal-am-fm. that city, as account executive. Richard E. Fisher and Mitchell L. Sherman appointed to account man- agement division of Cunningham & Walsh. New York. Prior to joining C&W. Mr. Fisher was VP and director of public relations for Northeast Air- lines. At Cunningham & Walsh, he will serve as senior account executive on Braniff International Airways. Mr. Sherman was account executive on package goods at Grey Adv. Elwood Gair and Robert W. Van Camp promoted to associate general product managers in household prod- ucts division of Colgate-Palmolive Co. Mr. Gair had been assistant to Col- gate's president, George Lesch. Mr. Van Camp joined Colgate in 1958 and has served as group product manager. David Martin, sales representative for Wallace Press Inc., Chicago print- ing firm, joins wcky Cincinnati as ac- count executive. Jerry Abrams, former national sales manager of wmaj State College, Pa., joins New York radio sales department of Venard, Torbet & McConnell, radio- TV station representatives. Tray Tom- berlin, publisher's representative for Peterson Publishing Co., Chicago, joins Venard. Torbet & McConnell's Chicago radio sales staff. C. Russell Noyes promoted to newly created post of public relations VP at Phoenix Mutual Life Insurance Co., Hartford, Conn. Mr. Noyes was for- merly secretary-advertising manager. Joshua J. Mayberry, formerly with research department of Westinghouse Broadcasting Co., appointed research assistant for Blair Radio, New York. THE MEDIA D. Thomas Miller, VP of central division of ABC - TV Spot Sales, appointed gen- eral manager of ABC- owned wbkb(tv) Chicago. Before join- ing ABC in June 1961, Mr. Miller served for five years as account executive Spot Sales, New York. Sterling C. Quinlan, formerly vice president-gen- eral manager, continues in overall charge of station. Mr. Miller with CBS-TV Mr. Howard Len Carl, sales manager of kaay Little Rock, Ark., promoted to general manager, replacing Tom Bishop, who has resigned. Tom Howard, for- merly general manag- er of kbea Kansas City, appointed gen- eral manager of wndy Indianapolis. Licensed to Radio One Five Hundred Inc. (Doug- las D. Kahle, presi- dent), wndy is sched- uled to go on air January 1, 1964, with 5 kw power on 1500 kc. Mr. Howard joined kbea in 1961 as sales manager. He was appointed general manager of station in May 1962. Jay B. Sondheim, sales manager of kfre-tv Fresno, Calif., appointed gen- eral manager of wlyh-tv Lebanon- Lancaster, Pa., effective today (Nov. 4). Keith G. Dare, sales manager of wnbf-tv Binghamton, N. Y., replaces Mr. Sondheim as kfre-tv sales man- ager. Replacement for Mr. Dare at wnbf-tv has not as yet been an- nounced. Stations are owned by Tri- angle Publications Inc. Mr. Sondheim was appointed to his Fresno sales post in January 1961. Mr. Dare joined Tri- angle organization in 1960 at wnbf-tv as sales manager. Newl INSTRUMENTS for AUDIO MEASUREMENTS MODEL 410 DISTORTION METER Model 410 • Measures audio distortion, noise level and AC voltages • Also a versatile vacuum tube voltmeter. • Distortion levels as low as .1% can be measured on fundamental frequencies from 20 to 20,000 cps, indicates harmonics up to 1 00,000 cps • Distortion measurements can be made on signal levels of .1 volt to 30 volts rms • The vacuum tube voltmeter provides an accuracy of ±5% over a frequency range from 20 cps to 200 KC. For noise and db measure- ments, the instrument is calibrated in 1 db steps from 0 db to —15 db, the built-in attenuator pro- vides additional ranges from — 60 db to +50 db in 10 db steps. MODEL 210 AUDIO OSCILLATOR • Provides a sine wave signal from 10 cps to 100 kc • Output level within ±1 db when working into 600 ohms (reference 5 kc) • Power output, variable to above 150 mw • Hum and noise, —70 db at 5 volts output • Distortion is less than .2% at 5 volts output from 50 to 20,000 cps, slightly higher at higher output and frequency extremes. These instruments are supplied with many B.C. station installations for FCC Proof-of Performance tests. BARKER & WTT.T.TAMSON, Inc. ^Radio Communication Equipment Since 1922 BRISTOL, PENNSYLVANIA • STillweU 8-5581 BROADCASTING. November 4, 1963 93 Herbert C. Rice, president and gen- eral manager of wili Willimantic, elect- ed president of Connecticut Broadcast- ers Association, succeeding Robert S. Tyrol, VP in charge of sales for wtic- am-fm Hartford. Howard Maschmeier, general manager of wnhc-tv New Ha- ven, elected first VP of association, and Dick Reed, general manager of wich Norwich, elected secretary-treasurer. Red Jones, program director of wdgy Minneapolis-St. Paul, returns to wqxi Atlanta as assistant to general manager, Kent Burkhart. Mr. Jones formerly served as wqxi program di- rector-air personality. Ben Gedalecia, re- search-marketing con- sultant and former agency and network executive, appointed research consultant to r ~~~~~'\m^A National Association d^%r Jim oi ' N! Broadcasters, yVf^ New York. NAFMB Mr. Gedalecia , ,. plans to create syndi- cated ratings service for measurement of FM audience on market-by-market basis. Among posts Mr. Gedalecia held before establishing his own consultant service are director of research for ABC; VP in charge of research and plans board member at BBDO; and executive VP of Interpublic subsidiary, Marketing Planning Corp. M. William Adler, 10-year veteran in community television field, has opened consulting office in Washington under name of Adler Associates. Office is in Room 519 Transportation Bldg., Washington 6, D. C. Telephone: Ex- ecutive 3-3400. Mr. Adler, who served two years on board of National Corn- Finn elected chairman James D. Finn, project direc- tor of instructional technology and media project of University of Southern California, Los An- geles, elected chairman of Educa- tional Media Council, New York, replacing Charles F. Schuller, director of audio-visual center of Michigan State University, who was re-elected as member-af- large and member of board of directors. Other officers elected: William G. Harley, National As- sociation of Educational Broad- casters, vice chairman; and Ben Edelman, of Western Electric Co., representing Electronic In- dustries Association, secretary. Margaret Gill, Association for Supervision and Curriculum De- velopment, re-elected treasurer. Democrats name Reinsch James Leon- ard Reinsch, executive direc- tor of the James M. Cox Jr. ra- dio and TV sta- tions and super- visor of Cox's community an- tenna television systems in Pennsylvania, and Washington, has been pointed assistant chairman and executive director of the 1964 Democratic National Convention. He also serves as radio-TV con- sultant to the national committee. In his new capacity, Mr. Reinsch will be in charge of all physical arrangements for the 1964 convention, to be held at Atlantic City, N. J., Aug. 24-28, as well as assisting the convention program. Mr. Reinsch was assistant chairman and executive director of the 1960 Democratic Conven- tion, TV director of the 1960 presidential campaign, general manager of the 1956 Democratic Convention, radio-TV director of the 1952 convention, radio direc- tor of the 1944 convention and radio director for the Roosevelt- Truman campaign in 1944. munity Television Association and was treasurer of NCTA for two-year term, owns and operates CATV systems in Weston, Sutton, Gassaway and Sum- merville, West Virginia, and in Coving- ton and Clifton Forge, Virginia. Mr. Henry Mr. Forward Alan Henry, for past year assistant to Metromedia president and board chair- man, John W. Kluge, named general manager klac-am-fm Los Angeles, ef- fective Jan. 1, 1964. For two years prior to joining Metromedia Mr. Henry was general manager of kwk St. Louis. Robert Forward, present klac man- ager, appointed Metromedia general corporate executive. Chester M. Reiten, president of kxmc-tv Minot, elected president of North Dakota Broadcasters Associa- Mr. Kaplan tion, succeeding Stanley Deck, general manager of kdix-am-tv Dickinson. Paul Lange, manager of kdlr Devils Lake, elected VP of association, and Leslie E. Maupin, of Minot, re-elected secretary-treasurer for 10th year. Ken Kennedy, wday Fargo, and William Eckberg, Meyer Broadcasting, elected to two- and one-year terms, respectively, on NDBA's board of directors. Stanley N. Kaplan, executive VP of Mars Broadcasting, Stam- ford, Conn., radio-TV production firm, elect- ed executive VP of wmex Boston. Mr. Kaplan's 10-year broadcasting career began as commercial manager of weir Weirton, W. Va. He served as sales manager of wil St. Louis and was later promoted to gen- eral sales manager of all Balaban sta- tions before founding Mars Broadcast- ing in 1961. Jack Berry, commercial manager, promoted to station manager of wnem- fm-tv Flint-Saginaw-Bay City, Mich. C. A. (Bud) McClain, general man- ager of wfky Frankfort, elected presi- dent of Kentucky Broadcasters Asso- ciation, succeeding William M. Whit- aker, VP and general manager of wmor Morehead. Other KBA officers elected are William Russell, wson-am- fm Henderson, first VP; W. P. Sosh, wrus Russellville, second VP; and Alvis H. Temple, wkct Bowling Green, secretary-treasurer (re-elected) . Roy E. Morgan, executive VP of Wyoming Valley Broadcasting Co., li- censee of wilk Wilkes-Barre, Pa., elect- ed president of Family Service Asso- ciation of America, national accredit- ing organization for 312 local marriage and family casework counseling agen- cies throughout U. S. and Canada. William Dawes, director of commu- nity relations for wcpo-am-fm-tv Cin- cinnati, appointed manager of wcpo- fm, effective Nov. 9. PROGRAMING Theodore G. Bergmann named exec- utive producer of The Best on Record, TV special that will salute past winners of recording industry's Grammy awards on NBC-TV, Nov. 24, 10-11 p.m. EST. Mr. Bergmann is president of Charter Producers Corp., show's packager. Gene Daniels, former regional sales manager of Richard H. Ullman Inc., named national sales manager for tran- scription library division of Woodgate Associates, Buffalo, N. Y. Also named regional sales managers are Bernie Edel- 94 BROADCASTING, November 4, 1963 man, Eastern: Harry Sanger, Southern; and Tom Downing, Midwestern. Leslee Klemes elected VP in charge of advertising for Columbia Record Club, New York. Mr. Klemes joined CRC in May 1958 as manager of pro- motion. He was appointed to his most recent post of advertising director in April 1960. Bernard L. Mullins, VP in charge of programing for wtic-am-fm Hartford. Conn., retired Oct. 31 after 28 years at station. Mr. Mullins joined wnc as announcer in 1935 and after serving as producer and chief announcer during World War II, was promoted to direc- tor of special programs and public re- lations. He was elected VP in charge of radio programing in 1947. In 1962 Mr. Mullins was elected a director of Travelers Broadcasting Service Corp., licensee of wtic-am-fm-tv. Ray Moore and Jean Hendrix ap- pointed to new program positions at wsb-tv Atlanta. Mr. Moore, wsb-tv's news director, assumes additional duties as local program director and respon- sibility for station's community relations activities. He joined WSB-AM-TV in 1951 and has held news director post for TV outlet since 1958. Miss Hen- drix has been named program coordi- nator of wsb-tv and for other Cox TV stations. She will be in charge of all film programing, network scheduling t m Miss Hendrix Mr. Moore and special program promotions for wsb-tv and will act as film and special programing consultant for Cox TV sta- tions. Miss Hendrix joined wsb in 1946 and moved to wsb-tv in Septem- ber 1948, when station went on air. John C. Orr named production man- ager of Sarra Inc.. New York TV film commercial firm. Prior to joining Sarra. Mr. Orr served as production manager for Audio Productions Inc. Frederick F. Lamont Jr., public rela- tions and radio-TV-film consultant and formerly with Compton Adv.'s radio- TV department as executive producer, joins National Advisory Council of * BE A RADIO or TV ANNOUNCER 1 Train for m high-paying job as a Disc Jockey. Commercial AmxxuKer. Sportscaster. Classes taught by leading; professionals. Say and even- ing classes for men. women and t«nagers. Budget plan available. Placement serrice. Correspondence course available. Write or phone for information American Announcers Academy NCAB elects Fletcher Fred Fletcher. VP, and general manager of wral-tv Raleigh, elected president of North Caro- lina Association of Broadcasters, succeeding Jack Starnes, general manager of wbag Burlington. Other officers elected at NCABs annual fall convention at Grobe Park Inn, Ashevffle, Oct. 27-29, are: Wally Jorgenson, wbtv tv) Charlotte, vice president for tele- vision, and Frank Lambeth, wmfr High Point, vice president for radio. Mrs. Doris B. Potter, wkbc North Wilkesboro, was re-elected secretary-treasurer. New members of board of directors are C. Alden Baker, wagi Elizabeth City: E. Z. Jones, wbbb Burlington: Ed Smith, wirc Hickory: and Harold Essex, WSJS-TV Winston-Salem. Thev will serve two-year terms. Goldwater for President Committee. He relocates from New York to Ari- zona later this month. He had been with ABC-TV and wabc-tv New York at one time. Marty Giaimo, midwest division man- ager of World Broadcasting System, ra- dio promotion and program service, Philadelphia, appointed manager of Southeast and Middle Atlantic states division, with headquarters in Atlanta. W. E. (Mac) McClenahan, western divi- sion manager, named midwest division manager, replacing Mr. Giaimo. Mr. McClenahan will make his headquar- ters in Milwaukee. Rodger May, man- ager of WHBQ Memphis, joins WBS as southwest division manager. Robert L. Yorke resigns as division VP. commercial records creation de- partment. RCA Victor Records, New York. No future plans announced. Rowe S. Giesen appointed to newly created post of director of administra- tion, ABC-TV network programs, west- ern division. Mr. Giesen, who joined network in March 1957, has been man- ager of ABC-TV network programs, western division, since July 1. 1960. Edward W. (Ted) Parrish Jr., who has been serving as manager of network program services, succeeds Mr. Giesen. Jack Lazare, former air personality at WNEW New York, appointed pro- gram director of wcop-am-fm Boston. Dick Radatz, ace relief pitcher of Bos- ton Red Sox. named wcop sports direc- tor. Bob Keith, formerly of wfun Mi- ami, named program director of wcpo Cincinnati. Tom Whalen, formerly with wnbf- am-fm Binghamton, N. Y., named pro- gram manager of wavy Norfolk-Ports- mouth-Newport News, Va. James Major appointed production manager of win-TV Milwaukee. Noel Wiegele and Bill LeMonds named staff directors. John Scott Trotter elected president of National Academy of Recording Arts & Sciences. Other officers are Billy Taylor, first VP: Dock Schory, 2nd VP: I. Horowitz, secretary: F. M. Scott, treasurer. Pete Williams, sports director of WWNC Asheville, N. C. joins wbrk Pittsfield, Mass., in same capacity. Elmer Bernstein has been signed by MGM-TV to compose musical score for The World's Greatest Showman, 90-minute color special about life of Cecil B. DeMille, which will be shown on NBC-TV Sunday night, Dec. 1. Gerald Sherwin and Neal Mclntire join production department of wins New York, effective today (Nov. 4), as producer-directors. Mr. Sherwin has been with wins since October 1961 as promotion executive. Mr. Mclntire joins station from kqv-am-fm Pitts- burgh where, for past two years, he has been assistant program manager and music director. Martha Jean Steinberg, :"or past Luxury Living! Sensible Location! Specify The New Weston, in the heart of the advertising and broadcasting belt, as your in town address. Our splendid rooms and suites make an ideal environment for living or enter taining. Theatres, clubs, shops are advantageously close, now COMPLETELY AIR CONDITIONED. \\~ or Id-Famous NEW WESTON BAR & ENGLISH DINING ROOM Here you rub shoulders with the smartest people any time of day. Come in for cocktails and hot canapes. The cuisine is skillfully prepared to Continen- tal tastes. Try it some day soon ... at lunch or dinner. BROADCASTING. November 4. 1963 95 eight years with wdia Memphis, Term., joins wchb Detroit as women's editor, replacing Trudy Haynes. Miss Stein- berg will be host of Homemakers Show daily from 10-11:30 a.m. Bob Maxwell, formerly with wcbs New York, joins personality staff of Sounding Board on wabc, that city. Buddy Deane, host of The Buddy Deane Show on wjz-tv Baltimore, as- sumes added duties as host of morning show at with-am-fm, that city. Mauryne Dugger joins wsjs-tv Win- ston-Salem, N. C, as member of after- noon show, This Afternoon. Robert Malcolm Young is creating and writing new radio series for Armed Forces Radio and Television Service, The American Genius, dealing with life and achievements of Benjamin Frank- lin. Mr. Young's last assignment from AFTRS was Threat and Challenge, TV series on communism. Paul Baxley joins production staff of MGM-TV's The Travels of Jaimie Mc- Pheeters, to create and stage action se- quences for each episode of series (Sundays, 7:30-8:30 p.m., ABC-TV). Dan Chandler joins announcing staff of wiod Miami. Scott Craig, director of research and education, weatherman and producer of CIA Reports at wcia(tv) Cham- paign, 111., joins wbbm-tv Chicago as staff producer. Cullen Houghtling, previously tele- vision art director for Guild, Bascom & Bonfigli, joins Pintoff Productions, New York, as live-action director and art director. Ben Givaudan, member of engineer- ing staff of wdbj-tv Roanoke, Va., promoted to staff producer-director. NEWS Sam Zelman, former CBS News ex- ecutive and currently news director of ktla(tv) Los Angeles, returns to CBS News, effective Nov. 10, as West Coast bureau manager. He will succeed Rob- ert Schakne, who has been named Latin American correspondent for CBS News and will be based in Rio de Janeiro, effective Jan. 1, 1964. Mr. Schakne requested to be relieved of administrative duties to return to field as correspondent, and will now cover all of Latin America. He replaces Arthur Bonner, special staff correspondent, who is being returned to New York for reassignment. Robert Rubin, production supervisor for creative projects at NBC News and former production executive for CBS News, returns to CBS News as producer. His initial assignment will be in technical area, helping to develop and test equipment which will improve 96 (FATES & FORTUNES) Mr. McAndrew CARTA honors McAndrew William R. McAndrew, ex- ecutive VP in charge of NBC News, has been named by the Catholic Apos- tolate of Radio, Television and Advertising as the 1963 winner of its annual award for "outstanding efforts in raising the standards of television." The CARTA award will be pre- sented to Mr. McAndrew at the 1 6th annual CARTA Communion Breakfast, Sunday, Nov. 10, in the Grand Ballroom of the Wal- dorf-Astoria hotel in New York. Mr. McAndrew joined NBC News in Washington in 1948. He was elected VP in 1958 and exec- utive VP in 1960. Previous CARTA winners are Ben Duffy, 1960; Danny Thomas, 1961; and Donald H. McGannon, 1962. capabilities of division in news and pub- lic affairs coverage. Nancy O'Connor, director of cost accounting for CBS News, promoted to budgets director. She is succeeded by Allen Jablonsky. Bob Larkin, news director of winq Tampa, Fla., appointed news director of winz Miami. Both stations are owned by Rand Broadcasting Co. Charles N. Balfour, for past four years chief radio news editor for Ja- maica Broadcasting Corp., joins news staff of ksl-tv Salt Lake City. Arthur Kevin, West Coast bureau chief of UPI radio network in Holly- wood, joins khj-am-fm Los Angeles as newscaster. Robert L. Palmer appointed assistant director of information services at knxt(tv) Los Angeles and CBS Tele- vision Pacific Network. He was for- merly creative director at klac and publicity director at kmpc, both Los Angeles. Rupert Chastain, St. Augustine, Fla., news correspondent for wfga-tv Jack- sonville, and Eddie Wade, news direc- tor of wgig Brunswick, Ga., appointed co-directors of wfga-tv's newly estab- lished Southeast Georgia news bureau, with headquarters in Brunswick. Ed Hart, news editor at kptv(tv) Portland, Ore., joins kron-tv San Fran- cisco as newscaster. Audrey Hansen appointed editorial assistant at witi-tv Milwaukee. Barney Miller, news director of knx- am-fm Los Angeles, elected president of Radio and Television News Associa- tion of Southern California. Ed Conk- lin, knbc(tv) Los Angeles, elected VP of association. Jackie Brown, of Los Angeles public relations firm, Bergen & Lee, continues as secretary-treasurer. Mary Anne Nyburg, former reporter and TV writer for Oakland (Calif.) Tribune, joins staff of ktvu(tv) Oak- land-San Francisco. FANFARE Marjorie Thomas, formerly PR rep- resentative of Motion Picture Relief Fund, joins Julian F. Myers Inc., Bev- erly Hills, Calif., public relations firm, as account executive. Jack Drum elected VP of The Soft- ness Group, New York public relations and sales communications firm. Mr. Drum will assume many of functions formerly handled by Robert A. Bern- stein, who resigned last month to be- come director of national public rela- tions for radio-TV division of Triangle Publications. Mr. Drum joined Soft- ness organization early this year. Linda Hecht, staff writer, promoted to ac- count executive. Johnny Grant, personality at kmpc Los Angeles for past 13 years, has been transferred from on-air work to special public relation assignments. Gary Owens takes over Johnny Grant Free- way Club period, 3-6 p.m. weekdays, starting today (Nov. 4). Jo-Anna Reilly named publicity di- rector of kfwb Los Angeles, succeeding Doni Scott, who resigned. Francis E. McCarthy, former account executive at worl Boston, appointed sales promotion coordinator for wgan Portland, Me. INTERNATIONAL Stuart MacDonald appointed sales manager for western television division of Stovin-Byles Ltd., Toronto station representation firm. William G. Moyer named broadcast manager of ckpr-am-fm-tv Fort Wil- liam, Ont. Bernard Riley to program manager of ckpr-am-fm, and Ronald H. Knight to news director of ckpr-am- fm-tv. Jack D. Lusher, public relations offi- cer of Canadian Broadcasting Corp., named director of public relations at CBC headquarters, Ottawa, succeeding W. A. Macdonald, who has been loaned to Canadian National Centennial Ad- ministration, that city. James Johnston appointed associate producer of People in Conflict series produced for Screen Gems (Canada), BROADCASTING, November 4, 1963 Toronto, at CHAN-TV Vancouver. B. C. Joseph W. Brinkley appointed direc- tor of program analysis for Radio Free Europe in Munich. West Germany. Mr. Brinkley joined staff of Radio Europe Committee two years ago as deputy director of Exile Political Organizations, a division of RFE. Jean-Pierre Masson, French-lan- guage radio-TV personality, joins ckac Montreal, to do one-hour morning show five days weekly. Al Boliska, disc jockey at chum To- ronto, to feature morning personality at ckey Toronto. Don Fox, formerly of Radio and Television Sales Inc., station repre- sentative firm. Toronto, to manager of chuc Cobourg, Ont. Ronald Onions, for past year assist- ant editor of BBC-TV's southern region magazine series South at Six, moves to BBC-TV's Tonight program team. Arthur Clifford and Peter Holmans appointed programing controller and planning controller, respectively, of Anglia Television Ltd.. London. EQUIPMENT & ENGINEERING John T. Morgan named VP in charge of sales and merchan- dising for Sylvania Home & Commercial Electronics Corp., marketing subsidiary of Sylvania Electric Products. Batavia. N. Y. He will be re- sponsible for both sales and merchan- dising of company's TV, radio and stereophonic high fidelity instruments. Mr. Morgan has been VP-merchandis- ing, responsible for advertising, sales promotion and sales training since join- ing company in 1962. Robert J. Henderson, former sales manager of Electronic Transmission Corp., appointed regional (Northeast- ern and Middle Atlantic) sales man- ager for Fairchild-Du Mont closed cir- cuit TV systems, cameras, and asso- ciated equipment. Arnold T. Nappi, sales engineer and manager of New York sales office of Fischer and Porter Co., joins New York staff of S.O.S. Photo-Cine-Optics as sales engineer. Howard W. Hanson appointed man- ager of marketing services for electron- ic products division of Corning Glass Works, Raleigh, N. C. Mr. Hanson joined Corning in 1956 and was named to his most recent post of advertising and sales promotion manager for divi- sion in May 1963. Saul Jeffee, president of Movielab Mr. Morgan Wanted by the FBI A federal warrant was is- sued Oct. 8, at Galveston, Tex., charging James Hubert Davis, also known as ^4 James Howard Davis, James H. James H.Davis DaviS( James Dean, E. R. Hardin Jr. and How- ard James, for having fled the state of Texas to avoid prosecu- tion for the felony of passing a worthless check. Davis has in the past worked as a salesman and as a radio an- nouncer at stations in Galveston and Charlotte, N. C, and as a tavern operator. He may be driving a 1961 blue Falcon, two- door. Davis should be considered armed and dangerous, inasmuch as he has been arrested for armed robbery. Davis is described as a white male, weighing 153 pounds, with a ruddy complexion, hazel eyes and brown hair. He was born Sept. 11, 1922 at Dandridge. Tenn. Contact your nearest FBI office in the event any information de- velops concerning this individual. Inc., New York, re-elected president of Association of Cinema Laboratories, Washington. Other officers, also re- elected, are W. E. Gephart Jr., General Film Laboratories, Hollywood, VP: Louis Feldman, Du Art Film Labora- tories. New York, treasurer, and Dud- ley Spruill, Byron Motion Pictures, Washington, secretary. George Fouser, production control manager at Audio Devices Inc., New York, appointed product manager for company's sound recording tapes and Colonel Schatzel accessories. Other promotions at ADI: George R. Freifeld, Washington, sales manager, to product manager for computer and instrumentation tapes, and Robert Fraser to product manager for lubricated tapes and cartridges. Mr. Fraser was previously with Sound Corp. of America, tape cartridge firm re- cently acquired by Audio Devices. Harold C. Potter, formerly national sales manager for General Electric's semiconductor products department, ap- pointed director of marketing for com- ponents group of Litton Industries. Colonel DeWolf Schatzel, who retired from Marine Corps in 1961 to become di- rector of engineering for Midwest Program on Airborne Televi- sion Instruction, joins A. Earl Cullum Jr. and Associates, Dallas consulting radio engineers, as director of engineering matters relating to spe- cial projects such as microwave and community antenna systems. DEATHS William S. Martin, president and general manager of Seaway Broadcast- ing Corp. (wmpp Chicago Heights. 111.), died Oct. 3 of kidney ailment at Provident Hospital in Chicago. LeRoy S. Wenger, 47, radio engi- neering supervisor at U. S. Information Agency radio relay station on Okinawa, died Oct. 30 of cerebral hemorrhage. He had been ill for three days. Mr. Wenger joined Voice of America, agen- cy's radio arm, in January 1961 and served in engineering posts at Greece and Philippines until his assignment to Okinawa later that year. Bettina Hartenbach, 57, for past seven years scriptwriter for Voice of America, died Oct. 24 of cancer at Washington Hospital Center. a smart - , _ „. — , ~to any newsroom BROADCASTING, November 4, 1963 87 FOR THE RECORD FCC STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 24 through Oct. 30 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w- watts. mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. *educa- tional. Ann. — Announced. New TV stations APPLICATIONS Miami — GEM Broadcasting Co. UHF chan- nel 33 (584-590 mc); ERP 292 kw vis., 102 kw aur. Ant. height above average terrain 309 feet, above ground 331 feet. P. O. ad- dress c/o Haig Ellian, Suite 228, 149 West Plaza, Northside Center, Miami 47. Estimated construction cost $338,020; first year operat- ing cost $250,000; revenue $275,000. Studio and trans, locations both Miami. Geographic coordinates 25° 46' 48" north latitude, 80° 11' 24" west longitude. Type trans. RCA TTU-12A, type ant. RCA TFU-24DM. Legal counsel Welch, Mott & Morgan, Washington; consulting engineer Serge Bergen, Fairfax, Va. Principals: John W. Gilbert, Haig Ellian and I. A. Mascioli (each 33 Vs%)- Three prin- cipals are local businessmen. Ann. Oct. 24. Utica, N. Y. — P. H. Inc. UHF channel 54 (710-716 mc); ERP 4.34 kw vis., 2.59 kw aur. Ant. height above average terrain minus 140.5 feet, above ground 241 feet. P. O. address c/o Allen F. Bonapart, 301 Hotel Utica Building, 102-104 Lafayette Street, Utica. Estimated construction cost $116,338; first year operating cost $98,770; revenue $74,880. Studio and trans, locations both Utica. Geographic coordinates 43° 06' 08" north latitude, 75° 13' 53" west longitude. Type trans. RCA TTU-1B, type ant. GE TY- 21-E. Legal counsel E. Porter Felt, Utica; consulting engineer Edward W. Susterich. New Hartford, N. Y. Principals: Allen F. Bonapart, Edward W. Susterich, Donald Majka, E. Porter Felt, Carmen Fondario, Russell W. Baldwin Jr. and William S'Doia (each 14.29%). Principals are also associated with WUFM(FM) Utica. Ann. Oct. 28, Portsmouth, Ohio — Reynard L. Osborne. UHF channel 30 (566-572 mc); ERP 20.6 kw vis., 11.1 kw aur. Ant. height above average terrain 503.7 feet, above ground 247.5 feet. P. O. address 2020 Sunrise Avenue, Ports- mouth, Ohio. Estimated construction cost $150,749; first year operating cost and rev- enue not given. Studio and trans, locations both Portsmouth. Geographic coordinates 38° 46' 40.5" north latitude, 82° 58' 53" west longitude. Type trans. RCA TTU-1B, type ant. RCA TFU-24DL. Legal counsel A. L. Stein, Washington, consulting engineer Clarance E. Henson, Louisville, Ky. Mr. Osborne owns dry cleaning firm. Ann. Oct. 28. Existing TV station ACTION BY FCC WDAU-TV Scranton, Pa.— Waived Sec. 3.614 of rules and granted application to change ERP from 447 kw vis. and 224 kw aur. to 912 kw vis. and 457 kw aur. and to directionalize ant. horizontal radiation pat- tern to provide maximum vis. power in horizontal plane of 1700 kw and maximum vertical lobe vis. radiated power of 3710 kw; conditions. Chairman Henry not par- ticipating. Action Oct. 24. New AM stations ACTIONS BY FCC Monette, Ark. — Buffalo Island Broadcast- ing Co. Granted CP for new AM on 1560 kc, 250 w-D; condition. P. O. address Box 52, Paragould, Ark. Estimated construction cost $19,620: first year operating cost $17,000; revenue $20,000. Applicant is subsidiary of Pharmaceuticals of Arkansas Inc., owned by Drs. Donald I. Purcell and A. E. Andrews (each 50%). Action Oct. 25. Winston-Salem, N. C— Stuart W. Epper- son. Granted CP for new AM on 1500 kw, 1 kw-D, DA; conditioned that presunrise operation with daytime facilities is pre- cluded pending final decision in Doc. 14419. P. O. address Ararat, Va. Estimated con- struction cost $22,422; first year operating cost $38,000; revenue $41,000. Mr. Epperson, sole owner, is majority owner of WKBA Vinton, Va. Dec. 19, 1962, initial decision looked toward grant. Action Oct. 25. APPLICATION Black Mountain, N. C. — Swannanoa Valley Broadcasting Co. 1350 kc, 500 w-D. (Requests former facilities of WBMT Black Mountain.) P. O. address Box 608 Black Mountain, WBMT facilities will cost $32,500. Principals: Harvey R. (50.8%) and Marie W. (.3%) Laughter and Thomas P. (48.6%) and Jean G. (.3%) Tisdale III. Mr. Laughter is part owner of WYCL York, S. C. Ann. Oct. 24. Existing AM stations ACTION BY FCC KXAR Hope, Ark. — Granted increased daytime power on 1490 kc, SH, from 250 w to 1 kw, continued nighttime operation with 250 w; conditions and without pre- judice to action commission may deem necessary as result of final determination with respect to pending application for renewal of license of KAMD Camden and hearing proceeding on applications of Smackover Radio Inc., Smackover , and Magnolia Broadcasting Co. (KVMA), Mag- nolia. Chairman Henry not participating. Action Oct. 24. APPLICATIONS KEOS Flagstaff, Ariz. — CP to change fre- quency from 1290 kc to 690 kc; change hours of operation from D to unl. using power of 500 w, 1 kw LS; change studio and remote control location; change site (same as KVNA) and change from non-DA to DA-D. Requests facilities of KVNA and requests application be designated for hear- ing with pending renewal of KVNA. Ann. Oct. 25. KWOW Pomona, Calif. — Cp to increase daytime power from 1 kw to 5 kw and install new trans. Ann. Oct. 30. New FM stations ACTIONS BY FCC Bluffton, Ind.— Wells County Radio Corp. Granted CP for new FM on 100.1 mc, ch. 261, 3 kw. Ant. height above average terrain 50.75 feet. P. O. address Box 321, Bluffton. Estimated construction cost $11,036; first year operating cost $15,000; revenue $22,000. Prin- cipals: Herman Zeps (55%), C. D. and David Butler, T. W. Kehoe, and Paul Gebele (each 10%), and Robert Ehler (5%). All principals are local businessmen, having no other broadcast interest than application. Action Oct. 25. Big Rapids, Mich.— WBRN Inc. Granted CP for new FM on 92.1 mc, 3 kw. Ant. height above average terrain 78 feet. P. O. address Big Rapids. Estimated construction cost $9,800; first year operating cost $13 800; revenue $15,000. Principals: John A. and Elaine E. White (80% jointly) and Marjorie Denison (20%). Applicant is licensee of WBRN Big Rapids. Principals also hold majority interest in WBZI Brazil, Ind. Ac- tion Oct. 25. Wapakoneta, Ohio — West Central Ohio Broadcasters Inc. Granted CP for new FM on 92.1 mc, channel 221, 3 kw. Ant. height above average terrain 150 feet. P. O. address 30 North Detroit Street, Xenia, Ohio. Es- timated construction cost $13,300; first year operating cost $21,000; revenue $24,000. Prin- cipals: Ernest J. Rogers (75%) and Harry B. Miller (25%). Applicant corporation has; application pending for new AM in Xenia; Mr. Rogers is retired farmer; Mr. Miller owns WHBM Xenia. Action Oct. 29. Somerset, Pa.— Radio Station WVSC Inc. Granted CP for new FM on 97.7 mc, chan- nel 249, 3 kw. Ant. height above average terrain 140 feet; remote control permitted; conditions. P. O. address Box 231, Somerset. Estimated construction cost $20,700; first year operating cost $12,000: revenue $12,000. Licensee is also licensee of WVSC Somerset. Action Oct. 25. Spearman, Tex.— Coy C. Palmer. Granted CP for new FM on 98.3 mc, channel 252. 3 kw. Ant. height above average terrain 215 feet. P. O. address 603 East Kenneth Ave- nue, Spearman. Estimated construction cost $4,525; first year operating cost $15,000; revenue $25,000. Action Oct. 29. Wausau, Wis.— WRIG Inc. Granted CP for new FM on 101.9 mc, 91 kw. Ant. height above average terrain 490 feet. P. O. ad- dress 529 Third St., Wausau. Estimated con- struction cost $32,850; first year operating cost $3,000: revenue $5,000. (Both operating cost and revenue figured in addition to AM operation.) Principals: Duey E. and Julia Wright (each 50%). Mr. and Mrs. Wright own WRIG Wausau. Action Oct. 25. APPLICATIONS Cocoa, Fla.— WEZY Inc. 99.3 mc, channel 257, 3 kw. Ant. height average terrain 214 feet. P. O. address c/o Irving Braun, 740 Clearlake Road, Box 3386, Cocoa. Estimated construction cost $16,752; first year operat- ing cost $14,400; revenue $24,000. Applicant is licensee of WEZY Cocoa. Ann. Oct. 24. Cocoa, Fla.— WKKO Radio Inc. 99.3 mc, channel 237, 2.77 kw. Ant. height above average terrain 244 feet. P. O. address Box 1308, Cocoa. Estimated construction cost $11,050; first year operating cost $8,500; rev- enue $15,000. Applicant is licensee of WKKO Cocoa. Ann. Oct. 28. Delray Beach, Fla. — Sunshine Broadcasting Co. 102.7 mc, channel 274, 28.4 kw. Ant. height above average terrain 180 feet. P. O. address 736 Intracoastal Drive, Fort Lauder- dale, Fla. Estimated construction cost $23,- 772; first year operating cost $8,200: rev- ■ EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 98 BROADCASTING, November 4, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard. Cen. Mgr. Edward F. Lorentz. Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4. D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & KOWALSKI 1405 C St.. N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENCINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENCINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. \ D. C. Immediate opening. Modern for- mat personality at high-rated sta- tion. Must be able to do produc- tion commercials. Good salary and unusual opportunity. Send tape and resume to: Box N-58. BROADCASTING Production Programing & Others GENIUS WANTED This key station in one of North America's most respected chains is seeking a Program Director, Promo- tion Manager, and top-notch pro- duction man. It may take 3 men to fill these vacancies, or it may take only one. We're a pop music station in a highly-competitive ma- jor market, and we can afford the best. If you're nothing short of a genius ... if you have proven rec- ord of success at a top-rated major market station, you may be our man. Document your success in detail. Give us examples of your work. Give us references. If we're delighted with you, you'll be suffi- ciently delighted with us to make our station your permanent home. 5 Box N-20. BROADCASTING Situations Wanted — Technical ==;:::■ ::::::: ' ::.:~~.zz;:: :; ;::;:.:r.;E:;:ii[u:::::n= ENGINEER | with first phone, experienced an- 1 | nouncer have college degree in busi- I | ness. Prefer a top forty station. 1 | Twenty five years of age and good i | credit references. Richard A. Sharpe, 1 | Phone 476-5343, Cleveland, Tenn. | ^mmraiinsiiiMiraiuraiiiiimM^ TELEVISION— Help Wanted— Sales EXPERIENCED Radio or Television Salesman with desire to get into 5 figure income bracket — Generous draw against commission — Southeastern medium market — Wonderful area for family man — Applicants must undergo thorough investigation — Send com- plete resume and photo with first letter. No phone calls — No appli- cants employed until personally in- terviewed. Reply Box M-248, BROADCASTING. E.\B?LOYMENT SERVICE JOB HUNTING? Sherlee Barish BROADCAST PERSON>TL AGEXCY New Offices: 527 Madison Ave., Xew York, Xew York. BUSLNESS OPPORTUNITY WILL BUY ALL OR PART Executive seeks ownership share in radio or TV station. Small down payment, remainder from profits. Strong background in AM. TV, management, sales, production. BA degree, Broadcasting. Want promising offer, any location. E. R. Carroll, 78 Crest Drive, Tarrytown, New York. BROADCASTING, November 4, 1963 105 BUSINESS OPPORTUNITY =i[iiiiiiiiiiiiiuiiiiiiiiiiiiaiiuiiiiiiii[iiiiiiiiiiiiitiiiiiiiiiiiimiiiiiiiiiiiit| Radio Station For Rent I AM radio station, 1 KW, central | = Florida for rent with option, to = = buy, to operator who can qualify s = as to license and financial position, g | $500.00 per month rent. Property | = includes land, five room acousti- E E cal building, tower and all techni- 5 § cal and office equipment and fur- = II niture; also standby 250 watt {§ = transmitter. 5 | Box M-242, BROADCASTING | TlllllllllllllClllllllllllllElllilllllllllEllllllllllllKlllllllllllllClllllllllllloi WANTED TO BUY BUSINESS OPPORTUNITY Owner-Manager completing seventh year in competitive S. E. market look- ing for managership in major market. Can invest 50 to 150,000. Successful history of creative sales and program- ing with profits. Desire a growing market. All replies confidential. Box N-31, BROADCASTING MISCELLANEOUS pTTTTTTTTTTTTTTTTTTTTTTTTTT I CONTROVERSIAL AND MINORITIES!!! ~ - KAIL TV. FRESNO, CALIF. Offers prime • -• time evenings thru the week for Programs and • « all Groups, any Philosophy, Politics, Religion, . _ any subject matter. Contact us immediately. . Our rates are fantastically low in cost. KAIL * TV. 308 South Fruit . . . 209-AM 4 1309. "I I I I l 1 I I I 1 I I I I i i I I I I I l I I I L INSTRUCTIONS EMERSON COLLEGE Accredited liberal arts col- lege. Specialization in ra- dio, TV, theatre arts, speech, speech and hearing therapy. B.A., B.S., M.A., M.S. degrees. Day, evening, summer sessions. Broad- casting, announcing, writ- ing, radio and TV produc- tion. Electronic production studio, theatre, FM radio station, speech and hearing clinic. Outstanding oppor- tunities for achieving pro- fessional competence in acting, directing, and script writing for radio and TV. Coed. 82nd year. For cata- log write: Director of Admissions. EMERSON COLLEGE 303 Berkeley St., Boston 16 WANTED TO BUY Stations AM STATION WANTED in Alabama, Louisiana, Mississippi, or No. West Florida. . . Your reply confidential. Box M-245, BROADCASTING Stations DAYTIME AM facility, within 20 mile radius of New York City. Principals only. Box N-10, BROADCASTING FOR SALE — Stations THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWABD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. TEXAS FM Independent. Coverage in excess of one million. One of top 25 markets. Multiplexing background music. Owner must sell for reasons of health. Excel- lent opportunity. Only financially quali- fied need reply. Box N-9, BROADCASTING. S. E. Metro-Hi Power Also Flo. Coastal low down pay- ment. Will trade 2 oceanfront homes 1 25,000 and 65,000 for mort- gages or other equities. Tom Carr, Ponte Vedra Bch., Fla. To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS STATIONS FOR SALE SOUTHWEST. Daytime. Exclusive. Excel- lent dial position. Priced at $90,000. Rea- sonable terms. NEW ENCLAND. Exclusive. Fulltime. Priced at $85,000. 25% down. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California Fla. single coastal $ 50M terms Maine single fulltime 140M 29% Ca. small power 90M SOLD III. medium daytime 85M 29% Pa. suburb daytime 95M 50% buying and selling, check w if h V CHAPMAN COMPANY inc 2045 PEACHTREE RD„ ATLANTA, GA. 30309 You Can't Top A CLASSIFIED AD BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Continued from page 101 tion for leave to amend in proceeding on AM application. Board Member Nelson not participating. Action Oct. 24. ACTIONS ON MOTIONS by Office of Opinions and Review ■ Granted request by WTSP-TV Inc. to extend time to Nov. 20 to file briefs in reply to exceptions to supplemental initial decision in Largo, Fla., TV channel 10 pro- ceeding. Action Oct. 28. ■ Granted motion by Smackover Radio Inc. Smackover, Ark., to extend time to Oct. 30 to file exceptions to initial decision in proceeding on AM application and that of Magnolia Broadcasting Co. (KVMA), Magnolia, Ark. Action Oct. 24. ■ Granted request by Broadcast Bureau to extend time Nov. 4 to file replies to ex- ceptions to initial decision in proceeding on applications for renewal of licenses et al. of Tipton County Broadcasters for WKBL Covington and Shelby County Broadcasters Inc. for WHEY Millington, both Tennessee. Action Oct. 22. By Chief Hearing Examiner James D. Cunningham ■ Designated Examiner David I. Kraus- haar to preside at hearing in proceeding on mutually exclusive applications for channel 5, Boston; scheduled prehearing conference for Nov. 21 and hearing for Dec. 16. Action Oct. 25. ■ Ordered that Examiner Sol Schildhause, in lieu of Chester F. Naumowicz Jr., will preside at hearing on AM application of Central South Dakota Broadcasting Co. (KEZE), Huron, S. D., in which prehearing conference is scheduled for Nov. 4 and hearing for Dec. 12. Action Oct. 23. ■ Ordered that Examiner Thomas H. Donahue, in lieu of Herbert Sharfman. will preside at hearing on AM applications of Boardman Broadcasting Inc., Boardman, and Daniel Enterprises Inc., Warren, both Ohio, in which prehearing conference is sched- uled for Nov. 12 and hearing for Dec. 9. Action Oct. 23. ■ Ordered that Examiner Basil P. Cooper, in lieu of Forest L. McClenning, will pre- side at hearing on AM applications of Hun- dred Lakes Broadcasting Corp. (WSIR), Winter Haven, and WJBS Inc., DeLand, both Florida, in which prehearing confer- ence was scheduled for Oct. 25 and hearing for Nov. 18. Action Oct. 23. ■ Continued without date Oct. 24 hearing in proceeding on AM applications of Saul M. Miller, Kutztown, and Bi-States Broad- casters, Annville-Cleona, both Pennsylvania. Action Oct. 23. By Hearing Examiner Basil P. Cooper ■ Granted petition by Rhinelander Tele- vision Cable Corp.. Rhinelander, Wis., to extend time from Oct. 28 to Nov. 4 to file reply findings in proceeding on AM appli- cation. Action Oct. 28. ■ Pursuant to agreements reached at Oct. 25 prehearing conference in proceeding on AM applications of Hundred Lakes Broad- casting Corp. (WSIR), Winter Haven, and WJBS Inc., DeLand. both Florida, in Docs. 15178-9, continued Nov. 18 evidentiary hear- ing to date to be announced at conclusion of further hearing conference to be held on Jan. 13, 1964. Action Oct. 25. By Hearing Examiner Thomas H. Donahue ■ Granted request by Cream City Broad- casting Inc. to extend time from Oct. 28 to Nov. 7 for final exchange of engineering rebuttal, from Nov. 1 to Nov. 12 for notifi- cation of witnesses and from Nov. 6 to Nov. 15 for hearing in proceeding on AM appli- cation of S & S Broadcasting Co. (WTAQ). La Grange, 111. Action Oct. 30. ■ Granted request by Cream City Broad- casting Inc. to extend time from Oct. 22 to Oct. 28 for final exchange of engineering rebuttal, from Oct. 25 to Nov. 1 for notifica- tion of witnesses and from Oct. 29 to Nov. 6 for hearing in proceeding on AM application of S & S Broadcasting Co. (WTAQ), La Grange, 111. Action Oct. 24. By Hearing Examiner Charles J. Frederick ■ Upon joint oral motion of all parties, concurred in by Broadcast Bureau at Oct. 25 prehearing conference in proceeding on applications of Cleveland Broadcasting Inc. and Community Telecasters of Cleveland Inc. for new TV stations on channel 19 in Cleveland, in Docs. 15163-4, continued Nov. 12 hearing to Feb. 17, 1964. Action Oct. 25. 106 (FOR THE RECORD) BROADCASTING, November 4, 1963 By Hearing Examiner Millard F. French ■ Granted request by Broadcast Bureau to extend time from Oct. 24 to Nov. 4 to file proposed findings and to Nov. 18 for replies in proceeding on application of Brush Broadcasting Co. for new AM in Wauchula, Fla. Action Oct. 28. By Hearing Examiner Arthur A. Gladstone ■ Granted request by Northland Radio Corp. iKWEB), Rochester, Minn., to con- tinue Nov. 5 hearing to Nov. 25 in proceed- ing on AM application. Action Oct. 25. By Hearing Examiner Walther W. Guenther ■ On own motion, continued without date Nov. 12 further hearing in proceeding on application of Bay Shore Broadcasting Co. for new AM in Havward, Calif. Action Oct. 25. ■ On own motion, continued without date Dec. 3 further hearing in proceeding on AM applications of Abacoa Radio Corp. (WRIA), Rio Piedras (San Juan), and Mid-Ocean Broadcasting Corp.. San Juan, both Puerto Rico. Action Oct. 25. By Hearing Examiner H. Gifford Irion ■ Scheduled hearing conference for Dec. 2 in proceeding on application for special service authorization of Iowa State College of Agriculture and Mechanic Arts to oper- ate WOI Ames, Iowa ( licensed on 640 kc, 5 kw-D), additional hours from 6 a.m. to local sunrise CST with 1 kw. Action Oct. 29. ■ Granted request by C. M. Taylor to continue Oct. 31 hearing to Dec. 6 in pro- ceeding on application and that of Holston Broadcasting Corp. for new AM stations in Blountville and Elizabethton, both Term., respectively. Action Oct. 28. ■ Granted petition by Great State Broad- casters Inc. to continue Oct. 28 hearing to Nov. 14 in proceeding on application and that of D and E Broadcasting Co., for new AM stations in San Antonio, Tex. Action Oct. 25. By Hearing Examiner David I. Kraushaar ■ Granted motion by Raul Santiago Roman to continue Oct. 28 hearing to Nov. 13 and to extend time to Nov. 6 for notify- ing witnesses in proceeding on application for new AM in Vega Baja. P. R. Action Oct. 24. ■ On own motion, corrected in various respects transcripts of prehearing confer- ence and hearing in proceeding on applica- tion of Muncie Broadcasting Corp. for new AM in Muncie. Ind. Action Oct. 23. By Hearing Examiner Jay A. Kyle ■ By memorandum opinion and order in consolidated AM proceeding on applications of Calhio Broadcasters, Salem Broadcasting Co. and Tele-Sonics Inc. for new AM sta- tions in Seven Hills, Salem, and Parma, all Ohio, respectively, granted request by Broadcast Bureau to refer to Review Board for appropriate action motion for leave to amend to reflect merger of interest between Thomas B. Friedman, tr as Calhio Broad- casters and Tele-Sonics Inc. Action Oct. 29. ■ Granted motion by Jupiter Associates inc.. Matawan, N. J., to extend time from Oct. 29 to Nov. 5 to file proposed findings, and from Nov. 15 to Nov. 22 for replies in proceeding on AM application, et al. Action Oct. 29. ■ Received in evidence exhibit 33 of KYOR Inc. (KYOR). Blythe. Calif., and closed record in proceeding on AM appli- cation of Geoffrey A. Lapping, Blythe. Ac- tion Oct. 23. By Hearing Examiner Chester F. Naumowicz Jr. ■ Scheduled hearing conference for Nov. 4 to determine procedural rules to govern remainer of hearing in proceeding on AM application of Denver Area Broadcasters I KDAB ) , Arvada, Colo. Action Oct. 29. ■ In proceeding on application of Dorlen Broadcasters Inc. for renewal of license of WSMD(FM) Waldorf. Md.. and applications for new AM stations of Dorlen at Waldorf and Charles County Broadcasting Inc., La Plata, Md.. in Docs. 14748 et al., granted request by Dorlen to extend time from Oct. 28 to Oct. 30 for exchange of written ex- hibits, and ordered that all other procedural dates provided in order released Sept. 30 shall remain unchanged. Action Oct. 25. By Hearing Examiner Sol Schildhause ■ Pursuant to agreements reached at Oct. 23 prehearing conference in proceeding on AM application of Ottawa Broadcasting BROADCASTING, November 4, 1963 Corp. (WJBL), Holland, Mich., scheduled certain procedural dates and continued Nov. 18 hearing to Jan. 7, 1964. Action Oct. 23. By Hearing Examiner Herbert Sharfman ■ Granted request by Southern Radio and Television Co., Lehigh Acres, Fla., to extend time from Oct. 29 to Oct. 31 to file opposi- tion to Broadcast Bureau's petition to re- open record for further hearing on AM application and that of Robert Hecksher (WMYR), Fort Myers. Fla. Action Oct. 29. ■ Received in evidence exhibit 15 of Prince William Broadcasting Corp. (WPRW), Manassas. Va.. and closed record of hear- ing in proceeding on AM application, et al. Action Oct. 25. ■ Granted request by North Atlanta Broadcasting Co. to extend time from Oct. 28 to Nov. 12 to file initial proposed findings and from Nov. 18 to Dec. 2 for replies in proceeding on application for new AM in North Atlanta, Ga. Action Oct. 24. By Hearing Examiner Elizabeth C. Smith ■ Granted petition by Skyline Broadcast- ers Inc., Klamath Falls, Ore., to continue without date further proceedings on AM application pending lifting of "freeze" im- posed on application bv Sect. 1.351 of rules. Action Oct. 29. ETV fund applications Following applications for matching federal funds for educational televi- sion have been filed at Department of Health, Education & Welfare in Washington, subject to approval by Secretary of HEW: ■ Pittsburgh — Metropolitan Pitts- burgh Educational Television; for Sill. 312 to expand facilities of Chan- nel 13; total project cost $212,174. ■ Los Angeles — Community Televi- sion of Southern California; for $528,- 327 to activate channel 28; total proj- ect cost $1,056,656. ■ St. Paul — Twin City Area Educa- tional Television Corp.; for $126,332 to activate channel 17; total project cost S168.470. ■ Lexington, Ky. — Kentucky State Board of Education; for $380,770 to activate channel 46; total project cost $762,088. ■ Somerset, Kv. — Kentucky State Board of Education; for $213,032 to activate channel 29; total project cost $426,065. ■ State College, Pa. — Pennsylvania State University; for $239,580 to acti- vate channel 69; total project cost $479,161 amended to: Clearfield, Pa. — for $200,000 to activate channel 3; total project cost $639,907. ■ Pursuant to agreement of counsel at Oct. 24 further hearing conference in pro- ceeding on applications of John A. Egle and KLFT Radio Inc. for new AM stations in Golden Meadow, La., in Docs. 14693-4, scheduled further hearing for Dec. 16. Ac- tion Oct. 24. BROADCAST ACTIONS by Broadcast Bureau Actions of Oct. 29 KTWR(FM) Tacoma, Wash. — Granted in- creased power on 103.9 mc from 830 w to 2.7 kw and increase in ant. height from 240 feet to 320 feet. KMWC(FM) Midwest City, Okla.— Granted license covering change in ant. height, ant.- trans. and studio location and station loca- tion. WQXI Atlanta — Rescinded Oct. 8 action which granted CP to install alternate main nighttime and aux. daytime trans, at main trans, location, with remote control per- mitted during non-DA only. Actions of Oct. 28 WCOP-AM-FM Boston — Granted renewal of licenses for AM, aux. and FM. K71AF Cedarville, Calif. — Granted license covering changes for TJHF TV translator station. WWDC-FM Washington — Granted CP to change type trans. ■ Granted licenses for following TJHF TV translator stations: K73BD, K76BL, Tahoe Translator Co., Bijou. Calif.; K73BB, K77BH, K83AT. San Juan Non-Profit TV Associa- tion, Farmington-Bloomfield Highway and Huerfano-Bloomfield Highway area, all New Mexico. ■ Following were granted extensions of completion dates as shown: WVCA-FM Gloucester. Mass.. to May 1, 1964; WGHB Maplewood, Minn., to Feb. 1, 1964. Actions of Oct. 25 WIBG Philadelphia— Granted renewal of license for AM and alternate main and aux. trans. WRUF-FM Gainesville, Fla. — Issued mod. license, pursuant to third report, memoran- dum opinion and order in Doc. 14185. speci- fying operation on 103.7 mc; ERP 27 kw; and ant. height 360 feet; conditions. WTVD(TV) Durham, N. C. — Granted CP to change type trans, and make other equipment changes. K10BP Clyde Park, Wilsall and upper Shields River, all Montana— Granted CP to change type trans., make changes in ant. system, and include Porcupine Bench and Flat Head Creek. Mont, in principal com- munity for VHF TV translator station. KNOX-TV Grand Forks, Minn. — Approved engineering technical data submitted, pur- suant to commission's May 8 report and order in Doc. 14921, to modify license and specify operation of KNOX-TV (ch. 10) in Thief River Falls instead of Grand Forks. KOKA Shreveport, La. — Granted extension of authority to operate with sign-off at 9 p.m. for period ending Jan. 22, 1964. Actions of Oct. 24 WVTR White River Junction, Vt. — Re- scinded action of Sept. 27 which granted renewal of license. W08AL Vandergrift, Pa. — Granted mod. of CP to change trans, location to Kepple Hill, north of Vandergrift, for VHF TV translator station. Actions of Oct. 23 WFMB(FM) Nashville— Granted CP to in- stall new trans, and new ant.; move ant.- trans. location; increase ERP to 100 kw and ant. height to 560 feet; remote control per- mitted. *WTJU(FM) Charlottesville. Va.— Granted CP to move ant. -trans, and main studio location and remote control point, and make changes in ant. system (decrease height) ; correct geographic coordinates. WERB Garden City, Mich. — Granted mod. of CP to make changes in ant. system (de- lete top-loading), and make changes in ground system; conditions. Actions of Oct. 22 ■ Granted CP's for following new VHF TV translator stations: Washington County Television Dept. on channel 8. Pino Valley and Central, both Utah, to translate pro- grams of KSL-TV (ch. 5) Salt Lake City; Shoshone River Power Inc. on channels 11 and 13, Clarks Fork, Wvo., and Cooke City and Silver Gate, both Montana, KOOK-TV (ch. 2) and KULR-TV (ch. 8), both Billings, Mont., respectively. Rulemakings MODIFIED ■ By order, commission modified restric- tions in Sect. 2.106 of rules to permit use of 54-60 mc (channel 2) for establishment of educational TV system in American Samoa. This was requested by Department of In- terior, which administers all government radio operations in American Samoa, and was concurred in by Office of Emergency Planning. Action Oct. 24. PETITIONS FOR RULEMAKING FILED ■ WBAF Fairhope, Ala.: Requests amend- ment of rules to delete class A channel 221A from Fairhope and reassign channel 225C, presently in Mobile, to Fairhope. Re- ceived Oct. 7. ■ FM Unlimited Inc., Chicago — Requests amendment of rules to amend FM table of assignment as follows: Lansing, 111.: delete channel 292A, add 288A; Valparaiso, Ind.: delete 288A, add 296A; Elmwood Park, 111.: delete 290; Skokie. 111.: add 294 as class A; Glen Ellyn, 111.: delete 296A; Des Plaines, 111.: add 290 as class A; Blue Island, 111.: add 292A. Received Oct. 14. ■ WAKO Lawrenceville, 111. — Requests amendment of rules to allocate channel 286 in Lawrenceville and substitute channel 292 for 285 in Fairfield, 111. Receive Oct. 18. ■ WIFN-FM Franklin, Ind. — Requests amendment of rules to assign channel 252 to Franklin and channel 230 as class A to Plainfield, Ind. Receive Oct. 21. (FOR THE RECORD) 107 please care... every $1 delivers a Food Crusade package to hungry people across the world More than half the people on earth do not have enough to eat. Through CARE's Food Crusade, you can help feed millions of the hungry — not for just a meal or two, but long enough to give them health and energy to help themselves. From U.S. farm abundance, our Govern- ment donates Food for Peace. CARE adds other staples, packs various units to match country needs. Every $1 you give delivers a package designed to be a fink in pro- grams to nourish school children and infants, orphans, refugees, disaster victims, desti- tute families, the jobless and sick. Every package you provide is a personal gift, presented with your name and address so that the recipients know their friends in America. CARE's American staff members in each area supervise deliveries to those who need help most. $1, $10, $100 . . . give what you can! As near as your mailbox The dollars you send to CARE bring your personal help to the needy in other lands. For Food Crusade gifts, you may choose any of these destinations: Afghanistan British Honduras Colombia Cyprus Greece Hong Kong Iran India Italy Jordan Korea Macau Mexico Pakistan Sierra Leone Poland Tunisia Turkey Vietnam Yugoslavia 0eP $o ... *°T fo<>c \ o co' BROADCASTING, November 4, 1963 n CARE Food Crusade L-J 660 First Avenue New York, N.Y. 10016 or your nearesf CARE office OUR RESPECTS to Thomas Harrington Dawson Selling TV is now a year-round job Tom Dawson and CBS have con- ducted a "love affair" that has con- tinued, with one brief interruption, for 25 years. Mr. Dawson, who was appointed vice president-sales for the CBS Tele- vision Network last April, joined wcco Minneapolis, then a CBS owned station, in 1938. He has remained in the CBS family continuously except for one year when he served as television director of Edward Petry & Co. during 1950-51. "It was a wonderful feeling to come back to CBS in 1951, ' Mr. Dawson re- calls. "Though I learned a lot during my stay with the Petry organization, which I had joined because I wanted to get into television. I was very happy to return to CBS. "It may sound corny but I look upon CBS as one big family. We have won- derful people working here, and for myself, there is no other place I would like to work." CBS undoubtedly has been a willing partner in the "romance." Mr. Dawson has climbed steadily upward through a variety of jobs in the organization until he was tapped earlier this year for the top sales post at the TV network. Thomas Harrington Dawson was born in Appleton. Minn., on Feb. 19, 1914, and lived there until he was 15 when the family moved to St. Paul. He completed high school there and en- rolled at the University of Minnesota in 1932. On-And-Off-Affair ■ A clue to Mr. Dawson's ambition and diligence is the pattern of his college education. Fam- ily circumstances necessitated that he work during college, and, as he phrases it, his studying was an "on and off affair." "I don't have a degree because all my studies were not in the required sequences." Mr. Dawson observes, "but I think I amassed more credits than I needed for a degree." His broadcast-oriented career began in 1937 when he joined the advertising staff of Pillsbury Mills in Minneapolis. This exposure whetted his interest in radio as a medium. At the suggestion of a friend, Carl Burkland, now an executive for the Television Information Office, he ap- plied for and obtained a salesman's job with wcco. In 1940, he transferred to CBS Radio Spot Sales in Chicago and in 1941 he returned to wcco as sales manager. Shortly after Pearl Harbor Mr. Daw- son enlisted in the U. S. Navy. He served as a flight instructor at various air stations throughout the country and was released in late 1945 as a lieuten- ant commander. He returned to wcco as sales man- ager, and in 1948 was shifted to the New York office of CBS Radio Spot Sales as an account executive. He was named eastern sales manager in 1949. In 1950 he left CBS for the Petry job and came back to the fold in 1951 as general sales manager of CBS Tele- vision Spot Sales. He moved into network operations in 1952 when he was appointed sales man- ager of CBS-TV. In February 1957 Mr. Dawson was elected vice president-net- work sales. When William H. Hylan re- signed from CBS-TV last April to join the J. Walter Thompson Co. as vice president in charge of radio and televi- sion, Mr. Dawson was named to suc- ceed him at the TV network. Successful Salesman ■ Mr. Dawson is a tall, slim man who is endowed with the attributes of the successful sales ex- ecutive. He exudes friendliness, cheer- fulness and enthusiasm and combines these with energy, knowledge and con- versational persuasiveness. In his in- formal, down-to-earth manner he prob- ably will greet this characterization of him with these words: "Gosh, that doesn't sound like me. It must be some- body else." A close associate says his "big plus" is that he "likes people, all kinds of people." This makes him a "good mixer," who "gets along well with all people he meets, either on a business or a social level," the colleague remarked. Though he directs a sizeable staff of Mr. Dawson salesmen and executives, Mr. Dawson stresses that he's no desk-bound sales chieftain. He's kept busy on a round of calls to the offices of clients and agencies and likes to arrive at his New York office by 8:30 each morning to "run through" the paper work. From the vantage point of 25 years in broadcasting, Mr. Dawson notes that the industry has grown "more complex" through the years as TV has become available through varied contractual forms. He indicated this places an ad- ditional burden on the network's sales and administrative staffs. In this connection, he is particularly pleased that CBS-TV has more so-called program sponsorships than the other TV networks. He estimates that 80% of CBS-TV's nighttime business is with the program, rather than the participat- ing sponsors, and he hopes that the net- work can maintain this balance. He points out that program sponsors are "easier to work with" than the "minute men" and the contracts generally are on a long-term basis. The CBS 'Hotel' ■ The single most noteworthy change that has evolved in TV in recent years, according to Mr. Dawson, is that the selling season is now on a 12-month basis. He likes to make this analogy: "In television, you're really in the hotel business. Someone's always check- ing in and someone's checking out. You must always be ready to rent the rooms. That's why you never stop selling. It's a 12-month job." Mr. Dawson married the former Marjorie (Marge) Kastberg of Scars- dale, N. Y., in 1958. They have two children — Thomas Ir., 4, and Deborah, 20 months. The family home is in Greenwich, Conn. His trim figure attests to his active interest in sports. He enjoys golfing, bowling and swimming and finds walk- ing an especially relaxing pastime be- fore retiring at night. He is a member of the Winged Foot Club in Mamaroneck, N. Y., and of the Broadcast Pioneers and the Internation- al Radio and Television Society. Several years ago Mr. Dawson came across a passage, attributed to Etienne de Grellet, that touched him so deeply that he had the words imprinted and placed into a frame. It hangs on a nearby wall and con- stitutes his philosophy of life: "I shall pass through this world but once. Any good therefore that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer or neglect it, for I shall not pass this way again." BROADCASTING, November 4, 1963 109 EDITORIALS The mutable law SIX months ago, those with hardy memories may recall, the A. C. Nielsen Co., along with other ratings services, was being vilified before a House subcommittee. Last week the first national Nielsen ratings for the new television season were received with such reverence and fear that they might have been carried down a sacred mount by a man with a long white beard instead of delivered by a post- man with a bent back and aching arches. The Nielsen pocket piece shapes the fates of men and their works. It or something like it will exist as long as networks and their advertisers have no other means of discovering what is happening at the receiving end of their transmissions. The hope must remain, however, that the user of ratings will pause occasionally to question their divinity before he starts lopping off programs and, possibly, heads. Equal treatment THE FCC's Broadcast Bureau, which has made most of the bricks the commission has thrown at broadcasters, is bent upon becoming the executioner as well as the prose- cutor. It seems to be mad at everybody. In case after case it has opposed leniency or a second chance for first offenders. It wants nothing short of the supreme penalty — revocation. A current case involves the license renewal of WGMA, a 1,000 watt daytime station in Hollywood, Fla. owned by Jack Barry and Daniel Enright who were involved in the quiz-rigging scandals of 1959. The Broadcast Bureau insists these men lack the character qualifications to be licensees. This in the face of the findings by an experienced FCC examiner, Elizabeth Smith, that those activities did not con- stitute "an absolute disqualification as to basic character at- tributes" required for renewal. She found the station, since the partners acquired it in 1957, had provided an outstand- ing public service. Moreover, she pointed out, no law had been violated in the quiz-rigging. The law came afterward. Aside from Miss Smith's findings, the FCC had established substantial precedent for renewals in similar cases. The net- works that carried quiz programs that proved to be rigged were not threatened with the loss of their station licenses. Messrs. Barry and Enright were simply network employes, not policy-making officials. Miss Smith pointed out that the licenses of the 14 TV, AM and FM stations held by Westing- house Broadcasting Co. were renewed after the conviction of officers of WBC's parent, Westinghouse Electric Corp., on price-fixing charges. Similarly, the FCC has renewed the licenses of multiple owners involved in ex-parte cases on the premise that the infractions applied only to the particular stations directly involved. With such ample precedent it is difficult to understand why the Broadcast Bureau persists in its effort to do in a little station owned by a couple of young men trying to make good after difficult experiences. The time could far better be spent in clearing up the renewal and transfer backlogs. An essential campaign THE government ought to do something about advertising. It ought to produce a directive to all government per- sonnel (with copies to every member of Congress) reciting the role played by advertising in keeping the economy on the move, in building sales, employment, profit and the tax revenues that keep the ship of state afloat. The outline is already written in the economic growth that has lasted for 33 consecutive months. It is written in our Gross National Product which is at the highest levels in our history. It is written in the development of our 110 dynamic society under our free enterprise system. The directive would be an answer to those bureaucrats and others in public life, to the consumers unions and other pressure groups, who contend advertising is an economic waste. It should spell out how advertising makes possible our vast system of mass communications — radio, television, newspapers, magazines — which move products, to be sure, but also move news and comments and features and presi- dential news conferences and congressional hearings. There is a volunteer agency instantly available to imple- ment this outline. It is the Advertising Council, supported by advertisers, agencies and media. Its function is to en- hance the interests of government through voluntary adver- tising campaigns — everything from forest fire prevention to freedom from hunger, the Peace Corps and aid to higher education. The Advertising Council's annual report for 1962-63 de- tails the contributions of industry in the conduct of these government campaigns, funds for which are provided by advertising people, with time and space contributed by media. An estimated $150 million worth of radio and TV time, for example, was contributed in 1962-63, representing 13 billion "home impressions." The council has the expertise to produce the directive for the government. A worthwhile by-product would be a council project using the same voluntary media to tell the people how advertising works and why it is essential as the spark plug of our economy. The taint of money THE noncommercial, educational television station in San Francisco, kqed, is soliciting contributions with a mail- ing piece that reads in part: "Remember ... the last time you turned off your TV in the middle of an annoying sales pitch, a pitch for something you didn't want or need, interrupting for the umpteenth time a program you did want or need, to a point where you felt one more 'commercial' would cause you to put your foot through the face of the TV screen!" The virtues of viewing (and contributing to) kqed, the piece explains, is that good shows are offered "with never a commercial to interrupt your viewing enjoyment." We thought these educational stations were supposed to be noncommercial, not anticommercial. If they really feel this way about stations that take advertising, they should reject those big donations they get from commercial broadcasters. Drawn for BROADCASTING by Sid Hix "It's that little old wine-maker . . . He comes here straight from work." BROADCASTING, November 4, 1963 You meet them all aboard the *5:15! Bonanza's Hoss Cartwright. The Lieutenant, Dr. Kildare, Mr. Novak, Grindl. Bob Hope and many more of the nation's greatest television shows and stars are aboard KSTP's *5:15 every week. They're joined by the finest radio talent in the North- west . . . Steve Cannon, Jane Johnston. Brooks Hender- son, Elt Ryberg. Marv Henry and other KSTP Radio personalities. All these — plus the highest-rated news-weather-sports operation in the market — make a sales trip on the *5:15 the best investment in the Twin Cities. All aboard! Represented nationally by Edward Petry & Co., Inc. TELEVISION RADIO | MINNEAPOLIS-ST. PAUL HUBBARD BROADCASTING, INC. A Philosophy of RADIO REPRESENTATION that makes sense! Our philosophy is to maintain a limited list of stations. This enables us to provide these stations with a thorough, in- depth sales job, which consist- ently produces more revenue. With a limited list, our men do intensive "creative selling" for our stations. Makes sense, doesn't it? adam young inc. CHICAGO • ATLANTA • BOSTON • DALLAS • DETROIT • LOS ANGELES • ST. LOUIS * SAN FRANCISCO REPRESENTING RADIO AND TV STATIONS 50 Cents BROADCASTING J THE BUSINESSWEEKLY OF TELEVISION AND RADIO NOVEMBER 11. 1963 Ratings No. 1 topic on Madison Avenue Howard Bell named to replace Robert Swezey as 2d national Nielsens near 35 as NAB code director 58 Broadcasters and Congress batter time limit Speedier study of space-to-home broadcasts plan, but FCC holds firm 42 proposed by Soviets at Geneva 86 COMPLETE INDEX PAGE 7 Only Kprc-TV? Yes, only KPRC-TV. Because only KPRC-TV has CH-2, most effective selling agent put in television. Thousands rely on KPRC-TV and only KPRC-TV to stimulate sales. *The COLUMBIA features on WTTV and Rodger Ward at the Speedway! Distributed exclusively by The COLUMBIA features can be currently seen In more than 140 markets SCREEN \S» GEMS Buying a pig in a poke is no way to live high on the ho in some parts of the country, you can buy the two biggest tv markets In sight, and youVe got most of the tv homes in the bag. □ Do the same thing in North Carolina, and you may be buying a pig in a poke. Down here, the two largest markets overlap iike crary. This makes It tough to tell what kind of coverage you've really bought. □ The logical way to cover North Carolina with tv is by combining Charlotte with Raleigh. □ The Raleigh-Charlotte combination gives you undupiicated coverage of more people than any other two-station buy. And coverage of the counties that rack up 88% of all retail sales. □ Who to buy in Raleigh? We'd say WRAL-TV. But don't take our word for it. □ Call up that guy from H-R. He'll show you plenty of proof that WRAL-TV really brings home the bacon for advertisers. WRAL-TV, RALEIGH-DURHAY, N.C. BROADCASTING, November 11. 1963 ■ KRLD-TV could well be the keystone of your advertising expenditure budget. For not only can we tailor a schedule to your specific requirements, but we can also get your message to Texas' most informed, best entertained — most discriminating — television audience. Find out for yourself. See your ADVERTISING TIME SALES representative. represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS Clyde W, Rembert, President MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts BROADCASTING, November 11, 1963 Choosy buyers Television program producers and network executives who are now deep in next year's planning are concerned over attitude of major cigarette adver- tisers. Reason: Not only are cigarette sponsors generally seeking later time slots (Closed Circuit, Nov. 4) but are also said to be shying away from programs with controversial or "de- pressing" themes. It's enough to make three-pack-a-day smokers out of all who are involved. Where it hurts Echo of comment in House hearing that FCC Chairman E. William Henry may be "getting too big for his britches" (story page 42) was expressed in closed-door discussion of Senate appropriations subcom- mittee Friday (Nov. 8). Senate unit voted to slice $400,000 off FCC s fiscal 1964 budget and criticized com- mission for straying into areas not in- tended by Congress. FCC's rulemak- ing to set commercial standards was one specific instance that irritated senators. House voted $15.8 million for agency; Senate cut still would give FCC increase over current budget. Elsewhere in Senate there's also concern about growing argument over broadcast commercial practices. Sen- ator John O. Pastore (D-R.l.). chair- man of Senate Communications Sub- committee, in letter to LeRoy Collins, NAB president, has pointedly asked what broadcasters are doing to rein- force their codes and thus relieve pressure for government control of advertising volume. Indications are that Mr. Pastore may be thinking of moving into situation, perhaps infor- mally, if he doesn't get assurances that progress in self-regulation is being made. Code compliance Most TV code subscribers called on carpet by National Association of Broadcasters' code authority for re- peated violations of commercial time standards (Closed Circuit, Oct. 7) have voluntarily ceased use of "exces- sive" spots. Of nearly 20 stations that were told they were not operating ac- cording to standards, only four have either resigned or are facing expul- sion. Crackdown was authorized by TV code board early last month. Impact survey Where do TV commercials get best attention: mid-program, in "clutter" positions, daytime, nighttime? How well does spot TV do? Is suburban CLOSED CIRCUIT- housewife more attentive than her city sister? Needham, Louis & Brorby is quietly making major study with own money to find answers to those and other questions, hopes it will have sig- nificant results by April. NL&B's big project involves in-depth telephone interviews with 12,000 housewives in six-county greater Chi- cago area; 19,000 calls are being made to assure base sample. Preliminary re- turns indicate daytime attention levels equal those of nighttime. Another hobble? FCC Chairman E. William Henry has been handed request from solicitor general's office that could involve com- mission in hot new controversy over programing control. Request is that commission ask broadcasters to avoid interviews with persons who have been arrested but not yet brought to trial. Justice Department is concerned about effect of such interviews because of Supreme Court action in sending back for new trial case of man who had been convicted of bank robbery and murder in Lake Charles, La. Televi- sion in area had covered sheriff's in- terrogation of prisoner, during which defendant admitted guilt. Supreme Court said this had made fair trial in Lake Charles impossible and that lower court should grant defendant's plea for change of venue. Matter is now under study by commission's gen- eral counsel. Tune in next week FCC continues to maintain suspense in VHF drop-in case. Commission had hoped to act on matter last week, but didn't, putting it over for second week in row. Moment of truth in case is now scheduled for Nov. 15, in special meeting set to begin at 3:30 p.m. Bet- ting on whether commission will re- verse itself and drop short-spaced V's into seven markets is still 6-5 and take your pick. Commission last May rejected, by 4-3 vote, proposal to drop V's into Johnstown, Pa. {channel 8); Baton Rouge {channel 11); Dayton, Ohio (channel 11); Jacksonville, Fla. (chan- nel 10); Birmingham, Ala. (channel 3); Knoxville, Tenn. (channel 8); Charlotte, N. C. (channel 6). Last month, commission heard oral argu- ment on petitions for reconsidera- tion. Robinson package ABC-TV is seriously considering new hour show that Hubbell Robin- son, former senior vice president for programs at CBS-TV, would develop for 1964-65 season. Tom Moore, ABC-TV president, and other network program experts reportedly were im- pressed with projected series that has tentative title of Homicide. Warming up Chairman Oren Harris (D-Ark.) of House Commerce Committee may have some pointed observations to make on FCC's arrogation of power and disregard of congressional intent in major address to be delivered Nov. 14 before Association of Broadcasting Executives of Texas, in Dallas. Legis- lator, who has become one of most influential members of House, usually takes calm approach but is represented as feeling that FCC is going beyond reasonable lengths in its regulatory processes in relation to broadcasting. He gave strong indication of those feelings last week in comments during hearings on House bill to prohibit FCC from imposing commercial limitations on radio and TV (see story page 42). Flip flop CBS-TV will transpose positions of two of its programs on Saturday nights. Thinking is to move Phil Sil- vers Show from 8:30-9 to 9:30-10 and Defenders from 9-10 to 8:30- 9:30, allowing latter program to take advantage of Jackie Gleason Show lead-in. It's believed such move may reverse recent decline in Defenders ratings. Silvers has not retained rat- ings level presented it by Gleason. If move is made, it may be made effec- tive as early as Nov. 16 (next show date). Toward utility concept Action of Britain's Independent Television Authority in revising down- ward agreements with independent program contractors (equivalent to our commercial networks) is causing con- cern in U. S. and in other areas in which commercial TV operates. Effort appears to be toward reducing return to "reasonable percentage" on invest- ment rather than what traffic will bear. Observers see in this possible harbinger of what could happen elsewhere. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street. N. W., Washington, D. C. 20036. Second-class postage paid at Washington, D. C, and additional offices. Which X is lighter ? ■ Yours is-when the X stands for your mar- keting task in Washington. Just turn it over to WMAL's John Wilcox. Late afternoon listeners like his good music, easy-going conversation, unpredictable com- ments and the up-to-the-minute news from ABC and WMAL newsmen. And the mobile masses heading home know their best traffic tips come direct from WMAL's "Traffi- copter" on the John Wilcox show. Put your commercials in the proper surroundings and and accomplish your Washington task with- out illusion. WMAL RADIO © WASHINGTON, D.C. 630 KC ■ 5,000 POWERFUL WATTS ■ WASHINGTON'S BEST FULLTIME RADIO SIGNAL Represented Nationally by McGavren-Guild Co., Inc. The Evening Star Broadcasting Company BROADCASTING, November 11, 1963 WEEK IN BRIEF Ratings hysteria on Madison Avenue rises to new heights on eve of second national Nielsens. Factor foment- ing mania: report that some major advertisers are ready- ing 1964-65 commitments. See . . . MAD OVER RATINGS ... 35 Television and newspapers supplement each other, they don't replace one another, Michaels tells Canadian broad- casters. Experience in newspaper strikes shows news- papers fulfill one need, TV other. See . . . TO EACH HIS OWN ... 90 Broadcasters pour it on FCC at congressional hearing. Charge commission has no power to define overcommer- cialization. Support for broadcasters voiced by Harris and Rogers but Henry stands firm. See . . . ASSAULT AND BATTERY ON HILL ... 42 Two stations say "no" to requests under fairness doc- trine, submit views to FCC. WMAL-TV cites Rev. Mclntire complaint as "reckless and unsubstantiated," and KBAT tells citizens group it is fishing. See . . . FEARLESS FAIRNESS FOES ... 75 Advertising needs new creative talent, and it may come from Negroes, scholars or even "kooks." Concern over costs and effectiveness spurs search for better writers and thinkers. See . . . 4As COVER AD SPECTRUM ... 50 Wide area broadcasting of radio and TV from satellites is discussed at Geneva space conference. Topic raised by Soviets and all agree CCIR should hurry its considerations of the technicalities. See . . . FROM SPACE TO HOMES ... 86 Collins and executive committee have meeting of minds on code director; job given to Howard Bell, NAB vice president and assistant to NAB president, subject to board approval. See . . . BELL IS CODE DIRECTOR ... 58 Tower becomes chairman of TV music licensing negoti- ating committee, succeeding Shea who steps down to vice chairman. Committee is awaiting hearing in appeals court as ordered by Supreme Court. See . . . SHEA-TOWER SWAP PLACES ... 78 Educators turn to computer for UHF allocations and show how 600 more assignments can be made in FCC"s proposed table. Provides also for 900 ETV reservations, does not disturb existing stations or grants. See . . . NAEB HAS ITS OWN TABLE ... 66 Elman, Reilly get routine hearing at Senate committee on nomination to be FTC commissioners. Expected ques- tions on wiretapping for Reilly don't eventuate; Elman who is already member excused without questioning. See . . . NO OPPOSITION SEEN-YET ... 54 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 35 BUSINESS BRIEFLY 54 CHANGING HANDS 68 CLOSED CIRCUIT 5 DATEBOOK 14 EDITORIAL PAGE 114 EQUIPMENT & ENGINEERING .... 86 FANFARE 88 FATES & FORTUNES 92 FILM SALES 80 FINANCIAL REPORTS 73 FOR THE RECORD 98 INTERNATIONAL 90 LEAD STORY 35 THE MEDIA 58 MONDAY MEMO 32 OPEN MIKE 26 OUR RESPECTS 113 PROGRAMING 75 WEEK'S HEADLINERS 10 I BROADCASTING THE BUSiNESSWeEKLV OF TELEVISION ANO RADIO Published every Monday, 33rd issue (Yearbook Number) published In November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annua] subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcastinc Cir- culation Dept., 1735 DeSales Street, N.W., Washington. D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, November 11, 1963 7 REPRESENTED BY ROBERT E. EASTMAN & CO., INC. BROADCASTING, November 11, 1963 Late news breaks on this page and on page 10 AT HC AHI IMC Complete coverage of week begins on page 35 §\ | ULMULII^L CBS-TV extends its lead in 30-city Nielsen CBS-TV took first place over ABC-TV by more than 2 average rating points and over NBC-TV by more than 2.5 in Nielsen 30-market report for week ended Nov. 3, is- sued Friday (Nov. 8). Estimates are based on analyses by two networks. CBS also was shown in first place six nights of week, with ABC first on Tuesday. These reports show marked change from preceding week's 30-market figures, which showed CBS nosing out NBC by about two-tenths of point. FCC lashing goes on at Hill sessions Broadcasters resumed pummeling FCC for commercial standards pro- posals Friday (Nov. 8) as 15 witnesses testified in favor of legislation to pro- hibit commission from taking restrictive action on commercials. National Association of Broadcasters President LeRoy Collins said question is whether present free enterprise sys- tem of broadcasting will be continued or government-operated arrangement will be installed. He told House Com- munications Subcommittee windup ses- sion (story page 42) that FCC no longer is taking "retaliatory attitude" in dealings with industry. Representative Oren Harris (D-Ark.) said Commerce Committee which he heads has leaned over backward to let industry regulate itself: "I am not altogether satisfied that the industry has accepted its responsibility," he said in reference to problems in rat- ings. "Our patience can run out." Former FCC Chairman John C. Doerfer said there has been "pattern of encroachments" into broadcasting by FCC dating back to my time (he was chairman last 2Vi years of his 1953-60 term on FCC). Mr. Doerfer spoke for Maryland- D. C. -Delaware Broadcasters Associa- tion and said FCC proposal is utility type of regulation never contemplated by Congress. Surprise witness at end of hearing was Rev. Dr. Carl Mclntire, who com- plained that stations' fear of time limit rule is keeping some from accepting his radio program, Twentieth Century Re- formation Hour, time which he usually buys himself with listener help. Witnesses who appeared for their re- Network analyses Friday showed following top 10 programs for week ended Nov. 3: 1. Miss Teen-Age America (CBS) 2. Beverly Hillbillies (CBS) 3. Candid Camera (CBS) 4. Bonanza (NBC) 5. Dick Van Dyke (CBS) 6. Jackie Gleason (CBS) 7. McHale's Navy (ABC) 8. My Favorite Martian (CBS) 9. Ed Sullivan (CBS) 10. Tie: Twilight Zone (CBS) Lawrence Welk (ABC) spective state broadcaster associations: James R. Terrell, ktvt(tv) Fort Worth; A. James Ebel, koln-tv Lin- coln, Neb.; Ronald Hickman, wnnj Newton, N. J.; W. Jack Brown, wlon Lincolnton, N. C; Gene Wilkin, Guy Gannett Broadcasting, Portland, Me.; John P. Carr; wdne Elkins, W. Va.; Cecil Woodland, wejl Scranton, Pa.; Howard B. Hayes, wpik Alexandria, Va.; Don C. Dailey, kgbx Springfield, Mo.; Thad M. Sandstrom, wibw-tv Topeka, Kan., and James Caldwell, wave Louisville, Ky. Also appearing: Mark Evans, vice president, Metromedia Inc., and John J. Ryan, general counsel, Advertising Federation of America. RED HUNT AT PACIFICA FCC asks about Communists; wants answers under oath FCC has asked directors and other officials of Pacifica Foundation to an- swer under oath questions about pos- sible Communist affiliations. Pacifica spokesman said Friday (Nov. 8) that commission questionnaires were received by Foundation's direc- tors, executive vice president and by managers of three Pacifica stations. Each was asked to reply under oath whether he is or has been Communist Party member. Pacifica attorneys believe question- naire is first of its kind ever sent to operator of broadcast station. Pacifica directors were to meet in San Francisco Saturday (Nov. 9) to consider their response. Pacifica operates kpfa(fm) Berke- ley, kpfk(fm) Los Angeles and wbai (fm) New York. All are supported by listener contributions. Commission queries are result of Senate Internal Security Subcommittee hearing last winter on whether Com- munists had infiltrated Pacifica's sta- tions (Broadcasting, Jan. 14, et seq.). Pacifica officials said their response to commission will depend on their view of constitutionality of request. Commission has been upheld by courts in submitting similar questions to applicants for operator licenses. How- ever, Pacifica spokesman said, commis- sion's right to ask question of station licensee has never been determined. Pacifica officials received commission questionnaires Oct. 7 but delayed dis- closure on advice of counsel until re- quest has been studied. Original deadline for returning sworn statement to commission was Thursday (Nov. 7), but deadline was extended to Dec. 16. AFTRA set to strike, but negotiations go on Armed with strike authorization, American Federation of Television & Radio Artists continued negotiations with networks over weekend on con- tract that is scheduled to expire Friday (Nov. 15). AFTRA's negotiators received power to strike, if necessary, against networks by members voting last week in New York, Chicago and Los Angeles. Union considers proposals made by networks for new radio-TV program codes "un- satisfactory." AFTRA also is continuing its joint negotiations with Screen Actors Guild on TV and radio commercial contracts, which also expire Friday. Expectation is that strike deadline for both network and commercial contracts will be ex- tended, though course of negotiations this week will be factor in decision. 4A panelists urge greater Negro use NAACP's Roy Wilkins issued plea Friday (Nov. 8) for increased use of Negroes in natural situations in advertis- ing campaigns. Executive secretary of National As- sociation for the Advancement of Maxon, P-K-G merger off Proposed merger of Maxon Inc. and Post-Keyes-Gardner has been cancelled, both agencies an- nounced Friday (Nov. 8). Talks begun in August have halted be- cause of unexpected product and client conflicts. BROADCASTING, November 11, 1963 more AT DEADLINE page 10 9 WEEK'S HEADLINERS Mr. Kaplan Cy Kaplan, na- tional sales man- ager of Independ- ent Television Corp., New York, elected VP and general sales man- ager. Mr. Kaplan joined ITC in 1959 as sales ex- ecutive and was placed in charge of national sales in December 1962. Earlier he had served as national sales manager of National Telefilm Associates and in sales executive capacities with Tele- vision Programs of America and with wons Hartford, Conn. Robert W. Castle, senior VP and board member at Ted Bates & Co., New York, placed in charge of all Colgate- Palmolive operations at agency. Dwayne L. Moore, VP and account supervisor, assumes responsibility for household products division of Colgate account. Rudolph Montgelas, agency's president, remains management representative on Colgate. Howard Bell, vice president for plan- ning and development of National As- sociation of Broadcasters, named direc- tor of NAB code authority effective Dec. 1 (see page 58). Mr. Bell, whose appointment is subject to ratification by NAB board, succeeds Robert D. Swezey, who announced his resignation last summer (Broadcasting, Aug. 19). Theodore F. (Ted) Koop, Washington VP for CBS Inc., elected national president of Sig- ma Delta Chi at professional jour- nalism society's annual conven- tion Nov. 9. Mr. Koop moved up from first vice presidency of society. Veteran CBS news executive before transferring to corporate vice presidency two years ago, Mr. Koop has long been active in journalism affairs. In 1953 he became first broadcast newsman to be chosen as president of Washington's National Press Club. Succeeding Mr. Koop as first VP of Sigma Delta Chi and on escalator for presidency next year was Ralph Sewell, assistant managing edi- tor of the Daily Oklahoman and Times (wky-am-fm-tv Oklahoma City). Both elections took place at society's annual convention in Norfolk, Va. (also see story, page 61 ). Mr. Koop For other personnel changes of the week see FATES & FORTUNES Colored People reminded American Association of Advertising Agencies meeting in New York (story page 50) that selective buying weapon held by Negroes could be used in fight to eradi- cate stereotype image of Negro. Robert Liddel, vice president and as- sociate media director, Compton Adver- tising, another speaker on Negro mar- keting panel, stressed importance of integrated advertising using Negroes in "natural situations." He referred to project of Center for Research in Mar- keting, Peekskill, N. Y., which showed "Negroes and whites exhibit far more similarities than differences in relation- ship to TV ownership and TV viewing than might be expected." William Grayson, vice president of Johnson Publications (Ebony, Jet, Tan, Negro Digest) noted "willingness" of agency business and other industries to correct employment inequities. IBA members called on to oppose managed news Illinois Broadcasters Association at annual meeting in Chicago Friday (Nov. 8) gave support to "managed news" protest voiced by Sigma Delta Chi Freedom of Information Commit- tee report and urged IBA members to individually register concern with their congressmen. Robert W. Frudeger, wirl Peoria, re- tiring IBA president, called for "in- creased activity . . . particularly in the area of freedom of news." Joseph M. Baisch, wrex-tv Rock- ford, was elected president of IBA. Newsman finds Thurmond less than cooperative One of harshest critics of broadcast news programing tangled with medium again Friday (Nov. 8), according to Associated Press. Senator Strom Thur- mond (D-S.C), during speech at Uni- versity of Wisconsin, Madison, said stu- dents should report teachers they sus- pect of being subversive. Robert Beringer, newsman at wism Madison, repeatedly asked legislator to name one teacher convicted of such offense, but senator demurred. After Mr. Beringer left, unsatisfied, Senator Thurmond complained of TV camera trained on him "while strange questions were being asked." Speaking to another wism staffer, senator, member of Senate Communica- tions Subcommittee, said "I will be in- terested in how the balance of your show is presented on the radio." Sena- tor Thurmond earlier in week threat- ened government regulation of net- works (see story, page 78). Space radio traffic given 2,000 mc Two thousand mc of radio spectrum, allocated to space communications at Geneva, are wide enough to handle 10 TV channels or 3,000 telephone calls, it was reported Friday (Nov. 8). Information was released by govern- ment and Communications Satellite Corp. officials at news conference in Washington. Voice of Joseph H. Mc- Connell, chief of U. S. delegation in Geneva, was relayed by Syncom via 55,000-mile radiophone circuit. Frequencies assigned for communica- tions satellite traffic comprise four bands, each 500 mc wide. They are: 3700-4200 mc, satellite to earth; 5925-6425 mc, earth to satellite; 7250- 7750. satellite to earth, and 7900-8400, earth to satellite. Other highlights of Mr. McConnell's report: ■ All western countries except Cuba agreed to reserve for 10 years 608-614 mc (UHF channel 37) for radio astron- omy. This already has been done by FCC for U. S. ■ Overall, 2,800 mc of space were allocated for satellite communications — of which 2,000 mc were included in original U. S. proposals. ■ Band 144-146 mc was allocated for amateurs in space communications. ■ Exclusive allocations were made for navigational satellites. FCC adopts new rules for emergency broadcasts FCC has adopted new rules govern- ing operation of AM, FM and TV sta- tions during times of local emergency. New rules, which become effective Nov. 18, will permit daytime-only and other restricted-hours AM stations to operate outside of normal hours if service is not available from unlimited- time station in emergency area. New rules will also permit unlimited- time AM stations to operate at night with daytime facilities if no other AM emergency service is available. Stations engaged in emergency oper- ation may not carry commercials under new rules, although they may broadcast music when not carrying information. Stations may also transmit informa- tion intended for specific individuals. Commission order states that deci- sion to engage in emergency operation is left to licensee, not to local or other officials. 10 BROADCASTING, November 11, 1963 retail dealer sign jeweler circa 1860 The Bettmann Archive Superior Dealer Support MULTI-CITY TV MARKET Channel 8 delivers it! Your advertising message telecast on WGAL-TV does an outstanding job at winning dealer enthu- siasm for you. because of its potential capacity to stimulate consumers to buy. Whatever your product, WGAL-TV increases dealer-support, sales, and profits. WGAL-TV Channel 8 316,000 WATTS STEI N MAN STATION . Clair McCollough, Pres. Representative: The MEEKER Company, Inc.* New York • Chicago • Los Angeles • San Francisco BROADCASTING. November 11. 1963 11 What makes a great salesman? Folks around Sharpsburg, Pennsylvania, used to shake their heads in wonder at the enterprise of young Henry J. Heinz. From the age of eight he marketed spare vegetables from his family's garden, and it came as no surprise to the townspeople that by the time he was twelve his thriving retail business' assets included a horse and wagon. This auspicious beginning heralded the sales career of a man who succeeded for one very important reason: he wanted the consumer to get the worth of every penny paid — because he knew the worth of a satisfied customer. The H. J. Heinz Company grew by leaps and bounds, spurred by Heinz' integrity and creative ingenuity. He insisted that every Heinz product be displayed in clear glass bottles rather than the green glass in common use at the time. He originated the trade slogan which made "57 Varieties" famous throughout the world. As a promotional gimmick he developed the highly successful Heinz pickle pin. (Over 80,000,000 have been given away to date.) And when he crusaded for pure food and drug legislation he spoke not only for his business, but for the entire industry. Henry J. Heinz was a great salesman because he kept aware of the needs of his con- sumers. So, too, for over 36 years, Storer has made it a practice to give its listeners and viewers what they ask for... its advertisers what they pay for. Responsible management and progressive programming have paid off for Storer. . .will pay off for you! In Los Angeles, Storer's great salesman is KGBS, an important station in an important market. LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGBS IVIBG WHN IVSPD W1BK MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT WGBS wm-rv WJIV-TV WAGA-TV rt'SPD-Tr IVJBK-TV f STORER BROADCASTING COMPANY ) ROCHESTER IS A "MUST- BUY" IN NEW YORK STATE PER HOUSEHOLD INCOME* National Rank, 16; New York State, 2. * ROCHESTER: $8356 Syracuse: $7790. National Rank, 35; New York State, 4. Buffalo: $7658. National Rank, 40; New York State, 5. \ Albany-Schenectady-Troy: $7277. National Rank PER HOUSEHOLD RETAIL SALES* \ New York State, 7. \ \ ^'Copyright 1963 Sales Management Survey of Buying Power. Further reproduction is forbidden. \ \ National Rank, 44; New York State, 2. ★ ROCHESTER: $4860 Syracuse: $4409. National Rank, 119; New York State, 5. \ \ Buffalo: $4103. National Rank, 181; New York State, 11. i Albany-Schenectady-Troy: $4275. National Rank, 151; New York State, WHEC-TV n MUST-BUY in ROCHESTER The ARB estimates for Feb-Mar. and May-June, 1963, award us most "total homes" average, from 9:00 a.m. to midnight, Monday through Sunday.* Our strong CBS schedule, outstanding local news coverage and program- ming, and heavy station promotion are responsible for this excellent position in the rich Rochester market. In New York State— you need ROCHESTER In ROCHESTER-you need WHEC-TV WHEC -TV CHANNEL 10 ROCHESTER, N. Y A GANNETT STATION • BASIC CBS • REPRESENTED BY H-R (*)Audience measurement data are estimates only— subject to defects and limitations of source material and methods. Hence, they may not be accurate of the true audience. DATEBOOK A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. ■ Nov. 11— Detroit chapter of Station Repre- sentatives Association holds its second an- nual reception and luncheon for advertising agencies in the Cleveland, Ohio, area. Guest speaker will be FCC Commissioner Robert T. Bartley. Nov. 11-12 — Radio Advertising Bureau board of directors meeting, Sheraton Park hotel, Washington, D. C. Nov. 11-13 — Fall radio meeting, sponsored by Electronic Industries Association Engi- neering Department. Among speakers will be Charles F. Home, EIA president, and Rear Admiral B. F. Roeder, assistant chief of naval operations in charge of communi- cations. Manager hotel, Rochester, N. Y. Nov. 12 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Omaha, Neb. Nov. 12— Group W (Westinghouse Broad- casting Co.) fifth public service programing conference, Cleveland. FCC Chairman E. William Henry will be principal luncheon speaker. Other speakers include Secretary of State Dean Rusk, and Francis Keppel. U. S. Commissioner of Education. ■ Nov. 13 — International Advertising and Publicity Seminar, sponsored by the Inter- national Advertising Association and the world trade department of Los Angeles Chamber of Commerce, Ambassador hotel. Los Angeles. Keynote luncheon speaker will be Will C. Grant, board chairman of Grant Advertis:ng ("The World Is Your Market"). ■ Nov. 14 — Southern Ca'ifornia Broadcasters Association luncheon meeting, 12 noon, Ho- tel Continental, Los Angeles. John J. O'Con- nell, media director of Young & Rubicam, Los Angeles, will talk on "How To Get More Out of Radio's Mass Selectivity." Nov. 14 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Memphis, Tenn. Nov. 16 — UPI Indiana Broadcasters con- vention at the Indianapolis Press Club. Speaker is Edward F. Ryan, general man- ager for news and public affairs at WTOP- AM-FM-TV Washington, who is president of the Radio-Television News Directors As- sociation. Nov. 16 — Advertising Career Conference, sponsored by the Advertising Women of New York Foundation Inc., Commodore ho- tel. Speakers include Chet Posey, senior vice • president at McCann-Erickson, and Jean Rindlaub, vice president of BBDO. Nov. 16 — Sixth annual National Press Pho- tographers Association cross country semi- nars in photojournalism, Hartford, Conn. Nov. 16— Annual meeting of UPI Broad- casters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming As- sociated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. Nov. 16 — Institute of Social Ethics, George- town University, discussion on ethics, adver- tising and responsibility. Participants to in- NAB CONFERENCE DATES National Association of Broad- casters fall conference dates: Nov. 14-15, Dinkier-Andrew Jack- son hotel, Nashville. Nov. 18-19, Texas hotel. Fort Worth. Nov. 21-22. Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. United Press International news produces! 14 BROADCASTING, November 11, 1963 the $842 million market lome timebuyers miss Tucked away in the southwest tip of Georgia . . . and stretching south- ward into Florida to include Talla- hassee, there's a $842 Million Trading Area some time buyers miss! It's not a glamorous hard-packed market like Fresno or Youngstown, but a look at page 100 of your ARB Television Market Analysis for 1962 will show you that it's bigger in tv homes! The New South is Here! An industrial revolution has taken place in Dixie, and here's where it shows up best! Fields that once produced tobacco, cotton and peanuts now serve as plant sites for America's best known industrial firms. New payrolls and new people have swelled the popu- lation to over 880,000. Ex-farmers have moved to town to stay . . . while down the road, farms are big- ger, better, producing more, paying off more than ever before! Sleepy country towns have come alive. Traf- fic lights now stand next to court- house square statues, and inside the stores . . . there's a happy cash register jingle that can be heard all the way from Unadilla to Tallahas- see! Only WALB-TV sells it all! If you want to reach into the 49 county market WVLB-TV ALBANY, GEORGIA lO NBC "Tne BIG Scope Station in the $842 Million Market" ABC Raymond E. Carow, General Manager surrounding Albany, Georgia, named by Forbes Magazine as one of the top ten trade cities . . . want to sell the area that Sales Management has listed as a "preferred" market . . . put your schedules on WALB-TV . . . the only television station that ef- fectively sells it all with a 1,000 foot tower and 316,000 big watts! The BIG Surprise! WALB-TV has more equipment, including video tape ... is better equipped for re- motes with permanent inter-city micro-wave installations, has more seasoned air salesmen and direc- tors than most top metro market stations. Call now for avails. You'll look good on Channel Ten! Repre- sented nationally by Vernard, Tor- bert & McConnell, Inc., and in the South by James S. Ayers Company. BROADCASTING. November 11. 1963 15 is the one-station network Turning on the creative light ii programming is something tha happens regularly at WPIX-11 The presentation of our uniqui Documentary Specials is a gooc example. Since WPIX-11 started produc ing its own provocative specials other producers have been at tracted by this climate of imagi native programming and haw brought some of their most note worthy productions to New York's Prestige Independent. Twelve more Documentary Specials have just been addec to the current season, including six new David L. Wolper hout specials. When you're looking for the bright light of imaginative, at- tention-getting programming for your product, look to WPIX-11 New York's one-station network. WPIX TV/11 THE ONE STATION NETWORK NEW YORK Left to Right: Benito Mussolini ■■Death of a Dictator" Greta Garbo "Hollywood— The Golden Years" Prince Phillip "The New Ark" General Douglas MacArthur "Day of Infamy" acqueline Kennedy "The American Woman in the Twentieth Century" represented by Peters, Griffin, Woodward, Inc ;' © 1963, WPIX-1J Mr. James Ward Executive Vice President Green Spring Dairy, Inc. "A testimonial for WFBR? What can I say other than, Green Spring Dairy sponsors 20 newscasts per week on WFBR." Green Spring Dairy is a longtime ad- vertiser on WFBR, Baltimore, which carried more local advertising volume during the first ten months of 1963 than during any corresponding period in the station's 41 year history. You, too, can sell an important seg- ment of the Maryland market on WFBR. So join our host of friendly and happy local advertisers. Call your Blair man today. RADIO WITH REASON elude FCC Commissioner Robert E. Lee, Cunningham & Walsh Vice President New- man McEvoy, D'Arcy Vice President Robert Sorensen. 36th & Prospect, Washington. Nov. 17-19 — Annual meeting of French- Language Radio and Television Broadcasters Association, Chateau Frontenac hotel, Quebec City. Nov. 17-20 — National Association of Edu- cational Broadcasters national convention, Hotel Schroeder, Milwaukee, Wis. Banquet speaker is FCC Chairman E. William Henry Other speakers include Robert Lewis Shayon ("Responsibility in Educational Broadcast- ing"), radio-TV critic for the Saturday Review, and Arthur Sylvester ("Broadcast- ing Public Affairs"), assistant secretary of defense for public affairs. Nov. 17-20 — Broadcasters Promotion As- sociation annual convention, Jack Tar hotel. San Francisco. Joseph P. Constantino. KTVU(TV) Oakland-San Francisco, is con- vention general chairman. ■ Nov. 18 — Western States Advertising Agen- cies Association dinner meeting at Sheraton- West hotel. Los Angeles, 7 p.m. Saul Bass, graphic designer, and Norm Owen, vice oresident for marketing services, McCulloch Corp., will discuss creative graphic com- munications and product marketing. ■ Nov. 18 — Hollywood Advertising Club luncheon, 12 noon, Hollywood Roosevelt hotel. David L. Wolper, president of Wolper Productions, will speak on "The Arbitrary Position Of Networks Regarding Independ- ent Documentaries." ■ Nov. 18 — Screen Actors Guild annual membership meeting, 8 p.m., Beverly Hilton, Beverly Hills, Calif. ■ Nov. 18 — Eighth annual Edward Petry & Co. seminar for promotion managers of Petry-represented radio and TV stations. Talks by firm's West Coast executives and promotion case histories by Petry stations. Jack Tar hotel, San Francisco, at 5-7 p.m. Nov. 19 — Argument, U. S. Court of Ap- peals for District of Columbia, on appeal by WKDK Kingstree, S. C, from FCC de- cision denying license renewal. Federal Courthouse, Washington, D. C. Nov. 19 — Broadcasting Executives Club luncheon, Sheraton Plaza hotel, Boston. Nov. 19-21 — Television Bureau of Adver- tising holds its annual membership meet- ing, Sheraton-Blackstone hotel, Chicago. Nov. 20 — American Association of Adver- tising Agencies (AAAA) east-central re- gion meeting, Statler Hilton. Cleveland. Nov. 21 — National Conference of Christians and Jews first annual Brotherhood Testi- monial Dinner of the Broadcasting and Mo- tion Picture Industries. Chairman: Thomas W. Sarnoff, NBC VP. Beverly Wilshire hotel. Beverly Hills, Calif. Formal. $100 a plate. Nov. 22 — National Academy of Television Arts and Sciences, New York chapter, holds "Close-Up" dinner and show lam- pooning comedian Jackie Gleason. Hilton hotel, New York. Nov. 22-23 — Combined meeting of Wis- consin Associated Press newspaper and broadcasting members, Milwaukee. ■ Nov. 25 — American Jewish Committee Ap- peal for Human Relations, dinner for broad- casting and advertising division at New York Hilton hotel in honor of William S. Cutchins, president of the Brown & Williamson To- bacco Co. Senator Thruston Morton (R- N.Y.) is the speaker. Co-chairmen: Everett H. Erlick, vice president and general counsel of American Broadcasting-Paramount The- aters, and Sydney Eiges, NBC vice president. ■ Nov. 26 — Annual stockho'ders meeting. Screen Gems Inc., New York. Nov. 29-Dec. 1 — Annual convention of the National Association of Radio and TV Farm Directors, Chicago. DECEMBER Dec. 2-3 — NBC Affiliates annual convention: radio meetings and radio network luncheon- presentation followed by evening banquet on Dec. 2, TV meetings and NBC Board Chair- man Robert W. Sarnoff address to joint radio-TV affiliates luncheon and an evening banquet on Dec. 3. Robert W. Kintner, NBC president, addresses radio and TV affiliates meetings. Beverly-Hilton hotel, Los Angeles. Dec. 3-5 — Winter conference of Electronic Industries Association, Statler-Hilton hotel. Los Angeles. Dec. 5 — Board of directors meeting of the Association of Maximum Service Telecasters, Riviera hotel, Palm Springs, Calif. ■ Dec. 5 — Association of National Adver- tisers will hold a workshop on "New and Practical Ways to Evaluate the Effectiveness of Your Advertising," Plaza hotel, New York. Alfred Whittaker, vice president for marketing, Bristol-Myers Products Co., is program committee chairman. Speakers in- clude: Gail Smith, General Motors Corp.; William Weilbacher, C. J. LaRoche; Wallace Drew, Coty Inc.; and William Gillilan, Ketchum, McLeod & Grove. Dec. 5-6 — Fourteenth conference of the Pro- fessional Technical Group on Vehicular Communications, Adolphus hotel. Dallas. Dec. 6 — Association of National Advertis- ers' workshop on planning and evaluation Plaza hotel, New York. Dec. 6 — Arizona Broadcasters Association annual fall meeting, Paradise Valley, Phoenix. FCC Commissioner Frederick W. Ford will be principal speaker. ■ Dec. 9 — FCC hearing on commercial time limitations, Washington, D. C. JANUARY 1964 Jan. 3 — Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. Jan. 8 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. New? analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. ■ Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23— Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism. University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26— American Women in Radio and Television board of directors meeting, Hil- ton hotel. New York. FEBRUARY Feb. 3-5— Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel. New York. Feb. 5— Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Na- 18 (DATEBOOK) ■ Indicates first or revised listing. BROADCASTING, November 11, 19S3 / WSJS TELEVISION - Winston- Salem, t »tfd "With ^filiated WSJS Radio Essex HaHOLD President 0^^s another rating month. . i + ^ an0thSr the Ume to orbit a whole i j be regarded as the time ks vest- ^.^^XSTi Asters . pocket spectaculars 0 regarded by WSJS Television. K 15 S2iS°r 9 a year 'round responsi- ve r,ss^ -^^sr-1 alrSadY' ■ rating month, we're proving - Tnafs why, durin V) and promoting - a = H§— H3rol< Represented by Peters, Griffin, Woodward, Inc. Keep This Under Your Hood This is the fifth straight year NBC Television has led the field in automobile advertising. But we really wouldn't like that to get around. First thing you know, some conclusion-jumpers will assume our television network is strictly a vehicle for vehicles. The plain, non-gingerbread truth is that the types of sponsors on NBC are as varied as our program schedule— a schedule whose versatility" attracts more advertisers than any other network. Sponsors have their special ways of making friends. Kraft chooses the tension-filled suspense play and the tension-less Perry Como. Du Pont favors both fictional drama and real-life specials. Hallmark is equally at home with classical and contemporary theatre. In the news area, the Gulf Oil Corporation backs the famed "Instant Specials" while the "Huntley-Brinkley Report" is sponsored by companies as diverse as the Aluminum Company of America and the American Home Products Corporation. Even the aforementioned auto-makers (who. after all. have a common goal of selling cars) use a variety of NBC shows for displaying their wares. Chevrolet's television stage is the action-filled Ponderosa of "Bonanza." while Ford's setting is the hardly-more- serene suburbia of "Hazel." Chrysler's television messages are brought home through a full-hour drama series and the comedy-variety of Bob Hope. Buick is represented on such diverse offerings as '"Sing Along W ith Mitch." Eleventh Hour." "Mr. Novak" and "Saturday Night at the Movies." And. for the day of October 1. the entire "Johnny Carson" and "Today" shows were purchased by Pontiac for the television unveiling of its 1 964 models. And it's not merely the giants of American business and industry who choose to use NBC. We also serve many, many medium-sized and small companies— firms selling everything from cough-drops to potatoes. In fact, there's only one type of small company we'd advise not to advertise on NBC: the one that wants to stay that way. THIS IS XBC . ..serving 4J 0.000,000 people all over the world Balance Easy? Not really, but he makes it look that way— the sure sign of a professional who has mastered his art . . . So, too, with a BALANCED RADIO STATION such as WHEC, for 36 years a headliner in the Big Time. No fuss, no gimmicks, no pushing and pulling this way and that in frantic pursuit of "numbers." Just a continuous refinement of BALANCED programming and service, guided by the sure touch of pro- fessional skill . . . Rochesterians like it and depend on it. So do our many advertisers. ROCHESTER, YORK SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio -o 1735 DeSales Street, N.W., Washington, D. C, 20036 J Please start my subscription immediately for — % □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached c □ 52 issues & 1964 Yearbook $13.50 □ Please bill *| □ 1963 Yearbook $5.00 (so long as supply lash) 3 name title/ position* address □ Business □ Home city state zip code company name tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 8-16 — International TV and Equipment Market, Lyons, France. Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television in any part of the world for 1963. Feb. 26-28— Ninth Scintillation and Semi- conductor Counter Symposium, under the sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- ergy Commission, and the National Bureau of Standards, Hotel Shoreham, Washing- ton. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- tory, Upton, L. I., N. Y. The deadline for abstracts is Dec. 1. MARCH ■ March 4 — International Radio and Tele- vision Society 24th anniversary banquet, Grand Ballroom, Waldorf-Astoria, New York. Gold Medal award for 1964 will be presented to Leonard H. Goldenson, Amer- ican Broadcasting-Paramount Theatres pres- ident. ■ March 9 — Symposium on electronics mar- keting, sponsored by the Electronic Indus- tries Association, Statler Hilton hotel, Wash- ington. March 11-12— Annual meeting of Southeast Council of American Association of Adver- tising Agencies at Riviera motel, Atlanta. March 23-26— International convention of the Institute of Electrical and Electronics Engineers, New York Hilton hotel and New York Coliseum, New York. APRIL April 5-8 — Annual convention of the Na- tional Association of Broadcasters, Conrad Hilton hotel, Chicago. April 6-9 — Thirty-first annual National Premium Buyers Exposition, under auspices of National Premium Sales Executives, the Premium Advertising Association of Amer- ica and the Trading Stamp Institute of America. More than 600 manufacturers ex- pected to participate in exhibits. McCor- mick Place, Chicago. April 7 — Premium Advertising Conference of the Premium Advertising Association of America, McCormick Place, Chicago. April 13 — Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. Robert Moses, president of New York World's Fair 1964-1965 Corp., is speaker. April 21-24 — Alpha Epsilon Rho, honorary radio-TV fraternity, annual national con- vention in Los Angeles at the Hollywood Roosevelt hotel. April 30-May 3 — Thirteenth annual con- vention of the American Women in Radio and Television, Mayo hotel. Tulsa, Okla. MAY May 6 — Broadcasting follies and annual meeting of the International Radio & Tele- vision Society. Luncheon at Grand Ball- room of Waldorf Astoria, New York. JUNE June 13-16 — Summer convention of the Georgia Association of Broadcasters, Cal- laway Gardens, Ga. Indicates first or revised listing. 22 (DATEBOOK) BROADCASTING, November 11. 1963 music is used every day on every TV network ...112 out of 163 regularly scheduled shows every week SUNDAY The Twentieth Century CBS Mister Ed CBS The Ed Sullivan Show CBS Candid Camera CBS Lassie CBS Look Up and Live CBS Lamp Unto My Feet CBS Camera Three CBS The Original Amateur Hour CBS The Catholic Hour CBS The Bill Dana Show NBC Walt Disney's Wonderful World Of Color NBC Grindl NBC NBC News Encore NBC Wild Kingdom NBC G.E. College Bowl ... NBC Discovery '63 ABC MONDAY To Tell the Truth I've Got a Secret The Lucy Show The Danny Thomas Show The Andy Griffith Show Wagon Train The Outer Limits Sing Along With Mitch . TUESDAY Marshall Dillon Petticoat Junction The Jack Benny Program The Garry Moore Show CBS CBS CBS CBS CBS ABC ABC NBC CBS CBS CBS CBS Redigo NBC The Richard Boone Show NBC The Andy Williams Show/The Bell Telephone Hour NBC The Fugitive ABC WEDNESDAY The Adventures of Ozzie and Harriet ABC The Patty Duke Show ABC The Price Is Right ... ABC Channing ABC The Beverly Hillbillies CBS The Dick Van Dyke Show CBS The Danny Kaye Show CBS THURSDAY My Three Sons ABC The Flintstones ABC The Donna Reed Show .. ABC The Jimmy Dean Show ... ABC The Sid Caesar Show/ The Edie Adams Show ABC Dr. Kildare NBC Hazel NBC Kraft Suspense Theatre/ Perry Como NBC Rawhide CBS Perry Mason CBS The Nurses CBS FRIDAY International Showtime NBC Bob Hope Presents The Chrysler Theatre NBC Harry's Girls NBC The Jack Paar Program NBC The Great Adventure CBS Route 66 CBS Twilight Zone . CBS The Alfred Hitchcock Hour CBS Burke's Law ABC The Farmer's Daughter ABC Friday Night Fights ABC SATURDAY The Joey Bishop Show NBC The Ruff & Reddy Show NBC The Hector Heathcote Show NBC Fireball XL-5 NBC Dennis the Menace NBC Fury NBC The Bullwinkle Show NBC Exploring NBC Sgt. Preston of the Yukon NBC Captain Gallant NBC NFL Pro Football Highlights NBC The Jackie Gleason Show CBS The Defenders CBS Gunsmoke CBS Quick Draw McGraw CBS Mighty Mouse Playhouse CBS The Adventures of Rin Tin Tin . CBS Sky King CBS Do You Know? CBS Hootenanny ABC The Lawrence Welk Show ABC The Jetsons ABC The Magic Land of Allakazam .. ABC My Friend Flicka ABC American Bandstand ABC 589 Fifth Avenue, N.Y. 17, N.Y. BROADCAST MUSIC, INC. CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL BROADCASTING, November 11, 1963 DAILY SHOWS Today NBC Say When! NBC Word For Word NBC Your First Impression NBC People Will Talk NBC The Doctors NBC Loretta Young Theatre ... NBC The Match Game NBC Make Room For Daddy NBC Concentration NBC Missing Links NBC The Huntley-Brinkley Report NBC The Tonight Show NBC The Price Is Right ABC Seven Keys ABC Tennessee Ernie Ford Show . ABC Father Knows Best ABC Queen For a Day ABC Who Do You Trust? ABC Trailmaster ABC I Love Lucy CBS The McCoys CBS Pete and Gladys . CBS To Tell the Truth CBS Captain Kangaroo CBS -(as of November 1, 1963; 131 23 5 FREE TRIPS TO WHAT'S IN IT FOR US? We get ten minutes of your time and attention. In that time, we can alert you to the unique marketing opportunities for you in PARADE. Your own answers to this contest will tell you why PARADE makes your dollars work harder —where you sell goods. WHAT'S IN IT FOR YOU? A luxurious 12-day trip to Europe for 2— or 1 of 150 U.S. Savings Bonds worth up to $100! More important, you discover how Parade Target-Marketing cuts fat from media budgets —concentrates dollars where market-size concentrates your customers. THE ANSWERS! Lean, powerful Parade Target-Marketing gives you cannonball coverage in the kind of markets in which your customers are concen- trated. 3y targeting your markets, you cut the fat you get in overweighted, over-rated media big on figures, but light on coverage where your goods are sold. You have 7 ways to buy Parade— but an infinite number of ways to use Parade. The total Parade 73-market network, "Jumbo", hits 12 million homes. Studies show 2 adults read every copy. Of these 24 million readers, an average of 75 '/< reach each page, say independ- ent surveys. Thus, the Parade Jumbo Network brings 18 million people to your message. Big-city marketers can buy the 20-city Big-Top Network, sell 6,650,000 families, 80« in Nielsen "A" counties. In 53 other key markets, Parade Bandwagon Network brings your message to 5,400,000 homes, 2 out of 3 in Nielsen "B". Parade Western Network covers 2 million homes in 14 West Coast markets. You can com- bine Western with Big-Top or with Bandwagon —or buy Jumbo without Western. Just choose the Parade network or combination that con- centrates your dollars — targets the markets where you sell goods! THE RULES 1. Anyone may submit an entry if employed by an advertiser or advertising agency using national advertising media, and who is in a position involving the marketing or advertis- ing of goods or services. Employees of Parade Publications, Inc., its advertising agency, and other media are not eligible, nor are members of their families. 2. Entrants must fill out correctly and mail an official entry blank from a Parade adver- tisement or one secured from a Parade repre- sentative. 3. Entries must be postmarked by Dec. 31, 1963, and received by Jan. 7, 1964. 4. Correct entries will participate in a draw- ing conducted by D. L. Blair Corporation, an independent judging organization. Judges' decisions will be final on all matters relating to this offer. Winners will be notified in per- son or by mail within 30 days of the close of the offer. 5. Travel prize must be taken cn date speci- fied. Trip is scheduled to start on March 27, 1964, and return 12 days thereafter. 6. All entries become the property of Parade Publications, Inc., and none will be returned. This offer is subject to all federal, state and local regulations. THROUGH PARADE PU6LI SWEEPSTAKES 155 PRIZES! 5 FIRST PRIZES I TRIP TO EUROPE FOR 2— ENTIRELY FREE a — * Including transportation from your home to New York and back Fly TWA Starstream Intercontinental Jet to Milan, Italy. Then enjoy any 12-day tour you arrange, for which Parade provides S30 per person per day. Return to Rome for flight home. 10 SEC0ND PRIZES 5100 Savings Bond to each 150 MORE PRIZES ! 30 THIRD PRIZES $ 50 Savings Bond to each 110 FOURTH PRIZES $ 25 Savings Bond to each OFFICIAL \ Target Z Marketing" sweepstakes entry blank (check box next to correct answer ) 1. How many million homes does the Parade Jumbo Network reach? □ 2 □ 6 □ 12 2. What percentage of Big-Top Network lies in Nielsen "A" areas? □ 20% Q 40% □ 55% □ 80% 3. How many million homes does Bandwagon Network cover? □ 2.2 □ 3.6 □ 5.4 □ 8.0 4. How many million readers does Parade Jumbo Network deliver? □ 4 □ 12 □ 24 5. The only readers who pay off are those who reach your ad. How many millions reach your ad in Parade Jumbo Network ? □ 8 □ 12 □ 18 6. How many different ways can you now buy Parade? □ 3 □ 5 □ 7 7. What is Parade's great exclusive difference from other media? □ regional breakdowns □ city-size only □ choice of Nielsen "A" or "B" concentration BUS. ADDRESS- MAIL THIS ENTRY BLANK TO: Parade Target-Marketing Sweepstakes, Box 145, New York, N.Y. 10046 YOUR MAN IN THE TWIN CITIES! Your sales story never sounded so good, as it does spoken by— or supported by — WLOL's Big 5 personalities! Give your product an airwise salesman like this! BILL BENNETT *B "Bumper to Bumper Club!" 2-6 p.m. This music spinner has definite ideas about family togetherness. He believes husbands and wives should be on the same wave length — WLOL. And he puts them there, with his inimit- able Bennett blend of top-pop tunes and pleasant humor. Ladies first, at his 2 p.m. sign-in. Joined by the boys at drive-time. Bill's BUMPER TO BUMPER CLUB is the afternoon showcase for AIR WATCH, the Twin Cities' only traffic report broadcast from the air. It directs toiling husbands homeward through the quick- est and least congested routes, with Bennett putting merriment in every mile. n m m Minneapolis • st paul LARRY BENTSON, President Wayne 'Red' Williams, Vice-Pres. & Gen. Mgr. Joe Floyd, Vice-Pres. Represented by AM RADIO SALES A CZTglgjl STATION OPEN MIKE Against commercial limits Editor: A controversial issue here in Washington is a bill which would pre- vent the FCC from putting regulations into effect which would interfere with the free choice by consumers and radio and television stations in the matter of advertising. While I feel that the quality of ad- vertising should not be directed to the seventh grader, and that it should im- prove, I believe that it will improve through the free choice by all of us as will also the matter of length of time given to commercials. Our increasing level of education will, I believe, compel advertisers, their agen- cies and stations to improve their stand- ards without any need for government intervention. — Representative Sherman P. Lloyd (R-Utah), Washington. Public information tool Editor: Broadcasting is an excellent magazine that we refer to constantly in our daily public information projects. The Yearbook issue has been invalu- able to our activities. — Jeffrey W. Gain, Ensign, U. S. Coast Guard Reserve, district public information officer, St. Louis. (Some copies of the 1963 YEARBOOK are still available. The 1964 YEARBOOK will be published in December.) TV in the theaters Editor: We would appreciate receiving tear sheets of each of the following articles: "Color TV system for theaters re- vealed" (GE projection equipment will find closed-circuit use) (Broadcasting, Feb. 25, 1963). "Is pay TV's place in the theaters?" (Broadcasting, March 4, 1963). "Theater TV network to have 100 outlets" (Broadcasting, March 11, 1963). — J. H. Keller, manager of mar- keting research and planning, Curtiss- Wright Corporation, Wood-Ridge, N. J. Spot TV and new products Editor: You are to be commended on the way in which you handled the lat- est Petry study on behalf of the spot television industry (Broadcasting, Oct. 28). You took our topic, the ex- tensive use of spot TV to launch new products, and gave it an even greater depth. The additional research, com- bined with our study, resulted in a wealth of material on the subject. We were delighted, not only with the nice exposure which our study re- ceived, but also with the editorial en- terprise and further substance which you added to the subject. — Robert L. Hutton Jr., Edward Petry & Co., New York. Broadcasting Publications Inc. President Sol Taishoit Vice President Mauby Long Vice President Edwin H. James Vice President Winfield R. Levi Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas. Lawrence B. Taishoff wmam b ro adcasti n g THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sai.es Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Carol Ann Cunning- ham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson, David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers : John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. Hollywood- 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title. Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasttng- Telecasting* was introduced in 1946. •Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. 26 BROADCASTING, November 11, 1963 puzzle: Road Test Our hospitable National Sales Representative, Bob Whiteley, (try him the next time you're in the Washington area) was driving Jim Parsons of Harrington, Righter and Parsons, Inc. out to the club for a couple of rounds and a round of golf. As they traveled along a well-billboarded back- county route, Jim, who had nothing else on his mind at the moment, noted that the signs seemed to be regularly spaced and decided to try and figure out how far apart they were. Whipping out his trusty stopwatch, he counted the number of billboards they passed in one minute. "That's odd," he said, "if you multiply the number of signs we pass in a minute by 10, it equals the car's speed in miles per hour." Assuming that the car's speed is constant, that the signs are equally spaced and that Jim's minute began and ended between two signs, how far is it from one sign to the next? Correct answers rate awards. You can't hardly find any billboards in the D. C. area any more (They're prohibited in D. C. and on new highways), which is one more reason for putting your client's product on WMAL-TV. For maximum exposure with maximum effectiveness, try NEWS 7 — our popular hour-long evening newscast. Call Jim Parsons, or anyone else up at HR&P, for current availabilities. 1 Puzzle adaption courtesy Dover Publications, New York, New York 10014 Address Answers to: Puzzle §91, WMAL-TV, Washington, D.C. 20008 wmal-tv ® Evening Star Broadcasting Company WASHINGTON, D. C. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA. Harrisonburg, Va. BROADCASTING, November 11, 1963 27 A giant step toward control Editor: A member of the American Bar Association who "performs" in an unethical manner will have disbarment proceedings started against him, and, more than likely, he will no longer be a practicing lawyer. This is not a condemnation of the practice, rather it is a comment on the lack of such force in the National As- sociation of Broadcasters. For years the NAB has had a radio code commit- tee and a TV code committee. As with the lawyers in the ABA, broadcasters are regulating broadcasters. Only prob- lem is, where is the regulation? A station may belong to the NAB but it does not have to subscribe to the code. Thus a station may gain the ben- efits of belonging to this professional organization but it does not have to follow its "Canons of Ethics." What kind of organization is this? Even the simplest neighborhood kids' club has rules and if you don't follow them you get kicked out. In the NAB . . . they just shrug their shoulders and go blissfully on their way rework- ing a code that doesn't have to be ad- hered to. Unfortunately, this haphazard way of viewing their own codes has resulted in the "vast wasteland" of Newton Minow and now, what's even worse, E. Wil- liam Henry's proposal to adopt and adapt these same codes into FCC regu- lations. What can be done? It may be too late, but perhaps some immediate action by the NAB and its legal staff can forestall any action of this type. The action to be suggested might result in the NAB being called a bunch of "finks" but they should be big enough to stand up to this if it re- sults in the FCC going back to what it was created for: the regulation of chan- nels, frequencies, powers, etc. The NAB can act as an arm of the FCC through the "public interest, nec- essity and convenience" clause of the Communications Act. The NAB's legal staff can bring sta- tions who do not comply with the codes to the attention of the FCC. The charges would be "failure to comply with the public interest, necessity and convenience clause." Such charges would be filed as a complaint against the station by the NAB. Sound drastic? Possibly it is. But it may mean the difference between self- regulation and complete governmental regulation. If the FCC's plan goes into effect, it will be the first "giant step" toward complete program control. — Donald W. Hansen, director of radio kmux(fm). University of Wichita. Permission for 'Hornet' Editor: 1 have noticed that an article stating that The Green Hornet will be handled by Charles Michelson Inc. says that he had received permission frorr the Trendle - Campbell Broadcasting Co., owner of the series (Broadcast- ing, Oct. 28). This is not correct. The Greer Hornet is owned by The Green Hornei Inc., and this is an entirely separate organization in which H. Allen Camp- bell and I are financially interested, along with Raymond J. Meurer. — George W. Trendle, president, The Green Hornet Inc., Detroit. Right man, wrong job Editor: your story concerning joh> griffin joining wtar norfolk, va. news staff, mistakenly identifiei him as news director of ksla-ta shreveport, la. (broadcasting, oct 21). lest anyone think don owen our news director of 10 years ani one of america's highest rate! newsmen, has departed, please cred it mr. griffin with having beei^ news director of ktal-tv texarkana tex. — Winston B. Linam, vice presi dent and general manager, KSLA-T\ Shreveport, La. (A news release on Mr. Griffin was ir error.) ANOTHER FILMLINE FIRST! The REVOLUTIONARY R-36 DEVELOPS 16MM FILM AT 2160 FT. PER HR. NEGATIVE FILM AT 3000 FT. PER HR. POSITIVE FILM AT 3600 FT. PER HR. Super Speed — Super Quality. The R-36 is the answer to the film industry's exacting: requirements for increased speed and quality in reversal processing. It is ideal for military, industrial and commercial use. The Filinline R-36 gives you perform- ance that never existed before. You must see it in action . . . see its results to believe it. Write or phone today. • EXCLUSIVE OVERDRIVE TRANSPORT SYSTEM elim- inates film breakage, automatically compensates for elongation— tank footage stays constant. • OPERATES at 83°F at better than 60 ft. per min. • EASY TO OPERATE... needs no attention. • COMPLETE DAYLIGHT OPERATION on all emulsions — no darkroom necessary. • FEED IN AND DRY BOX ELEVATOR, plus 1200' magazine permits continuous processing. • TEMPERATURE CONTROL SYSTEM controls heating and cooling of all chemical solutions. • VARIABLE SPEED DRIVE, development times from lVz to 15 minutes. K-87 Recent Filmline Installations: • N. A. S. A. Huntsville, Ala. • Reeves Sound, N. Y. C. • Thiokol Chemical Co. • WHYN-TV, KNDO-TV, WFMY-TV • Moral Rearmament Milford, Connecticut Dept. BY-64 f MODEL R-36 REVERSAL FILM • Forced Warm Air Dry Box • Filtered Air Supply • 316 Stainless Steel Construction • Film Speed tachometer • Two developer pumps • Built in air compressor • Bottom drain valves and drain trough • Rotary Oilless air compressor • Dry box and solu- tion thermometers • Plumbed for continuous replen- ishment • Weight: Approx. 1150 lbs. • Size: 9'4", x 33". 55'/2" • Only $7950.00 F.O.B. Milford, Conn. WHEN YOV BUY QUALITY - FILMLINE COSTS LESS 28 (OPEN MIKE) BROADCASTING, November 11, 1963 THE 3gmt SUN WMAR Show Exhilarates By DONALD KDIKLEY HP HE best documentary study of narcotics addic- tion I have ever seen was pre- sented on WMAR-TV last Wednesday. It also set a new high in every phase of produc- tion for the station, which has made some good ones in the past year. The first of a three-part study of the subject, it dealt with the problem from the point-of-view of one victim. The second will be on the re- lationship between the addicts and the law and what is being done by the authorities. The final one will discuss efforts to find a cure, and more satisfac- tory ways of providing help for those who need it. The staff responsible for it scored an achievement which is extremely rare in television; indeed, I can think of only a very few factual programs in which it was noted. That is, they found a way to build the opening film around a real-life person, willing to brave the stigma which is the heroin user's lot. She talked freely about herself and a period of misery which began sixteen years ago, when she was 12 years old. Tremendous Impact This gave the story a human quality and an impact which go beyond the power of words to describe. But this was only one of many assets. Techni- cally, it was brilliant, an ad- jective which may be used only once in a while in refer- ence to locally produced documentaries. Everything meshed — the production by Bob Cochrane, the script by George Gipe, the photography by Charles Pur- cell, the direction by Janet Covington, the narration by Don Bruchey. Part Of Pattern They were fortunate as well as enterprising in their discov- ery of a young woman who was able to tell her own story, largely in her own words, in an articulate but simple, sin- cere manner. She didn't learn to talk this way in school; she was a high school drop-out. She was taught mostly during periods of confinement in the Maryland Institute For Women. She has three chil- dren, not shown, of course, in the film. She displayed, without coaching or rehears- ing, a surprisingly thorough comprehension of the nature of the drug habit and its consequences. Her story was set off by con- cise statements of facts about the problem as it affects Balti- more, and the whole pattern, of which she is an individual part. Also, there was a most remarkable kind of counter- point in Mr. Purcell's photog- raphy, which deserves special mention. His camera, with liberal use of close-ups of inanimate ob- jects as well as faces, told a complementary story about the various environments in which the young woman has lived — home, jail, the streets and alleys, stores. One of the most remarkable things about the film is that the sound track alone would be absorbing on radio, and the pictorial back- ground, would be fascinating, if shown by itself with a few subtitles. Both would profit from a fine musical score by Glenn Bunch, which stressed the changing moods without being obtrusive. If Parts II and III, to follow on dates not yet announced, maintain this standard, Drug Addiction will be in strong contention for whatever prizes are offered in the documen- tary field this season. The Octopus . . . and the Addict" Another in a series of documentary programs produced in the public interest by the WMAR- TV editorial projects team. In Maryland Most People Watch WMAR-TV TELEVISION PARK, BALTIMORE 12, MD. Represented Nationally by THE KATZ AGENCY, INC. BROADCASTING, November 11, 1963 29 Now... new [E/MfEEK] Sound Recording Tapes! Stop! Accidents will happen! New DUROL Base pro- vides extremely high ten- sile and yield strength, yet should equipment failure take place, the tape will break clean without stretch. As a re- sult, splices are made easily, quickly— with min- imum program loss. Look! New "Lifetime Coding!" . . . Your assurance of highest quality! A per- manently printed legend continuously repeated on the back of all new EASTMAN Magnetic Sound Recording Tapes (1) identifies Eastman Kodak Company as the manufacturer; (2) pro- vides a convenient means of indexing tapes. Three important new developments give you sound recording at its best! Listen! The new"R-type" binder, a super-smooth, tougher homogeneous oxide layer suppresses tape noise and distortion . . . prevents oxide build-up on the head; at the same time, chemical stability extends longevity. Even more important are the superb magnetic charac- teristics of the new "R- type" binder dispersions. These make possible two superlative tapes of widely different perform- ance characteristics. ..an extra-low print-through and a high-output low- noise tape. Remember: It's Eastman for superb sound recording tapes. Forfast loading — extra convenience. . .the unique ultra-handy Thread-Easy Reel with indexing scale and built-in splicing jig. JEastman Kodak Company. MCMLXI Ask for them at leading electronic supply houses: Type A303, a vastly superior low-print tape with output com- parable to a fine general- purpose tape . . . Type A304, a high-output tape with remarkably low print-through. For information , see your electronic supplier or write Magnetic Product Sales EASTMAN KODAK COMPANY, Rochester 4, N.Y. 1 1 Utt I IV I ttl VI \J from WILLIAM E. HOLDEN, Fuller & Smith & Ross Inc., New York * Pretesting: when it should be done The most important function of to- day's advertising agency — what it must do in order to profit and progress in the vast, hotly competitive and often fuzzy marketing picture — is for the agency to improve the effectiveness of the client's dollar. A tired old bromide? Or is it? Con- sider this against a basic agency-client fact of life that in any medium (wheth- er TV, radio or print), it costs more to do the same job and to reach the same people today than it did 10 years ago. It behooves the agency to look further and deeper into the speediest possible ways and means of pinpointing a cli- ent's needs and consumer wants. We rely on basic research to deter- mine who the customer is, where he is, what he wants and to what appeals he will respond. We have access to all kinds of measuring devices, rating sys- tems and market surveys. These help clarify a multitude of needs, wants and preferences. And yet a confusing picture often emerges. A reason is the unprecedented traffic jam between the flow of new products and the buying consumer, the jam created as products proliferate and their distribution becomes hazy. More New Products » There are now more new products, more improved "old" products, more direct selling, more chains, cooperatives and new kinds of discount operations than ever before. American industry is better than ever at "finding needs," and fantastically bet- ter at filling them, too. In this new sit- uation, the thundering junction of prod- ucts and sellers and buyers, the advan- tage lies with the agency that's the in- novator and the diversifier. I do not mean to mourn for the "good old days" of advertising when the agency head was of necessity often a jack-of-all-trades (and frequently master of some). The services that can be rendered clients today are more widespread, more diversified and more challenging — a situation that is good and that is healthy. But the crying need is for the agency to concentrate more on isolating, deter- mining and delivering the single selling difference of a product. This is where the effectiveness of the client's dollar enters, and also where there's a neces- sity for speedier research techniques. Efforts to improve the efficiency of marketing and research methods have been focused on consumer interviewing and analytical approaches, and on the use of computers in simulation studies. But little has been done to reduce the 32 "time gap" between management's need for answers and the ability of market- ing and research to provide the answers. Marketing elements in today's busi- ness operate at a wide range of speeds. Often research and development pro- duce a finished item in a short period, only to find market pretests requiring months of planning. Again, advertising and promotion ef- forts at times involve deadlines for fin- ished creative approaches that can't wait for the results of slow-moving con- sumer "concept" studies or market pre- tests, and sales personnel often find it impossible to "sell in" a product accord- ing to established timetables. These "clocks running at different speeds" often upset complex test market plans, or even entire market introductions, and in addition to causing delays give com- petitors time to observe strategies and tactics. Emphasis On Speed ■ We need faster reporting methods, faster data process- ing and informational retrieval, new and more imaginative ways of getting reliable research results to the right peo- ple at the right time. At FSR, for example, we have in- vested considerable effort and money in developing research techniques that help reduce the time gaps. We do much of our broadcast pretesting on our own premises, using closed-circuit facilities. With this means, findings can be tailored to the requirements and in- terests of our creative people but in time to do some good. So often, re- search has been accessory after the fact when it should have been accessory before the fact. With the magic of electronics, we frequently conduct what we call "Fo- cused Group Interviews" which pre- test creative "concepts" among con- sumer groups representing audiences of interest. Groups of from seven to 10 respond- ents, selected and screened from a larg- er group on the basis of responsiveness, are interviewed on two-way closed-cir- cuit TV. Clients, creative people and other interested parties can observe and take part in the discussion while ob- serving the panel from another room. We find this to be one of our most valuable tools to appraise rapidly first- hand what consumers like or dislike about packaged foods, drugs or deter- gents before the products are marketed. The pretesting of a product to deter- mine the format and theme of a TV commercial without doubt can save the client considerable money and certain- ly improve dollar effectiveness. The instant and spontaneous reaction thus obtained can provide the agency with a microscopic view. In the way that fine precision machinery is cali- brated to hair-breadth degrees, research techniques are being "calibrated" in pro- gressively finer degrees to mirror more precisely the wants and opinions of the consumers — the men and women who can make or break a product. Specifically, in the case of Lestoil, one of our clients, focused group in- terviewing proved a definite aid in de- veloping certain creative approaches and marketing concepts. It also con- tributed substantially to the preparation and direction of Lestoil's TV commer- cials by showing us clearly and quickly what was important about the product to the consumer. With the accent on time-saving re- search methods, the effectiveness of the client's dollar can't fail to be improved if an agency is willing and able to make the necessary investment in time, money and ingenuity. William Holden is senior vice president and manager of Fuller & Smith & Ross Inc., New York. Before he joined FSR in 1961, Mr. Holden was with Doherty, Clif- ford, Steers & Shenfield for 14 years as account supervisor, agency director and officer. He is a graduate of Boston Uni- versity. Mr. Holden has had considerable experience in all phases of communica- tions, including sales management and investment analysis work. He resides with his wife and family in Chappaqua, N. Y. BROADCASTING, November 11, 1963 A dramatic change to emphasize new programming, new research, new influence in Dynamic Detroit. In the weeks to come we'll be revealing to you the WKNR Index of Detroit, an exciting collection of new facts about the lives, habits and availability of the people who make up the nation's fifth major market. The new data have provided the basis for every minute of WKNR's new sound. It will also be the basis for new buying patterns to extend your reach in Detroit. Mrs. Fred Knorr, President Walter Patterson, Executive Vice President & General Manager KNORR BROADCASTING CORPORATION REPRESENTED NATIONALLY BY THE PAUL H. RAYMER COMPANY BROADCASTING, November 11, 1963 33 MIDGETS, MEHM AIDS SB ELEPHANTS P.LBMUM An American legend in his own lifetime, Phineas Taylor Barnum styled himself "The Prince of Humbugs". His advertising copy surpassed anything in the subsequent history of publicity in intensity and selling power. Here was a salesman of gigantic stature, who sold the world such exotic oddities as Tom Thumb, the Fiji Mermaid and Jumbo. Today, their very names are imbedded in the language we speak. Barnum was a showman but above all, Old P.T. was a salesman! Showmanship and effective selling keynote the Balaban policy. Origi- nal programming and dominant personalities make KBOX a powerful voice to sell your products and services with maximum effect under the Big Top in Big D. KBOX is a showman — but above all, KBOX is a salesman! THE BALABAN STATIONS fi "fr IT T n wsl st. Louis In tempo with the times I I JUk I I jfjJL KBOX Dallas John F. Box, Jr., Managing Director Sold Nationally by Robert E. Eastman Vfl BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO November 11, 1963, Vol. 65, No. 20 MADISON AVE. MAD OVER RATINGS? ■ Nielsens stir more excitement this year than ever before ■ Narrowing margins between networks make competition fiercer ■ Big money advertisers wait in the wings for best program buys The ratings mania that has gripped the television advertising business this fall continued to foment last week, building toward a new peak that will come tomorrow (Tuesday) with de- livery of the new season's second Niel- sen national report. The excitement, which by most evalu- ations has reached unprecedented in- tensity this year, was generally attrib- uted to several agitating factors, some of which were still at work last week but some of which appeared to have been largely deactivated, at least tem- porarily. The factors most frequently credited — or blamed — were these: ■ Reports that several major adver- tisers were preparing to make multi- million-dollar commitments for 1964- 65, using this year's early season ratings as a guide. Most attention focused on General Foods, which for years has concentrated most of its network money on CBS-TV and most of that on Mon- day nights. But the word from General Foods representatives and others close to the negotiations indicated late last week that, although the CBS business may have been shaky earlier in the season, GF probably would retain most if not all of its CBS commitments next year — but might also expand, with all three networks apparently still in con- tention for the extra business if not a share of CBS's. Other advertisers ap- peared to be waiting, for the most part, for GF to act first. ■ The wide variations in network positions in Nielsen's weekly 30-market ratings and its one national report to date. All three networks have had their ups and downs. Factors most frequent- ly singled out as contributors are the almost one-two-three order in which the networks rotated their new-season pre- miere periods this year, and the NBC schedule's earmarking of four hours or almost 209c of its prime-time program- ing for motion pictures, whose appeal historically can range from very high to very low. depending on what movie is being shown. ■ The so-called "gamble" by ABC in reprograming big chunks of its sched- ule this vear and at the same time in- troducing several innovations as part of what was widely believed to be an effort that could either put ABC back into serious contention or. at the other ex- treme, leave it seriously lagging. ■ The government's overriding pre- occupation with ratings during much of the past year, particularly including the protracted congressional investigations challenging the validity of ratings. These hearings and the headlines ac- companying them made the public widely aware of ratings and, in the opinion of observers, have led news- papers to report this fall's measure- ments in far greater depth and detail than ever before. One observer sug- gested that the hearings had reflected "a Fanny Hill syndrome." in that ''they made an essentially dull occupation seem spectacular." ■ A seemingly overpowering compul- sion of at least two of the three net- works— probably due to a combination of highly developed competitive instincts and the attraction of big chunks of ad- vertiser money reportedly about to be committed for 1964-65 — to present Ratings: How to get 'em while they're hot The two telephones pictured at right turned into hot lines the night of Oct. 28 when the first national Nielsen ratings for the new television season were put into the mails. The phones are the only two pay stations in the Evanston, HI., post office where the A. C. Nielsen Co. regularly mails its ratings reports that are destined for delivery in Chi- cago. (Evanston. a Chicago suburb, is about two miles from the Nielsen plant.) By careful timing. Nielsen drops its Chicago mailing in the Evanston post office at the same time it drops its air mail reports for other points at a post office at Chicago's O'Hare airport. In anticipation of the posting of the first Nielsen nationals (which were presented in detail in Broad- casting Nov. 4). all three television networks rented private boxes in the Evanston post office. The Nielsen deliver^' was made at about 8 p.m. Within minutes copies of the new reports were in the network boxes. ABC's New York headquarters got the word first. Two ABC representa- tives were at the Evanston station. They split the ABC copy and began dictating its parts to New York over the two pay phones. NBC got the word next. Its Chi- cago man lives near the Evanston post office and placed his New York call from his home. CBS. which had been comfortably leading in the earlier 30-city Niel- sens, was more leisurely. Its man returned to his Chicago office before telephoning New York. CBS reportedly follows the same routine regularly. NBC does so oc- casionally. ABC, as far as could be learned, set up its system of expe- dited reporting for the first time this season on Oct. 28. ROADCASTING. November 11. 1963 35 their own positions in the best possible light, and their competitors" in the worst. This competitive drive, evident also among some agency executives, contrib- uted to the widest leakage of copy- righted and ostensibly confidential rat- ings that consumer and business papers have ever enjoyed. It appeared unlike- ly that leakage would be anywhere near so rampant again, however, at least in the immediate future, because the A. C. Nielsen Co. was preparing to put up new and firmer warnings against unauthorized subscriber-disclosure, ef- fective with the 30-market reports that were due last Friday. Although observers felt that all these factors figured prominently in this sea- son's rising excitement over the ratings, the one that seemed to add the ultimate nourish was the report that General Foods in particular, and probably other leading network users, were on the verge of major 1964-65 commitments. If so, it was felt, every extra rating point in the current, early-season re- ports could hold out the prospect of millions of dollars in business. Program Changes ■ The General Foods situation was spotlighted more than usual because one of its CBS pro- grams The Jack Benny Program, is moving to NBC next year and another, the Danny Thomas Show, appears set for abandonment by its star after this season (Broadcasting, Nov. 4). But GF representatives and other in- siders and close observers late last week appeared to scotch speculation that there might be wholesale moves by General Foods away from CBS next year. An executive in a position to speak for GF scoffed at reports that a move was contemplated, at least at this time. He also denied that GF would sponsor the Benny program on NBC. Other sources close to or in on the negotiations indicated that the fate of GF's commitments was much more up in the air a few weeks ago than now. It was reported that GF had earlier asked all three networks to submit pro- posals; that NBC proposed to shift Dr. Kildare and make room for a GF block, that CBS proposed retention of the block and addition of another hour later in the week, and that ABC pro- posed to spread the GF programing over several nights. The GF lineup on CBS currently consists of parts or all of I've Got a Secret, The Lucy Show, the Danny Thomas Show and the Andy Griffith Show consecutively on Monday nights, lack Benny on Tuesdays and the Phil Silvers Show on Saturdays. Because of the big chunks of time involved, insiders thought most other major network advertisers would wait until GF had made a final decision be- fore undertaking major decisions of their own. Once General Foods is set, however, it was believed that other top advertisers like Procter & Gamble, Col- gate-Palmolive, Lever and the tobacco companies would start sifting availabili- ties and begin 1964-65 plans. Even some competitors speculated that General Foods probably would stay put, at least on its big Monday- night sequence. But until the contracts are signed, and so long as there seemed to be a prospect that GF might take on another hour — as some sources ap- peared to think — then none of the net- works was abandoning hope of getting more business out of whatever the final decision may be. The importance in which ratings are held has been manifest in many ways throughout the season. One involved "the Evanston post office episode," (see story page 35). In another, NBC, having detected signs of a trend which it thinks will push it within overhauling distance of front-running CBS, took the unprece- dented step of releasing its projections of what the second national Nielsen will show tomorrow, not only in net- work averages but program by program (story and list below). NBC confident of big gains tomorrow PREDICTS NIELSENS WILL SHOW IT LESS THAN POINT BEHIND CBS NBC laid it on the line last week, pre- dicting that it will pull within four-tenths of a rating point of front-running CBS- TV in the Nielsen national ratings that will be out tomorrow (Tuesday). It backed its prediction with the un- precedented disclosure of program-by- program as well as network-by-network projection of what, according to the NBC research department, tomorrow's Nielsen will show. Using a formula derived from the re- lationship between the first October Niel- sen report for 30 markets and the first Nielsen national, the NBC research de- partment estimated on the basis of the second October 30-market ratings that the second Nielsen national tomorrow, for the two weeks ended Oct. 27, will show NBC-TV with an average rating of 18.6 against 19.0 for CBS and 16.0 for ABC. This would compare with the first Nielsen national's average of 17.1 for NBC, 20.0 for CBS and 16.5 for ABC for the two weeks ended Oct. 13. The projection also assigned estimated ratings to all prime-time shows on all three networks (see list) and predicted that in the top 1 0 NBC would have four programs amounting to seven half -hours, CBS six programs totaling seven half- Week ended 9/22 Week ended 9/29 ABC Premier Week CBS Premier Week NBC estimates based on MNA report of the week. Here's how the three TV networks due out tomorrow will show. The chart have been faring week by week in the is based on one provided by NBC re- national Nielsen ratings, plus NBC's search department. For formula see projections of what the national report text of the story. 36 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 Estimates by NBC of how programs will compare MONDAY ABC CBS Outer Limits 22.0 To Tell the Truth 20.0 Alabama Crisis 6.4 I've Got a Secret 22.0 Wagon Train 17.4 Lucy Show 23.7 Breaking Point 15.0 Danny Thomas 22.5 Andy Griffith 25.5 East Side-West Side 14.0 TUESDAY Combat 21.1 Red Skelton 24.0 21.4 Petticoat Junction 27.5 17.5 Jack Benny 22.1 Fugitive 18.4 Garry Moore 17.0 WEDNESDAY Ozzie 19 1 CBS Reports Patty Duke 21.6 Town Meeting 7.2 Price is Right 17.7 Glynis 13.0 Ben Casey 21.4 Beverly Hillbillies ll : 1 Channing uick van Dyke on a Western Man 8.7 Danny Kaye 17.5 THURSDAY — ; - - f I 1 11 1 lUIICo id. y Donna Reed 24.0 Rawhide 18.0 1 My 3 Sons 21.5 Perry Mason 22.0 Jimmy Dean 13.5 Nurses 19.0 Edie Caesar 7.5 FRIDAY 77 Sunset Strip 15.8 Great Adventure 11.6 17.9 Route 66 11.5 Farmer's Daughter 16.8 Twilight Zone 16.0 Fight of Week ' Alfred Hitchcock 21.0 Make that Spare 8.3 World s Girls 12.7 SATURDAY 13.6 Jackie Gleason 22.5 Lawrence Welk 18.8 Phil Silvers 15.0 Jerry Lewis 12.3 Defenders 16.6 Gunsmoke 19.5 SUNDAY VcPheeiers Arrest & Trial Laughs For Sale 15 5 13. : 8.5 Favorite Martian Ed Sullivan Judy Garland Candid Camera What" s My Line? 23.5 23.5 ll I l-.l 21.0 NBC Monday Movies 20.7 Hollywood & Stars 15.2 Sing Along With Mitch 12.6 Mr. Novak 16.1 3e: g: 13.3 Richard Boone 18.5 Bell Telephone Hour 8.5 Andy Williams 13.9 Virginian 23.8 Espionage 8.7 11th Hour 1" = Temple Houston 13.1 Dr. Kildare 25.5 Hazel 24.2 Kraft Suspense Theater 19.0 International Showtime 17.9 Bob Hope Theater 19.0 Bob Hooe Special 27.5 Harry's Girls 14.5 Jack Paar 15.0 Lieutenant Joey Bishop Sat Night Movie Walt Disney Grindl Bonanza Du Pont 14.8 19.3 20.5 20.0 :: : 35.0 15.8 This night-by-night layout shows how the NBC research department estimates that network prime-time programs will fare in relation to their competition in the new Niel- sen national report. The figures are the average ratings for each pro- gram as projected by the NBC re- searchers on the basis of past per- formance in the two 30-market re- ports for October and the first na- tional report of the new season, issued a fortnight ago (BROAD- CASTING, Nov. 4). From these figures were drawn the predictions of top 10 programs and night-by- night wins as shown in other tables on page 38. hours and ABC one program of one half -hour. The programs total 11 be- cause of a predicted three-way tie for ninth place (see list). Declines in Share ■ In a corollary study the NBC researchers said they found that over half of CBS's nighttime programs (17 of 32) and more than 42^ of .ABC's (11 of 26) had declined two points or more in share of audience between the first and second 30-market reports for October, as aaainst less than 20^ (5 of 26) on NBC. In the same period, the study con- tinued. 14 NBC shows gained two points or more, as against seven on CBS and six on ABC. NBC had seven. CBS eight and ABC nine whose shares in the second October report were within two points of their shares in the first October report. The changing shares, according to the NBC research report, "illustrates the movement of the TV audience in the early season." It continued: " Out of 84 programs on the air. 33 have gone down (2 or more share points), only 24 stayed even and 27 are going up. As far as half-hour seg- ments are concerned. 56 are down. 39 even and 51 up. Any preoccupation with the first October Nielsen national report therefore will be misleading and premature." Programs listed as having declined tw o or more share points between the first and second 30-market reports for Oc- tober were these; CBS — The Surses, Lucy Show, My Favorite Martian, Twilight Zone, Perry Mason. Garry Moore Show. I've Got a Secret, Danny Thomas, Andy Griffith. Red Skelton Show, Gunsmoke, Pass- word, Glynis, Route 66, Great Adven- ture, Phil Silvers and Rawhide. NBC — Jack Paar Show. Disney. The Lieutenant, Mr. Sovak and Bell Tele- phone Hour. ABC — Patty Duke Show. Fugitive, Ozzie and Harriet. Breaking Point. Ben Casey, Greatest Show on Farth, Law- rence Welk, Channing. Wagon Train, Arrest and Trial and ABC Sews. On the Upgrade ■ Programs listed as having gained two or more share points in the same span were: CBS — Be\ erty Hillbillies, Whafs My Line?. Candid Camera, Dick Van Dyke Show, Jackie Gleason Show, Danny Kaye Show and Fast Side West Side. NBC — Bonanza. Kraft Suspense The- atre. Saturday Movies. Dr. Kildare, Hazel, Eleventh Hour, The Virginian, Monday Movies. Hollywood and the Stars, Andy Williams Show, Chrysler Theater, Richard Boone Show, Harry's Girls and Temple Houston. ABC — Flintstones, Combat, Outer Limits, 77 Sunset Strip. Jimmy Dean Show and Fight of the Week. The study stressed that "program pop- ularity", particularily at the beginning of the season, is constantly shifting" (also see chart), and that the 30-market re- ports, showing the networks' competi- tive positions in areas where they pro- gram head to head, provide "trends" while the national reports provide "cir- culation figures." The 30-market re- ports, the study asserted, "forecast the future nationals." In preparing its forecast of what this week's national will show, the NBC re- searchers explained, they determined for each program the ratio between its first October 30-market ratins and thev BROADCASTING. November 11. 1963 37 applied this to the second October 30- market rating, making "slight" adjust- ments as necessary for lineup, delayed broadcasts etc. The basic formula was this: first Oc- tober national rating over the first Oc- tober 30-city rating multiplied by the second October 30-city rating, equals the projected second October national radio rating. CBS and ABC authorities declined to release their own projections of what this week's Nielsens will show. The Nielsen report is scheduled to go into the mails tonight (Monday) in Chicago. If experience with the first na- tional report of this season repeats, the networks will be busily analyzing its contents by midnight. TOP TEN Beverly Hillbillies 58.5 Bonanza 35.0 Dick Van Dyke 30.4 Bob Hope 27.5 Petticoat Junction 27.5 Andy Griffith 25.5 Dr. Kildare 25.5 Hazel 24.2 Donna Reed 24.0 Red Skelton 24.0 Candid Camera 24.0 These 11 programs will form the top 10, thanks to a three-way tie for ninth, if the NBC research department pro- jection of this week's new national Nielsen report proves correct. It amounts to six programs for CBS, four programs for NBC, and one half-hour program for ABC. WINS BY NIGHT QF THE WFFK NBC CBS ABC Monday 1 "7 C 1/.6 19.2 15.8 Tuesday i n a 15.0 21.9 19.3 Wednesday 17.8 18.8 16.9 Thursday 19.9 19.1 16.9 Friday 1 O 1 18.1 14.9 15.0 Saturday 18.7 18.9 14.5 Sunday 23.4 20.3 13.5 The NBC research department's fore- cast in terms of average ratings, night by night and network by network, is shown above. What it comes down to is a prediction that CBS will win Mon- day, Tuesday, Wednesday and Satur- day nights, and NBC Thursday, Friday and Sunday nights. NEW SEASON ABOUT PAR That's the opinion of public, according to TvQ polling of 1,000 scientifically selected families Audiences score the overall appeal of the new television season at about par, but rate the season's new shows slightly subpar. This conclusion, emerged last week from a special five-year analysis pre- pared by the TV division of Home Test- ing Institute, market research firm based at Manhasset, L. I. TvQ, now in its sixth year, undertakes to measure the "basic appeal" of TV shows by polling different but matched and nationally distributed panels of 1,000 families 12 times a year. The study showed that the average TvQ score for all nighttime programs this season is within one point, up or down, of the averages recorded at ap- proximately the same time in each prior season from 1959 through 1962. But the average for the new shows is down three points or about 11% from last year's new-show average and, in the five-year span, has been exceeded by one to four points in every year since 1959 (see tables). The TvQ is the proportion of people who, having said they are familiar with a program, also rate it as "one of my favorites." On this basis, considering all 91 programs logged in the networks' nighttime schedule, four program cate- gories are equalling or exceeding their last year's scores, while five have suf- fered losses in appeal. Among the 35 new programs covered, five categories have gained or held even and two have lost. Average Off <> The average TvQ for all evening programs this year was put at 28, compared to 29 a year ago, while the average for new shows was 25, as against 28 a year ago. Westerns scored highest in both the new and the full-schedule evaluations. The average for all westerns, old and AVERAGE TVQ SCORES, ALL EVENING PROGRAMS BY PRGRAM TYPE— 1959-1963 Oct. 11 Nov. Nov. Nov. Nov. 1963 1962 1961 1960 1959 Program type TOTAL— all types1 No. of programs 91 Average TvQ 28 Adventure No. of programs 3 Average TvQ 29 Comedy No. of programs 22 Average TvQ 31 Drama No. of programs 15 Average TvQ 28 Musical2 No. of programs 6 Average TvQ 24 News & Documentary No. of programs 5 Average TvQ 24 Quiz & Panel No. of programs 6 Average TvQ 25 Suspense & Mystery No. of programs 9 Average TvQ 27 Variety3 No. of programs 10 Average TvQ 24 Western' No. of programs 8 Average TvQ 102 29 3 36 29 30 17 29 6 26 29 7 23 6 27 7 26 11.0 29 6 27 34 30 10 29 5 30 6 28 5 25 17 30 5 21 116 27 9 24 28 31 24 5 31 3 38 25 19 30 4 26 130 28 26 19 29 10 25 9 26 5 38 10 26 19 27 6 23 37 13 15 21 27 34 30 31 32 'Miscellaneous programs like sports, movies, etc., included in total although not shown as separate categories. ^Includes musical variety. 'Includes comedy variety. Includes "modern" westerns. new, was 37 — the highest at this time of year since 1958 for new westerns alone the average was 31, equalled in two prior years but exceeded only by last year's 32 average. In the full-schedule evaluation, come- dy (31 score) and adventure (29) also exceeded the all-program average of 28, while drama hit 28 on the nose. Falling below average in the full-sched- ule study were suspense-mystery (27), quiz and panel (25), musical (24), news and documentary (24) and varie- ty (also 24). In the new-show study, suspense- mystery (30), drama (29), and adven- ture (28) joined westerns in exceeding the new-program average of 25, while comedy scored 25. Falling below the average for all new shows were variety (19) and musical and musical variety (14). By age groups, the new shows — as a whole — seemed to be holding their ap- peal at about the 1962 levels. Dramatic programs showed gains in all age groups, suspense-mystery gained in all but one and fell back in none, and westerns gained slightly in all but the youngest. Adventure dropped off except among the oldest group, where it held even. New musical variety and comedy pro- grams as categories, showed declines in all age groups. Double Measurement ■ The TV serv- ice has gained considerable acceptance as a measurement of what its executives call the "hard core" audience. Actually there are two measurements in addition to the TvQ score: (1) "familiarity" or "have seen," and (2) "favorites," or the proportion of the total sample who rate a show as "one of my favorites" (as opposed to "poor," "fair," "good" or "very good"). TvQ officials see their service as a complement to ratings, not a competi- tor. Aside from forecasting future au- diences, they say, it can be used to isolate basic appeal from other factors — time period, weak lead-in, etc. — in- 38 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 For any CarolinaS kiCk-Off, your sales drive should start from Char- lotte. Center of thickly urbanized 7 5 -mile radius market with largest population in the Southeast For a better return on your spot buying, let WSOC-TV carry the ball for you. Nearly 3 million viewers are served by this great area station. Ask us to tell you more about this market and the support we will give you. (JllciFlOttG'S ^^§0C NBC and ABC. Represented by H-R. WSOC-TV is associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton; WIOD. Miami. BROADCASTING, November 11, 1963 Highest and lowest among the new programs Highest ranking network televi- compare with an average of 28 for sion shows in TvQ's second October all nighttime network programs, 25 report are shown here, plus the six for all new nighttime shows (see highest and lowest scoring new page 38) all material is copyright shows. Scores are for the 10-day by the Home Testing Institute Inc., period that started Oct. 11. They 1963. Total Age Groups Audience 6-11 12-17 18-34 35-49 50+ Rank Program TvQ* TvQ* TvQ* TvQ* TvQ* TvQ* 1 Beverly Hillbillies (CBS) 52 83 67 46 41 45 2 Bonanza (NBC) 50 58 60 46 45 49 3 Saturday Night Movies (NBC) 45 50 54 47 40 38 4 Red Skelton (CBS) 44 76 54 37 39 35 5 Disney World of Color (NBC) 43 76 49 33 35 36 6 Andy Griffith (CBS) 41 53 42 37 39 42 6 Outer Limits (ABC) 41 72 60 35 21 20 8 Combat (ABC) 40 58 52 40 33 25 9 Dick Van Dyke (CBS) 38 57 54 39 33 24 9 Gunsmoke (CBS) 38 45 36 31 35 46 *Percentage of those familiar with program and say it is one of their favorites. TOP SIX NEW SHOWS BOTTOM SIX NEW SHOWS TvQ TvQ Program score Program score 1. Outer Limits (ABC) 41 1. Judy Garland Show (CBS) 8 2. Petticoat Junction (CBS) 36 2. Sid Caesar Show (ABC) 9 3. The Lieutenant (NBC) 35 3. Edie Adams Show (ABC) 10 4. Mr. Novak (NBC) 34 4. Phil Silvers Show (CBS) 14 5. Burke's Law (ABC) 33 5. Harry's Girls (NBC) 16 6. Patty Duke Show (ABC) 33 5. Channing (ABC) 16 volved in low ratings, and as a product sales tool can help advertisers select the "right" programs for the audiences they want to reach. As an example of its usefulness to advertisers, they cite a June-July TvQ study last year that showed, they say, that Ben Casey and Andy Griffith scored equally among total users of aluminum foil. But if heavy users of aluminum foil were the advertiser's pri- mary target, they report, the study gave the edge to Casey, showing a higher percentage of heavy users favored the medical program. Started by Home Testing Institute in June 1958, TvQ now has a client list that includes all three TV networks, 14 advertising agencies, four leading pro- duction companies and two of the coun- try's biggest advertisers — Procter & Gamble and General Motors. International ■ It recently went inter- national, signing an agreement in Au- gust with TAM, the British rating serv- ice. TAM will use the TvQ name and methodology in England, and expansion into some of the western European countries is reported to be a good pos- sibility. In addition, TvQ is considering going local. Its officials report that a number of station groups are currently consid- ering launching TvQ studies in selected markets. As a service of Home Testing Insti- tute, TvQ is headed by Henry Brenner, who was an agency (Benton & Bowles), independent and advertiser (Standard Brands, where he was research direc- tor) researcher before he founded HTI in 1953. Mr. Brenner is president of HTI- TvQ; Herbert Altman is director of client services and Robert Schultz is senior account executive. NEW NIGHTTIME PROGRAMS Average TvQ Scores — By Program Types- Totals and by Age Groups 1959-63 Oct. II Nov. Nov. Nov. Nov. Program type 1963 1962 1961 1960 1959 TOTAL NEW PROGRAMS No. of new programs 351 33 402 36 413 Average TvQ 25 28 29 26 25 Age 6-11 45 51 52 54 49 12-17 35 37 36 37 39 18-34 24 25 27 23 16 35-49 19 22 23 20 19 50+ 21 22 24 19 18 Oct. II Nov. Nov. Nov. Nov. Program type 1963 1962 1961 1960 1959 ADVENTURE No. of programs 1 2 3 6 6 Average TvQ 28 38 18 23 28 Age 6-11 51 54 39 43 49 12-17 40 57 33 37 44 18-34 21 36 17 22 23 3549 18 31 14 17 21 50+ 19 19 14 15 21 COMEDY No. of programs 9 12 14 14 7 Average TvQ 25 32 28 28 23 Age 6-11 58 63 63 63 62 12-17 39 43 37 40 41 18-34 16 23 20 21 17 35-49 14 22 17 20 14 50+ 16 20 16 17 13 DRAMA No. of programs 8 9 7 2 1 Average TvQ 29 24 33 19 19 Age 6-11 39 30 33 22 18 12-17 37 28 37 14 24 18-34 33 24 37 16 19 35-49 23 22 32 19 18 50+ 22 21 29 23 19 MUSICAL & MUSICAL VARIETY No. of programs 3 3 0 0 2 Average TvQ 14 25 19 Age 6-11 20 51 17 12-17 18 22 24 18-34 13 17 19 35-49 12 17 18 50+ 15 29 21 QUIZ & PANEL No. of programs 0 1 0 1 2 Average TvQ 11 36 17 Age 6-11 14 40 49 12-17 20 30 18 18-34 9 33 13 35-49 9 37 13 50+ 10 41 17 SUSPENSE-MYSTERY 3. of programs 5 1 5 9 11 Average TvQ 30 25 29 25 23 Age 6-11 46 32 31 41 37 12-17 38 26 38 36 35 18-34 31 31 29 26 23 35-49 24 20 27 20 18 50+ 25 20 24 19 17 iRIETY ). of programs 3 1 3 0 1 Average TvQ 19 26 24 10 Age 6-11 40 50 37 33 12-17 28 35 23 14 18-34 18 23 24 7 35-49 12 23 20 6 50+ 16 19 24 11 WESTERN >. of programs 2 4 1 4 10 Average TvQ 31 32 31 26 31 Age 6-11 37 47 49 46 54 12-17 35 45 38 37 44 18-34 34 33 28 24 26 35-49 25 24 25 17 24 50+ 28 24 27 22 21 Total includes 4 unclassified shows. Total includes 7 unclassified shows. Total includes 1 unclassified show. 40 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 VOLUME 8- "FILMS OF THE 50V NOW FOR TV RICHARD W! DM ARK FELICIA FARR NICK ADAMS SUSAN KOHNER FORTY-TWO OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS SEVEN ARTS ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue YUkon 61717 CHICAGO: 4630 Estes, Lincolnwood. III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks. Calif. STate 8-8276 TORONTO, ONTARIO: 1 1 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND: 24 Berkeley Sq. Hyde Park 0671 Distributed outside of the United States and Canada Cable: SEVENLON London For list of TV stations programming Seven Arts' "Films of the 50V see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. Assault and battery on Capitol Hill BROADCASTERS AND CONGRESSMEN GANG UP ON FCC TIME LIMIT PLAN Broadcasters and members of Con- clear that his fire was not aimed at the gress combined forces at a House Com- FCC alone; he said his concern ex- munications Subcommittee hearing last tended to all the regulatory agencies, week and launched a joint assault on Representative Walter Rogers (D- the FCC's proposal to set standards for Tex.), subcommittee chairman and au- the length and frequency of radio-TV thor of legislation to prohibit the FCC commercials. from making rules on commercials, said But the FCC — the Congress and that if anybody had such power it was broadcasting notwithstanding — stood the Congress — not the FCC. He and firm. Chairman E. William Henry de- his subcommittee, except for the lone clared that the commission's "primary dissent of Representative John E. Moss motivation" is to clarify its long-stand- (D-Calif.), charged the commission to ing but admittedly undefined policy show (1) that it had the authority to against overcommercialization. make rules on commercials and (2) that Under attack almost from the mo- overcommercialization was problem ment he and his fellow commissioners enough to require government action, sat down at the congressional hearing Broadcasters streamed in from all Wednesday (Nov. 6), Chairman Henry over the country to present their views, nonetheless defended the commission's and impressed the subcommittee with claim that it has all the power it needs the "quality and reasoning of their to make such a rule under the "public statements," as Representative Rogers interest" provision of its licensing au- put it. Many of them referred to the thority. extensive comments they had previous- And that, contended the congressmen ly presented to the commission on its and the broadcasters almost in one proposed rulemaking (Broadcasting, voice, is where the commission is out of May 20, et seq). Rep. Rogers (D-Tex.) Rep. Younger (R-Calif.) A partisan attack on FCC's commercial plan. line — way out. Representative Oren Harris (D-Ark.), chairman of the full Commerce Com- mittee and watchdog of all regulatory agencies for almost a decade, warned the commission that it was trying to carve out greater authority for itself than the Congress ever intended it to have. That "dangerous trend" whereby fed- eral agencies contend "that if the broad lateral, general authority is provided [by Congress], regardless of the condi- tions and circumstances at the time, whether it was thought of or intended or not," could, he said, provoke the Congress to severely limit agency pow- ers. Representative Harris made it Seventeen broadcasters had testified in person through Thursday (Nov. 7), and almost a dozen more were sched- uled Friday. Four congressmen, not members of the subcommittee, went to bat for the broadcasters and made per- sonal statements at the hearing favoring the rulemaking ban. Many of the witnesses had coordi- nated their statements with the Na- tional Association of Broadcasters, chief organizer behind the scenes, to show that the FCC proposal failed to take into account differences each broadcast- er faced in his own market. NAB President LeRoy Collins said in a statement prepared for delivery at the Friday session, that "to fix com- mercial time limitations in broadcast- ing ... is not the proper business of the FCC." FCC adopton of its own proposal "would portend a complete change in the present structure of broadcasting and a conversion to some- thing out of harmony with competitive enterprise which has been the taproot of American economic progress." For those broadcasters who could not make the government's plan work, he said, the next step would be an FCC examination "of the licensee's books to determine whether his management judgments equate with the government's concepts of efficiency. . . . "And then who would really be in control? How free would broadcasting be?" Representative Glenn Cunningham (R-Neb.), a congressman from Omaha who has been blasting Chairman Henry since the local television program hear- ing in his city last January (Broadcast- ing, Oct. 28), poured it on again last week. Labeling the chairman "a mis- chievious young man," Representative Cunningham said it was "time some- body's wings were clipped," and he left no doubt whose he meant. The FCC split 4-3 this spring when it officially announced a proposed rule- making on the length and frequency of commercials (Broadcasting, May 20). Changes in the membership of the com- mission since then and second thoughts by some of the members who voted leave some question that another ballot would produce a majority favoring adoption of a rule. The May vote: ■ For: Commissioners Henry, Ken- neth A. Cox, Robert E. Lee and former Chairman Newton N. Minow, no longer with the FCC. ■ Against: Commissioners Rosel H. Hvde, Robert T. Bartley and Frederick W. Ford. Commissioner Lee Loevinger. ap- pointed since that vote, has not publicly taken a position on the merits of the proposal. Henry Unrattled ■ Through it all, Chairman Henry stuck by his guns and said the entire commission supported his contention that the FCC has the au- thority to make rules on commercials if it chooses. Even those commissioners who disagreed on the wisdom of a rulemaking said the commission was on sound legal footing, he said. Speaking for the commission, Chair- man Henry urged the subcommittee to hold off its consideration of the com- mercial question until the commission makes up its mind. The FCC has been taking written comments on the sub- ject since May and plans to hear oral 42 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 arguments next month, he said ("Broad- casting. Nov. 4). When all the facts are in the commission may reject a rulemaking, he said, but if it went ahead with one. that would be the proper time for Congress or the courts to review its action. Representative Rogers would have none of that. He said privately that he plans to call an executive session of the subcommittee as soon as possible and move toward reporting the bill to the full committee. ''In all fairness to the commission ... I think it's Congress's duty to act in this matter." he said. Waiting for an appeal to go through the courts could see some stations go bankrupt, he said. And stations might have a difficult time persuading the courts to overrule the FCC unless they could show the agency acted capricious- ly, the congressman said. Chairman Henry said the commis- sion would not make a ruling that would be economically harmful to broadcast- ers. ' I believe we can come up with a clarification, possibly a rule, that 95% of our licensees could come up to right away." The licensees who came to Washing- ton last week couldn't have disagreed with the chairman more. They said government regulation would amount to rate setting and would be impracticable and unworkable. The chairman argued that the com- mission has said all along that it did not believe one standard could apply to all stations, as some broadcasters said the commission intended. The commission is quite aware that excep- tions and waivers may be necessary, he said. Broadcasters countered that so many exceptions would be needed that a ruling would be impossibly complicated to administer — and excessively costly, too — a point that made some of the economy-minded congressmen shudder. Representative J. Arthur Younger (R- Calif.) said the agency had enough trouble trying to keep up with its pres- ent work load. To the argument that adoption of the NAB commercial codes would be a mistake. Chairman Henry said the commission has referred to the codes only as ''a realistic point of departure for our study." But it is quite obvious that even the commercial standards in these codes, worked out over many years by broadcasters themselves, are insufficient, for they are regularly ex- ceeded by many subscribers, the FCC chairman said. "I don't see how we can continue to tell the industry and the public that overcommercialization is bad. but that we don't know what it is." Chairman Henry continued. Those opposing a rulemaking "do not quarrel with the commission's general policy on over- commercialization as a matter of prin- ciple." Their objection, he said, '"is solely to the commission's proposal that its policy be made more specific and embodied in a rule." Representative James T. Broyhill (R-N.C), sponsor of a bill identical to Representative Rogers's, asked what the FCC's present standards on commer- cials are for license renewal. "I don't know," Chairman Henry re- plied. They have never been set down, but an unwritten standard has been passed down through the years and it has been continually relaxed, just as the NAB codes have relaxed. Chairman Henry said. He reported that the FCC's own analysis of station logs showed that 40% of 134 stations recently before the commission for renewal violated the NAB radio code limit of 18 minutes of commercial time in one or more hours. Of these, 64% were full time stations, 16% were daytimers. There were also examples of "highly profitable metro- politan stations which have broadcast 21 to 26 minutes of commercials in prime listening hours," the chairman said. The concern shown by the congress- men and Governor Collins about the FCC seeking to change the face of American broadcasting was amplified by Richard D. Smiley, owner of kxxl Bozeman. Mont., and president of the Montana Broadcasters Association. Mr. Smiley charged that the com- mission is "by design" taking over legis- lative duties from Congress and said some FCC officials "seem to be enam- ored by the idea of controlling the mass broadcast medium. When I say control, I mean absolute control." Representative Harris addressed this subject in a quiet, emotion-filled voice. "'There have been efforts made by the commission, different commissioners, I know for the last 20 years, to change things, to devise new ways to use a certain authority they have interpreted as given [to them]. . . . The Congress is not provoked to take action except under strained circumstances. But I recall that these circumstances devel- oped and we came up with the Mc- Farland acts . . ." which were "bitterly opposed" by commissioners because "it interferred and put some limitation on some of the actions taken by the com- mission." The acts "went too far." Representa- tive Harris continued. "But that was because the Congress was provoked to take some action in view of what was being imposed on the industry itself." Similarly, he recalled, the commission tried to assume legislative authority by okaying a pay TV experiment in the 108 largest markets, but Congress re- sisted. He warned the commission, six of whose members were present at the congressional hearing (Commissioner Rosel H. Hyde was delivering a speech in Florida), that "in my judgment I think the commission should be exceed- ingly careful . . ." and should seek changes through "the regular, estab- lished way. If the Congress and the general public feel that it is good policy and ought to be done . . . there are ways to get to it." The congressman also advised the commission not to give too much weight to complaints (Chairman Henry said the FCC had received about 2.500 com- plaints on commercials in the past year). He also said harsh rules could hurt the innocent and "I don't know if it is best to get at violators by penalizing everyone at once." Commissioner Lee Loevinger said enactment of the Rogers bill would also prevent the FCC from later requiring educational stations not to carry com- mercials. Chairman Henry denied charges that FCC's Max Paglin Chairman Henry Commission sticks to its planned action. BROADCASTING. November 11. 1963 43 FCC commissioners and staff members listened to criti- cism of the FCC's proposed rulemaking on commercial length and frequency last week. Shown at the hearing (l-r): Joel Rosenbloom, special assistant to the chairman; Commissioners Frederick W. Ford, Lee Loevinger, Robert T. Bartley, Kenneth A. Cox and spectators. Commissioner Robert E. Lee was elsewhere in the audience; Commis- sioner Rosel H. Hyde was speaking in Florida. an FCC rulemaking would open the door to regulation of programing, but broadcasters said such action would do that and more — it would also open the way toward federal rate setting. Broad- casting, they chorused, is not a common carrier. Governor Collins stressed broadcast- er concern that control of commercials "could well mean control of the broad- caster himself, and hence of what he broadcasts." NAB Codes Defended ■ Broadcasters "recognize that there is a need for ad- vertising improvements," the NAB president continued. But the way toward betterment is through competition and self-regulation, he said. Taking issue with Chairman Henry's contention that the codes have been progressively relaxed, Governor Collins said that they "have been materially strengthened in all respects." He cited the establishment of code offices in Peter B. Kenney NBC's opinion 44 (BROADCAST ADVERTISING) Hollywood (1959) and New York (1960) and said the codes "go far be- yond any provision that the Congress could constitutionally enact into law, and certainly beyond any rule that the FCC or the Federal Trade Commission could practically or lawfully ad- minister." Neither the codes nor their enforce- ment are perfect, Governor Collins said, but they "are the strongest volun- tary self-regulatory effort being made in the whole of American private busi- ness." They are under constant review, he said. The congressmen showed particular interest in the presentations of individ- ual broadcasters, especially those from smaller communities. Kenneth E. Duke, kddd-am-fm Dumas, Tex., spoke for the smaller market broadcaster whose "future is in the broadcasting business, good or bad." The FCC pro- posal would not only limit his income but his right "to choose how I can operate my station, so long as I operate in the public interest. . . . The proposed rule will choke off my future potential earning power," he said. Leo Hackney, president and general manager kgvl Greenville, Tex., noted his market's dependence on the cotton crop and said his station runs almost as much advertising in October as in Janu- ary and February combined, and almost as much on Thursday and Friday as the rest of the week combined. Similar problems apply to many broadcasters, he and other witnesses pointed out. Network support tor Representative Roger's bill was supplied by ABC, CBS and NBC in comments which largely repeated their earlier FCC filings (Broadcasting, Oct. 7). ABC argued that FCC limitations would be both a breach of the right of free speech and "too hard and fast" to be "sound public policy." The network appealed to the subcommittee to forbid FCC interference with commercial time by amending the no-censorship provi- sion of the Communications Act instead of that portion which deals with the general powers of the FCC, as the Rogers bill would do. Peter B. Kenney, NBC Washington vice president, supported the proposed House legislation as a needed slap on the FCC's hand. Mr. Kenney also noted that "less than 1%" of the network's mail complains about commercials. "Each individual licensee," he said, must make its own determination on number and frequency of commercials. The FCC's proposed rulemaking, Mr. Kenney charged, would "supersede" the NAB codes and "make self-regulation academic in the field of time standards for broadcast commercials." Mr, Kenney denied Chairman Hen- Kenneth E. Duke Small market viewpoint BROADCASTING, November 11, 1963 ED SULLIVAN SUCCESS NOW HOLIDAY TV SPECIAL Choose the troupe that set an all-time record for mail response on The Ed Sullivan Show . . . Podrecca's Piccoli Theatre. After an entire show was devoted to these magnificent marionettes from Italy, Sullivan wrote: 'The appearance of your puppets ... on our program still holds the all-time record of 130,000 pieces of mail from delighted viewers ... I think you should stress this to all possible sponsors. ..." A refreshingly new show, available for the first time in a superb one-hour color film with Dick Clark as host. See for yourself. Write or phone now for an audition print. Other audience-building films available from Triangle include "Frontiers of Knowledge," and in color, "This is America" and great motor racing films such as Sebring. Riverside, Road America 500 and others. TRIANGLE STATIONS PROGRAM SALES TRIANGLE PROGRAM SALES • 320 PARK AVENUE • NEW YORK 22, N.Y. • 21 2-HA-1-2770 nprPATrH rv tmf PAnm.TFirw^mN n i w i q in n nr tp.am^ip piiri ipatiomq [mp ry's contention that the commercial situation is "deteriorating." He pointed instead to the considerable changes in broadcasting which have evolved over the years. One of the most significant, he said, is the greatly decreased number of fully sponsored programs in radio and TV. He also cited the parallel increase in spot advertising. The subcommittee also was interested in the question of commercial loudness, and Mr. Kenney noted that the FCC is studying the issue. "Sponsors feel that if a fella's going to be soothed to sleep by his program," Representative Rogers interjected, "he ought to at least wake up for the commercial." Payson Hall, president of Meredith Broadcasting Co., pointed out Con- gress's repeated reluctance to give the FCC power to limit commercials, going back to 1928. The commission's excur- sion into regulation, as its proposal on advertising would be, "is in fact legis- lating," Mr. Hall said. This "trend of thought at the commission is all the more disturbing" because of the Omaha inquiry led by Chairman Henry. That inquiry, "like the attempt to regulate commercials, is an attack on profits, a penalty placed on success and an attempt by government to influence So good to be with. . . 1-1-3 WE ' Good things go together-good company, good music, dependable news-on radio 1-1-3. Detroit's good music station . . . One of a series in Detroit newspapers and Adcratter. W-CAR Representation: AM Radio Sales competition," he said. Meredith Broad- casting is licensee of, among other sta- tions, wow-am-fm-tv Omaha. Representative Cunningham said something should be done about Chair- man Henry, "that mischievious young man. . . . We should take him by the hand and keep him out of mischief," he said. If Congress doesn't stop the FCC, enactment of its commercial proposal "would open a Pandora's box" of troub- le, warned W. M. Jones, wchj Brook- haven, Miss., and president of the Mis- sissippi Broadcasters Association. John Coyle, president, kvil-am-fm Highland Park (Dallas), pointed out the importance of broadcasters, acquainted as they are with the day-to-day needs of their communities, deciding such ques- tions as commercial length and frequen- cy on their own stations. "You can't really know what's going on locally unless you live there," he said. He also referred to response to a kvil editorial on the issue (see above). Marshall H. Pengra, part owner and general manager, kltv(tv) Tyler, Tex., said the essence of his objection to the proposed rulemaking could be expressed in the line from a familiar commercial message: "Mother, please, I'd rather do it myself." Georgia was represented by the presi- dent and a past president of the Georgia Association of Broadcasters. Raymond E. Carow, GAB president and general manager of walb-tv Albany and wjhg- tv Panama City, Fla., iterated the contention that broadcast regulation Mr. Coyle KVIL gets support The mayor of Dallas, city coun- cilmen and other responsible citi- zens have re- sponded favor- ably to a KVIL Dallas editorial that asked wheth- er "a federal agen- cy or the management of kvil" should decide kvil editorial, com- mercial and programing policies, John Coyle, president, reported last week. Mr. Coyle, in Washington to testify at a congressional hearing on regulation of commercial time limits (story this page), said more than 60 persons had written the station urging him to testify against federal regulation; two fa- vored it. The kvil editorial noted that Mr. Coyle would be testifying on the matter and that he wanted to know how its listeners felt about the matter. 46 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 Mm that a the k*r to on-the-spot wflsn Crack- BLAIR TELEVISION Unbeatable Promotion and Marketing P market roonh service developed by Bib l*rj to test the effectrvmew of then tdnmunt -or h«T used TMP And others are t» Based on More- aod-after surveys and m Rn iae«acel9S7. TMP has already *rar>plnhed que doer • new product, tnt the =ipKt cf copy. a to hrip the advertaer pen point ho tales tti needs and methodi Acd as representa- crors. BI»t knows their ewrkrtmt areas hand, and know ho* to nuke ipot letevy- or any advertaer who .jualmes. the Blair earth Department will develop a umpte iweied And »e will help select the neccs- Kbedulcs aad choose the best method of -.t--- . —.-5 ■ A :.-<: rscfc* c-i-p-. .i-,::-*:.v — ;..-r i^H checipackagcigappea;. ,a£ ^ ^^^^^ BLur developed TMP because, ji 1 Television Research Department will be happy to show you how you may qualify for TMP and how it cae - FbetJiJorrdtoyourrrtaritetcat(oalj. BLAIR TELEVISION Unbeatable Market Research Service It'i not too easy to tpectfy. Basically Specs*! Pro pecti a Blair » sprcuLmd effort to been ired problems ■.-rth ipecial [ratiies of eitep- rjonal local appeal available for sponsorship. euif to their scat logical c EC air Special Projects does not St the 1 ailed established programming parterre > (T. that Seattle Co mmi^r.-ty. The program. "Loc Cargo", triggered * 1 10 000 000 Bond Issue by the city to improTe the docks. This iougisative development of ipecial- ued pcfynmiiai a only part of the project — selling programs of tha type reo/jJes creative feUing i=d ban) work, and that's where FVat Special Projects Cakes over It a an additjonjl lellir.i force designed to influence the men who ire behind EMfceOPf. acid media ptarirung Has Special Projects y200«l interest. City -by -city lationally broadcast J appeal: I a market-by -market k Ralph Allrud or Ear! Thomas about Special Projects products. As an dl'jsrration. consider a national brand- name bread, successful nearly every- where efac (hat couldn't crack the New Orleans BLAIR TELEVISION Unbeatable Special Projects Try us and see. BLAIR TELEVISION BROADCASTING, November 11. 1963 47 Marshall Pengra Wayne Kearl Jim Terrell Part of the eight-man Texas task force. Jack Harris Major market viewpoint should be "by the market place and not by the federal government." H. Randolph Holder, president and general manager of wgau-am-fm Ath- ens, Ga., and a past president of GAB, restated the theme that the ad limits would probably put many small sta- tions out of business. E. L. Byrd, president of the Mich- igan Association of Broadcasters and general manager of wils Lansing, said the extremely varied conditions under which stations operate would mean that "each case would have to be considered and evaluated separately." John Hopkins, president and general manager of kcop(tv) Los Angeles, supplied an affidavit that kcop "has not received over four letters in the past year" on overcommercialization. Mr. Hopkins summarized his argument by stating that the FCC judges overcom- mercialization through its analysis of renewal applications and said no further control is needed. Wayne Kearl, general manager of kens-tv San Antonio, Tex., noted that broadcaster self-regulation is a continu- ing dialogue which is always taking changes into account. "It would be a serious mistake," Mr. Kearl said, "to change this continuing process into a frozen design, as the FCC in effect pro- poses." Joseph P. Dougherty of wpro-am- fm-tv Providence, R. I., and president of the Rhode Island Broadcasters Asso- ciation, showed that radio stations in Providence already suffer enough prob- lems without commercial regulation by the FCC. The agency's own figures re- veal that in 1950 the area had nine sta- tions averaging a profit of $45,000 each. In 1960 the number of stations had climbed to 13, but profits had changed to loss — an average loss of $17,000 per station, Mr. Dougherty said. Jack Harris, general manager, kprc- am-tv Houston and president of the Association of Maximum Service Tele- casters, said the FCC's proposal would "impose restrictions on broadcasters'" that "would not only be unfair, but could eventually strangle the broadcast industry." By the time the FCC could "react to changing conditions," he warned, "there might only be time to attend the burial of some of the pa- tients." Mr. Harris ridiculed the FCC's ref- erence to 2,500 complaints on com- mercials. "Stated another way, it is one complaint for each 270,000 broadcast receivers in the hands of the public," an "infinitesimal sample." He recalled Commissioner Robert T. Bartley's op- position to the commission proposal — "an irritating act of futility." The Texan also suggested that the subcommittee examine the language of the Rogers bill to close "possible loopholes" for means left to the FCC to carry out its purpose through routes other than rule- making. Other broadcasters who appeared in- cluded Morton H. Henkin, ksoo-am-tv Sioux Falls, S.D., and president of the 48 John Hopkins Raymond Carow Joseph Dougherty More broadcast opposition to FCC plans. (BROADCAST ADVERTISING) Morton Henkin Payson Hall Group owner opinion BROADCASTING, November 11, 1963 BUT... WKZO-TV Keeps 'Em Awake in Greater Western Michigan! More people sit up nights with WKZO-TV than with any other Michigan station outside Detroit. See XSI (March '63). It credits WKZO-TV with delivering 39 % more homes than Station "B," 7:30-11 p.m., Sunday through Saturday, and with 48^ more from 11 p.m. to 1 a.m. We have the day people, too. ARB (March '63) shows 75% more bright-eyed ones watching WKZO-TV than Station "B" from 9 a.m. to noon weekdays. Let Avery-Knodel give you the whole dreamy story of this wide-awake outlet! And if you want all the rest of upstate Michigan worth having, add WWTV. WWUP-TV, Cadillac-Sault Ste. Marie, to your WKZO-TV schedule. A 15-year-old girl yawned continuously for five weeks in 1888. WKZOTF 100,000 WATTS • CHANNEL 3 • 1000' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives 49 WKZO-TV MARKET COVERAGE AREA • NCS '61 Rating projections are estimates only, subject to any dejects and limitations oj source material and methods, and may or may not be accurate measurements oj true audiences. WKZ0 KALAMAZ0O-BATTLE CREEK WJEF GRAND RAPIDS WJFM GRAND RAP I DS-KALAMAZOO WWTV-FM CADILLAC TELEVISION WKZO-TV GRAND RAP I DS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY / WWUP-TV SAULT STE. MARIE K0LN-TV/ LINCOLN, NEBRASKA /U IK-TV GRAND ISLAND, NEB. BROADCASTING. November 11. 1963 ANOTHER VALUABLE ADVERTISING OPPORTUNITY ON WNBC-TV N EW YORK Delivers a top morn- ing audience at at- tractive new rates for both one-time and multiple spots, as well as economical part sponsorship. HERE'S HOW IT WORKS YOU BUY any number of :60 commercials, for as little as $210 (5 x/wk) or $250 for a single spot ... or invest in quar- ter hour sponsorship for $487 (end rate). YOU GET a most sizable audi- ence of both children and adults in this 9-9:55 AM, Mon- Fri period. PLUS the persuasive selling power of a live, lively local show that was extended from 30 to 55 minutes literally "by popular demand." IT GIVES YOU MORE FOR YOUR TELEVISION DOLLAR Ask your WNBC-TV or NBC Spot Sales Representative for complete details. WNBC-TV NEW YORK South Dakota Broadcasters Association; and William S. Morgan, knor Norman, Okla., and president of the Oklahoma Broadcasters Association. Congressmen who made separate statements included Representative Kenneth A. Roberts (D-Ala.), who said the commission "is reaching ... to make the broadcaster more amenable to its dictates"; Representative Graham Purcell (D-Tex.), a sponsor of a bill identical to the Rogers bill; Representa- tive W. Henry Harrison (R-Wyo.), who delivered a statement for the Wyoming Broadcasters Association that stressed the danger of the FCC proposal to broadcasters, serving widespread areas that rely almost entirely on broadcasting for news and other vital information, and Representative John O. Marsh Jr. (D-Va.). Concern over costs and advertising effectiveness, the search for creative talent and the emergence of the expand- ing Negro market dominated discus- sions at the three-day annual eastern conference of the American Association of Advertising Agencies in New York last Wednesday through Fridav (Nov. 7-9). Thirty-seven speakers and panelists participated in 10 events during the conference. During a special keynote session for all member agency person- nel, a panel of scholars, consultants to industry and spokesmen for consumer interests discussed ways in which psy- chology, economics and sociology could play roles in advertising. The Negro Area ■ One of the most significant aspects of the conference was the attention devoted to the Negro market. An entire session was devoted to this subject last Friday and during an earlier panel, one speaker, David B. McCall, vice chairman and creative director. C. J. LaRoche, said the Negro group represents one of three major areas in which "advertising may find its most able and brave leaders for tomor- row." Stressing that there is a need for young creative talent, Mr. McCall sug- gested that the void can be filled by qualified Negroes, by top-flight students in colleges and graduate schools, and by the "outcasts of civilized school life — the dropouts, the dreamers, the rational kooks." "I often think what a matchless copy- writer James Baldwin would have made," Mr. McCall observed. "Brilliant. Lucid. Impassioned. Unfair. Committed. Arrogant. Baldwin is almost the sum E. L. Byrd State association spokesman total of the good copywriters I have observed. He would have been hell to get along with, but my, oh my, what campaigns he would have turned out." Mr. McCall also urged that agencies seek out the brilliant students from law schools, the classics scholar and winner of scholarships in painting. He stressed, too, that agencies should not overlook the "outcast" group, consisting of school dropouts and "dreamers." He pointed out that many from this group already have made their mark in adver- tising, and mentioned the following as not having completed college — consult- ant James Webb Young, Rosser Reeves of Ted Bates, Emerson Foote, of Mc- Cann Erickson, Norman Strouse, of J. Walter Thompson, and Raymond Rubicam, one of the founders of Young & Rubicam. The Negro market was explored by Michael J. Donovan, vice president and media manager of BBDO, at a ses- sion scheduled for last Friday. He paid particular attention to media con- siderations and concluded that, at pres- ent, only Negro radio can compete efficiently with the non-Negro media. Mr. Donovan reported that the Negro obviously is represented in the audiences of all general media. With respect to television and radio, Mr. Donovan said they both are powerful media to reach the Negro, but indicated research is needed to ascertain more about the Negro programing taste. Profit Or Pandemonium ■ In a panel discussion of new product development titled "Profit or Pandemonium," Donald Armstrong, senior vice president, J. Wal- ter Thompson, called for delegation of authority in new product decisions to 4A'S COVER AD SPECTRUM 'Top students, qualified Negroes, outcasts' considered best sources of young creative talent 50 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 If you're conducting a radio campaign in Los Ahgeles ...be sure to play to all of the audience! KFAC's huge audience is unique! It's a mature, intellectual audience which clearly enjoys the finer things in life. It's an audience which is better educated, earns more, and occupies higher positions in the business and professional world. There's one good place to talk to this audience. Just one. KFAC* "And if you must buy cost- per- thousand . . . check the latest Pulse! Radio 1330/fm 92.3 KFAC <*ft THE MUSIC STATION FOR LOS ANGELES 5773 WILSHIRE BOULEVARD, LOS ANGELES 36, CALIFORNIA • WEbster 8-0161 Represented nationally by G. P. Hollingbery Co. COMMERCIAL PREVIEW: Eastern's push for winter tans Eastern Air Lines, New York, starts a new TV spot campaign today (Nov. 11) in prime and fringe time on more than 15 stations in five ma- jor markets. Its theme points up the "wonders" of Florida for a winter vacation, and of course, air travel. For the campaign — which will in- volve an estimated $800,000 in the initial two-month thrust — Eastern will use two "names," humorist Sam Levenson and sports announcer Bud Palmer. Fletcher Richards, Calkins & Holden, New York, is EAL's agency. Eastern will run (six one-minute and six 20-second commercials were taped) several spots weekly in prime and fringe time in New York, Bos- ton, Philadelphia, Washington and Chicago. In New York alone, for example, the schedule will have spots running at the weekly frequency of about eight spots on wor-tv, four or six on wabc-tv, several on wnbc- tv and wcbs-tv, five or six on wnew- tv. Also included in the campaign are announcements on the Tonight and Today shows on NBC-TV. Three one-minute commercials feature Mr. Levenson as a "spectator sportsman" who gets his exercise watching porpoises being fed at Mi- ami's Seaquarium or Indians wrest- ling alligators. Mr. Levenson por- trays the person who gets most pleasure out of just soaking up the Florida sun. Mr. Palmer taped three commercials, one each on golf- ing, water skiing and fishing. Themed in all the commercials: "Be the man with the Florida tan," and of course by flying to Florida with Eastern. Location Taping ■ Portions of the commercials were taped over a four- day period on location in Miami and interior scenes at Videotape Center in New York — Videotape handled the commercials, while Sy Frolick, the agency's director of radio and tele- vision, was producer. Tom Mullen, assistant advertising director at East- tern, represented the client on loca- tion. Eastern's push is to expand its Florida "market" and also will fea- ture Sam Levenson and Bud Palmer in its print and radio advertising. In addition to its "Flite Facts" (an- nouncements every hour on the hour on 10 stations in the major Eastern Air Lines cities), Eastern has a line- up of about 60 stations carrying the radio spots. Sun-loving Sam Levenson gets a reservation and enjoys exercise while in flight. advertising agencies. As "custodian of the consumer," he said, the agency is apt to be a better judge of psychological factors which affect the marketing success of a new product than is the client who originates the new product idea. Mr. Armstrong suggested a decision- making role for the agency in the new product area before such products reach the test marketing stage. He noted that new product ideas which are pre- sented to agencies for further develop- ment are often not carried through to the point of practical application by those who conceive them. He said that a check on new product activities made at one point this year showed 80 such projects either in the planning or test marketing stage at IWT. Mr. Armstrong also pointed out that agencies seldom, if ever, receive com- 52 (BROADCAST ADVERTISING) pensation as such for their new product services. In discussing key financial problems in the advertiser agency relationship, Philip H. Schaff Jr., chairman of the executive committee, Leo Burnett Co., noted there has been a general trend upward for agency operating expenses since 1950. In that year, operating ex- penses (exclusive of U.S. income taxes) were 91.6% of agency gross income; they rose to a peak in 1958 of slightly more than 95%. In 1962, they amounted to a little over 94%, accord- ing to Mr. Schaff. (The basis of his figures was the annual studies of ad- vertising agencies' costs and profits conducted by the 4A's.) Mr. Schaff also reported on a study made recently by Burnett on the cost to the agency of helping clients develop new products. This was the cost borne by Burnett from the time it received the assignment until the first ad or commercial ran in test markets. In this study, he said, the lowest total cost for a single product was $40,000. The highest was slightly over $200,000. "How long did it take the agency to get back its investment before it started earning money?" Mr. Schaff asked. "The shortest time among the products studied was 24 months from the start of the assignment to the break-even point. Most of them paid out by 36 months." One of them took over five years. Dr. George Katona, program direc- tor, Institute for Social Research. Uni- versity of Michigan, stressed that in the current mass consumption society with a multiplicity of brands and makes, repetition in advertising plays a role. But he warned that "persuasion without explanation" may backfire. BROADCASTING, November 11, 1963 me in the f back row?" 1 \ /\ ■ ■ "loud and clear, you big beautiful new KREM-2 tower" Listen. There's been a towering change in the Spokane picture. KREM-TV this season delivers every TV-living room in the rich Inland Empire market. To do it, we invested three quarters of a million dollars in new facilities; a soaring 940 foot tower, mounted on top of Power Peak, six miles south of Spokane. Now, the KREM-TV signal reaches it all. North of the Canadian line to Oregon in the South. East to the mountains of Montana, West to the Cascade range. Over a quarter of a million families. . . . many thousands of them receiv- ing KREM-TV for the first time. The situation demands a fresh look this season at your Spokane television buys. ABC came up with the pro- grams. We came up with the tower. The Blair man will come up with the avails. -TV SPOKANE, WASHINGTON A CROWN STATION KREM-TV Spokane - KING-TV Seattle - KGW-TV Portland BLAIR TELEVISION 1 ... No opposition seen to Elman, Reilly— yet FTC NOMINEES HAVE ROUTINE SESSION AT HEARING The Senate Commerce Committee conducted a brief hearing on the quali- fications of nominees for the Federal Trade Commission Tuesday (Nov. 5), but held off final action. Nominees often are confirmed at executive sessions held immediately after hearings, but none was held Tuesday. It was expected the committee would meet soon, probably this week. Except for some pointed questions on wiretapping, John R. Reilly, 35-year- Commissioner Elman Back for another FTC term? old Justice Department official and a Democrat, enjoyed a routine session. Commissioner Philip Elman, a Re- publican named to the FTC by Presi- dent Kennedy in 1961, was renominated last month for a full seven-year term and merely went through the formality of being present. Endorsed by both the Republican and Democratic senators from Maryland, his home state, Com- missioner Elman was excused without questioning. He has made a reputation as a frequent dissenter on the FTC, and for a while this fall there was specula- tion President Kennedy would not re- appoint him. Senators Howard Cannon (D-Nev.) and Strom Thurmond (D-S.C.) asked Mr. Reilly about his understanding of wiretapping policies of the Justice De- partment. He heads the executive office for US. attorneys and is assistant to the deputy attorney general. Senator Cannon said after the hear- ing that it was obvious that Mr. Reilly was not familiar with laws governing wiretapping and that he had instructed the committee staff to write the attor- ney general to determine Justice's policy. Mr. Reilly had testified that he had no personal knowledge of wiretapping in the department, but said he under- stood wiretapping was legal as long as information thereby obtained was not divulged. Senator Cannon cited an instance where taps on telephones in Las Vegas hotels had been traced to an office Mr. Reilly A new face at the FTC? leased by the Justice Department. "If wiretapping is illegal for an individual," Senator Cannon said, "it certainly is illegal for the Justice Department." Business briefly . . . The Miller Brewing Co., Milwaukee, through Mathisson & Associates, that city, has purchased sponsorship in NBC-TV's Espionage, starting Jan. 15. The program is broadcast Wednesdays (9-10 p.m. EST). Beech-Nut Baby Foods, through Ben- ton & Bowles, New York, has pur- chased sponsorship of the special ABC News Reports program on the Fischer quintuplets — scheduled for Nov. 17 (10:30-11 p.m. EST). John Hancock Mutual Life Insurance, Boston, through McCann-Erickson, New York, has purchased an alternate- week quarter hour in NBC-TV's Hunt- ley-Brinkley Report beginning in Jan- uary. Schick Inc., Milford, Conn., through Norman, Craig & Kummel, New York, has purchased sponsorship in NBC- TV's Today through mid-December. Four advertisers have purchased spon- sorship on NBC-TV programs to be broadcast during the fourth quarter of 1963 and the first quarter of 1964. The sponsors and their shows are: Canada Dry Corp., through J. M. Mathes, New York, Sing Along With Mitch, The Richard Boone Show, Espionage, Inter- national Showtime, Temple Houston, The Lieutenant and NFL Highlights; The Pillsbury Co., through Campbell- Mithun, Minneapolis, International Showtime, The Lieutenant and Temple Houston; Maybelline Co., through Post- Keyes-Gardner, Chicago, The Lieuten- ant and Espionage and the Gillette Co., through Maxon, Detroit, The Joey Bishop Show and The Eleventh Hour. ABC-TV rings up $8 million in sales ABC-TV last week announced new and renewed prime-time sponsorship business representing over $8 million — most of the orders for programs during the first quarter of 1964. The network's continuing clients in- clude: the American Tobacco Co. in The Jimmy Dean Show, Brown & Williamson Tobacco in Charming, Kaiser Jeep Corp. in The Greatest Show on Earth, Procter & Gamble in Burke's Law and the Block Drug Co. in The Price Is Right. Block Drug also purchased new sponsorship in Wagon Train, The Fugitive and Burke's Law. Norwich Pharmacal increased its al- ready scheduled sponsorship in The Jerry Lewis Show, Breaking Point, Wagon Train, The Fugitive and The Outer Limits and signed for new spon- sorship in Charming and Arrest and Trial. Other new sponsorships are: Schick Safety Razor in Combat and The Outer Limits; Beecham Products in The Outer Limits and Wagon Train; and Gillette in Arrest and Trial, Outer Limits, Wagon Train and Burke's Law. Rep appointments . . . ■ Wdrc Hartford, Conn.: Metro Radio Sales named national representative, ef- fective Dec. 1. ■ Klub Salt Lake City: Savalli/Gates Inc. named national representative. Champion Oil buys 'Line' Champion Oil and Refining Co., Fort Worth, has signed to buy one-minute participations in Official Films Inc.'s Battle Line series in 15 markets in Okla- homa, Nebraska, Kansas, Minnesota, Iowa and North and South Dakota, it was announced last week by Charles 54 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 WB EN-TVs 2 full hours to sell the families of Western New York The Western New York market has over 1.3 million families who spend almost 6.5 billion dollars at the retail level. 4:30-5 pm family fun LEAVE IT TO BEAVER first re-run of this popular network show This is worth looking into if you've got a product to sell. While you're looking, look at this new line-up of family programming on WBEN-TV. Low cost participa- tion and spot rates make it a bargain buy. How good? Ask Harrington, Righter and Parsons, our nation- al reps. They'll fill you in on our "focus-on-the-family" TV fare. 5-6:15 pm family film fare! The 5 O'CLOCK SHOW top films including new Screen Gems package 6:15 to 6:30 pm news-weather-sports HEADLINES 4~ *"* are the most comprehensive ____/ round up of local news and events with local TV favorites Van Miller and Chuck Healy WBEN-TV affiliate of WBEN radio the Buffalo Evening News Stations BROADCASTING, November 11, 1963 So King, vice president in charge of sales for Official. The agency is Tracy-Locke Co., Dallas. The stations have not been designated since time has not been cleared in all markets. Mr. King indicated that Offi- cial expects to have full clearance with- in the next few weeks. Official recently completed another regional transaction on Battle Line with Pacific Gas and Electric Co. for full sponsorship in seven California markets. Alexander Film Co. sale is revealed The sale of Alexander Film Co., Colorado Springs commercial producer, to a four-man group headed by Alex- ander's president, Keith Munroe, was announced last week. Sale price of the 45-year-old firm was reported between $2 million and $3 million. The buyers, in addition to Mr. Mun- roe, are Cortland S. Dietler, Denver oil man; F. M. Late, San Angelo, Tex., Chevrolet dealer, and J. A. Oleson, Sterling, Colo., oil man and rancher. The sellers were not identified. J. Don Alexander Sr., who co-founded the company, died in 1955. His brother, Don M., and two sons, J. Don Jr. and John H. were affiliated with the firm. Mr. Munroe, who will remain presi- dent of the new corporation, also an- nounced the election of three new di- rectors, certain new officers, and the formation of Alexander Film of Can- ada Ltd., a wholly owned subsidiary. Elected directors were Messrs. Diet- ler, Late and Oleson. Mr. Dietler is chairman of the board and chief execu- tive officer; Mr. Oleson, executive vice president; Mr. Late, vice president, and F. W. Marting, vice president and con- troller. Mr. Munroe, who joined the firm in 1957, was named president six months later. Alexander employs about 200 at its 26-acre Colorado Springs studio and has sales offices in New York, Chicago. Detroit, St. Louis and San Juan, P. R. Pulse to syndicate QPD based on pilot study The results of a Cleveland pilot study conducted by The Pulse Inc. with a new qualitative, personally placed diary have encouraged the audience measurement firm to syndicate the re- search method. The "highly gratifying" Cleveland experiment found a return of 86% of the data sheets placed and 75% of all attempted placements. The QPD — an acronym for its description; qualitative, personally placed diary — also was col- lected personally in the Cleveland test, but The Pulse will in the future discard A helping hand to TV The hand that guides the toy doesn't necessarily buy it. That is why Kiddie City, with 16 toy centers in the Philadelphia area, is using radio and newspaper in addition to TV in a pre-Christ- mas drive. "Toy advertising on TV helps the child decide what toy he wants; but radio and news- paper will help sell the parent on Kiddie City as the place to buy that toy," President Leonard Was- serman said last week. Accordingly, the $100,000 two- month campaign includes a schedule of 80 spots a week on wip, wcau and wibg, all Phila- delphia, backed by full-page ads in three local newspapers. "Sup- plementing" this effort, according to Michael Schwartz Associates Advertising, Philadelphia, account agency, is a weekly 15-minute program on wrcv-tv that city. the personal collection as unnecessary. The data sheet is broken down to show, in addition to TV audience quantity, viewer's age, sex, family size, family in- come, age groups of children and view- er consumer trends. Chicago Dodge dealers join in all-media push Dodge dealers of the greater Chicago area last week announced the forma- tion of new metropolitan advertising committee to place a record local dealer budget of $150,000 for advertis- ing in a special five-week campaign to support the national Dodge factory- placed advertising. About 40% will go for TV and radio. Two even larger flights are planned later. The Chicago Dodge dealers have never before joined for such a large local promotion. But the venture was precipitated by the recent record break- ing sales drive of the Detroit Dodge dealers who also used heavy broadcast schedules. The Chicago dealers addi- tionally cited the current high sales momentum of Dodge, which last year broke all previous totals. Dodge's na- tional agency, BBDO, is representing the Chicago dealers. Agency appointments... ■ Sea Breeze, Pittsburgh manufacturer of multi-purpose antiseptics and toilet- ries, has named Ketchum, MacLeod & Grove, Pittsburgh. ■ Air France, without an agency since BBDO resigned the account in mid- August, has appointed Fuller & Smith & Ross to handle the American market. Air France's announcement that crea- tive work would be done in Paris rather than in the U. S., reportedy prompted BBDO's resignation. Billings are esti- mated at $1 million-$1.5 million. ■ Spring Air Mattress Co., Chicago, has named Arnold & Co., Boston, to han- dle all advertising. Spring Air will use radio and television extensively in a major promotion to begin in early 1964. TvB to introduce film at membership meeting "Heart Beat," the Television Bureau of Advertising's new half-hour color film presentation, will be shown for the first time at the bureau's membership meeting in Chicago Nov. 19-21. The film is a qualitative rather than statisti- cal study of television commercials. Motion, image, time, space and sound are examined in the presentation as aspects which lead to emotional involve- ment in a viewer's perception of a TV commercial. The film documents pro- duction techniques. On Nov. 20, TvB also will hold its third annual sales managers meeting, al- so in Chicago. Among the speakers scheduled are Dr. Seymour Banks, Leo Burnett vice president, and Dr. Ken- neth McFarland, consultant to General Motors. Toro '64 mode! mowers will get TV spot push The Toro Manufacturing Corp. has planned an extensive television spot campaign in the U. S. and Canada to promote its 1964 line of power lawn mowers. The advertising program, through Campbell - Mithun, Minneapolis, is scheduled to begin with the first sign of spring grass. A spot campaign is being used to direct the advertising dollar where it will do the most for local deal- ers. The spots will be shown on more than 115 stations on week nights and weekends, with an eye to capturing the male audience. The spots will demonstrate the vari- ous models and features of the Toro line of mowers, and will tie in with display models to be used by local dealers. St. Louis agency merger Two St. Louis advertising agencies — Ridgway, Hirsch & French and Hart & Johnson — have merged retaining the name of the former agency. Jack Hart and Soulard Johnson, H&J president and vice president re- spectively, have been named vice presi- dent of RH&F, and their staff has moved into the Ridgway offices at 8012 Carondelet Avenue. 56 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963 "WHAT IS NBC REALLY AFTER?" Some observations by TV and radio editor Richard K. Doan, excerpted from the Sunday Herald Tribune of November 3, 1963 "Television's rage for ratings is possibly more feverish this fall than ever before. People in the business feel it, and can't particularly account for it "The upshot . . . has been a general blurring of any programming stand- ards other than the gauge of mass appeal as reflected in ratings of indi- vidual shows: the 'shares' of audi- ence they pull against other shows on the air at the same time; and the competitive standings of the net- works in terms of total homes reached . . . "The picture is distorted . . . "This (NBC) is the network that is currently making a solid effort to determine whether original anthol- ogy drama (dramatic series without continuing characterizations) can win enough audience to survive Madison Avenue's scalpels. "Five weekly hours— 'The Rich- ard Boone Show.' 'Suspense Thea- tre,' "Espionage. Bob Hope Presents' and "Show of the Week' — represent an immense gamble (by some spon- sors as well as NBC) to restore TV's so-called 'golden age' of original dramas — if indeed it can be revived. Nobody yet knows, including NBC's decision-makers. But everybody knows that such dramas hardly ever pull Top 10 ratings. "What is NBC really after, then? An NBC spokesman put it this way the other day: "As the critics know, or should know, a network can't pur- sue quality and diversity in its sched- ule and expect blockbuster ratings week after week. " 'NBC, believing that "it all be- gins at the typewriter," has enrolled the finest dramatic writers in the business this season for its original series. Among them are Robert Dozier. Rod Serling. Dale Wasser- man, Ernest Kinoy, Carson Mc- Cullers, Michael Dyne, Eugene Burdick, Howard Rodman, Paul Brickhill and Budd Schulberg. And we have freed these writers from the limitations of creating for con- tinuing series and their stars. Dra- matic license in good taste, we feel, is giving these writers new horizons of creativity. Many stars and agents have told us they feel NBC's renais- sance of original drama has "given the medium back to the adults'." "Is NBC. aside from this, really a second-place network? "Well, it is the network whose news and public affairs program- ming occupies more than one- quarter of its total time. (No rival can say the same.) "It is the network that threw off all its money-making commercials for one night to air an unprecedented three-hour civil rights special. "It was NBC that sparked last season's unusual excitements with the remarkable 'The Tunnel' and the color-filmed tour of the Kremlin. "It is NBC that presents the dis- tinguished 'Hall of Fame' dramas; that supports an opera company, five of whose productions will be seen this season; and that brings us the 'Telephone Hour' musicales which, for all their excellence, drag down the network's rating average. "It is NBC that has singlehand- edly pioneered color TV, to the an- noyance of its competitors . . . "The point is that we are in dan- ger of being engulfed altogether by the myth that what the Nielsen rater likes best is all that really counts. Last year, for example, NBC could claim close to 150 major awards for its programming— more than any other broadcast organization re- ceived. No awards, in case it needs to be pointed out, are made for Top 10 ratings." NBC Postscript: Of course we are not displeased at the findings of the Nielsen MNA report for the week ending October 27. The night- time average audience figures for all network programs, 7:30-1 1 :00 pin, were: CBS 18.7, NBC 18.5, ABC 16.1 . These are estimates pro- vided by the A. C. Nielsen Co. sub- ject to the qualifications BHH issued 1 MMM THE MEDIA New code director is Howard Bell COLLINS NAMES TRUSTED AIDE TO JOB THAT SWEZEY IS LEAVING Roy Collins dipped into the Na- tional Association of Broadcasters staff last week to pick a new director of the NAB code authority. The NAB president chose Howard H. Bell, who has been vice president for planning and development and a frequent companion of Governor Collins on trips and in Washington conferences. The selection of Mr. Bell as code director was approved by the asso- ciation's executive committee. Mr. Bell will assume the new duties Dec. I, but the appointment still is subject to the approval of the full NAB board which next meets in January. Governor Collins appeared before the executive committee Thursday (Nov. 7) with his intention to ad- vance Mr. Bell to the job being va- cated by Robert D. Swezey, and the appointment was announced that afternoon. The meeting had been called by Chairman William Quarton, wmt-tv Cedar Rapids, Iowa, to ex- plore the future direction of the codes and the relative responsibilities of the new director and the respec- tive radio and TV code boards (Broadcasting, Oct. 28). In calling the meeting, Mr. Quar- ton took exception to the position enunciated by Governor Collins at meetings of the code boards five weeks ago (Broadcasting, Oct. 7) and asked the NAB president not to appoint a new director until after last week's meeting. Following the executive session, Mr. Quarton said that matters were "'worked out to the satisfaction of all." He said there is a clear under- standing that the new director will answer to the code boards. Governor Future direction of the NAB radio and TV codes — and a new director to administer them — were the principal subjects of conversation in Washington last week as the NAB executive committee met with President Le- Roy Collins. The committee approved, subject to con- firmation by the full NAB board, the selection of Vice President Howard Bell (far r) as code authority director. At the executive committee meeting were (I to r) Presi- dent Collins; William Quarton, WMT-AM-TV Cedar Rap- ids, Iowa, chairman; James D. Russell, KKTV(TV) Colo- rado Springs; Ben Strouse, WWDC Washington, and Glenn Marshall Jr., WJXT(TV) Jacksonville, Fla. Richard Chapin, KFOR Lincoln, Neb., a committee member, was not present. NAB AND RAB FINALLY GET TOGETHER Will jointly make study to define ratings methodology It's now official. The National Association of Broad- casters and the Radio Advertising Bureau will conduct a joint study of methodology used in measurements of radio audiences. Final approval of the $200,000 endeavor was given last week by the NAB board, ending six months •of negotiations between the two or- ganizations. Approval for a joint study already had been given by the RAB board, which will meet in Washington tomor- row (Nov. 12) for a report on the progress made to date in the study of radio audiences. RAB already has taken several steps toward the project before it was certain the NAB would participate. In announcing the agreement last week, the NAB released terms as sent to its board members the previous week (Broadcasting, Nov. 4). The terms were listed in the form of a letter to RAB President Edmund Bunker and signed by Howard Bell, NAB vice presi- dent for planning and development, on behalf of Donald McGannon, president of Westinghouse Broadcasting and chair- man of NAB's Research Committee. The terms were worked out by negotiating teams headed by Messrs. Bunker and McGannon. Both RAB and NAB are to put up $75,000 for the study with RAB to raise the remaining $50,000 from outside sources. The re- search will be done in phases relating to the ultimate objective and would be re-assessed at the end of each phase. Either party has an option to drop out 58 BROADCASTING, November 11. 1963 Collins, in his presentation to the code boards, had expressed the view that the code authority director has ""vast powers to develop and initiate concepts far more dynamic than the cautious trails of the past." Grounds for Dispute ■ Mr. Quar- ton, in a letter to Governor Collins calling last week's meeting, said that "our code board members, backed by the NAB directors, are not going to give up their policy making author- ity to anyone. Whoever is appointed code director should know that." None of the NAB staff attended the executive committee meeting at which the NAB president made his command appearance. Later, how- ever. Mr. Bell and the NAB execu- tive vice president. Vincent Wasilew- ski, met with Mr. Quarton. Other members of the committee include James Russell, kktv(tv) Colorado Springs (TV board chairman): Ben Strouse. WWDC Washington (radio board chairman ) : Glenn Marshall Jr., wjxt(tv) Jacksonville, Fla. (TV vice chairman), and Richard Chapin. kfor Lincoln. Neb. (radio vice chair- man), who was not present for last week's meeting. Mr. Quarton is chairman of the combined boards. Mr. Bell will be only the second code authority director. The position was created by the NAB board in 1961 and Mr. Swezey was signed to a two-year contract at S40.000-per- year. His resignation, announced last summer (Broadcasting, Aug. 17), was to have been effective with the expiration of his contract Oct. 15. but he has stayed on at the request of the NAB president. Mr. Swezey and Governor Collins disagreed sev- eral times on specific code activities and their concepts of the duties of the director were at variance. In announcing Mr. Bell's appoint- ment. Governor Collins said that salary and other aspects of the new job will be worked out "with board collaboration and approval." A spokesman said that Mr. Bell would not be offered a contract and the salary would be less than that paid Mr. Swezey. Praise From Collins ■ Governor Collins praised Mr. Bell as "'a man of high idealism and intelligence. He has the courage of his convictions . . . and has vast experience in work- ing with both radio and television and I feel confident he will serve in this new position with conspicuous competence." "I look forward to undertaking this challenging assignment and shall strive in every way to merit this trust." Mr. Bell said of his appoint- ment. He joined the NAB in 1951 as assistant to the vice president for TV and became assistant to the presi- dent in 1954. He was made a vice president in May 1960. A native of New York, Mr. Bell is a graduate of the University of Missouri School of Journalism and holds a law degree from Catholic University, Washington. D. C. Be- fore joining the NAB, Mr. Bell worked at kjfru Columbia, Mo., and was sales promotion manager for wmal-tv Washington. When the NAB board established the post of code authority director, the duties were specified in the code regulations as: to maintain a con- tinuing review of all radio and TV programing and advertising, particu- larly that of subscribers: to act on complaints: to define and interpret the codes: to maintain liaison with government and private organiza- tions: to review and monitor; to reach conclusions and make recom- mendations to the code boards con- cerning violations of the codes; to recommend code amendments to the code boards. The duties of the two code boards include recommending amendments to the parent radio and TV boards; to consider appeals from decisions of the director and others. at the completion of each specific step without further obligation to contribute financially. With Vigor ■ "The object to be achieved would be to vigorously attack, in the most progressive way available to us, a solution to the problem of measuring individual radio listenership," according to the NAB letter to Mr. Bunker. "The overall effort would be approached by undertaking sequential projects, all of which would properly relate to the above objectives and ad- vance the project in that direction." The study will be directed and con- trolled by a steering committee consist- ing of not less than five members repre- senting each sponsoring organization. The steering committee would in turn select a chairman, not included in the 10 members "but involved in the field of broadcasting" and with a research background. Subcommittees of the steering group will be named to (1) handle the pro- fessional and technical aspects of audi- ence measurement, methodology and statistical research and (2) formulate overall policy for the study. Target for completion of the project has not been set. However, either party may withdraw if the study ''is permitted to become static or fails to progress. . . ." A spokesman said last week that ac- tual field work probably will not begin before the first of the year. Three mar- kets of various sizes are to be selected for extensive testing of methodology. RAB already has done some pretesting in New York City, which is expected to be used for the large market study. Audits & Surveys Co. has done the preliminary work for RAB and is ex- pected to play a role in the future studies. RAB expects to raise the ad- ditional S50.000 from advertising agen- cies and stations in the markets where the tests will be conducted, in return for the right to use the results. The NAB-RAB project will be sepa- rate from the extensive grading of re- search companies planned by the NAB's Research Committee and the affiliated Ratings Council. Part two of NAB fall meets to begin Broadcasters from the South and Midwest will gather in Nashville, Tenn., Thursday and Friday (Nov. 14-15) as the National Association of Broad- casters starts on the second half of its annual fall conferences. Just as at the previous four confer- ences, the threat of federal intrusion into the daily operation of radio and television stations will be the main topic of conversation both in formal panels and question and answer sessions. The Nashville conference will be held in the Dinkier-Andrew Jackson hotel. The formal agenda calls for broad participation by individual broadcasters with most sessions set up as panel dis- cussions designed to encourage ques- tions from the floor. A major change in the program from the previous four conferences is the substitution of a new problem at the Thursday afternoon TV session. For the first four conferences, dele- gates discussed an unidentified TV sta- tion in a four-station market which was having trouble with its network and a local advertiser. Objections were raised by the TV networks (Closed Circuit, Oct. 28 j and as a consequence the NAB substituted a new situation. NAB President LeRoy Collins will open the Nashville session with an in- formal talk, as he will at the confer- ences to follow in Fort Worth (Nov. 18-19), Denver (Nov. 21-22) and San Francisco (Nov. 25-26). NAB board member who will participate in Nash- ville include Lester G. Spencer, presi- dent-general manager of wkbv Rich- mond. Ind.: John F. Box Jr., executive vice president, wil St. Louis; Robert T. Mason, president, wmrN Marion, Ohio: Henry B. Clay, executive vice president, kthv(tv) Little Rock. Ark., and Robert BROADCASTING. November 11, 1963 5S Wright, president of wtok-tv Meridian, Miss. Mr. Mason, chairman of the all- industry radio committee to negotiate music licensing contracts, is the only broadcaster who will participate in all eight conferences. Mr. Mason will re- port on the activities of his committee which last week began negotiations with the American Society of Com- posers, Authors & Publishers (ASCAP) for new radio music performance con- tracts (see page 77). Rufus Jarman, radio-TV personality and author of A Bed for the Night, will address the Thursday luncheon. Mr. Jarman is currently a regular on the Arthur Godfrey CBS Radio pro- gram. Certain to be discussed in Nashville is the appointment of Howard Bell as director of the NAB code authority, announced last week (see page 58). Mr. Bell currently is NAB vice presi- dent for planning and development and will moderate a Friday morning panel on controversy. As chairman of the all-industry com- mittee to negotiate music perform- ance rights, Robert T. Mason, presi- dent of WMRN Marion, Ohio, is the only non-NAB staff member who is on the program for all eight NAB fall conferences. BPA announces seminar program schedule SAN FRANCISCO MEETING BEGINS NOV. 18 The Broadcasters' Promotion Associ- ation last week released its program to date for the eighth annual BPA Semi- nar, which starts next week (Nov. 18) in San Francisco. An opening session Monday morning will be followed by a discussion of broadcast promotion featuring Sterling Quinlan, wbkb(tv) Chicago; A. Dono- van Faust, wjrt(tv) Flint, Mich.; Rich- ard Block, Kaiser Broadcasting, Oak- land, Calif.; Charles Tower, Corinthian Broadcasting Corp., New York; John Sullivan, wnew New York; and Joseph Drilling, kfwb Los Angeles. Keynote speaker at a luncheon Monday after- noon will be Jack Webb, head of War- ner Bros. TV operations. Monday afternoon activities will also include a discussion on presentations made to agencies on behalf of stations. Participating in this event will be Dean Linger, Corinthian Broadcasting Corp.; Lon King of Peters, Griffin, Woodward Inc. New York; Rod McDonald of Guild, Bascom and Bonfigli, San Fran- cisco, and John Vrba, Fourth Network. Also on Monday afternoon will be a discussion of merchandising campaigns including Dick Paul, wavy-am-tv Nor- folk, Va.; Robert Werden, U. S. Borax, Los Angeles; Art Garland, General Electric Stations, Schenectady, N. Y., and Leo Gutman, Four Star Distribu- tion, New York. This discussion will be followed by a panel on promotion of special and sports programs including Steve Libby, Infoplan, New York; Alex Kennedy, CBS-TV; John Mileham, ktvh(tv) Wichita, Kan., and Paul Shel- don, Gulf Oil Corp., Pittsburgh. Mon- day's program will be completed with a discussion on graphic arts featuring Paul Woodland, wgal-tv Lancaster, Pa.; Edwin L. Jay, waga-tv Atlanta; R. O. Trautwein, Multilith-Addresso- graph, San Francisco, and Dean Smith, a designer from San Francisco. Tuesday Plans ■ Tuesday (Nov. 19) activities will feature three discussions on humor in broadcasting with Stan Cohen, wdsu-tv New Orleans; Alan Alch, Alan Alch Inc., Los Angeles; Paul Lindsay, wind Chicago; John Asher, Golden West Broadcasters, Hollywood; Norman S. Ginsburg, CBS Radio Spot Sales, New York; Carl Hixon, Leo Burnett, Chicago; George Stantis, kfmb- tv San Diego; Don Garrett, Screen Gems; Steve Fox, koa-tv Denver, and Charles Cash, wsb-tv Atlanta. David Klemm, wxyz Detroit, will present BPA "On-the-Air" promotion awards at a luncheon Tuesday — an event to be followed by a discussion on radio station publicity problems featur- ing J. W. Axtell, krld Dallas; Robert Blake, Westinghouse Broadcasting Co., New York; Dwight Newton, San Fran- cisco Examiner, and Bruce Wallace, wtmj-am-tv Milwaukee. This discus- sion will be followed by a panel on TV movies including Donald Peacock, wbal-tv Baltimore: Gerald Rowe, NBC, New York; Robert Nelson, knxt(tv) Los Angeles, and Keith Nicholson, kogo-tv San Diego. Other activities Tuesday will include a BPA member- BROADCASTING, November 11, 1963 ship business meeting, a trade press cocktail party and an evening banquet. Wednesday activities will start with a discussion of the role of the spot rep, with Robert Adams, wtop-ty Washing- ton; Avery Gibson. H-R Representa- tives. New York: Kenneth Mills. The Katz Agency. New York, and Ruth Jones. J. Walter Thompson. New York. Also on Wednesday morning will be a panel discussion on the advancement possibilities for promotion men. a dis- cussion featuring Fred Birnbaum. wcau Philadelphia: Don B. Curran. KGO San Francisco: William Stipich. Schlitz Brewing Co.. and Jules Dundes. kcbs San Francisco. The closing session of the seminar will take place before noon Wednesday and include a talk on the BPA Bulletin by Casey Cohlmia, wfaa- ty Dallas. Full head of steam for Calif, pay TV Its stock sale approved and its stock sold out. Subscription Television Inc. is moving ahead full speed to meet its committed deadline of 20.000 homes connected for closed circuit pay TV service in San Francisco and the same number in Los Angeles by July 1. 1964. Initial service areas in both cities will soon be selected on the basis of popula- tion density and economics, plus practi- cal engineering considerations. Contracts with both Pacific Telephone & Telegraph and General Telephone Co. will be sub- mitted to California's public utilities commission for rate approval in the near future. Plans for signing up subscribers (at a S10 installation cost and weekly serv- ice charges of S 1 . plus whatever is spent for programs) are virtually complete. Reuben H. Donnelley Corp., which will handle all sales and sales promotion, is developing plans, subject to STV ap- proval, for an initial three-pronged at- tack designed (a) to educate the public about pay TV, (b) to sell the concept of this new in-home program service and (c) to sell STV installations. The second phase will be the continuing job of selling specific programs to be offered on the system's three channels. To be announced this week is acqui- sition of a Hollywood studio building capable of providing full color "live" programing, and another building to house STV-assigned personnel of Don- nelley and Lear Siegler Service Inc., which will install and maintain STV equipment in subscribers' homes. The company headquarters will remain in the Los Angeles area, although probably not for long in present quarters in Santa Monica. The problem of obtaining sufficient programing for three-channel service dav-in and dav-out does not worry STY executives, who point out that unlike other experimental pay TV operations, STVs will be a full-fledged commercial enterprise from the outset, able to de- velop many programs for itself and to buy others (such as theatrical motion pictures) on a competitive basis, in ad- dition to color coverage of all home baseball games of the San Francisco Giants and the Los Angeles Dodgers for the next five years. EACH TO HIS OWN JOB Cronkite cites government 'hobbles' on broadcasting Walter Cronkite, CBS News corre- spondent, called for "competitive co- existence" between newspapers and broadcasting in an address last Thurs- day (Nov. 7) to Sigma Delta Chi. national professional journalism society. Mr. Cronkite addressed a dinner meeting at the society 's annual conven- tion in Norfolk, Va. Neither newspapers nor broadcast- ing can do the whole news job that needs to be done in contemporary America. Mr. Cronkite said. Both media are needed. "Broadcasting is powerful." he said. 'It can grab the headline readers, but it cannot do the depth job." In its journalistic mission, broadcast- ing suffers from what Mr. Cronkite de- scribed as "the well-founded fear of trouble in Washington." He said it was "perfectly ridiculous that a major communications medium should be hob- bled" by government controls. Broadcasting, in Mr. Cronkite's per- sonal opinion (he said he was not speak- ing for CBS), is "not half free and half slave but all slave." Press and Local Interest ■ In a key- note address to the Sigma Delta Chi convention on Thursday. Barn Bing- ham, editor and publisher of the Louis- ville Courier-Journal and Times (whas- am-tv), advocated the formation of voluntary "press council" in individ- ual communities to establish a "dia- logue" between newspapers and the public. These councils would be espe- cially useful in cities with newspaper monopolies, he said. "I would ask such a council to make periodic reports to the public." Mr. Bingham said. "To reach a wide audi- ence. I would put a council session on local television at least four times a year. I would urge that responsible newspaper executives appear on that program, not only to defend but to ex- plain their positions."' He suggested that a local press coun- cil consist of three to five prominent citizens who would command respect. Members would read the local papers thoroughly and analytically and would undertake to read at least three other BROADCASTING. November 11. 1963 3, newspapers from other cities for com- parison. Anyone active in politics would be disqualified because he would be unable to appraise a newspapers performance objectively. People of re- tirement age, whose intellectual interests are still lively, would seem best quali- fied, he said, although younger persons would not necessarily be excluded. Mr. Bingham said the creation of public trust "is the only permanent pro- tection against censorship, against gov- ernmental control, against any of the other outside influences we dread." The annual convention, the biggest in Sigma Delta Chi's history, had an at- tendance of 650 professional and un- dergraduate members. Theodore F. Koop, CBS Washington vice president was elected president of the society (see Week's Headliners, page 10). AM-FM DUPLICATION Supporters argue it actually helps in growth of medium Owners of AM-FM stations continue to defend the desirability of having FM stations duplicate the programing of the AM outlet, using the argument of the National Association of FM Broadcasters, the arch opponent of duplication, for support of their own views. This latest exchange on the duplica- tion question came in reply comments to the FCC's proposed rulemaking to revise its AM allocations policy and provide for a future integrated AM-FM service. The latter provision contains a clause that would restrict FM duplica- tion of AM programing to 50% if the stations are located in cities with a pop- ulation of 100,000 or more. There was also projected as a long-range goal for separation of the common ownership of AM-FM stations in the same mar- ket. When comments were originally filed last September and support for the rule- making was small — comments argued the population principle proposed by the commission for AM allocations was too inflexible and that the facets in- volving FM would be unjust to the AM broadcasters who have suported the de- velopment of FM (Broadcasting, Sept. 16, 23). Storer Broadcasting Co. last week turned its argument on the comments of NAFMB. Storer attacked the FM association's comments on the ground that they refuted themselves. NAFMB claims that duplication of AM program- ing has deterred the development of FM and cited the situation in New York as an example. NAFMB said that because of duplication New York has only four independent FM stations. Storer turned the gauntlet by saying that although there are few independ- ents, there is the highest percent of FM receiver ownership in New York. If anything, Storer claimed, this shows duplication has promoted FM growth. Begging To Differ ■ Storer also chal- lenged NAFMB's comparison of Chi- cago FM with that of New York. Storer said NAFMB put the average revenue of the four independent New York FM stations at $48,084 in 1961, while 15 independent stations in Chicago earned an average of $50,805 (NAFMB's re- ply comments placed the figures at $51,905 and $77,870, respectively). Storer said these figures, presumably the ones it quoted, don't justify NAFMB's conclusion that the greater number of Chicago independents has led to corresponding increases in rev- enue. "It is submitted that the real prob- lem facing the FM service is to retain audience support with programing that is a suitable vehicle for advertising," Storer concluded. Storer suggested that nonduplication is not the answer, but did not suggest an answer. In its reply the NAFMB said that broadcaster claims (notably the Na- tional Association of Broadcasters) that FM provides an indispensable sup- port to AM coverage merely show FM as a superior service, and separate pro- graming is the way to demonstrate its superiority. The association said the sharp increase in receiver sales over the last three years can be attributed to partial separation of programing of some AM-FM stations. Stereo broad- casting is another reason, it said, and AM cannot provide this service. The NAFMB said that if separate pro- graming becomes a reality the increased revenues would be taken from televi- sion, not from AM. The Real Matter ■ The Association on Broadcasting Standards, criticized the majority of comments on the rule- making with concerning themselves too much with the FM problem and failing to grasp the real intent of this rulemak- ing— that is to work out a new alloca- tions standards for AM. ABS said the problem of adjacent channel and co-channel interference with AM broadcasting "is perhaps the most crucial one facing" the industry. However, ABS noted that its "review of the comments of other parties indi- cates little, if any, attention has been given to the realities of interference phenomena." The ABS urged the FCC to hold an en banc hearing on the allocations mat- ter. The association said that it is made necessary by the weight of the commis- sion's proposed abandonment of its pol- icy of acting on applications according to need, in favor of establishing definite population criteria. ABS would also like to see formed a 62 (THE MEDIA) BROADCASTING, November 11, 1963 KMID-TV moves into futuristic home Dec. 1 The modernistic structure shown above comes from an architect's drawing board, not just his dreams. Designed to house the offices and studios of kmid-tv Midland-Odessa. Tex., the $165,000 building is now nearing completion. To form the roof. 10.000 tons of concrete were poured in a single day, and its four corners droop to touch the ground and support the build- ing. The walls, which offer no sup- port to the roof, form a perfect octa- gon, the shape of the building's in- terior, in which offices surround a large central studio. The structure contains 14,000 square feet of floor space, and an adjacent tower will beam kmid-tv programs to the sta- tion's transmitter some 10 miles away. Designer of the building, sched- uled to open Dec. 1, was Crain & Cannon of Odessa. Special structural engineering was handled by Terry & Rosenlund, Dallas, and construction was done by the King & King com- pany of Odessa. joint industry-government committee to study allocations problems. ABS said that it had arrived at four approaches to the study that it believes are useful: ■ Sunrise and sunset propagation transitions are different. ■ A simplified skywave propagation measurement program that will be di- rected towards demonstrating the above. ■ Program will consider representa- tive frequencies as well as various path lengths. ■ Analyze the data as study prog- resses adding necessary revisions and further data. ABS also joined the opposition to the proposed rules governing AM-FM operations. It is a well known fact, the association said, that "duplication of AM and FM programing has brought about substantial benefits to the public." Kennedy has Ohio media men to lunch President Kennedy had lunch last week with 20 Ohio publishers and edi- tors, nine of them connected in owner- ship with radio-TV stations. Those present who are affiliated with broadcast stations: Paul Block Jr., Toledo Times and Blade (Block family also is principal owner of the Pittsburgh Post Gazette which owns wwsw-am-fm and 50% of wiic[tv] that city). James E. Fain, Dayton Daily News and Glenn Thompson, Dayton Journal-Herald (the Dayton newspapers are part of the chain owned by James M. Cox Jr. (Cox Stations). John G. Green, Canton Repository (a Brush-Moore newspaper, interlock- ing ownership with whbc-am-fm Can- ton and wone-am-tv and wife[fm] Dayton). Clay Littick, Zanesville Times Recorder (affiliated in ownership with whiz-am-fm-tv Zanesville and wtap- am-tv Parkersburg, W. Va.), Ben Maindenburg. Akron Beacon Journal (owns 45% of wakr-am-fm-tv that city). Louis B. Seltzer, Cleveland Press & News and Dick Thornburg, Cincinnati Post & Times-Star (both Scripps-How- ard newspapers associated with Scripps- Howard Stations). Robert H. Wolfe, Columbus Dispatch (wbns-am-fm-tv that city). CBS gaining 2 stations Two currently unaffiliated stations will join CBS Radio Dec. 1, it was an- nounced last week by the network. They are wjan Ishpeming, Mich., op- erating with 5 kw on 970 kc daytime, and wdsr Lake City, Fla., on 1340 kc with 1 kw-D, 250 w-N. BROADCASTING, November 11, 1963 COMMISSION MOVES TO CUT RED TAPE Staff given wider discretion in station transfers The FCC last week launched its long- awaited campaign to reduce its back- log of pending cases. Its primary target: 150 pending sta- tion transfers. And the method of at- tack is to give the staff wider authority, at least temporarily, to operate under its delegations of authority. FCC Chairman E. William Henry is expected to discuss this development in letters to key members of Senate and House who have often complained about the commission's mounting back- logs. Details of the procedural change were not immediately available last week. Commission officials, however, said basic delegations of authority were not changed. A major complaint by some commis- sioners has been that the staff has too often brought cases to the commission for decision that the staff had the au- thority, under delegations of authority, to handle. Petty Problems ■ However, in many instances, the formal delegations have been limited by detailed instructions, with the result that the staff has brought comparatively minor problems to the commission's attention. It's understood that the commission in effect told the staff to ignore the limiting instructions and not let "minor" details hold up action on pending trans- fers. One commissioner said the action, in a sense, amounts to a vote of confi- dence. "We told the staff to exercise their authority with the assurance that we would back them up." He added that there will undoubtedly be cases that are "so close" the staff will want to get a decision from the commission. But in the vast majority of cases, he said, the staff should be able to act on its own. The staff is expected to operate under its basic delegations, unfettered by spe- cial instructions, for up to 90 days. In the meantime the commission hopes to devise new instructions which will ex- press the agency's aims without lead- ing to new delays and backlogs. One kind of case on which the staff will be able to act with greater dispatch involves the three-year rule. This rule, which prohibits the sale of stations held less than three years, provides for some exceptions. However, the staff normal- ly brings all three-year cases to the com- mission for a decision on waiving the rule. The staff was instructed last week to act on all cases clearly coming un- der the exceptions. Move On Radio ■ In another devel- opment in the FCC's effort to reduce its backlog, the commissioners were re- ported planning to discuss this week a revised program reporting form for ra- dio stations. There were even some in- dications the commission might be pre- pared to take definite action on a new form, on which some work has been done (Broadcasting, Nov. 4). Officials say this project is a much simpler one than that involving televi- sion. It was not certain, however, whether the commission would simply adopt a new form for radio, as a con- clusion to the outstanding rulemaking proceeding on program reporting forms, or put the proposed document out for further comments. The commissioners feel that a new reporting form for radio which would provide more meaningful information than that which applicants now can pro- vide would help speed the renewal ap- plication processing. There were no developments last week on other aspects of the commission's antibacklog campaign. ■ Work on revising the TV program reporting form was at a standstill. ■ No action was taken on proposals to liberalize guidelines followed by the staff in considering renewal applica- tions. ■ And the proposed procedural change that would require licensees to apply for renewal six months ahead of their renewal date instead of three (Broadcasting, Nov. 4), was not even on last week's agenda. GIVE 'EM WHAT FOR Swafford charges industry created its fearful plight If broadcasters had more vigor, con- fidence and maturity "we wouldn't right at this moment be standing around, wringing our hands, while the FCC pro- ceeds to kick hell out of us," Thomas Swafford, president of kdef-am-fm Albuquerque, N. M., told the Oregon Broadcasters Association Nov. 1. The industry, he said, is gripped in "fear — galloping, growing, withering fear. Fear of competitors, fear of credi- tors, fear of cancellations, fear of fail- ure. . . . And most of all, fear of gov- ernment." A former CBS vice president and general manager of the network's wcau Philadelphia for 1 1 years, Mr. Swafford said broadcasting is being governed by the "very whims of a very small group of very willful men." But. he said, the industry is responsible for permitting this condition to exist. "As a group, we are forever forced into the unhappy role of defending the weakest, shabbi- BROADCASTING, November 11, 1963 est, most unscrupulous member in our midst. . . . And. constantly on the defen- sive, we"re operating at half strength," he said. "We as broadcasters, particularly in radio, present a picture of disunity and disorganization." State associations adopt resolutions often completely counter to a position taken by the Na- tional Association of Broadcasters, Mr. Swafford said. He pointed out that only half the radio stations belong to the NAB and less than 40% to the NAB radio code. "The rest are content to stand outside, making faces through the window," he told the Oregon broad- casters. "You don't build strength that way. Divided, we'll never fight off the continuing intrusions and incursions by the federal government." Mr. Swafford said that he is disturbed by a lot of things about the NAB. "But, if I'm going to change any of the things I disagree with. I'll have to do it from within the organization." he said. He termed FCC Chairman E. Wil- liam Henry's recommendations in the Omaha report on local TV programing ( Broadcasting, Oct. 28) a "condes- cending, paternalistic. Hamiltonian phi- losophy." The FCC should be more concerned over the growing number of stations '"wallowing in red ink" than an alleged overcommerialization in broadcasting. Mr. Swafford said. Stations with heavy commercial schedules are the success- ful stations financially able to offer bet- ter programing to the public, he said. Chairman Henry's position on commer- cial practices is "not only built on a wobbly and woefully inadequate base, but on a completely fallacious concep- tion of how broadcasting works in this country," he said. Addressing the same Oregon conven- tion, NAB Vice President Howard Bell said the time has come for the industry to get off the defensive and "accentuate the positive." FTC is a little slow in answering its mail A station that failed in three ef- forts to get official Federal Trade Commission word on its policy to- ward broadcasters' promotion of rat- ings has now made a fourth effort — also unavailing as of last Thursday. The efforts came to light last week when wmca New York released a copy of a letter — the most recent epistle in the series — sent by Stephen B. Labunski, wmca vice president and general manager, to FTC Chair- man Paul Rand Dixon. Mr. Labun- ski's letter recapitulated wmca's series of requests, gave up on those, and posed a new one. It all started, the letter said, after the FCC's June 13 public notice on the use of ratings called attention to a "public notice issued this day" by the FTC. Here's the chronology as given by Mr. Labunski: On Sept. 16 wmca wrote to the FTC asking for two copies of the public notice, giving the date and the subject matter. No answer. On Oct. 4 another request was sent. On Oct. 10 a letter arrived in which the FTC said it may have sent the wrong material the first time — ma- terial that was never received — but that new material was enclosed. The new material was something else. In a third letter, on Oct. 14, wmca tried again, and a week later it got back, not the public notice it had asked for, but a news release on the subject. "This press release."' Mr. Labunski told Chairman Dixon, "reiterated the very admonition which has con- cerned us all along, to wit: 'If a broadcaster claims that a survey proves that he has a certain percent- age of the listening audience in his territory, and investigation discloses that the claim is false and deceptive, the commission will take vigorous ac- tion to prohibit the claim.' " Mr. Labunski's letter continued: "Since we are unable to obtain a copy of the FTC's 'public notice' on the subject of ratings, let us pose a specific question which is of prime importance to us at the moment." Mr. Labunski then listed "the latest overall ratings for New York radio," from Pulse and Hooper re- ports. He noted that both services put wmca in first position, but that Pulse gave wmca a 20% advantage over the No. 2 station and 42% over No. 3, while Hooper put wmca 4% ahead of a different No. 2 and 62% ahead of a different No. 3. He con- tinued: "While we have always recognized that ratings are not the only criteria for programing or sales, we must still face the reality that most adver- tisers continue to seek some sort of objective — that is, statistical — stand- ards in arriving at their decisions. "Do you see any reason why wmca cannot, in the light of the above ratings, claim to be the station with the largest radio audience in New York?" The letter, with copies to all FCC members was sent to Chairman Dixon Oct. 31. As of last Thursday afternoon — no answer. BROADCASTING, November 11. 1963 NAEB HAS ITS OWN TABLE UHF allocations plan, produced by computer, is offered in place of 'hand made' FCC table The National Association of Educa- tional Broadcasters, using a computer, has designed a UHF table of assign- ments containing some 600 more alloca- tions than the UHF plan recently pro- posed by the FCC. NAEB President William G. Harley unveiled the table at a news conference last week as a rival to the proposed FCC table, on which industry comments were invited two weeks ago (Broadcasting, Oct. 28). The NAEB is urging the commission to adopt the computer-drawn plan as "a new basic table" of allocations. It also says the FCC should use computer methods in the solution of future allo- cations problems. The association feels its pioneer computer study has proved the computer superior to conventional methods of making allocations. The NAEB table (which is reprinted in full beginning on page 102), contains some 2,600 assignments, 900 of which would be reserved to meet "minimum" ETV needs. None of the 2,365 new assignments would affect the 202 com- mercial and educational UHF stations now operating or holding construction permits. Also untouched are the 584 VHF assignments. The FCC's proposed table provides for 1,975 UHF assignments. Of these, 600 would be reserved for education. The existing allocations table contains about 1 .600 UHF assignments, includ- ing 230 set aside for ETV. These latter are in addition to the 100 VHF channels reserved for education. All 'Taboos' Considered ■ Unlike the experimental table the NAEB designed by computer last winter, the current proposal is said to embody all con- straints and "taboos," including those resulting from international agreements with Canada and Mexico. The associa- tion's so-called feasibility study resulted in a saturated table of 3,298 assignments (Broadcasting, Jan. 21). The NAEB has informally asked the commission to issue the computer-drawn plan as an alternative to the one fash- ioned manually by the FCC staff. If this request is turned down, the associa- tion will submit the plan in the form of a comment in the rulemaking proceed- ing involving the UHF table. Mr. Harley said the NAEB feels the FCC plan falls short of meeting the fu- ture needs of ETV. He also said the association believes the computer-drawn table does a better job than the com- mission's in solving allocations problems of commercial stations. "Although there is a considerable amount of time neces- sary to prepare basic input information and computer programs, the actual as- signment procedure was conducted in a matter of hours," the NAEB said in an accompanying report. Mr. Harley said the NAEB plan con- tains more channels than the FCC's because of the capacity of the computer to work faster and more efficiently than engineers using conventional techniques. Recommendations ■ The report rec- ommends that the commission adopt NAEB's table and that it use computer techniques in conducting periodic re- examination and possible reallocation of unoccupied UHF channels. The association noted that the data used to program its study is available to the commission. The data, stored on magnetic tape, includes information on 1,596 separate locations, covering virtually all of the inhabited areas of the country, indicat- ing population, relative sizes of com- munities, shared uses by contiguous political subdivisions, and FCC engi- neering rules and regulations. NAEB also recommends that the ETV reservations contained in the table be considered only as meeting the "minimum educational needs." The re- port said the unreserved channels should be held available for either commercial or educational applicants "without a prejudgment that a number of educa- tional reservations fixed at this time can serve all future educational needs." In this connection, the NAEB rejected an FCC contention that the 2,500 mc band, recently made available to educa- New NBC grant to ETV NBC Board Chairman Robert W. Sarnoff last week announced a $250,000 contribution from NBC to Community Television of Southern California. The money will go toward construction of an educational UHF in Los Angeles. Mr. Sarnoff said: "NBC has always given strong support to the proper development of education- al television, both as an urgently needed instrument of instruction and as a resource for intellectual and cultural stimulation." It was reported last August that CBS had contributed a total of $250,000 to CTSC for assist- ance with educational television (Broadcasting, Aug. 26). BROADCASTING, November 11, 1963 tors for point-to-point service, would relieve some of the pressure for new ETA* channels. NAEB said that al- though the band would be used, the de- mand for broadcast television to serve prime educational needs would continue to increase. FCC Studying Plan ■ FCC officials, who were fully informed of the work being done by the NAEB. said the com- mission decided to issue its own table without waiting for the computer-drawn plan because of "pressure" to put out an expanded table. The FCC table had been in preparation for 2Vi years. Commission engineers are now mak- ing a detailed comparison of the two tables. When this job is completed, officials said, the FCC will decide what action is warranted. This could include issuing the NAEB table as an alterna- tive proposal or making revisions in the FCC plan. The NAEB. in selecting reserved allo- cations, considered statewide television plans developed for ETV. NAEB sur- veys of educational need and other data indicating needs for educational needs. A number of communities were pro- vided with at least two ETV channels: some were allocated as many as four. The association said that in selecting 1,596 locations for UHF channels, it used as a basic list all locations with a population of at least 10,000. How- ever communities with smaller popula- tions were included if they had demon- strated an interest in ETV or if they were located in sparsely populated cen- ters not likely to be covered by other facilities. In addition, some communities of more than 10,000 were deleted if they were considered suburbs of large cities. In some cases, a number of communi- ties were lumped together in market areas, such as Minneapolis-St. Paul. General Plan ■ In general, the com- puter was directed to provide 3 channels for communities of up to 50.000; 5 for communities of from 50,000 to 150.000; 7 for communities of from 150,000 to 500.000; 9 for communities of from 500,000 to 2 million; 1 1 for communi- ties of from 2 million to 5 million; and 13 for communities of over 5 million. In each case, existing VHF and UHF licenses and construction permits were considered in determining the number of new assignments to be made. The NAEB study was conducted by a staff headed by Vernon Bronson, in cooperation with the Jansky and Bailey Broadcast-Television Division of Atlan- tic Research Corp. The project was financed by a $40,000 grant under the National Defense Education Act, through the U.S. Office of Education. The same source made a S55.000 grant for the NAEB feasibility study last year. NAEB delegates will find 'government' on agenda The 39th annual convention of the National Association of Educational Broadcasters will be held in Milwau- kee's Hotel Schroeder next week (Nov. 17-20). And, like commercial broad- casters. NAEB members plan to devote a lot of time to government matters. Featured speakers closing day will be FCC Chairman E. William Henry (at the annual banquet) and Arthur Sylvester, assistant secretary' of defense for public affairs. Other government officials on the program include John Bystrom. undersecretary of the De- partment of Health, Education and Welfare for ETV; Harold Kassens and Lawrence Frymire of the FCC, and Thomas Clemens and John Brugger of the U. S. Office of Education. NAEB President William Harley will speak on the opening day of the con- vention and all phases of educational radio and TV will be covered in vari- ous panels and group meetings. An NAEB official said that advance regis- trations are three times higher than for the 1962 convention. Approximately 700 delegates are expected in Milwau- kee. Rogers wants delay on FCC license fees BUT COMMISSION DOESN'T GIVE HIM YES OR NO Representative Walter Rogers (D- Tex.). chairman of the House Com- munications Subcommittee, has asked the FCC to suspend the effective date of its plan to assess licensing fees until "further action" on the issue by Con- gress. The effective date of the license-fee rule is Jan. 1. Pending before Repre- sentative Rogers's subcommittee is a bill (HR 6697) he introduced that would prohibit the commission from levying fees unless specifically authorized by Congress. Representative Rogers made his re- quest in a letter to FCC Chairman E. William Henry. It's understood that the commission, at its meeting last week, decided against a flat yes or no answer. Instead. Chairman Henry was dele- gated to inform Representative Rogers of the "difficulties" that would be en- countered in delaying the effective date. Commission officials noted that a con- siderable amount of work has been done preparing for implementation of the li- cense-fee rule — all of it geared to a Jan. 1 starting date. Hearings Expected In 1964 ■ In his letter to Chairman Henry, Representa- tive Rogers said the subcommittee ex- pects to schedule hearings on his bill BROADCASTING, November 11. 1963 "at the earliest possible time, which conceivably could be in the early part of 1964." He added that "it would be advisable for the effective date ... to be sus- pended until public hearings can be held before the subcommittee. . . ." He said that the licensing-fee matter is "highly controversial" and added that "there is serious doubt as to whether or not the Federal Communica- tions Commission has the authority to exact the proposed charges. . . . "Under the circumstances, I would respectfully request that the commission suspend the effective date of the order . . . and that no license fees be fixed or charged until further action by the Congress of the United States." The license-fee order, which affects virtually all nonbroadcast licensees as well as broadcasters, was adopted by the commission on a 5-2 vote in May (Broadcasting, May 13). It provides for a top fee of $100 which would be charged for television applications for new stations, major changes, renewals assignments of license and transfers of control. The charge for AM and FM applications in these categories will be $50. In all, the schedule is designed to provide a return to the U. S. Treasury of an estimated $3,843,000 yearly. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval. ■ Kso Des Moines, Iowa: Sold by Larry Bentson, Joseph L. Floyd and Edmund R. Ruben to Whitehall Stations Inc. for $435,000. Whitehall Stations is the li- cense of wtac Flint, Mich., and is prin- cipally owned by Gene Milner with the balance held by Philadelphia interests. Mr. Milner, a native of Des Moines, is former sports announcer with krnt and kcbc Des Moines and wip Phil- adelphia. Paul Evans, formerly general manager of whct(tv) Hartford, Conn., and before that sales manager of wip, will be manager of kso, succeeding Frank McGivern who will remain with the BFR group in an executive capacity. BFR stations in addition to kso are kelo-am-tv Sioux Falls, kdlo-tv Flor- ence, kplo-tv Reliance, all South Dakota; wlol-am-fm Minneapolis and wkow-am-tv Madison, Wis. Kso, founded in 1921, operates on 1460 kc with 5 kw fulltime. Broker: Hamilton- Landis & Associates. ■ Kwre Warrenton, Mo.: Sold by Harry H. Coon to Vernon J. Kaspar for $105,000. Mr. Kaspar owns wilo- Outstanding Values in Radio-TV Properties Profitable fulltime AM-FM operation. L. A. Times calls growth astonishing. Good management available. Terms. SOUTHWEST $400,000 Good fulltime AM-FM facility. Excel- lent potential. Needs owner-manager. Terms or all cash. SOUTHWEST $285,000 Daytime suburban station. Covers major market. High income resort area. Only $25,000 cash needed. SOUTHWEST $130,000 BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. CHICAGO |im«s W. Blackburn jack V. Harvey josiph M. Sitrick RCA Building FEderal 3-9270 H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Ava. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker |ohn C. Williams 1102 Healey Bldg. lAckson 5-1576 BEVERLY HILLS Colin M. Selph C. Bennett Larson Bank of Amer. Bldg. 9465 Wilshira Blvd. Beverly Hills, Calif. CRestview 4-8151 BROADCASTING, November 11, 1963 am-fm Frankfort. Ind. Kwre operates on 730 kc with 1 kw daytime only. Broker: Hamilton-Landis & Associates. ■ Kovr(tv) Stockton. Calif.: Applica- tion by Metromedia Inc. filed to sell to McClatchy Broadcasting Co. for $7,- 650,000. Broker: Blackburn & Co. (cor- rected item: Broadcasting, Oct. 7). APPROVED ■ The following transfer of station interests was among those approved by the FCC last week (for other commission activities see For The Record, page 98). ■ Kmon Great Falls, Mont.: Sold by A. L. Glasmann group to L. A. Dono- hue and George Buzzas for $270,000 and agreement not to compete. Messrs. Donohue and Buzzas own several drive- in theaters in the Great Falls area. Prin- cipals in the Glasmann group own klix-tv Twin Falls. Idaho; kall and kutv(tv) Salt Lake City, klo Ogden, Utah; kgem Boise, Idaho; kopr-am-tv Butte, Mont., and kimn Denver. Kmon is a fulltime station on 560 kc with 5 kw. No en banc hearing for WDKD The U. S. Court of Appeals has de- nied the motion for a full, nine-judge en banc hearing requested by wdkd Kingstree, S. C, in its appeal from an FCC decision denying renewal of its license (Broadcasting, Sept. 9, Aug. 26, July 15). The court has also au- thorized the American Civil Liberties Union to participate in the argument, scheduled for Nov. 19 in Washington. The ACLU ruling was made by Cir- cuit Judges David L. Bazelon and George T. Washington; Judge Wilbur K. Miller dissented to the action. Hartke introduces presunrise radio bill Legislation to permit daytime stations to conduct presunrise operations was introduced Wednesday (Nov. 6) by Senator Vance Hartke (D-Ind.). Sena- tor Hartke said the bill, S 2290, "apply- ing only to the morning hours, is thus not in conflict with the thinking of the FCC currently." The commission announced a pro- posed rulemaking last year that would "'make daytime operations available un- der certain circumstances between 6 a.m. and sunrise," Senator Hartke ex- plained. The agency previously opposed authorizing 5 a.m. to 7 p.m. and 6 a.m. to 6 p.m. hours, he said. The House in 1962 passed the same bill Senator Hartke introduced last week, he pointed out. "Presunrise restrictions prevent pub- EXCLUSIVE BROADCAST PROPERTIES! MIDWEST — Modern, well equipped daytime-only radio station serving trading area of 200.000. Some real estate in- cluded. Needs owner-operator. Total price of $75,- 000.00 on terms. Contact — Richard A. Shaheen in our Chicago office 1 EAST — Daytimer with good power serving rich agricultural area. Priced at $100,000.00 on terms. Contact — Ray V. Hamilton in our Washington office! Write for your FREE copy of "STATIOIS BUYER'S CHECK LIST" & ASSOCIATES, INC. John F. riardesty. President NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, O.C. CHICAGO DALLAS SAN FRANCISCO 1737 OeSales St., N.W. Tribune Tower 1511 Bryan St. Ill Sutter St. Executive 3-3456 DElaware 7-2754 Riverside 8-1175 EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS BROADCASTING, November 11, 1963 KWTV (TV) plans studio expansion A six-month. $450,000 studio ex- pansion program has been an- nounced by kwtv(tv) Oklahoma City. A 72 by 76 foot studio will be added, complete with transistorized broadcasting and recording equip- ment. A separate control room and facilities will also be incorporated, according to Edgar T. Bell, executive vice president and general manager of the CBS affiliate. Kwtv, on chan- nel 9, is licensed to Oklahoma Tele- vision Corp. lie service programing to meet the needs of the area with important or even vital morning information" because in some areas extreme seasonal changes in day- light hours may allow stations to sign on no earlier than 7:15 a.m. on the' eastern edge of a time zone and if on the western edge, as late as 8:45 a.m. Senator Hartke noted that with about 1,850 daytime stations in operation, ap- proximately 40% of these are located in areas not receiving primary service from stations permitted unlimited oper- ation. The senator announced before head- ing for a radio conference in Geneva last month that he intended to introduce this legislation upon his return (Broad- casting, Oct. 14). Applications filed for 6 Kentucky ETV's The Kentucky State Board of Educa- tion has filed six applications for UHF noncommercial educational stations in a further step toward establishing a statewide ETV network. The applications were for new sta- tions on channel 17 in Bowling Green, channel 54 in Covington, channel 33 Hazard, channel 26 in Madisonville, channel 36 in Morehead, and channel 33 in Murray. Construction of the six outlets is estimated to cost $2,156,838. The first year's operating expense is estimated to be $123,200. The board of education also plans to file applications for channel 78 in Ash- land and channel 14 in Pikeville. It has already filed for channel 46 in Lexington and channel 26 in Somerset. The only ETV station presently operat- ing in Kentucky is wfpk-tv (ch. 15) Louisville. Wfpk-tv is licensed to the Louisville Free Public Library and it will not be part of the ETV network. Seattle conferees hear Hurley speak on ETV aid Educational TV interests from five Northwestern states met in Seattle last Friday (Nov. 8) with the subject of federal aid for ETV the primary topic of consideration. John Hurley, deputy assistant to the undersecretary of the Department of Health, Education & Welfare for ETV, explained the govern- ment program and how the various states could apply for financial aid. HEW has granted five applications for federal funds and 33 others current- ly are pending. The money, granted on a matching basis, may be used either for the construction of a new station or improvement of an existing outlet. Par- ticipating in the Seattle conference were representatives from Washington, Idaho, Montana, Oregon and Alaska. Mr. Hurley is a former broadcaster and Washington attorney for NBC. Broadcaster litigation may go to local courts A bill that would permit broadcasters to appeal FCC actions to U. S. courts of appeal located where they reside or do business instead of in Washington was introduced by Representative Rob- ert T. Ashmore (D-S.C.) last week. Representative Ashmore said "the right of the appellant to make his ap- peal within the area in which he re- sides or maintains his business is funda- mental. . . . The right should not be denied because an agency is involved." A broadcaster who has fought an ex- tensive FCC appeal battle through the courts and the commission for many years, and who has sought this change in the law, was in Washington last week and, as a constituent of Representative BROADCASTING, November 11, 1963 Ashmore, was believed to have been behind the legislation. Walter J. Brown, principal owner of wspa-tv Spartan- burg. S. C. recently began operations from a new transmitter on Hogback Mountain, where he had wanted it since he applied for a construction permit in 1953 (Broadcasting, Oct. 28). Related legislation has been offered in the past, but it is believed that this bill. HR 9031, is the first proposal to specify appellate actions from the FCC. Senator Strom Thurmond (D-S.C), for example, sponsored S 2398 in 1961, a bill that would apply to all agencies, and introduce it again Thursday (Nov. 7) in broadened form as S 2294. Representative Ashmore's bill was re- ferred to the House Commerce Com- mittee last week. The congressman said he would request hearings on it '"in the near future." Media reports... New studios ■ Wnlc New London, Conn., has moved into new studios on Foster Road in the Waterford industrial triangle, but will maintain its business office in the Mohican hotel. Move to tower ■ Wcky Cincinnati, in the Sheraton-Gibson hotel since 1939, is moving studios and offices to the fifth floor of the Carew Tower. A long-term lease for the new space has been signed and the station will move in early 1964. Satellite exchanges ■ ABC-owned wbkb(tv) Chicago has participated with the BBC in London in two-way exchanges of medical programs via both the Telstar and Relay satellites Nov. 4 and 6. Extra color ■ Khj-ty Los Angeles step- ped up its colorcasting activities last week from the usual 25 hours to more than twice that much time in the sta- tion's second "Colorbration Week" of the fall. The weeks, with all of the mo- tion pictures and some other programs broadcast in color, are tied in with spe- cial color promotions of RCA. which sponsors a six-hour colorcast session on khj-tv on Saturday afternoons of the special weeks. Goldenson named '64 Gold Medal recipient Leonard H. Goldenson. president of American Broadcasting - Paramount Theaters Inc., will receive the 1964 Gold Medal bestowed annually by the International Radio and Television So- ciety in recognition of outstanding con- tribution to broadcasting and broadcast advertising. The medal will be presented at the society*s anniversary banquet on March 4, 1964, at the Waldorf-Astoria in New York, Sam Cook Digges, IRTS"s presi- dent, announced last week. (Mr. Digges is administrative vice president. CBS Films) . The gold medal award, begun in 1960. has been given to: Brigadier Gen- eral David Sarnoff. RCA board chair- man, 1960: President Kennedy and Richard M. Nixon, 1961. for their readiness to participate in the now his- toric TV Great Debates: Dr. Frank Stanton. CBS Inc. president. 1962. Bob Hope. 1963. Agency surveys farmers' reliance on radio The higher-powered regional stations continue to dominate the farm radio audience, according to a study by W. D. Lyon Co., agency in Cedar Rapids. Iowa. The mail study was conducted last June by Dr. J. Robert Miller, marketing di- rector of the agency, and was based on usable returns from 555 farmers with- in a 100-mile radius of Des Moines. The reliance of farmers on radio is claimed with 99 % of the respondents How's this for overcommercialization? A comparative hearing on the ap- plications of United Artists Broad- casting and TVue Associates for new stations on channel 23 in Houston has been ordered by the FCC and may prove to be quite a contest of program proposals. TVue plans to present a different program every minute from 9 a.m. to 7 p.m., with a 10-second commer- cial with each show. Shows mainly offer informational vignettes, news, travelogues, etc. This would total 3.100 commercial spots per week. with an added 504 noncommercial announcements. The commission said the TVue failed to demonstrate that it had adequately determined Houston's need for this unusual ap- proach to programing, which TVue calls this application. "Day-Vue." The commission also wishes to "look behind the corporate veil" of UAB and consider the character of the parent company United Artists Corp. United Artists is currently in- volved in a number of antitrust suits and has in the past been found guilty on such charges, the FCC said. BROADCASTING, November 11, 1963 WBT chief's gift in 'living color' The faithful employe or persever- j|; ing boss usually earns a watch or a plaque for long service. This, in turn, breeds another presentation publicity picture for the already high stack on the editor's desk. But Jeffer- son Standard Broadcasting Co. came up with an eye-opener when it marked the 30th anniversary of its president, Charles H. Crutchfield. There was the oversized birthday cake and the warbling of "We Love You, Charlie" by the entire comple- ment of Jefferson Standard officers. Then, as a gift from the entire staff, a huge carton was wheeled in. Smiling in anticipation as he noted the stamp "RCA Victor Living Color Television," Mr. Crutchfield ripped away the packing tape. Out stepped a "set," as perfectly carved as any cabinet maker would want, and clad in a fetching sunsuit. Mr. Crutchfield (right) was assisted in the uncrating by Personnel Director Bill Melson. Jefferson Standard stations are wbt-am-fm, wbtv(tv) Charlotte, N. C, and wbtw(tv) Florence, S. C. reporting radios in their homes, 78% with car radios; 18% with radios in trucks; 18% with radios in barns; 23% with transistors for use away from homes and barns; 3% with radios on tractors, and 8% with radios in other places such as shops. Peak times for farm radio listening in the surveyed area are 12 noon to 12:30 p.m. and from 6:30 a.m. to 7:30 a.m. Ocean City to get CATV The construction of a $250,000 com- munity antenna TV system at Ocean City, N. J., for H&B American Corp., Beverly Hills, Calif., was announced last week by Jerrold Electronics Corp., Philadelphia CATV manufacturer. The 12-channel system is expected to begin operations in March, with full opera- tions by May 1964. It will receive all four Philadelphia channels and four from New York. H&B American is principally owned by RKO General and is the owner and operator of a group of CATV systems throughout the U. S. Comment sought on maps The publication of an AM frequency allocation map book is being considered by Smith Electronics Inc., Brecksville, Ohio. Aiming to take up the slack left by the discontinuance of the alloca- tion map series put out by the Cleve- land Institute of Electronics, SEI will Questions on legality and ethics of merchandising The legality and the ethics of sta- tion-financed merchandising aids to advertisers was questioned last week by Robert F. Hurleigh, president of MBS, in the November issue of the network's newsletter. Of Mutual In- terest. Referring to ethical considerations, Mr. Hurleigh observed: "Is it fair, ask the dissenters, that one advertis- er should receive merchandising aids while another does not and yet pay an equal amount for their time? Or is it that the medium itself is so timid that it cannot sustain its own price structure and crumbles at the sight of money?" On the legality of merchandising aids, Mr. Hurleigh said he had "heard the thought expressed that the concept could well be a violation of some antitrust provision or of the Robinson-Patman Act and that a test case (if one had the courage to bring the matter into court) might well end the practice once and for all." BROADCASTING, November 11, 1963 put out similar publications for FM and TV if the AM version meets with suc- cess. SEI is now trying to determine broadcaster demand for the updated AM allocation maps. Response should be directed to SEI at 8200 Snowvffle Road. Brecksville. In need of donations Paul Fisher, executive secretary of the Freedom of Information Center at the University of Missouri, has issued a call to preserve all aspects of news freedom and access in the mass media. The center is almost out of money, he said. Mr. Fisher told the Missouri Broad- casters Association earlier this month that although the center serves broad- casters as much as other media, its chief media support has come from publish- Quick on the trigger Kloc, a new daytimer in Ceres, Calif., claims to have set a new speed record for getting on the air. The FCC sent a telegram granting kloc program authoriza- tion, and from the time Western Union called, the station said, only two seconds elapsed until the country-and-western outlet was broadcasting a prerecorded in- augural program. Kloc is licensed to Redchester Broadcasters, a firm owned by Chester Smith and Corbett "Redv Pierce. The 500 watter is on 920 kc and is represented nationally bv Ewina Radio. ers. He said the center is separate from the university and receives no funds from that source. FINANCIAL REPORTS SCREEN GEMS HITS NEW PROFIT HIGH Earnings are $3.8 million on income of $64.3 million New highs in sales and earnings were attained by Screen Gems Inc. during the fiscal year ended June 29, it was announced last week. At the same time proxy statements were mailed out for the annual meeting of stockholders Nov. 26 in New York. Highlights of the year include forma- tion of Screen Gems-Columbia Music Inc. (BMI) and Colgems Music Corp. (ASCAP) in the music publishing and record manufacturing fields; the agree- ment with former President Harry S. Truman for a series of 26 half hours for TV on historic decisions made by him during his years in the White House: 16 programs on national TV, and a new Hanna-Barbera cartoon series for national spot. Screen Gems, which is 89% owned by Columbia Pictures Inc., owns kcpx- am-fm-tv Salt Lake City and wapa-tv San Juan and wole-tv Aguadilla, both Puerto Rico. The stockholders meeting will be asked to reelect 10 directors, ratify and approve employes' retirement pro- gram, ratify and approve option granted to Harry Ackerman, vice president, for 1.500 shares of common stock, elect independent public accountant and au- ditor, and conduct other business. In the proxy statement, aggregate re- muneration for top executives for fiscal 1963 is given as follows: A. Schneider, president 552,000; Leo Jaffe, chairman, finance committee and first vice president, S30,333.16; Jerome Hyams. executive vice president and gen- eral manaaer, $52,000; William Dozier, vice president, $62,400; John H. Mitch- ell, vice president, $51,550: Harry Ack- erman, vice president, $70,200. Messrs. Schneider and Jaffe are Columbia Pic- tures executives and the amounts shown constitute the one-third remuneration charged to Screen Gems. Other officers also have deferred benefits payable after termination of active employment. 12 months ended June 29: 1963 1962 Earned per share' $ 1.50$ 1.37 Television film rentals, com- mercial sales and other income 64,376,983 Amortization of film costs and independent producers' and participants' shares 42,301,536 Shares to Colum- bia Pictures Corp. and affil- iated companies 8,812,172 General, adminis- trative and sell- ing expenses 5,503,564 Interest expense 197,057 Income before taxes 7,562,654 Provision for federal, state and foreign taxes 3,762,386 3,596,895 Net income 3,800,268 3,466,294 *Based on 2,538,400 shares outstanding as of June 29. 3M shows earnings increase A 9% increase in sales for the nine months of 1963 over the same period in 1962 has been reported by Minne- sota Mining & Manufacturing Co. 3M President Bert S. Cross expressed con- fidence that another record sales and 52,188,900 34,915,567 5,961,698 4,235,016 13,430 7,063,189 BROADCASTING, November 11, 1963 earning year for the company will re- sult from operations during the fourth quarter. The 3M Co. owns Mutual Broadcasting System. Nine months ended Sept. 30: Earned per share Sales Net income 1963 1962 $ 1.24 $ 1.13 564,115,122 515,694.783 64,900,008 59,163,578 Reeves earnings up $111,000 in nine months The Reeves Broadcasting Corp., New York, reports that its earnings for the nine-month period ended Sept. 30 exceeded net profits for the same period last year by approximately $ 1 1 1 ,000. The firm last week released figures showing that earnings for the past three quarters came to $146,000, as opposed to $34,900 for 1962. Reeves owns wusn(tv) Charleston, S. C; kbak(tv) Bakersfield, Calif.; and whtn(tv) Huntington, W. Va. It also furnishes sound recording and video-tape services and facilities through its studio division in New York. Nine months ended Sept. 30: Earned per share Gross revenue Pre-tax income Net profit Cash flow 1963 1962 $ 0.104 $ 0.025 4,013,000 3,573,900 293,000 72.000 146.000 34,900 510,600 449.500 Macfadden-Bartell has 12% increase in net Macfadden-Bartell Corp., New York, last week reported that net sales for the past three quarters were up 12% — an increase attributed, in part, to a 208% rise in cash flow from the or- ganization's broadcast operations. Macfadden-Bartell, primarily a pub- lishing group, owns wado New York, woky Milwaukee and kcbq San Diego. It also holds a franchise to try out the Teleglobe pay TV system in Denver. Nine months ended Sept. 30: Earned per share* Net sales and revenues Expenses Operating profit or (loss) before depreciation Depreciation Net income or (loss) after taxes** Cash flow generated from operations Number of shares outstanding 1963 0.77 $ 1962 0.21 19,156,715 17,092,336 17,765,437 17,281,767 1.391,278 154,115 (189,431) 213,531 1,237,163 (402,962) 1,391,278 (189,431) 1.591,472 1,943,598 *Based on 1,591,472 shares outstanding, com- pared to 1,943,598 same period last year. "No provision for federal and state income taxes necessary because of tax loss carried forward. Standard Kollsman has drop in sales and net A decrease in sales and earnings by Standard Kollsman Industries Inc., Mel- rose Park, 111., for the nine months of 1963 ended Sept. 30 was attributed by Raymond F. Ryan, treasurer, to cut- backs in government orders for naviga- tion equipment and losses by the com- pany's electric blanket division. Nine months ended Sept. 30: 1963 1962 Earned per share* $ 0.16 $ 0.95 Net sales 55,087.907 67,656.430 Net income before tax 738,389 3,796,979 Net income after tax 350.350 2,138,899 *Based on 2,254,296 shares outstanding at end of each period. Transcontinent TV's income up, net down Transcontinent Television Corp. reve- nues were up but net income was down for the nine months of 1963 which ended Sept. 30. In a $38.5 million transaction. TTC is selling all its sta- tions except wdok-am-fm Cleveland. Buyers are Taft Broadcasting, purchas- ing Buffalo, Kansas City and Scranton, Pa., radio and TV outlets; Midwest Tel- evision, Bakersfield, Calif., and Time- Life, San Diego (Broadcasting, Sept. 23). The sale awaits FCC approval. Nine months ended Sept. 30: 1963 1962 Earned per share $ 0.48 $ 0.63 Broadcasting and other revenues 11,609,941 11,265,933 Total expenses 9,737,035 8,757,071 Income before income taxes 1.872,906 2.508,862 Income taxes 1,007,000 1,391,000 Net income 865,906 1,117,862* *Before loss of $87,451 on sale of land. Zenith sales, earnings reach 45-year heights Forty-five year records in sales and earnings for both the third quarter and nine months were reported last week by Zenith Radio Corp. The Chicago firm also announced that sales volume in September was the highest of any month in Zenith history with the fourth quarter expected to hit still another all-time high. Zenith said 1963 will be the fifth con- secutive year in which it has sold over a million black-and-white TV sets. Color set sales are running double for those of last year. Zenith subsidiary Rauland Corp. is now producing color TV tubes but the yields have not reached expected levels, Zenith noted. Nine months ended Sept. 30: 1963 1962 Earnings per share $ 1.37 $ 1.28 Total sales 257,907,000 227,006,000 Net earnings* 12,570.000 11,591,000 ♦After federal income taxes of $14,640,000. Teleprompter earnings near $4 million mark Teleprompter Corp. last week re- ported earnings of $77,065 on revenues of $3,919,070 for the nine months end- ing Sept. 30. This earning figure, which includes operation of businesses to be disposed of and special gain from property sales, represents 10 cents a share. Comparable figures for the first BROADCASTING, November 11, 1963 nine months of 1962 are unavailable because of changes in depreciation tax rates. The company has negotiated the sale of three divisions in Cherry Hill, N. J., and the transaction hinged upon stock- holders' approval at an annual meeting Nov. 8 in New York. Capital Cities shows 41% increase in income Capital Cities Broadcasting Corp. had net income for the first nine months of 1963 that was 41% higher than the same period in 1962. In addition to its broadcasting stations, Capital Cities has a 40% interest in New York Sub- ways Advertising Co. Nine months ended Sept. 30: Earned per share $ Net broadcasting income 12,068,594 Broadcasting expense 7,393,377 Depreciation 864,958 Interest and financing expense 878,598 Total special charges* 116.496 Income before taxes 2,815,165 Income taxes 1,493,369 Net income 1,321,796 1963 1962 1.06 $ .75 10,946,957 6,945,879 993,645 1,011.988 1.995,445 1,056,248 939,197 *Includes fees re acquisition of Buffalo sta- tions of 362,780, and expenses re issuance of shares on exercise of warrants of $53,716. PROGRAMING STATIONS TALK BACK WMAL-TV, KBAT tell commission 'equal time' seekers are going too far in their requests Two stations in different parts of the country have demonstrated that some broadcasters won't be bullied on ques- tions of their fairness in airing con- troversial issues. In Washington last week, wmal-tv made the point in replying to a letter from the FCC passing on a complaint about the station's alleged unfairness in its coverage on the Aug. 28 civil rights march on Washington. The station not only said that the complaint, made by the Rev. Dr. Carl Mclntire, was baseless; it said the com- mission should not even require li- censees to respond to such "reckless and unsubstantiated" charges. In Texas, kbat San Antonio, rejected a request from a citizens group for transcripts of "all" programs dealing with controversial subjects in which the group is interested as well as for a blank check for "free and equal time" to re- ply. The group had cited the commis- sion's luly 26 statement on the fair- ness doctrine in making the request. Kbat, in a letter that won official FCC endorsement, said commission policy does not require compliance. Kbat sent copies of its correspondence with the group — the Citizens Associa- tion of San Antonio — to the commis- sion for comment on the station's in- terpretation of the fairness doctrine. Dr. Mclntire's Complaint ■ The FCC, in its letter to wmal-tv, said Dr. Mc- lntire complained that the station, in its coverage of the Aug. 28 march, broad- cast views on controversial subjects but did not "present any views opposed to those expressed in said broadcasts." Dr. Mclntire is president of the In- ternational Council of Christian Churches as well as of the American Council of Christian Churches. His complaint about wmal-tv was ap- parently a follow-up to a letter he wrote to the FCC two months ago. At that time he said that the ACCC's opposi- tion to the march on Washington had been virtually ignored by all but two Washington area stations (Broadcast- ing, Sept. 30). He said this was a viola- tion of the commission's fairness doc- trine and asked for an investigation. Fred S. Houwink, vice president and general manager of wmal-tv, in his reply to the commission's letter, de- clared: "The Evening Star Broadcasting Co. (licensee of the station) does not feel that it is in the public interest to require licensees to respond to com- plaints as reckless and unsubstantiated as the one here involved." He said Dr. Mclntire has apparently made "the astonishing charge that none of the stations complained against" has carried views opposed to those ex- pressed in the speeches at the time of the march. "To the best of our knowl- edge," he added, Dr. Mclntire hasn't substantiated that charge. Complainants Should Have Facts ■ He said that "just as a licensee should explain his conduct when a factually substantial complaint has been lodged so a complainant should be required to furnish plausible grounds for an alleged grievance as a condition to requiring a licensee's response." Mr. Houwink said that if Dr. Mc- lntire had attempted "to determine the facts," he would have discovered that in wmal-tv's coverage of the march, as well as in numerous local and net- work shows carried before and after the event, the station presented "the points of view of those basically op- BROADCASTING, November 11, 1963 posed to the positions expressed during the civil rights march." The problem posed for kbat did not involve a specific program. Rather, the citizens association ticked off a number of issues in which it is "vitally inter- ested," such as United Nations, states' rights, and federal aid, then made its request for transcripts of "all proposed programs dealing with such subjects and an opportunity for free and equal time to answer." W. R. McKinsey, general manager of the station, in his reply, said that compliance with such a request would not only be "utterly impracticable, but I do not feel this was the intent of the Communications Act, nor subsequent interpretations of that Act by the com- mission." Quotes Commission ■ Mr. McKinsey recalled that the commission, in discus- sing fairness doctrine questions, told two Alabama stations (Broadcasting, Sept. 23) that licensees have 'considerable discretion as to the techniques or for- mats to be employed and the spokes- men for each point of view. . . . " 'Thus, with the exception of the broadcast of personal attack.' " Mr. Mc- Kinsey said, quoting the commission, 'there is no single group or person entitled as a matter of right to present a viewpoint differing from that previous- ly expressed on the station.' " 'Where the licensee has achieved a balanced presentation of contrasting views, either by affording time to a particular group or person of its own choice or through its own programing, the licensee's obligations under the fair- ness doctrine — to inform the public — will have been met.' " Mr. McKinsey went on to note that the commission's July 26 statement on the fairness doctrine has been modified to indicate that stations carrying con- troversial programs need not provide time for reply to "all" groups. As it now reads, the statement requires that time must be offered spokesmen for "other" groups for the expression of "contrast- ing viewpoints." And kbat, Mr. McKinsey said, has "always presented . . . what it feels to be a fair and unbiased reporting of public affairs. We feel this responsibil- ity to our listeners, not only as a mandate set down by Section 315 of the Communications Act but as responsible broadcasters in the free enterprise sys- tem." Commission's Reply ■ The commis- sion late last week assured kbat its in- terpretation of the fairness doctrine was correct. In a letter to Mr. McKinsey, it said, "the commission has carefully reviewed the correspondence you have furnished and it appears that your un- derstanding of the discretion and judg- ment properly to be exercised by the licensee as recognized and affirmed by the fairness doctrine is correct." Mr. McKinsey's letter hasn't an- swered all questions that have been raised by the fairness doctrine and the July 26 statement "clarifying" it. Lee Ruwitch, past president of the Florida Association of Broadcasters, for instance, complained last week that the statement is discouraging broadcasters from editorializing. Mr. Ruwitch, in a letter to the FCC, specifically mentioned the requirement that stations comment- ing on an issue in a political campaign send copies of the pertinent continuity to all candidates with an offer of time for reply. He said this requirement would frighten broadcasters into taking the easy way out — that is, abstain from all comment during an election. FCC officials said this is one of a number of questions concerning the fair- ness doctrine that will be covered in a primer now being prepared. Officials hope the primer, which would attempt to "clarify" the doctrine, will be re- leased by January, before the 1964 political campaigns get into full swing. 3 Southern stations bypass 'East Side' A dramatic offering on CBS-TV's new series, East Side! West Side (Monday 10-11 p.m. EST), that dealt with a Negro couple's problems in a Harlem slum and featured Negro stars (except for cast regular George C. Scott who plays a social worker) was cleared for telecast on Nov. 4 by about 132 sta- tions, but was not shown by three other affiliates. Ironically, CBS-TV officials acknowl- edged last week, the program series of late has been subject of a concentrated and successful effort to obtain additional station clearances in key markets across the country. It was reported that three stations in the South did not clear the program, en- titled "Who Do You Kill?," that was previewed for affiliates on Oct. 31. The stations: wtok-tv Meridian, Miss; waga-tv Atlanta, and ksla-tv Shreve- port, La. Wtok-tv later explained that the Monday night time was utilized for election eve broadcasts that had been ordered a month before. It pointed out the pre-emptions also blacked out such other Monday regulars as Danny Thomas, Andy Griffith and To Tell The Truth. Waga-tv said that its decision was made after careful consideration, and it was determined that the telecast would "impair the excellent progress" already made in the area of race relations. Ksla-tv explained that its decision BROADCASTING, November 11, 1963 Rerun of rerun The resale value of some syn- dicated series is pointed up in a report issued last week by Pierre Weis, vice president and general sales manager of Economee Tele- vision Programs, on Highway Pa- trol. Since its initial release to TV in 1955, Highway Patrol has been sold in 175 first-run mar- kets and subsequently has been bought by 75 stations for repeat showings. Mr. Weis noted that many of the stations have bought the series for as many as six and seven runs. Multiple-run pur- chasers, he said, include ktvu (tv) Oakland-San Francisco; wabc-tv New York; wbrc-tv Birmingham. Ala.: kttv(tv) Los Angeles; kbtv(tv) Denver; waga- tv Atlanta and wwl-tv New Orleans. was based on the need to clear time for political broadcasts in connection with the then pending state elections. CBS station clearance officials say the series will be expected to increase its station lineup. When it first went on the network this fall, the program was not fully sponsored and though Mr. Scott, a dramatic actor, was known he was not immediately recognizable as "a Danny Kaye, for example.'' PAM seeks court order against USDA service A private news service has asked a federal court for an injunction against the Department of Agriculture, AT&T and Secretary of Agriculture Orville Freeman to prevent the Agriculture De- partment from furnishing its farm mar- keting service to private users. The action was initiated by the Pri- vate Agricultural Marketing News Corp. (PAM) which operates such a service out of New York. PAM claims that Agriculture's service, which was opened to all customers Aug. 1. puts the fed- eral government into competition with private business, violates some of the provisions of the Communications Act, and is operating illegally. The Agriculture Department has been operating a private marketing service to its field offices for many years and it was offered to private users last summer at no charge except that the customer must pay line charges. These connec- tions are made through AT&T. Protests to the FCC were filed by the American Newspaper Publishers Association and some individual news- papers. The commission held that it could not act since this involved an- other federal agency. PAM claims that AT&T has not filed a tariff with the FCC on this service, and that the exclusive arrangement with AT&T is illegal; that while it must collect an 8% federal excise tax from its customers, subscribers to Agricul- ture's service pay no such tax, and that a federal agency is using tax money to compete with a commercial service. ASCAP, radio group start negotiations The first negotiations for new ASCAP radio music licenses to replace those expiring Dec. 31 were held last week. They consisted of an exchange of views and an agreement to meet again in December for a resumption of nego- tiations. Although no details were given, it was assumed that the "exchange of views" was sufficiently explicit to give both sides a basis on which to prepare in the next few weeks for more de- tailed bargaining when the December meeting is called. The All-Industry Radio Music Li- cense Committee, representing radio stations, has made clear through its chairman, Robert T. Mason of wmrn Marion, Ohio, that it intends to press for substantial reductions in current rates for radio station use of music li- censed by the American Society of Composers, Authors and Publishers (ASCAP). ASCAP has been expected to push for higher rates. All-industry committeemen at the session, held Wednesday in New York, were Chairman Mason; George W. Armstrong, Storz Stations; Robert D. Enoch, wxlw Indianapolis; Herbert E. Evans, Peoples Broadcasting Stations; John J. Heywood, wlw Cincinnati; J. Allen Jensen, ksl Salt Lake City; Wil- liam S. Morgan Jr., McLendon Sta- tions; Elliott M. Sanger, wqxr New York, and Calvin J. Smith, kfac Los Angeles. They were assisted by Eman- uel Dannett and William W. Golub of McGoldrick, Dannett, Horowitz & Golub, counsel to the committee. The ASCAP delegation included Jack Bregman, treasurer of the society, and Herman Finkelstein and Bernard Kor- man, counsel to ASCAP. Swapping setup approved A reciprocal agreement providing for the swapping of personnel and facilities has been signed by Robert Lawrence Productions Ltd., Toronto, and Video Pictures Inc., New York. The two production firms will be ex- panded by the agreement, with VPI rep- resenting RLP in the U. S. for its Cana- dian work and the Toronto company re- ciprocating for VPI in Canada. BROADCASTING, November 11, 1963 SHEA AND TOWER SWAP POSITIONS TV music license committee changes leaders Hamilton Shea, chairman of the All- Industry Television Station Music Lic- ense Committee, and Charles Tower, vice chairman, traded places last week. Mr. Tower, who is executive vice president of Corinthian Broadcasting, was elected chairman of the all-indus- try group and Mr. Shea, who is presi- dent and general manager of wsva-tv Harrisonburg, Va., was elected vice chairman. The new chairman was named at Mr. Shea's request at a committee meeting Wednesday (Nov. 6) in New York. Mr. Shea noted that he already had served almost three years as chairman and said his station is in an expansion program that will require more of his attention in the immediate future. He pointed out that as vice chairman Mr. Tower has been closely associated with him in leadership of the commit- tee's affairs and that Mr. Tower's office is in New York, "where most of the [committee's] legal, court and research activity" takes place. The change came as the committee awaited a hearing, ordered by the U. S. Supreme Court, of the committee's ap- peal from an adverse lower-court ruling in its rate litigation with the American Society of Composers, Authors and Publishers (Broadcasting, Oct. 28). The committee is seeking a new form of ASCAP music license that will not require TV stations to pay ASCAP di- rectly for its music when used in future syndicated programs and feature films. The U. S. southern district court in New York ruled that ASCAP could not be required to issue this type of license, and the second circuit court of appeals refused to hear the appeal — until over- ruled by the Supreme Court last month. A Strain ■ In explaining his de- cision to step down, Mr. Shea said that "although I have a fine staff at wsva- tv" there were times during the past three years when committee business put "a strain on my responsibilities" at the station. Now, he said, wsva-tv "has embarked on some expansion plans which will make it wise for me to stick closer to home for some time to come." He said he had "not begrudged a min- ute of this [committee] service because I am so firmly convinced that this is the negotiation where we must exert every legal means, no matter how long they take, to bring our payments for the use of music on local television stations to a fair and reasonable amount." Mr. Shea said the new chairman is "completely up to date on our activities" and "starts his chairmanship right on top of our latest positions on objectives and strategy for the future." He also stressed Mr. Tower's "wide industry ex- perience and acquantance, and his pres- ent responsible operating position," as adding to "his fine qualifications as the spearhead of the industry efforts in the future." "Personally," Mr. Shea continued, Thurmond swings again at fairness doctrine Senator Strom Thurmond (D- S.C.) last week raised the spectre of network regulation in his continued attacks on the FCC and "left wing broadcasters" over the commission's public notice on fairness (Broad- casting, July 29, et seq.). In an insertion in the Congres- sional Record Tuesday (Nov. 5) Senator Thurmond said, "The public is already subjected to a constant barrage of left wing broadcasts by the three major radio and television networks. If this so-called fairness doctrine is to be applied by the FCC with fairness, it would be well to begin applying the doctrine with the broadcasts of the networks because of the monopoly which the networks have on national broadcasting." Senator Thurmond, a member of the Senate Communications Sub- committee, has been one of the sternest congressional critics of the fairness statement. Even before it was issued, he confronted CBS Presi- dent Dr. Frank Stanton at a hearing on equal time with charges that his network, among others, was slanting racial news (Broadcasting, July 1). The senator came to the defense of The Manion Forum, which broad- cast a vigorous criticism of the fair- ness statement Oct. 27, and said the program "is one . . . which has al- ready felt adverse effects from FCC intimidation of local radio sta- tions. . . ." The broadcast said the FCC notice requires "every broadcaster who wishes to be fair, either to expose himself to unbearable sanctions by the commission or to cease express- ing or broadcasting views on contro- versial subjects." What this adds up to, the Forum continued, is "that a cease and desist order has been made against all local programs which criticize the policies of the federal government." BROADCASTING, November 11, 1963 "I am very grateful for the many let- ters and words of encouragement I have received from television station opera- tors over the past three years and for the unstinting help and cooperation of every member of the committee on even* occasion. I look forward to my continued participating in committee activities as time permits." Republican complains about ABC's 'Crisis' A charge that the ABC-TV broadcast Crisis: Behind a Presidential Commit- ment was not a true documentary but "in fact, partly a staged performance," was made last week by Charles J. Conrad, minority floor leader of the California state assembly. Mr. Conrad, a Republican from Sherman Oaks, made the charge in a letter to William E. Miller. Republican national chairman, urging him to demand an FCC in- vestigation of the program. '"I have worked in the motion picture and television industry for many years," Mr. Conrad wrote, "and am confident that anyone familiar with broadcasting techniques will concur in my opinion ... On the other hand, millions of viewers must have taken it to be a completely factual and spontaneous pre- sentation. The administration which calls for 'truth in advertising' for shaving soap and beer commercials apparently has no such scruples when it involves prominent members of the Democratic party. . . . "The situation should be cleared be- fore the presidential campaign," Mr. Conrad concluded. "Otherwise we may witness the staged recreation of a con- versation over the hot line to Moscow a few days before the November elec- tion giving the impression that Mr. Kennedy single-handedly averted nu- clear war." Westinghouse conference draws 300 to Cleveland More than 300 leaders in broadcast- ing, government, education and enter- tainment are in Cleveland this week for the fifth Westinghouse Broadcast- ing Co. Conference on Public Service Programing to be held since 1957. The theme of the three-day confer- ence, which begins today (Nov. 11) is Communications and Communities. Activities include panel sessions, semi- nars and "shirt sleeve" working ses- sions. Among the top government officials scheduled to address the conference are FCC Chairman E. William Henry, Secretary of State Dean Rusk, who will give a background briefing on world affairs, and Francis Keppel. U. S. Com- missioner of education. TIO shoots holes in 'violence' test Television Information Office has mounted a counterattack against a Look magazine article "What TV vio- lence can do to your child." The Oct. 22 article by Albert Ban- dura, PhD, a Stanford University psy- chologist, described an experiment which purported to show that children will copy aggressive behavior patterns seen on TV. The experiment involved 96 children, divided into four groups. Three groups witnessed aggressive behavior against a "Bobo" doll — one group saw real-life adults, another saw a motion picture of an adult attacking the doll, and the third saw a motion picture, projected through a TV set, in which an adult disguised as a cartoon cat attacked the doll. The fourth group saw no aggres- sive action. According to Dr. Bandura, the three groups which witnessed aggressive be- havior were "twice" as aggressive as the fourth group. TIO, in its rebuttal of the article, which has been sent to TIO sponsor stations for "apropriate local use," crit- icized it on several points including: "A Bobo doll is made to be struck." The toy "is made precisely for the pur- pose of being knocked around by chil- dren." The experiment was "direct in- struction in violence," TIO continues and asks "Wouldn't a similar demon- stration on how to hit a punching bag or how to kick a football have similar results?" The article states that the three groups exhibited "twice as much aggres- sion" as the control group but does not say how much or what kind of aggres- sion the control group exhibited, TIO observes in calling the experiment a "highly artificial situation." TIO further criticizes the experiment because no parents were present. The article states that "most parents quick- ly suppress any learning that conflicts with what they consider desirable con- duct." TV's impact, it continues, can only be isolated and measured "when parental influences are removed." TIO counters that "what a child will do under normal conditions cannot be pro- jected from his behavior when he is so carefully isolated from normal condi- tions and influences of society." Harold Mendelsohn, PhD, director of research at the University of Den- ver's School of Communication Arts, in a letter to Look said the fourth con- trol group should have included the presence of a parent of each child in the TV situation "in order to measure the countervailing influence of Ban- dura's very own point about parental BROADCASTING, November 11, 1963 supervision and discipline. It is quite appropriate to expect that parental presence would have reduced the ob- served aggressiveness significantly." Dr. Mendelsohn concludes his letter, ". . . it is difficult to see what purpose was served by publication of [the] arti- cle— other than a play for sensational- ism by one medium of mass communi- cation in its competitive battle against another considered to be an arch foe." Dr. Mendelsohn submitted a re- search plan to TvB in 1960 which was selected for publication in Television and Human Behavior, published this year by Appleton-Century-Crofts. Jefferson Productions expands its operations In its first outside program assign- ment, Jefferson Productions Inc., Char- lotte, N. C, has assumed production of the Gospel Singing Caravan hour series, it was announced last week by John P. Dillon, sales manager of JP. The program, which is owned and distributed by Sing Recording Co., At- lanta, has been sold in more than 40 markets, according to A. O. Stinson, sales manager of Sing Recording. The series spotlights four singing groups. Jefferson Productions is owned by the Jefferson Standard Broadcasting Co., which owns and operates wbt- wbtv(tv) Charlotte and wbtw(tv) Florence, S. C. It produces and syndi- cates The Arthur Smith Show and JP facilities are available for outside pro- gram productions and for the making of TV commercials. 'Bingo' in 57 markets TV Bingo, a live program (by Idea Research and Development Corp., San- ta Rosa, Calif.), has been sold to ktla (tv) Los Angeles; wlac-tv Nashville, Tenn.; ktul-tv Tulsa, Okla.; cjoh-tv Ottawa; kgns-tv Laredo, Tex.; wltv (tv) Bowling Green, Ky.; wzzm-tv Grand Rapids, Mich.; wima-tv Lima, Ohio; wdsu-tv New Orleans; who-tv Des Moines, Iowa; wkrg-tv Mobile, Ala.; koat-tv Albuquerque, N. M.; kp ac-tv Port Arthur, Tex.; wtvy(tv) Dothan, Ala.; kfbb-tv Great Falls, Mont. Show is now in 57 markets. Film sales . . . 15 Feature Films (Westhapton Film Corp.) : Sold to wabc-tv New York. Debbie Drake (Banner Films): Sold to wdau-tv Scranton, Pa.; wsjs-tv Winston-Salem-Greensboro, N. C, and weht(tv) Evansville, Ind. Bold Journey (Banner Films) : Sold to wsiu-tv Carbondale, 111.; kima-tv Yakima, Wash., and wsun-tv St. Petersburg, Fla. Tarzan Features (Banner Films): Sold to wgan-tv Portland, Me.; wsbt- tv South Bend, Ind.; wfga-tv Jackson- ville, Fla.; wdsu-tv New Orleans; wtvj(tv) Miami; wsm-tv Nashville; klz-tv Denver; wane-tv Fort Wayne, Ind.; kcra-tv Sacramento, Calif.; wtic- tv Hartford, Conn.; wtcn-tv Min- neapolis-St. Paul; wbal-tv Baltimore; kutv(tv) Salt Lake City; wdaf-tv Kansas City, Mo., and ktvk(tv) Phoenix, Ariz. Detectives (Four Star) : Sold to wcsc-tv Charleston, S. C; ktts-tv Springfield, Mo.; kcpx-tv Salt Lake City and ksbw-tv Salinas, Calif. Now in 90 markets. Cimarron City (MCA TV) : Sold to wcny-tv Carthage-Watertown, N. Y. and kait-tv Jonesboro, Ark. Crusader (MCA TV): Sold to ktts- tv Springfield, Mo. NBC-TV cancels football because of segregation The Blue-Gray game, a football fix- ture on NBC-TV since 1954, will not be telecast nationally this year. The network said it was advised by the Blue-Gray Association of Montgom- ery, Ala., the sponsoring organization, that Negro players would not be eligi- ble to participate in the game. No Negro player has played in the charity game in the nine years it has been on NBC. As a result of the association position, NBC said it decided not to televise the Dec. 28 contest. The decision, accord- ing to the network, was made with knowledge of the sponsors, Gillette through Maxon, and Chrylser Corp. through Young & Rubicam. Gillette and Chrylser also co-sponsor the Rose Bowl game on NBC-TV, and Gillette is a participating sponsor on ABC-TV's American Football League games. Mostel signs for series with Screen Gems in '65 Screen Gems has signed Broadway star Zero Mostel to a three-year ex- clusive contract calling for a weekly half-hour series for the 1965-66 season and for specials, it was announced last week by Jerome Hyams, vice president and general manager of Screen Gems. My Hyams said that a series starring Mr. Mostel originally planned for 1964- 65 (Broadcasting, Aug. 26) had to be shelved because of his commitment to the long-running Broadway show, "A Funny Thing Happened on the Way to the Forum." Meetings now are under- way discussing the possibility of two 90-minute specials, which could be filmed or tapped in New York while the comedian continues his Broadway performances. BROADCASTING, November 11, 1963 22, TWENTY THREE Twenty-three specialists mean more business. They dig, search, calculate, tabu- late, analyze, compute, create, recommend, project, produce. Twenty-three specialists oriented to the dollars-and- sense values of research, new business development, promotion, and sales pro- motion, who know what they're doing and do it as a team. Average experience: Five years per specialist. Performance: Unsurpassed. Twenty-three specialists plus our newest trainee (Electronic Data Process- ing—capable o£ producing 20 pages o£ sales ammuni- tion every minute). We represent stations that like "total salesmanship/' At H-R, it begins with "H-R Facts," the best sales devel- opment team in the business. J H-R Television, Inc./H-R Representatives, Inc. 375 Park Avenue, New York 22, PLaza 9-6800 BROADCASTING, November 11, 1963 81 CHANGES FOR THIS SEASON AND NEXT Networks plan ahead and make changes in current season The TV networks continue to look to their programing, not only for this sea- son, but for the one that's far ahead — the 1964-65 season that starts in the fall of 1964. Next season: CBS-TV announced it has selected the "first new series of the 1964-65 season." The program is The Jones Boy, a half-hour comedy series, created by Arne Sultan and Marvin Worth and which has a fix-it shop as the backdrop (Broadcasting, Aug. 26). The network said that a rough cut of the pilot had been viewed by James T. Aubrey Jr., president of CBS-TV; Michael Dann (vice president-pro- grams), Roger F. Lewis (vice president- programs, Hollywood), and Hunt Stromberg (vice president-program de- velopment, Hollywood) after which the decision to go into production with the series was made. CBS Movie? ■ Mr. Aubrey indicated that CBS-TV has begun discussions on adapting the series for a "full-length theatrical film." The CBS-TV president said that on the basis of what he'd seen in Hollywood of the pilot, the series "looks like a sure-fire television hit." The network said that Messrs. Sultan and Worth — represented in negotiations by NRB Associates — would undertake no further network writing assignments on the Judy Garland Show. Production has begun on The Jones Boys. CBS-TV said flatly that the decision was to place the series on the network schedule next year. Mickey Shaughnessy is said to have a starring role. This season: NBC-TV announced officially its replacement for Redigo (Screen Gems) that will be dropped after Dec. 31 in the Tuesday, 8:30- 9 p.m. period. The new show will be a nighttime version of a game program now seen in the daytime hours (Mon- day-Friday 3:30-4 p.m.) — You Don't Say! It is co-produced by Bill Yage- mann and Ralph Andrews in associa- tion with Desilu Productions, and origin- ates in Burbank, Calif. Brown & Williamson Tobacco Corp., now the advertiser on Redigo, will spon- sor the game show. The tobacco firm's agency is Post-Keyes-Gardner. Also at NBC-TV, it's now firm that Colgate-Palmolive has decided to drop Harry's Girls (produced by MGM-TV) a week or two after the first 13 -week cycle. It was reported that the Jack Paar Show may be extended to a 90- minute format with Colgate the spon- sor of the first 30 minutes (Harry's Girls now is seen Friday, 9:30-10 and is followed by Jack Paar). D'Arcy is the agency. At CBS-TV. it appeared that Glynis will be replaced by a new Allen Funt program that has the working title of People and Places (Closed Circuit, Nov. 4). The new program is expected to go on the air around the first of the year. The time period is Wednesday, 8:30-9 p.m. Affiliates contribute to ABC Radio's 'Flair' ABC Radio's Flair Reports daily fea- ture series of current events is moving toward wider coverage of local events throughout the country by using vi- gnettes contributed by the news staffs of the network's affiliated stations. Co-producers Frank Maguire and Ivan Ladizinsky have announced that in response to their request for coopera- tion from affiliated stations, the pro- gram has "averaged from 20 to 30 phone calls a week from affiliate news directors." They added that many of the leads provided by the affiliates have resulted in stories, and, in some in- stances, locally use originated actuality broadcasts have been carried on Flair Reports. Starting late this month, Flair Re- ports will attempt to complete total in- tegration of local and network staffs by broadcasting closed circuit information at regular intervals to ABC Radio's affiliate news directors. This will in- clude specific requests for affiliate con- tributions for use the following week. Sinatra golf coverage on special TV hookup First annual Frank Sinatra invita- tional golf tournament from the Canyon Club in Palm Springs, Calif., on Nov. 10-11, is being covered by khj-tv Los Angeles for two hours each day and fed to a special network including the other RKO General TV stations, wor-tv New York and cklw-tv Detroit- Windsor; kplr-tv St. Louis; kcto-tv Denver; kpix(tv) San Francisco and kogo-tv San Diego. The telecasts were offered for spon- sorship, with all proceeds from the tourney to go to the Frank Sinatra Char- ities Foundation, which supports youth clubs throughout the world. The pro finals were held Nov. 10, with pro-celebrity day today. Gene Lit- tler, Sammy Snead, Jimmy Demaret and Julius Boros are among the pros competing. Bing Crosby, Phil Harris and other stars have joined their host, Frank Sinatra, in the celebrity contes- tant part of the two-day meet. Music publisher formed Walter Reade-Sterling Inc., a film en- tertainment company, and the Frank Music Corp., both in New York, have announced plans to form a jointly owned music publishing subsidiary, Walter Reade-Sterling Music Corp. The new firm will deal with international music rights obtained primarily from motion picture sources. Frank will have complete manage- ment control over the new firm, while Walter Reade-Sterling will supply copy- rights to its film scores and sound tracks. Frank has been active in the Broadway musical and publishing fields, and Walter Reade-Sterling produces and distributes films for theatrical, TV and educational use. New Triangle radio series Triangle Program Sales, syndication arm of the Triangle radio and TV divi- sion, has announced national distribu- tion of Window on Washington, a daily radio news series. The segments — five five-minute pro- grams daily and a fifteen minute special for weekends — of spot news coverage Networks to bid on NCAA The National Collegiate Athletic Association, whose $10.2 million, two-year contract with CBS-TV ex- pires next month, will pick a net- work for 1964 and 1965 at bidding in New York, Dec. 17. The NCAA announced details last Thursday (Nov. 7) of a two-year plan, beginning in 1964, to telecast 29 major college football games annu- ally. The major change over the plan now in effect is that small colleges will be permitted to telecast their games on as many outlets as they can rights Dec. 17 arrange. In the past, they were re- stricted to only two stations. The NCAA plan calls for telecasts of major college games on 1 3 Satur- days and on Thanksgiving Day each year. Nine of the 14 dates will con- sist of a single game carried nation- ally. On the remaining dates four games will be telecast on a regional basis only. One Saturday in Decem- ber, at completion of the regular season, also was reserved by NCAA for possible telecast of a college divi- sion playoff. 82 (PROGRAMING) BROADCASTING, November 11, 1963 State court refuses to act on radio spot A Pennsylvania judge has told pro- testing Democrats in Allegheny county that the state court has no jurisdiction over "allegedly objection- able matter* which is broadcast since ""it appears'* radio and television have been '"pre-empted" by the federal government. Ed Boyle. Democrat incumbent for county district attorney, protested a radio spot run for Republican Robert Duggan, which allegedly depicted Pittsburgh as a corrupt city. The spot was based on an Aug. 5 story in the Pittsburgh Press, which reported- ly quoted mobster Joseph Valachi, according to GOP testimony. The Republicans said the statement had not been part of Valachi's testimony before a Senate hearing. A voice which sounded like Sena- and interviews also will be heard on the five Triangle AM stations: wfil Phila- delphia, wnhc New Haven. Conn.; kfre Fresno, Calif.; wnbf Bingham- ton, N. Y., and wfbg Altoona, Pa. Program notes... New NBC daytimer ■ NBC-TV plans on Dec. 30 to start Let's Make a Deal, an audience-participation game show that will replace People Will Talk. The new prize show will be broadcast Mon- day through Friday at 2-2:25 p.m. EST and will feature Monty Hall as host. Christmas show ■ Seven Arts Asso- ciated Corp., New York, plans to put into distribution for the holiday season a half-hour TV special, Mahalia Jack- son Sings the Story of Christmas. The program will feature Miss Jackson sing- ing seven Christmas carols. Christmas sounds ■ SESAC announced last week the new "Sounds of Christ- mas"' package consisting of five LP albums with more than 60 Christmas selections. The package, which includes music and scripts for 13 five-minute programs, is now available to broad- casters at SI 9.95. Pilot show ■ A pilot for a new half- hour comedy series, Take Me To Your Leader, will go into production next Monday (Nov. 18) at MGM-TV. Bert Gordon, who created the series with Robin Estridge, will produce the pilot, with Will Hutchins as star. The series is aimed for the 1964-65 season on ABC-TV. Wolper agreement ■ Wolper Produc- tions will be able to use footage of Deutsche Wochenschau Productions in tor Joseph S. Clark (D-Pa.), was also used on the spot, describing "sleazy law enforcement" in Allegheny coun- ty- On Nov. 1 the Democrats sought to enjoin the GOP from running the spot on wwsw and wryt, calling it "malicious, false propaganda." Friedman, Susman & Baime, Pitts- burgh agency for Mr. Duggan, re- ported that the spot was being used on seven stations while the case was being argued. According to the agency, it fashioned a statement from news- paper articles on Valachi's testimony before the Justice Department. "We fashioned a statement uttered by a voice that was designed to sound like a precise quote. We admit that for its TV programs under an agreement made by David L. Wolper, president of the Hollywood documentary produc- tion organization, with Manfred Purzer, chief editor and managing director of the German newsreel company. The German company will be able to draw on the Wolper archives for its own use. First Wolper production to use the Ger- man company's material will be Berlin: Kaiser to Khrushchev, an hour pro- gram being produced for UA-TV. Radio today ■ Woodgate Associates, Buffalo, N. Y., is offering a new radio transcription library service called "Ra- dio Today." Among the library's offer- ings are identification jingles, thematic logo beds, sound effects and comedy vignettes. Woodgate has branch offices in Miami, Kansas City, Mo., and Chi- cago. Coming up roses ■ A series of nine five-minute radio shows called Rose Bowl Report is being packaged by Na- tional News Service, Hollywood. The series — which will be aired Dec. 23 through Jan. 1 — will feature interviews with coaches, players and others in- volved in the football classic. New free offer ■ Records with 10 short interviews with authors and "other in- teresting people" are being distributed free by Ted White Productions, 345 W. 88th Street, New York. At least one Assignment: People record will be mailed out to recipient stations each month, but only one station a market will qualify for the radio series. Crime special ■ 20th Century-Fox TV has produced an hour special on the history of organized crime in the U. S., Anatomy of Crime, and has begun syn- dramatic effect we used dramatic li- cense and this voice and statement became part of a one-minute spot." On election eve, Nov. 4. Judge David Olbum, of the State Court of Common Pleas said, "In reaching our conclusion, it is not necessary for us to discuss the question whether this court has the power to enjoin the broadcast of allegedly objectionable material by a radio broadcasting sta- tion which is licensed by an agency of the U. S. government, and is subject in its operation to the rules and regulations promulgated by the FCC. It might appear that the entire field of radio and television broad- casting has been pre-empted by the federal government." On Tuesday (Nov. 5), Mr. Duggan was elected. dication of the program for television. Drawing from Fox Movietone news- reel and TV news film footage, the spe- cial follows crime in this country from pre-prohibition to the current Cosa Nostra investigations. French pact ■ Seven Arts Associated Corp., New York, has a publishing ar- rangement with Libraire Hachette in France to produce a reference library of practice materials for home study in conjunction with the TV series, En France, 26 half-hour French language instruction-entertainment programs now on 60 stations. The series is being pre- sented by Seven Arts Associated Corp. and Time-Life Broadcast Inc. The books and records — a home-study course kit — is being offered on TV at the price of $24,957 TV series ■ TV producer Robert Her- ridge plans to produce a series of six full-hour TV dramas for presentation on Metropolitan Broadcasting stations. Production of the taped series, to be called Stages Seven, is expected to start this month with a premiere anticipated in December. Cliff hangers ■ Embassy Pictures is re- leasing to TV a new Sons of Hercules series of 13 color feature films, E. Jonny Graff, vice president in charge of TV, has announced. The features may be programed in full-length or as one-hour versions for "cliff-hanger" showing, Mr. Graff said. Comedy to pay TV ■ RKO General Phonevision announces that its sub- scription TV system in Hartford shortly will present a taped program of "Tchin- Tchin," a comedy that played on Broad- way last season. The play was taped BROADCASTING, November 11, 1963 83 Newsmen turn answermen at KNX An innovation in the Southern California radio news scene was in- troduced Nov. 4 when kn'x Los An- geles started its Noon Hour News, a 60-minute mid-day news program which includes not only hard news and in-depth news analysis, but also 30 minutes of audience participation. Listeners may telephone questions to the newscasters about the news knx has just reported. Four knx reporters cover the local scene each morning, reporting from the county board of supervisors; the mayor's office; the city council cham- bers and on news conferences and stories outside the city's civic cen- ter. Each of the quartet contributes taped phone or shortwave reports each day. Al Downs, kn'x day news supervisor, is editor of Noon Hour News, supervising the editing and compilation of local news plus inte- grating it with national and interna- tional reports from CBS correspond- ents (knx is a CBS-owned station). At noon in Los Angeles, it is 3 p.m. on the East Coast (the stock market has closed for the day and most business news has been made) and evening in Europe. This means that the Noon Hour News can give Los Angeles listeners a wrap-up on much of the day's final news from the rest of the world. But the real innovation is the sec- ond half-hour, during which the newsmen are on the spot, trying to answer whatever questions their listeners phone in to them. during an actual performance on Oct. 25 at the Cocoanut Grove Playhouse near Miami. The production was by VHF Inc. 'Lux Radio Theater' revival? ■ Gotham Recording Corp., New York, reports it hopes to bring Lux Radio Theater, a dramatic radio series that began in the late 30's, back to the airwaves. Herbert Moss, Gotham president, said he is at- tempting to obtain needed clearances preparatory to distribution to stations. Science show ■ ABC-TV will schedule Science All-Stars, a program showcas- ing the scientific achievements of chil- dren, in its Sunday 4:30-5 p.m. slot beginning Jan. 12. The show, to be hosted by Don Morrow, is a production of MGM-TV. Minneapolis-Honeywell Regulator Co., through BBDO, will be the sponsor. Rogers show ■ Radio receivers were placed in public school classrooms throughout Oklahoma to pick up a special broadcast last week from the Will Rogers Memorial Commission in Claremore, Okla. The 30-minute program, co-sponsored by the Memorial Commission, Oklahoma Broadcasters Association and the Oklahoma Educa- tion Association, highlights the career of the humorist and his impact on the American public. Will Rogers Jr. and Governor Henry Bellmon were on the show and Glenn Condon, krmg Tulsa, was mc. New Seven Arts series ■ Seven Arts Associated will distribute the Out of the Inkwell series of 100 five-minute car- toons to U. S. television stations. Seven Arts which has distributed the series in international markets acquired domestic distribution rights last week from Video House Inc., New York, producer of the show. Seven Arts said syndication of the series to U. S. stations began last week. Vinton series ■ Bobby Vinton, popular recording artist, has been signed by Rolling Productions, subsidiary of Na- than, Johns and Dunlap, to star in 26 half-hour musical variety TV shows. The pilot show is now being screened for advertising agencies and sponsors. Mr. Vinton records for Epic Records. Preparing for Christmas ■ NBC-TV has scheduled two previously-broadcast color programs for presentation during the Christmas season. The Project 20 production of "The Coming of Christ" is slated for Dec. 22 (7-7:30 p.m. EST). This will be NBC-TV's third presentation of the program. It will be sponsored by the Union Central Life In- surance Co. through Meldrum and Few- smith, Cleveland. The show will be pro- duced and directed by Donald B. Hyatt. A new production of Gian Carlo Men- otti's opera "Amahl and the Night Vis- itors" has been taped by the NBC Opera Company for NBC-TV presenta- tion on Christmas Night Dec. 25 (9- 10 p.m. EST). The opera was first presented by NBC in 1951, and it has been broadcast every Christmas season since. TAC adds affiliate ■ Television Affil- iates Corp. has announced the signing of keyt(tv) Santa Barbara, Calif, and wcyb-tv Bristol, Va. as subscribers. TAC also a: ounced two new shows in the TAC lineup: Ballad of Chicago, produced by wgn-tv Chicago and Split Image, produced by ktla(tv) Los Angeles. Mutual commentary ■ MBS has re- ported that its military affairs consult- ant, retired Marine Corps Brigadier General James D. Hittle, is appearing every Sunday on a 10-minute program which is devoted to commentary on worldwide military activity. The week- ly broadcasts, MBS said, are available to affiliates for sale to local and re- gional advertisers. UA-TV deal set ■ United Artists Tele- vision has entered into an agreement for the production of a new hour dra- matic series aimed for presentation on CBS-TV in the 1964-65 season. The series, created and written by N. Rich- ard Nash, will star Robert Horton in the role of a young adventurer. Robert Alan Aurthur will be executive pro- ducer. Production is expected to begin in New York soon. Libraries on radio ■ Literary appraisal sections of CBS Radio's Invitation to Learning will be highlighted this fall and winter by a nationwide program of library displays and book discussions. The planned program sections, expected to involve some 1,500 libraries in 50 cities, will be a joint undertaking of CBS Radio, its affiliated stations and the American Library Association. MGM pilot ■ The pilot film of a new half-hour comedy TV series, tentatively titled The John McGiver Show, will go into production today at MGM-TV. A Lindabob production starring John McGiver, the series was created by Parke Levy, who wrote the pilot script with Normal Paul. Mr. Levy is crea- tor-writer of December Bride and Pete and Gladys. Four Star shows in prime time Four Star Distribution Corp. re- ported last week that 10 stations have scheduled Zane Grey Theater, The De- tectives and Stagecoach West in prime time hours. Len Firestone, vice presi- dent and general manager, commented that "some stations prefer using a qual- ity off-network series with a proven rec- ord of success rather than take a chance on a new network series." In most cases cited by Four Star Distribution, its off- network series were slotted instead of a new network series. Telesynd gets 'Car 54' The U.S. and overseas distribution rights to Car 54, Where Are You? have been acquired by Telesynd from Eupo- lis Productions, it was announced last week by Hardie Frieberg, Telesynd president. The series, of 60 half-hour episodes, was on NBC-TV for two sea- sons. Telesynd, a division of the Wrather Corp., recently established its overseas sales force with offices in London and Toronto. It also syndicates Lassie, Sergeant Preston of the Yukon and The Lone Ranger. 84 (PROGRAMING) BROADCASTING, November 11, 1963 "ALCOA REPORTS" A NEW CONCEPT IN TELEVISION COMMERCIALS "Alcoa Reports" — a series of commercials describing new and exciting applications of Alcoa® Aluminum, practically as they happen. Don't miss "Alcoa Reports" on "The Huntley-Brinkley Report," NBC-TV tonight, Monday, November 11. ALCOA oooeoo BROADCASTING, November 11, 1963 85 EQUIPMENT & ENGINEERING Broadcasts from space to homes seen USSR SURPRISES GENEVA TALKS BY REQUEST FOR SPEEDIER STUDIES An unplanned item momentarily came to the fore at the Geneva con- ference on space frequency allocations, but it was for the time being "put in the refrigerator," as one participant put it. It is likely, however, to become a major item at the 1966 radio conference, al- so to be held in Geneva. The topic? Direct radio and television broadcasting from satellites to home receivers. The subject was brought up by the USSR. In a relatively innocuous pro- posal, the Soviets recommended that the International Radio Consultative Committee (CCIR) be asked to speed up its study of direct broadcasting from space. The conference acceded to this request, although there was puzzlement over the purpose of the Russian sugges- tion in light of the USSR's traditional jamming of international broadcasts that enter its territory. Although France had proposed in its pre-conference recommendations that a ban be placed on direct broad:asting. that nation did not object to the adop- tion of the Russian proposal. The CCIR early this year at its meet- ing in Geneva adopted a tentative re- port on direct broadcasting from space submitted by its Study Group 4 (Space) and concurred in by Study Groups 10, 11 and 12 (broadcasting). The CCIR report is only concerned with technical aspects of the subject (power, propaga- tion, receiving antennas, etc.). Some of the participants at the Gene- va conference last week said that the action taken by the group should not be considered too significant since the CCIR work is along experimental lines only. They also pointed out that under the 1959 Radio Convention, pirate broadcasting from ships or airplanes in or over international waters is banned. The wording of this prohibition, they point out, could be considered to cover satellites. The Soviet recommendation, which could be inferred to mean the Russians are thinking seriously of satellite-to- home broadcasting, is the latest in a series of comment, observation and pro- posals for a system of spray-broadcast- ing from communications spacecraft. Not Considered ■ Even when the whole idea of communications via satel- lite relay was first broached a scant 10 years ago, reference was made to this possibility. It was only a year ago, however, that the idea occasioned more than casual talk. Leonard Jaffe, chief of communica- tions research for the National Aero- nautics & Space Administration, has talked about direct broadcasting from satellites twice. The first time was at a UN conference in Geneva last year and the second at an international law con- ference in Athens last July. Primarily, he spoke of the technical barriers that must be hurdled to make it possible to broadcast directly, but he did say that this type of broadcast system might become a reality in 10 to 20 years (Broadcasting, July 8). Robert P. Haviland, satellite and space engineer with General Electric Co., delivered a technical description of a feasible system at Montreux, Swit- zerland, in the summer of 1962. Mr. Haviland contended that a 500-pound, Syncom-type satellite, using 10 kw radi- ated power, could cover one entire con- tinent with direct broadcasts to home receivers. He estimated the cost at about $35 million to encompass broad- casts to one continent using one Syn- com, or from $200 to $500 million for three Syncoms to have a worldwide system (Broadcasting, Nov. 12, 1962). RCA engineers have also made a study of direct broadcasting from space for NASA. And Brigadier General David Sarnoff, RCA chairman in a comment earlier this year, said he thought it was technically possible. Opposing opinions on the feasibility FM taking the dual road to reach automobile radios "Giving 'em the old one-two," is how FM broadcasters are describing a new technique which promises to permit them to reach the increasing number of FM receivers in auto- mobiles. The one-two consists of doubling the transmitter power of the station and dividing the power between two antennas — one radiating in the hori- zontal plane and the other vertically. It's all perfectly legitimate and approved by the FCC. Already, ac- cording to commission sources, about 25 FM stations are utilizing dual polarization. Most of them are on the West Coast where, apparently, there has been the heaviest concen- tration of car FM installations. Although there are no statistics on FM auto radios, a few brave esti- mates have been published. These range from 65,000 to 80,000 for such sales in 1962 to about 100,000 altogether. A large number of these sets, it is presumed, are imports, par- ticularly from West Germany and lapan. In 1962, factory sales of all auto radios were 7.25 million units. Up to August of this year, auto radios totaled over 4.5 million. A by-product asset for stations us- ing dual antenna-dual polarization techniques is that the combination horizontal-vertical signal tends to fill in holes in the station's service area. This is due to the fact that horizon- tally polarized signals don't remain horizontal as they travel away from the station. Because of terrain con- ditions, these signals soon become vertical or in some situations, circu- lar. Thus a homeowner with a hori- zontally polarized receiving antenna finds he is receiving a weak signal since by the time it reaches him it is vertically polarized or circular. By sending out both a horizontal and a vertical signal, these "shadow" areas are being reached. More Range Yet ■ Another im- provement, not yet measurable, is an extension of the range of the FM station. As one engineer put it: "It hasn't been measured, but it stands to reason when you double your power it should reach farther, even when you divide it at the antenna." This he explained would also be true because of the fill-in action by the two modes of polarization. One of the known facts about FM, engineers observe, is that vertical antennas are more sensitive to sig- nals from all directions, whereas horizontal antennas are more direc- tional. Several years ago Robert M. Sill- iman and Raymond E. Rohrer, Washington consulting engineers, conducted measurements on polar- ization in the Washington area. They found, Mr. Silliman said, that even at high signal strength horizontally polarized signals were not being re- ceived at some locations with hori- zontal antennas. They also found, 86 BROADCASTING, November 11, 1963 of direct broadcasts have been ex- pressed by Dr. John Pierce of Bell Tele- phone Laboratories and former FCC Commissioner T.A.M. Craven. High Powers ■ For direct broadcast- ing from satellites to home sets, a basic requirement is high powers from the transmitting spacecraft, and more sensi- tive receiving antennas for home use. Involved in these considerations are transmitter circuit designs, satellite stab- ilization, power supplies and directional transmitting antennas. Since all this would require a satellite weighing 500 to 1 ,000 pounds, more powerful rockets would be needed. This requirement may be answered in the Saturn rocket under development by NASA. American communications satellites have up to now weighed less than 200 pounds and have radiated not more than 10 w. Conference Closes ■ Signatures to the final documents agreeing to inter- national allocations for space communi- cations were affixed Friday afternoon by the representatives of the more than 70 nations which had over 400 delegates to the Geneva space conference. Chair- man of the United States delegation was Joseph H. McConnell, president of Reynolds Metals Co., and former presi- dent of NBC. The conference was one of the most harmonious in recent years, observers stressed. For the first time, it was pointed out, the United States, USSR, United Kingdom and France cooperat- ed closely in order to insure that space communications will become a reality. The only problems, it's understood, came from some of the smaller and newer nations who seemed to fear that the space allocations would deprive them of frequencies for home use. Although the details of the agree- ments were lacking at this writing, it is believed that an amicable compro- mise was effected between the United State's proposal to use 2,725 mc for space communications activities, dis- tributed between 3,700 mc and 8,400 mc in the radio spectrum, and the USSR recommendation that the total amount be not more than 1,600 mc. The UK had suggested that 3,000 mc be used for this purpose. Bandwidths are wide enough to carry TV, it was understood. Other items at which agreement was reached at Geneva were: identification of satellites, bands for radio astronomy, bands for amateur radio operators and time delay limits for telephone circuits. Comsat Ready ■ With the conclusion of the conference and the assignment of frequencies for space satellites to use in communications, the wheels of the Communications Satellite Corp. in Washington began to turn. Although there is much technical data to be worked out, the private space Although there is a general impres- sion that broadcast equipment makers are in the doldrums (the AM freeze, the FM freeze, no major rush for UHF television), this isn't completely true. There is still a significant market for studio equipment. Take RCA for ex- ample. In October, RCA's broadcast and communications products division es- tablished an all-time high production record in a single month for two items of studio broadcast gear: the TR-22, transistorized TV tape recorder, and the TK-60 4V2-inch image orthicon camera. The company turned out 25 of the TR-22 recorders last month. This brings to 150 units RCA's total production since first shipments began in October 1962. The division also turned out 40 TK- 60's last month. Since commercial de- liveries began in May 1961, more than 250 of these 4Vi-inch IO cameras have been produced and shipped. In many cases, it is pointed out, the tape recorder and camera were pur- chased as a package since the two items were designed to operate together. Although the bulk of TR-22 sales has been to networks and stations in this country, a large number has gone to England, France, Italy, West Germany, Australia and other countries. The re- corder is available in two "switchable" models: one with 525-625 and 405 communications company, established by Congress early this year, is getting ready to issue its first stock offering, reported to be about $200 million. This is expected to be placed on the market early next year. Technically, Comsat has not yet de- termined exactly what sort of a system its circuits will be. Although now as- sured of proper frequencies, and with some degree of assurance that the na- tions of the world will cooperate in the venture, no decision has been reached as to whether the satellite com- munications system should be medium altitude (6,000 miles, requiring 30-40 satellites in random orbit) or a syn- chronous system whereby three Syn- coms at 22,300 miles above the earth would be sufficient to cover 98% of the planet. Under the terms of its congressional charter, Comsat will be owned jointly by public investors and common car- riers. Neither may own more than 50% of the company, and there are restric- tions on the amount a single person or entity may earn in either category. Each group of joint owners will elect six directors. Three additional directors will be appointed by the President. lines and the other with 525-625 and 819 lines. RCA's 41/2-inch IO camera was first demonstrated at the 1960 NAB conven- tion in Chicago. Users include stations and networks (ABC has purchased 26 of them), and production studios, the Navy and Air Force and broadcasters in Japan. Nigeria and Thailand. The camera is also being used for closed circuit educational work in Los Angeles public school system and at Brooklyn College, N. Y. Radio group against super power stations The Association on Broadcasting Standards last week urged the FCC to hold an en banc hearing on the "crucial technical problems of standard broad- casting." Meeting in Washington last week, the ABS board also adopted a resolution urging the commission not to approve "super power" operations for Class 1-A clear channel stations above 50 kw. The board reaffirmed its "action" pro- gram to oppose all proposals that would "destroy or degrade optimum radio service" in the U. S. Joe Hartenbower, vice president-gen- eral manager of kcmo-am-tv Kansas City, Mo., and ABS president, said the board made a careful analysis of the however, that weak vertically polar- ized signals were well received by vertical antennas. These conditions increased with distance from the two FM stations being measured: wmal- fm and wgms-fm, both Washington. So impressed was wgms-fm with the possibilities that it gave Mr. Silli- man the go ahead to transform its facilities into a dual operaton. Its new vertical antenna is due to be- come operational early next month. Wgms-fm is authorized to operate with 20 kw ERP. It is putting in a new Collins transmitter that will per- mit it to radiate that amount from both its horizontal and its new verti- cal antenna. Mr. Silliman has also personally invested in what he believes is the future transmission system for FM; he is the controlling stockholder and president of Electronics Research Inc., Evansville, Ind., which is sup- plying vertical dipole antennas to Collins and Gates Radio in their horizontal-vertical FM installations. RCA's TK-60, TR-22 set production records STUDIO EQUIPMENT SALES SINK DOLDRUMS THEORY BROADCASTING, November 11, 1963 87 posture of aural broadcasting at last week's meeting. As a result, he said, the request for an FCC hearing was made to examine the problems of AM in "closest detail." The proceeding was formally requested in the association's reply comments in the FCC inquiry on AM allocations and the relationship between AM and FM (see story page 62). In opposing AM powers in excess of 50 kw, ABS said that it is convinced such operations will have an adverse ef- fect on the radio service now enjoyed by millions of Americans and seriously endanger the future sound development of aural broadcasting. "Any attempts to destroy or degrade the present fine radio service must be vigorously pro- tested," ABS said. "ABS firmly believes that the interests of the public will not be served by granting such 'super pow- er' and will vigorously oppose all such proposals and requests." Five Class 1-A stations have asked the FCC for powers of 500 kw on an experimental basis. The commission has not as yet accepted these applica- tions. At last week's meeting, the ABS board established a technical committee to make actual field research on aural signals. Jay Wright, engineering direc- tor of the Crown Stations, is chairman while Phil Laeser, wtmj Milwaukee, will head a subcommittee to conduct the actual field work. ABS was formed last spring with the first membership meeting held in con- junction with the Chicago convention of the National Association of Broad- casters (Broadcasting, April 8). All AM stations are eligible for member- ship, according to Charles Bevis, ex- ecutive director. Eagle soars to heights in 'cantesf For the best of nearly 6,300 en- tries in a Butter-Nut Coffee "cantest" promotion by wtmj-tv Milwaukee, Dr. and Mrs. Richard L. Rech re- ceived a symbolic key to their new prize home during Butter-Nut com- mercial on the station's Oct. 24 weather-news program sponsored by Butter-Nut for the past 12 years. Bill Carlsen wtmj-tv weatherman (above) holds the red, white and blue eagle made out of Butter-Nut cans. There were a total of 130 prize-winning entries in the contest, ranging from artistic decorations to toys and other intricate objects. On weekend display at the wtmj-tv studios, nearly 7,000 people viewed them. Butter-Nut agency: Tatham- Laird, Chicago. KSON pushes C&W format with $25,000 campaign A $25,000 promotion campaign for its country and western programing has been started by kson San Diego. The all-media push includes spots on kfmb-tv and xetv(tv), both San Diego; ads in nine area papers; bill- boards; transit posters; airplane ban- ners; roving bands: and taxi posters. Additional promotional material in- FANFARE eludes: hospitality hostess greetings to newcomers to the community; distribu- tion of 25,000 imprinted paper dry cleaning bags through four outlets; and distribution of 300,000 leaflets through the 10 DeFalco Food Giant super mar- kets in the San Diego area. The C&W format, which has also re- ceived extensive on-air promotion on kson, began Sept. 29. Wilson and Stodelle Advertising, San Diego, is han- dling the campaign. Boy Scouts tour WLW's modern farm City-bred Boy Scouts were treated to a weekend in the country last month by wlw Cincinnati, which opened its Everybody's Farm in Southwestern Ohio to the youngsters. A part of the station's regular farm department public service program, the outing drew 900 scouts, a new record for attendance in a single day, although the farm draws approximately 15,000 persons a year. The farm is the site of wlw's transmitting tower. The Mound Builders' Area Council Boy Scouts were given guided tours of the modern, well-equipped farm by the station's farm department. Drumbeats . . . What about the salesman? ■ ABC-TV will run a contest in the Nielsen 30- city markets to find "Miss Farmer's Daughter USA '64." The promotion, which ties into the network's Farmer's Daughter series, will give the winner a role in an episode of the series. Akron's Doll ■ Judy Doll, winner of the Miss Teen-age America contest, was the second representative of wakr-am-fm- tv to reach national prominence in this year's beauty pageants. Peggy Emerson, who represented Ohio in an earlier Miss Teen-age contest, was in this year's Miss America contest. Deadline set ■ Feb. 15, 1964 is the deadline for entries in the third annual "on-the-air" awards of the Broadcasters Promotion Association. All radio and TV stations are eligible to enter on-air promotions used between Oct. 1, 1962 and Dec. 31, 1963. Information and entry blanks are available from BPA, 215 East 49th Street, New York 17. Friendly foe ■ Kttv(tv) Los Angeles last week issued a new program sched- ule which, in addition to the kttv pro- grams, lists those of the other six Los Angeles VHF stations, with a full page devoted to each. 88 BROADCASTING, November 11, 1963 Tubes designed from the user's viewpoint ...use them wherever reliability is essential When reliability really counts — as it does in broadcasting — be sure with tubes custom- designed and tested for the job. Sylvania engineers traveled the country — met with engineers and maintenance groups in broadcasting, public service radio, industry, the airlines — listened to their problems and studied them. From this came GB Gold Brand, a superior line of new and upgraded tubes, each tailor-made to a specific job. A given tube may have, for example, low noise, exceptional stability or vibration resistance. Or a critical parameter may be as much as three times the usual value. In each case, performance and reliability have been verified by actual user ex- perience as well as laboratory testing. This extra effort has paid off. "Excellent results," says an airline official. "No failures," reports a highway patrol department. "Hun- dreds of dollars saved in program interrup- tions," reports a TV station. "Less costly in the long run," discovered a county government. Similar results can be yours with a truly reli- able, genuinely interchangeable GB Gold Brand Tube. Electronic Tubes Division, Sylvania Electric Products Inc., 1100 Main St., Buffalo 9,*N. Y. AVAILABLE FROM YOUR SYLVANIA INDUSTRIAL TUBE DISTRIBUTOR SYLVANIA SUB Si Di A (=) V OP GENERAL TELEPHONE ^ELECTRONICS BROADCASTING, November 11, 1963 89 POWER It packs a friendly punch. Stroll down the street with any of a dozen WSYR per- sonalities. Watch the smiles light up people's faces; hear the known - you - all - my - life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18-county Central New York area. Instant friends for what you have to sell. Represented Nationally by THE HENRY I. CHRISTAl CO., INC New York • Boston • Chicago Detroit • San Francisc< INTERNATIONAL NIC in Central New Ytrk WSY rr,rriinir»i ir »r rir inif 'pS^puniUTW' R 3 U J '-I Ill 1 1 1 L 5 KW • SYRACUSE, N. V. • 570 KC WF THE SEVEN O'CLOCK HABIT 'Have Gun Will Travel" MONDAY 7 to 7:30 P.M. "The Rebel" TUESDAY 7 to 7:30 P.M. 'Cheyenne" THURSDAY 7 to 8 P.M. Lee Marvin Presents: "Lawbreaker" FRIDAY 7 to 7:30 P.M. "Sea Hunt" SATURDAY 7 to 7:30 P.M. FOR BEST MINUTE RESERVATIONS CONTACT: Adam Young Inc. Wonderful Florida Tele Vision WF ORLANDO, FLORIDA NEWSPAPERS VS. TV: TO EACH HIS OWN Canadians told they fill different needs of public Television is television and newspa- pers are newspapers. To the public "reading, including newspapers, fills one requirement in their lives. Televi- sion viewing fills another, and as far as the public is concerned, they supple- ment one another. They don't replace one another." The separation of media was noted by Bill Michaels, Storer Broadcasting Co. vice president, television division, Tuesday (Nov. 5) at the Central Canada Broadcasters Association convention in Toronto. Speaking on "What Broadcasting Learned from the Newspaper Strikes," Mr. Michaels told the broadcasters that Storer learned through the Detroit and Cleveland strikes not "to improvise overnight into something you are not — namely an electronic newspaper. Similarly, don't make the mistake of believing that number and volume of newscasts . . . are, in themselves, going to better serve or please the public. It's not that simple, for there is definite- ly a saturation point for the viewer." Mr. Michaels emphasized that he was not advocating a TV station to "go blandly about its affairs with a 'busi- ness as usual' attitude. You do have an opportunity to strengthen your ties with the public in helping fill the tem- porary void with additional news and related features. You should respond to this opportunity." But, he warned, disillusionment is in store for the broadcaster who thinks that "overwhelming the public with volume at the expense of overall pro- gram structure is going to prove to them that they don't want or need newspapers." Mr. Michaels cited the reaction Stor- er's wjbk-tv Detroit received during that city's last strike when the station pre-empted prime time entertainment programs and replaced them with "30 minutes of news which we literally broke our backs putting together and produc- ing." Only Protests ■ For their efforts, he said, the station "received absolutely nothing but protests by the hundreds, many of them unbelievably bitter. Nor did we get any favorable reaction to short news inserts in prime time which posed production problems with adja- cent programing during a previous strike." The Storer vice president pointed out that viewers don't want their TV lives knocked into a cocked hat because there is a newspaper strike any more than they want their newspapers completely transformed if there were a citywide television strike. The viewers, he said, "simply didn't understand why there was such a big rush in putting on the news at 8:30, or 9, or 9:30, nor did they accept our contention of additional 'public serv- ice.' Why wouldn't it wait until 1 1 when they were used to getting their news? And then let it go on as long as we liked?" Turning to the commercial aspects of a strike, Mr. Michaels warned the broadcasters not to "take the short- sighted view and let the lure of the easy, quick buck trap you into either over- crowding or improvising your schedule Mr. Michaels Mr. Digges 90 to accommodate more commercials than you know that you should." He cited two reasons on the "phil- osophical" side to illustrate this point: ■ "There is not much satisfaction or gratification of achievement in taking advantage of someone else's misfortune, even if it is an economic competitor." ■ "On a truly selfish basis, much of the short term business you inherit will desert you overnight the minute news- papers get back into publication and you find that you have jeopardized long term business which could have been more productive over the long haul anyway." Great Potential ■ In another talk at the two-day convention, Sam Cook Digges, administrative vice president at CBS Films, said the projected growth of the Canadian economy through 1970 will provide excellent opportunities in radio and TV for the "creative" sales- man. He noted that the gross national prod- uct in Canada will be approximately NEVER A NEWS BLACKOUT WITH R.N.I. Republic News International 132 3rd St., S.E., Washington, D. C. BROADCASTING, November 11, 1963 $43 billion this year and will be near $60 billion by 1970. "Assuming that radio and television advertising grow at the same rate, the $90 million now in- vested annually [in Canadian broadcast advertising] should grow to $125 mil- lion by 1970." CBS to buy part of Canadian CATV CBS has acquired an option to pur- chase an interest in a community an- tenna TV system serving 17,000 sub- scribers in Vancouver, B. C, Canada, it was announced last week. In a joint statement, Merle Jones, president of the CBS Television Stations Div., and Sydney Welsh, president of Vancouver Cablevision Ltd., said that the Canadian firm would retain control. The American network will make a loan to Cablevision which will enable the CATV system to expand its services to a potential 70,000 subscribers, Mr. Welsh said. Mr. Jones said CBS has made recent investments outside the U. S. and the Canadian option is in line with the network's foreign expan- sion. Mr. Welsh also owns a system in Victoria, B. C, which was not included in the option. Venezuela TV network to compete with itself The six-station Venevision network in Venezuela has formed a subsidiary "local" network, Tele-Trece, which will compete with the parent company's sta- tions in the Valencia-Caracas market. ABC International, which has a mi- nority interest in and represents Vene- vision, says local advertiser demand for more media time in the heavily popu- lated areas of Venezuela had prompted the move. The new channel 13 signal will origi- nate in Valencia with satellites in Ca- racas and Maracay. ABC International supplies approxi- mately 75% of Venevision's program- ing, and also acts as the network's sales representative. It now buys for stations in 21 coun- tries. Last week ABC International re- ported $750,000 worth of purchases of program product for its foreign affiliates during the week of Oct. 18. TTI forms new company for Gibralter radio Thomson Television (International) Ltd., owned by Canadian millionaire Roy Thomson, which for the past year has run Gibraltar's commercial TV sta- tion is expanding its operations into commercial radio in the British colony. A new government-controlled broad- casting corporation has been set up which will take over the TV station, ACRTF's new date Annual convention of the As- sociation Canadienne de la Radio et de la Television de la langue Franc aise (ACRTF), French-lan- guage Canadian Radio and Tele- vision Association, has been changed from Nov., 10-12 to Nov., 17-19 at the Chateau Frontenac hotel, Quebec City. but TT(I) Ltd. will continue to run it on a contractual basis. In addition, it will begin a commer- cial radio station For this purpose a new company, Thomson Radio and Television (Gibraltar) Ltd., has been formed with James Coltart, managing director of the Thomson Organization, as its managing director. Other mem- bers of the board are Hugh Begg, Des- mond O'Donovan and Gordon Currie. Abroad in brief . . . Grey in Japan ■ Grey Advertising Inc., New York, has joined Daiko Advertis- ing Inc., third largest agency in Japan, to form Grey-Daiko Advertising Inc. in Tokyo. Daiko says its annual bill- ings come to more than $46 million, one-third of which is in TV. Grey re- ports that its annual billings have risen to more than $80 million. A continuing exchange of agency personnel between the U. S. and Japan is planned. Foreign offices ■ Wrather Corp.'s Tele- synd Division is appointing sales repre- sentatives in London, Rome, Berlin, Mexico City, Sao Paulo, Brazil, Sydney, Australia, Tokyo and Nigeria to dis- tribute its TV shows. Fee increase ■ Television licenses will go up in Norway next year, along with gasoline and liquor taxes, under a budget submitted to the Norwegian legislature. A television license, which is an annual tax on all households using a TV set, is up by 25% to $17.50. Telesynd rep named ■ Orient Televi- sion of Tokyo has been appointed Far East sales representative of Telesynd, which has distribution rights to Lassie, The Lone Ranger and Sergeant Preston. Orient will handle sales of these shows in Japan, Okinawa, Hong Kong, the Philippines, Australia and other Far Eastern markets. Heinz in Canada ■ H. J. Heinz Co. of Canada Ltd., Leamington, Ont., has signed for a half-hour afternoon pro- gram for 32 weeks on the CBC's French-language radio network. The programs deal with preventive medicine and child care. Agency is MacLaren Advertising Ltd., Toronto. "THE TRUTH ABOUT COMMUNISM" Ronald Reagan, Host and Narrator "Many thanks for the film which I have had an opportunity to present to the FBI. ... I am told that THE EXPERTS THERE CONSIDER IT REALLY ONE OF THE BEST THEY HAVE SEEN." James W . Symington, Administrative Assistant Office of the Attorney General Washington, D. C. AND THESE EXPERTS AGREE: "Your film, with Ronald Reagan's com- mentary, is as good or BETTER THAN ANYTHING OF THIS NATURE THAT HAS COME TO OUR ATTENTION." Charles J. Arnold, Director National Public Relations Division The American Legion "... A REMARKABLE ACHIEVEMENT. It seems to me that every responsible citizen of the United States should see this film . . . DESERVES THE WIDEST POSSIBLE DISTRIBUTION." Charles Malamuth, Senior Research Associate, Institute for Study of Soviet Strategy and Propaganda, U.S.C. Written, Produced, Directed and Edited by Sid O. Fields Sold in 24 markets to date SID O. FIELDS PRODUCTIONS DOCUMENTARY FILMS 5437 Laurel Canyon Blvd., No. Hollywood, Calif. Phone 769-401 I, Area Code 213 "THIS IS A VERY SPLENDID FILM AND ONE WHICH SHOULD BE SHOWN WIDELY TO MATURE AUDIENCES." Felix B. Stump, Admiral USN (Ret.) Freedoms Foundation at Valley Forge "IT SHOULD BE SEEN BY EVERYONE." Arnold Finch, Director In-Service Training Department L.A. City Schools Districts "Your fine production, "The Truth About Communism, is SUPERB AND EXTREME- LY WELL RECEIVED ... The proof of the enthusiasm of the community is the fact that WE ARE REPEATING IT OVER KTVI." Richard H. Amberg, Publisher St. Louis Globe-Democrat BROADCASTING, November 11, 1963 81 FATES & FORTUNES Mr. Oswald BROADCAST ADVERTISING George C. Oswald elected executive VP of Geyer, Morey, Bal- lard, New York. Mr. Oswald joined GMB in 1961 as senior VP with responsibility for creation and coordina- tion of agency's new regional offices. In first year with agency he was made board member and elected to executive committee. Before joining GMB Mr. Oswald was VP and account supervisor at Kenyon & Eckhardt where he served for nine years. Mr. Oswald takes ex- ecutive vice presidency vacated by Richard J. Farricker, who became agen- cy's president last January. Ross R. Millhiser, VP and director marketing, and Ray Jones, VP-sales for Philip Morris Inc., New York, elected to cigarette manufacturer's board of directors. Mr. Millhiser joined company in 1941; Mr. Jones in 1927. Emmett C. McGaughey, executive VP and Western division manager of Erwin Wasey, Ruthrauff & Ryan, with headquarters in Los Angeles, resigns. To replace him, David B. Williams, EWR&R president, has apointed exec- utive management board to run divi- sion. Members are: Howard D. Wil- Congress bound Robert E. L. Richardson, for- merly chief con- gressional inves- tigator on broad- cast audience measurement firms, has an- nounced his candidacy for Congress from Oklahoma. Mr. Richardson 6th district of Richardson re- signed last summer as associate counsel of House Subcommittee on Investigations after two-year investigation of rating services. Since returning to native Okla- homa, Mr. Richardson has prac- ticed law and is consultant on ratings to Gordon McLendon sta- tions (Broadcasting, Sept. 16). He will oppose incumbent Repre- sentative Victor Wickersham (D- Okla.) in Democratic primary next spring. Mams, former chairman of finance com- mittee, now executive chairman; Mel Smith, executive VP in charge of oper- ations and client services; Robert L. Redd, executive VP in charge of crea- tive services, media and broadcast. It's Here! The Easiest-To-Use, Best Organized Hi- Quality Production Music Series In Broadcasting ! • Saves your time in selecting background music by categories, not titles — almost push-button selection. • Otters you a wide choice of classifications, from "News & Metro" to "Fashion Show Melodic". • Costs nothing extra — you pay only once for unlimited live use all material. Can be licensed for videotape or film scoring upon request and at a nominal cost. • Provides the assurance that goes with Capitol's High Fidelity Recording This is music especially created & recorded by experts for your needs. GET YOUR FREE DEMONSTRATION DISC TODAY. WIRE OR WRITE: Kizer Richard L. Lysaker, for past four years research director of Hunt Foods Industries, Fullerton, Calif., elected VP of Audits & Surveys Inc., New York, and director of test audit division. Benson R. Bieley, supervisor on Duncan Hines Mixes account at Comp- ton Adv., New York, elected VP. Donald H. Arvold, management rep- resentative for Foote, Cone & Belding. Los Angeles, on Sunkist and Purex ac- counts since 1960, elected marketing VP for grocery products division of Purex Corp. Ltd., with headquarters at Lakewood, Calif. Robert J. Kizer, VP in charge of TV sales at Avery-Knodel Inc., national radio- TV sales representa- tives, New York, elected senior VP. John S. Stewart, di- rector of radio sales in New York for rep firm, elected VP. F. Robert KalthofL manager of Avery-Knodel's Midwest TV sales, with headquarters in Chicago, also elected VP. Samuel C. Zurich, supervisor of ra- dio and live television production for N. W. Ayer & Son, New York, elected VP and managing director of commer- cial production for agency, succeeding William J. Ratcliff, who resigned. Mr. Zurich joined Ayer in 1955 as commer- cial producer. Earlier he had been an- nouncer and production executive with various radio and TV stations, incud- ing wis Coumbia, S. C, and wbtv(tv) Charlotte, N. C. S. J. (Sy) Radzwil- ler, VP and account supervisor at Ted Bates & Co., New York, elected senior VP. Mr. Radzwiller, formerly with Grey Adv., joined Bates in 1955 as account exec- utive. He was elected Mr. Radzwiller vice president in 1960. Robert Dusek, Leonard B. Garbin and Thomas G. Hagan elected VP's of Maxon Inc., New York advertising agency. Mr. Dusek is director of art department; Mr. Garbin, account exec- utive, and Mr. Hagan heads agency's copy department. Al Munn and Marvin Pridgen ap- pointed regional sales manager and lo- cal sales manager, respectively, at wsoc-tv Charlotte, N. C. Formerly lo- cal sales executive, Mr. Munn has been with wsoc-tv sales department for past six years. Mr. Pridgen, also with sta- BROADCASTING, November 11, 1963 L CAPITOL LIBRARY SERVICES HOLLYWOOD AND VINE, HOLLYWOOD, CALIFORNIA J Ohioans elect Campbell Mrs. Mari- anne Campbell, general manager Of WJEH-AM-FM Gallipolis, elect- ed president of Ohio Associa- tion of Broad- casters, succeed- ing James Han- Mrs. Campbell rahan, general manager of wews (tv) Cleveland. Other officers named are Walter E. Bartlett, VP and general manager of wlwc (tv) Columbus, first VP; Reggie Martin, VP and general manager of wspd-am-fm Toledo, second VP; and Carlton Dargusch Jr., of Columbus, secretary-treasurer (re- elected). Elected to association's board of directors are Richard James, general manager of wbbw- am-fm Youngstown; and Sandy Dresbach, general manager of wpay-am-fm Portsmouth. tion's sales staff, joined outlet in 1960. Robert E. Swanson, formerly sales executive with Crosley Broadcasting Corp., joins Peters, Griffin, Woodward, Chicago, as TV account executive. Charles A. Stewart, for past four years with wrfd Columbus-Worthing- ton, Ohio, joins radio-TV department of Kircher, Helton & Collett, Dayton and Cincinnati advertising agency. Michael (Mickey) Sillerman, formerly VP of John D. Boyle Inc. and The Biow Co., both New York, and founder and for- mer president of Key- stone Broadcasting System, elected VP of Leon Shaffer Golnick Adv., Baltimore. Mr. Sillerman will make his headquarters in offices soon to be opened in New York City where he will organize national sales staff for agency. Thomas D. Harrison Jr., previously national sales manager for Franklin Broadcasting Co., apointed national ac- count executive for Roger Coleman Inc., New York-based representative- consultant firm, and national sales man- Mr. Sillerman ★ BE A RADIO or TV ANNOUNCER * Train for a high-paying job aa a Disc Jockey. Commercial Announcer. Sportacaster. Classes taught by leading professionals. Day and even- ing classes for men. women and teenagers. Budget plan available. Free placement service. Corre- spondence Course available. Write or Phone for information American Announcers Academy Inc. 1838 Euclid Ave. Cleveland 15. Ohio PR 1-3663 ager for wpbs(fm) Philadelphia, sta- tion represented by RCI. William S. Mowbray Jr., wpbs sales manager, pro- moted to general sales manager. Cyril Wagner, manager of central sales at NBC, appointed director of central sales. Mr. Wagner has been with NBC for 10 years, was named manager of central sales in 1960. Prior to joining NBC, he served as account executive for ABC in Chicago. John T. King, pre- viously manager of TV division of The Katz Agency's Boston office, joins Metro Radio Sales division of Metromedia Inc. as manager of rep firm's newly established Bos- ton sales office at 430 Statler Office Building Katz, Mr. King held sales and sales management posts with Peters, Griffin, Woodward in New York and Boston. Mr. King Before joining Mr. Bowen Lee Wilder, former sales manager of kcoh Houston, joins McLendon Broad- casting Co. as VP of sales. McLendon operates wyou Tampa, Fla.; wenn Birmingham, Ala.; wokj Jackson, Miss.; koky Little Rock, Ark.; koka Shreveport, and wrgm Richmond, Va. Donald C. Bowen, sales representative with ABC-TV Spot Sales, New York, ap- pointed sales director of ABC-owned wbkb (tv) Chicago, suc- ceeding Robert Adams, who resigned. Walter J. Farrell, head of sales service department in New York office of Blair Television, named account executive for firm's BTA division in Chicago, effective to- day (Nov. 11). Mr. Farrell joined TV sales representative firm in 1961. Durwood (Woody) Powell, previously assistant manager and program director of wcva Culpepper, Va., joins wdbj Roanoke, Va., as sales representative. William K. North- rup, for past 10 years VP and account su- pervisor at Meldrum and Fewsmith, Cleve- land advertising agen- cy, has established his own advertising and marketing firm, Wil- liam Kelly Northrup Inc., with offices at Hotel Westlake, 19030 Lake Rd., Cleveland. New agen- cy will provide complete advertising services, sales promotions and market- ing plans. Joseph E. Mertens apointed account 4 Mr. Northrup WHY SALES CLIMB ALONG THE SKYLINE You really go places in this "one- | buy" TV market with Gasoline and Petroleum sales as large as the 16th metro area and Automotive sales that rank ■ ~ . 19th! SKYLINE TV NETWORK P.O.BOX 2191 • IDAHO FALLS, IDAHO CALL MEL W RIGHT, AREA CODE 208-523-8567 Call your Hollingbery office or Art Moore in the Northwest or John L. 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Harten- bower, VP and general manager of kcmo-am-fm-tv Kansas City (ABS president); Fred Houwink, VP and general manager of wmal-am-fm-tv Washington (ABS treasurer); Alex Buchan, VP of Air Trails Stations; John E. McCoy, VP of Storer Broad- casting Co.; and Andrew Haley, of Washington communications law firm of Haley, Bader & Potts (ABS gen- eral counsel). Standing (1-r) are John Cross, en- gineer consultant; Ben Strouse, president of wwdc-am-fm Washing- ton; Charles Bevis Jr., ABS execu- tive director; William B. Quarton, president of wmt-am-tv Cedar Rap- ids, Iowa; Jay W. Wright, engineering director for Crown Stations. Attending the meeting, but not available when the photograph was taken, are R. M. Fairbanks, president of wibc-am-fm Indianapolis; George C. Hatch, president of kall Salt Lake City; Allen M. Woodall, presi- dent of wdak Columbus, Ga.; and Lester M. Smith, general manager of kjr Seattle. executive in New York office of Storer Television Sales. He is being trans- ferred from STS's Chicago office where he has served in same capacity. Robert D. Reeser appointed market and media research director in Los An- geles office of Erwin Wasey, Ruthrauff & Ryan. Mr. Reeser has been with EWRR for nearly three years as assist- ant market research director. John (Jack) Mur- phy, account execu- tive with H-R Repre- sentatives Inc., New York - based national spot sales organiza- tion, appointed radio manager for com- pany's San Francisco office. Mr. Murphy joined H-R in 1960 in sales develop- ment department. Robert Stark, market research direc- tor for Foremost Dairies Inc., San Francisco, and former VP and research manager for Young & Rubicam, New York, joins Chesebrough-Pond's Inc., New York, as general manager of mar- keting research. 94 (FATES & FORTUNES) Mr. Phillips THE MEDIA Charles M. Phil- lips, for past four years program man- ager Of WEMP-AM-FM Milwaukee, elected executive VP and gen- eral manager of wylo Jackson, Wis. Li- censed to Suburban Broadcasting Co., wylo has proposed on-air target date of early 1964. Station will operate on 540 kc, daytime hours only, with 250 w power. Thad M. Sandstrom, VP and general manager of wibw-am-fm-tv Topeka, elected president of Kansas Council of Economic Education. Organization, comprised of educational, business and labor leaders, seeks to improve under- standing of American economic system. Everett N. Case, president of Alfred P. Sloan Foundation and former presi- dent of Colgate University (1942-62), elected board chairman of National Educational Television (NET), New York, for 1964. Mr. Case succeeds Mr. Kraetzer George D. Stoddard, chancellor and ex- ecutive VP of New York University, who will continue to serve on seven- teen-member NET board. Edwin R. Bayley, director of information staff of State Department's Agency for Inter- national Development, appointed editor of public affairs programing for NET. Warren A. Kraet- zer, since 1959 chief development officer of National Educational Television (NET), New York, elected ex- ecutive VP and gen- eral manager of Whyy Inc., licensee of non - commercial educational Philadelphia stations wuhy- fm and wuhy-tv (ch. 25) and Wil- mington, Del, non-commercial educa- tional whyy-tv (ch. 12). Before join- ing NET, Mr. Kraetzer was director of office of radio-television at New York University. John J. McPartlin, formerly with wbbm and wbkb(tv) Chicago and one- time VP of wtvw(tv) Milwaukee (now wisn-tv), elected executive vice president of wciu(tv) Chicago. New UHF channel 26 outlet expects to be on air next month. Edward W. Wood Jr., former general sales manager of cellomatic division of Screen Gems Industrial Productions, elected president and general manager of Island Broadcasting System, licensee of walk-am-fm Patchogue and wriv Riverhead, both Long Island, N. Y. A. J. (Blondy) Stahmer, general man- ager of kmcs-fm, elected president of Greater Seattle FM Association. Other officers elected are Jim Wilke, opera- tions manager of king-fm, secretary; Doug Setterburg, sales manager of keto-fm, treasurer; Courtland Clark, general manager of klsn-fm, director. PROGRAMING Rev. Richard R. Gilbert, of Prince- ton, N. J., appointed executive director of The United Presbyterian Church in the U. S. A., Radio and Television Div., succeeding Rev. Lawrence W. McMas- ter Jr., who was named to new post of secretary in office of general secretary of Board of National Missions last July. Since January 1963 Rev. Gilbert has been on leave of absence as director of communications for denomination's di- vision of Evangelism and serving as director of continuing education at Princeton Theological Seminary. David Bunim, New York City busi- ness consultant, and James H. Wiborg, president of United Pacific Corp., Seat- tle, elected to board of directors of Official Films Inc., New York. Allen Ash, for past two years Chicago repre- BROADCASTING, November 11, 1963 sentative for Official Films, appointed Midwest sales manager. Frank Browne, who recently resigned as director of special projects for Metro TV Sales, subsidiary of Metromedia Inc., joins Four Star Distribution Corp., New York, as sales representative. Bill Bryan, formerly of whrv Ann Arbor. Mich., appointed program di- rector-air personality at wbrd Braden- ton, Fla. Wellington 0. (Bud) Sawyer, morn- ing announcer at wgan Portland, Me., assumes added duties as program direc- tor. He has served as assistant program director and morning personality at wgan since October 1962. Jack Davis, VP in charge of radio-TV commercial produc- tion at Grey Adv.. New York, since 1958, joins Eastern Motion Pictures Ltd.. that city, as executive VP and executive pro- ducer. Before joining Grey, Mr. Davis was VP in charge of production at Transfilm Inc. Ross Miller appointed program man- ager of WTic-AM-FM Hartford, Conn., replacing Bernard L, Mullins, VP in charge of radio programs, who retired Oct. 31 (Broadcasting, Nov. 4). John Bennewitz, sales executive with industrial division of Robert Law- rence Productions of New York, joins Norwood Studios, Washington, as di- rector of special projects. Bill McKeekin and Ray Rand join staff of Olmsted Sound Studios, New York. Mr. McKeekin, formerly with Bell Studios and Mirasound, joins Olm- sted as engineer. Mr. Rand will serve on sales staff, assisting Arthur Shaer, Mr. Davis Ritter named CMA chief Tex Ritter, Capitol recording artist, elected president of Coun- try Music Association last week at Nashville, Tenn. Other CMA officers elected are Ken Nelson (past CMA president), Capitol Records; Jack Stapp, Tree Pub- lishing Co.; J. William Denny, Cedarwood Publishing Co.; and Steve S holes, RCA Victor, all VP's; W. E. (Lucky) Moeller, Jim Denny Artists Bureau, secretary; Doug Mayes, wbt-am-fm Char- lotte, N. C, assistant secretary; Dick Schofield, kfox Long Beach, Calif., treasurer; and Juan- ita Jones, Nashville ASCAP rep- resentative, assistant treasurer. VP in charge of sales. Johnny Nicolas signed by MGM-TV as director of photography for The Travels of Jaimie McPheeters series. Aram Bohjalian, associate producer of Armstrong Circle Theatre for Tal- ent Associates Paramount, named pro- duction supervisor at Trans-Lux Tele- vision Corp., New York. Bill Colleran signed as producer-di- rector for Theatre Color- Vision Corp., Beverly Hills, Calif., National General Corp. subsidiary now developing closed circuit color TV network for theaters, with first of series of public presenta- tions set for Nov. 19. Arthur N. Nadel and Charles Russell signed as regular producers on Revue's Arrest and Trial series (ABC-TV). Gig Young will make his TV debut in Four Star's The Rogues, hour-long series. He will participate in ownership of series, in which he will star in 15 episodes, alternating in 15 others with David Niven and Charles Boyer as stars. Pilot, written by Ivan Goff and Ben Roberts, is scheduled to go into production next June. Stan Schwimmer, assistant produc- tion supervisor at Screen Gems, signed to new contract as executive production assistant for TV production company. Bill Adams, formerly program direc- tor of koma Oklahoma City, joins radio production division of Mars Broadcast- ing Co., Stamford, Conn. Dave Michaels, formerly of waga- tv Atlanta, joins wmal-am-fm-tv Washington as staff performer. Robert R. Randall, formerly with Kile Galveston, Tex., joins krys Cor- pus Christi, Tex., as air personality. Bob Dayton, weekend air personality at wabc New York, replaces Sam Hol- man, who resigned, in 1-3 p.m. week- day and noon-3 p.m. Saturday program slots at station. Mr. Dayton assumes his new duties in addition to continuing his noon-5 p.m. Sunday program. Harriet Adams joins continuity de- partment of klac-am-fm Los Angeles. Ray Wilkinson named farm director of Capitol Broadcasting Co., effective Dec. 1, with headquarters at wral-tv Raleigh, N. C. Ed Edwards joins wcau-am-fm Phil- adelphia as sports announcer and news- caster. Quincy Jones signed to compose original music score for Olympiad, 1964, 90-minute TV special to be pro- duced by Geoffrey Selden Associates. Mr. Jones also will arrange and con- duct show's musical background, to be written and narrated by author-journal- ist, Quentin Reynolds. Olympiad, 1964 From the Translator Company NOW AVAILABLE: All about TV and fill in via Translators • Write today for your Plan- ning Package from EMCEE, the Translator manufac- turer with more experience and more models . . . UHF VHF ... 1 watt to 100 watts. ILECTRONICS, ED1 jlSSILES AND [Communications, inc. 160 East Third Street ' Mount Vernon, New York 10550 * 914-668-3012 Gentlemen : Please send your "TV Coverage Plan- ning Package." Name Address- __City_ _State_ BROADCASTING, November 11, 1963 95 will present personal interviews with athletes in Europe and U. S. Program is slated for airing just prior to opening of Olympic games in Tokyo next year. Bob Stambler and Don Leonard named associate producer and assistant producer, respectively, by MGM-TV on Mr. Novak series (NBC-TV). Pamela Coe joins witn-tv Washing- ton, N. C, as director of continuity and production assistant. Ralph W. Miller, formerly of wgbf Evansville, Ind., joins announcing staff of wkqv Sullivan, Ind. Dr. Robert Atkinson, nationally known consultant on gardening and horticulture, joins knx-am-fm Los An- geles, to present farm and gardening in- formation to listeners and contribute to Story-Line each day with appearance on 3:15 p.m. segment of program. Marty McNeeley, host of Morning Countdown show at wrcv Philadelphia, resigns to return to Detroit. Mauryne Dugger joins wsjs-tv Win- ston-Salem, N. C, as member of sta- tion's afternoon show, This Afternoon. Mort Crowley, formerly of wls Chi- cago; Gary Stevens, wil St. Louis, and Bob Green, formerly of wqam Miami, join wknr Detroit (formerly wkmh) as air personalities. Tom Looney, formerly of wiod Mi- ami, joins wbt-am-fm Charlotte, N. C, as host of Nightwatch show (Monday- Saturday, 10 p.m. -midnight). He re- places Don Robertson, who will devote more time as wbt sports director. Wayne Marsh, formerly of wvam Altoona, Pa., joins wfbg-am-fm, that city, as air personality-newscaster. Bob Hardwick, air personality at kvi Seattle, joins kmpc Los Angeles in same capacity. He is succeeded on 6-9 a.m. morning show at kvi by Al Cummings. Both stations are owned by Golden West Broadcasters. NEWS H. Meade Alcorn Jr., former chair- man of Republican National Commit- tee (1957-59), rejoins CBS News as political consultant to news division's election unit. Mr. Alcorn, partner of Hartford, Conn., law firm of Alcorn, Bakewell & Smith, served in same ca- pacity with CBS News during 1962 campaigns and elections. Rod Gelatt, former instructor in ra- dio and television at University of Iowa, named news director of komu-tv Co- lumbia, Mo., and assistant professor of journalism at University of Missouri. Mr. Gelatt fills vacancy left by death of Phil Berk last year. Eric Engberg appointed news director of kfru Colum- 96 (FATES & FORTUNES) 'Sunday's' late arrivals Five additional editors have been named for Sunday, the new NBC-TV news series (4-5 p.m. EST). Late arrivals on the Sunday team are William K. Zinsser, en- tertainment; Martin Bookspan and Frederic Ramsey Jr., music; Aline Saarinen, art and architec- ture; and Edwin Newman, special features. The program, a review of the week's events, also features: Ray Scherer, news interpretation; Nancy Dickerson, the Washing- ton scene; Joe Garagiola, sports; Richard Schickel, books; and Frank Blair, host. bia, Mo., replacing Richard Cottam, now with Associated Press in New York. Mr. Engberg also is part-time instructor at Missouri University School of Journalism where he teaches radio newscasting. Larry Mackey, former disc jockey at kdok Tyler, Tex., joins keys Corpus Christi, Tex., as news director. George Lord appointed morning news editor at wcau-am-fm Philadelphia. Jack Delaney, for past year staff news- man at wtev(tv) New Bedford, Mass., and before that direc- tor of news, sports and special events at wnbh - am - fm, that city, appointed wtev news director. Mr. Delaney John Armstrong, formerly of wctc New Brunswick, N. J., joins wjrz Newark, N. J., as night news reporter. Vince Lindner appointed wjrz night news editor. Jesse Zousmer, former radio and TV news producer with CBS, joins ABC News as director of television news. Mr. Zousmer, for past three years inde- pendent film producer, was affiliated with CBS between 1941 and 1960, first in radio news in New York and later as writer on CBS Radio's Edward R. Murrow and the News. Mr. Zousmer was co-producer of CBS-TV's Person to Person from 1953 to 1960 and since then has co-produced two NBC-TV Show of the Week specials. Gerald Trapp, newsman at Salt Lake City bureau of Associated Press, named AP regional membership executive for Utah, Colorado, Wyoming and Mon- tana, with headquarters at Salt Lake City. He succeeds David Shuirman, who is being transferred to San Fran- cisco as regional membership executive Mr. Miner for Northern California and Northern Nevada. Change is effective Nov 24. Dolores M. Finlay resigns as super- visor of knbc-tv Los Angeles press staff. EQUIPMENT & ENGINEERING Carroll R. Miner, since May 1962 in charge of new prod- uct development for Sarkes Tarzian Inc., Bloomington, Ind., appointed director of engineering at Chico- pee, Mass., plant of F. W. Sickles division of General Instrument Corp. Sickles division manufactures UHF TV tuners as well as other radio-TV components. Before joining Sarkes Tarzian, Mr. Miner was director of technical services for Hoffman Electronics Corp. and was chief engineer of their consumer prod- ucts division from October 1959. C. Gus Grant, formerly VP and gen- eral manager of video and instrumenta- tion division of Ampex Corp., Red- wood City, Calif., appointed to newly created post of VP-operations, with re- sponsibility for three Ampex divisions: consumer and educational products, marketing, and video and instrumenta- tion. Robert Weismann, who has been manager of engineering for video and instrumentation division, succeeds Mr. Grant as its general manager. Mr. Grant joined Ampex in 1962, following 16 years with General Electric Co. Delbert K. Smith elected VP of Technicolor Corp. and director of cor- poration's consumer products division. James B. Hart, formerly with com- munications products division of Mo- torola Inc., appointed chief engineer of Dynascan Corp. of Chicago. Mr. Hart will be responsible for all engi- neering activities relating to test instru- ment products of B&K Manufacturing division and antenna and communica- tions equipment of Mark division. He replaces William S. Grossman, who re- signed, effective Dec. 31. INTERNATIONAL John L. Watson appointed to newly created post of VP and director of creative services for Toronto office of Cockfield, Brown & Co. Ltd. He will be responsible for supervision of all advertising prepared by that office. K. G. Anderson, Walsh Adv., Wind- sor, Ont., elected president of Canadian Association of Advertising Agencies, succeeding J. E. McConnell, of McCon- nell-Eastman & Co., London, Ont. Harry Foster, Foster Adv. Ltd., Toron- to, elected first VP: Ral Roach, McKim Adv. Ltd., Toronto, to second VP; and BROADCASTING, November 11, 1963 Adamson to VOA post Keith Adamson, career foreign service officer with U. S. Informa- tion Agency, appointed deputy di- rector of USIA's broadcasting service, Voice of America, suc- ceeding Arthur W. Hummel Jr., who has been named deputy as- sistant secretary of state for edu- cational and cultural affairs. Since joining USIA in 1942, Mr. Adam- son has served in Cairo. Egypt: Ankara and Istanbul. Turkey, and for past two years as public af- fairs officer in Bogota. Colombia. Bryan Vaughan, Vickers & Benson Ltd.. Toronto, elected secretary-treasurer. Derek Lamp joins Halas and Batche- lor Ltd.. cartoon film producers. He will be attached to television advertis- ing section of company's London stu- dio. Mr. Lamp worked with cartoon unit of National Film Board of Canada for six years as an ideas man. creating story boards and directing animation. Lord Windlesham appointed chief program executive for Associated-Re- diffusion Ltd.. London, effective Jan. 1. He is currently head of features and executive producer with company. George Skinner, technical director of ckos-tv Yorkton. Sask., appointed assistant general manager of station. J. V. Birt, ckos-tv sales representative, promoted to sales manager. Geraldine Peppier named program supervisor. Peter Heneker appointed public re- lations officer of Television Audience Measurement Ltd., London, new post, responsible for all press and PR work for company. He was formerly with Institution of Electrical Engineers. Don Harker joins Rank Organization. London, as information controller at- tached to marketing department. He has been in charge of press and public relations for Granada TV Network Ltd. for past sLx years. Harold Hatheway, regional super- visor of public affairs department for Canadian Broadcasting Corp. at Hali- fax, N. S., named manager of new out- let, cbz Fredericton. N. B. Guy Theriault, formerly of Canadian Broadcasting Corp. at Moncton. N. B.. named manager of cbaf and cbaft (ch. 11), that city. Richard Martin, public relations ex- ecutive at Leedex Ltd.. joins Southern Television Ltd.. London. England, as press officer, succeeding Geoffrey Win- nington, who resigned. Arthur Murphy, announcer, program host and inter- BROADCASTING. November 11. 1963 viewer with Telefis Eirean. Irish TV network, named continuity announcer at Southern Television Ltd. Ken Sey- mour, for past three years on staff of Women's Mirror, joins STL as special production assistant Harvey Kirck, director of news de- partment at cfto-tv Toronto, joins CTV Television Network's newscasring team at cjoh-tv Ottawa, effective Dec. 1, replacing Baden Langton, who re- signed to join Washington news bureau of ABC-TV. Mr. Langton has been with CTV national news since it began in September 1962. Patricia Coleman joins BBDO. To- ronto, as copywriter. M. L Thomas, promotion manager of Radio Sales Bureau, Toronto, ap- pointed market research and sales pro- motion director of All Canada Radio and Television Ltd.. that city. FANFARE Chet Ettinger, formerly head of his own Cedar Rapids, Iowa, advertising agency, appointed promotion and pub- lic relations director of kob-am-tv Al- buquerque. N. M. Tom Mahaffey, advertising and pro- motion director of wjxt(tv) Jackson- ville, Fla.. elected VP of Jacksonville chapter of Florida Public Relations As- sociation. Conrad Kaminski to assistant promo- tion manager of wrn-Tv Milwaukee. DEATHS George Reynolds. \~P-technical director and member of board of directors of Wsm Inc. (wsm - am - TV Nashville. Tenn.1. died Nov. 1 of heart at- tack. Mr. Reynolds joined wsm in 1928 as transmitter and stu- dio operator. He was appointed tech- nical supervisor in 1932. chief engineer in 1942. and elected VP and technical director in 1950. Charles Lowell Bigelow, 47, VP and San Francisco manager of Marplan. division of Communications Affiliates, and former research director of Mc- Cann-Erickson in Los Angeles and San Francisco, died Nov. 1. George T. Baker. 62. founder of Na- tional Airlines, died of heart attack in Vienna. Austria. Nov. 4. He was presi- dent of airline when it owned WPST-TV Miami on channel 10. Station's license was revoked when Mr. Baker and others were charged with making off-the- record contacts with then FCC Com- missioner Richard A. Mack. Mr. Reynolds [12] CHATTANOOGA CALL . rafi NOW! EQUALIZED TURNTABLE PREAMPLIFIER The Model TT-20A is a compact, low dis- tortion, transistorized Turntable preamp for VR cartridges, with built-iii XAB equaliza- tion. Design ingenuity reduces residual noise level to better Than 65 db below output- Small current requirements p 6 volt dry cell battery operation, elin ing AC hum worries- Response, 30-15,000 cps ± 2 db output — 12 dbm, 600 ohm emitter follower distortion under 1% at double rated output . . . size, 2hi s 2 fa s 5Ja*. Priced from $46.50; transformer output and power supply available. Also available as a nat amplifier Model BA-20A. Write or wire for eomnlete details. BROADCAST ELECTRONICS, 8S00 Brookville Road Silver Spring, Marvland INC. 97 FOR THE RECORD FCC STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 31 through Nov. 6 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur.- — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. *educa- tional. Ann. — Announced. New TV stations APPLICATIONS *Bowling Green, Ky.— Kentucky State Board of Education. UHF channel 17 (488- 494 mc); ERP 243 kw vis., 122 kw aur. Ant. height above average terrain 808 feet, above ground 618 feet. P. O. address c/o O. Leonard Press, McVey Hall, University of Kentucky, Lexington, Ky. Estimated con- struction cost $368,084; first year operating cost $20,200. Studio location Lexington, trans, location Bowling Green. Geographic co- ordinates 37° 05' 22" north latitude, 86° 38' 05" west longitude. Type trans. RCA TTU- 12A, type ant. RCA TFU-30J. Legal counsel Miller & Schroeder, consulting engineer Jansky and Bailey, both Washington. Prin- cipals: governing board of Kentucky Au- thority for Educational Television. Also see applications below. Ann. Nov. 1. ♦Covington, Ky. — Kentucky State Board of Education. UHF channel 54 (710-716 mc); ERP 8.6 kw vis., 4.3 kw aur. Ant. height above average terrain 398 feet, above ground 340 feet. Estimated construction cost $186,833; first year operating cost $18,200. Studio location Lexington, trans, location Covington. Geographic coordinates 39° 04' 11" north latitude, 84° 31' 33" west longi- tude. Type trans. RCA TTU-1B, type ant. RCA TFU-10J. Other information same as Bowling Green application (see above). Ann. Nov. 1. *Hazard, Ky.— Kentucky State Board of Education. UHF channel 33 (584-590 mc); ERP 232 kw vis., 116 kw aur. Ant. height above average terrain 1,263 feet, above ground 620 feet. Estimated construction cost $388,586; first year operating cost $20,200. Studio location Lexington, trans, location Hazard. Geographic coordinates 37° 11' 36" north latitude. 83° 11' 04" west longitude. Type trans. RCA TTU-12A, type ant. RCA TFU-25G. Other information same as Bowl- ing Green application (see above). Ann. Nov. 1. *MadisonviIle, Ky. — Kentucky State Board of Education. UHF channel 26 (542-548 mc) ; ERP 432 kw vis., 216 kw aur. Ant. height above average terrain 1,136 feet, above ground 1,023 feet. Estimated construction cost $480,865; first year operating cost $24,- 200. Studio location Lexington, trans, loca- tion near St. Charles. Geographic coordinates 37° 09' 54" north latitude, 87° 32' 30" west longitude. Type trans. RCA TTU-25B, type ant. RCA TFU-30J. Other information same as Bowling Green application (see above). Ann. Nov. 1. *Morehead, Ky.— Kentucky State Board of Education. UHF channel 36 (602-608 mc); ERP 232 kw vis., 116 kw aur. Ant. height above average terrain 398 feet, above ground 608 feet. Estimated construction cost $359,- 086; first year operating cost $20,200. Studio location Lexington, trans, location More- head. Geographic coordinates 38° 10' 38" north latitude, 83° 24' 18" west longitude. Type trans. RCA TTU-12A, type ant. RCA TFU-30J. Other information same as Bowl- ing Green application (see above). Ann. Nov. 1. *Murray, Ky.— Kentucky State Board of Education. UHF channel 33 (584-590 mc); ERP 234 kw vis., 117 kw aur. Ant. height above average terrain 597 feet, above ground 610 feet. Estimated construction cost $373,- 384; first year operating cost $20,200. Studio location Lexington, trans, location Murray. Geographic coordinates 36° 38' 17" north latitude, 88° 18' 34" west longitude. Type trans. RCA TTU-12A, type ant. RCA TFU- 30J. Other information same as Bowling Green application (see above). Ann. Nov. 1. Superior, Neb. — Bi-States Co. VHF chan- nel 4 (66-72 mc); ERP 25.1 kw vis., 12.5 kw aur. Ant. height above average terrain 1,107 feet, above ground 1,086 feet. P. O. address c/o F. Wayne Brewster, 414 East Avenue, Holdrege, Neb. Estimated construction cost $305,333; first year operating cost $66,835; revenue $140,000. Studio location south of Kearney, trans, location Superior. Geo- graphic coordinates 40° 05' 15" north lati- tude, 97° 55' 11" west longitude. Type trans. GE TT-40-A, type ant. GE TV-60-F. Legal counsel John P. Southmayd, consulting engineer Commercial Radio Equipment Co., both Washington. Applicant is licensee of KHOL-TV Holdrege. and Superior station will be semi-satellite of KHOL-TV. Ann. Oct. 25. New AM station ACTION BY FCC John Day, Ore. — John Day Valley Broad- casters. Granted CP for new AM on 1400 kc, 250 w. P. O. address c/o T. A. Smith, Box 278, Pendleton, Ore. Estimated con- struction cost $15,000; first year operating cost $30,000; revenue $35,000. Principals: T. A. Smith and C. H. Fisher (each 50%). Mr. Fisher is part owner of KVAL-TV Eugene, KCBY-TV Coos Bay and KPIC-TV Roseburg, all Oregon; Mr. Smith is part owner of KUMA Pendleton, Ore. Action Oct. 30. Existing AM stations ACTIONS BY FCC WNEL Caguas, P. R.— Granted increased daytime power on 1430 kc from 1 kw to 5 kw, continued nighttime operation with 500 w; conditions include (1) without prejudice to any action commission may deem neces- sary as final determination with respect to pending application of Naugatuck Valley Service Inc. for renewal of license of WOWW Naugatuck, Conn., and (2) presun- rise operation with daytime facilities pre- cluded pending final decision in Doc. 14419. Action Oct. 30. WRUL New York— Granted waiver of rules and authorized operating schedule of international broadcast station on specified frequencies from Nov. 3 to March 1, 1964. Action Oct. 30. CALL LETTERS ASSIGNED ■ WKAC Athens, Ala. — Limestone Broad- casting Co. ■ KCAM Glennallen, Alaska — C e n t r a 1 Alaskan Missions Inc. ■ WINE Brookfield, Conn. — Eastern Broad- casting System Inc. ■ KGBA Santa Clara, Calif.— George B. Bairey. Changed from KGBB. ■ WPAS Zephyrhills, Fla.— Paul Lasobik. Changed from WZRH. ■ WNJZ Port Chester, N. Y.— Port Chester Broadcasting Co. ■ WBZB Selma, N. C— Carolina Broad- casting Associates. ■ WJLE Smithville, Tenn.— Center Hill Broadcasting Inc. APPLICATION KSTP St. Paul— CP to change from DA-D and N to DA-N and install new daytime ant. Ann. Nov. 1. New FM stations ACTIONS BY FCC North Adams, Mass. — Northern Berkshire Broadcasting Inc. Granted CP for new FM on 100.1 mc, channel 261, 1 kw. Ant. height above average terrain 480 feet. P. O. ad- dress 466 Curran Highway, North Adams. Estimated construction cost $20,744: first year operating cost $12,000; revenue $18,- 000. Principals: Robert Hardman (51.6%), Harold E. Crippen (13.3%), Donald A. Thurston (10%), James A. Hardman (3.3%), and others. Applicant owns WMNB North Adams. Action Oct. 30. Hattiesburg, Miss. — Newforte Inc. Granted CP for new FM on 103.7 mc, 70 kw. Ant. height above average terrain 275 feet. P. O. address 302 Hemphill St., Hattiesburg. Es- timated construction cost $21,000; first year operating cost $25,000; revenue $30,000. Prin- cipals: Jerry A. Fontenberry (95%) and Sebe Dale Jr. (5%). Dr. Fontenberry is major stockholder of WFFF Columbia, and WFOR Hattiesburg, both Mississippi. Mr. Dale Jr. is attorney and minor stockholder in same stations. Both are applicants for new TV on channel 17 in Hattiesburg. Ac- tion Oct. 31. Bowling Green. Ohio — Portage VaUey Broadcasters Inc. Granted CP for new FM on 93.5 mc, 3 kw. Ant. height above average terrain 175 feet. P. O. address 114 Fifth Street, Port Clinton, Ohio. Estimated con- struction cost $16,600; first year operating cost $30,000; revenue $32,000. Principals: Robert W. Reider (60%), R. C. Linker (36%), and James A. Landot (4%). Mr. Reider owns 51% WRWR-FM Port Clinton and 50% WLKR-FM Norwalk, both Ohio. Mr. Linker owns other half of WLKR-FM, and Mr. Landot is former general manager of WRWR. Action Oct. 30. Dickson, Tenn. — Dickson County Broad- casting Inc. Granted CP for new FM on 102.3 mc, channel 272, 3 kw. Ant. height above average terrain 250 feet; conditions. P. O. address Box 329. Dickson. Estimated construction cost $13,412; first year operating cost $10,000: revenue $15,000. Dickson County is licensee of WDKN Dickson. Action Nov. 1, APPLICATIONS Fort Collins, Colo. — Horsetooth Broadcast- ing Inc. 93.3 mc. channel 227, 29.87 kw. Ant. height above average terrain 163 feet. P. O. address c/o Leslie P. Ware, Box 722. Fort Collins. Estimated construction cost $25,625; first year operating cost $18,488; revenue $24,000. Applicant is licensee of KZIX Fort Collins. Ann. Nov. 5. Honolulu — Kaiser Industries Corp. 93.9 mc. channel 230, 26.8 kw. Ant. height above average terrain minus 296 feet. P. O. ad- dress Kaiser Center, 300 Lakeside Drive, EDWIN TORNBERG & COMPANY, INC. ■J L Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. . Dl 7-8531 98 BROADCASTING, November 11, 1963 Oakland, Calif. Estimated construction cost $36,987; first year operating cost $37,175; revenue $18,000. Applicant is licensee of KHVH Honolulu. Ann. Oct. 31. Kokomo. Ind. — Booth Broadcasting Co. 93.5 mc, channel 228, 3 kw. Ant. height above average terrain 182 feet. P. O. address c/o J. L. Booth, 2300 Buhl Building, Detroit 26. Estimated construction cost $14,850; first year operating cost $10,000; revenue $15,000. Ap- plicant is licensee of WIOU Kokomo. Ann. Nov. 1. Fort Knox, Ky. — Fort Knox Broadcasting Corp. 105.5 mc, channel 288, 3 kw. Ant. height above average terrain 184 feet. P. O. address c/o B. E. Cowan, Box 68, Fort Knox. Estimated construction cost $12,500; first year operating cost $100,000 (AM and FM); revenue $110,000 (AM and FM). Applicant is licensee of WSAC Fort Knox. Ann. Nov. 1. Frankfort, Ky. — Capital Broadcasting Corp. 104.9 mc, channel 285 , 3 kw. Ant. height above average terrain 58 feet. P. O. address c/o Robert B. Doll, Box 381, Mount Sterling, Ky. Estimated construction cost $12,640; first year operating cost $12,000; revenue $15,000. Applicant is licensee of WFKY Frankfort. Ann. Nov. 1. Louisville, Ky. — Fort Knox Broadcasting Corp. 103.9 mc, channel 280, 3 kw. Ant. height above average terrain 300 feet. P. O. address c/o B. E. Cowan, Box 68, Fort Knox, Ky. Estimated construction cost $15,000; first year operating cost $28,000: revenue $28,000. Applicant is licensee of WSAC Fort Knox and applicant for new FM there, which see. Ann. Nov. 5. Pikeville, Ky. — East Kentucky Broadcast- ing Corp. 92.1 mc, channel 221, 3 kw. Ant. height above average terrain 91.8 feet. P. O. address Williamson Addition, Peach Orchard Road, Pikeville. Estimated construction cost $14,888; first year operating cost $7,500; rev- enue $7,500. Applicant is licensee of WPKE Pikeville. Ann. Nov. 5. Alma, Mich.— WFYC Inc. 104.9 mc, channel 285, 3 kw. Ant. height above average ter- rain 186 feet. P. O. address c/o Bilbert Thomas, Alma. Estimated construction cost $12,630; first year operating cost $5,045; rev- enue $8,245. Applicant is licensee of WFYC Alma. Ann. Nov. 1. Jacksonville, N. C. — Marine Broadcasting Corp. 105.5 mc, channel 288, 3 kw. Ant. height above average terrain 300 feet. P. O. address 625 New Bridge Street, Jacksonville. Estimated construction cost $39,000; first year operating cost $27,500; revenue $30,000. Principals: Jerry J., Alfred B. and Sidney Popkin (each 33 '^rr). Messrs. Popkin have interests in WLAS Jacksonville. Ann. Nov. 1. Uhrichsville, Ohio — Tuscarawas Broadcast- ing Co. 101.7 mc, channel 269, 3 kw. Ant. height above average terrain 229 feet. P. O. address 226 North Main Street, Uhrichs- ville. Estimated construction cost $18,073; first year operating cost $16,630; revenue $17,438. Applicant is licensee of WBTC Uhrichsville. Ann. Nov. 5. Existing FM stations ACTIONS BY FCC WBMI(FM) Meriden, Conn— Granted (1) mod. of license to change designation of station to Hartford-Meriden, and (2) waived Sec. 3.208(b) (2) of rules to permit mainte- nance of main studio in Meriden only. Com- missioner Bartley dissented. Action Oct. 30. WSPA-FM Spartanburg, S. C. — Granted CP to increase ERP on 98.9 mc from 4.9 kw to 100 kw; ant. height from 520 feet to 1,910 feet; change type trans, and trans, site and ant. system; remote control per- mitted. Action Oct. 30. CALL LETTERS ASSIGNED ■ KELD-FM El Dorado, Ark.— Radio En- terprises Inc. ■ WMBM-FM Miami Beach, Fla.— Com- munity Service Broadcasters Inc. Changed from WMBJ(FM). ■ WBRN-FM Big Rapids, Mich.— WBRN Inc. ■ *KMSM(FM) Rolla, Mo.— Curators of University of Missouri, School of Mines & Metallurgy. ■ WERMfFM) Wapakoneta, Ohio— West Central Ohio Broadcasters Inc. ■ WVSC-FM Somerset, Pa.— Radio Station WVSC Inc. ■ WRHM(FM) Livingston, Tenn. — Upper Cumberland Broadcasters. ■ WHNR(FM) McMinnville, Tenn.— Harold N. Roney. ■ KBNOfFM) Houston — I ndependent Music Broadcasters Inc. Changed from KJSB'FM). ■ KPLAfFM) Plainview, Tex.— KVOP Inc. Changed from KVOP-FM. ■KIXI-FM Seattle— Metropolitan Radio Corp. Changed from KGMJ(FM). ■ •WSCI-FM Platteville, Wis.— Wisconsin State College & Institute of Technology. ■ WRIG-FM Wausau, Wis— WRIG Inc. BROADCASTING, November 11, 1963 APPLICATION KNDX(FM) Yakima, Wash.— CP to change frequency to 107.3 mc, channel 297, increase ERP to 31 kw, increase TPO to 3 kw and change type ant. and trans. Ann. Nov. 6. Ownership changes ACTIONS BY FCC KBHS Hot Springs, Ark.— Granted assign- ment of license from B. P. Timothy (100%), d/b as Resort Broadcasting Inc., to Mr. Timothy (100%), tr/as Tim Timothy Inc. No financial consideration involved. Action Oct. 30. KGHT Hollister, Calif. — Granted assign- ment of license from Richard M. Godfrey and Clifford A. Trotter (both 50%), d/b as Hollister Broadcasting Inc., to Robert C. Erreca and Lloyd D. Cotta (both 50%), tr/as San Benito Broadcasters Inc. Consideration $28,000. Messrs. Erreca and Cotta are both ranchers and businessmen. Action Oct. 30. KAVI Rocky Ford, Colo. — Granted assign- ment of license from Patrick and Ridner Broadcasting Co., owned by Edward J. Patrick and Lloyd A. Ridner (each 50%), to Rocky Ford Investment Corp., whose president is H. Lee Sturgeon. Consideration $10,000 to Mr. Ridner and $4,000 and six shares of assignee firm to Mr. Patrick. Ac- tion Nov. 1. WINF-AM-FM Manchester, Conn- Granted assignment of license (AM) and CP (FM) from John Deme (100%), d/b as Manchester Broadcasting Co., to Sidney and Marjorie Walton (each 47.5%) and others, tr/as Information Radio Inc. Consideration $225,000. Assignee is subsidiary of Profit Re- search Inc., book publishing house; Mr. Walton is radio business information com- mentator. Action Oct. 31. WELE South Daytona, Fla.— Granted as- signment of license from R. Kelvin Shivers (80%), deceased, and Walter Cronkite (20%), d/b as Quality Broadcasters of Daytona Inc., to Gary E. Smith (50%), Edith L. Speer (26%), Ann Hicks Marsh (13%), Donald L. Ritter (6.6%) and Jerry D. Norman (4.4%), tr/as Seven Cities Broadcasting Corp. Consideration $50,000. Mr. Smith is in real estate and resort busi- nesses; other principals are past employees of Florida radio stations. Action Oct. 30. KLGA Algona, Iowa — Granted acquisition of positive control of licensee corporation, KLGA Die, from Harry Snyder (50%) and Robert Behling (30%) by George Allen (100% after transfer, 20% before). Consid- eration $55,200. Action Nov. 1. KMON Great Falls, Mont.— Granted as- signment of license from Copper Broadcast- ing Co., 100% owned by Salt Lake City Broadcasting Inc., owned by George C. and Ida G. Hatch (each 50%), to KMON Inc., owned by George J. Buzzas and Allen Donohue (each 50%). Consideration $270,000. Messrs. Buzzas and Donohue are partners in theater business in Great Falls. Action Nov. 1. KPBM Carlsbad, N. M.— Granted transfer of control of licensee corporation, Coronado Broadcasting Inc., from Hazel H. McEvoy and family (66 %%) to Radio Carlsbad Inc., which is owned by Darrell A. Swayze (99.92%), present 33V3 owner of Coronado, Blanche A. Swayze and T. E. Lusk (each .04%). Consideration $90,000. Mrs. Swayze is housewife: Mr. Lusk is attorney. Also see grant below. Action Oct. 30. KPBM Carlsbad, N. M. — Granted assign- ment of license from Coronado Broadcast- ing Inc. to Radio Carlsbad Inc. For other information see grant above. Action Oct. 30. WEZN-AM-FM Elizabethtown, Pa.— Granted assignment of license (AM) and CP (FM) from Ira H. Kaplan (100%), d/b as WEZN Inc., to A. R. Whiteman (who votes 100% through Hershey Estates), tr/as Her- shey Broadcasting Inc. Consideration $128,- 000. Applicant is also applicant for new AM in Hershey, Pa. Commissioners Bartley and Cox dissented. Action Nov. 4. KFDA Amarillo, Tex. — Granted transfer of control of licensee corporation, Lone Star Broadcasting Co., from Louise M. Jordan, executrix of estate of Charles B. Jordan (75%), to Mrs. Jordan (75%) in- dividually. No financial consideration in- volved. Action Nov. 1. KVLB Cleveland, Tex. — Granted assign- ment of license from Harvard C. Bailes (100%) to Stephen Van Sandler (100%). Consideration $40,000. Mr. Sandler is em- ploye of KVLB. Action Oct. 31. WQVA Quantico, Va. — Granted assignment of license from Harold H. Hersch (70%), W. T. Merchant (20%) and E. Ewing Wall (10%), d/b as Radio One Co., to Mr. Hersch, Harry G. Sells (each 25%), Mr. Merchant, Samuel J. Cole (each 20%) and Mr. Wall A-C? It's All-Canada Radio and Tele- vision Limited, first and paramount rep- resentation firm North of the Border in broadcast sales. A-C reps 43 radio, 22 TV stations — in all primary, most secondary markets. Weekly radio reach is 50% of all households for 60% of national retail sales. TV: 62% of households for 53% of national retail sales. A-C has 12 offices: New York, Detroit, Chicago, San Francisco, Los Angeles, Dallas, Atlanta and Montreal, Toronto, Winnipeg, Calgary, Vancouver. To reach all Canada, talk to All-Canada All-Canada Radio & Television Limited 1000 Yonge St., Toronto 5, CANADA McHugh and Hoffman, Inc. Consultants for TV — Radio • Networks — Stations A dvertisers — Agencies 470-2 N. Woodward — Birmingham, Mich. Area Code 313 • 844-9200 s> As near as your mail box: each $1 sent to CARE Food Crusade, New York 16, N. Y., delivers a gift package to the hungry overseas. (10%), tr/as WQVA Inc. Consideration $600. Messrs. Sells and Cole have interests in WPRW-AM-FM Manassas, Va. Action Oct. 30. APPLICATIONS KTPM(FM) Sun City, Ariz.— Seeks assign- ment of license from Willard Shoecraft, receiver, to Edward W. Butler, receiver. No financial consideration involved. Also see KAKA Wickenburg, Ariz., application. Ann. Nov. 5. KAKA Wickenburg, Ariz. — Seeks assign- ment of license from Willard Shoecraft, receiver, to Edward W. Butler, receiver. No financial consideration involved. Also see KTPM(FM) Sun City, Ariz., application. Ann. Nov. 5. KOVR(TV) Stockton, Calif.— Seeks trans- fer of control of licensee corporation, Metro- politan Broadcasting Corp. of California, from Metromedia Inc. (98.49%) to McClatchy Newspapers (98.49%), owned by McClatchy family and others. Consideration $6,205,153. Ann. Nov. 6. WDSP DeFuniak Springs, Fla.— Seeks as- signment of license from Luverne Forster Jr., receiver, to Euchee Valley Broadcasting Co., owned by Marie F. Douglass (97%), Bertie Hinton, Annette Wiles and W. Dexter Douglass (each 1%). Consideration is mort- gage foreclosure. Applicant owned WDSP until 1962. Ann. Nov. 5. WCIU(TV) Chicago— Seeks transfer of con- trol of licensee corporation, Wiegel Broad- casting Co., from D. J. McCarthy (50%) to John Weigel (100% after transfer, 50% be- fore). Consideration $500. WCIU is still un- der construction. Ann. Nov. 6. WRTV(TV) Asbury Park, N. J.— Seeks transfer of control of permittee corporation, Atlantic Video Corp., from Walter Reade Inc. to Walter Reade-Sterling Inc., sister corporations. No financial consideration in- volved. Ann. Oct. 31. KIHI-FM Tulsa, Okla.— Seeks assignment of license and SCA from Che Broadcasting Co., owned by J. D. Hopperton (82.4%), William Weinrod (13.7%) and others, to American Television Inc., owned by Donald W. Reynolds, (100%). Consideration $9,500 and assumption of prommissory note. Ann. Oct. 25. WHHM Memphis — Seeks assignment of li- cense from Marvin C. Goff Jr., trustee in bankruptcy, to WLOK Inc. Proposed assign- for your tower RQUN %^ requirements ^ SYSTEMS - 1 A complete tower erection service that has these i special advantages: j 1 ✓ DEPENDABILITY ! ✓ RELIABILITY v/ COMPLETE ENGINEERING ■ ✓ COAST TO COAST | SERVICE Be sure to obtain price quota- 1 tions and engineering assist- ' ance for your complete tower 1 needs from America's foremost 1 lower erection service. SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Nov. 6 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3,844 43 144 299 FIVI 1,113 17 96 269 TV 5211 55 82 124 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Nov. 6 TOTAL VHF UHF TV Commercial 473 88 56P Noncommercial 52 29 812 COMMERCIAL STATION B0XSC0RE Compiled by FCC, Sept. 30 AM FM TV Licensed (all on air) 3,838 1,110 52P CP's on air (new stations) 49 20 55 CP's not on air (new stations) 134 75 81 Total authorized stations 4,021 1 ons 1,ZU3 CC71 00/ Applications for new stations (not in hearing) 185 224 70 Applications for new stations (in hearing) 123 12 51 Total applications for new stations 308 236 121 Applications for major changes (not in hearing) 226 95 46 Applications for major changes (in hearing) 52 3 10 Total applications for major changes 278 98 56 Licenses deleted 2 1 0 CP's deleted 2 1 1 1 Does not include seven licensed stations off air 2 Includes three stations operating on unreserved channels ment is part of three-way ownership change with WLOK Memphis (see applications be- low). Ann. Nov. 1. WLOK Memphis — Seeks assignment of li- cense from WLOK Inc., owned by Jules J. Paglin and Stanley W. Ray Jr. (each 50%), to Marvin C. Goff Jr., trustee in bankruptcy for Mercury Broadcasting Inc. (WHHM Memphis), owned by William H. Grumbles (51%) and Marie G. Copp (49%). Proposed assignment is part of three-way ownership change with WHHM (see applications above and below). Ann. Nov. 1. WLOK Memphis — Seeks assignment of li- cense from Marvin C. Goff Jr., trustee in bankruptcy, to Century Broadcasting Inc., owned by Dalworth Broadcasting Inc. (80%), licensee of KCUL Fort Worth, and Rodger May (20%). Consideration $135,000. Proposed assignment is part of three-way ownership change with WHHM Memphis (see applica- tions above). Ann. Nov. 1. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Jay A. Kyle issued initial decision looking toward granting ap- plication of Arthur D. Smith Jr. to change facilities of WMTS Murfreesboro, Tenn.. from 860 kc, 250 w-D, to 810 kc, 5 kw-D; conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. Action Nov. 6. ■ Hearing Examiner Elizabeth C. Smith issued initial decision looking toward grant- ing application of Porter County Broadcast- ing Co. for new daytime AM on 1500 kc, 1 kw, DA, in Valparaiso, Ind., conditions in- cluding presunrise operation with daytime facilities precluded pending final decision in Doc. 14419, and denying application of Val- paraiso Broadcasting Co. for same facility with 500 w, 250 w-CH. Action Nov. 5. ■ Hearing Examiner Forest L. McClenning issued initial decision looking toward grant- ing application of Big Bear Broadcasting Co. for new daytime AM on 1050 kc, 250 w. DA, in Big Bear Lake, Calif.; conditions including presunrise operation with daytime facilities precluded pending final decision in Doc. 14419. Action Nov. 5. ■ Hearing Examiner Forest L. McClenning issued cumulative initial decision looking toward granting application of South Flori- da Amusement Inc. for new TV on channel 6 in Perrine, Fla., and denying applications of Publix Television Corp. and Coral Tele- vision Corp. for similar facilities in Perrine and South Miami, respectively. (Jan. 3, 1962, commission vacated Sept. 12, 1960, initial decision which looked toward action, and reopened record and remanded pro- ceeding to examiner for further hearing on eight specific issues to explore charges raised against South Florida's president, Sherwin Grossman.) Action Oct. 31. DESIGNATED FOR HEARING Capitol Television Die, Camellia City Tele- casters, Sacramento, Calif.— Designated for consolidated hearing applications of Capitol for renewal of license of KVUE(TV) (ch. 40) and Camellia for new TV on channel Action Oct. 30. TVue Associates Die, United Artists Broadcasting Inc., Houston — Designated for consolidated hearing applications for new TV stations on channel 23. Action Oct. 30. OTHER ACTIONS ■ On request of National Association of Broadcasters, commission changed date for scheduled oral argument on possible rules limiting length and frequency of broadcast commercials from Nov. 25 to Dec. 9. Date for interested parties to notify commission of desire to participate is changed from Nov. 10 to Nov. 12. Action Nov. 1. ■ By memorandum opinion and order, commission (1) denied petition by KWK Radio Inc. for reconsideration of May 29 decision which revoked license for KWK St. Louis for willful misconduct in connection with broadcast of two treasure hunt pro- grams; (2) denied petition by KWK for leave to file additional brief, and (3) so that licensee may have opportunity to wind up affairs, directed that order of revocation shall not become effective until 30 days after date of release of memorandum opin- ion or, if judicial review is sought, until 30 days after final court order concluding such review, Commissioners Hyde and Lee dis- sented for reasons stated in dissent previ- ously filed; Commissioners Bartley and Cox not participating. Action Oct. 31. ■ Granted renewal of licenses for follow- ing: WKOY Bluefield, W. Va.; WRIC Rich- lands, Va.; WLPM Suffolk, Va. Action Oct. 30. ■ By order, commission, on own motion, directed parties in proceeding on applica- tions of Catskills Broadcasting Co.. Ellen- 100 (FOR THE RECORD) BROADCASTING, November 11, 1963 ville Broadcasting Co. and Ulster County Broadcasting Co. for new AM stations in ^ller.vrlie X V :e rrerarer address themselves a: argument, reschedule; from Nov. 14 to Dec. 2, to (a) feasiDility of commission's granting merged applies Tien subject to condition that Ulster not partici- pate in such merged group pending resolu- tion at further hearing of issues looking toward determination of character qualifi- cations or (b) feasibility of any alternative method by which interim opera ti on may be brought to FJlenviQe pending resolution of Ulster's character Qualifications. In view of commission's request for additional views, parties will each be allowed 30 minutes for oral argument. Commissioner Hyde ab- stained from voting. Action Oct. 30. ■ 3y order, commission granted request of Tedesco Inc. to dismiss motion for de- claratory ruling as to whether hearing examiner could issue partial initial decision in proceeding on application for new AM in Blr rmmcten Mirm and that ::" ^r.na Corp.. Edina. Minn Action Oct. 30. ■ Commission scheduled further oral ar- gument for Jan. 13 1964, in proceeding on applications of WORZ Inc. and Mid-Florida Television Com. for new TV stations on channel ? m Or'.anc: rla In aecrrcar.ee "with July 5 decision of U. S. Court of Ap- peals, oral argument will be on exceptions to Aug. 10, 1955. iniT^al decision on basis of existing record as supplemented by record on remand to permit argument to be di- rected to questions of effect upon Mid- Florida's qualifications of ex parte com- munications made by attorney even though principals of company were unaware there- of: to "serious question concerning char- acter of WORTs principals." to "Roth inci- dent at time when Roth was secretary of Mid-Florida and stock subscriber in corpo- ration." and whether, in circumstances, record should be reopened and filing of new applications permitted. < Mid-Florida has been operating station WFTV[TY] [former- ly WLOF-TVi Teh. 91 Orlando since Jan. 31. 1958. under program test authoritv.l Ac- tion Oct. 30. ■ Commission scheduled oral argument on Dec. 16 in proceeding on applications of Grand Broadcasting Co.. West Michigan Telecasters Inc.. MKO Broadcasting Com. and Peninsular Broadcasting Co. for new TV stations on channel 13 in Grand Rapids. Mich. Action Oct. 30. ■ Commission, at request of aDDlicant's counsel, rescheduled oral argument from Dec. 16 to Jan. 13. 1964. in proceeding on applications of Howard W. Davis, rr as Walmac Co.. for renewal of licenses of KMAC and KISS FM 1 . San Antonio. Tex. Aev.rr. Cc: 30 ■ At request of Channel 2 Corn, (former- ly Gotham Broadcasting Corp.'i. commis- sion granted another one-month extension, from Xov. 3 to Dec 3. 1963. for commence- ment of trial of subscription TV programing over KCTO'TVi (formerly KTYR TV > (ch. 2) Denver. Commissioner Bartlev ab- stained from voting. Action Oct. 30. Routine roundup ACTIOXS BY REVIEW BOARD ■ By memorandum opinion and order, denied petition by Greenwich Broadcasting Corp. to sever application for new AM in Greenwich. Conn., from consolidated pro- ceeding in Docs. 8716 et ah. and to issue order finalizing grant of application. Board i Member Xelson not participating. Action Oct. 31. ■ Scheduled following broadcast proceed- ings for oral argument for Xov.' 26: La Fiesta Broadcasting Co. and Mid-Cities Broadcasting Corp.. Lubbock. Tex: KPLT , Inc. i KPLT i. Paris. Tex.: Rockland Broad- casting Co.. Blauvelt, Rockland Radio Corp. and Rockland Broadcasters Inc.. both I Spring Valley. X. Y.. James R. Williams, | Anadarko, Okla. Action Oct. 31. ACTIOXS OX MOTIOXS By the Office of Opinions and Review ■ Granted morion bv Soa Broadcasters Inc. ( WSPX I . Saratoga Springs. X. Y., to extend time to Xov. 8 to file exceptions to initial decision in consolidated proceeding on applications involving Martin R. Karig. [ et al. Action Oct. 29. By Chief Hear in; Examiner James D. Cunningham ■ Designated Examiner Basil P. Cooper to preside at hearing in proceeding on ap- plications of Capitol Television Inc. for re- newal of license of KYUE >ch. 40 ' Sacra- mento. Calif., and Camellia City Telecasters for new TV on that channel in Sacramento: scheduled prehearing conference for Xov. -6 and hearing for Dec. IS. Action Nov. 5. ■ Designated Examiner Sol Schildhause to preside at hearing in proceeding on appli- cations of TYue Associates Inc. and United Artists Broadcasting Inc. for new TV sta- tions on channel 23 in Houston: scheduled prehearing conference for Xov. 26 and hear- ing for Dec. 17. Action Nov. 5. By Hearing Examiner Thomas H. Donahue ■ Pursuant to agreements reached at Nov. 4 and 5 prehearing conference on applica- tions of Sunbeam Television Corn, for re- newal of license of WCKTtTVr (ch. 7) Miami and Community Broadcasting Corp. for new station on that channel in Miami, scheduled certain procedural dates, further prehearing conference for Jan. 10. 1964, and continued Dec. 11 hearing to Jan. 13. 1964. Action Nov. 5. By Hearing Examiner Charles J. Frederick ■ In proceeding on applications of Cleve- land Broadcasting Inc. and Community Telecasters of Cleveland Inc. for new TV stations on charm el 19 in Cleveland, in Docs. 15163-4. granted petition by Com- munity Telecasters for leave to amend ap- plication to substitute bank loan for indi- vidual stockholder loans in financial data. Action Nov. 1. By Hearing Examiner Millard F. French ■ In proceeding on applications of Wel- lersburg TV Inc. and People's Community ielevision Association Inc. for new YHF TV translator stations in Wellersburg. Pa.. and LaYale, Md., respectively, in Docs. 14S57 et al.. granted petition by Wellers- burg TV Inc. to extend time to Dec. 10 to file proposed findings and to Dec. 17 for replies. Action Oct. 30. By Hearing Examiner Isadore A. Honig ■ Granted request by O. K. Broadcasting Corp. iWEELK Fairfax. Va.. to extend time from Nov. 4 to Nov. 8 to file proposed find- ings, with Nov. 15 date for replies un- changed. Action Oct. 31. By Hearing Examiner H. Gifford Irion ■ Scheduled hearing for Dec. 17 in pro- ceeding on applications of KWEX Broad- casting Co. and Woodland Broadcasting Co. for new AM stations in Port Arthur and \ idor, both Texas, respectivelv. Action Nov. 1. ■ Scheduled prehearing conference for Nov.- 25 in proceeding on applications of KWEN Broadcasting Co. and Woodland Broadcasting Co. for new AM stations in Port Arthur and \ idor, both Texas, respec- tively. Action Oct. 30. By Hearing Examiner Jay A. Kyle ■ Granted joint motion by Calhio Broad- casters. Seven Hills, Salem Broadcasting Co.. Salem, and Tele-Sonics Inc.. Parma, all Ohio, to continue from Nov. 4 to Jan. 6. 1964. date for exchange of exhibits, and from Nov. 25 to Jan. 27. 1964. for hearing in proceeding on AM applications. Action Nov. L By Hearing Examiner Chester F. Xanmowicz Jr. ■ Granted petition by Broadcast Bureau to extend to Nov. 12 time to file proposed findings and to Nov. 29 for replies in pro- ceeding on application of John Self for new AM in Winfield, Ala. Action Nov. 4. By Hearing Examiner Sol Schildhause ■ Pursuant to agreements reached at Nov. 4 prehearing conference in proceeding on AM application of Central South Dakota Broadcasting Co. (KEZEK Huron, S. D., scheduled certain procedural dates and ordered that hearing will be on Dec. 12 as now scheduled. Action Nov. 4. By Hearing Examiner Herbert Sharfman ■ Issued statement and order after con- ference on Nov. 4 in proceeding on appli- cation of Beamon Advertising Inc. for new AM in Daingerfield. Tex., and scheduled certain procedural dates and hearing for Jan. 7, 1964. Action Nov. 4. ■ By memorandum opinion and order in proceeding on AM applications of Southern Radio and Television Co.. Lehigh Acres, BROADCASTING. November 11. 1963 101 and Robert Hecksher, Fort Myers, both Florida, denied petition by Broadcast Bu- reau to reopen record for further hearing. Action Nov. 1. ■ In proceeding on application of North Atlanta Broadcasting Co. for new AM in Atlanta, received in evidence applicant's revised figure D-4 to exhibit 18 and closed record. Action Oct. 30. By Hearing Examiner Elizabeth C. Smith ■ Scheduled hearing conference for Dec. 9 in proceeding on application of City of New York Municipal Broadcasting System to operate WNYC New York (licensed on 830 kc, 1 kw, operating between local sun- rise in New York and LS in Minneapolis) additional hours from 6 a.m. EST to sunrise New York and from sunset Minneapolis to 10 p.m. EST. and related petition of Mid- west Radio-Television Inc. (WCCO), Min- neapolis. Action Nov. 5. BROADCAST ACTIONS by Broadcast BuTeau Actions of Nov. 5 ■ Granted renewal of licenses for follow- ing: WBAB Babylon, N. Y.: KHOF(FM) Los Angeles: KMCS-FM Seattle. KOAD Lemoore, Calif .—Granted mod. of CP to change ant. -trans, and studio location, make changes in ant. system (increase height) and in ground system. WEZN-FM Elizabethtown, Pa.— Granted extension of completion date to May 1, 1964. Actions of Nov. 4 K80BH, K70CT, K75AC, all Farmington, N. M. — Granted licenses for new UHF TV translator K80BH and covering changes for K70CT and K75AC; change geographic co- ordinates and primary stations to KGGM- TV (ch. 13), KOB-TV (ch. 4) and KOA-TV (ch. 7) , all Albuquerque, N. M., respective- ly. WSATJ-FM Wausau, Wis.— Granted CP to increase ERP to 100 kw. decrease ant. height to 990 feet and install new ant. KBLU-TV Yuma, Ariz.— Granted mod. of CP to change type trans.; condition. WHEB-FM Portsmouth, N. H.— Granted mod. of CP to move ant. 400 feet from AM tower (same description); decrease ERP to 5.9 kw and ant. height to 140 feet; install new trans, and ant.; and make changes in ant. system; condition. ■ Following were granted extensions of completion dates as shown: WEMP Mil- waukee to Dec. 13; WCPC Houston, Miss., to Jan. 29, 1964: WKRC Cincinnati to Feb. 5. 1964: WMNI Columbus, Ohio, to Dec. 21; WCCO-FM Minneapolis to April 6, 1964- KBLE(FM) Seattle to Feb. 1, 1964; WGEE- FM Indianapolis to March 13. 1964: WDEE- FM Hamden, Conn., to Jan. 1, 1964- KNEV (~FM) Reno to April 19, 1964; KDFC(FM) San Francisco to Jan. 11, 1964. Actions of Nov. 1 KMOO Mineola, Tex.— Granted license and installation of new trans. WOL-FM Washington— Granted license covering installation of new ant. WOL Washington — Granted licenses cover- ing installation of new trans.: increase in daytime power and installation of new trans.; and use of old main aux. trans, as alternate main nighttime and aux. main daytime trans. WBAL-TV Baltimore— Granted CP to re- describe trans, location and change studio location and ant. height to 1000 feet. WMAR-TV Baltimore— Granted CP to change type ant. and ant. height to 1000 feet and make slight change in trans, line; specify ERP as 100 kw vis. and 50 kw aur. *WQED(TV) Pittsburgh— Granted CP to change ERP to 295 kw vis. and 148 kw aur., type trans., and make changes in transmis- sion line and equipment. WJZ-TV Baltimore— Granted CP to change type vis. and aur. ant., and make changes in ant. system. KSET-FM El Paso— Granted CP to change type trans; conditions. WXRT(FM) Chicago— Granted mod. of SCA to add subcarrier frequency of 42 kc. KCAL Redlands, Calif. — Granted mod. of CP to change ant.-trans. location and studio location to trans, site; conditions. WBLF Bellefonte, Pa.— Granted mod. of CP to change type trans. KMNF Albuquerque, N. M. — Granted mod. of CP to change ant.-trans. location, make changes in ant. system and change type trans. KRIK Roswell, N. M.— Granted mod. of CP to change ant.-trans. and studio loca- tion; conditions. ■ Following were granted extensions of completion dates as shown: KABH Midland, Tex., to Dec. 15; WRSJ Bayamon, P. R., to Jan. 31, 1964; KMNF Albuquerque, N. M., to April 1, 1964; WRSJ-FM Bayamon, P. R., to Jan. 31, 1964. Actions of Oct. 31 WBOY-TV Clarksburg, W. Va.— Rescinded action of Oct. 15 which granted renewal of license for TV station and auxiliaries. ■ Granted renewal of licenses for follow- ing: WEBH(FM) Chicago: WKBW-TV Buf- falo; WTEN(TV) Vail Mills. N. Y. WCUY(FM) Cleveland Heights, Ohio- Granted CP to change frequency to 92.3 mc, decrease ERP to 25 kw, increase ant. height to 245 feet, install new ant. and make changes in ant. system. W11AD Keyser and surrounding area. W. Va. — Granted CP to replace expired per- mit for new VHF TV translator. K09GC Soldotna, Sterling, Kasilof and Kenai, all Alaska— Granted CP to change frequency to channel 9 and make changes in ant. system for VHF TV translator; con- dition. W11AB, W13AC both Berkeley Springs, W. Va.— Granted CP's to include Great Cacapon, W. Va., in principal community, change type trans, and make changes in ant. system for VHF TV translator stations. K05AL Clayton, Idaho— Granted CP to make changes in ant. system for VHF TV translator. K80AW Dubuque, Iowa — Granted CP to make changes in transmission line for UHF TV translator. K11BJ White Bird, Idaho— Granted CP to change type trans, for VHF TV translator. WGEM-FM Quincy, 111.— Granted mod. of SCA to make changes in equipment and programing. WWBR Windber, Pa.— Granted mod. of CP to change ant.-trans. location to near Windber. WEBH(FM) Chicago— Granted renewal of SCA. Action of Oct. 30 WKOX Framingham, Mass.— Granted CP to install alternate main trans, at main trans, site. Actions of Oct. 28 W81AD, W83AE, Cleveland— Granted li- censes for UHF TV translator stations; con- dition for W81AD. Midnight Sun Broadcasters Inc., Wildwood Military Base, Alaska — Granted CP for new VHF TV translator on channel 4 to translate programs rf KENI-TV (ch. 2) Anchorage. Action of Oct. 22 Tioga Television Association, Poole Plant, Calif.— Granted CP for new VHF TV trans- lator on channel 6 to translate programs of KCRA-TV (ch. 3) Sacramento. Calif. Fines ■ By memorandum opinion and order, commission ordered John, Eli and Harry Daniels, d/b as Heart of Black Hills Station, to forfeit $1,000 to government for willful and repeated violations of Communications Act and commission rules by operating KRSD Rapid City, S. D., with unauthorized equipment, operating by remote control with defective remote control equipment and for failure to give proper notification to district engineer in charge. Action Oct. 30. ■ In affirming action of Sept. 5, 1962, in holding four Minneapolis TV stations liable to forfeit $500 each for "willfully or re- peated" failure to identify sponsor of local program, commission interpreted, with ci- tations, word "willfully." Its covering mem- orandum opinions and orders held that word "willfully," as employed in Sect. 503 (b) of Communications Act with respect to penalties, "does not require showing that licensee knew he was acting wrongfully; it requires only that commission establish that licensee knew that he was doing the acts in question — in short, that acts were not accidental (such as brushing against power knob or switch) ." It also stated that "repeatedly" means simply more than once. Forfeitures are imposed on Midwest Radio- Television Inc., licensee of WCCO-TV: Hub- bard Broadcasting Inc., licensee of KSTP- TV; Time-Life Broadcast Inc., licensee of WTCN-TV, and United Television Inc., li- censee of KMSP-TV. Commissioners Hyde and Ford dissented. Action Oct. 30. Rulemakings AMENDED ■ Commission proposed amending Sect. 3.682(a) (15) of rules governing TV stations to permit VHF stations to operate with aur. power output of from 10% to 70% of peak radiated power of vis. trans., same as was done for UHF trans, on March 27. 1963. Number of TV receiver manufacturers had urged standards be same in order to facili- tate set design. At same time, commission, by order, delegated to Chief of Broadcast Bureau authority to act on requests by TV stations for authority to operate experi- mentally with aur.-to-vis. power ratio other than specified in rules. Action Oct. 30. PETITIONS FOR RULEMAKING FILED ■ Regional Broadcasting Co., Halfway, Md. — Requests institution of rulemaking proceeding looking towards allocation of channel 244 to Berkeley Springs, W. Va., by deleting it from Frostburg, Md., and sub- stituting therefor channel 257 at Frostburg. Received Oct. 23. ■ West Virginia University. Grandview, W. Va. — Requests amendment of rules to allocate and reserve for noncommercial educational TV use channel 9 Grandview. Received Oct. 25. ■ Rock River Television Corp., Rockford, 111. — Requests amendment of rules to make following changes in TV allocations table: Rockford: add channel 23; Freeport: delete channel 23 and add 51. Received Oct. 28. ■ Honorable Alvin E. O'Konski. Washing- ton — Requests institution or rulemaking proceeding looking towards following changes in table of TV allocations: Iron- wood, Mich.: delete channel 12+; Merrill, Wis.: add 12+. Received Oct. 30. PROPOSED TELEVISION ASSIGNMENT TABLE OF NAEB The following proposed table of UHF assignments was designed by the National Association of Educa- tional Broadcasters using an elec- tronic computer. It contains a total of 2,600 assignments, including some 900 reserved for educational television. Channels not enclosed in paren- theses are in operation, or construc- tion permits for operation on them have been issued. Channels in pa- rentheses are the new assignments 102 (FOR THE RECORD) made by the computer. In both cases an asterisk (*) denotes chan- nels reserved for educational tele- vision. The NAEB is seeking to have the FCC issue the table as an alter- native to its own proposed plan of UHF assignments, which was is- sued two weeks ago. FCC engi- neers are now comparing the two tables. The NAEB proposal does not change any VHF assignments (Also see story this issue). ALABAMA Alexander City, (62) Andalusia, (33, 66, *14) Anniston, (*34) Auburn, (65, *44) Birmingham, 42, 6, 13, *10 (83, *58, *64) Cullman, (70) Decatur, 23 Demopolis, (43, *18) Dothan. (72, *17) Dozier. *2 (76) Enterprise, (36, 82) Eufaula, (78) Fayette, (77, *61) Florence, 15 (*27) Gadsden. (21, 66) Guntersville, (*50) Huntsville. 19, 25, 31 (*48) Jasper, (67, *14) Mobile, 5, 10, *42 (48, 58, 80, *19) Montgomery, 20, 32, 12, *26 Munford, (*40) Mount Cheaha State Park, *7 Opelika, (*54) Ozark, (56) Scottsboro, (82, *53) Selma, 8 (24) BROADCASTING, November 11, 1963 PROFESSIONAL CARDS. JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. ). Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Cen. Mgr. Edward F. Lorentz. Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4, D. C. Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENCINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS SILLIMAN, MOFFET & KOWALSKI 1405 G St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENCINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENCINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE CARL E. SMITH CONSULTING RADIO ENCINEERS 8200 Snowville Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 56, Texas CLendale 2-3073 VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dickens 2-6281 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Multronics Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 BROADCASTING, November 11, 1963 103 Sheffield, (65) Sylacauga, (75) Talladega, (46) Thomasville, (47, *27) Troy. (53) Tuscaloosa, (22, 55, *16) Tuscumbia, 47 Tuskegee, (81) University, (*45) ARIZONA Ajo, (29, *23) Bisbee, (54, 66) Casa Grande (43) Clifton, (20) Coolidge, (49) Douglas, 3 (60, *28) Eloy, (61) Flagstaff. 9, 13 (25, *16) Globe, (51, *18) Holbrook, (22) Kingman (22, 6) Mesa, 12 (69) Miami, (41) Nogales, (32, 11) Phoenix, 3, 5, 10, *8 (21, 27, 45. *15, *39) Prescott, (28, 38, *17) Safford, (42, *16) Tucson, 4. 9, 13, *6 (19, 40, 70, *30) "Williams, (36, *19) Winslow, (33, *14) Yuma, 11, 13 (72) ARKANSAS Arkadelphia, (80, *26) Batesville, (46, *17) Benton. (69, 82) Blytheville. (24, 55) Camden, (36, 61) Clarksville-Ozark, (42, *20) Conway, (21) El Dorado, 10 (36, 83, *32) Fayetteville. (36, 58, *13) Forrest City, (58) Fort Smith, 5 (38, 48, 67, *32) Harrison, (24, *33) Helena, (45, 78) Hope, (70) Hot Springs, 9 (*31) Jacksonville, (74) -Jonesboro, 8 (49, *19) Little Rock, 4. 7, 11 (29 51, 57. *23, *63, *2) Magnolia, (28) Malvern, (53) Monticello, (71, *14) Newport. (41) Paragould, (36, 68) Pine Bluff, (35) Russellville, (*25) Searcy, (79) Springdale, (30, 75) Stuttgart, (47) Texarkana, (*44) CALIFORNIA Alturas, (13, 17) Antioch, (70) Bakersfield, 10, 17 23 29 (45, *39) Banning, (66, 77) Barstow, (30, 47) Bishop, (34, *18) Blythe, (34, *16) Brawley, (54, 76, *26) Chico, 12 (18) Coalinga, (31, *15) Corona, 52 Cotati, (*36) Delano, (27, 55) El Centro. 7, 9 (60, *48) Eureka, 3, 6 (15, *13) Fairfield, (42) Fresno, 24. 30, 47 53 (*41) Hanford, 21 (72) Lancaster, (42, 70) Lodi, (76) Lompoe, (26, 48) Long Beach, (*43) Los Angeles, 2, 4, 5, 7 9 11, 13, 22, 34 (*16, *62' *68) Madera, (59, 75) Merced, (35, 57 *25) Modesto, (48, 67) Napa, (78) Novato, (72) Oceanside, (69) Oxnard, (65) Palm Springs, (46, 83, *28) Petaluma, (24) Pittsburg, (80) Porterville, (19, 77) Fort Hueneme, (38) Hedding, 7 (9, 20, *14) Riverside, (56, *40) Sacramento, 3, 10, 40, *6 (29, 50, *23) Salinas-Monterey, 8 (28, 34, 73, *18) San Bernardino, 18, *24 (72) San Buenaventura, (71) San Diego, 8, 10 (27, 75, *15, *39, *63) San Francisco-Oakland. 2, 4, 5, 7, 20, 32, 44, *9 (*62, *74) San Jose, 11 (22, 54, *16, *38, *64) San Luis Obispo, 6 (50) San Mateo, *14 Santa Ana, (74, *64) Santa Barbara, 3 (20, 36, 61, *14) Santa Cruz. (26, 83) Santa Maria, (12, 32, 58) Santa Paula, (44, *25) Santa Rosa, (52, *15) Seaside, (51) Stockton, 13 (46, 58, *19) Tulare, (66) Ukiah, (27, 33, *17) Vacaville, (68) Ventura, (81) Visalia, 43 (*49) Watsonville, (60) Yreka City, (29, *19) Yuba City, (21, 31) COLORADO Alamosa, (24, 3, *18) Boulder, (58, *18, *12) Canon City, (27) Colorado Springs, 11, 13 (22, 43, *16) Cortez, (21) Craig, (22, *16) Delta, (32) Denver, 2, 4. 7, 9, *6 (14, 47, *26, *36) Durango, 6 (31, *19) Fort Collins, (39. 64) Fort Morgan, (33, *20) Grand Junction, 5 (35. *14) Greeley, (45, 74, *23) Gunnison. (29, *20) La Junta, (31. *15) Lamar, 12 (34, *18) Leadville, (28, *17) Longmont, (42, 68) Loveland, (55, 80) Montrose. 10 (51. *23) Pueblo, 5 (19. 35, 48. *8) Salida, (46. *25) Sterling. 3 (28, 38, *17) Trinidad, (32. 42, *14) Walsenburg, (40) CONNECTICUT Abington, (*50) Bridgeport, 43, *71 Hartford, 3, 18, *24 Litchfield, (*76) Meriden, (*46) New Britain, 30 New Haven, 8, 59 New London, (*26) Norwich, *63 Stamford-Norwalk, (*81) Waterbury, 20 DELAWARE Dover, (*66) Milford, (*44) Millsboro, (38, *28) Wilmington, *12 (83, *54) DISTRICT OF COLUMBIA Washington, 4, 5, 7, 9, 14, *26 (78, *48) FLORIDA Bartow, (20) Belle Glade, (42) Boca Raton, (*73) Bradenton, (28, 69. *18) Clearwater, (56. 77) Cocoa, (61, *24) Daytona Beach, 2 (71) De Land, (49, 83) Delray Beach. (82) Eau Gallie, (48) Fort Lauderdale, (44, 54, 64, *33) Fort Myers, 11 (39, *26) Fort Pierce, (30, 68, *14) Fort Walton Beach, (34, 50) Gainesville, *5 (42, 54) Homestead, (60, *15) Jacksonville, 4, 12, *7 (14, 36, *23, *52) Jacksonville Beach, (62. 82) Key West, (14, 20) Lake City, (46, *34) Lakeland, (*59) Lake Wales, (78) Largo, (67) Leesburg, (55, *21) Madison, (68, *28) Marianna, (74, *23) Melbourne, (70) Miami, 4, 7, 10, 23, *2, *17 (41, 76, 6, *35, *52) New Smyrna Beach, (*19) Ocala, (33, 60, *17) Orlando, 6, 9, (43, 65, *15, *53) Palatka, (44, *25) Panama City, 7, 13, (55, *21) Pensacola, 3, 15 (61, *25) Perry, (40) Plant City, (75) Quincy, (63) St. Augustine, (31, 41) Sanford, (*27) Sarasota, (50, 79) Tallahassee, *11 (45, 79, *19) Tampa-St. Petersburg, 8, 13, 38, *3 (10, 22, *16) Vero Beach, (58) Warrington, (38, 67) West Palm Beach, 5, 12, (36, 62, *25, *46) Winter Haven, (32) GEORGIA Albany, 10 (51, 70, *18) Americus, (41) Ashburn, (80, *29) Athens, *8 (60, 72, *20) Atlanta, 2, 5, 11, 36, *30 (47, *17, *76) Augusta, 6, 12 (52, 75, *23) Bainbridge, (39) Brunswick, (20, 39) Carrollton, (68) Cedartown, (79) Chatsworth, *18 Cochran, (64, *21) Columbus, 3, 9, *28 (15, 73, *52) Cordele, (59) Dalton, (59, *35) Dawson, (*31) Douglas, (*27) Draketown, (*38) Dublin, (33, *24) Fitzgerald, (61) Fort Valley, (83) Gainesville, (39) Griffin, (55) La Grange, (71) Macon, 13 (67, *58) Marietta, (63) Milledgeville, (42) Moultrie, (57) Newnan, (74) Pelham, (*47) Rome, (57) Savannah, 3, 11, *9 (15, 32, 48, *26) Statesboro, (44) Thomaston, (25) Thomasville, 6 Tifton, (35) Valdosta, (38) Vidalia, (56) Warm Springs, (*49) Warner-Robins, (77) Waycross, *8 (22, *16) Wrens, (78, *14) IDAHO Blackfoot, (26, *14) Boise, 2, 7 (36, *14, *4) Burley, (42, *17) Caldwell, (38, 9, *20) Coeur Dalene. (29, 54, *23 ) Emmett, (26) Filer-Jerome-Twin Falls, (*15) Gooding, (21) Grangeville, (28, *22) Idaho Falls, 3, 8 (43, *22) Kellogg, (51) Lewiston, 3 (65, *20) Moscow, (40, 71, *31 *12) Mountain Home, (18) Nampa, 6 (57, 12) Payette, (32) Pocatello, 6, 10 (38, *20) Preston, (40, *19) Rexburg, (34, *16) Rupert, (33) Twin Falls, 11, 13 Sandpoint, (63, *34) Wallace, (72, *18) Weiser, (60, *16) ILLINOIS Alton, (76) Belleville, (78) Benton, (59, *53) Bloomington, 15 (*62) Carbondale, *8 (41, 51, *25) Centralia, (29, 57) Champaign-Urbana, 3, 33, *12 (*65) Charleston, (44) Chicago, 2, 5, 7, 9. 26, 32, 44, *11 (*14, *53) Danville, 24 Decatur, 17 (54, 73, *38) De Kalb, (*63) Dixon, (58) Effingham, (*34) Elgin, (42) Galesburg, (60. *49) Harrisburg, 3 (75) Jacksonville, (45, 66, *22) Joliet, (74) Kankakee, (69. *23) Kewanee, (81) La Salle, 35 Litchfield, (*18) Macomb, (47, *14) Marion, (31) Mattoon, (71) Monmouth, (72) Mt. Vernon, (47, 77, *23) Newton, (68, *55) Normal, (83) Olney, (*26) Ottawa, (79) Peoria, 19, 25, 31, 43 (*52) Quincv, 10 (50) Rantoul, (75) Rock Falls, (30) Rockford, 13, 39 (80, *17) Springfield, 20 (64, 70, 82, *42) Sterling, (71) Streator, (*41) Vandalia, (*21) Waukegan, (76, *55) INDIANA Anderson, (*80) Bedford, (70) Bloomington, 4 (*25) Columbus, (82) Crawfordsville, (51) Evansville, 7, 14. 50 (69, 80, *30, *9) Fort Wavne-Roanoke, 15. 21, 33 (*27, *68) Frankfort, (60) Gary, (50, 66, *20) Greensberg, (*23) Hammond, (82) Hartford City, (*76) Indianapolis, 6, 8, 13 (29, 57, 77, *19, *47) Jasper, (*20) Kokomo, (*39) Lafayette, 18 (*30) La Porte, (56) Logansport, (78) Madison, (64, *43) Marion, 31 (*52) Muncie. 49 (*55) Peru. (58) Princeton, (*46) Rensselaer, (*48) Richmond, (*53) Salem, (*54) Seymour, (45) Shelby ville, (17) South Bend-Elkhart, 16, 22. 28 (61. *40) Sullivan. (*16) Terre Haute, 2, 10 (63, 81, *27) Vincennes, (52, *22) Washington, (72) IOWA Algona, (68, *40) Ames, 5, (72, *26) Atlantic, (53) Boone, (45, 82) Burlington, (55, *27) Carroll, (70, *29) Cedar Falls, (*46) Cedar Rapids, 2, 9 (42, *20) Centerville, (54) Charles City, (41, 67, *23) Cherokee, (73, *16) Clinton, (40, *28) Council Bluffs. (71, *25) Creston, (74, *18) Davenport-Rock Island- Moline. 4, 6, 8 (36. 77, *18, *68) Decorah, (*25) Des Moines, 8, 13, *11 (35, 47, 76, *24) Dubuque, (32, 38, 70, *22) Estherville, (79, *32) Fairfield, (63) Fort Dodge, 21 Fort Madison, (39) Graettinger, (*19) Iowa City, (16, *65, *12) Keokuk, (23, 80) Knoxville, (64) Le Mars, (57) Marshalltown, (43) Mason City, 3 (71, *15) Newton, (56) Oelwein, (78) Onawa, (54, *28) Oskaloosa, (52) Ottumwa, (34, *17) Red Oak, (77, *20) Shenandoah. (61) Sioux City, 4, 9 (41, * 22) Spencer, (52) Storm Lake, (62) Washington, ( *44) Waterloo, 7 (33, 69, 75, *14, *59) Webster City, (*49) KANSAS Abilene, (45) Arkansas City, (65/ Atchison, (60) Chanute, (31, 79, *15) Coffeyville. (53) Columbus, (*35) Concordia, (24) Dodge City, (*16) El Dorado, (38, 75) Ellsworth. (53, *25) Emporia. (48, *20) Ensign, 6 (44) Eureka. (69, *26) Fort Scott, (55) Garden City, 11 (24, 33, *13) Goodland. 10 (291 Grainfield, (32. *15) Great Bend, 2 (55) Havs, 7 (36) Howard. (*43) Hutchinson. 12 (76, *28. *8) Independence, (63) Iola, (61) Junction Citv, (18, 72) Lakin. (14 52, *3) Larned, (27) Lawrence, (62) Leavenwor+h. (78) Liberal, (22. 42) Lincoln-Centerville, (14, 66. *9) McPherson, (22) Manhattan. *8 (29, 82) Newton, (51) Oakley, '41, *21) Olathe. (RO) Ottawa. (32) Parsons, (27) T^'llipsburg. (38. *20) Pittsburg. 7 (57) Pratt. (23) Russell. (31) Salina, 34 (74) Sedan, (*71) Topeka, 13 (40. 50. *23. *11) Wellington, (67) Wichita. 3. 10 (30, 59, *17, *46) Winfield, (49) KENTUCKY Ashland, 5.9 (*23) Bowling Green, 13 (29, *17) Corbin. 16 (53) Covington, (*26) Cynthiana. (78) Danville. (35) Elizabethtown. (67, *38) Frankfort, (81) Glasgow. (34 57) Hazard. (55. *24) Henderson. (*24) Hopkinsville. (601 Lexington. 18. 27 (60. *39) Louisville. 3. 11. 21 32, 41, *15 ("3. *62, *73) Madisonvill° (42. *19) Mavfield. (32. 63) Mavsville. (72) Middlesboro. (*7. 76) Morehead. (*29) Murray. (79. *21) Newport, 74 Owensboro. (48) Paducah. 6 Pikeville (63. *45) Richmond, f-M) Somerset. (71. *22) Winchester, (69) 31 04 (FOR THE RECORD) BROADCASTING, November 11, 1963 LOUISIANA Abbeville. (67) Alexandria, 5 (47. *26) Bastrop. (60. 77) Baton Rouge. 2, 9 (53. 75. *15. *66) Bogalusa. (49. 73) Covington. (70. *32) Crowlev. (46. *27) De Ridder. ( 68. *18) Donaldson ville. (79, *31) Eunice. (78) Franklin. 1 83) Hammond. i41) Houma. 11 (74) Jennings, (56) Lafavette. 3. 10 (*58) Lake Charles. 7 1 38. 44. •22. *62> Mansfield. (65. *41 ) Minden. (45. 75. *20) Monroe. 8. *13 '21 49 > Morgan Citv. (77 *21) Natchitoches. (43. *24) New Iberia. (48. *25) New Orleans. 4. 6. 12. 20. *8 (54, 82. *29) Opelousas. (36. *17) Ruston. (64. *J«> ShreveDOrt. 3. 12 (25. 67. *15 *54) Slideil, (*24) SulDhur. (72) Tallulah. (81. *34) Thibodaux, (57) MAINE Auburn. (58. 68 > Augusta. *10 (27. 66) Bangor, 2, 5 (7, 43. *16) Bar Harbor. (20) Bath. (19. 74) Belfast. (25) Biddeford. (76) Calais. (55. *15. *13) Caribou. (53) Dover. (34) Fort Kent. (17) Houlton. (24) Lewiston. 8 Millinocket. (32) Orono. *12 ( 65. *22) Portland. 6. 13 (23. 45. 55. *17. *36) Presque Isle, 8. *10 (73. *19) Rumford. (63) Skowegan. (38) Waterville. (14) MARYLAND Annapolis, (70) Baltimore. 2. 11. 13. 24 (75. *18. *53) Cambridge. (50. *20) Cumberland. (60. *23i Frederick. (81. *59i Hagerstown. (*31) Lower Marlboro. (*42) Salisbury. 16 (32. »22) Westminster. (65) MASSACHUSETTS Boston, 4, 5. 7, 38. 56, *2 (25. *44. *69) Fall River. <*82) Gloucester. (35) Greenfield. 32 Lawrence. (77) New Bedford. (33. *21) Newburyport. (65) North Adams-Adams, 19 (*70) Pittsfield. 64 Springfield-Holvoke. 22. 40 (*68) Worcester. 14 (60. *27) MICHIGAN Alma. (*27) Alpena. (21. 11. *6) Ann Arbor. (60. *26) Bad Axe, (28. *15) Battle Creek. (29. *23) Bav Citv. 5 (25) Benton Harbor. (83. *77) Big Rapids. (*52) Cadillac. 9 (32. *26) Calumet, (28) Chebovgan. 4 (50) Detroit. 2, 4. 7. 20. 50, •56 (*76) Escanaba. (35 . 45. 3. *24 > Flint, 12 (73. «16) Grand Rapids. 8, 13 (35. 63. 75. *17) Holland. (41) Houghton. (40. *22) Iron Mountain. (51. 8. *15) Iron wood, (29. 39. 12, •16) Jackson. (34. 47. 69. *18) Kalamazoo. 3 (72. *45) Lansing. 6 (51. *39) Manistee. (60. *20) Manistique. (48, *14) Marquette. 6 (32. 13, *26) Menominee. (33. 61) Midland. (49. 61) Mount Pleasant. *14 (55) Muskegon. (54. *15) Owosso. (79) Parma-Onondaga. 10 Petoskev. (39. *17) Pontiac. (44. *22) Saginaw. 57 (67. *19) Sault Ste Marie. 10 (34, 66. 8. *28) Traverse Citv. 7 ( 29. 42, *23. *71) West Branch. (59. *31) MINNESOTA Albert Lea. (44. 77) Alexandria. 7 (49) Appleton. (22. *10) Austin. 6 (*31) Bemidji. (20. 39. 9) Brainerd. (32. 41. *21) Cloquet. (36) Crookston. (26) Detroit Lske=. (38) Duluth, 3. 6, 10 (57. *17. *8) Elv. (44. *24) Eveleth. (40) Fairmont. (42) Faribault. (54) Fergus Falls, (27. 57. •14) Grand Rapids. (48. *18) Hastings. (72) Hibbing. 13 (65) Hutchinson. (46) International Falls, (*11) Little Falls. (19) Mankato. 12 (50. 80. *18) Marshall, (53) Minneapolis-St. Paul. 4. 5. 9. 11. *2 (43. *26. •56) Montevideo. (28) Moorhead. (60. *35) New Ulm. (30. 76) Northfield. (*20) Owatonna. (48) Pipestone. (69. *23) Red Wing, (60) Rochester. 10 (*36) St. Cloud. (29. 62. *16) Stillwater. (66) Thief River Falls. (31. 10) Virginia. (28 74. *15) Walker. 12 (3«) Willmar. (33. 75. *?4) Winona. (47. 73. Worthington. (74. *14) MISSISSIPPI Biloxi. 13 (60. *40. *78) Booneville. (73. *38) Brookhaven. (33) Canton. (68) Clarksdale. (56. *18) Cleveland. (43. *15) Columbia. (*16) Columbus. 4 (*351 Corinth. (17) Greenville. (48. *27) Greenwood. 6 (*40) Grenada. (52) Gulfport. (51) Hattiesburg, (44. 71. *28) Hollv Springs. (*34) Indianola. (65) Jackson. 3. 12. 25 (50. 72. *38. *63) Kosciusko (*19) Laurel-Pachuta. 7 Leland. (76) Louisville, (54) McComb. (45. *14) Mathiston. (*32) Meridian. 11. 30 (*21) Natchez, (35. *23) New Albany. (81. *51) Newton-Decatur. (46) Pascagoula. (69. *22) Philadelphia. (66) Picavune. (62) Sardis. (*39) Starkville. (74) State College. (41. *2) Tuoelo. 9 (57. *29) University. (*62) Vicksburg. (55. *22) Yazoo Citv, (59, *17) MISSOURI Birch Tree, (34. *18) BowUng Green. (56. *24) Cape Girardeau, 12 (611 Carrollton. (46. *16) Carthage. (39, 82) Caruthersville. (44) Chillicothe. (38) Columbia. 8 (53. *59) Farmington. (38) Flat River. (62, *16) Fulton. (75. *43) Hannibal. 7 (69) Jefferson Citv. 13 (31. *25) Joplin. 12 (*29) Kansas Citv. 4. 5. 9. *19 (52. 58. *42, *68) King Cm-. (41, *22) Kirksville. 3 (57) La Plata, (79. *15) Lebanon. (44) Lowr- City. (45. *17) Marshall. (71. *26) Marvville. (51) Mexico. (33) Moberlv. (*20) Nevada". ( 66) Poplar Bluff. 15 (52. *26) Rolla. (27. 48. *14) St. Joseph. 2 (30. 39. *14) St. Louis, 2, 4, 5. 11, *9 (40. 49. 67. *28. *58) Sedalia. 6 (76) Sikeston. (20. 74) Springfield. 3. 10 1 28. 56. *22) Warrensburg. (21) MONTANA Anaconda. (47. 2. *29) Billings, 2. 8 (21, 40, *15. *11) Bozeman. (14. 23. 41. *9) Butte. 4 (57. 6. *20. *7) Cut Bank, (20. *14) Deer Lodge. (38) Dillon. (24. *15) Glassow, (25. *15) Glendive. 5 (23. *17) Great Falls, 3, 5 (28. 34, •17) Hardin. (27. 4. *18) Havre. (35. 9. 11. *16. *26) Helena. 12 (51. 10. *18) Kalispell. (35, 44. 9, *15) Laurel. (31) Lewistown, (19, 13) Livingston, (32) Miles Citv, ( 22. 28. 3. 10, *16. *6) Missoula. 13 (27. 8. *16. *11) Shelbv. (23) Sidnev. (21) Whitefish. (55. *26) Wolf Point. (33. *20) NEBRASKA Albion. (35, 8, *14) Alliance. (14, 24, *13) Bassett, (15. 28, *7) Beatrice. (16. 631 Broken Bow. (26) Chadron, (20) Columbus. (19, 55) Fairburv. (21) Falls Citv. (33) Fremont. (36. 75) Grand Island. 11 (23. 52) Hartington. (80. *33) Hastings. 5 (57) Hav Springs. 4 (41) Hayes Center. 6 (27) Kearnev. 13 (39, *17) Lexington. (2'. 45. *3) Lincoln. 10. *12 ( 44 . 79. *27) McCook. 8 (19) Nebraska Citv. (69) Norfolk. (30. 591 North Platte. 2 (16. 25. 44 *9) Omaha. 3. 6. 7 (31. *15, *48) Superior, (4) Ord. (58. *18) Scottsbluff. 10 (30) Wayne: (76. *24) York. (46) NEVADA Boulder City, (32, 4) Carson City, (26) Elko, (20. 10. *14) Elv. (15, 3, *6) Fallon. (20. *14) Goldfield. (16. 5) Hawthorne. (27. *15) Henderson, (26. 481 Las Vegas, 2, 8. 13 (20, 54. *14. *10) Lovelock. (181 McGill. (21, 8) Reno. 4, 8 (22, 43, 2. *16, *5) Tonopah. (25. 91 Winnemucca, (19, 7) NEW HAMPSHIRE Berlin. (24. 41, *18) Claremont, (53) Concord. t*15) Durham, *11 Hanover. (*28) Keene. (73. *51) Laconia, (34) Littleton. (52. *46) Manchester, 9 (*81) Portsmouth. (47) Rochester. (57) NEW JERSEY Asbury Park. 58 (*69) Atlantic Citv. 46 (64, 74 *33) Bridgeton. (*62) Freehold. (*80) Linden. 47 Long Branch (36) Montclair. (*75) Newark *13 New Brunswick. *19 Trenton. (41. *63) Vineland. (72) NEW MEXICO Alamogordo. (26. 35. *16) Albuquerque. 4, 7, 13, *5 (14. 36. *20) Artesia. (15, 31) Atrisco-Five Points, (30, 42) Belen. (24) Carlsbad, 6 (36. *19) Clayton. (36. *20) Clovis. 12 (431 Deming. (33) Farmington. (15. 39. 12) Gallup. (18. 28. 3. 10, *8) Grants. (16. 261 Hatch. (22. 46. *12) Hobbs. (38. 50) Las Cruces. (38. 54 *14) Las Vegas, (21. *15) Lordsburg, (231 Los Alamos. (17, 33) Lovington. (32. 56. *20) Portales. '14. 25. 52, *3) Raton. (53. *23) Roswell. 8 (*10) Santa Fe. 2. 11 (25, *9) Silver Citv. (15, 45, 6. *10) Socorro. (48. *19) Truth or Consequences, (49. *17) Tucumcari. (39. *19) NEW YORK Albanv-Trov. 13 (29, 42. *23) Amsterdam, (83) Batavia. (67. 79. *29) Binghamton. 12, 34, 40, *46 (68, *62) Boonlowville. (76. *201 Buffalo. 2, 4, 7, *17, *23 Carthage. 7 Dunkirk. (*76) Elmira-Corning. 18 (42, 66. *24) Geneva. (55) Glens Falls. (39. 67. *21) Gloversville. (*47) Hempstead. (*53) Hornell. (75. *45) Ithaca. *14 (641 Jamestown, (*60) Johnstown. (58) Kingston. (54) Lake Placid. 5 (55. *45) Malone. i *66) Massena. (77, *14) New York. 2, 4, 5, 7. 9, 11. 31. *25 Ogdensburg. (24, *18) Olean. (*54) Oneonta. '52. *36) Oswego. (72) Patchogue, (77. *49) Plattsburg. (*49) Poughkeepsie. ( 65. *48) Riverhead. (551 Rochester, 8. 10. 13. *21 (27. 83. *33) Saranac Lake. (*27) Schenectadv. 6. *17 Svracuse, 3. 5. 9. *43 (74. *80) Utica-Rome. 2 (25, 41. 71, 82. *15) Vail Mills. 10 Watertown. (50. 70, *16) NORTH CAROLINA Ahoskie. (49) Albemarle. (60) Asheville. 62. 13 (49, 79, *21, *73) Boone, (*461 Chapel Hill. *4 (27) Charlotte. 3. 9. 36, *42 (80. *18. *58) Clinton, i *34) Columbia. (30. *191 Durham. 11 (75. *63. *81) Elizabeth Citv. (36 52 *17) Enfield. (*41) Fayetteville. (62. *21) Franklin. (83. *27) Gastonia. (*70) Goldsboro, (67, 79. *16) Greensboro. 2 (*30, *51) Greenville. 9 (70) Halifax. (*29) Henderson. (65) Hickorv, (*14) High Point, 8 (17) Jacksonville. (28 58 •18) Kinston, (38. *22) Lenoir. (78) Lumberton. (50, 66 «23) Marion, (*41) Mount Airv. (69 *22) New Bern. 12 (47) Raleigh. 5 (54. *43) Red Springs, (*44) Roanoke Rapids, (57 *20) Rocky Mount. (59) Salisburv. (68. *39) Sanford. (72) Shelbv. (*161 Sladesville. (35. *14) Statesville. (*201 Washington. 7 (761 Wilmington. 3. 6, (45. 55. 61. *15. *261 Wilson. (46. *25) Winston-Salem. 12 (77. *47. *56) NORTH DAKOTA Bismarck. 5, 12. (26 *17 *3) Bottineau. (40. *31) Devils Lake. (14, 8) Dickinson. 2 (24. *14. *4) Ellendale. (32. *19) Fargo. 6, 11, *13 (44, 66, •25) Grand Forks. 10 (15, 53, *2) Jamestown. (29. 39, 7, *18) Lisbon. (48. *23) Minot. 10. 13 (15. 43. *6) Pembina. 12 (59) Rugbv. (20) Vallev City, 4 (56) Wahpeton. (68. *17) Williston. 8 (30. 11, *18) OHIO Akron, 49 (29, *23) Ansonia. (*44) Ashtabula. 15 (*43) Athens, *20 (36. 76) Bellefontaine. (*75) Bowling Green. *70 (59) Bryan. (*43) Cambridge. (52. *26) Canton. (61) Chillicothe. (67. *25) Cincinnati. 5. 9. 12. "43 (61) Cleveland. 3. 5, 8 (41, *25. *51) Columbus, 4. 6, 10, *34 (47. *56) Coshocton. (*77) Davton-Xenia. 2, 7. 22 (42. *16) Defiance, (64) Findlav. (19) Fostoria. (81) Greenville, (71) Hillsboro. (*50) Kent. (*17) Lima. 35 (62, *24) Lorain, (57) Mansfield. (*311 Marietta. (68, *55) Marion, (*83) Newark, *28 (80) Continued on page 111 BROADCASTING, November 11, 1963 105 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 2! 50% SHARE of AUDIENCE t euWSAU / DiVlStON Of C - t - 1 • « INC Exception To The Rule WKRG 'TV — Mobile— Pensacola has averaged 50% or more share of audience in every March ARB measurement since 1959, from 9 a.m. to midnight.* Audience measurement data are estimates only — subject to defects and limitations of source material and methods. Hence, they may not be accurate measures of the true audience. Represented by H-R Television, Inc. or call C. P. PERSONS, Jr., General Manager *3 station VHF market. 26 BROADCASTING, November 18, 1963 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO November 18, 1963, Vol. 65, No. 21 JWT RADIO-TV HITS $160 MILLION ■ Big agency adds $27 million to '62 total; Y&R $33 million back ■ McCann jumps from 10th to fifth; Interpublic totals $130 million ■ Cut-off level of top 50 jumps from $7.7 to $8.95 million in '63 J. Walter Thompson Co. set a new SI 60 million mark this year by billing nearly S33 million more in radio-TV than Young & Rubicam, its nearest rival, and S27 million more than its own 1962 total. JWTs spectacular rise came in a year that spotlighted several agencies with thumping broadcast billing increases. In its new spurt. Thompson once again overturned previous records set during the 12 consecutive years Broad- casting has surveyed the leading broadcast agencies on their radio-TV billings. JWT has been No. 1 for six years straight, another first. It is the first agency to bill Si 45 million in TV only, a sum that's over S25 million ahead of Y&R in TV. In its sweep, Thomp- son easily picked up another first — $113 million billed in network TV. Big Jump ■ Thompson's SI 60 mil- lion level is exactly four times the broadcast billing reported in 1952 by the then leader!" BBDO ($40 million) . JWT wasn't in the No. 1 spot TV ranking — Ted Bates & Co. was the leader with more than $56 million — but the spot TV estimate for Thomp- son was $32 million, a hefty total, and in radio it billed a substantial $15 mil- lion. Y&R, a three-year-in-a-row leader in the mid-50's, was firmly entrenched with $127.1 million in the second posi- tion. Ted Bates & Co., slipping just a bit from its SI 15 million pinacle of last year, held third place with nearly $114 million. BBDO. picking up a few more mil- lion in broadcast billing, was in fourth place with $104.5 million. The fifth spot went to McCann-Erickson, the surprise broadcast agency of the year. McCann Gains ■ McCann. the leader of the Interpublic agency complex, shot up from No. 10 last year to its new ranking by billing an estimated S94.5 million in radio-TV. Next in rank and on a near par with McCann was Benton & Bowles, which by increasing its billing $8 million moved up to $92 million, bypassing Leo Burnett, which was seventh at S90.5 million. Others in the top 10: Compton by virtue of more than a $10 million in- crease moved from No. 9 last year to No. 8 this year ($81.6 million)'. Dan- cer-Fitzgerald-Sample was next at S80 million followed by William Esty with S76 million. More Mergers ■ Against this top bill- ing background is this important de- velopment in the field: the continuing trend toward merger and acquisition, along with the newly expanded Inter- public agency organization. If the major Interpublic radio-TV agencies' broadcast billings were com- bined (McCann-Erickson. McCann- Marschalk and Erwin Wasey, Ruthrauff & Ryan) the total would come to nearly $130 million. Among the leading merger moves: Post, Morr & Gardner combined with Keyes, Madden & Jones to form Post- Keyes-Gardner; Erwin Wasey is now an Interpublic subsidiary; Ellington & Co. and Donahue & Coe are merging but that marriage will not be completed until Jan. 1 (see page 34), and Camp- bell-Ewald already has moved to ac- quire branch offices of Fletcher Rich- ards, Calkins & Holden (see page 36). Another merger contemplated but now in abeyance is that of Post-Keyes- Gardner with Maxon. Heavy Spot ■ With one exception (William Esty). the top 10 agencies report substantial spot TV — and all, aside from leader Ted Bates, in the same general range: JWT had S32 mil- lion, Y&R S33.1 million, BBDO $35 million, McCann-Erickson S25 million. Benton & Bowles S30 million. Leo Bur- nett S34.2 million: Compton $35 mil- lion, and Dancer-Fitzgerald-Sample $30 million. N. W. Aver was tops in radio billing — S20.5 million for the year — and led in spot radio billing (SIS million). There were two leaders in network ra- dio: Needham. Louis & Brorby and Campbell-Ewald, both at $4.5 million. At the lower end of the top 50. the "median" in combined radio-TV bill- ings continued upward and lifted the "cut-off"' level from $7.7 million in 1962 to S8.95 million in 1963. Two agencies (Reach, McClinton in the $7- million range, and Mogul. Williams & Savior at $8.7 million) failed to place in the 50 list this year. Following, in alphabetical order, are brief individual descriptions of the agencies in 1963's top list: N. W. Ayer & Son: Combined TV-radio billing $67 million: $46.5 million in The biggest agencies in these categories In... Agency . . . Billings . . . ...Total broadcast billings J. Walter Thompson $160 million . . . Total television billings J. Walter Thompson $145 million ... TV network billings J. Walter Thompson $113 million ... TV spot billings Ted Bates $56.36 million . . . Total radio billings N. W. Ayer $20. 5 million . . . Radio network billings Needham, Louis & Brorby Campbell-Ewald (tie) $4.5 million . . . Radio spot billings N. W. Ayer $18 million . . . Biggest gain during year McCann-Erickson $28.2 million BROADCASTING, November 18, 1963 27 television ($21 million in network, $25.5 million in spot); $20.5 million in radio ($2.5 million in network, $18 million in spot); TV-radio share of overall billing: 41%. Ayer continues to show a constant yearly gain in broadcast billing, reflect- ing consistent, though unspectacular, increases in overall billing over the past few years. Ayer's growth in radio-TV is in part due to increased budgets for Plymouth- Valiant, Pet Milk and Whitman Sam- pler (all radio). The major network TV accounts include AT&T (Bell Tele- phone Hour) on NBC-TV; Plymouth- Valiant's sponsorship on Huntley -Brink- ley and Bob Hope (both NBC-TV); Bissell's network participations; duPont in NBC-TV's Show of the Week; Breck's underwriting part of ABC-TV's last season series, Going My Way; Corning Ware's participations; Hamil- ton Watch in a pre-pro football game show, Insurance Co. of North Ameri- ca's participations and Polk Miller Products Corp. (Tonight on NBC-TV). Atlantic Refining, Sealtest, Bissell, Canon Mills, Corning Glass, duPont, Pharmaco, United Airlines and Plym- outh-Valiant dealer groups are among the spot TV advertisers. Radio spot includes United Airlines, Atlantic, Plymouth-Valiant, Sealtest, Steinway Pianos (mostly FM), and some phone company advertisers, among others. Hanes Knitting, Whit- man, Plymouth-Valiant and AT&T are in network radio. Ayer is losing the John H. Breck, Whitman and U. S. Rubber Tire ac- counts, but added TV Guide and Men- ley and James Laboratories accounts. Ted Bates & Co.: Combined TV-radio billing $113.84 million; $108.15 million in television ($51.79 million in net- work, $56.36 million in spot); $5.69 million in radio (all in spot); TV-radio share of overall billing: 79.7%. Bates, dropping $1.15 million in broadcast billing from 1962 fell into third position, bypassed by Y&R which showed heavy increases in its broadcast allotment. Bates which placed 83% of its total billings in broadcast last year — the highest percentage for any agency in the 1962 Broadcasting survey — dropped to 79.7% in broadcast share this year. Among the agency's network tele- vision clients: American Home Prod- ucts in CBS-TV shows East Side West Side, Ed Sullivan, Gunsmoke, The Nurses and Red Skelton; ABC-TV's Lawrence Welk (American Home Products also carries a heavy daytime schedule in addition to CBS and NBC news programs); Brown & Williamson in ABC-TV's Ben Casey, Breaking Point, Channing and The Fugitive, TOP 50 AGENCIES. All dollar figures are millions Combined Broadcast Billing 1. J. Walter Thompson $160 2. Young & Rubicam 127.1 3. Ted Bates 113.84 4. BBDO 104.5 5. McCann-Erickson 94.5 6. Benton & Bowles 92 7. Leo Burnett Co. 90.2 8. Compton 81.6 9. Dancer-Fitzgerald-Sample 80 10. William Esty Co. 76 11. Foote, Cone & Belding 70.89 12. Lennen & Newell 67.3 13. N. W. Ayer 67 14. Sullivan, Stauffer, Colwell & Bayles 64.4 15. Grey Advertising 45 16. Kenyon & Eckhardt 42.5 17. Norman, Craig & Kummel 35.1 18. Needham, Louis & Brorby 35 19. Campbell-Ewald 34 20. D'Arcy 31.2 21. Campbell-Mithun 25 Cunningham & Walsh 25 237 Ogilvy, Benson & Mather Inc. 24.7 24. Maxon 23 Wade 23 26. Gardner 22 27. Doyle Dane Bernbach 21.4 28. Erwin Wasey, Ruthrauff & Ryan Inc. 20.3 29. Post-Keyes-Gardner 19.5 30. Doherty, Clifford, Steers & Shenfield Inc. 19 31. Tatham-Laird 18.4 32. Fuller & Smith & Ross 17 33. Papert, Koenig, Lois 16.24 34. MacManus, John & Adams 14.8 35. W. B. Doner 13.6 36. McCann-Marschalk 13.4 37. Geyer, Morey, Ballard 13.18 38. North Advertising 12.9 39. Grant 12.5 Parkson 12.5 41. D. P. Brother 12.2 42. Kastor, Hilton, Chesley, Clifford & Atherton 12 43. Donahue & Coe 11.5 44. Lawrence C. Gumbinner 11 45. Edward Weiss 10.7 46. Fletcher Richards, Calkins & Holden 10.6 47. Guild, Bascom & Bonfigli 10.1 48. Warwick & Legler Inc. 9.3 49. Clinton E. Frank 9 50. Honig-Cooper & Harrington 8.95 NOTE: For top 50 rankings of former years see BROADCASTING Yearbook. 28 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 AND THEIR 1963 RADIO-TV BILLINGS Broadcast Share of Broadcast Agency's Billing Total TV TV Network TV Spot Total Radio Radio Network Radio Spot Total Billing Change ($) From 1962 $145 $113 $32 $15 $3.5 $11 5 %px X. J 52% 4-27 1 119.8 86.7 33.1 7 -< 2 3 £. • J 5 56 7% JU. / /o -1-12 1 2 108.15 51 79 56 36 JU. JU 5 69 5 fiQ 7Q 7% — 1 15 — X.J. J 3 86 51 35 18.5 2 16.5 43 5% HJ.J /O 4-4 5 4 79 54 25 15.5 1.5 14 55% JJ /O 4-28 2 n^<-o. t. 5 88.4 58.4 30 3.6 2.2 1.4 76% / O /O 4- 8 6 OR O OJ. J 51 1 34 2 4 9 1 2 3 7 J . / uo /o — 8 3 — O.J 7 7Q 44 HH 35 2 6 1 3 X.J 1 3 X.J 74% 4-in fi 0 0 75 / j 45 HJ 30 5 J V.L.J 4 75 H. / J 7?% / J /o 4- 5 1 J q 62 54 3 14 XH 9 C 12 ou /o 4- 4 T H m 1 u 65 73 50 9 14 83 5.16 0 28 U. t-O 4 88 t.uU 56 93% 4-13 fi 11 1 1 62 45 H J 17 X / 5 3 J.J 0 9 U..7 4 4 H.H 54 ^% JH. J /O -I- fi 8 u.o 1 £ 46 5 21 25.5 20.5 2 5 18 XO 41 % HI /O 4- 2 1 O 54 fi JH.U 35 J J 19 6 X J . KJ 9 8 Q ft J.O 72 8% 4-lfi fi H- XU.U 14 22 20 1 1 X Cm fin% uu /o 4- 5 r J 15 37 J / 24 t-H 13 5.5 0 7 4 8 H.O 5n% JU /o — 4 — H 1R jt.. j 20 12 3 2 8 2 8 fi7% u / /o 1 nq H- U.Z7 17 1 1 tH.J 18 75 5 75 in 5 A R H.J fi U fi5% OJ /o 4-1 1 1 fi 1 0 £ / . j 22 5 5 J.J U.J H.J 0 L\ JJ /o 1 O -r ^ 1Q 8 5 O.J 1 3 5 X J. J Q ? J.C U.t. Q .? 3L. /O 0 — 0 iv 23 £. J 13 10 c 0 5 U.J 1 R X.J 48% HO /O 3 fi — J.U 21 on £.u in in R J c: j JJ /o i_ 0 + t 21 £. X 8 1 O. X 12 9 3 7 J. / n fi J.X 45 7% HJ./ /O 1 1 id 22 CL. 20 c 1 X n ?fi U . £_U n 74 U. / H Dj /o l n 0,5 22 5 15 2 1J.L 7 3 n 5 U.J 77% / / /o 1 9 16 xu 3 7 12 3 fi u n 7 u. / J.J 44 2% 1 + J- 9R 18 2 6 4 U.H 11 8 X X .0 3 2 n l U. X 3 1 J. X 2Q 1 % LJ.l /O 4- 5 1 -+■ J.l 97 L 1 16 3 12 4 3 H.J A *7 1 X 1 J "^7% J/ /o j- n 4 T U.H 9fl 16.5 7 9 5 J. J 1 J U.J 2 5 fi2 5% U£.J /o 8 3 -r o.j 90 16 7 XU. / H 1 2 7 J 0 R u.o 1 5 1 . j 71 % / 1 /o n 7 — u. / ou 17 8 8 8 Q n fi u.u n fi U.U fi4 5% OH. J /o -+- ^.0 11 0 1 15.2 11 8 3 4 J.H 1 R x.o U.J 1 "3 28% L.O /O ■+" H.O 19 16 12 A U.c-H 0 1 U. X n 14 U. ±H 7n 4% / U.H /o L 71 + /.I 11 Jo 11 2 10 X \J 1 2 3 fi J.U X.£ 2 4 £.H 2^% iJ /o 7 1 + 1.1 Id 8.5 i •J J.J J. X u.£ 4 Q H.J OU /o 8 6 o.u 3 5 J.J 5 1 J. X 4 8 H.O U.£ 4 fi H.U "^5% JJ /o 1C 1f) 34 XU. JH 5 69 4 65 2 84 .OH X .uo 1 7fi ±. / u 2fi Q% _l n 58 -f- U.Jo 17 J/ 12 7 8 6 4 1 H. X 0 2 U.t. n 1 U. X n 1 fi7% 0/ /o -+" J. JU IS Jo 9 3 2 7 3 / • J 3 2 0 4 U.H 2 8 4n% HU /o l n 5 "T" U.J 10 J3 12.5 11 9 0 6 u. u 83% OJ /o 9 8 7 0./ 0 C O.J n 2 3 5 O.J 1 1 Z.J JJ /o 1 1 + 1 >l 1 10 3 7 2 2 55% + 1 42 10 5.5 4.5 1.5 0.25 1.25 32.5% - 0.4 43 7.3 5.1 2.2 3.7 3.7 47% - 1.5 44 9.7 5.5 4.2 1 0.5 0.5 52% + 0.7 45 6.6 1.8 4.8 4 4 34% * 46 9 5.2 3.8 1.1 1.1 55.7% - 3 47 5 4.7 0.3 4.3 3.4 0.9 40% + 0.6 48 8.3 5.1 3.2 0.7 0.2 0.5 44.8% - 1.2 49 7.1 7.1 1.85 0.15 1.7 54% * 50 * Agency was not listed in top 50 last year. BROADCASTING, November 18, 1963 29 1963 TOP 50 BROADCAST AGENCIES continued CBS-TV's The Defenders and The Nurses and NBC-TV's Eleventh Hour; Colgate-Palmolive in ABC-TV shows Arrest and Trial, Breaking Point, Com- bat, 77 Sunset Strip; NBC-TV's Dr. Kildare and Eleventh Hour and CBS- TV's Jackie Gleason. Other network TV clients of Bates are American Chicle, Carter Products, Louis Marx, Mobil Oil, Standard Brands, Warner- Lambert and Waterman-Bic Pen Corp. Major accounts in spot TV: Ameri- can Chicle, American Home Products, American Sugar, Brown & Williamson, Carter Products, Colgate-Palmolive, Continental Baking, International Latex, Mobil Oil, Scott Paper and Standard Brands. Bates places no network radio busi- ness but has American Home Products, Brown & Williamson, Continental Bak- ing and National Biscuit Corp. in spot radio. BBDO: Combined TV - radio billing $104.5 million; $86 million in television ($51 million in network, $35 million in spot); $18.5 million in radio ($2 mil- lion in network, $16.5 million in spot); TV-radio share of overall billing: 43.5%. During 1963 BBDO added almost $5 million in business, traceable mainly to increased client spending in radio- TV. The agency had an "up" and "down" year in account switches, losing the $5 million VO-5 shampoo last spring but acquiring the $12 million Herbert Tareyton & Dual Filter Tarey- ton business last August. Major network TV accounts include duPont on Show of the Week on NBC- TV; Armstrong Cork Co. on CBS-TV's Danny Kaye Show; Campbell Soup on ABC-TV's Donna Reed Show and CBS- TV's Lassie, and Lever Brothers on ABC-TV's Burke's Law. Its active network radio accounts are Rexall Drug, the Dodge Division of Chrysler Corp., Bromo-Seltzer, Camp- bell Soup, Pepsi-Cola, duPont and Lucky Strike cigarettes. Spot TV and radio spenders in the BBDO fold include Lever Brothers, du- Pont, New York Telephone, Pepsi-Cola, Schaefer Beer, Air France, Consolidated Edison Co. and Sheraton Hotels. Benton & Bowles: Combined TV-radio billing $92 million; $88.4 million in television ($58.4 million in network, $30 million in spot); $3.6 million in radio ($2.2 million in network, $1.4 million in spot); TV-radio share of overall billing: 76%. Benton & Bowles increased its billing in radio-TV by $8 million this year, the bulk of the boost in network TV. The agency thus followed a trend discernible at several other majors in the top 50. As usual, B & B's mainstay spenders in broadcast are General Foods, Procter & Gamble, Philip Morris, S. C. John- son, and this year, Texaco. The break- out: GFs' block on CBS-TV (Danny Thomas, Andy Griffith, Phil Silvers, Lucy Show and Jack Benny); P & G's Dick Van Dyke, Petticoat Junction, Route 66, Hitchcock, Twilight Zone and Judy Garland, all CBS-TV and Grindl on NBC-TV; Philip Morris's East Side /West Side, Perry Mason, Hitchcock, Red Skelton, Jackie Gleason, all CBS-TV; S. C. Johnson's Skelton and Garry Moore; Texaco's sports. In spot TV, it's P&G, GF, Philip Morris, Beech Nut — a $7-8 million ac- count gain in television this year — Squibb and Norwich Pharmacal. Philip Morris and Texaco are both in spot and network radio. D. P. Brother: Combined TV-radio billing $12.2 million; $8.7 million in television ($8.5 million in network, $200,000 in spot); $3.5 million in radio ($1 million in network, $2.5 million in spot); TV-radio share of overall billing: 33%. D. P. Brother is up slightly in its total billing, and its radio-TV figure in- creased about $1 million over 1962. General Motors is the major client at the agency, principally Oldsmobile, which is on Garry Moore and Miss America Pageant on CBS-TV and is a major spot TV advertiser. A. C. Spark Plug (division of GM) is on Travels of Jaimie McPheeters on ABC-TV. These accounts plus GM's Guardian Maintenance and Harrison Radiator are in spot radio, and on network radio, Oldsmobile sponsors Lowell Thomas (CBS) and Chet Huntley (NBC). Leo Burnett Co.: Combined TV-radio billing $90.2 million; $85.3 million in television ($51.1 million in network, $34.2 million in spot); $4.9 million in radio ($1.2 million in network, $3.7 million in spot); TV-radio share of overall billing: 68%. Leo Burnett's billings this year showed an estimated $8.3 million drop. Leonard S. Matthews, Burnett execu- tive vice president, offered this ex- planation: "This drop in billings for the most part is the result of our loss in late 1962 of the Chrysler Corp.'s corporate account. In addition, there has been in some areas the usual billing shrink- age between years. In our case, how- ever, this shrinkage has been offset by increased expenditures by many clients and the acquisition of new accounts." Burnett's network TV billings sus- tained the loss, taking an $8.1 million tumble, and moving the agency down to seventh place from number five posi- tion which it occupied last year. Bur- nett's share of billings going into broad- cast dropped approximately 0.66% . From 1961 to 1962 the agency's total TV expenditures had climbed nearly $24 million. Burnett clients are involved in 34 10-year track record of 1963's top 10 agencies Billings in millions of dollars. Figures in parentheses ( ) indicate rank. 1963 1962 1961 1960 1959 1958 1957 1956 1955 1954 JWT $160 ( 1) $133 ( 1) $125 ( 1) $126 ( 1) $124.5 ( 1) $113.5 ( 1) $ 92 ( 3) $70 ( 4) $58 ( 4) $50 ( 3) Y&R 127.1 ( 2) *115 ( 2) 95.7 ( 4) 106 ( 2) 102.5 ( 3) 95.2 ( 3) 100 ( 2) 82 ( 1) 72 ( 1) 60 ( 1) Ted Bates 113.84 ( 3) *115 ( 2) 117.5 ( 2) 105 ( 3) 95 ( 4) 84 ( 5) 76.5 ( 5) 55 ( 5) 37 ( 8) 27.5 (10) BBDO 104.5 ( 4) * 100 ( 4) 100.8 ( 3) 91.5 ( 5) 88 ( 5) 88 ( 4) 85 ( 4) 80 ( 2) 60 ( 2) 59 ( 2) M-E 94.5 ( 5) 66.3(10) t91.9( 5) tl05 ( 3) f 108 ( 2) tl02 ( 2) t!03 ( 1) t76.4 ( 3) t60 ( 2) t46 ( 4) B&B 92 ( 6) 84 ( 6) 83 ( 6) 80.5 ( 6) 75.9 ( 6) 66.5 ( 6) 54.5 ( 6) 53.8 ( 6) 39 ( 6) 29.2 ( 8) Leo Burnett 90.2 ( 7) *98.5 ( 5) 75.6 ( 7) 65.6 ( 7) 58.6 ( 7) 54.3 ( 7) 49 ( 7) 43 ( 7) 42.1 ( 5) 33.3 ( 6) Compton Adv 81.6 ( 8) 71 ( 9) 58.6(11) 50 (11) 43.9(11) 47.25 ( 9) 42 ( 9) 31.9 (12) 25.5 (12) 22.3 (12) D-F-S 80 ( 9) 75 ( 7) 69.4 ( 8) 62.4 ( 8) 58 ( 8) 48.7 ( 8) 47 ( 8) 37.5 ( 9) 30 (10) 28.5 ( 9) William Esty 76 (10) 72 ( 8) 60 (10) 56.25(10) 41.5(13) 39 (12) 32 (10) 40 ( 8) 39 ( 6) 31 ( 7) * 1962 figure for Y&R was re-adjusted by Y&R. Old figure put Y&R in fifth place. Adjusted figure places it in second place tie with Ted Bates and drops BBDO and Leo Burnett to four and fifth places respectively. t Includes billings of McCann-Marschalk, which are listed separately in 1962 and 1963. 30 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 Group effort makes a difference! A nation was built on the principle that "in union there is strength." The principle is no less applicable in broadcasting today. As a group, the five CBS Owned television stations are able to accom- plish undertakings far beyond the abilities and resources of one station. Item: to produce annually a reper- toire workshop series providing five- market exposure and opportunity for promising creative and performing talent. Item: to conduct an annual international program exchange, allowing viewers to see the best tel- evision foreign broadcasters have to offer, and foreign viewers to see pro- grams typical of American culture. Item: to operate a Washington News Bureau for regional-interest coverage above and beyond the service of CBS News. Item: to marshal together the very best programming brains in the five cities to work for a common cause— better local programming. The fruits of such group achieve- ment provide ample reason why each of the CBS Owned stations is held in such high regard in its community. CBS TELEVISION STATIONS ® A Division of Columbia Broadcasting System. Inc.. operating wcbs-tv New York, knxt Los Angeles, wbbm-tv Chicago, wcau-tv Philadelphia, kmox-tv St. Louis 1963 TOP 50 BROADCAST AGENCIES continued network television shows: 18 on ABC- TV, 10 on NBC-TV and six on CBS- TV. Major network TV clients: Kel- logg, Philip Morris, Allstate, Green Giant, Pillsbury, Procter & Gamble and Schlitz. Burnett has all of these in spot TV as well as Brown Shoe, Camp- bell Soup, Hoover, Parker Pen, Pfizer, Pure Oil, Sunkist, Swift, Vick Chemi- cal and others. The agency's billings in radio fell by an estimated $500,000 to $4.9 mil- lion. Spot radio clients: Allstate, Camp- bell, Green Giant, Kellogg, Philip Mor- ris, Pillsbury, Pfizer, Procter & Gam- ble, Schlitz, Star-Kist, Sunkist, Com- monwealth Edison and Pure Oil. Burnett gained Vick Chemical bill- ings during the year. Campbell-Ewald Co.: Combined TV- radio billing $34 million; $27.5 million in television ($22 million in network, $5.5 million in spot); $6.5 million in radio ($4.5 million in network, $2 mil- lion in spot); TV-radio share of overall billing: 33%. Campbell-Ewald has upped its broad- cast billing $2 million. As a bulwark agency for General Motors — principal- ly Chevrolet and also GM institutional, Delco division, United Motors Service division, GM Acceptance Corp. — Campbell-Ewald's billing reflects the giant corporation's involvement with radio and TV. Most of the broadcast placement is in network TV, the agen- cy billing $1 million more in that area than a year ago (Chevrolet has all of Bonanza on NBC-TV, some of Route 66 on CBS-TV). Most of the network is GM advertising, as is true in spot TV but with the addition of Firestone Tire & Rubber, Florida Citrus Com- mission and Florist Telegraph Delivery Association. These same advertisers use radio, except for Firestone and ad- ditionally Detroit Edison, GM Accept- ance, Gump's, Swissair Transport. Campbell-Mithun: Combined TV-radio billing $25 million; $23 million in tele- vision ($13 million in network, $10 million in spot); $2 million in radio ($500,000 in network, $1.5 million in spot); TV-radio share of overall bill- ing: 48%. C-M's billings in broadcast fell an estimated $3.6 million from the 1962 level concurrent with a 4% drop-off in the agency's share of total billing de- voted to TV-radio. The C-M billing decline halted an upward trend in the agency's radio-TV buying which had grown approximately $9.6 million between 1961 and 1962. C-M has the following clients in net- work and spot TV and in spot radio: Pillsbury. Hamms, Northwest Orient Airlines, Top Value Stamps and Wilson 32 (BROADCAST ADVERTISING) Sporting Goods. Compton Advertising: Combined TV- radio billing $81.6 million; $79 million in television ($44 million in network, $35 million in spot); $2.6 million in radio ($1.3 million in network, $1.3 million in spot); TV-radio share of overall billing: 74%. Expanded participation by Compton clients during 1963 added slightly more than $10 million in the broadcast area as the TV-radio share moved upward Recruitment important An advertising agency is billing and it is people, and J. Walter Thompson Co. which ranks up high in the rarified area both in world- wide and in broadcast billings, em- ploys thousands of people. The more billing it handles, the more people it must employ. JWT has to approach this fact in several ways — one important ap- proach entails recruitment of poten- tial advertising men and women from schools. A comprehensive descrip- tion of JWT's practice is detailed by Alexander H. Gunn, a Thompson senior vice president in the Chicago office, in his Monday Memo pub- lished in this issue (see page 22). Robert W. Hawes, a vice president and director of personnel at JWT in New York, said last week that the recruitment program has had a "tre- mendous" effect and if the agency should have an "opportunity" to ex- tend the program, it probably will do so. to 74% as against 70% in 1962. Tele- vision claimed the lion's share of the increase — more than $8 million — but radio benefited too with a jump of more than $2 million. Procter & Gamble and Alberto-Cul- ver are the agency's "multi-millionaire" accounts, investing on a large number of daytime and nighttime shows. P&G participates on ABC-TV's Outer Limits and Amos Burke and NBC-TV's Petti- coat Junction and Alberto-Culver on ABC-TV's Jaimie McPheeters and CBS- TV's Gunsmoke. Other network TV advertisers are American Dairy Asso- ciation, Hotpoint Division of General Electric and Quaker Oats. Heavy spot radio-TV investors in the Compton camp during 1963 were P&G, Alberto-Culver, Schick Safety Razor, American Dairy Association, and Qua- ker Oats. Cunningham & Walsh: Combined TV- radio billing $25 million; $20 million in television ($10 million in network, $10 milllion in spot); $5 million in radio (all spot); TV-radio share of overall billing: 55%. Broadcast billing at Cunningham & Walsh, on the decline in the past few years, particularly after the loss of the Texaco account, bottomed out in 1963 and began to climb. Estimates place this year's radio-TV billing at about $2 million above the 1962 total. The $2 million increase shows up in network TV. Network TV clients of C&W include Andrew Jergens {Eleventh Hour, Satur- day Night at the Movies and Monday Night at the Movies on NBC-TV; ABC-TV's 77 Sunset Strip and five day- time shows — four on NBC-TV and one, ABC-TV), Glenbrook Laboratories (four NBC-TV daytime shows) and Boyle-Midway Div. of American Home Products (scattered on all networks). In spot television C&W has J. A. Folger & Co., Andrew Jergens, Boyle- Midway and Glenbrook Laboratories. Spot radio accounts are J. A. Folger and Sunshine Biscuits. Dancer-Fitzgerald-Sample: Combined TV-radio billing $80 million; $75 mil- lion in television ($45 million in net- work, $30 million in spot); $5 million in radio ($250,000 in network, $4.75 million in spot); TV-radio share of overall billing: 73%. D-F-S's combined broadcast billings climbed $5 million over the 1962 level, the agency gaining one major account — Noxzema — during 1963, but losing the U. S. Army (recruiting services) billings estimated at $1,150,000. Dancer's major orders for nighttime network TV come from Sterling Drug (Perry Mason on CBS-TV, Lieutenant, Monday Night at the Movies and Dr. Kildare on NBC-TV and ABC-TV's Patty Duke Show) and General Mills (Judy Garland on CBS-TV, NBC-TV's International Showtime and Mr. Novak and ABC-TV's Patty Duke Show). Dancer's heavy daytime users include General Mills and Sterling in addition to Frito-Lay, Frigidaire and Procter & Gamble. Major spot TV business placed by Dancer is for Peter Paul Inc., Falstaff Brewing, Simoniz, Gen- eral Mills, Procter & Gamble and Sterl- ing Drug. Sterling is also the agency's major spot radio account. D'Arcy Advertising: Combined TV- radio billing $31.2 million; $22 million in television ($8.5 million in network, $13.5 million in spot); $9.2 million in radio ($200,000 in network, $9 million in spot); TV-radio share of overall billing: 32%. D'Arcy's estimated broadcast billing dropped by almost $8 million, although its overall billing climbed. Among the clients active in network BROADCASTING, November 18, 1963 News makes a difference! On the CBS Owned stations, the news is good . . . and there's more of it! For one thing, there's the vastly- expanded news schedule on the CBS Television Network— world and na- tional news covered in depth each morning, afternoon and evening by such CBS News "names" as Cronkite. Reasoner.Wallace.Sevareid, Edwards. Local news reporting has also been stepped-up sharply, thanks to aug- mented local staffs, increased cover- age of state capitals, and the stations' own Washington News Bureau for special reports from the national capi- tal.Bear in mind. too. that the local cor- respondents—newsmen like Robert Trout in New York, Fahey Flynn in Chicago, Jerry Dunphy in Los An- geles, John Facenda in Philadelphia, Spencer Allen in St. Louis— are as big locally as Cronkite is nationally. Today more than ever before, there's a big difference in news be- tween the CBS Owned stations and their competition. This is one— just one— of the reasons why a CBS Owned television station has very special standing in the community it serves. CBS TELEVISION STATIONS ® of Columbia Broadcasting System, Inc., operating wcbs-tv New York, knxt Los Angeles, wbbm-tv Chicago, wcau-tv Philadelphia, kmox-tv St. Louis 1963 TOP 50 BROADCAST AGENCIES continued TV arc Studcbaker-Packard on CBS- TV's Mr. Ed and Colgate-Palmolive on NBC-TV's Harry's Girls. Advertisers which bought time on daytime network TV were Colgate-Palmolive, Gerber Baby Foods and American Oil Co. The network advertisers also were spot radio-TV buyers. Other spot pur- chases on the D'Arcy roster were Royal Crown Cola, General Tire, Laclede Gas and Plaid Stamps. Doherty, Clifford, Steers & Shenfield Inc.: Combined TV-radio billing $19 million; $16.7 million in television ($4 million in network, $12.7 million in spot); $2.3 million in radio ($800,000 in network, $1.5 million in spot); TV- radio share of overall billing: 71%. Broadcast billing at DCSS declined slightly with spot TV accounting for a loss of $400,000 and spot radio drop- ping $500,000. Network TV and radio were both up $ 1 00,000. Spot TV clients included Eastman Chemical, Sucrets and Vitalis. Vitalis is also a heavy network TV user spon- soring a total of eight sports programs. Also using network TV: 4-Way, Price Is Right, Queen for a Day, Trail Mas- ter, and Who Do You Trust? Ipana, Love of Life, Password, Pete & Gladys, and Secret Storm. Jax Beer and Mueller's Macaroni are spot radio accounts. Network radio clients include Mum and Narragansett Beer. Ammens uses both spot and net- work radio. DCSS has not completed broadcast plans for its new accounts: Borden's Danish Margarine and Kava Coffee; Italian Line; Manhattan Shirts; Pet Milk, and Bristol-Myers's Softique. Donahue & Coe: Combined TV-radio billing $11.5 million; $10 million in television) $5.5 million in network, $4.5 million in spot); $1.5 million in radio ($250,000 in network, $1.25 million in spot); TV-radio share of overall billing: 32.5%. Donahue & Coe's broadcast billing fell $500,000 following a $100,000 decline from 1961 to 1962. Meanwhile the broadcast share dropped from an estimated 35% last year to 32.5% for 1963. The loss could be attributed mainly to a decline in spot radio place- ment. Major spot TV accounts in 1963 in- cluded Bankers Trust Co., with a heavy budget in New York City, and Broxodent (division of Squibb). Those accounts using network TV were Dr. Scholl's, in several daytime NBC shows and Kiwi Polish Co. in CBS Reports. Spot radio accounts are MGM, River Brand Rice, U. S. Tobacco Co. and Lydia Pinkham. Dr. Scholl's is a net- work radio user. Donahue & Coe is scheduled to merge with Ellington & Co., New York, on Jan. 1 (see story below) . W. B. Doner: Combined TV-radio billing $13.6 million; $8.5 million in television ($3 million in network, $5.5 million in spot); $5.1 million in radio ($200,- 000 in network, $4.9 million in spot); TV-radio share of overall billing: 80%. Doner's overall broadcast billing figure stayed the same in 1963 with budgets shifting from network TV to spot. Major accounts using spot TV were Atlantic Brewing, National Brew- ing Hubley Toys and Henri's Food Products. Hubley was the agency's only network TV user. Dial Finance Co. and Turtle Wax use spot radio as do Atlantic Brewing, National Brewing and Henri's Food Products. Doyle Dane Bernbach: Combined TV- radio billing $21.4 million; $18.2 mil- lion in television ($6.4 million in net- work, $11.8 million in spot); $3.2 mil- lion in radio ($100,000 in network, $3.1 million in spot); TV-radio share of total billing: 29.1%. DDB's combined billing continued to rise this year: $5.1 million over 1962. Spot TV clients include Jamaica Tour- ist Bureau (a newly acquired account). Colombian Coffee, Dreyfus, Thorn Mc- An, Volkswagen, Crown Zellerbach, Rival Packing, 5-Day Laboratories, General Mills and West End Brewing Co. Clairol and Chemstrand use both network and spot TV. Network TV advertisers include Polaroid with several participations on the networks, Chicopee Mills partici- pating in several daytime NBC shows, General Mills a heavy sponsor in vari- ous NBC and CBS daytime and prime time programs and Cracker Jack with sponsorship in NBC-TV's Tonight. Spot radio clients: Thorn McAn, American Airlines, Sick's Rainier Brew- ing, West End Brewing, Import Motors and Brundage Motors. Erwin Wasey, Ruthrauff & Ryan: Com- bined TV-radio billing $20.3 million; $16.3 million in television ($12 million in network, $4.3 million in spot); $4 million in radio ($1 million in network, $3 million in spot); TV-radio share of overall billing: 37%. Radio-TV business at EWR&R rose slightly in 1963 as old-line accounts raised their investments in radio. The biggest spurt was in spot radio which climbed to $3 million from $2.4 million in 1962. The Carnation Co. continued as EWR&R's pace-setting account with participations in such network shows as The Virginian, To Tell the Truth, House Party, Password, As the World Turns and Monday Night at the Movies. Other network TV advertisers were Van Camp Sea Food Co. on Con- centration; Revere Camera Co. on To- night and A. E. Stanley Mfg. Co. on various daytime shows including Your First Impression and Play Your Hunch. Network radio business was placed for the Wynn Oil Co. and Devoe & Reynolds Co. Spot TV-radio buyers included United California Bank, Car- nation, Frito-Lay Inc., Texas State Op- tical Co. and Gulf Oil Corp. William Esty Co.: Combined TV-radio billing $76 million; $62 million in tele- vision ($54 million in network, $8 mil- lion in spot); $14 million in radio ($2 million in network, $12 million in spot); TV-radio share of overall billing: 80%. Esty's broadcast billing climbed an estimated $4 million over the 1962 figure. Spot TV gained $2 million and spot radio a like amount. The agency's broadcast allocation remained at 80% of total billings. Heavy network TV accounts: R. J. Reynolds Tobacco (Saturday Night at Donahue & Coe-Ellington An agreement to merge Donahue & Coe, New York, with Ellington & Co., New York, effective Jan. I, 1964, was disclosed last week. The merged operation will have total billings of approximately $50 mil- lion. No decision has been made on a new name. D&C billing is estimated in the neighborhood of $30 million, of which approximately $11.5 million is in the broadcast media. Ellington bills approximately $20 million with accounts largely in the printed me- dia. merger Jan. 1 The merger is said to be the third largest in agency history, ranking behind Interpublic's recent acquisi- tion of Erwin Wasey, Ruthrauff & Ryan, and in 1958 Erwin Wasey's consolidation with Ruthrauff & Ryan. Donahue & Coe had a change in its fiscal set-up recently when E. J. Churchill, board chairman, sold a substantial interest in the agency to a group of executives including Don E. West, president, and Walter Weir, chairman of the executive commit- tee. 34 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 Prime time makes a difference! On the CBS Owned stations, prime time is truly prime. Never been better! No need to point out that the CBS Television Network program line-up is stronger than ever. (How can you miss with Gleason, Silvers, Moore, Skelton, Ball, Van Dyke, Thomas, Kaye, Hitchcock, Sullivan, Griffith, Burr, "Beverly Hillbillies," "Nurses," "Candid Camera," "Gunsmoke"and so on?) Complementing this fantastic network array, the stations provide many locally-produced evening pro- grams ranging from award-winning documentaries to symphonic concerts to full-length performances of Shake- speare.Whatever is of special interest to members of the local community. A big difference in prime time? Ask the millionsof New Yorkers, Southern Californians, Chicagoans, Philadel- phians and St. Louisans who consis- tently look on their CBS Owned tele- vision station as their prime source of entertainment and information and news, year after year after year! CBS TELEVISION STATIONS ® A Division of Columbia Broadcasting System, Inc., operating wcbs-tv New York, knxt Los Angeles, wbbm-tv Chicago, wcau-tv Philadelphia, kmox-tv St. Louis 1963 TOP 50 BROADCAST AGENCIES continued the Movies, and Huntley Brinkley Re- port on NBC-TV; Glynis, Garry Moore and Beverly Hillbillies on CBS-TV and ABC-TV's Wagon Train and 77 Sunset Strip; American Home Products (pre- dominantly in CBS-TV evening pro- grams); Chesebrough Ponds (CBS-TV daytime programs and scattered even- ing minutes); Union Carbide (NBC- TV's Saturday and Monday Night at the Movies, Eleventh Hour; ABC-TV's AFL Football, Arrest & Trial, Combat, Burke s Law and 77 Sunset Strip; CBS- TV's The Great Adventure, Alfred Hitchcock Hour and CBS Reports) ; Ballantine (Jerry Lewis and Jimmy Dean on ABC-TV and sports pro- grams). Other network TV clients are Sun Oil, Pacquin Inc. and Thomas Leeming. In spot television: R. J. Reynolds, American Home Products, Sun Oil, Chesebrough Ponds, Ballantine, Col- gate-Palmolive, Union Carbide, Charles Pfizer and Kimberly-Clark. Spot radio accounts at Esty include R. J. Reyn- olds, Ballantine, Union Carbide and American Home Products. Network radio is placed for R. J. Reynolds and Sun Oil. Fletcher Richards, Calkins & Holden: Combined TV-radio billing $10.6 mil- lion; $6.6 million in television ($1.8 million in network, $4.8 million in spot); $4 million in radio (all spot); TV-radio share of overall billing: 34%. Eastern Air Lines's major broadcast use has helped push up Fletcher Rich- ards*s radio-TV billing to a new level, and the agency back into the top 50 listing. FRC&K in 1962 was in the $7 million area — just under the cut off point that year. Eastern is in network TV (Tonight and Today on NBC-TV) as well as in spot TV and spot radio. Other network TV advertisers include A-l steak sauce (daytime schedule), U. S. Keds (ABC- TV's Ozzie & Harriet and Leave It to Beaver), and Maypo in Saturday day- time programs. These advertisers also are in spot TV as are Cinzano ver- mouth, Hublein (A-l and Maypo), J. P. Stevens and Folger's Coffee. Ra- dio advertisers also include Cinzano, Stevens and Folger's. Though Fletcher Richard's billing is at a substantial level, its future is as yet undetermined. Eastern Air Lines has invited bids from agencies, and its California operations have been ac- quired by Campbell-Ewald (see story below). Glamorene will be in broadcast in the future. Foote, Cone & Belding: Combined TV- radio billing $70.89 million; $65.73 mil- lion in television ($50.9 million in net- work, $14.83 million in spot); $5.16 million in radio ($280,000 in network, $4.88 million in spot); TV-radio share of overall billing: 56.93%. FC&B, now a public company, re- ported total agency billings for six months ended June 30, 1963, of $76.9 million, and it is estimated that the agency will bill $150 million in domes- tic and foreign business for the full year, up approximately $15 million from $135,274,370 for 1962; the latter total quoted in an agency prospectus. The broadcast billing estimate for FC&B readjusted for new business (Kitchens of Sara Lee, S&W Fine Foods, Lanvin Perfumes and Wander Co.), shows a 3% gain in broadcast share of overall billings and data now available from the agency as a public company, shows a substantial gain of $13.59 million over the 1962 level of $57.3 million. A further gain in this area for the agency will be made Jan. 1, when Liebmann Breweries (Rhein- gold beer) with a broadcast budget esti- mated at $2.5 million moves to FC&B. Heaviest network TV clients at FC&B are Clairol (Wagon Train, Fugi- tive and Farmer's Daughter on ABC- TV), Menley & James (Wagon Train, Campbell-Ewald adds Richards West Coast accounts Campbell-Ewald Co., Detroit- based agency giant which several weeks ago bought Chicago's Hill, Rogers, Mason & Scott, last week announced it has acquired all of the California operations of New York's Fletcher Richards, Calkins & Holden effective January 1 (Broadcasting, Oct. 28). A total of 22 new accounts are added to Campbell-Ewald whose cur- rent billings already top $100 mil- lion. One-third are in broadcast (see story page 27). Thomas B. Adams, Campbell- Ewald president, said the negotia- tions have been underway for months and were completed last week. "The new West Coast division of Camp- bell-Ewald will be a complete and wholly integrated agency operation staffed by more than 80 advertising experts," he said. Campbell-Ewald already has of- fices in Hollywood and San Fran- cisco and after the new acquisition "there will be some consolidation of the offices" best suited to client needs, Mr. Adams said. Richards' California offices are in Los Angeles 3S (BROADCAST ADVERTISING) Mr. Francis and San Francisco too. King Harris, who has been in charge of Richards' western division, will become an executive vice presi- dent of Campbell-Ewald and take charge of all the agency's West Coast accounts. Richard C. Francis con- tinues as Campbell-Ewald vice presi- dent in charge of all Chevrolet ac- count activities in Hollywood and Southern California and Milburn Mr. Harris (Mel) Johnson also continues as vice president handling all Chevrolet ac- count activities in Pacific Coast re- gion. Among the Richards' accounts ac- quired by Campbell-Ewald are J. A. Folger & Co. (coffee), Spreckles Sugar Co., Morris Plan of California, carbonated beverage division of Cali- fornia Packing Corp., Tar-Gard Co. and Chirandelli Chocolate Co. BROADCASTING, November 18, 1963 Movies make a difference! Local audiences agree: movies are better than ever on the CBS Owned stations— where viewers are current- ly enjoying a bonanza of recent movie blockbusters never before seen on television in their areas. Thanks to newly-purchased packages of movies produced by the big Hollywood stu- dios and other important film cen- ters of the world, viewers are getting first-run-on-television action yarns, comedies, dramas and musicals. All- time box office champs like "On the Waterfront," "From Here to Eter- nity," "Dark at theTop of the Stairs," "The FBI Story." Hitchcock cliff- hangers, DeMille spectacles, John Ford westerns. And a star roster that runs the gamut of filmdom "names": from Ava to ZsaZsa, from Brando to Wayne. No wonder such feature film programs as "The Early Show" and "The Late Show" are long-run favor- ites with audiences in five markets. For sure, there's a big difference in the calibre of feature film pro- gramming! And no oneknows itbetter than the CBS Owned television sta- tions. Except, of course, the viewers. CBS TELEVISION STATIONS ® A Division of Columbia Broadcasting System. Inc., operating wcbs-tv New York, knxt Los Angeles, wbbm-tv Chicago, wcau-tv Philadelphia, kmox-tv St. Louis 1963 TOP 50 BROADCAST AGENCIES continued and Fugitive, CBS-TV's Judy Garland) and Lever Bros. (CBS-TVs Red Skel- ton, Bing Crosby specials) with Gen- eral Foods, Armour, Kimberly Clark, Hallmark, and S. C. Johnson also in the medium. FC&B places spot TV for General Foods, Lanvin, Menley & James, Im- perial (margarine) and TWA. The agency's major spot radio ac- counts are Savarin, Lanvin, Equitable Life and TWA. Clinton E. Frank Inc.: Combined TV- radio billing $9 million; $8.3 million in television ($5.1 million in network, $3.2 million in spot); $700,000 in ra- dio ($200,000 in network; $500,000 in spot); TV-radio share of overall billing: 44.8%. Clinton Frank's broadcast billing was off only a little more than $1 million from its 1962 level, but the share of total billing also was down from 50% last year to 44.8% this year. Biggest change: in network TV, the Frank agency dropped nearly $2 million as against last year's total, picked up, however, in spot TV and held steady in radio billing. Spot spenders in- cluded Allied Florists Association of Illinois, Continental Oil Co., Kemper Insurance Co., Toni Co., Wurlitzer, CVA Co. and Bosch Brewing. Kemper, Norge Sales Corp., Reynolds Metals, Toni and Wurlitzer are network TV billers. Radio: the florists, Bosch, Con- tinental, Curtiss Candy, Dean Milk, Kemper, O'Brien Paint and CVA, all spot; Wurlitzer and CVA in network. Fuller & Smith & Ross Inc.: Combined radio-TV billing $17 million; $15.2 million in television ($3.4 million in spot; $11.8 million in network), $1.8 million in radio ($1.3 million in spot; $500,000 in network); TV-radio share of overall billing: 28%. FSR's total broadcast billing was up $9.9 million this year traceable in part to the acquisition of several new ac- counts. New accounts using spot TV, for example, are Warner Lambert Pharmaceutical, National Oil Fuel In- stitute, Scuffy, Bon Ami and CIT Fi- nancial. Mystic Tape, another newly- acquired account, is a network TV user. Total TV billing jumped $5 million with spot TV increasing $1.8 million and network TV up $3.3 million over last year. Spot TV users include Mc- Culloch-Scott, Borden Co., Dymo In- dustries, Libbey Glass and Mellon Bank. Lestoil, Lehn & Fink, National Cotton Council and American Chicle Co. use both spot and network TV. Other network TV users are Alcoa, Coats & Clark, Williamson-Dickie and Skil Corp. Alcoa, Mellon Bank, Lehn & Fink, Patio Foods, Keystone Wire and Her- cules Powder Co. are spot radio ac- counts. Hires Root Beer uses both spot and network radio. Gardner Advertising: Combined TV- radio billing $22 million; $16 million in television (3.7 million in network, $12.3 million in spot); $6 million in radio ($700,000 in network, $5.3 mil- lion in spot) ; TV-radio share of over- all billing: 44.2% Gardner maintained its gradual Gardner expanding Growing boys and growing agencies need expanding elbow room. That's why St. Louis-based Gardner Advertising — annual bill- ings tripled in eight years — is ex- panding its New York headquar- ters. Now situated at 370 Lexington Avenue, Gardner will lease three floors in a new Manhattan build- ing at 90 Park Avenue. Gardner also has an option to acquire another floor in the building which is now under construction. The new offices should be ready for occupancy by April 1, 1964. In addition to St. Louis and New York, Gardner has offices in Hollywood, London and Milan, Italy. Total foreign and domestic bill- ings, reported to be $17 million in 1955, were over $53 million last year. Gardner put close to $22 mil- lion into broadcast this year. (See story page 27). growth in broadcast billings, raising its broadcast figure $1.25 million over the previous year while the agency's share of total billings going into the elec- tronic media jumped 2.7%. Although the agency's television billings dropped approximately $200,000, radio gained an estimated $1.57 million, more than offsetting the TV decline. Gardner places network TV orders for Ralston Purina Co. and Grove Lab- oratories. Spot television is placed for Anheuser-Busch, Ralston Purina Co., Pet Milk Co., Great Atlantic & Pacific Tea Co. and Sunray DX Oil. Spot radio accounts: Pet Milk, Great Atlantic & Pacific Tea, Anheuser-Busch and Sunray DX Oil. Anheuser-Busch is also in network radio. New accounts which are expected to strengthen Gardner's future broadcast figures are Whitman Candy and Ameri- can Tobacco. Geyer, Morey, Ballard Inc.: Combined TV-radio billing $13.18 million; $10.34 million in television ($5.69 million in network, $4.65 million in spot); $2.84 million in radio ($1.08 million in net- work, $1.76 million in spot); TV-radio share of overall billing: 26.9%. GMB's broadcast billings went up about $600,000 over the 1962 level, although the agency's share of total billings devoted to broadcast dropped from 28% to 26.9% in the same period. Major accounts of Geyer in network television are American Motors and Lehn & Fink. These customers are also in spot TV along with Sinclair Refining Co., B. T. Babbitt and Rambler Dealer Associations. GMB has each of these TV accounts in spot radio and Ameri- can Motors also in network radio. The agency resigned Max Factor during the year. GMB's gains in broadcast are attributed to increased TV-radio budgets of its clients — notably American Motors in co-sponsorship of the Danny Kaye Show — rather than to new clients mov- ing into broadcast. Grant Advertising: Combined TV-radio billings $12.5 million; $9.3 million in television ($2 million in network, $7.3 million in spot); $3.2 million in radio ($400,000 in network, $2.8 million in spot); TV-radio share of overall bill- ing: 40%. Grant's radio-TV billing gained ap- proximately $500,000 over the year. The agency's broadcast share maintain- ing its 1962 level of 40%. The broad- cast gain arrested a downward trend at Grant over the past several years. The agency's major client in spot television is Dr. Pepper, an account which also uses network TV. In spot radio Grant billed for Gordon Baking Co. and Chicagoland Dodge Dealers. Grey Advertising: Combined TV-radio billing $45 million; $42 million in tele- vision ($22 million in network, $20 million in spot); $3 million in radio ($1 million in network, $2 million in spot); TV-radio share of overall bill- ing: 60%. New accounts obtained by Grey dur- ing the year helped raise its broadcast billing by $5 million over the 1962 level. The agency acquired Ex-Lax and Grove Laboratories and portions of American Home Products, Bristol- Myers and Revlon, while dropping P&G's Lilt. Heavy network TV spenders in the Grey portfolio are P. Lorillard on vari- ous sports programs and daytime shows; Revlon on the Ed Sullivan Show; Ideal Toy Co. on Trailmaster, Rin Tin Tin and various other daytime programs; Knomark on Ed Sullivan Show and Block Drug, Revlon and Mennen, which are minute buyers on various 38 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 Community service makes a difference! As practiced by the CBS Owned sta- tions, community service extends far beyond the dimensions of the tele- vision screen. How far may be seen from just two examples. In cooperation with public schools and libraries, the stations prepare monthly lists of books relating to the content of noteworthy future pro- grams, and distribute them through schools and libraries, to encourage students to read more, and to make their television viewing beneficial to their studies. Now into its third year, this Television Reading Service is reaching an estimated 1.570.000 stu- dents through more than 2 1 00 public and parochial schools and libraries. Supplementing their broadcast political coverage, the stations pro- duce comprehensive illustrated local Election Guides which are distrib- uted en masse to local civic groups, schools and colleges before every major election. The American Herit- age Foundation has called this proj- ect."an outstanding contribution" to its campaign to get out the vote. Add such off-air activities to what's done on the air, and you begin to un- derstand why the five CBS Owned television stations are so highly es- teemed by local officials, by opinion leaders, by educators— as well as by viewers— in five major communities. CBS TELEVISION STATIONS ® A Division of Columbia Broadcasting System. Inc., operating wcbs-tv New York, k.nxt Los Angeles, wbbm-ty Chicago, wcal-tv Philadelphia, kmox-tv St. Louis work radio accounts, and the agency's spot radio clients included Dual Filter Tareyton, Sacramento Tomato Juice (Bercut-Richards Co.), Block Drug Co. and Ceribelli & Co. New accounts for the agency this year were Ceribelli & Co. (Brioschi), spot TV and radio; and Connecticut Mutual Life Insurance Co. Honig-Cooper & Harrington: Com- bined TV-radio billing $8.95 million; $7.1 million in television (all in spot); 1963 TOP 50 BROADCAST AGENCIES continued nighttime and daytime programs. Spot investors are Bristol-Myers, Greyhound Corp., Ideal Toy Co., Loril- lard, P&G, Revlon, Phillips-Van Heu- sen, Tidewater Oil Co., R. H. Macy & Co. and Ward Baking Co. Guild, Bascom & Bonfigli: Combined TV-radio billing $10.1 million; $9 mil- lion in television ($5.2 million in net- work, $3.8 million in spot); $1.1 mil- lion in radio (all in spot); TV-radio share of overall billing: 55.7%. GB&B's broadcast expenditures dropped by more than $4 million in 1963, though its overall billing ad- vanced by about $2 million. The dip in radio-TV is attributable to a sharp decline in the radio-TV share to 55.7% from 84% in 1962. Its major accounts in network TV are the Corn Products Division of Best Foods on Dennis The Menace, Red Skelton Show, Mr. Ed and the Flint- stones and the Ralston Purina Co. on the Danny Kaye Show, Glynis, Stump the Stars and Jackie Gleason Show. GB&B's advertisers in spot radio and television include the Carling Brewing Co. (Pacific Division), Clougherty Packing Co., Foremost Dairies, Pacific Northwest Bell Telephone Co., Ralston Purina, Corn Products, Mary Ellen's (Jams & Jellies) and Mothers Cookie Co. Lawrence C. Gumbinner Adv.: Com- bined TV-radio billing $1 1 million; $7.3 million in television ($2.2 million in spot, $5.1 million network); $3.7 mil- lion in radio (all spot); TV-radio share East east and west west Carl M. Post, president of the fast-growing Post-Keyes-Gardner, twitted both eastern and midwest- ern advertising practitioners last week about their respective pro- vincial concepts of the agency business — concepts long divided chiefly by the Hudson River. Speaking Tuesday before the Broadcast Advertising Club of Chicago about the long-term growth trends in the Great Lakes area and the hundreds of millions of billing dollars but a phone call or brief jet ride away, Mr. Post clinched his argument with a question: "Will New York be- come Chicago's largest suburb?" of total agency billing: 47' Gumbinner's broadcast billing de- clined more than $1 million in 1963. Broadcast billing in 1962 was 52% of the agency total contrasted to this year's lower share. Gumbinner, late this year, resigned its key American Tobacco Co. account. Network TV advertisers included: American Tobacco Co. for Dual Filter Tareyton cigarettes (Combat, Our Man Higgins, Going My Way, all on ABC- TV; Have Gun, Will Travel, and The Real McCoys, both on CBS-TV); Whitehall Laboratories (division of American Home Products Corp.) for Neet (daytime participations on ABC- TV; The Nurses, CBS-TV; Empire, NBC-TV); Chap Stick Co., a division of Morton Manufacturing Corp. (par- ticipations on NBC-TV's Today and Tonight shows). Gumbinner's spot TV clients includ- ed American Tobacco Co., Browne- Vintners Inc., Bourjois Inc., Block Drug Co. (Rem cough medicine) and Ceri- belli & Co. (Brioschi). Gumbinner this year dropped its net- 40 (BROADCAST ADVERTISING) $1.85 million in radio ($150,000 in network, $1.7 million in spot); TV- radio share of overall billing: 54%. This San Francisco-based agency, in 49th place two years ago, dropped off the top 50 list in 1962 but reappears this year. The agency has Clorox heavily in spot television with Thrifty Drug Stores, Signal Oil & Gas, United Vint- ners, C&H Sugar, Bubble Up and In- terstate Bakeries also active in the me- dium. Network radio is placed by HC&H for Farmer's Insurance Group, also an active spot radio client. Other spot radio users are American Beauty Macaroni and Levi Strauss. Kastor, Hilton, Chesley, Clifford & Atherton Inc.: Combined TV-radio billing $12 million; $10 million in tele- vision ($3 million in network, $7 mil- lion in spot); $2 million in radio (all spot); TV-radio share of overall bill- ing: 55%. Spot-heavy KHCCA is up $1 million in its broadcast billing. Though most of its billing in broadcasting comes from spot, the biggest gains this year were in network TV. Its impressive year in broadcast occured when it picked up $4.5 million in additional ra- dio-TV business largely as a result of new broadcast clients. These are among the current active advertisers, namely Norcliff Labs, Isodine Corp., American Industries, Maradel Products, E. R. Squibb and Tropicana Products. Added this year: the $500,000 Matye Bath Products. Leaving the agency: Vi Penta Zestabs and Dyna-Jets and Sauter Laboratories Posidrun cough syrup, all under the Hoffman-Laroche cor- porate banner, an account worth about $1.2 million. Kenyon & Eckhardt: Combined TV- radio billing $42.5 million; $37 million in television ($24 million in network, $13 million in spot); $5.5 million in radio ($700,000 in network, $4.8 mil- lion in spot); TV-radio share of overall billing: 50%. K&E's broadcast billing slumped $4 million from 1962 figure, largely be- cause of a cutback in network TV. Though spot TV and radio expendi- tures jumped substantially, these in- creases were not large enough to offset the decline in network TV. The hefty $13 million in spot TV was achieved through spending by such clients as Beecham Products Inc., Edward Dalton Co., R. T. French Co., Isodine Pharmacal Corp., Lincoln- Mercury Division of the Ford Motor Co. and Pabst Brewing Co. Many of these companies were active in spot radio, as were the Magnavox Co. and the Quaker State Oil Refining Co. Network TV clients include Beecham on Monday Night at the Movies, Com- bat and The Fugitive; Edward Dalton Co. on Breaking Point and Burke's Law; U. S. Plywood Corp. on the Jerry Lewis Show and Shell Oil Co. on Young People's Concerts with Leonard Bernstein. Among the daytime network TV ad- vertisers were R. T. French, Dalton and National Biscuit Co. Lennen & Newell: Combined TV-radio billing $67.3 million; $62 million in television ($45 million in network, $17 million in spot); $5.3 million in radio ($900,000 in network, $4.4 million in spot) : TV-radio share of overall billing: 54.3%. A jump of almost $3 million in radio investment highlighted Lennen & New- ell's broadcast buying pattern during 1963 as billing climbed more than $6 million. The agency's principal network TV advertisers were the Best Foods Division of Corn Products on The Red Skelton Show, Flintstones, The Nurses, Mr. Ed and The Walter Cronkite news show on CBS-TV; P. Lorillard on the Dick Van Dyke Show, The Ed Sullivan Show, The Joey Bishop Show, Monday Night at the Movies; The American Gas Association on AFL Football, Ozzie & Harriet and Wide World of Sports, and Consolidated Cigar on the Edie Adams BROADCASTING, November 18, 1963 Everything makes the difference! By now it should be abundantly clear that there is a considerable difference between the CBS Owned television stations and others, no matter what criteria you use to measure them. Local audiences know it— and show it ! Local community leaders and officials knowTit ! Local and national advertisers and agencies know it ! If you would like further information, your CBS Television Stations National Sales representative will tell you more about WCBS-TV New York, KNXT Los Angeles, wbbm-tv Chicago. WCAU-TV Philadelphia and KMOX-TV St. Louis. And demonstrate what a difference the words "CBS Owned" can mean to you. ® LOS ANGELES (and advertisers) LIKE US BECAUSE... T we're Los Angeles' conversation station. By being stimulating, entertaining, provocative and informative . . . our listeners listen. As a result, advertisers like us because they know it takes a listening audience to become a buying audience. •••• •••• # $ Represented Nationally # by the Kate Agency KABC conversation RADIO 79 AN ABC OWNED RADIO STATION 42 (BROADCAST ADVERTISING) Show. Daytime network TV spenders included Colgate-Palmolive, Best Foods and Reynolds Metals Co. Network radio advertisers included Cities Service Co. and P. Lorillard, both of whom were active in spot radio, as were General Aniline & Film Corp. and Stokely-Van Camp. Spot TV buyers included American Chicle, Arm- strong Rubber Co., Cities Service, Col- gate-Palmolive, General Insurance Co. and Lorillard. MacManus, John & Adams: Combined TV-radio billing $14.8 million; $11.2 million in television ($10 million in network, $1.2 million in spot); $3.6 million in radio ($1.2 million in net- work, $2.4 million in spot); TV-radio share of overall billing: 23%. Broadcast billings at MacManus for 1963 almost doubled those of the pre- vious year, moving the agency up from the bottom position it occupied last year on the 50-agency list. The gains are partly attributable to acquisition of Pfizer Laboratories' Can- dettes billings and all of the United Biscuit Co. account. Principal network TV users through MacManus are Pon- tiac {Victor Borge and Bing Crosby specials; NBC-TV's Today and Tonight and scattered evening programs); Min- nesota Mining & Manufacturing (NBC- TV's Tonight and Fugitive plus a day- time and evening scatter) and United Biscuit Co., Hartz Mountain, Pfizer Candettes and Dow Chemical with scat- tered evening and daytime schedules. MacManus' major spot TV business is placed for Pontiac, Dow Chemical, Good Humor and United Biscuit. The agency has 3M in network radio and Pontiac, Cadillac, Good Humor and 3M in spot radio. Maxon Inc.: Combined TV-radio billing $23 million; $22 million in television ($20 million in network, $2 million in spot); $1 million in radio ($260,000 in network, $740,000 in spot); TV- radio share of overall billing: 63%. Maxon, up $950,000 in TV-radio billing over 1962 and holding steady with a 63% share in broadcast, con- tinued to spend heavily in network tele- vision. Network TV gets about 56% of Maxon's total billing. Gillette Safety Razor again accounted for a large chunk of the agency's net- work TV billing with a wide sports schedule and Wagon Train. Maxon has the H. J. Heinz Co. in NBC-TV daytime shows. Other network television cus- tomers are General Electric, Mohawk Carpets, Revere Copper & Brass, Sun- Maid Raisin and Pittsburgh Plate Glass. Maxon fell off in radio billing ap- proximately $750,000 through 1963. Gillette Safety Razor used both spot and network while H. J. Heinz, Staley Manufacturing, La Choy Foods and Stauffer Chemical purchased spot radio through Maxon. McCann-ErickSOn: Combined TV-radio billing $94.5 million; $79 million in television ($54 million in network, $25 million in spot); $15.5 million in radio ($1.5 million in network, $14 million in spot) ; TV-radio share of overall billing: 55%. McCann-Erickson, in its reckoning, claims it's undergoing an impressive year in broadcast, a surge that will push the agency to even a higher level in 1964. Agency estimates also indicate a higher share of total billing to be in radio-TV this year, accounting for a good part of the some $28 million increase over the past year. New West- inghouse TV business placed this year will be reflected after Jan. 1. The gains are across the board, net- work and spot TV each up considerably. McCann-Erickson's client list has be- come more involved with higher bud- gets, official sources at the agency dis- close. Additional boosts have come from Encyclopaedia Britannica and John Hancock and bigger budgets in broad- cast by such advertisers as National Biscuit. Highlighting the network activity are National Biscuit, which is in Donna Reed on ABC-TV, and Great Adventure on CBS-TV, and in daytime programs; Coca-Cola (Rawhide on CBS-TV, and participations), Buick's participations; U. S. Borax & Chemical Corp.; Humble Oil (specials); Ocean Spray, Nestle Co. and the Savings & Loan Foundation. Spot activity comes from the bulk of these advertisers as well as from several packaged foods accounts. McCann-Marschalk: Combined TV- radio billing $13.4 million; $8.6 million in television ($3.5 million in network, $5.1 million in spot); $4.8 million in radio ($200,000 in network, $4.6 mil- lion in spot): TV-radio share of over- all billing: 35%. The estimated broadcast billing at McCann-Marschalk fell slightly in 1963 as the agency invested a smaller por- tion of its overall media expenditures in radio-TV during the year. The agency picked up various medium-sized accounts that were not active in the broadcast field during the year, but it lost two accounts that were broadcast-minded — National Airlines (approximately $3.5 million in billing) and Elgin National Watch Co. (about $1 million). McCann-Marschalk, a subsidiary of Interpublic, numbered several clients which were active in network TV on a participating basis including Spiedel, Scripto and the Upjohn Co. Among spot buyers in the M-M fold were Standard Oil Co. (Ohio), the Pillsbury Co., Fanta Beverages, Genesee Brew- BROADCASTING, November 18, 1963 VOLUME 8- FILMS OF THE 50 V* NOW FOR TV FORTY-TWO OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS CLAUDETTE COLBERT PATH I G NOWLES SESSUE HAYAKAWA SEVEN ARTS 1 ASSOCIATED 1 CORP 1 NEW YORK: 200 Park Avenue YUkon 61717 CHICAGO: 4630 Estes, Lincolriwood, III. ORchard 4 5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks. Cali(_ Slate 8-82/0 TORONTO, ONTARIO: 1 1 Adelaide St. West EMpire 4 7193 LONDON Wl ENGLAND: 24 Berkeley Sq. Hyde Park 0671 Distributed outside ot the United S^tes a^Can^da ^ For list o) TV stations programming Seven Arts' "Films o( the 50 s" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. 1963 TOP 50 BROADCAST AGENCIES continued ing and International Nickel Co. Needham, Louis & Brorby: Combined TV-radio billing $35 million; $24.5 million in television ($18.75 million in network, $5.75 million in spot); $10.5 million in radio ($4.5 million in net- work, $6 million in spot); TV-radio share of overall billing: 65%. NL&B's share went up from 53% in 1962 to 65% this year, and the general level of broadcast spending in- creased with it, the agency showing a gain of about $11 million. NL&B bills for Campbell Soup Co. in network (Lassie and Donna Reed in prime time and 18 daytime shows); S. C. Johnson, Kraft Foods, General Mills; State Farm Mutual Insurance Co. (Jack Benny on CBS-TV), and Humble Oil. Several of these accounts and Accent, Household Finance, Stand- ard Oil (New Jersey) are in spot TV. Spot radio has 12 of its major accounts active, and network radio four of them (Mars Inc., Kraft, Accent and Camp- bell Soup). In addition, the agency has added Eli Lilly and Co. to its client list. Norman, Craig & Kummel: Combined TV-radio billing: $35.1 million; $32.3 million in television ($20 million in network, $12.3 million in spot); $2.8 million in radio (all in spot); TV-radio share of overall billing: 67%. NC&K's billing in broadcast rose slightly over the 1962 level, as the agency raised its investment in network and spot TV. Its heaviest network TV spenders in- cluded Schick on Outer Limits, Wagon Train and McHale's Navy; Hertz Corp. on the Jack Poor Show and Perry Mason and Colgate-Palmolive and Revlon, which participated on both nighttime and daytime shows. NC&K clients which bought spot TV and radio during the year were Colgate- Palmolive, Dow Chemical, Chese- brough-Pond's and Hertz. North Adv.: Combined TV -radio billing $12.9 million; $12.7 million in televi- sion ($8.6 million in network, $4.1 mil- lion in spot); $200,000 in radio ($100,- 000 in network, $100,000 in spot); TV-radio share of overall billing: 67%. North gained a healthy $3.36 mil- lion in broadcast while moving up an estimated 1 1 percentage points in its radio-TV share of total agency billings over the 1962 share. Approximately $3 million of the increase went to net- work television. North's major clients in network TV are Toni Co., Dormeyer Division of Webcor and E. L. Bruce. These net- work accounts are also in spot TV along with Sears Roebuck (test market- ing), Kitchens of Sara Lee and Boyle- Midway Division of American Home Products. North places spot radio for Englander Co. and Kitchens of Sara Lee and network radio for Dormeyer. Ogilvy, Benson & Mather: Combined TV-radio billing $24.7 million; $21 mil- lion in television ($8.1 million network, $12.9 spot); $3.7 million in radio ($600,000 network, $3.1 million spot); TV-radio share of overall billing: 45.7%. OBM*s combined broadcast billing this year went up $1 million over last year, despite a drop of $1.6 million in TV billings and a more than 1 % de- crease in the TV-radio share of total agency billing. Radio, however, was up $2.6 million over 1962. Spot TV was up $100,000, but network TV lost ground. The agency's new accounts in- clude American Express (network and spot radio); Nationwide Insurance (network and spot TV), and Interna- tional Business Machines. No major accounts were lost this year. OBM's network TV clients include Lever Brothers (Defenders on CBS-TV and daytime network participations); Bristol-Myers (Ben Casey, ABC-TV and The Virginian, NBC-TV). The agency's spot TV clients are The Shell Oil Co., Helena Rubinstein, Maxwell House Coffee (General Foods), Pepperidge Farm products, Vim (Lever), Ban deodorant (Bristol- Myers), Dove soap (Lever) and Schweppes soft drinks. Radio spot ad- vertisers are Tetley Tea, American Ex- press, Schweppes and Shell. American Express also was a network radio user. Papert, Koenig, Lois: Combined TV- radio billing $16.24 million; $16 million in television ($12 million in network, $4 million in spot): $240,000 in radio ($100,000 in network, $140,000 in spot); TV-radio share of overall billing: 70.4%. PKL's second year on the top 50 list was marked by a $7.09 million in- crease in broadcast billing. Spot TV clients included Pharmacraft, Clark Oil Co., National Sugar Refining Co., Breakstone and National Airlines. Network TV clients and their shows are Pharmacraft, with time in the Richar'd Boone Show, Joey Bishop Show, Espionage and International Beauty Pageant; Xerox in NBC docu- mentaries and Consolidated Cigar Corp. in the Sid Caesar Show. Spot radio accounts include National Airlines and the New York Herald- Tribune. Pharmacraft is in network radio. Quaker Oats, in spot TV and also participating in several network shows, Piel's Beer, a heavy spot TV user, and National Airlines, a radio-TV user, were new accounts acquired by PKL during 1963. Parkson Advertising: Total broadcast billing $12.5 million, all in television ($11.9 million in network; $600,000 in spot): TV share of overall billing: 83%. Parkson handles J. B. Williams Co., which cut its total broadcast billings this year by $2 million from last year. This year, the advertiser was in Law- rence Welk Show, What's My Line, Original Amateur Hour, House Party, and had participations in two daytime programs, To Tell the Truth and Pass- word. J. B. Williams also had sponsor- ship in Evening News with Walter Cronkite, Huntley -Brinkley Report, Game of the Week and NCAA Foot- ball. Spot TV spending this year de- creased $200,000, while network TV was down almost $2 million. Post-Keyes-Gardner Inc.: Combined TV-radio billing $19.5 million: $16.5 million in television ($7 million in net- work, $9.5 million in spot); $3 million in radio ($500,000 in network, $2.5 million in spot); TV-radio share of overall billing: 62.5%. Post-Keyes-Gardner, formed last January in a merger between Post Morr & Gardner and Keyes, Madden & Jones, will have broadcast billings estimated at $19.5 million through through 1963, $8.3 million above the PM&G 1962 figure. The increased broadcast budget resulting from the merger raises P-K-G to 29th position in the 50-agency list. P-K-G puts 62.5% of its billing total into radio- TV compared to PM&G's 69% last year. P-K-G's principal clients in network television are Brown & Williamson, Maybelline and American Cyanamid. These three are also in spot TV along with Burgermeister Brewing Corp., Old Milwaukee Beer, Frito-Lay and Flor- sheim Shoes. In addition to all the above accounts P-K-G has General Fi- nance Co. in spot radio. Sullivan, Stauffer, Colwell & Bayles: Combined TV-radio billing $64.4 mil- lion; $54.6 million in television ($19.6 million spot, $35 million network); $9.8 million in radio (all spot); TV-radio share of overall billing: 72.8%. SSC&B's broadcasting billing share increased this year by almost 1 1 % and hence helped push its radio-TV billing up $16.6 million over 1962. The in- crease was in both TV (up $12.6 mil- lion) and radio (up $4 million). Spot TV moved up $7.3 million, and net- work TV is up $5.3 million over last year. New accounts this year are John- son & Johnson and Remington Rand. The agency dropped the Vick Chemical 44 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 So good to come home with. . . 1-1-3 Short trip home— with the relaxing music and satisfying news ... on radio 1*1*3 Detroit's good music station . . . W-CAR 50,000 watts 1130 KC One of a series in Detroit newspapers and The Adcrafter BROADCASTING, November 18, 1963 Representation: AM Radio Sales 45 1963 TOP 50 BROADCAST AGENCIES continued account. SSC&B clients using spot TV include The American Tobacco Co., Carter Products, Lever Brothers, Thomas J. Lipton and The Sperry & Hutchinson Co. The agency's spot radio clients are American Tobacco, Noxzema Chemi- cal and Sperry & Hutchinson. The major network TV clients of SSC&B are: The American Tobacco Co. (nine programs including Judy Garland, Jimmy Dean, The Greatest Show on Earth, Twilight Zone, Com- bat and Gunsmoke); The Block Drug Co. (21 programs including Combat, Jerry Lewis, Trailmaster, The Price Is Right daytime and night shows, Sing Along With Mitch, The Fugitive, Wag- on Train, Today, Tonight, Burke's Law, Lawrence Welk and Rawhide); Lever Bros. (10 shows including / Love Lucy, Ed Sullivan, Jerry Lewis, Chan- ning, Burke's Law and The Red Skel- ton Show); Noxzema Chemical Co. (nine programs including / Love Lucy, Ben Casey, Jack Paar, Charming and The Virginian); Thomas J. Lipton Inc. {Ed Sullivan, General Hospital and Calamity Jane), and The Sperry & Hutchinson Co. {Andy Williams). Tatham-Laird: Combined TV-radio billing $18.4 million; $17.8 million in television ($8.8 million in network, $9 million in spot); $600,000 in radio (all in spot); TV-radio share of overall bill- ing: 64.5%. A spurt in network and spot TV in- vestment raised Tatham-Laird's broad- cast billing in 1963 by almost $3 mil- lion. This increase was accomplished despite a dip in radio spending by its clients. Heavy investors in daytime network TV are the Boyle-Midway Division of American Home Products, Whitehall Laboratories and General Mills (Pet foods) and Procter & Gamble (Mr. Clean). Spot business was placed on behalf of Whitehall, Boyle-Midway, Butter- Nut Coffee and P&G, among others. J. Walter Thompson: Combined TV- radio billing $160 million; $145 mil- lion in television ($113 million in net- work, $32 million in spot); $15 million in radio ($3.5 million in network, $11.5 million in spot); TV-radio share of overall billing: 52%. J. Walter Thompson increased its broadcast billing substantially over last year, reporting a record figure of $160 million placed in radio-TV. The growth can be accounted by a hefty increase in overall billing, a rise in the percentage of business allocated to radio and tele- vision and an impressive array of broadcast-oriented clients. The year was an excellent one in the new account area, with JWT picking up several major accounts, such as Al- berto-Culver V-0 Shampoo and Com- mand hair dressing (approximately $7 million), Chesebrough-Pond's (approxi- mately $2 million) and Singer Sewing Machine ($5-$6 million). The agency lost about $6 million from various ac- counts, notably Helene Curtis (Suave) and Pittsburgh Plate Glass, but its over- all billing position was strengthened. Another announced loss is the Rhein- gold beer account, worth about $7 million, but this transfer to Foote, Cone & Belding will take place in Janu- ary and is not reflected in this year's figures. JWT, as usual, is well represented on network TV. A sample of a few: Eastman Kodak and RCA on NBC- TV's Wonderful World of Color; Lever Brothers on CBS-TV's Candid Camera; Warner-Lambert on NBC-TV's Inter- national Showtime; Quaker Oats on My Three Sons; Scott Paper on Elev- enth Hour; Ford on Hazel at NBC-TV; Liggett & Myers Tobacco's participa- tions on the networks. JWT traditional- ly has a heavy daytime TV lineup. Spot TV and radio investors during the year included Ford Motor Co. and various Ford Dealers, Seven-Up, Lever, Standard Brands, Quaker Oats and Champion Spark Plugs. Wade Advertising: Combined TV-radio billing $23 million; $22.5 million in ////////// '4 '■//// COMMERCIAL PREVIEW: Northwest Orient and its magic map The upside-down approach is the most direct route to new customers this season for Northwest Orient Air- lines, whose new heavy television spot campaign shows a topsy-turvy map of the U.S. and suggests: "Togo South, fly Northwest . . . Northwest Orient that is!" The spots center around Sam's Neighborhood Travel Agency, which can be set up anywhere. Sam attracts winter-weary citizenry and is more than willing to show the advantages of flight to Florida on NWA. Placed through Campbell-Mithun, Minneapolis, the campaign is on TV stations in that city, Milwaukee and Madison, Wis., and Chicago. After Jan. 1 Tampa and Miami will be added to the schedules for "going- home" business. A very successful user of satura- tion radio, Northwest also has used spot TV for the past five years. Agency producer: Mickey Hill. The spots were filmed at Elliott-Unger- Elliott, New York. 46 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 Us Hayseeds are in ORBIT! Why is it, you suppose, that for years and years, the Fargo-Moorhead "Metro Area Retail- Sales- Per-Household" are at or very near the top in Standard Rate & Data's entire list? It's because us Hayseeds are just plain rich, that's why! Get out your Encyclopaedia Britan- nica and turn to the Red River Valley . . ."One of the most fertile agricultural areas in the United States," it says! Yes, it's true. As a consequence, dozens of top national advertisers give WDAY and WDAY-TV bigger schedules than you'd expect — often the same kind of schedules they set up for top-50- market areas. Ask PGW for the facts. WDAY 5000 WATTS • 970 KILOCYCLES • NBC and WDAY-TV AFFILIATED WITH NBC • CHANNEL 6 FARGO, N. D. PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives BROADCASTING, November 18, 1963 47 1963 TOP 50 BROADCAST AGENCIES continued television ($15.2 million in network, $7.3 million in spot); $500,00 in radio (all spot); TV-radio share of overall billing: 77%. Wade's broadcast share of overall billing fell sharply to 77% this year, down from 82% reported in 1962. Its combined broadcast billing moved up just a bit, chiefly in network. Toni Co. and Miles Labs are the two major broadcast users at Wade, both are in network TV, spot TV and spot radio. Other spot advertisers at the agency are International Milling and Bond Clothes, among others. Warwick & Legler: Combined TV-radio billing $9.3 million; $5 million in tele- vision ($4.7 million in network, $30-0,- 000 in spot); $4.3 million in radio ($3.4 million in network, $900,000 in spot); TV-radio share of over-all bill- ing: 40%. With an increase of $600,000 billing, Warwick & Legler's broadcast share rose 4% over 1962. The 1963 figures include Revlon and Ex-Lax billings prior to the time that these accounts left the agency. The Mennen Co., Mail Pouch To- bacco Co., and Ex-Lax are heavy spot TV users. Network TV clients include U. S. Time Corp., with sponsorship in Bob Hope Specials, Peter Pan, Holly- wood and the Stars, and Best on Rec- ords, Mennen, Revlon on Ed Sullivan Show and Ex-Lax. Spot radio clients include Mennen, Mail Pouch Tobacco, Bank of Com- merce, Trans Caribbean Airways, Ex- Lax and U. S. Time Corp. Clients using network radio are Mennen, Timex and Ex-Lax. Edward Weiss: Combined TV-radio billing $10.7 million; $9.7 million in television ($5.5 million in network, $4.2 million in spot); $1 million in ra- dio ($500,000 in both network and spot); TV-radio share of overall bill- ing: 52%. Weiss was up $700,000 over 1962. Major accounts in spot TV are Carling Red Cap Ale, which also uses spot radio, Helene Curtis, Little Crow Mill- ing, Mogen David Wine, also a heavy network and spot radio user, and Wish- bone Dressing. Network TV users are Helene Curtis, Purex and Borg-Warner. Midas Muf- fler is a heavy spot radio account. Young & Rubicam: Combined TV-radio billing $127.1 million; $119.8 million in television ($86.7 million in network, $33.1 million in spot); $7.3 million in radio ($2.3 million in network, $5 mil- lion in spot); TV-radio share of over- all billing: 56.7%. Young & Rubicam holds the num- ber two spot in the broadcast agency field with reported billing of $127.1 million. Y&R's re-accounting of billing estimates made after Broadcasting's survey for 1962 was published indi- cated its initial calculations were off substantially and the agency could actu- ally claim second place in 1962 as well. The re-accounting placed Y&R's actual estimates for 1962 at $115 million in broadcast. Y&R's increase of more than $12 million in radio-TV can be explained in part by its increased participation in the broadcast media for its various cli- ents with its share rising to 56.7%, as contrasted with 47% last year. In addi- tion, the agency picked up the Chrysler and International Latex business at the end of last year which added more than $15 million in billing this year. Y&R also obtained about $4 million in Breck business. At various times throughout the year the agency lost more than $15 million in billing from Beech-Nut, lohnson & Johnson and Singer Sewing Machine, but only part of this loss is reflected this year. Sponsors in network TV during the year were General Foods on I've Got A. Secret, Danny Thomas Show and Andy Griffith Show; American Home Products on East Side I West Side; Bris- tol-Myers on I've Got A Secret and Mr. Novak and Procter & Gamble on Grind!. Nighttime minute sponsors in- cluded American Cyanamid Co., Good- year Tire & Rubber Co., Sperry-Rand Corp., Chrysler Corp., Gulf Oil Corp. and the Drackett Co. Spot TV and radio advertisers in- clude American Bakeries Co., Ameri- can Home Products, the Borden Co., Drake Bakeries Inc., General Cigar Co., International Latex, P&G, Bristol- Myers, Piel Bros, and Kaiser Industries. Post' stations take stand against FCC plan Wtop-am-fm-tv Washington editori- alized against the FCC's attempt to reg- ulate radio-TV commercials on Nov. 11. The stations, connected in ownership with the Washington Post, generally considered to be a pro-administration newspaper, said the FCC proposal "seems to us to be an example of the FCC proposing to exceed its statutory power and move into an area where it has no business to be." Broadcasting, the editorial continued, "is not a public utility which must submit to all manner of willy-nilly public control. . . . There is a deep and justified fear that FCC regulation of commercials would be just a step away from FCC regulation of programing. An argument for com- mercial control could easily be used sometime in the future in behalf of program control." The editorial concluded that Chair- man E. William Henry's campaign "consequently ... is being opposed by broadcasters and, fortunately, by a number of influential members of Con- gress." Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Approximate cost is listed, where given by producer. WGN Mid-America Videotape Productions, 2501 W. Bradley Place, Chicago 18. United Air Lines, one 60, one 20 for TV, live on tape. Dale Juhlin, director. Agency: N. W. Ayer. Jim Cooper, agency producer. Real Estate Company of America, three 60's for TV, live on tape. Dale Juhlin, director. Agency: Gourfain, Loeff & Adler, Chicago. Jack Flatley, agency producer. Michigan Bell Telephone (service), one 60 for TV; live on tape. Dale Juhlin, director. Agency: H. W. Ayer. Jim Cooper, agency producer. Pepper Sound Studios Inc., 51 South Florence St.. Memphis 4. Cotton Club Bottling Co., Cleveland (soft drinks), one 60 for radio jingle. Larry Muho- berac, production manager. Agency-. Lustig Ad- vertising, Cleveland. Lawrence Goldstein, ac- count executive. AAC and TMB Insurance Agencies Inc., Mem- phis, one 60 for TV, animation on film; three 60's for radio, jingles. Bud Smalley, production manager. Placed direct. Tom Bachelor, adver- tising director. Montgomery Ward, one 60 for radio, jingle. Bud Smalley, production manager. Agency: Lu- frano Associates, San Francisco. Iowa Packing Co., Des Moines, Iowa (division nf Swift), one 60 for radio, jingle. Vincent Trauth, production manager. Placed direct. Jefferson Productions, 1 Julian Price Place, Charlotte 8, N. C. Red Cross Brand Canned Foods (beans), two 60's, three 20's for TV, live on tape. Tom E. Matthews, production manager. Agency: Sonny Smith, Charlotte. Robert B. Hicks, account executive. Sonny Smith, agency producer. L&M Films, 621 North Dearborn, Chicago 10. Otto Bernz Co. (Bernz-0-Matic spray paint), Rochester, N. Y.; one 60 for TV, live and anima- tion on film. William Johnson, production man- ager. Agency: Rumrill Co., Rochester. Jack Finnie, account executive. Bob Knechtel, agen- cy producer. Approximate cost: $1,800. Indiana & Michigan Electric Co. (electric service), Fort Wayne, Ind.; one 60 for TV, live on film. William Johnson, production manager. Agency: Bonsib Inc., Fort Wayne. Richard Bon- sib, account executive. Lou Jackobson, agency producer. Approximate cost: $900. Huntington Laboratories Inc. (At Once germi- cidal cleaner), Huntington, Ind.; one 60 for TV, live and animated on film. William Johnson, production manager. Agency: Bonsib Inc., Fort Wayne. John Heath, account executive. Lou Jackobson, agency producer. Approximate cost: $900. 48 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 WHAT'S IN THE MIDDLE MAKES THE BIG DIFFERENCE ..and, IN PENNSYLVANIA, IT'S WJAC-TV Don't slip up on the big Pennsyl- vania market ! You need a firm grip on the middle -- the million dollar market in the middle. It's within easy reach when you buy WJAC-TV. The station that climbs high atop the Alleghenies to bring you America's 27th largest market. BROADCASTING, November 18, 1963 A call to arms for advertisers ANA HEARS PLEA FOR 'MILITANCY' TO REDUCE TV 'CLUTTER' A call for "militancy" by advertisers in their efforts to reduce "clutter" and maintain product protection in television was issued last week by Harry F. Schroeter, retiring chairman of the As- sociation of National Advertisers. The admonition was one of several in his report to the membership at the ANA's annual meeting, held Monday through Wednesday (Nov. 11-13) at the Homestead, Hot Springs, Va. Other highlights of the three-day meeting included reports that foresaw the need for evaluating audiences in terms of "temperament" and "psycho- logical identification" as well as the traditional demographic features, a lengthy session on the use of Negroes in advertising (page 52), studies of agency compensation and other areas of agency-advertiser relationships (page 54), a report on talent union negotia- tions (page 66), a plea for creation of a "positive action group" to advance un- derstanding of the free-enterprise sys- tem, and a succession of case histories of successful advertising campaigns (page 54). Take Heed ■ Mr. Schroeter, review- ing ANA activities and suggesting fu- ture courses, cited rising advertising costs and called for "increased attention to both the prices we pay for space, time and production and to the produc- tivity of our ads and commercials." He called attention to ANA's part in the negotiation of talent contracts for TV commercials, which he said "is a major undertaking and will pay divi- dends," and to ANA's various media cost trend studies, which "direct atten- tion to irregularities and out-of-hand sit- uations." "The productivity of our ads and commercials is equally important," Mr. Schroeter said. "Surrounding conditions can impair such productivity. We can and do oppose clutter in broadcasting or insufficient product protection, poor re- production in printed media, shoddy editorial workmanship in all media. Again, we do not run the enterprises of others, but we can and should make known our views and suggestions. "For instance, our groups working with publishers are making good prog- ress. Elsewhere, in such as clutter and product protection in TV, improvement is more elusive. Militancy is required. To John Burgard and the broadcast committee I counsel perseverance so that recognition and adoption of our views may come not just from an FCC commissioner but from broadcasters and their groups as well." Mr. Burgard, of Brown & William- son, is chairman of the ANA broadcast committee, which has led the adver- tisers' fight both to insure adequate product protection and to reduce the "clutter" of credits, program promo- tional material, etc., between TV shows. Mr. Schroeter called for improved standards for commercials and other advertising, "which are our own respon- sibility." Keep A Weather Eye ■ He also re- ported that "some ANA members" won- der whether "some agency trends" are consistent with the view that "top- secret" information made available by an advertiser to its agency should be treated as such by the agency. He did not elaborate, except to urge ANA to "observe all new developments closely." The time may soon come, he suggested, when "ANA may need to prepare a point of view." In a report on "the marketing system of survival," Willard C. Wheeler, eco- nomics and business strategy consultant to the Chirurg & Cairns agency, said that facts that can make the difference between profit and loss in marketing are obscured by national averages, so that in most cases the national mass- market concept will have to be dis- carded and "each natural economic re- gion, area and place" considered sep- arately. He described a "selective-selling stra- tegy" in which each product must have "its own national basic sales idea and its own media list." "Both the idea and the media," he said, "must be aimed at the most likely prospects and these prospects must be described not only in the usual demo- graphic terms but also in terms of tem- peraments. The task of so describing the person most likely to buy the prod- uct, whether industrial or consumer, re- quires a high level of discernment by the advertising department, the agency and research. "Timing is important. One type of person may be best when a new product is launched and a different type a year two or so later. Often this kind of think- ing will give the answer as to how long to ride a given basic sales idea as well as media." Basic Temperaments ■ Mr. Wheeler described four basic consumer tempera- ments: (1) the leaders, amounting to about 10% of the population; (2) the early followers, about 15%; (3) the conformists, about 50% , and (4) the standpatters, about 25%. "There are many creative thinking media directors who can make apprais- als of print, broadcast and other media in terms of these four types of tempera- ment." he said. "They can contribute A progress report on current negotia- tions with talent unions for new con- tracts governing TV and radio com- mercials was presented by this group at the annual meeting of the Associa- tion of National Advertisers last week. They are six of ANA's representatives on the joint committee formed by ANA and the American Association of Advertising Agencies to serve as a policy group on broadcast talent union relations. Shown at the ANA meeting at Hot Springs, Va., are (I to r) Palmer D. McKay, Sun Oil Co.; John Tyner, Bristol-Myers; Harry F. Schroe- ter, National Biscuit Co., co-chairman of the joint committee; Kenneth Baumbusch, American Home Prod- ucts; Joseph Beech Jr., Procter & Gamble, and Gail Smith, General Motors. See story page 66. 50 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 L to r: Messrs. Al I port, Schroeter and Smith ANA elects new officers Douglas L. Smith, advertising and merchandising director of S. C. Johnson & Son, was elected chairman of the Association of National Ad- vertisers at its annual meeting last week. He succeeds Ham- F. Schroe- ter of National Biscuit Co. Thomas B. McCabe Jr.. market- ing vice president of Scott Paper Co., was named vice chairman. Peter W. Allport was re-elected president. Four new directors were elected: Daniel C. Brown. Baumritter Corp.: Braddock Greene, National Distillers Products Co.: Samuel Thurm, Lever Bros., and M. E. Ziegenhagen. Bab- cock & Wilcox Co. George H. West, Consolidated Electrodynamics Corp., was re-elected to the board, and 10 other directors will continue in un- expired terms. Mr. Smith, ANA vice president during the past year, has been active on the joint committee of the ANA and the American Association of Advertising Agencies for the Im- provement of Advertising Content. Last year he was chairman of the advertising recognition program for the Advertising Federation of Ameri- ca and the Advertising Association of the West. He was with the Melamed-Hobbs agency in Minne- apolis, Swift & Co. in Chicago and BBDO in New York before joining Johnson in 1955. areatlv to profits-from-advertisina — and will. ". . . all types of media will be needed, but no medium will be able to stick to the claim that it is economically effective in reaching all of these types " Edward L. Bond, president of Young & Rubicam. reported on three youth studies by Y & R and also predicted that media may be called upon, more and more, "to seek out, through their programing and editorial content, the people who might be willing to buy a brand on the basis of psychological identification, rather than on the basis of age. sex or marital status alone." He said the Y & R youth studies indi- cate that tomorrow's market will be "stability - minded." "security - minded." cautious, conservative and with a sense of "copelessness." but also more "civi- lized" and sophisticated and more de- sirous of individuality, although plagued with a "continuing sense of frustration." Sexy Soap ■ "The mass market brand that is for everybody." he said, "may well be replaced in the future with brands possessing a variety of more unique 'personalities' with which people can achieve identity by association . . . we could well go into the 1970"s selling soap, not as it's sold today — five differ- ent colors to fit any bathroom decor — but soap scented for sophisticated women, for efficient women, for athletic women, for sexy women, and so on." The Y&R study, Mr. Bond said, found that 82% of the young people, "say the government should guarantee advertising's truthfulness." This and other evidences of insecurity found in the study, he said, may mean that con- sumers in the future will want "reas- suring" advertising — "will want to take our word for it" — while the conserva- tism found in the survey may mean that advertising promoting "old" fea- tures of a product w ill be more success- ful than advertising that promotes the new. Another agency head. Arthur C. Fatt. chairman of Grey Advertising, told the advertisers that the vaunted "revolu- tion" in distribution is too long a word. What it is, he said, is an "evolution." He said "Giantism" will dominate shopping centers 10 years from now, and that specialty stores will continue to increase and grow bigger, but that a counter-trend towards shopping at home is also evolving: "closed-circuit television and the phone will play an important role in speeding this develop- ment," he said. "So will coin-vending machines." Klees Explains Plan ■ In a closed session on agency-advertiser relation- ships Robert Klees of Beckman Instru- ments Inc. told how his firm, an indus- trial advertiser, and Erwin Wasey. Ruth- rauff & Ryan worked out a new agency- compensation plan, effective last July, to assure the agency that it will make a net profit equivalent to 2% of billings on the account. The problem with the traditional 15% media commission system in this case, he said, was that only $600,000 of Beckman's $2.5 million billing is com- missionable. A monthly fee system was devised to make sure that the account is profitable to EWR&R. Any radio, television, marketing or research serv- ices performed for Beckman are billed separately. Mr. Klees said the plan had "en- hanced and measurably improved" the advertiser-agency relationship. In the same session Earl Tiffany Jr. of Carter Products cautioned the adver- tisers that their agencies should make a profit on their accounts or "they will devote precious little time and energv to it." But he didn't have too much sym- pathy with agencies' claims that they make a 1% profit. Since this applies to gross billings, he said, in manufac- turers' terms it translates out to a 6.66% profit on "net sales." "How many manufacturers' business do you know that are recording 6.66% profit after taxes?" he asked. Progress Report ■ In another closed session the ANA members were given a confidential and generally optimistic report on progress in the current nego- tiations for new commercial contracts with the American Federation of Tele- vision and Radio Artists and the Screen BROADCASTING. November 18, 1963 51 WORTH MORE IN TAMPA ST. PETERSBURG Your advertising dollar goes three times farther on WSUN-TV the pioneer station WSUN®TV Tampa - St. Petersburg Natl. Rep: VENARD, TORBET & McCONNELL S. E. Rep: JAMES S AYERS 52 (BROADCAST ADVERTISING) Actors Guild (story page 66). A plea for a campaign to increase public awareness of the fundamental importance of the free enterprise sys- tem was voiced by Alan G. Stoneman, president and chief executive officer of the Purex Corp. He urged ANA to "set up a positive action group to develop ways and means of working both independently and with other business and professional groups The use of Negroes in advertising, particularly in TV commercials, held the attention of the nation's leading ad- vertisers last week in one of the most freely moving sessions of the three-day annual meeting of the Association of National Advertisers (also see stories pages 50 and 54). Leaders indicated after the closed ses- sion Tuesday afternoon (Nov. 12) that the big question raised by the advertis- ers was not whether to employ Negroes in their advertising, but how to. Several ANA members, including some smaller and essentially regional as well as major national advertisers, said they were add- ing Negroes to their commercials and print ads voluntarily, without prodding from Negro action groups. The consensus, so far as it could be determined, appeared to be that Negroes should be properly represented as part of American life, but not at the expense of "good advertising." In general it was felt a gradually growing number of commercials would include Negroes. Some advertisers suggested that TV pro- graming is employing Negroes to a greater extent than commercials. At least nine TV commercials and "four or five" print ads using Negroes were shown at the closed meeting. The commercials were for Oxydol, Anacin, All, Vitalis, RCA Victor, National Bis- cuit Co., Gillette, Soaky toys and Grapenuts. Harry F. Schroeter of National Bis- cuit, retiring ANA chairman, and ANA President Peter W. Allport, who re- ported on the session at a news confer- ence afterward, said no special effort was made to get such commercials to show as "examples," indicating that many other companies also are using "integrated" commercials. They said "a good many" advertisers have such com- mercials and print ads in preparation. Most of the commercials shown at the meeting already have been used on the air, they reported. In many cases the Negroes appeared in background scenes. In some they had speaking roles. No Adverse Reaction ■ Mr. Schroeter said none of the advertisers indicated, in response to questions, that their com- and associations in a united front — a crusade, if you please — to utilize the resources of our business system to mar- ket and advertise economic understand- ing of our free enterprise system." Two selections of television commer- cials were shown at well "attended ses- sions. One was a group of foreign com- mercials, the other was made up of winners in the 1963 American TV com- mercials festival. panies had noticed any "adverse effects" from the commercials and ads. Some, he said, reported they had received "favorable comments." Much of the questioning by ANA members, he reported, related to the objectives and attitudes indicated by the Congress of Racial Equality in seeking more general use of Negroes in adver- tising. CORE has worked primarily with advertisers — individually, not through the ANA — while the National Association for the Advancement of Colored People has worked more with advertising agencies. Mr. Schroeter and President Allport emphasized that the ANA has taken no official position, believing the ques- tion is one for advertisers to decide in- dividually. They said there had been no sugges- tion that all-white commercials be sub- stituted for integrated commercials on a local cut-in basis in the South. No "show of hands" was requested on any subject, the officials reported, but they said no advertiser indicated he would refuse to employ Negroes in his advertising. It was noted that CORE, in addition to its efforts on behalf of integrated ad- vertising, has asked advertisers to noti- fy program sources that they have no objection to the use of Negroes in their programing. The closed meeting followed an open session at which a panel of Newsweek executives reported on the magazine's study of the Negro "revolt." Lou Harris, public opinion analyst, said that when Negroes were asked whether they would boycott certain products, if neces- sary, 63% — representing $12 billion in Negro buying power — answered that they would. He said he thought such boycotts would be far more effective as local actions than on a nationwide scale. The Newsweek panelists told the ad- vertisers they had contributed sub- stantially to the Negro "revolt" because every commercial or ad they presented reminds Negroes of the benefits of the "white" world. Negroes, they said, want to join the white society, not over- throw it. BROADCASTING, November 18, 1963 IT ISN'T WHETHER BUT HOW ANA discusses problem of using Negroes in commercials Washington D.C. is our local beat. Network news programs from Washington, fine as they are, can't cover all the stories that affect particular states. Our Washington Bureau can. Bill Roberts, Carl Coleman and Norris Brock file radio and TV reports daily to our stations on matters of area importance. They're backed by more than 20 of Washington's top specialized report- ers, the bureau men of time, life and fortune. Thus we join the world's most impor- tant news city to our audiences. We have done so, on a full-time basis, since 1958. We believe that group operators— a third force in broad- casting—can offer unique services to the communities their stations serve. As a division of Time Incorporated, Time- Life Broadcast is especially gratified to be able to deliver those services in the area of news and public affairs. CAUFORNIA-KOGO-TV-AM-FM San Diego COLORADO— KLZ-TV-AM-FM Denver INDIANA— WFBM-TV- AM- FM Indianapolis MICHICAN-WOOD-TV-AM-FM Grand Rapids MINNESOTA— VVTCN-TV-AM Minneapolis/St Paul BROADCASTING, November 18, 1963 53 THE SATISFIED CUSTOMERS Leading advertisers recite success stories that stemmed from radio-television selling Whether the job is to introduce a new product or give new life to an old one, broadcast advertising can play a major role in getting it done. This message emerged from a series of advertising case histories presented to the Association of National Advertisers annual meeting last week (also see be- low and page 27). Television was cast in the leading role in introducing two major new products and in rejuvenating a 70-year-old one, while TV and radio were given impor- tant supporting assignments in introduc- ing another new one. The advertising value of "document- ary-type public service programs" on television — and especially controversial programs — were underscored by Donald L. Clark, marketing planning director of The Xerox Corp., which used TV to introduce its big new Xerox 914 office copier and is currently using documen- taries to promote both the 914 and the newer and smaller 813 copier. In recounting the Xerox success with TV (Broadcasting, Feb. 18), Mr. Clark said television was chosen because it could demonstrate the new machine and that documentaries were chosen because they appeal especially to "com- munity leaders [who] are the ones who can influence the acquisition of a copy- ing machine." "Through sponsorship of television documentaries," Mr. Clark said, "we believe we can reach this influential leadership group much more economic- ally than by any other type of program- ing or methods of communication." Selective sponsorship of "controver- sial, provocative programs," he added, "provides us with a unique opportunity to tell not only a product story, but also a corporate story [which] adds to the stature and image of Xerox." On the trail that boosted Xerox sales from $27.5 million in 1959 to $104 million in 1962, the company sponsored CBS Reports on CBS-TV in 1961-62, Chet Huntley Reporting on NBC-TV in 1962-63 and, more recently, irregularly scheduled documentaries on NBC and ABC-TV. The agency for Xerox is Papert, Koenig, Lois, New York. For the introduction, still going on, of General Mills' new Wondra instan- tized flour, according to Donald F. Swanson, marketing manager, television was given primary media responsibility because like the Xerox copier, Wondra needed to demonstrate "all its wonder- ful benefits." Since the introduction in mid-Sep- tember, Mr. Swanson said, "Wondra has been using saturation spot TV campaigns in the top 175 markets, plus a network TV assortment that has in- cluded five daytime programs and the Judy Garland Show on CBS, Patty Duke Show, Jerry Lewis, Hootenanny and Outer Limits on ABC, and Mr. Novak and International Showtime on NBC. Sales, Mr. Swanson said, are running ahead of expectations. The agency is Dancer-Fitzgerald-Sample. Edgar W. Nelson, marketing vice president of Lehn & Fink, told how the 70-year-old Lysol disinfectant reversed a falling sales trend by using television. Actually, he said, the sales trend was reversed merely by cancelling a cam- paign in women's magazines, while a new copy theme on television helped generate gains that boosted Lysol's share of the market. Factory shipments in Television and radio may dominate national advertising, but they're practi- cally ignored in the fine print of con- tracts covering advertiser-agency rela- tionships. A study of 109 such contracts, re- leased by the Association of National Advertisers last week, showed that a preponderance didn't specify how, or even whether, the agencies would be paid for such work as creating and pro- ducing commercials and programs, or sitting in on rehearsals, auditions and filmings. This doesn't mean that agencies and their clients don't have agreements cov- ering such things. Rather, ANA officials explained, it means they haven't thought it necessary to write them out. Many entire "contracts" between ad- vertisers and their agencies fall into the same category — they're oral, or covered by documents no more specific than let- ters of intent. ANA reported that of about 500 com- panies queried, 161 said they had no written contracts with their agencies. A total of 196 others said they do have contracts, and 109 submitted copies. These formed the basis of ANA's re- port, which undertakes to summarize current contract practices in specifying duties, services, responsibilities, billing and payment procedures, agency com- pensation and other areas of the adver- 1962-63, he said, ran 33% higher than in 1959-60. Lysol launched its new campaign in the winter of 1961, taking advantage of the minute participations which, he said, the TV networks were then beginning to offer in considerable number as an alternative to regular sponsorships. Selected publications were used on a supplementary basis. In all, Mr. Nelson estimated, the new campaign cost "about 65% of what we had been spending during the years of [Lysol's] decline." "The results," he said, "were every- thing we had hoped for." In the introduction of Royal Crown Cola Co.'s new low-calorie Diet-Rite Cola, both radio and television were given supporting roles, with the biggest budget going into newspapers to ex- ploit "the news value of this product," according to T. A. Mayton, Royal Crown's director of national advertising. Extent of radio-TV and other media usage was not revealed, but Mr. Mayton reported that in some markets the first year's sales objectives were exceeded in 60 days. tiser-agency relationship. Traditional Payment ■ The report's summary of agency-compensation pro- visions showed that 97 of the 109 con- tracts provide for payment of the tradi- tional 15% media commission on gross billings for time and space. Where the buy is noncommissionable, the majority paid the agency net cost plus 17.65% For the production of radio and TV commercials, eight contracts stipulate that the agency will provide this service without charge; eight pay on hourly rates, cost formulas or fees set by the agency; four pay at cost plus 17.65%, three at cost plus 15% , two at fees to be negotiated or agreed upon in advance, two specify no charge until the work is accepted and used by the client — and 82 don't mention the subject at all. For the creation, direction or produc- tion of TV and radio programs, 14 con- tracts say fees will be negotiated or agreed upon in advance, eight say the work will be paid for at cost plus 17.65%, eight others provide for hourly rates, cost formulas or fees set by the agency, three pay at cost plus 15%, one at cost only — and 75 don't mention the subject. For special supervisory services, such as representing the client's interests at auditions, rehearsals and filmings, 10 call for no payment, five for reimburse- ment of agency's cost, four for cost plus ADVERTISER-AGENCY PACTS ANA study shows radio-television practically ignored in the small print of contracts 54 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 MAXIMUM RESPONSE -that's advertising efficiency. WBALTV BALTIMORE "MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION" NATIONALLY REPRESENTED BY EDWARD PETRY & CO., INC. BROADCASTING, November 18, 1963 55 Seller-buyer 'distrust' must be rectified There is an urgent need to im- prove advertiser-agency-broadcaster relations, David C. Stewart, president of Kenyon & Eckhardt, told a meet- ing of the International Radio & Television Society in New York last week. Mr. Stewart declared that a "grow- ing distrust" has developed between advertisers and agencies and broad- casters. He said advertising execu- tives recently have criticized "what they considered dreadful quality of TV programing, the clutter in net- work schedules and the inadequa- cies" of the National Association of Broadcasters code. The broadcast- ers, he said, have decried "the influ- ence of the advertiser" in broadcast programing, implying that "advertis- ers and advertising were necessary, but essentially degrading, aspects of broadcasting." "We are facing a situation, which, unless corrected, can easily end by hurting all of us," Mr. Stewart as- serted. "It will certainly hurt the country's national advertisers who use TV and radio, and since my first responsibility is toward K&E clients, my first concern is for them." He warned that this bilateral carp- ing plays into the hands of "the power-hungry bureaucrats who sim- ply want to crack the whip over radio and television." The inevitable result will be more rigid government con- trols over both advertising and broadcasting, he asserted. New Policy ■ Mr. Stewart called upon both advertising and broadcast- ing leaders to make strong efforts to understand the other's problems, and, in this connection, noted that K&E's Stewart K&E is implementing a new policy to help broadcasters regulate them- selves. Under this procedure, the agency restricts radio-TV spot pur- chases, where practical and with client approval, to stations that sub- scribe to the NAB codes or abide by equivalent rules. "We reached this decision after a careful study of codes and code op- erations in the top 50 TV markets and top 25 radio markets, and be- cause we felt that it is to the best interests of advertisers and agencies to support the self-regulatory work of the broadcast industry," Mr. Stew- art stated. "We are now in the midst of reviewing all spot schedules in line with this policy, and we have been discussing each one with the clients involved." He reported that K&E clients have expressed "great interest in our work, and in our principles and objec- tives," and said that there will be "positive results" soon. Mr. Stewart discussed another K&E policy development regarding broadcasting and the rating systems. He said K&E believes that an inde- pendent audit bureau, charged with auditing the internal practices of the ratings services, would be of "sig- nificant value" to both the advertis- ing and broadcast industries. "We have drafted recommenda- tions on the work and financing of such a continuing audit," he re- vealed," and have strongly urged the Advertising Research Foundation, of which we are a member, under- take the work. We have formally notified A. C. Nielsen Co. of our position, and are working with the other rating services." 15%, two for hourly rates, etc., one for fees to be negotiated in advance — and 87 don't mention the subject. For media research and other sup- porting services, the contracts are more specific: 45 say fees will be negotiated in advance, others specify six different bases for payment, and only six fail to mention the subject. 'Outside' Commercials ■ In the case of "outside" production of commercials, cost plus 17.65% or cost plus 15% is the most frequent agency compensation where one is specified, but 83 contracts do not specify. The cost-plus arrangement (cost plus either 17.65% or 15%) also is the most frequently specified compensation for the agency on packaged programs, facil- ity charges, talent payments, and re- search, publicity and other supporting services when contracted for, but not done by, the agency. But in a majority of these cases, too, the compensation basis usually is unmentioned. "TV programing arrangements are by no means uniformly handled," the re- port noted. "Combination time and pro- gram buys, separate buys, packaged shows, live programing, network orig- ination, advertiser origination — these are all factors which tend to cloud in- terpretation of nonspecific contract pro- visions relating to agency compensation for production or programing services. "Under some circumstances the pro- ducer, station or network does not al- low the agency a commission on the cost of the program, in which case the client is generally expected to pay the standard 15%. . . . The subject of talent residuals was rarely covered by the agreements. In the few instances noted, however, residuals were considered com- missionable to the agency." Render Customary Services ■ The report said that about 10% of the 109 agreements "merely state that the agen- cy will render all services customarily performed by modern advertising agen- cies." Of those more specific about what the agency is expected to do, 55 include mention of the creative prepar- ation of broadcast commercials includ- ing copy, script and story boards, and 1 1 specify the planning and creation or development of radio and TV programs. Investigating, recommending and con- tracting for media schedules are men- tioned by 77, and checking affidavits and tear sheets by 53. Three call for the agency to establish its own monitoring service to audit ra- dio and TV commercials. The study found 24 contracts that calls for compensation of the agencies by some special payment plan or fee ar- rangement rather than the traditional 15% media commission. The most common of these, found in 10 of the 24 contracts, gives the agency a guaranteed minimum com- mission; the advertiser makes up the difference if the agency's earned com- missions fall short of the minimum; if earned commissions exceed the guaran- tee, the agency keeps the excess. ANA officials said the study was un- dertaken in response to members' quer- ies about how various questions are handled in agency-advertiser contracts. 56 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 QUALITY KAISER CENTER, soaring 390 feet above the Lake Merritt shoreline in Oakland, includes the largest office building on the West Coast, as well as 22 retail shops and services. Designed by architect Welton Becket and Associates, who also planned KTVU's Jack London Square studios and offices, Kaiser Center is an Award of Merit design winner. The Center's 1,700,000 square feet of space houses more than 2,500 persons, most of them in the Kaiser executive and general staff offices. BROADCASTING, November 18, 1963 rU advertisers* Quality i coverage, in production facilities, in programming. Broadcast standards ll t ox'o among th highesi in the industry have KTVU acceptance 23 of the top 25 national spot TV buyers. They know there is no over commercialization, no product conflicts in a program schedule that has proven its appeal to the varied tastes of the Sao Francisco- Oakland TV audience, The Nation's LEADING Independent TV Station KT CHANNEL SAN FRANCISCO • OAKLAND Represented nationally by H-R Television, Inc. 57 Collins's summit meeting plan revived CONFERENCE ON COMMERCIAL REFORMS GETS BOOST FROM PASTORE LeRoy Collins, president of the Na- tional Association of Broadcasters, has acquired a powerful ally in his attempts to start a crusade for reforms in tele- vision commercial practices. Governor Collins, who was rebuffed by the heads of the television networks when he proposed a meeting on the subject three months ago, now has Senator John O. Pastore (D.-R I.), chairman of the Senate Communications Subcommittee, on his side. The alliance was made known last week in the release of an exchange of correspondence between the senator and the NAB president. Senator Pas- tore, on Oct. 21, wrote a letter to Gov- ernor Collins asking what broadcasters were doing to meet what he called "mounting criticism" of "overcommer- cialization, frequency and loudness of announcements and the clutter at sta- tion breaks." On Nov. 5 the NAB president wrote a reply stating that although the NAB radio and television code boards "have struggled long and hard to reach rea- sonable limitations in the area of adver- tising practices," more work is needed to be done. Governor Collins also told Senator Pastore that he planned a meet- ing in December with representatives of advertisers, advertising agencies and television licensees to discuss the prob- lem of commercials. He added that the television networks would be invited to participate and that "I feel confident they will accept if they do not feel that through any such discussions anti- trust infringements may be involved." First Attempt ■ Last August Gover- nor Collins sent identical letters to Leonard Goldenson, president of Amer- ican Broadcasting-Paramount Theaters, parent company of ABC, Frank Stan- ton, president of CBS Inc., and Robert Sarnoff, chairman of NBC, proposing a discussion of what he described as the "mounting difficulties" facing television advertising. He suggested an off-the- record, "no holds barred" meeting of himself, the network heads, advertisers, agency executives and the head of the Television Bureau of Advertising. All three network executives turned him down (Broadcasting, Aug. 19) on a number of grounds, although not all cited the same reasons. Antitrust problems would arise, it was argued, if the meeting led to "con- certed action" by advertisers, agencies and broadcasters — as Governor Collins said in his letter he hoped it would. But other objections were also raised. The propriety of asking advertisers to help broadcasters shape their com- mercial policies was questioned. At least one network expressed the fear that Governor Collins had in mind the adoption in America of the British system of clustering commercials at "natural breaks" in programs. At the time the NAB president had recently- returned from a visit in England and had commented favorably upon the British custom. It was pointed out that in his pro- posal to the network heads Governor Senator John 0. Pastore Awakens to commercial criticism Collins had made no mention of the NAB code or its radio and television code boards. If the NAB president were to head a meeting on commercial practices without the presence of of- ficials of the NAB code apparatus, it was said, the prestige of the code would suffer. Bell In The Picture ■ Last weke, after Senator Pastore had released the texts of his recent correspondence with the NAB president, Governor Collins said that Howard H. Bell, newly appointed director of the NAB code authority (Broadcasting, Nov. 11), would play a major role in the December confer- ence that Governor Collins now con- templates. Beyond that, however, the NAB president was indefinite about his plans for the meeting. "We don't have any- thing firmed up yet," he said, "but there has been considerable interest shown." He added that final arrange- ments would be deferred until the end next week of the present series of NAB regional conferences with mem- bers. Meanwhile, however, Senator Pastore began setting up a meeting of his own. Through aides he issued invitations to the three television network heads, the chairmen of the NAB radio and tele- vision code boards, Governor Collins and Mr. Bell to an informal discussion on commercials in his office. This meet- ing, according to the senator's pro- posal, would follow the advertiser-agen- cy-broadcaster meeting that Governor Collins hopes to arrange. The senator, it was explained, wants a briefing on the accomplishments of the NAB presi- dent's meeting. The Other Side ■ As chairman of the Senate Communications Subcom- mittee, Senator Pastore wrote his let- ter to Governor Collins two weeks be- fore the counterpart subcommittee of the House held hearings on bills to prohibit the FCC from imposing limita- tions on the amount of advertising that stations may carry (Broadcasting, Nov. 11). Although he made no specific refer- ence to the House hearings or go to the FCC rulemaking that precipitated it, Senator Pastore noted that the "heavy criticisms" of broadcast advertising practices had led to "urgings from many quarters that government inter- vention was necessary to protect the public interest." The senator asked the NAB presi- dent to tell him what was being done to meet the criticism. "I have always felt," Senator Pastore wrote, "that the broadcaster has reached the age of ma- turity and that there was sufficient com- petent leadership to understand the sig- nificance of the public interest as it re- lated to this problem." A Main Issue ■ In his reply. Gover- nor Collins said that broadcast adver- tising practices were a "problem with which I have been deeply concerned during my whole tenure of office at NAB." He said, however, it was a problem that was hard to answer be- cause of conflicting interests. "Deeply involved along with the public interest," he wrote, "are the interests of the ad- vertisers, whose financial support is es- sential for the operation of the media, of their advertising agencies, of the net- works and of the individual broadcast licensees." The NAB president said that al- 58 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 If it's tomatoes yon 're selling . . . which tomato are you selling? AIR YOUR PRODUCT IN COLOR the way your customers see it— remember it— buy it. Give your TV message the PLUS OF COLOR and you increase product-identity and brand-recognition— make your product one-of-a-kind. Note: Your black-and-white commercials will be even better when filmed in color. Prints will come alive . . . shades and subtleties will stand out as never before. For more information on this subject, write or phone: Motion Picture Film Department. EASTMAN KODAK COMPANY. Rochester 4. N.Y. Or-for the purchase of film: W. J. German. Inc., Agents for the sale and distribution of EASTMAN Professional Film for Motion Pictures and Television. Fort Lee, N.J., Chicago. III.. Hollywood, Calif. FOR COLOR . . . EAST MAljl FIL] I BROADCASTING. November 18. 1963 though the codes had set time limita- tions for commercials, it was becom- ing more and more evident "that there is a serious need for the development of supplemental qualitative standards and limitations on program interrup- tions if there is to be any real gauge of whether broadcasters are handling ra- dio and television advertising in a man- ner which is satisfying the needs and desires of the public." The setting of qualitative standards, Governor Collins said, must await the development of research projects, some of which are underway. As to the December meeting which Governor Collins said would explore "many facets of this problem," he hoped it would "provide a start" to- ward "further effective self-regulatory efforts." He said that in his arrange- ments for the meeting he had "already had initial favorable contacts with the Association of National Advertisers and with certain other interested parties." For some time the ANA has been publicly arguing for a reduction in what it calls the "clutter" of promotional announcements in program breaks. Last week, at its annual convention, the ANA was urged to adopt a militant campaign against clutter (see page 50). Agency appointments... ■ Eldon Industries Inc., Hawthorne, Calif., toy manufacturer which has ac- quired exclusive rights to four special half-hour color programs on road racing from Triangle Broadcasting for placing in top 50 TV markets, has named Klau- Van Pietersom-Dunlap, Milwaukee- based agency. KVPD is opening a Los Angeles office to handle the account. ■ Toyota Motor Sales Corp., Los An- geles, user of radio and print, moves its national account from Compton Adver- tising to the new West Coast division of Clinton E. Frank Inc. effective Jan. 1 . Frank recently acquired Tom Lowey & Associates, Los Angeles agency. ■ Imperial Casualty and Indemnity Co., Omaha, appoints Savage-Dow Inc., Omaha. The firm, a wholly owned sub- sidiary of Standard Oil Co. (Indiana), this month starts a campaign to intro- duce a family automobile insurance plan which permits holders of American Oil Co. (Standard's marketing sub- sidiary) credit cards to pay for insur- ance on a monthly basis. The campaign will be expanded to other areas soon, Savage-Dow says. 1 DOWN, 1 TO GO Elman approved; Reilly faces hearing, then uncertainty The Senate approved one of the President's two pending nominees to the Federal Trade Commission last week, but the Commerce Committee said it had some more questions for the other. The committee okayed Commissioner Philip Elman Tuesday (Nov. 12) and he was approved by the Senate the next day. Commissioner Elman was reap- pointed to a full seven-year term by President Kennedy and was unopposed at his hearing (Broadcasting, Nov. 11). It was another story for John R. Reilly, an assistant to the deputy at- torney general presently heading the executive office for U. S. attorneys. Mr. Reilly was questioned about his knowl- edge of wiretapping practices and poli- cies in the Department of Justice dur- ing his Nov. 5 hearing. Last week the committee sent him a letter with more questions. A committee source said the nominee was asked to clarify his views on wiretapping. It was expected his answers would be back to the commit- tee by today (Nov. 18). The commit- tee is scheduled to meet again tomorrow and Mr. Reilly 's nomination could well come up then. However, the youthful Justice De- partment official faces still another ob- stacle even if the committee and the Senate give him their approval. There may not be room for him on the FTC. Commissioner Leon Higginbotham, whom Mr. Reilly was named to replace, doesn't plan to leave the five-member commission until he has been approved for a new job President Kennedy has picked out for him. The President nominated Commissioner Higginbotham to be a judge of the U. S. District Court of the Eastern District of Pennsylvania on Sept. 25. But the Senate Judiciary Committee, which would conduct his nominating hearing, has set no date for it, and none was in sight last week. The commissioner has the support of Pennsylvania's Democratic and Repub- lican senators. A spokesman for Sena- tor Joseph S. Clark (D-Pa.) said Thurs- day (Nov. 14) that it was expected that the commissioner's nomination may be a "difficult one," but that Senator Clark was hopeful it may come this session. A Negro, Commissioner Higginboth- am may be encountering some difficulty with the Judiciary Committee from high ranking Southern Democrats. NFL Thanksgiving game is sold out on Mutual The Ford Division of Ford Motor Co., Detroit, through J. Walter Thompson, New York and Detroit, and Chemical Compounds Inc. (STP oil additive), through Standart and O'Hearn, Kansas City, Mo., will co-sponsor Mutual's cov- erage of the annual Thanksgiving Day National Football League game be- tween the Green Bay Packers and the Detroit Lions. Eversharp Inc., through Compton, has bought one-half of Mutual's broad- cast of the Army-Navy football game on Nov. 30. FTC says Enurol ads false National Research Corp., Lafayette, La., has been charged by the Federal Trade Commission with making false therapeutic claims in radio and TV ad- vertising for Enurol medication. Also, the FTC said, National Research has misrepresented that it is a nationwide organization engaged in scientific re- search. Contrary to the firm's commercials, Enurol is not a new medical or scientific discovery and is not of value in the pre- vention, treatment and relief of arth- ritis, bursitis, rheumatism and other de- generative diseases, the FTC said. Armour back in national radio swing The new heavy radio spot drive running this month on 138 stations in 40 markets for Armour & Co. through Young & Rubicam, Chicago, to sell franks and other meat prod- ucts is only the beginning. After a brief holiday hiatus, Armour expects to return to radio with a further ex- tensive saturation schedule. The big meat packer's new drive in radio marks the firm's first na- tional use of the medium in a num- ber of years. During the past couple of years Armour has relied heavily upon local newspapers and consti- tuted the largest single meat or food product account in that medium in some areas. Local papers will con- tinue to be used, however, for spe- cial promotions. One significant aspect of Armour's new radio campaign is the use of a Chicago recording group called "The J's With Jamie" and a tie-in with Columbia Records which is promot- ing a new popular music album of the singing group. Their sudden rise in the pop field has been attributed in large part to their successful sev- eral years' performance in radio-TV commercials and jingles. Young & Rubicam said many sta- tions have ordered the song album spontaneously to play on the air z.r.6 to give as a promotion to lo:al ac- counts. The quartet "stole the show" before the CBS Radio Affiliates Con- vention last month, according to Columbia Records. Their entertain- ment: a medley of commercials. 60 (BROADCAST ADVERTISING) BROADCASTING, Novamber 18, 1933 If you would like to buy radio and television announcements in Des Moines on participating programs hosted by personalities who have been at a station long enough to strongly establish themselves who have exposure on both radio and TV so they're far better known than air people at any other stations who serve their audiences by giving important information on community >jc 5|c >|c service projects who are recognized by these same audiences as real >k 2k 2k >k friendly, pleasant people with families that they'd welcome as neighbors and who know the professional way to do polite and persuasive selling for you***** buy KRNT RADIO and KRNT-TV, Channel 8. We have 2 Twenty Year Club air people. On KRNT Radio — 7 who have been with us 15 of our 28 years. On KRNT-TV — 8 who have been here since we went on the air 8 years ago. You need such stability to build audience loyalty to the stations, personalities and to the products they represent. "X- Inter-media Motivation Factor. Whereas most operations keep Radio and Television separated, ours embrace each other. In our opinion, both media and personalities and sponsors are far better off for it. "A" "7^* All our personalities read the cards and letters about church chili suppers and women's club rummage sales and teen-age car washes and men's charity shows and a thousand other small-but-so-important efforts by friends in our community. These folks know we will help them publicize it. We're kind and gentle people in this phase of our operation. "7T "X" "X" "X" Central Surveys, 1962. "Which radio and/or television personalities would you like to have as next door neighbors?" KRNT personalities were an overwhelming choice. Both KRNT Radio and KRNT-TV do more local business than any other station in the market. By far the greatest number of these advertisements are done "live" by our personalities. They have the experience — the "know-how" to make folks "go-now" and buy now. KRNT and KRNT-TV DES MOINES An Operation of Cowles Magazines and Broadcasting, Inc. Represented by The Katz Agency, Inc. BROADCASTING, November 18, 1963 61 RAB'S TEST PLAN IS NOW 'RMP' Board approves record budget at Washington meeting The Radio Advertising Bureau's board of directors voted last week to continue RAB's Radio Test Plan — but under a new name. The plan, devised almost two years ago to show major advertisers the sales power of radio through campaigns of their own, will be renamed Radio Mar- keting Plan, President Edmund C. Bun- ker said in reporting on two days of board meetings. Another highlight of the sessions, held Monday and Tuesday (Nov. 11-12), in Washington, was approval of "the highest budget in RAB history." Al- though the size of the budget was not announced, expenditures in 1961 were understood to be running at about a $1.2 million annual rate. The RAB board also heard a report on the agreement, reached after several months of negotiations, for collabora- tion between RAB and the National As- sociation of Broadcasters on a radio au- dience methodology study (Broadcast- ing, Nov. 4). Officials said the board again gave its approval for rapid exe- cution of the NAB-RAB agreement. In reporting that the Radio Market- ing Plan had been made a permanent part of RAB's sales strategy, President Bunker stressed that the word "test" was removed from the title because "radio doesn't need to be tested to prove that it is highly effective." Attract Blue Chips ■ "What is needed," he said "is to bring back those blue chips who are not in radio by show- ing how radio can fit their marketing strategy. This we will continue to do with RMP." Under the plan, RAB helps map out campaigns for major advertisers who have been reluctant to use radio, then conducts research to show the results. Stations selected for use in such cam- paigns agree to pay RAB a portion of the billings thus derived, to help pay the research and related costs. Mr. Bunker noted that RMP is only part of RAB's national sales activities. Others include presentations to national advertisers outside the RMP program, presentations to agency account groups and media departments and a projected series of presentations to agency crea- tive departments. Reporting board approval of RAB's 1964 budget, Mr. Bunker said that "sev- eral of the most important major prob- lems of the industry can be solved in 1964 . . . radio audience measurement and the measurement of the amount of dollars being spent in radio by individual national and regional advertisers." Victor C. Diehm of wazl Hazleton. Pa., was re-elected RAB board chairman, along with other key officers (see below). Guests from government at the board's annual reception Monday night included Representative Oren Harris (D-Ark.), chairman of the House Interstate and Foreign Commerce Committee, and Mrs. Harris; FCC Commissioner Rosel H. Hyde and Mrs. Hyde, and FCC Commissioner Frederick Ford and Mrs. Ford. NAB President LeRoy Collins led that association's delegation at the re- ception. $100,000 Mennen buy puts SRO on ABC Radio ABC Radio moved to "virtual" sold- out status for the fourth quarter last week with an estimated $100,000 order for time placed by The Mennen Co. The network said the Mennen buy assured it of its "best quarter in more than a decade," with billings up 3% over this year's third quarter. Fourth quarter billings are reported up 45% over the similar three-month period last year. The Mennen order, made through Warwick & Legler, was for daily and weekend news programs, Flair Reports and weekend sports programs. Members of the Radio Advertising Bureau board and staff at the Wash- ington meeting: Seated (l-r) Edmund C. Bunker, RAB president; Miles David, RAB administrative vice presi- dent; Wendell Mayes, KBWD Brown- wood, Tex.; Victor C. Diehm, WAZL Hazleton, Pa.; D. L. Provost, Hearst Corp., New York; Weston C. Pullen Jr., Time Inc., New York; Lester M. Smith, KJR Seattle; Harold L. Neal Jr., ABC Radio; James McKenna, WCMB Har- risburg, Pa.; Hugh Boice, formerly with WEMP Milwaukee; George Comte, WTMJ Milwaukee; Louis Read, WDSU New Orleans. Standing (l-r) Robert H. Alter, RAB vice president and director of na- tional sales; William D. Shaw, KSFO San Francisco; R. L. Manders, RAB administrative assistant; Harold Thorns, Thorns Radio & TV Enterprises Inc., Asheville, N. C; John V. B. Sulli- van, WNEW New York; Frank Gaither, WSB Atlanta; Robert B. Jones Jr., WFBR Baltimore; Paul F. Braden, WPFB Middletown, Ohio; Bert Fergu- son, WDIA Memphis; Dr. Alfred N. Watson, RAB director of advanced re- search; Stephen P. Bellinger, WRAM Monmouth, III.; Philip Schloeder Jr., RAB assistant secretary-treasurer; Frank Schroeder, WDZ Decatur, III.; John Box Jr., The Balaban Stations, St. Louis; Harold Krelstein, Plough Broadcasting Co., Memphis; Lionel Baxter, Storer Broadcasting Co., Mi- ami; F. H. Brinkley, The Ottaway Sta- tions, Campbell Hall, N. Y.; Gustav K. Brandborg, KVOO Tulsa; William K. McDaniel, NBC; Robert F. Hurleigh, MBS; Robert E. Eastman, Robert E. Eastman & Co., New York. Mr. Diehm was re-elected board chair- man of RAB for 1964 at the annual meeting. Also re-elected were Mr. Bunker, Mr. David, Mr. Alter, Mr. Box as secretary; Mr. Compte, treasurer, and Mr. Schloeder. New board members elected were: Messrs. Provost, Shaw, and Sullivan. 62 (BROADCAST ADVERTISING) BROADCASTING, November 18, 1963 "WHAT IS NBC REALLY AFTER?" (PART II) Last week we reprinted some observations about NBC and the current season by TV and radio editor Richard K. Doan, of the New York Herald Tribune. This week, we offer an article by P. M. Clepper, of the St. Paul Dispatch, St. Paul, Minnesota, on the same subject. "Every so often, the discriminate viewer of television should thank the Lord for the National Broad- casting Co. ""You get the feeling that 'Some- one Up There'— in the NBC hier- archy—cares enough to send the public quality no matter what the ratings are, and no matter what the time and trouble (yea, even money) involved. "If you've ever seen distinguished drama on your screen, it's 60-40 that it was on NBC. The odds jump enormously when you talk about Shakespeare or opera or ballet on television. "No other network has worked so long and so consistently at putting 'good stuff on the air. Everybody talks about television's 'old good days,' 'golden days,' and so on; they look back at the old 'Philco' and 'Alcoa' and 'Kraft' drama shows. And to 'Playhouse 90,' the wonder- ful CBS experiment that USED to be. "But NBC is still doing that sort of thing. No other network has an anthology series— in which each week's story can be anything, not being tied to a certain set of charac- ters or setting; NBC has 'Show of the Week,' 'Richard Boone,' 'Bob Hope Theater,' 'Suspense Theater' and 'Walt Disney.' Every week, these shows put out interesting and, at times, great work. "No other network now has any- thing like the 'Telephone Hour,' dis- pensing not only popular melodies, but hunks of classical singing and dancing too. No other network now has a nature series, such as 'Wild Kingdom.' No other network is de- voting time to good fantasy for the younger set. such as 'Children's Theater.' "And neither of the other net- works has been able to build a news and special events department with the authority and depth of NBC's. It is fronted— in the popular mind- mostly by 'Dave and Chet,' but they are (to use a frosty comparison) like the top of an iceberg with the greater portion of the structure not seen. "NBC is, of course, a business concern, and it has its share of bread-and-butter shows ("Dr. Kil- dare,' 'Bonanza,' 'Hazel,' etc.) and has its poor ones too ('Redigo,' 'Harry's Girls'), but even though the Columbia Broadcasting System con- tinues to dominate the Top Ten rat- ing list. NBC hasn't been panicked into abandoning a valiant effort (admittedly not always successful) of placing, among the routine or ridicu- lous entries, something that is not just as good aL.tCLL BOX 5024 • DALLAS 22, TEXAS • TELEX CEPC0 n='V^ Subsidiary of LingTemco-Vought, Inc. EMPLOYERS REINSURANCE CORPORATION 21 West 10th., KANSAS CITY, MO. MEW YORK, 111 John • SAN FRANCISCO, 220 Montgomery CHICAGO, 175 W. Jackson • ATLANTA, 34 Peachtree. N E. BROADCASTING, November 18, 1963 95 Miller, Taishoff, Copley elected SDX fellows Three veteran journalists were elected fellows of Sigma Delta Chi, national journalistic society, week ago Saturday (Nov. 9) on closing day of society's 1963 convention at Nor- folk, Va. (Broadcasting, Nov. 11). Those honored, in recognition of their editorial performance or their contributions toward the elevation of journalism as a profession, were Paul Miller, of Rochester, N. Y., president of Gannett Newspapers and broadcast properties (whec-am-tv Rochester and winr-am-tv Bing- hamton, both New York; wdan Dan- ville and wrex-tv Rockford, both Illinois) and president of Associated Press; Sol Taishoff, president, pub- lisher and editor of Broadcasting Publications Inc. (Broadcasting and Television magazines and Broad- casting Yearbook); and James S. Copley, of San Diego, Calif., chair- man of Copley Newspapers, which include 15 dailies. James A. Byron, news editor of wbap-am-fm-tv Fort Worth-Dallas and former SDX national president, was recipient of Wells Memorial Key, highest honor society can bestow upon a member. Four-day meeting also witnessed election of Theodore F. (Ted) Koop, Washington vice president for CBS Inc., as president (Week's Head- liners, Nov. 11), and Benjamin McKelway, vice president of Wash- Mr. Miller Mr. Taishoff ington Star, as honorary president. Other officers elected at SDX con- vention are Ralph Sewell, assistant managing editor of Oklahoma City Oklahomian and Times, first VP; A. L. Higginbotham, chairman of University of Nevada's Journalism Department. VP for undergraduate affairs; Raymond L. Spangler, pub- lisher of Redwood City (Calif.) Tri- bune, secretary; and Robert M. White, publisher of Mexico (Mo.) Ledger, treasurer. Stephen Fentress, news director of kmox St. Louis, was elected to SDX board representing Region 7 (Nebraska, Iowa, Kansas and Mis- souri) for two-year term. James Bormann, news director of wcco Minneapolis, representing Region 6 (Minnesota, North and South Da- kota), resigned for health reasons and was replaced by Richard Klee- man, education editor of Minneapo- lis Tribune. wpta(tv) promotion manager is Wayne Studer, staff producer-director. Both stations are owned by Sarkes Tarzian. E. F. MacLeod, for past two years station manager of wcyb Bristol, Va., elected VP and general manager of wopi-am-fm Bristol, Tenn., and ac- quires interest in station. Wally Voight, general sales manager of T-N Spot Sales and Tobacco Radio Network for past five years, appointed director of radio operations for Capitol Broadcasting Co., which owns wral- am-fm-tv, T-N Spot Sales, Tobacco Radio Network and Tobacco Sports Network, all headquartered in Raleigh, N. C. Bob DeBardelaben named sales manager of Tobacco Radio Network. Outstanding dafifornia l/Qadio Stations Jor Sa(e 5000 WATT FULLTIMERS Priced at $230,000 and $300,000 THE ALBERT ZUGSMITH COMMUNICATIONS CORPORATION 4404 Riverside Drive, Burbank, California Victoria 9-3201 ARTHUR HOCAN |ACK FELDMANN 96 (FATES & FORTUNES) Murry Woroner resigns, effective Dec. 31, as station manager of wame Miami. John E. Mayasich, sales manager of wduz Green Bay, Wis., for past three years, assumes additional duties as sta- tion manager. Mr. Mayasich will be in charge of sales, operations, and person- nel at station. Joel Chaseman, executive producer of Westinghouse Broadcasting Co.'s The Steve Allen Show and formerly organization's national radio program manager, appointed assistant general manager of WBC-owned wins New York, effective Dec. 2. Jerry Appy, manager of wgtv(tv) (educational ch. 8) Athens, Ga., named chairman of National Educational Tele- vision affiliates committee. John T. Murphy, president of Cros- ley Broadcasting Corp., Cincinnati, elected to board of directors of Ohio Chamber of Commerce. Mr. Murphy was elected to three-year term repre- senting southwestern district. ALLIED FIELDS Walter P. Sheppard, assistant pro- fessor of broadcasting at Boston Uni- versity's School of Public Relations and Communications, assumes new post of faculty program director for wbur(fm) Boston, university's educational outlet. John Rhinehart, writer in program development department of Larry- Thomas Productions, joins National Tuberculosis Association, New York, as associate in radio-TV-film division. PROGRAMING Joseph Connelly, co-creator, producer and writer of Revue- produced Leave It To Beaver series former- ly on ABC-TV and now in syndication, elected VP of MCA and Revue Produc- tions. Hollywood and New York. Mr. Connelly, veteran TV and motion picture writer, was nomi- nated for Academy Award for his screenplay of motion picture "The Private War of Major Benson." He currently is executive producer of 90 Bristol Court, 90-minute TV series that goes into production next month at Revue for 1964-65 season. Stan Byrnes, former Midwest sales manager of Flamingo Films, appointed western division sales manager for Offi- cial Films, with headquarters in Los Angeles. Mr. Byrnes joined Official Films in 1961. George Lefferts, producer of Bing Crosby Productions' Breaking Point TV psychiatry series for ABC-TV (Mon- days, 10-11 p.m. EST), named series' BROADCASTING, November 18, 1963 Connelly executive producer. Richard Collins, associate producer, promoted to pro- ducer on Breaking Point, along with Mort Fine and David Friedkin, former- ly of Four Star Productions and MGM. Move will permit Mr. Lefferts to devote more time to development of scripts and to assume specific added assign- ments for Crosby Productions. Jack Flax, executive vice president of Teledynamic Corp., joins Triangle Pro- gram Sales, New York, as sales repre- sentative. Stan Schwimmer, assistant produc- tion supervisor at Screen Gems. New York, for past three years, signed to new contract as executive production assistant, with responsibilities in areas of production administration, general contract negotiations and business office supervision. Hal Raymond, production director at wdgy Minneapolis-St. Paul, promoted to program director. Stephen H. Sholes elected to newly cre- ated post of division VP f°r popular artist ^ t^^iB and repertoire at RCA ■ Victor Records, with headquarters in New York. Mr. Sholes, who has been with division tor nearly 30 years, will have full responsibility for all RCA Victor pop product — albums and sin- gles— as well as for all RCA Camden and Groove recordings. Paul Bain, promotion and public re- lations director of kob-am-tv Albuquer- que, appointed kob program director. Don Ranson, staff announcer and news director of kbbi(fm) Los Angeles, named production manager, replacing Gary Brandt, who resigned to join kpol-am-fm. that city. Don Hawkin- son, formerly of wmbi Chicago and klow(fm) Seattle, joins kbbi as staff announcer. Mr. Hawkinson will host such kbbi programs as Telephone Re- quest Time, Journey Into Music and Sunday Concert. Charlene McCloskey joins wtae(tv) Pittsburgh as film editor. David N. Burke, formerly of wbzi Brazil. Ind.. appointed sports director of went Gloversville, N. Y. Bill Emerson, newscaster at wibg- am-fm Philadelphia, appointed station's sports director. Woody L. Durham, former announcer at wbtw(tv) Florence, S. C, named sports director of wfmy-tv Greens- boro. N. C. Jack R. Wagner, program manager of knbr San Francisco, appointed by Governor Edmund Brown to serve on Advisory Committee on Emergency BROADCASTING, November 18, 1963 OAB elects Chopping Robert Chopping, general man- ager of kast Astoria, elected president of Oregon Association of Broadcasters. Other OAB offi- cers elected are Robert LaBonte, general manager of kerg Eugene. VP; and Ray Kozak, president and general manager of krow Dallas, secretary-treasurer. Di- rectors are Richard Green, koti- tv Klamath Falls: C. R. (Bob) Matheny, krco Prineville: Tom Becker, knpt Newport (all newly elected); Les Smith, kxl Port- land; and Irwin Adams, kgon Oregon City (directors held over). Communication. Committee will work with California disaster office to plan and coordinate participation of broad- casting industry in emergency commun- ications. John Campbell, left corner line back- er for Minnesota Vikings, joins sports staff of wcco-tv Minneapolis in mid- December after close of professional football season. He will be writer-re- porter. Steve Davis, formerly host of Seattle Sundown on KOL Seattle, joins kex Portland. Ore., to be heard on Night- side show (Monday-Friday. 7 p.m.- midnight) . Stephen C. Trivers, formerly program di- rector of WCOP-\M- fm Boston, appointed director of program operations at wpat- am-fm Paterson, N. J. ^ ^J^^ Phil B u rre f named Mr. Trivers producer-host of Broadway Music Hall, weekly series of specials at wncn(fm) New York. Lee Beaupre, film critic, will provide exclusive radio reviews of motion picture premieres for program, including interviews with Broadway and music personalities. John A. Aaron appointed producer of Alumni Fun, new information game show starting Sunday, Jan. 5, on CBS- TV network (5-5:30 p.m. EST). Lee Vogel, formerly with wdgy Min- neapolis-St. Paul, joins kstp there as air personality. Robert Louis, formerly with wbay- am-tv Green Bay. Wis., joins announc- ing staff of wtmj-am-tv Milwaukee. Jim Coy, formerly of wor New York, joins khj-am-fm Los Angeles as day- time air personality. Both stations are owned by RKO General Broadcasting. Dale R. Munson, formerly produc- tion manager-air personality at kglo- am-tv Mason City, Iowa, joins an- nouncing staff of wow-am-fm Omaha. Bruce Hinton, Southern California promotional representative for Warner Brothers Records. Burbank. appointed western regional promotion manager. Bud Kelly, formerly with wcop Bos- ton, joins wbbm Chicago as announcer- disc jockey. INTERNATIONAL E. S. Hallman, programing VP of Canadian Broadcasting Corp., elected chairman of International Television Federation, London. Major General J. Desmond Smith elected to board of directors of Thom- son Television (International) Ltd., London. He joined firm in 1962. Peter Brook, co-director of Royal Shakespeare Theater, elected to board of directors of Granada TV Network Ltd., London. Edward G. Fairburn elected board chairman of Tyne Tees Television Ltd.. London. Fred L. R. Hill, copy director and creative group head at Toronto office of Cockfield. Brown & Co., promoted to creative department director, and J. Ross MacRae, manager of radio-TV department, appointed director of DETROIT WJR 50,000 WATTS AM ■ 'O B ! y e u . i GOES CONTINENTAL ". . . Type 317B is simplicity itself ... in operation ... all of the requirements necessary for our method of operation ... are fully satisfied. chief engineer CJbejcJjurnjbcji. BOX 5024 • DALLAS 22, TEXAS • TELEX CEPC0 tL.'U'^r Subsidiary of Ling-Temco-Vought, Inc. 97 ANA7s Allen, Norton retire; McElroy elevated to senior VP Mr. McElroy Mr. Allen Mr. Norton Joseph M. Allen, Association of National Advertisers VP whose iden- tification with broadcast advertising goes back to Bristol-Myers' first ra- dio programs in 1925, is retiring as of January 1, 1964. Cy Norton, another VP and key operating executive of ANA, is re- tiring at the same time. Their retirement plans were re- ported to ANA annual meeting last week by President Peter W. Allport, who also announced that Lowell M. McElroy has been promoted to senior vice president. Mr. Allen, who in recent years had directed ANA's information services and international activities, joined association as director of TV and radio in 1953, after serving with Bristol-Myers as VP in charge of advertising and, subsequently, public relations. He also had served on board of directors and on executive committee of Broadcast Measure- ment Bureau and was chairman of ANA's radio committee while at Bristol-Myers. He joined Bristol-Myers in 1917, and when company went into radio advertising in 1925 Mr. Allen was put in charge of this activity. In en- suing years he handled such pro- grams as The Ipana Troubadors, Town Hall Tonight, District At- torney and Break the Bank, and worked with such stars as Fred Allen, Eddie Cantor, George Jessel, Walter O'Keefe, Ed Gardner, Abbott & Costello and Dinah Shore. Mr. Norton, with ANA since 1946, has had prime responsibility for association's national and re- gional conventions and for develop- ment of its "workshop" program. He formerly was with Strathmore Paper Co. and is past president of Paper Makers Advertising Associa- tion. Mr. McElroy, ANA's new senior VP, joined association in 1950 and has concentrated on development of management training service facili- ties for member companies. He taught advertising and marketing subjects at Harvard Business School and University of Michigan, and during World War II was with War Production Board and its predeces- sor agencies in Washington. Also see ANA annual meeting story, page 50. broadcast services department. Mr. Hill joined Cockfield, Brown in 1958; Mr. MacRae in 1945. Terence Hughes, former program di- rector of BBC-TV's South at Six maga- zine series, joins corporation's Pano- rama group. Mr. Hughes has handled studio direction for Panorama pro- gram for past year. Martin Young joins British Broad- casting Corp. (BBC) western region as reporter-commentator. EQUIPMENT & ENGINEERING Bernard J. Golbus appointed general manager of Dynascan Corp., Chicago, assuming responsibilities of Robert M. Karet, VP-sales, who has resigned, ef- fective Dec. 31. Mr. Golbus, who joined firm in 1958, will be in charge of B&K Manufacturing division test instru- ments and antenna and communications products of firm's Mark division. James Johnson, formerly engineer- ing scheduling clerk at ABC-TV, Holly- wood, promoted to assistant supervisor of engineering scheduling. William Dryer, ABC-TV technical director for Queen For A Day, appointed technical operations supervisor of network's Hollywood engineering department. J. B. Steed, marketing manager for electronics products division of Varo Inc., Dallas, appointed general manager of Varo's electrokinetics division (frac- tional horsepower motors, electronic equipment and Amp-Champ portable electric power generators) in Santa Barbara, Calif. Mr. Steed joined Varo in July 1953. James M. Cloney, general sales manager for Ozalid products in photo and repro divi- sion of General Ani- line & Film Corp., Binghamton, N. Y., appointed director of marketing for divi- sion, replacing Ward J. Koepenick, who Cloney joined GAF in 1946. Photo and repro division produces Ansco pho- tographic films, cameras and other sup- plies in photographic field. William V. Rauscher joins Eitel-Mc- Cullough Inc., electron tube manufac- turer, in newly created post of govern- ment liaison engineer at firm's Belle- ville, N. J., office. Dr. Robert L. Pritchard, director of engineering for Motorola's semiconduc- tor products division, awarded Elec- tronic Industries Association's Radio Fall Meeting Plaque at annual meeting in Rochester, N. Y., last week. Award cited Dr. Pritchard for his "many con- Mr. Cloney resigned. Mr. UNITED PRESS b INTERNATIONAL 9 ; "Jj a, smart _ — . addition ~to any newsroom 98 (FATES & FORTUNES) BROADCASTING, November 18, 1963 tributions to national and international standardization of semiconductor de- vices through active participation in the International Electro-technical Commis- sion, the Institute of Electrical and Electronic Engineers and the Joint Elec- tron Device Engineering Council." Edgar M. Welch, announcer and chief engineer at wksb Milford. Del., re- signs to join RCA as radio and mobile communications equipment sales repre- sentative for Delaware-Maryland-Vir- ginia area. Jack Izenstark, Chicago sales man- ager for phonograph division of Colum- bia Records, named manager of Olymp- ic of Chicago Inc.. wholly owned sales subsidiary of Olympic Radio & Tele- vision Sales Corp. Mr. Izenstark re- places Austin White, who resigned. NEWS Robert Norman, formerly with news department of WNHC-AM-TV New Hav- en. Conn., appointed news director of WCOP-AM-FM Boston. Randolph L White appointed direc- tor of news for wlib-am-fm New York. Andrew J. Reese Jr., for past fifteen months manager of UPI's Memphis. Tenn.. bureau, appointed Jackson. Miss., bureau manager. He will work under Cliff Sessions. Mississippi news manager with headquarters in Jackson. Succeeding Mr. Reese in Memphis is Patrick A. Harden, UPI's Jacksonville. Fla.. manager. Randolph Pendleton, member of Miami bureau staff, re- places Mr. Harden in Jacksonville. Daniel L Nelsen, formerly with ksla-tv Shreveport, La., joins kvtv (tv) Sioux City. Iowa, as news editor. Robert Stern, with Winston-Salem (N.C.) Journal and Sentinel since 1957. joins news staff of wsjs-am-tv there. Bob Howick, former news director of whlo Akron. Ohio, appointed news director of wcue-am-fm, that city. Gene Goss, former news director of katv(tv) Little Rock. Ark.? joins staff of Representative Wilbur D. Mills CD- Ark.) as information assistant. James Harper, formerly Lansing. Mich., correspondent for wjr Detroit appointed to station's news and public affairs department in Detroit. Dan Bagott, staff publicist at ABC- TV Hollywood for past 10 years, joins CBS-TV press information staff there, effective Nov. 25, as unit publicist. Sheri Blair, reporter for Chicago American, joins news staff of wbbm-tv Chicago. Jim Van Kuren, news and sportscaster at cklw Windsor-Detroit, promoted to broadcast coordinator of cklw-am-fm JFK's science adviser President Kennedy has an- nounced he intends to appoint Donald F, Hornig, chairman of Princeton University's chemistry department, as his science adviser. Dr. Hornig will be director of Office of Science & Technology also, succeeding Dr. Jerome B. Wiesner, who is expected to re- sign in next few months to return to his teaching post at Massa- chusetts Institute of Technology. Dr. Wiesner joined White House staff in 1961. Dr. Hornig is na- tive of Milwaukee, was graduated from Harvard and worked at Los Alamos during World War II. to assist in directing administrative and production work. Donald West, form- erly newscaster on cksl London. Ont., joins cklw to handle Mr. Van Kuren's former duties. Ralph Renick, VP in charge of news at wtvj(tv) Miami, appointed to Florida Citizens Advisory Committee on Highway Safety. Terry Montgomery, staff writer with \finneapolis Tribune, joins news staff of wcco-TV Minneapolis. DEATHS Thomas M. De Huff. 45, partner of The Zakin Co.. New York advertising agency, died Nov. 12 of heart attack at his office. Mr. De Huff, former VP and director of TV commercial pro- duction for Cunning- ham & Walsh. New York, joined Zakin this past April as partner responsible for account management and super- vision of broadcast activities. Before joining C&W in 1952. he had served as director of live TV production for William H. Weintraub agency (now Norman. Craig & Kummel) and pro- gram director for ABC Radio and staff director for ABC-TV. Herman Levy, 53, advertising man- ager of Allied Artists Productions. New York, died Nov. 6 at Cedars of Leban- on Hospital. Los .Angeles, after lengthy illness. Mr. Levy, formerly with adver- tising department of Universal-Interna- tional, joined Allied in April 1959. Don B o 1 la, film editor at wtae(ty) Pittsburgh, died Nov. 5 at Pittsburgh Allegheny General Hospital following heart surgery. Wayne Wilcox, 45. Detroit sales man- ager for CBS Radio network, died Nov. 8 in automobile accident near North- ville. Mich. Mr. Wilcox joined CBS Radio in 1955. Frederick Robert Bauer, 47, research director at Blair Television. New York, died Nov. 6 at Columbia-Presbyterian Medical Center. Warren Edson Moore, 31. contract administrator for Page Communica- tions Engineers. Washington, died Nov. S at Prince Georges General Hospital of injuries suffered in traffic accident at Seat Pleasant, Md. Charles Scheuer, director of creative programing for industrial show division of Screen Gems. New York, died Nov. 7 after three-week illness at New York University Medical Center. Hal Simonds. sales executive at wfil- am-fm Philadelphia, died Nov. 5. Leo Rice, 55. staff producer at wwrl New York, died Nov. 7 at Mount Sinai Hospital. Joseph C. Buckley, 65. account ex- ecutive at J. Walter Thompson Co., New York, died Nov. 8 at his home in Fairfield. Conn. Clyde D. (Wag) Wagoner, 74, former director of General Electric Co.'s news bureau, and well known radio and press relations executive for many years until his retirement in 1954, died Nov. 8 at his home in Sehenectadv. N. Y. 5 0,0 0 0 WATTS AM la 8 . GOES CONTINENTAL "...are particularly pleased with day-in. day-out trouble- free performance . . . pleased with many comments we re- ceive on high fidelity and excep- tionally clearu sound." i 1511 icci 1115 (—Q-yLtLyue-rLLcLL BOX 5024 • DALLAS 22. TEXAS • TELEX CEPC0 BROADCASTING. November 18. 1963 95 FANFARE WTOP presents culture on a Sunday evening A 21/2-hour uninterrupted program espousing a variety of cultural ideologies is being presented on wtop-am-fm Washington, Sundays 8-10:30 p.m. Called Symposion — the Greek root of "symposium" — the series is designed for the "audience with specific and dis- criminating tastes," according to Lloyd W. Dennis Jr., vice president and gen- eral manager of the station. The program takes its inspiration, Mr. Dennis said, from the "convivial soirees and marvelous culture" of the Hellanic peoples. In addition to the "music, singing and conversation, so dear to the hearts of the Greeks, Sym- posion will explore new dimensions of radio," he added. Symposion will draw the bulk of its material from Washington's people in the arts with occasional "exceptional contributions from every nation of the world . . . provided it is within our areas of artistic interest," Mr. Dennis noted. Symposion's host is Roy Meachum, formerly administrator of the Washing- ton National Ballet Foundation. WITHIN A STONE'S THROW U OF COMMUNICATIONS ROW! FOR TRAVELERS AND GOURMETS! A Bigger and Better HOTEL Madison Avenue at 52nd Street NEW YORK CITY Just steps from anywhere... now with 500 individually deco- rated rooms and suites — and completely air conditioned. Color brochure available. The magnificent new Barberry 17 E. 52 St. Your rendezvous for dining deliberately and well... open every day of the week for luncheon, cocktails, dinner, supper. PLAZA 3-5800 • TWX: 212-867-4936 A Traffic is no worry in the Navy The U. S. Navy took to the air recently to deliver Vice Admiral John S. McCain Jr. to the wmar-tv Baltimore studios. The helicopter landed Admiral McCain some 40 feet from the studio's doors. Admiral McCain descended on the station to tape a show in wmar-tv's biweekly series, Passport. After lecturing on the role of the modern U. S. Navy, the admiral left the same way he came. Drumbeats . . . Touch and go ■ The "Fumbling Finks" of wfbr and "Big Ones" of wjz-tv, both Baltimore, will meet in the second annual "Toys for Tots Bowl" Nov. 23. At last year's touch football game more than 5,000 spectators donated six truck- loads of toys to the Marine Corps cam- paign to provide toys to underprivileged children. Ex'span'sive promotion ■ It was a bar- gain day for the motorists who crossed Seattle's Evergreen Point Floating Bridge and had their radios tuned to kvi Seattle. The station picked up the toll for 2,651 cars — 44% of all cars crossing — during the morning and after- noon rush hours. Notes were passed out informing non-Kvi listeners that they could have ridden across the Lake Washington bridge free, if their dials had been set at 570. Wet contest ■ Kqv Pittsburgh received 2,500 entries in a two-week contest to predict the time and date of the city's next rainfall. The contest began after 30 days of drought and ended on the 46th day. A $50 prize was given to the listener who guessed closest to the date and time. School support ■ Wone Dayton, Ohio, has run ten 15-minute programs from area high schools in connection with a bond drive. The programs, School for Today, features a speech by the prin- cipal and music by the high school choir. The object is to tell the public about facilities available and facilities needed at the schools. Haiku hopefuls ■ Wdtm(fm) Detroit drew over 1,000 entries in a Japanese traditional poetry contest in behalf of Japan Air Lines. Winners for best Haiku poems received jinrikisha rides through downtown Detroit to special luncheon event. Knowledge ■ Wls Chicago has re- ceived 2,561 requests for a new police department pamphlet, "Know Your Law," as the result of a three-day edi- torial campaign urging listeners to read the booklet. Freshly baked ■ Birthday cakes went to advertising agencies throughout Canada and the eastern U. S. for the 17th birth- day of ckvl Verdun, Que.. Montreal suburb, on Nov. 4. The distribution was done by messenger and the cakes were baked in Montreal and Toronto. Ckvl, which started out as a 1 kw sta- tion, now operates with 50 kw, and has sent birthday cakes each year. ★ BE A RADIO or TV ANNOUNCER * Train for a high-paying Job as a Dlso Jocfeey. Commercial Announcer. Sportscaster. Classes taught by leading profeisionals. Day and even- ing classes for men, women and teenagers. Budget plan available. Free placement service. Corre- spondence Course available. Write or Phone for Information American Announcers Academy Inc. 1836 Euclid Ave. Cleveland 15. Ohio PR 1-3663 100 BROADCASTING, November 18, 1963 FOR THE RECORD FCC STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Nov. 7 through Nov. 13 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant.— antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. — transmitter unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours, 'educa- tional. Ann. — announced. Existing TV station ACTION BY FCC WSYE-TV Elmira, N. Y. — Granted waiver of Sec. 3.652i a' of rules to permit identifica- tion as Elmira-Corning station. Action Nov. 13. New AM stations ACTIONS BY' FCC Brunswick. Ga. — Dixie Radio Inc. Granted CP for new AM on 790 kc. 500 w-D, DA; conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. and program tests not to be authorized until permittee has shown Denver T. Brannen has divested all interest in. and severed all connections with. WPAP Fernandina Beach. Fla. P. O. address Box 723. Panama City. Fla. Es- timated construction cost $11,100, first year operating cost $36,000, revenue $45,000. Owner is Denver T. Brannen. Sept. 19 initial decision looked toward grant. Ac- tion Nov. 8. Mendota, 111. — Mendota Broadcasting Co. Granted CP for new daytime AM on 1090 kc. 250 w: remote control permitted: condi- tions include precluding presunrise opera- tion with daytime facilities pending final decision in Doc. 14419. P. O. address c/o Janet C. Becker. 924 Bellwood Avenue, Mendota. Estimated construction cost $11,- 753; first year operating cost $30,000: rev- enue $42,000. Janet C. Becker, sole owner, is employe a* International Harvester Co. Action Nov. 7. Existing AM stations ACTIONS BY" FCC WMPO Middleport-P o m e r o y, Ohio- Granted increased power on 1390 kc, D, Irom 1 kw to 5 kw; conditions include pre- cluding presunrise operation with daytime facilities pending final decision in Doc. 14419: remote control permitted. Chairman Henry abstained from voting. Action Nov. 7. KDRY" Alamo Heights, Tex. — Granted au- thority to conduct program test operation pending further action on license applica- tion covering CP for new station. Chairman Henry dissented. Action Nov. 7. KISN Vancouver, Wash. — Granted renewal of license. Chairman Henry and Commis- sioner Cox cissented. Action Nov. 7. APPLICATION KCBN Reno — CP to increase daytime power from 250 w to 1 kw. Ann. Nov. 7. New FM stations APPLICATIONS *Fort Collins. Colo. — State Board of Agri- culture. Colorado State Cniversity. 90.9 mc, channel 215, 800 w. Ant. height above average terrain minus 109 feet. P. O. ad- dress c/o Jon T. Larsen. Activities Center, Colorado State University. Fort Collins. Es- timated construction cost $8,046; first year operating cost $4,500. Ann. Nov. 8. Belle Glade, Fla. — Seminole Broadcasting Co. 93.5 mc, channel 228, 3 kw. Ant. height above average terrain 252 feet. P. O. address c o E. D. Rivers Jr., Box 217, Miami. Es- timated construction cost $13,625; first year operating cost $11,100; revenue $15,000. Ap- plicant is licensee of WSWN Belle Glade. Ann. Nov. 7. Americus, Ga. — Americus Broadcasting Co. 94.3 mc, channel 232A, 3 kw. Ant. height above average terrain 183 feet. P. O. ad- dress c/o Charles C. Smith, Box 917, Ameri- cus. Estimated construction cost $10,583; first year operating cost $2,216; revenue $3,- 000. Applicant is licensee of WDEC Ameri- cus. Ann. Nov. 13. Louisville, Ky. — Keith L. Reising. 106.9 mc, channel 295. 25 kw. Ant. height above average terrain 503 feet. P. O. address 2804 Hollywood Boulevard, Jeffersonville, Ind. Estimated construction cost $25,368: first year operating cost $42,000; revenue $60,000. Mr. Reising. sole owner, is general manager and part owner of WXVW Jeffersonville. Ann. Nov. 7. Kingston, N. Y. — Nelson Broadcasting Co. 97.7 mc. channel 249, 2.042 kw. Ant. height above average terrain 352 feet. P. O. ad- dress 603 Thurnau Drive, River Vale. N. J. Estimated construction cost $12,023; first year operating cost $16,680: revenue $30,088. Principals: Donald P. and Wilbur E. Nelson i each 50%). Applicant is also applying for new FM in Newburgh. N. Y. (see below). Roth principals are now employed by ABC. Ann. Nov. 8. Newburgh, N. Y. — Nelson Broadcasting Co. 103.1 mc, channel 276, 3 kw. Ant. height above average terrain 300 feet. Estimated construction cost $15,080; first vear operat- ing cost $16,680: revenue $22,068. For other information see Kingston, N. Y., applica- tion above. Ann. Nov. 8. San Angelo, Tex. — Techtronics Inc. 93.9 mc, channel 230, 26.7 kw. Ant. height above average terrain 156 feet. P. O. address 302 East Avenue K. San Angelo. Estimated con- struction cost $34,537: first year operating cost $22,916; revenue $25,920. Principals: Kenneth S. Gunter and Theodore N. Win- berg (each 50%). Mr. Gunter is chief engi- neer of San Angelo community antenna svstem: Mr. Winberg is local businessman. Ann. Nov. 13. Neenah-Menasha, Wis.— WNAM Die. 105.7 mc, channel 289. 36.54 kw. Ant. height above average terrain 229 feet. P. O. address Box 707. Neenah. Estimated construction cost $26,294: first year operating cost $12,- 000: revenue $12,000. Applicant is licensee of WNAM Neenah-Menasha. Ann. Nov. 7. Ownership changes ACTIONS BY FCC WINE Brookneld, Conn. — Granted assign- ment of CP from Eastern Broadcasting Sys- tem Inc. to Housatonic Valley Broadcasting Co., owned by Eastern (40%), George F. O'Brien and Blair A. Walliser (each 30%). No financial consideration involved, as as- signment is resolution of conflicting ap- plications for new AM's in same area. Ac- tion Nov. 8. WDAE-AM-FM Tampa, Fla.— G ranted transfer of control of licensee corporation, Smiley Properties Inc., from Joseph F. Smiley, executor of estate of David E. Smiley, deceased, to Smiley family. No financial consideration involved. Action Nov. 7. WMES Ashburn, Ga. — Granted transfer of control of licensee corporation. WMES Inc., from Donald H. Wingate (33 »3%) to Maxine E. Robinson (33 V3%); other ownership re- mains stable. Consideration is $10,472 in debt. Mrs. Robinson owns 15% of WAAG Adel, Ga. Action Nov. 6. WISH-AM-FM Indianapolis— Granted as- signment of license from Indiana Broad- casting Corp., subsidiary of Corinthian Broadcasting Corp., controlled by John Hay Whitney, to Star Stations of Indiana Inc., whose parent corporation. Star Stations Inc., is headed by Don W. Burden. Con- sideration $1,250,000. Star stations are KOIL and KICN(FM), both Omaha, and KISN Vancouver, Wash. Commissioners Robert T. Bartley and Kenneth A. Cox dissented. Ac- tion Nov. 13. WARE Ware, Mass. — Granted assignment of license from Sherwood J. Tarlow (51%), Allan W. Roberts (25%) and Joseph Kruger (24%), d/b as Central Massachusetts Broad- casting Corp., to Mr. Roberts (100%). tr/as Central Broadcasting Corp. Consideration $70,860 and Mr. Roberts's stock in WWOK Charlotte, N. C, now jointly owned with two above principals. Action Nov. 7. KXLL Missoula, Mont. — Granted assign- ment of license from J. VV. Burgan and June B. and George E. Wilson (each 33 ■3%), d/b as June Inc., to Christian Enter- prises Inc., nonprofit organization headed by Harold Erickson. Consideration $28,716. Christian Enterprises is associated with KGLE Glendive, KGVW Belgrade & KURL Rillings. all Montana. Commissioner Robert T. Bartley dissented. Action Nov. 13. WEMJ Laconia, N. H. — Granted assign- ment of license from Albert F. Orlandino (51 2,3%), Martin J. Cicatelli (33 Y3%) and Samuel Kassel (15%), d/b as New Hamp- shire Broadcasting Corp., to Albert L. Auclair (52%), David F. Shurtleff, Joseph C. Maltais (each 20%) and Talbot R. Hood (8%), tr/as Belknap Broadcasting Corp. Consideration $80,000. Belknap is subsidiary of Monadnock Broadcasting Corp.. licensee of WKBK Keene, N. H. Action Nov. 12. WJJZ Mount Holly, N. J. — Granted assign- ment of CP from John C. Farina (100%). d/b as Mount Holly-Burlington Broadcast- ing Co., to Mr. Farina (98%), Sarah M. and Frederick R. Farina (each 1%), tr/as Mount Holly-Burlington Broadcasting Inc. No financial consideration involved. Action Nov. 12. WKNY Kingston, N. Y.— Granted assign- ment of license from Kingston Broadcast- ing Corp. to William H. Rich and Alastair B. Martin (each 50%), tr/as Tri-County Broadcasters Inc. Consideration $171,000. Mr. Rich has interests in WMGW-AM-FM Meadville and WPIC-AM-FM Sharon, both Pennsylvania, and WTRU Muskegon and EDWIN TORNBERG & COMPANY, INC. HHP Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . Ml) 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 BROADCASTING. November 18, 1963 101 WGRD Grand Rapids, both Michigan; Mr. Martin is investor. Action Nov. 7. WBNO Bryan, Ohio — Granted assignment of license from John G. Greene, Joseph S. Klarke (each 24.5%), George E. and Harry E. Worstell (each 23%) and Gladys R. Worstell (5%), d/b as Williams County Broadcasting System, to Williams County Broadcasting System Inc., owned by G. E. (37.69%), H. E. (22.38%) and G. R. (5.19%) Worstell. Mr. Klarke (9.09%), Laurence M. Kimble (14.28%) and Rose- mary S. Harsha (10.39%). Mrs. Harsha is wife of U. S. Representative William H. Harsha (R-Ohio). Consideration is assump- tion of financial responsibility. Action Nov. 12. KALV Alva, Okla. — Granted assignment of license from John H. Goss, Aubrey D. Conrow and Homer G. LaForge (each 33 1,3%), d/b as Alva Communications Inc., to Roger W. Lovett and Merle D. Curfman (each 48%) and Linda K. Lovett and Avis A. Curfman (each 2%). tr/as Avlin Inc. Consideration $100,000. Mr. Lovett is at- torney; Mr. Curfman is broadcast news- man. Action Nov. 7. WACB Kittanning, Pa. — Granted assign- ment of license from Joel W. Rosenblum (100%) to Mr. Rosenblum (100%), tr/as WACB Inc. No financial consideration in- volved. Action Nov. 6. WUNO Rio Piedras, P. R.— Granted relin- quishment of positive control of licensee corporation, San Juan Broadcasting Corp., by William M. and Hope W. Carpenter (66 %% before transfer. 50% after) and Ramon Antonio de la Cruz (16%% before 12 5% after) through sale of stock to Williame de la Cruz (37.5% after transfer, 16 %% before). Consideration $25,000. Ac- tion Nov. 8. WTND Orangeburg, S. C. — Granted trans- fer of control of licensee corporation, WTND Inc., from Sims family (100%) to James H. Grassette and John B. Rembert. trustees of estate of James I. Sims (33 1/5% before transfer, 100% after). Consideration $46,- 666. Action Nov. 7. KVII(TV) Amarillo, Tex. — Granted assign- WOR 50,000 WATTS AM 0 Si c 1 % F B ■ 6 * • S^i a m ; a u it i • |! 1 B i :: :i> : g B m 1 GOES CONTINENTAL ". . . screen modulation gives us highest fidelity with less than 1 % carrier shift . . . entire in- stallation operates at half the cost of our old AM transmitters." chief engineer B0X 5024 • DALLAS 22, TEXAS • TELEX CEPCO 2^F\^ Subsidiary of Ling-TemcoVought, Inc. ment of license from Cecil L. Trigg (25. 72%), Dave G. Scribner (20%) and others, d/b as Southwest States Inc., to John B. Walton Jr. (100%). Consideration $1,125,000. Mr. Walton owns KVKM-AM-TV Monahans and V3 of KFNE-FM Big Springs, Tex. Ac- tion Nov. 12. KCDI Kirkland, Wash.— Granted transfer of control of permittee corporation, Carl- Dek Inc., from Carl E. Haymond (51%), Dexter Haymond and Jack H. Goetz (each 20%) and Arthur Balinger (9%) to Gordon B. Sherwood Jr., Edward R. Hopple and Media Management Corp. (each 33 Vs%); Media Management is owned 50% each by Jack L. and Ada Stoll. Consideration $22,- 320. Messrs. Sherwood and Hopple have in- terests in KWAC Bakersfield, Calif.; Mr. Stoll owns media brokerage firm. Action Nov. 12. KMCS(FM) Seattle— Granted transfer of control of licensee corporation, Market- Casters Inc., from J. G. Talbot (51%) to Talbot Co. (100% after transfer, 49% before), in which Mr. Talbot has controlling interest. Consideration $33,300. Action Nov. 8. WPFP Park Falls, Wis.— Granted assign- ment of license from Gordon F. Schluter (100%) to Desmond H. Callaghan, Thomas B. Beckwith (each 21.9%) and others, tr/as Northland Broadcasting Inc. Consideration $90,000. Dr. Callaghan is physician, Mr. Beckwith is majority owner of petroleum outlet: both have minority interests in WERL Eagle River, Wis. Other minority owners of assignee have connections with WERL. Action Nov. 12. APPLICATIONS WTAG Worcester, Mass. — Seeks assign- ment of license from W.T.A.G. Inc. to parent corporation, Worcester Telegram Publishing Inc. No financial consideration involved. Ann. Nov. 13. WLST Escanaba, Mich. — Seeks assignment of license from Frank J. Russell Jr. (100%) to The Mining Journal Ltd., whose majority owner is Mr. Russell. No financial considera- tion involved. Mining Journal is licensee of WDMJ Marquette, Mich. Ann. Nov. 7. KWRE Warrenton, Mo. — Seeks assignment of license from Glenayre Broadcasting Co., 100% owned by Harry H. Coon, to Kaspar Broadcasting Co. of Missouri, owned by Vernon J. Kaspar (50%), Ray V. and Susanne F. Hamilton (each 25%). Consid- eration $105,000. Mr. Kaspar owns WILO- AM-FM Frankfort. Ky.: Mr. Hamilton is majority owner of KERN-AM-FM Bakers- field. Calif., and chairman of board of Hamilton-Landis & Associates, station brok- erage firm; Mrs. Hamilton is president of brodcast reality firm. Ann. Nov. 13. WLNG Sag Harbor, N. Y. — Seeks assign- ment of CP from Fitzgerald Smith (100%), tr/as Hamptons Broadcasting Co., to Eastern Long Island Broadcasters Inc., wholly owned by Mr. Smith. No financial considera- tion involved. Ann. Nov. 7. WHOL Allentown, Pa. — Seeks assignment of license from Allentown Broadcasting Corp., owned bv Victor C. Diehm (44.8%), Kathryn E. Kahler (23%), Harrv L. Magee (16.7%) and Howard Isaacs (15.5%), to Empire Broadcasting Inc., owned by Ray M. Schacht and James A. Herbert (each 50%). Consideration $138,000. Mr. Schacht is general manager of WESA Charleroi. Pa.: Mr. Herbert is chief engineer of WAMO Pittsburgh. Ann. Nov. 7. WCKI Greer, S. C— Seeks assignment of license from Vernon T. Fox to Sira-Pak Radio Inc., owned bv Marshall T. Pack (50%), Raymond K. Hall and Isaac H. Bourne (each 25%). Consideration $85,000. Mr. Pack owns music company, talent broker and nromotion firms: other two principals are businessmen. Ann. Nov. 13. WFMV(FM) Richmond, Va.— Seeks trans- fer of control of licensee corporation. Pro- fessional Broadcasting Inc., from Joseph T. Byrne, William F. Grisrsr Jr., William T. Moore and others to Fidelity Broadcasting Co., subsidiary of Fidelity Bankers Life In- surance Co. Consideration is stock in Fidel- ity Broadcasting. Ann. Nov. 1. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Herbert Sharfman issued initial decision looking toward grant- ing applications of Southern Radio and Television Co. for new AM on 1440 kc, 1 kw-N, 5 kw-LS. DA-2, in Lehigh Acres, Fla., and Robert Hecksher to increase nighttime power of WMYR Fort Myers, Fla., on 1410 kc, DA-N, from 500 w to 5 kw, continued daytime operation with 5 kw, both conditioned that presunrise opera- tion with daytime facilities is precluded pending final decision in Doc. 14419. Action Nov. 13. ■ Hearing Examiner Basil P. Cooper is- sued initial decision looking toward denying application of Rhinelander Television Cable Corp. for new AM on 1300 kc, 5 kw-D, in. Rhinelander. Wis. Action Nov. 13. ■ Hearing Examiner Millard F. French issued initial decision looking toward granting application of Paul W. Stone- burner, tr/as Salem County Radio for new daytime AM on 1510 kc, 250 w, in Salem, N. J., and denying application of Radio Haddonfield Inc. for same facilities in Haddonfield, N. J. Action Nov. 3. DESIGNATED FOR HEARING WLAF LaFollette, Tenn. — Designated for hearing application for increased daytime power on 1450 kc from 250 w to 1 kw, continued nighttime operation with 250 w; made WEZJ Williamsburg, Ky., party to- proceeding. Action Nov. 7. OTHER ACTIONS a Commission announces formation of committee on subscription television con- sisting of Commissioners Lee Loevinger. chairman, Kenneth A. Cox and Robert E. Lee. Committee will closely follow and evaluate developments in field of pay-TV and inform commission on subject. Action Nov. 13. ■ By order, commission denied applica- tion and supplement by Simon Geller for review of that part of Review Board's July 15 decision which denied Geller 's ap- plication for new AM on 1540 kc. 1 kw. D. DA. in Gloucester. Mass. Action Nov. 13. ■ Commission, with Commissioner Hyde dissenting, granted Hal Cox Co. short term license— to Dec. 1, 1964— to cover CP which authorized change in station location and trans, site of KAFE(FM) from Oakland. Calif., to San Francisco and increase power and make other changes, and dismissed as moot co-pending renewal application. Ac- tion Nov. 13. a Bv memorandum opinion and order, commission (1) granted applications of K and M Electronics Co. for two new UHF TV translator stations on channels 70 and 74 in Ely Minn., to rebroadcast programs of WDSM-TV (ch. 6) and KDAL-TV (ch. 3). both Duluth. Minn. -Superior, Wis.; and (2) denied opposing petition by WELY Corp.. owner and operator of Ely Television Cable Co., community antenna TV system serving Ely and Winston, both Minnesota. Action Nov. 13. ■ By letter, commission denied petition by Navajo Bible School and Mission Inc. for waiver of Sec. 1.351 of rules regarding application for new daytime AM in Windsor Rock, Ariz., on 630 kc. 1 kw power. Com- mission suggested that it might be possible for applicant to select different frequency which would not involve problems with respect to Class I-A channels or existing facilities. Action Nov. 13. a Commission granted, with conditions, request for waiver of all-channel TV re- ceiver requirements to permit interstate shiDment bv Motorola Inc. of Motorola/ Dah'berg "Televiewers" which are integral part of special communications systems for Barnert Memorial Hospital in Paterson, N.J.. and St. Joseph's Hospitals in Fort Wayne. Ind.. and Meridian. Miss. Action Nov. 7. ■ Commission scheduled oral argument for Nov. 14 in proceeding on application of Salina Radio Inc. f^r new AM in Salina. Kan. Action Nov. 7. ■ Commission, on request by Melody- Music Inc.. postponed oral argument from Dec. 16 to Jan. 9. 1964. in proceeding on application for renewal of license of WGMA Hollywood. Fla. Action Nov. 7 ■ Commission, on request by Mid-Florida Television Corp.. extended from 20 minutes to 30 minutes time for oral argument on Jan. 13, 1964, in proceeding on application and that of WORZ Inc. for new TV stations on channel 9 in Orlando. Fla. Action Nov. 7. ■ Commission denied request by WJMJ Broadcasting Corp. for extension of time from 20 minutes To 30 minutes for oral argument on Dec. 16 in proceeding on 102 (FOR THE RECORD) BROADCASTING, November 18, 1963 application and that of Young People's Church of Air Inc. for new FM stations in Philadelphia. Action Nov. 7. ■ By letter, commission denied petition by Western Broadcasting Co. for waiver of Sec. 1.351 of rules and withheld action on application for increased power of KIFX Phoenix. Ariz., on 860 kc. D. from 1 kw to 5 kw. pending Snal consideration of Class 1-A channels within 30 kc of West- ern's proposal. Commissioner Lee abstained from voting. Action Xov. 7. ■ Commission granted extension of time to Oct. 31, 1964. for City of New York Municipal Broadcasting System to continue experimental transmission of coded or scrambled signals over WNYC-TV tch. 31) New York, under stated conditions. Com- missioner Ford abstained from voting. Ac- tion Nov. 7. ■ Commission gives notice that Sept. 13 initial decision which looked toward deny- ing application of Golden Triangle Broad- casting Inc. to change facilities of WEEP Pittsburgh from 1080 kc. 1 kw-D. to 1070 kc. 500 w. DA-N. nnl and change station location to Mt. Oliver, became effective Nov. 4 pursuant to Sec. 1.153 of rule;. Action Nov. 7. ■ By memorandum opinion and order, commission (1) dismissed late-filed petition by News-Sun Broadcasting Co., applicant for new FM on 106.7 mc (ch. 294) in Waukegan. HI., for reconsideration of third report which adopted revised FM table of allocations requesting, among other things, that channel 294 be now assigned to Waukegan. and (2) on own motion, stayed further proceedings on applications for new FM stations of News-Sun. Waukegan. Radio America. Chicago, and Edward W. Piszczek and Jerome K. Westerfield for new FM in Des Plain es. m.. pending disposition of pending conflicting requests for channel 294 in Chicago area. Action Nov. 7. ■ By memorandum opinion and order, commission (1) granted renewal of license for Central Massachusetts Broadcasting Corp.. WARE Ware. Mass., conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419: i2) granted petition by WRYT Inc. iWRYTi. Pittsburgh, to extent of attaching condition to WARE renewal grant: and (3) denied petition by WARE to designate re- newal application and that of WRYT for consolidated hearing. Action Nov. 7. Routine roundup ACTION'S BY REVIEW BOARD ■ By memorandum opinion and order in proceeding on application of Raul Santiago Roman for new AM in Vega Baja, Puerto Rico, (1) denied petition by Arecibo Broad- casting Corp. (WMNT). Manati, P. R., to dismiss Roman's application and revoke prehearing conference and hearing orders: (2) granted in part Broadcast Bureau's untimely filed petition to extent of enlarg- ing issues to determine whether in light of proceedings pending in Civil No. CS 62- 819 in Superior Court of Puerto Rico, there would be any impediment to construction and operation of station by Raul Santiago Roman: and (3) withheld action on Roman's petition for waiver of Sec. 1.362 of pub- lication rules pending receipt from Roman within ten days of additional information concerning complete compliance with pub- lication rule. Action Nov. 12. ■ Scheduled following proceedings for oral argument on Dec. 10: AM applications of Don L. Huber. Madison, and Bartell Broadcasters Inc. (WOKYi. Milwaukee, both Wisconsin: and Ail applications of WNOW Inc. (WNOW). York. Pa., and Radio As- sociates Inc. (WEERi. Warrenton. Va. Ac- tion Nov. 12. ■ Granted petition by Community Broad- casting Corp. to extend time to Nov. 25 to file oppositions to Sunbeam Television Corp. (WCKT) petition to enlarge issues in Miami TV channel 7 proceeding. Action Nov. 8. ■ Granted petition by Maricopa Counts- Broadcasters Inc. (KALF), Mesa. Ariz., to extend time to Nov. 12 to reply to opposi- tions to petition to enlarge issues in pro- ceeding on application of Eastside Broad- casting Co. for new daytime AM in Phoenix. Ariz. Action Nov. 7. ■ Granted petition bv Cumberland Valley Broadcasting Corp. i WTBO- AM-FM) , Cum- berland, Md., to extend time to Nov. 19 to file exceptions to initial decision in proceed- ing on application of WKYR Inc. to move WKYR Keyser. W. Va.. to Cumberland, and make other changes in operation. Action Nov. 7. ■ By memorandum opinion and order in Corpus Christi. Tex., TV channel 3 proceed- ing. (1) granted joint petition by South Texas Telecasting Inc.. i KYDO-TV'. and Nueces Telecasting Co.. also supplement by Xueces. for approval of agreement wherebv KYDO-TV would reimburse Nueces S40.000 for expenses incurred by latter in processing application in return for withdrawal: (2) dismissed Nueces application with prejudice; and (3) granted South Texas application to change facilities of KYDO-TV Corpus Christi from channel 22 to channel 3. Board Member Pincock not present: Board Mem- ber Slone dissented and issued statement. Action Nov. 6. ACTIONS ON MOTIONS By the Office of Opinions and Review ■ Granted motion by Quality Broadcast- ing Corn.. SuDreme Broadcasting Inc. of Puerto Rico and Radio Americas Corp. to extend time from No. 12 to Nov. 18 to file reply to Broadcast Bureau's opposition in matter of revocation of licenses of WKYX and WFQMiFMK both San Juan, and WORA-FM Mayaguez. both Puerto Rico. Action Nov. 12. By Hearing Examiner Thomas H. Donahue ■ On own motion, continued Nov. 12 pre- hearing conference to Nov. 15 in proceeding on applications of Boardman Broadcasting Inc. and Daniel Enterprises Inc. for new AM stations in Boardman and Warren, both Ohio, respectively. Action Nov. 8. By Hearing Examiner Charles J. Frederick ■ On own motion, rescheduled from 9:00 a.m. to 1:45 p.m.. Nov. 13. further hearing in proceeding on application of Reading Radio Inc. for new FM in Reading. Pa. Action Nov. 8 ■ Granted motion and suoolement by WTIF Inc. and WDMG Inc. to continue Dec. 9 hearing to Jan. 15. 1964. in Tifton. Ga.. in matter of revocation of license of WTIF Tifton and renewal of license of WDMG Douglas, both Georgia. Action Nov. 8. ■ On own motion, scheduled hearing for Nov. 13 in proceeding on application of Reading Radio Inc. for new FM in Reading. Pa. Action Nov. 5. By Hearing Examiner Arthur A. Gladstone ■ Granted request by Northland Radio Corp. iKWEBt. Rochester. Minn., to con- tinue Nov. 25 hearing to Dec. 3 in proceed- ing on AM application. Action Nov. 7. By Hearing Examiner Elizabeth C. Smith ■ Pursuant to agreement reached at Nov. 6 prehearing conference in proceeding on AM aDplication of Moberly Broadcasting Co. iKNCMi. Moberly. Mo., continued Dec. 6 hearing to Feb. 4. 1964 Action Nov. 6. BROADCAST ACTIONS by Broadcast Bureau Actions of Nov. 12 KTHO Tahoe Valley, Calif. — Granted li- cense, correct geographic coordinates and redescribe main studio and trans, location. WEEX Easton, Pa. — Granted licenses covering changes in ant. and ground sys- tems, increase in daytime power, and in- stallation of new trans, and DA-D. specify type trans, and correct geographic coordi- nates (main) : and use of old alternate main trans, as aux. trans, at main trans, site. KCAP Helena, Mont. — Granted license covering change in ant. -trans, location and changes in ground and ant. systems. WBAL Baltimore — Granted license cover- ing installation of new trans. ( main i : correct geographic coordinates. WPRO-FM Providence. R. I. — Granted CP to install new trans, and new ant., decrease ant. height to 540 feet and make changes in ant. system. ■ Granted licenses covering installation of aux. trans, for following: KCAP Helena. Mont.: WKEY Covington. Va. ■ Following were granted extensions of ccmDletion dates as shown: *WTVIiTYi Charlotte. N. C. to May 18. 1964: WBKB (TV) (main trans, and ant.) Chicago to July 20. 1964: WCIU(TV) Chicago to May 21. 1964: *WITVi'TV) Charleston. S. C, to April 15. 1964. Actions of Nov. 8 WGMS Bethesda, Md.— Waived Sec. 3.30 (a) of rules and granted mod. of license to extent of perrmtting establishment of main studio at 5100 Wisconsin Avenue. N.W., Washington: condition. *WMUB-TV Oxford. Ohio — Granted CP to change ERP to 151 kw vis. and 91.2 kw aur.: change type trans, and type ant.: ant. height to 320 feet: condition. KMC S (FM) Seattle; — Granted CP to in- crease ERP to 35 kw. make changes in ant. system, install new ant. and change ant. height to 1.100 feet. KLZ-FM Denver— Granted CP to increase ERP to 100 kw-. KPAT-FM Berkeley. Calif .—Granted CP to increase ERP to 50 kw (horizontal' and 3.9 kw (vertical) and install new trans. K05AH Hot Springs, Mont. — Granted CP to make changes in ant. system and specify name as Hot SDrinas Communitv T. V. for YHF TV translator. *WGLS-FM Glassboro. N. J. — Granted mod. of CP to change type trans, and type ant. KALB-FM Alexandria. La. — Granted mod. of CP to change tvpe ant. and tvpe trans. KURL-F.M Billings. Mont.— Granted mod. of CP to change type ant. and increase ERP to 17.5 kw. WDOL-FM Athens. Ga. — Granted mod. of CP to change tyne trans, and tvoe ant. WLAC-FM San Juan. P. R. — Granted mod. of CP to change tvr>e ant. and increase ERP to 91 kw. K12EK, KOSEM. K12BS. Breckenridge and Blue River Valley, both Colorado — Granted mod of CP's to change frequencies to channels 12. 8 and 10. respectively, for YHF TV translators. K09GD Canby. Minn.— Granted mod. of CP to change frequency to channel 9. tyne trans, and make changes in ant. svstem for \~HF TV translator. K12BO. K10ER. Glasgow. Mont.— Granted CP and mod. of CP to change trans, loca- tion to Water Tower Hill in Northern City- limits of Glasgow, make changes in ant. system and include King Springs, GalDin ?nd Tampico. Mont, in principal communitv, and specify tvpe trans, for VHF TV trans- lator station K12BO: and change tvpe trans, and include King Springs. Galpin "and Tam- pico. Mont, in principal communitv for VHF TV translator station K10ER. KSD-FM St. Louis— Granted request to cancel CP for new FM in St. Louis: delete call letters. ■ Following were granted extensions of completion dates as shown: KSEA(FM) San Diego to Jan. 15. 1964: WKBN-TY (main trans, and ant.) Youngstown. Ohio, to Jan. 9. 1964: »WEIQiTY) Mobile. Ala., to Mav 1. 1964. Actions of Nov. 7 KHl'L(FM) Houston— Granted SCA on subcarrier frequency of 67 kc. KVEN Ventura. Calif. — Granted license covering use of old main trans, as alternate main trans, at main trans, site: remote con- trol permitted. KCOH Houston — Granted license cover- ing installation of aux. trans. KUXO Corpus Christi. Tex.— Granted li- cense covering change in studio and ant.- trans. location. KHOT Madera. Calif. — Granted license covering change from DA-D to non-DA: redescribe trans, and main studio location. KFDA Amarillo, Tex.— Granted license covering installation of new trans, as aux. daytime and main nighttime trans. KLWW Cedar Rapids. Iowa — Granted li- cense covering use of old main trans, as aux trans, at main trans, site: remote con- trol permitted. KSVP Artesia. X. M.— Granted license covering installation of aux. trans, and ant. WPDQ Jacksonville. Fla.— Granted license covering installation of old alternate main trans, as aux. trans. WQXI Atlanta— Granted CP to install al- ternate main nighttime and aux. daytime trans, at main trans, site; remote control permitted; condition. K71BB Daggett. Calif.— Granted CP to change primary TV station to KBAK (ch. 291 Bakersfield. Calif., for UHF TV translator station: condition. K12BB Martinsdale and Lennep. both Montana — Granted mod. of CP to change type trans, and make changes in ant. svstem for VHF TV translator station. K75BD Weed Heights. Nev.— Granted mod. of CP to change type trans, for UHF TV translator station. K83AR Tularosa. X. M, — Granted exten- BROADCASTING. November 18, 1963 103 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Nov. 13 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3,847 40 146 297 FM 1,113 17 96 276 TV 5211 55 82 124 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Nov. 13 TOTAL VHF UHF TV Commercial 473 88 5611 Noncommercial 52 29 81- COMMERCIAL STATION BOXSCORE Compiled by FCC, Sept. 30 AM FM TV Licensed (all on air) 3,838 1,110 5211 CP's on air (new stations) 49 20 55 CP's not on air (new stations) 134 75 81 Total authorized stations 4,021 1,205 6571 Applications for new stations (not in hearing) 185 224 70 Applications for new stations (in hearing) 123 12 51 Total applications for new stations 308 236 121 Applications for major changes (not in hearing) 226 95 46 Applications for major changes (in hearing) 52 3 10 Total applications for major changes 278 98 56 Licenses deleted 2 10 CP's deleted 2 1 l 1 Does not include seven licensed stations off air 2 Includes three stations operating on unreserved channels sion of completion date for new UHF TV translator station to April 27, 1964. ■ Granted licenses covering increase in daytime power and installation of new trans, for following: KWOC Poplar Bluff. Mo.; KATE Albert Lea, Minn., specify type trans, and redescribe main studio and trans, location; condition; KCKC San Bernardino, Calif., and specify type trans, (two main trans. — D and N), and install DA-2. ■ Granted CP's to replace expired permits for following new VHF TV translator sta- tions: K08EA, Raton Community Television Club, Raton, Springer and Maxwell, all New Mexico; K11EP, Television Viewers Association, San Mateo and Ambrosia Lake, both New Mexico; K08BF, K13BQ, Black Hills Ordnance Depot, Igloo, S. D., and specify applicant's name as Black Hills Army Depot. K71BA, K73BA, K75BB, East Wenatchee and East Wenatchee Bench, both Washing- ton— Granted CP's to change type trans. for UHF TV translator stations. Actions of Nov. 6 Granted renewal of licenses for following: WHKY-AM-FM Hickory; WISP Kinston; WKMT Kings Mountain; WLOE Leaksville, all North Carolina; WFBC-FM Greenville, S. C; WANS Anderson, S. C; WAYS Charlotte; WBAG-FM Burlington-Graham; WBIG Greensboro; WBUY-AM-FM Lexing- ton, all North Carolina; WCAY Cayce, S. C; WCEC Rockv Mount, N. C; WCSC- FM Charleston, S. C; WDNC-FM Dur- ham; WEED-FM Rocky Mount; WENC- FM Whiteville; WETC Wendell-Zebulon; WFMO Fairmont; WGBG Greensboro; WHKP-FM Hendersonville; WIRC-FM Hick- ory; WMFR-FM High Point; WOHS-FM Shelby, all North Carolina. Lake George Volunteer Fire Department, Lake George and Florissant, both Colorado —Granted CP's for new VHF TV translator stations, on channels 2 and 6, to translate pro- grams of KBTViTV) 3 substantial principals with cash resources need inquire to JOHN McLENDON NIMAC BROADCASTING CO. Box 197, Jackson, Miss. 601-948-1617 SINGLE-MARKET Daytime upper-midwest station serving 5- county area. 5,000 city, 20,000 county. 55.0OO gross. Ideal owner-manager situa- tion, making money. Total cost, terms over 6 years -S65.000. Deal direct with owner in confidence. BOX N-181 BROADCASTING -CONFIDENTIAL NEGOTIATIONS" For Buying and Selling RADIO and TV STATIONS in the eastern states and Florida W. B. CRIMES & CO. 2000 Florida Avenue, N.W. Washington 9, D. C. DEcatur 2-2311 THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. HASKELL BLOOMBERG Station Broker 208 Fairmount St., Lowell, Massachusetts MAINE — .$125,000 ; SEW HAMPSHIRE — $100,000: NEW YORK — $125,000; NEW YORK — $60,000 : CONNECTICUT — $150,000 ; SOUTHWEST VHP — $100,000. PLEASE WRITE WITH COMPLETE IDEN- TIFICATION. Continued from page 104 Television Inc. on channel 72. Madras and Culver, Ore., to translate programs of KGW- TV (ch. 8) Portland, Ore.; Phillips County TV Association Inc. on channel 79. Phillips Countv. Mont.. KRTViTV) (ch. 3^ Great Falls, Mont. United Television Co. of New Hampshire Inc., Manchester, X. H. — Granted CP for new VHF TV translator station on channel 13 to translate programs of WMUR-TV (ch. 9 1 Manchester, N. H. Fine ■ Commission notified Merchants Broad- casters Inc. it is liable to forfeiture of S500 because WAIL Baton Rouge willfully or repeatedly violated Sect. 3.111(b) of com- mission's rules concerning operating log requirements. Action Nov. 13. Rulemakings AMENDED ■ By report and order, commission amended rules governing emergency opera- tion of AM, FM (including noncommercial educational FM), and TV broadcast sta- tions in order to clarify conditions under which such stations might engage in emer- gency operation. New rules, which are effective Nov. 18, establish guidelines as to type of situation justifying emergency oper- ation. Adopted rules are substantially same as those proposed in notice of proposed rulemaking of July 3, 1962, with three ex- ceptions: (1) changes were made to permit transmission of music when engaged in emergency operation outside terms of sta- tion authorization; (2) notice required to be given to commission after engaging in emergency operation must contain more information than originally proposed; and (3) restrictions were added concerning use by unl.-time AM stations of daytime facili- ties at nighttime during emergencies. Action Nov. 7. PETITIONS FOR RULEMAKING FILED ■ WELP Easley, S. C. — Requests institu- tion of rulemaking proceeding to modify FM table of assignments by assigning chan- nel 280A to Easley. Received Oct. 31. ■ KOMC(TV) McCook. Neb.— Requests amendment of rules to delete VHF chan- nel 8 from McCook and resign it to Ober- ling, Kan. Received Oct. 31. ■ Voice of Christian Youth Inc.. Mil- waukee— Requests amendment of rules so that channel 252 (98.3 mc) be allowed in Milwaukee area so application for station construction may be filed. Received Nov. 1. ■ Inquirer & Mirror Publishing Inc.. Nan- tucket, Mass. — Requests institution of rule- making proceeding looking toward allocation of FM channel 260 (99.9 mc) to Nantucket. Received Nov. 6. ■ KXLY-FM Spokane, Wash— Requests institution and finalization of rulemaking proceeding to substitute FM channel 282 for 258 at^Wallace. Idaho. Received Nov. 7. Stations (Cont'd) STATIONS FOR SALE SOUTHWEST. Exclusive. Priced at SI 50,- 000. Terms. NEW ENGLAND. Exclusive. Priced at S85,- 000. Terms. CALIFORNIA. Medium market. Priced at SI 45,000. Terms. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California EASTERN AM Good facility in two station market. Neglected by absentee ownership. Has fine potential. $40,000 down- payment and good terms on balance of $60,000. Box N-171, BROADCASTING To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS Fla. single coast $ 50M terms Ga. small power 90M SOLD 111. medium davtime 85M 29°0 W. Va. metro fulltime 300M 100M M. W. major fulltime 525M 29°0 buying and selling, check with V CHAPMAN COMPANY inc. 2045 PEACHTREE RD„ ATLANTA. GA. 30309 3R0ADCASTING, November 18, 1963 (FOR THE RECORD) 111 SET GOOD EXAMPLES FOR THE YOUNG. Eating habits children learn in the home often lead to obesity problems later in life T)arents who are really interested in the present and J- future health and happiness of their children cannot ignore the importance of cultivating sensible eating habits in the young. Allowing a child to overeat or to not eat a well balanced diet, with the hope that the child will ulti- mately outgrow these poor habits, is a good example of how some parents encourage the development of lifetime behavior patterns that cannot help but lead to frustration and unhappiness. The fat child too often grows into a fat adult, or the undernourished girl, the one who is not encouraged to eat a balanced diet, often becomes an adult woman who will experience difficulties in pregnancy be- cause her body is not as well developed as it might have been. Children acquire most of their lifetime eating habits, their food tastes and preferences, at the family table. The example set by the parents in the home is a powerful in- fluence in determining how the children will eat through the rest of their lives. For instance, the mother who nibbles at a piece of toast and a cup of coffee for her breakfast certainly does not set a good example for her teen-age daughter. LEARN THE SIMPLE FOOD RULES Mealtime should be a pleasant occasion for all members of the family. Consuming food should not be mysterious, complicated, or a medical treatment. Learning and follow- ing some very simple rules can provide a daily food pat- tern that is nutritionally adequate and enjoyable. Regardless of other purposes eating may serve, the basic reason for consuming food is to provide the body with the nutrients required for proper growth, mainte- nance, and energy. Teaching children to eat meals and snacks that are well balanced in both quantity and quality of foods is a parental responsibility which, properly per- formed, can contribute much to the longevity and happi- ness of the child. We should never forget that it is easier to teach by a good example than by preaching alone. Nutritionists have tried to simplify food selection as much as possible. They have analyzed the nutrients our bodies need, and they have suggested food patterns to provide these nutrients. A variety of foods is recom- mended because the nutritionists are not yet certain about our needs for certain nutrients. Trying to rely on pills for essential food nutrients is not only a less pleasant way to feed one's self but also mav possibly eliminate some of the nutrients present in a variety of foods. FOLLOW THE DAILY FOOD GUIDE Parents should set a good example for children by follow- ing the daily food guide established by nutritionists. This involves selecting foods from four main groups: milk and dairy foods : Children and teen-agers should have at least three glasses of milk each day (or its equiva- lent in such dairy foods as cheese and ice cream) . Adults should have at least two glasses of milk. Two 8-ounce glasses of milk provide these portions of the recommended daily allowances of food nutrients for an adult man: pro- tein (of very high quality, ready for immediate use) 25 percent; calcium (which adults need to keep bones strong even after growth is completed, as well as for other vital processes) 71 percent: vitamin A 15 percent; riboflavin 46 percent: thiamine 10-12 percent; calories (which be- come undesirable only when we consume too many!) 10-13 percent. The percentages for an adult woman are slightly higher because of the slightly lower nutrient needs of the woman, but two glasses of milk still provide only 14-18 percent of the daily calorie needs for an adult woman. To obtain the protein, minerals, and vitamins in milk through other foods usually would require a much higher cost in calories. This is why the calories in milk are often called 'armored calories" as opposed to foods which provide fewer or no other nutrients except calories. meat, fish, poultry, eggs: Two or more servings each day from this group of foods provide additional high quality protein, iron, thiamine, riboflavin, and niacin. Weight reducers should select the lean cuts of meat to keep calories down. vegetables and fruits: Four or more servings, selected from the tremendous variety of these foods available to- day, help assure adequate consumption of vitamins and minerals. Selections should include a citrus fruit or vege- table rich in vitamin C and a dark-green or deep-yellow vegetable rich in vitamin A. Children do not have to be forced to eat any particular fruits or vegetables. Try many different kinds to find those they like best so that they get started in the habit of eating these valuable foods each day. breads and cereals: Four or more servings each day from this food group provide protein, iron. B-vitamins, and calories. Weight watchers should select carefully in this group to keep the calories in balance with needs. Selecting foods from the four groups and determining the amount of food required to maintain desirable weight are lifetime eating habits that should be taught very early. ( Children should also be taught, again by parental example, that daily exercise is an important element in building and maintaining good health. The time has come to ex- pand the slogan "Families that pray together stay to- gether" to read: "Families that walk together to pray together stay together." Surely, families that learn to eat wisely together also have greater opportunities to live longer and happier lives. american dairy association "Voice of the Dairy Farmers in the Market Places of America" 112 BROADCASTING, November 18, 1963 OUR RESPECTS to Grant Almerin Tinker He's dedicated to the goal of balanced, diversified programing Last May. when Grant Tinker was appointed vice president. NBC tele- vision network programs. West Coast, and his office moved from New York to Burbank. Calif., it was a fine step- up careerwise but an even more im- portant improvement in his home life. Mr. Tinker's wife is actress Man" Tyler Moore, the lovely feminine lead of The Dick Van Dyke Show (Wednesday nights on another network). "Mary has to be in California where the show is filmed." Mr. Tinker said last week, " and while my job as a general program executive at NBC-TV permitted me to spend a lot of time on the Coast, still my home base was in New York, and even in this jet age that's a long way from California. So it was the best break of my life when Felix Jackson was given a new job as vice president. NBC Productions, and I was moved into his old spot." The Earh Years ■ The move west was also a break with family tradi- tion. Grant Tinker's father had worked in New York, commuted to Stamford. Conn, (wbere Grant Almerin Tinker was born, Jan. 11, 1926, and grew up). Young Grant graduated from high school in 1943 and sweated out ""a miserable semester" at Dartmouth Col- lege, waiting for his 18th birthday, when he would be permitted to join the Army Air Corps. It came, he was made an Air Corps cadet and for the next two years he got bits and pieces of training at eight bases in the U. S. '"I never got out of the country and I never got to be a pilot," he said, '"but when the war was over and they gave me a choice of leaving the serv- ice or signing up for a three-year hitch to complete my training. I checked out and went back to Dartmouth." There he majored in English, was a member of the tennis team ('"that didn't mean much: the New Hampshire tennis season is a four-day affair"') and was vaguely discontented because ""I had no idea what I was going to do after col- lege and I didn't much care." A Start at NBC ■ His indecision was a challenge to Dartmouth's employment counselor, who kept coming up with suggestions that were casually rejected until, chiefly to be polite. Grant agreed to have an interview at NBC in New York, where a training program was being inaugurated. Dozens of applicants were interviewed; two were chosen; Grant was one of them. So, early in 1949, he started learning about network radio. With knowledge came interest: with interest, ambition. In less than three vears he had ad- vanced to the position of operations manager of the NBC radio network. Then he heard that Radio Free Europe was going to build a radio station in Istanbul. ""The idea of living in Turkey fascinated me," he recalled. "So I left NBC to become a deputy director at RFE. A year later I was still in New York and tired of waiting, so I quit. It's a good thing I did as they haven't built that Istanbul station yet." Next. Mr. Tinker joined a friend, John Moses, in the talent management- program packaging business, a new side of radio for him and an introduction into television. In to Madison Avenue ■ "It was a most interesting and educational ex- perience," Mr. Tinker said, and it led to an invitation to join McCann- Erickson as director of program de- velopment. He spent four years with that agency, getting into account work as well as programing, then moved to Warwick & Legler as vice president in charge of TV programing. (""Here one of my major concerns was the Revlon account and that experience, too, was extremely educational.") In 1959, Mr. Tinker joined Benton & Bowles as vice president in charge of television programing. "'I was happy at B & B and I'd probably still be there if I hadn't run into Mort Werner, who told me he was leaving Young & Rubicam to go to NBC-TV as program head. I sounded off on the shortcomings of the networks and their failure to take advantage of their opportunities to do a much better job. Mort chal- lenged me to join him to see if I could Mr. Tinker cany out my own ideas. A few months later — November 1961 — I did." The assignment has not been easy, but it's a fascinating challenge, Mr. Tinker declares. He endorses the Sarn- off-Kintner theory of a balanced, diver- sified programing, thinks NBC-TV is making real progress towards that goal, but admits it's a long hard struggle. "Our entertainment programing, in ad- dition to doing its own job, has to help support our news department, whose revenues are nowhere near its expenses, although it supplies more than 25^ of all the programing." Genuine Contributions ■ Mr. Tinker resents the critics who have praise only tor TV's specials. "I think that many of the weekly program series, like Dr. Kildare and Walt Disney's Wonderful World of Color and Jack Paar — to pull just three names out of a list that could go on and on of the shows the people watch and enjoy week after week — are making genuine contributions to the public understanding of life in America today. I get annoyed at the critics who lump all of these shows together as "so-what' shows, time-killers at best. '"There are some failures, but there are also some glorious successes, and all the time a lot of hard working, dedicated people are in there trying. No one outside our business will ever know how hard we try to make good ones." Mr. Tinker rates high with his busi- ness associates. "Grant is charming, extremely intelligent and, under a hard outer shell, a very warm, sympathetic person." one commented. "Most astute and knowledgeable about the business and a hard worker," said an executive at Benton & Bowles. "I hated to see him leave the agency." The Tinkers live in Studio City, five fast freeway minutes away from his office ("a definite improvement on the New Haven"*). The present Mrs. Tinker's son, Richard, lives with them. Mr. Tinker's four children, Mark. 12. Michael. 10. Jodie, 9, and John. 6. live in Darien, Conn. Supervising the I8V2 hours of prime time film programing fed from the Coast to NBC-TV each week, plus the Andy Williams ShoM' and a few other live programs (mostly daytimers and specials) keeps Mr. Tinker busy for a long day at the office and into the evening. On moving to California, he joined the Los Angeles Tennis Club, but com- plains that he gets there about as often as he does to the Weeburn Country Club in Darien. Conn. BROADCASTING. Novembe' 13 1963 113 EDITORIALS For whom Bell toils I N appointing Howard H. Bell to the sensitive post of direc- tor of the NAB code authority, President LeRoy Collins did what came naturally. He put into office a code director whose first loyalty is owed to Governor Collins. Mr. Bell is a bright and attractive young man who came up through NAB ranks after joining the trade association in 1951. His advancements have been especially noticeable since Governor Collins became president. Yet it is difficult to equate his background and experience with the rigid spec- ifications Governor Collins himself fixed for the post. The new director, the NAB president asserted last month, ought to exercise "vast powers to develop and initiate concepts far more dynamic than the cautious trails of the past." Governor Collins was dissatisfied with the stewardship of Robert D. Swezey, the first code director who resigned last summer after a two-year tenure. Mr. Swezey came to the code post with a quarter-century background as network attorney, network executive and executive vice president of a major market, independently-owned station organization. He had been instrumental in the drafting of both the orig- inal radio and television codes. It had been evident almost from the start that Messrs. Collins and Swezey did not see eye-to-eye. As a consequence code activity has been all but stalled. Governor Collins found he couldn't run the show with a man of Mr. Swezey's depth, experience and independence in the code directorship. Several weeks ago we commented editorially: "If the code apparatus starts moving again, broadcasters may find Governor Collins at the throttle and themselves going along for the ride." And so be it. How the House was won I T ought to be clear now, even to FCC Chairman E. Wil- I liam Henry, that some very influential members of Con- gress are unwilling to let him and his agency stretch the Communications Act into any shape that fits the FCC's pur- poses. The questions and statements of the overwhelming majority of congressmen at the House Communications Sub- committee hearings a fortnight ago were openly hostile to Mr. Henry's presentation of his case for an FCC rule limit- ing commercials on radio and television. To judge by the sentiments expressed in the House hear- ings, the FCC will be deliberately picking a fight with Con- gress if it proceeds with the commercial rulemaking it has begun. If that fight is provoked, the FCC is certain to lose it. The temper of Congress, once aroused against a regula- tory agency, can be terrible indeed. Mr. Henry's rebuffs did not occur by accident. Over the past couple of months individual broadcasters and their state associations have been calling on their delegations in both the Senate and the House to warn against the FCC's usurpa- tion of the power to regulate commercial frequency and placement. If anyone had doubted that missionary work pays off, his mind must have been set at rest by the com- ments of congressmen at the House hearings. Two observations can be made on the basis of the ex- changes during the House subcommittee hearing. One is that the FCC, under its present leadership, is act- ing more like an arm of the Kennedy administration than like the arm of Congress that it and other independent agencies were originally created to be. The more it acts that way, the greater will be the congressional urge to recapture control of the agency. The second is that Congress, composed as it is of mem- bers who serve at the will of the electorate, is more apt to be responsive to broadcaster arguments than an FCC, whose members owe their jobs only to the President or his political apparatus, is apt to be. The lesson here is obvious: Broad- casters ought to keep in closer touch with their congressional delegations than they customarily do. The threat of FCC invocation of a rule limiting commer- cials is a money issue that broadcasters immediately re- acted to. There are other issues of principle that ought to arouse at least equal reaction. If all those issues were set out clearly enough for broadcasters to understand and to fight for, we have no doubt that broadcasters could make as much impact on Capitol Hill as they have made in the case of the commercial standards. Many broadcasters have scoffed at our long-held notion that a complete rewriting of the Communications Act ought to be made a major broadcasting project. They have clung to the defeatist view that neither Senate nor House could be persuaded to consider such sweeping legislation. Yet the experiences of recent weeks suggest that broad- casters can get attention when they go to the Congress with proposals that they understand and are willing to champion. Given a model act and vigorous missionary work in Wash- ington, broadcasters could very well achieve a state of free- dom and stature that is denied them under present circum- stances. A convert of consequence EVEN though it owns a string of valuable radio and tele- vision stations and is connected with United Press In- ternational, a news service that would go broke without its radio and television clients, the Scripps-Howard newspaper chain has rarely missed a chance to clobber broadcasting in columns, editorials and news coverage. But maybe Scripps-Howard editors are beginning to look beyond their ancient desks. Last week Louis G. Seltzer, edi- tor of Scripps-Howard's Cleveland Press and one of the na- tion's most respected journalists, said it was time that news- papers joined in the fight to resist government control over radio and television. Welcome to 1963, Mr. Seltzer. Drawn for BROADCASTING by Sid Hix "It's cousin Al and his family, dear. Drove all the way from Chicago to see us and a football game that's blacked out there!" 114 BROADCASTING, November 18, 1963 WKNR THE STATION THAT KNOWS DETROIT KNORR BROADCASTING CORPORATION 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ___ NOVEMBER 25, 1963 Radio income in '62 reaches 10-year peak, Cunningham's initial decision favors trade FCC records show 37 of NBC-RKO properties 80 CBS offers candidates carte blanche in '64 Broadcast promoters meet in San Francisco, for prime time debates 66 learn variations of drumbeating 92B COMPLETE INDEX PAGE 7 Who in the world ever said "Radio Is Dead At Night"??? / •UT4H 7 V I - . «r-» \ , .--;r iBC1;\ «rr« ^ Q| ^*^XGtOl UN*! FIGURES SHOW NUMBER OF TOWNS FROM WHICH MAIL WAS RECEIVED If you have wondered how many people radio really "gets" during prime TV hours . . . well, please listen to this Clear Channel Radio success story. On April 12, 1963, we began broadcasting the night baseball games of the Minnesota Twins — almost all starting at 7 p.m. Beginning August 26 and ending September 27 (17 games), we had a brief message, asking our listeners to write us what they thought of the broadcasts. Mostly, we had one announcement per game, but never more than three. No "rewards" for the listeners — no prizes, no name-mention on the air, no favorite tunes played; nothing except the trouble of writing and mailing a response. (And the Twins were not, at the time, even in close competition for the pennant.) As of October 7, we had received a total of 724 re- plies. 41% from metro Des Moines — the rest from as far away as British Columbia, Florida and New York. The map tells the story. Most of the cards and letters said almost precisely the same things. Here are some samples: From Pueblo, Colorado: "I listen to your sports broadcasts every night. There is no other station any- where that does a more complete sports broadcast." From Waynesboro, Va.: "Although we live many hun- dreds of miles from your city you come in real clear here. I have missed very few night games this season." From Ainsworth, Iowa: "I listen to them and to all your other programs whether I'm in Iowa, or Illinois, or Missouri, or Kentucky. Keep broadcasting those games!" From Chicago, Illinois: "Here we are limited to Chi- cago baseball only and would be brainwashed if it were not for stations such as yours." Mutational Hooks &Tm ^ 367.242T9°'"EN°" J Anhu, lowe 0cc- 6, 1963 Station WHO Des Moines Iowa Gentlemen: ^' w^cu^:^*:/^ vorkIng „ home -y *rV°n? drlv« elM me °" ml work. Then radio is \ f nec«sitated by peasant ones. "rsi informative Y°ur Friday evenine Farmarama and clos fng^tT ""T"""8 with "as cops. ng Wlth the Strauss Walt2.s I like the fact chat who " ^ "ate, and while acah ^ 8°"en -"y-her. Heaven and *,me « *£• the farm shows day °fCen ««ts wich the 7 3o' °" tHe road ">« Wff 30 news ^oadcast. d»-"n-ntcltrcoy^,PeC1;1 abouc sun red Olivers need. Thank you, P.S. This letter, above, has no connection with the Twins "success story." It just came in, entirely unso- licited, while we were preparing this ad. It is typical of hundreds that WHO Radio receives, thanking us for what our listeners believe to be uniquely good service. Why don't you ask PGW for some availabilities — and make your own test? UJHO for Iowa PLUS ! Des Moines . . . 50,000 Watts . . . NBC Affiliate .Peters, Griffin, Woodward. Inc., National Representatives EPTH KRLD-TV could well be the keystone of your advertising expenditure budget. For not only can we tailor a schedule to your specific requirements, but we can also get your message to Texas' most informed, best entertained — most discriminating — television audience. Find out for yourself. See your ADVERTISING TIME SALES representative. MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts BROADCASTING, November 25, 1 Grappling over groups Within FCC sentiment is building for reconsideration of multiple owner- ship rules, and staff reportedly has begun work on background study. FCC Commissioner Lee Loevinger, who was antitrust chief in Justice De- partment before being moved to FCC. has publicly criticized FCC's permis- siveness in development of group sta- tion ownership, and he's said to be stirring up new FCC interest in sub- ject— with assistance from some col- leagues. Change of command J. Leonard Reinsch. executive direc- tor of Cox stations, formally named last month as executive director of 1964 Democratic National convention, tendered his resignation Friday to al- low President Lyndon B. Johnson to select his own man. if he so desires. Mr. Reinsch had already handled pre- liminary arrangements for convention for Democratic committee, including TV-radio aspects. Convention will be held in Atlantic City beginning Aug. 24. Mr. Johnson's TV-radio adviser during 1960 campaign was John S. Hayes, president of Post-New sweek stations ( see story page 9). Mr. Reinsch arrived in Washington Friday night to make himself available at White House. For him. it was remi- niscent of experience on April 12, 1945. when President Franklin D. Roosevelt died and Harry S. Truman assumed office. Mr. Reinsch reported to White House that day and was promptly named press secretary by new President, which post he subse- quently relinquished to become ad- viser to Mr. Truman. Ancient history If Washington ratings hearings ear- lier this year caused any general hesi- tancy among agencies about use of ratings, it appears to be dissipating. Dancer-Fitzgerald- Sample has just signed for Pulse Inc.'s complete radio package — ratings reports from about 250 markets per year — and number of others have signed recently for simi- lar deals. These include Sullivan. Stauffer. Colwell k Bayles. Kudner. Doyle Dane Bernbach. Campbell- Mithun and Lang. Fisher & Stashower. In all. it's understood, about 150 to 160 agencies buy all or part of Pulse's radio research. Guaranteed ratings New dialogue in ratings controversy is certain to develop with release by Sindlinger & Co. of its proposals for nationwide radio rating plans (see story page 44). One aspect of pro- posal— to guarantee and defend re- CLOSED CIRCUIT. search against Federal Trade Commis- sion or FCC attack — sets precedent in ratings field and may force compe- tition into similar protective assur- ances. New Sindlinger service, it's under- stood, represents initial research in- vestment of more than $150,000. Since Sindlinger received kudos of House Investigating Subcommittee ear- ly this year, it's presumed that serv- ice was devised in effort to thwart rat- ings legislation. Rex Sparger, commit- tee staffer who has joined Sindlinger, in some measure was responsible for criteria used in development of serv- ice. Sindlinger, who is veteran in re- search field, was "rediscovered" two years ago by ABC Radio President Robert Pauley. It's a puzzlement Is FCC effort to revise AM-FM pro- gram reporting form going to run into same kind of bureaucratic quicksand in which TV form has been mired for years? There's agreement on how form should be revised, but getting it down on paper is problem. Major difficul- ty is finding time to iron out details. Commissioner Lee Loevinger. who is annoyed more than most by red tape, is pressing for action, and has taken over task of collecting ideas and draft- ing them in proposed form. At present, sentiment is for greatly simplified reporting form. Some com- missioners would ask no more than six or eight main questions about handful of major programing categories, stich as entertainment, news, commercials, public serv ice. However, no one is predicting what shape form will even- tually take. Sudden softening Slight setback may be developing in what is sure to be spot TVs best year in business volume. After unusu- ally good business in October, sev- eral station reps report wave of can- cellations and schedule cuts in spot by number of top TV advertisers, beyond normal seasonal trimming. Impact being felt this month is expected to intensify in December. Mentioned as among advertisers cutting schedules (cancellations, cut- backs and like) are Colgate-Palmolive for string of products: Bromo-Seltzer, Dristan. Post cereals. International Latex, General Mills' Wondra flour. 4- Way cold tablets. Procter & Gamble's Tide and Ivory liquid. One new prod- uct advertiser. Bristol-Myers, sudden- ly took hiatus in December for Score hair cream. Reps say nobody is pan- icking since fall-off is attributed to any number of reasons but without set pat- tern. Voice to Australia Radio Press International has signed with key radio stations in Australia's The Major Network to provide them with voiced news service. RPFs serv- ice goes into effect with opening of new commonwealth Pacific cable- hookup that includes microwave relay and S.700 miles of submarine cable from Canada to Sydney. Cable orig- inates in London from where RPI will emanate its service ( European-African- Asian report comb:*,«*'i wi*h w^-*ern hemisphere report sent from RPI in New York). R. Peter Straus, presi- dent of RPI and WMCA New York, is scheduled to be at ceremonies Dec. 2 in Sydney with formal opening of cable's facilities. Hell represent RPI as first commercial user of facility. RPI in United States and Canada pro- vides service to some 130 stations. Make work Washington lawyer Paul L. Laskin. who developed interest in television as counsel for Senate Juvenile Delinquen- cy Subcommittee during two years of sex and violence hearings, is trying to sell some benevolent foundation on private study of "all the major prob- lems raised or faced by television." Mr. Laskin. coming to end of year's work on narcotics for White House, has been contacting lawyers, network executives, some foundation people about idea. He thinks "about SI 00,- 000" would support 12-18 month project by small staff plus dozen "highly prestigious" persons from "wide range of disciplines" — TV, law, arts, education, social sciences, etc. Search for a home Campaign for new FCC headquart- ers building of its own (perhaps on shared basis with several other inde- pendent agencies) has made more headway than has been disclosed. In conversations with General Services Administrator Bernard L. Boutin, Chairman Warren G. Magnuson i D- Wash.). of Senate Commerce Com- mittee, has received assurance that project will be expedited with prospect that funds will be earmarked next year. Preliminary figures indicate that building project could "pay out in 15 years" based on rent now charged for borrowed and begged space in other buildings (in case of FCC. in Post Office and old Evening Star buildings. Published every Mondav. 53d issue 'Yearbook Xurr.ber> published in November, by Bsoabcastzsq PraLiCAnoxs IsrCj, 1735 DeSales Srree":. X. W." Washington, D. C, 20036. Second-class postage paid at Washington, D. C, and additional omces. WE'VE GOT AWAY WITH WOMEN Again, the first Fall rating books show that Southeastern Michigan gals pick WJBK-TV as one of their steady dates. For instance, Nielsen (Sept. 2-29, 1963)* indi- cates that 47% of the girls in 4-station Detroit are tuned to TV2 between noon and 5 p.m. It's quite an affair, this thing between WJBK-TV and the big- spending Detroit homemakers! Make the most of it! Contact your STS man for further details and fine availabilities. Estimated and limited as shown in report. WJBK-TV IMPORTJXT STATIONS IX IMPORTANT MARKETS STORER BRCimUSTlNG COMPANY STORER TELEVISION SALES, INC. Representatives for all Storer television stations. WEEK IN BRIEF Radio recovers from 1961 slump; total revenues in 1962 reached new high of $636.1 million — a 10-year mark. Profits were up too. Combined radio-TV revenues top $2 billion for first time. See . . . RADIO INCOME HITS 10-YEAR HIGH ... 37 Appeals court weighs Charlie Walker case, hears argu- ment that WDKD death sentence by FCC is programing censorship. Commission upholds its decision as fair and within its authority. See . . . WDKD'S DAY IN COURT ... 69 Crosley Broadcasting works out yardstick for measuring radio stations, both quantitatively and qualitatively. Sys- tem has agency aid, is seen as helping time buyers buy not by numbers alone. See . . . RADIO VALUE MEASUREMENTS ... 52 First transmission of live TV between U.S. and Japan using Relay run off. Seen as test of possible live coverage of Tokyo summer Olympics in 1964. New Relay being readied as present one due to cease within month. See . . . U.S. TO TOKYO VIA RELAY ... 76 Lavin warns telecasters their rates are too high, but TvB meeting reads message as indication that rates may be too low. Higher goals are urged by Cash. Participants see new promotion film. See . . . LAVIN WARNING BACKFIRES ... 56 FCC examiner recommends licenses be renewed for NBC's Philadelphia stations, that Philco be denied, and that exchange of network's Philadelphia stations for RKO General's Boston stations be approved. See . . . INITIAL DECISION FAVORS SWAP ... 80 CBS offers free prime time to both major political parties for debates by presidential and vice presidential candidates, provided Congress suspends Sec. 315. Offer made by Stanton at ceremony. See . . . BLANK CHECK FOR '64 . . . 66 House communications unit approves Rogers' bill pro- hibiting FCC from imposing commercial time limits on broadcasters. Hearings on imposition of fees is sched- uled; other actions considered. See . . . FCC'S 'POWER GRAB' ... 90 Pat Weaver sees pay TV as next big innovation in audio- visual field. Foresees gamut of special interest programs taking up omissions in network programing. New STV president makes first public appearance. See . . . WEAVER'S ACE: SPECIAL PROGRAM ... 68 Promotion men gather in San Francisco and roll up their sleeves. Not a "sensational" in the halls, as BPA convention holds working sessions all week on how to do a better job. See . . . DRUMS BEAT LOUDLY . . . 92B DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 37 CHANGING HANDS 89 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 58 DATEBOOK 12 EDITORIAL PAGE 116 EQUIPMENT & ENGINEERING .... 76 FANFARE 92B FATES & FORTUNES 98 FILM SALES 74 FINANCIAL REPORTS 96 FOR THE RECORD 103 INTERNATIONAL 96 LEAD STORY 37 THE MEDIA 80 MONDAY MEMO 32 OPEN MIKE 22 OUR RESPECTS 115 PROGRAMING 66 WEEK'S HEADLINERS 10 4u BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday. 53rd issue (Yearbook Number) published in November by Bboadcastinc Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8 .SO. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number £5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, November 25, 1963 7 Late news breaks on this page and on page 10 AT Complete coverage of week begins on page 37 f\ \ New President, new tone of regulation SUDDEN TRAGEDY PUTS INTO OFFICE A PRESIDENT WHO'S DIFFERENT The elevation of Lyndon B. Johnson to the Presidency of the United States could portend significant changes in the regulation of broadcasting. For one thing Mr. Johnson is him- self intimately familiar with broadcast operations. His wife owns the control- ling interest in a company that has ex- tensive station holdings. Mr. Johnson over the years has acquired an intensely practical approach toward the business of broadcasting. In general the new President inclines toward a more conservative view than Television may not have elected John Fitzgerald Kennedy President of the United States, but he himself said he could not have been elected without it. In his campaign for the Presidency he made history by ap- pearing with his opponent. Richard M. Nixon, in four televised con- frontations, the first time that two Two days before he was struck down by an assassin in Dallas, Pres- ident John F. Kennedy received the chief of the U. S. delegation to a Geneva conference that negotiated international allocations of fre- quencies for space communica- tions. The picture above was made that of the late John F. Kennedy and many of the latter*s appointees. FCC Chairman E. William Henry, who was named to the commission and the chair- manship by Mr. Kennedy, is in the classic mold of the New Frontier, of which Mr. Johnson was never an in- sider. It is the prerogative of a President to name his own chairmen from among members of the federal regulatory agen- cies. If a change in command at the FCC were to take place, FCC Commis- sioner Robert T. Bartley would be a presidential candidates had appeared in any forum face-to-face. The so-called Great Debates of 1960 put the two candidates before an audience estimated at more than 100 million. They set a precedent that future candidates will find it difficult to ignore. After he took office Mr. Kennedy when Joseph H. McConnell, the U. S. chief negotiator, reported to the White House last Wednesday, Nov. 20. Mr. Kennedy called the McConnell mission "one of the most successful of its kind held in recent times." Mr. McConnell is president of Reynolds Metals Co. likely candidate to succeed Mr. Henry. Mr. Bartley, 54, is like the new Presi- dent, a Texas Democrat, a nephew of the late Sam Rayburn, longtime speaker of the House, and a close friend of Mr. Johnson. Even if personnel changes are not ex- tensive throughout the federal establish- ment, the tone of regulatory philosophy is expected to veer toward the center of the political spectrum. The hard line pursued by the FCC and Federal Trade Commission under the administration of Mr. Kennedy will be at odds with the made another innovation: He de- cided to permit live television cover- age of his news conferences (Dwight D. Eisenhower had been considered daring when he let radio and TV occasionally make tapes for use after White House inspection and editing). Mr. Kennedy encountered resist- ance when he opened his conferences to live TV. "Hazardous," said David Lawrence, syndicated columnist and editor of U. S. News and World Re- port. "The goofiest idea since the hula hoop," said James Reston, Washington correspondent of The New York Times. But the confer- ences attracted so large an attend- ance of Messrs. Lawrence's and Res- ton's ilk that they had to be held in the vast auditorium of the new State Department building. Again Mr. Kennedy had created a journalism institution, featuring television as its centerpiece, that it will be difficult for any successor to reject. In December 1962, at the mid- point of what many people thought would be the first of his two terms in office, Mr. Kennedy submitted to an unrehearsed interview on tele- vision with reporters of the three net- works. It was another precedent. It fell to television, the medium that had been so close to Mr. Ken- nedy, to deliver the first dread report of his death. A newsman for krld- am-tv Dallas was the first to report, on the CBS network, that the Presi- dent was dead. The newsman had obtained the information from a doc- tor at the Dallas hospital. It was some 15 minutes before anyone else got the word. A President of the television era BROADCASTING, November 25, 1963 more AT DEADLINE page 10 9 WEEK'S HEADLINERS 1r. Eversman Mr. Clyne C. Terence Clyne, corporate execu- tive VP of Maxon Inc., New York, elected chairman of agency's executive committee. W. George Eversman, senior VP of Maxon in Detroit, elected VP in charge of Midwest operations. Mr. Clyne joined Maxon in 1962 from McCann-Erickson where he was vice chairman of board. Mr. Eversman has been with Maxon for more than 20 years. Also announced by Maxon: Michael F. Mahony and Peter G. Leva- thes elected executive VP's and Hunter Hendee, senior VP, appointed director of creative services in Detroit office. George Ogle, supervisor on marketing services, elected VP in charge of prod- uct planning. He had been at Lennen & Newell on Colgate Palmolive account. Ray Stone, media director, elected VP in charge of media in Maxon's New York office. Robert F. Gibbons, VP, appointed head on agency's toiletries division of Gillette. Mr. Gibbons had been TV group head at McCann-Erick- son and joined Maxon last June. Clark Grant, wood-am-fm-tv Grand Rapids, Mich., elected president of Broadcasters Promotion Association, succeeding Dan Bellus, wdok-am-fm Cleveland, at organization's eighth an- nual seminar last week in San Francisco (see story, page 92-B). C. George Henderson, VP and gen- eral manager of wsoc-tv Charlotte, N. C, elected board chairman of Tele- vision Bureau of Advertising, succeed- ing Gordon Gray, president of wktv(tv) Utica, N. Y., at TvB's ninth annual meeting in Chicago last week (story, page 56). Hendrik(Hank) Booraem, pro- gram executive at Lennen & Newell, New York, re- signs to join wpix (tv), that city, in newly created post of VP in charge of pro- grams. Mr. Boor- aem entered broadcasting field in 1937 as assistant to VP in charge of radio at Kudner Agency. In interven- ing years he has served as producer- director at Young & Rubicam; VP in charge of radio-TV for Ogilvy, Benson & Mather, McCann-Erickson and C. J. LaRoche & Co., all New York, and as manager of national programs for Mu- tual Broadcasting System. Booraem For other personnel changes of the week see FATES & FORTUNES attitude of the new President. Mr. Johnson's No. 1 aide during the new President's service in the Senate and as Vice President has been Walter Jenkins who presumably will move to a key position on the White House staff. Mr. Jenkins has kept in close touch with the operations of the Johnson sta- tion properties. Several important figures in broad- casting have been close to Mr. Johnson. One of the new President's confi- dantes going back to Senate days is Frank Stanton, CBS president. Report- edly Dr. Stanton could be enticed to leave CBS only by the offer of a high government position. In a Johnson ad- ministration a cabinet job for Dr. Stan- ton would not be out of the question. Others from broadcasting who have worked with Mr. Johnson are John S. Hayes, president of the Post-Newsweek Stations and chairman of the Washing- ton Post Co. executive committee, and Leonard H. Marks, Washington com- munications attorney. Mr. Hayes was radio-TV adviser to Mr. Johnson dur- ing the 1960 vice presidential campaign. Mr. Marks was active in the Johnson campaign financing. His firm, Cohn & Marks, also represents the station in- terests that the new First Lady, Mrs. Claudia T. (Lady Bird) Johnson owns. Cancel commercials, all entertainment Television and radio networks can- celled all commercials and all entertain- ment programs Friday afternoon for news and special coverage of assassina- tion of President John F. Kennedy and related developments. CBS and NBC radio and TV net- works said they would carry no com- mercial announcements or entertain- ment shows until after funeral. Mutual radio network said it would follow sim- ilar policy. ABC said its radio and TV networks would do so "indefinitely." Many affiliated and independently LBJ broadcast holdings President Lyndon B. Johnson is himself a broadcaster once re- moved. His wife, Mrs. Claudia T. (Lady Bird) Johnson, owns 57.49% of the LBJ Co., the licen- see Of KTBC-AM-FM-TV Austin, Tex. LBJ Co. also owns 29.5% of Kwtx Broadcasting Co., licen- see of kwtx-am-tv Waco, Tex. Kwtx Broadcasting Co. owns 50% of kbtx(tv) Bryan, Tex.; 80% ofKvn(Tv) Ardmore, Okla., and 80% of knal Victoria, Tex. The LBJ Co. holds an option to acquire 50% of TV Cable of Austin Inc., which holds a fran- chise to construct a CATV system in Austin, Tex. TV Cable of Austin is owned principally by local residents. Associated with Mrs. Johnson in the ownership of LBJ Co. are: J. C. Kellam, 5.95%; O. P. Bab- bitt, 1.19%; Paul Bolton, 2.9% and Warren Woodward, .34%. Both Johnson daughters, Lynda Bird and Lucy Baine, hold 13.6% each in trusts. operated stations similarly cancelled commercial programing. Date of funeral not set late Friday C but was expected to be held Monday or ] Tuesday. CBS cancellations include its regional coverage of collegiate football Saturday ^ and National Football League profes- ,4 sional games Sunday. ABC-TV has i American Football League pro games whose coverage presumably would also be affected. Mutual said it would not L provide its regularly scheduled football \ coverage over weekend. Radio, TV stations sold in Guam, South Carolina Sale of kuam-am-tv Agana, Guam, _ by Phil Berg to H. Scott Killgore and ' associates for $650,000 was announced j Friday (Nov. 22). Killgore group owns kali San Ga- ; briel, Calif., kudl Kansas City, kofy and kufy(fm) San Mateo, Calif., and Ii CP for kecc-tv El Centro, Calif. Kuam is 1 kw fulltime on 610 kc, B and is affiliated with MBS and NBC. F Kuam-tv is on channel 8. Broker was Blackburn & Co. Also on Friday, FCC announced ap- proval of sale of wqxl Columbia, S. C, ., by Edgar Morris and associates to Hen- derson Belk for $225,000. Mr. Belk, Charlotte, N. C. department store chain owner, owns wist-am-fm there and word Spartanburg, S. C. Wqxl oper- ates daytime only on 1470 kc with 5 kw. 10 BROADCASTING, November 25, 1963 Presenting WARNER BROS. ©33 The latest and greatest selection of feature motion pictures for first-run television CASH McCALL, STARRING JAMES GARNER AND NATALIE WOOD □ THE CROWDED SKY, DANA ANDREWS AND RHONDA FLEMING □ THE DARK AT THE TOP OF THE STAIRS, ROBERT PRESTON AND DOROTHY McGUIRE □ THE DESERT SONG, KATHRYN GRAYSON AND GORDON MacRAE □ THE FBI STORY, JAMES STEWART AND VERA MILES □ THE HANGING TREE, GARY COOPER AND MARIA SCHELL □ ICE PALACE, RICHARD BURTON AND ROBERT RYAN □ LOOK BACK IN ANGER, RICHARD BURTON AND CLAIRE BLOOM □ MANHUNT IN THE JUNGLE, ROBIN HUGHES AND LUIS ALVAREZ □ THE MIRACLE, CARROLL BAKER AND ROGER MOORE □ THE NUN'S STORY, AUDREY HEPBURN AND PETER FINCH □ BLACK PATCH, GEORGE MONTGOMERY AND DIANE BREWSTER □ PETE KELLY'S BLUES, JACK WEBB AND JANET LEIGH □ RIO BRAVO, JOHN WAYNE AND DEAN MARTIN □ THE RISE AND FALL OF "LEGS" DIAMOND, RAY DANTON AND KAREN STEELE □ THE RISING OF THE MOON, NOEL PURCELL AND DENIS O'DEA □ SERGEANT RUTLEDGE, JEFFREY HUNTER AND CONSTANCE TOWERS □ SO BIG. JANE WYMAN AND STERLING HAYDEN fj THE SUNDOWNERS, DEBORAH KERR AND ROBERT MITCHUM □ TALL STORY, ANTHONY PERKINS AND JANE FONDA □ —30— JACK WEBB AND WILLIAM CONRAD □ UP PERISCOPE, JAMES GARNER AND EDMOND O'BRIEN □ WESTBOUND, RANDOLPH SCOTT AND VIRGINIA MAYO □ YEL- LOWSTONE KELLY, CLINT WALKER AND EDWARD BYRNES □ THE YOUNG PHILADELPHIANS, PAUL NEWMAN AND BARBARA RUSH. Warner Bros. Television Division -666 Fifth Ave.,N.Y 19, N.Y- Circle 6-1000 PERSONALITY PORTRAIT CLANCY LAKE Clancy Lake, former City Editor of The Birmingham News and ace reporter of The Miami Herald is "Mr. News" to WAPI lis- teners. From the Alabama Senate floor or from a plane in the eye of a hurricane, from a disaster area, or the scene of crime ... if the news is breaking, Clancy finds a way to bring WAPI listeners a direct on-the-spot report. Not only are WAPI lis- teners the best informed people in Alabama, but WAPI is the only station in the country to have its own "great Lake." WAPI-RADIO 50,000 WATTS BIRMINGHAM, ALABAMA WAPI radio represented by Henry I. Christal Company, Inc. DATEBOOK A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. NOVEMBER Nov. 25 — American Jewish Committee Ap- peal for Human Relations, dinner for broad- casting and advertising division at New York Hilton hotel in honor of William S. Cutchins, president of the Brown & Williamson To- bacco Co. Senator Thruston Morton (R- Ky.) is the speaker. Co-chairmen: Everett H. Erlick, vice president and general counsel of American Broadcasting-Paramount The- aters, and Sydney Eiges, NBC vice president. Nov. 25-26 — NAB conference, Fairmont hotel, San Francisco. ■ Nov. 26 — Luncheon meeting of the Ad- vertising Club of Metropolitan Washington, Presidential Arms, Washington, D. C. Guest speaker will be Mark F. Cooper, president of the Advertising Federation of America. Title of his talk is "Advertising — The Voice of Free Choice." Nov. 26 — Annual stockholders meeting, Screen Gems Inc., New York. Nov. 29-Dec. 1 — Annual convention of the National Association of Radio and TV Farm Directors, Chicago. DECEMBER ■ Dec. 2 — Hollywood Advertising Club luncheon meeting, Hollywood-Roosevelt, 12 noon. George B. Storer Jr., president of Storer Broadcasting Co., speaks on "Break Through in Television Portability." Dec. 2-3 — NBC Affiliates annual convention radio meetings and radio network luncheon- presentation followed by evening banquet or Dec. 2, TV meetings and NBC Board Chair- man Robert W. Sarnoff address to johvi radio-TV affiliates luncheon and an evening banquet on Dec. 3. Robert W. Kintner, NBC president, addresses radio and TV affiliates meetings. Beverly-Hilton hotel, Los Angeles ■ Dec. 3 — Luncheon meeting of Advertis- ing Club of Metropolitan Washington, Presi- dential Arms, Washington, D. C. Principa speaker will be Arthur Godfrey, CBS Radio Dec. 3-5 — Winter conference of Electronic Industries Association, Statler-Hilton hotel Los Angeles. a Dec. 4 — Chicago chapter of American Women in Radio and Television dinnei meeting 6 p.m. Fourth Estate, 535 Michigar Avenue. Speaker is John Madigan, new: director of WBBM-TV Chicago. Dec. 5 — Board of directors meeting of the Association of Maximum Service Telecasters Riviera hotel, Palm Springs, Calif. Dec. 5 — Association of National Adver tisers will hold a workshop on "New anc Practical Ways to Evaluate the Effectiveness of Your Advertising," Plaza hotel, New York. Alfred Whittaker, vice president foi marketing, Bristol-Myers Products Co., i: program committee chairman. Speakers in elude: Gail Smith, General Motors Corp. William Weilbacher, C. J. LaRoche; Wallact Drew, Coty Inc.; and William Gillilan Ketchum. MacLeod & Grove. Dec. 5-6 — Fourteenth conference of the Pro- fessional Technical Group on Vehiculai Communications, Adolphus hotel, Dallas. Dec. 6 — Association of National Advertis ers' workshop on planning and evaluation Plaza hotel. New York. Dec. 6 — Arizona Broadcasters Associatioi annual fall meeting, Paradise Valley- Phoenix. FCC Commissioner Frederick W Ford will be principal speaker. ■ Dec. 9 — FCC oral argument on proposec rulemaking to adopt commercial timi 12 BROADCASTING, November 25, 196: From WBBM-TV to the people of Chicago: a gala television premiere of a recent Hollywood blockbuster, celebrating the tenth anniversary on November29 of Chicago's favorite late-evening entertainment, The Late Show. - Since opening nightten years a go. The Late Show has been a showcase forthe finestfeature films in Chicago television - --And the best is yet to come. -From Here to Eternity," "On the Waterfront," "The Eddy Duchin Story," "Dark at the Top of the Stairs Ice Palace. "The FBI Story"and dozens more first-run-on-television hits assure long life and prosperity for movies on Channel 2.* ■■ For The Late Show fans - audiences and advertisers alike-the future promises many happy returns! Birthday Present CBS Evening News with Walter Cronkite AND: Eric Sevareid Charles Collingwood Harry Reasoner Arthur Bonner Winston Burdett Wells Church Tom Costigan David Dugan Bernard Eismann George Herman Richard C.Hottelet Bernard Kalb Marvin Kalb Peter Kalischer Frank Kearns Alexander Kendrick Charles Kuralt Bill Leonard Stanley Levey Blaine Littell Roger Mudd Paul Niven Stuart Novins Robert Pierpoint Dan Rather Hughes Rudd Robert Schakne Daniel Schorr Neil Strawser Charles von Fremd Harry Arouh Steve Banker Russ Bensley Nelson Benton Josh Darsa Murray Fromson Jeff Gralnick Ben Holman Walter Lister Tony Pell Bert Quint Sam Roberts Tony Sargent Phil Scheffler Don Webster Lew Wood This is the formidable team of CBS News re- porters and correspondents stationed around the world who track down and present the news each weekday night on the cbs evening NEWS WITH WALTER CRONKITE. In aggregate they add up to the most experienced, enterprising and penetrating journalists in broadcasting. The central figure in this picture isWalter Cronkite, who has repeatedly established that he is one of the ablest and most versatile re- porters in journalism. As one critic reported, he cannot be parodied because "he works in such pure, literal, unmannered straight news fashion." A distinguished fellow journalist has said of him "He's a pro. He does his home- work." This reputation for integrity and dedi- cation has earned the confidence of world leaders and given him access to exclusive in- terviews and news-breaking information. But the news is far too big for one man to handle— or even two. As managing editor, Cronkite starts assembling his material and shaping his nightly news broadcast early in the day, screening thousands of feet of news film that have come into the news office over- night, conferring with producers, writers and assignment editors and discussing the stories that are expected to "break" throughout the afternoon. He continues to check for any significant developments right up to air-time. He may call in Stanley Levey, one of the nation's top labor reporters, to analyze a knotty economic issue. He may ask roving correspondent Harry Reasoner to bring his special insight to bear on a major news story. He may ask Eric Sevareid, "broadcasting's foremost essayist," to illuminate a complex social problem, or Marvin Kalb, CBS News Diplomatic Correspondent in Washington, to assess the latest international development. Monday through Friday on the cbs eve- ning NEWS WITH WALTER CRONKITE you'll learn more about what has happened, where it happened, how it happened— and most im- portant of all— why it happened— than any- where else in television. ®CBS News Now . . . No. 1 . . WVON is Chicago's leading Negro radio station! MONDAY THROUGH FRIDAY 6 AM 12 Nn 6 PM 12 Nn 6 PM 12 Mid. Pulse 30 41 29 7 AM 12 Nn 12 Nn 6 PM Hooper 17.1 27.2 1450 Kc. NOTE : The data quoted are es- timates: Hooper. Chicago city only — predominantly Negro areas, August 26 thru 30'. '63 and Pulse, Chicago city Negro audi- ence, July- August '63. These ratings are subject to limita- tions of sample size and other qualifications which are avail- able on request. Voice of the Negro 1.000 watts Non Directional \K~A\ or call || || Bernard Howard & CO.. inc. Lloyd Webb, |L---| Commercial Mgr. National Representatives 312-847-2600 WHY SALES CLIMB ALONG THE SKYLINE There's refreshing sales perform- ance in this "one-buy" TV mar- ket with Food sales as large as the 29th metro area and •Drug sales that rank 26th! SKYLINE TV NETWORK P.O. BOX 2191 • IDAHO FALLS, IDAHO CALL MEL WRIGHT, AREA CODE 208-523-0567 Call your Hollingbery office or Art Moore in the Northwest or John L. McGuire in Denver. KOOK Billings / KFBB Great Falls / KXLF Butte KID Idaho Falls / KM VT Twin Falls 16 (DATEBOOK) standards of National Association of Broad- casters as rules. ■ Dec. 9 — NAB President LeRoy Collins will head a delegation of 11 broadcasters to meet with representatives of the National Council of Churches in New York to discuss council's controversial policy statement on TV programing. ■ Dec. 14 — FCC Christmas dance, at Willard hotel, Washington, D. C. Commission's new- est member, Lee Loevinger, will be guest of honor. Dance is open to commissioners, staff, and employes, as well as communica- tions engineers and attorneys. Ticket infor- mation may be obtained from George Enu- ton, at commission headquarters building. ■ Dec. 16— Deadline for the return of FCC questionnaires by the Pacifica Foundation attesting to the political loyalty of the foundation's directors and other officials. JANUARY 1964 ■ Jan. 1 — New FCC engineering rules re- quiring that third-class radio-telephone operator be present for routine transmitter operation if first-class operator is employed parttime. Jan. 3 — Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. Jan. 8 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Newr analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. ■ Jan. 10-11 — Arizona Community Television Association meeting, Ramada Inn, Scotts- dale, Ariz. Anyone interested in CATV and allied fields is welcome to attend. For ad- ditional information contact Arlo Woolery, manager of KSUN Bisbee. Ariz., ACTA president. Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. Jan. 21-23— National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism. University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel, New York. Jan. 27-31 — Annual winter meetings of Na- tional Association of Broadcasters' radio, television and combined boards, Far Horizons hotel, Sarasota, Fla. FEBRUARY Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. Feb. 5 — Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria. New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. ■ Feb. 5-6 — Annual legislative dinner and mid-winter convention of the Michigan As- sociation of Broadcasters, Jack Tar hotel, Lansing. Feb. 5-7— National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 8-16 — International TV and Equipment Market, Lyons, France. Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television In any part of the world for 1963. Feb. 26-28— Ninth Scintillation and Semi- conductor Counter Symposium, under the sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- ergy Commission, and the National Bureau of Standards, Hotel Shoreham, Washing- ton. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- tory, Upton, L. I., N. Y. The deadline for abstracts is Dec. 1. MARCH March 4 — International Radio and Tele- vision Society 24th anniversary banquet. Grand Ballroom, Waldorf-Astoria, New York. Gold Medal award for 1964 will be presented to Leonard H. Goldenson, Amer- ican Broadcasting-Paramount Theatres pres- ident. March 9 — Symposium on electronics mar- keting, sponsored by the Electronic Indus- tries Association, Statler Hilton hotel, Wash- ington. March 11-12— Annual meeting of Southeast Council of American Association of Adver- tising Agencies at Riviera motel, Atlanta. March 23-26— International convention of the Institute of Electrical and Electronics Engineers, New York Hilton hotel and New York Coliseum, New York. APRIL ■ April 1— British Broadcasting Corpora- tion's second television network, BBC 2, is scheduled to begin operating. ■ April 2 — Twenty-five annual White House News Photographers Association photo con- test dinner, Washington. All photos, black and white, must have been made by WHNPA members between Jan. 1, 1963 and Dec. 31, 1963. All color must have been made or appeared for the first time between the same dates. Each member may submit up to, and including, 15 prints for judging. The contest deadline is Friday, Jan. 31, 1964. All prints and mounted transparencies shall be delivered to the receptionist desk of the National Geographic Magazine, 1146 Sixteenth Street. N.W., Washington, no later than 5 p.m. of the above date. Tom Shields is co-chairman of the photo committee. Telephone: DI 7-1124. April 5-8 — Annual convention of the Na- tional Association of Broadcasters, Conrad Hilton hotel, Chicago. April 6-9— Thirty-first annual National Premium Buyers Exposition, under auspices of National Premium Sales Executives, the Premium Advertising Association of Amer- ica and the Trading Stamp Institute of America. More than 600 manufacturers ex- pected to participate in exhibits. McCor- mick Place, Chicago. April 7 — Premium Advertising Conference of the Premium Advertising Association of America, McCormick Place, Chicago. ■ April 12-17— Ninety-fifth Technical Con- ference of the Society of Motion Picture and Television Engineers (SMPTE), Ambas- sador hotel, Los Angeles. John M. Waner, of Eastman Kodak Co., Hollywood, is pro- gram chairman. Papers committee chairman is C. Loren Graham, of Kodak Color Tech- nology Department in Rochester. N. Y. Topics and topic chairmen for papers to be presented at the semiannual conference include: Cinematography: Viscous Proces- ■ Indicates first or revised listing. BROADCASTING, November 25, 1963 If yOU Cater tO kidS, you'll find that Charlotte's WSOC-TV is your sell- ingest station in the Carolinas. Our tastier fare for youngsters- sweetened by award-winner "Clown Carnival"- does a joyful job for advertisers. Nearly three million people, children included, are served by this great area station. Ask us or H-R about packages, participations; how to get the quick results you want. QJj^f lOttG'S TV NBC and ABC. Represented by H-R. WSOC-TV is associated with WSB and WSB-TV, Atlanta; WHIO and WHIO-TV, Dayton; WIOD. Miami. BROADCASTING, November 25, 1963 17 special Holtbap &ates BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES — $8.50 Reduced Rates Effective through December, 1963 EACH ADDITIONAL GIFT— $7.50 Please send 52 issues of BROADCASTING as my gift to: $8-50 name title/position company name street & number city zone state Sign gift card — title/ position company name qq street & number city zone state Sign gift card. title/position company name 50 sfreef ^ number city zone state Sign gift card company name title/position -o £ - 3 o- m street & number ~ •00 ° — — — ^ ——— — — — 3 city zone state y Sign gift card additional subscriptions may be listed separately at $7.50 til orders will be checked, in tht event of duplication you will be notified immediately mm* % □ I enclose $ □ please bill a name street & number city zone state BROADCASTING Subscription Department • 1735 DeSales St., Wash., D. C. 20036 sing, Roderick T. Ryan, Eastman Kodak Co., Hollywood; Motion Pictures, Television and Education, Howard Stucker, Los Angeles State College, Los Angeles; Tele- vision Engineering Developments, Henry Ball, RCA, Burbank, Calif.; and Television Production, Edward P. Ancona Jr., NBC, Burbank, Calif. April 13 — Newsmaker luncheon, Interna- tional Radio & Television Society, Grand Ballroom of Waldorf Astoria, New York. Robert Moses, president of New York World's Fair 1964-1965 Corp., is speaker. April 21-24 — Alpha Epsilon Rho, honorary radio-TV fraternity, annual national con- vention in Los Angeles at the Hollywood Roosevelt hotel. April 24 — Spring conference of Oregon Association of Broadcasters, Village Green motor hotel, Cottage Grove, Ore. April 30 -May 3 — Thirteenth annual con- vention of the American Women in Radio and Television, Mayo hotel, Tulsa, Old*. MAY May 6 — Broadcasting follies and annual meeting of the International Radio & Tele- vision Society. Luncheon at Grand Ball- room of Waldorf Astoria, New York. JUNE ■ June 7-10 — National convention of the Ad- vertising Federation of America, St. Louis. Fran Harris, women's editor at WWJ-AM- TV Detroit, is general chairman of the 1964 Advertising Women of the Year committee. The award will be presented during the AFA national convention. June 13-16 — Summer convention of the Georgia Association of Broadcasters, Cal- laway Gardens, Ga. ■ June 15-16 — Chicago Spring Conference on Broadcast and Television Receivers, O'Hare Inn, Des Plaines, 111. Deadline for papers is Feb. 17, 1964. Papers should be sent to Francis H. Hilbert, Papers Committee, Motorola Inc., 9401 W. Grand Avenue, Franklin Park, 111. JULY ■ July 12-15 — Third annual executive con- ference of the New York State Broadcasters Association, O-TE-SA-GA Inn, Cooperstown, N. Y. ■ Indicates first or revised listing. BOOK NOTES "Chases' Calendar of Annual Events" (Special Days, Weeks and Months), compiled by Apple Tree Press, 2322 Mallery St., Flint 4, Mich. 56 pp. Pa- perback. $1.50. Advertisers, agencies and promotion men will find a complete list of events in 1964, ranging from the well-known holidays to such things as The Natural Chimney Jousting Contest. In all, there are 1,183 special events in the year ahead. "The Best American Television Com- mercials," prepared and edited by Wal- lace Ross in cooperation with the U. S. Tele-Service Corp. The American TV Commercials Festival, 40 East 49th Street, New York 17. $17.50 on orders received before Jan. 15, 1964; $20 after that time. 150 pp. Mr. Ross, director of the American TV Commercials Festival, has written this book as a textual analysis that 18 BROADCASTING, November 25, 1963 ...in the motion picture business it's public acceptance at the box office that stamps the true picture ol success The largest box-otfiee-approved post '48 leatnre film entertainment ever ottered by mom Television 40/64 Forty exciting films with a $195 million box otiice record now available to j tirst time Big Stars in Box Office Hits such as love Me or Leave Me' "Vengeance valley" "Take The High Ground' "Tea Ann sympathy" "On The Town" "The invisible Boy" "Cry 01 The Honied" Cash in on the proven box office appeal of the 40 64 features right now. Individual prices and availabili- ties from any MGM Television office Mr. A. Carroll Jones Advertising Manager Koester Baking Company "We advertise on WFBR extensively to promote our new Ring 'a Round Bread, and our radio campaign is most successful. We look forward to many more successful campaigns on WFBR." Koester Baking Company is a longtime advertiser on WFBR, Baltimore, which carried more local advertising volume during the first eleven months of 1963 than during any corresponding period in the station's 41 year history. You, too, can sell an important seg- ment of the Maryland market on WFBR. So join our host of friendly and happy local advertisers. Call your Blair man today. RADIO WITH REASON points up concepts and techniques which have prevailed in some 40 prod- uct classifications. The book features post-production picture and storyboard analyses of some 60 notable commer- cials produced during the past five years. The editor also presents credits for the 200 commercials cited among over 5,300 entered in the first four Ameri- can TV Commercials Festivals. The entries were considered by panels of advertising executives. OPEN MIKE * 'Victim' of AM too long Editor: I read "AM-FM Duplication" [Broadcasting, Nov. 11] with mixed emotions. What are the AM boys afraid of? FM is another avenue of broad- casting which many people want, just as they want AM or TV. Where FM has been given a fighting chance, as it has in one of the top five markets, Hooper shows .more people prefer FM to the offerings of a 50-kw AM. Let's put it bluntly: FM has been the victim of AM for too long. Most AM operators have FM licenses for only one reason. They fear the future of FM broadcasting. They have kept their licenses and duplicate AM and FM be- cause it costs them nothing and it is insurance against FM becoming a fac- tor. . . . I don't often agree with the FCC but this time they are on the right track. Give FM a chance and it will emerge as a potent factor in broadcasting. Separate AM and FM and watch the fur fly. Maybe some of the AM "free ride" boys will get a new perspective. — John E. Surrick, Surrick Associates, 358 Kirk Lane, Media, Pa. Is radio-TV a stepchild? Editor: If you would publish my letter to Eugene P. Foley, administrator, Small Business Administration, Wash- ington, I could get some support from other fellows on an omission that could cost broadcasters a lot of retail adver- tising. The letter: "Dear Mr. Foley: I have before me a copy of Small Market A ids No. 96 for October 1963. You kindly sent this to me and it is excellent. "However, I do feel that the great radio and television industry was slighted somewhat in the 'For Further Information' section at the end of the booklet. "You specifically call attention to a publication from the Bureau of Adver- tising, American Newspaper Publishers Association, complete with address. And you also say ['How to Budget Ad- vertising for Bigger Volume, More 22 Broadcasting Publications Inc. President Sol Taishoff Vice President Mauby Long Vice President Edwin H. James Vice President Winfield R. Levi Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec-Treas Lawrence B. Taishoit ■MH B R O AD C ASTI N G THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstetn, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manages Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Richard LePere, Carol Ann Cunningham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson, David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovltch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manages: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIF code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton: Assistant: Rose Adragna. Hollywood' 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter In 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. *Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. BROADCASTING, November 25, 1963 Traumatic License Why Dr. Freud was afraid of missing- trains is one personality secret that will remain unexplored on "The Eleventh Hour," but it is one of the few. With ever-increasing realism, the pioneering psy- chiatric series is setting new standards of dramatic- honesty in its second season, not to mention a new trend in television entertainment. For this, credit literate scripts; the close co- operation of The American Psychiatric Asso- ciation; and the compelling performances of co-stars Jack Ging, as psychologist Paul Graham, and Ralph Bellamy, as psychiatrist Look to SBC for the best combination o L. Richard Starke. A distinguished 35-year career has brought Mr. Bellamy many dramatic plums notably, the role of FDR in "Sunrise at Campobello'' ), and developed the considerable skills that make him one of the most appealing actors in television, motion pictures or the theatre. It's no wonder that XBC is happy to have him. Nor is it any surprise that "The Eleventh Hour.*' in Wednesday night's anchor position, is attracting one of television's most substantial and significant audiences. Frankly, that's just what we expected. news, information a>id entertainment. THE EFFICIENT WAY \ RCA 25 KW Transmitter... This is the new TT25DH designed with compact walk-in cabinet using half the usual floor area. Diplexed circuits plus air-cooled tubes and transformers assure the ultimate in reliability and trouble- free performance. TO GET Plus RCA 316 KW ERP! Traveling Wave Antenna This "Traveling Wave" antenna design based on slot radiators results in improved signal effectiveness, excellent circularity, low VSWR. high power handling capacity and low wind load. Simplicity of construc- tion means virtually no maintenance and it is resistant to lightning damage. This RCA ""package"' provides the most effi- cient and most economical combination of antenna gain and transmitter power. The 25 KW transmitter, with an antenna gain of 15-18. provides an ERP (Effective Radiated Power) of 316 KW. A carefully designed vertical radiation pattern satisfies require- ments for close-in as well as far-out coverage. It's the "easiest way to get 316 KW." Com- pared to other transmitter-antenna combina- tions this one (a) uses only half the transmitter power; (b) requires only a fraction of the usual floor space; (c) cuts operating costs in half; (d) requires lower capital investment. RCA offers single-source supply, undivided responsibility, and matched equipment. RCA supplies all hardware — arranges for installa- tion, if desired. And RCA is on call for service 24 hours a day. Your RCA Broadcast Representative is ready to help you work out the best proposition to fit your requirements. Call him. or write RCA. Broadcast and Television Equipment. Dept. CD-22. Buildins 15-5. Camden, N. J. The Most Trusted Name in Television Now hear this, you little monsters. You already have one of the biggest Christ- mas presents the FCC ever created. A new leader in Eastern North Carolina television. Name of WITN-TV with NBC. You don't have to believe old Santa. Uncle ARB says so. Uncle ARB allows how 215,000 of vour homes can now receive the new WITN-TV and only 199,000 can pick up Station Z. Net weekly circulation is up 41.3% in two years. Net daily circulation is up 38.1%. WITN- TV isn't made out of spitballs, after all. It took big, fat things like a new 1523- foot tower, new transmitter, enlarged studio and office building, $100,000 Telemobile and new tape facilities to make WITN-TV the new leader. Now go back and tell that to all your time-buying parents or I won't open up this box and give you your ponies of gin. ARB Coverage Study Feb./March 1963 It's Here! The Easiest-To-Use, Best Organized Hi- Quality Production Music Series In Broadcasting ! • Saves your time in selecting background music by categories, not titles — almost push-button selection. • Offers you a wide choice of classifications, from "News & Metro" to "Fashion Show Melodic". • Costs nothing extra — you pay only once for unlimited live use all material. Can be licensed for videotape or film scoring upon request and at a nominal cost. • Provides the assurance that goes with Capitol's High Fidelity Recording This is music especially created & recorded by experts for your needs. GET YOUR FREE DEMONSTRATION DISC TODAY. WIRE OR WRITE: CAPITOL LIBRARY SERVICES HOLLYWOOD AND VINE, HOLLYWOOD, CALIFORNIA 26 (OPEN MIKE) Profits'] is available from member newspapers. "Radio-television also has aids avail- able and I would like to request that you include same in future booklets. "Newspapers sell [but] so does radio- television." — Walter H. Stamper, sales manager, wapo Chattanooga, Tenn. The farm directors are coming Editor: I, like many in the broadcast industry, have always considered the radio-television farm director one of the foremost personalities in our indus- try. Now as a part of the sales com- mittee for the National Association of Television and Radio Farm Directors, I am trying to help them get their story of who they are and what they do and how well they do it told to as many ad- vertising agencies and advertisers as possible here in Chicago. In years gone by on the Monday fol- lowing the annual farm directors' con- vention, a luncheon was held with agency people being invited. However, in most or all cases, it was one or two executives from agencies who attended. In my opinion, we were not reaching out far enough to the account level, creative level and media level. Con- sequently, instead of the luncheon, this year we plan to have the farm direc- tors split into teams of two and simul- taneously at 10 a.m. Monday, Dec. 2, visit a total of 50 offices. We have sent invitations throughout Chicago- land. Incidentally, we have one specific presentation which all teams will de- liver covering the group as a whole. In no instance will the individual RFD's discuss their own programing and/or market. Also, it is not to be construed as a specific sales endeavor but instead more informative for those people at all agencies who have not had reason in the past to be closely aware of what an RFD does. — Roger O' Sullivan (NATRFD Sales Committee), senior vice president, radio, Avery-Knodel, Chicago. Open end interviews Editor: My sincere thanks for the men- tion of our new syndicated record serv- ice "Assignment: People" (Broadcast- ing, Nov. 11). In setting up our own syndicated rec- ord service I was amazed to find that many stations around the country ap- parently are still using "open-end" type interviews. The interviews that Ted White Productions is sending to the sta- tions are conducted by professional newsmen in New York and other parts of the country. Their voices are iden- tified and they are paid an AFTRA fee for their professional work. ... I be- lieve that the FCC has condemned the practice of using "open-enders," which I personally consider to be unethical BROADCASTING, November 25, 1963 "One picture worth a thousand words? bu give me 1,000 words and I'll take The Lord's Prayer, the twenty-third psalm, the Hippocratic oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address, and I'd still have enough words left over for just about all of the Boy Scout oath. And I wouldn't trade you for any picture on earth." No place do words mean more or do more than on today's radio. 99 ABC OWNED RADIO STATIONS 99 WABC NEW YORK • WXYZ DETROIT • KQV PITTSBURGH • WLS CHICAGO • KGO SAN FRANCISCO . K ABC LOS ANGELES Radio. ..one of the good things about America f*# ABC OWNED RADIO STATIONS WABC NEW YORK • WXYZ DETROIT • KQV PITTSBURGH • WLS CHICAeO • KGO SAN FRANCISCO • K ABC LOS AN and actually bordering on dishonesty. Most reputable radio and TV stations have a definite policy against using "open-enders"' which deceive the radio and TV audience. I have in my possession a record sent to stations around the country with a five-minute "open-end" interview made with Bob Hope. According to the pro- ducer of this record, several hundred radio stations permitted someone on their staffs to inject their own voices into the interview to pretend that they were actually talking to Bob Hope. As a teacher of radio and TV at New York University and a professional news editor at wor-am-tv New York, I find this practice extremely distaste- ful.— Ted White, Ted White Produc- tions, 345 West 88th Street, New York 24. The seven-voiced oracle Editor: ... If television and radio sta- tion owners would follow the advice in your editorials, we would not have a •"ball up" with an FCC that seems to think it is the voice of 185 million people. After all is said and done, the listen- ing and viewing public is the arbiter of the matter, and all the regulating that the FCC can do will not satisfy the vast majority of our citizens. The greatest force today against over- commercialism and bad programing is that little knob which the viewer or lis- tener can twist quickly. — Nat L. Roy- ster, sales executive, wina Charlottes- ville, Va. More on call letters Editor: I would imagine that you have received quite a bit of comment about the recent letter from a gentleman who is compiling a history of station call letters (Broadcasting, Nov. 4). The subject fascinates me, too, for obvious reasons. To add to your collection I have two others, and I don't believe the stories about them have ever been told. Jim Rivers in Cordele, Ga., once told me that his application for a construc- tion permit was returned by the secre- tary of the FCC Mary Jane McCormick, because he had neglected to propose call letters. In an effort to return the ap- plication to the commission as quickly as possible, Jim picked the initials of the commission's secretary, and we now have wmjm Cordele. When Al Lowe received his construc- tion permit for a new station in Macon, Ga., in 1945, he pondered about call letters. In his bathroom one morning, he spied a box of Kleenex, and from that brand names submitted two pairs of call letters: wkle and wnex. The FCC granted the latter. There are probably thousands of in- BROADCASTING, November 25, 1963 2M M^' LEADS IN GROWTH LEADS IN SERVICE HENDRICKS I MARION Indianapolis HANCOCK MORGAN JOHNSON The Bureau of the Budget confirms what we have long known— Indianapolis is a booming market! The Indianapolis Metropolitan Area is . . . officially ... a seven-county complex with a population of al- most 1,000,000. This puts Indianapolis in 27th place among the nation's metropolitan markets. Spend- able income of $2.2 billion annually earns a 26th place rating. We're 20th in drug sales; 23rd in gen- eral merchandise; 24th in automotive sales, etc. WIBC is the only 50,000 watt station serving the important Indianapolis market and the only station capable of serving the entire 46-county Indianapolis retail trade area. Year in . . . year out, this area con- tinues to grow and prosper at a rate far above the national average. Ask your Blair Man about WIBC's dominance in both Indianapolis and Indiana. 2835 N. Illinois Street Indianapolis 8, Indiana 50,000 WATTS WIBC The Friendly Voice of Indiana JOHN BLAIR & COMPANY National Representative WIBC IS A MEMBER OF THE BLAIR GROUP PLAN (OPEN MIKE) 29 Stations DO Have Personality LES BIEDERMAN, PRESIDENT STATISTIC -- The Northern Michigan Grade B Area of WPBN-TV and WTOM-TV lists annual drug sales of $20, 825, 000. ENTHUSIASM -- That's the keynote of OUR Les Biederman, up to his neck in an eager, very- vocal push for civic im- provements and growth of Northern Michigan. Les starts campaigning and the public (most of it) joyfully joins in. The enthusiasm boiling out of this man reflects in his stations. It is an enthusiasm that sells YOUR product. The PAUL BUNYAN STATIONS WPBN-TV WTOM-TV WTCM WMBN WATT WATC WATZ Soren H. Munkhof, Gen. Mgr. ' Paul Bunyan Bldg. , Traverse City Nat. Rep. -Venard, Torbet and McConnell -- Network Rep. -Elisabeth Beckjorden O- B° Betting" November fflpMM »»»>» x, «63 I fflfnxy "true Xt cer^ MUSIC ffl0r,tr>. TI08 and * 0.0o a hnle setup f°r 10t more ^6 ^ . neaaaones and t less nc I** a 1 contact me. P0B- me two** teresting stories about call letters, and I don't recall that anybody has ever tried to collect them. Among the most obvious, of course, are those which arc picked because of city identity such as: wnyc New York; wpit Pittsburgh; wbos Boston; kcmo Kansas City, Mo., and kckn Kansas City, Kan. Your editorial comment also men- tioned waco Waco, Tex. There is one other set of call letters which spells out the city of the licensee, ware Ware, Mass. Your readers might also find some interesting stories about those stations whose call letters reflect the owner's name, such as the former keca Los Angeles, (Earl C. Anthony); kwkh Shreveport, La. (the former W. K. Hen- derson); and one of the newer ones, whwh Princeton, N. J. (Herbert W. Hoebler).— Charles W. Godwin, vice president, Mutual Broadcasting System, New York. An educator for the FCC? Editor: I was quite amazed as well as consternated at the Nov. 4 letter of D. A. Rock, wsmn Nashua, N. H. [which asked how many broadcasters were urging their congressional delega- tion to press for the appointment of a broadcaster to the FCC], even more so at your added comment ["Not enough"]. I would suggest that both of you re- read the Communications Act as amended, specifically Title I, Section 4, paragraph b. Perhaps the FCC is not the only group that needs to know its limitations. As to Mr. Rock's suggestion, if it were possible it would be great. But as it is not, might I suggest an alternative? Suppose the President were urged to appoint some broadcast educator to the commission? There are many in the field who know the commercial broad- casters' problems because they've been in it. The only other available solution would be an amendment to the afore- mentioned section and because of pos- sible "conflict of interest" I doubt if it would even get by Mr. Rogers. — Donald W. Hansen, director of radio, Wichita University, kmuw(fm) Wichita, Kan. Gift subscriptions Editor: I should like to inquire about the possibility of subscribing to Broad- casting as a gift for a radio station in the Philippines. My daughter is serving in the Peace Corps on the island of Leyte and she broadcasts one day a week from a small radio station in the city of Tacloban. She would like to give the station a gift for Christmas. — Mrs. J. T. Corwin, Hingham, Massachusetts. (Special holiday gift subscriptions at re- duced rates are in effect until Dec. 31. Announcement appears on page 18, or write Circulation Department for details.) 30 (OPEN MIKE) BROADCASTING, November 25, 1963 THE LITTLEST HOBO HARRY TOWNES TALES OF THE WIZARD OF OZ NEW ADVENTURES OF PINOCCHIO SOLD! ON FIVE CONTINENTS The Littlest Hobo, the newest first run adventure series for television, is now sold in major markets in England, South America, Europe, Asia, Australia, North America and fully sponsored by General Foods on the Canadian Television Network. London, the amazing German Shepherd is capturing audiences everywhere. London roams the world over seeking adventure — by train, plane, ship — meeting new people in new locales. Each adventure's changing co-stars and supporting players are drawn from Hollywood's finest, such as: Keenan Wynn, Richard Rust, Nita Talbot, Edward Binns, Charles Bateman, Harry Townes, Keye Luke, Ron Hayes, Bill Williams, etc. The Littlest Hobo is good entertainment for the entire family. Schedule this fresh new series in your market now! COMMUNISM: ^0 Storer Programs iNCORPOHATao Offices in: CHICAGO • LOS ANGELES • HOUSTON • ATLANTA/ 500 PARK AVE., NEW YORK BROADCASTING, November 25, 1963 31 MONDAY MEMO from Milton J. Beckman, Beckman, Koblitz Inc., Los Angeles Radio is better than ever Today, more than ever, local radio is playing a major role in the advertiser's budget. Unlike any other medium, radio offers the great advantage of repetition at a cost realistic to those who cannot afford similar saturation in TV or print. Take X amount of dollars and start weighing the advantages of radio and television and you'll find quite a differ- ence in the repetition value. Television eats up those dollars at a frightening rate. Radio, on the other hand, not only gives us more for our money, but al- lows us more flexibility in frequency, copy and scheduling. Most of us have learned that the most economical way to buy radio is on a lengthy schedule. But what about the cases where this would be of no value for a client? Radio can still be the big hero if used properly. One of our clients had a special year- end inventory problem. While a healthy advertising budget was set up for this situation, television was not the answer. Nor was newspaper. Our client had to resolve his inventory problem in a mat- ter of three or four weeks. By placing a heavy saturation schedule on a num- ber of local radio stations, we were able to reach the same audience time after time with our message. Taking advan- tage of radio's flexibility, we produced several different copy approaches. At the end of three weeks, our client's mes- sages were exposed to more people more times than would have been possible with television or newspapers. Low Cost Success ■ The most impor- tant thing, however, is that the entire campaign was highly successful at a cost far below television or newspapers. But cost is just one favorable advantage of radio. Think about this the next time you are considering broadcast. People watch a television program but they listen to a radio station. Right here is the greatest selling tool avail- able to any radio rep who finds himself in competition with the video giant. In television, the advertiser becomes associated with a program. To get any value from repetition, ?he must try to second guess the viewers' habits and follow them around as they switch from channel to channel. This becomes very expensive and risky for a limited budget. Take the same amount of money and put it into. radio and you have a com- pletely different picture. You do not buy a program on radio — you buy the station. Of course we look for the most valuable time slots suitable to a partic- ular product, but because saturation is more flexible with radio we are in es- sence buying an overall audience. Each radio station has its own personality and naturally its own type of following. This allows us to expose our message time after time to the same group of people. We are constantly amazed at how often this is overlooked by station reps. They always provide us with ratings . . . shares . . . cumes . . . and the like, but almost never do they develop pres- entations showing how radio in general, and their stations in particular, can be used to show advertisers tangible re- sults Research ■ When we sell radio to our clients, we find it necessary to do a great deal of our own research. How much better it would be for all of us, if radio put aside ratings, etc. and con- centrated on some good solid success stories. Many agency timebuyers consider qualitative data more important than quantity data. In a recent study made by Trendex, 56 timebuyers and media executives voiced their opinions on the subject. Most of the agency men stated that they made their buys based almost entirely on qualitative data as opposed to ratings. At our agency, we believe that qualitative data should be made up of plain and simple facts that will help us sell our clients on a partic- ular station. Audience composition is very essential — so is coverage analysis, but keep it simple. We want some good down to earth reasons why one station is better than the other. Let's not confuse the issue with a bunch of figures that supposedly form a magic formula. While we are on the subject of what radio stations can do for us, let's con- sider the subject of rotation. Sure, we all want a wider audience for our money. But in doing so aren't we de- feating the repetition value? In a sense radio is saying, "Why spend a dollar when fifty cents will catch 'em with ro- tation?" Well, Mr. Rep, we would much rather reach 50 people five times than 200 people one time. We can not do this when forced into a rotation schedule. Sales Tools ■ An advertising agency can go so far in selling radio to a cli- ent. The rest is up to the station. Right now, when radio is more competitive than ever, station management should take a good look at their selling tools. We would much rather hear about a station's track record for other clients than about its ratings. Newspapers and television give us this kind of pres- entation and, believe me, it is very ef- fective in selling the client on their media. The advertiser, these days, is taking a good long look at the media budget. We must get maximum value out of every media dollar. If radio wants a bigger share of that dollar it can start by stronger presentations built around tangible evidence of what it has done for Others and how it can help us. All this might indicate that radio is not liv- ing up to its role as a media leader. Let's clear the air on this right away. Radio is doing a tremendous job in many areas. A keener eye to program- ing has helped to hypo many a slipping station. It's a tough battle to be different from your competition, especially when every market is infested with stations. Radio has met this challenge and is doing a remarkable job. Merchandising is an- other area in which radio has vastly im- proved. The same is true of their ap- proach to public service and special events. All in all radio has come a long way from being a tiny crystal. It, like the movies, is better than ever. Milton J. Beckman, president of Beckman, Koblitz Inc., Los Angeles, has been active in advertising since the end of World War II. He was president of Television Produc- tion Inc., Milwaukee, an independent pro- duction company. In 1950, he became vice president and account executive in the Los Angeles office of Gregory & House, Cleveland-based ad agency. In 1952, he opened Beckman-Hamilton & Associates, which merged in 1957 with the Edwards agency, to form Beckman, Koblitz Inc. 32 BROADCASTING, November 25, 1963 THE STATION THAT KNOWS DETROIT KNORR BROADCASTING CORPORATION Mrs. Fred Knorr, President Walter Patterson, Executive Vice President & General Manager REPRESENTED NATIONALLY BY THE PAUL H. RAYMER COMPANY M BROADCASTING, November 25, 1963 33 A WORLD OF DIFFERENCE The praises rang on successive Mondays for NBC's "That Was The Week That Was" and "Quillow and the Giant." But never were two major offerings so dissimilar in content. One set a new television standard for sophisticated, no-holds barred lampooning. The other was a gentle but ingenious musical puppet show for children. As examples of diversity and quality, the two shows underscore a basic aim of NBC: to offer fine programs that satisfy a broad range of public taste. Last week on NBC's varied schedule of special programs, were three more examples of this programming philosophy. Sunday afternoon and evening, "Museum Without Walls," a program via Relay satellite, linking the Louvre and our National Gallery of Art ; Tuesday night, a fascinating study of "Greece : The Golden Age," and on Wednesday a searching report, "That War in Korea." These one-of-a-kind television offerings merely supplement the rich schedule of regular weekly NBC series. It's a schedule that champions the cause of original drama; that provides a showcase for fine young performers; that pioneers in color, and that boasts the nation's number one news series. In short, it's a varied schedule whose universal appeal attracts millions of viewers and earns NBC more awards, year after year, than any other network. Between a "That Was The Week That Was" and a "Quillow and the Giant"; between a "Bonanza" and an "Exploring," there is a world of difference. But it's a difference that doesn't extend to quality— for the one thing they all have in common, in the words of the St. Paul Dispatch's EM. Clepper, is a striving for "the very best that can be had." ...serving 410,000,000 people all over the world THAT WAS THE WEEK THAT WAS ". . . There's never been an hour of television quite like it Nothing quite so impudent, so gay, so salty, so outrageously funny — Superb insults —all delivered in good humor." Harriet van horne N. Y. WORLD TELEGRAM & SUN, NOV, 11, 1963 QUILLOW AND THE GIANT " Things are looking up for children . . . Yesterday 'NBC Children's Theatre' got started with 'Quillow and the Giant,' a charming musical adaptation of the James Thurber story ...a family joy." JOHN HORN. N. Y. HERALD TRIBUNE, NOV, 4, 1963 Metro Radio Sales is a special kind of rep. We offer our stations a specialized, highly concentrated sales effort and we represent only a limited number of select stations in major markets. These stations are important, full dimensional properties and Metro Radio Sales' highly concentrated, in-depth selling technique enables us to fully present every aspect of these unique radio stations. WNEW New York KLAC Los Angeles WIP Philadelphia WCBM Baltimore WHK Cleveland KM BC Kansas City WDRC Hartford (EFFECTIVE: DECEMBER 1,1963) Metro Radio Sales offices : New York, Boston, Philadelphia, Chicago, Detroit, St. Louis, San Francisco and Los Angeles H. D. NEUWIRTH, V. P & DIRECTOR METROPOLITAN BROADCASTING RADIO A DIVISION OF METROMEDIA, INC. wmma b roadcasti n g THE BUSINESSWEEK!- Y OF TELEVISION AND RADIO November 25, 1963, Vol. 65, No. 22 RADIO INCOME HITS 10-YEAR HIGH ■ Official FCC figures show 1962 revenues at $636.1 million ■ Profits up 48% over 1961— $43.5 million compared to $29.4 ■ Greatest part of the increase came from local advertisers Radio broadcasters in 1962 not only recovered from the slump they fell into in 1961, but zoomed ahead in total rev- enues to the highest level in the 10 years since TV made its impact felt. In 1962, according to financial fig- ures released by the FCC last week, radio revenues hit a new high — $636.1 million, up 7.7% over 1961 s $590.7 million and the highest total since 1952. And profits for radio, before federal income taxes, soared a good 48% over 1 96 1 s — from $29.4 million in 1961 to $43.5 million in 1962. This was still $2.4 million less than 1960's $45.9 mil- lion and well under the peak of $60.1 million reached in 1952. Total time sales increased $48 mil- lion to $665.2 million in 1962, when the total was $617.2 million. This in- cludes gross revenues before deduction of commissions. It does not include rev- enues from 279 independently owned FM stations. Although the percentages among revenues from network, national spot and local sales remained relatively constant — 6% from network, 31% from national spot and 63% from lo- cal, approximately three-quarters of the increase, $35.5 million, was attributable to local advertising. Over $2 Billion ■ Total revenues for the broadcasting industry, both radio and TV, for the first time went over the $2 billion mark. The grand total for both radio and TV in 1962 was $2,- 122.1 million, up 11.2% over 1961's $1,909.0 million. Industry profits increased by almost $90 million — to $355.1 million, up 33% over 1961 's $266.4 million. The financial figures for TV were re- Top 50 national spot radio markets 1962 FCC REPORT Dollars Dollars Rank Market (in millions 1 Rank Market (in millions) 1. New York 23.106 Top five 26. Columbus (Ohio) 1.620 Top 30 2. Chicago 12.770 markets got 27. Milwaukee 1.604 markets got 3. Los Angeles-Long Beach 11.177 29% of total 28. Indianapolis 1.573 58.8% of total 4. Philadelphia 6.938 National 29. Des Moines 1.548 National 5. Detroit 6.499 Spot Dollars 30. San Diego 1.429 Spot Dollars 6. San Francisco-Oakland 5.748 Top 10 31. New Orleans 1.314 Top 35 7. Boston 5.254 markets got 32. Albany-Schenectady-Troy 1.292 markets got 8. St. Louis 3.604 39.4% of total 33. Memphis 1.260 61.8% of total 9. Cleveland 3.540 National 34. Sacramento 1.218 National 10. Washington 3.396 Spot Dollars 35. Rochester (N. Y.) 1.163 Spot Dollars 11. Pittsburgh 3.045 Top 15 36. San Antonio 1.099 Top 40 12. Cincinnati 2.933 markets got 37. Providence-Pawtucket 1.088 markets got 13. Minneapolis-St. Paul 2.654 45.8% of total 38. Dayton 1.082 64.3% of total 14. Miami 2.538 National 39. Nashville 1.054 National 15. Baltimore 2.392 Spot Dollars 40. Tampa-St. Petersburg 1.036 Spot Dollars 16. Buffalo 2.297 Top 20 41. Omaha .988 Top 45 17. Kansas City 2.152 markets got 42. Fort Worth .976 markets got 18. Hartford 2.130 50.9% of total 43. Oklahoma City .964 66.6% of tota 19. Atlanta 1.956 National 44. Newark (N. J.) .921 National 20. Houston 1.903 Spot Dollars 45. Charlotte .918 Spot Dollars 21. Denver 1.832 Top 25 46. Syracuse .910 Top 50 22. Seattle 1.826 markets got 47. Richmond .884 markets got 23. Dallas 1.744 55% of total 48. Birmingham .809 68.6% of total 24. Louisville 1.649 National 49. Fresno .776 National 25. Portland (Ore.) 1.646 Spot Dollars 50. Grand Rapids .773 Spot Dollars BROADCASTING, November 25, 1963 37 leased by the FCC last September (Broadcasting, Sept. 23). In sales for the four radio networks, their 19 owned stations and 3,679 other stations, total broadcast revenues reached $626.8 million. This is after commissions are deducted for time sales, but includes revenues from talent and sundry broadcast activities. Networks took in $31.6 million, up 2.4% from the previous year; their owned stations took in $32.5 million, up 5.8%, and the 3,679 independently owned stations took in $562.7 million, up 7.8%. Broadcast income before federal in- come tax was $46.7 million, up 45.7% over the previous year. Networks were $2.4 million in the red, but their owned stations had income of $4.6 million. The independent stations showed a profit of $44.5 million before federal income taxes, a 39.8% increase. Fewer Losers "In 1962 there were fewer stations reporting losses than in 1961. Of the 3,533 radio stations in operation for the full year, slightly more than one-third reported a loss. In 1961 almost 40% reported a loss. The difference between profit and loss apparently depends on national spot business. Profitable stations re- ported an average of $73,796 in na- tional spot revenues. Unprofitable sta- tions reported less than half that amount from national spot, $33,783 as an average. Payment To Proprietors ■ Almost two out of three radio stations reported payment of some kind to owners, part- ners or stockholders as part of operat- On the button Broadcasting's estimates of 1962 local, national spot and net- work revenues, prepared from a sample of confidential station re- ports and published last Feb. 18, coincided closely with the official FCC figures issued last week. In local advertising, Broadcasting estimated $426,042,000, within P/2% of the FCCs $419,468,- 000; in national spot, Broadcast- ing's $209,431,000 was within .4 of 1% of the FCCs $208,455,- 000, and in network, the maga- zine's $39,385,000 was within 5]/2% of the FCCs $37,326,000. ing expenses. This did not include div- idends or other payments out of surplus. Of these 2,348 AM or AM-FM sta- tions (63.5% of the total), nine re- ported paying over $100,000; 15, be- tween $75,000 and $99,999, and 50, between $50,000 and $74,999. The greatest number, over 1,000, reported payments ranging from $5,000 to $15,- 000. Of the 1,345 radio stations reporting a loss (totaling $27.6 million), 791 re- ported paying proprietors and other owners $9.3 million. Depreciation was taken by 1,220 stations reporting a loss; this totaled $14.9 million. The commission pointed out that of the 1,215 stations operating a full year which reported a loss, 697 reported BROADCAST REVENUES, EXPENSES AND INCOME OF NETWORKS AND STATIONS OF RADIO1 AND TELEVISION BROADCAST SERVICES 1961-62 (In millions of dollars) Service Radio Television Industry Total Radio Television Industry Total 1962 $ 636.1 1,486.2 $2,122.1 $ 592.6 1,174.6 $1,767.0 1961 Total Broadcast Revenues $ 590.7 1,318.3 $1,909.0 Total Broadcast Expenses $ 561.3 1,081.3 $1,642.6 Percent Change 1961-62 7.7 12.7 11.2 5.6 8.6 7.6 Broadcast Income (before Federal Income Tax) Radio $ 43.5 $ 29.4 48.0 Television 311.6 237.0 31.5 Industry Total $ 355.1 $ 266.4 33.3 includes AM and FM broadcasting. NOTE: 1962 radio data cover the operations of 4 nationwide networks, 3,698 AM and AM-FM and 279 independent FM stations. Excluded are 74 AM and AM-FM stations and 33 independent FM stations whose reports were filed too late for tabulation. 1961 data are for 4 nationwide networks, 3,610 AM and AM-FM and 249 independent FM stations. 1961 TV data cover the operations of 3 networks and 540 stations. 1962 TV data cover the operations of 3 networks and 554 stations. payments to owners and/ or deprecia- tion expenses which exceeded the amount of the loss. And, the FCC added, 413 stations reported payments to owners which alone exceeded the amount of the loss. FM stations reported total revenues of $13.9 million. Of this, $4.6 million was reported as FM revenues by AM licensees operating FM adjuncts. This is $1.7 million more than was received in 1961. Independent FM stations (those not owned by AM licensees) reported rev- enues of $9.3 million, an increase of $2.2 million from 1961. Nevertheless, independent FM stations in the aggre- gate reported a loss of $3.2 million as against a loss of $2.6 million in 1961. Expenses Up ■ Expenses for radio broadcasting were up 5.2% to $580 million, with the largest amount, $209 million, going for general and adminis- trative outlays. Other expense items and their amounts: programing, $191.9 million; selling, $105.9 million, and technical, $73.3 million. There were 54,091 people employed in radio broadcasting in 1962. Of this number, 2,357 were employed by the networks and their owned stations, and 51,734 by the other radio stations. There were 11,493 employes who were engaged part time. Investment in tangible property by the total radio broadcasting complex was listed at $455.7 million for orig- inal cost, and $251.0 million as depre- ciated cost. The average profitable radio station in the country took in $192,990 in rev- enues, spent $159,955 in expenses and made a profit of $33,035. This is based on reports from 2,288 radio stations operating for the full year and report- ing a profit. It does not include stations with total time sales of less than $25,- 000. As has been true throughout broad- casting's financial history, stations with the most people in their coverage area take in the most. Where the popula- tion is 2 million or more, the average revenues for the 132 stations in this category were $941,443, expenses $719,- 639 and income $221,804. In areas with populations less than 2,500, the 92 stations in this category took in an average of $55,130 in rev- enues, $47,176 was spent on doing busi- ness, and $7,954 was the average profit. Total revenues here consist of time sales less commissions but including talent and program sales. The figures are before federal income taxes. There were 1,154 stations reporting losses. This averaged $21,151, on an average revenue of $117,965 and ex- penses of $139,116. Highest losses were suffered by those stations with popula- tions in the 1 million and over classifi- 38 (BROADCAST ADVERTISING) BROADCASTING, November 25, 1963 cation: S65.577 loss for stations with 1-2 million, and $65,789 for stations with 2 million or more people. FM Revenues Up ■ Total FM broad- cast revenues for the 993 stations op- erating in 1962 were S13.9 million, up from the S10 million reported in 1961 for the 938 stations on the air. Of this total, $9.3 million ($1.4 million from "incidental" activities such as functional music and special services) was taken in by 279 non-AM affiliated FM stations, as against $7.1 million in 1961. The independent FM stations reported a loss of S3. 2 million for the year, up SI. 6 million over 1961's loss of S2.6 million. FM's investment in tangible property was listed at $10.4 million at original cost, and at S7.8 million at depreciated cost. There were 2,038 people employed in FM in 1962—1.161 full time and 877 part time. AM broadcasters running FM sister stations are required to report FM rev- enues to the FCC. but not expenses separately from their AM operation since so many of the FM stations are operated jointly with their AM com- panions. Seventy-one of the 279 independent FM stations reported a profit in 1962; 208 reported losses. In 1961, 59 of the NEW YORK Is it the most imitated station in the United States ? (We aren't sure.) Is its annual volume of business biggest of any station's in the country ? (We're told it is by those who should know.) Is it the favorite station by far of more listeners 20-44 than any other in the N. Y market ? (Most research we've seen indicates it is.) Is it "the best sound coming out of radio in America today"? (Variety said so.) We are positive, however, .that WXEW's talent line-up is the strongest in its 30-year history CKlavan & Finch, Wm. B. Williams, Bob Landers, Ted Brown, Wally King, Billy Taylor, Mary O'Hara, Fred Bobbins, Kyle Bote) ; .that WXEW's music is more carefully selected and more imaginatively programmed than ever before ; Toys from 'Santas' Timebuyers — and others — at Papert, Koenig, Lois want toys for Christmas from stations which act like Santa Claus in the gift- giving season. But with this im- portant qualification: PKL asks that all radio and TV stations, if they were planning to play St. Nicholas, apply the value of the proposed gift for the purchase of toys and send them to the Chil- dren's Center at 104th Street, New York, a city-supported shel- ter for children. PKL this season will wrap gifts for the shelter and the agency al- so plans to buy additional toys for the youngsters who range in age up to 16. 249 independent stations reported a profit. Although overall, FM stations re- ported losses, in three areas profits were reported. These were Chicago, whose 13 independent FM stations reported total revenues of $1.5 million, expenses of $1.49 million, with profits for all 13 of $17,848: Hamilton-Middleton, Ohio, with 3 stations, taking in $19,201 spend- ing $13,183 and remaining $6,018 in the black; Oklahoma City, with 3 sta- tions taking in $37,864, spending $37,- 137, leaving $727 profit. Market Revenues ■ As it did in 1961, New York led the roster of radio mar- kets with total revenues of $34.4 mil- lion, compared to $32.8 million in 1961. One of the major leaps was by San Francisco-Oakland, whose 19 stations boosted total revenues from $9.2 mil- lion in 1961 to $11.6 million in 1962— making it the fifth market in the nation for radio revenues. Other revenues for the top 10 markets: Chicago, $23.5 million in 1962 ($22.9 million in 1961); Los Angeles, $23.5 million ($21.1 mil- lion); Philadelphia, $11.8 million ($11.5 million); Detroit, $10.3 million ($9.6 million); Boston, $9.8 million ($9.5 million); Washington, $8.9 million ($8.0 million); Cleveland. $7.2 million ($6.5 million), and St. Louis, $6.6 mil- lion ($6.5 million). In the national spot revenues ranking, New York again led with $23,106 mil- lion, but this was a loss from 1 96 1 's $24.6 million. Other cities in the top 10 markets whose radio stations did not do as well in national spot last year as the year before: Boston, $5.24 million, compared to 1 96 1 's $5.34 mil- lion, and Cleveland, $3.54 million ($3,637 million). .that WNEW's News covered more miles, reported more stories and won more accolades from people, press and public officials this year than any other ; .that WNEW's audience has shown more enthusiasm for our music spectaculars, live remotes or the other exclusives — like the Fabulous Football Giants — than even we anticipated. We're also positive that WNEW will be a better station the day you read this than the day it was written. May we refer you to the theme of our continuing 30th Anniversary celebration — 'The Best is Yet To Come !" WNEW Radio 1130 Kc/102.7FM 50,000 watts. John V. B. Sullivan, V. P. & Gen. Mgy I. I_J I I, .Radio Sales if V V V V V METROPOLITAN BROADCASTING RADIO A DIVISION OF METROMEDIA, INC. Revenues and expenses of national networks and stations COMPARATIVE FINANCIAL DATA OF 4 NATIONWIDE RAD 1961- (In thousand: % change 4 nationwide from Item networks prev. yr. A. Revenues from the sale of time: 1. Network time sales: a. Sale of major network time to advertisers $33,954 7.1 b. Sale of other network time Total network time sales 33,954 7.1 2. Deductions from network's revenue from sale of time to advertiser: a. Paid to owned and operated stations 615 13.9 b. Paid to affiliated stations 4,695 25.8 Total participation by others (excluding commissions) in revenue from sale of network time 5,310 24.3 3. Total retentions from sale of network time 28,644 4.5 4. Non-network time sales: a. National and regional advertisers b. Local advertisers Total non-network time sales 5. Total time sales 28,644 4.5 6. Deduct — Commissions to agencies, representatives, etc 5,028 6.8 7. Net time sales 23,616 4.0 B. Revenues from incidental broadcast activities: a. Talent 6,781 (2.8) b. Sundry broadcast revenues 1,164 4.6 Total incidental broadcast activities 7,945 (1.8) TOTAL BROADCAST REVENUES 31,561 2.4 C. TOTAL BROADCAST EXPENSES 33,947 0.4 D. BROADCAST INCOME (before Federal income tax) ($2,386) 3 1 Amount differs slightly from that shown in Item 2.b because of variations in accounting practices. 2 Some small amount of network and national non-network time sales may be included here since stations with less than $25,000 time sales for the year do not report detailed revenue breakdown. ) NETWORKS AND 3,698 AM AND AM-FM STATIONS— 362 of dollars) Total, % change 3,679 % change 4 networks, % change 19 o&o from other from 3,698 from stations prev. yr. stations prev. yr. stations prev. yr. 615 13.9 $ 5,077i 25.4 2,990 (21.9) "615 13.9 8,067 2.4 2.4 615 13.9 8,067 niHc Mirh ui all U rvaU 1 Uo. ivi 1 Li 1 . 6 c 0 2D 001 772,567 908 160 6 1,529,495 1,535,860 6,365 — ftrpat Falk Mnnt VJlCuL 1 alio, lilUMl. 4 4 93,750 179792 233,187 4 502,223 480,281 21,942 Proon Rav Wic u i ecu Da j , rt 15. Q 0 0 701-3 171.907 499 385 3 658,410 559,174 99,236 PrpprKhnrn-HiDh Pnint N C. Ut CCII jUUI U 1 ilgll r u 1 1 1 l . ! 1 . v . Hit 0 0 7 3,825 197,985 857,638 8 1,082,404 1,016.945 65,459 ------ c p ul CCI I v l lie, O.O. 0 0 0,043 2lfi fifi? 79l'967 8 1^022, 161 922,566 99,595 Hamiltnn-Mirlrllp+nn Ohin 1 I a I 11 1 1 LUI 1 IVHUUICLUll. UIHU 9 c. 0 L. * 2 * Harrkhurp Pa 1 lui 1 1 juui c, 1 a. 5 fi u 11,884 395 787 752,340 6 1,078,261 889,364 188,897 Hartford Conn. 5 5 34J46 2 129 635 867 303 6 2,542,507 2,266,301 276,206 H n n n 1 1 1 1 1 1 H q\a/ a i i nUIIUiUIU. ndWdll 14 14. It 5? RIP 498 040 1 914 382 14 2,439,670 2,587,064 147,394— Hmictnn Toy mUUj LUI 1, 1 CA. 1 2 1fi1 52° 1 903 034 3 515 090 12 4!604,235 4,126,891 477,344 Hnntincrtnn-A^hlanri W Va> -Ku -Ohin nuiiuiigiuii noiiiaiiu. ii.va. r\y . vjiiiu 5 5 8,020 239 426 602,911 6 '818,722 786,681 32,041 Hi 1 ntcui Ho Ala nun lo vine, nla. t A 72 376 373,184 4 434,609 385,241 49,368 Inriianannlic Inrl IllUldlldUUIIO. MIU. R u u 29,392 1 672 956 1 ,U / L.JJU 2 348 202 6 3,646!963 2,964,424 682,539 lark^nn Mkc jaurvoun. iviioo. C u u 31 8 396 762,418 6 1,056,363 858,595 197,768 lark^nn Mirh jalnjUII, IT11 LI 1 . 2 2 * 2 * fark^nnvillp Fa ja^njum nit. 1 a. 44,322 730,754 1,078,281 11 1,709,616 1,768,654 59,038 — Inhnctnwn Pa JUI II lo LU »Y 11 . r a. 5 g 5,368 147,814 '484*577 6 627^615 644,115 16,500 — Kalama>7fin Mirh r\d 1 dii 1 az.uu. 1*1 luii. 4 174 302 881 597 808 4 879,338 847,397 31,941 K a n q a c Pi tu M n -Kan l\dl loao vl I J , IVIU. lAdl 1. 9 9 26.443 2 152 390 2 984 706 9 4,397,685 4,313,296 84,389 konncha Wic 1 1 1 * 1 * * * Knoxville Tenn. 12 12 16,170 495.836 1,083,550 12 1,544,440 1,489,959 54,481 1 akp fharlp^ 1 a LflnC \j\\Q\ ICO, La. 4 4 668 97,782 348 578 4 440,834 424,485 16,349 1 anra^tpr Pa LQII^UJLbl 1 1 U. 5 4 6,078 226 993 402,054 4 611,691 568,369 43,322 Lansing, Mich. 5 5 5,708 288.853 800,834 5 1,082,972 885,798 197,174 Laredo. Tex. 2 1 * 2 * * Las Vegas, Nev. 74f 6 17,726 177,637 597,717 6 721,506 722,580 1,074— Lawrence-Haverhill, Mass.-N.H. 2 2 * 2 CLEVELAND WHK reaches more homes, listeners, adults, men, and women in the Cleveland metropolitan area than any other Cleveland Radio station.* The sound is specifically designed to reach and sell the Cleveland market. The music is current, and the personalities alive and personable. Program features and services are designed to fulfill real community needs. WHK RADIO, 1420KC, 5000 WATTS JACK THAYER, V. P. & GEN. MGR. METROPOLITAN BROADCASTING RADIO A DIVISION OF METROMEDIA, INC. •PULSE 6AM-12M, MON-SUN, SEPT, '60 TO MAY-JUNE, 1953 N n r p. No. of porting Time sales: stations $25,000 national and Local Total in or more regional advertisers stations Total Total Total Ilnwl item opera- time advertisers and re- broadcast broadcast broadcast tion sales-" Networks and sponsors4 sponsors4 porting^ revenues6 expenses income1 Lawton Okla. 2 L * * * L * * * Lewiston-Auburn Me. 2 2 * 9 L * * * Lexington, Ky. 3 3 5,258 189 674 484 ?n? 3 7D7 873 / u/ ,0/0 7P.7 3P.9 / 0 / ,0 Uj SQ APR Lima, Ohio I 1 * 1 * Lincoln, Neb. 3 3 1,827 105,360 627,721 3 729,915 649,950 79,965 Little Rock-N. Little Rock, Ark. 8 7 44,482 433,974 629,413 8 1 006 861 1,090748 83'887— Lorain-Elyria, Ohio 2 2 2 * Los Angeles-Long Beach, Calif. 31 31 164,074 11,176,735 16,132,049 31 23,476,403 19,167,002 4,309,401 Louisville, Ky.-lnd. 10 10 49,344 1,649,151 1,630,293 10 2,907,717 2,861,309 46,408 Lowell, Mass. 2 2 2 * * Lubbock, Tex. 7# 7 5,914 200,328 906,817 7 1,051,222 966,582 84,640 Lynchburg, Va. 5# 5 2,503 70,457 392,958 5 463,427 456,494 6,933 Macon, Ga. 7 7 720 258,756 643,749 7 882,298 882,999 701 — Madison, Wis. 3 3 10,193 374,784 737,920 3 1,105,426 1,070,618 34,808 Manchester, N.H. 3 3 24,901 146,262 586,777 3 735,494 720,966 14,528 Memphis, Tenn. H# 9 56,143 1,260,133 1,773,651 11 2,832,248 2,503,911 328,337 Meriden, Conn. 1 1 * * 1 * Miami, Fla. 14# 14 34,979 2,537,541 3,144,885 14 4,999,365 4,533,395 465,970 Midland, Tex. 3 3 437 111,091 259,796 3 362,225 301,096 61,129 Milwaukee, Wis. 9 9 60,034 1,604,496 2,984,933 9 4,410,925 3,713,019 697,906 Minneapolis-St. Paul, Minn. 14# 14 32,981 2,653,936 4,010,727 14 6,278,629 5,729,371 549,258 Mobile, Ala. 8 8 10,922 273,971 '672^408 8 914,089 976,237 62,148— Monroe, La. 4 4 2,532 69,917 338,580 4 421,594 403,174 18,420 Montgomery, Ala. 6 6 8,752 286,686 540,855 6 883,226 774,019 109,207 Muncie, Ind. 1 1 * 1 * Muskegon-Muskegon Heights, Mich. 4 3 901 193,986 317,185 4 512,832 456,987 55,845 Nashville, Tenn. 8 8 66,462 1,054,098 1,800,837 8 2,594,786 2,601,303 6,517— New Bedford, Mass. 2 2 * 2 * * New Britain, Conn. 2 2 * * * 2 * * * New Haven, Conn. 5 5 7,079 533,222 981,076 5 1.374,924 1,339,150 35,774 New London-Groton-Norwich, Conn. 3 3 8,307 149,562 355,476 3 476,160 460,962 15,198 New Orleans, La. 10 10 34,671 1,313,572 1,683,090 10 2,601,602 2,548,388 53,214 New York, N.Y. 30 30 306,829 23,106,170 15,286,847 30 34,436.358 28,274,293 6,162,065 Newark, N.J. 6# 5 921,013 1,659,198 5 2,301,947 1,941,859 360,088 Newport News-Hampton, Va. 3 3 4,456 311,430 585,128 3 836,861 842,616 5,755- Norfolk-Portsmouth, Va. 7 7 267 620,484 1,560,028 7 1,984,844 1,804,616 180,228 Norwalk, Conn. 2 2 * * 2 Odessa, Tex. 4 4 77,522 362,460 4 421,487 422,825 1,338 — Ogden, Utah 4 3 83,930 250,030 3 286,980 355,011 68,031 — Oklahoma City, Okla. 8 8 46,862 964,104 1,589,519 8 2,277,409 1,764,683 512,726 Omaha, Neb.-lowa 7 7 37,763 988,113 1,810,500 7 2,485,284 2,343,794 141,490 Orlando, Fla'. 10 9 6,299 404,238 1,037,207 9 1,325,026 1,184,155 140,871 Paterson-Clifton-Passaic, N.J. 1 1 * 1 * * Pensacola, Fla. 8 7 2,329 87,049 747,531 8 823,486 835,921 12,435 — Peoria, III. 5 5 5,476 343,976 876,545 5 1,191,329 1,281,811 90,482 — Philadelphia, Pa.-N.J. 22# 21 89,009 6,537,861 6,681,137 22 11,778,138 10,918,118 860,020 Phoenix, Ariz. 17# 15 73,717 699,885 2,491,620 17 3,049.459 3,038,140 11,319 Pittsburgh, Pa. 21 if 20 30? 909 JUL, JUJ 3 045 026 O, U*TO |U6U 3 793 31 8 0, / 00,0 1 0 21 fi 74fi 350 U , / lU , O JU 5 505 ?fifi 1 941 084 Pittsfiplrl Mass 2 2 * * 9 L rUl lldllU, IVIc. C J C D 9C 07Q ZO.U/0 9CC QOQ zoo.oyo A Gfi AC 1 4DU,4bl c D 797 nn 1 /1 o,Dyy,z/4 7 117 97Q /,ll/,z/o C 1 Q OO/I Dlo,UU4 — odiT LaKe uiiy, uxan i n 1U i n i Qfi Rno loo, DUO /IfiR /IQ£ 4DD.40D 1 Rc:/! 3PQ 1,DD4,JU0 1U 9 017 3CG 9 1 C7 993 Z, ID/, Zoo 1 30 8CQ loy.ooo — odll HilgclU, 1 cX. A 4 q 0 7 1 K1 0, lol 1 3^ 9QK lo4,^0D 1 £Q Qt;Q IDy.ODO 0 0 9QQ A QO Z00.40U 970 C93 Z/U,oZo 1 7 QC7 l/,OD/ Odll MIIIUI1IU, 1 ex. 1 1 1 I 1 i 1 1 0D,4DU 1 nQQ QQ 1 i,uyo,yy i 9 3/17 £QQ L,o"tl ,Dyo 1 1 1 1 3 1 9t; /197 0,1ZD,4Z/ 9 07fi 37C z,y/D,o/o 1 CO OC1 1DU.UD1 oan Dernaraino-niversioe- Ullldllu, Udlll. 99 Zo 99 LL 9^ DIR |C j|c 5j< service projects who are recognized by these same audiences as real >jc jjc >k friendly, pleasant people with families that they'd welcome as neighbors and who know the professional way to do polite and persuasive selling for you***** buy KRNT RADIO and KRNT-TV, Channel 8. We have 2 Twenty Year Club air people. On KRNT Radio — 7 who have been with us 15 of our 28 years. On KRNT-TV — 8 who have been here since we went on the air 8 years ago. You need such stability to build audience loyalty to the stations, personalities and to the products they represent. -)(- Inter-media Motivation Factor. Whereas most operations keep Radio and Television separated, ours embrace each other. In our opinion, both media and personalities and sponsors are far better off for it. ■X" "7C ")f All our personalities read the cards and letters about church chili suppers and women's club rummage sales and teen-age car washes and men's charity shows and a thousand other small-but-so-important efforts by friends in our community. These folks know we will help them publicize it. We're kind and gentle people in this phase of our operation. "X" Central Surveys, 1962. "Which radio and/or television personalities would you like to have as next door neighbors?" KRNT personalities were an overwhelming choice. "X" "X" "X" "X" "X* Both KRNT Radio and KRNT-TV do more local business than any other station in the market. By far the greatest number of these advertisements are done "live" by our personalities. They have the experience — the "know-how" to make folks "go-now" and buy now. KRNT and KRNT-TV DES MOINES An Operation of Cowles Magazines and Broadcasting, Inc. BROADCASTING, November 25, 1963 Represented by The Katz Agency, Inc. 81 the transfer with full knowledge of the facts involved, including "the reluctant role of Westinghouse." Continuity Essential ■ "Under these circumstances," he said, "the pinning of a misconduct label on NBC at this time would appear unfitting." He said "the continuity and integrity of process would seem to oblige government to spare private citizens the setbacks like- ly to flow from a refusal to honor the proper acts of predecessors in office." The examiner said NBC's involve- ment in the quiz show scandals of the late 1950's is a "serious demerit" against the network in its application for li- cense renewal. He said the network carried "rigged" quiz shows and that, while NBC claims to have been "duped," it took no remedial action un- til its hand was forced by a rising tide of public indignation and a growing concern on the part of government. But he said NBC appears to be "genuinely" determined to prevent a recurrence of such incidents. He added that the quiz show scandals should be viewed "only as an isolated instance in the network's busy and fruitful history." Examiner Cunningham also said that, if the ideal of diversification of owner- ship of mass media were to be ob- served, Philco would be preferable to NBC. He noted that while NBC is a multiple owner, Philco is applying for what would be its first broadcast li- cense. Main Goal ■ But, he said, "with a view toward the main goal of choosing the candidate likely to do the better broadcasting job," the "bid of an auto- mobile manufacturer" [Philco is a sub- sidiary of the Ford Motor Co.] must be rejected in favor of the application by the broadcasting network primarily because of latter's experience "and long- time industry involvement." "Against untried Ford and Philco," he said, NBC offers a demonstration of likely know-how, the dimensions of which are perhaps fairly exemplified by the nearly 5,000 hours of programing which its television network provides each year and the approximately $30 million it spends annually on its news operation. "NBC's runaway superiority in ex- perience easily carries all before it and makes its case a winning one over Philco." The validity of the 1957 renewal grants for the Philadelphia stations was challenged on the basis of charges that RCA, NBC's parent concern, had been guilty of antitrust violations in its patent- licensing activities. Another issue was whether the 1957 TV renewal grant violated multiple ownership restrictions in the commission's rules. The examiner resolved both issues in favor of the network. No Court Decision ■ He said that although RCA entered a nolo conten- dere (no contest) plea in 1958 in an antitrust suit brought by the govern- ment, "no court has held that the li- censing practices followed by RCA dur- ing the period covered by the evidence is illegal." The Broadcast Bureau had main- tained that the nolo contendere plea was the equivalent of adjudication. However, the examiner said that the settlement of the government's suit doesn't adjudicate RCA's conduct for the commission's purposes. He said the bureau, which had re- sisted the admission in evidence of the government's indictment, "is hoist with its own petard," He said the commis- sion, in designating RCA's activities as one of the issues to be examined, con- templated the full development of evi- dence of behavior. "In this process," he added, "the bureau has no evidence to offer." Examiner Cunningham reached the same conclusion in commenting on anti- trust allegations involving Ford's prac- tices in the automotive field. Ford had pleaded nolo contendere in 1959 in settlement of a criminal action. The examiner said that while the plea "is an adjudication for the purpose of sentencing in that case," it is of no value in appraising Ford's qualifications as a broadcast licensee. He noted that, as in the case of RCA, the indictment detailing the allegedly criminal conduct of Ford, was ruled out as evidence in the FCC proceeding. Ford's Character Qualifications ■ He said nothing in the record raises a sub- stantial question on Ford's character qualifications to be a licensee. In commenting on whether the 1957 renewal of wrcv-tv was in accord with the commission's multiple ownership rules, the examiner noted that there is overlap of the Grade B contours of NBC-owned stations in Philadelphia and New York. He also said that commis- sion rules prohibit common ownership of two stations serving substantially the same area. But, he said, "a long line of precedent would not fault the overlap here involved," since it's restricted to a limited amount of Grade B. He added that commission rules pro- hibit concentration of ownership and that NBC-owned television stations have access to about one-fourth the population of the U. S. But offsetting this, he said, is the fact that the sta- tions are in separate markets, each of which has many radio and television sta- tions and newspapers, and that the commission has permitted the networks to own the same number of TV stations "with comparable audience reach." He added that the 1957 grant also complied with a commission rule limit- ing network ownership of television sta- tions in markets where existing outlets "are so few or of such unequal de- sirability . . . that competition would be substantially restrained by such li- censing." He said that in 1957, as at present, each of the three networks had access to comparable TV facilities in Philadelphia. Similarly, he held that granting NBC the television license in Boston now held by RKO General would not re- strain competition among that market's television stations for network affilia- tion, among networks for station affilia- tions, or among independent program producers. He noted that the three TV stations in Boston are sufficient to provide out- Chief Examiner Cunningham 'NBC's superiority makes its case a winning one' 82 (THE MEDIA) BROADCASTING, November 25, 1963 This is WBNS-TV in Columbus WBNS-TV, born and raised in Central Ohio, acknowl- edges with appreciation the Grand Award made to this station by the International Film Festival of New York. The Grand Award saluted our public service programs as exemplified by the weekly series "Channel 10 Reports". CBS Television in Columbus, Ohio BROADCASTING, November 25, 1963 REPRESENTED BY THE KATZ AGENCY, INC. ORLANDO • DAYTONA • CANAVERAL lets for each of the networks. Wbz-tv, a Westinghouse station, is now affiliated with NBC; wnac-tv is affiliated with ABC and whdh-tv, owned by the Boston Herald-Traveler, is affiliated with CBS. If the NBC-RKO General swap is approved, wnac-tv's affiliation would be switched to NBC, leaving wbz-tv available for ABC. The examiner held that nothing in the hearing record reflected on the qualifications of RKO General to be a licensee. One of the issues in the com- plicated proceeding was whether that company was involved in NBC's efforts to acquire ktvu(tv) Oakland-San A record number of broadcasters at- tended the regional conference of the National Association of Broadcasters in Fort Worth last Monday and Tues- day (Nov. 18-19) with the very real threat of government interference shar- ing the spotlight with pleas for the industry to accept changes and respon- sibility. The 25 1 delegates at Fort Worth were the most ever to attend an NAB fall conference in Texas and the highest number registered in the seven meetings held to date this fall. NAB President LeRoy Collins urged broadcasters to become more profes- sional in his remarks opening the con- ference. Stephens Dietz, executive vice president of Kenyon & Eckhardt, New York advertising agency, urged the in- dustry not to fear or ignore change but to "harvest the opportunities it brings with it.*' He asked the NAB to support K&E's policy to buy only code stations by improving its own enforcement pro- cedures. Discussing the future growth of Texans to visit D.C. Texas will send over two dozen broadcasters to Washington Dec. 2-3 to tell the industry's story to the state's congressional delega- tion. Jack Roth, kono-am-tv and president of the Texas Associa- tion of Broadcasters, said that 25 Texans already have agreed to make the trip and that more are expected. Mr. Roth reported on the plans for a trip to Washington at the National Association of Broad- casters' fall conference in Fort Worth last week. He said TAB hopes 25 more will sign up for the trip. Francisco. Negotiations for that pro- posed assignment terminated in 1961. At issue was whether RKO General sought to facilitate the sale by using its influence with former employes who were officers of the Oakland-San Fran- cisco station. NBC's purchase of ktvu was a condition for what had been a proposed sale of the network's Washing- ton stations, wrc-am-fm-tv, to RKO General. The examiner noted that an investiga- tion by the Department of Justice con- cluded that there were no grounds for finding RKO General exerted any in- fluence over ktvu. UHF, NAB officials agreed that com- munity antenna TV systems may have a depressing influence on the number of new stations which would utilize that band. Vince Wasilewski, NAB execu- tive vice president, said CATV already established in a city could cause pro- spective UHF applicants not to seek a new station. Governor Collins said the best way to handle a competitor who consistently violates FCC technical rules is not to report him to the commission but for a group of broadcasters to point out the violation to him. It was pointed out that if the violations are serious, the FCC will hear about them anyway and the station will be subject to a stiff fine. From Fort Worth, the NAB road show moved to Denver for Thursday- Friday sessions last week (see page 86). The eighth and final conference of the fall series was to begin today (Monday) in San Francisco but was cancelled Fri- day. (See At Deadline.) Develop Professionalism ■ In his re- marks opening the conference, Gover- nor Collins said that above all else broadcasting must assume its place as a true profession. Broadcasters should not band togeth- er in a national association "merely out of fear, or solely for self-protection," the NAB president said. While the NAB has a continuing battle with the federal government, this is "neither all our work nor does it fulfill all of our aspirations to serve broadcasting's needs," he said. The desired professionalism must be based on standards of the highest qual- ity and excellence. Governor Collins said. "We cannot allow any hate-the- government disposition, or any over- materialistic reach to obscure this broad goal, or diminish our efforts to attain it." Governor Collins listed these specific elements of professionalism for which THE HARVEST OF 'CHANGE' Agencyman urges NAB conferees not to fear or ignore change but to take advantage of it 84 (THE MEDIA) BROADCASTING, November 25, 1963 WB EN-TV serves a great community with a great public service effort Three-million-plus people in WBEN-TV's cov- erage area offer a challenging composite of diverse interests and backgrounds. WBEN-TV meets this challenge by a continu- ing creative effort in developing public service programs that satisfy all interests — that enter- tain as well as inform. During the past months WBEN-TV cameras focused on the installation of the Buffalo Dio- cese's new bishop, recorded five documentaries on cancer at famed Roswell Park Memorial Institute, caught the action of the All-American Bowling Team battling Buffalo's top bowling five during the ABC Tournament, brought new insight to area viewers on their rights and obli- gations under the law in "The Law and You" series that again won the top State Bar award, and captured the gaiety and color of the Chopin Society's beautiful choral music and exciting Polish dances. Religion, medicine, sports, the lively arts — all are in range of WBEN-TV's production facili- ties, mobile remote unit and enterprising staff. That's why, in this great market — extending from northwestern Pennsylvania to the Cana- dian Niagara Peninsula — pioneer WBEN-TV retains its unsurpassed audience loyalty. Nationally represented by: Harrington, Righter & Parsons WBEN-TV The Buffalo Evening News Station BROADCASTING, November 25, 1963 > o CH CBS In Buffalo 85 Linda Loftis, former Miss Texas, wel- comes NAB President LeRoy Collins (I) to Fort Worth for the NAB regional conference there last week. Also in on the industry must strive: "A due re- gard for the fact that our prime pur- pose is to serve the public welfare; ethical conduct beyond reproach; ac- ceptance of a common responsibility for the performance of all broadcasters; superior personnel and training to as- sure this; daily attention to the continu- ing improvement of standards of pro- graming; increased knowledge through sound research. K&E Wants Help ■ Stephens Dietz, executive vice president of Kenyon & Eckhardt Inc., called for the support of "every responsible advertising agency" of K&E's new policy on buying radio and TV spots. Less than two weeks ago, K&E President David Stewart an- nounced the agency will, whenever it can secure approval of clients, confine spot purchases to stations which sub- scribe to and follow the NAB codes or an equivalent code (Broadcasting, Nov. 18). He also called on the NAB to tighten its code controls, correct abuses, and expel subscribers who continually violate advertising standards. Mr. Dietz, speaking to the luncheon session at the Fort Worth conference, said initial client reaction to the K&E plan has been highly favorable and "I think you will see the policy in action in a very short time." He said advertisers, agencies and broadcasters must solve their mutual the greeting is Roy Bacus, general manager of WBAP-AM-FM-TV Fort Worth-Dallas, who provided the enter- tainment for the conference reception. problems and recognize that they are tied to individual responsibilities. Not- ing that in 1962 the top 100 advertisers placed 58% of their budgets in broad- casting and that each of the top 10 places three-fourths or more in radio- TV, Mr. Dietz said this points up that a healthy and free broadcast industry is vital to advertisers and agencies. Mr. Dietz said K&E has been "great- ly encouraged" by the response of in- dividual stations to the new buying pol- icy as well as the endorsement by agen- cy clients. Much can be accomplished, he said, if only one or two other major agencies join K&E. Request Justice Ruling? ■ K&E is in- vestigating the possibility of obtaining a ruling from the Justice Department per- miting agencies, acting in association, to assist the broadcasting industry "in its. efforts at self-regulation. To this end. K&E has made contact with the FCC and our first discussion of the subject was somewhat encouraging." Mr. Dietz said K&E wants every ad- vertiser, agency and broadcaster to be made aware of its intentions and urged the NAB code authority to move against code violators. He said replies from stations to K&E have "turned up a num- ber of accusations and evidence that cer- tain NAB members continually abuse code standards. Many of these abusers are major stations in top markets. . . ." "I urge you now to re-evaluate your methods and procedures for exerting controls with your member stations. If they are inadequate, then correct them. And look over your membership. If there are abuses, have them corrected or terminate the violating station's membership," he concluded. ALLOTT LAMBASTS FCC Colorado senator, Representative Brotzman hit government encroachment at Denver conference Two Colorado Republican members of Congress assailed the efforts of the FCC to move into the program areas of broadcasting last week at the National Association of Broadcasters' fall con- ference in Denver. One of them, Representative Donald Brotzman, was an extra added attrac- tion as he filled in for the scheduled speaker. Senator Gordon Allott (R- Colo.), at the Thursday luncheon. Sena- tor Allott's plane was unable to land in Denver until too late for his lunch date and Representative Brotzman, who was seated at the head table, substituted without advance warning. Senator Allott addressed a special combined session of radio and TV dele- gates later in the afternoon. He said broadcasting today is confronted by a "clever and insidious enemy . . . which is opposed to all the principles for which you stand." This enemy, he said, is unfortunately increasingly successful in its bold attacks upon free, creative and individual enterprise. The common enemy of any business today is the "executive establishment — a bureaucratic mastodon assuming monstrous and frightening proportions, conspicuously lacking any sense of built-in limitations." Senator Allott said that he was not re- ferring to the President himself but a concept of governmental philosophy. Every segment of free enterprise — including steel, drugs, broadcasting — is under attack by this executive estab- lishment, he said in citing several ex- amples. "Your own industry can add to that documentation page-by-page be- cause perhaps more than any other in- dustry you have been subjected to the gossamer-veil threats used as a major weapon by this revolutionary force in its efforts to control your business." FCC Threats ■ The FCC, he charged, 86 (THE MEDIA) BROADCASTING, November 25, 1963 You can't appreciate the new WABC if you don't dig the new American . . . Cramps is a gasser. He fancies he still has sex appeal, if in moderation. He digs the new things; no Silver Threads Among the Gold for him. He's no cliche. And because we know' it, we suit him to a T. Our All Americans suit him; he likes their easy wit and the up-to-date music they swing his way. Gramps likes to know. what's going on in his world ... so every half hour we tell BROADCASTING, November 25, 1963 him. In frequent editorials we give him our outlook on important issues and sometimes he gives it right back with letters and opinions. He's got a heart, too. We know because he responds regularly to WABC heart or cancer drives. He volunteers his blood when we tell him about an emergency need. The point is: we talk to Gramps every day. And because we know what he's really like, he listens. One more thing: Gramps, who spoiled a daughter for 30 years, is about to do the same for two grand- children. And now he has more money to do it with. Got the picture? Give him the word °" WABC/vS ##AN ABC OWNED RADIO STATION • • Represented by Blair Radio 87 in license renewal inquiries "threatens the peripheral area of our very free- dom to think and speak and your free- dom to provide for the public the things the public wishes to hear and see." Illustrative of the FCC tech- niques is Chairman E. William Henry's recommendations following the Omaha local TV hearing (Broadcasting, Oct. 28). "His interpretation of those hear- ings was not only shocking, it was frightening," the senator said. "Not only would his proposals make him and his colleagues the program di- rectors of every broadcast facility in the nation, they would endow the com- mission with the dictatorial powers in- creasingly sought by some of the mem- bers since the advent of the cultural cult headed by . . . Mr. Minow." Despite unqualified endorsement of the three Omaha TV stations by wit- nesses, Chairman Henry "makes it clear in his capricious statement that the commission knows better than the public what it should watch or listen to and when," Senator Allott said. "This verbose effort on the part of the chair- man of the commission to excuse a time consuming, wholly unjustified and un- conscionable foray into an area where the responsibility lies with the licensee is a glaring example of interpretive travesty on Congress, the FCC, the broadcasters and the viewing and listen- ing audience." Fortunately, he said, "these advo- cates of centralized power and controls might have gone too far." Undoubtedly the "flagrant flaunting of power" in the Omaha report prompted the "violent reaction" of the House Communica- tions Subcommittee when the FCC testi- fied on commercial time standards three weeks ago (Broadcasting, Nov. 11), Senator Allott said. Also, he pointed out, the Senate Appropriations Com- The board of directors of the Na- tional Community Television Associa- tion met in Chicago last week with a major topic of discussion centering around how best to obtain an FCC agreement on federal regulation of the growing industry. And, while the NCTA was in Chica- go, the FCC in Washington scheduled a meeting for today (Nov. 25) on the very same subject — regulation of com- munity antenna TV systems with a view toward protecting local TV sta- tions from outside signals brought in by CATV. NCTA also is looking for a new presi- dent to replace Bill Dalton, who re- signed last summer (Broadcasting, mittee (of which he is a member) has reduced the FCC's requested appropria- tion, a clear indication that "we were not pleased with their efforts to pro- liferate the control of that agency." Representative Brotzman had high praise for the job broadcasting is doing in serving the public. He said he agreed with NAB President LeRoy Collins that federal control of programing will re- sult in thought control of the public (Broadcasting, Nov. 11). Aug. 26) and the board appointed a special committee to screen applicants. Fred Stevenson, NCTA chairman, said the board was "united" in its wish for further negotiations with the FCC in an effort to reach a mutual agreement on legislation to propose to Congress authorizing direct regulation of CATV. However, the FCC staff has told the commission that it has ample authority already to embrace CATV under a rulemaking proceeding. The CATV industry and the com- mission staff have held a series of meet- ings on the subject, the latest 10 days ago (Broadcasting, Nov. 18). This meeting, with Ward Quaal, wgn-tv Chicago as host, featured broadcasters who also own CATV systems. NCTA and the FCC staff have been stymied on one major issue — duplica- tion of a local station by a CATV sys- tem. NCTA will agree to legislation prohibiting only simultaneous duplica- tion while the staff now is recommend- ing a period of about two weeks before and after a local station carries a pro- gram. NCTA also takes the position that regulation should come through legislation by Congress, Mr. Stevenson repeated last week. The National Association of Broad- casters, which is embroiled with the FCC in several areas of real and pro- posed or threatened regulation of broad- casting, sides with the FCC on this issue. The NAB's position is that the FCC can institute a rule making pro- ceeding to regulate CATV. FCC Today ■ At its meeting today, the FCC is expected to cover a wide- range of regulatory problems involving the community antenna industry (Broadcasting, Oct. 28). The main subject to be considered will be a com- prehensive staff report and recommen- dation that the commission should re- solve the problem of protecting TV stations from CATV competition. The staff recommends that the FCC adopt an outstanding rulemaking con- ditioning microwave grants in the busi- ness radio service to service CATV on a provision not to duplicate local sta- tions for about two weeks. The pres- our business is to help you do business One of Blackburn & Co.'s primary functions is to put before the buyer or seller of a communications medium the facts he needs to do business. Any transactions involves some element of risk. But it is considerably narrowed when all of the pros — and cons — are out in the open. Protect your investment by consulting Blackburn first. BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. CassiM Clifford B. Marshall Colin M. Selph lack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson loseph M. Sitrick Hub Jackson |ohn C. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1 102 Healey Bldg. 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois JAckson 5-1576 Beverly Hills, Calif. Financial 6-6460 CRestview 4-8151 Agreement with FCC is major NCTA concern MALARKEY HEADS COMMITTEE SEEKING NEW PRESIDENT 88 (THE MEDIA) BROADCASTING, November 25, 1963 That's one way to get a li At least one station now has rea- son to believe that the FCC has a heart. Last Thursday (Nov. 21). during a dedication of the new S2.5 million Broadcast Center housing woc-am- fm-tv Davenport. Iowa. Ben F. Waple, FCC secretary, personally delivered a license renewal for woc- TV. The television station had been awaiting action on its renewal appli- :ense renewal cation for more than a year. Like hundreds of other stations, woc-tv had been in the FCC's backlog. Mr. Waple. who represented the FCC at the dedication ceremonies, made the surprise presentation to David D. Palmer, president of the Palmer stations in Davenport and Des Moines; William Wagner, vice president and secretary of the com- pany, and Ray Guth, general man- ager Of WOC-AM-FM-TV. ent rulemaking sets a 30-day hiatus but this is expected to be cut back. Sev- eral microwave grants have been made since this rulemaking was announced but all were conditioned upon a no- duplication agreement. Also before the FCC will be a pro- posal to accept comments on rulemak- ing which would set the same ground rules for CATV systems getting signals relayed to them by common carrier microwaves. A third plan, and one which is sure to motivate considerable debate, is the staff recommendation that the FCC assert regulatory jurisdic- tion over all CATV systems, including those which pick up TV signals di- rectly from the stations' transmissions. A majority of the FCC would pre- fer legislation, it is understood, but harbor a doubt that the commission could get Congress to pass the type of bill it wanted. A bill authorizing the FCC to regulate CATV failed to pass the Senate by one vote in 1960. Malarkey Heads Selectors ■ Martin Malarkey, a member of the NCTA board and pioneer in CATV, heads the screening committee to select a new president for the association. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Wew St. Louis — Sold by Franklin Broadcasting Co. to Charles P. Stanley and associates for S500.000. Mr. Stan- ley, the present station manager of the station, holds 5\c7c interest. Others in the buying group and their ownership: Robert A. William and John A. Griese- dieck (brewing) and John A. Butler, a brother-in-law, 20% ; Peter J. Nikolai- son, advertising, 15%. Richard Der- ringer, advertising, lVz%. The pur- chase price consists of Si 50.000 and assumption of obligations. Franklin Broadcasting, headed by William F. Johns and Alvin Koenig, at one time owned five radio stations, but has dis- posed of them all. Wew operates on 770 kc with 1 kw daytime only. ■ Wlet-am-fm Toccoa, Ga.: Sold by Virgil E. Craig to H. F. Lawson and R. Gene Cravens for S90.000. The buyers are physicians, and at one time were part owners of wclc Jamestown, Tenn. Dr. Lawson still owns waew Crossville, Tenn. Wlet is a 5 kw day- timer on 1420 kc. Wlet-fm operates on 106.1 mc with 730 w. Broker: Chap- man Co. ■ Kalf Mesa (Phoenix): 31% inter- est acquired from Sheldon Engel by Lee Ackerman for more than S50.000 (SI. 000 plus assumption of obliga- tions). Mr. Ackerman. already a 20% owner, will become 51% owner; Mr. BROADCASTING. November 25, 1963 Engel, 51% owner now, will retain a 20% interest. Mr. Ackerman is a local businessman, former publisher of Phoenix Sunpapers, and has financial and investment interests. In 1960 he was Democratic nominee for governor of Arizona. Mr. Engel will continue to manage the station. Kalf operates day- time only with 10 kw on 1510 kc. ■ Kdgo Durango. Colo.: Sold by Rob- ert W. Tobey to Jerry and Marcie Fitch for S32,000. Mr. Fitch is co-owner and executive vice president of kgln Glen- wood Springs, Colo., and is president of the Colorado Broadcasters Associa- tion; Mrs. Fitch is station manager. Kdgo is 1 kw fulltime on 1240 kc. APPROVED ■ The following transfers i of station interests were among those approved by the FCC last week {for other commission activities see For The Record, page 103). ■ Ksmn Mason City, Iowa: Sold by Donald F. Blanchard and Harry Camp- bell to Hayward L. Talley for SI 70,000, including S30.000 agreement not to compete for six years. Mr. Talley owns kxgi Fort Madison. Iowa, and controls wsmi-am-fm Litchfield. 111. Ksmn is a 1 kw daytimer on 1010 kc. ■ Ksxx Salt Lake City: Sold by Wil- liam Parmer Fuller III to Starley D. Bush and group for $160,000. Mr. Bush recently disposed of a 25% interest in kwic Salt Lake. Ksxx operates with 1 kw daytime only on 630 kc. EXCLUSIVE BROADCAST PROPERTIES! MID\5 EST — Fulltime AM-FM combination with good real estate. Grossing S10,000.00-plus monthly and offering much greater potential. Priced at S195.000.00. Contact — Richard A. Shaheen in our Chicago office. SUXW — Profitable, long established daytimer in extremelv WESTERN sound radio market. Priced at S185,000.00 with 29% STATE down. Can be purchased on basis most advantageous to buyer. Contact — John F. Hardesty in our San Francisco office. & ASSOCIATES, INC. NEGOTIATIONS ■ APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. 1737 DeSales St., N.W. Executive 3-3456 CHICAGO Tribune Tower DElaware 7-2754 DALLAS 1511 Bryan St. Riverside 8-1175 SAN FRANCISCO 111 Sutter St. EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS 89 A ticket's a ticket... the difference is Your first Delta ticket is the beginning of a beauti- ful friendship. You're sure of swift comfort aloft . . . plus the personal service that makes Delta different. Next trip, dial Delta! the air line with the BIG JETS FCC'S POWER GRAB' House group okays Rogers's bill that would thwart commission plan to regulate commercials The House Communications Subcom- mittee last week continued its efforts to halt what a majority of its members call the FCC's runaway with the legisla- tive power of Congress. The panel met in closed session Mon- day (Nov. 18) and approved legisla- tion to block the FCC's proposal on commercial time standards and quickly turned to a bill that would prevent the commission's license fee schedule from starting Jan. 1, 1964. Representative Walter Rogers (D- Tex.), subcommittee chairman and au- thor of both measures, said the subcom- mittee probably would conduct hearings on license fees early next month. It may also resume consideration of broad- cast editorials and the FCC's July 26 statement on fairness. Representative J. Arthur Younger (R-Calif. ), ranking Republican on the subcommittee, in- troduced a bill (HR 9158) Tuesday to establish "a statutory policy governing the broadcasting of views on controver- sial issues." The Republican Congressional Cam- paign Committee stepped up its attacks on the FCC's fairness policy in material prepared for GOP members of Con- gress. Representative Rogers said the sub- committee discussed commercials, li- cense fees and fairness at its Monday meeting. The chairman has said before that he considered the three matters were related to one issue — a general power grab by agencies of the execu- tive branch and a special hatchet job on congressional authority by the FCC (Broadcasting, Nov. 18). The Latest ■ Briefly, these are last week's developments on the three broad- casting issues facing the Communica- tions Subcommittee: The panel, by a voice vote, approved HR 8361 without opposition. It would prevent the FCC from going ahead with its proposed rulemaking on the length and frequency of commercials. Present and voting were Representatives Rogers, Younger, Glenn Cunningham (R-Neb.), James T. Broy- hill (R-N.C.) and W. R. Hull Jr. (D- Mo. ). Representative John E. Moss (D- Calif. ), sole opponent on the panel, was attending a meeting of another subcom- mittee and did not vote, the chairman said. Two other members were unable to attend the session either, he said. The bill is presently pending before the full Commerce Committee. The FCC, which defended its pro- posal against broadcaster and congres- sional attacks at a hearing earlier this month (Broadcasting, Nov. 11), has scheduled an oral argument for Dec. 9. Meanwhile, Senator John O. Pastore (D-R.I.), chairman of the Senate Com- munications Subcommittee, said he favored self-regulatory moves by broad- casters to curb commercial excesses. Two weeks ago the senator issued in- vitations to key broadcasters and of- ficials of the National Association of Broadcasters to meet informally in his office and bring him up to date on what the NAB is doing about commer- cials (Broadcasting, Nov. 18). His invitation followed an exchange of let- ters with NAB President LeRoy Collins, who has been trying to organize a meet- ing of his own with NAB code board heads and network presidents. The net- works turned Governor Collins down last summer, but Senator Pastore said he fully expected their cooperation, "as they always have [given] in the past." License Fees ■ The license fee ques- tion is not on the merits of licensees helping defray some of the expenses the government incurs in regulating them. Representative Rogers said. It's on whether the FCC has the power to go ahead and levy fees without legisla- tive approval by Congress. The FCC sent the subcommittee its comments in opposition to the Rogers bill and pointed out that the Depart- ment of Defense and the Federal Avia- tion Agency adopted fees last year. Why should its functions be treated differently from those of other agen- cies, the FCC asked. The commission and the other two agencies all rely on a 1952 appropriation bill for fee authority, as well as on recommenda- tions of the President and the Bureau of the Budget, the FCC pointed out. Anyway, the commission argued, the FCC already has conducted its own proceeding on fees and adopted a rule (Broadcasting, May 13). Furthermore, it said, the fees it has set up and re- vised "represent the most practicable method of administering a fee schedule which is nominal in amount and equit- able in its application." All these arguments, Representative Rogers, said, avoid the main issue — does the FCC have the authority to go ahead? He contends it does not and said he hoped to hold a hearing on his bill about the first week in Decem- ber. Free Time Vs. Paid Time ■ Repre- sentative Younger's bill on controversial programing is the first measure aimed at the FCC's position on fairness since 90 (THE MEDIA) BROADCASTING, November 25, 1963 It S ci fclCt • • • G. E/s 7629 and 8092 image orthicons are highly sensitive, long-lived tubes . . . up to 9000 hours and more . . . signal-to-noise ratios, versions, we've quieted however, were a bit low. . . them down . . . (36:1 and 34:1 average) (to 48:1 and 37:1) HOW? . . . with design improvements utilizing semiconductor target material. G. E.'s new I.O.'s are designated the GL-7629A and GL-8092A . . . why don't you try one in your camera? In fact, try the whole line of newly improved G-E image orthicons: G-E Type GL-5820A, S:N-48:l/GL-7293, S:N-45:1/GL-7629A, S:N— 48:1/ GL-8092A, S:N— 37:l/GL-8093, S:N— 55:1. For your ifree facts folder, containing data and application notes on the expanding line of G-E image orthicons and vidicons, write to General Electric Company, Room 8005A, Owensboro, Kentucky, or call your nearest G-E Industrial Tube Distributor, today! Progress Is Our Most- Important Product GENERAL® ELECTRIC Senator has tax problem Senator Herbert W. Walters (D- Tenn.), former 50% owner of Cher- okee Broadcasting Inc., one-time licensee of wcrk Morristown, Tenn., is feuding with the Internal Revenue Service on his sale of stock in the radio station. The IRS says the senator owes $2,250 in back taxes, interest and penalties. Senator Walters said last week that his auditors and IRS ac- countants have disagreed on this mat- ter since the sale to wcrk Inc. in 1960 (Broadcasting, Oct. 31, 1960). The disagreement, he explained, from station sale is on the value of the stock and whether depreciation of equipment, state taxes and final closing costs should be allowable as deductions. His case is on the docket of the U.S. Tax Court in Washington where it is awaiting hearing. Senator Walters and W. E. Hodges, both Morristown businessmen, each owned 50% of Cherokee Broadcast- ing, which they sold for $130,000 in 1960. FCC records show that both men retain 2.5% interests in wcrk, a daytimer which operates on 1350 kc with 1 kw. the FCC sought to clarify its policy in July (Broadcasting, July 29). It would amend Section 315 of the Communica- tions Act to provide that licensees who sell time for controversial pro- graming "shall not be required to afford the use of such station for the pre- sentation of contrasting views with respect to such issue without making comparable charges for such use." In other words, the bill would pro- tect broadcasters from a strict inter- pretation of the FCC's fairness policy: that stations might find themselves in a position where they would have to offer free time to answer a controversial sponsored program. Representative Rogers, whose sub- committee already has held public hearings on editorials (Broadcasting, Sept. 23, July 29), said he thought the panel could consider his license fee measure and later turn to the fairness issue at the same sitting. The FCC, he said, wants to testify on both. No rerun of decision on incentive pay plan In the interest of assuring that a net- work could not place restraints on its affiliates, the FCC last week denied re- consideration of its decision made last spring to prohibit the CBS-TV incen- tive compensation plan. Prohibition of the CBS compensation plan was a companion to the commis- sion's action killing network option time practices (Broadcasting, June 3). In both cases the commission indicated its purpose was to strengthen the ability of nonnetwork program producers to compete with the networks by giving greater freedom to television stations in choosing program sources. The commission found the compen- sation plan violated two rules. The first prohibits stations from making con- tracts that prevent them from rejecting network programs. The second is the option time rule which prohibits time opting contracts and any other agree- ment "which has the same effect." Lee: government vs. self-regulation FCC Commissioner Robert E. Lee has warned broadcasters that unless they do an effective job of self-regula- tion they can expect more government control and more death sentences for stations that fail to abide by commis- sion rules. The commissioner spoke at the Insti- tute of Social Ethics at Georgetown University in Washington. He said the National Association of Broadcasters codes go "further," in de- tailing broadcasters' programing respon- sibilities than the commission's 1960 statement on programing policy. But, he added, the commission "has effective sanctions and the NAB has, at best, in- effective ones." If the history of broadcasting "is prophetic," and the codes fail "to do the job," he went on, "more of the FCC policy statements may become a matter of rule and regulation, the noncompli- ance of which could mean a license re- vocation." Commissioner Lee, who spoke on "Ethics, Advertising and Responsibil- ity," made no direct reference to the current FCC proposal to adopt the NAB commercial codes, or a variant of them, as a commission rule. One of the main arguments advanced by the commission in this connection is that not all broadcasters adhere to the codes and that the NAB has no effective sanc- tions to employ against those who vio- late them. Maintain Public Confidence ■ Com- missioner Lee said that he doesn't favor government control any more than broadcasters do. But, he said, to pre- vent "incursion by government," broad- casters must "achieve and maintain the plateau where the public has confidence in the ability of any given industry to manage its own affairs with acceptable morality." He said most "onerous government controls" are "triggered" by public in- dignation over "sharp practices" by a relative handful of individuals. "Without the sinning few," he said, "I believe the majority could have more freedom from government interference, including substantially longer license periods. The broadcasting industry will make progress when it finds a way to obtain substantial compliance with its self-regulating devices, such as codes, through imposition of some form of sanction against violators." He acknowl- edged, however, that "this is easier said than done." The commissioner also defended the commission against the charge that it engages in censorship in examining pro- graming. He said that although the Constitution and the Communications Act prohibit censorship by the commis- sion, the agency has the statutory obli- gation to grant and renew licenses only after a determination that "the public interest" would be served. And the FCC, he said, has concluded that the proscriptions against censorship do not prohibit it from examining pro- graming proposals "in broad categories to determine whether such proposals would meet the public interest." He also said that anyone perceiving "any threat of censorship" in the 1960 programing statement would be "strain- ing." Senate cuts FCC budget The Senate passed a $13.4 billion ap- propriation bill last week that includes $15.4 million for the FCC's fiscal 1964 operations. The House version of the appropriation bill fixed the FCC figure at $15.8 million. Fiscal 1964 began in June and the FCC has been spending money since then at its 1963 authorized rate, $14.9 million. The FCC asked originally for $16.5 million. The Federal Trade Commission, also covered in last week's bill, was voted $12,329,500, $1.1 million less than it requested. California BP's organize A luncheon organization meeting of the Southern California Chapter of the Broadcast Pioneers will be held in Los Angeles at noon on Dec. 4 at the Holly- wood Roosevelt hotel. Arrangements are being handled by Loyd Sigmon. ex- ecutive vice president and general man- ager of Golden West Broadcasters. Par- ticipating at the luncheon meeting will be Lee Jahncke, national pioneers presi- dent, and Ward L. Quaal, immediate past president. Sol Taishoff, chairman of the chapter expansion program of the pioneers, will also be present. Members of the national Broadcast Pioneers as well as those eligible to join are being invited to attend the luncheon. 92 (THE MEDIA) BROADCASTING, November 25, 1963 Music for seven of the ten dance works in Martha Graham's current repertory are by composers affiliated with BMI. BMI is extremely proud that Miss Graham and other great dancers and choreographers such as George Balanchine, Robert Joffrey, Jose Limon, Katharine Litz, Jerome Robbins and Anna Sokolow are featuring works by distinguished BMI- affiliated composers on their programs. The current Martha Graham Program presents music by these BMI-affiliated composers: Alan Hovhaness • • • "Circe'' Carlos Surinach • • • "Acrobats of God" and "Embattled Garden" Halim El-Dabh • • • "Clytemnestra" Norman Dello Joio • • • "Diversion of Angels" and "Seraphic Dialogue" William Schuman • • • "Night Journey" BROADCAST MUSIC, INC. • 589 Fifth Avenue • New York 17, N. Y. CHICAGO • LOS ANGELES • NASHVILLE . TORONTO • MONTREAL BMI A BROADCASTING, November 25, 1963 92-A FANFARE DRUMS BEAT LOUDLY OVER THE BAY Broadcasters Promotion Association's seminar stresses sessions designed to help promoters do a better job An unglamorous, hardworking, shirt- sleeves meeting; that's what the eighth annual seminar of the Broadcasters Pro- motion Association, held Monday- Wednesday (Nov. 18-20) at the Jack Tar hotel in San Francisco, turned out to be. There was little drama, little excitement, during the daytime hours. The 14 professional panels played to SRO rooms, even when three sessions were going at the same time. The BPA members attending the three-day meet- ing, first in BPA history to be held on the West Coast, showed themselves to be concerned with learning things that might help them do a better job. The meeting opened Monday morning with a report from President Dan E. Bellus, general manager, wdok Cleve- land, that the registration was a record high of 314, the first time a BPA O'Flaherty defined the broadcasting pro- motion men as "the people responsible for the baloney that is found so thinly sliced everywhere on the radio and tele- vision dials and in the newspaper columns as well. "The fields of endeavor are varied for the members of the BPA," the columnist wrote. "They push coming attractions, place expensive ads, call at- tention to the sponsor's products, ar- range interviews for critics, falsify the ages of their clients and toss around words like 'provocative,' 'hard-hitting' and 'sensational' in a manner that is awesome. And they can lie with a smile as big as next year's budget. . . . They are to be avoided like the plague — except when needed. And then they are to be loved like brothers." And so on. feathers which the columnist said he had received in response to his Monday column. He then quoted at length from the "less graphic but just as firm" re- action of Mr. Bellus, who pointed out that the BPA image is the "exact op- posite" to that described in the first column. "We're not press agents such as the stars in Hollywood employ. We are employes of broadcasting opera- tions who are dedicated to disseminating information of and about our offer- ings. . . ." Mr. O'Flaherty wound up his second BPA column: "Just as I was preparing to take a flying roll in the feathers, a telegram arrived: 'Overheard two BPA delegates saying "It was a hell of a column if you like honesty.' " And there you have it. I've got the tar barrel open. Now what shall I do with the Successful merchandising and the art of agency presen- tations were the topics of discussions for these two groups at the BPA convention. Left photo (l-r): Robert Werden, U.S. Borax Co., Los Angeles; Dick Paul, WAVY-AM-TV Norfolk, Va.; Art Garland, GE stations, Schenectady, N. Y., and Leo Gutman, Four Star Distribution Corp., New York. Right Dhoto (l-r): John Vrba, The Fourth Network; Dean Linger, Corinthian Broadcasting Corp., and Rod MacDonald, Guild, Bascom & Bonfigli, San Francisco. seminar had topped 300. He said that the BPA membership was also at an all-time peak, with 514 paid-up mem- bers. King Harris, president of the San Francisco Advertising Club, and Joseph P. Constantino, ktvu(tv) Oakland, seminar chairman, joined in welcoming the members to San Francisco. O'Flaherty's Prose ■ The opening session was enlivened with numerous expressions of antagonistic reactions to the comments about the meeting made that morning by Terrence O'Flaherty, TV-radio columnist of the San Fran- cisco Chronicle. In a column headed "An Encampment of Gypsies," Mr. Recommendations of BPA members on the best way to treat the column ran the gamut from "ignore it com- pletely" to "let's send a formal protest to the publisher," with one proposal that Mr. O'Flaherty be invited to join a panel session on station promotion "to let us share some of his wisdom and to let him see that we aren't all gypsies." The matter was referred to the Tuesday afternoon business meeting for formal action, but before then a second column had appeared. This one, headed "Jack Tar Re- visited," began with the report of a gift of a can of tar and a box of feathers?" The convention agenda from the opening until its close Wednesday noon consisted mostly of panel sessions whose subjects ranged from "Management Thoughts on Promotion" to "Promoting Movies on Television" and "Publicity Problems of Radio Stations." Jack Webb, keynote speaker at the Monday luncheon, discussed his own career in radio and TV. his rise to fame with Dragnet and his present worries as head of television for Warner Bros. He also had some practical suggestions about program promotion (see page 94). Tuesday's luncheon was the occasion 92-B BROADCASTING, November 25, 1963 for the presentation of the BPA "On- the-Air" promotion awards for 1962, following the reproduction of the win- ning promos. Tennessee Ernie Ford made the presentations (see page 92-D). The annual banquet was held Tuesday evening, following a cocktail party jointly sponsored by 14 advertising- broadcasting trade publications. The chief accomplishments of the closed business session on Tuesday afternoon were reported to be the de- cision to drop the apostrophe from the first word of the organization's name — making it Broadcasters (instead of Broadcasters") Promotion Association — and to set the sites for the next four conventions: Chicago in 1964. Wash- ington, in 1965. St. Louis in 1966 and Toronto in 1967. Aid To The Rep. ■ Syndicators want to help stations make a profit on the S101 million they spend each year for filmed programing, but it can"t be done in the way it was when syndicated pro- grams were sold to individual local and regional advertisers — banks, bakeries and such — for individual sponsorship, Leo Gutman, vice president of Four Star Distribution Corp., told a session on merchandising. Today, he said, the help that is needed is in aiding the sta- tion representative sell spots in the pro- sellout before the first air dates. To help the stations build audience for the programs, special on-air promos were prepared. Station promotions generally fall into four categories, Art Garland, promotion manager of the General Electric sta- tions. Schenectady, N. Y., reported. There is the card, "whose main job is to get the attention of the recipient on its way to the circular file'*; the gimmick mail piece, such as a letter for a vermouth sponsor with an Italian and a French coin attached, or an outline picture of a collection of the sponsors products distributed to chil- dren as a coloring project: station news letters, "expensive but effective"; all-out merchandising schemes, which are real- ly costly and need to be tailored to the specific account but on occasion well worth the work and the money. Help Is Expected ■ The program sponsor who buys station time for his show expects as much merchandising help as he can get to build audience for his program and sales for his prod- ucts, Robert Werden. publicity man- ager, U. S. Borax Co., stated. He cited a station-run contest for the best Borax displays in supermarkets, resulting in a sharp increase in retail sales, as an example of the sort of thing his com- Among participants in Broadcasters Promotion Association's Monday ses- sion on 'Promoting Specials and Sports Programs' were (l-r): Caley E. Augustine, WIIC(TV) Pittsburgh; Paul gram period to agency timebuyers. For Dick Powell Theatre the help was a two-page trade ad that listed the calls, cities and station reps of all sta- tions who had bought the series, with an invitation for buyers to pick the markets they wanted to use and call the reps. Reprints of the ad were mailed to 4,000 timebuyers. Sales aids, such as ratings histories, with lead-ins and competition also shown, were sent to the stations and the representatives. The same procedure was followed for The Rifleman and Mr. Gutman said that 80% of the stations reported a W. Sheldon, Gulf Oil Corp., Pittsburgh; Alex Kennedy, CBS-TV, New York, and Steve Libby, Infoplan, New York. Lou Hazam, writer-producer (not shown) was a surprise panelist. pany would like to see done by every station on the Death Valley Days list. When panel moderator Dick Paul, director of advertising, promotion and merchandising. wavy-am-tv Ports- mouth-Norfolk, Va., commented on a recent upswing in requests for mer- chandising by advertisers and agencies, Mr. Werden said it was an inevitable result of the educational campaign con- ducted by BPA on the value of mer- chandising. More money for programing has paid off for promotion managers as well as program directors, Lou Hazam, writer-producer of such TV spectaculars as Vincent Van Gogh: a Self Portrait, told the session on "Promoting Specials and Sports Programs," at which he was a surprise panelist. "Money isn't every- thing in producing a program worth promoting," he said, "but it's almost everything." 'Special* Season ■ Alex Kennedy, di- rector of program promotion, CBS-TV, predicted that "specials will become the image of all television during the next 12 months," with the national elections dominating the scene. Paul W. Sheldon, director of advertising, Gulf Oil Corp., and Caley E. Augustine, promotion manager, wiic(tv) Pittsburgh, discussed successful promotion campaigns during the session moderated by Steve Libby, manager of the TV department of Infoplan. "If your promotion looks better, it's apt to be more effective as a sales tool," G. Dean Smith, graphic designer, stated during a session on graphic arts. "It can cost a lot of money," he said, "but it doesn't have to. The essential ingredients are a lot of thought and some good ideas." The late William Golden of CBS was hailed as the father of good broadcast advertising art by Edwin L. Jay, pro- motion manager of waga-tv Atlanta, who with the aid of more than 100 slides showed how good art and good design, can improve the impact of every item of station communications, rate cards and ID's as well as more formal promotions on air and in print. Yet when Paul Woodland, promotion manager, wgal-tv Lancaster, Pa., asked the question, a show of hands indicated that only about 10% of the stations represented at the session have an artist on their promotion staff. R. O. Trautwein, San Francisco sales man- ager, Addressograph-Multigraph Corp., reported on improvements in reproduc- ing equipment that have lowered costs while improving quality. As Long As It Sells ■ Tuesday morn- ing was devoted to the controversial topic of humor in advertising and pro- motion, although the chief speaker, Alan Alch, creator of such broadcast ads as Butternut Coffee's "Subliminal" and BankAmericard's "Little Maestro," expressed bewilderment over why it should be. "It's funny but will it sell?" is a standard response to the presenta- tion of a humorous advertising theme, he reported, asking in turn, "why don't we ever hear anyone say, 'It's serious, but will it sell?' " Maybe the problem is one of semantics, Mr. Alch observed, and the word "humorous" should be replaced with "entertaining." The primary pur- pose of a commercial is to sell the product, he said. To do that it has to be seen and if the viewer isn't enter- tained he won't sit through it and then what chance does it have to sell any- BROADCASTING. November 25, 1963 92-C thing? Proof of Mr. Alch's thesis was promptly provided. When he finished speaking he was besieged with requests for his full humor-filled text, which BPA members wanted to take home with them for distribution in their local advertising circles. This did not happen at any other session of the three-day meeting. An Effective Whisper ■ In a session on radio humor, John Asher, vice presi- dent for advertising and promotion, Golden West Broadcasters, told of the use of a contest on what the call letters of the GW stations really mean to im- press them on listeners "without con- tinually shouting them," as one of his more successful uses of humor in station promotion. Norman S. Ginsburg, sales promotion director, CBS Radio Spot Sales, played highlights of an LP record, "That Agency Thing," which he reported had been enthusiastically received by agency executives and had been responsible for opening their doors to radio time sales- men. Carl Hixon, associate creative di- rector, Leo Burnett Co., Chicago, re- counted the story of the "corny" cam- paign for Kellogg's corn flakes, prob- ably the outstanding radio success story of 1963. Paul N. Lindsay, promotion manager, wind Chicago, moderated this session. "Use humor to get their attention, then you can safely go into the hard sell," a keystone of Mr. Alch's argu- ment, was emphasized also by Steven Fox, promotion director, koa-tv Den- ver, who cited the TV spots of Western Airlines and Culligan water softeners as prime examples of how well this theory works in practice, when the practioner is an expert in his craft. Charles Cash, director of promotion and publicity, wsb-tv Atlanta, showed film clips to illustrate the use of humor in station promos, even for news shows. Harry Honig, sales promotion manager of ksd-tv St. Louis, ad libbed some humorous promo spots, as an unsched- uled addition to the session. Don Garrett, director of publicity and promotion, Screen Gems, said that the best program promotions stem from the themes of the shows themselves. For example, he cited the contest to guess the weight of Baby Pebbles, which he credited with boosting The Flint- stones into the enviable position of top- rated program on ABC-TV, and the use of the Swedish angle in such Farmer's Daughter promotions as a "think Swed- ish" campaign among stations and travel agencies. George Stantis, program pro- motion director, kfmb-tv San Diego, was moderator of this panel discussion. Use Your Medium ■ Most publicity problems of radio stations stem from the failure of the station publicists to use their own medium properly, Bruce Wallace, promotion and public service manager, wtmj-am-tv Milwaukee, de- clared at a session on this subject. "Your station reaches more people than any newspaper or magazine, but how many of you use it intelligently in your promotion?," he asked. "Do you give your station news department the break on an important program change or other station news? Do you devote as much time and thought to preparing a station announcement as on a news re- lease to the papers? If the answer is yes, you've got nothing to worry about." People listen to radio more than ever before, but television has taken its place as the glamour program medium and the radio station's toughest problem is to get the newspaper radio-TV editor to take time away from television to listen to its outstanding programs, such as BPA promotion awards conferred at convention TELEVISION (Markets over 500,000) Station Image: First place, KFMB-TV, San Diego, Calif.; honorable mention, WIIC(TV), Pittsburgh; KTRK-TV, Houston. Special Events: First place, WFAA-TV, Dal- las; honorable mention, WCBS-TV, New York; WTVT(TV), Tampa-St. Petersburg, Fla. Personalities & Programs: First place, KFMB-TV, San Diego, Calif.; honorable men- tion, WTCN-TV, Minneapolis; WTVJ-TV, Miami. TELEVISION (Markets under 500,000) (No win- ners in any category). RADIO (Markets over 500,000) Station Image: First place, WHAS, Louis- ville, Ky.; honorable mention, WGBS, Miami; WMCA, New York; KCBS, San Francisco. Special Events: First place, WIL, St. Louis; honorable mention, KCBS, San Francisco; WFAA, Dallas; WABC, New York. Personalities & Programs: First place, KCBS, San Francisco; honorable mention, WHAS, Louisville; WLS, Chicago; KCBS, San Francisco. RADIO (Markets under 500,000) Station Image.- (No winners) Special Events: First place, CJOB Winni- peg, Man.; honorable mention, KRNT, Des Moines, Iowa. Personalities & Programs: First place, KOB, Albuquerque, N. M. a local public service show, Robert Blake, publicity director, Group W sta- tions, commented. One solution that has proved successful for some stations has been to tape these broadcasts and take the tapes to the editor's office and play them for him there, at his convenience, Mr. Blake said. He noted that community papers may be more receptive to radio news than the metropolitan dailies and suggested that participation in community enter- prises by station management and per- sonalities is often the avenue for fine public relations for the station. The Personal Touch ■ Personal con- tact is the key to good press relations, Dwight Newton, radio-TV columnist of the San Francisco Examiner, told the session, whose moderator was J. W. Axtell, promotion manager, krld Dallas. The best way to promote movies on television is the way the movie makers promote them in theaters, by film clips from the pictures themselves, Robert Nelson, director of promotion and in- formation service, knxt(tv) Los Angeles, said at a session on this topic, moderated by Donald R. Peacock, di- rector of advertising and promotion, wbal-tv Baltimore. Keith Nicholson, promotion director, kogo-tv San Diego, reported on the successful use of other movie-type pro- motion devices; actors costumed as characters in a movie walking the streets or riding around the city on a flatbed truck, for example. He and Gerald Rowe, director of audience advertising and promotion, NBC-TV, stressed the value of remind- ing the viewer of the elaborate and ex- pensive promotion preceding the the- atrical debut of the pictures by adroit- ly adapting some of the original art stills, film clips and display ads to ad- vertise the TV showings. Give 'em Hell ■ Mr. Rowe pointed out that TV can take advantage of the rise to stardom of actors appearing in a picture since its theatrical release by updating the cast billing to take ad- vantage of the new box office names. But by whatever means, "communicate your own enthusiasm for what you think is a hell of a movie and you'll have a hell of an audience," he de- clared. The station representative can be a valuable member of a station's sales promotion team if he's given the op- portunity, BPA members were told by representatives of two rep firms and an advertising agency at a Wednesday morning session moderated by Robert M. Adams, promotion director, wtop- tv Washington. Agency timebuyers have little time to peruse promotion material received by mail, Ruth Jones, supervisor of network and station relations, J. Walter Thomp- son, New York, said, and the 25 buyers in her department receive an average of 10 pounds of station promotion pieces a week apiece ("It was too much to count, so I weighed it"), much of which goes into the wastebasket unseen. This is an expensive waste of ammuni- tion, she commented, and the target is worth shooting at, for these buyers pur- chased over $35 million worth of spot time on local stations last year. The way to be sure their material reaches the buyer, she counseled the station promotion managers, is to give it to the station representative. The buyers know him and when he presents 92-D (FANFARE) BROADCASTING, November 25, 1963 Promotion men told they belong on management team Mr. Faust Mr. Block Mr. Drilling Mr. Sullivan Mr. Tower The station promotion manager should be. but all too often is not. a part of the top management team, according to a panel of broadcast executives who informally discussed their thoughts on promotion at the Broadcasters Promotion Association San Francisco meeting. Sterling Quinlan. vice president and general manager of ABC-owned wbkb-tv Chicago, was moderator of the group, whose members were: A. Donovan Faust, vice president and general manager, wjrt(tv) Flint. Mich.; Richard C. Block, executive presi- dent, broadcast division of Kaiser Industries: Charles Tower, executive vice president. Corinthian Broadcast- ing Corp.: John B. Sullivan, vice president and general manager. vvnevv New York, and Joseph C. Drilling, president. Crow ell-Collier Broadcasting Corp. The typical station promotion manager was described by Mr. Tow er as "suffering from a syndrome of incipient vocational paranoia. He has feelings of being unappreciated by management, uninvolved in manage- ment decisions, underbudgeted. un- derpaid and misunderstood. And he has a tendency to spend more time complaining about his plight than trying to do something to improve it" Perhaps, the panel agreed, this is because at most stations, the promo- tion manager has to be what Mr. Quinlan called "a three-headed monster." He must be an expert publicist, able to command or cajole editors and columnists into devoting much space to the station and its programs. He must be adept at pub- lic relations, able to explain away an unhappy situation. And he must be a skilled advertising man. who can change a station's image in the eyes of the public and the advertisers. The man who can successfully wear these three hats is rare. Mr. Drilling noted, but perhaps the fault is man- agement's in expecting him to phy- sically do all three jobs, where he ought to be concerned with planning and supervising the work of the publicity, public relations and ad- vertising departments. It was the consensus of the group that unsatisfactory promotion is often the fault of management rather than of the promotion manager. If he is not included in the sessions at which management decisions are thrashed out. it is difficult for him to interpret those decisions properly in his dual job of creating a larger audience and more sales. If his budget is slashed — and they agreed that the promotion budget is the easiest for management to cut — he should not be blamed for failing to cam" out his original plans, but he usually is. The executives felt, however, that the lot of the pro- motion man has improved in recent years as management has come to a greater appreciation of his impor- tance in the overall station operation. something to them they take the time to listen. Short And S«eet ■ " Send us tapes." Kenneth Mills, associate director of research and promotion. The Katz Agency, told the radio station promo- tion people. But make them terse, he advised. "Ten minutes is the most you can expect any busy buyer to sit still." The tapes also should be '"honest." he declared, "representative of what the programing really sounds like . . . in- dicative of your choice of music, your news approach, your talents' delivery. Try to include, for each personality, a section which includes a five commer- cial." "The role of the representative is to transfer the information to the agency buyer that will make him want to spend his client's money on your sta- tion." Avery Gibson, vice president. H-R Representatives, told the promo- tion managers. Ratings are the most important fac- tor, she said, but not the only one and it's up to the stations to see that the rep has the information he needs to give to the buyer when the buyer needs iL "Don't wait until the last minute to let us know about a special local pro- gram." she warned. "It's not too soon right now to tell your rep about your plans covering the elections in Novem- ber 1964." The agencies began buying for fall in June. Miss Gibson noted, yet some of the stations her firm represents did not get their fall schedules in until August. "I hate to think how much business w;as lost by this delay." she said. All the panel members urged the sta- tion executives to make the promotion material for agencies brief, pertinent and expressive of the station's personal- ity. Most national spot buys are multi- station buys. Mr. Mills commented, and if the two top rated stations in a mar- ket both reach the same type of listen- er the chances are they won"t both be used, but another station reaching a dif- BROADCASTING, November 25. 1963 93 Outgoing BPA President Dan Bellus (I) of WDOK Cleveland, congratulates his ferent audience, will get the business. The Katz Co. and Edward Petry & Co. each held Monday evening semi- nars, at which the promotion managers of the stations each firm represents were given detailed instructions as to what type of material is most useful to the representative and how he presents it to the agency buyers. Pick Bosses Carefully ■ The best way for a station promotion man to become station manager is to pick a good sta- tion manager as boss, two former pro- motion men who became station man- agers, told the BPA members. Jules Dundes, vice president and general- manager, kcbs, and Don B. Curran, vice president and general-manager, kgo, both San Francisco, agreed that they would not hold their present posi- tions if their former bosses had not given them the chance to learn about all aspects of station operation. The two also agreed that the promotion department managership is a better springboard for advancement than any other departmental post, as it is neces- sarily concerned with the operation of other departments, especially program- ing and sales, whereas the other depart- ment heads are almost exclusively oc- cupied with the problems of their own successor, Clark Grant of WOOD-AM- FM-TV Grand Rapids, Mich. segments of the station. The third member of the "Which Way Up" Panel, William H. Stipich, director of marketing services, Jos. Schlitz Brewing Co., urged the promo- tion managers to impress top manage- ment by learning so much about the associated activities of the business that they become the ones consulted con- cerning them. It takes time and hard work, he counseled, but it pays off in the end. Fred Birnbaum, promotion manager, wcau Philadelphia, moderated this session. The promotion man is one of the most essential figures in the world of broadcasting. Jack Webb, head of War- ner Bros, television production told the Monday luncheon of the Broadcasters Promotion Association meeting. "The value of promotion to the star, the producer, the series, the station, the network and the client is incalculable. The fact is that without the promotion department and the ingenious promo- tion devices . . . people who must know about a program would never be told about it," he stated. The broadcast promotion department has a much tougher task than its movie studio counterpart. Mr. Webb com- mented. A motion picture producer asking someone to buy a ticket for a picture is asking for a one-time decision. But in a TV or radio series, Mr. Webb noted, the same customer is asked to buy a ticket every week for 52 weeks. "You have to get that decision out of your audience 51 more times" than out of the movie patron. Mr. Webb called attention to a "neg- lected" area of promotion . . . more promotion and more publicity particu- larly "pounded much more effectively in behalf of the second season TV show, or for that matter, the third and fourth season shows. I believe this second- season entry is just as important as the first one. It must be in the eyes of the people who renewed it. If it is not pro- moted on a first-run basis, then it might as well be written off. Competition in programing, like death, never takes a holiday." Presentations rate good reasons "Don't make a presentation unless there's a good reason for it — and new ratings don't constitute a reason unless they show dramatic changes due to a change in program format," Bob Mac- Donald, media vice president of Guild, Bascom & Bonfigli, San Francisco, told the Broadcasters Promotion Association session on agency presentations. The presentation should have a point of view and stick to it, without any extraneous material, he said. It should have a logical development of ideas and a definite conclusion. If documentation is needed, don't recite the statistics, but include them in a leave-behind piece "and make that of a size that will fit our files," he warned. Finally, he cautioned the promotion managers to leave the presenting to the station manager or sales manager. When a local station is making a presentation to an agency, two-thirds of it should be devoted to the market and its importance to the sales picture of the agency client, the final third to the reason why the particular station should be used to cover it, John Vrba, president, The Fourth Network, coun- seled. A five-point guide for presentations was presented by Lon King, vice presi- dent, Peters, Griffin, Woodward: Have something to say. Pick a specific target at the agency at whom to direct the presentation. Determine the best way to put the message across to that target. Schedule the presentation at the right time. Find ways to merchandise it to the fullest with additional updated ma- terial. Dean Linger, advertising and pro- motion director, Corinthian Broadcast- ing Corp., panel chairman, reported on the results of an informal survey of 94 (FANFARE) BROADCASTING, November 25, 1963 media directors and other executives at 20 New York agencies made earlier this month. These agency executives pretty much agreed that simplicity, clarity and brevity are the earmarks of a successful presentation. They dis- like overlong presentations, puffer}, downgrading the competition, lack of pertinent market data and pointless- ness. They want a presentation to tell them what makes a station different, its man- agement policies and its program phi- losophy as well as the ratings, also any information on changes in the market, new industry, new business, new peo- ple. Generally they prefer that the presentation be made by the station manager or sales manager or the sta- tion representative. Drumbeats . . . Just dial ■ Wjrt(tv) Flint. Mich.? is sending telephone stickers to viewers. The stickers give the phone number of wjrt"s recorded weather report and have spaces for emergency phone num- bers. ABC's Own Hour ■ The ABC-owned TV stations will earn" a promotional campaign to the public stressing their community interest programing, and thevTl do it via their own medium — television. The promotion, begun in trade and consumer magazines, with a seven-page insert explaining specific public service programing undertaken by each of the five^ABC O&O's will be continued with a one-minute TV film. The spot explains a special community effort made by each of the five stations. Chocolate Kildare « Fair Play Cara- mels, a candy distributor in Johnson City, N. Y., has a new chocolate bar on the market. Called "Dr. Kildare." it has a picture of Richard Chamberlain, protagonist of the NBC-TV Dr. Kil- dare series, on its wTapper. In The Yellow Pages ■ The Huntley- Brinkley Report is becoming institution- alized. NBC has entered the program in the classified telephone directories of New York, Chicago. Los Angeles. Philadelphia and Washington. Under a heading of "Television News Program Producers." the fisting space includes the name and telephone number of the local NBC outlet and the program's broadcast time. Aid To Youth ■ NBC's wnbqi tv)-wmaq Chicago has announced establishment of the Artists' Showcase Foundation on the third aniversary of Artists' Show- case live musical series aired by the stations. Foundation will provide finan- cial assistance and performance oppor- tunities to talented youth. Civic, busi- ness and music leaders comprise judg- ing panel administering foundation. Fall promotion ■ Wnew-tv New York is conducting an extensive advertising campaign for its fall program schedule, utilizing truck posters, bus cards and outdoor one sheets. One of the features is the use of more than 400 Railway Express panel trucks with posters. CBS-TV Buys Boldface » CBS-TV through National TV Log Inc.. New York, has bought special boldface list- ings in newspapers in 42 major markets for Route 66, Danny Kaye Show, Phil Silvers and East Side West Side. Ruder & Finn appointed for AB-PT-PR program American Broadcasting - Paramount Theaters has appointed Ruder & Finn. New York, to help develop public rela- tions programs for ABC-TV and other AB-PT interests, including ABC Radio. ABC International Television. ABC- Paramount Records and ABC Films. Announcement of the new arrange- ment was made last week by AB-PT President Leonard H. Goldenson. who also said that his organization is pleased with the high public acceptance of ABC-TV's programing this season. mm Hours of listening enjoyment W/fh your MITSUBISHI transistor radio This 8-transistor, 2-band (MW & SW), all-wave radio has a large (12cm) speaker and a 10mm by 180mm ferrite core antenna that gives you clear, static-free reception from those distant as well as local stations. These are some of the outstanding features that have made this smart, table model transistor radio so popular. Why not drop in at your nearest Mitsubishi electrical appliance dealer or write to: Mitsubishi Inter- national Corporation, Chicago Branch, Room 3505, Prudential Bldg., 130 East Randolph Drive, Chicaao, III. ♦ TR-864 TR-443 TR-803S MITSUBISHI ELECTRIC CORPORATION Heed Office: Mitsubishi Denici Bldg.. Morunouchi. Tokyo. Cable Address: MELCO TOKYO BROADCASTING. November 25, 1963 35 INTERNATIONAL _ Opposition increases to megawatt station BROADCASTERS GAIN DIPLOMATIC SUPPORT IN BATTLE No smoking on TV A nonpartisan motion urging the government to ban all ciga- rette advertising on television has been introduced in Britain's House of Commons. It is supported by b5 Members of Parliament. The motion expresses grave concern at the impact of such ad- vertising on young people in view of the so-called dangers to health caused by smoking. The projected nondirectional mega- watt AM station in San Jose, Costa Rica, planned and paid for by Wilbur C. Windsor Jr. through the Trinity Texas Foundation, may soon have its superpower hopes cut to purely a local operation — if broadcasters and diplo- mats have their way. The somewhat mysterious operation, in that it is not known to what purpose the station will be put, will make use of the present facilities of tidcr San Jose which operates on 625 kc with 6 kw. According to the listing of the Foreign Broadcast Information Service, a U. S. government publication, the station is owned by the Diario de Costa Rica, a San Jose newspaper (conser- vative and in opposition to the gov- ernment). Mr. Windsor, owner of kjim Fort Worth, has reportedly pur- chased 40% ($60,000) of tidcr. The remaining 60% interest is held by Dan- iel Comacho. A 50 kw shortwave sta- tion is also planned on the 9615 (31 meter band) on which tidcr presently has a 3 kw operation (Broadcasting, June 17). The Association on Broadcasting Standards last week continued its op- position to the projected operation, which up until now had been protested only by it and the National Associa- tion of Broadcasters. ABS said the situ- ation was brought to its attention by Herbert E. Evens, the NAB delegate to the Inter-American Association of Broadcasters. The ABS sent letters of concern to FCC Commissioner Fredrick W. Ford and C. W. Loeber, chief of the Tele- communications Division of the Depart- ment of State. ABS reiterated its posi- tion that if tidcr uses a power in the area of 1 megawatt it will cause ruinous interference to some 80 stations in the U.S., Mexico, Canada and Cuba oper- ating on 620-630 kc. ABS said it "re- gards this proposal [tidcr] as a signifi- cant threat to the sound development and maintenance of a truly efficient standard broadcast service in the United States." The association offered its as- sistance in any studies the government authorities might make. A State Department official said last week that the department had been in contact with the U.S. Embassy in San Jose but could give no word as to what the Costa Ricans may be planning to do. He pointed out that Costa Rica is not a signatory of the North American Regional Broadcast Agreement and would not be bound to prevent interfer- ence to North American radio channels. There is, however, an informal agree- ment among some broadcasters in the Central American area to limit sta- tion power to 15 kw. It is likely that if the Costa Rican government does take action to assure noninterference by tidcr it would place the 15 kw limit on the station. The 15 kw agreement is not a government treaty and any such limit is not set by law and would have to be made by decree. Summer TV audience up 1 million in Britain The number of people who watched television in Britain during July. August and September was 43,220,000, accord- ing to the latest report of the BBC audi- ence research department. This is 88.2% of the population over five years of age and over a million more viewers than in the corresponding quarter last year. Most viewers now have sets which can tune in BBC-TV and the commer- cial network. More than 3 1 Vi million people watched TV on the average day during the quarter. Average audience for a BBC-TV program was 5.1 mil- lion with a commercial network show attracting an average 6.1 million. Viewers able to choose between the two networks spent on the average 5.4 hours a week watching BBC-TV and 6.7 hours viewing the commercial net- work. For the quarter this was an audi- ence ratio of 45% for BBC-TV to 55% for the commercial network. Purchaser found for bankrupt WNCN(FM) The complex bankruptcy case of Con- cert Network Inc., a group of FM sta- tions with headquarters in Boston, was inched closer to resolution last week with the announcement that one of the stations, wncn New York, is tentatively slated for purchase by the SN Network — a special group set up specifically for the proposed transaction. Lou Powell, an attorney for a credi- tors' committee set up in New York Oct. 30, said last week that papers con- cerning the proposed sale will be filed this week — with completion of the transfer depending on final FCC ap- proval. Dave Peters, member of a firm which represents the purchaser, said the sale may be cleared within three months. Mr. Peters also said FCC ap- proval is expected to come at the same 96 FINANCIAL REPORTS time that a Federal Court in New York decides on a creditor arrangement plan filed Nov. 19 by wncn. The wncn plan calls for a return of 100% to all creditors. Attorney Michael M. Goldberg, appointed tentative trus- tee Oct. 30, (Broadcasting, Nov. 4) said several notices of creditor approval of the plan have already been received and all other parties are expected to follow suit. Another hearing on the case may be held in about three weeks, but referee Edward Ryan has not yet set any definite date. Allied Artists' net up 49% Allied Artists Productions Inc. re- ported a 49% increase in net profits for the first quarter of its fiscal year compared to the same period in 1962. During the quarter ended Sept. 28, Allied Artists reduced its direct liabili- ties by $1,343,000 and contingent lia- bilities by $157,000. Three months ended Sept. 28: 1963 1962 Gross income $4,542,000 $7,986,000 Net profit* 244,000 163.000 *Due to prior year losses, no federal income tax is necessary for either year. Record earnings seen for Disney Productions The board of directors of Walt Dis- ney Productions on Nov. 14 declared a regular quarterly dividend of 10 cents a share and the annual stock dividend of 3%, both payable Jan. 18 to stock- holders of record Dec. 18. Roy O. Disney, president, said earn- ings for the fiscal year ending Sept. 28, 1963 would be highest in the company's history. While final audited figures are not yet available, he estimated that earn- ings would range between $3.75 and BROADCASTING, November 25, 1963 S3. 80 per share. Disney said that a payment of $2.5 million was made on a Prudential In- surance Co. loan of S15 million, leav- ing a loan outstanding at SI 2.5 million. C-C reduces indebtedness As of Sept. 30, total indebtedness of Crowell-Collier Publishing Co. was $16 million, it was reported last week. At the beginning of the year indebtedness was S27 million. The reduction was ac- complished by a SI 6 million line of credit furnished on an unsecured basis at AVi 9c by six banks. C-C owns kfwb Los Angeles, kewb Oakland- San Francisco and kdwb St. Paul. Nine months ended Sept. 30: Earned per share* Sales and revenues Income before federal and foreign income taxes Net income 1963 1962 $ 1.09 S 1.08 79.614,000 69,804,000 7.432,000 3,564.000 7,436,000 3,511,000 •Based on 3,259,736 shares outstanding as of Sept. 30. Chris Craft revenue up Chris Craft Industries Inc., diversified West Coast company which also owns kcop(tv) Los Angeles and kptv(tv) Portland. Ore., boosted consolidated rev- enues by SI million, but earnings slumped, for the nine months ended Sept. 30 compared to the same period last year. Nine months ended Sept. 30: 1963 1962 Earned per share' $ 1.04 S 1.08 Consolidated revenues 52.684.402 51.693.524 Federal income taxes 940.000 1.135.000 Consolidated net earnings after taxes 1.436,303 1,481.309 •Based on 1.376.672 shares outstanding. MCA net up slightly MCA Inc. reported last week that consolidated unaudited net earnings for the first three quarters of 1963 were up slightly over the corresponding pe- riod of 1962. The figures include the company"s interest in the reported con- solidated net earnings of Decca Rec- ords Inc. for the nine months. Nine months ended Sept. 30. Earned per share Net earnings 1963 1962 S 1.90 S 1.87 9.535,000 9.197,000 Trans-Lux earnings off Trans-Lux Corp. has reported that net earnings for the nine months ended Sept. 30 declined slightly from its com- parable 1962 level. Nine months ended Sept. 30: Earned per share Net earnings* 1963 1962 S .68 $ .74 491.050 532,235 Sale, earnings, income show increase at GTE The sale of home electronic products for the nine months of this year ended Sept. 30 was up nearly 25% over the same period last year, Donald C. Power, chairman of General Telephone & Elec- tronics reported. GTE's subsidiary. Sylvania Electric Products Inc.. had sales and net income up from the same period last year, he said. Consolidated sales and net income for the third quarter and for the nine months of this year set records for the company, Mr. Power noted. Nine months ended Sept. 30: Earned per share* : Consolidated revenues and sales Combined net income of subsidiaries Corporate ex- penses, less miscellaneous income Consolidated net income 1933 ! 1,047,787,000 72.833,000 1,310.000 71,523.000 1962 .94 S 970.770.000 60.156,000 880.000 59.276.000 "Based on 75.498.000 shares outstanding com- pared to 74.224,000 at same time last year. General Precision down A slump in third quarter reports for General Precision Equipment Corp.. Tarrytown, N. Y., reflects the termina- tion of one of the company's contracts with the Air Force for steller inertial guidance systems, it was reported last week. The company, however, received a letter contract from the North Atlantic Treaty Organization to build two mis- sion simulators. Nine months ended Sept. 30: 1963 1962 Earned per share* i Consolidated net sales Consolidated net in- come before federal income taxes Federal income taxes Consolidated net in- come after federal income taxes Dividends paid on S4.75 preferred and SI -60 preference stocks Net income 1.21 $ 1.63 163.033.173 163.020.970 4,199,034 1.894.100 .597.789 .595.000 2,304.934 3.002.789 316.046 1.988.888 326.130 :. 676.659 •Including nonrecurring income of S89.680 for 1963 period and $11,100 for 1962 period. •Based on 1.643,101 shares outstanding. Financial notes . . . ■ The board of directors of Chirurg & Cairns, New York and Boston adver- tising agency, has voted a 12-cent dividend, payable Dec. 1 to stockhold- ers of record of Nov. 15, 1963. This is the fourth consecutive quarter in which the firm has declared a dividend. ■ Metromedia Inc. has declared a reg- ular quarterly common stock dividend of 10 cents a share for the first quarter of 1964, payable Jan. 31, 1964 to stock- holders of record Dec. 27. POWER It packs c friendly punch. Stroll down the street with any of a dozen WSYR per- sonalities. Watch the smiles light up people's faces; hear the known - you - all - my - life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18-county Central New York area. Instant friends for what you have to sell. Represented Nationally b THE HENRY I. CHRiSTAL CO. New York • Boston • C Detroit • San Fra 5 KW • SYRACUSE, H. Y. • 570 KC SPOTMASTER Tape Cartridge Racks . . . from industry's most comprehensive line of cartridge tape equipment. Enjoy finger-tip convenience with RM-100 wall-mount racks. Store 100 cartridges in minimum space (modular construction per- mits table-top mounting as well); §40.00 per rack. Extra rack sections available at $12.90. Spotmaster Lazy Susan revolving cartridge rack holds 200 cartridges. Price: $145.50. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland BROADCASTING, November 25, 1963 87 FATES & FORTUNES BROADCAST ADVERTISING Elliott Detchon, VP and management supervisor on Ameri- can Express Co. and Nationwide Insurance Co. accounts at Ogil- vy, Benson & Mather, ^^^H^'' New York, elected .„ n T~. senior vice president. Mr. Detchon , , ~ . , r . . , Mr. Detchon joined agency in October 1961. David L. Dimmock, account super- visor on Crisco Oil at Compton Adv., New York, elected VP. Mr. Dimmock joined Compton in 1954 as media trainee. He was named executive on Crisco account in 1959. Noel C. Johnson elected VP in charge of radio-TV production at Van de Car and DePorte Inc., Schenectady and Albany, N. Y., advertising and pub- lic relations agency. Mr. lohnson, for- mer promotion specialist and script writer for wrgb(tv) Schenectady, joined Van de Car in February 1963 as account executive and director of radio-TV. Willie Harris Jr., national sales man- ager of kgbt-am-tv Harlingen, Tex., elected vice president. Douglas H. Dono- ho appointed Detroit sales manager for CBS Radio network, effective today (Nov. 25), succeeding Wayne Wilcox, who died Nov. 8 in automobile acci- dent near Northville, Mich. Mr. Donoho joined CBS Radio in 1958 as member of Chicago sales staff. Helen Lydon, TV advertising admin- istrator for Mattel Inc., Hawthorne, Calif., toymaker, joins Clinton E. Frank Inc., Los Angeles, as broadcast super- visor, effective Dec. I. She formerly Mr. Donoho held similar post at Frank's Chicago headquarters for eight years. Robert I. Angelus, E. William Dey Jr., Ira F. Sturtevant and Theodore N. Williams, all of New York office of Foote, Cone & Belding, elected VP's. Messrs. Angelus, Dey and Williams are account supervisors; Mr. Sturtevant is copy group head. Stan Brown, account executive at Hixson & Jorgensen, Los Angeles, elect- ed VP. Before joining H&J in 1960, Mr. Brown was VP of General Adv. Agency, Hollywood. Ed Reilly, account supervisor at Erwin Wasey, Ruthrauff & Ryan, San Francisco, joins Los Angeles office of Hixson & Jorgensen as account executive, replacing Mr. Brown. William B. Cook Jr., account execu- tive at ktrg Honolulu for past six months, promoted to sales manager. Forrest (Frosty) Blair appointed radio sales manager for Chi- cago office of Edward Petry & Co., national radio-TV sales repre- sentatives, replacing William Pipher, who has resigned. Mr. Blair has been with Petry organization since 1949. Seymour Lusterman, formerly VP and market research director of Pepsi- Cola Co., joins Lawrence C. Gumbin- ner Adv., New York, as VP and direc- tor of research. Earl Kraft, media director of Earle Ludgin & Co., Chicago, elected VP. Mr. Kraft has been with agency since 1956 and before that was with Oscar Mayer & Co. Richard E. Hellyer, formerly of Mc- Cann-Erickson, joins John W. Shaw Adv., Chicago, as account supervisor. Herman Aronson, for past three years production supervisor for adver- r. Blair Mr. Smith tising and sales promotion department of CBS Television Stations Division, named assistant director of advertising and program promotion at wcbs-tv New York. Neil Derrough, national sales repre- sentative for kcbs San Francisco, ap- pointed account executive at CBS Ra- dio Spot Sales, Detroit. Dale Smith, gener- al sales manager of wlwd(tv) Dayton, Ohio, since 1956, joins wsb-tv Atlanta as na- tional sales manager. Deloney Hull, wsb-tv account executive, promoted to local sales manager. E. Holland Low, of E. J. Hughes Co., Springfield, Mass., advertising agency, joins wwlp(tv) Springfield as account executive. Bill Keaton, formerly with sales staff of wkbw Buffalo, N. Y., joins wgr-am- fm, that city, as account executive. Winfield R. Rushnell joins wtrl Bradenton, Fla., as account executive. Richard G. Sears, for past 18 months account executive with N. W. Ayer & Son, joins CBS Television Network Sales, New York, in same capacity. Robert A. Seat, formerly head of his own St. Louis advertising agency, joins Winius-Brandon Co., advertising and public relations agency, that city, as account executive. Delbert 0. Fuller Jr., previously mar- keting director of Jack and Jill maga- zine at Curtis Publishing Co., joins C. J. LaRoche and Co., New York, as ac- count supervisor. Nicholas Newton, director of sales for wpat-am-fm Pater- son, N. J., appointed general sales manager of wolf Syracuse, N. Y., and Northeast Radio Network, both divisions of Ivy Broad- casting Co., Ithaca, N. Y. Before joining wpat, Mr. New- ton was director of sales for Films Five Inc. and Sturm Studios-Academy Pic- tures, both New York City. Edmond H. Johnson Jr. named ac- count executive at wtar-am-fm Nor- folk, Va. Nevin W. Meredith, formerly of Ken- yon & Eckhardt and Compton Adv., both Chicago, and Ray Pepoon, ac- count executive at Campbell-Mithun, join Gardner Adv., St. Louis, as ac- BRO AD CASTING. November 25, 1963 Mr. Newton United Press International news produces! Mr. Burkoff count executive and creative contact executive, respectively. Other Gardner appointments: James J. Moore Jr. transfers from Gardner copywriter to account executive: Charles W. Haines Jr., former media director at Krupnick & Associates, to media planner; and Alexander Podhorzer, formerly of Young & Rubicam, New York, to media buyer at Gardner. Stanley T. Burkoff, VP and creative direc- tor of Young & Rubi- cam Ltd., Toronto, joins W. B. Doner & Co., Detroit, Balti- more and Chicago ad- vertising agency, as partner and director of agency's creative departments. Mr. Burkoff will make his headquarters in Detroit. William M. Hardwick, formerly ad- vertising manager of Hunter Fan Co. and account executive with N. W. Ayer & Son on agency's Plymouth account, named account executive at Ridgway, Hirsch & French, St. Louis. Willard S. Smith, director of advertising and promotion for wjbk-tv Detroit, re- signs, effective Nov. 29, to establish his own Detroit advertis- ing agency, effective Jan. 2, 1964. Mr. Smith joined wjbk-tv in 1955 as promotion manager. He was appointed director of advertising and promotion in 1960. Donald R. Carrel I, formerly with ABC Radio's central division, joins wls Chicago as account executive. Mert Draper, sales executive at kmur Murray, Utah, joins kcpx-tv Salt Lake City as account executive. Richard W. Ostran- der, national sales manager, promoted to general sales manager of wtvn(tv) Colum- bus, Ohio. John (Jake) P. Fendley, for past five years account execu- Mr. Ostrander tive in Chicago for ABC-TV network, and John McEntee, account executive with wgn-tv Chi- cago, appointed account executives in Chicago office of ABC Television Spot Sales. Mr. Fendley replaces Grant Nor- lin, who has been transferred to ABC- TV Spot Sales' New York office. Bernard Jaffe, research group man- ager at Foote, Cone & Belding, New York, appointed research director at Ketchum, MacLeod & Grove, Pitts- BROADCASTING, November 25, 1963 Mr. Smith Mr. McDonald burgh, succeeding C. Dorsey Forrest, who has returned to teaching as pro- fessor at University of Utah, Salt Lake City. James W. McFarland has been promoted to assistant research director, and Thomas W. Frank to marketing supervisor in KMG's Pittsburgh office. Robert J. Horen joins Chicago sales office of Crosley Broadcasting Corp., Cincinnati, as radio account executive. Frank DiGrace, previously account executive with Adam Young TV Corp., joins New York sales staff of H-R Tele- vision Inc. Rex Gay, Theodore R. Boardman and Andrew R. Muldoon join sales de- partment of UHF channel 26 wciu(tv) Chicago as account executives. Mr. Gay had been with wbkb(tv), that city. Messrs. Boardman and Muldoon were securities salesmen. J. M. McDonald, formerly of kgbt-tv Harlingen, Tex., has formed McDonald Adv. Agency, with offices at 120 S. Broad- way, P. O. Box 1166, McAllen, Tex. Tele- phone: MU 6-1161. Mr. McDonald served as first president of Texas Association of Broadcasters, organized in 1952. Charles Liotta, formerly of N. W. Ayer & Son, and Earl McNulty, BBDO, join Sullivan, Stauffer, Colwell & Bayles, New York, as TV producers. Len Lip- son, assistant producer at SSC&B, pro- moted to producer. Noel Schram, pre- viously director of Se- attle, Wash., copy de- partment of Allied Adv. of California, has purchased Adver- tising Counselors Inc., that city. Agency name has been changed to Noel Schram & Associates. Officers, in addi- tion to Mr. Schram who was elected president by board of directors, are Vic Gauntlett, VP, and Roy Sparke, secretary-treasurer. Both Messrs. Gaunt- lett and Sparke held similar posts on former board of directors. John H. Cleland, for four years with Milwaukee staff of Klau-Van Pieter- som-Dunlap. named senior public rela- tions counsel in agency's Chicago office. Bernard Rapaport, of Young & Rubi- cam, joins research department of Sulli- van, Stauffer, Colwell & Bayles, New York, as research supervisor. Nathaniel S. Rubin, manager of sales development and research at wnbc-tv New York, joins A. C. Nielsen Co.'s Mr. Schram New York Station Index staff. His re- sponsibilities include NSI sales and cli- ent service in East Coast area. Lars Giertz joins Tracy-Locke Co., Dallas-based advertising agency, as ra- dio-TV producer. THE MEDIA Richard D. Dudley, president, general manager and member of board of directors of Wisconsin Valley Television Corp. (WSAU-AM-FM-TV Wausau), named man- aging director of Wis- consin Radio Net- work, succeeding late George Frechette. William Huffman, acting general man- ager of wfhr-am-fm Wisconsin Rapids, elected secretary-treasurer and member of network's board. Larry B. Payne, director of news and public affairs at whfi(fm) Birmingham, Mich., appointed general manager, suc- ceeding Garvin H. Meadowcroft. John B. (Jack) Soell, who resigned as VP and general manager of ktve(tv) El Dorado, Ark.-Monroe, La., two months ago (Broadcasting, Sept. 23). has entered station brokerage business, handling radio, TV and community an- tenna television systems. Mr. Dudley A-C? It's All-Canada Radio and Tele- vision Limited, first and paramount rep- resentation firm North of the Border in broadcast sales. A-C reps 43 radio, 22 TV stations — in all primary, most secondary markets. Weekly radio reach is 50% of all households for 60% of national retail sales. TV: 62% of households for 53% of national retail sales. A-C has 12 offices: New York, Detroit, Chicago, San Francisco, Los Angeles, Dallas, Atlanta and Montreal, Toronto, Winnipeg, Calgary, Vancouver. To reach all Canada, talk to All-Canada All-Canada Radio & Television Limited 1000 Yonge St., Toronto 5, CANADA 99 Lloyd Elliott, local sales manager of kgbt Harlingen, Tex., named assistant general manager. Harold W. Roeth, program manager of wrvr(fm) New York, promoted to assistant manager. Robert S. Yaeger, program manager of whec Rochester, N. Y., assumes added duties as operations manager of whec-tv. Christina Farley, whec traf- fic assistant, promoted to music direc- tor and assistant to Mr. Yaeger. Everett Wren, ad- ministrative director of wolf Syracuse, N. Y., appointed gen- eral manager of wolf and Northeast Radio Network, both divi- sions of Ivy Broad- casting Co., Ithaca, N. Y. Before joining Ivy earlier this year, Mr. Wren had served as production director of Music Makers and Mark Century Inc., both New York City. Previously he was president of Wren Radio-TV Produc- tions, Denver, and partner of Skyway Adv. Agency. James A. Hudgens, formerly with New York law department of Westing- house Electric Corp., performing serv- ices exclusively for Westinghouse Mr. Wren OF THIS RICH AGRICULTURAL AND INDUSTRIAL MARKET -TV FOR DOMINANT COVERAGE ^v*™^ OF NORTHERN ILLINOIS and SOUTHERN WISCONSIN h-r television, inc. WRE3 X- TV CHANNEL f _"k WO C K F.'O R P . 0 Miss Fahy , J. M. BAISCH Vice Pres. & Gen. Mgr. .. Broadcasting Co., joins Washington, D. C, law firm of Amram, Hahn & Sundlun as associate. Before joining Westinghouse, Mr. Hudgens was with FCC's office of opinions and review. Christine Fahy, for- merly sales and adver- tising analyst at Post- Keyes - Gardner and radio-TV production estimator for Clinton E. Frank Inc., both Chicago, appointed di- rector of station rela- tions for Keystone Broadcasting System, Chicago. George L. Brantley named traffic manager of wtar-tv Norfolk-Newport News, Va., replacing Mary West Ball, who resigned. Roger S. Shales, sales manager, pro- moted to station manager of wkkd-am- fm Aurora, 111. LeRoy Collins, president of National Association of Broadcasters, elected trustee of Keep America Beautiful Inc., New York. Thomas Matthews appointed regional manager for Mid- States Broadcasting Corp., East Lansing, Mich., responsible for operation and super- vision of KFEQ-AM-TV St. Joseph and klik Jefferson City, both Mr. Matthews Missouri. Richard Meeder, national sales man- ager, promoted to station manager of wavy Portsmouth. Va. Joseph Grady appointed operations manager of wpen-am-fm Philadelphia. FANFARE Inez Aimee, form- erly media supervisor and buyer at Norman, Craig & Kummel and director of research and sales promotion at wins New York, ap- pointed director of promotion for Mc- Gavren-Guild Co., na- tional radio-TV sales New York. Marianne Lattak, formerly with Daniel J. Edelman Co., joins Richard Taylor & Associates, Chicago advertis- ing and public relations agency. Brandol West joins promotion de- partment of wdbj Roanoke, Va., re- placing Melvin Mayfield, who resigned. Allen D. Christiansen, for three years with kvtv(tv) Sioux City, Iowa, joins ketv(tv) Omaha as public service and Miss Aimee representatives, promotion director. He succeeds Mike Ruppe, who resigned. John F. Connors appointed sales and audience promotion manager of klz- tv Denver. Merle J. Levin, sales manager of wcuy(fm) Cleveland Heights, Ohio, appointed director of publicity and pub- lic relations for kyw-am-fm Cleveland. John P. Duff, for past three years writer and communications coordinator with Phil- co Corp.'s Lansdale (Pa.) division, ap- pointed public rela- tions manager of Jer- rold Electronics Corp., subsidiary of The Jer- rold Corp., Philadelphia. Anthony J. Cortese appointed direc- tor of community affairs at kqv-am-fm Pittsburgh. Elliott Ames, since October 1959 senior presentation writer in sales development de- partment of ABC-TV network, named man- ager of promotion and client services for Sports Programs Inc., an ABC division, N.Y. Mr. Duff Mr. Ames Allan Moll, newscaster at khj-am-fm Los Angeles, assumes additional duties at station as director of public affairs, a newly created post. Robert Floury, formerly entertain- ment editor for Deal Publications, named administrator of publicity for knbc(tv) Los Angeles. PROGRAMING David T. Wilkinson, staff producer at wtic-am-fm Hartford, Conn., pro- moted to assistant program manager. Howard Rayfiel, attorney, joins Desi- lu Productions, Hollywood. Mr. Ray- fiel, who will work under Bernard Weitzman, studio VP in charge of con- tract administration, formerly headed his own production firm, Independent Film Enterprises Ltd., New York. Karl von Schallern appointed to newly created post of field sales super- visor, with headquarters in Chicago, for MGM Television. Peter Kalison, formerly assistant scouting director for New York Yan- kees baseball club, appointed to newly created post of coordinator of sports for ABC Radio network. New York. Al Hulsen, formerly of wgbh-fm (educational) Boston, joins wrvr(fm) New York as program manager, replac- ing Harold W. Roeth, who has been 100 (FATES & FORTUNES) BROADCASTING, November 25, 1963 Mr. Akin promoted to assistant manager. Sig Moglen, writer on Camera Three experimental series at wcbs-tv New York, named producer of that program. Robert Pirosh, writer-producer and creator of Combat TV series (Tuesdays. 7:30-8:30, ABC-TV), signed by Screen Gems. New York, to develop three original properties — Hall of Justice, El Paso and Barbary Coast — for TV series earmarked for 1965-66 season. John W. Hull, former commercial producer at Young & Rubicam, appoint- ed sales manager of newly formed Rich- ard Adler Enterprises, New York. Com- pany plans to specialize in creation of musical campaigns for commercials and industrial films. Robert M. Akin, for past two years di- rector of finance for Storer Broadcasting Co., elected VP of Southern California Cable TV Corp. and appointed general manager of Storer Broadcasting's com- munity antenna TV interests. Storer entered CATV field two months ago (Broadcasting, Sept. 9) with purchase of 80% of stock of Southern California Cable TV Corp., owner and operator of two CATV systems — in Ojai Valley and Thousand Oaks, both California. Mr. Akin, who joined Storer in November 1961 from Dittmar & Co., San Antonio, Tex., investment firm, will make his headquarters in Thousand Oaks. Johnny Goodman, promotion man- ager of kgbt-tv Harlingen, Tex., as- sumes added duties of program director for kgbt radio. Peter Porter, formerly of Sutherland Associates and Filmways Inc., both New York, joins Sarra Inc., producers of TV film commercials, New York, as production manager. Kenny Adams appointed studio su- pervisor at ktve(tv) El Dorado, Ark.- Monroe, La. William Colleran, who produced sev- eral of Frank Sinatra and Bing Crosby specials and directed The Hit Parade for several years on TV, named execu- tive producer of The Judy Garland Show (Sundays, 9-10 p.m., CBS-TV). Dean Whitmore, director of The Dinah Cox named to HEW post Robert W. Cox, deputy assistant director of FCC, appointed chief of operations analysis staff in office of secretary of Department of Health, Education & Welfare, effective Dec. 2. Mr. Cox has been with FCC since 1948, be- ginning as budget officer. His du- ties at HEW will include analyz- ing agency's efficiency and making recommendations on how opera- tions can be improved. Mr. Cox's initial responsibilities will be to organize newly created staff. Mr. Stone Shore Show for past four years, named regular director of Garland show. Peter Gennaro joins Garland staff to handle choreography, and will also appear from time to time in dance numbers on show. Johnny Bradford appointed associate producer. Frank Peppiat and John Aylesworth, writers on The Perry Como Show, join Garland show's writ- ing staff. Gary Smith continues as se- ries' producer. Kenyon Hopkins, motion picture and TV composer-conductor, named creative musical director for CBS-TV network, succeeding Lud Gluskin, who retired. Marshall Stone, ex- ecutive VP and pro- ducer-director at Filmex Inc., New York, since 1961, re- joins MPO Videotron- ics Inc., that city, as executive producer-di- rector. Mr. Stone had previously been asso- ciated with MPO and earlier served as staff director at NBC. James Komack signed to multiple- picture writing contract by producer Jack Chertok to write minimum of four more scripts for CBS-TV's My Favorite Martian series starring Ray Walston. Mr. Komack has already written five of first 16 segments filmed and directed two of them. Robert Lewis, formerly of wbay-am- tv Green Bay, Wis., joins announcing staff of wtmj-am-tv Milwaukee. Fred Knight, formerly of wavy Nor- folk, Va., and Dave Michaels, of waga Atlanta, join announcing staff of wmal- am-fm-tv Washington. Bob Van Camp, music director and host of morning Merry-Go-Round show at wsb-am-fm Atlanta, assumes added responsibilities as senior announcer. Kenneth A. Christiansen, director of educational TV at University of Flor- ida, Gainesville, has received Fulbright grant to lecture as specialist in commu- nications and educational TV at Leeds University in London. Dr. Christiansen leaves in January for six-month project of establishing closed-circuit TV facility at British university. Steve Armstrong, formerly of wjab Westbrook, Me., joins whew West Palm Beach, Fla., as air personality. Pat Downey joins wfla-am-fm Tam- pa-St. Petersburg, Fla., as air person- ality. Perry Allen, formerly of ktln Den- ver, joins kvi Seattle as air personality. NEWS David R. McClel- land appointed news director of ktal-tv Texarkana, Tex.- Shreveport, La., re- placing John Griffin, who resigned last month to join wtar- am-fm-tv Norfolk, Va., in same capacity. Marvin Scott, formerly news editor at wood-am-tv Grand Rapids, appoint- ed night assignment manager of UPI's TV newsfilm service in New York. Ned Calmer and Dallas Townsend, CBS News correspondents, have Mr. McClelland automatic programming logging and authenticating with PR01L BOX 5024 • DALLAS, TEXAS 75222 • TELEX CEPC0 tk.'U'^ Subsidiary of Ling Temco Vought, Inc. * registered trademark pending NEVER A NEWS BLACKOUT WITH R.N.I. Republic News International 132 3rd St., S.E., Washington, D. C. BROADCASTING, November 25, 1963 tlOil Research firm enlarges staff, elects several VP's New vice presidents elected last week at SRDS Data Inc., research firm of Skokie, 111., are Hugh E. Rogers, director of account service, formerly of Barnard Inc.; Burton Gintell, controller, formerly of Au- dits & Surveys Co.; Bruce Z. Bort- ner, director of research, formerly of Mediascope; Frank J. Fulvio, direc- tor of research operations, formerly of National Analysts; Charles Mor- ris, director of sales, formerly of 20th Century Marketing Service; John J. Mason, director of data processing, formerly of Ted Bates, New York. Ben Gedalecia, vice president of research at BBDO, New York, joins Data as consultant in advertising agency services. Other executive appointments an- nounced last week at Data include: Charles M. Hildner, of American Newspaper Publishers Association, named account supervisor for client service division: George Myatt, form- erly with Grey Adv., named account supervisor of client service division; Alan Steinberg, formerly with Fair- child Publications, and Marshall Dickman, formerly with Crossley S- D Surveys, named research sales managers: Martin Finn, formerly with Erickson Enterprises, named manager of data processing opera- tions; Helen W. Heynes, formerly with National Analysts, named re- gional field director. Other new regional field directors at Data are Marquerite Vasburn; Mary Sperling, formerly with Chese- brough-Pond's Inc.: Mary Suther- land, formerly with Crossley S-D Surveys; and Alice Michael, former- ly with National Analysts. switched assignments, Mr. Calmer leav- ing anchor spot on World News Round- up and becoming anchorman on The World Tonight, effective today (Nov. 25), and Mr. Townsend doing reverse. Both programs are on CBS Radio. Richard S. Harrington joins news staff of wgn-am-tv Chicago as report- er-editor. Adam Lynch, previously of news staff of wpro-tv Providence, R. I., joins wiic(tv) Pittsburgh as newscaster on station's Saturday and Sunday Dateline '63 series at 1 I p.m. Lee Israel, book reviewer for Vir- ginia Kirkus Service, joins news staff of wrvr(fm) New York as editor. EQUIPMENT & ENGINEERING Charles Overstreet appointed advertising manager for Univer- sity Loudspeakers di- vision of Ling-Temco- .„ \ o u li h t. Oklahoma ^^lk|^!!r City, responsible for jfW all advertising and Mr. Overstreet Pub,ic ,ie}ationsf J°F division s line of high fidelity and public address speakers, microphones and related electronic equipment. John Pacconi Jr., direc- tor of sales for Empire Scientific Corp., joins University Loudspeakers as spe- cial products manager. James W. Burke, assistant to presi- dent of tuner division of Standard Kolls- man Industries, Melrose Park, 111., elected vice president and general man- ager of that division. Chester A. Siegrist, sales engineer at Mr. Cudlipp ITA Electronics, Lansdowne, Pa., ap- pointed area sales representative in Pennsylvania, West Virginia, Maryland. Delaware and southern New Jersey for Visual Electronics Corp.. New York. Frederick J. Cud- lipp, eastern region manager of EMI divi- sion of Capitol Rec- ords, New York, ap- pointed director of professional product marketing for CBS Laboratories, Stam- ford, Conn. Position is newly created to meet CBS Labs' grow- ing activity in broadcast equipment area, with products including Audimax, professional test records, video distri- bution amplifiers, digital display units and kine recorders. Before joining Capi- tol, Mr. Cudlipp was regional sales manager of Ampex Corp., Los Angeles. Vernon M. Setterholm elected presi- dent of Vitro Electronics, a division of Vitro Corp. of America, Silver Spring. Md. Mr. Setterholm has served in ex- ecutive and technical capacities with Vitro since 1947. Most recently he was VP of Vitro Electronics, responsible for manufacturing and operations. Steve deSatnick, engineer in charge of technical facilities at wndt(tv) (educational ch. 13) Newark-New York, appointed manager of technical and production operations. Vern Harris appointed west-central region sales manager for semiconductor products division of Motorola Inc.. Phoenix. Dr. William E. Taylor joins Motorola's semiconductor products di- vision as operations manager for ma- terials replacing Dr. Remo A. Pellin, who resigned. Daumant (Del) Kusma, director of manufacturing for Lansdale (Pa.) divi- sion of Philco Corp., joins International Resistance Co., Philadelphia, as direc- tor of operations. Mr. Kusma succeeds John L. Keating, who continues as di- rector of management services. Francis R. Flood, marketing manager for battery product section of General Electric Co., Gainesville, Fla., joins Raytheon Co.'s semiconductor division at Mountain View, Calif., as marketing manager. Samuel R. McConoughey, director of marketing for Prodelin Inc., Hights- town, N. J., named manager of military marketing for Continental Electronics division of Ling-Temco-Vought. Dallas. INTERNATIONAL George Slipp, previously VP and di- rector of client services for McConnell Eastman & Co., Toronto, joins Kenyon & Eckhardt Ltd., that city, as VP and general manager. Roberto Daglio, of El Salvador, elect- ed president of Central American TV Network (CATVN), which includes TV stations in Guatemala, El Salvador. Honduras, Costa Rica, Nicaragua and Panama. CATVN, at meeting last week in Mexico City, also elected Rodolfo Paredes Chiari, of Panama, VP; Simon B. Siegel, of American Broadcasting- Paramount Theatres, treasurer; and Robert S. Tancer, AB-PT, secretary. John Radford, managing director of cfjr Brockville. Ont., elected cfjr president. Gordon Keeble, executive VP of CTV Television Network Ltd., Toron- to, elected president of Central Canada Broadcasters Association, succeeding William D. McGregor, ckco-tv Kitch- ener, Ont. Elected first VP was Frank Murray, cjbq Belleville, Ont.: second VP, Karl Monk, chok Sarnia, Ont.; sec- retary-treasurer, Don Martz, cfcf-tv Montreal. James D. Bowman, member of As- sociated Press' foreign and world serv- ice desks in New York, named AP bu- reau chief at Bogota, Colombia, replac- ing James C. Dewey, who resigned. Mr. Bowman joined AP at Dallas in 1955. Bill Ward, production controller for Associated Television Ltd., London, since company began operations in 1955, named to new post of executive controller at ATV's Elstree studios. Bernard Marsden, deputy technical controller at ATV since December 1962, promoted to technical controller. Terence MacNamara appointed to new- 102 (FATES & FORTUNES) BROADCASTING, November 25, 1963 ly created post of technical counsellor. Pamela Grey appointed to newly cre- aied post of personal assistant to Lew Grade, managing director of Associated Television Ltd. Harvey Kirck, director of CTV Tele- vision Network Ltd. news department at Toronto headquarters, joins news- casting team of cjoh-ty Ottawa, suc- ceeding Baden Langston, who has joined ABC News in Washington. Terry McGovern, formerly of Otta- wa (Ont.) Journal, appointed promo- tion director of cfra Ottawa. DEATHS Thomas Edward Dowries. 57, assist- ant night newsroom chief for Voice of America, died Nov. 12 at Georgetown University Hospital in Washington after long illness. Mr. Downes joined USIA's broadcast division in Washington in 1955. George H. Roeder, 57, executive VP and general manager of wcbm-am-fm Balti- more, died Nov. 16 at Man land General Hospital, that city. Mr. Roeder became general manager of wcbm in 1930, was elected to board of directors in 1933 and executive VP in 1954. His brother. Charles A. Roeder. is program and news director of w cbm. M. Anthony Mattes, 62. manager of advertising department of Standard Oil Co. of California. San Francisco, since 1944. died Nov. 13 while on vacation in Puerto Vallarta. Mexico. FOR THE RECORD t 4 Mr. Roeder STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Nov. 14 through Nov. 20 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. US — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions* authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours, •educa- tional. Ann. — announced. New TV station APPLICATION Kingsport. Tenn. — American Television Service. UHF channel 28 ( 554-560 mo: ERP 19.7 kw vis.. 1038 kw aur. Ant. height above average terrain 690 feet, above ground 349 feet. P. O. address Box 975. Kingsport. Es- timated construction cost $65,400: first year operating cost $120,000: revenue $200,000. Studio and trans, locations both Kingsport. Geographic coordinates 36= 33' 38" north latitude. 82 = 26- 08" west longitude. Type trans. RCA TTL'-IB. type ant. RCA TFU- 24D. Legal counsel Frederic Brandt. John- son City. Tenn.: consulting engineer James Robertson. Lexington. Ky. Principals: C. E. Feltner Jr. (70%), Frederic H. Brandt and Earl L. Boyles 'each 15%). Mr. Feltner owns TV film production and distribution firm: Mr. Boyles is executive vice president and general* manager of WLEX-TY Lexington, Ky.: Mr. Brandt is lawyer. Ann. Nov. 20. New AM station ACTION BY FCC Plvmonth. Ind. — Van Wert Broadcasting Co. Granted CP for new Ail on 1050 kc, 250 w-D. DA: condition. P. O. address Marsh Building. Van Wert. Ohio. Estimated con- struction cost $28,115: first year operating cost $46,000: revenue $54,000. Applicant is licensee of WERT Van Wert. Sept. 20 initial decision looked toward grant. Action Nov. 12. Existing AM stations ACTION BY FCC WDBC Escanaba, Mich. — Waived Sec. 1.323(b) of rules and granted application BROADCASTING. November 25. 1963 to replace expired permit for increased day- time power from 1 kw to 10 kw, install new trans, and make changes in daytime DA system, continued operation on 680 kc with 1 kw night. Action Nov. 20. APPLICATIONS WDOG Marine City, Mich. — CP to change station location to Warren, Mich., change studio location to Warren, change trans, location to 2676 Ten Mile Road. Warren, install new trans, and make change in DA (two additional towers). Ann. Nov. 18. KNOP North Plane, Neb.— Mod. of CP < which authorized new AM) to change hours of operation from daytime to unl., using power of 500 w--N. 1 kw-D. install DA-N. Ann. Nov. 18. WCVP Murphy. N. C. — CP to change hours of operation from daytime to unl. using power of 500 w-N. 1 kw-D. install DA-N and change ant.-trans. location to three miles northeast of Murphy on Highway 19. Ann. Nov. 20. KOEK Las Vegas — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Nov. 15. New FM stations ACTIONS BY FCC Osage Beach, Mo. — Central Missouri Breadcasting Co. Granted CP for new FM on 933 mc, channel 228. 2.45 kw. Ant. height above average terrain 300 feet. P. O. ad- dress Box 125, Osage Beach. Estimated con- struction cost S14.407: first year ODerating cost $10,000: revenue $12,000. Principals: James L. Risner Jr. and Ella Mae Risner. Ursula Halloran, 38, head of her own public relations organization in New York and formerly with NBC and Rogers & Cowan, died Nov. 13. Re- cently, she had served as publicist for Bob Hope and Victor Borge. Lowell H. Swenson, 51, VP and director of marketing at Colle & McVoy Adv., Min- neapolis, died of heart attack Nov. 14 while attending National Grocer's Manufactur- ing Association con- vention in New York City. Mr. Swenson joined Colle & Mc- Voy in 1952. was previously assistant to president of Hawkeye Steel Products. From 1943 to 1948 he served in Wash- ington as executive VP of National Aeronautics Association. fed Mr. Swenson Central Missouri is licensee of KRMS Osase Beach. Action Nov. 15. *Canton. N. Y. — St. Lawrence Universitv. Granted CP for new FM on 89.3 mc, 8 kw. Ant. height above average terrain 76 feet. P. O. address Canton. Estimated construc- tion cost $19,645: first year operating cost $3,500. Principals: board of trustees. Action Nov. 19. ^Kingston. R. I. — Universitv of Rhode Is- land. Granted CP for new FM on 91.1 mc, channel 216. 10 w. Ant. height above average terrain 24 feet. P. O. address c o WK1U, Memorial Union. Kingston. Estimated con- struction cost $4,025; first year operating cost $500. Principals: board of trustees. Ac- tion Nov. 15. Lawrenceburg. Tenn. — Lawrenceburg Broadcasting Co. Granted CP for new FM on 95.9 mc. 3 kw. Ant. height above average terrain 205 feet. P. O. address Box 353, Jackson. Tenn. Estimated construction cost 310,950: first year operating cost $8,400: rev- enue $11,350. Law-renceburg is licensee of WDXE that city. Action Nov. 15. Fort Worth. Tex. — Dalworth Broadcasting Inc. Granted CP for new FM on 93.9 mc. Franklin A. Hardv c o WMMB Melbourne, terrain 350 feet. P. O. address 2049. Fort Worth. Estimated construction cost $30,000; first vear operating cost $18,000; revenue $30,000. Principals: Kurt A. Meer (97.68%) and Mary A. & Mrs. Annette Meer (each 1.16%). Mr. Meer owns KCUL Fort Worth. Action Nov. 19. APPLICATIONS Denver — Armstrong FM Broadcasting Corp. 101.1 mc. channel 266. 57 kw. Ant. height above average terrain 110 feet. P. O. address c o KOSI. Box 98. Aurora 8, Colo. Estimated construction cost $23,826: first year operat- EDWIN TORNBERG & COMPANY, INC. r i ' L Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St, New York 17, N. Y. . MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington— 711 14th St., N.W., Washington, D.C. • Dl 7-8531 103 ing cost $6,000; revenue $24,000. Applicant is subsidiary of Armstrong Broadcasting Corp., licensee of KOSI Aurora. Ann. Nov. 18. Fort Smith, Ark.— The Valley Corp. 99.1 mc, channel 256, 100 kw. Ant. height above average terrain 2,000 feet. P. O. address 1780 Tower Building, Little Rock, Ark. Es- timated construction cost $77,837; first year operating cost $48,000; revenue $50,000. Principals: Joe F. Wheeler (25.6%) and others. Principals are local businessmen. Ann. Nov. 20. Key West, Fla.— Florida Keys Broadcast- ing Corp. 92.5 mc, channel 223, 26.9 kw. Ant. height above average terrain 138 feet. P. O. address c/o Roth E. Hook, Aliceville, Ala. Estimated construction cost $24,466; first year operating cost $8,000; revenue $10,000. Applicant is licensee of WKIZ Key West. Ann. Nov. 15. Melbourne, Fla. — Indian River Radio Inc. 102.3 mc, channel 272. 3 kw. Ant. height above average terrain 225 feet. P. O. address Franklin A. Hardy, c/o WMMR Melbourne. Estimated construction cost $36,503; first year operating cost $36,000; revenue $42,000. Applicant is licensee of WMMB Melbourne. Ann. Nov. 18. West Point, Ga.— Radio Valley Inc. 100.9 mc, channel 265A, 3 kw. Ant. height 334 feet. P. O. addres c/o Dige Bishop, Box 427, West Point. Estimated construction cost $11,- 989; first year operating cost $5,600; rev- enue $9,000. Applicant is licensee of WBMK West Point. Ann. Nov. 18. Crete, 111. — South Cook Broadcasting Inc. 102.3 mc, channel 272, 3 kw. Ant. height above average terrain 300 feet. P. O. address c/o Anthony Santucci, 119 Olympia Place, Chicago Heights, 111. Estimated construction cost $11,000; first year operating cost $10,000; revenue $15,000. Applicant is licensee of WCGO Chicago Heights, 111. Ann. Nov. 18. Plainfleld, Ind. — James T. Barlow. 98.3 mc, channel 252A, 3 kw. Ant. height above average terrain 200 feet. P. O. address 863 Walton Drive. Plainfield. Estimated con- struction cost $21,465; first year operating cost $26,000; revenue $32,000. Mr. Barlow, sole owner, owns 50% of insurance firm, which he will sell upon station grant. Ann. Nov. 15. Fort Campbell, Ky. — Fort Campbell Broad- casting Co. 107.9 mc, channel 300, 38.9 kw. Ant. height above average terrain 156 feet. P. O. address c/o Gary H. Latham, Fort Campbell. Estimated construction cost $26,- 734; first year operating cost $4,000; revenue $7,000. Applicant is licensee of WABD Fort Campbell. Ann. Nov. 7. Whitesburg, Ky. — Folkways Broadcasting Inc. 103.9 mc, channel 280, 208 w. Ant. height above average terrain 938 feet. P. O. address Box 660, Whitesburg, Ky. Estimated construction cost $9,146; first year operating cost $7,500; revenue $8,800. Applicant is li- censee of WTCW Whitesburg. Ann. Nov. 15. St. Louis — M. R. Lankford Broadcasting Co. 102.5 mc, channel 273, 25.5 kw. Ant. height above average terrain 362 feet. P. O. address 1900 West Broadway, Princeton, Ind. Estimated construction cost $28,866; first year operating cost $60,000; revenue $70,000. R. D. Lankford, sole owner, is owner of WRAY-AM-FM Princeton. Ann. Nov. 18. St. Louis — Lorenzo W. Milam. 102.5 mc, channel 273, 29.2 kw. Ant. height above average terrain 423 feet. P. O. address 9027 Roosevelt Way. Seattle. Estimated construc- tion cost $23,150; first year operating cost $18,500; revenue $22,500. Mr. Milam, sole owner, owns KRAB(FM) Seattle. Ann. Nov. 15. Scranton, Pa. — Lane Broadcasting Corp. 104.9 mc, channel 285A, 1.6 kw. Ant. height above average terrain 391 feet. P. O. address c/o William J. Lane, 2905 Dunglow Road, Baltimore. Estimated construction cost $14,- 259: first year operating cost $18,000; rev- enue $20,000. Principals: William J. and Vir- ginia B. Lane, jointly, and Douglas V. Lane (each approximately 35%) and others. W. J. Lane is employe of Bethlehem Steel Corp., V. B. Lane is housewife and D. V. Lane is student. Ann. Nov. 15. Chattanooga, Tenn.— W. D. E. F. Broad- casting Co. 92.3 mc, channel 222, 50 kw. Ant. height above average terrain 895 feet. P. O. address c/o Carter M. Parham, 3300 Broad Street, Chattanooga. Estimated construction cost $30,614; first year operating cost $7,332; revenue $4,800. Applicant is licensee of WDEF-AM-TV Chattanooga. Ann. Nov. 15. Henderson, Tex. — Henderson Broadcasting Corp. 100.1 mc, channel 261A, 3 kw. Ant. height above average terrain 197 feet. P. O. address c/o James T. Reeves. Box 128, Madi- son, Tenn. Estimated construction cost $13,- 000; first year operating cost $48,000 (AM and FM); revenue $50,000 (AM and FM). Applicant is licensee of KGRI Henderson. Tex. Ann. Nov. 15. Existing FM station ACTION BY FCC WOIA-FM Saline, Mich. — Granted mod. of license to change designation of station to Ann Arbor; conditioned that before operat- ing with new designation, applicant shall request and receive change in call letters of either WOIA-FM or its WOIA Saline. Commissioner Cox dissented. Action Nov. 20. Ownership changes ACTIONS BY FCC WAFG-TV Huntsville, Ala. — G ranted transfer of control of permittee corporation. Rocket City Television Inc. (29,130 shares issued), from J. E. Beasley Jr. (6,640 shares). John S. Gregory Jr. (3,390 shares) and others to Smith Broadcasting Inc., 98% owned by M. Davidson Smith III. Consideration $509,- 775. Applicant is licensee of WAAY Hunts- ville and has application pending for new FM in same city; Mr. Smith has CP for new TV (channel 25) in Huntsville, which will be surrendered following above grant. Mr. Smith is 51% owner of WNUE Fort Walton Beach, Fla. Action Nov. 13. KFIF Tucson, Ariz. — Granted assignment of license from R. E. Pruitt Jr. (70%) and John F. Badger (30%), d/b as Southwest Broadcasting Co., to Mr. Pruitt (100%), tr/as KFIF Broadcasting Corp. Consideration $5.- 000 and assumption of debt. Action Nov. 13. WPUP Gainesville, Fla. — Granted assign- ment of license from John A. Dowdy (100%), d/as as Southern Broadcasting Co. of Marianna Inc., to Leon E. Minis (100%). Consideration $106,800. Mr. Mims is employe of WGGG Gainesville, will disassociate on acquisition of WPUP. Action Nov. 19. WKTG Thomasville, Ga.— Granted assign- ment of license from Thomas County Broadcasting Inc. to Triple C Broadcasting Corp., owned by Mrs. Lem J. Clark and others. Consideration $95,000. Action Nov. 19. KUPI Idaho Falls, Idaho— Granted ac- quisition of positive control of license cor- poration, KUPI Inc., by Elizabeth J. B. Echo (50% before transfer, 100% after) from Gene Riesen (50%). Consideration $1,000. Action Nov. 15. WCRW Chicago — Granted assignment of license from Josephine A. White, tr/as WCRW, to WCRW Inc., wholly owned by Mrs. White. No financial consideration in- volved. Action Nov. 13. KCLN Clinton, Iowa — Granted assignment of license and CP from Russell G. Salter, Stanley B. Noyes and Robert O. Moran (each 33 V3%). d/b as Valley TV & Radio Inc., to Robert Z. Morrison (51%), Cecil Hamilton (15%). William H. Moore III (20%) and Dorothy M. Moore (14%), tr/as Valley Broadcasting Co. Consideration $140,000. Mr. Morrison is sales manager of WKET(TV) LaCrosse. Wis.; Mr. Hamilton is sales man- ager of KCLN; Mr. Moore is investor; Mrs. Moore is housewife. Action Nov. 15. KSMN Mason City, Iowa — Granted assign- ment of license from Donald F. Blanchard and Harry Campbell (each 50%), d/b as Land O'Corn Broadcasters Inc., to Hayward L. Talley (100%), tr/as North Central Iowa Broadcasting Co. Consideration $170,000. Mr. Tallev is majority owner of WSMI-AM-FM Litchfield, 111., and owns KXGI Fort Madi- son, Iowa. Action Nov. 19. KASO Minden, La. — Granted assignment of license from Harold R. Cook to Cook En- terprises Inc., owned by Mr. Cook (51%), H. S. O'Dell Jr. (33.3%) and R. F. Forester (15.7%). Consideration $11,500. Mr. O'Dell is KASO chief engineer: Mr. Forester is local businessman. Action Nov. 15. KRAD East Grand Forks, Minn.— Granted assignment of license from Marlin T. Obie to KRAD Inc., owned by Mr. Obie (80.8%). John G. French (19%) and Mary L. Obie (.2%). Consideration is cancellation of debt. Mr. French is employe of KRAD. Action Nov. 13. WGTC-AM-FM Greenville, N. C— Granted assignment of license (AM) and CP's (AM and FM) from WGTC Broadcasting Co. to Roy H. Park Radio Inc. (AM) and Roy H. Park Broadcasting Inc. (FM); three com- panies are commonly owned. No financial consideration involved. Action Nov. 14. KGRL Bend, Ore. — Granted assignment of license from John H. Mc Alpine (100%), tr/as McAlpine Broadcasters, to KGRL Inc.. 100% owned by Mr. McAlpine. No financial consideration involved. Action Nov. 13. KSOO-AM-TV Sioux Falls, S. D.— Granted relinquishment of positive control of licensee corporation, KSOO-TV Inc., from Morton H. Henkin (51% before transfer. 33 V3% after) to Thomas Barnstuble (27 %% after, 19% before), Harold W. Bangert, Julius Hetland and Earl Reineke (each 13% after, 10% before). Consideration $50,000. Action Nov. 14. KSDR Watertown, S. D. — Granted assign- ment of license from Paul D. Bernards to Richard J. Kopp. Consideration $29,000. Mr. Kopp is employed by KBFS Belle Fourche. S. D. Action Nov. 15. KARO(FM) Houston — Granted assignment of license and SCA from E. F. Weerts (51%) and A. L. Herzog (49%), d/b as Multi-Cast- ing Die, to J. T. Trotter (65^). Ronald G. Schmidt (20%) and Joseph L. Brown Jr. (15%), tr/as Apollo Broadcasting Co. Con- sideration $40,000. Mr. Trotter is attorney and businessman: Mr. Schmidt is past pro- gram director of KODA(FM) Houston: Mr. Brown is part owner of record shop. Action Nov. 19. KMOO Mineola, Tex. — Granted assignment of CP from J. A. Windham and Lee Robin- son (each 50%), d/b as Mineola Broadcast- ing Co., to Mr. Windham (100%), tr/as company of same name. Consideration $2,000. Action Nov. 14. KSXX Salt Lake City— Granted assign- ment of license from William P. Fuller III to Starley D. Bush (70.60%), Thomas R. and Murry D. Van Wagoner, Thomas C. Cuthbert (each 5.88%) and others, tr/as Star Broad- casting Co. Mr. Bush recently disposed of 25% interest of KWIC Salt Lake City: Messrs. Van Wagoner are representative of manufacturing firms and employed by copper smelting firm and respectively; Mr. SUBSCRIPTION APPLICATION ; BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 | [ Please start my subscription immediately for — £l □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached □ 52 issues & 1964 Yearbook $13.50 □ Please bill * i □ 1963 Yearbook $5.00 (so long as supply lasts) = t u I name title/ position* address □ Business □ Home ■ • • • city state zip code ■ ■ ■ ■ company name ' 104 (FOR THE RECORD) BROADCASTING, November 25, 1963 r PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bids. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Gen. Mgr. Edward F. Lorentz, Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4, D. C. Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE L. H. Cc-rr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE CARL E. SMITH CONSULTING RADIO ENCINEERS 8200 Snowvilie Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFCCE J. G. ROUNTREE CONSULTING ENCINEER P.O. Box 9044 Austin 56, Texas CLendale 2-3073 VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO U ember AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dickens 2-6281 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wya+t Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 JOHN H. MULLANEY and ASSOCIATES A Division of Multronici, Inc. Multronlcs Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE Service Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 confocf BROADCASTINC MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 BROADCASTING, November 25, 1963 105 FM TV SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Nov. 20 ON AIR NOT ON AIR Lie. CP's CP's 3,850 64 118 1,111 19 96 5211 57 80 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Nov. 20 Commercial Noncommercial VKF 473 52 UHF 88 29 TOTAL APPLICATIONS for new stations 295 225 124 TOTAL TV 5611 812 COMMERCIAL STATION BOXSCORE Licensed (all on air) CP's on air (new stations) CP's not on air (new stations) Total authorized stations Applications for new stations (not in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CP's deleted 1 Does not include seven licensed stations off air. - Includes three stations operating on unreserved channels AM FM TV 3,844 1,110 5211 67 20 57 118 92 80 4,029 1,222 6581 174 187 66 124 12 57 298 199 123 213 55 43 50 2 10 263 57 53 0 0 0 1 4 0 Cuthbert is attorney and area businessman. Action Nov. 19. WFOX Milwaukee — Granted assignment of license from Wisconsin Broadcasters Inc. to parent corporation, Fox Broadcasting Corp. No financial consideration involved. Action Nov. 14. APPLICATIONS KDXE North Little Rock, Ark.— Seeks as- signment of license from Arkansas Valley Broadcasting Co., owned by Sim C. Callon (66 %%> and Wallace Hoy (33 V3%), to Capital Broadcasting Inc., owned by Dale D. Mahurin (100%). Consideration $37,500 and assumption of debt. Mr. Mahurin is com- mercial manager of KDXE. Ann. Nov. 15. KATA Areata, Calif. — Seeks acquisition of positive control of licensee corporation, M & P Radio Broadcasting Corp., by Earl J. Madray (100% after transfer. 50% before) through purchase of stock from Robert D. Price (50%). Consideration $1,200 and assumption of debt. Ann. Nov. 14. WMPP Chicago Heights, 111— Seeks trans- fer of control of permittee corporation, Seaway Broadcasting Inc., from William S. Martin and J. B. Martin, as family group, to Mrs. W. S. Martin, administratrix of estate of W. S. Martin, deceased, and J. B. Martin, as family group. No financial con- sideration involved. Ann. Nov. 18. WSIL-TV Harrisburg, 111.— Seeks assign- ment of license from partnership of Ethel M. and O. L. Turner, Charles O. Farrar and Harry R. Horning, d/b as Turner-Farrar Association, to company of same name with same principals but with O. L. Turner as trustee of Turner trust. No financial con- sideration involved. Ann. Nov. 19. KUXL Golden Valley, Minn. — Seeks as- signment of CP from Edward D. Skotch to Greater Happiness Inc., 100% owned by Mr. Skotch. No financial consideration in- volved. Ann. Nov. 15. KFMN(FM) Abilene, Tex.— Seeks assign- ment of license from Lowell G. Perry (90%) and Earline Perry (10%), d/b as Fine Music Enterprises, to Fine Music Enterprises Inc., 100% owned by Mr. Perry. No financial con- sideration involved. Ann. Nov. 14. KRGV-AM-TV Weslaco, Tex.— Seeks as- signment of license from Kenco Enterprises Inc., owned by Bruce L. (53.72%) and John A. (46.28%) Kennedy, to Mobile Video Tapes Inc., owned by Douglas L. Manship and Charles P. Manship Jr. (each 50%). Con- 106 (FOR THE RECORD) sideration $1,375,000. Messrs. Manship. brothers, have interests in WJBO-AM-FM and WBRZ-TV New Orleans and newspaper in that city. Ann. Nov. 20. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Millard F. French issued initial decision looking toward grant- ing application of Georgia M. and Jerald A. Brush, d/b as Brush Broadcasting Co. for new daytime AM on 1600 kc, 500 w, in Wauchula, Fla.; conditions include presun- rise operation with daytime facilities pre- cluded final decision in Doc. 14419. Action Nov. 19. ■ Hearing Examiner Charles J. Frederick issued initial decision looking toward dis- missing application of Reading Radio Inc. for new FM on 92.9 mc in Reading, Pa. Ac- tion Nov. 15. ■ Hearing Examiner Isadore A. Honig issued supplemental initial decision affirm- ing Aug. 2, 1962, initial decision which looked toward granting application of Hig- son-Frank Enterprises for new daytime AM on 1520 kc, 500 w, in Houston. Action Nov. 14. DESIGNATED FOR HEARING North Caddo Broadcasting Co., Vivian, La. — Designated for hearing application for new AM on 1600 kc, 500 w; issues include Sect. 3.35(a) multiple ownership considera- tion. Action Nov. 20. OTHER ACTIONS ■ Commission denied requests by Womet- co Enterprises Inc. and Sunbeam Television Corp. for waiver of Sect. 3.652(a) of rules to permit identification of respective Miami TV stations WTVJ and WCKT as Miami- Fort Lauderdale stations. Commissioner Hyde dissented; Commissioner Bartley would deny requests on grounds that li- censees have no studios in Fort Lauderdale. Action Nov. 20. ■ By memorandum opinion and order, commission denied petition by CBS for re- consideration of May 28 action which held that CBS-TV incentive compensation plan, as amended, violated Sect. 3.658(e) of rules concerning right of stations to refuse net- work programs. In rejecting CBS argument, commission adhered to previous view that CBS plan involves restraint which has like restraining effect to that of option time. (TV option time was prohibited by commis- sion as of Sept. 10. 1963.) Commissioners Ford and Loevinger not participating. Ac- tion Nov. 20. ■ Commission, by Commissioners Henry (Chairman), Hyde, Bartley, Lee, Ford, Cox and Loevinger (with Commissioners Hyde. Ford and Cox dissenting), voted Nov. 15. 1963, to deny petitions for reconsideration of May 29 action which denied drop-in of VHF channels with short separations in seven markets — Johnstown, Pa. (channel 8); Baton Rouge (channel 11); Dayton. Ohio (channel 11); Jacksonville, Fla. (channel 10); Birm- ingham, Ala. (channel 3); Knoxville, Tenn. (channel 8), and Charlotte, N. C. (channel 6) . Action Nov. 18. WBOY-TV Clarksburg, W. Va.— By order, designated for oral argument on Jan. 9, 1964, application for assignment of license of only local TV station to Northern West Vir- ginia Television Broadcasting Co., local CATV system owners. Commissioners Hyde and Ford dissented. Action Nov. 13. Routine roundup ACTIONS BY REVIEW BOARD b Scheduled following proceedings for oral argument on Dec. 17: AM application of WBUX Broadcasting Co. (WBUX), Doylestown, Pa.; and AM applications of Bluestem broadcasting Inc., Emporia, and KAYS Inc., Hays, both Kansas. Action Nov. 18. ■ Denied motion by Wright Broadcasting Co. to extend time to Nov. 28 to file excep- tions to initial decision in proceeding on application and that of Marshall Broadcast- ing Co. for new AM stations in East Lan- sing and Marshall, respectively, both Michi- gan. Action Nov. 15. ■ By memorandum opinion and order in proceeding on applications of Laramie Com- munity TV Co. and Albany Electronics Inc. for new VHF TV translator stations in Laramie and Tie Siding, both Wyoming, (1) granted petition by Laramie Community to dismiss applications, but dismissed applica- tions with prejudice; and (2) withheld further consideration of Albany applications pending receipt of affidavit as to whether it received consideration with respect to Lara- mie's request for dismissal. Action Nov. 15. B By memorandum opinion and order in proceeding on applications of Collier Elec- tric Co. (parent corporation of Laramie Communitv TV Co.) for renewal of licenses of KAQ79, Fort Morgan, Colo., et al, (1) granted petition by Laramie Community to Carrier Bureau to modify and enlarge is- sues to extent of adding issues to determine (a) whether on or about Jan. 3 applicant's licenses were assigned and/or control was transferred without prior consent of com- mission in violation of Sect. 310(b) of Act and Sect. 21.28 of rules; (b) whether on or about Jan. 3 and subsequent thereto, appli- cant failed to comply with Sect. 21.305, and (c) whether applicant or principals made misrepresentations to or withheld facts from commission with respect to changes in li- censee partnership, or were lacking in candor with respect to documents filed sub- sequent to Jan. 3; (2) in light of Nov. 15 memorandum opinion and order in Docs. 14552 et al (Laramie Community TV Co., Laramie, Wyo., et al.), added issues to de- termine (a) whether applications for CP for VHF translator stations filed by Laramie in Docs. 14552 et al., applicant or principals made misrepresentations to or withheld facts from commission or were lacking in candor, and if so. whether Collier possesses requisite character qualifications to be li- censee; and (b) whether in light of evi- dence adduced on issues et al., on Laramie s applications in Docs. 14552 et al., grant of any or all of Collier's applications would serve public interest; and (c) amended is- sue "j" to determine, if in light of evidence adduced, Collier's applications are denied, whether in view of evidence adduced on issues (g) through (i), effective date of com- mission's final decision should be stayed m order to afford applicant reasonable period of time in which to recover unauthorized portion of investment in microwave sys- tems, and if so, length of stay. Action Nov 15. ! ACTIONS ON MOTIONS By the Office of Opinions and Review . Granted motion by WTSP-TV Inc. to extend time to Nov. 27 to file briefs in reply to exceptions to supplemental initial BROADCASTING, November 25, 1963 decision in Largo. Fla., TV channel 10 pro- ceeding. Action Nov. 18. ■ Granted petition by Camden Radio Inc. iKAMD), Camden. Ark., to extend time to Nov 19 to file exceptions to initial decision in proceeding on AM applications of Smack- over Radio Inc.. Smackover. and Magnolia Broadcasting Co. IKVMA), Magnolia, both Arkansas. Action Nov. 14. Bv Chief Hearing Examiner James D. Cunningham ■ Granted motion by Abacoa Radio Cor- poration (WRAI), Rio Piedras (San Juan), and Mid-Ocean Broadcasting Corp., San Juan. P. R., to extend time from Nov. 15 to Dec. 16 for exchange of nonengineering exhibits in proceeding on AM applications. Action Nov. 19. ■ By order, made certain corrections to transcript of hearing in proceeding on NBC- RKO broadcast transfers and related appli- cations. Action Nov. 19. ■ Designated Examiner Basil P. Cooper to preside at hearing in proceeding on FM applications of Jupiter Broadcasting Inc. (WSAI-FM). North Cincinnati Broadcasting Co. (WAEF-FM) and Edward D. Scotch, all Cincinnati: scheduled prehearing confer- ence for Dec. 13 and hearing for Jan. 15, 1964. Action Nov. 15. ■ Designated Examiner Isadore A. Honig to preside at hearing in proceeding on AM application of LaFollette Broadcasting Inc. IWLAF) , LaFollette, Tenn.: scheduled pre- hearing conference for Dec. 9 and hearing for Dec. 23. Action Nov. 12. By Hearing Examiner Basil P. Cooper ■ Issued order governing conduct of Nov. 26 prehearing conference in proceeding on application of Capitol Television Inc. for renewal of license of KVUE (ch. 40) Sacra- mento. Calif., and Camellia City Telecasters for new TV on that channel. Action Nov. 13. ■ Pursuant to agreements reached at Nov. 12 prehearing conference in proceeding on AM application of Whiteville Broadcasting Co. IWENC), Whiteville. N. C. continued Dec. 11 hearing to Jan. 8, 1964. Action Nov. 12. By Hearing Examiner Thomas H. Donahue ■ Issued memorandum following Nov. 15 prehearing conference in proceeding on ap- plications of Boardman Broadcasting Inc. and Daniel Enterprises Inc. for new AM stations in Boardman and Warren, respec- tively, both Ohio, in Docs. 15190-1 and scheduled among other procedural dates further prehearing conference for Nov. 20 and continued Dec. 9 hearing to Dec. 18. Action Nov. 15. By Hearing Examiner Charles J. Frederick ■ Granted motion by Albert John Wil- liams (KTYM). Inglewood. Calif., to correct transcript in proceeding on AM application. Action Nov. 13. By Hearing Examiner Millard F. French ■ Granted request by Norristown Broad- casting Inc. IWNAR). Norristown, Pa., to continue Dec. 3 hearing to Dec. 16 in pro- ceeding on AM application. Action Nov. 15. By Hearing Examiner Arthur A. Gladstone ■ Granted motion by Marshall Broadcast- ing Co. to correct transcript in proceeding on application and that of Wright Broad- casting Co. for new AM stations in Marshall and East Lansing, respectively, both Michi- gan. Action Nov. 18. By Hearing Examiner H. Gifford Irion ■ Continued Nov. 14 further hearing to Nov. 15 in proceeding on applications of D and E Broadcasting Co. and Great State Broadcasters Inc. for new AM stations in San Antonio. Tex. Action Nov. 13. By Hearing Examiner David I. Kraushaar ■ On own motion, corrected transcript of Nov. 13 prehearing conference in proceeding on application of Raul Santiago Roman for new AM in Vega Baja, P. R. Action Nov. 14. ■ By memorandum opinion and order in Boston TV channel 5 proceeding, denied motion by WHDH Inc. (WHDH-TV) for continuance of Nov. 21 prehearing confer- ence and Dec. 16 hearing pending action by commission on WHDH motion for stay of hearing. Action Nov. 13. ■ Granted motion by Raul Santiago Ro- man for further continuance of hearing to Dec. 9 in proceeding on application for new AM in Vega Baja, P. R. Action Nov. 13. By Hearing Examiner Jay A. Kyle ■ Granted petition by Broadcast Bureau to extend time from Nov. 15 to Nov. 2o to file proposed findings and to Dec. 6 for replies in proceeding on application of Geoffrey A. Lapping for new AM in Blythe, Calif. Action Nov. 14. By Hearing Examiner Herbert Sharfman ■ Granted request by Esquire Inc. (WQXI), Atlanta, to further extend time from Nov. 15 to Nov. 18 to file initial pro- posed findings in proceeding on application of North Atlanta Broadcasting Co. for new AM in North Atlanta, Ga. Action Nov. 14. ■ Granted request by Esquire Inc. i WQXI), Atlanta, to further extend time from Nov. 12 to Nov. 15 to file initial pro- posed findings of fact and conclusions in proceeding on application of North Atlanta Broadcasting Co. for new AM in North Atlanta, Ga. Action Nov. 12. By Hearing Examiner Elizabeth C. Smith ■ In proceeding on AM applications of Piedmont Broadcasting Co., Travelers Rest, S. C. James C. Liles, tr/as Hentron Broad- casting Co., and Mountainaire Corp., Hen- dersonville, N. C, granted request by Moun- tainaire Corp. on behalf of three applicants to continue hearing from Nov. 18 to Dec. 18. Action Nov. 15. BROADCAST ACTIONS by Broadcast Bureau Actions of Nov. 19 KUFY(FM) San Mateo, Calif.— Granted SCA on subcarrier frequency of 21.5 kw. WKRG-FM Mobile, Ala— Granted license covering changes in ant. -trans, location, ant. system, ERP and ant. height and installa- tion of new ant. and trans. KEPR-TV Pasco, Wash.— Granted mod. of license to change studio location. WAGM-TV Presque Isle, Me. — Granted CP's to change ERP to 27.5 kw (DA) vis. and 13.8 kw (DA) aur.; and change type trans, (main trans, and ant.); and use of old main trans, as aux. trans, at main trans, and ant. location. *WYES-TV New Orleans — Granted CP to change ERP to 316 kw vis., and 158 kw aur.; and change type trans.; condition. K07GA Soldatna, Kasilof and Kenai, all Alaska— Granted CP to change frequency to channel 7 and make changes in ant. sys- tem for VHF TV translator. B Following were granted extensions of completion dates as shown: KLFY-TV (aux. ant.) Lafayette, La., to April 21. 1964; KBEY (FM) Kansas City, Mo., to May 20, 1964; *WIPR-FM San Juan, P. R„ to Jan. 15. 1964. Actions of Nov. 18 WCEN-FM Mt. Pleasant, Mich.— Granted license: redescribe trans, and studio loca- tion. KOIN-FM Portland, Ore— Granted license covering change in ERP and ant. height and installation of new ant.; specify trans, loca- tion. KRSN-FM Los Alamos, N. M. — Granted li- cense covering installation of new trans, and ant. and changes in ERP, ant. height and ant. system. WGPC-FM Albany, Ga.— Granted license covering installation of new ant. *WGVE(FM) Gary, Ind. — Granted license covering chanee of freouency and facilities. *WCDR-FM Cedarville, Ohio— Granted li- cense covering change in frequency. *WBOE(FM) Cleveland — Granted license covering change in ERP (aux.). *WNTH(FM) Winnetka, 111.— Granted li- cense covering installation of new ant.; specify type ant. WVCA(FM) Gloucester, Mass. — Approved engineering technical data submitted, pur- suant to commission's Oct. 24 memorandum opinion and order in Doc. 14185, to modify CP, specify operation on 104.9 mc; ERP 200 w; ant. height 180 feet; specify type trans.; conditions. Continued on page 1 13 For filmed and recorded celebrity spots as well as live copy, write— Gordon D. Graham, Director of Public Information Muscular Dystrophy Associations of America, Inc. 1790 Broadway, New York, N.Y. 10019 BROADCASTING, November 25, 1963 107 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20< per word — $2.00 minimum • HELP WANTED 25< per word— 42.00 minimum. • DISPLAY ads #20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30f per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C, 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc, sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Management Station manager, major market, midwest full time, c&w, old time. Must be hard hitting, aggressive, idea salesman with ad- ministrative experience. Track record in sales most important. Good salary and in- centive. Write details first letter, Box N-153, BROADCASTING. Manager Midwest, top fifty, aggressive news department, multiple operation. Opportunity for advancement. Box N-215, BROADCAST- ING. Manager for medium market radio. $15,000.00 to $20,000.00, California. Write long career letter, lots of references, and include samples of your sales presentations, bro- chures, rate cards, how you run a sales staff, programing ideas, picture of you and your wife. All confidential, we will not ap- proach your present employer. Box N-244, BROADCASTING. Manager for small Iowa operation. Needs ideas, imagination and leadership. Excellent opportunity. Preference given First Class holders. Salary open, job open now. Reply with complete resume. Box N-258, BROAD- CASTING. Help Wanted— Sales Detroit — Immediate opening for solid sales- man, capable of management, top station multiple chain. Good starting salary. Box M-169, BROADCASTING. Sales manager, number one station, modern music, aggressive news department. Must have proven sales record. Box N-214, BROADCASTING. Sales promotion man. Major manufacturer seeks ambitious, creative young man, cap- able of setting up promotions in the field with wholesalers, dept. stores, shopping centers and TV stations. Good opportunity. N. Y. headquarters. Travel. Min. 2 yrs. exp., sal. $8-10,000 plus expenses. Write Box N-239, BROADCASTING. Have opening in one of top 20 Texas mar- kets— include all information 1st time. Box N-208. BROADCASTING. Westchester County — sales opening after January. Salary, commission and expense. References. Reply in confidence. Box N-254, BROADCASTING. We have ambition to become best small market station in country. Need salesman to join 17 man staff and help us grow. Will consider man presently doing part time sales. We offer security, stability, respect in the community. This is your dream answered if you want to settle in a good community, and have a good income from a professional station. Dale Low. KNCM, Moberly, Missouri, AM 3-1230. Radio salesman for newest top-rated top 40 station in Pennsylvania, WFEC, the most talked about radio station in the industry. (See Billboard article, November 11th) Con- tact Ralph Hartman, sales mgr., Harrisburg 234-4988. Experienced time salesman with knowhow, immediate opening with one of Midwest's fastest growing chain. WHUT — Anderson, Indiana is looking for aggressive salesman with ideas and ability, if this is you and you are ready for work . . . telephone Manager 644-1255 — salary, commission and bonus. Sales — (Cont'd) Broadcast sales representatives: Visual Elec- tronics Corporation, a leader in broadcast equipment sales and engineering, engaged in expansion program. Seek top level, experi- enced field salesmen with proven sales records for West Coast and other areas. AM or TV technical or engineering back- ground required. Salary plus attractive in- centive. Please send resumes in complete confidence to: George H. Wagner. Sales Manager, Visual Electronics Corporation, 356 West 40th Street, New York, New York. 10018 Announcers Help wanted: Strong commercial announcer for top station in Southeastern market. Excellent salary for right man. Send audio or video tape, or film audition, also picture and salary requirement to Box N-146, BROADCASTING. Are you a young radio announcer with a mature voice, some commercial experience, and a desire to join a good medium market station? Then let's get together. We're loaded with employee benefits. The mar- ket's a good one, and the staff is broad- casting minded. Send tape resume and salary range to Box N-154, BROADCAST- ING. Immediate opening for experienced, mature announcer with pride in his work. Old, es- tablished, adult station needs mature man with authoritative bright voice for morning shift and possible play by play sports. Send resume, tape and photo to Box N-191, BROADCASTING. Announcer needed for new FM affiliate of established 5 kilowatt daytimer in suburban New York City area. Must have mature voice and experience with "good music" programing. Box N-197, BROADCASTING. Experienced better music air personality with mature voice for Ohio market under 50.000. Modern facilities — complete fringe benefits — fine sound and service image — $90 wk. to start — automatic raises — additional benefits for copy writing ability. Box N-217, BROADCASTING. Immediate opening for fast paced radio an- nouncer. Looking for young man that wants advancement. News or sports background advantegeous but not necessary. Send tape and background information in first letter. Box N-229. BROADCASTING. News announcer, experienced, for small city in Iowa. Good pay. good security for good man. Send tape, photo, with first letter. Box N-230, BROADCASTING. Top voice and air personality combined with a first class ticket. Need two men for Mid- west and California. $550.00 to $600.00 to start. Want men who sound good, and also are good engineers. Send long resume, photo, lots of references. No drifters — this is a long term position with top company. Box N-245. BROADCASTING. First phone, salesman or announcer. Must be able to do routine maintenance, South- east Florida, Gold Coast, daytime. Good pay and conditions. Box N-247. BROAD- CASTING. Chicago perimiter pop music station has openings for gifted production-minded an- nouncer: also an experienced salesman-an- nouncer. Resume and interview required. Box N-252. BROADCASTING. Announcing position open for Texas station. Salary open. Send tape with references. Box N-262, BROADCASTING. Good music station in Illinois looking for announcer-newsman. Must have genuine in- terest in news gathering and writing. Box N-267, BROADCASTING. Announcers — (Cont'd) Radio announcer wanted: $500 per month for the right combo man. KMRS radio, Morris. Minnesota. Announcer sales combination strong sales experience KPRM radio, Park Rapids, Minnesota. This is it, the chance of a lifetime . . . we have two openings. One for a program director ... if you are, or think you should be then let us hear from you . . . the other, a great announcer — plus — a nut for production. Both men will do air shifts, so send 30 minute air check. Top 40 . . . top ratings . . . have got to be a real swinger . . . Dick Oppenheimer. WALT, Tampa. Florida. Experienced announcer for suburban Mary- land, independent. Send tape, resume, photo immediately to WASA, Havre De Grace, Md. Metropolitan station wants experienced top flight record personality. No rock and roll. Send resume and tape to WBRB, P. O. Box 489, Mt. Clemens, Michigan. Newsman — full time days. Experienced. Mail tape, resume and salary expected to WEEX, Easton, Pa. Going fulltime by end of November. Need two first class combo men. Salary open. Other benefits. WHPL, Winchester, Va., P.O. Box 828 or call 662-5101. Mature morning announcer with rich full voice wanted for full time radio, part time television work. Adult music station with good production sound. Send resume and tape to WKBH, LaCrosse, Wis. Wanted: Radio announcer — for modified "pop & rock" format. Early morning shift. Prefer young man seeking permanent job and advancement. Contact Hudson Millar, WKUL, Cullman, Alabama. Announcer-newsman immediate opening. New station. Must be dependable for morn- ing shift. Rush tape and resume to WMBT radio. Box 1530. Shenandoah. Penna. Announcers with first phone. Also an- nouncers with first and potential sales abil- ity. Send resume and audition tape to: WSYB, Rutland, Vermont. Announcers! All states. Tapes to Darden Associates, Box 231, Roosevelt, N. Y., 212- TW6-1245. Wanted Negro 1st phone combo. Little main- tenance for small market daytimer. Call col- lect Ted Reynolds 919-654-3971. DJ's learn the professional way to intro- duce a record. 300 interchangeable, intel- ligent intros by excellent writers for vocals and instrumentals. $3.95. Broadcast Intoros, 975 North 35th, Milwaukee 8, Wisconsin. San Juan calling: Quality radio network looking for quality announcer. If you are young, ambitious, hard-working, and prefer- ably single, then contact us immediately. Send tape, resume, and references first letter. Contact, via-air. program director, Quality Broadcasting, Box 9986. Santurce, Puerto Rico. Experienced first phone announcer, accent on announcing, no nights. Rush tape, photo, complete resume. Box 608. Ann Arbor. Michigan. Technical Production engineer need for independent 5 kilowatt daytimer and new FM station in suburban New York City area. Must have 1st class ticket and some experience. Box N-196, BROADCASTING. 108 BROADCASTING, November 25, 1963 Help Wanted — Technical — (Cont'd) Production Programing & Others Announcers — (Cont'd) Southerner wanted as assistant manager- chief engineer for small Carolina market daytimer. Must be experienced all phases and capable of handling personnel. Salary S125.00 plus travel, insurance, commission. Send complete details. Replies confidential. Box X-279. BROADCASTIXG. Immediate opening for first phone com- bination in a top station, beautifully located. Salary no object to the right man. If in- terested write immediately and we will con- tact you by telephone. KODI Box 1222, Cody. Wyo. Wanted first class ticket engineer, recent technical school graduate acceptable. 42 hour week with starting salary at S75.00 per week. Contact Morton S. Hayes of radio station WETT, in Ocean Citv, Maryland. Chief engineer— WGLI-AM-FM. Babylon, Xew York. 5 kw directional. Contact Sher- man Egan. MOhawk 9-1290. Chief engineer needed for lavishly equipped station. 1000 watt non-directional day, 500 watt directional night. Have applied for 50 kw FM. Must handle all this and vast amount of audio equipment in three studios. Send comDlete resume, photo and refer- ences to E. D. Bevdush, WLPM, Suffolk, Va. 1st class engineer. WXKY Box 248. Xeon. Kentucky. Phone 855-7714. Walter Kincer, mgr. Immediate opening for chief engineer. Must be sober, energetic, experienced in broad- casting operation, thoroughly trained and capable of assuming full responsibility for operation and maintenance of AM and EM faculties including directional antenna in station managed by people with engineering background and appreciation. Must be capable of assisting in planning and direct- ing new construction in established sta- tion. Send complete summary of education and experience along with personal bio- graphy and photograph to Howard B. Hayes. General Manager, WPIK. Alexandria. Va. First phone, combination, for 3 hours daily announcing. 6 weekdays. Approximately 18 hours announcing. AU new equipment, on air for 15 months with never a failure. Very little engineering. We need a log keeper. $75.00 weekly, plus 1038 on all sales and vehicle furnished. WQIZ. St. George. S. C. Only those over 30 years of age need apply. Chief engineer WTEM Xew York City's first and only fulltime FM stereo station. Contact Sherman Egan, Lenox 9-5600. Production — Programing, Others Need both experienced news director and dj. Want mature voices. Good pay. Send tape, resume to Box X-185. BROADCAST- ING. Experienced pd wanted for kilowatt. 24 nr., showcase downtown studios. Audition tape. Box X-237. BROADCASTIXG. Wanted: Experienced — sports director — with first phone license. First love must be play- by-play announcing of aU sports. Metro- politan area — near Chicago— wonderful op- portunity for energetic, ambitious young man. State experience and salary desired, also recent picture and names of last two or present emplover . . . address Box N-285. BROADCASTIXG. Opening on January first for experienced, combination local news and sports man. Rip and readers need not apply. We want man to gather, write, and re-write news. About eighteen hours per week on board. Must know local sports. Must sound au- thoritative on both news and sports. We're not a training ground. Good proven sta- tion with talented personnel in small, nice town. Send background, full details, marital status, salary required. We're looking for a stable man, with man's voice, to be the news department, with tape recorder, pri- vate office possibly, own news car. Pay based on your ability and ambition. Con- tact Mason Dixon KFTM radio. Fort Morgan, Colorado. PubUc Affairs Director: Have immediate opening for seasoned professional who qualifies in research, writing and airing both editorials and documentaries. Rare op- portunity for creative writer with degree in journalism or English. Send complete resume with sample of writing ability to- gether with photo and tape. State miriimum salary requirements. B. E. Cowan radio station WSAC Fort Knox. Kentucky. Wanted skilled program, man who can han- dle details of tape recording, program plan- ning and management of Xegro personnel in a Xegro format station in Xew Orleans. Must have good imagination, copy writing ability, understand operation of radio re- cording and taping equipment. Good salary with chance for advancement. Write giving details of experience and complete back- ground information. Write OK GROUP, 505 Baronne Street, Xew Orleans, La. Situations Wanted — Management Seasoned pro! 15 years general manager competitive markets. Flawless record. X-187, BROADCASTIXG. Manager — excellent background — production, sales. 1st telephone — would like opportunity to invest now or in future. Box X-189, BROADCASTIXG. If you don't already know this man, you should! Fourteen years in ownership -man- agement of important facilities. Ten years in broadcast journalism. A vigorous and imaginative entrepreneur and civic leader. Write todav for free presentation kit. Box X-223. BROADCASTIXG. Experienced — management — sales — announc- ing— programing — radio-TV. prefer TV news booth. Am all around man — present radio station manager sales — announcer — one man station — will consider anv sound offer. Box X-232. BROADCASTIXG. Check these qualifications. 17 years in radio. Administration: nine years as GM. Local sales: top record as sales manager. Xational Sales: have worked with top Reps. Pro- graming: Five years as PD. Xow managing in competitive medium market. Box X-243. BROADCASTIXG. Does your station meet your expectations? If not hire me to manage and watch your station grow. 5 years experience in medium markets, programing, sales and engineering. Have first phone. Box X-257. BROADCAST- IXG. General management wanted, currently in major market. Desire smaller market, young, hard working, knows radio, especially sales. Box X-265. BROADCASTIXG. General sales and program manager — 33 years old, 8 years experience. AM and separately programed FM. AM net 18-22^ for 63. FM programed for one of top ten markets. Successfully developed FM pro- gram concept. On air 9 months — 25 regional — national advertisers, manage staff of 29. Present employment offers no further ad- vancement. Resume and interview avail- able. Box X-273. BROADCASTIXG. Sales Sis. Mgr. Mgr., presently managing. 15-yr. exp.. mostly in sales. Made money for others — can do same for you. Xo floater, non drink- er, just a solid citizen. Reason for move. a good one. Box X-263. BROADCASTIXG. Announcers Sports announcer, seven years experience. Excellent voice, finest of references. Box L-353, BROADCASTING, San Francisco first phone personality avail- able. Interested? Box X-45, BROADCAST- IXG. Dependable PD available. Forty, family. Sixteen years air, administration . produc- tion, top sports. Xow large market — want to raise child in small or medium city, clean, good schools. Permanent with reason- able pav. Excellent references. Box X-213, BROADCASTIXG. Want challenge, management potential. Creative combo-announcer. 5 vears major market radio — 3 FM stereo. All phases: classical to folk, sales, copv. College, mar- ried. Box X-216. BROADCASTIXG. Radio announcer — four years experience in- cluding good music, top-40. TV booth and some news. S.R.T. grad. and 3 yrs.. college. Seeking position with steady employment and advancement potential. Box X-227. BROADCASTIXG. Swinging deejay. Experienced. Great on ad lib. Smooth commercial delivery. Box X-228. BROADCASTIXG. Young, experienced announcer desires posi- tion in midwest news dept. Good voice — also d.j. Box X-233. BROADCASTIXG. Ex-Storz personality dj now available! Xum- ber 1 Pulse & Hooper for past three years. Tight board, college background, five years experience, not a drifter. Will relocate to any major or medium market. Box X-235. BROADCASTIXG. Experienced 1st phone, announcer, college, six years experience, desires advancement to an up tempo, progressive station in East. Would welcome chance at TV and desire commensurate salary and good working conditions. Box X-241, BROADCASTIXG. Young man, no experience, radio oriented, wants 1st opportunity to prove aptitude and ability. Tape and resume will further in- terest you. Write Box X-248. BROADCAST- IXG. For rent or long term lease. One friendly, experienced, bright air personality with highest ratings, success, and first class li- cense. To submit bids on this top-notch property write Box X-249. BROADCAST- IXG. Exp. staff anncr. with PBP ability willing to relocate in L.A. Excellent background. A-l references. Box X-253. BROADCAST- IXG. Announcer, 1st phone, married, experienced announcing, engineering, sales. Desires an- nouncing and or engineering position in western Oregon. Washington area. Resume and tape on request. Box X-256. BROAD- CASTIXG. Yery professional morning personality. Bright non -frantic sound. Number one in 8 station survey. Box X-260. BROADCAST- IXG. Swinging DJ currently number one in mar- ket. Have gimmicks, voices, want to move up. Top 40 only. Box X-261. BROADCAST- ING. Experienced comical personality, profession- al gag writer, want music, interview show, comedy style like Groucho Marx, college degree. broadcasting school graduate, veteran. Box X-272. BROADCASTIXG. Bilingual 'English & Spanish) dj-announcer. Authoritative newscaster, dependable, not a floater. Box X-277. BROADCASTIXG. Announcer looking for a start, can handle news, commercials, dj willing to travel. Box X-282. BROADCASTIXG. Gal disc jockey, traffic, women's programs, great writer, continuity, scripts, available immediately. Box X-283. BROADCASTIXG. Is there a good top-40 or middle of the road station that needs a good man now! Humor, good production, tight board, no. 1. rating. Call Larry Ryan. 515-753-3219. Marshalltown. Iowa. Wanted: radio announcing, prefer dj or copywriting. Michael Pettengill. 805 Trenton St.. Toronto. Ohio, Phone LE 7-2892. Experienced sportscaster seeking college basketball play-by-play. Presently employed by professional football team. 6i7-383-8966. BROADCASTING, November 25. 1963 109 Situations Wanted Production Programing & Others Production Programing & Others Announcers — (Cont'd) Announcer-DJ. college journalism, sports minded. Broadcast school graduate looking for 1st job. Prefer AM station, will relocate anywhere. Jerry Fox, 1349 Washington Blvd., Cleveland 24, Ohio. 442-3509 Personable ambitious announcer-dj. Seeking right offer from good music station. Three years experience, rich pleasant voice. Avail- able immediately. Steve Irwin, 8 Pinetree Drive, Farmingdale, New York. 516 MYrtle 4-3685 evenings. Army discharge February. Job by January for family to move to a necessity. Ten years experience. Age 28. Jack Reno, phone 368-6334, Ft. Leonard Wood, Missouri. Box 328, Waynesville, Missouri. Former Kansas City, D.J. Attention West or Southwest, experienced top 40 announcer, good with trax-voices-and audiences. To contact this ratings builder write Dave Cooper, 1460 Cortez Ave., Burlin- game, California or 415-344-2945. Build Ratings! Highly experienced air per- sonality with first phone knows how to grab 'em! Excellent copy and production! Mature family man. Prefer southwest or far West markets, but will consider all. Phone now 312-328-7650. Technical Chief Engineer— AM/FM, construction, ope- ration, maintenance of directionals. $200.00 minimum. Box N-32, BROADCASTING. Chief AM/FM Proofs Directionals, some TV, solid air work. Outstanding references. Box N-87, BROADCASTING. Attention chief engineer & station man- agers. If you are looking for a top notch engineer I am for you. I am experienced with maintenance, AM & FM proofs, d.a. & common point work. Box N-156, BROAD- CASTING. Experienced chief engineer, maintenance of transmitters, studio and directional system, a little television, would like Florida or South but will consider all, references, presently employed. Box N-224, BROAD- CASTING. 1st phone, 1 year schooling in electronics, 2 years electronics maintenance experience, Grantham graduate, single, 22, military com- plete. Wishes to break into broadcast engi- neering, any location. Box N-231, BROAD- CASTING. Chief engineer some announcing. Bill Taylor, 642 N. 4th Ave., Phoenix, Ariz., ALpine 2-6455. Production Programing & Others Experienced TV production-program man seeks wider horizons. Now located in 100,000 market, in charge of programing for two channels. Seven years radio-TV experience. Will locate anywhere West of El Paso. Salary open. Reply Box N-160, BROAD- CASTING. Experienced program director-operations manager with major market experience. Capable, ambitious. Ten years all phases including sales. Excellent production ability. Available immediately. Box N-170, BROAD- CASTING. Production — 12 years experience, all phases operation — excellent voice — music back- ground—1st telephone. Box N-190, BROAD- CASTING. TV news director, reporter, writer, news- caster, worker. Experience includes major markets and smaller locations. High caliber person and show. $850 minimum. Box N-250, BROADCASTING. Wanted $15,000.00 investment opportunity plus program manager-announcer position. Beautiful music format radio 18 years. Mar- ried. All markets. No daytimers. Box N-259, BROADCASTING. Continued Do you want your news and sports to sound network caliber? My tapes will prove I can do this for your station. 8 years ex- perience, light sales background, capable dj. Have done sports re-creations. Consider all offers. Box N-268, BROADCASTING. Three years editorializing experience. $150 minimum. Box N-269, BROADCASTING. Copywriter/announcer. Radio station and advertising agency experience. Tape or copy available. Currently employed. Box N-274, BROADCASTING. Experienced weather girl, single, 28. Pro- fessional model, can model styles for spon- sor. Prefer middle West or Florida. Box N-286. BROADCASTING. Chicago suburban area only. College and recent broadcasting school graduate desires part time work in any capacity. Experience no. 1 goal. Do not need money. All evenings and weekends free. Prefer news gathering, writing and announcing. Resonant voice. Call or wire collect. John Hamilton Clark. 1223 Hull Terrace. Evanston, 111. GR 5-5049. TELEVISION Help Wanted Sales Ready to step up? Right now you're the top TV salesman in your market. The mar- ket is small though, and you're ready to move to a larger one. If you're our guy you can step up to the number one station in one of the top ten markets. Tell us all about yourself by writing to Box N-255, BROADCASTING. TV salesman, experienced, wanted for 14- year CBS affiliate. Liberal salary, commis- sion, travel expenses. Good hustler, can make excellent money in this beautiful, rich market. Write full details to Com- mercial Manager, WFMY-TV, Greensboro, N. C. Announcers Wanted: Combination on camera announcer and director. Must be willing to work and know good production. Emphasis will be directing. Excellent working conditions and all company benefits. Send resume and references to R. J. Smith, program director, WTVO, Rockford, Illinois. Help Wanted — Technical Have immediate opening for experienced CATV engineer in construction and opera- tion of proposed elaborate and large sys- tem. Send full particulars in initial response. Box N-7, BROADCASTING. Chief, small VHF station. Eastern seaboard. Must have good knowledge transmitter. Unusual opportunity. Box N-198. BROAD- CASTING. Television station in attractive Eastern Michigan market has an immediate opening for studio engineer. Must have first phone. Experience in switching, audio, video and film projection desired. Send qualifications, references, salary desired and availability to Box N-240, BROADCASTING. Engineering opportunity in New York State. Box N-280, BROADCASTING. Production Programing & Others Wanted — Experienced, seasoned TV traffic manager. Excellent opportunity with large southeastern market station. Must be able to assume management responsibility of traffic operations. Write or wire: WAII-TV, Atlanta, Ga. Continued Program director wanted by progressive television station. This station in the South- east, CBS affiliate, is progressive and profit- able. It needs a program director who has a number of years experience in production and a number of years experience as director of programing and production in a commercial station. If you have executive ability, are a creative planner, are truly familiar with production techniques, work well with a large staff, and want a position of real responsibility with a respected sta- tion in an excellent market, good living conditions, a salary commensurate with your ability, this may be the job for you. A good job is offered a good man. Apply by sending detailed resume of your edu- cation, training, and experience. Give us some good references. All qualified people will receive replies and your application is strictly your business and ours. Write Box N-193, BROADCASTING. Program director — must have knowledge of operations, personnel management, traffic, film and network relations. Include photo- graph references and salary with resume write Box N-275, BROADCASTING. Newsman wanting to join top rated opera- tion and work with professional news staff. WSBT TV is looking for young man with 1-2 years experience preferably in Indiana or adjoining states who has ability to gather, write and report. Will handle morning radio and Saturday night TV news. Send tape with photo, sound film or video tape to Personnel Director, South Bend Tribune, South Bend 26, Indiana. Situations Wanted Management If you don't already know this man. you should! Fourteen years in ownership-man- agement of important facilities. Ten years in broadcast journalism. A vigorous and imaginative broadcaster and civic leader. Write today for free presentation kit. Box N-287. BROADCASTING. Announcers Staff announcer presently in radio would like to break into television as booth an- nouncer. Authoritative voice, decent looks, cooperative worker. Accept $80.00 per week during "breaking-in period." Write Alex Kuhn, P.O.B. 15, Kewanee, Illinois. Technical Have you opportunity for engineer with 12 years TV experience including color, plan- ing, construction. Box N-104, BROADCAST- ING. Sharp young man switcher, projectionist, first phone desires expand studio produc- tion experience into all phases TV studio operation, RCA trained. Box N-234. BROAD- CASTING. Experienced studio engineer wants position with highly professionally run station using engineering personnel as cameramen. Must have above average local live originating programs. Resumes on request. Box N-242. BROADCASTING. Production, Programing & Others Am worth 10 thousand to current employer as cameraman. Will consider less in ex- change for director's position with advance- ment potential: network experience, degree, married, creative. Box N-246. BROADCAST- ING. News Director. Efficient combination of ex- perienced administrative ability and top- rated, major market, on-the-air delivery. Unusual situation makes this award-win- ning reporter available after first of year. Kines and VTR available. Very best refer- ences including current employer. Box N-251. BROADCASTING. 110 BROADCASTING, November 25, 1963 WANTED TO BUY FOR SALE — (Cont'd) INSTRUCTIONS — (Cont'd) Equipment Wanted: 350 feet hard copper 3-''8 inch transmission line. L. Wittenberg, Chief Engineer. WISX Radio, 759 N. 19th Street, Milwaukee, Wisconsin. Wanted— used Ampex 600, 601. or 602. S.O.S. 270 Northcrest, Chattanooga, Tennessee. Wanted: Thermometer for Doolittle fre- quency monitor, type FD-1A. Will pay good price. Contact WGRM, Greenwood, Mis- sissippi. Wanted: Complete used Automated equip- ment for radio station. Schafrer, A.T.C. etc. Box N-271, BROADCASTING. Eight-bav Andrew FM. antenna. Box N-284. BROADCASTING. FOR SALE — Equipment Television radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave.. N.Y.C. Xmission Line; Teflon insulated, l'/a" rigid. 51.5 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road. Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. Used UHF 1 kw RCA transmitter excellent condition, immediate delivery. A bargain. WCET, 2222 Chickasaw Street, Cincinnati 19. Ohio. Limiting amplifiers, guaranteed new, trouble free workhorse, new model. Western Electric 1126D, no thumping, original cost $950.00. Cash $250. Box N-78, BROADCASTING. Recording Lathe. Fairchild 199. including head & amplifier with variable equalizators. 33-''3 & 78, excellent, $350. Box N-80, BROADCASTING. Amplifiers, remote, Collins 212-U, almost new; Gates Monitor MON-4: Langevin Mon- itor AM-138-M; RCA Program BA-3A, BA- 13A; RCA Booster BA-2C. Power supplies. Gates PWR-10, Ravtheon RC-11. Box N-79. BROADCASTING. Wanted trailer studio equipped with turn- tables and console contact chief engineer Box N-236. BROADCASTING. 5000 watt, 75 Ohm dummy load, 8 amp DPDT RF relav. Gates 16" turntable. Gray 16" arm. $385 total. Box M-205, BROAD- CASTING. Two 200 foot Blaw Knox self-supporting towers now operating 5 kw directional. 5 kw — RCA transmitter. Excellent condition. WAAB, Worcester, Mass. 4 VHF TV" transmitters for sale. For details write or call William S. Ward, 7505 Carroll Ave., Takoma Park, Md. 587-5136. GE two-way remote unit — ideal for news, sports, 1963 on-the-air coverage from 8 lb. power pack through truck unattended three way report — perfect condition. Format change negates usefulness KWAC; presently installed in 1961 Ford window Econoline truck (6,000 miles, purchased new). For sale with or without truck, complete unit — latest advancements, wide range coverage, factory guarantee, terms, write or phone KWAC radio, Bakersfield, California. Tre- mendous discount. RCA BTF-3B, latest cavity modifications. Good condition. Automatic overload reset device, harmonic filter, transmission line monitor. Excellent results with BTS-la stereo generator, (not included). Instruction book and extra installation instructions and schematic. Best offer over S3. 500. F.O.B.. WJBC, Bloomington, Illinois by December loth. For Sale: 1000 watt General Electric FM transmitter with spare tubes and matching cabinet rack. Clean and reasonably priced. WRAY Princeton. Ind. For sale— 3 RCA BQ-2A 16" 3-speed turn- tables, complete with grey arms and eaualizers. S150.00 each. Gates 52CS Studio- ette S425.00. Schefer deluxe remote control system, S650.00. Contact W. E. Marcy, 4007 Bellaire Blvd., Houston 25, Texas. Rust Model RI-108 remote control unit con- sisting of: control unit, transmitter unit. AM monitor, pre-amp also sample pickups for plate voltage and current, antenna current, and tower lights. Fair condition S450.00. Mr. Lee WPVL, Painesville. Ohio. For sale: Telechrome 1003C transmission test set. S1850.00. Contact W. E. Marcy. 4007 Bellaire, Blvd.. Houston 25. Texas. RCA TM-6A and TM-6C monitors less power supplies. Verv good condition. fl. A. Dorschug. wnC-TV, Broadcast House, Hart- ford 15. Connecticut. Ampex tvpe 1260. new. 5, $350.00 ea. One 1250, $330.00. Viking RP62VU, used excellent. S79.00. Microphones, etc. Write us your re- quirements. F. T. C. Brewer Company, 2400 W. Hayes Street. Pensacola. Florida. MISCELLANEOUS 30.000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221. Steiner St., San Francisco. Zag Pennel . . . Last known whereabouts Richmond, Virginia radio station, wanted for musical engagement. Write to: Musicians Aid Societv. 1697 Broadway. New York City. •TALK TO YOURSELF" is a new file of comedy banter for disc jockeys who can do two %-bices. Quick time fillers S5.00 — Also, available new "SOUND EFFECTS BITS" using stock sounds for maximum laughs . . . $5.00 . . . Show-Biz Comedy Service (Dept. T) 65 Parkwav Court, Brooklyn, N. Y.. 11235. 168 hours — A complete summary of the week in review, accenting the major stories of the past 168 hours. A perfect 15 minute program, spiced with actualities, and the sounds of the news — Air Mail Special De- livery for week-end broadcasting. Top au- dience response — Added depth and prestige — amazingly low cost. Write Box N-125, BROADCASTING. PGA Golf Tournaments fed to your station (28 feeds). $1.00 per 1,000 (city pop.). Write Tee-Putt Productions, 614 N. Rampart, New Orleans, La. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Since 1937 Hollywood's oldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 stations. Ratio of jobs to graduates approxi- mately six to one. Day and night classes. Write for 40 page brochure and graduate placement list. Don Martin School of Radio and TV Arts & Sciences, 1653 North Chero- kee, Hollywood, Calif. "No cram school." San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure, 259 Geary St. Starting date for next class January 13, 1963. Save time! Save money! You get an FCC first class license in just five (5) weeks with R. E. I. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave.. Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough. intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin January 13, March 16, and May 18. Lab training and advanced electronics available after first phone course to. those who wish to continue. For free brochure, write: Dept. 3-B, Grantham Schools. 1505 N. Western Ave.. Los Angeles, Calif. 90027 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W. 43rd, N. Y. OX 5-9245. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. Ail new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts January 13. Signal Broadcasting, 431 W. Colfax, Denver, Colorado, 80204. Also announcing station operations course and TV production. America's pioneer. 1st in broadcasting since 1934. National Academv of Broadcasting, 814 H St. NW, Washington 1, D. C. BROADCASTING. November 25, 1963 111 RADIO Production Programing & Others FOR SALE Help Wanted — Management Southern Metropolitan Market Radio Station Manager Salary Range $15,000 to $20,000 This man must be capable, aggressive, ex- perienced radio man under 50 years of age. He must know the radio station management business, including sales, promotion, collec- tions and market analysis. You will be working for highly accepted radio station, selling to a specialized market with a proven program format. The stations ratings are good, the result story is well accepted, its national billing is representa- tive of the best accounts, its local billing is also of leading advertisers. You will be supported by an intensive promotion plan, with strong selling pitch. Give your complete history and experience and detailed report of your sales results, your education, your present employment. This is a permanent job for the right man. Salary commensurate with your record. Personal interview after careful survey of your background and experience. All applications strictly confidential. BOX N-176, BROADCASTING RADIO — Help Wanted — Announcers WINZ, MIAMI— WINQ, TAMPA 50,000 WATTS IN FLORIDA Rand Broadcasting expanding opera- tions: Need Strong Music Air Personali- ties with in-depth background in good popular music, and alert, authorative News Personalities to find, develop and deliver News and Special Feature Ma- terial. Send Brochures and tape to: Mark Richard Program Director WINZ Radio Miami, Florida WANTED TOP NIGHT TIME PERSONALITY A Metropolitan-market Network station has an opening for a top personality to take over the magic hours — 12 Mid- night to 6 AM. If you've got ideas about making money during these hours then you can make more for yourself — unequalled opportunity for stepping up in a chain organization that also offers Network possibilities — 1st Ticket Re- quired. Write — wire — Box N-2II Broad- casting. NEED Staff announcer/weatherman Ability to fill for news and sports director desired. Ad-lib ability necessary. Send photo, audio tape or SOF with resume. Salary commensurate with experience and potential. Write ]eff Evans, Operations Manager, WRDW-TV, Augusta, Georgia 29841. TV PROGRAM DIRECTOR Did you come up through the ranks of production? Have you been responsible for overall production and direction of personnel? Do you have years experience and are you fully qualified as an administrator? Tell us what you have done and send us proof of reasons you are qualified for this po- sition. Give us salary require- ments, knowing you will be rewarded for results as you grow with this old, established station. Five figure salary is available to right man. Let's try to get together." Box N-192 BROADCASTING Situations Wanted Production Programing & Others PERSONALITY 15 year Top Drawer Background including a decade at one of the nation's truly greats. Top radio and TV ratings. Interviews, M. C. rec- ords, voices, special events, news, philosophy, variety. Adult and children's programs. Write and produce all own material. P. D. and management experience. Available for really challenging and reward- ing opportunity. Box N-276, BROADCASTING WANTED TO BUY Equipment TV Equipment Wanted UHF Broadcaster needs 12 kw transmitter or amplifiers, cameras, projectors, tape ma- chine, 200 foot guyed tower, video equip- ment, etc. Send details to: Communication Consulting Engineers, 3312 M St. Nw., Wash. 7, D. C. Phone 202 /337-5400. FOR SALE— Equipment FOR SALE . . . RADAR Collins Weather Radar System. Ex- cellent condition and currently in use by broadcaster. $5,000 com- plete including spares. Write or wire. Box N-266, BROADCASTING WANTED 50,000 watt midwestern good music station wants experienced, personable music-man. Bright, lively sound, minimum talk. Send resume and salary expected to: Box N-278, BROADCASTING Equipment — (Cont'd) USED BROADCAST TRANSMITTERS IN STOCK GATES RADIO COMPANY QUINCY. ILLINOIS OFFERED SUBJECT TO PRIOR SALE AM TRANSMITTERS Gates BC-1J. 1 KW. In good condi- tion, now on 1310 kc. Price as is $ 2,995 00 Tuned 3,245.00 RCA BTA-lXfX. 1 KW. In good con- dition, now on 1490 kc. Price as is 2.995.00 Tuned 3.295 .00 Gates BC-250GY. 250 watt, now on 1450 kc and in good condition Price tuned 1.350.00 Gates BC-250CI, 250 watt, now on 1130 kc and in good condition. Price tuned 995.00 We have two Gates BC-250CI, 250 watt transmitters in fair to poor condition. Good for parts or standby. Take your pick. As is each 325.00 Western Electric Model 405-B2. 5 KW. Now on 930 kc. was operating when traded in on new Gates BC-5P. As is 2.500.00 FM TRANSMITTERS Gates FM-10A. 10 KW refurbished and in good condition. Price tuned 10,955.00 RCA Model BTF-5B, 5 KW. Now on 10T.5 Mc and in good condition Price tuned 7.850.00 Collins Model 37M 6 bay FM antenna for 102 to 104 Mc Refurbished and in good condition. Price tuned 1.995.00 TV TRANSMITTERS Gates BT-1AH 500 watt TV trans- mitter. This one is new and never been on the air. For any single Channel 7-13. (Discontinued model, new price was $16,000.00.) Price tuned 9. 950.00 Gates BT-100AH. 100 watt TV trans- mitter. New but discontinued model. Will tune to any single Channel 7-13. Last list price was $7,900.00. Will sell for 3,950.00 NOTE: On above TV transmitters will consider any reasonable offer. All transmitters supplied with used set operat- ing tubes and one crystal. To place an order, or for more information, contact Gene Edwards, Gates Radio Company. Quincy, Illinois, phone Area Code 217 222-8202. USED AM TEANSMITTEES 1 Collins 21A— 5 kw— FOB East Coast. Price $4,950.00. 1 Collins 20V2— 1 kw— FOB Michigan used only 18 months. Price $2,- 995.00. 1 Collins 20V2— 1 kw— had excellent care. FOB San Carlos, Price $2,- 495.00. 1 Gates BC1J— 1 kw— Needs work. FOB San Carlos. Price $1,495.00. 1 Gates BC1F— 1 kw— FOB Florida Price $1,650.00. 1 RCA BTA— 1 MX— 1 kw— used as standby. FOB East Coast. Price $2,- 750.00. 2 Raytheon RA-1000 — one on each coast — choice $1,295.00 each. 1 Gates BC-250T— convertible to 1 kw. FOB San Carlos. Price $1,495.00. 1 RCA BTA 250M— 250 watt— used only one year. FOB San Carlos. Price $1,295.00. 1 RCA BTA 250L— Clean— FOB Ore- gon. Price $550.00. Terms — cash. As is— where is. Contact Paul Gregg, Bauer Electronics Corp. San Carlos, California Phone 591-9466 To reach everyone in BROAD- CASTING and its allied fields, You Can't Top A CLASSIFIED AD BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO 112 BROADCASTING, November 25, 1963 MISCELLANEOUS MAJOR MARKET FM Present owner, Major market FM station, wishes to extend into another major market. Station wanted in one of the following cities, or in the subrubs there- of: New York, Philadelphia, Washington D. C, San Francisco, Los Angeles, Excel- lent references, immediate cash. Box M-25, BROADCASTING FOR SALE Stations | RADIO I Station in Oklahoma tor sale: Wonderful prop- | erty for manager with foresight & ingenuity. S Presently in blacfc after only 12 neets. Eieel- I lent opportunity for either resident or absentee ; oiraer. Sale spite amount of limiting used in one of the two channels. Also includes regular channel A and B limiting. Dual controls and dual meters provided. Now used throughout the world in recording studios. (Mono model available). Write to Fairchild — the pacemaker in profes- sional audio products — for complete details. FAIRCHILD RECORDING EQUIPMENT CORPORATION 10-40 45th Ave., Long Island City 1, N.Y. BROADCASTING, December 2, 1963 21 SIOUX CITY'S KTIV SELLS FOR YOU IN Iowa, Nebraska, South Dakota and Minnesota! KTIV (Channel 4) covers much more than just Metro Sioux City, Iowa. SRDS July '63 study shows that KTIV's market includes over 207,000 TV homes (TV Factbook '63 — 251,100 homes) in a 4-state area! And the 1962 spendable income in this market has grown to 1% billion dollars. Ten consecutive ARB reports prove that KTIV's wide range appeal reaches into more of the Siouxland homes, 85% of which are outside the Sioux City metro area. No other station penetrates the combined metropolitan and outlying Siouxland market as well as KTIV. NBC • ABC lnnel4 Sioux City, Iowa National Representative: George P. Hollingbery Regional Representatives: Harry S. Hyett Co., Minneapolis Soderlund Co., Omaha Eugene F. Cray Co., Kansas City, Mo. AVE RADIO AND TV BOTH NBC BOTH REPRESENTED BY THE KATZ AGENCY (Antique typo from the papers during this tragic weekend. — Bill Stewart, general manager, wjim Lansing, Mich. Earlier breakthrough Editor: "Radio breakthrough" (Broad- casting, Nov. 18), said that wind Chicago aired actual recordings of Skid Row court cases for the first time on radio. This is not the case. On March 16, 1963, Weekend with Phil Lind on waaf Chicago broadcast a one-hour special on Judge Feldman and his court. Cases were recorded and brought to the audience. Phil Lind actually went into the "lockup" to talk with other prisoners. — Philip John Neimark, producer, Weekend with Phil Lind, waaf Chicago. Jose, not Diego Editor: In the Nov. 18 Broadcasting in the story on the Sigma Delta Chi convention, your article states that San Diego College placed second in the undergraduate competition for radio and TV news. This award was won by San Jose State College. We do appreciate the convention [coverage]. The kids were delighted. — John Dunne, adviser, Sigma Delta Chi, San Jose State College chapter, San Jose, Calif. (As Professor Gordon B. Greb, also of San Jose State, reminded us: "Your linotype slip is showing.") Endorses radio suggestions Editor: Radio's true potential would be recognized more rapidly if the phi- losophies of Ralph Beaudin of wls Chicago (Broadcasting, Nov. 11) were more universal. Because no matter what the size of the market is, the way to make "local radio" is to make radio local. — Joe Reilly, wera Plain field, N. J. Searching for Ed Content Editor: During my years at wor New York and later as director of the Voice of America, one of my associates, Ed- ward J. Content, designed the acoustic values for our studio at wor and the Voice. Tele-Measurements Inc. is currently consulting with an eastern college in the equipment design for TV and radio and the acoustic plans for their audi- torium-studio. Ed Content is the one person whose knowledge of acoustics is needed at this time. I have been unable to locate him. Perhaps Broadcasting, with its world- wide distribution, could catch the eye of Ed Content and have him contact me. — /. R. Poppele, president, Tele- Measurements Inc., 45 West 45 th Street, New York. 22 (OPEN MIKE) BROADCASTING, December 2, 1963 NEW FIRST RUN Half-hour TV series about the exciting new world of jet airline security Stories that could never have been told before are brought to television with all the impact of the jet age. Stories of intrigue, excitement, danger and adventure... Nigel Patrick Bill Smith Margaret Rutherford George Coulouris Jeannie Carson Call now for details and screening dates. Sold to CTV Network in Canada, sponsored by General Motors New York • Chicago • Culver City BROADCASTING, December 2, 1963 23 Color It Wonderful NBC's peacock is soaring higher than ever. This season the television network will broadcast some 2,200 hours in color, a long way indeed from the 43-hour total we carried a decade ago. The advance was inevitable. The added dimension of color has a magnetic appeal for audiences, stations and advertisers. Pioneered by NBC, the industry expansion of color foreshadows the development of a basic new medium that will enlarge the scope and effectiveness of all television. This network's ground-breaking in color sprang from the same bold spirit that NBC demonstrates in other areas: In news, where NBC's acknowledged leadership is characterized by such unique undertakings as a three-hour special on civil rights. In entertainment, where — for example — NBC has given fresh emphasis to original drama and has been the first network to introduce a repertory theatre in a weekly series ("The Richard Boone Show"). V In experimentation with new program ideas, a lively policy that sparked such unorthodox offerings as the widely-acclaimed "That Was The Week That Was:" originated the concept of the "special." and launched such successful innovations as "Today." "Tonight" and "Sunday." In cultural programs such as the annual series of rperas in English, covering the whole range of classical opera and specially-commissioned works like "Labvrinth" and "Amahl and the Nisht , Visitors. In children's programming, where the weekly magic of "Exploring" and the excitement of such specials as "Quillow and the Giant" have given television new meaning for young viewers. These demonstrations of industry-wide leadership explain why one TV editor. EM. Clepper of the Sr. Paul Dispatch, recently described XBC as the network that constantly strives for "something that is not just as good as. or a little better than, but the verv best that can be had." THIS IS NBC MONDAY MEMO from BRYSON R. RANDOLPH, Aluminum Co. of America, Pittsburgh Clocks may be different, but people are the same Who says Chicago or Kansas City or Dallas or Milwaukee or Denver or Phoenix have really different social habits than their counterparts in the East or Far West? Is the businessman in Pittsburgh any different than one in the same situation in Houston? Our country is separated by imagi- nary lines into four time zones for good and logical reasons. These reasons do not admit of any perceptible difference in social habits in centers of similar populations. However, in spite of all of the tech- nical advances made in broadcasting in the last 10 years, our three major tele- vision networks evidently do not yet recognize this logic and continue to offer programs in the East and Midwest simultaneously. Generally the stations in the Mountain Time Zone take their network programs only one hour later than the Midwest, while the Pacific Coast goes back to the logical pattern of clock-time. The only real reason for this illogical division between the East and Midwest is a hang-over from the early days of live network radio and subsequently live network television. Then it was necessary for programs to be delivered simultaneously — it certainly isn't neces- sary today. The character of network programing changes as the hour grows later. An hour makes a big difference, especially in early evening time. Scheduling is determined by the program "minds" on the basis of the East and possibly the far West. By this standard, the popu- lation of the vast mid-continent is treated as a group apart. Programs that are not designed for the youngsters in the East are available to them if they cross a line. Of course, a few stations close by the lines of demarcation be- tween Eastern and Central time have seen the fallacy in this and do carry some programs on a clock-time basis. There is a good case of this in, for example, Chicago. CBS and NBC pro- gram their major network news shows at 5:30 p.m. ABC maintains this is "kid time" and is presently making a great point in bringing their news at 6:15 p.m., when, theoretically at least, Mommy and Daddy have access to the set. The tremendous area of the Pacific Time Zone has had no trouble in han- dling programs on a clock-time basis simply because by so doing it makes in- herent sense. Pre-recorded Programs ■ Today all programs on nighttime are pre-recorded on film or tape with a few exceptions such as The Ed Sullivan Show, What's My Line, To Tell The Truth, I've Got A Secret and The Jerry Lewis Show. In each of these cases, it would be a rela- tively simple and inexpensive matter to take these programs as they are received in Chicago and feed them back to the Central Time Zone one hour later, and to the Mountain Time Zone one hour later than that. For all of the pre-re- corded programs, all it necessitates is extra prints and the use of additional feeds. The values accruing to all concerned would be considerable if this clock-time scheduling of network programs were accomplished. It would simplify all promotion, pub- licity and merchandising problems for both advertisers and networks. It would give an advertiser who pays prime money for the choice 9-10 hour Eastern time, for example, the same relative value and the same type of audience in the Central and Mountain Time Zones. Clock-time would provide all individ- ual stations with a completely free peri- od at 6-7 p.m. for local live programing to all-family audiences as recommended by the FCC. However, there must be some cons as well as pros to this situation or else it would seem that the networks would have done it long ago. The situation really is that while stations would have an excellent hour of 6-7 p.m. local time available for local program sale, the Midwest stations would lose the 10-11 p.m. local time which most of them now have. How- ever, all stations in Eastern and Pacific Time Zones have flourished successfully without the local 10-11 p.m. period being available to them. There are some who say that the living habits in the Central Time Zone might be slightly different so that fami- lies prefer to have all prime evening programs ended by 10 p.m. so that they can retire early. However, there is no real evidence of this. The lower sets-m- use in the Midwest from 10-11 p.m. actually results from the fact that there are no network programs scheduled to entice higher sets-in-use for that period. On the Pacific Coast, the network pro- grams in the 10-11 p.m. period fare just as well as they do in the Eastern Time Zone. Two-station markets do not present a serious problem, simply because the station manager can still take his pick of the network shows he desires. Any disadvantage in this area is mostly imaginary because the two-station mar- kets do not follow any formula at pres- ent, and would not have to drastically change their pattern if the networks originated clock-time. To be sure, there would be some definite costs which would have to be passed along to the advertisers due to the necessity of taping or having addi- tional film prints of programs in order to maintain clock-time, but evaluated in the light of present program and time costs, these would certainly be minimal and would not be important to adver- tisers for the value that they would receive. In general, one cannot find real or substantial reasons for shying from clock-time programing. The first net- work to do it would have a distinct audience advantage until the others also shifted their programs, but isn't this simply taking fullest advantage of tech- nical advance and a public service in a very real sense? Those of us who believe in the im- portance of television want it to be used in the best possible ways. Proper timing is clearly one of those ways. Bryson R. Randolph, manager of radio and television at Aluminum Co. of America (Alcoa), Pittsburgh, has been an Alcoan for 27 years with various assignments in sales and production. In addition, Mr. Randolph has produced and directed ex- tensively for the stage, in radio and in the early days of television. Mr. Randolph has been manager of radio and TV since 1955, and has been responsible for such TV series as "The Alcoa Hour," "Alcoa The- ater" and "Alcoa Presents." 26 BROADCASTING, December 2, 1963 RPM to move Sound rule in Southern Connecticut: Buy Big WELL You get more Resolutions Per Minute. That's RPM Radio. Sales Action! National: H-R Representatives. Inc. Boston: Eckels & Co, 5000 WATTS THE SOUND OF NEW HAVEN 960 KC BROADCASTING. December 2. 1963 27 CG brings home the groceries in Indiana. If you want it to bag more customers for your food products, send your grocery list to ATS. John F. Dille, Jr.. President IN TV: WSJV-TV (28), South Bend-Elkhart; WKJG-TV (33), Ft. Wayne RADIO: WTRC-AM and FM, Elkhart; WKJG-AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaka Times (Morn.) 28 BROADCASTING, December 2, 1963 ■Ml BROAD CASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO December 2, 1963, Vol. 65, No. 23 A WAY TO FORECAST THE TV PAYOFF ■ New system fixes odds for advertising failure or success ■ The claim: Sales reaction from TV campaign is predictable ■ Case studies are presented to show the formula at work A system for devising a table of prob- ability to predict the success or failure of a television advertising campaign was made public last week by the Schwerin Research Corp.. New York, which de- veloped and is refining this long-sought crystal ball for advertising. The experiments by president Hor- ace S. Schwerin and his associates, ap- plied over the past four years to 53 multi - million - dollar TV campaigns, have isolated the persuasiveness of the commercials, rather than size of the TV budget alone, as the basic determi- nant of success or failure. The odds they have established for success in a campaign that combines both "superior" commercials and stepped-up television investments ap- pear to be unbeatable. The tests have aone much farther than that, to the point of identifying and measuring a new element, which Schwerin calls a product's "momen- tum." that appears to operate independ- ently of concurrent advertising forces and, it is said, in some cases may exert a greater immediate effect on sales than do even the advertising messages them- selves. The degree of "momentum" varies from one product to another and, pre- sumably, could have a basic influence on advertising planning. A product with low or negative momentum would need more intensive and effective support to overcome this inertia, while one with high momentum could take advantage of this intangible plus-force by devel- oping "superior" commercials and dra- matically increasing its outlays to pro- mote them. But Schwerin's work on the role of "momentum" — and on other, usually subsidiary influences on sales — is still in progress. Although some of these findings and their implications are known outside the Schwerin organiza- tion. Schwerin officials currently de- cline to discuss them. How It Works ■ The)" talked freely last week, however, about the basic sys- tem, how it was devised and tested, what it shows and what, in their opin- ion, it will mean. The essence of its meaning, they said, is that no amount of money, by itself, will assure a TV campaign's success, but that, if the commercials are "super- ior" to those for competing products, the odds not only favor success but also suggest that there may be no limit — in theory, at least — to the amount of Sales relationship of effectiveness . . . and of spending Inferior Campaigns Equal Campaigns Superior Campaigns Campaign Totals 2 7 io 19 Limited Change 7 6 3 16 io 7 1 18 Campaign Totals 19 20 14 53 Spent Less TV 5 Spent Approx, SameTV$ Spent MoreTV$ Campaign Totals 7 6 6 19 5 8 3 16 7 4 7 18 19 18 16 53 The nub of Schwerin Research Corp.'s findings on the relationship between television advertising and sales is summarized in these two charts. The one at left (Chart A) reflects what Schwerin calls a meaningful relationship between commercial effectiveness and sales. It also sug- gests the odds for predicting whether a campaign of a given quality will result in increased, unchanged or de- creased sales. For example, it shows that 10 out of 14 "superior" campaigns produced sales increases, while 10 out of 19 "inferior" ones resulted in sales declines. Other Schwerin findings indicate that with "superior" cam- paigns especially, the chances of success are even better if TV expenditures are increased. But budget alone, says Schwerin. is no guarantee of success, as indicated in the chart at right (Chart B), This, also based on actual re- sults, suggests that when commercial effectiveness is not considered, the chances of increasing sales are about as good with reduced TV spending as with a larger one, BROADCASTING, December 2, 1963 29 A WAY TO FORECAST THE TV PAYOFF continued money that can profitably be spent in promoting them. In other words, Schwerin's emerging law of probability for "superior" com- mercials would supersede the law of diminishing returns where those com- mercials are concerned. For the odds seem to indicate that the budget for a superior campaign might be increased far beyond normal practice without reaching the point where another dollar of TV expenditure would fail to pro- duce another dollar of sales. Although "superior" commercials tend to produce superior sales results, the study found, "equal" and "inferior" commercials more often than not pro- duce correspondingly lower results. These ratings of commercials are ob- tained by applying the Schwerin firm's standard commercial-evaluation tests to determine whether a given commercial motivates more, the same number or fewer people than do commercials for competitive products. In this context, "motivates" means to cause people to want the product. What It Proves ■ Mr. Schwerin sum- marized his conclusions this way: "Used effectively, television advertis- ing produces profitable additional sales at very low cost. Used ineffectively, it is both wasteful of the TV expenditure and weakens the brand's position in the market." His suggestions to advertisers and their agencies were that agencies rec- ommend several commercial ideas for each product, that commercials be pre- tested in inexpensive rough form, that testing be done well in advance of air date and that advertisers reject all com- mercials that test out as "inferior." Recognizing that all products cannot be promoted by commercials that are "superior" to those for all competing products, Mr. Schwerin recommended that advertisers and agencies try for "superior" commercials and settle for nothing less than "equal." The table of probability that emerged from the firm's initial study of the 53 campaigns will undoubtedly be refined when the effects of "momentum" — and perhaps other influences — are taken into account. The Odds ■ But company officials are confident that the "odds" that emerged from the original study, based only on the effectiveness of the com- mercials and changes in the size of the budgets behind them, will still be basic- ally correct in the more sophisticated predictability formulas they expect to offer later. Here are those current odds, as sug- gested by this phase of the study — and without regard to whether the cam- paigns involved increases or cutbacks in TV spending (for details, also see chart at left on page 29). ■ If the commercials are "superior" to the competition's — the chances are slightly better than seven out of ten that sales will go up, only about one out of ten that they'll go down, and about two out of ten that they'll at least hold steady. ■ If the commercials are "equal" to Horace Schwerin the competition's — the chances are about equal for gains, losses or holding steady in sales. ■ If the commercials are "inferior" to the competition's — then the chances are a little stronger than 50-50 that sales will go down, and only about one in ten that they'll go up. They're about four in ten that sales will hold steady. On the basis of this correlation — which represents what actually hap- pened in the 53 campaigns under study — Schwerin researchers computed what the statisticians call the "chi square analysis" of probability. It showed, they said, that the chances are 99 out of 100 that there is a significant relationship between the degree of commercial ef- fectiveness and changes in sales. For the purposes of this study, cam- paign sales results that came within 5% of those for the same period of the preceding year were said to reflect "lim- ited change" or, for simplicity, were called "unchanged" or "holding steady." Thus sales changes described as gains or losses reflect sales increases or de- creases of more than 5%. If TV cam- paign expenditures came within 10% of those for the comparable period of the year before, they were similarly de- scribed as showing "limited change" or as "unchanged" or "the same." The findings were even more over- whelming when "superior" commercials were backed by increased TV spending. This analysis showed: Of the 14 cam- paigns with "superior" commercials, five were supported by TV budget in- creases— and all five registered sales gains. Four others did not significantly change their TV budgets — and three of these held steady in their sales while the fourth reported a sales increase. Five others cut their TV budgets and one took a loss in sales while four, un- accountably, reported sales gains. Strange Momentum ■ It was in pur- suit of such unaccountable results as these — and even more unpredictable ones, as when an "inferior" campaign turned in impressive sales increases — that Mr. Schwerin and his associates isolated the "momentum" influence. Although Schwerin officials do not discuss "momentum" yet, this factor was described and its importance un- derlined by Henry Schachte, former ex- ecutive vice president of Lever Brothers and now a key executive of J. Walter Thompson Co., in an unpublicized speech last June. Mr. Schachte was then a consultant and Schwerin was one of his clients, but his stature in advertising and mar- keting— including past chairmanships of the Association of National Advertisers and The Advertising Research Founda- tion— over-rode the question of client bias that sometimes is raised when an employe is enthusiastic about his em- ployer's projects. Mr. Schachte's speech, made before the Grocery Manufacturers of Amer- ica and recently reprinted and distrib- uted by the Schwerin organization, dealt entirely with Schwerin's findings about the correlation of commercial effective- ness and sales results. It regarded these as a discovery of the first importance to advertisers and said that, although refinements remained to be done, the discoveries already made were "impor- tant and immediately usable." "A link between advertising and sales has been found," he said, "and to me the link looks like gold. The gold is not yet completely pure, but it is gold, not lead. And most importantly, the way to remove the impurities is known and the work is under way." In reviewing the 53 campaigns cov- ered in the study, Mr. Schachte said that "I find it a discouraging, almost a damning fact, that of the total of $82 million spent on [these] television cam- paigns, $33 million, or 40%, was spent on campaigns which qualitatively were inferior to competition — a fact that could have been known before a single cent was spent." Schachte Convinced ■ The Schwerin findings, he said, compelled him to eat crow in public for having said in 1959 that it would never be possible to pre- dict the sales results to be produced by advertising. Mr. Schachte's speech described "momentum" as the factor found to be 30 (LEAD STORY) BROADCASTING, December 2, 1963 LOOK WHO I IN! \/A O ED DETROIT Mort Crowley, that's who. And Gary Stevens and Bob Green, too. They join Robin Seymour, Jim Sanders and Bill Phillips. Now six of the coun- try's leading air personalities are in Detroit and on WKNR. Six key rea- sons why WKNR is the station that knows Detroit. P. S. When you are in Detroit, please listen to Mort Crowley, mornings 5 AM to 9 AM. He's very funny. THE STATION THAT KNOWS DETROIT KNORR BROADCASTING CORPORATION Mrs. Fred Knorr, President Walter Patterson, Executive Vice President & General Manager REPRESENTED NATIONALLY BY THE PAUL H. RAYMER COMPANY BROADCASTING, December 2, 1963 A WAY TO FORECAST THE TV PAYOFF continued responsible for "maverick" situations in which sales results were different from what the commercial-effectiveness prin- ciples would have predicted. "Momentum," he suggested, may be made up of many different elements, such as the appeal of an old and re- spected brand name or of an exciting new product. Other definitions have added such components as the general image of the product, sometimes the existence of a negative "momentum" among its competitors, and in general the accumulated effects of all previous advertising for the product. Mr. Schachte noted that a consumer's buying habits change more slowly than her preferences. Thus consumer pref- erence surveys often show one thing while actual sales, at that moment, show another. He defined the "momentum," then, as "this difference between the market share of any product and its share of consumer preference as meas- ured at the same time." The Gap To Fill ■ He implied that Schwerin had devised a way to evaluate the influence of "momentum" in statis- tical terms and factor it into the equa- tion with commercial effectiveness so as to produce a system that, "for all practical purposes," is "capable of ac- curate brand-sales-change prediction." "This discovery of the factor of a product's momentum has made a very basic and important contribution in the correlation of specific sales results to specific brand advertising," he asserted. "For when we add statistically the fac- tor of momentum to advertising effec- tiveness and advertising dollars, we get an extremely high and accurate expla- nation of total sales-change results. These factors in total, then, are the link between advertising and sales re- sults." He noted that the momentum factor may vary widely but said that "in the six product fields that have been com- pletely examined to date, momentum has proved to be the one most impor- tant factor in giving sales direction, with advertising [commercial] effectiveness a very close second, and both of them tremendously more influential than changes in levels of advertising expend- iture." If in the long run momentum does prove to outweigh commercial effec- tiveness, a big difference would seem to be that the elements of momentum are largely beyond the immediate con- trol of the advertiser, whereas the qual- ity and intensity of the advertising cam- paign are not. Money And Quality ■ In assessing the sales effects of TV budget changes in combination with commercial effec- tiveness, the Schwerin researchers found that changes in the TV outlay had less dependable effect when the commercials were less than "superior." The budget- change effects were even less predict- able when the commercials were "in- ferior" than when they were "equal." When the quality of the commercial was ignored altogether, the chances of achieving sales gains — or losses — ap- peared to be about as good with a re- duced TV budget as with an enlarged one. The "chi square analysis" put the likelihood of a significant relationship existing between TV expenditures and sales results at 50-50, or the equivalent of a flip of a coin (see chart at right on page 29). Looking at the effect of commercial quality in another way, Schwerin found that the 14 campaigns using "superior" commercials gained 14.7% in sales on a total TV expenditure of $23.9 mil- lion. The 19 "inferior" campaigns cost $32.9 million and were followed by sales losses of 4.2%. The 20 "equal" campaigns did a little better than main- tain sales, gaining 1.1% on TV outlays totaling $25.5 million. For the entire group of 53 cam- paigns, TV expenditures were $82.3 million and they showed overall a 2.8% gain in sales. These comparisons, with a further breakdown to show the average cost of each campaign in each group, are sum- marized in the following table (dollar figures are in millions; total TV ex- penditure figures do not add exactly because of rounding) : TV Average Average Expendi- Cost Per Sales ture Campaign Change "Superior" (14) $23,940 $1,710 +14.7% "Equal" (20) 25.499 1.275 + 1.1% "Inferior" (19) 32.913 1.732 - 4.2% Total $82,349 $1,544 + 2.8% Examining the campaigns in terms of shares of market — which may replace sales as the base for determining a cam- paign's success or failure in future ap- plications of the Schwerin system — the study compared each product's standing after the campaign with what it had been during the same length of time immediately before the campaign (rather than during the comparable period of the preceding year). In this analysis Schwerin found that 75% of the "superior" campaigns had increased their products' market shares, as against increases by 55% of the "equal" campaigns and 15.5% of those classified "inferior." Remembrance » As another part of their study the researchers examined the "recall" values of commercials — the extent to which a message communi- cates its main sales points so that a viewer will remember them. This anal- ysis, they said, indicated that recall is no more than a negligible factor, if that, in determining changes in sales. "High or low recall [of a commer- cial] provides no assurance of a cam- paign's success or failure," the report asserts. Schwerin officials emphasized that this conclusion does not challenge the usefulness of the recall research technique in general, but applies only to the question of commercial recall as a gauge of sales effectiveness. The concept and most of the original work on the correlation technique are credited by Mr. Schwerin to the late Benjamin C. Potter, senior vice presi- dent of the firm from 1960 until his death last May. Mr. Potter, formerly an executive with the A. C. Nielsen Co. and The Borden Co., not only origi- nated the idea but pushed its develop- ment in the face of predictions by out- side researchers that it would not work. Schwerin officials reported. The study was based on data collected over a period of 18 months in 1960-61. It was limited to advertising cam- Inferior campaigns are a A dollar-and-cents difference be- tween using and refusing to use "in- ferior" TV commercials (see story page 29) was pointed up by Schwerin Research Corp. officials last week in figures that they said were taken from actual case histories of two real-life TV advertisers. The two companies, identified as A and B, had TV budgets totaling within $100,000 of one another. Company A rejected only five commercials that were recommended costly luxury by its agencies, used 57 altogether — of which 17 tested out as inferior to the competition's in Schwerin's commercial-effectiveness evaluations. Company B rejected 19, used 46 al- together— of which only three tested out as "inferior." Company A spent $13.5 million in campaigns using the 17 "inferior" commercials, while company B spent $3.2 million promoting its three "inferior" messages, according to Schwerin authorities. 32 (LEAD STORY) BROADCASTING, December 2, 1963 WSB DEUVERS *NSI Mar-Apr 63; NCS 1961 •SRDS 1/62-1/63 MARKETS ONE: Each year, Metro Atlanta rolls up $277,805,000** in retail automotive sales. And WSB dominates with a 35.3% average tune-in share*. TWO: The 132 counties* covered by WSB roll up $620,480,000** annually in retail automotive sales. Buy the one that gives you two . . . WSB RADIO Georgia's 50,000 watt clear channel station NBC affiliate. Associated with WSOC-AM-FM-TV, Charlotte; WHIO-AM-FM-TV, Dayton; WIOD-AM-FM, Miami. BROADCASTING. December 2. 1963 33 paigns for established packaged goods with annual advertising budgets above $1 million, with television as the domi- nant medium (70% or more of the budget) and with Schwerin commercial- effectiveness evaluations available for examination. The cooperation of ad- vertisers in supplying TV and sales- results figures, as well as commercials, also was necessary. Blue-Chip List ■ Such leading TV users as Lever, Miles Laboratories and Warner-Lambert and their major com- petitors were among those whose cam- paigns were studied. The 21 products involved consisted of three light-duty liquid detergents, two other liquid detergents, three granular detergents, three hair tonics, three toilet soaps, four toothpastes, two headache remedies and one personal-care product. Most campaigns were built around a single commercial. Where more than one had been employed, the advertiser submitted to the Schwerin researchers the one he considered most "typical." He also arranged to get, for compara- tive purposes, the commercials that had been presented by his competitors dur- ing his campaign. If a competitor had used more than one commercial, the advertiser designated, as in his own case, the one he regarded as most typical. In each case the advertiser also indi- cated the sales lag, usually 30 or 60 days, that normally occurs with his product between the time a campaign starts and the time it begins to produce results. Then he supplied A. C. Nielsen Co. dollar or tonnage sales figures for his product and its competitors for a period corresponding to the length of his campaign — usually four to six months — but commencing at the end of the "lag" period. Campaigns heavily oriented to TV were chosen in order to minimize the sales influences that might be attribut- able to radio, print and other paid ad- vertising. These influences were ig- nored, along with others that are shown or assumed to have some bearing on sales, including special promotions, product quality, price, in-store sales- manship, etc. Actually, although a 70% commit- ment to TV was the minimum for in- clusion of a campaign in the study group, 43 of the 53 campaigns were 85% or more in TV. Six gave tele- vision 80 to 84% of their budgets, and four, 70 to 79%. The standard commercial-effectiveness evaluation test used by the Schwerin firm involves asking panels of con- sumers, before and after they're shown a commercial, which brand in that particular product group they would take if offered, say, $5 or $10 worth. The extent to which their answers change after they have seen the com- Advertising costs, sales for 53 campaigns T\/ AHworticinn 1 V ttUvci llblllg 26 LXpcllUI LUI c odlcS _2 _2 Lidlltpd Igll Changs Change 27 +3 _5 28 -2 +4 #1 +67 +24 29 -5 +30 2 +66 +34 30 —8 +7 3 +60 -4 31 —8 +6 4 +54 +26 32 —8 — 11 5 +48 -6 33 _9 + 1 6 +43 +8 34 _9 — 12 7 +37 -6 35 —11 + 11 8 +35 +34 36 —11 -1-4 9 +27 -8 37 —12 — 11 10 +26 -7 38 — 13 + 16 11 +24 -8 39 -15 +5 12 +26 -3 40 -15 +2 13 + 17 +20 41 —16 _ 1 14 +17 0 42 -18 + 15 15 +16 -13 43 —20 + 19 16 +13 -6 44 -20 -14 17 +5 +17 45 -26 -4 18 +7 + 18 45 -24 +6 19 +7 +11 47 -25 -18 20 +7 + 1 48 -21 0 21 +7 -3 49 -29 +20 22 +6 +3 50 -29 -8 23 +5 + 1 51 -35 -13 24 +4 -14 52 -40 -7 25 +3 +2 53 -41 -21 These figures from the 53 cam- paigns analyzed in the Schwerin study are cited as additional evidence that changes in the size of the advertising budget do not, by themselves, have a de- pendable bearing on changes in sales of the advertised product. Increased budgets sometimes are followed by sales declines, and sometimes it's the other way round. These figures formed the basis for the right-hand chart (Chart B) on page 29. But, Schwerin emphasizes, it's another and much more pre- dictable story when the effective- ness of the commercials is taken into account along with the spending, as indicated in the left-hand chart (Chart A) on page 29. mercial represents what Schwerin calls the "motivation" or sales effectiveness of the commercial. Survey on public's reaction to commercials Public opinion, while still favoring governmental regulation of television commercials, is more evenly divided than it was last spring, according to a survey conducted by Jack Boyle, writer of the nationally syndicated column, "What America Thinks." Mr. Boyle reported that 58% of the people surveyed favored some govern- ment restrictions on the total time and frequency of television commercials, compared to 64% who favored restric- tions several months ago when govern- ment hearings in Washington were being conducted on the subject. The latest survey shows that 39% now do not favor government controls, compared to only 30% last spring, and that 3% of those questioned in both surveys had no opinion. Recurring most often among the com- plaints listed by those surveyed was the objection to program interruptions for commercials, particularly during dra- matic programs. Mr. Boyle's compila- tions indicate that the public believes television commercials are becoming longer and more frequent. One critic of overcommercialization asserted he did not like the idea of gov- ernment regulation but thought it might be necessary because the "num- ber of commercials on TV is getting to the ridiculous stage." Many of those opposed to govern- ment intervention in commercial tele- vision feared that regulation might turn the advertisers away from TV to other media that isn't controlled, thus possi- bly paving the way for pay-TV. More Gillette to Maxon The Gillette Safety Razor Co. has assigned a new hair product to Maxon Inc., Detroit. Assignment of the prod- uct, slated for distribution early next year, gives Maxon representation of all products in the Gillette toiletries sales department: Foamy shaving cream, Sun Up after shave lotion and Right Guard Deodorant. Maxon also has been agency for Gillette blades and razors for the past 30 years. 34 (LEAD STORY) BROADCASTING, December 2, 1963 Check 1 rate card . sign 1 contract. . . get 1 invoice. . . and 1 affidavit . . . You've got 3 stations and 995,690* unduplicated ABC TV homes covered. It's as simple and efficient to deal with the Ga.- Tenn. Network as it is to buy a single station. And you reach America's tenth largest television market, spending over 6V2 billion** a year. Check your Blair salesman on it now. 3 1 *1963 ARB Coverage Study; 1962-63 TV Fact Book; September A 1962 Nielsen TV Set Ownership Estimates **Sales Management J 1963 Survey of Buying Power * Audience measurement data are estimates only . . . subject to defects and limitations of source material and methods. Neither I Blair Television nor its represented stations attest to the absolute accuracy of data provided. Ga.-lenn. Network wtvm waii wtvc 995690 REPRESENTED BY BLAIR TELEVISION, BTA DIVISION Columbus Atlanta Chattanooga unduplicated ABC horns covered BROADCASTING, December 2, 1963 SPECIAL REPORT A WORLD LISTENED AND WATCHED Radio-TV meets greatest challenge in wake of JFK tragedy; Dropping of regular programs to cost about $32 million The story of broadcasting's all-en- compassing coverage of the death of President John F. Kennedy and the tense ensuing events, unwavering for four days, was one of superlatives — the most people, the most hours, the biggest losses and the most raw emo- tion that broadcasting had ever known. When it was over it drew unqualified This figure, of course, does not include the undetermined number on the job at stations throughout the country. Perhaps an even more compelling statistic is the number of hours the networks were on the air with this story alone. The reported breakdown: NBC-TV, 71 hours, 36 minutes; NBC Radio, 68 hours, 1 1 minutes; CBS-TV, NBC News correspondents David Brinkley and Chet Huntley watch with absorbed interest the monitor carrying the pool coverage of President Kennedy's funeral. praise from the general public, public officials and even the TV-radio critics. The coverage was galvanized into action at approximately 1 :40 p.m. (EST) on Nov. 22 when the news was flashed from Dallas that there was a report that the President had been shot. Commercial programing on networks and stations was halted almost at once as the most massive and most con- centrated broadcasting coverage in his- tory got underway. It touched off what news directors called the "touch- iest" single assignment in their ex- perience. Bare statistics indicate dimensions of the story. In almost four days, the radio and television networks used the services of more than 2,100 employes, at one time or another, here and abroad, 36 55 hours; CBS Radio, 58 hours, 12 minutes; ABC-TV, 60 hours; ABC Radio, 80 hours; Mutual, 64 hours. The best available estimates last week placed the total cost of the four days to broadcasters, advertising agencies and station representatives at more than $32 million. An undeterminable amount of this was expected to be recouped through the use of "make-goods" for many of the national spot commercials that had to be cancelled (see page 61) and it was thought that to some extent some of the network pre-emption losses might be made up. The $32 million breakdown: ■ Pre-emption of TV network pro- graming and TV spot and local com- mercials— $18.8 million. ■ Pre-emption of radio network pro- graming and radio spot and local com- mercials— $6.8 million. ■ Expenditures by the television and radio networks, alone, in providing cov- erage— $3.1 million. ■ Commissions to advertising agen- cies and representatives — $3.3 million. Among the costs and losses that must be added to these figures are the un- ascertainable expenses of the many stations and station groups that set up special coverage facilities, particu- larly in Washington; augmented their existing news operations in Washing- ton and elsewhere, and expanded their local news department outlays to meet the demands of the occasion. If independent program producers find themselves with one less program to produce, per series, than they had expected to turn out, this too will im- pose additional "losses" that somebody will have to absorb. It was emphasized that official esti- mates of both probable pre-emption losses and out-of-pocket costs for cov- erage simply could not be computed so soon after the event — and probably would not be available for several weeks. In some cases the exact losses — as in national spot pre-emptions — may never be known. Pick A Number ■ Offhand estimates varied widely. Some network sources thought, for example, that their own organization's pre-emption losses alone might run to $8.5 million. The $32 million overall estimate anticipated that, in the final analysis, the network pre-emption losses prob- ably would total around $7 million, predominantly in TV. Estimates of TV and radio network coverage costs were generally lumped together at NBC, CBS and ABC. All told, they were expected to average more than $1 million per network, not counting Mutual's out-of-pocket ex- penses for which no ready estimate was available. Lawrence Webb, managing director of the Station Representatives Associa- tion, had this to say about efforts to reach agreements on the handling of pre-empted spot announcements — and about efforts to put a dollar-and-cents figure on the service broadcasting had rendered during the dark four days: "As nearly as can be determined, BROADCASTING, December 2, 1963 eral the nation was evidently paying close attention to their work. An A. C. Nielsen Co. report on per- cent of households viewing TV Monday, Nov. 25. in New York City, which is expected to reflect national viewing fig- ures for that day, indicates an estimated 93% of TV-equipped households saw the requiem mass and the following funeral procession to Arlington Nation- al Cemetery. According to the Nielsen report, the average New York family watched TV coverage of the events during the three and-a-half day period for 34 hours. With first news of the President's death, viewing jumped abruptly to 40% of the city's homes, twice its normal level. Further Nielsen data shows average tune-in between 9 a.m. and midnight to be 50% to 55% and 67% on Saturday, Sunday and Monday, respectively. The horse-drawn caisson bearing the casket of President John F. Kennedy moves toward the Arlington National everyone concerned — agencies, adver- tisers, broadcasters, station representa- tives— are cooperating in the effort to work out the problem as best they can on an individual basis. "Much of the loss of spot broadcast- ing commercial time will be made up. There will be, without any doubt, some losses in revenue, but in the face of what has happened, who cares to try to figure it out in dollars and cents?" Worldwide broadcast coverage of the events around President Kennedy's as- sassination was implemented by Radio Press International, which broadcast to its more than 130 global subscribers live reports and interviews with many of the principals involved. RPI was able to broadcast statements by the alleged assassin, Lee Harvey Oswald, as well as the sound of the shot that killed Oswald as he was being transferred from the Dallas police sta- tion. Featured were reaction statements from key European and Asian cities, including statements by Pope Paul VI and Cuban Premiere Fidel Castro. United Press International Newsfilm claimed it provided the first film for TV of President Kennedy's assassination when it sold sequences shot by Dallas amateur photographer Marie Much- more to wnew-tv New York, which showed it last Tuesday (Nov. 26). The 8mm film, which has been en- larged to 16mm, shows the President being hit by the bullets as Mrs. Ken- nedy and a Secret Service agent try to help him. UPI Newsfilm rushed addi- tional copies to its subscribers around the world. Cemetery as the world, through tele- vision, watches each step of its prog- ress along the way. Back To SOP ■ In resuming com- mercial programing on Nov. 26, the networks and most stations across the country had adjusted program schedules to reflect both the national news devel- opments over the long weekend as well as to avoid programs or program ap- proaches which could be considered to be in poor taste. While networks worked quickly to supply maximum coverage of events on the dav of President Kennedy's fun- ABC News "Perhaps the biggest problem we faced in covering the Kennedy tragedy and its aftermath, ironically enough, was to communicate rapidly enough to our newsmen in the field." This commentary was offered last week by Elmer Lower, president of ABC News, special events and public affairs, while summing up what he called "the toughest job I have ever had in 30 years in journalism." He stressed that his observation in no way detracted from the "superhuman efforts" of the entire ABC News team, but was in a poignant moment during the ceremonies inside St. Matthews Ca- thedral, Richard Cardinal Cushing stoops to kiss little Caroline Kennedy. BROADCASTING, December 2, 19S3 37 A WORLD LISTENED AND WATCHED continued a reflection of the complexities inherent in covering a volatile story of awesome dimensions. "With no opportunity to plan, and with news breaking so fast, we could not always get in touch with people who had to make decisions," Mr. Lower explained. "We couldn't always get news out to them in time that some digni- tary was about to arrive, or notify them in time to get one of our newsmen to certain locations." 500 Activated ■ An urgent message relayed to Mr. Lower while he was re- laxing in the pool of the New York Athletic Club that fateful Friday set in motion an undertaking that ultimately involved approximately 500 ABC em- ployes, largely from the news and en- gineering departments. In a matter of hours, arrangements by ABC-TV, three of which were from New York headquarters. One was ob- tained from wjz-tv Baltimore, a second from wttg(tv) Washington and the third was rented. Some affiliated sta- tions which provided remotes, particu- larly wfaa-tv Dallas, also used mobile units. Staff Deployment ■ Mr. Lower re- called that his first decisions involved redeployment of staff and equipment and five ABC newsmen were flown to Dallas and seven to Washington. One newsman got a job in a hurry: former CBS staffer Bill Downs, who has been writing novels the past few years, was scheduled to join ABC News next month, but Mr. Lower hired him on the eventful day. Mr. Downs met the plane bringing Secretary of State Dean Rusk at Andrews Air Force Base outside of President Johnson as first important speech he made his before a joint session of the House and Senate on Wednesday. The televised address brought enthusiastic applause from both sides of the aisle. were made to house key personnel from the news and engineering depart- ments in New York in three floors of a motel near the network's headquart- ers and in Washington in a hotel across the street from ABC News' building there. On Friday, Saturday and Sun- day evenings, Mr. Lower related, many staffers averaged only three to four hours sleep because of late-night plan- ning conferences. Washington became the scene of a "prodigious lash-up" of broadcast equip- ment. All told, ABC-TV utilized 40 live camera units in various locations, most of which were concentrated in the capital. Six mobile units were used Washington — and made his ABC debut. In all, almost 60 hours of news, special events public affairs and special memorial programing was placed on the TV network. ABC-TV remained on the air until 2 a.m. on Saturday (Nov. 23) and on subsequent days from 7 a.m. to 11 p.m. EST. ABC-TV Hollywood remained on the air three additional hours (because of the time differential) and carried video tape programs which had not been telecast earlier in the day in that part of the country. Correspondents who participated in ABC-TV's coverage included: In Washington — Howard K. Smith (he heard the tragic news on a Cairo-to- New York plane), Edward P. Morgan, Robert Clark, William H. Lawrence, John Scali, Richard Bate, John Rolfson, and Robert Fleming. Texas Crew " In Dallas: Paul Good, Bill Lord, Roger Sharp and the staff of wfaa-tv, including news director Bob Walker and reporter Jay Watson. (Mr. Lower's comment: "wfaa-am-tv did a magnificent job.") In New York: Ron Cochran, Bob Young, Don Goddard, Murphy Martin (who also covered the last day in Dal- las), Ed Silverman, Lisa Howard, Jules Bergman, Bill Beutel and Jim Burns. Others who reported included Dave Jayne in Hyannis, Mass.; Alex Dreier and Frank Reynolds in Chicago; Al Mann in Los Angeles; Hugh Hill at Johnson City, Tex.; John MacVane and Mai Goode at the United Nations; John Casserly, Rome; Lou Cioffi, Paris: Sam Jaffe, Moscow; Ray Falk, Tokyo; Bill Sheehan, London. James C. Hagerty, vice president in charge of corporate relations for American Broadcasting- Paramount Theatres, parent company of the network, appeared on various pro- grams, correlating the events with his experience as news secretary to Presi- dent Eisenhower. Working with Mr. Lower on super- vision of the ABC News coverage were Jesse Zousmer, director of television news; Robert J. Quinn, executive pro- ducer and John Madigan, director of basic news coverage. Radio Side ■ ABC Radio's coverage extended through 80 hours, encompass- ing on-the-spot news reports, special programs, memorial music, interviews and summaries. News coverage was under the direction of Tom O'Brien, national news director, who broke away from a meeting of regional affiliates to fly to Dallas when he was alerted to the crisis. Don Gardiner served as ABC Radio anchorman throughout the coverage and was assisted by Quincy Howe, Les Griffith, Charles Woods and Jim Har- riott. Its coverage included reports from nearly 100 correspondents and affiliated newsmen here and abroad. Specials in- cluded memorial services in each of the Catholic, Protestant and Jewish faiths; special services from Harvard Univer- sity; the voices of the Sistine Chapel Choir in Rome and "A Tribute to John F. Kennedy from the Arts," with Fred- eric March, Florence Eldredge, Charl- ton Heston, Marian Anderson and Isaac Stern. Coverage was made available to the Armed Forces Radio Service and to wrul New York, international short- wave station. By last Tuesday, Mr. Lower still looked tired but he confessed he had managed to complete his swim that 38 (SPECIAL REPORT) BROADCASTING, December 2, 1963 VOLUME 8- FILMS OF THE 50s NOW FOR TV FORTY-TWO OF THE FINEST FEATURE MOTION PICTURES FROM SEVEN ARTS VICTOR MATURE LEE MARVIN ALEXANDER SCOURBY RICHARD EGAN H SEVEN ARTS ASSOCIATED CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue YUkon 6-1717 CHICAGO: 4630 Estes. Lincolnwood. III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks. Calif. STate 8-8276 TORONTO. ONTARIO: 1 1 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND: 24 Berkeley Sq. Hyde Park 0671 Distributed outside of the United States and Canada Cable: SEVENLON London For list of TV stations programming Seven Arts' "Films of the 50 s" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. A WORLD LISTENED AND WATCHED continued It was four days of top-echelon con- ferences at ABC-TV by such as (l-r) Elmer Lower, president, ABC News; afternoon in the NYAC pool. In retro- spect, he felt there was at least one les- son to be learned from the strenuous undertaking. "We should develop a system of spotters, much as we have at football games," he ventured. "With so many dignitaries from the emerging nations likely to figure in momentous events, we should have people on call who can assist us with names of these people and with pertinent background." CBS News The news coverage was performed with "instant editorial judgment," the news heads of CBS recalled of the startling events that were set in motion with the first bulletin announcing that the President had been shot. Blair Clark, general manager and vice president, CBS News, was lunching with correspondent Charles Collingwood some blocks away from the Graybar building where CBS*s "news control" area is located. A phone call from his office summoned Mr. Clark who "col- lected Collingwood and we left without paying the check and 'loping' most of the way." Blair Clark listened to a transistor radio during the sprint. Ernest Leiser, assistant general man- ager for TV news at CBS, also was at lunch. He quickly made tracks for the Graybar building (420 Lexington Ave- nue) where he stationed himself at an office cubicle that is used for opera- tional purposes. "Never did we do so much program- ing for so intensive a period of time without enough people," Mr. I.eiser said in an interview last week. Leonard Goldenson, president, AB-PT, and Stephen Riddleberger, ABC News vice president and general manager. Force Of 660 ■ The CBS force to- taled 660 people — 310 "above-the-line" people made up of newsmen, producers, associate producers, editors, writers, film cameramen, etc. and 350 techni- cians and others in operations. The network estimated it was on the air more than 55 hours in covering the news events, starting on Nov. 22. Other CBS statistics: A total of 35 live camera units, 28 of them alone set up in Washington where CBS had pulled the monthly three-network pool assign- ment for November. Pickups were made in a total of 10 cities including such news-making centers as Dallas, Wash- ington, New York, and Boston. Before The Shots ■ How was CBS News set up just before the assassina- tion report? Mr. Leiser explained krld-tv. the CBS affiliate in Dallas- Fort Worth, had a remote unit at the trade mart in Dallas where the Ken- nedy motorcade was headed. Krld-tv planned to carry the President's speech there live. CBS-TV normally would have decided later whether or not it would use a section of the tape. Ironically, in the regular news briefing that day, CBS News executives had dis- cussed the possibility of a hostile dem- onstration at Dallas at the airport. A CBS correspondent and a cameraman were traveling with the Kennedy party. Once the news of the assassination broke, however, it was a matter of "covering instantly and with instant editorial judgment while considering the matter of instant taste," Mr. Clark ob- served. Krld-tv newsman Eddie Bark- er, after having talked to a doctor at the hospital, made the initial report that the President was dead. Walter Cronkite in New York continually re- ferred to this report but emphasized it was not official. Thus, CBS had a beat of several minutes that Mr. Kennedy had died of his wounds. Oswald Shooting ■ As an example of instant demands, Mr. Clark noted that the shooting of Lee Oswald occurred only minutes before the network cov- erage of the removal of President Ken- nedy's body to the U.S. Capitol Ro- tunda. Typical of the instantaneous switch- ing is this brief excerpt from the CBS News log: "12:10 — special report from New York with reports also from Wash- ington; 12:20 — switch from Roger Mudd in Washington to Harry Reason- er to New York for six seconds to call in Dallas (shooting of Oswald); 12:27 — switch to Reasoner in New York for recapitulation; 12:30 — back to Dallas for a description by Robert Huffaker, krld-tv newsman; 12:31 — switch to Reasoner for replay of video tape; 12:33 — switch back to Dallas for report of arrest of man who allegedly shot Os- wald; 12:42 — back to Reasoner who reported on the man who shot Oswald and a replay of video tape. 12:45 — re- capitulation of shooting from Dallas; 12:51 — to Washington for the scene as the caisson arrived to remove the Presi- dent's body to the Rotunda." Cronkite Anchor Man ■ For CBS-TV, Walter Cronkite was anchor man in New York, assisted by several news cor- respondents, Robert Trout, Charles Collingwood, Eric Sevareid and Harry Reasoner among them; Dan Rather was stationed in Dallas as was White House correspondent Robert Pierpoint (who later reported from Washington). Wash- ington on-the-air coverage also featured Roger Mudd, Marvin Kalb, George Herman, and Neil Strawser. CBS Radio logged 58 hours, 12 min- utes in its near four-day coverage. An estimated 80 newsmen were engaged — many of these people of course over- lapped in TV. Among contributing affiliates (aside from the key role of krld-tv) : knx Los Angeles, which supplied an interview by Ray Powell of a shipmate of the late President: wcau-tv Philadelphia, which produced a special program, and weei Boston for a statement of Richard Cardinal Cushing. Thomas Back ■ Lowell Thomas, vet- eran CBS newscaster in his first broad- cast since a recent illness, delivered a commentary on CBS Radio on Nov. 25. Among the special programs: "The Torch Has Been Passed," featuring a scholarly discussion on problems of government continuity, and on both radio and TV networks at CBS. Said Mr. Clark: "We had to start to look ahead as soon as possible, even on Friday (Nov. 22) to get in the import- 40 (SPECIAL REPORT) BROADCASTING, December 2, 1963 6 Only the sunshine covers South Florida better than WTVJ South Florida's Largest Daily Circulation WTVJ A WOMETCO ENTERPRISES, INC. Station Represented Nationallygpft- by Peters, Griffin, Woodward, Inc. A WORLD LISTENED AND WATCHED continued ance of the continuity in the American system of government." He emphasized the need for the networks to reassure the viewing populace, and by Saturday, the "Torch" program was emphasizing just that point. CBS's special reports and programs during the period totaled 14 and all of varying lengths. Decisions, it was noted, were made by Frank Stanton, CBS Inc. president; Richard S. Salant, president of CBS News (who was in Puerto Rico attending a network-affiliates board joint meeting on Nov. 22, and was delayed by bad weather, arriving in New York on Nov. 23); Mr. Clark and Mr. Leiser. Mr. Leiser was at the operations helm. Mr. Clark served as executive liaison with Mr. Stanton, James T. Aubrey Jr., CBS-TV president, and was joined by Mr. Salant on the latter's ar- rival in New York. Mutual Mutual reported it logged 64 hours and 15 minutes of broadcast time in re- porting the assassination story and granted permission to 100 nonaffiliated stations who requested the use of its programs. MBS stuck to the strict non- commercial pattern followed by the other networks during the four-day period. From 1:41 p.m. EST Friday when Mutual first flashed the news through conclusion of funeral ceremonies on Monday, Mutual had 48 newsmen and correspondents on the air from inter- national points stretching as far from Dallas as Saigon and Moscow. Anchor men for the network's cov- erage were Charles Warren in Wash- ington and Jack Allen in New York, while supervision of overall reports was managed by Stephen McCormick. Charles Ray, Mutual's engineering director in Washington coordinated technical facilities for the operation. NBC News Said Julian Goodman, vice president, NBC News, "after the first report that President Kennedy was shot, 'broadcast operations control' took the air and kept it." By Tuesday morning when commer- cial programing resumed, NBC-TV had totaled 71 hours 36 minutes in cover- age. In the near four-day period, NBC- TV was on the air continuously at one stretch for 41 hours and 18 minutes (Nov. 24, 8 a.m. EST until Nov. 26. 1:18 a.m. EST). NBC Radio carried 68 hours and 1 1 minutes. NBC News said it mobilized more than 400 newsmen and technicians, sending correspondents, camera crews and other personnel to Dallas, Wash- CBS News's Blair Clark ington, Boston and Hyannis Port as the story developed. In covering President Kennedy's fu- neral Nov. 25, NBC-TV used 44 cam- eras in more than 65 locations. Of these, 23 were used for pool coverage and 21 by NBC itself. Scores of news- men, cameramen and engineers were sent to Washington from New York and other points. At Lunch ■ At the time of the assas- sination, Mr. Goodman was at lunch at the executive dining room on the sixth floor of the RCA building that houses NBC. He rushed to the floor directly below where the NBC "instant news central" studio is located. The news staff at that point was busily assembling incoming reports and putting them on the air. NBC immediately chartered a 707 Pan American jetliner in New York for a flight to Dallas. On it were corres- pondent Edwin Newman and about 35 people — technicians and cameramen — and also equipment, Mr. Goodman re- lated. Upon news that the President's body was being flown from Dallas to Wash- ington, the jetliner and its cargo were diverted while in flight and sent directly to Washington. By Friday night, Mr. Goodman re- called, remotes already were set up at Andrews Field, the White House, at the U. S. Capitol, all in Washington; two locations in Dallas; a remote in New York, another in Hyannis Port and later a remote unit was established at the Dulles airport (Washington). Thorough Job ■ "NBC management urged that a thorough news job be ac- complished as we have had in the past," Mr. Goodman said. "From then on, it was by reflex and extra effort by the entire news operation. "The news handling was bigger than anything necessary in the past," Mr. Goodman declared. In handling the news coordination, Mr. Goodman worked under the su- pervision of William R. McAndrew, executive vice president in charge of NBC News. Mr. McAndrew, also lunching when news of the shooting was reported, joined the control center al- most immediately. Frank McGee, Bill Ryan, Chet Hunt- ley, David Brinkley and Merrill Mueller were the hard core around whom the NBC News team operated. The most vivid TV experiences in Mr. Goodman's memory: the shooting of Lee Oswald in Dallas (caught live by NBC-TV) and the watching of the faces in the crowd filing by the President's casket lying in state in the rotunda of the United States Capitol— NBC-TV cameras, as a measure of respect, were trained on the scene all night, Sunday, with no narration and with appropriate music. Affiliate Helps ■ Wbap-tv Fort Worth-Dallas, an NBC affiliate, played a key role. A mobile unit already was covering the motorcade when the assas- sination took place, wbap-tv's Charles Murphy supplied first on-scene-reports. NBC's correspondent Robert MacNeil and cameraman David Weigman, who had accompanied the presidential party from Washington, provided film and voice reports. To augment the Dallas complement, NBC correspondent Tom Pettit and producer Fred Rheinstein were ordered to Dallas from regular posts in Los Angeles. It was Mr. Pettit who made TV history at the scene of the shooting of Oswald (see story, page 46). Other NBC key correspondents: Sander Vanocur, Ray Scherer, Elie Abel, Robert Goralski, Martin Agronsky, Nancy Dickerson, Herbert Kaplow. Peter Hackes, Bryson Rash, Richard Harkness, Robert Abernathy and Russ Ward. Chet Hagen, Reuven Frank and Craig Fisher served as producers, alternating three production teams each day. Wil- liam H. Trevarthen, NBC's vice presi- dent, operations and engineering, said a total of 33 mobile units, containing from one to six cameras each, was brought into operation to cover the story. These included four built in Washing- ton by transforming station wagons and Text continued on page 46 42 (SPECIAL REPORT) BROADCASTING, December 2, 1963 WWDG salutes Washington's finest On July 4, 1848, in an elaborate ceremony, the cornerstone of the Washington Monument was laid. Four days later, the Washington Gas Light Company was granted its charter by Congress. Today, company president Donald S. Bittinger directs activities that would have seemed incredible in the days when gas lights were a familiar sight on Washington's streets. About a half million area families and business establishments rely on gas for a multiplicity of such services as cooking, clothes drying, water heating, house heating— even central air conditioning. WWDC thanks Washington Gas Light Company and its agency, Kal, Ehrlich & Merrick, for having placed an important part of its radio schedule with us. A public utility must put service for people first— _ BLAIR and WWDC is "the station that keeps people in mind." ^r" GROUP Represented nationally by Blair Radio MEMBER Photograph by Schonbrunn WWDC RADIO WASHINGTON, D.C. On Sept. 26, 1961, political and TV history were made at WBBM-TV Chi- cago. There, in the first of four Great Debates, Senator John F. Kennedy (D-Mass.) and Vice President Richard M. Nixon (R) met in face-to-face pub- lic debate separated only by modera- tor-newsman Howard K. Smith. A narrow victory in election The inauguration THE DIMENSION JFK ADDED TO TELEVISION If medium and man were ever meant for each other, television and John F. Kennedy provided the classic case. President Kennedy"s political birth came along when commercial television was moving out of the romper stage into long pants. And like Franklin Del- ano Roosevelt's all-encompassing use of then-new radio more than two decades before, John Kennedy utilized television to project his image and views before the American public. From the Great Debates where America first saw this young man to the TV close-up of a U. S. President telling the American people we were about to blockade Cuba and might go even fur- ther, he took radio and television oft the second team and made them peers of the older print media. Electronic journalism and its news- men grew in stature by leaps and bounds: There was the exclusive TV show A Conversation with the Presi- dent— the type of interview that had previously been accorded only to print reporters. The medium needed no further assur- ance of its place in society than the President's exclusive interviews with CBS*s Walter Cronkite and NBC's Chet Huntley and David Brinkley for the ex- panded news shows of the respective networks. Like an expert mechanic who learns what makes things work, President Ken- nedy knew what made the media tick. The live presidential news conference, which some news- paper people had considered 'goofy' and 'hazardous,' be- came a reality on Jan. 25, 1961. President Kennedy moved 44 (SPECIAL REPORT) from the crowded cubbyhole President Eisenhower had used for delayed broadcast conferences into the spacious State Department Auditorium, and took the world along. BROADCASTING, December 2, 1963 To the National Association of Broadcasters 1961 conven- Vice President Lyndon B. Johnson and Mrs. Shepard. At tion Mr. Kennedy brought the first U. S. space traveler. right, the President in December 1962 was interviewed by Commander Alan B. Shepard (far left shaking hands with (l-r) George Herman. CBS; Sander Vanocur. NBC. and NAB President Leroy Collins); also present were then- William L. Lawrence, ABC, in one hour program. On the steps of St. Matthew's Cathedral, the late Presi- dent received a final salute from his three-year-old son John Jr., standing by Mrs. Kennedy and daughter Caroline. BROADCASTING. December 2, 1953 45 A WORLD LISTENED AND WATCHED continued As it was in all radio and TV news- Ralph Paskman, assignment manager, rooms, it was four days of quick deci- who is passing out assignments to sion by members of the CBS-TV News Jeff Gralnick, reporter (with back to staff, (l-r) Robert Wussler, producer; camera), and Don Webster, reporter. passenger cars into emergency TV stu- ington from Philadelphia, Norfolk and dram dios. Mobile units were moved to Wash- Pittsburgh and units also were ordered to York Oswald shooting a first in television history For the first time in the history of television, a real-life homicide was carried nationally on live TV when millions of NBC-TV viewers saw the Nov. 24 fatal shooting in Dallas of the man accused of assassinating President John F. Kennedy two days earlier. Less than a minute after the shoot- ing occurred, CBS-TV telecast the episode on tape, which was made as the homicide took place. Network executives in New York viewed the tape and officially directed that it be placed on network immediately. The setting for the live NBC-TV coverage of the shooting of Lee Harvey Oswald, the accused assassin who died a short time later, was this: Oswald, flanked by detectives, stepped onto a garage ramp in the basement of the Dallas city jail and Jack Ruby, the man in the gray hat (foreground) has just shot Lee Har- vey Oswald (r) as much of the world watched through live TV. was taken toward an armored truck that was to take him to the county jail. Suddenly, out of the lower right corner of the TV screen, came the back of a man. A shot rang out and Oswald gasped as he started to fall, clutching his side. Unbelievable ■ NBC News corre- spondent Tom Pettit, at the scene, exclaimed in disbelief: "He's been shot! He's been shot! Lee Oswald has been shot!" The TV screen showed shock on the faces of police officers as they swarmed over the back of the assail- ant. Jack Ruby, a Dallas night club operator. The coverage showed Ruby hustled away by policemen and Oswald being sped to the Parkland Hospital in Dallas, the same hospital to which President Kennedy had been taken. A moment later Oswald sinks, dy- ing, to the floor. Dallas detectives struggle with Ruby as newsmen and others watch. Boston and Hyannis Port. Twenty-two tape recorders were used in the four-day coverage. NBC scheduled more than, a half- dozen special reports and programs dur- ing its coverage period. Among the highlights was a 19-minute tribute pre- pared by the British cast of the BBC- TV's That Was the Week That Was. It was shown on Sunday night and NBC received more than 1,000 telephone calls from viewers praising the program. Later it was repeated. As did CBS and ABC, NBC telecast especially per- formed music concerts. Robert Northshield, general manager. NBC News, was in the supervising team as were Rex Goad, director of NBC News; Malcolm R. Johnson, NBC News manager; Donald Meaney, director of NBC News programs, among others. When the shooting of Oswald oc- curred Sunday, Mr. Goodman recalled, NBC was about to shift to a religious tribute. At that point Mr. Rheinstein's >atic call came to NBC in New : "give me the air quick!" CBS-TV's coverage of the sudden shooting, relayed a minute after the episode, was reported by Robert Huffaker, staff newsman of krld-tv Dallas, the network affiliate. Mr. Huffaker cried: "He's been shot! Oswald's been shot!" ABC-TV did not have live cam- eras at the scene, having moved them to the Dallas county jail in prepara- tion for Oswald's planned arrival there. But ABC newsman Jack Lord reported the news flash of the Os- wald shooting. The episode also was recorded by film cameras and was telecast subsequently on the network. Japan's Killing ■ Broadcasters were certain the episode marked the first time in 15 years of global television that a homicide was telecast as it happened. It was recalled that in October 1960 Inejiro Asanuma, a Japanese political leader, was knifed on a public stage in Tokyo. Tape recordings of this incident were played back on Japanese TV stations 10 minutes later. The capturing by TV of the Os- wald homicide was one indication of the extensive, though quick, prepara- tions by the networks for coverage of the disaster. Networks had made arrangements for quick switching to Dallas, as well as other focal points of the developing story, and were able to pick up the homicide episode once they had been alerted that Os- wald was being ushered out to the garage ramp. 46 (SPECIAL REPORT) BROADCASTING. December 2, 1963 What Station Men are saying about THE ^"TRAVELING WAVE" ANTENNA 'We the dec/ TV. - ^ l,r>g \A/=, 0J°Perat-Z*^Anten sayS: the to oPerPS°Per' Under th"na f°r — -^^^^ tonsburg -iip sparta WltC c extremely .^tal|ation. P"» the WLOS-TV is e^ntenna ,n^apr0mise and „ Sing Wa^j: met every P oU the , ,. Travellif eiectnca' " ed in~.-ed"ces nZ_ °n iess *er 1 Favorite Antenna of High-Band Stations! CH 7 CH 8 CH 9 CH 10 CH 11 CH 12 CH 13 CJAY KGHL KLRN KROC CHCH KCND CKC'O KCMT KSWS KTSM KXTV KCBD KEYC KMSO KOAM WKBT WAFB WCBB KGIN KFVS KOVR WNAC WMTW WWTV WIS WBAL KNMT KSOO WPBN WOOD WLBN WLWA KTVH WGAN WTRF WQAD WPTT KVAR WIBW WXYZ WXGA WEAT WJZ WMEB WLOS WPRO WOKR If you want more facts about this VHF High-Band Antenna, your RCA Broadcast Representative can help you. Or write RCA Broadcast and Television Equipment. Building 15-5. Camden. New Jersey. The Most Trusted Name in Television 1 OUR RESPECTS to Lyndon Barnes Johnson On July 9, 1948 Broadcasting pub- lished a Respects sketch on a candidate for the United States Senate — Lyndon Baines Johnson. After having served as congressman for Texas' Tenth Dis- trict for 11 years, the young Texan (then 39) was campaigning for the Senate via radio and helicopter at the time the sketch was written. His wife, even then, was owner of ktbc Austin. In the belief that many readers would be interested in reading more about the early life of the man who has just be- come the President of the United States the 1948 sketch is reprinted here in full. If charm alone could win a Senate seat, Lyndon Johnson's election is as- sured. But it so happens he has other and more practical attributes to offer that august body on Capitol Hill. Elected to Congress at the age of 28, Mr. Johnson has represented Texas's Tenth District for 1 1 years. He was firmly entrenched among the Demo- cratic liberals of the Roosevelt era, and has since kept his progressive ideas, modified occasionally by divergences that mark him as more of an independ- ent thinker than as a down-the-line party man. In addition, he is a "broadcaster-in- law," his wife, Claudia (Lady Bird), owning ktbc Austin, CBS outlet. Mr. Johnson is campaigning with an atomic age technique — via radio and helicopter. He announced his candi- dacy for the Senate May 22 over a Texas-wide broadcast from Austin; he has covered Texas personally from the Panhandle to the Rio Grande in his helicopter, the "Johnson City Wind- mill." Although owner of a radio station by marriage, Mr. Johnson, friends say, has been scrupulously careful never to use ktbc for a political broadcast without paying for the time and offering equal time for opposing views. He makes two radio speeches weekly over the Texas State Network, and 10 or 12 a day with the helicopter's aid. The "Johnson City Windmill" con- siders no group too small or too large for a prospective audience. Many a Texas farmer and his farm hands have been wide-eyed, when suddenly a heli- copter has lowered over their heads and hovered there while Lyndon Johnson personally delivers his message over the PA system. If he wished to go no further than past accomplishments he could con- ceivably say to his constituents merely, "Let's take a look at the record." After working his way through South- west Texas State Teachers College at San Marcos as anything from janitor to secretary, he taught school for a few years and then at 23 became secretary to Congressman Kleberg in Washington. In 1935 he was appointed state adminis- trator of the National Youth Adminis- tration in Texas. Two years later he was elected to the 75th Congress from a field of ten candidates at a special election held to fill the vacancy caused by the death of Texas Representative James P. Buchanan. He has been re- elected consistently to Congress since that time. At present he is a member of the Armed Services Committee and the Joint Committee on Atomic Energy. The day after Pearl Harber Lyndon Johnson asked for leave from Congress to volunteer for combat duty with the Navy. Personally decorated by General MacArthur, he was awarded the Silver Star for gallantry in action over Lae and Salamaua in the South Pacific. He was discharged with the rank of lieuten- ant-commander. A "look at the record" shows Lyndon Johnson plugging for preparedness as far back as 1937. Today he has led the fight for the 70 group Air Force. He recommends a strong Army and Navy Too fast During the coverage of the as- sassination of President Kennedy. CBS Radio accidentally scooped German Chancellor Ludwig Er- hard on his statement to the Ger- man people. CBS News correspondent Dan- iel Schorr got a tape of the chan- cellor's speech before it was broad- cast in Germany and fed it to CBS News in New York, which immediately aired it in the U.S. The Armed Forces Radio Net- work picked up the transmission and fed it simultaneously back to its overseas stations — thus enab- ling Germans to hear Mr. Er- hard's remarks over an American station before they could hear it on their own. and quarantining aggressors before they go too far. "Always," he has repeatedly said, "we must stand up to war-makers and say, 'This far and no farther.' " At the same time he recommends that we "combat the propaganda of Moscow with such weapons as the 'Voice of America.' Already Moscow is trying frantically to jam these broad- casts," he said in a recent radio talk. "They don't want the 'Voice of Ameri- ca' to be heard. That is reason enough for me to continue it — stronger and louder than ever." Largely through Mr. Johnson's ef- forts, more than 20,000 homes have complete electrical service now in the cooperatives in his tenth district, bring- ing radios as well as lights and electrical appliances to the hitherto unserved region. He has voted for the Marshall Plan, the extension of reciprocal trade agree- ments, and is responsible for numerous flood control measures, the extension and improvement of roads and slum clearance throughout his district, among other measures. He stands divided on labor to the extent that, while strongly pro-labor in many instances he was also pro-Taft-Hartley Bill — "because I be- lieve John L. Lewis is the most danger- ous man in America today. When John L. Lewis or James Petrillo, or any other man thinks he is bigger than all the people, its high time for the long arm of government to reach out for that man." One of his most active campaign managers,* besides his wife, is John Connally, president and general man- ager of kvet Austin, a station in com- petition with ktbc. Mr. Connally is one of the ten veterans Mr. Johnson be- friended when their station began opera- tion, and is a former assistant of Mr. Johnson's in Washington. The family "brand" seems to be LB. He, of course, is Lyndon B., his wife, whom he married in 1934, is "Lady Bird," and their two little girls are Lynda Bird, 4, and Lucy Baines, 1. Although Mr. Johnson recently un- derwent an operation at the Mayo Clinic, he has worn out three assistants in his short campaign. His stamina no doubt dates back through generations of Texas forebears, his grandfather having been one of the founders of Johnson City, Tex., where Lyndon Johnson was born on Aug. 27, 1908. Grandfather Johnson along with broadcasters throughout the country would surely agree heartily with the sentiment often expressed by the Con- gressman that "Government must be a strong ally and not a foe of free enter- prise. Free enterprise must be unhamp- ered by needless red-tape. . . ." *Now Governor John Connally of Texas. 48 (SPECIAL REPORT) BROADCASTING, December 2, 1963 in ASHEBORO COVERAGE THAT SELLS! In Asheboro, North Carolina, WFMY-TV per- sonality Cordelia Kelly watches two workers deftly thread electrical cords into a blanket being made at the largest automatic blanket plant in the world. Other Asheboro industries accent "coverage", too, producing well-known brands of wearing apparel that include men's underwear, women's lingerie and ties from one of the major ready- tied tie companies in the nation. Energetic Asheboro is typical of the communities in 51 Piedmont North Carolina and Virginia counties which, for 14 years, have looked to Channel 2 for CBS and local in- terest television programs. For 10 of these years, Cordelia Kelly's "What's Cooking Today?" program has served homemakers in this area. WFMY-TV's coverage wears well. too. Represented nationally by Harrington, Righter & Parsons, Inc. V SOUTH | CAROLINA .NORTH — CAROLINA > \ r — X WFMY-TV GREENSBORO, NORTH CAROLINA Now In Our 15th Year Of Service SERVING THE LARGEST METROPOLITAN TV MARKET IN THE CAROLINAS BROADCASTING. December 2. 1963 Comments on coverage: 'Well done' PRAISE FROM WHITE HOUSE, CONGRESS, MAN IN THE STREET Exceptionally well done, broadcast- ers! That has been the nationwide reac- tion— from the White House down to the man in the street — of radio and television's intensive coverage of the Nov. 22 assassination of President Ken- nedy in Dallas and the subsequent de- velopments the next three days. The halls of Congress have never rung with such praise for the often maligned broadcasting industry. Among the adjectives used in describing the industry's massive effort to keep the people informed the minute history was made were sensitive, competent, magnificent, beautiful, superb, remark- able, excellent, unselfish, dignified and intelligent. Joining in the commendations were broadcasting's most outspoken critics in Congress. Other critics were reminded to consider the industry's "impressive contribution to help democracy endure its most tragic experience . . ." before radio and TV are denounced again. White House News Secretary Pierre Salinger expressed "appreciation on the part of Mrs. Kennedy, the [Kennedy] family and those who served with Presi- dent Kennedy to the press, radio and television for the very dignified manner in which the death of President Ken- nedy and the events that followed were handled." Mr. Salinger said the Ken- nedy family is very grateful and that news media "in this very terrible hour in the history of our country . . . rose to great heights in handling the news of the President's death. I am sure Pres- ident Johnson agrees with this feeling." Mr. Salinger was to report these sentiments directly to stations in the nationwide emergency warning network during the regular monthly closed cir- cuit broadcast today (Monday) to the network. Special Dispensation ■ Representative Oren Harris (D-Ark.), chairman of the House Commerce Committee, received special House permission "to attempt to put into words the debt of gratitude which this nation owes to the broadcast- ing industry . . . for the magnificent way in which the members of that industry have permitted the American people to participate in their homes in the tragic events of the last few days." Representative Harris was the only congressmen permitted to address the House last Wednesday (Nov. 27) fol- lowing President Johnson's speech to a joint session of Congress. "I certainly feel that the performance of the industry during the last few days in the minds of American people tends to offset much of the criticism which has been levied against the industry," he said. This achievement is all the more remarkable because it demon- strates the capacity for voluntary in- dustry cooperation "in serving the American people at times when such service is most needed," Representative Harris said. The immediate decision of broad- casters to cancel all commercial shows and advertising is a clear demonstration that the industry can live up to the highest standards of public service, he said. "Never before has there been such a documentation of history in the mak- ing for the American public. . . . We can say truthfully today that we Ameri- LBJ's first week on TV Lyndon B. Johnson, President of the United States since Nov. 22, appeared on TV and radio to talk to the people of the United States four times in the first seven days of his administration. His appearances: Saturday, Nov. 23, pronouncement of a 30- day period of mourning for the assassinated President Kennedy; Tuesday, Nov. 26, announcing his intention of continuing the Alli- ance for Progress program for Latin America; Wednesday, Nov. 27, address to the joint session of Congress, and Thursday, Nov. 28, Thanksgiving Day message to the American people. Throughout the weekend of rites for President Kennedy, the new President was seen as he par- ticipated in the ceremonies. cans have felt fused together as one people largely because of the outstand- ing contribution made by the broadcast- ing industry." Senatorial Duty ■ Senator Warren Magnuson (D-Wash.), chairman of the Senate Commerce Committee, took the floor after the funeral to say "well done, networks and broadcasters." The re- markable coverage "during this period of shock, bewilderment and confusion attests to the skill and maturity of elec- tronic journalism," he said. "I would be remiss in my responsibility if I did not take this opportunity to commend the broadcasters and specifically the major networks for their magnificent, outstanding service to the American public." Senator Magnuson pointed out that the banning of regular programing and commercials by the networks and prac- tically all stations cost the industry mil- lions of dollars. "Much has been spoken and written about the public service re- sponsibility of the broadcasters and net- works but I must state for the record that the excellent performance of re- cent days brings to them the highest commendations that I can make." Representative Claude Pepper (D- Fla.) proposed a formal congressional resolution expressing "the deep thanks of the Congress and the nation" to ra- dio and television for their coverage (see page 52). Praise also came from the FCC. "Americans are deeply indebted to the industry for its comprehensive, dignified coverage of the tragic and solemn events surrounding the death of President Ken- nedy," FCC Chairman E. William Henry stated on behalf of his fellow commissioners. At the first bulletin that President Kennedy had been shot, "vir- tually all citizens turned to their radio and television sets and the broadcasters responded by keeping the nation fully and continuously informed of the un- folding historic events," he said. "In this hour of tragedy, broadcast- ing achieved greatness," the FCC chair- man continued. "In meeting this tre- mendous challenge, the industry earned the heartfelt gratitude of people every- where. . . ." "Broadcasting grew up. It is the turning point for television. Broadcast- ers have made their finest contribution." These were the words of Newton N. Minow, former FCC chairman, who returned to Washington last week for the funeral of slain President John F. Kennedy. The man who coined the "vast waste- land" phrase that has survived for near- ly three years, said Thursday that when events surrounding the calamitous days following the assassination in Dallas are sorted out and the history is written "television coverage will emerge as the chronicle." The American public and the world felt a sense of participation, he said. NAB Feels Pride ■ LeRoy Collins, president of the National Association of Broadcasters, said that "every per- son in broadcasting should feel a warm sense of pride in being associated with this great group of free Americans who responded with such immediacy, com- petence and skill, and with such con- summate devotion to a high sense of 50 (SPECIAL REPORT) BROADCASTING, December 2, 1963 I responsibility." In a letter to all U. S. stations, Gov- ernor Collins said that every licensee, all networks and "countless thousands of persons . . . deserve the highest com- mendation for their overall and indi- vidual efforts in reporting to the Ameri- can people and to the world the story of our nation in the agony of its trial after the assassination of President Kennedy. The torture; the sacrifice; the failures; the triumph of duty and dignity over frustration — all were reported with a completeness and realism which be- fitted the American people and their traditions of honor and duty." Last Wednesday, the NAB sent a full- page newspaper advertisement to all its members containing quotations of praise from government officials. The ad pointed out the comments "reflect the feeling contained in the thousands of messages broadcasters have received by mail, by phone, by wire and in per- Mr. Salinger Mr. Minow Senator Proxmire Representative Harris in respectful and restrained detail the events following this tragedy," he said. "This was television's finest perform- ance— electronic journalism at its best and public service programing in the true meaning of the phrase." Senator Pastore also took note of the tremen- dous cost to the industry of its coverage and said the network's faced a "difficult task respectfully and skillfully executed despite the moments of disbelief and confusion on Nov. 22. ... I salute the broadcasters — radio and television — ■ and offer them the highest commenda- tion for this public service." House Communications Subcommit- tee Chairman Walter Rogers (D-Tex.) said broadcasters "performed admir- ably" in meeting their public service responsibilities following the horror and shock of the assassination of President Kennedy. "The challenge to inform the American people was met with dis- patch, thoroughness and good taste. . . . Chairman Henry As he thanked radio-TV Wednesday the commentary and continuously ex- pressed dedication to this country's strength and solidity in its hour of terrible grief was superb. This marvel of the 20th century — television — dis- played what an amazing contribution it can make to instilling in Americans a sense of this great country and what it stands for." Senator Albert Gore (D-Tenn.) ex- pressed "deep appreciation for the sen- sitive and magnificent coverage" of the industry. "I do this, first, out of deep gratitude, and second, because hereto- fore I have been a critic of the pro- graming and commercialism of tele- vision and radio," he said. "The action of the industry in the last few days has been one which I admire and appreciate very deeply." Stop and Study ■ Those who have been quick to criticize and denounce broadcasting "would do well to study the magnificent manner in which this Senator Magnuson Senator Pastore Governor Collins Representative Rogers sonal conversations." John Couric, NAB director of public relations, suggested to members that they use the suggested ad in any way they chose. They were urged to insert local comments along with those from national leaders. Significant Demonstration ■ The sig- nificance of television to American life "was most meaningfully demonstrated . . . following the tragic death of our President, John F. Kennedy," Senator John Pastore (D-R. I.), chairman of the Senate Communications Subcom- mittee of the Commerce Committee, told his Senate colleagues. Through TV, millions of American homes "were brought together as one to see and hear In this time of national tragedy, the men and women of broadcast journal- ism can be proud of the service they rendered their fellow Americans." Representative Rogers was in the Dallas motorcade, just a few cars be- hind the President's, when the assassin's bullets were fired. Critics Won Over ■ Senator William Proxmire (D-Wis.), often an outspoken critic of television, was one of the first to praise the industry last week. "Not only was the coverage dignified and in immaculate taste, it was remarkably competent and frequently it soared with imaginative, if tragic, beauty," he told the Senate. "The intelligence and sensitivity of industry discharged its responsibilities over the most grim weekend in the annals of our nation," Representative Roman Pucinski (D-Ill.), told his House colleagues. "Before we again attack TV and radio as a 'wasteland,' let us ponder its impressive contribution to help democracy." Even though it cost the industry mil- lions of dollars, both radio and TV gave the public such a "graphic description of those incredible 75 hours that we Americans today can take pride in possessing a new dimension in under- standing history," Representative Pucin- ski said. To a great extent, it was tele- vision which helped prevent all sorts of bizarre consequences through its BROADCASTING, December 2, 1963 51 dignified, compassionate reporting of the President's death, he said. This helped "America retain its composure and its sense of balance." Representative Kenneth Roberts (D- Ala.) said the industry's valuable serv- ice to the public "is of great significance at this time particularly since the FCC has recently proposed strict limitations on commercial time which I believe to be contrary to the intent of Congress. We have been very vividly shown the value of the broadcasting media dur- ing the past sorrowful days," he said. "This has been accomplished through the desire of the media to provide a public service at considerable operating expense — not to mention the loss of revenues from prohibiting commercials. ... I urge all members of this body [House] to remember the commendable way in which this great media con- ducted itself during the events of the past few days. . . ." when the House votes on a bill prohibiting the FCC from limiting commercial time. (The Communications Subcommittee has fav- orably reported the measure, cospon- sored by Representatives Roberts and Rogers, to the full committee [Broad- casting, Nov. 25]). Representative William Moorhead (D-Pa.) said the "people of the United States — nay the world — owe a great debt of gratitude to the communica- tions media for their complete and sensitive handling of the events follow- ing the assassination of President Ken- nedy. ... It required the deepest un- derstanding of our form of government to display ... for all the people of the world the wonderous majesty and sta- bility with which the transfer of power takes place under our Constitution.' ' "I wish as my first act following this sad weekend to pay tribute to the broadcasting industry of America for its comprehensive and sensitive cover- age of this most tragic event of our country," Representative B. F. Sisk CD- Calif.), told the House. "Criticism of this industry is all too frequent and commendations are rare but commen- dations are certainly in order for bring- ing the story of the tragic death and burial of our beloved President to the people of America and to the world. Their presentation of this story proved to the world that they have matured. Almost without exception, every aspect of their coverage was in the best of taste." RADIO-TV RESOLUTION Rep. Pepper proposes formal notice of media's role Representative Claude Pepper (D- Fla.) proposed a formal congressional resolution last week to express the "deep thanks of the Congress" for broadcasting's unprecedented coverage of the events surrounding the assassina- tion of President Kennedy. Representative Pepper said the "de- votion of these media . . . was a great patriotic service" that promoted na- tional unity and fellowship. The text of his resolution follows: "Whereas, the television and radio networks and the affiliated stations and hundreds of independent stations throughout the countrv from the time of the first bulletin announcing the death of the late President John F. Ken- nedy through the day of the late Presi- dent's funeral devoted their broadcasts exclusively and continuously to the death and burial of President Kennedy and the succession of President Johnson and subjects relevant and appropriate thereto; and "Whereas this devotion of these media to keeping the people intimately informed of these momentous events was a great patriotic service in that it brought the people of the nation into a unity and fellowship in lament for the late President and unity of support for the new President; and "Whereas this devotion on the part of these media to the subect so close to the heart of the nation deserves the commendation of the Congress and the- country; now therefore "Be it resolved by the House of Rep- resentatives (the Senate concurring) that the deep thanks of the Congress and the nation are extended to the na- tional television and radio networks and the affiliated stations and hundreds of independent stations throughout the na- tion cooperating for the great and gen- erous patriotic service they rendered to the nation and to its unity in a time of a trying ordeal by devoting their broadcasts exclusively and continuously from the time of notice of the death of the late President John F. Kennedy until the end of the day of the late President's funeral to matters pertaining to the death of the late President and the succession of President Lyndon B. Johnson." Broadcasting stocks little affected An analysis of the performance of major broadcasting stocks following the news of President Kennedy's assassina- tion on Nov. 22 shows an immediate downward trend on that day arrested by closed trading. However these stocks rebounded with the rest of the market on reopening of the exchanges Tuesday, many of them climbing to levels exceeding the highs they registered before news of the as- sassination was flashed. This was on a day when the Dow-Jones industrial average was making the biggest one- day gain in its history — 32.03 — and volume reached its highest level in 18 months. A security analyst from a leading Wall Street brokerage firm noted last week that a comparison of the dips these stocks took was a meaningless exercise since trading on individual stocks was halted by market specialists at varying times before the official clos- ing of the New York Exchange at 2.07 p.m. Friday, one hour and 23 minutes ahead of its normal 3:30 closing time. Final readjustments in broadcasting stocks in the wake of the disruptive weekend were not expected for a period of about 10 days when a clearer picture of ad revenue losses would be available. Below is a table showing opening and closing prices of major TV-radio stocks on the day of the assassination and their closing prices Tuesday Nov. 26. Open & close Close Nov 22 Nov. 26 American Broadcasting- Paramount Theaters 30% 28 31 V* CBS 73% 73V4 76 1/4 Capital Cities Broadcasting 18% 17V4 19V2 Metromedia 32 32 33 RCA 90V2 85 S33,'* Storer Broadcasting 39% 39V* 391/2 Taft Broadcasting 251. '2 25V* 24% Reeves Broadcasting 2% 2% 3 Rollins 15>2 15 15% LBJ phones Kaltenborn A biography and commentary on President Lyndon B. Johnson, presented last Monday (Nov. 25, 9-10:30 p.m.) by NBC News brought quick presi- dential re- sponse. Immediately following the news special, LBJ Report No. J, Presi- dent Johnson phoned H. V. Kaltenborn, com- mentator on the program, to ac- knowledge his appreciation for remarks made by the veteran newsman. Mr. Kaltenborn had referred to the new President as "the type of man we like to see come through in an emergency," and added the country is "most for- tunate to have a strong man fol- low a strong man." The com- ments were taped earlier at wptv (tv) West Palm Beach, Fla. The newsman said the Presi- dent "invited me to call on him when I come to Washington. . . ." Mr. Kaltenborn 52 (SPECIAL REPORT) BROADCASTING, December 2, 1963 Who put the star on the door? Only the public can make a star. Similarly, it's the viewing audience that makes or breaks a television station. But you can't wait around for the public to tell you what to do. You have to go to them and find out what they'd like to see. But that's just half of it. You also have to apply healthy amounts of your own initiative. Somewhere in the com- bination of asking and telling is the key to success. For instance, no- body told us to broadcast in color. But right now over 40% of our total schedule is color, because we know it adds another dimension to television entertainment. Conversely, we found out what the public wanted in the wayof news, sports, and public affairs programs, then we came up with the shows. They've won both local and national awards. And our success has been paralleled by our advertisers' success. Why not make a bid for stardom with your product on WFGA-TV? Jacksonville's FULL COLOR Station WFGA-TV IN FLORIDA REPRESENTED NATIONALLY BY PETERS, GRIFFIN, WOODWARD, INC. WTftt WL05-TV RADIO-TV'S DEPORTMENT Unobtrusive coverage of final rites underscores broadcasting's dignity, maturity in covering news The voices of the network were silent. The voices that were heard were Richard Cardinal Cushing as he cele- brated a low Pontifical Mass and the Reverend Leonard Hurley who trans- lated the Latin ceremony for the mil- lions in North America and Europe who listened and saw it live. The scene was the funeral of Presi- dent John F. Kennedy in Washington's cavernous St. Matthew's Cathedral. In a four-day period of superlatives for radio and television, the coverage at St. Matthew's and Arlington National Cemetery stands out. From technicians dressed in morning clothes to camera stands draped in black and concealed microphones, the elec- tronic media brought the funeral to the world without detracting from the solemnity of the service. The word "unobtrusive" became over- to the far right of the altar. Directly opposite it is the choir loft. From this camera came the few shots of the Kennedy family in the front pews, and of the 27 heads of state and other dig- nitaries who filled the cathedral. The fourth camera was placed at the door and was used for the long shots of the church and altar. At the request of the White House no tight shots of the family were taken either at the cathedral or cemetery. "Taste" was the all-encompassing term. Subdued ■ Only two lights were added to the cathedral's regular lighting sys- tem. The TV picture, while not of studio quality, was a good one. The microphones were placed on the altar behind the altar rail, out of sight, but permitting a clear pick up. From an anteroom to the right of the altar, Reverend Hurley watched the mass and TV's cameras recorded the historic moment when the greatest parade of worked, yet it was the only one that could tell the story. The March ■ As the funeral proces- sion moved through Washington streets ABC-TV pool cameras showed the scene from every conceivable vantage point. In the cathedral the four CBS-TV pool cameras had been placed to be as inconspicuous as possible. In the niche of a six-foot square pillar on the left aisle two-thirds of the way to the altar, a camera was placed. In the niche of the right aisle pillar the news- reel and film crew stand was placed. A second camera was located in a corner next to a confessional. A third camera was located in a small balcony 54 (SPECIAL REPORT) world dignitaries sorrowfully filed into Washington's St. Matthew's Cathedral. broadcast the description. Next to him was the communications center for the Secret Service, separated only by a cur- tain to muffle any possible telephone bell. Due to security measures imposed by the Secret Service, each man in the crew had to be escorted into the cath- edral by J. Leonard Reinsch, White House coordinator for the church and cemetery coverage. Mr. Reinsch, who is executive director of the Cox Sta- tions and was executive director of the Democratic National Convention, had the necessary clearance. In The Distance ■ Across the Poto- mac River at Arlington National Ceme- tery the words "taste" and "unobtrusive" again took on added importance. Seven NBC-TV cameras fed the pool from about 250 feet from the burial site. The cameras ringed the area. The only one designed to shoot a close picture had an 80-inch Japanese tele- photo lens which the network had in- tended to use for the first time at the 1964 political conventions. The lens was used for the critical head-on shooting of Cardinal Cushing as he delivered the graveside prayers. Responsible for these special tele- casts of the first televised burial of an American president were Norman Gor- ki (CBS-TV New York), producer and Paul Liebler (wtop-tv Washington), director at the cathedral and Charles O. Jones (NBC-TV, Washington), pro- ducer-director at Arlington. Mr. Jones had handled the coverage of the funer- als of Secretary of State John Foster Dulles and Speaker of the House Sam Rayburn. For ABC, it was John Lynch, pro- ducer, and Bill Linden, director. Network feeds picked up by hundreds of indies While the full tally is yet to be made, early reports showed that virtually all unaffiliated television stations and hun- dreds of independent radio stations picked up free of charge the various network feeds of the four-day coverage of President Kennedy's assassination and related developments. NBC reported that it serviced some 60 TV stations (including Canada) and nearly 300 radio stations. CBS radio sup- plied its service also to 31 stations and CBS-TV to wor-tv, wpix(tv) and wndt-tv New York, kpho-tv Phoenix, Ariz., kplr-tv St. Louis. ABC-TV fed wnew-tv New York, wttg(tv) Wash- ington, kttv(tv) Los Angeles and wgn- tv Chicago. The number of radio sta- tions fed by ABC Radio was not re- ported. Mutual said more than 100 ra- dio stations picked up its service. RFE beamed story behind Iron Curtain Radio Free Europe, like many broad- casting services in the West, abandoned scheduled programing to present full coverage of the event that shattered a Dallas afternoon. RFE quickly broadcast the news in East European languages and canceled all programs to provide complete cov- erage to its Iron Curtain audience. Its central newsroom reported that in the first 12 hours of coverage it had processed almost 85,000 words, the out- put of a normal 24-hour day. RFE said its coverage was distin- guished "by the detailed information from the Iron Curtain picked up by RFE monitors and on teletypes of Com- munist news services beamed abroad." BROADCASTING, December 2, 1963 Actor's Actor You never know what Richard Boone will do next One week he may dominate ""The Richard Boone Show" in a forceful, heroic role. The next, he may appear as a heavy. What you do know is that Boone and the NBC programs bearing: his name will be exciting and provocative and different, every Tuesday night all season long. This is not the only reason that "The Richard Boone Show" is among the most admired, most discussed, most thoughtfully viewed new programs of the season. It offers television's Look to NBC for ike best combination first-iull-season repertory company— a closely knit group of skilled and dedicated actors playing a rich variety of parts. It hews to a firm policy of choosing scripts solely on the basis of their dramatic values. And it reflects the fiercely held integrity of Boone, himself. While networks do not always agree with their critics, NBC can't help liking what aNew York Herald Tribune reviewer has writ- ten about this program. He praised it for "solid writing," "expert direction" and "consum- mate acting." We could hardly ask for more. of ne-K-s, in formation and entertainment. TELEVISION'S LARGEST AUDIENCE Satellite transmissions carry funeral line to 23 nations Television's massive national cover- age of last week's events was matched by the speed and completeness of its live and filmed TV reports to countries around the world. Portions of the live telecast of the Kennedy funeral rites on Monday were broadcast live to 23 countries (with a combined population of more than 600 million), the largest number ever to be assembled for a live program. The pro- gram by NBC was via Relay, the U. S. communications satellite. Eurovision countries participating were Belgium, Holland, Portugal, Spain, Great Britain, Ireland, Monaco, Aus- tria, Finland, Norway, Denmark, Italy, Sweden, France, Yugoslavia, West Ger- many and Switzerland. Algeria carried the rites from Spain. Intervision countries were Russia, Hungary, Czechoslovakia, Poland, Bul- garia, Romania and East Germany. Yugoslavia and East Germany taped the program for later broadcast; the others put it on the air immediately. Europeans saw the funeral cortege, with its group of mourners walking be- hind the caisson, from the White House to St. Matthew's Cathedral. Later in the day, viewers in Japan saw live 15 minutes of the graveside ceremonies from Arlington National Cemetery. Even later in the day, Japan also was fed a roundup of the funeral procession, which it taped for later telecast since it was then 4 a.m. in Tokyo. Both transmissions also went via Relay. Films Flown By Jet ■ ABC, CBS, NBC and UPI Newsfilm sent countless hours of film covering all aspects of the presidential assassination via jet trans- ports to countries on all continents, with occassional live reports sent by Relay to Japan and Europe and by special cable hookup to Mexico and Canada. ABC's Worldvision network supplied news summaries to stations in 21 coun- tries, representing each continent, and including several one-hour kinescopes to the Russian television service. ABC International President Donald W. Coyle summed up international reac- tion to the efforts of American news services as one of "universal apprecia- tion." ABC joined with NBC in providing live coverage to Japan via Relay. ABC's version featured the voice of Japan's Mainichi Broadcasting Co.'s Jiro Maeda from New York over the picture that was beamed to Relay from the West Coast. Live network feed by ABC also was sent to Mexico City and Toronto. All the networks provided end-of-day sum- maries, as well as documentaries on President Kennedy and President John- son that were snapped up by foreign stations. Monday's funeral procession in general received full treatment. 13 Hours Of Film » CBS Films re- ported that it supplied 30 TV stations in 25 countries with more than 1 3 hours of film coverage, a record for any four- day period. CBS Films shipped nine segments of film in the four days, from two minutes on the shooting of alleged assassin Lee Harvey Oswald to five hours on the funeral and burial of President Kennedy. CBS Films said it had more than 150 people on both the East and West Coasts involved in round-the-clock op- erations to get processed films on their way as soon as possible. At one point it held a London-bound plane for an hour at New York's Idlewild airport so that films of the arrival at Washington of President Johnson and the casket containing President Kennedy's body would reach Europe in time for airing on Saturday. NBC International supplied live, taped and film highlights to 14 coun- So good to be home with . . . 1-1-3 Good company always— music lively and lovely . . . bright, frequent newscasts— on radio 1-1-3 Detroit's good music station . . W-CAR 50,000 watts 1130 KC One of a series in Detroit newspapers and The Adcrafter Representation : AM Radio Sales 56 (SPECIAL REPORT) BROADCASTING, December 2, 1963 Hold it! Within four weeks 8 out of 10 TV homes in Washington are members of WTTG's family through its Major Coverage Plan.** WTTG TELEVISION gg&A It clicks! METROPOLITAN BROADCASTING TELEVISION, A DIVISION OF METROMEDIA, INC., REPRESENTED BY METRO TV SALI tries as well as providing facilities to reporters from eight European nations who broadcast special live reports via Relay to their native countries. Live coverage was sent to Mexico's Telesistema Mexicana network through a special hookup with NBC's affiliate wbap Fort Worth-Dallas. Live and taped reports were sent to both the CBC and CTV networks in Canada. On Wednesday, NBC used Relay to send President Johnson's speech before Congress on tape to 14 Western Euro- pean countries. The transmission began minutes after President Johnson had finished speaking. UPI Newsfilm supplied coverage to 44 foreign countries as well as servicing 100 independent U. S. television sta- tions and ABC. How Voice covered the big news story The Voice of America, radio arm of the U. S. Information Agency, had a two-fold job in covering the events connected with the assassination of President Kennedy. First, a spokesman said last week, the Voice sought to report the news. Secondly, it tried to assure listeners that although the President was dead, "the Presidency continued."' Programs stressed the continuity of government and depicted President Johnson as a man in whom the world could have confidence. The Voice broadcast its first bulletin in Hungarian and Estonian at 1:51 p.m. EST. But by 2 p.m. Friday it had scratched all scheduled programing in the 36 languages that it broadcasts and began feeding news, reaction and ap- propriate music. By 2:10 the Voice had cancelled all its English language programing, nor- mally prepared for specific regions of the world, and replaced it with a live broadcast beamed worldwide in Eng- lish on a 22i/2-hour daily schedule through 1:30 p.m. Wednesday. A Voice correspondent working from a studio in Bogota fed 138 of Colom- bia's 150 radio stations by monitoring the Voice's English broadcast and si- multaneously translating into Spanish for seven consecutive hours. About 4:30 p.m. Friday the Voice's African division office in Washington received a phone call from Dudley Baker, k30j2 Bethesda, Md., who said he was in contact with el2ee in Mon- rovia, who had Jim Alley, a Voice en- gineer at its Liberia station, on the line. Mr. Alley wanted (and got) informa- tion on anticipated frequency and an- tenna changes. "This unofficial com- munications link enabled the Liberia station to prepare for special programs GATES 12 and 16-Inch Turntables are designed for continuous 24-hour commercial service. No programming is load too great for rugged professionals. Here are some good reasons why: ■ J Built-in strobe disk. ■ Exclusive "hub-drive" effectively isolates motor vibration from turntable surface for lower noise, less rumble ■ Silent illuminated mercury switch. ■ Chrysler oilite bearings at all major friction points. Fingertip speed shift has monoball self-aligning bearings— silent smooth, trouble-free. ■ Three speeds-78, 45, 33 y3. ■ Chassis floats on foam rubber, isolating floor and desk vibrations. ■ Low speed synchro- nous motor (600 RPM) reduces motor noise. ■ Heavy aluminum castings used for base plate. Platter is precision machined and balanced ■ Request ADV 72A for the full Gates turntable story SHIPMENT FROM STOCK CB-77, 12" turntable chassis with motor--$230 CB-500, 16" turntable chassis with motor— $250 GATES A Subsidiary of Harris-lntertype Corporation QUINCY, ILLINOIS I HARRIS NTERTYPE CORPORATION Offices in: Houston, New York, Los Angeles, Washington, D.C. In Canada: Canadian Marconi Company, Montreal . Export Sales: Rocke International Corporation, New York City 58 (SPECIAL REPORT) before commercial facilities, already choked with traffic, could reach Mon- rovia," the Voice said. Wrul New York, a commercial shortwave station, offered its transmit- ters. The offer was appreciated, the Voice said, but there was no transmit- ter shortage in the U. S. Wrul pro- ceeded to request and obtain FCC clear- ance to stay on the air throughout the night, which it did on its five transmit- ters. Ruby trial may be live on radio-TV The first man to commit murder on live national television may have equal- ly immediate news coverage of his trial. Judge Joe Brown of Criminal District Court No. 3 of Texas said last week that live radio-TV coverage might be per- mitted for the trial of Jack Ruby, who is charged with the murder of the ac- cused assassin of President Kennedy, Lee Harvey Oswald. Judge Brown said he may have a hole cut in the wall of the courtroom to allow space for the TV cameras, but the number of the cameras will be lim- ited. A pool arrangement probably will be set up. The grand jury that indicted Ruby set Dec. 9 as a trial date, but Judge Brown noted that continuances will likely delay proceedings until January. Television coverage is allowed in Texas at the discretion of the judge. To pro- tect Ruby from the same fate as Oswald, special safety precautions will be taken. Ruby's defense lawyer, Tom Howard, said last Friday (Nov. 29) that he favors live broadcast coverage. Trans-Pacific cable used for first time Radio Press International reports that it provided free emergency news serv- ice during the Dallas tragedy period to more than 30 radio stations in Aus- tralia's Major Network via sections of the new Commonwealth Pacific cable. The cable is scheduled for official op- ening today (Dec. 2) (Closed Circuit, Nov. 25). In areas where the 13,000- mile cable could not be used, micro- wave and short-wave units were put in- to operation for the special transmis- sions. The opening of the cable, called by RPI "the world's longest broadcast line" was to be highlighted by inaugural statements from world leaders includ- ing: Britain's Queen Elizabeth and Prime Minister Sir Alec Douglas Home (both speaking from London); U. S. Secretary of State Dean Rusk (speaking from Washington): Canadian Prime Minister Lester Pearson (from Ottawa); Australian Prime Minister Sir Robert BROADCASTING, December 2, 1963 If you would like to buy radio and^or television announcements in Des Moines on participating programs hosted by personalities who have been at a station long enough to strongly establish themselves who have exposure on both radio and TV so they're far better known than air people at any other stations who serve their audiences by giving important information on community >|C 3>|c service projects who are recognized by these same audiences as real j|c >|c friendly, pleasant people with families that they'd welcome as neighbors and who know the professional way to do polite and persuasive selling for you***** buy KRNT RADIO and KRNT-TV, Channel 8. We have 2 Twenty Year Club air people. On KRNT Radio — 7 who have been with us 15 of our 28 years. On KRNT-TV — 8 who have been here since we went on the air 8 years ago. You need such stability to build audience loyalty to the stations, personalities and to the products they represent. Inter-media Motivation Factor. Whereas most operations keep Radio and Television separated, ours embrace each other. In our opinion, both media and personalities and sponsors are far better off for it. ■)(•■)(" "X" All our personalities read the cards and letters about church chili suppers and women's club rummage sales and teen-age car washes and men's charity shows and a thousand other small-but-so-important efforts by friends in our community. These folks know we will help them publicize it. We're kind and gentle people in this phase of our operation. t£ Central Surveys, 1962. "Which radio and/or television personalities would you like to have as next door neighbors?" KRNT personalities were an overwhelming choice. ■X" ^ Both KRNT Radio and KRNT-TV do more local business than any other station in the market. By far the greatest number of these advertisements are done "live" by our personalities. They have the experience — the "know-how" to make folks "go-now" and buy now. KRNT and KRNT-TV DES MOINES An Operation of Cowles Magazines and Broadcasting, Inc. BROADCASTING, December 2, 1963 Represented by The Katz Agency, Inc. 59 Popeye invites all you swabs in the business to enjoy his beautiful 35th birthday The week of January 13-19, 1964 is "Popeye's Birthday Week." It marks the 35th anniversary of the world debut of Popeye. And we're going to celebrate big. The stations listed nearby, all of whom play the Popeye TV cartoons, are going to throw swinging parties right on their Popeye shows during Birthday Week. And they'll be running special promotion on this extra special event for a week in advance. We're providing the goodies. On these Popeye TV parties, the programs' emcees will introduce the brand new "Popeye's Birthday Song," dedi- cated to children everywhere who are going to celebrate their own birthdays in the coming year. If you advertise a product "dedicated to children every- where," the Popeye TV birthday parties give you an especially wonderful setting in which to tell about it. Just contact the swinging stations listed nearby. Go Popeye! Happy Birthday, everybody! King Featur iicate, 235 East 45th Street N. Y. 17, N. Y. • Tel. MU 2-5600 ■r thday shes re: till further Int with •eye'i «hday • motion ... t us. , Features Syndicate East 45th Street 1 17. N. Y. 'MU 2-5600 ALBANY, N. Y./W-TEN Old Skipper Show 4:00 p.m. ALBUQUERQUE, N. M./KOAT-TV Uncle Roy's Morning Cartoons 8:00-8:30 a.m. ALTOONA, PA./WFBG Popeye & Big John 4:30-5:00 p.m. BAKERSFIELD, CALIF./KLYD-TV Deputy Howie and Popeye 8:00-9:00 a.m. Popeye Theater 5:00-5:30 p.m. BILLINGS. MONT./KULR-TV Herb's Happy Show 4:30-5:30 p.m. BINGHAMTON, N. Y./WNBF-TV Popeye and The Admiral 5:00-5:30 p.m. BIRMINGHAM, ALA./WAPI-TV The Popeye Show 4:00-5:00 p.m. BOISE, IDAHO/KBOI-TV Mr. Bill's Theater 3:30-5:15 p.m. BOSTON, MASS./WBZ-TV Clubhouse Four 4:30-5:00 p.m. BRISTOL, VA./WCYB-TV Looney Tunes Club 5:00-5:30 p.m. CEDAR RAPIDS, IOWA/KCRG-TV The Sheriff Steve Show 4:30-5:55 p.m. CHARLOTTE, N. C./WSOC-TV Clown Carnival 4:30-5:30 p.m. CHICAGO, ILL./WBBM-TV Breakfast House 7:30-8:00 a.m. CINCINNATI, OHIO/WCPO-TV The Comedy Hour 5:00-5:45 p.m. CLARKSBURG, W. VA./WBOY-TV The Uncle Pete Show 4:30 p.m. COLORADO SPRINGS, COLO./KKTV Blinky 4:05-5:00 p.m. CORPUS CHRISTI, TEXAS/KZTV Big Ten Cartoons 4:30-5:00 p.m. DENVER. COLO./KBTV Popeye Theater 4:00-4:30 p.m. DETROIT, MICH./CKLW-TV Popeye & Pals 4:30-6:30 p.m. DULUTH, MINN./WDSM-TV Bozo & His Pals 3:45-4:30 p.m. EUGENE, ORE./KVAL-TV The Cap'n Shipwreck Show 4:30-5:30 p.m. FRESNO, CALIF./KFRE-TV Flippo Jr. and Popeye 4:00 p.m. GRAND RAPIDS, MICH. /WOOD-TV Popeye Theatre 4:00-4:30 p.m. GREENVILLE, N. C./WNCT-TV Bozo The Clown 5:00-5:30 p.m. NORFOLK, VA./WVEC-TV Barker Bill Show 8:30-9:00 a.m. HONOLULU, HAWAII/KHVH-TV Captain Honolulu 4:30-6:00 p.m. HUNTINGTON, W. VA./WSAZ-TV Mr. Cartoon Show (M-F) 5:00-6:00 p.m. Popeye and His Pals (Sat.) 8:30-9:30 a.m. INDIANAPOLIS, IND./WTTV Popeye and Janie 5:30-6:30 p.m. JACKSONVILLE, FLA./WFGA-TV Popeye's Pals 8:30 a.m. Popeye's Pals 4:00-4:30 p.m. JEFFERSON CITY, MO./KRCG -TV Showtime 4:30-5:45 p.m. JOPLIN, MO./KODE-TV The Bar-12 Ranger Show 4:00-5:00 p.m. LOS ANGELES, CALIF. /KTLA Popeye Pier 5 Club 4:45-5:30 p.m. LUBBOCK, TEXAS/KLBK-TV Popeye and Gus Show 4:30-5:00 p.m. MEMPHIS, TENN./WHBQ-TV Funhouse 4:00-4:30 p.m. MIAMI, FLA./WTVJ Popeye Playhouse 7:30-8:00 a.m. MINNEAPOLIS, MINN./WTCN-TV Dave Lee Show 4:00-4:30 p.m. MOBILE, ALA. /WALA-TV Sitting Duck Cartoon Theater 4:00-4:30 p.m. NEW HAVEN, CONN. /WNHC-TV Admiral Jack 4:00-5:00 p.m. NEW YORK, N. Y./WPIX Let's Have Fun 10:00-12:45 a.m. PHILADELPHIA, PA./WFIL-TV Sally Starr's Popeye Theater 4:30-5:55 p.m. PHOENIX, ARIZ./KPHO-TV It's Wallace 4:00-5:15 p.m. PITTSBURGH, PA./WTAE-TV Popeye 'n Knish 4:00-5:00 p.m. RALEIGH, N. C./WRAL-TV Bozo 9:00 10:00 a.m. The Captain Five Show 4:05-4:30 p.m. RICHMOND, VA./WRVA-TV Sailor Bob & Friends (M-F) 10:30-11:00 a.m. Popeye & Friends (Sat.) 9:00-10:00 a.m. ROANOKE, VA./WSLS-TV The Cactus Joe Show (M-F) 9:00-9:30 a.m. The Cactus Joe Show (Sat.) 8:30-9:30 a.m. ROCKFORD, ILL./WTVO Popeye & The Three Stooges 4:00-5:15 p.m. SAGINAW, MICH./WNEM-TV Circle Five Ranch 4:30-5:30 p.m. SAN FRANCISCO, CALIF./KPIX Marshal J 7:00-8:00 a.m. SEATTLE, WASH. /KING-TV The Stan Boreson Show 5:00-5:30 p.m. SHREVEPORT, LA./KTAL Countdown with Kaptain Taltower 4:00-5:30 p.m. SIOUX FALLS, S. DAK./KELO-TV Captain Eleven 4:30-5:00 p.m. SPOKANE, WASH./KREM The Cap'n Cy Show 7:30-9:00 a.m. SPRINGFIELD, ILL./WICS-TV Uncle Otto's Country Store 5:00-5:30 p.m. SPRINGFIELD, MO./KTTS-TV Kartoon Karnival: Popeye's Porthole 4:25-4:55 p.m. ST. LOUIS, MO./KMOX-TV S. S. Popeye 3:30-4:00 p.m. ST. THOMAS, V. l./WBNB-TV Elmer Duffy's Clubhouse 5:00 p.m. TAMPA, FLORIDA/WTVT The Mary Ellen Show 4:30-5:00 p.m. WASHINGTON, D. C./WTTG Gordon Menzies (from Sydney); and New Zealand Prime Minister Keith J. Holyoake (from Wellington.) RPI, a member of the Straus Broad- casting Group, said last week that its news hookup with Australia will reach some 10 million listeners. The U. S.- based news service also said it plans to extend operations eventually through- out the South Pacific. THE COST IN SPOT REVENUE Many spot advertisers agree to make-goods for dropped business, others want credits Stations were hopeful last week that 70-75% of the national spot TV sched- ules and virtually all of the spot radio business cancelled as a result of Presi- dent Kennedy's assassination would be recoverable through a policy of "make- goods" authorized by many advertisers and their agencies. Stations, national representatives and agencies acknowledged there was no blanket approach to resolution of the problem. There were instances in which some products of an advertiser would be rescheduled, while others asked for credits. National representatives cautioned that the situation was fluid. On Tuesday (Nov. 22) the outlook seemed bright that a large part of the spot TV busi- ness, except for that which realistically could not be rescheduled, would fall into the "make-good" category. By the next day, reps sensed that advertisers were adopting a "harder" attitude and intended to seek credits. But reps pointed out there was no uniformity since some advertisers, who had first indicated they would ask for credits, decided by Wednesday they would ac- cept suitable substitute periods. Alberto-Culver was cited as the ex- ample of a company that originally asked for credits and then agreed to make-goods. Spot radio was expected to come out well. It was pointed out that radio is "so flexible" that virtually all of its losses should be covered by make- goods. By last Wednesday evening, stations and reps had been notified that a size- able number of advertisers had de- cided on passing up the make-goods and were asking for credits. It was em- phasized that these decisions could be changed, but among those reported re- questing credits were American Home Products, Vick Chemical, Whitehall Labs, Procter & Gamble (for Cheer, Tide, Spic V Span, Dash, Thrill and several other products), Lever Brothers, Scott Paper, Beech-Nut, Hanes Hosiery, Warner-Lambert (Listerine), Sucrets, Remco Toys, Martini & Rossi and General Foods (Crispy Critters). What Stations Did ■ Commercials were excised by virtually all radio and TV stations during the three and a half days of the Kennedy assassination and funeral Nov. 22-25, but a few stations continued carrying spot announcements. They apparently "didn't get the word" in the words of one broadcaster, who said he had gotten the industry's ap- proach when radio wire services car- ried notes to managers quoting the National Association of Broadcasters' recommendation on Friday and Satur- day. NAB's Al King, state association liai- son director for the NAB, on Friday wired all state association presidents: "In response to inquiries as to how stations should program, we recommend that for the next 24 hours commercial content should be limited to briefest sponsor identification, with no com- mercial messages as such. Beyond this period we suggest that station man- agement use its own good judgment." Mr. King followed this with a second message to state associations: "In re- sponse to further requests re commer- cial practice, believe continuation of noncommercial policies throughout Monday, a national day of mourning, is reasonable." An inconclusive survey by Broad- casting indicates that perhaps 1% of all radio or TV stations continued to carry commercials during the period. Some of these stations were in Cali- fornia, Louisiana, Ohio, Oregon, Vir- ginia and Texas. A spokesman for a Louisiana TV sta- tion said a limited amount of commer- cials was included when the station cut away from its network's coverage when the running account became repetitious and it began programing a children's program, family-type entertainment and motion pictures. The station said there were some pro- tests at first, but these later turned to approval. An Ohio radio station, which carried commercials Saturday and Sunday, em- phasized that for the first two or three hours after the assassination it carried nothing but news and hymns. For the remainder of Friday and on Saturday and Sunday, it continued with "appro- priate music" and with commercial an- nouncements explicity toned down to purely institutional or extremely limited in content. On Monday, the day of the funeral, no commercials were car- ried at all until after the final graveside rites. A number of protests were re- ceived, it was acknowledged. BROADCAST ADVERTISING TV networks' gross ahead of 1962 pace Network Television Gross Time Billings (000) September /o Change January-September % Change 1962 1963 1962 1963 ABC $16,601.4 17,257.1 + 3.9 $149,075.5 158,482.2 +6.3 CBS 25,851.3 27,077.3 + 4.7 226,057.5 239,272.0 +5.8 NBC 21,416.3 23,654.3 + 10.4 205,004.7 214,300.4 +4.5 Total $63,869.0 67,988.7 + 6.5 $580,137.7 612,054.6 +5.5 ABC January $18,264.8 February 17,435.7 March 19,378.0 April 18,577.0 May 18,299.7 June 17,070.5 July 15,927.8 August 16,271.6 September 17,257.1 'January-August figures adjusted as of 11/22/63. MONTH-BY-MONTH (000) CBS $25,912.7 24,057.7 26,694.3 26,508.4 27,986.9 26,749.1 27,401.9 26,883.7 27,077.3 1963 NBC* $24,095.6 22,864.8 25,196.7 23,699.7 25,350.1 23,006.6 23,333.8 23,098.8 23,654.3 Network Television Gross Time Billings by Day Parts (000) Total* £68,273.1 64,358.2 71,269.0 68,785.1 71,636.7 66,826.2 66,663.5 66,254.1 67,988.7 September January-September % % 1962 1963 Change 1962 1963 Change Daytime $20,100.3 $21,906.8 + 9.0 $179,680.0 $198,351.8 +10.4 Mon.-Fri. 15,007.3 16,121.3 + 7.4 147,395.6 157,387.4 + 6.8 Sat.-Sun. 5,093.0 5,785.5 + 13.6 32,284.4 40,964.4 +26.9 Nighttime 43,768.8 46,081.9 + 5.3 400,457.7 413,702.8 + 3.3 Total $63,869.1 $67,988.7 + 6.5 $580,137.7 $612,054.6 + 5.5 Source: TvB/LNA-BAR AFA president outlines 3-point growth program A three point program to assure the continued growth of advertising as the true voice of free enterprise was out- lined last week by Mark Cooper, presi- dent of the Advertising Federation of America. Speaking to the Washington Advertising Club, Mr. Cooper stressed: ■ "Advertising must be protected — ■ protected against thoughtless, needless and dangerous legislation, both national and local. ■ "Advertising must be constantly improved — improved so that all adver- tising represents a true and honest pres- entation of the products and services which it publicizes. ■ "Advertising must be promoted — ■ to inform the government, the educa- tor, the consumer of its role in the strengthening and expanding of the na- tion's economy so that it will have the full support and faith of all segments of our population." These things must be done constantly and effectively if advertising's potential is developed to its highest operating efficiency, Mr. Cooper said. In so do- ing, advertising will help to develop the free enterprise system to its own great- est potential, he said. He detailed the activities of the AFA and plans for future expansion of its New York and Washington opera- tions. He said that within the past six months AFA was instrumental in de- feating tax legislation in Wisconsin, In- diana and Florida. Business briefly . . . Ideal Toy Co., through Grey Advertis- ing, New York, will sponsor Here Comes the Star, a 30-minute TV spe- cial program showing how an animated cartoon is produced, on 152 stations in December. The Campbell Soup Co., Camden, N. J., plans to introduce a new heat- processed soup, cream of potato, in a nationwide campaign of network and spot radio scheduled to start Dec. 2. The introduction will be supported by a refund offer whereby consumers will be refunded the full purchase price when they buy two cans of the new soup. Campbell agency: BBDO, New York. Campbell also announced last week that its bean bacon soup has been chosen soup of the month for Decem- ber, and plans are being made for an intensive promotional campaign — to feature spot radio and TV. The bean with bacon drive will also be high- lighted with a refund deal; this one provides for a cash refund of 25 cents for labels from two cans during the month-long promotion. The Elgin National Watch Co. and Scripto Inc., through McCann Mar- schalk, New York, have purchased sponsorship of Jonathan Winters Pre- sents: A Wild Winters Night, a full- hour special program to be broadcast Feb. 20 by NBC-TV. Mr. Winters's guests will be comedian Art Carney and the New Christy Minstrels. Humble Oil and Refining Co., through McCann-Erickson, New York, will sponsor a special NBC colorcast Sun- day, Feb. 16, 10-11 p.m., presenting the new womens' fashions of French couturier Pierre Cardin. Schick Safety Razor Division of Ever- sharp, through Compton Advertising, New York, will participate in NBC- TV's The Lieutenant (Saturdays, 7:30- 8:30 p.m.) through the first quarter of 1964. Van De Kamp Bakeries, Glendale, Calif., through Lennen & Newell, Bev- erly Hills, will sponsor filmed Songs of Christmas on five Pacific Coast TV sta- tions during the week of Dec. 16. Stations are knxt Los Angeles, kron- tv San Francisco, kcra-tv Sacramento, Calif., komo-tv Seattle and kogo-tv San Diego. The Union Carbide Corp., through Wil- liam Esty, has purchased participations in The Jack Paar Program, The Elev- enth Hour, and Saturday Night at the Movies. Executive changes delay agency switch Switches of top echelon management at Eastern Air Lines are expected to delay assignment of a new agency to its estimated $10 million account. Eastern, shopping for a new agency since September (Broadcasting, Sept. 30) had expected to name a replacement for its agency, Fletcher Richards Cal- kins & Holden, before the end of this week. Appointments of Floyd D. Hall, former senior vice president at Trans World Airlines, as president and George S. Gordon, marketing director, Massey- Ferguson, Toronto, as vice president for marketing were announced last week. The Eastern account bills about $4 million in broadcast. 62 BROADCASTING, December 2, 1963 Move Over, Sonny- Daddy wants to watch the circus too. The circle around the family TV set widens every Friday night at "International Showtime," and if the kids aren't careful they'll be crowded out of the room. Don Ameche and his associates have a simple formula for success. First, find the world's best circuses, ice shows and entertainment troupes. Second, record them in actual performance wherever they are, New York to Tokyo. Third, put them on at an hour on Friday night when everyone can watch, because everyone will want to. Look to NBC for the best combination Kid stuff? Not exactly. For every three youngsters teenage or under, five adults are watching "Interna- tional Showtime" in this, its third consecutive season. What's more, they stay with NBC's exciting Friday night schedule, from Bob Hope to Jack Paar, right through Johnny Carson's "Tonight." To be blunt aboutit, "International Showtime" is one of televisions most appealing adult at- tractions, with consistently greater popularity than its competition. Even for a circus show, you've got to agree that's not peanuts. of news, information and entertainment. Air Express7 overnight service helps Penton meet tight schedules AIR EXPRESS division of 64 BROADCASTING, December 2, 1963 In one month, Air Express made overnight delivery on 95.5% of 111 shipments to Penton Press Division With their split-second sched- ules, Penton Press Division of Penton Publishing Company, Cleveland, can't afford to waste time. That's why they depend on Air Express. Air Express shipments for Penton Press originate all over the country. In each place, R E A Express trucks rush themto a nearby airport where they head out on the first out- bound flight. (Air Express has priority on all 38 scheduled airlines— right after U.S. mail.) When they arrive at the Cleve- land Airport, R E A trucks are waiting to rush them right to Penton. There's no slip-up, no time lost. How much doesthis speed and dependability cost? Less than you'd think. For example, a 20-pound package goes from New York to Pittsburgh for just $4. Wouldn't you like to buy so much for so little? XPRESS EXPRESS service Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Alexander Film Company. Colorado Springs. Alberto-Culver (New Dawn hair spray): three 60 s for TV. Agency: Compton. Chep Chartoc, agency producer. Chrysler Corp. (Plymouth-Valiant): four 60s. four 20's for TV. Agency: N. W. Ayer. Roger Harvey, agency producer Fiat Motors (new cars).: three 50's for TV. Agency: Woods-Donegon. New York. Fred A. Niles Communications Centers Inc.. 1058 West Washington Boulevard. Chicago 7. National Livestock and Meat Board (beef): three 45's. four 15 s. three 10's for TV, live on film. William E. Harder, production manager, placed direct. U.S. Gypsum Co. (paint); three 60's for TV, live on film. Robert Koslow. production manager. Agency: Fulton.. Morrissey Co., Chicago. Edw. Sonnenschein. account executive and agency producer. Falls City Brewing Co.. Louisville (beer): two 60's. six 20's, four 10's for TV. live on film. W. 0. Zielke, production manager. Agency: Win- field Advertising. St Louis. Barbara Block, agen- cy producer. Y&R executive cites growing ad selectivity The trend toward selectivity in ad- vertising was stressed by Joseph St. Georges, vice president and manager of media relations and planning. Young i; Rubicam. New York, in a talk be- fore the Insurance Advertising Confer- ence in New York. He mentioned the practice of the printed media offering regional adver- tising coverage, and added: "In television, geographical selectiv- ity is moving ahead rapidily now. Many of us may not be aware of it, but ad- vertisers are using important network shows on line-ups made to their par- ticular needs. I can think of a Y&R advertiser whom we succeeded in plac- ing on one of the top-five rated network shows using a line-up that ran in less than 20 markets." Mr. St. Georges later told Broadcast- ing his reference was to J. H. Filbert Inc. (margarine') which used NBC-TVs Mitch Miller Show in certain Eastern markets. In radio. Mr. St. Georges noted, the move toward geographic flexibility has "practically taken over the medium," with network radio broadcasting repre- senting '"only 6^ of the national dol- lar invested in this medium." The re- mainder, he said, goes into national spot. Grey-flannel putters? Golf addicts in the New York metropolitan area will soon have a new way to play the 19th hole with their clan — the Eastern Ad- vertising Golf Association is being formed, with tentative plans for four outings a year. Initial plans call for a mem- bership of 150. equally divided between media, agencies and ad- vertisers. Dues will be S25 per year. Interested duffers are asked to contact Bob Lewis. Edward Petty Co., 3 East 54th Street. New York. A six-man comminee is being formed to administer the club. Sealy mattress company agrees to FTC order Sealy Inc.. Chicago, has agreed to a Federal Trade Commission consent order prohibiting it from misrepresent- ing the quality, regular price and thera- peutic advantages of bedding products, the FTC has announced. The FTC charged that TV and other advertising for Sealy's 81st anniversary sale of mattresses and matching box springs at S39.95 were not the same products regularly sold for S59.95. The sale items actually were not of the same quality as the regular product, the origi- nal complaint charged. Sealy, an association of 30 indepen- dent bedding manufacturers, originates and develops merchandising, sales and advertising programs and is paid an annual royalty by licensees. The com- plaint also charged that Sealy's Pos- turepedic mattress is not specially de- signed and constructed to afford correct posture during sleep, as claimed by the company. Posturepedic. the FTC said, is a stock mattress "generally available and indiscriminately sold to the purchas- ing public." K&E's new offices have radio-television look Television and radio play an especial- ly designed role in the new offices of Kenyon k Eckhardt at the Pan Am building. New York. Shown to newsmen last week were facilities that include an experimental workshop and closed-circuit feeds to all conference rooms and new theater- conference rooms. K&E has four floors in the building, from 16 through 19. and has another (the 15th floor) that it is sub-leasing on a short-term basis in the expectation it will provide room for any expansion. The agency formerly occupied space BROADCASTING. December 2. 1963 (BROADCAST ADVERTISING) 65 at 247 Park Avenue. The agency bills an estimated $42.5 million in radio and television — and this broadcast relationship is reflected in the design of offices and facilities. Some of the radio-TV features: ■ Six conference rooms are linked by closed circuit to the agency's TV- radio "station." ■ Two theater-screening rooms, each equipped with 35mm and 16mm pro- jectors as well as closed circuit facilities. ■ An experimental workshop com- plex that includes a TV studio, a control room and projection room, a music room and an editing room. ■ A photo studio and darkroom which among other things are used for TV purposes such as color correction, and photo storyboards. $70,000 gets $4 million Certified Grocers Inc., Chicago area chain of 550 stores, began spending about $7,000 weekly some 10 weeks ago to buy 218 radio spots each week on four local stations to promote a "special of the week." The results as of last week; Certified enjoyed a $4 million jump in total sales during the period. Yes, the radio campaign continues. Agency: Tobias & Olendorf, Chicago. Agency appointments... ■ Ex-Cell-O, Detroit, has appointed Campbell-Ewald, that city, as advertis- ing agency for the firm's Pure-Pak, Staude and chemical products divisions. Campbell-Ewald will take over the ac- counts at the termination of the com- pany's present agency contract. ■ Zeigler Electronics, Gardena, Calif., (Ziegler facial exerciser) has named Cooke/Irwin Inc., Beverly Hills, Calif., to handle advertising and public rela- tions. Television is being considered. ■ U. S. Coast Guard has appointed Henry J. Kaufman & Associates, Wash- ington advertising and public relations agency, to handle its enlisted men's and officer's recruitment promotion pro- gram. William F. Sigmund is account supervisor. S&L Foundation sets record ad budget For 1964 the Savings & Loan Foun- dation has approved the largest adver- j tising budget in its 10-year history, and about 60% of it appears headed for television. The foundation, through McCann- Erickson, New York, will place a TV schedule worth approximately $1,680,- 000 covering NBC-TV's East-West C Shrine football game and a group of - specials on the same network. Balance of the S&L Foundation's $2.8 million total ad budget for the coming year will be put into radio and print media. Its radio advertising will include buys in the East-West and the National Football League championship games, both on NBC Radio. The organization's advertising expen- diture for 1964 represents an approxi mate 20% jump over its 1963 level The campaign of the foundation wil be based on a "growth dollar" theme. Schlitz gets '64 Braves for about $525,000 Radio and television rights for th Milwaukee Braves 1964 season havi been purchased by the Jos. SchliL Brewing Co. for an estimated $525,000 The Braves got an estimated $475,000 in rights this year (Broadcasting, March 4). Schlitz, through Majestic Advertising Milwaukee, will keep one-third sponsor- ship for itself and sell off the other two- thirds of each game. While the originating stations have not been named, Robert A. Uihlein Jr., president of Schlitz, said there are plans to televise 30 games in 1964, against 25 last season. "Some will be in color," he added. Last season's radio network of 32 sta- i tions will be expanded, Mr. Uihlein said, to hopefully "as many as 50 sta-i tions ... in Wisconsin, Illinois, Indiana, ; Iowa, Minnesota and Michigan." Wemp and wtmj-tv carried the Braves in 1963. Rep appointments . . . ■ Wtrf-tv Wheeling, W. Va. : Edward Petry & Co., New York, as national representative. ■ Wgtc Greenville, N. C: George P. Hollingbery Co., New York, appointed representative. ■ Wmbr Jacksonville, Fla. : Blair Radio named exclusive national sales repre- sentative. ■ Wgbi-am-fm Scranton-Wilkes-Barre. Pa.: Mort Bassett & Co. appointed na- tional sales representative. Two Texas TV stations name ATS Trigg-Vaughn Stations has named Advertising Time Sales, New York, national sales representative for two Texas stations, krod-tv El Paso and kosa-tv Odessa-Midland, effective Dec. 1. ATS says that the new rep- resentation makes the firm first in the number of client-stations in Texas with nine. The announcement of the ATS representation was made last week by ATS president Thomas B. Camp- bell (second from right). Others (from 1-r) George Collie, vice pres- ident, Trigg-Vaughn TV Stations; William N. Davidson, vice president ATS; Cecil L. Trigg, president, Trigg-Vaughn (seated); and John Vacca, vice president, kosa-tv (far right). 66 (BROADCAST ADVERTISING) BROADCASTING, December 2, 1963 \A/ADKIIMr>vl ~^'s mon'':or mav prove that your present stereo genera- \ A / A DM N J J VVM K IN II N KJ ! tor doesn't meet FCC requirements. If so, Call Collins. VV A K IN i N KJl ! Collins' new 900C-1 accurately measures and monitors your FM stereo and mono programming in accordance with FCC rules.* Collins designed and built the 900C-1 to help you eliminate any doubt as to just what your stereo signal is doing. Should trouble pop up, the 900C-1 tells you precisely what it is. You don't vaste any time theorizing. You can go ight to the source and correct it. The 900C-1 is a versatile piece of equipment. Just take a look at the neasurement and monitoring capabili- ties it offers you: total peak frequency deviation measurement; individual modulation component deviation meas- urement; stereo signal demodulation for channel separation measurement; both monaural and stereo outputs for monitoring and proof-of-performance as required: wideband output for visual proof of separation with oscilloscope; AM noise level output for YTVM measurement; test points for main and pilot carrier frequency measurements. In addition to these capabilities, the ! new Collins 900C-1 offers you money | saving operational features. It is fully transistorized. It uses only 50 watts of primary power. Heat dissipation is low and, through the use of conservatively rated components, you can count on long operating life. Let us give you all the facts on how Collins' new 900C-1 FM stereo modu- lation monitor can serve your current needs. Call or write today. • FCC type-approved for main channel monophonic; no existing rules for stereo tyDe-approval. COLLINS RADIO COMPANY • Cedar Rapids • Dallas • Los Angeles • New York • International. Dallas FINAL AUTHORITY BROADCASTING. December 2. 1963 67 penal JNlrtmp Bates BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES — $8.50 Reduced Ra+es Effective through December, 1963 EACH ADDITIONAL GIFT— $7.50 Please send 52 issues of BROADCASTING as my gift to: title/ position company name $g.50 street & number city state Sign gift card. title/ position company name street & number city state Sign gift card. title/position company name •a ress J ntemational 1936 the BBC begins the world's first regular television program. After the war .... the decision to build a national Television Center. December, 1949 the shape of things to come starts as an architect's doodle on an envelope. present Today, an idea has become an actuality. The 13-acre Television Center in London is the home of a network covering 99% of the total population of Great Britain, with programs reaching over 12 million TV homes. Many of these programs are seen in more than a hundred countries throughout the world. BBC TV is keeping ahead of the times .... a second network begins in the spring of 1964, to be followed closely by color television. To meet this expansion, the Television Center will grow until it alone houses ten (two of them color-equipped) of an estimated total of 25 production studios. and future 168,614 TV spots monitored in one week A total of 168,614 spot and local TV commercials were broadcast by the 238 TV stations in the top 75 markets in one week last month, ac- cording to the October national spot television survey of Broadcast Ad- vertising Reports. Breakfast cereals were the most heavily advertised product category. The 168,614 spots average out to 707 a week per station, or 101 a day. The October monitoring report was released to BAR's agency clients last week. When network commercials are health in which he praised Senator Maurine B. Neuberger (D-Ore.) for her efforts against tobacco advertising directed to youngsters. "The advertising campaign to per- suade adolescents to smoke" is "one of the most objectionable facets of the cigarette problem," Senator Church said. Also fn advertising . . . 8,000 square, creative feet ■ Geyer, Morey, Ballard will take an added 8,000 square feet of floor space on the eighth floor of its New York headquarters, at 555 Madison Avenue. Purpose of the expansion is to accommodate all of the agency's creative staff on one floor. New marketing service ■ A new food industry marketing firm, Follow-Thru Ltd., headed by Larry Hersh, has been set up at 211 East 53d Street, New added to the one-week spot announce- ment total projected for a 52-week period, the result seems to confirm the monitoring firm's forecast made early this year that 18 million com- mercials would be televised in 1963. The October study showed that about one-third of all spot TV an- nouncements were accounted for by 10 product classifications in the 98- category breakdown which BAR em- ploys. Number of announcements by product in the top 10 category list York. The new company will help re- tail chain stores with local tie-ins of ra- dio and TV network commercials and otherwise coordinate sales promotion and communications problems between retailers and the manufacturers and advertisers. Leases space ■ Buchen Advertising, Chicago, has signed a $1.5 million lease as second tenant to contract for space in the new Gateway Center Building now under construction there at 10 South Riverside Plaza. An early 1965 move is expected. Agency move ■ Enyart & Roe Advertis- ing, Los Angeles, has moved to 8330 West 3d Street, in that city. Zip code: 90048. Telephone is 651-3900. On the march ■ R. H. Gibb Advertis- THE MEDIA ranged between 7,341 for cereals and 3,895 coffees and teas. In between came toys/games with 6,241; bread/rolls, 5,977; beer/ale, 5,860; local auto dealers, 5,184; pe- troleum products-batteries 'tires/ anti- freezes, 5.178; amusement/ enter- tainment, 5,107; publications, 4,880 and soft drinks with 4,795. The complete BAR October re- port, which covers 450 pages, lists every announcement of each adver- tiser and is broken down into six time segments daily. Commercial lengths also are indicated. ing, expanding operations, has moved from Anaheim, Calif., to 1680 North Vine Street, Hollywood. Telephone is 466-9231. New rep office ■ The McGavren-Guild Co., New York station representa- tive firm, has leased 4,000 square feet of office space on the 18th floor of the Union Carbide Building in that city. The firm says it will double its office space when it leaves its present quarters. Hawaiian move ■ Compton Advertis- ing Inc., New York, reports it has ac- quired a substantial interest in Len Carey Inc., Honolulu. The name of the agency has been changed to Comp- ton-Carey Inc. and Mr. Carey has been elected its president and a vice presi- dent of Compton Inc. It appears to be status quo at FCC HENRY OFFERS TO STEP ASIDE, BUT IT'S CONSIDERED A FORMALITY The sudden change in national ad- ministrations is not expected to have an immediate effect on the New Fron- tier character of the FCC — or any other regulatory agency. This, at least, is the estimate of commissioners and staff members who have seen other national administrations come and go. These officials don't pretend to have any inside information. And they say it's much too early in the Johnson ad- ministration to attempt any hard and fast predictions. But they generally agree that so long as the commission personnel remains the same, the policies will not change. FCC Chairman E. William Henry has offered to step aside, as chairman. He said last week he wrote President Johnson, putting himself at the Presi- dent's "disposal." The chairman didn't make the letter public. Chairman Henry, who was named to the commission by President Kennedy in October 1962 and who was desig- nated as chairman last May, said he thought the letter "appropriate." The President, he said, "should have as chairmen of the regulatory agencies people who share his views." President's Choice ■ Actually, a new President has the prerogative of desig- nating his own chairman, regardless of the wishes of the occupant of that office. Commissioner Frederick W. Ford had to step down as chairman in 1961 when President Kennedy ap- pointed Newton N. Minow to the commission and also named him chair- man. If President Johnson were to ask for Chairman Henry's resignation, the ef- fect on the commission would be dramatic, since it would be a clear in- dication the President was out of sym- pathy with the generally "hard" regula- tory line the FCC has taken under Mr. Henry. However, President Johnson has laid great stress on his determination to con- tinue the policies of the former admin- stration, and he has asked Kennedy ap- pointees to stay in office. A President sets the tone of an in- dependent agency, such as the FCC, through the appointments he makes. But once they are installed, the mem- 72 BROADCASTING, December 2, 1963 How do you make the best one better? I Add direct tape drive to Automatic Tape Control Another first from Automatic Tape Control. A direct drive motor completely eliminating troublesome belt changing, Awheel bearing problems and speed differences between ma- chines. A quality feature previously available only in the finest reel-to-reel tape machines, Automatic Tape Control now offers this great advance as standard equipment at no addi- tional cost. Consisting of an especially designed hysteresis synchronous ball bearing motor, ATC's direct capstan drive provides trouble free and virtually noiseless operation at all times. And, because only the highest quality sealed ball bearings are used, no lubrication is required. An absolute minimum of eight inch- ounces of driving torque completely eliminates tape slippage and pinch wheel pressure prob- lems on all cartridge sizes and tape lengths. Through extra care in manufacture and assem- bly, wow and flutter is less than :2cc rms and timing accuracy is better than 99.8%— com- parable to the finest reel-to-reel machines. For more information on this great advance in tape cartridge equipment, contact Automatic Tape Control or your area ATC distributor. Originators of the tape cartridge system for broadcasters A U T 0 M A T I C ( ^ | C) TAPE CONTROL 209 E. Washington St. Bloomington, Illinois, BROADCASTING. December 2, 1963 73 bers make the policy. Commissioners and staff members say the only pres- sure the agency feels is from Congress, not the White House. As a result, the commission is ex- pected to maintain its New Frontier personality, to continue to play the ac- tivist role that has often disturbed broadcasters. It will continue to con- cern itself with overcommercialization, with programing, with proposals for slowing down the growth of AM broad- casting and the host of other contro- versial issues now pending. And it will continue to pursue a policy of strict enforcement of commission rules and regulations. Ford's Term ■ Unless a commissioner resigns, the new President won't have an opportunity to fill a vacancy until June 30. At that time, Commissioner Ford's term expires. Mr. Ford is a Re- publican who has often parted company with the New Frontiersmen on contro- versial issues. Since the commission now has its full complement of Democrats — the Communications Act allows no party more than four members — Commission- er Ford could not be replaced by a Democrat. If the President doesn't re- appoint Commissioner Ford, he would have to name another Republican or an independent. The terms of the Kennedy appointees have the longest to run. The term of Commissioner Lee Loevinger, who was named to fill the vacancy created by Mr. Minow's resignation, extends to 1968. Chairman Henry's term expires in 1969, and Commissioner Kenneth A. Cox's, in 1970. But even beyond these considerations, observers believe the new President, re- gardless of whatever views he might hold, doesn't have the time to consider the problems of the regulatory agencies. For the next few months, he will be immersed in the task of assuming the reins of government. And then he will be involved in a re-election campaign. Post-'65 ■ Consequently, it probably won't be until 1965, assuming his re- election, that President Johnson will be able to begin putting his own stamp — as distinct from John F. Kennedy's — on the form and direction of the U. S. government, including its regulatory agencies. However, this doesn't mean the death of President Kennedy and the succes- sion of President Johnson has had no effect on the commission. One staff member said "a state of uncertainty" has permeated the agency. There is, perhaps, an even subtler psychological effect. Although President Kennedy may not have "told" the com- mission what policy lines to take, his mere presence had an effect. His energy and his intellectuality attracted men to his administration who felt television had a mission to uplift and inform the public — in the form, among other things, of documentaries, discussion programs and better children's program- ing. And these attitudes were reflected in the views — and in some of the policies advocated — by most of Presi- dent Kennedy's FCC appointees. President Johnson, too, is an activist. But his style and interests are different from those of President Kennedy. It remains to be seen, therefore, whether any of the steam goes out of the drive to adopt policies, inspired at least in part by the Kennedy era, to "upgrade" programing. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Wapa San Juan, P.R.: Sold by Jose Ramon Quinones to the Hearst Corp. for a reported $700,000. Hearst Corp. owns wbal-am-fm-tv Baltimore, wisn- am-fm-tv Milwaukee and wryt-am-fm and wtae(tv) Pittsburgh. It also pub- lishes a chain of newspapers and mag- azines. Mr. Quinones will remain with the station in an advisory capacity. Wapa, founded in 1947 by Mr. Quin- ones, operates fulltime on 680 kc with 10 kw. ■ Wghn Grand Haven, Mich.: Sold by Richard D. Gillespie and associates to Douglas J. Tjapkes, George Klies and William Mokma for $120,000. Mr. Tjapkes is general manager and Mr. Klies, sales manager of wjbl Holland, Mich. Mr. Mokma is a Holland busi- nessman. Station operates daytime on- ly on 1370 kc with 500 w. Broker: Hamilton-Landis & Associates. APPROVED ■ The following transfers of stations interests were among those approved by the FCC last week {for other commission activities see FOR The Record, page 93). ■ Wmay Springfield, 111. : Sold by Gor- don Sherman and associates to Stuart Broadcasting group for $700,000 plus agreement not to compete. Stuart sta- tions are kfor Lincoln, krgi Grand Island, kody North Platte, all Nebraska: ksal Salina, Kan.: kmns Sioux City and koel Oelwein, both Iowa. James Stuart. 89% owner, is president of Stuart stations. Wmay operates fulltime on 970 kc with 1 kw day and 500 w night. ■ Waux-am-fm Waukesha, Wis.: Sold by Mig Figi, Charles E. Williams and group to Midwest Broadcasting Co. for $425,000. Midwest Broadcasting is Media transaction? get our viewpoint The buying or selling of media properties, is a highly specialized field. Blackburn & Company has an enviable reputation for providing the facts both parties need to do business in a complex area . . . facts plus an insight that comes from years of experience. Consult Blackburn first. BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON. D.C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph lack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson joseph M. Sitrick Hub Jackson lohn C. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1 102 Healey Bldg. 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois lAckson 5-1576 Beverly Hills. Calif. Financial 6-6460 CRestview 4-8151 74 (THE MEDIA) BROADCASTING, December 2, iheaded by C. Wayne Wrighr and owns walm Albion. Mich., and wfrl Free- port. El. Waux is a 10 kw daytimer on 1510 kc: waux-fm operates on 106.1 mc with 3.8 kw. NABET again asks stop on Rockford sale The National Association of Broad- cast Engineers and Technicians last week continued its opposition to the sale of wrok-am-fm Rockford. El., to Wrok Inc. by Rockford Broadcasters Inc. The union requested that the FCC vacate its approval of the sale and hold a hearing. NABET said that the new licensee will not recognize a collective bargaining agreement made by the NABET with Rockford Broadcasters and that its treatment of the union in general has shown that Wrok Inc. is not qualified to be a licensee. One of the factors the commission pointed out, in approving the sale of the stations, was Wrok Inc.'s willing- ness to negotiate with the NABET (Broadcasting, Oct. 28). The FCC said Wrok Inc. would bargain with any representative selected by its employes. NABET said the new station owner did not make good its word and has questioned whether NABET can be said to represent its engineers. The union also complained that Wrok Inc. had cut its engineering staff from four to two persons and may. when new equip- ment is installed, release another: has terminated its pension and savings plans, and claims that it need not bar- gain with the NABET because the sta- tions have no contract with it. Krueger chides media on 'childish' conflicts Conflicts between the electronic me- dia and the press were characterized as "childish*' last week at a meeting of the Wisconsin membership of the Asso- ciated Press. Jack Krueger. news manager of WTMj-AM-TV Milwaukee, participating in a panel discussion on the overlapping news problems facing the broadcasting and newspaper industries, voiced con- cern about intermedia disputes and went on to advise these media to "close ranks to fight to save their constitutional rights." Mr. Krueger enumerated common problems confronting broadcasters and the press including "withholding of in- formation by federal agencies." in- creases in wire rates, "ridiculously high" awards by juries in libel suits, and train- ing policies of the media in preparing young persons for journalism careers. William Huffman, publisher of the BROADCASTING. December 2. 1963 District 9 election Two Wisconsin broadcasters have been nominated in a special election to fill the District 9 vacancy on the National Associa- tion of Broadcasters" radio board. The winner will fill out the un- expired term of the late George Frechette, wsau Wausau and wfhr Wisconsin Rapids, both Wisconsin, which runs through the NAB convention in the spring of 1965. Opposing nominees for the board seat representing Elinois and Wisconsin are Edward D .Allen Jr.. president and general manager of wdor Sturgeon Bay. and Richard D. Dudley, president and general manager of wsau. Official ballots were mailed to member stations in those two states last week and results will be announced Dec. 12, the NAB said. Wisconsin Rapids Tribune (which owns wfhr-am-fm Wisconsin Rapids and has part interest in wsau-tv Wausau. Wis.), told of advantages in common owner- ship of broadcast and newspaper prop- erties. These, he said, are more thorough coverage of local news and a sharing of operational expenses. However, he acknowledged the dan- ger of a radio station becoming apathet- ic about being "scooped"" by its affiliated newspaper. FM says it was victim of over-eager crusaders Wclm(fm) Chicago says that the revocation proceeding against it results from a "violent"" newspaper campaign against the problem of organized crime in Chicago. The station made the statement in a brief filed with the commission asking for oral argument on an initial decision recommending revocation of wclm's FM license and and subsidiary commu- nications authorization (Broadcasting, Sept. 23). Among the charges against the sta- tion is one that it used its multiplex facility to provide bookies with prompt reports of horserace results. The station maintains that the horse-race informa- tion it broadcast was within the law. But. it adds, law-enforcement officers, "under the pressure of publicity"' and in their "eagerness to account for an inabilitv" to halt the activities of "actu- EXCLtSIYE BROADCAST PROPERTIES! FLORIDA — Absentee owned daytimer with good area coverage. Needs owner-operator attention. Priced at §150,- 000.00 with real estate or §125,000.00 without. Contact — Barr\ Winton iti oar Washington office. MIDWEST — Fulltime AM-FM combination with good real estate. Grossing SlO.OOO.OO-plus monthly and offering much greater potential. Priced at S195.000.00. Contact — Richard A. Shaheen in our Chicago office. & ASSOCIATES. INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES - i c - RADIO • TV • CATV • NEWSPAPERS 75 ETV to be on commercial tower As a part of its effort to aid edu- cational television, the Polaris Corp., owner of the commercial kenD-tv (ch. 1 1 ) Fargo, N. D., plans to allow its new 2,063 foot tower to be used by the educational channel 2 outlet in Grand Forks. Kend-tv, which intends to change its call letters to kthi, will share its tower with either the University of North Dakota or the North Dakota State University. The tower-sharing plan was pro- posed by the Polaris stations — headed by Dick Shively, vice presi- dent in charge of the broadcast divi- sion— to mutually strengthen edu- cational and commercial outlets through cooperation. The other Po- laris stations, all now involved in helping educational efforts or with plans for future involvement, are wtvw(tv) Evansville, Ind.; kcnd- tv Pembina, N. D.; kxoa-am-tv Sacramento, Calif., and wkyw Louis- ville, Ky. ally menacing organizations," decided to "eliminate legitimate racing news, particularly if presented by a weak FM station." The station said discrimination against the radio broadcast of such news "cannot be the occasion for revocation." It said the immediate broadcast of all other sports events "known to be ve- hicles of illegal gambling is permitted." Another charge against wclm was that William G. Drenthe failed to sup- ply information requested by the com- mission. Mr. Drenthe was manager of the station from 1953 until Sept. 1, 1962, and headed Newsplex Inc., which broadcast over the subcarrier frequency. The station said Mr. Drenthe's "ini- tial refusal" to supply the information was based on his fear that disclosure would have "endangered him without justification under conditions existing in Chicago." The commission had asked for infor- mation on Newsplex stockholders and subscribers. The commission also asked him to fill out a questionnaire concern- ing the broadcast of horserace informa- tion. Wclm said that federal, state and Chicago police had requested the same information "for the purpose of at- tempting to convict Drenthe and pos- sibly members of his family for some undisclosed crime." NAB reports on colleges offering radio-TV There are 2,994 junior and senior college students attending 111 U. S. colleges and universities this fall who are majoring in radio and television, according to a study on broadcast edu- cation released by the National Associa- tion of Broadcasters last week. This represents 89 more students majoring in broadcasting than reported by 105 schools a year ago. The eighth annual NAB report also disclosed that 59 universities which offer masters degrees in broadcasting had a total of 593 radio-TV students. A doc- toral degree in radio-TV is offered by 15 universities, the NAB said, which this fall reported 132 students. There are a total of 112 colleges and univer- sities offering degrees in broadcasting, with one school reporting to the NAB that it offered a masters in the subject but no bachelors degree. Dr. Harold Niven, assistant to the NAB vice president for planning and development, prepared the report. He is a former president of the National Association of Educational Broadcasters and head of the University of Washing- ton radio-TV department. Joint study committee to hold first meeting The steering committee which will oversee a study of radio methodology research will hold its first meeting in New York this Friday (Dec. 6). The committee is composed of representa- tives of the National Association of Broadcasters and the Radio Advertising Bureau (Broadcasting, Nov. 18), in the joint study first proposed by the RAB. Presently composed of five members from each organization, the committee plans to add two additional members from both the NAB and RAB, raising its membership to 14. One of the first orders of business will be the selection of a chairman, who will be picked from outside the committee members. New tower operative Kgw-tv Portland, Ore., began oper- ating at full power (316 kw) from its new 925-foot tower last Tuesday (Nov. 26). The new antenna, 277 feet higher than the tower that was blown down by high winds on Oct. 12, 1962, is the tallest in Oregon, kgw-tv reports. It is 2,049 feet above sea level. The tower is topped by a 76-foot RCA traveling wave antenna weighing almost 6V2 tons. Court denies appeal in Boston TV case A plea for a stay of the comparative FCC hearing among four applicants for Boston channel 5 was denied last week by the U. S. Court of Appeals in Wash- ington. The court, at the same time, heard arguments on an appeal against the FCC's 1962 decision affirming its 1957 grant of the Boston facility to the Boston Herald-Traveler (whdh-tv) and granting it a four months license. The stay request had been filed by Whdh-tv Inc. Whdh-tv also appealed against the FCC's 1962 decision which held that Robert Choate, publisher of the Herald and Traveler, saw then FCC Chairman Robert C. McConnaughey while the initial comparative hearing was underway and attempted to con- vince him of whdh's superiority. Greater Boston Television Corp., al- so one of the original applicants, ap- pealed completely against the 1962 FCC ruling. It claimed that it should have received the grant for the channel 5 facility since it was found without blemish in the ex parte accusations. The Boston channel 5 case began in 1957 when Whdh Inc. was granted the Boston facility after a comparative hearing with two other applicants. In 1958, allegations of off-the-record meet- ings between representatives of some of the applicants and FCC commissioners were made before Representative Oren Harris (D-Ark.) and his Legislative Oversight Committee. The case, which was already in the court on appeal, was returned to the FCC for investigation. A special hearing examiner, after a Bell takes over codes Howard H. Bell assumes com- mand of the code operations of the National Association of Broadcasters today (Dec. 2) as successor to Robert D. Swezey as director of the code authority. Mr. Bell was appointed by NAB Pres- ident LeRoy Collins three weeks ago, subject to confirmation by the association board at its Janu- ary meeting (Broadcasting, Nov. 11). The NAB's executive commit- tee already has endorsed the Bell appointment. Mr. Swezey, who annnounced his resignation last summer, had been code director since the position was created in 1961. Mr. Bell has been on the NAB staff since 1951 and for the past IV2 years has been vice pres- ident for planning and develop- ment. A successor to Mr. Bell has not been appointed. 76 (THE MEDIA) BROADCASTING, December 2, 1963 hearing, held that no evidence had been introduced proving that whdh princi- pals had overstepped the bounds of pro- priety, but the FCC in 1960 overruled this viewpoint and issued comparative demerits against whdh-tv and Massa- chusetts Bay Telecasters, also one of the original applicants. The court argument last week was heard by Circuit Judges E. Barrett Prettyman. Warren E. Burger and J. Skelly Wright Arguing for whdh-tv was William J. Dempsey, for Greater Boston. J. Joseph Maloney Jr., and for the FCC, Max D. Paglin, its general counsel. There are four applications pending for the channel 5 facility, plus whdh- tv"s for renewal. The new applicants are Greater Boston TV Corp., Hub Broadcasting Co., Boston Broadcasters Inc. and Charles River Civic Tv Inc. ( Broadcasting, April 1 ) . Denver pay TV asks for another extension Immediately on the heels of receiving an extension to Dec. 4, kcto(tv) Den- ver has filed a request for a further 60- day extension of its deadline to begin its authorized pay TV system. The latest request would make the fourth extension kcto has requested. The station says it will use the 60 days to prepare an application for modification of its authorization to permit its subscription system to broad- cast a scrambled picture. The video security kcto is seeking was described as one of the matters involved in ob- taining programs. Lack of program material has been one of the factors delaying the advent of the system (Broadcasting, Oct. 7). But the change in the manner of broadcast would cause more delays and kcto said it will ask for up to six months more if it receives the requested extension. Rollins buys outdoor group Rollins Broadcasting Co. has ac- quired the Mexican facilities of General Outdoor Advertising Co. for a reported $500,000. The Mexican subsidiary of General Outdoor has plants and offices in Mexi- co City, Guadalajara and Monterey. Rollins already is in the outdoor adver- tising business in the Southwest, mainly in Texas. This is the second acquisition of a General Outdoor plant by a broadcast group in recent weeks. Four weeks ago, Metromedia Inc. paid $13.5 million for General Outdoor's New York and Chi- cago facilities (Broadcasting, Nov. 4). Metromedia, in addition to its broadcast properties, also owns Foster & Kleiser, national outdoor advertising company. Superb quality. . . moderately priced ...the preferred choice on five continents SPOTMASTER 500A TAPE CARTRIDGE SYSTEMS ...NOW FEATURING DELAYED PROGRAMMING 500A — complete record 'playback unit 505 A — playback unit The new SPOTMASTER 500A series of tape cartridge equipment is winning praise and acceptance throughout the world. These rugged, dependable machines provide snap- in cartridge loading, and split- second, one-hand operation . . . combined with high quality, wide range reproduction and all the time- tested, field-proven SPOTMASTER features. And now something more has been added— the optional SPOT- MASTER 500 A-DL Delayed Pro- grammer. Designed to provide a 6-second to 16-minute delay in the broadcast of program material, the 500 A-DL makes possible "instant censoring". . . lets you delete ob- jectionable program material from interviews and other live origina- tions while the program is on the air. The 500 A-DL may also be used to meet many other delayed programming requirements. With the DL function switched off. the unit operates as a standard 500A recorder /playback. On five continents, more stations use more SPOTMASTERS than any other cartridge tape system. Write or phone for full information; learn about the SPOTMASTER lease /purchase plans . . . mono and stereo models . . . rack-mount or compact models . . . complete line of equipment and accessories . . . 24-hour-a-day ruggedness and de- pendability . . . ironclad, full-year guarantee. BROADCAST ELECTRONICS, INC. 8800 Brookville Road, Silver Spring, Maryland Telephone: Area Code 301 • JUniper 8-4983 Sold nationally by: Visual electronics 356 W. 40th St., New York, N.Y. Canada: Northern Electric COMPANY LIMITED Branches from coast-to-coast in Canada BROADCASTING, December 2, 1963 7' THE HOUSE AND LBJ Rogers doesn't expect any changes in FCC policy unless Congress steps in The chairman of the House Commu-j nications Subcommittee, spearheading a drive to halt FCC efforts toward stricter regulation of broadcasting, talked last week as if he expected the commission to continue in that direc- tion unless stopped by the Congress, even with a new President in office. The membership of the commission remains unchanged, although President Johnson may wish to name his own chairman. Representative Walter Rogers (D-Tex.), subcommittee head, said in an interview Tuesday (Nov. 26). Com- missioner Robert T. Bartley, a fellow Texan and nephew of the late Speaker of the House Sam Rayburn, President Johnsons mentor, seemed a likely can- didate (Broadcasting, Nov. 25), Rep- resentative Rogers said. The next day FCC Chairman E. Wil- liam Henry eased the way for just such a move by writing the new President Dedication of the $2.5 million broadcast center of woc-am-fm-tv Davenport, Iowa, was full of sur- prises for David D. Palmer, presi- dent. Mr. Palmer (r) was the recip- ient here of the original station rep- resentation contract which he him- self had signed on June 18, 1932, in behalf of woe and its sister station, who Des Moines. Presenting the contract is H. Preston Peters, presi- that he would step down from his chairmanship or the commission itself if Mr. Johnson desired (see page 72). Representative Oren Harris (D-Ark.), chairman of the parent Commerce Committee, refused to speculate on spe- cific moves the new President might make in the regulatory field, saying it was a little too soon to tell. But Repre- sentative Harris had this to say: "President Johnson is rightly con- cerned about the strength and fiber of broadcasting and the news media, not just because of his long service in the Congress, but his close association with the broadcasting industry itself [the LBJ stations]. I think he's going to con- tinue the theory that this is a service that belongs to the public [and] I think he's going to be firm that the regulatory process be carried out." Then, with perhaps a thought back to his own investigations of alleged ex dent of Peters, Griffin, Woodward, successor to the founding firm. Free & Sleininger. Who and woe were charter clients of the representation firm. At the same observance (Thursday. Nov. 21) Ben F. Waple, FCC secretary, personally delivered the license renewal for woc-tv which had been in abeyance for over a year, caught in the FCC's backlog (Broadcasting, Nov. 25). parte contacts by commissioners, pay- ola and rigged quiz shows, Representa- tive Harris said, "He's also going to be firm with the attitude that those who are going to perform the immense task [of public office] are going to do so with the highest degree of integrity, as did President Kennedy." On a future course for the FCC: "Our regulatory agencies are doing a difficult task, and I don't agree with all of their actions, but I think they're going to do the best they can." Subcommittee And FCC Plans ■ Rep- resentative Rogers's thoughts turned to his immediate plans for countering the (present) FCC and its July 26 interpre- tation of the fairness doctrine enunci- ated in 1949. Two weeks ago the com- munications panel approved a bill of Representative Rogers's that would pre- vent the FCC from regulating the length and frequency of commercials, a proposal the FCC defended during a three-day hearing early last month (Broadcasting, Nov. 11). That bill now is before the full Commerce Com- mittee. Enactment of any legislative measure to counter the FCC seemed remote and even clearance by the committee before the end of the year seemed unlikely, but Representative Rogers said he planned to call his subcommittee into another executive session, probably this week, to consider further means to head off the FCC. The FCC has turned down his request that it suspend a schedule of license fees, set to start Jan. 1, until his sub- committee can hold a public hearing on whether the commission has the au- thority to proceed. Representative Rogers said, however, that he has heard that several groups plan to seek court action, probably an injunction, to pre- vent the fees from becoming effective until their legality can be determined. He did not identify the groups, but did say they were not necessarily broad- casters. The subcommittee also will consider the FCC's activities in behalf of fairness. Having conducted extensive hearings on editorializing and fairness in July and September, the panel may issue a re- port on the subject rather than propose legislation. Representative Rogers said. Chairman Henry has informed him that the commission will stand on its already known position on fairness rather than make another appearance before the subcommittee, as had been expected earlier, the congressman said. Representative Rogers said he thought the FCC has the power to say that broadcasters "should strive for fairness, but when they get down to detail and rulemaking," that's another story. "Fair- ness is more of a suggested matter [of principle] to be taken into consideration 78 (THE MEDIA) BROADCASTING, December 2, 1963 by the FCC at the time when licenses are renewed. . . . Unless we try to spell out a fairness doctrine with guidelines, we should not try to pass a bill," he continued. When he announced his editorializing hearing this summer, Representative Rogers said one of its objectives would be to make progress "in providing guide- lines both for the protection of the broadcaster and the public." Those guidelines may come out of the sub- committee's report, he suggested last week. It is also possible the report may urge the FCC to reconsider its stand on fair- ness. Representative Harris has been responding to mail he has received on fairness with a statement that it is his "sincere hope and expectation that the FCC will re-examine the several recent interpretations of the doctrine and will attempt to modify the application of that doctrine so as to provide broad- casters with fair and workable stand- ards" for editorials and controversial issues. Representative Rogers warned, how- ever, that if the commission rules that broadcasters must offer free time to answer paid, controversial broadcasts, and if it intends to start cancelling li- censes on such cases, then that is when the Congress ought to step in. Conflict of interest law may be eased CONGRESS ASKED TO EXEMPT SOME EMPLOYES Conflict of interest, a phrase heard often in the halls of Congress these days, is the subject of identical com- munications bills now pending in the House and Senate. The measures, S 2319 and HR 9155, were requested by the FCC and would liberalize employee conflict of interest regulations to exempt special govern- ment employes, usually part-time con- sultants. The bills were introduced by Senator Warren G. Magnuson CD- Wash.) and Representative Oren Har- ris (D-Ark.), chairmen, respectively, of the Senate and House Commerce com- mittees. The Senate committee, meanwhile, is expected to be asked soon to con- sider a conflict of interest bill intro- duced by Senator William Proxmire (D-Wis.) that would prevent the FCC from giving members of Congress a special advantage in community serv- ice criteria in judging applications be- fore the FCC due to their public of- fice. Senator John O. Pastore (D-R.L), chairman of the Communications Sub- committee, which heard testimony on the bill early this fall (Broadcasting, Sept. 9), said last week that the measure has been redrawn to include all public officials, elected or appointed. Broadcasting studies have shown more than 20 congressmen, senators or their relatives have interests in broad- cast stations. Senator Proxmire, who agreed with the revision when he testified in Sep- tember, has pursued adoption of such a measure since 1960 when an FCC hearing examiner held that Capital Cities TV Co.. an applicant for channel 10 Albany, N. Y., was "manifestly su- perior" in civic participation, because five owners were congressmen. The FCC, which opposed the Proxmire bill at the Senate hearing, argued that the commission reversed the examiner in the Capital Cities case and does not BROADCASTING, December 2, 1963 give special weight to applications on the basis Senator Proxmire has cited. A proposal offered by Senator Strom Thurmond (D-S.C.) that congressmen not be allowed to hold any interests in stations because they are in a position to influence the FCC has received no support from the committee. Subsequent to the hearing, with the wide publicity news media have given to financial dealings of Robert G. (Bobby) Baker, who recently resigned his post as secretary to the Democratic majority in the Senate, several other bills have been introduced which relate to disclosure of private holdings by members of Congress. Their supporters point out that the congressmen, while setting rigid standards for the behavior of members of the executive branch make no such rules for themselves. At least one lawmaker has proposed that if Congress votes itself an increase in salary, it also should "require mem- bers to make their congressional careers a full-time occupation" and give up outside interests. Money bill for FCC goes to conference The FCC, the Federal Trade Com- mission and other government agencies not yet authorized funds for their fiscal 1964 operations which began July 1 were given authority last week to con- tinue spending at the fiscal 1963 rate. Congress agreed Tuesday (Nov. 26) to a continuing resolution, the legisla- tive device which allows the govern- ment to function without passage of appropriations measures. Similar reso- lutions have been passed every few months since the new fiscal year began this July. 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The House voted $15.8 million for the FCC and $12.1 million for the FTC. The Senate agreed to a $400,000 cut for the FCC (a $15.4 million total) and restored $229,500 for the trade commis- sion (a $12,329,500 total) (Broadcast- ing, Nov. 24). Senate conferees named last week in- clude Senator Warren G. Magnuson CD- Wash.), chairman of the Commerce Committee as well as the Senate's inde- pendent agency appropriation unit, and Senator Gordon Allott (R- Colo.). Senator Allott, ranking Republican member of the independent offices ap- propriations subcommittee, pushed for adoption of stern language in the com- mittee report which urged the FCC to cooperate with broadcaster efforts in self-regulation "rather than to contem- plate mandatory regulation" (Closed Circuit, Nov. 11). NBC publicists seek to join Teamsters union Publicists of NBC, Hollywood, rep- resented by the National Association of Broadcast Employees & Technicians Local 53 (AFL-CIO) since May 1953, have filed with the National Labor Re- lations Board for a decertification elec- tion and indicated that their preference would be to join the Teamsters' Broth- erhood. The 15-member group, according to shop steward Norman Frisch and mem- ber Rolf Gompertz, who along with The blueprint for baseball "spectacu- lars" to be shown nationally on tele- vision without blackouts (Broadcast- ing, Oct. 14), has been shelved for 1964 by its architect, John Fetzer. Mr. Fetzer, president of Fetzer Sta- tions and owner of the Detroit Tigers, said that hopes for such games in 1964 withered away for several reasons. "The schedules of the clubs are all hard- and-fixed for next year. Time caught up with us and we couldn't hold up the schedules any longer. Also, several clubs have contract commitments in connection with regional rights and it will take another year to get them into line for 1965." However. Mr. Fetzer said that at the major league meetings which begin in Los Angeles next week (Dec. 9), he will propose to the clubs to "go directly Herman Lewis, make up the NBC group's proposal committee, met Nov. 14 with NABET business agent Syd Rose and Local 53 president John Al- len. The publicists charged that Rose advised them their move would leave them "forever barred" from representa- tion by any AFL-CIO union. There was no comment from Rose to this charge. NABET also represents ABC publi- cists in Hollywood. CBS is represented by International Alliance of Theatrical Stage Employes. NBC's contract ex- pires Jan. 31, 1964. WDSM-TV's color activities ready to roll Wdsm-am-tv Duluth, Minn. -Superi- or, Wis., has completed expansion and remodeling of studio and office facilities and expects to begin local live color TV programing this month, it was an- nounced last week by Robert J. Rich, general manager. Over $100,000 has been invested in the project. An NBC-TV affiliate, wdsm-tv be- gan airing network color in 1956. Last year the station added color film and slide equipment to enable colorcasting of local commercials and films. Now a new RCA 41-K color camera chain will enable local live color. Wdsm-am-tv's third annual "Christ- mas City of the North" parade and major local retail promotion were to have kicked off in that community Nov. 22 but were delayed at the last moment by the assassination of Presi- dent Kennedy. The event was resched- uled last Friday. PROGRAMING to large national advertisers who have shown intense interest in our plan, sell our rights to them and then take the completed package to the networks for acceptance or refusal." Mr. Fetzer did not identify the pro- spective sponsors, but said the reason for the interest shown is the fact that his plan "envisions very few, if any blackouts. And the baseball broadcast sponsor can get impact in every major market," which was not possible before this. When he originally made his pro- posal, Mr. Fetzer envisioned a three- hour national baseball show, probablv on Monday night, with interviews and features added to the game telecast to round out each night's package. His schedule called for 26 weekly games, featuring all teams in the majors ABC-TV executives meet with affiliates ABC-TV executives were scheduled to start meeting in New York today (Dec. 2) with station managers from affiliate stations for a series of discus- sions on progress made during the past year and program plans for the 1964- 65 season. The New York regional meeting will be followed on Dec. 4 with a similar discussion in San Fran- cisco, and another on Dec. 6 in Chi- cago. Among the ABC executives to attend all three meetings are: Thomas W. Moore, president of ABC-TV; Elmer Lower, president ABC News, special events and public affairs; Julius Barna- than, vice president and general man- ager ABC-TV; Edgar J. Scherick, vice president in charge of network pro- graming; Robert L. Coe, vice president in charge of TV stations relations; and Chester R. Simmons, vice president in charge of Sports Programs Inc. Media reports... Broadcast scholarship ■ The Associa- tion of Broadcast Executives of Texas has established an annual $500 scholar- ship fund for college students planning to pursue a career in radio-TV. ABET, which hopes to increase the value of the award as the years pass, will give the first such scholarship for the semes- ter starting September 1964. Indiana experiment ■ Wsbt-am-fm-tv South Bend, Ind., recently conducted "an experiment in mutual learning" by and giving each a slice of $250,000 or more from a $6.5 million or better game rights pie. Heavy Support ■ Mr. Fetzer said that "both major leagues are solidly behind this plan and I think the majority of the clubs will endorse it strongly." He expects the working agreement between the major and minor clubs to be modi- fied to let it go through as planned. A payment to the minor leagues for possible invasion of their territorial rights would be included in the Fetzer plan. In conferences with clubs and net- work officials Mr. Fetzer noted several points which also led to abandonment of the "spectaculars" for '64. "One network wanted 'unique' games such as exhibitions between top-flight clubs of both leagues. The leagues could not find agreement on this point. "An attempt was made to try out the idea on the basis of six games only for 1964. However, program clearance FETZER BASEBALL PLAN FACES DELAY Majors' '64 schedules, commitments too far along 80 BROADCASTING, December 2. 1963 holding a three-hour seminar in its stu- dios for local educators. The role of ra- dio-TV was explained and educators' needs and views explored. WQSR to hotel ■ The Randolph House hotel in Syracuse. N. Y., is the new home of wqsr Solvay, a suburb of Syracuse. Both the studio and offices of the station are in the new hotel. Tall in Baltimore ■ The candelabra tow- er which holds the antennas of WBAL- tv, wmar-tv and wjz-tv, all Baltimore, will be raised 270 feet. After the exten- sion the tower will be 900 feet above ground and the antennas will rise an additional 100 feet. Construction is to be completed by July. RCA plans biggest closed circuit hookup RCA's exhibit at the 1964-65 New York World's Fair will be highlighted by the largest closed-circuit TV net- work in history, the company has an- nounced. The RCA hookup is expected to provide more than 2,000 hours of programing for about 250 color sets lo- cated throughout the fair grounds. The fair's opening April 22 will be telecast in color by NBC-TV in a three- hour show that will include a preview of events and a look at more than 50 exhibits. Huntsville TV starts Whnt-tv Huntsville. Ala., began pro- graming Thursday (Nov. 28). The channel 19 outlet is affiliated with CBS- TV and is licensed to North Alabama Broadcasters Inc. problems and the rights fees for such a modified telecast appeared insufficient to be of interest to participating clubs as a major source of income." Carlton, Silverbach co-chairmen TFE-'64 Leading television film distributors will hold Television Film Exhibit-'64 at the Pick-Congress hotel in Chicago April 5-8. This will be the second year that distributors will hold an exhibit, coincident with the NAB convention in Chicago. Richard Carlton of Trans-Lux Tele- vision and Alan Silverbach of 20th Century-Fox Television are co-chair- men of the executive committee for TFE-'64. Leo Gutman of Four Star Distribution has been named chairman of the entertainment committee for the exhibit and Michael Laurence of Trans- Lux TV has been appointed chairman of the business affairs committee. It's a special blend of excite- ment and experience combined to form a rare 6 year old brew known as Telescript. In recent months a totally new management team has been selected to direct and operate Telescript. A number of important developments have taken place... new prod- ucts and services are being added and developed to com- plement and expand the Telescript product line. Among the new products is the Shibaden 5820 Image Orthi- con Tube. Telescript has been selected as exclusive distrib- utor for this quality I. 0. Tube. The Shibaden tube matches and exceeds the performance and warranties of its competi- tors... yet it costs 25% less! In coming months you can look forward to a number of important announcements from Telescript. Meanwhile, please write and ask for more detailed information about the Shibaden I. 0. Tube. \ TELESCRIPT INCo ity ' 6505 WILSHIRE BOULEVARD., LOS ANSELES, CALIFORNIA 90048 BROADCASTING, December 2, 1963 Talk about debates tones down, but keeps on Grief and shock over the assassi- nation of President Kennedy shut off much official discussion of CBS's offer of unlimited free prime time for joint appearances of presidential and vice presidential candidates last week, but it was apparent from some comments that the subject was in the back of many political minds. A key Republican congressman who was in on Richard M. Nixon's decision to appear on television in 1960 said last week that he thought joint appearances next year would be "the best thing" for his party. Representative William L. Spring- er (R-Ill.), second senior Republican member of the House Commerce Committee, said he expected Presi- dent Johnson to "duck it" [the TV appearances] if he can. On the other hand, a Democratic party spokesman said that if Presi- dent Johnson should be the party's 1964 candidate, he expected that Mr. Johnson would welcome the oppor- tunity to meet his opponent on tele- vision. The spokesman pointed out that in a letter written to CBS President Frank Stanton before the assassina- tion, Democratic National Commit- tee Chairman John M. Bailey thanked Dr. Stanton for his offer and noted that the TV appearances in 1960 created great national inter- est in the presidential race and could be expected to do the same, if not more, in 1964. President Kennedy had committed himself to a joint TV appearance in 1964 as long ago as 1960. And Representative Oren Harris (D-Ark.), chairman of the House Commerce Committee and the man whom President Kennedy asked to seek a suspension of Section 315 for next year to clear the way for joint TV appearances, said last week that it will be worked out soon. HJ Res 247, the suspension resolution, has been approved in slightly different versions by both houses and is again before his committee. At least one senior member, who fought the measure before passage last spring, said privately he wanted to reexamine the whole matter in light-of the CBS offer. TV To Help GOP? ■ Representa- tive Springer thinks the Republi- can presidential candidate, whoever he is, will need the national televi- sion exposure that a joint appear- ance would provide. Any of the cur- rent GOP front runners would do very well on TV, he said. On the other hand, Representative Springer continued, he does not ex- pect President Johnson to be "for- midable" on TV. The late President Kennedy certainly was, the congress- man conceded, and he recalled tell- ing Mr. Nixon that, from a televi- sion standpoint, Mr. Kennedy would be the best possible candidate that the Democrats could nominate in 1960. The Democrats would need the enormous publicity that a joint appearance on network television could give, he said he told Mr. Nixon, and Mr. Kennedy's TV style and manner were excellent. Did he advise the former Vice President not to accept the TV pro- posal in 1960? Representative Springer said he thought that Mr. Nixon was the "best off-the-cuff guy" in the country, especially after the "kitchen debate" with Soviet Pre- Collins, Arnoux to head delegation Broadcasting participants in a Dec. 9 meeting with representatives of the National Council of Churches to discuss the council's controversial pronounce- ment on television programing (Broad- casting, Nov. 18) were announced last week by the National Association of Broadcasters. The NAB and the industry have ob- jected strongly to the council's call for regulation by the FCC of commercial announcements and for direct regula- tion of the networks. The NCC, in turn, maintained the broadcasters misunder- stood its pronouncement because of dis- torted publicity and asked for the meet- ing. LeRoy Collins, president of the NAB, and Campbell Arnoux, wtar Norfolk, Va., and chairman of the special broad- casters committee, will head the indus- try delegation. They will meet in New York next Sunday (Dec. 8), one day ahead of the closed meeting with the church leaders. Other members of the NAB committee include: Arthur Arundel, wava Arlington, Va.; Tom Bostic, kima-am-tv Yakima, Wash.; Ralf Brent, wrul New York; Carleton Brown, wtvl Waterville, Me.; Lee Fondren, klz Denver; J. Frank Jarman, wdnc Durham, N. C; Robert T. Mason, wmrn Marion, Ohio; Clair R. McCollough, Steinman Stations, Lan- caster. Pa.; Theodore McDowell, wmal- am-fm-tv Washington; William Mc- Kibben, wil St. Louis, and Thad M. Sandstrom, wibw-am-tv Topeka, Kan. NAB executives who will participate include Paul Comstock. vice president for government affairs, and John Couric, director of public relations. Roy Dan- ish, director of the TV Information Office, will also attend. Governor Collins spoke to a meeting of the council in Philadelphia last Sat- urday (Now. 30), during which he at- tacked the churches' pronouncement (see page 9). Film sales . . . Showcase for the 60 's (United Artists TV) : Sold to cknx-tv Wingham; cfcl- tv Timmins; cjic-tv Sault Ste. Marie; ckco-tv Kitchener; ckso-tv Sudbury; chch-tv Hamilton; cfto-tv Toronto; cjoh-tv Ottawa, and cblt(tv) Toron- to, all Ontario, Canada. Dial A A For Action Features (Allied Artists TV): Sold to wfil-tv Phila- delphia; ksho-tv Las Vegas; wnhc-tv New Haven, Conn.; wfbg-tv Altoona, Pa.; wbap-tv Fort Worth-Dallas; wlyh- tv Lebanon, Pa.; wknx-tv Saginaw, Mich.; wnbf-tv Binghamton, N. Y.; wkzo-tv Kalamazoo, Mich., and kfre- tv Fresno, Calif. Now sold in 10 mar- kets. Films of the 50' s, Volume 8 (Seven Arts Associated): Sold to wkzo-tv Kalamazoo, Mich.; week-tv Peoria, 111.; ktar-tv Phoenix-Mesa, Ariz.; wcsh-tv Portland, Me.; wrgb(tv) Schenectady, N. Y.; wdau-tv Scranton, Pa.; kcto(tv) Denver, and when-tv Syracuse, N. Y. Now sold in eight markets. Changes suggested in Great Debates format The format for next year's pending presidential debates on radio and TV may undergo substantial changes if the politicians have their way. The American Political Science Asso- ciation, which under a grant from NBC has been conducting a study toward improving the effectiveness of the de- bates, reports it has received more than 400 recommendations, or a response of about 75%, from requests sent to national and state party chairmen, con- gressmen and governors. NBC Board Chairman Robert W. Sarnoff announced earlier this year the selection of APSA to make the study — and said at the time that NBC plans to carry next year's debates. APSA Executive Director Evron M. 82 (PROGRAMING) BROADCASTING, December 2, 1963 mier Khrushchev. He did not favor a television appearance because he expected Mr. Kennedy to be nomi- nated, the congressman said, but he also knew that eventually "the press" (liberal) would force the GOP can- didate into facing his Democratic challenger on TV, and accepting then would be worse than going ahead from the start. Representative Springer said he thought the equal time suspension resolution would be held up a while in the House so President Johnson could "try to slide out of it"' by an- nouncing a policy favoring equal time but separate TV appearances by the respective candidates. Asked about any changes he might expect under a Johnson administra- tion, Representative Springer said he thought there would be nothing new for a while. He feels, however, that President Johnson knows better how to get along with the Congress than his predecessor. President Kennedy, he said, didn't like to take the time to compromise and haggle over legislative compromises. Kirkpatrick said some of the suggestions received were as much as 1 1 pages long and "demonstrate the widespread inter- est in perfecting this instrument of en- lightenment." The committee promised to give all the proposals careful consideration and the chairman, Dr. Carl J. Friedrich, Eaton Professor of the science of gov- ernment at Harvard University, said the APSA proposals would be made known next spring. CBS President Frank Stanton has offered to make free time available on his network for next yearis proposed debates (Broadcasting, Nov. 25). Listeners unanimously favor NBC Radio drama The first "returns" were coming in to NBC Radio in New York last week on the network's '"experiment" Nov. 17 (6:30-7 p.m.) in attempting to deter- mine listeners' attitudes toward dra- matic programing in radio (Broadcast- ing, Nov. 18). The network's special program — science fiction stories by Ray Bradbury — was called Experiment in Drama. As of Nov. 27, the network had 3,800 letters. The response: not one letter against the concept. Among the letters was one that said the show was a new experience for children who hadn't heard a radio drama before; another that enjoyed hearing drama on radio once again. Still another pile of letters is expected from affiliates as listeners were asked to write to the network or to the station. Network spokesmen noted that the mailing already could be stacked up against the Nov. 10 NBC's program "experiment" in TV — the topical That Was The Week That Was — which drew 9.500 responses as of Nov. 21. Many potential buyers for Four Star shows Four Star Distribution Corp. reports that a special mail and telephone sur- vey has indicated that hundreds of po- tential sales are available for the firm's off-network TV series in markets where the shows have not been presented. Says Len Firestone, Four Star vice president and general manager, "We can be of great service to these small markets by bringing our shows to the attention of the stations. Many of them are off the beaten track and are not visited by sales forces of any distribution company. The Four Star series which will be first run in the markets referred to are: Target: The Corruptors (84 markets), Zane Grey Theater (40 markets), Tom Ewell Show (112 markets), The Law and Mr. Jones (69 markets), Dick Powell Theater (69 markets), The De- tectives (one-hour in 77 markets) and The Detectives (half-hour in 65 mar- kets). Public service spot firm Formation of Ads Audio to produce radio and television spot announcements for nonprofit and government agencies was announced last week by Arthur D. Stamler. Mr. Stamler is former audio- visual manager for the National Asso- ciation of Broadcasters and continues to serve as a consultant to the NAB. Ads Audio is located at 308 Spring Lake Terrace, Fairfax, Va., telephone 273-6309. The firm has been selected by the Treasury Department to pro- duce radio and TV recruiting spots for the Coast Guard. Les Keiter show available Triangle Program Sales is offering for syndication Keiter Contracts, a five- minute daily radio interview series fea- turing sports personalities with sports- caster Les Keiter as host. Mr. Keiter has been associated with CBS, ABC and MBS. The taped series, produced in Phil- adelphia, is currently being presented over the five AM stations in the Tri- angle group. CBS-TV's ratings better than last year Dr. Frank Stanton, president of CBS Inc., told a meeting of company em- ployes last week that CBS-TV has not only maintained the position of pro- gram audience superiority which it en- joyed last year, but that it has actually improved its position this season. Dr. Stanton's comments referred to both daytime and nighttime shows. The network's nighttime lead over its nearest rival, he said, has gained three percentage points over the 10% lead it held at this point last year. He noted that "in six out of seven evenings a week [CBS-TV] commands larger audiences than its competitors and is second on the remaining night." He referred to the daytime situation as "even more remarkable." Daytime audiences for CBS-TV, which has nine of the 10 most popular daytime shows, average 98% greater audiences than ABC-TV and 49% greater than NBC- TV, according to Dr. Stanton. Dr. Stanton's assessment of rating performance was based on the Nielsen Television Index report covering the ten weeks ending Nov. 10. According to Nielsen, the following programs made up the top 10 during that two- week period: NATIONAL NIELSEN-RATINGS TOP SPONSORED NETWORK TELEVISION PROGRAMS Based on Nielsen estimates in first NTI report for November 1963 (two weeks ending Nov. 10)* NIELSEN AVERAGE AUDIENCE (t) Rating No. % U.S. homes Rank TV homes (000) 1. Beverly Hillbillies (CBS) 34.9 17,900 2. Bonanza (NBC) 32.8 16,830 3. Miss Teenage America** (CBS) 30.3 15,540 4. Dick Van Dyke Show (CBS) 29.1 14,930 5. Candid Camera (CBS) 28.3 14,520 6. Lucy Show (CBS) 27.2 13,950 7. Ed Sullivan Show (CBS) 26.9 13,800 8. Andy Griffith Show (CBS) 26.4 13,540 9. My Favorite Martian (CBS) 26.3 13,490 10. Petticoat Junction (CBS) 26.0 13,340 * Subject to definitions & reminders in the NTI report. ** Telecast only one week of this report interval. (t) Homes reached during the average minute of the program. Work started on two-hour TV film NBC-TV and Revue Studios have combined to produce a two-hour tele- film, a drama in color entitled Johnny North, starring Lee Marvin, Angela Dickinson and John Cassavetes. It is planned for the 1964-65 season. The production, reported earlier (Broadcasting, Aug. 26), actually be- gan two weeks ago and will take only four weeks to complete. Much of the action of the story — about a racing car driver who gets mixed up in a bank rob- bery— will be shot on location. BROADCASTING, December 2, 1963 83 THE ROCKY ROAD TO FAIRNESS Winning candidate's supporters threaten to sue KDIA Broadcasters who decide to editorial- ize know they can expect headaches, particularly in political campaigns. But it's rare that the problems involved — including efforts to comply with the FCC's fairness doctrine — so compound themselves that a station finds itself threatened with law suits by supporters of a candidate it endorsed. That's the position in which kdia Oakland, Calif., finds itself as the result of its effort to stimulate political debate during the San Francisco election cam- paign. As recounted by Walter Conway, kdia's general manager, the station's problems began last month, when it decided to support John Shelley, one of eight candidates for mayor, and Percy Moore, one of 17 candidates for six seats on the board of supervisors. The station planned to broadcast a total of 20 2V4 -minute editorials, 60% of them devoted to Mr. Shelley's candi- dacy, the remainder to Mr. Moore's. To meet the requirements of fairness, it intended to offer opposing candidates two spots totalling 13 minutes free time. One announcement would be used by a spokesman selected by the candi- date, the other by the candidate him- self. About a week before the starting date of the station's editorial schedule, one of the mayoralty candidates, Harold Treskunoff, complained to the station and the FCC. He said the time offered the mayoralty candidates should be equal to that devoted to editorials in behalf of Mr. Shelley. Editorials Cancelled » The station, after conferring with its Washington attorney, Harry Becker, decided to with- draw its editorial schedule. It felt that, under the fairness doctrine, it would have had to offer all candidates time "equivalent" to that it was devoting to the candidacies of Messrs. Shelley and Moore. It decided to let stand its offer of free time for all the candidates and to make a brief announcement of its sup- port of Messrs. Shelley and Moore at the beginning of each candidate's pro- gram. This may have solved one problem. But it laid the groundwork for another. Mr. Treskunoff, in the time offered him, not only criticized Mr. Shelley but made a "strong" personal attack on two of Mr. Shelley's principal supporters, Terry Francois and Cecil Poole. Both men are attorneys and Mr. Poole, in addition, is assistant U. S. attorney for Northern California. Mr. Treskunoff's statement was taped and broadcast Sunday, Nov. 4. How- ever, the broadcast quality was so poor that the station decided to rebroadcast it the following evening. Meanwhile, kdia informed Messrs. Francois and Poole of Mr. Treskunoff's statement and offered them time for reply. Attorneys Angered ■ However, both attorneys were so incensed by Mr. Treskunoff's statement that they brushed off the station's offer of time and said they would sue the station. They were unmoved by Mr. Conway's argument that, because of the Communications Act, the station is prohibited from cen- soring candidates. They "were particularly disturbed," Mr. Conway said, "by the fact that the station intended to repeat the Treskun- off statement." Before and after the rebroadcast of the Treskunoff tape, Mr. Conway broadcast a statement for the station which included an answer to Mr. Tres- kunoff, as finally made by Mr. Francois, and a statement by Mr. Francois con- cerning Mr. Poole's position. On Tuesday, Nov. 5, the voters elected Mr. Shelley though Mr. Moore was defeated. But the station is not yet fully enjoying the satisfaction that goes with backing a winner. As Mr. Conway concluded his report, "kdia has not been informed" whether Messrs. Francois and Poole, "the supporters of the can- didate endorsed by kdia," intend to make good their threat to sue the sta- tion. UA to finish pilots on six by Dec. 15 United Artists Television reports it will have six co-produced pilot films for the 1964-65 season completed by Dec. 15. Three pilots are being made in asso- ciation with Robert Alan Aurthur. They are: Pioneer, Go Home, starring Tom Ewell, for ABC-TV; Mark Dolphin, starring Robert Horton, for CBS-TV, and Kibbee Hates Fitch, starring Don Rickles and Lou Jacoby, for CBS-TV. The other three pilots are being pro- duced for CBS-TV. Co-producers with UA are Jackie Cooper Productions with Calhoun, which stars Mr. Cooper; Phil Silver's Gladasya Productions with Gil- ligan's Island, starring Bob Denver and Alan Hale, and Daystar Productions with John Stryker, an adventure series being filmed in Hollywood. 'East Side' leaves off; 'CBS Reports' picks up The CBS Reports series will turn its attention to the Harlem district of New York for a special titled "The Harlem Temper," Dec. 11 (7:30-8:30 p.m.). The program will focus on groups which vie for support of the Negro in the North, including the Black Muslims and the National Association for the Advancement of Colored People, and appraise their success in gaining loyalty. A segment of CBS-TV's East Side/ West Side titled "Who Do You Kill," presented Nov. 4 (10-11 p.m.), which was a dramatic presentation of ugly living conditions in Harlem, has report- edly evoked indignation at the filthy conditions. A subsidiary of the Kinney Service Corp., which specializes in industrial cleaning services, will — at its own ex- pense— clean out a square city block regarded as the dirtiest in Harlem. Five D.C. stations ask to speak on crime bill Five Washington radio and TV sta- tions have asked the Senate District of Columbia Committee for an opportun- ity to testify on the obscenity provision of the omnibus crime bill for the Dis- Barber laments about long hairs FCC commissioners must some- times wonder if they are effectively communicating to the public. Com- missioner Robert E. Lee, for ex- ample, has received a letter from a retired barber asking the FCC to regulate male TV performers' hair- cuts. "It's really disgusting," Walter A. Chall of Detroit wrote, "to see them on TV with the long hair on the back of their necks about two inches long and the shaggy hair curling up around their ears. From the neck up they look like skid-row bums. . . . It's really a disgrace to television." Mr. Chall suggested that the shaggy showmen should have their hair trimmed once a week, and cited Lawrence Welk and Jackie Gleason as examples of neat performers. "I really do sincerely hope that you not only police TV," he told Commis- sioner Lee, "but see that all male performers are policed in regard to their shaggy hair." Mr. Lee wrote back to Mr. Chall noting that the FCC has no regula- tory authority in the hair area, but suggested that the retired barber write to the stations which he watches. 84 (PROGRAMING) BROADCASTING, December 2, 1963 Rahs and boos on TV programing from Congress A CBS-TV documentary and an NBC-TV drama, both broadcast this month, have won praise from mem- bers of Congress. But an Ohio con- gressman wants the Republican Na- tional Committee to preview two planned NBC-TV White Paper docu- mentaries on Cuba to check them for "distortion." Representative Samuel L. Devine (R-Ohio) said Nov. 20 that he had written the Republican National Committee urging them to ask NBC for a preview. The two programs in question. Representative Devine said, are "Cuba: The Bay of Pigs" and "Cuba: The Missile Crisis," both to be nar- rated by Chet Huntley. He said a midwestern newspaper had said the first program would be about the March 17, 1960. Cuba invasion during the Eisenhower administra- tion. This was labeled a "failure" by the "image makers." the congress- man said. The second program, about the October 1962 missile crisis under the Kennedy administration, was called "a brilliant success," Representative Devine explained. He said that the crisis episode was cut off at Oct. 28, 1962, but does not follow through "to give the whole picture where Ken- nedy backed off. capitulated and yielded. What a "brilliant success.*. . . "I want to see if they are fac- tual," he continued. Two previous programs in the White Paper series which he had seen were distorted. Representative Devine said, "and I want to see if they are trying to re- write history." Representative Ed Edmondson (D-Okla.) said that NBC"s 90- minute special, "The Patriots." on the Hallmark Hall of Fame was "one of the outstanding television dramas of all time."" Speaking warmly of the network and Hallmark Cards Inc.. the sponsor. Representative Edmondson said "for those who are inclined to be pessimistic and to have a dark view about the future of our country, there was something greatly reassuring about the grim but inspiring portrayal of the dark days of our Republic . . . in "The Patriots." "" Representative George M. Rhodes (D-Pa.) praised CBS^for its CBS Reports program. "The Case History of a Rumor."' as a "great service to our nation and to the cause of com- mon sense and common decency."' The congressman warned that tax benefits permit '"hate groups"' to pay for campaigns that create "confusion, hate, distrust and disunity." trict of Columbia. National Association of Broadcasters already has filed a statement against the bill saying the section is ""so sweep- ing"' it could establish a broad censor- ship system. Broadcasters are covered by the Communications Act, the NAB said (Broadcasting. Nov. 18). Witnesses as of November 22 in- cluded: John Doefer, D.C.-Maryland- Deleware Association of Broadcasters: Thomas Dougherty, wttg(tv) ; Howard Monderer, wrc-am-fm-tv; Lawrence E. Richardson Jr.. wtop-am-fm-tv; Theo- dore N. McDowell, wmal-am-fm-tv; Ben Strouse. wwdc-am-fm, all Wash- ington, and Evelyn Freyman. Ameri- can Federation of Radio & Television Artists. Program notes . . . New Wolper division ■ Wolper Produc- tions. Hollywood, has formed a new educational division to sell Wolper TV documentaries to library outlets. The Story of . . . series will be the first of- fered through the new division, which will be headed by Jack Mulcahy. 'Cardinal' show ■ Ed Spiegel is pro- ducing, writing and directing "The Cardinal," 30-minute TV documentary now in process at Wolper Productions which will follow the history of the Otto Preminger motion picture from its inception to its world premiere in Bos- ton. "The Cardinal" will be shown in February on NBC-TV as part of the Hollywood and the Stars series. Pro basketball ■ Professional basket- ball games return to New York tele- vision screens Jan. 2 when wor-tv telecasts on a once-a-week basis the first of 11 National Basketball Associa- tion games to be transmitted by Sports Network Inc. The initial telecast will feature the New York Knicks against the Baltimore Bullets. All games will begin at 9:30 p.m. with the exception I of an 11:30 p.m. starting time Feb. 13 when Boston plays San Francisco. Scientific series ■ A new MGM-TY series. Science All Stars, will fill the 4:30-5 p.m. Sunday time slot on ABC- TV starting Jan. 12. Sponsored by Honeywell, a manufacturer of auto- matic controls which has never before made a major plunge into national tele- vision, the series will feature youngsters who have won honors in science fairs across the land. Originator and execu- tive producer of Science All Stars is Steven R. Carlin. Noon high ■ QM Productions, in asso- ciation with 20th Century-Fox. will j start Dec. 2 filming an hour-long drama series, Twelve O'Clock High, for ABC- ! TV. The war-time drama will be di- rected by William Graham, who has | been associated with such shows as The j Fugitive, The Breaking Point and Dr. Kildare. The pilot script for Twelve O'Clock High was written by Paul j Monash and Beirne Lay Jr. and is based on a 1950 Fox film. New firm ■ Stephen Lord, associate pro- ducer for Filmaster Productions on the Death Valley Days series, is organizing his own production company for TV and feature films. The move was prompted by renewed network interest in his Combo TV' series re-acquired from Four Star Productions. A TV talk Show • Walter Reide-Sterl- ing Inc., New York, has acquired for syndication The Pamela Mason Show. an hour program featuring Miss Mason WHY SALES CLIMB ALONG THE SKYLINE You get a spiffy looking sales pic- ture in this "one-buy" TV market fjp^fcWhere Apparel sales are as big |!_ j as the 33rd metro area and ^"^Vj^Furniture-Appliance sales SKYLINE TV NETWORK P.O. BOX 2191 • IDAHO FALLS, IDAHO CALL MEL WBIGMT. AOEA CODE 2 O B - S 2 3 - A 5 S 7 Call your Hollingbery office or Art Moore in the Northwest or John L. QSQ McGuire in Denver. K00K Billings KFBB Great Fall? KXLF Butte KID Idaho Falls KMVT Twin Falls BROADCASTING. December 2, 1963 85 TV to document priest's Pakistan work Michael J. Kalush, director of photography at wjrt(tv) Flint, Mich., is coupling his craft with an adventurous spirit to document the work of Father Warren Dennis, a Dominican missionary, in the back- lands of Pakistan (see picture above) . The idea for the trip was planted during a meeting between Father Dennis and Mr. Kalush; at which time Father Dennis suggested that Mr. Kalush return with him to his mission in the Bahawalapur District, about 600 miles north of Karachi. Mr. Kalush's jocular response was "okay." But the father was in earnest and cleared the idea with his New York office and again broached his photographer friend with it. Mr. Kalush received immediate approval from wjrt. Mr. Kalush will film such scenes as the new village being built by Dominican Fathers in the Chitosian Desert — but the doing will not be easy. Roads to the area, wjrt said, are nonexistent and bandit raids are common events. Social customs may also interfere since women are to be photographed only if the cameraman is willing to risk being shot. It is held that photographing women causes sterility. The films will be used for three wjrt documentaries and will then be released to the Dominicans to use as training films and in fund raising. in interviews with celebrities from vari- ous fields. The taped program currently is carried on kabc-tv Los Angeles, and will be offered to stations on a five-day- per-week basis. Hotel service to expand ■ TeleGuide, a closed circuit TV network that car- ries entertainment advice to more than 38,000 rooms in 43 New York hotels, plans to expand its coverage to 45,000 rooms in 50 hotels by the first of next year. Within a year the service hopes to expand its coverage to more than 70 hotels in metropolitan New York. TeleGuide now maintains a daily 18- hour broadcasting schedule featuring films and talks on the city's attractions. Pilot started ■ A pilot film for a CBS- TV weekly, one-hour series starring Robert Horton went into production Nov. 25 in New York. The show, as yet untitled and packaged by United Artists TV, is being written by N. Rich- ard Nash and will be produced by Rob- ert Alan Aurthur. Forsooth ■ Dr. Frank Baxter, noted television lecturer on Shakespeare, will appear in 50 half-hour television pro- grams for Group W (Westinghouse Broadcasting Co.) next year in connec- tion with the 400th anniversary of the birth of Shakespeare. Dr. Baxter spent several weeks in England filming back- ground footage for the series. Scrooge from 7 A ■ Seven Arts Associ- ated will syndicate Charles Dickens' A Christinas Carol as a holiday special. The 86-minute film, made in 1951, stars Alastair Sim in the role of Scrooge. More space for space ■ United Press International says it will open a new bureau by January near the National Aeronautics and Space Agency head- quarters at Houston. Alvin B. Webb Jr., who has covered space launchings at Cape Kennedy for the past four years for UPI, will head the new bu- reau. Alexander H. Rossiter Jr. moves from Richmond, Va., to Mr. Webb's spot at the Cape. 50-year cavalcade ■ Lakeside Televi- sion Co., New York, has acquired the distribution rights to Time To Remem- ber, 39 half-hour episodes depicting life throughout the world from 1896 to 1946, and has made the first U. S. sale to wpix(tv) New York. The series has been produced by Associated British Pathe from its extensive library and features as narrators such perform- ers as Sir Michael Redgrave, John Ire- land. William Bendix, Sir Ralph Rich- ardson and Joyce Grenfell. FINANCIAL REPORTS 'Entertainment' covers many fields BRIZZARD SPELLS OUT CRITERIA FOR LENDING MONEY TO MEDIA "The first rule of lending — 'know your borrower' — is doubly important in the field of entertainment loans," ac- cording to Alvin Brizzard, assistant vice president. Security First National Bank, Los Angeles. "By its very nature, any entertain- ment project is an intangible thing and its success or failure is difficult if not impossible to predict," Mr. Brizzard said. "The character of the borrower and his past record of financial respon- sibility is usually the best guide avail- able as to his chances of succeeding in his new venture and our chances of getting our money back if he fails." In banking parlance, "entertainment" covers a wide assortment of enterprises. There are theatrical motion pictures and TV films, as one would expect. But there are also baseball, football, basketball and hockey teams. And ra- dio and television stations. And pay TV and community antenna systems 86 BROADCASTING, December 2, 1963 and intercity radio relay links. "By ex- tension, what we call entertainment has come to include almost all kinds of communications activities." Mr. Briz- zard noted. Asked for his criteria in making a loan on a projected TV series, the bank executive replied that when a series is made for first run syndication, which used to be the general rule but now is rare, the financial responsibility of the producer becomes a matter of paramount importance. "He has to sell his product piecemeal, market by mar- ket, and if he doesn't know the busi- ness thoroughly, from how much to budget for each episode to how much to charge for it in Des Moines, or Chi- cago, or Atlanta, and how to make the sale at the right price in this field of cut-throat competition. he"s going to be in real trouble, and so are we if we've given him the money to make the series." When the series is produced for net- work broadcast, financing is not as great a problem, as the usual contract calls for the producer to be paid for each episode as he goes along on the basis of one-third of the price when the script has been approved, one-third on completion of the photography and the final third on delivery of the episode, edited, scored and with full sound, ready for broadcast. Mr. Brizzard said. Profit in Reruns ■ "The main point here," he continued, "is to make sure the borrow knows his production costs and has sufficient capital to cover the difference between the actual cost of each episode and the price he's going to be paid for it by the network or sponsor. This is usually less than his cost. A half-hour show, for instance, might cost 550,000 to produce but be sold for its first network broadcast for S40.000. The balance of the producer's costs and his profits come from the reruns." Mr. Brizzard recalled an experience from the Screen Directors Playhouse, an anthology series produced in coop- eration with the Screen Directors Guild, which supplied a different direc- tor for each show in the series. The shows were filmed at Hal Roach Studios, where Mr. Brizzard was then controller. "Leo McCarey was assigned to di- rect one episode. He was a famous motion picture director, producer, writ- er, winner of an armload of Oscars. But he had never before been involved with television. He came in, read the script and didn't like it. So he called for a secretary and a typewriter and started to rewrite it. then and there, on the set, with the cast and crew stand- ing around and waiting and getting paid for it. We had a budget of S40,- 000 an installment, but that one cost Mr. Brizzard us S95.000. That's why the bank wants to be sure that the producer knows what his costs will be. "A producer has the incentive to take chances; if he has a successful series with good rerun sales, he can make a handsome profit. But a bank can't participate in that profit: there's a law against a bank taking an owner- ship position in any enterpirse. Banks can only get interest, so it's not smart for us to take too long a risk." The amount of the interest varies from deal to deal, Mr. Brizzard admitted, but he promptly reminded that "there are laws against usury." After assuring itself of the financial responsibility of the producer, the bank would then ask such questions as: Who is the star? How many episodes are to be made? What is the price per episode? "We'd want to look at the production budget and at the contract with the sponsor. If the answers are right and the sponsor is a blue chip organization we might make a loan for the full value of the contract, per- haps as much as $1 or $2 million or even more, with a chattel mortgage on all the films and an assignment of the contract with the sponsor or network as collateral. Even then, unforeseen emergencies may arise. A star can drop dead with the series half done. Or union troubles can delay things. We try to protect ourselves in every way we can and go on making loans when- ever they seem like a good risk." In a loan to buy a station, Mr. Briz- zard said, the bank would want to know its location, the nature of the market, the competition, how many times the station has been transferred in the past and whether the former owners have made or lost money with it. Why Is Owner Selling? ■ "The first question would probably be: 'Why is the current owner selling the station?' and the second one. 'Why are you buy- ing it?" "After that would come: 'What ex- perience have you had with a station like this in a market like this? If the station has been losing money, how do you know the changes will make the station profitable? After you buy the station what will your financial picture be? If it doesn't pay out how will that affect your other operations?' And so on. We try to get all the answers down on paper, including a forecast of esti- mated future operations, so we and more especially the borrower can see the whole picture. Often, when we do, it looks somewhat different to him than it did when the station broker first pre- sented the idea of buying the station." Making loans is involved, but once the loan has been made, that's only the beginning. Mr. Brizzard noted. "A broadcast property is financed with a term loan." he said, "and that takes administration. We have to keep abreast of the day-to-day progress of the company — and that means right now and not waiting for reports on what the situation was six weeks ago. Sometimes even six days ago would be too long. I frequently talk to a man at home on Sunday to find out how lllf}ore than a decade of (Constructive Service to broadcasters and lite feroadcastina ^Qndustru HOWARD E. STARK Brokers — Consultants 50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5-0405 BROADCASTING, December 2, 1963 B7 things stood on Saturday night." And that's not all, he continued. "Every company has problems that can affect its profit and loss statements and it's our business to know what they are and how they're being met so that there's sufficient cash flow to keep the company solvent, operating and paying off its loan on time. As with programs, emergencies can arise at stations. A personality with a large following de- cides to leave; worse, he moves to a competitor. We probably can't prevent it happening, but if we're on our toes it won't come as a complete surprise. When I see a financial statement that shows a loss of $50,000 where a profit of that amount had been predicted, I want to know about it beforehand and not suffer a stroke at the moment." In addition to knowing the status of the individual borrower, the men re- sponsible for entertainment loans must know what's going on in the various branches of that entertainment busi- ness, Mr. Brizzard continued. They must read the trade press, maintain their con- tacts with the people who know what's going on; they need to know what the news is and, almost as important, what the gossip is. This calls for men well grounded in the entertainment business. George Yousling, head of the enter- tainment loan department of Security First National, has been making loans to motion picture companies since the 1 930's. Mr. Brizzard spent seven years with Hal Roach before joining the bank in 1959. He is a CPA and has a master's degree in business adminis- tration from the University of Southern California. Seven Days A Week ■ "There are no such things as banker's hours in this department," Mr. Brizzard commented. "We work with our clients when they need us, which may be in the middle of the night or over a weekend." He mentioned a mid-October trip to San Francisco: "I'd expected to be there a few hours and at midnight I was out trying to buy a toothbrush and a razor. And when I got home Friday evening I got a call that made me work over the weekend." The extra hours proved to be worth while. In San Francisco, he helped put to- gether a $5 million loan to Subscrip- tion Television Inc., the new pay TV company. Over the weekend he got the information on which the bank based its decision to lend $12 million to Golden West Broadcasters to purchase ktla (tv) Los Angeles from Paramount Pic- tures (Broadcasting, Nov. 4). "We look at the figures," Mr. Briz- zard concluded, "but we watch man- agement even more closely. The per- sonal aspect can't be ignored. The biggest risk is a one-man business. If he drops dead, where are you?" Filmways moves to profit side A profit position for the fiscal year ended Aug. 31, compared to a loss for the year before even though revenues declined, was reported last week by Filmways Inc., producer of TV pro- grams and commercials and motion pictures feature films. One reason for the decline in reve- nues in the 1963 year, compared to 1962, Board Chairman Martin Ranso- hoff said, was because the firm with- drew its TV commercial production op- eration in New York during the year. Annual stockholders meeting of Film- ways will be held Dec. 12 in New York, for the election of seven directors. Only new name is that of Jack J. Katz, New York attorney; the rest are present directors. The proxy statement reports that Mr. Ransohoff received $115,218 last fiscal year, with $75,000 representing basic salary and the remainder representing producer's fees paid or advanced. Other remunerations: Lee Moselle, president and chief executive officer, $33,100; John Calley, vice president and motion picture producer, $35,592. Filmways has three half-hour weekly programs on the networks this season (Beverly Hillbillies, Petticoat Junction and Mister Ed) and has three new shows under production for possible network presentation next season (My Boy Goggle, starring Jerry Van Dyke; My Son, the Witch Doctor, and Emmy Lou). 12 months ended Aug. 31: 1963 1962 Earned (loss) per share* Revenues Income (loss) before taxes Net income (loss) p .21 $ (.22) 10,763,767 12,829,849 272.408 122,408 (275,860) (125,860) *Based on 595,445 shares outstanding com- pared with 584,004 in 1962. Audio Devices sales up Sales for the nine months of this year were up 6% over the same period last year, William T. Hack, president of Audio Devices Inc., has reported. Audio Devices manufactures magnetic tape and cartridges. Nine months ended Sept. 30: 1963 Earned per share* $ 0.39 Net sales 6,373,945 Expenses (including depreciation and amortization of $157,907) 5,667,632 Operating profit 706,313 Other deductions (net) 38,441 Net income before federal income taxes 667,872 Provision for federal income taxes 327,000 Net income 340,872 Debts redeemed Ling-Temco-Vought Inc. has issued a call for redemption on Dec. 27 of four of the company's long term debt issues totaling $27,029,880. Execution of the program will leave LTV with long term debt of $34,607,060. It was also announced that provision has been made for the sale and lease back of up to $18 million of machinery and equip- ment to assure availability of funds for the repayment of short term obligations. Scripps-Howard down slightly Slight downward trend in net income for the 10 periods ended Oct. 5 have been reported by Jack R. Howard, pres- ident of Scripps-Howard Broadcasting Co. Mr. Howard also reported divi- dend of 25 cents a share on common stock, payable Dec. 10 to stockholders of record Nov. 22. Ten periods ended Oct. 5: Earned per share Net operating revenues Net income 1963 1962 0.85 $ 0.87 10,429,326 2,192.479 10.226,603 2,246.685 Admiral sales, profits up Higher sales and profits in both the third quarter and the first nine months of 1963 has been reported by Vincent Barreca, president of Admiral Corp. Mr. Barreca said the high level of color TV sales attained early in the year is continuing. Nine months ended Sept. 30: 1963 1962 0.78 $ 0.23 Earned per share* Consolidated net sales Earnings before taxes Earnings after taxes * Based on 2,427,111 shares outstanding. 153,824,071 144,252.942 3,838.515 2,760,727 1,893,938 548,216 Oak Manufacturing net down Heavy, nonrecurring costs for the de- velopment of a new UHF tuner were among the reasons why net income was down in the first nine months of 1963 for Oak Manufacturing Co. and its subsidiaries, E. A. Carter, president and chairman, said last week. Mr. Carter added, however, that the new UHF tuner has been well received by major TV set manufacturers. Vol- ume sales are expected in the second quarter of 1964, he explained. All TV receivers must be capable of receiving both UHF and VHF after April 30 next year. Nine months ended Sept. 30: 1963 1962 Earned per share* $ 0.87 $ 0.93 Net sales 28,997,881 22,373,367 Costs of sales 22,676,051 17.395,799 Gross income 6,321,830 4,977,568 Selling, engineering and administra- tive expenses 4,892,599 3,828,495 Income from operations 1,429,231 1,149.073 Other income (net) (52,321) 136.098 Income before income taxes 1,376.910 1,285,171 Provision for income taxes 779,000 643,565 Net income 597,910 641,606 * Based on 687,074 shares outstanding. 88 (FINANCIAL REPORTS) BROADCASTING, December 2, 1963 EQUIPMENT & ENGINEERING WHO requests permit for 750 kw power Who Des Moines, Iowa, last week became the fourth clear-channel station to request an authorization to conduct an experimental operation with 750 kw. The station is owned by the Central Broadcasting Co. and operates on 1040 kc with 50 kw. Central estimated that the increased power operation would cost 5792,750, which includes the cost of an RCA transmitter. Revenues for the first year were estimated at just under SI mil- lion. Central told the commission that it would conduct studies of the reac- tions of national advertisers to the 750 kw operation — such as what accounts are added or dropped and why. The effect on other stations would also be studied. Wgn" Chicago and wwl New Orleans have also filed for 750-kw experiments and ksl Salt Lake City for a 500-kw operation. Wwl has also requested that the commission institute a new-clear channel rulemaking since the U. S. Court of Appeals, Washington, has up- held the commission's decision to dupli- cate 13 of the 25 clear-channel fre- quencies (Broadcasting. Nov. 18). Wjr Detroit and kfi Los Angeles plan to file for 500 kw and 750 kw, re- spectively. KOB replies to WABC petition Hubbard Broadcasting Co. has little sympathy for ABC if the network should lose its facilities for wabc New York. Hubbard told the FCC last week that ABC created its own predicament by refusing to file a directional antenna proposal in its wabc renewal applica- tion. Hubbard requested that the FCC dismiss ABC's petition for reconsidera- tion of the commission's Oct. 16 order which would dismiss the stay of the 30- day period in which a directional pro- posal for wabc was to be filed (Broad- casting, Nov. 25). The directional proposal is to give Hubbard's kob Al- buquerque, N. M., nighttime skywave protection — both wabc and kob oper- ate on 770 kc, a clear channel. Hub- bard is also competing with wabc's re- newal application for the channel. McHugh and Hoffman, Inc. Consultants for TV — Radio • Networks — Stations Advertisers — Agencies 470-2 N. Woodward — Birmingham, Mich. Area Code 313 • 644-9200 Hubbard claimed that the commis- sion order vacating the stay was depend- ent on court approval (in July the FCC denied a nondirectional wabc renewal and the case was taken to the U. S. Court of Appeals, Washington) and that the time for filing petitions for recon- sideration is after word from the bench. Hubbard suggested that in view of ABC's arguments for reconsideration — such as being unable to truthfully swear to its desire for a directional operation on wabc — the FCC "may well wish to reconsider its largesse (and we [Hub- bard] contend improper) action in allowing wabc another opportunity to file a directional proposal. . . ." Hub- bard went on to say that it feels its New York application should compete with the wabc directional application on file when Hubbard's application for a new station received the protective cut-off date provided by FCC rules. Puerto Rico is included in FCC's TV set rules It may come as a surprise to its citizens, but Puerto Rico is a state. At least, the FCC said, it's a state within the definition of the all-channel receiver legislation. The commission had been asked for a ruling on the question by General Electric Co. (Broadcasting, Nov. 18), which speculated that some set makers might try to continue to sell all-VHF receivers on the island after April 30, 1964. That is the date after which TV sets transported in interstate commerce must be able to receive both UHF and VHF channels. The commission noted that its rule on the all-channel receivers fell under a section of the Communications Act which specifies that "interstate com- merce" includes Puerto Rico, a com- monwealth, and all possessions of the U. S. RCA develops industrial TV tube RCA announced last week it has de- veloped a new high-resolution, one-inch diameter vidicon television pickup tube to be used primarily for industrial black- and-white television purposes. The new RCA-8507 can be used for live and film pickups and can provide color TV broadcast service. It is a high-resolution version of the high-sen- sitivity RCA-7735A vidicon. Resolution capability of the new tube ranges from about 1,000 TV lines in the center of the picture to about 700 lines at the corners. The vidicon should be operated with a grid-No. 4 voltage of 750 volts and a grid-No. 3 voltage of 450 volts. The new design includes separate connections for mesh and wall electrodes to insure a more uniform signal output. Details of the RCA-8507 have been published in a technical bulletin that can be obtained from commercial engi- neering, RCA Electronic Components and Devices, Harrison, N. J. Technical topics . . . Closed Circuit TV ■ Blonder-Tongue Laboratories, Newark, has appointed Antel Inc., Orange, N. J., franchised distributer-installer for B-T closed cir- cuit TV equipment. Antel will feature all Blonder-Tongue CCTV equipment, including cameras, switchers, studio equipment and lens turrets. New test gear ■ Standard Kollsman In- dustries, Melrose Park, 111., has intro- duced new multi-use test instrument which can supply UHF TV signals where none are otherwise available. Selling under $100, the unit not only helps TV servicemen but also TV deal- ers who wish to demonstrate all-chan- nel sets in areas where new UHF sta- tions may not yet be on air. Market plan ■ Blonder-Tongue Labora- tories, Newark, N. L. manufacturer of electronic equipment, has launched a Here's the Answer To Libel Suits: One slip of the lip, however ac- cidental, can bring about court action — with you as the de- fendant in a libel suit. It can be costly enough to be disas- trous. Now you can hold your loss on any claim to an agreed amount you carry yourself, and let Employers Reinsur- ance handle the excess. This specially designed policy pro- vides economical protection against losses due to libel, slan- der, invasion of privacy, piracy, violation of copyright. For de- tails and rates, contact: EMPLOYERS REINSURANCE CORPORATION 21 West 10th., KANSAS CITY, MO. NEW YORK, 111 John • SAN FRANCISCO. 220 Montgomery CHICAGO. 175 W. Jackson • ATLANTA, 34 Peachtree. N. E. BROADCASTING, December 2, 1963 89 "four-point" marketing plan for its UHF product line. Consumer and trade advertising will support the drive, which features price reductions, discounts, ex- tended full-year warranty protection on all parts other than tubes and price protection credit on all BTU-2T UHF converters now in dealer stock. Acoustics innovation ■ Reeves Broth- ers Inc., New York, reports the sale of a new acoustical wall covering (Acous- Decor) of Curon urethane foam to the American Mission to Greeks Inc. for its new radio studio at Ridgefield, N. J. Tower completed ■ Construction of the 2,063-foot tower for kthi(tv) (new call letters for kend-tv) Fargo, N. D., has been completed. The structure is midway between Fargo and Grand Forks, N. D. According to Polaris Corporation, which owns the channel 1 1 outlet, the new installation will be put into operation in early 1964. A new studio for kthi is under construction in Fargo. Admiral abroad ■ A contract for 1,500 23-inch table model television sets has been placed with Admiral International Corp. by the U. S. General Services Administration for use in Colombia un- der the Peace Corps program, Admiral announced last week. Initial shipment of 400 sets was made last week. A TV relay network linking Bogota and re- mote areas of Colombia will be used by the Peace Corps volunteers to help reduce illiteracy there. INTERNATIONAL More money for U.S. shows in Japan OFFICIAL'S REED NOTES HIGHER RANGE PER EPISODE Jolly old Danny, eh wot The BBC has bought The Dan- ny Kaye Show for presentation on its second TV channel which goes on the air in London next April. Ashley-Steiner represented the producer of the program, carried on CBS-TV in the United States, in the sale of 26 segments for showing on BBC-2 on Monday night. The transaction was said to mark the first foreign sale of the one-hour Kaye program. A striking development in Japanese television over the years has been the steadily rising prices the industry there will pay for U. S. programs, Seymour Reed, president of Official Films, re- ported last week after a business trip to the Far East. Mr. Reed, who spent six days in Tokyo and several days in Hong Kong before returning to New York, noted that prices for a half-hour U. S. pro- gram for showing on network TV in Japan has risen to the $2,000-$4,000 range per episode and hours to the $4,000-$8,000 range, depending on the show. He said this is "remarkable" pointing out that eight or nine years ago prices were six to ten times lower. He believes the future is "even brighter" for U. S. programs, noting a movement to broaden the buyer's mar- ket in Japan. He explained that at present, sales can be made only to net- works or stations but there are devel- opments that point to the establishment of a distributor set-up. This would lead to more competition for U. S. programs and hence be conducive to raising prices over present levels, Mr. Reed observed. While in Japan, Mr. Reed closed ne- gotiations with the Tokyo Broadcasting Corp. for Official's Battle Line series, which he said, will place the actuality program on more than 100 stations. In addition, Mr. Reed completed a similar agreement for Battle Line in Hong Kong. He noted that the series has been sold in more than 120 U. S. markets and in Latin America. He reported that he had discussed co-production projects with several Jap- anese producers. Although no commit- ments were made, Mr. Reed remarked, there is a possibility that several epi- sodes of a future series may be filmed in Japan. Abroad in brief . Brazil account moved ■ The Ultra- Group, Brazilian-owned combine of 15 bottled gas corporations, has appointed the Sao Paulo office of McCann-Erick- son to handle an account formerly held by the firm's two house agencies. The Ultra-Group operates in nine Brazilian states and has a network of 66 home appliance stores, 1,500 agents and 600 salesmen. Agency named ■ Chic Creations Ltd., a subsidiary of Durazone-Choice Inter- national Ltd., has named Grant Adv.'s London office to handle all advertising and sales promotion for a new teenage hairspray product, Like Helen. Grant has purchased time on Radio Luxem- bourg for a special merchandising offer which gives top ten popular records to successful contestants. Same hour shows ■ New tape delay center has been opened at Winnipeg, Man., by the Canadian Broadcasting Corp., to permit almost 90% of Ca- nadian viewing audiences to see na- USIA surveys foreign reaction to U.S. TV shows Cultural standards are one of the most sensitive areas in which a so- ciety may take its own pulse — and, indeed, that of its contemporaries. Television has proven itself to be, if not a bridge, at least an open chan- nel of cultural exchange between the differing peoples of our world. Overseas surveys made by private firms for the U. S. Information Agency in July 1962 and released last week may serve as an interesting, though isolated, barometer of the American image abroad. People in four western European countries and Japan were questioned on how they felt U. S. television programs shown in their countries represent Ameri- can life. The surveys sought overall impressions through specific ques- tions on style, program content and general entertainment. The results presented somewhat of a paradox — the more favorable im- pression of American life was found in Japan, whereas the western Euro- peans (British, French, West German and Italian) were more critical. None- theless, opinions varied greatly among the Europeans — 60% of the British interviewed gave favorable responses compared to 45% in France and Italy. The surveys draw no conclusions. The high standard of American living, as presented by TV, left good impressions in almost all cases; vio- lence and crime generally caused an opposite reaction, the USIA said. Continental Europeans were more receptive to the standards they viewed while the British were more inclined to doubt the scene before them. The survey noted that when Eu- ropeans discounted what they saw it was because they felt the image of American life was being distorted — "particularly in respect to material rewards," the agency said. The USIA noted that in Japan the younger and better educated were in- clined to watch American programs and receive favorable impressions. 90 BROADCASTING, December 2. 1963 tional shows at the same hour in Can- ada's four major time zones. CBC opened a TV delay center at Calgary, Alta.. in 1958. Now viewers from Quebec to the Pacific Coast can see a show at the same local time hour in the Pacific. Mountain. Central and East- ern time zones, while stations in the Atlantic and Newfoundland time zones will see the shows one hour or 90 min- utes earlier. Power increase ■ Ckoy Ottawa, Ont., went on the air Nov. 18 with a new 50 kw Canadian General Electric trans- mitter and 5-tower CGE antenna array. The station was recently authorized to increase its power from 5 kw on 1310 kc. The power increase has meant a shift to the station's transmitter from South Hull. Que., to a new location in southwest Ottawa, in Nepean Township. Fee increase ■ Radio licenses went up to S3. 50 and combined radio-TV li- cences, cost S 1 4 annually in the Irish Republic as of Nov. 1. New transmitters ■ BBC-TV has or- dered six 5 kw 405 line TV transmitters for use in Wales, Scotland and Lan- cashire. They will be used for separat- ing BBC-TV programs to Wales from those of neighboring English regions, for extending coverage of distinctly Scottish programs to southwest Scot- land, and for improving reception in Lancashire. A transmitter to bring BBC 2, the new television network, to north and northeast Scotland will be built in Kincardineshire in 1966. BBC's new network will cover central Scot- land by the end of 1965. Film production alliance ■ Video Pic- tures Inc.. with offices in New York. Los Angeles and Montreal, has joined Robert Lawrence Productions Ltd.. To- ronto, in jointly announcing a recipro- cal agreement between the two firms. The companies will make their facili- ties and personnel available to each other. VPI will represent RLP on Ca- nadian work done in the U. S.. and RLP will represent VPI on American work done in Canada. Rep appointed ■ Ckcw-am-tv Monc- ton. N. B.: ckvr-tv Barrie. Ont., and chfi Toronto. Ont.: E. S. Sumner Corp., New York, as exclusive U. S. representative. British films sold ■ Big Night Out (As- sociated British-Pathe) has been sold to Australia's ATN commercial network. The Avengers (Associated British- Pathe) 39 episodes have been sold to Australian Broadcasting Commission. Account switches ■ Young & Rubicam, New York, has announced the acquisi- tion of seven new accounts for the firm's London, Frankfurt and Milan offices. Y&R's London office has been assigned Micrin by Johnson & Johnson, Playtex girdles and Hawker-Siddeley, makers of airplane frames. In Frank- furt, a new Procter & Gamble product and the U. S. Poultry Commission have been added. The Milan office has been awarded Bertelli, an Italian cosmetic firm and a brandy from Buton Co. TPEA extends contract The executive committee of the board of directors of the Television Program Export Association announced last Wednesday (Nov. 27) that it has approved the extension of the contract of its president. John G. Mc Carthy, through 1964. Formal ratification of the committee's action will be consid- ered by the full directorate of TPEA at its annual meeting in New York next month. Billings increase in Canada Both radio and television national advertising billing were up in Canada for the first eight months of this year, according to a report of Elliott-Haynes Ltd., Toronto market research organi- zation. Radio expenditures were up from $13,098,328 in the 1962 period to $15,386,569 in this year's January- August period. Television expenditures were up from $33,292,140 last year to $38,374,710 this year. Canadian-made sets show sales increase Radio and television receivers made in Canada sold in larger numbers in the first nine months of this year than in the same period last year, according to figures of the Dominion Bureau of Statistics, Ottawa. Radio receiver sales totalled 491,742 units as compared with 430,873 in the January-September period last year. The made-in-Canada TV receiver sales totalled 298,485 units, as against 288,952 a year ago. Radio receiver set sales in Ontario totalled 311.985 units of the total of 491,742. TV receiver sales in Ontario were 106,- 167 out of the total of 298,485. Radio transistor receiver imports for the first six months totalled 295,085 units while 9,190 TV receiver sets were imported in this period. CHFI gets nighttime frequency with 10 kw The first Canadian FM station to start a separate AM radio operation was chfi-fm Toronto. Now chfi, on 1540 kc daytime, starts another sta- tion for nighttime operation with 10 kw on 680 kc. In granting chfi-fm-am the new Toronto frequency, the Canadian Board of Broadcast Governors explained that "the performance of chfi-fm in Toron- to justifies the granting to it" of AM stations. Because "no other frequency is presently available for fulltime use in Toronto, the BBG is prepared to recommend that Rogers Broadcasting Ltd. be permitted to broadcast on dif- ferent frequencies day and night. It is unlikely that a similar situation will oc- cur again, and the BBG's action in this case should not be considered as a precedent." At the October meeting of the BBG cfam Altona, Man., was recommended for a new AM station at Steinbach, Man., on 1250 kc with 10 kw. The station will use cfam programing. Cjic Sault Ste. Marie, Ont., was rec- ommended for a radio station at Wawa, Ont., with 1 kw day and 250 w night on 1240 kc, with a portion of the pro- graming to be from cjic. Three new TV rebroadcasting sta- tions were recommended by the BBG to the Minister of Transport. Ckck-tv Regina, Sask., was recommended for channel 7 at Moose Jaw, Sask., with 55.4 kw radio and 27.7 kw audio; cjfb-tv Swift Current, Sask., for chan- nel 10 with 390 w video and 195 w audio at Riverhurst, Sask.; and Mala- kwa Farmers' Institute at Malakwa, FOR TOWERS of all kinds call ROHN For a complete line of towers ideally suited for radio, television and micro- wave use of all kinds, rely on ROHN. Shown above is the final installation of a 16 bay antenna atop a 485' ROHN TV broadcast tower. The installation is the WMBD-TV translator station at LaSalle, Illinois, Channel 71. ROHN Manufacturing Co. IP.O. Box 2000 Peoria, Illinois "Pioneer Manufacturer of Towers of All Kinds" 0*°c* ROHN Representatives world-wide. BROADCASTING, December 2, 1963 91 They're romping around the globe on 'Romper Room' The ten-year-old Romper Room proximately 125 stations, of which 50 TV program for pre-schoolers is are in foreign countries. In the U.S., acquiring a strong international ac- the program is produced and dis- cent as licensed versions of the show tributed by Romper Room Inc., begin this fall in Scotland and Mexi- founded by Bert Claster, which holds co, supplementing telecasts in Japan, primary rights to the show. Australia, Puerto Rico and Vene- The program has a live format, zeula. Romper Room Inc. supplies scripts The program originated in Balti- of each program and provides props, more 10 years ago and spread through An interesting and integral feature of the years to approximately 75 U.S. any Romper Room contract is that TV stations. A year ago Fremantle the Claster organization will train International assumed overseas distri- each teacher at its Baltimore head- bution of Romper Room, which was quarters for one week before she carried then only in Canada and assumes duties at the station. Through Puerto Rico. Scotland and Mexico the years more than 200 teachers will begin to schedule it within a few have been trained, weeks. The program usually has six chil- Romper Room is carried on ap- dren, aged four to six, on the pro- B. C, for a 5 w transmitter to pick up programs of chbc-tv Kelowna, B. C. Chml Hamilton, Ont., has been rec- ommended for an FM station at Hamil- ton on 95.3 mc with 2.9 kw. Cksl London, Ont., has been ap- proved for a power boost from 5 kw to 10 kw and frequency change from 1290 kc to 1410 kc. Cfpr Prince Rupert, B. C, was ap- proved for a power boost from 250 w on 1240 kc to 10 kw on 860 kc. Chqm-fm Vancouver, B. C, has been approved for power increase on 103.5 mc from 18.95 kw to 100 kw. Bunker: radio spots are better than TV's "Radio is now producing better com- mercials than television," said Ed Bunk- er, president of the Radio Advertising Bureau, New York, at the Canadian Radio Commercials Festival in Toronto. The festival was sponsored by the Radio and Television Executives Club and the Canadian Radio Sales Bureau. Awards were made to stations and agen- gram. Romper Room began on Oct. 7 in Japan for relay on a 26-station network, constituting the largest overseas sale to date. Fremantle President Paul Talbot supervised ar- rangements in Tokyo during the pro- gram's debut. The Future ■ Two future Romper Room teachers were in New York two weeks ago. Lesley Blair (left in photo) had completed her training and was waiting to return to Aber- deen, Scotland, for duty with the Grampian Television Ltd. station there. And Pepita Gomis of Mexico City (r) was in New York for sev- eral days of consultation with Wilbur Freifeld, vice president of Fremantle International, before heading for Bal- timore and basic training in Romper Room duties. She will appear on xew-tv Mexico City, which is operated by Telesistema Mexicano S.A. Mr. Freifeld explained that scripts are sent to foreign countries in English with the exception of Span- ish-speaking nations. A Spanish version is sent there but since the dialects in Latin America vary, it devolves on the teacher to make local accommodations. In the United States, Romper Room is a one-hour, five-times-a- week show. Abroad it may be an hour or a half-hour and is carried four, five or six times a week (the latter is the case in Japan) where little children go to school on Sat- urday. Romper Room is carried on a 26- station network in Japan and on an 18-station line-up in Canada. Mr. Freifeld noted that sponsorship is heavy, and, in many countries, it is either wholly or largely sponsored by companies producing or selling milk, bread, food, toys, soap, soft bever- ages and cocoa products, among others. cies for the best radio commercials in a number of categories. Among the top winners: chum To- ronto, Golden Microphone for overall excellence among English-language sta- tions; ckrs Jonquiere, Que., Golden Microphone for overall excellence among French-language stations. Mr. Bunker felt that every ounce of creativity is pre-tested out of TV com- mercials because of their high cost, while radio commercials could be quick- ly junked, due to their more reasonable cost. 92 (INTERNATIONAL) BROADCASTING, December 2, 1963 A salute to the Broadcasting Industry "a handmaiden to history . . . and a servant of the people." Throughout the sad events of the weekend so tragic in our nation's history, the American people could not but have been aware of the tremendous and unselfish effort on the part of the broadcasting industry to devote itself to the job at hand. The entire industry — radio and television — net- works and independents — gave of itself with unflinch- ing dedication and dignity and proved its maturity not only as a handmaiden to history but also as a servant of the people. For its inspired devotion, we take this opportunity to salute the broadcasting industry, confident that we are only reflecting the respect and thanks of the Amer- ican people for a job well done. BENTON & BOWLES, INC. 666 Fifth Avenue New York City, New York BROADCASTING, December 2, 1963 93 FATES & FORTUNES Mr. Dahlman BROADCAST ADVERTISING Don Dahlman, for past eight years sales representative for United Artists Tele- vision Inc., New York, appointed sales man- ager of wlwd(tv) Dayton, Ohio. John 0. Grom, as- sistant VP in charge of research and development for Bor- den Foods Co., New York, elected VP in charge of research and development. Mr. Grom joined Borden in 1930. Karl M. Gruener elected VP and di- rector of radio-TV operations at Davis, Johnson, Mogul and Colombatto, Los Angeles. He joined agency in 1960 as head of radio-TV department. Carl K. Hixon and Rudolph R. Perz, associate creative directors of Leo Bur- nett Co., Chicago, elected VP's. Rich- ard Weiner, executive art director, also elected VP. Messrs. Hixon and Perz have both been with Burnett since 1959. Mr. Weiner joined agency in 1954. John F. Wade, re- search director of wfil-am-fm-tv Phil- adelphia since Octo- ber 1962, appointed to newly created post of national research director for radio-TV division of Triangle Publications Inc. Be- fore joining Triangle group, Mr. Wade was research director of Avery-Knodel Inc., national radio-TV station repre- sentatives. Triangle Stations are wfil- am-fm-tv.- wnbf-am-fm-tv Bingham- ton, N. Y.; wfbg-am-fm-tv Altoona- Johnstown, Pa.; wnhc-am-fm-tv New Haven, Conn.; kfre-am-fm-tv Fresno, Calif.; wlyh-tv Lebanon-Lancaster, Pa. Shelton Pogue, associate media di- rector, and Martin Friedman, associate merchandising director, elected VP's of Dancer-Fitzgerald-Sample, New York. Howard H. Hyle appointed manager of promotional and point-of-sales ad- vertising for advertising department of The Coca-Cola Co., Atlanta. Don Kelly, Yellow Pages advertising director for Pacific Telephone & Tele- graph Co., joins Klosterman, Ragan & Ross, Los Angeles, as supervisor on Cole of California account. Gwen Mason, formerly media buyer at Ellington & Co., New York, and timebuyer for Hixson & Jorgensen, Los Angeles, appointed TV advertising administrator for Mattel Inc., Haw- 94 Wade thorne, Calif., toymaker. She succeeds Helen Lydon, who resigned to join Clinton E. Frank Inc., Los Angeles, as broadcast supervisor (Broadcasting, Nov. 25). Rodney Hanchett joins Ridgway, Hirsch & French, St. Louis advertising agency, as account executive. Jack Miller, formerly in account management for Kenyon & Eckhart, Mexico City office, joins Foote, Cone & Belding, Los Angeles, as executive on Sunkist Growers account. David N. Lewis, advertising and sales promotion manager of kdka-tv Pitts- burgh, appointed advertising and sales promotion manager of Group W (West- inghouse Broadcasting Co.), succeeding David Partridge, who has been named to executive duties in special projects, creative services, under Herman Land, director of creative services. Mr. Lewis has been with Westinghouse organiza- tion since 1946. Group W stations are kdka-am-fm-tv, kyw-am-fm-tv Cleve- land; wbz-am-fm-tv Boston; wjz-am- fm-tv Baltimore; kpix(tv) San Fran- cisco; wowo Fort Wayne, Ind.; wind Chicago; wins New York. Norman Alpert and Frank Honoski appointed account executives on radio sales staff of H-R Representatives, New York. Mr. Alpert was salesman with Venard, Torbet & McConnell; Mr. Hon- oski formerly was with Stone Repre- sentatives, New York. Howard Roby, production manager of wtvn(tv) Columbus, Ohio, named to station's local sales staff. WEMA elects Dempster Burgess Dempster, president of Electronic Engineering Co. of California, Santa Ana. elected president of Western Electronic Manufacturers Association, suc- ceeding Emmet G. Cameron, ex- ecutive VP of Varian Associates, Palo Alto, Calif. Five regional VP's were also elected: Henry M. Bailey, Kin Tel division of Cohu Electronics, San Diego; Bernard W. Gilmore, Nuclear Corp. of America, Phoenix; James G. Kirwan, Electro Scientific Indus- tries, Portland, Ore.; John S. Mc- Cullough, electron tube division of Litton Industries, San Carlos, Calif.; and Robert M. Ward, Beckman Instruments, Fullerton, Calif. Secretary is Melvin H. Lockett, Canon Electronics Co., Los Angeles; treasurer is Albert J. Morris, Energy Systems, Palo Alto, Calif. Patrick E. Murphy, international copy supervisor at Klau-Van Pietersom-Dun- lap, Milwaukee, promoted to group copy supervisor. Walter P. Zippel, copy- writer, named international copy su- pervisor. Gordon H. Hodder, formerly with J. Walter Thompson Co., joins KVPD as copy group supervisor. E. James Hodgett, formerly with Storer Television Sales, New York, joins sales staff of Television Advertising Representatives, that city. R. Henry Shine, for past eight years account executive with Kircher, Helton & Collett, Dayton, Ohio, advertising and marketing agency, appointed direc- tor of industrial marketing for Robert Luckie & Co., Birmingham, Ala., adver- tising and public relations firm. Jerry Kirby, sales manager of Durkee- Mower. New York, since 1958, elected VP in charge of sales. Mr. Kirby pre- viously had been with CBS. THE MEDIA Wally Nelskog elected president and general manager of kixi Seattle, Wash. Mr. Nelskog formerly owned station until its recent purchase by Metropoli- tan Radio Corp. Gil Bond appointed kixi general sales manager. Theodore A. Griffin, general sales manager of kfeq St. Joseph, Mo., assumes added duties as station man- ager. Mr. Griffin, for- merly of ksib Creston, Iowa, joined Mid- States Broadcasting Corp.'s kfeq sales staff in 1950. He was appointed local sales manager in 1958 and became gen- eral sales manager in 1960. G. Lee Hartsfield, sales manager of wtry Troy, N. Y., elected vice presi- dent and general manager. Eddie Bracken, VP of Meridian Me- dia Inc., owner of wbic Islip, N. Y., elected to company's board of directors. Harold P. Kane, formerly principal owner, president and general manager of wjoc Jamestown, N. Y. (now wxyj), joins Patt McDonald Co., Aus- tin, Tex., based media brokerage firm, as associate representative, with head- quarters in Phoenix, Ariz. John V. Jerman, traffic director at wthi-tv Terre Haute, Ind., joins traffic department of wish-tv Indianapolis. Thomas B. Smith, office manager of kron-tv San Francisco since its incep- tion in 1949 and with station's parent organization. Chronicle Publishing Co., since 1932, retires Dec. 6. BROADCASTING, December 2, 1963 Mr. Griffin FCC promotes Strassburg Bernard Strassburg, associate chief of FCC"s common carrier bureau and chief of bureau's of- fice of satellite communications, appointed chief of common car- rier bureau, effective Jan. 6. 1964. replacing John J. Nordberg, who has announced his retirement as of that date. Appointment is sub- ject to approval by Civil Service Commission. Mr. Strassburg has been with commission since 1943. specializing in common carrier he became section chief of rates regulation. For past three years he has been principal FCC staff par- ticipant in both legislative and regulator}" programs relating to communication satellites. Asher H. Ende named associate chief of common carrier bureau and chief of its office of satellite communi- cations. Mr. Ende, who joined FCC in 1947, has for past 2Vi vear served as hearing examiner. Mr. Jones PROGRAMING Edward Grossman, attorney active in labor relations and defense contract mat- ters, named executive director of Com- posers & Lyricists Guild of America. Thomas B. Jones, executive program di- rector at WFIL-AM- fm - tv Philadelphia since October 1961, assumes added duties as program coordina- tor for radio-TV divi- sion of Triangle Pub- lications Inc.. newly created post. Mr. Jones, previously pro- gram director of wtop-tv Washington, joined Triangle group in 1960 as pro- gram director of wnbf-am-fm-tv Bing- hamton, N. Y. Triangle Stations are WFIL-AM-FxM-TV; WNBF-AM-FM-TV; wfbg-am-fm-tv Altoona-Johnstown, Pa.: wnhc-am-fm-tv New Haven, Conn.: kfre-am-fm-tv Fresno, Calif.; and wlyh-tv Lebanon-Lancaster. Pa. Sam Holman, formerly program di- rector and air personality at wabc New York, named program director of wknr Detroit. Dick Heuer, former staff director at Michigan State University's wmsb(tv) (educational ch. 10) Onondaga, joins Florida State University"s wfsu-tv (educational ch. 11) Tallahassee as pro- duction supervisor. Ron Whittaker, di- rector of photography at csj-tv New Brunswick. Canada, joins wfsu-tv as producer-director. Keith Carlson, wfsu- tv studio supervisor, promoted to pro- ducer-director. Anne Turner, produc- es** tion assistant, named traffic and con- tinuity director. Ron Bissland appoint- ed wfsu-tv's film director. Thomas Shanahan, for past two years ac- count executive at writ-am-fm Milwau- f mm* kee and before that A v f°r one year manager • V ^~ — of wmke(fm), that ^^fl city, joins wemp-am- ^kJB^B fm Milwaukee as pro- Mr. Shanahan gram director. Before joining wmke(fm), Mr. Shanahan had been with wemp for 17 years. Richard Clorfene, head writer of Mel Blanc Associates, Hollywood pro- ducer of humorous commercials for ra- dio and TV, elected vice president in charge of creative services. Allen Muir, producer-director at kchu-tv San Bernardino, Calif., ap- pointed production manager. John Z. Csia, former production manager at ckpr-tv Port Arthur. Ont., named kchu-tv producer-director. Donald T. Wallace, executive producer of TV programing at Benton & Bowles, New York, elected VP. Mr. Wallace, formerly freelance writer and newswriter at koil Omaha, joined B&B in 1947. He is pres- ently in charge of program supervision and new program development as well as executive producer of agency's The Edge of Night series (weekdays, 3:30- 4 p.m., CBS-TV). William Graham has been signed to direct TV pilot of Twelve O'clock High, hour-long drama series to be filmed for ABC-TV by QM Productions in asso- ciation with 20th Century-Fox TV. Quinn Martin is executive producer. EQUIPMENT & ENGINEERING Ronald J. Rock- well, VP in charge of engineering for Cros- — tr* ley Broadcasting Corp. k - (wlw and wlwt[tv] I " . JH Cincinnati. wlwd[tv] M Da} ton. wlwi [tv] \ Columbus, all Ohio. and wlwi[tv] Indian- apolis, Ind.), appoint- ed VP in charge of engineering plan- ning. Mr. Rockwell joined Crosley or- ganization in 1929. Clyde Haehnle, senior staff engineer, named director of staff engineering at corporate level, re- sponsible for FCC files, regulations and ownership reports. Howard Lepple, chief engineer at wlwt(tv). named director of corporate engineering activ- ities. Edwin Dooley, staff engineer, pro- moted to chief engineer of wlwt(tv), Mr. Wallace From the Translator Company NOW AVAILABLE: All about TV and fill in via Translators • Write today for your Plan- ning Package from EMCEE, the Translator manufac- turer with more experience and more models . . . UHF VHF ... 1 watt to 100 watts. LECTRONICS, Cj ISSILES AND H< OMMUNICATIONS, INC. 160 East Third Street 1 Mount Vernon, New York 10550 • 914-668-3012 Gentlemen: Please send your "TV Coverage Plan- ning Package." Name Address. .City- _State_ BROADCASTING. December 2, 1963 95 replacing Mr. Lepple. Floyd Lantzer appointed chief engineer of wlw. Gene Bardo, chief engineer and air personality at wggg Gainesville, Fla., joins wpup, that city, in same capacity. New owner of wpup is Leon E. Mims, former wggg general manager. Frank E. Whittam, technical super- visor at wrcv Philadelphia, appointed technical supervisor of wrc-am-fm-tv Washington. Both stations are owned by NBC. Leon M. Schachere appointed east- ern region manager for Sylvania Home & Commercial Electronics Corp., mar- keting subsidiary of Sylvania Electric Products, New York. In newly created position, Mr. Schachere will be respon- sible for marketing of Sylvania's TV receivers, radios and stereophonic high fidelity phonographs. Jerry Balash, formerly eastern sales manager for Telesystems Services Corp., joins Blonder-Tongue Laboratories, Newark, N. J., in newly created posi- tion of home products manager. Mr. Balash will direct new product develop- ment, sales promotion and merchandis- ing, in product line that includes home boosters and distribution systems, and all UHF equipment. Richard F. Tullius, for past 12 years dis- trict engineer at Dal- las for broadcast equipment division of General Electric Co., appointed engineering supervisor for Conti- nental Electronics iary of Ling-Temco-Vought Inc.. Dal- las. Continental specializes in engineer- ing and manufacture of commercial ra- dio and closed circuit TV equipment. Matthew N. Cinelli, manufacturing manager for electronics division of Westinghouse Electric Corp., Edison, N. J., since 1956, named manager of consumer products division of Philco Corp., Philadelphia. He replaces John N. McDowell, who has been transferred to staff of Fred J. Meredith, Philco's general manufacturing manager. NEWS Lois Leppart joins kmsp-tv Min- neapolis-St. Paul, Minn., as women's news director. Lee Hanna, news director at wnew New York, named chairman of 1964 radio committee for Brotherhood Week (Feb. 16-23). INTERNATIONAL J. E. Hayes, chief engineer of Cana- dian Broadcasting Corp., Montreal, named director of engineering and tech- nical services, succeeding William G. Richardson, who retires Dec. 31 after 28 years with CBC and its predecessor. R. D. Cahoon, regional engineer for western Canada at Winnipeg, promoted to chief engineer at Montreal, succeed- ing Mr. Hayes. Edward T. Hunt appointed national sales manager of cfcf Montreal. ANNOUNCING THE EASTERN ADVERTISING GOLF ASSOCIATION Memberships are being accepted now in the newly formed Eastern Advertising Coif Association. The group will be limited to 150 mem- bers— 50 each from Media, Agencies, and Advertisers. Four golf outings are planned between June and September 1964 Each at a different club. Annual Dues are $25. Write: Bob Lewis, Edward Petry & Co., Inc. 3 East 54th Street New York 22, New York R. A. Mack, former FCC commissioner, dies Richard A. Mack, 54, former FCC commissioner who was forced to re- sign after he was charged with sell- ing his vote for channel 10 Miami, was found dead last Tuesday (Nov. 26) in a Miami rooming house. Mr. Mack's body was discovered by po- lice, who had gone to the rooming house in answer to a complaint against a loud radio. Police said Mr. Mack apparently died of natural causes and had been dead several days when found. The former commissioner had been in poor health since leaving the FCC in 1958. He and co-defendant Thurman Whiteside, a Miami law- yer, were tried in a federal court in Washington on charges of conspiring to fix the channel 10 award to Pub- lic Service TV Corp. (wpst-tv), a subsidiary of National Airlines. The trial ended in a hung jury and Mr. Whiteside was acquitted in a second trial. Charges against Mr. Mack were subsequently dropped. The FCC has since rescinded the grant to Public Service and awarded the channel to the only competing appli- cant, L. B. Wilson Inc., which was not disqualified for ex parte contacts. Mr. Whiteside, who was accused of giving Mr. Mack about $14,000, took his own life soon after he was acquitted in federal court. The same two men also were involved in sev- eral other ex parte TV cases in Flor- ida which were returned to the FCC by the courts. Mr. Mack was ap- r. Mack pointed to the FCC in the spring of 1955 by former President Eisen- hower and served approximately three years. He was a member of the Florida Railroad & Public Util- ities Commission from 1947-55. William Hampton, formerly with news department of Westinghouse- owned kyw-am-fm Cleveland and wins New York, appointed news director of kbox-am-fm Dallas, a Balaban station. Al Koski joins news department of wxyz-am-fm Detroit as city-county news editor. 96 (FATES & FORTUNES) BROADCASTING, December 2, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Cen. Mgr. Edward F. Lorentz, Chief Engr. INTERNATIONAL BLDC. Dl 7-1319 WASHINGTON 4, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14. MISSOURI VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. ). Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFCCE PETE JOHNSON <* Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dickens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 Service Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 58, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 56, Texas GLendale 2-3073 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Multronics Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE PAUL DEAN FORD Broadcast Engineering Consultant R. R. 2, Box 27 47885 West Terre Haute, Indiana Drexel 7597 BARKLEY & DEXTER LABS., INC. Donald P. Wise )ames M. Moran Consulting, Research & Development for Broadcasting, Industry & Government 50 Frankfort St. Diamond 3-3716 Fitchburg, Massachusetts BROADCASTING, December 2, 1963 97 John C. Garton, general manager of cjsp Windsor-Leamington, Ont., elect- ed administrative VP of Sun Parlor Broadcasters Ltd., operators of station. Anjani S. Mankikar joins staff of Grant Adv. Ltd., London. Robert Auld, formerly with commer- cial department of cfto-tv Toronto, named account executive at Freeman, Mathes and Milne Ltd., Toronto adver- tising agency. Robert Leslie, formerly with Nation- al Broadcast Sales and Air-Time Sales at Toronto and Montreal, named gen- eral sales manager of chfi Toronto. DEATHS Frederick J. Molchin, 32, chief engi- neer of wttv(tv) Bloomington-Indian- apolis and engineering supervisor of wpta(tv) Roanoke, Ind., died Nov. 18 of electrical shock obtained while work- ing on wpta transmitter. Both stations are owned by Sarkes Tarzian. Mr. Mol- chin, previously with wtvh(tv) Peoria, 111., joined Sarkes Tarzian broadcast stations in 1957. Leon A. Friedman, 68, board chair- man of Leland Adv. Agency, New York, died Nov. 23 of heart attack at his home in Closter, N. J. Eddie Janis, 67, retired West Coast manager of Broadcast Music Inc., died Nov. 20 of heart attack aboard S. S. Lurline enroute to Los Angeles from Honolulu. With BMI from 1941 to 1961, Mr. Janis had heart condition for several years and retired in Decem- ber 1961. Howard Wegbreit, film manager at wcau-tv Philadelphia, died Nov. 21 at Broomall, Pa., after lengthy illness. Mr. Wegbreit, formerly film department supervisor at wcbs-tv New York, joined wcau-tv in 1961. FOR THE RECORD Harry H. Rimmer, 68, for 37 years manager of advertising and later public relations for Canadian General Electric Co. Ltd., Toronto, died Nov. 19. Mr. Rimmer retired from CGE in late 1961. He was past president of Association of Canadian Advertisers. Caesar James Petrillo, 65, musical director of wbbm-am-fm-tv Chicago and brother of James C. Petrillo, for- mer head of American Federation of Musicians, died Nov. 22 at St. Eliza- beth's Hospital in Chicago. William E. Brandt, 72, former public relations director of National League Service Bureau and sports commentator for Mutual Broadcasting System, died Nov. 18 at his home in Norristown, Pa. Richard L'Estrange, 73, motion pic- ture and TV director, died in Burbank, Calif., Nov. 19. Prior to his illness Mr. L'Estrange was associated with Warner Brothers-TV and 20th Century-Fox-TV. STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Nov. 2 1 through Nov. 27 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. ST A — special temporary au- thorization. SH — specified hours. *educa- tional. Ann. — announced. New AM station APPLICATION Machias, Me. — Coastal Broadcasting Inc. 1490 kc. 250 w-N. 1 kw-D. P. O. address 68 State Street, Ellsworth, Me. Estimated construction cost $4,900; first year operating cost $20,000; revenue $25,000. Applicant is licensee of WDEA Ellsworth. Ann. Nov. 22. Existing AM stations CALL LETTERS ASSIGNED ■ KPLS Santa Rosa, Calif. — Producers Inc. Changed from KJAX. ■ WDCJ Jacksonville, Fla.— Jones College. Changed from WQTY. ■ KABE Westwego, La. — Jefferson Radio Co. ■ WJPW Rockford, Mich— Jack Lee Payne. ■ KWIX Moberly, Mo. — Moberly Broad- casting Co. Changed from KNCM. ■ KGMY Missoula, Mont. — Christian En- terprises Inc. Changed from KXLL. ■ KJDY John Day, Ore.— John Day Valley Broadcasters. APPLICATION KAVE Carlsbad, N. M. — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Nov. 21. New FM stations ACTION BY FCC Twenty-Nine Palms, Calif. — H i-D csert Broadcasting Corp. Granted CP for new FM on 95.3 mc, channel 237, 3 kw. Ant. height above average terrain minus 285 feet. P. O. address 73464 Didsbury Rd., Twenty-Nine Palms. Estimated construction cost $11,487; first year operating costs $4,000; revenue $6,000. Principals: Arthur E. Sipherd Jr. (90%) and Adeline F. Sipherd (10%). Ap- plicant also owns KDHI Twenty-Nine Palms. Action Nov. 21. APPLICATIONS Tallahassee, Fla. — Tallahassee Appliance Corp. 94.9 mc, channel 235, 27.43 kw. Ant. height above average terrain 286 feet. P. O. address Box 1047, Tallahassee. Estimated construction cost $19,590; first year operat- ing cost $10,000; revenue $12,000. Applicant is licensee of WTNT Tallahassee. Ann. Nov. 21. Springfield, HI. — Dan Menghini. 101.9 mc, channel 270, 5.27 kw. Ant. height above average terrain 392 feet. P. O. address 1313 South 9th Street. Springfield. Estimated con- struction cost $15,581; first year operating cost $16,250; revenue $30,000. Mr. Menghini, sole owner, owns electronic sales and serv- ice firm. Ann. Nov. 26. Ware, Mass. — Central Broadcasting Corp. 102.1 mc. channel 271, 5.16 kw. Ant. height above average terrain 837 feet. P. O. address 56 Main Street. Ware. Estimated construc- tion cost $11,700: first year operating cost $5,000; revenue $20,000. Applicant is licensee of WARE Ware. Ann. Nov. 26. Carbondale, Pa. — Carbondale Broadcasting Inc. 94.3 mc, channel 232, 330 w. Ant. height above average terrain 771 feet. P. O. address 127 Salem Road, Carbondale. Estimated con- struction cost $10,206: first year operating cost $8,300; revenue $8,500. Applicant is li- censee of WCDL Carbondale. Ann. Nov. 22. Greensburg, Pa.— WHJB Inc. 107.1 mc, channel 296A. 3 kw. Ant. height above average terrain 300 feet. P. O. address 128 North Pennsylvania Avenue, Greensburg.. Estimated construction cost $14,350: first year operating cost $24,000; revenue $24,000. Ap- plicant is licensee of WHJB Greensburg. Ann. Nov. 26. Tyler, Tex. — KDOK Broadcasting Co. 101.5 mc. channel 268, 38.64 kw. Ant. height above average terrain 376 feet. P. O. address c/o Dana W. Adams, 808 Peoples Bank Building. Tyler. Estimated construction cost $38,593; first year operating cost $24,000 rev- enue $36,000. Applicant is licensee of KDOK Tyler. Ann. Nov. 21. Centralia. Wash. — Charles O. Ellsworth. 102.9 mc, channel 275, 31 kw. Ant. height above average terrain 135 feet. P. O. ad- dress 2916 Dale Lane East, Tacoma, Wash. Estimated construction cost $9,800; first year operating cost $9,000; revenue $10,780. Mr. Ellsworth, sole owner, is instructor and program director of KTOY(FM) Tacoma. Ann. Nov. 22. Existing FM stations CALL LETTERS ASSIGNED a WCRD(FM) Bluff ton, Ind.— Wells Coun- ty Radio Corp. ■ WMNB-FM North Adams, Mass.— BROADCASTING, December 2, 1963 EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . Ml) 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 98 Northern Berkshire Broadcasting Inc. ■ WFOR-FM Hattiesburg. Miss.— Newforte Inc. ■ KRMS-FM Osage Beach, Mo. — Central Missouri Broadcasting Co. a WAWR-FM Bowling Green. Ohio — Portage Valley Broadcasters Inc. ■ KAKC-FM Tulsa. Okla.- — KAKC of Tulsa Inc. Changed from KOGM-FM. a *WBICtFMi Kingston, R. I. — University of Rhode Island. ■ KBOC'FMi Ogden. Utah — Clifford E. Peterson. ■ WDXE-FM Lawrenceburg. Tenn. — Law- renceburg Broadcasting Co. ■ KBMF-FM Spearman. Tex. — Coy C. Palmer. Ownership changes ACTIONS BY FCC KPOC Pocahontas, Ark. irantec. acquisi- tion of positive control of licensee corpora- tion. Pocahontas Radio Inc., from A. J. Blatz <40"> and Rnfhs D. Haynes '30"^) bv Adrian L. White <100" i. Consideration $52,500. Mr. White also owns KTMN" Tru- mann. Action Nov. 22. WARN-AM-FM Fort Pierce. Fla_. and WKDN-AM-FM Camden, N. J. — Granted transfer of control of licensee corporation. South Jersey Broadcasting, from Rahulf and Florence J. Compton as trustees to Mr. and Mrs. Compton individually. No financial con- sideration involved. Action Nov. 22. WRFB Tallahassee. Fla. — Granted assign- ment of license from Emerson W. Browne to Donald C. Price. Consideration S120.000. Mr. Price is manager of WPAX Thomas- ville. Ga. Action Nov. 22. WCNC Elizabeth City. N\ C. — Granted transfer of control of licensee corporation, Albemarle Broadcasting Co.. from J. A. Gill. S. A. Twiford ar.c E. P. Leary 'each 22.26" I to Joseph L. Lamb Sr. i50" after transfer. 24.8"c before1. Joseph L. Lamb Jr. 1 33.4^ after, 8.4^ before > and Desmond S. Barclay- (16.6^). Consideration S15.000. Mr. Barclay is assistant manager of WCNC. Action Nov. 22. KOHU Hermiston. Ore. — Granted assign- ment of license from Sarah Knierim. executrix of estate of Carl F. Knierim. deceased, to Mrs. Knierim individually. No financial consideration involved. Action Nov. 22. WAEL Mayaguez. P. R. — Gra.-.-.ei transfer of negative control of license of licensee corporation. WAEL Inc., from Mario Acosta and Mario Acosta Jr. 50" i to Manuel Pirallo (50%). Consideration 550.000. Mr. Pirallo is part owner of WSIO Ponce and WMIA Arecibo. both Puerto Rico. Action Nov. 22. WQXL Columbia. S. C. — Granted assign- ment of license from Midlands Radio Corp., to Henderson Belk <100"i. db as Belk Broadcasting Co. of Columbia Inc. Con- sideration $225,000. Mr. Belk is 99.5" owner of WIST-AM-FM Charlotte. N. C. and WORD Spartanburg. S. C. Action Nov. 21. WXRA(FM) Woodbridge. Va. — Granted transfer of control of licensee corporation. WBVA Inc., from John C. Moran. Howard B. Hayes. Carl L. Lindberg and S 6c W Enterprises 'each 25" i to Potomac Broad- casting Corp.. 100" owned by Mr. Lindberg. Consideration $71,000. Potomac is licensee of WPIK Alexandria. Va. Action Nov. 22. WAUX-AM-FM Waukesha. Wis. — Granted assignment of license from Charles E. Williams. Meldger Figi 'each 25.25") and others, d h as Waukesha Broadcasting Inc., to C. Wayne Wright '40.7") and others, tr as Midwest Broadcasting Co. Considera- tion $237,143. Mr. Wright has interest in WALM Albion. Mich., and WFRL Freeport, 111. Action Nov. 22. APPLICATIONS WDGO Durango. Colo. — Seeks transfer of control of licensee corporation. Basin Broad- casting Co., from Robert W. Tobey. Edwin E. Merriman and Jimmie D. Gober 'each 33 - to Jerry and Marcie Fitch 'each 50" ). Consideration $32,000 plus cost of 1 kw trans. Mr. Fitch is 50" owner of KGLN Glenwood Springs. Colo., and president of Colorado Broadcasters Association. Ann. Nov. 22. WSOK Savannah. Ga. — Seeks transfer of control of licensee corporation. Fisher Broadcasting Inc.. from Joe Speidel m '100" ) to Speidel Broadcasters Inc. '100"). No financial consideration involved. For other information see WOIC and WKET'FM) Kettering. Ohio. Ann. Nov. 26. BROADCASTING. December 2. 1963 WGRY Garv. Ind.— Seeks assignment oi license from WGRY Inc., whose president is George M. Whitney, to Northwestern Indiana Broadcasting Corp.. subsidiary of Garv Printing i Publishing Co., publisher of Gary Post-Tribune; company is con- trolled by Snyder family. Consideration 3262.500. Northwestern has application for new FM in Valparaiso, Ind. Ann. Nov. 26. WOIC and WKET(FM) Kettering. Ohio — Seeks transfer of control of licensee corpora- tion, Speidel Broadcasting Corp.. from Joe Speidel HI S3. 33" I to Speidel Broadcasters Inc. '83.33" i. owned by Mr. Speidel '90"!. Jean W. Speidel 9^) and Hayes B. Wood uerto Rico, in Docs. 14977-8. denied petition by WRAI for review of examiner's ruling denying WRAI's notice to take depositions. Board Member Berke- meyer dissented and issued statement. Ac- tion Nov. 20. ACTIONS ON MOTIONS By the Office of Opinions and Review ■ Granted motion bv Evelyn R. Chauvin Schoonneld 'WXFM'. Elmwood Park, m., to extend time to Dec. 9 to file exceptions Continued on page 104 ESTTLA.L DECISION ■ Chief Hearing Examiner James D. Cun- ningham issued initial decision in proceeding involving NBC. RKO General Inc. and Philco Broadcasting Co. which looks toward ill amrming renewal of licenses for NBC's WRCV-AM-TV. Philadelphia for period 1957-1960. and granting license renewal ap- plications for period beginning in 1960: (2) granting renewal of license of RKO's WNAC Boston: (3) granting applications by NBC and RKO to exchange WRCV-AM-TV ichannel 3i for WNAC-AM-TV i ch. 7) and WRKO-FM all Boston: (4) denying Philco's competing application for CP for new TV on channel 3 in Philadelphia: and (5) denving motion by RKO to strike "reolv" "filed by National Association of Broadcast Employees and Technicians. Ac- tion Nov. 20. OTHER ACTIONS ■ Bv memorandum opinion and order, coirjriission ill vacated Dec. 19. 1961. stay and reinstated June 26. 1961. decision which granted application of Herman Handloff i now deceased i for new AM ' WNRK i on 1260 kc. 500 w-D. DA. in Newark. Del., and which denied applications of Alkima Broad- casting Co. and" Howard Wasserman seeking same facilities in West Chester. Pa.; (2) approved joint agreement whereby estate of Herman Handloff will pay Alkima and Wasserman 513,750 each as partial reim- bursement for expenses, and dismissed latter two applications:" (3) approved agreement wherebv James G. Smith will pay 567.200 to Handloff estate for lai estate to pay 513.750 each to Alkima and Wasserman. (b) 527.500 to be retained by estate as partial reimbursement for expenses, and (c) 512.- 200 to estate for trans, site and tower footings constructed pursuant to original June 26. 1961. permit issued Herman Hand- ~-rr: granted assignment of CP for WNRK from Louis Handlorx. executor of estate of Herman Handloff. to Radio Newark Inc.. owned bv James G. Smith: and (5) dismissed as "moot pleadings relating to docket proceedings. Commissioner Bartley dissented and issued statement: Commis- sioner Cox not participating. Action Nov. 20. ■ Commission, on request by applicants, extended time from 20 minutes to 30 minutes each for oral argument in Grand Rapids, Mich.. TV channel 13 proceeding. Commis- sioner Cox not participating. Action Nov. 20. Luxury Living! Sensible Location! Specify The New Weston, in the heart of the advertising and broadcasting belt, as your in- town address. Our splendid rooms and suites make an idea! environment for living or enter- taining. Theatres, clubs, shops are advantageously close, now COMPLETELY AIR CONDITIONED. War Id-Famous NEW WESTON BAR & ENGLISH DINING ROOM Here you rub shoulders with the smartest "people any time of day. Come in for cocktails and hot canapes. The cuisine is skillfully prepared to Continen- tal tastes. Try it some day soon ... at lunch or dinner. 99 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20 LEAVE IT TO BEAVER first re-run of this popular network show This is worth looking into if you've got a product to sell. While you're looking, look at this new line-up of family programming on WBEX-TV. Low cost participa- tion and spot rates make it a bargain buy. How good? Ask Harrington, Righter and Parsons, our nation- al reps. They'll fill \-ou in on our "focus-on-the-family" TV fare. 5-6:15 pi family film fare! The 5 O'CLOCK SHOW top films including new Screen Gems pcckcge 6:15 to 6:30 pm news-weaiher-sporis HEADLINES ere the most comprehensive &*%ff round up of v local news and events with local TV favorites Van Miller and Chuck Healy WBENTV affiliate of WBEN radio the Buffalo Evening News Stations BROADCASTING. December 9. 1963 POWER It packs a friendly punch. Stroll down the street with any of a dozen WSYR per- sonalities. Watch the smiles light up people's faces; hear the known - you - all - my - life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18-county Central New York area. Instant friends for what you have to sell. Representee! Nationally by THE HENRY I. (HRISTAL CO., INC. New York • Boston • Chicago Detroit ws NIC I* Corral Haw York rirrriininniriininiriiri rmr inininininirr; 5 KW • " SYRACUSE, H. T. • 570 KC WEEKDAYS 1:30 P.M. DAYTIME'S BRIGHTEST GALAXY SHINES ON Contact Harrington, Righter & Parsons for avails HARRISBURG, PA. Sciences to discuss subject of pay TV. Place to be announced. ■ Jan. 17 — Franklin Day banquet of Poor Richard Club, Bellevue Stratford hotel, Philadelphia. Leonard Goldenson, president of American Broadcasting-Paramount The- atres Inc., will receive club's Medal of Achievement citation. ■ Jan. 17 — New York chapter of National Academy of Television Arts and Sciences honors Jackie Gleason at its annual "close- up" dinner and show, Americana hotel, New York City. Alan King is master of cere- monies. Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism. University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel, New York. Jan. 27-31 — Annual winter meetings of Na- tional Association of Broadcasters' radio, television and combined boards, Far Horizons hotel, Sarasota, Fla. ■ Jan. 31-Feb. 1 — Seventeenth annual con- vention of the South Carolina Broadcasters Association, Jack Tar Poinsett hotel, Green- ville, S. C. FEBRUARY Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. ■ Feb. 4-5 — Annual Advertising Federation of America government conference in Wash- ington. Conference highlight will be break- fast session during which top industry of- ficial will present advertising's side to con- gressmen. U. S. Chamber of Commerce will be host at conference on public affairs Feb. 5-6. Feb. 5 — Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria. New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-6 — Annual legislative dinner and mid-winter convention of the Michigan As- sociation of Broadcasters, Jack Tar hotel, Lansing. Feb. 5-7— National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. ■ Feb. 6 — Minnesota Associated Press Broad- casters Association meeting. Minneapolis. Feb. 8-16 — Internationa] TV and Equipment Market, Lyons, France. ■ Feb. 14 — Annual Valentine's Day Ball of Hollywood chapter of National Academy of Television Arts and Sciences. Place to be announced. Feb. 20-21 — Annual conference of the state broadcaster association presidents, sponsored by the National Association of Broadcasters, Shoreham hotel, Washington. Feb. 25 — International Broadcasting Awards banquet, 8 p.m., Hollywood Palladium. Pre- sentation of trophies for best commercials on radio and television in any part of the world for 1963. Feb. 26-28— Ninth Scintillation and Semi- conductor Counter Symposium, under the sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- ergy Commission, and the National Bureau of Standards, Hotel Shoreham, Washing- ton. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- tory, Upton, L. I., N. Y. The deadline for abstracts was Dec. 1. ■ Feb. 27-28— Annual meeting of Southwest council of American Association of Adver- tising Agencies, Menger hotel. San Antonio, Tex. MARCH March 4 — International Radio and Tele- vision Society 24th anniversary banquet, Grand Ballroom, Waldorf-Astoria, New York. Gold Medal award for 1964 will be presented to Leonard H. Goldenson, Amer- ican Broadcasting-Paramount Theatres pres- ident. March 9 — Symposium on electronics mar- keting, sponsored by the Electronic Indus- tries Association, Statler Hilton hotel, Wash- ington. March 11-12 — Annual meeting of Southeast Council of American Association of Adver- tising Agencies at Riviera motel, Atlanta. March 23-26 — International convention of the Institute of Electrical and Electronics Engineers, New York Hilton hotel and New York Coliseum, New York. APRIL April 1 — British Broadcasting Corpora- tion's second television network, BBC 2, is scheduled to begin operating. April 2 — Twenty-fifth annual White House News Photographers Association photo con- test dinner, Washington. All photos, black and white, must have been made by WHNPA members between Jan. 1, 1963 and Dec. 31, 1963. All color must have been made or appeared for the first time between the same dates. Each member may submit up to, and including, 15 prints for judging. The contest deadline is Friday, Jan. 31, 1964. All prints and mounted transparencies shall be delivered to the receptionist desk of the National Geographic Magazine, 1146 Sixteenth Street, N.W., Washington, no later than 5 p.m. of the above date. Tom Shields is co-chairman of the photo committee. Telephone: DI 7-1124. April 5-8— Annual convention of the Na- tional Association of Broadcasters, Conrad Hilton hotel, Chicago. April 6-9— Thirty -first annual National Premium Buyers Exposition, under auspices of National Premium Sales Executives, the Premium Advertising Association of Amer- ica and the Trading Stamp Institute of America. More than 600 manufacturers ex- pected to participate in exhibits. McCor- mick Place, Chicago. April 7 — Premium Advertising Conference of the Premium Advertising Association of America, McCormick Place, Chicago. April 12-17— Ninety-fifth Technical Con- ference of the Society of Motion Picture and Television Engineers (SMPTE), Ambas- sador hotel, Los Angeles. John M. Waner, of Eastman Kodak Co., Hollywood, is pro- gram chairman. Papers committee chairman is C. Loren Graham, of Kodak Color Tech- nology Department in Rochester, N. Y. Topics and topic chairmen for papers to be presented at the semiannual conference include: Cinematography: Viscous Proces- sing, Roderick T. Ryan, Eastman Kodak Co., Hollywood; Motion Pictures. Television and Education, Howard Stucker, Los Angeles State College, Los Angeles; Tele- vision Engineering Developments, Henry Ball, RCA, Burbank, Calif.; and Television Production. Edward P. Ancona Jr., NBC, Burbank, Calif. Indicates first or revised listing. 14 (DATEB00K) BROADCASTING, December 9, 1963 FAVORITE THROUGHOUT MARYLAND PIMLICO RACE TRACK, BALTIMORE; SCENE OF THE PREAKNESS WBAL-RADI0 1090 BALTIMORE* BROADCASTING, December 9, 1963 MARYLAND'S ONLY 50,000 WATT STATION 15 What makes a great salesman? It is hard to realize today that the cash register met stubborn sales resistance when it was first introduced — from storekeepers who looked skeptically upon this "new-fangled machine," and from hostile clerks who were accustomed to pilfering from open cash drawers and feared the so-called "thief-catcher." In order to overcome this resistance, John H. Patterson was forced to create a demand for his National Cash Registers where no demand existed. In the process, he also created "the science of selling." Patterson recognized that the selling organization is the most important single asset of a business, and that it must be trained. He originated many of the sales ideas used today, including the flip-chart sales presentation, the sales manual, the sales convention, and the sales training school. Above all, Patterson insisted that the NCR salesman know his prospect's business as well as his own. He even had model stores built with dummy merchandise so his salesmen could study the techniques of retailing. Storer, too, believes in thorough knowledge of its markets and consumers. Only in this way can Storer stations fulfill their promise to deliver programming geared to each community's special tastes and preferences. This individualized program planning, coupled with efficient operation and management, turns more listeners and viewers into buyers. In Milwaukee, Storer's great salesman is WITI-TV, an important station in an important market. LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGBS IVIBG WJIV WHN IVSPD IVJBK MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT IVGBS IVIT1-TV WllV-TV WAGA-Ti' WSPD-TV WJBK-TV ( STORER BR OA OOI STING C0MB4NY OPEN MIKE * Comments on broadcasting's 'finest hours' Editor: Many of the darkest hours of our nation's history have become the brightest hours of America's broad- cast industry. The fast accurate coverage . . . was evidence for everyone that only broad- cast media can adequately cover a story of such scope. The unselfish cancellation of all com- mercial programs, the scheduling of personnel and equipment at dozens of locations in key cities and the complete dignity and professional manner of the coverage has given true maturity to broadcasting as the most vital of our modern news media. Truly we were all eyewitnesses to history during these momentous days. — C. E. Feltner Jr., president, Advertisers Diversified Serv- ices of America, Kingsport, Tenn. Editor: The mistakes . . . notwith- standing, the radio and television sta- tions of this country have never been dedicated to a greater cause than their coverage of the events of Nov. 22. Everyone even remotely connected with toughest critics our new admirers. It has made us all even prouder of our chosen profession. And it may well be that disseminat- ing calm reassurance of "continuity of government" saved our country from disastrous financial reaction. If this is so, we did as great a service to our- selves as to the people, for broad- casting stood to lose as much as any group, if there had been a panic affect- ing our economy. — David A. Course, promotion manager, wjrt(tv) Flint, Mich. Editor: Would someone please inform the "10%" in the radio business that it is not the accepted thing to continue running commercials and normal for- mat when the President of the United States is assassinated ... or passes away. Do the management and pro- gram department of these select few suffer from lack or respect ... or common sense ... or both? — Wayne W. Whitehead, program director, kqik Lakeview, Ore. Editor: Everybody agrees that the TV and radio networks did a mag- nificent job. This exhibition of ability and reliability should be a valuable testimonial of the need of our nation for network electronics. No small company, no matter how willing — no collection of individual competitors, no matter how loyal — could have marshalled the manpower and knowhow and done the job for the nation that the networks did. It emphasizes the finger-touch re- . sources available for national emer- gencies, which only big business can provide — Ray Weber, advertising man- ager, Swift & Company, Chicago. Editor: I wish I could address this message to every station in the country. The technical magnificence displayed by the broadcasting industry during the recent national tragedy was astound- ing. I do not speak of your generosity, or your contribution in man hours, or even of your acceptance of a great personal and public responsibility — rather, I speak of your outstanding ability. Never before, certainly not since tel- evision's emergence as a great medium, have you shown to such an extent your inherent greatness. Not only the net- works and the affiliates, but every ra- dio and television station across this nation exploded into greatness at once. I am not a layman. My entire life has been spent in adjacency to the broadcasting industry. Still I watched and listened with a new respect and with a feeling of awe and admiration. I wish I had the resources to per- sonally write every station in the coun- try. You have performed an over- whelming service to each American and at the same time a great service to yourselves. There is no good in tragedy. No beauty. No reward. Only challenge. You, the broadcasters of America, have made me both proud of and grateful for my association with you. I thank you for allowing me this deep sense of pride. — Ernest H. Hall, assistant offi- cer in charge, U. S. Navy Recruiting Aids Facility, Navy Yard Annex, Washington. Editor: The entire broadcasting indus- try is to be highly commended. . . The fact that a commercial industry stopped its regular programing and all of its commercials and completely de- voted its time and resources to this tragic event is something [of] which all in the industry can be proud. This is truly public service. — Robert E. L. Richardson, Weatherford, Okla. the thankless job of obtaining the facts deserves commendation of the highest order. The broadcast star has never shone brighter. — John Arthur Bloom- quist, Palmdale, Calif. Editor: The National Association For Better Radio And Television would like to thank broadcasters who sus- pended regular programing and com- mercials. We believe that it was right and creditable that they elected to serve the national interest in this man- ner. They may also be justifiably proud of a magnificent performance. We wish also ... to appeal to these same broadcasters who have demon- strated an understanding of the mean- ing of the public interest in the de- partment of public events to begin to show a similar respect for the ethics, ideals and culture of the American people by a proper selection of the programs they broadcast for entertain- ment on the public airwaves. — Eliza- beth Livingston, corresponding secre- tary, National Association For Better Radio And Television, Los Angeles. Editor: The broadcasting industry for many years has looked for a way to improve its public image. Tragically, at the price of a beloved leader's life, an opportunity came to show our will- ingness to serve. We did not do it for public rela- tions. We did it because it was right and fitting. But the response to our actions dur- ing those dark days has made our Editor: Your editorial "In days of anguish a lesson learned" (Broadcast- ing, Dec. 2), was one of the finest I have had the pleasure of reading. — Keith E. Putbrese, Smith & Pepper, Washington. Editor: It was not too surprising to note the opinions expressed by Norman Wain and Bill Stewart in their letters published in your Open Mike feature (Broadcasting, Dec. 2). Most surprising, however, is the fact that [you] elected to publish these let- ters. Anyone actively engaged in the broadcasting industry fully recognizes the relationship which exists between the broadcasting and the newspaper in- dustries. Regardles of how we feel about that relationship. . . I think it was in exceedingly poor taste to en- gage in recriminating criticism. . . . Neither the timing was opportune, nor the occasion proper. Unquestionably, broadcasting as a whole did a tremendous job . . . for which we have received sincere praise from every quarter. The manner in which we carried out our responsibil- ities at a time of serious crisis, and the recognition we have received for so doing, should be the sole basis for any case we might prepare on our behalf. The day may come when the intelli- gent broadcaster will recognize the fact that his worst enemy is himself and his fellow broadcaster. The voicing of opinions such as those expressed by Messrs. Wain and Stewart, at such a 18 BROADCASTING, December 9, 1963 VOTING MACHINE in Action in Eastern Iowa There are three candidates in the market, all VHF's. Periodically Channel 2 is re-elected.* In the coming election year, WMT-TV's news coverage will continue to be voteworthy. Facilities include AP, UPI, AP photofax, UPI film service, assorted portable TV news- gathering electronic hardware; a director of news services, two TV newsmen, one newsman on special political assign- ments, three photographers, 65 part-time Eastern Iowa news and picture correspondents, and the nation-wide CBS TV news-gathering complex. Eastern Iowans, about 60% of the state's population and purchasing power, keep Channel 2 in office — and home. *Average over-all audience of more than 50% of total homes, 9 a.m. to mid- night, Monday thru Sunday. (ARB Market-by-Market Survey, Feb.-March, 1963.) WMT-TV CBS Television for Eastern Iowa Cedar Rapids — Waterloo Represented by the Katz Agency Affiliated with WMT-AM, WMT-FM: K-WMT, Fort Dodge; WEBC, Duluth BROADCASTING, December 9, 1963 I Who needs 200,000 miles of wire every 24 hours? Your Bell telephone people need it for you. The tremen- dous quantity of wire and cable produced at Western Electric's plants, like the one shown below at Baltimore, Md., is vital to the versatile and dependable telephone services we have all come to expect. Hundreds of other products made at the Baltimore Works and our other plants contribute, also, to the increas- ing value you get from the nationwide communications network operated by the local Bell telephone companies. To do this vital work in Baltimore alone, Western Electric paid $37 million in wages and salaries during 1962 and spent $24 million with more than 1,000 Mary- land suppliers, most of them small businesses. Making communications products that help provide ■ America with the finest telephone services is a job Western Electric is proud of. And it's also satisfying to realize that in doing this job we contribute to the economy and welfare of thousands of local American communities. I 9,300 conversations can be transmitted simultaneously on a new 12-tube coaxial cable made at Western Electric's Baltimore Works. Laid underground, this cable will be an integral part of an almost indestructible communications network that is being installed across America. To make sure the cable meets the high quality standards of the Bell System, extensive quality charts like those on the cable machines above are kept for each cable production line. United Appeal is one of the major charities contributed to by the men and women employed at Western Electric s Baltimore Works. In the picture above. Paul Pridgeon and Lillie Tunstall visit a young patient who is receiving therapy and rehabilitation through the United Appeal. Stretch test on telephone cords is performed in a Bell Telephone Laboratories branch at Western Electric's Baltimore Works. This test is one of hundreds aimed at improving Bell System equip- ment. Here. Chuck Frederick, a Western Electric engineer (left), examines results of a cord-flexing test with Engineer Vic Martin of Bell Laboratories. Deft fingers separate wires and place them in their precise positions. Gertrude Zurek prepares a plug- ended cord used to connect a push-button tele- phone set. During 1962 alone, more than 2.296.000 cords were assembled at the Baltimore Works. Waterproof construction of a plastic cover used to protect telephone cable equipment is examined by Sam Davis of Maryland Plastics, left, and Western Electric Buyer Pete Walsh. This local company has had Western Electric as one of its customers for custom-molded plastic parts for the last nine years and now has 200 employees. WESTERN ELECTRIC manufacturing and supply unit of the bell system (jUJ A-C? It's All-Canada Radio and Tele- vision Limited, first and paramount rep- resentation firm North of the Border in broadcast sales. A-C reps 43 radio, 22 TV stations — in all primary, most secondary markets. Weekly radio reach is 50% of all households for 60% of national retail sales. TV: 62% of households for 53% of national retail sales. A-C has 12 offices: New York, Detroit, Chicago, San Francisco, Los Angeles, Dallas, Atlanta and Montreal, Toronto, Winnipeg, Calgary, Vancouver. To reach all Canada, talk to All-Canada All-Canada Radio & Television Limited 000 Yonge St., Toronto 5, CANADA SPOTMASTER fi v EQUALIZED TURNTABLE PREAMPLIFIER The Model TT-20A is a compact, low dis- tortion, transistorized turntable preamp for VR cartridges, with built-in NAB equaliza- tion. Design ingenuity reduces residual noise level to better than 65 db below rated output. Small current requirements permit 6 volt dry cell battery operation, eliminat- ing AC hum worries. Response, 30-15,000 cps + 2 db . . . output — 12 dbm, 600 ohm emitter follower . . . distortion under 1% at double rated output ... size, 214 x 2)^ x 5>£". Priced from $46.50; transformer output and power supply available. Also available as a flat amplifier Model BA-20A. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland time and in such a manner, should very clearly illustrate the point. I'm sure there are others who prefer to re- serve our competitive criticisms for more opportune moments and will pre- sent our case on more favorable bat- tlegrounds.— R. J. Bennett, general manager, wisz-am-fm Baltimore. Editor: The broadcasting industry has demonstrated once and for all its unique ability to function in the public interest and necessity. . . Congratulations for a superb job. And hats off to the men behind and in front of the cameras — they handled themselves in good taste and made the impossible look easy. — H. W. Shepard, senior vice president, Edward H. Weiss and Company, Chicago. Wrong CATV company Editor: We note an item "LB J broad- cast holdings" (Broadcasting, Nov. 25). You state that the "LB J Com- pany holds an option to acquire 50% of TV Cable of Austin Inc." This is definitely not the case as we have no connection whatsoever with the LBJ Company. — W. R. Lastinger, general manager, TV Cable of Austin, Austin, Tex. [The information came from a source usual- ly reliable on CATV matters. The LBJ Co. holds an option to acquire 50% of Capitol Cable Co.] West Virginia documentary Editor: Dr. Elizabeth Cometti, of Mar- shall University and I are preparing a West Virginia documentary history, and we wish to include with appropriate acknowledgement an excerpt from "A special report: "Ohio River links vast industrial area" (Broadcasting, March 18, 1963). — F. P. Summers, professor of history, West Virginia University, Morgantown, W. Va. (Permission granted.) BOOK NOTES "Putting Electrons to Work — David Sarnoff," by John Tebbel. Encyclo- paedia Britannica Press, 425 North Michigan Avenue., Chicago 11. $2.95. 192 pp. The first book-length biography of Brigadier General David Sarnoff, RCA board chairman, it contains many pre- viously unpublished anecdotes of the Russian immigrant who landed in the United States at the turn of the cen- tury and worked his way up to his present position. Mr. Tebbel tells how General Sar- noff got his start with the old Marconi Co., the firm he later was to manage, and traces his career through such highlights as the start of commercial radio broadcasting, the introduction of symphonic music to radio audiences and the part he has played in the de- velopment of television. Broadcasting Publications Inc. President Sol Taishoft Vice President Maury Long Vice President Edwin H. James Vice President Wintteld R. Levi Secretary H. H. TjlSE Treasurer B. T. Taishoft Comptroller Ibvtng C. Miller Asst. Sec.-Treas Lawrence B. Taishoft ■Tfl B RO ADCASTI N G THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail; Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Richard LePere, Carol Ann Cunningham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson. David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Ddsector: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor- Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. Hollywood- 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title. Broadcasting * — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932. Broadcast Reporter in 1933 and Telecast* *n 1953. Broadcasting- Telecasting* was introduced in 1946. •Reg. U. P Patent Office Copyright 1963 : Broa„ MONDAY MEMO from DR. SEYMOUR BANKS, Leo Burnett Co., Chicago Computers and media research: 'sales opportunity' ratings? There are essentially two major sets of forces which are leading to wider use of computers by those of us working in marketing and advertising. The first of these is the pressure to somehow get control of the flood of paperwork involved in ordering and pay- ing for advertising. Despite great ob- stacles this is being accomplished. Burnett, for example, has largely auto- mated its spot TV buying activities. The second set of forces stems from the marketing revolution. The basic no- tion of this revolution is quite simple: some people and some places are better prospects for business for a particular client than others. Again, the computer can be helpful. 'Sales Opportunity' ■ For instance, the computer might yield real benefits in media planning were it employed to convert audience figures into what we might describe as measures of sales ap- portunity. A medium's audience is merely a market place tied together by a channel of communication. We're interested in knowing how many and who are watch- ing only to locate the biggest markets for our clients' merchandise. To us, then, the ideal rating report wouldn't have a single rating or share figure. It wouldn't say a thing about the total number of homes reached or the division of the audience in terms of the percent of 18 to 34-year-old men. Instead it would read: 8:30 p.m. — Station kkkk: 35,000 gallons of gaso- line, 2,500 cartons of filter cigarettes, 4,000 cases of regular ready-to-eat cereal and 2,000 cases of pre-sweets. Station wyyy: 25,000 gallons of gaso- line, 4,000 cartons of cigarettes, 5,000 cases of regular ready-to-eat cereal and 1,000 cases of pre-sweets. Detail Demands ■ As we work more and more with our computer we find it necessary to go into finer and finer de- tail on marketing strategy. We are forced to spell out precisely those areas, those households and those individuals which represent important marketing targets for us, taking into consideration the state of the total market and our brand's own problems and opportunities. Next, we must examine media audiences in terms of their ability to pile impres- sions against the prime marketing tar- gets, the heavy users. Time after time analyses indicate the fact that national media just don't lay down their advertising weight in the way they should for the best match against our marketing problems and opportuni- ties. Therefore we go to mixtures of na- tional and local media with more and more effort being shifted from national to local media. I'm not calling for an overnight revolution in research technology. All I am asking for is the adoption by the industry of the principle of measuring its audiences both in terms of house- holds and individuals as well as in terms of demographic breakdowns. The history of specifying the audi- ences to media in clear-cut demographic terms in the print media goes back at least 25 years, starting with a Life study in 1938. This tradition has continued in an unbroken line until the present time. There now are several syndicated serv- ices measuring magazine audiences on a wide variety of demographic details, adding to this product consumption. TV's Data Void ■ When media people ask for information like this on spot TV, however, the silence is deafening. But I am not asking stations to go bankrupt via the research route. I've found myself feeling for a long time that stations have bought too many surveys rather than buying too few. What I am calling for is a shift in emphasis and of dollars rather than ask- ing for a greatly enlarged budget. Television ratings have three different patterns through the year. Between the middle of September and the middle of November a great deal of sampling of shows goes on with ratings fluctuating quite a bit but eventually settling down by the end of this period. Then from the middle of November until the beginning of local daylight saving time rating patterns remain quite consistent except for situations where programs are dropped. Such occurrences are in the minority rather than setting the pattern. Finally, there is summer- time with its own pattern involving day- light saving time, reruns and sports. Spot Check Trends ■ We really don't need to spend our time and money tak- ing frequent studies of a stable situation. Let us use our efforts to give us the kind of marketing data we want and spot check changing situations. For example, suppose you operate in a market where a survey is taken four times a year, each survey reaching ap- proximately 500 households per time period. These 2,000 interviews provide the basis of your rating reports. We can carve up these interviews any way we want. I suggest something like this: In November, do a whopping big sur- vey which might use 1,200-1,500 inter- views in order to do a good job of evaluating the marketing characteristics of the homes and people reached by the programs of you and your competition. Then do three other relatively small surveys during the balance of the year — taking 100 interviews in February, 200 in May and 300 in July. Here the emphasis should be on trends and can be confined to the metro areas with the emphasis on speed in reporting. We could use different tech- niques for the different types of surveys. I regard the current procedure of tak- ing four equally-sized surveys as a com- promise which fails to satisfy either the agencies or the stations. The samples are too small for marketing purposes and too big for trend checks. Research Guide ■ For guidance in setting up these big surveys I suggest we turn to a recent report by the Media Research Committee of the American Association of Advertising Agencies which has come up with a standard list of demographic characteristics. It would make all of our jobs a lot easier if the broadcast industry utilized these clas- sifications in developing standardized marketing data for use by advertisers and agencies. Dr. Seymour Banks, Leo Burnett Co. vice president, wears two hats: he is manager of media planning and research, media department, and manager, creative and copy strategy, research department. He joined the agency in 1951 and before that was associate professor in marketing for five years at De Paul University. He earned his PhD in marketing in 1949 at the Uni- versity of Chicago. Dr. Banks also is vice president-elect 1964, Marketing Research Division, American Marketing Association. 24 BROADCASTING, December 9, 1983 LOOK WHO I IM V A DED DETROIT Mort Crowley, that's who. And Gary Stevens and Bob Green, too. They join Robin Seymour, Jim Sanders and Bill Phillips. Now six of the coun- try's leading air personalities are in Detroit and on WKNR. Six key rea- sons why WKNR is the station that knows Detroit. P. S. When you are in Detroit, please listen to Mort Crowley, mornings 5 AM to 9 AM. He's very funny. I THE STATION THAT KNOWS DETROIT KNORR BROADCASTING CORPORATION _ , „ Walter Patterson, Mrs. Fred Knorr, c .. w. D . , . _ . , ' Executive Vice President President 0 ~ , kl & General Manager REPRESENTED NATIONALLY BY THE PAUL H. RAYMER COMPANY BROADCASTING, December 9, 1963 SB YOU AIN'T HEARD NOTHIN YET, i Nobody could sell a song like Jolson, His overnight success in the first talking movie, The Jazz Singer, had a million peating that film's first spoken wards: "You ain't heard nothin' yet, Folks." Here was the pet of every music publisher in the business because above all, AS Jolson was a salesman! But YOU ain't heard nothin' until you've heard your own products and services sold in Si Louis by the cash-ringing salesmanship of Radio WIL The sure delivery of WIL's dominant personalities delivers a buying audience River City because WEL is above all a salesman. WIL St. Louis THE BALABAN STATIONS in tempo with the times ST.LOUIS KBOX Dallas John F. Box, Jr., Managing Director Sold Nationally by Robert E» Eastman BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO December 9. 1963, Vol. 65. No. 24 THE NEW LIFE IN OLD FILM ■ Newsreel footage gets reworked for series, documentaries ■ Owners find more profit in doing shows than in renting clips ■ Networks and stations eagerly accept new source of product The film-footage rental business, its base growing with each passing year of television's growth, has reached the point where it is creating a significant new business of its own — that of TV program production. This trend is particularly evident among those holding rights to the vast libraries of old newsfilm footage, who are finding there*s more money to be made by assembling their own clips into special documentaries than by leasing the same clips to others for the same purpose. Consequently the leasing or rental of footage is becoming more and more a sideline with many companies — al- though still an important sideline — while their new production ventures are adding more and more new programs to the syndication field and in some cases to the network schedules as well. Conservative estimates indicate that at least seven series and more than 40 specials will be turned out by these sources within the next 12 months. Attention was focused on the foot- age-leasing firms when material for spe- cial TV features came into urgent and widespread demand immediately fol- lowing President Kennedy's assassina- tion. Self-Production Favored ■ The de- mand came primarily from networks and a relatively few stations and most of it was met. But at least two major library owners. 20th Century-Fox and Time Inc., had long since decided to use their newsfilm resources in self- production and lease nothing to out- siders. The thinking behind the trend was summarized in this way by an execu- tive of a company with an extensive newsfilm library: '"We supplied about 60% of the foot- age for one series that grossed more than S3 million. Do you know what we were paid? About $30,000. Do you blame us for wanting to produce our own shows instead of giving them away for peanuts?" Two approaches are emerging in the "produce-for-yourself" gambit. The 20th Century-Fox Film Corp.. which owns the Fox Movietone newsreel li- brary, has closed its footage to outside producers and is concentrating on its own TV film documentary projects. Producing organizations, such as David Wolper Productions and Sherman Grin- berg Productions, are purchasing rights to newsreel libraries so that needed footage can be more readily accessible to them. When the upsurge in documentary programs in television — on both net- work and syndication levels — began about three years ago, newsreel com- panies shared in the windfall. Their payment was restricted to fees for the amount of footage actually used by the producer (see story below). The clients of the newsreel com- panies for footage are primarily the networks and independent producers who create documentaries for syndica- tion. There is also a small market among agencies, which require modest footage from time to time for commer- cials, and stations which produce their own special programs. "'But except for major market sta- tions." one supplier commented, "the $2.50 to $5 per-foot clips too expensive for most stations The price for newsreel or other stock footage can be fairly expensive and is the overriding reason that most TV stations cannot afford to buy such clips. One newsreel com- pany made its price structure avail- able, pointing out it is a basic list and can be modified. Based on a one-time use only. post-1931 newsreel film costs for one foot are: local TV, S2.50: net- work and syndication. S5.00: com- mercials. S5.00 and educational TV, S2.50. For pre-1932 segments, prices jump to S3 for local TV, S6.50 for network and syndication. S7.50 for commercials and S3 for educational TV. The prices for pro- duction shots (non-newsreel) are 30% to 50% higher per foot These costs do not include the laboratory costs for films, which can run from 10 cents to 20 cents per foot. A station, for example, will pay about S225 for a 35mm minute of film ( about 90 feet) and a net- work about S450. not counting lab- oratory charges. Most suppliers have a basic minimum fee of S75. If a client requires research services, the fee runs to S10 an hour. Several suppliers stated that for long-term clients, the fee structure can be revised downward. One com- pany, for example, said it would charge S6 per foot for unlimited use of news clips it provided. Pre- sumably, a station that utilized the library of a single supplier to pro- duce a half-hour documentary could obtain a substantial reduction, but stock film executives noted that this was not likely to occur, since orders are overwhelmingly for short seg- ments. Suppliers prefer to work with companies that can send representa- tives to their premises to inspect film through a view finder. Each com- pany has hundreds of thousands of index cards to help it locate re- quired footage. Out-of-town produc- ers specify the type of film they need, giving as much detail as they can, and newsreel organizations at- tempt to locate the film through in- dex cards. Clients are charged only for the footage used, although twice the amount required may be sent. Government agencies in the U. S. generally charge only lab and han- dling costs, but pricing arrangements vary with bureaus of foreign nations. BROADCASTING. December 9. 1963 27 cost is too much for most TV outlets to lease footage. We make prices as low as we can for stations, but they still can't afford it." Though the trend is toward produc- tion by the newsreel companies them- selves, officials noted that most organi- zations still will rent footage to outside producers. Exceptions are the Fox Movietone and Time Inc.'s March of Time libraries. The attitude of other organizations was summed up by one executive this way: "Important as stock footage may be to a producer who's looking for a par- ticular sequence, what is more impor- tant is his skill at picking the right foot- age and assembling it. We don't worry about the competition; we know our job. We hope the competition knows his." Sherman Grinberg, a former film li- brarian, has moved up rapidly in the factual film production field. His company has 75 million feet of film. 20th Century's Plans ■ The organi- zation which is plunging most vigorous- ly in the factual TV film field is 20th Century-Fox Television and its subsid- iary company, Fox Movietone. In as- sociation with producers Malvin Wald and Jesse Sandler, Fox is preparing in Hollywood two half-hour series, Come- back, centering around well-known per- sonalities who make comebacks, and Day to Remember, depicting famous events in history. In New York, two other series are blueprinted — one con- centrating in the field of humor and the other a background-to-the-news project. The company also plans to produce from its footage various special pro- grams. Fox recently completed Anat- omy of Crime, a one-hour show based on the revelations of convict Joe Va- lachi, and is in the process of produc- ing a program on World War I. Fox Movietone has approximately 75 million feet of footage in New York and another 21 million feet in London. It no longer provides newsreels for theaters in the U. S. It has branches in Munich, London, Sydney, Johannes- burg and Paris and supplies current newsreels to theaters outside the U. S. The company still produces short sub- jects for U. S. theaters. In October, Fox dropped its associa- tion with United Press International, under which Movietone produced news- films for TV stations for distribution by UPI. UPI has established its own newsfilm operation which services TV stations. Hearst's Distinction « Hearst Metro- tone News has the distinction of being the only major organization in the U. S. that is still producing newsreels for theaters. It produces four news- reels each week: two for itself and two for Universal Newsreel, which handles its own distribution. Other newsreel producers have fallen by the wayside, attributable largely to the rise of news- film on TV. Hearst Metrotone has approximately 30 million feet of film dating back to 1919. It rents footage to networks, producers, stations and agencies. Hearst Metrotone recently completed 26 hour programs from its film library, titled Perspective on Greatness, biog- raphies on leading world figures. A spokesman last week said another proj- ect is in the blueprint stage, but no other information could be released at this time. The Universal Newsreel also dis- tributes two newsreels each week to theaters from production provided by Hearst Metrotone. Universal's library runs to about 15 million feet dating from 1929. It rents footage to outside television organizations, but a spokes- man reported it has no plans to engage in TV production. Companies that control or have ac- cess to films of special interest also are flourishing in this era of the documen- taries. Three such organizations are John E. Allen Inc., Filmvideo Releas- ing Corp. and Stratford International Films Searchers Inc. Rare Footage ■ John E. Allen Inc., Park Ridge, N. J., has a library of about seven million feet, whose strong point is "obscure things," such as street scenes of a given period, automobile styles, people doing things on farms and in factories, or living conditions of a particular period. It covers the peri- od from about 1900 to 1930. The Allen organization is strictly a "family operation," headed by Mr. Allen, a giant-sized man of considerable energy. He is exclusively in the leas- ing business, and his clients are the net- works, outside producers and, to a lim- ited extent, advertising agencies ("they like some old-time slapstick or a love scene to move into a commercial," Mr. Allen commented). Mr. Allen has been collecting film Joe Valachi was the central figure in 'Anatomy of Crime,' an entry of Twen- tieth Century-Fox Television in the factual film field. for almost 40 years and has the repu- tation of "buying all the junk that comes along." He intends to remain in the period in which he specializes and he is constantly acquiring footage from individuals "who have it lying around." Mr. Allen supplied footage to CBS- TV in connection with its recent cov- erage of the assassination of President Kennedy. The network ordered and re- ceived sequences on Presidents who had been assassinated or who had been wounded, and on President Harding's trip to Alaska. The Filmvideo Releasing Corp., headed by Maurice Zouary, holds rights to about 12 million feet of film. Mr. Zouary reported it consists largely of early newsfilm and early travelogues but has been supplemented with pur- John E. Allen's 'family business' is supplying film memorabilia to tele- vision. His garage is crammed with photographs, scripts and film. 28 (LEAD STORY) BROADCASTING, December 9, 1963 chases of three million feet of film from the NBC library in 1959 and Telenews footage between 1947-56. His first purchase was the Miles li- brary, with film dating back to 1898. This library included 250,000 feet on World War I, believed to be among the largest. In all, Filmvideo has about 300,000 feet of coverage on sports events. Children's View ■ Filmvideo operates mainly as a supplier of footage to net- works and producers but has produced a series called Kiddie Camera, a chil- dren's eye-view of the news. In the fu- ture, Mr. Zouary said, the company plans to turn out three to four pro- grams a year, either on a series or spe- cial show basis. Stratford International Film Re- searchers Inc. is operated by John Stratford, a Hungarian-born motion picture producer who has contacts with film executives throughout the world. His forte is his personal liaison with film organizations abroad, enabling him to acquire required footage from out- of-the-way places. Mr. Stratford estimates he holds rights to more than 50 million feet of film, including short subjects, features and newsreel footage from various countries, including Iron Curtain na- tions. His company has been particu- larly helpful to network and outside producers who have sought foreign footage. He stressed that he often is engaged as a research consultant on production projects with an interna- tional flavor. The Sherman Grinberg organization is a noteworthy example of success 'The Race for Space' was the first suc- cessful David L. Wolper documentary. The firm has an ambitious schedule outlined for the coming year. achieved through dealing in old film footage. In 1958, after working for 20th Century-Fox for five years as an agent for the company's stock footage film libraries, Mr. Grinberg formed Sherman Grinberg Film Libraries Inc. He bought the stock footage assets of Pathe News Inc., and in the interven- ing years, Mr. Grinberg took over the operation of the Columbia Pictures' film library: bought the Allied Artists' film collection and, in partnership with David L. Wolper, acquired the Para- mount Newsreel footage. The Grinberg company has in excess of 75 million feet of film at its disposal. Though Grinberg still supplies stock footage to networks, producers and agencies, the company became active in production in the actuality field in 1960, producing 260 five-minute shows, Greatest Headlines of the Century, for Official Films, and a one-minute pro- gram, titled Sportsfolio, also for Offi- cial. In association with David L. Wol- per, Grinberg co-produced 65 half- hours of Biography for release by Offi- cial in 1962 and 1963, and this year has produced the Battle Line series, also for Official Films distribution. An advocate of the you-gotta-pro- duce school of film librarians, Mr. Grin- berg is blueprinting a new project for 1964. In cooperation again with Offi- cial Films, the Grinberg production arm is completing the pilot of a new half-hour series, tentatively titled Sur- vival, a first-person account of individ- uals who have endured critical situa- tions. Wolper's Production ■ David L. Wol- per Productions owns the Paramount Newsreel jointly with Sherman Grin- berg, with the latter organization serv- ing as custodian. The Wolper company has achieved outstanding success in the factual film field, starting with The Race For Space TV special several years ago, and is undoubtedly the leading inde- pendent producer in the field. Wolper is mapping an ambitious schedule for 1964. For syndication by United Artists TV, the company is blueprinting six one-hour specials in the area of science. Wolper also is prepar- ing 10 one-hour historical specials, of which tentative titles include "Trial in Nuremburg," "The Rise and Fall of the Japanese Emperor" and "Prelude Stock footage by the million available from these firms There are many film companies that supply stock footage to produc- ers of TV documentary programs and the following list compiled by Broadcasting is representative of the leading suppliers. It must be pointed out that many government agencies, both here and abroad, also provide footage, obtainable either directly or through a film supplier in this country. At present, Time Inc.'s March of Time and Fox Movietone News have a policy of not leasing film footage to outside producers and are not included in the compilation. John E. Allen Inc., 116 North Avenue, Park Ridge, N. J. Contact: John E. Allen. Description: About 7 million feet of film from 1900 to 1930: specializes in street scenes, life in the 1920's and earlier and Americana footage of various types. Filmvideo Releasing Corp., 333 W. 52d Street, New York. Con- tact: Maurice Zouary. Description: Approximately 12 million feet of film from 1898 to 1956; strong on sports, World War I and travelogues. Sherman Grinberg Film Libraries Inc., 1438 North Gower, Hollywood. Contact: Sherman Grinberg; New York office: 630 Ninth Avenue.; Bernard Chertok. Description: Has more than 75 million feet of film, including Pathe News Inc. Newsreel, Paramount Newsreel footage, Allied Artists' film collection. Operates Columbia Pictures' stock film library. Footage covers 1896 to 1956. Hearst Metrotone News, 450 W. 56th Street, New York. Contact: Caleb Stratton. Description: Ap- proximately 50 million feet of film, dating to 1919. Company still pro- duces weekly newsreels and signifi- cantly has footage available after 1956 by which time many other newsreel companies had ceased pro- duction operations. Stratford International Film Re- searchers Inc., 230 West 57th Street, New York. Contact: John Strat- ford. Description: Company has access to more than 50 million feet of film from libraries throughout world. Company is said to be skilled at locating footage in out-of- the-way places and is particularly known for obtaining middle Euro- pean film segments. Universal Newsreel, 105 East 106th Street, New York. Contact: George Barrett. Description: Has approximately 15 million feet, start- ing in 1929. Still distributes news- reels to theaters which are produced for Universal by Hearst Metrotone and accordingly has latest footage. BROADCASTING, December 9, 1963 n to War: 1939." These programs are aimed either for network or syndica- tion presentation. Wolper also plans production shortly of four one-hour "pe- rennial" specials on the World Series, the Kentucky Derby, the Indianapolis speedway and each season's professional football games. In the area of full series, probably of a half-hour duration, Wolper is pre- paring Men in Crisis. It will center around the experience of two well- known men in a critical situation, such as Hitler and Chamberlain, Kefauver and Costello, Truman and Dewey, Joe Louis and Max Schmeling. Time Inc.'s March of Time has ap- proximately 1 1 million feet of film re- cording events between 1935 and 1952. Time Inc. does not lease footage to out- side producers but has plans to utilize the library for its own productions. Dur- ing this year, it has produced special half-hour shows on Berlin and Iraq, which included stock film as well as newly shot sequences. A spokesman said the company has had several plans involving the use of the March of Time Library, but ac- knowledged "full use" has not been realized. He indicated that the com- pany would be amenable to suggestions for co-production with an outside or- ganization. Pathe News Inc., which no longer holds rights to the Pathe newsreel li- brary, plans to produce a group of six one-hour documentaries in 1964 from various newsfilm sources. Called Caval- cade of Our Times, the series' programs will include: "Big Business: U.S.A.," "The Good Old Days," "In the Days of the Depression," "The Irish Rebel- lion," "The Rise and Fall of the Chi- nese Republic," and "The American Presidency in the 20th Century." In the past, Pathe News has produced such factual series as Milestones of the Cen- tury and Men of Destiny, both five- minute programs. Network Policy ■ To date, networks have avoided buying documentaries of a serious nature from outside producers, preferring to accept complete responsi- bility for them by participating in actual production. Exceptions are in the so- called "entertainment documentary" area (Wolper's Hollywood and the Stars on NBC-TV and Official's Marilyn Monroe special on ABC-TV). The route therefore for the "snip-and-glue" school of producers is syndication to stations. The outlook is brighter for factual specials of various kinds, but producers agree that acceptable time slots on a regular season basis are "harder to come by." One syndicator summed up this situation: "You have to come in with a fine show. And then you have to sell hard — very hard." John Stratford, Hungarian-born film executive, makes a specialty of find- ing film footage of scenes made out- side of the United States. WOLPER FINANCING Documentary film company to expand into dramatics Arrangements have been completed for Westland Capital Corp. and the City National Bank of Beverly Hills, Calif., to provide long-term financing to Wolper Productions which will en- able the documentary film company to expand its operations into the produc- tion of dramatic TV programs and theatrical motion pictures. In announc- ing the acquisition of this outside capi- tal, David L. Wolper, president and executive producer of Wolper Produc- tions, said a new board of directors has been elected to guide corporate policies and the expanded production program. He will serve as chairman of the board. Other members are: Mel Stuari and Jack Haley, Wolper vice presidents; Harvey Bernhard, Wolper vice president and treasurer; Sylvan Covery, secretary and general counsel of the Wolper organization; Phillip L. Williams, president of Westland Capi- tal Corp., and William Goetz, presi- Film-finding specialists The growth of documentary programs from newsreels and other stock footage prompted the formation of an unusual com- pany, Film Finders Inc., New York, in 1961. Film Finders does exactly what its name im- plies— finds film for producers, stations, agencies and other or- ganizations that may not have trained research personnel on its staff. Its operating head is Miss Helen Kiok. dent of William Goetz Productions. Expansion activities are to start im- mediately, with New York sales office to be opened within the month and sales personnel engaged to work with the William Morris Agency in repre- senting Wolper Productions. The de- velopment of panel and daytime TV programs is at the top of the expanded production agenda, alongside of devel- oping properties for motion pictures. In addition, the company plans to build a staff of producers, writers and other creative talent in Hollywood to develop dramatic TV programs for the 1964-65 television season. Writers will also be signed to develop documentary films for theatrical exhibition. NBC turns deaf ear to Blue-Gray appeal NBC-TV last week announced broad- cast decisions on two major Southern football games which had become cen- ters of controversy over the eligibility of Negro players. The network said it is standing firm on its cancellation of formerly sched- uled television coverage of the annual Blue-Grey game in Montgomery, Ala. on Dec. 28 (Broadcasting, Nov. 18, 11). Game officials, who earlier stated that Negroes would be barred from play, traveled to New York last week to ask NBC to reconsider the cancella- tion. William R. McAndrew, executive vice president of NBC News, following a meeting with the Montgomery offi- cials, said there had been no change in NBC's position. NBC-TV also announced plans to go ahead with its scheduled coverage of the annual Senior Bowl game at Mobile, Ala. on Jan. 4. Bowl officials, acting on a request for information from NBC, have apparently satisfied the network that Negro players will not be barred from the game. Production starts on series New one-hour series, Night People, dealing with the real-life stories of people who come to life after dark and start their day when most people have ended theirs, goes into production today (Dec. 9), first of several projects to be filmed by Revue in association with ABC-TV. The series will be filmed en- tirely on location in Los Angeles, utiliz- ing new camera and lighting techniques to get good pictures of crowds and street scenes taken outdoors as well as inside in the after-dark hours. Jack Laird, producer of Charming, will be executive producer of the new series. Irving Lerner will direct the first seg- ment, "The Other Man," written by Larry Cohen and Steve Carabatsos, which calls for 25 separate locations scattered throughout Los Angeles county. 30 (LEAD STORY) BROADCASTING, December 9, 1963 . . . the tenth largest consumer market in America Within seventy miles of the intersection of Interstate routes 70 and 75 are the business centers of seven metropolitan areas . . . three and one-half million people . . . tenth largest consumer market in America! Situated in the geographical center of Megacity 70-75 are the transmitters of WHIO-TV, AM, FM — powered to reach a huge segment of this concentrated audience with a total buying power of over seven billion. Let George P. Hollingbery tell you how efficiently and eco- nomically you can reach it. Megacity 70-75! BROADCASTING, December 9, 1963 WHIO-TV • CBS • CHANNEL 7 WHIG WHIO-AM-FM • DAYTON, OHIO Associated with WSB, WSB-TV, Atlanta, Georgia, WSOC. WSOC-TV, Charlotte, North Carolina and WIOD-AM-FM, Miami, Florida 31 BROADCAST ADVERTISING Make-goods still in a fluid state RESCHEDULING OF TV SPOTS GENERALLY LAGGING BEHIND RADIO Stations and national representatives appeared to be generally satisfied last week with the efforts of advertisers and their agencies to accept make-goods for commercials cancelled during the four- day period following President Kenne- dy's assassination Nov. 22. It was difficult to estimate the busi- ness that would fall into the make-good category, with most reps projecting a figure as high as 80% for spot TV, others figuring 65% to 70% and one disappointed official claiming that for his stations the estimate was running only 35%. All representatives cautioned that the situation was still fluid and changes to either make-goods or credits were being made on a day-to-day basis. The con- sensus was that it would take about six weeks for the situation to crystalize, but the general feeling was one of optimism. Spot radio seemed to be in a more favored position, attributable to its flex- ibility. Estimates were that up to 95% of the radio commercials cancelled would be rescheduled. Cash's Wire ■ The changeability of conditions was highlighted by the ac- tion taken last Monday (Dec. 2) by Norman E. Cash, president of the Tele- vision Bureau of Advertising. In an unusual move, Mr. Cash addressed a telegram to 90 major advertisers, urg- ing them to give TV stations and na- Mr. Cash tional reps discretion in rescheduling their commercials. It was understood that Mr. Cash undertook this step be- cause by last Monday orders for make- goods had not reached the expectations voiced several days earlier (Broadcast- ing Dec. 2). But by the middle of last week, the situation apparently had brightened and Mr. Cash issued a statement commend- ing advertisers. He noted that although he had not expected replies to his tele- gram, many advertisers responded. Among those who had replied and pledged make-goods were Lever Bros., Procter & Gamble, Pharmacraft and Scott Paper. Lever Bros, wrote of its "complete accord" with the suggestion made on reinvestment of funds for pre-empted TV schedules. The letter noted that the TV industry, which responded "so mag- nificently" in its coverage of the trag- edy, should "not be made to suffer finan- cially for the great public service it per- formed." Lever said it was advising its agencies to reschedule advertising pre- empted during the period. There were various approaches to the make-good situation. Several advertis- ers indicated they would reslot the spots sometime next year, in addition to reg- ular schedules. Most advertisers asked for make-goods before the end of the year, but said they wanted suitable time periods. Pan Am Satisfied ■ One advertiser. Pan American Airways, reported it would not ask for credit or for delayed showing of its spot announcements. In tribute to the "terrific job" performed by stations and networks. Pan Am would consider its advertising as having run. Many stations reported that local ad- vertisers frequently adopted the same approach as Pan Am: They advised sta- tions to bill them for commercials as if they had run. This was said to be es- pecially true of institutional advertisers, Big budget won't insure advertising success It takes more than money to make sure that advertising will produce sales results, two officials of Coty Inc. declared last week — and cited a Coty experience with "beautiful" television commercials as their evidence. The officials, marketing vice presi- dent Wallace T. Drew and market- ing research director lohn E. Mur- phy, spoke at a closed workshop meeting held Thursday in New York by the Association of National Ad- vertisers to consider "advertising planning and evaluation." Schwerin System ■ They were two of several speakers who probed this subject, including a Schwerin Re- search Corp. executive who pre- sented Schwerin's system for predict- ing the success or failure of a given television advertising campaign (Broadcasting, Dec. 2). The Coty executives contended that advertising is only one of sev- eral marketing factors that contrib- ute to increased sales. They called attention to a specific Coty cam- paign for its "24" lipstick. Several "beautiful" TV commer- cials were prepared, they said. Each was written and produced by "ex- perts" and stressed the campaign theme that "24" lipstick has unique lasting qualities — and yet, the official said, only one of those commercials demonstrated that it could produce retail sales increases in the market place. "Spending money on advertising," Mr. Drew said, "will not necessarily produce sales increases and addition- al profit for your corporation. Plan- ning the proper advertising strategy for a given product and executing this strategy is a complex task, a task where measurement can be helpful, a task requiring the greatest ingenu- ity and the soundest advertising judg- ment." Effectiveness Reviewed ■ The Sch- werin presentation, by chief statisti- cian Malcolm Murphy, was said to have reviewed the company's find- ings on commercial effectiveness as a bigger sales influence than budget alone, and to have reported in con- siderable detail on subsequent stud- ies, mostly concerned with other fac- tors, that had not been officially dis- closed before. Others reporting on problems and approaches in advertising evaluation included Gail Smith of General Mo- tors, W. M. Weilbacher of C. J. LaRoche & Co.. W. J. Gillilan of Ketchum, MacLeod & Grove, and Gilbert Miller and Malcolm Mc- Niven of duPont. 32 BROADCASTING, December 9, 1963 A ■ Sim Hs5*".- +-4. t1 'A NATION AT WAR' is the most distinguished series t since Victory At Sea.' Never- *$ before-seen enemy and Allied ^ footage fill the screen with the fury and heroism of history in the making. Commandos. The European fronts. The sub-scourged Atlantic. This power-packed prestige pro- gram will add lustre to your log, points to your ratings. First run, of course, from Desilu ++ we. Richard Dinsmore, Vice President, General Manager % 780 NORTH GOWER STREET • HOLLYWOOD 38, CALIFORNIA > Hollywood 9-5911 + Produced by the National Film Board of Canada Savings association uses saturation radio Saturation radio is paying off for Brentwood Savings and Loan Asso- ciation, according to Dick McFar- land, account executive at Carson/ Roberts, Los Angeles, agency for the savings and loan company with offi- ces in two Los Angeles suburbs, Brentwood and Monrovia. Ten-second spots, used on an aver- age of 50 spots a week on six AM and eight FM stations in the Los Angeles area, are the heart of the campaign, accounting for $100,000 of the $175,000 budgeted for a year- long drive. The remainder of the budget is going for newspaper and outdoor advertising. The first flight of radio spots was a six-week campaign which started early in September. Theme of the spots is the passbook, selected by C/R as a fitting symbol for this financial institution. A typical spot, read by a male announcer, went as follows: "Give your husband a good book tonight with his pipe and slippers — a Brentwood Savings pass- book. He'll appreciate the interest." "We felt the 10-second spot was perfect for our needs," Mr. McFar- land said, "because it could establish the Brentwood name and passbook symbol in that time and we could get greater frequency for our budget than by use of longer time slots. "This new three-pronged advertis- ing program is aimed at solving a problem that confronted our client. That problem was: how, when you are one of 125 similar institutions that have virtually the same thing to sell in your immediate area, do you break through the welter of competi- tion and distinguish your operation so as to attract new depositors? "We decided the most important first step to be taken was establish- ment of ready identification of the Brentwood name. Since recognition comes most easily through some sort of graphic element, we chose the passbook as our theme. "The passbook is a recognizable symbol. It embodies the concept of savings. It identifies Brentwood in no uncertain terms as a savings in- stitution. The passbook became the focal points of all our ads and was carried as a theme throughout the copy in our radio spots, billboards and newspaper ads." "Our first radio effort was under- taken with some trepidation," reports Irwin H. Kurtz, Brentwood advertis- ing director, "but the recommenda- tion of our agency to place a sub- stantial portion of our budget in radio was endorsed in an attempt to reach many people who may not have heard of Brentwood Savings." How successful has the new pro- gram been in solving the problem? "It's still too early to judge accurate- ly full effects of the overall cam- paign," said Mr. McFarland. "But we do know people are hearing our radio spots. They tell their Brent- wood tellers they are." CIGARETTES AND HEALTH Two medical reports claim definite connection between smoking and several fatal diseases particularly banks. MFA Insurance Co., Columbia, Mo., advised the 177 radio and 72 television stations on its schedule that instead of a commercial their make-good an- nouncement could be a tribute from MFA to the radio and television indus- try for "its great public service in pro- viding such complete coverage events of the four fateful days." One indication of the dimensions of lost advertising exposure during the four days was provided by Broadcast Advertisers Reports Inc., which moni- tors TV commercials. BAR said that more than 72,600 station commercial exposures, which originated from the three TV networks, were eliminated in the 75 markets that BAR monitors. This estimate did not include spot and local announcements that were pre-empted. MW&S adds Maradel division Maradel Products took another step toward consolidation of its divisions' advertising accounts at one agency last week with the assignment of its Comp- tone subsidiary to Mogul Williams & Saylor, New York. Maradel now has all but one of its divisions at Mogul, having moved some $400,000 of its business to that agency from Donahue & Coe and Kastor, Hil- ton, Chesley, Clifford & Atherton last July. MW&S now has an estimated 95% of a total Maradel ad budget of about $1.5 million. Comptone is an importer and pro- ducer of sun glasses. Smoke all you want, but don't look behind you — the Grim Reaper is gain- ing with every puff. Such was the essence of two separate speeches last week, the major one being given by Dr. E. Cuyler Hammond, di- rector of statistical research for the American Cancer Society, who pre- sented statistics linking cigaret smoking and several diseases, including lung cancer, to a clinical meeting of the American Medical Association in Port- land, Ore., last Wednesday (Dec. 4). The presentation led to the decision by the AMA's House of Delegates, the as- sociation's policy-making group, to make an all-out investigation of the sub- ject. The day before Dr. Hammond's speech, the Cancer Prevention Center of Chicago heard an address by Sir Robert Piatt, the English physician who chairs the Royal College of Physicians' Committee on Smoking and Lung Cancer. The committee in 1962 pub- lished findings linking tobacco and cancer. Numbers Game ■ Dr. Hammond's report presented new evidence gathered in a survey covering 422,089 men be- tween the ages of 40 and 89 for an average period of 34.3 months. He said they not only confirmed findings of earlier studies but extended the al- leged connection between cigarette smoking and increased death rates. The new areas of study, Dr. Ham- mond said, included: 1) The death rate when compared to the degree of inhalation of tobacco smoke (conclusion: a higher death rate when smokers inhaled); 2) The effect of cigarette smoking on men older than 70 (conclusion: a higher death rate among those who smoked, though not as great a differ- ence as that between younger men); 3) The death rates between men who had many similar characteristics, matching those who smoked with the nonsmokers (conclusion: of the 36,975 smokers, 1,385 died in the survey peri- od, compared to only 662 of the same number of nonsmokers); 4) The relationship between smok- ing habits and hospitalization (conclu- sion: the percent hospitalized in- creased with the number of cigarettes smoked, the greater the depth of in- halation and the earlier the age at which the man began smoking. Dr. Hammond went on to relate sta- tistics which he said show that lung cancer, coronary artery disease and other related diseases are more likely to occur when a person smokes ciga- rettes. Turning to other tobacco uses, he said that the study showed that pipe 34 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 Remember when radio did important things? When it was the only way to keep a whole nation in touch with one solitary figure in outer space? When Washington used it to talk to the enslaved people in Cuba? And remember when our six stations across America pitched in and helped double the number of Peace Corps applicants in a single month? When was it radio did things like this? In 1963. ## ABC OWNED RADIO STATIONS WABC NEW YORK • KQV PITTSBURGH • WXYZ DETROIT • WLS CHICAGO • KGO SAN FRANCISCO • KABC LOS Radio... one of the good things about America ABC OWNED RADIO STATIONS §>f| WABC NEW YORK • WXYZ DETROIT • KQV PITTSBURGH • WLS CHICAGO . KGO SAN FRANCISCO • K ABC LOS ANGELES Papaya vs. tobacco Frito-Lay Inc.. Dallas, a heavy user of both radio and television, is investigating the market poten- tials of a new nontobacco cigarette, it was disclosed last week by John R. McCarty, vice president in charge of advertising and mer- chandising. Mr. McCarty said the new cigarette uses papaya leaves instead of tobacco. Frito-Lay plans to acquire 51^ of Sutton Research Corp., Los Angeles, if the new product tests out satisfactorily. Sutton is devel- oping the nontobacco cigarette and only laboratory work has been performed so far. Consumer sam- pling comes next, Mr. McCarty said, before test marketing can be considered. Frito-Lay"s na- tional agency is Post-Keyes-Gard- ner. Chicago. Tobacco Institute Inc., welcomed the AMA decision to probe into " these important health fields, where so many questions remain unresolved. We are gratified that the work is to be under- taken by so widely representative a body as the AMA,"' the tobacco indus- try's spokesman added. Last week also saw the formation of two new groups dedicated to pushing the alleged relationship between smok- ing and diseases into the public eye. The California Interagency Council on Cigarette Smoking and Health, a tongue-twisting organization formed in and cigar smoking did not seem to produce as marked a degree of relation- ship to a higher death rate as cigarettes did. He contended that the study refutes arguments raised by the tobacco indus- try and some scientists who have chal- lenged the validity of earlier surveys. Tobacco Trap ■ Sir Robert's speech in Chicago recapped the case against smoking as made by his committee. He explained the public's reluctance "to accept the facts" as being twofold. The "enormous vested interest" of the to- bacco industry and its advertising drive to glamourize smoking is one impor- tant consideration, he said, but even more important is the "plain fact . . . that smoking is an addiction and a very powerful one. . . ." Smokers simply don't want to quit, he stated, there- fore "the really important thing is to prevent, as far as possible, the next generation from developing the habit." Reaction to the AMA's decision to research further into the relationship between smoking and diseases was swift, and the comments from Senator Maurine B. Neuberger (D-Ore.) were critical. The senator is author of Smoke Screen, a book which summa- rized her views on smoking and health I Broadcasting. Oct. 21). Mrs. Neu- berger charged that the AMA's failure to take a stand on Dr. Hammond's re- port "could not have been better de- signed to achieve the objectives of the American tobacco industry/' She im- plied that it is a little late to start be- ginning research and called for "unequi- vocal warning to even* American that smoking, by whatever mechanism, is a serious threat to health." George V. Allen, president of The Berkeley, is comprised of the California State Department of Public Health, the State Department of Education, the California Medical Association, the California Branch of the American Cancer Society, the American Heart Association and the Tuberculosis and Health Association. Last Thursday (Dec. 5 1 Leo Perlis, director of community service activ- ities for AFL-CIO. told the American Cancer Society that the labor group will launch a program next January de- signed to educate smokers about can- cer and smoking. So zood to lunch with . . . 1-1-3 Good things on the table — and good things in the air— on radio 1-1-3 Detroit's good music station . . . W-CAR 50,000 watts 1130 KC ?=j-»ser^lcGs: AM fere Szis BROADCASTING. December 9. 1963 BROADCAST ADVERTISING) 37 TvAR comparison report shows decrease in male smokers The 1963 product usage and brand preference study commis- sioned by Television Advertising Representatives has shown again this year just what similar studies have shown in the past — that there is a wide variation in market-by-market consumption of particular products and an even more pronounced dif- ference in brand preferences by mar- ket. The 1963 TvAR Brand Compari- son Report, researched by Pulse Inc. in the eight markets where there are Eastern Air Lines, up in the air since late September over appointment of a new agency, landed the major portion of its $10 million account at Benton & Bowles last week. The account, formerly at Fletcher Richards, Calkins & Holden had been the object of an eight-agency competi- tion. Its assignment was delayed by re- cent top-level management changes at the airline (Broadcasting, Dec. 2). Benton & Bowles, New York, will place Eastern's TV, radio and print ad- vertising while direct mail, special pro- motions and some new projects will be handled by Gaynor & Ducas, New York. Eastern bills approximately $4 million in broadcast, about $2 2 mililon TvAR represented stations, reflects divergent buying habits in 12 prod- uct categories. The study compares consumption in 1962 with 1963. Significant among the findings was a decrease in male smokers in each of the eight markets. The average drop-off in the male smoker cate- gory was 6.15%, the sharpest de- cline— I 1.1% — evidenced in Boston, while San Francisco, down 2.1%, showed the smallest loss in this group. The Pulse findings also indicate a in TV and $1.8 million in radio. The switch to B&B was announced as effec- tive immediately. It's estimated that Gaynor & Ducas will be assigned no more than 10% of Eastern's total billings. Original competition for the EAL plum had been among BBDO, Kenyon & Eckhardt, Lennen & Newell, Gaynor & Ducas, Benton & Bowles, Compton, McCann-Marschalk and Tucker-Wayne & Co. New Bids " K&E and Tucker-Wayne dropped out of the competition and Compton, McCann-Marschalk and B&B were asked to resubmit their presenta- tions for the account following the ex- ecutive changes at Eastern. drop in cold cereal consumption, a gain for instant coffee and a decline in purchases of dog food. Pulse reached about 5,000 homes in each of two sweeps made in March and May and gathered in- formation on 550 brands. The re- search technique was an in-home, personal interview with the head of household involved in the purchase of the specific products studied. Products measured were coffee, cold cereal, cold remedies, dog food, gasoline, headache remedies, hot cereal, margarine, milk additives and tea. Lager Likers ■ According to the Pulse data only 26.2% of families in Charlotte, N. C, purchased beer while in San Francisco 50.1% of families were beer purchasers. In the cold remedy category there was a 100% difference in consumption between two metropolitan areas separated by only 120 miles: 26.3% of families in Cleveland were re- ported to be purchasers of such remedies, but- for Pittsburgh the figure is 13.9%. Looking at the study from a brand preference aspect it is noted that only four brands enjoyed a first place position in all of the markets sur- veyed. These were Liptons' Tea, Bayer Aspirin, Kellogg's Corn Flakes and Vick cold remedies-. TvAR represented stations are kpix(tv) San Francisco; kyw-tv Cleveland; kdka-tv Pittsburgh; wjxt (tv) Jacksonville: wbtv(tv) Char- lotte, N. C: wtop-tv Washington; wjz-tv Baltimore and wbz-tv Bos- ton. - K&E, it appeared, had voluntarily withdrawn itself as a candidate for .the Eastern account in. anticipation of pick- ing up the billings of another airline: The estimated $4 million National Air- lines account, which was announced Nov. 29. About $1 million in radio-TV will move to K&E Jan. 1 from Papert. Koenig, Lois. Acquisition of the Eastern billings marks the second major account added by B&B during 1963. Earlier the agen- cy had been assigned the $8 million Beech-Nut Life Savers account which moved from Young & Rubicam. Beech- Nut bills an estimated $7.2 million in radio-TV. A statement issued by Eastern last week said its newly appointed agencies would "work in tandem ... in a new concept of air transportation" directed toward greater recognition of the con- sumer. Robert M. McGredy (I) vice presi- consumption of regular and instant dent and managing director of coffees are Grace Porterfield and Television Advertising Representa- Alan Pando, time buyer and ac- tives, points to a graphic repre- count executive, respectively on sentation of data from the TvAR the Instant Maxwell House Coffee 1963 Brand Comparison Report, account at Benton & Bowles, New Following the figures on relative York. B&B gets lion's share of Eastern Air Lines IMMEDIATE SWITCH GIVES GAYNOR & DUCAS A PORTION 38 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 Close Shave Mitch Miller today might well be oboist with a major symphony. Or still the busiest A & R artist and reper- toire man in recording-. He*s no longer either one— and that's one of television's luckiest breaks. Since Mitch turned to tele\ision.theSingAlongGanghasbe- come the country's favorite choral group; such soloists as Leslie Uggams and Bob McGrath have attained stardom; and "Sing Along With Mitch" has become a household term. Which is why the full-hour, color show holds one of television's most devoted followings. This season. "Sing Along" has new sights and sounds to match its new Monday night time period. For sweetness, the Sing Along Strings ensemble; for spice, a Dixieland combo. And for surprise, a fas- cinating guest list of stars, musical groups and (de- cidedly /f07?-musical celebrities. In addition. Mitch the musicologist has made room for Mitch the modernist. To the good old songs, he is adding the best new ones. After a lifetime in music, he doesn't miss a trick. You can bet your beard on that. Look to XBC for the best combination of neics, information and entertainment. Programing key factor Government interference lashed by Duram AGENCY EXECUTIVE TICKS OFF FCC'S LATEST 'MISTAKES' Vigorous criticism of FCC interfer- ence in the affairs of broadcasting was issued last week by Arthur E. Duram, senior vice president, TV and radio, at Fuller & Smith & Ross. Mr. Duram also berated continuing adverse comment from print media on the practices of the broadcasting indus- try but dismissed this as far less im- portant than "our other would-be de- stroyer— government regulation." In a talk delivered to the Pittsburgh Radio Television Club, Mr. Duram di- rected his comment at a commission which he said is "going to continue to make one mistake after another under the illusory guise of protecting the pub- lic interest." Few Complaints ■ The some 2,500 complaints about radio-TV which the FCC may receive yearly he called "the merest whisper" when the total num- ber of stations operating is considered. The results of a government-managed broadcast industry, he said, would be at best a "clumsy crippled form of com- mercial TV," and at worst a disappear- ance of competitive broadcasting and "emergence of some form of pay tele- vision, not available to the advertiser." Mr. Duram outlined specific govern- ment policies aimed ostensibly at the "public interest" which he said are the result of "specious reasoning": ■ The decision to kill network op- tion time, he said, rather than fostering better local programing is resulting in replacement by local stations of high quality, low-rated network shows with "the only thing available, filmed syndi- cated programs, mostly re-runs." ■ An equal time rule "that makes any airing of political controversy an absolute practical impossibility." ■ A misplaced concern about vio- lence in programing that has driven the networks "into a feverish spell of buying that most insipid of all art forms, the TV situation comedy," without bringing about a reduction in the number of shows which deal in violence. ■ The recent ratings hearing which "boomeranged" and "served to heighten outside interest in what has always been pretty much a trade matter" and which has made "ratings fair game for anyone and everyone." Mr. Duram commended A. C- Niel- sen and American Research Bureau for "exposing the terribly inept shows that somehow make their way onto the schedule each year." He proposed that the FCC ask a group of "insiders" in the broadcasting industry to offer constructive courses of action which would benefit both "public 40 (BROADCAST ADVERTISING) Mr. Duram interest" and the broadcasting indus- try. He further advised a "complete re- appraisal of the Communications Act of 1934," which he suggested was con- ceived when commercial broadcasting was only vaguely understood. In a parting shot at tight government control he said "only an unregulated industry with strong network structures as its base can serve the public interest properly in this nation." Cyanamid picking up full tab for 'Alumni' In its first company-wide television sponsorship in almost two years, the American Cyanamid Co. is underwrit- ing full costs of Alumni Fun for 13 weeks on CBS-TV (Sunday, 5-5:30 p.m.), in an $850,000 buy. The pro- gram begins on Jan. 5. Warren Highman, director of corpo- rate advertising for Cyanamid, said the show, in which well-known alumni of one college will compete against coun- terparts from another college, combines education, fun and competition and should project an aura of "public service" in which the company is "highly interested." He stressed that the commercials on the show will be of the "sell" variety and will include many of the company's divisions. "We feel the show itself amounts to corporate advertising for Cyanamid, while our commercials should be ex- posed to a good-sized, responsive audi- A survey conducted among 142 agency buyers in the Los An- geles area indicates that program- ing values are "more important" than ratings in selecting radio sta- tions for advertising schedules. The survey, which was ordered by knx Los Angeles and carried out by the Los Angeles research firm of John B. Knight Co. in ear- ly November, shows that 67.5% of the buyers said that program- ing was more important than rat- ings in choosing a station; 10.3% said it was "less important," and 22.2% said they were "about the same." James Ingraham, sales man- ager of knx, said the study will be published and made available to agencies. Call letters of all stations covered in the study and the names of agency buyers will be identified. ence," Mr. Highman added. American Cyanamid was a sponsor of CBS-TV's Eyewitness to History, which went off the air in the spring of 1962, and since that date the company itself has been absent from TV, al- though its Breck Division has been ac- tive in the medium. Like Eyewitness, Alumni Fun is a "merchandisable and promotable property," Mr. Highman noted, and tie-ins with universities and alumni clubs are being arranged. Executive producer of the program is John Cleary. The producer is John A. Aaron, who was co-producer of CBS*s Person to Person. On the first program the University of the Pacific, Stockton, Calif. (Janet Leigh, actress; Wayne Hardin, Navy football coach, and Richard Pederson, assistant to the Ambassador to the UN) will meet the University of Wisconsin (David Susskind, TV producer: Elroy Hirsch, Los Angeles Rams general manager, and W. Beverly Murphy, Campbell Soup president). Print gets more Zenith cash Zenith Radio Corp., Chicago, which spends the lion's share of its multimil- lion dollar advertising budget in news- f papers to sell radio-TV sets, announced last week an additional $1 million plum for print in a special six-week cam- paign to stimulate local dealer traffic. The special six-week drive is over and above Zenith's already announced j record fall print campaign, the com-' pany said, and represents the "greatest |, local concentration of advertising dol- lars ever allocated by Zenith for use in f a six-week period." BROADCASTING, December 9, 1963 THE NEWS: TON n^-— _____ Scandal es rs Getting Nam* ~f 2 Senate U S tig*"*8 ...u-^« festirying aldose WU"afnS store* Secret Sen. John 3 a , : meeting THE EPISODE: THE INVISIBLE GOVERNMENT Lobbyists with power of political life or death force certain legislation. Result: huge profits to an organized racketeer. THE NEWS: THE NEWS: "OS* news SJ>ocked Jod~ Hu0,d* 4 l„ 40( ^■Killing of Boi THE EPISODE: THE MALIGNANT HEARTS The wanton and brutal murder of a teen-ager by a pack of young hoodlums, triggers a trial equally as shocking. THE NEWS: TARGET: THE CORRUPTORS IS TIMELY it mirrors today's headlines Every episode of TARGET: THE CORRUPTORS dramatizes crime and corruption as it is happen- ing now. It deals with fiction but tells the truth. This series also offers a great star, fine casts and flawless productions. TARGET: THE CORRUPTORS is realistic, current and explo- sive and most important, is superb television entertainment. ' PROVEN- PROGRAMMING" FROM 600 FIFTH AVENUE NEW YORK 20 NEW YORK • suasioiAirr of fou* st*r mmsc* LT 1 8530 1_J 35 e>*E «OuB Ensoocs THE THE EPISODE: TO WEAR A BADGE Legal gambling becomes the excuse for the import of illegal activities of every form in a small community. THE NEWS: Boxer Ernie Knox Dies From KO Brain Iniuries Heavy*"**1 Bail THE NEWS: NEW THE NEWS: Sore of Dope' ; M^°« 0n mm " rat*. s„ Im rier Rackph THE EPISODE: TOUCH OF EVIL A College basketball star is forced to accept money from professional gamblers and is driven to near suicide by shame and exposure. THE EPISODE: CHASE THE DRAGON An army hero, who was forcibly addicted to drugs by the Chinese is in- 1 volved in a dope smug- gling ring. THE EPISODE: A MAN'S CASTLE A teen-age Puerto Rican boy is trying, single-handed, to raise his younger brother and sisters in a poor neighborhood.' THE EPISODE: PIER 60 A crooked labor racketeer on the docks costs the taxpayers untold millions in graft and kickbacks. % FCC stakes its claim to ad control IT ASSERTS ITS LEGAL RIGHT TO IMPOSE COMMERCIAL LIMITS If the FCC can consider the amount of commercials carried by a broadcast station in determining whether it is serving the public interest — and the commission says it can — it also can adopt a general rule setting commercial limits for all broadcasters. This is one of the key arguments made in a memorandum prepared by the FCC general counsel's office detail- ing the commission's legal authority to adopt as a rule the National Association of Broadcasters' commercial standards code or a variant of it. The memorandum was filed last week with the House Communications Sub- committee, which is considering legisla- tion to prohibit the commission from adopting commercial-limiting rules. The subcommittee had asked the commis- sion for the statement. The NAB, which is leading the attack on the proposed rulemaking, expects to file an answering memorandum later this month. The commission's statement seeks to answer many of the legal challenges to its authority over commercials that have been made by broadcasters and mem- bers of the House subcommittee. These challenges are expected to be heard again in the oral argument on the con- troversial proposal to be held before the commission en banc this week (see story below ) . The rulemaking was issued last spring by a 4-3 vote of the commission (Broad- casting, May 20). Since then, one or more commissioners who voted to re- quest industry comments on the pro- posal have indicated they might not support a commercial-limiting rule. However, the commissioners appear unanimous in the view that the agency has the legal authority to adopt one. Communications Act Cited ■ The memorandum asserts that ample author- ity is to be found in the Communica- tions Act. It adds that administrative and judicial precedent, as well as the legislative history of the Communica- tions Act. provide additional support for that authority. The memorandum stresses the com- mission's authority, under the Com- munications Act's "public-interest" standard, to consider the amount of time a broadcaster devotes to commer- cials. "If, for example, an applicant proposed to devote 90% of its broad- cast time to commercials, the commis- sion . . . would have to consider wheth- er this proposal was in the public inter- est," the memorandum said. And this authority to consider adver- tising practices on a case-by-case basis, the memorandum adds, "comprehends" the commission's authority to establish a general rule. It quotes the Supreme Court as holding that "there is no rea- son why [its policies] may not be stated in advance by the commission in in- terpretative regulations defining the pro- hibited conduct with greater clarity.' " It says the Supreme Court took this position in cases involving NBC, ABC and Storer Broadcasting Co. The memorandum adds that those who dispute the commission's position must be able to establish that the FCC "would be powerless to deny" an ap- plication as inconsistent with the public interest "even if the applicant specified over 50% of his time [would] be de- voted to commercials." Precedent And History ■ Besides the public interest standard, the memoran- FCC may be on sustaining TV as commercial hearing opens The FCC will hear the views of 42 organizations and individuals today and tomorrow (Dec. 9-10) in the oral argument on the commission's con- troversial proposal to adopt a rule setting limits on commercials. With most of the participants rep- resenting various segments of broad- casting, the commission is expected to be bombarded with arguments for abandoning the proposed rulemak- ing, which has disturbed broadcast- ers as have few other agency pro- posals in recent years. However, because of the large number of participants, their argu- ments will be brief. The 30 minutes allotted to the National Association of Broadcasters is the most time granted any of the speakers. Besides NAB the participants in- clude members of Congress, the four major networks, multiple owners, station officials, church groups, state broadcaster associations and com- munications lawyers. The proposed rulemaking is ex- pected to be supported by various individuals, including Mrs. Clara S. Logan, of the Association for Bet- ter Radio and TV, and Steven R. Finz, representing a group called The League Against Obnoxious TV Commercials. The oral argument, involving a proposal that has not only stirred broadcasters but led to bills in Con- gress to limit the FCC's authority and to editorial comment in the press, will be heavily covered by news media. The three television networks will cover it on film or tape, and a horde of print reporters are expected. To accommodate the television equip- ment and provide space for the re- porters as well as the public, the commission has moved the site of the oral argument from its hearing room to a more spacious one used" by the Interstate Commerce Com- mission. Conditions Removed ■ The FCC, at the request of network newsmen, also has removed some of the con- ditions it had originally imposed on TV coverage. With the FCC hear- ing room set as the site, the com- mission had proposed requiring pool coverage and prohibiting any addi- tional lighting. There were two reasons for this. One was that, initially, only CBS- TV expressed an interest in covering the event, and indicated it would do so with live cameras, which wouldn't require additional lighting. The oth- er was that the commissioners had been annoyed by the lights during the television coverage of the net- work hearing in February 1962. However, the situation changed after ABC-TV and NBC-TV indi- cated their interest. Their newsmen, meeting with the staff, said that pool coverage would not be satisfactory and that they wanted to cover the event on film with their own cam- eras. Result: The hearing room was changed, and the commission agreed to allow the networks to boost the lighting in the ICC hearing room to the 64-foot candlepower required for film. Efforts will be made to reduce the glare, however. The newsmen also regarded as petty a condition that agreements be signed which would protect the gov- ernment from claims for personal 42 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 dum sices as a basis for the commis- sion's authority over commercials. Sec- tion 303(b) of the Communications Act. This empowers the FCC to "pre- scribe the nature of the service to be rendered by each class of licensed sta- tions and each station within any class." The "plain meaning" of this language, the memorandum says, gives the com- mission "a broad grant of authority." It says this section provided the author- ity under which the commission limited the use of noncommercial educational FM stations "to the advancement of an educational program" and prohibited sponsored or commercial programs. "Similarly." the memorandum adds, "we believe that the commission has the authority to prescribe the nature of the "commercial" broadcast service so that such stations may not devote to commercials, for example, more than 5Q% of their time (to choose a very high, noncontroversial figure as an ex- ample)." The memorandum also denies that commercial time limit rule would con- stitute either censorship or rate fixing, as alleged by many of the critics of the proposed rule. The document notes that the courts have held that denial of a license upon a ground "reasonably re- lated to the public interest"' is not cen- sorship. Rate Making Not Involved ■ As for the ratemaking charge, the memoran- injury or property damage. They said they had never been required to sign such statements in covering any event in Washington, including the White House. ""It's understood." they said, the government would be protected from such claims. There were indications late last week the commission would not in- sist on the signed agreements. The list of participants in the two- dav oral argument, as announced bv the FCC: Monday. Dec. 9 Representatives Odin Langen (R- Minn.) and Albert Watson (D- S. C); Mrs. Clara S. Logan. As- sociation for Better Radio and TV; Steven R. Finz. League Against Ob- noxious TV Commercials: Richard Nicodemus. National Recreation As- sociation: Reverend Everett C. Park- er, The United Church of Christ: Reverend David Colwell. National Council of Churches: Peter Goelet. National Audience Board Inc. ABC. CBS. MBS. NBC. National Association of Broadcasters. Metro- media, and Westinghouse Broadcast- ing Co. Tuesday. Dec. 10 BROADCASTING, December 9. 1963 dum says nothing in the proposal would prohibit the broadcaster from charging whatever he wishes for time. It ac- knowledges, however, that this rate- making allegation is based mainly on the contention that any forced reduc- tion in commercials would require broadcasters to boost their charges to maintain present revenue levels. The memorandum said this means the FCC could never take an action, "however much in the p ublic interest, which affect revenues." The memorandum also cites a long line of administrative and judicial pre- cedent as well as legislative history which, it says, further supports the commission's position. It says the Fed- eral Radio Commission, forerunner of the FCC. was concerned about licensee advertising practices '"from the begin- ning." The memorandum concedes that a ""bare majority" of the five-man Radio Commission in 1932 asserted that the agency needed more legislative author- ity to set limits on commercials by rule. However, the memorandum noted that the majority, at the same time, asserted the commission had the au- thority to deal with overcommercializa- tion on a case-by-case basis. And since then, it added, various court decisions have established that ""authority which can be exercised on a case-by-case basis . . . can be exercised by a rule." F. W. Ziebarth. dean. College of Liberal Arts, University of Minne- sota: Colorado Broadcasters Associa- tion: Georgia Association of Broad- casters: Illinois Broadcasters Asso- ciation: Maryland-D. C. -Delaware. Broadcasters Association: Texas As- sociation of Broadcasters: Virginia Association of Broadcasters: Edwin T. Elliott, whih Norfolk, Va.: John D. Kennedy, wdrk Greenville. Ohio: Gene Amole. kden Denver: M. H. Blum, wan.v Annapolis. Md.: R. B. McAlister. kesl Lubbock. Tex.: Howard B. Haves, wpik Alexandria. Va. A. E. Tatham. Tatham-Laird Inc.. and chairman of the American As- sociation of Advertising Agencies: Sidney R. Katz, New York City: C. Osiecki. Woodside, N. Y.: Alfred D. Rosenblatt. Laconia, N.H. Communications attorneys and law firms: Cohn and Marks: Dow. Lohnes and Albertson: R. Russell Eagan: Andrew G. Haley; Ernest W. Jennes: Krieger and 'Jorgensen: Pier- son. Ball and Dowd: Keith E. Put- brese: George O. Sutton and Fisher. Wayland. Duvall and Southmayd. all Washington. Double billings cases get FCC's attention The FCC's ambition to stamp out double billing, dormant since early last year (Closed Circuit, Nov. 4. Broad- casting, March 19 and 12, 1962), flared into the open again last week as the commission zeroed in on wild Bos- ton and WFHA-FM Red Bank. N. J. If a station sends an advertising agency two bills, one for the true amount and one marked up to bilk the national cooperating advertiser on the agency's commission, that is double billing and a practice designed to send the FCC into a genteel frenzy. The FCC last week set wild's license renewal application for hearing, and double billing led the commission's list of issues to be resolved. Also in ques- tion: '". . . broadcast of lottery adver- tising, failure to withhold federal in- come taxes and social security deduc- tions from certain employes, financial qualifications, false and misleading financial reports and misrepresentation of facts to the commission." Wild, li- censed to Noble Broadcasting Corp., is a 1 kw daytimer on 1 090 kc. The more serious of the FCC's double billing inquiries last week in- volved the Red Bank FM. The com- mission sent a letter to Frank H. Ac- corsi. licensee of wfha-fm, which said that his application for license renewal would also be held up until double bill- ing questions are answered. The com- mission revealed that in March of this year it investigated the station's billing practices and found indications that it was involved in double billing with the New York agencies of Beston Adver- tisina and Beston's successor. Mark Mitchell. Admits Discrepencv ■ Mr. Accorsi. the commission noted, denied he was double billing since he issued only one bill. But. the FCC said, he "acknowl- edged that the bills . . . specified a rate approximately 10 times as great as the rate . . . being paid by the agent for the advertising." The FCC then defined double billing in terms that could leave little doubt that even one bill, if inflated for purposes of deception, could con- stitute a double billing infraction. ""Although you stated that you con- sidered your transactions with the Bes- ton and Mark Mitchell agencies as merely involving a discount to the agen- cies," the FCC wrote Mr. Accorsi, "you should be aware that the customary agency discount does not exceed 15%, and that supplying bills and invoices to these agencies which indicate that you are charging 10 times as much for ad- vertising as you actually receive con- stitutes participation in a fraudulent scheme and raises serious questions as to your character qualifications to be a 43 Mr. Lester Burnham Executive Vice President Albert F. Goetze, Inc. "For years our advertising theme has been, 'Don't Guess . . . Get Goetze's', and when we buy radio time in Balti- more, we don't guess . . . we buy WFBR." Albert F. Goetze, Inc., one of the largest meat packing firms on the east coast, is a longtime advertiser on WFBR, B .l timore, which carried rnore local advertising volume during the first eleven months of 1963 than dur- ing any corresponding period in the station's 41 year history. You, too, can sell an important seg- ment of the Maryland market on WFBR. So join our host of friendly and happy local advertisers. Call your Blair man today. RADIO WITH REASON BALTIMORE licensee of this commission." The FCC then asked Mr. Accorsi for a sworn statement on the following, adding that his license renewal applica- tion will be deferred until they are satisfactorily answered: ■ Whether the station has ever is- sued bills of differing amounts for the same advertising and, if so, the differ- ences between the amounts listed on the bills and the payment actually re- ceived by wfha-fm. He must tell whether the practices are still in use and, if not, when they were discon- tinued. ■ What efforts he has made, if he still issues inflated bills, to determine that they are not being used "to deceive or defraud advertisers or those who con- tribute to the cost of advertising. . . ." ■ His "future intentions" on double billing or issuing single bills for exces- sive amounts. U.S. Steel buys NBC-TV World's Fair special United States Steel Corp., Pittsburgh, returns to network TV in 1964 but in no way comparable to its past network association. NBC-TV said last week that U. S. Steel will sponsor, through BBDO, New York, a 90-minute special on the open- ing night of the New York World's Fair April 22 (Wednesday, 7:30-9 p.m. EST). It was U. S. Steel that for years had the U. S. Steel Hour, on CBS-TV. After the steel pricing crisis in the spring of 1962, U. S. Steel's advertising strategy underwent a change. With the recom- mendations the advertiser decided to drop out of network TV and the Steel Hour became history. NBC-TV will cover with color cam- eras, providing viewers with what the network pointed out last week will be rare, live color TV coverage of an out- door event at night. Three mobile color units utilizing more than a dozen cam- eras will be spread about the 656-acre fair site to capture opening night events. Agency appointments... ■ Castleberry's Food Co., Augusta, Ga., names Tucker-Wayne & Co., Atlanta. ■ Vacuum-Electronics Corp., Plain- view, N. Y., to Dunwoodie Associates, Garden City, N. Y. Veeco manufac- tures high vacuum systems, evaporators, high vacuum gauges, gauge controls and related vacuum components. ■ Fireside Tobacco Corp., New York, has appointed The Zakin Co., New York, as advertising agency for Fire- side Pipe Tobacco, a Danish import. A campaign in the consumer and trade media is now being prepared, and con- sideration is being given to the use of radio and television. AFTRA-SAG, admen agree In principle7 An agreement in principle has been reached by the American Federation of Television & Radio Artists and the Screen Actors Guild with advertising agencies and advertisers on a new pact governing performers appearing in TV commercials. Negotiations will continue with the networks covering codes involving staff announcers and newscasters. Neither union nor management sources last week would reveal details of the proposed agreement in the TV commercial area, though reports circu- lated that performers have gained sub- stantial boosts in fees. An AFTRA spokesman said that any final overall contract must await an agreement with the networks on staff codes, and said "we are still far apart in this area." In the commercial area, considered the most critical phase of negotiations, it is known that SAG and AFTRA were able to press their point and retain the present 13-week cycle of fee payment, rather than the 8-week cycle sought by the agencies and advertisers. The unions also managed to raise the session fee from $95 to $105, and use payment from 15% up to more than 100% in some instances. Negotiations with the networks were not held last week but will resume in New York today (Dec. 9). Eldon using road race films in 50 market buy Eldon Industries Inc., through Klau- Van Pietersom-Dunlap, Milwaukee, will sponsor TV films of four automobile road races in more than 50 markets during 1964 to advertise its miniature road race sets. Davis Factor Jr., Eldon vice presi- dent, said that the company has pur- chased the exclusive TV rights to coloi films to be made by the radio and tele- vision division of Triangle Publications of the 250-mile Nassau Trophy Race; Sebring, 1 2-hour endurance race for sports cars; a choice between the Wat- kins Glen and Little Indie, and a major stock car race to be made on the basis of visual quality. Each program will carry four Eldon commercials, plus opening and closing billboards. Use of actual road races to promote the sale of its sets "is just about a per- fect marriage between product and pro- motion," Mr. Factor said. "There is no waste, People interested in the film will be interested in the product." This year, Eldon has sponsored two Triangle road race films — of the 1963 Sebring and Little Indie — on eight sta- tions, "so we know how well Triangle's racing films pull and what kind of audi- ences we are getting," Mr. Factor said. 44 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 RCA CARTRIDGE TAPE SYSTEM Automatically Triggers Playback Units, Tape Recorders, Turntables, and Other Devices Here's a unique built-in feature! The Recording Amplifier of the RT-7 B Car- tridge Tape System generates two kinds of cue signals. One is used to automati- cally cue up each tape, at the beginning of a program, the same as in ordinary units. The other signal, a special Trip- Cue, can be placed anywhere on the tape. This will cause the playback unit to trip and start other station equipments. You can preset two, or a dozen or more RCA tape units, to play sequen- tially. You can play back a series of spots or musical selections, activate tape recorders, turntables, or other devices capable of being remotely started. (In TV use Trip-Cue is ideal for slide com- mercials. Tape announcements can be cued to advance the slide projector.) You'll like the RT-7B's automatic, silent operation, its compactness, high styling, perfect reproduction. Cartridge is selected, placed in playback unit, for- gotten until "air" time, then instantly played. Cueing and threading are elimi- nated. Cue fluffs are a thing of the past! Transistor circuitry, good regulation for precise timing, low power consump- tion, are among other valuable features. See your RCA Broadcast Representative for the complete story. Or write RCA Broadcast and Television Equipment, Dept. DB-22, Building 15-5, Camden, N.J. THE MOST TRUSTED NAME IN ELECTRONICS Negro radio needed for top sales results HOWARD TELLS OF $22 BILLION MARKET WITHIN MARKET Today's national advertiser must have the support of the Negro market in major cities in order to achieve top sales results, Bernard Howard, presi- dent of the New York representative firm which bears his name, told a Balti- more audience last week. At a luncheon given by Negro-pro- gramed webb Baltimore, Mr. Howard told 80 guests representing national ad- vertisers, agencies and station reps that such a format "supplies to the Negro the magic formula for reaching him — recognition, identification and invita- tion." The Negro today is making more money, seeking and achieving a better education and has attained better living conditions than ever before, he said. It Mr. Howard is an accepted fact that the Negro population of a city constitutes a sepa- rate market within a market, with the Negro looking to his own "group for communication, common interests and hopes for the future," Mr. Howard said. "The Negro is developing more pride in his color and his identity with a proud racial and cultural heritage."' To reach this vast audience (20 mil- lion Negroes in the U. S. with $22 bil- lion in available purchasing power), the successful advertiser must use Negro radio, he said. Many "blue-chip" ad- vertisers now use Negro radio, the best measurement of its effectiveness, Mr. Howard noted. Howard & Co., which represents 33 Negro programed stations, commis- sioned a study by the Center for Re- search in Marketing which disclosed the Negro radio (1) is the only medium available on a day-to-day basis which specifically attempts to place an adver- tiser's message before the Negro; (2) 60-80% of the available Negro audi- ence listen to stations directed toward them; (3) Negroes are so strongly con- cerned with their identity that they feel obliged to listen to such a station, and (4) Negroes recall more commercials heard on Negro radio than stations directed toward the general public. Alan Cowley, advertising director of Pharmaco, Kenilworth, N. J., told the webb luncheon how his company has successfully used Negro radio with products designed for Negro consum- ers. If used and promoted properly, the Negro market "will deliver a rewarding experience never experienced in any other medium," he said. Negro publisher D. Parke Gibson, president of the New York public rela- tions firm of the same name, told the advertisers in the audience that "the Negro dollar is no different from any other dollar but you have to get off your seat and go after it." He concentrated on the Baltimore area, seventh largest Negro market (360,000) in the coun- try, and the successful sales promotions on behalf of clients by webb. NBC-TV gets $8 million 20-advertiser order NBC-TV last week announced that record first quarter sales for 1964 were assured with orders from 20 advertisers representing more than $8 million in business for eight daytime programs. Like the network's new game show, Let's Make a Deal, which premieres Monday, Dec. 30 (2-2:25 p.m. EST), most of the programs will kick off new sponsor campaigns around the first of the year. The other daytime programs to re- ceive new or renewed sponsorship are Loretta Young Theater, Missing Links, Merr Griffin's Word for Word, Say When, Your First Impression, Make Room for Daddy and The Match Game. The advertisers and their agencies: American Cyanamid, Post-Keyes-Gard- ner; American Home Products. Ted Bates; Block Drug Co., Foote, Cone & Belding and Grey Advertising; The Borden Co., Young & Rubicam; Bris- tol-Myers Co., Foote, Cone & Belding; Calgon Co., Ketchum, MacLeod & Grove; Dow Chemical Co., Norman, Craig & Kummel; R. T. French Co., Kenyon & Eckhardt; General Mills, Needham, Louis & Brorby; Gillette Co., Maxon; Gold Seal Co., Campbell- Mithun; Grove Laboratories, Grey Ad- vertising; Kraft Foods Division of Na- tional Dairy Products Corp., Foote, Cone & Belding; Lever Bros., J. Walter Thompson, and BBDO; McKesson & Robbins, Kastor, Hilton, Chesley, Clif- ford & Atherton; John Morrell & Co., Geyer, Morey, Ballard; Simoniz Co., Dancer- Fitzgerald -Sample ; Sunkist Growers Inc., Leo Burnett; Warner- Lambert Pharmaceutical Co., J. Wal- ter Thompson, and William Under- wood Co., Kenyon & Eckhardt. Harper to be chairman for AFA's D.C. meeting Marion Harper Jr.. chairman of the board and president of Interpublic Inc., New York, will be chairman of the Advertising Federation of America's Midwinter Legislative Conference, Feb. 4-5 in Washington. In a new format, the 1964 confer- ence will have two first-day afternoon panels of government leaders speaking to the advertising delegates. The first session will feature regulatory agency members and the second will have rep- resentatives of key congressional com- mittees. Commercials helped by some spoken words The Schwerin Research Corp. re- ported last week that a study of com- mercials using fewer or no spoken words indicates that odds are against success for the completely speechless sales message. The study suggested that it is apparently desirable to use enough spoken words to convey an adequate thought about the product. Schwerin studied 14 commercials re- lying on music and action to carry their message. Four of the commercials were completely soundless except for a musical background. The study indi- cated that viewers liked the quiet com- mercials better than the regular kind, but there was a drawback, in that those viewers not paying close attention to their sets would not get even a radio- type message. The study also indicated that further experimentation along this line might be profitable. FTC dulls knife spot The Federal Trade Commission last week ordered Winston Sales Inc., Chi- cago, to discontinue "misleading prod- uct demonstrations" on TV commer- cials for a kitchen knife. The commission said the commer- cials, purportedly showing a kitchen knife cutting through a 2-inch box nail, misrepresent the knife as never getting dull. Hearing Examiner Walter K. Bennett in his initial decision filed April 2, also had found that the pur- ported regular retail price quoted for the knife was excessive. 46 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 Top 10 Texas Market Rankings *Average %-hour Audience (total) 1. Dallas-Fort Worth 2. Houston 3. San Antonio 4. WICHITA FALLS 5. Beaumont 6. Amarillo 7. El Paso 8. Lubbock 9. Corpus Christi 10. Austin 'ARB TV Market Digest 1963 KAUZ-TV® Represented Nationally by FOURMOSTinTEXAS* WICHITA FALLS According to the 1963 ARB TV Market Digest, Wichita Falls, Texas, came in a resounding FOURTH in the state, in quality TV homes delivered with 89,400! What does this mean to you? It means that right now Wichita Falls, in addition to delivering the FOURTH MOST viewers in Texas, is the 93rd market in the nation. Whether it's a test market you need or just an all-around good viewer- delivering buy, Wichita Falls, Texas, is the FOURmost buy in the book. KFDX-TV© Represented Nationally, Jan. 1, 1964, by Peters, Griffin, Woodward, Inc. BROADCASTING, December 9, 1963 47 SECRET'S RADIO DRAMAS ARE RACK ON THE AIR On November 25, 1963 Radio Daily reported : "NBC-Radio's Experiment in Drama' provided a resounding ballot-box on the radio-drama question the network's execs are still trying to tally the 3000 mailed-in votes sent directly to New York. Though only half of these have been tabulated, with more due from affiliates, returns indicated the ayes' have it. Radio listeners DO want drama on the air." Similar comments were recently voiced by the N. Y. Times, Newsweek and Holiday magazines. What were forecasts are now realities. Re;ordings of half-hour Radio mystery dramas that held listeners spellbound for 18 years are now making their comeback on radio to a brand new teen-age audience, not to mention the band of loyal adult fans of yesteryear. In limited areas during the past few months, we have been testing these programs with resounding success . . shows such as, THE SHADOW, THE GREEN HORNET, THE BEST OF SHERLOCK HOLMES, FAMOUS JURY TRIALS, THE CLOCK and others. Here are proven, successful shows noted for their ability to build audi- ences. Build your schedules around them. Get the facts NOW! Minimum sale, 52 half-hours of any series except THE BEST OF SHER- LOCK HOLMES, which are 15 half- hours. All sales exclusive — one station in each city. All offers subject to prior sale. Rates upon request. Supplied on tape or transcription discs. CHARLES MICHELSON, INC. ESTABLISHED 1938 45 West 45th Street New York 36, N. Y. PLaza 7-0695 Was there any doubt? ABC Radio account executive Robert Fountain, who put his money where his taith is — in ra- dio, has sold his house after hav- ing more than doubled the "traf- fic" of would-be purchasers. Mr. Fountain reported he had con- summated a sale on Dec. 4. Mr. Fountain in an effort to sell a house in New York's West- chester county, had purchased time in a broadcast of the Nov. 2 Dartmouth-Yale football game on wicc Bridgeport, Conn. (Broad- casting, Nov. 4). CONGRESSIONAL NUDGE Another Hill look at ratings if self-regulation bid fails Members of the House Special Sub- committee on Investigations are becom- ing restive over the industry's efforts toward self-regulation of audience measurements and their use. The subcommittee, which made head- lines last spring and shook broadcasting and advertising through its investigation of ratings services, has asked the Na- tional Association of Broadcasters Rat- ings Council for a report on the status of its work toward improvements. A subcommittee member said if there is no significant progress by the end of the year, further hearings may be in order. Donald McGannon of Westinghouse Broadcasting Co. and chairman of the council, received a letter from the sub- committee last week asking for a report on the current situation. Congressman John E. Moss (D-Calif.), a subcommit- tee member, said that abuses of ratings disclosed by the investigation have con- tinued, and charged there has been "no diminishing of the industry's almost- worship of ratings. I think the subject bears another look." The NAB council was busy in the area last week even without the con- gressional prodding. Executives of the five major survey firms — A. C. Nielsen Co., Pulse Inc., American Research Bureau, Hooper and Albert E. Sind- linger & Co. — met with seven companies which are bidding for the right to audit the researchers' research. The session was held to give the bidders an idea of the costs involved in auditing the re- search firms, which will bear the ex- penses. Melvin Goldberg, NAB vice president for research, said the criteria and stand- ards which the research firms will fol- low are in their final form and have been submitted to the council for ap- proval. It is hoped they will go to the companies involved next week, he said. Portable recorders give hot items a boost A portable TV tape recorder is the easiest, surest way for an advertiser, agency or local TV station to provide instant commercials which have to get on the air while the item is still avail- able (such as a particular car in a used car lot), George B. Storer Jr. president of the Storer Broadcasting Co., told the Hollywood Advertising Club on Mon- day (Dec. 2). Mr. Storer illustrated his informal talk with a recording taped by per- sonnel of wgbs Miami for the Jordan Marsh department store ("We used one recorder, one station wagon, two people and got 15 commercials for five depart- ments in two hours, all done with the existing light in the store"), at a used car lot and on a golf course ("We had the golf pro tape us on the practice tee, then look at the tape with us and tell us what we'd done wrong"). The portable is valuable for programing as well as for commercials, Mr. Storer noted, as it affords a chance to try out new ideas or to see what other stations are doing at low cost ("The tape costs $70 for an hour's programing and can be used up to 300 times") and yet with quality so good that "no viewers and only a few engineers can tell the differ- ence from a tape made by a big studio- type." Storer Programs Inc. is sales repre- sentative for Machtronic portable TV tape recorders. Also in advertising . . . New firm ■ Clark, Hill Associates has begun operations at 5600 West Adams Boulevard, Los Angeles, offering man- agement, sales, research and PR serv- ices on the Negro consumer market. Principals are Herman Hill formerly West Coast editor of the Pittsburgh Courier, and Libby Clark, formerly women's editor of that publication. New firm's telephone is Webster 6-2223. Agency switch ■ Sudler & Hennessey, New York, has resigned the Airequipt account effective Dec. 31. Airequipt, manufacturer of slide projectors, view- ers and other photographic accessories, has been at S&H since 1960. Coffee take-over ■ Procter & Gamble last week announced acquisition of J. A. Folger & Co., leading coffee firm, for approximately 1,650,000 shares of P&G common stock (Broadcasting, Sept. 2). New Folger promotion plans have not been announced, for the coffee firm which has been a heavy user of broadcast. Folger business has been transferred to a newly organized P&G subsidiary, The Folger Coffee Co., which is incorporated under Ohio law. 48 (BROADCAST ADVERTISING) BROADCASTING, December 9 1963 Continental's 50 kw AM Transmitter uses "Weldon Grounded Grid*" high efficiency power amplifier. 'J'J'JJ It is an efficient, reliable, stable system for high power broadcasting that is free from surge conditions and does not require protection against excessive modulation peaks or transients. Il^ffl Ease and permanency of circuit adjustments assures minimum main- tenance time. High-power modulation trans- formers are not required. Grid-swamping resistors are eliminated, allowing most of the driver power to be delivered to the antenna, thereby improving over-all efficiency. fWM Negligible carrier shift assures full utilization of assigned carrier power of the station. Use of over-all feedback from transmitter output to audio input results in very low noise and harmonic distortion. fT" 1J End result? The SOUnd Of quality. *U.S. Pat. No. 2,836,665 FROM DRIVER PEAK TUBE Ml-6697 GROUNDED CATHODE PHASE LAG NETWORK CARRIER TUBE ML-6697 GROUNDED GRID — | PHASE LAG NETWORK OUTPUT CLxryi.tLn-e.M-t a f cLle.cjUurH-Lcj&- MANUFACTURING COMPANY • MAILING ADDRESS: BOX 17040 • DALLAS 17, TEXAS 4212 S. BUCKNER BLVD. • EV 1-7161 • oj^f^ SUBSIDIARYOFLING-TEMCO-VOUGHT, INC. Designers and Builders of the World's Most Powerful Radio Transmitters BROADCASTING, December 9, 1963 49 Ranges alone do not a rating make ARF COMMITTEE URGES REPORTING OF 'BEST ESTIMATE' The Advertising Research Founda- tion appeared last week to prefer to avoid the reporting of broadcast (or print) ratings in ranges in preference oyer precise figures. ARF^s technical committee reported it has had near unanimity of its mem- bers recommending that in the report- ing of research data the "best estimate" should always be published and ranges — or "confidence limits" — of estimates should not be reported alone. The ARF committee position was an- nounced by William M. Weilbacher, chairman of the technical committee. Earlier this year, Charles P. Howze Jr., chief counsel of the House Subcom- mittee'on Investigations, and the Tele- vision Bureau of Advertising, had joined those who have urged the reporting of broadcast ratings in ranges rather than in precise figures. Mr. Howze revealed his position in a speech before the ARF in New York (Broadcasting, Oct. 7). It had been indicated earlier that ARF would appear to be acceptable to the reporting of ratings in ranges. ARF's statement last week, while not placing the foundation in outright opposition to such reporting, was explicit in recom- mending however, that figures not be expressed in ranges alone. Other research authorities — James Seiler of the American Research Bureau among them — took a position against the concepts of reporting the range of a broadcast rating figure. Complex Topic ■ The subject of ranges and "best estimates" has had its complexities even as to the strength of support. Only recently, it was reported that Mr. Howze had suddenly wavered and was giving more weight to argu- ments of some leading researchers Radio-TV to get $18 million from Pepsi The Pepsi-Cola Co. and its bot- tlers will spend almost $36 million in advertising and promotion during 1964, it was announced last week by Philip B. Hinerfeld, vice presi- dent-advertising. This is a $1 million increase in 1963 expenditures. No breakdown of the budget was provided, but the company is ex- pected to be heavy in local TV and local radio and will invest in na- tional spot and network television. Mr. Hinerfeld noted that media ex- penditures will be divided evenly between broadcast and print. Pepsi-Cola, through BBDO, New York, will continue its "Now It's Pepsi for Those Who Think Young" campaign. On TV almost 400 sta- tions will be used on a local and na- tional spot basis, and network par- ticipation will be in four shows each week in a 26-week series. More than 3,000 radio stations will carry spots for the campaign. Mr. Hinerfeld, however, reported that Pepsi-Cola will not be repre- sented on network radio in 1964, a medium in which the company has invested about $500,000 in 1963. against ranges (Closed Circuit, Oct. 27). The ARF committee also voted in favor of including a full description of both sampling and nonsampling errors in "published advertising research re- ports and of any presentation format which would call attention to those errors." The committee said it had agreed that "standard errors should be computed in accordance with a precisely applicable formula or a reasonable approximation thereof." The ARF group said it had endorsed the section of the Madow report to the Harris committee on advertising broad- cast research that had stipulated that pocket-piece reports and other such ratings reports should discuss — in addi- tion to summarizing the survey design — the sizes and probabilities of possible differences between estimates and "quan- tities estimated." The Madow report said this should be done for the indi- vidual rating and sampling errors, and also for other specific data. Faberge using net, spot for preholiday TV push Faberge Inc., New York cosmetic firm, announced last week that it plans a three-week, pre-Christmas campaign that will feature heavy use of network and spot television. The firm's men's and women's lines will be advertised on 20 second spots in 13 major U. S. mar- kets, and the women's line will add Buffalo to this schedule. Both the men's and women's lines were scheduled for participations on ABC-TV's Jerry Lewis Show Dec. 7 and Dec. 14. The men's line was also scheduled for mention on ABC-TV's daytime programs, The Price Is Right and Traihnaster. Agency for the men's line is Pritch- ard, Wood, New York, while agency for the women's line is Taplinger-Millstein, New York. Business briefly ... C. Schmidt & Sons Inc., Philadelphia, will sponsor regionally the Mummers Parade of Philadelphia on Jan. 1 (noon- 1:30 p.m.) on ABC-TV. Agency is Ted Bates & Co. The Highland Church of Christ in Abilene, Tex., through Fidelity Adver- tising in that city, has renewed for an- other 52-weeks the MBS program Her- ald of Truth. Renewal of the Sunday evening discussion show will become effective Jan. 5, 1964. The Ralston Purina Co., St. Louis, through Gardner Advertising Co., that city, plans to launch a midwinter pro- motion campaign that will feature par- ticipations in CBS-TV's Jackie Gleason Show and Danny Kaye Show, starting 50 (BROADCAST ADVERTISING) BROADCASTING, December 9, 1963 You can't appreciate the new WABC if you don't dig the new American . . . They're as different from anybody who lived before them as Telestar is from tom-toms. They golf, skin dive, twist, dig aerodynamics. Unusual? Not a bit. We know this, and because we know it, we can program for them and hit the target every time. We give them the upbeat sound they want in the bright easy style that reflects the way these new Americans BROADCASTING, December 9, 1963 live. We know too that they are con- cerned with their community and their world. So we give them news every half-hour, Broadway reviews, news from Wall Street, and sports. We edi- torialize on their city and its problems. We give the new Americans a radio sound that is in tempo with their lives. And they listen. One more thing about them: their standard of living is the highest this planet's ever seen. They buy things every day, from tooth brushes to golf clubs to new cars. Got the picture? Give them the word on . NEW YORK ##AN ABC OWNED RADIO STATION ## Represented by BlairRadio WABC A 51 ICTION— (CROSS TODAY'S VIDE COUNTRY 28 FULL HOURS Available Immediately for Local Programming Earl Holliman /Andrew Prine special uuest btars in every hour PROVEN ADULT APPEAL NETWORK TOP 100 MARKET- BY- MARKET ANALYSIS (ARB) IN 4- -CHANNEL MARKETS - IN 3- CHANNEL. MARKETS - IN 2 -CHANNEL MARKETS - 36% of ALU WOMEN 36% of ALL MEN viewers in the time period 36% of ALL WOMEN 38% of ALL MEN viewers In the time period 57% of ALL WOMEN 67% of ALL MEN viewers in the time period mcsi FIRST SALES: WNEW-TV, New York / KTTV, Los Angeles / WTTG, Washington, D. C. / KGNC-TV, Amarillo / WSJV-TV, South Bend in January. The drive, aimed at Purina Dog Chow and Purina Cat Chow, will be tied in with a premium offer of in- flatable toy cats and dogs. Texaco Inc., began sponsorship of Met- ropolitan Opera broadcasts last Satur- day (Dec. 7, 2 p.m. -conclusion) on 116 radio stations in U. S.. Puerto Rico and Canada. This is the 32d year Texaco has sponsored the opera broadcasts. Agency: Benton & Bowles, New York. General Electric, through Maxon Inc., will sponsor "Return to Oz." an hour- long animated musical fantasy in color on NBC-TV Sunday. Feb. 9 (5-6 p.m.). Original script, lyrics and songs are based on L. Frank Baum"s classic, The Wonderful Wizard of Oz. Block Drug Co., Jersey City. N. J., through Grey Advertising, New York, has placed a majority of its 1964 night- time television advertising on NBC- TVs Saturday Night at the Movies, In- ternational Showtime, The Jack Paar Show and Sing Along with Mitch. The new Block promotion campaign will run through mid-September. Rep appointments . . . ■ Knox-tv Grand Forks and kend-tv Fargo, both North Dakota: Blair Tele- vision. BTA Division, New York, as national sales representative, effective immediately. ■ Wadk Newport, R. I.: Eckels & Co., Boston, appointed New England sales representative. ■ Wavz New Haven, Conn.: McGav- ren-Guild Co., New York, as national representative. ■ Kezi-tv Eugene, Ore.: Venard, Tor- bet & McConnell named exclusive na- tional sales representative. ■ Khat Phoenix, Ariz.: Roger O'Con- nor Inc., New York, as national sales representative, effective immediately. ■ Ktrg-tv Honolulu: Weed Television Corp. appointed national sales repre- sentative. CHIP CHOMPING WINS L.A. Art Directors Club medal goes to noisy spot The Laura Scudder "noisiest potato chip in the world" TV commercial won Art Directors Club of Los Angeles medal awards for art director Jack Sheridan and producer Dave Nagata of Doyle Dane Bernbach. Los Angeles. Maryellen Flynn, copywriter, and N. Lee Lacy & Associates, photographers, also shared in the credits. These and six other medals were pre- sented Wednesday (Dec. 4) at the THE MEDIA ADCLA annual awards luncheon at the Statler Hilton, Los Angeles, at which the best complete unit design, photograph, motion picture film, paint- ing, poster and campaign in Media Agencies Clients were also honored. Merit awards were also presented in various categories of advertising and editorial art created in the West. From more than 5.000 entries, 600 pieces have been chosen for exhibit at the California Museum of Science and In- dustry in Exposition Park, Los Angeles, where they will be on display to the public for five weeks, starting Jan. 28, 1964. DISTINCTIVE MERIT AWARDS Art director, Saul Bass; producers, Saul Bass & Associates WCD Productions; agen- cy, Grey Advertising, Los Angeles; client, Mennen baby products. Art director. Jim Morrison: producers, Jim Morrison Gerald Schnitzer Productions; photographer, J. Peverell Marley; copy- writer, Fenton Calhoun; agency, Campbell- Ewald, Detroit: client, General Motors — Chevrolet Division. Art director, Marvin Wartnik: producer, Bud Davis: artist photographer, PM Pro- ductions Ed Morgan; copywriter. John Calnan: agency, Foote, Cone & Belding, Los Angeles: client, Purex Corp. Art director, Gerry Sieverson: producer, Norman Toback; copywriter, Ed Reich: di- rector. WCD Robert Carlyle; agency, Young & Rubicam. Art director, Gordon Bellamy; producer, John Orloff; artist photographer, Ed Mor- gan; copywriter, Maxwell Arnold, Jr.; agen- cy, Guild, Bascom & Bonfigli, San Fran- cisco; client. Foremost Dairies. Art director, Vance Jonson: producer, Richard Perkins; artist/photographer. Hal Adams/Kent Wakeford Herb Klynn; copy- writer, Cynthia Lawrence; agency, Carson/ Roberts, Los Angeles; client. Max Factor. Cooperation is urged over control PRESIDENT TELLS AGENCIES TO RE-EVALUTE REGULATORY ROLES Has President Johnson pulled the reins on the FCC and other regulatory agencies which seemingly have been bent on more regulation and more con- trol over the industries they regulate? Some observers believe he has. They read this into the President's remarks to the chiefs of the regulatory agencies whom he called to the White House last week. In one paragraph President Johnson set what some believe is the tone of his administration in the regulatory field: he called for more cooperation rather than more controls. This is what he said: ". . . You and I and the Congress and the people and all of the special constituencies of your agencies are challenged today to re-examine and to reassess and to re-evaluate the regula- tory role. We are challenged to elevate our sights, to measure our performance by quality rather than quantity; to con- cern ourselves with new areas of co- operation before we concern ourselves with new areas of control; to take pride in how much we do rather than how much there is to do." Kennedy's Wish ■ In another para- graph, the President continued this ap- parent line: ". . . He [the late President Kennedy] wanted the people to have, from the government which serves them, a stand- ard of excellence which would inspire their confidence instead of provoking their carping, which would justify their faith instead of evoking their fear." The President met with the chiefs of the regulatory agencies in the Cabinet Room of the White House late in the afternoon of Dec. 3. He spent about 20 minutes with them, conveying to them his "deep sense of reliance upon you and your agencies in discharging the responsibilities which have been thrust upon me." He also stated that in the regulatory field "the work John F. Kennedy had begun is work that I intend to con- tinue." The late President Kennedy, Presi- dent Johnson said, felt that "one of the most important areas of unfinished busi- ness on the agenda of American gov- ernment lies in the concept and the conduct and the conscience of the regu- latory function." President Johnson quoted from one of Mr. Kennedy's messages to Con- gress: "The preservation of a balanced, competitive economy is never an easy task, but it should not be made more difficult by administrative delays which place unnecessary obstacles in the path of natural growth or by administrative incompetence that has a like effect." The Kennedy words come from the late President's message in April 1961 to Congress on regulatory agencies. The President, it is reported, told the assembled regulatory chairmen and di- rectors that he was refusing all offers of resignation. Among those attending were FCC Chairman E. William Henry and Fed- eral Trade Commission Chairman Paul Rand Dixon. BROADCASTING, December 9, 1963 53 HAS COLLINS GOT POLITICAL ITCH? He won't deny report he's thinking of running for Senate and he takes strong stand on key issues of 1964 campaign LeRoy Collins, president of the Na- tional Association of Broadcasters, re- fused to comment last week on a pub- lished report — written by a trusted friend who is a prominent Florida newspaper editor — that he is considering running for the United States Senate in 1964. The former governor of Florida stood on the same no-comment position when asked directly if he was thinking of entering any political race in 1964. Whatever his thoughts about his own future, Governor Collins concentrated on political issues in two major speeches last week. In Columbia, S.C., last Tues- day (Dec. 3) he vigorously championed civil rights, and in Los Angeles Sunday ( Dec. 8 ) he was prepared to deplore the invocation of states' rights as a of delaying racial integration. In both speeches he aligned himself squarely with the Kennedy civil rights program that President Johnson has vowed to pursue. In neither prepared text did the presi- dent of the broadcasters' national asso- ciation talk about broadcasting. The newspaper report that Governor Collins was considering a Senate race was published Nov. 30 in the Miami News. It was written by Bill Baggs, editor of the paper, after Mr. Baggs had paid what he told Broadcasting was a "courtesy call" on the NAB president during a trip to Washington to attend President Kennedy's funeral. Revival Of Thoughts ■ In his report. means Mr. Baggs wrote that the assas- sination of President Kennedy had caused Governor Collins to reconsider an earlier decision not to enter the Dem- ocratic primary against 71 -year-old Sen- ator Spessard Holland who reportedly intends to run for re-election. "I just don't know how to comment," Governor Collins said of the Baggs column last week. He declined to go beyond that statement when asked whether he was considering running for any office in Florida next year. Both the U.S. Senate seat and the Florida governorship will be featured in the 1964 elections. Candidates for the Democratic primary election, which will be held in Florida in May, must file between Feb. 18 and March 3. The NAB board of directors will hold its winter meeting in Sarasota, Fla.. Jan. 27-31. Presumably Governor Col- lins will have to come to a decision be- fore then. In his Nov. 30 column, the Miami News editor said that the NAB presi- dent, who was chairman of the 1960 Democratic convention that nominated President Kennedy, is brooding over the assassination and his "thoughts rather invite him to make a campaign for the federal Senate in 1964. . . . Before the assassination, Governor Col- lins had decided not to run for the Senate. A friend, Spessard Holland, sat in the chair and the former governor respected Senator Holland, although he disagreed with the conservative policies of the [incumbent] senator. "The murder of the President . . . has stoked new thoughts by LeRoy Col- lins," Mr. Baggs said. "The former governor sits in his house in Washing- ton and considers these thoughts, mea- sures them, and it would seem that he might become the candidate. Surely it is more likely now, since the death of the President." Mr. Baggs pointed out that Governor Collins enjoyed a personal relationship with the late President and had been asked to become ambassador to Canada. He also said the NAB president was one of three men considered for ap- pointment as secretary of health, edu- cation and welfare last year. A Draft ■ Questioned by telephone last week, Mr. Baggs said the reaction in Florida to his column had been "very good. ... If there is such a thing as a people's draft, it is building for Gov- ernor Collins," he said. Mr. Baggs said that during his "cour- tesy call" on Governor Collins two weeks ago in Washington politics was not discussed. Neither did he tell the NAB president about the Nov. 30 col- umn in advance. In addition to the possible Senate race, Mr. Baggs pointed out that con- siderable pressure is being put on the former governor to seek a return to that office. "I don't believe he knows in his own mind," Mr. Baggs said. "I believe that he is seriously considering the Senate race . . . but that he has been unable to get away from the labors of the NAB long enough to seriously meditate. . . ." A Florida Democrat who is in the Holland camp said last week that the Baggs column "is a trial balloon if I ever saw one. They put it up there to see who would try to shoot it down." Senator Holland, a member of the Senate since September 1946, has not officially announced that he will stand for re-election but has told close asso- ciates that he intends to do so (Closed Circuit, Dec. 2). The senator also is a former governor of Florida and was the state's chief ex- ecutive when Governor Collins served in the state senate. Governor Collins has said publicly in the past that he would not be a candidate against Senator Holland. Not Forgotten ■ Ever since he came to Washington in January 1961 as president of the NAB, immediately after he completed six years as Florida's It's Claghorn, I say; I say, A South Carolina grandmother threatened last week to "sue the skin off" LeRoy Collins, president of the National Association of Broadcasters, for what she considered a derogatory reference he had made to the "dis- tinguished name of Claghorn." Mrs. Ruth Claghorn Safford de- Treville of Beaufort, S. C, said she was going to sue the NAB president on behalf of Claghorns everywhere because of remarks he made in Co- lumbia (see story this page). In urging the South to accept civil rights. Governor Collins said South- erners for too long have allowed the extremists to speak for them. "How long are the majority of Southerners going to allow them- Claghorn selves to be caricatured before the nation by these Claghorns?" he asked in a reference to the mythical sena- tor of the late Fred Allen's radio program. "I'm going to sue the skin off him," Mrs. deTreville countered the next day. "Claghorns have been in this country since the beginning and have made a distinguished name for themselves." Mrs. deTreville said she telephoned Governor Collins in Washington and he said he was sorry and would not use the name again. "But he said he couldn't do anything about it now and that's what made me mad," she said. "I think some retraction should be made. I'm going to sue big." 54 (THE MEDIA) BROADCASTING, December 9, 1963 chief executive. Governor Collins has received a steady stream of letters uraina him to run again. The volume of "mail always picks up noticeably after he has made a major speech or returned to Florida. "I beseech you" to return to Florida and run for governor again, one woman wrote from Tallahassee last week. Governor Collins has main- tained his legal address in Florida since joining the NAB. A Floridian who has urged NAB president Collins to run for governor said last week that the NAB president was put under heavy pressure toward that end following the NAB fall con- ference in Miami six weeks ago ( Broad- casting. Oct. 28). It is known that privately the NAB president is dis- pleased with the administration of his successor in the Florida executive man- sion. Farris Bryant. Columbia Reaction ■ In his talk Tues- dav before the Greater Columbia Cham- ber of Commerce. Governor Collins urged the South to tell the "bloody- shirt waver to climb down off the buck- boards of bigotry" and accept equal riahts for alk "We have allowed the extremists to speak for the South — the very ones against whom we in the South have had to struggle in our towns and in our state capitals for much of the progress we have made." he said. They have done it in speeches on the floor of Congress which have sounded like anti-American diatribes from some hostile foreign country. . . . And all the while, too many of the rest of us have remained cravenly silent or lamely defensive while Dixie battle cries have been employed to incite sick souls to violence." The South, he said, must become a full partner in a nation in which racial justice is recog- nized as a national commitment. Reaction to the governor's speech was immediate and mixed. Dozens of let- ters from all parts of the nation had poured into the governor's Washington office by late Thursday praising his stand. A majority of the letters were from the South, many from Columbia and Florida. But South Carolina broadcasters ac- cused the governor of backing out of a commitment to "deal with the govern- ment threat to the broadcasting indus- try" and newspapers of the area claimed that Governor Collins's speech had blamed President Kennedy's murder on "Dixie battle cries." The Greenville (S. C.) News headlined its news cov- erage of the NAB president's speech: "Collins Says Dixie Helped Kill JFK." Speech Broadcast ■ A statewide net- work of 26 radio stations carried the speech live and the South Carolina Broadcasters Association, in urging sta- tions to join the special hook-up. said the address would deal with the govern- ment threat. "Every station is urged to Governor Collins What's his secret thought? carry this important feature." the SCBA said in a bulletin to members. Governor Collins said upon his return to Washington, however, that there had been "no prearrangement whatever as to what I was to speak about." The actual subject of his address had been known in Washington for several weeks. Walter J. Brown, president of wspa- am-tv Spartanburg. S. C. and former president of the SCBA. said: "Governor Collins broke faith with those of us who broadcast his speech when without warning he chose the occasion to im- pugn the motives of most Southern leaders over a statewide broadcast which had been set up with the written com- mitment that 'Governor Collins would deal with the government threat to the broadcasting industry." Mr. Brown, former assistant to the secretary of state during the Truman administration, said he resented most the NAB president's attempt to "link opposition to the so-called civil rights program to the tragic assassination of President Kennedy. Everyone knows he was killed by a known Communist and Castro sympathizer." High Praise « Senator Wayne Morse ( D-Ore. ) took the Senate floor Wednes- day to praise Governor Collins for his South Carolina remarks. "What a great Southerner." he said of the NAB presi- dent. "What a great American. What a refreshing new voice to be heard in the South. I congratulate Governor Collins." He told the Senate he had asked the NAB for the full text of the speech and planned to comment further. The NAB also received many re- quests for the speech in letters praising the governor. A southern Virginia broadcaster, in asking for 10 copies, told President Collins his speech is one that "Southerners should read again and again, and we in broadcasting should take stock of many of your posi- tions." "Please let me thank you. deeply and sincerely." wrote a Columbia minister. A Florida preacher said the speech was "highly significant and will have great impact." From a Midwest broadcaster: "As a citizen. I thank you and as a broadcaster I'm proud that you head our association." "That was a magnificent speech," wrote a Tallahassee couple. "You had the raw courage to say what must be said and resaid." a Texan told the NAB president. But the South Carolina newspapers were highly incensed. Several, in both news accounts and editorials, accused Governor Collins of impropriety and insult in linking the Southern attitude with the President's death. "I didn't say that at all." Governor Collins said later in the week. "What I said was that these acts of violence [Sunday school bombings: shootings, and assassinations] are products of en- vironment where people had been en- couraged to hate." A Collins Regret ■ In a speech pre- pared for delivery Sunday (Dec. 8) before the Center for the Study of Dem- ocratic Institutions in California, the NAB president said he regretted that, as governor of Florida, he first opposed the Supreme Court's 1954 decision on school desegregation. He noted that the Florida legislature adopted the "Southern Manifesto" which declared the Supreme Court decision void under the doctrine of interposition. He said he opposed the resolution because it de- clared a court decision null and void but at the same time he accused the court of usurping the powers of the. states. "I do not feel that way now." he said in Los Angeles. "But since I did, and feel differently now. I think I should say so." In the Los Angeles talk, a discussion of states' rights versus federal rights. Governor Collins also reversed an ear- lier position on federal reapportionment of state legislatures. In this area, he said, the Supreme Court may "well have saved the state governments from being wrecked by those who profess to be their strongest defenders." He recommended the development of an annual national federal-state con- ference, called by the President, with representatives from the executive branch. Congress and the 50 states to help generate a better understanding of the state-federal relationship. BROADCASTING. December 9. 1963 55 The NAB code authority changes hands The old and new in code authority for the National Association of Broadcasters discuss the changing of the guard in Washington last week as Howard Bell (r) succeeded Rob- ert D. Swezey as director of the NAB Code Authority. Mr. Bell officially moved up from NAB vice president for planning and development Mon- day (Dec. 2), and Thursday Presi- dent LeRoy Collins and NAB staff executives held a goodbye luncheon for Mr. Swezey. The veteran broad- caster plans to retire, but only tem- porarily, to his farm which is near Leesburg, Va. TV'S N.Y. STRIKE GAINS Columbia University study shows mixed media diet is still the choice of most people Television and radio emerged from last winter's 31/2-month newspaper shut- down in New York entrenched as the average New Yorker's "primary" com- munications media, with newspapers ac- corded "a secondary yet highly valued" role. Television appeared to be "the chief gainer," but the shutdown also demon- strated that people would prefer "their normal diet" of TV, radio and news- papers in combination. Both radio and television already had such high audience levels before the strike started, that there was no room for them to score more than "limited" gains during the newspaperless period. These were among the key findings of a study reported last week in the fall issue of the Columbia Journalism Re- view. The study was directed by Pro- fessor Penn T. Kimball of the Columbia Graduate School of Journalism in New York, which publishes the Review. Simple Math ■ Professor Kimball's report acknowledged at the outset that the broadcast media could not — as a matter of simple arithmetic — have made major numerical gains: "During the initial interviews, a month before the newspaper stoppage began, we found that 75% of the sam- ple were already habitual television viewers and 68% regularly listened to radio. These broadcast consumers, in point of fact, were so numerous before the shutdown began that there could be only a limited increase in the pro- portion using each broadcast medium after the major newspapers disappeared. "Since nearly half the television view- ers conceded that they watched their sets three hours or more a day and a comparable number listened to radio two hours or more, there was limited room for expansion in listening and viewing time, too." One of the principal effects of the shutdown, according to the report, was to reduce the number of people who felt they could give up newspapers more easily than radio or TV. Never- theless, the report continued: "By the time the papers were ready to publish again the prototype New Yorker was one who had settled firmly on television or radio (more often the former) as his primary communication medium — but supplemented by one or more newspapers as a secondary yet highly valued part of his daily experi- ence." The study was based on three waves of interviewing: one a month before the strike started, one in the first week of the blackout in December and one as the shutdown went into its third month. Which Means Most? ■ One question asked panelists in each wave to name the order in which, if they had to. they would give up the three principal me- dia: radio, television, newspapers. Before and during the first week of the strike, newspapers were named somewhat more often than TV as the medium to be given up "last." But after two months without newspapers, TV emerged clearly as the one the panelists would hold onto longest. "A full 60%," Professor Kimball's report said, "never budged from their original attitudes. Among those who did alter their order of priority, those who felt they could more easily do without papers than they had expected (23%) slightly out-weighed those who valued papers more (17% ). Television, on the other hand, became more valued by panel members by the end of the survey than at the beginning." Here is the breakdown: Would give month first third up last (percent) : before week month Newspapers 40.9 42.8 36.6 Television 36.7 37.8 45.1 Radio 22.4 19.4 18.3 The report found television's showing surprisingly strong as compared to ra- dio's, because in the prestrike inter- viewing radio outdistanced TV by a wide margin as the source from which panelists expected to get their news in a newspaperless city. Repetition No Solution ■ One expla- nation, the report suggested, might be that TV stations expanded their news coverage substantially, while "many" radio stations "were inclined to simply repeat their usual coverage more often." But New Yorkers showed themselves "highly aware of those stations that did make special efforts to expand their news," and "many . . . spoke approving- ly of the extra service." Yet many of the panelists developed dissatisfaction with radio and particu- larly with TV coverage, as well as with 56 (THE MEDIA) BROADCASTING. December 9, 1963 Your listening audience is the most valu- able asset you have. Keeping them happy and loyal is a combination of many things, not the least of which is the equipment you have in your station. Happy listeners mean happy advertisers. Z With Collins equipment, you broadcast the cleanest sig- nal on the air. We've added two new pieces of equipment to our line . . . the 900C- 1 EM Stereo Modulation Monitor and the 26U-2 Stereo Limiting Amplifier. Z When qual- ity sound is what you're after, go Colhns. Let us tell you what Collins transmitters, stereo generators, broadband exciters, the new monitor and limiter can do for your station. Call or write today. COLLIXS RADIO COMPANY Cedar Rapids • Dallas • Los Angeles • New York • International. Dallas BROADCASTING. December 9. 1963 COLLINS 57 BUYING POWER and SELLING POWER ■ ■ ■ v ■ .. . : you get both on WLIB The buying power of the greater New York Negro Community is an enor- mous $2.25-billion. As for "selling power" the facts here, too, speak for themselves. WLIB has more national advertisers than any other Negro-programmed station in the market. Often — more than all the rest combined. It's been that way year after year for almost a decade. There's just no other Negro station in the same league. More - WLIB is the ONLY station in New York City that programs to the Negro Community 7 days a week, 365 days a year. Today it is almost standard practice to include it as one of the "must-buy" stations in the market. WLIB 310 LENOX AVENUE, AT 125th ST. NEW YORK 27, N. Y. all other sources of information during the blackout. "By far the most common reasons for being dissatisfied with information supplied by the broadcast media, volun- teered without prompting, were (1) lack of detail (32%), and (2) dislike of being tied down to broadcast time schedules (11%)," the report said. "Other criticisms included: lack of follow-up; insufficiently varied points of view; absence of columnists and lack of specialized coverage such as sports, financial and theater news. . . . "That television could be the subject of such laments while being rated the most indispensable of the three media further illustrates the diversity of the audience. The paradox is further illu- minated when one brushes aside the assumption that the news function dominates the relationship between the broadcast media and their audiences. Nearly 20% of those who had watched television the day before they were in- terviewed said they had seen no news program." Radio Holds Its Own ■ People with the strongest ties to radio, the study indicated, were least likely to shift their loyalty to newspapers. Those who origi- nally had "very weak ties to radio and relied especially heavily on television" were found to dominate the group who came to prefer newspapers more and more as the strike progressed. During the second wave, at the height of the Christmas shopping season, ads were mentioned twice as often as any other item as the newspaper element that was "missed most." But "this un- usual predominance" did not persist in the third wave, although ads continued to be "among the most frequently men- tioned parts of the paper specifically missed." The study also developed profiles of audiences oriented toward radio-TV and of those oriented primarily toward newspapers: "Those most loyal tc newspapers in- cluded a preponderance of men (57% ), although men generally exhibited more tendency than women to change their minds about newspapers — pro or con — during their absence. Three times as many hard-core newspaper readers had been to college as those who remained primarily loyal to the broadcast me- dia. . . . "Those most loyal to the broadcast media included a high proportion of young married women, busy with the children and complaining that they had 'no time" for the papers. Papers were usually brought into such households by the husband. Those broadcast-loyal women who said they missed the papers during the shutdown most often men- tioned the ads. Access Plays Part " "Among men, the hard-core broadcast types were fre- quently those whose job gave them access to the radio during the day — postal worker, pharmacist or shopkeep- er. "To them daytime radio was com- panion, entertainer and news source wrapped up in one. Their loyalty to single stations was extraordinary. At night they turned on television. Their interest in newspapers focused heavily on sports. "Radio for music, television for free entertainment — these were the domi- nant themes expressed by the broadcast- loyal." The interviews totaled 295 in the first wave, 311 in the second and 212 in the third. But Professor Kimball noted that 99 of these were interviewed in all three waves, and that 113 others were included in two of the three waves. Thus, he said, "the analyst had the advantage of being able to study the behavior of the same panalists at dif- ferent points in time, rather than being forced to rely only on purely statistical comparisons." Texas broadcasters form JFK memorial committee Three Texas broadcasters have formed the Texas Kennedy Memorial Organizing Committee and suggested that their fellow Texas broadcasters should lead the way in such a project. The three — John J. Coyle, kvil High- land Park-Dallas; W. D. (Dub) Rogers, Lubbock; and Vann M. Kennedy, kztv(tv) and ksix. Corpus Christi — said the memorial should perform a continuing useful service and be located in Dallas near the site of the assassina- tion of President Kennedy. The organizing committee has head- quarters in the Fidelity Union Life Building. Dallas. MBS adds 2 affiliates Mutual has added two new affiliates to its radio network: Kamy McCamey, Tex. and krfm Salina, Kan. Kamy, formerly unaffiliated, operates fulltime with 250 w on 1450 kc. Krfm, a daytimer, operates with 5 kw on 550 kc. The station switched to MBS from ABC, which last month picked up the former MBS affiliate. ksal Salina, a fulltime station (Broad- casting, Nov. 18). Meeting rescheduled Initial meeting of steering committee to oversee joint industry study of radio research methodology, originally sched- uled for last Friday (Dec. 6) in New York (Broadcasting, Dec. 2), has been postponed until Thursday (Dec. 12). The committee is composed of rep- resentatives of the National Association of Broadcasters and the Radio Adver- tising Bureau. 58 (THE MEDIA) BROADCASTING. December 9, 1963 CAN YOU A PASS THIS \ AIR TRAVEL QUIZ? (ANSWERS AT LOWER RIGHT) J 1. Which airline has the world's largest jet fleet? UNITED □ TWA □ AMERICAN □ 2. Which airline serves the most U.S. cities by jet? UNITED □ TWA □ AMERICAN □ 3. Which airline operates the only commercial jet ever to fly faster than the speed of sound . . . the DC-8? united □ twa □ AMERICAN □ 4. Which airline offers flights with a single class of service that com- bines a first class feeling with a close-to-coach price? UNITED □ TWA □ AMERICAN □ 5. Which airline flies the quietest jet in the world, the Caravelle? UNITED □ TWA □ AMERICAN □ 6. Which airline was the first to take delivery of the tri-jet Boeing 727, the newest airliner in the world? united Q TWA Q AMERICAN [J 7. Which airline operates the most complete varietv of jets? UNITED □ TWA □ AMERICAN □ 8. Which airline flies the jet that holds the long-distance record for nonstop flight, the DC-8? united □ twa □ American □ 9. Which airline offers the most jet service throughout the nation? UNITED □ TWA □ AMERICAN □ 10. Which airline serves the most U.S. vacation areas, including Hawaii? UNITED □ TWA □ AMERICAN □ 11. Which airline is chosen by more people than any other airline in the world? UNITED □ TWA □ AMERICAN □ | Answer to questions 1 through 11: United Air Lines, j BROADCASTING. December 9. 1963 59 HARRIS COMMITTEE'S WEEK Fairness, equal time suspension, license fees and commercial time limits are on agenda The House Commerce Committee, which has grappled intermittently with the major regulatory issues faced by broadcasters this year, is scheduled to review at least four in meetings this week. On the agenda are legislative meas- ures for dealing with FCC proposals on commercials and license fees, a resolu- tion to suspend equal-time requirements for the presidential and vice presiden- tial races next year plus the whole ques- tion of fairness as interpreted by the FCC. All have been controversial, and even the equal-time resolution, HJ Res 247, passed overwhelmingly but in slightly different versions by the House and the Senate, may now be complicated by the assassination of President Kennedy, a key advocate. The Communications Subcommittee is to meet in executive session today (Dec. 9) to consider fairness and li- cense fees. The parent Commerce Committee is scheduled to hold a closed-door session of its own Tuesday (Dec. 10) on commercial limits and equal time. Representative Walter Rogers (D- Tex.), subcommittee chairman, said last week that although the panel has considered the FCC's fairness doctrine as it relates to broadcast editorials (Broadcasting, July 29, et seq.), it has not had an opportunity to review the commission's July 26 public notice, a statement intended to clarify the FCC's position but which set off a new con- troversy on free versus paid time. Street Search ■ Broadcasters have op- posed the statement, saying that a literal interpretation urging licensees to go out into their communities to seek opposing views on controversial issues would tend to discourage such broadcasts. Further, they have said, it would require them to provide free time for views opposing those expressed on paid broadcasts of a controversial nature. Representative Rogers said the sub- committee will review all ramifications of the fairness problem and may issue a report. A bill to protect broadcasters from giving free time to answer paid programs, introduced by Representa- tive J. Arthur Younger (R-Calif. ), rank- ing subcommittee Republican, had not been referred to the panel as of last week. The subcommittee also will examine the status of the FCC's license fee schedule, which is to become effective Jan. 1. The commission has turned down Commission gives Cox a farewell fete Robert W. Cox, who left his po- sition as deputy executive director of the FCC last week, was feted by members of the commission and its staff at a luncheon Thursday (Dec. 5). (L-r): Commissioners Frederick W. Ford and Robert E. Lee, Mr. Cox, Commissioner Rosel H. Hyde and former Commissioner E. M. Webster. Mr. Cox, who served on the commission staff for 15 years, is now chief of the operations analysis staff in the office of the secretary of Health, Education & Welfare. Representative Rogers's request that the fees be suspended until he can conduct a hearing on whether the agency has authority to set them (Broadcasting, Dec. 2). Such a hearing is in the offing for early next year, he said. (Senators A. S. [Mike] Monroney [D-Okla.] and Peter H. Dominick [R- Colo.] co-sponsored a bill last Tuesday [Dec. 3] that would prevent the FCC from charging fees against licensees who are required by law or regulation to have radios in the interests of safety. This bill would not exempt broadcast- ers, however. The Rogers bill would prohibit all license fees.) Commercials And Equal Time ■ The full committee now faces the whole question of whether Section 315 should be suspended for 1964's presidential and vice presidential races all over again. The Senate passed the House's own version of a suspension resolution in October (Broadcasting, Oct. 7) but made two amendments which are subject to House approval. In the interim, a new President has taken office. CBS also has offered un- limited free prime time to the Demo- cratic and Republican candidates. The suspension had the full support of President Kennedy, who had pub- licly committed himself to participate in joint television appearances with his Republican opponent were he a candi- date next year. Whether the succession of President Johnson, not similarly com- mitted, will affect the House commit- tee's action was the subject of specula- tion last week. It was thought by some that President Johnson would not want to debate his opponent on television if he runs next year. The White House had not clarified the question as of last Thursday (Dec. 5). Representative Oren Harris (D-Ark.) , committee chairman, said he could not speak for the White House. But when asked whether he might check with the President before bringing the matter be- fore his committee, Representative Har- ris said "that would be a reasonable as- sumption." Representative John Bell Williams (D-Miss.), second ranking committee Democrat, who opposes the resolution, said he would vote against it again, but would not try to obstruct its passage in view of the large support it already had received from the House and Senate. The House approved it 263-126 and it passed the Senate without objection. Representative John E. Moss (D- Calif.), who has proposed legislation that would amend Section 315 to per- mit candidates to personally answer edi- torial attacks, said he would seek a separate hearing on that matter early next year and would not want to relate it to the suspension resolution. Official Praise ■ Two resolutions 60 (THE MEDIA) BROADCASTING, December 9, 1963 pocAl £aoi teic t)io-se, ttiar sin, a §Aeil5eomi: 5° 5c1J1Re T)1A S011AS A^US RA€ ORA10; A^tis 51m moR A5A1 1) cneite ceAn^A 01m sinsm.* With this Gaelic greeting by President Eamon De Valera of Ireland to the citizens of Boston, WHDH-TV begins its seventh year of "Dateline Boston", a unique series of daily television pro- grams in the public interest. "Dateline Boston" is seen each night of the week, Monday through Friday, from 6:05 to 6:30 PM on Channel 5. Produced in association with the Massachusetts Department of Education, "Dateline Boston" has presented more than fifteen hundred different programs in its long and illustrious career. The result has been an outstanding contribution to the New England community in the fields of art, science, music, medicine, theater, and education. "The Green Roots", a new "Dateline Boston" series from which President De Valera's greeting is taken, will become part of the heritage of WHDH-TV programming. Filmed in color on lo- cation in Ireland by a WHDH-TV production unit, the five programs will be seen on successive weeks including a special program on Christmas Day. The series will explore Ireland today — its people — its customs — its hopes for the future — and the warm personal ties that exist between Ireland and countless New England families. "The Green Roots" has been produced in the same tradition that resulted in the WHDH-TV UNICEF series of ten programs filmed by a Chan- nel 5 production unit in Asia and the internationally successful series of program exchanges with Brazil. The Brazilian series, a number of locally produced programs by WHDH-TV, has met with unusual response from the United States Government and is now being adapted by WHDH-TV for use in Japan. "The Green Roots" joins a distinguished number of programs that have dramatically used the power of television to further international understanding among peoples of many lands. WHDH-TV is proud of its ability to produce programs of this magnitude and to offer to New England viewers unusual television programs of lasting value. *"A special word, then, for you, speakers of Irish: — ■ May God grant you happiness and prosperity; and may you esteem the traits of the language of your forebears." WHDH-TV CHANNEL ^rf* BROADCASTING, December 9, 1963 61 which would give official congressional commendation to broadcasting for its coverage of the events surrounding the assassination of President Kennedy were referred to the Commerce Com- mittee (Broadcasting, Dec. 2). The committee's agenda includes a bill that would prohibit the FCC from regulating the length and frequency of commercials. The subcommittee ap- proved it last month after conducting a three-day hearing in which the FCC's proposal was attacked by more than 30 broadcasters and congressmen (Broadcasting, Nov. 18, 11). The FCC is scheduled to hold an oral argu- ment on its proposal today (see page 42). Representative Durwood Hall (R- Mo.) asked FCC Chairman E. William Henry last Thursday (Dec. 5) to with- draw the commercial proposal before the oral argument. Representative Hall noted that "no government compulsion was required to free the airwaves of all commercials in order that radio and TV might keep the public informed" during the four days following the as- sassination on Nov. 22. "It is quite pos- sible," he continued, "that if the FCC proposals had been in effect it would not have been possible for the broad- casting industry to furnish the type of coverage it did. There would have been no opportunity for flexibility." Words from the chief The heads of the three TV net- works received warm thanks and praise from President Johnson on their coverage and handling of the Kennedy assassination and funer- al, it was learned last week. The President on Nov. 29 per- sonally called and spoke to Leon- ard H. Goldenson, ABC; Frank Stanton, CBS, and Robert E. Kintner, NBC. Congress continues praise for industry Praise for broadcasting's coverage of the events surrounding the assassina- tion of President Kennedy continued in the House and Senate last week. Some of broadcasting's congressional friends and most outspoken critics of- fered similar tribute two weeks ago (Broadcasting, Dec. 2). Last week's roll included: ■ Representative William H. Ayres (R-Ohio): Broadcasting "well earned the title of a great American institution — one to be saluted by all of us." The coverage helped avert a serious crisis in Out standing Values in Radio-TV Properties Fulltime AM plus FM in major market. Operating at a profit and showing steady increases. $100,000 down and liberal pay- out. MIDWEST $500,000 Specialized daytimer in major growth market. Needs new ownership with plenty of ideas and energy, but only limited capital. This can be swung for $50,000 cash and assumption of liabilities. SOUTHEAST $225,000 Owner-operator is making profit and show- ing good increases, but finds himself un- der-capitalized. Will sell 50% interest to working or non-active partner for $25,000, most of it as loan to corporation. This is excellent fulltime facility in metro area of over 125.000. SOUTHEAST (50%) $25,000 !BIjuA.CBl.^B"UI^IN" & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. (amis W. Blackburn lick V. Harvey lottph M. Sitrick RCA Building FEderal 3-9270 CHICAGO H. W. Cassill William B. Ryan Hub lackson 333 N. Michigan Ave. Chicago, Illinois Financial 6-64S0 ATLANTA BEVERLY HILLS Clifford B. Marshall Colin M. Selph Stanley Whitaker C. Bennett Larson |ohn C. Williami Bank of Amer. Bldi 1102 Healey Bldg. 9465 Wilshirt Blvd. lAckson 5-1576 Beverly Hills, Calif CRestview 4-8151 demonstrating the orderly transition of government. ■ Senator J. Glenn Beall (R-Md.) : "This was surely the broadcast indus- try's finest hour. ... It is laudable that the industry has pledged itself anew to ever greater efforts to preserve that sta- bility in the free enterprise system and to protect it against bureaucrats who continually harass the industry and often seek to burden and hinder it with the crippling hand of unwarranted and unnecessary control. " ■ Senator Hubert H. Humphrey CD- Mi nn.): "A supreme tragedy was cov- ered with supreme distinction by all forms of journalism." Television par- ticularly, "because of its scope and im- mediacy," involved "every adult Ameri- can and every American child old enough to understand . . . those almost unbelievable events." The media "showed us tragedy, but they have helped us triumph over it." That Was the Week That Was, a BBC tribute re- broadcast here by NBC, was "remark- able," a show "of reverence and re- spect." ■ Senator Claiborne Pell ( D-R.I.) : "Economic sacrifices of broadcasters were indeed considerable, yet what they [broadcasters] did was done without question and without complaint in ful- filling their responsibility to the public and to our society. ... In all fairness, they deserve the public respect and commendation due them at this time." ■ Representative George M. Rhodes ( D-Pa. ) : "We all owe to the broad- casting industry our deep thanks for the preservation and protection of free speech and the people's right to know. It is an example which the publishing industry would do well to follow." ■ Representative James Roosevelt (D-Calif. ): "The radio and television industries as well as all who devoted themselves so completely to providing these services to the American people deserve the highest praise." Changing hands APPROVED ■ The following transfers of station interests were among those approved by the FCC last week {for other commission activities see For The Record, page 88). ■ Ktve(tv) El Dorado, Ark. — Monroe, La.: Sold by Veterans Broadcasting Co. and William H. Simons to J. B. Fuqua for $1.5 million and agreement not to compete. Mr. Fuqua, in the insurance business. Democratic state chairman and a state senator, owns a string of bakeries and wjbf-tv Augusta, Ga. Price included obligations of $850.- 000. Veterans owns wroc-am-fm-tv Rochester, N. Y. Ktve, founded in 1955, operates on channel 10 and is 62 (THE MEDIA) BROADCASTING. December 9, 1963 affiliated with NBC and ABC. ■ Kome Tulsa, Okla.: Sold by Franklin Broadcasting Co. to Polaris Corp. for S3 15.000. Polaris owns wtvw(tv) Evansville. Ind.: kcnd-tv Pembina, knox-tv Grand Forks and kend-tv Fargo, all North Dakota: kxoa-am-fm Sacramento and kjax Santa Rosa, both California. Kome is a fulltimer on 1300 kc with 5 kw day and 1 kw night. ■ Wlaq Rome. Ga.: Sold by Mitchell Melof to Clarke Broadcasting Co. for SI 50.000. Buyers are Randolph Holder and Thomas Lloyd, who also own wgau-am-fm Athens. Ga. Mr. Melof also owns wsma Smyrna, Ga. Wlaq operates fulltime on 1410 kc with 1 kw. KWK goes to court protesting FCC order Kwk St. Louis has asked a federal court to reverse the FCC's decision re- voking its license. In a notice of appeal filed with the U. S. Court of Appeals in Washington. kwk claimed the commission's decision is erroneous and contrary to law be- cause the FCC failed to issue a warn- ing permitting the station to correct the alleged misconduct: it failed and re- fused to give kwk an "adequate" state- ment of charges and a bill of particu- lars, and it denied the station's request for a list of witnesses to be called by the commission. Kwk also said that FCC erred when it refused to consider a fine rather than the revocation pen- alty. Last month the FCC by a 3 to 2 vote turned down the station's petition for reconsideration of its revocation order issued May 29 (Broadcasting, Nov. 4, June 3). The FCC charged kwk with "willful misconduct" in connection with the broadcast of two "fraudulent" treasure hunt promotion campaigns in 1960. A hearing examiner recommended that the revocation charges be dismissed as not warranted by the evidence. The commission overruled the examiner on a 3-2 vote in adopting a revocation order. Although the commission's latest ac- tion gave the station 30 days to wind up its affairs, the appeal automatically stays this deadline until after the court procedure is completed. WDOK, WFBM to join CBS Radio in January CBS Radio last week announced two new affiliates, wdok-am-fm Cleveland and wfbm Indianapolis. Wdok. slated to start its CBS affilia- tion Jan. 12, is currently an MBS affil- iate with a contract running until July 15, 1964. Mutual last week said it was BROADCASTING, December 9, 1963 expected that, until that time, the sta- tion would be operating under a "dual affiliation," whereby both networks would supply some programs. A CBS spokesman indicated that an arrange- ment has been made to allow wdok to honor its commitments to both net- works. An MBS replacement in Cleve- land has not been named. Wdok on 1260 kc, is a 5-kw fulltimer, owned by Transcontinent Television Corp. Wdok- fm is on 102.1 mc with 31 kw. Wfbm is scheduled to start its CBS affiliation Jan. 5. Wfbm, owned, by Time-Life Broadcasting Inc., operates fulltime on 1260 kc with 5 kw. The station is resuming a CBS affiliation which was in effect between August 1929. and June 1955. CBS had been affiliated with wish (now wife) until that station's sale by Corinthian Stations to Star Stations last month. ABC-TV to switch Portland, Ore., outlets ABC-TV last week announced a switch in its affiliation in the four- station Portland, Ore., market. The network said it would discon- tinue its association with kptv(tv) in that market and pick up katu(tv) effective March 1. Katu, operating on channel 2, was previously unaffiliated. It is 60% owned by Fisher's Blend Station Inc. which also owns komo-tv Seattle, a primary ABC-TV affiliate. Kptv(tv) which broadcasts on chan- nel 12 is owned by Chris Craft Indus- tries. Other stations in Portland are kgw-tv (NBC-TV) and koin-tv (CBS- TV). Chicago, Ft. Worth U's sought by Warner Bros. Warner Bros. Pictures Inc., after a 13-year absence from broadcasting, moved last week to re-enter the field, filing for UHF channels in Chicago and Fort Worth. The combined cost of building the two stations, the company estimated, will exceed $3 million. Warner Bros., which asked for chan- nel 38 in Chicago and channel 20 in Fort Worth, had owned kfwb Los An- geles until the station was sold in 1950. The motion picture firm applied for television outlets in Los Angeles and Chicago when it owned kfwb, but in 1946 it asked that the applications be dismissed. Jack L. Warner, president of Warner Bros., is also the largest single stock- holder of the firm with 23.6%. The Chicago application filed last week asks for 451 kw visual and 226 EXCLUSIVE BROADCAST PROPERTIES! FAR WEST — Davlimer serving marketing area of 200.000. Heavy fixed assets. Ownership earnings in excess of S25.000.00 annually. Priced at $157,500.00 with $37,500.00 down. Contact — John F. Hardesty in our San Francisco office. SOUTHWEST Well equipped daytimer serving single station market. Total price of $80,000.00 with $21,000.00 down and balance paid out at $400.00 monthly. Contact — DeW'itt "Judge"" Landis in our Dallas office. & ASSOCIATES, INC. John F. Hardesty. President NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. Ill Sutter St. Executive 3-3456 DEIaware 7-2754 Riverside 8-1175 EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS 63 kw aural, with an estimated construc- tion cost of $1,486,397. Estimated first year operating cost and revenue are balanced at $800,000 each. Warner Bros, figures it will cost $1,530,096 to build the Fort Worth sta- tion, with operating cost and revenue each $850,000. The application asks for 463.9 kw visual and 232 kw aural. Congress moving forward appropriations bills Fiscal 1964 appropriations for the FCC, Federal Trade Commission and the U.S. Information Agency were in the works last week as Congress put on a last-minute drive to complete its work before Christmas on money bills that were set for disposition before July 1. Funds for the regulatory agencies have been approved by the House and the Senate, but their appropriation bill was sent to conference between the Senate and the House last Thursday because the two bodies differed on indi- vidual budget items. Conferees of the respective appro- priations committees agreed on a $15.6 million budget for the FCC, compro- mising between the House's $15.8 mil- lion and the Senate's $15.4 million. A compromise also was reached on the FTC's budget: $12,214,750. The Senate Appropriations Commit- tee recommended $138,500,000 for the USIA, representing $7.5 million more than the House approved and $15,355,- 000 more than the agency's current budget. The bill was referred to the Senate Thursday. Meanwhile Senator Clifford P. Case (R-N.J.) joined a Senate fight about modification of that body's rules and charged chairmen of committees and subcommittees handling some key legis- lation, including eight huge money bills, with a "deliberate slowdown." Senator Case noted that these appropriation measures should have been passed six months ago. WSAU-TV, WLUK-TV object to channel plan A proposal by Representative Alvin E. O'Konski (R-Wis.) that ch annel 12 be reallocated from Hurley to Merrill, Wis., and that he be granted a con- struction permit for the channel has come under close questioning by two area television stations. Representative O'Konski holds a CP for channel 12 in Hurley. In comments filed with the FCC last week, Wisconsin Valley Television Corp., licensee of wsau-tv Wausau, urged that proposal be held in abey- ance until the commission resolves the presently pending channel 9 Wausau case. And M&M Broadcasting Co., licensee of wluk-tv Green Bay, warned that channel 12 in Hurley would ad- 64 (THE MEDIA) Cash and carry The FCC changed its proce- dure for the filing of hand-carried applications last week, and im- plicit in the new ruling is the commission's intention to enact its proposed filing fee schedule. Personally-delivered applica- tions, the FCC said, "that are ac- companied by fee payments for filing with the commission will be delivered to its Mail and Files Division, office of executive di- rector, room 7226 in the New Post Office Building, Washing- ton. . . ." The new procedures will take effect Jan. 1, 1964. Other hand-carried filings, the commission noted, should con- tinue to be delivered to the office of the secretary, and filings sent by mail still are to be addressed simply to the FCC. Applications for amateur, in- terim ship stations and Alaskan public fixed and coastal stations are excepted from the procedural rules, as they come under the au- thority of field offices. versely affect its own operation. Wsau-tv is a party in the Wausau proceeding in which the commercial permittee for wcwt(tv) wishes to re- ceive an extension of its construction deadline and sell the channel 9 station to another commercial party. But the University of Wisconsin is also inter- ested in the channel and filed a proposal that it be reserved for noncommercial educational use. Wsau-tv feels that the commission should await settlement of the channel 9 case — in which an initial decision favoring the sale to the commercial party was issued (Broadcasting, Oct. 28) — because of the proximity of Mer- rill (16 miles) to Wausau. If wcwt remains commercial and Representative O'Konski brings in his waeo-tv on channel 12 there would be too many stations for the area to support, and a VHF ETV station would be shut out. Wsau-tv also questioned the public interest criteria of reallocating a third VHF to Merrill at the expense of the Hurley area. Wluk-tv suggested that the commis- sion consider using channel 4 in Merrill rather than channel 12 which could in- terfere with wluk-tv's channel 1 1 cov- erage of the area. Representative O'Konski originally asked for channel 4 but later altered his proposal in favor of channel 12 (Broadcasting, Nov. 4). Wluk-tv also said this would allow the congressman to use a VHF satellite station at Hurley in place of a channel 31 operation as proposed by Represen- tative O'Konski. Capitol willing to take channel 46 instead of 40 Capitol Television Co., licensee of kvue(tv) Sacramento, Calif., and hopeful applicant for an authorization of a pay TV test, last week told the FCC that it doesn't wish to contend for the channel 40 facility it has been li- censed on but would just as soon ac- cept a permit for channel 46 in that city. Kvue originally filed a request for a subscription TV authority for a three- year period on channel 40, but had this application refused by the commission for failure to provide the required in- formation. Camellia City Telecasters then filed an application for a new station on channel 40 to compete with kvue's pending renewal application. Kvue now contends that all con- cerned would be best served by avoid- ing a "costly hearing" over channel 40 and allowing Camellia City to get the channel on the air as soon as possible. Kvue has been dark since March 19, 1960. Kvue said it would dismiss its channel 40 renewal application after receiving a permit for channel 46. The prospective pay TV operator said the channel 46 proposal offers bet- ter engineering conditions and a greater coverage of the Sacramento area. Kvue asked the commission to reconsider de- nial of the pay TV trial. As an indica- tion of the feasibility of pay TV kvue referred to $15 million sale of stock in Subscription Television Inc., which plans to operate a wired system in Los Angeles and San Francisco. Kvue feels the same enthusiasm will be shown for its proposed system. Another extension Kcto(tv) Denver has been granted its fourth request for more time to be- gin its pay TV test. The station will use the time to file an application with the FCC for modification of its permit to authorize scrambling of its video trans- mission (Broadcasting, Dec. 2). The extension was granted for 60 days, but kcto said that it will need possibly as much as six months more before the subscription TV tests begin. The lack of video security kcto is seek- ing was described by the station as one of the reasons it has had difficulty ob- taining program material. AFTRA, WJW-AM-TV agree A new contract calling for a salary increase and a new system for payment of commercial and talent fees, has been signed by the Cleveland local of the American Federation of Television and Radio Artists and wjw-am-tv Cleve- land. The new contract ended a 12-day strike against the Storer stations on Friday, Nov. 27. BROADCASTING, December 9, 1963 Competition is good for everybody In 1939, before BMI, the rates paid by broadcasters to a single monopoly for the use of its music were far higher than the rates paid since to all music licensing organiza- tions combined. Despite lower rates, in the years since BMI came into existence, more performance rights money has been re- ceived by more writers and more publishers for more music than ever before. Competition by BMI not only broke the music licensing monopoly, but proved again that competition is good for everybody. BROADCAST MUSIC, INC. 589 Fifth Avenue, N. Y. 17, N.Y CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL BROADCASTING, December 9, 1963 EQUIPMENT & ENGINEERING Slower rise seen for electronic sales $16.3 BILLION TOTAL PREDICTED FOR 1964 BY EIA PRESIDENT Consumer products in the electronics field have increased their dollar volume by virtue of higher ticket merchandise in the face of declining unit sales due to imports, Charles F. Home, president of the Electronic Industries Association, said last week. But. he warned, 1964 may see a de- cline not only in monochrome TV dol- lars but also in units as imports increas- ingly penetrate the domestic market. This is true also of radio, he added. Total electronic sales at the factory level will top $15.3 billion this year, up about 11% from the 1962 record of $13.8 billion, the EIA president pre- dicted at the winter EIA conference in Los Angeles. Further Advance ■ The climb, he predicted, will continue next year, but at a slower pace. He estimated the 1964 total level at $16.3 bililon. On the consumer products front, Mr. Home said, 1963 sales are expected to pass $2.5 billion, the highest level to date, and $1 mililon above 1962's. Color TV sets and smaller screen re- ceivers enabled U. S. manufacturers to meet foreign competition in the year just ending, but he noted that "the dol- lar value of domestically produced monochrome TV sets has declined as imports have risen sharply." Domestic radio production will drop 1 million units this year "in the face of heavy imports" but the average dol- lar value per unit was raised with FM stereo and more AM-FM auto radios, Mr. Home reported. "The public will have bought more than 30 million ra- dios of all types if the 18 million pro- duced in this country and the 14 mil- lion imported are indicative of the market." Market Intrusion ■ But imports are beginning to cut into the domestic market, the EIA president said. Im- ported TV sets, totaling 128,000 in 1962 and mostly small receivers, more than doubled in the first nine months of this year to 273,000, with a total that may reach 450,000 by the end of the year. Furthermore, 16% of the domestic market for TV set compo- nents went to foreign producers in the first half of 1963 and 50 million re- ceiving tubes had been imported by the end of September, versus 52 mil- lion for all of 1962. The possibility of a further reduction in tariffs, which EIA will oppose, could increase for- eign competition even more in the year ahead, he noted. The requirement that only all-chan- nel TV sets be produced after April 30. 1964, will push the cost up and "the net result could be a decline in TV receiver sales once the inventory of VHF sets made before the deadline Mr. Home is exhausted," Mr. Home said.. How- ever, EIA looks for the total consumer products dollar volume to rise from 1 963's $2.55 billion to $2.65 for 1964. The federal government has been the biggest buyer of electronic wares in 1963. accounting for $9.4 billion, or about 60% of the industry's sales. Electronic industrial products reached a new high of $2.7 billion and elec- tronic components, also affected by foreign competition, rose to $3.8 bil- lion. The executive committee of the EIA consumer products division is recom- mending a visual-audio ratio of five to one for VHF broadcast signals and is opposed to the FCC proposal for a ratio of 10 to one, chairman Morris Sobin reported Wednesday, following a three- hour committee session. The committee also: ■ Agreed with a recommendation of the EIA engineering committee to peti- tion the FCC to extend the temporary permission for radiation limitations on TV receivers of 1 ,000 microvolts per meter at 1,000 feet for an additional year, or until April 1965, to allow time for manufacturers to test the reduction in radiation achieved by the use of transistors in the TV set tuners. ■ Re-endorsed the EIA definition of high fidelity filed with the FCC and | went on record as opposing coding sys- tem. ■ Decided to ask manufacturers of FM stereo receivers to monitor broad- casts in their communities to make sure the stereo stations are meeting EIA per- formance requirements (which are now being updated by the engineering com- mittee of the EIA engineering depart- ment). ■ Authorized funds to underwrite publication of a booklet explaining all- channel sets in non-technical language for dealers, distributors and prospective purchasers of all-channel sets which TV manufacturers will be required to produce starting in May. (Like previous EIA educational publications, the all- channel booklet will be sold to manu- facturers and others for their own dis- tribution and is expected to be self- liquidating. ) ■ Authorized breakdown of statisti- cal information about production and sales of TV receivers by such categories as color sets, small-screen sets, etc., starting Jan. 1, with provision that if a single manufacturer produces half or more of the sets in any category he shall have the right to decide whether to allow the publication of data for that category or have it lumped into the overall figures. A look at the future taken by Sarnoff What is the ultimate in the field of communications? According to Brigadier General David Sarnoff. RCA board chairman, it will "probably arrive when an in- dividual carrying a vest-pocket trans- mitter-receiver will connect by radio with a nearby switchboard and be able to see and speak via satellite with any similarly equipped individual anywhere on this or other planets." In a speech Dec. 1 in New York at the American Friends of Hebrew Uni- versity-Scopus Award dinner honoring Columbia University law professor Mil- ton Handler. General Sarnoff spoke of the promise of fantastic material and technological development in the future and the necessity of educating human- ity to be ready for it. Among the technological develop- ments, he said, was the probability that 66 BROADCASTING, December 9, 1963 Laconic Temple Houston is the least talkative lawyer in tele- of how rugged the_West of his era really was. . vision. Though he can-deliver a fine oration, NBC's The Western has been with us a long time, and so- young saddle-and-spurs solicitor is generally short phistication has creptlnto the picture. The hero must on words, long on action. This is natural HamnBj still ride tall and shoot straight, but nowadays enough. Temple is a true son of his fighting I ■ he must also come across as a full-fledged, father, history's General Sam Houston. BSI^wsH Aesh-and-blood man. Which describes young Young Temple is a defender of people and ^Mjj^^^^J Hollywood star Jeffrey Hunter, who plays principles. The fact that his real-life story Temple Houston, and his co-star, Jack Elam. beats most frontier fiction hollow is a measure BmBHBWHi Hi They play for keeps. Every Thursday night. Look to NBC for the best combination of news, information and entertainment. special 2|olttiaj> 3kte£ BROADC ASTI NG THE BUSINESS WEEKLY OF TELEVISION AND RADIO ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES — $8.50 Reduced Ra+es Effective through December, 1963 EACH ADDITIONAL GIFT— $7.50 Please send 52 issues of BROADCASTING as my gift to: title/position $8-50 company name street & number city state Sign gift card. title/position company name $16-00 street & number city state Sign gift card. title/ position company name $23-50 street & number city state Sign gift card. title/ position company name $31.oo street & number city state Sign gift card. additional subscriptions may be listed separately at $7.50 ■ II orders will be checked, in the event of duplication you will be notified immediately ^ □ I enclose $ |~1 please bill street & number < 2 city state BROADCASTING Subscription Department • 1735 DeSales St., Wash., D. C. 20036 in as few as 10 years "satellite televi- sion will be able to transmit on a world- wide basis, directly to the home, with- out the need of intermediate ground stations." Thus with the help of auto- matic translators, audiences of a billion people could watch the same program at the same time. "Our grandchildren's world will be one in which it will be possible to com- municate with anyone, anywhere, at any time, by voice, sight, or written message, separately or as a combina- tion of all three," General Sarnoff said. He prophesied the use of manned satel- lites as switchboards in space, enabling people to talk to each other and see each other on television screens though they may be on different continents or even different planets. FAA-approved antenna farms in the wind The Federal Aviation Agency has an- nounced proposals which would estab- lish antenna farms in Portland, Ore., and Wichita Falls, Tex. The FAA said establishment of an antenna farm at Wichita Falls would signal the first such action taken by the agency. The Wichita Falls site would cover a generally rectangular area beginning at the western outskirts of the city and extending about 8.7 statute miles south- west. The area will extend to an alti- tude of 2,049 feet above mean ser level. The minimum "on route altitude of surrounding airports is 3,000 fee the FAA said, and would not be a fected by the proposed antenna farn Kfdx-tv and kauz-tv are included i the "substantial number of tall tower presently in the proposed farm area. The Portland farm would be estal lished in the southwest area of the city, about eight miles southwest of Portland International Airport and three miles northeast of Bernard Airport, but would not be in a control zone, the FAA said. The area would extend 2,049 feet up and have a radius of 6,500 feet. The FAA said there are presently two tall towers in the area, the tallest being 1.773 feet, and a third is proposed for 2,049 feet. FCC Christmas Dance honoring Commissioner Lee Loevinger Saturday, Dec. 14, 1963 9 p.m. till 1 a.m., Willard Hotel Washington, D. C. FCC employees, friends, attorneys and consultants having business with the FCC are invited. Tickets $3.50. Sponsors FCC Communicators Club. (Advertisement) 68 (EQUIPMENT & ENGINEERING) BROADCASTING, December 9, 1963 Now. ..a new jJ_-r;AlI Sound Recording Tape! Look! No stretch... when it breaks— it breaks clean! NEW! Support material for EASTMAN Sound Recor ing Tapes is DUROL Base. A specially prepared form | cellulose triacetate— smooth, tough, durable, high i flexible — provides high strength with low elongatio When equipment accidents happen, it breaks clea Splices are made easily, quickly— with minimum pr I gram loss. Another important feature: Jfetime Coding | all EASTMAN Sound Recording Tapes is a continuous repeated, permanent legend. This identifies Eastm; S Kodak Company as the manufacturer and provides convenient means of indexing these tapes. For information, see your electronic supplier or write MagnGtic Products Sales .^STMAN KODAK COMPANY _ Rochester 4, N.Y. ■ ^CASTING. December 9. 1963 t New "R-type" binder. This gives a smoother, tough- er surface, thereby reducing tape noise and distortion. In addition, it provides extreme abrasion resistance, pre- venting oxide build-up at the head. Even more im- portant, however, are the amazing magnetic properties of coatings of "R-type" binder which make possible two superlative tapes— both available now . A: leading electronic supply houses: ~. :e A303, a vastly superior low-print tape with output comparable to a fine general-purpose tape . . . also Type A304, a high- output tape with remarkably low print-through. Unique ultra-handyThread-Easy Reel with indexing scale and built-in splicing jig. 69 PROGRAMING Fairness Doctrine no cause for alarm FCC'S FORD SAYS 1949 POLICY UNALTERED BY JULY CLARIFICATION FCC Commissioner Frederick W. Ford said last week that broadcasters who are alarmed about the commis- sion's fairness doctrine, as a result of the July 26 notice clarifying it, should relax. The notice affirms — it doesn't modify — the doctrine under which broadcasters have lived for 14 years, he said. But at the same time, he expressed criticism of portions of the July 26 no- tice, which, he indicated, are not the most reliable guide to the commission's views on fairness. Commissioner Ford, speaking before the Arizona Broadcasters Association in Phoenix on Friday (Dec. 6), said the commission does not regard the July 26 statement as a "regulation" or as a change in the basic fairness doc- trine contained in the FCC's 1949 re- port on editorializing. "The greatest significance this no- tice has," he said, is in its statement that "The commission adheres to the views expressed" in the 1949 report — " 'namely, that the licensee has an affirmative obligation to afford a rea- sonable opportunity for the presenta- tion of contrasting viewpoints on any controversial issue he chooses to cov- er.' " Fairness History ■ The commissioner, who reviewed the history of the fair- ness doctrine and discussed the changes in its implementation over the years, defended the document as "sound in Commissioner Ford concept and thus fair in development and execution." He said no license has been revoked or denied renewal because of questions under the fairness doctrine. He added that the predictions that "national trag- edies" would occur unless the doctrine were abrogated "stem from a furious chain of reasoning based on a series of false premises drawn from a misunder- standing of the meaning of our advis- ory notice." But he also indicated the notice could have been drafted with greater care. The notice sought to express the commission's view of how the fairness doctrine should be applied to three situations. Two dealt with specific cases on which the commission had ruled. One involved personal attacks on per- sons or groups; the other, partisan stands on political issues or candidates by someone other than a candidate. The commissioner found no fault with these. But the third related to the presentation of views on issues of "cur- rent importance, such as racial segre- gation," which was not based on an actual case. The notice said Negro leaders must be given an opportunity to express their views if a station car- ries programs on the segregation issue. Media raked over the coals for Oswald play Lee Harvey Oswald, accused as- sassin of President John F. Kennedy, could not have received a fair trial anywhere in the U. S. and a convic- tion likely would have been over- turned because of prejudicial pub- licity, the American Civil Liberties Union charged last week. Oswald "was tried and convicted many times over in the newspapers, on the radio and over television by the public statements of the Dallas law enforcement officials," ACLU said in a 3,500 word statement. And, because of the Oswald pub- licity and his murder before a live, nationwide TV auidence by Jack Ruby, the San Francisco Bar Asso- ciation has called for a police-news media-legal committee to establish guidelines to cover a similar emer- gency in San Francisco. Despite an "exemplary perform- ance" by news media in covering the two assassinations in Dallas, "we are nevertheless deeply concerned about what we saw and heard in Dallas," the SFBA said in an open letter to news media and law enforcement agencies of the city. An official of the American Bar Association also expressed "great concern" over the Oswald-Ruby pub- licity but said he did not know if the ABA would take any action. The ACLU applauded the ap- pointment of a federal commission to investigate the assassination of President Kennedy and the events that followed it. But the ACLU as- serted there seemed to be "gross de- partures from constitutional stand- ards" in the handling of Oswald. ACLU added. "Lee Harvey Oswald, had he lived, would have been de- prived of all opportunity to receive a fair trial by the conduct of the police and prosecuting officials in Dallas, under pressure from the pub- lic and the news media." Thorough Investigation ■ Refer- ring to the commission named by President Johnson to investigate the assassination, ACLU pointed out the "public interest would be served" if the commission were to make "a thorough examination of the treat- ment accorded Oswald, including his right to counsel, the nature of the interrogation, his physical security while under arrest and the effect of pretrial publicity on Oswald's right to a fair trial. . . . "Under the best of circumstances, the enormity of the crime, which so enflamed the community, would have made it very difficult to find an un- biased jury. But the vast publicity in which the law enforcement officers participated made it simply impossi- ble for Oswald to have received a fair trial on any of the charges against him." Media's Cross ■ TV, radio and the press must bear a portion of the re- sponsibility for the Oswald treatment "which falls primarily on the Dallas law enforcement officials," the San 70 BROADCASTING, December 9, 1963 Error of Commission ■ "Regardless of the appropriateness or inappropriate- ness" of the example, Commissioner Ford, said, it should not have been in- cluded in the notice. He said that al- though the example was adapted from the 1949 report, "it was not based on a factual situation and therefore repre- sents a departure from the case-by- case approach." He said this approach is "essential to the proper development of the doctrine." He expressed the same criticism of a passage in the notice expressing the commission's view that it is concerned with substance not form — that regard- less of the label attached to a program, dealing with a controversial subject, a licensee is obligated to present all sides of the issue. The commissioner said "certain is- sues" are now before the commission in which this question is involved. He said it would have been more appropri- ate "to await their resolution before generalizing in this way." "The industry," he said, "could then have been more fully informed on a set of specific facts in order to judge the application of this concept." He expressed the hope that broadcasters would read the entire 1949 report set- ting forth the policy and the specific facts on which the rulings are based "rather than rely on the notice for a statement of any part of the fairness doctrine." Commissioner Ford said that all members of the commission have sought to encourage broadcasters to editorialize and that in recent years there has been an increase in the num- ber of broadcasters who editorialize and present controversial issues. "It would indeed be ironical," he added, "if it [the July 26 notice] were to cause broadcasters to retrench in this very important element of their public service." Congressional Approval ■ The com- missioner took note of the recent con- gressional criticism of the commission's interpretation of the fairness doctrine. But, he said, Congress "has approved the basic principles of the fairness doc- trine. This is evidenced, he said, by the language of a 1959 amendment to the political-broadcasting section of the Communications Act which embodies the principle of the doctrine. He said "any important differences" between Congress and the commission will be composed either by the agency in the case-by-case application of the doctrine or by legislation. He referred specifically to bills introduced by Rep- resentatives John E. Moss (D-Calif.) and J. Arthur Younger (R-Calif.) The Moss bill (HR 7072) would re- quire broadcasters who permit an at- tack on a political candidate or an en- dorsement of one to give time for reply to the candidate opposed or to the op- ponent of the one endorsed. The Younger bill (HR 9158) would pro- hibit the commission from requiring broadcasters who carry sponsored pro- grams dealing with controversial issues to carry, at no charge, a statement of contrasting views. In a panel discussion on Friday, Representative George F. Senner Jr. (D-Ariz. ) praised broadcasting's cover- age of the assassination of President Kennedy and its aftermath. He said the coverage might have represented the industry's "coming of age." Support From Senner ■ The congress- man also said that he supported broad- casting's efforts to police itself and that he opposed the extension of federal regulation. He appeared on a panel with Com- missioner Ford and Hollis M. Seavey, member of the government affairs staff of the National Association of Broad- casters. Harry Bannister, NBC vice president for station relations, addressed the as- sociation Friday night. The association's 1963 officers are C. Van Haaften, ktuc Tucson, presi- dent; Homer Lane, kool Phoenix, vice president; Ray Smucker, ktar Phoenix, secretary-treasurer. Board of directors members are Sheldon Engel, kalf Mesa; Edwin Richter Jr., kgun-tv Tucson: Wallace Stone, kaaa Kingman, and Williard Shoecraft, kiko Globe, kato Safford; and king Winslow. Networks praised by a grateful public The unprecedented network coverage of the events concerning President John F. Kennedy's assassination has resulted in a spontaneous influx of public praise. Network officials had to go back to the death of President Franklin D. Roosevelt for any comparison to the size of public response. ABC, CBS and NBC each reported receipt of as many as 5,000 letters, telegrams and phone calls, with the mail last week still pour- ing in. A few people even sent token amounts of money to defray broadcast- ers' expenses — money that was prompt- ly returned. Ranging in length from several pages to one line (ABC reported the shortest note, which read: "Thank you for your fine coverage of our tragedy."), the letters probably represented the public's most expressive appreciation for serv- ices the networks have performed. A CBS official said thai the "people really sat down and thought about how they wanted to say this," and that the letters were "much deeper" than the ordinary letters of praise that the network might receive for a program. Along with the superlatives like "magnificent service to the public" and "inspired coverage," came the observa- tion that television's "tact and consider- ation was of inestimable value in re- assuring us and comforting us in our hour of need." Another man wrote that he and his family had a "sense of shar- ing" the events as Americans, and that television's immediacy "drew us all closer together." Perhaps it was best ex- pressed by one Californian. who wrote, "thanks are in order at a time like this . . . the most soul searching and soul searing time of our lives." NBC reported that it had received nearly 3,000 requests for excerpts from the coverage, such as the rebroadcast of the British That Was the Week that Was tribute to President Kennedy. Some money for the families of the accused assassin, Lee Oswald, and slain Dallas policeman J. D. Tippett was re- ceived, as well as a few nominal checks from people who said they wanted to contribute to the cost of TV coverage. The networks also reported that oc- casional protests were received but they were buried in the avalanche of favor- orable mail that has come in. Most of the complaints were directed to specific things and written during the weekend of the tragedy. For example, NBC re- ports receiving one complaint from a viewer who wanted to see France's President Charles de Gaulle, who prob- ably was shown arriving in Washington only hours after the letter was written. Such protests were duly noted by the networks. Francisco bar said. This responsibil- ity must be exercised by the media themselves through self-restraint, and both news media and law enforce- ment officials must seek to protect the rights of accused persons. Im- proper disclosures "may in times of stress lead to acts of violence" or may jeopardize a defendant's rights to a full and fair trial, SFBA said. To help San Francisco lead the way in "the solution of these difficult matters," the SFBA asked news me- dia and police officials to "formulate a system of self-regulation related particularly to the dissemination of information regarding persons being held for trial." Douglas Anello, general counsel for the National Association of Broadcasters, said the plan has a "germ of good thought." He said he agreed with the idea in principle and that it is time for the industry to take a new look at the potential differ- ences between newspaper and tele- vision reporting to determine if the impact of the latter calls for different treatment. BROADCASTING, December 9, 1963 71 Better programs for have-not stations? NETWORKS CALLED TO DISCUSS HELP FOR UHF AND OVERSHADOWED AREAS Top network officials and members of the FCC and its staff will meet next week in a commission-sponsored effort to find means of providing television network programing to stations that do not ordinarily get it. The commission has been concerned for some time about the availability of such programing for the UHF stations that the all-channel law is expected to help bring into existence. And the meeting with the network officials was originally proposed by the commission to discuss this problem (Broadcasting, June 3). This remains the commission's major concern. However, the lengthy meet- ing agenda submitted to the networks indicates the commission is also inter- ested in the programing problems of VHF stations in "overshadowed" mar- kets, that is, those in areas adjoining markets with network-affiliated outlets. The network officials expected to at- tend the meeting, scheduled for Dec. 1 6, include Thomas W. Moore, ABC- TV president; and David C. Adams, NBC senior executive vice president. CBS is to be represented by Frank Shakespeare, vice president and assist- ant to the president of the television net- work; William B. Lodge, vice president in charge of TV affiliate relations and engineering; Carl Ward, vice president and director of TV affiliate relations; and attorneys Richard Forsling and Leon Brooks. Commissioners Attending ■ The com- missioners scheduled to attend are Ken- neth A. Cox and Robert E. Lee. They will be joined by James Sheridan, Broad- cast Bureau chief; Hyman H. Goldin, assistant bureau chief; Henry Geller, deputy general counsel; and Arthur Schatzow, chief of the research and ed- ucation division. A commission official said that quality programing is of critical importance to stations and that the purpose of the meeting is to find ways of making net- work programs available to stations that do not normally get it — "primarily UHF stations." He did not rule out the possibility that the commission might consider ac- tion to require networks to make pro- graming available if it considers that necessary. He described the meeting as "a ve- hicle for expressing the commission's concern and for learning the facts about the network policies." Then, he added, "there is a question of whether the net- works could or would do anything, or whether the commission should deter- mine whether it might do anything, by rule or whatever." One problem that has particularly troubled commissioners is that of sus- taining network public affairs programs that are rejected by affiliates. Some commissioners would like to see ma- chinery developed for assuring indepen- dent stations in the affected markets of an opportunity to carry those programs. They feel this would be in the public in- terest, as well as the interest of the non- affiliated stations. The agenda for the meeting contains three main topics — the network's affili- ations policies, network program oppor- tunities for UHF stations and the oppor- tunities for placing additional network programs on stations in overshadowed markets. Other Items ■ Agenda items also in- clude special plans devised by CBS and NBC in the late 1950s to make their programing available to affiliates that were not usually purchased by an adver- tiser and a question as to whether such plans might be adopted for UHF sta- tions. Other topics include: ■ Actions taken by networks to offer programs not cleared by affiliates to other stations in the same or nearby communities. ■ Conditions under which a network will permit per-program arrangements. ■ Opportunities for UHF stations competing with VHF outlets to carry 30 hours hath Christmas An experiment in marathon programing was announced last week by the Triangle Stations. The taped show, The 30 Hours of Christmas, is to be aired begin- ning Dec. 24 at 6 p.m. through midnight Dec. 25 on five Triangle AM outlets. Six segments with themes ranging from religious music to children's Christmas stories make up the show. Com- mercial and news time has been allotted throughout the tape. The program will be made available for syndication in 1964, accord- ing to Thomas B. Jones, program coordinator for the station group. Triangle also announced last week that its syndicated daily news program, Window on Washington, has been made available to Radio Free Europe. RFE will begin broadcast of the series today (Dec. 9). network programing. ■ Opportunities for UHF stations to carry programs not cleared by regular affiliates. •■' Possibilities of second-run UHF presentations. ■ Network sharing of time in two- VHF-station markets to offset current shortages of outlets in such markets and to create additional opportunities for UHF stations. Broadcasters seek exemption from bill A former FCC chairman and an NBC lawyer urged a Senate committee last week to exempt broadcasting from an antiobscenity provision of an omni- bus crime bill because licensees already are adequately covered by the Com- munications Act. John C. Doerfer, general counsel of the Maryland-D. C.-Delaware Broad- casters Association and former head of the FCC, and Howard Monderer, Washington attorney for NBC, also urged that the bill's provision on ob- scenity raised a spectre of censorship. They testified Wednesday (Dec. 4) before the Senate District of Columbia Committee, which is considering new curbs on crime in Washington. The bill (HR 7525), passed by the House this summer, includes references to broadcasting as well as print media and motion pictures, and is opposed by the National Association of Broadcasters and five Washington stations (Broad- casting, Dec. 2, Aug. 19). Mr. Doerfer said the bill "would give a judge the power to censor" by giving him authority to issue temporary re- straining orders "upon the petition of the U. S. attorney and the corporation counsel for the D. C, of any wire tape, film or recording which to him may appear, at first blush, to be obscene, lewd or indecent." The D. C. commissioners urged the committee to adopt amendments to the section, which would place sole respon- sibility for petitioning on the U. S. attorney and would restrict forfeitures of property only to "the obscene and indecent material itself." Mr. Doerfer also stressed the impor- tance of a jury, not a judge alone, de- termining whether matter is obscene. Mr. Monderer pointed out that House supporters of the bill fail to mention "any need for such a law inso- far as broadcasting is concerned." Broadcasters "make special efforts" 72 (PROGRAMING) BROADCASTING, December 9, 1963 An Appreciation We have never been more proud of our association with the television medium. Nor, thinking back upon the tragic days of late November, have we ever been more aware of the technical perfection of the electronic equip- ment, or the professional ability of all the men who plan and participate in the coverage of important events. Faced with responsibility to report on one of the least expected, most important stories of our time, television newsmen responded by achieving new journalistic heights of visual reporting, simple, unpretentious cov- erage that was thorough, meaningful and almost invari- ably in impeccable taste. Eventually some will be singled out for specific feats of reporting. That time has not yet come, for the shock of losing our young President is still too much with us for anyone to be congratulated for telling how he was murdered and was buried. Television is an industry, a profit-making enterprise devoted chiefly to entertainment and advertising. For three-and-one-half days, and at a cost no one apparently bothered to count up until those days were over, tele- vision became a pure information medium. Cooperation between competitors was the unques- tioned order of the day. Pool arrangements were made quickly and smoothly. Networks fed programming to educational and independent stations in cities where there were competing network-owned or network-affili- ated stations. Station and network heads made their decisions un- hesitatingly. The medium did much more than it was obliged to do— by any standards except those of unselfish public service, of dedicated citizenship. This is one time when we will presume to speak for our readers and for all viewers. On their behalf, as well as our own, we express sincere appreciation to television for a task well done. The Editors This editorial appears in the December 7 issue of TV Guide magazine. BROADCASTING, December 9, 1963 n ABC-TV LOOKS TO 1964-65 Affiliates get review of strengths this year, run-down on future programs at regional meets to avoid use of obscene materials, he said, and noted that "NBC, along with many other broadcasters, subscribes to the radio and TV codes of the NAB." The network alone spends "about a half-million dollars a year in establish- ing and enforcing its broadcast stand- ards," Mr. Monderer said. If local communities were to make their own laws regulating broadcasting, and thereby upset the intent of Con- gress in the Communications Act, di- verse applicable laws would have to be applied to programs, "making unwork- able any national system of broadcast- ing," he said. Mrs. Evelyn Freyman, executive sec- retary for the Washington-Baltimore area of the American Federation of Television and Radio Artists, said "fear of the police censor would completely inhibit the artist and our culture and artistic achievements would suffer ac- cordingly." Senator Thomas J. Mclntyre (D- N. H.), a committee member, said he favored the broadcasters' position "as long as there are adequate safeguards, and the record of the industry being what it is." The committee plans another session with other broadcasting witnesses, pos- sibly this week. New ratings system to debut in fall A new TV ratings system said to be able to cover viewing in 50,000 homes across the country in each half hour has been developed by Electro-Communica- tions, Los Angeles, according to Jeff M. Schottenstein, president. Called Electro-Rate, the new system will be operational to report on viewing for the 1964-65 season. The service will be available to advertisers, agencies, net- works and individual stations. Heart of the Electro-Rate system is an electronic device that dials a tele- phone number, asks a prerecorded ques- tion, records the answer, then discon- nects itself and repeats the cycle. The phone numbers are preprogramed on punched tape. If a number is busy or does not answer after a prescribed num- ber of rings, the unit automatically goes on to the next number, returning later to the call not completed the first time. "We will have over half a million telephone numbers on tape by the time we are ready to roll," Joe G. Fischer, director of sales and promotion, said. "We have recently completed an exten- sive market research program to make certain that our final tabulations are accurate cross-sections of the country with regard to age groups, income brackets, etc." Mr. Fischer added that families not wishing to be called would be removed from the list immediately. ABC-TV last week underscored its program strengths of the current season and talked a little ahead about its programing possibilities for the next (1964-65) season to primary affiliates. The network held a meeting in New York on Dec. 2, the first in a series of regional sessions to be attended by ex- ecutives of ABC-TV and its affiliated stations. Most of the plans discussed for the next season have been revealed over the past several months (Broadcasting, Aug. 26 et seq. ) among the shows discussed: Alexander the Great, one-hour series with pilot in color — though not neces- sarily for telecast in color — to be pro- duced by Selmur Productions, an ABC production subsidiary. Voyage to the Bottom of the Sea, of which the pilot would be filmed in color, would be produced by 20th Cen- tury-Fox and star Richard Basehart. Another Maverick? ■ Destry is an hour western that is said to have Maver- ick ingredients. Revue Productions, the TV film producer making the series, reportedly has filmed a number of epi- sodes. At least in its titling, the series is based on the "Destry Rides Again" motion picture and stars John Gavin and is directed by Howard Browne. Great Bible Adventures is an MGM- TV production for ABC-TV and which also may be in color. This one-hour series will have four initial episodes telling the story of Joseph (probably played by Hugh O'Brian, at least in the pilot) and his brothers. Peyton Place is a half-hour series being prepared by 20th Century-Fox and initially was to be filmed as a twice- weekly prime-time vehicle. Dorothy Malone, it was revealed, is expected to be in a starring role. Mickey is a new series being pro- jected by Selmur. In its comedy-type half-hour format, Mickey Rooney would have the featured role and cur- rent plans are to have his son, Timmy, also appear in the film. A newly offered program series. Tycoon, of one-hour duration, is being produced by Sheldon Leonard for Danny Thomas Enterprises. Walter Brennan would star in this series as the chairman of the board of a huge corpo- ration. Crosby MC ■ It also was revealed after the New York regional session that on Jan. 4, the date on which the new program, Saturday Night at the Hollywood Palace, replaces Jerry Lewis (Broadcasting, Nov. 25), Bing Crosby will act as the first master of ceremonies on the variety show that will start at 9:30 p.m. It is expected ABC-TV will rotate a group of name performers from week to week as hosts of the program. Other regional affiliate meetings were held on Dec. 4 in San Francisco and on Dec. 6 in Chicago. In New York, ABC executives prominent in the dis- cussions included Thomas W. Moore, president, Julius Barnathan, vice presi- dent-general manager, and Edgar J. Sherick, vice president in charge of pro- graming, all ABC-TV; Elmer Lower, president, ABC News, special events and public affairs; Chester R. Simmons, vice president-general manager, ABC's Sports Programs Inc.; Armand Grant, vice president, TV daytime programing, and Robert Coe, vice president, TV sta- tion relations, both ABC-TV. The day before the meeting, affiliate executives were guests of ABC-TV for breakfast and the American Football League game between the New York Jets and the Kansas City Chiefs at the New York Polo Grounds. Plaques went to Bernard Berk, wakr-tv Akron; Don Perris, wews(tv) Cleveland; Howard Maschmeier, wnhc-tv New Haven, Conn., and Sam Elman, watr- tv Waterbury, Conn., to mark the sta- tions' primary affiliation with ABC for 10 years. Mr. Coe said the meeting was one of the most productive regional sessions ever held and that affiliates indicated enthusiasm over this season's strength- ened schedule. Big Ten wants to pick best games for TV Prospects of TV exposure for the hottest "Big Ten" college football games during the season rather than the pres- ent rigid preselected schedule — a pos- sibility that would delight sponsors as well as network and viewers — were discussed in Chicago Thursday during the Big Ten's annual winter meeting. Big Ten Commissioner Bill Reed announced that he plans to contact the Television Committee of the Na- tional Collegiate Athletic Association to urge "that it permit our conference to determine which of our games be tele- vised." If this flexibility were already a fact, he said, it would have allowed telecast- ing this year of the Michigan State- Illinois game and last year's Wisconsin- Minnesota title match. Because of fixed schedules, the viewers saw contests between lower ranking teams instead. CBS-TV's two-year $10.2 million con- 74 (PROGRAMING) BROADCASTING, December 9, 1983 Dear Uncle Sam: May we ask about an item on page 167? Under "Rural Electrification Ad- ministration" an item calls for $425,000,000 in loans to rural electric cooperatives. And by referring to previous edi- tions of your budget book, we note that this amount has been steadily and sharply increasing over the past several years. As an example, in 1952 the appropriation amounted to $175,000,000. Yet electricity now flows in plenti- ful supply throughout rural America. To accomplish this, investor-owned power companies worked together with co-ops financed by the Rural Electrification Administration (REA), a lending bureau of the Federal Government. Except for the necessary mainte- nance and "heavying up" of existing REA-financed systems to provide for increasing use of electricity, the mission of getting electricity to rural America is accomplished. What then explains this massive and continually increasing expendi- ture for the REA? We realize this is not a simple, black-and-white matter. But we do believe this item ought to be care- fully evaluated. REA loan money is put out at 2% interest, and electric co-ops pay no Federal income tax. Are loans being offered under these conditions to encourage the building of power plants and transmission lines where they are not needed? Are REA appropriations being used, contrary to the intent of Con- gress, to help develop a Federal power system? Are REA-financed co-ops being urged to expand into urban and in- Investor-Owned Electric Light and Power Companies dustrial service not contemplated by their original authorization? Is REA money being passed on unnecessarily to industrial plants to finance power-using equipment? We have two reasons for urging a close examination of these matters. First, we have worked with the co- ops harmoniously and in the public interest for many years. And in the interests of continuing that excellent relationship, we believe a clear understanding of what the REA in Washington is trying to do will help both the co-ops and ourselves. Second, Uncle Sam, you're asking us citizens for more than a hundred billion dollars this year, and even that won't pay the bills. So shouldn't every nonessential expense be elimi- nated? To paraphrase a saying, if we look after the millions, the bil- lions will take care of themselves. more than 300 companies across the nation Sponsors' names on request through Ihis magazine BROADCASTING, December 9, 1963 75 tract expires this year. The NCAA TV committee is to meet in New York Dec. 17 to consider network bids for a new two-year pact. Commissioner Reed said the idea would not cause any major change in the NCAA television policy. "It's just that once it is determined a Big Ten game is to be televised, we would like to be able to decide which one." According to his proposal the network would continue to determine on which weekend a Big Ten game should be carried, "just as it does now," Com- A jury in Florence. S. C. last week found one-time radio disc jockey Charlie Walker guilty of using obscene and indecent language on the air. He was found guilty of one of the five counts on which he was indicted. This referred to a broadcast he made over wdkd Kingstree. S. C, on April 25, 1960. He was found not guilty of the other four counts. The FCC in 1962 refused to renew the license of wdkd because of Walker's broadcasts. The wdkd-FCC case is now in the courts. Walker said he would appeal the obscenity conviction. The trial, which ran Dec. 4 and 5, took place before U. S. District Judge J. Robert Martin. The all-male jury was out for 2 hours and 40 minutes. The chief witness against Walker was James O. Roper, now general manager of wymb Manning, S. C, but previously employed by wjot Lake City, S. C. It was while Mr. Roper was at wjot that he taped some of Walk- er's broadcasts. The jury heard four hours of tape recordings during the trial. Walker did not take the stand. U. S. Attorney Terrell Glenn in his final argument for the prosecution charged that the jury must find Walker guilty of obscenity because of "that sort of stuff" going over the air. George Keels, defending attorney, told the jury in his summation that one "must put his mind in the gutter to get an obscene meaning from this jabber- ing." He also said that anyone would have to go to a "sour swill barrel" to construe the Walker chatter to mean sex. Judge Martin warned in his charge to the jury that it had to consider the broadcasts as a whole as an appeal to the prurient interests of the average per- son in the community to find them ob- scene. "Obscenity," he emphasized, "is not a matter of individual taste," but of the contemporary standards of the community. The penalty for uttering obscene, in- missioner Reed said, "but on the Sunday prior to that weekend, let us decide which game it will be. That way the really important game will be tele- vised. Everyone would benefit from this." The Big Ten official noted that in previous years the NCAA TV com- mittee has resisted policy modifications. But, he added, "such a turmoil devel- oped this year because the Michigan State-Illinois game wasn't televised that maybe it will bring a change." He said he is hopeful. decent or profane language over the air from a broadcast station is punishable by a fine of not more than $10,000 or two years in jail, or both, according to Section 1464 of the U. S. Criminal Code. Court Ruling Awaited ■ The Walker broadcasts were the basis for the FCC's decision in 1962 not to renew the license of wdkd. It also ruled that E. L. Robinson Jr., owner of the sta- tion, had made misrepresentations to the commission when queried on the matter. Mr. Robinson appealed the commis- sion decision to the U. S. Court of Ap- peals in Washington, charging that the failure to renew his license was in con- flict with the First Amendment. The commission had found that Walker broadcast programs that were "coarse, vulgar and suggestive of indecent dou- ble meanings." Argument on the ap- peal took place Nov. 19 (Broadcast- ing, Nov. 25). Film sales . . . The Truth About Communism (Doc- umentary Films Inc.): Ronald Reagan as host, sold to Public Service Co. of Ari- zona and Valley National Bank of Ari- zona for two statewide runs in prime time. Nov. 10. 17: Life and Casualty Insurance Co. for use on wlac-tv Nashville Nov. 28; wrbl-tv Columbus, Ga., Nov. 30: Minneapolis Federal Sav- ings and Loan, for two broadcasts on wtcn-tv Minneapolis-St. Paul, the first on Dec. 8. Now in 25 markets. Biography (Official Films): Sold to kid-tv Idaho Falls, Idaho; wcca-tv Co- lumbia, S. C; wate-tv Knoxville, Tenn.; wsaz-tv Huntington-Charleston, W. Va.; kviq-tv Eureka, Calif.; kron- tv San Francisco: kcmt(tv) Alexan- dria, Minn.; kota-tv Rapid City, S. D.; ktbc-tv Austin, Tex.; kob-tv Albu- querque, N. M.: kxab-tv Aberdeen. S. D.; wpsd-tv Paducah, Ky.; kgnc-tv Amarillo, Tex.; kfbc-tv Cheyenne, Wyo.: kono-tv San Antonio, Tex.; komu-tv Columbia, Mo.: wood-tv Grand Rapids, Mich.; wow-tv Omaha: kbmt(tv) Beaumont. Tex.; kima-tv Yakima, Wash.; wrbl-tv Columbus, Ga., and wkow-tv Madison, Wis. Films of the 50's, Volume 1 (Seven Arts Associated): Sold to cfcn-tv Cal- gary, Alberta and chsa-tv Lloydminster and chov-tv Pembroke, Ont. Films of the 50' s, Volume 2 (Seven Arts Associated): Sold to cfcn-tv Cal- gary, Alberta: chsa-tv Lloydminster and chov-tv Pembroke, Ont., and cfpl- tv London. Ont. Films of the 50' s, Volume 3 (Seven Arts Associated) : Sold to cfcn-tv Cal- gary, Alberta; chsa-tv Lloydminster and chov-tv Pembroke. Ont., and cfpl- London, Ont., and cfcf-tv Montreal. Will Success Spoil Rock Hunter? Volume 7 (Seven Arts Associated) : Sold to kgmb-tv Honolulu. Rifleman (Four Star Distribution Corp.): Purchased by Kroger Co. for presentation on wdbj-tv Roanoke. Va.. and The Detectives, purchased by Mon- arch Wines for broadcast over waii-tv Atlanta. Paar peeved again; threatens to quit NBC-TV last week said it will sched- ule the satirical news revue program That Was the Week That Was starting Jan. 10. an announcement that appar- ently prompted comedian Jack Paar to say that he does not plan to appear on NBC-TV during the 1964-65 season. That Was the Week That Was, which originated in England and received great approval during a recent NBC preview, is being fitted into the Friday, 9:30-10 p.m. EST time period held by Harry's Girls, which the Colgate-Palmolive Co. will discontinue after Jan. 3. Published reports had indicated that the time peri- od might be added onto an extended Jack Paar show which now runs 10-11 p.m., especially since Colgate declined to sponsor the new show. The network's decision to program a new show ending any further specula- tion of expanding Mr. Paar's program apparently was a major reason for his telegram to NBC, which said in part: "On two different occasions, I had been promised a realignment to a favorable time period. The network has chosen otherwise on both occasions." He also said: "If a full release cannot be ob- tained, then I will not appear on any television until my contract ends with NBC in 1965." Mort Werner. NBC-TV vice presi- dent in charge of programing, was to discuss the situation with Mr. Paar. Mr. Werner said he was confident that "we can straighten things out to both his and the network's satisfaction." JURY FINDS CHARLIE WALKER GUILTY Former WDKD DJ will appeal conviction on obscenity charge 76 (PROGRAMING) BROADCASTING, December 9, 1963 SIEST CONTEST IN HISTORY- Here Are All I he Answers 5 FREE TRIPS TO EUROPE FOR 2 ! 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Efforts to reach new contracts for broadcast use of ASCAP music moved a step ahead last week in the case of radio stations but encountered a tem- porary delay in the case of television stations. In the radio negotiations, for agree- ments to succeed those that expire Dec. 31, there was a meeting, an ex- change of views and an agreement to hold another meeting on a date to be determined. The meeting was — and the further meeting will be — between the negotiat- ing committees of the All-Industry Radio Music License Committee, head- ed by Robert T. Mason of wmrn Mari- on, Ohio, and of the American Society of Composers, Authors and Publishers (ASCAP), headed by President Stanley Adams. Although no details of last week's discussions were given out, it was re- ported that they definitely had not reached an impasse that could, as in the TV case, turn the negotiations into a ratemaking proceeding in court. The ASCAP TV case has been in the courts for two years — since Decem- ber 1961. In last week's development the U.S. Supreme Court asked for briefs on a procedural question raised by ASCAP. On Time ■ The question was described as whether the All-Industry Television Stations Music License Negotiating Committee had acted within prescribed time limits in filing an earlier notice of appeal to the U. S. Second Circuit Court of Appeals and, if not, whether this would bar the circuit court from pass- ing on the merits of that appeal now — as the Supreme Court has ruled that it should? The notice in question was filed at a time when the committee was also appealing to the Supreme Court. The Supreme Court ultimately ruled that it lacked jurisdiction at that time and the committee went back to the circuit court, which ruled that it, too. lacked jurisdiction. The committee then appealed this ruling back to the Supreme Court, which held that the circuit court should have passed upon the case and that, subject to the usual provisions for mo- tions for reconsideration, it would re- mand the case to the circuit court for consideration on the merits. At this point ASCAP asked the Su- preme Court to modify its demand to permit the circuit court to consider, first, whether the committee had filed its notice of appeal on time. It was on questions surrounding this point that the Supreme Court asked the committee to file briefs. The Initial Decision ■ The decision that was the subject of all these appeals was a ruling by the U.S. Southern Dis- trict Court in New York that ASCAP could not be required to grant the limited form of license sought by the TV stations committee. What the committee is seeking is a license that would not require stations to pay ASCAP directly for the use of ASCAP music played in future syn- dicated programs and feature films. ASCAP's alternative, under this form of contract, would be to license music for these films "at the source," via con- tracts with the program producers at the time of production. The all-industry committee represent- ing TV stations is headed by Charles Tower of Corinthian Broadcasting, who succeeded Hamilton Shea of wsva-tv Harrisonburg, Va., in the chairmanship a few weeks ago. The New York law firm of Donovan, Leisure, Newton & Irvine is counsel to the TV group. The radio committee is counseled by Emanuel Dannett, William W. Golub and Bernard Buchholz of the New York law firm of McGoldrick, Dannett, Horo- witz & Golub. Program notes . . . Directors move ■ Directors Guild of America may soon be moving from its present building at the corner of Sun- set Boulevard and Hayworth Street to a new $12 million. 18-story building across the street. Arthur Froelich, ar- chitect of the present nine-year-old DGA building, is working on prelimin- ary plans for the new structure, which is to house a theater, restaurant and cutting and screening rooms in addition to office space for guild executives. Great paintings ■ NBC-TV will show several great American art collections in color in a special telecast, "The Art of Collecting," Sunday, Jan. 19 (10-11 p.m.). The NBC news program will be narrated by art critic Aline Saarinen and written and produced by Robert Northshield. Broadway musical ■ "Foxy," a new David Merrick musical production scheduled to open on Broadway Feb. 13. will be recorded later in February by RCA Victor Records for release as an original cast album. The new show has lyrics by Johnny Mercer, music by Robert E. Dolan and will star Bert Lahr. KEX, KVI buy mysteries Charles Michelson Inc. reported last week it has completed a sale on its "Mystery Package" of five half-hour radio series to the Golden West Broad- casters for use on kex Portland, Ore., and kvi Seattle. Charles Michelson, president, said The Shadow is now in more than 30 markets, while the remaining series have been sold in from 20 to 25 mar- kets. Others include The Green Hornet, Sherlock Holmes, Famous Jury Trials- and Dangerous Assignment. Sales are- on a 52 week basis and have been made in 20 of the top 25 markets, according; to Mr. Michelson. Now in new offices and studios . . . SWEDISH BROADCASTING CORPORATION Sveriges Radio 1290 AVENUE OF THE AMERICAS New York 19, N. Y. 41st floor CI 7-6565 — • — CLAES DAHLGREN ARNE THOREN Administrative Director Chief Correspondent 78 (PROGRAMING) BROADCASTING, December 9, 1963; FINANCIAL REPORTS BROADCASTERS HAVE A PUZZLEMENT FCC applying pressure on cross-ownership of properties A financial donneybrook between the investing public and the FCC may be in the making in the light of the commission's actions in the last two weeks involving cross-ownership by in- vestment firms and mutual funds in broadcasting properties. For the second time in as many weeks the commission has brought up the ques- tion of investment money in broadcast groups and conflict with its multiple ownership rules. The first was last month when the commission, in approving the purchase of wcbm-am-fm Baltimore by Metro- media Inc., conditioned the acquisition on the clearing up of interests held by two investment funds in Metromedia and in other broadcast entities (Broad- casting, Dec. 2). The second, announced last Thursday (Dec. 5), came when the FCC approved the sale of kome Tulsa to Producers Inc., a subsidiary of Polaris Corp. (see Changing Hands, page 62). An invest- ment firm having stock ownership in Polaris also has holdings in another broadcast property, it is understood. The question of the interownerships of investment firms and mutual funds in broadcast groups, under study by the FCC staff for the last six months (Closed Circuit, Oct. 14. July 15), has raised hackles among broadcasters who sell their securities on the open market. Among those considered affected by what seems to be a more rigid policy by the FCC, are blue-ribbon broadcasters: American Broadcasting-Paramount Theatres, CBS, NBC (part of RCA), Westinghouse, General Electric, Avco (Crosley Broadcasting), Storer, Taft, Capital Cities, Transcontinent, Womet- co, Rollins, Reeves, Goodwill Stations, Gross Telecasting and others. The Problem ■ At issue is the policing stations would have to undertake to ensure that their stockholders do not have interests in other broadcast prop- erties which would conflict with the FCC's multiple ownership rules. "What makes this even more serious," said one broadcaster who is frankly alarmed at the implications of the FCC's actions in the last two weeks, "is that we cannot tell investors what to do. We have no control over individual in- vestments." Another aspect of the commission's action in the last two weeks, a com- munications lawyer observed, is the legality of the FCC's action which, in essence, is an attempt to force an in- vestor to dispose of his holdings in a broadcast group or station to meet com- mission regulations on dual ownership. "This could be considered confiscation," he said. TV brightens MGM's $17.5 million loss Metro-Goldwyn-Mayer issued an an- nual financial statement last week show- ing a loss of nearly $17.5 million, brightened only by the company's tele- vision and music operations and an attitude of "better things to come" in the area of future film production. In spite of the large net operating loss, the MGM board continued its quarter- ly dividend policy, voting a dividend of 37V2 cents per share, payable to stockholders of record Dec. 20 on Jan. 15. In its report to stockholders for the fiscal year ended Aug. 31, 1963, MGM said its licensing of features to TV con- tinued as a major source of revenue last year although there had been a decline from the previous year, "be- cause some of the original license deals for the pre-'49 films were approaching expiration." MGM President Robert H. O'Brien cited the company's six series currently on TV networks (five on NBC-TV, one on ABC-TV) and licensing of post-'48 BROADCASTING, December 9, 1963 features to NBC-TV as causes for an anticipated MGM-TV best-year-to-date. MGM has commitments with net- works and advertisers for production of seven pilots planned for the 1964-65 season. The heavy overall losses through the fiscal year just ended were blamed on the company's feature film enterprises which encountered some losses in medi- um budget pictures and "severe losses in a few, high budget productions." Year ended Aug. 3 1 : 1963 1962 Earned (loss) per share* Income** Expenses*** Net income (loss) before U.S. and foreign income taxes Provision (credit) for U.S. and for- eign income taxes Net income (loss) $ (6.79) $ (1.01) 136.219,455 136,999.002 167,998,420 131,709 733 (31,778,965) 5.289,269 (14.300,000) (17,478.965) 2.700,000 2,589,269 *Based on 2,668.388 shares outstanding. **Gross television income includes $6,321,- 706 in 1963 compared to $8,777,252 in 1962 for the licensing of feature films and shorts to TV stations, and $14,641,000 and $12,- 397,243 respectively for series and com- mercials produced for television. ***Costs of production, distribution and administration for all TV operations ag- gregated $15,663,501 in 1963 and $13,618,608 in 1962. First dividend declared MacFadden-Bartell Corp., last week announced the first dividend in the company's history since the merger of Bartell Broadcasting with MacFadden Publications in February last year. The M-B board declared a 5% stock dividend payable to stock- holders of record Dec. 19, 1963 on Jan. 2, 1964. Gerald A. Bartell, board chair- man, said the dividend decision had been based on a "sharp rise in sales and earnings thus far in 1963" (Broadcasting, Nov. 11). Rollins 6-month report shows earnings increase Rollins Broadcasting Inc. reported a 50% increase in net earnings on an in- crease of 8% in revenues for six months ended Oct. 31. The board also declared a regular quarterly dividend of 10 cents a common share, payable Jan. 24 to stockholders of record Dec. 26. Six months ended Oct. 31: 1963 Earned per share* Revenues Operating expenses Operating profit before deprecia- tion and amorti- zation Operating profit after depreciation and amortization Other deductions Earnings before federal income taxes Net earnings 4,252,750 2,649,827 1.602,923 1,023,250 63.107 960.143 486,385 .51 $ 1962 3,948,919 2,524,974 .34 1.423,945 753.461 69.619 683,842 323.200 * Based on 958,838 shares outstanding as of Oct. 31, compared to 956,783 outstanding for same period last year. Screen Gems reports record first quarter Screen Gems reported last week that its 20 cents per share earnings for the first three months of fiscal 1964, ending last September 28, represented the high- est first quarter earnings in SG's 15-year history. All directors were re-elected at the annual stockholders meeting in New York Nov. 26. Annual stockholders meeting of Co- lumbia Pictures Corp., which owns 89% of Screen Gems Inc., will be held in New York on Dec. 18. Three months ended Sept. 28: Earnings per share* Profit before taxes Estimated federal, state and foreign income taxes Net profit 1963 ! .20 1.009,000 494,000 515,000 1962 ? .18 958,000 490,000 468,000 *Based on 2,538,400 shares outstanding. 79 INTERNATIONAL ROME ADOPTS PAPER ON MEDIA MORALS Bitteriy contested decree passed by Ecumenical Council Final approval of a document estab- lishing the moral use of the communi- cations media (radio, TV, press, movies) was reached last Wednesday (Dec. 4) in Rome on the closing day of the Ecu- menical Council Vatican II. The communications decree adopted last week, or as more formerly titled by the council, "Decree on the Media of Social Communications," has been bit- terly criticized by conservative elements of the council as "unbefitting" such an important gathering and barely received the needed two-thirds vote (1,598 to 503) required for its enactment into the laws of the Roman Catholic Church. Calling for freedom of information throughout the world and the highest standards of morality and truth to be observed by all forms of communica- tions media, the decree repeatedly stressed the urgency of the news and en- tertainment media to produce and pre- sent material with "special care ... to safeguard young people from printed matter and performances which may be harmful at their age." Also con- tained in the decree was the desire for increased number of schools and insti- tutes "where newsmen, writers for screen, radio and television . . . can ob- tain a sound training that is imbued with the Christian spirit . . ." and for the establishment of Roman Catholic radio and television stations and information offices throughout the world. Canadian measurement reports to be doubled The cooperative Bureau of Broadcast Measurement, Toronto, has announced that it will have four reports annually for over 30 markets, comprising nearly 100 radio stations and 50 television stations, instead of the previous two reports annually. In addition to these reports based on diary surveys, there will be telephone coincidental surveys in 15 major mar- kets, varying from three a year to six a year, depending on the size of the market. For these extra services the industry- owned BBM will not charge additional fees to members. The four annual diary-supplied re- ports will have audience composition figures showing tuning by men, women, teen-agers and children. They will be based on a four-week tabulation instead of one week as heretofore, to reduce the effects of possible distortions created by promotional programs during the survey week. The markets, outside the 30 selected for the four reports annual- ly, will receive two reports, and will be in the smaller and rural market areas. The four reports based on the diary survey will be tabulated by computers of International Business Machines. The telephone coincidental survey will be done for BBM by Elliott-Haynes Ltd., Toronto, which has done such surveys since 1940. The firm will dis- continue doing independent coincidental telephone survey reports. CBC-TV signs two-year pacts with affiliates Two-year affiliation agreements have been signed between the Canadian Broadcasting Corp. and independent English and French television stations to run to Sept. 30, 1965. The CBC an- nounced that there were no major dif- ferences in the negotiations and any problems which did come forward were solved on a mutually agreeable basis. The agreements provide for a mini- mum of 36V2 hours a week of reserved time and over 50 hours of network pro- grams weekly are available to affiliated stations. The CBC English TV network comprises 123 stations and rebroadcast- ing stations, including 37 privately owned affiliates and their satellites. The French TV network has 31 stations and rebroadcasting stations, including nine independent stations and their satellites. The agreements have been filed with the Board of Broadcast Governors, the Canadian regulatory body. Abroad in brief . Sweden in New York ■ The Swedish Broadcasting Corporation last week opened its new offices at 1290 Avenue of the Americas, New York. Telephone Circle 7-6565. Administrative director Claes Dahlgren and chief correspondent Arne Thoren will direct coverage of U. S. developments for the company. Canadian contest ■ Canadian Radio Sales Bureau, Toronto, has organized a sales contest among member stations □ □ 2 wm xm V New VGA transmitters in Britain The Voice of America, which has been leasing BBC facilities since 1942, announced last week that it had begun operation from the first of six new 250 kw transmitters it is installing at Wooferton, Shropshire, England. VOA. radio arm of the U. S. In- formation Agency, said when all six transmitters are in operation at the end of 1964, they will operate with five times the power of the present BBC facilities. The stronger signal is beamed to Europe and behind the Iron Curtain. Its increased power is expected to help overcome antici- pated solar activity next year, a spokesman said. The new VOA installation will, as the BBC operation does now, relay Voice transmissions from the U. S. for seven to eight hours daily. At the Wooferton site (1-r): lohn Sidebotham. manager, Marconi Co. sales division (supplier of the new transmitters); William A. Brady, Voice project engineer; George Turner (hand on switch), BBC en- gineer in charge at Wooferton, and Arthur Lord, BBC project engineer. 80 BROADCASTING, December 9. 1963 for January and February, with an all- expense trip for two at $1,500 for the station executive whose local and re- tail sales show largest percent of in- crease in those two months. As an added incentive all sales during those months will have a 25% premium on local dol- lar volume. The "Sell 'em More in '64" contest has been organized by Charles C. Hoffman, Canadian RSB general manager. Road report ■ Chuc Cobourg. Ont.. has sold a road construction company a five-minute report on road conditions. French quiz ■ Sterling Drug Ltd., To- ronto, and Molson's Brewery Ltd., Montreal, alternate as sponsors of CBC- TV's French-language quiz show La Poule aux oeufs d'Or on Monday eve- nings on the CBC French TV network. Agency for Sterling Drugs is Dancer- Fitzgerald-Sample Inc., New York. Celanese subsidiary to Y&R Young & Rubicam, New York, has been named to handle fibers trade and consumer advertising in Europe for Amcel Europe, S. A., a subsidiary of Celanese Corporation of America. Am- eers upcoming push is expected to be placed on its Arnel tri-acetate yarn. The Y&R appointment takes place Jan. 1, and plans for broadcast billing are not complete. 1 Three continents hooked together by satellite Watching the first TV linkage of three continents by Relay satellite are (1-r) N. Takagi, Tokyo Univer- sity professor; J. B. Harris. English conversation instructor and J. Mat- suda, Japanese broadcaster, in Na- tional Educational Television studios in Tokyo. The scene is of a hockey game played in Toronto's Mapleleaf Gardens. On Thanksgiving Day. ABC-TV used Relay to transmit a live signal of a sports event in France across the Atlantic Ocean to the U. S. where it was meshed with U. S.. Canadian and Mexican sports events and sent by Relay to Japan (Broad- casting, Dec. 2). The live and filmed sports pro- gram ran 13-minutes, 40-seconds. Australian stations face short film supply According to the annual report of the Australian Broadcasting Control Board for the year ended June~30, 1963, 7.409 jected. films, about 9 million feet, passed The Broadcasting Control Board says through the Commonwealth Film Cen- sorship Board for classification. Eighty- three percent were imported from the U. S. and 17% from Britain. Cuts were made in 745 films and five were re- ANOTHER FILMLINE FIRST! The REVOLUTIONARY R-36 DEVELOPS 16MM FILM AT 2160 FT. PER HR. NEGATIVE FILM AT 3000 FT. PER HR. POSITIVE FILM AT 3600 FT. PER HR. Super Speed — Super Quality. 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C. • Thiokol Chemical Co. • WHYN-TV. KNDO-TV, WFMY-TV • Moral Rearmament Dept. BD-63 MODEL R-36 REVERSAL FILM BROADCASTING, December 9, 1963 81 that available stock of films for TV use in Australia is dwindling. Australian stations have apparently gradually re- duced the backlog of American films and filmed programs which accumu- lated before TV began in Australia. In fact the stage has now been reached where some Australian stations are relying on a week-to-week supply of series episodes currently being tele- vised in the U. S. Supply difficulties of imported pro- grams are likely to increase in 1964 when new commercial TV stations start operations in each major city. The report points out that several methods are open to Australian stations to meet the expected shortage of Ameri- can material: more productions by the stations themselves, encouragement of the Australian film industry, reduction in transmission hours, more frequent repetition of programs and increased purchases from Britain and other Com- monwealth countries. Computers to Canada The Station Representatives Associa- tion of Canada and the Canadian As- sociation of Broadcasters are setting up a new mechanized central mailing sys- tem using an IBM process control. The present systems used by the two orga- nizations are proving ineffective and inefficient due to the large number of changes among agency personnel and among advertisers. The Canadian rep organization is al- so studying the possibility of using a central computer agency to process all national broadcasting sales, both radio and television. Systems in use in the United States are being studied to adapt in Canada for one complete bill- ing to agencies and advertisers for all stations in a campaign. BBC's education budget BBC will spend $5.6 million on TV and radio educational programs for school children and adults in 1964, ac- cording to John Scuplan, BBC con- troller of educational programs. Radio programs now reach more than 30,000 schools and TV programs are used in 6,000. Mr. Scuplan said that two TV networks will enable BBC to expand and improve educational TV programs. FATES & FORTUNES BROADCAST ADVERTISING H. Needham Smith, local sales manager, promoted to general sales manager of wkrc-tv Cincinnati. Carl Flickinger, wkrc- tv account executive, named local sales manager, replacing Mr. Smith. George H. Rogers Jr., national sales service man- ager, assumes added duties as Midwest regional sales manager. Lehman F. Beardsley, VP for organi- zation and management relations of Miles Laboratories, Elkhart, Ind., elect- ed to board of directors. Mr. Beardsley joined Miles in February 1948. Cecil E. Bundren and Thomas J. Farrahy elected VP's of Ketchum, Mac- Leod & Grove, Pittsburgh. Mr. Bun- dren, marketing director, joined agency in 1962 from BBDO. Mr. Farrahy. group manager, joined KM&G in 1961 from Westinghouse Electric where he was assistant to advertising director. John E. Davis and William H. Wub- benhorst elected VP's of McCann- Erickson, New York. Mr. Davis joined M-E in 1962 from Tatham-Laird where he was account executive. Mr. Wub- benhorst has been with M-E since 1955. Edward Hardison, timebuyer at N. W. Ayer & Son, Phila- delphia, appointed manager of Philadel- phia office of Metro Television Sales. James D. Parker, advertising manager Mr Hardison for confection division of Beech-Nut Life Savers, and B. Mi- chael Paschkes, previously account ex- ecutive at Richard K. Manoff advertis- ing agency, join Best Foods division of Corn Products Co., New York, as prod- uct managers. Mr. Parker will manage NuSoft fabric softener rinse; Mr. Broadcast Pioneers organize new chapter A Southern California chapter of the Broadcast Pioneers was organ- ized last Wednesday (Dec. 4) at a luncheon at the Roosevelt hotel in Hollywood, attended by 118 indi- viduals who qualify for BP member- ship (20 years in radio or 10 years in television). Loyd Sigmon, VP and general manager of kmpc Los Angeles, was luncheon chairman, with Ward Quaal, executive VP and general manager of wgn-am-tv Chicago and past national president of Broadcast Pioneers, as main speaker. Group elected a board of 13 direc- tors to organize the chapter and di- rect its operations during its initial year and, following the luncheon, the board chose Van C. Newkirk, president of Broadcast Advertising, Beverly Hills, as its chairman. Other board members elected are Glenn Dolberg, BMI, retired; Mr. Sigmon; Walter Bunker, Young & Rubicam; Art Gilmore, AFTRA, past national president; Calvin J. Smith, kfac Los Angeles; Harry Witt, Reach, McClinton & Co.; Lyle Sheldon, Los Angeles County Fair; Ken Carpenter, announcer; Robert M. Light, Southern California Broad- casters Association; William Beaton, kiev Glendale; Virginia Mansfield, kfi Los Angeles; and Georgia Fuller, kmpc Los Angeles. Paschkes will handle H-0 cereals and Presto cake flour. Lloyd N. Newman, senior associate, elected VP of Howard Chase Asso- ciates, New York-based consultants in national and international economics and public affairs. Richard Norsworthy, formerly with promotion, advertising and publicity staffs of wbal-tv Baltimore, joins Met- romedia's wttg(tv) Washington as di- rector of promotion and advertising. Mr. Norsworthy replaces Harry Moses, who has been named promotion man- ager for Metro TV Sales, New York. Sumner Pearl, general manager of wfyi Mineola, N. Y., joins wgsm Hunt- ington, N. Y., as sales manager. Ronald S. Friedwald, media director at Mogul, Williams & Saylor, appointed ratings manager for NBC, New York. Peter M. Thornton, public relations direc- tor of Westinghouse- owned kdka-tv Pitts- burgh, named adver- tising and sales pro- motion director, suc- ceeding David N. Lewis, recently ap- pointed advertising and sales promotion manager for West- inghouse Broadcasting Co. (Broadcast- ing, Dec. 2). Mr. Thornton joined kdka-tv in 1955 as public relations di- rector. He formerly was publicity and promotion manager for now defunct wens Pittsburgh. Six VP's have been elected at Gard- ner Adv., St. Louis. They are: Alex- ander M. Burrell, account executive, formerly on news staff of Akron (Ohio) Beacon Journal; Noel Digby, TV writer- producer and creative supervisor, for- merly with J. Walter Thompson and wsm-am-tv Nashville, Tenn.; Jack L. Helm Jr., assigned to Jack Daniel"s Dis- Mr. Thornton 82 BROADCASTING, December 9, 1963 Mr. Bertin Both stations Publications. tillerv and W. A. Sheaffer Pen Co. ac- counts: Ernest A. Heyler, also promoted to account supervisor on Sunray DX Oil Co.. formerly with Cunningham & Walsh: J. Sartoris, creative merchan- dising director: and Philip R. Smith, personnel director. Norm Hankoff, disc jockey at kcra- am-fm Sacramento. Calif., appointed to station's sales staff. LeRoy V. Bertin, VP of Bernard B. Schnitzer Inc., San Francisco advertising agency, appointed sales manager of WNBF-TV Binghamton, N. Y., replacing Keith Dare, who has moved to similar post at kfre-tv Fresno, Calif are owned by Triangle Frances Iger, assistant fashion pub- licity coordinator for J. P. Stevens & Co.. joins Chirurg & Cairns. New York, as account executive. Kurt B. Edelhofer appointed adver- tising manager of West Chemical Prod- ucts Inc., Long Island City. N. Y. Robert A. Martin, director of marketing administration for Jo- seph Schlitz Brewing Co.. Milwaukee, pro- moted to director of marketing, succeeding Fred R. Haviland Jr., who earlier was ele- vated to vice president in charge of marketing and corporate planning. Mr. Martin has been with Schlitz for 1 1 years, chiefly in research, advertising and marketing. Joseph F. Mahan, account executive at wfil-tv Philadelphia, joins TV sales staff of Avery-Knodel Inc., New York- based radio-TV sales representatives. Thomas J. Brown, formerly with wicc Bridgeport. Conn., joins New York office of National Time Sales as radio sales executive. Roger W. Kiley, sales manager since 1961 for whut An- derson. Ind.. joins vvndy Indianapolis in same capacity. Li- censed to Radio One Five Hundred Inc., wndy is scheduled to begin operations Jan. 1. 1964. on 1500 kc with 5 kw power. Douglas D. Kahle is president and Tom Howard, general manager. Rollin P. Collins Jr. transfers to New York office of Peters. Griffin. Wood- ward from his TV account executive position in Chicago. James D. Devlin, Mr. Martin Mr. Kiley It's a special blend of excite- ment and experience combined to form a rare 6 year old brew known as Telescript. In recent months a totally new management team has been selected to direct and operate Telescript. A number of important developments have taken place... new prod- ucts and services are being added and developed to com- plement and expand the Telescript product line. Among the new products is the Shibaden 5820 Image Orthi- con Tube. Telescript has been selected as exclusive distrib- utor for this quality 1. 0. Tube. The Shibaden tube matches and exceeds the performance and warranties of its competi- tors... yet it costs 25% less! In coming months you can look forward to a number of important announcements from Telescript. Meanwhile,, please write and ask for more detailed information about the Shibaden I. 0. Tube. \ TELESCRIPT IMC ' 6505 WILSH1RE BOULEVARD., LOS ANGELES, CALIFORNIA 90048 BROADCASTING, December 9. 1963 NATRFD elects Menard president George Menard (second from right), wbbm-tv Chicago, was elect- ed president of the National Associa- tion of Television and Radio Farm Directors Sunday, Dec. 1 . at organi- zation's 20th annual meeting in Chi- cago. Mr. Menard succeeded Bruce Davies (second from left), kfab Omaha. Other newly elected officers of NATRFD in group (1-r) are Frank Raymond, wdva Danville, Va,. historian; Mr. Davies; Orion Samuelson, wgn-am-tv Chicago, vice president; Mr. Menard; and Wilbur Levering, wibw-am-tv To- peka, Kan., secretary-treasurer. account executive with wjz-tv Balti- more, succeeds Mr. Collins in Chicago. John L. Southard Jr., VP and senior management officer at McCann-Erick- son, New York, elected senior VP and member of management board. Ronald K. Chute, previously product manager for marketing of pediatric diet supplements at Mead Johnson Labora- tories, joins grocery products division of Ralston Purina Co., St. Louis, as adver- tising manager. He will handle adver- tising plans for Purina Cat Chow, Pu- rina Cat Litter, and instant and regular hot Ralston. Louis A. Tripodi, director of corpo- rate public relations program at Ken- yon & Eckhardt, New York, assumes added duties as manager of merchan- dising information and chairman of agency's merchandising policy commit- tee. Walter Thune, formerly of Adver- tising Distributors of America, joins K&E as merchandising executive. Elizabeth Wardell joins Reach, Mc- Clinton & Co., New York, as copy su- pervisor. She previously was copy su- pervisor at Doherty, Clifford, Steers and Shenfield. New York. Thomas S. Buchanan appointed as- sistant eastern sales manager at H-R Television, New York, succeeding J. Donald Howe, who moves up to assist- ant sales manager in charge of special projects. Messrs. Howe and Buchanan joined H-R last year will continue their regular sales responsibilities. James M. Gilmore and Loretta Osiecki join copy staff of Foote, Cone & Belding. Chicago. Mr. Gilmore for- merly was with Campbell-Mithun and Miss Osiecki was with Leo Burnett Co. Jack Devlin, formerly with Post- Keyes-Gardner and Edward H. Weiss & Co.. both Chicago, joins Needham, Louis & Brorby there as copywriter. Dale J. Diamond joins research staff. Francis J. Litz, formerly production manager of Civic Education Service Inc., joins Guy L. Yolton, Washington advertising agency, as art and produc- tion manager. Andrew Lucich, member of opera- tions department of knbc(tv) Los An- geles, named coordinator of merchan- dising and special promotion. Joseph H. Therrien named senior media director on Ralston Purina Co., Foremost Dairies and Mother's Cakes & Cookies accounts at Guild, Bascom & Bonfigli, San Francisco. Diane Rob- inson, senior buyer, promoted to media supervisor on Ralston Purina account. Ann Rule, formerly buyer in San Fran- cisco office of Dancer-Fitzgerald-Sam- ple, replaces Miss Robinson as senior buyer. William R. Wilson, buyer on GBB's Foremost Dairies account, pro- moted to media supervisor on same account. Kathie De Haven, senior me- dia buyer, assumes buying responsibili- ties on Foremost account. Ray Cormier joins krhm(fm) Los Angeles as director of station's new marketing and merchandising effort. Arthur A. Dailey, general advertising manager for Santa Fe Railroad, retired Nov. 30 after 26 years service with company. Santa Fe has been pioneer railway television sponsor. Al Mackay, manager of San Fran- cisco office of McGavren-Guild Co., radio-TV representatives, joins kfrc San Francisco as account executive. THE MEDIA Ort J. Lofthus, general manager of kjoy Stockton, Calif., elected president of Joseph Gamble Stations (kjoy, kjay Sacramento and klan Lemoore, all California), succeeding Joseph E. Gam- ble, who died Nov. 29 of heart attack (see story page 86). Mr. Lofthus, 38, joined Gamble organization in 1951 as manager of sales department of kcmj Palm Springs, Calif, (kcmj was at that time a Gamble property, but was sold in 1954). He was appointed general manager of kjoy in 1953. Fred L. Vance, for- merly general manag- er of kvoa-tv Tucson, Ariz., and koat-tv Albuquerque, N. M., assumes active man- agement of khos Tuc- son, in which he holds majority interest. William S. Cook, formerly VP and general manager of wdov-am-fm Dover, Del., elected vice president and general manager of wnrk Newark, Del. Wayne Phelps, manager of kalg Alamogordo, N. M., named member of District 10 (Colorado, Idaho, Montana. New Mexico, Utah and Wyoming) of Mutual Affiliates Advisory Group, re- placing Don Thomas, who resigned. Norman Roslin named executive as- sistant to Lazar Emanuel, president of wjrz-am-fm Newark, N. J. Bertram L. Weiland, account execu- tive at wqxi Atlanta, appointed gen- eral manager of wake, that city. Donald H. McGannon, president of Westinghouse Broadcast Co. (Group W), named chairman of 1964 broad- casting drive for Radio Free Europe. Mr. McGannon held position for two previous years. Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres, named 1964 recipient of Poor Richard Gold Medal of Achievement Mr. Vance 84 (FATES & FORTUNES) BROADCASTING, December 9, 1963 award. He will receive citation at Frank- lin Day banquet Jan. 17 at Bellevue Stratford hotel in Philadelphia. John D. Scheuer Jr., administrative executive of broadcast division of Tri- angle Publications Inc.. named radio- TV chairman of 1964 March of Dimes for Greater Philadelphia area. PROGRAMING Joseph W. Durand, formerly produc- tion manager of wndt(tv) (educa- tional ch. 13) Newark-New York and executive producer at Teleprompter. appointed director of programs and pro- duction for Logos Ltd.. Washington. D. C, television production company. Jane Friedmann, since 1958 respon- sible for Epic classical artists and rep- ertoire for Columbia Records Interna- tional, New York, promoted to man- ager of classical artists and repertoire. Miss Friedmann joined Columbia in 1954 in sales department Paul Kane, producer-director at wnbc-tv New York, resigns to free- lance in production and packaging of variety, sports, documentary programs. Bernard Wiesen, who recently re- turned from Europe where he produced and directed Fear So More, named as- sociate producer on two 20th Century- Fox TV series. Three in Manhattan and Valentine's Day. to be made in associa- tion with ABC-TV. Hal Kanter is ex- ecutive producer. John Green named music director for 36th annual Oscar show of Academy of Motion Picture Arts and Sciences. Awards presentations will be carried over combined radio and TV faculties of American Broadcasting Company April 13 from Santa Monica (Calif.) Civic Auditorium. Harold A. Lipton, general counsel of National General Corp.. elected secre- tary. NGC operates chain of theaters and has plans in work for closed cir- cuit pay TV theater network to begin operations next year. Don Med ford named director of first episode of Solo, new series of hour-long TV dramas starring Robert Vaughn as undercover agent for international crime-fighting organization that MGM- TV will produce for use on NBC-TV in 1964-65. Norman Felton is executive producer. Joyce Taylor is guest star in initial episode. "The Vulcan Affair." Ed Hider, formerly with wmex Bos- ton, joins wins New York to host Here's Hider ( Monday-Saturday, 6-10 a.m.) beginning today (Dec. 9). Here's Hider replaces The Dick Clayton Show currently heard in same time slot. Redd Hall, announcer with wemp Milwaukee for past nine years, named host of Monday-Saturday 6-9 a.m. Cof- Newsmen elect Church Wells Church, CBS News. Washington, was elected chairman of Radio-Television Correspond- ents Association at organization's annual meeting in U. S. Capitol Wednesday (Dec. 4). Associa- tion chose Feb. 21, 1964. as the date for its annual dinner, which will be held at Sheraton Park hotel. Other officers: vice chair- man, Stephen J, McCormick. Mutual News: secretary. John W. (Bill) Roberts, Time-Life Broad- casting: treasurer, John Rolfs on, ABC News. Members at large of executive committee: Ray Scher- er, NBC: Joseph F. McCaffrey, McCaffrey Reports, and Murray Alvey, ABC. fee Club program. He replaces Bob Larsen, who moves to wind Chicago. Hal Browne, engineer since 1944 with wmca New York, appointed pro- duction assistant. Frank Smith, assistant music direc- tor of wbbm Chicago, promoted to music director, succeeding Caesar J. Petri 1 1 o, who died Nov. 22 (Broad- casting, Dec. 2). Dick Hamlin, formerly of xtra Ti- juana-San Diego, joins krod El Paso, Tex., as air personality". Tom Gries and Joel Freeman join Richelieu Productions. New York, as director and associate producer, respec- tively, on company's new TV series, The Reporter, which is being planned for 1963-64 season on CBS-TV. Bert I. Gordon is producing Take Me to Your Leader, new half-hour visual effects comedy series at MGM-TV for broadcast next season on ABC-TV. Will Hutch ins will be starred in series with Dee J. Thompson portraying continuing character of Miss Masterson. NEWS Newman P. Wells, assistant news di- rector at wicc Fairfield, Conn.. Regi- nald Wye I iff e, news editor at wins New York, and Robin Turkel, of New York World Telegram and Sun. join news de- partment of wcbs New York. James Roberts, newsman at kmtv (tv) Omaha, named administrative as- sistant to Representative Glenn Cun- ningham (R-Neb.). replacing Wayne Bradley, who is leaving to become as- sistant director of Republican Congres- sional Committee. Jerre Laird, Neal Chastain and Bill Crago join staff of Clete Roberts News show on khj-tv Los Angeles as assign- ment editor, film editor and special re- porter, respectively. Cameramen, who are also reporters, are Joe Longo, Bill Southworth. Chuck Stokes and Gordon Fa u man. Writer for news program is John Randau, with Joe Saitta as pro- duction assistant. Larry Hays, veteran of special events and production at khj-tv, is program's director. Marvin Beier named director of news-public affairs at krod El Paso, Tex. A I Koski, formerly with Detroit Times, joins WXYZ Detroit news staff as city-county editor. Ben Chandler, newscaster at klac- am-fm Los Angeles, promoted to morn- ing news editor. John Babcock, KLAC political editor, resigns to enter political public relations field. INTERNATIONAL S. B. [Bud) Hayward appointed man- ager of Canadian Marconi Co."s broad- cast division (cfcf-am-fm-tv Mon- treal and cfcx short wave). Mr. Hay- ward was formerly manager of cfcf- am-fm and assistant manager of broad- cast division. He joined company in 1960 as cfcf-tv's program manager. Monica Mary Brennan, formerly with Foster Adv. and MacLaren Adv., both Toronto, joins London office of Christinas Seals mean Happier homes & healthier people Christmas seals fight Tuberculosis and other Despiratory Diseases BROADCASTING. December 9. 19S3 85 r. Goldberg Grant Adv. as personal assistant to Geoffrey S. Goodyear, chairman and managing director of Grant Advertising Ltd. Barbara J. Ogden, formerly with Bozell & Jacobs, Kansas City, joins Grant's London public relations staff. FANFARE Gerald M. Goldberg appointed to new post of director of public relations and special projects at wins New York. Mr. Goldberg formerly operated his own firm. Publicity Organization, and joined wins in Sep- tember 1962 as public relations director. Dan Sochko joins wlol Minneap- olis as sales promotion and public re- lations director. EQUIPMENT & ENGINEERING Stanley L. Abrams, assistant to Ben- jamin Abrams, president of Emerson Radio & Phonograph Corp., Jersey City, N. J., elected to board of directors. Clarence B. Finn, general sales man- ager of Admiral Sales Corp., Chicago, elected VP-independent distributors. Malcolm M. Ferguson appointed chief engineer for community antenna TV operations of Jerrold Electronics Corp., subsidiary of The Jerrold Corp., Philadelphia. Charles E. Kuivinen appointed mi- crowave tube produce manager of Elec- tra Megadyne Inc., Los Angeles. Thomas W. Hingson, former plans and programs manager of aircraft and missile field operations division of Lear Siegler Service Inc., appointed general manager of company's new STV Serv- ice division, to provide installations and maintenance for Subscription Television, pay-TV service scheduled to commence T.B. Petry to HEW post Thomas B. Petry, a 1962-63 CBS News and Public Affairs fel- low at Columbia University, New York, appointed assistant director of the educational TV facilities program with the U. S. Office of Education in the Department of Health, Education and Welfare, Washington. Previously, Mr. Petry served as acting general manager and program manager of Pittsburgh ETV stations wqed (tv) (ch. 13) and wqex(tv) (ch. 16); program manager of knme(tv) (educational ch. 5) Albuquerque, N. M.; producer- director at wttw(tv) (educa- tional ch. 11) Chicago; and pro- duction associate with University of Chicago's TV office. in Los Angeles and San Francisco in summer of 1964. New STV Service division of Lear Siegler has its home office at 2526 Broadway, Santa Monica. Calif., building which also is headquar- ters for group of people from Reuben H. Donnelley Inc., assigned to handle marketing and billing for STV Service. John B. Ledbetter, engineer with Saturn S-II space program, resigns to devote full time to Broadcast Engineer- ing Services, Buena Park, Calif. Com- pany, formed in 1960 as spare-time venture, deals primarily with sales of used equipment and includes consulting activities. Bruce Bradway, former assistant di- rector of creative department of E. F. MacDonald Co., joins consumer prod- ucts division of Philco Corp., Philadel- phia, as merchandising specialist. Edward C. Bertolet, VP of Behlman- Invar Electronics Corp., and S. H. (Penny) Bellue, director of corporate SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ Payment attached □ 52 issues & 1964 Yearbook $13.50 □ Please bill □ 1963 Yearbook $5.00 (so long as supply lasts) name title/ position* address Q Business □ Home city state zip code procurement for Packard Bell Elec- tronics Corp., elected board chairman and executive committee chairman, re- spectively, of Western Electronic Show and Convention (WESCON). Dr. Lloyd P. Smith, research director of Philco Corp.'s aeronutronics division in Philadelphia and Newport Beach, Calif., elected vice president. He suc- ceeds David B. Smith, vice president- research director, who becomes ad- visor on scientific and research matters to Philco President C. E. Beck. John A. Johnson, general counsel of National Aeronautics and Space Ad- ministration since its inception in 1958, appointed director of international ar- rangements for Communications Satel- lite Corp., Washington. ALLIED FIELDS Robert Lewis Shayon, TV editor of The Saturday Review, will serve on faculty of Stanford University's Depart- ment of Communications for winter quarter (January-March). Mr. Shayon will conduct seminar in broadcasting and film from 7:30-9:30 p.m. Wednes- day evenings and confer with students and faculty on problems in the field. DEATHS Samuel Earl More- land, 49, station man- ager of wmct(tv) Memphis, Tenn., died Nov. 30 there after illness of several weeks. Mr. Moreland joined wmc Memphis, AM affiliate of wmct, in 1936 as announcer. Mr- Moreland Following service with Armed Forces Radio during World War II, Mr. More- land returned to wmc as production manager in 1946, became commercial manager of wmct in 1950 and station manager in 1954. Joseph E. Gamble, 46, president and owner of kjoy Stockton, kjay Sacra- mento and klan Lemoore, all Califor- nia, died Nov. 29 of heart attack at El Dorado Street office of kjoy. Mr. Gamble entered broadcast field in 1950 with purchase of kcmj Palm Springs, Calif. He has since owned and oper- ated kjax Santa Rosa and kwip Merced, both California (see Week"s Headliners, page 10). Charles Bailey Axton, 53, board chairman of Ktop Broadcasting Inc. (ktop-am-fm Topeka, Kan.), died Dec. 5 in a Topeka hospital. Mr. Axton was operated on Nov. 14 for brain tumor and had never regained consciousness. Adolph J. Schneider, 51. formerly news and special events director for NBC, died Dec. 3 in Boston. Mr. 86 (FATES & FORTUNES) BROADCASTING, December 9, 1963 Schneider was motion picture produc- tion supervisor at Magna Film Produc- tions, that city. At NBC he produced such shows as The Camel News Cara- van. American Forum of the Air. March of Medicine and The Bob Con- sidine Show. He left NBC in 1958. Artemas F. Berner, 59, president and owner of Antigo Broadcasting Co.. li- censee of watk Antigo. Wis., died Nov. 27 in San Francisco after illness of sev- eral months. Mr. Berner also was own- er and publisher of Amigo Journal. Timothy Ian Parker, 46. Associated Press chief of bureau for North and South Carolina, died Nov. 27 at Me- morial Hospital in Charlotte after un- dergoing heart surgery. Mr. Parker joined AP at Lincoln. Neb., in 1939. Dr. Vilem Zwillinger, 66, financial ex- ecutive who formerly served as presi- dent of Motion Picture Management Inc. and Film Ventures Inc.. both New York, died Nov. 24 in that city. Abe Liss, 47. partner in Elektra Film Productions. New York, died Dec. 1 at Madison Avenue Hospital, that city. Roland John Kemp, 62. deputy di- rector of engineering and research for Marconi Co. Ltd.. Chelmsford. Essex. England, died Nov. 22 there. Mr. Kemp joined Marconi in 1917 and served as engineer-in-charge of TV re- search from 1930 to 1939. He became deputy engineer-in-chief of firm in 1954 and was appointed deputy" director of engineering and research last January. Robert Watson, assistant engineering supervisor of wjrz-am-fm Newark. N. J., died Nov. 23 there. John E. Hill, program development manager and public service director of ktrk-tv Houston, died Nov. 29 in that city after short illness. Mr. Hill had been member of ktrk-tv staff since station went on air November 20. 1954. Karyn Kupcinet. 23. TV actress and daughter of Irv Kupcinet. Chicago col- umnist, was found murdered Nov. 30 in her Hollywood, Calif., apartment. Miss Kupcinet. who recently appeared on Jem Lewis TV show, had also ap- peared in segments of The Red Skelton Show, U. S. Steel Hour, Gertrude Berg and Donna Reed shows, Hawaiian Eye and Surfside Six. Los .Angeles police indicated that she had died Nov. 28, two days before her body was found, of strangulation by unknown person. Don Hudson. 45. senior TV pro- ducer, and John Langdon, 34, assistant director of TV operations for Canadian Broadcasting Corp.. Toronto, were killed Nov. 29 in Trans-Canada Air Lines DC-8 jet crash near Montreal. They had been working on special bi- lingual programs in Montreal. Mr. Hudson joined Canadian Broadcasting Corp. in 1952 and was named supervis- BROADCASTING. December 9. 1963 Memorial service for Mack Memorial service for Richard A. Mack, 53. former FCC com- missioner who died in Miami Nov. 26 (Broadcasting, Dec. 2), was conducted Dec. 3 by The Reverend Albert E. Taylor, pas- tor of St. David"s Episcopal Church in Arlington, Va., at Ar- lington Chapel. Mr. Mack, a re- tired Lt. Colonel in U. S. Army, was buried immedately following the services at Arlington National Cemetery. Among those attending the memorial service were his former wife, Susan Stovall Mack Pittman. and their daughter. Su- san, and FCC Commissioners Rosel Hyde. Robert E. Lee and Robert T. Bartlev. ing producer of light entertainment that year. He had produced Wayne and Shuster comedy show, but left it this season to work on bilingual specials. Belle Forbes-Cutter, 85, opera star who was once known as "first lady of radio" in Chicago, died Nov. 26 at Cedars of Lebanon Hospital in Holly- wood. Fred Uttal, 55. veteran radio an- nouncer and TV performer, died Nov. 28 at Lenox Hill Hospital in New York. Mr. Uttal's radio career began in 1920's as staff announcer with CBS. He ap- peared on such early radio programs as Mr. Districr Attorney, March of Time, Cavalcade of America, We Love and Learn and Consumer Quiz, and Martin Kane. The Fight of the Week, The Edge of Night and O.E.D. quiz pro- gram on television. Dorothy Donnell Calhoun. "-. who in 1935 wrote and produced radio pro- grams in Washington as assistant to Labor Secretary Frances Perkins, died Dec. 3 at Memorial Hospital in Bath, Me. She retired in 1940 to live in New Canaan, Conn., and in 1960 moved to Maine, her birthplace. Phil Baker, 67, comedian, accordion- ist and one-time radio quizmaster, died Nov. 30 after long illness at his home in Copenhagen. Denmark. Mr. Baker began his career as vaudeville enter- tainer in 1920"s and made his first radio appearance in 1933 with his own Sun- day evening program. Six years later he left radio, to return in 1942 as mas- ter of ceremonies of Take It or Leave It, quiz show broadcast over CBS Ra- dio network. In 194S Mr. Baker was master of ceremonies of short-lived giveaway radio show. Everybody Wins. He retired from show business in 1955 and he and his Danish-born wife, Irm- gard. moved to Copenhagen. AMCI antennas foi TV and FM • Omnidirectional TV and FM Transmitting Antennas • Directional TV and FM Transmitting Antennas • Tower-mounted TV and FM Transmitting Antennas • Standby TV and FM Transmitting Antennas • Diplexers • Vestigial Sideband Filters • Coaxial Switches and Transfer Panels • Power Dividers and other Fittings Write for information and catalog. ALFORD Man ufacturing Compan y 87 FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Nov. 27 through Dec. 4 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours, 'education- al. Ann. — announced. New AM stations ACTIONS BY FCC Marshall, Mich.— Marshall Broadcasting Co. Granted CP for new AM on 1540 kc. 250 w-D. P. O. address Box 88, Hastings, Mich. Estimated construction cost $22,686; first year operating cost $55,000; revenue $65,000. Principals include Barry Broadcasting Co., (51.71%) and 15 other stockholders all hold- ing less than 5% each. Barry Broadcasting, licensee of WBCH Hastings, Mich., is headed by Robert S. Greenhoe, president. All other stockholders in Marshall Broadcasting also hold stock in Barry Broadcasting. Initial decision of Oct. 9 looked toward grant. Ac- tion Nov. 29. Monroeville, Pa. — Monroeville Broadcast- ing Co. Granted CP for new AM on 1510 kc, 250 w-D; conditioned that presunrise operation with daytime facilities is pre- cluded pending final decision in Doc. 14419. P. O. address 1500 Berger Building, Pitts- burgh 19. Estimated construction cost $24,- 479; first year operating cost $35,000; rev- enue $45,000. Principals: Jack G. Leib, Thomas M. Sylves and William L. Dornen- burg (each 33 Va%). Mr. Leib is teacher, Mr. Sylves is retired and Mr. Dornenburg is attorney. Nov. 14, 1962, initial decision looked toward grant. Action Nov. 27. Existing AM stations ACTION BY FCC WGYW Fountain City, Term.— Granted ap- plication to change designation of station location to Knoxville, to which Fountain City was recently annexed. Action Nov. 27. CALL LETTERS ASSIGNED ■ WIFE Indianapolis — Star Stations of Indiana Inc. Changed from WISH. New FM stations ACTIONS BY FCC Clarion, Iowa — Wright County Radio Co. Granted CP for new FM on 96.9 mc, 49 kw. Ant. height above average terrain 126 feet. P. O. address Box 930, Henryetta, Okla. Estimated construction cost $650 (broadcast equipment to be rented and included in operating cost); first year operating cost $29,377; revenue $36,000. Marvin L. Hull, sole owner, is general manager of KHEN Henryetta. Action Dec. 3. La Crosse, Wis. — William E. and Louise A. Bruring. Granted CP for new FM on 93.3 mc, channel 227, 51 kw. Ant. height above average terrain 486 feet. P. O. address 518 State Street, La Crosse. Estimated construc- tion cost $26,260; first year operating cost $23,420; revenue $26,400. Each principal is 50% owner; also own communications equip- ment firm. Action Nov. 27. APPLICATIONS Pompano Beach, Fla. — WLOD Inc. 102.7 mc, channel 274, 31.84 kw. Ant. height above average terrain 218 feet. P. O. address c/o William F. Johns Jr., 2801 East Oakland Park Boulevard, Fort Lauderdale, Fla. Estimated construction cost $25,000; first year operating cost $24,000; revenue $36,000. Applicant is licensee of WLOD Pompano Beach. Ann. Dec. 4. Savannah, Ga. — WEAS Inc. 93.1 mc, chan- nel 226, 100 kw. Ant. height above average terrain 199 feet. P. O. address 128 West Taylor Steet, Savannah. Estimated construc- tion cost $27,044; first year operating cost $15,700; revenue $20,000. Applicant is licensee of WEAS Savannah. Ann. Nov. 29. Terre Haute, Ind.— Radio WBOW Inc. 107.5 mc, channel 298, 46.3 kw. Ant. height above average terrain 183.5 feet. P. O. address c/o J. W. O'Connor, 600 Waukegan Road, Glen- view, 111. Estimated construction cost $16,- 945; first year operating cost $1,200; no es- timated revenue. Applicant is licensee of WBOW Terre Haute. Ann. Dec. 4. Frankfort, Ky. — Capital News Inc. 104.9 mc, channel 285, 2.96 kw. Ant. height above average terrain 212 feet. P. O. address 106 East Main Street, Frankfort. Estimated con- struction cost $27,065; first year operating cost $35,870; revenue $39,000. Principals: Edgar E. Hume Jr., Alice S. Hume, Edward C. O'Rear II and Eleanor O. O'Rear (each 25%). All are connected with Frankfort businesses. Ann. Dec. 2. Rolla, Mo. — Rolla Broadcasters. 94.3 mc, channel 232. 2.82 kw. Ant. height above average terrain 293 feet. P. O. address c/o Roy D. Stanley, 614 Pine Street, Suite 209, Rolla. Estimated construction cost $12,316; first year operating cost $3,000; revenue $5,000. Applicant is licensee of KCLU Rolla. Ann. Dec. 4. Waynesville, Mo. — Fred Briesacher Jr. 97.7 mc, channel 249, 3 kw. Ant. height above average terrain 295 feet. P. O. address Route #2, Box 2B, Waynesville. Estimated con- struction cost $15,260; first year operating cost $29,300; revenue $29,700. Mr. Briesacher owns radio-TV service firm. Ann. Nov. 29. Toms River, N. J.— Lieberman Family Broadcasters. 92.7 mc, channel 224, 3 kw. Ant. height above average terrain 300 feet. P. O. address c/o Melvyn Lieberman, 814 Madison Avenue, Lakewood, N. J. Estimated construction cost $21,690; first year operating cost $37,692; revenue $69,888. Principals: Max and Melvyn Lieberman (each 50%). Max Lieberman owns hotel and his son, Melvyn, is electronics salesman. Ann. Dec. 4. Existing FM stations ACTION BY FCC WPGC-FM Oakland, Md.— Granted mod. of license to change designation of station location to Morningside; conditions. Action Nov. 27. CALL LETTERS ASSIGNED ■ WIFE-FM Indianapolis— Star Stations of Indiana Inc. Changed from WISH-FM. APPLICATION KSHE(FM) Crestwood, Mo.— CP to change frequency from 94.7 mc, channel 299, change station location from Crestwood to St. Louis and change studio location. Ann. Nov. 29. Ownership changes ACTIONS BY FCC WALA-AM-TV Mobile, Ala.— G ranted transfer of control of voting rights of li- censee corporation. Pape Television Inc., from W. O. Pape (100%) to Delphine G. Pape, Marion R. Vickers, Thomas E. Twitty Jr. and Thomas H. Wall, voting trustees. No financial consideration involved. Com- missioner Kenneth A. Cox not participating. Action Nov. 27. KXEW Tucson, Ariz.— Granted transfer of control of licensee corporation. Pan Ameri- can Radio Corp., from Ralph Estranda, Robert Elias, Alfred C. Marquez and J. Carlos McCormick to Mr. McCormick (93.75%). Consideration $3,000. Action Nov. 29. KTVE(TV) El Dorado, Ark.— Granted transfer of control of licensee corporation, KTVE Inc., from Veterans Broadcasting Inc. (90%) and William H. Simons (10%), to Fuqua Industries Inc. (100%), wholly owned by J. B. Fuqua. Consideration $650,000. Mr. Fuqua owns WJBF-TV Augusta, Ga.. and WROZ Evansville, Ind. Action Nov. 29. KRAK Sacramento, Calif. — Granted as- signment of license from Golden Valley Broadcasting Co. to parent corporation, Hercules Broadcasting Co. No financial con- sideration involved. Action Nov. 27. KSNO Aspen, Colo. — Granted assignment of license from Myron J. Kammeyer, Ed- ward L. Vestal and Theodore B. Gazarian (each 33 V3%), d/b as Aspen Broadcasting Co., to Mr. Gazarian (50%) and William R. and Olivia C. Dunaway (each 25%), tr/as Aspen Broadcasting Inc. Consideration $7,500. Mr. Dunaway is publisher of three local weekly newspapers: Mrs. Dunaway is housewife. Commissioner Kenneth A. Cox dissented. Action Nov. 27. WVCF Apopka, Fla. — Granted assignment of CP from Robert C, Richard P., Cristina B., Eleanor K. and Fred L. Adair, and Agnes K ii hn (each 16 2/3%), d/b as Adair Charities Inc., to Tom H. MofHt (100%). Con- sideration $2,500. Mr. Moffit owns advertising agency. Action Nov. 29. WXIV Windermere, Fla. — Granted assign- ment of license from Louis E. Latham (100%), d/b as Orange County Broadcasting Co., to Theodore G. Bollman, Hardy V. Hayes and Ross E. Van Dellen (each 33.33%), tr/as American Homes Stations Inc. Con- sideration $75,000. Mr. Bollman owns apart- ment building in Chicago; Mr. Hayes is sta- tion manager of WXIV, and Mr. Van Dellen is employed by missile manufacturing com- pany. Action Nov. 26. WAOK Atlanta and WRMA Montgomery, Ala. — Granted acquisition of negative con- trol in licensee corporations from Citizens and Southern National Bank, executor of estate of Dorothy Lester (33 1/3%), deceased, by Stan Raymond and Zenas Sears (each 33 1/3% before transfer, each 50% after). Consideration $57,786. Action Nov. 29. WLAQ Rome, Ga. — Granted assignment of license from Don Mitchell's WLAQ Inc., owned by Mitchell Melof (100%), to Clarke Broadcasting Corp., owned by H. Randolph Holder and John T. Lloyd Sr. (each 50%). EDWIN TORNBERG & COMPANY, INC. psf- - " wgj 1 t m tu? Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . Ml) 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 88 BROADCASTING, December 9, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Cen. Mgr. Edward F. Lorentz. Chief Engr. INTERNATIONAL BLDC. Dl 7-1319 WASHINGTON 4, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorado Blvd. — 80206 Phone: (Area Code 303) 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St.. N.W. Hudson 3-9000 WASHINGTON 6. D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5. D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. ). Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENCINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. 'A Chicago suburb) Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFCCE PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston. W.Va. Dickens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 GEORGE C. DAVIS CONSULTING ENCINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68. International Airport San Francisco 28. California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O Box 9044 Austin £6, Texas GLendale 2-3073 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Multronics Building 5712 Frederick Ave., Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE Service Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington, D. C. 20036 for availabilities Phone: ME 8-1022 BROADCASTING, December 9, 1963 89 Consideration $150,000. Messrs. Holder and Lloyd own WGAU-AM-FM Athens, Ga. Ac- tion Nov. 29. KIFI Idaho Falls, Idaho — Granted assign- ment of license from J. Robb, James M., Governor J. H., and Mary J. Brady and Eastern Idaho Broadcasting & Television Co., to Lloyd Mickelsen and V. Melvin Brown (each 25.25%) and Leo U. Higham and Thomas A. Fairchild (each 20.75%) and Keith H. Clarke (8%), tr/as Benay Corp. Consideration $80,000. Applicant is licensee of KTEE Idaho Falls. Grant is conditioned on simultaneous surrender of KTEE license. Also granted renewal of KIFI license. Ac- tion Nov. 29. WSIL-TV Harrisburg, 111.— Granted assign- ment of license from partnership of Ethel M. and O. L. Turner, Charles O. Farrar and Harry R. Horning, d/b as Turner-Farrar Association, to company of same name with same principals but with O. L. Turner as trustee of Turner trust. No financial con- sideration involved. Action Nov. 29. WMAY Springfield, HI. — Granted assign- ment of license from Gordon Sherman and others, d/b as Lincoln Broadcasting Inc., to James Stuart (89.11%) and others, tr/as Springfie'd Broadcasting Inc., wholly owned subsidiarv of Stuart Investment Co. Consideration $700,000. Stuart Investment also owns KFOR Lincoln, KRGI Grand Is- land and KODY North Platte, all Nebraska, KMNS Sioux City and KOEL Oelwein, both Iowa, and KSAL Salina, Kan. Action Nov. 27. WKLX Paris, Ky. — Granted assignment of license from Tal Jonz, receiver, to David L. Krause, receiver for Charles W. Krause, tr/as Paris Broadcasting Co. No financial consideration involved. Action Nov. 26. WCBM-AM-FM Baltimore— Granted as- signment of license from John Elmer and George Roeder (approximately 67% collec- tively) and others, d/b as Baltimore Broad- casting Corp., to Metromedia Inc. Considera- e<-ation $2,000,000. Metromedia is owner of KMBC-AM-FM-TV Kansas Citv, Mo., WHK- AM-FM Cleveland. KLAC-AM-FM Los Aneeles, WIP-AM-FM Philadelphia. WNEW- AM-FM-TV New York, WTTG(TV) Wash- ington KTTV(TV) Los Aneeles and WTVF (TV) Peoria and WTVP(TV) Decatur, both Illinois and has application pendincr t0 sell KOVR(TV) Stockton. Calif., to MrClatchv newspapers. Commissioner Bartlev abstained from voting; Commissioner Loevincer dis- sented. Also granted renewal of WCBM- AM-FM licenses. Action Nov. 27. WMAB Munising, Mich.— Granted assign- ment of license from Charles A. Symon and Stanley L. Sadak (each 50%), d/b as Munising-Alger Broadcasting Co., to Vernon H. Uecker (50.8%), James Poeske (36 5%) Loren B. Koesling (7.9%) and Barbara M. Johnson (4.8%), tr/as Pictured Rocks Radio Corporation. Consideration $18,000. Messrs Uecker and Koesling own 48.54% each of WAGN Menominee, Mich., others have no broadcast interests. Action Nov. 29. KTNC Falls City, Neb.— Granted assign- ment of license from William (714%) and Leroy W. (4.8%) Hardt and John J. Busche (23.8%), d/b as Falls City Broadcasting Co to W. (65%) and L. W. (7%) Hardt, H. D. Wallington (19%), Zelda L. (6%) and Mary A. (3%) Hardt, d/b as company of same name. Consideration $2,800. Action Nov. 21. KFUN Las Vegas— Granted transfer of control of licensee corporation. Southwest Broadcasters Inc., from Ernest N. Thwaites to Dorothy G. Thwaites, executrix of estate of Mr. Thwaites, deceased. No financial con- sideration involved. Action Nov. 29. _ WFVG Fuquay Springs, N. C— Granted as- signment of license from Carl V. Venters Jr. and Herbert C. Wade Jr. (each 50%) d/b as WFVG Broadcasting Co., to same company owned by C. V. Venters Jr. and Mr\ Wade (each 49.5%) and Ann H. Wade a I- N-P financial consideration involved Action Nov. 27. WKTN-FM Kenton, WLKR-FM Norwalk and WRWR-FM Port Ointon, all Ohio- Granted assignment of licenses from Radii Kemon Inc., Radio Norwalk Inc. and R. W R. Inc., respectively, to Ohio Radio Inc : assignment constitutes merger of three corporations. No financial consideration in- volved. Action Nov. 29. KQEN Roseburg, Ore.— Granted assign- ment of license and CP from Philip E Waters (50%) and Milton A. Foland and George F. Brice Jr. (each 25%), d/b as Pacific Western Broadcasters Inc., to Lvle E J-enner (100%), tr/as KQEN Broadcasting .Inc. Consideration $102,500. Mr Fenner is ^general manager of KQEN. Action Nov. 29. WOLE-TV Aguadilla, P. R.— Granted trans- fer of control of licensee corporation, 90 (FOR THE RECORD) Western Broadcasting Corp. of Puerto Rico, from Hector Reichard and Winston-Salem Broadcasting Inc. (each 33 1/3%) to Du-Art Film Laboratories Inc. and WAPA-TV Broadcasting Corp. (each 33 1/3%); other ownership remains unchanged. Considera- tion $165,000 by Du-Art to Mr. Reichard; WAPA-TV executed contract with Winston- Salem more than year ago. WAPA-TV, licensee of WAPA-TV San Juan, P. R., is wholly owned subsidiary of Screen Gems Inc.: Irwin Young (6.1%) is president of Du-Art, motion picture film processing and developing firm. Action Nov. 29. WKPA and WYDD(FM), both New Ken- sington, Pa. — Granted acquisition of positive control of licensee corporation, Allegheny- Kiski Broadcasting Co., by C. Russell and Meryl Cooper (50.1% jointly) through con- solidation of present individual interests. No financial consideration involved. Action Nov. 27. WHIM-AM-FM Providence, R. I.— Granted acquisition of positive control of licensee and permittee corporation, Buckley-Jaeger Broadcasting Corp., from James P. Haney (34.46% as trustee) and Janice D. Buckley (17.23% as trustee) by Richard D. Buckley (71.7% after transfer, 20% before); other ownership remains stable. Consideration is promissory notes, as Mr. Buckley originally established trusts himself. Action Nov. 29. WZXR(FM) Cookeville, Tenn.— Granted as- signment of license from Helen L. Cunning- ham (100%) to WPTN Inc., owned by Red- man L. Turner, J. B. Crawley, William B. Kelly (each 25%), Mrs. Redman L. Turner and Mrs. Louise Keltner (each 12Vz%). Con- sideration $12,000. Mr. Turner has interest in WTCO Campbellsville, WLCK Scottsville, WMSK Morganfield and WCND Shelbyville, all Kentucky, and WPTN Cookeville; Mr. Crawley has interest in same stations, also WPHN Liberty, Ky.; Mr. Kelly's holdings are same as Mr. Crawley's, except he has no interest in WTCO; Mrs. Turner and Keltner each have interest in WLCK and WPTN. Action Nov. 29. KSLT(FM) Tyler, Tex.— Granted transfer of control of licensee corporation, Oil Center Broadcasting Co., from W. A. Pounds Jr. and Betty Reynolds (each 50%) to Aubrey Irby and John Dorris (each 50%). Considera- tion $21,849. Applicants own background music service. Action Nov. 27. WTSA Brattleboro, Vt. — Granted assign- ment of license from Tri-State Area Broad- casting Inc., 100%. owned by Theodore Fein- stein, to Brattleboro Broadcasting Corp., 99% owned by Atlantic States Industries Inc.; Robert Price is president of both firms. Con- sideration $80,000. Mr. Price is New York attorney. Atlantic States owns Nassau. Herald and Peninsula Printing Co., both Lawrence, N. Y., and Rockawaii Journal, Far Rock- away, N. Y. Action Nov. 29. WIVE Ashland, Va. — Granted assignment of license from John Laurino (50%) and Robert E. Cobbins and James L. Reeder (each 25%), d/b as WDYL Radio Inc., to Roanoke Rapids Radio Com. (70.6%) and John W. Boone Jr. (29.4%). tr/as United Broadcasters Inc.; Roanoke Rapids Radio is owned by Henry M. Best Jr. and Roy L. Davis (each 32.5%), Mrs. Milton Best (15%), Roland McClamrock (10%) and William C. May and NcjVa F. Patterson (each 5%). Consideration $51,209. Roanoke Rapids Radio is licensee of WCBT Roanoke Rapids: Dr. Boone is physician; Mrs. Best is half owner of insurance agency: Mr. McClamrock is majority owner of WCHL Chapel Hill, N. C; Mr. May is painting contractor; Mrs. Patterson is widow. Action Nov. 29. WLRJ(FM) Roanoke, Va. — Granted trans- fer of control of licensee corporation, Lee Hartman & Sons Inc., from Lee C. Hartman (100%) to himself (31%) and his three sons, Lee Jr., Robert L. and Jack L. Hartman (each 23%). Consideration $27,600. Action Dec. 2. WNNT Warsaw, Va. — Granted assignment of license from Patricia P. Headley, execu- trix of estate of Grayson Headley (100%), deceased, to Mrs. Headley (100%), tr/as Northern Neck & Tidewater Broadcasting Inc. No financial consideration involved. Ac- tion Nov. 27. WISM-AM-FM Madison, Wis.— Granted transfer of control of licensee corporation. Heart O'Wisconsin Broadcasters Inc., from First National Bank of Madison, executors of estate of William E. Walker, to WiUiam R. Walker as settlement of estate. No financial consideration involved. Action Nov. 29. APPLICATIONS WJRD Tuscaloosa, Ala. — Seeks transfer of control of licensee corporation. Cooper Radio Inc., from John C. Cooper Jr. (100%) to James W. Harris (100%). Consideration cancellation of $36,472 liability. Mr. Harris is attorney. Ann. Dec. 4. KCAB Dardanelle, Ark.— Seeks relinquish- ment of positive control of permittee corporation, Central Arkansas Broadcasting Inc., by L. I. and Louis H. VanLandingham, William C. Murphy (each 30%), R. L. Schuh and A. B. Grace (each 5%) through sale of stock to more than 20 individuals. Consid- eration is settlement of debt. Ann. Nov. 29. KFOX-AM-FM Long Beach, Calif.— Seeks transfer of control of licensee corporation, KFOX Inc., from Richard Goodman (55%), Mason A. Loundy (20%) and Egmont Son- derling (25%) to WOPA Inc., owned by same persons in same percentages. No financial consideration involved. Also see KDIA Oak- land, Calif. Ann. Dec. 4. KDIA Oakland, Calif.— Seeks transfer of control of licensee corporation, KDIA Inc. from Richard Goodman (52.25%), Mason A. Loundy (19%) and Egmont Sonderling (23.75%) to WOPA Inc. No financial con- sideration involved. For other information see KFOX Long Beach, Calif. Ann. Dec. 4. KSRF(FM) Santa Monica, Calif.— Seeks transfer of control of licensee corporation, Pacific Ocean Broadcasting Inc., from Pacific Ocean Park Inc. (80%) to parent corporation, Pacific Seaboard Land Co. (80%). No financial consideration involved Ann. Nov. 29. WSNT Sandersville, Ga.— Seeks transfer of control of licensee corporation, Radio Station WSNT Inc., from James R. Denny (50%) to executors of estate. No financial consideration involved. For other informa- tion see WJAT Swainsboro, Ga. Ann. Dec. 4. WJAT Swainsboro, Ga.— Seeks transfer of control of licensee corporation. Radio Sta- tion WJAT Inc., from James R. Denny (50%) to J. William, John E. and Dollie D. Denny, Mary C. Rhodes and Thomas M. Evans, executors of estate of James R. Denny, deceased. No financial consideration in- volved. Also see WSNT Sandersville and WBRO Waynesboro, both Georgia. Ann. Dec. 4. WBRO Wavnesboro, Ga. — Seeks transfer of control of WJAT Inc., parent company of licensee, Rad!o Station WBRO Inc., from Jame R. Denny (50%) to executors of estate. No financial consideration involved. For other information see WJAT Swainsboro, Ga. Ann. Dec. 4. WAFB-TV Baton Rouge— Seeks assign- ment of license from Modern Broadcasting Co. of Baton Rouge Inc. to Guaranty Broad- casting Corp.; Modern's majority owner is Royal Street Corp., licensee of WDSU-AM- FM-TV New Orleans: Guaranty has inter- locking ownerships with Guaranty Bond and Finance Hie. and Guaranty Income Life In- surance Co., both of which are owned by George A. Foster Sr. Trust (27%), George A. Foster Jr. (10%) and others. Considera- tion $2,230,000. Ann. Dec. 4. WCBC(FM) Catonsville, Md— Seeks as- signment of CP from Christian Broadcast- ing Co. to Christian Broadcasting Commit- tee Inc., nonprofit organization. Considera- tion is assumption of liabilities. Ann. Nov. 29. WGHN Grand Haven, Mich. — Seeks assign- ment of license from Grand Haven Broad- casting Co., owned by Richard D. (66 2'3%) and Cecil (33 :3%) Gillespie, to Community Broadcasters Inc., owned by Douglas J. Tjapkes, George H. Kleis and William J. Mokma (each 33V3%). Consideration $120,- 000. Messrs. Tjapkes and Kleis are employes of WJBL Holland, Mich.; Mr. Mokma is part owner of construction firm. Ann. Dec. 2. WELY Ely, Minn. — Seeks assignment of license from WELY Corp., owned by Archie G. Marsh, to North Central Video Inc., owned by Joseph C. Poire (22%), Richard H. Plunkett (19.5%) and others. Considera- tion $25,000. Assignee owns Ely community antenna system. Ann. Dec. 2. KBON Omaha — Seeks assignment of li- cense from Goldenrod Broadcasters Inc., owned by Joe Gratz and Maurice M. Fleischl (each 50%), to Information Radio of Ne- braska Inc., subsidiary of Profit Research Inc., owned by Sidney and Marjorie Walton (each 47.5%) and others. Consideration $300.- 000. Profit Research owns WINF-AM-FM Manchester, Conn. Ann. Dec. 2. WPGF Burgaw, N. C. — Seeks assignment of license from Raymond W. Fields, Oathel B. Hall and William M. Baker (each 33 1/3%), d/b as Pender Broadcasting Co., to Pender Broadcasting Inc., owned by same persons in same percentages. No financial consideration involved. Ann. Dec. 4. BROADCASTING, December 9, 1963 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING. Dec. 4 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3.855 62 118 292 FM U15 17 97 236 TV 5221 57 80 124 OPERATING TELEVISION STATIONS Compiled fay BROADCASTING. Dec. 4 TOTAL VHF UHF TV Commercial 473 88 56P Noncommercial 52 29 81* COMMERCIAL STATION BOXSCORE Compiled by FCC. Oct. 31 AM FM TV Licensed (all on air) 3.844 1,110 52P CP's on air (new stations) 6/ 20 57 CP's not on air (new stations) 115 92 El Total authorized stations - 111 1.222 658- Applications for new stations (not in hearing) :"4 187 65 Applications for new stations !in hearing) 12- 12 57 Total applications for new stations 295 111 123 Applications for major changes (not in hearing) 213 55 43 Applications for major changes (in hearing) 51 2 10 Total applications for major changes 263 57 53 Licenses deleted 0 0 0 CP's deleted 1 4 0 1 Does not include seven licensed stations off air. 2 Includes three stations operating on unreserved channels. KOHU Hermiston. Ore. — Seeks ass:gr_rter:t ;er.se iriir. Si rail Knierim Clyde W. and Helen M. Olsen (each 50^), partner- ship. Consideration 550,000. Mr. Olsen is manager of KOHU. Ann. Nov. 29. WMCH Church Hill. Tenn.— Seeks assign- ment of license from Xhales E. Wallace to Lola B. Wallace, executrix of Thales E. Wallace, deceased. No financial consideration involved. Ann. Nov. 29. KTBC-AM-FM-TV Austin, Tex.— Seeks The LBJ Co.. rr";rr. Claudia f. Johnson \ W. Moursand and J. W. Bullion, trustees i BROADCASTING. Dec. 2>. No financial consideration involved. Ann. Dec. 2. RATI Casper, Wyo. — Seeks transfer of control of licensee corporation. KATT Corp., from Kenneth G. and Misha S. Prather tc Patrick H. Meenan (more than 90~ after transfer. 37.6 before). Consideration 540.000. Ann. Dec. 4. Hearing cases rXTTIAL DECISIONS ■ Hearing Examiner Thomas H. Donahue issued initial decision looking Toward grant- ing aDDlication of Northern Indiana Broad- casters" Inc. for new Ail on 910 kc 1 kw, DA-2. nil , in Mishawaka. Ind. Action Dec 2. ■ Hearing Examiner Herbert Sharfman issued initial decision looking toward grant- ing application of Easton Broadcasting Co. to change operation of WEMD Easton. Md.. on 1460 kc from 500 w-D, DA, to 1 kw-LS. 500 w-N. DA-2: conditioned that presunrise o Deration with daytime facilities is pre- cluded oending final decision in Doc. 14419. Action Nov. 29. ■ Hearing Examiner David I. Kraushaar issued initial decision looking toward grant- ing aDplication of Muncie Broadcasting Corp. for new AM on 990 kc. 250 w-D, DA. in Muncie. Ind.; condition. Action Nov. 29. DESIGNATED FOR HEARING Guadalupe Valley Telecasting Inc., Victoria Television, both Victoria, Tex. — Designated for consolidated hearing applications for new TV stations on channel 19. Action Nov. OTHER ACTIONS ■ Commission gives notice that Oct. 9 initial decision which looked toward dis- missing without prejudice aoDli cation of The Y T Corp. for new FM on 99.3 mc in Palo Alto. Calif., and terminating proceed- ing, became effective Nov. 29 pursuant to Sect. 1.153 of rules. Action Dec. 4. ■ Commission gives notice that Oct. 8 initial decision which looked toward dis- missing applications of Rhode Island-Con- necticut Radio Corp. mow Westerly Broad- casting Co.) to change facilities of WERI- FM Westerlv, R. L, from 103.7 mc; ERP 17.5 kw; ant. height 24 feet, to 943 mc: ERP 17.4 kw; ant. height 24 feet, and Willie Broad- casting Co. for new FM in Willimantic. Conn., on 943 mc: ERP 3.36 kw: ant. height 350 feet, became effective Nov. 23 Dursuant to Sect 1.153 of rules. Action Dec. 3. ■ Commission gives notice that Oct. 7 initial decision which looked toward dis- missing application of Ruth M. Crawford, executrix of estate of Percy B. Crawford, to increase Dower of WYCA I FM | Hammond. Ind., on 92.3 mc from 29.7 kw to 106 kw and decrease ant. height from 393 feet to 3o7 feet, became effective Nov. 26 Dursuant to Sect. 1.153 of rules. Action Nov. 29. ■ By order, commission extended for 60 days, from Dec. 3. time for Channel 2 Corp. to start trial of subscriDtion Drograming over KCTOiTV) (ch. 2i Denver. Action Nov. 27. ■ By letter, commission, with Commis- sioner Bartley dissenting, withheld action on application of Tulsa Broadcasting Co. to change trans, location of K TUX-TV (ch. 8i Tulsa, Okla.. increase ant. height and make other technical changes. Action Nov. 27. ■ By order, commission granted petition by Iowa State University of Science and Technology (formerly Iowa State College of Agriculture and Mechanic Arts) for exten- sion of time to Dec. 23 to file amendment to application for Special Sen-ice Authoriza- tion to operate WOI Ames. Iowa, additional hours from 6 a.m. to local sunrise CST with 1 kw and new application seeking regular licensing of presunrise operations pursuant to commission's Oct. 24 memorandum opin- ion and order. Action Nov. 27. ■ By order, commission denied petition by KATV Inc. for postponement of Dec. 2 oral argument in proceeding on application for mod of CP to change trans, location and increase ant. height of KATV < TV i Little Rock. Ark. Commissioner Lee dissented. Ac- tion Nov. 27. ■ By order, commission dismissed, pur- suant" to Sect. 1.85(g) of rules, petition by Swanco Broadcasting Inc. of Iowa iKTOA). Des Moines. Iowa, for reconsideration of Sept. 11 action which denied, without speci- fying reasons therefor, petitioner's and two other applications for review of May 7 Re- view Board's grant to Hawkeye Broadcast- ing Inc. for increased daytime power of KOEL Oelwein. Iowa, from 1 kw to 5 kw, continued operation on 950 kc. 500 w-N. DA- 2. Section of rules cited specifically pro- vides "no petition requesting reconsidera- tion of an order which denies an applica- tion for review without specifying reasons therefor will be entertained." Commissioner Cox not participating. Action Nov. 27. ■ By order in proceeding on applications of Garo W. Ray and Connecticut Coast Broadcasting Co. for new daytime AM sta- tions in Seymour and Bridgeport both Connecticut, respectively, commission de- nied application by Ray for review of Oct. 9 action by Review Board which denied motion by Ray to enlarge issues to include "suburban" and misrepresentation issue as to Connecticut. "Commissioner Cox not par- ticipating. Action Nov. 27. ■ By memorandum opinion and order, commission denied petition by W. D. Frink, tr as Jefferson Radio Co., for reconsidera- tion of Sept. 13 decision which denied ap- plication for license to cover CP for WTXI (1480 kc. 5 kw-Di Irondale. Ala., and which ordered Mr. Frink to cease ODeration on Dec. 11. 1963. Action Nov. 27. Routine roundup ACTIONS BY REVIEW BOARD ■ Granted petition by WHDH Inc. • V. HDH-TV • to extend time to Dec. 10 to file oppositions to Charles River Civic Tele- vision Inc. Detition to enlarge issues relating to W HDH-TV in Boston TV channel 5 pro- ceeding. Action Dec. 3. ■ By memorandum opinion and order, (1) denied joint request by Holston Broad- casting Corp. and C. M. Taylor, applicants for new AM stations in Elizabetbrcn and Blountville, respectively, both Texas, for approval of agreement whereby Holstoh's application would be withdrawn and Taylor would reimburse Holston 52.500 as partial reimbursement for expenses incurred in prosecuting application, and <2"i directed Taylor to file response to Holston's petition to enlarge issues not later than 10 days after release of order. Board Member Nelson dis- sented and issued statement. Action Dec. 3. ■ Granted petition by WKYR Inc. to ex- tend time to Dec. 9 to file reply brief to initial decision in proceeding on application to move WKYR Keyser, W. Va.. to Cumber- land, Md.. and make other changes. Action Dec. 3. ■ By memorandum opinion and order, granted petition by Community Telecasiers of Cleveland Inc. to delete financial issue (issue No. 2) in proceeding on application and that of Cleveland Broadcasting Inc. for new TV on channel 19 in Cleveland. Action Nov. 27. ACTIONS ON MOTIONS By the Office of Opinions and Review ■ Granted motion by Thomas County Broadcasting Inc. iWKTG). Thomasville. Ga., to extend time to Dec. 17 to file replies in proceeding on Ail aoolication. Action Nov. 29. By Chief Hearing Examiner James D. Cunningham ■ Designated Examiner James D. Cun- ningham to preside at hearing in proceed- ing on application of North Caddo Bread- casting Co. for new AM in Vivian, La.; scheduled prehearing conference for Dec 23 and hearing for Jan. 6, 1964. Action Nov. 22. By Hearing Examiner Basil P. Cooper ■ Issued order following Nov. 26 prehear- ing conference and scheduled certain pro- cedural dates in Sacramento. Calif.. TV channel 40 proceeding: continued Dec. 10 prehearing conference to Jan. 7. 1964. and Dec. 18 hearing to Jan. 20. 1964. Action Nov. 26. By Hearing Examiner Charles J. Frederick ■ Issued order following prehearing con- ference stating stipulations to be followed Continued on page 96 BROADCASTING. December 9. 1963 91 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20tf per word— $2.00 minimum • HELP WANTED 25* per word— $2.00 minimum. • DISPLAY ads #20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30* per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C, 20036. Applicants: If transcriptions or bulk packages submitted. $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc, sent to box numbers are sent at owner's risk. Broadcasiing expressly repudiates any liability or responsibility for their custody or return. Help Wanted — Management Manager for medium market radio. $15,000.00 to $20,000.00, California. Write long career letter, lots of references, and include samples of your sales presentations, bro- chures, rate cards, how you run a sales staff, programing ideas, picture of you and your wife. All confidential. We will not ap- proach your present employer. Box N-244, BROADCASTING. Exceptional opportunity for station man- ager strong on sales and promotion. Fine western market — old established music sta- tion. Good salary plus percentage of gross or profits. Full details to Box P-13, BROAD- CASTING. Manager for small market deep south 5 KW. Preferably with 1st phone. Emphasis on sales. Possibility of buying interest for right party. Box P-46, BROADCASTING. Manager wanted for single station West Texas market. No high salary or drew artists wanted. Income is here for man who can produce. You produce for me and I will help you advance. Will consider top sales- man or sales manager ready to manage station. Box P-116, BROADCASTING. Manager to launch new South Jersey coastal AM station. Box P-129, BROADCASTING. Help Wanted — Sales Detroit — Immediate opening for solid sales- man, capable of management, top station multiple chain. Good starting salary. Box M-169, BROADCASTING. Westchester County — sales opening after January. Salary, commission and expenses. References. Reply in confidence. Box N-254, BROADCASTING. Two ambitious salesmen. One for metro- politan market and one for medium-size. Box P-125. BROADCASTING. Radio salesman for 10 kw station in South- east. Experienced, mature man. Send re- sume, references and photo. Box P-146, BROADCASTING. Sales opportunity. Experienced salesman should earn $8,000 first year, 10 to 12 thou- sand second year selling excellent product with good rate card. Station enjoys high prestige in single station market. You'll have good people with which to work, sales train- ing if needed, job security and fringe bene- fits. Station will help find suitable housing. Family man will find wonderful place to work, with good income in good com- munity. We will consider present part time salesman wanting full time sales. Send re- sume to: Dale Low, KNCM, Moberly, Missouri. Top dollar for top salesman for station in city of over 40,000. Interested only in settled man of good character who wants permanent job with growing chain. An- nouncing or engineering helpful, not re- quired. Hamilton Masters WAJF — Decatur, Alabama. Wanted sales manager. Louisville market top 40 daytimer, needs a young aggressive man willing to work for his future. Must have some college and at least two years radio selling experience, call or write Woody Dulaney at WOWI, New Albany, Indiana. Salesmen and sales executives. May we help you relocate? Six-hundred station contacts. Write Broadcast Employment Service, 4825 Tenth Avenue South, Minneapolis, Minne- sota. 55417 Announcers Are you a young radio announcer with a mature voice, some commercial experience, and a desire to join a good medium market station? Then let's get together. We're loaded with employee benefits. The mar- ket's a good one, and the staff is broad- casting minded. Send tape resume and salary range to Box N-154, BROADCAST- ING. Top voice and air personality combined with a first class ticket. Need two men for Mid- west and California. $550.00 to $600.00 to start. Want men who sound good, and also are good engineers. Send long resume, photo, lots of references. No drifters — this is a long term position with top company. Box N-245. BROADCASTING. Announcer-dj, for afternoon shift. Must be able to conduct a good popular music show, not a screamer but able to attract the adult and teen-age audience with a good person- able show. Send tape, photo and resume in- cluding salary. Station located in South Carolina on coast. Box P-48, BROADCAST- ING. Morning announcer for east coast metropoli- tan adult music station. Experience re- quired. Send tape and resume to Box P-52, BROADCASTING. Experienced announcer needed immediately for midwest metro-market good music sta- tion. Must have good air voice and commer- cial delivery. Will consider only those desir- ing permanent employment. Box P-65, BROADCASTING. Disc jockey for top rated New England sta- tion. Send resume, tape and salary require- ments to Box P-68, BROADCASTING. Newsman for radio-television in New Eng- land— send news writing samples, photo, resume and tape to Box P-69, BROAD- CASTING. Wanted: Swinging top 40 format dj, Negro, for all night slot in brand new show case studio. Tell all and send tape with first letter to Box P-71, BROADCASTING. On the way up? Midwest, 5 kw 100,000 city needs mid-road adult dj. Salary open. Tape with commercials and music show to Box P-82. BROADCASTING. CBS fulltimer in large metropolitan market, Southeast, adopting more modern (not rock) musical format. Need lively, bright, per- sonality dj's and experienced newsman. Send tape, resume, salary requirements to Box P-83, BROADCASTING. Talented, enthusiastic professionals wanted. Morning man $8000-10,000; specialist in crea- tive production spots $7800-9100; afternoon man $5200-6500; salesmen — liberal draw against commission. Well established station will give preference to applicants from the Carolinas, Virginia, Southeast. Tell all. sell all first letter with air check to Box P-106. BROADCASTING. Wanted: Four station chain needs combina- tion dj -program director, strong on news delivery. 1st phone preferred. Also need two dj's capable of production and strong news. Opportunity for growth with top multiple station group on West Coast. Send tape, picture, resume and references, first letter. Box P-107. BROADCASTING. Is your production the kind other deejays admire? Airwork the polished, professional calibre that cries out for more attention, appreciation. Too young to have all this talent and drive? We've got a home for you at top-rated pop station in medium market. Other young pros to welcome you. Rush details, tape, pic to Box P-109, BROAD- CASTING. Announcers — (Cont'd) If you are a competent aggresive newsman and comprehend mobile news coverage, we want to hear from you. Highly respected top-rated operation in Illinois. Send tape and complete resume to: Box P-114, BROADCASTING. Immediate opening for man interested in news with announcing background. Texas station looking for young man with desire to improve. Box P-143, BROADCASTING. KLMR Lamar, Colorado within 30 days to be 5000 watts. Has opening for experienced announcer. First phone necessary. Contact Kent Roberts. KLMR. KSON, San Diego's first and only c&w sta- tion expanding air personality staff. Need tape and resume immediately. KSON, U. S. Grant Hotel, San Diego 1, Calif. Farm director-announcer wanted. Good salary. Write KTOE, Mankato, Minn. Announcer with first phone. No mainten- ance. WAMD, Aberdeen, Md. Experienced announcer for suburban Mary- land, independent. Send tape, resume, photo immediately to WASA. Havre De Grace, Md. 17 year old leading top 40 station needs experienced deejay for January 1 opening. Fine working conditions in brand new studios with separate production facilities. Want fast-paced humerous understandable personality. Production abiltiy required. Split shift. Resume, tape, photo. Tapes re- turned. WBBQ AM-FM, Augusta, Ga. Immediate opening for experienced an- nouncer strong on news and general staff announcing, for full time Northwestern Pennsylvania station. Give full details in first letter, references, salary requirements and tape. William M. Winn, WESB, Brad- ford, Pennsylvania. Announcer. Live, swinging, personality, top 40 operation WHSL, Wilmington, N. C. Mature announcer who can handle some sales or office work. Strictly adult in- dependent station. Send tape resume to Ron Wilson WJCM Sebring, Fla. No phone calls. All applications answered. Michigan daytimer has immediate opening for 1st phone announcer-newsman. Prefer family man looking for permanency, and opportunity for advancement. Salary open, dependent on ability. Send tape-resume and picture to WJUD, St. Johns, Mich. Have opening for announcer for adult music station. Must have good voice and experi- ence. Send tape, resume and photo. WLAK, Lakeland, Fla. Stable announcer, with 1st class ticket needed for evening shift. New facilities, es- tablished station, middle road music, South Florida coastal city. Send resume, tape, salary requirements to WNOG, Naples. Florida. Excellent opportunity for experienced an- nouncer radio staff with television oppor- tunities. Send snapshot. Resume and off-air check stressing music and commercials. Pro- gram Director, WOC-AM-FM, Davenport, Iowa. 92 BROADCASTING, December 9, 1963 Announcers — (Cont'd) Production — Programing, Others Sales — (Cont'd) One of the Nation's top C-W stations has an immediate opening for an experienced, mature morning announcer. Must know and believe in country music. Send tape and complete resume to WQEK. Box 3172. Jack- sonville. Fla. 33206 Wanted Negro 1st phone combo. Little main- tenance for small market daytimer. Call collect Ted Revnolds 919-654-3971. Announcers: All states. Tapes to Darden Associates. Box 231. Roosevelt. N. Y„ 212- TW6-1245. Xeed sharp boardman for tight format non- ^ock above average voice, punchy news re- write and delivery. Call "Mitch" 402-341-6750. Better radio or TV jobs. Six hundred sta- tion contacts through one application. Write : Broadcast Employment Service. 4825 Tenth Avenue South. Minneapolis, Minnesota. 55417 Technical Regular staff opening coming up January for first-ticket combo. Colorado kilowatt moving up. Must be fair both maintenance and announcing. Good work references es- sential. Clean community, fine climate, pleasant working conditions. Box P-54, BROADCASTING. Wanted: Chief engineer, experienced, cap- able of maintenance, steady good position. Warm climate, west Texas. Airmail refer- ences, experience, salarv expected. Box P- 55. BROADCASTING. Wanted: Negro engineer, first class ticket only, experience not necessary, only willing- ness to work and learn. 5 kw-directional. Complete resume and minimum starting salary immediately to Box P-70. BROAD- CASTING. Need experienced engineer to do all main- tenance and remotes for full time AM sta- tion Florida East coast. Write Box P-110, EROADCASTING. Wanted: First phone engineer with experi- ence in AM and completely automated FM. Send full particulars and general salary re- quirements first letter to KBIM Box 910, Roswell. New Mexico. Wanted — Chief Engineer for station operat- ing directional nighttime. No announcing. Experienced man preferred but will con- sider all applications. Roy Judge, station KWSH, Wewoka, Oklahoma. Chief engineer needed for lavishly equipped station. 1000 watt non-directional day, 500 watt directional night. Have applied for 50 kw FM. Must handle all this and vast amount of audio equipment in three studios. Send complete resume, photo and refer- ences to E. D. Bevdush, WLPM. Suffolk. Va. Immediate opening in South central Penn- sylvania college town for combination man. Must be top quality engineer and intelligent, adult commercial announcer for morning board work, send tape, picture, reference, resume, salary requirements to WSHP, Box 1480 Shippensburg. Pennsylvania. Licensed combo men, investigate job op- portunities. Write: Broadcast Employment Service. 4825 Tenth Avenue South, Min- neapolis. Minnesota. 55417 Production Programing & Others Need both experienced news director and dj. Want mature voices. Good pay. Send •ape. resume to Box N-185. BROADCAST- ING. Wanted — farm director, newsman, midwest. Age no factor. Box P-9, BROADCASTING Wanted: Bright, sharp production man in major radio outlet. Ideas for unique com- mercial presentation, preparing spec copy, updating existing copy, can use records and transcriptions in selling. Can you THINK"? You've got a job! Box P-12, BROADCAST- ING. Copywriter for east coast adult music sta- tion in metropolitan market. Send particu- lars to Box P-53. BROADCASTING. Continued Experienced announcer-copy writer who can also double in news needed for midwest metro-market station. Versatility with ma- ture presentation desired. This is a good music station. Only those seeking permanent emplovment need applv. Box P-66, BROAD- CASTING. Night news editor for top news station in New England and medium market resort citv experience necessarv. Box P-127, BROADCASTING. Experienced combination local newsman- afternoon dj. Newsmobile. Non-rock modern adult programing. Modern equipment. Prefer married, some college. Permanent. Salary open. Medium market, home of Purdue Uni- versity. WAZY, Lafayette, Indiana. Immediate opening for news director, up to S140 a week starting salary plus hos- pitalization, life insurance program and ex- pense allowance. Six day week, long hours. But director will have an assistant on air. Tape must be supplied. Applv WGHQ, Box 427", Kingston, N. Y. Situations Wanted — Management Seasoned pro! 15 years general manager competitive markets. Flawless record. N-187, BROADCASTING. General Manager — Seventeen years in radio from small market independents to medium market network including group operation. Successful local sales record. Worked with top reps on national sales Nine years Man- ager: remainder as Sales Manager, P.D.. News Director, talent. Best references. Box P-4. BROADCASTING. 10 years all around radio. Desire position with station offering opportunity in man- agement. Currently employed in highly com- petitive market as newshawk. Box P-56, BROADCASTING. Qualified to manage. Eight years experience in AM and FM. References. New York State only. Box P-76. BROADCASTING. Manager: Presently employed sales manager 5000 watt AM-FM. Management experience. New York State onlv. Box P-78. BROAD- CASTING. Unusually well-qualified broadcaster avail- able for management position within the next 90 days. This man has 15 years solid experience in large-market operation. Box P-89. BROADCASTING. Small market manager desires change. I am currently billing S3500-4000 local business monthly plus doing sales promotion, station promotion, managing and writing 60^ of copv. Prefer Minnesota or Wisconsin. Box P-113. BROADCASTING. General management wanted in good town to live and raise family, all around radio man, completelv experienced, especiallv sales. Box P-126. BROADCASTING. Available — General manager with experience — profit making proven record — well quali- fied. Box P-128. BROADCASTING. Sales mgr. with one of the fastest growing Negro radio stations in top 8 markets. All finest references local & national, heavy sales background, move planned with pres- ent owner due to unavoidab'e conflict. Box P-131. BROADCASTING. Sales manager presently managing, heavy sales experience, local, national metro- politan. Have top references & contacts must move because of 3 mgr., 2 stations. Also TV sales. 12 vears experience, familv. Box P-132. BROADCASTING. Sales Sales my primary irterest as sales manager or salesman. Have 22 years radio experience in all phases. Finest references. Write Box P-59. BROADCASTING. Copywriter-announcer wants full or part- time sales. College, excellent references. Pre- fer Florida. Southwest or West Coast. Box P-95. BROADCASTING. 33, family. Some programing, radio sales experience. Recent radio-TV degree after 10 years previous business experience. Want sales or sales-announcing, future manage- ment. Southwest small to medium market. Cal Rains, 7023 Leader, Houston. Announcers San Francisco first phone personality avail- able. Interested? Box N-45, BROADCAST- ING. Wanted: sports directors job. Plenty of radio experience. Seeking T.V. -Radio Combo will consider director or asst, only. You make the salary offer, then we will get to- gether. In no hurrv. Box P-6, BROADCAST- ING. Won't someone give a young man a break? Married, dependable announcer seeks small or medium market. Box P-41. BROADCAST- ING. 4 years experience in sales, announcing & play-by-play. Desire smaller mkt. in mid- west or west. All replies answered. Box P- 44. BROADCASTING. Disc jockey-announcer; presently involved in international broadcasting operation in- terested in offer from medium or large mar- ket operation. 13 years experience in adult, good music broadcasting. Letter, resume and details readv. Prefer live audition. Box P-47, BROADCASTING. Bilingual I English & Spanish) dj announcer: Authoritative newscaster, swinging person- ality, tight board, cooperative, dependable not a floater. Box P-49, BROADCASTING Ex-Storz personality dj now available! Num- ber 1 Pulse & Hooper for past three years. Tight board, college background, five years experience, not a drifter. Will relocate to any major, or medium market. Box N-235. BROADCASTING. Swinging five wire, 3 voices gimmicks. Top morning man in major. Replv majors onlv. Box P-62, BROADCASTING. lop 40 funny man. music director, holding 70SJ hooper. If you want your audience ex- panded and entertained by a pro, I'm your man. No "Chicken 40" formats. Fourth Vear in mediums, ready for major market. I hope you know talent when vou hear it. Aircheck available. Box P-64. BROADCAST- ING Professionally seasoned mike-side. Tough an- nouncing heavy news. Will relocate from Cleveland, Ohio. Box P-67, BROADCAST- ING. Sports announcer looking for sports minded station, finest of references. Box P-74 BROADCASTING. First phone radio-TV announcer, newswriter. 35, married, two children. Box P-77. BROADCASTING. Announcer-experienced, mature authorita- tive voice for metro market. Married, desire permanency and min. S150.00 wk. Box P-81. EROADCASTING. Experienced three in one Negro personality announcer, production man, plav-bv-plav sports, familv man. Box P-86. BROADCAST- ING. First phone showman — 6 years in major mar- kets. College, draft free, available im- mediatelv. Box P-87. BROADCASTING. Recent announcing school graduate seeks permanent spot. Any position providing ex- perience in all phases. Can operate own board. Tape available. Box P-91. BROAD- CASTING. Gal disc jockey, traffic, women's programs, great writer, continuity, scripts, hard worker. Available immediatelv. Box P-92, BROADCASTING. Well rounded air personality dj announcer, mature, stable, college, voice with a dif- ference wants middle of road station. Prefer San Francisco or West Coast, minimum $150. Box P-93. BROADCASTING. BROADCASTING, December 9, 1963 93 Announcers — (Cont'd) Announcers — (Cont'd) Production Programing & Others DJ/news working top rated top 40 station medium market. Wish to relocate West Coast minimum $150. Reliable. Box P-94, BROAD- CASTING. Newscaster, announcer, combo: Deep-voiced authoritative delivery, warm friendly, ver- satile. Midwest, Northeast. Presently New York area part-time. Negro, single, serious. Box P-97, BROADCASTING. Competent — sincere — versatile — staff an- nouncer with production-agency back- ground. A-l references. Willing to relocate. Box P-99, BROADCASTING. Experienced announcer desires position in medium market. Fast pace, good voice. Box P-100, BROADCASTING. Proven combo-man seeking position in fine music station, preferably classical. Thor- oughly acquainted with all forms of music. Box P-103, BROADCASTING. Negro dj smooth sound dependable willing worker, any spot or area. Now available. Box P-104, BROADCASTING. Well rounded air personality, bright sound- ing dj, announcer experienced — all phases— — tight board. Authoritative newscaster. Re- motes/beepers. Professional attitude co- operative. Box P-105, BROADCASTING. The strongest personality in existence, com- pare me and you'll agree. Experienced. Comedy style like Groucho Marx. Profes- sional gag writer. College degree, veteran. Box P-lll. BROADCASTING. Country personality, newsman, salesman, wants larger market. Fast, good sound. Pres- ently Southwest. Box P-115, BROADCAST- ING. I am currently employed in a major mar- ket at one of the country's best popular music stations. For reasons which I will disclose in my reply to your letter, I am ready to leave. I am no floater, my back- ground is impeccable. If you feel top talent is worth at least $175 or more a week, listen to my story. Box P-118, BROAD- CASTING. First phone, announcer, dee-jay. Limited experience. Tight production. Willing worker. Box P-123, BROADCASTING. N.Y., N.J., Conn. — Announcer/dj, newscaster, experience, tight productional fast board. Family man. Box P-133, BROADCASTING. Authoritative newscast announcer, dj an- nouncer. Tight board. Professional attitude, personable. Box P-134. BROADCASTING. Top flight dj (personality) tight board. Wishes position with good station. Box P-135. BROADCASTING. Announcer, dj. bright personality, tight board, experience. Want to settle, not a floater or prima donna. Box P-136, BROAD- CASTING. Versatile announcer — experienced selling sound — tight board — 2 years experience, not a floater. Box P-137, BROADCASTING. Bright air personality, newscaster. Family man, not a prima donna or floater. Box P-138. BROADCASTING. Young dee jay — easy talking. Training & some experience. Tape available. Box P-139, BROADCASTING. Swinging dj personality — Negro, authorita- tive newscast, happy sound, broadcast school graduate, not a floater or prima donna. Box P-140. BROADCASTING. Announcer engineer — 1st phone — desire staff position, your style or mine. Good news, good music, good background — 2Vz years sales advertising. South or Southwest pre- ferred, not required. Box P-142, BROAD- CASTING. Announcer, D.J. experienced middle road format, tape resume on request. Box P-144, BROADCASTING. 1st phone, Tom Stanton, single 2 years ex- perience, no maintenance. Tom Stanton, JA-1-1478, 8048 Busiek Dr., St. Louis 34, Missouri. Newscaster and/or announcer desires posi- tion in California. Have no experience, have 1st phone and announcing training. Write: Walt Eschenbach, 1237 S. 55th St., Rich- mond, Calif., or call 415-233-9412. Negro — announcer, disc-jockey, newscaster. Have experience, good voice, will travel. Quickly. Who? Where? When? Ben Perry, 1204 Union Ave., Bronx, N. Y. DA 9-4441 (mornings). Technical Spanish American young man available for job with good future. . . . First phone . . . recently graduated from Television produc- tion and studio operation. No maintenance. Box P-51, BROADCASTING. Sales engineer — Broadcast, AM, FM, TV microwave. 4 years experience, excellent sales record. Background, college, 20 years broadcast. Prefer South, will relocate. Box P-84, BROADCASTING. Experienced engineer desires permanent position. Delaware, Maryland, North Caro- lina, Virginia, West Virginia. Construction, installation, maintenance, proofs. Box P-108, BROADCASTING. Competent engineer with tools and equip- ment will take salary cut to get out of announcing shift. Single, free to travel. Johnny Jay, 1724 Quincy Street. Bakersfield, Calif. Production Programing & Others Available — Experienced in kids show — ■ weather — news — commercials — host — direct- ing. Write Box M-267, BROADCASTING. Quality continuity director or writer for quality sound that adheres to NAB code, pleasent appearance, good voice, college, married. 30 & 3rd phone. Box P-43, BROAD- CASTING. News Director in million plus area seeks change. No TV experience, but would like opportunity. Not a screamer. Box P-57, BROADCASTING. Copywriter, thoroughly experienced, radio, TV, agency, creative, production oriented, effective. Box P-58, BROADCASTING. Copywriter/Announcer. Advertising agency and radio station background. Tape and copy available. Presently employed. Box P-60, BROADCASTING. I thrive on tough competition and real chal- lenge. This PD/JOCK with a first phone has a consistent record of being number one. Let me program your station into the num- ber one slot. All replies considered. Box P-61, BROADCASTING. Newscaster — with network news staff and regional news directing experience of ten years desires position in any formidable East Coast market. If you have a responsible radio or TV news department you must be interested. Box P-63, BROADCASTING. Experienced, comical personality, profes- sional gag writer, comedy style like Groucho Marx. College degree, broadcasting school graduate, veteran. Box P-75, BROADCAST- ING. Program director. Available January 1st. Eight years experience all phases AM-FM adult programing, production. 34, family, permanent. Californian. relocate West. $150. Box P-79. BROADCASTING. Experienced newsman. Five years major Eastern markets. Two years UN correspond- ent NYC. Box P-80. BROADCASTING. Newsman. College and announcing school graduate. Year experience, first phone, no maintenance. Box P-85. BROADCASTING. Continued Copywriter-announcer. Radio station and advertising agency experience. Tape or copy available. Currently employed. Box P-98, BROADCASTING. Want the imaginative, audience-building ap- proach in news? Pro, nine years writing for newspaper, radio, television. Specialty — the feature touch. Seeking opportunity with sta- tion building distinctive news style through easy-on-the-ears writing, not whoops and whistles. Samples: Box P-120, BROADCAST- ING. Must relocate, eighteen years radio. Pro- graming, news, award winning farm re- porter. Small family. Best references. Prefer Southeast. All replies answered. Box P-124, BROADCASTING. Newsman, top quality, editor-writer. Ten years in radio publications. Mature. Will relocate. Box P-145, BROADCASTING. Available immediately newsman-reporter- announcer. 3 years experience, radio, former news director, 5 kw N.Y. state. Currently free-lancing. Married, excellent references. Salary open. Phone 401-647-5481 or write M. C. Sinclair, N. Scituate. R. I. TELEVISION Help Wanted — Management Mid-central television station will be re- placing its general manager due to promo- tion. If you are qualified for this heavily sales-oriented position please submit your qualifications and references. Box P-119, BROADCASTING. Announcers Virginia fulltime radio and TV operation needs good experienced middle of the road format. Must be reliable. Opportunity for TV sports, send tape, pix, resume, and salary expectations to Box P-88. BROAD- CASTING. Gold in Alaska for quality announcer with first phone and adult personality for radio board shift and television news. Fringe benefits and favorable working conditions amid spectacular country with mild climate. Gold rush tape, photograph, full resume KINY-KINY-TV, Juneau, Alaska. Immediate opening for mature announcer for on camera as well as booth. Send pic- ture, audio tape, and full resume or sof to Ralph Webb. Program Mgr., KWTX-TV, Waco, Texas. Technical Have immediate opening for experienced CATV engineer in construction and opera- tion of proposed elaborate and large sys- tem. Send full particulars in initial response. Box N-7, BROADCASTING. Chief, small VHF station, Eastern seaboard. Must have good knowledge transmitter. Unusual opportunity. Box N-198, BROAD- CASTING. Wanted: Chief engineer, major TV market, midwest. Apply in confidence with resume and references to Box P-39. BROADCAST- ING. Engineer first class license, immediate open- ing. Television transmitter-switcher shift. Call Carl Anderson. KREY-TV, Montrose, Colorado. Chief engineer for 5 kw directional and 1 kw sister station, need an experienced man who can assume complete responsibility for both studio and transmitter maintenance. Contact E. M. Tink, V.P. of engineering, KWWL-TV, Waterloo. Iowa. 94 BROADCASTING, December 9, 1963 TELEVISION FOR SALE — Equipment MISCELLANEOUS Situations Wanted — Management Ambitious, aggressive regional sales man- ager desires to make change now. 16 years experience in radio, TV, agency plus news- paper background. Can direct local sales staff or successfully fill national or regional sales position. Outstanding references. Box P-18, BROAD CASTING. Sales Professional television salesman. Repre- sented twelve years one of largest firms, highly competitive midwest area. Resigned ownership change. Prior successful sales manager, references, resume substantiate. Associated two firms 23 years. Interested sales or sales manager. Complete knowledge public relations, sales promotion, etc. 45. Norweigian, family. Box P-96, BROADCAST- ING. Top-flight executive salesman, 20 years broadcast experience — 10 selling TV-radio time, 10 selling syndication. Seeks challeng- ing sales or sales management opportunity. Knowledge of and top contacts throughout East and middlewest. Will travel. Finest industry references. Available January. Box P-121. BROADCASTING. Announcers Proven, presently employed, on camera and booth TV news, commercial, and sports an- nouncer. Seeking position in medium to large market. Have first phone. Box P-102, BROADCASTING. Presently radio sales mgr. Must relocate. Local national and metropolitan TV sales background. Best references for former and present employers. Excellent sales record. Box P-130. BROADCASTING. Production, Programing & Others Kids show . . . tried and proven brand new show. For VTR phone 213-332-3398. Box P- 27, BROADCASTING. Top-notch film editor, looking for position as film director. Experience in all types of film editing. Also experienced in photo- graphy and all phases production. Broad- casting degree. Draft exempt. Married. Box P-122. BROADCASTING. Operations manager — Ambitious, versatile, experienced. Ten working years in film, op- erations, and production. Radio-TV College graduate seeking permanent position, with advancement opportunity. Married, 4 child- ren. Available immediately. Address re- plies to David Fleischer. RR=7 Grimes Mill Road, Lexington, Kentucky. WANTED TO BUY Equipment Wanted: Complete used Automated equip- ment for radio station. Schaffer, A T C etc Box N-271, BROADCASTING. GE XT-1A 1 KW AM transmitter, Robinson turntables, Rust remote control equipment 4X500F tubes, Wollensack T-1500 tape re- corders, state condition and price. Box P-50 BROADCASTING. Eight-bay Andrew FM, antenna. Box N-284 BROADCASTING. 250-lkw FM transmitter and associated equipment. State age, condition, model price etc. Box P-101, BROADCASTING. Wanted: WDBC, Escanaba, Michigan has been granted an increase to 10 kw. Station is now seeking a 10 kw transmitter. Contact General Manager A. E. Dahl, 606 Luding- ton Street. 6 Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind, 440 Columbus Ave., N.Y.C. Xmission Line; Teflon insulated, ls/a" rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. Television film camera RCA TK-20A with accessories in good condition. Inspection or inquiries invited. Box P-45, BROADCAST- ING. Ampex 620 Amplifier-speaker. Perfect con- dition. Like new. S150. Steve Blaine Produc- tions, 59 Oviedo Court, Pacifica, Calif. For sale — A Collins 26-J-l Auto level limit- ing amplifier, near new $150.00. Collins ATC PB 150/PB 190 cartridge playback unit, near new $325.00. Collins ATC AB 150 AB 190 record amplifier for above w/connecting cables $200.00. Contact Howard L. Harring- ton, Box 385, Ogallala, Nebrlaska. Rust Model KI-108 remote control unit con- sisting of: control unit, transmitter unit, AM monitor, pre-amp also sample pickups for plate voitage and current, antenna current, and tower lights. Fair condition $450.00. Mr. Lee WPVL, Painesville, Ohio RCA TT5A tuned to channel 2. Priced to sell quicklv. Write Box M-23. BROAD- CASTING. Reversable geared motors, ideal for remote control, 24 volts AC or DC. $10.00 each write Box P-72, BROADCASTING. Sacrifice 4 sets RCA TV eye Vidicon cameras in good working condition. $200 each. Paul McAdam, Box 691, Livingston, Montana. Machenzie repeater system. 1 CPR record unit. 5 CPB playback unit. 150 cartridges and miscellaneous supplies. $750. Magnecord PT6-6 complete recorder. Richard Haskey, KGUD, Santa Barbara, California. Federal 191-A, 192-A or 193-A FM trans- mitter operators. We plan dismantling a 192-A in good operating condition. Want spare parts? Write KUTE, 217 West Broad- way. Glendale 4, Calif. Antenna relay EF Johnson DPDT contractor 145-202-13 brand new $65.00. WHAI, Green- field, Mass. 190' guyed tower for immediate sale to best offer. Purchaser must dismantle and haul. Call Jimmy Childress, 586-2221, Sylva, North Carolina. For sale — two long play tape machines — magnacorder model 814, in good condition. $375.00 each or $695.00 for both. One closed circuit Blonder-Tongue camera and control unit $1,000.00. One 16 mm Bolex film camera adapted for TV, with accessories, $275.00. One Jerrold FM modulator unit, model AFM $100.00. Box P-117, BROADCASTING. BUSLNESS OPPORTUNITY Will trade 15 years of successful large mar- ket ownership-management experience for managerial position with stock option. All communications will be answered in con- fidence. Box P-90, BROADCASTING. Highly experienced and successful large mar- ket operator wishes to contact persons in- terested in forming investment group to acquire broadcast properties. All replies answered in confidence. Box P-112, BROAD- CASTING. 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. "TALK TO YOURSELF" is a new file of comedy banter for disc jockeys who can do two voices. Quick time fillers $5.00 — Also, available new "SOUND EFFECTS BITS" using stock sounds for maximum laughs . . . $5.00 . . . Show-Biz Comedy Service (Dept. T) 65 Parkway Court. Brooklyn, N. Y., 11235. 168 hours — A complete summary of the week in review, accenting the major stories of the past 168 hours. A perfect 15 minute program, spiced with actualities, and the sounds of the news — Air Mail Special Delivery for week-end broadcasting. Top audience re- sponse— Added depth and prestige — amaz- ingly low cost. Write Box N-125, BROAD- CASTING. PGA Golf Tournaments fed to your station (28 feeds). $1.00 per 1,000 (city pop.). Write Tee-Putt Productions, 614 N. Rampart, New Orleans, La. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K. Grantham Schools, 3123 Gillham Road. Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta. Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. San Francisco's Chris Borden School gradu- ates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ment. Illustrated brochure, 259 Geary St. Starting date for next class January 13, 1964. Save time! Save money! You get an FCC first class license in just five (5) weeks with R. E. I. training in beautiful Sarasota. Affi- liated with modern, commercial station. Free placement. Radio Engineering Insti- tute of Florida, Inc., 135 Pineapple Ave., Sarasota, Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 209 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California. BROADCASTING, December 9, 1963 9C- INSTRUCTIONS— (Cont'd) Announcing, programing, first phone, all phases electronics. Thorough. intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin January 13, March 16, and May 18. Lab training and advanced electronics available after first phone course to, those who wish to continue. For free brochure, write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. 90027 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W 43rd, N. Y. OX 5-9245. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver. Colorado. The greatest! Write for bulletin. Next resident class starts January 13. Signal Broadcasting, 431 W. Colfax, Denver, Colorado, 80204. Also announcing, station operations course and TV production. America's pioneer. 1st in broadcasting since 1934. National Academy of Broadcasting, 814 H St. NW, Washington 1, D. C. Beginning announcers! Get the groundwork for your radio career at home through a complete tape course. Covers announcing, production and programing. Audio examples, lectures, lesson manuals. The best low cost way to learn the ropes. Free brochure. Capco Broadcasting Instruction, Box 5053, Tulsa, Oklahoma. Help Wanted— Sales NATIONAL SALES MANAGER I for Mid -America independent | VHF. Photo, resume, personal and j | professional references to, Box P-42, BROADCASTING Situations Wanted — Manapement Announcers SALES MANAGER Radio-TV Professional Radio, Television and Adver- tising Agency Executive currently employed at same location for past fifteen years. Respected name in industry, especially by Ohio, Pennsylvania, Michigan and New York Advertising Agencies. Desires relo- cation in Northeastern Ohio. New owner- ship necessitates change. College Grad., married, desires permanent location. Money to invest if necessary. Available for per- sonal interview. Complete resume upon re- quest. Box P-21, BEOADCASTING LA Only: Engineering years include — 2 Na- tional Network. 8 CB. 2 Hi-power UHF-TV transmitter, 14 First Ticket, 8 consulting en- gineer. 10 announcing years include 5 as #1 in top 40 (1 major metro). All types formats. TV news and booth. PD- and production. 4 years sales and manager. Technical and general radio and TV writings. 31 year old broadcast veteran with shining record, now TV shop foreman, seeks part or full time return. Weekend an- nouncing to CE. Write Bert Gallemore. 110% N. Lincoln, Monterey Park, Cal. WANTED TO BUY— Stations WILL BUY ALL OR PART Radio Exec, seeks all or part ownership of radio or TV station in Iowa, Illinois, Wise, or Indiana. Have B. S. Degree. Strong background in Operations, Programing, News. Sales. Replies confidential to: Box N-173, BROADCASTING FOR SALE— Stations— (Cont'd) FOR SALE Middle Market Southeastern Net- work TV Station. Principals only. Write Box P-73, BROADCASTING. .11 I I I I I I I I I I I I I I I I I I I I I I I DAYTIMER _ Northeast, available immediately. ■* Excellent equipment, good cash flow. ~ Reasonable terms to qualified buyer. — Small market. Owner desires to " complete sales agreement for filing with FCC before January 1, 1964. Box P-141, BROADCASTING 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i r ,GUNZENDORFER, CALIFORNIA. Southern Mkt. leading full- time. Asking S225.000 with S65.000 down. OREGON. Fulltimer S15.000 down. CALIFORNIA. Daytimer 820,000 down. WILT GUNZENDORFER AND ASSOCIATES Licensed Brokers Phone OL 2-8800 864 So. Robertson, Los Angeles 35, Calif. To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. O. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS STATIONS FOR SALE SOUTHWEST. Exclusive. Priced at $1 50,000. Terms. FAR WEST. Full time. Priced at $75,000. Terms. SOUTH. Daytime. Priced at $100,000. 29% down. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California THE OHIO VALLEY AMERICA'S NEWEST INDUSTRIAL EMPIRE (See Reader's Digest, December, 1963> Radio station available. Full time, low fre- quency $300,000 — terms buying and selling, check with * CHAPMAN COMPANY rsc 2Q45 PEACHTIt EE RD . , ATLANTA, GA. 30309 96 Continued from page 91 in Cleveland TV channel 19 proceeding Action Nov. 26. By Hearing Examiner Walther W. Guenther ■ Granted motion by Cleveland County Broadcasting Inc. IWADA), Shelby, N. C, to correct transcript in proceeding on AM application and that of Community Broad- casting Inc. (WHPB), Belton, S. C, and, on own motion, made certain other correc- tions. Action Dec. 2. By Hearing Examiner H. Gifford Irion ■ Granted request by C. M. Taylor to continue Dec. 6 hearing to Jan. 6, 1964, in proceeding on application and that of Hol- ston Broadcasting Corp. for new AM sta- tions in Blountville and Elizabethton. both Tennessee, respectively. Action Dec. 2. ■ Continued Nov. 25 conference to Nov. 27 in proceeding on AM applications of KWEN Broadcasting Co., Fort Arthur, and Woodland Broadcasting Co., Vidor, both Texas. Action Nov. 27. ■ In proceeding on applications of KWEN Broadcasting Co. and Woodland Broadcast- ing Co. for new AM stations in Port Arthur and Vidor, both Texas, respectively, sched- uled Jan. 6. 1964, for exchange of exhibits, Jan. 17 for further hearing conference and continued Dec. 17 hearing to Jan. 27, 1964. Action Nov. 27. By Hearing Examiner Jay A. Kyle ■ Granted requests by Geoffrey A. Lap- ping and Broadcast Bureau to extend time from Nov. 25 to Dec. 3 to file proposed find- ings and to Dec. 13 for replies in proceeding on Lapping's application for new AM in Blythe, Calif. Action Nov. 29. By Hearing Examiner Forest L. McClenning ■ On own motion, continued Nov. 25 hear- ing to Nov. 27 in proceeding on AM appli- cation of Radio Station KAYE. Puyallup Wash. Action Nov. 27. By Hearing Examiner Chester F. Naumowicz Jr. ■ In consolidated proceeding on applica- tions of Charles W. Stone for renewal of license of KCHY Cheyenne, Wyo., and to change facilities of that station, and Charles W. Stone and Josephine R. Stone, joint tenants, d/b as Fort Broadcasting Co., for renewal of license of KDAC Fort Bragg Calif., in Docs. 14816 et al., granted request of parties to extend time to Dec. 20, and Jan. 3, 1964, respectively, to file proposed findings and replies. Action Nov. 27. ■ Granted request by John Self to extend to Dec. 3 time to file reply findings in pro- ceeding on application for new AM in Win- field, Ala. Action Nov. 26. By Hearing Examiner Sol Schildhause ■ Pursuant to agreements reached at Nov. 29 further prehearing conference in pro- ceeding on applications of WEAT-TV Inc. and Scripps-Howard Broadcasting Co. to change trans, location, increase ant. height, and to make other changes in WEAT-TV (ch. 12) and WPTV (TV) (ch. 5). respec- tively, both West Palm Beach, Fla., con- tinued Dec. 3 hearing to Jan. 31. 1964. Ac- tion Dec. 2. ■ On own motion, scheduled further pre- hearing conference for Dec. 4 in proceeding on applications of TVue Associates Inc. and United Artists Broadcasting Inc. for new TV stations on channel 23 in Houston. Ac- tion Nov. 27. ■ On basis of discussions held at Nov. 26 prehearing conference, continued Dec. 17 hearing to date to be fixed by subsequent order and scheduled further prehearing conference for Jan. 3, 1964. in Houston TV channel 23 proceeding. Action Nov. 26. ■ Granted request by WEST-TV Inc. (WEAT-TV). and Scripps-Howard Broad- casting Co. (WPTV), both West Palm Beach. Fla., and scheduled further prehearing con- ference for Nov. 29 in proceeding on TV applications in Docs. 15136-7. Action Nov. 26. ■ Granted petition by Lake-Valley Broad- casters Inc. for leave to make engineering amendments to application for new AM in Crystal Lake, 111. Action Nov. 26. By Hearing Examiner Herbert Sharfman ■ Granted request by North Atlanta Broadcasting Co., North Atlanta, Ga., to BROADCASTING, December 9, 1963 further extend time from Dec. 2 to Dec. 6 to file reply findings in proceeding on AM application." Action Dec. 2. a In consolidated AM proceeding on appli- cations of Coastal Broadcasters Inc. and Colchester Broadcasting Corp., both Hern- don and Prince William Broadcasting Corp. (WPRW), Manassas, both Virginia, in Docs. 14873 et al., granted request by Coastal Broadcasters to extend time to Dec. 6 to file corrections to transcript. Action Dec. 2. a In consolidated AM proceeding on ap- plications of Coastal Broadcasters Inc. and Colchester Broadcasting Corp., both Hern- don, and Prince William Broadcasting Corp. (WPRW). Manassas, both Virginia, in Docs. 14873 et al., granted petition by WPRW to extend time from Nov. 27 to Dec. 11 to file initial proposed findings and from Dec. 9 to Dec. 23 for replies. Action Nov. 27. By Hearing Examiner Elizabeth C. Smith ■ Granted petition by Broadcast Bureau to continue Nov. 26 hearing from 10 a.m. to 2 p.m.. same date, in proceeding on AM ap- plication of Eastside Broadcasting Co.. Phoenix, Ariz. Action Nov. 26. BROADCAST ACTIONS by Broadcast Bureau Actions of Dec. 3 WABC-TV New York — Granted renewal of licenses for TV (aux. trans, and ant. and main trans, and ant.) and aux; without prejudice to such action as commission may deem warranted as result of final determi- nations: (1) with respect to conclusions and recommendations set forth in report of Net- work Study Staff; and (2) with respect to related studies and inquiries now being con- sidered or conducted by commission. WPIX(TV) New York — Granted renewal of licenses for TV (main trans, and ant. arid aux. ant.) and aux. WCBS-TV New York — Granted renewal of licenses for TV (main trans, and ant. and aux. trans.) and aux.; without prejudice to such action as commission may deem war- ranted as result of final determinations: (1) with respect to conclusions and recom- mendations set forth in report of Network Study Staff; (2) with respect to related studies and inquiries now being considered or conducted by commission; (3) with re- spect to pending antitrust matters relating to CBS and (4) with respect to application of Sects. 3.658(a) and (e) of commission's rules to certain amendments to affiliation contracts proposed by CBS. KIKO Miami, Ariz. — Granted increased daytime power on 1340 kc. from 250 w to 1 kw, continued nighttime operation with 250 w- and installation of new trans.; conditions. WXRI(FM) Norfolk, Va.— Granted CP to change frequency to 105.3 mc; increase ERP to 50 kw; ant. height to 245 feet; change type trans, and main studio and trans, loca- tion to Portsmouth, Va., and make changes in ant. system. WMNC-FM Morganton, N. C— Granted li- cense. KPTV(TV) Portland, Ore.— Granted mod. of CP to change trans, location; increase ant. height to 1780 feet; make changes in ant. system; ERP shewn as 309 kw vis. and 155 kw aur.; conditions. WFSG Boca Raton, Fla— Granted mod. of CP to change ant -trans, site, applicant's name to Fred S. Grunwald, tr/as company of same name, and make changes in ground system. KLME Laramie, Wyo. — Granted mod. of CP to change type trans. ■ Granted licenses for following: WPGF Burgaw, N. C; WSHB Raeford, N. C. and specify geographic coordinates; WBER Moncks Corner. S. C; WFBS Spring Lake, N. C, and redescribe main studio location and remote control point; WPTL Canton, N. C, and specify type trans. ■ Following stations were granted exten- sions of completion dates as shown: WFSG Boca Raton. Fla.. to April 1. 1964; KLME Laramie, Wyo., to May 1, 1964. Actions of Nov. 29 KOFO-FM Ottawa, Kan. — Granted CP to change ant. -trans, and studio location; make changes in ant. system (increase height) ; decrease ERP to 5.8 kw; and in- crease ant. height to 340 feet. WGTC-FM Greenville. N. C— Granted mod. of CP to change ant. -trans, and main studio location to South Evans St. (ex- tended), Greenville, N. C; change type trans, and ant.; increase ERP to 100 kw and ant. height to 560 feet; and make changes in ant system. BROADCASTING, December 9, 1963 ■ Granted renewal of licenses for follow- ing: WADA Shelby, N. C; WCDJ Edenton. N. C; WDXY Sumter, S. C; WGOG Wal- halla, S. C; WHIP Mooresville. N. C; WHPE-AM-FM High Point, N. C; WLLE Raleigh, N. C; WMYB Myrtle Beach; WOKE Charleston; WORD Spartanburg; WPAL Charleston: WPCC Clinton, all South Caro- lina; WPEG Winston-Salem, N. C; WPET Greensboro. N. C; WPNF Brevard, N. C; WQIZ St. George. S. C: WQSN Charleston, S. C: WRKB Kannapolis; WRNB New Bern; WSIC Statesville; WSKY Asheville, all North Carolina: WSNW-AM-FM Seneca, S.C.; WSRC and WSSB, both Durham, N.C.; WSTP-AM-FM Salisbury; WSVM Valdese; WWOK Charlotte; WYAL Scotland Neck; WZKY Albemarle, all North Carolina; WZOO Spartanburg, S. C; WYFM(FM) Charlotte; WIST-AM-FM Charlotte; WCKB Dunn; WLAS Jacksonville; WLON Lincoln- ton; WRRZ Clinton; WRXO-AM-FM Rox- boro, all North Carolina; WTND and auxil- iary, Orangebury. S. C; WBTV(TV) Char- lotte, N. C; WBTW(TV) Florence, S. O; WECT(TV) Wilmington, N. C: WFMY-TV Greensboro, N. C; WIS-TV Columbia, S. C; WISE-TV Asheville, N. C; WPAQ Mount Airy, N. C; WITN-TV Washington, N. C; WLOS-TV Asheville. N. C; WNOK-TV Co- lumbia, S. O: WNCT(TV) Greenville, N. C; WSJS-TV Winston-Salem, N. C; WTVD (TV) Durham, N. C; WABV Abbeville. S C: WABZ-AM-FM Albemarle, N. C.J WAYN Rockingham, N. C; WCGC Belmont. N C; WCOS-AM-FM Columbia. S. C: WCPS-AM-FM Tarboro. N. C; WCVP Mur- phy N. C; WDSC Dillon; WESC-AM-FM Greenville; WFBC Greenville: WFGN Gaff- nev, all South Carolina: WFLB Fayetteville, N. C; KAPT Salem. Ore.; KRVC Ashland, Ore.; KUIK Hillsboro. Ore.; WHOU Houlton. Me.; WOWW Naugatuck. Conn.: WCNX Middletown. Conn.; WCSH-TV Portland. Me ; WLDB Atlantic City, N. J.: WAGY- AM-FM Forest City, N. C; WGNC-AM-FM Gastonia, N. C; WGOO Georgetown, S. C; WGTM Wilson: WGWR-AM-FM Asheboro: WHNC-AM-FM Henderson; WKBC North Wilkesboro: WLLY Wilson: WLNC Laurin- burg: WLOS Asheville; WLSE Wallace: WLTC Gastonia; WMNC Morganton; WMYN Mavodan, all North Carolina; WNCG North Charleston, S. C; WNOH Raleigh. N. C; WOIC Columbia, S. C; WOLS Florence. S C • WOOW Greenville, N. C: WPTF-AM- FM Raleigh. N. C: WRCS Ahoskie, N. C: WHRI Rock Hill, S. C; WSAT Salisbury. N .C; WSJS-AM-FM Winston-Salem, N. C; WSPA-AM-FM Spartanburg. S. C; WTAB Tabor Citv, N. C: WTIK Durham. N. C; WTYC Rock Hill, S. C; WTYN Tryon, N. C; WWGP-AM-FM Sanford, N. C; WYCL York. S C; WYMB Manning, S. C; WYRN Louis- burg. N. C: WFNC-FM Fayetteville. N. C: WKTM(FM) North Charleston, S. C; WMDE (FM) Greensboro: WMIT(FM) Black Moun- tain- WQMG(FM) Greensboro; WSOC-FM Charlotte; WYFS(FM) Winston-Salem; *WFDD-FM Winston-Salem, all North Caro- lina; *WSBF-FM Clemson, S. C; KAPA Raymond, Wash.: KATR Eugene. Ore.; KSHA Medford, Ore.; WHBKFM) Newark, N. J.; WLIR(FM) Garden City. N. Y.; WPLM-FM Plymouth. Mass.; KPIC(TV) Roseburg. Ore.; WHYN-TV Springfield. Mass.; WPAC-AM-FM Patchogue, N. Y.; WIVE Ashland, Va. ■ Following were granted extensions of completion dates as shown: WVCF Apopka, Fla to May 1, 1964: WHIM-FM Providence, R I to May 1, 1964; KSNO Aspen. Colo., to May 1. 1964. KSO Des Moines, Iowa — Granted authority through current license term to deliver play-by-play descriptions of hockey games via leased telephone landlines to CFCO Chatham, Ontario, Canada. Actions of Nov. 27 ■ Granted renewal of licenses for follow- ing: WAGR Lumberton, N. C; WAIM An- derson, S. C; WALD Walterboro, S. C; WATA Boone. N. C; WBEU-AM-FM Beau- fort S. C: WBHC Hampton, S. C; WCHL Chapel Hill, N. C; WCOG Greensboro. N. C; WCRE Cheraw, S. C; WEAL Greensboro; WELS Kinston; WFAG Farmville; WFAI Fayetteville; WFGW Black Mountain; WFSC Franklin; WGNI Wilmington; WGBR Golds- boro; WGTL Kannapolis: WHCC Waynes- ville. all North Carolina; WHSC Hartsville, S C; WIAM-AM-FM Williamston. N. C; WIS Columbia, S. C; WISE Asheville, N. C: WJNC Jacksonville, N. C; WJOT Lake City, S. C; WKRK Murphy, N. C; WLOW Aiken, S C; WMPM Smithfield, N. C; WMRB Greenville, S. C; WBT-FM Charlotte, N. C; WCAC(FM) Anderson. S. C; WEQR(FM) Goldsboro; WFMA(FM) Rocky Mount; WIFM-FM Elkin; WKBC-FM North Wilkes- boro; WCNC Elizabeth City; WEWO-AM-FM Laurinburg, all North Carolina; WJAY Mul- lins, S. C; WJRI Lenoir, N. C; WKLM Wil- mington, N. C; WLBG-AM-FM Laurens, S C; WMBL Morehead City, N. C; WNOK- AM-FM Columbia, S. C; WWNC Asheville, N. C; WKIX-FM Raleigh, N. C. WKBZ Muskegon, Mich.— Granted author- ity through current license term to deliver play-by-play descriptions of hockey games via leased telephone landlines to CFCO Chatham, Ontario. Canada. Actions of Nov. 26 Pima TV Association, Pima, Ariz. — Granted CP's for new VHF TV translator stations on channels 2, 6, 7 and 11, to translate pro- grams of KGUN-TV (ch. 9), KOLD-TV (ch. 13), KVOA-TV (ch. 4), all Tucson, Ariz., and KPHO-TV (ch. 5) Phoenix, Ariz., re- spectively. WHIM Providence, R. I. — Granted renewal of license for AM and aux. WFBR Baltimore — Granted renewal of li- cense for AM and aux. WFTL Ft. Lauderdale, Fla. — Granted li- cense covering installation of aux. trans. WCBT Roanoke Rapids, N. C. — Granted li- cense covering increase in daytime power and installation of new trans.; specify type trans. WIVY Jacksonville, Fla. — Granted license covering use of old main trans, as aux. trans, at main trans, site; remote control permitted. K75BC, K71BE, both Beatrice, Neb. — Granted licenses for UHF TV translator stations and covering changes in facilities. KGTC Greenville, N. C— Waived Sect. 3.30(a) of rules and granted mod. of license to extent of permitting establishment of main studio to South Evans Street (ex- tended), beyond corporate limits of Green- ville (same as FM) . KEPR-TV Pasco, Wash.— Granted CP to reduce aur. ERP to 9.77 kw and make changes in equipment. WBAL-TV Baltimore— Granted CP to re- describe trans, location and change studio location (aux. trans, and ant.). WNEW-TV New York — Granted CP to change type trans. *WCWP(FM) Brookville, N. Y. — Granted mod. of CP to move ant. -trans, and studio location (same description); decrease ERP to 100 w; increase ant. height to 190 feet and make changes in ant. system. a Following TV stations were granted ex- tensions of completion dates as shown: WHNB-TV (aux. ant.) New Britain, Conn., to May 11. 1964; WCOC-TV Meridian. Miss., to June 4, 1964; 'KNME-TV Albuquerque, N. M.. to May 26. 1964: *KCSM-TV San Mateo, Calif., to March 25, 1964. Action of Nov. 25 WVUE(TV) New Orleans — Granted exten- sion of completion date to Jan. 15, 1964. Action of Nov. 22 WVIC(FM) East Lansing, Mich.— Granted extension of completion date to Jan. 15, 1964. Action of Nov. 21 WAPF McComb, Miss— Granted request to continue existing presunrise operation with non-DA and reduced power of 1 kw be- tween hours of 4 a.m. and local sunrise until final decision is reached in Doc. 14419 or until directed to terminate such opera- tion, whichever occurs first. Actions of Nov. 20 WOIA-FM Saline, Mich.— Granted license. WOIA Saline. Mich. — Granted license covering change in DA pattern. Southwest Oregon Broadcasting Corp., Tri City, Riddle and Canyonville, all Ore.— Granted CP for new VHF TV translator on channel 11 to translate programs of KPIC (TV) (ch. 4) Roseburg, Ore. Rulemaking PROPOSED ■ By notice of proposed rulemaking, com- mission invites comments on that portion of petition by University of North Carolina seeking assignment and reservation of VHF channel *2 to Columbia, N. C, as one link in proposed statewide educational TV net- work. University's request for additional UHF educational channels in North Carolina will be considered as comments in commis- sion's overall UHF channel allocation pro- posals in Doc. 14229. Action Nov. 27. (FOR THE RECORD) 97 U. S. CONFERENCE OF MAYORS BROADCAST PIONEERS Local Community Service Radio-Television Awards These two (2) national awards will recognize outstanding accomplishment by a radio station and a television station in the field of local community service— the credit to be awarded for non-network presentations in individual programs, pro- gram series and overall contributions to the station's audience. The purpose of these awards ...to bring national recognition to radio and television properties, stations which have been rendering superior service over many years to the people of their respective communities. ...to encourage other station ownership and management to address itself more vigorously to this important area of a community's local needs. JUDGING will be done on the basis of the calendar year. Final filing date is February 1, following the year of the sta- tion's performance. WINNERS will be announced at the Annual Conference of the U. S. Confer- ence of Mayors in late May. Awards will be conferred to the winning stations by the Mayors of their city. Mr. M. H. Shapiro Broadcast Pioneers 589 Fifth Avenue New York 17, New York Dear Mr. Shapiro: Please forward further information and official entry form to: Name Company . Address City State . Deadline for entries: February 1, 1964 OUR RESPECTS to Louis Archer Smith The absolute best measure of efficiency is sales' What makes a good salesman? Without hesitation, Lou Smith, vice president and television sales manager of the Chicago office of Edward Petry & Co., will snap off the answers crisply, like the way he strides down Michigan Avenue to complete an agency's buying order. He knows the qualities demanded of the profession from years of personal experience in selling the business of broadcasting. It's second nature, like knowing every significant facet of the stations represented by his firm. Top Of List ■ Now also a stockholder and director of Petry, Mr. Smith be- lieves the best salesmen get that way by wanting to sell more than anything else, having interest and enthusiasm which makes them prefer to be on the job more than anywhere else, absolute honesty, moderation, a responsive and pleasing personality and an ability to contain personal feelings or any condi- tion that might detract from getting the order. These head his list. The station representative's biggest challenge today is simplification of pa- perwork to make it easier for the agen- cy to evaluate and buy time, Mr. Smith feels. Petry is attacking this problem with its simplified TV rate card. TV is today's strongest medium, he says, because it combines the best of nearly every other medium. From long experience he respects radio's strong sell-ability too. Both media's cash regis- ter results speak louder than ratings, he feels, although ratings are useful indica- tors. Louis Archer Smith was born in Rock Island, 111.. Jan. 23, 1915. Brought up chiefly by his maternal grandparents after the loss of his father in World War I, Lou spent his school days doing what most boys do — taking on various odd jobs to earn his spending money. The favorites were theater usher and working in department stores during the holiday seasons. The most difficult trial of his youth was his nickname, "Louie," but he had put a stop to that by the time he got to college. Short Order ■ After high school he took commercial courses for several semesters at the University of Illinois and earned his way as fraternity house cook. Next he went to Richmond Uni- versity, Richmond, Va., for a while and worked nights as a hotel short order cook. His considerable culinary skills would serve him many more times get- ting over life's rough spots. Mr. Smith became aware of the fu- ture prospects of advertising while a freshman at Illinois. He had heard quite a bit about this vital profession from one of his sophomore friends, Barton A. Cummings. now board chair- man and chief executive officer of Compton Advertising, and it made an impression. Finding the economics of college in those depression times just a bit too steep, Mr. Smith left Richmond. Hitch- hiking home he ran out of money in Memphis. But another talent, singing, came to his rescue and he earned what he needed by his vocal selling of sheet music in a dime store. Although Mr. Smith admitted he could not read music, his confidence had been bolstered earlier by winning a talent contest staged by Kay Kyser at the Blackhawk restaurant in Chicago. At that time his rendition of "Minnie the Moocher" won him a week's paid engagement there with the Kyser show. Home Again ■ Back home in Rock Island he once again worked as a cook until he was able to get a job selling real estate. Mr. Smith recalls that he didn't stick with that field very long, though. During this period Mr. Smith remem- bers that he made a constant pest of himself asking Maurice Corken of whbf Rock Island for the chance to take a crack at radio selling. Finally his persuasions won out and he was hired: $7.50 a week plus two bridge tokens daily so he could make sales calls across the Mississippi River in Davenport, Iowa. Since the local accounts used no agency, Mr. Smith got plenty of pro- duction and writing experience too. When he sold a series of remotes to a Mr. Smith nightclub, he also had to become the MC and present the show. About 1937, after two years at whbf, Mr. Smith sold briefly for wjjd Chi- cago and then joined kowh Omaha as a local salesman. He was with kowh four years, becoming sales manager be- fore he left in 1941 to enter the Air Force. Private Smith was a military marvel: "I loved KP. I could peel potatoes all day long." Agency Basics ■ Following a dis- ability discharge in 1942, Mr. Smith returned to kowh for a short while and then joined Lake-Spiro-Shurman Adver- tising, Memphis. A valuable lesson on human relationships in business that he learned while working with Milton Shurman: You can catch more flies with honey than vinegar. In 1944 Mr. Smith went to New York to take a media-selling position but he quickly realized he didn't feel at home in that city then. Returning to the Midwest and Chicago, he took a temporary job making Mrs. Snyder Candy until John Ashenhurst of Petry's Chicago office offered an opportunity as a radio station representative. In 1947 Mr. Smith formed his own advertising agency in Chicago special- izing in the broadcast media. Besides handling radio accounts, he recalls "placing the first origination on ABC- TV out of Chicago" for Paris suspend- ers and belts. He had to pioneer pro- ducing his own TV commercials, film- ing some spots for as little as $50 and using fellow workers as models. Three years later he gave up his own agency and became manager of the Chicago sales office of wor-am-tv New York for about a year. In 1951 he re- joined Petry's Chicago office as sales manager for television. He was made a vice president of Petry in December 1959. Last August he became a Petry stockholder and member of the board. Golf Buff ■ A past president of the Western Advertising Golf Association, Mr. Smith also has served on the board of Chicago's Broadcast Advertising Club. He also is a member of the Mid- America Club. Mr. Smith married Martha Ferrell of Weston, Mo., June 7. 1939. They had met in Omaha. The Smiths enjoy play- ing golf together and the family likes to vacation in Florida near the ocean. They have two boys and a girl: Ferrell. 19, sophomore at the University of Colorado; Norman, 16, and Louise, 8. The Smiths live in suburban Lake Forest on Chicago's North Shore. They eat well: Dad still turns out very tasty short orders. BROADCASTING, December 9, 1963 99 EDITORIALS No miracles NOW that the nation has regained its balance after the terrible experience of Nov. 22 will it be business as usual? For general business, yes. A new President has taken over with hardly a break in pace and with the economy strong. But for broadcasters it should never be business as usual again. A new norm was established for broadcasting, as a pro- fession, during those four days in November. History will record the achievement of broadcasting as its transition from solely an entertainment medium to the primary jour- nalism force through its all-encompassing coverage of the assassination of President John F. Kennedy. In those four days broadcasters spontaneously did more for themselves than all of the country's press agents and lobbyists could have accomplished. They did it without that goal in mind, and without a goad from government. Broadcasters should build solidly on this new bedrock of public acceptance. No accusing fingers need be pointed at the minority of stations that might not have responded adequately. The goal should be to bring all broadcasting up to the new standard of magnificence. If broadcasters have new responsibilities, so does gov- ernment. The message should be clear. Can there be doubt any more about broadcasting as part of the free press? The FCC knows that President Lyndon B. Johnson is the most knowledgeable chief executive in the area of broadcasting ever to hold that office. It needs no guidelines; these were written by Mr. Johnson's stewardship in House and Senate and his dedication to the free enterprise system. But don't look for miracles. The very fact that President Johnson has been indirectly identified with broadcasting by virtue of Mrs. Johnson's ownership interests in Texas prob- ably will cause him to disturb the FCC least of all. The regulatory pattern isn't likely to change overnight. But it already has slowed down because the control-every- thing zealots are not so cocksure. Immediately ahead is the FCC's consideration of com- mercial time limitations, on which oral argument is to be heard today (Dec. 9). This is an exercise and a waste of taxpayers' money, because the FCC won't adopt a rule. Congress won't let it. Legislation to curb FCC excesses is pending in the House. It won't do to have the FCC blandly drop the commercial limitation rule, or simply reinterpret its irra- tional "fairness" doctrine, or merely defer the schedule of filing fees set to become effective Jan. 1, 1964. Congress should build a record affirmatively instructing this FCC and its successors that it is precluded from invading private business affairs and programing. How to make good ADVERTISERS and agencies have been quick to ac- knowledge, along with the rest of the nation, the magnificent job turned in by broadcasters on the long black weekend of President Kennedy's assassination. Many of them have made this recognition tangible by agreeing to accept "make-good" announcements for those that had been scheduled but were almost universally pre-empted by broadcasters' unwavering concentration on the news sur- rounding the President's death. These advertisers, in turn, are owed the gratitude of the broadcasters, for by taking make-goods instead of demand- 100 ing credits they are lightening by that much the practically incalculable financial load imposed by almost four days of vastly intensified — but commercial-less — coverage. Fear that make-goods might be shunted into undesirable positions has been cited by a number of advertisers who, through most of last week, were still holding out for credits. By careful placement of the make-goods entrusted to them, broadcasters can demonstrate that this fear was baseless and that those who gave it as their reason for demanding credits were, in fact, giving the wrong reason. Although broadcasters sustained the biggest losses, they were not alone. Advertising agencies, for instance, missed hundreds of thousands of dollars in commissions — as did sales representatives. To the extent that make-goods are accepted, these losses, too, will be reduced. But although the acceptance of make-goods is a com- mendable gesture that helps to spread the financial burden, a tangible benefit awaits these advertisers, too. For their make-goods in both television and radio will be appearing in media infinitely more respected, more universally es- teemed and consequently, we venture, even more effective than they were before 1:40 p.m. EST on Nov. 22, 1963. IF advertisers agree generally to the use of make-goods, I there is, of course, the possibility that some broadcasters may overload some time periods with advertising. We say "overload" without being able to define precisely what it means. To our knowledge no one has ever meas- ured the limits of audience tolerance of advertising volume. Indeed those limits may be impossible to measure in any way that would be applicable to all kinds of stations in all kinds of communities. But responsible broadcasters have clear notions of what constitutes overcommercialization on their individual net- works and stations, and they would do well in the weeks ahead to avoid any temptation to exceed the limits that they normally would impose upon themselves. It will be an intricate job to wedge substantial numbers of make-goods into schedules that are normally heavy with advertising at this time of year. The job must be done with taste. Some of the goodwill that broadcasters have created in their coverage of those November events could be squandered by a careless lapse into overcommercialization. Drawn for BROADCASTING by Sid Hix "Somebody goofed .... the vinegar was supposed to be put in brand XI" BROADCASTING, December 9, 1963 The Detroit Institute of Arts "SELF PORTRAIT" by VINCENT VAN GOGH uniquely reveals the artist s diameter despite its lack of lirith detail and definition. The intense vitality and tor- tured expression vividly demonstrate I an Gogh's spiritual and emotional loneliness, as iiell as the abnormal sensitivity which dogged him all his life. in a class by itself Masterpiece — exceptional skill, jar-reaching values. This is the quality of WWJ radio-television service— in entertainment, news, sports, information, and public affairs programming. The results are impressive— in audience loyalty and community stature, and in sales impact for the advertiser on WWJ Radio and Television. THE N E WS STAT IONS WWJandWWJ-TV Owned and Operated by The Detroit News • Affiliated with NBC • National Representatives: Peters, Griffin, Woodward, Inc. A Philosophy of RADIO REPRESENTATION that makes sense! Our philosophy is to maintain a limited list of stations. This enables us to provide these stations with a thorough, in- depth sales job, which consist- ently produces more revenue. With a limited list, our men do intensive "creative selling" for our stations. Makes sense, doesn't it? adam young inc. NEW YORK • CHICAGO • ATLANTA • BOSTON • DALLAS • DETROIT • LOS ANGELES • ST. LOUIS • SAN FRANCISCO REPRESENTING RADIO AND TV STATIONS 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO DECEMBER 16, 1963 December spot TV sales moving at brisker Radio-TV homes: county -by -county break- pace than last year 27 down released by Nielsen 94 FCC looking for face-saving plan in wake NAB boards plan special meeting on status of commercial time hearing 38 of LeRoy Collins 68 COMPLETE INDEX PAGE 7 4* PEACE ON EARTH EDWARD RETRY & CO., INC. THE BIG RADIO BUY IN THE U. S. A 0.5 milivolt Jine-daytime coverage Since 1922 the powerful voice of WNAX-570 has held the attention of folks throughout five-state Big Aggie Land. Personalities, News and Programming have made WNAX a great station . . . the tremendous area covered by this unique station makes it a great buy. How great? Well, almost 4 million people live within the 0.5 milivolt line. Big Aggie Land residents last year had a total spendable income of over 7 billion dollars. Last year, too, retail sales exceeded 5 billion dollars. In all, there are 1,216,400 households in vast and prosperous Big Aggie Land. Naturally all of them are not WNAX fans. But we have our share! That's the tre- mendous share you get when you buy WNAX-570. IT'S A FACT . . . YOU SELL FARM RICH BIG AGGIE LAND ON WNAX-570 ... SEE YOUR KATZ MAN. Season's Greetings a WNAX-570 CBS RADIO PROGRAMMING FOR ADULTS OF ALL AGES PEOPLES BROADCASTINC CORPORATION Sioux City, Iowa, Sioux Falls and Yankton. South Dakota Represented by Katz PEOPLES BROADCASTING CORPORATION WNAX, Yankton, S. Dal. -\ KVTV, Sioux City. Iowa ^ WGAR, Cleveland. Ohio WRFD, Columbus- Worthington, Ohio The COLUMBIA features can be currently seen in more than 150 markets Distributed exclusively by SCREEN ffl GEMS steps to up your sales on CHANNEL AUDIENCE Potential cus- tomers for your product delivered on a mass basis.* COVERAGE Great, central-Pennsylvania market, known for continued economic stability. LOW COST PER DOLLAR More families consistently reached than by all other stations located in the WGAL-TV area combined.* RESULTS Advertisers achieve sales results as prov- en by continuing renewal of contracts. COLOR Only area station equipped to originate color. As NBC affili- ate, it telecasts more color to an ever-growing audience. MODERN Latest, diversified facilities for future growth and expansion. FACILITIES Spacious studios, latest equipment, including two color tape recorders, color cameras, stand-by transmission units. MULTI-CITY TV MARKET VIEWER LOYALTY Programming developed to meet the needs of its com- munities results in viewer loy- alty to Channel 8. PIONEER Established 1949,.one of the first, VHF WGAL-TV pioneers with new and STATION better services. 'Statistics based on ARB data and subject to qualifications issued by that company, available upon request. WGAL-TV Channel Lancaster, I STEIN MAN STATION • Clair McCollough, Pres. Representative: The MEEKER Company, Inc. • New York • Chicago • Los Angeles • San Francisco 4 BROADCASTING, December 16, 1963 CLOSED CIRCUIT Henry slows pace As far as FCC Chairman E. Wil- liam Henry is concerned commission won't start new projects in any broad- cast area until existing backlog is cleared. And indications are that com- mission will be more deliberate in its actions, chastened not only by atti- tude of Congress as demonstrated by House Commerce Committee action last week to block rule limiting com- mercials but also by President John- son's call for more cooperation rather than more controls by regulatory agencies (Broadcasting, Dec. 9). Little debate As speculation mounts on whether President Johnson will choose to face his Republican opponent in televised joint appearances next fall, one source close to Democratic National Com- mittee said last week decision has not yet been made. President has given committee no indication whatsoever on his plans for 1964, source says, and definitely has not stated what he'll do about TV meetings with op- ponent. Both parties are wondering what provision networks may make for free time if they can't get both presiden- tial candidates on joint appearances. Parties figure greatly increased costs without generous offer from networks, but networks face awkward problems without suspension of Section 315 (see page 54) — question President could resolve with one phone call to Representative Oren Harris (D-Ark.). Don't write; phone Clipped by FCC because of in- discriminate letter-writing on station license renewals, FCC staff lawyers now are calling Washington attorneys about purported inadequacies, partic- ularly in relation to programing in prime time, of client stations under scrutiny. Check of Washington at- torneys revealed several had noted in- creases in recent weeks in prime time programing calls, but some said there appeared to be easing off. One promi- nent attorney, however, charged such calls on renewals constitute circum- vention of FCC's instructions. Aftermath "More than a dozen"' members of Greater Columbia (S. C.) Chamber of Commerce have resigned in protest over civil rights speech delivered by LeRoy Collins, president of National Association of Broadcasters, two weeks ago at chamber's annual dinner meeting (Broadcasting, Dec. 9; also see page 68). Chamber official said "reaction generally has been very bitter"' and "we regret his choice of subjects.** Official said, however. there was no advance discussions with governor on subject of his talk, and chamber did not know what it would be until three hours before delivery. Meagher leaving John Meagher, vice president for radio of National Association of Broadcasters, has submitted resigna- tion to take effect no later than next Feb. 1. Mr. Meagher has been NAB radio vice president for more than 9 years and before that was general manager of kysm Mankato, Minn. He hasn't announced future plans. Foul-up on fairness After months of trying, FCC is still unable to agree on letter to CBS-TV on fairness doctrine question that was raised by dramatic show. Commission last summer received complaint from National Council of Claimants Coun- sel about Armstrong Circle Theater episode, "Smash-up," which dealt with fraudulent auto injury suits. NCCC said episode would tend to prejudice juries against claimants. CBS-TV, in commenting, said that because pro- gram was drama, fairness doctrine does not apply (Broadcasting. Sept. 16). Proposed reply was on commission agenda last week, but no agreement could be reached. Particular episode poses no prob- lem; commission doesn't suspect insur- ance companies were in collusion with CBS in production of program, and majority of commissioners, reportedly also are in agreement in rejecting CBS view that fairness doctrine can never apply to dramatic shows, except in ex- treme cases. But task of reducing this area of agreement to written word is so far defying agency. Cross ownerships Web of mutual fund investments in publicly held broadcast properties is beginning to be unwound by Metro- media (which was singled out under multiple ownership rules in recent transfer case [Broadcasting, Dec. 2]). MM investigators have found one fund with more than 1% interests in two national AM-TV networks and one major group owner, and second fund that has in excess of 1 % interest in seven groups totaling 34 TV's, 31 AM's and 25 FM's. Cinch case Broadcaster accused of falsifying program logs is in danger of losing two AM stations, both located in South. Hearing examiner, in what some officials consider one of most "open-and-shut cases ever to come before commission," has recommend- ed non-renewal of one license, revoca- tion of other. Commission reportedly directed staff to prepare order going along with this recommendation. Staff's draft is now before commission, awaiting final action. Social note Washington's Broadcasters Club will start New Year with legislative bang. On Jan. 14 organization is tentatively set to be host for reception for Sena- tors Warren G. Magnuson (D-Wash.) and John O. Pastore (D-R.I.), respec- tive chairmen of Senate Commerce Committee and its Communications Subcommittee. On Jan. 22 club hopes to entertain House opposite numbers: Chairman Oren Harris (D-Ark.) of Commerce Committee and Repre- sentative Walter Rogers (D-Tex.) of Communications Subcommittee. Reason for waiting Among reasons Senator Spessard Holland (D-Fla.) hasn't announced intentions to run again (and he's ex- pected to) is requirement under Flor- ida law that he must begin to keep accounting of campaign funds as soon as he announces. So, longer Florida candidate for federal office puts off announcement, more time he has be- fore he must begin bookkeeping chores. Candidates in Florida must file by March 3 (see story page 68). Catching up FCC campaign to reduce backlogs is having effect on number of pend- ing transfer cases. Staff, acting on wider authority given it by commis- sion early in November (Broadcast- ing, Nov. 11), managed to process 90 applications that month. Effect on backlog: reduced by 40 cases. Staff also reports it is getting "current," that is, starting processing of applica- tions soon after they are filed. Until recently, months often elapsed. Offi- cials' goal is to dispose of five appli- cations each day, 100 per month. Music merger In negotiation is purchase of World Broadcasting System of Philadelphia, which produces wide range of music services for broadcast stations, by Commercial Recording Corp. of Dal- las, also in music production. If deal goes through, both companies are likely to be merged into single entity that would be one of majors in field. John Coyle, principal in Commercial Recording and kvil Dallas, is master- minding deal. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W.. Washington. D. C, 20036. Second-class postage paid at Washington. D. C, and additional offices. To our viewers whose expressions of appreciation for our weekend of service during the days of sadness and history are highly valued by the hundreds of employees who per- formed so unstintingly. To our employees who worked night and day without a moment's thought about personal comfort or compensation to see to it that the viewers were continuously served. To our networks whose incredible resourcefulness, effort, experience and good taste supplied coverage no single station or group of stations ever could have accomplished alone. To our advertisers . . . who not only permitted, but urged, that we pay no heed to their commercial commitments, but serve the public first. Our particular thanks to those who have been generous and understanding in their approval of make-goods to help allay the tremendous financial loss incurred, and our understanding of those whose particular problems did not so permit. LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGBS II' IBG H'HS WSPD H'JBK MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT ( WGBS WITl-TV 1VJW-TV U 'AG. 4 -TV WSPD-Tl' WJBK-Tl' (2^ 9 STORER BRO. -IDCJSTIXG COMIHS1 BROADCASTING, December 16, 1963 WEEK IN BRIEF Television spot buying in December moving better than year ago, BROADCASTING survey shows. Estimate that 70% of pre-emptions for Kennedy coverage will be re- couped through make-goods. See . . . SPOT TV PACE BRISKER ... 27 Col lins's future may be on the line next month. Special meeting of NAB executive committee called by Quarton to consider recent speeches, also reports that NAB presi- dent desires to return to political arena. See . . . WHAT TO DO ABOUT COLLINS ... 68 Top TV advertiser P&G flings gauntlet down to broad- casters; won't pay for spots placed in triple-spotting positions Compton advises reps make-goods or credits will be sought. See . . . WONT PAY WHEN TRIPLED ... 28 This may be TWTW for program forms. Commission ex- pected to issue revised section for oral comments by industry at Feb. 13 hearing. Provision for listing of commercial time retained. See . . . JUST AROUND THE CORNER ... 60 Spot TV billings in third quarter up 23% to over $185 million. TvB report indicates first nine months has reached $628 million which is $24 million above last year's period. See . . . THIRD QUARTER SPOT TV UP ... 30 Does President Johnson have to be "like Caesar's wife?" Family ownership of TV-radio in Texas is ques- tioned by Iowa congressman; "expose" written by Cowles reporter. See . . . JOHNSON OWNERSHIP QUESTIONED ... 78 Advertisers want more creativity from their advertising agencies, NL&B survey finds. TV's effectiveness is praised, but agencies aren't expected to handle broadcast pro- graming anymore. See . . . MORE CREATIVITY WANTED ... 34 Commission issues proposals for CATV regulation via microwave licensing powers. Changes delay time from 30 to 15 days, but would still require local station to be carried on cable if requested. See . . . EASES UP ON CATV ... 71 FCC sits to hear arguments on proposal to limit com- mercial time, but hears virtually nothing but opposition. Instructs staff to drop idea, but continue case-by-case consideration. See . . . UNHORSED IN CRUSADE ... 38 Television homes in continental U. S. are up by almost 1.5 million over last year; radio by over 750,000. Nielsen issues county-by-county estimates of television and radio homes. See . . . RADIO IN 94; TV IN 92% OF HOMES ... 94 DEPARTMENTS AT DEADLINE 9 BOOK NOTES 102 BROADCAST ADVERTISING 27 BUSINESS BRIEFLY 37 CHANGING HANDS 70 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 44 DATEBOOK 14 EDITORIAL PAGE 116 EQUIPMENT & ENGINEERING .... 80 FANFARE 87 FATES & FORTUNES 89 FILM SALES 55 FINANCIAL REPORTS 66 FOR THE RECORD 103 INTERNATIONAL 86 LEAD STORY 27 THE MEDIA 68 MONDAY MEMO 24 OPEN MIKE 16 OUR RESPECTS 115 PROGRAMING 54 WEEK'S HEADLINERS 10 1 to ■Hi.*"' 5m i II IIS BROADCASTING iM8B THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues $8.50. Annual subscription mcluding Year- book Number $13.50. Add $2.00 ser year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number £5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, December 16, 1963 7 cast system In a warm flush of seasonal joie de vivre, the management of WMAL-TV gave a Christmas party. Five bonhomous staff members — Neal Edwards, Herb Victor, Bob Whiteley, Bob Livingston and Fred Houwink — elected to do their bit by giving a Christmas Masque. Since press of work prevented rehearsal, they confronted each other for the first time, masked and in full costume. Grandfather Frost entered, followed by someone who announced he was a partridge in a pear tree. Next came Scrooge, then Melchior, one of the Wise Men re- splendent in his regal robes, and, lastly, Amahl, crutch in one hand, Martini in the other, demanding to know when night visiting hours started. While each actor knew who he was (which was more than could be said for the audience), he wrongly assigned each of the four remaining roles to one of the others. No two actors attributed the same role to any other. Livingston, for instance, thought Edwards was Melchior; Whiteley thought Houwink was Grandfather Frost and Livingston was Scrooge. Edwards identified Whiteley as Scrooge, while Victor thought Edwards was the partridge in the pear tree and Whiteley was Melchior. Unmask these masked marvels. Tell us who each was and who Neal Edwards thought Fred Houwink was playing. We'll make it worth your while. The season quite overcomes us, too — we'll skip the commercial. If you haven't bought WMAL-TV for your clients, we're too late to help you with this year's bonus anyway. Try us again next year. Check Harrington, Righter & Parsons, Inc. for availabilities. Puzzle adaptation courtesy Dover Publishing Co. New York, N. Y. 10014. Address answers to: Puzzle ±94, WMAL-TV, Washington, D. C. 20008. wmal-tv ® Evening Star Broadcasting Company WASHINGTON, D. C. Represented by : HARRINGTON, RIGHTER & PARSONS, Inc. 8 Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA, Harrisonburg, Va. BROADCASTING, December 16, 1963 Late news breaks on this page and on page 10 AT Complete coverage of week begins on page 27 f\ \ Collins defends his speech to churchmen SAYS IT'S HIS DUTY TO EXPOSE BROADCASTING'S EVILS Broadcasting's faults should be "spe- cifically identified"' and "not vaguely treated." LeRoy Collins, president of National Association of Broadcasters, has written NAB board in defense of his speech two weeks ago before Na- tional Council of Churches. Governor Collins position was given in reply to letter from Willard Schroe- der. wood Grand Rapids. Mich., criti- cizing governors comments on cigarette advertising before council (see page 68). Mr. Schroeder also asked NAB president why he did not devote more of his speech to controversial NCC pro- nouncement on TV programing. "I think it is no less my job as presi- dent of the NAB to encourage the best and discourage the worst in broadcast- ing." Governor Collins told Mr. Sch- roeder in a letter also sent to all board members. "This means I must acknowl- edge that there are areas which should be improved and these areas should be specifically identified not vaguely treated."* he said. NAB president said it is his duty to speak out and expose evils in broadcasting. No code relaxation for holidays-Bell In statement to members and code subscribers. National Association of Broadcasters Code Director Howard Bell said code time standards would not be waived as reported in Dec. 9 Closed Circuit. Magazine had reported NAB would not enforce time maximums during Christmas season because of many make-goods following four-day cover- age of presidential assassination when commercials were canceled. "There will be no relaxation of established standards, either in interpretation or enforcement." Mr. Bell said in XAB Highlights newsletter to member stations. He said published report that there would be relaxation was unfair and that magazine had been told this was case before item was printed. NAB officials were afraid of FCC and congressional reaction to report. Broadcasting's orig- inal item had said report would not be confirmed by NAB. Assassination weekend cost CBS $4 million Cost to CBS for coverage of events surrounding assassination of President Kennedy totaled S4 million and cost to Governor Collins said he had re- ceived much encouragement from ad- vertisers and agencies for his specific criticism of Lucky Strike commercials (Broadcasting, Dec. 2). NAB president pointed out that meet- ing had been scheduled between NAB and NCC for Dec. 9 to discuss church pronouncement and that it seemed "'un- wise"' to criticize council shortly before meeting. He said his "temperate ap- proach"' was more successful and church leaders had told him so. He said NAB is inclined to feel that there will be modification in church statement and that "delicate negotia- tions"' are moving very well. (Council postponed last Monday's meeting less than 4S hours before it was to begin and church spokesman said Friday it will be rescheduled for early in February. Meeting was canceled when church leaders were summoned to White House as members of Presi- dential Religious Advisory Committee. Council has called for FCC regulation of commercial announcements and di- rect regulation of networks.) network's radio-TV affiliates was "about as great," according to letter distributed to employes by Dr. Frank Stanton. CBS president. Cost figures supplied by Dr. Stanton included expenditures for coverage and loss of revenues. He noted that more than 660 CBS staffers worked through- out government crisis. FCC denies waiver to Austin CATV group FCC by 6-1 vote has denied request of community antenna television sys- tem for permission to duplicate pro- graming of ktbc-tv Austin, owned by LBJ Co. Commissioner Lee Loevinger dissented. Mrs. Lyndon B. Johnson had transferred her majority stock interest in company to trusteeship (Broadcast- ing, Dec. 9). FCC action was in order denying TV Cable of Austin's request for waiver of condition which requires CATV system to obtain permission of local station be- fore duplicating its programing. Unless permission is granted, station must wait 30 days (altered to 15 days by an- nounced CATV rulemakings, story page 71) before earning same program. FCC noted that some 15 other CATV systems had accepted condition, as had Austin firm, and said it doesn't believe it should grant exceptions. IV Cable had asked for waiver on ground that there is competing CATV system, Capital Cable, in Austin, which is not protecting ktbc-tv. Capital Cable is operating by cable and, rather than microwave, is outside FCC*s jurisdiction. Esty gets Fab; 2 new C-P items to Bates Colgate-Palmolive has assigned agen- cies to three new products and switched one account — Fab laundry detergent. Fab will transfer effective Jan. 1 — from Ted Bates, New York, to William Esty, that city. Television Bureau of Adver- tising reported gross time TV billings for Fab for first three quarters of 1963: network. SI. 362.500: spot Sl.- 271,600. Colgate stressed that Fab switch was unrelated with announcement of new products: Colgate mouthwash. Palm- olive liquid detergent, both assigned Bates, and Ajax detergent, assigned to Norman. Craig & Kummel. New York. Bates said Friday (Dec. 13) that ad- vertising plans for its products have not yet been completed. Fab"s new adver- tising will include radio and TV, it was said. Colgate announced, meanwhile, that multimillion-dollar national intro- ductory campaign will be launched in support of Ajax. Campaign, which will feature white knight as symbol of prod- uct strength, will include heavy network and spot TV use. Elgin shifts watches Elgin National Watch Co.. New York, has appointed Lawrence C. Gumbinner Advertising as agency for its watch line, effective Jan. 1. Former agency handling estimated SI. 5 million Baker probe may be on TV Television coverage will be per- mitted Tuesday (Dec. 17) when Senate Rules and Administration Committee holds first public ses- sion in its so-far closed-door pro- ceeding on outside business activ- ities of Robert G. (Bobby) Baker, former majority Secretary of U. S. Senate. Word came Friday (Dec. 13) from Senator B. Everett Jor- dan (D-N. C). chairman, and marked first time that committee has given permission for broad- cast coverage. Networks requested opportunity when hearing began earlier this fall. BROADCASTING. December 16. 1963 more AT DEADLINE page 10 WEEK'S HEADLINERS George B . Storer Jr., presi- dent of Storer Broadcasting Co., Miami, appointed chairman of steer- ing committee of National Associa- tion of Broad- casters-Radio Ad- vertising Bureau, that will conduct $200,000 study of radio research field (see -story, page 51). Mr. Storer, who was not member of committee, will direct joint investi- gation sponsored by both organizations. Mr. Storer Mr. Goshen Mr. Slate Sam J. Slate, VP of CBS Radio and general manager of wcbs-am-fm New York, resigns, effective Jan. 3, to ac- cept newly created post of executive VP of RKO General Broadcasting. Jerome Bess will continue, however, as executive VP in charge of operations. According to Hathaway Watson, presi- dent of RKO General Broadcasting, Mr. Slate will devote his efforts to long- term planning, government and indus- try relations, and program development. Ralph W. Goshen, wcbs-am-fm gen- eral sales manager since 1959, elected VP and general manager, effective Dec. 30, replacing Mr. Slate. Jacques Bira- ben, VP in charge of sales for RKO General-owned wor-am-fm New York, assumes added duties as sales chief for wor-tv. Burt Lambert, currently VP in charge of sales at wor-tv, appointed VP and director of sales planning for wor-am-fm-tv. Thirty-year veteran of broadcast field, Mr. Slate originally joined CBS in 1933 in news and press department. He served as program di- rector of BBC's New York office for six years (1945-51) before returning to CBS in 1951 as program director of wcbs and was appointed general man- ager in 1957. RKO General Stations are wor-am-fm-tv New York; wnac- am-tv and wrko-fm Boston; cklw- am-fm-tv Windsor, Ont.-Detroit, Mich.; kfrc-am-fm San Francisco; wgms Bethesda, Md., and wgms-fm Washing- ton, and whbq-am-tv Memphis, Tenn. Earl G. Johnson, general manager of Midwest division of Pepperidge Farms Inc., Norwalk, Conn., joins American Marketing Association, Chicago, as ex- ecutive director, effective Jan. 2. Over 300 applicants for AMA post were screened in past two months. Mr. Bowen Mr. Cuddeback John S. Bowen, Alva C. Cuddeback, Michael G. Turner and Robert F. Young, all VP's of Benton & Bowles, New York, appointed VP-management supervisors. Mr. Bowen, who joined B&B in 1959 as account executive and became VP on Crest tooth paste ac- count in 1961, now has responsibility for Procter & Gamble toilet goods ac- count. Mr. Cuddeback has been named director of B&B's Texaco account. He joined agency in 1958 as account exec- Mr. Young Mr. Turner utive on General Foods and was elected VP in 1962. Mr. Turner, with B&B since 1950, joining as assistant account executive and reaching vice president position in 1959, will head newly ac- quired Eastern Air Lines account. Mr. Young will be responsible for B&B's Instant Maxwell House and Gaines ac- counts. He joined agency in 1956 as account executive and was elected vice president in 1960. Armando M. Sarmento, president of McCann-Erickson International since 1959, elected president of McCann- Erickson Inc., New York. He assumes duties being relinquished by Emerson Foote, who has been both president and chairman and continues in latter posi- tion. Mr. Sarmento joined M-E as as- sistant manager of Rio de Janeiro office in 1935 and has served agency contin- uously in various executive posts. For other personnel changes of the week see FATES & FORTUNES account was McCann-Marschalk, New York. McCann-Marschalk, however, continues as agency on Elgin's hour special on NBC-TV Feb. 20, A Wild Winters Evening, starring comedian Jonathan Winters. AP admits it erred in story on Collins Associated Press lead on speech Na- tional Association of Broadcasters Presi- dent LeRoy Collins delivered before Columbia, S.C., Chamber of Commerce (Broadcasting, Dec. 9) was "off base," according to AP executive. John Aspinwall, AP radio-TV news editor, said that text of speech does not bear out news service lead saying NAB president "blamed the climate of vio- 10 lence in the South for President Ken- nedy's assassination." He said nature of governor's remarks "obviously was such as to require the most careful handling. The incident constitutes an object lesson and will be pursued with our Charlotte [N. C] bureau" which handled speech, Mr. Aspinwall said. His comments were made in letter re- plying to Harold Essex, president of wsjs-am-tv Winston-Salem, N. C. On Friday, Senator Strom Thurmond (D-S. C), member of Senate Commu- nications Subcommittee, attacked Gov- ernor Collins's Columbia speech: "For one who professes to abhor the emo- tion of hate Mr. Collins proves himself singularly adept at verbally purveying this most violent emotion." Fairness, editorials to get another look House Communications Subcommit- tee endorsed editorializing in report re- leased Friday (Dec. 13). Subcommit- tee, which held hearings on subject this summer and fall, announced plans to look further into problems in fairness and editorializing raised at those ses- sions (story page 56). Report asks FCC's assurance that "no action will be taken . . . against any broadcast licensee resulting in license revocation or denial of license renewal" as result of fairness doctrine application. Commission has never taken such ac- tion, it says. BROADCASTING, December 16, 1963 Dne of a series of full page ads appearing in the New.York Times but make sure it's MAJOR STATION RADIO With almost 4,000 radio stations on the air today, how you choose and how you use "The Companion Medium" is more important than ever before. Your first guide to effective selection is the difference between ordinary radio and great station radio— the difference between the relatively few major stations and the thousands of ordinary stations. These are the basic criteria that best identify the major station: • It has capable management that creates confidence. • It serves a major market. • It has superior facilities— a frequency and power that reaches out. • It devotes major effort to public service. - • It features full range programming designed for the adult audience. Stations selected on this basis give you RADIO at its best. HENRY I. CHRISTAL CO., inc. NEW YORK • CHICAGO • DETROIT • BOSTON • LOS ANGELES • SAN FRANCISCO • ATLANTA • ST. LOUIS THESE RESPONSIBLE STATIONS DELIVER RESPONSIVE AUDIENCES KFI LOS Angoles WHAS Louisville KOA ...... WJR KWKH Shrove port WPTF Raleigh WAPI Birmingham WSM Nashville WBEN ...... WSYR s,,.,... WGY.a.,.«.1( WTAG Worcester WHAM Rochester WTIC Hartford WTMJ Milwaukee BROADCASTING, December 16, 1963 11 NBC Television is not the only network that designs a program schedule for a wide range of interests. It is not the only network that unhesitatingly inter- rupts the regular broadcast schedule to present fre- quent programs of special significance. For the NBC Radio network does these things, too. In more than 33 hours of weekly service to nearly 200 stations, NBC Radio reflects the responsibility and creative excellence of its TV counterpart. Its news coverage, for example, is furnished by the same, award-winning NBC News team. Chet Huntley, Frank McGee, Edwin Newman and Martin Agronsky are among those who contribute to more than 150 regularly scheduled news and information programs each week (more than any other radio network) . In addition, more than 200 hours of spe- cial programming have been devoted to coverage of leading world and national news developments so far this year. NBC Radio's uniqueMom'f or entertains and informs the nation's weekend listeners with its diverse parade of music, comedy vignettes, sports events, interviews and around-the-globe special features. Wide acclaim has greeted such imaginative pro- grams as Experiment In Drama (". . . splendid ex- amples of the skillful use of radio"— N. Y. Herald Tribune) and Toscanini—The Man Behind The Legend (". . . a program indeed worth listing as a radio special"— N. Y. Journal American) . Broadcast annually by NBC Radio are the nation's leading sports events, including the World Series, the Rose Bowl, the NFL Playoff, and the National Singles tennis tournament from Forest Hills. Rewarding as all of this may be to listeners, it is just as pleasing for sponsors. That's why— year after year— they spend more advertising dollars on NBC than any other radio network. Orders already placed for 1964 are running well ahead of 1963's record- breaking sales pace. Obviously, the achievements of this "other net- work" are quite satisfying to us. But, to be perfectly candid, it would be more than just a bit embarrassing if NBC couldn't operate a radio network successfully. This is where the whole idea started. THE OTHER NETWORK BETWEEN AVAILS We're out selling between buys ... not just when avails are submitted. We know every personality on the stations we rep, and why local accounts use them. Our salesmen visit our stations. Station Reps P BOB BORE 11 WEST 42nd STREET, NEW YORK 36, N. Y. CHICAGO LOS ANGELES SAN FRANCISCO FIRST EVERY DAY and here's wliy . . . • Exciting Local Programming News, music, documentaries that actually out-rate network shows. • Great TV Personalities Hard-selling WSYR-TV personalities, "Central New York's greatest sales- men," at work from before sun-up to signoff. • Best Technical Facilities First in Central New York with color, videotape, completely equipped TV center, and the only channel with maximum power at maximum height. • Experience and "Know-How" A veteran staff directed by exe- cutives averaging more than 20 f years. ]• Overwhelming Superiority *WSYR-TV delivers 38% more homes than the No. 2 station. WSYR • T V mil 3 • iYMCVSI, ■. T. - 100 Plul WSY£-TV' channel IB EIM1RA. N.Y. C.i «< /"»«»».»»/'•« HARRINGTON. RIGHTER * PARSONS A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. DECEMBER Dec. 16 — Hollywood Ad Club Christmas party, Hollywood Palladium. Tickets are $6.50 each. For further information, write: HAC, 6362 Hollywood Blvd., Hollywood 28. ■ Dec. 16 — Broadcasting Executives Clut) of New England Christmas party, Sheraton Plaza hotel, Boston. Dec. 16 — Deadline for the return of FCC questionnaires by the Pacifica Foundation attesting to the political loyalty of the foundation's directors and other officials. Dec. 17 — International Radio and Television Society Christmas party, Grand Ballroom, Waldorf-Astoria, New York. ■ Dec. 17— National Collegiate Athletic As- sociation television committee meets in New York with the three networks to consider bids for a new two-year pact. CBS-TV's $10.2 million contract expires this year. ■ Dec. 18 — Annual stockholders meeting, Columbia Pictures Corp., New York. ■ Dec. 27-28 — Annual winter conference of the American Marketing Association, Somer- set hotel, Boston. JANUARY 1964 Jan. 1 — New FCC engineering rules re- quiring that third-class radio-telephone operator be present for routine transmitter operation if first-class operator is employed parttime. Jan. 3— Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. ■ Jan. 6— North Carolina AP Broadcasters Association, High Point, N. C. ■ Jan. 6— Hollywood Ad Club luncheon meeting, 12 noon, at Hollywood Roosevelt. James Nelson, creative vice president of Hoefer, Dieterich & Brown, San Francisco, will speak on "My Son, the Creative Di- rector." Jan. 8— Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York, News analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. Jan. 10-11 — Arizona Community Television Association meeting, Ramada Inn, Scotts- dale, Ariz. Anyone interested in CATV and allied fields is welcome to attend. For ad- ditional information contact Arlo Woolery, KSUN Bisbee, Ariz., ACTA president. ■ Jan. 13 — Annual winter meeting of the Rhode Island Association of Broadcasters. Place to be announced. Jan. 14 — Meeting of Hollywood chapter of National Academy of Television Arts and Sciences to discuss subject of pay TV. Place to be announced. Jan. 17 — Franklin Day banquet of Poor Richard Club, Bellevue Stratford hotel, Philadelphia. Leonard Goldenson, president of American Broadcasting-Paramount The- atres Inc., will receive club's Medal of Achievement citation. ■ Jan. 17 — Board of directors meeting of the Association of Maximum Service Telecasters (AMST), Diplomat, Hollywood, Fla. (post- poned from Dec. 5). Jan. 17— New York chapter of National Academy of Television Arts and Sciences DATEBOOK honors Jackie Gleason at its annual "close- up" dinner and show, Americana hotel, New York. Alan King is master of ceremonies. Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. ■ Jan. 20 — Hollywood Ad Club luncheon meeting, 12 noon, at Hollywood Roosevelt. Richard Dinsmore, vice president and gen- eral manager of Desilu Sales, will speak on the foreign market for American TV pro- grams. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Georgia Radio-TV Institute, co-sponsored by the Georgia Association of Broadcasters and the Henry Grady School of Journalism. University of Georgia, Athens. Jan. 24-26 — Mid-winter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel, New York. Jan. 27-31 — Annual winter meetings of Na- tional Association of Broadcasters' radio, television and combined boards, Far Horizons hotel, Sarasota, Fla. Jan. 31-Feb. 1 — Seventeenth annual con- vention of the South Carolina Broadcasters Association, Jack Tar Poinsett hotel, Green- ville, S. C. FEBRUARY ■ Feb. 3 — Hollywood Ad Club luncheon meeting, 12 noon, at the Gaslight Club. Burton Brown, Gaslight Club president, will speak on the role of advertising in promot- ing his chain of clubs. Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. Feb. 4-5 — Annual Advertising Federation of America government conference in Wash- ington. Highlight will be breakfast session during which top industry official will pre- sent advertising's side to congressmen. U. S. Chamber of Commerce will be host Feb. 5-6 at public affairs conference. Feb. 5 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. ■ Feb. 5-6 — Third annual Association Public Affairs Conference of U. S. Chamber of Commerce, Sheraton-Park hotel. New York. Governor Nelson Rockefeller will speak at the Feb. 6 luncheon. Other conference speakers include Senators Everett Dirkson (R-Ill.), Philip Hart (D-Mich.), and Roman Hruska (R-Neb.); William Miller, chairman of the Republican National Committee, and Paul Rand Dixon, chairman of the Federal Trade Commission. Feb. 5-6 — Legislative dinner and mid-winter convention of the Michigan Association of Broadcasters, Jack Tar hotel, Lansing. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine. executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. Feb. 6 — Minnesota Associated Press Broad- casters Association meeting, Minneapolis. Feb. 8-16 — International TV and Equipment Market, Lyons, France. Feb. 14 — Annual Valentine's Day Ball of Hollywood chapter of National Academy of Television Arts and Sciences. Place to be announced. 14 BROADCASTING, December 16, 1963 'd be sold on KRON-TV J PERSONALITY PORTRAIT RON CARNEY WAPI's personality plus, Ron Carney! Ron's quick wit and masterful adlib ability make every air minute "fun time, Carney style." Better still, Ron's delightful Happy Housewife Club with 10,000 card-carrying members makes apron-wearing a pleasure for thousands of Alabama housewives . . . profitable, too. Take a stock of carefully selected popular albums ... an always in- creasing listening audience ... a soft spoken young man with an imagination that reaches from "the breaking point to the twilight zone" ... add WAPI RADIO, and you've got Birmingham's better blend of listening pleasure. WAPI-RADIO 50,000 WATTS BIRMINGHAM, ALABAMA WAPI radio represented by Henry I. Christal Company, Inc. OPEN MIKE Van Home was confused Editor: Recently I was very disturbed by a column published in our local Scripps-Howard paper, The Indianap- olis Times. The column was written by Miss Harriet Van Horne. ... I have attached a tear sheet of the column along with my response to R. K. Shull, radio-TV editor of the Times: "Dear Mr. Shull: It seems that each time you go on vacation your paper fills your column space with the wretched work of Harriet Van Horne. . . . "In this particular column Miss Van Horne is guilty of the common, but reprehensible, fault of quoting out of context and falsely attributing state- ments and comments to another me- dium. Miss Van Horne describes Broadcasting magazine (accurately) as the unofficial spokesman of the broadcasting industry. She then implies that the magazine made editorial com- ments to the effect that 58% of the American public desires legislation to control television commercials. She further printed quotes attributed to Broadcasting that in reality were printed by that magazine in a review of an article written by her fellow journalist Jack Boyle (Broadcasting, Dec. 2). It actually was Mr. Boyle's column that contained the information about the proposed legislation. "Irresponsible journalism isn't Miss Van Home's only mistake in this par- ticular column however. . . ." — Eldon Campbell, vice president and general manager, The wfbm Stations, Indian- apolis. A $31,600 discrepancy Editor: I don't know where you got the information that the purchase price for wew St. Louis is $500,000 (Broad- casting, Nov. 25). It is $468,400,. which includes the assumption of the existing mortgage. The statement that Franklin Broad- casting Co. has disposed of all of its radio stations is totally incorrect, as only one station has actually been dis- posed of. The others are still owned by Franklin, even though the sales are pending. — Alvin Koenig, chairman of the board, Franklin Broadcasting Co., New York. (The $500,000 figure was taken from a news release issued by one of the parties to the transaction.) Clarification of facts Editor: I read with considerable inter- est your lead story "The new life in old film (Broadcasting, Dec. 9). But I must point out that there are certain facts that should be clarified. 1. Pathe News Inc. and Sherman 16 (DATEBOOK) BROADCASTING, December 16, 1963 'it XV® FEEDBACK:STAGE 1 10:15 pm tonight WBBM-TV®2 flPS : ISSUES* •To be identified . 01 (he brosdcBsi A :Th« isiues i would ■ irosl like to see : Seated *n feeds ack viewer surveys ■ (Please checlk/Ue) y j My second choice* would be (Check (We other*) 8 c . .' 0 E F G ^ ! , | H I J K ! L M ft there any other issues that you would like to see tr'j ese should hav^-top priori; JRVEY? _C?* Finally, which one of all these should hav^-top pnoi first FEEDBACK VIEWER SUI Please indicate^your: Ss. W f Age: Under 20 21-25 26-35. 5t-6S__ Over 65 _ Residence;- Chicago, Chicago, West Sjdi . Marilal Stalu! Children Ve^X^ No S North Side V^^Chicago. Soull 33 'Please mat! your comple£ WBBM-TV FEEOBACK V Post Office B.i Chicago 11 M fto: '4URVEV Until recently there was no direct connecting link en- abling Chicagoans to vote en masse for what they want to see on their favorite station. Now there is. Via a specially-prepared program, "Feedback: Stage One," WBBM-TV audiences were asked to name com- munity issues they most urgently want explored on future public affairs programs. To facilitate returns, special "Feedback" write-in ballots appeared in six Chicago-area papers. Response was tremendous. Nearly 10,000 viewers filled in and returned ballots. As a direct result, on November 13 Channel 2 aired "Feedback : The Race Dialogue." And response was even more tremendous. WBBM-TV®2 Within 48 hours alone, some 25,000 Chicago viewers had written WBBM-TV to comment on the program. Future broadcasts will cover such runner-up topics as medicaj care for the aged, crime in Chicago, taxes, schools, birth control and the Test Ban Treaty. This successful experiment in large-scale two-way communication accomplishes a dual purpose. It keeps WBBM-TV in_ closer touch with all segments of the far-reaching Chicago community. And thus guaran- tees that audiences seeking local programming that exactly matches their tastes, and answers their needs, will continue to keep in touch with Channel 2- CBS Owned WBBM-TV. Sunny ties up what the "Sunshine State's" business magazine, Florida Trend, cites as "FLORIDA'S MAV- ERICK MARKET." WSUN's home county has the nation's highest incidence of auto and stock ownership; brain power industries; high discretionary income . . . Florida's 2nd market should be 1st on your list. WHAT A MARKET, AND SUNNY SELLS IT! WSUN TELEVISION - RADIO TAMPA-ST. PETERSBURG Notl. Rep: VENARD, TORBET & McCONNELL S. E. Rep: JAMES S. AYERS Grinberg Film Libraries Inc. each owns and controls 50% of the Pathe News- reel Library. Grinberg has the right to lease and sell the stock footage, sub- ject to the payment to Pathe News Inc. of a specified monthly fee. 2. Pathe News has the right to pro- duce any type of programs from the Pathe News Library and it, alone, has the use of the name and trademark in its productions. In its planned produc- tions, Pathe News will utilize the Pathe footage in large part, though, of course, it will use needed footage from other sources also. These omissions do not detract from the value of your informative and com- prehensive article, but I do want to set the record straight. — Joseph P. Smith, president, Pathe News Inc., New York. (BROADCASTING did not intend to suggest that Pathe News Inc. has no access to the Pathe Newsreel Library, but pointed out that its productions will use footage from a number of sources.) Uncommissioned research Editor: First let me thank you for the coverage given my talk on the Negro market (Broadcasting, Dec. 9). But I must hasten to correct an er- roneous statement of facts relating to research studies on the Negro market that I quoted from. I refer specifically to the study by the Center for Research in Marketing. Bernard Howard & Company did not commission the center to prepare a study. The data . . . which I quoted was from the center's third study, "The Dynamics of Purchase Behavior in the Negro Market.", The findings that I quoted were released to us, at my re- quest, after [it] had been publicized at a [news] conference. The reference to the center, as reported in your article, tends to misconstrue Bernard Howard & Company's participation iri their over- all research project. — Bernard Howard, president, Bernard Howard & Com- pany, New York. Concurrence and a reminder Editor: The Dec. 2 editorial, "In days of anguish, a lesson learned," on the performance of radio-television (follow- ing the assassination of John F. Ken- nedy) is one of the most outstanding I have read. In fact, I want to have it framed. . . . Many stations would welcome this printed on suitable paper for framing — Wayne Cribb, national sales manager, Lee Stations, Ouincy, 111. (Reprints, suitable for framing, are avail- able on request.) Editor: I wish to take issue with one paragraph in your otherwise excellent Dec. 2 editorial. I refer to: "The ho- mogenizing force of television, which alone among the communications media can convey to people the presence of 18 (OPEN MIKE) events as they occur, was never more clearly demonstrated." I wish to point out, and I am sure you agree, that radio just as well as television can be, and in this case was, on the scene broadcasting immediate details. In fact, many times radio, because of its increased portability, is more im- mediate than television. — Lowell Green, chief news editor, cfra-am-fm Ottawa, Ont. Editor: . . . One thing is certain — broadcasters covered themselves with glory during our national emergency. — Milton J. Shapp, Suburban Station Building, Philadelphia. Editor: Among the many letters we've received and which we have, of course, sent along to the networks is this mov- ing commentary from Mrs. L. E. Al- ford, Box 189, Kissimmee, Fla. "Dear Sir: For some time I've wanted to express appreciation to the camera- men of television, but did not know just where to write. "... I am a totally deaf housewife and that limits me in many ways. But some programs on TV lift me to far- away places and into experiences I'd never have otherwise. The actors and script writers are important, but the way the camera is used is truly inspiring at times. "They were especially tasteful in the long weekend of President Kennedy's death and burial. It was difficult to do, and I thought over and over how well a certain scene was done. Please con- vey to them my very warm apprecia- tion of their labors and results to the public." — Roy Danish, director, Tele- vision Information Office, New York. A germane question Editor: I wonder: Do the jurists who heard and watched our industry's digni- fied and sensitive coverage of President Kennedy's funeral feel their courtrooms are more sanctified than St. Matthew's Cathedral? — Dwight D. Seely, opera- tions manager, kvoy Yuma, Ariz. In quest of the superior Editor: There is a wealth of evidence through the years on the productivity of commercial television. But we al- ways can learn and the Schwerin story (Broadcasting, Dec. 2) was most in- teresting. This kind of information is as important to the seller as it is to the buyer since we are as eager to see a schedule succeed as the buyer. Further, the more qualitative infor- mation available will certainly contrib- ute to the success of this great medium. We look forward to more material of this kind, especially the definitions on what is "superior." As commercials be- BROADCASTING, December 16, 1963 WEAL TV, BALTIMORE "MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION" NATIONALLY REPRESENTED BY EDWARD PETRY & CO., INC. WAGA-T S5£==H=S5~3S3 THERE'S NEWS, WAGA-TV GtlES with portable Mach- -onics video tape recorders to capture action for viewers. The Sovemor's Press Conference, fast-breaking news and special i.-ents are telecast regularly. KEN BAGWELL, genera! manager of WAGA-TV, plays an important role in local affairs. Above, he reports to a United Appeal meet- ing on the progress of his division. THE 4-H HOUR has aired weekly on Channel Five since November 5, 1955. WAGA-TV covers 752,500 TV homes in 115 counties.* DAILY TELEVISION EDITORIALS are discussed by the station Editorial Board, above, prior to airing. WAGA-TV has crusaded for city, county, and state improvements and never ducks controversial issues. Editorials air three times each day on WAGA-TV. i VDERS r4b WAGA-TV FIRST televised Georgia Tech basketball! Twenty Cracker baseball games were televised in 1963! This season. WAGA-TV will telecast local college basketball, including an Invitational Tourna- ment Sports airs twice a day on PANORAMA NEWS. ATLANTA'S ONLY station-produced educa- tional series features professors from local colleges and universities. Above, Dr. C. G. Alexandrides of Georgia State College. CBS STARS promote: Robert Reed of "Defenders" is a WAGA-TV spokes- man for the Atlanta Bar Association Legal Aid Committee. dynamic leader in local programming! ATLANTA looks to WAGA-TV for local programming that reflects the pace of the city and the tone of the times. Channel Five has its sights on more than ratings; the growth of its market motivates the station to do the things it does! WAGA-TV programs the only weekly prime time network and local public affairs shows . . . punctuates the needs of the market with Atlanta's only daily television editorials . . . produces a daily television educational series . . . serves public interest with such programs as The 4-H Hour. Let's Discuss It, Reporters Notebook, and others. The ARB Circulation Report* shows that WAGA-TV reaches more homes daily and has more net daily and weekly circulation than any newspaper or TV station in an arc swing- ing from Washington, D.C. to Dallas, Texas. It's your best in- vestment. Consult with STORER TELEVISION SALES. INC. Boy Scouts pieoge allegiance to the flag three times a day on WAGA-TV! rfanta wagatv CO»eaj«£ STUCrr. TW f*CTBOO« £33, P J3L(S-Z UHrATlOKS CH rTS ACCUP-ACTf tOHOKEKi ID THE IF 5UXWEff USED, MlIO Today . . . this golf ball, and thousands like it will whistle down the fairway of one of % the 33 golf courses in San Diego. San Diegans go big for year 'round golf- and tennis and fishing and swimming and boating. They're busy, active, buying people... served \ best by KOGO-TV. Buy KOGO-TV. 1 come "superior" undoubtedly they will become more acceptable by everyone. — ■ Jack E. Harrington Jr., Harrington, Right er & Parsons, New York. Editor: Obviously, the long range im- plications of the work described in the article are of great importance to the future of commercial television. Should it ever become possible to predict with any degree of accuracy the validity of one commercial approach as opposed to another, I personally fear that it would tend to inhibit creative experimentation in commercial production. We have all seen examples (all bad) of attempts to follow the leader simply because the leader was successful. This does not only apply to the production of com- mercials but to programing, promotion and sales. There are a number of other facets of Mr. Schwerin's study that are per- sonally disturbing to me. I find it diffi- cult to concur with the premise that ad- vertising campaigns can be pretested and that value judgment such as "in- ferior," "equal" or "superior" can be ascribed to a commodity (the commer- cial itself) which is designed to ap- peal to both the rationale and the emo- tions of great numbers of people — whose senses of logic and ranges of emotions are as different from each other as the eyes and ears they use to evaluate the commercials. — Symon B. Cowles, director of advertising and pub- licity, ABC Owned Television Stations, New York. Hits to all fields A must buy in a must buy KOGO-TV SAN DIEGO NBC • A TIME-LIFE STATION REPRESENTED BV THE KATZ AGENCY Editor: The many different responses I have had to my Monday Memo (Broad- casting, Dec. 2) certainly points up the variety of areas of your circulation. — B. B. Randolph, manager radio and TV, Aluminum Company of America, Pittsburgh 19. Christmas came early Editor: We would like 14 subscriptions [for the Florida congressional delega- tion] to begin with the next issue. — Kenneth F. Small, executive secretary, Florida Association of Broadcasters, Gainesville, Fla. Editor: . . . There is no need to an- nounce that the subscriptions in the en- closed order are our gift. All the gentle- men are members of our board of di- rectors and we think it worthwhile for them to receive background informa- tion about the broadcasting industry. I know of no better source for this in- formation than your magazine. — /. Al- len Jensen, executive vice president- general manager, kid-am-tv, Idaho Falls, Idaho. (BROADCASTING offers special reduced rates for group subscriptions. For details, write circulation department, Washington headquarters.) Broadcasting Publications Inc. Presibent Sol Taishott Vice President Maury Long Vice President Edwin H. James Vice President Winfteld R. Levi Secretary H. H. Tasb Treasurer B. T. Tahhoft Comptroller Irving C. Mnia Asst. Sec.-Treas Lawrence B. Taishott ■TQ BROADCASTING THE BUSINESSWEEK!- Y OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasttng-Telecastinc Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Kufus Crater . Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Dawson Nail: Associate Editors: George Darlington, Leonard Zeidenberg; Statt Writers: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein. Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manage* Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher ' Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Tratftc Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Richard LePere. Carol Ann Cunningham; Secretary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger, Christer Jonsson. David Lambert, Edith Liu, Natalie D. Lucenko. German Rojas. Bureaus New York: 444 Madison Avenue. ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovltch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher: Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. HoUywood- 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road. Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting * — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. •Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. 22 (OPEN MIKE) BROADCASTING, December 16, 1963 Which "Network" will attract the most children in 1964? The Magilla Gorilla Network" made-up of the leading children's stations in each city. Ideal hand-picked these stations for greater audience, greater impact, greater sell. HERE'S THE IMPRESSIVE LINE-UPTTj/s is a partial listing only. Additional stations are being added every day. New York Albany- Schenectady- Troy Atlanta, Ga Austin-Mason City, Minn. . . . Baton Rouge. La.. Beaumont, Tex.. . Birmingham, Ala.. Buffalo, N.Y. ... Cedar Rapids- Waterloo Charleston- Huntington . . . Charlotte, N.C. .. Chattanooga, Ten. Cincinnati, Ohio . Corpus Christi . . Dallas-Ft. Worth . Davenport- Rock Island . . Dayton, Ohio Denver, Colo. . . . Eugene-floseburg- Coos Bay, Ore.. Fresno, Calif. . . . Ft Wayne, Ind. . . Grand Rapids- Kalamazoo . . . Green Bay, Wis. . WNEW-TV . . . .Thurs.-7-7:30 PM WAST-TV ..Thurs.-4:20-4:50 PM WSB-TV Fri.— 5:30-6 PM KMMT-TV Sat.— 5:30-6 PM WBRZ-TV Sun.— 1:30-2 PM KPAC-TV Fri.— 5-5:30 PM WAPI-TV Sat.— 11-11:30 AM WGR-TV Fri.— 5-5:30 PM WMT-TV Fri.-5-5:30 PM WSAZ-TV Thurs.-5:30-6 PM WSOC-TV Fri.— 5:30-6 PM WDEF-TV Thurs.-5:30-6 PM WCPO-TV Wed.-6-6:30 PM KZTV Fri.— 5-5:30 PM KTVT Fri.— 6-6:30 PM WOC-TV Thurs— 5-5:30 PM WHIO-TV Fri-5-5:30PM K0A-TV Fri— 5-5:30 PM KVAL-TV KFRE-TV WPTA-TV . . .Fri.— 5:30-6 PM . . .Fri.— 5:30-6 PM ... Fri.— 6:30-7 PM WKZO-TV . .Thurs.-4:45-5:15 PM WBAY-TV Fri.— 5-5:30 PM Chicago, III. . . Greenville- Asheville- Spartanburg Hartford- New Haven . Honolulu Houston, Texas . . Indianapolis, Ind.. Jacksonville, Fla. . Kansas City, Mo. . Lancaster- Harrisburg- York Little Rock, Ark. Louisville, Ky. . . Memphis, Tenn. Miami, Fla Milwaukee, Wis. . Minneapolis- it Paul Mobile-Pensacola Nashville, Tenn. . New Orleans Norfolk, Va Oklahoma City . . Omaha, Nebr. . . . Orlando- Daytona Beach Peoria, III Philadelphia . . . Phoenix, Ariz. . . . Pittsburgh, Pa. . . WGN-TV . . .Mon.-6:30-7 PM .WFBC-TV Fri.— 5-5:30 PM WNHC-TV Fri— 5 KONA-TV Wed. -5- KTRK-TV Fri. -5 WTTV Fri.— 6 WJXT-TV Wed.-4 KMBC-TV Fri.— 5 WLYH-TV WHP-TV WSBA-TV Sat.— 7 KARK-TV Fri.— 4 WHAS-TV . .Thurs.-5:15 WMCT-TV Fri.— 5 WLBW-TV Thurs:-5 WISN-TV Fri.— 5 5:30 PM 5:30 PM 5:33 PM 30-7 PM 30-5 PM 5:30 PM 7:30 PM 30-5 PM 5:45 PM 5:30 PM 5:30 PM 5:30 PM WTCN-TV Fri.— 5:30-6 PM WKRG-TV Fri.— 4:30-5 PM WSIX-TV Thurs.-5-5:30 PM WDSU-TV Wed.-5-5:30 PM WAVY-TV Fri.— 5:30-6 PM WKY-TV Fri.— 5-5:30 PM KMTV Fri.— 5-5:30 PM WDBO-TV Mon.-5-5:30 PM WEEK-TV Thurs.-5-5:30 PM WFIL-TV Fri.— 4:45-5:15 PM KOOL-TV Wed.-6-6:30 PM WI1C-TV Tues.— 7-7:30 PM Los Angeles, Cal. . Portland, Ore. . . Providence, R.I. . Pueblo- Colorado Spgs. Raleigh-Durham . Richmond, Va. . . Roanoke, Va. Rochester, N.Y. . Sacramento- Stockton Saginaw-Bay City-Flint San Antonio San Diego, Cal.. . San Francisco . . Salt Lake City . . Scranton-Wilkes Barre Seattle-Tacoma . Shreveport, La. . Spokane, Wash.. . Springfield, Mo. . St. Louis, Mo Syracuse, N.Y. . . Tampa, Fla Toledo, Ohio . . . Tucson, Ariz. . . . Tulsa, Okla Washington, D.C.. Wheeling- Steubenville . . Wichita, Kansas . KCOP-TV . . KGW-TV . . . WTEV-TV . . . . .Fri.— 6:30-7 PM . . .Fri.— 5:30-6 PM .Thurs.-5:30-6 PM KOAA-TV Fri.— 5-5:30 PM WTVD-TV Fri.— 5-5:30 PM WTVR-TV Fri.— 5:30-6 PM WSLS-TV Fri.— 5-5:30 PM WROC-TV . . . .Thurs.-4:30-5 PM KOVR-TV Wed.— 6-6:30 PM WN EM-TV ...... Fri.— 5-5:30 PM KENS-TV Thurs.-4:30-5 PM KOGO-TV Thurs.-4:30-5 PM KTVU-TV Wed.-6-6:30 PM KCPX-TV Fri.— 5:15-5:45 PM WNEP-TV Fri.- KING-TV Fri.- KTBS-TV Fri. KREM-TV Wed. KVTV Fri. KPLR-TV Fri. WSYR-TV Fri. WFLA-TV Fri. WTOL-TV Tues.- KOLD-TV Wed.- KOTV Fri. WTTG Fri. WTRF-TV Mon. KARD-TV Fri. -5:30-6 PM -5:30-6 PM -5:30-6 PM -6:30-7 PM -5-5:30 PM -5:30-6 PM -5:30-6 PM -5:30-6 PM -6:30-7 PM -6-6:30 PM -5-5:30 PM -6:30-7 PM -5:30-6 PM -5-5:30 PM Ideal Toy Corp., 200 Fifth Ave., New York, N.Y. BROADCASTING, December 16, 1963 23 MONDAY MEMO from Austin P. Kelley, Ben Sackheim Inc., New York Premixed media packages on the horizon? Picture this: A media supervisor in a top New York agency picks up the phone and calls the representative of "Memphis Metro-Media Inc." He or- ders a 90-day quarter-saturation pack- age (for profile group "A") to help promote his client's exciting new prod- uct "Aidems." Two weeks later, 950 miles away, things really start cracking. The city of Memphis is inundated with commercial messages for Aidems. They come from all directions: televi- sion, radio, newspapers, magazines and billboards. Each message carries the identification of one or more Aidem dealers, and each message is directed to a predetermined socio-economic group. Aidem sales soar. The client is happy. The agency is happy. And, certainly, Memphis Metro-Me- dia Inc. is happy. Their instant media package #25-A-90 has paid off again, and handsomely. Buck Rogers Dream? ■ Far fetched? Perhaps a little. But the day may soon come when the top 20 or so markets around the coun- try can be "bought" instantaneously. What's more, each market will be avail- able in varying degrees of saturation (i e. — full, half, quarter, etc., similar to current-day outdoor advertising cover- age). More importantly, each market will be divided into carefully defined pro- file groups. An advertiser will be able to concentrate his effort at any socio- economic level he chooses. Each market would offer perhaps six to eight premixed media buys; the exact total would equal the number of profile breakdowns times the number of satura- tion plans available. Duration of cam- paigns would remain flexible. The 'Package' Inside ■ Let's take a look inside a premixed package, this time one geared to reach the upper- income group in greater New York City. We'll label this particular mix "NYC #50-D-90"— indicating a 90-day program of medium saturation. Radio: Daily spot announcements on the city's top semiclassical music sta- tion. Television: Concert, drama or news analysis broadcasts, twice a week. Magazines: Three pages total in the New York City edition of the leading national news weekly. Three pages in the sophisticated lively arts weekly. Newspapers: Weekly 1,000-line in- sertions in the two upper-crust dailies. Outdoor: Carefully spotted quarter- showings in Westchester, Rockland, Nassau, Fairfield and Bergen counties. Such a plan would theoretically offer a 20% volume discount. In addition, some leeway in media emphasis would be allowed for certain products. Obvious Factors ■ Just what factors on the horizon indicate a trend to pre- mixed media? Quite a few. Let's take a look at some of the more obvious ones. For years now, advertisers have been making a slow but deliberate move to- ward media localization. Of course, radio, newspapers and outdoor have long been available on a market-by- market basis. But recently, magazines and even television have been offering greater flexibility to media buyers. Who would have thought some time back that Time magazine could ever be bought for metropolitan New York alone, or that the Cleveland area could be broken out of Life's 7 million-plus circulation, or that TV Guide could be bought in some 70 editions? Who would have thought, too, that the mighty medium of television might someday join the ranks of local media? There is an indication of such a trend, however, in the move away from full or partial program sponsorship to partici- pations (participations have increased 425% in the past five years, while single sponsorships have dropped 67% and alternate sponsorships have fallen 25%). Slice Of Pie ■ There is further indica- tion in the fact that at least one network is already slicing up its station lineup for important enough advertisers. In addition, the FCC's determination to strengthen the position of independent stations and give nonnetwork advertis- ers equal opportunity for TV time adds validity to the premise. The need for geographic market standardization may accelerate the trend to premixed media. The future may see the day when Boston is Boston to every- one and every medium — no more retail trading zones, no more standard metro- politan areas, no more Nielsen "A" counties. Another factor that seems to indicate a trend in this direction is the urbaniza- tion that is sweeping the country. With- in a decade or two, the topography of America may serve as little more than a backdrop for 15 or 20 population "islands." On this point, several agency and me- dia studies made over the past decade have indicated that many marketing areas are undergoing drastic change be- cause of these population growth pat- terns. Subsequently, these studies have paved the way to new media strategies and concepts. Ready-mixed media could offer in- numerable advantages. Not the least important of these would be an attrac- tive volume discount structure. Territory Awareness ■ Equally as im- portant would be the fact that sales rep- resentatives for premixed media would be extremely knowledgeable about the territory they represent; so much so that they could concentrate on selling their market and forego the time-worn ten- dency to sell against competitive media. In the creative area, too, premixed media would offer distinct advantages. Campaigns could be custom tailored to specific markets, even specific segments of those markets. Test marketing could come into its own. And advertisers who often find themselves hamstrung in regional or state legal technicalities (in- surance, liquor, etc.) would likely find life a little bit easier. Premixed media may never come into being. But, then again, it just could happen. In either event it makes inter- esting food for thought. Austin P. Kelley, a vice president of Ben Sackheim Inc., New York, has served as senior account executive on Nationwide Insurance and American Cyanamid during the five years he's been at the agency. Before joining Sackheim, he was creative director in the advertising department of Continental Insurance. Mr. Kelley is a native of Charlotte, N. C, holds a degree from The Citadel and has done graduate work at New York University and City Col- lege of New York. 24 BROADCASTING, December 16, 1963 You can't cover Indianapolis w ith Indianapolis TV ! *The Indianapolis Marker, we mean! WTHI-TV in combination with Indianapolis stations offers more additional unduplicated TV homes than even the most extensive use of Indianapolis alone. More than 25% of consumer sales credited to Indianapolis comes from the area served by WTHI-TV, Terre Haute. More than 25% of the TV homes in the combined Indianapolis-Terre Haute television area are served by WTHI-TV. This unique situation revealed here definitely suggests the importance of re-evaluating your basic Indiana TV effort . . . The supporting facts and figures (yours for the asking) will show how you gain, at no increase in cost . . . 1. Greatly expanded Indiana reach 2. Effective and complete coverage of Indiana's two top TV markets 3. Greatly improved overall cost efficiency So, let an Edward Petry man document the foregoing with authoritative distribution and TV audience data. WTHI-TV CHANNEL lO TERRE HAUTE, INDIANA *An affiliate of WTHI AM & FM WTHI-TV delivers more homes per average quarter hour than any Indiana station * ''March 1963 ARB) •except Indianapolis BROADCASTING, December 16, 1963 25 NO OTHER STATION CAN MAKE THIS STATEMENT 5 CONSECUTIVE YEARS 1 MOBILE-PENSACOLA L February March 1963 1 r ■ 1962 1961 19 a .wear 60 1959 1 j iWt . . WZ\&/yWL Jmsi 1.3. 1 1 1 1 1 1 1 1 nip!! 50% SHARE of in II AU 1 1 1 1 1 DIE NCE i - ■ - " - T""^~"\;i;;-":"':;;i;~* Exception To The Rule WKRG 'TV — Mobile— Pensacola has averaged 50% or more share of audience in every March ARB measurement since 1959, from 9 a.m. to midnight.* Audience measurement data are estimates only — subject to defects and limitations of source material and methods. Hence, they may not be accurate measures of the true audience. ® Represented by H-R Television, Inc* ^^m^ or call *4ar *3 station VHF market. C. P„ PERSONS, Jr., General Manager 26 BROADCASTING, December 16, 1963 — ) I B ROADCASTI N G THE BUSINESSWEEK). Y OF TELEVISION AND RADIO December 16, 1963, Vol. 65, No. 25 SPOT TV PACE BRISKER THIS YEAR ■ Station time mostly sold even before pre-emption problem arose ■ Advertisers agree to make-goods for most of lost commercials ■ Dollar figures will be uncertain until final totals are ready The dollar-and-cents effect of televi- sion stations' wholesale cancellation of spot advertising business in their 3V2- day coverage of President Kennedy's assassination began to assume more nearly appraisable proportions last week. The full effect may never be known more than vaguely, but two develop- ments offered heartening possibilities that the money losses, overall, won't be as bad as they could have been. ■ A survey by Broadcasting, part of an annual series, indicated that for a majority of TV stations December's spot bookings were moving at a moderately brisker pace than last year — even be- fore the pre-emptions occurred. This factor, in the face of pessimistic reports that had circulated regarding December prospects, could ease the impact of the Nov. 22-26 hiatus on commercials on yearend profit-and-loss statements. ■ After two weeks of uncertainty, it began to appear that about 70% of the unprecedented volume of pre-emptions has in fact been rescheduled — or will be — through the authorization of " make-goods" by most advertisers. This estimate was drawn from soundings tak- en among leading station sales last week. In addition, the Broadcasting survey found that a high proportion of stations - — even higher than those reporting De- cember gains— expected their 1963 full- year spot billings to exceed 1962's. But that was before the pre-emptions oc- curred, and how these might affect the forecasts was not calculable. Station reps, however, anticipated last week that spot TV business for 1963 would be up in total but that some markets, as al- ways, would be down. Observers speculated that a 70% make-good level might represent the retrieval of $4 million to S5 million of an estimated $7 million-plus in national spot business voluntarily dropped on the weekend of President Kennedy's death. But it was acknowledged that dollar figures must remain speculative at least until fourth-quarter reports have been compiled, and may never be fully known. Good Positions ■ It also was noted that for stations already approaching sold-out status, most make-goods would have to go into positions for which other buyers normally could be found, so that as a practical matter make-goods would not materially affect the pre-emption losses of these stations. Authorities also pointed out that most cases of inability to accommodate make- goods — of which there have been some, though relatively few — would occur in major markets where the rates are high- est, so that the number of pre-emptions rescheduled is at best an uncertain and probably an overoptimistic indicator of the number of dollars that may be recouped. While advertisers, agencies, stations and their reps were wrestling with this biggest make-good problem in broad- casting history, another complication entered the picture as Procter & Gam- ble, television's No. 1 customer, warned stations that it will not pay if they place its commercials in "triple-spot- ting" positions adjacent to "shared" but inadequately integrated messages (see page 28). Broadcasting's station survey, an annual yearend business study, reflected national spot traffic movement at al- most the precise period of the Nov. 22- 26 pre-emptions. By coincidence the questionnaires were distributed a few days before President Kennedy's death and were returned, in practically all cases, before make-goods could have been taken into account. As It Might Have Been ■ Thus, al- though they inquired specifically about Seven sit on FCC's proposed commercial time limits The seven members of the FCC, sitting in the borrowed majesty of an Interstate Commerce Commission hearing room, heard the views of some 40 individuals and groups last week on the FCC's proposal to set commercial time limits. The commissioners heard little that was new and, reportedly, de- cided on Thursday to abandon the rulemaking. The commission is ex- pected to take final action on the matter Wednesday (see story page 38). Shown testifying is Richard Nic- odemus (1), a sociologist employed by the National Recreation Associa- tion. He supported the rulemaking. But, like others who favored a rule, he was unable to help the commis- sion with the crucial question — how could one rule be fashioned that would be equitable for all stations? The commissioners (1-r) are Ken- neth A. Cox, Robert E. Lee, Rosel H. Hyde, Chairman E. William Henry, Robert T. Bartley, Frederick W. Ford and Lee Loevinger, who wore dark glasses against the "glare" of the TV camera lights. BROADCASTING, December 16, 1963 27 P&G won't pay for spots next to piggybacks Mr. Hay Top TV advertiser Procter & Gamble warned last week that it will not pay for spots placed in "triple - spotting" positions along- side so-called "'piggyback" com- mercials. P&G in the third quarter of this year alone spent more than $17 million in spot TV, accord- ing to Television Bureau of Adver- tising computations of gross time billings (see story, page 30). The warning and P&G's guide- lines were issued through Compton Advertising, New York, in a letter to station representatives. Compton said it was acting in this area as the "spot coordinating agency" for P&G and its several other agencies. Explicit in Compton's letter was P&G*s expectation that so-called vio- lations of the policy would make good either by running the Procter & Gamble commercial again ( "make- good") or by crediting the advertis- er with the amount of time affected. The policy was aimed at spotting of P&G commercials adjacent to two other commercials even when the other two were sponsored by the same company. This one-company sponsorship of adjacent commercials is often called "piggyback" buying. The letter, sent by Graham Hay, broadcast media supervisor at Comp- ton, set the scene in the Opening paragraph: "Procter & Gamble, as you know, has been and is opposed to triple- spotting. Where incidents of this are uncovered relative to Procter & Gamble announcement schedules, its agencies have always insisted on either make-goods or credit." Asks Confirmation ■ Mr. Hay asked the reps to advise stations of the policy and "confirm in writing to us the fact they have been so ap- prised." He also noted that if any of the stations "care to comment on this policy, please direct such corre- spondence to us." Several factors, it was said by agencies, reps and advertisers, have combined to focus attention on this long-simmering problem in spot placement, not the least of which is the current complications over make- goods stemming from wholesale spot cancellations during the Nov. 22-26 weekend (see story, page 27). It was pointed up that national ad- vertisers view the "shared" commer- cial in different ways. Some, includ- ing a Compton client other than P&G, are said to place two different commercials back to back with no "bridge" between them; others do bridge the commercials but the mes- sages are for dissimilar products. Broadcast businessmen note also that the shared commercial — usual- ly made up of two 30-second mes- sages placed back to back — is strik- ing favor with more and more ad- vertisers. Among those identified with using the shared commercial are Alberto-Culver, American Home Products and Pepperidge Farm Bread. Lever Bros, recently placed a shared commercial, with bridging, in a heavy spot TV campaign for two of its products: Wisk detergent and Imperial margarine. But there are many interpretations and viewpoints, including charges or some reps of indirect "rate-cutting" (on the theory of getting two com- mercials for the price of one). On the other hand, a national ad- vertiser observed that by using the shared-commercial concept it was able to spread its advertising over additional markets and thus get its message into markets other than the top 50. It also found the method enabled the company to extend the life of the campaign. Product Protection ■ Product pro- tection is still another vexation over piggybacks. The traditional protec- tion expected by advertisers is a sep- aration of 15 minutes. But, as some reps have noted, two "integrated" commercials used side-by-side raise a specter of four separate commer- cials which when the usual 20-sec- ond addition is allowable in non prime time may add up to five com- mercials. Several representatives indicated they had little to quarrel about with P&G's approach in that they also seek better definition and "policy." P&G — through Compton — -denned its policy as follows: "A 'shared' commercial will be considered an integrated one, and thus actually one commercial, if it satisfies these requirements: "Both commercials are identified as having the same brand name. It is not sufficient that the bridge say, "here's another product from' — and then go into a commercial having no audio or video identification with the brand name of the first commercial in the pair. "Both commercials are for prod- ucts which have the same °eneral spot business booked for the week of Dec. 9, they produced data on sales levels as they would have been if the pre-emptions had not occurred. They therefore provide the most complete light yet availiable on the question, which a number of advertisers have raised, of stations' ability to re-schedule such a volume of commercials in posi- tions generally comparable to those originally ordered. The findings suggest that in some cases it could not have been done but that in most instances it could — within limits — and that on the "average" sta- tion it almost certainly could have been. The "limits" affecting most stations' ability to accommodate a full run of make-goods had to do with such ques- tions as whether an advertiser wanted the commercials to run before Christ- mas or whether he would let them extend through the end of the month or even into January, as some have done; the rigidity with which the advertiser defined "comparable" positions, and the willingness of local advertisers in a number of cases to adjust their own schedules. Big Markets Toughest ■ The pinch would of course have been tightest — as it is now — in major markets and in the rescheduling of 60-second announce- ments, which traditionally are in great- est demand and shortest supply in mar- kets of all sizes. But even in the bigger markets, the survey found, minute sales in most of the choicest periods were running short of capacity by 10% or more on the average, and in other periods by as much as 30 or 40%. Considered individually, however, some stations were within 5% of sell- out and a few reported no minute avail- abilities at all in prime periods, indi- cating that these stations had little lee- way for make-goods when the problem arose. The rescheduling of pre-empted ID's and 10-second and 20-second announce- ments presented a much smaller prob- lem, the survey indicated. Sales of these lengths were running lighter in practically all markets, as is normally the case. Overall, December sales on three out 28 (BROADCAST ADVERTISING) BROADCASTING, December 16. 1963 customers and use. "The bridging or integrating of the two commercials is so executed as to appear to be one commercial. "The continuity of a shared com- mercial meeting all of the above re- quirements with one other commer- cial does not create a triple-spotting occasion. "A shared commercial which does not satisfy all of the above stated re- quirements will be considered a piggyback* commercial, or, two sep- arate commercials. If a commercial for Procter & Gamble is run adja- cent to a 'piggyback' pair, a triple- spotting condition has been effected for which we will require a make- good or credit."' The National Association of Broadcasters' TV code defines the basic differences between an inte- grated and a piggyback commercial as follows: A commercial that's integrated has two or more products or services but is so executed by audio and video "that it actually is a single announce- ment." The products or services must be related in character and purpose or they must be offered by the same sponsor. The piggyback is defined as one in which the audio and video bridge is so executed as to make the presentation actually two or more separate announcements and must be counted as two or more, ac- cording to the code. But broadcasters and advertisers who must decide on the question maintain the provisions are open to question and the term "executed" vague. While NAB may consider a com- mercial with two different products advertised as '"integrated" so long as the same sponsor is offering the products and the bridging is accep- table, many advertisers and reps re- main confused. of four stations in the survey were running ahead of last December's. But the gains were not as general as those reported a year ago, though there were signs that individually they may be running a little higher, on the average, than they did last December. The 75% who reported gains, for example, compared with 91% increases last December. Where the gains were described numerically, the average in- crease this year was 27% as against 24% last December. More Declines ■ This year's survey found 14% of the responding stations reporting December declines, as com- pared to 2% a year ago. Where a rate of decline was indicated, it averaged 10% this year to 2% last December. The biggest gains were in sales of announcement lengths under one min- ute. Minutes were far and away the best-sold commodity, but on the aver- age the shorter lengths all registered more gains than losses — as compared to last December — while minute sales declined more often than they gained. Some stations reported unit sales down nut dollar volume up. The most widespread increases were evident in returns from markets with four or more stations, where 87% of the respondents reported December bill- ings increases as compared to 13% who said business was down from the De- cember 1962 levels. In one and two-station markets 78% of the returns indicated December in- creases, 17% showed drop-off s and 5% saw little or no change from last De- cember. In three-station markets 70% of the respondents reported December increases, 13% reported declines and 17% indicated no change. Study Supported ■ The basic findings of the station study were borne out by a supplementary survey conducted by Broadcasting last week among leading television sales representatives. Like the stations, reps preponderantly reported that December business is run- ning ahead of last December's — despite some cutbacks by a number of major advertisers (Closed Circuit, Nov. 23) — and by more than 10 to 1 they indi- cated that their 1963 billings would exceed 1962's. Their individual estimates of 1963 increases averaged out to about 14% above 1962 billings. A few representatives said some of their stations had not been able to handle even the make-goods that had been offered them, but these were ex- ceptions. An overriding majority said they had been able to reschedule all or practically all make-goods that have been authorized. A number of adver- tisers agreed to let their make-goods run into January, some of them stipu- lating that thev be billed as if they run in 1963. The 70% figure on acceptance of make-goods from the Nov. 22-26 peri- od represented a consensus, but on a station-to-station basis the percentages varied widely, some outlets, mostly in major markets, were reported as having make-good levels of 40, 50 and 60% , while other stations, especially smaller ones, were said to have obtained make- good instructions covering up to 90% of their pre-emptions. Cooperation Good ■ The dominant impression communicated by the reps was that advertisers and agencies gen- erally had cooperated to a considerable extent. They conceded there had been a wavering attitude in the week or 10 days immediately after the Kennedy death, but, in the words of one rep official; "after all is said and done, advertisers and agencies cooperated wonderfully. They worked together with us and our stations and often gave us the~"benefit of the doubt. Some busi- ness just couldn't be saved, of course, and that was to be expected." The executive vice president of a representative firm that specializes in medium-sized-market stations reported that at least 85% of its cancelled spot TV business was now in the make-good category. He said there was no problem in finding appropriate time periods, add- ing "most of them already have been carried." He said his business was down slight- ly in early December and for 1963 will be about the same as 1962. He forecast that sales will increase substantially in the first quarter of 1963, pointing out that orders are coming in more fre- quently than last year at this time. The director of a large rep company said at least 60% of the cancelled com- mercials will be make-goods and add- ed: "We are scheduling some of them in January. We have received approvals from some advertisers to carry them at this time because, in these cases, we couldn't fit them in this month. We applaud this move on the part of ad- vertisers." Ahead of 1962 ■ Current business is running slightly ahead of last year at this time, he reported, and business for 1963 should be about 18% above that of 1962. The prospects are "excellent" for the first quarter of 1964, he re- ported. A study made by another large rep firm indicated that at least 60% of its cancelled spots were recoverable though make-goods. There were few spots that could not be accommodated, an execu- tive 'said. Business is up slightly for early De- cember, he said, and 1963 as a whole will conclude with an approximate 5% increase in billing over 1962. Indica- tions are, he added, that the first quarter will be bright though January may be a "bit lower" than January 1963. An estimated 50% of another large rep firm's cancelled TV spots will fall into the make-good class, an official said. He noted that among his stations the range runs from 30% in one market up to 80% in several other markets. "We were able to schedule the make- goods in every case, except when a pro- gram buy, such as a news show or a special program, was involved," he ex- plained. Business now running on his stations is slightly down from last December, even counting the make-goods, he ac- knowledged. He continued: "more ad- vertisers seem to be taking 'breathers' in December and in January. We detect fewer campaigns on anything resem- BROADCASTING, December 16, 1963 29 bling a national basis this month and next. Over 1963 Level ■ But he thought that business for the first quarter of 1964 generally should be over the 1963 level. He estimated that for 1963 his stations would increase their billing by an average 7% over 1962. A rep firm that is represented strongly in major markets estimated that 60% of business would be recouped through make-goods. He said stations were able to accommodate virtually all of the spots because business for December was hit by a "wave of cancellations" be- fore the Kennedy tragedy. The evaluation was that business cur- rently running on the stations is "about the same or slightly better" than during the same period in 1962. He added: "December is not one of our better months; every other month of this year did better than the comparable month of 1962 but we'll consider ourselves for- tunate if December is up even or slightly over December 1962." His judgment was that 1963 billings for his stations will be at least 12% over 1962 figures. The first quarter of 1964 looks "very promising," he added. Third-quarter spot TV up $185 million INCREASE OF 23% IN PERIOD BRINGS NINE MONTH TOTAL TO $628 MILLION Spot TV billings (national and re- gional spot) for the third quarter of 1963 totaled more than $185.3 million, an increase of 23.1% over the like period a year ago. The report released by Television Bureau of Advertising today (Dec. 16) and based on N. C. Rorabaugh Co. compilations, places the first nine-month total of gross time billings for spot TV at $628.1 million. This is some $24 million ahead of initial projections made last summer (Broadcasting Aug. 12). TvB said the percentage increase is based on an analysis of the same 318 stations which reported for the third quarter of both years. In the third quarter, Procter & Gam- ble was the No. 1 spot advertiser, bill- ing more than $17 million. General Foods and Colgate-Palmolive billed $7.7 million and $7.4 million respec- tively. Top gainers by product classifica- tions in dollars and percentages, ac- cording to TvB: Automotives, an increase of 41% from $5.37 million to $7.58 million; confections and soft drinks, up 42%' from $12.38 million to $17.61 million; gasoline and lubricants, up 57% from $5.46 million to $8.5 million; house- hold paper, boost of 73% from $2 mil lion to $3.5 million, and tobacco prod- ucts-supplies, also up 73% from $4.99 million to $8.64 million. American Tobacco was a leading gainer among individual advertisers showing a third quarter jump from $437,100 to a little over $2 million. Another cigarette company, Brown & Williamson Tobacco, moved up from a $211,300 expenditure for spot TV time in last year's third quarter to more than $1.29 million in the same period this year. General Foods, TvB's figures point out, doubled its expenditure: it climbed from $3.89 million to $7.7 million in the comparative quarters. Shell Oil is back in spot TV quite strong: the com- parative difference for the quarter was $804,000 last year to $2.4 million this year. 30 (BROADCAST ADVERTISING) In the third quarter, announcements accounted for $152.8 million, ID's (10 second spot) for $14.1 million and pro- grams for $18.36 million. TOP 100 SPOT TV ADVERTISERS THIRD QUARTER 1963 (Source: TvB-Rorabaugh) 1. Procter & Gamble $17,045,900 2. General Foods 7,751,600 3. Colgate-Palmolive 7,450^500 4. Lever Bros. 5,007,200 5. Bristol-Myers 4,254,300 6. General Mills 4,032,900 7. Coca-Cola (bottlers) 4^023^300 8. William Wrigley Co. 4,002,500 9. Alberto-Culver 3,677,400 10. American Home Products 3,500,800 11. Shell Oil 2,404,000 12. Liggett & Myers 2,336,100 }3. Kellogg 2,322,400 14. Jos. Schlitz Brewing 2,246,900 15. Pepsi-Cola (bottlers) 2,110,800 16. American Tobacco 2,025^800 17. Carter Products 1 915 000 18. Gillette 1,845,800 19. Ford Motor (dealers) 1,822,700 20. Warner-Lambert 1,790,200 21. Ralston-Purina 1J07!oOO 22. General Motors (dealers) 1,567,600 23. Beech-Nut Life Savers 1,486,800 24. Pabst Brewing 1,420,400 25. Philip Morris L41 1^200 26. Food Mfr. Inc. 1,307,400 27. Brown & Williamson 1,293^00 28. Anheuser-Busch 1,250,000 29. Canadian Breweries 1,246,000 30. Avon Products 1,228,800 31. Socony-Mobil Oil 1,211200 32. Simoniz 1,150,200 33. Royal Crown Cola (bottlers) 1,074,000 34. Helene Curtis Industries 1,046,000 35. Standard Brands 977,900 36. Theo. Hamm Brewing 905,700 37. Continental Baking 905,500 38. Eversharp 895,000 39. International Latex 865,000 40. Pet Milk 854,100 41. John Hancock Mutual Life Ins. 800,500 42. National Dairy Products 794,900 43. Associated Products 794,600 44. Sears, Roebuck 793,500 45. P. Ballantine & Sons 734,500 46. American Motors (dealers) 732,400 47. National Biscuit 730,700 48. Campbell Soup 718,200 49. Chrysler Corp. (dealers) 715,800 50. Falstaff Brewing 701,500 51. Richardson-Merrell 695,200 52. Welch Grape Juice 672^900 53. Pearl Brewing 660,100 54. R. J. Reynolds 657,100 55. Miles Laboratories 643,600 56. American Oil 641,900 57. Corn Products Co. 617!800 58 59 60 61 62 63 64 65. 66 67, 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. Chrysler Corp. 603,600 Phillips Petroleum 540,800 Humble Oil & Refining 538,100 Sinclair Refining 536,700 P. Lorillard 533,100 Borden 528,800 Climalene 525,400 Canada Dry (bottlers) 505,300 Foremost Dairies 495,300 Pacific Tel. & Tel. 494,600 Chesebrough-Pond's 484900 Frito-Lay 467J00 Stroh Brewery 464,000 Greyhound 457^00 Pillsbury 455,900 Shulton 449,600 B. C. Remedy Co. 438,000 M. J. B. Co. 437,600 Hills Bros. Coffee 434,900 Lucky Lager Brewing 432^500 Associated Brands 422,600 Wallace & Tiernan 421,900 C. Schmidt & Sons 419^200 Atlantic Refining 409,900 A & P Tea Co. 406 400 Kroger 404,100 Armstrong Rubber 394,500 E. & J. Gallo Winery 388 200 Sterling Drug 386,400 Nestle 384,300 F. & M. Schaefer Brewing 381,800 General Motors 378,100 Kimberly-Clark 375,400 U.S. Borax & Chemical 366^200 Metro-Goldwyn-Mayer 361,600 George Wiedemann Brewing 350^600 Beecham Products 347,600 Swift & Co. 344^800 Lestoil Products 343,000 Socony-Mobil Oil (dealers) 342700 Scott Paper 335,800 Maybelline 332,000 Sperry-Rand 326,000 NATION AND REGIONAL SPOT TELEVISION ADVERTISERS BY PRODUCT CLASSIFICATION AGRICULTURE < Feeds, meals Miscellaneous ALE, BEER & WINE Beer & ale Wine AMUSEMENTS, ENTERTAINMENT AUTOMOTIVE Antifreeze Batteries Cars Tires & tubes Trucks & trailers Misc. accessories & supplies BUILDING MATERIAL, EQUIPMENT, FIXTURES, PAINTS E 221,000 131,000 90,000 16,589,000 15,836,000 753,000 879,000 7,583,000 352,000 3,000 6,127,000 670,000 82,000 349,000 878,000 BROADCASTING, December 16, 1963 EVER HEAR ABOUT THE IOWA SCHOOLTEACHER? It's been proverbial for generations in the travel trade that, wherever you go, "you always run into a lot of Iowa schoolteachers." It's a cute quip, but it should have been worded "Iowa people.'' Because most of our people have more spendable income than average — and it's spendable income that permits travel, and new automobiles, and better food, and more luxuries of every sort. Our Iowa farm people, for example, average a gross income of $4,214 per person. By comparison, prosperous Indiana averages $2,869 — Ohio, $2,402. WHO-TV, covering the heart of Iowa, has many time segments that will give you more high-income farm people, at lower cost, than any other station in this area. Ask PGW for facts. UJHOTV UUHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV"" UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV UJHOTV CHANNEL 13 • DES MOINES UJHOTV PETERS, GRrFFIN, WOODWARD, INC., National Representatives BROADCASTING, December 16, 1963 Classification Expenditure Fixtures, plumbing, supplies 2,000 Materials 546,000 Paints 266,000 Power- tools 24,000 Miscellaneous 40,000 CLOTHING, FURNISHINGS, ACCESSORIES 1,536,000 Clothing 917,000 Footwear 490,000 Hosiery 129,000 Miscellaneous CONFECTIONS & SOFT DRINKS 17.611,000 Confections 8,240,000 Soft drinks 9,371,000 CONSUMER SERVICES $ 5,906,000 Dry cleaner & laundries Financial 722,000 Insurance 2,033^000 Medical & dental 101,000 Moving, hauling, storage 26^000 Public utilities 2,421,000 Religious, political, unions 428^000 Schools & colleges 74,000 Miscellaneous services 101,000 COSMETICS & TOILETRIES 21,053,000 Cosmetics 1,992,000 Deodorants 2,828,000 Depilatories 77,000 Hair tonics & shampoos 6,462,000 Hand & face creams, lotions 1,025,000 Home permanents & coloring 2,819,000 Perfumes, toilet waters, etc. 55,000 Razors, blades 1,546,000 Shaving creams, lotions, etc. 841,000 Toilet soaps 2,175,000 Miscellaneous 1,233,000 DENTAL PRODUCTS 3,594,000 Dentifrices 2,873,000 Mouthwashes 636,000 Miscellaneous 85,000 DRUG PRODUCTS 10,260,000 Cold remedies 801,000 Headache remedies 4,257,000 Indigestion remedies 543,000 Laxatives 672,000 Vitamins 565,000 Weight aids 1,222,000 Miscellaneous drug products 1,932.000 Drug stores 268,000 FOOD & GROCERY PRODUCTS $42,620,000 Baked goods 4,071,000 Cereals 10,191,000 Coffee, tea & food drinks 6,627,000 Condiments, sauces, appetizers 3,757,000 Dairy products 2,663,000 Desserts 373,000 Dry foods (flour, mixes, rice, etc.) 2,160,000 Fruits & vegetables, juices 2,971,000 Macaroni, noodles, chili, etc. 967,000 Margarine, shortenings 1,197,000 Meat, poultry & fish 2,541,000 Soups 374,000 Miscellaneous foods 2,186,000 Miscellaneous frozen foods 266,000 Food stores 2,276,000 GARDEN SUPPLIES & EQUIPMENT 55,000 GASOLINE & LUBRICANTS 8,557,000 Gasoline & oil 8,405,000 Oil additives 104,000 Miscellaneous 48,000 HOTELS, RESORTS, RESTAURANTS 147,000 HOUSEHOLD CLEANERS, CLEANSERS, POLISHES, WAXES 7,120,000 Cleaners, cleansers 5,008,000 Buy a few, get a harem "First time ever," the commer- cials begin. "From Bartlett Ram- bler in Anaheim. A blonde with every convertible. Brunettes with station wagons. Redheads with every 1964 Rambler sedan. . . Drive that old car of yours to Bartlett Rambler. ... Be sure to bring in your old wife, mother-in- law, whoever you want replaced, and drive away in the '64 Ram- bler of your choice with the hmm, hmm, hmmm of your choice sit- ting beside you. . . ." The spots, broadcast on kezy Anaheim, Calif., were conceived by Johnny Gunn, that station's program director, for Bartlett Rambler through Sarver & Witzer- man, Long Beach, Calif. Lest anyone get the wrong idea, each commercial makes it clear that the offer is "wife-approved. . . You get the new car you've been wanting. She gets the beautiful House of Sheffield wig." Classification Expenditure Floor & furniture polishes, w^es 1,555,000 Glass cleaners 24,000 Home dry cleaners 3 000 Shoe polish 323,000 Miscellaneous cleaners 207,000 HOUSEHOLD EQUIPMENT — APPLIANCES 1,372,000 HOUSEHOLD FURNISHINGS 714,000 Beds, mattresses, springs 282,000 Furniture & other furnishings 432,000 HOUSEHOLD LAUNDRY PRODUCTS 15,308,000 Bleaches, starches 3,114,000 Packaged soaps, detergents 10,489,000 Miscellaneous 1,705,000 HOUSEHOLD PAPER PRODUCTS 3.510,000 Cleansing tissues 579,000 Food wraps 1,099,000 Napkins 20,000 Toilet tissue 726,000 Miscellaneous 1, 086^000 HOUSEHOLD GENERAL $ 1,775,000 Brooms, brushes, mops 17,000 China, glassware, crockery, containers 355,000 Disinfectants, deodorizers 205,000 Fuels, (heating, etc.) 235,000 Insecticides, rodenticides 787,000 Kitchen utensils 60,000 Miscellaneous 116,000 NOTIONS 36,000 PET PRODUCTS 2,408,000 PUBLICATIONS 673,000 SPORTING GOODS, BICYCLES, TOYS 1,073,000 Bicycles & supplies 43,000 Toys & games 958,000 Miscellaneous 72,000 STATIONERY, OFFICE EQUIPMENT 420^000 TELEVISION, RADIO. PHONOGRAPH, MUSICAL INSTRUMENTS 209,000 Radio & television sets 177,000 Classification Expenditure Records 31,000 Miscellaneous 1,000 TOBACCO PRODUCTS & SUPPLIES 8,644,000 Cigarettes 8,076,000 Cigars, pipe tobacco 518,000 Miscellaneous 50,000 TRANSPORTATION & TRAVFI 1 iiniioi ui \ i n i ium ix 1 lint LL i qqk nnn Air i oci nnn i,zbl,UUU Bus 520,000 Rail 156,000 Miscellaneous 59,000 WATPHFS IFWFI RY PflMFR/SQ Ifn 1 Ol ILO, JL¥YLLI\I, l_»MIVILl\Ho oQi nnn Cameras, accessories, supplies 79,000 uiulk;> & wdicnes o nnn 3,001 Jewelry 5,000 Pens & pencils 772!000 Miscellaneous 22^000 MISCELLANEOUS 1,702,000 Trading stamps 201,000 Miscellaneous products 407,000 Miscellaneous stores 1,094,000 TOTAL $185,330,000 Studebaker ad plans in suspended state Still up in the air last week was the question of future advertising in the United States by the Studebaker Corp. which is discontinuing automobile pro- duction in this country. The firm this year has put between $5-7 million into advertising, with about 15-20% in broadcasting — mostly in network tele- vision. Unofficial reports that D'Arcy Adver- tising, New York, would lose Studebaker billings with the closing of the auto firm's main plant in South Bend, Ind., were discounted by headquarters offi- cials last week. They said there would be no changes at this time. D'Arcy said there has not yet been a meeting of agency and Studebaker officials to plan 1964 advertising, but that action could be expected within a few weeks. The agency also said it has completed introduction of Stude- baker's 1964 models. It is preparing now for 1964 advertising that will gen- erally point up the fact that Studebaker will continue to manufacture cars in Canada for sale there and export to the U.S. No figures have been released on 1964 billings. Studebaker has cut its broadcast bill- ings as was expected earlier (Broad- casting, Sept. 16). The Television Bureau of Advertising reports that Studebaker*s gross time billings in TV for the first nine months of 1963 were: network TV, $966,300 and spot TV $92,000. The firm"s network sponsor- ship was almost entirely at CBS-TV on NCAA Football, Twilight Zone, Alfred Hitchcock, Eyewitness and Mister Ed. Studebaker's Canadian subsidiary is represented by McConnell-Eastman, Toronto, and sponsors the Ed Sullivan Show on CBC-TV there. 32 (BROADCAST ADVERTISING) BROADCASTING, December 16, 1963 If your trade iS With teens, sfataw tto /n7/ best help you make sales in the Carolinas is WSOC-TV. With hit shoics like Kilgo's Kanteen, livelier local sports features, WSOC-TV delivers this area's most enthusi- astic product supporters. Plenty spending money, too. Charlotte's consumer spendable income per family is highest of any metro area in the South. Get a bigger share of it, nth CharlOtte'S WSOC'TV NBC-ABC. Represented by H-R. WSOC-TV WSOC associated with WSB-TV. WSB. Atlanta: WHIO-TV WHIO. Dayton; WIOD. Miami: KTVU. San Francisco-Oakland BRUADCASTING, December 16, 1963 33 of view. "Nevertheless, even in 'secure' client-agency relationships," the study said, "there is evidence of a need for improved communications between ad- vertiser and agency — especially agency management. Insecurities and suspi- cions seem to arise not so much from what is needed by the advertiser and not supplied by the agency as from what the advertiser expects but does not make clear." Recent Improvement ■ Nearly all of the executives surveyed noted specific areas of recent improvement in adver- tising agency performance. The report said those of major importance included marketing and sales know-how, research and creativity. Creativity refers to an agency's capacity to generate new ideas and communicate them effectively to consumers, the report explained. "Speaking of agency service func- MORE CREATIVITY WANTED Major advertisers tell surveyors what functions they want their advertising agencies to fulfill Improved creative output, particular- ly in the print media fields, appears to be the chief need that major advertisers want their agencies to fulfill today, ac- cording to a study of the attitudes of major advertisers conducted earlier this year by Forward Research Inc. for Needham, Louis & Brorby. The study also found that "surpris- ingly" TV programing as an agency function "is out of the running." Com- ments praising the commercial effective- ness of television were reported as well but the identity of their sources was not disclosed. Needham, Louis & Brorby is releas- ing details of the study today (Dec. 16). The study is based on a confiden- tial survey of more than 150 key mar- keting and advertising executives from a range of top companies in 22 indus- tries. None of them now are NL&B clients. The survey was conducted through personal interviews in New York, Chi- cago and a number of other cities. In- terviews ran one to two hours. NL&B said the survey had a very high coop- eration rate of 86% of those contacted. The findings and conclusions are those of Forward Research and not the agen- cy. NL&B's sponsorship was not dis- closed until the report was finished. The overall objectives of the studv were outlined in advance by Paul C. Harper Jr., president of the Chicago- based agency. Two other NL&B execu- tives were responsible for the planning and follow-through. They were Dr. Leonard Kent, vice president and di- rector of research, and Dr. Gordon Keswick, director of creative research. Two Viewpoints ■ Titled "Major U. S. Advertisers Look at Advertising and Agencies," the study showed broad- ly that there are two points of view concerning what an advertising agency should do for its clients. "Some advertisers want total mar- keting help," the study said. This ranges "from sales to research." Others, however, "want creative counsel only," it noted, "in the belief that the advertiser should provide the rest of the marketing function." The study reported that closely re- lated to these differing points of view "it was found a communications prob- lem often exists between advertisers and agencies. In many cases there is a mis- understanding as to the services the agency can and should provide." Obviously there are no rights or wrongs here, the study said, because it all depends upon the individual point 34 (BROADCAST ADVERTISING) NL&B's Harper tions which are important to their needs, executives stress three that they consider the bulwarks of the best adver- tising agencies," the report summarized. "These are print creativity, media plan- ning and marketing strategy. In con- trast, broadcast creativity, account han- dling, agency management and con- sumer research were substantially less important. Surprisingly, TV program- ing as an agency function is out of the running." Apart from the overriding single need for agencies to improve creative output, especially in print, the executives sur- veyed also "see an increasing need for agencies to provide top caliber, highly intelligent and experienced people to implement these functions." The study noted that the anonymous collective "the agency" carries neither prestige nor real meaning. Only "per- sonal individual talents" command re- spect, it indicated, pointing out that more than a third of those interviewed feel that agencies should do a better job in strengthening personnel with whom the clients work. Hope For Future ■ In its conclusions the report observed that "creativity and research will be expected to carry the burden of the advertiser's hope for fu- ture progress. Research-mindedness, if not formal research, has arrived. To an increasing extent, research will be part of the total process of developing the advertiser's approach to the con- sumer." The study continued, "and creativity, much like research-mindedness, will be expected from every member of the team. It is no longer restricted to the writer and the artist. The advertiser seeks it in everyone concerned with his problems." In a section devoted to typical com- ments on areas of recent agency prog- ress, the report included the following on creativity from one respondent: "I think they have developed TV commercials — to me that is the out- standing thing. There is a freshness and newness about them and they're entertaining. An acceptable way has been found to show the benefits of their products. . . . They're in better taste and more entertaining, more informa- tive, more believeable. That is an over- all comment, some commercials won't come up to that, but a multitude of agencies are coming up with great im- provements." Other Comments ■ Among inter- view comments quoted elsewhere in the report were these: "... I feel the most effective medium today is TV and consequently those agencies who can create outstanding commercials can stimulate the sale of their customer's product better than if they were superior in their creativeness for any other medium. TV is particu- larly effective because it is both visual and audio." ". . . The most powerful communica- tive medium which man has yet devised for mass selling is television. There- fore, the efficient use of television would make it the strongest weapon in an advertiser's arsenal. The creation of commercials should be handled in such a way as to make them adaptable in the most efficient way possible to the television medium so it can utilize all its power." ". . . We haven't experienced it yet BROADCASTING, December 16, 1963 Remember when you relied on radio? To find out if you should take an umbrella? To avoid a traffic jam? To get the football scores? Your father depended on radio, too. So will your children. ## ABC OWNED RADIO STATIONS •§) WABC NEW YORK • KQV PITTSBURGH . WXYZ DETROIT • WLS CHICAGO • KGO SAN FRANCISCO • K ABC LOS ANGELES Radio. ..one of the good things about America ®m ABC OWNED RADIO STATIONS WABC NEW YORK . WXVZ DETROIT . KQV PITTSBURGH • WLS CHICAGO , KGO SAN PRANCSCO . K ABC LOS ANGELES — haven't done any, but I have a strong feeling that the TV audience is the strongest audience out. That's the best way to reach the mass audience."" . . Ideally the program department of the agency should be expert in eval- uating TV programing, but should have strength to go to the client and pre- sent it. It should be an additional sell- ing arm to what we're doing. Actually the media department in most agencies has usurped the broadcasting depart- ment's activities. They used to build shows, but that part of the business to- day is pretty much in the bands of the networks, because they're the only ones in a position to spend the money for show development. Even a very large- sized agency is not equipped to per- form this function. As a result, media people have pretty much taken over." the respondent commented. Business briefly . . . Humble Oil and Refining Co.. through McCann-Erickson, New York, has pur- chased sponsorship of 26 NBC-TV spe- cials in 1964. The first program in the series. Orient Express, will be televised in color Tuesdav. Jan. 7 (TO- 11 p.m. EST). Beech-Nut Life Savers Inc.. through Benton k Bowles. New York, has pur- chased time in nine NBC-TV series, giving it air time even- night except Monday. Programs are International Showtime, Mr. Novak, The Richard Boone Show, Espionage, Eleventh Hour. The Lieutenant, The Bill Dana Show, Temple Houston and Saturday Night at the Movies. The Savings and Loan Foundation. through McCann-Erickson. New York, has purchased full sponsorship of ABC Radio's broadcast of the American Football League championship game, scheduled for Jan. 5. The game will be played in the home stadium of the Western Conference winners, either the San Diego "Chargers" or the Oakland "Raiders/" R. J. Reynolds Tobacco Co.. through William Esty. New York, has purchased sponsorship of the Orange Bowl foot- ball game on ABC-TV and Radio Jan. 1 at 1:45 p.m. Other sponsors, already announced are Bristol-Myers Co.. through Doherty. Clifford. Steers k Shenfield Inc.: Buick Motor Division, through McCann-Erickson Inc.: and Texaco Inc. throush Benton k Bowles, all New York. Smith. Barney & Co. wfll sponsor a two-hour Christmas Eve musical pro- gram on radio stations in 12 cities where the Wall Street investment firm has offices. Albert Frank-Guenther Law, New York, is the agency. Lever Brothers Co., through Foote, Cone k Belding. New York, plans to advertise its new-formula Imperial Mar- garine in a campaign marking the prod- uct's return to nighttime television after an absence of two years. The drive will include commercials on CBS-TV"s The Defenders and Candid Camera and ABC-TV s The Price is Right, as well as a heavy spot TV campaign in major U. S. markets. Autolite Division of Ford Motor Co.. through BBDO. New York. Bristol- Myers Co., through Doherty, Clifford, Steers k Shenfield, also New York, and Consolidated Cigar Corp., through Len- nen k Newell, that city, have purchased sponsorship in NBC Sports Special, a weekly, 90-minute series scheduled to start Jan. 4, 1964, on NBC-TV. The program will run Saturdays, 4:30-6 p.m. EST. Union Oil Co. of California, through Smock, Debnam & Waddell, will spon- sor the Santa Anita feature races, on CBS Television Pacific Network, Satur- day 4-4:30 p.m. PST, for 11 weeks starting Dec. 28. It is the ninth con- secutive season of Union Oil sponsor- ship of the Santa Anita races. So wod to work with.. . 1-1-3 i m Mulling it over— or making a deadline . . . pleasant music and crisp news maintain fresh alertness . . . radio 1*1*3 Detroit's good music station One of a sens in Detroit newspapers and The AdcrafteT W-CAR 50,000 watts - 11 30 KCTT[ tstraton *M Radii Hies BROADCASTING. December 16. 1963 BROADCAST ADVERTISING 37 FCC unhorsed in commercial crusade QUESTION NOW: HOW TO PULL BACK WITHOUT TOTAL SURRENDER The FCC's controversial commercial- time standards rulemaking reached the end of the road last week, battered and all but friendless. Most of a string of participants at a two-day oral argument on the proposal asked the commission to abandon it. The rulemaking suggests adoption of the commercial codes of the National Association of Broadcasters as a basis commercialization." No Guidelines Worked ■ Some of the broadcasting industry witnesses at the oral argument would oppose even this step. The chairman repeatedly asked witnesses if the commission should publicize guidelines followed by the staff in examining applications for over- commercialization. He said applications are spot checked for excessive numbers Local Policy ■ Mr. McKenna said this procdure would lead broadcasters to develop a "reasonable commercial policy in light of the needs" of their community. And this, he said, would be better than an across-the-board rule enforced by the commission. Another communications attorney, Paul Dobin, said the commission lacked the case-by-case information needed for Ir. Anello Mr. Monderer Irs. Logan for the proposed rule. Most of those who appeared said the agency lacked the authority to adopt such a rule and that, in any event, it would be impossible to fashion a single standard for commercialization that would be equitable for all TV and ra- dio stations. And the House Commerce Commit- tee registered its concern by approving a bill that would prohibit the commis- sion from adopting rules setting com- mercial limits (story page 42). Fond Farewell ■ Even before these developments, there were signs that four votes could not be found on the commission to provide a majority in favor of a rule. By midweek, the com- mission reportedly decided to jettison the proposed rulemaking (story page 39). FCC Chairman E. William Henry in- dicated at the beginning of the week that he had little hope a rule could be adopted. Appearing on NBC's Meet the Press, on Sunday (Dec. 8), he said the commission should "at least clarify" its position so that the industry would know what the FCC means by "over- of commercials. Usually, he was told, either that no instructions should be given the staff or that the guidelines should not be pub- lished. Some witnesses said publication of the guidelines would have the same effect as a rule. The oral argument constituted an un- usual effort by the commission to obtain information beyond that provided in the comments filed in the proceeding. However, many of the arguments that were made had been heard before. And none of those favoring limitations were able to suggest any method for devis- ing a rule that would be equitable for all stations — the problem that caused the commission the most trouble. But some of these opposing the rule- making did suggest alternative courses. James A. McKenna Jr., representing ABC, said the commission could add to its application forms a question asking whether the station conforms — not nec- essarily belongs- — to the NAB code. Those licensees who reply in the nega- tive would be required to explain their commercial policy. a rule. He suggested that the commis- sion build up a history of ad hoc de- cisions before formulating a rule. Attorneys Theodore C. Piersen and Ben C. Fisher, in separate statements, agreed that the commission lacked the knowledge to develop a rule. But they didn't suggest a case-by-case approach. They said an industry-government com- mittee should be formed to study such questions as the effectiveness of com- mercials and the public's reaction to them. Mr. Pierson said that until this knowledge is available, there should be "no meddling by the NAB or the FCC." R. B. McAlister of ksel and ktxt- fm-tv Lubbock, Tex., offered "the Mc- Alister Plan:" Each licensee would file with the commission the commer- cial policy it would follow for the suc- ceeding 12 month-period. These sub- missions could be averaged by the com- mission and published as guidelines for commercialization in the various broad- cast services. Invite Comments ■ Norman E. 38 (BROADCAST ADVERTISING) BROADCASTING. December 16, 1963 But FCC won't give up all ad control The FCC proposal to limit, by rule, the amount of advertising a broadcasting station can carry is dead. But the commission is keeping alive the issue of overcommercializa- tion. The FCC tentatively decided last week to terminate the controversial rulemaking that, among other things, proposed adoption of the National Association of Broadcasters' com- mercial codes as government rules. But in closing the door on a gen- eral rule, the FCC is expected to state that it will seek to apply re- strictions on overcommercialization on a case-by-case basis. Fast Action ■ The commission reached its decision in two meetings following the two-day oral argument on the proposed rulemaking last Monday and Tuesday (Dec. 9-10). Most of the 40 participants who were heard urged the commission to drop its proposal (see story be- ginning on opposite page). However, some spokesmen for broadcasting interests suggested that the agency use the case-by-case ap- proach, and the FCC is expected to cite those suggestions as at least part of the basis for its decision. The FCC reportedly will say it will be in a position to make a close examination of a station's commer- cial policy once its revised program reporting forms for radio and tele- vision are designed. Work on those forms is beginning to move ahead. On Thursday the FCC instructed its staff to draft an order terminat- ing the commercial rulemaking but stating that the commission would look into commercial volume on a case-by-case basis. If the commission agrees on the language the staff submits, it will approve the order at its meeting next Wednesday (Dec. 18). If not, the document will go back for re- writing. In either case, the termina- tion order is expected before the end of the month. Division of Opinion ■ Not all commissioners are satisfied with the instructions given the staff. Some, including Chairman E. William Henry, are said to feel the compro- mise doesn't go far enough. Others, including Commissioner Rosel Hyde, feel it goes too far. The proposal to adopt the NAB code or some other specific stand- ards as an FCC rule was put out by a bare 4-3 majority last May. One of those who voted for it, then Chairman Newton N. Minow, left the commission afterward. His re- placement, Lee Leovinger, has never shown much enthusiasm for the proposal. And Commissioners Robert E. Lee, who originally pro- posed the rule, and Kenneth A. Cox, who voted for the rulemaking, have since questioned the practicability of the proposal. Jorgensen. a communications attorney, said that the licensees, along with pub- licizing their renewal applications, as now required, invite the public to com- ment on their commercial practices. He noted that this was in line with Chair- man Henry's recommendation that broadcasters announce their legal obli- gations and invite comments on their programing (Broadcasting, Oct. 28). He said the commission could step in when a licensee appeared to be ignoring local complaints. But the commission, he said, "would stay out as long as the public approves."' The major opponent of the proposed Mr. Parker Mr. Finz rulemaking in the oral argument was Douglas A. Anello, NAB general coun- sel. He questioned the commission's legal authority over commercials and said the agency should consider a li- censee's advertising practices only in connection with his overall program- ing performance. The commission, he said, cannot de- cide in advance whether a certain num- ber of commercials is too large in a particular market. Therefore, he said, it would be impossible to apply a com- mercial-limiting rule on an across-the- board basis. The proposed rule, he said, would "change the face of broadcasting." He urged the commission to permit the in- dutry to regulate itself. He said the NAB commercial codes have been strengthened over the years, not weak- ened, as some commissioners have claimed. Single Standard Questioned ■ But in this connection he noted that the indus- try is beginning to feel that a single standard for all stations is unrealistic. As a result, he noted, the NAB code authority is studying the feasibility of "qualitative standards." Mr. Anello also said the NAB code should be considered as a goal which stations seek to achieve, not a rule. Judge Samuel I. Rosenman, appear- ing for CBS, said his "chief concern" is that the proposed rule would take from broadcasters the responsibility the commission and the Communications Act have given them for determining the public interest. Judge Rosenman, who once served as speech writer for the late President Franklin D. Roosevelt, also said the proposed rule might lead to an exami- nation by the FCC of a stations' in- come. He said this would be "a new and undesirable" development. "The remedy for overcommercializa- tion," he said, lies "in the good collec- tive judgment of the American people." No Mathematical Formula ■ Howard Monderer, Washington attorney for NBC, said the proposed rule would mark a sharp departure from past FCC policy of permitting licensees to deter- mine local needs. Asked whether it would help if the commission estab- lished criteria on commercials, he re- plied: "I cannot equate the public in- terest with a mathematical formula." Robert F. Hurleigh, president of the Mutual Broadcasting System, said there are too many different types of stations to be covered by a single rule. He said the requests for waivers would be so great "that you might just as well not have any rule at all." A. E. Tatham, chairman of Tatham- Laird Inc. and chairman of the Ameri- can Association of Advertising Agen- cies, also opposed the rule — but not be- cause he approved of broadcasters' commercial policies. Mr. Tatham, who spoke for his own company only, echoed the complaint of other agencies and advertisers about commercial "clutter." But, he said, the proposed rule would not come to grips with this matter. And, in any event, he said broadcast- ers should be left free to work out the problem without government interfer- ence. Peter Goelet, president of the Na- BROADCASTING, December 16, 1963 39 Maurice Dolbier Jimmy Breslin Robert Novak Roland Evans Marquis Childs Walter Kerr Senior Book Reviewer and New York Herald Tribune's Co-author, with Evans, of Half of the Evans-Novak team; Author, nationally syndicated Distinguished drama critic, columnist, New York Herald "Boswell of the Subway Circuit"; "Inside Report," nationally top political observer and columnist and Washington playwright and author of Tribune; author. a touch of Runyon, Hemingway, ■ syndicated Washington column. national affairs reporter. Bureau Chief, St. Louis standard textbooks Behan, but mostly Breslin. Post-Dispatch. of the theatre. Journalism spoken here Judith Crist Red Smith Stewart Alsop Robert J. Donovan Roscoe Drummond Earl Ubell TBA iilm critic New York Herald Dean of American Washington Editor. Saturday Washington Bureau Chief. One of Washington's most- Science Editor. New York (Other distinguished ^Tribune; highly quoted for sportswriters; colorful. Evening Post; co-authored Los Angeles Times; author of respected newsmen; former Herald Tribune; frequent winner columnists to be her wit and caustic pen. humorous, perceptive. famed "Inside Washington" "PT-109" and Eisenhower; Bureau Chief. Christian of reporting awards. announced.) column. The Inside Story." Science Monitor. Literate, vigorous, authoritative ... these distin- guished columnists and writers (with others to be added) bring breadth and understanding to the important news of the day. Always stimulating, often provocative, their analy- ses are videotaped in Washington and New York and are presented, one each week day, as a significant supplement to the extensive local and regional news coverage by CORINTHIAN stations Their personal and individual commentaries range from the national to the international news, from sports to the lively arts, adding a new dimension to television broadcasting. We are proud to present these great journalists to the communities we serve. This breakthrough in television journalism is another example of CORINTHIAN stations' concept of responsibility to their communities. THE CORINTHIAN STATIONS RESPONSIBILITY IN BROADCASTING Overcommercialization is chief complaint The FCC received 637 complaints about overcommercialization by ra- dio and television stations during the first six months of 1963. This ac- counted for 45% of the total com- plaints about broadcast advertising received by the commission in that period. Figures on complaints filed with the commission, as compiled by the agency's staff, were read into the record of last week's two-day oral argument on the FCC's proposal to adopt a rule on commercial limits. Overcommercialization was said to outstrip by far other aspects of broadcast advertising as a cause for complaint. Other causes were false and misleading advertising, bad taste and liquor and tobacco ads. During fiscal 1963, which ended June 30, 8,380 complaints were re- ceived about all subjects. Of these, 2,463, or 29.4% involved advertis- ing. The only subject drawing more complaints was programing, which was the subject of 3,864 communi- cations from the public. No breakdown of the complaints about commercials during all of fiscal 1963 was available. Chairman E. William Henry read the figures into the record at the request of Commissioner Frederick W. Ford, who was absent during Tuesday's (Dec. 10) session. tional Audience Board, said the solu- tion should come through an "interac- tion" between broadcasters and adver- tisers. "In this instance," he said, "I believe what is best for business is best for the public." Small Stations ■ Several of the speakers said that adoption of a com- mercial-limiting rule would be partic- ularly burdensome for small stations which, they said, would find it econom- ically impossible to live within the same rules as those followed by large sta- tons. Commissioner Kenneth A. Cox, however, was not impressed. He said that monitoring by the commission's staff indicated that the most serious vio- lators of the NAB code are not the small market daytime radio stations but large, financially successful, full-time stations in important markets. Support for the proposed rulemaking came from a number of individuals and organizations. Steven Finz, 20-year-old law student from New York, repre- sented an organization called the League Against Obnoxious TV Commercials. He called the TV commercial "the American household's least desired guest" and said it appears "ridiculous- ly too often." He urged the commis- sion to "bring sensible and sane adver- tising standards to this medium." He said the league has grown to 6,300 members in the past year, and that 90% of them favor federal regulation. Mrs. Clara Logan, president of the National Association for Better Radio and Television, said recent monitoring of Los Angeles radio and television sta- tions disclosed what she considered "far too many commercials." She said one station carried 22 minutes and 45 seconds of commercials in one hour and that a network television station broadcast 14 commercial spots within a 14V2 -minute period beginning at 5:45 p.m. She said the survey shows that, be- tween Nov. 26 and Dec. 4, 1,331 com- mercials were carried on six TV and four radio stations during an 87-hour period. Make-Goods ■ However, Commis- sioners Cox and Frederick W. Ford re- called that monitoring followed the four days in which all the stations dropped all commercials to cover events connected with the assassination of President Kennedy. The commissioners suggested the heavy concentration of commercials might have included a large number of make-goods. The Reverend Everett C. Parker of New York, director of the office of communication of the United Church of Christ, also supported the rulemak- While the FCC listened to arguments on the merits and demerits of its pro- posal to regulate commercials last week (see page 38), the House Commerce Committee voted overwhelmingly for a bill that would prohibit the commis- sion from making rules on the length and frequency of commercials. By voice vote and with only one known dissent — Representative John E. Moss (D-Calif.) — the committee ap- proved HR 8316, a bill introduced last summer by Representative Walter Rogers (D-Tex.), in an effort to head off the FCC's announced plan to con- sider getting into commercial regula- tion. Representative Oren Harris (D- Ark.), chairman of the full committee, said he would "probably" request the House Rules Committee to clear the way for a vote in the House. The FCC, however, was taking steps to cease con- sideration of its proposal, and it was thought the House committee's action ing. He said the commission is "more than fair" in proposing adoption of the NAB commercal codes. And the Reverend David C. Colwell of Washington, a member of the gen- eral board of the National Council of Churches, said the commission has "every legal right and the moral duty" to regulate commercials. Others supporting the proposal to limit commercials were Richard Nico- demus, sociologist employed by the Na- tional Recreation Association; Sydney R. Katz, of New York City; and Al- fred D. Rosenblatt, of Laconia, N. H. Other Opponents ■ Others who ap- peared in opposition to the proposed rulemaking were Representative Odin Langen (R-Minn.), Dean F. W. Zie- barth of the University of Minnesota; John W. Steen, Group W (Westing- house Broadcasting Co.); Mrs. Virginia Pate, wasa-am-fm Havre de Grace, Md., Maryland-D.C.-Delaware Broad- casters Association; Richard M. Schmidt Jr., Colorado Broadcasters As- sociation; James Popwell, wceh Haw- kinsville, Ga., Georgia Association of Broadcasters; Joseph M. Baisch,WREx- tv Rockford, 111., Illinois Broadcasters Association; Robert N. Green, Texas Association of Broadcasters; Howard B. Hayes, Virginia Broadcasters Asso- ciation. Also, Edwin T. Elliott, whih Nor- folk, Va.; John D. Kennedy, wdrk Greenville, Ohio; M. H. Blum, wann, wxtc-fm Annapolis, Md.; and attor- neys Thomas H. Wall; Robert H. Bader, and R. Russell Egan (representing wgn-am-tv Chicago). had been partly responsible for the commission's move. A report on the committee's action was expected to emphasize that the bill was aimed at the commission's claim that it had the authority to make rules on commercials, not whether overcommercialization exists, or is a problem. Representative Moss was preparing a dissent to accompany the committee report last week, and said he thought other committee members might join him. Representative Rogers pointed out that the committee has not expressed its view on overcommercialization it- self. If overcommercialization is a problem — "and I grant you it very well could be" — he said, "I would be one of the first ones to say that the matter should be gone into by the Congress." Several members who voted for the Rogers bill said they thought it was not the best way to approach the situa- tion (commercials) and urged the com- FCC HEADED OFF ON THE HILL Harris committee okays Rogers's bill on commercials 42 (BROADCAST ADVERTISING) BROADCASTING, December 16, 1963 We've shown you again and again and again and again and again . . . you'll get 8 out of 10 Washington TV homes in four weeks with WTTG's Major Coverage Plant METROPOLITAN BROADCASTING TELEVISION, A DIVISION OF METROMEDIA, INC., REPRESENTED BY METRO TV SALES •NSI, JANUARY 1963 (SPECIAL ANALYSIS) BROADCASTING, December 16, 1963 43 A helping dial A new "audio" advertising me- dium in the Midwest is helping sell its older brother — radio. Wcvs Springfield, 111., reported last week it is finding a telephone "dial-a- message" service to be very suc- cessful in helping to sell and mer- chandise 52-week sponsors. Wcvs said an average of 1,200 listeners dial the station's special phone number daily for the latest weath- er information plus reminders to "shop at Gundy's supermarkets." During bad weather some 2,900 call daily. mittee to seek a constructive alterna- tive. Representative William L. Springer (R-Ill.) said the committee "has a re- sponsibility to do more than say the FCC's proposal is not in order." Representative Springer said the com- mittee favored more self-policing by The long-awaited and much-dis- cussed meeting looking toward reforms in television advertising will be held Wednesday (Dec. 18) in New York's Waldorf Astoria hotel with broadcast- ers, advertisers and agencies sitting around the conference table. Looking over their shoulders will be Senator John O. Pastore (D-R.I.), chairman of the Senate Communica- tions Subcommittee, who is pushing the industry for a solution to what he called "mounting criticism" of TV commercial practices (Broadcasting, Nov. 18). The meeting is the brainchild of Le- Roy Collins, president of the National Association of Broadcasters, and Sen- ator Pastore has invited participants to sit down with him after they have their own sessions. Governor Collins first re- quested the network heads to meet with him on the problems of TV advertising last summer. This suggestion was re- jected by all three networks on the grounds such a meeting may run into antitrust problems and that the subject matter should fall within the framework of the NAB code authority (Broad- casting, Aug. 26). Governor Collins has since accepted the latter suggestion and NAB Code Director Howard Bell has taken over jurisdiction. All three networks also will be represented Wednesday, along with broadcasters, the Association of National Advertisers and the American Association of Advertising Agencies. Broadcast spokesmen will include Messrs. Collins, Bell, John Couric, Ed broadcasters, but said this cannot be achieved unless the National Associa- tion of Broadcasters is more representa- tive of all licensees. He suggested the committee look into the arrangement whereby the National Association of Securities Dealers works hand in hand with the Securities and Exchange Com- mission. Securities firms wishing to do business with each other must be mem- bers of the NASD, whose rules and de- cisions are subject to SEC review. Former FCC Chairman Newton N. Minow proposed that broadcasters be required by law to be members of the NAB (Broadcasting, April 8). Representative Harris gave the idea little encouragement, and in a reference to the committee's action, he said, "I just don't think the commission should get out a rulemaking that goes into the economics of broadcasting." Broadcasters gave the committee strong encouragement to block the FCC's commercial proposal when more than 30 witnesses testified in favor of HR 8316 (Broadcasting, Nov. 11). Bronson, Stockton Helffrich of the NAB; William Quarton, wmt-tv Cedar Rapids, Iowa, and NAB board chair- man; Bob Ferguson, wtrf-tv Wheel- ing, W. Va.; Clair McCollough, Stein- man Stations, and network vice presi- dents Alfred R. Schneider (ABC-TV), Joseph Ream (CBS-TV) and Ernest Lee Jahncke Jr. (NBC-TV). Advertising's representatives had not been firmed Thursday ( Dec. 12), but Art Tatham, AAAA chairman from Tat- ham-Laird, will head that association's delegation. The meeting will be closed and several sessions are expected to follow before definite agreements are reached. New agency will handle religious radio show Formation of Arnold E. Johnson Associates Inc., Chicago, and appoint- ment of the agency by Good News Broadcasting Co. effective Jan. 1 were announced Thursday (Dec. 12) by Mr. Johnson. He takes part-time leave of absence as vice president and broadcast facilities director of Needham, Louis & Brorby, Chicago. Good News Broadcasting, which has headquarters in Lincoln, Neb., produces six weekly half-hour radio programs, Back to the Bible, and buys time for the show on some 200 stations in the U.S. and more than 100 stations abroad. The organization marks its 25th anni- versary next May. Mr. Johnson has been interested in various religious causes for many years. He has been with NL&B for 11 years and before that was with NBC for 19 years. Grace R. Jordan, media director of Ladd, Wells & Co., joins Johnson Associates as vice president. The new agency's address will be 100 South Wacker Drive, Chicago. Ad 'goliaths' moving into children's field The toy industry was warned last week by a specialist in children's ad- vertising that it faces competition for a child's attention on TV from major corporations who are learning to exploit the children's field. Melvin A. Helitzer, president of Helitzer, Waring & Wayne, New York, told the 47th annual convention of the Toy Manufacturers Association that the large companies entering or testing the children's market include Sterling Drug (a new citrus flavored aspirin) ; Alberto- Culver (a children's toothpaste, Mighty White); Colgate-Palmolive (a tooth- paste and bubble bath soap); Lever Bros, (children's food products); Gen- eral Electric (automatic tooth brushes for youngsters) and Sony Instrument Co. (a children's transistor radio). To compete against these "goliaths." Mr. Helitzer suggested that toy manu- facturers compete "only in the market where you can afford to do a solid job," and avoid blanketing the country with a "handkerchief budget." Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Jefferson Productions, 1 Julian Price Place, Charlotte, N. C. Claussen Bakeries (fruit cake); one 60, one 20 for TV, live on tape. Agency: Cargill, Wilson & Acree, Richmond, Va. Ken Calfee, agency producer. Chef Bill Salads; three 60's for TV, live on tape. Agency: Dunnagan Advertising, Charlotte. John Dunnagan, agency producer. Pepper Sound Studios Inc., 51 South Florence, Memphis 4. Liberty National Life Insurance Co., Birming- ham, Ala.; one 60 for radio, jingle. Hub Atwood, production manager. Placed direct. Winter Seal Corp. (combination windows), Flint, Mich.; one 60 for radio, jingle. Joe D'Gerolamo, production manager. Placed direct. Argus Publishing Co. (weekly magazine), Seattle; one 60 for radio, jingle. Vincent Trauth, production manager. Placed direct. Time Life Insurance Co., San Antonio, Tex.; one 60 for radio, jingle. Ernie Bernhardt, pro- duction manager. Placed direct. Pastore will be present in spirit DISCUSSION DUE ON POSSIBLE TV ADVERTISING REFORMS 44 (BROADCAST ADVERTISING) BROADCASTING, December 16, 1963 Us Hayseeds Get Around! Maybe you'll never believe it until you see it — but though some of our pastimes may seem rather rural, the Red River Valley is one of the highest- living, richest-spending areas in the U.S.A.* Since almost the very beginning of radio and/or television, WDAY and WDAY-TV have been the favorite, leadership stations in the Red River Valley. Ask PGW to show you the list of schedules we are carrying from top-notch na- tional advertisers — and the reasons why. *Fargo-Moorhead is always among the very top leaders in Standard Rate & Data's ranking of Metro Area Retail-Sales-Per-Household. Why? Well, as the Encyclopaedia Britannica says (see "Red River Valley") — this is one of the most fertile agricultural areas in the United States. Look up both these refer- ences, and see for yourself ! BROADCASTING, December 16, 1963 WDAY 5000 WATTS • 970 KILOCYCLES • NBC and WDAY-TV AFFILIATED WITH NBC • CHANNEL 6 FARGO, N. D. PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives A truce in the central Illinois TV battle FCC ASKED TO RULE ON PROPRIETY OF COMBO RATES The central Illinois battle between Plains Television, operator of UHF sta- tions in the area, and Midwest Tele- vision Inc., the owner of wcia(tv) Champaign on VHF, was suspended last week. Plains asked the FCC to permit it to withdraw its petition asking that wcia be required to divest itself of some of its broadcast TV stations in the cen- tral state area. It submitted a letter from counsel for Midwest which proposes that the FCC be asked to issue a declar- atory ruling on the propriety of Mid- west's combination discount rate for advertisers using wcia and wmbd-tv Peoria (a UHF station). Pending an FCC ruling. Midwest agreed to suspend the combination rate. Last October, Plains charged that Midwest was a monopoly in the area through its ownership of VHF and UHF outlets and the use of combination rates, staff and programing (Broadcast- ing, Nov. 4). In addition to wcia and wmbd-tv, Midwest operates a UHF translator at LaSalle, 111., and is an applicant for channel 26 in Springfield, 111., and for a VHF translator at Effing- ham. Plains owns wics(tv) Springfield, wchu(tv) Champaign and wicd(tv) Danville, all UHF. It is also an appli- cant for a VHF translator in Cham- paign. Midwest denied the allegations of monopoly and related examples of Plains's operations to indicate that both were acting in similar fashion (Broad- casting, Nov. 18). Leave It to FCC ■ Midwest sug- gested that the basic conflict — Midwest's combination rate schedule for users of both wcia and wmbd-tv — be submitted to the FCC for a ruling. In the meantime. Midwest said, it was suspending as of Dec. 9 the com- bination rate and would hold it in abeyance until the FCC ruled. The sus- pension would run to Aug. 5, 1964, Midwest said, when it reserved the right to reactivate it with applications for li- cense renewals of wcia and wmbd-tv. Midwest stated also that it never intended to include kfmb-tv San Diego in its combination rate structure which is primarily for the central Illinois area. Midwest is buying the San Diego station from Transcontinent Television Corp. for $10,085,000. Plains told the FCC that the combin- ation rate schedule between wcia and wmbd-tv was basic to its fight to main- tain its position against the VHF outlet in its area and that in view of Midwest's proposal, it was ready to withdraw its petition for divestiture. Wynn Oil boosts ad budget, most in radio Wynn Oil Co., Azusa, Calif., will mark its 25th anniversary in 1964 with a 33% boost in its advertising budget to a record high of $2,475,000 for its car-care products. Most of the money will be spent on network radio, Ken- neth C. Lovgren, advertising manager, said last week. The radio for Wynn's friction proof- ing and other auto products will in- clude 46 commercials a week on News on the Hour and four a week on Moni- tor on an alternate week basis on 198 NBC stations: 12 spots a week every A rep can sell public service, too The station representative's skill in selling commercials is obvious, but there's one who can boost public service spots with equal prowess. He is John A. Cory, Chicago vice presi- dent of Peters, Griffin, Woodward Inc. Mr. Cory has sparked a new TV spot series in behalf of the Hadley School for the Blind, Winnetka, 111., which has been providing educational courses at no charge to the blind and is supported solely by gifts and lega- cies. Two 60-second and two 20- second spots have been made (see picture). Mr. Cory, however, hastens to em- phasize his role would not have been Mrs. Richard Kinney, blind wife of the Hadley School's blind and deaf associate director, is seen in one of the spots reading a Braille text- book. Also seen in the television spots for the school is the Kinneys' baby, whose hearing and sight are normal. possible without the cooperation of wgn-tv Chicago, which produced the announcement package without charge, and that of the Chicago office of J. Walter Thompson Co., which freely gave creative assistance. Wgn-tv has aired the new TV spots for several weeks. Prints also have been sent to other Chicago TV stations as well as to wcco-tv Min- neapolis-St. Paul and wwj-tv De- troit. Mr. Cory points out that the project indicates clearly how diverse elements within the business can work unselfishly together for worthy purposes. Wgn-tv's rep is Edward Petry & Co.; wcco-tv and wwj-tv are PGW outlets. Lois Williams of Hadley School's public relations department says she has 50 sets of the spots ready for TV, all thanks to Mr. Cory and his friends. She reports that about 25% of the school's present 1,700 students said they learned of the school from the radio spot packages sent out around the country during the past few years. "Radio and television are the blind person's constant companion," Mrs. Williams related, "because they can't read a paper. They enjoy listening to TV even though they can't see the picture." 46 (BROADCAST ADVERTISING) BROADCASTING, December 16, 1963 Man on the Way up He runs a fashionable New York hotel from the front elevator. He's a man of compassion, confusion and extraordinary command of the King's English. (King Alphonso's, that is.) He is, of course, Jose Jimenez, star of NBC's "Bill Dana Show." Jose's been on the rise since comedy writer Bill Dana unveiled him on television. (Contrary to rumor, Bill invented Jose, not the other way around.) Four seasons, numerous guest appearances, and six top-selling record albums later, Jose's star has grown to major magnitude. NBC's Sunday evening showcase features Look to NBC for the best combination of light, tight comedy plots that keep Jose bell-hopping. And this is not a one-banana salad. Jonathan Harris registers strongly as the man who thinks he manages the hostelry, and Gary Crosby makes an attractive fellow-bellboy. "Appealing" and "amusing" are among the critics' favorite terms for "The Bill Dana Show." And we at NBC were quietly overjoyed when Jack O'Brian of the New York Journal- American found it "subtly hilarious." So it is. Elevators all have their ups and downs, but Jose's for- tunes just keep going higher and higher. news, information and entertainment. THE HEART BEATS IN 3-D. NOW VIEW IT THAT WAY. iKSiM disease: the ITT Vectorcardiograph. It is an electronic device that uses a novel data processing and display technique to create a composite picture of all three dimensions of the heart's electrical action. This picture is shown on a cathode ray tube as loops whose size and brightness indicate the third dimension in a natural way. By "reading" these loops, an examiner can detect abnormalities in the heart's action. / As a research tool, the ITT Vectorcardiograph is being used to improve methods for detecting and diagnosing heart disease. For monitor- ing the heart's reaction to stress, as in aerospace flight, the device provides an immediate, easily interpreted display. If research proves its value for use in offices and clinics, recent ITT advances in micro-electronics will permit the design of a compact, reliable instrument. / This Vectorcardiograph is one of the new developments in medical electronics by ITT companies. These developments parallel ITT's advances in other phases of electronics and telecommunications. All have helped make ITT the world's largest international supplier of electronics and telecommunications equipment. / International Telephone & Telegraph Corporation. World Headquarters: 320 Park Avenue, New York 22, New York. worldwide electronics and telecommunications ITT BROADCASTING, December 16, 1963 other week on 209 CBS stations and 20 commercials a week every other week on 344 ABC stations. In addi- tion to this year-long "radiator-to-gas- tank" car-care campaign on network ra- dio, local radio, TV and newspapers, regional trade publications, racing pub- lications and point-of-purchase materi- al will be used. Special emphasis will be put on new products to be introduced during the vear. BCH comes to a halt on its Black Friday Broadcast Clearing House, one of three companies that set out in 1961 to clear the "paper jungle" surrounding the buying and selling of spot broadcast time, ceased operations last Friday, the 13th. A second member of the 1961 trium- verate has not been active for many months. President Lee P. Mehlig announced the BCH closing in letters sent to adver- tising agencies, stations and station rep- resentatives. Although the principles of the BCH service "have been widely accepted in broadcasting and advertising," he said, sales "have not reached the level neces- sary to meet operating costs — or to attract investment of the capital neces- sary for further operation." The company had contracts with one agency and three station representation firms, Mr. Mehlig reported: the agency is Guild, Bascom & Bonfigi; the reps are Avery-Knodel, The Meeker Co. and Savalli Gates. Through these clients, Mr. Mehlig said, BCH has been handling paper work involving more than 600 radio and TV stations, "almost all" reps and more than 200 advertising agencies. The work has included billing, col- lecting and disbursing payments for spot radio and TV schedules. Mr. Mehlig said the adjusted bill for October broadcasts, which was sub- mitted in November, is the last that BCH will submit. Bills for November broadcasts, he said, should be prepared by the stations or their agents, and payments of these November bills should be made directly to the stations or their agents — not to BCH. The Bank of America, which handled the preparation of bills and also the collections and disbursements in the BCH service, was authorized to accept agency payments received through Dec. 13 and disburse them to stations and reps as soon as possible. Agency pay- ments received after Dec. 13 are to be returned to the agency with notification that they should be paid directly to the stations involved. Mr. Mehlig said that questions con- cerning payment of BCH bills should IN 11RIGG- 1/a.ughn TELEVISION STATIONS EL PASO AND' NOW 46th: • THE GREENVILLE- SPARTANBURG - ASHEVILLE MARKET... AND ITS DOMINANT STATION IS WFBC TV "The Giant of Southern Skies WFBC-TV's 61 -County Grade A and B Con- tours Include The Rich Industrial Western Carolinas, plus coun- ties in Georgia and Tennessee, with . . . RANKED 46th by SALES MANAGEMENT Magazine, the WFBC-TV market is ahead of Jack- sonville, Richmond-Petersburg, Dur- ham-Raleigh, and other fine South- ern Markets. Within its coverage area, WFBC-TV is the DOMINANT station, according to all the latest independent surveys. For more in- formation, contact the Station or Avery-Knodel. *Feb. 7, 7963 SM Survey of Tele- vision Markets Average Nighttime (Daily) Circulation AFFILIATED WITH SOUTHEASTERN WBIR-TV BROADCASTING knoxviue, tenn corpora™ wmaztv MACON, GA. Represented by Avery-Knodel, Inc. 2,157,900 PEOPLE 589,300 HOMES $3,105,817,000 INCOMES $1,974,010,000 RETAIL SALES According to SALES MANAGEMENT'S SURVEY OF BUYING POWER, JUNE 10, 1963 ^E3 CHANNEL 4 WFBC-TV GREENVILLE, S. C. be referred to the Bank of America, Business Services Center, Box 3717, Rincon Annex, San Francisco 20. Service Is Needed ■ In a letter to all BCH shareholders, the chief of whom is John C. Miller, Mr. Mehlig said that "ironically the need for BCH's services grows rather than diminishes each day: 1961 showed spot television in the $500 million bracket, while in 1963 [it] may hit $800 million. That is $300 million more paper work." "Spot radio," he continued, "stopped growing at the $200 million level . . . has never made any substantial growth in the past three years and probably won't, unless positive steps such as a BCH service are undertaken. ". . . Though we know that you [shareholders] can glean small solace from it, we are more certain today than ever before that BCH's pioneered prin- ciples and demonstrated performance will become tomorrow's eventuality." BCH announced its formation and plans in 1961, began processing spot radio paper work in 1962 and added TV last June. Of the two other companies that started out as pioneers in the clearing- house field at about the same time, Cen- tral Media Bureau is still in operation. It has revised some of its original plans and is also offered as a service in print media buying — as originally intended — as well as in television. The third company, Broadcast Bill- ing Co., has been absorbed by Data Inc. and has not been active in its original field for some time. 'Attitude change' best yardstick of spot value The advertising research manager of Colgate-Palmolive Co. last week said in New York that "attitude change" is apparently the best measurement of the worth of a television commercial. Magdaline Diamantis told a luncheon meeting of the American Marketing Association that "sales" and "recall" are often used as criteria for determin- ing the effectiveness of TV advertising but are actually inadequate as the basis of a decision. Her remarks came in a panel discussion on "How to Test Television Commercials Effectively." Miss Diamantis stressed that a suc- cessful study of TV commercials should be integrated with a broader study of other forms of advertising in support of a product, and she added that "the administration of the study program must be uniform" at all levels. Miss Diamantis also said that cost is the strongest argument for keeping the size of the sample group down, and she added: "considerable thought should be given to testing of competitive brands." Appearing on the panel with Miss Diamantis was Herbert Kaye, president Hi i asm/art ( addiiion '.."to any \ newsroom i \ p * -t _ V 50 (BROADCAST ADVERTISING) BROADCASTING, December 16, 1963 of a New York research firm bearing his name. Mr. Kaye said that, when possible, on-the-air tests are desirable to create a realistic situation. He also said that an mquiry should focus on the product and not directly on the commercial itself, and he added that two controlling factors in such studies are: accuracy of research findings and available budget. The third member of the panel. Charles Allen of Audience Studies Inc.. said that his group successfully uses preselected groups for study, despite the unrealistic atmosphere of a special commercial presentation. He noted that a major factor in study success is the proper selection of the test group. Rating evaluators announce their goals "The fastest possible comi ion or a series of methodology studies de- signed to provide one or more valid methods of measuring the full radio audience" was the goal announced last week in a joint industry investigation of radio listenership research field meth- ods. At the same time, a steering commit- tee formed to oversee the study named George B. Storer Jr.. president of the multiple-station Storer Broadcasting Co.. chairman. The committee is com- posed of representatives of the National Association of Broadcasters and the Ra- dio Advertising Bureau, which are con- ducting the S200.000 study as a joint effort. The committee also appointed a tech- nical subcommittee ( which will meet this Thursday [Dec. 19]) to make plans for the initial pilot studies to spearhead the overall project. Following its for- mal meeting, the committee met with Audits and Surveys, which will evalu- ate the actual field work. NAB representatives on the steering committee include Hugh M. Beville. NBC: Tom Carr. wbal Baltimore: Ralph Glazer. Westinghouse Broadcast- ing Co. (Group W), Melvin Goldberg. NAB: Vincent Wasilewski. NAB: Ben Sanders, kicd Spencer. Iowa: Ben Strouse. \v\vdc Washington and chair- man of the NAB radio board. RAB-appointed members are Miles David. RAB: Alfred N. Watson. RAB: Charles Gates, wgn Chicago: Robert F. Hurleigh. MBS; Robert Kieve, wbbs Rochester. N. Y.: William D. Shaw. ksfo San Francisco, and Mary McKen- na. Metromedia Inc. Members of the technical subcom- mittee include Mrs. McKenna (chair- man), and Messrs. Beville. Goldberg and Watson. Mr. Storer was not a member of the steering committee, as appointed by either of the sponsoring associations, prior to his selection as chairman. ODESSA- TEXAS (BROADCASTING ADVERTISING; r announcing. . . THE AMERICAN MEDICAL ASSOCIATION'S onmedical journa ism • awards . . . to recognize journalism that contributes to a better public understanding of medicine and health in the United States. CATEGORIES OF COMPETITION 1— NEWSPAPERS: For a distinguished example of a news or feature story or series in a United States newspaper of general circulation pub- lished daily, Sunday or at least once a week. 2— MAGAZINES: For a distinguished example of an article or series in a United States magazine of general circulation published weekly, monthly, quarterly or at other regular intervals. 3 — EDITORIAL: For a distinguished example of editorial writing in a United States newspaper of general circulation published daily, Sunday or at least once a week. A — RADIO: For a distinguished example of report- ing on medicine or health on a United States radio station or network. 5 — TELEVISION: For a distinguished example of reporting on medicine or health on a United States television station or network. The awards will not be given for work, however excellent, that involves primarily the relaying of medical knowledge to the medical profession and to allied professions. Members of the medical profession, medical associations and their em- ployees are not eligible. AWARDS AND PRESENTATION The award in each of the five categories will consist of $1,000 and an appropriately inscribed plaque.The awards will be presented at a time and place to be selected by the Awards Committee. 52 GENERAL RULES 1— Deadline for receipt of all entries is February 1, 1965, although entries may be submitted at any time prior to that date. 2 — Entries must have been published or broadcast during the calendar year of 1964. 3 — Entries for newspaper and magazine articles must be sub- mitted in triplicate, at least one copy of which must be a tear sheet, validating the date of publication and showing the mate- rial as it appeared when presented to the public. 4 — Entries for radio or television must consist of three copies of the complete script and a 200-word summary of the script. Tele- vision entries must be accompanied by a 16mm film with sound recording or a kinescope. Radio entries must be accompanied by a transcription or an audio tape of the show. 5— All entries should be submitted in simple, legible form. Elaborateness of presentation will not be a factor in the judging. 6 — Awards will be announced April 15, 1965. 7 — An entrant may make as many entries as he wishes. 8— An entrant may receive more than one award or the same award in subsequent years. 9 — Radio and television films, tapes or kinescopes will be re- turned if requested. Other entries will not be returned. 10— All entries must be accompanied by the following informa- tion: Title of entry, writer or producer, publication in which arti- cle appeared or station or network over which program was broadcast, date entry was published or broadcast, category for which entry is submitted, name, address, and title of person submitting entry. JUDGING OF ENTREES Entries will be judged on a basis of accuracy, significance, quality, public interest, and impact. The 1964 Medical Journalism Awards Committee will include outstanding members of the publishing industry, radio and television industry and the medi- cal profession. All entries must be sent to the 1964 Medical Journalism Awards Committee, American Medical Association, 535 North Dearborn St., Chicago, Illinois 60610. Awards subject to state, federal and other applicable laws. BROADCASTING, December 16, 1963 Alberto-Culver plans regular radio use Alberto-Culver Co. plans soon to use some radio on a regular basis for one product. This does not mean, however, any major modification of the com- panv"s basic reliance on television. TV always has received virtually all of the firm's ad budget and presently is getting nearly $40 million on an annual basis. Alberto-Culver also has spent small amounts in magazines. Alberto-Culver's initial spot radio test for its Command brand of men's hair dressing in 10 top markets has obtained such good results, it is under- stood, that after the first of the year the company is expected to expand the radio drive for Command to at least 30 markets. It no longer will be considered only a test at that time, it was learned, but it would be a going radio campaign in the usual marketing sense. Radio, though, will not get the major share of the Command budget. Most will continue to be invested in network TV for this product. The agency is J. Walter Thompson Co., Chicago. ITC reports 9 new sales of Jo Stafford specials New regional and local market sales were announced last week by Inde- pendent Television Corp. for its Jo Stafford Show, a monthly series of specials to premiere in January. Gold Strike Stamp Co., through Har- ris & Love Advertising has purchased six of the one-hour musical specials for Butte, Great Falls, Billings, Twin Falls, all Montana; Idaho Falls and Boise, Idaho, and Salt Lake City. Other purchasers were Southern New England Telephone Co. for wnhc-tv New Haven, Conn, and 17th Street National Bank for klz-tv Denver. The shows are now sold in 78 markets. Rep appointments . . . ■ Wftv(tv) Orlando, Fla.: Blair Tele- vision, New York, named exclusive na- tional sales representative effective Jan. 1. ■ Kktv(tv) Colorado Springs-Pueblo, Colo.: Avery-Knodel Inc., New York, as national sales representative. ■ Wayl Minneapolis: Good Music Broadcasters, New York, named exclu- sive national representative. ■ Wfun Miami: Robert E. Eastman & Co., New York, appointed national rep- resentative. ■ Kpcn Dallas and kcul Fort Worth: Jack Masla & Co., New York, appoint- ed national representative. (BROADCASTING ADVERTISING) Sold nationally everywhere by VERTISING TIME SALES, INC. PROGRAMING '64 DEBATES STATUS STILL UNDECIDED Commerce committee bypasses action on Section 315 The House Commerce Committee last week passed up an opportunity to act on a suspension of Section 315, the equal-time law, for next year's presi- dential and vice presidential elections. The committee, meeting in a closed door session, turned to other items on its long agenda and put off the suspen- sion question until next year. Its meet- ing last Tuesday (Dec. 10) was the last for this session of the 88th Con- gress. Thus, instead of putting to rest speculation that President Johnson has no intention of facing a Republican presidential candidate in joint televised appearances as his predecessor did in 1960, the committee indirectly added currency to such stories. Representative Oren Harris (D- Ark.), committee chairman, who said the week before that it would be "like- ly" to presume that the committee might like to have the President's views on the suspension before it acts, said last week, "I think we've got to take a look at the whole thing." He did not say if he already had discussed the matter with President Johnson. The House and the Senate have ap- proved HJ Res 247, a resolution to suspend the equal time requirements for 1964's presidential and vice presiden- tial races beginning up to 75 days be- fore the election. The House version says 60 days; the Senate said 75. This small technical difference plus the Senate's preference not to require the FCC to furnish certain reports on the suspension next year, made it nec- essary for the House to take another look at the resolution. The measure went back to the House in early Oc- tober (Broadcasting, Oct. 7) and has stayed there. The suspension of Section 315 has been requested by broadcasters. With- out suspension, all minor candidates for the Presidency and Vice Presidency would be entitled to equal time if the major candidates made joint appear- ances on radio or television. President Kennedy had committed himself to meet a Republican opponent on television in 1964, but President Johnson has been silent on the matter. Meanwhile, other people had their own ideas. Sid Davis of the Westing- house Broadcasting Co. Washington bureau, reported Monday (Dec. 9) : "A personal friend and very close adviser to Johnson told me the President would be "nuts" to debate in 1964. . . . Presi- dent Johnson is no JFK before the camera. . . ." A Republican party source who is quite content about the television im- age and debating abilities of major Republican presidential hopefuls said last week the GOP was looking for- ward to a joint TV appearance and would be "extremely shocked" if there were none. And perhaps disappointed. After original success, WTHI-TV seeks to film retrial An Indiana television station that filmed courtroom proceedings of two murder trials in September was seek- ing permission last week to cover the retrial of one in which a woman juror changed her mind. Wthi-am-fm-tv Terre Haute, Ind., was filming a poll of the jury re- quested by the defense counsel after the jury had found his defendant guilty, when a juror admitted that she was no longer sure of her vote. Betty Chadwick, wthi-tv's chief photographer, had been photograph- In this photo printed from 16 mm motion picture film shot in an Indi- ana courtroom by WTHI-TV Terre Haute, Vigo county prosecuting at- torney Ralph Berry (facing camera) cross-examines James E. Spellman, defendant in a murder trial last September. ing the proceedings from her sta- tionary camera position in the rear of a Vigo county circuit courtroom when the incident occurred Sept. 17. It was the second murder trial Miss Chadwick had filmed in an Indiana courtroom in a week. Television access to Indiana courts has not been quite the problem for stations there as it has been in other states. According to Charles F. Cremer, administrator of news and public affairs, the station has found area judges cooperative when it has sought courtroom access for its cameras and microphones. The judges and attorneys involved in cases the station covered in Septem- ber have told wtht that the cover- age was unobtrusive, unobstructive to legal procedure and did not de- tract from the conduct of the trial, Mr. Cremer said. The station used available light and placed microphones near the judge's bench and in the jury box, but recorded sound only during the judge's instructions to the jury and the foreman's delivery of a verdict. A sound camera was used through- out, however, because it was quieter than silent equipment, Mr. Cremer explained. The camera was located in the rear of the courtroom where it could cover the jury and the judge, but witnesses giving testimony were filmed with backs to the camera. 54 BROADCASTING, December 16, 1963 Four CBS-TV-owned stations buy films In what was described as "the most important licensing agreement ever made" for post- 1950 feature films, Seven Arts Associated Corp. announced last week that 215 Universal-Interna- tional features have been bought by four of the CBS-TV-owned stations. The overall price is understood to be in excess of $15 million. The stations involved in the transac- tion are wcbs-tv New York, wbbm-tv Chicago, wcau-tv Philadelphia and kmox-tv St. Louis. It was reported that knxt(tv) Los Angeles, the CBS-TV- owned station there, was excluded from negotiating because khj-tv Los Angeles previously had picked up an option for the Seven Arts package. The sale is believed to be the largest for any single feature film transaction to date. Seven Arts acquired the 215 post- 1950 features from Universal last sum- mer for $21.5 million plus a percentage of the gross sales. Seven Arts obtained the TV rights for 10 years for showing in the United States, Canada, Puerto Rico and the Virgin Islands (Broad- casting, July 22). Included in the titles, of which 109 were produced in color, are "Magnifi- cent Obsession," with Rock Hudson and Jane Wyman; "The Glenn Miller Story," with James Stewart and June Allyson; "Man Without a Star," with Kirk Douglas and Claire Trevor; "Winchest- er 73," with James Stewart and Rock Hudson; "Mississippi," with Tyrone Power and Piper Laurie; "All that Heaven Allows," with Rock Hudson and Agnes Moorehead; "Bend of the River," with James Stewart and Arthur Kennedy; "Tomahawk," with Van Hef- lin and Yvonne De Carlo and "The Spoilers" with Jeff Chandler, Jack Pal- ance and Rita Gam. Film sales . . . Love That Bob (MCA TV) : Sold to whio-tv Davton, Ohio. Famous Playhouse (MCA TV) to wbal-tv Baltimore, Md. Sold The Mighty Hercules (Trans-Lux) : Sold to Armed Forces Radio and Tele- vision Service, Los Angeles; wroc-tv Rochester, N. Y., and Rediffusion Ltd., Hong Kong. Felix the Cat (Trans-Lux) : Sold to kbmt-tv Beaumont, Tex. Guest Shot (Trans-Lux) : Sold to Re- diffusion Ltd., Hong Kong. Encyclopedia Britannica Films (Trans-Lux) : Sold to kblu-tv Yuma, Ariz., and whec(tv) Rochester, N. Y. Tarzan (Banner Films) : Sold to wrva-tv Richmond, Va.; kvos-tv Bell- BROADCASTING, December 16, 1963 TvQ's top 10 for November by age i oiai Age groups Audience C 1 1 b-1 1 12-17 18-34 3549 50+ 1 VU I VU TvQ TvQ TvQ TvQ 54 55 69 48 53 52 52 81 66 43 44 44 46 64 47 38 42 47 46 49 61 44 46 36 44 60 45 38 40 46 41 63 45 35 37 37 40 48 39 30 39 45 38 56 51 35 32 27 38 51 58 37 33 26 38 22 45 50 37 25 38 36 49 39 39 30 38 43 40 34 34 41 Rank Program 1 Bonanza (NBC) 2 Beverly Hillbillies (CBS) 3 Disney World of Color (NBC) 3 Saturday Night Movies (NBC) 5 Andy Griffith (CBS) 6 Red Skelton (CBS) 7 Gunsmoke (CBS) 8 Combat (ABC) 8 Dick Van Dyke (CBS) 8 The Fugitive (ABC) 8 Monday Night Movies (NBC) 8 Virginian (NBC) *Percentage of those familiar with program and who say it is one of their favorites Copyright Home Testing Institute Inc., 1963 ingham, Wash.; wfbm-tv Indianapolis; wgan-tv Portland, Me.; wlos-tv Ashe- ville, N. C; wdef-tv Chattanooga; wow-tv Omaha; kotv(tv) Tulsa, Okla.; wnep-tv Scranton, Pa.; ktvt (tv) Fort Worth; wky-tv Oklahoma City; koat-tv Albuquerque, N. M.; kolo-tv Reno; kork-tv Las Vegas and wood-tv Grand Rapids, Mich. The Little Story Shop (Hollywood Television Service) : Animated puppet series sold to wsls-tv Roanoke, Va;. kntv(tv) San Jose, Calif.; whyn-tv Springfield, Mass.; wbap-tv Fort Worth; wlex-tv Lexington, Ky.; wjhl- tv Johnson City - Kingsport - Bristol, Tenn.; kxtv(tv) Sacramento, Calif.; wghp-tv High Point, N. C; whis-tv Bluefield, W. Va.; ckck-tv Regina, Sask., and ckso-tv Sudbury, Ont. Christmas in the Holy Land (MGM TV) : Sold to wchs-tv Charleston, W. Va.; wftv(tv) Orlando, Fla.; kgbt- tv Harlingen, Tex.; wtvt(tv) Tampa- St. Petersburg, Fla., and kviq-tv Eur- eka, Calif. Post-' 48 features (MGM TV) : Sold to ktbc-tv Austin, Tex., and kifi-tv Idaho Falls, Idaho. Pre- 48 features (MGM TV): Sold to kcmo-tv Kansas City, Mo. 135 MGM Cartoons (MGM TV): Sold to kttv(tv) Los Angeles. The Islanders (MGM TV) : Sold to wink-tv Fort Myers, Fla., and wtvw (tv) .Evansville, Ind. Our Gang Comedies (MGM TV): Sold to khj-tv Los Angeles. Sam Benedict (MGM TV) : Sold to wtvw(tv) Evansville, Ind., and wink- tv Fort Myers, Fla. Cain's Hundred (MGM TV): Sold to wink-tv Fort Myers, Fla. Asphalt Jungle (MGM TV) : Sold to wtvw(tv) Evansville, Ind. Exploitables (Allied Artists TV): Sold to wttg(tv) Washington; wttv (tv) Indianapolis; kcto-tv Denver; wzzm-tv Grand Rapids, Mich.; wrva- tv Richmond, Va.; kave-tv Carlsbad, N. M. and wknx-tv Saginaw, Mich. Now sold in 59 markets. Box Office 26 (United Artists TV) : Sold to kfeq-tv St. Joseph, Mo.; wspa- tv Spartanburg, S. C; wtoc-tv Savan- nah, Ga.; wboc-tv Salisbury, Md.; wrva-tv Richmond, Va.; kpix(tv) San Francisco; wral-tv Raleigh, N. C; wsoc-tv Charlotte, N. C; kfda-tv Am- arillo, Tex. and wchs-tv Charleston, W. Va. Now sold in 130 markets. Zoorama (Trans-Lux): Sold to kgo- tv San Francisco, wcsh-tv Portland, Me., and ktvb(tv) Boise, Idaho. Top Draw Feature Films (Trans- Lux) : Sold to kgo-tv San Francisco. The Human Jungle (United Artists TV): Sold to kcop(tv) Los Angeles, first U. S. station to acquire this 60- minute British series. The Story of Christmas (Seven Arts): Sold to kcop(tv) Los Angeles; kob-tv Albuquerque, N. M.; wtvp(tv) Decatur, 111.; kbtv(tv) Denver; wfrv (tv) Green Bay, Wis.; klas-tv Las Vegas; wkow-tv Madison, Wis.; wow- tv Omaha; kolo-tv Reno; ksl-tv Salt Lake City and kake-tv Wichita, Kan. Now in 1 1 markets. A Christmas Carol (Seven Arts): Sold to KRON-Tv San Francisco; wgr- tv Buffalo; wdaf-tv Kansas City, Mo.; kcto(tv) Denver; wnys-tv Syracuse, N. Y.; ksl-tv Salt Lake City; kero-tv Bakersfield, Calif.; kulr-tv Billings, Mont.; wcia-tv Champaign, 111.; wfrv (tv) Green Bay, Wis.; kval-tv Eu- gene, Ore.; kviq-tv Eureka, Calif.; krtv(tv) Great Falls, Mont.; kgbt-tv Harlingen, Tex.; week-tv Peoria, 111.; kpho-tv Phoenix, Ariz., and wthi-tv Terre Haute, Ind. Now in 17 markets. Bob Hope Features (Allied Artists) : Sold to klas-tv Las Vegas; ktvk-tv 55 Revitalized IPI moves into programing on a major scale From common stock to video- taped commercials to program pro- duction sums up the progress re- port of International Production Inc., Hollywood. Robert Brandt, president, reported last week during a business trip to New York that IPI, which expanded into the program field only five months ago, has sold four sports specials to CBS-TV and is preparing pilots of three series for the 1964-65 season. The company was organized in 1959 under the name, International Video Tape & Recording Productions Inc. to produce commercials and lease facilities. The financing was provided by more than 500 clients of Mr. Brandt's Los Angeles brokerage firm. They invested more than $1.2 million in the venture. Last summer, Mr. Brandt decided that in order to flourish (and protect his clients' investment), the com- pany had to become active in TV program production. He assumed presidency of the firm, changed its name several weeks ago, and en- gaged several programing specialists, including Fred Hamilton, who had been associated with Bonanza, The Lawless Years and Fibber McGee and Molly. The initial buys by CBS-TV, Mr. Brandt said, are a one-hour tennis Mr. Brandt Let personalities participate special spotlighting Pancho Gonzales, Pancho Segura, Dean Martin and Edie Adams; a half-hour program on the Salton Sea speedboat races; an- other half-hour special on a trip up the turbulent Colorado River by two boatsmen, and a fourth on the Sacra- mento field trials of hunting dogs, featuring comedian Andy Devine. Mr. Brandt thinks there is a market for sports specials in which "name personalities" participate. For his pilot program projects, Mr. Brandt calls on his brokerage company clients for investment, much as Broadway producers call on "angels." Among the taped pilots in preparation, he recounted, are Tonight We Improvise, in which well-known actors are presented with a situation and spontaneously develop a dramatic interlude; Mr. and Mrs. Pollcat, in which professional actors discuss a sensitive subject and then involve bystanders (this will be taped on location ) , and Time of Challenge, a daytime dramatic series to be taped on location. IPI has a $500,000 mobile unit, according to Mr. Brandt. It is a 54- foot truck and trailer, housing four Marconi camera chains and two Am- pex recorders as well as associated equipment. The company also leases space at the Carthay Studio in Los Angeles. The company continues as a pro- ducer of taped commercials while expanding into the programing area. In addition to Mr. Brandt, IPI exec- utives include Mr. Hamilton, vice president in charge of programing; Dick Rosenbloom, vice president in charge of sales and Bill Wallace, vice president in charge of produc- tion. Phoenix, Ariz.; wknx-tv Saginaw, Mich.; kend-tv Fargo, N. D.; wkzo- tv Kalamazoo, Mich.; kono-tv San Antonio, Tex.; wrex-tv Rockford, 111. and wdaf-tv Kansas City, Mo. Showcase for the 60's (United Art- ists) : Sold to cfrn-tv Edmonton, Al- berta; chbc-tv Kelowna, B. C; kcbi-tv Prince Albert, Sask.; chca-tv Red Deer, Alberta; cjlh-tv Lethbridge, Al- berta; ckx-tv Brandon, Man.; whtv (tv) White Horse, Yukon Territory; cbwt-tv Winnipeg, Man.; ckck-tv Regina, Sask.; ckrs-tv Janquiere, Que.; cbut-tv Vancouver, B. C.; cbht-tv Halifax, N. S. and chct-tv Calgary, Alberta. House group says editorials worthwhile The House Communications Subcom- mittee, which conducted hearings on broadcast editorials in July and September, agreed last week that edi- torials on the air serve the public interest. But it also agreed that a decision not to editorialize should not be con- strued as failure to contribute to a broadcaster's community. This view and others on the delicate question of fairness were to be ex- pressed in a letter the subcommittee was drafting last week to Representa- tive Oren Harris (D-Ark.), chairman of the parent Commerce Committee. The document was expected to stand for the time being as a reflection of the subcommittee's thinking in this area, but was not thought to be anything like the last word it would have to say on fairness and editorializing. In fact, as Representative Walter Rogers (D-Tex.), subcommittee chair- man, explained last week, the panel plans to look further into both issues early next year. It has legislation pend- ing on two questions raised during its editorializing hearing: (1) should a candidate be entitled by law to answer editorial attacks on the facilities of a station which carried them (or to answer a station's endorsement of his opponent), and (2) whether broad- casters must provide free time for the airing of views contrasting those broad- cast in a paid program. Representative Rogers said the sub- committee reached a consensus that "editorializing is a method of par- ticipating in the public interest of a community, but that not to [editorialize] does not mark failure to contribute." He also said the subcommittee would entertain legislation to require broad- casters who editorialize to identify their editorials as opinion and to an- nounce that their facilities will be made available for contrasting views. This was likened to Section 317 of the Com- munications Act which requires identifi- cation of sponsors and political an- nouncements. The subcommittee also will go into the FCC's license fee schedule which takes effect Jan. 1. Representative Rogers has said the commission does not presently have authority to in- stitute its fees. Some firms affected by the fees have taken the matter to court (see page 74). Oral contraceptive show NBC-TV has scheduled a special hour colorcast discussion Sunday, Jan. 12 (10-11 p.m.), of the social and religious aspects of a new birth control 56 (PROGRAMING) BROADCASTING, December 16, 1963 Here's the word on $191 million in automotive sales Mention flintsaginawbaycity and you're talking about a lot more than simply the 37th metropolitan television market. Because every morning our transmitter goes on, the boundaries disappear and these three Michigan cities come together as a single television buy. As do the more than 188,000 TV homes in the 3-city metropolitan area where the average spend- able income is $6,904. And where people spend about $275 more each year than the national average- enough to buy a lot of car parts and accessories, or even help to buy a car. A Harrington, Righter and Parsons man will be happy to get things rolling for you. Just ask him about flintsaginawbaycity. WJRT/Channel 12 ABC Primary/Division: The Goodwill Stations, Inc. WJRT BROADCASTING, December 16, 1963 57 pill now being used in Puerto Rico and Kentucky. Reporter David Brinkley will moder- ate the program, which will include an interview with Dr. John Rock, director of the Rock Reproduction Study Clinic in Boston and co-developer of the first oral contraceptive. AMA sets contest deadline The American Medical Association has announced its 1964 Medical Jour- nalism Awards competition for distin- guished radio and television and print media reporting on medicine or health. The AMA will award $1,000 and a plaque in each of five categories. Dead- line for entries published or broadcast in 1964 is Feb. 1, 1965. Awards will be announced April 15, 1965. Further information is available from the AMA, 535 North Dearborn Street, Chicago 10. $1 million film buy Wnew-tv New York last week an- nounced the largest single feature film acquisition deal in the station's history — a $1 million purchase of 125 pre- 1948's from MGM-TV. The pictures include "Woman of the Year," "Treas- ure Island," "Edward My Son," "Dr. Jekyll and Mr. Hyde," "Thirty Seconds Over Tokyo," "They Were Expenda- ble" and "Command Decision." Closed circuit to link 25 cities for GOP rally The Republican party will kick off its 1964 election campaign with fund rais- ing dinners in major cities tied together by closed circuit TV Jan. 29. The telecast, handled by Theater Net- work Television of New York, will cost about $250,000 for the 25 cities sched- uled as of last week. Film excerpts will be made available to broadcasters, TNT said. A program which included satirical references to the Kennedy administra- tion has been scrapped, but other en- tertainment is being planned. Mean- while, the party's plans for TV appear- ances by GOP leaders were unchanged and included former President Eisen- hower and Vice President Nixon, Ari- zona Senator Barry Goldwater and Gov- ernors Rockefeller of New York, Scran- ton of Pennsylvania and Romney of Michigan. Emphasis will be on $100-a-plate dinner formats, a party spokesman said last week, but because this will be the GOP's major fund-raising effort for next year, the party is urging contribu- tions well in excess of that figure. The party is presently $200,000 in debt. It held a similar TV-linked rally early in 1962. BROADCASTER PREFERRED IT'S THE GATES "BIG G' IN THE 1KW AM FIELD Designed around the dependable 833A tube, the Gates BC-1G 1KW AM Broadcast Transmitter assures reliability. Silicon rectifiers, swing- out accessibility, simplified cooling (no noisy blowers in the "Big G") are but a few of the bonuses you get with this Gates favorite. Why do broadcasters buy ten "Big G's" each month? An eight page bro- chure called ADV-112A will help you understand. A Subsidiary of Harris-lntertype Corporation QUINCY, ILLINOIS Offices in: Houston, New York, Los Angeles, Washington, D.C. In Canada: Canadian Marconi Company, Montreal Export Sales: Rocke International Corporation, New York City TW3 matches Mitch That Was the Week That Was, previewed last month by NBC-TV, reportedly caused high viewer in- terest levels on a par with response to the first presentation of Sing Along with Mitch in 1960. Re- action figures comparing the two shows were released last week by TvQ, New York television re- search firm. Sing Week Along That Was Respondents familiar 20 14 with show — percent Percentage who con- 9 6 sidered show a "fav- orite" (from all re- spondents) Percentage of those 43 44 familiar with show who considered it a favorite That Was the Week That Was, often shorted to TW3, has been scheduled for Friday nights by NBC-TV (Broadcasting, Dec. 9). It is a satiric review of the week's news. CORPORATION No change in Paar libretto NBC reported late last week that there is no change in the situation con- cerning comedian Jack Paar, who has announced that he will leave the net- work because of a schedule dispute. There had been speculation that Mr. Paar's Friday night show would be expanded to run from 9:30-11 p.m. EST, but the 9:30-10 p.m. time slot be- ing vacated by Harry's Girls was given instead to the new topical satire pro- gram That Was the Week That Was. One-third sponsorship of the new show, scheduled to make its debut Jan. 10, has been purchased by Clairol Inc., through Foote, Cone & Belding, New York and by Brown & Williamson To- bacco through Post-Keyes-Gardner. 'Making of President' on TV Theodore H. White's Pulitzer prize- winning book, The Making of the President 1960, has been adapted for television for showing on ABC-TV Sun- day, Dec. 29 (8:30-11 p.m.). Produced by Wolper Productions Inc., the script was written by Mr. White before the assassination of President Kennedy. Following the President's death, Mr. White made no changes in the script, but did add a short prologue to the story that tells how Mr. Kennedy and Richard Nixon became their par- ties' candidates for the presidency and how Mr. Kennedy was elected. Xerox Corp., through Papert, Koenig, Lois, Inc., New York, will sponsor the program. 58 (PROGRAMING) BROADCASTING, December 16, 1963 Above The Clouds Each weekday morning for over 6 years Television Station WREC- TV in Memphis has presented a 15-minute inspirational program titled "Above The Clouds." Pro- duced in cooperation with the well-known Memphis Union Mis- sion, "Above The Clouds" fea- tures religious music and songs with guest ministers of all faiths from Memphis and the Mid-South area. This daily devotional pro- gram is a continuing part of our efforts to serve all the community needs and interests. It is just one of many public service features that WREC-TV regularly presents to its largeand responsive audience. WRECW® CHANNEL^ MEMPHIS AN OPERATION OF COWLES MAGAZINES AND BROADCASTING, INC. AFFILIATED WITH CBS. REPRESENTED BY THE KATZ AGENCY. 'SOON' IS JUST AROUND THE CORNER This could be week of revised TV program reporting form For years, FCC officials have been predicting the adoption "soon" of a re- vised program reporting form for tele- vision. Last week, the prediction was heard again — and this time, apparently, there was more basis for it than usual. The commission reportedly agreed to put out for industry comments a re- vised reporting form — actually, Part IV of the Broadcast Application Form — prepared by a three-member committee of commissioners. The form — now be- ing put in final shape by the staff, is ex- pected to be released soon, probably this week. But in a departure from past prac- tices, the commission will ask that com- ments on the form be given orally, rather than in written form. The com- mission has set Feb. 13 as the date for industry spokesmen to comment — in person. The commissioners decided on this procedure to save themselves from an- other torrent of "paper." Previous ver- sions of the revised form — which is in- tended to implement the commission's 1960 statement on programing policy — have been put out for comments twice. The form expected to be published this week is understood to be similar to the one that the commissioners have been mulling over for months, with only slight changes in emphasis. Reportedly, there are a number of differences of opinion among the com- missioners on a number of points in the form. But so great was the determina- tion to put "something" out without further delay, the differences were quickly submerged. The sudden breakthrough appeared to be related to the decision to abandon the proposed commercial time-limit rulemaking (story page 39). Both de- cisions were taken at a special meeting Thursday (Dec. 12). Case-By-Case ■ In dropping the com- mercial-limitation rulemaking, the com- mission is expected to say that it will check for overcommercialization on a case-by-case basis and that the revised program reporting form will make this possible. The proposed form would, it is understood, require licensees to report their commercials by minutes and per- centages of programing, in composite and typical weeks. This would give the commission a quick check on the amount of commercials carried by a station. It would also permit it to com- pare promise versus performance. In other aspects, the form would re- quire an applicant to report on what he has done to survey community needs and interests, how he evaluates those needs and interests and what programs he intends to carry as a result. Some Paper Work ■ Much of this information would have to be set forth in considerable detail. For instance, the form would reportedly require the li- censee, in reporting on his survey of needs and interests, to list the names of individuals and organizations con- tacted, to relate their views and to dis- cuss his evaluation of them. The programs he intends to carry to meet needs and interests would be car- ried in chart form, identified by title, source and time slot and frequency, and broken down according to the 14 categories the 1960 program policy statement says "are usually necessary" to satisfy community interests and needs. A similar chart reporting the pro- graming actually carried in the preced- ing reporting period would also have to be completed. In addition, the applicant would list, by types, the special programs (both network and local) he intends to broad- cast. He would also be asked to ex- plain any serious discrepancies between the programing that was proposed and delivered. One issue that has troubled the com- missioners is whether the reporting form should be filed every three years, as at present, or annually. The com- mission is sure to ask industry spokes- men to comment on this aspect. It was reported last week that the form, as it will be put out for com- ments, will propose that at least the section on commercials, possibly the one dealing with programing, be filed annually. Commission sources frankly acknowl- edge the form will require much more work for applicants than the one now being used. That one doesn't involve much more than a translation of ma- terial from logs into the reporting form. Be A Pro ■ However, the commis- sion's defense of the form is expected to be that it would, in effect, force the applicant to study his community close- ly and become an expert on what is needed to satisfy its needs and interests. Some commissioners feel this knowl- edge would protect the applicant from questions from the agency about his programing. These officials say that once an applicant has demonstrated his expertise and submitted plans for meet- ing his community's needs, the FCC would have no grounds for questioning him. The commission will get to work in earnest on a revised program reporting form for radio at a special meeting Jan. 6. Proposals on how the form should be AVE RADIO AND TV RE INVARIABLY ft/I FFECTIVE BOTH Iff BOTH REPRESENTED BY THE KATZ AGENCY BROADCASTING, December 16, 1963 COMPETITION IS GOOD FOR EVERYBODY IN 1939, before BMI, the broadcaster's major music license entitled him to use the catalogs of 137 music publishers of the United States. TODAY, broadcasters may choose their music from the catalogs of many thou- sands of publishers, over half of which are affiliated with BMI. BROADCAST MUSIC INC. 589 Fifth Avenue New York 17, N.Y. BROADCASTING, December 16, 1963 I^IH^HBI^Hi 61 penal itohbap &ateS BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Reduced Rates Effective through December, 1963 ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES— $8.50 EACH ADDITIONAL GIFT— $7.50 Please send 52 issues of BROADCASTING as my gift to name title/position company name street & number city state Sign gift card. title/position company name $16-00 street & number city state Sign gift card. title/ position company name $23-50 street & number city state Sign gift card. title/ position company name $31.oo street & number city state Sign gift card. additional subscriptions may be listed separately at $7.50 ill order, will be checked m the event of duplication you will be notified immediately 2 I enclose $ ] please bill street & number city state W IR0ADCASTING Subscription Department • 1735 DeSales St., Wash., D. C. 20036 62 (PROGRAMING) revised keep shifting, but ultimately it is expected to be a far simpler one to complete than the one for television. Present proposals would require ap- plicants to report on commercials car- ried by percent of programing material. The applicant also would be required to report on a survey of community needs and on plans for carrying various broad types of programing, such as news, pub- lic affairs and entertainment. Answer due Tuesday on NCAA football The television committee of the Na- tional Collegiate Athletic Association will open sealed envelopes in New York's Manhattan hotel Tuesday (Dec. 17), and the high bidder will receive rights to major collegiate football games for 1964 and 1965. CBS-TV ended its two-year, $10.2 million pact with the Alabama-Miami game last Saturday (Dec. 14). The NCAA games, which have been shown on all three networks in the past decade, are expected to go for $11 mil- lion to $11.5 million. While some in- dustry sources feel the figure could be higher, others say the point of satura- tion in buying rights is very near. These people also point to the up- coming bids for the National Football League games, also concluding a $9.3 million, two-year, CBS-TV contract. It is expected the NFL bids will be $1 million to $2 million higher than those for the NCAA, and the question of just how much of an increase sponsors will take is paramount (Broadcasting, Sept. 30). WJRZ has repertory group Wjrz Newark announced last week it has formed a new repertory company for a weekly 2Vi-hour program of American and European drama. The company is under the direction of Ann Giudici, whose credits include several off-Broadway plays. Wjrz plans to tape the programs throughout the winter, with the first broadcast to be presented next April. A Children's Theater of fantasy and dramatic readings of clasical literature for the younger audience also will be presented on Saturday mornings. Oswald special set on CBS-TV CBS-TV has scheduled The Law and Lee Oswald, a one-hour special on the legal aspects involved in the case of Lee Harvey Oswald — suspect in the assassination of President Kennedy — Dec. 22 (2-3 p.m. EST). The discussion program, will focus on the question of whether Oswald was receiving all his constitutional rights under due process of law. There have BROADCASTING, December 16, 1963 YOU MAY NEVER HEAR THE COMMONEST lAHGUAGP 6-COUNTY PULSE REPORT KALAMAZOO RETAIL TRADING AREA— SEPTEMBER, 1962 SHARE OF AUDIENCE — MONDAY-FRIDAY WKZO Station "B" Station "C" 6 A.M. - 12 NOON 30 19 5 12 NOON - 6 P.M. 27 18 6 6 P.M. - MIDNIGHT 40 17 X Rating projections are estimates only, subject to any dejects and limitations of source material and methods, and may or may not be accurate measurements of true audiences. % An estimated 460 million people speak Mandarin (Northern Chinese). RADIO WKZO KALAMAZOO-BATTLE CREEK WJEF GRAND RAPIDS WJFM GRAND RAPIDS-KALAMAZOO WWTV-FM CADILLAC TELEVISION WKZO-TV GRAND RAPIDS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY /WWUP-TV SAULT STE. MARIE KOLN-TV/ LINCOLN, NEBRASKA /KGIN-TV GRAND ISLAND, NEB. BUT... WKZO Radio Talks to the Most People in Kalamazoo and Greater Western Michigan! WKZO Radio is far and away heard the most in the significant market it serves. The 6-county Pulse of Sept. '62 tells it in plain English: WKZO Radio outscored all others in 358 of 360 quarter-hours surveyed, and won all hours surveyed both in total listening and adult listening. (It's Greek to us what happened on the two quarter-hours we lost.) We broadcast the well-heard word all over Greater Western Michigan. NCS '61 shows WKZO Radio's circulation ahead of every radio rival in the area — a whopping 40.4% greater than all other Kalamazoo stations combined. It's a market worth more than mere lip service. Sales Management has predicted that Kalamazoo alone will outgrow all other U. S. cities in personal income and retail sales between 1960 and 1965. Let your Avery-Knodel man whisper sweet somethings in your ear about WKZO Radio! WKZO CBS RADIO FOR KALAMAZOO AND GREATER WESTERN MICHIGAN Avery-Knodel, Inc., Exclusive National Representatives BROADCASTING, December 16, 1963 AMERICA'S MOST SUCCESSFUL SHIPPERS SPECIFY AIR EXPRESS Ask Ampex how Air Express keeps them ahead. AIR EXPRESS DIVISION OF BROADCASTING, December 16, 1963 So, who was out selling the shows? An employment high for any TV studio was reached Thursday (Dec. 12) when Revue reported 5,300 per- sons on its Universal City studios payroll. Total was a 51^ increase over the previous record of 3.500. reached Aug. 29, also by Revue. At that time the company had 1 1 seg- ments of television series in pro- duction: last Thursday the total was 19. This all-out filming effort occupied every one of the 32 sound stages on the 410-acre lot, plus six backlot locations, and four other units were relegated to off-lot locations. Revue reported. The employes included 1.385 ac- tors (210 series regulars, featured players and guest stars; the rest bit players, extras and stand-ins); 2,675 off-camera personnel, from laborers to executive producers, with 1.240 members of the Revue executive and administrative staffs completing the count. The 19 telefilms on Thursday's shooting schedule were: three seg- ments of Kraft Suspense Theater; two of Wagon Train, Arrest and Trial, Bob Hope-Chrysler Theater; one — The Virginian, Destry, Mc- Hale's Navy, Jack Benny Show, Channing and the initial segments of four new shows. Karen, 90 Bristol Court, Broadside and Night People, plus television's first two-hour tele- film. Johnny North. "We make sure Ampex machines all over the country are up-to-date with Air Express." —Robert L. Bary, Traffic Manager Ampex Corporation, Redwood City, Calif. Ampex, leader in the highly competitive field of magnetic recording equipment, is con- tinually improving its prod- ucts. To pass on these im- provements to users of its equipment, Ampex relies heavily on Air Express. Regu- lar, daily Air Express pick-ups speed modifications to cus- tomers as soon asthe changes are perfected. Ampex also uses Air Express to hold down its inventory of 21,000 different and expen- sive parts. Air Express' over- night delivery service makes it possible to keep inventory to a minimum— and still get vital parts in time to meet produc- tion schedules. Fast-moving companies like Ampex make Air Express a regular part of their opera- tions. Try it and see how it adds to your success. BROADCASTING, December 16, 1963 been some recent charges that he could not have been given a fair trial in the light of overwhelming publicity of the case (Broadcasting, Dec. 9). The pro- gram will be moderated by Dan Rather, CBS newsman who covered Oswald's arrest, detention and slaying in Dallas. Trust' to be replaced by new quiz with Clark ABC-TV plans to revise its daytime programing beginning Dec. 30 by in- serting a new quiz show called The Object Is, starring Dick Clark, in place of Who Do You Trust? The new daytime lineup (all times EST): 11-11:30, The Price Is Right; ll:30-noon, The Object Is; noon-12:30, Seven Keys; 12:30-1. Father Knows Best; 1-1:30, Tennessee Ernie Ford Show; 2:30-2:55, Day in Court; 2:55- 3, Lisa Howard News; 3-3:30, General Hospital; 3:30-4 Queen for a Day; 4-5, Trailmaster. 25 planning grants given for TV study Planning grants of $250 each were awarded to 25 social scientists last week by the Joint Committee for Re- search on Television and Children. The 25 were selected by the govern- ment-backed committee, which wants to discover the influence of TV on chil- dren, from proposals solicited last sum- mer (Broadcasting, Aug. 5). The recipients must now submit de- tailed research designs and the commit- tee will pick a few as deserving of larger grants. The study first began as an outgrowth of hearings by the Senate Juvenile Delinquency Subcommittee more than a year ago (Broadcasting, July 9, 1962), and the final result will probably not be in for years, according to Bernard Russell, special assistant to the secretary of the Department of Health, Education and Welfare. Mr. Russell was head of the commit- tee until last week, when a permanent chairman was elected, Dr. Gerhart D. Wiebe, dean of the School of Public Re- lations and Communication at Boston University. Other members of the committee in- clude Melvin A. Goldberg, vice presi- dent-research director of the National Association of Broadcasters: Julius Barnathan. ABC; Frank Shakespeare, CBS. and Louis Hausman. NBC. KWOS wins coverage fight Kwos Jefferson City. Mo., after a month of negotiations, was able to break local precedent Dec. 3 to cover three hours of the city's council meet- ing at which the presiding officer was unexpectedly routed from the chair after nearly two hours of parliamentary maneuvering by his opposition. Extensive favorable listener reaction, plus local newspaper commendation, followed the event all week, accord- ing to William Natsch Jr.. kwos sta- tion manager. Kwos originally sought to cover debate on a gross receipts tax bill. Earlier this year kwos aired de- bate in the state legislature. Program notes . . . TV rights purchased ■ Holbrook Pro- ductions has purchased the television rights to The Player: A Profile of an Art by Lillian and Helen Ross. The company plans to present half-hour doc- umentaries of some of the 55 actors who were profiled in the book. Christmas special ■ An hour-long col- orcast of Podrecca's Piccoli Theater, famed Italian marionette troupe, has been syndicated to 39 stations for show- (PROGRAMING) 65 Ever fake the PULSE of your HOOPER? WILS did. We found our PULSE to be re- markably like our HOOPER. Both show how well Lansing likes Radio WILS . . . like this: PULSE: May 1-21, 1963 6AM-12Noon WILS 12Noon-7PM AUDIENCE ESTIMATE HOOPER: Jan. -Mar. 1963 7AM-12Noon WILS 12Noon-6PM SHARE OF RADIO AUDIENCE Our PULSE audience composition showed WILS having from two to three times the adult listeners in each measured time period from 6 AM to 7 PM. What earns this audience for WILS? We broadcast 24 Hrs.-A-Day. We have news 48 times a day . . . plus editorials We feature our D.J. Personalities. They are liked. We go where the action is. We did 1 25 trailer remotes last year. Why Lansing is your market SALES MANAGEMENT Ranks us: 21st in Retail Sales per Household (3rd in Metro Cities over 200,000) 94th in Population and Households (always in the top 100) Lansing is the state capital and the home of Oldsmobile and Michigan State University (more than 25,000 students). For more information contact our rep (Venard, Torbet& McConnell. Inc.) or, write to: 5,000 WATTS / 24 HOURS A DAY 66 ing during the Christmas holiday sea- son. The program was produced by Triangle Stations at wfil-tv Philadel- phia and features Dick Clark as host. 'Bingo' purchased ■ TV Bingo, a live syndicated show produced by Idea Re- search and Development Corp., Santa Rosa, Calif., has been purchased by 11 more stations and is now in 67 markets, according to Jerry Baker of Idea Re- search. Latest sales are to wky-tv Oklahoma City; kris-tv Corpus Chris- ti, Tex.; wtvk(tv) Knoxville, Tenn.; wxtv(tv) Youngstown, Ohio; wthi-tv Terre Haute, Ind.; kxly-tv Spokane; wsjv(tv) Elkhart-South Bend, Ind.; wtaf(tv) Marion, Ind.; kmtv(tv) Omaha; kacb-tv San Angelo, Tex.; and cjto-tv Toronto. Esso adds 3 stations The addition of three stations brings to seven the number that will show the monthly Esso World Theater anthology of eight different National Heritage pro- grams. Standard Oil of New Jersey, through Needham, Louis and Brorby, is the sponsor (Broadcasting, Nov. 25). New stations are wmal-tv Washing- ton, wbal-tv Baltimore and wxex-tv Petersburg-Richmond, Va. The series begins Jan. 12 on wor-tv New York Ampex sales up 12% in first half Sales for the first half of its fiscal year were up 12%, Ampex Corp. Pres- ident William E. Roberts has reported, although after-tax earnings remained about the same. Six months ended Oct. 31: 1963 1962 Earned per share* $ 0.28 $ 0.28 Sales 48,217,000 43,120,000 Earnings before taxes 4.239.000 3,724,000 Net earnings after taxes 2,205,000 2,169.000 * Based on 7.827,434 shares outstanding on Oct. 31, compared to 7,799,407 outstanding same period last year. Collins declares dividend Collins Radio Co. announced a semi- annual cash dividend of 20 cents per common share last week, payable Jan. 2, to stockholders of record Dec. 23. Similar dividend was paid last July 3. Three months ended Nov. 1 : 1963 1962 Earned per share* $ .40 $ .32 Net sales 66,356,000 55,628,000 Net income 888,000 705.000 Restated net income (1) 883,000 (1) Restated net income shows amounts as thev would have appeared for the first quarter of fiscal year 1963 had a change from accelerated to straight-line depre- ciation, adopted subsequent to the first quarter of 1963, been made at that time. *Based on 2,230,080 common shares outstand- ing, compared to 2,230.064 for same period last year. with "England: Puritan versus Cava- lier." Other stations signed are whdh- tv Boston, wokr(tv) Rochester, N.Y., and wnhc-tv New Haven, Conn. Dates set for NBC, CBS annual news roundups Both CBS and NBC have again called key correspondents from posts around the world to gather in New York for special news programs at the year's end. The NBC foreign-based newsmen will join other staff reporters on Pro- jection '64, a one-hour discussion pro- gram scheduled in color over NBC-TV Dec. 29 (10-11 p.m. EST). The special will be sponsored by the Gulf Oil Corp. through Young & Rubicam, New York. Following the program, the foreign correspondents will tour 10 American cities for speaking engagements. Eight top CBS foreign correspondents will travel to New York for Years of Crisis, an hour news review program, which will be broadcast Jan. 1, 1964 (7:30-8:30 p.m. EST) over CBS-TV and CBS Radio. The moderator will be Eric Sevareid. Projection '64 will be the seventh annual program of its kind to be pre- sented by NBC News, while Years of Crisis is CBS News's 14th annual evalu- ation of major developments. UA's bright third quarter United Artists Corp. reported last week that gross sales and net earnings for the first nine months of 1963 de- clined substantially, but noted that the third quarter of the year was a bright spot. Robert S. Benjamin, board chairman, said net earnings for the third quarter amounted to $808,000, exceeding the $802,000 total of the net earnings for the first and second quarters. Three quarters ended Sept. 28: 1963 1962 Earnings per share $ .87 $ 1.68 Income 81.870,000 91.502,000 Net income (after taxes) 1,610,000 3.103,000 Financial notes . . . ■ MCA Inc. directors last week de- clared a dividend of 37Vz cents a share of its preferred stock to stockholders of record Dec. 19. The dividend is payable Dec. 31. ■ Board of Chris-Craft Industries Inc. have declared a 5% stock dividend, of record Dec. 19. The dividend is record Dec. 17. ■ Board of Technicolor Inc. has de- clared the regular quarterly dividend of 12V2 cents a share payable Jan. 18, 1964 to stockholders of record Dec. 31. BROADCASTING, December 16, 1963 FINANCIAL REPORTS W A R N I M Cn I This monitor may Prove that y°ur present stereo genera- WW A D |\| I |\| (1 \ V V r\ I \ I N I I N . tor doesn't meet FCC requirements. If so, Call Collins. VVrU\INIIN*U. Collins' new 900C-1 accurately measures and monitors your FM stereo and mono programming in accordance with FCC rules.* Collins designed and built the 900C- 1 to help you eliminate any doubt as to just what your stereo signal is doing. Should trouble pop up, the 900C-1 tells you precisely what it is. You don't waste any time theorizing. You can go right to the source and correct it. The 900C-1 is a versatile piece of equipment. Just take a look at the measurement and monitoring capabili- ties it offers you : total peak frequency deviation measurement; individual modulation component deviation meas- urement; stereo signal demodulation for channel separation measurement; both monaural and stereo outputs for monitoring and proof-of-performance as required ; wideband output for visual proof of separation with oscilloscope; AM noise level output for VTVM measurement; test points for main and pilot carrier frequency measurements. In addition to these capabilities, the new Collins 900C-1 offers you money saving operational features. It is fully transistorized. It uses only 50 watts of primary power. Heat dissipation is low and, through the use of conservatively rated components, you can count on long operating life. Let us give you all the facts on how Collins' new 900C-1 FM stereo modu- lation monitor can serve your current needs. Call or write today. * FCC type-approved for main channel mono- phonic; no existing rules for stereo type- approval COLLINS RADIO COMPANY * Cedar Rapids * Dallas * Los Angeles * New York * International, Dallas FINAL AUTHORITY P£F*CENT MODULATION 80 SO \ / ,«*> BROADCASTING, December 16, 1963 67 THE MEDIA What to do about LeRoy Collins? THAT'S NOW THE PRINCIPAL SUBJECT ON NAB AGENDA NEXT MONTH An emergency meeting of the chair- men and vice chairmen of the National Association of Broadcasters' boards was called last week to clarify the status of LeRoy Collins, NAB president. The meeting, to be held in Washing- ton in the first week of January, was only one of many reactions to recent speeches by Governor Collins and to reports that he may be thinking of resuming his political career. The board chairmen and vice chair- men constitute the executive committee of the association. William Quarton, wmt-tv Cedar Rapids, Iowa, called the meeting as chairman of the joint boards and of the executive committee. He declined to discuss the agenda, but he said he had been deluged with letters and telephone calls questioning recent actions of the NAB president. The executive committee's special meeting will be held only three weeks in advance of the long-scheduled winter meeting of the NAB boards. Cause Of Alarm ■ At issue last week were a speech Governor Collins made to an assembly of the National Council of Churches (Broadcasting, Dec. 2) in which he criticized cigarette adver- tising and two speeches on civil rights that he delivered in Columbia, S.C., and Los Angeles (Broadcasting, Dec. 9). The speech to the church assembly was criticized last week by Willard Schroeder of wood-am-tv Grand Rap- ids, a member and past chairman of the NAB radio board. Mr. Schroeder made his comments in a letter to Governor Collins. He sent copies to all members of the radio and television boards. Two South Carolina stations with- drew from membership in the NAB last week because of the president's speech in Columbia. Others in the area expressed displeasure at his subject. Several members of the NAB boards accused Governor Collins of political motives in choosing his subjects for the speeches in South Carolina and California. In Columbia Governor Col- lins urged the South to abandon racial hatreds and accept what he said was an inevitable trend toward equal rights for all. In Los Angeles he defended the assertion of federal authority in civil rights disputes and called for regular conferences of state and federal officials to resolve arguments over state and federal jurisdictions. The question of political ambitions was also raised by publication of a re- port in the Miami News that Mr. Col- lins, who became NAB president after serving six years as governor of Florida, was considering re-entering politics, perhaps as a candidate for the United States Senate (Broadcasting, Dec. 9). Q Without A ■ Last week Governor Collins was asked point blank by influ- ential board members whether he is thinking of a political race. The NAB president responded by saying that if he did decide to return to politics, he would let the board members know. He did not make a direct reply to questions about his present thinking. The executive committee meeting in January, which Governor Collins will be asked to attend, will be the second such special meeting of that body in two months. Early in November the com- mittee met to talk about the NAB codes and was unexpectedly asked by the NAB president to confirm his choice of Howard Bell as the new director of the code authority (Broadcasting, Nov. 11). The committee acceded to Gov- ernor Collins's wishes. Schroeder's Letter ■ It was Governor Collins's remarks about tobacco adver- tising in his National Council of Churches speech that precipitated Mr. Schroeder's criticism. Other broadcast- ers, including representatives of the net- works, also expressed concern. Governor Collins first openly raised questions about cigarette advertising and its appeal for the young in a speech in Portland, Ore., last year (Broadcast- ing, Dec. 3). He said he was prepared to ask the NAB boards to consider adopting restraints on cigarette commer- cials. The boards took no action on the subject at their next meeting, in Febru- ary 1963, but the NAB president told newsmen that the subject would be re- vived before the boards after the release of a report by a special study committee of the U.S. surgeon general. The com- mittee is surveying statistical evidence of the relation of smoking and health. Its report is now expected soon after the first of the year — probably before next NAB board meetings Jan. 27. In his letter Mr. Schroeder, who was chairman of the radio board last year and is now a member representing me- dium-sized radio stations, told the NAB president that his reaction to the Na- tional Council of Churches speech was "both strong and critical." By spending so much of his text on a discussion of tobacco advertising, the NAB president How the Florida campaigns shape up now Senator Holland The Democratic political situation in Florida, with the filing period just two months away, is of more than cursory interest to broadcasters. LeRoy Collins, president of the National Association of Broadcast- ers, is a former governor of the state and reportedly is considering run- ning for the U. S. Senate from Flor- ida and also is being pressured in some quarters to run for governor. Filing period for the May pri- maries begins Feb. 18 and closes March 3. Senator Spessard Holland (D-Fla.), whose term expires, has not announced that he will seek re-election but is expected to do so. Except for the possibility of Gov- ernor Collins, the only major oppon- ent who has indicated an interest in the senatorial race is Brailey Odham, a two-time loser in bids for the gov- ernorship. Mr. Odham is a former member of the Florida legislature and was appointed to the important 88 BROADCASTING, December 16, 1963 missed "an excellent opportunity" to plead broadcasting's case before a church body that has been critical of broadcast- in?. Mr. Schroeder said the council's June pronouncement urging stricter govern- ment controls of TV programing "should have been the principal and only consideration of your comments, yet it was the last subject discussed . . ." He told Governor Collins that his criti- cism of a Lucky Strike TV commercial was a "superficial and unfair approach which does not represent the judicial view which is in the best interests of the broadcasting industry." The NAB president, Mr. Schroeder wrote Governor Collins, has a clear responsibility to represent broadcasters in a forceful and positive manner. "To be perfectly blunt about it, you repre- sent a private industry just as surely as a corporation lawyer. If such a lawyer agrees to accept a client's case and the accompanying fee. it is his professional responsibility to plead for his client in the most persuasive and favorable manner that his talents permit. "In my opinion, you did not do this when you introduced a criticism of a tobacco company and by association, a criticism of the broadcasting industry." Until an official government position is reached in the cigarette controversy, "it is incumbent upon you not to seek to force a purely personal conviction regarding advertising upon us by means of the press and the podium," Mr. Schroeder told the governor. Governor Collins reportedly replied to Mr. Schroeder late last week, but the NAB refused to release the letter. Busy Circuits ■ Mr. Schroeder was by no means alone last week in criticiz- ing the NAB president. There were conference calls and individual conver- sations among board members who were trying to shape up some kind of plan for the January board meeting. There were some, however, who took the governors side. Included among them was an influential broad- caster who has been a strong Collins supporter since the Florida governor took the NAB job and who, though not now on the NAB boards, is still close to industry councils. This broadcaster predicted that the executive committee and the boards, in their January meet- ings, would accept whatever programs Governor Collins offered. In the view of this broadcaster, Mr. Collins has en- trenched himself solidly with the NAB membership. Despite his prominence, this pro-Col- lins broadcaster represented a minority view in the opinions expressed by board members last week. Several said that the NAB president's contract had been accepted last winter on the representa- tion that Governor Collins would re- main silent on the cigarette issue and would clear major speeches with key board members. They felt that his re- cent actions had violated that condition. Governor Collins has disputed the con- tention that he had agreed to curb his public talks. Nerves Are Touched ■ In the South last week there was widespread reac- tion to the NAB president's Columbia speech on civil rights. Two stations — wjmx Florence and wbcu Union, both South Carolina — re- signed from the NAB because of the Columbia speech. Paul H. Benson Jr., wjmx general manager, said the station would rejoin when the NAB "gets a more responsible president." Both sta- tions withdrew because Governor Col- lins criticized many southern leaders for their attitude on civil rights and urged the South to tell "the bloody- shirt wavers to climb down off the buckboards of bigotry." Governor Collins's Columbia speech was broadcast live on a 26-station state- wide network. One station, wcsc Charleston, told its listeners in an edi- torial that it regretted having carried the speech. Wbt-wbtv(tv) Charlotte, N. C, in an editorial scheduled for broadcast Friday (Dec. 13), said that "we can- not allow the public to assume that since he is the broadcast industry asso- ciation's president, he is therefore speaking for this station. Such is not the case." Wtvj(tv) Miami, on the other hand, termed Mr. Collins's speech a "cou- rageous pronouncement" on civil rights. Curtis could be moving into radio-TV with loan A $35 million refinancing plan ap- proved last week by the stockholders of Curtis Publishing raised speculation that a diversification plan of the company might include the acquisition of broad- cast properties. However, Matthew J. Culligan, Curtis chairman and presi- dent, has indicated that any acquisition in the near future will probably be in the publishing field. Serge Semenenko, vice chairman of First National Bank of Boston, which heads a group of six banks financing the loan to Curtis, had referred to ac- quisition of TV stations and publish- ing companies through the coming year as "more than possibilities." Of the $35 million total. $4.5 million will be available through 1968 as work- ing capital and $30.5 million will be used to cover present short-term debts. An additional $5 million debt incurment will be allowed Curtis through 1970 with maturities not to extend beyond 1980. In a news conference subsequent to the stockholders meeting, Mr. Culligan did not rule out the possibility of Curtis moving into the broadcasting field. "Should the opportunity arise," he said, Curtis would be interested both in acquisition of TV or radio stations and a move into the broadcast programing area. Mr. Culligan was formerly executive Milk Control Board by then-Gover- nor Collins. Insiders say that Governor Collins would make a strong opponent for South Florida. Dade county has elected with solid support from pop- ulous Dade county (Miami) and South Florida. Dade county has 20% of the state's voters and was carried solidly by Governor Collins in 1956 when he won the Democrat- ic nomination for governor over three opponents without a run-off. His opponents at that time were pres- ent Governor Farris Bryant, former Governor Fuller Warren and General Sumter Lowry. The consensus in Florida is that the governor's strong speech on civil rights in Columbia, S. C, 10 days ago will hurt him in many sections of the state. Of the registered voters in Florida, 12% are Negroes. Floridians expect five or six major candidates for the Democratic nomi- nation as governor. Governor Bry- ant, whose backers four years ago are said to be widely split in the coming election, has announced plans to return to the practice of law in Ocala. A front runner for the nomination at the present time is said to be Hayden Burns, Jackson- ville mayor who was an unsuccessful candidate in 1960. Others talking about running in- clude State Senator Jack Matthews of Jacksonville (who has the sup- port of many of the Collins men), former State Senator Bud Dickinson of West Palm Beach, Miami Mayor Robert High, State Senator Scott Kelly of Lakeland and Fred Karl, a state representative from Daytona Beach who also has support from political friends of Mr. Collins. A man close to the Florida Demo- cratic scene said last week that most of the important money already is committed in the governors race. But. he said, if Governor Collins were to decide to run for either the governorship or the Senate, "many people could and would disengage themselves." He felt a Collins vs. Holland race is "very possible." BROADCASTING, December 16, 1963 69 vice president in charge of NBC Radio and was briefly with Interpublic Inc. as general corporate executive. He also mentioned community an- tenna television and pay TV as poten- tial areas of expansion. He denied that Curtis was currently negotiating for any properties, but acknowledged the favorable acquisition status of the com- pany due to a substantial tax loss carry forward. Terms of KWTV(TV) sale spelled out Details of the Griffln-Leake transac- tion whereby 100% ownership of kwtv (tv) Oklahoma City is being acquired (Closed Circuit, Dec. 2), were spelled out last week with the filing of an appli- cation asking FCC approval. The Grifhn-Leake interests, now hold- ing 50% of the channel 9 station, are buying out the 50% interest held by former Oklahoma Governor Roy J. Turner and Luther T. Dulaney by pay- ing them $200,000 and giving them title to all the equipment owned and used by kwtv, katv(tv) Little Rock, Ark., and ktul-tv Tulsa, Okla. The Grifnn- Leake group owns katv and ktul-tv. Messrs. Turner and Dulaney have agreed to sell the equipment, valued at $2.3 million, to C. A. Voss and James B. Kite, Oklahoma City bankers, for $3 million. In turn, Katv Inc., parent company of all three Griffm-Leake sta- tions after they are merged under one corporate umbrella, has agreed to lease the equipment from Messrs. Voss and Kite for 10 years for a total of $4.5 million, paying $37,500 a month. Katv Inc. is 55.81% owned by John T. Griffin, and 44.1% by James C. Leake and family. Mrs. Leake is Mr. Griffin's sister. Edgar T. Bell, who owns a 10% nonvoting interest in kwtv, will hold 10.5% of common, nonvoting in Katv Inc. after the merg- er. He will continue as executive vice president and general manager of KWTV. After the merger, Mr. Griffin will hold 56.38% of the voting common; Mr. Leake and his family, 43.27%. Both also will hold 51.6% and 32.5% respectively of nonvoting common shares. Mr. Griffin, directly and indirectly will also own 4,252.5 shares of pre- ferred stock. Katv Inc.'s pro-forma balance sheet as of Sept. 30, after the merger, will look like this: Total assets, $3,022,268; of which $1,471,788 are current assets. Current liabilities total $418,312; long term ob- 4 Outstanding Values in Radio-TV Properties Regional day timer plus FM in major market. Combined operation with good real estate. Not realizing potential in this top market. 29% down. EAST AM-FM $375,000 Fulltime kilowatt AM-FM combination with excellent real estate. Priced at $150,000, with $50,000 down and terms on balance. SOUTHEAST $150,000 Daytimer in single station market of 15,000. Making a profit for absentee- owner — can do better for owner-opera- tor. $25,000 down and liberal payout. EAST $90,000 BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D.C. CHICAGO Jim*] W. Blackburn jack V. Harvey Joseph M. Sitrick RCA Building FEderal 3-9270 H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Ave. Chicago, Illinois Financial 6-6460 ATLANTA Clifford B. Marshall Stanley Whitaker John C. Williams 1102 Healey Bldg. lAckson 5-1576 BEVERLY HILLS Colin M. Selph C. Bennett Larson Bank of Amer. Bldg. 9465 Wilshir* Blvd. Beverly Hills, Calif. CRestview 4-8151 ligations, $736,000, and surplus, $951,- 357. Kwtv, founded in 1953, is affiliated with CBS. Changing hands ANNOUNCED ■ The following sales of station interests were reported last week subject to FCC approval: ■ Kwtv(tv) Oklahoma City: 50% in- terest sold by Roy J. Turner and Luther T. Dulaney to Griffin-Leake interests (holding other 50%) for $3.2 million (story, this page). ■ Wbfm(fm) New York: Sold by Wrather Corp., to Wpix Inc. for $400.- 000. Wpk Inc. is the licensee of wpix (tv) New York and is owned by the New York Daily News, Muzak, a divi- sion of the Wrather Corp., will lease back wbfm's subchannel for a long term period to continue background music service to New York area sub- scribers. The New York News, affil- iated in ownership with the Chicago Tribune and wgn-am-fm-tv Chicago and kdal-am-tv Duluth, Minn., recent- ly sold its 49% interest in another New York FM station, wncn(fm) for $150,000 to United Broadcasting Co. (Richard Eaton). Wbfm, founded in 1962, operates on 101.9 mc with 9.5 kw. APPROVED ■ The following transfers of station interests were among those approved by the FCC last week (for other commission activities see For The Record, page 103). ■ Wmmn Fairmount, W. Va.: Sold by Peoples Broadcasting Corp. to E. M. (Pete) Johnson and Jack Carr for $245,000. Mr. Johnson owns wcaw Charleston; Mr. Carr, wdne Elkins, both West Virginia. Peoples owns wrfd-am-fm Columbus and wgar-am- fm Cleveland, both Ohio; wnax Yank- ton, S. D., and ktvt(tv) Sioux City, Iowa. It recently sold wttm-am-fm Trenton. N. J., to Scott Broadcasting Co. for $375,000. Wmmn operates fulltime on 920 kc with 5 kw. ■ Wdhf(fm) Chicago: Sold by James deHaan to Federal Broadcasting Corp. for $200,000 and agreement not to compete. Federal is a wholly owned subsidiary of Armanco Enterprises Inc., owned two-thirds by comedian Bob Newhart, and one-third by Frank Ho- gan, Mr. Newhart's business partner. Mr. deHaan will remain as station man- ager and chief engineer. Wdhf, found- ed in 1959, operates on 95.5 mc with 52 kw. ■ Wxyj Jamestown, N. Y. : 87Vi% sold by Mark Taylor and Keith Horton to Lowell W. Paxson for $185,000. Bur- ton Waterman, chief engineer, retains 70 (THE MEDIA) BROADCASTING, December 16, 1963 his 12V2 interest. Mr. Paxson is pro- gram director and holds a 40% interest in wack Newark, N. J. Wxyj, founded in 1948 is a fulltime station on 1340 kc with 250 w. ■ Wone-tv Dayton, Ohio: CP sold by Brush-Moore Newspapers to Springfield Television Broadcasting Corp. for SI 53,000. Springfield owns UHF out- lets wwlp(tv) Springfield, wrlp(tv) Greenfield and wwor(tv) Worcester, all Massachusetts. Wone-tv holds au- thority to operate on channel 22. Rollins buying more from General Outdoor Rollins Broadcasting Inc. moved last week to acquire two more General Out- door Advertising facilities — in Philadel- phia and Washington. D. C. At a reported price of $5 million, Rollins is getting the outdoor advertis- ing plants and real estate holdings of General Outdoor in two of the top 10 markets. The transaction will be effec- tive March 1, 1964, O. Wayne Rollins, president of the company, said in an- nouncing the acquisition last week. Three weeks earlier, Rollins bought the facilities of General Outdoor in Mexico, paying a reported S500,000 for plants and offices in Mexico City, Guadalajara and Monterey (Broadcast- ing, Dec. 2). The acquisitions bring Rollins's out- door coverage in the East from Phila- delphia to Washington and beyond (Rollins already owned an outdoor busi- ness headquartered in Wilmington, Del., its home base). An increase in the company's revenues of 45% can be expected to result from the latest trans- actions, Mr. Rollins said. Rollins has long had an outdoor advertising interest in Texas, based in Austin. Rollins owns three TV and seven radio stations. They are: wear-tv Pen- sacola, Fla. (Mobile, Ala.); wchs-am- tv Charleston-Huntington, W. Va.; wptz-tv Pittsburgh, N.Y. (Burlington, Vt.); wnjr Newark, N.J.; kday Santa Monica, Calif.: wrap Norfolk, Va.; wbee Harvey. 111. (Chicago): wgee Indianapolis, Ind., and wams Wilming- ton, Del. WEMP to join CBS Radio Wemp-am-fm Milwaukee will affili- ate with the CBS Radio network start- ing Dec. 29, it was announced last week by A. M. Spheeris, wemp presi- dent. The station has been a music- news-sports operation since 1948. Wmil Milwaukee daytime station has been the CBS outlet there. Wemp operates fulltime on 1250 kc with 5 kw. Wemp-fm is on 99.1 mc with 25 kw. FCC EASES UP ON CATV RULEMAKINGS Local station protection, orderly CATV growth are aims The FCC hopes that it will be able to protect local television stations from economic injury by community antenna systems and at the same time insure the orderly growth of CATV. This was the announced intent of the commission last week when it released a proposed rulemaking to "govern" the grants of facilities in the domestic point-to-point (common carrier) microwave service to relay programing for CATV systems, and a further notice of a rulemaking to control grants in the business radio service, for the same purpose. The rulemakings, taken as a whole, somewhat ease up on the restrictions which were first proposed in the original rules to govern the business radio serv- ice— restrictions which broadcasters in general did not think went far enough (Broadcasting, Feb. 25). The 30-days before-and-after ban on CATV dupli- cation of local television station pro- graming— within the grade A contour — has been cut to 15 days. The proposed rules also require the CATV system to carry a program of the TV station if the local station requested it. The commission has made a number of grants for facilities to CATV systems since taking the problem of regulation under consideration. These grants were conditioned by an agreement from the CATV system which would be served by the microwave licensee that it ac- cepted a 30-day nonduplication clause. These conditions also would be changed to 15 days by the proposed rules. The proposed rules also would re- quire that a CATV system located with- in the grade B contour give written notices to local stations that it plans to apply to the commission for microwave facilities to relay their programing. "'Upon appropriate showing, interim protection, pending the outcome of a hearing, could be afforded such TV stations," the commission said. CATV Freeze ■ The FCC has placed a freeze on further application for microwave facilities to carry programs to CATV systems pending a determina- tion in the rulemaking proceeding. "These include applications for new fa- cilities as well as for modification, re- newal and assignment of existing fa- cilities," the commission said. The commission also said that the EXCLUSIVE BROADCAST PROPERTIES! MIDWEST — Fulltime radio station with good real estate. Grossed $83,000.00 last year and capable of doing much better. Priced at $130,000.00. Contact — John D. Stebbins in our Chicago office. CALIFORNIA— Hiah powered, fulltime radio station with regional coverage of strong growth area. Owner-operator can materially increase $40,000.00 annual cash flow. Priced at 29% down and long terms. Con- tact— John F. Hardesty in our San Francisco office. cc/y/icUc//i/- NEGOTIATIONS WASHINGTON, D.C. 1737 DeSales St., N.W. Executive 3-3456 & ASSOCIATES, INC. John F. fiardesty. President APPRAISALS • FINANCING OF CHOICE PROPERTIES CHICAGO Tribune Tower DEIaware 7-2754 DALLAS 1511 Bryan St. Riverside 8-1175 SAN FRANCISCO ill Sutter St. EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS BROADCASTING, December 16, 1963 71 modification of the nonduplication clause for previously authorized systems will become effective 30 days from Dec. 12, and that local stations should re- quest the protection provided by the proposed rules within the 30-day period. There has been a great deal of contest over the commission's legal authority to control CATV systems — in particular, the nonduplication provision. However, the commission was uoheld in its right to protect local television stations from CATV competition, by the District of Columbia Court of Appeals in the much discussed Carter Mountain Transmission Corp. case (Broadcasting, May 27). In a three-judge, unanimous decision. Judge George T. Washington wrote that the commission "cannot let its decision in the radio carrier field interfere with its responsibilities in the television broadcasting field." A step further is the opinion of the FCC staff that the commission possesses the authority to directly control CATV systems, rather than through the micro- wave licensee servicing the system. This direct control of CATV has been the subject of unsuccessful negotiations, be- tween the commission and the National Community Television Association, to draft proposed legislation to present to Congress. The commission staff feels that off-the-air CATV systems also fall under the agency's regulatory authority. FCC's Open Hand ■ The commis- sion said its goal "is not, as some ap- parently believe, to adopt rules 'tanta- mount to an absolute prohibition of private microwave service to CATV systems.' " The FCC styled its goal as giving "adequate protection to local television service, without inhibiting the growth of community antenna service (with its provision of multiple television services). Our proposals are designed to achieve that goal." The agency said it wished to "stress" that the rulemak- ings are just proposals and that it is interested in hearing comments on how the rules may fall short of their aims. Comments are due Jan. 22, 1964. "We believe that our goal can best be achieved through rules which would re- quire the CATV system to carry the programing of a local station without material degradation and not to dupli- cate for a reasonable period the pro- graming carried over any local station," the commission said, hoping to placate both broadcasters and CATV operators. This is the solution of the present con- flict between the two services the com- mission argued. The FCC pointed out that "The pro- posed rules would not automatically impose requirements upon the CATV system; a request would have to be made by a station entitled to claim pro- tection under the rules." Yet more im- portant, the commission said, is the recognition that in many cases the local stations and CATV system have worked out their own agreement to the satis- faction of all. And the commission does not plan to "upset or replace" the friendly balance of interest. "In short, an agreement, fairly arrived at between the parties and designed to fit the particular needs of the area, is entitled to great weight; we do not mean to inhibit or impair the good faith worked out, by the broadcaster and the CATV, of the problems" considered by the pro- posed rules. CTSC sets September for ETV target date Community Television of Southern California has leased the studio and office space formerly occupied by knxt (tv) Los Angeles at 1313 North Vine Street for its new ETV station, to op- erate on UHF channel 28. James Rob- ertson, vice president and general man- ager of CTSC, plans to move into the new quarters on Jan. 6, is aiming for an on-air test pattern by May 15 and full schedule of programing to start with the beginning of the new school year in September. Approximately 17,000 square feet of space will be occupied by the ETV in its new home. This includes three stu- dios: an audience studio of 8,700 square feet, a smaller studio for regular day- to-day programing and a third which will be converted to a scenic design shop. The 1964 agenda calls for the reno- vation of studios to be completed by late spring, when the installation of the transmitter and antenna on Mount Wil- son should be finished. By midsummer, CTSC is to be fully staffed and totally operational, well in advance of the September air date. Al Crocker, CTSC director of engineering, is in charge of the engineering, construction and in- stallation. Action near on FOI bill A freedom of information bill on which hearings were completed Oct. 31 can be ready for full committee ac- tion "early in the next session," accord- ing to Senator Edward V. Long (D- Mo.), chairman of the Senate Adminis- trative Practice and Procedure Subcom- mittee. Backed by a bipartisan group of 20 senators, the bill was supported by the National Association of Broadcasters. The NAB asked for an exemption from public inspection for confidential income information broadcasters are required to furnish the FCC. BROADCASTING, December 16, 1963 55 "■■lis!'*' fP- $~ -kr~-if » r. "C- / &>^3&? 0m-. I -In—' — - , % HOUSTON'S $25,000,000 YEAR 'ROUND AIR-CONDITIONED DOMED STADIUM First of its kind in the nation! Scheduled for completion in 1964, this all-weather center for big league baseball, professional football, and a wide variety of amateur athletic and sport- ing events will have a seating capacity of 55,000. A monument to Houstonians' enthusiasm for sports! ■ Houston's Award Winning News Station CREATES THE PERFECT SALES CLIMATE FOR YOUR MESSAGE! THE KATZ AGENCY, INC. JfNUZ NATIONAL REPRESENTATIVE SOLD IN COMBINATION WITH KAY-C, BEAUMONT IN HOUSTON, CALL DAVE MORRIS • JACKSON 3-2581 7 72 (THE MEDIA) Summer and Fall, I've been bring- ing the best in TV CHANNEL I carried the first full season telecasting of baseball, just to men- tion a couple. There have been awards, too. It all started on Dec. 21, 1953. I was sort of young and fuzzy then, For the past ten years through Winter to 700.000 people in Maine and New Hamp- shire. r" PORTLAND In 1960 I received the National Heart Associa- tion Award for the docu- mentary on Open Heart Surgery. but in the past ten years I've grown older and smoother. Spring WCSH-TY PORTLAND 've had quite a few firsts, too. I was the first Full-Time, Full-Power TV station in Maine. In 1963 I was given a special award by the In- ternal Revenue Service for helping them explain the Income Tax story. WCSH-TV AFFILIATE MAINE BROADCASTING SYSTEM and to all the nice clients who have made the last ten years so enjoyable . . .THANK YOU! BROADCASTING. December 16. 1963 I THE KATZ AGENCY, inc. Bj-_ National Representatives 73 SENATE APPROVES FCC, FTC FUNDS Appropriations for USIA, Justice, courts sent to House Oh, days dwindle down John Brubaker, general man- ager, wfyi Garden City, N. Y., is circulating a statement opposing a traffic safety bill that he warns would affect all daytime only sta- tions in New York State. The bill, proposed by New York State Sen- ator Edward J. Speno, would ex- tend daylight saving time in the state to nine months a year. Mr. Brubaker asserts the bill would force many of the stations to sign on as late as 8: 15 a.m. dur- ing periods when stations would ordinarily present information on school and plant closings during storm periods, as well as to pre- sent other public service messages. An appropriation bill that includes $15.6 million for operation of the FCC and $12.2 million for the Fed- eral Trade Commission was passed by the Senate last week and sent to the White House for President Johnson's signature. A measure to appropriate funds for the Department of Justice ($344,417,- 000), the U. S. Information Agency ($170,620,000) and the federal court system ($65,927,000) was passed by the Senate and referred to the House. All funds are to pay for operations that began July 1 this year. Until these measures become law, the agen- cies have been authorized to spend money at the rates set by appropria- tions bills passed in 1962. President Johnson last week directed the heads of all federal agencies to carefully review budgets for operations beginning July 1, 1964, which are now being prepared for submission to Con- gress next month. The President has promised reductions in unnecessary fed- eral spending, and has asked agency heads to re-examine appropriations, ex- penditures and employment figures con- tained in their tentative proposals for next year and to list further cuts that may be made in their budget requests. Here is how the agencies affected by last week's congressional action com- pare with their appropriations for the previous year: ■ The FCC: up $650,000. ■ The FTC: up $742,000. ■ Justice: up $25,823,600. ■ The USIA: up $13,850,000. ■ The courts: up $3,011,459. In debate on the USIA's budget on the Senate floor Thursday (Dec. 12), Senator Jacob K. Javits (R-NY.) pro- tested the Senate Appropriations Com- mittee's stern order to the agency "that drastic reductions be made" in the USIA's Western European programs. The agency had requested $3.96 mil- lion for distribution of American books, magazines, movies, and other informa- tion material, but the House cut it to $1 million and the Senate trimmed that to $650,000. Senator Javits urged the Senate For- eign Relations Committee to thorough- ly review the USIA's policy. He ques- tioned the appropriations committee's right to direct the agency to end a program. A House foreign affairs subcommittee has been conducting hearings on the U. S. "ideological offensive." They are expected resume next year. Court opinion sought on FCC filing fee plan A federal court in Chicago has been asked to rule that the FCC has no power to impose fees for handling ap- plications and other paper work. The appeal was filed Dec. 6 in the U. S. Court of Appeals for the Seventh Circuit by 10 petitioners, mainly aero- nautical interests, but including one broadcaster (wism-am-fm Madison, Wis.). The other petitioners: Aeronautical Radio Inc.; Air Transport Association of America, Aircraft Owners & Pilots Association, Braniff Airways Inc., Lake Central Airlines Inc., North Central Airlines Inc., Northwest Airlines Inc., United Air Lines Inc. and David Ingle Jr., a private plane operator residing in Evansville Ind. Entering the case as an intervenor is the American Truck- ing Association. The appeal is against the FCC's order of last May, affirmed last Oc- tober, establishing a system of fees for handling applications (Broadcasting, May 13, Sept. 30). The group petitioning to have the FCC overruled is considering asking for a restraining order to prevent the fee system from going into effect Jan. 1 as scheduled. The petition claims that the FCC does not have power to impose fees and that it is moving against the in- tent of Congress. It asks the court to reverse the FCC's action. Standing Firm ■ In the face of con- gressional opposition the FCC last week released a reminder to its licensees that NOW IN PRODUCTION NEW HALF-HOUR VIDEO TAPES FOR SCHEDULING JANUARY 1ST Call - Wire - Write MARCUS ASSOCIATES, INC. 3134 Euclid Ave., Cleveland 15, O., UTah 1-1370 74 (THE MEDIA) BROADCASTING, December 16, 1963 5C short course in TV production Comes in this new 36-page brochure — yours for the ask- ing ! Makes the many recent developments in video tape meaningful in terms of 13 actual case histories. "Ad- vertising with Video Tape" is its name. It tells how and why specific tv commercials and campaigns, national and regional, were produced on video tape (Scotch1 brand, naturally). The real advantages tape delivered. And actual production costs ! The brochure describes how advertisers have taken advantage of tape's incompar- able "live" picture, pulled off ideas that would be too time-consuming or cost- forbidding on film. Some cases in point: How one advertiser and its agency solved the dilemma of producing "1 commercials from scratch within two weeks. Why a car-maker could cut a month out of tv production time for a new model announcement com- mercial and wait for the first production-assembled cars to shoot a color commercial. How an award-winner for a baking flour was created for only S300 in production cost. How the first animated commercials on tape were produced. Is it worth a 5f stamp to keep new tv ideas from passing you by? Just use the stamp to send us your name, address and request for a free copy of "Advertising with Video Tape."" Write Magnetic Prod- ucts Division, Dept. MBX-123. 3M Com- pany, St. Paul 19, Minn. "SCOTCH" ;S A RES. TV OF 2M CO. Q 1*63. 3H CO. magnetic Products Division BROADCASTING. December 16. 1963 75 No radical FCC policy changes in Henry's crystal ball The emergence of a President with broadcasting interests is not expected to result in any dramatic shifts in FCC policy of regulation. This is the view of FCC Chairman E. William Henry, given in response to questions during an appearance on NBC's Meet the Press, Dec. 8. The FCC chairman also appeared confident the commission would have no special problems in dealing with the LBJ Co., the broadcasting company which is owned largely by President Johnson's wife (story, page 78). In saying he expected no "sharp" changes in FCC policy as a result of President Johnson's succession to the presidency, Chairman Henry noted that the commission is "an independent, bipartisan agency" with "no direct policy line" to the White House. He said his impression is that President Johnson expects to follow the policy line laid down by Presi- dent Kennedy. He said President Johnson had not discussed commis- sion matters with him or given him any "guidelines." The chairman also disclosed that President Johnson had rejected his offer — as well as those of other agen- cy heads — to "step aside" (Broad- casting, Dec. 2). He said "he wanted us to continue in our jobs." Mr. Henry reported. The chairman also said he intends to finish out his seven-year commission term, which runs to 1969. Just 'Clarification' ■ In replying to questions about the commission's pending overcommercialization rule- making, the chairman indicated he would settle for a "clarification" of FCC policy. He said the "most difficult prob- lem" the commission faces in the proceeding is devising a rule that would be applicable to all stations. Later last week the FCC was re- ported to have abandoned the com- mercial rulemaking (story, page 39). He repeated his praise of broad- casters' coverage of President Ken- nedy's assassination and the events that followed. But, he made clear, this doesn't alter his view that some commission action is needed on over- commercialization. "There has been a very dangerous trend over the years towards more and more commercialization," he said, adding: "I think it is time that the FCC stepped in to at least clarify the situation and perhaps to stop this trend." He said the commission has "al- ways" had a policy against overcom- mercialization but has never reduced it to writing. "I am trying to estab- lish some criteria . . . that would have broad application and that would give some guidelines to the industry," he said. application filing fees will become effec- tive Jan. 1 , 1964. Representative Walter Rogers (D- Tex.), chairman of the House Com- munications Subcommittee, has intro- duced a bill which would prevent the commission from charging license fees. Representative Rogers plans to hold a hearing on the application fee question next month and had asked the FCC to stay the effective date of the fees pend- ing the conclusion of the planned hear- ing. The commission, however, re- sponded that it had already conducted its own proceeding and intended to go ahead with the fees (Broadcasting, Nov. 25). The commission said last week that all applications postmarked after mid- night Dec. 31 must be accompanied by filing fees. Applications submitted by hand after normal working hours on Dec. 31 must also be accompanied by fees. Times-Mirror buys book firm The Los Angeles Times-Mirror Co., former broadcaster, last week acquired the World Publishing Co., Cleveland, for stock estimated at $12.5 million. The Cleveland firm is said to be the na- tion's largest publisher of Bibles, the second largest publisher of dictionaries and an established publisher of hard- cover and paperback books. The Times- Mirror owned kttv(tv) Los Angeles; it sold the independent channel 11 sta- tion to Metromedia last June for $10,- 390,000. Ratings validity and use are job of stations Earl W. Kintner, a former chairman of the Federal Trade Commission, said last week in New York that stations that use ratings survey results in adver- tisements and sales promotions should strive to avoid any form of misrepre- sentation. Speaking before a luncheon meeting of the International Radio and Televi- sion Society, Mr. Kintner said stations have definite responsibilities concerning the validity of the ratings they use and the manner in which such ratings and related data are presented to prospec- tive customers. Mr. Kintner, who is now with a Washington law firm, called for an end to "hypoing," the use of special promo- tions to attract maximum audience at- tention to the station during a known rating period. He charged that such promotion is "an unfair method of com- petition and a deceptive practice within the meaning of the Federal Trade Com- mission Act." Ratings were also mentioned by Vin- cent Wasilewski, executive vice presi- dent of the National Association of Broadcasters, who appeared on a three- man panel with Mr. Kintner. Mr. Wasilewski noted that the NAB has set up a special council to study many aspects of the rating survey question. In another vein, he added that he does not predict any major FCC policy changes under the new administration. The third member of the IRTS panel. Washington attorney Thomas H. Wall, attacked the FCC proposals concerning commercial limitations. Mr. Wall pre- dicted that broadcasters who have testi- fied in Washington (story, page 38) have apparently lessened chances of the proposals being adopted. KVUE(TV) renewal dismissed by FCC The prospect of a subscription tele- vision system via channel 40 in Sacra- mento, Calif., has been growing dim- mer over the weeks and last week ap- peared dead when FCC Chief Hearing Examiner James D. Cunningham dis- missed the renewal application of kvue (tv) — Capitol Television Co. — for fail- ure to prosecute. Mr. Cunningham retained the appli- cation for Camellia City Telecasters in hearing status. Camellia had filed its application for a new station on chan- nel 40 in competition with kvue's then pending renewal application and has opposed the proposed pay TV opera- tion. An application for a pay TV test to last three years was denied by the commission (Broadcasting, July 29). Kvue was ordered to file a statement within 10 days with the commission swearing "as to whether it has been promised, or has received, anything of value, directly or indirectly, by reason of the abandonment of its [renewal] application." The station two weeks ago told the commission that it would prefer a chan- 76 (THE MEDIA) BROADCASTING, December 16, 1963 Gamesmanship NBC's knack of finding- the game shows that America likes best was demonstrated again this year with "You Don't Say!" Since its April debut, the lively, name-gnessing word competition has become a day- time favorite of gameswomen everywhere. Actually, it's what you don't say on "You Don't Say!" that counts— unfinished sentences pro- vide the clues to the identity of famous people. The well-run machinery of the game is just one of the reasons forthe show's success. Another: the teaming of non-celebrities with such stars Look to XBC for the best combination of as Lucille Ball. Suzy Parker, Lee Marvin and Keenan Wynn. (Credit emcee Tom Kennedy's big smile and easy manner, too.) Having established that "You Don't Say!" is light, literate, and lots of fun for gameswomen. a question arises. Is it fair to keep the show from millions of gamesmen in our night-time audience? Of course it isn't — which is why everyone will be able to play 'You Don't Say" on Tuesday nights, beginning January 7. And, it will be in full color, too. Any number can play. news, information and entertainment. Then there's the little matter of propriety The Lyndon Johnson family hold- ings in TV and radio have entered the arena of controversy. The ques- tion of propriety has been raised by a congressman (Representative H. R. Gross [R-Iowa]) and a reporter (Clark Mollenhoff, Des Moines Reg- ister-Tribune Washington correspon- dent and 1958 Pulitzer prize win- ner). Mr. Mollenhoff made the first move Sunday night, Dec. 8, when he was part of the panel interviewing FCC Chairman E. William Henry on NBC-TV's Meet the Press (story page 76). Mr. Gross made the second move Monday, Dec. 9, when he "ex- tended" his remarks in that day's issue of the Congressional Record. He included in his remarks a story, written by Mr. Mollenhoff, appear- ing in the Dec. 8 Des Moines Regis- ter. And on Thursday (Dec. 12) Rep- resentative Gross called on the Sen- ate Rules Committee, now probing the outside activities of Robert G. (Bobby) Baker, one of Mr. John- son's closest associates in the Senate, to give "full-scale scrutiny to the LBJ Co." If operations are as proper as has been claimed, Representative Gross continued, there should be no objec- tion. "But if, as alleged by potential competitors, it represents a monopoly in commercial television in a city of 200,000, then the matter of acquisi- tion and maintenance of the monop- oly becomes a matter of serious and nel 46 operation in Sacramento and would request dismissal of its channel 40 renewal application as soon as it received a construction permit for chan- nel 46 (Broadcasting, Dec. 9).Kvue also hoped for a pay TV operation on channel 46. Hubbard goes to court on KOB-WABC problem A broadcaster has asked a federal court in Washington to order the FCC to act on its application for 770 kc in New York. Involved is the decades-old kob Albuquerque, N. M.-wabc New York 770 kc problem. Hubbard Broadcasting Co., licensee of kob, filed a petition Dec. 6 in the U. S. district court in Washington. It asked the court to issue a writ of man- damus requiring the FCC to take some action on its application, filed in 1960, for the 770 kc facility in New York public concern. ... It would appear the burden of proof is on the LBJ Co. to demonstrate that the FCC never engaged in any favoritism for the company owned by this family." Asked whether he would press for action by the House if the Senate fails to investigate, Representative Gross said he had discussed the situ- ation briefly with Representative Oren Harris (D-Ark.), chairman of the House Commerce Committee, but would not comment further. Late last month, Mrs. Johnson had her 52.8% interest in the LBJ Co. put under a trusteeship (Broadcast- ing, Dec. 2). The interests of both the Johnson daughters, whose com- bined shares in the LBJ Co. total 30.9%, were already under trusts. In the Meet the Press session, Mr. Mollenhoff prodded Mr. Henry with questions on his and the commis- sion's attitude toward broadcast sta- tions owned by the President's fam- ily. The FCC chairman appeared con- fident the commission would have no special problems in dealing with the LBJ Co. He said that as chairman of the FCC, he regards as "satisfactory" the procedure followed by Mrs. John- son in putting her controlling inter- est in trust. Mr. Henry said he saw no con- flict-of-interest problem. He said that other elected and appointed officials with broadcasting interests had put them in trust. Asked if the commissioners could, now used by wabc. The FCC has 60 days to answer the petition. The 770 kc case was presumably re- solved several years ago when the com- mission ordered both kob and wabc to operate with directional antennas to protect each other. Kob acceded; wabc did not. The commission has ordered a hearing on the wabc renewal applica- tion because of this. It has not, how- ever, taken any action on kob's appli- cation for wabc's New York frequency. Hubbard asked the court to order the commission to either grant the applica- tion or designate it for hearing. Two silent FM stations may have permits revoked License revocations may be in the offing for two Illinois FM stations. The FCC last week threatened the penalty for welf(fm) Glen Ellyn and welg (fm) Elgin, both owned by Mrs. Eliza- beth G. Coughlan, in a "show cause in dealing with the LBJ Co., "wipe out of your minds" the fact that the President's family is involved, he replied: "I think so." He noted that the trustees, under the agreement filed with the commission, have complete authority, including the power to dispose of the property. "Of course," Mr. Henry added, "we will be kept abreast of owner- ship interests, but I think we would lean over backwards to be fair and certainly treat them as we would any other licensee. . . ." Avoids Direct Reply ■ The chair- man declined to answer directly whether he thought it desirable for the President's family and members of Congress to own property in a government-regulated industry. He said it wasn't his function to establish policy to cover that situa- tion. However, he acknowledged that "as a citizen," he could see "some questions." The next day, Congressman Gross raised the propriety question again. "Should members of the House, Senate and officials of the executive branch be permitted to acquire or hold television and radio rights while serving in the government?" he asked. Representative Gross thought the answer should be no. "It is unreasonable to expect that all members of the FCC can retain an absolutely objective posture in making decisions on radio and tele- vision involving members of the Senate or House. This is particu- why" order. Both stations, the commission re- lated, were authorized to stay off the air from mid-June to Oct. 1 of this year, but they have remained silent since then without permission. The FCC said it wrote Mrs. Coughlan Oct. 4 asking her to send in her licenses for cancellation, but she did not reply. Commission inspection engineers 10 days later discovered that the stations were still off the air, having had "all or nearly all" of their transmitting equip- ment repossessed. The engineers also found that the studios of welg were vacant while the welf studios had been occupied by new tenants. The FCC representatives were unable to turn up anyone connected with the stations. Mrs. Coughlan was instructed by the FCC last week to appear at a hearing, the date and place for which will be named later. Welf is licensed to Cita- del Broadcasters of Du Page and welg to Citadel Broadcasters. 78 (THE MEDIA) BROADCASTING, December 16, 1963 larly true if the television or radio rights sought personally involve key figures on the commerce committee, appropriations committee or persons who are otherwise in position of leadership." Referring to the trust established by Mrs. Johnson to take her 52.8% interest out of her control, Mr. Gross expressed doubt that this would elim- inate from FCC consideration the fact that Mrs. Johnson and her two daughters are the actual owners. Chairman And President ■ "I sub- mit," Mr. Gross said, "that even- member of the Federal Communica- tions Commission is going to be aware of the interests of the Johnson family in the field of radio and tele- vision. And I further submit that in the case of the FCC, the chairman holds office at the pleasure of the President." In the Mollenhoff article that was included with Mr. Gross's remarks in the Record, it is reported that an unidentified person had submitted documents to the Senate Rules Com- mittee investigating the Bobby Baker affair containing information on financial transactions involving the TV interests of the Johnson family and the LBJ Co. This information, Mr. Mollenhoff said, was given to the committee before Nov. 22 when Mr. Johnson became President. In other parts of his story, Mr. Mollenhoff alleged: ■ That although President Johnson has declared he has no direct inter- est in the broadcast properties, the LBJ Co. has been paying premiums amounting to 512,000 a year on a life insurance policy on Mr. John- WBBM-TV viewers keep tabulators occupied Wbbm-tv Chicago is still tabulating a record return of 25,000 question- naires from its viewers which detailed their reactions to racial issues raised by the CBS-owned station's second Opin- ion Feedback program experiment. Earlier this year wbbm-tv got 13,000 ballots from viewers voting on mass transportation issues there. Wbbm-tv's newest experiment began with a special racial issues program aired at 10:15 p.m. Nov. 18. Ballots were distributed through station adver- tisements carried in major newspapers that day. A "stage two" special pro- gram seeking additional response on the subject will be aired in mid-De- cember after the present questionnaires are tabulated. The second part of the study will be conducted by John Drury, station news- son's life, with the LBJ Co. as the beneficiary. The insurance was origi- nally for SI 00.000, later increased to $200,000. ■ That the insurance was bought from a Silver Spring. Md., insurance agency of which Robert G. Baker was listed as vice president. The outside financial activities of Mr. Baker, former majority secretary of the Senate, are now being investi- gated by a Senate committee. ■ That the Silver Spring agency was making payments to LBJ Co.'s ktbc-tv Austin, Tex., for advertising. caster, and Dr. Gary Steiner, associate professor of psychology at the Univer- sity of Chicago Graduate School of Business. Dr. Steiner is the author of The People Look at Television (Broad- casting, Feb. 18). FCC use of examiners subject of FCBA debate A controversial plan by the FCC to use hearing examiners in the Office of Opinion and Review — during the slack time which has seen broadcast hearing cases diminish from 18-20 a month to 6-7 a month due primarily to "freezes" on AM and FM applications — will be aired at the annual membership meeting of the Federal Communications Bar Association Jan. 17 at the Sheraton- Park hotel in Washington. Norman E. Jorgensen will take the affirmative side and E. Frank Mullin the negative on whether it is good to have examiners help in writing opinions for the commissioners. The "debate" will be moderated by Henry G. Fischer. Nominations for new officers, and for two members of the executive commit- tee also will be made at the meeting. The nominating committee is headed by Robert M. Booth Jr. Donald C. Beela'r is the current FCBA president; other officers are: Thomas W. Wilson, first vice president; Maurice M. Jansky, second vice president; Philip Bergson, secretary; Herbert M. Schulkind, assis- tant secretary; Ernest W. Jennes, treas- urer. The two executive committee vacan- cies are those now held by Reed Miller and J. Roger Wollenberg, both of whose three-year terms are expiring. Also to be voted on are by-law changes, the most important of which relate to officers taking office July 1 of each year instead of in January as at present. The association's annual banquet will take place the same night. Edward F. Kenehan is chairman of the banquet committee. Media reports... New awards ■ The Arthritis and Rheu- matism Foundation, sponsor of the 1963 Russell L. Cecil Award for inter- pretive writing on arthritis, announced the addition of five regional awards of $100 each. Rules and entry blanks are available at any of the ARF chapters throughout the country and at the New York headquarters at 10 Columbus Circle. Los Angeles office move ■ Crowell- Collier Broadcasting Corp. has moved its corporate headquarters to 10889 Wilshire Boulevard, Los Angeles. Zip code 90024. Telephone Granite 8-9891. CCBC has had its executive offices at kfwb Los Angeles, one of three Cro- well-Collier radio stations. Others are kdwb Minneapolis-St. Paul and kewb San Francisco. Joseph C. Drilling, pres- ident, heads the home office staff. School pamphlet ■ Wins New York has published an 80-page pamphlet dealing with the problems of New York City's public school system as seen through a survey of teachers, principals and parents. The survey was commis- sioned by wins and conducted by Trend Finders Inc., an independent research company. The station said it plans to incorporate the report in a major docu- mentary on the city's educational system. Johnson coverage ■ Mutual is complet- ing arrangements to install radio equip- ment on President Johnson's ranch near Johnson City, Tex., for use when the President is there. James Roy Greer, news director of kvet, Mutual's affiliate at Austin, Tex., will be the accredited correspondent for direct reports from BROADCASTING, December 16, 1963 79 Collins accepts for all broadcasters The National Foundation — March of Dimes — honored the nation's broad- casters last week with the presentation of its award for distinguished service to the National Association of Broad- casters. House Speaker John W. McCormack (D-Mass.) presented the award in be- half of the foundation to NAB Presi- dent LeRoy Collins (1) in the Speaker's Office in the Capitol last Wednesday (Dec. 11). Speaker McCormack said the foun- dation "recognizes with appreciation the many generous and considerate efforts of the broadcasting industry of the U. S. over the past 25 years. . . ." the ranch, backing up MBS's regular White House reporter, Bill Costello. Digest available ■ A 36-page report on the Broadcast Station License Renewal Conference, held Oct. 22-23 at the Uni- versity of Tennessee, is available at a cost of $1. The conference was spon- sored by the university and Wsm Nash- ville. Requests for the digest should be sent to Dr. Kenneth Wright, Depart- ment of Broadcasting, 14 Ayers Hall, University of Tennessee, Knoxville. Columbia moves ■ Columbia College, Chicago, will move to a new location at 540 Lake Shore Drive after Christ- mas. New radio-TV and other mass communication teaching facilities are being installed. More than 100 grad- uates of the school work in Chicago radio-TV field. Communications by satellites received a boost from one of America's biggest communication companies — the AT&T. In letter to Leo Welch, chairman of the Communications Satellite Corp., AT&T said that if there were space communications circuits available for the North Atlantic area by 1966 or 1967 it sees no reason why it should put in more cables on the route to meet expected additional traffic. Speaking for AT&T, James E. Ding- man, executive vice president, asked that AT&T be advised during 1964 whether such North Atlantic circuits would be available in 1966-67. "If suitable satellite circuits are avail- able to meet our additional needs at that time in the North Atlantic section, which is an area where high capacity cables could be attractive, we would prefer, for diversity reasons, to use satellite circuits instead of placing ad- ditional cables," Mr. Dingman said. Mr. Dingman said AT&T estimates it will need 80 voice circuits to South American points (Brazil, Chile, Argen- tina, Uruguay and Peru) by 1966. If these will be available via satellite the company would prefer to use them initially, with cables coming later, he added. He concluded: "We expect to con- tinue development of improved under- seas cable systems and undoubtedly other organizations can be expected to do the same. It would be reasonable to expect, then, that both cables and satel- lite circuits will be used to meet over- EQUIPMENT & ENGINEERING seas requirements just as both cables and microwave radio circuits have been used to meet domestic requirements. Diversity of routes and facility types is the best method of assuring service integrity and that is one of the major reasons for our interest in utilizing satellite circuits for overseas service as soon as possible." The AT&T statement gives a needed boost to Comsat's plans for the estab- lishment of satellite circuits. It is the first clear-cut pronouncement by AT&T on its intentions. It is also a move to eliminate one of the arguments made by General David Sarnoff, RCA chairman, who has raised the spectre of AT&T's transistorized cables, under development at Bell Lab- oratories and capable of providing 720 voice channels, which could, it is said, increase tremendously the number of voice circuits between the United States and Europe with its corresponding im- pact on satellite communications. General Sarnoff had suggested that Comsat be chosen as the single "flag" communications company to handle all overseas communications, both voice and record. RCA set sales already ahead of all of 1962 RCA last week reported television set sales through the first 10 months of 1963 to be already at a higher unit volume than through all of 1962. It was also noted the heaviest holiday sales period was still ahead. Raymond W. Saxon, president of RCA Sales Corp. said dollar volume in TV sales in 1963 had been the highest in the company's history. Gains in set sales were recorded in both color and black-and-white models. Mr. Saxon estimates unit volume of color sets will reach a minimum of 1.2 million in 1964, a figure which he said might be higher if enough color tubes are available. Industry estimates place the color set volume for 1963 at 750,- 000 with color tube production at full capacity and probably running behind demand (Broadcasting, Oct. 28). Color set volume of RCA Victor dealers is 59% ahead of its level at this point last year while black and white sets are reported 10% ahead. Syncom III to go up in spring of '64 A third stationary communications satellite is going to be lofted during the second quarter of next year, according to the National Aeronautics & Space Ad- ministration. Syncom III, to be launched from Cape Kennedy, Fla., via a new thrust- augmented Delta launch vehicle, will be placed in equatorial orbit 22,300 miles above the earth at 180 degrees latitude over the Pacific Ocean. At apogee, about 22,000 miles over Sumatra, the satellite will be placed in circular orbit and then kicked into its final equatorial orbit at the international date line where it will be stopped by gas jets aboard the spacecraft. Ground stations will include a mo- bile station in the Pacific, the USNS Kingsport at Guam, a Japanese station near Tokyo, and a U. S. station at A BIG BOOST FOR COMSAT FROM AT&T Tehphane company will use satellites, if available 80 BROADCASTING, December 16, 1963 ©AMPEX CORP. 1963 What's new in broadcast VTRs? AMPEX VR-660 Now: Ampex has a low-cost, portable VTR with full broadcast stability— the VR-660. It's ready and able to handle any broadcast job. And the complete price is just $14,500. It weighs less than 100 pounds and is small enough to fit in a station wagon for a mobile unit. It's ideal for recording special events, local sports and news— even on-the-spot spots. It has signal compatibility with all other VTRs. And when played through your station's processing am- BROADCASTING, December 16, 1963 I plifier, its signal meets all FCC broadcast specifications. The new Ampex VR-660 has two audio tracks. It records at 3.7 ips— or up to five hours on one reel of tape. And, too, it's extremely simple to operate. It's easy to main- tain because it's fully transistorized. And, of course, it offers reliability— Ampex reliability. For more information please write to Ampex Corporation, Redwood City, California. Sales- and service offices throughout the world. 81 WTRF-TV SSSE Rep?* TEEVEES! After Swifties and Pressies, it was only natural that Story Board introduced TeeVees. Response proved there were acts to grind. Here are some TeeVees offered to 'put- on a show.' wtrf-tv Wheeling Puttin' On A Show With More TEEVEES! Sabbath eve at the cinema! (Saturday Night at the Movies) Ding-dong ring-up time! (Bell Telephone Hour) Where YOU worka, John! (What's My Line) Bare burg or stripped town! (Naked City) Driver's soft shoulders! (Outer Limits) Thanks Gen Irwin NBC's colorful sheen! (Bishop Show) Now! (Today) Now or later (Tonight) Last week! (That Was The Week That Was) Ninety day wonder! (The Lieutenant) Chet Chat! (Huntley Report) Cat fumes! (Cunsmoke) Reporters repeater! (NBC's Encore) Search the sheltered side to give an edge to the open ground in the woods (Hunt lee Brink lea) Wayout All around the town! (East Side, West Side) Teacher doesn t advocate physical discipline (No wack) Poetic licence awarded to Mary Ncal Harpo's was 'swordfish'! (Password) One, two, three Redigo goes and it's all in the game; no comment! (You Don't Say) 100 Gisnd discounted to Ha, Ha Auction! (Laughs For Sale) Help us 'put-on' a bigger show . . . send your goodies to WTRF-TeeVees Editor, Wheeling 7, West Virginia. wtrf-tv Wheeling *EDWARD PETRY & COMPANY is our national representative. Ask any Petry man to give you the WTRF-TV Wheeling story. See why your next advertising schedule should be beamed to the big and buying Wheeling/Steubenville audience from WTRF-TV Wheeling! CHANNEL SEVEN WHEELING, WEST VIRGINIA SPOTMASTER Tape Cartridge Winder The new Model TP-1A is a rugged, dependable and field tested unit. It is easy to operate and fills a need in every station using cartridge equipment. Will handle all reel sizes. High speed winding at 223^'' per second. Worn tape in old cartridges is easy to replace. New or old cartridges may be wound to any length. Tape Timer with minute and second calibration optional and extra. Installed on winder or avail- able as accessory. TP-1A is $94.50, with Tape Timer $119.50. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland Inaudible signals will turn TV commercials off The FCC last week granted per- mission to wtmj-tv Milwaukee to conduct an experiment with super- audible signals which would activate off and on switchs in home TV re- ceivers. The station plans to use the device in measuring the effectiveness of television advertising. In approving the experiment, which will run for 90 days, the com- mission asked for a complete re- port on the technical aspects — "with particular reference to whether in- terference was caused to any service, and as to whether it resulted in any degradation of your signal." Wtmj-tv told the commission its experiment will employ two super- audible signals to "mute out" re- ceivers in 40 selected homes of per- sons taking part in a long-range study of commercial effectiveness. The ex- periment as authorized by the com- mission will only test the technical aspects of signal device which will be carried on the audio carrier of the station. The social study which will follow the technical experiment will be pos- sible through the controlled situation made feasible by the on-and-off sig- nal device. The 40 selected families will have no commercials on their home receivers and will have their product selection habits studied dur- ing the course of research. Camp Roberts, Calif. Communications equipment aboard Syncom III will still be narrow band for voice and teletype messages. Although it is capable of handling a video pic- ture— as did Syncom II — it is not of commercial quality. None of the ground stations will be equipped for TV recep- tion, it is pointed out. The present orbiting Syncom is in a circular, synchronous orbit 22,300 miles above the earth, but is inclined toward the equator. Because of this it moves 33 degrees north and south of the equa- tor in a figure 8 pattern. Syncom II was launched last July. The first Syncom, put up in February this year, failed to achieve proper orbit and was never used for communica- tions. All the Syncoms were built by Hughes Aircraft Co. for NASA. COMMON STANDARD Comments favor same UHF, VHF aural-visual ratio A common standard of aural-visual power ratio for VHF and UHF tele- vision stations was definitely favored by members of the broadcast and TV re- ceiver manufacturing industries com- menting last week on the FCC's rule- making to apply the ratio adopted for UHF to VHF. But the proposed amendment allowing aural power of 10- 70% of the peak visual output is too broad a range, most agreed. RCA gave its blessing to the com- mon standard for the television spec- trum but suggested that the proposed rule change be altered in favor of a more narrow range. The company sug- gested a 5-1 ratio be established, that is allow the aural effective radiated power to be not less than 20% of the peak visual ERP. RCA said the 5-1 power ratio would make the production of sta- tion equipment cheaper because it would preclude special designing that would arise from a broad range of power operations. RCA claimed that if a definite ratio is not established, and again preferably one smaller than proposed, television receiver efficiency would be damaged. The company delineated the engineer- ing difficulties involved in designing re- ceivers that could efficiently operate when transmitting equipment is so vari- able. Zenith Radio Corp. was definite about the harm that would be done to receiver performance if the rule is adopted. Zenith agreed to the necessity of common VHF-UHF standards but said severe damage would be done to reception in the so-called "fringe" areas of a station's coverage area. The com- pany strongly urged that the present VHF standards be continued (50-70% ratio), and that UHF standards be changed to meet the VHF requirement. Trivial Economy ■ Zenith said the only advantage to be had from the pro- posed larger power ratio is a slight sav- ings in operating costs and in interfer- ence to adjacent channel operations. The company believed such advan- tages to be "trivial" in the face of the 7.5 to 15 million persons that may lose service in the "fringe" areas if the large ratio is put into effect. Zenith said this represents a possible loss of a staggering amount of set investment that the com- mission must keep in mind. Philco Corp. also felt the proposed ratio range to be too large and suggest- ed that the minimum of aural power be placed at 20% of the peak visual, but also offered a 30% minimum as a good standard. Anything less than the 20% figure would impair receiver per- formance Philco said. ABC offered unqualified support of 82 (EQUIPMENT & ENGINEERING) BROADCASTING, December 16, 1963 Only a tiny piece of paper-but it's worth $1,000,000,000! This, of course, is a trading stamp — well-known to shoppers for the little "extras" of good living it makes possible. But it's much more than this from an economic point of view. Today the trading stamp industry is a dynamic economic force that helps make America a prosperous nation. This year alone, the industry will buy an estimated 5500,000,000 worth of products (at cost or wholesale prices) from more than 600 U.S. manufacturers of consumer goods in 75 different industries. In addition, the stamp industry is expected to gen- erate another $500,000,000, ranging from over $120 million for transportation, warehousing, and redemp- tion store operation, to more than $90 million in farm purchases of cotton, wool and other primary mate- rials used in the production of merchandise for stamp redemption. The full-time employment of more than 125,000 workers will be required at one stage or another of production or distribution to operate stamp compa- nies and to supply merchandise for stamp redemp- tions. So the tiny piece of paper shown above represents an industry that contributes one billion dollars to our economy every year. Actually, the total retail value of merchandise re- ceived by consumers redeeming stamps in a state usu- ally comes to more than 100 per cent of the money paid by the merchants who purchase stamp services. In all cases, the total value going back into the state when the payrolls, rents, taxes and other expenditures of stamp companies are taken into account is substantially more than the money paid for the stamp service. All told, the trading stamp industry not only brings extra value to consumers, and a powerful promotional device to merchants, but contributes importantly to a stronger economy — both on the national level and in every state and community in which it does busi- ness. AN AMERICAN WAY OF THRIFT SINCE 1896 BROADCASTING, December 16, 1963 the commission's proposal. The net- work said that due to some antenna problems a number of its owned sta- tions have been operating with a re- duced audio power and that there have been no complaints or other discovered inadequacies of service. ABC pointed out that the European stations have been using a lower audio-visual power ratio with good results. Motorola Inc., offered the conserva- tive view that the standard that has been in effect for 25 years should not be lightly changed. Motorola suggested that the commission undertake exten- sive field studies before offering rules changes. A lower audio power level would injure set performance the com- pany said. Emerson Radio Inc. agreed that the status quo is the best idea. In the interim the commission has authorized the Broadcast Bureau to ap- prove requests for experiments with the 10-70% ratio (Broadcasting, Nov. 4). AMST opposes two ETV applications The Association of Maximum Service Telecasters believes that the orderly development of UHF service depends on the strict observance of engineering standards that were employed in the allocation of channels and in particular the minimum mileage separation re- quirements. This latest opinion from AMST was submitted to the FCC last week in the association's opposition to the applica- tions of the Kentucky State Board of Education for two new noncommercial ETV stations, requesting waivers of the minimum required separation of the planned stations on channel 26 in Madi- sonville and channel 33 in Murray (Broadcasting, Nov. 11). The loca- tion of the projected transmitters sights fails to meet the separation requirement by 3.6 miles. The board's position that it will take responsibility for any interference that arises from the stations' operations is, according to AMST, no grounds for waivers. In certain areas interference is bound to be caused to both the chan- nels. AMST said local oscillator inter- ference to reception has its source in the radiation from other receivers "rath- er than by the signals of undesired sta- tions," it said in reference to the board's contention that it was unlikely recep- tion of both stations would be desired in the same location since both will carry educational programs. AMST also claimed that receivers tuned into, say, channel 26 could cause interference to school antennas tuned to channel 33. The two applications definitely should not be granted unless the minimum mileage separation requirements can be met, AMST concluded. 84 (EQUIPMENT & ENGINEERING) Three new TV tape recorders from RCA RCA last week announced a new family of television tape machines, all compact versions of its TR-22. In announcing three new tape re- corders for TV, RCA emphasized that all are transistorized, are capable of carrying broadcast quality color as well as black-and-white, and are designed to use plug-in circuit modules for ease of maintenance. All are compatible and can use tapes of different makes. The new machines: TR-4 — a complete recording-play- back system, selling for approximately $35,000. Contains complete monitoring and control systems, runs at two speeds (7.5 and 15 ips) . TR-5 — a transportable recorder in a small cabinet on casters easily wheeled into a station wagon or other vehicle for remote location recording. The TR- 5, priced at about $19,500, is the same as the TR-4 except that it has a simpli- fied play-back facility. TR-3 — a play-back only machine, be- lieved suitable for stations, advertising agencies, production studios and the like. Selling at approximately $19,500, the playback machine is expected to bring "film projector" ease for replay, review or editing of programs and com- mercials. A record unit can be added RCA's new compact TV tape recorder, the TR-4, showing vertical transport system and banks of plug-in circuit modules. at the factory to give this unit both play-back and record functions, accord- ing to RCA. The new machines will be shown at the NAB convention next April in Chi- cago. NBC syncronization perfected The NBC engineering department re- ports that it has perfected a new system of communication designed to syn- chronize the broadcasting of television pictures from widely separated remote locations. The system, called Audlok. has been used by NBC for more than a year and is regularly employed on the Huntley-Brinkley Report. The Audlok system consists of a sub-multiple of the synchronizing gen- erator signal transmitted phase-con- trolled over an audio circuit to a distant remote city — thus controlling the re- mote pictures so they arrive back at the originating city in precisely the same time phases. The circuit over which Audlok can be operated is over 2,800 miles long. Technical topics . . . Power boost ■ Wjhg-tv Panama City, Fla., plans to begin telecasting at full power, 316 kw, shortly after the new year, using new General Electric equip- ment. The channel 7 NBC affiliate's transmitter is in Fountain, Fla. Space contract ■ RCA has received a $23.5 million contract from Grumman Aircraft Corporation to develop a radar subsystem for the Lunar Excursion Module (LEM), hoped to land two men on the moon. The radar sensor subsystem provides the necessary infor- mation that will enable the LEM to effect a safe landing on the moon and later rendezvous with an orbiting Apol- lo spacecraft. Colorful addition ■ Khj-tv Los An- geles, which first installed color equip- ment in 1961 to broadcast motion pic- tures in color, has completed installa- tion of a new RCA color film chain, bringing the station's investment in color equipment to over $500,000. Khj-tv currently televises more than 25 hours of color a week and on spe- cial "Colorbration Weeks" has exceed- ed 50 hours of color broadcasting. With the second color film chain and projec- tors, khj-tv can present programs of films, slides and commercials without interrupting the colorcast and without cutting to black-and-white. CCTV promotion ■ Blonder-Tongue Laboratories, Newark, N. J., electronic firm, through Gilbert & Felix, New York, plans this month to begin a one- year campaign in support of a full line of closed circuit television products. A BROADCASTING, December 16, 1963 major aspect of the drive will be an effort to promote specific industrial uses of CCTV. Entertainment center ■ Sylvania Elec- tric Products Inc. last week opened a modern home entertainment center in New York to display its radio, televi- sion and stereo products. The center is located in the General Telephone Build- ing at Third Avenue and 45th Street. CBC uses VTR's to by-pass detour The Canadian Broadcasting Corp. has overcome a 1,600-mile detour for TV programs originating in Toronto and destined for Winnipeg through the use of TV tape recorders. Previously, programs for Winnipeg were sent from Toronto to the Calgary delay center where they were taped and then relayed to Winnipeg when that city's CBC station was ready for them. With the acquisition of five Ampex CR-llOOs at Winnipeg, the Toronto programs are now taped directly there and replayed when convenient, obviat- ing the 1,600-mile Toronto to Calgary to Winnipeg circuits. Thomas E. Davis. Ampex marketing manager, has announced that since the $35,000 VR-1100 solid state Ampex Videotape recorder was introduced at the National Association of Broadcast- ing convention last spring more than 60 have been delivered with a "substantial backlog on the books." Deliveries began in September, Mr. Davis said, and established a new rec- ord in the rate of production in the TV tape recorder field. Mr. Davis also reported that a VR- 1 100 is now in use in the Detroit office of Campbell-Ewald Co., where Chevro- let commercials are prepared on tape and shown moments later to agency ex- ecutives and GM executives at any of 27 locations in the General Motors and Argonaut buildings. Deliveries of the VR-660, a portable TV recorder weighing 96 pounds and selling for S 14,500, will begin this spring, Mr. Davis said. Motorola conquers problems Robert W. Galvin, president of Motorola Inc., Chicago, last week said that his company is surmounting its problems in color TV set production and expects to have a color model, equipped with a new 23-inch rectangu- lar tube, in distribution in the first quarter of 1964. Mr. Galvin made the remarks in a talk to the New York Society of Se- curity Analysts at which he predicted a sales volume increase for Motorola in excess of 8% over the company's 1962 figure of $345.3 million. It's a special blend of excite- ment and experience combined to form a rare 6 year oid brew known as Telescript. In recent months a totally new management team has been selected to direct and operate Telescript. A number of important developments have taken place... new prod- ucts and services are being added and developed to com- plement and expand the Telescript product line. Among the new products is the Shibaden 5820 Image Orthi- con Tube. Telescript has been selected as exclusive distrib- utor for this quality 1. 0. Tube. The Shibaden tube matches and exceeds the performance and warranties of its competi- tors... yet it costs 25% less! In coming months you can look forward to a number of important announcements from Telescript. Meanwhile, please write and ask for more detailed information about the Shibaden I. 0. Tube. TELESCRIPT INC 155 WEST 72ND STREET, NEW YORK 23, NEW YORK ' 6505 W1LSHIRE BOULEVARD., LOS ANGELES. CALIFORNIA 90048 BROADCASTING, December 16, 1963 S5 INTERNATIONAL MORE APPLICATIONS THAN TV AREAS ITA gets 22 prospects for its 14 area contracts Twenty-two groups applied for the 14 Independent Television Authority area contracts by the Nov. 18 closing date. Fourteen of the original 15 television companies have re-applied, the excep- tion being Television Wales West and North Ltd. whose area is being merged with that now covered by Television Wales and West Ltd. Of the eight new applicants only two have been identified. One of these is Edward Martell's Freedom Group which has applied for contracts in five areas. Five applications have been received by ITA for the London weekday con- tract currently held by Associated- Rediffusion Ltd. Three applicants have asked for the North weekday contract held by Granada TV Network Ltd., and three applications each have been made for the London weekend and Midlands weekday service now held by Associated Television Ltd.; for Mid- lands and North weekends now covered by ABC Television Ltd., and for South- ern England currently held by Southern Television Ltd. Four applications have been made for Westward TV's Southwest England area and two for Central Scotland now cov- ered by Scottish Television Ltd. There are two contenders each for N.E. Eng- land where Tyne Tees Television Ltd. now operates; for the Wales and West of England area now covered by Televi- sion Wales and West Ltd.; for East Anglia where Anglia Television Ltd. has the current contract and for the Channel Islands now covered by Chan- nel Television Ltd. Ulster Television Ltd., Grampian Television Ltd. and Border Television Ltd. are the only applicants for the areas in which they are now operating. Four applicants have asked to be con- sidered for more than one area. Two have applied for five contracts each, one applicant wants to be considered for four areas and another for two. Rivals to the holders of the present ITA Central Scotland contract, Scottish Television Ltd., have revealed their identity. They form a group which includes Max Aitken, chairman of Beaverbrook Newspapers Ltd. The chairman of Scot- tish Television Ltd. is Canadian mil- lionaire Roy Thomson. The group consists of: the Earl of Rosebery; Sir Hugh Fraser; Sir Mal- colm Knox, principal of St. Andrews University; Joseph Wright, past presi- dent of the Royal Faculty of Physicians and Surgeons of Glasgow; James Stew- art, past president of the Institute of Scottish Chartered Accountants; An- drew Lewish, Aberdeen shipbuilder; Lord Balerno, former president of the Scottish Unionist Association; John Banermian, chairman of the Scottish Liberal party; Dr. Stanley Cursiter, the Queen's painter and limner in Scotland; John Boulting, director of the British Lion Film Corp.; Sir John Muirhead; Lord Hughes, ex-Lord Provost of Dun- dee; Arthur Hill, chairman of Braemar Knitwear Ltd. Britain approves trial test of pay television Five British pay TV firms have been given a green light to conduct three- year tests in various sections of the country, including three in London. The wired systems, which would be similar to the system now in use in Etobicoke, Ont., are designed to help the government decide whether to issue permanent licenses for pay TV. Scheduled to start the trials next fall are Choiceview Ltd., owned by the Rank organization and Rediffusion Ltd.; Telemeter Programs Ltd., whose major backers include Paramount Pictures Corp., The Manchester Guardian and British Lion Films; Tolvision Ltd., owned by Sir Isaac Wolfson and Ham- bro's Bank; Pay TV Ltd., owned by the British Relay Network, and Cale- donian Television, owned by Scottish investors. Swiss government moving on TV advertising plans The Swiss government is drawing up regulations for TV advertising. Reg- ulatory powers will be operated by a proposed board of television control, while the advertising will be handled by a company of which the government will own 20%. The Swiss Press Association which represents most of Switzerland's news- papers wants to buy some of the shares. Paul Ackerman, chairman of the As- sociation, said that contrary to previous government promises there was a move to ignore the Association in the alloca- tion of shares. Parliament disturbed by Canadian CATV firm Canadian Home and Theatre Vision Ltd. has been formed in England to op- erate some 200 Canadian community antenna television systems, according to an announcement by Leslie A. Allen, Toronto head of Atlas Telefilms Ltd. Some $12 million of British and United States capital has been made available to buy up existing cable TV systems and build new ones in Canada. Atlas Telefilms will operate as managers of the cable TV system, and sell the sys- tem some of its top films. At the time that the announcement was made in London, England, the Canadian government stated in Parlia- ment through Secretary of State Jack Pickersgill that the government will not allow CATV's to circumvent the intent of Parliament on broadcasting matters. He intimated legislation to amend the Canada Broadcasting Act to permit the control of cable systems and their pro- graming, which now circumvents Ca- nadian content regulations by piping in only U.S. programs. Practice in for revision after complaints to BBC The BBC is revising its emergency programing plans following many com- plaints from viewers about the handling of TV programs after the announce- ment of President John F. Kennedy's death. While the commercial network cut all entertainment shows and carried serious music after the announcement, BBC-TV broadcast a comedy show and an episode of a series about a small town doctor which has a strong streak of humor in it. According to Director-General Hugh Carleton Greene, BBC received more than 1,000 calls against the resumption of light entertainment programs. He said that the Independent Television Authority had received about the same number protesting the solemn program- ing being broadcast on the commercial network. Under current emergency procedure BBC only differentiates as to mourning period on the basis of the importance of the persons concerned such as the royal family, British statesmen and for- eign dignitaries. Program changes do not take into account the circumstances of the death. The rule is that while in- stant mourning would be adopted for the Queen's death, news of the unnat- ural death of a foreign head of state is followed by normal programing after a 20-minute interval. This was the meth- od followed by the BBC after President Kennedy's assassination. BBC will now keep secret the reac- tion of viewers and listeners who tele- phone their opinions during program hours. This follows the criticism of the screening of a comedy show only 24 minutes after the news from Dallas. 86 BROADCASTING, December 16, 1963 FANFARE Veteran entertainer Arthur God- frey received a "day" in Washington Dec. 4 commemorating his 30 years in broadcasting. Wtop Washington, which Mr. Godfrey joined in 1934 when the station's call was wjsv, honored the CBS personality through- out the day, with Mr. Godfrey ap- pearing on several of the station's If you visit San Antonio, Tex., in the next week or two, don't be surprised if you find much of the city blanketed in white. It won't be snow. It will be Pioneer flour. And all because of a contest being conducted in a foreign language on a UHF station. The language is Spanish. The sta- tion is kwex-tv (ch. 34) San Antonio. The broadcast is Buscando Estrellas (Searching for the Stars is how it reads in English), a Sunday evening one- hour amateur show, broadcast live from the stage of the Almeda, the city's largest Spanish-language theater. The program which started Sept. 29 concludes Dec. 22, when the winner walks on stage to collect $1,000 in cash and a round trip to Mexico City for having garnered the most votes of any performer in the contest. Tote That Vote ■ The flour? That's how the voting is done. Each pound of Pioneer flour is good for two votes. The printed front, or label, of a 10-pound bag counts for 20 votes. If it's a 25-pound bag, it's worth programs. He entertained at noon luncheon of the Washington Adver- tising Club (above) with stories of his early days in radio and was the recipient of a special distinguished award from the club. Mr. Godfrey's first radio job was with wfbr Balti- more and he went from wtop to CBS in 1941. 50 votes. The votes began to pour in the day after the show started and kwex-tv reports that more than 1 mil- lion votes were statistically verified in the first five weeks. As the contest went on the voting snowballed and by the time the voting ends next Friday, the total could hit 5 million. The last program in the series was Dec. 15. The winner of the grand prize and the nine runners-up, who will get small- er prizes, won't learn of their good for- tune until next Sunday night (Dec. 22). But Alfred J. Beckman, president of Pioneer Flour Mills, who conceived the contest with Emilio Nicolas, kwex-tv general manager, doesn't have to wait. On Dec. 6, with two weeks of voting to go, more than 2.5 million votes had been counted. Translated into flour it means that voters had purchased more than 125,000 pounds — 625 tons — of Pioneer, breaking all records for the San Antonio area. It also necessitated the rerouting of rail and truck ship- ments, down to the retail level, to keep the area supplied. Agency for Pioneer is Fuller & Smith & Ross, Fort Worth. Anyone for French? Seven Arts forms clubs To tie in with its 26-week En France series, now being shown in 65 markets, Seven Arts Associated is forming En France clubs. The clubs at family, neighborhood, community or university level will give viewers of the program a chance to try out their newly-acquired conversational French. In addition, the clubs also may rent the TV series for private showing and can purchase the En France album (series soundtrack) for home listening at group rates. An early 1964 promotion with Air France will give viewers and retailers handling En France merchandise a chance to win trips to France and fol- low the route shown in the TV series. 'Novak' and drop-outs A discussion of the serious problem of high school drop-outs, taped by E. Jack Neuman, executive producer of MGM-TV's high school series, Mr. Novak, is being distributed nationally CONTINENTAL'S 50 KW SOUND OF QUALITY PART 1: PERFORMANCE With a big, clean sound that is comparable to an FM broad- cast, Continental's 317B 50 kw AM transmitter is satisfying demands of progressive radio stations everywhere. Years- ahead features and quality construction provide un- matched performance. Write for details today. (IjcryyJLLyuej^JLcLL SLle-CJtrurvijULj*- PRODUCTS COMPANY BOX 5024 • DALLAS 22, TEXAS • TELEX CEPCO lUf'V Subsidiary of Ling-Temco-Vought, Inc. IT ISN'T SNOWING SNOW YOU KNOW KWEX-TV, Pioneer Flour join in Texas-sized promotion BROADCASTING, December 16, 1963 87 to call attention to the treatment of the problem on "The Exile," Jan. 14 seg- ment of the NBC-TV Tuesday night series. It's great— if you dig Beethoven There's nothing new about Beethoven, especially since it's his 193d birthday today (Dec. 16). And urging public support for celebration of the natal event has been commonplace since radio stations began following the lead of Charles Schulz, creator of the comic strip, "Peanuts." But the Mid-State FM Network in Michigan has gone all out for the day this year. The four-station network (wabx De- troit, wgmz Flint, wqdc Midland and wswm East Lansing) filled its 18-hour schedule Sunday (Dec. 15) with Bee- thoven, more Beethoven — and for good measure — additional Beethoven. The composer's nine symphonies, five piano concertos, opera and mass, plus quartets, overtures and trios were to be played. Promotion for B-Day included distri- bution of Beethoven sweatshirts, birth- day invitations, "I Dig Ludwig" buttons and posters, five Beethoven sketches and pictures in the network's program guides, and newspaper ads. Most radio stations won't play JFK song Though record companies last week saw a possible sales bonanza in their individual versions of a song composed for a special BBC tribute to the late President Kennedy that was rebroadcast by NBC-TV the Sunday after his assas- sination, a substantial number of radio stations appeared reluctant to add to its popularity. Five record companies with record- ings of the song said last week that as many as 90% of the stations across the country have decided not to air the song either the first time or to continue its play if they've aired it. But some companies report brisk sales in markets where the radio sta- tions have played the record. Public reaction in these markets, these com- panies said, was favorable and they hope other stations will change their policy and play the record. Among the versions now on the market are Kate Smith for RCA Victor; Millicent Martin, who sang the song originally on the television program, for ABC-Paramount; Mahalia Jackson for Columbia; Connie Francis for MGM and Toni Arden for Decca. Decca also has put out an album of the complete BBC show. RKO's rep arm passes wooden ratings buck If "passing the buck" is an adequate metaphor for ducking the responsibil- ity for ratings claims, then "passing the wooden buck" is an even better one. And this is precisely what RKO Gen- eral Broadcasting National Sales is doing. The RKO General representation arm is handing out wooden imitations of silver dollars with a disclaimer printed on them for circulation to advertising agencies. The company emphasized that the purpose of the wooden dollars is not to imply an inadequacy in ratings infor- mation but to attract attention to the limits of its accuracy. Printed on one side of the wooden coin: "In view of errors and deficiencies which may be involved in the sources, methods and procedures used to arrive at these esti- mates, neither RKO General nor any of its representatives vouch for the ac- curacy of the estimates." KLAC's campaign: $250,000 on everything Klac-am-fm Los Angeles has in- augurated a $250,000 multimedia audi- ence promotion campaign that will use newspaper space, billboards, bus cards and direct mail, in addition to radio and television, according to Alan Henry, vice president and general manager of these Metromedia stations. Basic theme of the campaign created in cooperation with Klein/Barzman, Los Angeles free lance advertising con- sultants, is the mythical Grumpy League Against Fun. opposed, of course, to everything broadcast by klac, which later in the campaign will strike back with a strong pitch for fun and joy. A novel feature of the klac promo- tion is a childish game for adults "Ad- land," created expressly for the cam- paign. Thousands of the games will be distributed to key civic leaders and advertising executives as holiday gifts. Drumbeats . . . Open line to St. Nick ■ Wlin(fm) Detroit is devoting two full hours each afternoon to tapes of phone calls from youngsters calling to talk to Santa Claus. The calls were invited by wlin with station personality Trader Bob Longwell filling in as Santa. Kidsville contest ■ Wtcn-tv Minnea- polis-St. Paul had more than 12,000 entries in the station's "Kidsville U.S.A." coloring contest, and over 1,000 prizes are being given out. Top winner gets a trip to Disneyland and others get ra- dios, movie tickets and other prizes. Foster stork ■ Needing homes for 36 children, the Children's Welfare Bureau asked kcor San Antonio, Tex. for help. The Spanish-language station ran an ap- peal in two newscasts, receiving a total of 60 calls, more than enough to satisfy the bureau. TV violence ■ The Television Informa- tion Office is distributing to sponsor sta- tions and 8,000 leaders in education, religion, welfare and allied fields, re- prints of an article entitled "Parents vs. Television," by psychologist Dr. Bruno Bettelheim. The article suggests that television serves as a scapegoat for many family problems with causes much older than the medium itself. DANIELS & ASSOCIATES 2930 EAST THIRD AVENUE DENVER 6, COLORADO TELEPHONE DUDLEY 8-5888 CATV's ONLY EXCLUSIVE BROKER - CONSULTANT - APPRAISER 88 (FANFARE) BROADCASTING, December 16, 1963 -FATES & FORTUNES Mr. Scholz BROADCAST ADVERTISING William F. Scholz, account executive at Ted Bates & Co., New York, elected VP. Robert L. Stone, VP-fountain sales for Dr. Pepper Co., Dal- las, appointed VP in charge of sales for company. Max Green, eastern area sales manager, assumes new title of sales manager-fountain. Bill Kenyon, western division sales manager, promoted to eastern area sales manager, succeeding Mr. Green. Ken- neth Tucker, zone manager in western division, promoted to western division sales manager, succeeding Mr. Kenyon. Bill Hughes named national accounts coordinator and field sales supervisor in fountain division. Jerry Corbin named assistant sales training manager. Charles A. Eaton Jr., VP -media di- rector and member of plans board at C. J. LaRoche & Co., New York, re- signs to join Warwick & Legler, that city, as VP and media manager. Daniel Bardi and Harvey Fielder elected VP's of Compton Adv., New York. Mr. Bardi is supervisor on Kelly- Springfield Tire account; Mr. Fielder is agency's personnel director. Walter Wilkins and Warren Jacob- son, account executives at Sudler & Hennessey Inc., New York, elected VP's. Stephen Weston, manager of program budgets and servicing for NBC, New York, appointed director of unit managers and telesales. Mr. Weston joined NBC in 1955. Frederick W. Blies- ener, for 25 years in sales promotion and advertising posi- tions with Sears, Roebuck & Co., joins Montgomery Ward & Co.. Chicago, as retail sales promotion and advertising manager, succeeding C. A. Peterson, who resigned. Mr. Bliesener will plan and coordinate sales promotion and ad- vertising for 520 Montgomery Ward retail stores throughout country. August A. Busch III, sales manager for regional brands at Anheuser-Busch Weston McHugh and Hoffman, Inc. Consultants for TV — Radio • Networks — Stations Advertisers — Agencies 470-2 N. Woodward — Birmingham, Mich. Area Code 313 • 644-9200 Inc., St. Louis, named to newly created position of VP in charge of marketing operations. He reports to William Bien, VP-marketing. Maury Frahm elected VP for account management and planning at Leon Shaffer Golnick Adv. Baltimore. John Babcock, former political edi- tor at klac Los Angeles, elected VP in charge of political accounts for Chief Samuelson & Associates, advertising agency, that city. Leonard M. Leonard, regional VP of Institute for Motivational Research, Croton-on-Hudson, N. Y., promoted to VP in charge of developing new services and activities. David E. Hender- son, senior account executive at Televi- sion Advertising Rep- resentatives (TvAR), New York, appointed assistant sales manag- er of wbz-tv Boston, succeeding Chet Za- neski, who has been Mr. Henderson transferred to TvAR's Chicago office. Both TvAR and wbz-tv are owned by Westinghouse Broadcasting Co. Mr. Henderson, former broadcast supervi- sor at Gray & Rogers. Philadelphia ad- vertising agency, joined TvAR in 1959. Edward Handman and Philip Sklar have established their own advertising agency, Handman and Sklar Inc.. with offices at 210 E. 50th Street, New York 22. Telephone: HA 1-3460. Edgar Robbins, formerly with Dallas office of The Boiling Co., joins Savalli/ Gates Inc., New York-based national radio-TV sales representatives, as di- rector of firm's Dallas office. Kenneth Schaefer, previously with Grant Webb & Co., appointed account executive in Savalli/Gates' Chicago office. Jerome W. Adler appointed director of Chicago regional office of SCI divi- sion of Communications Affiliates Inc., New York. He joined SCI in 1959. Al Sumbler, account executive at kliv San Jose, Calif., joins kgba Santa Clara, Calif., as general sales manager. John S. Lotz, formerly account exec- utive at wow-tv Omaha, appointed general sales manager of kwk St. Louis. Thomas R. Young, account executive with CBS Radio Spot Sales, New York, appointed sales manager of CBS-owned WEEI-AM-FM Boston. Richard C. Phalen Jr., formerly with Savalli/Gates, national radio-TV sales representatives, joins Midwest sales divi- sion of Mutual Broadcasting System, with headquarters in Chicago. Bill Ruff, newscaster-announcer at CONTINENTAL'S 50 KW SOUND OF QUALITY PART 2: DRIVER STAGE for Continental's 317B 50 kw transmitter is the 315B 5 kw transmitter which can be in- creased to 10 kw (316B) or 50 kw (317B) simply by add- ing the various power groups. Write for details today. PRODUCTS COMPANY BOX 5024 • DALLAS 22, TEXAS • TELEX CEPC0 n=Jv'^r Subsidiary of Ling-Temco-Vought, Inc. I ROW " WITHIN A STONE'S THROW P OF COMMUNICATIONS ROW! VOR TRAVELERS AND GOURMETS! A Bigger and Better HOTEL Madison Avenue at 52nd Street NEW YORK CITY Just steps from anywhere . . . now with 500 individually deco- rated rooms and suites — and completely air conditioned. Color brochure available. The magnificent new 17 E. 52 St. Your rendezvous for dining deliberately and well . . . open every day of the week for luncheon, cocktails, dinner, supper. PLAZA 3-5800 • TWX: 212-867-4936 BROADCASTING, December 16, 1963 89 kcrl(tv) Reno, Nev., joins Doyle- McKenna Adv., that city, as broadcast media director. Robert J. Clark, group product man- ager in household products division of Colgate-Palmolive Co., New York, pro- moted to newly created post of sales promotion and marketing coordination manager in that division. Mr. Clark has been with Colgate since 1946. Bob Rombeau, account executive at ktla(tv) Los Angeles, appointed sales development supervisor for ktla and Paramount Television Productions Inc. James J. Sirras, previously with Morgan Guaranty Trust Co. of New York, joins facts division of H-R Tele- vision, New York, as programer in electronic data processing section. Pieter de Kadt, of Ogilvy, Benson & Mather, joins Grey Adv., New York, as associate director of research. Robert Guy, formerly with Marsteller Inc., New York, joins Pittsburgh office of Fuller & Smith & Ross as copywriter. Bob DeBear, formerly of McManus, John & Adams, New York, joins copy staff of Kudner Agency, that city. Bill Brooke, formerly with McKen- zie, King & Lansdale, Los Angeles, joins copy staff of Hixson & Jorgensen, that city, succeeding Ole Georg, who re- Arizonians elect Lane Homer Lane, VP and general manager of kool- am-fm-tv Phoe- nix, elected pres- ident of Arizona Broadcasters As- sociation Dec. 6 at organization's meeting at Camel- Mr> Lane back Inn in Scottsdale. Other ABA officers elected for 1964: Ray Smucker, ktar-tv (Phoe- nix) Mesa, VP; and Willard Shoecraft, kiko (Globe) Miami, kato Safford, kino Winslow, sec- retary-treasurer. Directors are Herb Newcomb, kawt Douglas; Joe Crystall, kold Tucson; G. E. (Doc) Hamilton, kvoa-tv Tucson; C. Van Haaften, ktuc Tucson. signed to devote full time to his work with government-owned broadcasting system of Denmark. Hooper White, manager of commer- cial production in New York office of Leo Burnett Co., promoted to creative production manager of agency's com- mercial production section in Chicago, effective Jan. I. Frank T. Martello, NOW! SPECIAL COMMERCIAL ES FOR THE AD INDUSTRY AIRWAYS RENT-A-CAR 1964 CHEVROLET IMPALA Until now you practically had to be a big corporation to qualify for low commercial rent-a-car rates. But Airways has changed all that. You, as an individual, can enjoy the same fine services provided by the larg- est systems, yet at considerable savings. Choose from new Chevrolet Impalas and other fine cars. There are no hidden charges at Airways. Rates include gas, oil and insurance. No waiting in line at a rental counter. .. simply call Airways when you land and, by the time you pick up your luggage, the car is there. Take advantage of this special commercial rate — rent from Airways! /AIRWAYS For free directory and commercial rate card write • AIRWAYS RENT-A-CAR SYSTEM • 5410 W. Imperial Highway, Los Angeles 45, California • Offices in over 90 cities • A few select franchises- still available. THE NATION'S FOURTH LARGEST AND FASTEST GROWING RENT-A-CAR SYSTEM commercial producer, succeeds Mr. White in New York. Jackson Phelps named business manager of commer- cial production section in Chicago, while Russell B. Mayberry has been ap- pointed to Burnett's Hollywood office as associate manager of commercial production. Burnett also has elected Charles T. (Ted) Weeks as VP. He is manager of sales promotion section in marketing services division in Chicago. Stanley H. Taylor, formerly VP and partner in Los Angeles advertising agen- cy of Norman Rose & Associates, joins Los Angeles office of Klau-Van Pieter- som-Dunlap, Milwaukee, as television account supervisor. Donald J. Dickens, VP of Needham, Louis & Brorby, Chicago, named copy director. Four others in agency's Chi- cago creative department have been promoted to copy group supervisors: Marianne Chambers, J. Gerald Fortis, Theodore R. LeMaire and Richard G. Morgan. Robert L. Stein, assistant business manager at wcbs-tv New York, joins Prestige Representation Organization, that city, as account executive. Bette Kaufmann, former media broadcast buyer at N. W. Ayer & Son, joins media department of Wermen & Schorr, Philadelphia advertising agency. Donald E. McGuiness joins Geyer, Morey, Ballard as account executive at agency's Racine, Wis., offices. THE MEDIA Michael T. Joseph, program consultant for Transcontinent, Corinthian and Fetzer broadcasting com- panies and formerly VP in charge of radio for Capital Cities Broadcasting Corp., elected to newly ere- Mr" JosePh ated position of VP for NBC-owned radio stations, reporting to Raymond W. Welpott, executive VP in charge of NBC Owned Stations and Spot Sales Division. NBC radio stations are wnbc-am-fm New York; wrcv Phila- delphia; wrc-am-fm Washington; wjas- am-fm Pittsburgh; wmaq-am-fm Chi- cago; and knbr-am-fm San Francisco. John J. Heywood, vice president and treasurer of Crosley Broadcasting Corp., Cincinnati, and Arthur E. Rasmussen, vice president for finance of Avco Corp., New York, Crosley's parent company, elected to Mr. Heywood board of directors of Crosley Broad- 90 (FATES & FORTUNES) BROADCASTING, December 16, 1963 casting. Mr. Heywood, former director of business affairs for NBC-TV, joined Crosley Broadcasting in April 1961 in his present capacity. Robert McKune, general manager of ksal Salina, Kan., appointed general manager of wmay Springfield, 111. Both stations are owned by Stuart Broadcast- ing Co. Mr. McKune is succeeded at ksal by Richard Wagner, formerly pub- licity and promotion director of Ice Capades Inc. Andrew F. Hofmann, previously sales manager of wwva Wheeling, W. Va., appointed general manager of wpit- am-fm Pittsburgh. Dan loset, manag- ing director of wpit, retires Jan. 1. but will continue to serve Rust Craft Broad- casting Co.. licensee of station, in ad- visory capacity. Mr. Hofmann's duties will include supervision of wsol Tam- pa, Fla., and wwol-am-fm Buffalo, N. Y., also Rust Craft stations. Edward Carroll, formerly with Ted Bates & Co., New York, in TV com- mercial film production, named general manager of kcto(tv) Denver. Mr. Car- roll's associations include former Du- Mont-owned stations, ABC Radio pro- duction and his own commercial TV production firm in New York. Wade S. Patterson, general sales manager of ksoo-tv Sioux Falls. S. D., assumes added duties as sta- tion manager. Mr. Patterson joined ksoo- tv in May 1960. Pre- viously, he was ac- count executive at kstp-tv St. Paul-Minneapolis. Minn. tive secretary and legal counsel for Ne- braska Broadcasters Association. Burt Sherwood, formerly with wptr Albany. N. Y., joins wtsa Brattleboro, Vt., as VP and general manager. PROGRAMING Lou Israel, southern sales manager for past two years at MGM-TV, with headquarters in New York, promoted to newly created post of administrative assistant in New York to Richard A. Harper, director of feature films and Mr, Patterson Charles Thone, member of law firm of Davis, Thone, Bailey & Polsky, 525 Stuart Bldg., Lincoln, appointed execu- Dudley to NAB board Richard D. Dudley, president and general man- ager of WSAU Wausau. Wis., elected to Nation- al Association of Broadcasters" ra- dio board of di- rectors from Dis- trict 9 (Wisconsin and Illinois). Mr. Dudley won over Edward D. Allen Jr.. wdor Sturgeon Bay, Wis., in special election to fill un- expired term of late George T. Frechette, wfhr Wisconsin Rap- ids. Mr. Dudley will serve until 1965 NAB convention. Mr. Dudley CONTINENTAL'S 50 KW SOUND OF QUALITY Mr. Israel Mr. Thomson syndicated sales. Jim Thomson, pre- viously with Screen Gems for five years, joins MGM-TV as southern sales man- ager, with headquarters at Charlotte. N. C. Mr. Israel has been with MGM- TV since 1956, was previously with National Telefilm Associates. Charles R. Fagan, previously with CBS Films, joins Sandy Howard Pro- ductions, New York, as VP in charge of sales. Company currently is filming Mack and Myer for Hire TV series for release by Trans-Lux. Adrian Samish, commercial producer for Jerry Lewis Show and previously director of TV programing for MGM in Hollywood, named director of cur- rent programs for ABC-TV's Western division. Mr. Samish will direct activi- ties of supervisors on all ABC-TV West Coast-originated programs, reporting to Ben Brady. ABC-TV VP in charge of programing for Western division. Eugene G. Smith, formerly with Protes- tant Radio and TV Center in Atlanta, named director of pro- graming for TRAV, the television, radio HL^jB^ and audio-visuals arm of Presbyterian Church in the United States, with offices in that city. His re- sponsibilities include radio program pro- duction, workshop organization and planning, special services, assisting in TV production, and station relations. Mr. Smith joined Protestant Radio and TV Center in 1959. Thomas H. Tanguay, formerly unit manager for TV division of USIA. joins Logos" Ltd.. Washington TV production organization, as production supervisor. King Harrison, of ABC-TV, appointed technical director of Logos. Temple PART 3: AMPLIFIER for Continental's 317B 50 kw transmitter is a high efficiency linear stage using the "Weldon Grounded Grid- " circuit which provides high overall effi- ciency, extreme stability and the absence of critical neutral- izing and tuning adjustments. Write for details today. •Pat. No. 2.836.665 CL 20,150 92 21,370 98 Emmet 3 770 84 4 ""il 0 Qfi Favette 7.930 93 8.360 98 Flovd gl030 93 6,210 96 Franklin 41540 95 4,670 97 Fremont 31050 95 3 070 96 Greene 4,280 95 4 390 98 Grundy 4,270 95 4.390 98 Guthrie 4,080 93 4 270 97 Hamilton 6.000 94 6,180 97 Hancock 4,090 93 4,250 97 Hardin 7.210 94 7,520 98 Harrison 5.020 93 5 110 95 Henry 4,830 88 5 970 9fi Howard 3,190 86 ^ Ci40 Qfi Humboldt 3,660 92 3,960 99 Ida 3.100 94 VlfiO Qfi Iowa 4.790 92 4 QQO Qfi Jackson 5.860 92 fi 1 40 Qfi Jasper 10.930 95 11 190 97 J. J. , ± U\J & 1 Jefferson 4.450 91 4 730 97 Johnson 14,510 91 1 ^ 440 Q7 Jones 5,660 94 ^ ftOO Q7 Keokuk 4 290 89 4 ^fiO Q^ Kossuth 6 690 94 fi Q1 0 Q7 U ,i7 1U 17 1 Lee 12,700 94 12 870 95 Linn 44,090 96 44 ^80 Q7 Louisa 2,940 92 3,100 97 Lucas 3,040 87 V^IO Q'n Lyon 3.800 91 4 000 Q*^ Madison 3.710 95 ^ R1 0 Q8 Mahaska 6.850 91 7.190 96 Marion 7,140 93 7 460 97 Marshall 11,770 96 11.880 97 Mills 3.280 94 3,360 96 Mitchell 3 910 93 41050 97 Monona 3,880 92 4.030 96 Monroe 2,850 92 2.900 93 Montgomery 4,450 93 4.670 97 Muscatine 10,540 95 10,550 95 TV Radio County Homes % Homes % Obrien 5.480 95 5,660 98 Osceola 2,740 91 2,970 99 Page 5,940 91 6,290 97 Palo Alto 3,530 86 4lo70 99 Plymouth 6.510 94 61630 96 Pocahontas 3,770 92 3 1990 97 Polk 84,650 95 85,160 96 Pottawattamie 25,140 95 25,270 95 Poweshiek 5,410 93 5.620 97 Ringgold 2,320 93 2,450 98 Sac 4,860 92 5,110 96 Scott 35,690 95 35,720 96 Shelby 4,240 94 4,430 99 Sioux 6,590 88 7 380 98 Story 13,860 94 14,360 97 Tama 61470 97 Taylor 2,870 87 3.230 98 Union 3.930 91 4.230 98 Van Buren 2.760 89 2.920 94 Wapello 13,730 94 13,430 92 Warren 6,340 95 6.460 96 Washington 5,350 89 5,590 93 Wayne 2,890 88 3T90 97 Webster 14,370 94 14,980 98 Winnebago 3,730 93 3 840 96 Winneshiek 5,400 90 5,860 98 Woodbury 32,040 95 31,370 93 Worth 2,880 93 3,010 97 Wright 5,740 94 c 0*7/1 nc 0,0 IV yo State total 802,800 94 826.620 96 KANSAS Allen 5,040 87 5,420 93 Anderson 2,660 89 2.780 93 Atchison 6,020 94 5.890 92 Barber 2.450 88 2,660 95 Barton 10,080 95 10.040 95 Bourbon 4,940 90 5,150 94 Brown 4,230 90 41520 96 Butler 11.200 93 1L420 95 Chase 1.120 86 1.240 96 Chautauqua 1,890 90 1,940 93 Cherokee 6,870 93 6.610 89 Cheyenne 1,240 89 1 370 98 Clark 1,110 92 L170 98 Clav 3,030 82 3,600 97 Cloud 3,900 83 4.540 97 Coffey 2,380 82 2,800 97 Comanche 820 82 980 98 Cowley 11,340 91 11.610 94 Crawford 11,860 93 1L780 92 Decatur 1.780 89 1 970 98 Dickinson 6,760 89 71450 98 Doniphan 2.800 90 2I930 94 Douglas 12.020 90 121900 96 Edwards 1.640 91 1,750 97 Elk 1.420 84 1,580 93 Ellis 5,680 93 6lo30 99 Ellsworth 2,170 87 21340 94 Finney 4,500 92 4 780 98 Ford 6,110 93 61410 97 Franklin 6,160 91 6I28O 92 Geary 7.510 92 7,610 93 Gove 1.070 82 1.290 99 Graham 1,450 91 1.560 98 Grant 1,260 90 1 280 91 Gray 1.180 91 1190 91 Greeley 530 88 590 98 Greenwood 3.150 87 3,390 94 Hamilton 820 82 910 91 Harper 3.080 91 3,220 95 Harvey 7,540 90 7 1930 94 Haskell 820 91 830 92 Hodgeman 770 86 890 98 Jackson 3.020 89 3,210 95 Jefferson 3.150 90 3,360 96 Jewell 1,870 78 21370 99 Johnson 46,450 97 46.510 97 Kearny 820 92 890 99 Kingman 3 100 94 3.080 93 Kiowa 1,230 82 1,410 94 Labette 7,940 90 7.970 91 Lane 810 90 870 97 Leavenworth 11,870 94 11.870 94 Lincoln 1.570 82 1,870 98 Linn 2.590 89 2 710 94 Logan 1.070 83 1,250 96 Lyon 7.280 86 8.130 96 McPherson 6.520 86 7.200 95 Marion 4.160 87 4.530 94 Marshall 4.530 86 5I08O 96 Meade 1.650 97 1.640 97 Miami 5,770 95 5.770 95 Mitchell 2.360 84 2.700 97 Montgomery 13,850 90 14,460 94 Morris 2.070 86 2.300 96 Morton 940 86 1 010 92 Nemaha 3.540 91 3,630 93 Neosho 5.720 91 5,910 94 Ness 1.600 89 1.710 95 Norton 2.380 88 2 590 96 Osage 3,870 90 41040 94 Osborne 1,970 82 2*310 96 Ottawa 1,970 82 Pawnee 2,730 91 2.840 95 Phillips 2,510 81 2,980 96 Pottawatomie 3,280 89 3,510 95 Pratt 3,780 92 3,800 93 96 (SPECIAL REPORT) BROADCASTING, December 16, 1963 County Rawlins Reno Republic Rice Riley Rooks Rush Russell Saline Scott Sedgwick Seward Shawnee Sheridan Sherman Smith Stafford Stanton Stevens Sumner Thomas Trego Wabaunsee Wallace Washington Wichita Wilson Woodson Wyandotte State total TV Homes % 1.400 87 18,400 94 2,840 86 4,110 93 9,570 89 2,720 91 1,730 91 3,310 89 16,350 93 1,520 90 101,570 95 4,780 90 43,840 94 1,050 87 1,970 90 2.370 88 2,270 91 490 81 1,030 80 7,810 92 1,910 83 1,360 85 1,870 85 590 84 2.930 84 660 83 4,000 85 1,480 82 55.780 94 640.080 92 KENTUCKY Adair Allen Anderson Ballard Barren Bath Bell Boone Bourbon Bovd Boyle Bracken Breathitt Breckmridg Bullitt Butler Caldwell Calloway Campbell Carlisle Carroll Carter Casey Christian Clark Clay Clinton Crittenden Cumberland Daviess Edmonson Elliott Estill Fayette Fleming Floyd Franklin Fulton Gallatin Garrard Grant Graves Grayson Green Greenup Hancock Hardin Harlan Harrison Hart Henderson Henry Hickman Hopkins Jackson Jefferson Jessamine Johnson Kenton Knott Knox Larue Laurel Lawrence Lee Leslie Letcher Lewis Lincoln Livingston Logan Lyon McCracken McCreary Mclean Madison Magoffin Marion 2.560 66 2.950 82 2,390 88 2.410 89 7,080 84 1.760 70 6.260 78 6,440 95 4,610 85 14,470 94 4,980 83 1.940 88 1,510 49 3,440 82 4,160 90 1,970 79 3,180 76 5,750 86 25.490 95 1,730 91 2,070 86 4.230 81 2,380 66 13,310 87 5.430 82 2,660 60 1.550 71 2.070 80 1.360 68 19.170 90 1,490 71 1.270 85 1,940 57 36.240 89 2.440 79 7,190 81 8.050 88 2,680 84 1,050 87 2,260 78 2,480 86 8,590 89 3.270 76 2.600 77 7,350 90 1.280 80 13.370 91 8.710 78 3,710 86 3,330 83 9.240 88 2.880 85 1,650 87 10,270 83 1,230 49 178.880 94 2.870 76 3,830 80 35,900 95 2.110 59 4,040 70 2.550 85 4.520 71 2.520 84 880 52 910 46 4.590 70 2,660 76 3.220 73 1.860 85 5.210 85 1.190 79 17.350 91 1,600 64 2,370 85 7.240 76 1,640 68 3,600 88 Radio Homes % 1,540 96 18,290 94 3,210 97 4,120 94 10,350 96 2,810 94 1.810 96 3,550 96 16,670 95 1.670 98 101.420 95 4.950 93 44.270 95 1,200 100 2,160 98 2,620 97 2.410 96 590 98 1,240 95 8.080 95 2.230 97 1,550 97 2,160 98 680 97 3,300 94 790 98 4,510 96 1,730 96 54,490 92 660,910 95 3.550 91 3,340 93 2,570 95 2.340 87 7.730 92 2.310 92 7.090 89 6,490 95 5.040 93 14,236 92 5,600 93 2,020 92 2,890 93 3,570 85 4,130 90 2,170 87 3,680 88 6,340 95 25,500 96 1,600 84 2,060 86 4,570 88 3,340 93 14.110 92 6.220 94 3,980 91 2,060 94 2.240 86 1,840 92 19,600 92 1,900 90 1.230 82 3.120 92 38.670 95 2,820 91 7.910 89 8,560 94 2.880 90 1,080 90 2.750 95 2.670 92 8,770 90 3,940 92 3.130 92 7,410 90 1,340 84 13,700 93 10.180 91 4.120 96 3,740 94 9.400 90 3.220 95 1,740 92 11.220 91 2,330 93 178.400 94 3.550 93 4.370 91 35.610 95 3.090 86 5,390 93 2,730 91 5,860 92 2.560 85 1.560 92 1.810 90 5.870 89 3.200 92 4.140 94 1,890 86 5,440 89 1.300 87 17,270 90 2.190 88 2.490 89 8.990 95 2.160 90 3,760 92 County Marshall Martin Mason Meade Menifee Mercer Metcalfe Monroe Montgomery Morgan Muhlenberg Nelson Nicholas Ohio Oldham I Owen ; Owsley 1 Pendleton Perry Pike Powell Pulaski Robertson Rockcastle Rowan Russell Scott Shelby- Simpson Spencer Taylor Todd Trigg Trimble Union Warren Washington Wayne Webster Whitley Wolfe Woodford State total \ LOUISIANA TV Homes % 4,960 90 1,560 71 4,770 85 5,180 92 760 69 3,770 82 1,800 78 2,670 84 2.830 71 1,900 70 6,580 85 4,750 88 1,550 77 4,070 81 2,820 91 1,940 81 490 41 2,760 92 4,820 67 12.020 80 910 53 6,480 68 680 86 1,780 57 2,540 77 2.080 72 3,750 83 4.910 89 3,000 86 1,420 89 3,740 78 2,710 85 2,110 84 1.230 88 3,530 84 11.690 86 2,420 86 1,900 53 3,500 78 5,070 77 870 58 2,820 83 36.560 85 Radio Homes % 5,040 92 1,710 78 5,230 93 5,270 94 970 88 4,430 96 2,090 91 2,900 91 3,830 96 2,340 87 6,830 89 5,040 93 1.860 93 4,270 85 2.870 93 2,110 88 1,010 84 2,780 93 6,600 92 13,110 87 1,500 88 9,170 97 730 91 2,830 91 3,160 96 2,720 94 4,280 95 5,050 92 3,380 97 1,420 89 4,620 96 2,810 88 2,150 86 1,300 93 3,590 85 12,550 92 2,600 93 3,370 94 3,900 87 6,100 92 1,280 85 3,230 95 795,700 92 Jefferson Davis 7,220 85 Lafayette Lafourche La Salle Lincoln Livingston Madison Morehouse Natchitoches 22.670 90 14,030 91 3,100 80 6,560 89 6,320 82 3.090 72 7.640 84 6.590 72 Orleans 178.800 91 Ouachita 28,730 91 Plaquemines 5,630 89 Pointe Coupee 4,420 79 Rapides Red River Richland Sabine St. Bernard St. Charles St. Helena St. James St. John the Bapt. 3.980 85 St. Landrv 16.380 80 St. Martin 6.270 86 St. Mary 12,400 89 St. Tammany 10.230 89 Tangipahoa Tensas Terrebonne Union Vermilion Vernon Washington 28.650 90 1.930 74 4.800 81 3.440 69 9,070 97 5,320 90 1,570 71 3.650 85 14,000 84 2.000 69 14.680 90 4.120 86 10.090 89 4.120 76 10.770 83 7,650 90 22.880 91 13.490 87 3,390 87 6.670 90 6.870 89 3,760 87 8,120 89 8.110 89 177.030 90 28.790 91 5,520 88 4.860 87 28,470 90 2,260 87 5,130 87 4,500 90 8.800 94 5,520 94 1.850 84 3,780 88 4,180 89 17,750 87 6,200 85 12,110 87 10.1 ?0 88 14.660 88 2,350 81 14,370 88 4,280 89 10.130 89 4.780 89 11,890 92 Acadia 11.880 86 12,750 92 Allen 4,450 81 4,960 90 Ascension 6.210 81 6,790 88 Assumption 3.550 79 3,680 82 Avoyelles 8.670 83 9,390 89 Beauregard 4,240 77 4,840 88 Bienville 3,560 79 4,050 90 Bossier 15,150 91 15,460 93 Caddo 63.750 91 65.260 93 Calcasieu 40,080 92 40,070 92 Caldwell 1,800 78 1,850 81 Cameron 1.610 85 1,720 90 Catahoula 2.140 69 2.580 83 Claiborne 4,040 78 4,640 89 Concordia 4,360 73 5.160 86 De Soto 5,240 78 6,050 90 East Baton Rouge 61,840 92 63,500 95 East Carroll 2,470 70 2,860 82 East Feliciana 2.600 72 2.960 82 Evangeline 6.740 77 8,050 92 Franklin 5.280 82 5,610 88 Grant 3,080 79 3,500 90 Iberia 12,930 89 12,920 89 Iberville 6.600 83 6.960 87 Jackson 3,890 83 4,260 91 Jefferson 61,350 94 60,350 93 County TV Radio Homes % Homes % Webster 10.430 86 10,840 90 West Baton Rouge 3,340 84 3,650 91 West Carroll 2,900 81 3,030 84 West Feliciana 1.640 75 1,980 90 Winn 3.610 77 4,200 89 State total 831,700 88 854,190 90 MAINE Androscoggin 25,430 95 25,460 95 Aroostock 23.920 90 25,180 95 Cumberland 53,380 95 52,980 94 Franklin 4,970 87 5,100 90 Hancock 9,560 94 8,910 87 Kennebec 24,080 93 23,930 92 Knox 8,120 89 8,470 93 Lincoln 5,340 92 5,380 93 Oxford 12,040 94 11,700 91 Penobscot 34,180 94 33,230 91 Piscataquis 4.630 93 4,430 89 Sagadahoc 6,410 92 6,450 92 Somerset 10,660 92 10,720 92 Waldo 6.070 91 5,960 89 Washington 8.890 90 8,740 88 York 29,020 95 28,610 94 State total 266,700 93 265,250 93 MARYLAND Allegany 23,070 91 Anne Arundel 5,730 95 Baltimore 419.140 97 Calvert 3,660 87 Caroline 5,260 86 Carroll 14.150 95 Cecil 12.580 95 Charles 7.550 89 Dorchester 7,920 86 Frederick 19.780 93 Garrett 4,440 81 Harford 21.310 94 Howard 10,030 95 Kent 4,250 90 Montgomery 104,300 96 Prince Georges 107,040 96 Queen Annes 4,500 88 St. Marys 8,870 91 Somerset 4,550 80 Talbot 6,450 91 Washington 26,110 92 Wicomico 14,100 90 Worcester 5,850 80 State total 890,640 95 MASSACHUSETTS Barnstable Berkshire Bristol Dukes Essex Franklin Hampden Hampshire Middlesex Nantucket Norfolk Plymouth Suffolk Worcester State total 1 22.900 94 41.740 94 122,150 96 1,700 85 173,480 96 15,410 90 128.560 95 26,720 92 353.690 96 1,060 89 150,330 97 75.740 96 221.360 92 168.610 95 .503.450 95 1 23,830 94 56,260 96 418,580 97 3,750 89 5,490 90 14,330 96 12.000 90 7,490 88 8,770 95 19,670 93 4,940 90 21,040 93 10,090 95 4,330 92 105,560 97 105.890 95 4,620 91 8.900 92 5,270 92 6,650 94 27.090 95 14.770 95 6.660 91 895,980 96 23,280 95 43.020 97 121,290 96 1,910 96 173.640 96 16,510 96 129.900 96 27.920 97 358.920 97 1.180 99 152,140 98 76,090 96 230.540 96 171.510 97 .527,850 97 MICHIGAN Alcona Alger Allegan Alpena Antrim Arenac Baraga Barry Bay Benzie Berrien Branch Calhoun Cass Charlevoix Cheboygan Chippewa Clare Clinton Crawford Delta Dickinson Eaton Emmet Genesee Gladwin Gogebic Grand Trav Gratiot Hillsdale Houghton 1,620 85 2,230 89 16,380 95 6,950 83 2,820 91 2.640 91 1.890 90 8.760 94 30.150 95 2,130 89 44,290 93 9,680 94 41.230 95 10.660 94 3,730 91 3,570 85 8.800 89 3,420 90 10.620 96 1.310 87 9.200 90 7,130 94 14.290 95 4,200 87 108.070 96 2.990 91 6.940 89 erse 8.710 91 9.960 93 9,600 91 9,020 86 1,720 90 2,340 94 16.660 96 8.190 98 2.740 88 2,600 90 2,020 96 8,830 95 30.300 96 2,180 91 44,980 95 9.750 95 41.210 95 10.690 94 3.870 94 4.030 96 9 450 96 3.630 95 10.760 97 1.370 92 10.000 98 7.380 97 14.310 95 4,640 97 107.500 95 3,130 95 7,630 98 9,050 94 10,130 95 10.040 96 10.300 98 County TV Homes Huron 8,780 91 Ingham 60,200 94 Ionia 11,760 96 Iosco 5,930 94 Iron 4,940 91 Isabella 8,490 91 Jackson 37,270 95 Kalamazoo 48,690 95 Kalkaska 1,150 88 Kent 106,880 94 Keweenaw 720 90 Lake 1,550 86 Lapeer 10,670 95 Leelanau 2,610 90 Lenawee 21,320 94 Livingston 10,990 96 Luce 1,450 85 Mackinas 2,740 89 Macomb 119.280 97 Manistee 5,500 92 Marquette 15,570 94 Mason 5,920 86 Mecosta 5,290 91 Menominee 6,710 93 Midland 14,410 96 Missaukee 1,630 86 Monroe 28,490 96 Montcalm 10,790 94 Montmorency 1,140 81 41.980 95 6,760 91 207.710 97 Muskegon Newaygo Oakland Oceana Ogemaw Ontonagon Osceola Oscoda Otsego Ottawa Presque Isle Roscommon Saginaw St. Clair St. Joseph Sanilac Schoolcraft Shiawassee Tuscola Van Buren Washtenaw Wayne Wexford 4,190 87 2,640 91 2,610 82 3,740 91 960 80 2,100 92 27.490 94 2.880 80 2,470 95 53.350 95 30.780 95 12.970 95 8.830 92 2,190 84 15,520 95 11.550 94 14.870 95 46.240 91 761.450 95 5,120 93 State total 2.232.260 95 2 MINNESOTA Radio Homes % 9,340 97 61,120 96 11,780 96 5,990 95 5,310 98 9,010 97 37,420 96 49,490 96 1,170 90 110,120 97 740 93 1,610 89 10,560 94 2,650 91 21,720 96 11,170 97 1,510 89 2,970 96 118,120 97 5,770 96 16.070 97 6.580 95 5.420 93 6,850 95 14,520 97 1,740 92 28.480 96 10,780 94 1.330 95 42,620 96 6.920 94 206.320 97 4,420 92 2,640 91 3,010 94 3,800 93 1,070 90 2,270 99 28,530 98 3,520 98 2,440 94 52.710 94 31.200 96 12.950 95 9,260 97 2,450 94 15,400 94 11,730 95 14,710 94 48,370 95 762,250 95 5.260 96 ,254.620 96 BROADCASTING, December 16, 1963 Aitkin 3.430 90 3,660 96 Anoka 24,750 98 24.410 97 Becker 5,880 87 6,510 96 Beltrami 4.470 71 5,960 95 Benton 4.220 92 4,480 97 Big Stone 2.360 91 2,520 97 Blue Earth 12.060 92 12,770 98 Brown 7.200 89 7.950 98 Carlton 7.440 94 7,590 96 Carver 5.920 96 5,910 95 Cass 3.600 72 4,610 92 Chippewa 4.220 86 4,860 99 Chisago 3.770 92 3,990 97 Clay- 10,830 96 11.040 98 Clearwater 1.840 74 2,330 93 Cook 850 85 900 90 Cottonwood 3.750 78 4.700 98 Crow Wing 8.640 87 9.350 94 Dakota 22.960 96 23.040 97 Dodge 3.500 90 3.690 95 Douglas 5.630 88 6.270 98 Faribault 6.520 92 6.880 97 Fillmore 6.350 92 6.660 97 Freeborn 10.980 94 11.210 96 Goodhue 9.450 94 9.660 96 Grant 2.330 93 2.480 99 Hennepin 257.330 95 262.660 97 Houston 4,320 92 4.560 97 Hubbard 2.060 71 2.790 96 Isanti 3.270 91 3.470 96 Itasca 9.960 90 10.210 92 Jackson 4,000 89 4.420 98 Kanabec 2.310 89 2.520 97 Kandiyohi 7,440 88 8,350 98 Kittson 1.880 78 2.350 98 Koochiching 3,960 78 4,910 96 Lac Qui Parle 3.550 89 3.940 99 Lake 4.210 94 4,270 95 Lake of the Wood 690 53 1.280 98 Le Sueur 5.620 92 5.920 97 Lincoln 2.500 89 2.720 97 Lyon 5.590 86 6.450 99 McLeod 6.920 94 7.250 98 Mahnoman 1.380 86 1.520 95 Marshall 3.350 86 3.830 98 Martin 7.580 91 8.220 99 Meeker 5.060 90 5.490 98 Mille Lacs 3.850 89 4.140 96 Morrison 6.040 85 6.860 97 Mower 13.500 95 13.580 96 Murray 3.600 92 3.810 98 Nicollet 5.250 92 5.560 98 Nobles 6,210 94 6.490 98 97 NIELSEN RADIO-TV HOMES continued (Minnesota) TV County Homes % Norman 2,930 86 Olmsted 18,650 95 Otter Tail 12,400 87 Pennington 3,070 83 Pine 4,290 87 Pipestone 3.680 92 Polk 9,590 90 Pope 2,830 83 Ramsey 123,820 95 Red Lake 1.330 88 Redwood 5.280 84 Renville 5,920 87 Rice 9,310 93 Rock 3,050 95 Roseau 2,130 63 St. Louis 68.930 94 Scott 5.970 96 Sherburne 3.150 93 Sibley 4.150 92 Stearns 18.330 92 Steele 7,040 94 Stevens 2.890 90 Swift 3.800 88 Todd 5.520 82 Traverse 2.090 91 Wabasha 4.620 92 Wadena 2.760 77 Waseca 4,730 93 Washington 14.700 96 Watonwan 3 800 88 Wilkin 2,810 94 Winona 10,820 90 Wright 7.990 92 Yellow Medicine 3 530 78 State total 950.290 92 MISSISSIPPI Adams 8.160 77 Alcorn 5,680 79 Amite 2.380 68 Attala 3.700 70 Benton 1,350 75 Bolivar 7.910 62 Calhoun 3 110 76 Carroll 1.280 56 Chickasaw 3.220 75 Choctaw 1.400 66 Claiborne 1.650 63 Clarke 3.230 77 Clay 3.Q20 77 Coahoma 8 020 68 Copiah 5 230 78 Covington 2 480 75 De Soto 4 130 74 Forrest 13,470 87 Franklin 1.600 67 George 2.440 87 Greene 1 .360 68 Grenada 3 5'n 70 Hancock 3 380 83 Harrison 31 920 90 Hinds 49 8«0 90 Holmes 4.230 68 Humphreys 2.770 68 Issaquena 470 59 Itawamba 3.100 80 Jackson 15.430 8Q Jasoer 3,220 78 Jefferson 1,320 55 Jefferson Davis 2.140 67 14,140 87 1.740 67 3,850 77 2.980 81 17.340 88 1.770 71 3 510 78 9.980 83 8 3d0 71 5.600 77 10.850 85 5 570 74 4.500 73 3.760 72 7.420 82 2.300 66 4 180 79 3.890 79 2.350 62 4 400 71 5.520 80 5.090 82 1.770 77 7.490 76 3 710 79 3.960 81 3 090 69 6.530 82 4.330 79 1.580 66 4,100 80 2 620 75 1,530 81 6.090 63 3.320 64 3.290 76 Jones Kemper Lafayette Lamar Lauderdale Lawrence Leake Lee Leflore Lincoln Lowndes Madison Marion Marshall Monroe Montgomery Neshoba Newton Noxubee Oktibbeha Panola Pearl River Perry Pike' Pontotoc Prentiss Quitman Rankin Scott Sharkey Simoson Smith Stone Sunflower Tallahatchie Tate Radio Homes % 3,290 97 19,050 97 13,860 98 3,670 99 4,650 95 3,920 98 10,450 99 3,320 98 124,990 96 1,460 97 6,210 99 6.720 99 9,770 98 3,160 99 3.350 99 70,290 96 5,830 94 3,260 96 4,380 97 19,580 98 7,250 97 3,140 98 4.220 98 6,480 97 2,260 98 4,760 95 3,450 96 4,990 98 14.670 96 4.270 99 2,940 98 11.630 97 8,430 97 4.190 P3 994,890 97 9,040 85 6.760 94 3 060 87 4.600 87 1.640 91 11.260 89 3.890 95 2.020 88 3,970 92 1 930 92 2.230 86 3.530 84 4 580 90 10.470 89 5.740 86 2.870 87 4,810 86 13 920 90 1.940 81 2.320 83 1.720 86 4.420 88 3.740 91 31,020 89 51,210 92 5.360 87 3.310 81 650 81 3.620 91 15.730 90 3.620 88 2,070 86 2.740 86 14,890 92 2,130 82 4.480 90 3 200 86 18.050 92 2 150 86 3 860 86 11.130 92 10 6Qn qi 6.580 90 11.690 91 6.630 88 5,590 90 4.510 87 8.010 88 3.190 91 4,750 90 4.340 89 3.310 87 5.570 90 6,130 89 5,560 90 1.990 86 8.930 91 4,110 88 4.490 92 3.830 85 7.000 88 4,820 88 2,070 86 4.530 89 2,950 84 1,630 86 8.500 88 4.540 87 3,940 92 TV Radio County Homes % Homes % Tippah 3,220 82 3 340 on Tishomingo 2,880 74 3 440 OO Tunica 2,410 67 q don Union 4,560 88 4 790 w aiinaii 2,240 70 2 740 86 Warren 10,150 80 11190 go Washington 15,790 74 18!850 89 Wayne 2,880 72 3,520 88 Webster 2,010 72 2,580 !I2 Wilkinson 1,920 60 2,760 86 Winston 3,380 73 4,290 93 Yalobusha 2,150 67 2,840 89 88 Yazoo 5,870 75 6,870 State total 448.440 78 509,860 89 MISSOURI Adair Andrew Atchison Audrain Barry Barton Bates Benton Bollinger Boone Buchanan Butler Caldwell Callaway Camden 6,070 91 3,320 92 2,560 91 7,950 92 5,110 87 3,270 88 4,760 87 2,540 82 2,170 84 15,080 91 27,040 93 9,060 84 2,870 92 5,920 91 2,730 85 Cape Girardeau 12,320 92 Carroll Carter Cass Cedar Chariton Christian Clark Clay Clinton Cole Cooper Crawford Dade Dallas Daviess De Kalb Dent Douglas Dunklin Franklin Gasconade Gentry Greene Grundy Harrison Henry Hickory Holt Howard Howell Iron Jackson Jasper Jefferson Johnson Knox Laclede Lafayette Lawrence Lewis Lincoln Linn Livingston McDonald Macon Madison Maries Marion Mercer Miller Mississippi Moniteau Monroe Montgomery Morgan New Madrid Newton Nodaway Oregon ' Osage Ozark Pemiscot Perry Pettis Phelps Pike Platte Polk Pulaski Putnam Ralls Randolph Ray Reynolds 4,010 89 820 63 9,340 93 2,620 84 3,340 83 3,590 90 2,500 89 29,140 96 3,620 91 11,400 95 4,330 90 3,270 78 2,140 89 2,660 89 2,890 90 2,200 88 2,630 75 2,110 84 9,890 88 13,530 94 3,410 85 2,530 87 40,810 94 3,740 87 3.380 89 5.760 89 1,370 85 2,190 84 3,050 90 5,060 72 1,780 81 203,450 93 25,450 92 20,210 95 8,420 92 2,000 91 5,340 88 7,550 92 6,670 87 3,120 89 4,500 90 5,030 87 4,740 88 3,390 89 5.140 90 2,480 85 1,880 86 9,260 93 1,520 85 3.930 89 4.860 88 3,150 90 3.310 92 3,390 89 2,840 89 6.560 86 9,050 92 6,010 90 1,900 63 2.580 83 1,510 79 8.350 86 3.650 87 11,100 90 6.610 84 4.950 88 7,270 94 3.880 86 7,980 88 2.150 93 2,420 93 7,060 91 4,990 92 1,020 73 6,360 95 3,430 95 2,680 96 8,140 95 5,480 93 3,430 93 5,240 95 2,920 94 2,480 95 15,840 96 26,920 92 9,640 89 2.960 96 6,100 94 2,990 94 12,580 94 4,330 96 1,190 92 9,590 96 2,950 95 3,740 93 3,720 93 2,630 94 29,550 97 3,810 95 11,470 96 4,570 95 3,860 92 2,210 92 2,790 93 3,040 95 2,370 95 3,250 93 2,330 93 10,140 90 13,690 95 3,700 93 2.690 93 40,760 94 4,180 97 3,690 97 6.190 95 1.490 93 2,440 94 3,220 95 6.620 95 1,980 90 204,390 94 25.280 92 19,910 94 8,860 96 2,030 92 5,720 94 7,840 96 7,210 94 3,310 95 4.620 92 5.580 96 5.110 95 3,360 89 5.360 94 2,640 91 2,070 94 9,510 95 1,680 93 4,180 95 4,540 83 3,210 92 3,450 96 3,630 96 2,980 93 6,400 84 9,100 93 6,520 97 2,860 95 2,980 96 1,770 93 8,440 87 3,940 94 11.480 93 7,360 93 5.050 90 7,410 96 4,240 94 8,230 90 2,220 97 2,510 97 7,570 97 5.070 94 1.250 89 TV County Homes % Ripley 1.850 66 St. Charles 15,900 95 St. Clair 2,410 83 St. Francois 10,200 92 St. Louis 449,370 96 Ste. Genevieve 3,010 91 Saline 7,090 90 Schuyler 1,410 83 Scotland 2,010 91 Scott 8,840 92 Shannon 1,240 62 Shelby 2,770 89 Stoddard 7.590 90 Stone 1,950 81 Sullivan 2,480 88 Taney 3,040 89 Texas 4,140 77 Vernon 5,550 87 Warren 2,460 88 Washington 3,440 86 Wayne 2,120 82 Webster 3,610 86 Worth 1,120 94 Wright 3,490 79 State total 1,289.640 92 Radio Homes % 2,510 90 15,810 95 2,700 93 10,580 95 443,730 95 3,160 96 7,640 97 1,610 95 2,100 95 8,640 90 1,840 92 2,980 96 7,560 90 2,300 96 2,730 97 3,220 95 4,930 91 6,120 96 2,700 97 3,560 89 2,370 91 3,760 90 1,170 97 4,100 93 1,314.070 94 MONTANA Beaverhead 1,700 74 Big Horn 1,920 77 Blaine 1,610 70 Broadwater 630 79 Carbon 2,140 86 Carter 560 70 Cascade 22,660 93 Chouteau 1,950 89 Custer 3,190 76 Daniels 910 82 Dawson 3,210 84 Deer Lodge 4.660 91 Fallon 960 80 Fergus 3,430 78 Flathead 8,950 88 Gallatin 6.820 84 Garfield 300 50 Glacier 2.570 80 Golden Valley 300 76 Granite 880 88 Hill 4,970 87 Jefferson 910 82 Judith Basin 710 79 Lake 3,410 87 Lewis and Clark 7,970 85 610 87 3,280 84 720 80 1,450 90 590 74 880 88 12,570 87 1,190 79 3.730 85 220 73 1.250 69 1,960 89 430 62 Liberty Lincoln McCone Madison Meagher Mineral Missoula Musselshell Park Petroleum Phillips Pondera Powder River Powell Prairie Ravalli Richland Roosevelt Rosebud Sanders Sheridan Silver Bow Stillwater Sweat Grass Teton Toole Treasure Valley Wheatland Wibaux Yellowstone State total 1,650 83 480 69 3,410 85 2,610 87 2,820 88 1,240 73 1,660 72 1.700 90 13.890 92 1,580 93 790 72 1.880 90 2,030 88 310 78 4.500 78 640 79 430 86 24,460 94 182.280 86 2,090 91 2,350 94 2,170 94 760 95 2,470 99 750 94 23.470 96 2,170 99 4.090 97 1,050 95 3,720 98 4.860 95 1,110 92 4,310 98 9,990 98 7,980 99 590 98 2,950 92 380 96 940 94 5,490 96 1,050 95 860 96 3,750 96 9,060 96 690 98 3,560 91 870 97 1,530 96 770 96 890 89 13,770 96 1,400 93 4.290 98 300100 1.740 97 2,040 93 620 89 1,750 87 660 94 3,540 89 2,920 97 2,910 91 1,480 87 1,920 83 1,820 96 14,270 95 1,660 98 1,090 99 2,030 97 2,250 98 370 92 5,500 95 800100 500 100 25,380 98 201,730 96 NEBRASKA Adams 8.510 93 8.680 95 Antelope 2,520 84 2.910 91 Arthur 180 88 200 (in Banner 380 94 390 97 Blaine 210 68 290 95 Boone 2,250 90 2.370 95 Box Butte 3,250 90 3.570 99 Boyd 1.180 84 1.400100 Brown 1.190 79 1.410 94 Buffalo 7,640 93 7,810 95 Burt 2.930 95 2 980 96 Butler 2.750 89 3.010 97 Cass 5.280 94 5.310 95 Cedar 3.350 93 3.550 99 Chase 1,290 92 1.380 98 Cherry 2,200 88 2.330 93 Cheyenne 4,090 89 4,430 96 Clay 2.820 97 2.830 98 Colfax 2.830 88 3,130 98 Cuming 3,360 91 3.600 97 Custer 4,170 85 4.790 98 Dakota 3.460 96 3.380 94 County Dawes Dawson Deuel Dixon Dodge Douglas Dundy Fillmore Franklin Frontier Furnas Gage Garden Garfield Gosper Grant Greeley Hall Hamilton Harlan Hayes Hitchcock Holt Hooker Howard Jefferson Johnson Kearney Keith Keya Paha Kimball Knox Lancaster Lincoln Logan Loup McPherson Madison Merrick Morrill Nance Nemaha Nuckolls Otoe Pawnee Perkins Phelps Pierce Platte Polk Red willow Richardson Rock Saline Sarpy Saunders Scotts Bluff Seward Sheridan Sherman Sioux Stanton Thayer Thomas Thurston Valley Washington Wayne Webster Wheeler York State total TV Homes % 2,470 82 5,540 92 910 91 2,170 94 10,770 95 107,220 95 880 88 2.870 93 1,560 92 1,290 92 2,090 87 7,540 92 870 79 680 85 750 94 220 75 990 82 11,030 94 2,530 94 1,380 92 540 90 1.390 93 2,960 76 400 100 1,880 89 3,260 91 1,810 91 2,030 97 2,350 94 450 89 2,500 96 3,080 81 48.670 95 8,290 92 240 79 270 89 150 76 7,060 88 2,420 90 1,620 85 1.490 87 2.430 90 2,210 88 4,850 93 1,360 85 1,260 97 3,060 96 2,360 91 6,820 93 2,210 96 3.970 92 3.990 91 680 85 3,780 92 8,770 97 5,060 94 9,190 90 3,630 88 2,400 89 1.400 88 690 87 1,490 88 2,550 91 210 71 1,620 90 1,650 83 3,470 96 2,780 96 1,770 93 330 82 4,000 89 412.450 92 NEVADA Churchill Clark Douglas Elko Esmeralda Eureka Humboldt Lander Lincoln Lyon Mineral Nye Ormsby Pershing Storey Washoe White Pine State total 2,480 92 48.370 93 1.080 83 2,650 68 90 47 170 55 1.680 84 330 66 540 78 1.860 81 1.620 85 1,000 63 2,420 90 920 84 160 78 29,920 91 2,610 84 97.900 90 NEW HAMPSHIRE Radio Homes % 2,850 95 5,650 94 980 98 2,230 97 10,870 96 106,090 94 950 95 2,960 96 1,610 95 1,380 98 2,360 99 7,960 97 1,070 98 780 97 790 98 260 87 1,130 95 11,150 95 2,630 98 1,490 99 580 97 1,470 98 3,740 96 360 91 1,990 95 3,370 94 1.970 98 2,050 98 2,440 98 500100 2,530 97 3,670 97 49,240 96 8,640 96 290 97 290 100 300 100 7,790 97 2,570 95 1,830 96 1,620 96 2,580 96 2,470 99 4.980 96 1,590 99 1,280 99 3.080 96 2,550 98 6,770 93 2,280 99 4,090 95 4,320 98 790 99 3,990 97 8.600 96 5.220 97 9.950 98 3,940 96 2.600 96 1,530 95 790 98 1.660 98 2,710 97 290 96 1.690 94 1.890 94 3,410 95 2.860 99 1,830 96 390 97 4,420 98 426.640 96 Belknap Carroll Cheshire Coos Grafton 8,350 95 4,740 93 12,390 90 10.390 94 12,590 89 2,490 92 47,660 92 1.300100 3,550 91 190 93 300100 1,850 93 450 89 690 98 2.160 94 1,700 89 1,350 84 2,530 94 1,040 94 200100 31.060 94 2.850 92 101,370 93 8,370 95 4,770 94 12,860 94 10,010 91 12,870 91 54,130 96 19,150 95 29,700 96 17,080 97 8,260 95 177.200 95 98 (SPECIAL REPORT) Hillsborough 53.820 95 Merrimack 18,770 93 Rockingham 29,600 95 Strafford 16,630 94 Sullivan 7,680 88 State total 174,960 94 NEW JERSEY Atlantic 51,510 94 Bergen 250,050 98 BROADCASTING, December 16, 1963 51,720 94 249,720 98 County TV Homes Radio Homes % County TV Radio Homes % Homes % Burlington Camden Cape May Cumberland Essex Gloucester Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Salem Somerset Sussex Union Warren State total 1 60,950 97 119,070 97 16,170 95 32,090 96 278,300 95 41,500 97 186,040 96 16,570 95 76,680 95 132,240 97 102,200 97 79,220 98 37,070 97 128,260 96 17.350 95 42,910 97 15,070 95 157,350 97 19,170 95 859.770 96 NEW MEXICO Bernalillo Catron Chaves Colfax Curry De Baca Dona Ana Eddy Grant Guadalupe Harding Hidalgo Lea Lincoln Los Alamos Luna McKinley Mora Otero Quay Rio Arriba Roosevelt Sandoval San Juan San Miguel Santa Fe Sierra Socorro Taos Torrance Union Valencia State total NEW YORK Albany Allegany Bronx Broome Cattaraugus Cayuga Chautauqua Chemung Chenango Clinton Columbia Cortland Delaware Dutchess Erie Essex Franklin Fulton Genesee Greene Hamilton Herkimer Jefferson Kings Lewis Livingston Madison Monroe 84.000 95 11,430 91 437.290 95 63.220 96 22.460 94 20,220 93 44,470 95 28,270 93 11.960 93 18.620 96 13,960 94 11,700 94 11.460 90 47,190 94 322,410 96 9,510 94 11,700 92 15,890 95 15,750 96 9.610 94 1,270 91 19,560 95 25,110 95 789,850 94 5,860 93 11,680 94 15.300 95 178,460 96 Montgomery 17.040 94 Nassau 399.930 98 New York County 552.3i0 84 Niagara Oneida Onondaga Ontario Orange Orleans Oswego Otsego Putnam Queens Rensselaer Richmond Rockland 72.510 96 76.570 95 126.530 96 19.300 96 54,170 94 9.850 94 23,990 96 14,290 92 9,860 95 591,390 97 41.760 94 62,710 97 37.620 95 60 118 16 31 279 40 186 16 76 130 101 79 35. 128 16 42 15 156 19 1.853 .290 96 .310 97 .130 94 ,020 93 .550 96 .650 95 ,430 96 .760 96 ,390 95 740 96 ,670 96 ,170 98 870 94 ,140 96 ,940 93 ,930 97 ,180 96 ,780 97 530 97 920 96 78,560 93 440 55 17,370 92 2.680 74 8,940 89 770 86 14.630 87 13.640 90 3,720 76 930 72 240 61 1,020 73 15,600 90 1.840 80 3.680 92 2.390 83 5,390 66 580 45 8,010 89 2,790 80 3,870 69 4.060 86 2.410 73 11.130 73 3,520 66 10,770 87 1.730 72 2.350 87 2.330 61 1,190 79 1,090 68 9,040 85 236.710 86 St. Lawrence 28.440 94 Saratoga 26.500 96 Schenectady 47.900 96 Schoharie 6,060 92 Schuyler 4,090 91 BROADCASTING, December 16, 1963 Seneca Steuben Suffolk Sullivan Tioga Tompkins Ulster Warren Washington Wayne Westchester Wyoming Yates State total 5 8,490 27,100 199,160 13,200 10,780 16,720 35,360 13,120 13,140 19,690 251.380 9,470 5.240 103,880 8,410 96 27,970 96 198,400 97 13,750 94 10,970 96 18,820 96 37,000 96 13,300 94 13,070 94 19,800 95 254,670 98 9,560 98 5,500 97 94 5.241,380 97 NORTH CAROLINA 80,180 95 780 97 17,610 93 3,340 93 9.490 94 790 88 15.580 92 14,270 95 4,620 94 1.110 85 380 95 1,280 92 15,730 91 2,050 89 3,920 98 2,640 91 6.900 84 1,080 83 8,360 93 3,280 94 4,710 84 1 4.440 94 I 2,720 83 13.680 89 4.750 90 11,300 91 I 2,180 91 2.460 91 3.000 79 1,340 89 1,530 95 9.470 89 254.970 92 85,760 97 12,040 96 446.590 97 64.150 97 23,160 97 20,830 96 45.360 97 29,390 97 12,330 96 18,510 95 14,270 96 12,070 97 12,290 96 48,690 97 325,090 97 9,490 94 11,930 94 16.110 96 15,830 97 9,870 97 1,240 88 20.100 97 25,400 96 808,960 97 6,090 97 12.080 97 15,500 96 181,180 97 17,840 98 399.970 98 622.470 94 72.290 96 77.650 97 128.240 97 19,670 97 55.200 96 9.990 95 24,020 96 14.850 95 9,920 95 596,410 98 42,620 96 62,470 97 38.180 97 28,720 95 26.410 96 48.250 97 6.400 97 4.280 95 Alamance Alexander Alleghany Anson Ashe Avery Beaufort Bertie Bladen Brunswick Buncombe Burke Cabarrus Caldwell Camden Carteret Caswell Catawba Chatham Cherokee Chowan Clay Cleveland Columbus Craven Cumberland Currituck Dare Davidson Davie Duplin Durham Edgecombe Forsyth Franklin Gaston Gates Graham Granville Greene Guilford Halifax Harnett Haywood Henderson Hertford Hoke Hyde Iredell Jackson Johnston Jones Lee Lenoir Lincoln McDowell Macon Madison Martin Mecklenburg 77.210 Mitchell 2,810 Montgomery 4.380 Moore 8.510 Nash 12,990 New Hanover 19.410 Northampton 4.660 Onslow 16.930 Orange 9.770 Pamlico 2.170 Pasquotank 5.820 Pender Perquimans Person Pitt Polk Randolph Richmond Robeson 23.100 3,760 1,740 4,810 3,850 2,240 8.300 4.360 4,870 4,060 34,480 12,830 18,560 12,170 1.330 7,070 3.780 20,270 6,070 3.190 2,510 1,080 15.770 9.500 14,430 33,680 1.480 1.400 21.400 3.880 8.280 28,390 11,610 53,640 5,400 33,430 1.770 1.210 6,290 3.130 68,210 10.950 10.720 9.690 9.590 4,560 2.690 1.000 16.380 3.480 13.870 2.110 6.440 13,050 6,630 6.360 2.750 2.910 5.580 3.420 2.070 5,780 15.710 2.740 16.900 9.080 16,310 Rockingham 17.970 Rowan Rutherford Sampson Scotland Stanly Stokes Surry Swain Transvlvania Tyrrell Union Vance 22.520 11.350 9,800 4,900 10.890 5.170 12.120 1,240 3.630 900 10.530 7.310 22.830 91 3,690 86 2,040 93 5,290 88 4,660 93 2,490 86 7.690 81 4,500 79 5.580 83 4,020 80 35,950 92 12,810 90 17,880 89 11,840 88 1,260 84 7,020 85 4,060 90 20,320 93 6,600 93 3,700 88 2,560 85 1,400 93 15,170 87 10,050 85 13,710 86 34,160 89 1,560 82 1,680 88 21,120 89 4,230 90 8.380 83 29,920 93 11,050 83 54,670 93 6,080 88 32,120 88 1,910 83 1,280 80 6,790 89 3.070 83 67,910 92 11,830 85 10,730 86 10.300 90 10,020 90 4.440 82 2,970 85 1,240 83 16,310 90 3.960 92 14.380 88 1.910 76 6.620 89 12,940 87 6,920 89 6,560 89 3,680 92 3,740 91 5,270 81 76.940 92 3,160 90 4,260 85 9.160 89 12,940 85 18,810 87 5.040 84 17.390 87 10.720 92 1.910 77 6.060 89 3.740 81 2.060 86 5.910 88 15,000 84 2,910 86 17.280 92 8.870 85 17,390 86 17,520 89 22.450 91 10.880 87 10.170 86 5.290 88 10.840 90 5.250 89 12.520 91 1.740 87 3 970 90 950 79 10.700 89 7,470 89 County Wake Warren Washington Watauga Wayne Wilkes Wilson Yadkin Yancey TV Homes 43,540 90 3,050 74 2,720 82 3,660 81 18,970 87 9.870 84 13,140 86 5,410 86 2.420 69 State total 1.093.870 1.140 4.530 1.950 370 2,750 1,050 1.420 9.860 19,190 1,860 2.070 1,200 1.390 1.290 1.820 1,370 NORTH DAKOTA Adams Barnes Benson Billings Bottineau Bowman Burke Burleigh Cass Cavalier Dickey Divide Dunn Eddy Emmons Foster Golden Valley 820 Grand Forks 13.230 1.400 1,300 1.440 1,230 2.080 1.130 2.630 1,550 1.820 3.210 1.450 5,230 2.500 1.890 540 2,640 1.570 3,300 2.130 1.230 4.690 1.780 1.760 970 600 460 4.440 1,220 6.180 1.390 2,760 4,200 13.370 2.250 6.570 160.220 Grant Griggs Hettinger Kidder La Moure Logan McHenry Mcintosh McKenzie McLean Mercer Morton Mountrail Nelson Oliver Pembina Pierce Ramsey Ransom Renville Richland Rolette Sargent Sheridan Sioux Slope Stark Steele Stutsman Towner Traill Walsh Ward Wells Williams State total 94 85 92 Mil 87 89 93 95 74 86 85 87 92 91 91 92 95 88 93 90 95 90 87 94 82 91 92 85 92 89 94 91 80 87 89 93 95 92 74 93 Radio Homes % 44,680 93 3.580 87 2,680 81 4,230 94 19,160 88 10,280 88 13,270 87 5,690 90 3,190 91 1,112,930 89 980 76 4.700 98 2,150 93 340 84 2,980 96 1,200100 1.580 99 10.240 97 19,410 96 2,480 99 2.330 97 1,360 97 1.550 97 1,340 96 1.920 96 1,450 97 850 95 13,440 96 1,510 94 1.320 95 1,590 99 1,230 95 2,250 98 1,250 96 2.690 96 1,830 97 1.900 95 3.350 96 1,620 95 5,390 95 2,700 97 1.950 98 580 96 3,260 99 1,760 98 3.620 98 2,260 98 1,250 96 5,020 99 2.120 89 1.770 93 1.060 97 620 78 490 97 4.790 98 1.290 99 6.370 98 1,560 98 2,850 98 4,560 99 13.670 96 2.440 98 6.880 96 169,100 96 OHIO Adams 4.970 81 5.580 91 Allen 29.500 93 30,400 96 Ashland 11.910 95 11,950 96 Ashtabula 27,010 94 27.530 96 Athens 11.160 89 11.690 93 Auglaize 10.250 93 10.540 96 Belmont 23.770 94 23.830 94 Brown 6.790 88 7.150 93 Butler 57.330 95 57.530 95 Carroll 5.540 94 5.540 94 Champaign 8.640 94 8.640 94 Clark 38.430 95 38.410 95 Clermont 23.470 95 23,470 95 Clinton 8.810 94 8.700 93 Columbiana 31.180 94 31.580 95 Coshocton 9.120 89 9,630 94 Crawford 14.350 94 14.440 94 Cuyahoga 496.620 95 501,160 96 Darke 13.400 94 13,560 95 Defiance 8.780 93 9.090 97 Delaware 10,250 96 9.940 93 Erie 20.450 95 20.750 97 Fairfield 19.330 96 19.230 95 Fayette 7.280 92 7.410 94 Franklin 209.040 95 209.650 96 Fulton 8.150 92 8,660 97 Gallia 6.150 88 6.270 90 Geauga 13.420 94 13.460 94 Greene 27.150 95 27.560 97 Guernsey 10.400 90 10.800 94 Hamilton 262.600 94 268.130 96 Hancock 16.980 95 17,470 98 Hardin 8.210 91 8.410 93 Harrison 4.860 92 4.990 94 Henry 7.450 96 7.560 97 Highland 8.580 89 9.070 95 Hocking 5.560 91 5.510 90 Holmes 4.200 76 4.440 81 Huron 13.620 94 13.780 9S Jackson 7.840 90 8.180 94 Jefferson 27.950 95 28.170 96 County Knox Lake Lawrence Licking Logan Lorain Lucas Madison Mahoning Marion Medina Meigs Mercer Miami Monroe Montgomery TV Homes 11,480 94 45.610 97 15,350 92 27,980 95 10,580 94 63,940 96 137,710 96 6,910 91 86,220 96 17,880 95 19,530 95 5,780 39 8,570 93 22,590 95 4,040 88 Morgan Morrow Muskingum Noble Ottawa Paulding Perry Pickaway Pike Portage Preble Putnam Richland Ross Sandusky Scioto Seneca Shelby Stark Summit Trumbull Tuscarawas Union Van Wert Vinton Warren Washington Wayne Williams Wood Wyandot 160,690 96 3.280 36 5.450 94 22.880 93 2.730 33 10,570 95 4,630 93 7.480 92 9,360 95 4.910 33 25.850 96 9.440 95 7.270 92 34.740 94 15.970 92 16.770 96 23,570 92 16.520 94 9.460 95 99.390 95 156.560 96 61,150 96 22,230 92 6.600 93 8.580 94 2.580 39 19.400 95 14.370 39 20.120 90 8.820 92 20.650 95 5.960 92 State total 2,862.650 95 OKLAHOMA Adair Alfalfa Atoka Beaver Beckham Blaine Bryan Caddo Canadian Carter Cherokee Choctaw Cimarron Cleveland Coal Comanche Cotton Craig Creek Custer Delaware Dewey Ellis Garfield Garvin Gradv Grant Greer Harmon Harper Haskell Hughes Jackson Jefferson Johnston Kay Kingfisher Kiowa Latimer Le Flore Lincoln Logan Love McClain McCurtain Mcintosh Major Marshall Mayes Murray Muskogee Noble Nowata Okfuskee Oklahoma Okmulgee Osage Ottawa Pawnee Payne Pittsburg 2.620 73 2.300 35 2.280 85 1.900 36 4.600 81 3.190 89 5.980 81 7.510 39 6,940 93 11,460 33 4,110 34 3.080 67 1.060 76 12.130 91 1.380 86 23,570 92 2,170 90 3.850 37 11.370 39 5.800 37 3.050 73 1.390 81 1.210 71 15.940 92 8.010 91 8.150 90 2,240 90 1.980 79 1.420 34 1.660 87 1.980 83 3.680 92 8.730 90 2.210 38 2.060 82 15.700 91 2.950 92 4.070 88 1.540 70 7.070 82 5.310 92 4.940 83 1.440 85 3.530 93 5.530 73 2.680 34 1.830 76 1.990 83 5.500 87 3.090 86 17,310 89 3.030 92 2.990 90 2.510 81 142.320 93 9,960 91 9.560 93 8.150 92 2.950 90 11.970 89 8,720 86 Radio Homes % 11,760 96 45.400 97 14.370 90 28.430 97 10,760 95 63.500 95 138,240 96 7,050 93 86,500 96 17.800 95 19,780 97 5,840 90 8,990 98 22.700 96 4,170 91 160,700 96 3,470 91 5,520 95 23.220 94 3,100 94 10.680 96 4.730 95 7.530 93 9,100 93 5,020 90 25,650 95 9.320 94 7,660 97 34.940 95 16,230 93 17.050 97 24.080 94 16,840 96 9,530 95 100.520 96 157.420 96 61.220 96 22.770 94 6.660 94 8.750 96 2,620 90 19.200 94 15.020 93 20.940 94 9.220 96 21.110 97 6.360 98 2.891.830 96 3.050 85 2.550 95 2.180 81 2,150 98 5,310 93 3.170 88 6.880 93 7.300 87 6,850 91 11.600 89 4.520 92 4,340 94 1.370 98 12.260 92 1,270 79 23.460 92 2,100 88 4.120 94 11.440 89 6,160 92 3.290 84 1.600 94 1.650 97 16.280 94 7.820 89 8.250 91 2.370 95 2,360 94 1.470 87 1.870 99 1.920 80 3.780 84 8,750 90 2.280 91 2.250 90 16.240 94 2.980 93 4.110 89 1.840 84 7.760 90 5.170 89 5.100 91 1.470 87 3.490 92 6.260 88 2.680 84 2.120 89 2.170 90 5.700 90 3.210 89 17.370 89 2.950 89 2.940 89 2.750 89 141.590 93 9.800 89 9.190 89 7.900 89 2.860 87 12.440 93 9.350 93 99 NIELSEN RADIO-TV HOMES continued (Oklahoma) TV County Homes % Pontotoc 8,230 89 Pottawatomie 12,120 90 Pushmataha Roger Mills Rogers Seminole Sequoyah Stephens Texas Tillman Tulsa Wagoner Washington Washita Woods Woodward State total 1,750 67 1,080 77 5,920 88 7,000 88 3,950 79 11,490 92 3,760 85 3,910 89 114,490 93 4,160 89 13,600 94 4,810 91 3,310 85 3,460 79 670,690 90 OREGON Baker Benton Clackamas Clatsop Columbia Coos Crook Curry Deschutes Douglas Gilliam Grant Harney Hood River Jackson Jefferson Josephine Klamath Lake Lane Lincoln Linn Malheur Marion Morrow Multnomah Polk Sherman Tillamook Umatilla Union Wallowa Wasco Washington Wheeler Yamhill State total 4,890 86 10,620 85 35,290 93 7,750 87 6,410 90 15,100 83 2,500 86 3,520 82 6,770 86 19,310 89 840 84 1,580 66 1,580 79 3,510 84 24,130 93 1,840 88 8,730 86 14,020 92 1,930 84 50,860 92 6,820 80 16,630 91 5,900 89 35,580 92 1.220 81 169.760 92 8,010 91 740 92 4,820 82 11,650 86 4.790 83 1.790 82 5,810 85 33.730 96 680 86 8,950 89 538,060 91 PENNSYLVANIA Adams Allegheny Armstrong Beaver Bedford Berks Blair Bradford Bucks Butler Cambria Cameron Carbon Centre Chester Clarion Clearfield Clinton Columbia Crawford 14 472 22 59 11 84 39 15 94 32, 54 2 1 4 19 58 in 22 10. 15. 21 Cumberland 37 Dauphin Delaware Elk Erie Fayette Forest Franklin Fulton Greene Huntingdon Indiana Jefferson Juniata Lackawanna 65 Lancaster Lawrence Lebanon Lehigh Luzerne Lycoming McKean Mercer Mifflin Monroe Montgomery Montour 76 31 25 69 96 31 15 35 12 12 158 3 ,390 93 ,950 95 .240 94 ,830 96 300 91 850 95 110 95 090 93 ,870 97 ,460 96 ,210 96 .200 96 .820 94 ,650 91 .180 96 ,030 93 350 94 ,540 94 .390 94 ,050 92 .590 94 .820 94 .650 97 ,260 94 ,920 96 .230 93 .340 96 .750 90 ,530 84 250 92 310 91 .860 93 .120 94 ,940 86 .140 96 390 90 940 94 .610 93 ,610 95 ,920 96 .200 90 430 92 920 94 ,020 90 ,270 94 440 97 870 90 Radio Homes % 8,020 87 11,790 88 2,290 88 1,310 94 5,980 89 6,840 86 4,370 87 11,290 90 4,180 95 3,950 90 113,680 93 4,330 92 13,380 93 4,920 93 3,740 96 4,110 93 681,640 91 5,490 96 12,100 97 36,360 96 8,470 95 6,780 96 17,490 96 2,710 93 4.050 94 7.580 96 20,740 96 960 96 2,280 95 1,910 95 4,010 96 24,680 95 1,980 94 9,790 97 14.680 97 2,190 95 53,460 97 8,130 96 17,400 96 6.410 97 36,590 94 1,400 94 175,430 96 8,410 96 710 89 5,530 94 13,040 96 5,500 95 2,120 97 6,510 96 34,420 98 700 88 9.630 9fi 569,640 96 15,020 97 480,240 97 22,660 98 59,930 96 11,720 95 85.740 96 39,440 96 15,330 95 94,470 97 32,850 97 54,260 96 2,160 94 14,680 94 20,490 95 58,100 95 10,230 95 21,900 92 10,740 96 15,580 95 21,820 95 38.290 96 68.950 96 164.900 97 10.530 97 73.020 96 44,500 93 1.310 93 26,180 95 2,750 92 10-500 95 10,510 93 20.210 95 13.340 95 4.360 95 65.430 97 79.580 93 32.450 96 26.570 97 70,930 97 96,240 95 33,260 96 15.850 95 36,610 96 12.760 95 12,360 95 159,740 97 4,040 94 TV County Homes % Northampton 59,490 95 Northumberland 28,460 91 Perry 7,160 92 Philadelphia 577,040 94 Pike Potter Schuylkill Snyder Somerset Sullivan 2,760 89 4,500 90 47,700 93 6,260 86 20,350 93 1,500 91 Susquehanna 8,910 94 Tioga 9,550 90 Union 5,730 85 Venango 17,100 90 Warren 12,080 90 Washington 61,960 95 Wayne 7,130 88 Westmoreland 102,230 96 Wyoming 4,520 92 York 73,290 94 State total 3,252,610 95 RHODE ISLAND Bristol Kent Newport Providence Washington State total 11,280 97 34,550 97 21,410 96 170.810 96 16.150 94 254.200 96 SOUTH CAROLINA Abbeville Aiken Allendale Anderson Bamberg Barnwell Beaufort Berkeley Calhoun Charleston Cherokee Chester Chesterfield Clarendon Colleton Darlington Dillon Dorchester Edgefield Fairfield Florence Georgetown Greenville Greenwood Hampton Horry Jasper Kershaw Lancaster Laurens Lee Lexington McCormick Marion Marlboro Newberry Oconee Orangeburg Pickens Richland Saluda Spartanburg Sumter Union Williamsbur York State total 4,650 82 22,210 91 1.980 68 25,620 90 2,910 75 3,510 78 8,690 84 7,590 82 1,910 71 53,560 89 8,380 89 6,880 87 6,520 81 3.980 66 5.230 74 10,960 84 5.610 82 5.170 85 3,070 81 3,710 76 18,860 88 6.230 80 56,460 91 11.590 89 3.190 74 14,330 82 2,280 73 7,020 84 9,170 90 10.770 87 3,440 73 15,310 86 1,570 78 5.890 77 5,260 80 6.690 85 9.350 89 12,390 76 11,490 86 43.770 88 2,820 81 39,700 90 16.200 83 6.860 88 g 6.250 74 18.180 88 537.210 86 SOUTH DAKOTA Aurora Beadle Bennett Bon Homme Brookings Brown Brule Buffalo Butte Campbell Charles Mix Clark Clay Codington Corson Custer Davison Day Deuel Dewey Co. Douglas Edmunds Fall River 1.160 83 5.860 89 630 79 2,410 86 5,390 91 9,490 95 1.700 90 270 68 2,280 88 790 79 2,290 82 1,840 92 2,780 93 5,660 94 970 70 1.260 84 4.310 86 2,670 92 1,800 90 990 71 1,240 83 1,270 84 2,690 87 Radio Homes % 60,820 97 29,140 93 7,270 93 583,470 95 2,980 96 4,740 95 47,370 93 6,770 93 20,850 95 1,570 92 9,030 95 10,000 94 6,430 96 17,820 94 12,930 97 62,490 96 7,780 96 102,530 96 4,750 97 74,830 96 3,296,100 96 11,280 97 34,500 97 21,620 97 172,060 97 16,350 96 255,810 97 4,980 87 22,330 92 2,510 87 25,280 89 3,360 86 3,870 86 8.730 85 7,420 82 2,390 89 53,190 89 8,130 87 7,020 89 6,860 85 5,000 83 5,690 80 11,260 87 5,810 86 5,090 83 3,150 83 4.160 85 19.260 90 6,890 88 55,870 90 11,610 89 3,420 80 15,450 88 2,390 77 7,360 88 9,010 88 10,650 86 4,030 86 16.020 91 1,690 85 6,540 86 5,640 86 7,270 92 9,450 90 14,250 87 12,010 90 46.510 93 2,960 85 40.040 91 17.250 88 7.100 91 7.200 86 18,270 89 554,370 89 100 (SPECIAL REPORT) 1,390 99 6,300 95 720 90 2.710 97 5,790 98 9.670 97 1.800 95 380 96 2.540 98 1.000 100 2.640 94 1.960 98 2.930 98 5,720 95 1.180 84 1,450 97 4,840 97 2,750 95 1.960 98 1.340 96 1.460 97 1 440 96 2.890 93 County Faulk Grant Gregory Haakon Hamlin Hand Hanson Harding Hughes Hutchinson Hyde Jackson Jerauld Jones Kingsbury Lake Lawrence Lincoln Lyman McCook McPherson Marshall Meade Mellette Miner Minnehaha Moody Pennington Perkins Potter Roberts Sanborn Shannon Spink Stanley Sully Todd Tripp Turner Union Walworth Washabaugh Yankton Ziebach State total TV Homes % 1,130 87 2,500 89 1,760 88 780 87 1,730 91 1,730 91 1,160 89 570 82 3,790 92 2,870 87 750 93 470 79 1,060 88 520 87 2,480 92 3,190 94 4,380 88 3,550 93 1,120 93 2,270 95 1,240 83 1,520 84 2,870 87 550 78 1,360 90 25,530 96 2.220 92 17.500 93 1,250 78 1.230 88 3,050 87 1.190 85 730 61 2,980 93 1.030 85 640 91 770 70 2,250 90 3,140 92 2,990 97 1,930 81 230 76 4,280 91 370 61 178,410 90 TENNESSEE Anderson Bedford Benton Bledsoe Blount Bradley Campbell Cannon Carroll Carter Cheatham Chester Claiborne Clay Cocke Coffee Crockett Cumberland Davidson Decatur De Kalb Dickson Dyer Fayette Fentress Franklin Gibson Giles Grainger Greene Grundy Hamblen Hamilton Hancock Hardeman Hardin Hawkins Haywood Henderson Henry Hickman Houston Humphrey's Jackson Jefferson Johnson Knox Lake Lauderdale Lawrence Lewis Lincoln Loudon McMinn McNairy Macon Madison Marion Marshall Maury Meigs Monroe Montgomery 13 Moore 14 6 2 1 14 in 5, 2. 5 9 2 2 3 1 4 7 3 3 115 1 2 4 7 3 2 5 11 4 2 10 2 8 67 1 3 3 6 4 3 5. 2, 1. 3 1 5 2 70 1 4 6 1 5 ,870 91 ,100 87 .670 81 ,450 76 560 90 ,300 90 ,200 78 .090 84 ,430 79 ,890 88 ,380 88 ,050 82 ,130 71 .330 74 ,810 78 ,780 89 440 84 ,670 75 ,150 93 ,820 76 ,610 82 ,910 89 .420 86 .710 71 .210 71 .840 85 .420 85 ,820 78 ,430 74 ,180 86 .100 75 ,820 84 ,010 92 ,390 73 ,760 77 ,550 73 650 81 ,140 77 ,570 79 ,550 79 .720 85 .100 79 .010 89 .660 75 .120 85 .180 81 .940 91 ,960 79 ,690 84 ,380 83 ,470 82 .460 80 ,030 90 ,250 86 ,800 78 .870 84 .540 85 .880 89 .300 88 ,810 89 030 86 .750 82 ,800 91 790 79 Radio Homes % 1,230 95 2,740 98 1,950 98 860 95 1,810 95 1,850 97 1,230 94 680 97 3,830 93 3,210 97 770 97 570 96 1,160 97 600100 2,590 96 3,320 98 4,860 97 3,740 98 1,130 94 2,320 97 1,490 99 1,710 95 3,230 98 630 90 1,470 98 25.710 97 2,270 95 18,120 96 1,570 98 1,340 96 3,310 95 1,390 99 800 66 3,010 94 1,140 95 640 91 950 87 2,420 97 3,350 98 2,930 95 2,320 97 270 91 4,500 96 550 91 190,430 96 15,250 93 6,480 93 3,070 93 1.690 89 14,890 92 10,520 92 5,970 89 2.320 93 6,380 92 10,420 92 2,450 91 2,160 86 4,030 92 1,600 89 5,310 86 8.140 94 3,740 91 4,430 90 115.350 93 2,150 90 2,850 89 5,150 94 7,820 91 4,390 85 2,810 91 6,380 92 12,200 90 5,740 93 2,900 88 10,900 92 2.420 87 9,680 92 66,830 92 1,780 94 4.100 84 4.280 87 7.350 90 4,570 85 4,070 90 6,430 92 2,940 92 1,260 90 3,020 89 1.940 88 5.600 93 2,500 93 72.880 93 2.040 81 4,740 85 7,000 91 1.590 89 6,300 93 6,080 91 8,640 90 4,220 86 3,120 92 16,560 91 4,760 87 4,640 95 11,430 94 1,030 86 4,860 84 13.620 90 920 92 County Morgan Obion Overton Perry Pickett Polk Putnam Rhea Roane Robertson Rutherford Scott Sequatchie Sevier Shelby Smith Stewart Sullivan Sumner Tipton Trousdale Unicoi Union Van Buren Warren Washington Wayne Weakley White Williamson Wilson State total TEXAS Anderson Andrews Angelina Aransas Archer Armstrong Atascosa Austin Bailey Bandera Bastrop Baylor Bee Bell Bexar Blanco Borden Bosque Bowie Brazoria Brazos Brewster Briscoe Brooks Brown Burleson Burnet Caldwell Calhoun Callahan Cameron Camp Carson Cass Castro Chambers Cherokee Childress Clay Cochran Coke Coleman Collin TV Homes % 2,690 79 7,200 86 2,710 75 1,150 82 830 74 2,490 83 6,660 82 3,450 80 10,110 88 6,920 89 13,620 91 2,530 70 1,260 84 5,220 79 170,490 91 3,010 86 1,710 85 30,950 92 9,860 90 5,910 82 1,190 85 3,380 82 1,620 73 650 72 5,530 80 16,380 91 2,110 70 5,940 81 3,620 80 5,990 87 7,400 88 906,380 88 Collingsworth Colorado Comal Comanche Concho Cooke Coryell Cottle Crane Crockett Crosby Culberson Dallam Dallas Dawson Deaf Smith Delta Denton De Witt Dickens Dimmit Donley Duval Eastland Ector Edwards Ellis El Paso Erath Falls Fannin Fayette Fisher 3 3 2 1 3 1 5 25 185 1 3 16 21 11 1, 1, 6, 2, 2. 4 3 2 30 1 2 5 2 3 7 2 2 1 3 11 ,940 84 ,720 89 ,960 87 ,150 89 ,780 93 630 89 ,860 82 .290 75 ,410 89 .230 88 ,980 78 ,770 93 ,290 80 .750 92 ,540 90 ,010 84 260 86 ,140 85 ,410 90 ,750 92 ,160 86 ,210 67 980 89 ,760 80 ,480 81 420 73 ,510 90 080 83 940 82 300 89 650 82 .900 76 ,100 95 ,650 86 ,320 86 .000 91 .370 80 ,030 84 ,390 92 ,620 90 980 89 490 87 ,580 90 .200 70 ,410 77 ,330 87 ,930 75 870 87 ,330 89 ,770 90 950 80 ,310 94 920 77 .750 92 700 78 .630 86 .650 93 ,900 86 ,600 90 ,260 79 ,690 92 ,770 76 .220 87 .370 60 140 81 240 70 ,340 82 ,900 93 450 64 ,740 90 ,460 92 ,810 89 ,050 82 990 82 .470 70 .810 86 Radio Homes % 2,910 86 7,840 93 3,270 91 1,270 91 1,110 92 2,710 90 7,640 94 3,960 92 10,590 92 7,080 91 13,980 93 3,250 90 1,160 77 5,940 90 172,390 92 3,240 93 1,740 87 31,470 93 10,020 91 6,250 87 1,320 94 3,700 90 1,930 88 770 86 6,410 93 16,490 92 2,680 89 6,850 94 4,150 92 6,340 92 7,880 94 947,030 92 7,420 89 3,780 90 11,210 89 2,120 89 1,830 96 680 97 4,200 89 4,100 93 2,630 98 1,320 94 4,630 91 1,830 97 5,990 91 25,430 91 189,380 92 1,140 95 300100 3,460 93 16,620 91 21,500 91 11,760 91 1,650 92 990 90 1,910 87 7,550 94 2.980 90 2,480 89 4,400 90 4,420 92 2,420 93 33,160 89 2,170 87 2,080 95 5.850 89 2,550 94 2,960 90 7.960 87 2.280 95 2,370 91 1,600 89 1.040 95 3.860 96 12.000 93 1,670 98 5,240 92 5,810 95 3,710 95 900 90 6,630 93 5,800 91 1.170 97 1,280 91 1.130 94 2,720 91 850 94 1,790 94 306.400 94 5.230 92 3,750 94 1.520 95 13,860 93 5.880 93 1.280 91 2.100 91 1.360 97 2,610 82 6.060 93 26,450 91 680 98 11.950 91 82.820 94 5,100 95 5,640 91 6.470 89 5.970 93 1,800 86 BROADCASTING, December 16, 1963 TV Radio County Homes /o nomGS /o G.tlU 92 3,470 94 Foard 81C 90 840 93 r ori rsenu Q Q9fi y.you 88 10,360 92 Franklin 78 1 460 92 Freestone 2,880 78 3,330 90 Frio 1 .860 74 2,170 87 Gaines 3,360 91 3,480 94 Galveston ■i 1 ,UOU 91 41,000 91 Garza 1.700 90 1,720 9 1 Gillespie 2 310 70 3*020 92 Glasscock o 1 u 94 380 96 Goliad 75 1 480 93 Gonzales 4 100 82 4^590 92 Grav 93 9,880 93 Gra yson 91 din 90 22.040 92 Gregg 9n Ann ^u.tuu 89 20.110 88 Grimes 9 ft9H 76 3^250 88 Guadalupe 7 99fi 84 8,080 94 riaie 1 n 990 90 10^700 94 xiau i don 1 .tyu 74 1,910 95 Hamilton 2 350 81 2 820 97 Hansford 1 850 93 1,810 91 Hardeman 9 1 9fl 82 2^390 92 Hardin 6 460 85 6.380 84 Harris 970 91n 92 38L330 92 Harrison 10 850 85 11,010 86 xianiey OOU 94 670 96 IldsKcll 2 760 86 2,910 91 riaj s ■±,0lT 1VI C U 1 1 0 C 1 1 1 opr. 70 2,570 92 I^cLennan 49 97ft lo.o /u 91 43.990 93 J^cM^ullen 99n 83 380 96 Madison 1,420 1,610 85 Marion 1,730 79 1.910 87 Martin 1 ,280 91 1,280 92 Mason 720 66 1,060 96 Matagorda 6,530 83 6,930 88 Maverick i QQn i ,you 3,220 89 Medina 4.130 83 4,630 93 Menard 410 51 620 78 Mi dland l q 9^n ly.oou 93 19,400 93 IWilam R ^ATt 0 ,o<±U 80 6,300 91 TV/Til To 1.090 78 1,390 99 lviiTcneii 2,590 86 2,760 92 Montague 4,440 89 4,660 93 Montgomery 6,930 83 7,260 88 Moore 3.920 93 3,940 94 Morris 3.480 87 3,560 89 Motley 480 69 680 97 Nacogdoches 6,560 79 7.530 91 Navarro 9,160 85 9.760 90 Newton 2,040 73 2.150 77 Nolan 5,470 91 5.580 93 Nueces 57,130 90 57,400 90 Ochiltree 2,840 89 3,030 95 wiui lain 440 88 470 93 Orange 16,700 92 16,220 90 Palo Pinto 6,170 86 6,670 93 Panola 3,840 82 4,150 88 Parker 6.630 90 6,900 93 Parmer 2,740 88 2,980 96 Pecos 2,970 85 3.110 89 Polk 2,930 75 3.420 88 Potter 35,760 93 36,190 95 TV Radio County Homes Homes % Presidio 760 , io 1.140 88 Rains 670 84 760 94 Randall 10,880 yo 1 1 ,060 98 Reagan 1,040 95 1,060 97 Real 33ii 55 640 92 Red River 3,150 72 3,960 90 Reeves 4,440 85 4,570 88 Refugio 2,640 88 2.600 87 Roberts 370 94 390 98 Robertson 3,760 82 o.you 88 Rockwall 1,550 00 1 ,590 8!' Runnels 3.940 ori 4,360 97 Rusk 9,200 \\\\ 9,340 87 Sabine 1,360 68 1,770 89 San August ine 1,470 _rt t\j 1,760 84 San Jacinto 1.080 64 1 ,490 88 San Patricic 10,190 Bl i 10,030 1 ^4 San Saba 1,610 8 1 1 1 ,960 98 Schleicher 740 R9 850 yo Scurry 4,890 on oy 5,140 H. . Shackelford 1,090 QA 1 1 eft 1 ,iou 90 Shelby 4.580 7H o.iiu on yu Sherman 720 90 790 1 1 g Smith 24,540 oa *?on 88 Somervell 800 HQ 740 Q9 Starr 2,410 «3,rtJ.U 87 Stephens 2,490 00 9 720 91 Sterling 330 00 or A oOV Q7 0 I Stonewall 930 yo you yo Sutton 700 ti4 1 000 91 Swisher 3.190 QA 3 220 yo Tarrant 171,230 no y«5 1 i u.i / u yo Tavlor 30.530 93 94 Terrell 510 RA 750 94 Terry- 4,400 'Ill yu 4 490 92 Throckmorton 830 00 950 95 1 ltUS A AOCi 82 5 100 95 Tom Green 18,390 91 19 390 96 Travis Do .ZtU on yu _1 930 i Trinity 1 ,0DU Do 84 Tyler / D 2 480 80 Upshur 5,040 84 5 170 86 Upton 1,630 81 ! 1 780 94 uvaiQc 3 680 77 4 370 91 Val Verde 4.730 71 6 3^0 95 van ianat 5.060 83 5 570 91 Victoria 12,1 10 84 13750 95 w aiker 3.690 74 4 440 89 Waller 2,490 80 2 770 89 Ward 3.750 8 ' 1 3 860 92 Washington 4,220 70 5^470 91 Webb 13,120 84 14 070 96 Wharton 9,200 85 9 980 92 Wheeler 1,770 74 2 260 94 Wichita 36.980 95 OU ,^ou 93 Wilbarger 5,070 94 5 110 95 Willacy 3.540 77 4 030 88 Williamson 8,970 87 9 500 92 Wilson 2,650 78 3 090 91 Winkler 3.820 89 3*910 91 Wise 5,070 90 5 360 96 Wood 4,540 84 4'.930 91 Yoakum 2,520 93 2.570 95 Young 5 260 8(> 5,550 94 Zapata '530 53 820 82 Zavala 1.700 n 1 2 520 90 State total 2 640.790 oy 9 7^n nftn Z , t jU.UOU 92 UTAH Beaver 1,060 88 1 140 95 Box Elder 6,760 95 6 850 97 Cache 9.160 91 9^900 98 Carbon 4,890 89 4*980 91 Daggett 190 fid. 280 98 Davis 17.700 07 y 1 17 700 97 Duchesne 1.380 ol 1 610 95 Emery 1,350 90 1 320 88 92 Garfield 640 RA 920 Grand 1.480 67 2 040 93 Iron 2,230 74 2 920 97 Juab 1,080 90 1 190 99i Kane 380 ^4 660 94 Millard 1.690 89 1 730 91 Morgan 650 82 790 98 Piute 340 84 360 91 Rich 420 85 490 98 Salt Lake 112,860 95 112 840 95 San Juan 1.670 67 2 120 85 Sanpete 2,780 90 2 820 91 Sevier 2.590 9 ° 2 630 94 Summit 1.390 93 1 400 93 Tooele 4,790 Qfi yo 4 600 92 Uintah 2,410 Q^l 00 2 670 92 Utah 27,740 93 28430 95 Wasatch 1.310 87 1,480 99 Washington 2.100 75 2,610 93 Wayne 460 91 470 94 Weber 32,020 95 32 020 95 State total 243.520 93 248,670 95 VERMONT Addison 4.680 on yu 4 720 91 Bennington 6.810 91 7.080 Caledonia 6.280 92 6,410 94 Chittenden 20.030 94 20,460 97 Essex 1.590 94 1.590 94 Franklin 7,760 96 7.710 95 Grand Isle 780 98 800100 TV Radio County Homes % Homes % Lamoille 2.890 93 2,970 96 Orange 3,960 90 4 150 94 Orleans 5,180 94 5^300 96 Rutland 13 3411 92 12.800 94 Washington 11,530 94 11.780 96 Windham 7.410 81 8.660 95 Windsor 11.460 90 12,190 95 State total 102.900 92 106.620 95 VIRGINIA Acccmac 7.180 78 8.190 89 Albemarle 14,960 81 16,480 89 Alleghany 7.160 88 7,570 94 Amelia 1,380 72 1,670 88 Amherst 4,390 83 4,610 87 Appomattox 2,060 86 2,010 84 Arlington 85,620 94 86,260 95 Augusta 18.690 88 19.570 92 Bath 1,240 83 1.140 76 Bedford 7,040 84 7,440 89 Bland 1,220 81 1,190 79 Botetourt 4,060 88 3,960 86 Brunswick 3.140 77 3,420 83 Buchanan 6,230 76 6,830 83 j Buckingham 1,910 74 2,090 80 Campbell 23.360 89 23,540 90 Caroline 2,550 82 2,640 85 Carroll 6,430 80 7,170 90 Charlotte 2,760 81 2,750 81 Charles City 830 75 920 84 Chesterfield 20.190 94 19,670 92 Clarke 2,080 91 1,990 87 Craig 790 79 920 92 Culpeper 3,740 87 4,070 95 Cumberland 1,150 72 1,370 86 Dickenson 3,590 83 3,650 85 Dinwiddie 13,420 86 12,760 81 Essex 1,330 78 1,540 91 Fairfax 79,820 96 78,770 95 Fauquier 5.710 86 5,850 89 Floyd 2,290 82 2,460 88 Fluvanna 1,410 79 1,470 82 Franklin 5,670 83 5,980 88 Frederick 10,220 89 10,530 92 Giles 3,900 89 3,810 87 Gloucester 3,160 88 3,050 85 Goochland 1,710 81 1,860 89 Grayson 3,630 81 4,050 90 Greene 680 62 900 82 Greensville 3,260 81 3,450 86 j Halifax 8,120 83 8,200 84 : Hanover 6,420 84 6,770 89 : Henrico 96,200 91 95,720 91 Henry 14,720 89 14,450 88 Highland 750 83 740 82 Isle of Wight 3,840 85 3,780 84 James City 4,000 87 3,840 83 King and Queen 1,140 76 1,180 78 King George 1,750 88 1,710 85 King William 1,730 87 1,700 85 Lancaster 2.250 83 2,350 87 Lee 4,320 76 4,870 86 Loudoun 6,110 87 5,980 85 Louisa 2.590 76 3,030 89 Lunenburg 2,610 82 2.840 89 Madison 1,650 75 1,900 86 Mathews 1,830 83 1,960 89 Mecklenburg 6,220 81 6,730 87 Middlesex 1.580 83 1,650 87 Montgomery 10,340 89 10.360 89 Nansemond 10.490 85 10,740 87 Nelson 2,460 77 2,750 86 New Kent 930 85 960 87 Newport News 54,450 93 52.860 90 Norfolk 128.200 92 124,510 89 Northampton 3.900 80 4.190 86 Northumberland 2.460 85 2.610 90 Nottoway 3.480 85 3.460 84 Orange 2,810 78 3.140 87 Page 3.820 85 3,870 86 Patrick 3.210 78 3.620 88 Pittsylvania 25.080 87 25.340 88 Powhatan 1.180 84 1.280 91 Prince Edward 2.930 81 3,160 88 Prince George 11.770 90 11,880 91 Princess Anne 27.690 93 27,470 93 Prince William 12,820 93 12,250 89 Pulaski 6.300 87 6.390 89 Rappahannock 1.040 80 1,130 87 Richmond 1.490 83 1.490 83 Roanoke 48,340 92 48.300 92 Rockbridge 6,760 83 7.010 87 Rockingham 12,920 86 13,940 92 Russell 5.120 80 5.500 86 Scott 4,930 76 5.650 87 Shenandoah 5.780 89 5.900 91 Smyth 6,760 87 6,910 89 Southampton 5,400 81 5.590 84 Spotsvlvania 6.950 87 7.270 91 Stafford 4.340 89 4.180 85 Surry- 1.290 81 1.350 84 Sussex 2.160 74 2,350 81 TV Radio County Homes % Homes % Tazewell 9,820 88 9.890 88 Warren 3.580 83 3.970 92 Washington 13.090 87 13,490 90 Westmoreland 2,330 73 2,500 83 Wise 9.400 81 10.280 89 Wythe 4.630 80 5.360 92 York 5.840 'in O.OtU 0 1 State total 1,014,080 89 WASHINGTON Adams 3,070 93 3.170 96 Asotin 4,110 93 4,180 95 Benton 17.310 93 18.040 97 Chelan 12,210 90 13,110 97 Clallam 8.730 90 9.200 95 Clark 28,110 95 28,420 96 Columbia 1,240 83 1,430 95 Cowlitz 16,980 93 17,390 95 Douglas 4,350 93 4,550 97 Ferry 910 33 1,040 95 Franklin 7,060 93 7,400 97 Garfield 790 V, 850 94 Grant 13,560 91 14,110 95 Grays Harbor 15,250 36 17,000 96 Island 6,000 95 6,020 96 Jefferson 2.450 91 2,560 95 King 303,120 93 312,380 96 Kitsap 26,910 95 27,370 97 Kittitas 5.430 V, 6,160 98 Klickitat 3,540 82 4.000 93 Lewis 12,210 90 13,030 96 Lincoln 3,300 94 3,390 97 Mason 5.060 94 5,250 97 Okanogan 6,270 33 7,190 97 Pacific 4.140 84 4,690 96 Pend Oreille 1,970 90 2,030 92 Pierce 94,760 95 95,800 96 San Juan 1.000 91 1.060 96 Skagit 15,490 33 16,160 96 Skamania 1.390 87 1.520 95 Snohomish 54.820 95 55,4a0 96 Spokane 87,730 94 89,860 96 Stevens 4.610 87 5,020 95 Thurston 17,560 94 17.870 96 Wahkiakum 960 87 1 ftdn qa. i.u'iu yt Walla Walla 11,260 33 12.270 94 Whatcom 20.680 n 21,890 96 Whitman 7.890 91 8.570 99 Yakima 40.350 3: 42,140 95 State total 872.580 93 902.610 96 WEST VIRGINIA Barbour 3,190 82 3,470 89 Berkeley 9.330 91 9.660 95 Boone 6,110 89 5,940 33 Braxton 2,660 72 3,090 84 Brooke 7.920 95 8,030 97 Cabell 30,670 93 30.100 91 Calhoun 1.560 78 1,720 86 Clay 2,100 78 2,420 90 Doddridge 1.540 81 1,700 93 Fayette 13.170 89 13.160 39 Gilmer 1,690 84 1.740 87 Grant 1.660 76 2.020 92 Greenbrier 7,940 86 8,100 83 Hampshire 2,470 75 2.930 39 Hancock 9.250 79 11.120 95 Hardy 1,800 72 2.350 94 Harrison 21,190 93 21.500 94 Jackson 4,980 91 5.010 91 Jefferson 4.720 89 4.750 90 Kanawha 68.350 92 68.730 93 Lewis 4.320 85 4,740 93 Lincoln 4,090 85 4.110 86 Logan 12,350 89 11,650 ;;;3 McDowell 13.360 88 12.480 82 Marion 17.250 90 17,720 93 Marshall 10,060 93 10.110 94 Mason 6.080 92 5,700 86 Mercer 16.770 91 16.910 91 Mineral 5.350 84 5,890 92 M'.r.Si 7.500 83 8.080 90 Monongalia 13.270 86 14.410 94 Monroe 2.240 77 2.500 S3 Morgan 2.100 84 2,350 94 Nicholas 5.370 84 5.530 83 Ohio 20.190 94 20.370 95 Pendleton 1.530 76 1.880 94 Pleasants 1.840 88 1.860 88 Pocahontas 1.900 71 2.450 91 Preston 5.670 82 6,210 90 Putnam 6.010 91 5.840 89 Raleigh Randolph 17.210 89 18,040 93 5.540 82 6.410 94 Ritchie 2,370 76 2.580 83 Roane 3.200 80 3.390 B5 Summers 3.040 78 3.600 92 Tavlor 3.400 83 3.830 93 Tucker 1.490 78 1.780 94 Tyler 2.480 83 2.730 91 Upshur 4.160 83 4.670 93 Wayne 9.290 89 9.090 87 Webster 2.320 75 2.660 S6 Wetzel 5.070 89 5.170 91 Wirt 1,050 81 1.190 92 Wood 23.350 89 24.790 93 Wvoming 6.950 86 7,020 8 7 State total 450.470 88 465.280 91 BROADCASTING, December 16, 1963 101 NIELSEN RADIO-TV HOMES continued TV Radio TV Radio County Homes % Homes % County Homes /o XlUIIlCo /o WISCONSIN Forest 1,680 84 1,790 90 Grant 11.450 90 12,260 97 Green 7.340 93 7,720 98 nual lis 2 080 87 2,230 93 Green Lake 4.490 92 4,780 98 4 540 93 4,720 96 Iowa 4.870 90 5,170 96 J_>cl I 1 Ull 9 100 91 9,610 96 Iron 2,350 94 2,470 99 l—> CX \ 11C1U 3140 92 3,300 97 Jackson 3,960 90 4,310 98 T-l vrnx/n J_> 1 u W 11 35 040 97 35,130 97 Jefferson 14,850 95 15,240 98 H> 1411 dlU 3 750 91 3,900 95 Juneau 4,360 85 4,700 92 R urn o+ + 2 480 88 2,680 96 Kenosha 30,690 96 30,660 96 Calumet 5.960 95 6.050 96 Kewaunee 4,850 95 4,890 96 Chippewa 11,460 95 11,700 97 La Crosse 20,630 96 21,100 98 Clark 7,750 89 8.330 96 Lafayette 4,590 92 4,880 98 Columbia 10,450 93 10,960 98 Langlade 5,090 93 5,370 98 Crawford 3,940 92 4.140 96 Lincoln 6,250 95 6,360 96 Dane 63,630 93 66.830 98 Manitowoc 21,720 97 21,950 98 Dodge 17,230 94 18,030 98 Marathon 24,760 96 25,160 98 Door 5,820 95 6,010 99 Marinette 9,750 96 9,670 96 Douglas 13,620 95 13.830 97 Marquette 2,340 87 2,590 96 Dunn 6.600 92 6,790 94 Milwaukee 316,510 96 322,300 97 Eau Claire 16,480 94 16.960 97 Monroe 7,650 92 8,030 97 Florence 910 91 1.000100 Oconto 6,430 93 6,440 93 Fond Du Lac Oneida 5,930 90 6,290 95 20.590 94 21,120 97 Outagamie 28,130 97 28,380 98 BOOK TV Radio TV Radio County Homes % Homes % County Homes % Homes % 11 260 95 11,560 98 WYOMING l',800 90 1,890 95 pferce 6.000 94 6,180 97 ... j\i oany ^ inn oi 6,160 96 Polk 7.080 94 7.090 95 i > i - norn o con qo 3,020 95 9,720 94 9,910 96 Campbell 1 470 78 1,820 96 3.590 85 4.010 95 V— a I UUI1 o, 1 UU OZ 4,280 95 Racine 42,520 97 42,450 97 , — Ull VC13C 1 fiQO ft4 1,950 97 Richland 4.390 90 4,800 98 i o?n 7i 1,340 96 Rock 34,540 96 34,870 97 P,T**^m nnt 17 ' ' l l l t 1 1 l D.OOU OH 7,300 95 Rusk 3,550 89 3,800 95 VJUSl 1C11 *} 940, QO 3,500 97 St. Croix 8.110 95 8,220 97 nui opiiiigo 1 700 81 2,030 97 Sauk 9,560 92 10,000 96 Tnh n cinri el UlUlAUJl 1 I^O 7Q 1,620 96 Sawyer 2,400 hi; 2,670 96 T q ra Tt"\ i c J — ' cl 1 cl 1 1 lie 18,530 96 OX let WdllU 8.930 94 8,930 94 Lincoln 1 QQA Qfl 2,220 89 Shebovgan 25.980 96 26,540 98 Natrona 1 ^ 1RO Q9 15,940 95 Taylor 4,330 90 4,560 95 11 1UU 1 dl a QQO 3c>U OO 1.120 93 Trempealeau 6,030 89 6,540 96 Park 4 130 81 4.930 97 Vernon 6.580 90 7,120 98 Platte L790 78 2,190 95 Vilas 2,680 89 2,800 93 Sheridan 4,670 78 5.900 98 Walworth 15,540 95 15.830 97 Sublette 910 76 1,110 93 Washburn 2,850 92 2,960 96 Sweetwater 4,400 85 4.950 95 Washington 13,270 96 13.550 98 Teton 820 82 900 90 Waukesha 46.820 97 47,630 98 Uinta 1,700 85 1,920 96 Waupaca 10.100 95 10,290 97 Washakie 2,270 87 2,480 95 Waushara 3,900 91 4,040 94 Weston 1.880 78 2.310 96 Winnebago 31,890 97 32,110 97 Yellowstne Nl Pk Wood 16,400 95 16.750 97 60 60 100100 State total 1,135.060 95 1,162,930 97 State total 87,940 86 97,620 95 NOTES "It Sounds Impossible," by Sam J. Slate and Joe Cook. The Macmillan Co., 60 Fifth Avenue, New York 11, $6.95. 270 pp. Mr. Slate, vice president of CBS Ra- dio and general manager of wcbs New York, and Mr. Cook, program director of wcbs, have presented a history of radio — from its first transmissions in 1901 through its adjustment to TV — along with an educated guess about the future. The authors discuss their ex- periences and specialized knowledge and introduce many great personalities, anecdotes and legends. Milestones discussed in // Sounds Impossible include: Enrico Caruso's first performance before a microphone (1910); kdka's broadcast of the Hard- ing-Cox presidential election returns (1920); and the birth of the commer- cial (1922). "The Madison Avenue Handbook," edited and published by Peter Glenn Publications Ltd., 444 East 52d Street, New York 22. $4.95. 500 pp. The sixth annual edition of the hand- book is presented in a new format, opening into two separate sections, with a directory on one side and a diary on the other. The directory has divisions covering New York, Chicago, Detroit, San Francisco, Los Angeles and several cities in Florida. Most of the directory space, however, is devoted to New York, and there are separate sections on advertising agencies, art studios, photographers, fashion houses, prop suppliers, publications, public relations firms and talent agents. There is also a large section on TV, and several other sections deal with various areas of en- tertainment. The 1964 edition has an international section dealing with London, Paris, Rome and Cairo. "Space Law and Government" by Andrew G. Haley. A ppIeton-Century- Croft, New York. $15. 432 pp. plus appendix and index. Andrew G. Haley, Washington com- munications and space lawver, has coined a new Golden Rule: "Do unto others as they would have done to them." The adage is expressed in Mr. Haley's newest book and expresses his attitude toward "sapient beings different in kind that may be encountered on other planets or stars. In essence, Mr. Haley urges the na- tions of the Earth to formulate a law of space (Metalaw), before it is too late and we export our present laws, inconsistent as they are, to other worlds. "This is my Story — This is my Song," by Tennessee Ernie Ford. Prentice-Hall Inc., Englewood Cliffs, N. J. $3.95. 187 pp. Folk singer and ABC-TV personality Tennessee Ernie Ford has written his autobiography, which traces his life from its start in the hills of Tennessee through his rise to stardom. The book has many photographs showing high- lights of Mr. Ford's career. "A Place to Live — the Yearbook of Agriculture 1963," available from the Department of Agriculture, Washing- ton. Although not specifically oriented to broadcasting, this publication, one of several agriculture yearbooks put out by the government, could be a consid- erable asset to a station's farm director. A Place to Live contains 79 chapters written by 92 writers, ranging from gov- ernment employes to college professors. The yearbook's nine sections provide complete coverage of the aspects of rural living and agriculture. "Four Days — The Historical Record of the Death of President Kennedy." United Press International-American Heritage Magazine. $2-2.95. 144 pp. A day-by-day account of the events surrounding President Kennedy's assas- sination in Dallas and Washington, the book contains 1 16 black and white pic- tures, 15 color photos and a 16-page appendix that includes official eulogies and excerpts from some of the late President's major addresses. Radio, television and newspaper sub- scribers to UPI are eligible to sell the book to the public for a recommended price of $2. A bookstore edition will be sold by Simon & Schuster for $2.95. CONTINENTAL'S 50 KW SOUND OF QUALITY PART 5 . SILICON RECTI- FIERS are used throughout Continental's 317B. Only four tubes larger than the 4-65A. Transmitter uses a total of 19 tubes, only eight tube types. One man can change any tube without help. Write for details today. (La-yi±LvL.e.¥Lt a L £jLejcJJijrvLijcj^ PRODUCTS COMPANY BOX 5024 • DALLAS 22, TEXAS • TELEX CEPCO tuvss Subsidiary of Ling-Temco Vought, Inc. 102 BROADCASTING, December 16, 1962 FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Dec. 5 through Dec. 1 1 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHP — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours, "education- al. Ann. — announced. New TV stations ACTIONS BY FCC *Redding, Calif. — Northern California Edu- cational Television Association Inc. Granted CP for new TV on VHP channel 9 '186-192 mo: ERP 31.19 kw vis.. 15.59 kw aur. Art height above average terrain 3.576 feet. location on Shasta Bally Mountain. Geo- graphic coordinates 40= 36' 08" north lati- tude. 122 = 39' 00" west longitude. TVoe trans. RCA TT-5A. type ant. RCA TF-6AH. Legal counsel Krieger & Jorgensen. Washington: consulting engineer Russell Pope Chico Calif. Oct. 10 initial decision looked toward grant. Action Nov. 29. ^San -Jose. Calif. — Office of Education. Granted CP for new TV on TJHF channel 54 (710-716 mc): ERP 25.10 kw vis.. 13.50 kw aur- Ant. height above average terra::', minus 30 feet, above ground 72 feet. P. O. address c o Robert A. Mason. 2700 Carol Drive. San Jose. Estimated construction cost 5172.803: first year operating cost 568.146. Studio and trans, locations both San Jose. Geographic coordinates 37° 17' 18" north latitude. 121= 51' 51" west longitude. iv:e trans. RCA TTU-1B. type ant. RCA TFL"- 27D±i. Legal counsel Spencer Williams, con- ruitLng engineer John H. Atkinson, both San Jose. Principals: board of supervisors. Ac- tion Dec. 10. APPLICATIONS Chicago — Warner Bros. Pictures Inc. VHP channel 38 1 614-620 mc); ERP 451 kw vis.. 226 kw aur. Ant. height above average ter- rain 932 feet, above ground 949 feet. P. O. address c o Howard Levinson. 666 Fifth Ave- nue. New York. Estimated construction cost 51.436.397: first year operating cost 5800.000: revenue 5800.000. Studio and trans, locations both Chicago. Geographic coordinates 41= 53' 16" north latitude. 87= 37' 45" west longitude. Type trans. RCA TTU-25B. tvpe ant. RCA TFU-3GJ. Legal counsel Fly. Shuebruk. Blume & Gaguine. New York: consulting engineer Lohnes & Culver. Washington. Warner Bros., motion picture firm, is owned by Jack L. Warner '23.6^1 and others. Also see Fort Worth application for new TV. Ann. Dec. 5. Fort Worth — Warner Bros. Pictures Inc. TJHF channel 20 ' 506-512 mci ERP 463.9 kw vis.. 232 kw aur. Ant. height above average terrain 1,049 feet, above ground 1.123. P. O. address c o Howard Levinson, 666 Fifth Ave- nue, New York. Estimated construction cost 51.530.096: first year operating cost 5850.000: revenue 5850.000. Studio and trans, locations both Fort Worth. Geographic coordinates 32 = 43' 02" north latitude. 97 = 01* 38" west longitude. Tvpe trans. RCA TTU-25B, type ant. RCA TFL-46K. Legal counsel Fly. Shue- bruk. Blume and Gaguine. New York: con- sulting engineer Sillirnan. MofTet and Kowalski. Washington. For other informa- tion see Chicago aoDlication for new TV Ann. Dec. 5. BROADCASTING. December 16, 1963 New AM stations ACTIONS BY FCC Salina, Kan. — Salina Radio Inc. Granted CP for new AM on 910 kc. 500 w-D. DA. P. O. address c o Sherwood R. Parks. 1068 Warner Road. Great Bend, Kan. Estimated construction cost 556.230: first vear operating cost 569.000: revenue 592.000. Owners are Sherwood R. Parks <55^i and others. Mr. Parks is sales manager. KVGB Great Bend. Kan. Commissioner Bartley dissented: Com- missioners Lee and Cox not participating. Oct. 22 supplemental initial decision looked toward grant. Action Dec. 4. Gouverneur. N. Y. — Genkar Inc. Granted CP for new AM on 1230 kc. 250 w. P. O. address 123 Main St.. Gouverneur, N. Y. Es- timated construction cost 516.157: first vear operating cost S6O.OO0: revenue S72.000. Prin- cipals include Martin Karig and Morris Genthner | each 25.2^ ) and others. Mr. Karig is stockholder in WRSA Saratoga Springs. N. YT. : Mr. Genthner is employe of WWSC Glens Falls. N. Y. June 12 initial decision looked toward grant. Action Dec. 9. Existing AM stations APPLICATIONS KBRV Soda Springs. Idaho — CP to increase daytime power from 500 w to 1 kw and install new trans. Ann. Dec. 9. WFBS Spring Lake. X. C. — CP to increase daytime power from 500 w to 1 kw and install new trans. Ann. Dec. 11. WBVA Waynesboro. Va. — Mod. of CP I which authorized new AM i to change hours of operation to unl. using power of 500 w-5 kw LS. install DA iDA-2i~and install new trans. Ann. Dec. 11. New FM stations ACTIONS BY FCC Sparta. Term. — Sparta Broadcasting Inc. Granted CP for new FM on 105.5 mc. 3 kw. Ant. height above average terrain 36 feet. P. O. address Box 390, Sparta. Estimated construction cost S11.580: first year operating cost 56.000: revenue 57,000. Principals: Dr. Sam J. Albritton '82.5-.- ant Martha L. Albritton 1123%)'. Dr. Albritton is dentist and president WSMT Snow Hill. Tenn.. and Mrs. Albritton is manager of same station. Action Dec. 6. Bremerton. Wash. — Bremerton Broadcast Co. Granted CP for new FM on 106.9 mc. channel 295 . 30 kw. Ant. height above aver- age terrain 86 feet. P. O. address 205 Wash- ington Avenue. Bremerton. Estimated con- struction cost S35.990: first year operating cost 530.000: revenue 530.000. Applicant is licensee of KBRO Bremerton. Action Dec. 9. APPLICATIONS Hot Springs. Ark. — Tim Timothy Inc. 96.7 mc, channel 244. 2.511 kw. Ant. height above average terrain 197 feet. P. O. address 113 Third Street. Hot Springs. Estimated con- struction cost 510.784: first year operating cost 56.000: revenue S12.OO0. Applicant is licensee of KBSH Hot Springs. Ann. Dec. 9. Los Banos. Calif. — Los Banos Broadcasting Co. 95.9 mc. channel 240. 3 kw. Ant. height above average terrain llo feet. P. O. address Box 672. Los Banos. Texas. Estimated con- struction cost $11,770; first year operating cost $6,000: revenue $7,500. James H. Rose, sole owner, also owns KLBS Los Banos. Ann. Dec. 5. Daytona Beach. Fla.— WMFJ Inc. 101.9 mc. channel 270. 25 kw. Ant. height above aver- age terrain 107 feet. P. O. address Box 5606. Daytona Beach. Estimated construction cost S22.250: first year operating cost 540,000: revenue $40,000. Applicant is licensee of WMFJ Daytona Beach. Ann. Dec. 11. Evansvilie, Ind. — Valley-Hi Broadcasting Coip. 105 .3 mc. channel 287 . 500 w. Ant. height above average terrain 235 feet. P. O. address 220 Court Building. Evansvilie. Es- timated construction cost 552.337: first year operating cost $50,000: revenue $60,000. Prin- cipals: Samuel M. Angel. Claude H. Wise- man. Arthur F. Denton. Evangeline L. Heb- beler. Marjorie A. O'Bryan. Donald R. Hooe and Barbara 3. Jones. All are residents of Evansvilie. Ann. Dec. 10. Greenwood, Miss. — Dixie Broadcasting Inc. 99.1 mc. channel 256. 100 kw. Ant. height above average terrain 248.5 feet. P. O. ad- dress Box 154. Greenwood. Estimated con- struction cost 555.310: first vear operating cost 550.000: revenue 560.000. Principals: C. D. Saunders 75 % i and Arthur L. Wilde i25t'. Mr. Saunders is Greenwood businessman: Mr. Wilde is employe of Swift & Co. Ann. Dec. 11. Elmira. N. Y. — Elmira Heights-Horseheads Broadcasting Co. 94.3 mc. channel 232 . 950 w. Ant. height above average terrain 502 feet. P. O. address Box 2097. Elmira Heights. N. Y. Estimated construction cost 512.064: first year operating cost S12.000: revenue 512.000. Principals: Frank P. 135^1 Emma- gene S. '35^1 and Anthony P. r30~ i Saia. Principals also own WEHH Elmira Heights- Horseheads. N. Y. Ann. Dec. 11. Elmira. N. Y. — WENY Inc. 943 mc. chan- nel 232. 3 kw. Ant. height above average terrain minus 34 feet. P. O. address Mark Twain hotel. Gray and Main Streets. Elmira. Estimated construction cost 517.500: first vear operating cost 512.000: revenue $20,000. Ap- plicant is licensee of WENY" Elmira. Ann. Dec. 11. Kingston. N. Y. — Skylark Corp. 94.3 mc, channel 232. 660 w. Ant. height above average terrain 580 feet. P. O. address c o C. H. G. Rees. 4600 Time-Life Building. New York. Estimated construction cost S23.- 100: first vear operating cost 510.000: rev- enue $12,000. Applicant is licensee of WGHQ Kingston. Ann. Dec. 6. Hereford. Tex. — KPAN Broadcasters. 106.3 me. channel 292A. 2.83 kw. Ant. height above average terrain 252 feet. P. O. address Drawer 472. Hereford. Estimated construc- tion cost $12,435: first year operating cost $6,000: revenue S7.000. Applicant is licensee of KPAN Hereford. Ann. Dec. 11. Lamesa. Tex. — The Cobra Corp. 1003 mc, channel 262. 25.5 kw. Ant. height above average terrain 258 feet. Estimated construc- tion cost $21,270: first vear operating cost $16,000: revenue $16,000. Aphlicant is licensee of KPET Lamesa. Ann. Dec. 11. Ownership changes ACTIONS BY FCC KAKA Wickenburg and KTPM(FM) Sun City, both Arizona — Granted assignment of licenses from Willard Shoecraft. receiver, to EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York— 60 East 42nd St, New York 17, N. Y. . MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington— 711 14th St., N.W., Washington, D.C. • Dl 7-8531 103 Edward W. Butler, receiver. No financial consideration involved. Action Dec. 10. KAKK-AM-FM-TV Little Rock— Granted transfer of control of licensee corporation. Arkansas Radio & Equipment Co., from estate of T. H. Barton (80%), deceased, to Madeline M., Clark N. and T. K. Barton. Transfer is settlement of estate. No finan- cial consideration involved. Action Dec. 5. KSGV(FM) West Covina, Calif.— Granted assignment of license from John K. Blanche and Joseph D. Worth (each 50%), d/b as Pacific-South Broadcasting Co., to Sherman J. McQueen (51.4%) and others, tr/as San Gabriel Valley Broadcasting Co. Considera- tion $15,000. Mr. McQueen is VP of Foote. Cone & Belding, Los Angeles. Action Dec. 9. KFEL Pueblo, Colo.— Granted transfer of control of licensee corporation, KFEL Inc., from Frank D. Hall (100%) to Joseph M. Clifton (100%). Consideration $120,000. Mr. Clifton is local businessman. Action Dec. 10. WSKP Miami — Granted transfer of control of licensee corporation. WSKP Inc., from Ohio Music Corp. (52.38%) and Ohio Sound Systems Inc., both owned by William M. O'Neil (75%) and J. W. Lemmon (25%), to Messrs. O'Neil and Lemmon individually. No financial consideration involved. Action Dec. 6. WDHF(FM) Chicago— Granted assignment of license from de Haan Hi-Fi Inc., owned by James de Haan and family, to Federal Broadcasting Corp., owned by George R. (Bob) Newhart (66 %%) and Frank J. Hogan (33 V3%). Consideration $200,000 and agreement not to compete. Mr. Newhart is entertainer and partner with Mr. Hogan in several music publishing firms. Action Dec. 5. WETT Ocean City, Md.— Granted assign- ment of license from WETT Corp. to Ocean City Broadcasting Corp., owned by majority owners of WETT. Consideration is assump- tion of debt. Action Dec. 4. WQRS-FM Detroit— Granted transfer of control of licensee corporation, Fine Arts Broadcasters Inc., from Richard N. Hughes (75%) to Stanley R. Akers (100% after transfer, 25% before). Consideration $850 and cancellation of debt. Action Dec. 10. WLST Escanaba, Mich. — Granted assign- ment of license from Frank J. Russell Jr. CONTINENTAL'S 50 KW SOUND OF QUALITY I It si a better on the air signal in 5 parts.., PART 1 -PERFORMANCE comparable to FM PART Z - DRIVER STAGE power increase capabilities from 5 kw to 10 kw to 50 kw PART 3 -AMPLIFIER Weldon Grounded Grid Circuit (Pat.) PART 4 - COMPACT DESIGN requires just 72 square feet PART 0 - SILICON RECTIFIERS used throughout the 317B C-o^tLvijejnJ-aJL PRODUCTS COMPANY BOX 5024 • DALLAS 22, TEXAS • TELEX CEPCO SL/IF^ Subsidiary of Ling-Temco-Vought, Inc. (100%) to The Mining Journal Ltd., whose majority owner is Mr. Russell. No financial consideration involved. Mining Journal is licensee of WDMJ Marquette, Mich. Action Dec. 6. WERX Wyoming, Mich. — Granted assign- ment of CP from John C. Lane, Elizabeth B. Barrett and Edward Fitzgerald, d/b as Wolverine Broadcasting Co., to Mr. Fitz- gerald and Mr. Lane (each 15%) and others, tr/as Radio WERX Inc. Consideration in- cludes exchange of stock and assumption of obligations. Mrs. Barrett retains 11.25% in- terest; assignment is to bring more people into ownership. Action Dec. 10. KUXL Golden Valley, Minn.— Granted as- signment of CP from Edward D. Skotch to Greater Happiness Inc., 100% owned by Mr. Skotch. No financial consideration in- volved. Action Dec. 6. WXYJ Jamestown, N. Y. — Granted trans- fer of control of licensee corporation, Air Waves Inc., from Tayloradio Corp. (87.5%) to Lowell White Paxson (87.5%). Considera- tion $185,000. Mr. Paxson is 40% owner of WACK Newark, N. Y. Also see grant below. Action Dec. 6. WXYJ Jamestown, N. Y. — Granted assign- ment of license from Air Waves Inc. to Trend Radio Inc., controlled by Lowell White Paxson. See grant above. No financial consideration involved. Action Dec. 6. WONE-TV Dayton, Ohio— Granted assign- ment of CP from WONE-TV Inc., owned by Brush-Moore Newspapers Inc., to Spring- field Television Broadcasting Corp., owned by Roger L. Putnam and others. Considera- tion $153,000. Springfield also owns WWLP (TV) Springfield, WRLP(TV) Greenfield and WWOR(TV) Worcester, all Massachu- setts. Action Dec. 6. KOME Tulsa, Okla. — Granted transfer of control of licensee corporation. KOME Inc., from Franklin Broadcasting Co. owned by William F. Johns Jr. (43.6%), William F. Johns Sr. (2.3%) and others, to Polaris Co. and Ferris E. Traynor family (each 50%), tr/as Producers Inc. Consideration $315,000. Producers Inc. owns KCND-TV Pembina. KNOX-TV Grand Forks and KXGO-TV Fargo, all North Dakota. WTVW(TV) Evansville, Ind., WKYW Louisville and KXOA-AM-FM Sacramento and KJAX Santa Rosa, both California. Action Dec. 4. KATR Eugene, Ore. — Granted assignment of license from Diana C. Redington, William H. Crocker II and Thomas J. Davis Jr. (each Vs%), d/b as Eugene Broadcasters, to Mrs. Redington, Mr. Crocker and Genevieve de D. Casey (each V3%), tr/as company of same name. Consideration $17,164. Mrs. Casey also owns 25% of KAPT Salem and KSHA Med- ford, both Oregon. Action Dec. 10. KTBC-AM-FM-TV Austin, Tex.— Granted transfer of control of licensee corporation, The LBJ Co., from Claudia T. Johnson to A. W. Moursand and J. W. Bullion, trustees (BROADCASTING, Dec. 9). No financial consideration involved. Action Dec. 5. WMMN Fairmount, W. Va.— Granted as- signment of license from Peoples Broadcast- ing Corp., subsidiary of Nationwide Mutual Insurance Co., to Capitol Broadcasting Corp. and Marja Broadcasting Corp. (each 50%), tr/as Broadcast Enterprises Inc. Considera- tion $245,000. Capitol, licensee of WCAW Charleston, W. Va., is 80% owned by E. M. Johnson; Marja licensee of WDNE Elkins, W. Va., is 100% owned by Mr. and Mrs. John P. Carr. Action Dec. 6. APPLICATIONS KVOY Yuma, Ariz. — Seeks assignment of license from King Lees, receiver, to KVOY Radio Inc., owned by Neil Sargent and William L. Lindsey (each 25%), John L. Hogg and John R. Williams (each 20%) and Clara L. Wilfert (10%). Consideration ap- proximately $19,000. Mr. Sargent is manager of KVOY; Mr. Lindsey is national sales manager of KOY Phoenix, Ariz.; all prin- cipals are associated with KVOY. Ann. Dec. 6. KBIS Bakersfield. Calif.— Seeks assign- ment of license from Eastern Electrosonic Industries Corp. to Jack I. Straus, Robert K. Straus and Beatrice S. Levy, trustees of will of Jesse I. Straus, deceased. Considera- tion is cancellation of debt. Ann. Dec. 11. WAZA Bainbridge, Ga. — Seeks acquisition of positive control of licensee corporation, Radio Bainbridge Inc., by J. W. Woodruff Jr. (66 %% after transfer, 40% before) through sale of stock to licensee corpora- tion by Richard N. Hunter (10%). Considera- tion is cancellation of $4,000 debt. Ann. Dec. 5. WBHB Fitzgerald, Ga. — Seeks acquisition of positive control of licensee corporation, Ben Hill Broadcasting Corp., by Paul E. Reid (100% after transfer, 50% before) through purchase of stock from Otto Griner (50%). Consideration $30,000. Ann. Dec. 9. KUPI Idaho Falls, Idaho — Seeks assign- ment of license from KUPI Die, owned bv Elizabeth J. B. Echo, to Eugene F. Klaas. Consideration $80,000. Mr. Klaas is general manager of KUPI. Ann. Dec. 9. WLEW Bad Axe, Mich. — Seeks assignment of license from Thumb Broadcasting Co., owned by Harmon L. Stevens, John F. Wismer and James Muehlenbeck (each 33 V3%). to same firm, owned by Mr. Wismer (66 %%) and Mr. Muehlenbeck (33 V3%). Consideration $40,000. Ann. Dec. 11. WMRT-AM-FM Lansing, Mich.— Seeks transfer of control of licensee corporation, Metropolitan Radio Corp., from Luke (34%) and Adelaide R. (0.5%) Walton, J. William Adams (29^) and Lawrence E. Morris (10%) to William R. Walker, Joseph D. Mackin, Charles D. Mefford, Philip Fisher and others. Consideration $36,750. Ann. Dec. 5. KRTN Raton, N. M. — Seeks assignment of license from Raton Broadcasting Co., owned by Jay W. Howe and Marvin H. Shute (each 50%). to company of same name, owned by Messrs. Howe and Shute (each 40%) and James T. Roper (20^). Con- sideration $10,000. Mr. Roper is emplove of KRTN. Ann. Dec. 11. WNCO-AM-FM Ashland, Ohio— Seeks as- signment of license from Radio Ashland Inc., owned by Charles Calhoun (40%), Lewis Roche (36%) and Charles Winick (24%), to Ohio Radio Inc., owned by Robert W. Reider (53%) and others. Consideration $150,000. Ohio Radio has applications pend- ing to buy WLKR-FM Norwalk. WRWR-FM Port Clinton and WKTN-FM Kenton, all Ohio. Ann. Dec. 6. WOHO Toledo, Ohio — Seeks transfer of control of licensee corporation. The Ohio Citizens Trust Co., trustee of estate of Sebastian N. Sloan (37.48%), deceased, to Samuel W. Sloan (59.96% after transfer, 22.48% before): transfer is settlement of estate. No financial consideration involved. Ann. Dec. 11. WCOY Columbia, Pa. — Seeks acquisition of positive control of licensee corporation, Tri-Cities Broadcasting Corp., by Putbrese family (73 V3% after transfer. 50% before) through sale of stock by W. T. Merchant Jr. and Samuel J. Cole (each 11 2,3%) to Keith E. Putbrese (23 \'3%). Consideration $1,400. Ann. Dec. 5. WBAW Barnwell, S. C— Seeks transfer of control of licensee corporation, Radio WBAW Inc., from Virginia F. and J. A. Gallimore (each 30%) to Joseph B. and Gwen P. Wilder (together, 100% after transfer, 40% before). Consideration $31,278. Also see WBHC Hampton, S. C. Ann. Dec. 9. WBHC Hampton, S. C. — Seeks transfer of control of licensee corporation, Hampton County Broadcasters Inc., from J. A. Galli- more (50%) to Joseph B. and Gwen P. Wilder (together, 100% after transfer. 50% before). Consideration $25,112. Also see WBAW Barnwell. S. C. Ann. Dec. 9. WCLC Jamestown, Tenn. — Seeks acquisi- tion of positive control of licensee corpora- tion, Jamestown Broadcasting Inc., by Stanley Cravens (100% after transfer, 33 ','3% before) through purchase of stock from R. Gene Cravens and H. F. Lawson (each 33 y3%). Consideration $50,000. Ann. Dec. 5. KCAD Abilene, Tex. — Seeks transfer of control of licensee corporation. Westgate Broadcasting Co.. from Jack Hughes (100%) to H. S. Higginbotham (100%). Considera- tion is assumption of debt. Mr. Higgin- botham is KCAD employe. Ann. Dec. 9. KVDO-TV Corpus Christi, Tex.— Seeks transfer of positive control of licensee corporation, South Texas Telecasting Die, from Dr. J. A. Garcia (23.1% before transfer, 4.7% after) and others to Clinton D. McKm- non (77.7% after, 3.8% before). Considera- tion $48,000 Ann. Dec. 10. KUTV(TV) Salt Lake City— Seeks transfer of control of licensee corporation, KUTV Inc., from The Standard Examiner Publish- ing Co. to new firm owned by same persons in same percentages, The Standard Corp. No financial consideration involved. Ann. Dec. 6. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Jay A. Kyle issued initial decision looking toward (1) granting application of Radio Elizabeth Inc. for new daytime AM on 1530 kc, 500 w, in Elizabeth. N. J.; conditions include presunrise opera - 104 (FOR THE RECORD) BROADCASTING, December 16, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave.. N.W. Washington 7. D.C. FEderal 3-4803 Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L Diilard. Gen. Mgr. Edward F. Lorentz. Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4. D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6. D. C. Fort Evans 1000 Conn. Ave. Leesburg. Va. Member AFCCE SILLIMAN, MOFFET & KOWALSKI 1405 G St.. N.W. Republic 7-5S45 Washington 5, D. C. Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14. MISSOURI VIR N. JAMES CONSULTING RADIO ENGINEERS Applications and Field Engineering 345 Colorade Blvd.— S0206 Phone: 'Area Cede 303 ' 333-5562 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consultina Encinser AM— Frv 1— TV Micro* P. 0. Box 13287 Fort Worth 8. Texas BUtler 1 JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4. D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H Sr., N.W. 298-S850 WASHINGTON 6, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St.. N.W. Hudson 3-9000 WASHINGTON 6. D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 901 20th St.. N.W. Washington. D. C. Federal 3-1116 Member AFCCE JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2. Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyaff Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair. N. j. Pilgrim 6-3000 Laboratories. Great Notch, N. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4. D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9. TEXAS MEIrose 1-8360 Member AFC-CE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, HI. iA Chicago suburb) Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41. Ohio Phone: 216-526-4386 Member AFCCE PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston. W.Va. Dickens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwa+er, Michigan Phone: BRoadway 8-6733 Service Directory COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM -TV 103 S. Market St., Lee's Summit. Mo. Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave.. Cambridge 38. Mass. Phone TR=wbridge 6-2810 confacf BROADCASTING MAGAZINE 1735 DeSales St. N.W. Washington. D. C. 20036 ■for availabilities Phone: ME 8-1022 GEORGE C. DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68. International Airport San Francisco 28. California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 56. Texas CLendale 2-3073 MERL SAXON CONSULTING RADIO ENCINEER 622 Hoskins Street Lufkin. Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics. Inc. Multronics Building 5712 Frederick Ave.. Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE PAUL DEAN FORD Broadcast Engineering Consultant R. R. 2, Box 27 47885 West Terre Haute, Indiana Drexel 7597 BARKLEY & DEXTER LABS., INC. Donald P. Wise James M. Moran Consulting. Research & Development for Broadcasting, Industry & Government 50 Frankfort St. Diamond 3-3716 Fitchburg. Massachusetts BROADCASTING, December 16. 1963 105 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Dec. 11 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3,855 63 119 290 FM 1,115 17 99 244 TV 5221 57 80 126 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Dec. 11 TOTAL VHF UHF TV Commercial 473 88 56P Noncommercial 52 29 81' COMMERCIAL STATION BOXSCORE Compiled by FCC, Oct. 31 AM FM TV Licensed (all on a\r) 3,844 1,110 5211 CP's on air (new stations) 67 20 57 CP's not on air (new stations) 118 92 80 Total authorized stations 4,029 1,222 6581 Applications for new stations (not in hearing) 174 187 66 Applications for new stations (in hearing) 124 12 57 Total applications for new stations 298 199 123 Applications for major changes (not in hearing) 213 55 43 Applications for major changes (in hearing) 50 2 10 Total applications for major changes 263 57 53 Licenses deleted 0 0 0 CP's deleted 1 4 0 1 Does not include seven licensed stations off air. - Includes three stations operating on unreserved channels. tion with daytime facilities precluded pend- ing final decision in Doc. 14419; and (2) denying applications for new daytime AM stations on same frequency of Jupiter As- sociates Inc. to operate with 500 w. DA, in Matawan. and Somerset County Broadcast- ing Co. with 1 kw, DA, in Somerville, both New Jersey. Action Dec. 10. ■ Hearing Examiner Chester F. Naumo- wicz Jr. issued initial decision looking to- ward affirming commission's Oct. 24, 1962. grant of application of John Self for new AM on 1300 kc, 500 w-D, in Winfield. Ala. Action Dec 9. DESIGNATED FOR HEARING WHAY, The Central Connecticut Broad- casting Co., New Britain, Conn. — Designated for hearing applications for assignment of licenses to Connecticut-New York Broad- casters Inc. (WICC-AM-TV, WJZZ(FM) Bridgeport); dismissed that portion of peti- tion by WRYM-AM-FM New Britain asking that WHAY renewal application be dis- missed; made WRYM party to proceeding. Action Dec. 4. ■ By order, commission designated for hearing application of Noble Broadcasting Corp. for renewal of WILD Boston. Issues include questions concerning "double bill- ing," broadcast of lottery advertising, fail- ure to withhold federal income taxes and social security deductions from certain employes, financial qualifications, false and misleading financial reports and misrepre- sentation of facts to commission. Action Dec. 4. OTHER ACTIONS ■ By memorandum opinion and order, commission held in abeyance until further order proceeding on application of Radio Americana Inc. for new daytime AM on 940 kc, 1 kw, in Baltimore, but further ordered that interested parties so desiring may, within 60 days, file applications for 940 kc in Catonsville. Md., or Lebanon, Pa., using substantially same engineering char- acteristics, and proposing to serve substan- tially same service areas as were proposed in dismissed applications by Catonsville Broadcasting Co. and Rossmoyne Corp. It suspended application of the AM "freeze" and "cut off" rules for particular proceed- ing and provided that original applications would, if applicants so desire, be consoli- dated in hearing with any new applica- tions. Chairman Henry dissented and issued statement in which Commissioner Lee joined; Commissioners Cox and Loevinger not participating. Action Dec. 11. ■ By memorandum opinion and order, commission denied motion by WHDH Inc (WHDH-TV) for stay of Boston TV channe 5 comparative hearing pending action on petition for reconsideration of portion of hearing order which rejected WHDH re- quest for dismissal of application of Great- er Boston TV Inc. Commissioners Cox and Loevinger not participating. Action Dec. 11. ■ By memorandum opinion and order, commission denied petition by Speidei Broadcasting Corp. of Ohio for reconsidera- tion and rehearing of July 8 decision which granted application of Greene County Radio for new AM on 1500 kc, 500 w-D, in Xenia. Ohio, and which denied Speidel's mutuallv exclusive application for new station on 1510 kc, 10 kw-D, DA, in Kettering. Ohio. Commissioner Cox not participating. Action Dec. 11. ■ By order, commission denied applica- tion by Denver Area Broadcasters (KDAB). Arvada, Colo., for review of Review Board's Oct. 24 action denying leave to amend ap- plication to change proposed trans, site of KDAB. Commissioner Cox not participating Action Dec. 11. ■ By order, commission granted petition by The City of New York Municipal Broad- casting System for extension of time to Feb. 25. 1964, to file amendment to application for SSA to operate WNYC New York additional hours from 6 a.m. EST to sunrise New York and from sunset Minneapolis to 10 p.m. EST. and new application seeking regular licens- ing of presunrise and evening operations pursuant to commission's Oct. 24 memoran- dum opinion and order. Commissioner Lee not participating. Action Dec. 11. ■ Commission (Commissioner Cox not participating) scheduled following TV pro- ceedings for oral argument cn March 2: Syracuse. N. Y., channel 9; and Orlando, Fla.. channel 9, rescheduled from Feb. 28. ■ Commission's schedule of application filing fees will become effective on Jan. 1. 1964. Applications submitted by mail and postmarked later than 12 midnight, Dec. 31, 1963, must be accompanied by fees pre- scribed in commission's rules. No fees will be required to accompany applications post- marked prior to Jan. 1, 1964, irrespective of date on which application actually arrives at commission, or any of field offices. Ap- plications submitted by hand to commission, or to any of field offices, subsequent to close of normal working hours on Dec. 31. 1963. must be accompanied by fees prescribed in commission's rules. Action Dec. 9. ■ Commission gives notice that Oct. 15 initial decision which looked toward grant- ing application of The Hampden-Hampshire Corp. to increase daytime power of WHYN Springfield, Mass., on 560 kc from 1 kw to 5 kw, continued nighttime operation with 1 kw; conditions include precluding presun- rise operation with daytime facilities pend- ing final decision in Doc. 14419, became ef- fective Dec. 4 pursuant to Sect. 1.276 of rules. Action Dec. 9. ■ By memorandum opinion and order, commission denied petition bv Vallev Tele- casting Co. (KIVAfTVl) Yuma, Ariz., for reconsideration of Aug. 9 action which granted assignment of license of KBLU and CP of KBLU-TV Yuma from Desert Tele- casting Co. to Desert Telecasting Inc., and which also granted extension of time to construct latter station. Commissioner Ford not participating; Commissioner Cox dis- sented. Action Dec. 9. ■ By memorandum opinion and order, commission (1) denied petition by W. D. Frink, tr/as Jefferson Radio Co., to extend time from Dec. 11 to Jan. 10, 1964, to oper- ate WIXI Irondale, Ala., in order that agree- ment for assignment of CP and sale of physical assets may be amended and proc- essed in orderly manner, and (21 on own motion, extended effective date of commis- sion's Sept. 13 decision to Jan. 1. 1964, solely for purpose of winding up, application for assignment having been rendered moot by denial of application for license. Action Dec. 6. ■ Commission en banc, by Commissioners Henry (Chairman). Hyde, Bartley and Loevinger, rescheduled oral argument from Dec. 16 to Jan. 9 in proceeding on applica- tions of The Young People's Church of the SUBSCRIPTION APPLICATION I BROADCASTING The Businessweekly of Television and Radio ^ I 1735 DeSales Street, N.W., Washington, D. C, 20036 J Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues ! □ 52 issues & 1964 Yearbook $13.50 □ 1963 Yearbook $5.00 (so long as supply lasts) > 14.00 □ □ Payment attached Please bill name title/ position* address □ Business □ Home city state zip code o company name 106 (FOR THE RECORD) BROADCASTING, December 16, 1963 Air Inc. and WJMJ Broadcasting Corp. for new FM stations in Philadelphia. Action Dec. 6. ■ Commission, on request by WORZ Inc., postponed from Jan. 13 to Feb. 28, 1964, oral argument in proceeding on applica- tion and that of Mid-Florida Television Corp. for new TV stations on channel 9 in Orlando, Fla. Commissioner Cox not partici- pating. Action Dec. 4. ■ Commission gives notice that Oct. 9 initial decision which looked toward ( 1 ) granting application of Marshall Broadcast- ing Co. for new AM on 1540 kc, 250 w-D, in Marshall, Mich., condition, and (2) denying application of Wright Broadcasting Co. for new station on same frequency with 5 kw (1 kw-CH), DA, D, in East Lansing, Mich., became effective Nov. 29 pursuant to Sect. 1.153 of rules. Action Dec. 4. ■ Commission gives notice that Oct. 9 initial decision which looked toward dis- missing without prejudice application of The Y T Corp. for new FM on 99.3 mc in Palo Alto, Calif., and terminating proceed- ing, became effective Nov. 29 pursuant to Sect. 1.153 of rules. Action Dec. 4. ■ By decision, commission granted appli- cation of Wabash Valley Broadcasting Corp. for renewal of license of WTHI-TV (ch. 10) Terre Haute, Ind., and denied competing application of Livesay Broadcasting Inc. for CP for same facility. Chairman Henry and Commissioner Bartley dissented and issued statements; Commissioners Cox and Loev- inger not participating. Initial decision of April 22, 1960, looked toward action. Action Dec. 4. ■ By memorandum opinion and order, commission dismissed applications by Wa- bash Valley Broadcasting Corp. and Illiana Telecasting Corp. for new TV stations on channel 2 in Terre Haute, Ind. Action is without prejudice to filing new applications by Jan. 31, 1964. It stems from Court of Appeals decision of June 27, 1963, which, among other things, affirmed commission's allocation of channel 2 to Terre Haute but held that determination of to whom it ought to be assigned must be on basis of new pro- ceeding, and directed commission to permit filing of such applications within reasonable time and subject to comparative hearing. Commission will entertain appropriate ap- plication for interim operation on channel 2 there by interested applicants, but, because Wabash Valley is already operating on local channel 10, it will not be permitted to par- ticipate in any such interim operation. Chairman Henry issued concurring state- ment; Commissioner Loevinger issued state- ment; Commissioner Cox not participating. Action Dec. 4. Routine roundup ACTIONS BY REVIEW BOARD ■ By separate orders, in proceeding on applications of TVue Associates Inc. and United Artists Broadcasting Inc. for new TV stations on channel 23 in Houston, granted petitions by Broadcast Bureau to extend time to Dec. 20 to file responses to TVue's motion to modify, delete and en- large issues; and to Dec. 20 to file responses to United Artists' motion to enlarge issues. Actions Dec. 10. ■ By memorandum opinion and order, denied untimely filed petition by The Pratt- ville Broadcasting Co. to reopen record in proceeding on application and that of Billy Walker for new AM stations in Prattville, Ala. Action Dec. 9. ■ Granted petition by Sunbeam Television Corp. to extend time to Dec. 16 to reply to responses to petition to enlarge issues in proceeding on Sunbeam's application for renewal of license of WCKT(TV) (ch. 7) and Community Broadcasting Corp. for new station on that channel in Miami. Action Dec. 9. ■ Granted petition by Radio Haddonfield Inc. to extend time to Dec. 19 to file excep- tions to initial decision in proceeding on application for new AM in Haddonfield and that of Salem County Radio for new sta- tion in Salem, both New Jersey. Action Dec. 9. ■ Members Berkemeyer, Nelson and Pin- cock, adopted decision granting application of International Radio Inc. to increase power of KGST Fresno. Calif., from 1 kw to 5 kw, continued operation on 1600 kc, D; conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. May 13 initial deci- sion looked toward action. Action Dec. 6. ■ By memorandum opinion and order in proceeding on application of Eastside Broad- casting Co. for new AM in Phoenix, Ariz., (1) denied appeal by Maricopa County Broadcasters Inc. (KALFl, Mesa, from ex- aminer's Oct. 8 ruling which denied KALF's request to introduce evidence with respect to Eastside's proposed tower site, and (2) denied KALF's petition to enlarge issues in proceeding. Board Member Nelson con- curred. Action Dec. 6. ■ Granted petition by Greater Boston TV Inc. to extend time to Dec. 10 to file oppo- sitions to petition to enlarge issues relating to Greater Boston in Boston TV channel 5 proceeding. Action Dec. 6. ■ In proceeding on applications of KWEN Broadcasting Co. and Woodland Broadcast- ing Co. Inc. for new AM stations in Port Arthur and Vidor, respectively, both Texas, granted petition by Broadcast Bureau to extend to Dec. 11 time to file responses to following pleadings — petition by KWEN to enlarge issues, and petitions by Woodland to delete and enlarge issues. Action Dec. 5 ■ Granted petition by Valparaiso Broad- casting Co. to extend time to Dec. 18 to file exceptions to initial decision in proceeding on application and that of Porter County Broadcasting Co. for new AM stations in Valparaiso. Ind. Action Dec. 5. ACTIONS ON MOTIONS ■ Commission denied request by A. Earl Cullum Jr. to extend time from Dec. 10 to Jan. 10, 1964, to file comments and from Dec. 20 to Jan. 20, 1964, for replies in matter of reduction in aural-to-visual power ratio for VHF TV stations to make it consistent with ratio required of UHF TV stations. Action Dec. 6. By Office of Opinions and Review ■ In proceeding on applications of WEAT- TV Inc. and Scripps-Howard Broadcasting Co. to change trans, location, etc., in WEAT- TV (ch. 12) and WPTV(TV) (ch. 5), re- spectively, both West Palm Beach, Fla., granted request by Broadcast Bureau to extend time to Dec. 10 to file replies to petition to terminate proceeding and grant application and petition for reconsideration and grant. Action Dec. 6. ■ Granted request and supplement by WTIF Inc. to extend time to Dec. 10 to file petition for reconsideration in matter of re- vocation of license of WTIF Tifton and for renewal of license of WDMG Inc. (WDMG). Douglas, Ga. Action Dec. 3. By Chief Hearing Examiner James D. Cunningham ■ Granted petition by Central South Dakota Broadcasting Co. to extent of dis- missing but with prejudice application for new daytime AM (KEZE) in Huron, S. D.. and terminated proceeding. Action Dec. 10. ■ Dismissed with prejudice for failure to prosecute application of Capitol Television Inc. for renewal of license of KVUE(TV) (ch. 40) Sacramento. Calif., and retained in hearing status application of Camellia City Telecasters for new TV on that channel in Sacramento; directed Capitol Television to file with secretary of commission within 10 days affidavit as to whether it has been promised, or has received, anything of value, directly or indirectly, by reason of abandon- ment of application. Action Dec. 6. ■ Substituted Examiner Walther W. Guen- ther, in lieu of Examiner Arthur A. Glad- stone, as presiding officer in proceeding on AM application of Northland Radio Corp. (KWEB), Rochester, Minn. Action Dec. 5. ■ Substituted Examiner Jay A. Kyle, in lieu of Examiner Arthur A. Gladstone, as presiding officer in proceeding on applica- tions of Teleprompter Transmission of Kansas Inc. Action Dec. 5. ■ Subject to objection by any interested party within 10 days, substituted presiding officer as shown in lieu of Hearing Ex- aminer Asher H. Ende in following: Ex- aminer Forest L. McClenning: Black Hills Video Corp. Action Dec. 4. ■ Substituted Examiner Chester F. Nau- mowicz Jr. in lieu of Examiner Arthur A. Gladstone as presiding officer in proceeding on application of Big Chief Broadcasting Inc. (KLPR), Oklahoma City. Action Dec. 4. a Substituted Examiner Herbert Sharfman in lieu of Examiner Arthur A. Gladstone as presiding officer in Paterson, N. J., TV com- parative proceeding. Action Dec. 4. ■ Designated Examiner Herbert Sharfman to preside at hearing in Victoria. Tex., chan- nel 19 proceeding; scheduled prehearing conference for Jan. 6 and hearing for Feb. 10, 1964. Action Dec. 3. By Hearing Examiner Isadore A. Honig ■ Pursuant to agreements reached at Dec. 9 prehearing conference in proceeding on AM application of LaFollette Broadcasting Inc. (WLAF), LaFollette, Tenn., scheduled certain procedural dates and ordered hear- ing to commence as scheduled on Dec. 23. Action Dec. 9. ■ Granted motion by Leon Lawrence Si- dell, Hamburg, N. Y., to continue from Dec. 9 to Jan. 9, 1964, time for exchange of ex- hibits; Dec. 17 to Jan. 17, 1964, for hearing on exhibits, and from Jan. 7 to Feb. 10. 1964, for cross examination of Sidell in consoli- dated AM proceeding in Docs. 14031 et al. Action Dec. 5. ■ Pursuant to agreements reached at Dec. 2 further prehearing conference in proceed- ing on AM application of Verne M. Miller, Crystal Bay, Nev.. scheduled certain pro- cedural dates and hearing for Feb. 4, 1964. Action Dec. 3. By Hearing Examiner Chester F. Naumowicz Jr. ■ Pursuant to certain agreements reached and approved by examiner, continued Dec. 10 hearing to Dec. 16 in proceeding on ap- plications of Edina Corp. and Tedesco Inc. for new AM stations in Edina and Bloom- ington, respectively, both Minnesota. Action Dec. 9. ■ Pursuant to agreements reached and certain rulings made at Dec. 9 prehearing conference in proceeding on AM applica- tion of Big Chief Broadcasting Inc. (KLPR), Oklahoma City, scheduled certain procedur- al dates and continued Dec. 11 hearing to Feb. 24, 1964. Action Dec. 9. ■ Scheduled prehearing conference for Dec. 9 in proceeding on AM application of Continued on page 113 for your tower ||Q||ftj ^ requirements evCTCMe ^SYSTEMS A complete tower erection service that has these ; i special advantages: \ : 1 ✓ DEPENDABILITY \ 1 v/ RELIABILITY i ✓ COMPLETE ENGINEERING ✓ COAST TO COAST | SERVICE Be sure to obtain price quota- ' tions and engineering assist- • ance for your complete tower 1 needs from America's foremost 1 tower erection service. 1 1 BROADCASTING, December 16, 1963 107 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date ) • SITUATIONS WANTED 20<* per word — $2.00 minimum • HELP WANTED 25* per word — $2.00 minimum • DISPLAY ads #20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30* per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036 Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions photos etc, sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return RADIO Help Wanted — Management Manager for small market deep south 5 KW. Preferably with 1st phone. Emphasis on sales. Possibility of buying interest for right party. Box P-46. BROADCASTING. Manager wanted for single station West Texas market. No high salary or draw artists wanted. Income is here for man who can produce. You produce for me and I will help you advance. Will consider top sales- man or sales manager ready to manage station. Box P-116, BROADCASTING. Manager to launch new South Jersey coastal AM station. Box P-129. BROADCASTING. Station Mgr. new daytime station Mpls, Minn, area — strong on sales and capable of complete management. Opportunity for in- vestment. Box P-163. BROADCASTING. Station Manager wanted who is an excellent salesman, can lead people, who also has knowledge of FM Broadcasting besides AM broadcasting. This is a New England Pull- Timer. Please send a resume and photo. Must be a man of integrity and above re- proach. Box P-173, BROADCASTING. Sales Detroit — Immediate opening for solid sales- man, capable of management, top station multiple chain. Good starting salary. Box M-169, BROADCASTING. Fine opportunity young creative salesmen offered by seven station Mich-Wise group. Our stock-holders, key personnel come through our sales department. Rapid ad- vancement to qualified person. Box P-153, BROADCASTING. Large east coast market. Resumes to include references. Chain operation. Appearance, intelligence and ambition combined with hard work will provide a decent living with an adult programed station. Capabilities, potential more important than formal ex- perience. I need vou right now. Box P-165, BROADCASTING. Station manager, must be heavy on local sales and be able to create local salable pro- motions, New England daytimer. Opportunity for investment. Send full resume, financial requirements and picture in first letter. Box P-186, BROADCASTING. WPIK serving Washington-Northern Virginia with adult programing looking for one damned good man, or woman. No picnic, but intelligent person can earn good living. I insist on outstanding personal references . . . which will be checked. In addition to ability to sell, you must be able to write creatively. Resume to me. Bill Gallagher, Jr., General Sales Manager, WPIK. Virginia Theatre Building, Alexandria, Virginia. Everything confidential. Radio salesman — Mature, experienced, ag- gressive for permanent sales position with No. 1 Pulse station in Illinois' No. 2 market. A good family man with solid radio sales background will earn a substantial income. Contact: John R. Speciale. WRRR, Rockford, 111. Announcers Are you a young radio announcer with a mature voice, some commercial experience, and a desire to join a good medium market station? Then let's get together. We're loaded with employee benefits. The mar- ket's a good one, and the staff is broad- casting minded. Send tape resume and salary range to Box N-154. BROADCAST- ING. Announcers — (Cont'd) Experienced announcer needed immediately for midwest metro-market good music sta- tion. Must have good air voice and commer- cial delivery. Will consider only those desir- ing permanent employment. Box P-65, BROADCASTING. Wanted: Swinging top 40 format dj, Negro, for all night slot in brand new show case studio. Tell all and send tape with first letter to Box P-71, BROADCASTING. Talented, enthusiastic professionals wanted. Morning man $8000-10,000; specialist in crea- tive production spots $7800-9100: afternoon man $5200-6500: salesmen— liberal draw against commission. Well established station will give preference to applicants from the Carolinas, Virginia, Southeast. Tell all, sell all first letter with air check to Box P-106. BROADCASTING. Is your production the kind other deejays admire? Airwork the polished, professional calibre that cries out for more attention, appreciation. Too young to have all this talent and drive? We've got a home for you at top-rated pop station in medium market. Other young pros to welcome you. Rush details, tape, pic to Box P-109, BROAD- CASTING. If you are a competent aggresive newsman and comprehend mobile news coverage, we want to hear from you. Highly respected top-rated operation in Illinois. Send tape and complete resume to: Box P-114. BROADCASTING. Pennsylvania kilowatt needs morning man dependable, mature, professional. Send tape, resume, photo to Box P-154, BROADCAST- ING. Eastern North Carolina station needs sales- man announcer. Salary plus commission. Send resume and photo to Box P-172, BROADCASTING. Opening Jan. 15. Young anncr., mature voice, some commercial staff and sports ex- perience. Good small market operation. Modern facilities, loaded with fringe bene- fits. Adult station, fine image. $90 wk. start — raises. No selling or copy writing. Near east- ern metropolitan city. Box P-180, BROAD- CASTING. All-around announcer for medium southeast market. Top tunes with lot of freedom for thinking dj. Maturity a must, Send tape, resume, with your ideas on how to operate. Box P-185, BROADCASTING. On your way up? This may be your move. Got gimmicks? Different voices? An inside heckler? Special approach to top 40? Make it interesting and exciting for teens and young adults and we'll do the same for you. Evening show. First phone. If you're the guy — name your price. Top-rated east coast station requires good references, picture, tape and personal resume. Box P-187, BROADCASTING. Eastern 50,000 watter looking for creative morning man. We want a man with imagin- ative ideas to handle an adult audience. ... A man capable of holding our current #1 rating in the AM. Rush tape, resume, and minimum salary expected. Box P-195, BROADCASTING. Announcer — 1st ticket. No maintenance. Middle Atlantic area within 60 miles of Na- tion's capital. Complete resume to Box P-201, BROADCASTING. Wanted: A crazy, zaney, jumping dj for 100% Negro programed station. One who can turn a sophisticated city up-side-down. Sta- tion located in one of the 10 leading markets. All correspondence confidential. Terrific compensation for right man. Send audition tape to Box P-202, BROADCASTING. Announcers — (Cont'd) Good opportunity for afternoon man with personality. Big band format in Wheeling, W. Va. Pay? Depends on your talent. Posi- tion opening 1st of January. Box P-203 BROADCASTING. Moving up? Morning man with potential, wit and intelligence wanted by all-new modern radio station. Will consider men working other slots who can move to morn- ings. We go first class and intend to dominate our market with your help. Send tape and resume to Box P-204. BROAD- CASTING. Texas kilowatt needs mature, experienced dj for adult programing. If you can sell a commercial and make a record show sound interesting, send air check, resume, and references. All tapes returned. $100.00 week. Box P-208, BROADCASTING. KLMR Lamar, Colorado within 30 days to be 5000 watts. Has opening for experienced announcer. First phone necessary. Contact Kent Roberts, KLMR. KSON, San Diego's first and only c&w sta- tion expanding air personality staff. Need tape and resume immediately. KSON, U. S. Grant Hotel, San Diego 1, Calif. Porterville, Calif., all around man with 1st phone needed now. Practical engineering not manditory but desirable. Salary open. Phone Gary Garlund, KTIP, 209-784-1450. Announcer with first phone. No mainten- ance. WAMD, Aberdeen, Md. Experienced announcer for suburban Mary- land, independent. Send tape, resume, photo immediately to WASA, Havre De Grace, Md. Announcer-salesman, run good board, serv- ice active accounts, references required. Mr. Wideman, WATT, Cadillac, Michigan. Bright sounding announcer without prob- lems, by January 1st. Prefer Florida resi- dent. Gale Brooks, WBIL, Leesburg. Metropolitan Detroit station wants experi- enced dependable air personality. Send tape and resume to WBRB, Box 2164. Livonia. Mich. First class ticket required — combo man for 1 kw daytimer. Tell all first letter. General Manager, WEBO, Owego, New York. Immediate opening for strong commercial announcer, air personality with original humor and mature voice. Top station in Grand Rapids. Salary open. Rush tape and resume to WGRD, 35 Lafayette Ne., Grand Rapids, Michigan. Announcer. Live, swinging, personality, top 40 operation WHSL, Wilmington, N. C. Michigan daytimer has immediate opening for 1st phone announcer-newsman. Prefer family man looking for permanency, and opportunity for advancement. Salary open, dependent on ability. Send tape-resume and picture to WJUD, St. Johns, Mich. Caught in the draft. Announcer needed. Willing to learn, assisting in music depart- ment. Adult format, wonderful country, wonderful station. Dean Loudy, WNNT, Warsaw, Va. If you are experienced with news, good music and transmitter duties. Call Wash- ington stereo station. WASH. 108 BROADCASTING, December 16, 1963 Announcers — (Cont'd ) Production Programing & Others .Management — (Cont'd) Excellent opportunity for experienced an- nouncer radio staff with television oppor- tunities. Send snapshot. Resume and off-air check stressing music and commercials. Pro- gram Director. WOC-AM-FM, Davenport, Iowa. Announcer-copywriter: Take charge of copy deDartment. Send tape, resume, photo and sample copy to: F. H. Stewart, WSVS, Crewe, Va. Announcer-first phone . . . Middle of road programing . . . EmDhasis on announcing . . . WTHM — Box 1530. Lapeer, Mich. Wanted Negro 1st phone combo. Little main- tenance for small market davtimer. Call collect Ted Revnolds 919-654-3971. Announcers; All states. Tapes to Darden Associates, Box 231. Roosevelt. X. Y.. 212- TW6-1245. Negro group operating Tampa — Birmir.gham — Shreveport — Little Rock — Jackson — Rich- mond, has opening for 2 swinging R & B men with teenage appeal — and a dynamic religious personality. Send resume — late photograph — tape. Program Director, Mc- Ler.don Broadcasting Company, Box 197, Jackson. Miss. It's a fact — First phone announcers earn more money: Secure your future with an FCC First Class License. Five weeks in beautiful, warm and sunny Florida. And now. in addition to RETs famous five (5) week first phone course — now third phone, plus broadcast endorsement by correspond- ence. Only S16.00. Same famous guarantees the residence course. License or complete refund. Radio_ Engineering Institute of Florida. Inc., 135 N. Pineapple Avenue. Sara- sota. Fla. Technical Wanted: Negro engineer, first class ticket only, experience not necessary, only willing- ness to work and learn. 5 kw-directionai. Complete resume and minimum starting salarv immediatelv to Box P-TO, BROAD - CASTTNG. Announcer — 1st Ticket. No maintenance. Middle Atlantic area within 60 miles of Na- tion's capital. Comolete resume to Box P- 200. BROADCASTING. Wanted: First phone engineer with experi- ence in Ail and completely automated FM. Send full particulars and general salary re- quirements first letter to KB EM Box 910. Roswell, New Mexico. Wanted: Kentucky daytimer has opening for Chief engineer announcer. Good pay. Small communitv. Send tape, resume and refer- ences to WAXY. Albanv, Kv. Immediate opening for engineer. 5 kilowatt. Contact Morris R. Shufnebarger. WGOH, Grayson. Kentucky. Phone 474-5144. Wanted first class ticket operator for full time AM FM station, located in southern New Hampshire. Contact: Miss Shirley I. Roy. Knight Management Corp., Boston, Mass. Production Programing & Others Need both experienced news director and dj. Want mature voices. Good pav. Send tape, resume to Box N-185, BROADCAST- ING. Wanted — farm director, newsman, midwest. Age no factor. Box P-9, BROADCASTING Experienced announcer-copy writer who can also double in news needed for midwest metro-market station. Versatility with ma- ture presentation desired. This is a good music station. Onlv those seeking permanent emDlovment need'applv. Box P-66. BROAD- CASTING. Program director. Major market. (East). Top 40. No screamer advocates. Must have prov- able track record of ratings and clever pro- duction. Box P-158. BROADCASTING. Continued Newswriter who can collect, write and broadcast local and area news. Knowledge of sports helpful. WICY. Malone. New York. Immediate opening for fulltime newsman. Need man with ability to find, report and build local news stories, and maintain pres- ent outstanding reputation. Send tape and resume with historv of earnings to Jim Mc- Donald. WKNY. Kingston. New York. Young newsman for one of the midwests most aggressive news operation. Opportunity for both radio and television local news gathering, writing and reporting. Only- dedicated newsman may apply, for the work and challenge will find you out. Send tape, resume and photo to Sam Hall, WTRC. Elkhart, Indiana. Newsman — Wgic. AM dial 1500, Xenia, O. Write or call Dick Moran, Gen. Mgr., Don't call collect. Situations Wanted — Management General Manager — Seventeen years in radio from small market independents to medium market network mcluding group operation. Successful local sales record. Worked with top reps on national sales Xine years Man- ager: remainder as Sales Manager, P.D.. News Director, talent. Best references. Box P-4, BROADCASTING. Qualified to manage. Eight years experience in Ail and FM. References. New York State only. Box P-76. BROADCASTING. Unusually well-qualified broadcaster avail- able for" management position within the next 90 days. This man has 15 years solid experience in large-market operation. Box P-89, BROADCASTING. Formula for a profitable radio station: 1. Correctly analyze your market and competi- tion. 2. Design your air sound to build a sal- able image. 3. Promote that image. 4. Get the program department to do your bidding. 5. Get your sales department to sell. 6. Keep collections current? 7. Thoroughly know FCC regulations. 8. Add a multitude of small details and stir 20 hours per day. In 9 years I have successfully mastered this formula and presently proving my ability as Manager. I'm familiar with Network, Independent, and all size markets. Box P- 147, BROADCASTING. Small-Medium market preferably in middle- west. Outstanding background in sales and management, aggressive with the know how and ability to put new life into your station. Presentlv emploved in large market. Box P-149. BROADCASTING. Veteran announcer earning 58,000 wishes to make transition to management. College graduate, creative, industrious, versatile. Age 29. Box P-159. BROADCASTING. Devoted to quality radio that combines profit and pride. Station or sales manager avail- able soon. Excellent record sales, research, programing. Boston Area first choice. Box P-161. BROADCASTING. Major market personality desires switch to management. Happy financially, but want more productive future. Age thirty-. Ten vears radio. Sales and program management background. Ability, creativness. ambition. Let's talk. Box P-174. BROADCASTING. Wanted: Opportunity, not just salary. In- terested; Management and sales. Experi- ence: over 2 vears local radio and network TV. College gfad.. 28, married. Veteran. Hard Work guaranteed. Presently employed. Box P-176. BROADCASTING. Manager of small market station strong on sales has reached earning potential. Desires Gen. or sales manager position. Can relocate. Resume and references available. State ap- proximate starting salary with first letter. Box P-178. BROADCASTING. I've increased sales here by l.OOO^r in one of the country's most difficult markets, within 1 vear. and I can prove it. Presently em- ploved general manager, expert in program- ing" with real sales know how, also excellent engineer. Seeking management with incen- tive plus respectable salarv,-. I can do it. Box P-179. BROADCASTING. Attention station owners: I have an excel- lent background in sales, promotion and management to offer. Give me the key, sit back and watch the results. Preferably mid- dlewest. Presently employed. Exchange ref- erences please. Box P-193. BROADCASTING. Veteran broadcaster with 18 years experi- ence, 14 of which have been in managerial capacities, available for radio management in competitive market. Stations I have run in major markets always top-ranked. Mar- ried, three children. Age 41. Well known among leading agencies and major station reps. Excellent references. Box P-205, BROADCASTING. Man of long experience in sales manage- ment is available. Qualified in local and national fields. Extensive contacts through- out industry. Excellent references. Box P-207. BROADCASTING. Mature capable manager announcer, news- man. Experienced radio and television. At- tention: Wisconsin. Minnesota. Michigan. Contact Carl Erwin. Manager. KFLJ. P.O.B. 593. or phone 111. Walsenburg. Colorado. Sales Sales my primary interest as sales manager or salesman. Have 22 years radio experience in all phases. Finest references. Write Box P-59. BROADCASTING. Announcers San Francisco first phone personality avail- able. Interested? Box X-45, BROADCAST- ING. 4 years experience in sales, announcing & play-by-play. Desire smaller mkt. in mid- west or west. All replies answered. Box P- 44. BROADCASTIXG. Sports announcer looking for sports minded station, finest of references. Box P-74 BROADCASTIXG. First phone radio-TV announcer, newswriter, 35, married, two children. Box P-77, BROADCASTIXG. Gal disc jockey, traffic, women's programs, great writer, continuity, scripts, hard worker. Available immediatelv. Box P-92, BROADCASTIXG. N.Y.. N.J.. Conn, — Announcer, dj, newscaster, experience, tight productional fast board. Family man. Box P-133. BROADCASTIXG. Announcer engineer — 1st phone — desire staff position, your style or mine. Good news, good music, good background — 2!2 years sales advertising. South or Southwest pre- ferred, not required. Box P-142, BROAD- CASTIXG. Announcer — D-J — experienced and mature fast and tight board. Fluid delivery can start immediatelv. Box P-148. BROADCAST- IXG. Highly experienced, mature, general an- nouncer. wiU accept any living wage for a rapid placement. Excellent credits. Box P-150. BROADCASTIXG Announcer-4 years experience. Age 25 — mar- ried— wants job in Wisconsin or Minnesota. Box P-156. BROADCASTIXG. DJ announcer, mature, reliable, good voice, now working medium market, top 40. Wants middle of road station — prefer San Francisco or West Coast. Box P-157. BRODCASTING. Mature personality looking for the right job. Resume taoe on request. Box P-199, BROADCASTIXG. Attention New England. Top forty DJ. 5 years experience plus opinion and women's shows. Good habits and family man. Box F-160. BROADCASTING. First Phone showman — 6 years in top 50 markets. Available immediatelv. Box P-162 BROADCASTIXG. BROADCASTING, December 16. 1963 109 Announcers — (Cont'd) Technical TELEVISION Announcer-Emcee. Young, personable pro- fessional actor-announcer with heavy local, national radio-video credits seeks opportu- nity with progressive station seeking strong personality and programing on which to hinge sales. I've got the background, ideas, showmanship and salesmanship to pay off for you. Interested? Box P-167. BROAD- CASTING. College student desires part time position in Northern California town near State College. , First Phone. No experience. Box P-171, BROADCASTING. Announcer-dj bright personality. Authori- tative news, family man—Dependable. Not a prima donna or floater. Box P-181. BROAD- CASTING. Lively and talented female with warm per- sonality, dj, newsman, copywriter. Profes- sionally trained to do best job possible. Box P-192, BROADCASTING. 16 years experience. Announcing, selling, first class license. Steady, reliable, refer- ences. Box P-209, BROADCASTING. Announcer-dj — experience, Negro, bright personality, authoritative newscast, tight production, not a floater or prima donna. Box P-211, BROADCASTING. DJ announcer — authoritative newscaster, de- pendable— family man, personable, coopera- tive, fast operation. Box P-212. BROAD- CASTING. Announcer dj — married & dependable. Ex- perienced. Authoritative newscaster. No floater or prima donna. Box P-213, BROAD- CASTING. DJ-announcer, 25 years old. Military service complete. Experienced top 40 personality plus. Box P-215, BROADCASTING. Announcer, dj, 1st phone, presently work- ing. College grad. Age 31, mature voice, warm personal delivery. Authoritative news. Desires music background. Four years ex- perience A.F.R.S. Prefer middle-of-road sta- tion and/or TV in or near metropolitan area. Would like opportunity for copy and production. Available immediately. Tape, resume, photo on request. Box P-216. BROADCASTING. Flexible, professional personality. Experi- enced all phases, any market. Authoritative newscaster, bright interesting dj/announcer. Box P-217, BROADCASTING. Announcer/dj or newscaster. Bright, inter- esting personality. Experienced all phases, tight board, competent air sales, beeper phone, interviewing, authoritative news. Responsible, college background, excellent references. Box P-218, BROADCASTING. Dear Santa: Do you know anyone who wants a good announcer for Xmas? Box P-220, BROADCASTING. DJ-announcer: Bright air personality, au- thoritative newscaster, dependable, coopera- tive, tight board, not a floater, professional attitude. Box P-222, BROADCASTING. Presently Detroit personality! Smile-like voice . . . versatility . . . experience . . . mature, midwest only. Box P-223, BROAD- CASTING. Top 40 dj with first phone desires posi- tion in West-South or midwest. 3 years ex- perience. Write Dick Moore, 2706 Moorehead, Apt 2 El Paso, Texas or call 505-393-3909. Available Jan. 1. Young & capable radio personality. First Phone. DJ or News. Write Mike Wen'gert, P. O. Box 503, Naples, Fla. or after Christmas at 9725 Cambria Dr. St. Louis Mo. C&W DJ. Discharge from Army soon, Ten years Experience. Jack Reno, Box 328 Waynesville, Missouri. First phone, Radio, television experience. High power transmitters. Directionals. Available for anything, anywhere. Box P-170, BROADCASTING. Presently employed studio engineer with major radio network experience in New York seeks like position with recording studio, net or station, or similar audio work. Smooth board, proficient editor, live music experience. Light maintenance. Can also write, announce. Degree, first phone, mar- ried. New York metro or suburbs preferred. Box P-188. BROADCASTING. Now available — experienced engineer. Have created and maintained one of 1he outstand- ing metropolitan sounds. Can offer the best of references for credit, character, and tech- nical ability. Extreme familiarity with all phases of directional antenna systems, main- tenance and installation of all types of equipment, and equipment construction. Thirteen years engineering experience in radio. Bob Swortwood, 10207 Longmeadow, Dallas, Texas, DI 8-6071. Experienced chief, AM, FM, TV. audio proofs, first phone nine years. Willing to re- locate, C. William Simpson. 815 N. 4th St., Sunbury, Penna., phone 717 AT 6-0464. Production Programing & Others Quality continuity director or writer for quality sound that adheres to NAB code, pleasant appearance, good voice, college, married, 30 & 3rd phone. Box P-43, BROAD- CASTING. Copywriter, thoroughly experienced, radio, TV, agency, creative, production oriented, effective. Box P-58, BROADCASTING. I thrive on tough competition and real chal- lenge. This PD/JOCK with a first phone has a consistent record of being number one. Let me program your station into the num- ber one slot. All replies considered. Box P-61. BROADCASTING. Responsibility, who needs it? I do! Experi- enced radio /TV announcing, sales, cont., prod., promotion, publicity. College degree and ability to go with it. Ratings, references, tape and resume for asst. Mgr. or pd offer. Box P-151, BROADCASTING. Male copywriter, proven ability, ten years solid-sell experience, radio, TV. Box P-152. BROADCASTING. Newsman with an established reputation in broadcast journalism, seeking a responsible position in one who takes pride in his work and versatile background in the industry. Box P-177, BROADCASTING. 15 years — all phases — present position 4 years #1 jock major market. Desire pd in major or medium market — open for discus- sion . . . presently earning $10,000. Box P- 183, BROADCASTING. Copywriter . . . Slave. Will labor for less in southwest. Top references. Straight copy that sells. Promotion and program ideas. Squeezed-out by change of ownership. Con- tact him. Box P-184, BROADCASTING. Programing or traffic department. Three years experience. Box P-189, BROADCAST- ING. Hooper proven programer and promotion man now available to progressive station or group in major market. Dynamic back- ground in local stations in top ten plus National promotion background. Work now being heard in over 400 markets. Box P-190, BROADCASTING. Top rated — southwest good music man — top 40 ability. Talented production ... 5 years experience-family man. Permanent position only. Texas, midwest. Box P-197, BROAD- CASTING. Custom radio production spots (not jingles). Send 50 cents for sample tape and low rates, station and agencies inquiries invited. Gary Van, 110 E. Union St., Newark, New York. 14513 Help Wanted — Management Mid-central television station will be re- placing its general manager due to promo- tion. If you are qualified for this heavily sales-oriented position please submit your qualifications and references. Box P-119, BROADCASTING. Announcers Virginia fulltime radio and TV operation needs good experienced announcer. Middle of the road format. Must be reliable. Op- portunity for TV sports, send tape, pix, re- sume and salary expectations to Box P-88. BROADCASTING. Technical Have immediate opening for experienced CATV engineer in construction and opera- tion of proposed elaborate and large sys- tem. Send full particulars in initial response. Box N-7, BROADCASTING. Wanted — assistant chief Engineer for large American TV station outside continental U. S. Must have studio and transmitter ex- perience, prefer single man but will con- sider others. All replies confidential. Box P-169. BROADCASTING. Full power California VHF has opening for studio engineer. Second phone, and video & audio switching experience required. Box P-175, BROADCASTING. Wanted — Chief Engineer for Southeast TV station. Fully equipped in small market. Must have tape experience. Adivise qualifi- cations and salary requirements in complete confidence. Will not check on your refer- ences without first checking with you. Write Box P-219, BROADCASTING. Studio engineer. VTR maintenance experi- ence essential. Salary over $150.00 per week. IBEW contract. CBS affiliate in southern California metropolitan community, 2 hours drive from Los Angeles. Send letter and re- sume to Chief engineer, KBAK TV. 2210 Chester Avenue, Bakersfield, California. FA 7-7955. Chief engineer for 5 kw directional and 1 kw sister station, need an experienced man who can assume complete responsibility for both studio and transmitter maintenance. Contact E. M. Tink, V.P. of engineering, KWWL-TV, Waterloo, Iowa. Experienced Chief Engineer, major market. Ability to take over and initiate practical projects. Must be energetic and able to tackle tough problems. Available immediate- ly. Phone 534-8281, Denver, Colorado, Ed Carroll. Production, Programing & Others Kids show . . . tried and proven brand new show. For VTR phone 213-332-3398. Box P- 27, BROADCASTING. TV news director in medium market. Now top-rated newscaster in major market. Thorough reporting, writing, filming experi- ence. $750 minimum. Box P-155. BROAD- CASTING. Situations Wanted — Management Thru the ranks, pioneer in TV sales, sales management and station management. Well known in industry. Past member of NAB board. Top references. Connections with reputable owners, first consideration. Also interested in replies from affiliated indus- tries. Box P-206, BROADCASTING. Announcers TV staff announcer seeks larger market. Long experience all phases. Box P-182. BROADCASTING. 110 BROADCASTING, December 16, 1963 Announcers — (Cont'd) FOR SALE Miscellaneous — (Cont'd) Announcer, delivers selling commercial, selected by top National accounts as local spokesman. Eight years TV, seven years present job in medium large market, desires to move up. Present income $10,000 yearly. Need guarantee of this, plus opportunity for more, dependent on ability. No geo- graphical preference. Tape and references for genuinely interested. Box P-214, BROAD- CASTING. Experienced announcer in all phases of TV. Married with one child. Age 29. Desire relocation in larger market. Box P-224, BROADCASTING. Technical Director of Engineering: Presently employed. Thirteen years experience medium-major market television. Seeking change for valid reasons. Capable, ambitious, strong engi- neering and administrative background: FCC, labor negotiations, etc. For resume write Box P-164, BROADCASTING. Production Programing & Others News Director. Top-rated delivery coupled with extensive major market administrative experience. Unusual situation makes this award winning reporter available after first of year. Kines, VTR, and references avail- able. Box P-166. BROADCASTING. Operations-production manager with pro- graming & personnel experience wants posi- tion utilizing background. Family man, 33, with journalism degree and special person- nel training. Box P-168, BROADCASTING. Production supervisor: 6 years experience including film, directing, and studio in small to medium market. Married, family. College graduate. Presently employed, good refer- ences. Wishing to relocate in northwest, southwest or Rocky Mountains. Box P-191. BROADCASTING. Want to locate in an active ooeration. Pro- duction, direction and technically oriented. Two degrees, 25, male, married. Minimum $7,000. Box P-196. BROADCASTING. New York area. Top flight midwestern pro- ducer-director with extensive commercial/ ETV experience is relocating in New York City. Willing to start at bottom of creative operation . . . agency . . . production house . . . commercial or etv station. Box P-198. BROADCASTING. WANTED TO BUY Equipment GE XT-1A 1 KW AM transmitter, Robinson turntables, Rust remote control equipment, 4X500F tubes, Wollensack T-1500 tape re- corders, state condition and price. Box P-50, BROADCASTING. Eight-bay Andrew FM, antenna. Box N-284, BROADCASTING. Wanted: WDBC, Escanaba, Michigan has been granted an increase to 10 kw. Station is now seeking a 10 kw transmitter. Contact General Manager A. E. Dahl, 606 Luding- ton Street. Lampkin FM frequency deviation monitor, model 205A: Bird wattmeter, model 43. Box P-194, BROADCASTING. UHF station going on air needs all equip- ment— transmitter, cameras, tower, antenna etc. Be specific. Give prices. Box P-221. BROADCASTING. Self-supporting tower, 200-300 feet, suitable for microwave. WJBF-TV, Augusta, Ga. FOR SALE — Equipment Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind. 440 Columbus Ave., N.Y.C. Equipment — (Cont'd) Xmlssion Line; Teflon insulated, l%" rigid, 515 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. Television film camera RCA TK-20A with accessories in good condition. Inspection or inquiries invited. Box P-45, BROADCAST- ING. For sale — A Collins 26-J-l Auto level limit- ing amplifier, near new $150.00. Collins ATC PB 150/PB 190 cartridge playback unit, near new $325.00. Collins ATC AB 150/AB 190 record amplifier for above w/connecting cables $200.00. Contact Howard L. Harring- ton, Box 385, Ogallala, Nebrlaska. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. Reversable geared motors, ideal for remote control, 24 volts AC or DC. $10.00 each write Box P-72, BROADCASTING. Sacrifice 4 sets RCA TV eye Vidicon cameras in good working condition. $200 each. Paul McAdam, Box 691, Livingston, Montana. Machenzie repeater system. 1 CPR record unit. 5 CPB playback unit. 150 cartridges and miscellaneous supplies. $750. Magnecord PT6-6 complete recorder. Richard Haskey, KGUD, Santa Barbara, California. Federal 191-A, 192-A or 193-A FM trans- mitter operators. We plan dismantling a 192-A in good operating condition. Want spare parts? Write KUTE. 217 West Broad- way, Glendale 4, Calif. Antenna relay EF Johnson DPDT contractor 145-202-13 brand new $65.00. WHAI, Green- field, Mass. 190' guyed tower for immediate sale to best offer. Purchaser must dismantle and haul. Call Jimmy Childress, 586-2221, Sylva, North Carolina. RCA microphone, type BK-11A, Junior velo- city, like new, used only twice, complete with microphone stand, cable. Cannon plug, $110. WBVM, 1924 Genesee St., Utica, N. Y. For sale: Gates spot tape used less than one year. Original cost $1,000 will take $400. WQXT, Palm Beach, Fla. Three (3) Blaw-Knox 200 ft. self-supporting towers galv. in excellent condition. P. O. B. 575, Vidalia, Georgia. 1 KW Gates FM IB Transmitter, Used 8 months, reasonable, Tel. 513-866-5929. P. O. 222, Miamisburg, Ohio. BUSINESS OPPORTUNITY Will trade 15 years of successful large mar- ket ownership-management experience for managerial position with stock option. All communications will be answered in con- fidence. Box P-90, BROADCASTING. MISCELLANEOUS 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. Two daily 4:30 feature reports, with the actual voices of the newsmakers, on top national and international stories. Perfect partner to complement your sparkling local coverage — daily tape via air mail special delivery. Peak listener reaction — low cost. Let us join your team. Write Box N-61, BROADCASTING. Jockey Joker is a new series of one line gags for deejays. This publication will be habit forming. First issue $2.50. Show-Biz Comedy Service (Dept. BJ) 65 Parkway Court. Brooklyn 35, New York. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Loa Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K, Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St, Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. San Francisco's Chris Borden School con- tinues top placement record. Proven 1st phone and "modern" sound. Illustrated bro- chure. 259 Geary St. Next class January 13. Save time; Save money! Come to beautiful, warm and sunny Florida and get your FCC first class license in just five (5) weeks! Full resident tuition only $295.00. License or complete refund. Free placement. Radio Engineering Institute of Florida. Inc., 135 N. Pineapple Ave.. Sarasota. Florida. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin January 13, March 16, and May 18. Lab training and advanced electronics available after first phone course to, those who wish to continue. For free brochure, write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. 90027 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W 43rd. N. Y. OX 5-9245. BROADCASTING, December 16, 1963 111 INSTRUCTIONS— (Cont'd) Situations Wanted — Announcers WANTED TO BUY Intensive thirteen week course In announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts January 13. Signal Broadcasting, 431 W. Colfax, Denver, Colorado, 80204. Also announcing, station operations course and TV production. America's pioneer. 1st in broadcasting since 1934. National Academy of Broadcasting, 814 H St. NW, Washington 1, D. C. Beginning announcers! Get the groundwork for your radio career at home through a complete tape course. Covers announcing, production and programing. Audio examples, lectures, lesson manuals. The best low cost way to learn the ropes. Free brochure. Capco Broadcasting Instruction, Box 5053, Tulsa, Oklahoma. FCC License in six weeks. Total cost $300.00, radar endorsement included. Resident class only. Your opportunity in Space City. Hous- ton Institute of Electronics, 652 M and M Building, Houston, Texas. Next class Jan- uary 13th. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Help Wanted — Sales RADIO SALESMAN Modern format network station needs young, aggressive time salesman who knows his product. Guaranteed draw and account list. Should be capable of future development. Send complete info, including present salary. FRED EPSTEIN KSTT, DAVENPORT, IOWA Help Wanted — Announcers Announcers-Sales Positions open — coast to coast. 125 offices to serve you. Send tape and resumes to Helen Clark Snelling & Snelling, 917 Washington Street, Wilmington, Delaware Technical ENGINEER-ANNOUNCER A top metropolitan market popu- lar music and news station needs an all nite announcer-engineer. Must know audio and be capable to perform maintenance on Auto- matic Tape Control, Collins and MacHenzie as well as, Continental Electronics remote control equip- ment. Start $575 to $600 per month. Send tape of air work and resume to include engineering background. Box P-226, BROADCASTING TOP RADIO/TV PERSONALITY Once every few years one of "us" become available. Professional by every standard. 20-yrs. Top ratings. Miami-New York- Holl> wood 9 with major chains . . . Bar- tell, McLendon then Crowell-Collier. Valid reasons for leaving KDWB after 5-yrs. Sav^vy . . . know-how . . . ace-gagman reputation. TV emceeing . . . nite-club . . . movies . . . play writing . . . newspapers . . . not immune to P.D.ing. Versatile . . . adaptable to any format. Tapes . brochure . . . top refs. HAL MURRAY . . . 2490 BEACON ST. ... ST. PAUL, MINN. . . . 551 13 . . . PH 633-3930 Stations (Cont'd) EMPLOYMENT SERVICE YOU'RE WANTED ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS MIDWEST SATURATION WRITE FOR APPLICATION NOW BROADCAST EMPLOYMENT SERVICE 4825 10th Ave. So. Minneapolis, Minn. 55417 The leading company for the recruitment and placement of: BROADCAST PERSONNEL Agency 527 Madison Ave. New York City 10022 SHERLEE BARISH, Director WANTED TO BUY— Stations WILL BUY ALL OR PART Radio Exec, seeks all or part ownership of radio or TV station in Iowa, Illinois, Wise, or Indiana. Have B. S. Degree. Strong background in Operations, Programing, News, Sales. Replies confidential to : Box N-173, BROADCASTING -WANT STATION- Prefer Mass.-Conn.-R. I.-N. Y. Veteran manager will buy 5I%-I00% AM Sta- tion; will owner-operate. Must be realis- tic price with terms. CONFIDENTIAL BOX P-225, BROADCASTING WANT TO BUY FULLTIMER 1 KW to 5 KW Money maker in Texas. Principles only. Box 5096, Lubbock, Texas. FOR SALE — Stations WESTERN METRO DAYTIMER Has averaged almost $70,000 gross over past eight year period but suf- fering under absentee ownership. Metro population 90,000, trade area 250,000. Priced at $50,000 for quick sale. Very little cash down for reliable, qualified, operators. Phone 208-344-3794 after 7 PM MST. OHIO STATION 5 KW-N I KW-D Profitable absentee owned station for sale on terms to finan- cially qualified buyer. Cash flow will justify asking price. Send financial quali- fications with your inquiry. Box P-210, BROADCASTING THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washngton 7, D. C. -CONFIDENTIAL NEGOTIATIONS- For Buying and Selling RADIO and TV STATIONS in the eastern states and Florida W. B. CRIMES & CO. 2000 Florida Avenue, N.W. Washington 9, D. C. DEcatur 2-2311 FOR SALE — Equipment TAPECASTER SELLS DIRECT Quality Tape Cartridge Equipment Top Performance — Reasonably Priced Model TV- 1500 All Transistorized Combination Record-Playback Unit $545.00 Model 600-P Transistorized Playback Unit $250.00 TAPECASTER ELECTRONICS, Box 622, Rockville, Maryland 112 BROADCASTING, December 16, 1963 Continued from page 1 07 Big Chief Broadcasting Inc. (KLPRi. Okla- homa City. Action Dec. 6. By Hearing Examiner Sol Schildhause ■ Granted petition by Ottawa Broadcast- ing Corp. (WJBL), Holland. Mich., to con- tinue certain procedural dates and hearing from Jan. 7 to Feb. 25. 1964. in proceeding on AM application. Action Dec. 9. By Hearing Examiner Herbert Sharfman ■ Granted petition by - Prince William Broadcasting Corp. (WPRWl, Manassas, Va., to reopen record in proceeding on AM ap- plication, et al. (Docs. 14873 et al.: received in evidence exhibit 16 and again closed record). Action Dec. 4. By Hearing Examiner Elizabeth C. Smith. ■ Accepted late filed proposed findings by Broadcast Bureau in proceeding on AM ap- plication of WAEB Broadcasters Inc. iWAEB). Allentown, Pa. Action Dec. 10. ■ Granted motion by Midwest Radio-Tele- vision Inc. i WCCO), Minneapolis, to con- tinue Dec. 9 further hearing conference to Dec. 10 in proceeding on application of Municipal Broadcasting System for SSA to operate WNYC New York additional hours from 6 a.m. EST to sunrise New York and from sunset Minneapolis to 10 p.m. EST and Midwest's petition to cancel SSA, etc. Action Dec. 5. BROADCAST ACTIONS by Broadcast Bureau Actions of Dec. 10 WHAY New Britain. Conn. — Granted re- newal of license. WFAG Farmville, N. C. — Rescinded Nov. 27 action which granted renewal of license. KOGT Orange, Tex. — Granted mod. of li- cense to change studio location; remote con- trol permitted: conditions. KABE Westwago, La. — Granted mod. of CP to change ant. -trans, and studio locations and remote control point, change type trans, and make changes in ant. system. ■ Following stations were granted exten- sions of completion dates as shown: WENG Englewood, Fla., to April 15, 1964; KBVU Bellevue, Wash., to Feb. 1. 1964; KCVR Lodi. Calif., to Jan. 1, 1964: WIKI Chester. Va.. to April 11, 1964; WBLF (aux. trans.) Belle- fonte. Pa., to Jan. 31, 1964; KNOP North Platte, Nebr., to Jan. 1, 1964; WMRO-FM Aurora, 111., to April 15, 1964. FOR SALE Stations (Cont'd) To buy or sell Radio and/or TV proper- ties contact: patt Mcdonald co. P. 0. BOX 9266 - GL 3-8080 AUSTIN 56, TEXAS — STATIONS FOR SALE — FAR WEST. Fulltime. Priced at S75.0O0. Terms. NEW ENGLAND. Exclusive. Priced at $85.- 000. Terms. SOUTHWEST. Exclusive. Priced at $150,000. Terms. JACK L. STOLL & ASSOCS. 6381 Hollywood Blvd. Los Angeles 28, California Fla. coast daytime $ 50M terms Ca. small power 90M SOLD Me. single daytime 100M 299r M. W. medium daytime 85M terms West Top 50 fulltime 1.0O0M 29% buying and. selling, check w if h V CHAPMAN COMPANY inc 2045 PEACHTREE RD., ATLANTA. GA. 30309 Actions of Dec. 9 Cimarron TV Club, Cimarron and Dawson, both New Mexico — Granted CP for new VHF TV translator on channel 9 to translate pro- grams of KGGM-TV (ch. 13) Albuquerque, N. M. WQTY Arlington, Fla.— Granted CP to change ant -trans, location to Jacksonville, Fla.. and make changes in ground system. ■ Granted licenses for following noncom- mercial educational TV stations: WMVT Milwaukee; KTXT-TV Lubbock. Tex.; WGSF Newark. Ohio; KYVE-TV Yakima, Wash.; WEDH Hartford, Conn., redescribe trans, location as Avon, Conn., and specify studio location as Trinity College, Hartford: KLRN San Antonio, Tex., and change main studio location to Radio/TV Building, Cam- pus of University of Texas, Austin, Tex.; WOUB-TV Athens, Ohio, and redescribe studio location; KVCR San Bernardino, Calif., and specify ERP as 5.75 kw vis. and 3.09 kw aur.; KWSC-TV Pullman. Wash., and specify ERP as 3.3 kw vis. and 1.7 kw aur. ■ Granted licenses covering changes for following noncommercial educational TV stations: WCET Cincinnati; KUED Salt Lake City; KETC St. Louis and redescribe trans, location; condition. ■ Following stations were granted exten- sions of completion dates as shown: KCHV Coachella. Calif., to Jan. 2. 1964; WTIP Charleston. W. Va., to Jan. 15. 1964: WSLM Salem, Ind.. to Jan. 1. 1964; WKRC Cin- cinnati to Feb. 5. 1964; WDGY Minneapolis to May 1. 1964; WHBL Shebovgan, Wis., to May 1, 1964; WLAN Lancaster. Pa., to Feb. 1. 1964; WHHY (main trans.) Montgomery. Ala., to Jan. 15, 1964; WMTL Leitchfield. Ky„ to Jan. 31, 1964; KGBA Santa Clara, Calif., to Jan. 1. 1964; WPRC Lincoln, 111., to Mav 6. 1964; WIVI Christiansted. V. I., to Feb. 25, 1964; WTOR Torrington, Conn., to Jan. 1, 1964; WHHY-FM Montgomery. Ala., to Jan. 15. 1964; KCRA-FM Sacramento, Calif., to Feb. 15. 1964; KHSJ-FM Hemet, Calif., to Jan. 15, 1964: WVTP-FM Mount Kisco, N. Y., to Jan. 15. 1964: WCEN-FM Mt. Pleasant. Mich., to May 11, 1964; KBOX-FM Dallas to April 30, 1964: WSFM(FM) Birm- ingham, Ala., to April 30, 1964. Actions of Dec. 6 KVSO Ardmore, Okla. — Granted license covering increase in daytime power and installation of new trans. KLIQ Portland, Ore. — Granted license covering installation of old main trans, as aux. trans, only. KSOM(FM) Tucson, Ariz. — Granted license covering change in ERP and installation of new trans. Topeka Broadcasting Association Inc.. Topeka, Kan.— Granted CP for new VHF TV translator on channel 7 to translate pro- grams of WIBW-TV (ch. 13) Topeka. Kan. *KPEC-TV Lakewood Center, Wash. — Granted CP to change type trans. WEAW-FM Evanston, 111. — Granted mod. of SCA to make changes in programing: without prejudice to whatever action com- mission mav deem appropriate in connec- tion with WEAW-FM renewal application, and shall not be construed as authorizing use of superaudible or subaudible signals for the purpose of main channel ( simplex 1 receiver control. KVDO-TV Corpus Christi, Tex. — Granted mod. of CP to change studio location. WNPS New Orleans — Granted extension of authority to operate from 10 a.m. to 6 p.m., five days weekly, for period ending Dec. 31. KFNF Shenandoah, Iowa— Granted exten- sion of authority to operate with sign-off at 7:15 p.m.. Monday through Saturday, and 7:30 p.m.. Sundays, except for special events, for period ending Feb. 15, 1964. ■ Granted CP's to replace expired permits for following new VHF TV translator sta- tions: K02BH. Ute Mountain, Ute Tribe of Indians. Aneth. Utah and Towaoc. Colo.: K07BA, Mizpah TV Club. Coalwood, Mont., and modify trans, apparatus; K02CG. K07EA. 3 Cities TV Club Inc.. Riddle. Canyonville. Tri City, and Myrtle Creek, all Oregon, change type trans, and make changes in ant. system. ■ Following stations were granted exten- sions of completion dates as shown: WONE TV Davton. Ohio, to June 6. 1964: WATO Oak Ridae. Tenn.. to Jan. 1. 1964: WKLP Keyser. W. Va.. to April 1, 1964; WTIX New Orleans to May 1, 1964; KOAD Lemoore, Calif., to May 11. 1964: WGBS (main trans.) Miami to June 10. 1964; WTHI Terre Haute, Ind., to Mav 20. 1964: KHFH Sierra Vista. Ariz., to Feb. 28. 1964: KEEN San Jose. Calif., to May 1. 1964; WWWW Richmond, Va.. to May 7. 1964: WOLF Syracuse, N. Y., to Jan. 19, 1964; KWJJ Portland. Ore., to May 15. 1964: KRPM(FM) San Jose, Calif., to Mav 1, 1964; WHPL-FM Winchester. Va., to May 15. 19*4- 'KFME(TV) Fargo. N. D., to March 1, 1964. Action of Dec. 5 American Broadcasting-Paramount The- atres Inc., New York — Granted extension of authority to deliver programs to stations (AM or FM) under control of Canadian Broadcasting Corp. or to any licensed sta- tions in Canada where programs have been, are being, or will be broadcast in U. S. by ABC licensees or permittees, for period end- ing Dec. 5. 1964; conditions. Actions of Dec. 4 Community TV Association Corporation, Red River, N. M. — Granted CP for new VHF TV translator on channel 12 to translate programs of KGGM-TV (ch. 13) Albuquer- que, N. M. WAST(TV) Albany— Granted extension of completion date to June 4. 1964 (main trans, and ant.). Action of Dec. 3 WOWO New York — Granted authority through current license term to deliver play-by-play descriptions of hockey games via leased telephone landlines to CFCO Chatham. Ontario, Canada. Actions of Dec. 2 ■ Granted CP's for following new VHF TV translator stations: Chinook T. V. Asso- ciation Inc. on channel 6. Chinook, Zurich, Fairview, and Clear Creek, all Montana, to translate programs of KRTViTV) (ch. 3) Great Falls. Mont.; Jackson Hole Translator Inc. on channels 11 and 13. Jackson, Wyo., KID-TV (ch. 3) and KIFI-TV (ch. 8), both Idaho Falls. Idaho. Actions of Nov. 29 WETT Ocean City, Md. — Granted renewal of license. W. C. Whitchurch, Glenwood Springs, Colo.— Granted CP for new VHF TV trans- lator on channel 7 to translate programs of KREX-TV (ch. 5) Grand Junction, Colo.; condition. Rulemakings AMENDED ■ By order, commission amended proce- dural" rules to provide that beginning Jan. 1, 1964. hand-carried applications that are accompanied by fee payments for filing with commission will be delivered to mail and files division, office of executive director. Room 7226 in New Post Office Building, Washington. Action Dec. 5. PETITIONS FOR RULEMAKING FILED ■ WPMP Pascagoula. Miss. — Requests in- stitution of rulemaking proceeding to allo- cate frequency of 98.9 mc for use as class C FM at Pascagoula. Received Nov. 26. ■ WFRB Frostburg. Md. — Requests insti- tution of rulemaking proceeding looking to- ward allocation of channel 287B to Frost- burg as follows: Frostburg: delete channel 244A, add 287B; Oakland, Md.: delete chan- nel 285A. add 244A. Received Nov. 27. ■ WLOD Pompano Beach. Fla. — Requests institution of rulemaking proceeding to as- sign new channels as follows: Pompano Beach: add channel 274: Delray Beach. Fla.: delete channel 274. add 300: West Palm Beach. Fla.: delete channel 300. add 221. Received Nov. 29. ■ South Dakota Educational Television Association Inc. — Requests institution of rulemaking proceeding looking toward res- ervation of VHF channel 2 at Poscoe. S. D.. for noncommercial educational use. Re- ceived Nov. 29. ■ WRFD-FM Columbus-Worthington. Ohio — Requests institution of rulemaking pro- ceeding looking toward revision of FM table of assignments as follows: Jackson. Ohio: delete channel 249 A. add 261 A: Kenton. Ohio: delete channel 252A. add 237A: Lima. Ohio: delete 249A. add 285A. Received Dec. 4. BROADCASTING, December 16, 1963 (FOR THE RECORD) 113 BIGGEST THING IN THE WORLD ON WHEELS It's the steel service tower of Com- plex 37 Vertical Launch Facility, the ground hardware that is going to send the Saturn rocket into earth orbit. It's so high that on a clear day you can see it when you're more than ten miles away from Cape Kennedy. The tower rolls on wheels so it can be readily moved to and from the This mark tells you a product is made of launch pad to erect the Saturn rocket and provide thousands of sep- arate servicing operations before firing. This design was made possi- ble by United States Steel research. The tower designers worked closely with U. S. Steel technical people selecting the proper steel (ranging from reliable carbon steel to others which are as much as 300% stronger modern, dependable Steel. United and possessing unusual properties ) for each member, and together they produced this nimble giant unlike anything ever before created. The same USS steels have already made possible improved designs in earthmoving equipment, transporta- tion equipment, and construction. America grows with steel— and U. S. Steel is first in steel. States Steel 114 BROADCASTING, December 16, 1963 OUR RESPECTS to Richard Charles Block The right odds make a gamble worthwhile A lot of eyebrows went up when, in mid-1962. Kaiser Industries applied for UHF stations in five major markets. UHF at that time was considered to be the wrong pan of the spectrum, a sort of TV slum area where one would not expect to meet a blue chip organization like Kaiser, with money enough to go first class and buy a VHF station if it really wanted to get into major market television. But those eyebrow raisers were not acquainted with the man responsible for those UHF applications. Richard C. Block, general manager of the Kaiser Broadcasting Division of Kaiser Indus- tries Corp. Mr. Block likes to think things out in advance. He's willing to take a chance, to back a longshot if the odds are right and the opportunity for suc- cess is there, but he wants to know the pros and cons in advance, so he can do whatever needs to be done to bring home a winner. When Mr. Block recommended UHF to Kaiser he did not present a picture of fast profits. Instead, he made it quite plain that a new UHF station in a major market already served by several VHF stations could probably lose money not only at first but for several years. But. with the increase in the UHF set count expected to start after next April, when only all-channel TV sets go on the mar- ket, a few years should put a UHF sta- tion in a competitive situation that will give it a chance for profitable operation. Boy Announcer ■ Richard Charles Block has carried on a love affair with broadcasting for as long as he can re- member. As a boy in San Francisco (where he was born Dec. 17. 1926) his idol was Mort Werner, a neighbor- hood lad about 10 years older who was an announcer. In 1939, Mort went to Los Angeles to work at k.mtr (now klac) as "The Singing Announcer" and that summer young Richard performed what was perhaps the greatest selling job of his career. He persuaded his parents to take him to Los Angeles and he persuaded Mort to let him work at the station. "I wrote commercials for Star Furniture." he said, "and when Mort let me read my words on the air I was the proudest 13- year-old in the land."' Not long after. Mr. Block became an FM fan. one of the first in San Fran- cisco. In the fall of 1944, while waiting for his 18th birthday and his admission into the Merchant Marine Cadet Corps, he worked as an announcer and copy writer at kalw(fm), pioneer FM sta- tion on the West Coast, owned by the San Francisco Unified School District. After the war he went to Stanford University, where he was graduated with an AB degree in 1 949. A year later he went back to FM as program director of kdfc(fm) San Francisco. FM To UHF ■ Once more his career in FM was interrupted by a bugle call. This time it was the Korean War and a two-year hitch in the Coast Guard, chiefly as port security officer at San Francisco's Fort Mason. Discharged in 1953. he married Cecelia Uhfelder. "a neighborhood girl I'd known since she was four," and started looking for a job — in broadcasting, of course. He found one at a pioneer UHF station. ktvu. channel 36 in Stockton. Calif. "I was hired to do a survey," he re- called, "but they let me do other things as well for my $225 a month and they even put my bride on the payroll as night telephone operator." A VHF station, kovr. came into Stockton: ktvu went into limbo and Mr. Block joined kovr, where he an- nounced, wrote continuity and "had my first experience with a regular commer- cial TV station." In September 1955. he moved to kcra(tv) Sacramento as traffic man- ager and sales promotion man. Here the owner-manager, the late Ewing Kelly, "gave me an insight into the broadcasting business. He was a great broadcaster and working for him was a real education." At kcra, Richard Block was indoc- trinated into national sales. On a trip to New York in lanuary 1957, he saw his old friend, Mort Werner, for the first time since 1939. Mr. Werner, now a program executive at NBC-TV. told Mr. Block Mr. Block what he needed was some major market experience. "Mort used an unforgettable phrase: 'it is very im- portant to add to your personal inven- tory." So I quit my job at kcra and went to San Francisco, the only major market I knew anything about. Luck was with me. The first afternoon I went to kron- tv and asked to see the sales manager. Norm Louvau. His secretary told me I'd have to telephone for an appoint- ment. Then, when I was properly squelched, she said: 'He's free now, go on in." I did and was hired as sales promotion director and merchandising manager." A year went by at kron-tv. Then Mort Werner cropped up in San Fran- cisco as vice president of Kaiser Indus- tries and offered Mr. Block the job of managing the Kaiser stations, khvh- am-tv Honolulu. Mr. Block, with a lot of ideas he wanted to try out. readily accepted. "And there I was," he said, "managing a network-affiliated TV station as well as a radio station. Then Hawaii got state- hood and how could we miss?" Back To FM And UHF « In 1961, Mr. Block was brought back to San Francisco to map a campaign for ex- panding the list of Kaiser broadcast properties. His first move was to buy a San Francisco FM station, kbay. which he promptly rechristened kfog ("It's a natural for San Francisco and our foghorn sound is an unforgettable station identification"). Next came his UHF proposal, which has resulted in construction permits for stations in San Francisco. Corona (cov- ering Los Angeles) and Detroit. Mean- while. Richard Block spends about one week a month in Hawaii, keeping a supervisory eye on khvh-am-tv as well as pushing his new assignment in real estate. A year ago he was made vice president and general manager of the Kaiser Hawaii-Kai Development Corp.. a 6,000-acre satellite city development about 10 miles from downtown Hono- lulu. The Hawaii-Kai position terminates for Mr. Block at the end of this month so he can devote full attention to broad- casting. "Since we were passing from land development to sales I borrowed the TV sales manager for the job." he commented, "and we were the first real estate development with an availability sheet." The Blocks and their children. Julie. 7, and Nicholas, 3, live in the Seacliff section of San Francisco, a 15-minute drive from his office in Kaiser Center, towering over downtown Oakland. BROADCASTING. December 16. 1963 115 EDITORIALS No bull, Mr. Duram I T is always refreshing — although it ought to be com- I monplace — to see advertisers and agencies get their backs up in defense of radio and television. Thus Art Duram's speech in Pittsburgh the other day (Broadcasting, Dec. 9) deserves special notice. What Mr. Duram said was not essentially new or par- ticularly newsy — if it had been said by a broadcaster. Its importance came from the combination of what was said and who said it. Mr. Duram is senior vice president for television and radio at Fuller & Smith & Ross, and his voice therefore was a heartening sign that the people who rely so heavily on broadcasting in their own businesses will resist threats to its vitality as a business medium — or as an infor- mation and entertainment medium, which is the same thing. What Mr. Duram said was that in a number of high- sounding policies the government and in particular the FCC have degraded the public interest in whose name those policies were invoked. He looked aghast at the prospect of a government-managed broadcasting, whose results he said would be, at best, "a clumsy, crippled form of commercial TV" and, at worst, a disappearance of competitive broad- casting and the development of "some form of pay tele- vision." Mr. Duram is not, of course, the only client who has stood up in broadcasting's defense. But it is mystifying that there have been so few. Broadcasters and the buyers will always have their differences, but basically they are allies, not enemies. Whatever, weakens one impoverishes the other. Not only broadcasting, but all users of broadcast advertising, need more men representing the other partner- ship in this alliance to speak out as knowledgeably and as forcefully as Art Duram did in Pittsburgh. Time for a showdown FOR some time very little has been said on this page about LeRoy Collins, president of the National Associa- tion of Broadcasters. The view here has been that although criticism of Mr. Collins's administration was often justified, a certain deference was owed him while he made what many broadcasters predicted would be an adjustment from his life- long career as a politician to the unfamiliar work of repre- senting private enterprise. The adjustment that has been awaited has failed to ma- terialize. This publication does not pretend to know what is on Mr. Collins's mind. His actions of recent weeks suggest, how- ever, that his thoughts may be concentrated at least as much on a resumption of a political career as on a permanent commitment to his present affiliation. Consider the evi- dence: ■ At a chamber of commerce meeting in Columbia, S. C, to which he had been invited to speak on broadcasting mat- ters he delivered a condemnation of Southern resistance to integration and an appeal for the advancement of civil rights. ■ Within a few days he followed the Columbia address with another in Los Angeles that amplified his earlier theme. In Los Angeles he also urged the institution of federal-state conferences to resolve differences over federal and state jurisdictions. ■ In the same week he refused to deny a published report in the Miami News that he was considering running for the United States Senate. The report was written by the editor of the News, Bill Baggs, a good friend of Mr. Collins. The undenied Miami News report and the two speeches 116 on subjects wholly unrelated to broadcasting but of para- mount interest on the current political scene can hardly be expected to resolve broadcasters' doubts about the future of their association president. Last week, as reported else- where in this issue, some broadcasters asked him about his intentions. They got evasive replies. The development of indications that Mr. Collins may be reverting to character as a practicing politician comes at a time when he is giving broadcasters other reasons for con- cern. In a speech Nov. 30 to an assembly of the National Council of Churches he devoted much of his text to a criti- cism of cigarette advertising, a subject unrelated to the meeting but skillfully timed to call attention to the immi- nent report of the U. S. surgeon general on the relation of smoking and health. As matters now stand, Mr. Collins has maneuvered the NAB boards, which meet late next month, into a position where they will find it difficult to avoid taking some kind of action on cigarette advertising. Assuming that the surgeon general's report finds some statistical connection between smoking and various diseases, Mr. Collins will be able to assert the rectitude of his criticism of cigarette advertising and to apply pressure for NAB board action on the implied threat that inaction will precipitate more public speeches on the subject by the leader the boards will have disavowed. For a hired employe who is theoretically answerable to the boards he has put on the spot, Mr. Collins is exhibiting astonishing independence. The board meeting next lanuary will not be the first at which Mr. Collins's personal aspirations and maneuvers have been the dominant theme. At every meeting since he became president, the board members have assembled with the firm intention of somehow getting their fractious em- ploye under control. And during every meeting they have been beguiled into thinking, as the phrase has gone, that "Roy is coming around." The events of recent weeks ought to crystallize board opinion. Mr. Collins unquestionably has the intelligence and the experience to become a good president of the NAB. At the moment there must be considerable doubt that he has the necessary interest to become one. He owes it to the association, which pays him $75,000 a year plus generous expenses, to assume the fulltime job as the paid advocate of broadcasters' interests. The board owes it to the NAB membership to state the requirements of the office of the presidency and to develop administrative procedures to assure that the requirements will be met. Drawn for BROADCASTING by Sid Hix "Will the real Santa Claus please stand up?" BROADCASTING, December 16, 1963 the Finest in TV Tape Recorders The TR-22. with its excellence of design and brilliance of performance, .attracts attention wherever it's in operation. Fully transistor- ized, it does away with problems of power, heat and space, reduces maintenance. It provides highest standards of quality and reliability. Any studio can benefit from this symbol of the finest in TV Tape. " S ® The Most Trusted Name in Television Washington D.C. is our local beat. Network news programs from Washington, fine as they are, can't cover all the stories that affect particular states. Our Washington Bureau can. Bill Roberts, Carl Coleman and Norn's Brock file radio and TV reports daily to our stations on matters of area importance. They're backed by more than 20 of Washington's top specialized report- ers, the bureau men of time, life and fortune. Thus we join the world's most impor- tant news city to our audiences. We have done so, on a full-time basis, since 1958. We believe that group operators— a third force in broad- casting-can offer unique services to the communities their stations serve. As a division of Time Incorporated, Time- Life Broadcast is especially gratified to be able to deliver those services in the area of news and public affairs. CALIFORNIA-kOGO-TV-AM-FM San Dieso COLORAOO-klZ-TVAMFM Denver INDIANA-WFBM-TV-AM-FM Indianapolis MICHICAN-WOOD-TV-AM-FM Crand Rapids MINNESOTA— HTCN-TV-AM Minneapolis/St Paul 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO DECEMBER 23, 1963 Radio stations expect that business in 1963 will set revenue records for many 21 'Advertising must benefit consumers' may be new FTC antitrust standard 30 Sex and violence on TV to be weighed again by Senate subcommittee 54 Clutter question bandied about by buyers, broadcasters, but to little avail 24 COMPLETE INDEX PAGE 7 H00SIER FAVORITE (Formerly WISH Radio) The "Better Half" of Indianapolis Radio E STAR STATIO DON W. BURDEN, PRESIDENT WIFE • AM-FM • INDIANAPOLIS KOI L • AM-FM • OMAHA KISN • PORTLAND SOLD NATIONALLY BY H-Radio competition is good for everybody III 1939, before BMI, three companies produced all of the hit records of all of the top popular songs. TODAY) Billboard listings for the past year indicate that 75 record companies have contributed their talents to the pro- duction of 237 hit records which are available to broadcasters, and of which 179 ( or 75.5%) are licensed through BMI. BMI A BROADCAST MUSIC INC., 589 FIFTH AVENUE, NEW YORK 17, N. Y. /^PENSIONS : Time is best measured, not by the chronometer nor the sun that seems to move — nor by the station's daily logs accumulating the increments of sec- onds into r&cordeci years of service. Rather for the public and for the station, time is best measured by the substance with which it is endowed— each min- ute being as important as the other in the continuing' dialogue between a broadcaster and his community, in Houston, DIMENSION: TIME is -*-"«. WINN The October, 1963, ARB Television Market Report* shows that KRLD-TV's share of audience, sign-on to sign-off, Monday through Sunday, is 50% greater than that of Station "B," 62.5% greater than that of Station "C," and 200% greater than that of Station "D," continuing Channel 4's longtime dominant position in the Dallas-Fort Worth television market. Take advantage of this market leadership. See your ADVER- TISING TIME SALES representative. -Market Report contains statistical variation chart, measuring method, and sampling. represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS Cka*w£t 4, DaMa^-ft ttfwtfc Clyde w' RM Presmnt MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, December 23, 1963 CLOSED CIRCUIT Talk without action Despite trial balloons sent up on possible candidacy of National Asso- ciation of Broadcasters President Le- Roy Collins for U. S. Senate seat held by incumbent Senator Spessard Hol- land, odds-on betting in responsible circles last week was that he would not become candidate but won't show bis hand until NAB joint board meet- ing in Florida late next month. Most indications from Florida are that Mr. Collins, former governor of state, wouldn't have much chance against veteran incumbent, who is expected to declare his candidacy next month. Should this eventuate, outlook is that Governor Collins, whose contract with NAB has two years to go, will resist efforts at board meeting to in- hibit his speaking out on political or other subjects not germane to his job as NAB spokesman. Unless things cool off in interim, outlook is for clash between Collins and certain board ele- ments at Sarasota meeting. Jan. 27-31. News note: As of last week eight AM stations had resigned NAB member- ship because of Collins speech on civil rights in Columbia, S. C. On the mark Federal Trade Commission will be ready to move against cigarette adver- tising immediately after surgeon gen- eral's report on smoking and health is made public. FTC currently has staff of "several" persons, including two doctors, working fulltime in deciding possible courses of action. FTC itself is still undecided on what direction to follow if report is adverse, as ex- pected, to cigarette smoking. In any case, FTC will be prepared to move to forestall any criticism from Congress for inaction. Channel One, West BBDO, which has been successful in its operation of "Channel One" on- air testing of TV commercials on East Coast for past three years, has plans for counterpart "Channel One, West." This project, set up along similar lines of Eastern project, would be operated out of BBDO's San Francisco office. Plans currently are to seek suitable station in West for testing. In East. BBDO sponsors half-hour syndicated show in which agency places three minutes of commercial time used for testing copy, impact and media prin- ciples as part of research program and for clients. Search for sex Now that some of mystery sur- rounding Senate Juvenile Delinquency Subcommittee activities relating to violence and sex on TV has been dis- pelled by chairman (story page 54), it can be revealed that staff has just completed week's monitoring of pro- graming in Washington. Ammunition for forthcoming hearing was taken from broadcasts shown Dec. 9-15. One show was said by staffer to be worse than anything previously viewed for 1961 or 1962 hearings. It's still not too late for program chiefs to screen out episodes that might be worrisome — word is that staff will monitor again week of Jan. 20-26. Tid-bit that may come out in next hearing is detailed information culled by subcommittee about network finan- cial interests in .syndicated programs. Some of them: The Untouchables; Target: the Corruptors: The Detec- tives and 87th Precinct. Longer licenses Now receiving FCC staff study is proposal quietly made by Commis- sioner Robert E. Lee for five-year licenses for broadcast stations as against present three-year limit per- missible under law. Lee proposal would entail amendment of Communi- cations Act. His plan, roughly, would be to license all older stations for five years but new stations or new owners would receive only one-year licenses at outset and then possibly three-year licenses and, at end of that tenure, regular five-year licenses if everything proved in order. Mr. Lee's proposal also would grant open-end (permanent) licenses for other than broadcast users whereas law now specifies limit of five years. These, along with broadcast licenses, would be subject to proceedings on basis of complaints by providing for calls for renewals at any stage. His contention: Expense and paperwork would be saved both for applicant and for government. Little enthusiasm was shown either by FCC members or by staff when proposal was made fort- night ago but it nevertheless was re- ferred to staff for study. Music merger Agreement was reached last week for acquisition and merging of World Broadcasting System, pioneer tran- scription firm, and Commercial Re- cording Corp. cf Dallas, also in mu- sic production business. Transaction, which involves cash outlay of Si mil- lion, will merge two music firms as subsidiary of Peruvian Oil & Mineral Co., controlled by John Coyle, owner of kvil Dallas and principal in Com- mercial Recording. Transaction was agreed to last Thursday by Mr. Coyle and Paul F. Harron, of Philadelphia, principal owner of World, and is sub- ject to approval of American Stock Exchange (for World) and Toronto Stock Exchange (for Peruvian). (Closed Circuit, Dec. 16). Policy on pay Whither pay TV? Answer may come, as far as broadcasters' philos- ophy is concerned, from NAB's Fu- ture of Television in America Com- mittee which will report to NAB joint board meeting in Sarasota, Jan. 27-31. Committee, chairmanned by Dwight W. Martin (wafb-tv Baton Rouge; wdsu-tv New Orleans) meets Jan. 6 in New Orleans. Paramount question is whether "live" broadcasters (as opposed to wire service) should foster pay TV on their facilities on ground that pub- lic would be short-changed by wire service which inevitably would be- come competitive, both in program- ing and in service, in major popula- tion centers. Ability of wire TV to outbid free TV for sporting events and other special features poses primary threat. Other facet, that of commu- nity antenna service, isn't expected to pose major problem with attitude de- veloping that broadcasters can and perhaps should live with proposed new FCC rules (Broadcasting, Dec. 16). Avery in race Representative William H. Avery (R-Kans.), who was one of GOP stal- warts on House Commerce Commit- tee until his elevation to Rules Com- mittee last session, has announced his candidacy for Republican nomination for governor. Mr. Avery, who ac- quired considerable expertise in broad- cast legislation during his committee assignment, is likely to have backing of most of state's broadcasting fra- ternity. Thad Sandstrom. vice presi- dent-general manager, wibw-am-fm- tv Topeka, is understood to be work- ing closely with him in his campaign. Mum's the word Reporter panel sitting down to re- cord half-hour interview with FCC Chairman E. William Henry for Radio Press International last week was dis- mayed when chairman announced he wouldn't discuss commercial contro- versy— subject in which he once was voluble. Chairman apologized for up- setting program plans, but said mat- ter was before commission and he felt he couldn't discuss it. He said he's been telling this to other report- ers and expects to reserve comment on issue until it's resolved bv FCC. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street, N. W., Washington, D. C, 20036. Second-class postage paid at Washington. D. C. and additional offices. WE'VE GOT AWAY WITH WOMEN ... as we've been telling you all year This affair between WJBK-TV and the big spending Detroit area gals is no off-again, on-again romance !Summer,winter,spring and fall, they love Channel 2's stimulating entertainment, like our full hour of dinnertime news, our great syndicated shows and top-flight movies and the best of CBS. They watch, then they BUY . . . and how! Moral: Your best buy in the booming 5th Market is the station that really reaches women viewers. Call your STS man for avails. WJBK-TV DETROIT NEW YORK WHN IUPORTJXT STATIOXS IX I M PORT.-l XT MARKETS STORER STORER TELEVISION SALES. INC. Representatives for all Storer television stations. WEEK IN BRIEF Radio has had successful year, with many stations reporting increases, others maintaining last year's totals. Rate of growth spotty, but at least on par with 1962, BROADCASTING survey shows. See . . . RADIO CURVES KEEP RISING ... 21 Permanent emergency broadcast system established with all broadcast stations eligible on voluntary basis. Criteria listed for becoming part of broadcast voice dur- ing war emergency. See . . . RELEASES PERMANENT EBS . . . 49 Broadcasters, agencies, advertisers meet on TV clutter, exchange ideas, recess "encouraged." Piggybacking of commercials is one element which is discussed gener- ally. More meetings to follow. See . . . FACE TO FACE ON CLUTTER ... 24 NBC outbids others for NCAA games for 1964-65 sea- son. Bid of over $13 million tops ABC, CBS and Sports Network. College gridiron games return to network where they began in '51. See . . . NCAA STRIKES IT RICHER ... 52 Federal Trade Commission hits brand name advertising in P&G-Clorox merger decision. Rules merger is anti- monopoly violation, contends that P&G's advertising power overwhelms other bleaches. See . . . BLEACHES SAME IN WASH ... 30 House Commerce Committee majority absolutely cer- tain FCC doesn't have power to regulate commercials, but substantial minority fears that bind on commission will create vacuum. See . . . HILL DEAF TO FCC CLAIM ... 30 New program form for FCC applications released at last. Issued as rulemaking document, form would require in-depth study on local needs, detailed analysis of pro- graming and commercial practices. See . . . REPORTING FORM OR STUDY? ... 42 John Meagher resignation officially confirmed as spec- ulation arises whether an NAB radio vice president will continue in table of organization. Resignation effective Feb. 1, 1964. See . . . MEAGHER QUITS NAB POST ... 48 Burton to lead BMI effective Jan. 1, 1964. Retirement of Carl Haverlin reminds oldsters of era when "Jeannie with the Light Brown Hair" was top of Hit Parade and BMI was born. See . . . SEGUE FROM HAVERLIN TO BURTON ... 58 Dodd committee plans further hearings on sex and violence and their effect on children. Witnesses will be recalled to tell what they've done since they first ap- peared in 1961 and 1962. See . . . MORE S-X AND V-L-CE HEARINGS ... 54 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 21 BUSINESS BRIEFLY 38 CHANGING HANDS 46 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 36 DATEBOOK 14 EDITORIAL PAGE 78 EQUIPMENT & ENGINEERING .... 49 FATES & FORTUNES 61 FINANCIAL REPORTS 40 FOR THE RECORD 66 LEAD STORY 21 THE MEDIA 42 MONDAY MEMO 18 OPEN MIKE 15 OUR RESPECTS 77 PROGRAMING 52 WEEK'S HEADLINERS 10 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd Issue (Yearbook Number) published In November by Broadcasting Publica- tions Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual sub scription for 52 weekly issues $8.50. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, December 23, 1963 7 "'''Hi ■ Wm i '4 WO€ MAG IMAGE IS A LOOKING GLASS WORD Webster says representation . a mental a symbol." Exclusive National Representatives— Peters, Griffin, Woodward, Inc. DAVENPORT, IOWA THE QUINT CITIES - DAVENPORT • BETTENDORF • ROCK ISLAND • MOLINE • EAST MOLINE It's our representation of ourselves to loyal and responsive viewers as an informative and entertaining neighbor. It is WOC-TV's constant aim to be a respected member of a fine community by always pro- viding responsible programming. WOC-TV coverage area is the larg- est between Chicago and Omaha . . . St. Louis and Minneapolis. Effective Buying Income exceeds 2 billion dollars. There are almost 350,000 TV homes. Need more con- vincing? See your PGW Colonel today. 8 BROADCASTING, December 23, 1963 Complete coverage of week begins on page 21 NAB OFFERS ITS RATING STANDARDS Rating firms need audit to get NAB seal of approval Proposed general criteria and stand- ards of National Association of Broad- casters' Ratings Council were in hands of rating services Friday ( Dec. 20) . In covering letter, Donald McGannon of Westinghouse Broadcasting Co. (Group W) and council chairman, said they were product of several revisions and redrafts. Specific standards tailored to individ- ual services will be provided in future, he said. Rating firms will be required to subscribe to standards as condition for NAB seal of approval based on in- dependent audits of each service. There are 14 points under NAB's general "ethical and operational" stand- ards and 14 so-called "disclosure" standards. Under ethical and opera- tional standards, rating services would: Seek to control all forms of bias in all phases of research; open entire op- eration to audit service; provide names of respondents to clients except those on permanent sample; "'rigorous con- trol" of sample: maintain for 12 months records on all those who refused to keep diary and complete records on where placed; '"strict quality control proce- dures shall be exercised on all external and internal operations before, during and after survey;" verify field work, in- cluding spot checks of respondents: re- quire interviews to certify that field work actually has been performed, and encourage field men to report unusual cases of extreme data, such as TV set turned on for 24 straight hours or more, and keep records on disposition of such reports. Disclosure standards would require concise description in report of precise methodology used, including definition of sample, technique, areas surveyed, periods when data obtained, known shortcomings and weighting and adjust- ment factors: disclose to users omis- sions, errors or biases which are un- avoidable: clearly point out in each report deviations from standard operat- ing procedure. Also, publish total number of at- tempted and usable interviews; clearly define geographical areas of each re- port; include in report explanation of use of sample error with examples from report itself; clearly state all weighting or adjustment procedures in permanent records and make available to all users along with reasons for adjustments: in- dicate minimum number of sample re- turns required for valid report and normal sample return for each survey, and when report sample is below normal but not below minimum. Each service would be charged with determining if stations being surveyed engaged in ""hypoing" or unusual pro- motional activities during rating period. This would include asking station for notarized statement as "to whether it is or is not employing abnormal promo- tion devices" and disclosure of replies. Each service would be required to pub- lish "distorting influences"' on normal programs during survey period. Interpublic may add FRC&H to its empire Interpublic officials confirmed Fri- day (Dec. 20) that agency was "close to a merger agreement" with Fletcher Richards. Calkins & Holden, New York, which would bring latter into Interpub- lic advertising complex. FRC&H has lost estimated S17 mil- lion in billings through year consisting in main of $10 million Eastern Air Lines account to Benton & Bowles and S7 million with relinquishment of West Coast operation to Campbell-Ewald. Interpublic became largest advertis- ing organization in world in October when it acquired Erwin Wasey. Ruth- rauff & Ryan (Broadcasting, Oct. 14). bringing Interpublic's radio-TV billings to nearlv $130 million ( Broadcasting. Nov. 18). Comsat may have its own Syncom for TV by 1965 Possibility that Communications Sat- ellite Corp. will be operating experi- mental-operational Syncom satellite in 1965. capable of carrying television, was expressed Friday (Dec. 20) by sat- ellite corporation. Comsat referred to possibility it may put own Syncom up which would be able to handle one TV channel or fac- simile or data or teletype or 240. two- way voice circuits. ETV comments now due Feb. 3 FCC has extended from Jan. 3 to Feb. 3 deadline for comments in rule- making to authorize six UHF channels for airborne ETV in six midwestern states. Deadline for replies was ex- tended from Feb. 3 to April 3. New dates coincide with revised fil- ing dates in rulemaking to adopt new UHF allocations table. Commission said correlation is desirable since adop- tion of airborne plan might have effect on whatever UHF table is ultimately approved. Philco challenges Cunningham decision Philco Broadcasting Co. told FCC it should not grant renewal of NBC's li- cense for wrcv-tv (ch. 3) Philadel- phia simply because of network's "ex- perience." To do so. Philco said, would take from renewal process "any sanction against misconduct." Philco made comment in statement filed Friday (Dec. 20) asking commis- sion to reverse initial decision of Chief Hearing Examiner James D. Cunning- ham in Philco's fight with NBC for channel 3. Examiner recommended re- newal of NBC's license and rejection of Philco's competing application for new station, largely because of NBC's experience as broadcaster (Broadcast- ing, Nov. 25). Examiner also recommended ap- proval of applications for approval of wrcv-am and transfer of NBC's Phila- delphia stations for RKO General Inc. stations in Boston, wnac-am-tv and WRKO-FM. NBC filed statement supporting deci- sion but taking exception to some points. What's in a name? LB J Co.. licensee of ktbc-am-fm-tv Austin. Tex., has asked FCC for per- mission to change its name to Texas Broadcasting Corp. Mrs. Lyndon B. Johnson, wife of President, and their two daughters own more than 80% of LBJ Co. Their holdings have been placed in trust (Broadcasting. Dec. 2). No vote yet on ad limits FCC has not voted to abandon its proposed rulemaking on com- mercial limits, Chairman E. Wil- liam Henrv said Fridav (Dec. 20). Report of House Commerce Committee issued earlier in week (story page 30) said vote had been taken, but chairman said while issue has been discussed since oral argument two weeks ago, matter is not closed and no vote has been taken. Where com- mission will go from here he would not speculate. BROADCASTING, December 23, 1963 = WEEK'S HEADLINERS Mr. Harrison Mr. McCoy Mr. Blair John P. Blair, president of John Blair & Co., New York - based na- tional radio - TV sales representa- tive firm, elected chairman and chief executive officer, effective Jan. 13. Arthur H. McCoy, execu- tive VP of Blair & Co. and president of Blair Radio, elected president of parent company. Tom Harrison, VP in charge of Blair Radio's Chicago office, succeeds Mr. McCoy as president of radio division. Messrs. Blair and McCoy will work closely on matters affecting corporate image of Blair & Co. In addition, Mr. McCoy will be engaged in direction of radio division and will work with David Lundy, president of Blair Television, on high-level matters involving station ad- ministration in TV area. Clyde W. Rem- bert, president of KRLD - AM - FM -TV Dallas - Fort Worth, Tex., elected senior vice president and chairman of ex- ecutive commit- tee of Times-Her- ald Printing Co., licensee of krld stations and pub- lisher of Dallas Times-Herald. Felix R. McKnight, vice president and execu- tive editor of Times-Herald, elected ex- ecutive VP and will continue to super- vise all news operations. William Dozier, senior VP in charge of production and member of board of directors of Screen Gems, New York, has resigned over "policy differences" but will remain with TV production organization until mid-January when pilots for 1964-65 season are expected to be completed. He plans to reactivate Mr. Rembert his independent company, Greenway Productions, and has entered into non- exclusive agreement with Screen Gems for joint development of TV produc- tions for SG distribution. Mr. Dozier, former VP in charge of network pro- grams for CBS-TV in Hollywood, joined Screen Gems four years ago Judge Robert Jay Burton, executive VP of Broadcast Music Inc., New York, elected president, succeeding Carl Hav- erlin, BMI president since 1947, who upon reaching retirement age informed board of directors that he no longer wished to continue in office but would serve company in consulting capacity (see story, page 58). Robert S. Os- burn, VP and su- pervisor on Bris- tol-Myers account at Young & Rubi- cam, New York, elected president and chief execu- tive officer of Grove Labora- tories Inc. (man- ufacturer of cold tablets, Fitch shampoo, NoDoz etc.), St. Louis, sub- sidiary of Bristol-Myers Co., New York. Action of appointing advertising man in manufacturing executive position has been described as unique for B-M. James H. Grove, outgoing president, was appointed board chairman. Mr. Osburn, 10-year veteran of Y&R, pre- viously served on advertising staffs of The Toni Co. and Lever Brothers. r. Osburn Mr. Orr Mr. Webb William T. Orr, VP and producer of theatrical motion pictures at Warner Brothers, Burbank, Calif., where he formerly directed company's TV pro- duction activities, appointed executive assistant to Jack L. Warner, president and chief executive officer. Mr. Orr's initial assignment will be complete re- evaluation of studio's entire TV opera- tion. Jack Webb, who had been placed in charge of Warner Brothers' TV ac- tivities last February (Broadcasting, Feb. 25), succeeding Mr. Orr, was noti- fied that his services were no longer required, effective immediately. Mr. Webb, who could not be reached, has contract with more than two years to run with studio. Mr. Webb's attorney, Jacob Shearer, stated that no legal ac- tion was contemplated at this time, but he concluded by saying: "I can tell you better what we're going to do after next payday." Mr. Gerhold Mr. Gromer Paul E. J. Gerhold, VP of Foote, Cone & Belding, New York, and vice chairman of agency's plans board, re- signs to join J. Walter Thompson Co., that city, as director of research, effec- tive Jan. 1. At FC&B he is succeeded by Frank J. Gromer Jr., VP and direc- tor of media, who now becomes direc- tor of marketing in charge of all media and research. At JWT, Mr. Gerhold fills vacancy created by move of Dr. Donald Longman to Schering Corp., Bloomfield, N. J., pharmaceutical com- pany, as VP. Dr. Longman had directed research at Thompson. Mr. Gerhold had been manager of market research at Dancer-Fitzgerald-Sample before joining FC&B in 1952 as director of research. He was elected VP and head of media and research in 1954, and ap- pointed national director of media and research in 1959. Mr. Gromer has been with FC&B for 17 years, nine in re- search. He was elected VP and director of media in 1959. Arthur Mortensen, general manager of kero-tv Bakersfield, Calif., has re- signed that post to become head of new- ly created television division of Golden West Broadcasters, San Francisco. GWB operates radio stations kmpc Los An- geles, ksfo San Francisco, kex Portland. Ore., kvi Seattle and is awaiting FCC approval on purchase of ktla(tv) Los Angeles. Mr. Mortensen has been in broadcasting for 19 years, starting as staff announcer at klo Ogden. Utah. When Wrather Corp. interests acquired kero-tv in 1953, Mr. Mortensen was made general manager. For other personnel changes of the week see FATES & FORTUNES 10 BROADCASTING, December 23, 1963 Burton Presenting WARNER BROS. ONE The latest and greatest selection o f feature motion pictures for first-run television CASH McCALL, STARRING JAMES GARNER AND NATALIE WOOD □ THE CROWDED SKY, DANA ANDREWS AND RHONDA FLEMING □ THE DARK AT THE TOP OF THE STAIRS, ROBERT PRESTON AND DOROTHY McGUIRE □ THE DESERT SONG, KATHRYN GRAYSON AND GORDON MacRAE □ THE FBI STORY, JAMES STEWART AND VERA MILES □ THE HANGING TREE, GARY COOPER AND MARIA SCHELL □ ICE PALACE, RICHARD BURTON AND ROBERT RYAN □ LOOK BACK IN ANGER, RICHARD BURTON AND CLAIRE BLOOM □ MANHUNT IN THE JUNGLE, ROBIN HUGHES AND LUIS ALVAREZ □ THE MIRACLE, CARROLL BAKER AND ROGER MOORE □ THE NUN'S STORY, AUDREY HEPBURN AND PETER FINCH □ BLACK PATCH, GEORGE MONTGOMERY AND DIANE BREWSTER □ PETE KELLY'S BLUES, JACK WEBB AND JANET LEIGH □ RIO BRAVO, JOHN WAYNE AND DEAN MARTIN □ THE RISE AND FALL OF "LEGS" DIAMOND, RAY DANTON AND KAREN STEELE □ THE RISING OF THE MOON, NOEL PURCELL AND DENIS O'DEA □ SERGEANT RUTLEDGE, JEFFREY HUNTER AND CONSTANCE TOWERS □ SO BIG, JANE WYMAN AND STERLING HAYDEN □ THE SUNDOWNERS, DEBORAH KERR AND ROBERT MITCHUM □ TALL STORY, ANTHONY PERKINS AND JANE FONDA □ —30—, JACK WEBB AND WILLIAM CONRAD □ UP PERISCOPE, JAMES GARNER AND EDMOND O'BRIEN □ WESTBOUND, RANDOLPH SCOTT AND VIRGINIA MAYO □ YEL- LOWSTONE KELLY, CLINT WALKER AND EDWARD BYRNES □ THE YOUNG PHILADELPHIANS, PAUL NEWMAN AND BARBARA RUSH. Cooper Hepburn Kerr Newman Stewart Wayne SWarner Bros. Television Division -666 Fifth Ave., N.Y 19, MY -Circle 6-1000 Wood RCA announces three (3) High-performance quadruplex equipments A complete fully transistorized, budget-priced quadruplex equipment that's compatible with all standard quadruplex recorders. Uses standard modules (like those used in RCA's de luxe TR-22 Recorder). Has space for color modules. Complete in 33" x 22" x 66" unit. Important These new machines provide the same kind of tapes (quadruplex) and the same proven superior quality recordings as RCA's de luxe TR-22 Recorder. They use many of the same modules and components. There is no compromise on either quality or compatibility. RCA Broadcast and Television Equipment, Building 15-5, Camden, N.J brand-newTVtape recorders! compact, fully transistorized, standard modules Playback Special A simple low-cost high-quality quadruplex machine for playback of all standard tapes. Ideal for on-air playback, for editing, for checking tapes for client-agency previews, etc. Allows present recorders- to be used full time for recording. Space for color modules. All in one 22" x 22" x 66" unit. The Most Trusted Name in Mobile Recorder Transistorized high-quality quadruplex recorder with limited playback feature for checking purposes. Small size (28" x 22 " x 32" with casters). Can be transported in a station wagon. Makes tapes in the field that you can play back on your standard re- corders. Keeords color and black and white. Television COOl §wie FROM THE PERSONNEL AND MANAGEMENT OF Voice of the Negro 1450 Kc 1.000 watts Non Directional CHICAGO'S LEADING NEGRO RADIO STATION Lloyd Webb, Ceneral Mgr. IIKRXARD ItOWAKI) A CO.. INC. National Representatives SPOTMASTER Tape Cartridge Racks . . . from industry's most comprehensive line of cartridge tape equipment. Enjoy finger-tip convenience with RM-100 wall-mount racks. Store 100 cartridges in minimum space (modular construction per- mits table-top mounting as well); $40.00 per rack. Extra rack sections available at $12.90. Spotmaster Lazy Susan revolving cartridge rack holds 200 cartridges. Price: $145.50. Write or wire for complete details. BROADCAST ELECTRONICS, INC. 8800 Brookville Road Silver Spring, Maryland A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. DECEMBER ■ Dec. 27-28 — Annual winter conference of the American Marketing Association, Somer- set hotel, Boston. JANUARY 1964 Jan. 1 — New FCC engineering rules re- quiring that third-class radio-telephone operator be present for routine transmitter operation if first-class operator is employed parttime. ■ Jan. 1— Effective date for the FCC's li- censing fee schedule. Jan. 3 — Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. ■ Jan. 4-5 — Democratic National Committee meets at Sheraton-Park hotel, Washington. Plans for national convention Aug. 24-28 in Atlantic City, N. J., to be discussed. Jan. 6 — North Carolina AP Broadcasters Association, High Point. N. C. Jan. 6 — Hollywood Ad Club luncheon meet- ing, 12 noon, at Hollywood Roosevelt. James Nelson, creative vice president of Hoefer, Dieterich & Brown, San Francisco, will speak on "My Son, the Creative Di- rector." ■ Jan. 8 — Board of directors meeting of the Kentucky Broadcasters Association, 11 a.m., Louisville Sheraton hotel. Jan. 8 — Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria. New York. News analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. ■ Jan. 8-11— Republican National Committee meets at Mayflower hotel, Washington. Plans for national convention July 13-17 in San Francisco to be discussed. Jan. 10-11 — Arizona Community Television Association meeting, Ramada Inn, Scotts- dale. Ariz. Anyone interested in CATV and allied fields is welcome to attend. For ad- ditional information contact Arlo Woolery, KSUN Bisbee, Ariz., ACTA president. a Jan. 11-12— Twelfth annual Retail Adver- tising Conference, The Palmer House, Chi- cago. Among the subjects to be discussed are "How To Live With The Federal Trade Commission" and "How To Produce Effec- tive TV Commercials At a Satisfactory Cost." Jan. 13 — Annual winter meeting of the Rhode Island Association of Broadcasters. Place to be announced. Jan. 14 — Meeting of Hollywood chapter of National Academy of Television Arts and Sciences to discuss subject of pay TV. Place to be announced. ■ Jan. 17 — Annual membership meeting of Federal Communications Bar Association, Sheraton Park hotel, Washington. Jan. 17 — Franklin Day banquet of Poor Richard Club, Bellevue Stratford hotel, Philadelphia. Leonard Goldenson, president of American Broadcasting-Paramount The- atres Inc., will receive club's Medal of Achievement citation. Jan. 17 — Board of directors meeting of the Association of Maximum Service Telecasters (AMST), Diplomat, Hollywood, Fla. (post- poned from Dec. 5). Jan, 17— New York chapter of National DATEBOOK Academy of Television Arts and Sciences honors Jackie Gleason at its annual "close- up" dinner and show, Americana hotel, New York. Alan King is master of ceremonies. Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. Jan. 20 — Hollywood Ad Club luncheon meeting. 12 noon, at Hollywood Roosevelt. Richard Dinsmore, vice president and gen- eral manager of Desilu Sales, will speak on the foreign market for American TV pro- grams. Jan. 21-23— National Religious Broadcasters convention, Mayflower hotel, Washington. ■ Jan. 21-23 — Nineteenth annual Radio-TV Institute, co-sponsored by the Georgia As- sociation of Broadcasters and the Henry Grady School of Journalism, University of Georgia, Athens. Program includes day- long debate with FCC Commissioners Ken- neth Cox and Lee Loevinger, and hour and two-hour workshops on sales, sales promo- tions, rates and rate cards: FM and stereo: news and editorials; and a special copy- writing clinic. Speakers include William McAndrew. executive vice president in ;harge of NBC News, and Dr. Frank Stanton, president of CBS Inc. Jan. 24-26 — Midwinter convention of the Advertising Association of the West, Bakersfield. Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel, New York. Jan. 27-31 — Annual winter meetings of Na- tional Association of Broadcasters' radio, television and combined boards. Far Horizons hotel, Sarasota. Fla. Jan. 31-Feb. 1 — Seventeenth annual con- vention of the South Carolina Broadcasters Association, Jack Tar Poinsett hotel, Green- ville, S. C. FEBRUARY Feb. 3 — Hollywood Ad Club luncheon meeting, 12 noon, at the Gaslight Club. Burton Brown, Gaslight Club president, will speak on the role of advertising in promot- ing his chain of clubs. Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. Feb. 4-5 — Annual Advertising Federation of America government conference in Wash- ington. Highlight will be breakfast session during which top industry official will pre- sent advertising's side to congressmen. U. S. Chamber of Commerce will be host Feb. 5-6 at public affairs conference. Feb. 5 — Newsmaker luncheon, Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria. New York. Na- tional Association of Broadcasters Presi- dent LeRoy Collins is speaker. Feb. 5-6 — Third annual Association Public Affairs Conference of U. S. Chamber of Commerce, Sheraton-Park hotel. New York. Governor Nelson Rockefeller will speak at the Feb. 6 luncheon. Other conference speakers include Senators Everett Dirkson iR-Ill.), Philip Hart (D-Mich.). and Roman Hruska (R-Neb.) : William Miller, chairman of the Republican National Committee, and Paul Rand Dixon, chairman of the Federal Trade Commission. Feb. 5-6 — Legislative dinner and mid-winter convention of the Michigan Association of Broadcasters, Jack Tar hotel, Lansing. Feb. 5-7 — National Winter Convention on Military Electronics, Ambassador hotel, Los Angeles. C. D. Perrine, executive vice presi- dent of General Dynamics/Pomona, is con- vention chairman. 14 BROADCASTING, December 23, 1963 OPEN MIKE A story well told Editor: Thank you for permission to reproduce your editorial "In days of anguish a lesson learned" (Broadcast- ing, Dec. 2) for distribution to 1.000 leading civic officials, businessmen and educators in the Nashville area. I thought this a fitting way for tele- vision to gain additional recognition, in particular since [you] told the story so well. — Roy A. Smith, operations man- ager, wlac-tv Nashville. Editor: Well said. It makes me proud to be one of your subscribers. — Bob McKenna. Ampex Data Products Com- pany. Redwood City, Calif. (Reprints of the editorial are available.) Attention agency people Editor: Milton J. Beckman's Monday Memo (Broadcasting, Nov. 25) is, without question, one of the finest ar- ticles I have had the pleasure of read- ing in a long time. I would only hope that all agency people will read his opening sentence, "Today more than ever, local radio is playing a major role in the advertising budget." In my opinion, the low cost and high return in local radio advertising should be more consistently emphasized. — Charles L. Riley, general manager, wbrn" Big Rapids. Midi. Thanks noted Editor: May I express my personal ap- preciation and that of the National Tuberculosis Association for your more than gracious response to our request for space. . . . The page offered on behalf of our Christmas Seal campaign will, we know, reflect an added interest and response to our traditional appeal to the broad- casters and to members of the commu- nications fraternity. — Milton Robertson, director, radio-TV -film, National Tu- berculosis Association, 1790 Broadway, New York 19. From the 'Wilderness' Editor: Would you care to hear "A Voice in the Wilderness?" It's amusin to us country folks, watchin all the hullabaloo about them ratin's. All we have to go by is our steady increase in business and our contrac renewals year after year, some as far back as 1957. More things like mail response and phone calls by far than ever before, many accounts usin us exclusively for the kind of results we've taught them to expect. Wanta know how we do it? We keep up with what's going on. We know about BROADCASTING, December 23, 1963 HAMILTON LEADS IN GROWTH LEADS IN SERVICE HENDRICKS MARION ★ Indianapolis HANCOCK JOHNSON I SHELBY The Bureau of the Budget confirms what Ave have long known— Indianapolis is a booming market! The Indianapolis Metropolitan Area is . . . officially ... a seven-county complex with a population of al- most 1,000,000. This puts Indianapolis in 27th place among the nation's metropolitan markets. Spend- able income of S2.2 billion annually earns a 26th place rating. We're 20th in drug sales; 23rd in gen- eral merchandise; 24th in automotive sales, etc. WIBC is the only 50,000 watt station serving the important Indianapolis market and the only station capable of serving the entire 46-county Indianapolis retail trade area. Year in . . . year out, this area con- tinues to grow and prosper at a rate far above the national average. Ask your Blair Man about WIBC's dominance in both Indianapolis and Indiana. 2835 N. Illinois Street Indianapolis 8, Indiana 50,000 WATTS WIBC The Friendly Voice of Indiana JOHN BLAIR & COMPANY National Representative WIBC IS A MEMBER OF THE BLAIR GROUP PLAN 15 TRUST The Fourth Dimension of WBRZ Channel 2 WBRZ-TV is a tower of trust ... has built trust through the years by emphasizing truth in every phase of operation . . , has gained the confidence of viewers beyond sight, sound and action. BATON ROUGE To reach all Canada talk to your All- Canada Radio & Television office in these eleven cities: — NEW YORK— No. 518, 10 Rockefeller Plaza DETROIT— Sheraton-Cadillac Hotel CHICAGO— No. 1528, 333 N. Mich. Ave. SAN FRANCISCO— 58 Sutter Street HOLLYWOOD— 633 1 Hollywood Blvd. DALLAS— 51 I North Akard Bldg. ATLANTA— No. 422, 1371 Peachtree Canadian branches in Montreal, Winnipeg, Calgary, Vancouver or go direct to Head Office All-Canada Radio & Television Limited 1000 Yonge St.. Toronto 5, CANADA every dern thing that happens. Every time a crowd assembles they's some of us there. We stay in touch with the schools, churches, PTA, NAACP, DAR, American Nazi Party, Republicans, Democrats, fire hall, city hall, court- house, cattle auction and farmer's mar- ket and we tell our listeners right then and there. It all boils down to this: If you small market boys will get off your tails and go to work (and some expense) we are still the best means of selling merchan- dise and service in the dadblamed country. Now I've said it and I'm dang glad of it. — John B. Gravitt, program and commercial manager, wzob Fort Payne, Ala. Enough is enough Editor: Congratulations on your edi- torial, "Thank you, Mr. Henry" (Broadcasting, Nov. 25). Enough is enough. Let's hope the broadcasters will really get in there and pitch. — Car- roll R. Layman, vice president, George Ray Hudson Advertising Co., Chicago. Leave programing to us Editor: I have read the item "How Henry would broaden educational tele- vision" (Broadcasting, Nov. 25) with incredulity. You may recall that . . . myself and the Georgia Association of Broadcasters made news copy when we questioned the advisability of education- al television stations running purely en- tertainment type programing. ... It has always been completely beyond my understanding that anyone could even suggest government inter- vention in programing, and I have watched with alarm the recent attitudes of the FCC to institute actions which would have this result. . . . Mr. Henry is now switching his attention to edu- cational television, perhaps feeling that this presents a greater opportunity than does the commercial field for him to exercise what can only be considered as uneducated opinions. ... If educational stations are en- couraged and required to compete with commercial stations, the results would be disastrous to many broadcasters. . . . It would be in fact . . . government competition with private industry. ... It is indeed possible that, if this trend continues, we will have not only a fourth network as suggested by you, but indeed one that derives its ideology from the government. May I express the wish that it will not be in the far too distant future that sound broadcasters and business- men be relieved of the constant irrita- tion of the uneducated opinions of Mr. E. William Henry. — Raymond E. Carow, president, Georgia Association of Broadcasters, Atlanta. Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Vice President Winfield R. Levi Secretary H. H. Task Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec-Treas Lawrence B. Taishoff WM£ BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald. Earl B. Abrams, Lawrence Christopher (Chicago). Dawson Nail: Associate Editors: George Darlington, Leonard Zeidenberg; Staff Writers: Sid Booth, Sherm Brodey. Gary Campbell, Jim deBettencourt. Larry Michie: Editorial Assistants: Sonya Lee Brockstein, Barry Crickmer, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Richard LePere, Carol Ann Cunningham, Claudette Artini; Secre- tary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang. William Criger. Christer Jonsson. David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater: Bureau News Manager: David W. Berlvn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp. Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning: Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher: Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manacer: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc.. using the title. Broadcasting* — The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. •Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. 16 (OPEN MIKE) BROADCASTING, December 23, 1963 BROADCASTING Ear! Abferrts Rose Adragna Claudette Artini Jerry Beige! Dave Berlyn Frances Bon&viteh Sid Booth Sherm Brodty Sonya Brockstein Gary Campbell Joan Chang Larry Christopher John Cosgrovs Joanne Cowan Rtrfe Crater Barry Cricltmer William Criger Carol Cunningham George Dant George Darlington Jim deBetteneourt Rocco Famighetti Bob Fennimora Fred Fitzgerald John Gardiner Dave Giickman Gladys Hall Sid Hix Ed James Christer Jonsson Charles Karp Doris Kelly Art King Dave Lambert Gail Learman Richard LePere Win Levi Edith Liu Maury Long Natalie Lucenko Eleanor Manning Ellen McCormick Bill Merritt Larry Michie Warren Middleton lev Miller James Montagnes Tack Nail Tanii Oman Bruce Robertson German Rojas Bob Sandor Aubrey Sarvis Ed Sellers Beryl Stern Harry Stevens Larry Taishoff Betty Taishoff Sol Taishoff Hy Tash Eunice Weston James Williams Milton Wolf Len Zeidenberg TELEVISION Jack Bias Frank Chizzini Ken Cowan Morris Gelman Debbie Haber Franeine Hand Al Kroeger Barbara Landsberg Carol Ann Meola Eileen Monroe Harriette Weinberg Don West Stan White MONDAY MEMO from GENE DUCKWALL, Foote, Cone & Belding, Los Angeles Orange county — separate from or part of Los Angeles? On Oct. 17, 1963, Orange county, Calif., was officially designated by the federal government as a separate met- ropolitan area. It is now divorced from the Los Angeles-Long Beach metro area and titled the Anaheim-Santa Ana- Garden Grove metro area. Its estimated population rank is 29th in the U. S. This announcement came on the heels of the fact that on Oct. 1, 1963, Orange county passed the 1 million population mark, having climbed steadily upward from the comparative handful of 216,225 in 1950. The new population figure made the county the third largest in the state and 18th in the nation. It presents the county as a favorable labor market for incoming industry. Really Divorced? ■ This prompts a question. Can Orange county be con- sidered totally separate and "divorced" from the Los Angeles-Long Beach area? (The tongue-breaker designation as the Anaheim - Santa Ana - Garden Grove Standard Metropolitan Statistical Area is initially discouraging. It has been facetiously suggested that it be termed the Disneyland Metro Area, because the recreation area is well-known and very near the population center of Orange county. For purposes of sim- plification, we will refer to this area as the Orange County Metro Area.) The county had its origin when 782 square miles of Los Angeles county was set apart in 1889 and named for the vast citrus groves which were the dom- inant characteristic of this agricultural area. It took until 1948 to reach a population of 200,000. Then, during the decade of 1950 to 1960, the over- flow of the already swollen population of Los Angeles spread into Orange county. In addition, 18 out of every 100 people coming to Southern Cali- fornia settled in Orange county. With- in 10 years 13 cities became 23 (the 24th city was incorporated last year); 216,225 people became 703,925; and Orange county became the fastest grow- ing county in the state. Today, it is larger by another 296,000. False Fear ■ This new metropolitan area designation points the spotlight on Orange county as a market which is too large to be overlooked by adver- tisers who are considering the Southern California region. And it is this fear of being overlooked which has prompt- ed the people concerned to advocate the designation of a separate market. But was Orange county being over- looked by advertisers? Let us examine the major media which reach the peo- ple of the county: radio, television, 18 magazines and newspapers. Orange county has two AM radio stations; Los Angeles has 26, which, with few ex- ceptions, include Orange county within their primary coverage areas. Televi- sion coverage for the county (with the exception of southern coastal areas which have additional reception from San Diego stations) comes entirely from the seven Los Angeles stations; Orange county has no TV stations. National magazines which have re- gional editions include the majority of the Southern California counties in a single edition, if not the entire state. There are five ABC daily newspapers in Orange county with a combined gross household coverage of 60%, the Santa Ana Register being dominant with 30% . There are three Los Angeles county dailies which provide Orange county with a combined gross house- hold coverage of slightly less than 50% , the Los Angeles Times being dominant with 28% (only 2% less than the Santa Ana Register). This leads to the con- clusion that, while Orange county me- dia cannot be discounted, from a media point of view, the area is not divorced from the Los Angeles metro area. Looking at this "divorce" from a geographic viewpoint provides addi- tional clarification. Twenty-one of the 24 incorporated cities (representing roughly 85% of the total population) occupy an area which is only one-third of the total county area. This area is all within 15 miles of the Los Angeles county line and within 36 miles of the city hall in the center of Los Angeles. Drawing a circle with a radius of only 35 miles around the Los Angeles city hall, about 98% of the population of Los Angeles county is included, and 85% of the population of Orange coun- ty is also included! In fact, the center of population in Orange county is no farther from Los Angeles City Hall than the northern end of San Fernando Valley in the northwestern corner of Los Angeles county. Reason Why ■ There are two factors which keep the present population con- centrated in the northern third of the Orange county area, which is immedi- ately adjacent to Los Angeles county: the first is in the mountains which domi- nate the eastern portion of the county; the second is the fact that 56% of the county land area belongs to major land- holders of property in excess of 1,000 acres. In spite of long range plans to sub-divide these large landholdings. it is expected that a larger part of these properties will remain virtually unde- veloped in the foreseeable future. In addition to these factors, the popu- lous areas of the two counties are pres- ently joined by two major freeways, with four more either under construc- tion or proposed. Realization of pres- ent construction plans will bring the two counties even closer together in terms of automobile driving time. What It Means ■ The new designation means a variety of things to Orange county. Specifically, it means that all population, employment, income and other statistical information which was previously included with the Los An- geles-Long Beach figures will now be available for Orange county separately. In summary, the recent designation of Orange county as a separate metro market is good in the sense that it focuses attention on the county and throws a spotlight on its significance in the Southern California region. But as far as Orange county itself is con- cerned, and the advertising media which reach it, it must still be considered as an integral and significant part of the greater Los Angeles area. Gene Duckwall, vice president and media director for the Los Angeles office of Foote, Cone & Belding, was born in Ohio. He was graduated from the University of Southern California, school of merchan- dising, in 1933. After spending a year in a department store's executive training program, he joined Lord & Thomas, pred- ecessor of FC&B. He was chairman of the American Association of Advertising Agencies' Southern California council and board member of its Pacific council. BROADCASTING, December 23, 1963 New Wrinkle has More than diapers have been changed on NBC's ''Joey Bishop Show" this season. Granting that Joey. Jr., is the biggest little difference, fast and frequent changes of pace have followed his arrival. For instance, like most new fathers. Joey, Sr been terribly busy. He gets out in the clubs a lot. and talks funny. ( Joey Bishop's stand-up comedy routines have long been a source of legend among the night-people, and now everyone's enjoying them .1 Then there's the matter of guest stars. Seems Look to XEC for the best combination as if they all want to meet the new baby— Milton Berle. Danny Thomas. Jack Carter, and the like keep dropping in. They tickle Joey, Jr.. and the audi- ence too. And Abby Dalton (the baby's mother in real life as well as on the screen 1 is. if possible, more beautiful than ever. Especially in color. All in all. XBC's Saturday night schedule has a new sparkle. Ever-growing audiences are discovering happily that "The Joey Bishop Show" is the most inventive two-and-a-half- year-old in television. of news, information and entertainment. WB EN-TV serves a great community with a great public service effort Three-million-plus people in WBEN-TV's cov- erage area offer a challenging composite of diverse interests and backgrounds. WBEN-TV meets this challenge by a continu- ing creative effort in developing public service programs that satisfy all interests — that enter- tain as well as inform. During the past months WBEN-TV cameras focused on the installation of the Buffalo Dio- cese's new bishop, recorded five documentaries on cancer at famed Roswell Park Memorial Institute, caught the action of the All-American Bowling Team battling Buffalo's top bowling five during the ABC Tournament, brought new Nationally represented by: Harrington, Righter & Parsons WBEN-P The Buffalo Evening News Station insight to area viewers on their rights and obli- gations under the law in "The Law and You" series that again won the top State Bar award, and captured the gaiety and color of the Chopin Society's beautiful choral music and exciting Polish dances. Religion, medicine, sports, the lively arts — all are in range of WBEN-TV's production facili- ties, mobile remote unit and enterprising staff. That's why, in this great market — extending from northwestern Pennsylvania to the Cana- dian Niagara Peninsula — pioneer WBEN-TV retains its unsurpassed audience loyalty. 20 BROADCASTING, December 23, 1963 Ml III! I I i III TINT THE BUSINESSWEEKLY OF TELEVISION AND RADIO December 23. 1963, Vol. 65. No. 26 CURVES KEEP RISING FOR RADIO ■ Local sales increase even higher than year ago, survey shows ■ Spot business spotty with some stations off, others strong ■ But total money in the till will exceed last year, 76% report Radio stations are winding up a year frequently marked by business ups and downs, but for most of them it's a year of gains in total billings. Coming on top of one of the best years in radio history, this means that many stations have set new revenue records in 1963. For many others it is a close "second best" year. The gains appear to be almost as widespread as those recorded in banner 1962. But the average rate of gain seemed to taper off slightly. This was attributed in part to a somewhat spotty performance in national spot billings, which on the whole seemed to follow 1961 patterns more closely than 1962"s. Local sales continued to move ahead on an even wider front than in 1962. with the average rate of increase hold- ing close to the 1962 level, to take up slack left by the easing of national spot traffic in some markets. The market-by-market variations which are characteristic of both radio and television business were most evi- dent in national spot. While many sta- tions said their spot revenues were down, many others reported dramatic increases. Differences Noted ■ They also dif- fered as to periods of greatest spot ac- tivity, with most indicating that the first half of the year was somewhat heavier than the second, but with many report- ing sharp and apparently continuing in- creases in the closing months. These findings and conclusions come from Broadcasting's third annual year- end survev of radio station business. Here are the key results as compiled from station estimates (also see chart for three-year comparisons) : ■ More than three out of four re- spondents (76.7% ) said their 1963 to- tal billings would exceed 1962's. This compares with 78^ who reported 1962 billings ahead of 1961's. and with 55% who reported 1961 totals ahead of 1960's. ■ The average rate of gain this year was put at about 12^, as against 16% last year. ■ The number of stations reporting total billings below 1962 levels was about the same this year as last — 15% versus 14% in 1962 — but was well be- low the 41% who experienced drop-off s in 1961. The number whose business held even with the preceding year's was Stations Reporting.- Increases hLss % / TOTAL REVENUES V?. LOCAL REVENUES No Change — ►r_±%_ Decreases — 1961 Radio revenues continued up.', a-:: at "7% of an sta- tions in 1963, BROADCASTING'S third annual survey of business indicates. In 1962. 78% of radio stations were up for the year while in 1961 only 55% showed a gain. Biggest increases were in local business where 80% of all radio stations showed increases in 1963 SPOT REVENUES 962 1963 compared to 78% in 1962 and 65% in 1961. Spot gains were small with only 43% of stations showing larger radio billings than in 1962. Some 20% of radio stations showed no change in 1963 spot business while 37% showed a decrease in that category. Gains in local sales made up for the weakness in national spot. BROADCASTING. December 23. 1963 21 '63 RADIO UP-BUT LESS THAN '62 continued 8%, the same as in 1962 but up from the 4% recorded in 1961. ■ The average rate of decline was less this year than last — about 6% as against 10% among those reporting de- clines in 1962. ■ In terms of local billings, eight out of ten reporting stations (80.3%) indi- cated gains this year, as compared to 78% with gains in 1962 and 65% in 1961. The average gain per station was 13%, as against 14% last year. ■ Local business declines were re- ported by 14.1% — no significant change from the 14% in this category a year ago but substantially under the 25% who reported dropoffs in 1961. The average decline was about 10% both this year and last. Those with no appreciable changes in local sales totals represented 5.6% of this year's respond- ents, as compared to 8% in 1962 and report, released last month, and Broad- casting's year-end survey a year ago showed 1962 as one of the best sales years in radio history. In looking back on their 1963 re- sults, broadcasters offered a variety of reasons for gains or losses. Local business conditions, particular- ly in areas with high unemployment, were among the most commonly cited factors in sales declines. In other areas an upswing in local prosperity, good crops and high production rates were credited with a big share of revenue gains. Several — including some with gains and some with declines — noted that bill- ings would have made a better showing if the political business from the 1962 elections had been available again in 1963. Some who reported sales slightly behind 1962's said the political busi- Auto products local radio's No.l advertiser The leading sources of local radio advertising revenues did not change materially in 1963, but automotive products tightened their hold on the No. 1 position. In Broadcasting's annual year- end radio station business survey (see page 21), 61% of the respondents named automotive products as one of their three leading local revenue sources. Last year automotive was voted into first place by 53% of the respondents. Food products, named by 41% this year and 48% last, ranked sec- ond place last year with a 36% vote, moved up to third this year with 37%. Household furnishings, third last year with 38%, slipped to fourth this year with 36% . Other leading local-sales categor- ies this year were banking and finan- cial institutions (named by 20%), beers and wines (17%), agricultural products and household equipment (12% each), consumer services (11%) and gasoline and lubricants (9%). 10% in 1961. In national and regional spot, more than six out of ten stations said business was equal to or better than in 1962: 42.9% said it was better (by an aver- age of 15%) while 10% said it had held even. These figures compare with 56% who reported 1962 gains (aver- age gain: 30%) and with 18% who showed 1962 spot business as un- changed. In 1961, 46% reported spot gains while 10% reported no change. ■ Stations reporting declines in na- tional and regional advertising revenues increased somewhat, from 26% of the respondents in 1962 to 37.1% this year, but did not reach the 44% figure recorded in 1961. The average rate of decline was not quite as sharp this year — about 9% as against 11% in 1962. The survey did not solicit dollar fig- ures, and the percentages are not direct- ly applicable to the official FCC figures for 1962, which showed total revenues of non-network-owned stations amount- ed to $562.7 million. Both the FCC 22 (BROADCAST ADVERTISING) ness had accounted for most of the difference. A few said their local sales were off because of a scarcity of aggressive local salesmen. A number attributed local business gains to a growing recognition — by both audiences and advertisers — of station efforts to maintain and expand local service. One typical comment noted that as this occurs, "more and more local firms are putting bigger and big- ger shares of their budgets into radio." Some said their business was benefit- ting from the costs of local television. Stations reporting dropoffs in nation- al and regional spot business found a number of factors contributing to the slowdown. Local economic downturns in some markets were believed to have led na- tional advertisers to spend less than usual. Some stations speculated that network radio's current business resurg- ence was being made at least partly at the expense of national spot. A few Southern stations felt that the radical situation in their markets had been ex- aggerated in the newspapers and that this had cut into their national spot billings. The "ratings mess," the volume of paperwork involved in buying national spot, fragmentation of audiences as a result of the "overpopulation" of radio stations, and problems relating to the National Association of Broadcasters commercial code were also cited as de- terrent influences on national spot busi- ness. Salesmanship Need ■ Need for more aggressive salesmanship at all levels was underscored in several reports. "I think perhaps we in radio have been guilty of not hustling as we did in 1959-60 when this [dropoff] occurred before," one broadcaster observed. Many of the declines, in both local and national spot, seemed unaccount- able to those who reported them. One station said its national business was up significantly — "for no concrete reason." Another broadcaster said his was down "and we wish we knew why — the drop is slight, but we feel it should be up." Even so, he added, local sales gains have made his business "the best in five years." Broadcasters in some of the smaller markets said they are not accustomed to much national business — and not too much concerned with the lack. "If we had to depend on national business," one said, "we'd starve to death." The chief sources of local business, the survey showed, haven't changed much. They're automotive accounts, food products, apparel and footwear products, and household furnishings — in that order (see story this page). An examination of the individual re- turns indicated that many stations re- porting record or near-record revenues in 1962 had fallen into "down" cate- gory in 1963 by only one or two per- cent. One-fourth of all the stations re- porting overall declines fell short of their last year's totals by less than 5%. RAB's 'college plan' will teach educators Citing a definite lack of understanding in the workings of radio advertising by those teaching the subject, Edmund Bunker, president of the Radio Adver- tising Bureau, has announced the in- stitution of a "college plan" by which weekly RAB sales material and a com- plete backlog of its information would be mailed to colleges and universities. Under the plan the RAB information will be made available at handling costs to colleges having advertising curricu- la that includes the study of radio. BROADCASTING, December 23, 1963 ON WSB " NSI Mar-Apr '63; NCS 1961. "SRDS 1 62-1 63 MORE: American Oil expects more mileage and gets it from WSB's domination (35.3% tune-in share*) of Metro Atlanta, where $115,879,000** is spent at service stations. MORE: And American Oil gets additional mileage in the 132 counties* WSB reaches, where motorists pump $620,480,000** into service station tills. Buy the one that gives you two . . . WSB RADIO Represented ly Georgia's 50,000 watt clear channel station NBC affiliate. Associated with WSOC-AM-FM-TV, Charlotte; WHIO-AM-FM-TV, Dayton; WIOD-AM-FM, Miami. BROADCASTING, December 23, 1963 23 A face-to-face meeting on TV clutter BROADCASTERS AND BUYERS TALK ABOUT COMMERCIAL COMPLAINTS Clutter and commercial practices on television, what might be done to im- prove them and who has the responsi- bility for doing it — these questions ap- peared to dominate last week's long- awaited meeting of broadcasting, agen- cy and advertiser representatives. If any firm answers were agreed upon, there was no sign of it. Further sessions are expected, al- though none is scheduled. The meeting, set up by LeRoy Col- lins, president of the National Asso- ciation of Broadcasters, was closed, and the nearest thing to official word out of it was that all participants agreed that no word should be given out. But the best consensus available, al- though unofficial and not for attribu- tion, was that nothing that was startling and little that was positive had devel- oped, but that the exchange of views on common problems had seemed to go well and that some participants, if not all, came away "encouraged." There was room for encouragement on all sides. The broadcasters, for example, were said to have expressed concern about the seemingly increasing use of "piggyback" commercials by ad- vertisers and agencies, while advertisers and agencies renewed their long-stand- ing protest against the clutter — promos, credits, billboards, etc. — that many of them feel is a severe deterrent to the effectiveness of television advertising. Doubling Up ■ In preparing for the meeting NAB officials are known to have armed themselves with a study made by the Station Representatives As- sociation showing that in one week in October some 85 network television ad- vertisers used shared commercials — piggyback or integrated — for approxi- mately 295 different products or serv- ices. The NAB code stipulates that a commercial for two or more products must be counted as two or more com- mercials unless it is integrated and ex- ecuted in such a way that the entire presentation is actually a single an- nouncement. Even so, the advertised products must be related in character or purpose or must be offered by the same company in order to qualify as a single rather than multiple commercial. SRA sent no one to the meeting. The agenda included research and ratings, audience considerations and op- portunities for advertisers and agencies to report on any projects of their own, in addition to code problems. It was expected that the meeting would be reviewed at the NAB TV code board meeting scheduled for Miami Jan. 22-23 and that in addition Governor Collins would probably give a report to Senator John O. Pastore (D-R. I.). Senator Pastore has been pushing for a solution to what he calls "mounting criticism" of TV commer- cial practices, and had invited the par- ticipants to meet with him after their own session. Second Try ■ Governor Collins first tried to set up a meeting with the net- works last summer, but they declined on the ground that antitrust problems might ensue and that the NAB code authority provided a better framework anyway. Their representative at last week's meeting were respective repre- sentatives on the television code board. The meeting was held Wednesday at the Waldorf-Astoria in New York, starting in the morning and continuing through luncheon and into the after- noon. In declining to discuss developments Collins takes off again on cigarette ad restraints Broadcasters should amend their voluntary codes to prohibit tobacco commercials designed to appeal to minors, LeRoy Collins, president of the National Association of Broad- casters, said in an interview filmed by the National Educational Tele- vision Network. He also repeated his criticism of Lucky Strike cigarette commercials that feature the theme: "Luckies separate the men from the boys" (Broadcasting, Dec. 2). Portions of the interview were telecast last week by NET stations on the pro- gram At Issue. The original inter- view lasted about 20 minutes, but less than five minutes were actually telecast. However, other portions of his remarks were quoted in publicity statements by NET. The NET information service, in a release on the program, quoted Governor Collins as saying that the broadcaster can, through his own code, "simply provide that commer- cial advertising of tobacco which is designed and has a special appeal to minors should be forbidden. When an advertisement gives [a boy] the impression that in order to get the beautiful girl ... or to be a success- ful sports figure, or any aspect of success, that smoking will advance his chances, then I think that's an unfair and a wrong appeal to young people and that should be elimi- nated." What He Would Do ■ The same release quoted the NAB president: "The most important thing is the fact that there is a relationship, when people smoke their health is im- paired, and that a higher percentage of them do die. I dare say if I had a radio station or if I had a television station, I would not hesitate to take a very firm, positive position about this. And I would feel that in doing so I was serving well the public in- terest." In that part of the interview that was telecast, Governor Collins said that one particular advertisement for Lucky Strike is "most offensive. . . . I think this is a brazen, cynical flout- ing of the concern that millions of parents and others have for the youth of America and I think I should say so and everyone else should say so because here the theme of the commercial is to equate smok- ing with manliness." The NAB president also said the whole nation has to face up to the smoking question "as a very serious responsibility and set in motion pro- cedures to remedy it." However, he said on the NET program, "I don't think that the people should expect the broadcaster to carry the whole load of this or the newspapers or the advertising media because this re- sponsibility starts, really, long before you get to the advertising media." Other Views ■ George V. Allen, chairman of the Tobacco Institute, also appeared on the NET program that dealt with various aspects of cigarette smoking. The show was telecast on nearly 80 affiliated sta- tions last week. Mr. Allen stressed that the tobac- co industry agrees that the advertis- 24 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 at the meeting, a top NAB official said that since NAB was the host, any word should come from the guests. Agency and advertiser representatives said that since they were guests, word would have to come from the host. All sides agreed that the desire for secrecy had been impressed on all participants. Although the embargo extended of- ficially to the number as well as the names of the participants, it was re- ported authoritatively that they in- cluded the following: From the NAB — Governor Collins, executive vice president Vincent Wasi- lewski, code director Howard Bell and public relations director John Couric. all from Washington headquarters, and Stockton Helffrich, head of the NAB code office in New York, and Mel Goldberg, NAB research vice president, also from New York. From the American Association of Advertising Agencies — president John Crichton with Ed Marshall and Larry Reedy of the AAAA staff. From the Association of National Advertisers — president Peter Allport with Bill Kistler of the ANA staff. Advertisers (chosen wholly or partlv through the ANA) — John Burgard of Brown & Williamson, head of the ANA broadcast committee; E. W. Ebel of General Foods, Edouard Genock of Eastman-Kodak, and Harry Schroeter of National Biscuit. Agencies (chosen partly or entirely who emphasized the vital role tobac- co plays in the economy of his home state and the country, and represent- atives of the medical profession. Leading agencymen, advertisers and broadcasters were in attendance at the long-awaited tri-partite meeting called by LeRoy Collins, president of the National Association of Broad- casters, to discuss TV commercial practices. Among NAB representatives at the meeting was Howard Bell, re- cently named director of the associa- tion's code authority. The delegation from the ranks of advertisers included Brown & Williamson's John Burgard, head of the Association of National Advertisers' broadcast committee, and Peter Allport, ANA president. Mr. Burgard has been campaigning for the past year against TV clutter. Arthur Tatham, chairman of the Association of American Advertising Agencies and board chairman of Tatham-Laird, Chi- cago, was among the agency men in attendance. Four prominent broad- casters participated: Clair McCol- lough, ex-chairman of the combined NAB boards; William Quarton, incum- bent NAB joint board chairman; Don- ald McGannon. chairman of the NAB research committee and rating coun- cil, and Robert W. Ferguson, a mem- ber of the NAB TV code board. ing appeal should be directed to adults, and pointed out that last July most of the tobacco companies de- cided to discontinue advertising in college publications. Mr. Allen men- tioned several research projects un- dertaken by the tobacco industry on the subject of cigarette smoking and lung cancer, and said its researchers had not been able to induce "human- type lung cancer in the lungs of lab- oratory animals." He claimed these "negative results" were not "head- line-making" news in the newspapers. Senator Maurine Neuberger (D- Ore.) suggested legislation be en- acted requiring "accurate labeling of cigarette packages as to their content of tars, nicotines and phenols," and recommended the government also undertake an antismoking educa- tional program. She added that regulation of ad- vertising is needed, but did not de- velop this point further. Others on the program included Senator Thruston Morton (R-Ky.), BROADCASTING, December 23, 1963 25 NBC News— In its award- winning color production, The River Nile, past and present merged in the trac- ing of the river's 4,000-mile journey. IT'S ALL NEWS TO US At NBC, news isn't simply a category. It's the past as well as the present. It's the planned as well as the unexpected. It's talk as well as action. It's the serious as well as the light. In short, it's the stuff of which living is made. It takes a global viewpoint to cover news this way. It takes broadcasting's biggest news staff to do it. But doing it— and doing it well— has made NBC News the most influential and the most popular force in all of broadcast journalism. THIS IS NBC NEWS NBC News- Its Huntley-Brlnkley Report keeps a watchful eye on the national and inter- national scene. NBC News- Its early-morning Today is always a dynamic show, whether it's originating from a New York studio or 5 a New Orleans -j3 Mardi Gras. 4a ■■■y--. ... NBC News- >Wcrxcl ic lts Exploring series is television's most widely honored young children's program. In color. NBC News- Its Meet The Press interviews in color with world- important figures on Sunday evening frequently make Monday morning's front pages. NBC News- Its sports depart- ment will be bringing viewers the telecast of the National Football League title game Sunday, Dec. 29. NBC News- Its real-life specials, such as Manhattan Battleground, put the spotlight on contemporary social problems. NBC News- Its coverage of major events, unexpected or planned, is con- sistently the most reliable and com- I plete in television. Bank uses ancient instruments in TV spots Christmas history in various na- tions and the music of ancient in- struments have been combined by the Pittsburgh office of Fuller & Smith & Ross to help the Mellon National Bank in that city gain new members for its Christmas Club. Using both radio and TV, the spots utilize the music of the Antiqua Players, a University of Pittsburgh faculty group which features a psaltery, viola da gamba, virginal and recorder. The radio spots open with a carol, then a description of the origin of an old Christmas cus- tom. The story is followed by the pitch: "Today, there's another Christ- mas custom you should know about — the Mellon Bank Christmas Club." The TV spots open with the an- cient music and a story illustrated by woodcut-type pictures, such as the one shown here depicting the medieval Yule Log celebration. F&S&R and the Mellon Bank report excellent results from the series. through the AAAA) — Art Tatham of Tatham-Laird, chairman of the AAAA; Richard A. R. Pinkham of Ted Bates & Co. Networks — vice presidents Alfred R. Schneider of ABC-TV, Joseph Ream of CBS-TV, and Ernest Lee Jahncke Jr., NBC. Television Bureau of Advertising — George Huntington, vice president and general manager. Broadcasters — Clair McCollough of the Steinman stations; Donald H. Mc- Gannon of Westinghouse Broadcasting, chairman of the NAB research com- mittee and Rating Council; Robert W. Ferguson, wtrf-tv Wheeling, W. Va.; William Quarton, wmt-tv Cedar Rap- ids, Iowa, chairman of the NAB board. New Katz TV cost summary The Katz Agency, New York station representative has issued its "Spot Tele- vision Advertising Cost Summary," a guide to calculation of spot budgets in 236 TV markets. The summary, available to advertis- ers and agencies, is revised by Katz semi-annually. It gives a market-by- market and cumulative cost estimation for half-hour sponsorships and 20-sec- ond announcements in prime time and minutes in three other day parts. Also offered are formulas for calculation of frequency discounts and estimation of costs for announcements of other lengths. 3 California agencies announce merger Three Southern California advertising agencies will merge Jan. 1 into a new agency: Anderson, Morgan, DeSantis and Ball. Headquarters will be at 1717 Highland Ave., where one of the com- ponent agencies, Anderson, Arthur and Morgan, is currently located. The other two parties to the merger are Ball Ad- vertising, Los Angeles and Palm Springs, and DeSantis Advertising Agency, Glendale. Robert F. Anderson will head the new agency as president. Raymond R. Morgan Jr. will be executive vice pres- ident and marketing director. V. James DeSantis will serve as vice president and production head. Everett L. Ball becomes vice president and creative di- rector. Audrey Fraser, copy chief at Anderson, Arthur and Morgan, con- tinues in that capacity with Anderson, Morgan, DeSantis and Ball. Mr. Anderson will continue as ac- count executive for First Federal Sav- ings and Loan Association of Holly- wood; the Whamo Co., toy manufac- turer; Brookside Vineyard Co. and Roy Brown Automotive, maker of Impact seat belts. Mr. Morgan will continue as account supervisor for the corporate division of the Schick Safety Razor Co. Mr. Ball's advertising and public re- lations accounts include Palm Springs Aerial Tramway, Palm Springs Cham- ber of Commerce, Brookside Dairy and Kirkeby Center, new Los Angeles office building. Miss Fraser will serve as ac- count executive on Bill Parry Sports- wear and Robbins Construction Co. accounts. McCann gets more Westinghouse billing The Westinghouse TV-radio division in Metuchen, N. J., which plans a new campaign featuring heavy use of net- work TV, is switching agencies — from Grey Advertising, New York, to Mc- Cann-Erickson, that city. Westinghouse says the shift, effective March 12, is de- signed to consolidate the radio-TV divi- sion's advertising in one agency. Mc- Cann already handles Westinghouse's corporate-wide TV promotional activ- ity, a $6 million, 52-week package of sponsorships on CBS-TV (Broadcast- ing, Oct. 21). Billings involved in the agency shift are said to total more than $1 million, about 60% of which will go into net- work TV. McCann reports there will be some spot TV activity but no figures are available now. Westinghouse's Metuchen division re- ports that first quarter advertising stress will be placed on the company's new "Instant-on TV," an improvement in its TV sets which enable viewers to re- ceive a picture as soon as the set is turned on. Grey Advertising will continue to handle Westinghouse's portable appli- ances division in Mansfield, Ohio and Westinghouse Broadcasting Co., neither of which will be affected by the shift. Rep appointments . . . ■ Wavz New Haven, Conn.: McGav- ren-Guild Inc., New York, as national representative, excluding New England. ■ Wmin St. Paul-Minneapolis: Mid- West Time Sales, Kansas City, Mo., as regional representative. ■ Wlkw Providence, R. I.: Gill-Perna Inc., New York, as national representa- tive. 28 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 THE LIEUTENANT WORE SKIRTS TOM EWELL SHEREE NORTH RITA MORENO WOMAN OBSESSED SUSAN HAYWARD STEPHEN BOYD BARBARA NICHOLS THE LAST WAGON RICHARD WIDMARK FELICIA FARR NICK ADAMS SUSAN KOHNER it, VOLUME 8 Top stars, top directors, top-notch stories all in these forty-two excellent feature films guaranteed to please audiences and advertisers alike. rims of mm THE REMARKABLE MR. PEN NY PACKER CLIFTON WEBB DOROTHY McGUIRE CHARLES COBURN JILL ST. JOHN DAVID NELSON DOROTHY STICKNEY Contact your nearest Seven Arts' salesman at the office listed below for a complete listing of the Volume 8 "Money Makers of the 60'sY FROM SEVEN ARTS THREE CAME HOME CLAUDETTE COLBERT PATRIC KNOWLES SESSUE HAYAKAWA GLORY BRIGADE VICTOR MATURE LEE MARVIN ALEXANDER SCOURBY RICHARD EGAN SEVEN ARTS ASSOCIATED w CORP. A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue YUkon 6-1717 CHICAGO: 4630 Estes. Lincolnwood, III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks. Calif. STate S-S276 TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4-7193 LONDON Wl ENGLAND: 24 Berkeley Sq. Hyde Park 0671 Distributed outside of the United States and Canada Cable: NORFILM London For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. BROADCASTING, December 23, 1963 29 Must advertising benefit consumer? FTC INDICATES THAT MAY BE NEW STANDARD IN ANTITRUST CASES The advertising business was taking a hard, second look last week at a Fed- eral Trade Commission order directing Procter & Gamble to get rid of its sub- sidiary, Clorox Chemical Co., largest U. S. producer of liquid bleach. In the decision, a government agency for the first time expressed the philosphy that brand name advertising in a field such as liquid bleaches is detrimental to the public interest. Advertising should stimulate competition and lower the unit cost to the consumer, the trade com- mission said, but this process does not work in the liquid bleach field where all products are of equal quality and pro- duced "under conditions of oligopoly" (control by a few of the amount and price of a given product to a large num- ber of buyers). Procter & Gamble, the nation's larg- est TV advertiser and producer of house- hold cleaning products, acquired Clorox in 1957 in a $30 million deal. In its de- cision, announced Dec. 15, the FTC ruled that the acquisition was illegal under antimerger provisions of the Clayton Antitrust Act. P&G President Howard Morgens im- mediately announced that the decision would be appealed to the courts. "The decision represents an attempt [by the FTC] to make new law," he said. "It goes beyond any previous interpretation of existing antitrust legislation." Others in the advertising fraternity made the same charge, with the industry showing great concern over that portion of the decision dealing with brand-name promotion. Individual advertisers spoke out on the subject, and Albert H. Messer, president of Brand Names Foundation Inc., said the implications of the deci- sion "seem to be overwhelming." P&G refused to comment specifically Mr. Elman Symptom and cause on that part of the divestiture order dealing with advertising, primarily TV spot, for Clorox. Clorox spent $3.85 million in spot television in 1962 and for the first nine months of 1963 the figure has risen to $4.2 million. Honig- Cooper & Harrington, San Francisco, handles the Oakland, Calif., firm's ad- vertising with a total 1963 budget esti- mated at $6 million. Upsetting Words ■ "The kind of 'ef- ficiency' and 'economy' produced by this merger is precisely the kind that . . . hurts, not helps, a competitive economy and burdens, not benefits, the consum- ing public," the FTC said. "Advertising should stimulate competition and, by increasing the sales of the advertised product, lower the unit cost of that prod- uct. But this process is distorted in the case of a homogeneous product, such as household liquid bleach, produced under conditions of oligopoly." The FTC said that there is no differ- ence in quality among different brands of liquid bleach and therefore there is no real need for the various manufac- turers to incur the heavy advertising ex- penses they do. "Thus we have a situ- ation in which heavy advertising bene- fits the consumer, who pays for such ad- vertising in the form of a higher price for the product, not at all," the agency said. Competitive advertising by sellers of products to create a consumer prefer- ence can be laudable competition in many fields, the FTC continued. "On the other hand, such sellers may [as in the case of bleaches] be engaged in brand competition to the end only of HILL IS DEAF TO FCC CLAIM Contention of power to regulate commercials is disputed by semantically embroiled committee Broadcasters fighting an FCC pro- posal to regulate commercials were backed to the hilt last week by a ma- jority of the House Commerce Commit- tee which said in strong terms that the commission hasn't got the power it claims to have. But about 25% of the members signed a minority report saying that overcommercialization is a problem that requires constructive attention by Congress and that legislation limiting the FCC's power would create "a vac- uum in an area important to the pub- lic interest." The majority, however, pointed out that the committee has not considered the question of overcommercialization itself, but only the FCC's claimed legal authority to regulate advertising. On these grounds, the majority said, it is absolutely convinced that the FCC not only hasn't got a legal leg on which to stand, but it must be put in its place for "arrogating to itself the right to leg- islate." The commission's threat to impose rules on advertising must be stopped to prevent a future commission from reg- ulating programing, the majority stated. These views were released by the committee Tuesday (Dec. 17) in the publication of its report on HR 8316, a bill the committee approved the week before that would prohibit the FCC from making rules regulating the length and frequency of commercials (Broad- casting, Dec. 16). The House report states that the commission "has voted to abandon the proposed rules," but the commission, although such action seemed likely (story page 24), had made no an- nouncement as of Thursday (Dec. 19). The FCC conducted oral arguments on its proposal two weeks ago and the committee conducted its own hearing early last month when more than 30 broadcasters testified for the bill to lim- it the FCC's powers (Broadcasting, Nov. 11). They were joined by power- ful members of the committee. Rep- resentative Oren Harris (D-Ark.), chairman of the parent Commerce Committee, and Representative Walter Rogers (D-Tex.), chairman of the com- munications subcommittee and author of the adopted bill, led the fight. The minority was headed by Rep- resentative John E. Moss (D-Calif.), subcommittee member and author of 30 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 maintaining high prices, discouraging new entry [into the market] and, in gen- eral, impairing, not promoting, socially useful competition. "In sum, the undue emphasis on ad- vertising which characterizes the liquid bleach industry is itself a symptom of and a contributing cause to the sickness of competition in the industry. Price competition, beneficial to the consumer, has given way to brand competition in a form beneficial only to the seller. In such an industry, cost advantages [as P & G-Clorox allegedly enjoy] that en- able still more intensive advertising only impair price competiton further; they do not benefit the consumer." TV Benefits ■ The FTC decision, written by Commissioner Philip Elman, declared the merger illegal because it gave P & G-Clorox an unfair advantage in competing with other liquid bleaches because of the size of P & G's total ad- vertising budget. The acquisition gave Clorox important advantages in TV ad- vertising, not available to competitors selling identical chemical products. P & G receives the maximum volume dis- counts available in television, Commis- sioner Elman said, and with Clorox part of the P & G product line, Clorox can now obtain at least 33 1/3% more tele- vision time for the same expenditure re- quired before the merger. Procter & Gamble's television billings in 1962 totaled $112 million, with $60 million in spot, for all its products including Clorox. "When we reflect that Purex Corp. [Clorox's major competitor], with total sales of almost $50 million in 1957 . . . was evidently unable to obtain any but the minimum volume discounts avail- able to large television advertisers, we can only conclude that the large-scale advertising 'economies' involved in this case represent price concession available only to giant firms," the FTC said. Before P & G took over the company in 1957, Clorox was not eligible for any TV discounts since it placed only about $1 million annually, the FTC said. Dur- ing this same period, Purex received a 15% discount from one network on $2.4 million annual billing and 6% from a second network on a billing of $1.4 million. The point has been reached in the Mr. Morgens An appeal to courts liquid bleach industry at which product identification ceases to promote con- sumer welfare and becomes wasteful, with mass advertising merely entrench- ing market leaders, the decision con- cluded. Clorox, through P & G's large TV ex- penditures, has gained the additional ad- vantage of program identification which its competitors cannot afford, Commis- sioner Elman said. A commercial dur- ing a program break is "substantially more effective in promoting a product than one during the between-program station break," he said. Clorox, before its acquisition by P & G, could not af- ford this identification with programs. P & G, "however, can and does buy the sponsorship of such programs in behalf of several of its products . . . and Clorox can realize the advantages of network program advertising at a fraction of the cost that would have been required prior to the merger." Sectional Spots ■ Another unfair ad- vantage for Clorox is that P & G can run commercials for different products in different sections of the country during a single commercial break, the FTC said. "Clorox thereby gains the advan- tage of association with network televi- sion while actually limiting its advertis- ing expenditures to selected regional markets." At the time of the merger, Clorox commanded 50% of all liquid bleach sales with Purex claiming 15%, accord- ing to the FTC decision. The decision, which is already being called a landmark case, is the culmina- tion of nearly seven years of litigation. The trade commission first issued its complaint shortly after the 1957 merg- er. A long series of hearings and two initial decisions preceded last week's final order. the minority views. Signers included Representatives Abner W. Sibal (R- Conn.), the only Republican; Harley O. Staggers (D-W. Va.), Torbert H. Mac- donald (D-Mass.), John D. Dingell (D-Mich.), Robert W. Hemphill (D- S.C.) and Lionel Van Deerlin CD- Calif.). Power Is There ■ These members argued that the FCC had the power it needed to proceed with a rulemaking on commercials and that such action "could clarify its policy in this impor- tant area." FCC Chairman E. William Henry had testified to the committee that the commission did not know what its commercial policy was. "Without any question," the major- ity said, the commission's power to properly review station commercial performance would not be diminished by enactment of the legislation. The proper occasion for review was on a periodic basis at renewal time, it said. "It must be admitted candidly that this regulatory pattern is difficult to administer," the majority continued. With a plug for self-regulation (the minority favors it, too), the majority harmonized with broadcasters on these themes: ■ No one criterion adopted by rule- making can generally apply to all sta- tions or classes of stations. ■ "Commission determinations of whether or not certain categories of stations or individual stations should be granted special treatment or individual exemptions would then involve the commission in the consideration of sta- tion revenues in a manner alien to the regulatory scheme adopted by the Congress." ■ The commission may neither sub- stitute its own judgment on a day-to-day responsibility for that of the individual licensee nor of the community in which he serves. The majority concluded by underlin- ing its earlier statement that its consid- eration of the bill was not on the ques- tion of overcommercialization. How- ever, it hinted, if the FCC really wants to get into that area, it should gather information and bring its case to the Congress with a request for remedial legislation. The minority's views were somewhat akin to the FCC's position, especially in agreeing that the commission has the authority to go ahead with its rulemak- ing. (All commissioners agreed on this point.) It also agreed with the FCC that it would be nice to know just what it — and the Congress's — policy is on commercials. The minority looks gloomily into the future: "In the absence of positive congressional action regarding over- commercialization, a vacuum is left, and in view of high prices paid for broad- cast properties the trend is definitely in the direction of more and more com- mercialization. . . . Listeners and view- ers are left without protection against BROADCASTING, December 23, 1963 31 CHICAGO Chicago's O'Hare International Airport serves 84,000 passengers every day —the world's busiest air terminal. Chicago's WGN Radio serves 910,000 homes every day— reaching the largest audience of any broadcast property west of the Hudson.* Chicago's O'Hare and WGN are both dedicated to Service. WGN is CHICAGO the most respected call letters in broadcasting * NCS-1961 First nine months top $1.2 billion NETWORK BILLINGS UP 5.5%; 3D QUARTER UP 4.4% this threat." The minority cited figures for the dollar volume in sales of broadcasting properties between 1954 and 1960 ($285,504,060 for radio alone, $723,- 592,401 for radio-TV), and said "sure- ly these figures raise a danger signal which is pertinent to our inquiry. What is the effect of such skyrocketing sales prices on the purchaser's commercial policies?" Agency appointments . . . ■ Kal Kan Foods appoints Anderson- McConnell Advertising Agency, Los Angeles, to handle advertising for its 32 pet foods and Lang's clinical for- mula, sold to the veterinary profession. Appropriation for fiscal 1963-64 is $500,000, with Sunday supplements, newspapers and radio the major media. Kal Kan's former agency, MacManus, John & Adams, Los Angeles, was forced to resign the account because of a prod- uct conflict. ■ Heublein Inc., Hartford, Conn., has appointed Benton & Bowles, New York, to handle advertising for Byrrh cock- tail wine and Irish Mist liquer. ■ Redfern Sausage Co., Atlanta, has named Liller Neal Battle & Lindsey Inc. of that city as advertising agency. ■ Westgate-California Products, San Diego, has appointed Geyer, Morey, Ballard, Los Angeles, as agency for a group of its new products. ■ Vescio's Inc., Michigan supermarket chain, names Parker Advertising Inc., Saginaw, Mich. FCC to give up on commercials The FCC has put off until early next month a final decision on how to bury its proposed commercial rulemaking. The commission, faced with a split within its own ranks, with solid industry opposition and with hostility in Con- gress, is ready to terminate the rule- making that proposed adoption of the National Association of Broadcasters' Codes as an agency rule. But the commission lacked sufficient time at its meeting last week to decide on how the order ending the rulemaking should be drafted. As a result, final action was put off until after the holi- day period. Basically, the commission is expected to reassert, in its order, that it does have authority to regulate commercials. It is also expected to state, as indicated earli- er (Broadcasting, Dec. 16), that the commission will exercise this authority on a case-by-case basis and that it will The combined gross time billings of spot TV (national and regional spot) and network TV for the first nine months of 1963 totaled more than $1.2 billion. A report released last week by Tele- vision Bureau of Advertising said net- work gross time billings for the nine months came to $612 million, an in- crease of 5.5% over a like period the year before. A nine-month spot TV gross time billings total was estimated at $628.1 million (Broadcasting, Dec. 16). TvB also reported that the gross time billings of network TV for the third quarter only totaled almost $201 mil- lion, a 4.4% increase over last year. Adding spot TV's $185.3 million figure for that period, the combined total in the third quarter is $386.2 million. Far and away the advertising leader be able to do this more strictly than it has in the past with the additional in- formation to be provided by the new program reporting forms now being prepared for both television and radio. Whether the commission will go be- yond this position — which some mem- in both network and spot during the third quarter was Proctor & Gamble with a combined total of $33.8 million. P&G's third quarter gross time billing figure breaks down into $16.8 million for network TV and $17 million for spot TV (Broadcasting, Dec. 16). Second ranking advertiser in network for the third quarter was American Home Products Corp. with billings of $8.4 million. Third place went to Bristol-Myers with network billings of $7.7 million. According to TvB, Anacin Tablets (American Home Products) was the leading advertiser brand in network for the third quarter with $2.9 million. In second place was Alka Seltzer (Miles Laboratories) with billings of $2.6 mil- lion, and third ranking brand was Salem cigarettes (R. J. Reynolds Tobacco Co.) with billings of $2.3 million. bers regard as relatively mild — was uncertain last week. Commissioners said it would be "hazardous" to attempt to predict the position ultimately adopted. Chairman E. William Henry is said to have favored including in the order ESTIMATED EXPENDITURES OF NETWORK TELEVISION ADVERTISERS BY PRODUCT CLASSIFICATIONS Source: TvB/LNA-BAR January-September January-September Percent 1963 1962 Change Agriculture & farming $ 24,400 $ 102,900 - 76.3 Apparel, footwear & accessories 6,870,700 5,839,700 + 17.7 Automotive, automotive accessories & equipment 41,984,200 34,514,000 + 21.6 Beer, wine 6,214,000 7,048,300 - 11.8 Building materials, equipment & fixtures 6,669,300 3,666,200 + 81.9 Confectionery & soft drinks 13,804,700 18,735,800 - 26.3 Consumer services 2,703,900 4,338,800 - 377 Drugs & remedies 86,298,600 73,402,900 + 17.6 Entertainment & amusement 1,050,300 679,400 + 54.6 Food & food products 102,522,800 100,547,100 + 2.0 Freight, industrial & agricultural development 68,700 76,600 - 10.3 Gasoline, lubricants & other fuels 6,931,900 13,663,000 - 49.3 Horticulture 569,200 304,300 + 87.1 Household equipment & supplies 23,876,800 23,833,700 + 0.2 Household furnishings 2,249,000 2,584,800 - 13.0 Industrial materials 12,258,600 14,625 400 - 16.2 Insurance 12,081,500 11,025,500 + 9.6 Jewelry, optical goods & cameras 6,635,500 8,095,300 - 18.0 Office equipment, stationery & writing supplies 3,007,100 2,645,800 + 13.7 Pets & pet supplies 9,142,000 6,494 100 + 40.8 Political 6,900 -100.0 Publishing & media 655,700 881,700 - 25.6 Radio, TV sets, phonographs- musical instruments, accessories 3,071,500 3,604,300 - 14.8 Retail & direct by mail 33,400 137,600 - 75.7 Smoking materials 70,895,100 65,151,200 + 8.8 Soaps, cleansers & polishes 65,828,000 64,889,900 + 1-4 Sporting goods & toys 4,934,600 4,405,700 + 12.0 Toiletries & toilet goods 119,666,800 107,985,400 + 10.8 Travel hotels & resorts 1,826,200 691,500 + 164.1 Miscellaneous 180,100 159,900 + 12.6 TOTAL $612,054,600 $580,137,700 + 5.5 34 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 LEADING COMPANIES IN NETWORK TELEVISION ADVERTISING THIRD QUARTER 1963 (Source: TvB, LNA-BAR) LEADING BRANDS IN NETWORK TELEVISION ADVERTISING THIRD QUARTER 1963 (Source: TvB/LNA-BAR) 1. Procter & Gamble $16,780,900 (Est. Gross Time E lilling) 2. American Home Products 8,396,100 1. Anacin $2,937,200 3. Bristol-Myers 7,671,000 2. Alka-Seltzer 2,607,700 4. General Motors 6,737,500 3. Salem cigarettes 2,287,900 5. Lever Bros. 6,533,900 4. Crest Toothpaste 2,181,100 6. Colgate-Palmolive 6,240,200 5. Winston cigarettes 2,105,000 7. R. J. Reynolds 6,183,300 6. Buff erin 2.031,000 8. General Foods 5,229,900 7. Chevrolet cars 1,798,500 9. Gillette 5,032,400 8. Excedrin 1,761,600 10. Alberto-Culver 4,259,100 9. Bayer Aspirin 1,602.500 11. Miles Labs 4,216,900 10. Camel cigarettes 1,578,600 12. American Tobacco 3,736,700 11. Allerest Tablets 1,575,100 13. Philip Morris 3,688.500 12. Nabisco cookies 1,493,800 14. General Mills 3,552,800 13. Tide 1,454,000 15. Brown & Williamson 3,444.800 14. Pall Mall cigarettes 1,399,200 16. P. Lorillard 3.299,100 15. Paxton cigarettes 1,398,300 17. Sterling Drug 3,267,900 16. Kent cigarettes 1,381.000 18. Kellogg 3.081.000 17. L&M cigarettes 1,358.600 19. Liggett & Myers 2.833.300 18. Falstaff beer 1,292,800 20. Distillers Corp., Seagrams 2.555,200 19. Nestea instant tea 1,190,500 21. Du Pont 2,548,900 20. Colgate dental cream 1,177,800 22. J. B. Williams 2,533.800 21. Marlboro cigarettes 1,144,400 23. National Biscuit 2,531,700 22. Mattel toys 1,133.200 24. Block Drug 2.454.100 23. One-A-Day vitamins 1.123,400 25. Coca-Cola 2.377.600 24. Prell shampoo 1,079,600 Total $119,186,600 25. Campbell's soups 1,076,200 ESTIMATED EXPENDITURES OF NETWORK TELEVISION ADVERTISERS BY PRODUCT CLASSIFICATIONS Source: TvB LNA-BAR Agriculture & farming Apparel, footwear & accessories Automotive, automotive accessories & equipment Beer, wine Building materials, equipment & fixtures Confectionery & soft drinks Consumer services Drugs & remedies Entertainment & amusement Freight, industrial & agricultural development Gasoline, lubricants & other fuels Horticulture Household equipment & supplies Household furnishings Industrial materials Insurance Jewelry, optical goods & cameras Office equipment, stationery & writing supplies Pets & pet supplies Political Publishing & media Radio, TV sets, phonographs- musical instruments, accessories Retail & direct by mail Smoking materials Soaps, cleansers & polishes Sporting goods & toys Toiletries & toilet goods Travel hotels & resorts Miscellaneous TOTAL criteria to guide broadcasters on how many commercials would be considered sufficient to warrant a closer look by the commission. He reportedly has not suggested, however, what the criteria might be. The commission's task is complicated BROADCASTING, December 23, 1983 Third Third Percent uarter 1963 Quarter 1962 Change $ 21,100 -100.0 2,140,200 1,173,800 + 82.3 13,212,100 9.608,900 + 37.5 2.558.400 2,989,900 - 14.4 1,811,300 641,100 +182.5 3.251.600 4,736.100 - 31.3 625.300 693,500 - 9.8 27.517.900 24.615 800 + 11.8 454,200 193,300 +135.0 1.725 300 4,419,100 - 61.0 22,300 7.709.500 8,895.000 - 13.3 737,200 852,100 - 13.5 2.930.900 4,709,500 - 37.8 3,224,800 3,669,100 - 12.1 2,010,500 1,996,900 + 0.7 908,600 1,217,600 - 25.4 2,950,900 2,196.500 + 34.3 3,000 -100.0 195,800 254,100 - 22.9 1,306.500 1,212,200 + 7.8 10,600 137,600 - 92.3 24.620.400 21,568,100 + 14.2 22,529.300 24,395,100 - 7.6 1.880.400 1,389,900 + 35.3 40,271,500 37,978.100 + 6.0 575,900 87.600 +557.4 11,300 4.900 +130.6 $200,906,300 $192,365,100 + 4.4 by a number of factors. On the one hand, there is the feeling of most mem- bers that the commission shouldn't simply wash its hands of the commer- cial question. A majority of the com- missioners, including those who voted against the rulemaking, regard this as a problem the commission must face. The question, they feel, is how, not whether, to proceed. Some commissioners also feel that if they walk away from the issue after having raised it, they might actually en- courage broadcasters to overcommer- cialize. They are afraid some broad- casters would be tempted to throw off all self-restraint. On the other hand, the commissioners are aiming for a unanimous or near- unanimous vote on the final order. With the spectrum of opinion ranging from Chairman Henry, who favors a "strong" statement, to some commis- sioners who would like to wash out the entire proceeding, that won't be easy. There is also the feeling that Chair- man Walter Rogers (D-Tex.) of the House Communications Subcommittee is looking over the commission's shoul- der. The commission would not want to take a position that would induce the congressman to push his bill to prohibit the commission from adopting rules limiting commercials. Considering all of these problems, one commissioner noted, the commis- sion faces a difficult "writing job." Mutual's time sales up 16% over 1962 An increase in time sales for 1963 of 16% over last year was reported last week by Robert F. Hurleigh. MBS president, in a year-end statement of network activity. Although no dollar figures were re- vealed, Mr. Hurleigh disclosed last year the network's volume in 1962 would approach $6 million (Broadcasting. Nov. 19, 1962). On this basis, a 16% increase would raise 1963 sales to $6,- 960.000. This will be the second consecutive year in which Mutual showed a profit, a spokesman said, pointing out that 1962 was the first profitable year since TV became a major medium. Mr. Hurleigh attributed the rise in business to large acceptance of Mutual programs by its affiliates, with more than 480 stations taking up to 95% of the MBS newscasts; the adding of affili- ates in nine major markets, giving the network representation in 95 of the top 100 markets; improved operating effi- ciency, and the finding of recent studies which show that network radio's total audience was being underestimated. During the year 57 advertisers used Mutual, Mr. Hurleigh said, and the top spenders included Mennen. Philip Mor- ris. Kraft Foods. Texaco. Reynolds To- bacco and Bristol-Myers. Mutual bolstered its sales force in 1963, adding two account executives in New York and one in Chicago, he re- ported. 35 FTC rules toy makers7 claims deceptive MISREPRESENTATION CITED IN PRICES, PERFORMANCE Three toy manufacturers and their officers were accused by the Federal Trade Commission last week of making deceptive claims in television commer- cials. Formal complaints were issued against all three companies — American Doll & Toy Corp., Brooklyn; Rainbow Crafts Inc., Cincinnati, and Emenee In- dustries Inc., Flushing, N. Y. The complaints are based on 1962 commercials, none of which are on the air during the present Christmas sea- son. Emenee also was charged by the Trade Commission with misrepresent- ing the "suggested retail" price of its "electronic rifle range" toy. Emenee's rifle, the FTC alleged, does not have an adjustable, telescope-like sight as claimed, but the sight actually con- sists of a piece of plastic with a hole that moves within a slot. Also, the agen- cy charged, the rifle's battery-powered "ammunition" will be depleted and have to be replaced and that the toy is not complete and ready for operation as claimed. Herbert L. Merin, president of Emenee, said all the matters complained about were settled with the FTC a year ago and that the questioned claims have not been repeated. The FTC questioned claims for American's "Dick Tracy 2-Way Wrist Radio" that it will receive amateur sig- nals; emergency distress calls; ship-to- shore communications, and that it is sold ready for operation without addi- tional accessories (since it needs a bat- tery which is not included). The toy radio, the FTC pointed out, operates on the citizens band and none of the cited services use this frequency. Herbert Brock, American president, said the complaint shows a "lack of understanding" by the FTC of the toy radio. "We have recorded all types of communications picked up by these sets," he said. The Rainbow toy under attack is a "Forge Press" set which, the FTC charged, does not always include six molds for making human figures and four cans of "Play Doh" as indicated in the commercials, and a "Magnajector" unit to flash educational cards on a screen. Joseph McVicker, Rainbow presi- dent, said the company no longer pro- duces the toys under question. The toy companies have 30 days to answer the FTC charges. Commercials in production . . . Listings include new commercials be- ing made for national or large regional radio or television campaigns. Appear- ing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agen- cy with its account executive and pro- duction manager. Approximate cost is listed, when given by producer. Klein Barzman, 706 North La Cienega Boule- vard, Los Angeles 69. Metromedia Inc. (KLAC Los Angeles); unlimited number of all-length spots; for TV, live on tape; for radio, humorous. Placed direct. Approximate cost: $250,000 (BROADCASTING, Dec. 9). Mirisch Co.-United Artists ("The Pink Pan- ther"); eight 60's, 30's, 10's for TV, live on film. Placed direct. PAMS, 4141 Office Parkway, Dallas 4. Dr. Pepper; one 60, one 30, one 20, one 10 for radio-TV (Christmas instrumental version of jingle). Bob Farrar, production manager. Agency: Grant Advertising, Dallas, loe Hughes, account executive and agency producer. Farah Slacks; three 60's for TV (music scores). Bob Farrar, production manager. Agency: White & Shuford, El Paso, Tex. John Amodeo, account executive and agency producer. Raymond Scott Enterprises Inc., 140 West 57th Street, New York 19. Ideal Toys; two 60's for TV (music scores). Charles Barclay, production manager. Agency: Grey Advertising, New York. Bruce Allen, agency producer. Petry doubles number in stock participation Edward Petry & Co., which started a stock participating plan last August al- lowing 26 company employes to take part in ownership of the company, last week expanded the plan, bringing 26 additional employes into it. Under the arrangement, thought to be unprecedented for a station repre- sentative, the company had bought the combined 100% interest of Edward Petry, board chairman, and Edward Voynow, president, for a "substantial down payment" and an agreement to pay the balance "over a number of years" (Broadcasting, Sept. 2). Total purchase price had been estimated to fall between $2 million and $4 million. The intent of the plan was said to be to allow top officials of the com- COMMERCIAL PREVIEW: Bell Brand potato chips The new moisture-proof, reseal- able container for Bell Brand potato chips is the theme of the spot radio and spot TV holiday campaigns launched this month through Mc- Cann-Erickson, Los Angeles. Four 30-second and 60-second radio spots, voiced by Mel Blanc and Frank Nelson, create by words and sound effects a demonstration involving the Bell Brand container, a hose and two participants, one ending up com- pletely drenched, with a humorous note that nonetheless punches home the sponsor's story of a package im- pervious to water that keeps the product fresh until it has been en- tirely consumed. The same theme of a consumer test to verify the ad- vertising claim is used in the TV ads as well. The radio spots are being broad- cast on 39 stations in California and Nevada. The TV cartoon is on three stations in Los Angeles; one each in Bakersfield, San Luis Obispo, Salin- as, Santa Barbara and San Diego, all California, and Las Vegas. 36 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 •easons Greetings jfrom Collins Ken Blake Los Ange'ss. Ca'^OT'a Lin Leggett New York. New York f Theil Sharpe Dallas, Texas 1 Charlie Walters Jacksonville, Florida Blair Dobbins Boulder. Colorado Jim Littlejohn Ho:'- -s '■' -_eso: = 1 Ray Evans Jackson, Mississippi r Gene Randolph Cedar Rapids, iowa Jerrell Henry Roanoke, Indiana f Dallas. Texas i F BTfli mm St Jim Speck John Stanbery Prose Walker Dallas. Texas Gatlinburg. Tennessee Dallas. Texas COLLIN'S RADIO COMPANY COLLIXS Phil Wharton Toronto. Ontario, Canada BROADCASTING. December 23, 1 963 73% accept make-goods on major independent An independent TV station in one of the top 15 markets reported last week that 73% of its national spot advertisers have accepted make- goods on advertising pre-empted dur- ing the Nov. 22-25 coverage of the events surrounding the assassination of President Kennedy. Advertisers insisting upon credits totaled 22% and 5% are pending. An earlier survey (Broadcasting, Dec. 16) had shown that about 70% of the pre-empted commercials would be recouped through the make-good route. Advertisers accepting make goods according to the station: Arrow shirts, International salt, Handy Andy, Welch's, Dow sandwich bags, Rem- ington, Betty Crocker casserole, Spectrocin, Carter, Dow oven cleaner, Montclair ciga- rettes, Continental Baking, Ronson products, Dixie Cup, Lipton, Wisk (Lever Bros.), inter- national Latex, Yuban, Hudson Paper, Ideal toys, Spring cigarettes, Esquire, Buxton, Bayer Aspirin, Beech-Nut gum, Crackerjack, Decon, Energine, Heinz baby food, Cities Service, Contac, Morton frozen food, Bell & Howell, Pabst beer, Regular Maxwell House, Ivory liquid, Nescafe, Crisco oil, Gleem (P&G), Romilar CF, Shell, Crisco solid, Pep- peridge Farms, Van Heusen shirts, Ex-Lax, Post Toasties, Gaines Gravy Train, Wildroot, Deluxe Reading, Instant Maxwell House, Clinicin, Post cereals (various), Clorox (P&G), Ovaltine, West Bend, Gallo wine, Alberto- Culver, Pillsbury, Joy (P&G), Acme Stores, Bissell carpet sweeper, Hartz Mt. Products, Parker Pen, Head & Shoulders (P&G), Fling hosiery, Soaky, M&M candy, Action bleach, Uncle Ben's rice, Kool cigarettes, Dromedary, Viceroy cigarettes and Financial Arrangers. Advertisers demanding credit for pre- empted advertising: Oxydol, Cheer, Tide, Thrill and Dash (all P&G), Excedrin, Bufferin, Marx toys, Transogram, Bromo Seltzer, Easy- Off, Listerine, Beech-Nut Baby Food, Prima- tene, American Toy & Doll, Anacin, American Chicle, Vick Chemical, Score, Faberlash, Eastern Air Lines, Chocks and Bromo Qui- nine. Advertisers whose decisions were pending last week. Phillip Morris, General Mills (Rocky & Friends), L & M cigarettes, Chester- field cigarettes and Lark cigarettes. pany first opportunity at the stock is- sue, then to give further employes the same chance as the remaining stock permitted. The Petry firm says that still others will probably be invited to join in own- ership of the firm. The 52 employes now participating constitute about one- quarter of Petry's personnel. The 26 new Petry stockholders: John Carter, director of TV presentations; Robert Schneider, TV research man- ager; Miriam Barrow, manager account- ing department; George Backus, Wil- liam Coldwell, Morton Barrett and Richard Trapp, TV salesmen; Edward Rohn, Richard Schiess, Joseph Raffetto and Frank Webber, radio salesmen; William Nugent, radio presentation writer; June Perry, manager of recep- tion and switchboard operation, Mari- lyn Fagan, assistant reception manager; Kay Johnson, manager TV estimating; Josephine Maggio, TV traffic manager; Pauline Ortega, administrative assistant to executive vice president; Barbara Murnane, assistant to TV sales man- ager; Patricia Prie, secretary to assistant TV sales manager, all in New York. Forest Blair, radio sales manager; James Svehla Jr., radio salesman, Do- lores Capalety, secretary, in Chicago. Bruce C. Mayer, TV sales manager, Detroit; Carroll McKenna, TV sales- man and Garrett Hollihan, radio sales manager, Los Angeles, and George Ledell, TV sales manager, San Fran- cisco. Business briefly . . . General Mills, through Knox Reeves Advertising, has signed as sponsor on NBC-TV background programs preced- ing the National Football League cham- pionship and Rose Bowl football games. Lindsey Nelson will be host for the 15- minute NFL Championship Scouting Report, Sunday, Dec. 29 (12:30 p.m.) and the five-minute Rose Bowl Preview, Wednesday, Jan. 1 (4:40 p.m.). Toro Manufacturing Corp., Minneap- olis, maker of lawnmowers and other power tools, plans a heavy TV spot campaign in more than 100 markets beginning in March. Agency: Camp- bell-Mithun, Minneapolis. Also in advertising . . . Busch in Chicago ■ Anheuser-Busch Inc., St. Louis, began testing its new all-aluminum Budweiser beer can in metropolitan Chicago, with heavy radio-TV schedules representing new money in addition to normal broad- cast budgets. If Chicago proves out, Budweiser is expected to move in additional markets on the same basis. Agency: D'Arcy Advertising, St. Louu. Move planned ■ Advertising Time Sales plans to move from its offices at 247 Park Ave., to 777 Third Avenue, New York, on Feb. 1. West Coast merger ■ The Hollywood office of Clinton E. Frank Inc. has merged with Tom Lowey & Associates, to form Clinton E. Frank/West Coast, with Mr. Lowey as senior vice presi- dent and general manager. The agency has taken offices at 5455 Wilshire Boulevard, Los Angeles 36. Telephone: 937-2862. Sixth office for Group ■ Group Produc- tions, commercial production company, has announced the opening of a new office in Rome at 30 Via Donna Olim- pia. Head of the Italian office will be Duilio Giovagnario, with credits in fea- ture film direction. Other offices are in New York, Detroit, Hollywood, Toron- to and Windsor, Ont. Bonus audience ■ Television adver- tisers in Jacksonville, Fla., reach many more potential buyers than they may realize, according to a survey conducted last summer by wjxt(tv) in that city. Motels and hotels within the station's coverage area add more than 20,000 sets to the TV home count, wjxt said, and represent a potent selling force con- sidering the 13 million plus tourists who visit Florida yearly, many of whom pass through Jacksonville. Pulse Signs D-F-S ■ The Pulse Inc. has announced that Dancer-Fitzgerald- Sample, New York, has signed for the research firm's complete radio service. The Pulse reported that the addition of D-F-S brought its list of agency subscribers to 170, and marked the sixth major agency subscription to its services in recent months. 'Huntley-Brinkley' sold through September NBC-TV's Huntley-Brinkley Report has reached a sold out status up to Sep- tember 1964. An order for alternate week quarter hour placed by Bauer & Black, Toronto, through Tatham-Laird, Chicago, has moved the weeknight news show to an SRO position. Also reported at NBC-TV: Humble Oil, through McCann-Erickson, has ex- tended its lineup for 13 news specials it will sponsor starting Jan. 7 in prime time. Humble has added nine stations on the West Coast, reportedly anticipating formal acquisition of Tidewater Oil Co. in the territory it hadn't covered before. A prodigal returns Turnabout seems to be fair play for W. F. Young's Absorbine Jr. account. J. Walter Thompson relinquished the account billing $1 million yearly (about $900,000 in broadcast) March 1 to Ted Gotthelf Associates, New York. Eight months later, Gotthelf an- nounced it would resign as agen- cy on Dec. 31 (Broadcasting. Oct. 21). Last week a successor to Got- thelf was expected to be an- nounced: Absorbine Jr. moves back to JWT Jan. 1. 38 (BROADCAST ADVERTISING) BROADCASTING, December 23, 1963 Need a direct line to your audience? The nearest thing to a direct line to your television audience is an ARB Overnight Survey . . . audi- ence estimates the very next day on any U. S. television market. This economical survey method gives the quick and useful research information you need on short notice — registering the effects of new competitive programming, revealing differences after facility improvements and providing an up-to- the-minute sales and management aid for new shows. If you can't afford delays and if you can't bypass sales oppor- /" /^nT^x AM ERICAN tunities, then you can afford ARB Overnight Surveys When you ft§Pt^^ \ face a decision requiring immediate audience estimates, join the !■ iWl if RESEARCH growing number of other broadcasters, agencies and advertisers BUREAU who regularly rely on the speed and reliability of ARB Overnight DIV|S,ON OF C_E ,_R INC Surveys. For further information — Washington WE 5-2600 • New York JU 6-7733 • Chicago 467-5750 • Los Angeles RA 3-8536 FINANCIAL REPORTS Desilu's gains: gross 23%, net 11% With gross income for the first half of its fiscal year up 23% over a year ago and the net up 11%, Desilu Pro- ductions should have a profitable year, Lucille Ball, president, said Wednesday (Dec. 18). Completion of five half- hour pilots for the 1964-65 season, plus a special TV show and the provision of facilities for a theatrical motion picture add to the optimistic outlook, Miss Ball stated. She noted that the losses of the previous fiscal year which resulted in a net loss of 54 cents a share ended the company's "extraordinary cost adjust- ments [and] we believe that Desilu's currently profitable operations will con- tinue and will be reflected favorably at the close of the current fiscal year" at the end of April 1964. Miss Ball reported that NBC-TV has purchased a live show, You Don't Say, for once-a-week broadcast in prime evening time, starting Jan. 7, in addi- tion to the present five-a-week daytime broadcasts. Six months ended Oct. 26: 1963 1962 Earned per share $ 0.33 $ 0.31 Gross income 11,195,935 9,089,236 Net income 400,005 361,661 TV grosses boost Chris Craft revenue Television properties of Chris Craft Industries Inc. brought in 10% of the total revenues of over $50 million for the nine months of 1963. Revenues from its two TV stations (kptv Port- land, Ore., and kcop Los Angeles) amounted to $5,295,684 at the three- quarter mark, on total revenues of $52,684,402. TV revenues for the same period in 1962 were $5,285,101. This information is contained in a registration with the Securities & Ex- change Commission by the company of 96,988 shares of capital stock to be sold by stockholders at a maximum of $13% per share. Chris Craft closed Thursday at 13. The registration reported that kptv had earnings before federal income tax in 1962 of $430,290, compared to $369,701 in 1961. Chris Craft, the former Nafi Corp., bought kptv in 1959 for over $1 million. It is sched- uled to become a nonnetwork station in March 1, 1964, after having been affiliated with ABC since it was estab- lished in 1957. Kcop, bought in 1960, has been in the red, the report states, but is now profitable. Columbia announces dividend Columbia Pictures Corp. last week announced a first-quarter dividend of 44 cents a share on net earnings of $791,000. The company also declared a stock dividend of 1V% % outstanding shares of stock to be paid Feb. 17 to holders of record Dec. 30. Ownership limit: will mutual funds create a problem? The FCC was warned last week that strict enforcement of its multi- ple ownership rules where they in- volve mutual investment funds which hold interests in more than one broadcast group may cause an up- heaval in broadcasting. The caution was voiced by Metro- media in its response to the commis- sion's action last month approving Metromedia's purchase of wcbm-am- fm Baltimore for $2 million, but conditioning the grant on compli- ance with the multiple ownership rules. The condition related to sev- eral mutual funds which have 1% or more common stock ownership in Metromedia and other broadcast groups. If the cross-ownership is counted, Metromedia would have more than the legal limit of TV and radio sta- tions. The FCC's rules prohibit any one company from owning more than seven AM, FM or TV stations (in TV the limitation is that not more than five of the seven may be in the VHF band). The Metromedia letter, sent Dec. 17 by Robert A. Dreyer, vice pres- ident and general counsel of the company, points out that Keystone Funds Inc. owns at least 1% of 91 broadcast stations (Closed Circuit, Dec. 16). Keystone holds 4.86% of Metro- media with 17 stations; 5.655% of Capital Cities Corp., with 1 1 sta- tions; 2.5% in Taft Broadcasting with 10 stations; 2.25% in Crosley Broadcasting with 5 stations; 1.3% in Storer Broadcasting, with 17 sta- tions; 1.93% of ABC, with 16 sta- tions, and 1.67% of Time-Life, with 15 stations. Fidelity Trend Fund, Mr. Dreyer says, owns 2.23% of the voting stock of Metromedia and 1.4% of the vot- ing stock of Taft Broadcasting. This is a total of 27 stations. United Funds owns 4.5% of ABC, 3.6% of CBS and 2.5% of RKO General, it is pointed out as another example of the cross owner- ship of broadcast companies whose securities are listed on the exchanges. This involves 51 stations, it is point- ed out. Chaos To Come ■ If the FCC actu- ally strictly enforces the multiple ownership rules down to the letter, Metromedia says, it would mean the broadcasters in which Keystone Funds has interests (Metromedia, Crosley, Capital Cities, Taft, Storer, ABC and Time-Life) would have to divest themselves of 70 stations. "We do not comment on the con- current disruption of the commis- sion's processes if the United States broadcasting structure had to be im- mediately realigned to accomplish that result," Mr. Dreyer comments. Not only has the commission over- looked these cross ownerships be- fore, Metromedia claims, but as for itself neither of the two funds in- volved (Keystone and Fidelity) have any "control." Metromedia, it says, has 7,000 stockholders. Only two stockholders own more than Keystone and Fidelity — the Axe- Houghton funds, 19.17%; John W. Kluge, directly or through wholly- owned corporations, 8.3%. If the commission maintains its position, Metromedia says, it is op- ening publicly held broadcast com- panies to the threat of extortion. Anyone can buy 1% of two broadcast companies and then hold one or the other up in bargaining for disposal of the stock in order to take the company out of the clutch of conflict with the multiple owner- ship rules. In any event, Metromedia con- cludes, the commission can and should waive the alleged conflict so that there is no condition on Metro- media's purchase of WCBM stations. The question of cross ownership between two broadcast entities by mutual funds was brought up also in the grant to Polaris Inc. to buy kome Tulsa. Polaris, which is a public company, has one mutual stockholder which also has an inter- est in another broadcast company (Broadcasting, Dec. 9). (Also see story page 43.) 40 BROADCASTING, December 23, 1963 ORDERED YOUR COPY YET? Publication Scheduled for January the id'vo bus\ \ness 'On'' b 0 0 k library Info'"1 FACILITIES OF TELEVISION: Station profiles, call letters, channels, allocations, applications! pending, catv, translators; group and news | paper/magazine ownership, station sales. FACILITIES OF AM FM RADIO: Station directory includes executive personnel, speciality pro- grams, reps, call letters, frequencies; Canada, Mexico-Caribbean stations. BROADCAST EQUIPMENT/FCC RULES: Manufac- turers & services, new Product Guide; awards ^nd citations, television network map. CODES PROGRAM SERVICES: Tv and radio codes; program producers, distributors, production services, news services, talent agents, for- eign language and negro programming by sta- tions; broadcast audience data. REPRESENTATIVES, NETWORKS, TRADE GROUPS including regional reps and networks; attor- neys, consultants, engineers, associations; U.S. govt, agencies; news and farm directors. AGENCIES, ADVERTISERS, BILLINGS: Leading advertisers, agencies and their billings; books and reference works; schools, major trends, events, agency financial profile 1952-62. Designed for your specialized "must know" references, the 1964 BROADCASTING Yearbook will be the most complete encyclopedia-type book ever published for the business of radio-tv broadcasting and the asso- ciated arts and services. It includes 50 separate directories of basic economic technical and business facts indispensable to all working in or contacting the worlds of radio and television. Compiled, written and edited by the same staff that produces BROADCASTING— The Business- weekly of Television and Radio —serving the business of broadcasting since 1931. Please order now to avoid disappointment. LIMITED EDITION $5.00 copy ■USE THIS COUPON TO ORDER YOUR COPY NOW.' BROADCASTING Tm£ BUS'Mf SSwe;klv tclCViS'On and RAOiG 1735 DeSales Street, N.W.. Washington. D. C. 20036 □ 1964 Yearbook and 52 issues of BROADCASTING Businessweekly — $13.50 □ 52 issues of BROADCASTING Businessweekly — $8.50 □ 1963 BROADCASTING Yearbook only— $5.00 □ Payment Enclosed □ Please Bill name title/ position* uirod address □ □ Business Heme pation Roq city zone state ♦Occu company name THE MEDIA Now the FCC wants to know everything PROPOSED TV PROGRAM FORM LEAVES NOTHING TO IMAGINATION Applicants for television facilities would have to do an exhaustive report- ing job to meet the requirements of the TV station reporting form proposed for rulemaking by the FCC last week. The form would require applicants to make extensive studies of the pro- graming needs and interests of their communities and to report their plans for meeting those needs. The form also would require appli- cants to provide a detailed analysis of their broadcasting, including a com- prehensive review and forecast of their commercialization practices. Furthermore applicants would be re- quired to file the form — Section IV of the Broadcast Application Form — annu- ally, instead of every three years, as at present. The filing date would be Nov. 15. In another departure from present practices, the form would omit the com- posite and typical weeks as a means for reporting actual and proposed program- ing. Instead of the percentages of vari- ous types of programing this device re- quires, the applicant would be asked to list programs actually carried or pro- posed to meet needs. However, the composite and typical weeks would be retained for reporting commercial prac- tices. Third Try ■ The proposed form repre- sents the commission's third effort to re- vise the program form so that it would implement the FCC's 1960 program pol- icy statement. The previous versions were put out for comments in February and July 1961. As indicated earl ier, the commission will hear oral comments on the new pro- posal rather than follow the customary rulemaking route and request written comments (Broadcasting, Dec. 16). The oral proceeding will be held Feb. 13. It will be open to station managers as well as communications attorneys. The seven commissioners are said to have disagreed widely on a number of aspects of the form. However, they were unanimous in their vote to issue it in view of their determination to "put something out" on which the industry could comment. Various commissioners have been promising action "soon" on a reporting form for almost two years. A separate form for AM and FM li- censees is under preparation. The com- mission is scheduled to consider a re- vised form for radio at a special meet- ing Jan. 6. The TV form would be completed by applicants for new stations, license re- newals, assignment or transfer of con- trol, and major changes in facilities. Among the features of the form are requirements that the applicant: ■ Canvass civic leaders and the public to determine programing needs and in- terests. ■ Evaluate programing needs. ■ List program proposals for the coming year in chart form. ■ Show time breakdown, and source, of programs. ■ List distribution of commercials. ■ Show number of program interrup- KVOC, WOL-FM fines affirmed A total of $2,500 in fines was levied by the FCC last week against wol-fm Washington and kvoc Casper, Wyo., for violations of commission operating rules. The FCC refused to reduce either fine — $1,500 for kvoc and $1,000 for wol-fm — though both stations pleaded mitigating circumstances. Kvoc was charged almost a year ago (Broadcasting, Feb. 25) with begin- ning equipment and program tests with- out asking or receiving FCC permission and with unauthorized operation with a 1 kw power. William F. Shutts and Duane W. Simons, co-owners of Kvoc Broadcast- ing Co., admitted the violations but termed them "inadvertent," the com- mission said. The FCC also noted that the argument was used that kvoc is a small station in a marginal market. However, the commission voted to make the fine stick, although Commis- sioners Rosel H. Hyde and Frederick W. Ford dissented. Commissioner Ken- neth A. Cox did not participate. The Washington FM was originally notified of its fine more than a year ago (Broadcasting, June 11, 1962). Charged with using a new antenna sys- tem and making equipment and pro- gram tests without commission authori- zation, wol-fm claimed that the of- fenses were neither repeated nor willful and caused no harm to competing sta- tions or the public. As in the kvoc case, however, the FCC decided that the violations were serious enough to warrant the fine. Again Commissioner Hyde dissented, though Commissioner Ford concurred, and again Commissioner Cox did not participate in the decision. tions by length of programs. ■ Describe station policies. Supplemental Statement ■ The li- censee would also be required to file a supplemental statement if he made any significant changes in his operations. The section concerned with commu- nity program service — dealing with the survey, evaluation and program pro- posals— would give licensees the most research to do. It would require a narrative statement in "reasonable detail" describing the work done by the applicant to determine the community's programing needs and interests and relating the number of com- plaints about programing received. It also asks that the licensee report on "channels of communication" with the public, "such as announcements invit- ing the public to comment on programs and a description of any programs de- veloped in this manner." (This latter sug- gestion appears to be a watered-down version of a proposal by Chairman E. William Henry that broadcasters be re- quired to make such announcements.) Besides the narrative, the applicant would be required to give the names and positions of persons in each of 11 categories with whom a representative of the station conferred on programing services and "from whom significant suggestions were received." The appli- cant is also asked to list the general types of services which were suggested to meet programing needs. Categories ■ The 1 1 categories in- clude: listening public, public officials, educators, religious groups, entertain- ment media, agricultural organizations, business organizations, labor organiza- tions, charitable groups, professional as- sociations and others." In his evaluation of programing needs, the applicant would be required to list the "elements of program service" he considers necessary to serve the needs of the public. He would also be asked for an evaluation of the relative import- ance to be accorded each element in making programing decisions. The program proposals, based on the evaluation, would be broken down ac- cording to the 14 categories listed in the 1960 programing policy statement as be- ing "usually necessary to meet the pub- lic interest, needs and desires." These include agriculture, editorialization, ed- ucation, entertainment, news, politics, public affairs, religion, sports, weather and market reports, children's shows, opportunities for local self-expression, 42 BROADCASTING, December 23, 1963 use of local talent, service to minority groups. The programs, in addition, would be listed by title, source, time-slot, and frequency, the evaluated need it is in- tended to meet and the public groups who expressed a need for that type of programing. Special Programs ■ The applicant is also asked to submit a statement on any special or irregularly scheduled pro- grams he intends to carry to meet ex- pressed needs. And if the licensee's per- formance has varied from the proposals he made previously, he is asked to ex- plain the differences. The applicant is also asked to report, in chart form similar to the one used in relating proposed programing, the regu- larly scheduled programs that were car- ried in the preceding 12-month period. This would give the FCC a means of checking promise versus performance. He would also be asked to list special programs that were broadcast and to describe his policy on discussion pro- grams. In connection with the latter requirement, he would be asked to list programs carried on five issues of im- portance to his community. The section on commercial operation is designed to provide information not only on the amount of commercials carried but on their relation to the li- censee's noncommercial programing. Some commissioners feel this data would enable the play of the market place to govern commercialization and thus eliminate the need for government regulation. Commissioner Frederick W. Ford, who takes this position, feels competition will require broadcasters to keep the amount and frequency of their commercials within reasonable limits. The applicant would fill out composite and typical weeks for program and non- program matter ( which includes com- mercial time and public service an- nouncements, listed separately). The commercials would be given both in minutes and in percentage of total broad- cast time. Program Distribution ■ The form al- so would require the applicant to report, in composite and typical weeks, on how local, network and exchange programs are distributed through his daily pro- gram schedule. In addition, he would be asked to re- port, in composite and typical weeks, the number of 60-minute segments con- taining commercial matter ranging in length up to "more than 16.1 minutes." Information is also required on the number of "interruptions" broadcast, within programs ranging from 15 to 90 minutes in length. Interruptions are de- fined as including commercial continu- ity, commercial announcements and public sendee announcements broadcast Loevinger worries about diversification Group broadcasters have heard that FCC Commissioner Lee Loev- inger has some definite ideas about diversification of ownership, but they ought to read his latest on the sub- ject. In a pointed dissent to the FCC's action last month authorizing the purchase of wcbm-am-fm Baltimore by Metromedia Inc. (Broadcasting, Dec. 2) and made available last week, the former antitrust chief of the Department of Justice rakes his FCC colleagues for permitting the transaction "with casual, cavalier and perfunctory formalities." Commissioner Loevinger did not comment on the cross-ownership question, which was the basis for the condition the commission attached to the sale (see story page 40). Rather, his concern was with con- centration of ownership. He noted that with the acquisition of the Balti- more stations, Metromedia will have 19 stations under its control (seven TV, six AM and six FM). Only CBS holds that many licenses, he pointed out. Another licensee has 18 licenses, one has 17, and two have 16, he said. No other licensee has more than 14, he added. Another element "of more sig- nificance," Mr. Loevinger said, is that Metromedia's stations are in large concentrations of population — almost 30 million altogether. Met- romedia has stations in New York. Philadelphia, Cleveland, Los An- geles, Washington, Kansas City, Mo., Decatur and Peoria, both Illinois, and Stockton, Calif. Sardonically, Mr. Loevinger re- called that the commission recently made an "extended inquiry includ- ing a formal hearing into an overlap of two millivolt contours in a small area lying wholly in a sparsely set- tled part of the midwestern plains of two small AM stations." Referring to the FCC's multiple ownership rules, Mr. Loevinger noted that the intent was to insure diversity and dispersion of control and that the maximum number was a limitation, not the rule. In its 1953 order adopting rules on television ownership, the commission stated, Mr. Loevinger said, "that it would examine each case on the basis of this criterion [not to grant even one additional station to a broadcaster where this would result in a concen- tration of control . . .] rather than on the basis of mechanical application of the provision of the rule contain- ing the numerical limitation to be applied as a maximum 'in any event.' " He continued: "The promise to look at the facts and circumstances of each individual case in terms of the public interest in avoiding any trend toward concentration in this vital field becomes a mockery when the very largest licensees are per- mitted to extend their scope without even being subjected to public in- quiry or a pause for reflection. . . ." In conclusion. Commissioner Loevinger dissented "from the sum- mary disposition of this matter and the refusal to perform what I regard as the plain duty of the commission to give plenary consideration to this important and controversial trans- action." within programs. However, the form appears to omit any reference to the largest single source of television interruptions — network promos. The November issue of Tele- vision magazine reports that ABC, CBS and NBC will use an estimated total of S600 million in air time to publicize their programs this year. Yet none of the definitions given for interruptions cover such advertising. An FCC official who helped prepare the form indicated the omission of ref- erence to promos was an oversight. Local Responsibility ■ A section of the form dealing with station policies and practices is designed to elicit infor- mation on the control the applicant exerts over the material broadcast by his station. It asks whether the station has programing and advertising standards (whether developed by itself or con- tained in a broadcasting code). It also asks for a statement of the practices established by the applicant to bring his responsibility for serving his community "to bear upon networks and others who provide programs exhibited by the station." Multiple-station owners are singled out for questions about the amount of local autonomy given station managers to plan programing to meet local needs. Applicants are also asked what proce- dures they follow in dealing with com- plaints and in providing regular super- vision of the station's operations. In addition, information is requested on the facilities, staff and equipment available for deseloping programs. And, as is true of the present form, applicants are given an opportunity to submit any additional information which, in his judgment "is necessary ad- equately to describe" his operations in the public interest. BROADCASTING. December 23, 1963 43 Rating council asks for nonprofit status AAAA RECONSIDERS: JOINS AS FULL-FLEDGED MEMBER Articles of incorporation for the Broadcast Rating Council Inc., as a nonprofit organization, were filed last week in Delaware. Donald H. McGannon of Westing- house Broadcasting, chairman of the National Association of Broadcasters research committee which led in the formation of the council — which he has also headed — announced the incorpora- tion move Thursday (Dec. 19). The list of organizations from which the council's board of directors will be drawn also disclosed that the American Association of Advertising Agencies, which in the past has insisted on a liaison role rather than full participa- tion in council affairs, has reconsidered and become a full-fledged member. In a letter released by the AAAA on Friday (Dec. 20) President John Crichton said the agency association had concluded that its misgivings about the structure of the council ought to be subordinated by its desire to support the broadcasters, its belief in the pur- poses of the council and the benefits that will ensue from it. Mr. Crichton's letter, sent to Mr. McGannon, also made clear that AAAA was joining with the understand- ing that its membership would be con- tingent on the council's proceeding promptly "beyond the auditing of ex- istent rating services toward the im- provement of methods of audience measurement"; that summary findings of the audit procedure will be made available to AAAA agencies "so that they may be informed of any discrep- ancies" indicated in rating services' per- formance; that "satisfactory assurance of legality is received by the rating council from appropriate governmental departments," and that in its pursuit of better research methodology the coun- cil will "make full use of existing fa- cilities" including those of the Adver- tising Research Council. Mr. Crichton said the AAAA was ready to assist the council and that funds not to exceed $10,000 for two directors seats were "available when- ever required." The AAAA will review its position after a year. The Association of National Adver- tisers at last report was adhering to its original decision that it should not be a full member of the council, but would cooperate in every way possible in a "liaison" capacity — the stand orig- inally taken by the AAAA. Organizations from which the newly incorporated council's board of direc- tors will be drawn, in addition to the NAB and the AAAA, are the Radio Advertising Bureau, Television Bureau of Advertising, Station Representatives Association, FM Broadcasters Associa- tion, ABC, CBS and NBC. FCC pace slackens Little activity is expected out of the FCC over the next two holiday weeks. The commission's meeting this week, which would normally fall Wednesday — Christ- mas day — has been pushed back to Friday, and no controversial items are expected to be on the agenda. There will be no meet- ing next week. More time for allocation comments The FCC is interested in getting the broadcast industry's opinion of the TV allocations plan submitted to the com- mission by the National Association of Educational Broadcasters as an alterna- tive to an assignment table recently of- fered up for comment by the agency. The commission last week extended the deadline for comments on the allo- cation proposals from Jan. 3 to Feb. 3, 1963, to give interested parties ample time to evaluate the NAEB counter pro- posal. Reply comments are due April 3. The NAEB table, calculated by a computer, offers the possibility of 2,600 UHF assignments and approximately 600 more than does the allocation plan of the commission (Broadcasting, Nov. 11). The association planned that Construction begins on new KRLD-AM-FM-TV studios An architect's drawing of a new three-level building for krld-am-fm- tv Dallas was shown last week by Clyde W. Rembert, krld stations president, and John W. Runyon, chairman of the board of the Dallas Times Herald, licensee of stations. The building, which will cost more than $1.5 million, is due for com- pletion in early 1965. Total area for the building and parking area is about 100,000 square feet. Sheathed in white marble, corru- gated limestone and anodized alumi- num, the building's ground floor will include three TV studios, executive offices and all the radio facilities. The upper level will contain sales and administrative offices and a sub- level will house the newsroom, photographic lab and art studio. 44 (THE MEDIA) BROADCASTING, December 23, 1963 ALCOA REPORTS torn DECEMBER 23 on the latest advances in aluminum! ★ ★ ★ ★ ★ WATC H * * * * * "THE HUNTLEY BRINKLEY REPORT" NBC-TV. Check your TV listing for time and station. NAB AM membership tops 2,000 for first time AM station membership in the National Association of Broadcast- ers passed 2,000 for the first time in history last week with memberships in all classes at a record high of 3,266, according to Bill Carlisle, NAB vice president for station serv- ices. Twenty new AM stations' applica- tions for membership were processed last week for a total of 2,005. This figure was after the resignation of five additional radio stations as a re- sult of a speech by Governor Le- Roy Collins on civil rights to the Columbia, S. C. Chamber of Com- merce (Broadcasting, Dec. 16, 9). These resignations brought the to- tal to seven stations, all radio, which have resigned in protest to the gov- ernor's speech. Earlier, two South Carolina stations quit the NAB and of the five last week, two were from South Carolina, two from Texas and one from Florida. The NAB now has 691 FM and 430 TV members, both also record numbers, 133 associate members and seven radio and TV networks. Mr. Carlisle said the 2,005 AM mem- bers represents a 7.5% increase during 1963. 900 of these 2,600 UHF assignments would be reserved for noncommercial educational use. The suggested table left untouched all UHF, commercial as well as educational, assignments now licensed or granted, and all VHF as- signments. The commission's plan calls for a total of 1,979 assignments, or 411 more than now exist in the UHF spectrum. Of this 411 increase, 374 would be reserved for educational television. FCC Comment ■ The commission, in extending time for broadcasters to study the alternative NAEB table, made a couple of brief observations of its own. The commission said the NAEB table "would provide somewhat less flexibility in the choice of trans- mitter sites due to the fact that it pro- poses many assignments close to the minimum separation requirements and would make assignments in many areas of low population density raising a ques- tion whether demand will materialize for use of such channels." The commission added that its pro- posed assignment table avoided making allocation to small communities, "al- though such additional assignments are available should demand arise." The NAEB, claims that the commis- sion proposal failed to take into ac- count the future needs of educational television. The association said that its use of computer techniques made pos- sible its saturated table — techniques which it urged the commission use in making all allocation proposals. WHAS-TV a step nearer to getting taller tower After almost a decade of trying, whas-tv Louisville is going to have a new, taller TV antenna. The Louisville Courier-Journal station is going to build a new 959-foot tower, more than half again as high as its present structure, at Floyds Knobs, across the Ohio River in Indiana. But it'll be a far cry from the 1,849-foot tower it first proposed. The proposal has been approved by the Federal Aviation Agency. An ap- plication for FCC approval will be filed shortly. The site is in the vicinity of the wave-tv Louisville tower. In 1954 whas-tv officials began look- ing for a new site for a TV tower. They studied more than 50 sites and were rejected by the FAA and its predeces- sor CAA five times. The station even went through a four-year hearing be- fore the FCC attempting to persuade the commission to overrule the FAA on a 1,849-foot tower at Brownsboro, about 25 miles northeast of Louisville. The commission in 1961 denied the Brownsboro site on the ground that whas-tv's signal would impinge on the UHF stations in Lexington, Ky. In more recent years, whas-tv has asked for FAA approval of a 1,649-foot tow- er and later a 1,329-foot tower at Shawnee, a shopping center within the city limits of Louisville. It even went through an FAA hearing on the latter proposal, but could not convince the aeronautical agency to agree. The present tower must be moved to make way for a new Federal Office Building to be erected on the site. Changing hands APPROVED ■ The following transfers of station interests were among those approved by the FCC last week (for other commission activities see For The Record, page 66). ■ Kiro-am-fm-tv Seattle: 50.215% in- terest sold by Saul Haas to Wasatch Radio & TV Co. for $5,095,500. Was- atch is a subsidiary of the Corporation of the President, Church of Jesus Christ of Latter Day Saints (Mormon). It al- ready owns 42% which it has been ac- quiring since last April. The Mormon Church owns or controls ksl-am-fm-tv SEASON'S Greetings and best wishes for the New Year BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASH., O. C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph jack V. Harvay William B. Ryan Stanley Whitaker C. Bennett Larson joseph M. Sitrick Hub Jackson lohn C. Williams Bank of America Bide ■ RCA Building 333 N. Michigan Ava. Cerard F. Hurlay 9465 Wilshire Blvd. FEdaral 3-M70 Chicago, Illinois 1102 Healey Bldg. Beverly Hills. Calif. Financial 6-6460 lAckson 5-1576 CRestview 4-8151 46 (THE MEDIA) BROADCASTING, December 23, 1963 Salt Lake City, kid-am-tv Idaho Falls and kboi-am-tv Boise, both Idaho and shortwave wrul Scituate, Mass. Trans- action includes a 10-year employment contract for Mr. Haas, with a provision that for at least four years he will be chairman of the board at S25,000 year- ly. Ktro, founded in 1927, operates on 710 kc with 50 kw. Kiro-fm began in 1946 and operates on 100.7 mc with 16.5 kw. KiRO-TV went on the air in 1958 on channel 7. All are CBS affiliated. ■ Wwom New Orleans: Sold by Frank- lin Broadcasting Co. to David W. Wag- envoord, 66% % , and Fred P. and Myr- tle Westenberger, 331/3% for $450,000 including $75,000 for agreement not to compete and assumption of S45.000 in obligations. Buyers control kvim New Iberia, La. Franklin Broadcasting is controlled by Alvin Koenig and William F. Johns Jr. Wwom is a 1 kw daytimer on 600 kc. Commissioner Robert T. Bartley dissented. ■ Wdz Decatur. 111.: Sold by Frank C. Schroeder Jr. to Stephen P. Bellinger, Morris E. Kemper, Joel W. Townsend and T. Keith Coleman for $325,000. Buyers own wizz Streator and wram Monmouth, both Illinois. Wdz is 1 kw daytime only on 1050 kc. ■ Keve-kadm(fm) Golden Valley, Minn.: 50% sold by James A. McKen- na Jr. to John Poole Radio Properties Inc. for $200,000. Poole owns kglm Avalon, kbig(fm) Los Angeles and has minor interest in krak Sacramento, all California. Keve is fulltime on 1440 kc with 5 kw day and 500 w night. Kadm, a construction permit, is on 92.5 mc with 2.8 kw. FCC refuses to reconsider drop-ins Another step has been taken by the FCC in making final its decision to deny short-spaced VHF drop-ins in seven markets now having only two commercial VHF TV stations. Last week's action affirmed the commission's Nov. 15 denial of petitions by ABC and 13 others to reconsider the agen- cy's original denial made last May ( Broadcasting, Nov. 18). Denial of the reconsideration peti- tions was made by a 4-3 vote with Commissioners Rosel H. Hyde, Fred- erick W. Ford and Kenneth A. Cox voting for the drop-ins. Commissioner Cox plans to issue a statement, as does Commissioner Lee Loevinger. who voted for denial, but neither statement has been released. In a separate decision last week the commission denied requests by ABC. Storer Broadcasting Co.. Rivoli Realty Co. and Penn Traffic Co. that the com- mission reconsider assignment of ETV channel 3 to Clearfield, Pa. The peti- tioners had claimed that if a drop-in were to be granted to Johnstown, chan- nel 3 would be more functional than would the proposed channel 8. The commission said that the drop-ins deci- sion obviated any reason for considera- tion of the channel 3 matter. TAME begins attack against CATV growth Concrete plans for the "fight against the indiscriminate franchising of com- munity antenna television systems crop- ping up in all parts of the country" have been formalized by TAME Inc., a recently formed group of TV antenna and accessory manufacturers. Following a meeting in New York. TAME said a "substantial sum" was approved to finance immediate cam- paigns against CATV' franchises in Georgia, Connecticut, Ohio and Texas. Mort Leslie, JFD Electronics Corp. and acting chairman of TAME, said a Georgia campaign will begin on or about Jan. 20 with a meeting in At- lanta. The organization, formed for the express purpose of opposing CATV franchises across the country, also is participating in hearings before the Connecticut Public Utilities Commis- sion on community antennas. The com- mission has been riven the authoritv to grant franchises in Connecticut cities, and TAME said it is "playing an im- portant behind-the-scenes role in seeing that many necessary regulations take place." The organization also is active in Houston and Dayton and Lima, both Ohio, where CATV operations are planned. Among the companies which belong to the organization are JFD Electronics Corp.. Brooklyn; Alliance Corp., Alli- ance, Ohio; Antennacraft Co. and An- tenna Designs Inc.. both Burlington, Iowa; Channel Master Corp.. Ellen- ville, N. Y.; Clear Beam Antenna Corp., Canoga Park, Calif.; Cornell Dubilier Electronics Division. Fuquay Springs, N. C; The Finney Co., Bedford, Ohio; Kay-Townes Antenna Co.. Rome, Ga.; S&A Electronics Inc.. Toledo. Ohio: Spaulding Products Co.. Frankfort. Ind., and Winegard Corp., Burlington. Iowa. Mutual adds three stations MBS has announced the addition of three new affiliated stations, effective New Year's Day. They are wqsr Solvay (Syracuse), N. Y., operating on 1320 kc with 500 w daytime; ksgm Ste. Genevieve, Mo., on 980 kc with 500 w, and kwpc Mus- catine, Iowa, on 680 kc with 250 w daytime. (/l/X/lOUCt/i/- & ASSOCIATES, INC. NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES WASHINGTON, D.C. 1737 DeSales St., N.W. Executive 3-3456 CHICAGO Tribune Tower DEIaware 7-2754 DALLAS 1511 Bryan St. Riverside 8-1175 SAN FRANCISCO 111 Sutter St. EXbrook 2-5671 RADIO • TV • CATV • NEWSPAPERS BROADCASTING, December 23, 1963 47 MEAGHER QUITS NAB POST Will radio vice presidency be retained? The resignation of John F. Meagher as vice president for radio of the Na- tional Association of Broadcasters (Closed Circuit, Dec. 16) was offi- cially announced last week with the release of an exchange of letters be- tween Mr. Meagher and NAB President LeRoy Collins. Mr. Meagher's resignation becomes effective Feb. L, 1964, to permit him to help prepare for the NAB radio, TV and combined board meetings in Sara- sota, Fla., Jan. 27-31. He has been with the NAB since 1945 and has held the title vice president for radio from that time. In his letter to Governor Collins, dated Dec. 10, Mr. Meagher said that "for some time now, I have harbored a growing desire to return to a more 'private' form of endeavor. According- ly, I respectfully request that I be re- lieved of my NAB staff assignments at John Meagher To leave NAB your pleasure, but by the end of Janu- ary." Governor Collins replied last Tues- day (Dec. 17). "Your resignation from our NAB staff has given all of us here a heavy sense of personal loss," he told Mr. Meagher. "The fact that you have delayed its effective date until Feb. 1 is most considerate and appreciated. This will enable you to help in our preparations for the board meetings in late January and personally attend. . . ." Future Consultant ■ Governor Col- lins suggested that the NAB would like to work out an arrangement for Mr. Meagher to be available for "special assignments or consultative services" after he leaves the association. There is some speculation as to whether the NAB would retain the position of vice president for radio following Mr. Meagher's resignation. Shortly after he became president in 1961, Governor Collins submitted a reorganization plan to the NAB board which recommended the abolishment of staff vice presidencies for radio and TV. The vice president for TV position was abolished with the resignation of Charles H. Tower in the spring of 1961 but the NAB radio board rebelled and the vice president for radio post was retained. Ben Strouse, wwdc-am-fm Washing- ton and chairman of the NAB radio board, said that he wants to get the sentiment of other members of the ra- dio board before making a recommen- dation on continuation of the job. Per- haps, he said, such a title is not needed now but that "I fear anything that rep- resents a downgrading of radio." NEW PROPOSAL FROM KRLA Would assign revoked license to nonprofit group Krla Pasadena-Los Angeles, which the FCC had ordered off the air as of Friday, Dec. 27, has proposed a plan whereby the station would continue op- erating but under a new, nonprofit ownership. Eleven Ten Broadcasting Corp., the licensee, has offered to transfer its facil- ities to Broadcast Foundation of Cali- fornia Inc., which has been established for that specific purpose. The proposed owner would use profits from the station to aid the development of an ETV station on channel 28 in Los Angeles. The commission last week granted krla a 45-day extension of its termina- tion date to study the proposal. It also asked the station to supply additional details and a legal memorandum. This information is due in 30 days. Krla's proposal was made after the station had exhausted all legal steps to reverse the FCC's refusal to renew its license. Renewal was denied on grounds that Donald Cooke, sole owner of Eleven Ten, had not lived up to pro- gram proposals; that the station had falsified its logs and that it had engaged in fraudulent contests. The krla nonrenewal was affirmed over a month ago when the U. S. Su- preme Court refused to review a unani- mous District of Columbia Court of Appeals decision supporting the action (Broadcasting, Nov. 18). Under the proposal submitted to the FCC, the new corporation would as- sume a $360,000 debt Eleven Ten owes Jack Cooke, Donald's brother. In addi- tion an arrangement under which a firm controlled by Jack Cooke leases equip- ment to the station for $90,000 a year. This lease has 5Vz years to run. Ac- cording to the proposal, income received by the Broadcast Foundation would "be devoted exclusively to educational, sci- entific, literary, or charitable purposes . . . particularly the proposed operation of UHF channel 28, as requested by Community Television of Southern Cali- fornia." The following men have agreed to serve as trustees of the Broadcast Foundation: Dr. Frank C. Baxter, pro- fessor emeritus of the University of Southern California; Dr. Kenneth Har- wood, chairman of the department of telecommunication, USC; John P. Pol- lock, attorney; John Bowles, president of Rexall Drug Co.; Robert S. Sprague. president of Pioneer Savings and Loan Association, Los Angeles, and Stephen W. Royce, attorney. NAB to intervene in court case on FCC fees The National Association of Broad- casters plans to intervene in a court test of the FCC's power to require the payment of fees by broadcast applicants as well as others licensed by the com- mission (Broadcasting, Dec. 16). Douglas Anello, NAB general coun- sel, advised the U. S. Court of Appeals of the Seventh District, Chicago, that radio and TV stations would be "ad- versely affected" if the fee schedule is placed in operation Jan. 1 as planned. He said the NAB will intervene because the commission needs specific authority from Congress to charge applicants for services it renders. Wism-am-fm Madison, Wis., joined several aviation interests in filing the court case. Under the fee schedule, applications for a new station, major change in existing station, renewal or assignment of license would have to pay $50 (radio) and $100 (television). Two stations join CBS Radio Two unaffiliated Vermont Stations, wike Newport and wtwn St. Johns- bury, will join CBS Radio Dec. 29. Both stations dropped from NBC Radio affiliation April 1, 1963. Wtwn operates on 1340 kc with 1 kw during the day and 250 w at night. It is owned by Twin State Broadcasters. Wike, owned by Memphremagog Broadcasting Co., operates on 1490 kc with 1 kw day and 250 w night. 48 (THE MEDIA) BROADCASTING, December 23, 1963 EQUIPMENT & ENGINEERING FINAL WORD ON EMERGENCY PLAN New defense-broadcast system is made permanent The official, permanent Emergency Broadcast System to be used in a war emergency becomes effective Jan. 6, 1964, the FCC announced last week. The EBS is primarily an AM system; FM and TV aural channels will be used mainly for relaying and as a backup for networking — although both services' broadcasts would be receivable by the general public. The EBS is a successor to the Conel- rad system which was inaugurated in 1951 and found unnecessary in 1962. An interim emergency broadcasting sys- tem was established last July (Broad- casting, July 8). The permanent sys- tem is generally similar to the system now in effect under temporary orders. There are about 1,500 AM stations and 80-odd FM stations now holding National Defense Emergency Authori- zations (NDEA). Although these au- thorizations expire Dec. 31, they have been extended to June 30, 1964 by the FCC. Only stations holding NDEAs will be permitted to remain on the air during a war emergency. Last week's notice puts all stations on notice that they may become part of the EBS if they meet specified criteria. No station operating under war emer- gency conditions will be able to identify itself, except for the area in which it is operating. This is to delete any com- petitive advantage to those stations not holding NDEAs. NDEA stations must also participate in weekly tests. The complete EBS is designed to per- mit the President and the federal gov- ernment to communicate with the gen- eral public before, during and after an enemy attack. Following this first priority, the sys- tem is planned to provide state, regional and local civil defense programs to ad- vise, instruct and inform their publics. The plan has been approved by the White House Office of Emergency Planning, the Office of Civil Defense in the Department of Defense, and the FCC. The commission authorized the system Dec. 4. All Stations Advisory ■ A complete package of documents listing all the needed information is being mailed to all NDEA holders this week, all li- censees will receive them next month. Included in the file is an official list of civil defense "operational areas" for each county in the United States. Sta- tions requesting NDEAs must be able to be connected to these points for lo- cal messages which have second pri- ority after Presidential messages. Priority three is for state programing: priority four, national programing and news (including regional). In order to be eligible for NDEAs, stations must meet the following cri- teria : "a. It must be capable of being in- terconnected to the presidential, na- tional, state and common local opera- tional area programs. Arrangements for interconnection must be approved by the FCC prior to implementation. "b. The station must conform to FCC engineering requirements for the EBS. "c. It must be a member of LIAC [Local Industry Advisory Committee] in its designated operational area, and must cooperate with other LIAC sta- tions in the origination and broadcast- ing of the common local program. "d. It must participate in public edu- cation in connection with the EBS. "e. The station's hours of operation will be taken into consideration. "f. Adequacy of staff and physical facilities will be considered. "g. The station participates in the OCD [Office of Civil Defense] Radiolog- ical Fallout monitoring program, using facilities provided by OCD." The OCD is proposing to furnish sta- tions with a radiological monitoring kit to measure radiation in the air. It will require only that the station notify OCD when radiation levels reach a cer- tain point. If a station is turned down for an NDEA, it may appeal to the FCC for review. The packet going to all broadcasters contains (1) the EBS plan, (2) criteria for eligibility, (3) procedure for activa- tion, termination and authentication, (4) Presidential Executive Order 11092, assigning emergency prepared- ness functions to the FCC, (5) White House and OCD requirements, (6) FCC rules and regulations relating to EBS, (7) FCC field liaison offices, and (8) a map of the regional boundaries and field installations of the OCD. Other documents — relating to tech- nical program channels, programing and operating instructions, stand-by script, and the organization and respon- sibilities of the national, regional, state and local industry advisory commit- tees— will be furnished licensees hold- ing defense authorizations. Alerting Stands ■ The system for Stations DO Have Personality LES B1EDERMAN, PRESIDENT STATISTIC -- The Northern Michigan Grade B Area of WPBN-TV and WTOM-TV lists annual drug sales of $20, 825, 000. ENTHUSIASM -- That's the keynote of OUR Les Biederman, up to his neck in an eager, very- vocal push for civic im- provements and growth of Northern Michigan. Les starts campaigning and the public (most of it) joyfully joins in. The enthusiasm boiling out of this man reflects in his stations. It is an enthusiasm that sells YOUR product. The PAUL BUNYAN STATIONS WPBN-TV WTOM-TV WTCM WMBN WATT WATC WATZ Soren H. Munkhof, Gen. Mgr. Paul Bunyan BIdg. , Traverse City Nat. Rep. - Venard, Torbet and McConnell -- Network Rep. -Elisabeth Beckjorden ; > BROADCASTING, December 23, 1963 49 Set sales and production for first 10 months Television sales and production for the first 10 months of the year were up over the same period last year, but radio sales and production lagged, Electronic Industries Associa- tion reported last week. Also moving upward to almost double was the production of all- channel TV receivers — 833,637 for the first 10 months of the year, com- pared to 485,025 for the same period in 1962. EJA figures are as follows: Period TV Jan.-Oct. 1963 5,428,031 Jan.-Oct. 1962 5,034,880 Jan.-Oct. 1963 5,818,906 Jan.-Oct. 1962 5,434,086 *Excludes auto radios. SALES (with UHF) PRODUCTION (833,637) (485,025) Radio 7,698,114* 8,888,904 14,894,292*' 15,684,733 (with FM) (1,223,143) (941,141) ludes 6,420,501 auto radios, compared to 5,665,954 in same period last year. alerting stations in a war emergency will remain the same as it was for Conelrad and the interim EBS: the federal gov- ernment will issue its alert to the Asso- ciated Press and United Press Inter- national. They in turn will flash the alert, including authentication phrases, to stations subscribing to their teletype service. Upon receipt of a national alert, all AM, FM and TV stations will discon- tinue regular program transmissions and make prescribed announcements. Those stations without NDEA's will advise lis- teners and viewers to tune to EBS sta- tions and go silent. Stations holding de- fense authorizations will then com- mence operating under EBS procedures, with all stations in an area carrying the same program. The EBS will be available as an emergency warning network in cases of hurricanes, tornadoes or other physical catastrophes through the United States Weather Bureau. This remains the same as it is now. DO IT YOURSELF SHOWS Home TV recorder to be on market in 4 to 6 months Recording and playing TV tapes over home equipment, once considered be- yond the realm of consumer-price pos- sibility, last week seemed a step closer to reality. Demonstrations of a prototype of Cinerama Telcan's new home TV tape recorder left observers favorably im- pressed with technical progress made in development of the instrument though some were skeptical of the production schedule planned for it. Fidelity of the recorder's reproduction was said to be below commercial TV standards but high enough to excite consumer inter- est. The "Telcan" recorder, developed by Nottingham Electronic Valve Co. (NEV) in England is ready for distribution in that country at a price close to $180. Cinerama holds controling interest in Cinerama Telcan, a company formed by Rutherford Engineering Partnership (Bermuda-based affiliate of NEV) and Cinerama Inc. Cinerama Telcan has distribution rights for Telcan in this country and has been adapting it for the American market (Broadcasting, Sept. 9). A major problem has been in conversion of the equipment for the 525-line system used here from its original design based on the British 625-line system. Michael Turner, di- rector of NEV and one of the inventors of Telcan, said this problem had been essentially overcome though further re- finements are still possible. The prototype model, shown first to stockholders of Cinerama Inc. at a special meeting Dec. 13, is expected to undergo several operating refinements which might put its consumer price tag close to $300. The equipment is capable of record- ing off-the-air (regular TV programing) or pictures made with a home TV camera. The recorder works in tandem with a regular television set. Installa- tion of the recorder would require the assistance of a serviceman. Cinerama expects to have Telcan ready for the U. S. market in four to six months. The company said last week that negotiations were under way with a number of manufacturers but that none had yet been signed to pro- duce the recorder. Cinerama Telcan also hopes to mar- ket a camera which, when connected to the recorder, could be used to make home TV tapes. A prototype of such a camera weighing about 12 lbs. was also demonstrated. It would be priced around $200. Crux of Telcan and the factor which is said to be keeping it in the consumer price range is the recording head design. Telcan uses a stationery recording head and a tape speed of 120 i.p.s. It has an llVi-inch tape reel which will give a recording time of 22 minutes or 44 minutes using both sides of the tape. Fairchild Camera & Instrument Corp., another company intending to enter the consumer TV recorder market, re- portedly hopes to demonstrate a model of its recorder by mid-January (Closed Circuit, Oct. 21). The Fairchild model is expected to be priced close to $300. New TV apparatus in latest Tiros A new Tiros meteorological satellite, due to be launched at the end of last week, contains a variation on TV which is expected to permit higher definition of cloud formations with transmission almost instantaneously. The new camera system, labeled ex- permental by the National Aeronautics & Space Administration, is called Auto- matic Picture Transmission (APT). The APT system contains a camera, vidicon and vidicon electronics, a video electronics module consisting of a video detector and timing and switching cir- cuitry, power converters and an FM transmitter. The camera uses a 108-degree lens (5.7 mm f/1.8 Tegea Kinoptic) which can photograph an area approximately 820 miles on a side when the satellite is looking directly at the earth. A 3- millisecond exposure produces an 800- scan line picture on the photo-sensitive surface of a special one-inch diameter vidicon (to which has been added a polystyrene layer to provide extended image storage capability). A timer in the APT system programs the equipment for continuous cycles of prepare, expose, develop and direct readout for approximately 30 minutes of each orbit. In eight seconds, the camera takes the picture and develops it; the readout takes 200 seconds at a scan rate of four lines per second. On the ground the picture is received on an FM facsimile machine. As in seven previous successful Tiros launches, the new Tiros will contain a TV camera and circuitry for recording on tape; with transmission to ground stations on command. Technical topics . . . Three from Ampex ■ Ampex Corp., Redwood City, Calif., has announced the production of a new line of profes- sional microphones, two models of which are low and one high impedance. The latter is Model 801, and the former, 802 and 803. Their costs range from $45 to $75. New Uher mike ■ Martel Electronic Sales Inc., Hollywood, has announced that a new microphone, the M-512. will be supplied with the Uher 4000-S 50 (EQUIPMENT & ENGINEERING) BROADCASTING, December 23, 1963 portable transistorized tape recorder. Martel is the exclusive U. S. importer of Uher recorders. The new model mike is specially designed to meet pro- fessional requirements. Martel said with a frequency range of "0 to 14.000 cy- cles per second. Philco car radio ■ Philco Corp.. Phila- delphia, will begin producing car radios at its Lansdale* Pa., division in the late spring of 1964. Philco of Canada has been supplying car radios to Ford of Canada since last spring. New transistors ■ RCA Electronic Components and Devices. Somerville. N. J., announced production of two new high-performance silicon planar transis- tors: the RCA- 2X31 19 fast turn-on. high-voltage switch and the RCA- 2N311S high-voltage YHF amplifier. The transistors may be used as video amplifiers in deflection circuits and as high-voltage core drivers. Converter ■ Terado Corp.. St. Paul, has announced the production of the Ter- ado Dual Continental, which converts the low voltage of any car or truck to 110 volts, 60 cycles A. C. 600 w. The device will run all types of sound equip- ment and cameras. Olympic activity ■ The Olympic Radio & Television division of Lear Siegler Inc.. Long Island City. N. Y.. has opened a new branch in Dallas. Olym- pic Television of Texas, the branch's name, is at 9001 Diplomacy Row. Olympic has also named a new distrib- utor. Merchandising Distributors Inc. of Denver, for Colorado, western Ne- braska and southern Wyoming. Radio-TV manufacture value tops $3 billion 'Y'alue added by manufacture" of r^dio-television equipment in the U.S. in 1962 was S3. 013 billion, a 26^c increase over 1961. the U.S. Census Bureau reported last week. The figures were obtained in the department's an- nual survey of manufacturers, being re- leased this year in 14 separate reports by industries. The ''value added by manufacture" is computed by subtracting the cost of materials, fuels, electricity and contract work from the total value of shipments and other receipts, the bureau said. The Census Bureau said that this method is one of the best measures available for comparing the relative economic im- portance of manufacturing among in- dustries and different years. The 1962 radio-TY figures show an increase of 132^ in value added by manufacture since 1958. according to the bureau. In 1963, the bureau plans its once- every-five-years census of manufacturers and questionnaires already have been sent out for this survey. WARM HOLIDAY GREETINGS SESAC INC. Licensing the performance, phonograph record reproduction or film synchronization rights in a repertory of distinction to the entire enter- tainment industry throughout the world. also producers of: SESAC RECORDINGS "DRUMMERS'" repertory recordings LOW-COST PROGRAM PACKAGES SESAC INC. 10 COLUMBUS CIRCLE. NEW YORK, NEW YORK 10019 Cable: SESACOM Phone: 21 2 JU 6-3450 BROADCASTING. December 23, 1963 51 PROGRAMING NCAA STRIKES IT EVEN RICHER NBC-TV gets football rights for 1964-1965 for record $13,044,000; next question: how will bidding go for NFL pro rights next month? NCAA football, which went nation- wide on television over NBC in 1951, returns to that network next year for the first time since 1959. NBC's $13,044,00 bid for rights to the 1964-65 contests overshadowed ABC's $12,405,000; CBS's $12,304,000 and Sports Network's $10,602,000. The National Collegiate Athletic As- sociation now goes back to the network where it all began 13 years ago. In 1951 Westinghouse Electric Co. pur- chased the NCAA national rights for the first time on a "controlled" basis for $700,000; bought time on NBC and sponsored 19 games on a 48-station net- work. In succeeding years, the collegiate contests went to ABC, back to NBC, then to ABC again and then to CBS, picking up increasing amounts of money as they rolled from network to network (see table). All Sold ■ On Thursday (Dec. 19), two days after it signed the contract for the games, NBC announced the 1964 schedule was off the sustaining list. Four sponsors, each picking up a quarter of the 14 dates, are: Texaco (Benton & Bowles), General Cigar (Young & Ru- bicam), Gillette (Maxon) and Chrysler Corp. (Y&R). The network did not divulge figures, but the estimated 1964 sales price to the four was about $9.4 million. General Cigar and Texaco were par- ticipating sponsors in this season's NCAA games on CBS-TV (Broadcast- ing, Aug. 19). The announcement of the contract was made jointly by Paul W. Brechler, chairman of the NCAA TV committee, and Carl Lindemann Jr., vice president NBC Sports. Most of the national games and some of the regional contests will be telecast in color, Mr. Lindemann said. The 1964 lineup calls for 13 Satur- days and Thanksgiving Day for collegi- ate games, ending with the Army-Navy contest on Dec. 5. Nine of the 14 dates will have nationally televised games and the other five will have regional cover- age of four games on each date, one more than in recent seasons. NFL Next ■ NBC's victory for the record figure focuses attention on bids to the National Football League games for which bids are expected next month. The exact date may be made known by 15 years of buying & selling NCAA football Year Network Rights cost Sponsor 1951 NBC $ 700,000 Westinghouse* 1952 NBC 700,000 General Motors 1953 NBC 850,000 General Motors 1954 ABC 1,500,000 Participating 1955 NBC 1,300,000 Participating 1956 NBC 1,500,000 Participating 1957 NBC 1,700,000 Participating 1958 NBC 2,000,000 Participating Participating Participating Participating Participating Participating Participating Participating *ln 1951 Westinghouse Electric Co. purchased the NCAA rights and bought time on NBC: Since then the networks have purchased the rights. 1959 NBC 2,200,000 1960 ABC 3,000,000 1961 ABC 3,000,000 1962 CBS 5,100,000 1963 CBS 5,100,000 1964 NBC 6,522,000 1965 NBC 6,522,000 STV GOES TO COURT Charges theater owners violated antitrust laws The Crusade for Free TV and its theater-operator backers were hit last week with a $117 million damage suit filed in the U. S. District Court in Los Angeles by Subscription Television Inc., pay-TV organization whose proposed service the crusade is attempting to block. The complaint, filed for STV and Tolvision by the Beverly Hills, Calif., law firm of Bautzer, Irwin, Schutzbank and Schwab, accuses the defendants of conspiring to restrict competition in vio- lation of the federal and California an- titrust laws. STV asked the court to dissolve the "combination and conspir- acy" and to enjoin the defendants from continuing their illegal anti-STV activ- ities. The pay-TV organization also asks for triple damages of estimated ac- tual and potential damages of $33,680,- 500 sustained by STV as "a direct and proximate result of defendants' acts" and $5,500,000 estimated damages sus- tained by Tolvision, assignor of the li- cense for the STV system and of con- tracts with the Los Angeles Dodgers and the San Francisco Giants baseball teams for exclusive pay TV rights to their games. The damages asked for total $117,541,500, three times the esti- mated actual damages of $39,180,500. Named as defendants are: the Cali- fornia Crusade for Free TV, Southern California Theater Owners Association, Northern California Theater Owners Inc., Theater Owners of America, Al- lied States National Exhibitors Organi- zations and 12 motion picture theater organizations: Amusement Corp. of America, United California Theaters, United Artists Theater Circuit, Pacific Drive-in Theater Corp., Fox West Coast Theater Corp., American Broad- casting-Paramount Theaters, National General Corp., Sero Amusement Co., RKO Theaters, Stanley Warner Corp., Stanley Warner Management Corp., Warner Theaters. Three individuals are also named: Graham Kisslingbury, public relations advisor to the crusade; Roy C. Cooper, president, Northern California Theater Owners, and Arnold C. Childhouse, crusade president. SEC Petition ■ The STV complaint states that it filed a petition with the Security and Exchange Commission on Aug. 22 (Broadcasting, Aug. 26) and on Oct. 3, having secured SEC approv- al, the STV underwriters offered and sold to the public 1,300,000 shares of capi- tal stock, plus 390,000 shares to certain stockholders, making $19,024,500 avail- able to STV at that time (Broadcast- ing, Nov. 4). But, the complaint charges, between the filing of the ap- plication and its approval, during a peri- •i2 BROADCASTING, December 23, 1963 Arrangements for NBC-TV's rights to NCAA football for two years are com- pleted by (I to r): Asa S. Bushnell, TV program director for NCAA sports; the NFL sometime this week. CBS-TV, which held the NCAA rights for $10.2 million under a 1962-63 con- tract, held the NFL rights for the same two years for $9.3 million. ABC-TV's five-year, $10 million contract with the American Football League runs through 1964. With more than $13 million in the NCAA till, just how high the NFL rights will go for is open to anyone's guess. While the NCAA has been con- tent with the money from free televi- sion, pro football has not looked with disfavor at the court paid it by pay and theater television. The NFL championship game be- tween the New York Giants and Chica- od when STV was restrained from tak- ing any action that could be construed as promoting the sale of its stock, the defendants took steps to discourage the investing public from devoting any of its money to the purchase of STV shares. Specifically, STV charges the defend- ants with publishing ads in the finan- cial pages of the Los Angeles Times for Sunday, Oct. 6 and in the eastern, mid- west and southwest editions of the Wall Street Journal on Oct. 8 and Oct. 11 "intended to deter potential purchasers of capital stock which STV was offer- ing," with the result that the offer was reduced from the planned 1,900,000 shares to 1,310,000. Mr. Cooper, the complaint states, ap- peared on kemb and kgo, both San Francisco, and advised the public against buying stock. In addition to de- pressing the stock sale, these activities also had a bad effect on STV's ability Carl Lindemann, vice president in charge of NBC Sports, and Paul W. Brechler, chairman of the NCAA TV committee. go Bears, scheduled for Chicago on Dec. 29 will be seen nationally on NBC- TV which paid a record $926,000 for it. But the fans in Chicago will not be blacked out entirely as were New York- ers in 1962. Theatre Network Television Inc., will beam the game to three Chicago loca- tions for the first large screen, closed circuit showing of an NFL game. A provision in NBC's contract for the game reserved the privilege of home- town closed-circuit TV for the league. A total of 25,500 TV seats ranging from $4-$7 will be available for Windy City viewers who can't fit into Wrigley Field's 49,000 capacity, or live within the NBC-TV blackout area. to obtain transmission and viewing rights to entertainment features and events and for making them available for viewers to enjoy at home for less cost than in theaters, the complaint al- leges. Furthermore, it states, as a direct result of the defendants' activities, "STV was deprived of an opportunity to secure $6,460,000 of additional op- erating capital for the purposes of mak- ing STV available to the public in Cali- fornia and other states." The defend- ants are charged with activities that "have hindered and obstructed the plaintiff in a prompt development of its business and of securing actual and po- tential profits therefrom." These com- plained of activities "may make it diffi- cult for the plaintiffs to comply with contractual obligations imposed on them and this failure to comply would result in the imposition of penalties and would result in the loss of anticipated revenue and future profits." They also "made it necessary for plaintifTs to en- gage in advertising and publicity to cor- rectly present to the public the business and purposes of the plaintiffs." The California Crusade for Free TV issued the following statement: "We have examined the action filed by Subscription TV and believe it to be entirely without legal merit or sub- stance. It appears to be simply an ef- fort to discourage the people of the state of California from exercising their rights at the ballot box next No- vember. We are confident that in the free TV initiative being placed on the ballot at the next November election, the people of this state overwhelmingly will support free TV and reject pay TV in their home." STV still aiming for July 1 start Subscription Television Inc.. Los An- geles, which is under contract to com- mence feecasting to at least 20.000 sub- scribers each in Los Angeles and San Francisco by luly 1, is still aiming for that target date. The Los Angeles Dodgers and San Francisco Giants which play 18 games together are original stockholders of STV, and intend to televise their home- and-home games over the pay system (Broadcasting, Aug. 26). However 10 of the 18 games are to be played prior to the STV target date, and a spokesman for the Dodgers told Broadcasting last week that it is "as- sumed" that the 10 games will be tele- vised as they had in past vears. over free TV. STV last week also announced the ordering of more than SI. 2 million worth of studio telecasting equipment from RCA. Delivery of the equipment, which will be capable of transmitting live, tape or film programing to STV studios in Los Angeles and San Francisco will begin next month. The contract calls for RCA to de- liver four TR-22 transistorized televi- sion tape recorders; six TK-26 Vidicon color-film camera chains, 12 35mm and two 16mm projectors and two TS-40, 3-channel video and audio master con- trol switching consoles. All the equip- ment is capable of transmitting in color. Charlie Walker gets 5 years on probation Charlie Walker, former wdkd Kings- tree, S. C, disc jockey, was sentenced to five years probation by a federal court Monday (Dec. 16) for using ob- scene and indecent language on the air April 25. 1960. U. S. District Judge J. Robert Mar- tin Jr. said, "I did not feel that the mat- BROADCASTING, December 23, 1963 53 ter necessitated an institutional sentence nor am I inclined to think a fine should be levied." Judge Martin said the Walker case was a "milestone" because it was a rare test of the federal statute (Section 1464, U. S. Code) that makes it a crime to utter obscene, indecent or profane lan- guage from a broadcast station. A con- viction is punishable by up to $10,000 fine or two years in jail or both. U. S. District Attorney Terrell Glenn described the conviction as the first in the nation on this statute. Lanau Floyd and George Keels, Wal- ker's attorneys, said they are consider- ing an appeal. They had sought a di- rected verdict of acquittal but were overruled by Judge Martin. Walker, now a salesman for a meat packing firm, told the court, "Judge, I would like to say that I wasn't aware that I was breaking any law." He was tried on five counts of violat- ing the obscenity statute on Dec. 4 and 5 and was convicted by an all-male jury Dec. 5. The jury found Walker not guilty on the other four counts (Broad- casting, Dec. 9). Walker did not take the stand dur- ing his trial. The principal witness was James O. Roper, formerly with wjot Lake City, S. C, who tape recorded some of Walker's broadcasts. Defending Walker, Mr. Keels said that one "must put his mind in the gut- ter to get an obscene meaning from this jabbering." Judge Martin warned the jury to con- sider Walker's comments in the context of his entire broadcasts rather than find them "not a matter of individual taste." They must offend a community's con- temporary standards, Judge Martin said. Four new 'Days to Remember' Twentieth Century-Fox has an- nounced four new episodes to be filmed for its new Day to Remember docu- mentary series (Broadcasting, Dec. 9). The new projects are: "The Day King Edward Gave Up His Throne," "The Day Whittaker Chambers Called Alger Hiss A Traitor," "The Day Dewey Smashed Murder Inc." and "The Day Jesse Owens Conquered Berlin." Pro- ducers of the series are Jesse Sandler and Marvin Wald. Triangle to offer series on communism A series of five half-hour radio and TV programs examining communism will be produced this winter by the Triangle Stations for use on these out- lets and for syndication to other mar- kets. Titled The Myth and The Menace, the radio and TV series will spotlight authorities on the concepts, develop- ment, practices and future of com- munism. The first episode will feature Herbert Philbrick, the former double agent who wrote / Led Three Lives. Other segments will present Hanson W. Baldwin, military editor of The New York Times; Seymour Topping, form- More sex-and-violence hearings in '64 YES, BROADCASTERS, THERE WILL BE A DODD REPORT, EVENTUALLY The Senate Juvenile Delinquency Subcommittee, which conducted public hearings in 1961 and 1962 on the ef- fects TV violence and sex have on children, is planning another public session in 1964. Key broadcaster wit- nesses who testified at the earlier hear- ings will be asked to explain what they've done about their programing since. Senator Thomas J. Dodd (D-Conn.), subcommittee chairman, said in an in- terview Wednesday (Dec. 18) that the hearing probably will be held next month. It is likely that the subcom- mittee staff will monitor television programing sometime between now and the hearing, Senator Dodd added. The subcommittee has made no re- port of its earlier proceedings, although a staff report was turned over to Sen- ator Dodd a year ago (Closed Cir- cuit, Dec. 24, 1962). The senator said last week that his subcommittee's report has been held up "to see what the industry has done" to improve children's programing since the hearing. He recalled that the subcommittee conducted an earlier study of violence and sex on TV in 1955 (then under the chairmanship of the late Senator Estes Kefauver and before Senator Dodd was a member), but that a year after it reported its findings, the problem was in his opin- ion as bad as ever. No Encore ■ He wants no repetition this time. "I am very concerned that this not be just another flareup" of public interest in violence on television — "and then nothing," he said. The report has been purposely delayed, he explained. "The more I thought about it, the more I thought we should con- tinue to wait." Asked whether these were the only reasons for the delay, Senator Dodd said, "This problem hasn't been neg- lected, nor has there been any struggle in the committee [disagreement among members] that has held this up." Most of the subcommittee's time this year has been spent on narcotics problems and mail-oider guns, he pointed out. New congressional interest in his legis- lation to curb mail-order gun traffic has been generated by the slaying of President Kennedy with such a weapon. "I think this country has awakened to the fact that our society is badly in- fluenced by excesses of violence. I'm sure that this assassination will have an impact on the gun bill and on the TV report," Senator Dodd commented. The subcommittee's TV hearings were held June 8-19 and July 27 and 28, 1961, and Jan. 24, May 11 and 14, 1962. It has been estimated that the cost of the hearings, investigation and salaries for this work has been $225,000 to date. Committee Consensus ■ Senator Dodd remarked that he felt he had to avoid direct answers to questions about what the subcommittee's report will say because he did not want to create the impression that he spoke for other members. He indicated that he places great importance on reaching a con- sensus with his subcommittee. It in- cludes these senators: Sam J. Ervin Jr. (D-N.C), Philip A. Hart (D-Mich.), Birch Bayh (D-Ind.), Quentin N. Bur- dick (D-N.D.), Hiram L. Fong (R- Hawaii), Roman L. Hruska (R-Neb.) and Kenneth B. Keating (R-N.Y.). The subcommittee, Senator Dodd said, intends to maintain "a continuing interest" in programing beyond its issuance of a report. The report has so far been under- stood to contain a legislative package that includes an omnibus bill to open up competition among program sources for television stations. One de- vice could be to limit the amount of time in a broadcast day that stations could take programs from one source. The bill, however, was a staff proposal, and it is not known whether it could obtain the subcommittee's approval. The report submitted to him in De- cember 1962 was just a draft, Senator Dodd said. It has had considerable re- vision since, he added, some by him. Program Controls ■ Subcommittee questioning during the hearings al- ready held showed great concern with the extent of ownership TV networks have in programs. This situation also has interested the 54 (PROGRAMING) BROADCASTING, December 23, 1963 BREAKTHROUGH ON VIDEO TAPE FRONT Film-limited union, producers no longer restricted er Moscow correspondent for that news- paper, and Constantin Boldyreff, an anti-Communist underground leader. The fifth expert will be announced shortly. The series will be on Triangle sta- tions later this winter and will be syndi- cated by Triangle Program Sales. New 'Fury' series Independent Television Corp. plans to begin production soon on a new Fury series, it was announced last week by Abe Mandell, executive vice presi- dent. This series has been running on NBC-TV since 1955 and currently is scheduled on Saturday, 11-11:30 a.m. Mr. Mandell said the new series is aiming for an evening network time period and will have a "new look," in- cluding the addition of a teen-age daughter and "modern, more mature story treatments." The original Fury series has 124 epi- sodes and is now in its fifth and sixth rerun on NBC-TV. Hollywood TV program and com- mercial producers and members of the International Alliance of Theatrical Stage Employes whose activities have heretofore been confined to film, can now utilize TV tape as well, under an agreement negotiated by Richard Walsh, international president of the IATSE; Charles Boren, executive vice president, Association of Motion Picture Produc- ers, and Richard lencks, president, Alli- ance of Television Film Producers. The new pact was hailed by one in- dustry observer as "a genuine act of statesmanship" on the part of Mr. Walsh in overriding objections of some of the IATSE branches to enable his union to get into the tape field hereto- fore monopolized by the International Brotherhood of Electrical Workers and the National Association of Broadcast Employes & Technicians. For the pro- ducers, the agreement permits their in- vasion of an area of production hereto- fore maintained exclusively by the TV networks and a handful of video tape studios. The video tape agreement is limited to the type of programing for which the process is commonly employed, that is, variety, panel and audience partici- pation shows; sports, news shows, docu- mentaries and commercials. The pro- ducers and the union will continue to produce dramatic programs on film. Terms of the contract have not been made public, but it is understood that they differ from the standard IATSE film contract in a number of important respects. Equals Out ■ The weekly pay scale is generally lower in the new tape agreement than in the film pact for similar work, but the tape week is a FCC's Office of Network Study which made several proposals in a report submitted to the commission at about the time Senator Dodd received his report from the subcommittee staff (Broadcasting, Dec. 3, 1962). Among the FCC report recom- mendations: (1) prohibit TV networks from engaging in program syndication in the U. S. and from participating financially in the syndication opera- tions of others; (2) limit network own- ership of first-run rights to 50% of entertainment shows in their prime time schedules: (3) direct regulation of the networks; (4) require broad- casters to belong to a self-policing in- dustry association. When asked whether the FCC now has the legislative authority to make improvements in programing and own- ership which he might consider neces- sary, Senator Dodd said, "I am doubt- ful it has." "I've always hoped," he continued, that improvements could be accom- plished "without compulsion, by co- operation instead — and I still hope so." He recalled, however, that broad- casters promised improvements in pro- graming after the 1955 hearing. "At that time this committee took heed of the fact that TV was young and we were sensitive to the concern of broadcasters about premature gov- ernmental action aimed at reducing the broadcaster's control over pro- graming," Senator Dodd said in open- ing the hearing on June 8, 1961. De- spite broadcaster promises to study Senator Thomas J. Dodd (D-Conn.), planning a reprise hearing on the effects of so-called TV violence and sex on youth, is shown (r) consulting with Carl L. Perian (c), staff director of the Senate Juvenile Delinquency Subcommittee, during the opening session of the hearing in June 1961. Dr. Ralph J. Garry, professor of edu- cational psychology at Boston Uni- versity and consultant to the sub- committee, is at left. effects of TV on children, to police themselves and enlarge the staff of the National Association of Broadcasters code authority, the senator said in 1961, "We find that the number of shows containing violence has dra- matically increased." Government Study ■ Studies and changes also were promised during the 1961 and 1962 hearings, Senator Dodd noted last week. A government-indus- try study he recommended was under- taken by the NAB and the Depart- ment of Health, Education and Wel- fare last year ( Broadcasting, July 9, 1962). Two weeks ago the Joint Com- mittee for Research on Television and Children announced that it had award- ed 25 grants of $250 each to social scientists to prepare presentations seeking funds for studies of the effects television has on children (Broadcast- ing, Dec. 16). The 25 were selected from several hundred proposals. Senator Dodd says that his subcom- mittee has "no control" over the joint committee, but will comment on it in the forthcoming Senate report. Asked when his staff would begin to monitor programing. Senator Dodd remarked that the holiday period might not be typical of television pro- graming year round, and so monitor- ing probably would begin in January. The subcommittee staff has been monitoring informally since the hear- ings ended. Members have a list of programs which could be a source of discussion when broadcasters come before the subcommittee. On occasion copies of programs have been re- quested for special staff screening. BROADCASTING, December 23, 1963 55 That most famous Virginia on WSYR-TV program A diligent search by wsyr-tv Syr- acuse, N. Y., for the original Vir- ginia of "Yes, Virginia, there is a Santa Claus" fame has resulted in a special Christmas show for the sta- tion. The seven - year - old Virginia O'Hanlon who wrote the puzzled letter to the New York Sun in 1897 has through the years ripened into the 74-year-old Dr. Laura Virginia Douglas shown here. Standing be- side her is E. R. Vadeboncoeur, president of wsyr-tv, who visited her home in an Albany suburb to film the Christmas special. Both her original letter and the editorial it prompted will be featured on the show, and Dr. Douglas, a retired public school educator, will discuss the effect the editorial has had on her life. The title of the wsyr-tv program? Yes, There is a Virginia. five-day, Monday-Friday, 40-hour week, whereas the film work-week for some of the IATSE locals runs as high as 46 hours a week and more. Therefore, with overtime starting after 40 hours, the worker in tape production may well wind up with as high or higher take- home pay than his counterpart in film production. The tape agreement applies only to on-production personnel: cameramen, lighting directors, carpenters, grips and electricians working on the stage or set, but it does not affect costumers, make- up artists, scenery painters and other back-lot workers who continue to work under the film scale. There is an excep- tion: if a back-lot worker, such as a make-up artist is called on-scene to perform his work for a taping session he would be paid tape scale rather than film scale. Radio-TV barred from Ruby trial There'll be no TV coverage of the trial of Jack Ruby, accused slayer of Lee H. Oswald, it was announced by Judge Joe B. Brown last week. Judge Brown, of Criminal District Court No. 3 in Dallas, in a statement issued through a press spokesman, said: "Throughout the trial of Jack Ruby, due process of law will prevail in my court, and decorum will be maintained at all times by those participating in the trial, by the press, and by the pub- lic witnessing the trial. "No television equipment, no radio recording equipment and no cameras for still photographs will be permitted in the courtroom while the court is in session." Texas permits each judge to deter- mine whether or not to allow cameras and recordings of trials in their courts. Judge Brown has conducted trials which were covered by television and still photographic media. It was believed he would have no objections to such cov- erage of the Ruby trial. Although there was no confirmation, it is understood in Dallas that Judge Brown has been under heavy pressure by the American Bar Association to ban TV and still photo cameras from his courtroom in the Ruby trial. ABA's Canon 35 prohibits the taking of pic- tures in a courtroom during a trial. This is not followed explicitly in Texas and Colorado. The fact that Judge Brown used a public relations firm to issue the an- nouncement has been criticized by some Dallas lawyers. Judge Brown is due to run for re-election next year. Lerner's Forecast ■ In New York last week attorney Max Lerner predicted that television coverage of criminal and civil court trials will eventually be ac- cepted in the U. S. Mr. Lerner, former chairman of the copyright committee of the American Bar Association, appeared on the Dec. 20 Barry Gray Show on wmca New York. He asserted during the program that if a judge allows people into the courtroom to see a trial, there is no reason why the television camera should be excluded. Another panelist, Herman B. Glasser, president of the New York State As- sociation of Trial Lawyers, voiced views which in effect upheld the general prac- tice of prohibiting TV camera access to courtroom trials. No magic formula for local live programs Wwl-tv New Orleans last week told the FCC that there is no "slide rule ac- curacy" available to a station in its efforts to determine what percentage of its programing should be local live. With this in mind the commission should reject the petition by Local 74 of the American Federation of Musi- United Press International news produces! 56 (PROGRAMING) BROADCASTING, December 23. 1963 cians asking that the WWL-TV license renewal be denied on the ground that it failed to produce promised local pro- graming (Broadcasting, Nov. 5). The New Orleans CBS-TV affiliate, owned by Loyola University, claimed that the musicians union has again failed to establish itself as a party of interest in the wwl-tv renewal — as in 1961 when it similarly opposed a re- newal. At that time the commission renewed wwl-tv's license for a one- year period only and warned the sta- tion it should live up to local live pro- graming promises it had made (Broad- casting, Dec. 12, 1962). Wwl-tv also said the AFM filing was untimely under FCC" rules which require that opposition to a renewal ap- plication be filed within 30 days of the commission's acceptance of the appli- cation. The station filed its application on Sept. 3 and it was announced on Sept. 12. but the AFM didn't file its petition until Nov. 19, the station said. Danny Thomas on NBC-TV in '64 Danny Thomas will star in five one- hour specials next season on NBC-TV, according to a long-term contract he has signed with the network. Mr. Thomas, who also is a producer (T&L Productions which he and Shel- don Leonard own), several weeks ago announced plans to conclude his 11- year-old comedy series, The Danny Thomas Show, after the current season on CBS-TV (Broadcasting, Nov. 4). The production company also pro- duces the Andy Griffith Show, Dick Van Dyke Show, Joey Bishop Show and the Bill Dana Show. Griffith and Van Dyke are on CBS-TV; Bishop and Dana are on NBC-TV. T&L also has interests in other properties. Mr. Thomas's programs will be in color and the comedian will also take an active part in the shows' production. Heat's on networks to help UHF FCC IS PUSHING THEM TO PROVIDE PROGRAMING FOR NEW STATIONS FCC officials met with network rep- resentatives in an all-day session Mon- day (Dec. 16) in a search for ways in which network programing could be made available to stations that don't normally receive it — particularly UHF outlets. No conclusions were reached, and further meetings are expected before any policy decisions, by the networks or the commission, are reached, ac- cording to those who attended. Commission officials have asked the networks for additional information on their affiliation policies, on their prac- tices in making programing available to stations other than affiliates, and on their procedures in making per-program arrangements. One of the principal concerns under- lying the commission's interest in the problem is the fate of the UHF stations that are expected to open in the seven markets where the agency rejected the drop-in of short-spaced VHF channels (Broadcasting, Nov. 18). Each of these now has two VHF stations. The commission has said UHF sta- tions can provide the service the mar- kets need. However, UHF stations won't be able to survive, let alone pro- vide competitive service, the commis- sion feels, unless they are assured of network programs. ABC's Problem ■ The problem of aiding UHF stations also became en- tangled with ABC's effort to achieve parity with the other two networks. ABC's hopes in this connection received a bitter blow when the commission re- jected the drop-in proposal. ABC officials reportedly suggested that the commission seek to put the net- work on an equal footing with CBS and NBC in 18 of the top 100 markets that have only two VHF stations. These in- clude the seven that had been proposed for the drop-ins. In all but one of the markets, CBS and NBC have the primary affiliates. ABC suggested that the two networks be required to share VHF affiliates with it and to take UHF affiliates for the VHF stations they would be obliged to give up. The aim would be to divide the VHF and prospective UHF outlets equally among the three networks. Commissioner Robert E. Lee. who attended the meeting along with Com- missioner Kenneth A. Cox, said later that the FCC is concerned about the 18 markets. But he expressed doubt the agency has the authority to force the kind of sharing envisaged in the ABC suggestion. Some network representatives feel that the commission, in order to help UHF as well as overshadowed-VHF outlets, might attempt to require the networks, by rule, to make programing available. However, no one was pre- pared to say what shape such a rule might take. Commissioner Lee said he hopes the networks would "find ways to affiliate with UHF stations." But he didn't sound optimistic. Other Courses ■ Affiliation isn't the only possible solution, however. Com- mission officials feel special arrange- ments might be possible whereby net- work programs rejected by affiliates would be made available to stations in the same or nearby communities. Under consideration, also, is the pos- sibility of adapting special plans de- vised in the late 1950's for making net- work programs available to small-mar- ket VHF stations that advertisers didn't normally purchase. Network officials, however, noted that such plans might not be legally feasible if an advertiser chose not to buy a UHF station and the network didn't own the rights to a program. If the network did own the rights, pre- sumably, it could pipe the program in without advertising. All-Channel Answer ■ Some network officials feel the only practicable solu- tion to the UHF dilemma is the one instituted by the FCC — the all-channel receiver law, which is designed to pro- vide UHF stations with the kind of set circulation that advertisers find mean- ingful. And last week, commission officials were pressing a campaign to make the COMPARE THIS THREE STATION MARKET SUMMARY TOTAL COVERAGE AREA: Station "Z" Homes 407,300 Station "Y" Homes 416,400 ^.WFTV HOMES 423,300^ TV PENETRATION: Station "Z" Homes 347,800 Station "Y" Homes 353,900 ^WFTV HOMES 359,600<^ AUDIENCE CIRCULATION: NET WEEKLY NIGHTTIME Station "Z" Homes 235,500 Station "Y" Homes 210,500 ^>WFTV HOMES 236,000^ (Quoted from American Research Bureau, March 1963 Coverage Study) CAUTION: Any audience-size data used herein are estimates only, subject to er- rors and limitations inherent in indicated sources. WFTV does not assume respon- sibility for the accuracy, completeness or validity of such original data. Represented Nationally By Adam Young Inc. ORLANDO, FLORIDA BROADCASTING, December 23, 1963 57 The segue from Haverlin to Burton BMI CHANGES PRESIDENTS FOR FIRST TIME IN 16 YEARS There'll be a changing of the guard at Broadcast Music Inc. on Jan. 1, and if the personalities of the principal figures set the tone, it ought to be color- ful. Carl Haverlin, who has been presi- dent of the music-licensing organization for more than 16 years, has reached retirement age and asked that he not be considered for re-election. He will serve as a consultant instead. Judge Robert Jay Burton, executive vice presi- dent, was elected to succeed him as president. The changes were announced last week by Sydney M. Kaye, New York attorney and BMI board chairman, who was one of the few men in the BMI shop before Messrs. Haverlin and Bur- ton got there. Mr. Kaye helped draw the blueprint that established BMI in 1939 and then opened it for business in February 1940. Those were the days that led to the era of "Jeannie with the Light Brown Hair." The American Society of Com- posers, Authors and Publishers — then the only major music licensor — had re- fused to give an inkling of the fees it wanted for new ASCAP licenses, pro- voking broadcasters to set up BMI as "an independent source of music." Then ASCAP disclosed its demands — approx- imately a 100% increase over broad- casters' payments in 1939 — and broad- casters rejected them. The Origins ■ When the old contracts expired Dec. 31, 1940, broadcasters made do with "Jeannie" and other pub- lic-domain music, plus such new music as the scrambling young BMI officials had been able to get rights to, until the so-called "strike" was finally settled in new ASCAP contracts in the fall of 1941. ASCAP refused to recognize BMI at first, but has never since overlooked it — or let up, seriously, in its efforts to put BMI out of business or, at least, get it divested from broadcast ownership. BMI in the meantime has grown from zero compositions, zero writers, and publishers and zero licensees to totals that included, as of last July 31, hun- dreds of thousands of compositions in- cluding the music for more than half Mr. Haverlin of all the million-sales records ever sold; 6,871 writers and composers, 5,603 publishers, 5,689 station licensees and 14,188 non-broadcast licensees in the U. S. and Canada. The Pioneers ■ Both Mr. Haverlin and Mr. Burton, along with Mr. Kaye, figured prominently in that growth. Mr. Haverlin arrived at BMI in April 1940, the beneficiary of (1) a violent attack on BMI by his boss, and (2) the long memory of Sydney Kaye. Mr. Haverlin was then representing a firm whose chief executive had made what Mr. Kaye regarded as a singularly offensive attack on the young licensing organization. When Mr. Haverlin ap- peared at Mr. Kaye's office, Mr. Kaye admitted him for the purpose, he said later, of punching him in the nose. But Mr. Haverlin is an exceptionally disarming man, and before he left he had so engaged Mr. Kaye's interest that, months later, when BMI needed a sales- man, the Haverlin name came first and foremost to the Kaye mind. When broadcasters spontaneously supported him for the job, Mr. Haverlin teamed up with BMI as its first station repre- sentative. He left in 1943 — but not completely. He took the job of vice president in charge of station relations for Mutual, but the network agreed that he could remain "on call" to BMI. When he went back to BMI in 1947 it was as its first paid president. Man of Parts ■ Mr. Haverlin's suc- cess in quieting the hostility of that first meeting with Mr. Kaye demonstrated a diplomatic talent that friends of both men agree is formidable. But they agree, too, that this is only one of an almost endless list of talents. Some have called Mr. Haverlin the last Renaissance Man. He was born in Globe, Ariz., in 1899, all-channel receivers more saleable. Commissioner Lee and commission staff members met with Treasury officials to ask that department's support, or un- derstanding, at least, in an effort to have the 10% excise tax on all-channel sets repealed. Elimination of the tax would bring the cost of the all-channel set about in line with that of a standard VHF-only receiver. In addition, Commissioner Lee feels it would discourage any thoughts manufacturers might have of stockpil- ing VHF-only sets in anticipation of the April 30 deadline for manufacturing such receivers. Bill Proposed ■ The FCC has pro- posed including in its legislative pack- age for next year a bill repealing the excise tax. Among those participating in the meeting between the networks and the commission were, for ABC: Julius Barnathan, vice president and general manager: Mortimer Weinbach, vice president and assistant general counsel; Robert Coe, vice president, station re- lations; Alfred Beckman, Washington vice president, and James A. McKenna Jr., Washington attorney. For CBS: Frank Shakespeare, vice president and assistant to president of the TV network; William B. Lodge, vice president in charge of TV affiliate rela- tions and engineering; Carl Ward, vice president and director of TV affiliate relations, and attorneys Richard Fors- ling and Leon Brooks. For NBC: David C. Adams, senior executive vice president; Thomas E. Ervin, vice president and general attor- ney; Peter B. Kenny, Washington vice president; Thomas Knode, vice presi- dent, station relations, and Howard Monderer, attorney. 58 (PROGRAMING) BROADCASTING, December 23, 1963 the son of a mining engineer. He spent his boyhood in mining camps through- out the Southwest and in Mexico, and got his formal education mainly at the New Mexico Military Institute and, later, a Los Angeles public high school. But he was — and is — a prolific reader and a wide-ranging collector of books. He is a student of American history and an acknowledged expert on Lincoln and the Civil War. Professional Lin- colnians seek his help in dating letters and other material of that period. He was the first president of the Civil War Round Table of New York and is an honorary Civil War Centennial com- missioner, a trustee of Lincoln College, a widely known collector of Civil War documents, and a contributor to Lincoln for the Ages, based on a pub- lic service radio series conceived by him and produced by BMI. But his interests extend far beyond history. At one time, for example, he had what was said to be the best known collection of Barclay, an obscure 17th century English philosopher. An old friend summarized his interests and ac- complishments this way: "To mention any subject, no matter how disparate or unrelated, in an eve- ning's conversation, is to get from Carl at least one penetrating observation. He comes pretty close to the complete man intellectually, and what's better, without benefit of any specialized training." Actions Plus Words ■ Mr. Haverlin's activities have been equally diverse. In high school his flair for dramatics led to a bid from Ted Shawn and Ruth St. Denis, the eminent modern dancer. But in high school he also set a South- ern California record for the javelin throw, placed high in the broad jump and was a member of the world's cham- pion relay team. After high school he was a principal pantomimist in a ballet that toured the Orpheum Circuit for years. He also wrote and sold short stories, and col- laborated with the late Schmed Abdul- lah on a play called "Savage." When "Savage" closed before it got to Broadway, Mr. Haverlin went back to Los Angeles and got a job as an- nouncer— and salesman and sportscaster and actor and occasional elevator op- erator— with kfi. With the late Graham MacNamee he did the first Rose Bowl broadcast. At kfi he also met and married Vir- ginia Flohri, who sang on the station. They have three children and have maintained homes at Bronxville, N. Y. (which they have just sold) and at 8619 Louise Ave., Northridge, Calif., which will be their retirement headquarters. Mr. Haverlin was sales manager of kfi and keca then a joint operation, Judge Burton when he moved to a music transcription job, en route eventually, to BMI. Burton's Beginning ■ Judge Burton, who becomes BMI's second paid presi- dent, also joined BMI in 1940, starting as resident attorney. He is an expert on copyright law and for years has addressed broadcasters at meetings, BMI clinics and other gather- ings on the importance of this subject. He is equally well known as an MC and after-dinner speaker of comedic talent. Born in New York City in 1914, he attended the public schools of suburban Larchmont and a private school in France. After graduating from Colum- bia University in 1935 and the Colum- bia Law school in 1937 he joined the law firm of the noted attorney, Arthur Garfield Hays. After three years as BMI's resident attorney, Judge Burton was named di- rector of publisher and writer relations. In 1947 he was elected a vice president, in 1956 was named vice president in charge of domestic performing rights administration, and earlier this year was advanced to executive vice president. The "judge" in his title is real, not honorary. He was named acting city judge of New Rochelle, N. Y., in 1960 and served in that post until he resigned a short time ago to spend full time on his expanding responsibilities at BMI. He is chairman of the copyright com- mittee of the American Patent Law Association and a trustee of the Copy- right Society of the U. S. A. He has been chairman of the committee on copyright office affairs of the American Bar Association and of the radio and television committee of the Federal Bar Association of New York, New Jersey and Connecticut, and has lectured on copyright law at the Columbia and New York University Law Schools. Judge Burton was twice president of the Radio Executives Society, (now the International Radio and Television So- ciety)— which Mr. Haverlin also headed. Judge Burton is married to the form- er Linda Patterman. They have three children and live at New Rochelle. Cox's comments on local live programing TREND AWAY FROM PRIME TIME IS CAUSE FOR CONCERN FCC Commissioner Kenneth A. Cox has again expressed concern with what he regards as a growing national trend on the part of television stations to eliminate local live programing from prime time. He said most stations — particularly network affiliates — seem to be shifting into a pattern of limiting local live pro- graming in prime time to 15 or 30 min- BR0ADCASTIN6, December 23, 1963 utes of news, weather and sports. The commissioner expressed his views in a dissent to the commission's action in renewing the licenses of wesc- tv Charleston and wfbc-tv Greenville, both South Carolina, and wsoc-tv Charlotte, N. C. (Closed Circuit, Dec. 9). Ford Dissents Also ■ The vote for renewal was 4-2, with Commissioner Frederick W. Ford joining Commission- er Cox in dissent. Voting for renewal were Commissioners Rosel H. Hyde, Robert T. Bartley, Robert E. Lee and Lee Loevinger. Chairman E. William Henry was absent. Commissioner Cox said that news, weather and sports programs were the only local live shows regularly sched- uled in prime time by the three stations. Before granting the renewals, he said, the commission should have inquired further into their programing policies. He said the additional information might have allayed his fears. But in 59 any event, he said, he does not believe the commission had sufficient informa- tion on which to base a renewal. He said "station after station" is squeezing local live programing out of prime time into less convenient viewing hours and is filling the more desirable time with programs supplied by net- works and syndicators. He said this should be a matter of concern to the commission in view of its TV allocation and programing pol- icies which "place a high premium on local stations — as opposed to high-pow- ered facilities — " in order to provide outlets for local self-expression. The lack of complaints against the stations and the backlog of pending re- newal applications were both cited by members of the commission majority as grounds for granting renewal of the three Carolina stations. But, Commissioner Cox said, these reasons are not sufficient to assure re- newal without further effort by the commission to obtain additional infor- mation "which I believe important to the commission, to the communities served by these stations and perhaps to the future of American television." tried prevented them from securing a fair jury trial. The second case involves Edward Otto Hagans who, with his wife, was convicted of killing two elderly women in 1961 in Texas. The defendant claimed his "confession" was carried over two local radio stations (ksfa and keee, both Nacogdoches). In both cases defendants' lawyers re- lied heavily on the Supreme Court's de- cision in the Rideau case. This involved a telecast before trial of the police in- terrogation of a bank robber in Louisi- ana who killed a guard in the course of the holdup. The Supreme Court said that his request for a change of venue should have been granted since the tele- casts made it difficult if not impossible to find unprejudiced jurors (Broadcast- ing, June 10). LBJ meets with TV network heads President Johnson met last week with the heads of the three major television networks for what was described by White House spokesmen as a "get ac- quainted session." The luncheon meet- ings were held on three consecutive days (Wednesday, Thursday and Fri- day) with each network's group of top news executives. Among the subjects discussed, it was learned, was the question of televised news coverage of the presidential news conferences. Also discussed, it is pre- sumed, is the possibility of a presiden- tial news conference with only three re- porters representing the TV networks present. This would be similar to Pres- ident Kennedy's televised Conversation with the President in December 1962. A second such interview had been planned by the late President. No deci- sions were made. There was no discus- sion of Section 315 of the Communica- tions Act or TV debates between the presidential candidates of the major parties at next year's election. Broadcasters who attended the lunch- eons: Dec. 18 — NBC's Robert E. Kintner, president, NBC; William R. McAndrew, executive vice president, NBC News: Julian Goodman, vice president, NBC News, and William B. Monroe, chief of NBC News' Washington bureau. Dec. 19— CBS's William S. Paley, chairman; Frank Stanton, president, CBS Inc.; Richard S. Salant, president, CBS News, and Blair Clark, general manager, CBS News. Dec. 20 — ABC's Leonard H. Golden- son, president; James C. Hagerty, vice president, ABC, Jesse Zousmer, direc- tor, TV News, and Robert H. Fleming, chief, ABC News' Washington bureau. HIGH COURT BACKS FCC Refusal to review Carter Mountain case supports commission claim to protect local stations The FCC's right to protect local TV stations from the inroads of community antenna systems — through its power over microwave relay licensing — was affirmed last week when the U. S. Su- preme Court refused to review the Carter Mountain case. As usual, the court gave no reason for its denial of the petition for certio- rari. Carter Mountain Transmission Corp. brings TV signals from Denver, Salt Lake City and Billings, Mont., to a CATV system in north central Wyo- ming. It sought additional facilities to improve the service. Objections were filed by kwrb-tv Riverton-Lander- Thermopolis-Worland. Wyo., serving the same area. After a hearing, the commission upheld the station's conten- tion that the additional CATV signals would force it out of business. Last May, the U. S. Court of Appeals in Washington upheld the FCC's au- thority to consider the impact of CATV systems on local TV stations (Broad- casting, May 27). The commission had offered to grant the Carter Mountain application if it promised not to duplicate the programs carried by kwrb-tv. In recent months, the FCC has is- sued conditioned grants to various relay systems serving CATV. It has also is- sued a rulemaking proposal providing that licenses will be granted for micro- wave relays in both the common car- rier and business radio services if CATV systems do not duplicate the local TV station's programing for at least 15 days (Broadcasting, Dec. 9). Supreme Court won't review two TV cases The U. S. Supreme Court last week refused to review two criminal cases carrying the death penalty in which the broadcasting of asserted confessions was an issue. As is usual no reason was given for denying the petitions. One case involved two youths con- victed of the slaying of an elderly man. James Douglas Latham and George Ronald York were sentenced to death for the killing of Otto Ziegler in 1961 in Kansas. Their attorney claimed that the telecasting of their alleged confes- sions in the area in which they were R. C. CRISLER & CO., INC. BUSINESS BROKERS FOR TV & RADIO PROPERTIES I LICENSED SECURITIES DEALERS I UNDERWRITING — FINANCING | CINCINNATI— Richard C. Crhler, Paul E. Wagner, Alex Howard Sth/3rd Bank Building, phone 381-7775 NEW YORK— 733 Third Avenue, Suite 210S, phone MUrray Hill 7-8436 60 (PROGRAMING) BROADCASTING, December 23, 1963 FATES & FORTUNES BROADCAST ADVERTISING Fred L. Nettere, for past year Eastern sales manager of ABC-TV Spot Sales, New York, and with organization since its ^ ±t inception in 1961, pro- ^.V%hH moted to new position — ^^.-i^^^B ot general sales man Mr. Nettere ager Arthur j De. COSter named sales manager of ABC- TV Spot Sales, Chicago. Mr. Decoster joined ABC in 1961, was formerly ac- count executive at The Katz Agency, that city. Mr. Nettere's previous asso- ciations include CBS-TV Spot Sales, NBC-TV Spot Sales, and The Katz Agency, New York. ABC-TV Spot Sales is national sales representative for ABC-owned TV stations — wabc - TV New York, kgo-tv San Francisco, wxyz-tv Detroit, kabc-tv Los Angeles, and wbkb(tv) Chicago. Campbell-Mithun Inc., Minneapolis- based advertising agency, last week an- nounced election of four new vice pres- idents. They are Stanhope E. Blunt and Thomas Casey, account directors at agency's Minneapolis and Chicago of- fices, respectively; Hugh C. Fowler, ac- count director and office manager, C-M Denver; and Joseph C. Franklin, re- search director, C-M Chicago. Mr. Blunt joined Campbell-Mithun as ac- count executive in 1957. Messrs. Casey and Fowler came to C-M this year. Mr. Franklin, formerly of Kenyon & Eck- hardt, joined C-M in 1961 as research director. Henry J. Opper- man, since 1955 man- ager of New York of- fice of Wade Adv., elected VP. Other new Wade VP's: Frank Ryhlick, creative di- rector, Los Angeles; Andrew J. Quale, Chi- cago account execu- tive, and Harold Christiansen, who joins Chicago office Jan. 1. Mr. Chris- tiansen headed his own agency. Morrie R. Yohai, president of Old London Foods Inc., New York, elected VP and member of board of directors Mr. Opperman Mr. Snyder of The Borden Co., that city. Old Lon- don Foods is processor of snack foods and was recently acquired by Borden. Ted E. Snyder, group supervisor at Fuller & Smith & Ross, Pittsburgh, on industrial products program of Alcoa and also administrative of- ficer for entire Alcoa group, elected vice president of agency. Mr. Snyder joined FSR in 1957 as executive on Alcoa account and as- sumed his supervisory responsibilities on that account in 1962. C. Milton Gossett, VP and assistant creative director of Compton Adv., New York, promoted to VP-creative director. Mr. Gossett joined Compton in 1949, was elected VP earlier this year. Donald H. An/old, management rep- resentative at Foote, Cone & Belding, Los Angeles, on Purex and Sunkist ac- counts, joins Purex Corp., Lakewood, Calif., as divisional VP-marketing, with responsibility for brand management Hours of listening enjoyment With your Mitsubishi transistor radio This 8-transistor, 2-band (MW & SW ), all-wave radio has a large(12cm) speaker and a 10mm by 180mm ferrite core antenna that gives you clear, staticfree reception from those distant as well as local stations. These are some of the outstanding features that have made Mitsu- bishi, table model transistor radio so popular. Why not drop in at your nearest electrical appliance dealer and see for vourself. TR-443 ♦ TR-864 TR-803S Chicago Office: Mitsubishi International Corporation Chicago Branch, Room 3505, Prudential Bldg. 130 East Randolph Drive, Chicago, Illinois BROADCASTING, December 23, 1963 61 and product planning departments of grocery products division. G. Frank Johnson, former advertising consultant to General Development Corp., Miami, and VP of Ogilvy, Ben- son & Mather, New York, joins Grant Adv., Miami, as account executive. Joseph E. Goldman, executive VP of Gamut Inc., Garden City, N. Y., ad- vertising agency, elected president of League of Advertising Agencies, New York, for 1964. Harvey Glor, sales manager of Detroit office of McGavren- Guild, national radio- TV sales representa- tive, appointed sales A research director of ^^fcrtjT company's New York «« 1^^^ Dffice. Mr. Glor joined Mr. Glor r /, ., , McGavren - Guild more than three years ago after working in sales research at Adam Young Inc., New York. Murray Flynn, advertising manager and associate editor of Northern Auto- motive Journal, joins Weaver-Gardner Inc., St. Paul, Minn., advertising agen- cy, as VP and new business manager. Jack Spillman, supervisor on Purex account at Foote, Cone & Belding, Los Angeles, elected VP. Mr. Spillman joined FC&B in 1959, was formerly with Max Factor International and Purex Corp. Ltd. Robert L. Hosking, account executive at CBS Radio Spot Sales, New York, appointed general sales manager of wcbs-am-fm, that city, replacing Ralph W. Goshen, who becomes VP-general manager of wcbs-am-fm, effective Dec. 30 (Broadcasting, Dec. 16). Mr. Hos- king joined CBS in 1956 as director of sales development for wcbs, was named account executive in 1958, and moved to CBS Radio Spot Sales in 1962. Herbert Gruber, di- rector of broadcast media at Parkson Adv. Agency, New York, elected VP. Mr. Gruber has been asso- ciated with Parkson since 1954. Mr. Gruber John C. Butler, manager of Dallas of- fice of Peters, Griffin, Woodward, na- tional radio-TV sales representative, ap- pointed Eastern sales manager for or- ganization, with headquarters in New York. He is succeeded by Allen Van Horn Hundley, who joins PGW from John E. Pearson Co., Dallas, where he was manager. John Collins, formerly of Calvert di- vision of Joseph E. Seagram & Sons, and Louis Sage, of BBDO, both New York, join Cunningham & Walsh, New York, as account executives. Mr. Col- 62 (FATES & FORTUNES) 88th names Brotzman Representative Donald G. Brotzman (R-Colo.), member of House Special Subcommittee on Investigations that handled probe of broadcast ratings (Broadcast- ing, Feb. 18 et seq.), elected president of 88th Club, consist- ing of Republican freshman mem- bers of 88th Congress. He suc- ceeds Representative Robert A. Taft Jr. (R-Ohio), former gen- eral counsel of Taft stations, who two weeks ago announced his candidacy for U. S. Senate seat. Miss McNamara lins will service "21" brands at C&W, with Mr. Sage on American Home Products Corp. account. Frank J. Morelli, account executive at wtry Troy, N. Y., since 1962, named general sales manager. T. Carter (Ted) Gleysteen, formerly senior VP and director at Compton Adv., New York, joins Leo Burnett Co., Chicago, as marketing supervisor. Rita McNamara, formerly account ex- ecutive at The Wesley Associates, New York- based advertising agency, joins Grant Adv., New York, as VP, responsible for creative planning and account servicing. Jerry M. Caplin, previously radio-TV producer at W. B. Doner & Co., Balti- more advertising agency, appointed cre- ative director of Lewis, Dobrow & Lamb Inc., Washington advertising and public relations firm. Mr. Caplin re- signed as advertising and promotion di- rector of Fair Lanes Inc., Baltimore- based bowling chain, to join LD&L. Frederic H. Hawkins, formerly with L. W. Frohlich and Co., New York ad- vertising agency, joins Doherty, Clif- ford, Steers & Shenfield, that city, as executive on Pet Milk account. Eugene S. Mahany elected VP and director of merchandising department of Needham, Louis & Brorby, Chicago. Mr. Mahany joined NL&B last Feb- ruary and before that for 14 years had been with The Kroger Co., Cincinnati. Edward A. Gresk, a principal in Don- ald L. Arends Inc., Hinsdale, 111., ad- vertising and sales promotion agency, appointed general manager. Mr. Gresk joined Arends in 1962. John J. Ken- drick named account executive, James Farquharson, production assistant. Lynn E. Knox, local sales manager of wish Indianapolis, joins wish-tv as ac- Mr. Sowers count executive. Charles Golling, TV- radio director of Caldwell, Larkin & Sidener Van Riper Adv. there, named wish-tv sales development director. Monroe J. Rathbone, board chair- man and chief executive officer of Standard Oil Co. of New Jersey, New York, named national chairman of American Heart Association's 1964 Heart Fund campaign (Feb. 1-29). Henry P. Hayes elected assistant sec- retary-treasurer of Television Bureau of Advertising, New York. Walter K. Flynn, for past three years TV sales executive in New York office of Avery-Knodel, joins TV sales staff of Edward Petry & Co., New York. Robert Sowers, ac- count supervisor at BBDO, New York, joins Ogilvy, Benson & Mather, that city, as account supervisor on General Foods assign- ments. Fred Gordon, for- mer account executive at Young & Rubicam, Los Angeles, re- turns to agency in same capacity. Dur- ing interim since leaving Y&R earlier this year, Mr. Gordon has served as VP and associate publisher of Home Buyer's Magazine and VP of Harlan, Raub Adv. of Fullerton, Calif. Dan Goodrich appointed manager of newly formed petroleum division of Tracy-Locke Co., Dallas-based adver- tising and public relations agency. THE MEDIA Gene Winters named station manag- er of kfif Tucson, Ariz. Bob Williams, formerly with kbak- tv Bakersfield, Calif., named operations manager of kcoy-tv Santa Maria, Calif. Morris J. Levin, former staff counsel to Senate Commerce Committee, joins Washington law firm of Roberts & Mc- Innis at 600 Continental Bldg. John H. Pennybacker, of Louisiana State University, appointed executive secretary of Louisiana Association of Broadcasters, replacing Rolfe McCol- lister, who has resigned. John Quigley, production manager of kmbc-tv Kansas City since October 1962, appointed to newly created post of operations manager. Greg M. Mason, operations-program manager of wmid Atlantic City, N. J., joins staff of wtry Troy, N. Y., as operations manager. John Tiernan, formerly of wor New York, appointed station manager of wsou(fm) (educational) South Orange, N. J., licensed to Seton Hall College. Other staff appointments at wsou(fm) : BROADCASTING, December 23, 1963 Mr. Stone Bob Considine, assistant station man- ager; Dave Murphy, public relations di- rector; Emil Ubersax, program direc- tor; John Kelly, chief engineer; Charles Palino, news director; and Michael Luzzi, sports director. FANFARE Robert J. Stone, formerly in public re- lations executive ca- pacities with Interna- tional Telephone & Telegraph in New York, Canada and Alaska and with Ford Motor Co. in New York, joins Monroe B. Scharff & Co., New York public re- lations firm, as vice president in charge of operations and member of executive committee. While at Ford, Mr. Stone served as radio-TV coordinator. David M. Johnstone, formerly direc- tor of development for Britannica Schools division of Encyclopaedia Bri- tannica Press Inc., joins Herbert M. Kraus & Co., Chicago public relations firm, as VP and member of board. Richard Carter has replaced McFad- den-Eddy as Hollywood representative for Joe Wolhandler Public Relations, New York PR firm. The Wolhandler office continues to handle national pub- licity for network TV programs under name, Audience Building Counselors. Mr. Carter has offices at 7805 Sunset Blvd.; telephone is 876-1160. Robert E. Demme, 20-year veteran in public relations who has headed his own agency in Miami for past two years, joins Woody Kepner Associates, Miami public relations and publicity organization, as account executive. Barry Abel joins Julian F. Myers Inc., Beverly Hills, Calif., public rela- tions firm, as account executive. J. Wendell Sether, former public re- lations manager of National Board of Fire Underwriters, New York, joins public relations staff of General Foods Corp., White Plains, N. Y. PROGRAMING John G. McCarthy re-elected presi- dent of Television Program Export As- sociation, New York. Other officers elected are Merle Jones, CBS, and George Elber, Four Star Television, VP's; Harold Klein, ABC Films, treas- urer, and George Muchnic, secretary. John Thayer, formerly director of sales promotion and advertising for toy division of Eldon Industries, Haw- thorne, Calif., joins Mel Blanc Asso- ciates, producer of humorous radio-TV commercials, Hollywood, as vice presi- dent in charge of sales. Collier Young, veteran motion pic- Mr. Baier ture and TV producer, will serve in that capacity for The Rogues, hour-long ad- venture series which Four Star Televi- sion will produce for broadcast on NBC-TV in 1964-65 season. David Niven, Charles Boyer and Gig Young will be starred on rotating basis. Tom McDermott, Four Star president, pro- duced first installment of series, shoot- ing of which was completed last week. Mr. Young will put second episode into production shortly, and there will be layoff until May when full production will get underway. James W. Case, program director of krma-tv (educational ch. 6) Denver, Colo., joins staff of new Los Angeles educational outlet now under construc- tion, kcet(tv), effective Jan. 1. Frederic Baum, formerly with Sol- ters, O'Rourke & Sabinson, New York public relations agency, joins publicity staff of Paramount Pictures, that city, as radio-TV and music contact. James 0. Baier ap- pointed director of commercial film de- partment of BBDO, Hollywood. He had been assistant to late Harry Grey, who headed department until his death on Oct. 18 this year. Mr. Baier joined BBDO in 1959 from Hay- den Productions, Hollywood, where he was associate producer. Michael Mindlin Jr. joins Filmways Inc., New York-based TV production firm, as advertising and publicity direc- tor, effective Jan. 13. Mr. Mindlin is currently special publicity consultant on Paramount Pictures's "Becket." Michael Abbott, former producer at Talent Associates-Paramount Ltd. and executive assistant to David Susskind, has formed Michael Abbott Produc- tions as an independent company with offices at 9046 Sunset Blvd., Holly- wood, and 535 Fifth Ave., New York. Plans include production of stage plays and theatrical movies as well as TV series and programs for pay TV. Richard Dunlap, producer-director of ABC telecasts of Academy of Mo- tion Pictures Arts and Sciences annual Oscar awards show for past three sea- sons, has been signed again to serve in this capacity for live broadcast of 36th annual awards show Monday, April 13 (7 p.m. PST). Jack Lemmon will be master of ceremonies. Richard Durrance, producer of doc- umentary and public relations films at Aspen, Colo., joins Pelican Motion Pic- tures, New York, as VP and producer. Mr. Durrance, who will continue his production activities in Aspen, will work closely with Ted Lowry, Pelican's Mr. Stoneham VP and executive producer of indus- trial and public relations films. James S. Gates, executive producer at kttv(tv) Los Angeles for past four years, promoted to program director, replacing Nordstrom Whited, who re- signed. Al Bowen, kttv production manager, to assistant program director. Russell Stoneham, for past three years director of program development for NBC- TV, Hollywood, ap- pointed director of live programs, New York, for CBS-TV network, responsible for supervision of reg- ular live nighttime programs and spe- cials. Previously, Mr. Stoneham was on program staff of CBS-TV network, Hollywood, where he directed such se- ries as The Ken Murray Show, Front Row Center, Climax! and Studio One in Hollywood. Stanley Prager, director of The Pat- ty Duke Show (Wednesdays, 8-8:30 p.m., ABC-TV) for United Artists Television, New York, signs new pro- ducer-director contract with company. Mr. Prager will devote much of his time to development of future pilot series, has recently completed producing and BINGO BUY DIRECT AND SAVE Anything and Everything you need for either television or radio BINGO BLOWERS, FLASHBOARDS, CAGES, AND BINGO GAME CARDS . . . Available with or without sponsors ad- vertising printed on front or back. to Jay. for priced Mai BINGO, INCORPORATED BOX 1213 ENCLEWOOD, COLORADO BROADCASTING, December 23, 1963 63 directing UA-TV pilot of Neil Simon's half-hour comedy, Kibbee Hates Fitch, for 1964-65 season on CBS-TV. Bobby Hammack has been signed to write original score for Mickey Rooney series being produced by Selmur Pro- ductions, Hollywood and New York, for ABC-TV for 1964-65 season. Terry Wood joins staff of wfla-am- fm Tampa-St. Petersburg, Fla., as pro- duction manager. Reno Bailey, production assistant at wbt-am-fm Charlotte, N. C, promoted to wbt-fm production supervisor. Jeffrey A. Winter joins music staff of whli-am-fm Hempstead, L. I., N. Y. Jerry Lee, formerly with kqeo Albu- querque, N. M., joins waky Louisville, Ky., as air personality. Paul Heinecke, president of SESAC, music licensing company, New York, named to board of directors of Music for the Blind. Mr. Heinecke last spring was awarded citation by Music for the Blind for outstanding services in aiding that organization's program. Bruce Hayward, newscaster and news director at ktvi(tv) St. Louis, appoint- ed director of public affairs. He will continue temporarily in former post until replacement has been secured. NEWS Jerry Madden, for past three years direc- tor of NBC Telesales and unit managers, appointed director of special news projects for NBC News, New York, responsible for NBC-TV's Today pro- gram and also as liai- son between news department and TV network sales. Mr. Madden joined NBC's Pacific division as unit manager in 1950 from ktla(tv) Los Angeles where he was production manager. He served as associate producer of All Star Revue, Saturday Night Revue and Hall- mark Hall of Fame TV shows originat- ing on West Coast for NBC before moving to New York in 1960. Bob McBride, program director of Storer Broadcasting's wjbk-tv Detroit, appointed director of news and public affairs, with full department head status. Under new alignment, Carl Cederberg, wjbk-tv news and public affairs direc- tor, becomes news editor. Robert I. Guy, program development manager for Storer Broadcasting Co., assumes tem- porary duties as wjbk-tv program di- rector until replacement for Mr. Mc- Bride has been selected. Tom Frawley, news director of whio- am-fm-tv Dayton, elected president of Ohio AP Broadcasters Association, Mr. Madden Six BBG vacancies filled Six vacancies on 15-member Canadian regulatory Board of Broadcast Governors were filled Dec. 9. There were no changes in terms of three full-time members of BBG, Dr. Andrew Stewart, Carlyle Allison and Bernard Goulet. The six appointees are part-time governors, attending meetings about 30 days annually at $100 a day, plus travelling ex- penses. Joseph F. Brown, Van- couver florist, was reappointed for five-year term. Other five members, also appointed for five- year terms, from various parts of Canada are new to BBG. They are Fred G. Holmes, businessman of Windsor, Ont.; Jean Paul Le- febvre, Montreal labor official; Rev. T. J. Watson, a Roman Cath- olic priest of Fredericton, N. B.; William J. Woodfine, a professor of economics at St. Francis Xavier University at Antigonish, N. S.; and Mrs. Lorraine Sweat- man, a Winnipeg housewife. which has been reactivated after several years of inactivity. Vice presidents elected at reorganization meeting at Co- lumbus are Art Schreiber, kyw-am-fm- tv Cleveland; Ray Luther, wclt-am- fm Newark; Tom Dorsey, wbns-am- fm-tv Columbus; and Clair Meekins, wfin-am-fm Findlay. Bureau chief Lynn Heinzerling was named secretary. Robert Allen joins news staff of wfla-am-fm Tampa, Fla. Barrie L. Beere, morning news com- mentator at wins New York, appointed news editor at wmca, that city. His duties will include day-to-day supervi- sion of wmca news operations. Allan Moll, previously news director of khj-am-fm Los Angeles, appointed director of public affairs. In new post, Mr. Moll will continue as newscaster and also assume responsibilities in area of community relations and public af- fairs programing. Les Mawhinney, ex- ecutive news editor at khj, named ex- ecutive editor of news department, re- sponsible for all news and special events operations. Geoff Edwards, program di- rector at kfmb-am-fm San Diego, Calif., joins khj as director of special events. He will report to Mr. Mawhinney. Harry V. Coren, associate editor of Sunday Magazine section of New York Daily Mirror for past 15 years and member of newspaper's editorial board, joins press information department of CBS-TV network, New York. Mr. Coren will be responsible for feature writing, as well as special projects in connection with CBS News and Public Affairs programs. Martin Sullivan, formerly of wjr- am-fm Detroit, joins wgar-am-fm Cleveland as reporter-newscaster. Norman Beebe, former news direc- tor of wact Tuscaloosa, Ala., joins news staff of wtop-am-fm Washington. Chuck Lord joins news department of wqte Monroe, Mich. John Justin Smith, feature columnist and reporter with Chicago Daily News since 1937, joins news staff of wbbm-tv Chicago as writer, reporter and on-air newsman, effective Jan. 1. Art White, executive assistant to Los Angeles Mayor Samuel W. Yorty for past two years and formerly with Los Angeles Mirror, joins staff of kabc-tv Los Angeles as editorial director. Meredith Babeaux named news as- signment editor, ktla(tv) Los Angeles. Kenneth E. Doll, newsman at wsaz Huntington W. Va., joins wtrf-tv Wheeling, W. Va., as newscaster. Jim Ruppert, formerly with wths-tv (educational ch. 2) Miami, joins news staff of wiod, that city. EQUIPMENT & ENGINEERING Benjamin Adler, president of Adler Electronics Inc., New Rochelle, N. Y., elect- ed vice president of Litton Industries, Bev- erly Hills, Calif., which recently ac- quired Adler Elec- tronics. Glenn E. Webster, sales manager of Vapor Corp., Chicago, and previously for many years district sales manager of broadcast equipment for General Electric Co., has formed Webster Engi- neering Co., electronic sales representa- tive organization, with offices at 823 S. Greenwood Ave., Park Ridge, 111. Tele- phone: (312) 823-8206. New organi- zation will specialize in sales and con- sultation services to broadcasters, dis- tributors, educational institutions and government agencies. George R. Walker, formerly of kero- tv Bakersfield, Calif., appointed chief engineer of kcoy-tv Santa Maria, Calif. Warren R. Wilson, chief engineer of wfln'-am-fm Philadelphia, joins wtfm (fm) Lake Success, N. Y., in same capacity. Thomas D. Moyer, assistant chief engineer at wfln, promoted to chief engineer, succeeding Mr. Wilson. Frank S. Misterly, manager of patent services for RCA, New York, elected staff VP-patent operations, responsible for RCA domestic and foreign patent Mr. Adler 64 (FATES & FORTUNES) BROADCASTING, December 23, 1963 operations and for RCA trademark ac- tivity. Mr. Misterly joined RCA in 1927 as patent attorney, was appointed manager of patent services in 1958. E. Eugene Uecker, Eastern regional sales manager for semiconductor divi- sion of Hoffman Electronics Corp., Los Angeles, appointed regional sales man- ager and director of new sales engineer- ing office of Eitel-McCullough Inc. at Suite 200, First Bank & Trust Bldg., Richardson, Tex. Mr. Uecker formerly served as district sales manager for semiconductors at Texas Instruments Inc. Guy E. Warner, formerly with Gen- eral Electric Co., joins TRW computer division of Thompson Ramo Wool- dridge, Canoga Park, Calif., as western operations sales manager. Harold B. Avery, formerly with Gen- eral Electric Supply Co., joins con- sumer products division of Philco Corp., Philadelphia, as radio and port- able phonograph sales manager, re- placing Bruce Lambert, now general manager of PDI-Philadelphia. Colonel Clarence F. Sills (Army- Ret.) named systems planning repre- sentative of Interstate Electronics Corp., Anaheim, Calif., subsidiary of Interstate Engineering Corp. Mr. Sills will work in company's Eastern regional office at Washington, specializing in communi- cations systems. W. Keith Smith ap- ponited senior applications engineer for Interstate Electronics, with headquar- ters at Anaheim. Dr. Elmer W. Engstrom, president of RCA, New York, appointed member of U. S. industrial payroll savings commit- tee for U. S. Savings Bonds, represent- ing electronics industry on 28-member volunteer group. Mr. Engstrom suc- ceeds Harold S. Geneen, president of International Telephone & Telegraph Corp., New York, who will remain on committee as member-at-large. INTERNATIONAL Nat V. Donato, for past five years director of national sales for Screen Gems of Canada Ltd., Toronto, ap- pointed general manager of United Art- ists Television of Canada Ltd., that city. Peter Cookman elected to board of directors of International Television (Pvt.) Ltd., Salisbury, Rhodesia. Bill Brennan, director of sales at cfrb-am-fm and ckfm, both Toronto, elected chairman of sales advisory com- mittee of Canadian Association of Broadcasters. Edward J. Roth, 41, first American to get key post in British commercial television, resigns his position as dep- uty managing director of Associated Television Ltd., London. Mr. Roth BROADCASTING, December 23, 1963 Canadians elect Ferris Gordon Fer- ris, president of Radio & Televi- sion Representa- tives Ltd., To- ronto, elected president of Sta- tion Representa- tives Associa- tion of Canada, succeeding Andy Radio & Television Sales Inc., Toronto. Paul Mulvihil I, presi- dent of company of same name, elected first vice president; John Malloy, sales manager of Canad- ian Broadcasting Corp., as second vice president; Gaston Belanger of Paul L'Anglais Inc., treasurer, and Lorrie Potts, president of his own company, secretary. Mr. Ferris McDermott of joined company in January 1963 after establishing TV in Ireland as director general of Telefis Eireann. No reason for his resignation was given. Herman Burkart, sales manager of Kvos-tv (British Columbia) Ltd., Van- couver, elected chairman of advertising and sales bureau of Vancouver Board of Trade. John Ansell, program direc- tor at ckwx Vancouver, elected to VBT board of directors. Luke Moore, director of TV time sales for All-Canada Radio and Tele- vision Ltd., Toronto radio-TV sales representative, named assistant manager of company's Montreal office. Joseph J. Engelhart, field sales man- ager for The Andrew Jergens Co. (toi- letries and cosmetics manufacturer), Cincinnati, appointed to newly created position of marketing director for inter- national division, responsible for sales and promotion of company's products in world market. Bill Johnson, Jergens' western regional manager, succeeds Mr. Englehart as field sales manager. Keith Belben, for past three years manager of media research and statis- tics at Colman, Prentis & Varley Ltd., London-based advertising agency, pro- moted to media controller. Mr. Belben joined company in 1957. Robert Smith, senior producer at CJCH Halifax, N. S., to Scottish Televi- sion Ltd., Glasgow, as program director. DEATHS Sprague Mullikin, 47, executive VP and account executive at Pern-Brown Inc., Cincinnati advertising agency, died Dec. 5 at Deaconness Hospital there. He joined agency in 1939. Roger Ludgin, 31, account executive at Leo Burnett Co., Chicago, and son of Earle Ludgin, board chairman of Earle Ludgin & Co., Chicago-based ad- vertising agency, died Dec. 12 of heart attack at Evanston (111.) hospital. George G. Barker, 55, manager of technical news section of Raytheon Co., Lexington, Mass., died Dec. 9 at his home in Cambridge, Mass. Mr. Barker had been with Raytheon for 21 years. Kenneth Fickett, 60, associate direc- tor of radio shows for CBS, New York, died Dec. 14 of heart attack at bus terminal in Worcester, Mass. Mr. Fickett, whose wife, Ann, died Dec. 5, had been visiting relatives in Worcester and was on his way back to New York. Before joining CBS several years ago he was staff announcer for NBC. Stan Jones, 49, writer of "Ghost Riders in the Sky" and other western songs, and TV actor who portrayed deputy in Sheriff of Cochise, died Dec. 13 in Queen of Angels Hospital, Los Angeles, after short illness. SUBSCRIPTION APPLICATION BROADCASTING The Businessweekly of Television and Radio 1735 DeSales Street, N.W., Washington, D. C, 20036 Please start my subscription immediately for — □ 52 weekly issues $8.50 □ 104 weekly issues $14.00 □ 52 issues & 1964 Yearbook $13.50 □ 1963 Yearbook $5.00 (so long as supply lasts) □ Payment attached □ Please bill title/position* address □ Business □ Home city state zip code company name 65 FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Dec. 12 through Dec. 18 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. *education- al. Ann. — announced. New TV stations ACTIONS BY FCC *Duluth, Minn. — Duluth-Superior Area Educational TV Corp. Granted CP for new TV on VHF channel 8 (180-186 mc): ERP 316 kw vis., 159 kw aur. Ant. height above average terrain 922 feet, above ground 805 feet. P. O. address c/o George A. Beck, president, Central High School, Duluth 2. Estimated construction cost $340,000; first year operating cost $50,000; revenue $50,000. Studio location Superior, Wis.; trans, loca- tion Duluth. Geographic coordinates 46° 47' 21" north latitude, 92° 06' 51" west longi- tude. Type trans. Standard Electronic AH- 634; type ant. Alford 1046P. Legal counsel Fly. Shuebruk, Blume & Gaguine, New York; consulting engineer George Carlson, Duluth. Principals: board of trustees. Action Dec. 13. La Grande, Ore.— KTVB Inc. Granted CP for new TV on VHF channel 13 (210-216 mc); ERP 13 kw vis., 6.5 kw aur. Ant. height above average terrain 2,600 feet, above ground 90 feet. P. O. address Box 390, Boise, Idaho. Estimated construction cost $68,925; first year operating cost $36,500; revenue $36,500. Studio location Boise, trans, location Mount Fanny . Geographic co- ordinates 45° 18' 33" north latitude, 117° 44' 09" west longitude. Type trans. RCA TT-2BH, type ant. RCA TF6-AH. Legal counsel Fisher, Wayland, Duvall & South- mayd, Washington; consulting engineer H. W. Toedtemeier, Boise. KTVB Inc. is li- censee of KTVB (TV) Boise, of which La Grande station will be satellite. Action Dec. 11. Mayaguez, P. R. — Antilles Broadcasting Corp. Granted CP for new TV on UHF channel 16 (482-488 mc); ERP 5 kw vis., 0.5 kw aur. Proposed satellite of channel 19 San Juan. Ant. height above average terrain minus 116 feet, above ground 207 feet. P. O. address c/o Clement L. Littauer, Box 5627, San Juan, P. R. Estimated construction cost $61,124: first year operating cost $18,000; revenue $20,000. Studio and trans, location both in Mayaguez. Geographic coordinates 18° 12' 26" north latitude, 67° 08' 48" west longitude. Type trans. ITA 100OA; type ant. Alford 1044-b. Legal counsel Prince & Paul, consulting engineer David Steel & Asso- ciates, both Washington. Principals: Julio M. Ortiz and Clement L. Littauer (each 50%). Antilles also owns WRSJ San Juan. Also see below. Action Dec. 11. Ponce, P. R. — Antilles Broadcasting Corp. Granted CP for new TV on UHF channel 14; ERP 5 kw vis., 0.5 kw aur. Proposed satellite of channel 19 San Juan. Ant. height above average terrain minus 100 feet, above ground 206 feet. Same address as above. Estimated construction cost, first year operating cost and revenue same as above. Studio and trans, location both in Ponce. Geographic coordinates 18° 00' 28" north latitude, 66° 36' 50" west longitude. For legal counsel, consulting engineer, types ant. and trans., principals and other broadcast ownership see above. Action Dec. 11. APPLICATIONS *Boston — WGBH Educational Foundation. UHF channel 44 (650-656 mc); ERP 230 kw vis., 115 kw aur. Ant. height above average terrain 577 feet, above ground 233 feet. P. O. address c/o Hartford N. Gunn Jr., 238 Main Street, Cambridge 42, Mass. Estimated con- struction cost $269,482; first year operating cost $150,000. Studio location Cambridge, trans, location Milton, Mass. Geographic co- ordinates 42° 12' 42" north latitude, 71° 06' 51" west longitude. Type trans. RCA TTU- 12A, type ant. RCA TFU-25G. Legal counsel Covington & Burling; consulting engineer Jansky & Bailey, both Washington. Prin- cipals: board of trustees. Nonprofit group is licensee of 'WGBH-FM-TV Boston and *WFCR(FM) Amherst. Mass. Ann. Dec. 17. *Hershey, Pa. — South Central Educational Broadcasting Council. UHF channel 65 (776- 782 mc); ERP 283 kw vis., 126 kw aur. Ant. height above average terrain 767 feet, above ground 192 feet. P. O. address c/o Fred E. Bryan, Community Center Building, Corner Chocolate and Cocoa Avenues, Hershey. Es- timated construction cost $796,909; first year operating cost $225,000. Studio location Hershey, trans, location near Harrisburg, Pa., on Blue Mountain. Geographic co- ordinates 40° 20' 45" north latitude, 76° 52' 06" west longitude. Type trans. RCA TTU- 25B, type ant. RCA TFU-46B. Legal counsel Dow, Lohnes and Albertson; consulting engineer George C. Davis, both Washing- ton. Principals: members of council. Ann. Dec. 17. New AM stations ACTIONS BY FCC Corydon, Ind. — Harrison Radio Inc. Granted CP for new AM on 1550 kc. 250 w; conditioned to precluding presunrise operation with daytime facilities pending final decision in Doc. 14419. P. O. address c/o Mary R. Arms, Box 146, Salem, Ind. Es- timated construction cost $17,000; first year operating cost $30,000; revenue $42,000. Prin- cipals: Sam B. Holmes and Mary R. Arms (each 41.86%). Paul Dean Ford (13.95%) and Arthur D. Mitchell (2.33%). Mr. Holmes is part owner of WAIN Columbia, Ky.; Mrs. Arms is housewife; Mr. Mitchell is agri- culture agent for Purdue University; Mr. Ford is broadcast engineer. Grant is also conditioned to severance of all connections with WSLM Salem by Mrs. Arms's husband, Herbert L. Arms, commercial manager of WSLM, before program tests will be au- thorized. Action Dec. 11. Moss Point, Miss. — Coastal Cities Broad- casting Inc. Granted CP for new AM on 1460 kc, 1 kw-D, DA; conditions include pre- cluding presunrise operation with daytime facilities pending final decision in Doc. 14419. P. O. address Box 8352, Spring Hill Station, Mobile, Ala. Estimated construction cost $26,043; first year operating cost $40.- 000; revenue $45,000. Principals: Howard M. Hempstead and Rebecca M. Hunter (each 50%). Mr. Hempstead is Mobile businessman; Mrs. Hunter is insurance agent. Oct. 22 in- itial decision looked toward grant. Action Dec. 11. Woodburn, Ore.— O. L. Withers. Granted CP for new AM on 940 kc, 250 w-D; con- ditioned that presunrise operation with day- time facilities is precluded pending final decision in Doc. 14419. P. O. address 245 Young Street, Woodburn. Estimated con- struction cost $15,851: first year operating cost $24,000; revenue $30,000. Mr. Withers owns retail lumber and building material firm. Oct. 23 initial decision looked toward grant. Action Dec. 12. APPLICATIONS Irondale, Ala. — Birmingham Broadcasting Co. 1480 kc, 5 kw-D; requests facilities of WIXI Irondale. P. O. address c/o Ellis J. Parker III, 1511 29th Street, N. W., Wash- ington. Estimated construction cost $20,120: first year operating cost $50,000: revenue $50,000. Principals: Oscar Hyde (34%), James G. Lang and Ellis J. Parker HI (each 33%). Mr. Lang is majority owner of WNOP New- port, Ky.; Mr. Hyde is part owner of finance firms: Mr. Parker is attorney. Ann. Dec. 17. Yoakum, Tex. — H. H. Huntley. 1140 kc, 250 w-D. P. O. address c/o James E. Cross, State Bank Building, Yoakum. Estimated construction cost $9,000; first year operating cost $36,000; revenue $45,000. Mr. Huntley is past owner of KHHH Pampa. Tex. Ann. Dec. 16. Existing AM stations ACTIONS BY FCC KRSA Alisal, Calif.— Granted mod. of li- cense to change designation to station loca- tion to Salinas, to which Alisal was recently annexed. Action Dec. 18. WABR Winter Park, Fla.— Granted ap- plication to change operation on 1440 kc from 5 kw-D to 1 kw-N, 5 kw-LS, DA-N; conditions. Commissioner Cox dissented. Ac- tion Dec. 18. CALL LETTERS ASSIGNED ■ KBIB Monette, Ark.— Buffalo Island Broadcasting Co. ■ WONS Tallahassee. Fla.— Donald C. Price. Changed from WRFB. ■ WGLC Mendota, 111.— Mendota Broad- casting Co. ■ WHCQ Spartanburg, S. C— Spartanburg Broadcasting Co. Changed from WZOO. APPLICATION KPRM Park Rapids, Minn. — CP to increase daytime power from 250 w to 1 kw and install new trans. Ann. Dec. 17. New FM stations ACTIONS BY FCC Freeport, HI. — Triad Television Corp. Granted CP for new FM on 98.5 mc, channel 253, 12.5 kw. Ant. height above average ter- rain 165 feet. P. O. address 9 North Chicago Avenue. Freeport. Estimated construction cost $9,296: first year operating cost $5,000; revenue $8,000. Triad is licensee of WPRL Freeport. Action Dec. 11. South Bend, Ind. — Booth Broadcasting Co. Granted CP for new FM on 103.9 mc, channel 280A. 3 kw. Ant. height above average terrain 151 feet. P. O. address c/o J. L. Booth, 2300 Buhl Building, Detroit 26. Estimated construction cost $14,770: first year operating cost $12,000: revenue $10,000. Booth is licensee of WJVA South Bend. Action Dec. 17. Oskaloosa, Iowa — Oskaloosa Broadcasting Co. Granted CP for new FM on 106.3 mc, channel 292, ERP 2.9 kw. Ant. height above average terrain 283 feet. P. O. address c/o Glen Stanley, Box 518, Oskaloosa. Estimated cost of construction $15,920; first year operating cost $8,600; revenue $5,000. Ap- plicant is licensee of KBOE Oskaloosa. Ac- EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. . Ml) 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington— 711 14th St., N.W., Washington, D.C. • Dl 7-8531 66 BROADCASTING, December 23, 1963 PROFESSIONAL CARDS JANSKY & BAILEY Offices and Laboratories 1339 Wisconsin Ave., N.W. Washington 7, D.C. FEderal 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg. Wash. 4, D. C. Telephone District 7-1205 Member AFCCE —Established 1926 — PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3900 Laboratories, Creat Notch, N. J. Member AFCCE GEORGE C. DAVIS CONSULTING ENCINEERS RADIO b TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE COMMERCIAL RADIO EQUIPMENT CO. Everett L. Dillard, Cen. Mgr. Edward F. Lorentz, Chief Engr. INTERNATIONAL BLDG. Dl 7-1319 WASHINGTON 4, D. C. Member AFOCE A. D. Ring & Associates 42 Years' Experience in Radio Engineering 1710 H St., N.W. 298-6850 WASHINGTON 6, D. C. Member AFOCE GAUTNEY & JONES CONSULTING RADIO ENCINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE KEAR & KENNEDY 1302 18th St., N.W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS MEIrose 1-8360 Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS SILLIMAN, MOFFET & KOWALSKI 1405 C St., N.W. Republic 7-6646 Washington 5, D. C. Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications- Electronics 901 20th St., N.W. Washington, D. C. Federal 3-1116 Member AFCCE WALTER F. KEAN CONSULTING RADIO ENCINEERS Associate George M. Sklom 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE JOHN B. HEFFELFINGER 9208 Wyoming PI. Hiland 4-7010 KANSAS CITY 14, MISSOURI VIR N. JAMES CONSULTING RADIO ENCINEERS Applications and Field Engineering 345 Colorado Blvd.— 80206 Phone: (Area Code 303) 333-5567 DENVER, COLORADO Member AFCCE WILLIAM B. CARR Consulting Engineer AM— FM— TV Microwave P. O. Box 13287 Fort Worth 18, Texas BUtler 1-1551 JULES COHEN & ASSOCIATES 9th Floor, Securities Bldg. 729 15th St., N.W., 393-4616 Washington 5, D. C. Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR 5-3100 RAYMOND E. ROHRER & Associates Consulting Radio Engineers 436 Wyatt Bldg. Washington 5, D. C. Phone: 347-9061 Member AFCCE CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Cleveland 41, Ohio Phone: 216-526-4386 Member AFOCE PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. Charleston, W.Va. Dickens 2-6281 E. HAROLD MUNN, JR. BROADCAST ENGINEERING CONSULTANT Box 220 Coldwater, Michigan Phone: BRoadway 8-6733 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 56, Texas CLendale 2-3073 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division of Multronics, Inc. Multronics Building 5712 Frederick Ave.. Rockville, Md. la suburb of Washington) Phone: 361 427-4666 Member AFCCE COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS AM-FM-TV 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, Laclede 4-3777 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 contact BROADCASTINC MAGAZINE 1735 DeSales St. N.W. Washington. D. C. 20036 for availabilities Phone: ME 8-1022 BROADCASTING, December 23, 1963 6^ tion Dec. 11. Bowling Green, Ky. — Bowling Green Broadcasters Inc. Granted CP for new FM on 96.7 mc, channel 244, 3 kw. Ant. height above average terrain 195 feet. P. O. address c/o Cy N. Bahakel. Box 1050, Roanoke, Va. Estimated construction cost $7,560; first year operating cost $8,000; revenue $13,000. Ap- plicant is licensee of WLBJ Bowling Green. Action Dec. 11. Rochester, Minn. — Southern Minnesota Broadcasting Co. Granted CP for new FM on 106.9 mc, channel 295, 100 kw. Ant. height above average terrain 1,140 feet. P. O. address 100 First Avenue Building, Rochester, attention G. David Gentling. Estimated con- struction cost $60,165; first year operating cost $60,000; revenue $75,000. Southern is li- censee of KROC Rochester. Action Dec. 11. Sedalia, Mo. — Yates Broadcasting Co. Granted CP for new FM on 92.1 mc, channel 221, 2.65 kw. Ant. height above average ter- rain 280 feet. P. O. address radio station KSIS Sedalia, Box 207. Estimated construc- tion cost $13,061; first year operating cost $22,500; revenue $35,000. Principals: Carl W. Yates Jr. and Christine Yates (each 50"%") , equal owners of KSIS. Action Dec. 11. Bozeman, Mont. — Gallatin Empire Broad- casters. Granted CP for new FM on 93.7 mc, channel 229, 28.5 kw. Ant. height above average terrain minus 295 feet. P. O. address Box 238, Belgrade, Mont. Estimated con- struction cost $46,210; first year operating cost $30,000; revenue $30,000. Ben Hespen, sole owner, owns radio and TV sales and service shop. Action Dec. 11. Laconia, N. H.-WLNH Inc. Granted CP for new FM on 98.3 mc, 2 kw. Ant. height above average terrain 360 feet. P. O. address c/o Kimberley Johnson, Masonic Temple Building, Laconia. Estimated construction cost $20,000. Applicant is licensee of WLNH Laconia. Action Dec. 11. Lumberton, N. C. — Southeastern Broad- casting Corp. Granted CP for new FM on 102.3 mc, channel 272A, ERP 3 kw. Ant. height above average terrain 270 feet. P. O. address c/o Albert Kann, Box 1056, Lumber- ton. Estimated cost of construction $11,262; first year operating cost $5,000; revenue $6,000. Applicant is licensee of WAGR Lum- berton and WDMS Lynchburg. Va.; also has application for new FM in Lynchburg. Ac- tion Dec. 11. Springfield, Tenn. — Springfield Broadcast- ing Co. Granted CP for new FM on 94.3 mc, channel 232, 3 kw. Ant. height above average terrain 215 feet. P. O. address Box 464, Springfield. Estimated construction cost $12,- 281: first year operating cost $5,000; revenue $9,000. Springfield is licensee of WDBL Springfield. Action Dec. 11. APPLICATIONS St. Augustine, Fla. — Ponce de Leon Broad- casting Co. 97.7 mc, channel 249, 295 w. Ant. height above average terrain 178 feet. P. O. address c/o John E. Bernhard Jr., WFOY St. Augustine. Estimated construction cost $8,- 075: first year operating cost $5,000: revenue $10,000. Applicant is licensee of WFOY St. Augustine. Ann. Dec. 13. Springfield, 111.— WPFA Radio Inc. 104.5 mc, channel 283, 46.6 kw. Ant. height above average terrain 423 feet. P. O. address c/o J. W. O'Connor, 600 Waukegan Road, Glen- view, 111. Estimated construction cost $21,- 495; first year operating cost $1,200: no es- timated revenue. Applicant is licensee of WCVS Springfield. Ann. Dec. 13. Hartford City, Ind. — Heart of Hoosierland Inc. 104.9 mc, channel 285, 3 kw. Ant. height above average terrain 125 feet. P. O. ad- dress Box 194, Franklin, Ind. Estimated con- struction cost $13,125; first year operating cost $21,600; revenue $30,000. Principals: Dallas D. Montgomery, Charles R. Banks and Howell B. Phillips (each 33 V3%). Mr. Phillips owns WIFN-FM Franklin; Mr. Banks is manager of WIFN-FM; Mr. Mont- gomery is farmer. Ann. Dec. 16. Lafayette, Ind.— WAZY Radio Inc. 96.7 mc, channel 244A. 3 kw. Ant. height above aver- age terrain 138 feet. P. O. address c/o J. E. Willis, 420 Columbia Street. Lafayette. Es- timated construction cost $13,406; first year operating cost $8,000: revenue $8,000. Ap- plicant is licensee of WAZY Lafayette. Ann. Dec. 18. Jackson, Miss. — Marvin H. Osborne. 94.7 mc, channel 234, 26.8 kw. Ant. height above average terrain 297 feet. P. O. address Box 1562. Jackson. Estimated construction cost $39,081; first year operating cost $26,100; revenue $36,000. Dr. Osborne is sole owner. Ann. Dec. 18. Poplarville, Miss.— Ben O. Griffin. 107.9 mc, channel 300, 100 kw. Ant. height above aver- age terrain 140 feet. P. O. address 101 Main Street, Picayune, Miss. Estimated construc- tion cost $24,850; first year operating cost $12,000; revenue $18,000. Mr. Griffin, sole owner, also owns WRPM Poplarville. Ann. Dec. 16. Washington Court House, Ohio — The Court House Broadcasting Co. 105.5 mc, channel 288, 3 kw. Ant. height above aver- age terrain 200 feet. P. O. address c/o W. N. Nungesser, Masonic Building, Washington Court House. Estimated construction cost $13,000; first year operating cost and rev- enue in conjunction with AM operation. Applicant is licensee of WCHO Washington Court House. Ann. Dec. 16. Florence, S. C. — Altantic Broadcasting Inc. 103.1 mc, channel 276A, 3 kw. Ant. height above average terrain 300 feet. P. O. address c/o Paul H. Benson Jr., Box 1211, Florence. Estimated construction cost $19,000; first year operating cost $12,000; revenue $12,000. Ap- plicant is licensee of WJMX Florence. Ann. Dec. 18. Austin, Tex. — Austin Broadcasting Co. 94.7 mc, channel 234, 25.2 kw. Ant. height above average terrain 208 feet. P. O. address 113 West 8th Street, Austin. Estimated construc- tion cost $34,000; first year operating cost $36,000; revenue $30,000. Applicant is licensee of KVET Austin. Ann. Dec. 16. Neenah-Menasha, Wis. — John J. Dixon. 105.7 mc, channel 289. 50 kw. Ant. height above average terrain 140 feet. P. O. address c/o WAPL, 109 South Appleton Street, Ap- pleton, Wis. Estimated construction cost $34,739; first year operating cost $15,659; revenue $20,800. Applicant is licensee of WAPL. Ann. Dec. 18. Neillsville, Wis. — Central Wisconsin Broad- casting Inc. 105.5 mc, channel 288, 3 kw. Ant. height above average terrain 235 feet. P. O. address 140 West 5th Street, Neills- ville. Estimated construction cost $11,943; first year operating cost $5,000; revenue $5,- 000. Applicant is licensee of WCCN Neills- ville. Ann. Dec. 17. Existing FM stations CALL LETTERS ASSIGNED ■ KDHI-FM Twenty-Nine Palms, Calif.— Hi-Desert Broadcasting Corp. ■ *WSLU(FM) Canton, N. Y.— The St. Lawrence University. ■ WDAO(FM) Dayton, Ohio— W AVI Broad- casting Corp. Changed from WAVI-FM. ■ WMSH-FM Elizabethtown, Pa.— Hershey Broadcasting Co. Changed from WEZN-FM. ■ WDKN-FM Dickson, Tenn.— Dickson Broadcasting Co. ■ WRHM-FM Livingston, Tenn.— Upper Cumberland Broadcasters. Changed from WRHM(FM). ■ KCUL-FM Fort Worth— Dalworth Broad- casting Inc. ■ KLEF(FM) Houston— Apollo Broadcast- ing Co. Changed from KARO(FM). ■ WWLA(FM) La Crosse, Wis.— William E. and Louise A. Bruring. Ownership Changes ACTIONS BY FCC KATA Areata, Calif. — Granted acquisition of positive control of licensee corporation, M & P Radio Broadcasting Corp., by Earl J. Madray (100% after transfer, 50% before) through purchase of stock from Robert D. Price (507o). Consideration $1,200 and as- sumption of debt. Action Dec. 17. KFOX-AM-FM Long Beach, Calif.— Granted transfer of control of licensee corporation, KFOX Inc., from Richard Good- man (55%), Mason A. Loundy (20%) and Egmont Sonderling (25%) to WOPA Inc., owned by same persons in same percentages. No financial consideration involved. Also see KDIA Oakland, Calif. Action Dec. 13. KDIA Oakland, Calif.— Granted transfer of control of licensee corporation, KDIA Inc., from Richard Goodman (52.25%), Mason A. Loundy (19%) and Egmont Sonderling (23.75%) to WOPA Inc. No financial con- sideration involved. For other information see KFOX-AM-FM Long Beach, Calif. Ac- tion Dec. 13. WSOK Savannah, Ga. — Granted transfer of control of licensee corporation, Fisher Broadcasting Inc., from Joe Speidel III (100%) to Speidel Broadcasters Inc. (100%). No financial consideration involved. For other information see WOIC Columbia, S. C, and WKET(FM) Kettering, Ohio. Action Dec. 16. WGOV Valdosta, Ga. — Granted assignment of license from W. H. Keller Jr. (498 shares of 10,000 shares outstanding) and others, d/b as Georgia-Florida Radio and Tv Co., to E. D. Rivers Jr. (99.98%), Marie R. Rivers and Hubert E. Ulmer (each .01%), tr/as WGOV Inc. Consideration is cancellation of $100,000 mortgage note. Mr. Rivers is owner of WGUN Atlanta, WEAS Savannah, both Georgia, KWAM Memphis, Tenn., and WSWN Belle Glade, Fla. Action Dec. 11. WDZ Decatur, 111. — Granted assignment of license from Mid-States Broadcasting Co., owned by Frank C. Schroeder Jr. (100%), to Prairieland Broadcasters, owned by Stephen P. Bellinger and Morris E. Kemper (each 30%), Joel W. and Ben H. Townsend (each 15%) and T. Keith Coleman (10%). Consideration $308,750. Prairieland owns WRAM Monmouth and WIZZ Streator, both Illinois. Action Dec. 12. WBTO Linton, Ind.— Granted transfer of control of licensee corporation, Linton Broadcasting Inc., from Henry C. Sanders (75%) and Norman Hall (25%) to Harrison D. and Geraldine Bordman (100%). Con- sideration $32,460. Mr. Bordman is WBTO general manager, Mrs. Bordman is program director. Action Dec. 12. WWOM New Orleans — Granted assignment of license from Franklin Broadcasting Co., owned by William F. Johns Jr. (43.6%) and Sr. (2.3%) and others, d/b as WWOM Inc., to David W. Wagenvoord (66 %%) and Fred P. and Myrtle R. Westenberger (33 V3% jointly), tr/as Wagervoord Broadcasting Inc. Consideration $450,000. Assignees control KVIM New Iberia, La. Commissioner Robert T. Bartley dissented. Action Dec. 18. WNAV-AM-FM Annapolis, Md.— Granted transfer of control of licensee corporation. Capital Broadcasting Co., from Washington Broadcasting Co. to stockholders of Wash- ington in proportion to their ownership. No financial consideration involved. Action Dec. 17. KEVE and KADM(FM), both Golden Val- ley, Minn. — Granted assignment of licenses from Western Broadcasting Corp. to Western and John Poole Radio Properties Inc. (each 50%), d/b as Minneapolis-St. Paul Radio Broadcasters. Consideration $200,000. Poole firm is owned by John H. Poole. Mr. Poole has interests in KGLM Avalon, Calif., KBIG(FM) Los Angeles and KRAK Sacra- mento. Calif. Action Dec. 12. WRTV(TV) Asbury Park. N. J.— Granted transfer of control of permittee corporation, Atlantic Video Corp., from Walter Reade Inc. to Walter Reade- Sterling Inc., sister corporations. No financial consideration in- volved. Action Dec. 11. WPAL Charleston, S. C— Granted transfer of control of licensee corporation, Speidel Broadcasting Corp. of Charleston, from Joe Speidel III (99.98%) to Speidel Broadcasters Inc. (99.98%). No financial consideration in- volved. For other information see WOIC Columbia, S. C, and WKET(FM) Kettering, Ohio. Action Dec. 16. WOIC Columbia, S. C, and WKET(FM) Kettering, Ohio — Granted transfer of control of licensee corporation, Speidel Broadcasting Corp., from Joe Speidel III (83.33%) to Speidel Broadcasters Inc. (83.33%), owned by Mr. Speidel (90%), Jean W. Speidel (9%) and Hayes B. Wood (1%). No financial con- sideration involved. Also see grants for WPAL Charleston, and WSOK Savannah, Ga. Speidel Broadcasters has application pending for acquisition of WHIH Ports- mouth, Va. Action Dec. 16. KTXN(TV) Austin, Tex. — Granted assign- ment of CP from John R. Powley (50%), Robert D. Ballard (25%), Charles F. Schneider (12.5%) and Charles W. Pittman and Perry L. Blankenship (each 6.25%), d/b as Texas Longhorn Broadcasting Corp., to John R. Kingsberry, R. E. Janes Jr., Bryant M. Collins, Victor L. Brooks, and Texas Longhorn Broadcasting (each 10%) and E. G. Kingsbery (17.5%), John W. Stayton (15%), Allen B. Heard and Roderick E. Kennedy (each 6.25%) and Marion B. Findlay (5%), tr/as Southwest Republic Corp. Consideration $36,744 and issuance of 10% of stock to Longhorn. New principals are local business and professional men. Action Dec. 17. KWLD Liberty, Tex. — Granted assignment of license from L. A. Wofford (100%), d/b as KWLD Broadcasting, to Harlan Friend, J. C. Zbranek and O. Kenneth Creel (each 33 1/3%), tr/as Southeast Texas Broadcast- ing. Consideration is assumption of $54,649 in liabilities. Messrs. Friend and Zbranek are attorneys; Mr. Creel is salesman. Ac- tion Dec. 13. KRRV Sherman, Tex. — Granted assignment of license from A. Boyd Kelley (92%) and others, d/b as Red River Broadcasting Co., to William Wayne Phelps (100%). Consid- eration $155,000. Mr. Phelps owns KALG Alamogordo, N. M. Action Dec. 13. KUTV(TV) Salt Lake City— Granted trans- fer of control of licensee corporation, KUTV Inc., from The Standard Examiner Publishing Co. to new firm owned by same persons in same percentages. The Standard Corp. No financial consideration involved. Action Dec. 17. WYFI(FM) Norfolk, Va.— Granted assign- ment of license from Metro-WBOF Inc., owned by Temple W. Seay (100%), to WYFI-FM Radio Inc., owned by Dudley D. Cocke, George C. Garris, Robert E. Garris, 68 (FOR THE RECORD) BROADCASTING, December 23, 1963 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Dec. 18 ON AIR NOT ON AIR TOTAL APPLICATIONS Lie. CP's CP's for new stations AM 3,855 66 117 286 FM 1,114 21 102 238 TV 5221 57 83 121 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Dec. 18 TOTAL VHF UHF TV Commercial 476 892 5651 Noncommercial 53 29 82 COMMERCIAL STATION BOXSCORE Compiled by FCC, Nov. 30 AM FM TV Licensed (all on air) 3,850 1,113 5221 CP's on air (new stations) 71 22 57 CP's not on air (new stations) 114 89 80 Total authorized stations 4,035 1,224 6591 Applications for new stations (not in hearing) 172 215 65 Applications for new stations (in hearing) 117 11 57 Total applications for new stations 289 226 122 Applications for major changes (not in hearing) 215 60 40 Applications for major changes (in hearing) 48 2 9 Total applications for major changes 263 62 49 Licenses deleted 0 0 0 CP's deleted 1 3 0 'Does not include seven licensed stations off air. ''Includes three noncommercial stations operating on commercial channels. J. Powell Watson and Harry I. Warren (each 20%). Consideration $53,100. Principals are local businessmen. Action Dec. 11. KAGT Anacortes, Wash. — Granted assign- ment of license from Angus W. Lehnhoff (100%), d/b as KAGT Inc., to Archie Baker (100%), trustee in bankruptcy. No financial consideration involved. Also see grant be- low. Action Dec. 11. KAGT Anacortes, Wash. — Granted assign- ment of license from Archie Baker (100%), trustee in bankruptcy, to Paul A. Goodin (38.7%), M. Earl McLaren, Donald R. Wil- liams (each 19.3%) and others, tr/as Island Broadcasting Co. Consideration $25,000. Mr. Goodin is attorney; Messrs. McLaren and Williams are stock brokers. Also see grant above. Action Dec. 11. KIRO-AM-FM-TV Seattle— Granted trans- fer of control of licensee corporation. Queen City Broadcasting Co., from Saul Haas (50.2%) to Wasatch Radio & Television Co. (59.9% after transfer, 9.7% before), wholly owned by Church of Jesus Christ of Latter- Day Saints. Consideration $5,095,500 and 10 year employment contract. Church has in- terests in KSL-AM-FM-TV Salt Lake City; KID-AM-TV Idaho Falls and KBOI-AM- FM-TV Boise, both Idaho, and international shortwave station WRUL Scuituate, Mass. Action Dec. 17. WCST Berkeley Springs, W. Va.— Granted transfer of control of licensee corporation, Berkeley Springs Radio Station Corp., from Gary L. Daniels, Thomas B. Butscher and Kenneth E. Robertson de facto to same per- sons de jure; application will affect no change of control. No financial considera- tion involved. Action Dec. 17. APPLICATIONS KALF Mesa, Ariz. — Seeks acquisition of positive control of licensee corporation, Maricopa County Broadcasters Inc., by Lee Ackerman (51% after transfer, 20% before) through purchase of stock from Sheldon A. Engel (20% after, 51% before). Considera- tion $31,000. Ann. Dec. 13. KTOB Petaluma, Calif. — Seeks assign- ment of license from Top of the Bay Inc. to William B. Grover, James H. Hurley and Kal W. Lines, co-trustees in bankruptcy. No financial consideration involved. Ann. Dec. 12. KCOY Santa Maria, Calif. — Seeks acquisi- tion of positive control of licensee corpora- tion, Arenze Broadcasters, by James H. Ranger and Ed J. Zuchelli (each 50% after transfer, 42% before) through sale of stock by Burns Rick (16%) to licensee corporation. Consideration $12,000. Ann. Dec. 13. KBTR Denver — Seeks assignment of li- cense from Empire Broadcasting Inc. to parent corporation, Mullins Broadcasting Co. No financial consideration involved. Ann. Dec. 18. WCME-AM-FM Brunswick, Me.— ceeks as- signment of license (AM) and CP (FM) from Westminster Broadcasting Co., owned by William N. McKeen and Roger H. Straw- bridge (each 50%), to Central Maine Broad- casting System Inc., owned by Roland G. Fortin (36%), Maurice L. Goulet (24%) and John J. and Gerald R. Pineau (each 20%). Consideration $127,500. Messrs. Fortin, Goulet and G. R. Pineau are businessmen; J. J. Pineau is engineer of WGAN-TV Portland. Me. Ann. Dec. 16. KDKD Clinton, Mo. — Seeks assienment of license from William J. Allen, William R. Tedrick and Eva G. Tedrick, executrix of estate of O. A. Tedrick, deceased (each 33 1/3%), d/b as Osage Broadcasting Co., to Osage Broadcasting Inc., equally owned by Messrs. Allen and W. R. Tedrick and Mrs. Tedrick. No financial consideration involved. Ann. Dec. 12. WCSL Cherryville, N. C— Seeks assign- ment of CP from Cherryville Broadcasting Inc., owned by Jack W. Franks and others, to Rawley Broadcasting Inc., owned by David A. Rawley Jr. and Richard H. Jones (each 50%). Consideration $12,000. Messrs. Rawley and Jones have interests in WLAF La Follette, Tenn. Ann. Dec. 18. WEAL Greensboro, N. C. — Seeks assign- ment of license from Charlotte Radio and Television Corp. to subsidiary, WEAL Inc. No financial consideration involved. Ann. Dec. 16. KWTV(TV) Oklahoma City— Seeks assign- ment of license from Oklahoma Television Corp., owned by KATV Inc. (50%) and Luther T. Dulaney and Rov J. Turner (each 25%), to KATV Inc., licensee of KATV(TV) Little Rock, Ark. Consideration is all tech- nical equipment involved in operation of KWTV, KATV. and KTUL-TV Tulsa. Okla. Also see KTUL-TV application below. Ann. Dec. 13. KTUL-TV Tulsa, Okla. — Seeks assignment of license from Tulsa Broadcasting Co. to KATV Inc.; two corporations have approxi- mately same ownership. For other informa- tion see KWTV(TV) Oklahoma City applica- tion above. Ann. Dec. 13. WEPM-AM-FM Martinsburg, W. Va.— Seeks assignment of license from C. M. Zinn and C. Leslie Golliday (each 50%), d/b as Martinsburg Broadcasting Co., to Mr. Golliday (100%). Consideration $35,000. Ann. Dec. 17. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Thomas H. Donahue issued supplemental initial decision affirm- ing March 29 initial decision which looked toward granting application of Radio Voice of Central New York Inc. for new AM on 1540 kc, 50 kw, DA, D, in Syracuse, N. Y., and denying application of Wide Water Broadcasting Inc. seeking new station on same frequency with 1 kw-D, in East Syra- cuse, N. Y. Action Dec. 18. ■ Hearing Examiner Isadore A. Honig is- sued initial decision looking toward granting application of Brainerd Broadcasting Co. to change operation of KLIZ Brainerd, Minn., on 1380 kc from 1 kw-D, to 5 kw, unl., DA- N, and change trans, site; conditioned that presunrise operation with daytime facilities is precluded pending final decision in Doc. 14419. Action Dec. 17. ■ Hearing Examiner Basil P. Cooper is- sued initial decision looking toward denying application of Mississippi Valley Microwave Inc. for common carrier microwave system to relay programs of WTCN-TV and *KTCA- TV Minneapolis-St. Paul to prospective customers at Winona, Minn., and LaCrosse, Wis. Action Dec. 17. DESIGNATED FOR HEARING WLOD, Franklin Broadcasting Co., Pom- pano Beach, Fla. — Designated for hearing application to transfer control to William F. Johns Jr. (86.8%) and William F. Johns Sr. (13.2%) on issues to determine whether grant would be consistent with commission's policy against "trafficking" in light of previ- ous acquisitions and dispositions of interests in broadcast stations by transferees. Com- missioner Cox not participating. Action Dec. 18. United Artists Broadcasting Inc., Cleveland Telecasting Corp. and The Superior Broad- casting Corp., all Cleveland — Designated for consolidated hearing applications for new TV stations on channel 65. Action Dec. 18. OTHER ACTIONS The Incorporated Village of Southampton, N. Y., Southampton, N. Y. — Waived Sect. 74.702(c)(5) of rules and granted CP for new UHF TV translator on channel 83 to rebroadcast programs of WPRO-TV (ch. 12) Providence, R. I.; condition. Action Dec. 18. ■ By memorandum opinion and order, commission denied petition by Chambers- burg Broadcasting Co. (WCHA-AM-FM) , Chambersburg, Pa., for stay, pending ac- tion on petition for reconsideration, of Sept. 25 action which granted application of Reese Broadcasting Corp. for change of operation of WCBG Chambersburg, Pa., on 1590 kc from 5 kw-D. to 1 kw-N, 5 kw-LS, DA-N, and which denied opposing petition by Chambersburg, and WCBG's motion to dis- miss latter's petition. Action Dec. 18. ■ By memorandum opinion and order, commission denied petitions by W. D. Frink, tr/as Jefferson Radio Co.. and Jefferson Radio Inc. for reconsideration and stay of previous actions which denied application by Frink for license to cover CP of WIXI Irondale, Ala., and which afforded him time to Jan. 1, 1964, solely to wind up affairs. Application for assignment of CP to Jeffer- son Radio Inc. had been rendered moot by denial of Frink's license application. Com- missioner Cox not participating. Action Dec. 18. ■ By memorandum opinion and order, commission denied petition by WHDH Inc. (WHDH-TV) for reconsideration of portion of Boston TV channel 5 hearing order which rejected WHDH request for dismissal of ap- plication of Greater Boston TV Inc. Com- missioner Cox absent. Action Dec. 18. ■ By memorandum opinion and order, commission affirmed Nov. 15 action in vot- ing to deny 14 petitions for reconsideration of May 29 denial of drop-in of VHF chan- nels with short spacing in seven markets — Johnstown. Pa. (channel 8); Baton Rouge (channel 11); Dayton. Ohio (channel 11); Jacksonville, Fla. (channel 10); Birming- ham, Ala. (channel 3); Knoxville. Tenn. (channel 8), and Charlotte. N. C. (channel 6). Commissioners Hyde and Ford dissented in part and concurred in part; Commission- er Cox dissented with statement; Commis- sioner Loevinger concurred with statement. Action Dec. 18. ■ Commission granted request by The Journal Co. for STA for 90 days to experi- ment with utilization of special transmis- sions over WTMJ-TV Milwaukee in order to Continued on page 74 BROADCASTING, December 23, 1963 69 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FIN AL DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20* per word — $2.00 minimum • HELP WANTED 25< per word — $2.00 minimum. • DISPLAY ads £20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. 9 All ether classifications, 30f per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). Ali transcriptions, photos etc, sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates anv liability or responsibility for their custody or return. RADIO Help Wanted — Management Station Mgr. new daytime station Mpls, Minn, area — strong on sales and capable of complete management. Opportunity for in- vestment. Box P-163, BROADCASTING. Sales Fine opportunity young creative salesmen offered by seven station Mich-Wise group. Our stock-holders, key personnel come through our sales department. Rapid ad- vancement to qualified person. Box P-153, BROADCASTING. Large east coast market. Resumes to include references. Chain operation. Appearance, intelligence and ambition combined with hard work will provide a decent living with an adult programed station. Capabilities, potential more important than formal ex- perience. I need you right now. Box P-165, BROADCASTING. Station manager, must be heavy on local sales and be able to create local salable pro- motions. New England day timer. Opportunity for investment. Send full resume, financial requirements and picture in first letter. Box P-186, BROADCASTING. Detroit . . . Select situation for experienced top salesman, must be capable of manage- ment. Good salary plus with top station, multiple chain. Box P-230, BROADCAST- ING. N.Y.S. — Fine opportunity for experienced salesmen— send resume. Box P-244, BROAD- CASTING. Sales manager wanted to launch new 5 kw in East that covers 2 large cities. Op- portunity unlimited. Write Box P-253, BROADCASTING. Arizona — salesman/announcer. Emphasis sales. Good character & credit rating. Adult radio. KAFF, P.O.B. 1930, Flagstaff. Radio salesman — Mature, experienced, ag- gressive for permanent sales position with No. 1 Pulse station in Illinois' No. 2 market. A good family man with solid radio sales background will earn a substantial income. Contact: John R. Speciale, WRRR, Rockford, 111. Account executive to call on major Madison Avenue agencies for WTFM, New York City's first and only fulltime FM stereo sta- tion. $10,000 a year. Call Lenox 9-5600 or send resume. Immediate opening for sales manager in small west Texas station. Good opportunity for aggressive energetic salesman. Fred Barbee, Drawer 457, Seminole, Texas. Announcers If you are a competent aggresive newsman and comprehend mobile news coverage, we want to hear from you. Highly respected top-rated operation in Illinois. Send tape and complete resume to: Box P-114, BROADCASTING. Opening Jan. 15. Young anncr., mature voice, some commercial staff and sports ex- perience. Good small market operation. Modern facilities, loaded with fringe bene- fits. Adult station, fine image. $90 wk. start- raises. No selling or copy writing. Near east- ern metropolitan city. Box P-180, BROAD- CASTING. Announcer — 1st ticket. No maintenance. Middle Atlantic area within 60 miles of Na- tion's capital. Complete resume to Box P-201, BROADCASTING. Announcers — (Cont'd) Texas kilowatt needs mature, experienced dj for adult programing. If you can sell a commercial and make a record show sound interesting, send air check, resume, and references. All tapes returned. $100.00 week. Box P-208, BROADCASTING. Attention Southwest area first phones. All night stint at major open soon. Adhere to format and programed music. No main- tenance required. Announcing takes priority. Send tape including news and resumes to Box P-227, BROADCASTING. 1st phone announcer — start at $120.00, prefer men from Iowa, Illinois or Missouri. Many extras. New studios. New equipment. Old established central states medium market station. Send full details, tape & photo to Box P-229, BROADCASTING. Negro announcer experienced for long-es- tablished Maryland radio station 1st phone preferred but not mandatory. Car needed. Send resume, references, picture first letter. Hold tapes until we advise. Box P-265, BROADCASTING. Need experienced newsman-announcer, good on news, for Southwest kilowatt. Tape and resume. Box P-270, BROADCASTING. Experienced announcer for middle of road format. KBRZ, Freeport, Texas. Opportunity married staff announcer. Out- line experience. KFRO, Longview, Texas. KNOE radio, 540 kcs, a swinging, good-music station with adult appeal, is looking for stable, reliable, first-ticket announcer. Our signal covers three states and serves one- million people. Our format is "top-forty- style" without "top-forty" music. If you meet the above qualifications, if you are looking for a position with security, write to Larry Graham, P.D., KNOE radio, Monroe, Louisiana. No maintenance work is required. Send tape, resume and references. No calls please. Young, single announcer with competent news and commercial delivery. Daytime, in- dependent KVWM, Showlow, Ariz. Announcer with first phone. No mainten- ance. WAMD, Aberdeen, Md. Need top morning personality immediately. Life time security, best conditions. Tele- phone (717) 825-5528. Jim Ward, WBAX, Wilkes Barre, Pa. Metropolitan Detroit station wants experi- enced dependable air personality. Send tape and resume to WBRB, Box 2164, Livonia, Mich. First class ticket required — combo man for 1 kw daytimer. Tell all first letter. General Manager, WEBO. Owego, New York. Announcer. Live, swinging, personality, top 40 operation WHSL, Wilmington. N. C. Florida number 1 independent calling: Florida major market needs swinging jock with or without 1st ticket, to handle mid day show in fast paced top 40. Good pay, medical benefits and hops. Metro area. This is im- mediate. Contact John Gilbert, Program Di- rector, WLOF, Orlando, Florida. It's a fact — First phone announcers earn more money! Secure your future with an FCC First Class License. Five weeks in beautiful, warm and sunny Florida. And now, in addition to REI's famous five (5) week first phone course — now third phone, plus broadcast endorsement by correspond- ence. Only $16.00. Same famous guarantees the residence course. License or complete refund. Radio Engineering Institute of Florida, Inc., 135 N. Pineapple Avenue, Sara- sota, Fla. Technical Chief, 5 kw fulltime, New England, at least 7 years exp. construction & maint. Good administ. Box P-243, BROADCASTING. Wanted engineer with or without announc- ing ability for Massachusetts station. Box P-247, BROADCASTING. Chief engineer — opening January 1964. Mid- west 5 kw directional. Good pay and bene- fits to mature technician willing to assume departmental responsibility. State require- ments and references. Box P-252, BROAD- CASTING. Experienced chief engineer for thousand watt daytimer in Southwest. Desirable to do about 10 to 15 hours weekly as announcer. Box P-267, BROADCASTING. Wanted: First phone engineer with experi- ence in AM and completely automated FM. Send full particulars and general salary re- quirements first letter to KBIM Box 910, Roswell, New Mexico. Have immediate opening for combination chief engineer/announcer. Prefer young man 25 to 40 with minimum of 2 years experi- ence. Minimum amount of announcing necessary. Send full particulars and salary requirements at once to Winston Wrinkle, President, KBST radio, Box 1632, Big Spring, Texas. Wanted, chief engineer for station operating directional nighttime, capable of complete maintenance. Some announcing. Send re- sume, salary requirements, and photo to KENN radio, Box K, Farmington, New Mexico. Chief engineer, heavy technical, some an- nouncing, 1000 watt directional, salary open. Send tape and resume. WITY, Box 142, Dan- ville, 111. Immediate opening for chief engineer for small market 5 kw daytimer. Call James Childress, 586-2221, Sylva. North Carolina. State of Nevada — communications specialist — $787-$959. B.S. degree in electrical engi- neering plus 5 years experience in planning and/or administering two way radio com- munications systems or the equivalent. Pos- session of a valid second or first class radio telephone operator's license is also required. Career appointment — excellent fringe bene- fits including retirement plan — paid sick and vacation leave — group insurance. Apply Per- sonnel Division, Carson City, Nevada. Production — Programing, Others Need both experienced news director and dj. Want mature voices. Good pay. Send tape, resume to Box N-185. BROADCAST- 'VG. Mississippi daytimer needs two outstanding radio personalities. Must operate tight board. Top 100 format. No drifters, drinkers, ladies men or "nuts" need apply. Brand new equipment throughout. Finest offices and studios in state. Serving trade area of over 200,000. Unusual opportunity for right men. If you are a good production man or can write copy or have a first phone ticket or have management in mind you should look into this. Only men of over two years com- mercial experience will be considered. Send complete resume, including references, photo, tape, and salary requirements to Box P-233, BROADCASTING. Experienced program director wanted. Top 40 announce part time-active local, alert. Wonderful opportunity. West Texas. Refer- ences, tape, experience, picture, salary ex- pected. Box P-278, BROADCASTING. 70 BROADCASTING, December 23, 1963 Production Programing & Others Announcers — (Cont'd) Technical Continued Wanted — Program director for position in the sunny Southwest. Why freeze in that old cold North? If you can make a station please the listeners are ready to start work by January 1, write or telephone station KPBM, Carlsbad, New Mexico. Newsman wanted immediately for local news. Good salary. Contact C. L. Riley, phone office 796-7684, home 796-8732, WBRW, Big Rapids, Mich. Immediate opening for fulltime newsman. Need man with ability to find, report and build local news stories, and maintain pres- ent outstanding reputation. Send tape and resume with history of earnings to Jim Mc- Donald, WKNY, Kingston, New York. Newsman — Wgic, AM dial 1500, Xenia, O. Write or call Dick Moran, Gen. Mgr., Don't call collect. Situations Wanted — Management Qualified to manage. Eight years experience in AM and FM. References, New York State only. Box P-76, BROADCASTING. Veteran announcer earning $8,000 wishes to make transition to management. College graduate, creative, industrious, versatile. Age 29. Box P-159, BROADCASTING. $15,000 buys veteran of 15 years combo general manager-sales manager-chief engi- neer with around-the-clock dedication to your growth. Prefer Northeast or Florida. Box P-235, BROADCASTING. Selling manager — 20 years experience radio and TV, major and medium markets. Proven record. Box P-245, BROADCASTING. First phone man: Experienced in manage- ment, sales, copy, production, programing, news, music, c&w, top-40, popular, metro- politan, farm, Top audience rating. Present income $750.00 per month plus. Prefer me- dium or small market. Will consider buying into a station. Family man, 45, sober, de- pendable. Box P-250, BROADCASTING. Situation Wanted — Sales Young married salesman-announcer wants to move ahead. Permanent position with growing outfit desired with an outlook to- ward future management. Box P-231, BROADCASTING. Announcers San Francisco first phone personality avail- able. Interested? Box N-45, BROADCAST- ING. Sports announcer looking for sports minded station, finest of references. Box P-74, BROADCASTING. First phone radio-TV announcer, newswriter. 35, married, two children. Box P-77, BROADCASTING. Announcer-dj bright personality. Authori- tative news, family man — Dependable. Not a prima donna or floater. Box P-181, BROAD- CASTING. 16 years experience. Announcing, selling, first class license. Steady, reliable, refer- ences. Box P-209, BROADCASTING. DJ-announcer, 25 years old. Military service complete. Experienced top 40 personality plus. Box P-215, BROADCASTING. Announcer, dj, 1st phone, presently work- ing. College grad. Age 31. mature voice, warm personable delivery. Authoritative news. Diverse music background. Four years experience A.F.R.S. Prefer middle-of-road station and/or TV in or near metropolitan area. Would like opportunity for copy and production. Available immediately. Tape, resume, photo on request. Box P-216, BROADCASTING. Now in nations sixth largest market. Look- ing for all night or late evening music and talk. Major markets only. My tapes will speak for me. Box P-240, BROADCASTING. Announcer — all type music, news, sports, play-by-play, married, 2 children, 26, 6 years experience. Relocate from Virginia. Box P-251, BROADCASTING. Merry Christmas ... A friendly, mature air personality with something to say plus authoritative news delivery is looking for promising medium or bigger market op- portunity. Engineering too. Have installed 2 directionals. College. 30. Family. Stable. Prefer West coast, Rocky Mountains, or East coast. Now in California at $150. Box P-254, BROADCASTING. Top-40 dj, production, news, first phone. 2',2 years experience. Box P-255, BROAD- CASTING. Husband-wife team. Production traffic, sec- retary, first phone. College town. Box P-256, BROADCASTING. Can any good music station in Florida, use presently employed first fone, play by play news and soft sell announcer. Twenty-five years experience in above phases will satis- factorily explain reason for desired change. Box P-257, BROADCASTING. DJ/announcer, mature, reliable, good voice, working top rated medium market top 40. Wants middle road station — prefer West coast or any good offer. Box P-259, BROAD- CASTING. Gal disc jockey, news, women's programs, great writer, hard worker. Box P-261, BROADCASTING. Sports announcer, four years play-by-play experience for New York area college. Worked for commercial FM station. Finest of references. Box P-263, BROADCASTING. Announcer, dj, experienced attractive news- caster. Vet., college grad., unmarried. Hard worker, willing to travel. Box P-264, BROADCASTING. Announcer, experienced in news, copy pro- graming. Presently morning man in large market. Desires to relocate in January. Box P-266, BROADCASTING. Air personality, dj, first phone, mature, professional, good news delivery, knows music, major market experience, college grad. Available two weeks notice. Box P-271, BROADCASTING. DJ announcer. Authoritative NC announcer. Rich pleasant voice, combo tight board. Per- sonable, dependable, first phone. Box P-274, BROADCASTING. Major market traffic personality available now. Tell me your story, I'll tell you mine. Strict confidence. P.O.B. 2334, Santa Monica, California. P.S. Holiday Greetings to all. 13 years radio and TV. Experienced all phases. Major market experience. Quality voice, family man. Will relocate for the right position. Answer all replies. Burke Mores, P.O.B. 130, Richmond, Va. or Phone 737-2930. Att'n Calif., Ariz., Nev., for reliable an- nouncer write P.M., 317 N. Heliotrope Dr., Los Angeles, Calif. 90004. Experienced, versatile, mature young per- sonality desires immediate position as late afternoon or night man with tight adult music station. Experienced in news gather- ing and writing, spot production and copy. Smooth delivery, bright personality, top- ratings in previous market, and excellent references. Single. Service obligation com- pleted recently. Will travel anywhere for right position. Contact Jim Martindale, 1735 N. Elinor Street, Appleton, Wisconsin. Good music, general announcer, strongest in mid-1950's work, believes there's a place for him yet in radio today. You can gain by calling evenings, area 313-272-3541. Mature professional staffer. Six years, 32 single anywhere Southwest or California. Bob Cohen, 234 Crescent St., New Haven, Conn. UN 5-3528. Available Jan. 1. Young & capable radio personality. First Phone. DJ or News. Write Mike Wengert, P. O. Box 503. Naples. Fla. or after Christmas at 9725 Cambria Dr. St. Louis Mo. First phone, 13 years AM, FM directional experience. Chief engineer, 3 years. Main- tenance, construction, production. Box P-228. BROADCASTING. I'm a technician by nature but I can also pull a smooth air shift or pitch a strong newscast. Solid family man, with plenty of experience, looking for permanent position as chief. $200. Box P-238, BROADCASTING. Chief engineer; fully experienced in equip- ment contracts, station design, DA installa- tions, proofs and maintenance. Have reput- able Washington references. Desire personal interview. Box P-248. BROADCASTING. Female 1st phone operator wants position within N.Y. city area. Full or part time, 2 years studio experience. Box P-275, BROAD- CASTING. Experienced chief, AM, FM, TV, audio proofs, first phone nine years. Willing to re- locate. C. William Simpson. 815 N. 4th St., Sunbury, Penna., phone 717 AT 6-0464. Production Programing & Others I thrive on tough competition and real chal- lenge. This PD/JOCK with a first phone has a consistent record of being number one. Let me program your station into the num- ber one slot. All replies considered. Box P-61, BROADCASTING. Copywrite r — program-promotion ideas. Group ownership will cut him loose mid- January. Excellent references. Straight copy on request. Good music preferred. Any- where. Box P-234, BROADCASTING. Quality pace personality, clever, creative, fast, funny, voices, gimmicks. 1st phone. Now mornings in major. Box P-239, BROAD- CASTING. Experienced, mature program director, disc jockey or sportscaster with excellent back- ground seeks right opportunity in either Florida or California. Available immediate- ly. Box P-241, BROADCASTING. Experienced, educated young man (A.B. and MA. on journalism) seeking principal mar- ket in Georgia or Florida. News background in radio, TV, wire service. Would welcome opportunity for eventual expanded respon- sibilities within organization. Military ob- ligation completed, single, currently em- ployed. Box P-242, BROADCASTING. Newscaster/interview/talks programs. Inter- ested only in permanent position with fu- ture. 2 years experience, college degree radio speech. Box P-249, BROADCASTING. Experienced, authoritative sportscaster de- sires relocation, college graduate, complete sports background (player-coach-play-by- play), strong on sports knowledge, smooth, lively delivery, extensive radio experience (all phases), tape, resume, references. De- sire Midwest. Box P-258, BROADCASTING. Creative, efficient, intelligent young man now in seventh year of college, seeks posi- tion in management, sales or production. Assistant production manager of KOMU-TV and instructor of three hours of radio and television production at the University of Missouri. Thoroughly familiar all phases of television. For details write or call Norris Reichel, KOMU-TV, Columbia, Missouri. TELEVISION Help Wanted — Announcers Top announcer needed. Possibility of some live, some directing, but main emphasis is on ability to interpret copy well. TV experi- ence helpful but not required. If you think your voice and delivery is top caliber, send an audio tape, resume and photo to R. H. Anderson, KVOS-TV, Bellingham. Wash. Technical Have immediate opening for experienced CATV engineer in construction and opera- tion of proposed elaborate and large sya- tem. Send full particulars In initial response. Box N-7, BROADCASTING. BROADCASTING, December 23, 1963 71 Technical— (Cont'd) WANTED TO BUY FOR SALE Wanted — Chief Engineer for Southeast TV station. Fully equipped in small market. Must have tape experience. Adivise qualifi- cations and salary requirements in complete confidence. Will not check on your refer- ences without first checking with you. Write Box P-219, BROADCASTING. Studio engineer. VTR maintenance experi- ence essential. Salary over $150.00 per week, IBEW contract. CBS affiliate in southern California metropolitan community, 2 hours drive from Los Angeles. Send letter and re- sume to Chief engineer, KBAK TV. 2210 Chester Avenue, Bakersfield, California. FA 7-7955. The University of Michigan has an im- mediate opening for studio TV engineer. Applicants should be experienced in in- stallation, maintenance and operation of equipment. FCC license preferred. Op- portunity to enroll in University course work. Starting salary $5000 to $6000 depend- ing on education and experience. Liberal fringe benefit program. Send resume to James F. Groen. Personnel Office, University of Michigan, 1020 Administration Bldg., Ann Arbor, Michigan — An equal opportunity em- ployer. Production — Programing, Others Production manager — performer. Leading VHF in Southwest has opening for top flight production man with proven creative abilities and thorough knowledge of pro- duction techniques. Prefer man who is ver- satile performer in his own right and who can assume top rated, personality type weather show performing along with ad- ministrative responsibilities. All replies strictlv confidential. Box P-272, BROAD- CASTING. Traffic Mgr., artist and engineers needed. Must have previous experience. Write opera- tions mgr., KCOY-TV, P.O.B. 166, Santa Maria, Calif. We need immediately — Experienced TV di- rector for midwest market. Write or wire: WNEM-TV Saginaw, Mich. Attention: Lew Furlin. TELEVISION Situation Wanted — Sales Executive-type salesman — experienced major and medium markets interests in sound permanent connection. Seven years tele- vision, ten years radio sales and manage- ment. Mature, married, sober. Excellent record, best references. Box P-246, BROAD- CASTING. Merry Christmas! Ambitious young tele- vision salesman with management potential and two years experience with major market broadcaster. Seeking position with alert group broadcaster or representative firm. Box P-273. BROADCASTING. Announcers Experienced announcer in all phases of TV. Married with one child. Age 29. Desire relocation in larger market. Box P-224, BROADCASTING. Production Programing & Others Want to locate in an active operation. Pro- duction, direction and technically oriented. Two degrees, 25, male, married. Minimum $7,000. Box P-196, BROADCASTING. Kids show . . . tried and proven brand new show. For VTR phone 213-332-3398. Box P- 27, BROADCASTING. TV news director in medium market. Now top-rated newscaster in major market. Thorough reporting, writing, filming experi- ence. $750 minimum. Box P-155, BROAD- CASTING. WANTED TO BUY Equipment GE XT-1A 1 KW AM transmitter, Robinson turntables, Rust remote control equipment, 4X500F tubes, Wollensack T-1500 tape re- corders, state condition and price. Box P-50, BROADCASTING. Equipment (Cont'd) Eight-bay Andrew FM, antenna. Box N-284, BROADCASTING. UHF station going on air needs all equip- ment— transmitter, cameras, tower, antenna etc. Be specific. Give prices. Box P-221, BROADCASTING. Self-supporting tower, 200-300 feet, suitable for microwave. WJBF-TV, Augusta, Ga. Wanted: 2 RCA TP-16 film projectors or equivalent — used. Good working order. Also interested in other professional TV equip- ment. Send details to Box P-237. BROAD- CASTING. Wanted— used TV camera— TK 30 or 31 pre- ferred— used TV projectors and microwaves. State price and condition. Rashid Export — 191 Atlantic Ave., Brooklyn. Wanted good used 3 cartridge playback machines. 1 cartridge playback recorder. 1 console. Rush all information, price. Box P-279. BROADCASTING. Wanted: Complete used Automated equip- ment for radio station. Schaffer, A.T.C. etc. Box N-271. BROADCASTING. Need 3 kw transmitter, 4 to 10 bay antenna, dual board, all components for FM station. Box P-260, BROADCASTING. FOR SALE — Equipment Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electroflnd, 440 Columbus Ave.. N.Y.C. Xmission Line; Teflon insulated, ls,iu rigid, 51.5 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California, Tem- plebar 2-3527. Two (2) Stancil-Hoffman minitape M-9 portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. Television film camera RCA TK-20A with accessories in good condition. Inspection or inquiries invited. Box P-45, BROADCAST- ING. RCA TT5A tuned to channel 2. Priced to sell quickly. Write Box M-23, BROAD- CASTING. Reversable geared motors, ideal for remote control, 24 volts AC or DC. $10.00 each write Box P-72, BROADCASTING. Sacrifice 4 sets RCA TV eye Vidicon cameras in good working condition. $200 each. Paul McAdam, Box 691, Livingston, Montana. Machenzie repeater system. 1 CPR record unit. 5 CPB playback unit. 150 cartridges and miscellaneous supplies. $750. Magnecord PT6-6 complete recorder. Richard Haskey, KGUD, Santa Barbara, California. Antenna relay EF Johnson DPDT contractor 145-202-13 brand new $65.00. WHAI, Green- field, Mass. For sale: Gates spot tape used less than one year. Original cost $1,000 will take $400. WQXT, Palm Beach. Fla. Three (3) Blaw-Knox 200 ft. self-supporting towers galv. in excellent condition. P. O. B. 575, Vidalia, Georgia. 1 PT6 Magnecord, perfect condition, with cases, $250.00. Presto limiting amplifier $75.00. 2 relay racks $40.00 each. M.C. Jones micromatch refiectometer, new in factory sealed wrapper No. 442— B12 new $300 — $110. P60 Magnacord tape deck new heads, perfect. $175.00. 2 PT6 drive motors $15.00 each. P-269, BROADCASTING. Equipment (Cont'd) UHF 1 kw continental transmitter, modified for color, presently tuned for Channel 18. Offering does not include the filter-plexer. Transmitter in excellent condition — $9,500.00. Contact J. W. Robertson, Chief Engineer, WLEX-TV, Lexington, Kentucky. Gates ST101 — Spot tape recorder. Remote control unit, extra new tape roll, assorted spare parts included. Good condition. $425.00 Sparta Electronic Corporation, 6450 Freeport Boulevard, Sacramento, California. 95822. MISCELLANEOUS 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. 168 hours — A complete summary of the week in review, accenting the major stories of the past 168 hours. A perfect 15 minute program, spiced with actualities, and the sounds of the news — Air Mail Special Delivery for week-end broadcasting. Top audience re- sponse— Added depth and prestige — amaz- ingly low cost. Write Box N-125, BROAD- CASTING. "Broadcast Comedy" a free publication available to disc jockeys doing light comedy. Write, including call letters — Show-Biz Comedy Service (Dept. BC) 65 Parkway Court, Brooklyn, N. Y. 11235 INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta. Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. San Francisco's Chris Borden School con- tinues top placement record. Proven 1st phone and "modern" sound. Illustrated bro- chure. 259 Geary St. Next class January 13. Save time! Save money! Come to beautiful, warm and sunny Florida and get your FCC first class license in just five (5) weeksl Full resident tuition only $295.00. License or complete refund. Free placement. Radio Engineering Institute of Florida, Inc., 135 N. Pineapple Ave., Sarasota, Florida. 72 BROADCASTING, December 23, 1963 INSTRUCTIONS — (Cont'd) Since U46. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California. Announcing, programing, first phone, all phases electronics. Thorough, intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin January 13, March 16, and May 18. Lab training and advanced electronics available after first phone course to, those who wish to continue. For free brochure, write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. 90027 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W. 43rd. N. Y. OX 5-9245. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts January 13. Signal Broadcasting, 431 W. Colfax, Denver, Colorado, 80204. Also announcing, station operations course and TV, production. America's pioneer. 1st in broadcasting since 1934. National Academy of Broadcasting, 814 H St. NW, Washington 1, D. C. Beginning announcers! Get the groundwork for your radio career at home through a complete tape course. Covers announcing, production and programing. Audio examples, lectures, lesson manuals. The best low cost way to learn the ropes. Free brochure. Capco Broadcasting Instruction, Box 5053, Tulsa, Oklahoma. FCC License in six weeks. Total cost $300.00, radar endorsement included. Resident class only. Your opportunity in Space City. Hous- ton Institute of Electronics. 652 M and M Building. Houston, Texas. Next class Jan- uary 13th. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 SmithfieJd St., Pittsburgh 22, Pa. Phone 281- 5422. Help Wanted — Sales TOP-DRAWER £ SALESMAN for TOP-DRAWER 50kw Rush complete resume to: Manning Slater KRAK Sacramento 14, California Help Wanted — Announcers Wanted to Buy — Equipment RADIO SALESMAN Modern -format network station needs young, aggressive time salesman who knows his product. Guaranteed draw and account list. Should be capable of future development. Send complete info, including present salary. FRED EPSTEIN KSTT, DAVENPORT, IOWA Announcers-Sales Positions open — coast to coast. 125 offices to serve you. Send tape and resumes to Helen Clark SNELLING & SNELLING 917 Washington St. — Wilmington, Delaware llll!!ll!!lll!l!lll!lllll!lllllil!ll!llllll!!llll!l!lll!!llll]||l!lll!llllll!!!IIIIIIIIIIIIIINI Let's Hear What You Can Do With Your Voice! If you're a deejay on a pop music sta- tion, if you'd like to move to a top- rated station in a larger market in the East., if you have talented, versatile voice, let's hear taped examples of what you can do, of the various "voices" you can offer. Tell us, also, how much money you demand. Box P-276, BROADCASTING Technical ENGINEER-ANNOUNCER A top metropolitan market popu- lar music and news station needs an all nite announcer-engineer. Must know audio and be capable to perform maintenance on Auto- matic Tape Control, Collins and MacHenzie as well as, Continental Electronics remote control equip- ment. Start $575 to $600 per month. Send tape of air work and resume to include engineering background. Box P-226, BROADCASTING Now available . . . Chief Engineer of foremost technical com- petence. Twenty years experience in all aspects of broadcasting, 250 watts to 50 kw. Strong on preventative maintenance. Seek a permanent position with a well established station or group where engineering perfection is demanded and appreciated. Not inter- ested in shoe-string or crisis operations. Have top references which will bear check- ing. All replies will be answered. Box P-262, BROADCASTING WANTED! MORNING MAN Outstanding morning TOP man for top ten mar- ket needed by large MAN multiple-owner. Ideal working and living conditions. Great op- portunity with 5 fig- FOR ure salary to start. TOP RUSH tape, resume and all pertenant in- formation in confi- CITY dence to Box P-277, BROADCASTING. Situations Wanted — Technical Independent UHF-TV Needs FILM for expanded schedules. Need Free, barter, Trade, WHAT? We can't pay much. Clean opera- tion. The President will reply. Box P-232, BROADCASTING INTERESTED IN BUYING controlling interest in coastal area from Florida up to California. Prefer medium size station. Not interested in whether station currently operating in black. Provide infor- mation regarding market and other stations operating, if any. All replies held in strict confidence. Box P-236, BROADCASTING WANT TO BUY FULLTIMER 1 KW to 5 KW Money maker in Texas. Principles only. Box 5096, Lubbock, Texas. FOR SALE — Stations RACE STATION Highly successful non-competitive money making dayttmer in operation 8 years in Middle South Metropolitan market of 280,- 000 — new equipment and facilities — selling for personal reasons. Principals with cash resources inquire to: Box P-268, BROADCASTING To buy or sell Radio and/or TV proper- ties contact: PATT Mcdonald co. P. 0. BOX 9266 - CL 3-8080 AUSTIN 56, TEXAS WANTED TO BUY— Stations WILL BUY ALL OR PART Radio Exec, seeks aU or part ownership of radio or TV station in Iowa. Illinois, Wise, or Indiana. Have B. S. Degree. Strong background in Operations, Programing, News, Sales. Replies confidential to : Box N-173, BROADCASTING | VERY BEST WISHES FOR f 1 THE HOLIDAY SEASON i JACK L. STOLL & ASSOCIATES 6381 Hollywood Blvd. Los Angeles 28, California Conn. South Fla. S. E. N. E. single medium metro metro Top 50 daytime profitable fulltime race daytime S150M 80M 240M 275M 400M terms 29<~c terms 29<~r 29 buying and selling, check with V CHAPMAN COMPANY inc 2045 PEACHTREE RD.. ATLANTA. GA. 30309 BROADCASTING, December 23, 1963 73 Continued from page 69 establish technical feasibility of system for purpose of studying impact and effect of TV advertising. Action Dec. 12. ■ By memorandum opinion and order, commission denied petition for reopening of record and rehearing filed by William S. Halpern and Louis N. Seltzer, d/b as Bur- lington Broadcasting Co., directed to June 14 decision which denied application and that of Burlington County Broadcasting Co. for new AM stations on 1460 kc, 5 kw, unl., in Burlington and Mount Holly, both New Jersey, respectively, and which granted ap- plication of John J. Farina, tr/as Mount Holly-Burlington Broadcasting Co. insofar as it sought daytime operation with same facilities in Mount Holly; also denied Fari- na's motion to strike reply pleading of Burlington Broadcasting Co. Action Dec. 11. ■ Commission granted license renewals for following: WCSC-TV Charleston, S. C; WFBC-TV Greenville, S. C; WSOC-TV Charlotte. N. C. Commissioners Ford and Cox dissented to all three renewals, latter issuing statement. Action Dec. 4. Routine roundup ACTIONS BY REVIEW BOARD ■ By memorandum opinion and order, denied petition by Broadcast Bureau for reconsideration of board's Sept. 18 decision which granted portion of application of Birch Bay Broadcasting Inc. for nighttime operation of KARI Blaine, Wash., on 550 kc. with 1 kw, DA. Board Member Nelson concurred; Board Member Pincock absent. Action Dec. 16. ■ By memorandum opinion and order in consolidated proceeding on applications of La Fiesta Broadcasting Co., and Mid-Cities Broadcasting Corp. for new AM stations in Lubbock, Tex., (1) remanded proceeding to examiner for further hearing and prepa- ration of supplemental initial decision; and (2) added issue to determine type and character of program services to be offered by La Fiesta and Mid-Cities: whether such program services would meet requirements of populations and areas which would gain service upon grant of proposals; and extent to which programing of other existing sta- tions meets requirements of populations and areas to be served. Board Member Slone not participating. Action Dec. 13. ■ Granted petition by Des Moines Covsntv Broadcasting Co. to extend time to Dec. 20 to file exceptions to initial decision in pro- ceeding on application for new AM in Burlington. Iowa. Action Dec. 13. ■ Granted petition by C. M. Taylor to extend time to Dec. 23 to respond to petition by Holston Broadcasting Corp. to enlarge issues in proceeding on applications for new AM stations in Blountville and Elizabeth- ton, respectively, both Tennessee. Action Dec. 13. ■ By memorandum opinion and order (1) granted petition by Raul Santiago Roman, Vega Baja, P. R„ for waiver of Sect. 1 594 of rules insofar as it requires publication immediately following release of order specifying time and place of commence- ment of hearing in proceeding on AM ap- plication, and (2) accepted tendered notice Action Dec. 12. ■ Granted applications of Albany Elec- tronics Inc. for new VHF TV translator stations on channels 10 and 12, Laramie Wyo. Action Dec. 12. ■ Dismissed as moot request by C M Taylor to extend time to Jan. 8. ' 1964 to respond to petition by Holston Broadcasting Corp. to enlarge issues in proceeding on applications for new AM stations in Blount- ville and Elizabethton, respectively both Tennessee. Action Dec. 12. ■ By memorandum opinion and order in consolidated proceeding on order to Radio Station WTIF Inc. to show cause why li- cense for WTIF Tifton. Ga.. should not be revoked, and application of WDMG Inc tor renewal of license of WDMG Douglas Ga., denied WTIF and WDMG petition for review of examiner's ruling that Broadcast Bureau has burden of proof as to revoca- tion issues and applicant has burden of proof as to renewal issues or, in alternative for clarification of procedure. Action Dec 11 ■ Granted petition by Rhinelander Tele- vision Cable Corp. to extend time to Dec. 23 to file exceptions to initial decision in pro- ceeding on application for new AM in Rhinelander, Wis. Action Dec. 11. ACTIONS ON MOTIONS By the Office of Opinions and Review ■ Granted request by Stuart W. Epperson to extend time to Dec. 20 to file opposition to Broadcast Bureau's application for re- 74 (FOR THE RECORD) view in proceeding on application for new AM in Winston-Salem, N. C. Action Dec. 12. ■ In consolidated FM proceeding on ap- plications of Blue Island Community Broad- casting Inc., Blue Island, 111., et al„ in Docs. 12604 et al., granted request by Blue Island to extend time to Dec. 24 to file oppositions to motion to reopen record. Action Dec. 12. By Chief Hearing Examiner James D. Cunningham ■ Designated Examiner James D. Cun- ningham to preside at hearing in proceed- ing on revocation of licenses of Mrs. Eliza- beth G. Coughlan's FM stations WELF (FM) (Citadel Broadcasters of Du Page) Glen Ellyn, 111., and WELG(FM) (Citadel Broad- casters) Elgin, 111.; scheduled hearing for Jan. 30, 1964. Action Dec. 16. ■ Designated Examiner Basil P. Cooper to preside at hearing in proceeding on ap- plication of The Noble Broadcasting Corp. for renewal of license of WILD Boston; scheduled prehearing conference for Jan. 30 in Washington and hearing for March 16, 1964, in Boston. Action Dec. 13. ■ Designated Examiner Walther W. Guen- ther to preside at hearing in proceeding on applications of The Central Connecticut Broadcasting Co. for assignment of licenses of WHAY New Britain, Conn., to Connecti- cut-New York Broadcasters Inc.; scheduled prehearing conference for Jan. 16 and hear- ing for Feb. 11, 1964. Action Dec. 12. By Hearing Examiner Basil P. Cooper ■ Pursuant to agreements reached at Dec. 13 prehearing conference in proceeding on FM applications of Jupiter Broadcasting Inc. (WSAI-FM), North Cincinnati Broad- casting Co. (WAEF-FM) and Edward D. Scotch, all Cincinnati, in Docs. 15218-20, continued Jan. 15 evidentiary hearing to Feb. 24, 1964. Action Dec. 13. ■ Granted petition by Whiteville Broad- casting Co. (WENC), Whiteville, N. C, to continue certain procedural dates in pro- ceeding on AM application and to continue Jan. 8 hearing to Jan. 22, 1964. Action Dec. 11. By Hearing Examiner James D. Cunningham ■ Pursuant to informal conference and agreements reached with counsel for appli- cant and Broadcast Bureau in proceeding on application of North Caddo Broadcasting Co. for new AM in Vivian, La.; (1) can- celled Dec. 23 prehearing conference; (2) scheduled Jan. 6. 1964, for parties to ex- change exhibits; and (3) continued Jan. 6 hearing to Feb. 3, 1964. Action Dec. 16. By Hearing Examiner Thomas H. Donahue ■ In proceeding on applications of Board- man Broadcasting Inc. and Daniel Enter- prises Inc. for new AM stations in Board- man and Warren, respectively, both Ohio, granted petition by Daniel Enterprises for leave to amend application to show certain replacements of directors of Daniel Enter- prises and parent corporation Robins Enter- prises; by separate order, upon request by Boardman, scheduled further prehearing conference for Dec. 13. Action Dec. 11. By Hearing Examiner Charles J. Frederick ■ On own motion, continued Jan. 15 hear- ing to Jan. 29, 1964, in Tifton, Ga., at place in city to be announced, in matter of revo- cation of license of WTIF Inc. (WTIF), Tifton. and application of WDMG Inc. for renewal of license of WDMG Douglas, Ga. Action Dec. 17. By Hearing Examiner Millard F. French ■ Granted petition by Norristown Broad- casting Inc. (WNAR), Norristown, Pa., to continue Dee. 16 hearing to Jan. 6. 1964, in proceeding on AM application. Action Dec. 12. ■ In proceeding on applications of Wel- lersburg TV Inc. and People's Community Television Association Inc. for new VHF TV translator stations in Wellersburg, Pa., and LaVale, Md., granted petition by Wel- lersburg to extend time from Dec. 10 to Jan. 15. 1964, to file proposed findings and from Dec. 17 to Jan. 22, 1964, for replies. Action Dec. 10. By Hearing Examiner Annie Neal Huntting ■ By orders in Rochester, N .Y., TV chan- nel 13 proceeding in Docs. 14394 et al (1) granted petition by Rochester Area Educa- tional Television Association Inc. for leave to amend application to show election of Herman R. Goldberg as trustee, succeeding Dr. Robert L. Springer, deceased, and re- lated information; on own motion, reopened record and incorporated facts stated in amendment and again closed record; and (2) granted motion by eight applicants to strike pleading "Statement of Concurrence by Rochester Telecasters Inc. with proposed findings of fact and conclusions of Broad- cast Bureau concerning financial qualifica- tions of Rochester Area Educational Tele- vision Association" to extent that considera- tion will be limited to statements comment- ing upon, or expressing position concern- ing, matters referred to in proposed findings by Broadcast Bureau. Action Dec. 13. By Hearing Examiner David I. Kraushaar ■ By orders in proceeding on applications of Salem Television Co. and Salem Channel 3 Telecasters Inc. for new TV stations on channel 3 in Salem, Ore., in Docs. 15165-6, (1) granted petition by Salem Television Co. for leave to amend application to bring up to date financial showing; and (2) sched- uled further prehearing conference for Dec. 18. Action Dec. 16. ■ In proceeding on applications of Salem Television Co. and Salem Channel 3 Tele- casters Inc. for new TV stations on channel 3 in Salem, Ore., granted petition by Salem Channel 3 Telecasters for leave to amend application to bring up to date financial data. Action Dec. 11. By Hearing Examiner Jay A. Kyle ■ Granted motion by KYOR Inc. (KYOR), Blythe, Calif., to extend time from Dec. 13 to Dec. 20 to file reply findings in proceed- ing on application of Geoffrey A. Lapping for new AM in Blythe. Action Dec. 13. By Hearing Examiner Forest L. McClenning ■ Granted petition by Broadcast Bureau to extend time from Dec. 12 to Dec. 30 to file proposed findings in proceeding on AM applications of Ponce Broadcasting Corp., Cayey, and Abacoa Radio Corp. (WMIA i , Arecibo, both Puerto Rico. Action Dec. 12. By Hearing Examiner Chester F. Naumowicz Jr. ■ Granted motion by Kate F. Fite to correct transcript in proceeding on AM application of John Self, Winfield, Ala. Ac- tion Dec. 16. ■ Granted request by Lakewood Broad- casting Service Inc. (KLAK) , Lakewood, Colo., to advance Dec. 19 hearing to Dec. 18 in proceeding on AM application of Denver Area Broadcasters (KDAB), Arva- da, Colo. Action Dec. 16. ■ Scheduled hearing conference for Dec. 19 in proceeding on AM application of Den- ver Area Broadcasters (KDAB), Arvada, Colo., for purpose of determining proce- dural rules to govern remainder of hearing. Action Dec. 12. By Hearing Examiner Sol Schildhause ■ In proceeding on applications of TVue Associates Inc. and United Artists Broad- casting Inc. for new TV stations on channel 23 in Houston, granted petition by TVue for leave to amend application to show with- drawal of 10% stockholder who also serves as director. Action Dec. 13. By Hearing Examiner Herbert Sharfman ■ In proceeding on application of Beamon Advertising Inc. for new AM in Dainger- field, Tex., held in abeyance until evidence is taken at remand hearing action on Bea- mon's late filed petition for leave to amend application to show 85-foot change in loca- tion of ant. towers and availability of addi- tional funds to finance acquisition of ant. site. Action Dec. 13. ■ By memorandum opinion and order in proceeding on application of Beamon Ad- vertising Inc. for new AM Daingerfield, Tex., granted motion by Broadcast Bureau opposing taking of depositions, and deposi- tion of W. E. Key Jr., proposed to be taken on Dec. 16 in Daingerfield shall not be taken. Action Dec. 12. By Hearing Examiner Elizabeth C. Smith ■ In consolidated AM proceeding on ap- plications of Piedmont Broadcasting Co., Travelers Rest, S. C, Hentron Broadcasting Co. and The Mountainaire Corp., both Hen- dersonville, N. C, in Docs. 15108-10, granted motion by Hentron Broadcasting Co. on behalf of three applicants to continue Dec. 18 hearing to Jan. 17, 1964. Action Dec. 17. BROADCAST ACTIONS by Broadcast Bureau Actions of Dec. 17 ♦WDCN-TV Nashville— Granted license. KNDO(TV) Yakima, Wash.— Granted li- cense covering changes. BROADCASTING, December 23, 1963 WEAU-TV Eau Claire, Wis.— Granted li- cense covering change in ERP and type trans, (main trans, and ant.). KCBD-TV Lubbock, Tex. — Granled license covering changes and installation of aux. ant. system (main trans, and ant and aux. ant., combined). K13FQ Burley, Idaho — Granted license for VHF TV translator. WYTV(TV) Youngstown, Ohio — Granted mod. of license to change name to Youngs- town Television Inc. KSNN Pocatello, Idaho — Granted renewal of license. WGRM Greenwood, Miss. — Granted CP to install old main trans, as alternate-main nighttime and aux. daytime trans. WMGR Bainbridge, Ga.— Granted CP to install new trans, as main nighttime and aux. daytime trans. (DA-N). *WSOU(FM) South Orange, N. J.— Granted CP to replace expired permit to install new ant. and make changes in ant. system. WCMF-FM Brunswick, Me. — Granted CP to replace expired permit. KCFM(FM) St. Louis— Granted CP to re- place expired permit to make changes in ERP, ant. height and transmitting equip- ment and install new ant. KCOY-TV Santa Maria, Calif.— Granted mod. of CP to change ERP to 64.6 kw vis. and 32.4 kw aur.; change type trans, and type ant.; redescribe studio location, and change ant. height to 1940 feet. KRIL-FM El Dorado, Ark.— Granted mod. of CP to change type ant. and make changes in transmission line. 13AK Manchester, N. H. — Granted mod. of CP to change trans, location for VHF TV translator. WBIR-TV Knoxville — Granted extension of completion date to Jan. 31, 1964. Actions of Dec. 16 KHYD(FM) Fremont, Calif.— Granted re- newal of license. KCBS-FM San Francisco — Granted SCA on subcarrier frequency of 67 kc: conditions. WAYL(FM) Minneapolis— Granted SCA on subcarrier frequency of 67 kc. K06AY Santa Clara and Washington, both Utah — Granted mod. of license to include KSL-TV (ch. 5) Salt Lake City as primary TV station (now authorized to rebroadcast programs of KLAS-TV [ch. 8] Las Vegas) for VHF TV translator. KEEZ(FM) San Antonio, Tex. — Granted CP to change ant. -trans, location, install new ant., increase ant. height to 450 feet and make changes in ant. system (increase height) ; remote control permitted. K08DJ Mitchell, Neb.— Granted CP to re- place expired permit for new VHF TV translator and specify name as Free Com- munity T. V. Channel 8, Mitchell Retail Division, Mitchell Community Club. W03AA Berkeley Springs and Great Cacapon, both West Virginia — Granted mod. of CP to change type trans, and make changes in ant. system for VHF TV trans- lator. WTEL Philadelphia— Granted extension of completion date to June 14, 1964. Actions of Dec. 13 WNAV Annapolis, Md. — Granted renewal of license (aux. and alternate main). KTEE Idaho Falls, Idaho — Granted request to cancel license; delete call letters. (This action is result of Nov. 29 action which granted assignment of license of KIFI Idaho Falls to The Benay Corp., KTEE's licensee.) Actions of Dec. 12 ■ Granted SCA on subcarrier frequency of 67 kc for following: WRIG-FM Wausau, Wis.; WJAC-FM Johnstown, Pa. KFDA Amarillo, Tex. — Granted license covering use of present main trans, as main trans, daytime and aux. -nighttime trans. K07FR, K09FU, K11FV all Dryden, Wash.— Granted licenses for VHF TV translator stations. WHOO-FM Orlando, Fla.— Granted request to cancel SCA. WROW Albany— Granted CP to make changes in nighttime pattern. *WCFM(FM) Williamstown, Mas s.— Granted CP to increase ERP to 34 w and install new trans.; ant. height minus 760 feet. K11AV Cimarron and Dawson, both New Mexico — Granted CP to replace expired per- mit for new VHF TV translator. WHNR(FM) McMinnvUle, Tenn.— Granted mod. of CP to change type trans, and type ant. and increase ant. height to minus 46 feet. KBNO(FM) Houston— Granted mod. of CP to change type trans, and type ant., de- crease ERP to 18 kw, increase ant. height to 470 feet and make changes in ant. system (increase height). WERX Wyoming, Mich.— Granted exten- sion of completion date to May 27, 1964. Actions of Dec. 11 KUID Moscow, Idaho— Granted CP to re- place expired permit for noncommercial educational FM. ■ Granted renewal of licenses for follow- ing translator stations: K09ES, K09FF, K11EZ, K11FJ, K13ER, K13EZ, Apple Valley T.V. Association Inc., Cashmere and Rural upper Squilchuck area, both Washington; K07BC, K11AS, K13DL, Chief Joseph Com- munity Services Inc., Bridgeport, Wash.; K07BD, K09AR, KHAR, Odessa TV Club, Odessa, Wash.; K03AI, K05AM, K12BI, ETV grants, applications Following applications for matching federal funds for edu- cational television have been granted by secretary of Depart- ment of Health, Education and Welfare: ■ Duluth, Minn. — Duluth-Su- perior Area Educational Televi- sion Corp.; $212,625 to activate channel 8 at Duluth-Superior; estimated project cost $425,250. ■ Bay City, Mich. — Delta Col- lege District; $183,920 to activate channel 19 at Bay City; estimated project cost $305,864. ■ Athens, Ga. — Regents of University of Georgia; $136,109 to expand facilities of channel at Athens; estimated project cost $181,479. ■ Kansas City, Mo. — School District of Kansas City; $102,000 to expand facilities of channel 19 at Kansas City; estimated project cost $136,000. ■ Denver — School District No. 1, Denver; $58,688 to expand facilities of channel 6 at Denver; estimated project cost $78,251. Following applications for matching funds have been re- ceived at HEW subject to ap- proval of secretary: ■ Miami — Board of Public In- struction of Dade County, Fla.; $71,606 to expand facilities of channel 2 and 17 at Miami; total project cost $95,475. ■ Portales, N. M. — Regents of Eastern New Mexico University; $279,266 to activate channel 3 at Portales; total project cost $558,- 533. K07CB, K09BM, K11BT, Oroville Television Association Inc., Oroville, Wash.; K08CN, K11EY, K13EP, Peoples TV Association Inc., Soap Lake, Ephrata, Larsen A.F.B., and Moses Lake, all Washington; K09FO, Spo- kane Television Inc., Spokane, Wash.; K03CA, K05AP, K13CD, Trout Lake TV As- sociation, Trout Lake, Wash.; K07CV, K11DC, K13DA, Wells & Wade Fruit Co.. Azwell, Wash.; K79AG. Burlington-Edison School District #100, Skagit County, Wash.; K70AM. K75AA, K79AM, Manson Commun- ity TV Inc., Manson and Chelan, both Washington; K73AP, K77AO, K83AJ, Quincy Valley T-V Inc., Quincy. Wash.; K08BY, K12BZ, Grand Coulee T.V. Inc.. Grand Coulee and Electric City, both Washington. KARR-FM Great FaUs, Mont.— Granted mod. of CP to change type trans, and ant. and decrease ant. height to 11 feet. Revocations ■ Commission ordered Mrs. Elizabeth G. Coughlan to show cause why licenses of WELF (FM) (Citadel Broadcasters of Du Page) Glen Ellyn, 111., and WELG (FM i (Citadel Broadcasters) Elgin, 111., should not be revoked, and to appear at hearing to be held at time and place to be specified later. Action Dec. 11. Rulemaking PETITION FOR RULEMAKING FILED ■ WJPD Ishpeming, Mich. — Requests amendment of rules so that channels 222 and 239 be reassigned to Ishpeming and channels 261A and 296A be reassigned to Marquette, Mich. Received Dec. 9. Processing line ■ Notice is hereby given, pursuant to Sect. 1.571(c) of commission rules, that on Jan. 21, 1964, standard broadcast applica- tions listed will be considered as ready and available for processing. Pursuant to Sect. 1.227(b)(1) and Sect. 1.591(c) of commis- sion's rules, application, in order to be con- sidered with any application appearing on attached list or with any other application on file by close of business on Jan. 20, 1964, which involves conflict necessitating hear- ing with application on list, must comply with interim criteria governing acceptance of standard broadcast applications set forth in note to Sect. 1.571 of commission rules and be substantially complete and tendered for filing at offices of commission in Wash- ington by whichever date is earlier: (a) close of business on Jan. 20, 1964, or (b) earlier effective cut-off date which listed application or any other conflicting applica- tion may have been virtue of conflict necessitating hearing with applications ap- pearing on previous lists. Attention of any party in interest desiring to file pleadings concerning any pending standard broadcast application pursuant to Sect. 309(d)(1) of Communications Act of 1934, as amended, is directed to Sect. 1.580 (i) of commission rules for provisions governing time of filing and other requirements relating to plead- ings. Applications from top of processing line: ■ WITA San Juan, P. R.— Electronic En- terprises Inc. From 1140 kc, 500 w, unl., to 1140 kc, 500 w, 10 kw-LS, unl. (BP-15392). ■ WCAU Philadelphia— CBS. From 1210 kc, 50 kw, unl., to 1210 kc, 50 kw, DA-1, unl. (BP-15446). ■ WPRY Perry, Fla.— WPRY Radio Broad- casters Inc From 1400 kc, 250 w, SH, to 1400 kc, 250 w, 1 kw-LS, unl. (BP-15994). ■ KRMD Shreveport, La. — Radio Station KRMD. From 1340 kc, 250 w, unl.. to 1340 kc, 250 w, 1 kw-LS, unl. (BP-15997). ■ KENE Toppenish, Wash. — Radio Broad- casters Inc. From 1490 kc, 250 w, unl.. to 1490 kc, 250 w, 1 kw-LS. unl. (BP-15999). ■ KVNI Coeur d'Alene, Idaho — North Idaho Broadcasting Co. From 1240 kc. 250 w, unl.. to 1240 kc, 250 w, 1 kw-LS, unl. (BP- 16001). ■ KOSA Odessa, Tex. — Odessa Broadcast- ing Co. From 1230 kc, 250 w, unl.. to 1230 kc. 250 w, 1 kw-LS, unl. (BP-16002). ■ KOTE Fergus Falls, Minn. — Northland Broadcasting Corp. From 1250 kc. 500 w, 1 kw-LS, DA-N, unl., to 1250 kc, 1 kw, 5 kw- LS, DA-2, unl. (BP-16003). ■ Baker, Mont.— Baker Radio Corp. 960 kc, 5 kw-D (BP-16007). ■ KBIM Roswell. N. M. — Taylor Broad- casting Co. From 910 kc, 5 kw-D, to 910 kc. 500 w, 5 kw-LS, DA-N, unl. (BP-16009). ■ WFPA Fort Payne, Ala.— Robert H. Johnson. From 1400 kc. 250 w, unl.. to 1400 kc, 250 w, 1 kw-LS, unl. (BP-16010) . ■ Plymouth, Mass. — Pemigewasset Broad- casters Inc. 1240 kc. 250 w, unl. (BP-16012). ■ WFLB Favetteville. N. C— OSTB Inc. From 1490 kc, 250 w, unl., to 1490 kc, 250 w, 1 kw-LS. unl. (BP-16013). ■ KGVL Greenville, Tex.— Radio Station KGVL Inc. From 1400 kc, 250 w, unl., to 1400 kc, 250 w. 1 kw-LS. unl. (BP-16014). ■ KEUN Eunice. La.— Tri-Parish Broad- casting Inc. From 1490 kc, 250 w, unl., to 1490 kc. 250 w. 1 kw-LS. unl. (BP-16015). ■ WTBC Tuscaloosa. Ala. — Tuscaloosa Broadcasting Co. From 1230 kc. 250 w. unl., to 1230 kc. 250 w, 1 kw-LS. unl. (BP-16017). ■ KLVT Levelland. Tex. — Levelland Broadcasters. From 1230 kc. 250 w. unl., to 1230 kc. 250 w. 1 kw-LS. unl. (BP-16018). ■ KCBN Reno— B.B.C. Inc. From 1230 kc. 250 w, unl., to 1230 kc, 250 w, 1 kw-LS, unl. (BP-16028). BROADCASTING, December 23, 1963 75 IT'S YOUR MOVE, BUSINESS Business needs every kind of man. But for strategy moves, it counts more and more on the college man. That is because higher education gives executives the mentality and skill, the capability and special- ized knowledge so necessary to shoulder the man- agement burden. Today business is absorbing the largest share of the college product. By this measure, it owes higher education the largest share of debt. COUNCIL FOR /.FINANCIAL (\ AID1 There is no time like the present to face this obliga- tion. The cost of leadership has gone up. Our col- leges are in a squeeze. Many need libraries, class- rooms and teachers. These are the needs of a growing society. But auto- mation is adding another demand, namely, that we educate our national manpower to wider usefulness. College is business' best friend — support the col- lege of your choice. Published as a public service in cooperation with The Advertising Council and The Council for Financial Aid to Education. EDI/CATION 76 BROADCASTING, December 23, 1963 OUR RESPECTS to James Edson Duffy His performing ambitions have been forgotten As James Duffy headed home from a sales trip to Indianapolis in 1954 he knew he had reached the fish-or-cut- bait point in his career. As a 27-year- old account executive for ABC Radio he had just suffered through an agoniz- ing sales presentation and embarrass- menyhat remains vivid in his memory. Tf?c pitch was to a transfer and stor- age company that was expected to buy three five-minute news segments on the network and it fell to Mr. Duffy to get the advertiser to decide on a "voice" for its shows. He had a recording of five voices, "all resonant and dignified," each of which he preceded with a suit- able exposition of individual qualities before playing for the prospective cli- ent. Reaching the piece de resistance he described a sound that would "lend dignity to any company's image." The next voice flubbed its lines, goofed again, launched into profanity and left the assemblage of auditioners silent. The pall was cast and tension reigned. (Note: He made the sale.) Mr. Duffy never saw himself original- ly as a salesman. Yet today he main- tains "nothing can raise your spirits like a good sale," and he says it with such ebullience that he jumps up from his desk to finish the phrase on his feet. James Edson Duffy was born in De- catur, 111., on April 2, 1926. As a copy boy for the Milwaukee Sentinel in 1941 he had demonstrated an interest in journalism, but later events were to show that electronic media had a much stronger magnetism for his aptitudes than the pull of print caused by any printer's ink that might have been run- ning through his system. His tour of military duty between 1944 and 1946 had not materialized quite as he had imagined it due to the machinations of what was then the Army Air Corps. He had entered an air cadet program for flight training but his whole group was diverted and assigned to the 935th Guard Squadron. "In simple terms." he savs, "I was an MP." After the service and during his sec- ond year at Beloit College in Wiscon- sin he was asked to work for the school's news service, covering college sports for papers in the Midwest. The job was one for an enterprising spirit to capitalize on and he did just that. The manager of wbnb-fm Beloit asked him to announce the college's basketball games, a job he quickly ac- cepted. In a frenetic afternoon of work he could announce a game for the sta- tion, run down to the scorer's table and type out 10 quick stories for wire serv- ices and the area's papers and later col- lect checks from papers, college news service and the station. In 1948 and 1949 he worked for the same station as a disc jockey, announ- cer, continuity writer, even as a sales- man on occasion. But two AM's had just entered the market and he wasn't too sure of his future. "We had rights to Beloit College basketball games," he says, "and people listened to them, but they went out and rented FM sets to do it." Jim Duffy still saw himself as a news- caster or disc jockey and he went to Madison to audition for such a job with the ABC affiliate there. But he was swayed by the offer of a job as publicity writer in the ABC office in Chicago and he never got back to the performing side of the medium. From that point in July of 1949 till today, the itinerary of Mr. Duffy might be likened to the swift execution of one's turn in a hop-scotch game with the organizational charts of ABC-TV and radio as the playing area: 1952, promotion manager for ABC central division; 1953, account executive for ABC Radio in Chicago; 1955, account executive for ABC-TV; 1957, sales manager for ABC Radio central divi- sion; 1960. to New York as national director of sales for ABC Radio: 1961. ABC Radio vice president in charge of sales; 1962, executive vice president of ABC Radio. And now. at the age of 37, Mr. Duffy sits in ABC headquarters at West 66th Street in Manhattan as vice president Mr. Duffy in charge of TV network sales. He took over the position last June when his predecessor, Ed Scherick, was moved up to programing vice president for the TV network. Coming in when he did, Mr. Duffy was party to one of the big- gest network TV gambles in the history of the medium, the introduction of 14 new season shows — all in one week. Jim Duffy sees selling TV as a chal- lenging, high-stakes business and points without hesitation to factors that make it a tricky profession. "In this job you can't lean on last week's experience. You're dealing with a medium that's constantly changing so you've got to look constantly for new sales concepts. Unlike radio, you have a terrific amount of inventory to work with. While net- work radio has evolved toward a basic- ally static program format, with night- time TV, every year's a new ball game." Mr. Duffy does see room for some stabilization in network TV operations from the sales angle. He forecasts a trend toward more program sponsor- ship, less scatter buying, a change he would welcome. He worked with ABC Radio during its readjustment years: from the days when advertisers were coming in and getting out sporadically with their own programing ideas to its present insist- ance on a more uniform program base. Between May 1960 when he came to New York as national sales director of the radio network and June of this year when he took over the TV sales job, the sales of ABC Radio rose 120%. In his present position. Mr. Duffy gets more time at home than in the past — last year he spent 60% of his time on the road on sales and affiliate relations missions — but says sadly he has virtually no time to indulge in ac- tivities outside his work any more. He once took singing lessons but now he's all salesman, his onetime ambition as a performer forgotten. Of all the positions he's held in the ABC organization Mr. Duffy looks back with special respect on his term in Chi- cago as promotion manager for ABC central. That's where he feels he had a chance to see the big picture. Jumping up through the ranks as he has, with never too much time in one spot, such a background was welcome. With six months logged in his present slot he speaks with a confidence tempered by respect for the complexities of selling a TV network's wares. Mr. Duffy was married in 1947 to the former Betty Jane Zuehsow. They live in Cos Cob. Conn., with their four children: Jay. 12 years old; Terry, 9; Diane, 6, and Marcia. 5. BROADCASTING. December 23, 1963 EDITORIALS Rotating chairmanship? REPRESENTATIVE H. R. Gross (R-Iowa), who is re- garded as a conscience of Congress, wants Congress to bar its members and members of the executive branch from holding ownership interest in radio and television stations, presumably on grounds of conflict of interest. Mr. Gross, when he was first elected to Congress in 1948, had been a prominent newscaster in Iowa for 12 years and perhaps regards himself as an expert. He was motivated by the ownership since 1940 of station properties by Mrs. Lyndon B. Johnson, the new First Lady. One of Mrs. John- son's first acts, upon assumption of the Presidency by her husband, was to place her broadcast properties in a trust revocable only should Mr. Johnson retire from public office. Mrs. Johnson's action should be applauded, not criticized. According to the most recent Broadcasting compilation, there were some 20 members of Congress who held in- terests, directly or indirectly, in broadcast properties. These interests are on the public records for all to see. There is nothing hidden about them. If ownership in broadcast stations is to be precluded, what about ownership in newspapers, or communications companies or in companies that may participate in govern- ment contracts or subcontracts? Carried to the extreme it might mean that only professional politicians, with no out- side holdings, could qualify for either elective or appointive office. Only where there are obvious conflicts of interests should public officers be precluded from holding private business interests. Mr. Gross does make one point that warrants considera- tion. Since the President names the chairman of the FCC, the question of subservience to the executive rather than the legislative branch has been raised. The answer may be found in the law which created the Interstate Commerce Commission — oldest of the indepen- dent agencies. There the chairmanship is rotated annually among the 11 members, irrespective of party. The 1964 chairman, for example, will be an Idaho Republican, and the vice chairman a Republican from Virginia. The ICC, incidentally, of all of the major independent agencies, seems to have least difficulty in getting along with Congress and the public. Not because of the Gross allegations but because it would enhance its status as an independent agency, President Johnson should consider endorsement of legislation provid- ing for rotating chairmanship at the FCC. Time to quit the kidding NOW that they have succeeded in heading off an FCC proposal to adopt commercial limitations as govern- ment rules, broadcasters will be tempted to forget the sub- ject and turn to other matters that may be on their minds. The temptation ought to be resisted, because the root problem that led to all the trouble has been totally ignored. The FCC has been persuaded to drop its rulemaking. The House Commerce Committee majority has been persuaded to vote out a bill that would prohibit the commission from taking up the matter again. But the commercial conditions that precipitated the FCC's interest and the National Asso- ciation of Broadcasters codes which the FCC had threatened to adopt still are untouched and largely unthought of. As long as these matters go unattended, the possibility of an- other major dust-up over commercials will always exist. The real reason that the FCC could not bring itself to adopt the NAB code restrictions on commercials as its own 78 regulations was that nobody could prove that the restric- tions could be realistically applied, under either private or government enforcement, to all kinds of stations in all kinds of conditions. The commercial time limits in the NAB codes have been based entirely on subjective judg- ments. They represent what the code boards have decided is an acceptable compromise between the broadcasters' potential for private gain and the public's range of tolerance for commercial quantity and program interruption. At no time, in all the history of the NAB code C ora- tions, has any serious research been conducted to find out whether five minutes of commercials in a half hour make more or less sense than four minutes or 15 minutes. It is little wonder that when defenders of the codes begin to talk about the codes' significance, their arguments run more to general endorsements of motherhood and flag than to specific assertions of true values. Yet if serious research were to be conducted into the limits of public tolerance (or into meaningful measurements of commercial effectiveness, which is the same thing), it would be almost certain to prove that standardization is unrealistic. Research would only confirm what thinking broadcasters admit privately: that no fixed rules can suc- cessfully be written to cover all kinds of commercials in all kinds of positions in all kinds of programs in all kinds of time periods on all kinds of stations. Under present circumstances, there would seem to be little reason to continue the pretense that the commercial time standards of the NAB codes are either right or wrong for the broadcaster or for the public. To cling to such a pretense is to postpone the advancement of television and radio. Broadcasters united in common action to turn aside the threat of an across-the-board rule on commercialization by the FCC. The experience ought to have taught them that across-the-board rules in their own apparatus of self- discipline are equally undesirable and unworkable. What is needed is first an admission that the time stand- ards of the NAB codes have never been based on objective studies and second an effort to find out more than is now known about the reaction of various audiences to various commercial placements. The pursuit of that course of action would in the long run improve broadcasting's product and, we must add, broadcasting's profits. Drawn for BROADCASTING by Sid Hix "Now here's how they handled a case like mine on The Eleventh Hour!" BROADCASTING, December 23, 1963 Hungry for flavor? m Flavor you never thought you'd get from any Houston TV set! You'll never know how satisfying Houston brings out the best taste of the commercials, television can be until you try KPRC-TV. Sound too good to be true? Buy a pack of Fine, flavor — rich showmanship goes into KPRC-TV commercials today and see for KPRC-TV. Then, the famous channel two yourself. COURTESY OF J&jJmt Channel Two makes the difference HOUSTON'S IfprC-tV Edward Petry and Company, National Representative * HAS MONITOR ON WEEKENDS HAS NEWS ON THE HOUR; AND HAS EMPHASIS AND SPORTS; AND HAS WONDERFUL AFFILIATES; AND THAT'S 50 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO DECEMBER 30, 1963 1963 agency switches represent $101 million in radio-TV billings 19 Proposed FCC regulation of CATV shaping up as key battle in '64 28 This year's Congress: focus was on ratings, commercials and editorials 32 Daystar is banking on a return to escapism in next year's shows 44 COMPLETE INDEX PAGE 7 A hansom cab ride into the dawn . . . the final touch that will often recall the events of a memorable evening. Spot Radio, too, is the final touch . . . activates sales impres- sions made in other media. Spot Radio's facility for re- minding people is the final touch that sells your product. RADIO D I V I EDWARD PETRY & CO.. INC. STAT ON SEPRESEN NEW YORK • CHICAGO - ATLANTA • BOSTON • DALLAS • DETROIT KOB . Albuquerque WSB Atlanta WGR Buffalo WGN Chicago WLW Cincinnati5 WDOK Cleveland WFAA Oallas-Ft. Worth KBTR Denver KDAL Duluth-Supenor KPRC Houston WDAF Kansas City KARK Little Rock WINZ Miami KSTP Minneapolis-St. Paul Intermountain Network LOS ANGELES • PHILADELPHIA WTAR Norfolk-Newport News KFAB Omaha KPOJ Portland WRNL Richmond WROC Rochester KCRA Sacramento KALL Salt Lake City WOAI San Antonio KFMB San Diego KYA San Francisco KMA Shenandoah WGTO Tampa Lakeland Orlando KVOO Tulsa Radio New York Worldwide "W«i Coast only • SAN FRANCISCO ■ ST. LOUIS competition is good for everybody in 1939, before BMI, broadcast- ers had a single, principal source of music. today, broadcasters choose from competitive sources of music and, in the past 23 years, the affiliated publishers of BMI alone have add- ed over 465,000 copyrighted titles to the wealth of music literature. broadcast music inc ■ j 589 FIFTH AVENUE, NEW YORK 17, N.Y. SPECIALISTS IN ADULT Behind these doors are the specialists . . . the skilled people who work hard to keep the adult listeners in Baltimore tuned to WCBM ... by presenting the type of programming adults prefer. WCBM specializes in the kind of music most adult listeners appreciate . . . show tunes, popular, classical and semi-classical numbers! WCBM specializes in the kind of news- in-depth adults prefer. Local and regional news covered by WCBM's staff of legmen . . . plus international news services . . . RADIO PROGRAMMING and CBS news and commentators give WCBM listeners a total of 32 hours of news every week! WCBM specializes in adult-pleasing per- sonalities . . . intelligent, likeable people who have interesting things to say . . . and say them in an interesting manner! Open the door to the important adult audience— the "buying" audience— in the vast and growing Baltimore market. Sell your products or services on WCBM— the BIG "BUY" in Baltimore Radio! fek Xalional Sales Representative CitPUT » W i\ B Metro Kailio Sales ^^^^^^ ^^^^^^ ^^^B^^ A CBS RADIO AFFILIATE • 10,000 Watts on 68 KC & 106.5 FM • Baltimore 13. Maryland BROADCASTING, December 30, 1963 TOBACCO licorice paste* hurley leaf man* dark fired CIGAR • REDRYING glycolene • bright leaf SUCKERING- HOGSHEADS primings . cigarette MULTI-CITY TV MARKET 316,000 WATTS Whatever your business language, WGAL-TV translates it into sales Channel 8 speaks the language of the people in its widespread multi-city market. Viewers listen, understand, and respond. To prove it, Channel 8 telecasts sales messages for practically any product you can name. WGAL-TV Channel 8 Lancaster, Pa. STEINMAN STATION • Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York / Chicago / Los Angeles / San Francisco BROADCASTING, December 30, 1963 CLOSED CIRCUIT- Day of reckoning Best guess now is that long-awaited U. S. surgeon-general's report on smoking and health will be released second Saturday of new year (Jan. 1 1 i with view toward minimizing ef- fect on stock market. Newsmen will be given copies day before but only after stock market has closed, accord- ing to present plans. Ten-man com- mittee of experts who prepared report plans no other meeting before release of document but will answer questions of newsmen at news conference. Re- port, to run hundreds of pages, now is in final stages of proofreading and reproduction. // present schedule is followed, gov- ernment document will be published ahead of Jan. 27-31 meetings of Na- tional Association of Broadcasters board of directors, setting stage for possible showdown on subject with NAB President LeRoy Collins who is publicly calling for code restrictions against cigarette commercials (see page 36). Many board members are ex- pecting NAB president himself to be focal point in board's discussions of this and other matters. Some radio directors, who represent NAB dis- tricts, are informally polling key sta- tions in their areas for opinions on governor's activities as NAB president. Sorry, it's DA Subscription Television Inc. has encountered what could be snag in its plans to wire 20.000 Los Angeles area homes for pay TV by next July 1, as its contract with Dodgers baseball team requires. Labor dispute at General Telephone Co. may delay installations in important Santa Monica district where General has franchise. In other parts of Los Angeles and in San Fran- cisco. STY is buying service from Pacific Telephone & Telegraph. STY officials say they expect to meet tar- get date, even though Santa Monica is denied them for awhile. If target dates are missed, STY must begin pay- ing penalties to Dodgers and to San Francisco Giants with which company also has contract. Missing ratings Television station managers headed for New York to mix holiday fun with business got going-away present of new sales tool in form of latest ratings from A. C. Nielsen Co. Despite spec- ulation that processing changes caused by four-day coverage of President Kennedy"s assassination would cause delays. Nielsen reportedly delivered all of its November cycle of local re- ports before Christmas. It eliminated four days of data as result of over- whelming audience as well as station concentration on assassination cover- age. American Research Bureau, whose reports are said to be slated for delivery shortly, reportedly eliminated one week of data in adjusting for assassination weekend. Tricky assignment Getting set for broadcasting's quad- rennial presidential elections tizzy. NBC has picked Ernest Lee Jahncke Jr. to head its political broadcast unit for 1964 campaigns. Unit's job will be to administer political sponsorships on NBC radio and television networks and owned stations. Assignment is in addition to Mr. Jahncke's current re- sponsibilities as NBC vice president for standards and practices. High tolls Hope that protests by U. S. broad- casters would persuade Great Britain and France to lower proposed charges for use of ground stations in space satellite communications hookups (Broadcasting. Nov. 25) has faded with word that fees (S560 for first five minutes, SI 12 for each succeed- ing minute) have become official. Not only will charges definitely limit U. S. broadcasters' use of com- munications satellites, it's felt, but one network received warning from French not to construe rates as permanent; that higher fees could be expected when regular trans-Atlantic space communications become reality. Pres- ent rates are revision of first proposal which would have charged $1,400 for first 15 minutes; $140 for each addi- tional minute. Dramatic license FCC has finally given up attempt to state policy on whether dramatic pro- grams come under fairness doctrine. National Council of Claimants Coun- sel had complained that "Smash-Up." episode on CBS-TV's Armstrong Circle Theater, prejudiced juries against claimants in auto-injury cases: asked commission to keep such pro- grams off air. CBS-TV, in its com- ment on complaint, said dramatic shows don't come under fairness doc- trine. NCCC hadn't claimed they did. But CBS-TV comment raised philoso- phical problem with which commis- sion struggled for months. Unable to agree on reply to CBS- TV that substantial majority could support, commission last week decided to end drawn-out issue (complaint was on agenda last summer) this way: Letter will be sent to NCCC saying there is no reason to suspect collusion between CBS-TV and insurance com- panies, and that FCC has no author- ity to suppress programs. In addition, commission will send letter to CBS TV stating that it is disposing of matter for reasons in letter to NCCC. Only reference to fairness doctrine will be assertion that commission ac- tion doesn't me^n it accepts CBS-TV argument res-n. .ling doctrine's appli- cation to diamatic shows. Yellow light at FCC President Johnson's directive to de- partment and agency heads to hold line on personnel levels probably means FCC will not undertake any major new projects for some time. Some FCC officials feel agency will have trouble enough keeping up with present workloads. Commission had asked Budget Bureau approval of in- crease in its operating funds for fiscal 1965. However, after President's first call for economy earlier this month, commission cut request back to about spending level authorized by Congress for fiscal 1964 — $15.6 million. Com- mission, which now has some 1,440 employes, had expected to have as many as 1.473 by end of current fiscal year, or increase of 91 over 1963 total. But President's determination to hold down employment growth raises question as to whether this peak will be reached. Commission officials are aware of President's determination to achieve efficiency and cut work to essentials. Soon after taking office he told agency heads to concentrate on work in pro- gress rather than start new projects. And in memorandum to department heads on employment policies last week, he said he expects agencies to get along with minimum of employes by. among other things, "stripping work to essentials." Out of the attic Return of radio drama serials to airwaves in recent months appears to have stimulated interest among lead- ing advertising agencies. In recent weeks. J. Walter Thompson. Camp- bell-Ewald and Reach McClinton have approached radio stations and dis- tributors of such series for information on ratings, audience composition and types of sponsors that have been at- tracted to such vehicles. Published every Monday, 53d issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales Street. N. W., Washington. D. C, 20036. Second-class postage paid at Washington. D. C, and additional offices. BUDDY RUTLEDGE Sports Director "Sports Digest" 3:30-4:30-5:30 "Sports Roundup" 6:15 pm Play-By-Play— Auburn Sports CLANCY LAKE News Director Complete Alabama News (12:05 pm and 6 pm) RON CARNEY "Happy Housewives Club" (9:00 am-noon) "The Ron Carney Show" (3:00 pm-6:00 pm) GEORGE SINGER "The George Singer Show" (12:20-3:00 pm) "Broadway After Dark" (7:00-8:45 pm) BETTE LEE "Bette Lee Reports" (9:30 am & 10:30 am) DAVE CAMPBELL "The People Speak" (9 pm to midnight) CHARLIE DAVIS "The Early Riser's Club" (4:45 am to 9 am) POWERHOUSE PERSONALITIES Seven powerhouse personalities that mean powerful selling. Personalities that Alabama people know, like, and believe. Personalities that represent WAPI's con- cept of total audience programming. From housewife to sports fan . . . from farmer to business executive WAPI is the station for entertainment and information. W API / THE 50,000 WATT "VOICE OF ALABAMA BIRMINGHAM, ALABAMA WAPI RADIO REPRESENTED BY HENRY I. CHRISTAL COMPANY, INC. 99 BROADCASTING, December 30, 1963 WEEK IN BRIEF Agency changes in national accounts number 71, with $101 million in radio-TV billings involved. This is almost 16% higher than broadcast dollars in account switches last year. See . . . RADIO-TV SWITCHES: $101 MILLION ... 19 Loevinger opinion in drop-in case compounds frustra- tions of adherents. He says he would have voted to approve drop-ins originally, but agrees with majority in denying reconsideration. See . . . LOEVINGER'S TWO SCHOOLS ... 38 Campbell-Ewald's Detroit office rigged for visual-audio showings. Includes complete video tape recorder chan- nels to permit wider viewing among staff and clients. See . . . C-E DRYRUNS COMMERCIALS ... 26 Boxing bouts leaving TV as ABC acknowledges it is dropping Friday night fisticuffs because of diminishing audiences, scarcity of good fighters. Effective date may be April. See . . . ABC KAYOS FRIDAY FIGHTS ... 40 Regulation of community antenna systems looms as major policy problem for FCC in new year. CATV owners gird for showdown, with NCTA calling for united front. Broadcasters pleased. See . . . '64 ISSUE: CATV REGULATION ... 28 Westinghouse recommends Stratovision for educational TV. Proposes airborne ETV system using two airplanes each in 33 zones. Needs 18 UHF channels. Costs one- third that of ground stations. See . . . LEARNING NOT EARTHBOUND ... 43 Congress was active in radio-TV field this session, with ratings investigation, commercial limitation ban bill and fairness doctrine at top of heap. These will come up again in new year. See . . . FIRST SESSION OF CONGRESS ... 32 Collins says he is making no plans to run against present Senator Holland, but he still refuses to make it unequivocal. Has no regrets about speeches in South Carolina and Los Angeles. See . . . COLLINS ISN'T RUNNING NOW ... 36 If he's punched, he bleeds. If he drinks, he retches. That's today's TV programing; tomorrow's is going to be more escapist, more like old-time theatricality, says Les- lie Stevens, Daystar president. See . . . SEES LESS REALITY COMING ... 44 Sarnoff credits color TV sales as playing major share of record earnings in consumer products sales. RCA gross hits $1.78 billion, net income up 25% to $65 million, both all-time records. See . . . RCA HITS NEW PROFIT HIGH ... 46 DEPARTMENTS AT DEADLINE 9 LEAD STORY 19 BROADCAST ADVERTISING 19 THE MEDIA 28 BUSINESS BRIEFLY 21 MONDAY MEMO 16 CHANGING HANDS 34 OPEN MIKE 14 CLOSED CIRCUIT 5 OUR RESPECTS 65 DATEBOOK 12 PROGRAMING 40 DATELINE 50 WEEK'S HEADLINERS 10 EDITORIAL PAGE 66 EQUIPMENT & ENGINEERING ... . 48 FATES & FORTUNES 51 FILM SALES 42 FINANCIAL REPORTS 46 # it FOR THE RECORD 57 INTERNATIONAL 49 BROADCASTING THE BuSI N ESSWEEKLY OF TELEVISION AND RADIO Published every Monday. 53rd issue (Yearbook Number) published in November by Broadcasting Pvelica- tions Inc. Second-class postase paid at Washington, D. C. and additional offices. Subscription prices: Annual sub- scription for 52 weekly issues S8.o0. Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occu- pation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Cir- culation Dept.. 1735 DeSales Street. N.W., Washington. D. C. 20036. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, December 30, 1963 ■ WTIC GREATEST COVERAGE IN RICH, RICH SOUTHERN NEW ENGLAND WTIC (f) 50,000 watts V£8M0#r I I / 1 HARTFORD, CONNECTICUT REPRESENTED BY THE HENRY I. CHRISTAL COMPANY BROADCASTING, December 30, 1963 Late news breaks on this page and on page 10 AT Complete coverage of week begins on page 19 f\ \ 'PIGGYBACK' ISSUE HIGH ON AGENDA Major code board topic; Katz offers third category Use of "piggybacks" — commercials containing mentions of two or more products — was building into major tele- vision problem last week. It promises to be key issue confronting television code board of National Association of Broadcasters at its meeting Jan. 22-23. Piggybacks were projected into promi- nence when TV's biggest advertiser, Procter & Gamble, through Compton agency, warned stations it would not pay for any P&G spots that were placed in "triple-spotting" positions alongside piggybacks (Broadcasting, Dec. 10). Last week it was learned that The Katz Agency, influential New York- based station representative, had asked its station clients to impose stricter defi- nitions on piggybacks. Katz said current distinction between "integrated" commercials and "piggy- backs" should be broadened by creating third category for "integrated piggy- backs"— multiproduct commercials ap- propriately bridged but which viewers are apt to consider two commercials. Katz suggested truly integrated spots should sell at regular station rates with other two categories demanding premi- um prices. Howard Bell, NAB code director, Examiner would take ch. 10 from Wilson Wlbw-tv Miami, which has been op- erating on channel 10 for three years, would lose that facility under an in- itial decision issued by an FCC hear- ing examiner Friday (Dec. 27). Examiner H. Gifford Irion said grant should be made to South Florida Tele- vision Corp. He would deny applica- tion of L. B. Wilson Co. for renewal of license of wlbw-tv on that chan- nel, as well as competing applications of Civic Television Inc. and Miami Tel- evision Corp. Examiner said South Florida's combi- nation of broadcast experience and civic participation in Miami area earned it preference over other three appli- cants. He ranked Miami Television second, Wilson third and Civic fourth. L. B. Wilson Co., which is also licen- see of wcky Cincinnati, was given four- month license in 1960 in aftermath of commission proceeding in which three other original applicants were disquali- fied for ex-parte activities. Among said Friday he was "convinced that we must change and tighten our policy." NAB TV code presently does not mention subject, but March 1962 inter- pretation counts as one spot integrated messages dealing with multiple products but appearing as one commercial. Piggybacks advertising two products in one spot without proper bridging must be counted as two spots. Mr. Bell said present wording is sub- ject to loose interpretation and whole subject will receive top priority at Jan- uary code board meeting and Mr. Bell predicted "something specific" will be done. In its memorandum to stations Katz warned that problem can get worse if other major advertisers follow P&G lead and set up own policies on shared commercials. Katz also recommended that all multi-product announcements be submitted to NAB code authority for ruling on what category they fall under. Rep firm warned that if no single code authority is recognized, broad- casters would have to deal with adver- tisers and agencies "one by one." Only alternative would be to refuse multi- product commercials, with inevitable financial loss, Katz said. those disqualified was Public Service Television, which had originally been given grant in 1957. PST went off air in 1961. No Special Treatment ■ Examiner Irion, in his initial decision, noted that commission in 1960 had not intended that any special consideration should be accorded wlbw-tv because of its oc- cupancy of channel. He said purpose of authorization was to provide interim service between termination of PST's operations and contemplated compara- tive hearing. In recommending South Florida for grant, examiner said that company and Wilson should be ranked together in terms of broadcast experience. But "the major fact" leading to pref- erence for South Florida, he said, "is under criteria relating to familiarity with the Miami area." He said record of William B. Mac- Donald Jr., organizer of South Florida and 80% owner, surpasses that of Wil- son's key officials, C. H. Topmiller, president, and Thomas A. Welstead, vice president. Examiner also said degree to which South Florida executives have engaged in television operations is greater than that shown by Wilson's. "It is because of this unique factor," Examiner Irion said, the combination in one applicant of experience and civic participation in one area, that South Florida must likewise be preferred over its other two opponents." Examiner ranked Miami Television ahead of Wilson and Civic because of "impressive local ownership, civic ac- tivity and general distinction of . . . stockholders." Civic was ranked last because of its "rather desultory survey" of community needs and complicated division of re- sponsibility within company which, ex- aminer said, could prove "chaotic." CH. 5 AND THE COURT Show cause order leaves Boston outlet up in the air Show cause order issued Friday (Dec. 27) by U. S. Court of Appeals in Washington regarding Boston chan- nel 5 case has raised more questions than it settles. Court asked FCC and other parties in litigation to "show cause" why order shouldn't be issued reversing FCC's 1962 decision giving whdh-tv four- month license. This would, court says, permit pending hearing between whdh- tv and three applicants for same facil- ity to be heard on comparative basis, rather than as license renewal proceed- ing for whdh-tv. Parties are given 10 days to reply. Meanwhile, court says, whdh-tv may continue under temporary permit. Questions that are being asked: Is this end of case, or just intermedi- ate step? What effect does death of Robert B. Choate. president of Whdh Inc. (see page 57), have on case?* Will FCC permit court to tell it how to handle case, or will it demand right to use own procedures? There are two cases in court. First, brought by original applicant, Greater Boston Television Co., asks for reversal of FCC's 1957 decision granting VHF channel to Whdh Inc. It also asks that refusal of FCC in 1962 to rule Whdh Inc. disqualified because of alleged off- record contacts between Mr. Choate and former FCC Chairman George C. McConnaughey be reversed, and that no hearing be held on renewal. Second, brought by Whdh Inc.. seeks to reverse FCC finding in 1962 that Choate-McConnaughey meetings were improper. Whdh Inc. is not trying to reverse decision. ■■■■■ more AT DEADLINE page 10 BROADCASTING, December 30, 1963 9 WEEK'S HEADLINERS Mr. Jones Mr. Garrison Mr. Masterson John A. Mast- erson, VP and group supervisor at MacManus, John & Adams, New York, trans- ferred to agency's Los Angeles office as general manag- er, effective Jan. 1. He succeeds Donald E. Jones, who moves to New York as senior VP and administra- tive chief. Robert I. Garrison, senior VP and New York manager since 1961, becomes regional director of MJ&A's expanded activities in Minneapolis-St. Paul and overall supervisor of West Coast operations. Mr. Masterson, who was manager of New York office of Tatham-Laird before joining MJ&A in I960, has long history in broadcast pro- graming as co-owner, creator or produc- er of Breakfast in Hollywood, Bride & Groom, Live Like a Millionaire, Double or Nothing, Queen For a Day and others. He was president of TV-radio production firm of Masterson, Reddy & Nelson. Mr. Jones was VP in charge of business development for MJ&A at its Bloomfield, Mich., headquarters be- fore moving to Los Angeles five years ago. Under his management Los Ange- les office of agency has grown in bill- ings from $50,000 to $2.5 million a year. Chester J. LaRoche, board chairman of C. J. LaRoche & Co., New York- based advertising agency, elected chair- man of executive committee. Mr. La- Roche founded agency in early 1940's. James J. McCaffrey, president and chief executive officer, succeeds Mr. LaRoche as board chairman. David B. McCall, vice chairman of board, elected president to succeed Mr. McCaffrey. Messrs. McCaffrey and McCall both joined LaRoche agency in 1962 after serving as senior vice presidents at Ogilvy, Benson & Mather, New York. Dr. Kenneth Baker, media research consultant, named executive director of new Broadcast Rating Council, effective Jan. 1 (see page 33). Carroll P. New- ton, VP and di- rector of BBDO, New York, named managing director of BBDO-Lon- don, effective Jan. 15, succeeding Patrick Dolan, who continues as chairman of BBDO- London and as president of BBDO-International. Mr. Newton, who joined BBDO in 1930, has held various posts in production and on ac- counts, and in 1940 was business man- ager of radio department which at that time included all timebuying and media functions at BBDO. He was one of top Newton advertising experts in past few presi- dential campaigns: assisting in first Eis- enhower campaign in 1952, directing promotional and advertising activities in 1956 Eisenhower campaign, similarly directing for Republican efforts in 1954 and 1958 congressional elections and in 1960 while on leave of absence (from BBDO to Campaign Associates) in Nixon campaign. Mr. Mogul Emil Mogul, Mr. Weiss president of Mo- gul, Williams & S a y 1 o r , New York, elevated to board chairman. Mr. Mogul in 1948 founded agency then called The Emil Mogul Co. Sidney Mat- thews Weiss, ex- ecutive VP of Mogul agency, elected president, suc- ceeding Mr. Mogul. Mr. Weiss, form- erly president of Lewis, Williams & Saylor, New York, joined Mogul when two firms merged in 1959. Wray D. Kennedy, senior VP, succeeds Mr. Weiss as executive VP. Mr. Kennedy also joined firm in 1959 when it merged with Lewis, Williams & Saylor. Mr. Kennedy For other personnel changes of the week see FATES & FORTUNES Mutual fund interests will be investigated FCC announced Friday (Dec. 27) it will hold inquiry or rulemaking on problem of cross-ownership of broad- cast groups by mutual funds. Announcement was made in letter to Metromedia Inc., which had sought waiver of multiple ownership rule in order to close purchase of wcbm-am- fm Baltimore. Commission had ap- proved $2 million purchase of Balti- more facility but conditioned closing on resolve of what it considered viola- tion of multiple ownership rule. This concerned two mutual funds which have more than 1% ownership of common stock in Metromedia and in other broadcast groups (Broadcasting, Dec. 9, 2). Metromedia had called commission's attention to wide scope of problem, citing several mutual funds with inter- ests in several networks and various groups, involving in one instance 91 stations (Broadcasting, Dec. 23). In its letter to Metromedia, commis- sion said it could not give Metromedia waiver, but suggested it would remove condition if two mutual funds involved (Keystone, which holds 4.86% of Metromedia, with other station interests, and Fidelity Trend, owning 2.23% of MM voting stock, among other inter- ests) would agree not to vote stock in Metromedia which violates multiple ownership rule or attempt to influence policies of companies concerned during pendency of proposed inquiry. Music merger called off Negotiations for acquisition of World Broadcasting System, pioneer transcrip- tion firm, by Commercial Recording Corp. of Dallas have fallen through. Paul F. Harron, principal owner of World, said his company would con- tinue as independent operation. In its original concept, deal would have resulted in merger of World and Commercial Recording as subsidiary of Peruvian Oil & Mineral Co., which is controlled by John Coyle, owner of kvil Dallas and principal in Commer- cial Recording (Closed Circuit, Dec. 23). After termination of negotiations with World last week, Mr. Coyle said Peruvian Oil would buy Commercial Re- cording and start expansion program. 10 BROADCASTING, December 30, 1963 \A/A D M I M P I This monitor maY P^e that your present stereo genera- U/ADMIMPI VVM lA IN I IN O ! tor doesn't meet FCC requirements. If so, Call Collins. VVA K IN I IN U ! Collins' new 900C-1 accurately measures and monitors your FM stereo and mono programming in accordance with FCC rules.* Collins designed and built the 900C-1 to help you eliminate any doubt as to just what your stereo signal is doing. Should trouble pop up, the 900C-1 tells you precisely what it is. You don't waste any time theorizing. You can go right to the source and correct it. The 900C-1 is a versatile piece of equipment. Just take a look at the measurement and monitoring capabili- ties it offers you: total peak frequency deviation measurement; individual modulation component deviation meas- urement; stereo signal demodulation for channel separation measurement; both monaural and stereo outputs for monitoring and proof-of-performance as required ; wideband output for visual proof of separation with oscilloscope; AM noise level output for VTVM measurement; test points for main and pilot carrier frequency measurements. In addition to these capabilities, the new Collins 900C-1 offers you money saving operational features. It is fully transistorized. It uses only 50 watts of primary power. Heat dissipation is low and, through the use of conservatively rated components, you can count on long operating life. Let us give you all the facts on how Collins' new 900C- 1 FM stereo modu- lation monitor can serve your current needs. Call or write today. * FCC type-approved for main channel mono- phonic; no existing rules for stereo type- approval COLLINS RADIO COMPANY • Cedar Rapids * Dallas * Los Angeles •New York * International, Dallas FINAL AUTHORITY m PEFCtNT MODULATION # # * m BROADCASTING, December 30, 1963 11 respond more aggressively to Negro voices. It's good business to include the Negro station in your general market buy. (They're usually low CPM in general market surveys.) Our salesmen visit our stations. Station Reps P BOB BORE o 11 WEST 42nd STREET, NEW YORK 36, N. Y. CHICAGO LOS ANGELES SAN FRANCISCO POWER It packs a friendly punch. Stroll down the street with any of a dozen WSYR per- sonalities. Watch the smiles light up people's faces; hear the known - you - all - my - life greetings from total strangers. This friendly attitude is for you, too, when these personalities are selling for you. And that's why WSYR Radio is the greatest sales medium in Central New York. So you see what happens: Personality Power = Sales Power for you in the 18-county Central New York area. Instant friends for what you have to sell. Represented Nationally by THE HENRY I. CHR 1ST AL CO., INC. New York • Boston • Chicago Detroit • San Francisco A calendar of important meetings and events in the field of communications. h Indicates first or revised listing. JANUARY 1964 Jan. 1 — New FCC engineering rules re- quiring that third-class radio-telephone operator be present for routine transmitter operation if first-class operator is employed parttime. Jan. 1— Effective date for the FCCs li- censing fee schedule. Jan. 3 — Comments due on proposal to authorize on regular basis operation of Midwest Program for Airborne Television Instruction Inc. (MPATI) and to allocate six UHF channels for the purpose. Jan. 3 — Comments due on proposed ex- pansion of UHF table of assignments. Jan. 4-5 — Democratic National Committee meets at Sheraton-Park hotel, Washington. Plans for national convention Aug. 24-28 in Atlantic City, N. J., to be discussed. ■ Jan. 6 — Meeting of executive committee of National Association of Broadcasters, Madison hotel, Washington. Jan. 6 — North Carolina AP Broadcasters Association, High Point, N. C. Jan. 6 — Hollywood Ad Club luncheon meet- ing, 12 noon, at Hollywood Roosevelt hotel. James Nelson, creative vice president of Hoefer, Dieterich & Brown, San Francisco, speaks on "My Son, the Creative Director." a Jan. 6-7 — Future of TV in America Com- mittee of National Association of Broad- casters meeting. New Orleans. B Jan. 7 — National Association of Broadcast- ers' finance committee meeting. Washington. Jan. 8 — Board of directors meeting of the Kentucky Broadcasters Association, 11 a.m., Louisville Sheraton hotel. Jan. 8— Newsmaker luncheon. Internation- al Radio & Television Society, Grand Ball- room of Waldorf Astoria, New York. News analysis and forecast by a panel of Chet Huntley, Walter Cronkite and Ron Cochran. Jan. 8-11 — Republican National Committee meets at Mayflower hotel, Washington. Plans for national convention July 13-17 in San Francisco to be discussed. ■ Jan. 9-10 — Radio Code Board of National Association of Broadcasters, meeting, Wash- ington. Jan. 10-11 — Arizona Community Television Association meeting, Ramada Inn, Scotts- dale. Ariz. Anyone interested in CATV and allied fields is welcome to attend. For ad- ditional information contact Arlo Woolery. KSUN Bisbee, Ariz., ACTA president. Jan. 11-12— Twelfth annual Retail Adver- tising Conference, The Palmer House, Chi- cago. Among the subjects to be discussed are "How To Live With The Federal Trade Commission" and "How To Produce Effec- tive Television Commercials At a Satisfac- tory Cost." Jan. 13 — Annual winter meeting of the Rhode Island Association of Broadcasters. Place to be announced. □ Jan. 14 — Debate between Subscription Television Inc. and the California Crusade for Free TV will take place publicly at a meeting of the Los Angeles chapter of the National Academy of Television Arts and Sciences. Subject of the evening discussion will be pay TV. Among the speakers are Sylvester L. (Pat) Weaver, STV president; Dana Andrews, new president of the Screen Actors Guild; and a representative not yet identified of the Crusade organization. Dan Jenkins of Rogers & Cowan, Hollywood public relations firm, is chairman of the ATAS session. Jan. 17 — Annual membership meeting of DATEBOOK. Federal Communications Bar Association, Sheraton Park hotel, Washington. Jan. 17 — Franklin Day banquet of Poor Richard Club, Bellevue Stratford hotel, Philadelphia. Leonard Goldenson, president of American Broadcasting-Paramount The- atres Inc., will receive club's Medal of Achievement citation. Jan. 17 — Board of directors meeting of the Association of Maximum Service Telecasters (AMST), Diplomat, Hollywood, Fla. (post- poned from Dec. 5). Jan. 17 — New York chapter of National Academy of Television Arts and Sciences honors Jackie Gleason at its annual "close- up" dinner and show, Americana hotel, New York. Alan King is master of ceremonies. Jan. 17-18 — Midwinter meeting of Okla- homa Broadcasters Association, Enid. Paul Comstock, National Association of Broad- casters vice president for government affairs, will be featured speaker. Jan. 20 — Hollywood Ad Club luncheon meeting. 12 noon, at Hollywood Roosevelt. Richard Dinsmore, vice president and gen- eral manager of Desilu Sales, will speak on foreign market for American TV shows. Jan. 21-23 — National Religious Broadcasters convention, Mayflower hotel, Washington. Jan. 21-23 — Nineteenth annual Radio-TV Institute, co-sponsored by the Georgia As- sociation of Broadcasters and the Henry Grady School of Journalism, University of Georgia, Athens. Program includes day- long debate with FCC Commissioners Ken- neth Cox and Lee Loevinger, and hour and two-hour workshops on sales, sales promo- tions, rates and rate cards: FM and stereo: news and editorials; and a special copy- writing clinic. Speakers include William McAndrew, executive vice president in lharge of NBC News, and Dr. Frank Stanton, president of CBS Inc. ■ Jan. 22-23 — Television Code Board of Na- tional Association of Broadcasters, meeting, Miami. Jan. 24-26 — Midwinter convention of the Advertising Association of the West, Bakersfield, Calif. Jan. 24-26 — American Women in Radio and Television board of directors meeting, Hil- ton hotel, New York. Jan. 27-31 — Annual winter meetings of Na- tional Association of Broadcasters' radio, television and combined boards, Far Horizons hotel, Sarasota, Fla. ■ Jan. 28 — Annual business meeting of the Advertising Research Foundation at Hotel Gotham, New York. Jan. 31-Feb. 1 — Seventeenth annual con- vention of the South Carolina Broadcasters Association, Jack Tar Poinsett hotel, Green- ville, S. C. FEBRUARY ■ Feb. 2 — Thirteenth annual Communion Breakfast for Catholics in Television and Motion Pictures, 11 a.m., at the Beverly- Hilton hotel, following 9 a.m. High Mass at the Church of the Blessed Sacrament in Hollywood. ■ Feb. 3 — Deadline for comments on rule- making to authorize six UHF channels for airborne ETV in six Midwestern states. ■ Feb. 3 — Deadline for comments on UHF allocations tables proposed by FCC and Na- tional Association of Educational Broad- casters. Feb. 3 — Hollywood Ad Club luncheon meeting, 12 noon, at the Gaslight Club. Burton Brown. Gaslight Club president, will speak on the role of advertising in promot- ing his chain of clubs. Feb. 3-5 — Second annual Electronic Mar- keting Conference of the Electronic Sales- Marketing Association (ESMA), Barbizon Plaza hotel, New York. BROADCASTING, December 30, 1963 NIC im C«nf ral N«w wsi »^riiririrrriiBiltfitkiadBL rmrk r Li ■JIIIJIIJ.JJ.U.fc—ggfcaMBI 5 KW • SYRACUSE, ML V. ■ 570 KC HOW WEATHER SATELLITE PHOTOS LIKE THIS ARE IMPROVING DAILY FORECASTS FOR YOU TIROS SATELLITE PHOTOGRAPH of a typhoon in the Pacific Ocean shows huge pinwheeling system of white clouds. Photo was taken from a height of 450 miles; cross in center and angles at corners are reference points. Swift Bell System communications help the Weather Bureau collect and distribute weather information from outer space and around the world The latest weather information is im- portant to everyone. It affects farmers and their crops, air- lines and their passengers, businesses of all kinds. It affects people planning trips and vacations— in fact, everyone. Knowledge about the weather begins with raw data collected around the world by observers, ships at sea, planes and most recently, satellites which can pho- tograph large areas of the earth below. To be useful, this data must be col- lected rapidly for analysis. Fast Bell System communications speed torrents of it into the National Meteorological Center near Washington, D. C, every hour around the clock. At the Center, the data is fed into a computer which analyzes it electroni- cally. The computer's output is plotted automatically into maps of the weather conditions in the Northern Hemisphere —doing in a few minutes what previously took hours by hand. The maps, as well as other reports and forecasts, are then flashed to field sta- tions, where they form a basis for local and regional forecasts. The Bell System plays a major part in rushing these fore- casts to such users as newspapers and radio and television stations. With the help of fast, dependable Bell System communications, you get the benefit of the nation s progress in the techniques of collecting, studying and distributing weather information. 1. Weather information from the world over flows to Washington's National Meteorological Center and is printed out by banks of Bell System teletypewriters. 2. After a computer has processed the information, it guides this electronic plot- ter which automatically draws the all- important weather maps on which fore- casts are based. j|3 bell telephone system Owned by more than two mi/lion Americans BROADCASTING, December 30, 1963 13 FLORIDA'S affrd MARKET tuned in to REPRESENTED BY THE KATZ AGENCY, INC. EJOORLANDO • DAYTONA • CAPE KENNEDY 14 OPEN MIKE® Zionist pressures? editor: Will broadcasters bend to the will of pressure groups? This is a trade problem created by efforts of the Zion- ist movement to throttle all radio and television debates on public issues such as the Arab-Israel conflict, U. S. Middle East policy, the distinctions between Judaism and Zionism, the nature of anti-Semitism, etc. Kcop(tv) Los Angeles showed con- siderable ingenuity recently when local Zionists — at the last moment — backed out of a scheduled debate that had been widely promoted. The station televised the show anyway, dramatically focusing on an empty chair to show that they had fulfilled their obligation in endeav- oring to present both sides of the sensi- tive Zionist, anti-Zionist debate. Subse- quently, kcop aired a program on the Zionist position, paid for by a Zionist spokesman. At this point the American Zionist Council, seeking to assure that there would be no further debates, issued a public proclamation calling for a boy- cott of debates with the American Council for Judaism, a national mem- bership organization with an anti-Zion- ist outlook. In New York this refusal of the Zion- ist to debate current issues has per- sisted for several years. Many of the pro-and-con type of public affairs radio and TV programs have had to pass up discussions of these issues. Zionist rationale for this strategy is clear. They have open access to radio and TV, so why should they help provide a plat- form for a dissenting opinion. But broadcasters have a responsibility to offer listeners and viewers at least two sides of controversial issues. In all candor, they might ask themselves: Will we present only the pro-Zionist position on issues of the day? Will we knuckle under to Zionist pressure and boycott threats? Some stations have replied with an impressive "No." — Bill Gottlieb, pub- licity director, The American Council for Judaism, New York. (The American Council for Judaism de- scribes itself as a "national organization founded on the basic proposition that Juda- ism is a religion of universal values — not a nationality.") Spots produce smiles Editor: May I have your permission ... to reprint "Broadcasters produce the spots, Lufthansa produces smiles."? (Broadcasting, Oct. 7). — F. S. Tib- betts, general manager, wftl-fm Fort Lauderdale, Fla. (Permission granted, with credit to this magazine.) Broadcasting Publications Inc. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Vice President W infield R. Levi Secretary H. H. Tash Treasures B. T. Taishoff Comptroller Irving C. Miller Asst. Sec-Treas Lawrence B. Taishoff BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. Editor and Publisher Sol Taishoff Editorial Vice President and Executive Editor Edwin H. James Editorial Director (New York) Rufus Crater Managing Editor Art King Senior Editors: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams. Lawrence Christopher (Chicago), Dawson Nail, Len Zeidenberg; Associate Editors: Sherm Brodey, George Darlington; Staff Writers: Sid Booth, Gary Campbell, Barry Crickmer, Jim deBettencourt, Larry Michie; Editorial Assistants: Sonya Lee Brockstein, Tanii Oman; Secretary to the Publisher: Gladys Hall. Business Vice President and General Manager Maury Long Vice President and Sales Manager Winfield R. Levi (New York) Assistant Publisher Lawrence B. Taishoff Southern Sales Manager: Ed Sellers; Pro- duction Manager: George L. Dant; Traffic Manager: Harry Stevens; Advertising Assist- ants: Robert Sandor, Richard LePere, Carol Ann Cunningham, Claudette Artini; Secre- tary to the General Manager: Doris Kelly. Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston. Publications and Circulation Director of Publications John P. Cosgrove Joan Chang, William Criger. Christer Jonsson, David Lambert, Edith Liu, Natalie D. Lucenko, German Rojas. Bureaus New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5-8354. Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: John Gardiner, Charles E. Karp, Ellen R. McCormick. Assistant: Francis Bonovitch. Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning: Advertising Representa- tive: Robert T. Fennimore; Advertising Assistant: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP code 60601. Telephone 312 Central 6-4115. Senior Editor: Lawrence Christopher; Mid- west Sales Manager: Warren W. Middleton; Assistant: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP code 90028 Telephone: 213 Hollywood 3- 3148. Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Gail Learman. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9-2694. Correspondent: James Montagnes. Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title. Broadcasting*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting- Telecasting* was introduced in 1946. •Reg. U. S. Patent Office Copyright 1963 : Broadcasting Publications Inc. BROADCASTING, December 30, 1963 Does Jonny-cake meal have to be stone-ground? "Yep. There's no other fit way, except 'tween sharp-cut mill stones o' fine-grained Rhode Island granite . . . turnin' slow. Can't use anything but our Indian white- cap com, either. "Notice there's no 1\ stickin' up in the middle of 'Jonny-cake'? Sep'rates our griddle-cooked ambrosia from the yellow com bread that some honest but mis-led souls call by a name soundin' the same. There's nothin like Rhode Island Jonny-cake!" But, then, there's nothing quite like the Providence market, either. It reaches north, northwest and north- east into Massachusetts, and across to the Cape . . . west and southwest into Connecticut ... a compact area with a billion consumer dollars to spend. Some people even say Providence is Rhode Island. People in television sav Providence is \^ JAR-TV. \ Your personal print suitable for framlnjr — plus a sample of K. I. stone-pround Jonny-cake meal, with recipes — await your card or call. FIRST TELEVISION STATION IN RHODE ISLAND BROADCASTING, December 30. 1963 AN OUTLET CO. STATION NBC — Edward Petry & Co. Inc from WILLIAM S. BROWN, Canada Dry Corp., New York Canada Dry uses radio-TV to sell its mixers Canada Dry's king-size network TV and radio buy and supplementary local TV and radio spot purchases concen- trated over the holiday periods brought recollections to many radio advertising old-timers of the worldwide beverage company's long-time interest in broad- cast media in the U.S. It dates back to the late 20's, and amounts to what was practically a founding interest, not too long after the company's now-famous advertisement (the one that began "Down from Can- ada Came Tales of a Wonderful Bev- erage") appeared in the April 29, 1923, New York Times. The advertisement itself heralded the practical beginnings of the company's then-recent American identity, coming out of its American incorporation a few weeks earlier. There are early sketchy references to Canada Dry's buying radio time in the late 20's for commercial announce- ments on several radio stations in the metropolitan New York area. Station woda Paterson, N.J. (an early fore- runner of station wpat), for instance, featured the "Champagne of Ginger Ales" in a series of remote broadcasts from the local armory where a food show was in progress. On wmca New York (then located in the Hotel Mc- Alpin), the early radio great, Norman Brokenshire, was said to have handled some of Canada Dry's first spot an- nouncements. The first documented example of a nationwide radio network program sponsored by Canada Dry appears to be in the late 20's, when the com- pany began the sponsorship of the Canadian Mounted, an NBC Blue net- work presentation. About two years later, in 1932, the by-now-well-estab- lished company introduced to the na- tion's dial-twirlers via NBC's Red net- work a brash young comedian named Jack Benny. Early fans were later to recall that Jack "Nickle-Back-on-the- Bottle" Benny, as he came to be called (the reference being to the 5-cent deposit refund on the empty Canada Dry ginger ale bottle when it was returned), actually launched his repu- tation for being a prize skinflint. Radio Pivotal ■ By this time, radio was on its way to becoming a pivotal medium in Canada Dry's advertising thinking for the reason that it was show- ing itself to be an effective economical means of expressing the company's absolute insistence on quality manu- facture. Both Parry D. Saylor, president from 1924-35, and J. M. Mathes, who had 16 as New York office head of N. W. Ayer & Son supervised Canada Dry's adver- tising since 1921 when a first American plant began operations, had come to share a strong proclivity for the broad- cast medium. Mr. Mathes, who had been one of the founding group that in 1923 organized the American corpora- tion, set up his own agency in 1933 with Canada Dry as his first client. Although the great depression neces- sitated the company's cutting down on its plants for all but the most utilitarian types of advertising, some radio com- mercials extolling Canada Dry Ginger Ale appeared in the 1934-37 period. In 1935, R. W. Moore succeeded P. D. Saylor as president. By November 1938, as business conditions improved, Canada Dry signed up as sponsor of radio's original audience quiz show, In- formation Please!, via the NBC Red net- work. To this day, there are those who will swear that Information Please! was the all-time best. The next network sponsorship Cana- da Dry undertook was that of Sparkle Time with Meredith Willson (of "Music Man" fame) and his "Talking People," a kind of sassy version of a classical Greek chorus. That was in 1946-47. Now television was in its ascendancy and Canada Dry was not far behind. In April 1949, the company became one of the first in its industry to sponsor a full network program. The show chosen was Super-Circus, with co-hosts Mary Hartline and Claude Kirschner, on ABC-TV, and Canada Dry main- tained its sponsorship through Septem- ber 1952. National TV film syndica- tions of popular fictional and adventure characters came into their own in 1952. By November of that year, Canada Dry signed up to sponsor the ABC telecasts of Terry and the Pirates in 51 key cities. In December 1953, Canada Dry switched over to Annie Oakley, adding 1 5 more cities to its telecasts in the bargain. That series ended 12 months later. In October 1959, Canada Dry was back in the lists as sponsor of Walt Dis- ney Presents on ABC-TV. This spon- sorship was renewed for a second year until the program switched networks and changed from a black-and-white TV program to a colorcast. It was in 1960 that a new picture of Canada Dry's maturing interest in TV and radio as effective advertising media began to emerge which it has repeated with rising emphasis and larger dollar budgets every year since. It was to "pick your spots" and buy accordingly and use the buy to reinforce and sup- plement themes struck in print media. The national television aspect of "Canada Dry's Holidays 1963" cam- paign, waged for its mixers, was the largest such effort the company ever put forth. Scheduled in prime-time periods on the entire NBC-TV net- work, covering approximately 178 sta- tions, the commercial announcements built around a "Three Cheers for Par- ties" theme were designed as partici- pations contained within the shows themselves to assure top audience at- tention rather than as station or time breaks. Running Dec. 10 through Dec. 23, the company's TV drive was waged during the period when preholidays food-and-drink buying was at its heavi- est. The TV effort by itself reached more than 77 million TV homes and more than 155 million Americans. In addition to these network "buys," a record number of local TV purchases reaching into practically every key bot- tler and division market was made dur- ing the same holiday season. While it's too early to gauge results, advance indications already point to its having scored a record effectiveness. BROADCASTING, December 30, 1963 William S. Brown, vice president in charge of market planning and analysis for the Canada Dry Corp., New York, joined that firm in 1925. That was only two years after Canada Dry set up operation in the U. S. Mr. Brown served as advertising manager at Canada Dry for many years, and in 1943 he was elected vice president in charge of advertising. He was named vice president in charge of marketing in 1958, and he was elevated to his present post in 1961. McClellan Air Force Base* a vital part of the Sacramento market 'Project High Wire in which miles of electrical wiring is being reinstalled in F-100 jet fighters to modernize them. and BEELINE RADIO KFBK enables you to reach all of Sacramento's 19-county market. In this market, over a million people are respon- sible for one and a half billion dollars worth of retail sales. To get your share of these sales, your advertising message needs to be heard. And it is when you buy KFBK. It's only one of four Beeline stations — the key to California's rich inland valley and Western Nevada. McCLATCHY BROADCASTING COMPANY PAUL H. RAYMER CO. • NATIONAL REPRESENTATIVE KOH • Reno KFBK • Sacramento KBEE • Modesto KFBK • Sacramento KMJ • Fresno BROADCASTING, December 30, 1963 17 CG can make you well in Indiana. If you want it to doctor sales for your drug products, prescribe it, through ATS. John F. Dille, Jr., President IN TV: WSJV-TV (28), South Bend-Elkhart; WKJG-TV (33), Ft. Wayne RADIO: WTRC-AM and FM, Elkhart; WKJG-AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaka Times (Mom.) BROADCASTING, December 30, 1963 ■CJTi BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO December 30, 1963. Vol. 65. No. 27 RADIO-TV SWITCHES: $101 MILLION ■ Some major agencies losing accounts fight back with mergers ■ 1963 agency changes for broadcast accounts 15% ahead of 1962 ■ But total billings involved, $163 million, is practically same An estimated S101 million in radio and television billing changed agencies in 1963, a total that represents an in- crease of S16 million — or about 15.9fc — over the S85-million level in 1962. Though radio and TV accounted for a greater share of the total billing that changed hands (about 63 °c this year compared to 53^ in 1962 i. the total billing involved was only slightly more this year than last. The compilation of account switches in 1963 showed a total of 71 accounts of national — and broadcast — interest affected. This compares to 70 in 1962. In total, these accounts represented approximately SI 63. 6 million in overall billings, an estimated S3.1 million in- crease over the volume in 1962. The continued unsettlement in ad- vertising accounts appears in Broad- casting's yearly survey of changes. It takes on added significance when viewed against a background of more agency mergers. Agencies Merge ■ At least two merg- ers— that of North Adv., New York, and Lawrence C. Gumbinner advertis- ing announced last week and Interpub- lic's recent moves toward acquisition of the New York operations of Fletcher Richards. Calkins & Holden — followed the loss of main-line accounts. Ameri- can Tobacco moved its S12-miUion account — an estimated half of it in broadcast — from Gumbinner to BBDO. and Eastern Air Lines shifted more than S9 million in billings (over S2 million in radio-TV) from FRC&H to Benton k Bowles. Such acquisitions and mergers as those placed in motion by Interpublic also tend to give rise to possible client conflicts which in time materialize as further account switches. The continued importance of radio- TV in account switching was seen also in the "top 10" listing. These top accounts which shifted this past year allocated approximately 69^ of their advertising budgets to radio and television. The top 10 broadcast accounts came to S46.45 million in 1963. or approxi- mately the same level as the radio-TV top 10 billing the year before. Rising Billing ■ Though the volume of broadcast billing involved is on the rise, it's apparent from the study that a stabilizing influence on the number of switches is continuins. That stabili- zation began during 1962 after excep- tional unrest in accounts occured in 1961 and in the early pan of 1962. Perhaps the surprising factor in 1963 compared to the immediate proceding years is the rise in incidence of agency mergers. Among the key consolida- tions: ■ Post. Morr k Gardner combined with Keyes. Madden k Jones to form Post-Keyes-Gardner. ■ Erwin Wasey, Ruthrauff k Ryan was placed under the Interpublic um- brella. At the time of that acquisition, it was estimated that Erwin Wasey and its affiliates had billings of about S80 million, of which approximately S25 million were in overseas offices. About S20.3 million of its domestic billing is in broadcast. ■ Ellington & Co. and Donahue & Coe have announced their marriage. This merged operation — to be effective Jan. 1 — will have total billings of about S50 million. ■ Campbell-Ewald Co., Detroit, ac- quired all of the California operations of Fletcher Richards, Calkins k Holden, also effective Jan. 1. The addition rep- resents 22 more accounts for C-E. whose billing already topped SI 00 mil- Top radio-TV account switches in 1963 Billings Radio-TV Total Advertiser (in mil lions) New Agency Former Agen 1. Alberto-Culver S 7.7 S 8.0 JWT BBDO. Compton 2. Colgate-Palmolive 7.2 8.0 D"Arcy, Esty L&N. Bates 3. Beech-Nut 7.2 8.0 B&B Y&R 4. American Tobacco 6.0 12.0 BBDO Gumbinner 5. Vick Chemical 4.4 5.5 Morse. Burnett SSC&B. Morse 6. Revlon 3.2 7.0 Grey NC&K 7. Quaker Oats 2.8 3.6 PKL Compton. JWT 8. Johnson & Johnson 2.6 4.0 SSC&B Y&R. Ayer 9. Liebmann Breweries 2.5 7.0 FC&B JWT 10. De Luxe Readin; 2.5 4.0 D-F-S Zlowe TOTALS S46.45 S67.25 BROADCASTING. December 30, 1963 These accounts switched to new agencies in 1963 ACCOUNT TO Air France FSR Alberto-Culver V-0 5 shampoo JWT Command IWT American Bakeries JWT Taystee, Greenen cakes, breads in mid- west, CookBook bread and cake in southwest Merita bread and cake Taystee bread, cake in N. Y. Cushman retail cake stores American Cyanamid Breck Y&R Breck Y&R American Home Products Aero Shave C&W American Tobacco Co. Tareyton Filters BBDO Beech-Nut chewing gum, cough drops, baby foods, B&B Life Savers Hazel Bishop Daniel & Charles Block Drug Co. Green Mint mouthwash C&W Bon Ami FSR FROM BBDO BBDO Compton Y&R Tucker Wayne Wesley BILLINGS (in millions) RADIO- TOTAL TV $ 1.5 $0.5 6.0 5.8 2.0 1.9 4.0 2.1 BILLINGS (in millions) RADIO- 2.0 1. Reach, McClinton N.W.Ayer 3.0 2.6 Tatham-Laird 1.0 0.95 Gumbinner 12.0 6.0 Braniff International Airways E. L. Bruce Co. Creative Group North Y&R K&E SSC&B Dunnan & Jeffrey Wermen & Schorr C&W Christiansen 8.0 7.2 2.5 2.5 1.2 1.0 1.4 1.4 1.5 0.06 1.0 1.0 ACCOUNT TO FROM TOTAL TV Chesebrough-Ponds Cutex JWT DCSS 2.0 1.0 Q-Tips Esty Gumbinner 1.0 0.8 Colgate-Palmolive Ad detergent D'Arcy L&N 1.3 1.2 Vel Esty L&N 2.5 2.3 Quik-Solv Esty L&N 0.75 0.75 Fab Esty Bates 3.6 3.3 DeLuxe Reading Co. D-F-S Zlowe 3.5- 40 2.5 Eastern Air Lines B&B Fletcher Richards, Calkins & Holden 9.0 2.2 Eldon Industries Klau-Van Pieterson- Dunlap Direct 0.88 0.5 Elgin National Watch Co. Gumbinner McCann- 1.25 0.94 Marschalk Fels & Co. Zubrow Manoff 3.0 2.4 Florida Citrus Com- mission oranges C-E B&B 2.2 1.1 Glamorene Inc. Fletcher Richards, Calkins & Holden Riedl& Freede 1.0 0.48 H. J. Heinz Co. frozen soup DDB Maxon 2.0 1.0 Helene Curtis Suave M-E JWT 2.0 1.2 Isodine Pharmacal K&E Reach, McClinton 1.5 1.4 International Harvester Foote, Cone Aubrey, 2.5 0.75 farm equipment & Belding Finlay, Marley & Johnson & Johnson Hodgson Arrestin, Dental Floss, SSC&B Ayer 0.75 0.6 lion (one-third in broadcast). As yet, the West Coast additions have not been reported in terms of dollar volume bill- ing they represent. ■ Interpublic was near the point of adding Fletcher Richards (New York) to its huge complex near the close of 1963 (Broadcasting, Dec. 23). Inter- public already had some $130 million in broadcast billing — the New York broadcast activity of FRC&H would add still more of course. ■ A new agency has been created by North Advertising, New York division of the Chicago-based agency, and Law- rence C. Gumbinner Advertising Agen- cy. It will be known as Gumbinner- North Co. and will bill an estimated $18 million a year. (Also see story, page 21). The largest account shift of 1963 in terms of total billing was the transfer of American Tobacco Co.'s Tareyton cigarettes from Gumbinner to BBDO. In the changeover, Gumbinner lost about $12 million business ($6 million in radio-TV) and the loss undoubtedly was a factor in the agency's decision to merge with North Advertising's New York operation. 20 (BROADCAST ADVERTISING) Other king-sized account changes in- volved Colgate-Palmolive, which moved about $8.15 million in business from Lennen & Newell and Bates to D'Arcy and Esty. Beech-Nut, which assigned its $8 million ($7.2 million in broadcast) to Benton & Bowles from Young & Rubi- cam was another key switch. Alberto-Culver, which moved $8 mil- lion of its business from BBDO and Compton to J. Walter Thompson, and Vick Chemical, which moved $5.5 mil- lion of business, assigning half of it to Burnett and half to Morse, also topped the list. A feature of this latter transfer was a maneuver whereby Morse was assigned business formerly handled by Sullivan, Stauffer, Colwell & Bayles, while Leo Burnett assumed responsi- bility for business that was being relin- quished by Morse International. Airlines figured prominently in switches in 1963. Air France moved its $1.5 million account from BBDO to Fuller & Smith & Ross; Braniff Inter- national went from Cunningham & Walsh to Creative Group; Eastern Air Lines transferred its $9 million from Fletcher Richards, Calkins & Holden to Benton & Bowles, and National Air- lines moved twice — from McCann- Erickson to Papert, Koening. Lois dur- ing the early part of the year and from PKL to Kenyon & Eckhardt later in the year. Ad Council campaign on automation is ready The Advertising Council is ready to submit campaigns to the U.S. Depart- ment of Labor on the coming changes that automation will bring to the na- tion's work force. Submission of the campaigns has been delayed by President Kennedy's death. But the council expects to present the plans within the next 30 days and bring the first ads before the public 60 days after they have been approved. The campaigns have been divided into four categories: " Stimulate communities and com- munity organizations to work to rec- ognize and meet their changing employ- ment needs. ■ Use business press to inform indus- try and business leaders of their obli- gations to employes thrown out of work BROADCASTING, December 30, 1963 BILLINGS (in millions) RADIO- BILLINGS (in millions) RADIO- ACCOUNT TO FROM TOTAL TV Tiquiprin. medicated powder Micrin SSC&B Y&R 3.0 2.0 5a;, b 3 by SSC&B Y&R 0.25 0.05 shampoo Kitrhpns nf ^ara 1 pp - — ^ ~ - 1 UULb. UUIlt baked goods & Belding Hill Rogers 2.5 1.25 Lehn & Fink Tussv C. J. LaRoche Y&R 1.0 0.4 Dnrothv Grav Knrinpr V-E 1.5 0.3 Liebmann Breweries Rheingold beer FC&B JWT 7.0 2.5 Matey bath products KHC&A John Shaw 2.0 1.8 Max Factor Carson/ 3 e . e ' '/ere,. 1.7 0.4 Treatment line, eye Roberts Ballard make up. pan-cake. pan-stik. hi-fi fluid. erace. creme puff. Swedish formula hand cream and finishing powder National Airlines K&E PKL 4.5 1.0 PKL Y.-E 4.0 1.0 Nationwide Insurance Ogilvy, Benson & Mather Sackheim 4.5 1.9 Nestle Co. Decaf instant coffee W&L M-E 0.675 0.75 0.6 0.71 Noxzema Chemical shave cream D-F-S DCSS 0.75 0.71 skin lotion D-F-S 55115 0.75 0.71 Piel Bros. PKL Y&R 2.5 2.3 Pittsburgh Plate Glass Ketchum, JWT 2.0 0.5 glass division McLeod & Grove Procter & Gamble Lilt Burnett Grey 1.1 0.943 Pert Burnett Grey 0.6 0.6 Rayette (Aqua Net Tapinger hair spray) Gladney Direct 1.5 1.2 Quaker Oats Co. 3.5 2.8 ACCOUNT TO FROM TOTAL TV Puffed Rice PKL Compton Puffed Wheat Aunt Jemima PKL JWT frozen foods Revlon Living Curl, eye Grey NC&K 5.0 2.2 makeup. Touch & Glow, lipstick and nail enamel. Satin Set. Intimate Silirarp Rahv's Sili- Grey W&L 2.0 1.0 C3T6, Bronze Lustre. Clean & Clear. Con- tpmnnra Hlparawav Persuade Singer Sewing Machine JWT Y&R 4.0 2.0 Co. United Biscuit 1.65 1.2J Keebler Supreme MJ&A Lewis & Gilman 0.4 Strietmann Supreme MJ&A Ralph Jones 0.85 Supreme Bakerv MJ&A Durey Ranck 0.4 Adv. United States Rubber Co. Tires DDB Aver 5.4 1.0 Chemical division, PKL Fletcher 1.2 0.5 textiles Richards. Calkins & Holden Vlck Chemical Co. Tri-Span Morse Inter- SSC&B 2.75 2.2 Sinex national Va-Tro-Nol Clearasil Burnett Morse Inter- 2.75 2.2 Lavoris oral spray national Vapo-Steam Wander Company Foote. Cone Tatham-Laird 1.8 1.8 Ovaltine & Belding Westinghouse TV-radio division M-E Grey 1.2 0.8 Whitman & Son Gardner Ayer 1.0 0.6 W. F. Young Inc. JWT Gotthelf 1.2 0.9 Absorbine Jr. Gotthelf JWT 2.0 1.9 by automation and the advantages of retraining personnel rather than hiring new workers. ■ Aim at workers whose jobs may become obsolete to get them condi- tioned to the need to learn new skills. « Combat tendencies by teen-agers to quit school before graduation. The campaigns were planned by the council, a public service organization formed by voluntary contributions of money, space and time from industry and advertising agencies, after the Labor Department presented it with the problem earlier this year. Business briefly . . . Texaco. The Oldsmobile Division o: General Motors and the Columbia Rec- ord Club have purchased full sponsor- ship of CBS Radio's New Year's Day coverage of the Cotton Bowl game in Dallas. The broadcast will start at 1:45 p.m. EST. The game will pit un- defeated Texas against once-defeated Navy. Sponsor agencies are: Benton & Bowles. New York for Texaco; Wun- derman. Ricotta & Kline. New York, for Columbia and D. P. Brother & Co.. Detroit, for Oldsmobile. The Dow Chemical Co., through Mac- Manus. John & Adams, New York, has purchased sponsorship in 1 1 nighttime programs over NBC-TV. The programs are: Espionage. The Eleventh Hour, Monday Night at the Movies, Mr. No- vak. International Showtime, The Lieu- tenant, The Joey Bishop Show, Saturday Night at the Movies, Temple Houston, Sing Along and Bill Dana. Gumbinner-North merger set for early 1964 The merger of the Lawrence C. Gumbinner Advertising Agency, Inc. with the New York division of North Advertising. Inc. of Chicago was an- nounced by both firms last week. Final details still are being worked out in the move that by early 1964 will see the consolidation of the two agencies' accounts. The agreement apparently does not end North's out- let in New York, since Don P. Nathanson. president of North of Chicago, and Harold Rosensweig. North's treasurer, will be members of the board of directors of the new Gumbinner-North Co. Officers of the consolidated com- pany will be Lawrence C. Gumbin- ner, chairman of the board: Milton Goodman, president and creative di- rector: Bruce Dodge, executive vice president: Ben Goldsmith, vice presi- dent and chairman textile division: Sumner Wyman and Lester A. Del- ano, senior vice presidents. The com- pany said that all other officers of both agencies will retain their jobs. Among clients that North of New York brings to the merger are Amer- ican Home Products: Boyle-Midway Division. Botany '"500" suits and Remco Industries. Major Gumbinner clients are Chap Stick Co.. Heublein Inc. and American Home Products: Whitehall Division. BROADCASTING, December 30, 1963 21 Most commercials in November: toys & games The pre-holidays push by toys and games manufacturers moved them into No. 1 position in November in terms of national spot and local tele- vision commercials on the air. A compilation by Broadcast Ad- vertisers Reports last week showed that sales messages for toys and games totaled 5.04% of all non-network commercials monitored by BAR on 23 1 stations in 73 leading markets in one week of November. In BAR's October report toys and games were No. 2, behind cereals. The category of pain, cold and indigestion remedies placed second in November with 4.31% of the total, and cereals ranked third with 4% . In all, BAR counted 156,348 non- network commercials a week in its November monitoring. This was 12,- 266 fewer than in October. Most of the drop-off was attributed to the fact that monitoring in some markets in- cluded the Nov. 22-26 period when stations pre-empted commercials in order to concentrate on coverage of events surrounding President Ken- nedy's assassination. In addition, the October report covered seven more stations in two more markets than the November report. In all, the top 10 categories in No- vember again represented about one- third of all non-network commer- cials for all 98 categories on the air. Others in the top 10, behind the three leaders, were bread and rolls (3.14% of all non-network commer- cials); beer and ale (3.05%); soft drinks (2.89%); local automotive dealers (2.85%); petroleum products, batteries and antifreeze (2.71%); cof- fee and tea (2.56%) and publications (2.46%). Anything close to English is acceptable CUP-O-GOLD SALES INCREASE WITH TEEN-AGE CONTEST "Youth will be served," says the old proverb, to which the Hoffman Candy Co. of Los Angeles and its advertising agency, Anderson-McConnell of the same city, might append a footnote that serving youth can sometimes be very profitable for the server. A case in point is the radio cam- paign for Hoffman's Cup-O-Gold candy bar — a $35,000 six-week schedule of 325 commercials a week, spotted en- tirely on programs with strong teen-age appeal to promote entries to the "Win Lots of Things" contest. Eye-catching, in-store dump bins with "take one" contest blanks implemented the air cam- paign. Cashing in the popularity of surfing with California youth, the contest in- cluded 10 Dewey Weber surfboards in the 126 awards made each week and the grand prize was a "woodie" station wagon (a 1947 Ford). Station wagons are needed to transport surfboards to the beach and, as few teen-agers can afford new ones, the old "woodies" afford new ones. Those dating back to the days of wooden panels have become status symbols. The six-week contest promotion ran on khj and krla Los Angeles, kewb and kya San Francisco, kmen San Dick Hoffman (I), president of Hoff- man Candy Co., presents Cup-O-Gold grand prize winner, Lee Rogo, 16, with keys to "woodie" station wagon. Look- ing on is Doug Anderson (far right), president of Anderson-McConnell, Los Angeles, and backseat driver, Gene Behrman, agency account executive. Bernardino and kcbq San Diego, all California. More than 2,000 entries came in and Cup-O-Gold sales shot up well ahead of expectations, according to Merv Oakner, A-M vice president and account supervisor. "Exclusive catering to young adults is responsible for unprecedented success in the loading operation at the point of sale," he said. "Everything from the radio time buys to contest rules was angled toward youth, the big candy bar consumers." Illustrating the "today's youth flavor" of the contest rules, Mr. Oakner cited such examples as "entries must be post- marked before 12 midnight, or we'll rat on you," "Entries must be in English or pretty close" and "Losers in the Crest survey are not eligible." Noyes & Co. to merge with Kenyon & Eckhardt The merger of Noyes & Co., Provi- dence, R. I., with Kenyon & Eckhardt, New York, effective Jan. 1, 1964, was announced last week. The move will add approximately $3 million to K&E's total billing. Noyes is headed by Frederick C. Noyes, who will manage the new Provi- dence office of K&E. Clients include the Marlin Firearms Co., G. C. Mer- riam Co., publisher of the Merriam- Webster dictionary, and divisions of the Firestone Tire & Rubber Co. and the General Electric Co. The Noyes organi- zation was founded in 1921. National Research denies FTC false ad charges National Research Corp., Lafayette, La., has denied formal charges by the Federal Trade Commission that it made false advertising claims on radio and television for Enurol liquid and capsule 22 (BROADCAST ADVERTISING) BROADCASTING. December 30, 1963 . . . the tenth largest consumer market in America Within seventy miles of the intersection of Interstate routes 70 and 75 are the business centers of seven metropolitan areas ... three and one-half million people ... tenth largest consumer market in America! Situated in the geographical center of Megacity 70-75 are the transmitters of WHIO-TV, AM, FM — powered to reach a huge segment of this concentrated audience with a total buying power of over seven billion. Let George P. Hollingbery tell you how efficiently and eco- nomically you can reach it. Megacity 70-75! BROADCASTING, December 30, 1963 WHIO-TV • CBS • CHANNEL 7 WHIG WHIO-AM-FM • DAYTON, OHIO Associated with WSB, WSB-TV, Atlanta, Georgia, WSOC. WSOC-TV, Charlotte, North Carolina and WIOD-AM-FM, Miami, Florida 23 PGW signs KFDX-TV Peters, Griffin, Woodward Inc., New York, has signed as exclusive national sales representative of kfdx-tv Wichita Falls, Tex., ef- fective with the start of the new year. Signing the contract are (1 to r): Howard Fry, vice president and sales manager of kfdx-tv; Wil- liam J. Tynan, PGW Midwest TV vice president, and Lloyd Griffin. PGW president of TV. Principals of Wichtex Radio and Television Corp., kfdx-tv's licensee, are Darrold Cannan Jr., Mr. Fry and Darrold Cannan Sr. The three are also officers of kfdm-am-tv Beaumont, Tex., which has been represented by PGW since 1946. medication (Broadcasting, Nov. 18). National replied that it has never claimed Enurol would " 'prevent and cure' " arthritis, rheumatism and other aches, but only that it "relieves these ailments by relieving the pain and the cause of pain." The Enurol manufac- turer maintained that the following ad- vertising claims, challenged by the FTC, are true: that Enurol will (1) help rid the body of diseased and damaged tissue and aid in building new tissue; (2) enable a person to maintain good health and (3) is a new and scientific discovery and achievement. Agency appointments... ■ The Howard D. Johnson Co., Wol- laston, Mass., has appointed Harold Cabot & Co., Boston, to replace N. W. Ayer, Philadelphia. Ayer, which will leave the restaurant firm in March of 1964, says total billings have been about $1 million (little of it in radio-TV). The agency also says the switch came because Howard Johnson's growth brought some of its products into com- petition with other Ayer clients. ■ American Enka Corp. (yarns and fibers) has appointed Erwin Wasey, Ruthrauff & Ryan as advertising agency effective Jan. 1. Total advertising by the company, which is heavy in print, is more than $2 million according to the advertiser. ■ The Commerce Drug Co., a division of Maradel Inc., announced last week the Ora-Jel account will move from Daniel & Charles to Ted Gotthelf As- sociates Ltd., New York. No broadcast plans have been announced. ■ Charles Pfizer & Co.'s Leeming-Pac- quin division has assigned its consumer advertising for Desitin products to Compton Advertising, New York. The Robert Becker Agency, which formerly handled the account, retains the medi- cal-professional advertising. Weatherman plays a role in Campbell winter push The Campbell Soup Co., through BBDO, New York, has launched a winter campaign featuring spot radio, daytime commercials on the three TV networks and spots on Campbell's regu- larly sponsored shows: CBS-TV's Lassie and ABC-TV's Donna Reed Show. The full-line promotion is centered around long-range weather forecasts, presented over radio and TV as an intended plan- ning aid for consumer purchase and stocking of soup. Forecasts, prepared by Weather Trends Inc., New York, will give Janu- ary weather predictions as well as a glance at February and March weather. The forecasts will predict colder periods and precipitation for seven regions of the nation. Udall ready to spur Hill action on tobacco Representative Morris K. Udall (D- Ariz.), critic of tobacco commercials that glamourize smoking for young people, has served notice that he has no intention of letting Congress ignore evi- dence linking smoking and health. Representative Udall, author of legis- lation that would bring smoking prod- ucts under the jurisdiction of the Food & Drug Administration — an act that would permit the agency to require "haz- ardous substance labeling" — said in a House floor speech Dec. 21 that he is awaiting reports on his legislation from the Department of Health, Education and Welfare. Noting a recent rise in the price of tobacco stocks, the lawmaker said news stories report that tobacco industry lead- ers are convinced that Congress will not follow up a pending report of the U. S. surgeon general with legislation. "I want it clearly understood," Repre- sentative Udall said, "that the tobacco industry leaders do not speak for me when they say that Congress will con- tinue to ignore this problem. ... I in- tend to follow up [the report] with re- newed efforts to enact legislation to cope with a most serious health menace in this country." Rep appointments . . . ■ Wkix Raleigh-Durham, N.C.: Adver- tising Time Sales as exclusive national representative, effective Jan. 1. ■ Waye Baltimore: Spot Time Sales, New York, as national representative effective Jan. 1. A new 'per inquiry' gimmick: religious shows A Florida advertising agency has offered radio stations a "per inquiry" religious program with participating stations told to "take full amount of contributions sent in less our 15% commission." The offer is being made on a 13- week trial basis by Alfred L. Lino & Associates, St. Petersburg, on behalf of Reverend John Rawlings of the Lockland (Ohio) Baptist Church. In a form letter to stations, Arthur B. Cohen, radio-TV director of Lino, said the Lockland church's "radio ministry program . . . reaches into homes around the globe. We would like to expand our use of radio and this is why I am writing to you." Mr. Cohen said his agency is at- tempting to evaluate stations which are to be added by the church pro- gram in this manner: "We will send you a one-hour taped program each week for 13 weeks. These programs will be aired at a time when you think they will do the most good. During this 13- week trial period, all mail will be addressed to your station. You may take full amount of contributions sent in less our 15% commission. Then forward the correspondence to Reverend Rawlings so that he may place the names on his mailing list." Les Combs, wstu Stuart, Fla., re- ceived one of the letters and said it would be "very embarrassing to the entire industry" if any station accepts the offer. Kenneth Small, executive secretary of the Florida Association of Broadcasters, said that he did not know if any stations have accepted the Lino offer. 24 (BROADCAST ADVERTISING) BROADCASTING, December 30, 1963 new IV Tape Recorder Compact . . . completely transistorized . . . compatible recorder at a budget price! NEW TR-4 You can change your sights on low- cost TV taping equipment— it doesn't have to be incompatible! For the first time you can have budget equipment that's completely compatible with all standard quadruplex recorders. Fully tran- sistorized for compactness and dependability, the TR-4 provides professional broadcast quality. This is a complete quadruplex machine for both record and play- back. It's standardized and modu- larized for ease of installation and simplicity of operation. Uses standard modules (like those used in RCA's deluxe TR-22 Recorder). Has space for color modules. A compatible recorder at a compact price ! Completely contained in one 33" x 22" x 66" unit. RCA Broadcast and TV Equipment Building 15-5, Camden, N.J. See the TR-J,, before you buy something less! THE MOST TRUSTED NAME IN TELEVISION HOW C-E DRY RUNS COMMERCIALS Closed-circuit video tape system in Detroit permits agency to provide own staff and client with electronic tearsheets The inventory of hardware for the modern advertising agency is no longer confined to the sophisticated realm of computers which automate the moun- tains of paperwork and media mathe- matics. Now this hardware inventory also includes the video tape recorder and associated gear which may be employed to make electronic storyboards, to pro- duce experimental commercials and to record or play back the finished com- mercial or program product — that of the agency's own or its competition — in the form of electronic tearsheets. Campbell-Ewald Co., Detroit, in pri- vate showings last week to its own ex- ecutives and staff, announced that it now owns and operates an extensive video tape system. The agency has in- stalled a new all-transistorized Ampex VR-1I00 to serve three principal con- ference rooms in two buildings and some two dozen separate monitors in execu- tive, creative and account group offices. Campbell-Ewald's closed circuit video tape system is dubbed "wceco channel 6." It represents an investment of more than $100,000. Buildings Linked ■ Besides the Am- pex machine, the system incorporates one studio camera chain, 35 mm and 16 mm projectors, and a variety of other related visual and aural communi- cation equipment and remote controls. The system links many locations on various floors which the agency uses in the adjoining Argonaut and General Motors buildings. Subsequently it is possible that color TV modules and electronic editing features will be added. Installed but a few weeks ago, and not disclosed generally to most G-E cli- ents or staff until mid-December, the new video tape system already has been used for the experimental study of com- mercial production problems and to re- cord competitive commercials off-the- air. Heretofore the agency has used the video tape facilities of wjbk-tv Detroit to screen its tapes. During the past year wjbk-tv has been able to feed tape previews into the agency's basic closed circuit system. Campbell-Ewald this year has spent a total of some $34 million in the broadcast media, an increase of $2 mil- lion over 1962 and approximately one- third of all the billings it places for its various clients. Of the broadcast bill- ing, $27.5 million goes into TV and $6.5 million into radio. The agency's client list includes Chevrolet, Delco, United Motors Serv- ice, General Motors institutional, GM Acceptance Corp., Firestone, Marathon Oil, Moto-Mower, Florida Citrus Com- mission and Florist Telegram Delivery Association among others. During the year C-E has made a total of 141 TV film commercials and 56 tape commercials for both network and spot use. Nearly one-third of the com- mercials for Chevrolet now are on video tape. Surprise Segment ■ C-E's new video tape system was unveiled for top agen- cy officials Dec. 16. Executives at the special taped presentation included Henry G. Little, board chairman; Thomas B. Adams, president, and oth- ers. This showing included a surprise segment playing back a video-sound recording of the men as they entered the conference room for the presenta- tion. The showing was repeated later for staff executives and others in the creative and account groups. "From the standpoint of saving time, increasing our efficiency and improving our product, we think this video tape machine is a great addition to our ar- senal of electronic weapons in the ad- vertising wars," it was pointed out by Kensinger Jones, senior vice president and creative director of the agency. Mr. Jones recalled that Fairfax Cone of Foote, Cone & Belding once pointed out the importance of people to an agency by noting that 95% of an agen- cy's "inventory" went down on the ele- Members of Campbell-Ewald's executive committee watch the conference room monitor of the video tape system. (L-r): Joseph J. Hartigan, senior vice president and chair- 26 (BROADCAST ADVERTISING) man of the board; E. A. Schirmer, senior vice president; Thomas B. Adams, president, and Colin Campbell, exec- utive vice president. BROADCASTING, December 30, 1963 vator every night. "I'm glad Mr. Cone allowed 5% for equipment," Mr. Jones continued, "because without the neces- sary tools an advertising agency cannot possibly continue to produce the kind of advertising — particularly electronic advertising — that is necessary today." Campbell-Ewald over recent years has endeavored to keep up with the electronic requirements of the art, Mr. Jones said, and "I think to some extent we have stayed ahead of the field." More Machines ■ The agency for sev- eral years has had a large bank of data processing machines on the seventh floor of the Argonaut building to han- dle general research and accounting needs. A Burroughs computer system is now being installed and will be ready late next year to automate billing and other procedures such as production schedules and traffic control as well as research and media analysis. Mr. Jones noted that until now the agency had its share of the typical prob- lems involved in getting agency and cli- ent people together to screen and ap- prove the growing number of video tape commercials produced. "Today we can get a tape commercial in here and in five minutes from now we can show it to somebody," he said. "This equipment is going to be of significant value in reducing man hours wasted both at the agency and on the part of the client," he added. Outside screening not only has in- volved problems of time and place for large groups of people but also that of security where previews or approval of highly competitive product spots are involved, it was indicated. Added Audience ■ "Another thing that I think is important is that we have a lot of activities around here that are seen by limited audiences and they are activities that should be expanded. More people should know about them," Mr. Jones said. "Today we have this wonderful way of recording a meeting, visually and in audio form, so that it can be replayed and many more people can see those things which they should see." Mr. Jones cited the value of the agen- cy's video tape system for the creative department too. "We can experiment with a television camera and a tape machine," he said, "and we can try things, play them back, look at them, figure out what was wrong or right and improve it." This already has been done in experimentation with lighting and camera angles for new commercials for the Florida Citrus Commission. "Then we also have the necessity in our business of knowing what the com- petition is doing," Mr. Jones explained. "With this tape machine we can moni- tor competing advertising." An example shown in the presentation: extracts from a recent Bob Hope program and a commercial for Chrysler Corp.'s Dodge Dart. Vice President O. W. (Woody) Klose Jr. explained details of the agency's master control-television conference room on the 11th floor of the Argonaut building and the newly refinished main conference room in the General Motors building, designed chiefly for Chevrolet account use. All three of the conference rooms have associated master control rooms and full visual-aural gear, includ- ing 35 mm and 16 mm projectors, tran- scription and sound tape equipment plus remote control lighting, screens and agency's creative staff will be able to become more familiar with the practical problems of production through experi- mentation with the closed circuit sys- tem. He noted that writers, for instance, as well as many others often are not present when the actual production is made. The cost of producing a network minute commercial now runs around $10,000 to $12,000. Cost of time in the professional studio runs about $500 an hour. Playback fees for viewing tapes on someone else's machine runs $100 an hour. The cable linking wjbk-tv's video tape unit to C-E's system cost the 0. W. Klose Jr. (r), vice president and director of broadcast creative, adjusts Campbell-Ewald's Ampex VTR in the agency's radio-TV control center as other automated features. Cinemascope Too ■ The 1 1th floor conference room can accommodate 70 people and has a 25-foot Cinemascope screen as well as kitchen facilities for both serving guests and preparing food products for experimental work. The Chevrolet conference room features a stereo sound system incorporating 16 speakers. Campbell-Ewald has been testing stereo FM commercials for Che vrolet_( B roadc asting, July 29). The closed circuit system can moni- tor off-the-air AM and FM as well as TV. The system functions internally on TV channel 6, a channel not used local- ly. Chief engineer in charge of the sys- tem is Al Eicher, who has been with the agency a year and was formerly part owner and chief engineer of wmic St. Helen, Mich. He was with wnem- tv Saginaw-Flint-Bay City, Mich., for five years. Mr. Klose felt the final production of TV commercials at regular professional studios in New York or Hollywood may become more efficient and possibly less expensive since more members of the Kensinger Jones (I), senior vice presi- dent and creative director, and Hugh Lucas (c), vice president and director of radio-television, look on. agency over $3,300 a year. These are but a few of the basic economic factors in electronic advertising today. Humor gains attention, but does it sell goods? Results of a recent advertising study, released last week in New York, indi- cate that humor is an effective attention- getter, but it cannot sell the product by itself. The study, announced in Design Sense, house publication of the market- ing firm of Lippincott & Margulies. re- ferred to a TV campaign using a hum- orous approach for a bread firm. Re- search showed that the public aware- ness of the brand increased greatly, but the public's buying attitude toward the product did not change appreciably. The magazine also cited another firm's use of humorous cartoon charac- ters on TV. After the characters had attracted the viewers' attention, live- action cut-ins of the product were used in the final sales pitch. The study was carried out to determine guidelines for the use of humor in marketing. BROADCASTING, December 30, 1963 27 THE MEDIA Big '64 issue: CATV regulation OPERATORS URGED TO OPPOSE FCC'S PROPOSED RULEMAKING The FCC's proposal for protecting television stations from microwave- served community antenna television systems shows signs of developing into one of the most controversial issues the commission will face in 1964. The National Community Television Association Inc., is urging its members to hire communications attorneys and oppose the proposed rulemaking under which microwave grants for CATV op- erations would be conditioned on the systems' agreement to protect TV sta- tions in their areas (Broadcasting, Dec. 16). The current issue of the NCTA Bul- letin is warning CATV systems that all of them are involved, not only those among the one-third of the associa- tion's membership who are served by microwave. "If you are one of the two- thirds of the NCTA membership not served by microwave," the bulletin adds, the problem of FCC regulation "may face you tomorrow." An NCTA official said "many thou- sands of dollars" are being sent by the CATV industry in an effort to develop "facts and figures" to present to the commission on what the impact of the proposed rules would be on CATV sys- tems. He also said the NCTA would ask the commission for an extension of the Jan. 22 deadline for comments on the proposal. He said the organiza- tion's researchers could not meet that deadline. Broadcasters Pleased ■ Broadcasters, of course, welcomed the proposals when they were initially put forth in a rulemaking limited to the business ra- dio service, last year (Broadcasting, Dec. 17, 1962). The commission this month revised the proposed regula- tions, and proposed making them ap- plicable to microwave grants in the common carrier as well as the business radio service. Most commissioners appear to favor some form of CATV regulation. Only Commissioner Lee Loevinger, former head of the Justice Department's anti- trust division, has expressed opposi- tion. He is afraid that competition by CATV systems will be completely sup- pressed. NCTA is opposed primarily to the delayed nonduplication proposal in the rulemaking. This provides that, if a station in a CATV system's Grade A contour requests it, the system would have to refrain from duplicating the station's programs for 15 days before and after the broadcaster carries them. The system would also have to honor a request to carry the station's programs. The proposed regulations are less strict than those originally proposed. The commission had suggested prohibit- ing duplication of programs for 30 days before and after a station carries them. However, NCTA still feels the non- duplication proposal will put many CATV systems out of business by limit- ing the choice of programs they can of- fer potential customers. Who Gets Hurt ■ This question of economic impact is the crucial one, for the arguments of both sides of the is- sue. The commission says NCTA has not submitted proof of its contention that delayed nonduplication would crip- ple CATV systems. And NCTA says there is no proof that a CATV system has ever had such an adverse impact on a television sta- tion as to hamper its ability to dis- charge its "obligations under the Com- munications Act." The commisison, which has long been concerned about the need for protect- ing TV stations from CATV competi- tion, is pressing ahead on the rulemak- ing route with renewed confidence as a result of the Carter Mountain case. In that decision, the court held that the commission had authority to condition microwave grants on the CATV sys- tems' promise to protect TV stations in their area (Broadcasting, May 27). The commission is also studying a staff document contending that the agency has authority to regulate all CATV systems, regardless of whether they rely on microwaves, under exist- ing statutes. The staff says there is no need to request additional legislative authority from Congress. Talks Continue ■ The commission, however, is still interested in reaching agreement with NCTA on draft legisla- tion that would provide this authority and which both sides could support in Congress. The commission has asked NCTA representatives to meet with an FCC panel in another in a series of ses- sions that have been devoted to this question. The meeting, will be held "sometime" next month, according to NCTA officials, and will probably in- volve discussion of the proposed rule- making, as well as legislation. The commission will be represented by Commissioners Robert T. Bartley. who serves as chairman of the three- man FCC group, Frederick W. Ford and Kenneth A. Cox. NCTA will be represented by A. J. Malin, Rochester, N. H.; Martin Malarkey, Washington, D. C; Bruce Merrill, Phoenix, Ariz.; and Eugene Schneider, Casper, Wyo. The commission has, in effect, been regulating new CATV systems using business radio microwaves since it in- stituted the rulemaking in that area a year ago. It has conditioned grants on the systems' "voluntary" acceptance of conditions in the rulemakings. LBJ Issue ■ This situation came to nationwide attention early this month when the commission rejected a CATV system's request for waiver of the non- duplication condition so that it could compete fully with ktbc-tv Austin, the Court supports FCC's authority on AM freeze A federal court in Washington has given the FCC a clean bill of health on its AM freeze. The U. S. Court of Appeals for the District of Columbia unanimous- ly held that the FCC acted within its authority in refusing last year to accept any more applications for standard broadcast stations pending its review of AM engineering regula- tions. Nine applicants, all of whom filed AM applications after the May 15, 1962 deadline went to court to force the commission to accept their bids, which were in conflict with applica- tions already on the processing line. They claimed that they had followed the Broadcast Bureau's processing line cut-off date of May 25. It also was claimed that the FCC's freeze was imposed without a hear- ing, contrary to the Administrative Procedure Act. The appeals court held the com- mission's action was a procedural step, not bound by APA rules. It recommended, however, that the FCC either ought to accept the nine applications or not to grant any ap- plications already on the processing line in conflict with them. The Dec. 20 decision was by Chief Judge David L. Bazelon, and Circuit Judges George T. Washington and William M. Bastian. 23 BROADCASTING, December 30, 1963 "Tell Me Not in Mournful Numbers was more than a public service contribution by the Public Affairs Department of KNXT. It was a public awakening to what is being quietly accomplished in the community... an indication to the television industry as to what can be done with the direct approach in the documentary -drama!' Arlene Carber, THE CITIZEN-NEWS (Hollywood) "An extraordinary dramatized case study... by long odds the most distinguished work that any local station has produced this year.. .a splendid TV production by any standard? Cecil Smith, LOS ANGELES TIMES . . well done, skillfully enacted and thoroughly researched!1 DAILY VARIETY 'The most fascinating hour of the new television season... high entertainment in a highly informative, soaringly adult package." George Laine, SANTA MONICA EVENING OUTLOOK On the evening of November 7, from 10 to 11 pm, KNXT broadcast "Tell Me Not in Mournful Numbers," a dramatized case history of the only "numbers syndrome" in psychiatric records: a 12-year-old Los Angeles girl who could think, write and speak only in numbers. The hour marked another important "first" for Los Angeles' leading television station. These sample comments from the Southern California press, typical of the reaction of both reviewers and the viewing audience (an audience for the period larger than that of the other two network stations combined* ), are apt indication of the calibre of this unprecedented local program. ®KNXT CBS Owned • Channel 2, Loi Angelet *S«~J on ARB Telephone Coincidental Su/vey tilimales. subject to oiulillcjCons w*"ck KNXT will supply on request. if you were a You wouldn't hire just anyone to host your jazz show . . . you'd find an authority to get intimate with 2,000,000 jazz-loving Texans who enjoy the best in contemporary music. THE JAZZ SHOW is different. Host Dick Harp makes it different. He's the Southwest's true authority, having devoted more than 20 years to jazz . . . owner of the fabled "90th Floor" hangout for jazz buffs . . . producer of classic jazz albums. Harp presents modern jazz music, discussed in layman's terms and capped by interviews with top artists. Three nights a week, Texans hear the intimate Sound of the Southwest on THE JAZZ SHOW . . . We'd be happy to slip in a spot or two for you. Call Petry for details . . . it'll make you feel like a Texan. KM 820 RADIO THE SOUND OF THE SOUTHWEST WFAA-AM-FM-TV Communications Center - Dallas/ Broadcast services of The Dallas Morning News/ Represented by Edward Petry & Co., Inc. station owned by President Johnson's wife and two daughters and now held in a trust (Broadcasting, Dec. 16). The CATV system, TV Cable of Austin, complained that a competitor, Capital Cable Co., was not bound by the same condition and, therefore, had an unfair advantage. Capital Cable, however, unlike TV Cable, had chosen to operate by off-the-air pickups and cable rather than accept the conditions required of systems that accept micro- wave grants. The FCC's problem was further com- plicated by the business connections between Capital and ktbc-tv. Capital has its antenna atop the station's tower, and LBJ Co., licensee of the station, has an option to buy 50% of the CATV. TV Cable said in its request for waiver that while the FCC is imposing limitations on the operations of the cable company's business, "purportedly for the purpose of protecting the local television broadcast station," that sta- tion and Capital Cable were uniting "to provide wholly unrestricted CATV to the community." The commissioners were annoyed at the spot in which TV Cable placed them. The fact that the Johnson sta- tion was involved projected the case in- to national headlines. But the commis- sioners maintained that TV Cable had voluntarily accepted the condition and that the commission had no choice but to deny the request for waiver. Some 15 other CATV systems had accepted the same condition along with a micro- wave grant in the past year. And the commission felt there was no reason to start reversing itself in Austin. Commis- sioners realized, however, that rejection of the waiver request could be regarded as being motivated by a desire to pro- tect the interests of the President's fam- ily. Loevinger Dissent ■ The lone dis- senter to the commission's decision was Commissioner Loevinger. And his brief statement could serve as the text of the NCTA's opposition to the commission's CATV rulemaking. He said that no showing was made establishing the need for restricting TV Cable's operation "to preserve" ktbc-tv. "The commission assumes here, as it has elsewhere," Commissioner Loev- inger continued, "that the burden is on the CATV operator to demonstrate by evidence that his operation should not be subject to limitation in favor of the local television station." He called this approach "wrong in principle" and said "limitations should not be imposed upon the operation of enterprises unless and until some need has been established that is related to the public interest. ... In the absence of any evidence the presumption should be in favor of free and competitively untrammelled enterprise, rather than regulation." 30 (THE MEDIA) FM gaining strength in competition with AM The competitive nature of FM to AM is growing stronger with the in- creasing number of FM receivers ap- pearing in the market, a Fort Worth area survey has shown. The survey also indicated that although the educational and income levels of FM listeners are high, their tastes in music are far from dedicated to the classics alone. The FM survey was conducted by the radio-television department of Texas Christian University during the summer months of this year. It was sponsored by wbap-fm, kfjz-fm and kxfm(fm), all Fort Worth. The three stations are affiliated with AM outlets. The survey reported that 70% of the persons contacted had FM receivers and that an additional 15% planned to purchase sets within the year. The re- port did not indicate the size of the cross-section on which these figures were based. According to the report 62% of the respondents had attended college and 35% placed themselves in the over $10,000 a year income bracket. But education and affluency didn't indicate stuffiness since 55% preferred semi- classical music, 40% show tunes, 37% popular standards and 25% classical. FM, according to the survey, has presented its own image and survey respondents who "preferred FM would not bother with standard AM formats." KBMT(TV) has opposition to short-spacing plans Kbmt(tv) Beaumont, Tex., has ap- plied to the FCC for permission to move its transmitter site, short-spacing ks la-tv Shreveport, La., with the be- lief it can better its economic position. The move, contrary to being a possible anathema, has aroused much opposi- tion including criticism of kbmt's pro- gram policy. The Association of Maximum Service Telecasters, ksla-tv and kpac-tv Port Arthur, Tex., have questioned the kbmt application. AMST objects to short- spacing ksla-tv (both ksla-tv and kbmt are on channel 12) by about 18 miles on the grounds of sound engineer- ing principles. AMST said that the minimum mile- age separation requirements of the FCC rules should not be waived except in such cases as it definitely has been shown that the public interest would be served. AMST feels that kbmt did not make any showing that the public interest would be served. Ksla-tv also complained of the pro- posed inroad of mileage separation, and said that kbmt offered no evidence that a transmitter site change would BROADCASTING, December 30, 1963 Collins, Henry on ETV NAB President LeRoy Collins and FCC Chairman E. William Henry appear with John F. White, president of National Educational Television, on the one-hour Open Mind program on wnbc-tv New York on Jan. 26. The program, which was taped in New York a fortnight ago, is devoted to a discussion on '"Educational Tele- vision in a Commercial World.'* Dr. Eric Goldman of Princeton University is moderator of Open Mind. solve the station's financial problems, suggesting that perhaps the economic difficulties spring from its programing policy, not location. Ksla-tv pointed out that kbmt also failed to offer proof that it had made programing studies for the new area it would serve. Kpac-tv also raised the question and added that in its opinion kbmt has failed to meet its promised quota of local live pro- graming in its present locale. In its application kbmt said that it could possibly increase local programing if it could increase revenues. ABC Radio adds six new affiliates ABC Radio last week reported forth- coming Jan. 1 affiliations for six inde- pendent stations: kudl Kansas City, Mo., wabi Bangor, Me., wagm Presque Isle, Me., wpor Portland, Me., kgbc Galveston, Tex. and ktrm Beaumont, Tex. Signal strengths and frequencies for the stations: kudl, 5 kw daytime, 500 w night at 1380 kc; wabi, 5 kw at 910 kc; wagm, 5 kw at 950 kc; wpor, 1 kw daytime, 250 w night at 1490 kc; kgbc, 1 kw daytime, 250 w night at 1540 kc; and ktrm, 1 kw at 990 kc. KPFK(FM) hikes subscriptions Kpfk (fm) Los Angeles, which is supported by contributions from listen- ers and other interested individuals and organizations, has raised its annual sub- scription fee from $12 to $15 as the first step in a 1964 campaign to wipe out the station's "deficit dragon." The noncommercial station is owned by the Pacifica Foundation. In an open letter on the inside cover of the kpfk biweekly program bulletin for Dec. 23-Jan. 5, Jerome Shore, man- ager, writes: "This is one of many steps we plan to take in 1964 to solve our gnawing financial problems. Our con- stant pleas for funds have been all too apparent. Monthly expenses tend to ex- BROADCASTING, December 30, 1963 ceed our normal monthly income. Vig- orous efforts will be made to bring these items more into line. We have confi- dence that this can be done." Supreme Court gets two television cases The United States Supreme Court was asked last week to review two TV cases which involve allegations of im- proper off-the-record contacts with the FCC during consideration of the initial proceedings before the commission. Both had been pending review by the Supreme Court before, but had been returned to the lower court when ex parte scandals were uncovered by the House Legislative Oversight Committee. Seeking review are Sangamon Valley Television Corp. and the State of Illi- nois, on the FCC's 1957 action in re- moving channel 2 from Springfield, 111., and moving it to St. Louis and Terre Haute, Ind., and worz Orlando, Fla., on the FCC's 1957 grant of channel 9 in that city to wftv(tv) there. In the Sangamon case, it was charged that a principal of ktvi(tv) St. Louis had lobbied to have channel 2 moved from Springfield to that city and as- signed to his station. In a rehearing, the FCC found that this was so, but held nevertheless to its original decision to deintermix Springfield by moving its sole VHF channel. The U. S. Court of Appeals in a split, 2-1 decision last June upheld the commission's reason- ing. Petitions for rehearing en banc by the appeals court were denied last September and November. Sangamon and Illinois claim the FCC acted arbitrarily and capriciously in adopting, for the second time, an order deleting the only VHF channel from Springfield in contravention of the equit- able distribution section of the Com- munications Act. (Sec. 307b). In the Orlando channel 9 case, worz is appealing from an appeals court order of last July which did not reverse the FCC but ordered it to hold an oral argument taking into account allega- tions that a principal of wftv had talked to the late Commissioner Richard A. Mack during the original compara- tive hearing which resulted in the grant to wftv in 1957. The court in a per curiam ruling then said also that ques- tions regarding the qualifications of worz principals should be considered. It refused a plea for a rehearing en banc last September. Worz claims that in the original hearing and again in the rehearing on the ex parte charges the commission majority reversed its own examiners and that FCC seems destined to reaffirm its early rulings favoring wftv. The com- mission has ordered the oral argument to be held March 2, 1964. if you were a You'd have the biggest news show on radio with an hour and a half of complete, in-depth reports ... a fresh approach to news programming. For the morning drive time, NEWSCOPE, featuring three back-to-back half hours of constantly up-dated, authoritative information from around the corner and around the world. Nothing really new for WFAA, the 41-year-old giant of Southwest broadcasting . just a new format to make sure our folks are ear-witnesses to history. The kind of things Texans are accustomed to hearing from WFAA. The news sound for the Southwest. Want to feel like a Texan . . . and impress Texans? Call Petry. 820 RADIO THE SOUND OF THE SOUTHWEST WFAA-AM-FM-TV Communications Center- Dallas Broadcast services of The Dallas Morning News Represented by Edward Petry & Co., Inc. THE FIRST SESSION OF CONGRESS Ratings, commercials, editorials were main subjects of congressional concern, but no radio-TV laws were passed For a congressional session that wasn't expected to be very active in broadcasting matters, the first year of the 88th Congress became well in- volved with radio and television. The House Commerce Committee, whose members were probably more animated in this area than any other group on Capitol Hill, plunged into the year's biggest broadcasting issues and: ■ Conducted a spectacular investiga- tion of broadcast ratings that forced audience research's most agonizing re- appraisal since the television screen replaced radio in the living room (Broadcasting, Feb. 11, et seq). ■ Together with a fired-up National Association of Broadcasters, derailed an FCC effort to regulate commercials (Broadcasting, Nov. 11). ■ Leaped into one of the touchiest issues of all — whether and how broad- casters ought to editorialize and what the FCC's role should be in deciding what is fair. ■ Failed to prevent the FCC from instituting a schedule of license fees, which go into effect Wednesday (Jan. 1), although the matter now has been taken to court (Broadcasting, Dec. 16). Three tough problems Congress got into — commercials, editorials and license fees — were seen by some lawmakers as questions of power. In their view the FCC was trying to usurp authority be- longing to Congress. This was most ev- ident when the House Communications Subcommittee tried to prevent the FCC from regulating commercials and charg- ing license fees without specific statutory authority. The issue, a perennial in Washington, was discussed at length but certainly not settled. There were other Capitol Hill devel- opments related to broadcasting. Rep- resentative Emanuel Celler's (D-N. Y.) House Judiciary Committee investigated concentration of ownership in news media, but postponed its hearing after a few sessions because of priority given civil rights legislation (Broadcasting. The House Special Subcommittee on Investigations' probe of broadcast rat- ings held the legislative spotlight this spring as shown by the attention being given here to one of the investi- 32 (THE MEDIA) gators, Rex Sparger (I) by Charles P. Howze Jr. (c), staff director, and Vic- tor A. Sholis, vice president and direc- tor, WHAS-AM-TV Louisville, Ky., who testified on the failings of ratings. March 18). The Senate Communications Subcom- mittee approved two new FCC commis- sioners and a dozen incorporators of the Communications Satellite Corp. The unit also tried to get the incorporators to declare when they expected their government-chartered monopoly on space communications to begin paying for research leading to a working space satellite system for television and mes- sages (Broadcasting, April 25). The 'Quiet Session' ■ Representative Oren Harris (D-Ark.), chairman of the House Commerce Committee, the unit with legislative responsibility in broad- casting, said last January he thought that the 87th Congress (1961-62) had taken care of major broadcasting mat- ters and that things might be quieter in the 88th. The 87th enacted legislation that included the all-channel TV set law, authorized $32 million in federal grants to educational television and created the Communications Satellite Corp. (Broadcasting, Oct. 1, 1962). The record of the 88th is so far clear of any enactments on broadcasting, but as some congressmen have said, a Con- gress may be measured as well by what it does not do. Among things this Congress has not done: ■ It has not resolved questions on ratings, which it has been considering since 1957. But it has reopened discus- sion whether broadcast ratings services do what they say they do and has given broadcasters an opportunity to try to clean house — their own and the raters' (Broadcasting, May 27, 20). ■ It has not passed a susoens'on of Section 315, although slightly differing means have been approved by the House and Senate subject to some final agree- ment bv the House (Broadcasting, Dec. 16). ■ It has not given broadcasters guide- lines on editorializing, but has said it is awaiting a primer promised by the FCC (Broadcasting, Dec. 16) ■ It has not passed a measure to pre- vent the FCC from regulating commer- cials, but a bill is heading toward the House floor. The FCC, meanwhile, is reconsidering its course (Broadcast- ing, Dec. 16). ■ It has not passed a bill setting uni- form time standards although legisla- tion has been approved by the Senate Commerce Committee (Broadcasting, Sept. 2). ■ It almost didn't give the FCC op- erating funds for the fiscal year that be- BROADCASTING, December 30, 1963 Baker to direct Broadcast Dr. Kenneth Baker, media re- search consultant widely known in broadcasting, has been named execu- tive director of the newly incorpo- rated Broadcast Rating Council Inc., effective Jan. 1. The appointment wras announced last week by Donald H. McGannon of Westinghouse Broadcasting, chair- man of the research committee of the National Association of Broadcasters and also of the council. Mr. McGannon said Dr. Baker will have an assistant, probably with primary experience in the ac- counting and auditing field to com- plement his own extensive research background. While offices for the council are being sought in New York. Dr. Baker will work tem- porarily from the NAB research de- partment offices in the Time-Life Building there. Dr. Baker was NAB research di- rector from 1946 to about 1950, set up the NAB research library, repre- sented the NAB on the committees of the old Broadcast Measurement Bureau and finished BMB's second and final study. He left NAB to open Standard Audits and Measurement Services Inc. (SAMS), which con- ducted a national radio coverage study in the early 1950*s. He subsequently was a vice presi- dent of Market Research Corp. of Rating Council Dr. Baker America, served with William B. Smullin's Cal-Ore TV Inc. stations on the West Coast for five years and was in charge of media services for MRCA before opening his consulting firm a few months ago. The rating council will meet Jan. 8 in New York. gan July 1. The appropriation was signed by President Johnson on Dec. 21. ■ A report on sex and violence on television awaited from the Senate Juvenile Delinquency Subcommittee since May 1962. is being held up for another round of hearings to bring the record up to date early next year (Broadcasting. Dec. 23). ■ The House refused to lift a rule that, unlike Senate procedure, bars cameras and microphones from public committee sessions ( Broadcasting. March 11). The Commercial Clash ■ From the standpoint of many broadcasters, their major work on Capitol Hill was to head off the FCC"s foray into setting stand- ards for the length and frequency of commercials. In a year when more than half the 49 state broadcaster associa- tions sent representatives to Washing- ton to discuss their problems with state congressional delegations, most of this effort was to keep the FCCs hands off commercials. The work bore dividends. Powerful support came from the two House mem- bers most concerned with broadcasting legislation — and FCC matters. Repre- sentatives Harris and Walter Rogers (D-TexJ. the Communications Subcom- mittee chairman, made critical speeches and challenged the commission's claim of authority. Representative Rogers introduced HR 8316, a bill later passed by the com- mittee, that would prohibit the FCC from making rules on the very points the commission had proposed. Repre- sentative Harris backed up his chair- man with a ringing speech to the .Arkansas Broadcasters Association that not only criticized the FCCs stand, but predicted the commission "may verv well drop this matter' (Broadcasting. Sept. 9). And from the Senate came more support. The appropriations commit- tee warned the FCC to encourage self- regulation by broadcasters. Another Look ■ Now that the FCC has concluded its oral argument, it appears to be giving the matter a very long second thought. In fact, Chairman E. William Henry now refuses to dis- cuss the issue at all (Closed Circuit, Dec. 23). HR 8316 has been cleared for floor action, but where it goes next may be up to the FCC. Broadcasters also went to Washing- ton to explain their feelings about edi- torializing. Many testified that the prac- tice was vital if broadcasters were to truly serve the public interest. They cited the demise of newspapers com- petition as further proof that licensees should continue to provide outlets for local views. But the discussion of editorializing quickly broadened. A Senate hearing on Section 315 suspension became a forum for charges by Senator Strom BROADCASTING. December 30, 1963 Thurmond (D-S. C.) that networks slanted news — especially on race. Other Southern lawmakers echoed the charge. The FCC, trying to provide some guidelines, issued a public notice July 26 that seemed to add to the con- troversy, by telling Broadcasters to go into their communities to seek out op- posing views, the FCC said the fairness doctrine "looks to substance rather than to label or form . . . whether . . . [it] is presented under the label of Americanism." 'anti-communism* or "states" rights"."". There was also an im- pression that the FCC would require stations to give free time to groups that said they could not pay for the oppor- tunity to express their point of view on the air. The FCC has said it ad- vises stations this is not necessary if a station is satisfied it has aired opposing views. The House Communications Sub- committee plans further hearings, al- though it went on record as favoring edi- torializing "if conducted fairly"" (Broad- casting. Dec. 16). The FCCs rulemaking to levy charges for the filing of applications for licenses (Broadcasting. May 6) earned it more attention from Representative Rogers, who offered legislation to pre- vent the initiation of fees without spe- cific authority from Congress. The com- mission turned down his request to suspend its fee schedule until hearings could be held on his bill, but court action by nonbroadcast licenses in Chicago may block the fees yet. No Section 315 Relief ■ Broadcasters appeared to have easy sailing when they sought suspension of Section 315 for the presidential and vice presidential races earlier this year, but after the legisla- tion cleared the House in June and the Senate in October HJ Res 247 bogged down at the House Commerce Com- mittee where it needed only a final check for two minor Senate amend- ments. Since then, however, the entire ques- tion of joint television appearances bv presidential contenders was raised anew by the assassination of President Ken- nedy. He had backed a suspension of Section 315. but his successor. Presi- dent Johnson, has made no statements about his 1964 campaign plans. The bill remains on the House committee's agenda. Senator Vance Hartke's (D-Ind.) proposal to strike Section 315 from the 33 Save that check charge One check can cover a multi- tude of filing fees, the FCC ruled last week. The commission's schedule of filing fees will take effect Jan. 1, and the agency had been asked if one check or money order could be submitted with a number of ap- plications rather than individual payments for each application. In ruling that one lump sum will suffice, the FCC said that multiple applications accompanied by one remittance should contain an itemized list detailing the exact amount of money alloted to each of the applications. books altogether (S 1696) won new support in the Senate as six Democratic colleagues joined him as co-sponsors. Broadcast ratings, briefly scrutinized by Congress in 1957-58 got a thorough inspection from investigators on the staff of Representative Harris's Special Subcommittee on Investigations. Their work culminated in hearings early this spring that rocked the raters and some broadcasters. Despite revelations that a few small research firms weren't doing everything they claimed (or broadcasters claimed for them), there were brave hints that the hearing fuss would blow over once the A. C. Nielsen Co., once considered the standard of broadcasting research, stood up to the investigators. Nielsen stood up, but not as well as had been expected. After 10 days of testifying company witnesses failed to impress the subcommittee, which charged the firm with attempting a "snow job." Three former Nielsen em- ployes said some fellow workers could not, and did not follow rigid procedures that the company had said they did. They also showed how Nielsen meters could be gimmicked. The performance left doubts that even Nielsen's ratings were as accurate as claimed. Although the subcommittee has issued no report on its findings, members have said publicly that it's apparent much was wrong in the research field and broadcasters would have to be re- sponsible for initiating reforms. The FCC and the Federal Trade Commis- sion followed through with statements on this theme. The NAB and Radio Advertising Bureau have pledged plans for improve- ment and have agreed to sponsor a study of research methodology. They also were to report to the subcommittee on their progress before the end of 1963. And Other Developments ■ Repre- sentative Celler's hearing on media own- ership concentration was developing a record on monopoly and concentration trends in the newspaper business, and he had just about started pointing his finger at newspaper-owned broadcasting stations when the civil rights issue was dropped in his lap. He has some work left on that score, but has since prom- ised a prompt return to the media own- ership hearing. Also on the subject of broadcasting ownership, this magazine bi-yearly re- port on congressmen showed 23 of them or their relatives held ownership in stations (Broadcasting, May 6). A proposal by Senator William Prox- mire (D-Wis.) to prohibit the FCC from taking official notice of such own- ership when considering applicants is still before the Senate Commerce Com- mittee (Broadcasting, Dec. 9). The FCC reported that Democrats told them they spent $12 million in 1962 general and primary elections; the Republicans reported $7.5 million (Broadcasting, June 10, et seq). Broadcasters seeking camera and microphone access to House committee hearings enlisted Representative Harris's support, but despite their combined plea, the proposal was pigeonholed by the House Rules Committee (Broadcast- ing, March 11). The FCC, which requested $16.5 mil- lion for fiscal 1964 operations, ended up with $15.6 million, which was still $650,000 more than it had in fiscal 1963 (Broadcasting, Dec. 16). The Senate, after hearings were con- ducted by its Commerce Committee, ap- proved President Kennedy's nomina- tions of Kenneth A. Cox and Lee Loev- inger to the FCC (Broadcasting, March 18, June 10). The Senate Internal Security Sub- committee conducted closed door hear- ings on the Pacifica Foundation, licen- see of listener-supported FM stations in California and New York, probing for possible "Communist infiltration" (Broadcasting, Jan. 28, 14). The FCC has since continued to hold up renewals of the station licenses. Changing hands ANNOUNCED ■ The following sale of station interests was reported last week subject to FCC approval: ■ Kbak-tv Bakersfield, Calif.: Sold by Reeves Broadcasting Corp. to Harris- cope Inc. for sum reported in excess of $1.5 million. Harriscope, composed of Burt I Harris, Irving B. Harris and Donald P. Nathanson, owns 70% of kfbb-am-tv Great Falls, Mont.; 60% of ktwo-am-tv Caspar, Wyo.; 100% of Best Wishes for a Happy and Prosperous New Year BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASH., D. C. CHICAGO ATLANTA BEVERLY HILLS Jtm« W Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph lack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson Joseph M. Sitrick Hub (ackson |ohn C. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave. Gerard F. Hurley 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois 1102 Healey Bldg. Beverly Hills, Calif. Financial 6-6460 lAckson 5-1576 CRestview 4-8151 34 (THE MEDIA) BROADCASTING, December 30, 1963 klfm Long Beach and 33!/3% of kkar Pomona, both California. Reeves Broad- casting retains wusn-tv Charleston, S.C., and whtn-tv Huntington-Charles- ton. W. Va. Kbak-tv, founded in 1953. operates on channel 29 with CBS affilia- tion. Broker was Jack L. Stoll k Assoc. APPROVED ■ The following transfer of station interests was among those approved by the FCC last week (for other commission activities see For The Record, page 57). ■ Wkdc-am-fm Raleigh, N.C. : Sold by Hugh E. Holder, James G. W. Mac- Lamrock and Ralph G. Price, each owning one-third, to Mr. Holder, 30%, and Henderson Belk, 70%, for S552,- 500 for 71%. Mr. Belk owns wist-am- fm Charlotte, N.C; word Spartanburg and wqxl Columbia, both South Caro- lina. Wkix began in 1947, operates on 850 kc with 10 kw daytime and 5 kw niahttime. Wkdc-fm is on 96.1 mc with 29 kw. Commerce fund request approved by House The House of Representatives has approved a S3 19,000 request for funds to operate the Commerce Committee in 1964. Commerce is the House com- mittee with primary legislative respon- sibilitv for the FCC. The 1964 budget was $40,500 more than that voted for 1963 committee op- erations and will pay for additional staffing of its subcommittees, a com- mittee spokesman said. He noted that the committee often returns a "siz- able" amount of its previous year's budget to the House, and that this prob- ably wrould occur again early next year. FCC-broadcaster 'debate' set for GAB institute The Georgia Association of Broad- casters will feature a day-long "debate" between two members of the FCC and broadcasters at the association's 19th annual radio-TV institute in Athens, Jan. 21-23. Theodore Pierson. prominent Wash- ington attorney and outspoken foe of the FCCs strong regulation policies of recent years will moderate the session. Commissioners who have agreed to field broadcasters' questions for a full day (Jan. 23 ) are the FCCs two new- est members — Kenneth A. Cox and Lee Loevinger. The National Association of Broad- casters for several years has had its FCC panel at the annual NAB conven- tion limited to about two hours of ques- tions and answers, with most of the questions submitted in advance. GAB is expecting 250 broadcasters and students for the institute on the University of Georgia campus. It is co- BROADCASTING, December 30, 1963 sponsored by the Henry Grady School of Journalism. Frank Stanton, presi- dent of CBS Inc., is tentatively sched- uled to address the institute banquet Jan. 22. Other speakers include Wil- liam McAndrew. executive vice presi- dent NBC News; Harold Neal. presi- dent of ABC-owned stations; David Klemm. wxyz Detroit, and Jack Thayer, whk Cleveland. Barry Sherman, wqxi Atlanta, is institute chairman. NLRB sides with labor twice, management once Wxak Nanticoke, Pa., does not come under the jurisdiction of the National Labor Relations Board, the board ruled last week in an advisory opinion. Wnak's annual gross business is less than SI 00.000. the minimum for NLRB to exert jurisdiction in disputes with la- bor, the board pointed out in refusing to consider a charge of unfair labor prac- tices lodged against wnak by the Na- tional Association of Broadcast Engi- neers and Technicians. However, two other NLRB decisions went against broadcast stations in Kan- sas City, Mo., and Fort Smith. Ark. The NLRB adopted a September initial decision by Examiner Stanley Gilbert finding kcmo-am-tv Kansas City guilty of unfair labor practices by refusing to bargain collectively in good faith with the American Federation of Television and Radio Artists. The stations refused to furnish the union with copies of con- tracts with individual employes who were members of AFTRA. In a separate decision, NLRB Ex- aminer Fannie M. Boyls found kfsa Fort Smith, Ark., had engaged in unfair labor practices by "threatening repris- als" against announcers who authorized the Local 1304 of the International Brotherhood of Electrical Workers to represent them. The examiner said kfsa has "interfered with, restrained and coerced its employes in the exer- cise of rights guaranteed them . . ." by federal laws. Kfsa, the decision alleged, refused to bargain with the local after the IBEW became the authorized bargaining unit for kfsa announcers in May 1963. Cincinnati radio surveyed A radio audience survey of the Cin- cinnati metropolitan area has been com- pleted by Farson, Huff & Northlich Inc., Cincinnati advertising and public rela- tions agency. The study was conducted with aid of faculty members and students of Xavier University, Cincinnati and Miami Uni- versity, Oxford. Ohio, under the direc- tion of Bernard K. Pawlus, director of broadcast media for the agency. 1 EXCLUSIVE BROADCAST PROPERTIES! FAR WEST — Davtimer serving marketing area of 200.000. Heavy fixed assets. Ownership earnings in excess of S25.000.00 annually. Priced at S157.500.00 with $37,500.00 down. Contact — John F. Hardestx in our San Francisco office. SOLTHWEST — Well equipped davtimer serving single station market. Total price of S80.000.00 with S2L000.00 down and balance paid out at S400.00 monthly. Contact — DeW'itt "Judge" Landis in our Dallas office. >J wia&vcl TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE Lohncs & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE GUY C. HUTCHESON P.O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 Member AFCCE J. G. ROUNTREE CONSULTING ENCINEER P.O. Box 9044 Austin 56, Texas CLendale 2-3073 MERL SAXON CONSULTING RADIO ENCINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 JOHN H. MULLANEY and ASSOCIATES A Division ot Multronics, Inc. Multronics Building 5712 Frederick Ave.. Rockville, Md. (a suburb of Washington) Phone: 301 427-4666 Member AFCCE PAUL DEAN FORD Broadcast Engineering Consultant R. R. 2, Box 27 47885 West Terre Haute, Indiana Drexel 7597 BARKLEY & DEXTER LABS., INC. Donald P. Wise James M. Moran Consulting. Research & Development for Broadcasting, Industry & Government 50 Frankfort St. Diamond 3-3716 Fitchburg. Massachusetts BROADCASTING, December 30, 1963 55 who is also executive producer of Your First Impression. Mr. Blair has pro- duced specials for NBC-TV, produced Candid Camera when it was part of Garry Moore Show on CBS-TV, served as Eastern program manager of ABC- TV and most recently served as pro- ducer for CBS-TV. NEWS Pat Higgins, news director of kogo- am-fm-tv San Diego, elected president of executive steering committee of new- ly formed California Radio-Television Correspondents Association. Other steer- ing committee members are Mel Kamp- mann, kfre-am-tv Fresno, vice presi- dent; Nancy Clark, kpix(tv) San Fran- cisco and Jere Laird, khj-tv Los Ange- les, members; Murray Westgate, Broad- casters News, Sacramento, secretary. Bill Carnett, newscaster at wqte Monroe, Mich., promoted to assistant news director. Steve Rowan, veteran newsman and assistant director of public affairs at CBS-owned kmox-am-fm St. Louis, joins CBS News, New York, effective today (Dec. 30). Budd Stagg, former announcer at winn Louisville, Ky., joins news staff of wcky Cincinnati. Michael Turner, formerly program director, promotion manager and part owner of wagl Lancaster, S. C, joins news staff of wtop-am-fm Washington as newscaster. Ralph Mayher, news photographer at ABC-owned kgo-tv San Francisco, promoted to West Coast news camera- man for ABC-TV network, working out of Hollywood. John Paris, member of news depart- ment of wife-am-fm Indianapolis, transfers to news department of wish- tv (wife television affiliate) where he will handle special assignments. EQUIPMENT & ENGINEERING Paul D. Williams, member of Gen- eral Electric's communication products department at Lynchburg, Va., since 1959, appointed manager of product and systems sales for that department. In his new position, Mr. Williams will be responsible for product sales plan- ning, technical sales support and sys- tem proposals in two-way mobile radio, telecommunications and military com- munications fields. James R. Billingsley, assistant chief engineer of wilx-tv Onondaga (Jack- son-Lansing), Mich., promoted to chief engineer, replacing Donald L. Wright, who has joined RCA at Camden, N. J. Edward 0. Dregalla, applications en- gineer in Chicago office of International Resistance Co., Philadelphia, appointed FCBA nominations Nominating committee of Fed- eral Communications Bar Associa- tion has recommended following to be new officers of organization; election will be held at FCBA an- nual meeting Jan. 17 at Sheraton- Park hotel in Washington (Broad- casting, Dec. 16). They are: Thomas W. Wilson, president; Maurice M. Jansky, first VP; J. Roger Wollenberg, second VP; Herbert M. Schul- kind, secretary; Stanley S. Harris, assistant secretary; Robert A. Mar- met, treasurer. Howard C. Ander- son and Robert L. Heald to be members of executive committee for three-year terms. marketing manager for IRC's North American Electronics division at Lynn, Mass. Before joining International Re- sistance in 1962, Mr. Dregalla was with industry sales operation of General Electric Co. William H. Burgess, president and board chairman of Electronic Specialty Co., Los Angeles, was presented high- est honor of Disabled American Vet- erans of U.S., the national Distinguished Service citation. Mr. Burgess founded Electronic Specialty Co. 14 years ago with disabled war veterans whom he was helping to rehabilitate. Robert W. Sanders appointed manager of engineering for con- sumer products divi- sion of The Magnavox Co., New York, re- sponsible for engineer- ing of Magnavox ra- dio, TV, organ and stereo high fidelity products. Mr. Sanders joined Magna- vox in 1953 as chief television engineer, will continue to be located at company's facilities in Fort Wayne, Ind. Gustave A. Gsell, president of Regu- lators Inc., Wyckoff, N. J., elected to board of directors of Ward Leonard Electric Co., Mount Vernon, N. Y. Regulators Inc. was recently acquired by Ward Leonard, manufacturer of power systems, regulators and special- ized power equipment. Carl J. Andrews and Charles L. Al- den appointed advertising manager and merchandising manager, respectively, of magnetic products division of Minne- sota Mining & Manufacturing Co., St. Paul. Mr. Andrews joined 3M adver- tising department in 1957, was named advertising supervisor for magnetic products in 1960. Mr. Alden joined 3M in 1951 and has been merchandising Sanders supervisor for magnetic products divi- sion since 1960. Curtis F. Koefod and John W. Savidge appointed magnetic recording tapes sales managers for Western and Eastern regions, respec- tively, newly created positions. Mr. Savidge has been 3M's government field manager in Washington since 1961. In that post he is succeeded by Robert G. Devitt, who joined 3M in 1955. David E. Leibson appointed manu- facturing manager for television prod- ucts division of Corning Glass Works, Corning, N. Y. John C. Lewis, Southern regional manager of Ozalid products for photo and repro division of General Aniline & Film Corp., Atlanta, Ga., appointed general sales manager for repro prod- ucts of that division, with headquarters at Binghamton, N. Y. Mr. Lewis suc- ceeds James M. Cloney, now director of marketing for division. FANFARE Shirley A. Thompson, previously with Stanley Kramer Co., motion pic- ture producer, Hollywood, joins Los Angeles office of Harshe-Rotman & Druck, international public relations or- ganization, as account executive. Art Wilcox, formerly account execu- tive at McFadden-Eddy Associates, Hollywood public relations firm, joins Joe Wolhandler Associates, New York- based publicity organization, to handle public relations for The Richard Boone Show. Mr. Wilcox will make his head- quarters at MGM-TV studios, where Boone program is filmed for NBC-TV. Jean Isenhower, public service coor- dinator of wsjs-tv Winston-Salem, N. C, elected to board of directors of Winston-Salem Better Business Bureau. Inez Pedroza, journalist and actress formerly with MGM, named public af- fairs coordinator of kmex-tv (ch. 34), Los Angeles Spanish-language outlet. INTERNATIONAL William K. Joyce, VP for marketing of Anderson, Clayton do Brasil and previously general manager of Mexican division of Kraft Foods, appointed ac- quisition manager-Europe of Vick In- ternational division of Richardson- Merrell Inc., New York. Mr. Joyce will make his headquarters in Paris, France. Commander Edward Whitehead, president of Schweppes (U.S.A.) Ltd., chairman of Schweppes (Canada) Ltd. and member of board of directors of Schweppes (Overseas) Ltd.. elected to board of directors of Schweppes Ltd., London, England, parent company of three organizations. Reo Thompson elected VP and gen- eral manager of All-Canada Radio & 56 (FATES & FORTUNES) BROADCASTING, December 30, 1963 Television Ltd., Toronto, radio-TV sales representative firm. Other promotions at organization: Eric Williams to VP and secretary-treasurer; Ross Mcreath, VP for television: Ken Baker, VP for radio, and Robert Tait, VP for client services. Cliff Cowan, newscaster at cfac Calgary, Alberta, joins All-Canada news bureau at Ottawa. Edward F. Kavanagh named national sales manager of ckvl Verdun, Que. Franklin D. Baker, former senior art director at McCann-Erickson Inc.. New York, appointed associate director of Afamal advertising group in Johannes- burg. South Africa, an affiliate of In- terpublic Inc., parent of McCann-Erick- son. DEATHS John W. Holbrook, 56, news an- nouncer at wnyc-am-fm (educational) New York, died Dec. 25 of stroke at New York Hospital. Mr. Holbrook was one of founders of American Federation of Television and Radio Artists. Robert B. Choate, 65, chairman of Bos- ton Herald-Traveler Corp. and president of Whdh Inc. (WHDH- AM-FM-TV Boston), died Dec. 21 at Massa- chusetts General Hos- pital in Boston. A newspaperman for more than 40 years, Mr. Choate became chairman of newspaper last October (Broadcasting, Oct. 21), while re- taining presidency of Whdh Inc. He had been charged with seeing former FCC Chairman George C. McConnaughey off the record during comparative hear- ing on Boston's channel 5 in 1957; case is now in court on appeal and FCC, after giving Whdh Inc. four-month li- cense, has designated its renewal for Mr. Choate hearing in competition with three other applicants (Broadcasting, Dec. 2). Bill Telaak, 65, onetime writer for Bob Hope and other comics, died Dec. 21 of cancer at Veterans Hospital in Long Beach, Calif. Robert M. Dooley, 45, general manager of wnhc-am-fm New Haven, Conn., died Dec. 20 at Grace-New Haven Hospital after eight-month illness. Mr. Dooley had been with wnhc since early 1962. Previously, he was employed at kfab Omaha as gen- eral sales manager (1943-49); wow- am-tv Omaha as general sales manager (1949-52); John Blair & Co., New York, as general sales manager f 1 952- 55), and at CBS Radio, New York, as sales development manager (1955-61). Mr. Dooley FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Dec. 19 through Dec. 24 and based on filings, authorizations and other actions of the FCC during that period. This department includes data on new stations, changes in existing sta- tions, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna. CP — construction permit. ERP — effective radi- ated power. VHF — very high frequency. UHF — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communica- tions authorization. SSA — special service authorization. STA — special temporary au- thorization. SH — specified hours. *education- al. Ann. — announced. New TV stations ACTION BY FCC ♦Richmond, Va. — Central Virginia Educa- tional Television Corp. Granted CP for new TV on UHF channel 23 I 524-530 mc); ERP 525 kw vis., 263 kw aur. Ant. height above average terrain 771 feet, above ground 699 feet. P. O. address c/o Thomas Boushall, 800 East Main Street. Richmond. Estimated con- struction cost $601,114; first vear operating cost $180,960. Studio and trans, locations both Midlothian District. Geographic coordinates 37° 30' 46" north latitude. 77° 36' 06" west longitude. Type trans. RCA TTU-25B. type ant. RCA TFU-46K. Legal counsel Fisher, Wayland. Duvall & Southmayd, Washington; consulting engineer Paul Godley Co., Mont- clair. N. J. Principals: board of directors. Action Dec. 18. APPLICATION *Huntsville, Ala. — Alabama Educational TV Commission. UHF channel 44 1 650-656 mc); ERP 270 kw vis., 136 kw aur. Ant. height above average terrain 1.177 feet, above ground 342 feet. P. O. address c o Raymond D. Hurlbert, 2151 Highland Ave., Suite 206, Birmingham 5. Ala. Estimated construction cost $407,464; first year operating cost $30,- 000. Trans, location Huntsville. Geographic coordinates 34" 44' 16" north latitude. 86 = 32' 02" west longitude. Tvpe trans. GE TT- 25A. type ant. GE TY-25E. Consulting engi- neer A. H. Renfro Jr., Birmingham. Prin- cipals: commissioners. Ann. Dec. 20. New AM station ACTION BY FCC Gouverneur, N. Y. — Genkar Inc. Granted CP for new AM on 1230 kc, 250 w. P. O. address 123 Main Street, Gouverneur. Es- timated construction cost $16,157; first year operating cost $60,000; revenue $72,000. Principals: Morris Genthner (50.47c) and others. Mr. Genthner is commercial manager of WSPN Saratoga Springs, N. Y. This is correction of listing in Dec. 16 issue, which incorrectly identified principals. June 12 initial decision looked toward grant. Action Dec. 9. Existing AM station APPLICATION WEEE Rensselaer, N. Y. — CP to operate specified presunrise hours with reduced power of 500 w (5 kw-LS) with DA, change from DA-D to DA-2. Ann. Dec. 23. New FM stations ACTIONS BY FCC Port Huron, Mich. — Stevens-Wismer Broad- casting Co. Granted CP for new FM on 107.1 mc, channel 296A, 3 kw. Ant. height above average terrain 170 feet. P. O. address 932 Military Street, Port Huron. Estimated con- struction cost $27,780; first vear operating cost $181,000; revenue $204,000. Stevens- Wismer is licensee of WHLS Port Huron. Action Dec. 18. Stroudsburg, Pa. — Pocono Broadcasting Inc. Granted CP for new FM on 93.5 mc, channel 228A. 300 w. Ant. height above average terrain 810 feet. P. O. address 22 South Sixth Street, Stroudsburg. Estimated construction cost $19,100; first year operat- ing cost $5,977; revenue $7,020. Pocono is licensee of WVPO Stroudsburg. Action Dec. 18. Morristown, Term. — East Tennessee Broad- casting Corp. Granted CP for new FM on 95.9 mc, channel 240A, 3 kw. Ant. height above average terrain 260 feet. P. O. address c/o George R. Guertin, WMTN Morristown. Estimated construction cost $11,403; first year operating cost S7.500; revenue $12,500. Ap- plicant is licensee of WMTN Morristown. Action Dec. 18. APPLICATIONS Miami — WSKP Inc. 104.3 mc, channel 282. 34.6 kw. Ant. height above average terrain 291 feet. P.O. address 420 South West 2d Avenue, Miami 36. Estimated construction cost $37,098; first year operating cost $16,000: revenue $12,000. Applicant is licensee of WSKP Miami. Ann. Dec. 24. Streator, 111. — Streator Broadcasting Co. 97.7 mc, channel 249, 2.71 kw. Ant. height above average terrain 145 feet. P.O. address c/o Joel W. Townsend, 526 Market Street, Continued on page 61 EDWIN TORNBERG & COMPANY, INC. p= — 1 'is- 3 1 m i 4:/ l ! Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York-60 East 42nd St., New York 17, N. Y. • MU 74242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 BROADCASTING. December 30, 1963 57 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FIN At DEADLINE — Monday preceding publication date.) • SITUATIONS WANTED 20* per word— $2.00 minimum • HELP WANTED 25< per word— $2.00 minimum. • DISPLAY ads $20.00 per inch— STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. • All other classifications, 30* per word — $4.00 minimum. • No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). Aii transcriptions, photos etc. sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted — Management Manager for small market southern station. Opportunity for young family man with sales ability and work ability seeking man- agement. Approximately 6 thousand annual- ly with potential in the five figures. Station has excellent reputation, equipment, etc. Box P-313, BROADCASTING. General manager, successful. Full respon- sibility. Northeastern suburban-resort area. Population 400.000. Salary plus percentage of profits. Box P-326, BROADCASTING. Manager west coast radio station. Admin- istrative experience radio essential. Pro- graming, community organizing desirable. $10-$12,000. Mary Leisure, General Delivery, Oakland. Sales N.Y.S. — Fine opportunity for experienced salesmen— send resume. Box P-244, BROAD- CASTING. Large east coast market. Chain operation. Intelligence, hard work at adult programed station will provide decent living. Apply in confidence. Box P-292, BROADCASTING. Radio salesman— Mature, experienced, ag- gressive for permanent sales position with No. 1 Pulse station in Illinois' No. 2 market. A good family man with solid radio sales background will earn a substantial income. Contact: John R. Speciale, WRRR, Rockford, 111. Announcers On your way up? This may be your move. Got gimmicks? Different voices? An inside heckler? Special approach to top 40? Make it interesting and exciting for teens and young adults and we'll do the same for you. Evening show. First phone. If you're the guy — name your price. Top-rated east coast station requires good references, picture, tape and personal resume. Box P-187, BROADCASTING. Texas kilowatt needs mature, experienced dj for adult programing. If you can sell a commercial and make a record show sound interesting, send air check, resume, and references. All tapes returned. $100.00 week. Box P-208, BROADCASTING. 1st phone announcer — start at $120.00, prefer men from Iowa, Illinois or Missouri. Many extras. New studios. New equipment. Old established central states medium market station. Send full details, tape & photo to Box P-229, BROADCASTING. Negro announcer experienced for long-es- tablished Maryland radio station 1st phone preferred but not mandatory. Car needed. Send resume, references, picture first letter. Hold tapes until we advise. Box P-265, BROADCASTING. 50,000 watt southwestern market station is looking for a top man to take over and build a tough time slot. We are not format or rock, but oriented around good popular music-personality programming. If you are a top-forty man desiring a change from the frantic pace, solid personality, production and news; good voice; 25 to 35 years old: a family man looking for a good market and a good climate to settle in, this is the move you should make. Send tape, resume and salary requirements to Box P-290, BROAD- CASTING. Grand opportunity for experienced man to join progressive good music multiple station organization upper midwest. Salary open for right man. Send aircheck, picture, resume. Box P-299, BROADCASTING. Announcers — (Cont'd) One man for basketball, football play-by- play, news, production, light board shift. Box P-300, BROADCASTING. Gal personality continuity writer promotion minded all new, all modern station with tops in jingles and production library and equip- ment, excellent working conditions in pro- gressive market. Water sports in summer, skiing nearby in winter. If you're interested in that rare combination of good pay and scenery send photo, tape and resume to Box P-303, BROADCASTING. All replies an- swered and tapes returned. Maior southwest opportunity for morning man to run warm, good music format sound with polished, pro delivery. Submit tape and resume to Box P-321, BROADCASTING. Experienced, entertaining morning radio personality. One of the nation's leading quality music stations in the top 15 mar- kets invites your application. Audition tape must be representative of actual air per- formance. Tape should be accompanied by brief personal and professional resume and recent photograph. For outstanding talent, station will offer top scale in the market or higher. Box P-328, BROADCASTING. New York City fringe — Growing station seeks experienced staff announcer with solid command of broadcasting basics. If you have pleasant air voice, polished news and commercial delivery, are musically middle- of-the road and want to grow with us, speed complete resume and audition tape to Box P-337, BROADCASTING. Immediate opening for experienced top music dj also strong in news gathering, writing and delivery for early morning shift with expanding five station operation. Must be steady, reliable, happy, versatile man with good references. Western Pnnsylvania daytimer medium market near large metro- politan areas. Outstanding opportunity for small market man ready to move up. Rush audition, resume, photo, recent earnings to Jack Sandstrom, P.O. Box 211, Sharon, Pa. Experienced announcer for middle of road format. KBRZ. Freeport, Texas. Opportunity married staff announcer. Out- line experience. KFRO. Longview, Texas. Talented? Creative? Interesting? Depend- able? Do you understand modern radio? I'm looking for a mature, energetic, young jock who digs radio, people, and the south. We are number one and intend to increase our lead. Can you pile up the points? If so, you might be the fellow I'm looking for. The emphases is on personality, production, and news. Send tape, full resume, photo, and salarv expected, to Dan Diamond. WABB, P.O. Box 1476. Mobile. Alabama. Announcer with first phone. No mainten- ance. WAMD, Aberdeen, Md. Immediate opening for morning dj. Adult music kilowatt. Market over 50,000, plus 18.000 Purdue students. Send tape and re- sume, including salary requirements to Dick Lingle, WASK radio, Lafayette. Indiana. Metropolitan Detroit station wants experi- enced dependable air personality. Send tape and resume to WERB Box 2164, Livonia, Mich. Needed immediately (2) first phone combo. Good voice and delivery. No maintenance, must have car. Call Mr. Eyre, WTOR, Tor- rington, Conn. 203-489-4181. Announcers — (Cont'd) Negro group operating Tampa— Birmingham — Shreveport— Little Rock— Jackson— Rich- mond, has opening for 2 swinging R & B men with teenage appeal — and a dynamic religious personality. Send resume— late photograph— tape. Program Director, Mc- Lendon Broadcasting Company, Box 197, Jackson, Miss. It's a fact — First phone announcers earn more money! Secure your future with an FCC First Class License. Five weeks in beautiful, warm and sunny Florida. And now, in addition to REI's famous five (5) week first phone course — now third phone, plus broadcast endorsement by correspond- ence. Only $16.00. Same famous guarantees the residence course. License or complete refund. Radio Engineering Institute of Florida, Inc., 135 N. Pineapple Avenue, Sara- sota, Fla. Technical Wanted engineer with or without announc- ing ability for Massachusetts station. Box P-247, BROADCASTING. Chief engineer — opening January 1964. Mid- west 5 kw directional. Good pay and bene- fits to mature technician willing to assume departmental responsibility. State require- ments and references. Box P-252, BROAD- CASTING. Chief engineer, educational fm, two miles New York City line, no teaching, first phone. Fringe benefits. Box P-301, BROADCAST- ING. Immediate opening for experienced engi- neer. Full knowledge of transmitter with working knowledge of studio operation. Send full resume & references with initial response. Reply to Box P-312. BROAD- CASTING. Wanted: New Mexico has opening for chief engineer announcer. Send complete resume and salary requirements. KRSY, Box 1981. Roswell, New Mexico. Immediate opening for chief engineer for small market 5 kw daytimer. Call James Childress, 586-2221, Sylva, North Carolina. State of Nevada — communications specialist — $787-$959. B.S. degree in electrical engi- neering plus 5 years experience in planning and/or administering two way radio com- munications systems or the equivalent. Pos- session of a valid second or first class radio telephone operator's license is also required. Career appointment — excellent fringe bene- fits including retirement plan — sick paid and vacation leave — group insurance. Apply Per- sonnel Division, Carson City, Nevada. Production — Programing, Others Need both experienced news director and dj. Want mature voices. Good pay. Send tape, resume to Box N-185, BROADCAST- ING. Promotion manager — Adult programed east Coast major market radio station. Send resume with photo. Many benefits. Salary open. Write P-325, BROADCASTING. Wanted — Experienced promotion man for 50,000 watt chain operation in a major mid- west market. State experience, proof of performance and references. Excellent op- portunity for a sharp young man with ideas. Box P-331, BROADCASTING. 5s BROADCASTING, December 30, 1963 Production — Programing, Others Announcers — (Cont'd) Production Programing & Others Continued NYC area station seeks news director who now holds responsible position in medium to large news operation and who plans to make broadcast journalism a career. Must be top-notch writer with supervisory ex- perience. Able to handle sizeable news staff. Newspaper experience helpful. Send resume, audition materials and salary requirements to Box P-336. BROADCASTING. Sports director, some sales, and board duties. Excellent play-by-play opportunity. Send tape, resume to KHAS Radio. Hast- ings, Nebraska. Newsman wanted immediately for local news. Good salary. Contact C. L. Riley, phone office 796-7684, home 796-8732, WBRW, Big Rapids, Mich. Newsman — Wgic, am dial 1500, Xenia, O. Write or call Dick Moran, Gen. Mgr., Don't call collect. WLLL, Lynchburg, Virginia need — Swing- ing top 40 d-j, heavy on production and ideas — possible program director — Call Tom Montgomery, 845-1418. Opening for experienced copy writer with proven ability, male or female. Also have opening for engineer with first class license. ABC Network station in Ohio. Write WMAN, Mansfield, Ohio. RADIO Situations Wanted — Management Qualified to manage. Eight years experience in am and fm. References, New York State only. Box P-76, BROADCASTING. Available — General manager with experience — profit making proven record — well quali- fied. Box P-128. BROADCASTING. 515,000 buys veteran of 15 years combo general manager-sales manager-chief engi- neer with around-the-clock dedication to your growth. Prefer northeast or Florida. Box P-235, BROADCASTING. First phone man: Experienced in manage- ment, sales, copy, production, programing, news, music, c&w, top-40, popular, metro- politan, farm, top audience rating. Present income $750.00 per month plus. Prefer me- dium or small market. Will consider buying into a station. Family man, 45, sober, de- pendable. Box P-250, BROADCASTING. Announcers San Francisco first phone personality avail- able. Interested? Box N-45, BROADCAST- ING. Sports announcer looking for sports mindei station, finest of references. Box P-74, BROADCASTING. First phone announcer, 34. married. Two children. Good experience. Steadv. reliable, prefer west. Box P-284, BROADCASTING. Teen time tacit? Tap tip top, top time talent, tried, true! Takes tall terms ($150). Try Box P-291. BROADCASTING. Announcer writer, college graduate, mili- tary completed, seeking position with ma- ture, thinking station any where, but prefer California. Florida or Pacific Northwest. Box P-295, BROADCASTING. Attention: Ohio major markets — I have ten years solid years of radio-tv experience with a major college BA degree in radio speech to back it up. Seeking greater chal- lenge. Am 31-married-cooperative-dependa- ble-excellent work record-currently em- ployed (present position 5 years) -comfort- able with all formats (top 40 to good music). Experience includes 2 years stereo-multiplex. Not just record spinner but intelligent han- dling of commercials-news-sports-plus inter- esting interview shows-production abilities. Best personal, business, credit references. Good health — no problems — professional at- titude. Will supply complete background in- formation on request. No tapes, please. Per- sonal interview only — my expense. Will wait, if necessary, for right opportunity. Box P-302, BROADCASTING. Experienced country personality dj. Tape photo resume on request. Box P-297, BROADCASTING. Top Northeast play by play man, air per- sonality available soon. Southeast progres- sive operation preferred. No top 40. Puleeez, am single. Box P-305, BROADCASTING. I'm a programer and I'd like to make a big winner of your medium market station through sharp, sellable format programing. My story is interesting. Box P-306, BROAD- CASTING. Young, stable jock with 3 years experience wants more top forty or television experi- ence, in medium or large market. Will re- locate for best offer. Box P-307, BROAD- CASTING. Gal DJ, personable, news, womens pro- grams, writer, hard worker. Box P-310, BROADCASTING. Capable versatile announcer, newscaster, disc-jockev seeks employment. Inquiries in- vited. Box P-311, BROADCASTING. First phone showman — 6 years in the top 50 markets. College, draft free. Available im- mediately. Box P-317, BROADCASTING. Available immediately! Air personality with top market experience. Previously with major top 40 chains and 50.000 watt adult oriented outlet. First phone if necessary. Box P-318. BROADCASTING. First phone. Announcer. Disc jockey. Pre- fer small market air work. Box P-319, BROADCASTING. Morning personality. Would like chance to develop morning style. Multiple voices, pro- duction. Presently top announcer, pd. Any size market if offer is right. Prefer New England, top 40. but good music also. Box P-320. BROADCASTING. DJ announcer news. Reliable, experienced, excellent voice. Working top rated medium market, top 40 — tight board — wants middle road— or light top fortv. Box P-323, BROAD- CASTING. Short on experience, long on talent, top 40. Box P-327, BROADCASTING. Attention, announcer deejay — Young, very dependable, with bright personality and smooth voice. Strong on commercials. Knows and loves music. Not a prima donna or floater. Willing to relocate. Box P-330, BROADCASTING. If you can find a better announcer, hire him!! But listen to my tapes. I can give you saleable news and sports. Also capable dj with light sales background. Excellent references. Consider all offers. Nine years radio and newspaper experience. Call 213- 867-7785 anv evening (or write Box P-332. BROADCASTING) . First phone with mature announcing, in- terested in getting into tv engineering with stable organization. Desiring position along mid-east coast. Box P-334, BROADCAST- ING. Experienced announcer, 1st phone. Write or call WBAR. Bartow, Florida. Technical Skinny, hungry southern po-boy has P3 evervthing and screwdriver Box P-287 BROADCASTING. Production Programing & Others Experienced, authoritative sportscaster de- sires relocation, college graduate, complete sports background (player-coach-play-by- play), strong on sports knowledge, smooth, lively delivery, extensive radio experience (all phases), tape, resume, references. De- sire midwest. Box P-258. BROADCASTING. News editor. Extensive news, publications background. To metropolitan market with- out air work. Mature. Box P-280 BROAD- CASTING. Continued Newscaster interviewer talks programs, in- terested only in permanent position with future. 2 years experience, college degree radio speech. Box P-316. BROADCASTING. Professional. Top 40 dj. Heavy experience in programing, music, production and news. 36. Single. No obligations. Devote full time your station. Twenty years radio. Good voice. No first phone. Employed. Good references. Major or medium market pre- ferred. All offers considered. Box P-335, BROADCASTING. Experienced in management, announcing, programing, news, sales and copywritiing. Know country, western and popular music. Well qualified radio man. Excellent ref- erences. Single, 37, San Antonio or vicinity. Curtis Short, San Antonio, Oxford 6-0735. Immediate, experience: copy, combo, tv, 5 years midwest, veteran, 25, single, BA Eng- lish, desires dental college— nearby /in metro area. Hours, salary open. Vitals on request. What have you? Jim Stokes, Britton, South Dakota, 605-HI8-2686. TELEVISION Help Wanted — Announcers Top announcer needed. Possibility of some live, some directing, but main emphasis is on ability to interpret copy well. TV experi- ence helpful but not required. If you think your voice and delivery is top caliber, send an audio tape, resume and photo to R. H. Anderson, KVOS-TV, Bellingham, Wash. Announcer with interest in on-the-air tele- vision commercial work for midwest multi- ple ownership operation. Send resume, tape and picture along with salary requirements to Box P-333. BROADCASTING. Technical Studio operator with 1st class license needed immediately. Contact Mr. Joe Gill. Chief Engineer, WIS-TV. Columbia. S. C. Two technicians first phone and tv control operator, maintenance and VTR experience required. Contact R. A. Punzo, WRGB Schenectady, New York. Production — Programing, Others News director. Eastern television station, medium market requires a director who can administer a small staff of reporters and photographers, understand the impartial and thorough reporting of news without com- ment and who can appear on the air. Col- lege background required. Box P-282 BROADCASTING. Wanted: Experienced producer-director or producer-director-announcer for top one hundred market. Southeast. Send complete information, including picture, to Box P-286 BROADCASTING. TV director trainee with some experience for large Eastern market. Send resume to Box P-322, BROADCASTING. Charleston. South Carolina TV station needs artist. Require excellent freehand lettering and imagination. Send samples and resume. Box P-324, BROADCASTING. TELEVISION Situations Wanted — Management Ramrod. Operations. Thoroughly exper- ienced. Not a faker. Immediate. $750 firm. Box P-285. BROADCASTING. Top rated regional sportscaster with solid management, sales, production board and on-camera television background. Family man. college degree, excellent work record and best references. Age 29. Mickey McCoy. 3411 Concord. Amarillo. Texas. FL 6-3088. BROADCASTING, December 30, 1963 53 Sales — (Cont'd) FOR SALE INSTRUCTIONS— (Cont'd) Wanted: An opportunity in tv sales. Eight years tv experience includes: Producer-di- rector, production director, promotion man- ager. B.A. (Speech & Business) M.S. (Radio- TV) degrees. Married. All references ex- cellent. Box P-314, BROADCASTING. Announcers Radio announcer — continuity writer. College, like to opportunity after holidays Box P-293, BROADCASTING. Technical First phone tv can switch. George Daven- port, 913 McCoskrv, Saginaw, Michigan. Phone 1-517-755-3504. Production — Programing, Others TV news director in medium market. Now top-rated newscaster in major market. Thorough reporting, writing, filming experi- ence. $750 minimum. Box P-155, BROAD- CASTING. Kids show . . . tried and proven brand new show. For VTR phone 213-332-3398. Box P- 27. BROADCASTING. Young man — Presently ETV traffic director — Seek position with advancement possi- bilities. Familiar with continuity, traffic, programming, and scheduling of facilities. Box P-283 BROADCASTING. Producer-director-10 years television experi- ence. Seeking permanent position. Married, 3 children. Available immediately. Box P-288 BROADCASTING. No glowing phrases . . . just hard work and sharp, polished news presentation! Experi- enced radio, tv news dir. Write or call- Nick Lauri, 2258 Empress St. WA 2-4938 North Sacramento, Calif. Production director of an all-color studio looking for a station that likes to do more than news, weather, sports and an occasional remote. Will consider director or A D. posi- tions in right market. Married. M.S. degree. Top references. Box P-315, BROADCAST- ING. FOR SALE Equipment GE XT-1A 1 kw am transmitter, Robinson turntables. Rust remote control equipment. 4X500F tubes, Wollensack T-1500 tape re- corders, state condition and price. Box P-50, BROADCASTING. Two (2) Stancil-Hoffman minitape M-!) portable tape recorders, with battery chargers and carrying case. Less than two months old. Write Box L-170, BROAD- CASTING. ITA 1 kw fm-Subcarrier generation — limiter — H. P. FM Monitor— 8 Bay Antenna. Box P-294 BROADCASTING. GE, TT-24, UHF, 100 w transmitter. Write Box P-304, BROADCASTING. Three (3) Blaw-Knox 200 ft. self-supporting towers galv. in excellent condition. P. O. B. 575, Vidalia. Georgia. UHF 1 kw continental transmitter, modified for color, presently tuned for Channel 18. Offering does not include the filter-plexer. Transmitter in excellent condition — $9,500.00. Contact J. W. Robertson, Chief Engineer, WLEX-TV, Lexington, Kentucky. Television/radio transmitters, cameras, mi- crowave, tubes, audio, monitors. Electrofind. 440 Columbus Ave.. N.Y.C. RCA BTF-3B 3 kw fm transmitter with 2 crystals and 1 set of used tubes. These units were damaged in a flood and are salvage only. Submit bids to J. Lee Hill Claims Service, 518 Guaranty Building, Cedar Rapids, Iowa before February 1, 1964. Equipment (Cont'd) (12) Twelve-200 foot self supporting radio towers — very reasonable. Inquire: P. O. Box ^133, Woodbridge, N. J. or call 634-9042. Area code 201. Xmission Line; Teflon insulated, 1%" rigid, 515 Ohm flanged with bullets and all hard- ware. New — unused, 20 foot length for $40.00. Quantity discounts. Stock list avail- able. Sierra-Western Electric, 1401 Middle Harbor Road, Oakland 20, California, Tem- plebar 2-3527. WANTED TO BUY Equipment Wanted: 2 RCA TP-16 film projectors or equivalent — used. Good working order. Also interested in other professional tv equip- ment. Send details to Box P-237, BROAD- CASTING. 250 watt or more low power fm transmitter, purchased within last 6 to 10 years, in good condition, and licensable by FCC. New monitors, transmitter, and fm antenna (without tower). Tell us what you have and price. Write Box P-289 BROADCASTING. Two used tape recorders — Berlant. Magne- corder, etc. Ten-inch reels, working condi- tion. Send details to Chief Engineer, WCTC. New Brunswick, N. J. BUSINESS OPPORTUNITY Highly experienced and successful large- market operator wishes to contact persons interested in forming investment group to acquire broadcast properties. Box P-309, BROADCASTING. INSTRUCTIONS FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Los Angeles, Seattle, Kansas City and Wash- ington. For free 44-page brochure write: Dept. 3-K, Grantham Schools. 3123 Gillham Road, Kansas City, Missouri. Elkins training now in New Orleans for FCC First Class License in 6 weeks. Nationally known for top quality theory and labora- tory instructions. Elkins Radio School, 333 Saint Charles, New Orleans, Louisiana. Be prepared. First class FCC license in six weeks. Top quality theory and labora- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta. Georgia. FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Elkins Radio License School of Chicago — Six weeks quality instruction in laboratory methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. Announcing, programing, console operation. Twelve weeks intensive, practical train- ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. San Francisco's Chris Borden School con- tinues top placement record. Proven 1st phone and "modern" sound. Illustrated bro- chure. 259 Geary St. Next class January 13. Save time! Save money! Come to beautiful, warm and sunny Florida and get your FCC first class license in just five (5) weeks! Full resident tuition only $295.00. License or complete refund. Free placement. Radio Engineering Institute of Florida, Inc., 135 N. Pineapple Ave., Sarasota, Florida. Announcing, programing, first phone, ail phases electronics. Thorough. intensive practical training. Methods and results proved many times. Free placement serv- ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Since 1S46. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations required. Enrolling now for classes starting January 8, March 11, May 13. For informa- tion, references and reservations, write Wil- liam B. Ogden Radio Operational Engineer- ing School, 1150 West Olive Ave., Burbank, California. Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin January 13, March 16, and May 18. Lab training and advanced electronics available after first phone course to, those who wish to continue. For free brochure, write: Dept. 3-B, Grantham Schools, 1505 N. Western Ave., Los Angeles, Calif. 90027 Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- ance, Announcer Training Studios, 25 W. 43rd. N. Y. OX 5-9245. Intensive thirteen week course in announc- ing, control board operation, production, news and copy writing. All new and most modern equipment, facilities. Graduates enter first jobs with confidence. P L. Hughes, Director, Broadcasting Institute of America, Inc., P.O.B. 53321, New Orleans 50. Louisiana. 1st ticket class ... 6 week course resident, or correspondence Live and study in Denver, Colorado. The greatest! Write for bulletin. Next resident class starts January 13. Signal Broadcasting, 431 W. Colfax. Denver, Colorado, 80204. Also announcing, station operations course and TV. production. America's pioneer. 1st in broadcasting since 1934. National Academy of Broadcasting, 814 H St. NW. Washington 1, D. C. FCC License in six weeks. Total cost $300.00, radar endorsement included. Resident class only. Your opportunity in Space City. Hous- ton Institute of Electronics. 652 M and M Building. Houston, Texas. Next class Jan- uary 13th. Pittsburgh, FCC first class "success-proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure, write American Electronics School, 415 SmithfieJd St., Pittsburgh 22, Pa. Phone 281- 5422. MISCELLANEOUS Salesmen's planning and reporting system. Best yet. Year's supply for three men $27 plus postage or send check and we prepay. Satisfaction guaranteed. Exec-u-plan. Box 241, Litchfield. Illinois. 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Books, Atlantic Beach, N. Y. Need help? 1000 Super dooper hooper scooper one liners exclusive in your mar- ket. Free sample. Lyn Publications, 2221, Steiner St., San Francisco. Two daily 4:30 feature reports, with the actual voices of the newsmakers, on top national and international stories. Perfect partner to complement your sparkling local coverage — daily tape via air mail special delivery. Peak listener reaction — low cost. Let us join your team. Write Box N-61. BROADCASTING. "Broadcast Comedy" a free publication available to disc jockeys doing light comedy. Write, including call letters — Show-Biz Comedy Service (Dept. BC) 65 Parkway Court, Brooklyn, N. Y. 11235 60 BROADCASTING, December 30, 1963 RADIO Technical Help Wanted — Announcers WANTED MORNING MAN Outstanding morning TOP man for top ten mar- ket needed by large MAN multiple-owner. Ideal working and living conditions. Great op- FOR portunity with 5 fig- ure salary to start. TOP RUSH tape, resume and all pertinent in- formation in confi- CITY dence to Box P-277, BROADCASTING. rTTTTTTTTTTTTTTTTTTTTTTTT"! *l RADIO— SOUTH « Big Power Regional adds three-expands staff .. within southern chain. Top Pay for talent-crea- tivity-ability. Work and Earn. No forty-hour "* specialists, beginners, floaters, bad habits. Im- "* mediate hiring — good opportunity. Choosing from - any of following: SALES MAN/ANNOUNCER - either or tMth. NEWSMAN / ANNOUNCER - either or both. NIGHTTIME TOP 100 AN- -. NOUNCER WITH FIRST CLASS (no main- tenance). TOP ANNOUNCER WITH 1st CLASS. OPPORTUNITY. Box P-281. BROADCASTING 1 i i i i 1 1 i i i i i 1 1 t t t i i i i i i i i : Experienced, Entertaining Morning Radio Personality One of the nation's leading quality music stations in the top 15 mar- kets invites your application. Au- dition tape must be representa- tive of actual air performance. Tape should be accompanied by brief personal and professional resume and recent photograph. For outstanding talent, station will offer top scale in the market or higher. Box P-329, BROADCASTING GAL DJ's WANTED If your voice makes the monitor weather gal sound like Whistler's mother. . . . Get in touch with me fast! Looking for girl D)'s with sultry voices for new innovation in broadcasting! Call Bob Michael. WNOW, York, Pennsylvania. Phone 47-1049. CHIEF ENGINEER for midwest group operation. Must be experienced in UHF, VHF, AM, FM AND Microwave. Broad knowledge of station construction, technical budgets, FCC rules and personnel administration essential. Send resume and photograph to: Box P-298, BROADCASTING FOR SALE— Stations 5 KW MAJOR MARKET Mid-East Daytimer 50% ownership for sale, option to pur- chase other half, you manage and op- erate. Present owner has other interests. Your investment to be used entirely for working capital. Box P-308, BROADCASTING THE PIONEER FIRM OF TELE- VISION AND RADIO MANAGE- MENT CONSULTANTS ESTABLISHED 1946 Negotiations Management Appraisals Financing HOWARD S. FRAZIER, INC 1736 Wisconsin Ave., N.W. Washington 7, D. C. To buy or sell Radio and/or TV proper- ties contact: PATT Mcdonald co. P. O. BOX 9266 - GL 3-8080 AUSTIN 56, TEXAS 1 VERY BEST WISHES FOR £ | THE HOLIDAY SEASON | JACK L.STOLL& ASSOCIATES 1 | 6381 Hollywood Blvd. Los Angeles 28, California ^ Announcers-Sales Positions open — coast to coast. 125 offices to serve you. Send face and resumes to Helen Clark SNELLING & SNELLING 917 Washington St. — Wilmington, Delaware TELEVISION Help Wanted — Announcers FLORIDA Florida metropolitan VHF station needs strong air personalities for commercials and flash or news. This is an unlimited oppor- tunity for an experienced, seasoned TV per- sonality. Please do not apply unless you are experienced and COOD. Box P-296, BROADCASTING Conn. single daytime S150M terms South medium profitable 80M 29% Fla. metro fulltime 240M terms S. E. metro race 275M 29% N. E. Top 50 daytime 400M 29% buying and selling, check with V CHAPMAN COMPANY inc 2045 PEACHTREE RD., ATLANTA, GA. 30309 Employment Service The leading company for the recruitment and placement of: BROADCAST PERSONNEL Agency 527 Madison Ave. New York City 10022 SHERLEE BARISH, Director Continued from page 57 Mount Carmel, III. Estimated construction cost $9,945: first year operating cost $8,000; revenue $10,000. Applicant is licensee of WIZZ Streator. Ann. Dec. 24. Urbana, 111.— The Illini Publishing Co. 103.9 mc, channel 280A, 3 kw. Ant. height above average terrain 78 feet. P. O. address c/o Paul McMichacl, 620 East John Street, Cham- paign, 111. Estimated construction cost $11,- 320; first year operating cost $13,330; rev- enue $12,000. Applicant owns WGPU Urbana. Ann. Dec. 20. St. Matthews, Ky. — J. W. Dunavent. 103.1 mc, channel 276, 3 kw. Ant. height above average terrain 144 feet. P. O. address Pennsylvania Avenue, Eminence, Ky. Es- timated construction cost $26,919; first year operating cost $50,000; revenue $50,000. Mr. Dunavent, sole owner, also owns WSTL Eminence, Ky. Ann. Dec. 20. St. Louis— Apollo Radio Corp. 107.7 mc, channel 299, 81.6 kw. Ant. height above average terrain 382 feet. P.O. address Box 391, Houston 1. Estimated construction cost $31,344; first year operating cost $42,000; revenue $36,000. Principals: J. T. Trotter (65%), Ronald G. Schmidt (20%) and Joseph L. Brown Jr. (15%). Apollo owned KARO (FM) Houston until last June; it now owns but is selling KBCO(FM) San Francisco. Ann. Dec. 24. Jacksonville, N. C. — Onslow Broadcasting Corp. 105.5 mc, channel 288A, 3 kw. Ant. height above average terrain 120 feet. P.O. address Box 771, Jacksonville. Estimated construction cost $14,332; first year oper- ating cost $7,500: revenue $5,000. Applicant is licensee of WJNC Jacksonville. Ann. Dec. 24. Existing FM station APPLICATION WMBD-FM Peoria, 111. — CP to change fre- quency from 92.5 mc, channel 223, to 93.3 mc, channel 227. increase ERP from 27 kw to 36 kw, increase ant. height above average terrain to 562 feet and install new ant. Ann. Dec. 20. Ownership changes ACTIONS BY FCC KNBB(FM) Newport Beach, Calif- Granted assignment of license from James D. Higson (100%), d/b as Newport-Costa Mese Broadcasting Inc., to Philip C. Davis (100%), tr/as Success Broadcasting Co. Con- sideration $34,750. Mr. Davis is salesman. Action Dec. 20. KSRF(FM) Santa Monica, Calif.— Granted transfer of control of licensee corporation, Pacific Ocean Broadcasting Inc., from Pacific Ocean Park Inc. (80%) to parent corporation. Pacific Seaboard Land Co. (80%). No financial consideration involved. WHCN(FM) Hartford, Conn.— Granted transfer of control of licensee corporation, WHCN Inc., from Concert Network Inc. to Leonard M. Salter, receiver. No financial consideration involved. Also see WBCN(FM) Boston and WNCN(FM) New York actions below. Action Dec. 20. WTOP-AM-FM-TV Washington and WJXT- TV Jacksonville, Fla. — Granted transfer of control of licensee corporation, Washington Post Co., from Philip L. Graham, deceased, to widow, Katharine Graham. No financial consideration involved. Action Dec. 20. WOKC Okeechobee, Fla. — Granted assign- ment of license from Sugarland Broadcast- ing Co., owned by Frank Denmead, to Okeechobee Broadcasters Inc., owned by Charles and Muriel L. Castle (48%), William A. and Callie M. Stokes (40%) and Sugar- land (4%). Consideration $24,000. Action Dec. 18. WGAA Cedartown, Ga. — Granted assign- ment of license from J. Franklin Proctor (100%) to Werner E. Wortsman, Otis A. Brumby, Robert D. Fowler, Lucia R. Smith and Myrna X. Whitaker (each 20%), tr as Cedartown Radio Inc. Consideration $100.- 000. Messrs. Wortsman. Fowler and Whi- taker each have interests in WBU Dalton and WLKB Decatur, Ga.; all applicants except Mr. Brumby have interests in small Georgia newspaper; Mr. Brumby is law student. Action Dec. 20. WSNT Sandersville. Ga.— Granted transfer of control of licensee corporation. Radio Station WSNT Inc., from James R. Denny BROADCASTING, December 30, 1963 (FOR THE RECORD) 61 (50%) to executors of estate. No financial consideration involved. For other informa- tion see WJAT Swainsboro, Ga. Action Dec. 19. WJAT Swainsboro, Ga. — Granted transfer of control of licensee corporation, Radio Station WJAT Inc., from James R. Denny (50%) to J. William, John E. and Dollie D. Denny, Mary C. Rhodes and Thomas M. Evans, executors of estate of James R. Denny, deceased. No financial consideration involved. Also see WSNT Sandersville and WBRO Waynesboro, both Georgia. Action Dec. 19. WBRO Waynesboro, Ga. — Granted trans- fer of control of WJAT Inc., parent com- pany of licensee, Radio Station WBRO Inc., from James R. Denny (50%) to executors of estate. No financial consideration in- volved. For other information see WJAT Swainsboro, Ga. Action Dec. 20. KSNN Pocatello, Idaho — Granted transfer of control fo licensee corporation, Pocatello Broadcasting Co., from Francis J. Riordan (80%) to Daniel C. Libeg and Tom Thomp- son (each 40%). Consideration $45,000. Messrs. Libeg and Thompson are employes of KSNN. Action Dec. 18. WBCN(FM) Boston— Granted transfer of control of licensee corporation, WBCN Inc., from Concert Network Inc. to Leonard M. Salter, receiver. No financial consideration involved. Also see WHCN(FM) Hartford, Conn., and WNCN(FM) New York grants. Action Dec. 20. WMBC Macon, Miss. — Granted assignment of license from Frederick A. W. (90%) and Janola B. (10%) Davis, tr/as Radio Macon Inc., to J. W. Furr (100%). Consideration $11,849. Mr. Furr is businessman and past broadcaster. Action Dec. 20. *KCUR-FM Kansas City, Mo.— Granted as- signment of license from University of Kansas City to The Curators of University of Missouri. Grant constitutes merger of two schools. No financial consideration in- volved. University of Missouri is licensee of •KOMU-TV Columbia, Mo. Action Dec. 20. WNCN(FM) New York— Granted transfer of control of licensee corporation, WNCN Inc., from Concert Network Inc., to Leonard M. Salter, receiver. No financial considera- tion involved. Also see WHCN(FM) Hart- ford, Conn., and WBCN(FM) Boston grants. Action Dec. 20. WKIX-AM-FM Raleigh, N. C— Granted transfer of control of licensee corporation, WKIX Broadcasting Co., from Hugh E. Holder, James G. W. MacLamroc and Ralph C. Price (each 33V3%) to Mr. Holder (30%) and WIST Inc. (70%). Consideration $552,500. WIST Inc. is owned by Henderson Belk and is licensee of WIST-AM-FM Charlotte, N. C. Action Dec. 20. WBDS Danville, Pa. — Granted assignment of license from William Emert (90%) and Dean Sharpless (10%), d/b as Montour County Broadcasting Inc., to Montrose Broadcasting Corp., nonstock corporation of which W. Douglas Roe is president. Con- sideration $35,000. Assignee is licensee of WPEL-AM-FM Montrose, Pa. Action Dec. 19. WYNN Florence, S. C— Granted transfer of control of licensee corporation, WYNN Inc., from Joe Speidel II (99.9%) to Speidel Broadcasters Inc. (99.9%). No financial con- sideration involved. Action Dec. 20. KFMP(FM) Port Arthur, Tex.— Granted assignment of license from Henry Diehl (100%), d/b as Triangle Broadcasting Co., to Larry H. Farmer and Willis Comeaux (each 50%), tr/as company of same name. Consideration $10,000. Mr. Farmer is part owner of electronics firm; Mr. Comeaux is half owner of construction company. Ac- tion Dec. 19. WOVE Welch, W. Va.— Granted assignment of license from South C. Bevins (100%), d/b as McDowell County Broadcasting Co., to Kenneth J. Crosthwait (68.33%), Harry T. Burn (16.66%), Tommie Brown and George G. Fulcher (each 7.5%), tr/as WOVE Inc. Consideration $18,500. Mr. Crosthwait owns 80% of WHBT Harriman, Tenn.; other three principals are businessmen. Action Dec. 19. APPLICATIONS KWBY Scottsdale, Ariz.— Seeks transfer of control of licensee corporation, Scottsdale Broadcasting Co., from John C. Cox Jr. and Virginia L. Cox to Thomas B. Sweeney In- vestment Co. and Community Broadcasting Inc.; Scottsdale is 70% owned by Arizona Aircasters Inc., which in turn is 66%% owned by Mr. and Mrs. Cox; Sweeney In- vestment and Community Broadcasting are each buying 50% of Cox's stock. Sweeney Investment is 60% owned by Thomas B. Sweeney and the majority owner of Com- munity Broadcasting, licensee of WKWK Wheeling, W. Va., is Lewis W. Dickey; Sweeney Investment owns 15% of Com- munity Boadcasting. Consideration $76,502. Ann. Dec. 23. KTLA(TV) Los Angeles— Seeks assign- ment of license from Paramount Television Productions Inc., subsidiary of Paramount Pictures Corp., to Golden West Broadcasters (BROADCASTING, Nov. 4), owned by Gene Autry, Robert O. Reynolds, Lloyd Sigmon and others. Consideration $12,000,000. Golden West owns KMPC Los Angeles, KSFO San Francisco, KVI Seattle and KEX-AM-FM Portland, Ore. Mr. Autry with other asso- ciates owns KOOL-AM-TV Phoenix and KOLD-AM-TV Tucson, both Arizona. Ann. Dec. 19. WOOO DeLand, Fla. — Seeks assignment of license from Brian E. Tolby, receiver, to Shorn Broadcasters Inc., owned by Mr. Tol- by, Ralph R. Clayton and James W. Lea (each 33\'3%). Consideration $52,732. Mr. Tolby was WOOO station manager until ap- pointed receiver; Mr. Clayton is attorney; Mr. Lea is WOOO program director. Ann. Dec. 23. WMOP-AM-FM Ocala, Fla.— Seeks assign- ment of license from Andrew B. Letson to WMOP Inc., owned by James E. Kirk Jr. (100%). Consideration $175,000. Mr. Kirk is WMOP-AM-FM general manager. Ann. Dec. 23. KUAM-AM-TV Agana, Guam— S e e k s transfer of control of licensee corporation. Radio Guam, from Philip Berg (100%) to Pacific Broadcasting Corp. (100%), owned by H. Scott Killgore. Consideration $650,- 000. Mr. Killgore is majority owner of KUDL Fairway, Kan., and KALI San Gabriel, KOFY and KUFY(FM) San Mateo and KECC(TV) El Centro, all Calif. Ann. Dec. 20. WLPO LaSalle, 111.— Seeks transfer of control of licensee corporation, LaSalle County Broadcasting Corp., from Peter Miller (99.8%) to The Daily Post Co. (99.8%), wholly owned by Mr. Miller. No financial consideration involved. Also see KAWA Waco-Marlin, Tex., application below. Ann. Dec. 23. KHAK-AM-FM Cedar Rapids, Iowa— Seeks assignment of license from Northland Broad- casting Corp., owned by Kingsley H. Mur- phy Jr. and Carroll E. Crawford, to Agruss Broadcasting Inc., owned by Nathan Agruss and Jordan E. Ginsburg (each 50%). Con- sideration $100,000. Messrs. Agruss and Gins- burg are local businessmen. Ann. Dec. 23. WKLX Paris, Ky. — Seeks assignment of license from David L. Krause, receiver, to Paris-Bourbon County Broadcasting Inc., owned by J. M. Alverson Jr., Sanford A. Alverson and Robert B. Worthington (each 33 \'3%). Consideration $56,000. Messrs. Al- verson have interest in Paris Daily Enter- prise; Mr. Worthington is newspaper's ad- vertising manager. Ann. Dec. 19. WRPL Charlotte, N. C— Seeks assignment of CP from Risden A. Lyon to Voice of Charlotte Broadcasting Co., owned by Mr. Lyon (60%), C. Curtis Sigmon (20%), Har- vey R. Laughter (13.7%) and C. B. Sigmon (6.3%). Assignment is merger of Mr. Lyon with group which had conflicting applica- tion for original CP. Ann. Dec. 24. KAWA Waco-Marlin, Tex. — Seeks transfer of control of licensee corporation, M-L Ra- dio Inc., from LaSalle County Broadcasting Corp. to The Daily Post Co.; both firms are owned by Peter Miller. No financial con- sideration involved. Also see WLPO LaSalle, 111., application above. Ann. Dec. 23. WEMP-AM-FM Milwaukee — Seeks acquisi- tion of positive control of licensee corpora- tion, Milwaukee Broadcasting Co., by Arthur M. Wirtz (53.5% after transfer, 44.5% before) through purchase of stock from Hugh K. Boice Jr. (9%). Consideration $45,- 000. Ann. Dec. 19. Hearing cases INITIAL DECISIONS ■ Hearing Examiner Herbert Sharfman issued initial decision looking toward grant- ing application of North Atlanta Broadcast- ing Co. for new AM in North Atlanta, Ga., insofar as it seeks daytime operation on 680 kc, 5 kw, but denying portion of appli- cation seeking nighttime operation. Action Dec. 23. ■ Hearing Examiner Elizabeth C. Smith issued initial decision looking toward grant- ing application of WAEB Broadcasters Inc. to increase daytime power of WAEB Allen- town. Pa., on 790 kc, from 500 w to 1 kw and install new DA for daytime use at new trans, site, continuing nighttime operation with 1 kw, DA, from present trans, site; conditioned to precluding presunrise opera- tion with daytime facilities pending final decision in Doc. 14419. Action Dec. 20. OTHER ACTIONS ■ Commission sent letter to counsel for KRLA Pasadena, Calif., license renewal of which was denied March 15, 1962, and on August 7, 1962, stayed (40 days) outcome of court appeal in which commission was af- firmed. Action Dec. 20. ■ Commission extended time from Jan. 3 to Feb. 3, 1964, to file comments and from Feb. 3 to April 3 for replies in rulemaking proceeding on amendment of Part 3 of TV rules to authorize use of airborne TV trans. New dates coincide with revised filing dates in matter of fostering expanded use of UHF television channels, so two proceedings can be correlated insofar as may be necessary or advantageous in adoption of allocation plan and assignment of channels. Action Dec. 19. ■ By decision, commission adopted find- ings and conclusions of Dec. 27, 1962, sup- plemental initial decision and (1) denied application of R. L. McAlister for new AM on 1550 kc, 5 kw-D, in Odessa, Tex., and (2) denied for default application of West- ern Broadcasting Co. for same facilities with 50 kw. Action Dec. 18. ■ By order, commission extended time from Jan. 3 to Feb. 3, 1964, to file com- ments, and from Feb. 3 to April 3 for replies, in matter of fostering expanded use of UHF television channels to provide suffi- cient time for study and submission of com- ments on alternative assignment plan pro- posed by National Association of Educa- tional Broadcasters. Action Dec. 18. ■ By memorandum opinion and order, commission denied petitions and motions by Storer Broadcasting Co., ABC, Rivoli Real- ty Co. and Penn Traffic Co. for reconsidera- tion and stay of portion of July 3 report and order in Doc. 14981 which assigned TV Channel *3 to Clearfield, Pa. In view of commission's denial of VHF drop-in at Johnstown, Pa., reasons urged for recon- sideration in proceeding no longer exist. Commissioner Ford issued concurring state- ment in which Commissioner Hyde joined; Commissioner Cox issued separate concur- ring statement. Action Dec. 18. ■ By third memorandum opinion and or- der, commission denied petitions for recon- sideration and dismissed as moot petition for stay filed by Community Telecasting Service (WABI-TV [ch. 5]) Bangor, Me., directed to March 13 action which assigned channel 7 to Bangor for commercial use and channel *13 for noncommercial educational use in Calais, Me. Action Dec. 18. ■ Commission proposed revised commer- cial TV application form to require appli- cants to state what efforts they have made to ascertain audience needs and interests of communities and manner in which they are meeting or intending to meet them, and scheduled oral proceeding in matter before commission en banc on Feb. 13. Action Dec. 18. Routine roundup ACTIONS BY REVIEW BOARD ■ Granted petition by C. M. Taylor to ex- tend time to Dec. 30 to respond to Holston Broadcasting Corp. petition to enlarge issues in proceeding on applications for new AM stations in Blountville and Elizabethton, respectively, both Tennessee. Action Dec. 23. ■ Granfed petition by Rhinelander Tele- vision Cable Corp. to extend time to Dec. 30 to file exceptions to initial decision in pro- ceeding on application for new AM in Rhinelander, Wis. Action Dec. 23. ■ Granted petition by Valparaiso Broad- casting Co. to extend time to Dec. 24 to file exceptions to initial decision in proceeding on application and that of Porter County Broadcasting Co. for new AM stations in Valparaiso, Ind. Action Dec. 20. ■ Scheduled oral argument for Jan. 21, 1964, in proceeding on AM applications of 62 (FOR THE RECORD) BROADCASTING, December 30, 1963 AM FM TV SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, Dec. 24 ON AIR NOT ON AIR Lie. CP's CP's 3,855 66 118 1,115 20 105 5221 57 83 OPERATING TELEVISION STATIONS Compiled by BROADCASTING, Dec. 24 Commercial Noncommercial VHF 476 53 UHF 892 29 TOTAL APPLICATIONS for new stations 285 241 121 TOTAL TV 5651 82 COMMERCIAL STATION BOXSCORE Compiled by FCC, Nov. 30 Licensed (all on air) CP's on air (new stations) CP's not on air (new stations) Total authorized stations Applications for new stations mot in hearing) Applications for new stations (in hearing) Total applications for new stations Applications for major changes (not in hearing) Applications for major changes (in hearing) Total applications for major changes Licenses deleted CP's deleted "Does not include seven licensed stations off air. "Includes three noncommercial stations operating on commercial channels. AM FM TV 3,850 1,113 522- 71 22 57 114 89 80 4,035 1,224 6591 172 215 65 117 11 57 289 226 122 215 60 40 48 2 9 263 62 49 0 0 0 1 3 0 Salem Broadcasting Co. (WJBD), Salem, and Leader Broadcasting Co., Edwardsville, both Illinois, in Docs. 14635-6. Action Dec. 20. ■ Denied petition by the County of Rock- land. N. Y., for leave to intervene in pro- ceedings on applications of Rockland Broad- casting Co. for new AM in Blauvelt and Rockland Radio Corp. and Rockland Broad- casters Inc. for new stations in Spring Valley, both New York, in Docs. 14510 et al. Action Dec. 19. ACTIONS ON MOTIONS By the Office of Opinions and Review ■ Granted request by Blue Island Com- munity Broadcasting Inc., Blue Island. 111., to extend time to Jan. 6, 1964, to file replies to exceptions and supporting briefs to initial decision in proceeding on FM application, et al. Action Dec. 18. By Hearing Examiner Chester F. Naumowicz Jr. ■ Pursuant to agreement reached at Dec. 18 conference in proceeding on AM applica- tion of Denver Area Broadcasters (KDABi. Arvada, Colo., scheduled certain procedural dates and ordered that hearing shall re- convene on Jan. 28, 1964. Action Dec. 18. BROADCAST ACTIONS by Broadcast Bureau Actions of Dec. 23 WJTV(TV) Jackson, Miss.— Granted li- cense covering installation of aux. trans, and ant. at old main trans, site. KING-TV Seattle — Granted license cover- ing use of ol main trans, as aux. trans, at main trans, site. KBES-TV Medford, Ore— Granted license covering change of type trans. KCKT(TV) Great Bend, Kan.— Granted license covering replacement of ant. and transmission line. ■ Granted licenses covering changes for following: KING-TV (main trans, and ant.) Seattle; WJTV(TV) Jackson, Miss.: KFBB- TV Great Falls, Mont.; KVKM-TV Mona- hans, Tex.; KTVH(TV) Hutchinson, Kan.; WOLE-TV Aguadilla, P. R.; KNOP-TV North Platte, Nebr.; WCBS-TV (main trans, and ant. and aux. trans.) New York; condi- tions. Actions of Dec. 20 WCBS New York— Granted renewal of license for AM and aux; without prejudice to such action as commission may deem warranted as result of final determinations: (1) with respect to conclusions and recom- mendations set forth in report of network study staff; (2) with respect to related studies and inquiries now being considered or conducted by commission; (3) with re- spect to pending antitrust matters relating to CBS and (4) with respect to application of Sec 3.658(a) and (e) of commission's rules to certain amendments to affiliation contracts proposed by CBS. ■ Granted renewal of licenses for follow- ing: WHIL Medford, Mass.; WLOB Port- land. Me.; KUTY Palmdale. Calif. WGPR(FM) Detroit— Granted license. WKBW Buffalo— Granted CP to install new aux. trans.; remote control permitted. K75AO Point Arena, Calif. — Granted CP to replace expired permit for UHF TV translator. WKNO-TV Memphis— Granted CP to change ERP to 74.1 kw vis., 37.1 kw aur.: change type trans.; correct type ant., and redescribe studio location. WMSH-FM Elizabethtown, Pa.— Granted mod. of CP to install new trans.: new ant. (horizontal and vertical) ; ERP 3.2 kw hori- zontal; 3.2 kw vertical; ant. height 235 feet; conditions. Village of Elgin, Elgin, Neb.— Granted CP for new VHF TV translator on channel 2 to rebroadcast programs of KOLN-TV (ch. 10) Lincoln, Neb. ■ Granted renewal of license for follow- ing: WMBC Macon. Miss.; K09BG. Basin TV Association, Basin: K07DK, K11DR, K12CZ, Box Elder TV Club of Carter County, Capitol and Eastern Carter County. Lower Box Elder and Albion and Upper Box Elder; K13AF, Boyes TV Club. Boyes: K07EK. Sheep Mountain Television Club, Terry, Rock Springs and Cohagen; K72AM, K76AG, East Butte TV Club Inc., Shelby: K77AY. Valley T.V. Club Inc., Nashua, all Montana; K10AW, Central Idaho Rod and Gun Club TV Inc., Challis. Idaho: K11AG, K13AH. Inkom TV Association. Inkom, Idaho; K11DL, K09DF, Juliaetta T.V. Association, Juliaetta. Idaho: K08AW, K10BF, K12BD, Kooskia Lions Club Inc., Kooskia, Idaho: K11BD, Leadore Community TV Association. Leadore, Idaho; K09AX. K07BQ. Peck T.V. Club. Peck. Idaho: K07CZ. K09DA, K11DG. Laurier T. V. Club. Laurier. Wash.; K07EC. K09EF, K11EL. Sentinel Bluff Television Inc.. Beverly, Wash. Actions of Dec. 19 ■ Granted renewal of licenses for follow- ing: KBIS Bakersfield. Calif.: WAIR-AM- FM Winston-Salem, N. C; WREV-AM-FM Reidsville, N. C. Chinle TV Association, Chinle, Ariz. — Granted CP's for new VHF TV translator stations on channels 4, 7 and 13 to rebroad- cast programs of KOB-TV (ch. 4), KOAT- TV (ch. 7) and KGGM-TV (ch. 13), all Albuquerque, N. M., respectively. K12CH Red Cliff, Colo.— Granted CP to replace expired permit for new VHF TV translator. K70AA, K73AA, both Bishop, Calif.— Granted CP's to include Big Pine. Calif., in principal community, change trans, loca- tion and tvpe trans, and make changes in ant. system for UHF TV translator stations. K08AM Buffalo, S. D. — Granted CP to re- change type trans, for VHF TV translator. WHHV Hillsville. Va.— Granted authority to operate with sign-off at 7 p.m., for period ending May 1. 1964. Actions of Dec. 18 KDVR(FM) Sioux City, Iowa — Granted CP to increase ERP to 38 kw, decrease ant. height to 280 feet, install new trans, and new ant. WJBO-FM Baton Rouge, La. — Granted CP tc change operation from 98.1 mc. 2.5 kw, 730 feet to 101.5 mc, 100 kw, 440 feet; change trans, site; remote control permitted; con- ditions. WDOT Burlington, Vt. — Granted mod. of license to change studio location and remote control point (main trans.). K13AG Texline, Tex.— Granted CP to re- place expired permit for new VHF TV translator. Mt. Elden Rural TV Inc., Doney Park Area, Ariz.— Granted CP's for new UHF TV translator stations on channels 77 and 80. to rebroadcast programs of KPHO-TV (ch. 5) and KTAR-TV (ch. 12). both Phoenix, Ariz., respectively; condition. KFKA Greeley, Colo. — Granted extension of completion date to Jan. 30. 1964. W02AE Garden City, South Salem, Hidden Vallev and Sugarloaf, all Virginia — Granted mod. "of CP to change type trans, for VHF TV translator. K08DA, K10DQ, K12DA, Monticello and Blanding. all Utah — Granted mod. of CP's of VHF TV translator stations to include re- broadcast via stations K74AQ. K78AA. K70AR. all Orangeville. Utah, respectively. KTHE Thermopolis, Wyo. — Granted exten- sion of authority to operate with sign-off at 7 p.m.. except for special events, for period ending Jan. 31. 1964. Action of Dec. 16 WFQM(FM) San Juan, P. R— Granted mod. of license to change name to Quality Telecasting Corp. Fines ■ By memorandum opinion and order, commission ordered Washington Broadcast- ing Co. to forfeit SI. 000 to government for willful or repeated violations of Communi- cations Act and commission rules by placing WOL-FM Washington into service without specific authority new ant. system and per- forming equipment and program tests with- out notifying commission and prior to any authorization. Commissioner Hyde dis- sented; Commissioner Ford concurred; Commissioner Cox not participating. Action Dec. 18. ■ Bv memorandum opinion and order, commission ordered William F. Shutts and Duane W. Simons, d "b as KVOC Broadcast- ing Co.. to forfeit $1,500 to government for willful or repeated violations of Communi- cations Act and commission rules by com- mencing equipment and program tests of KVOC Casper. Wyo., without prior notifica- tion or FCC authorization, and for un- authorized operation at 1 kw. Commis- sioners Hyde and Ford dissented: Commis- sioner Cox not participating. Action Dec. 18. BROADCASTING, December 30, 1963 63 Count the corporation presidents They haven't the title yet, but management's future leaders are in groups like this today. A recent execu- tive survey made of 100 manufacturing businesses scored the point. It revealed that of the 200 top ex- ecutives 86% were college-educated. Management is indebted to college in a broader sense, too. The college-educated mind gives us, as a nation, the brainpower, the vision, the mental stature and mora-l stamina that leadership calls for in today's world. This helps hold our world place in science and in- vention, business and industry, payrolls and living COUNCIL FOR / FINANCIAL (\ AID TO hi i \ I ION standards and influence in world affairs. But educated manpower comes high, and the cost isn't getting lower. Higher education cannot, by it- self, provide the facilities to maintain quality educa- tion. Colleges need libraries, classrooms, laboratory facilities and competent teachers. If we are intent about keeping our lead, we must see to it our colleges have the equipment and personnel they need. College is business' best friend — support the col- lege of your choice. Published as a public service in cooperation with The Advertising Council and The Council for Financial Aid to Education. 54 BROADCASTING, December 30, 1963 OUR RESPECTS to William Riley Roberson Jr. He uses the 'area concept' to sell Madison Avenue Even' community has one: the native son who not only is a leading citizen but who works constantly for the bet- terment of his area. Such a one is Bill Roberson. a Washington. N. C, native who runs witn-am-tv there. It is because Bill Roberson has worked at putting his market on the map that virtually all advertisers who buy the NBC-TV network automatic- ally order WTTN-TV. Yet Washington's population is only 10.000. It's the area concept that Mr. Roberson has impressed on the adver- tising experts of Madison Avenue Cand the similar streets in Chicago and At- lanta). WrTN-Land, as it is promoted, consists of 100 small towns and cities with over 1.6 million people whose spendable income reaches S2 billion. Bright leaf tobacco and peanuts are the major crops. Yearly Junket » Even- year. Mr. Roberson is host to a group of 30 to 40 agency people from New York. Chi- cago and Atlanta. He tours them around the eastern North Carolina area, proud- ly showing the agriculture, the small industries and the potentials — one of which is the up and booming phosphate mining industry that bids fair to be- coming a major business in the local economy. Along with the economy of the mar- ket, Mr. Roberson makes sure that the visiting admen see and participate in the area's recreational facilities — deep sea fishing, boating, golf, etc. He even makes local boosters of them by riding them up to the top of the new 1,523-foot TV tower. There, as they utter the enchanted words "wow" at the vista that is spread before their eyes, they are inducted into the WTTN-TV ' "To wer-Wowers. " Recently he was host at dinner for some admen who had come down to scout the area. While they were dining, someone expressed disappointment at not meeting Governor Tern,' Sanford. No sooner was the wish expressed, than Mr. Roberson looked over at one of the governor's aides who was in the audience, boomed his customary "Let's do business." and before dessert was served the governor had been reached and had agreed to see the group. Drum Beater « The business of hav- ing groups of agency executives tour the Washington area is just one of the jobs the gregarious and promotion- minded Mr. Roberson does for his com- munity. His belief in his area and his stations isn't just talk either. He's one booster who's willing to put his money where his talk is. Early next vear he will complete a two-year, SI million improvement pro- gram for his stations. This has seen a new 1,523-foot tower, transmitter and antenna and remote tape recorder, a doubling of the studio and office build- ing, for witn-tv; and a new studio building and transmitter for witn. It was only 20 years ago that Bill Roberson found himself a broadcaster. He had been graduated from the Man- land School of Accounting in Baltimore in 1938 but returned to his home with- out taking the certified public account- ant examination. He returned home to start working in his family bottling firm (Roberson's Beverages, known throughout tidewater North Carolina as distributors for Dr. Pepper. Seven Up. RC Cola and soft drinks under the Roberson name). After he had been home for about four years, he became involved in a Chamber of Commerce project — a ra- dio station for Washington. Plans were laid, an application filed, and in 1942 wttn (then wrrf) went on the air. But instead of the broadly-based community project that was planned, young Mr. Roberson and his father found themselves the only stockholders in the SI 9.000 enterprise. Four years later Mr. Roberson put WRRZ Clinton, N. C, on the air. Clin- ton is about 100 miles from Washing- ton. This time the bill was S25.000- S30.000 and again Mr. Roberson and his father put up the money. He sold wrrz a few vears later: it was time for TV. Initially, the television project en- visaged the six radio stations in the Washington-Greenville area each own- ing one-sixth of the channel 7 outlet. But. again, when the time came to put Mr. Roberson the station up, it was Mr. Roberson and his father who found themselves honor- ing the entire subscription — to the ex- tent of $360,000 in cash plus about the same amount in equipment purchase contracts. Witn-tv went on the air in 1955. Making A Market ■ Advertisers didn't just leap aboard witn-tv with- out work. For seven years, Mr. Rober- son has scoured the country, meeting with advertising agencies and adver- tisers selling them first on the market and then on his station. One argument which is impressive to advertisers: In the March ARB, the network's Bonanza had more than 20 times as many viewers as there are people in Washington. "We went into broadcasting with no idea at all of ever making a profit," Mr. Roberson says. "We thought it would be a fine service for the people in the area we sen7e. We still have the philosophy that the senice to the com- munity comes first. All of our stock- holders live in the area we serve and all have a deep personal pride in our facil- ities and programing. We feel we render better local sen ice because our manage- ment and ownership is 100Tc local.'' William Riley Roberson Jr. was born almost five months before the Great War ended in 1918. The date: June 6 He attended the public schools of Wash- ington and for one year was at David- son College, Davidson, N. C. where he played freshman baseball. Mr. Roberson's interests in civic and community affairs are wide-ranging. He's a past president of the Washington Lions Club and of the Washington Yacht and Country Club: he's a past master of the Washington Masonic Lodge No. 675. He's a member of the executive committee and the board of the Bank of Washington, a member and former deacon of the First Presby- terian Church of Washington. He's also a member of the Inter- national Radio and TV Society and of the Broadcast Pioneers. In addition to his broadcast responsi- bilities (he's president and general man- ager of both stations) he's also presi- dent of Roberson Beverages. Mr. Roberson plays golf in the low SO's. "when I'm playing well." Photography has become a major hobby in recent months: his nine-month- old granddaughter. Riley Frances Potts, is his favorite subject. Riley Frances's mother is Mr. Roberson's daughter, now Mrs. Charles Zoph Potts. Mr. Roberson married the former Frances Morgan in 1940. She was his childhood sweetheart. BROADCASTING. December 30, 1 963 55 EDITORIALS Circus minimus AT THE behest of the American Bar Association, the Dal- las judge in whose court Jack Ruby will be tried has de- cided to exclude radio and television. In the bar associa- tion's view, which has now prevailed in a state where trial coverage by broadcasters has often been permitted, the presence of television would endanger Ruby's rights. The ABA has stated that the "widespread publicizing" of the capture and confinement of Lee Harvey Oswald, the accused killer of President Kennedy, would have made it difficult to find unprejudiced jurors to try him if he had lived. In the trial of Oswald's killer, the ABA has said, "the judicial process must not be further impaired by additional sensationalism, which would inevitably result if television of the trial were permitted." In all this kind of reasoning, television gets the blame for acts of others. Does the ABA argue that if television had been prevented from reporting the story, no one would have heard of the assassination of a President? Must jury recruit- ment be confined to the illiterate, the deaf and the blind? It may be true that some officials talked too glibly about "evidence" and that they erred in moving Oswald through a crowd that had been inadequately screened, but television is no more to be accused of creating those conditions than the American Bar Association is. In other parts of the assassination story — the coverage of funeral ceremonies in a church and at a cemetery — -television proved that its presence need have no effect whatever on the most solemn of events. Maybe the bar has less confidence in its members than the Catholic church has in its priests. Good, but not good enough RADIO'S revenues keep going up and up, and yet people keep mumbling about radio's "problems." If that doesn't seem to make sense, it does reflect a general recognition that despite its gains, radio ought to be moving a lot faster. The fact of continuing growth was demonstrated again a week ago in this magazine's annual yearend survey of radio station business. It showed that gains in total revenues were about as widespread in 1963 as in 1962 — even though last year's measurement had been against a fair-to-middling 1961 while 1963's was against the best year in radio his- tory. Those gains are good, but they need to be better. Altogether too many stations are still in the red. So why isn't radio moving faster? The reason offered most frequently by buyers does not question the medium's ability to move goods economically. Yet its economy is, oddly, a major point against radio. For the common complaint is that the paper work involved in buying spot radio is so great, and radio's prices are so low, that the agency commission hardly covers the agency costs. This argument, although frequently disputed, has survived for a long time. Instead of arguing against it, perhaps broad- casters ought to act as if it were true. The obvious thing to do, then, would be to increase the historic 15% commis- sion on the purchase of radio time — and also the rates for the time itself. But that might be rash and perhaps pointless. For one thing, the agency is supposed to be obligated to buy what is best for its client, without regard to its own profit levels. Agency profitability is a problem for agency and client to work out together, and more and more they are evolving fee systems to supplement the commissions so that the agency will not have to lose money on an account. Perhaps in time the supplementary fees system will become widespread, and agencies will be able to "afford" to buy more radio — if in- deed they cannot do so now. In the meantime, however, one of the most efficient of all media is growing more slowly than it ought to grow — though steadily by normal business standards — and the idea of a dramatic answer to the old low-profitability arguments offers a certain appeal, if only to see how the agencies would react. The trouble with radio is that it's in a rut — it's been too good for too long, and at too low a price. Without loss of a beat THE other day a significant change took place in the world of broadcast music. Carl Haverlin, the first paid president of Broadcast Music Inc., stepped inconspicuously into retirement at age 65. Robert J. Burton, the second paid president, stepped into Carl Haverlin's shoes without an audible squeak, at age 49. The transition was orderly because it was planned that way. Judge Burton, executive vice president for the past year, has been in training as unofficial president-designate. Carl Haverlin is a young 65. He grew up in broadcasting and, since 1940, except for a three-year hitch as vice presi- dent of Mutual, in music. Aside from being one of the most articulate men in business or letters, he is one of the nation's foremost authorities in Lincolnia. The lecture plat- form could be his third career. Judge Burton has been with BMI for 22 years, beginning as resident attorney. His growth in the organization has paralleled the growth of BMI itself. Unlike other associations in broadcasting (BMI is owned by broadcasters who participated in its formation in 1940) the music company has never been involved in intramural discords. This is a tribute not only to BMI's board chairman and chief counsel, Sydney M. Kaye, who has served it from the start and who is one of the country's foremost authori- ties on copyright, but also to the board of directors of BMI. Numbered among its members are such active broadcasting leaders as Paul W. Morency, John Elmer, John F. Patt, J. Leonard Reinsch, G. Richard Shafto, E. R. Vadebon- coeur, Leonard Kapner, Dwight W. Martin and Ward Quaal. When BMI observed its 20th anniversary in 1960 we commented that it has proved the greatest insurance policy ever underwritten by broadcasters. It is paying even hand- somer dividends today. Carl Haverlin served his tenure with grace, integrity and ability. Judge Burton takes over a going concern with the sure hand of an executive trained for the assignment and with places still to go. Drawn for BROADCASTING by Sid Hix "We're off the air .... our new engineer took all the tubes down to the drugstore to test them!" 66 BROADCASTING, December 30, 1963 when KSTP-TV says, "Go out and buy it," people go out and buy it! That's why the Northwest's (and the nation's) leading merchants are consistent advertisers on KSTP-TY. In 15 vears KSTP-TY has earned the confidence and the approval of Twin City viewers that enables it to serve these blue-chip advertisers most effectively, most efficiently. REPRESENTED B TELEVISION CHANNEL 5 MPLS.-ST. PAUL ■*E ORIGINAL STATION REPRESENTATIVE ADAM YOUNG, Inc. joins up with an important new force in West Texas THE JOHN B.WALTON GROUP KVII-TV ABC IN AMARILLO, TEXAS KVKM-TV ABC IN MONAHAN, TEXAS (The Odessa-Monahans-Midland Market) adam young inc. NEW YORK • CHICAGO • ATLANTA • BOSTON • DALLAS • DETROIT • LOS ANGELES • ST. LOUIS • SAN FRANCISCO REPRESENTING RADIO AND TV STATIONS